Michelle’s Online Marketing Made Easy: Recent Episodes
Michelle Spark
Helping Entrepreneurs, Digital Marketers and Affiliate Marketers with simple and easy to implement online marketing tips to help create a passive income through affiliate marketing.
Hey, hey, welcome to Michelle's Online marketing made easy Podcast!
Before jumping ahead into creating your sales process, you need to take the time to build your value ladder. In short this is your products and services mapped out in ascending order of value and price.
To start you want some kind of lead magnet. Something you can offer for FREE. Goal in this step is to capture leads and qualify them that they are the right customer.
EX: Checklist, guide, video free sample or a trial.
Your Initial Offer - Price would be under $10. Your goal here is to recapture your Ad spend and to continue qualifying your customer to ensure they aren't just a tire kicker. They are interested and need your products/services.
EX: Book, course, product
1st Tier - Price would be under $100. The goal with this step in your value ladder is to increase your profits and build trust with your customer.
EX: More extensive course, service, software, product
2nd Tier - Price would be under $1000. This tier focuses on recurring income and also increasing your profits.
EX: Course, membership, custom service you offer or product (buy one get one) or additional product at reduced prices.
Top Tier - Price would be OVER $1000. This is your final tier and again, focuses on recurring income and increasing your profits. This would be your most expensive product that you offer. Like a 1 on 1 coaching or a done for you service or even a master mind event.
As your customer moves up your value ladder they are offered more value. More can mean more than just more product, it could save people time as well. Your value ladder doesn't need to have 5 tiers but offering multiple value tiers at various price points give you more opportunity to give your customers exactly what they need.
An example of a value ladder could be for a say a clothing boutique, you could offer accessories for free or at a discounted rate. Like a purse, jewelry, belt, etc.
Another example, if you are on the online marketing space, you could offer a FREE guide to start a blog, or checklist for SEO Optimization, then when they put in their email address and you take them to the next step, you could offer a larger book for $7 with more information than the first FREE guide you offered. If they go ahead and purchase that product, you could then offer a course to buy with more in-depth training to help them with their online marketing. final tier could be 1 on 1 coaching. You understanding the basics of a value ladder now?
The Value Ladder is vital to any company wanting to sell products or services.
If you got some value with this episode, please subscribe, share this podcast with anyone you think could benefit.
If you want a more in depth breakdown of a value ladder, consider getting the book DOTCOM secrets by Russell Brunson. He really does a great job in breaking down the sales process simple and easy for anyone to understand. The book was a huge eye-opener for me with the direction I was going in my business.
Grab a copy of the FREE Book here! (You just have to pay a small S&H fee). But, it's totally worth it!!
Thanks for listening! Have a great day!
Remember, anything is Bossable!!
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
If you are currently selling a product or services, most likely someone else is selling the same product or services. You will have to have your own spin or twist on the product that you are offering to your customer to show them why they should buy from you instead of someone else. You have to build an offer that is irresistible, perceived as inexpensive but, packed full of value for your customers so you can serve them at the highest level. Make whatever you add to your offer unique to you and only available when they purchase thru you.
This leads me to your offer stack. What an offer stack is basically is an offer stacked full of value. You need to offer your customers some unique items to go along with the original product or service to show why they should buy from you. Some companies offer a buy two get one free. Some will offer a free guide of some sort.
Now you want to make sure that what you are offering is congruent with your product or services.
(Examples - weight loss guide with how to make money online product)
Creating offers will not be a one-time exercise, it will be something you do over and over again with each ad you post, or every email you send. It may be one of the most important roles you have as a business owner.
The hook is simply the headlines, images and videos that will grab your customers attention and get them to stop scrolling. This is the bait that will get them to come into your world so you can serve them and change their lives. What is the result that you are going to get for them?You will be at the busiest places online where your customers are hanging out and you need to throw out your best hooks to grab their attention just long enough to tell them your story.
The story is story selling. Just offering your customers a list of stuff is not going to get them to take out their credit cards. They need to be able to connect with you on an emotional level. They need to get to know, like and trust you. If you build that rapport with them and provide them the story behind why you are qualified to help them with their problems or pains.
I hope this episode has helped you with the bare bones of what is needed to get started selling your products or services. If you just try to tell people "hey buy my stuff", hey check out my website. Hey this thing is really cool, it will not go very well for you.
If you got some value subscribe to my Podcast.
For a deeper dive into Hook, Story and Offesr and building your business online with Sales funnels, check out the book DOTCOM Secrets by Russell Brunson. It will open your eyes and help you grow your business quicker and better than you can imagine. The book is free, just pay shipping and handling.
GRAB YOUR FREE BOOK HERE!
Have a great day everyone and remember, anything is Bossable!
Michelle's Online Marketing Made Easy
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, I take you through how to find & attract your dream customers. Where are they hanging out and how can you grab their attention?
I also take you thru the basics of hook, story and offer to help grab your customers attention, tell them your story to build rapport with your customers and then show or present your offer to your customers to help them get the results they desire.
A business is about what results can you get for your customers, it is not about products or services.
Grab your FREE Copy of the DOTCOM Secrets Book today! (small S&H fee)
Join my FREE Facebook Group Affiliate Marketers United and learn with other like minded online marketers and help grow your passive income.
If you found some value, subscribe to my podcast and share it with anyone else you think will benefit from the content.
Thanks for listening!
See you in the next episode!
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
This episode I take you through the process of finding or identifying who your customers are. Who is your dream customer? What do your customers need? What problems or pains are your customers trying to solve? What answers can you give them to help solve those problems? And why should they buy from you? What makes you different from all the rest selling the same products or services?
Check out FB Goups or pages, forums like Quora to see what your customers are asking. Google your niche keywords and see what other people are searching for in your niche and what questions they are asking to better help you figure out the best ways to help them.
Get the DOTCOM Secrets book for FREE (small S&H fee). This book will help you grow your company online with sales funnels. It changed the way I think and run my business! GRAB YOUR FREE COPY HERE!!
Join my FREE Facebook Group here and collaborate with other Affiliate marketers and share tips and strategies to grow your passive income using affiliate marketing.
Check out my Facebook page where I share tips and strategies on how to grow a passive income with affiliate marketing.
See you on the next episode where I talk about the best way to engineer a solution to help you solve your customers problems or pains.
Thanks for listening!
Michelle
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
This episode, I am going to help you choose your market, sub-market and ultimately, your niche so you have a better understanding of who and how you are going to market your products or services.
An amazing book that I read from Russell Brunson, DOTCOM Secrets, opened my eyes and helped me see the light to begin my journey of creating a passive income using affiliate marketing.
Get a FREE Copy of the DOTCOM Secrets book (small S&H fee) today! GRAB YOUR COPY HERE!
Homework today is to find your market and niche down. What is your niche?
See you on the next episode where we will talk about who your customer is and the best ways to market to them.
Join my FREE Facebook Group and collaborate with other affiliate marketers: Join the Group!
Check out my Facebook Page where I share tips and strategies for growing your passive income using affiliate marketing.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Are you currently using Pinterest in your Business? If not, you are missing out on tons of traffic. Whether you sell a product or a service, someone is looking for that product or service on Pinterest. So, I have a FREE guide, called 10 Steps to Grow your traffic with Pinterest, with a checklist included. This guide will take you thru setting up a Pinterest Business account and the initial first steps to getting your products or services out to your customers and start driving massive traffic to your website or blog.
FREE Guide: 10 Steps to Grow your Traffic with Pinterest
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Thanks for listening. I hope you got some value out of today's episode. See you next time!!
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Welcome to my podcast! Here is an introduction on who I am and how I am here to help you manage and market your online business.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app