Everything Is Marketing: Recent Episodes
MLive Media Group
On this podcast presented by MLive we tackle what is happening right now in the world of marketing discussing tactics, tools, and strategy while separating the art of what digital marketing is from some of the noise that surrounds what it isn't.
In this episode, Eric Hultgren gives you some insight into how the Coronavirus is changing how marketers think and speak to their customers. Plus, Facebook puts out a guide that can help you with your crisis management. Facebook Small Business Resilience Toolkit AdAge Hershey's Article EMarketer Report on COVID-19 Get Google Hangout Access
In this episode, Eric Hultgren talks to Jamie Dionne about an experiment that MLive executed in December that yielded some surprising results. Those results have led the team to look at a lot of things in a new light.
Andy Olson and Myron Stanley get into a deep conversation about the process of making creative things for clients. Their inspirations, the pain points, and how they understand what they are supposed to make and for whom they are making it.
Corina and Andy join the show to talk about the process of designing ads and how you stay creative day in and day out. https://www.linkedin.com/in/corina-van-duinen-75880142/ https://www.linkedin.com/in/aodesign/
Anne Drummond joins Eric Hultgren to talk about the art of the sale and if 77% of customers expect businesses to offer products that cater to their personal tastes are you better off building an experience rather than a deal?
At MLive Media Group, our creative team is often called upon to generate ideas for our clients. We thought it might be nice to share with our readers how our own team generated differing content, all with the same subject matter. This exercise can be used for your own business, product, or philosophy. It can be used by a team of one or a team of many members—and applied to nearly every subject. Anne Drummond, Andy Olson, and Sheri Nicholson sit down to talk about the process of making content against the clock.
Your customer has questions and you can be the answer if you know the questions before your customer does. Becca Aldrich and Eric Hultgren talk about how to use search in order to discover what your customer needs you to answer with content.
Eric Hultgren and Anne Drummond talk video and how you must make this part of your campaign and when you do the best way to execute on multiple channels, along with some tips on how to make them native to the different social platforms.
Eric Hultgren is joined by Nick Behling, Anne Drummond, and Nate Reens to talk about when you should create a commercial and when you make a story and how those two can work together to help reach your customer.
Eric Hultgren and Nick Behling talk about what do you serve your customers in the digital ecosystem and when is it alright to ask them for something.
Anne Drummond and Anne Cook talk about how digital methods for ad delivery are dramatically more effective every day, as digital (and in particular, mobile) makeup nearly 50% of consumer’s time spent with media. While TV still comprises a large statistical margin, it is important to note that the way viewers consume television is far different than before.
In this micro-podcast, Eric Hultgren talks about some of the big findings in the Facebook 2019 Trends Report and what that might mean for your thinking in the year ahead.
Eric Hultgren and Anne Drummond talk about how important your customer landing on the appropriate page is when it comes to making a connection with a customer.
Eric Hultgren talks about how many people will be using the 6-second ad and why it might be an important part of your marketing mix.
Eric Hultgren heads to Flint for his 20th time to talk about building for the future, connecting with your customer and once you do that...how you can move them through the customer journey.
Eric Hultgren talks about Instagram Story ad and how now might be your best shot and making them work for your brand as you tell your stories.
Eric Hultgren takes 3 mins to talk about what your customer is doing on 4th of July and how following the customer's lead could pay off big time if you can meet them where they are with your content.
Eric Hultgren jumped on Facebook live to talk about the changes at Instagram and how you can leverage them for your business. He also took some questions at the end that you might find useful.
Eric Hultgren was in Bay City for Social Mitten talking about how you can connect with your customers and not only gain their attention, you can keep it.
Eric Hultgren is back with a talk about the 4 things you can learn from the game Fortnite and how that can help you build equity with your customers and turn them from transactions into advocates.
Digging a bit deeper than we did on Sunday, Eric Hultgren jumps into the $800 million dollar Titan, Avengers: Infinity War to pull out three lessons you can learn from the decade of storytelling Marvel has been on so that you can tell better stories with your brand and connect with your audience on a deeper level.
Eric Hultgren went bowling this weekend and decided that was the perfect way to talk about building content and your brand for the long-term vs. cutting corners and just trying to get a strike.
Eric Hultgren gives a quick primer on why the Avengers storytelling can be helpful to how you and your brand build your own universe.
Make 2017 the year you learn a different business language. Eric Hultgren and Jeff Leitch breakdown some of the key components that you can use to futureproof yourself and your brand.
A lot of brands try to make themselves the hero of the story, but what if it was about the customer and how they felt, what they wanted, how they wanted to hear from you. Nick Behling and Eric Hultgren break down making the customer the hero.
What do you want your customer to do on the site? How do you get the customer as close to the "cash register" as possible? Is your site responsive to the device that is trying to look at it? If there was ONE thing you wanted a customer to do - what would it be? Does your site do that? Anne Drummond and Eric Hultgren take that on.
The number one question I get is - should I be on Snapchat? But what if that isn't the right question? With the IPO looming and Facebook + Instagram attacking Snapchat...are you ready for ephemeral video?
On this episode we talk about women in business and how they can get inspired and empowered with an event from the Freedom Girls Sisterhood.
Eric Hultgren breaks down Pokemon Go, why is it so hot, what is augmented reality, and how can you use it to win with your brand?
Eric Hultgren talks to Dr. Ben Lok about virtual reality, where it is, where it is going, and what might be next.
Eric Hultgren unpacks the 10 lessons that Fast Company parsed out of the Lemonade Beyonce marketing experience.
John Stocki is back on the podcast to talk about hospitality, hotels that get it right, and life as an entrepreneur on the road.
Periscope had its moment as House democrats took to the floor to stage a sit in that was televised not on C-Span but on Periscope. What does that mean for the platform and will that momentum carry over to the NFL broadcasts in the fall? My Favorite thing today Contact me: Email - Eric@mlive.com Twitter Facebook
Eric Hultgren talks about the biggest moment in HBO's digital life in 2016 and how they failed miserably when they needed to be on top of their game...of thrones.
Eric Hultgren talks about the Microsoft + Linkedin merger, what happens when we get ads in the Snapchat stories, and what is the first ever Snapchat movie all about? Sickhouse
On this episode, we talk about the implications of Buzzfeed and Huffington Post not taking money from the RNC and what that might mean for digital as this presidential campaign moves along.
Eric Hultgren breaks down Mary Meeker's trend report. Check out the video and the slides below: Mary Meeker Internet Trend Report
Eric Hultgren tells a story about what happened when he was at the Grand Hotel and how you can use it for your brand.
Eric Hultgren talks about Candice Payne's Facebook video where she wears her newly purchased Wookie Mask from Kohl's. What can marketers learn from this and what does this mean for Facebook Live?
Connect: Email - eric@mlive Twitter - polymathandvine Instagram - polymathandvine Snapchat - polymathandvine
Andrew Hawks runs Those Guys Painting company which has developed a very interesting Snapchat strategy for connecting with clients today and build for where the future is going.
Nikki Sunstrum will be speaking at #socialcon this week in Ann Arbor and stopped by to talk about why they jumped on Snapchat earlier than most, is the facebook trending topics really a big deal, and should the web be used for cat videos?
Eric Hultgren and Ryan Knizner talk about Donald Trump's big victory last night and what will that mean for the campaign between he and presumed Democratic candidate Hillary Clinton.
Matt Grajewski joins the podcast to talk about common mistakes made in using or reading the data you get from your website using Google analytics.
Eric Hultgren and Brady Madden discuss what the NBC/Snapchat deal means for TV, for the Olympic coverage, and for you and your brand.
Eric Hultgren talks to president and CEO of Branded by Sound about Beyonce's new album that she dropped on Tidal and HBO on Saturday with little fanfare and then quickly broke the internet. Is this a scalable plan for the industry and can it save Tidal?
Erin Kraker stops by to talk about email marketing and some best practices that will impact SEM (search engine marketing), ROI (return on investment), and help hit your companies goals or KPIs (key performance indicators) You can check out her blog post HERE. Find her in the social space: email facebook instagram
Eric Hultgren talks about the AMC CEO dropping the bomb that they are thinking about allowing texting in some of their theaters plus how can small business leverage the disruption in a unique way.
Eric Hultgren breaks down what the new Facebook live update means for you and why you need to play with it this weekend. Plus the new Edison research on car audio Link here
Eric Hultgren breaks down what it means now that Twitter will stream the NFL Thursday night games on their own platform Twitter: @polymathandvine Instagram: @polymathandvine Snapchat: @polymathandvine
In this episode Eric Hultgren talks about the new research about Snapchat and what the update means for your brand, especially if you are still waiting to jump in. Jay Baer medium article Edison Snapchat research
Most people still start their journey on the internet with a search. How do you show up in that search and what can you do make sure you are making the biggest impact when the customer finds your brand.
On this episode Eric Hultgren talks about the change to the Instagram platform and how you need to execute on the Snapchat geofliters. email: eric@mlive.com Snapchat: polymathandvine Twitter: polymathandvine
We are talking about recruitment with our very own Nate Spurgess, now is crunch time for filling positions for 2016 and we have some tips on how to keep that funnel filled with great talent.
Andy Behling and I talk about display advertising and while it may not be the sexiest tool in the marketing drawer, it is a vital part to a killer campaign.
https://www.linkedin.com/in/abehling
I spent some time over the weekend playing with the new social tools and spent most of that time in Snapchat. So today we talk about geofilters and how YOU should use them right now.
Today we talked to Chad Annis digital strategy manager at MLive about the ubiquity of video marketing and what you can do you launch your video stratgy right now.
We talk to Adam Leeb about the new writing device called the Freewrite billed as a distraction free writing device it achieved wild success on Kickstarter and has hit the market this week!
“The Freewrite offers an ideal drafting environment for writers,” says Astrohaus cofounder Patrick Paul. “We are excited to launch a new tech product for writers that focuses exclusively on providing the best writing experience.”
Cofounder Adam Leeb added, “We believe that writers deserve their own professional tools to maximize their success. For the first time ever, writers are able to have a pure, distraction-free environment while retaining all the benefits of digital documents.”
What happens in an election year when $125 million dollars can no longer buy your attention? Becca Dushane joins Eric Hultgren to talk data, connection, the fear of missing out (FOMO), and $4 million hats.
The Grammys were last night on CBS, but what if you wanted to watch it on the first screen - what was that like? Plus if you are looking for a summer internship what should you do to "nail it."
In this episode Erin Kraker and Mel Blohm stop by to break down the four areas you should turn your focus to on your site to make a better experience for the customer, increase conversions, and sleep soundly at night.
We talk about Twitter being doomed and how amazing is it we can FINALLY switch between two Instagram accounts?
We breakdown why the Super Bowl is such a big deal to the marketing world and why there is still the abiity to suprise your customer and connect in a profound way this Sunday.
On this podcast we talk about Deadpool and how the marketing campaign has driven home what might be the most perfect movie marketing campaign for a movie that delivers on all the campaign's promises.
Today on the podcast we talk about the Iowa Caucus and what is actual is and maybe what it means plus J.J. Abrams and friends are killing it again with the marketing of Cloverfield Lane. http://io9.gizmodo.com/cloverfields-old-viral-marketing-machine-is-up-and-runn-1756359650http://m.ign.com/articles/2008/01/15/cloverfield-a-viral-guidehttp://www.slashfilm.com/10-cloverfield-lane-viral-marketing/
Sarah Dejong Director of Search stops by to talk about why KPIs matter now more than ever and what you should be aiming for in 2016. Plus some great tips for getting started if you aren't using Google Analytics.
Glenn Stevens from the Detroit Regional Chamber stops by to talk about the North American International Auto Show (NAIAS), the Internet of things in the auto industry, the health of Detroit, and a Lions Superbowl
Jeff Barrett joined the Mornings @ MLive line-up to kick off 2016 talking about your personal brand and how to leverage a network.
Peach arrived this weekend, should you check it out? Plus what is Snapchat doing with its ad platform now and what can we expect from the North American International Auto Show this weekend?
In the first episode of ETIM of 2016 we talk about the Internet of Things and look at all those people pouring into Snapchat.
Our first big snow storm of the year and fear gripped the land so I figured I would play a bit today and unpack the science of what marketers call "the fear appeal"
Ch-ch-ch-changes are here when it comes to labeling native content. What does that mean for you and how can you get your publishing up to the new standards set by the FTC?Here is the press release
UI/UX is the THE thing you need to focus on in 2016, plus Facebook got me an early Christmas present
$517 million dollars later, what can you learn from this weekend? Also what are millenials doing for Christmas gifts and have you encountered any cool Snapchat lenses this holiday season?
It has arrived, Star Wars: The Force Awakens opens tonight at 7p and we are talking about the insane marketing behind the movie and if there is a tipping point to what Disney is doing here. Jenny Garone from Celebration Cinema joins the podcast. Audio note: the audio board had a hum in it, that has been fixed for future podcasts but the content here was so good I wanted to put the podcast out
Nikki Gundersen our recruitment expert will give you some tips to give yourself the gift of a new gig this holiday season
Periscope and Instagram made the list of the best apps in the Apple App store, how can this help you as you prepare for 2016 that is just 22 days away.
John Stocki is a passionate marketing, eCommerce and public relations professional with over 10 years of both US and international business experience in the Middle East, Australia & China. Extensive knowledge within marketing, web marketing, SEO, SEM, eCommerce, digital strategy, public relations, communications and social media management. He stopped by to talk about what 2016 might hold for the travel and tourism sector.
We are gonna do it LIVE! Facebook Live is starting to roll out across the iOS platform and what does that mean for you?
Jeff Leitch is back to talk targeting. How do you build an audience, how do you find them and what does the future hold for targeting as devices get more fragmented.
Rob Bliss of Rob Bliss creative took time to stop by and talk about his success with viral video as a strategye and how you can take his ideas and make them work for your video campaigns.
How do you sell cars using Periscope? Quentin Groce (@Qgroce) will talk about how to make noise using platforms the rest of your industry might not be using.
This was a VERY fun talk for me as it was a GREAT crowd and the guys at Pageworks are awesome plus I got to give my mother a shout out.
Twitter changes from stars to hearts and Amazon opens a physical bookstore, what could that mean for the retail world with ALL that data they have?
Jeff Leitch stops by to unpack the idea of programmatic advertising and what you need to know before you jump in or maybe some tips to make your campaigns, better
McDonald's is a couple weeks into the "all day breakfast" play, is it working? Plus Linkedin passes a HUGE milestone.
Snapchat updated the lenses in time for Halloween and is doing some very Orson Welles sort of storytelling on the platform this weekend.
Nintendo decided to go mobile, but not with a game you want to play - instead they want to take on facebook...plus why did Twitter buy a TV ad?
Tomorrow is National Cat Day so Uber is delivering cats, but today we are talking about content and who that content you make should be for. Spolier alert, it's for the customer.
Today we talk about how repeating a bad customer experience can KILL your brand and break the expectation of the customer.
Skittles killed in on Snapchat this week. What did they do that you should be doing too on that platform?
We talk about facebook's new personal assistant and the changes to the facebook video play
Twitter moments has arrived, we talk about the Facebook dislike button and should Mike Bell have a job?
It is 2015, Cubs are in the playoffs, we have flying cars, and now Pepsi Perfect is here so we can fully celebrated our foretold future in Back to the Future II, plus Snapchat is making $$$, and Amazon goes to war.
We talk about how the Bears and the Lions are different 0-3 NFL teams and what are the new updates to Facebook targeting.
Snapchat lenses are just part of the update from last week, plus is it the end of mobile advertising with the iOS 9 ad blocking update?
Matt Targett from Google joins the podcast to talk about micromoments, search, how your social can effect where and how you are found online, and which of his three careers were the toughest to get into.
The dislike button or something like it is coming to Facebook, what might it mean for brands.
Apple had a GREAT day today, we breakdown the new tech and what you should be excited about.
Fast Company sent me a letter and it wasn't very well received, plus how sports is the sticking point to a-la-carte viewing.
The Pumpkin Spice Latte is here, early for super fans. How do you get your hands on it?
Was the force strong with the retailers on Friday? Does a $1billion day answer that question?
Today we talk music with the drummer from Pop Evil Josh Marunde about the marketing of a new album. Their album dropped this week and he had some cool insight into the business that you don't always get from an artist
Subway continues to have a terrible year, this time it appears the Jared Foundation did not give any grants out. What does a brand do in crisis?
What do you do when you are stuck and am I really all in on having the ability to use a card to buy anything, at anytime? The short answer? YES.
It is here! Episode 100 where we talk with Patrick and Courtney Hennessy from @belesstypical a podcast tackling the change in the way auto dealers should talk to their customers and about their industry.
My hope is to re-launch this by end of August but thought it is Sunday and you guys might let me know if you like the format and the idea of going places for an hour and sharing a meal with interesting people. Would LOVE the feedback.
Straight Outta Compton opens this weekend and will have one HUGE box office. Could memes equal cash in the social economy?
Target shoppers get trolled and we are live at HopCat Ann Arbor to talk BEER on a Friday!
Debate time! What can Donald Trump teach us about marketing in the political landscape?
Warner Bros and Yahoo kicked off and replaced with Buzzfeed and iHeart Media, have those brands taken advantage of the platform, plus what is NPR doing in the talk space that has us interested
Meerkat and GoPro team up, which is awesome. The Iran deal has inked $42 million dollars already, what will the presidential election bring to media? Answer? LOTS.
Sharknado 3 broke the Internet and teaches us how maybe the way in which we measure mass media is no longer accurate enough to reflect the usage in an age of social media
Jeep is having a BAD week and McDonald's has a secret menu? Bring on the McShake nugget burger
We talk about the update to the facebook newsfeed and why it matters to you, how Meerkat got ALOT better, and using Tinder on the Apple Watch
Today we talk about the things to help you rock your job and your passion project and Subway is in the middle of a PR meltdown.
This is a holiday weekend, don't sleep on your social platforms. Especially if your customers use you at all this weekend, this is a great time to get some new content out for them to enjoy while they are unwinding.
So, EL James is not having the best week ever which is why YOU need to respect the hashtag.
Snapchat shows love to your thumbs, facebook gets a newish logo, and my thoughts on Apple Music
The first book written ON Instagram, the pizza emoji wins big, + what can we expect tomorrow from Apple Music?
Social as a language is coming up on Thursday and some of what we are going to talk about. You can get tickets for the free event here:https://www.eventbrite.com/e/mornings-at-mlive-media-group-social-as-a-language-tickets-16750016751
We talk about the 10 year anniversary of one of the most incredible marketing efforts a city could attempt. Giving all of its children a college education. Where is the promise today and where is it going?
We talk session and what happened at the event and maybe why it worked the way that it did?
We talk Apple Music and what will happen when it launches on June 30th and what will not having artists like Adele do to the adoption rate after the free trial is over?
Twitter to be bought by Google? Pinterest is a player now and Taco Bell serves Mountain Dew margaritas!
The F.C.C. attempts to bring broadband for all, how do you manage email, and here comes the GoPro drones.
Mike Rowe was one of the keynote speakers at the Mackinac Policy Conference today and spoke about the skills gap and what it means to both Michigan and the country as a whole. Plus, what does it mean to work smarter AND harder?
All mobile everything. How context can take you beyond the app.https://vimeo.com/128287407
We talk about the difference between Memorial day and Veterans day - plus YouTube has a new ad platform and you should clear off your voicemail box.
Really? You let us do 60 of these? Thank you so much for the support it means the world. Today we talk about what happens when your competitor is on social when you are not and how you can swipe right for tickets.
Can Spotify survive? Does Tidal have a chance? Is iTunes/Beats the answer or can radio shift and survive the new wave of streaming?
What if something happens and everyone stands around and watches? Who is going to be the person that acts? Is that person a superhero or just someone who knows how to execute?
What is your next gear? How do you get to it? Did you know you even have another gear? Just when you think you are working as "hard" as possible, someone will come along and show you that there is another gear.
What would I outlaw on my first day in office and what exciting thing is Amazon launching with JetBlue
McDonald's is changing the way they do business, Princess Leia cinnamon buns, and did I call the Mayweather vs. Pacquiao rematch or what?
Free comic book day, Mayweather vs Pacquiao, and Eric missed teaching already and it has only been a day.
We talk about the new targeting on facebook and how you can craft your content to make a curated experience that your customer demands!
Who is your best customer and the NHL playoffs have started how is the NHL using Snapchat?
Back from vacation to talk about why flying doesn't have to suck and how a great campaign can drift into average in 8 short seconds.
On this episode we talk Tidal and why chance meetings matter, a lot. (uploaded the finished version the earlier was just the raw audio)
Today is my least favorite marketing holiday, April Fools. One of the first references of April fools is in 1392
Let’s get into drones, streaming music, and college professors next on Episode 44 of the Everything is Marketing Podcast.
Wrestlemania, Furious 7, Apple Edition watches, and who wins Meerkat or Periscope? Do we have a final decision?
To celebrate innovation Josh Linkner joins the podcast to talk about why 2015 is YOUR year to do your art and the KEY ingredient between a great idea and the execution of that idea, plus Eric gets some details about the new book from Josh.
This episode we talk about marketing terms at SXSW, Twitter declares war on the cute Meerkat, and why you should rethink your event-based twitter account.
It is KBS week so we talk about the beloved beer that is at SXSW this week and why even in scarcity customer service needs to come FIRST.
Today we tackle a fun question. Why do your clients want to haggle for ad prices and how does that connect to the price of a gallon of milk?
Talking about piracy on Meerkat and what can you do to find employees who might NOT be online?
We talk about what happened with the Apple Watch, should you get the $10,000 version (no) and are you on Meerkat yet bra?
We talk very briefly ahead of the Apple event today at 1p EST it is all iWatch or Apple Watch time son!
Use different content on different platforms or why your snaps should not be on Instagram and how TV is going to lose the battle for content if it doesn't start thinking differently.
Apple supplants AT&T, Instagram goes on a carousel and should you use billboards in your campaign?
We talk Tinder premium, Spotify video, and why watching a stand-up artist work can transcend into business
We talk about what 1 million doughnuts actually means and how the connection economy should actually work.
YouTube launches YouTube kids, it is national Ruckusmaker day and your chance to attend the ADDYs
We went to Michigan State University for a career fair and it was a BLAST, we came away with some lessons that we wanted to pass along.
Profound connections, exploding kittens, and Kanye West fashion week!Here is the adventure blog I was raving about
Today we talk pay what you want for movies, what to do with Snapchat, and how to ruin a social campaign. Here is the argument I talk about in the podcast
The marketing of democracy, Jon Stewart steps down, Brian Williams is suspended, and there are 50 Shades of Podcasts.
Today we talk 1>0 and we talk about Net Neutrality and why you should care. Here is the link to Gary's video I was talking about in the podcast
I had a terrible flu, but we are back to talk a bit about the Super Bowl and a bit about experiential marketing
Talking about the Super Bowl, Snapchat, and how bad will the real-time social ads be this year?
What have you discovered with Snapchat Discover? And why you NEED to be in that space, plus stop ignoring that thing you do that you should share with the world. Where is your passion?