Marketing Your Practice: Recent Episodes

ADIO Media

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.

After 465 episodes, I’m pressing pause on Marketing Your Practice. Not a full stop. Just a pause.

In this episode, I share the honest story behind that decision — the two years of debilitating anxiety, the stage four prostate cancer diagnosis, and the philosophy that has carried me through every step of it. This is not happening to me. It is happening for me.

It’s the last MYP episode for now, and part thank you, part honest update, part invitation to follow me into what comes next — a new show called The Reclaimed Man, for men who’ve built everything they were supposed to want and feel like something essential is missing inside.

Listen to The Reclaimed Man on Apple or Spotify .

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Most chiropractors obsess over the new patient consult and the report of findings. But the moment that quietly decides whether a patient stays for life… is the one we treat as routine.

In this episode, I unpack the most underrated trust moment in your entire practice — the adjustment — and the five things that quietly break presence on the table. I share the story of a patient who taught me what it really means to be with someone, even in a busy open plan practice.

You’ll walk away with a simple framework — the Signature Adjustment Experience™ — and five practical shifts you can bring into your very next adjustment to deepen trust, retention and internal referrals.

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You're not sitting on a marketing problem. You're sitting on a goldmine — and most chiropractors walk past it every single day.

In this episode, I share how one of my clients reactivated 27 patients in just ten days. No ads. No agency. No automation. Just a hand-picked list, a simple offer, and three emails sent by her front desk.

You'll learn the three elements of The Reactivation Blueprint™ — and how to use what's already inside your database to create the fastest practice growth you'll see this quarter.

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Your systems are sitting in a folder. Your team has quietly stopped living them. And the numbers are starting to tell the story.

In this episode, I share why most practices don’t suffer from a systems problem — they suffer from a drift problem. Small compromises. Quiet exceptions. The slow, invisible erosion of the standards you set when you first built the place.

I’ll walk you through the phrase that changed how I lead my practice — it’s not what’s written down that matters, it’s what you tolerate — plus the three habits that keep your Practice Operating System alive, your team aligned, and your growth consistent.

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You post. You wait. Crickets. The same handful of likes from the same handful of people. Nothing travels.

In this episode, I unpack the shift that turned a string of ignored posts in our practice into content the community started actively pulling into football clubs, school groups and Facebook chats — without us asking.

It’s the difference between marketing content (which only ever reaches the people already following you) and a public service announcement (which gets shared with the people who’ve never heard of you).

You’ll learn the four ingredients that turn a post into a PSA, the five-step roadmap to build one on purpose, and the simple test to know — before you publish — whether your next piece of content has any chance of travelling.

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Most chiropractors think a bad hire is a people problem. It's not. It's a culture problem — and culture isn't what's printed on your website or pinned to the wall. It's what gets tolerated, celebrated, and ignored when you're not in the room.

In this episode, I share an eighteen-month story that nearly broke me — and the three-part framework that came out of it: The Chiropractic Culture Code™.

You'll learn how to define your values, hire through them, and live them publicly so your practice runs on standards instead of friction. By the end, you'll have a clear blueprint for building a team that thrives — and a much easier next eighteen months.

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If that moment before a report of findings makes something tighten in your chest — you’re not doing it wrong. You’re doing it the way most of us were taught.

But there’s a reason it feels heavy. And it’s not what you think.

In this episode I share the reframe that changed the way every report of findings has felt for me over the last decade — the shift that turned selling into leadership and made the whole conversation lighter, clearer, and more effective.

I also walk through the Effortless ROF Framework: three simple parts that give your patients a confident recommendation, with no convincing required.

It’s the piece of chiropractic marketing almost nobody talks about. And it’s the conversation where real chiropractic practice growth gets made or lost.

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If your marketing feels like it’s reaching nobody, it probably is.

Not because you’re doing it wrong — because you’re trying to speak to everyone. And a message for everyone is a message for no one. The brain doesn’t stop for something that wasn’t meant for it.

In this episode, I share the Stand-Out Strategy — three questions that help you find the exact patient you were built to serve, and own it with enough clarity that they feel like you’re speaking directly to them.

I also walk through the BBQ Pitch: five ingredients to describe what you do in plain language that makes the right person lean in, ask questions, and want to book in.

More of the right patients. Less of the wrong ones. A practice you actually love. That’s what clarity does.

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You’ve built the systems.

You’ve trained the team.

You’re thinking more like a CEO.

So why does it still feel like everything depends on you?

In this episode, I break down why leadership can still feel heavy—even when you’re doing everything right—and how to start letting go of the weight.

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Most chiropractors think patients don’t continue care because of price, understanding, or commitment.

But what if the real issue is trust?

In this episode, I break down why patients don’t stay—and how trust is built (or lost) through the experiences you create, not just the words you say.

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Most chiropractors believe that if they’re great at what they do, their practice should grow.

But what if the problem isn’t your skill?

In this episode, I break down why being a great chiropractor isn’t enough—and why visibility is often the missing piece. You’ll learn how to become known, understood, and chosen by the right people, and why clarity in your message matters more than trying to appeal to everyone.

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Many chiropractors believe the key to practice growth is learning how to explain chiropractic more clearly.

But what if the problem isn’t your explanation?

In this episode, I reveal the three questions every patient is silently asking before they’re ready to hear your solution. If you answer these questions in the wrong order, even the most beautiful explanation of chiropractic won’t land.

You’ll learn how to create connection, build trust, and communicate in a way that makes patients far more receptive to care.

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If your practice feels heavy — even though you have staff, systems, and structure — this episode will help you understand why.

In this final episode of the leadership series, I walk through the four leadership shifts that allow chiropractors to stop carrying the entire practice emotionally and start experiencing the freedom they originally hoped practice ownership would create.

You’ll learn how to move from control to clarity, from constantly watching the practice to trusting the systems you’ve built, from fixing problems to coaching your team, and from feeling personally responsible for everything to becoming the steward of a healthy practice.

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When a team member makes a mistake, most chiropractors either take over, make it personal, or quietly lower the standard.

None of those protect your freedom.

In this episode, I introduce the Calm Escalation Framework — a simple, progressive leadership model that helps you correct issues without crushing confidence, eroding trust, or becoming the bottleneck again.

You’ll learn how to protect standards, strengthen ownership, and lead calmly when mistakes happen.

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Most chiropractors don’t lose freedom because they lack systems.They lose it because they keep stepping back in.

In this episode, I unpack why high-performing chiropractors unconsciously take control back — even after building structure — and how that behaviour quietly recreates dependency in their practice.

You’ll learn a simple 3-question leadership filter, how to assess problems without micromanaging, and how to protect the freedom you’re working so hard to build.

If you’ve ever said, “I’ll just fix this once,” this episode is for you.

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If you’ve ever worried that stepping back from the day-to-day means standards will slip, this episode is for you.

In Episode 450, I break down how great practices keep quality high without the chiropractor needing to be everywhere — and why structure, not presence, is what actually stabilises standards.

We’ll explore the quiet architecture that allows your team to operate with clarity, confidence, and consistency, while freeing you from constant involvement.

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You make decisions.
You train your team.

And yet… the same things keep coming back to you.

In this episode, I break down why decisions don’t actually reduce pressure unless they have clear ownership — and how unclear ownership quietly keeps chiropractors stuck in the middle of everything.

We’ll talk about why delegation often fails, how to give decisions a home, and what it really takes to stop being pulled back into the day-to-day.

If you’re craving more time, freedom, and mental space, this episode will help you see what’s missing — and how to fix it.

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If you feel like your mind never really switches off — even when the practice is going well — this episode is for you.

In Episode 448, I explore why most chiropractors aren’t exhausted by the work itself, but by the constant stream of decisions they’re carrying in their head. I’ll walk you through why decision fatigue quietly drains energy, how leadership pressure builds without you realising it, and how deciding once can dramatically reduce mental load.

This is a calm, practical conversation about leadership, clarity, and creating relief without working more.

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Many chiropractors don’t realise they’ve become the bottleneck in their own practice.

Not because they want control —but because being needed feels validating, responsible, and safe.

In this episode, we explore The CEO Transition — the leadership shift that helps chiropractors stop being the bottleneck without losing care, trust, or standards.

You’ll learn how dependency quietly forms, why letting go feels harder than it should, and why forcing delegation often backfires.

If your practice feels like it can’t function without you, this episode will help you understand why — and show you a calmer way forward.

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Most chiropractors don’t feel short on time because they’re disorganised.

They feel short on time because they never create space to think like a CEO.

In this episode, we introduce the CEO Check-In — a simple weekly habit that helps chiropractors move out of constant reaction and into intentional leadership.

You’ll learn why “no time” is a leadership problem (not a scheduling one), how thinking time actually creates leverage, and how one short conversation with your business can reduce pressure without working more.

If your practice feels busy, reactive, or heavier than it should, this episode will help you see why — and what to do differently.

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Most chiropractors don’t feel stuck because they’re bad clinicians.

They feel stuck because they’re still showing up to their practice like an employee — not a CEO.

In this episode, we explore the subtle but critical shift from employee mode to CEO mode and why so many successful chiropractors plateau, burn out, or feel trapped by the very practice they worked so hard to build.

This is the first episode in a new leadership-focused series designed to help chiropractors think differently, lead intentionally, and build practices that feel lighter, calmer, and more sustainable.

If your practice feels heavy — even when things are “working” — this conversation will help you see why.

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Most chiropractors don’t avoid performance reviews because they don’t care — they avoid them because they feel awkward, confrontational, or unnecessary.

In this episode, I break down why performance reviews are actually one of the most important leadership skills you can develop — and how avoiding them quietly caps your growth.

You’ll learn:

• Why performance reviews aren’t about grading, but growth
• The simple 3-part framework that makes reviews calm and productive
• The difference between routine, performance, growth, and reset reviews
• The questions great leaders ask to create clarity and accountability

If you want a more self-managed practice, stronger culture, and less time spent micromanaging, this episode will change how you think about leadership.

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Before you plan 2026, there’s a step most chiropractors skip — and it’s often why planning feels unclear, heavy, or forced.

In this episode, I guide you through a simple but powerful end-of-year review designed to help you understand where your practice actually is right now.

We look at what worked, what drained you, where you may have become the bottleneck, how patients experienced your practice, and what created real leverage this year.

This episode will help you gain clarity on what to keep, remove, and modify — so planning for 2026 becomes simpler, calmer, and far more effective.

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Most chiropractors plateau for reasons that have nothing to do with marketing, money, or motivation.
The real problem? They get trapped in one of two extremes: blind optimism or defeated realism.

In this episode, we explore the Stockdale Paradox—a mindset framework that helps you hold unshakeable faith in your vision while confronting the brutal facts of your current reality.

You’ll learn how this paradox shows up in the three core problems facing every chiropractic practice—no one knows you, no one stays, and no time—and how to use it to create more clarity, stability, and predictable growth.

If you’ve been feeling stuck, frustrated, or unsure of your next step, this episode will show you the mindset shift that breaks the cycle.

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If your team slows down when you’re not in the room—or if you feel like everything in your practice depends on you—you might be making the #1 leadership mistake most chiropractors don’t even know they’re making.

In this episode, you’ll learn why traditional “doctor-first” leadership creates stress, turnover, and hesitation… and how a simple shift toward servant leadership can transform your team’s confidence, clarity, and performance.

We’ll cover the 4 steps that help your staff think for themselves, make better decisions, and take ownership—so you stop carrying the entire practice on your back.

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If great patients are still slipping away, this episode is your retention tune-up. In Part 2, we explore five more hidden mistakes that push people away—and simple ways to create connection, confidence, and community that keep them coming back.

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If patients drop out once they feel better, the problem might not be results—it might be how you’re communicating the journey. In this episode, I share five common retention mistakes chiropractors make and the simple shifts to help patients stay, engage, and thrive under care.

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If your team needs constant reminders or lacks follow-through, the problem might not be effort—it might be culture. In this episode, we unpack the leadership shortcut most chiropractors overlook: praising progress over perfection. You’ll learn the 3-step system that boosts motivation, builds confidence, and creates a team that takes initiative without needing to be micromanaged.

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If your practice breaks down the moment you’re not there, you don’t have a people problem—you have a systems problem. In this final episode of the CEO Code, you’ll learn how to think about systems like a true leader, build buy-in with your team, and keep your processes alive as your practice grows.

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If your team feels stuck, unmotivated, or reliant on you to keep things moving, it’s time to shift gears. In this episode, you’ll learn how to build a high-performing team by stepping into your role as CEO. We cover the 3 key leadership responsibilities that drive great culture—setting clear standards, creating safety and belonging, and living your mission every day. A must-listen if you want a team that performs without needing to be micromanaged.

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If you want to lead your practice with more confidence and clarity, you need to know your numbers.

In this episode, we unpack the 12 essential financial metrics every chiropractic CEO should be tracking—without needing to be a numbers nerd. You’ll learn how to measure them, why they matter, and how to use them to make smarter business decisions.

This is the practical, no-fluff guide to mastering the financial health of your practice

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In Part 4 of The Chiropractic CEO Code, we dive into your responsibility as CEO to lead your practice’s marketing—without becoming a full-time content creator.

You’ll learn:

Why most chiropractors abdicate, not delegate, their marketing (and how to fix it)
The importance of knowing who you’re perfect for (Standout Strategy)
How to activate your Broadcast Engine using Owned, Borrowed, and Bought media
Why trust takes time—and what Google’s Zero Moment of Truth means for you
How to outsource wisely without losing control

If you’ve ever felt like marketing is overwhelming, inconsistent, or not attracting the right people, this episode will reset your approach.

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In Part 3 of The Chiropractic CEO Code, we’re diving into one of the most underrated but powerful responsibilities of a CEO: vision.

You’ll learn:

Why “just getting through the week” is killing your growth
The 3 levels of vision every chiropractor needs to lead effectively
How to translate vision into 6-week projects your team can rally around
Why sharing your vision out loud multiplies its power
And how to make better decisions by anchoring them to your destination

This episode will help you step back from the day-to-day and lead your practice with intention—not just intensity.

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Ep432. The CEO Code, Part 2: How to Take Back Control of Your Time

In Part 2 of The Chiropractic CEO Code series, we’re tackling one of the biggest barriers to growth: time. Specifically, how to stop letting your schedule run you, and start leading your practice with calm, clarity, and control.

You’ll learn:

The 3 Time Zones every chiropractor must manage (and why most ignore two of them)
The Sunday CEO Reset: a 30-minute weekly habit that creates instant focus
What actually counts as CEO time—and the surprising activities that don’t
How to stop mistaking busyness for progress
And why one strategic time block per week can shift everything

This episode will help you make space for the leadership your practice actually needs—without burning out or falling further behind.

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But if you’re feeling maxed out, stuck in the day-to-day, or wondering why your practice growth has stalled… this episode is for you.

In the kickoff to The Chiropractic CEO Code series, we explore the real reason most practices plateau—and why becoming a better technician or manager won’t fix it.

You’ll learn:

The difference between a technician, a manager, and a true CEO
Why many chiropractors think they’re leading—when they’re actually babysitting chaos
The 5 core responsibilities every CEO chiropractor must master
How to start the identity shift that makes growth sustainable (and life more enjoyable)

Plus, you’ll get a simple reflection exercise to help you reclaim your leadership role—starting today.

It’s time to stop running your practice on adrenaline and start leading with vision.

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AI is everywhere right now — writing blogs, captions, even creating full video content. On the surface, it sounds like a dream: an endless stream of polished marketing without you lifting a finger. But here’s the truth… AI content won’t grow your practice.

Why? Because patients don’t just connect with information — they connect with you. When your marketing voice gets replaced by AI, trust gets built with the wrong thing. And that disconnect shows up where it hurts most: conversion and retention.

In this episode, I’ll break down:

Why AI content alone won’t bring loyal, long-term patients.
The hidden danger of abdicating your marketing (vs. delegating it).
The real role content plays in building trust before a patient walks in.
A simple 4-step framework for using AI without losing your authentic voice.

If you’ve ever been tempted to let AI take over your marketing, this episode is a must-listen.

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Most chiropractors get into practice to help patients — but sooner or later, the business side can feel overwhelming. In this episode, I tackle three of the biggest questions that hold chiropractors back from building the practice they really want:

How to train your team (even when you feel too busy)
What to say during the adjustment visit to build trust, drive better outcomes, and strengthen retention
How to step into the CEO role so the business serves you, instead of the other way around

You’ll walk away with practical frameworks and simple action steps you can implement right away — so you can build a practice that delivers more impact, more freedom, and more enjoyment.

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In this FAQ-style episode, I’m tackling three common questions chiropractors ask about growing a thriving, principle-based practice:

How to stand out without selling out
How often to email (and what actually makes an email valuable)
How to deliver a Report of Findings that earns trust without feeling salesy

You’ll get clear, actionable strategies you can apply right away to attract the right people, create content they look forward to, and make ROF conversations feel natural, confident, and effective.

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In a world where anyone with a smartphone can call themselves a health expert, trust has become the rarest—and most valuable—currency you can offer.

Your patients are overwhelmed by information, unsure who to believe, and craving something real.

That’s where you come in.

In this episode of The Marketing Your Practice Podcast, we explore how to build deep, lasting trust with your community—not through hype or polished branding, but through consistency, vulnerability, and truth.

You’ll learn:

Why trust is the foundation of practice growth (and what’s eroding it today).
The 5 trust-builders every chiropractor needs—vulnerability, consistency, authenticity, expertise, and confidence.
How to apply each trust-builder in your social media, adjusting room, and team culture.
What Iain McGilchrist, Brené Brown, Bruce Springsteen, and Nathaniel Branden can teach us about being the chiropractor people believe in.
Practical steps to increase trust this week—even if you’re feeling stuck or self-doubting.

If you want more retention, more referrals, and more real connection with your patients, this episode is your blueprint.

🎧 Hit play now and start becoming the most trusted voice in your community.

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I’ve spent the last seven weeks on a 12-week road trip with my family through some of the most beautiful parts of northern and western Australia.

From Uluru to outback hikes, missed bookings to magical moments, it’s been equal parts breathtaking and… humbling.

And along the way, I’ve realised just how many of the lessons from this trip apply directly to practice.

In this episode of The Marketing Your Practice Podcast, I’m sharing the stories and insights that surfaced while living in a van, chasing warm weather, and trying to stay sane with a toddler in tow.

You’ll hear about what’s worked, what hasn’t, and how it all ties back to building a high-impact, high-enjoyment practice.

Here’s what I unpack in this episode:

Why not every day—or even every month—in practice needs to feel amazing
The real cost of winging it (and how planning is actually an act of commitment)
Why adaptability is one of the most valuable skills you can build
The power of asking for help—and how to tap into the collective wisdom around you
A reminder about chiropractic congruency that hit me… while getting adjusted on a caravan bed

Whether you’re in a season of growth, challenge, or recalibration—I think you’ll find something here that resonates.

Hit play and let’s explore what life on the road can teach us about life in practice.

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What if your practice didn’t fall apart the moment you stepped away?

What if your team knew exactly what to do—without chasing you down for answers?

What if you weren’t always the one putting out fires?

In this episode of the Marketing Your Practice Podcast, we’re talking about what it really takes to build a practice that’s consistent, scalable, and self-sustaining. The answer? A Practice Operating System.

You’ll learn:

The 4 signs your practice is running on chaos instead of systems
What a true Practice Operating System is (and isn’t)
Why most chiropractors build SOPs no one uses—and how to fix that
The 7 core areas where you need systems to unlock growth and freedom
The critical mindset shift that helps your team actually follow your systems
Why systems don’t kill creativity—they create the space for it

If you’ve ever dreamed of having a practice that runs smoothly—whether you’re in the building or on the beach—this episode is for you.

🎧 Hit play now and start building the practice that gives you your time back.

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You can’t build a high-performance practice without a high-performance team.

But many chiropractors find themselves leading teams that care… but lack clarity.

They’re loyal… but not aligned.

Eager… but unsure how to win.

In this episode of the Marketing Your Practice Podcast, we’re diving into the foundation behind every thriving, sustainable practice: culture.

You’ll learn:

Why most practice challenges are actually culture problems in disguise
The difference between being “optimised to win” and “optimised to stick together”
How to create safety that leads to ownership, not handholding
Why purpose and values aren’t fluff—they’re your practice’s operating system
The 3 elements of the Chiropractic Culture Code—and how to spot which one you’re missing

If you’ve ever felt like you’re dragging your team uphill—or doing all the heavy lifting yourself—this episode will give you a new lens (and the tools) to change that.

Hit play now and start building the kind of team that makes practice lighter, faster, and way more fulfilling.

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If your practice feels heavy—like you’re the only one who cares, the only one holding it together—it’s probably not a system problem. It’s a relationship problem.

In this episode of the Marketing Your Practice Podcast, we’re flipping the script on leadership and asking a bold question: What kind of relationship do you have with your business?

Because here’s the truth: most chiropractors think about their patients and their team… but never stop to think about the relationship they’ve built with the business itself.

In this episode, you’ll learn:

Why most chiropractors are stuck in an unhealthy relationship with their business (and how to fix it)
The 5 signs of a healthy, CEO-level relationship with your practice
How to lead with clarity, boundaries, and vision—without burning out
Why systems, metrics, and time off aren’t cold—they’re connection
A simple mindset shift to help your business start showing up for you

If you’re ready to lead your business—not just survive it—this episode will help you reset, reframe, and recommit.

🎧 Hit play now and start building a business that loves you back.

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Most chiropractors are working harder than ever—matching prices, mimicking marketing, copying scripts—only to find themselves stuck, exhausted, and invisible.

In this episode of The Marketing Your Practice Podcast, we explore a bold, often uncomfortable truth: you don’t win by blending in—you win by showing up as yourself.

From Angus’s early years of walking in someone else’s practice footsteps to the powerful transformation that followed, this episode is a wake-up call for any chiropractor tired of building someone else’s version of success.

Here’s what you’ll learn in this episode:

The one mindset shift that unlocks fulfilment, impact, and momentum.
What “strategic authenticity” really means—and how to practice it.
A 5-question audit to uncover where you’re hiding, blending, or holding back.
Why most marketing falls flat—and how to make yours resonate.
Real-world examples from Dr. Andrea Huddleston and Dr. Tim Leeming that prove authenticity attracts.
Five simple actions you can take this week to start showing up more like you.

If you’ve ever felt like you’re working hard but not gaining traction, this episode will help you reconnect with your message, your mission, and your magic.

🎧 Hit play now—and start building a practice no one can compete with.

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Most chiropractors spend hours refining their Day 1 and Day 2—but the visit that actually shapes retention, trust, and long-term growth? It’s the adjustment visit.

In this episode of the Marketing Your Practice Podcast, we’re continuing our journey through the 7-Figure Lifestyle Triangle and wrapping up the second leg: solving the “No One Stays” problem.

You’ll discover why the adjustment visit is your most frequent—and most influential—touchpoint, and how turning it into a Signature Adjustment Experience can radically improve patient loyalty, word-of-mouth referrals, and your overall enjoyment in practice.

Here’s what you’ll learn in this episode:

Why the adjustment visit is the most underleveraged part of your patient journey
The 3-act structure that turns routine care into a high-impact experience
How psychology (like the primacy effect and peak-end rule) shapes patient memory
What your C.A. should really be doing—and why they’re part of the healing process
The simple adjustment ritual that regulates the patient’s nervous system and builds deep trust

If you want to stand out without doing more, and create a practice where patients stay because they feel the difference—you won’t want to miss this one.

🎧 Hit play now and learn how to master the moment that matters most.

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Ever feel like your Report of Findings is harder than it should be?

Like you’re saying all the right things… but patients still hesitate?

The problem isn’t your care plan. It’s not your pricing.

It’s trust—and in this episode, we’ll show you how to build it.

In this episode of the Marketing Your Practice Podcast, we’re breaking down 7 trust-building shifts that transform your ROF from an awkward sales moment into a natural, confident conversation—where patients say yes because they feel seen, heard, and understood.

Here’s what you’ll learn in this episode:

Why being fully present is more powerful than having the perfect script
How to use reflective listening to create instant emotional safety
The mindset of calm confidence (without being rigid or salesy)
How to explain care using simple, relatable language that builds belief
The power of visual aids and storytelling to make your message stick
Why offering choices increases commitment (and reduces pressure)
How to set expectations that reduce doubt and keep patients on track

If you want your ROF to feel lighter, smoother, and more effective—without feeling like a pitch—this episode is for you.

🎧 Hit play now and start making your Report of Findings effortless.

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The real goal of the new patient visit isn’t to educate or impress.

It’s to make your patient feel:

Seen
Heard
Safe enough to trust you
And hopeful about what’s possible

When you nail those four things, everything gets easier.

But when you miss even one?

The report of findings becomes harder.

The chances of them making it to a progress exam drop.

And the path to long-term, lifetime care gets blocked—before it’s even begun.

In this episode, I walk you through the 7 subtle mistakes that chiropractors make during the new patient visit—mistakes that quietly undermine trust, connection, and follow-through, even if the clinical care is excellent.

You’ll learn:

Why scripting might be hurting more than helping
The one phrase that instantly deepens connection
How to lead with authority without coming across as pushy
And why the last 30 seconds of the visit might be the most important part

These aren’t dramatic blunders—but they create friction you don’t need.

Fix them, and you’ll set the stage for trust, ease, and long-term commitment—starting from visit one.

See omnystudio.com/listener for privacy information.

If you’ve ever felt unsure about how to bring past patients back into care—without feeling pushy or salesy—this episode is for you.

In Part 2 of the Reactivation Blueprint, I’m breaking down the 8 principles behind a powerful recall and reactivation strategy. These aren’t just tactics—they’re the mindset, systems, and culture that make reactivations feel natural, ethical, and effective.

You’ll learn:

Why missed visits are quietly costing your practice thousands
How to shift your team culture so follow-up feels like service—not selling
The script I use at the ROF to set the foundation for future follow-up (and why it works so well)
What the “White Coat Effect” teaches us about who should do the follow-up
How to use categories to clean up your patient list and free up mental bandwidth
The truth about “maybes” and why they drain more than just your books

If you’re ready to follow up with confidence, reconnect with patients who already trust you, and grow without chasing cold leads—this episode will show you how.

Hit play and let’s bring your best patients back—with care, not pressure.

See omnystudio.com/listener for privacy information.

In this episode, I’m diving into one of the most overlooked growth strategies—reactivating your existing patients. But before we talk about campaigns and emails, we need to ask a more important question: Is your practice actually worth returning to?

I’ll share a story about one of my long-term patients, Janet, and how her honest feedback changed how I think about recalls forever. I’ll also walk you through the tools I recommend—like the Net Promoter Score and exit surveys—to help you figure out what’s working, what’s not, and what your patients really value.

Here’s what I cover:

Why reactivation is an act of kindness, not just a marketing tactic
What true retention means—and why it’s essential for a sustainable practice
How to collect and interpret patient feedback without losing your identity
The first steps to making your practice unforgettable

Before we talk about how to bring people back, let’s make sure we’re giving them a great reason to return.

See omnystudio.com/listener for privacy information.

If you want a busier, more predictable, and more fulfilling chiropractic practice, it all starts with visibility. In this episode, we unpack the second pathway in the Visibility segment of the 7-Figure Lifestyle Triangle™—your Broadcast Engine™.

You’ll learn how to consistently show up in a way that builds trust, creates connection, and makes you the obvious choice in your community.

We’ll explore the three cylinders of your Broadcast Engine:

Owned Media – Where trust is built (think websites and email).
Rented Media – Where discovery happens (think social and YouTube).
Borrowed Media – Where trust is transferred (think collabs and referrals).

Plus, I’ll share:

A quick checklist to evaluate if your website is actually working.
The 3 content types every chiropractor should create.
A relationship-based strategy that makes borrowed media easy—even if you hate self-promotion.

If you’re ready to become unmissable, this one’s for you.

See omnystudio.com/listener for privacy information.

In this episode, we break down the first pillar of the Practice Growth Triangle: visibility. If no one knows you, nothing else matters — and that’s where your Standout Strategy comes in. You’ll learn why trying to appeal to everyone is making your message invisible, how to clarify who you’re best for (even if you’re not sure yet), and what to do if you work in a team with multiple chiropractors. This episode will help you go from vague to visible, so the right people know exactly why you’re the one they’ve been looking for.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

If you’ve ever felt stuck in your practice—like there’s always something more to fix, but you’re not sure what—it might be because you’re trying to solve the wrong problem.

In this episode of the Marketing Your Practice Podcast, I introduce the 7-Figure Lifestyle Practice Triangle™—a simple, powerful model that helps you cut through the noise and focus on what really matters.

You’ll learn the three core challenges that hold most chiropractors back, what you should be aiming for instead, and the pathways that lead to real, aligned growth.

Here’s what you’ll take away from this episode:

Why overwhelm is usually caused by just three root problems
How to move from invisibility to consistent new patient flow
What actually creates long-term retention (it’s not more marketing)
How to begin shifting from technician to leader in your practice
What to focus on first if you’re stuck in more than one area

If you want more income, more impact, and more enjoyment in practice—this is where to start.

Listen now.

See omnystudio.com/listener for privacy information.

Most chiropractors either love Facebook ads… or swear they’re a waste of time and money. The truth? They can work brilliantly — if you use them the right way.

In this episode of The Marketing Your Practice Podcast, Angus breaks down a simple, scalable strategy to help you get real results from your Facebook ads — without feeling pushy, salesy, or overwhelmed.

You’ll discover:

Why ads alone won’t grow your practice
The 3 types of content you MUST be creating (Plan. Proof. Personality.)
How to blend Facebook ads + organic content into a trust-building machine
When to use discount offers — and when not to
How to attract more of the right people, without chasing

If your ads have stalled, or you’re not sure where to start — this episode is your roadmap to making Facebook work for you.

🎧 Hit play and let’s dive in.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Ever felt like you’re trying too hard to win someone over during a new patient consult?

In this episode of The Marketing Your Practice Podcast, I’m sharing a simple, neuroscience-backed framework that helps you ditch the pressure, the performance, and the need for perfect scripts—so you can build real trust, fast.

It’s called The Connection Triangle—and it’s made up of three essential elements: Curiosity, Compassion, and Calm Authority.

When you learn to lead with this kind of presence, everything changes:

Conversations flow easier
Patients open up faster
Objections drop
And your recommendations actually land

Whether you’re navigating a first visit, a progress review, or a tough conversation—this episode will give you the tools to regulate the emotional tone of the room and create the kind of rapport that lasts.

If you’re ready to stop “convincing” and start connecting, this one’s for you.

🎧 Hit play and let’s unpack The Connection Triangle.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode of The Marketing Your Practice Podcast, we’re unpacking why so many chiropractors feel overwhelmed, stuck, or unsure about the next step—and how defining and living your core values can make every decision easier, attract the right patients, and create a business that actually feels good to run.

Here’s what you’ll learn in this episode:

The decision-making shortcut that eliminates second-guessing and overwhelm.
How to spot when you’re out of alignment—and how to course-correct fast.
Why most chiropractors unknowingly build a practice they don’t love (and how to fix it).
The simple framework to make sure your team and business reflect what truly matters to you.
One action step you can take this week to bring more clarity and ease into your practice.

If you’re tired of feeling pulled in different directions and want a practice that grows in a way that fits YOU, this episode is for you.

🎧 Hit play now and start creating a practice that feels right—without the stress! 🚀

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

What does it take to launch a million-dollar chiropractic practice straight out of school? In this \l episode of The Marketing Your Practice Podcast, Josiah Fitzsimmons shares the behind-the-scenes story of how he went from delivering newspapers as a kid to building a $7M+ clinic—just years after graduation.

You’ll learn how Josiah generated 400 prepaid appointments before opening his doors, how he scaled to a team of 24 staff and 8 doctors, and the specific systems, strategies, and values that fuel his success today. From customer experience and KPI clarity to the mindset that drives growth, Josiah delivers practical advice with heart and humility.

Here’s what you’ll discover in this episode:

How Josiah booked 400 new patients before opening his clinic
The key systems and small details that create magical patient experiences
The most important KPIs to track—and how to make data work for you
His simple ROI formula every chiropractor needs to know
Why profit isn’t a dirty word—and how to build a purpose-driven business
The mindset shift that helped him grow from $2M to $5.5M/year

Whether you’re just starting or ready to scale, Josiah’s story is packed with actionable insights and contagious energy. If you believe chiropractic is the best-kept secret in healthcare—but you’re ready to change that—this is a must-listen.

🎧 Hit play and discover how to grow a thriving, impactful, and scalable practice—on your terms.

Thanks for all you do. Keep saving lives.

Angus

Links:

Webiste: https://morelucro.com

Instagram: drjosiahfitzsimmons

Facebook: Dr. Josiah Fitzsimmons

Bio:

Dr. Josiah Fitzsimmons is originally from Ames, IA. He played college football at South Dakota State and graduated cum laude with a bachelor's degree in Exercise Science and a master's degree in Nutrition, Exercise and Food Sciences in a five year span. He then attended the fountainhead, Palmer College of Chiropractic.

After completing his residency out in Denver, he came back to West Des Moines to open Vero Health Center, a state of the art, neurologically based health center. Dr. Josiah has extensive training and experience in pregnancy, pediatrics, athletics, and overall wellness promotion. He has seen results with chiropractic for infertility, multiple sclerosis, Parkinson's disease, fibromyalgia, chronic pain, migraines, sinusitis, arthritis, acute pain, and much more. He has also had the opportunity to watch many children benefit from chiropractic care with health issues like autism, ADHD, colic, bed wetting, and ear infections. Dr. Josiah is a member of the International Chiropractic Association, the West Des Moines Chamber of Commerce, the Urbandale Chamber of Commerce, the West Side Chamber of Commerce, the Greater Des Moines Partnership, the Young Professionals Connection and genYP.

Dr. Josiah's passion is to educate and support the families of West Des Moines and the greater Des Moines area through neurologically based chiropractic care so that babies, children, and adults may live a life of greater health. In his spare time, Dr. Josiah loves to spend time with his wife and son, read books and workout.

See omnystudio.com/listener for privacy information.

If your team isn’t performing at the level you want, is it because they’re unmotivated? Lacking talent? Or is it something deeper—something within the culture you’ve built (or let form by default)?

In this episode of The Marketing Your Practice Podcast, we’re diving into what separates an average team from a high-performance one. You’ll discover why most chiropractic practices unknowingly build a “family” culture that prioritises sticking together over winning—and how shifting to a team culture optimised for success can transform your practice.

Here’s what you’ll learn in this episode:

• 🎯 The key difference between a “family” practice and a winning team—and why it matters.

• 🏆 Why clear expectations are the foundation of a high-performance culture (and how to set them).

• 📚 How to give your team the training and resources they need to succeed—without micromanaging.

• 🔄 The accountability factor: Why most practices fail at it and how to get it right.

• 🚀 A simple framework to evaluate and upgrade your team culture today.

If you’re ready to build a practice where every team member is aligned, engaged, and contributing to real growth, this episode is for you.

🎧 Hit play now and start optimising your team for success! 🔥

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Thinking about selling your practice—or just want to make it more valuable? Whether you’re planning an exit strategy or building for long-term success, understanding how to maximize your practice’s worth is essential.

In this episode of The Marketing Your Practice Podcast, Dr. Malcolm Rudd joins us to discuss the changing landscape of chiropractic practice valuations and the most impactful factors that determine your practice’s worth. We dive into key strategies to increase value, create better systems, and ensure your business thrives—whether you plan to sell or not.

Here’s what you’ll discover:

✅ Why traditional valuation methods are outdated—and what matters now

✅ Key value drivers that can significantly boost your practice’s worth

✅ How to implement systems that make your practice more attractive to buyers

✅ The #1 mistake chiropractors make when thinking about selling

✅ Actionable steps to start increasing your practice’s value today

If you want to future-proof your business, boost its profitability, and keep your options open for a potential sale, this episode is a must-listen!

🎧 Hit play now and start building a more valuable practice! 🚀

Thanks for all you do. Keep saving lives!

Angus

Links:

Website: www.leemingchiropractic.com.au

Coaching and Mentor: https://www.facebook.com/TheRemarkablePractice

Facebook: www.facebook.com/leemingchiropractic

Bio:

With three decades in practice, Dr Malcolm Rudd and his experienced team are passionate about providing residents of the Leeming and Bull Creek, Murdoch, Willetton communities with comprehensive chiropractic care at their state-of-the-art centre.

Family members of all ages are welcome at Leeming Chiropractic Centre. Dr Malcolm’s clients range from newborns to those in their 90s. He’s able to serve such a wide range of needs because his natural, gentle approach to healthcare and customised care options, based on the centre’s sophisticated nerve scan technology, help clients wherever they may be in their journey.
EXPLORE OUR SERVICES

Dr Malcolm graduated from the Royal Melbourne Institute of Technology University (RMIT) in 1993. After spending several years as an associate doctor, he purchased the Leeming practice in 1999.

He served as both treasurer and president of the State Chiropractor’s Association of Australia and Western Australia, and in 2008 he was named Chiropractor of the Year. Among his other major accomplishments, he received international recognition as Chiropractic Practice Coach of the Year for 2022.

He has a focused interest in continuing education and attends many conferences and seminars each year. This dedication gives him the opportunity to offer a variety of research-based techniques to those he serves.

See omnystudio.com/listener for privacy information.

Ever found yourself wishing for more motivation? Wondering why some days you’re fired up and unstoppable, while others feel like you’re just going through the motions?

The truth is, motivation isn’t something you wait for—it’s something you create.

In this episode of The Marketing Your Practice Podcast, we’re breaking down the real reasons motivation fades and, more importantly, how to take control and build unstoppable momentum in your practice.

Here’s what you’ll learn in this episode:

✅ The 3 key drivers of motivation—Mindset, Purpose, and Progress—and how to leverage them daily.

✅ The biggest motivation killers—Routine fatigue, setbacks, and vague goals—and how to overcome them.

✅ Why setbacks aren’t failures but feedback—and how to reframe them so you never lose momentum.

✅ How to shrink the game when you feel stuck and take small, winnable actions to regain motivation.

✅ The 24-hour rule—how to process frustration without letting it derail your progress.

If you’ve ever said “I’ll do it when I feel more motivated” or “I just need a spark to get going,” this episode will give you the tools to stop waiting and start taking action.

🎧 Hit play now and learn how to take control of your motivation—no matter what challenges come your way! 🚀

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode, I’m joined by Dr. Heidi Haavik, an internationally renowned chiropractor, neurophysiologist, and pioneer in chiropractic research, to explore the profound connection between chiropractic adjustments, brain function, and practice growth. Dr. Haavik shares her groundbreaking insights into how spinal health influences the nervous system and overall well-being, drawing from decades of innovative research and over 90 published papers.

If you want to grow a practice grounded in cutting-edge science, improve patient outcomes, and confidently communicate the power of chiropractic care, this episode is not to be missed.

You’ll learn:

How chiropractic adjustments impact brain function and unlock neural potential.
Science-backed strategies to enhance your communication with patients, build trust, and boost retention.
The key to leveraging research to strengthen your practice and elevate its credibility.

Dr. Haavik’s insights will transform how you think about chiropractic care and provide actionable tools to help your practice thrive. Tune in to discover how the latest in neuroscience can fuel your growth, deepen your impact, and elevate your enjoyment in practice.

Thanks for all you do. Keep saving lives!

Angus

Links:

Contact Details for Dr Heidi Haavik:

New Zealand College of Chiropractic
heidi.haavik@nzchiro.co.nz
Haavik Research Ltd Company
heidi@haavikresearch.com
Personal Website and Shop
heidihaavik.com
European Distribution Shop:
heidihaavik.eu
Membership Website:
chiroshub.com
Learning Academy Website
chirosacademy.com
Learning Hub Website
chiroslearninghub.com
Centre for Chiropractic Research
chiropractic.ac.nz/research/

Bio:

Dr. Heidi Haavik is an internationally acclaimed chiropractor and human neurophysiologist, celebrated for her groundbreaking research on the connection between spinal health and brain function. With over 25 years of experience, she has transformed the understanding of how chiropractic care impacts overall health and well-being.

Dr. Haavik earned her Chiropractic degree from the New Zealand College of Chiropractic in 1999 and her Ph.D. in Human Neurophysiology from the University of Auckland in 2008. As Vice President of Research at the New Zealand College of Chiropractic, she established and leads the Centre for Chiropractic Research, conducting innovative studies that advance the profession.

Her bestselling book, The Reality Check: A Quest to Understand Chiropractic from the Inside Out, explains how chiropractic adjustments affect the brain. Drawing on two decades of research, it simplifies complex neuroscience for readers and is available at heidihaavik.com and Amazon.

Dr. Haavik’s work employs cutting-edge techniques like somatosensory-evoked electroencephalography (EEG), resting-state EEG, functional near-infrared spectrometry, and connectivity brain analysis. Her research explores how correcting vertebral subluxations enhances brain processing, motor control, and neural connectivity, emphasizing the vital link between spinal health and nervous system function.

Beyond research, Dr. Haavik founded Chiros Hub and Chiros Academy to educate chiropractors and the public on the science of spinal care.

Her achievements include receiving the prestigious New Zealand Order of Chiropractic in 2024 and being named Chiropractor of the Year in 2007. She has presented her findings globally and serves on editorial boards for leading journals.

Dr. Haavik is also a proud mother of two and remains a passionate advocate for advancing chiropractic science and education.

See omnystudio.com/listener for privacy information.

Selling chiropractic can feel uncomfortable—pushy, awkward, even manipulative. But what if you never had to “sell” again? What if, instead, you could simply invite patients into care—without pressure, without convincing, and without feeling like you’re chasing them?

In this episode of The Marketing Your Practice Podcast, we’re shifting the way you think about patient conversations. When you stop selling and start inviting, everything changes. You’ll feel more confident, your energy will shift, and patients will naturally say YES—and stay.

Here’s what you’ll learn in this episode:

✅ The simple mindset shift that eliminates sales pressure overnight.

✅ Why invitations feel better (and work better) than selling.

✅ How to create FOMO—the right way—so patients don’t want to miss out.

✅ The biggest mistake chiropractors make after patients say YES (and how to fix it).

✅ How to keep the door open—even for those who said NO the first time.

If you’re tired of “selling” and want a natural, stress-free way to get more patients to say YES and stay, this episode is for you.

🎧 Hit play now and start making invitations that work! 🚀

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Here’s the episode description based on your chosen title and the provided model:

The Future of Chiropractic: How to Ride the Tidal Wave of Change with Dr. Tony Ebel

The chiropractic profession is on the verge of a massive shift—but are you ready to ride the wave or risk getting left behind?

In this episode of The Marketing Your Practice Podcast, Dr. Tony Ebel joins us for a deep dive into the evolving landscape of chiropractic care. We’re talking about the key trends shaping the profession, the game-changing role of AI and technology, and how chiropractors can build practices that deliver impact, income, and fulfillment—all without burnout.

Here’s what you’ll learn in this episode:

🌊 The “tidal wave” of change coming to chiropractic—and how to position yourself ahead of it.
🔥 Why branding and marketing—not just clinical skills—are the keys to long-term success.
⚡ How to scale your impact while working less, not more.
🤖 The AI revolution: How to leverage automation and technology to grow your practice.
🚀 Why the best practices of the future will focus on community, storytelling, and trust.

If you’re serious about staying ahead of the curve and building a thriving practice that aligns with your values and lifestyle, this episode is a must-listen.

🎧 Hit play now and start shaping the future of your practice! 🔥

Thanks for all you do. Keep saving lives!

Angus

Links:

Website: www.premierwellnesschiro.com

Podcast: The Experience Miracles™ Podcast

Facebook: Premier.Wellness.Chiropractic

Instagram: drt.pxkidchiro

Bio:

Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic.

Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well.

Tony’s amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports.

See omnystudio.com/listener for privacy information.

If your practice isn’t where you want it to be, what’s really holding you back? Is it the economy? Competition? Patient behaviour? Or is it something deeper—something you might not even realise is shaping your results?

In this episode of The Marketing Your Practice Podcast, we’re digging into the unseen forces that keep chiropractors stuck. You’ll discover how the stories you tell yourself about your practice, patients, and growth could be the biggest obstacle standing in your way. More importantly, you’ll learn how to rewrite those stories and take action that fuels real progress.

Here’s what you’ll learn in this episode:

🎭 The “courtroom exercise” that reveals the REAL reason your practice isn’t growing.
🔎 How to separate facts from stories (and why most of your limiting beliefs aren’t true).
🧠 Why your brain filters reality to reinforce old patterns—and how to break the cycle.
✍️ A simple process to rewrite your story and shift your mindset for growth.
🚀 How to take action that aligns with your new story—because nothing changes if nothing changes.

If you’re ready to challenge old beliefs, take control of your practice’s future, and start seeing real results, this episode is for you.

🎧 Hit play now and start rewriting your success story! 🔥

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Many chiropractors start their practice with a strong vision, only to find themselves facing unexpected hurdles that force them to pivot. But what if those challenges weren’t setbacks, but stepping stones to a deeper purpose?

In this episode of The Marketing Your Practice Podcast, we sit down with Tim Leeming to explore his incredible journey—from building a thriving practice to navigating personal and professional obstacles that led him to redefine his mission. If you’ve ever questioned your direction or felt the pull toward a more meaningful path, this conversation is for you.

Here’s what you’ll learn in this episode:

🔄 The power of embracing change—why pivots can be the key to unlocking your true purpose.

🎯 How to realign your practice with a vision that fuels both passion and growth.

🛠️ Practical strategies for overcoming business challenges without losing momentum.

🤝 The importance of leadership and team alignment in creating lasting impact.

🔥 Why stepping into discomfort is often the fastest route to success.

If you’re ready to move beyond challenges and build a practice with deeper purpose and impact, this episode will inspire and equip you to take action.

🎧 Hit play now and discover how to turn obstacles into opportunities!

Thanks for all you do. Keep saving lives.

Angus

Links:

Website: https://beingchiropractic.com.au

Bio:

Being Chiropractic was founded by Dr. Tim and Dr. Casie, who share two beautiful daughters, Sage and Adelaide. Since Sage’s traumatic birth in 2021, Tim and Casie have travelled the globe to study exhaustively with some of the world’s foremost chiropractors and experts in paediatric neurologically-focused care. They are not only a living example of what is possible through the work that we do here, they’re entirely passionate and completely committed to helping families who are going through similar struggles.

See omnystudio.com/listener for privacy information.

So many chiropractors get stuck—not because they lack great ideas, but because they struggle to follow through and finish what they start. The difference between a thriving practice and one that stays stagnant isn’t talent, resources, or even knowledge—it’s the ability to take consistent, imperfect action and complete what matters most.

In this episode of The Marketing Your Practice Podcast, we’re diving into the 5 key strategies that will help you get unstuck, overcome perfectionism, and start seeing real growth in your practice. If you’ve ever found yourself starting projects but not finishing them, this is the episode you need.

Here’s what you’ll learn in this episode:

🏗️ The “bridge-building” mindset shift that separates growing practices from stagnant ones.
🎯 Why aiming for B-minus work (not A+) will help you move forward faster.
🚀 How to reframe failure as feedback so setbacks propel you forward instead of holding you back.
🔄 The power of habit stacking to make completion second nature.
🤝 Why accountability is the ultimate growth hack—and how to build it into your workflow.

If you’re ready to finally turn ideas into impact, finish what you start, and take your practice to the next level, this episode is for you.

Hit play now and start building unstoppable momentum! 🎧🔥

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode, I sit down with Dr. James Chestnut, a globally recognised chiropractic educator and thought leader, to explore how ethics, science, and certainty can revolutionise your practice. Dr. Chestnut dives into the transformative insights of the Magna Report—a groundbreaking study that called chiropractic care “an unparalleled solution for managing and preventing musculoskeletal conditions.”

If you want to build a practice that thrives on evidence-based care, serves patients with integrity, and grows through confidence in your clinical recommendations, this episode is a must-listen.

You’ll learn:

How the Magna Report solidifies chiropractic’s effectiveness—and how you can leverage this certainty in practice.
Practical strategies to build patient trust, increase retention, and grow with integrity.
Why ethics and science are the foundation of a truly impactful and enjoyable practice.

Dr. Chestnut’s insights will inspire you to rethink how you approach care and give you actionable tools to strengthen your practice. Discover how certainty and ethical care can fuel your growth, deepen your impact, and elevate your enjoyment in practice.

Thanks for all you do. Keep saving lives.

Angus

Links:

Register for James Australian seminar. https://innatechoiceaustralia.com/pages/live-seminars

Bio

Dr. Chestnut holds a Bachelor of Physical Education degree, a Master of Science degree in exercise physiology with a specialization in neuromuscular adaptation, is a Doctor of Chiropractic, and holds a post-graduate Certification in Evidence-Based Chiropractic and Lifestyle Protocols. Dr. Chestnut received numerous academic and athletic (rugby) scholarships and awards during his undergraduate and graduate studies.

Dr. Chestnut has devoted his professional life to the implementation of evidence-based, lifestyle-centric healthcare and is one of the pioneers of what has now become known as lifestyle medicine. Dr. Chestnut has received numerous awards for his professional achievements and for his texts, his program, and his lectures, including most recently the 2022 ICA Chiropractic Pioneer Award for his 'Significant Lifetime Contribution Advancing the Field of Evidence-Based Chiropractic and Lifestyle'.

He presently holds the position of Chair of the International Chiropractors Association (ICA) Council on Evidence-Based Chiropractic and Lifestyle and is a member of the ICA Committee on Chiropractic Postgraduate Education. He is also on the Clinical Advisory Panel of the Australian Spinal Research Foundation and an Adjunct Professor at the Barcelona College of Chiropractic.

See omnystudio.com/listener for privacy information.

Building a thriving practice doesn’t have to rest solely on your shoulders. In this episode of The Marketing Your Practice Podcast, we’re diving into the 8 key steps to build your dream team—one that supports your growth, amplifies your impact, and makes work more enjoyable. Whether you’re just starting to hire or have struggled with staff in the past, this episode will give you the tools and strategies to transform your team into your greatest asset.

Here’s what you’ll learn in this episode:

• 🎯 The #1 mistake chiropractors make when hiring staff—and how to avoid it.

• 🌟 How to define your practice’s values and hire team members who share your vision.

• 📊 Why clear KPIs (Key Performance Indicators) are essential—and the difference between ‘hard’ and ‘soft’ KPIs.

• 🛠️ How to create simple, documented systems to ensure consistency and efficiency in your practice.

• 🤝 The secret to onboarding new team members for long-term success.

• 🔄 How regular training can keep your team motivated, aligned, and constantly improving.

• 🏆 Why quarterly performance reviews are key to accountability and growth—and exactly what to review.

• 🎉 How to reward and recognise your team in ways that boost morale and loyalty.

Whether you’ve struggled with staffing in the past or you’re ready to take your practice to the next level, this episode will show you how to build a team that lightens your load and drives your success.

Don’t miss this game-changing conversation—hit play now and start building your dream team today!

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode, I sit down with Dr. Andrea Huddleston, an integrative chiropractor and globally recognised women’s health expert affectionately known as ‘The Period Whisperer.’ As the co-founder and co-host of the award-winning podcast Wellness Women Radio, Dr. Andrea has built a thriving practice by specialising in women’s health, hormonal balance, and natural fertility. Her unique personal brand has garnered international acclaim, attracting a dedicated patient base and a global audience.

If you’re ready to elevate your practice by crafting a personal brand that builds trust and attracts your ideal clients, this episode is for you.

You’ll learn:

How to define your niche and position yourself as an expert in your field.
Practical strategies to build trust and credibility with your audience.
Proven branding techniques that attract your ideal clients and accelerate growth.

Personal branding is more than a buzzword—it’s the key to creating meaningful connections and driving practice success. Tune in to discover actionable steps to craft a brand that truly works for you.

Thanks for all you do. Keep saving lives.

Angus

Links:

www.drandrea.com.au

www.sagehealthwa.com.au

@drandrea.xo

Facebook.com/theperiodwhisperer

www.thewellnesswomen.com.au

https://podcasts.apple.com

Bio:

Dr. Andrea Huddleston is a holistic chiropractor and a globally recognised authority in women’s health and fertility who blends science with compassion to empower women at every stage of life. She holds two postgraduate Master’s degrees in Women's Health Medicine and Reproductive Medicine, along with qualifications in nutritional andfunctional medicine.

Andrea is the owner of Sage Health, a multidisciplinary women’s health practice in Fremantle, a lecturer at the Australian Chiropractic College in Adelaide and is co-host of the award-winning Wellness Women Radio podcast, Andrea connects with millions of listeners worldwide who have affectionately titled her ‘the period whisperer’ for her unique approach to complex hormonal issues.

Andrea has also created the first postgraduate training for chiropractors in women’s health called Women’s Health Mastery. However, most importantly, she’s an avid coffee addict and ‘crazy dog lady’!

See omnystudio.com/listener for privacy information.

Got it! Here’s a revised version with a fresh start:

Tired of wasting time on social media content that doesn’t attract the right patients? It’s time to flip the script. In this episode, we’re sharing 4 powerful content strategies that will help you create posts that connect, engage, and bring in a predictable flow of high-quality patients.

These proven techniques are designed specifically for chiropractors who want to stop spinning their wheels and start seeing real results—more patient visits, more income, more impact, and more enjoyment in practice.

In this episode, you’ll learn:

How to create content that attracts patients who already know, like, and trust you.
The 4 essential elements of engaging, patient-centred content.
Simple frameworks to grab attention in the first 6 seconds (and stop the scroll).
Why every piece of content needs a confident, clear call to action—and how to craft one that works.

If you want to build a thriving practice with less wasted time and more meaningful connections, this episode is your blueprint.

This version provides more variation while keeping the focus on benefits and actionable takeaways. Let me know if it feels right!

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Struggling to attract more patients, make a greater impact, or enjoy your practice without feeling overwhelmed? In this episode, bestselling author Allan Dib returns to share practical, no-nonsense marketing strategies designed specifically for chiropractors.

Discover how to simplify your marketing efforts, increase your reach, and build a thriving, predictable practice—all without adding extra stress. Allan’s advice will help you focus on what really works, cut through the noise, and get back to enjoying what you do best: helping your patients.

In this episode, you’ll learn:

How to apply lean marketing to save time and resources while still achieving big results.
Why bringing personality and authenticity into your messaging can increase trust and engagement with your audience.
A step-by-step process to define your ideal marketing medium—whether it’s video, social media, or beyond—and how to make it work for you.

If you’ve been searching for clarity and actionable steps to grow your practice, this episode is your roadmap.

Thanks for all you do. Keep saving lives.

Angus

Links

Website: https://get.leanmarketing.com/book

Linkedin: linkedin.com/in/allandib

Instagram: instagram.com/allandib

Bio:

Allan Dib is a serial entrepreneur, rebellious marketer, and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework.

In the past, Allan has started, grown, and successfully exited multiple businesses in various industries. Allan grew his previous business from a startup to four years later named by Business Review Weekly (BRW) as one of Australia’s fastest-growing companies.

See omnystudio.com/listener for privacy information.

When most chiropractors think about growing their practice, they jump straight to the new patient visit, the report of findings and marketing strategies. While those are important, there’s a foundational piece that often gets overlooked—getting better at what you do. In this episode, we explore how focusing on delivering exceptional results for your patients can transform your practice from the inside out.

Here’s what you’ll learn:

Why patient results are the key to effortless growth, increased referrals, and long-term retention.
How better listening skills build trust, deepen patient connections, and make communication easier.
Actionable steps to refine your technique, improve outcomes, and stand out as the go-to chiropractor in your community.
The link between great care and attracting high-quality, value-aligned patients.
How delivering better results leads to greater confidence, a more fulfilling practice, and increased income.

If you’re ready to make 2025 your most impactful year yet, this episode is for you!

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Struggling to grow your practice, market authentically, or enjoy your work without feeling overwhelmed? In this episode, Dr. Winnie Wong shares her understated yet incredibly effective approach to building a thriving chiropractic practice. Despite not fitting the typical extroverted mold, Dr. Wong has achieved remarkable success by staying true to herself, her values, and her patients.

Discover how her unique journey and practical strategies can inspire and guide you to create a practice that aligns with your personality and goals—all while reducing stress and increasing impact.

In this episode, you’ll learn:

• Why authenticity matters more than flashy marketing in building trust with your patients.

• How to tailor your practice for long-term success without compromising your personal values.

• The simple habits and strategies Dr. Wong uses to maintain balance and avoid burnout.

• Ways to leverage quiet confidence to create deeper patient connections and improve retention.

• Actionable steps to grow your practice by focusing on what truly matters.

If you’re ready to embrace your unique strengths and build a thriving, impactful practice without overwhelm, this episode is for you!

Thanks for all you do. Keep saving lives!

Angus

Links:

Website: www.capitalchiro.com.au

Instagram: dr.winniewong

capital_chiro

Facebook: Capital Chiropractic Centre

Bio:

Dr. Winnie Wong helps chiropractors mastering their patient communications and experiences. She also has a busy practice with associates and a great team of CAs. Her practice, Capital Chiropractic Centre, is in Canberra, Australia, empowering the community to reach their health potential and fulfilling their purposes.

See omnystudio.com/listener for privacy information.

Social media can feel like a never-ending uphill battle—posting content, making videos, and still not seeing results. But what if there was a better way to engage your audience and turn followers into patients? In this episode, we’re talking all about Instagram carousels and how they can be a game-changer for your practice.

You’ll learn:

Why Instagram carousels outperform regular posts and drive more engagement.
How to create carousels that stop the scroll and capture attention immediately.
A proven blueprint for designing carousels that educate, inspire, and convert.
Simple steps to repurpose content into carousels for maximum impact.
How to use carousels to build trust and position yourself as the go-to chiropractor in your community.

If you’re ready to get the phone ringing and grow your practice without spending hours creating content, this episode is for you. Tune in now and discover how Instagram carousels can transform your social media strategy!

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Dr. Cody Hanish is back! In this episode, Cody shares what’s evolved in his marketing journey since his last visit and reveals the strategies that are working right now to attract 15 new patients every week—without spending a dime on ads. Learn how he continues to grow his practice with ease using social media. You’ll discover:

• What’s changed for Cody since his first appearance on the podcast.

• The content strategies he’s using today to engage millions online.

• How to stay consistent and effective with your social media efforts.

• Simple tips for managing video creation and branding.

Tune in for actionable insights to help you grow your practice, generate new patients, and simplify your marketing!”

Thanks for all you do. Keep saving lives.

Angus

Links:

Webpage: www.combinedclinics.com.au

Facebook: www.facebook.com/combinedclinics

Instagram: www.instagram.com/drcody_dc

Tiktok: @drcody_dc

Bio:

Dr. Cody is an Australian chiropractor who has clicked, popped and adjusted his way to a popular social media account. Watch a video or two and you’ll instantly get chills in the worst and best ways. Dr. Cody uploads various patients getting their back, neck, hips and any other body part possible cracked, allowing listeners to hear each individual "pop" sound with an ASMR-like quality. Dr. Cody has become a runaway hit on TikTok, enjoying 2M+ followers to go along with his 250K+ Instagram followers. This is the account you didn’t know you needed to follow, just make sure the sound is turned all the way up to get the full effect.

See omnystudio.com/listener for privacy information.

Retention is more than just a business strategy—it’s the key to delivering the best possible care for your patients. In this episode, we dive into the core of patient loyalty, exploring why retention matters for both your practice’s sustainability and your patients’ long-term health outcomes.

You’ll learn:

Why emotional connection is essential for building trust and loyalty.
13 practical strategies to improve retention, from creating engaging patient experiences to streamlining your systems.
How small, consistent actions can transform your patient relationships and your practice.

Whether you’re struggling with patient drop-off or simply looking to deepen your connections and enhance your care, this episode offers clear, actionable steps you can implement immediately. Discover how mastering retention can help you grow your practice while making a bigger impact on your community.

Listen now and start building stronger, more lasting patient relationships today!

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode of the Marketing Your Practice Podcast, we’re joined by renowned chiropractic coach Dr. Russ Rosen to dive deep into the true essentials of building a thriving chiropractic practice. Dr. Rosen brings over two decades of experience in guiding chiropractors toward authentic, sustainable growth by focusing on what really matters.

Together, we explore the foundational question: What does it actually take to grow a chiropractic practice? Dr. Rosen shares his insights on mastering mindset, cultivating certainty, and creating procedures that align with your values and vision. Learn how to overcome common obstacles, identify blind spots, and build a practice that not only grows but brings long-term fulfilment.

Tune in and discover what it takes to grow a practice that reflects who you are as a chiropractor—and as a person.

Thanks for all you do. Keep saving lives!

Angus

Links:

Website: The Optimal Health Coaching System

Instagram: theoptimalhealthcoachingsystem

Facebook: Optimal Health Coaching System

Bio:

A dynamic and passionate chiropractor, author, international coach, educator and speaker, Russ ran one of the most successful wellness practices in Maui Hawaii for 14 years. Dr. Rosen is best known for his “Patient Care” vs. “Patient Scare” Wellness Communication systems. He served as Lead Author and Director of Dr. Patrick Gentempo’s Creating Wellness Management System. Dr. Rosen is the proud recipient of CLA/CWA’s 2007 “Lifetime Achievement” award. Since 2001 Russ has helped hundreds of doctors thrive in a True Optimal Health model and is CEO of The Optimal Health Chiropractic System.

See omnystudio.com/listener for privacy information.

In this episode, we’re diving into the art of creating offers that truly resonate with patients and drive engagement. Whether you’re looking to attract new patients, re-engage current ones, or increase loyalty, mastering the components of a magnetic offer can make all the difference. Join us as we explore the six essential elements of a compelling offer—Discount, Bonus, Scarcity, Urgency, Risk Reversal, and Proof—and break down how each one helps build trust, reduce hesitation, and increase commitment.

By the end of this episode, you’ll have actionable insights to start crafting offers that showcase your value and make it easy for patients to say “yes” to their health journey with you. Perfect for chiropractors ready to take their patient engagement to the next level, this episode equips you with the strategies to stand out, build stronger connections, and grow your practice with offers that are as beneficial for your patients as they are for your business.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode of Marketing Your Practice, we’re diving into one of the most powerful yet often overlooked drivers of practice growth: your team culture. A strong, supportive team culture doesn’t just keep things running smoothly—it can reduce your stress, boost practice growth, and protect you from burnout.

Join us as we explore the three essential elements of a thriving chiropractic team and uncover practical steps you can implement today. You’ll learn how a positive, optimised culture can transform not only your team’s performance but your own experience as a chiropractor. Here’s what you can look forward to in this episode:

Simpler Growth: Discover how aligning your team can naturally drive faster, steadier practice growth.
Less Stress & Burnout: Learn ways to create an environment that supports you and your team, reducing overwhelm and helping you enjoy practice again.
Stronger Patient Impact: Build a team that’s not only high-performing but also motivated to deliver exceptional patient experiences.
Income & Freedom: Free up your time and energy to focus on what you do best, while your team thrives alongside you.

If you’re ready to stop going it alone and want to build a team that’s optimised to win, this episode is for you. Listen now to start building a culture that propels your practice to new heights.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this popular episode from the archives, we sit down with Dr. Lauryn Brunclik, a chiropractor who has mastered the art of content creation on Instagram. If you’ve been wondering how to turn your passion for chiropractic into engaging, impactful social media content, this conversation is packed with practical insights you won’t want to miss.

Lauren shares her straightforward approach to creating Instagram Reels that resonate with her audience, drive engagement, and ultimately help build her practice. From brainstorming ideas to filming tips, she breaks down her process step-by-step, offering strategies that any chiropractor can adapt to their own style.

You’ll also hear about how she balances running a practice, managing social media, and even her side ventures—all without burning out. Whether you’re looking to boost your online presence, attract new patients, or simply get more creative with your marketing, this episode will give you the tools and inspiration to make it happen.

Thanks for all you do. Keep saving lives!

Angus

Links:

Lauryn's new course: https://sheslaystheday.mykajabi.com/multipassionate-chiro

Instagram: https://www.instagram.com/sheslayspodcast/

Facebook: https://www.facebook.com/sheslayspodcast

Bio

Dr. Lauryn Brunclik is a chiropractor of 12 yrs, mom, podcaster, wife, Superhost on Airbnb, chiropractic coach, course creator, runner, Christian, and pizza enthusiast.

Never short on ideas or inspiration, Lauryn takes constant action to make her dreams a reality, all while attempting to keep mental, physical health, and the relationships in her life a priority. Don't ask her how that's working out- it depends on the day. But she wants you to know she started therapy, so she's fine.

In 2019 she started the podcast She Slays the Day as a way to help other chiropractors succeed, and as an outlet for her sarcasm and humorous approach to life's hurdles. To date, She Slays the Day has over 250,000 downloads, and has a committed following lovingly termed 'She Slayers'.

Her newest passion project is her life's work poured into a 10 wk program. In the Multipassionate Chiropreneur, Dr. Lauryn will walk like minded chiropractors who have grown a successful practice, but wonder "what's next" in securing up their practice so it requires less of their time and energy, gaining back freedom to pursue their next adventure.

If you're easily offended, she apologizes in advance.

See omnystudio.com/listener for privacy information.

When most practitioners think of branding they think of logo’s, colours, fonts and signage.

These are all important components of your brand but they’re NOT the most important part (not even close).

Patrick Hanlon in his book Primal Branding says…”there are seven brand messages that have to be delivered to create preferential brand appeal.”

In todays episode of the podcast I’ll share with you exactly what those seven brand messages are I’ll show you how to implement them into your practice so you can create more impact and influence in your community.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Trust is the foundation of any lasting relationship—especially in chiropractic care. In this episode of the Marketing Your Practice Podcast, we explore how building trust can significantly boost patient retention in your practice.

I’ll walk you through seven practical steps you can implement right away to strengthen trust with your patients and keep them coming back for the long term. Whether it’s through active listening, transparency in care plans, or simply putting your patients’ best interests at heart, these strategies are designed to create deeper connections and more loyal patients.

If you’ve ever struggled with patient drop-off or wondered why some patients don’t stick to their care plans, this episode will give you clear, actionable solutions. Tune in to learn how trust can not only improve retention but also help you build a thriving, referral-based practice.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

Feeling like you need to be motivated all the time to grow your practice? In this episode, I’m sharing five simple, practical strategies that will help you thrive—even on the days when motivation is hard to find. Learn how to build systems that keep your practice running smoothly, manage the natural ups and downs of energy, and create more impact, income, and enjoyment in your work. These are the exact steps to help you grow your practice with ease, without relying on motivation alone. Tune in and get ready to unlock more consistency and success in your chiropractic practice.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In today’s fast-paced world, growing a successful chiropractic practice requires more than just skill—it demands focus. In this episode, we dive deep into how sharpening your focus can help you grow your practice with less stress and more ease. From crafting a clear message to mastering patient retention and optimizing your systems, this episode will guide you through the essential areas to focus on for sustainable practice growth.

You’ll also learn how to avoid distractions with an actionable six-week planning cycle that boosts productivity without the burnout. If you’re feeling overwhelmed by all the noise, this episode will help you get laser-focused on what really matters.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode, I sit down with systemisation expert David Jenyns to talk about how you can streamline your practice and reclaim your time. We’ll cover where to start when building systems, how to know when your system is good enough, and the AI tools that can make everything run smoother. David also shares tips on creating a culture where your team actually uses the systems you put in place—and if you feel like you’re too busy to even think about systems, he’s got the exact steps to get you started.

Thanks for all you do. Keep saving lives!

Angus

Links:

Plus, stick around until the end to find out how you can grab a free copy of David’s book!

Youtube: systemHUB

Instagram: systemhub

Facebook: www.facebook.com/davidjenyns

Bio:

David Jenyns is a serial entrepreneur, systems devotee, and founder of SYSTEMology, a company dedicated to helping business owners worldwide scale and streamline their operations. With over 20 years of experience in franchising, digital marketing, and business strategy, Jenyns has established himself as a trusted leader in the industry.

After successfully systemising his own digital agency in 2016, Jenyns turned his attention to helping others achieve the same level of success. He founded SYSTEMology, a proven seven-step process for managing clients and implementing systems in their businesses. Today, his mission is to empower business owners to work on their businesses, not in them.

Through his workshops, keynote addresses, and podcast, Business Processes Simplified, Jenyns has helped thousands of business owners achieve exponential growth and success. He is a passionate advocate for leveraging systems to simplify and streamline business operations, and his commitment to excellence has earned him the trust and admiration of his clients and peers alike.

See omnystudio.com/listener for privacy information.

If you’re looking to grow your chiropractic practice, this episode covers 10 additional ways to get your name out there. From collaborating with local businesses to running online challenges, these strategies are designed to boost your visibility and build stronger connections in your community.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

Is your practice feeling a bit chaotic or disconnected? In this episode, we dive into how you can turn that around with well-structured, effective staff meetings. I’ll walk you through the common pitfalls that often derail meetings and share simple strategies to keep your team aligned and your practice growing.

By the end of this episode, you’ll know how to:

Create a meeting structure that keeps everyone on track.
Avoid the mistakes that lead to unproductive or frequent meetings.
•Foster a culture of accountability and follow-through.
•Engage your entire team, not just the loudest voices.

Tune in and discover how the right approach to staff meetings can elevate your practice, improve patient care, and boost your team’s energy and enthusiasm. Let’s get started!

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

Feeling like you’re not good enough? In this episode, we’re tackling imposter syndrome head-on. Join me as I share practical strategies to help you push past self-doubt and build the confidence you need to thrive in your chiropractic practice. Don’t let imposter syndrome stand between you and the business—and life—you’ve been dreaming of. Listen now.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode, we dive into a crucial element of successful marketing—proof. Whether it's testimonials, Google reviews, or patient success stories, showing proof that your chiropractic care works can make all the difference in building trust and attracting new patients.

We explore why proof is so essential in today's skeptical world and how to effectively incorporate it into your communication. You’ll discover practical strategies for gathering and sharing proof, even if you're navigating strict regulations like those in Australia and New Zealand. Plus, we’ll discuss what happens when you miss this critical component—and how to avoid those pitfalls.

By the end of this episode, you'll have clear, actionable steps to boost your credibility and grow your practice. If you're ready to see more patients coming through your doors, this is the episode for you.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode, we’re cutting through the noise and getting back to basics—the fundamental strategies that every chiropractor needs to master to grow a thriving practice. If you’re feeling overwhelmed by all the shiny new marketing tactics out there, it’s time to refocus on what truly works. Join us as we explore the core principles of effective marketing, how to build trust within your community, and why consistency and authenticity are your most powerful tools. This isn’t about quick fixes; it’s about creating a solid foundation for lasting success.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode of the Marketing Your Practice Podcast, we dive into the essential strategies that will help you stand out in today's competitive chiropractic market. I'll be sharing practical insights on how to position your practice as a leader in your community by focusing on three core elements: quality, price, and convenience.

You'll learn why trying to excel in all areas can actually hold you back and how doubling down on one can maximise your impact and growth. Whether you want to be known for your outstanding service, unbeatable prices, or sheer convenience, this episode will guide you in making the right choice for your practice.

Tune in to discover the secrets to becoming more valuable to your patients and community, and start seeing the growth you’ve been working towards.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

What’s the number one factor that determines whether a chiropractor will have success in practice?

I get asked this question all the time and my answer is simple…CERTAINTY!

A rock solid certainty in what you do and the value that it delivers to your patients and the wider community will make up for just about every other short coming in practice.

For many chiropractors though, the journey towards developing certainty is akin to Frodo’s journey in Lord Of The Rings… it’s full of dragons, failure and unclimbable mountains.

The good news is, it doesn’t have to be that way.

Martin Harvey is back on the podcast this week and he shares a brilliant framework that helps chiropractors navigate through this journey in a predictable manner.

Following Martin's process will improve your certainty in chiropractic!

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

Links:

Website: https://www.alignchiropractic.com.au

Bio:

Dr Martin Harvey has a special interest in helping people with headaches and other stress related issues as well as taking care of children and babies.

Martin graduated from Macquarie University in 1992. On graduating he received the “Macquarie University Chiropractic Student of the Year” and “Sydney College of Chiropractic Student of the Year” awards. He has been in practice since 1991 and in the South Melbourne/Albert Park area since 1992.

Martin is the immediate Past President of the Australian Spinal Research Foundation, is a current Board member of the Australian Spinal Research Foundation and is a past Board member of the Chiropractors Association of Australia (Victorian Branch) and Chiropractic Education Australia. He was awarded the Chiropractors Association of Australia (Vic) “Chiropractor of the Year” Award for 2012, Parker Seminars “2010 International Chiropractor of the Year”, and was honored as an inaugural Member of the Australasian College of Chiropractors.

See omnystudio.com/listener for privacy information.

This week we’re diving back into the archives and I’m sharing one of the most downloaded episodes of all time.

If practice growth is what you’re looking for in 2024 then grab a pen and paper because this episode is one you’ll want to study.

In today’s episode I’m talking with Tony Ebel all about FAST GROWTH…yep, you’ll learn the same 3 step process that Tony used to create a 7 figure business in less than 12 months.

Let me be clear, this is not about working harder, being busier or grinding.

It is about good planning, being smart and strategic.

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

In this episode we explore the diverse paths to success through the lens of tennis legends Rafael Nadal, Roger Federer, and Novak Djokovic. Discover how their unique approaches to the game can inspire and guide you in growing your chiropractic practice.

We discuss why there's no single right way to achieve greatness and how you can apply this mindset to enhance your impact, income, and enjoyment in practice. Learn practical strategies and insights to help you find your unique path to success, without getting bogged down by one-size-fits-all solutions.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode, we dive into practical, no-nonsense strategies to help you grow your patient visits by 50 each week before Christmas. Whether it's leveraging the power of Google reviews, mastering the art of video content, or building relationships within your community, these tips are designed to bring real results. Join us for an actionable and insightful discussion that will set your practice up for a successful year-end.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode of the Marketing Your Practice Podcast, we explore the seven key pathways to grow your chiropractic practice. From creating a magnetic customer value proposition to implementing efficient systems for staff and patient experience, we cover actionable strategies to help you attract, convert, and retain patients. Tune in to learn how to score and improve your practice competencies, and build the practice of your dreams. Don't miss out on these essential tips to enhance your practice's impact, income, and enjoyment.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode, we dive into practical strategies for effectively handling patient concerns. By tuning in, you’ll discover how to build trust, inspire referrals, and increase patient retention. Learn how to turn objections into opportunities for connection and practice growth. Whether you're aiming to boost your income or enhance your overall practice, this episode offers the actionable advice you need. Join us for a conversation that promises to elevate your chiropractic practice with simple, effective techniques.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode of The Marketing Your Practice Podcast, we're tackling a big question: "What's really holding you back from growing your practice?"

Join us as we have a heart-to-heart chat about the two main roadblocks chiropractors face: the knowledge gap and the implementation gap. We often think that learning more will solve our problems, but is that really the case? Let's dive into why gathering more information isn't always the answer and why putting what you know into action is where the magic happens.

We’ll share some practical tips to help you figure out if you need more knowledge or just need to get better at implementing what you already know. By the end of our chat, you'll have a clearer idea of what's been holding you back and how to move forward.

So grab a coffee, get comfy, and let's get to the bottom of this together. Ready to unlock your practice's full potential? Tune in now!

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

Feeling overwhelmed by the demands of your chiropractic practice? In this episode, we dive into the power of delegation and how it can transform your daily routine. Learn practical tips to lighten your load, boost productivity, and create more time for what truly matters. Discover how mastering delegation can lead to a more efficient practice and a balanced life. Tune in and start your journey to reclaiming your time!

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode of the Marketing Your Practice Podcast, I sit down with Martin Harvey to dive into Adam Grant's thought-provoking book, Hidden Potential. Join us as we explore the key concepts and ideas from the book and discuss how they can be applied to grow your chiropractic practice.

Tune in to hear our take on:

Unleashing Hidden Potential through Character Skills: Discover why the people who grow the most aren't necessarily the smartest, but those who strive to make themselves and others smarter.
Embracing Deliberate Play: Find out how to make practice and skill development enjoyable, rather than a grind, to enhance learning and improvement.
Balancing Perfection and Progress: Understand the importance of focusing on progress over perfection and how to implement this in your daily practice.
Seeking Discomfort: Instead of just striving to learn, aim to feel uncomfortable. Pursuing discomfort sets you on a faster path to growth.

Whether you're looking to enhance your leadership skills, improve team dynamics, or simply gain new insights into practice growth, this episode offers valuable takeaways that you can start implementing right away.

Thanks for all you do. Keep saving lives!

Angus

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Ever wish you had a time machine to go back and give your younger self some sage advice? In this episode of the Marketing Your Practice Podcast, I share the invaluable lessons I've learned over 20 years of running a successful chiropractic practice. From avoiding burnout to balancing impact, income, and enjoyment, this episode is packed with actionable tips to help you grow your practice.

Thanks for all you do. Keep saving lives!

Angus

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In this episode we explore the transformative potential of hiring a virtual assistant (V.A.) to manage your marketing efforts. We’ll discuss when it makes sense to handle marketing tasks yourself and delve into the two main types of social media and marketing agencies, sharing my preferred option. Plus, we'll cover the pros and cons of hiring a V.A., along with my strategies for finding a great one. Whether you’re considering going DIY, hiring an agency, or bringing a V.A. into your team, this episode offers valuable insights to help you make the best decision for your practice. Tune in to discover how a V.A. could elevate your marketing and grow your chiropractic business!

Thanks for all you do. Keep saving lives!

Angus

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In this episode of The Marketing Your Practice Podcast, we dive into "10 Proven Strategies for Chiropractors" to boost patient retention. Discover how you can create a practice where patients stick around longer, see better results, and contribute to a more relaxed, profitable environment. By implementing these straightforward strategies, you'll reduce the constant need for new patient marketing and build stronger, lasting relationships with your existing patients. Tune in to learn how to transform your practice into a thriving, stress-free space where both you and your patients can thrive.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

Ready to turn your social media around? In this continuation of our popular episode on reviving dead social media accounts, we dive deeper into the practical steps you need to transform your chiropractic practice’s online presence. From driving your own traffic and collaborating with local businesses to optimising your captions and posting times—this episode packs it all in. Plus, we explore how letting the best version of you shine can make a real impact. Tune in to Episode 363 of the Marketing Your Practice Podcast and discover how to breathe new life into your social media and engage more effectively with your audience. Don't miss these essential strategies to enhance your digital footprint!

Thanks for all you do. Keep saving lives!

Angus

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Is your chiropractic social media feeling a bit under the weather? Grab a coffee and join us in this friendly chat as we dive into revitalising your digital presence. In this episode, we dissect the root causes of a stagnant social media account, understand the crucial metrics that signal health or decay, and embrace the patience required to nurture growth. Walk away with practical, step-by-step actions tailored specifically for chiropractors looking to breathe new life into their online communities. Tune in to transform your social feed from flatlined to flourishing!

Thanks for all you do. Keep saving lives!

Angus

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Ever wonder how to get your patients to happily say 'yes' more often? In this episode of the Marketing Your Practice Podcast, I'm diving into five neuromarketing principles that will help you do just that—without any gimmicks or fear tactics. Join me as we explore ethical, straightforward strategies that make your interactions more effective and genuine. Tune in to start turning those nos into yeses and truly grow your practice!

Thanks for all you do. Keep saving lives!

Angus

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In this week’s episode we’re diving into something that might just change the way you think about growing your practice.

Ever feel like you’re doing everything right but just not seeing the growth you expect? Maybe you’re focusing too much on the technical side (NP Visit and ROF) and not enough on something equally crucial—yep, I’m talking about building real, genuine connections with your patients.

We'll explore why the key to practice growth might be simpler and more profound than you think. It's not just about your skills as a chiropractor; it's about the relationships you forge. We're going deep into how mastering the art of connection can lead to more satisfied patients, better retention, and yes, even a happier you.

I’ll share 9 straightforward strategies that won’t take up all your time or step over those professional boundaries we value so much.

Enjoy the show.

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In this episode, I explore the significant impact of merging CEO and technician mindsets for chiropractors. I delve into how embracing the strategic, financial, and innovative aspects of CEO thinking, alongside the technician's dedication to clinical excellence and patient-focused care, can create a practice that not only expands in impact and income but also deepens the fulfilment you find in your work.

I’ll guide you through the critical elements of CEO thinking every chiropractor needs to know – from the importance of strategic planning to innovative approaches for attracting patients. At the same time, I’ll highlight the indispensable strengths of technician thinking, focusing on its direct influence on patient health and the continuous pursuit of knowledge.

By the end of this episode, you'll have a chance to reflect on your mix of these mindsets and identify opportunities for growth. My goal is to encourage you to find a balance that nurtures heart-centered practice development while ensuring your practice’s success.

If you find yourself gravitating more toward one mindset or you're in search of the ideal equilibrium, this episode is tailored for you. Feel free to dive deeper into our content, subscribe for more insights, or get in touch for guidance on applying these concepts in your practice.

Thanks for all you do. Keep saving lives!

Angus

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Discover the transformative power of giving patients a choice in their chiropractic care. In this eye-opening episode, we delve into how a simple change in your approach can lead to a 633% difference in patient engagement and satisfaction. Learn the secrets behind patient choice and how to implement them effectively, enhancing both patient outcomes and your practice's success. No fluff, just real insights for real results. Tune in to revolutionize your patient care strategy.

Thanks for all you do. Keep saving lives!

Angus

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Growing a chiropractic practice hinges on more than just exceptional care; it's also about mastering the art of internal referrals without feeling pushy or inauthentic. If you're seeking a way to boost referrals that aligns with your values and feels genuine, "Unlocking the Vault: Secrets to Skyrocketing Internal Referrals" is the episode for you.

I've discovered a straightforward, predictable approach to inspire internal referrals by sharing patient success stories myself. This method avoids the discomfort of asking directly for referrals, fostering a natural and patient-centric pathway to growth. In this episode, I'll show you how to turn your practice's success stories into opportunities for referrals, enhancing patient engagement and practice growth without the "ick" factor.

Join me as I share insights on making internal referrals a reliable aspect of your success story. It's time to elevate your practice with a strategy that feels as good as it works.

Thanks for all you do. Keep saving lives!

Angus

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In this episode I'm diving into a topic that's been on my mind a lot lately: whether or not to adjust our patients on their first visit. It's a debate I've seen both sides of during my 20+ years as a chiropractor, and after thousands of case studies, I've gathered some insights I'm eager to share with you.

We'll explore why some chiropractors adjust right away and why others wait, all through the lens of patient-centred care and what it means for our practice. I've tested theories, questioned traditions, and come to some conclusions that might surprise you.

This isn't about convincing you of one approach over another; it's about sharing my journey and the lessons learned along the way. Whether you're adjusting on the first visit or not, I hope this conversation helps you think about what's best for your patients and your practice.

Grab a coffee, and let's get into it.

Thanks for all you do. Keep saving lives!

Angus

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In this episode I delve into the lifeblood of our chiropractic practices—converting patients to care. But here's the crux: how do we do this without resorting to sales tactics that feel pushy, fear-driven, or like we're bullying our patients? That's exactly what we're unpacking together.

We both understand the importance of turning patients into long-term partners in care, but it's about finding a path that feels authentic. This episode takes a closer look at the barriers we face in our practice and the genuine concerns our patients have. I’m exploring the real reasons behind their hesitation and how to address these issues directly, but in a way that aligns with our values of care and empathy.

The key? Understanding the root causes of our patients' concerns. Inspired by business and change guru Eli Goldratt, we'll be applying his insights on objection handling through the lens of his six layers of resistance. Goldratt's approach offers a structured yet compassionate framework to navigate these waters, helping us to identify and address the real issues our patients face.

Join me as we explore how to apply these principles in our practices, ensuring our growth and our patients' well-being through understanding, authenticity, and genuine connection. Let's make a real difference, one patient at a time, with no tricks, no pressure—just care.

Thanks for all you do. Keep saving lives!

Angus

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In this episode, I'm getting real about a hurdle we all face in our practices: the communication gap. It's not about the scripts or the chiropractic jargon; it's about understanding before being understood. I'll guide you through this common pitfall and offer strategies to not only avoid it but to also build stronger bonds with your patients. If you're ready to transform your patient conversations for the better, this is an episode you won't want to miss.

Thanks for all you do. Keep saving lives!

Angus

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Unpacking the true essence of personal branding, 'Ideas Over Image: The Chiropractor's Guide to Authentic Branding' shifts the focus from self-promotion to the power of ideas. This episode demystifies personal branding, highlighting its role in building trust and sharing impactful ideas rather than showcasing oneself. We'll explore what makes an idea resonate, how to uncover your unique insights, and share practical tips for effectively communicating these ideas. Dive into a conversation that reassures: personal branding is about enlightening your audience with 'look at this,' not 'look at me.

Thanks for all you do. Keep saving lives!

Angus

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In this episode of the Marketing Your Practice Podcast, I'm diving deep into the heart of our financial lives—not our bank accounts, but our beliefs. 'Money Mindsets: How Your Beliefs Shape Your Reality' is a journey into the powerful world of the convictions we hold about wealth, value, and abundance. I'll explore how the seemingly simple stories we tell ourselves about money can fundamentally influence our financial landscape. From the idea that the world is brimming with opportunities to the conviction that we deserve an abundant life, our beliefs can either be our greatest allies or most formidable obstacles.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this enlightening episode, I’ll take you on a journey beyond the conventional wisdom of merely increasing patient numbers to grow your chiropractic practice.

Through the lens of a fictional but highly relatable chiropractic practice, I’ll unpack the three critical levers for boosting practice income: attracting new patients, elevating your fee per service, and enhancing patient retention.

Tune in to discover how you can not only meet but exceed your growth targets by optimising these three essential aspects of your chiropractic practice.

Thanks for all you do. Keep saving lives.

Angus

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In this milestone 350th episode of "The Marketing Your Practice Podcast," join your host, Angus Pyke, as we unveil "Decoding Success: 10 Key Traits of Successful Chiropractors." Drawing on years of hands-on experience and insights from working with hundreds of chiropractors, this episode distills the essence of what sets thriving practitioners apart. From embracing dynamic action to cultivating resilience and self-compassion, we delve into the real-world traits that propel chiropractors towards unparalleled success in their practices and lives. Whether you're seeking to refine your approach, overcome common hurdles, or simply find inspiration to push your practice to new heights, this episode offers actionable strategies and transformative insights. Tune in to transform your practice and discover the blueprint for chiropractic excellence.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode I challenge the conventional wisdom that self-discipline is solely a matter of willpower and motivation. "Mastering Self-Discipline: The Chiropractor's Guide to Practice Success" unveils a more nuanced and holistic approach to cultivating discipline, one that transcends mere personal resolve.

I’ll introduce you to ten pivotal elements—or perhaps more aptly, pillars—that underpin self-discipline. These pillars extend far beyond the individual, encompassing a range of environmental and supportive factors often overlooked in the chiropractic community. From the strategic structuring of your practice environment to leveraging the power of community and support systems, this episode is a clarion call to rethink how self-discipline is built and sustained.

Discover why relying on willpower alone is a recipe for inconsistency and burnout, and how a more comprehensive approach can lead to lasting success and fulfilment in your practice.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this eye-opening episode of the "Marketing Your Practice Podcast," we dive into the heart of exceptional marketing strategies, drawing inspiration from a recent webinar where the host astonishingly generated $140,000 in just 45 minutes. Join me as I unravel the secrets behind this success and translates them into powerful, actionable strategies for chiropractors. From identifying your 'starving audience' to mastering the art of engagement and scarcity, this episode is packed with real-world insights. Whether you're struggling to captivate your audience or looking to elevate your practice's marketing game, these lessons are your key to unlocking new levels of success. Tune in and transform your chiropractic marketing approach with strategies proven to work wonders!

Thanks for all you do. Keep saving lives!

Angus

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In this insightful episode of the 'Marketing Your Practice Podcast,' I share an unexpected encounter with a stretched Ferrari limousine that led me to a crucial realisation about chiropractic practice growth. Join me as I explore the 'Ferrari Principle,' examining how we, as chiropractors, can grow our practices without losing their essence. I delve into the importance of balancing expansion with maintaining our core identity, drawing from personal experiences and practical strategies. This episode challenges the norm of growth for growth's sake and encourages a thoughtful approach to evolving our practices. Tune in to learn how you can enhance your practice's impact while preserving its soul.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In the bustling world of chiropractic care, capturing attention is the new currency of success. But how do you make your practice not just seen, but truly noticed in 2024? This episode is your guide to mastering the art of attention. We delve into ten innovative strategies that go beyond the conventional, helping you to stand out in a crowded market. From the power of authentic storytelling to leveraging the latest in technology, we cover a spectrum of tactics designed to grab and hold the attention of your potential patients. We'll also discuss the importance of attention in building lasting relationships and a strong community presence. Whether you're looking to refresh your marketing approach or seeking new ways to elevate your practice, this episode is packed with insights and actionable tips. Tune in to discover how you can buy and build attention effectively, turning your chiropractic practice into a standout success story in 2024.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In today’s episode I delve into the crucial art of showing proof in chiropractic marketing. In this episode, I’ll unravel why sharing tangible proof of your practice's effectiveness is not just beneficial, but essential in today's competitive landscape. I’ll explore a variety of strategies beyond traditional testimonials to demonstrate the efficacy of your care.

Tune in to discover how to elevate your marketing strategy by convincingly showing proof, ultimately leading to increased patient trust and a thriving practice. Don't miss these practical tips and examples that can transform the way you market your chiropractic services!

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

Join Angus Pyke on the "Marketing Your Practice Podcast" as he welcomes Eric Holtzclaw, a marketing maestro, for a dynamic discussion on revolutionizing chiropractic marketing. In this episode, we dive into:

Effective Branding and Budgeting: Learn how to craft a compelling brand story and allocate your marketing budget for maximum impact.
Patient Engagement and Marketing Patience: Explore the parallels between patient care and developing a patient marketing strategy.
Content Strategy and Targeted Offers: Discover how to create engaging content and when to present targeted offers to attract your ideal patients.
Holistic Marketing Approach: Eric shares his insights on aligning your marketing efforts with your business goals for sustainable growth.

Tune in for valuable tips and strategies that will help you elevate your chiropractic practice!

Thanks for all you do. Keep saving lives!

Angus

Links:

Website: https://ligerpartners.com/

Linkedin: https://www.linkedin.com/in/eholtzclaw

Twitter: https://twitter.com/LigerPartners

Facebook: https://www.facebook.com/YouNeedALiger/

Instagram: https://www.instagram.com/ligermarketing/

The Claw: https://podcasts.apple.com/us/podcast/the-claw/id1201943078

https://www.inc.com/author/eric-holtzclaw

Bio:

Eric V. Holtzclaw is a visionary and the “idea guy.” He is a serial entrepreneur, with nearly 30 years of experience, who has a knack for founding companies, sometimes unintentionally. His start-ups include one of the first profitable internet enterprises and a company that appeared on the Inc. 5000 fastest-growing list three years in a row.

In 2018, Eric took the advice he usually gives other entrepreneurs
and formed the full-service marketing firm, Liger Partners, combining his three loves: business, technology, and people. At Liger, Eric is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. Liger Partners is recognized as a 2021 Best and Brightest Business to Work For in Atlanta and in the nation, an honor earned by the firm’s agility and ability to quickly pivot marketing efforts in response to COVID by leveraging technology and digital channels.

Eric has contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.” He’s also a host of The Claw podcast where he interviews business owners and entrepreneurs, allowing them to share their insights and expertise. Out of all the ideas he’s brought to life, Eric says his daughter is his greatest one.

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As we step into 2024, it's time to revolutionise how you think about attracting new patients. In this episode we delve into the three fundamental strategies that are reshaping patient acquisition in the chiropractic field.

Paid Advertising: We explore the dynamic world of paid ads, from social media campaigns to Google Ads, and discuss how to effectively use your budget to capture the attention of potential patients.
Content Creation: Dive into the power of content – from engaging social media posts to informative articles. Learn how to establish your authority and connect with your audience, even when you're not in the office.
Building Relationships: Discover the untapped potential in nurturing relationships, whether it's through patient referrals, community partnerships, or local events.

This episode isn't just about theories; it's packed with practical advice, real-world examples, and actionable tips to help you excel in at least two of these key areas. Whether you're a new practitioner or looking to expand your established clinic, "New Year, New Patients" is your guide to making 2024 a year of remarkable growth and success in your practice. Tune in to transform your approach and start attracting new patients today!

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this enlightening episode of Marketing your Practice podcast, we dive into the dynamic world of media buying with special guest Mary Ann Pruitt, CEO and President of Mosaic Media. Known for her savvy strategies and innovative approaches, Mary Ann sheds light on a topic that's increasingly crucial for chiropractors looking to elevate their practices.

Key Highlights:

Demystifying Media Buying: Mary Ann breaks down the essentials of media buying, explaining its significance and how it can be a game-changer for chiropractic practices.
The Evolution of Traditional Media for Chiropractors: Discover how the landscape of traditional media like TV and radio has transformed over the past two decades. Once seen as out of reach due to high costs, these platforms are now surprisingly accessible and affordable for chiropractors, offering new opportunities to expand their reach.
The Shift from Facebook Ads: As Facebook advertising faces challenges, Mary Ann emphasizes the need for an omnichannel approach. She discusses why savvy chiropractors should look beyond single platforms to effectively engage with their audience.
Budgeting and Expectations with Media Agencies: What should chiropractors expect when investing in media buying? Mary Ann provides practical advice on budgeting and setting realistic timelines for seeing results from a media buying agency.
Case Study Insight: A highlight of the episode is Mary Ann's detailed case study of a health practice that achieved remarkable success. She reveals how they identified and leveraged their unique qualities, illustrating the impact of strategic media buying.

This episode is a treasure trove of insights for chiropractors looking to navigate the ever-evolving media landscape.

Thanks for all you do. Keep saving lives!

Angus

Links:

Website: https://mosaic.agency

Linkedin: https://www.linkedin.com/in/maryann-pruitt/

Twitter: https://twitter.com/mediaMAPs

FaceBook: https://www.facebook.com/mosaic.agency

Bio

Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all thingsmedia strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country.

Her hard work and savvy strategy skills have led Mosaic to year-over- year growth, and has expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media.

Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions and legal and professional services businesses along
with many others. She is passionate about passing on the experience that she has gained onto eager professionals looking for actionable marketing tips.

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In this episode, we delve into the art of creating connection content for chiropractors on social media. It’s more than just sharing knowledge; it's about forging a bond with your audience. We explore why it's crucial for your audience to connect with you personally before they can embrace chiropractic care. Discover how emotional connections can dramatically enhance your practice's appeal, paving the way for higher patient engagement and loyalty. We'll break down practical strategies for crafting content that resonates on a deeper level, balancing professional insights with personal touch. Tune in to learn how to transform your social media presence, making your practice not just a service, but a community where everyone feels at home.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode, we delve into the crucial role of commitment in the success of a chiropractic practice. Learn why steadfast dedication is key to overcoming challenges and achieving lasting growth. We'll explore practical strategies for enhancing commitment, share insights and provide actionable tips to strengthen your practice. Whether you're starting out or seeking to elevate your established practice, this episode is a valuable guide to harnessing the power of commitment for enduring success.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode of 'Rethinking Retention', I delve into the often-overlooked keys to building lasting relationships in chiropractic care. Moving beyond the conventional focus on the first patient visits, I uncover the real drivers of long-term patient retention. Join me as I challenge the status quo, share groundbreaking insights, and reveal practical strategies that transform everyday adjustments into a powerful tool for nurturing enduring patient connections.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode we'll guide you through a step-by-step process to craft a tailored, impactful marketing plan that resonates with your ideal patients and sets your practice apart.

We'll start by exploring how to define your target audience with precision, using our detailed persona method. Meet Tess, a fictional yet representative client, and learn how understanding her can revolutionise your marketing approach. We'll discuss innovative ways to connect with patients who are not just looking for chiropractic care, but who also share your practice's values and vision.

Delving into the world of community-based marketing, we'll share actionable tips on forming partnerships with local businesses, engaging in community events, and leveraging social media platforms like Instagram, where your potential patients are most active.

This episode isn't just about theory; it's packed with real-world examples, practical advice, and the latest trends in digital and community marketing. Whether you're looking to refine your existing marketing plan or build one from the ground up, this episode is your comprehensive guide to making 2024 a breakthrough year for your chiropractic practice.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode of the 'Marketing Your Practice Podcast,' I'm taking you on a we're diving into Stephen Covey's famous "7 Habits of Highly Effective People," but with a twist – it's all about chiropractic. I'll be chatting about how these tried-and-true habits can really shake things up in the way you approach patient care, manage your practice, and even how you grow personally. We're talking about everything from stepping up your game in being proactive to building those win-win relationships with your team and the folks in your community. Join me, and let's see how we can align what you do every day with what really matters to you. It's going to be a great chat, and I can't wait to share it with you.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode, I dive deep into the marketing mishaps that are all too common in our field. I'm here to walk you through the top marketing mistakes that could be putting the brakes on your chiropractic practice's growth. From the fallacy that excellent clinical results should automatically lead to a full appointment book, to the risks of an unfocused marketing message, I'll guide you through recognising and rectifying these blunders. You'll get real-world examples, actionable advice, and yes, a few laughs along the way to keep things light. This episode isn't just about pointing out what's going wrong; it's about giving you the tools and insights to make it right. So tune in, and let's get your marketing dialled in for success.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this must-listen episode, we're diving into a topic that's silently sabotaging chiropractic practices everywhere: patient indifference. Ever had patients who just disappear, leaving you scratching your head and your practice on shaky ground? The key to solving this mystery often lies in how seen and heard your patients feel.

In this episode, I'll break down the game-changing strategy of regular re-exams—a tactic many of us overlook but can make a world of difference in patient retention and practice growth. I'll share the 8 common re-exam mistakes that might be holding you back and give you actionable tips to get on the right track.

If you're dealing with the stress of an unstable practice, unpredictable income, or a revolving door of patients, you won't want to miss this episode. Tune in to tackle the silent killer head-on and start building a community of loyal, satisfied patients.

Thanks for all you do. Keep saving lives!

Angus

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"Are you stuck in the endless loop of consuming content, courses, and webinars but not seeing any real change in your practice? It's time to break the cycle and step into your role as a creator. In this eye-opening episode, we delve into the neuroscience behind why we're so addicted to consumption and how billion-dollar companies are cashing in on this. We're also unpacking the real challenges that keep you stuck and offering actionable steps to overcome them. From understanding the role of dopamine to confronting the fear hiding behind your 'overwhelm,' this episode is a game-changer for any chiropractor looking to grow their practice. Tune in and start transforming from a consumer to a creator today!"

Thanks for all you do.

Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this follow-up to episode 332, we continue our exploration of Robert Cialdini's Six Principles of Influence and Persuasion. Episode 333 focuses on the crucial elements of Consistency, Liking, and Social Proof. Learn how these principles can be ethically applied to enhance your chiropractic practice, deepen patient relationships, and build a trustworthy brand. Don't miss this essential guide to mastering the art of influence in your practice.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In the first instalment of this two-part series, we delve into the nuanced world of influence and manipulation, particularly in the realm of chiropractic practice. What sets them apart? Simply put, influence creates a win-win scenario, while manipulation leads to a win-loss outcome. As a chiropractor, understanding this distinction is crucial for ethical and effective communication with your patients. In this episode, we explore three of Robert Cialdini's six pillars of influence—reciprocity, scarcity, and authority—and discuss practical ways to integrate these elements into both your in-person and online interactions. Tune in to discover how you can convey your health message genuinely and powerfully, without crossing ethical boundaries.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this enlightening episode of "Marketing Your Practice," we're joined by Dr. James Chestnut, a pioneer in evidence-based, lifestyle-centric healthcare. Dr. Chestnut delves into the critical role of scientific evidence in not only enhancing chiropractic care but also in marketing it effectively. From actionable tips on how to make your practice more evidence-based to strategies for community engagement, this episode is a treasure trove of insights for chiropractors looking to elevate their marketing game. Tune in to discover how you can build trust and confidence in your community by aligning your practice with the latest scientific research.

Thanks for all you do. Keep saving lives.

Angus

Links:

For the on-line seminars and to register for the upcoming live seminar in Australia, and for Innate Choice supplements: www.innatechoiceaustralia.com

To buy the 14 premises book: www.innatechoice.com

Bio:

Dr. Chestnut holds a Bachelor of Physical Education degree, a Master of Science degree in exercise physiology with a specialization in neuromuscular adaptation, is a Doctor of Chiropractic, and holds a post-graduate Certification in Evidence-Based Chiropractic and Lifestyle Protocols. Dr. Chestnut received numerous academic and athletic (rugby) scholarships and awards during his undergraduate and graduate studies.

After graduating as a Doctor of Chiropractic, Dr. Chestnut wrote a book entitled ‘The 14 Foundational Premises’ summarizing the neurophysiological and musculoskeletal effects of segmental motion unit dysfunction (vertebral subluxation complex) and the chiropractic adjustment that received an award of distinction from the International Chiropractors Association for its significant contribution to the scientific literature validating chiropractic. It is amongst the best-selling chiropractic books in history. Dr. Chestnut is also the author of 5 other books including his latest book on the indissoluble relationship between lifestyle, epigenetic expression, and health entitled, ‘Live Right for Your Species Type’. He also publishes a monthly Research Review where he summarizes, methodologically critiques, and explains the clinical relevance of peer-reviewed publications related to chiropractic practice.

Dr. Chestnut recently developed the Evidence-Based Chiropractic and Lifestyle Clinical Protocols which include evidence-based VSC/motion unit dysfunction centric spinal health exams, reports, and patient education; these protocols are in use in chiropractic offices around the world. Dr. Chestnut also developed, wrote the texts, and still teaches the Evidence-based Chiropractic and Lifestyle Provider post-graduate certification program accredited through the International Chiropractors Association (ICA). Dr. Chestnut also created the evidence-based Innate Choice® Essential Nutrient System™ (www.innatechoice.com) supplementation products and protocol which is also in use in chiropractic offices around the world.

Dr. Chestnut has received numerous awards for his professional achievements and for his texts, his program, and his lectures, including most recently the 2022 ICA Chiropractic Pioneer Award for his ‘Significant Lifetime Contribution Advancing the Field of Evidence-Based Chiropractic and Lifestyle. He presently holds the position of Chair of the International Chiropractors Association (ICA) Council on Evidence-Based Chiropractic and Lifestyle and is a member of the ICA Committee on Chiropractic Postgraduate Education. He is also on the Clinical Advisory Panel of the Australian Spinal Research Foundation and an Adjunct Professor at the Barcelona College of Chiropractic.

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In a recent episode, we touched upon the foundational steps of building a thriving community around your chiropractic practice. The essence? It starts with a clear mission and vision. Today, we're honoured to have Dr Tony Ebel with us, delving deeper into the intricacies of creating a resonant vision, mission, and the pivotal role of core values.

Dr Ebel shares invaluable insights from the 1000’s of chiropractors he’s worked with, emphasising the significance of keeping the vision and mission at the forefront of team operations. A common misconception among chiropractors, especially those new in practice or facing challenges, is viewing the development of a vision and mission as a 'luxury' or a future endeavour. However, as Dr Ebel points out, these foundational elements can be the very catalysts that drive practice success.

Whether you're just starting out, facing hurdles, or have been in the field for decades, this episode offers a fresh perspective on the power of purpose-driven chiropractic practice. Remember, it's "Not just about marketing, it’s about making a difference".

Thanks for all you do. Keep saving lives!

Angus

Links:

Website: www.premierwellnesschiro.com

Facebook: Premier.Wellness.Chiropractic

Instagram: drt.pxkidchiro

Bio:

Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic.

Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well.

Tony’s amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports.

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In this insightful episode, we're privileged to host Jenna Quentin of Adjust Your Media Inc., a maven who champions the cause of making chiropractic care accessible through the power of stories. Having transformed countless chiropractic practices with her savvy social media strategies and the Adjust Your Marketing Blueprint membership, Jenna's expertise stems not just from her vast content creation background, but also from the profound impact chiropractic care has had on her own family.

Here's a glimpse of what we delve into:

Decoding the type of content that deeply resonates with patients and potential clients, given the intricate nuances of the chiropractic profession.
A timely discussion: Are there specific days or hours that promise more engagement for chiropractors, especially in regions like the UK, Australia, and the USA?
For those managing their social media in-house, Jenna shares invaluable tools and resources to streamline the process and enhance effectiveness.
Measuring success is pivotal. Jenna elucidates how chiropractors can gauge the impact of their social media campaigns and calculate a tangible ROI.
What's the golden balance between minimal and optimal when it comes to posting schedules?

For all this and more, tune in to this enriching episode.

Thanks for all you do. Keep saving lives.

Angus

Links:

For Done-For-You services and more: www.jennaquentin.com

To learn more about Adjust Your Marketing Blueprint: www.adjustyourmedia.com

Instagram: https://www.instagram.com/adjustyourmedia

Facebook group: https://www.facebook.com/groups/184312512951191

Bio:

With Adjust Your Media Inc., Jenna Quentin helps chiropractors change more lives using the power of stories. She manages social media accounts and has a new membership, Adjust Your Marketing Blueprint. She also provides keynote talks and live training events.

After years of creating content for websites, newspapers, businesses & magazines, she wanted to make chiropractic more accessible to other families, sharing the ADIO message of health with the world. This choice came from the personal benefits she and her family of 4 children experienced under chiropractic care.

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"Are you looking to elevate your chiropractic practice? Do you yearn for more than just transactions—perhaps a community? Tune in to this week's episode of 'Marketing Your Practice' as we explore how to 'Transform Your Practice: Create Community, Not Just Patients.'

In today's healthcare landscape, forming a community isn't just a feel-good bonus; it's a strategic necessity. We’ll break down why building a community is essential for practice growth, patient retention, and higher-quality referrals.

This is Part 1 of our in-depth discussion where we focus on strategies tailored for your existing patients. From clarifying your mission to hosting events that resonate with your community values, this episode provides actionable tips that will help you engage your patients on a deeper level.

Are you ready to create a community that not only enriches your practice but also adds incredible value to your patients' lives? Don't miss out on this episode; it's not just about marketing; it's about making a difference."

Thanks for all you do. Keep saving lives!

Angus

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"Are you hustling hard but feel like you're just running in circles? In this eye-opening episode of 'Marketing Your Practice,' I explore a truth many chiropractors overlook: working harder isn't always the solution for practice growth. I dig deep into the historical roots that have glorified the 'hard work' mentality and examine its limitations, especially when it comes to income. But I don't stop there. I walk you through actionable steps to pivot from hard work to smart work. Learn how to audit your time, leverage the 'Who, Not How' philosophy, and master the art of delegation to work smarter, not harder.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this inspiring episode, we sit down with Dr Jim Karagiannis, a chiropractor who's recently taken on the life-altering challenge of relocating from Melbourne to Barcelona.

With candid insights and heartfelt wisdom, Jim dives into the process of shedding part of his old identity and finding the courage to make this significant move. He opens up about the importance of clarity around values and how this understanding guided him through tough decisions. You’ll also learn of the surprising childhood wounds that surfaced in this process, revealing lessons that resonate beyond relocation.

Whether you're a chiropractor facing your own challenges or simply seeking to understand how to overcome obstacles with grace and purpose, this episode promises to be a thought-provoking exploration of growth, courage, and self-discovery. You'll come away with tangible strategies to apply in your own life, learning how to navigate difficulties with the same determination and insight that took Jim to the other side of the world.

Join us in Episode 326 to not just learn about marketing, but to discover ways of making a difference in your own life and practice.

Thanks for all you do. Keep saving lives.

Angus

Links:

Webiste: https://www.luxconsultingco.com

Social Media:

https://www.facebook.com/LUXConsultingCo

https://www.facebook.com/proximitycapitalaustralia

https://www.instagram.com/thewabisabipodcast

Bio:

Jim is a passionate man who loves to learn. No matter what field of study he is undertaking at a given time, he immerses himself fully into it. He is especially passionate about the areas of mindset and personal growth and this fuels his voracious learning appetite.

With a background as a Doctor Of Chiropractic, and a fascination in the area of Neuroscience, Jim is focused on optimising human potential.

As a Certified Neuro-Behavioural Modeller (NBM), Business and Life Coach, Jim is focused on empowering all those he works with to focus on “Who They Need To Become” in order to achieve their outcomes, and to live their ultimate purpose.

An area of particular interest is working with entrepreneurs and business owners who have experienced rapid and exponential growth in their businesses, yet are overwhelmed, unfulfilled and “stuck”.

Jim is a true visionary, who sees the big picture in all he touches. He is committed to supporting others to see their vision more clearly and to courageously step into it.

In 2020, Jim launched a podcast called Launch and Beyond with Co-Host Adam Khazaal aimed at supporting Entrepreneurs and Business Owners not only to succeed in business, but also in life . Helping them happily achieve, instead of achieving to be happy

Jim is married to his wife Bettina for over 28 years , and they have two adult sons . He loves to keep fit and challenges himself through the regular discipline of Brazilian Jiu Jitsu (BJJ)

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In Episode 325 of the Marketing Your Practice Podcast, Dr. Nona Djavid joins us for an inspiring and introspective conversation on living an authentic life and breaking free from the constraints of the "matrix" - the societal expectations imposed by family, teachers, and media. We delve into the powerful "be, do, have" model, the importance of clear vision, and the transformative role of identity in shaping behaviour. We explore the power of surrendering to one's life vision, shedding old identities, and embracing evolution. Dr. Djavid also shares her insights on the concept that "you can only experience what you've experienced before," emphasising the need for mental rehearsal to step into a new life. So let’s jump into this eye-opening discussion filled with practical wisdom to empower you on your journey towards personal and professional authenticity.

Thanks for all you do. Keep saving lives!

Angus

Links:

Website: https://www.elivate.me

Instagram: https://www.instagram.com/nonadjavid

Bio:

Dr Nona Djavid has helped thousands of health care professionals create Part Time Million Dollar Practices. She is the creator of Part Time Million Dollar Mastermind. In her groundbreaking book eLIVate Your Life foreword by Michael Beckwith, she breaks down personal transformation into 7 pillars and she uses these pillars to transform businesses.

She has also founded eLIVate club where she teaches entrepreneurs how to quantum leap their lives and business.

She has been featured in Forbes, Huffington Post, Orange Coast Magazine as a TOP Doctor, nominated as a Dynamic Women in Orange County, and featured on many media outlets. She has spoken on numerous stages around the world and is currently working on her Tedx talk.

See omnystudio.com/listener for privacy information.

In Episode 324 of the "Marketing Your Practice Podcast," we delve deep into the importance of embracing difficult challenges and why pushing through them can be the game-changer for chiropractors in today's rapidly changing world. As we identify the barriers holding you back – from innate human behaviours and self-limiting stories to the fear of failure and the looming imposter syndrome – we also offer a toolkit of strategies to help you overcome these challenges. From reshaping your beliefs to taking small yet crucial steps, you'll learn how to tackle challenges head-on. Remember, it's not just about doing hard things; it's about realising your potential and making a significant impact.

Join us as we unpack the profound importance of personal growth and the art of mastering difficult tasks.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode of 'Marketing Your Practice,' we delve into the art of premium branding inspired by a seemingly outrageous symbol of luxury - Tiffany's $1500 paper clip. We explore what enables a brand to command such prestige and premium prices, translating these insights into actionable branding strategies for chiropractors.

Drawing from the brand mastery of Tiffany & Co., we identify six key areas that shape a premium brand image: strong brand reputation and trust, exclusivity and scarcity, compelling brand storytelling, product quality and innovation, superior customer experience, and consistent branding.

For each of these categories, we offer specific recommendations for enhancing your practice's image, focusing on your website, social media, patient care, and practice environment. Whether you're building a new chiropractic practice or aiming to elevate your existing brand, this episode provides invaluable insights to position your brand at the premium end of the market. Join us as we unveil the secrets behind premium branding, transforming your chiropractic practice into a highly sought-after service.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

"In this episode of the Marketing Your Practice podcast, I delve into the transformative power of community-based marketing for chiropractors. Join me as I uncovers the immense value in forging meaningful relationships with your local community, not only to increase the visibility and credibility of your practice, but also to contribute to the well-being of your neighbourhood.

I explore real-world examples of community engagement such as sponsoring local sports teams, participating in health fairs, and providing free workshops, and discuss how these strategies can be effectively utilised to boost your chiropractic practice.

However, I’m also realistic about the challenges. Balancing the demands of running your practice with community involvement, navigating financial considerations, and choosing the right events can be overwhelming. That's why why I will also be equipping you with practical tips and solutions to overcome these obstacles, so that you can confidently and authentically engage with your community.

Tune in to discover how to make your chiropractic practice not just a business, but a valued part of your local community."

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

"Welcome to Part 3 of our series on the Marketing Your Practice Podcast, 'Sealing the Deal: Building Trust for a Thriving Chiropractic Practice - Part 3: The Trust Builder.' This episode dives into the crucial role of trust in the success of your chiropractic practice.

We explore the nine key elements that elevate trust in your practice and share compelling examples of these principles in action. Discover the importance of intent, transparency, consistency, authenticity, and more in fostering deeper connections with your audience.

This episode offers a treasure trove of actionable steps and insightful stories, providing a roadmap to become a true 'Trust Builder' in your community. By the end, you'll be equipped to fortify trust in your practice, ensuring its thriving success.

Thanks for all you do. Keep saving lives!

Angus

See omnystudio.com/listener for privacy information.

In this episode, we're diving headfirst into Instagram Threads - the new social media platform that has everyone buzzing!

We will be dissecting everything from how it works, getting started, and the impact it might have on other social media giants like Twitter.

Stay tuned as I share my initial impressions, and most importantly, provide strategic insights tailored for chiropractors on leveraging Instagram Threads for better patient engagement and visibility.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Hello, wonderful chiropractors! In Episode 319 of the Marketing Your Practice Podcast, we're continuing with Part 2 of our exciting 3-part series on how to have more people in your community knowing, liking and trusting you. In Episode 318, unveiled the exact strategies to have more people in your community knowing you and today, we’re focusing on the equally important aspect of being liked.

In “The Next Level: Winning Hearts in Your Community - Part 2: The Likability Key,” we'll delve into what it takes to be genuinely likeable. Let’s be realistic – it’s not about pleasing everyone, but rather forming authentic bonds with those who resonate with your values and services.

In this episode, we’ll unpack the psychology behind why we’re often drawn to people who are similar to us. We’ll also explore the seven traits that contribute to likability: authenticity, empathy, positivity, humour, confidence, respectfulness, and reliability.

But we don’t stop there! We’ll talk about the significance of understanding and connecting with your community, the art of active listening, and how to effectively communicate in a way that’s both professional and personable.

And, of course, we'll discuss how you can harness social media to your advantage in building those likeable bonds. Plus, don’t miss out on the tips on how to engage with your community and foster a linkable culture within your team.

Get ready to take some notes and make a real impact in your practice by being the likeable professional that you are!

Don't forget to stay tuned till the end for a sneak peek into what’s coming up in Part 3, where we will tackle the art of building trust.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

🎙️🚀 Hey Chiro-friends! Welcome to another episode of the Marketing Your Practice podcast. This time, we’re kick-starting an uber-special THREE-PART series, and you absolutely don’t want to miss it. Buckle up for Part 1: “The First Step to Growth: Getting Your Chiropractic Practice Noticed - The Awareness Factor.” 🎩✨

🤔 Have you ever wondered, “Why doesn’t everyone in town know about my amazing chiropractic skills?” Well, my friend, it’s because the world is yet to discover the superhero that is YOU! 🦸

🔥 In this episode, we're gonna crack the code on getting known. Think of this as your very own invisibility cloak deactivator (Harry Potter fans, I see you!). 😎

📢 We’re diving into:

The magic correlation between awareness and practice growth (It’s like the secret sauce!)
Target audience wizardry - defining that magical group of Muggles who need your chiropractic charm! 🧙‍♂️
Local partnerships – A match made in heaven, or maybe just around the block!
Brand personality - because even superheroes need a persona!
Social media enchantment - wielding the powers of Facebook and Instagram.

👂 And the cherry on top - a little sprinkle of psychology with the Mere Exposure Effect. We're talking about how just being seen can make people fall in love with your practice! 😍

👉 Whether you’re a chiropractic newbie or a seasoned vet, this episode is your golden ticket to casting your spell on the community! 🎟️✨

👋 So grab your wand (or just a good ol’ pen), a butterbeer (or coffee if you must), and tune in to start this magical journey. We promise you’ll leave with your Chiro-wizard hat filled to the brim with new tricks! 🎩💥

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this empowering episode of "Marketing Your Practice," Angus Pyke sits down with Instagram coach extraordinaire Shakur Smith, who specialises in guiding chiropractors to maximise their online presence. Shakur unveils his proven "4 Pillars of an Instagram Patient Attracting Strategy", a must-know for every chiropractor looking to expand their reach and impact through Instagram.

🎯 Pillar 1: Optimised Profile – Shakur highlights the significance of a professional, searchable profile and shares insider tips on how to make your Instagram profile resonate with your target audience.

🎬 Pillar 2: High-Quality Content – Dive into the types of content that work, from attention-grabbing adjustment videos to credibility-boosting educational content and powerful testimonials. Learn about the ideal length for these videos and the criticality of including a Call to Action (CTA).

💡 Pillar 3: Running Ads – Shakur breaks down the essentials of running successful Instagram ads. Discover how to use your adjustment videos as ad content and effectively direct the audience to your profile.

🤝 Pillar 4: Direct Messaging – Understand the art of engaging in meaningful conversations through direct messages. Learn how to interact with followers, commenters, and likers, and navigate the conversation with finesse. Shakur’s tips on qualifying leads and taking conversations forward at the right pace are pure gold!
Chock-full of actionable advice, this episode is a treasure trove for chiropractors seeking to harness the power of Instagram for practice growth. Whether you're new to Instagram or looking to revamp your strategy, Shakur Smith's insights are invaluable in creating an authentic and impactful Instagram presence.

Don’t miss this episode! Tune in now.

Thanks for all you do. Keep saving lives.

Angus

Links:

Instagram: https://www.instagram.com/iamshakursmith/

BIO:

Shakur Smith is an Instagram Coach for chiropractors. He’s the creator of the 4 Pillar Instagram Patient Attracting Strategy. His proven Instagram strategy utilizes organic marketing and paid ads to help you build your clinics brand to become one of the "GO TO's" in your area.

See omnystudio.com/listener for privacy information.

In this special Q&A episode of the Marketing Your Practice podcast, we delve deep into the pressing questions asked by our listener community. Covering a broad spectrum of topics, we explore everything from revitalising your Google Ads strategy, introducing new services, and reigniting your passion for chiropractic, to managing staff performance and launching a new practice.

Learn how to combat ad fatigue and diversify your marketing channels when your Google Ads stop yielding results.
Discover strategies for marketing new services, like neuropathy, to your existing patient base and beyond through content marketing, SEO, paid advertising, and collaborations.
Find out what to do when new patient numbers dwindle and how to make your practice more known, liked, and trusted in your community.
If you've lost your mojo for chiropractic, we discuss ways to reignite that spark, from setting bigger goals and embracing new experiences, to the possibility of exploring a new profession.
Uncover the truth behind staff mistakes and how to turn them into opportunities for growth and improvement. Learn how to ethically manage performance and foster a positive work environment.
Finally, get actionable advice on launching your new chiropractic practice with unique event ideas, pre-launch teasers, strategic partnerships, press releases, community involvement, and paid advertising.

This episode is packed with practical advice and insights designed to help you navigate the challenges of marketing your practice and maintain your passion for chiropractic. Tune in now to elevate your practice to new heights!

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Hey there! Ever wondered how to make your chiropractic practice stand out from the crowd? Well, this episode of 'The Marketing Your Practice' podcast has got the secret sauce – we're chatting all about creating your own Signature System!

A Signature System is more than just a fancy name. It's your unique approach to helping your patients - your secret formula that makes you, YOU. It's your opportunity to showcase what you do best, in a way that's memorable, compelling, and downright irresistible to potential patients.

So, why should you care about having a Signature System? Picture this: A concerned mom is looking for a chiropractor for her colicky baby - one chiropractor offers 'general chiropractic services,' and the other offers 'The Gentle Touch Method for Colic Relief.' Which one sounds more intriguing? That's the power of a Signature System!

In this episode, we're going to break it down step by step. We'll guide you through identifying your unique strengths, defining your target audience, and even giving your system a catchy name that sticks. And, of course, we'll also share how to put your shiny new system to work, attracting more patients and boosting your reputation.

Plus, we've got some inspiring examples of successful signature systems that'll get those creative juices flowing.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode, I'm going back to basics and putting aside the trendy marketing gadgets. Taking a page from Ralph Waldo Emerson's book, I dive into why understanding core marketing principles beats chasing after every new method.

I delve into the importance of truly knowing your audience, crafting real value for them, and creating a unique value proposition that distinguishes you. And I'm not just spouting theory – I draw on examples from powerhouses like Nike and Apple, and even from a make-believe chiropractic clinic.

We'll also explore how to build a strong brand, the art of fine-tuning your message, the keys to fostering relationships with patients, and the necessity of ethical and responsible marketing. Plus, in a world where change is the only constant, I discuss the importance of keeping an eye on your efforts and adjusting as necessary.

Join me for a candid chat that will help you move away from fad-chasing and towards a solid, principles-based marketing approach for your chiropractic practice. Thanks for all you do.

Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode of 'Marketing Your Practice,' we turn our focus towards a key aspect of growing your chiropractic business: reactivating patients who have dropped out of care. As practitioners, we've all faced the challenge of patients who discontinue treatment, often for reasons we can address and improve.

Join me as we delve into the top three reasons why patients cease care: 1) they didn't see the expected results, 2) they achieved their desired results and chose not to pursue ongoing wellness care, and 3) life got busy and they got distracted from their care routine. More importantly, we explore proactive, practical solutions to re-engage these patients, with a strong emphasis on actionable strategies.

This episode is a must-listen for chiropractors seeking to boost their patient retention, foster stronger relationships, and create a positive impact on their patient's lives through continued chiropractic care. If you've ever wondered how to bring back patients who have left your care, you'll find answers and more in this episode. Tune in and let's rekindle those patient connections!

Thanks for all you do. Keep saving lives.

Angus

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"Are you struggling with content creation for your chiropractic practice? You're not alone. Many chiropractors find it challenging to create engaging, effective content that resonates with their audience and encourages them to take action.

In this episode of 'The Marketing Your Practice Podcast,' we're going to change that. We dive into the AIDA model, a powerful framework for content creation that can help you attract attention, build interest, create desire, and encourage action.

Whether you're crafting content for your website, creating videos, writing blog posts, or posting on social media, the AIDA model can guide you in creating content that resonates with your audience and helps grow your practice.

Tune in to discover how you can stop struggling with content creation and start growing your practice with the AIDA model."

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode of the Marketing Your Practice podcast, I dive deep into the topic of disempowering stories and limiting beliefs that can hold chiropractors back from achieving the thriving practice they desire. I share practical techniques and insights on how to identify and transform these disempowering stories into empowering narratives, paving the way for personal and professional growth.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode of the Marketing Your Practice Podcast, I delve into the five essential stages of the customer journey that every chiropractor needs to understand and optimize for a thriving practice. I explore practical strategies and actionable tips to help you connect with potential patients, increase conversions, and foster lasting relationships.

Join me as I discuss:

The importance of understanding the customer journey and its impact on your chiropractic practice.
Creating awareness and attracting potential patients through targeted content marketing, SEO, social media, and other tactics.
Guiding potential patients through the consideration stage by showcasing your expertise, addressing concerns, and building trust.
Encouraging conversions with clear calls-to-action, user-friendly website design, and convenient booking options.
Retaining patients through exceptional patient experiences, ongoing communication, and personalized care.
Turning satisfied patients into passionate advocates who actively promote your practice to others.

Whether you're new to the world of chiropractic marketing or looking to refine your existing strategies, this episode is packed with valuable insights and practical advice to help you take your practice to the next level. Don't miss out on this essential guide to mastering the customer journey for chiropractic success!

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this insightful episode of the Marketing Your Practice Podcast, we delve into two crucial topics that can help chiropractors refine their marketing efforts and grow their practices. First, we explore why offering free marketing services or free initial consultations may not be the most effective approach and how it can unintentionally impact your practice's reputation and perceived value. We discuss the potential pitfalls, such as trust and credibility concerns, attracting the wrong type of patients, and financial implications.

In the second part of the episode, we shift gears to examine the common assumption that financial concerns are the primary barrier preventing potential patients from seeking chiropractic care. We identify various other barriers, such as lack of awareness and understanding, fear and anxiety, time constraints, and location and accessibility issues. By addressing these barriers and tailoring your marketing strategies accordingly, you can connect with a wider audience, enhance your practice's credibility, and ultimately grow your patient base.

Tune in for valuable insights and actionable tips to navigate the complexities of "free" in chiropractic marketing and effectively overcome non-financial barriers to care.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode, I tackle the all-too-common challenge of Imposter Syndrome faced by many chiropractors. Learn to identify the signs, understand the underlying causes, and get inspired by real-life stories of those who've conquered self-doubt. I also share practical tips and techniques to help you gain the confidence you need to market your practice effectively and reach new heights of success. Join me as I empower chiropractors to break free from Imposter Syndrome and achieve their full potential.

Thanks for all you do. Keep saving lives.
Angus

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In this episode, I delve into the common challenges chiropractic practice owners face when trying to engage their associate chiropractors in marketing efforts. Discover the root causes of resistance, from a lack of confidence in marketing skills to fear of public scrutiny. I’ll discuss practical strategies for addressing these concerns and creating a supportive environment for associate chiropractors to thrive in their marketing roles. Learn about the importance of marketing education, mentorship, and collaborative marketing strategies to empower your associates and drive practice growth.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode I dive deep into the world of social media engagement for chiropractors. I'll share valuable insights on how understanding your target audience can lead to more effective content creation and ultimately result in increased client attraction. Learn about real-life success stories from other brands that have implemented similar strategies, and discover practical tips for boosting your practice's social media presence. Join me as I guide you through the process of creating shareable, valuable content that resonates with your audience, helping you transform your chiropractic practice and foster stronger connections with existing and potential clients.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In the fast-paced world of social media, capturing your audience's attention in the first few seconds of your chiropractic videos is crucial for success. In this episode, we break down the art of creating captivating hooks, the importance of personalizing content, and how to build anticipation in your videos. With practical tips, strategies, and examples designed specifically for chiropractors, you'll learn how to make the most of the first 10 seconds and transform your video content into a powerful marketing tool for your practice.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In today's episode, we're going to tackle one of the most common challenges that chiropractors face when it comes to marketing: execution.

You may have all the information and strategies you need to succeed, but actually executing those plans can be a real challenge. We'll explore the reasons why execution can be so difficult and discuss some practical tips and strategies for overcoming those barriers.

To help you identify YOUR barrier to executing, I’ve developed a questionnaire called “what’s your barrier to executing?” During this episode I’ll walk you through this questionnaire and then share a personalised action plan based on your results.

Whether you're a seasoned chiropractor or just starting out, this episode will give you the tools you need to turn your marketing plans into action and achieve your goals. So sit back, grab a notebook, and get ready to take your chiropractic marketing to the next level.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

Click here to go to the Execution Roadmap Questionnaire

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Hey there! Have you ever found yourself constantly planning and preparing but never actually taking action? Maybe you're held back by the fear of failure or perfectionism? If so, this episode of the Marketing Your Practice podcast is for you! We'll be diving into the concept of imperfect action and why it's essential to achieving growth and success.

We'll even share some examples of successful people who have embraced imperfect action, and discuss some common barriers that can prevent us from taking action. Plus, we'll provide you with some practical tips for overcoming these barriers, including fear, perfectionism, lack of confidence, and analysis paralysis. So, make sure to tune in and discover how to prioritize progress over perfection, and take your practice to the next level!

Thanks for all you do, keep saving lives.

Angus

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My guest on the show today has a personal mission to help chiropractors become world class adjustors and astute business people so they can achieve outrageous success in the practice and personal life, while changing lives with chiropractic. His name is Tom Waller he’s one of Europes most exciting and dynamic chiropractors and after chatting with him for 40 minutes I’m here to say that he’s the real deal. Tom and I had a fantastic chat about the foundations of success in practice, we spoke about why some practitioners fail regardless of what they do and how to make lasting change in your practice, life and community.

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

Links:

Business Website:  ascchiro.com 
Special pre release rate for your Australian listeners for Tom’s adjusting skills and certainty seminar.

Social media links:
Instagram - https://www.instagram.com/drtomwaller
https://www.instagram.com/alignedpodcast/

Bio:

Dr Tom is one of Europe’s most exciting and dynamic chiropractors with a purpose to Inspire, Educate and Serve. He does this through his busy full-time practice, as well as through his other businesses as a sought-after entrepreneur. He is the co-host of the The Aligned Podcast and founder of Adjusting Skills and Certainty (ASC). An in person and online training community for chiropractors, designed to help them become world class adjustors and astute business people so they can achieve outrageous success in the practice and personal life, while changing lives with chiropractic. A regular guest expert on radio, an international and TEDx speaker, and property investor. It is his mission to inspire you to bring your unique gifts and talents to the world and create a life of health, abundance and happiness. 

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Hey, fellow chiropractors! Are you ready to make 2023 your best year ever? On this episode of the Marketing Your Practice podcast, I’m diving into the steps you need to take to create a successful and fulfilling year in your practice.

The first step is getting clear on what you want, but we all know that can be easier said than done. With so many choices, it can be challenging to figure out what will make this year truly outstanding. I’ll explore some tips for gaining clarity, including examining your values, talking to your loved ones, and trying things out before committing fully.

Once you know what you want, I’ll discuss the three key elements you need to embody to make it happen. These include planning, accountability, and emotional resilience. I share some of my favourite planning systems and tips for staying accountable to yourself, including doing what you say you're going to do.

I’ll also delve into emotional resilience and why it's essential to be prepared to feel all the emotions that come with trying to achieve something significant.

Finally, we touch on the importance of self-compassion and being kind to yourself as you work towards your goals.

So if you're ready to make 2023 your best year yet, join me as I explore the steps you need to take to create a fulfilling and successful year in your chiropractic practice.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In today's episode, I’m joined by two email marketing experts, Jason Deitch and Jeff Langmaid from The Smart Chiropractor.

They're here to share their insights on how email marketing can be a powerful tool to promote your chiropractic practice. We'll cover a range of topics, including the basics of email marketing, why it's such a powerful marketing tactic, and how you can use it to communicate effectively with your patients.

We'll also discuss the types of emails you should be sending, how often to send them, and what kind of content you should include to maximise your ROI.

As you'll soon learn, email marketing is one of the most effective ways to reach your patients and continue to educate and build strong relationships. So, if you're ready to take your chiropractic practice to the next level, sit back, relax, and let's dive into today's episode.

Thanks for all you do. Keep saving lives.

Angus

Links:

Website : www.thesmartchiropractor.com

Free Resources (feel free to highlight any): https://thesmartchiropractor.com/resources/

Schedule a Demo: www.thesmartchiropractor.com/demo

Bio:

Jeff Langmaid founded The Evidence Based Chiropractor, which has become one of the most trusted media outlets in chiropractic. With previous experience in the leadership of a large multidisciplinary group which spent over $5 million per month on marketing; he knows what works, what doesn’t, and how to get results. Jeff lives in Tampa, FL.

Jason Deitch is a passionate chiropractor, founder, and investor. As the founder of AmpLIFEied, he has contributed to over 100 million impressions on Facebook promoting positive inspiration and organic healthcare. He has spoken around the world regarding marketing and communications for health professionals and manages an active portfolio of technology investments. Jason lives in the San Francisco/Silicon Valley area.

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In this episode of Marketing Your Practice Podcast, I dive into the art of crafting the perfect social media bio. Your bio is often the first impression that potential patients have of your practice, so it's crucial to make it count. I’ll be sharing a 4 part formula for writing a bio that accurately reflects your brand, highlights your unique selling points, and engages your target audience.

Whether you're just starting out on social media or looking to revamp your existing profiles, this episode is a must-listen for chiropractors looking to increase their online presence and grow their audience. Join me for this insightful episode on writing a social media bio that drives results!

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode of The Marketing Your Practice podcast, join returning guest Jessica Mercer as we explore the role of language in building relationships and connecting with patients through social media. We discuss the importance of understanding your target audience and using language that resonates with them, to build trust and establish a strong online community in chiropractic care.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

Links:

https://jmercermarketing.com

Facebook: https://www.facebook.com/thechiropracticcontentcreator

Instagram: https://www.instagram.com/thechiropracticcontentcreator/

Bio:

Growing up, you could find Jessica Mercer nose-deep in a Ripley’s Believe It or Not book, running science experiments with anything she could get her hands on and making presentations to teach everyone around her all the things she discovered. At the time, she had no idea that her love for learning and ability to translate complex concepts would become the cornerstone of her business. Now, Jessica uses her passion to help chiropractors communicate and connect with their current or potential patients to increase patient conversion and build a practice community. Jessica drives website traffic and content engagement for chiropractors by creating chiropractic content that goes far beyond sore backs and necks. Jessica’s done-for-you wellness focused blogs, newsletters, and social media content explain chiropractic care in a way that patients actually understand and relate to. As a mother to a brilliant toddler, Jessica understands the impact that chiropractic care has on development and wellness of children and her own brain is fueled by her routine chiropractic adjustments. When Jessica isn’t lost in a science journal, you’ll find her playing outside with her daughter or planning her next adventure with her husband.

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Social media is a crucial aspect of any modern chiropractic practice, but captions are often an afterthought. In this podcast, I’ll show you how to craft captions that engage your audience, build your brand, and drive results for your practice.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Did you know there’s 9 different post types you can use in Instagram and by utilising all the post types you increase you visibility and likelihood of attracting new patients?

In this episode I’ll dive into 9 different types of Instagram posts, providing examples and tips for what to share on each.

I’ll also discuss the best types of posts to create right now, and offer weekly recommendations for busy chiropractors looking to increase their online presence. Join me as I help you take your chiropractic practice to the next level with effective social media strategies.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode, we dive into the importance of developing a clear niche and target audience for your chiropractic. I explore how this can help you attract more qualified patients, save you time, and increase your revenue.

You'll learn how to create relevant and personalised content and messaging that will help you build stronger relationships with your customers. And I’lll discuss how understanding your niche and target audience can help you stay competitive in your market.

Listen now as we explore the power of niche and target audience in growing your chiropractic practice.

Thanks for all you do.

Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Get ready to have your mind blown by Chat GPT (Generative Pre-trained Transformer), a type of artificial intelligence that can generate human-like text. In this podcast, we'll delve into the exciting (and occasionally terrifying) world of AI and how it is poised to revolutionise the field of chiropractic. From helping with diagnosis and care planning to providing personalised care, predicting patient outcomes, and even transforming how you market your chiropractic practice. The possibilities are endless.

But what exactly is AI and how will it be used by chiropractors in the future?

Join me I discuss the potential of this technology and the ethical considerations that chiropractors will need to keep in mind as they integrate it into their practices. Whether you're a chiropractor looking to stay up-to-date on the latest developments in AI or just curious about the future of healthcare, this podcast has something for you.

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

In today’s episode, we'll be discussing strategies for growing your chiropractic practice. We'll cover key topics such as developing a clear niche and target audience, building a strong online presence, networking and building relationships, offering high-quality services, investing in ongoing education and professional development, partnering with other health care providers, offering free resources and content, developing a system for marketing and promoting your services, and using data and metrics to track your progress and make informed decisions.

We'll also discuss the importance of being patient and consistent in your efforts to grow your practice, as it can take time to build a successful practice.

Whether you're just starting out in your chiropractic career or looking to take your practice to the next level, this podcast has valuable insights and tips for you.

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

On the podcast today I’m chatting with the best selling author of The One Page Marketing Plan, Allan Dib. This is one of my favourite marketing books and one that I recommend more than any other.

This is the second time I’ve had Allan on the show. There are many gold nuggets in this episode, but the one that has really stuck with me was when Allan answered the question of “why do so many businesses struggle with marketing?” He said “the market place is not a meritocracy, the most deserving businesses don’t get paid the most, the best marketers get paid the most.”

In essence..thinking that you can grow your practice just by being good is a recipe for disaster. Let me be clear, I’m not suggesting for a moment that you don’t need to be amazing, I’m just suggesting that is not enough to build a thriving practice.

If you’d like to learn a simple but highly effective marketing strategy, then listen in.

Thanks for all you do. Keep saving lives

Angus

Links:

Free resource for your audience: The 1-Page Marketing Plan Canvas: successwise.com “Download The 1-Page Marketing Plan Canvas for Free”

If you want to acquire new leads and grow your business consistently, you need marketing. And if you're a small-to-medium-sized business with a limited budget, you need to be implementing direct response marketing. It's key to your business success.

Create your very own sophisticated marketing plan in 9 steps. We've even included five examples to get you started.

Amazon link to Buy the Book: http://successwi.se/book

Allan’s LinkedIn: https://www.linkedin.com/in/allandib/

Successwise Facebook: https://www.facebook.com/successwise/

Successwise Instagram: https://www.instagram.com/successwise/

Bio:

Allan Dib is a serial entrepreneur, rebellious marketer, and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework.

In the past, Allan has started, grown, and successfully exited multiple businesses in various industries. Allan grew his previous business from a startup to four years later named by Business Review Weekly (BRW) as one of Australia’s fastest-growing companies.

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What is it that makes your practice different?

By highlighting the unique aspects of your practice, such as the use of a particular technique or the offering of specialised services, your chiropractic practice can differentiate itself from competitors and appeal to a specific target audience.

Additionally, marketing your practice as different can help to build trust and credibility with potential patients by showcasing your expertise and unique qualifications.

If you’re confused about what’s different about your practice, then today’s episode is for you.

Listen in as I share with you the 4 pillars of practice differentiation.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Have you ever stopped to think about the language you use with patients? The words we use have the potential to improve the results of our patients or, alternatively, keep them locked in a paradigm of sickness and victimhood.

Put simply, the words you use can improve the patients' results.

Wild right!

My guest on the show today is Katie Godden. Katie is one of Australia’s leading language and communication experts. Her passion is working with health care practitioners to help them build relationships with their patients where both sides have their messages heard, recited and connected for better health outcomes.

You’ll love this highly practical and fascinating episode.

Thanks for all you do. Keep saving lives

Angus

Links:

Website: www.katiegodden.com

Social Media:

INSTA: https://www.instagram.com/katie.godden/

FB: https://www.facebook.com/katie.law.5059

Bio:

Katie Godden, known to many as Australia’s Leading Female Language & Communication Expert. Regularly brought in to speak on stages, facilitate or hold training with international reach.

Katie’s teachings run deep across many industries; from the Health Sector to the general public. Inclusive of high level communication & language patterns with industries supporting patients and support teams to amplify the way they interact with themselves and others.

As a patient with 36 years of experience of T1D, 13 years of research and implementation in the Holistic Health Science and 17+ years in education and training. Because of this personal experience, Katie is committed to training with passion & purpose to transform the relationships between patient and practitioner.

Communication is complex and well worth the time investing for better outcomes.

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Imagine this scenario…over the past 24 months, 5 new chiropractors have moved into your town and all of them are flooding social media with Facebook ads offering a special introductory offer. As a result you’ve noticed a significant decrease in new patients and a steady decline in weekly patient visits.

What would you do and how would you deal with this scenario?

In today’s episode I’ll share with you exactly what I would do and how I would manage this situation.

Enjoy the show,

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Today’s episode was a real treat for me. I got to speak to my favourite instagrammer, Dr Lauryn Brunclik. If you’re not following Lauryn already, then as soon as you finish this episode go and do it!

I constantly laugh out loud at her reels and I marvel at her insight and wisdom.

Lauryn Brunclik is a chiropractor of 12 yrs, mom, podcaster, wife, superhost on Airbnb, chiropractic coach, course creator, runner, Christian, and pizza enthusiast…yep she’s super busy!

Today Lauryn and I talked about her creative processes. She shared how she comes up with content, where she films her videos, what works and what doesn’t and she gives me a sneak peak into her fantastic new project that she’s releasing shortly.

Spoiler alert, if you’ve already grown a successful practice and you’re looking for the next creative outlet or just wondering what’s next, then be sure to listen.

That’s enough from me.

Let’s go talk with Lauryn.

Thanks for all you do. Keep saving lives.

Angus

Links:

Lauryn's new course: https://sheslaystheday.mykajabi.com/multipassionate-chiro

Instagram: https://www.instagram.com/sheslayspodcast/

Facebook: https://www.facebook.com/sheslayspodcast

Bio:

Dr. Lauryn Brunclik is a chiropractor of 12 yrs, mom, podcaster, wife, Superhost on Airbnb, chiropractic coach, course creator, runner, Christian, and pizza enthusiast.

Never short on ideas or inspiration, Lauryn takes constant action to make her dreams a reality, all while attempting to keep mental, physical health, and the relationships in her life a priority. Don't ask her how that's working out- it depends on the day. But she wants you to know she started therapy, so she's fine.

In 2019 she started the podcast She Slays the Day as a way to help other chiropractors succeed, and as an outlet for her sarcasm and humorous approach to life's hurdles. To date, She Slays the Day has over 250,000 downloads, and has a committed following lovingly termed 'She Slayers'.

Her newest passion project is her life's work poured into a 10 wk program. In the Multipassionate Chiropreneur, Dr. Lauryn will walk like minded chiropractors who have grown a successful practice, but wonder "what's next" in securing up their practice so it requires less of their time and energy, gaining back freedom to pursue their next adventure.

If you're easily offended, she apologizes in advance.

See omnystudio.com/listener for privacy information.

As the year comes to a close, many of us are tempted to start to wind down, but, I want to encourage you to finish the year strong so you can set yourself up for success in the new year.

In this episode I’ll share what gets in the way of productivity and the most important question to ask yourself when your setting big scary goals.

Enjoy the episode.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

One of the most powerful forces in marketing is the concept of “new and different”.

If you’re doing what everyone else in your community is doing, then you’re destined for failure or, at the very least, lack lustre results.

My guest on the show this week is Brad Glowaki and he's the master of “new and different".

We talk about how Brad is using concussion to differentiate his practice, build relationships with sporting groups in his community and drive a predictable flow of new patients.

This episode is a masterclass on the impact of new and different.

Thanks for all you do. Keep saving lives.

Angus

Links:

Website: www.levelupmentoring.rocks

Instagram: https://www.instagram.com/drglowdc/

Facebook: https://www.facebook.com/NewPatientMaven

Bio:

Brad Glowaki is one of the most sought after speakers in the profession because he is still in practice, at the MOST elite level, in so many different categories. His practice is high volume, high profile, highly profitable, & it’s all run with vitalistic communication procedures. Those procedures from his office are then shared with other chiropractors at his various trainings.

In practice, his patients include current Stanley cup winners, Olympic gold medalists, Rock-N-Roll Hall of Famers, Superbowl champions, and perhaps most exciting: he takes care of those athletes’ children too. However, he’s in a VERY high-volume office, so most of the patients are not high profile. They are highly educated on chiropractic care for so much more beyond pain & symptoms. Many patients stay on for wellness visits at a weekly frequency for life and it’s independent of insurance payments or coverage. True value is conveyed through his procedures.

As a speaker, Brad teaches with a unique perspective that he calls: “from in the TReNch”. The reason he has that point of view is that he has practice experience from yesterday! His content is relevant, cutting edge, and his signature feedback forms always state: “You over-deliver!”

What transitions his big stage philosophy to your office procedures is the unique and original communication strategies that he teaches. We always emphasize that this info is created, developed, tested, and then packaged simplistically before being taught. With bruises and scars from making mistakes, Dr. Glow always delivers refined content that is battle-tested and simplified for use on Monday.

A passionate speaker, husband & father of four children, Dr. Glow will tell you, after his family, his greatest achievement is the hundreds of chiropractors that he has helped. Most specifically the ones that have doubled their income and simultaneously doubled their time off with their family. His mantra of “360° of Success’’ is putting an end to the thinking of success at all costs. Join him to learn more than chiropractic office procedures. Level up your life so you are living success in ALL area

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In today’s episode, I'm going to talk about 3 different types of videos chiropractors need to make in order to grow their business.

If you’re already listening to or watching this show, you already know how important it is for chiropractors to market themselves online, but it can be tough to know where to start.

Let me solve that problem for you.

In this highly tactical episode I’ll give you all the details of the 3 types of videos that you need to be making NOW, if you want to break through the noise, capture more attention and ultimately attract patients from social media.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

To get the downloads and watch the full videos. Join the FREE Five Day Social Media Made Simple Challenge at https://www.socialmediamarketingforchiropractors.com/free5daychallenge

Today I'll share with you the types of content that are the easiest to make and the most effective at building relationships, so you can start filling your appointment book with high-quality patients.

I’m also going to show you how to put together a plan for your next 90 days of content.

See omnystudio.com/listener for privacy information.

To get the downloads and watch the full videos. Join the FREE Five Day Social Media Made Simple Challenge at https://www.socialmediamarketingforchiropractors.com/free5daychallenge

I'll share with you my 3 Part Code for Social Media Success.
You'll then learn how to use this code to effortlessly guide the only 2 types of content you'll ever have to make .
I'll teach you the accelerant that causes social media accounts to explode (this is great for introverts).
Discover how to use content to build trust, authority and credibility in your community, making you the obvious choice for potential patients.

See omnystudio.com/listener for privacy information.

To get the downloads and watch the full videos. Join the FREE Five Day Social Media Made Simple Challenge at https://www.socialmediamarketingforchiropractors.com/free5daychallenge

I'll review the demographics and key motivations of each of the 5 major social media platforms. Understanding why your potential patients are online will help you reach and engage with them.
Gain a clear understanding of which social media platform will be best for your chiropractic practice.
I'll share with you my 14-point Instagram and Facebook set-up checklist to make sure your accounts are set up right. If you want potential patients to find you and follow you, then you must get this right.
At the end of day 2, you'll know exactly what platform you should be on so that you can reach your ideal patients.

See omnystudio.com/listener for privacy information.

To get the downloads and watch the full videos. Join the FREE Five Day Social Media Made Simple Challenge at https://www.socialmediamarketingforchiropractors.com/free5daychallenge

Here’s what covered during the day 1 training.

I'll reveal to you the strategy behind the largest and fastest growing social media accounts in the world. You'll then be able to use this to grow your practice with effective social media marketing.
I'll teach you how to get a slice of the new commodity that's creating billion dollar businesses more rapidly than anytime in history.
You'll discover the 2 biggest mistakes that chiropractors make with their social media that completely squash their chance of social media success.
Not knowing (or ignoring) this strategy is why most chiropractors fail to attract patients from social media.

See omnystudio.com/listener for privacy information.

My guest on the show today has the highest patient retention of ANY chiropractor I’ve ever spoken to!

His name is Vismai Schonfelder, he was the year ahead of me at university, and to be honest, I never thought he’d even graduate (nor did many of our lecturers).

Vismai has gone on though to have one of the most successful and fascinating careers in chiropractic.

His retention strategies are as simple as they are effective.

If you're a chiropractor looking for ways to improve patient retention, you're in luck. In this episode, Vismai shares some of his proven strategies that have helped him and other chiropractors achieve mind-blowing retention.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

Links:

Book: Keep Your Clients

Website: https://www.thechiropractor.com.sg

Facebook: https://www.facebook.com/thechiropractorsg

Instagram: https://www.instagram.com/thechiropractorsingapore

Bio:

Chiropractor. Husband. father. Author of keep Your Clients chiropractic retention book.

See omnystudio.com/listener for privacy information.

In this episode, we're going to talk about how to add value for your patients. Now, I know what you're thinking: "doesn't everyone do that?"

The answer is a resounding "no." Too many chiropractors focus on themselves and their own needs instead of putting their patients first. But adding value is one of the best ways to create a loyal patient base and differentiate yourself from the competition.

So in this episode, we're going to look at four different ways you can add value for your customers. And believe me, it will make a big difference in your practice.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

There's a lot of pressure to be someone you're not on social media. But what if being yourself is the key to success?

Check out this episode to find out more.

It's easy to get caught up in trying to look perfect or portray a certain image, but that's not always authentic.

In fact, being yourself on social media is the key to success. When you’re genuine, potential patients are more likely to trust you and connect with you.

My guest on the show this week is Dr Monique Andrews ( Dr Mo as she’s affectionately known) and we share a fascinating conversation about the role that authenticity plays in social media, practice and life.

We discuss healing past trauma, accessing our authentic selves and leading more people both in and outside of our practices.

Dr Mo also blows my mind with some exciting developments in chiropractic science.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

Links:

Website: https://www.pranafound.org

https://www.drmoniqueandrews.com

Instagram: https://www.instagram.com/the_prana_foundation

Facebook Group: https://www.facebook.com/groups/thepranafoundation

Bio:

Dr Monique Andrews is a neuroscientist, chiropractor and international award-winning speaker who has been teaching about health, the mind-body continuum and its expression for the last 20 years. Affectionately known as ‘Dr. Mo’, she is adored by students and clients for her ability to make even the most difficult concepts accessible. Prior to becoming a chiropractor, Dr Mo was a research neuroscientist who published in the areas of psychoneuroimmunology and the neurobiology of stress and reward. She has spent the last 20 years studying with world-leading experts such as Sue Brown, reggie Gold, Gabor Mate, Peter Levine and Bessel Van der Kolk..

Dr Mo is co-founder of The Prana Foundation where she integrates western neuroscience with eastern spiritual practices to serve as a mentor and master teacher facilitating workshops, masterminds and transformative retreats around the world. Dr Mo’s mission is to ease the path for others - helping human beings transform through mentorship, education, community & love. Few people possess the expertise, presence and wisdom to make a meaningful impact on humanity. Dr. Mo is a rare gift.

See omnystudio.com/listener for privacy information.

Want to know how often you should post on social media for the best results? In this episode, I'm going to break it down for you and show you the best times to post as well.

Frustratingly there’s no one right answer to this questions. So, instead I’ll share my 3 level framework that will help to guide you and I’ll also show you how to get information that will help identify what might work for your patients.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

As video becomes more and more popular, it's important to understand the trends that will matter most to your business. In this episode, I explore six video trends that will be key for chiropractors in 2023.

If you're looking to stay ahead of the curve in the world of video and social media marketing marketing, then you don't want to miss this episode!

Thanks for all you do. Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

Today’s guest is Jessica Mercer, she’s known as the Chiropractic Content Creator and she knows what works … and what doesn’t … when it comes to writing content for chiropractors.

In this episode you’re going to learn how to create social media content that connects with your ideal patients on a deep and emotional level that ultimately inspires them to take action.

You’ll learn how often you should be posting and what types of content to post.

We talk about what photos you should be using and how you can be getting these FREE of charge.

This is a social media content creating masterclass for chiropractors!

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

Links:

https://jmercermarketing.com

Facebook: https://www.facebook.com/jmercermarketing

Instagram: https://www.instagram.com/jmercermarketing

Bio:

Growing up, you could find Jessica Mercer nose-deep in a Ripley’s Believe It or Not book, running science experiments with anything she could get her hands on and making presentations to teach everyone around her all the things she discovered. At the time, she had no idea that her love for learning and ability to translate complex concepts would become the cornerstone of her business. Now, Jessica uses her passion to help chiropractors communicate and connect with their current or potential patients to increase patient conversion and build a practice community. Jessica drives website traffic and content engagement for chiropractors by creating chiropractic content that goes far beyond sore backs and necks. Jessica’s done-for-you wellness focused blogs, newsletters, and social media content explain chiropractic care in a way that patients actually understand and relate to. As a mother to a brilliant toddler, Jessica understands the impact that chiropractic care has on development and wellness of children and her own brain is fueled by her routine chiropractic adjustments. When Jessica isn’t lost in a science journal, you’ll find her playing outside with her daughter or planning her next adventure with her husband.

See omnystudio.com/listener for privacy information.

There’s a lot I cover in today’s episode. Here’s a sneak peak

I’ll share my thoughts on the economy right now.
why I don’t believe in destiny and what I believe instead
the need to be constantly developing and expanding your self identity
are you a thermometer or a thermostat.
and the importance of being a creator NOT a consumer.

I’ll also share some new beliefs that I think might helpful if you’re wanting growth.

Enjoy the episode.

Thanks for all you do. Keep savings lives.

Angus

See omnystudio.com/listener for privacy information.

Over the 25 years I was in practice, there were only a few key things that I did to help to really grow my practice.

One of them was being regularly featured on television, radio and newspaper (all for free). The implied endorsement that comes from this type of media drove a steady flow of super high-quality new patients my way.

My guest on the podcast this week is Mickie Kennedy and he’s an expert at helping small businesses increase their visibility and credibility by getting free exposure in local media outlets.

Mickie shows you how to use press releases to drive a steady flow of new patients to your practice.

Here’s what we cover:

What is a press release?
The ingredients of an effective press release.
How to come up with topics for your press releases.
and how to reach out to local media outlets.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Link:

Website: https://www.ereleases.com

Linkedin: https://www.linkedin.com/in/publicity

Twitter: https://twitter.com/ereleases

Facebook: https://www.facebook.com/ereleases.press.release.distribution

Bio:

Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses increase their visibility and credibility and he’s here today to share some valuable insights.

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 22 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help — and eReleases was born.

Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.

Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights with a group of fellow misfits in Brunswick, Maryland.

See omnystudio.com/listener for privacy information.

In this episode, I’ll take you step by step through a 90-day social media plan. I’ll show you how often to post, what to post and I’ll share what equipment and technology you’ll need.

If you’ve ever felt overwhelmed by social media, then this is the episode for you, my friend.

Enjoy.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

The end social media frustration.

Let me ask you a question (4 questions actually)

do you struggle to come up with social media content?
do you find it difficult to create a consistent posting schedule?
are you overwhelmed with the time it takes to manage social media?
and are you failing to get tangible results from your social media?

If you answered YES to any of these questions, then today’s episode is for you.

My guest is Russell Pearson. He’s known as the brand design guy and when he’s not blacksmithing (yep you read that right), you’ll find him helping businesses get more customers.

For over 25 years, Russel has been working with passionate yet frustrated business people to transform the way they grow their organisations.

Today, Russell and I talk about his four step process that helps businesses transform their social media.

Listen now.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

Links:

Website: https://russellpearson.com

Linkedin: https://www.linkedin.com/in/russell-pearson

Twitter: https://twitter.com/russell_pearson

Facebook: https://www.facebook.com/russellpearsonspeaker

YouTube: Russell Pearson

Bio:

Russell Pearson has been called the Brand Design Guy, the Business
Blacksmith and a Competitive Business Strategist. When it’s time to shake
things up, they call him direct.

Russell’s fun and engaging style has impacted thousands of business people
around the world. He brings decades of experience and practical application to
every discussion. Powerful observations, captivating storytelling and a strong
grasp of online technology enable Russell to connect audiences with the future
of business.

With a catalogue of clients, including TOYOTA, Fulton Hogan, CPA Australia,
Santa Fe, Wridgways and Ticketmaster, Russell has worked behind the scenes
of amazing brands for over two decades. These connections allow him to bring
massive value to business audiences.

Russell is an award winning founder of the Crimson Fox Creative Studios and
the Past National President of Professional Speakers Australia. In addition
to his professional career, Russell is also co-founder of the Awesome Show
Leadership podcast, the Marketing Report podcast and is a father of three
feisty children that continue to challenge his passion to learn more every day.

See omnystudio.com/listener for privacy information.

In today’s episode I’ll share with you why being prepared to feel disappointment will help you live a more fulfilling life.

Despite what you’ve been told, negative emotions are not the enemy. In fact, when you understand them, they can be the missing ingredient that can help to catapult you towards your goals.

Enjoy the episode.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

I spent 15 years really struggling to find my life’s purpose.

I knew it was important, but, I was never able to get clarity around what my heart (soul) was calling off me.

6 years ago, I had a breakthrough and in todays episode I’ll share that breakthrough with you.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In today’s episode I’m sharing a 6 part process that will help you win at the game of social media.

This episode is packed with actionable

And highly tactical information.

Here’s an overview of what I cover

[ ] Why you need to begin with a commitment to delivering value (this doesn’t mean fancy equipment).
[ ] I’ll share the goal of content creation and how to make sure you get seen.
[ ] The importance of social media cadence and how it builds trust.
[ ] I’ll introduce you to the key analytics you need to be measuring
[ ] And lots lots more.

Enjoy the episode.

Thanks for all you do, keep saving lives.

Angus.

See omnystudio.com/listener for privacy information.

There’s no better new patients than referred new patients. Walking into the consultation room with the confidence that the patient has already begun on the journey to knowing you, liking you and trusting you is a welcome relief.

The challenge, however, with referrals is unpredictability!

Well…my guest on the Marketing Your Practice Podcast is here to solve that problem for you. Craig Foot is the founder and coach with Chiropractic Flight School and he’s an expert in the field of building a referral-driven practice.

Craig shares the 2 essential ingredients of stimulating referrals. We talk about the importance of actioning the referral opportunity immediately and Craig will walk you through how he involves his C.A is the process.

When it comes to generating referrals, Craig is a master.

Enjoy the episode.

Thanks for all you do, keep saving lives

Angus

Links:

Art of Inspiring Referrals Workshop Melbourne

August 20

information and register at:

www.chiropracticflightschool.com.au/events

Bio

Dr. Craig Foote is a chiropractor of over 24 years practice and lives in Perth Western Australia. He is a co-founder of the Nervana Chiropractic Group and has a high-volume family practice, frequently attracting patients from up to 500 miles away. He has run multiple practices, trained successful teams, and been awarded for service to his city.

Craig is the immediate Past-President of the Australian Spinal Research Foundation and served on the board for 9 years. During his service he helped direct more than $800,000 into chiropractic research.

Craig is founder and coach with Chiropractic Flight School, he has over 15 years’ experience coaching and is a frequent guest lecturer at the New Zealand College. He received the award for “Preserving the Sacred Trust” from the In8 Summit in 2021.

He is a sought-after and highly entertaining presenter and has been chiropractor and trusted health advisor to the famous children’s entertainment group “The Wiggles” for over 22 years.

See omnystudio.com/listener for privacy information.

Here we go again. It seems that the “media” needs more attention and the best way to get it is by spreading more stories about DOOM and GLOOM.

Rising inflation, fuel prices, interest rates skyrocketing and talks of imminent recession are enough to make the most optimistic among us a little nervous.

The media has a saying…if it bleeds, it leads. What this means is that nothing attracts the attention of readers and viewers like BAD NEWS.

In today’s episode of The Marketing Your Practice Podcast I want to share how Tony Robbins has helped me to navigate difficult times like these.

Tony teaches that there are 3 decisions that we make every day that control the direction of our entire life.

I’ll share with you what these decisions are and how you can restore control of your life rather than allowing yourself to be subconsciously manipulated by the media.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In today’s episode Tony shares the 3 step process that has allowed him to constantly stay ahead in the social media game.

Here’s what we covered in this content rich conversion You’ll learn the best way to come up with trending content. How often you should post and on what platforms. The key metrics to measure and what questions you should be asking your new patients to find out how they really heard about your practice. The biggest mistakes that chiropractors make with their communication that confuses the community and turns them away.

And heaps heaps more.

Enjoy the episode.

Thanks for all you do. Keep saving lives.

Angus

Links:

Website: www.premierwellnesschiro.com

Facebook: Premier.Wellness.Chiropractic

Join our Facebook Group: Pediatric Chiropractic Today

Instagram: drt.pxkidchiro

Bio:

Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic.

Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well.

Tony’s amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports.

See omnystudio.com/listener for privacy information.

In today’s episode I’m going to show you how to make more money.

In order to do this, you need to first understand what money is, you’ll need to uncover what your beliefs are about money and then you’ll need to see if they’re aligned. I’ll help you to do that.

There are few topics that have the depth of emotion linked to them, like money.

In this episode I’ll remove that emotion and share with you a simple plan to increase the amount of money you make.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

What does your office design, decor and layout say about you and the quality of services that you offer?

Sadly, many chiropractors' offices are outdated, run down and poorly maintained and they wonder why patients don’t follow through with care.

Think about it for a moment. Would you trust someone to maintain your spine if they couldn’t even maintain their practice?

Probably not.

In today's episode I’m talking to interior designer Carolyn Boldt about how you can use design to improve patient flow, attract new patients and save you time and money.

Carolyn and her husband Scott are the only architectural, interior, construction and consulting firm that specialises in helping chiropractors with the design and layout of their offices.

Carolyn shares the impact that light, colour, sound, artwork and more have on the profitability of our practices.

This episode is a must listen.

After you’ve finished this episode be sure to head over to https://www.chiropracticofficedesign.com/adio and be sure to download the great resources that Carolyn and her team have put together for marketing your practice listeners.

Also have a look at the amazing portfolio of the work they’ve done. These offices are nothing short of stunning.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

Links

https://www.facebook.com/CrossFields/

https://www.instagram.com/crossfields_chiro_design/

Head on over to https://www.chiropracticofficedesign.com/adio to receive your megabundle offer: 15 of Our Most Popular Floorplans Five Phase Checklist for a Start-up Office Five Point Designer Checklist to Evaluate Your Current Office Image Five Biggest Mistakes Chiropractors Make When Opening and Office – E-Booklet

Bio

Thirty years ago, Carolyn was faced with a hard decision: doctors wanted to remove her daughter's tonsils, but she was hesitant to have her two-year-old daughter undergo surgery at such a young age. Today, thanks to chiropractic care, Carolyn’s daughter still has her tonsils. The impact of that care on her daughter’s life would make Carolyn a lifelong advocate of holistic healthcare.

In 2004, Carolyn and her husband co-founded CrossFields as a design-build firm in Atlanta, and in 2011 they changed their focus to improving the public’s perception of alternative medicine, and highlighting the power of holistic healthcare. CrossFields has helped hundreds of practitioners across the country expand their practices and reach higher levels of success by maximizing space, attracting and retaining patients, and saving money.

See omnystudio.com/listener for privacy information.

In today’s episode I share 5 reasons why your C.A is perfectly positioned to manage all of your social media marketing.

I then layout the exact step by step plan that I go through to train my C.A’s to manage our social media marketing (you should copy this!) 😂

If you like the idea of having your C.A run your social media but don’t have the time or desire to train them, then I can help.

Starting from July 11th, I'm going to be teaching 20 C.A's how to implement a world class social media marketing strategy for their chiropractic practice.

If you would like me to train your C.A so you can have your own inhouse Social Media rock star, then go to www.anguspyke.com/ca to find out more.

I'm only offering 20 spots and almost half of them are gone already.

If you want to be part of it, don't wait, head to www.anguspyke.com/ca and check out what’s involved.

Angus

P.S Imagine for a moment, Angus, that you had your own in house Social Media Manager. One who truly understands your business, mission and purpose. One who brought in new patients and helped to position your practice as the go to place in your community. All this in less than 2 hours a week. Sound too good to be true? I used to think so too. Head over to www.anguspyke.com/ca and I’ll show you how to make this dream a reality.

Links

Find out more about Social Media for C.A’s

www.anguspyke.com/ca

See omnystudio.com/listener for privacy information.

Ten years ago, my good friend and mentor Dr Russ Rosen introduced me to the work of Byron Katie and her “4 questions”.

He helped me work through the challenges I was having in practice by asking me 4 questions Is it true? Can I absolutely know it’s true? How do you react, what happens, when you believe that thought? Who would you be without that thought?

To say that these questions changed my life would be an understatement.

In today’s episode I’ll share with you how I used these questions recently to help me get over a disagreement with Lauren (my wife) and how I used them to help a chiropractor get more clarity around her patient communication.

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

In today’s episode I am going to teach you a 4 step process that will change the way you think about goal setting and drastically improve the results you get with goal setting.

There’s a simple, yet profound mistake that most chiropractors make when setting goals and this ultimately ends up with them HATING goal setting. I’ll show you what this mistake is then I’ll show you how to fall back in love with goal setting.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

After the success of Ep257, we’re back with another instalment in the new practice series. This time, with a friend of the show, Tony Ebel.

I asked Tony how he would build a practice from scratch in a community where no one knew him and he only had $20K to invest.

Tony shared the exact strategy he would use to attract new patients, what he would spend his money on and when he would hire his first staff member.

After knocking it out of the park, I threw another “curly” question at him. This time, imagine that you had to start a practice on the other side of the country, you were never allowed to visit in person and you couldn’t deliver any of the services. What would you do and how would you make this a success?

This is where Tony excelled and his answers were dripping with wisdom.

Tony explained how we would hire staff, what he would look for in associate chiropractors (this surprised me) and how he would accelerate the growth of his team members. Brilliant!

If you’re considering buying a second practice or wanting to start one from scratch, then stop what you’re doing and listen to this episode NOW!

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

Links:

Website: www.premierwellnesschiro.com

Facebook: Premier.Wellness.Chiropractic

Join our Facebook Group: Pediatric Chiropractic Today

Instagram: drt.pxkidchiro

Bio:

Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic.

Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well.

Tony’s amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports.

See omnystudio.com/listener for privacy information.

Let me start with this. Social Media can be a fabulous tool at helping chiropractors build authority, expertise and attract in new business. But, like any tool, the results depend on the user.

In today’s episode you’ll discover 9 bad habits that could be potentially be a road block to your social media success.

If you’re ready to reach more peeps, increase your impact and improve practice profitability then you need to listen to this episode. It’s super actionable, ready for you to implement today and start seeing results tomorrow.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

It’s book review time again and this month we’re discussing The Art of Insubordination (how to dissent and defy effectively) by Todd Kashdan Ph.D

This book is PERFECT for Chiropractors who are on a mission to change the world (or just their communities).

As most chiropractors have experienced, getting people to change their habits and belief systems is NOT easy. This book provides a roadmap to make that journey easier and more effective..

The author shares “the five essential principles rebels can use to maximise the persuasive potential of their message”. I loved these!

The Art of Insubordination is the essential guide for anyone seeking to be heard, make change, and rebel against an unhealthy status quo.

Click here to check out this episode.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In today’s episode we’re doing a deep dive into Instagram. I’ll be sharing with you what’s new in 2022 , I’ll walk you step by step through the platform and I’ll teach you the best practices when it comes to using Instagram to attract patients into your practice.

A lot has changed with Instagram in the last 2 years and if you’re not update with this evolving platform you’re leaving potential patients on the “table”.

Check out the episode now to learn how to use Instagram to reach more people in your community.

Enjoy the show.

Thanks for all you do.

Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In today’s episode I’m talking about beliefs. I’ll share with you why beliefs are so important and I’ll share with you 2 things you can do to believe new things.

It was Socrates that said…”an unexamined life is not worth living.”

And when it comes to examining your life, the very best place to begin examining is your beliefs.

Beliefs can be sneaky though. The most important and impactful beliefs are so hidden that we’re not even aware of how they’re impacting our lives.

Even worse…we often end up thinking our beliefs are true.

If you want to up level your income, impact and enjoyment, then making sure your beliefs are aligned with where you want to go is foundational to your success.

Enjoy the show.

Thanks for all you do.

Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Let me get straight to the point, today’s episode of The Marketing Your Practice Podcast is for chiropractors who want to grow their practice. In particular, it’s for all of you who would like to double their practice in the next 6 months.

I’ll share with you a simple 4-step framework that will help you stand out from the noise, find out where your ideal patients and guide you through becoming a person of value that ultimately ends up with new patients calling your practice.

Enjoy the episode.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Imagine that you had to start a practice from scratch in a community where no one knew you and you only had $20K to invest?

What would you do?

Where would you invest your money? How would you attract new patients and when would you employ your first team members?

These are the exact questions that I asked Dr Stephen Franson (aka the systems guy) in today's episode and to say he knocked it out of the park is an understatement!

To be honest, Stephen’s answers surprised, especially when he started talking about when he’d employ his first staff member. I’d love to know your thoughts.

Today’s episode is jam-packed with practical, tactical and ready to implement strategies for the new and established chiropractor.

Stephen’s shares some business and decision making frameworks that have the ability to accelerate your growth and sky rocket your income.

Stephen is the founder of The Remarkable Practice, an innovative coaching and consulting company that helps DC’s create a remarkable practice as part of a remarkable life.

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

Links:

Website:

https://theremarkablepractice.com

Download Stephens Book www.theremarkablepractice.com/ebook-angus

Register for the Sydney Conversion, Retention Immersion Event June 10-11th https://theremarkablepractice.com/aus-conv-ret-immersion/

Bio:

Dr. Stephen Franson is a true champion of the Chiropractic Wellness Lifestyle who packs deep experience from over twenty years of clinical practice.

Known as “The Systems Guy”, Franson is the founder of The Remarkable Practice, an innovative coaching and consulting company that helps DC’s create a remarkable practice as part of a remarkable life.

Stephen is also Co-Founder of Chiro Match Makers, a specialized placement service that matches the right chiropractor with the right opportunity.

A sought-after international speaker, author and teacher of Chiropractic Business Success; Franson was listed as one of the Top 25 Most Influential Chiropractors in 2017. You can read his best-selling book, The Remarkable Practice: The Definitive Guide to Creating a Successful Chiropractic Practice.

Franson graduated from the University of Vermont (91) and Life Chiropractic College (96) and opened Franson Family Chiropractic (97) which became one of the largest wellness clinics in the world.

Stephen lives a Remarkable Life in New Hampshire with his wife Camilla (DC) and their two children, Sam and Emma Grace. You can usually find them on the beach, enjoying their family favorite past-time: surfing the frigid waters of New England all year round.

See omnystudio.com/listener for privacy information.

Would you like to learn a communication technique that increases the chance that your message will be remembered by a factor of 20?

What if I told you this same communication technique was also a powerful tool for initiating behaviour change and building strong communities?

Sound too good to be true?

Well…the good news is it’s not!

I’m talking about telling stories and in today's episode I’ll share with you the three types of stories that you should be telling in your marketing and patient communication and I’ll even give you some examples of the stories I told every week in my practice.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

What is branding and why is it important to your practice?

When I say important, I don’t just mean visually important.

In fact, the visual component that so many of us associate with branding, like the logo, colours and typeface, is only a small component of branding.

Branding, when done right, attracts the right kind of high quality patients, helps you share your message wider and deeper, increases your impact across the community and puts money in your bank account.

In today's episode I'm talking with Justin Faulker. He's a graphic designer and branding expert and LOVES helping chiropractors share their message and grow their practices.

Your brand is what people say about your practice when you're not around. The good news is, there are specific strategies that you can implement to help to guide that conversation and in today's episode, Justin explains exactly how.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

Links:

Website: https://www.theshapingbay.com

Facebook: https://www.facebook.com/theshapingbay.design

Instagram: https://www.instagram.com/theshapingbay.design

Bio:

Justin spent years working on a range of global brand projects; building a financial centre's presence on a global market, for Lawyers in the Bahamas, Trusts funds in Geneva, and local governments. The work was technically fulfilling, but I found myself disconnected from the client type.

In 2014, Justin opened The Shaping Bay, providing corporate-level branding for small businesses. Taking a step in the opposite direction from the corporate world he had been working in.

In early 20's, Justin got sick whilst travelling and surfing in Indonesia. Like many people's health stories, on returning home, the symptoms didn't go away.

Justin had started reading a lot into diet and lifestyle and began following a paleo style diet which got me instant results. He then started working with a brilliant Naturopath and seeing my cousin, Tom Faulkner for Chiropractic adjustments. Within a few months of treatment, he felt better than I had ever known and finally in control of my health again.

Over the last 10+ years, Justin's health journey inspired his interest in functional healthcare and human vitality, and has inspired his partner Mara to study Naturopathy. Mara and Justin love reading and implementing diet, lifestyle, spirituality, fitness and health hacks into our daily life. Striving to live the most natural, human lifestyle we can.

See omnystudio.com/listener for privacy information.

In today’s episode we’re going to be talking about the importance of being different and how being different and NOT BETTER will help you grow your practice, your impact and your income too!

As a world, we’ve become obsessed with better and many of us have wrongly bought into the idea that the path to helping us stand out from all the noise is by being better than our competitors.

As you’ll learn, the fastest growing companies of today are better than their competitors. They’re DIFFERENT.

In today's episode you discover exactly why being different is so powerful and I’ll share my system for helping to identify how your practice is different, so you can start standing out from all the noise right now!

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

COVID has forced many chiropractors to look at their business models and investigate ways they can diversify their practices, decrease their overheads and find additional sources of revenue.

As a result of this, I’ve been getting a lot of requests from listeners wanting to know more about how they could supplement or completely replace their income with a virtual practice.

My guest on the show today is an expert at that. Her name is Libby Rothschild. She’s the CEO of Dietician Boss and she helps her clients grow both virtual and traditional practices.

In today's episode we talked about the strategies that a chiropractor could use to start building an income in as little as a day a week. We talk about coaching and business delivery models, content creation and the importance of making sure you start with the right niche.

Libby is brilliant, she drops a whole bunch of wisdom in this episode and if you’ve ever wondered about what it takes to add an online component to your business, then you’ll love today's episode.

Enjoy the show, thanks for all you do. Keep saving lives.

Links:

Website: https://www.dietitianboss.com

Facebook: https://www.facebook.com/DietitianBoss

Instagram: https://www.instagram.com/DietitianBoss

Bio:

Libby Rothschild is the founder and CEO of Dietitian Boss™, a sales& marketing expert, and a business coach. Libby grew her company Dietitian Boss™️ from a side business into a full time 7 figure company within 16 months of operation, while still holding her 9-5 clinical dietician job. She has been featured in major publications, spoken at universities around the world, and continues to educate and share her passion for helping others grow their online businesses

Libby Rothschild shows coaches, consultants, and entrepreneurs how to attract clients online without ads or a website. As a former clinical dietitian, Libby transformed from making 55k a year in a window less clinical office to building a million-dollar company. Within her first 3years of business Libby grew a 7 figure company without using paid ads or SEO.As the founder of Dietitian Boss™ Libby has trademarked the dietitian boss method- a 5 step process that has supported business growth for over 1000 registered dietitians and student nutrition professionals. She has been featured in major publications like Business Insider and Forbes. Libby has spoken at universities around the world about starting and growing an online business.

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It’s book review time again folks!

In today’s episode, Martin and Tony are back with me and we discuss our key take aways from The Gap and The Gain by Dan Sullivan and Dr Benjamin Hardy.

This book's major premise is that we are unhappy, unfulfilled and unsuccessful in life because of the way that we measure progress.

According to the authors..."We all have an "ideal", a moving target that is always out of reach. When we measure ourselves against that ideal, we're in "the gap". However, when we measure ourselves against our previous selves, we're in "the gain"."

This book is simple in nature but profound in its reach and I believe it delivers on its promise to be “the high achiever's guide to happiness, confidence, and success.”

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

This episode is a masterclass in what it takes to be a great student, communicator, leader and marketer. My guest on the show today is Dr Matt Hill.

Matt has been working with Tony Ebel for the past 6 years and Tony told me leading up to this interview that on many days Matt is his favourite person in the world.

In this episode we talk about what it takes to form strong and lasting relationships between a principle and an associate.

We talk about the importance of listening in communication and Matt shares the marketing strategy that’s helping them to reach more families right now.

Links:

Website: www.thepediatricexperience.com

https://pxdocs.com

Instagram: https://www.instagram.com/drmatt_px

Bio:

Dr Matt and his wife Crystal just celebrated 14 years of marriage and with 4 boys between the ages of 3 and 12 life is busy, loud and fun! Originally from the great state of Arizona, Dr Matt found his calling into Chiropractic after his son, Micah, was born with Agenesis of the Corpus Callosum. After 6 months of struggle and going to specialist after specialist, Matt and Crystal found a pediatric chiropractor who changed their life and Micah’s long term health trajectory!

3 years later Dr Matt made a bold decision and left a position in the corporate world to attend Chiropractic school at Palmer in Davenport, Iowa.

Getting into Chiropractic for the pediatric and special needs population specifically, made Dr Matt’s decision on where and how to practice simple. He has practiced for the last 5+ year in Crystal Lake, IL at PWC Chiropractic with a team specifically focused on helping the toughest pediatric cases not only locally, but helping families that travel to for care from across the US.

In 2020, Dr Matt joined Dr Tony Ebel, who he practices alongside, as a lead clinical guide for The Pediatric Experience. A training community with the sole purpose of training and equipping 1000’s of certain, skilled and wildly impactful Pediatric, Prenatal and Family Chiropractors and teams.

See omnystudio.com/listener for privacy information.

In today’s episode I’m sharing with you how to get what you really want!

I’ve been doing some 1:1 coaching over the past 6 months and I LOVE it. I love it because it’s given me an opportunity to help many wonderful chiropractors see their minds, to see what’s holding them back and identify what they really need to get them to the practice of their dreams.

The solution (at first), is often not what chiropractors think they need.

Enjoy the episode.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Today's episode of the Marketing Your Practice podcast has the potential to revolutionise your practice and change your relationship with Chiropractic.

I know that's a big statement, but hang with me.

What’s the number one factor that determines whether a chiropractor will have success in practice?

I get asked this question all the time and my answer is simple…CERTAINTY!

A rock solid certainty in what you do and the value that it delivers to your patients and the wider community will make up for just about every other short coming in practice.

For many chiropractors though, the journey towards developing certainty is akin to Frodo’s journey in Lord Of The Rings… it’s full of dragons, failure and unclimbable mountains.

The good news is, it doesn’t have to be that way.

Martin Harvey is back on the podcast this week and he shares a brilliant framework that helps chiropractors navigate through this journey in a predictable manner.

Following Martin's process will improve your certainty in chiropractic and in what you do!

Enjoy the show.

Thanks for all you do. Keep saving lives

Links:

Website: https://insideoutpractices.com

The Certainty Workshop 2.0

Bio:

Dr Martin Harvey is inspired by the potential that chiropractic care has to transform the health of our communities. He is the immediate Past President of the Australian Spinal Research Foundation, is a sought after speaker and leads a multi-doctor family practice in Melbourne, Australia. Martin was awarded the Chiropractors Association of Australia (Vic) “Chiropractor of the Year” Award for 2012, Parker Seminars “2010 International Chiropractor of the Year”, and was honored as an inaugural Member of the Australasian College of Chiropractors.

See omnystudio.com/listener for privacy information.

Today's episode of the Marketing Your Practice Podcast is a ripper!

My guest is Dr Scherina Alli and I asked Scherina on to the show because she’s knocking it out of the park with her branding and social media marketing.

A quick look at her website and instagram and it’s immediately obvious that Scherina is different.

However, instead of hiding her differences (like many of us do), she celebrates them and that is what makes her stand out.

Shouting out to the world and telling them what makes you different can be scary and instead of doing this, many chiropractors end up just copying what they see other chiropractors doing.

Sadly, this strategy rarely works, because it’s missing one of the vital ingredients of a successful social media strategy and that is, authenticity!

In today’s episode, I spoke with Scherina about how to bring more authenticity into your marketing.

Enjoy the show.

Thanks for all you do. Keep saving lives

Links: Business Website

https://www.integratewellnesscenter.com/ Social media links

https://m.facebook.com/IntegrateWellnessCenter/

https://www.instagram.com/iwcfamchiropractic/?hl=en

https://m.youtube.com/channel/UC5wKSI2hnVXEOJfd5i-xikA

Bio:

Dr. Scherina is originally from Burnsville, MN and relocated to Florida in 2005 where she completed her first Bachelor’s degree in Interdisciplinary Studies with a focus in Microbiology and Molecular Biology. Her second Bachelor’s degree was completed in pre-clinical Health Sciences, both obtained at the University of Central Florida.

Dr. Scherina graduated from Palmer College of Chiropractic in December of 2016 where she has completed her advanced training in practice member focused care and diagnosis. Throughout her studies, Dr. Scherina focused not only on the physical presentation and pains her practice members were experiencing but also the physical and emotional stresses. Before attending Chiropractic College, Dr. Scherina served as a Somato-Respiratory Integration practitioner which quickly became her passion within this field. She went on to become certified in Network Spinal Analysis throughout her time in college and still continues to learn and grow from this dynamic technique and approach to care which she is committed to sharing with her community.

See omnystudio.com/listener for privacy information.

In today’s episode, I’m going to be talking about how you can be more valuable to your patients and community.

The more valuable your practice is, the more irresistible it is. Simple!

If you’re having a tough time in practice right now, then what that tells me is that your community doesn’t see you as valuable…that might be tough to hear, but the good news is that it’s SOLVABLE.

Firstly, value is comprised of 3 key elements and they are quality, price and convenience.

[important] There is no hierarchy in these key elements, there are billion dollar businesses in each of these categories and you could have an incredibly successful practice by going deep into any one of them.

Typically, where you’ll run into trouble, is by trying to focus on all three.

Success in your practice will come from you going deep on one.

Check out today’s episode and I’ll explain more.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In today’s episode, I’m going to take you through a process that will transform you into a video-making machine.

Yep…after today's episode, you’ll be making more videos with less effort!

Here’s what I cover: Why it’s ESSENTIAL that you develop an efficient video strategy. The 3 skills to master for efficient video marketing Review of technology

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

One of the biggest challenges that chiropractors have with marketing is that they don’t want to talk about symptoms.

I totally understand this and I used to feel the same way!

For 25 years, I’ve been a vitalistic family wellness-based chiropractor. As my years have progressed, I’ve developed a new understanding of where “symptoms” fit into chiropractic and how I communicate with my patients without having to “bait and switch”.

But the fact remains…marketing wellness is difficult.

Here’s what we’re going to chat about in today’s episode. Why selling wellness and prevention is difficult, expensive and often results in failure. I’ll share with you how to market in a way that is easier, more effective and not manipulative or a bait and switch. We’ll talk about the one thing that you’ll need to have if your marketing is going to be a "knock it out of the park" success. And I’ll show you why your products and services aren’t as important as you might think.

I hope you enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

If you’re lacking passion, connection or purpose in your practice (or life) then today’s episode is for you.

20 years ago I came across a chiropractor called Stu Bittman and he changed my life as a chiropractor. He embodied what it was like to live and practice chiropractic with HEART.

His calm and soothing voice emanated love, certainty and a presence that I have aspired to emulate ever since.

Today, he’s my guest on the podcast. Stu and I talked about most important ingredient that’s allowed him to have a tremendous career in chiropractic.

Stu shares stories of the old days and gives his thoughts on why chiropractors don’t see the miracles that they used to.

This conversations was a real privilege for me and I hope you enjoy it too.

Thanks for all you do, keep saving lives.

Angus

Links:

Podcast: https://stewonthis.buzzsprout.com

Website: www.bittmanbliss.com

Facebook: https://www.facebook.com/stew.bittman

Instagram: https://www.instagram.com/bittmanbliss/

Bio:

Stew and Hillary Bittman are published authors, international public speakers and workshop leaders, healers, coaches, spiritual leaders and peaceful warriors. Coming from an eclectic and extensive background of healing and spiritual traditions, they have inspired people all over the world with their practical message of hope and healing.

For almost 30 years, The Bittmans have lived their mission: to awaken the awareness of oneness between the spiritual and the physical.

They operated Safe Haven Chiropractic, a healing center based on donations only, for 23 years. Thousands of individuals and families were given the opportunity to embrace their gifts, pursue their dreams and find the peace and wholeness that reside within all of us.

Stew and Hillary travel the world teaching the principles of life and have participated in 6 chiropractic missions in Central America, bringing those principles to manifestation for literally hundreds of thousands of people.

The Bittmans are ordained Interfaith Ministers, and were the spiritual leaders of Unity at the Lake, a positive, trans-denominational, spiritual community in South Lake Tahoe, CA. They recently retired after 12 years in that ministry, and are eager to continue to carry their mission forward in new and exciting ways.

See omnystudio.com/listener for privacy information.

I used to have a really hard time making decisions.

I often felt paralysed and frequently obsessed over not wanting to make the wrong decision.

This robbed me of an enormous amount of energy, time, joy and money.

A few years ago, I learnt a new way to approach decision making and it's changed my life...literally!

In today’s episode I'll share with you how to make important decisions and how to get more of what you want this year.

This episode will be particularly helpful for those of you who are feeling stuck in an area in your life or feel like you don’t know what to do next.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Tony Ebel is back again!! He’s my most interviewed guest and still has the most download episode of all time.

Not only is Tony a brilliant chiropractor but he also has one of the best business minds going around. If practice growth is what you’re looking for in 2022 then grab a pen and paper because this episode is one you’ll want to study.

In today’s episode we’re talking all about FAST GROWTH…yep, you’ll learn the same 3 step process that Tony used to create a 7 figure business in less than 12 months.

Let me be clear, this is not about working harder, being busier or grinding.

It is about good planning, being smart and strategic.

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

Links:

Website: www.premierwellnesschiro.com

Facebook: Premier.Wellness.Chiropractic

Instagram: drt.pxkidchiro

Bio:

Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic.

Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well.

Tony’s amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports.

See omnystudio.com/listener for privacy information.

Today’s episode is going to be super tactical.

I’m talking about how to make better videos so you can attract more patients.

I’ll share 11 super simple tips to help your videos look better and also show you how to add more substance, depth and meaning to your videos.

If you’re not using videos to reach new patients and if you’re not using video to continually engage with your existing patients, then now's the time to start and this is the episode to listen to!

Giddy up!

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Have you ever wanted to write a book?

I’m often surprised by how many chiropractors have a book “in them” that they want to share with the world.

Scott Vatcher is my guest on the podcast this week and he was one such person. Scott not only recently wrote a book but he’s also managed to get it to Amazon best seller status. Not bad, hey!

In today’s episode, Scott shares the process he went through to write his book and how he’s using the book to build authority, expertise and attract new patients. This is really cool.

Scott also shares a process that will help you write a book (or co-write at least) in record time. I love this strategy.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

Links:

www.drscottvatcher.com

Bio:

Canadian born, Scott is a well travelled international speaker and author, chiropractor, entrepreneur and part – time podcaster. He is married to his wife Maia and they have a lovely daughter, Aurora

In his spare time, Scott likes keeping fit himself through mountain biking, trail running and interval training. He has competed in numerous CrossFit competitions and triathlons.

Dr Vatcher currently still runs a very successful practice in the Gold Coast of Australia. His clients have included Motley Crue lead singer Vince Neil, country music star Adam Brand, actor and former European soccer star Vinnie Jones, and the Adelaide Crows AFL team.

Dr Scott Vatcher’s main focus now is to leverage his experience as a certified posture coach to empower his patients to improve themselves physically, mentally and even socially using the why, how and what of creating ideal posture patterns with his newly released amazon best seller book “Move it or lose it” and the courses and programs derived from it.

See omnystudio.com/listener for privacy information.

In today’s episode, I pull back the curtains to share with you the exact end of year review that I do.

Here’s why this is important. Many of you will be thinking about your goals for 2022, however, before doing that I’ve found it helpful to do a thorough review on the year that’s just past.

This review helps me to identity, what went right, what went wrong and directs me where to focus in the year ahead.

It means I set the right goals!

You can see the exact questions that I ask myself over on my website. https://www.anguspyke.com/239/

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

If you’re looking for easily actionable and effective strategies to explain chiropractic and better connect with your patients, then today's episode is for you. 

My guest today is Dr Don MacDonald.

Don and his wife Brandi are known around the world for helping to bring chiropractic communication and practice models into the 21st century.

In today's episode, Don shares what he’s learnt from setting up his brand new practice and why he thinks right now, in the middle of a pandemic, is the BEST time for you to be doing this.

Don shares how he uses posture, function and stress to communicate the chiropractic message and we have a chat about how the developing PolyVagal theories are helping to explain the chiropractic model.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

Links:

Website

www.thevitalityshift.com

www.drdonmacdonald.com

Social media links

https://www.facebook.com/thevitalityshift

https://www.instagram.com/drdonmacdonald/.

Bio:

Referred to as, “Dr. Don” by his patients, Dr. MacDonald loves chiropractic education and practice.

Dr. MacDonald graduated from Palmer College of Chiropractic in 1997, and has since been in active practice in Edmonton, Alberta, Canada.

He was the President of the Edmonton Chiropractic Society from 2004 until 2011. He co-authored ‘Tired of Being Sick and Tired’, co-created “Conversations with Dr. Michael Hall” to help Chiropractors increase their knowledge about the benefits of Chiropractic care and is author of the best-selling book “The Underdog Curse” available on Amazon.

Dr. Don and his wife Brandi MacDonald have a Chiropractic Seminar Series that have been providing Wellness-based continuing education to Chiropractors around the world since 2007 called True Concepts Seminars, the co-creator the Vitality Shift at www.thevitalityshift.com, and hosts the podcast “The Vitality Shift Podcast for Chiropractors” at www.drdonmacdonald.com .

See omnystudio.com/listener for privacy information.

In today’s episode I’ll take you through a 12 step scientific process that will help you grow your practice. The process that I’ll teach you is the same scientific process used in physics, chemistry and biology.

This process has stood the test of time because it gets results and removes the guess work.

I get it, growing your chiropractic practices can be daunting, there’s a lot of moving pieces and what worked yesterday often doesn’t work today.

It doesn't have to be that way though.

If you’d like to say goodbye to the confusion and overwhelm, then follow these 12 steps.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Strap yourself in friends…today’s episode is a BIG one.

For many of us, the idea of running a million dollar practice seems IMPOSSIBLE, but imagine doing it practicing just 20 hours a week.

Wild, right!

Well…that’s exactly what my guest, Nona Djavid, was able to do.

After transforming her life and practice, Nona has now gone on to help thousands of other entrepreneurs create their own part time million dollar businesses.

So, how does she do it?

Listen now and find out.

Thanks for all you do. Keep saving lives.

Angus

Links:

Website: www.nonadjavid.com

Instagram: @nonadjavid

Facebook: https://www.facebook.com/drnonadjavid

Bio:

Dr Nona Djavid has helped thousands of entrepreneurs create Part Time Million Dollar businesses. She is the creator of Part Time Million Dollar Mastermind. In her groundbreaking book eLIVate Your Life foreword by Michael Beckwith, she breaks down personal transformation into 7 pillars and she uses these pillars to transform businesses.

After immigrating to the US at the age of 16, being faced with not fitting in, being bullied, and poverty, she knew her only way out was a profitable business. At 17 she started her first tutoring business which continued to put her through school at UCBerkeley and her doctorate program. Multiple million dollar businesses later, she now helps thousands of entrepreneurs build million dollar businesses part time for ultimate freedom.

She has been featured in Forbes, Huffington Post, Orange Coast Magazine as a TOP Doctor, nominated as a Dynamic Women in Orange County, and featured on many media outlets. She has spoken on numerous stages around the world and is currently working on her Tedx talk.

See omnystudio.com/listener for privacy information.

Want to create a practice full of raving fans? Well, look no further than Apple.

Apple still remains the most valuable company in the world (not bad for a phone and computer company) and there’s lots we can learn from their dominance to apply directly to our chiropractic practices.

In today’s episode I’ll deconstruct 9 of Apple’s marketing strategies that will work perfectly to help you build your own community of raving fans.

Have a pen and paper ready, because this is an episode where you’ll want to take notes.

Thanks for all you do, keep saving lives

Angus

See omnystudio.com/listener for privacy information.

My guest on the show today has quickly become on of my favourite people of 2021. Her name is Carrie Marshall and she’s a certified master coach and instructor.

Her expertise is helping people take their goals from big dreams to their new realities.

In today’s episode we talk about where people go wrong with goal setting and how to set and achieve enormous goals.

This episode was loads of fun to record, I hope you enjoy it too!

Thanks for all you do, keep saving lives.

Angus

Links:

Website: https://driveyourthoughts.com

Facebook: driveyourthoughtscoaching

Instagram: driveyourthoughts

Bio:

Carrie Marshall is a certified master coach and instructor. For the past four years she has been helping people take their goals from big dreams to their new realities. Carrie specializes in coaching men and has a love of all things mindset. Since starting her coaching business her clients include CEO's, famous athletes, stay at home dads, and entrepreneurs. Carrie loves watching people believe new things about themselves, and get into action to create the life they have always wanted to live.

You can follow Carrie at drive_your_thoughts_coaching on IG and find her at www.driveyourthoughts.com

See omnystudio.com/listener for privacy information.

The results will surprise you.

We recently had an Instagram REEL go viral. It now has over 12million views. Crazy!

In today's episode of The Marketing Your Practice Podcast I'll share the ingredients of this video that I think helped it go viral. You’ll want to copy these.

And, I’ll share what it's meant for the growth of our followers and practice.  This will surprise you.

I also let you know how we get the team involved in marketing our chiropractic practice. This has been a game changer.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

I'm going to start with a bold statement…most chiropractors should NOT own their own practice.  Owning their practice costs them income, enjoyment and longevity in the workforce.

Here’s why I feel that way. Most docs chose chiropractic because they wanted to help people, very few tell me they also did it because they wanted to run a business.

While anyone can learn to run a business, the truth is, very few people do it well.

On the show today, I chat with Craig McLean about what’s wrong with the chiropractic business model and how our outdated employment structures are costing chiropractors thousands of dollars and ruining practice reputations around the globe.

Craig has been a chiropractor for 25 years, 20 of those practicing in London, UK. Driven by his desire to help more people than he could reach with just one set of hands, he founded chiro London, a group of now 6 clinics with 20 chiropractors on board.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

What’s the difference between price and value?

Understanding the difference between value and price is the foundation for you making a lot of money and having a very busy and fulfilling practice.

Price is the objective, concrete dollar that is assigned to an item, i.e the price of an adjustment is $75.

Value, however, is a measure of the benefit provided by a good or service to an economic agent, in our case the patient.Here’s the key distinction... People buy and continue to buy when they think the value is greater than the price.

In todays episdoe I’ll share framework I recently learnt that simplifies how to massively increase value. This will blow your mind.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

I’m thinking about upgrading my iPhone at the moment. My excuse is that the camera will take better photos of Sonny…LOL

I’ve spent the last couple of days watching Youtube clips and reading reviews on different forums from people who have tested the camera.

The results of these reviews have been pivotal in guiding my choice (I’m buying it!).

Your patients do exactly the same thing before coming to see you.

They read reviews, check out your social networks, ask their friends and visit your website.

This kind of research was coined the “zero moment of truth” (ZMOT) from a Google exec about 10 years ago.

On the podcast this week I’ve got ZMOT expert Paul Mackiewicz.

Paul and I talk about the evolution of marketing and the key considerations that chiropractors need to make to win the ZMOT battle.

Here’s a sneak peak at what we cover:

the importance of voice search
best tips for google my business
how to maximise your website
social media growth strategies
and what to look for in a digital agency

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

Links:

Email: Paul@Hashtag-Smart.com

Web: zmotexpert.com

Ph 716)861-6982

LinkdIn in: ZmotExpert

Twitter @HshtgSmart

FaceBook: HashtagSmartMarketing

Instagram @HashtagSmartMarketing

Bio:

Paul Mackiewicz is an Army Veteran and experienced marketing professional. He opened his digital marketing agency to provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he learned in the military. Paul truly enjoys offering up actionable tips that can be put into place right away to help small businesses grow. He specializes in helping medical professionals, lawyers/ attorneys, accountants and others within the professional services space get their digital marketing efforts off the ground.

Before starting his company, Paul served in an executive role at two different INC 5000 fastest growing companies in the digital marketing industry. He was once a Golf Professional and small business owner, fueling his passion for fellow entrepreneurs and the struggles they face marketing their businesses today.

See omnystudio.com/listener for privacy information.

How are you feeling at the moment? Really…how are you feeling?

Let me give you a moment to check in with yourself. Take a deep breath. How are you feeling?

The answer to that question is dependent on one thing and it’s probably not what you think…and in today's episode I’ll explain more.

Understanding why you feel the way you do will bring you enormous power and freedom.

The distinction I share in today’s episode, when you grasp it, could be one of the most important concepts you ever get for your emotional, physical and business health.

This distinction is literally worth a million dollars to you.

Listen now.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Recently, I’ve found myself asking… “what’s the point?”

It seems like the walls of society are breaking down. The increases in hatred and judgment coupled with the decreases in freedom and love, have, at times, brought me to tears.

If you’ve felt the same way, then please listen to this week’s episode of the Marketing your practice podcast.

On the show this week is a good friend and author, Marcus Pearce. Marcus has just finished writing a stunning new book, it’s titled Your Exceptional Life.

In today’s show we talk about the importance that purpose and spirituality play in helping to navigate us through these increasingly challenging times.

I’ll share with you the key distinction that keeps me hopeful, energetic and inspired (even during these whacky times). Lol

This episode is a beauty!

Check it out now.

Thanks for all you do, keep saving lives.

Angus

Links:

FB @marcusdpearce

Insta @marcusdpearce

Email: hello@marcuspearce.com.au

Bio:

Marcus Pearce is magnificently obsessed with helping people create their exceptional life. A former journalist, radio and television producer, Marcus has interviewed hundreds of the world’s most graceful agers, high achievers and interesting people, many of them on his podcast 100 Not Out: Mastering The Art of Ageing Well. He is the creator of the Exceptional Life Blueprint and director of The Wellness Couch podcast network. A keynote speaker on exceptional life design, Marcus has delivered training to companies as big as NAB down to local communities. Sectors including banking, health, wellness and real estate trust Marcus to help their teams perform to exceptional standards. Marcus grew up in Melbourne and today lives in northern New South Wales with his wife Sarah and children Maya, Darby, Tommy and Spencer.

See omnystudio.com/listener for privacy information.

This episode is a must listen if you want to up your social media game.

Making videos is the BEST and FASTEST way for you to build a community of raving fans.

Think for a moment about any brand, individual or business that you follow online…now, how many of them are using video as an integral part of that brand?

The answer is probably almost all of them!

But, it’s not just as simple as turning on the camera and speaking into it.

Video is NOT new anymore and your community has expectations, but, don’t worry, they’re not unreasonable and today I’ll show you how to meet and EXCEED those expectations.

In today’s episode I’ll teach you the 3 essential ingredients your videos must have if you want to build a community of raving fans.

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

See omnystudio.com/listener for privacy information.

Want to know what it takes to make your message stick?

Imagine how different your practice (and chiropractic ) would be if your message of health went “viral” (pun intended) like the latest internet craze.

This week on the podcast my dear friend Martin Harvey and I are going to share with you our take home learnings from a brilliant book called “Made to Stick. Why Some Ideas Survive and Others Die”.

This book is a roadmap to creating “sticky” easily remember and actionable messages.

We’ll walk you through the 6 parts of a sticky message and share with you exactly how to implement them into your practice.

If you want to grow your practice, change more lives and increase your revenue then get a pen and paper ready. This will be a game changer.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

Links:

Website: www.insideoutpractices.com

Under The Influence Podcast

Facebook: martin.harvey

Bio:

Dr Martin Harvey is inspired by the potential that chiropractic care has to transform the health of our communities. He is the immediate Past President of the Australian Spinal Research Foundation, is a sought after speaker and leads a multi-doctor family practice in Melbourne, Australia. Martin was awarded the Chiropractors Association of Australia (Vic) “Chiropractor of the Year” Award for 2012, Parker Seminars “2010 International Chiropractor of the Year”, and was honored as an inaugural Member of the Australasian College of Chiropractors.

See omnystudio.com/listener for privacy information.

8 weeks ago I finished up in practice, I’m not sure for how long.

The calling for me to transition from practice in to full time coaching had become too loud for me to ignore.

This hadn’t been an easy transition for me though, in fact, I have been wrestling with it for almost 5 years.

There seemed to be so many hurdles…selling the practice, training the replacement doc and biggest of all for me was saying goodbye to my patients.

In my mind, the idea of selling and moving on from the practice was unsurmountable and that’s why I didn’t take action.

The remarkable and somewhat magical thing that happened though was that once I started to take action, everything fell into place with a grace that I could not have imagined.

5 years of worry, stress and anxiety for nothing.

The lesson for me was inescapable…what else have I been putting off because I was imagining that it was going to be more difficult than it need to be?

In today’s episode I want to share the biggest learnings that I’ve had along this journey. Perhaps the biggest of them all was one that I learnt in the final 2 hours of practice (this really blew my mind).

I hope you enjoy this little walk down memory lane.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

I’m joined on the podcast today by Physiotherapist friend of mine Paul Wright. Paul is the best selling author of the book…How to run a one minute practice. And he’s also the founder of a program called Practiceology where he’s all about helping allied health practitioners earn more, work less and enjoy their lives.

Todays chat centred all around how to add more choice back into your practice. In particular, we speak about how do you decrease the number of hours that you NEED to work in your practice…please note this doesn’t mean you decrease the hours you WANT to have in practice.

Here’s some of what we cover The dangers of our over reliance on staff, Why falling in love with our product is actually a problem And how good systems can make ordinary people great.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

Links:

Check out Paul’s live monthly Practiceology trainings at https://www.mypracticeology.com/webinar.php?f=pyke

In this live demonstration, you will see how 197 (and counting) health business owners from 54 countries are using the PRACTICEOLOGY™ program to ... Increase Cash-Flow by More than 30%, Regain Control of their Business and Teams, and have their Practice Running Profitably and Predictably, Even if They are Not There (all in less than 90 days, without wasting money on expensive advertising, and during the pandemic)

Get Paul’s Book "How to Run a One Minute Practice - for just $4.95 AUD at www.oneminutepractice.com/booksales

Use code - ANGUSOS - for non Australian – take $15 off

Use code ANGUSAUST – for Australians takes $5 off - so pay $4.95

Linkedin https://www.linkedin.com/in/paulwrightphysioprofessor/

Website PhysioProfessor.com

Bio:

Paul Wright is a Physiotherapist and former owner of multiple allied health clinics in Australia (which he rarely visited). He is the author of the Amazon Best Seller "How to Run a One Minute Practice", founder of the Practiceology™ health business freedom program and has helped thousands of allied health business owners across 57 countries, earn more, work less and enjoy their lives.

See omnystudio.com/listener for privacy information.

Want more people to know about your chiropractic practice?

Here’s the good news, there’s only 7 tools you need to put together a professional and effective marketing campaign.

And…it get’s better, 5 of them are FREE.

In today’s episode I’ll share exactly what they are and how to use them to help you reach the masses.

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

See omnystudio.com/listener for privacy information.

Today’s guest has revolutionised his practice (and life) by making short helpful videos. His videos have been viewed well over 300 Million times and he has over 300 thousand followers.

His name is Dr Anis Khalaf, he’s the CEO of Acupuncture Fit & VirtualTCM.com

In this episode you’ll learn the EXACT steps that Anis uses to create, film and distribute his videos.

There are many things I love about Anis, right up there at the top though is his story of struggle.

Anis was not an overnight success, in fact, after 9 months on social media he still only had 26 followers.

Listen now and discover the strategy that allowed Anis to continue despite the struggle.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

Links: Website: http://www.acupuncturefit.com/

Facebook: Dr. Anis Khalaf

Instagram: draniskhalaf

Tiktok: acupuncturefit

Bio: Dr. Anis Khalaf, OMD, AP trained as a Primary Care Provider in Orlando, Florida. He is a licensed Acupuncture Physician and received his degree, Oriental Medical Doctor from The University of Science Art and Technology, and his Master’s in Acupuncture and Oriental Medicine from the Florida College of Integrative Medicine. He is currently an MD/PhD candidate. With two locations, one in Downtown and one in South Orlando, he owns his own practice, Acupuncture Fit. His background started where he held his clinical rotation’s with world renowned Acupuncture Physician and Orthopedic Surgeon, Dr. Zhi Liang Huo. Under Dr. Huo’s guidance Dr. Anis mastered his famous five needle scalp acupuncture technique. His main areas of research interest are in sports acupuncture, integrative medicine, scalp acupuncture, and acupuncture injection therapy. Dr. Anis works with a various number of local professional sports athletes, is a member of the Florida Holistic Physician’s Alliance, Food for the Poor, and is developing free alternative health screening programs for philanthropic use locally, nationally and internationally. His other areas of specialty are herbal medicine, infertility, addiction, weight loss, homeopathy, and food therapy. Dr. Anis Khalaf’s primary goal is to help his patients become fit in all aspects of health.

See omnystudio.com/listener for privacy information.

Reels, Reels…REELS. Yes, Instagram Reels are hot right now, everyone is talking about them and you’d be forgiven for thinking that the only strategy you need to CRUSH social media is make more Reels.

Right now Instagram Reels are getting tons of views but trust me, they’re NOT the Holy Grail.

I’m hearing from loads of Chiropractors who are getting loads of views with their Reels but no new patients.

In todays episode I’ll tell you why and I’ll show you what you need to do to turn those Instagram Reels in patient attracting machines.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Trust is the commodity that you MUST be building in your community right now.

The equations is simple… the more your community trusts you, the better you’ll be able to lead them and inspire them to take action.

Dan Sullivan is my guest on the podcast this week and he’s an expert and helping Chiropractors craft stories that build trust!

In this episode you’ll discover WHAT your story is and WHERE, WHEN and HOW you should be sharing it.

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

Links:

Instagram: dr_dan_sullivan

Website: https://chiropracticadvocate.com

Facebook: Conquering Pain with Dr. Dan Sullivan

Bio:

Dan Sullivan is a Doctor of Chiropractic, International Speaker, Author, Professor, Husband and Father of 3. After graduating from chiropractic college in 2004, he built one of the the largest chiropractic practices in the world. Dan has a passion for educating patients and physicians, and travels the world speaking about neurology and the latest advances in natural healthcare.

See omnystudio.com/listener for privacy information.

One of the greatest assets for you to be building in your community right now is influence.

I recently came across this quote from Jae Baer, “True influence drives action, not just awareness”.

If you’re not seeing results from your social media then chances are you don’t have influence.

In today’s episode I’m going to share with what a Community Influencer is, why you need to be one and I’ll share the 10 characteristics of a Community Influencer.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

What do you think the most valuable characteristic is to have in practice right now?

My answer might surprise you. I think it’s being really amazing at coping with change!

Practice and life as we know it, is changing so rapidly right now that at times it’s hard to keep up.

What used to work yesterday, doesn’t today.

If you don’t like change or if you’re stubborn in your ways and like to do things the way they always used be done then I’m guessing that life is probably quite tricky for you at the moment.

My guest on the podcast today is Yoda of change. His name is Miguel Cruz and he’s in his 40th year as a chiropractor and he’s continuing to break practice records…amazing!

When most of us are thinking about slowly down Miguel is just getting started.

In todays episode I talk with Miguel about what’s allowed him to have such tremendous success and enjoyment in his life.

This episode is a keeper.

Enjoy the show

Thanks for all you do.

Keep saving lives

Angus

Links

https://cruzlifecenter.com Facebook: https://www.facebook.com/cruzlifecenter

Bio

Dr Miguel Cruz is a chiropractor practicing in Burnsville NC. Dr. Cruz also is very active in his community, having served on the board and as Chair of the Mitchell-Yancey Mountain Friends Program, Healthy Yancey, Centro De Enlace in Yancey and Centro Latino in Mitchell County. He was recognized as the Family Practice Chiropractor of the Year in 2007 and has served on the board of the North Carolina Chiropractic Association and on the North Carolina Board of Chiropractic Examiners. Dr. & Mrs. Cruz have together coached youth league baseball and softball and have served as elders in their church

See omnystudio.com/listener for privacy information.

In todays episode we’re going to be talking all about Live Streaming Video. If the thought of live video terrifies you or if you’re just a little confused about the how, what and when of live video then todays episode is for you.

In fact…I’m naming todays episode The Ultimate Guide to Live Streaming Video.

So…why am I so excited about live video and why do I think that more chiropractors should be making live videos?

Here’s why…the biggest challenges that many of you are having with regards to video marketing can be solved by making more live videos.

Let me explain…here’s what I hear from are the biggest challenges with making videos. Time involved Getting people to watch and engage Scared of being on video Video editing

In todays episode I’ll show you how live streaming video can help you overcome all of those challenges.

Listen now.

Thanks for all you do. Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

In todays episode communication expert and chiropractor Martin Harvey walks you through a framework that will help you increase your patient retention.

Martin has spent the past decade trawling the “influence” literature to find out what REALLY works when it comes to patient communication.

If you’re looking for a heart centred evidence approach to increasing patient retention then this episode is for you!

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

Links Website: www.insideoutpractices.com

Under The Influence Podcast

Facebook: martin.harvey

Bio:

Dr Martin Harvey is inspired by the potential that chiropractic care has to transform the health of our communities. He is the immediate Past President of the Australian Spinal Research Foundation, is a sought after speaker and leads a multi-doctor family practice in Melbourne, Australia. Martin was awarded the Chiropractors Association of Australia (Vic) “Chiropractor of the Year” Award for 2012, Parker Seminars “2010 International Chiropractor of the Year”, and was honored as an inaugural Member of the Australasian College of Chiropractors.

See omnystudio.com/listener for privacy information.

This episode is for all of you who feel like you’ve missed an opportunity in some aspect of your life, maybe you feel like it’s too late to get onto social media, maybe you feel like you’re too old to achieve a health goal or maybe you feel like you’re too old to find the relationship you’ve always dreamed of or too old to leave the unhappy relationship you’re in.

Regardless of what opportunity you feel like has passed you by, todays episode will help to give you a new perspective and a sense of hope.

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

See omnystudio.com/listener for privacy information.

Marketing and business expert Jay Abraham once said there’s only 3 ways to increase business income: Increase your prices Increase your purchase frequency (i.e retention) Sell your clients more things (i.e supportive services

In todays episode I’m talking with Chad Woolner exactly about how to do all three of these things in your chiropractic practice.

Making small changes to any of these strategies can drastically increase practice income and when you change all 3 three practice incomes increases exponentially.

IMPORTANT: All 3 of these need to be done in the context of “serving your patients more” or your practice will fail. We explain more in this episode.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

Links: www.SimplifiedFunctionalMedicine.com

https://simplifiedfunctionalmedicine.libsyn.com/website

Bio:

Dr. Chad Woolner is a man on a mission. His mission is simple: To put an end to one of the greatest hypocrisies within the Chiropractic profession. He poses the question to all chiropractors: If we understand the inherent truth that health comes from within and not from some external source, then why would it be any different for the health of our practice? Why do so many Chiropractors simply seek to throw money at some external source hoping that like some “magic pill” it will somehow save their practice? It won’t. Dr. Woolner’s passion is helping to awaken within every chiropractor their innate ability to create successful practices. He does this by teaching effective marketing strategies through using online funnels. He creates action taking, dream making, never faking, limit breaking Chirofunnel Experts! He is the go to guy for creating funnels that effectively attract & convert high quality new patients. He started building online funnels several years ago. He was the first chiropractor to use Clickfunnels for marketing his Chiropractic practice back when it was only in beta! In fact he was probably one of the first 10 people ever to use Clickfunnels! Since then, he has been able to effectively crack the code, so to speak, on how to create effective funnels that actually work in the real world. Having struggled early on in practice he is acutely aware of the need for effective marketing strategies for Chiropractors. In 2016, Dr. Woolner launched his ChiroFunnel Secrets program that teaches Chiropractors his 3 core funnels that he has tested and proven in practice. These funnels help reactivate old patients as well as acquire new, paying patients. In February 2018 he launched his first in person event called the Chirofunnel M.A.P. (massive action plan) Weekend which is a high-ticket immersive experience for chiropractors to come out to his office in Meridian Idaho and learn the fundamentals of effective funnels for their practices. He has made it a goal to base his business around his lifestyle so that he can spend more time with his family and building funnels has done just that. He strives to help other doctors do the same and since launching, he has helped doctors all throughout the country change both their practice and their lives. Dr. Woolner lives in Meridian, Idaho with his beautiful wife, Amber, and three kids, Sam, Noelle and Ruby. He loves fishing, playing guitar, doing Brazilian Jiu Jitsu and spending time with his family.

See omnystudio.com/listener for privacy information.

In Ep183 I introduced you to the 7 brand messages that build influence and impact.

In brand message No3. I spoke about the importance of sharing your “Creation Story”

When you share your “creation story” it brings context and meaning to your brand.

You can do this by letting your community know: Who are you? Where did you come from? Why do you do what you do?

In this episode I’ll share the essential ingredients of an effective “creation story”. You’ll learn where to tell your story and how long it should be….and loads more.

Nailing your creation story will super charge your marketing!

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

The social media feeds and our lives in general are SO busy it’s easy for our videos to get lost.

Regardless of how life changing the content of your video is, if no one see’s it then all you’ve done is waste a bunch of time.

To Stop The Scroll your video must stand out.

In todays episode I’ll introduce you to The 7 key visual elements that will make your video stand out.

Enjoy the show.

Thanks for all you do. Keep saving lives

See omnystudio.com/listener for privacy information.

Are you using social media to serve your community or are you using it to serve your needs?

The answer to this question will have a significant impact on the results that you’ll achieve.

If you’re being needy, obsessive, inconsistent and paralysed by fear these emotions will slam on the breaks of your social media marketing.

In this episode I’ll share a simple 6 part framework that will help to point you in the right direction and have you be the talk of the town (for all the right reasons.)

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

Right now there are potential new patients around you EVERYWHERE, but you’re not seeing them.

The other night when I was picking up my dinner and the local Thai restaurant, I booked a new patient. This happens to me all time.

But it wasn’t always that way.

In my early days in practice all I would worry about was new patients. Morning, noon and night I would obsess about where was the next new patient going to come from.

The big shift came for me when I heard Dr Patrick Gentempo say… “you don’t need new patients, they need you”.

In todays episode I’m sharing the key mindset shift that allows me to attract new patients from everywhere.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In todays episode we’re going to be talking about the primary goal of your marketing and then I’ll walk you step by step through the tactics you can deploy to make that happen.

Grab a pen and paper and listen now.

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

In ep206 I introduced you to the concept of what’s possible and the dangers that come from looking to your past for guidance.

If the past had the solution to what’s possible for your future then you’d probably already be there…all the past is useful for is getting you to where you are NOW.

In todays episode I want to dive a little deeper into that concept and I want to introduce you to the importance of being able to differentiate facts from stories.

I’ll share the stories of 2 chiropractors I coach who live in the same town, with the same circumstances and yet are both having very different results. One of them is blaming COVID for their difficulties and the other is crediting COVID for their success.

Same circumstances…different stories.

So…what does this mean to you?

Simple…what is it that you want in your life?

Why are you telling yourself that you cannot have it?

Is it a fact or is it a story?

Listen now to learn more.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Practice can be complicated…I get it. So, let’s simplify it.

This week on the podcast I speak with Sam Carlson, He’s an online traffic and conversion specialist with a narrowed focus on new patient marketing.

Sam and I have a fascinating conversation about the one 2 numbers you need to be focusing on if you’re wanting your practice to double in the next 2-5 months.

The simplicity of what Sam shares will help restore focus, melt away overwhelm and help you get back on the path to growing your practice.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

Links:

Website: www.mypatientstream.com

Book: www.mypatientstream.com/book

Case Study: https://www.facebook.com/business/success/bremerton-wellness

YouTube: https://www.youtube.com/channel/UCCGQ_BJfGrmiJbqvpJeV-7Ahttps://www.youtube.com/channel/UCCGQ_BJfGrmiJbqvpJeV-7A

Sam Carlson Bio:

Sam Carlson is an online traffic and conversion specialist with a narrowed focus in new patient marketing. His software company, Patient Stream offers a DIY approach for clinics who wish to run their own lead generation campaigns without requiring an expertise in digital marketing. He’s had featured case studies in Facebook Business™ for exceptional new patient marketing campaigns that showed outstanding results without sacrificing brand perception.

Sam also author the book New Patient School | The Guide For Converting More Leads Into Patients, which helps private practice owners maximize their results and gain more revenue from lead generation efforts.

See omnystudio.com/listener for privacy information.

What’s possible for you?

This is such a fun thing to think about…stop for a moment and fantasise. What would be possible for you if you removed your limitations.

Today I’m going to talk about the biggest mistake that chiropractors are making when they are wanting to live a bigger, more fulfilling and more meaningful life.

Once we’ve solved that problem…LOL, I’ll share a powerful tactic that will help you reach and attract more patients from social media.

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

See omnystudio.com/listener for privacy information.

Last week I finished running the 5 Day Social Media Made Simple Challenge for Chiropractors and it was a BLAST!

If you missed this one then be sure to register for the next (coming soon!)

We got into the “weeds” with regards to what holds us back from creating content on social media and one of the most common answers was a fear around it not being good enough.

This type of fear is really a version of perfectionism and perfectionism is HOLDING YOU BACK!

In todays episode I talk about the importance of creating B minus work rather than focusing on A plus work.

If perfectionism is holding you back then listen now.

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

See omnystudio.com/listener for privacy information.

My guest on the show today is Dr. Lauryn Brunclik and she’s just fabulous.

She’ a chiropractor in her 11th year in practice, and she juggles 2 pediatric cash clinics, a non-profit, momming, and her successful podcast "She Slays the Day" for female chiropractors, thought leaders, and entrepreneurs.

In today episode we speak talk about the importance of authenticity in our marketing,

Lauren shares the different roles that different platforms like Instagram, TIkTok and Facebook can have in our marketing

And Lauren amongst her many gifts is also the Queen of Instagram Reels.

So if you’re new to Instagram Reels, Confused by Instagram reels or just want to up your Instagram Reels game then todays episode is for you.

Enjoy the show.

Angus

Links: Website: https://sheslayspodcast.com Facebook: https://www.facebook.com/sheslayspodcast Instagram: https://www.instagram.com/drlaurynbrunclikdc

Bio: Dr. Lauryn Brunclik, DC is a walking talking example of the messiness and dichotomy of life. She loves Jesus, but will definitely drop an F bomb or two.

She was determined to build a large chiropractic business, but moved to town of 2500 people in the Northwoods of Wisconsin right out of school, by choice

She built two high volume clinics on an insurance model, then went out of network with all insurance.

She is actively working on not needing the approval of others but can tell you exactly how many Instagram followers she has. She has worked her way up to the inner circle of 2 chiropractic organizations, both of which she is no longer a part of.

She has one stupid tattoo and one awesome one.

She runs half marathons but regularly eats pizza.

She loves her husband and 2 daughters dearly but can’t sit still on a weekend with them. She loves avocados, but who doesn’t.

She recently left an organization she was climbing the ladder of to just “be still”… & then 12 hours later she started a podcast.

She’s direct, but rooted in kindness and communication.

She freaking loves chiropractic and helping women find how to create their ideal work & life balance.

See omnystudio.com/listener for privacy information.

Todays guest is Mia Hewett, she’s the Founder and CEO of Aligned Intelligence®, the best selling author of Meant For More, and an expert on the topic of human potential.

If you know that there’s more out there for you, if you feel like something is holding you back but you can’t quite work out what it is then LISTEN to this episode because that’s the exact area that Mia is an expert in.

Every week Mia helps entrepreneurs stop secretly struggling so they can make more money, have more impact and just flat out enjoy life more.

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

Links: Website: https://www.miahewett.com

LinkedIn: in/miahewett

Facebook: MiaHewettOfficial

Instagram: mia.hewett

5 Day Social Media Made Simple Challenge for Chiropractors.

Bio:

Mia Hewett, is the Founder and CEO of Aligned Intelligence®, the best selling author of Meant For More, and an expert on the topic of human potential. Mia helps entrepreneurs and aspiring entrepreneurs who know they are “Meant for More” stop secretly struggling and make six and seven- figure leaps in their business using her Aligned Intelligence Method®. This methodology works consistently and predictably to allow her clients the ability to coach themselves through any obstacle, build their dream businesses, and feel fulfilled in their purposes. Mia is passionate about empowering purpose- driven entrepreneurs to live the lives they have always known they were meant to be living.

See omnystudio.com/listener for privacy information.

In this episode I share some extraordinary results that practitioners are seeing with video and I talk about the dangers of delegating your social media marketing.

You’ll also hear about the 5 day Social Media Challenge For Chiropractors that I’m launching on Monday 19th (registration link below).

If you know that you should be "doing social media" (I don't even know what that means...LOL) and you're like me and you didn't grow up with the internet, let alone Facebook and Instagram, then I want to invite you to join me for my FREE 5 Day Social Media Made Simple Challenge for Chiropractors.

😄😄I'm so damn excited about this challenge!

In this live and highly interactive learning experience, I'll teach you how to finally "do" social media. You’ll no longer feel overwhelmed and you’ll know exactly what you need to do to build a community and start filling your appointment book with high quality new patients (yep the goal is to set you up for appointments NOT likes).

Do not get left behind my friend. As chiropractors we have such an important message to share and if you don't have an effective social media strategy then you're risking becoming invisible or worse being irrelevant.

Registration link is below.

Thanks for all you do, keep saving lives

Angus

Links: 5 Day Social Media Challenge For Chiropractors.

See omnystudio.com/listener for privacy information.

In todays episode I want to share a story about a guy who’s lost the password to his $220 million dollar fortune, I’m going to give you a movie recommendation and finally we’ll lighten things up and I’ll walk you through 6 Instagram Reel ideas that you should be implementing into your practice.

If you’re not sure what Instagram Reels are, they are a new type of content (late 2020) on Instagram. Probably created to compete with TikTok. Reels are basically short, fun, engaging videos, up to 30 seconds long and at the moment Instagram is promoting them like crazy!

If you’re wanting more people in your community to know you, like you and trust you then give Instagram Reels a go!

Thanks for all you do,

keep savings lives.

Angus

See omnystudio.com/listener for privacy information.

Todays guest is Angela Carroll you might remember her from episode 138

Angela is a qualified Naturopath, Acupuncturist, Natural Fertility Management Counsellor, certified and experienced coach, educator, mentor, writer, podcaster and event and training developer. She has been working in the Natural Medicine industry for nearly three decades, run her own successful Practice and, over the past 16 years has educated over 10,000 Practitioners

Over the past 12 months Angela has established her own coaching business and I’ve worked with a few on Angela’s clients and they rave about her.

In todays episode we talk about one of the biggest challenges that practitioners have in practice and that’s trading their time for money

I’ll be the first admit that we get paid well for what we do however for us to make an income it requires that we’re seeing patients and unfortunately the better we get, the busier we get the more likely we are end up burnt out

In todays episode Angela talks about the ascension model she’s been teaching her clients that bridges the gap between an online business and our brick and mortar practices.

She shares how she moves interested people from a Facebook page, to a private Facebook group to challenges to paid courses all the way through to working with them one on one.

This model fascinates me, if you’re looking for a new way to build a hybrid style of practice you’ll love this interview.

Links: Web: www.angelacarrollcoaching.com.au

Email: angela@angelacarrollcoaching.com.au

FB: Angela Carroll

Insta: @angelacarrollcoaching

Bio: Life has so much to offer!

That is Angela Carroll’s philosophy. We have all been given tremendous opportunities and we all have incredible potential. But, without consistent good health, energy, clarity and focus we can miss these opportunities and never reach our full potential.

Angela is a qualified Naturopath, Acupuncturist, Natural Fertility Management Counsellor, certified and experienced coach, educator, mentor, writer, podcaster and event and training developer. She has been working in the Natural Medicine industry for nearly three decades, run her own successful Practice and, over the past 16 years has educated over 10,000 Practitioners on evidence-based Natural Medicine, clinical practice and the creation of successful, rewarding Practices.

For the past ten years, as a Metagenics senior Presenter, Angela has educated, coached and mentored Natural Health Care Practitioners on business systems and methods that will increase the growth and efficiency of their practices with reduced likelihood of burnout; common to small business owners. Practitioners who adopt and apply these systems to their Practice see increased success and reduction in stress.

In the past 12 months Angela has stepped up and taken the challenge of establishing her own online coaching business and is excited to realise this new opportunity to be able to serve more people and help make great things happen.

See omnystudio.com/listener for privacy information.

Todays guest is Dr Robert Delgado he’s a chiropractor but he spends lots of his time now helping health practitioner use the expertise they already have to launch an online coaching or digital course business.

In this interview we talked about the growing trend of brick and mortar business moving online…this is often particular attractive for “mission and vision” based health practitioners because it’s a fantastic way for us to reach more people.

Don’t be fooled though, starting an online business is not the secret to instant and easy wealth.

Here’s the 3 key take homes you’ll get from this interview. 1. You’ll discover what expertise you already have that people would actually pay for. 2. We’ll simplify the technology overwhelm and you’ll share the basics you’ll need to master. 3. Finally we talk about how to deal with the imposter syndrome that inevitably comes we expand our vision.

If you’ve listened to this podcast for anytime you know that Have a level of skepticism around all things woo woo but in this episode Rob shared a story that floored me in a way that no other story ever has before hand and let me say I may well be coming around to being a convert of the woo

Enjoy the interview

Links: Website - www.chirofreedom.online

Learn the Exact 5 Steps I Recently took to Create a 6 figure Online Income Stream while still in Full Time Practice – www.chirofreedom.online/webinar Facebook Group – www.facebook.com/groups/chiropracticfreedomprojectplus

Bio: Dr Robert Delgado,DC Chiropractor, Speaker and Business coach After running a high-volume Practice for 15 years, Dr Delgado was exhausted and felt trapped by his “hamster wheel” appointment book. He decided to create time and money freedom by offering online coaching services to his Practice members and 2 years later, after an incredible journey, he earns an extra 6 figures per year online while still in full time Practice. The extra income is great but more importantly he now gets to take his two kids to school every morning. He is the Founder of The Chiropractic Freedom Project, a team of online business experts, who help mission driven Chiropractors share their gift online so they can unhook themselves from the time for money trap and experience real freedom. His greatest joy is seeing Chiropractors increase their income and impact by creating and launching online coaching and digital products, selling their expertise.

See omnystudio.com/listener for privacy information.

Last Tuesday on the drive up to my sisters wedding we stopped off in a small country town for a coffee. When walking back the car I noticed a guy who appeared to be talking to himself. My first thought was that he was a crazy person, but upon closer inspection, I realised he was preaching.

Regardless your thoughts on religion I think most of you would be supportive of the message he was sharing.

He was preaching the importance of love and compassion and understanding.

Three things immediately struck me about this gentleman: How brave he was. Many of us have a message that we want to share but we’re too scared to share it. How needed his message was. How ineffective his vehicle was.

This type of communication (marketing) is often referred to as interruption marketing and it used to work really well (when we as the consumer had little to no choice).

In this episode I share with you the evolution from interruption marketing to value marketing and I walk you through the basic competencies that health practitioners need to have to make a success of value marketing.

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

See omnystudio.com/listener for privacy information.

In todays episode I’m going to give you my take on question of… should you discount your services?

I’m sure many of you have seen the Facebook ads that offer $27 initial consultation, x-rays and first adjustment.

This tends to be one of the sacred topics that is SOO decisive amongst practitioners with 2 very strong camps for and against.

There’s numerous downsides of discounting our services but the fact remains discounting your services can really create a surge in business.

In this episode I’ll let you know when I think it’s OK to discount your services and when I think it’s NOT.

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

In Ep195 of the podcast I’m going to do a review of The 6 Practice Multipliers. We’ll talk in depth about the strategy needed for you to increase your impact, income and influence this year.

If you’re feeling a little frustrated with how practice is progressing or if you’re wanting to ramp things up this year you’ll love this episode.

Enjoy the show.

Thanks for all you do

See omnystudio.com/listener for privacy information.

In todays episode I’m sharing my thoughts on what’s stranding in the way of you having more impact, influence and income!

I’ll give you a hint…you need to focus on being a person of value.

The more valuable you are to your community the busier you’ll be, the more you can charge…the more in demand you’ll be.

In this episode I’ll share some concrete steps that will have you be perceived as more valuable and the biggest mistake I see practitioners make when trying to be more valuable!

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

See omnystudio.com/listener for privacy information.

Should you outsource your marketing to a digital agency? This is a question that I get asked all the time.

Many of us get frustrated, overwhelmed and simply don’t have the time to implement a consistent and effective marketing strategy.

The thought of being able to hand this off to someone and then just sit back and serve your patients sure is an attractive one!

Beware though!

Every week I’m hearing horror stories from practitioners who’ve wasted thousands with agencies for little to no result.

Like any relationship you need know what you’re looking for.

On the podcast this week I’m interviewing Mike Krass from MKG Marketing and we’re speaking all about how to choose the RIGHT agency to help you with your marketing goals.

If you’ve been contemplating outsourcing your marketing then this episode is a must listen for you!

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

Links: Website: www.mkgmarketinginc.com

Linkedin: Mkg Marketing

Facebook: MKG Marketing

Instagram: mkgmarketinginc

Bio

Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specializing in data and analytics, but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable. Mike takes this philosophy with him as he sits on the Board of Directors of the global Entrepreneur’s Organization, as well as mentoring other businesses through organizations such as Idea Village and General Assembly.

See omnystudio.com/listener for privacy information.

This year on the podcast we’re going to be having a lot more headspace conversations. An in todays episode I want to share with you one of the foundational beliefs that is holding you back.

Now you might be thinking Angus…this is a Marketing Podcast I just want to learn about Marketing and yes you’re right it is a marketing podcast.

However let me remind you that I’ve released more than 200 episodes with enough marketing strategies and tactics in there that if you followed them you’d have more new patients than you’d know what to do with.

The reason though, that you don’t have this result yet, is all the belief systems, stories and thoughts that you have about marketing, about money and about what it means to have the practice and the life of your dream.

So what is this foundational belief that is holding you back…well, thank you for asking.

Listen to the episode now and I tell you all about it.

See omnystudio.com/listener for privacy information.

I’ve had a love hate relationship with systems over the year and because of this my implementation has been a little hit and miss.

That’s why I was super excited to have David Jenyns on the show.

David recently wrote a book called SYSTEMology: Create Time, Reduce Errors And Scale Your Profits With Proven Business Systems’, where he lays out how small business owners can implement the right systems in their businesses.

Here’s what we covered in our chat: The mindset shift that practitioners need to make to implement effective systems. How to identify what systems to create, A fool proof way of creating the system that removes you from the process ( I loved this). How to get buy in from your staff so the systems are actually implemented.

This episode is a GOLD MINE of implementable strategies.. I think you’ll love it.

Thanks for all you do, keep saving lives

Angus

Links Mentioned:

Website: www.systemology.com/book Youtube: systemHUB Instagram: systemhub Facebook: www.facebook.com/davidjenyns

Bio

David’s entrepreneurial journey began in his early twenties when he sold Australia’s most beloved sporting venue, the Melbourne Cricket Ground. Since then, his business experience has spanned from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, Melbourne SEO Services.

In 2016, he successfully systemised himself out of that business, hired a CEO and stepped back from the daily operations. Through this process, he became a systems devotee, founding SYSTEMology.

Today, his mission is to free all business owners worldwide from the daily operations of running their business. To achieve this, Jenyns spends most of his time supporting the growing community of certified SYSTEMologists as they help business owners implement SYSTEMology. He also delivers workshops, keynote addresses and hosts his own popular podcast – Business Processes Simplified.

See omnystudio.com/listener for privacy information.

In todays episode I’m talking about the 2 mistakes that practitioners make when trying to grow their practice and increase their income and then I’ll share the solution to these mistakes and the foundation for sustained practice and income growth.

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

I LOVE this time of year. I love the sense of newness, opportunity and possibility that comes with the beginning of a new year.

I wanted to put an episode together for you chatting all about how to turn your IDEAS into REALITY (i.e get stuff done in 2021).

And I thought who better to have on the podcast that Tony Ebel. Tony is a master of making things happen.

In this episode Tony shares exactly how is able to produce such massive results in all areas of his life.

Here’s some of what we spoke about

the importance of having yearly theme
why you should NOT be planning too far ahead at the moment
how to engage your team in your goals (this was profound!)
why you should be offering more invitations and creating more partnerships for 2021

Tony always OVER delivers. Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

Links:

Website: www.premierwellnesschiro.com

Facebook: Premier.Wellness.Chiropractic

Instagram: drt.pxkidchiro

Bio:

Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic.

Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well.

Tony’s amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports.

See omnystudio.com/listener for privacy information.

My guest today is Jenna Quentin and today we’re taking all about how to create great content without going crazy.

Jenna has her own digital agency where teaches chiropractors social media skills or she for those that want to delegate it she does it all for them.

She's a Kansas girl (with a great accent) and describes herself as a crunchy mom of 4, who believes deeply in telling stories, building relationships and empowering people to take action.

Today we talking about Why planning is the key to success How Jenna uses themes to help with content creation. Jenna’s favourite tools, Biggest mistakes How to look for and use other accounts for inspiration The importance of giving it time What posts get the best engagement

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

Links:

Website: www.jennaquentin.com

Instagram: https://www.instagram.com/adjustyourmedia/

Website: www.jennaquentin.com

Instagram: https://www.instagram.com/adjustyourmedia/

Facebook group: https://www.facebook.com/groups/184312512951191

Bio:

With Adjust Your Media Agency, Jenna Quentin serves busy chiropractors who either need to learn content creation and social media skills OR need to delegate it. She's a Kansas girl and crunchy mom of 4, who believes deeply in telling stories, building relationships and empowering people to take action. She's helped dozens of chiropractors do just that online, increasing their impact and revenue.

Outline: Managing Your Content Creation In-House (without going crazy!) 1) Gathering content ideas. 2) Making a plan you can deliver. 3) Images and video. 4) 3 Secrets to Writing Captions/Emails/Blog posts. 5) Repurposing. Let me know if this sounds like it would be valuable to your audience or if you'd like to focus on something different.

Bio: With Adjust Your Media Agency, Jenna Quentin serves busy chiropractors who either need to learn content creation and social media skills OR need to delegate it. She's a Kansas girl and crunchy mom of 4, who believes deeply in telling stories, building relationships and empowering people to take action. She's helped dozens of chiropractors do just that online, increasing their impact and revenue.

Outline: Managing Your Content Creation In-House (without going crazy!) 1) Gathering content ideas. 2) Making a plan you can deliver. 3) Images and video. 4) 3 Secrets to Writing Captions/Emails/Blog posts. 5) Repurposing. Let me know if this sounds like it would be valuable to your audience or if you'd like to focus on something different.

See omnystudio.com/listener for privacy information.

When I started back in practice on Tuesday 12th I was in the biggest funk of my career.

Normally this time of year I can’t wait to get back to work, I’m usually painfully excited. This year was different though.

Like many of you I was hoping that 2021 would be different to 2020…but it wasn’t. In fact a lot of things seemed worse!

In this episode I share exactly what I did to get my Mojo back and why I’m more excited, passionate and enthusiastic about my work than ever before.

IF you’re feeling in a funk, overwhelmed or a little anxious heading into 2021 then this episode is for you.

Enjoy the show.

Thanks for listening and for all that you do.

Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

I remember the relief I felt what I first started adopting the mindset of “challenges happen FOR ME rather than TOO ME.”

Instead of feeling like a victim this mindset put me back in control of my emotions and actions.

My guest on the podcast this week is chiropractor Erin Purtle and she’s a living example of this mindset.

When Erin was confronted with months of potential shut downs last year she realised that she needed to develop some new skills (one of which was marketing). It was then that she reached to me and joined Community Influencer.

Over the past 6 months Erin has gone from strength to strength. Her practice and income have continued to grow and she now has a 4 week waiting list of new patients.

In this episode we talk about exact marketing strategies Erin implemented and what makes her a great student.

Enjoy the show.

Angus

Bio

Erin Purtle is an Aussie Chiropractor who’s been practices abroad for the past 15+ years. She’s the current owner of ONA Quiropractica and was one of the founders of the Barcelona Chiropractic College (was on the BOG from 2009-2014).

When she’s not in practice you’ll find her chasing her 2 year old around or playing paddle tennis.

Links

www.onaquiropractica.com @onaquiropractica @ona_descans @barcelonachiropracticcollege

See omnystudio.com/listener for privacy information.

He’s back for a 3rd instalment, my “brother from another mother”, Dr Tony Rose!

It’s been 14months since Tony opened the doors to Auburn South Chiropractic and we thought it was time to update you with how things are progressing for Tony so far.

Here’s some of what we discussed: Tony opens up about the anger, frustration and anxiety that he’s experienced trying to grow a practice during COVID shutdowns. The importance of making a decision (any decision!) Tony’s signature system. The good and bad of having a “staffless” office.

I hope you enjoy the show.

Thanks for all you do.

Keep saving lives

Angus

Links

Website https://www.aschiro.com

Facebook https://www.facebook.com/auburnsouthchiro

Instagram https://www.instagram.com/auburnsouthchiro/

Bio

Hi, I’m Tony – a little bit about me…

You see, we are meant to be thriving, feeling great with lots of energy, strong immune systems and performing at our best.

Why is this generally not the case?

We live in such an artificial world – we don’t eat naturally, move naturally or even think naturally – we are constantly being bombarded with life’s stresses and often left overwhelmed. This why I love being a Chiropractor, to unwind the stress patterns, promote healing and address the underlying cause to people’s health concerns.

See omnystudio.com/listener for privacy information.

My guest today has had his videos viewed 290.8 million times this year, he has 2.5 million follows of Tik Tok and 250K follows on Instagram.

His videos are mostly less than 30 seconds long, there’s no fancy editing, filming or sound tracks.

He simply films his patients getting adjusted and then shows the delight on their face afterwards.

All of this has resulted in his practice being busier than ever.

Throughout the difficulties of COVID his practice is busier than ever and he currently gets 20-25 new patients every week because of social media.

My guest is chiropractor, Dr Cody Hanish.

I’ll be the first to admit that when I started watching Cody’s videos I had second thoughts…he talks lots about cracking spines.

In a way I felt like he over simplified and cheapened chiropractic but after watching more of his videos and listening to interviews with Cody he completely changed my mind.

Cody has possibly exposed more people to chiropractic than almost anyone alive.

In this episode Cody shares where it all started..what equipment he uses, how he ask his patient to be on video and how he deals with the haters that invariably come with such extraordinary success.

There’s so much to LOVE about Cody. I loved this chat and I hope you will too!

Thanks for all you do. Keep saving lives

Angus

Links:

Webpage: www.combinedclinics.com.au

Facebook: www.facebook.com/combinedclinics

Instagram: www.instagram.com/drcody_dc

YouTube: Dr Cody

Tiktok: @drcody_dc

Bio.

Dr. Cody is an Australian chiropractor who has clicked, popped and adjusted his way to a popular social media account. Watch a video or two and you’ll instantly get chills in the worst and best ways. Dr. Cody uploads various patients getting their back, neck, hips and any other body part possible cracked, allowing listeners to hear each individual "pop" sound with an ASMR-like quality. Dr. Cody has become a runaway hit on TikTok, enjoying 2M+ followers to go along with his 250K+ Instagram followers. This is the account you didn’t know you needed to follow, just make sure the sound is turned all the way up to get the full effect.

See omnystudio.com/listener for privacy information.

When most practitioners think of branding they think of logo’s, colours, fonts and signage.

These are all important components of your brand but they’re NOT the most important part (not even close).

Patrick Hanlon in his book Primal Branding says…”there are seven brand messages that have to be delivered to create preferential brand appeal.”

In todays episode of the podcast I’ll share with you exactly what those seven brand messages are I’ll show you how to implement them into your practice so you can create more impact and influence in your community.

Enjoy the show.

Thanks for all you do.

Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In this episode I’m going to share my thoughts on stress, overwhelm and generally living a happier and more productive live.

This morning I was talking to a coaching client…an amazing, caring and compassionate chiropractor.

We were chatting about overwhelm, she was sharing just how stressed she was because of all of the things that she NEEDED to be doing at the moment.

Her to do list seemed endless and I felt slightly overwhelmed just hearing all the things that she NEEDED to do.

Here’s something I want you to think about…

The language we use to describe our lives has a huge impact on whether we end up stressed and overwhelmed or happy and productive.

Our brain doesn’t know the difference between an emotional/imagined stress and a physical “real” stress like being chased by a mugger or stalked by a tiger.

So…if you want to feel less stress and overwhelmed then perhaps start looking closer at the language you’re using.

Want to learn more?

Listen now.

Thanks for all you do. Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

Have you ever wondered why it’s so damn difficult to do the things that you know you should be doing (like getting more sleep, exercising more and finally starting that marketing campaign)

On the podcast this week I’ll introduce you to the Motivational Triad. Psychologists use this to explain human behaviour. I think you’ll find it really helpful. Especially as we move closer to the new year.

Thanks for all you do. Keep saving lives.

Angus

P.S. I also share a fabulous story about a client of mine (Lisa) and how she became famous in her community because of the simple little videos she creates. You’ll want to model this for sure!

See omnystudio.com/listener for privacy information.

The challenges over the past 10 months have exposed a lot of cracks in health care practices around the globe.

For many of us we’ve become acutely aware of just how big our practice overheads are (rent, staff, utilities etc)

These vulnerabilities are made even worse for those of you who run single practitioners only businesses.

In this episode I’m speaking with Chiropractic royalty Dr Mark Postles about the new and emerging businesses models that practitioners around the globe are implementing to help them decrease their overheads, increase their impact and expand their practice mission and vision.

I loved this conversation and hope you do to.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus.

Links

In8model quiz: https://www.thein8model.com/free-questionnaire/

Website https:www.questchiropracticcoaching.com

Book a 30 min chat with Mark: https://questcoaching.as.me/adpschat

Instagram. https://www.instagram.com/markpostles/

Bio

Mark graduated in 1975 from Palmer College of Chiropractic. As a practitioner he has operated a number of successful family lifestyle focused practices. He currently conducts a multi-doctor practice in Australia.

As a facilitator of improved professional standards Mark coaches and speaks with audiences around the world. He is passionate about facilitating change in practices that results in transformation of teams and practice members.

Mark believes there is much to be done to ensure that chiropractic assumes its rightful role as an integral component of every person’s healthy lifestyle. He is committed to equipping chiropractors philosophically, scientifically, technically and politically in order to attain this position.

See omnystudio.com/listener for privacy information.

We often focus lots of our marketing on new patients attraction. However that’s just one of the goals of effective marketing.

Marketing is also about KEEPING the attention of our existing patients.

In todays episode we’re going talk about how we can use video to improve the patient experience, create more raving fans, stimulate referrals and increase your patient retention

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Last year for Christmas my wife bought me the reMarkable. It’s marketed as the next generation in paper tablet (kinda like an iPad).

I’m an avid journal user and go through heaps of notebooks every year and I love gadgets so it only made sense that I would love this gift.

The packaging was beautiful and visually it looked and felt spectacular (definitely passed the Apple test) but it’s usability was a NIGHTMARE. I lasted less than a week before I put it back in the box never to be used again.

Here’s the lesson…beauty is important but it must never come at the expense of function.

=

I see this all the time with health practitioners websites. They look like they’ve been designed by an artist. Stunning pictures, great colours but they totally fail the usability test.

If I was given 5 seconds to look at most practitioners websites I wouldn’t be able to tell who they were and how they could help me, let alone what their phone number is or how I could make an appointment.

This week on the podcast my guest and I are going to solve that problem for you.

Wayne Mullins is the founder of Ugly Mug Marketing (interesting name that we’ll explain in the show, he’s actually a handsome fella!). Wayne helps peeps like us get better results through marketing, branding and web site design.

Here’s what we cover The 3 c’s of design…contrast, competition and content. (Most website designers completely ignore one of these!) You’ll learn the critical 5 components that all successful websites have in common Plus you’ll find out how to see if your website passes the 3 second rule.

Wayne is the real deal and has won praise from of some of the leading influencers in the business world, such as, Chris Voss (New York Times Best Selling Author of Never Split the Difference), Neil Patel (Founder of QuickSprout & Kissmetrics), and Ari Weinzweig (Co-Founder of Zingerman’s)

Enjoy the show

Thanks for all you do, keep saving lives.

Angus

Links

Email: wayne@uglymugmarketing.com

Website www.uglymugmarketing.com

Phone: 318-290-3430

Facebook: uglymugmarketing

Instagram : uglymugmarketing

Bio

Wayne Mullins is the founder and CEO of Ugly Mug Marketing. Over the past 20 years, he has scaled multiple companies and helped hundreds entrepreneurs do the same with their companies..

Ugly Mug Marketing has won the praises of some of the leading influencers in the business world, such as, Chris Voss (New York Times Best Selling Author of Never Split the Difference), Neil Patel (Founder of QuickSprout & Kissmetrics), and Ari Weinzweig (Co-Founder of Zingerman’s). Wayne’s work directly influences more than one hundred thousand entrepreneurs annually through his blog, books, and training programs. Wayne has personally worked with clients in over 100 industries - from every corner of the globe. And through his books and training programs, Wayne directly influences more than quarter million entrepreneurs each year.

See omnystudio.com/listener for privacy information.

In this episode I’m talking all about how to build an email list of peeps who want to know more about what you do and how you can help them.

I’ve said it before…and I’ll say it again…one of the most under utilised, cost effective and easy to implement marketing strategies is email marketing.

In this episode I’ll guide you through creating your ethical bribe (lead magnet) to share in exchange for an email address.

Here’s some of what I share: the 7 elements of an effective lead magnet 6 different lead magnet ideas and four naming frameworks for your lead magnet.

If you’re wanting to have more impact and influence in your community then this episode is for YOU!

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In todays episode we’ll talk about the 7 best practices for writing patient attracting emails.

Here’s an overview of what I cover. Use an Email Service Provider i.e Mailchimp No Gmail Accounts Take Time To Think About Subject Line Keep The Design Simple (NOT Corporate) Write For One Person Prioritise Content Consumption On Your Site Use Clickable Images

One of the most under utilised, cost effective and easy to implement marketing strategies is email marketing. If you’ve not considered upping your email game let me tell you why this is important: You’re 6 times more likely to get a click through from an email than you are from a social media post Your message is 5 times more likely to be seen in email than facebook When it comes to purchases (making an apt) as a result of receiving a marketing message..email has a much higher conversion rate YOU own the connection with this audience NOT the social media platform.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

One of the most under utilised, cost effective and easy to implement marketing strategies is email marketing. In this next series of podcasts we are going to go to school on how you can implement a heart centred email marketing strategy into your practice.

Here’s what I cover in this episode; What’s preventing us from having more impact and influence in our community. What exactly is email marketing. Why is email marketing a valuable tool for us as natural health and wellness practitioners. How often should we be emailing our audience. What are the 3 kinds of emails that we should be sending. What technologies/tools do we need.

Strap your self in folks!

Enjoy the show.

Thanks for all you do, keep saving lives

Angus

See omnystudio.com/listener for privacy information.

In todays episode I’m going to talk to you about a form of marketing that gets a 4 times better return on investment than social media marketing…and virtually NO practitioners are doing it.

More about that shortly…

At the moment here in Melbourne Australia we’re just finishing the Spring Racing Carnival. It’s one of the largest horse racing carnivals in the world.

The entire spring racing carnival reminds me of a story/metaphor that my old coach James Schramko used to share. He’d say if you want to make money on horse racing there’s only one guaranteed way to do it. When you’re betting on the horses you sometimes win and sometimes lose. When you own the race horse your sometimes win and sometimes lose. When you’re the betting agency you sometimes win and sometimes lose

The only person who wins all the time is the person who owns the racecourse.

When James was telling this story what he was referring to was the importance of us owning the relationships with our customers.

Over the past decade we’ve seen the rise and fall of many social media platforms. However things are changing and the ability for us to effortless use the social media as a marketing platform is starting to decline for 2 main reasons. Competition, advertising on social media is becoming more and more common place and as more people want to do it the competition goes up and so to does the price Censorship and pressure from the social media platforms particularly around what we can say as health professionals.

So what should you do? Diversification is one of the solutions.

One of the most under utilised, cost effective and easy to implement marketing strategies is email marketing. This episode will be the first in a series of podcasts we are going to go to school on how you can implement a heart centred email marketing strategy into your practice.

Listen now.

Thanks for all you do, keep saving lives

Angus

See omnystudio.com/listener for privacy information.

The first 10 seconds of your video are the most important. Muck this up and your video will be ignored! Get these right and you then have the opportunity to add value and build trust (the first steps to getting the phone to ring!).

In todays episode I’ll share with you the 7 key visual elements you need to be considering if you want to stand out on the social media feeds.

Here’s a summary of what I cover: Maximise the screen

Either shoot with your phone in portrait or Add boarders to your video. See ep168 Have an attention grabbing headline. See ep160 Movement Use Subtitles. See ep168 No BORING backgrounds. Use props when possible. Don’t forget to smile

IMPORTANT. If you’re new to video then just start with 1 or 2 of these! Don’t get overwhelmed.

Enjoy the show.

Thanks for all you do, keep saving lives.

Angus

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Ok…let me start with a question. Where’s the first place you look or focus on when your revenue or client numbers are down?

For many of us, the only thing we think about in this situation is how do we bring in more new patients.

My guest on the show this week will tell you that’s only one of three things that you should be focusing on if you want to increase revenue and patient visits.

This week I’m talking to return guest Dr Billy Chow. Billy is chiropractor and a mentor who is passionate about helping health practitioners and service professionals grow and sustain a profitable business. Since graduating he has had a varied and enriching career as an owner of both healthcare and finance businesses as well as working on boards.

As Billy explains, revenue and patient visits are made up of three important components: The number of new patients we’re attracting The efficiency of our onboarding process Our retention strategies.

All 3 of these have a multiplying effect of increasing revenue and patient visits. When we focus on just one of them our results often suffer.

In this episode you’ll lean the biggest mistakes Billy see’s practitioners making in each of these areas.

Enjoy the show.

Thanks for all you do. Keep saving lives

Angus

Links

Website: www.blackdiamondclub.com

Facebook: www.facebook.com/drbillychow

Instagram: www.instagram.com/thebillychow

Bio

Dr. Billy Chow is a chiropractor and a mentor who is passionate about helping health practitioners and service professionals grow and sustain a profitable business. Since graduating he has had a varied and enriching career as an owner of both healthcare and finance businesses as well as working on boards. He is currently a Board Governor of the Australian Spinal Research Foundation. Billy’s also the Director of The Black Diamond Club - Australia, where he helps motivated and ambitious service professionals who are committed to growing their businesses and improving their lives.

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Video is the most powerful form of media on the planet, ignore it at your peril! If you’re wanting to have more impact, influence and income then video should be one of your go to tools.

However…video can be scary and a lot of you tell me just how much you hate being on camera.

In todays episode I’ll share 5 things to think about that just might help you move beyond this.

Here’s a summary of what I cover. No one is good at video to begin with. It’s not about YOU. Stop telling yourself you’re a perfectionist. Don’t use technology as an excuse. Ignore video at your peril.

Listen in now.

Thanks for all you do, keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

My guest on the podcast this week is Tristan Parmley. Tristan has been referred to as one of the best in the world at helping natural health and wellness practitioners use video to fill their practice with new patients and create a community full of raving fans.

In todays episode Tristan introduces us to the Story, Service, Sales video framework. This framework is as brilliant as it is simple and Tristan and I go DEEP into exactly how to use video as a part of your heart centred marketing strategy.

Dive in now!

Thanks for all you do.

Keep saving lives

Angus

Links

To get access to Tristan’s free scripts then email operations@chirorevenue.com and put “I love Angus” in the subject line.

Chirorevenue.com

facebook.com/chirorevenuefacebook.com

https://www.facebook.com/tristan.parmley

Linked in https://www.linkedin.com/in/tristan-parmley-4b359bb6/

Bio

Tristan Parmley is an athlete turned marketer after a ground breaking experience inside the office. During his internship, he negotiated with a chiropractor to do free marketing (social media ads), in exchange for writing off the hours he was required to be there. In the same year, his son was born, he set many records for the universities track & field team, and graduated college. The office felt like the only stress-free environment on earth. Even though he was in a "business," he watched people come in with unbearable pain, and leave happy. Not to mention, he saw the incredible relationships built with the community of clients. His marketing campaign paid off -- bringing in 50 new patients in the first month. From there he was hooked, believing chiropractors were superheroes and it is his mission to help them lead their communities to better health! Over the course of 2 years, Tristan & his partner Josh Matthews Co-Founded Chirorevenue, working inside of offices for free, helping them create content, ads, funnels, and campaigns that would actually make a difference. Now, he is the CEO of Chirorevenue, the fastest growing chiropractic agency in the U.S. and currently lives in Las Vegas, to work from the creator studio.

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One of the pleasures that I have each week is reviewing and providing guidance on dozens of videos from Community Influencer members.

There’s one mistake that I’ve noticed that has been popping up a lot recently and in the podcast today I’m going to share with you what it is and how you go about fixing it.

It’s a really simple fix once you know what it is.

Listen in now.

Thanks for all you do.

Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

In todays episode I’m going to talk about 2 important issues:

How to deal with the haters! This seems to be an issue that worries a lot of you and is one of the leading reasons why many of you aren’t making videos.

Thankfully there’s not a lot of haters around. In fact, I can’t think of the last time I got a shitty message from a hater. However when I do get one, or my clients do, I have a very specific process I follow that puts an end to it immediately. I’ll share it with you on the podcast.

More and more of us are making videos using just our mobile devices. In todays episode I’ll share the workflow I suggest and the two apps that will help to sky rocket your engagement and professionalism.

Thanks for all you do.

Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

Marketing can be difficult, time consuming, overwhelming, confusing and for many of us there’s a significant level of vulnerability that goes with it.

So why do it?

Often we’re told marketing is all about increasing our income, profit etc and I’m all for that. As a health practitioner you deserve to be wildly profitable, after all think about the value that you bring to the community.

Here’s the tricky thing though…income is rarely a good motivator (unless we’re on the poverty line).

On this episode I share a bigger reason for you to be marketing.

I think you’ll find this helpful.

Listen now.

Thanks for all you do.

Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

Many of you come to the podcast to learn what you need to DO to HAVE better results with your marketing.

However, what I often don’t talk about is who do you need to BE to DO the things that HAVE you get better marketing results (sorry if that’s confusing…hang with me).

If you’ve studied any personal development work in the past you’ve probably come across the concept of BE, DO, HAVE.

I’m often guilty of focusing too much on what I have to DO (the tactics and strategies) and not enough on who I need to BE. When I turn my attention to who I need to be things often flow so much more easily for me.

Think about for a moment…if you’re to get great results from your marketing there’s probably a few key characteristics that it would be worth while incorporating. Things like committed, courageous, and resilient a few that come to mind.

On the podcast this week I have best selling author and high performance coach Dr Ben Carvosso. Ben has 28 years experience working with entrepreneurs, small businesses and allied health practitioners.

Ben and I talk about important foundations that must be laid before we embark on implementing a heart centred marketing strategy.

This episode will be important and helpful if you’re finding it difficult to follow through or you’re not getting the results in life or work that you want to.

Enjoy the show.

Thanks for all you do.

Keep saving lives Angus

Links https://drbencarvosso.com https://www.facebook.com/YourOnButton/ https://drbencarvosso.com/about

Bio.

Dr. Ben Carvosso is a High Performance Coach with 28 years experience. Having started his personal development career at age 19, Dr. Ben has spent the last 28 years refining the art of helping to bring out the best in individuals and teams. Using a variety of coaching methodologies, mentoring and success strategies he inspires people for their ideal life to find and achieve their life's work.

Dr. Ben started off in business purchasing a Health Centre at age 23. He built that business up over 14 years to become one of Australia's largest Allied Health practices. About 12 years into his business career Ben also built a Radiology Company from scratch. Starting as Owner, HR Manager, Supply Manager, PR Manager, Marketing Manager, Sales Manager, Finance controller and at times Cleaner. Over 7 years, he built it to a company that had 4 Comprehensive Radiology sites throughout SE Melbourne employing over 34 staff and turning over $3.5M annually.

Dr. Ben now owns a company called The On Button. It provides bespoke health care across a range of services, including Chiropractic, Myotherapy, Natural Therapies as well as incorporating his High Performance Business Coaching.

In 2018 Dr Ben published what was to become an Amazon Bestseller, Life CEO - Take charge and start doing your life's work not your busy work. This book is a coaching manual designed to help business owners design their ideal life, so that they stopped the busy, the full and instead found fulfilment. That all aspects of their life became profitable, including their business.

The High Performance Business Coaching arm of The On Button provides tailored Personal and Business Coaching, Mentoring and Strategy specifically for... Business Owner or Teams Entrepreneurs Businesses generating $500K to $5M in revenue

Ben believes that an extraordinary life is available to you, but first you must become the change, that you want to see in your business, relationships, team and the world around you.

You see, it’s all about you!

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In todays episode I want to talk to you about a new and different spin for you to add to your videos ( or any message you’re sharing with your patients or community. This new spin will help you build more engagement, trust and ultimately have more people calling your practice.

What we’re going to be talking about today is how to gently change or guide the beliefs of the people in your community without pushing them away.

Often in our enthusiasm to help our communities live a healthier life we make them wrong for the choices that they’ve made in the past.

Making your audience wrong is definitely not a good strategy to “win friends and influence people”.

When we’re told we’re wrong we have 2 choices: Admit we’re wrong, agree that you’re right and move forwards with the new advice Disagree that they’re wrong and instead make you wrong!

What do you think your audience are most likely to do? Yep…they’re choosing option 2 almost every time. LOL

Luckily for us there’s a neurological hack we can use that helps us to bypass this.

Rather than tell people that they’re doing it wrong or have a wrong belief system tell them there’s a NEW and DIFFERENT way to manage their health.

Neuroscientist have now determined that the appeal of NEW is hardwired into our brains.

New is all about NOVELTY and novelty activates our brains reward centres.

So what does this mean for you? Whenever possible in your videos, on your websites and in your posts be careful NOT to be making your audience wrong and instead use the words new and or different.

Listen in to learn more.

Thanks for all you do.

Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

Our family has this little cafe we go to. We’ve been going there for years. The entire staff know our names, what we order, our dogs name and over the years we’ve shared the ups and downs of our lives.

Every time I go in there it feels like seeing friends, it’s a relationship that I value and because of that I spend “A LOT” of money there and love telling all my friends about it. When I contrast the feeling I get going there versus going to my local supermarket, things couldn’t be more opposite.

At the supermarket, no one knows me and it seems like there’s a different pre pubescent teenager on the register every time I visit. My visits there are more transactional.

Great businesses foster strong relationships…NOT transactions (that’s important…you might want to read that again!). I’ll be the first to admit that social media has it’s challenges (have you seen the Social Dilemma…it’s terrifying!) but one of the upsides is it ability to help us connect and build relationships with a large amount of people in our local community.

On the podcast this week my guest Jeff Langmaid lays out a content strategy that will help you build more relationships and less transactions. Jeff’s a great guy and this episode is going to be one you’ll want to have a pen and paper handy. Jeff is a genius when it comes to content creating and he really knows how to simplify things!

I think you’ll love this episode.

Check it out now.

Thanks for all you do.

Keep saving lives

Angus

Links Website : www.thesmartchiropractor.com Facebook: The Smart Chiropractor Youtube: The Smart Chiropractor Instagram: The Smart Chiropractor

Bio

Jeff Langmaid founded The Evidence Based Chiropractor, which has become one of the most trusted media outlets in chiropractic. With previous experience in the leadership of a large multidisciplinary group which spent over $5 million per month on marketing; he knows what works, what doesn't, and how to get results. Jeff lives in Tampa, FL.

• Co-Founder of The Smart Chiropractor • Founder of The Evidence Based Chiropractor • Founder of ChiroOfficeCoverage (acquired by ChiroMatchMakers) • Author of “Marketing Chiropractic to Medical Doctors" • Investor in The Hustle, AOMSI Spinal Diagnostics • Featured with ABC News, CBS News, Prevention Magazine

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There’s lots of different opinions about how much we should be involved in our marketing.

Some experts suggest, that as the practitioner, the only thing you should be doing is working with patients and you should be delegating the rest. While others are recommending that marketing is too important to delegate.

I sit somewhere in the middle.

So…If you are going to be involved in your marketing (and not have it take every waking hour) you need to have system.

In todays episode I’ll show you how you can effortlessly produce more highly quality marketing content in less time. There’s a 4 step process that I teach my coaching clients and in todays episode I’ll reveal all!

Listen now.

Thanks for all you do.

Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

Let’s start with this…Facebook ads should be a part of your community outreach. There is a totally cool, helpful and heart centered way to do it.

However, there’s one piece of feedback that I get more than any other though when it comes to Facebook ads and that is…”it’s easy to get leads but hard to get them to show up”.

In the podcast today we’re going to solve that problem for you.

My guest is David Touhill, Dave is a world leader in digital marketing space with a special focus on helping natural health and wellness experts…and, did I say he’s also a chiropractor!

The biggest mistake we make with our Facebook ads is that we treat these potential patients the same way we would treat a patient who has been referred to our practice.

Important…there’s one essential difference between the 2 groups…TRUST!

In this episode Dave shares his 2 step strategy for helping to build trust with these leads. It’s simple, powerful and you should do it!

Even if you’re not running Facebook ads but you’re looking for a way to build trust with your patients before they even come and see you then you need to listen to this episode.

Enjoy. Thanks for all you do.

Keep saving lives

Angus

Links

Website: www.meetwithdrdave.com

Email: drtouhill@gmail.com

Facebook: Dr.David Touhill

Instagram: drdavidmtouhill

Bio

Dr. David started out as a young marketing director in the greater New York City area, successfully acquiring wealth management clients with an average net worth of ten million dollars. His position there taught him the importance of having sound judgement and a robust business and marketing strategy when running a successful multi million-dollar business. While acquiring his doctorate degree, he built a private marketing firm that worked directly with CEO's of multi-million-dollar natural health and wellness centers to scale office systems, establish branding, and building effective Facebook and SEO marketing programs. During this time, Dr. David managed over $500,000 in marketing ad spend for over 40 separate businesses. He took this experience into the influencer marketing space in 2014, building health-based online educational programs, memberships and launch strategies specifically through website development, 8 figure sales funnels, social media and digital marketing processes.

Dr. David is an innovative product and marketing strategist, bridging the gap between the vision and the strategic plan, designing specific products and processes that are scalable, providing long term revenue and growth. He is passionate about working with brands that have a powerful purpose to help others, and creates strategies that help them go from good to great.

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A number of years ago I did a weekend training with a group called The Landmark Forum. There were a number of distinctions that I gained from that weekend that have had a HUGE and lasting impact on me (and some things that sucked. LOL).

One of those distinctions was the concept of are you living life “in the stands” or “on the court”.

In this episode I talk about the difference I see in my coaching clients who are living life “on the court”.

I think this simple but profound distinction might be valuable to you.

Enjoy the show.

Thanks for all you do.

Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

In todays episode I’m talking about the missing link in most of your videos. This missing link has a huge impact on the reach, engagement and impact of your video (disproportionately huge!).

You can have made a fabulous video with really wonderful and helpful content, but if you’re missing this important part, firstly , you’re less likely to be stopping people as they scroll through social media and secondly if they do start to watch your video , they’re less likely to get to the end.

Want to know what the missing link is?

Listen in now and I’ll reveal all. LOL

Thanks for all you do.

Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

I recently purchased a subscription to Masterclass. You might have heard of it before. It’s the online learning platform where world class experts teach you…Steph Curry teaches you basketball, Serena Williams teaches you tennis etc.

Last Sunday morning whilst lying in bed my wife and I decided to let Gordon Ramsay teach us cooking. Before he began his cooking class, Gordon gave a brief synopsis of his life and the journey he’s taken that’s led to him becoming one of the most celebrated chefs in the world.

As he was sharing, something remarkable became evident and in this episode I talk all about it.

Listen now.

I hope you enjoy.

Thanks for all you do. Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

My guest on the show today is Brian Greenberg, he’s the author of The Salesman Who Doesn’t Sell. He’s generated over $50million dollars in revenue from his businesses and has over 10000 reviews and testimonials from happy customers.

On the show today we’re talking all about the power of reviews.

You’ll learn how to collect more 5 star reviews, we talk about the right and wrong way to get a review. Brian shares the ingredients of great review ( I was surprised by this).

We also talked about the biggest mistake businesses make with their reviews and of course we discussed what to do when you get a bad review…I loved Brians system for dealing with negative reviews.

Reviews should be a huge part of your marketing arsenal. More and more potential patients are looking at reviews before going to your website and before making an appointment.

In todays episode you’ll learn how to leverage the power of reviews.

Enjoy the show.

Thanks for all you do.

Keep saving lives

Angus

Click Here To Get a Free Copy of Brian’s Book

How to link directly to Leave a Google Business Review.

Bio

Brian J. Greenberg, aka The Salesman Who Doesn't Sell, has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is the founder and president of True Blue Life Insurance, and Quoteplicity, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply and is the chief marketing officer for Love Fitness and You. Marketing Your Practice listeners can download my audiobook and book on pdf for free.

See omnystudio.com/listener for privacy information.

Running a practice can get complicated…that’s why I like to simplify as many aspects of it as I can. In today's episode I share with you the Golden Rule of Marketing and the only 4 things I think you should be focusing on in practice.

Enjoy the show.

Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

Todays guest on the show is one of your favourites…Dr Tony Ebel. He’s no stranger to the show and has the most downloaded episode of all time!

In the past Tony has shared how he’s successfully used Facebook ads and events to fill his practice and in todays episode we shift gears a little and we dive DEEP into retention.

It makes no sense to be brining all these amazing people to your practice if you’re not KEEPING them.

Tony shares exactly what he does in his practice to create RAVING fans.

If you’re looking for implementable strategies to grow your impact, reach, enjoyment and profitability in practice then look no further.

Enjoy the show

Thanks for all you do.

Keep saving lives

Angus

Links:

Website: www.premierwellnesschiro.com

Facebook: Premier.Wellness.Chiropractic

Instagram: drt.pxkidchiro

Bio:

Dr. Tony Ebel is a Pediatric and Wellness Certified Chiropractor who specializes in and has extensive education, experience, and passion in neuro-developmental disorders and other special needs cases, as well as general pediatric, pregnancy, and family wellness care. Dr. Tony truly runs and operates his dream practice (one of the largest pediatric practices in the county) or what he also now terms “the practice of the future” for chiropractic.

Partnering with Dr. David Jackson, Dr. Tony co-created the first ever online pediatric training program, Epic Pediatrics. He again joined with Dr. Jackson and his incredible practice-building and training program, Epic Accelerators, as an Epic Coach. Having himself benefited tremendously from his 3 years as an Epic Accelerator Client, it was time for him to simply turn around and “lend a hand up” to as many chiropractors as possible in this area as well.

Tony's amazing wife Kristina keeps his craziness in check, three incredibly beautiful and gifted daughters Addison, Alaina, and Emilia, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe neurological damage and delays, only to come through that with zero seizures or developmental delays thanks to the early application of Pediatric Chiropractic. He is a health and wellness “junkie” who loves CrossFit, reading and learning, spending time with his family, and sports.

See omnystudio.com/listener for privacy information.

In todays episode I share with you what no one (including me) is telling you about marketing.

You’d be forgiven for thinking that marketing your practice is a simple as making a video or running a Facebook ad and then just sitting back and watching the new patients role in.

Sadly in the vast majority of cases your marketing will fail...don’t worry though, the same is true for big companies like Coca Cola, Nike and even MacDonalds.

However, to succeed even in the face of these failures big companies have 2 important systems.

In todays episode I’ll share what these systems are how you can implement them into your practice to improve your marketing strike rate.

Enjoy the show.

Thanks for all you do.

Keep saving lives

Angus

P.S In this episode I’ll also share an embarrassing story about me getting dog poo all over my hand..yep all over it. Disgusting!

See omnystudio.com/listener for privacy information.

Did you know that research shows that non verbal skills carry over 4 times the weight of words? What this means is that we can be saying all the right things but our body/posture and gestures can be projecting a completely different message.

Amazing…right!!

I’ll be the first to admit that I put a lot of effort into my words but I almost never think about the silent but powerful messages by body language is sharing.

My guest today is Dr Louise Mahler and she’s an expert in body language, voice and emotion. She has a PhD in business, and degrees and masters in organisational psychology as well as music.

In today’s episode Louise pulls back the curtains and shares with us how to make sure our non verbal communication isn’t turning people away.

This episode is CHOCK FULL of fabulous tips that will help you to improve your presentations and communication skills. Here’s some of what we covered:
• why it’s important to start you video/presentation with movement followed by stillness
• the right way to use your hands, what gestures to make and what ones you MUST stop
• learn why Louise thinks authenticity can be totally misleading (this was a totally new way of looking at things for me)

Louise’s suggestions were simple, made total sense and you’ll be able to implement them right away.

Listen now

Angus

P.S. This is actually a great episode to watch rather than listen to if possible. Lots of what Louise shares will make WAY more sense when you can see her. Enjoy!

Links
Website: louisemahler.com.au
Facebook: louise.mahler.54
Instagram: lousiemahler

Bio
While completing her awarded PhD, Louise observed a missing ingredient in corporate leadership, an understanding of the mind-body-voice connection she calls Vocal Intelligence. By helping people to develop the skills behind each she is able to create discernible, positive change. Added to her understanding of the psychology behind high-stake engagements and the structures for handling emotion, these became the foundation of the Mahler Method, a program for leaders who wish to excel.

Mahler is an expert in body language, voice and emotion, with a PhD in business, and degrees and masters in organisational psychology as well as music. Her skills as a master practitioner in neuro-linguistic programming combine with her professional performance experience on the worldwide opera stage to give her a unique perspective on what presence and authority entail.

See omnystudio.com/listener for privacy information.

In this episode I share with you the 3 words that I think you should remove from your vocabulary…more about that in a moment.

I recently came across an encouraging statistic revealing that world wide literacy is at an all time high. I’m an avid reader and come from a family of readers and I credit reading as one of the habits that’s helped me most in life.

Moments after reading this statistic I was shocked to read that last year, 80% of American families did not buy a book (sadly I would think these statistic might be similar around the world).

It got me wondering…how much of a difference is there between not being able to read and choosing NOT to read?

To hear my thoughts and find out those 3 words, listen to the episode now.

As always friends, thanks for all you do.

Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

Do you ever get the feeling that you’re not living the your best life? If you do, then you’re not alone. It’s common especially in these trying times.

Searching for a deeper meaning and a greater sense of purpose in life can be painful, frustrating and difficult.

My guest on the podcast this week is world renowned at helping people in this exact situation. When people are seeking clarity about their future or want to move through roadblocks, seen and unseen, they call Philip McKernan. As a speaker, he has inspired and challenged the Canadian Olympic Team and The Pentagon to name a few.

This conversation was one of the deepest and most enjoyable I can remember having.

Here’s some of what we spoke about:

what does it mean to show up unapologetically
why Philip has gone on record stating that goals are unhelpful.
the most important step we should take whenever we lack clarity
what our deepest fears are
and so so so MUCH more!

If you’re looking to live a deeper and more meaningful life then be sure to listen to this episode.

Thanks for all you do.

Keep saving lives

Angus

Bio

Philip works with entrepreneurs and business leaders all over the world. When people are seeking clarity about their future or want to move through roadblocks, seen and unseen, they call Philip. As a speaker, he has inspired and challenged the Canadian Olympic Team and The Pentagon to name a few. He is also the founder and is spearheading the One Last Talk™ movement.

He helps people get clear on who they are and where they need to go. He helps them transition in their personal and professional lives so people feel aligned in all areas of life. Philip believes who and what we do ‘off the ice’ has a huge impact on our results ‘on the ice’. His groundbreaking Team Deepening™ work with organizations gives teams a refreshing way to connect and build real and collective resilience.

What separates Philip from a lot of coaches, speakers and gurus is originality. He brings new conversations to the table and spends an obscene amount of time thinking and challenging the status quo, instead of simply repackaging business & life hacking strategies. Philip McKernan is a philosopher, a modern day philosopher of the human experience. His pioneering philosophy around SoulSet™ equips and empowers people to uncover their gifts and impact the world.

With a knack of getting into all sorts of scenarios – he’s caddied in golf for the President of Ireland, been chased and nearly killed by a bull elephant in Nigeria and made wine in Australia. He has traveled to 80 countries around the globe, built an orphanage in Peru, written 5 books despite being dyslexic and created his first documentary film called Give & Grow. The film explores how the gift of giving makes us feel more worthy and alive. It also explores the science behind the impact of giving on our emotional well being, our mental health, our physiology, and our businesses.

Philip believes the path to a happy and fulfilling life is found through the meaning we derive in life through the WORK we do, our relationship to OTHERS and the most important relationship of all, the one with one’s SELF.

See omnystudio.com/listener for privacy information.

In todays episode I talk about what you can learn from the businesses that are currently thriving. Regardless of the economy, throughout history there’s always been businesses that have managed to thrive when others have failed.

Right now, education businesses like Masterclass, Udemy and Creative Live are experiencing record growth.

The reason these businesses are doing well is firstly, the shift towards remote working has meant that our time “online” is at a record high but secondly there has been a drastic shift in how customers are consuming information.

Think about it for a moment…why would customers be happy to pay for courses and training when they can learn just about everything they want for free on sites like Youtube?

Listen in now and I’ll share with you why this is and how you can capitalise on this growing trend.

Thanks for all you do.

Keep saving lives.

Angus

See omnystudio.com/listener for privacy information.

If you’ve got questions about how to grow the reach and impact of your instagram account then you’re in the right place!

My guest on the show this week is Shanté Cofield aka The Movement Maestro. Shanté is Physical therapist turned entrepreneur and the founder of The Movement Maestro LLC, a social-media based company that provides both online and in-person education for movement professionals around the world.

And…let me admit it right here…my wife Lauren and I have a total Insta crush on Shanté. (There’s a moment in this episode where I get super embarrassed from a dorky thing is said…arghhhh!)

Today we went deeeeeep on the how to grow your instagram reach and impact. Here’s a sneak peak into what we chatted about.

what to post
when and how to use IG Stories, IG Live, IGTV and the IG feed.
how to deal with trolls (Shanté thoughts and insights on this were brilliant)
how often to post
and heaps and heaps more

Shanté is the real deal. If you’re wanting more impact, reach and fun without the fuss then be sure to check out this episode.

Thanks for all you do.

Keep saving lives

Angus

Links

Web -www.TheMovementMaestro.com

Instagram themovementmaestro

Facebook. TheMovementMaestro

Bio

Dr. Shanté Cofield, PT, DPT, OCS, CSCS

Physical therapist turned entrepreneur, Dr. Shanté Cofield, aka The Movement Maestro, is the founder of The Movement Maestro LLC, a social-media based company that provides both online and in-person education for movement professionals around the world. Shanté’s passion for digital business has helped her amass a social media following of over 56,000 people, become an international speaker, and launch her own podcast, Maestro on the Mic, which has been downloaded over 415,000 times to date. With her continued success in the digital space, Shanté’s professional pursuits now center around providing business coaching to movement professionals, with a focus on brand strategy and development and the ever-growing digital marketplace.

Shanté is a proud instructor for RockTape, drives a hypergreen Jeep Wrangler, and wishes to leave you with this message:

Be fearless in the pursuit of what sets your soul on fire.

See omnystudio.com/listener for privacy information.

Have you ever stopped to think about why you don’t do the things that you know you need to do? Each week I’m coaching practitioners over the hurdles that coming along with making videos and putting themselves “out there” on social media.

2 weeks ago I had a breakthrough call with one of my clients and on the podcast episode this week I’ll share it with you.

This simple breakthrough has helped him end procrastination and now has him making videos like never before.

Thanks for all you do.

Keep saving lives

Angus

See omnystudio.com/listener for privacy information.

We live increasingly fascinating times…the world is changing and a long with this so does the conversation what we need to be having with our patients and our communities.

Two of the challenges that I’m hearing from many practitioners are

Firstly…how do I prepare my practice if there’s a second wave and
Secondly how do I show up, inspire and lead my community towards a different way of looking at their health in this current pandemic.

Well…My guest on the show today is going to help you with both of those…

Her name is Paula Drayton and She’s a revered facilitator, Master Trainer and Master Coach with expertise in communication and behaviour change. Paula loves working with leaders as they grapple with complexity in fast moving environments.

Here’s why today’s episode is important

Sometimes in our enthusiasm to share a message we end up coming across looking like a greenie or an evangelist…we talk about how to prevent this
If a second wave happens and practices have to close again…the practices that survive will be the ones that are able to build massive amounts of trust with their patients. Paula will show you how to do this.
Paula will introduce you to the concept of being an ambassador of possibility - she’ll show you how to re invent what you do and change the way your communities might see you.
You’ll discover the key ingredients in creating a shared understanding and learn the importance of listening.
And heaps heaps more..

Paula is one of my absolute favourite peeps…enough from me.

Enjoy the show.

Thanks for all you do.

Keep saving lives

Angus

Need New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!

Links Mentioned In The ShowFacebook: https://www.facebook.com/liberatedleaders/

Instagram: https://www.instagram.com/liberatedleaders/

Linkedin: https://www.linkedin.com/company/liberatedleaders/

Email: info@liberatedleaders.com.au

Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2

Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEo

Stitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

Paula is a Master Trainer, Facilitator, Change Consultant, Certified Master Coach, Passion Coach, and experienced business Consultant. As Co-founder of Liberated Leaders and Founder and Director of Resource Advisory she has extensive experience helping individuals and organisations express and achieve their potential, using her humanistic approach and globally-sourced toolkit to engage and enable learners, teams and groups.

As a consultant, facilitator and coach, Paula has worked with multi-national publicly listed organisations, State Government, Local Government, small and medium sized enterprises, professional services firms and industry organisations.

Prior to establishing Resource Advisory in 2007, Paula held senior management positions within the environmental management industry, specialising in communications, marketing, education and behaviour change. Her professional experience is diverse and includes consultant and management roles with Professional Services Firms Ernst & Young and Andersen, Colliers International, Gallup, Brambles (Cleanaway) and Tourism Australia.

Paula’s specialist skills in behaviour change, learning design and conversational practices are instrumental in the Liberated Leaders and Resource Advisory change and transformation offers. She possesses the ability to apply innovative approaches, solve complex problems, build capacity with her clients and stakeholders, drive accountability and manage and sustain change.

Paula is a skilled presenter and keynote speaker, addressing audiences to explore coordination of activity, communication, change and transformation. Her unique skill is engaging those in the room through reflection, fun, appreciative and critical enquiry about topics at hand.

Paula is especially passionate about sustainability and has chaired events at Ecoforum, Sustainable Transformation and Liveable Cities conferences. Paula’s deeper expression of her own authenticity means you might find her in the forest hiking, with a paintbrush and palette knife in hand, or writing any day of the week she is not working on large scale change projects.

Paula Drayton // www.liberatedleaders.com.au

See omnystudio.com/listener for privacy information.

In todays podcast I want to share some thoughts on ending needless suffering…particularly with regards to your marketing.

Many of you have seen my dog Conan in my videos and social media posts. If you haven’t he’s a big (very energetic) German Shephard. Because of his energy and his size he can sometimes be a pain in the butt to walk because he loves to pull.

Over the past 12 months I’ve been working really hard to try and improve this. Here’s the funny thing…when I say working really hard…I was continuing to do over and over the same thing that wasn’t working. Crazy hey!

So finally it was time to do something DIFFERENT…I read books, watched videos and found a subtle change in the way that I positioned his lead and the results were AMAZING.

So…what does this have to do with your practice?

Many of you are suffering in practice because you’re continuing to do the same thing that hasn’t worked in the past!

What you need is a “new way to hold the lead”!

The good news is, there’s less need to be suffering now than ever. The solutions to you suffering are probably only a video, book or a podcast away.

The KEY…is to commit to doing something NEW.

Enjoy the episode.

Thanks for all you do.

Keep saving lives.

Angus

Need New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!

Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2

Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEo

Stitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

See omnystudio.com/listener for privacy information.

Living a BIG life isn’t easy…it takes courage…and not just occasional courage, you need to be able to access it daily. This week on the podcast we’re talking all about what it takes to access courage.

My guest on the podcast this week is Dr Jim Karagiannis. Jim has spent more than 5 years studying the behaviours and psychology of individuals who are able to perform at a high level when under extreme levels of stress.

Jim shares the biggest mistakes that we make when trying to access more courage (hint…we go too hard too fast!). You’ll learn a road map that will help you access more courage as well as what to do when things are working out as you hoped.

Here’s why this episode is important…right now our communities are desperately looking for leadership and courage is a vital ingredient needed to take the first step.

This episode will help you take that first step.

Thanks for all you do.

Keep saving lives.

Angus Need New Patients? Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First! Links Mentioned In The Show LUX Consulting https://linktr.ee/Luxconsulting

Launch and Beyond Podcast https://launchandbeyond.com/ Social media links

IG https://instagram.com/luxconsultingco?igshid=4hnscaa5ybpi https://instagram.com/launchandbeyondpodcast?igshid=1gtvodh9y7so8

FB https://m.facebook.com/Lux-Consulting-2095512457437074 https://www.facebook.com/Launchandbeyondpodcast/ Subscribe To The Marketing Your Practice Podcast iTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2

Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEo

Stitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

Jim is a passionate man who loves to learn. No matter what field of study he is undertaking at a given time, he immerses himself fully into it. He is especially passionate about the areas of mindset and personal growth and this fuels his voracious learning appetite.

With a background as a Doctor Of Chiropractic, and a fascination in the area of Neuroscience, Jim is focused on optimising human potential.

As a Certified Neuro-Behavioural Modeller (NBM), Business and Life Coach, Jim is focused on empowering all those he works with to focus on “Who They Need To Become” in order to achieve their outcomes, and to live their ultimate purpose.

An area of particular interest is working with entrepreneurs and business owners who have experienced rapid and exponential growth in their businesses, yet are overwhelmed, unfulfilled and “stuck”.

Jim is a true visionary, who sees the big picture in all he touches. He is committed to supporting others to see their vision more clearly and to courageously step into it.

In 2020, Jim launched a podcast called Launch and Beyond with Co-Host Adam Khazaal aimed at supporting Entrepreneurs and Business Owners not only to succeed in business, but also in life . Helping them happily achieve, instead of achieving to be happy

Jim is married to his wife Bettina for over 28 years , and they have two adult sons . He loves to keep fit and challenges himself through the regular discipline of Brazilian Jiu Jitsu (BJJ)

Jim Karagiannis // Lux Consulting CoSee omnystudio.com/listener for privacy information.

Continually creating great content can be tricky and in todays episode I’m going to make it MUCH easier for you.

I’m going to introduce you to the framework that Steve Jobs used to create one of the most valuable companies in the world….Apple.

Jobs has gone on the record to say…”we’ve always been shameless about stealing great ideas”

However, it’s what Apple did after stealing the great ideas that made all the difference.

In this epidote I share the 5 places I go to steal great ideas.

Listen now and I’ll share the whole story with you.

Angus

Need New Patients?Learn About My Step by Step Community Influencer System. I'll Guide You Towards Becoming The Trusted Health Advisor In Your Community, So Patients Will Naturally Want To Choose You First!

Subscribe To The Marketing Your Practice PodcastiTunes | https://itunes.apple.com/au/podcast/marketing-your-practice/id1370714740?mt=2

Spotify | https://open.spotify.com/show/5eOycXrqKdk0XY5a7HfrEo

Stitcher | https://www.stitcher.com/podcast/the-insightful-chiropractor/marketing-your-practice

See omnystudio.com/listener for privacy information.

Todays guest is Kristen Hinman…you might remember her from Ep39. Kristen is an expert at helping personalities and brands go from unknown to known. She’s helped her clients get major free publicity on shows the Good Morning America and The Today Show. In todays episode we walk step by step through what a practitioner would need […]

In today’s episode of The Marketing Your Practice podcast Dr Jamie Richards shares step by step what he’s doing to get killer results with his Facebook advertising.Let me clarify killer results…over the past 2 months he’s spent $3800 on Facebook Ads and has been able to bring in a whopping $66,000 worth of business…that’s a […]

They’re back for more…4 months ago I was joined by Tony Croke and Martin Harvey and we spoke candidly about how the Corona Virus was impacting our lives and practices and how we navigating these unusual times. That interview seems like a lifetime ago and a lot has changed since then. Here’s what we covered in this […]

We’ve been trained into thinking that we need to have 100’s of people watching and engaging with our videos for them to be a success. Luckily for us…that’s just NOT true.The keys to success is consistency. When you create your content the right way (in this episode I’ll show you the 2 ingredients) and you […]

Do you feel like you’re called to do and be more? For many of you the answer is a HELL YEAH!If that’s you, but something is holding your back, then todays episode is a must listen. The burning desire inside of us to grow is hard to ignore but so too is the dreaded fear that […]

In this episode here we’re talking all about money…about how to earn more, keep more and not be a douche in the process.If talking about money makes you feel awkward then you’re not alone!About 8 years ago I had a “a-ha” moment that completely changed the way that I looked at money. This revelation has […]

Clarity…or knowing what you want is one of the most powerful skills a practitioner can develop.Think about it for a moment…everything in life becomes infinitely more achievable when you first clarify what it is you actually want to achieve.Clarity of outcome might sound simple but it’s not easy…for instance, do you know what you’d like […]

Ok…I’ll admit it. This week COVID-19 got the better of me and I had a HUGE case of stinking thinking!In this episode I’ll tell you about how I got shitty with the Lululemon sales guy (sorry buddy!) and then what I did to pull myself out of the doldrums.Hope this helps.Thanks for all you do.Keep […]

Busy…busy…busy…BUSY. Running a practice isn’t easy, there’s so much to do and often it feels like there’s so little time. “And then on top of that Angus you’re telling me that I need to making at least one video EVERY week…you’re dreaming!”Ok…calm down…I get it, I know it’s difficult. What makes it worse though is […]

Why do you market? When I ask this question, I typically get one of two answers…I want to get my name out there (i.e get some social media presence) orI really need some new patients.These are both valid reasons to market and if you do your marketing right they will be the result but they […]

A couple weekends ago Lauren and I spent the night at our friends place. When I woke in the morning…there on the bedside table was a book calling out to me. I know this might sound strange but it was almost impossible for me to not pick this book up and read it! Have you […]

I’ve got a question for you…Who’s making the rules in your business?Let me expand a little…Why did you decide to charge the fee you charge?Why do you work the days and hours your work?Why did you decide to spend the amount of time that you do with each client?For many of us when we’re asked […]

When the world went into shut down earlier this year I was recommending to all my clients that they double down on their community outreach…share more content, create more videos and step up and be a leader in these uncertain times.One of my coaching clients, Chris Cameron did just that and his results have been […]

In todays episode we go back to basics and I share a powerful 4 step framework for helping you to improve the profitability of your practice/studio without you having to see more people!Yep…you can ethically make more money without doing more work. Listen in and I’ll tell you how.Thanks for all you do.Keep saving lives.Angus […]

Have you ever felt stuck for content ideas for your videos? Do you know that you should be creating videos but you hate being the center of attention? Would you like to learn a powerful strategy that builds trust, expertise and helps to position you as the local health gatekeeper?If you answered yes…then today's episode […]

If you have difficulty being on camera then you will LOVE this episode.First let me start with this…if you’re not building relationships and goodwill with video then you are risking becoming invisible and irrelevant. It’s not a matter of if you should be creating video, it’s just a matter of what’s the best kind of […]

In this episode I talk all about the importance of sharing your “why” with your community. If you’re wanting to build deeper and stronger relationships with people it’s essential that you share your inner drives, values and what gets you out of bed in the morning.Behavioural scientists continue to uncover just how much of our […]

On Ep.124 Dennis Yu and Jake Campoli joined the podcast and spoke about the kind of content we need to be creating if we want more people in our community knowing, liking and trusting us.We spoke a lot about video and in particular he shared:the 3 kinds of videos you should be makinghow long your […]

In todays episode I chatted with my good friend Dr Russ Rosen about the 4 step plan he’s been using to help his coaching clients thrive in this post COVID 19 environment.In the last 4 weeks Russ has been working closely with his clients and helping them reintegrate back into practice. With Russ’s 4 step […]

As our communities start to emerge from isolation NOW is the time for you to be stepping up your community outreach.If you’re wanting your practice to be different…if you’re wanting to step up your game then things will need to change!Now…I’ll be the first to admit that change is HARD!!!It’s even harder though when you’re […]

Overwhelm….arghh…it’s what’s holding so many of you back from implementing a successful digital marketing strategy. Technology overwhelm…it all seems so damn complicated.Time overwhelm…I don’t have the time to be implementing all this “stuff”.Right…I get it…I used to feel that way too.So…let’s see if we can ease a bit of that overwhelm and get you moving forwards. Sound […]

As things begin to slowly return to normal over the coming months, many in your community will be cautiously returning to previous lives.As they resume life, you will see an increased focus on health and wellbeing from many in your community. Many families will be looking for new ways to look after themselves but understandably […]

In todays episode we’re going to be talking all about the power of story and why you should be sharing more stories in your marketing, in your communication and in your patient educationOur guest today is story telling and story listening expert Mark Schenk, Mark and his team at Anecdote help businesses tell better stories.Mark […]

Every week I have the opportunity to run strategy sessions with practitioners from around the globe. We talk about their struggles with marketing, that challenges in practice, what’s working for them and what’s not.In over 90% of cases there’s one thing that has been missing for them and in todays episode I want to share […]

Have you ever wondered why a Tiffany’s diamond is twice the price as the exact same diamond sold from the local jeweller down the road or why Louis Vuitton is able to charge 5000% more for hand bag than Target?…Premium branding is the answer.In todays episode of the Marketing Your Practice Podcast I spoke in […]

One of the biggest challenges that practitioners have with their social media marketing is coming up with useful, valuable and engaging content.In this episode I share with you a really simple but incredibly powerful framework for identifying the kind of content that your patients and potential patients are wanting to see.Listen now.Thanks for all you […]

If you’ve been listening to me for any time you’ve probably realised that I’m a pretty positive kind of guy…yep I’m one of those lemonade from lemons people.As COVID progresses we’re seeing more and more opportunities presented to us…some of them good and some of them….arhh….not so good!In todays interview I talk with Chad Woolner. […]

So…what should you be doing RIGHT NOW to make sure that you have a practice to come back to after the COVID-19 pandemic settles down?This is a question you should be taking seriously and the answer is simple (but not necessarily easy)…you should be strategically building goodwill and getting the attention of the people in […]

Do you ever feel stuck, unsatisfied, unproductive or just like you can never get what you want in life? If you answered yes…then firstly you’re NOT alone and secondly you’re going to love this episode of the Marketing Your Practice Podcast.Todays guest is Dr Josh Wagner and he’s just released his new book called “You […]

Ok…so let me tell you why this episode of the Marketing Your Practice Podcast is a must listen:you’ll learn exactly what a personal brand is and why it’s essential for the growth of your practice.you’ll discover the important difference between strategy and tactics.you’ll find out why using social media without strategy is a waste of […]

Many of us are experiencing lot’s of “firsts” at the moment…wearing face masks, self isolating, closing practices and a future full of uncertainty.So…it was time for a MYP podcast first also…my first multi person interview (yep..we had a threesome!)For this episode I chatted with two of my dearest friends who also happen to be two […]

Earlier on in the year my wife and I went along to spend a day with Gabrielle Bernstein…maybe you’ve read her books?? She had a best seller recently called The Universe Has Your Back. If you’re into Woo Woo you’ll love her.My biggest take away from that weekend was the importance of patience. Not so long […]

Ever had someone tell you that social media doesn’t work for attracting new patients?Yep I’ve heard it too!Today you’re in for a treat. This week on the Marketing Your Practice Podcast I interview a Melbourne based physiotherapist who has had in excess of 1000 new patients come directly from instagram in the past 24 months…and […]

COVID 19 is not the only thing that’s contagious at the moment…so is the the fear, anxiety and overwhelm that’s permeating our communities.In this episode I share exactly what I’m focusing on in these times of uncertainty. I’m committed to staying centred during this chaos and being responsible for my own emotional tone rather than […]

Over the next couple of weeks I am going to be releasing some extra episodes of the MYP podcast to help serve anyone who might be feeling a little overwhelmed, anxious, stressed or who would just appreciate to hear my thoughts throughout these tricky times.What our communities are begging for right now is leadership, compassion […]

Today folks we’re going to be talking all about Chat Bots and Messenger Bots with Jamie Buttigieg.I’ve always been a bit skeptical about the practical application of Chat Bots, especially when it comes to helping us attract more high quality new patients. My experience with them had always been impersonal and frustrating, however Jamie has […]

Have you ever heard of the Branding Law of Differentiation? In essence it says this…it’s better to be different than it is better to be better. That statement is probably worth reading twice……it’s better to be different than it is better to be better.Now, I’m not suggesting that you don’t need to be fantastic at what […]

In today's episode I'm going to be talking with you all about marketing budgets and I’ll share with you some simple frameworks that will help you understand how much you should be spending on marketing every year. The good news is that it’s probably less than what you think.Trying to reach potential patients in your […]

Sadly, about the only constant in marketing these days is change!Think about it:having an ad in the yellow pages used to workjust having a website used to be a big dealonce upon a time screenings at the local shopping centres were a hitand now making videos are all the rageAs sure as the sun rises […]

5 years ago I read a paragraph in a book that had a profound impact on my life. It changed the way that I thought about my happiness, my goals and my purpose. Yep…one paragraph…one moment and things haven’t been the same for me since.The book was called Clarity and here is that paragraph…”the hidden hamster […]

Ok, so I know this might sound a little dramatic but this episode was a dream come true for me. Todays guest is Dr David Jackson and David has had more impact on me as a chiropractor than any other person! Not only was David influential in helping me become a better chiropractor but he was […]

Ok, so you’ve just finishing making a video…what should you do next?In this episode I’m going to show you the five things you need to be doing with every video so you can maximise the views, attention and audience engagement.Making the video is only the first step. If you don’t have a predictable strategy to […]

Attracting patients to your practice is the first job of marketing. The next job however, is converting and inspiring those patients into raving lifetime fans and this is the topic of todays episode of The Marketing Your Practice Podcast. Todays guest is Dr Brad Glowaki… AKA The New Patient Maven. Brad and I talk about how […]

Have you ever considered how a virtual assistant (V.A) might be able to help you with your marketing (and life)? Perhaps you’ve fantasised about how helpful it would be to have your very own video editor, social media manager or maybe even someone to help take all those boring repetitive tasks of your plate so […]

In todays episode I share 5 ways you can improve the engagement of your videos so you can attract more attention. This year I’ve been talking a lot about the importance of creating ATTENTION in your community. In fact, if you’re not actively creating attention in your community you’re risking becoming irrelevant and being left begin. When […]

Welcome to 2020 and boy has this been a wild start for me. In the past 10 days, I’ve celebrated Christmas, New Year, my birthday, been evacuated from my summer vacation and had the scariest 90minute drive of my life, driving through thick smoke, on winding bush roads trying to get away from bushfire! (Listen […]

In todays episode you’re going to learn how to increase your internal referrals without having to be a douche bag! Be sure to have a note pad and pen ready for this episode because it’s full of gems. Internal referrals are important for several reasons but here’s 2 biggies - internal referrals tend to be great patients who […]

Boom…we made it to episode 100. Thank you to everyone that has been here with me along the way. Mostly…thank you to my dearest friend Dr Tony Rose for beginning this journey with me almost 2 years ago. So…who better to have on the podcast for the 100th episode than our most downloaded guest ever…Dr Tony […]

What if there were only 2 things that you needed to focus on to grow your practice?Sound too good to be true?Well I used to think so too. In this episode I’ll share the only 2 things that you need to focus on if you want your practice to grow in 2020.If you’re feeling overwhelmed, […]

Breaking through the noise might be the single biggest marketing challenge that we face. When the average person opens their social media platforms there are 1000’s of messages just waiting to be thrust in front of them. To make matters worse…the bosses of these social media platforms are making it even more difficult for posts […]

I’ve got a question for you…what’s the purpose of your website? If you’re like most practitioners you’ve probably never stopped to think about this or if you have, then you probably think that it’s just there to help you get more patients. Most of us see our websites as a necessity but we have no idea […]

2500 years ago Sun Tzu in his book The Art Of War had this to say…“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”Every week I’ll have a practitioner reaching out to me looking for the latest tactic to attract new patients from social media or the […]

He’s back! It was SOO good to have my “brother from another mother”, Dr Tony Rose back on the show. It’s been 8 weeks since Tony opened the doors to Auburn South Chiropractic and we thought it was time to share with you all the wins and losses he’s experienced so far. Here’s some of what we […]

In todays episode I talk about why you should be organising your knowledge and patient care protocols into a system. So…what do I mean by a system? Great question…I’ll tell you in a moment. But first, remember back in episode 82 I introduced you to the idea that the best product or service doesn’t win the best […]

With over 1 billion active account Instagram is one of the fastest growing social media platforms. Over half the users are aged 18-34, so if your perfect patient is in this age bracket you cannot afford to ignore this platform. I’ve been a huge Instagram fan since the early days and I’ll be the first to […]

It’s book review time! In this solo episode I talk about one of the best books I read this year. It’s called Building a Story Brand and it was written by Donald Miller.In this book Donald talks about the importance of clarity. Numerous times through out the book he repeats his mantra of “When You […]

There’s been times in my life where I’ve felt like I’m in such a huge hole that all I can focus on is the next step. Looking beyond that one step would have been overwhelming. The belief that has allowed me to take that ONE step though has been an inner confidence that regardless of how […]

Can you believe it’s only 6 weeks until Christmas…man has this year gone quickly!! How has your year been? For most of us there’s a tendency to want to slow down this time of year ( I know in the past that I did) however one of my realisations is that the best thing to be doing […]

Woo hoo…wow did I enjoy this episode. I am FASCINATED by the science of influence and persuasion and in this episode of the Marketing Your Practice Podcast I got to speak to a brother from another mother….Dr Dan Sullivan. Dan shared the latest scientific development on how we actually make decisions…most of us get this totally […]

Did you know that Live Streaming Video generates more comments shares, engagement and views than standard video? If you’re not making Live Stream Video then now is the time to start. When it comes to letting our audiences get to know us better then live streaming video is perfect because they’re perceived as more authentic and […]

Wow gang…this one was DEEP! Strap in! I’ve always found it interesting that as health practitioners we do a brilliant job looking after our patients but often a lousy job looking after ourselves. Let me be the first to confess…I am not immune to this. In the past 20 years I’ve driven myself to anxiety attacks, chronic […]

Most health practitioners have bought into the idea that making and sharing videos with their community is a powerful marketing strategy.Where they get stuck though, is, what should I make my videos about??? This is a question that I get on a weekly basis. So…today I’m going to share with you an 8 step framework that will […]

Today we’re joined by marketing royalty Rick Cesari. Rick was instrumental in helping GoPro and the George Foreman Grill build billion dollar brands through Brand Response advertising and strategic video marketing. In this episode we chat about his upcoming book Video Persuasion which aims to put the big brands’ proven video marketing techniques into the hands […]

Todays episode comes from a Marketing Masterclass that I just recently recorded. The purpose of these short marketing masterclasses is to share with you what’s working now so you can build more goodwill, expertise, authority and maybe even a little bit of celebrity in your community (this will all help to get the phone ringing […]

There’s only a few secret weapons when it comes to influence and communication and AUTHENTICITY is one of them. As a recovering perfectionist myself I’ve found myself needlessly spending hours trying to craft the perfect message, post and video when all I needed to do was push my perfectionism to the side and communicate with authenticity. In […]

Today we’re going to talk about how to get more people to take action..now this might be taking action after watching your video, reading a blog post, visiting your website or maybe it’s in person after your report of findings or even after attending a regular apt.Regardless of the setting, there are certain principles to […]

Do you ever feel STUCK…stuck in your practice, maybe your not sure where to go next, perhaps your growth has plateaued…or, for you…maybe you feel stuck in your life….arghhhh! If any of this sounds familiar then you are in for a treat because todays guest on the podcast is a superstar at […]

In todays episode I want to talk to you all about the 3 most important questions that every practice should know the answer to…Knowing the answers to these questions will provide immense amounts of clarity for your marketing, branding, communication and even the kind of staff you employ.I’m a huge fan of the power of […]

Have you ever felt like running a practice is just too hard? I certainly have…often on a monthly basis. It’s no surprise that we find running a practice difficulty…most of us never got any training on it at ALL! So…Chris Burfield to the rescue (cue superman music). Chris is a good buddy of mine and he is one […]

Have you ever had a shop salesperson talk you out of something that you wanted to buy?I had this exact experience last week. I went in to see my good friends and Factory Sound in South Melbourne to buy a new microphone and podcasting box.I was planning on spending about $1200…what happened next blew my […]

Ok…want to build more authority, expertise and trust in your community? Well…starting a podcast might be the key! Podcasting is one of the fasting growing online mediums and the big online players are heavily investing in it: Spotify just invested $500million into expanding their podcast reach Google is now indexing all podcasts…this means patients will be more easily able […]

In todays episode I want to talk to you all about imposter syndrome. So, if you’ve told yourself that you’re not qualified enough, don’t know enough or don’t have the experience to be sharing videos, articles or giving talks to your community then todays episode is FOR YOU.According to the crew at International Journal of […]

Imagine creating such a strong brand that when someone thought of chiropractic (or naturopathy, Chinese medicine etc) they thought of YOU. Todays guest, Dr Jake Grinaker has made that his reality. Dr. Jake has arguably one of the most successful practices (and lives) in the chiropractic profession. A few short years ago that was not the […]

Theres few things more frustrating than going to the effort of creating a great video, blog post or social media post and then checking back in a few days later to see that it’s only had 3 views (and two of them were from your mum!)In this episode I share my thoughts on how to […]

On this weeks Episode of the Marketing Your Practice Podcast I chat with the AMAZING (yep…I’m yelling it) Cynthia Boccara.Cynthia is passionate about teaching experts (like you) to better share their messages and I just love what she has to say!We had a fabulous chat about the impact that posture and body language has on […]

Most of marketing can be broken down into two categories…Promotional Marketing and Value Marketing.There’s been ongoing debate amongst marketing nerds around the globe for decades about which is better and in this episode I share my thoughts.Hint…they’re both great…you just need to know when to use them!Promotional marketing is driven by discounts and scarcity i.e […]

Well guess who’s back…it’s the amazing Dr Tony Rose.Tony left ADIO Media a few months ago to get back into practice and I thought this might be a wonderful opportunity to look over his shoulder as he navigates his way through the ups and downs of starting a new practice from scratch.The last time set […]

Welcome back to another stackable episode of the Marketing Your Practice PodcastSo, in todays episode I chat a little about the 6 practice multipliers and share a “not so great” experience I had recently with a visit to a Chinese Med Practitioner.The 6 Practice multipliers are a framework that originally Dr Tony and I put […]

This might be the most content packed interview I’ve done so far on the podcast. So..strap yourself in! If you’re looking for a really powerful and simple system for attracting more new patients (and keeping the ones you’ve got) then listen in. This week I’m talking with Dr Jeff Langmaid. He is the founder of The Evidence Based […]

This is a new kind of “snackable” episode that I’ll be adding into podcastIt’s new for 2 reasons…It’ll be just meit’ll be short and sweet with a simple and actionable strategy. I expect each episode to range from 5-15minutesTodays episode I share an awkward story that happened to me on an aeroplane and I’ll tell […]

I loved, loved, loved this episode of The Marketing Your Practice Podcast. Have you ever felt like to be successful in practice you need to be a “Jack of all trades”…you need to be a CEO, Manager, Marketer, Practitioner, Head of Sales etc etc If only it was as easy as just looking after the patients! This week […]

I’ve got a question for you…how many patients each month come into your practice as a direct result of your website? For most of us the answer is either ….I don’t know or not many. Next question ….(last one, I promise)… How much time did you put into carefully crafting the words on your website? Not much??? Well, simply […]

One of the biggest challenges that we have as natural health practitioners is being able to stand out from all the noise and get our message heard. Remember…the more people that know, like and trust you, the busier your practice will be. On this weeks episode of The Marketing Your Practice Podcast I spoke with Janet Beckers. […]

Have you ever been confused about which platform you should be focusing on….Instagram, Facebook, Youtube etc ? I get this question every week and it’s a great question…but, often we’re not asking this question at the right time! Before you even begin to think about platform you need to ask yourself this question (it’s super important). Who am […]

Want to know exactly how to lift you social media game so you can boost influence, share your message more and attract more patients? If you answered yes…then you’re in for a treat! On this weeks episode of the Marketing Your Practice Podcast I’m talking with social media expert Stevie Dillon. Stevie’s an expert at helping small […]

For many of your potential patients, your website is their first introduction to you and your practice. Yes, you’ve heard it all before and its true…you do only get one chance to make a first impression.On this weeks episode of the Marketing Your Practice Podcast we’re talking with website whiz Justin Meadows. Justin helps business […]

In this episode of The Marketing Your Practice Podcast we’re talking all about how to use google ads to get your phone ringing with high quality new patients. Our guest for the show is Ilana Wechsler, she is the founder of a boutique digital agency called Green Arrow Digital which specializes exclusively in Pay Per […]

[Important] It's not about getting people to watch your videos!It might sound a little counter-intuitive but getting people to watch your videos shouldn't be your number one goal. If it were just views, then I'd be suggesting that you make cat videos!When your goal is to get the phone ringing with new patients then what […]

James Schramko is one of the OG’s when it comes to digital marketing. His specialty is helping business owners (like us) get a whole lot more profit while working less. I get it…you’ve probably heard this before (I certainly have) but what’s different about James is that he actually helps real businesses both […]

Todays episode is all about crushing OVERWHELM. Our guest and my very good friend Dr Billy Chow has a fabulous framework for helping practitioners get UNSTUCK and back on track by focusing on what he calls the next logical step (he learnt this from an episode of House of Cards).I love this framework for 2 […]

It seems almost every week that we as complementary health practices continues to come under greater scrutiny. It’s not just our evidence and efficacy that’s being questioned but in many places third party rebates are being questionably removed. In this episode of The Marketing Your Practice Podcast we talk with the managing director of Metagnics ANZ […]

Ok…let me state the obvious…”the times, they are a changen” (I hope you read that in your best Bob Dylan voice). LOLI don’t know if you’ve noticed… but things are changing SO QUICKLY nowadays. Many of the tactics that helped a practice succeed just 5 years ago aren’t working today!Competition is greater than ever and […]

Have you ever wanted to take 6 weeks off from practice and return to a thriving practice? In this weeks episode of The Marketing Your Practice Podcast we chat with Dr Lisa Smycz the principal chiropractor from North Melbourne’s Errol St Chiropractic Centre. Lisa is a member of our Community Influencer membership program and she’s […]

This episode is all about destroying the overwhelm that often comes with digital and social media marketing. If you’re confused about what content to create, overwhelmed by the technology and frustrated with a lack of reach and engagement with your social and digital media then this episode is FOR YOU!We’ll share a powerful and really simple […]

In this episode we talk about what it takes to be great in practice. The simplest, most effective and cheapest way to have long term impact in your community is to be GREAT. The truth is you must have something great to market before you begin bringing in new business. Being good at what you […]

Share0 Tweet0 Share0 In this episode we chat with Dr Mark Wade from Virtual Summit Software on how you can run a One-day Online Virtual Summit to position yourself as the Expert in your community and flood your practice with New Patients. You'll learn... - How to get the right people on your Summit - […]