Belwah Radio: Recent Episodes

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Part 2 of a 2-part series: Digital marketer Genia Stevens provides 6 additonal tips for nonprofits wanting to add email marketing to their social media strategy.

Learn more about using effective calls-to-action, creating highly shareable emails, and creating landing pages for the right audience.

About Belwah Radio:

Digital marketing tips, expert interviews and industry news for nonprofits, community media and community radio. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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Digital marketer Genia Stevens provides 7 tips for nonprofits wanting to successfully integrate email marketing and social media. This episode is 7 Tips for Adding Email Marketing to Your Social Media Mix.

Learn more about activating loyal community members, promoting popular social media content, testing email subject lines, and increasing your opt-ins through social media.

About Belwah Radio:

Digital marketing tips, expert interviews and industry news for nonprofits, community media and community radio. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 3 of this three part series, Genia discusses how to encourage consistent giving and how to develop authentic stories that build true emotional connections between people.

This podcast is repurposed from a presentation presented at Community Shares of Wisconsin.

About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 2 of this three part series, Genia discusses the how-tos of storytelling.

1. Getting clear about organzational goals

2.  Getting everyone involved in storytelling development

1. Setting resonable and measurable KPIs

And more . . .

This podcast is repurposed from a presentation presented at Community Shares of Wisconsin.

About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 2 of this three part series, Genia discusses the how-tos of storytelling.

1. Getting clear about organzational goals

2.  Getting everyone involved in storytelling development

1. Setting resonable and measurable KPIs

And more . . .

This podcast is repurposed from a presentation presented at Community Shares of Wisconsin.

About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to learn more about using storytelling to tell the social justice and advocacy story. In part 1 of this three part series, Genia discusses using storytelling to builds social capital.

This podcast is repurposed from a presentation presented at Community Shares of Wisconsin.

About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that will help them get started developing a rock solid social media strategy. In this podcast, she discusses:

1. Knowing which social networks work best for each target demographic

2. Understanding who you are and what you do

3. Getting very clear on organizational goals

4. Establishing who will take ownership of development, implementation, monitoring, and analyzing your social media strategy

5. Finding tools to use and learning how to use them

6. Developing a content calendar that works

7. Setting realistic milestones

Follow your host Genia Stevens on Twitter.

About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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Digital marketer and nonprofit consultant Genia Stevens provides tips for nonprofits that want to improve their sustainability using community outreach and community management. In this podcast, she discusses:

1. Addressing the community outreach challenge

2. Building strategic partnerships

3. Using effective outreach strategies

4. Utilizing free and low cost tech tools

5. Using social media for effective community management

Follow your host Genia Stevens on Twitter.

About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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Digital marketer Genia Stevens provides tips that will help your organization learn how to build a stable mobile application that performs the way you want and delivers the results you desire. Business owners need to understand that they can risk their app's survival by pushing an app to market too quickly. Pre and post launch mobile app testing is crucial for an app's performance and survival.

Follow your host Genia Stevens on Twitter.

About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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Digital marketer Genia Stevens provides a few useful tips that will help your organization get started developing a mobile marketing strategy. 

Follow your host Genia Stevens on Twitter.

About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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Digital marketer Genia Stevens provides LinkedIn marketing tips for nonprofits and other organizations.  In this podcast, Genia discusses how organizations can use LinkedIn to find targeted volunteers, partners, and donors.

Follow your host Genia Stevens on Twitter.

About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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Digital marketer Genia Stevens provides tips for using blogs in your social media strategy.  In this podcast, you’ll learn about:

1. Building relationships and links to your blog

2. Minding your manners

3. The importance of sharing

4. How effective giveaways are and why you should be using them

Follow your host Genia Stevens on Twitter.

About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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Digital marketer Genia Stevens provides 5 tips for establishing a successful blogger outreach strategy.  In this podcast, you'll learn about:

1. Doing blogger research

2. Creating a permission-based email marketing program

3. Sending relevant pitches to bloggers

4. Using the right tone

5. Reciprocity

Visit us at BelwahMedia.com  | Follow your host Genia Stevens on Twitter.

About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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Digital marketer Genia Stevens provides tips for optimizing Facebook boosted posts and improving engagement on Facebook.  In this podcast, you’ll learn more about:

1. Tips for using call-to-action

2. Monitoring, analoyzing, and testing post engagement

3. Effective geo-targeting

4. Testing the best times to post content

5. Encouraging community engagement

Follow your host Genia Stevens on Twitter.

About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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In this episode of Belwah Radio, Linda Gellasch, Executive Director of Grand Rapids Community Media Center (GRCMC), joins me to discuss:
The catalyst for Grand Rapids Public Access TV’s move to becoming a full community media centerFunding sources for Grand Rapids Community Media Center and how those funds are usedHow GRCMC uses The Rapidian to train citizen journalists to produce citizen-generated contentGRCMC’s current initiatives: media literacy and reaching out to the Spanish-speaking community
To learn more about Grand Rapids Community Media Center, visit https://grcmc.org/

Visit us at BelwahMedia.com  | Follow your host Genia Stevens on Twitter.

About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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In this episode of Belwah Radio: Jennifer Nowicki Clark, Director of Creative Narrations, joins me to discuss:
Using storytelling as tool to reflect, measure change, and engage residents in civic actionHow storytelling can influence public policyHow storytelling can create authentic connections between various community groupsCreative Narrations’ three core values: capacity building, accessibility, and stories for change
To learn more about Creative Narrations, visit creativenarrations.net.

Visit us at BelwahMedia.com  | Follow your host Genia Stevens on Twitter.

About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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In this episode of Belwah Radio, Brian Scott, Executive Director of Berkeley Community Media (BCM), joins me to discuss:
How Berkeley Community Media serves the Berkeley communityHow Berkeley Community Media trains community members to become citizen journalistsBCM's screenwriting workshopBCM's training program for aspiring filmmakersHow to become a member of BCM
To learn more about Berkeley Ccommunity Media, visit bcmtv.org.

Links mentioned during the episode:  Berkeley MediaPhile and ShareItMobile.

Visit us at BelwahMedia.com  | Follow your host Genia Stevens on Twitter.

About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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In this episode of Belwah Radio, Victor Aronow, Project Manager for Arizona Community Media Foundation (AzCMF) joins me to discuss:
Radio Phoenix and its training programHow Radio Phoenix helps prepare people for a career in radioArizona Community Media Foundation's mission and visionHow AzCMF helps meet the needs of traditionally underrepresented groups and perspectives unavailable with mainstream media
To learn more, visit radiophoenix.org.

Visit us at BelwahMedia.com  | Follow your host Genia Stevens on Twitter.

About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com

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In this episode of Belwah Radio, Tom Loucks, Multimedia Coordinator for City of Wisconsin Rapids and its Community Media television station, joins me to discuss:
How Wisconsin Rapids Community Media partners with local radio stationsThe benefits of partnering with local radioHow Wisconsin Rapids Community Media partners with local newspapersThe marketing and branding benefits of partnerships
To learn more, visit http://wr-cm.org or http://wirapids.org

Contact Tom Loucks: 715.423.0443 or tloucks@wirapids.org.  

Visit us at BelwahMedia.com  | Follow your host Genia Stevens on Twitter.

About Belwah Radio:

Expert interviews, industry news, and digital marketing tips for community media and community radio. Who should listen? Community media professionals, folks curious about community media, and organizations interested in partnering with community media. Hosted by Genia Stevens, digital marketer, Forbes columnist, and 12-year veteran podcaster. Suggest a guest or show topic: podcast@belwahmedia.com