The Bulletproof Business Podcast: Recent Episodes

Paul Abercrombie

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

In this episode of Bulletproof Business Paul explains what Web 3 and Crypto is and how it will impact your business.

Paul explains how this technology works and how he plans to use it to build and manage a crypto mining project. The project he’s building gives you ownership of a percentage of a crypto mining rig. The project is called “Crypto Fox Miners Club” and is going to use features of Web 3 such as Smart Contracts, NFTs and blockchain.

In the podcast you will learn:

What Web 3 is
How Web 3 and Crypto will impact your business
What is a Smart Contract and an NFT
Why Paul is creating a crypto mining farm

For more information about Crypto Fox Miners Club head to: https://www.cfmc.io/

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about the importance of building a sales funnel that generates leads and converts clients.

When you are building a sales funnel it is vital to think of your client’s experience and ensure you do everything you can to not lose them in the process of going through the funnel.Paul explains how to automate the processes of your sales funnel so that you get self qualified leads.

Studying your sales funnel can help you understand where you’re going wrong with prospecting, exactly where leads drop off and what led existing customers to follow the sales funnel all the way through. Optimising your sales funnel can have an immediate, lasting impact on your lead generation and client acquisition process.

In the podcast you will learn:

How build a successful sales funnel
Why you should only have one call to action on your sales page
How to make sure you do not lose potential leads by retargeting them

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

Check out my training programme Systems That Scale : https://www.systemsthatscale.club/

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about the importance of building a sales funnel that generates leads and converts clients.

When you are building a sales funnel it is vital to think of your client’s experience and ensure you do everything you can to not lose them in the process of going through the funnel.Paul explains how to automate the processes of your sales funnel so that you get self qualified leads.

Studying your sales funnel can help you understand where you’re going wrong with prospecting, exactly where leads drop off and what led existing customers to follow the sales funnel all the way through. Optimising your sales funnel can have an immediate, lasting impact on your lead generation and client acquisition process.

In the podcast you will learn:

How build a successful sales funnel
Why you should only have one call to action on your sales page
How to make sure you do not lose potential leads by retargeting them

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

Check out my training programme Systems That Scale : https://www.systemsthatscale.club/

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about the steps you can take to free yourself from your business.

There are a few important steps that you need to know when you’re growing your business. Organise your time so you can focus on parts of the business that you do best, or better yet organise the business so it can work without you. Don’t make your business owner dependent.

Use your time in the most effective way and know when to delegate tasks. You want to work ON the business not IN the business. FInd people who enjoy doing the things you don’t and let them do what they are best at.

In the podcast you will learn:

What to do free yourself from your business
The four steps Paul uses to free up his time
Why you need to create systems and processes
How to employ the best people
What softwares and CRM systems to use to best scale your business

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about why you should take time to design your customer journey and value the experience your customer has whilst interacting with your business both in person and online.

Customer experience should be of the highest priority. A more powerful way to get clients is to give them an unbelievable experience in your business. Paul designed his customer experience to make his customers and clients proudly talk about how great it was and recommend him to other people.

Identifying key touch points along your customers' journey and collecting customer feedback to improve or keep delivering those experiences will improve a customer’s experience with your business and make them a loyal customer.

In the podcast you will learn:

What is a customer journey
Why you should make your customer’s experience the best it can be
How to make your customer experience so good that it closes sale

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about the Cigar Method of business.

The Cigar method is a situation management system where you focus on the real scenarios vs. desired results. It is used to improve your thought and review processes, with an extra step for goal-setting.

This system aims to understand the gaps between you and your perfect future. By using this method you will be able to make a detailed plan of action and track your progress.

In the podcast you will learn:

Where Paul learned the Cigar Method
Why Paul is such a strong believer in the Cigar Method
How Paul uses the Cigar method to make decisions in his businesses and life

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul gives updates on his various projects & businesses.

Pauls shares insights of what you need to do to run a Bulletproof Business by focusing on the systems and processes that will support growth and stability.

Paul makes reference to a previous episode of Bulletproof Business where he speaks about the potential power of Web 3 for business. Since that episode he has launched his own creator coin (The Winner Club Coin $TWC) which is a community token used to give members of his Clubhouse group, The Winners Club, special privileges. These include, governance of the future of the group and access to host their own room and events using the community they've built.

Paul is also involved in a media agency, Phonic Media, as an advisor and shareholder. As part of this agency he has launched a new podcast to educate people on Web 3 and all things crypto - Understanding Crypto comes out every Monday and Thursday on all Podcast platforms.

He is involved in 4 individual businesses and is consulting for many more. Paul knows you have to work hard before a business works for you. He has a very unique view of work life balance and how to best build your Bulletproof Business.

In the podcast you will learn:

What Paul has been up to during his break from the podcast
Why Paul is all-in on Web 3
How Paul plans to build and scale his businesses
Paul’s views on work life balance
What it takes to build a Bulletproof Business

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about managing your cash flow. How often do you look at a cash flow forecast? Do you do one at all? Many businesses do not do that. The number one rule of cash flow is to monitor cash flow regularly - weekly. Do weekly reconciliation inside your online accounting software. All of your efforts and priority need to be generating that revenue, and invoicing is a big one when it comes to revenue-generating tasks. So in this episode, you will also learn how to make automated payments.
In the podcast you will learn:

How to manage your cash flow
How to deactivate unused software subscription
10 key points that you can implement inside your business
Automated payments and invoice
Monitoring your cash regularly

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses, Paul shares his 8 Figure insights, lessons, and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practices that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue-generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about business process automation, linking together the simple things that will help you save so much time, effort and remove so much friction. Today you will learn how to incorporate technology into your business. You will hear the top 10 tasks that you can automate to help you save more time. The more automation processes you make the more systems you make. It has a compounding effect and it will ultimately end up freeing your time for other important matters. The process might be boring but it is worth it for your business. So, what are you waiting for?

In the podcast you will learn:

Business automation
How to invest in time
Grow your business by using technology
Top 10 tasks you can automate in your business
What is automation

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about business text stat. What’s a text stat? A text stat is a collection of tools, apps or software, and platforms that you can put together to allow you to run your business, build better products or services, and/or deliver your products or services. Text stat removes friction inside your organization. Too many of us sign up to so many software apps and subscriptions because we think the answer or the secret sauce is in the new software platform or subscription. In this episode, we will learn why text stat is important and how you can use it within your business or organization. We will also be discussing the five areas of software buckets. These are the buckets that your software systems need to seek into your organisation. So, there will be a lot of technical terms in this episode but we will break it down so you can fully understand what these things are and how important they are in your business.

In the podcast you will learn: * What is a text stat * The five areas of software buckets * What are the services you need for your business * What are APIs * What’s a Zapi app

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practices that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about four steps to scale your business. These are four important steps that you’re gonna need to know when you’re growing your business. Today, we will also be learning what’s the difference between a system and a process in the business world. Learning the four steps are just a step forward into growing your business; the next steps will solely depend on your dedication and commitment in reaching out to your team as well as your audience.

In the podcast you will learn:

Viewpoints in scaling your business
How to take your business into another level
What is the difference between a system and a process
Steps in scaling your business
Empowering your team

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about the leadership around scaling your business. Assuming that at this point you already have grown your business, you’ve matured your product and service offering and you’ve got consistent revenue coming in, but you want to take it to the next level, you want to push the boundaries and you want to break the ceiling. This requires a different type and level of leadership. In this episode, you're going to learn how to be that kind of leader, what you need to do and how to do it.

In the podcast you will learn:

What is leadership
How to make a plan to scale
What skill sets you need to be an effective leader
Filling the gap in your brand and/or team
Strengths and weaknesses

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about KPIs (Key Performance Indicators). What makes your business tick is something you need to be very aware of and within that there are some things that you should be tracking; the right KPIs.

In this episode Paul will be guiding you through how to identify aspects of your business that you need to be tracking, KPIs that are worth tracking so you won’t be wasting your time and you’ll also hear how to interpret data from your KPIs, identifying what data show opportunities and which highlights challenges.

In the podcast you will learn:

Four buckets of KPIs
Distinction between sales and marketing
How to identify and track your business’ KPIs
How to evaluate and define your KPIs
Opportunities and challenges

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practices that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about the business playbook. The business playbook is the digital version of policies and procedures for the business. Today, we will be hearing the breakdown and how you can start creating your own business playbook and how your business can benefit from it. In this episode, specific steps in creating your business playbook are explained in detail. So, what are you waiting for? Let’s get started.

In the podcast you will learn:

What is a playbook
Steps in building your business processes
Creating a file structure
Stakeholders part in building your brand
The benefits of having a project playbook

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about how to triple your business. He shares the steps you can take to triple the revenue from your business and he highlights that as the business owner, you need to know your numbers and understand how your service breaks down and how much profit you are actually making out of it. One of the other steps you can take to triple your business is to offer services that your customers currently purchase from elsewhere. Just make sure that it is related to your brand or the services and products you offer. These are just some of the steps you take to triple your business revenue. In the podcast you will learn how to:

Triple your business
Knowing your numbers
Offering additional services related to your brand
How to increase your customer value
Brand or business extension

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about partnerships and collaborations as entrepreneurs. Paul points out how important it is to know everybody’s motives in a business partnership and highlights that it is also worth noting that there are business arrangements that will be successful and there are also those that will be unsuccessful. You have to be aware of this at the start of undertaking any venture together.

In the podcast you will learn:

The power of a good business partnership
Financial investment when entering collaborations
Understanding everybody’s motive from the get go
Requirements in business partnerships
Business skill sets you need

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about the most exciting time to be alive as an entrepreneur. Paul also talks about the most advanced system you can incorporate into your business or as an entrepreneur. Web 3.0 technology offers a lot of opportunities which includes crypto currency, blockchain, metaverse and so on. In this episode, individual components of technology are broken down and related back to business opportunities that you could use in the future and how you can evolve your business.

In the podcast you will learn:

What is Web 3.0
How can I upgrade my business in terms of technology
What is business technology
What are the opportunities I have as an entrepreneur
How will Web 3.0 help my business

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul discusses Revenue Generating Tasks. These are the activities that you need to undertake to ensure the revenue continues to grow inside the business. He explains that you need to identify whatever those revenue generating tasks are, whether it starts with the sales activity, marketing activity or maybe producing content. As you start with these activities, you will discover that this will be the lifeblood of the business and you have to focus on the RGT’s to bring the money in. The tasks will make your business scalable, predictable and every month you can ensure that revenue will be at your desired level.

In the podcast you will learn:

What are revenue generating tasks?
The activities that generates revenue
Implementation of systems and processes
Non-negotiable revenue generating tasks
Ensuring revenue flows through the business

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practices that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul discusses, when is the right time to scale your business. Paul explains that at some point your business can hit a plateau and what usually happens is that the business goes in the wrong direction. That’s the time when you have to understand that you have to either fix it or your business will fail. The plateau phase is normally a sign that you need to systemise your business because these problems will cause the biggest challenges inside your organisation.

In the podcast you will learn:

Fix it or Fail system
Why you revenue dips
Developing systems and processes
Having stable and predictable revenue
Understand your numbers

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks to Toby Slade. Toby runs his family business along with a number his family members. Prior to running his own firm , he was poached by a local firm and lasted six months before he was made redundant. His biggest issue is that he can’t seem to extricate himself from the day-to-day; always speaking to clients and customers, needing to be around others in the everyday business operations and struggling to avoid distractions.

In the podcast you will learn:

Tactics to extricate yourself from the business
Developing systems and processes
Articulating in a way that your team will understand
How to ensure that there’s less friction in the business
Encouraging your team to follow the processes that you’ve set out

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks to Ife Thomas. Ife is somebody who loves business, she loves routine and she loves processes. When she started her own business, she didn't know what to do as she had only copied what she had seen and what had worked in her previous roles. She had to build her business by going out and meeting her clients but , as she shares in this episode, is now struggling to know how to scale to the next level when she is personally so integral to the brand and business.

In the podcast you will learn:

How do you create a business that works
The client process
Having a mindset shift
Detaching yourself from client outcomes
Delivering consistent results by automation

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of The Bulletproof Business Podcast, Paul discusses the secrets to successful customer on-boarding for service-based businesses. For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

He discusses the importance of getting this fundamental phase of client acquisition correct, a couple of hacks that you can use for your customer on-boarding journey and shares a way in which you can automate most of the on-boarding process.

In the podcast you will learn:

Why customer on-boarding is so important
Tools used for creating the customer on-boarding journey
Understanding what that customer journey is
Automated customer on-boarding

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of The Bulletproof Business Podcast Paul talks to Ben Aldridge. For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

Ben is a coach and a personal trainer with years and years of experience. He has trained in martial arts and all things fitness which he learned from his dad. Ben talks about the ethos of his business which is based on his mentality that fitness is a feeling and not a physique, and he’s focus is based on how people feel through fitness, not just how they look.

He talks about the seven fundamental values, which his “System of Strength” is based on and he share how his fitness business model is based on in-person PT, an online platform and a subscription model where he uploads daily videos around training predominantly with kettlebells.

In the podcast you will learn:

What is Ben’s System of Strength
His focus around core exercises
Why scaling a PT brand is a big challenge
Steps to finding more clients organically
A strategy behind paid ads and how to structure them

The Bulletproof Business Podcast is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

Welcome to this 'pilot' episode which quickly highlights what is coming up in Series 2 of The Bulletproof Business Podcast which is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.

This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

In today’s episode Paul talks about how to successfully employ your first members of staff; what are the key steps are that you need to take for this to happen and how you can judge if they are performing in their role(s) or not.

KEY TAKEAWAYS

Often when we have our first hire, we tell them what their job is but we don’t actually explain to them all of the ‘how to’s’. Giving clear instructions, information and expectations at the start can really determine whether your first hire will be successful or not.
It only takes one change in your mindset to break the cycle of rehiring. It’s rarely the member of staffs fault if they aren’t performing. Have you on boarding them properly and have you given them the tools they need to successfully do the role?
Before hiring someone, you need to first identify what it is you want them to do and how you want them to do it, in a systematic way so it can be a process they can then follow when they start. Create a method to the madness.
Repetitive tasks are ideal to giving for virtual assistants. It’s simple for you to just video yourself completing the task, with either speaking or written instructions, which anyone can then follow. Rinse and repeat with all tasks, put in a folder, tell the member of staff about it, then they have a point of reference if they get stuck. You are essentially creating standard operating procedures for staff to follow.
Set key performance indicators for any member of staff you employ. This way both you and the employee can see what is expected of them and whether they are performing in line with those expectations.

BEST MOMENTS

“Two weeks into that journey…there’s no further progress in their role, there’s no further progress in their job”

“You believe it’s the staff members fault when really it’s probably your fault”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Paul has been on clubhouse for 15 weeks now and it’s completely changed how he does business, via collaborations, the way her creates content and more!

In this episode, Paul gives a great insight to his time on the platform and tells you that if you aren’t on it why you need to be and if you are already what you should be doing with your time.

Listen in today to know how to go from zero to thousands of followers just by following a few steps, Paul also includes his number one marketing hack for clubhouse - do not miss out!

KEY TAKEAWAYS

There are two types of people on all social media platforms, consumers and producers. If you own a business where you create a product or service, you need to switch your mindset to be the producer and create content around your business and brand.
The key in any group learning is implementation, you need to take notes, figure out what advice you want to take and use and then go and implement it in your business.
Ensure you aren’t spending too much time listening on clubhouse. Sometimes it is good to listen but you can’t spend hours and hours listening on clubhouse or you won’t get the most out of your time, you need to ensure it serves you.
Clubhouse is a great lead generation tool in the same way Facebook ads are. People will be attracted to you if you create content for them.
Fill out your bio and make sure it is relevant and you change it along your journey. Use the format other influencers use and ensure you include keywords so you are picked up in searches.
Ask questions that are going to engage the panel of speakers that are in the room. Once you have asked your question and it has developed a great discussion, go and DM those speakers on Instagram, thank them for their advice and start networking.
Try and form a group of moderators where you can rely on and help each other in various rooms. This is key to success, if you help others mod you will then gain traction when they come onto your rooms in the future.
To grow and get engagement you need a niche. Give good value and content on your niche in bigger rooms and then create your own rooms around your speciality, be specific.
When you are directing people to your bio and link ensure you are directing people to the right place and that you are collecting their data (e.g email) in the process.

BEST MOMENTS

“It’s like going back to the old-school networking days”

“Take notes around certain key pieces of advice and make sure you take notes and then implement it”

“Sometimes it is good to listen”

“Reach out, make contact and network, network, network.”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

In this episode, Paul interviews Nick Bradley of the Scale Up Your Business Company and Podcast. Nick comes from a venture capitalist background, he has been buying and scaling businesses for a long time and has a huge amount of experience and knowledge. Listen in to hear all about Nick’s personal story and to gain invaluable business knowledge.

KEY TAKEAWAYS

Nick has been buying and scaling businesses for a living for the past 15 years. He has worked with over 100 different acquisitions in both the US and the UK and been involved in 24 business exits. He also runs the Podcast ‘Scale Up Your Business’ and has enjoyed the connections and success this has brought to him.
Both Nick and Paul are on clubhouse and think it’s an incredible platform, especially for business and networking.
When Nick was in the private equity world he found the extremely high financial rewards and the power brought out the worst in him. He found himself not being a very nice person due to the need for significance and needing to feel like being the alpha. He started to experience this a little bit when he first went on clubhouse so he had to dial it back a bit. He now goes on a lot of small rooms so that it is just about connecting and meeting people rather than followers.
Nick has seven different companies, all of these sit under his personal brand but they have different dimensions. He has multiple business that are their own entities so they could then be sold independently down the line.
A mistake new start-up businesses often make is they don’t recognise early enough the need for good leadership, team management and other essential parts to scaling up. They don’t realise when the business is at the point of growth that they need to focus on these things, they still see themselves as small.
Pushing yourself physically has an effect on your mental strength, that is why it is not surprising that lots of successful CEOs are also endurance athletes. They are training their bodies to train their minds.
Just buying a business and not knowing what to do with it means you will struggle to be successful. You would need to partner with someone who has business experience or gain your own experience.
You can buy businesses using other peoples money, by using other financial tools and leverage the deals so that the amount you put in is tiny in comparison to what you are buying, but there is no such thing as a ‘no money deal’.
If you are thinking of buying businesses internationally then you need to have contacts and someone to help you with the deal that is in the country the business is operating in. It's also advisable to establish what position they are in, would they be happy being CEO or do they want a hands off approach? Nick advises to never buy a business abroad where you don’t have someone in place who will be there to takeover when the business is bought.
Nick called his podcast something literal that delivered a promise. He believes this is one of the reasons it has had organic success as well as telling his story in his early episodes and by being super clear by the message he was trying to deliver.
Nick didn’t find instant success with his podcast but started to get into the charts around 5 months in. He also found that after some time there were people who started binging his podcast, almost like it was a Netflix series!

BEST MOMENTS

“It was a gift from the gods that fell on my lap”

“It’s very easy to be caught up in other peoples politics”

“The magic is not the acquisition, it’s the integration”

“Those who start businesses are not necessarily the ones that are good at scaling them, it takes a different mindset”

“Everything is easy if you’re prepared to gain the knowledge and do the work”

“Be really real”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Listen in today as Paul interviews entrepreneur, social media genius, CEO and multi platinum artist Spectacular Smith. They discuss what his plans are for the future as well as his history and journey as an entrepreneur.

KEY TAKEAWAYS

Smith knew from as early as 3rd grade that entrepreneurship was for him. By 11th grade he even had people working for him. He then became an entertainer and launched his own agency. He has dipped in and out of a few things but entrepreneurship has always been there.
Smith was an incredibly successful musical artist but he ended up broke due to his father’s mishandling of money. This lead to him needing to really double down and ‘hustle’ which is how his social media career and business began.
A core belief of Smith’s is that you can only get as far as the person teaching you has gone, so you need to seek those who have been and progressed further than you to learn.
Experience and having proven results are more important to Smith than having education. He feels like college etc is overpriced and outdated for today’s system and society. Most people do not need to go to college.
The new social media app Clubhouse is something Smith really gets behind. He loves that there is no faking on it, if someone asks you a question you have to answer them in real time. You have to know what you are talking about.
Clubhouse can easily be monetised, so much so that this is where Smith would invest and build a business if he were to start up today.

BEST MOMENTS

“You’re gonna love this interview”

“When your back is against the wall that’s when you see your full potential.”

“In reality businesses are looking for people who understand the business model, who understand how to get the result you are looking for”

“Clubhouse is phenomenal I think it’s the future”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Paul talks today about the Four Ms’ and why they are so important and what you need to win at business.

KEY TAKEAWAYS

Marketing: This is the number one activity for any business. You need to be focusing on marketing.
Money: When the money starts to come in you need to know how to look after it, how to build wealth, how to manage it. You need to be educated in Money.
Mindset & Motivation. After your first success, you will have a dip. This is where mindset and motivation are key. They are what will get you out of this dip, only you can convince yourself of the steps needed. Being in the right type of business and working on your ‘why’ can help with mindset and having structured goals will help tremendously with motivation.
If you can combine all these four things together then regardless of your business you will win the game of business!

BEST MOMENTS

“If you aren’t marketing your business you are dying”

“Only you can convince yourself that putting more effort in is the right thing to do”

“You need to be in your purpose in your profession to have the right kind of mindset”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Listen into this episode as Paul interviews Steven Coon on clubhouse. They go through his journey from homelessness to success and also touch on his book humble alpha. An episode with many life, as well as business, tips and pointers.

KEY TAKEAWAYS

Paul and Steven met on clubhouse, they both admit that they probably would have never met without this app.Steven is very active on clubhouse he often mods room including two of his own reoccurring rooms, success in business with plant medicine and success with imposter syndrome.
It’s incredible the connections that can be made and the barriers that have been removed on clubhouse, who would have thought you could go on an app and connect so easily with big names like Elon Musk!
Steven was in the US military and then became an entrepreneur after in 1996. He was ‘done taking orders’ and wanted to work for himself. His first venture was starting a cocktail bar.
When Steven saw something that gave him fear, it’s what made him decide to go all in. Because he then knew it is something that would make him grow.
14 years after being an entrepreneur Steven lost his job, his wife, money and ended up being homeless. He flipped this on its head and saw it as a unique opportunity to take a life a bit slower, spend time with friends and relax more.
However, it spiralled after a while and he got caught speeding and attempted to take his life but the gentleness the police officer used to stop him made him stop and think. He then spent 8 months living with monks completely off the grid where he learnt to love himself and understand what he needed.
Legacy is for yourself not for others. Even when Steven was away for 8 months no one really took much notice, it was humbling. It made him realise if we don’t take care of ourselves, focus on our power within then there is no legacy.
Steven started offering business and success advice to veterans for free. It was this that led to his business forming as people started asking him for paid assistance.
Balance for entrepreneurs is notoriously difficult to find. But Steven believes in integration, so integrating the different areas and elements of your life to work together and giving focus to what area needs attention.
Content creation is a great way to engage people as well as keeping yourself personally accountable.
Steven recommends commercial real estate to invest at the moment as when big crashes etc happen this is what holds its most value. This is his opinion, please always seek independent financial advice before making any investment.
A top tip for bulletproof business from Steven is to delegate the task but not the responsibility. It means he gets his team to do the work/jobs they are assigned but supports them through it and ultimately is responsible.
The first 7 years is when children develop their personality. It’s key to think about communication and the little things that can have impact.

BEST MOMENTS

“It’s made us all realise the world is a lot smaller than it seems”

“This is a great chance for me, I’m not worried about paying bills as I can’t pay them anyway!”

“To this day I don’t know if it was real, if it was an angel but it doesn’t matter it saved me”

“Everything we do is for us”

“Who are you serving, where do they hang out and what problem do they know they have, that’s entrepreneurship right there!”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Today Paul gives great advice on how to validate your business idea. He talks about the steps you need to make and the action you need to take so you can validate your product or service.

KEY TAKEAWAYS

Validation is giving you the confidence to drive your product or service forward, that your product is actually going to work and people are going to buy it.
There are three key steps to validating your idea and stop you wasting valuable time and money creating something nobody wants:
You need to research the market and find out if people actually want your idea. You can look at places such as google trends to get raw data on what people are searching.
You need to test the product or service. Come up with a minimum viable product/service. Something that you can minimally develop and then get people in your local network to see if they want to buy it.
Is your product or service scalable? Can you replicate your product or service to a greater market, can you grow your business to a level you want?
When first starting out you need to find a product or service that fits into a marketplace where you have healthy competition. There’s no point ‘reinventing the wheel’ this becomes expensive unless you have a lot of cash behind you to invest.

BEST MOMENTS

“People don’t buy what they need they buy what they want”

“Is there a want, a desire for the product or the service that I have to offer?”

“Follow the clues your competitor has left”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Paul talks today about a key concept in the book ‘The Seven Laws of Wealth’, to always execute.

KEY TAKEAWAYS

If you have the principle of always executing you then have the momentum that comes with it.
Not everything will work out, you have to move past that. But if you develop the mindset to always execute you will shift your universe.

BEST MOMENTS

“If you’re sitting there with an idea…give yourself the self-discipline to believe in yourself and have the principle that you should always execute”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Paul talks today about his strategy for the podcast going forward and how he can help you implement strategies, start, scale and grow! He also talks about the differences between an employee and an entrepreneur, the mindset of both and the shift you need to make when going from one to the other.

KEY TAKEAWAYS

Paul really wants to focus hard on this podcast with strategies, mindset and inspiring content. He has some great guests and topics lined up for us all to learn from.
Many employees focus on the metrics and goals they are given within their job role. Their focus is on their role and they have less consideration for the bigger picture.
As a business owner and entrepreneur your sole purpose is to create pure value for your clients and doing this consistently well. You have to change from being the employee to the leader that inspires others to go above and beyond their job role to help the business.
Many entrepreneurs just create a new job for themselves, that is because they are stuck in the employee mindset.
Those that work in their passion, with their purpose, and their mission, will succeed. Because they will climb those walls, break down the barriers in their way as they are inspired to succeed and lead others.

BEST MOMENTS

“Fundamentally the most important mindset shift you can go from is employee to entrepreneur”

“Think bigger than you. Think bigger than your business”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Many entrepreneurs start their businesses alongside a day job. It can difficult to know when to make the switch from employee to business owner and quit your job to focus solely on your business journey. In this episode, Paul talks about when the right time is to make the switch and why doing so at the right time is important to the success of your business and your life.

KEY TAKEAWAYS

Paul has heard some really bad advice on this and so wanted to give his insight.
When you decide to just focus on the business it add a whole different perspective and level of stress. Knowing that you are now relying on that business to support you and your family.
There are three points/metrics, if you hit these three points then it is time to make the switch to just focusing on your business.

1) If you have an idea, you need to prove the concept. You need to have some clients, generating leads and have a real eco system to support you before you go all in on the business.

2) Do not quit your job until the business is generating at least six figures in revenue.

3) You need to have at least 3-6 months living expenses generated from the profits of the business before considering quitting.

BEST MOMENTS

“Picking the right time is critical”

“Prove the concept first”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

In this week’s show, Paul dives deeper into Clubhouse, the new social media phenomenon that’s become one of the go-to ways to build an audience through audio engagement.

Paul talks about the three key insights he’s learned after spending time on the inside, so that you can energise your growth there, or make ready for when the gates well and truly open.

KEY TAKEAWAYS

You must be tactical and strategic when it comes to the time you spend inside Clubhouse. Don’t spend all your time on the same rooms. Choose wisely and get the most from your time there.
Smaller, more specific rooms that have the potential to become far larger, and become thought-leader led. Ideas grow fast and strong.
Remember that with all social media apps, there are consumers and there are producers. Always strive to be a producer and not a consumer.

BEST MOMENTS

‘Get into Clubhouse and be tactical about what you want from it’

‘Now, this is a conversation between moderators’

‘Clubhouse is like a mastermind on steroids’

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Today Paul looks at the 10 biggest mistakes many people make when starting a business. If you can avoid these mistakes when starting out it will save you a lot of time and shortcut your way to success.

KEY TAKEAWAYS

1) Starting a business without any legal entity. People often don’t think of the legal protection needed.
2) Using a personal bank account for your business. Things can get very messy when using a personal bank account for your business.
3) Planning for the upside only. If you don’t plan for the downturns and downsides then you can be unpleasantly surprised.
4) Only understanding the industry you are in and not understanding the market. If you don’t understand the needs in your own market you might be offering the wrong things to the customer you are trying to get.
5) Working with friends and not business partners. The earlier you can separate the business side from the personal/friendship/family side the easier it will be as the business grows.
6) Doing everything yourself.
7) Not respecting Intellectual Property. Anything you do in a business is intellectual property, many entrepreneurs don’t respect and protect their intellectual property.
8) 50/50 partners. 50/50 partnerships don’t work because you need a decision maker. Who has the final say?
9) Not Validating Your Idea. You need to validate your idea with market research. Speak to your client, find out exactly what they want.
10) Not Investing in marketing. So many people do not invest in their marketing. In able to scale and grow you need to market effectively. Marketing is one of the most important things you can do for your business.

BEST MOMENTS

“If you avoid these mistakes you should shortcut your time and hopefully make a success of whatever venture it is you are doing”

“Plan for that downside”.

“They think it’s Noah Ark, that you will build this product…and people will just come because you have done it, they fail to invest in marketing”.

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

A question asked by many is ‘what should be your very first investment?’

Paul says the answer is obvious, it should be YOU. The number one investment if you haven’t already made it, is in yourself.

KEY TAKEAWAYS

The difference between where you are now and where you want to be can only be filled by skillset.
If you are in a position where you have a generated a bit of money then use it to invest in you. Whether it’s paying for training, for a mentor or anything else – just do it.
You are completely in control of an investment in yourself.

BEST MOMENTS

“The obvious investment is yourself”

“Get yourself in a position to skill to the next level, to scale to the next level”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Is creating a Podcast on your to do list? Have you been meaning to start one for a while? Make 2021 the year you actually do it!

In this episode Paul gives a no-nonsense, practical and simple guide on what you need to do to get your podcast started. Take action today!

KEY TAKEAWAYS

The social and vlog side of podcasting is separate to the actual, literal audio hosted on a podcast platform. It’s this audio, on this platform, that is the actual podcast. Everything else is secondary.
You need to start with the content. You can do video and audio at the same time but it’s easier to get started if you just focus on audio. You can decide to do/add video for later episodes if you desire.
The first thing you need is a podcast host. This allows you to upload you content and add the title etc. This host then automatically distributes your podcast to various platforms, e.g apple, amazon, spotify etc
It’s then time to create some cover art work. The artwork that shows alongside your podcast, similar to an album cover. You can do this yourself if you have the skills or pay someone else to do it.
After this you then need to write your biography. It’s the description of your podcast, be detailed and specific about the theme of your podcast.
Adding an intro and outro to your podcast isn’t essential but it does make it more professional and ‘complete’.
It’s a good idea to repurpose the original content of a podcast on social media. For example cutting bits up to use on an Instagram story. It does involve a lot of editing so it might not be something you do straight away but it’s a great strategy to be looking towards once you have got started.
You need to do all the work, particularly on social media, to get traction behind your podcast, or you will not get listeners.
Having a podcast is ‘playing the long game’. It will take time to build up listenership and a following.
Make sure the podcast subject is around your passion. You have to be consistent over a long period of time for a podcast to be successful, you need to be able to keep your interest and enjoyment alive.

BEST MOMENTS

“Just get started with an audio-only based podcast as it’s the simplest route to get started”

“Getting started is the key, once you have got started you can improve the quality, you can get it perfect”

“Unless anybody knows about the podcast it’s not going to get any listens”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

In this episode, Paul talks about the social media platform everyone is talking about right now, Clubhouse! Paul has spent the last 14 days on clubhouse, tune in today to listen to his thoughts and tips.

KEY TAKEAWAYS

Clubhouse launched in March 2020 for a select group of celebrities. It was a very closed platform. It’s still relatively closed now as you have to be invited to join.
Clubhouse is an audio only platform. You enter rooms and can listen to people speak. You can also engage by ‘raising your hand’ and actually ask questions rather than just leaving comments like you would on a platform like Facebook.
If you want to start a business you want to get onto clubhouse asap.
It’s a bit like the old social media in the sense you follow someone and they follow you back. But the difference is you can find your target clients/customers more easily.
Participation is key. If you are going to join a room try to talk and add value.
It’s got a great biography function. You can make it short, long, include links and so much more. It gives you great access to others and can give people good access to you too.
It’s very much like a mastermind, except it’s completely free!

BEST MOMENTS

“Some of these guys are HUGE, you are talking about people you would never normally get access to”

“It’s like a class-A drug for anybody that wants to consume content”

“The people on the room got great answers, it’s insane what that one app can give to people at the moment”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

In this episode, Paul talks about how much we had to contend with in 2020. How difficult it has been to stay focused and do what needs to be done with everything happening around us. But, the lessons we have learnt in 2020 are what will carry us on through to 2021 and beyond.

KEY TAKEAWAYS

2021 is going to be just as tough as 2020. A lot of the major problems (Brexit, Pandemic, US Politics) are still present and on top of that we haven’t felt the full economic impact of 2020 yet.
Pivoting your business is just as essential going into 2021.
Never forget that your job as an entrepreneur and as a business owner is to create value.

BEST MOMENTS

“They disappeared…Because their business models were analogue in a digital age”

“The ability to pivot is so important”

“Never stop adding value to your clients”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

See omnystudio.com/listener for privacy information.

In this episode Paul talks about The Six Human Needs by Tony Robbins. Paul has been on a journey of self-discovery over the past ten years and read and listened to many speakers and mentors but a large part of his growth mindset has come from his ability to understand the six human needs in himself and those around him. So today he shares these and how you can use them to be more successful in all areas of your life.

KEY TAKEAWAYS

Understanding the six human needs has really helped Paul not only progress and motivate himself but influence and manage the people around him including his family and those he works with.
The Six Human Needs are as follows:
Certainty
Uncertainty/Variety
Significance
Connection/Love
Growth
Contribution
Individuals priorities within these six needs will vary; different needs will rank differently for different people!
Paul tailors his goals around the three ‘core’ needs for him personally, Significance, Contribution and Growth because that’s what drives him as a person. He still checks in with the other needs but he knows to focus on these three that he is geared towards.
Think about the needs of those around you. Every one of us is different as a human being. You may have a team that all have different priorities, your key skill is to understand what this is for each person. Having that information is power for you.

BEST MOMENTS

“We reflect back on successes and we reflect back on life and it’s important we do that”

“These six human needs were core in my skillset as an entrepreneur”

“Understand where your balance lies, what you need most in life, how you can balance the next 12 months of your life to get the most from your six human needs”

“You can really become a true leader and drive them in the right direction”

VALUABLE RESOURCES

The Six Human Needs – Tony Robbins

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Today Paul talks about how he plans ahead for his year and how it is key to his focus and success. He shares his format and tips so you can do the same and get your 2021 off to a great start!

KEY TAKEAWAYS

It’s easy to get lost and lose focus when you do not have a clear direction or end goal. This is the failure point for many entrepreneurs and businesses.
Paul tracks his goals each year. He has a document with 16 sections that he completes for the year ahead. He refers back to it each month to ensure he is on plan as he should be and is on track to where he wants to be. It gives him focus throughout the year.
If you have more than 3-5 goals it can be very difficult to achieve. It then means you end up having more ‘unticked’ items that ‘ticked’ and can have a negative impact on how you feel about your progress.
If you are strict about only doing things that fit within your values then it can be a key indicator in what you need to do to enable yourself to move forward.
Do not let other people’s beliefs of you limit yourself in life. Make those big goals, dream those impossible dreams!
Many of us overestimate what we can do in 12 months and underestimate what we can do in five years. Keep this is mind when making yearly plans.

BEST MOMENTS

“The reason that they fail is that they don’t know where they are going, they get lost”

“If you can make values one of your core drivers then it’s quite a powerful tool to have”

“I really do not give a flying hoot about what people care [think] about me anymore”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Today Paul talks about the difference between websites and landing pages. Paul talks through the key differences between the two, how you can build both and some key tips! By the end of this podcast you’ll be clear on what they both are and how you can maximise them in your business!

KEY TAKEAWAYS

It has become clear to Paul recently that there are many business leaders who aren’t clear on the differences between a landing page and a website.
Going back 7-10 years people were building very large websites with anything and everything on them. Nowadays they are much more trimmed down and very user friendly.
A website is to provide a generalised view of your business.
Landing pages are used for a specific marketing campaigns. You don’t want anyone to go anywhere else from a landing page.

BEST MOMENTS

“There’s no right or wrong marketing, there’s testing to find the right way that works for you”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Throwback to the five things YOU need to start a business.

Getting into business with the least resistance is about having the right systems and processes in place and in this episode Paul shares in detail the 5 things you need to have in place before you get started in business.

If you have a trading entity, the statutory requirements in place, a minimum viable product or service, a sales process, a payment system and a fulfilment process then you have a business that is operational.

People like to overcomplicate business but follow these fundamentals and you will be able to build a business that you can successfully scale.

If you really want to be your own boss then focus on these 5 fundamentals to get started now.

KEY TAKEAWAYS

Legal structure and trading entity - Decide how you are going trade and what mechanism you are going to use. Complete the legal requirements that mean you have a business.
The statutory process – create the business and undertake the statutory processes required to establish it you must get the statutory requirements completed before you start.
Minimum Viable Product (MVP) - What is the minimum viable product that you can use to get your business started?

You can develop a product suite but to get started you need to focus on one product or service to start generating income.

Sales process - This is the process from lead generation through to the paying customer.

Look at the competition, those in your niche, and what are they doing, follow the clues of others who have done it before.

Fulfilment and operational - What is the operational process you need to have in place to get the product or service to the client?

Define what your process and minimal operational points are, what are you going to do to make sure you can fulfil and deliver what you have promised.

BEST MOMENTS

‘What is your purpose, your ‘why’, your mission in life, what do you want to achieve as a person’

‘You only need a single product or service to get the business launched’

‘The key is to get into business with the least resistance’

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

In today’s episode Paul throws back to #020 of the podcast to cover picking your ideal business model!

Paul found himself bouncing course to course, model to model – following those ‘shiny pennies’! Through working hard on himself and gaining more self-awareness he discovered how to get out of this trap. If you get it right the first time you won’t need to make the same mistakes he did. Tune in today for some invaluable tips on how to choose the right business model for you!

KEY TAKEAWAYS

If you had unlimited time and money was no object what would do, what you spend your time doing and how would you do it?
Many people can be sucked into a business that doesn’t work for them, they can become a shadow of themselves as they are not spending their time the way the want to – it can become very unfulfilling and lonely.
Why do you want to start your business? Knowing this will save you a lot of pain further down the line and stop you investing time and resources into a business that isn’t right for you.
If you know your why and your purpose in life then you are already half way towards picking your ideal business model. Spend the time figuring all of this out and you will start and choose a business that will fulfil you and make you happy.
There are so many different business models, do you have the resources to start the business you want? Do you have the time required? It’s important to understand and assess what resources you have so that you don’t try and start something you can’t realistically achieve.

BEST MOMENTS

“Sometimes it’s not about looking at others and thinking I want what they’ve got, what you want is time, what you want is financial freedom”

“If you understand your why, your purpose, your passion, that shines through your product and your services”

“Most of us, we underestimate what we can do over a long period of time and we overestimate what we can do over a short period of time”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

In this episode, Paul looks at the topic of working with family. Many entrepreneurs and business owners start by employing family members. In this episode, Paul talks about the pitfalls of doing so but if you still do choose to work with them what you can do to attempt a more successful working relationship.

KEY TAKEAWAYS

One of the key traits of an entrepreneur is to be resourceful. To get what you want by using what you have around you to the best of your ability. This is why many employ family.
Paul employed many family members in the first two years of his business, all of them apart from two did not turn out well.
Those close to us can also be the ones that harbour the most resentment when we grow and succeed – this can cause issues when hiring family members.
If you do decide to employ a family remember you need to go into it with no expectation of them. You will only be disappointed if you expect them to go above and beyond for you in all areas.
Ensure you have a frank conversation outlining boundaries before you take on a family member. Everything needs to be clear to both parties for it to work.

BEST MOMENTS

“When you employ family you automatically expect more from them”

“It’s another level stress you don’t need when you are trying to build your business”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

In this episode, Paul talks about Lifestyle Businesses. What it is, what it involves and how it can work for you.

KEY TAKEAWAYS

Paul has four ‘lifestyle businesses’. This has given him the ability to do what he wants when he wants.
When he first started business he did everything, he sacrificed a lot. Now this does not need to happen. Times have changed and there has to be a mindset change.
A lifestyle business is having the right balance between work and having the benefits of being a business owner.
Any investment or business needs work, there is no such thing as a passive income.
Any business you build can be a lifestyle business. You just need to start with that intention in mind.

BEST MOMENTS

“I was wearing many hats, I was the bookkeeper, the sales person, marketing…I was doing all of that on my own”

“Any form of investment needs you to keep an eye on it”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

In this episode, Paul talks about the reasons why we fail. He believes there are two fundamental reasons why we fail in business as well as other areas of our lives.

If we can take ownership of these and eliminate them we can truly take our lives to the next level.

KEY TAKEAWAYS

This is the first reason for failure. If you stop taking responsibility for what happens within your business and/or life. For example blaming others or turning a blind eye to situations.
Creating Value. This is the second reason. If you stop creating value in a business sense or your personal life you will start to fail.
If you are just starting out you can build these two reasons into your business culture which is an incredible way to start.

BEST MOMENTS

“You need to take unconditional responsibility for anything that happens in your business”

“The only person that can improve the situation is yourself”

“Always try to improve the value and the services that you offer to your clients”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

In this episode, Paul shares the audio from a video recording that was done as part of an online training programme that he hasn’t released yet! He talks about how you need to be out of your comfort zone to achieve growth and how to make this part of your business journey.

KEY TAKEAWAYS

It’s so important that you get used to taking yourself outside of your comfort zone so that you are able to grow and scale your business.
Maximum growth is gained when you are uncomfortable. Dealing with the chaos of business and facing problems head on means that the next level of growth is achieved.
You need to make yourself comfortable with being uncomfortable.
Expect to be stressed, expect to be overwhelmed, to be rejected, that’s what being a business owner is. If you aren’t prepared for that then business probably isn’t for you. But if you know you can deal with the discomfort of being an entrepreneur then you will succeed.

BEST MOMENTS

“When I have been comfortable there has been no growth, I have stayed flat”

“Nobody achieved success in anything by being comfortable, by taking the easy route”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

In this episode, Paul talks about the positive and negatives that social media brings to our personal and business lives. He demonstrates how it is by far the biggest tool for business growth and its vital importance right now in 2020!

KEY TAKEAWAYS

Social media can have a positive and negative influence in our lives and business and it is important to be aware of this.
It is the biggest single tool you can use for your business and the quickest way to reach clients and generate growth.
We all use social media but it is important to switch from a consumer to producer mindset to maximise its potential. If used correctly it can be the best little or no cost way to target your ideal client.
Consistent content is key for success.
What is stopping you from utilising social media for your business? lose the fear of judgement or failure. The negative feedback from social media is outweighed by the positives it will bring to your business. While you will attract more critics you will also attract more ideal clients.
Social media is not going anywhere and it is an especially important tool during lockdown. This is the best time to up content and focus on this platform.

BEST MOMENTS

“2020. It’s a new digital economy. Social media is here to stay, you need to embrace it”

“Consumers waste time scrolling. Producers spend time creating assets, generating leads and sales”

“If you are new to this focus on consistency”

“People will criticise anyway. You might as well benefit from being out there”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

In this episode, Paul talks about why now is the best time to start your business and if you already have one why now is also a great time to get to the next level. He gives some great advice and encouragement to get you inspired right now!

KEY TAKEAWAYS

Businesses will fail in times like these, but it is also a time where great businesses will be built.
If you can be fast, adaptable and pivot then you will come out the other side of this with huge amounts of success.
Larger businesses cannot pivot and adapt as quickly as needed. You, as the underdog can move faster and do things they are not able to do. That puts you in a very unique and advantageous position.
This is the best time to create your business but don’t forget the importance of strategy.
If you can take off the negativity filter and instead put on a positivity filter, you will see everything in life differently. It will have a profound effect on all areas of your life.

BEST MOMENTS

“Empires are built and people can build huge businesses in times like these”

“They missed the boat, they didn’t adapt quickly”

“People often tell themselves stories, we believe the lies we tell ourselves”

“If you look at the world with some optimism, with some belief then all of a sudden the impossible suddenly seems possible…”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

In this episode, Paul talks about his thoughts on the second lockdown in England and the damage this will cause to businesses, the economy and individuals themselves. He also gives great information on the help and options available to businesses.

He speaks with humility and understanding about the deadly virus but gives some great positive advice on how we can move forward.

KEY TAKEAWAYS

Paul doesn’t think this second lockdown is the right approach, the repercussions of this second lockdown are going to be felt for years.
COVID is not going anywhere, it’s not going to go away. We have to find ways to live with this.
The mental health impact is huge, there are lots of factors to come into play other than the virus when you shut down entire industries and sectors.
This time in lockdown there is a lot less financial support for businesses that was given previously. But the furlough scheme, the self-employed grants and the mortgage payment holidays are all support that is still running.
If you haven’t already you need to be quick to pivot and develop more digital products. You can also use the knowledge you have to create educational products.
If you have an existing business and this pandemic has really affected your cash flow, you need to find new ways to serve your customer.

BEST MOMENTS

“What’s going to happen to all of these businesses when they fail, when the real ramifications of this lockdown come into force”

“You need to adapt and embrace digital technologies and the digital world”

“You only have to be a few steps ahead of them in the journey for them to get huge benefit from your content, from your service, from your online training, courses and mentorship”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

In this episode, Paul talks about who should be your first employee. If you have been ‘wearing many hats’ and doing everything yourself, who should be the first person you hire to help?

KEY TAKEAWAYS

Paul has been doing this exact exercise in the business he owns in order to scale and grow.
Many people think employing others is a high risk – This risk can be mitigated in many ways e.g probationary periods

BEST MOMENTS

“If you want to scale, if you want to grow then you need people for sales and marketing”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

In this episode, Paul talks about service and value and why you need to focus on this in your business. It’s easy to just think about the ‘money’ side of business but Paul flips this on its head and talks about why service and value are just as equally, if not more, important.

KEY TAKEAWAYS

Most people don’t spend enough time thinking about service and value in business.
The best entrepreneurs and businesses in the world solve people’s problems first.
Focusing on solving those problems for people and creating more value is what leads to longevity in business.

BEST MOMENTS

“They think of the money first not the principal of service and value”

“If you’re passionate about what you want to do…if you’re solving peoples problems, constantly delivering more value to your customers then they can pay you for then you’re going to have a long and lasting career”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

In this episode Paul talks about software packages and tools. When first starting a business, you will be targeted by a lot of ads trying to sell you various systems and tools that can all ‘help you get to the next level’. Paul wants to cut through all of that and give you advice on what you truly need in your business.

KEY TAKEAWAYS

You can waste a lot of money on various different systems that you don’t utilise enough or don’t work well with each other. Creating an expensive and confusing ‘mess’
The first thing you need is some kind of accounting software, it’s important you are tracking money in your business from day one.
Secondly you will need a website. Nowadays it is very simple to get this created and there are lots of easy and fast options.
Thirdly you will need CRM (Customer Relationship Management) software. So that you are able to track your customers.
Spend time researching if there will be any niche software needed for your specific business.
When you are doing a plan for your software systems, ensure you find providers that can all link together – or you will have to have manual processes put in place.

BEST MOMENTS

“It will make your life as the business owner much simpler and [be] easy to scale”

“You do not need all of them to get started”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Today Paul talks about the question he has been asked quite a few times previously but was asked again recently. If he could start all over again, if he was to start a business today what would he do?

KEY TAKEAWAYS

15 years ago when Paul was asked this question, ecommerce and the internet was nowhere near as big as it was. He answered saying he would either start an IT repair company or a property maintenance company. He began the property maintenance company and that is what led him into property. Back then both of these companies needed lots of overheads to be started. Today times have completely changed, you can get started quicker and for a lot less money.
One of the businesses Paul would start now would be an ecommerce business, simply selling something online. It would be quick to get started and would have low overheads.
The second business Paul would start now would be an education business. The self-education industry is huge, you need knowledge and credibility but if you have that you are onto a winning business model.
Many of the big well-known brands that have recently failed, had awful websites. This highlights the importance of an online presence for all businesses today.

BEST MOMENTS

“There are business models out there that are almost free”

“Being online and selling online allows you to get started from anywhere with little to no overheads”

“If you have something that you can turn into your superpower and you can sell that skill then that’s going to be the sweet spot for you”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Today Paul looks at the term ‘commercial reality’ and gives insight into what this means for your business. It’s a term that will come up when you first enter the world of business, Paul gives his take on this term and what you can do to help yourself succeed.

KEY TAKEAWAYS

It’s easy to get bogged down by the theory, legalities and bureaucracy of doing business early on and it can put people off completely.
Those with business experience will often interpret things differently to someone who is just starting out.
It’s so important to find someone in your niche who had experience to give you the ability to learn from their mistakes.

BEST MOMENTS

“Commercial reality can only come with time and experience”

“[It can be] The difference between a successful business and a failed business, that ability to develop a sense of commercial reality”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Today Paul talks about what you need to do to balance family life and business.

Paul gives a fantastic insight into what you can do to prevent family life going wrong whilst still focusing on work and your business.

KEY TAKEAWAYS

Family balance is a topic that comes up frequently in mastermind groups Paul is in.
Only you can control the pendulum of balance between life and work – it’s something you have to work at every day.
It’s imperative to have the support systems in place to stop yourself from ‘failing’ in family life, to ensure you aren’t just immersed in your business and not thinking about your family life.
The only way to prevent family life failure happening is by putting a plan together BEFORE it happens.
Understand the six human needs, different individuals need different amounts of each need. If you know and understand your family’s needs then you stand a better chance of meeting them.
You need to develop both your business and family life at the same time.

BEST MOMENTS

“I saw family life as a bit of a burden because I was so driven to do what I was doing”

“Don’t let business consume you”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Today Paul talks all about Sales funnels. He explains what a sales funnel is, its purpose and what components you need to make a one. He also gives top tips and common mistakes to avoid!

KEY TAKEAWAYS

Paul has lots of experience in creating sales funnels for his own businesses.
Sales funnels can be a real pain point for new entrepreneurs.
A sales funnel is an American term to describe digital marketing, how you take a customer who knows nothing about your business to get to the end of the process or ‘sales funnel’ and buy your product. Often in the UK we refer to it as a ‘customer journey’.
You don’t have to have a really complex sales funnel, you can easily keep it simple at the beginning. You can add all of the extra, more complicated things as you become more experienced.
There are five key components to a funnel – Paul outlines all of these in the episode as well as three top tips!

BEST MOMENTS

“The whole concept of marketing is repelling the ones (customers) you don’t want and attracting the ones you do want”

“Keep it simple, don’t overcomplicate the process”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Today Paul looks at the idea of ‘doing everything yourself’ in your business – he does not believe this has to be the case! Listen in today to find out why.

KEY TAKEAWAYS

Many influencers are saying that you need to do everything yourself in your business – this is not true.
At the start of a business you do often do most things yourself however as your business develops this no longer has to be the case – you will burn out.
You need to record what you are doing right at the beginning so you can systemise tasks and hand over these and responsibilities to others.

BEST MOMENTS

“They don’t let go to grow, they don’t systemise their business, before they know it they haven’t built a business they have built a job”

“The trick is to extract yourself from your business”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Today Paul talks about the difference between websites and landing pages. Paul talks through the key differences between the two, how you can build both and some key tips! By the end of this podcast you’ll be clear on what they both are and how you can maximise them in your business!

KEY TAKEAWAYS

It has become clear to Paul recently that there are many business leaders who aren’t clear on the differences between a landing page and a website.
Going back 7-10 years people were building very large websites with anything and everything on them. Nowadays they are much more trimmed down and very user friendly.
A website is to provide a generalised view of your business.
Landing pages are used for a specific marketing campaigns. You don’t want anyone to go anywhere else from a landing page.

BEST MOMENTS

“There’s no right or wrong marketing, there’s testing to find the right way that works for you”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Paul reflects on the past 6 months and what has happened in the world of business since he last spoke about COVID back in March. He talks about what’s changed, how businesses have had to adapt and what he thinks the future holds. Tune in today to find out what you should be doing now and what you need to be doing next!

KEY TAKEAWAYS

COVID-19 has changed the business landscape in a very short amount of time.
There have been many policies introduced across the past six months, it’s been a very confusing time and you really need to keep on top of all of this to keep your business safe.
Remember that some policies are only short term, for example you will need to pay furloughed staff when they are back and loans will need to be paid back – it’s not ‘free money’.
So many jobs are going to be lost and businesses will go bust when all of these situation come to a head.
So many of us rely on systems and processes that are very office based. You may need a shift in policy to make working from home work. Particularly in terms of productivity!
You need to be able to pivot and change the way you do things in your business – if you haven’t done that yet you need to focus on this NOW in order to survive.
Now is the time to start a new business, it’s the time to scale and grow in a controlled and measured way.

BEST MOMENTS

“It’s not playground money that can just be taken and spent on whatever you want”

“Those that pivot and adapt quickly and adapt to the environment and adapt to the commercial reality of doing business will succeed”

“You need to see this as the biggest opportunity in your generation”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

In today’s episode Paul gives tips, guidance and advice on how you can choose your ideal business.

Paul found himself bouncing course to course, model to model – following those ‘shiny pennies’! Through working hard on himself and gaining more self-awareness he discovered how to get out of this trap. If you get it right the first time you won’t need to make the same mistakes he did. Tune in today for some invaluable tips on how to choose the right business model for you!

KEY TAKEAWAYS

If you had unlimited time and money was no object what would do, what you spend your time doing and how would you do it?
Many people can be sucked into a business that doesn’t work for them, they can become a shadow of themselves as they are not spending their time the way the want to – it can become very unfulfilling and lonely.
Why do you want to start your business? Knowing this will save you a lot of pain further down the line and stop you investing time and resources into a business that isn’t right for you.
If you know your why and your purpose in life then you are already half way towards picking your ideal business model. Spend the time figuring all of this out and you will start and choose a business that will fulfil you and make you happy.
There are so many different business models, do you have the resources to start the business you want? Do you have the time required? It’s important to understand and assess what resources you have so that you don’t try and start something you can’t realistically achieve.

BEST MOMENTS

“Sometimes it’s not about looking at others and thinking I want what they’ve got, what you want is time, what you want is financial freedom”

“If you understand your why, your purpose, your passion, that shines through your product and your services”

“Most of us, we underestimate what we can do over a long period of time and we overestimate what we can do over a short period of time”

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Getting into business with the least resistance is about having the right systems and processes in place and in this episode Paul shares in detail the 5 things you need to have in place before you get started in business.

If you have a trading entity, the statutory requirements in place, a minimum viable product or service, a sales process, a payment system and a fulfilment process then you have a business that is operational.

People like to overcomplicate business but follow these fundamentals and you will be able to build a business that you can successfully scale.

If you really want to be your own boss then focus on these 5 fundamentals to get started now.

KEY TAKEAWAYS

Legal structure and trading entity - Decide how you are going trade and what mechanism you are going to use. Complete the legal requirements that mean you have a business.
The statutory process – create the business and undertake the statutory processes required to establish it you must get the statutory requirements completed before you start.
Minimum Viable Product (MVP) - What is the minimum viable product that you can use to get your business started?

You can develop a product suite but to get started you need to focus on one product or service to start generating income.

Sales process - This is the process from lead generation through to the paying customer.

Look at the competition, those in your niche, and what are they doing, follow the clues of others who have done it before.

Fulfilment and operational - What is the operational process you need to have in place to get the product or service to the client?

Define what your process and minimal operational points are, what are you going to do to make sure you can fulfil and deliver what you have promised.

BEST MOMENTS

‘What is your purpose, your ‘why’, your mission in life, what do you want to achieve as a person’

‘You only need a single product or service to get the business launched’

‘The key is to get into business with the least resistance’

VALUABLE RESOURCES

BulletProof Business Podcast

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT DETAILS

Paul Abercrombie LinkedIn

See omnystudio.com/listener for privacy information.

Summary

The new digital economy is something that was unthinkable, but has now been forced upon us, probably 10 years ahead of its time. We now live in a time, where your Nan has an iPad and she's contacting you on Zoom. We've all found ways to work from home and be profitable, ways to adapt, to change. After the initial shock of lockdown, we've all slowly overcome it and found ways to pivot. That is now the new normal. The time we find ourselves, in this digital economy is not going to go away. It's been forced upon us and it's going to be embraced, and it's going to stay.

I have three things that I believe has or will change because of this digital economy.

The first thing that I think has changed, is the perception of business. I'll give you an example. Six years ago, I carried out a management buyout of an architect's practice. And I transformed that business into a multinational practice in serving different industries. My perception of what I needed to do to build that business, and what I believed the clients wanted, was to have this nice, glossy company with keynote head offices, in buildings of interest, in really expensive locations, and our overheads were through the roof. It was something we really struggled with, managing the overheads, but it meet that public perception of what was expected from us. That simply doesn't need to happen now. What employers have realised, is that it's possible to work from home. The old way of working from home had a stigma around it within big corporates. That's simply not the case now, if you develop the systems, you can implement a work from home policy that works pretty well and can generate, the levels of revenue that you did, when you worked from an office.

The second change is teams can now be global. You are now going to be building your team globally, as opposed to from one central location. As an entrepreneur you will often use virtual assistants, social media staff, that support you from different locations around the world but that is now the new norm. Many, many businesses have realised that it's possible, when it was unthinkable six months ago. And they're now going to make that happen. You no longer need to build a team from one single geolocation. It can be done from anywhere around the world. And that's a big change forced upon us because of this global pandemic.

Point number three is, it's no longer acceptable to have one product or service, or one way of delivering that product or service. One thing that this pandemic has bought out in all of us is the need to have multiple products, multiple strategies, multiple services, and multiple ways of delivering those things.

Please listen to the full podcast episode to hear three things that you can do to get your business back in the game and to embrace this new era of digital technology, the new normal for the way that we conduct business.

HOST BIO
Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses . Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full time Job to follow my dream of owning my own business and building a better life for me and my family. Since them I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and its my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT INFO

LinkedIn

See omnystudio.com/listener for privacy information.

Summary

Today, I want to talk about a loop that I think many entrepreneurs struggle with, something that is often unrecognised, and something that I personally struggled with. I've been in business for just over a decade and for six years, I struggled with this. It's what I call the success-failure cycle, the process of building a business, growing, failing, and then repeating the cycle. Build, grow, fail, repeat.

Now, some people say that you learn from your failures, that you can't be successful unless you've had a failure and that you wouldn't be the person that you are now without all those failures. I've learned a lot of my lessons through failure. I wouldn't be sitting here talking about what I'm talking about now if I hadn't experienced it in the past. So, whilst I agree you have to go through the failures to get to your destination, some of the failures can be avoided if you know what to look for.

So, this process of building a business, growing a business, failing, and repeating... build, grow, fail, repeat... I believe comes down to two fundamental reasons.

Reason 1: Not having the ability to recognise when your business is about to fail.

When you build your business, it's exciting. You build it, you grow it, but then it fails. Many business owners don't recognise when their business is about to fail. You have a growth curve that keeps going up, but you're going to overload your business. You're going to bring too much work in without the correct resources around you. You're going to stretch your cashflow. All these things occur with many start-up businesses.

You need to have the ability to recognise when there is a problem, when turnover is dropping, customers are complaining, you're coming up against challenges, key members of staff are leaving, when a process isn't working, you have to have the ability to understand that, and to fix your business. You can then go on to achieve the next level of growth.

Reason 2: Not being able to extract yourself from your business.

I used to tell myself things like, "Only I can do this, the business won't run without me." I often felt like I had to be the first through the door, the last to leave. It was hard work rather than smart work. It was working every hour, living a high-stress life, just to get the business to tread water, but that doesn't have to be the way. So, you should build your business from day one to extract yourself from the business.

Here are four key points that you can put in place to avoid the build, grow, fail, repeat.

Number 1: Systemise your business from day one. Build systems and processes. Any repetitive task that you find yourself doing, build a video around that, build some training around that, to get others to do it for you.
Number 2: Understand your why, your mission, your purpose. Does your business match your why? Does it all tally up? If it does, you should push on, if not, you're most likely discovering what, for me, was a lack of fulfilment, and you will need to address that because it will come up and bite you.
Number 3: Build a business that works for you, not the other way around. We often build this beast of a business that needs us to be in the business all of the time. So, make sure you make the shift to change that pattern.
Number 4: Learn from others. Mentors, podcasts, training, books, audiobooks. There's so many resources from successful people now. We live in a time where education and knowledge is a new currency. You just need to be able to find the right person, discover the right information, and follow them, and hopefully you can learn from all of their mistakes.

See omnystudio.com/listener for privacy information.

The system i use to Manage My Goals

Summary

In this episode, I want to talk to you about the productivity system I use to ensure that I get the most from my month, my week, my year. Now, this is an area that takes a lot of work for me. I'm not a natural planner. If I let myself, I suffer from procrastination, and I really have to work hard to try and manage my time to get to where I need to get to.

For me, it all starts with my expectations. I used to set myself lots of goals, huge amounts that I wanted to achieve, and I'd be pissed off that I didn't achieve what I wanted. That was because I had unrealistic expectations. Now, I'm the first to say to anybody, "dream big" but dream big on one point, don't dream big on 50 different goals and expect to achieve, because the chances are, you won't.

This is the system that I use.

HOST BIO
Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses . Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full time Job to follow my dream of owning my own business and building a better life for me and my family. Since them I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and its my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT INFO

LinkedIn

See omnystudio.com/listener for privacy information.

Richard Branson & Victoria Beckham Why the Hate?

Summary

There has been so much hate towards Virgin, Richard Branson, Victoria Beckham and other high profile entrepreneurs using the government Furlough Scheme.

My Rant on this topic, I cannot understand the haters.

Too many people waiting for people to fail.!!

HOST BIO
Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses . Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full time Job to follow my dream of owning my own business and building a better life for me and my family. Since them I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and its my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT INFO

LinkedIn

See omnystudio.com/listener for privacy information.

Summary

I’m really struggling with the balance of family and business, especially during this Lockdown, on top of that my wife and I have just had our fourth child making things even more challenging.

HOST BIO
Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses . Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full time Job to follow my dream of owning my own business and building a better life for me and my family. Since them I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and its my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT INFO

LinkedIn

See omnystudio.com/listener for privacy information.

Summary

I’m really struggling with the balance of family and business, especially during this Lockdown, on top of that my wife and I have just had our fourth child making things even more challenging.

HOST BIO
Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses . Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full time Job to follow my dream of owning my own business and building a better life for me and my family. Since them I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and its my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT INFO

LinkedIn

See omnystudio.com/listener for privacy information.

Summary

Mentorship. My advice for anyone considering looking for a mentor

HOST BIO
Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses . Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full time Job to follow my dream of owning my own business and building a better life for me and my family. Since them I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and its my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT INFO

LinkedIn

See omnystudio.com/listener for privacy information.

Bulletproof Business

Summary

A quick episode defining what it means to be Bulletproof.

HOST BIO
Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses . Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full time Job to follow my dream of owning my own business and building a better life for me and my family. Since them I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and its my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT INFO

LinkedIn

See omnystudio.com/listener for privacy information.

These 7 Principles changed my life. Can they change yours.!

Summary

These 7 Laws Changed my life, my view of business, my approach to business and have helped me overcome some difficult situations.

HOST BIO
Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses . Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full time Job to follow my dream of owning my own business and building a better life for me and my family. Since them I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and its my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT INFO

LinkedIn

See omnystudio.com/listener for privacy information.

What I have learnt from the Coronavirus Lockdown.

Summary

5 Lessons I have learnt from the Shock of Coronavirus and the effect on Business in general.

HOST BIO
Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses . Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full time Job to follow my dream of owning my own business and building a better life for me and my family. Since them I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and its my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT INFO

LinkedIn

See omnystudio.com/listener for privacy information.

Steps you can take to safeguard your small business

Summary

How is COVID 19 going to effect your business. The steps you can take to safeguard your business, what to check and what to consider.

HOST BIO
Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses . Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full time Job to follow my dream of owning my own business and building a better life for me and my family. Since them I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and its my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT INFO

LinkedIn

See omnystudio.com/listener for privacy information.

Why marketing is the single most important function of any business

Summary

Why Marketing is the single most important function of any business. If you business operates from word of mouth only your business is dying.

HOST BIO
Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses . Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full time Job to follow my dream of owning my own business and building a better life for me and my family. Since them I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and its my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT INFO

LinkedIn

See omnystudio.com/listener for privacy information.

My View on Property and Business Training

Summary

In this Episode I give you my view on Property and Business Training.

HOST BIO
Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses . Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full time Job to follow my dream of owning my own business and building a better life for me and my family. Since them I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and its my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT INFO

LinkedIn

See omnystudio.com/listener for privacy information.

I Share my three biggest lessons in Business.

Summary

In this Episode I share my three biggest lesson that I have learnt so far in my business Journey.

HOST BIO
Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses . Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full time Job to follow my dream of owning my own business and building a better life for me and my family. Since them I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and its my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT INFO

LinkedIn

See omnystudio.com/listener for privacy information.

The reasons why people fail to start a business even when they want to..

Summary

In this episode I look at the reason why people fail to start their business even when they want to. I also share some tips on how to get started and how to overcome the 5 main reasons most people fail to start in the first place.

HOST BIOPaul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses . Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full time Job to follow my dream of owning my own business and building a better life for me and my family. Since them I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and its my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT INFO

LinkedIn

See omnystudio.com/listener for privacy information.

How to improve your customer service TODAY

Summary

Why has good old fashioned customer service disappeared from many businesses today.

We look at 5 ways you can improve your customer service today for little or no cost.

HOST BIO
Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses . Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full time Job to follow my dream of owning my own business and building a better life for me and my family. Since them I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and its my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT INFO

LinkedIn

See omnystudio.com/listener for privacy information.

Get Rich Quick Schemes, what to avoid and watch out for.

Summary

In this episode we look at 5 of the most common online education based get rich quick schemes. What to avoid and what to look at for and I share an insight into my time on a forex trading course.

HOST BIO
Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses . Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full time Job to follow my dream of owning my own business and building a better life for me and my family. Since them I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and its my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT INFO

LinkedIn

See omnystudio.com/listener for privacy information.

Paul Abercrombie discusses how much money is really required to start your own business

Summary

Welcome to the Bulletproof Business Podcast - Episode 1.

In this Episode Paul discusses how much money you really need to start your own business. The Free resources we all have available to use but sometimes forget to tap into them.

HOST BIOPaul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses . Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full time Job to follow my dream of owning my own business and building a better life for me and my family. Since them I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and its my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

CONTACT INFO

LinkedIn

See omnystudio.com/listener for privacy information.