Built on Strategy: Recent Episodes
Built on Strategy: Object 9
Listen to Built on Strategy, a podcast that explores digital marketing strategies for driving successful businesses and successful lives. Come back every Tuesday for new episodes.
How can efficiency affect a merger or acquisition?
On this episode of the Built on Strategy Podcast we are joined by Edelweiss Harrison, the Head of Strategy at Capstone Strategic, a mergers and acquisitions advisory firm. We discuss the process and nuances that go into acquiring companies across all industries, and the key aspects of businesses to understand when a potential merge or acquisition is on the table. Efficiency is key in the M&A industry, and strategic partnerships play a crucial role in the ability to execute company wide transitions. The practices and standards for these kinds of deals are constantly evolving, and the COVID-19 pandemic has only accelerated the changes in this sector. Edelweiss details her experience as an expert at analyzing risk profiles, corporate cultures, and external growth rates in this fascinating industry.
What can mentorship and coaching offer to startups?
On this episode of the Built on Strategy Podcast we are joined by Bea Wray, Co-Founder of the Millennial Women Network and Author of “What an MBA Taught Me”. We discuss Bea’s entrepreneurial journey starting with intellectual property acquisition on source code for software companies and transitioning into a coach/mentor role. This led to a blossoming career of coaching hundreds of entrepreneurs, hosting innovation conferences, and meeting weekly with business owners and start up hopefuls to steer leaders in the direction of success. Bea elaborates on the importance of optimism, good starting practices, and key strategies for networking.
How can data inform vehicle purchasing patterns?
On this episode of the Built on Strategy Podcast, we are joined by Curtis Burkhalter, who is the Product Manager of Data Science Insights at Alteryx and former Data Insight Product Manager with Mercedes Benz. We discuss the shift in the auto industry into cleaner technology and the obstacles that come with reorganizing priorities. The transition to electric vehicles for car manufacturers requires new strategies for production, marketing, support, and most importantly data. Interests, hobbies, and lifestyle are key factors to determining potential car owners, and the analytics that lead manufacturers to new clientele is evolving with changing worldviews and societal awareness. The key to appealing to new audiences is empathy, and understanding the types of issues that resonate with people is crucial to providing them with products they will adopt.
What kinds of technologies are enabling doors to provide useful data?
On this episode of the Built on Strategy Podcast we are joined by Sam Prudhomme, Vice President of Sales & Marketing at Senneca Holdings. We discuss the unique world of the specialty door industry, and the unique opportunities and potential of specially designed entrances for a variety of purposes. Advancements in technology have enabled a high level of security insurance for mission critical environments such as data containment centers and maintaining restricted access to these spaces is essential in many industries. Although security is a priority for Senneca, they also are invested in data collection of people who use doorways for a number of applications. Doors can now be used as points of data capture to provide valuable insights that inform the way businesses, organizations, and communities operate.
How can innovations in chemistry determine battery optimization?
On this episode of the Built on Strategy Podcast, we are joined by Emily Dickens, Head of Product Development at Octet Scientific, Inc. We discuss the science and technology of the evolving world of zinc-based batteries and the varied outcomes that new energy storage products yield. The potential for rechargeable batteries in all sizes has never been greater, but it takes innovation and experimentation to produce results that can affect change. With companies like Tesla and many others relying heavily on the efficiency of electrical energy storage, Emily and her team are invaluable assets to securing an optimized future regarding battery life, waste reduction, and intelligent energy consumption.
What type of innovations enable growth in the natural gas industry?
On this episode of the Built on Strategy Podcast, we are joined by Jeff Holyoak, Vice President of Sales and Market Development at TOMCO2 Systems. We discuss carbon dioxide (CO2), the chemical foundation present in every step of the supply chain. CO2 is all around us; whether be it in the manufacturing and food processing industry or in the production of dry ice, CO2 distribution is a global need. Jeff and his team at TOMCO2 Systems are particularly interested in the capture and subsequent liquefaction, purification, and storage of CO2. Although we are surrounded by this natural gas that makes up half a percentage of our atmosphere, the state-of-the-art advanced science, technology, and strategies that make acquisition and application possible are constantly evolving. In a time where humanity’s awareness of carbon emissions contrasts the growing demand for natural gasses, it is more important than ever to have professionals to innovate efficient, safe, and sustainable strategies into the future.
How do incentives drive workplace culture?
On this episode of the Built on Strategy Podcast, we are joined by Ben Levenbaum, CEO of Xceleration, Inc. We discuss the psychology of successful workforces and the incentivization structures that encourage productive behavior in the workplace. There are inherent motivations to performing optimally at work, but an organized system that rewards and acknowledges productivity can make a big difference in the lives and conduct of employees in any model. This kind of recognition can also be key in driving, creating and sustaining a healthy workplace culture where everyone understands the vision of the company. Especially during new and challenging times for recruitment and retainment, incentive programs can strengthen a company from the bottom up and enable better communication between employees and executives.
Can the machinery that defined manufacturing adapt to an automated world?
On this episode of the Built on Strategy Podcast, we are joined by Christine Spiegel, the Director of Marketing for Murata Machinery USA. We discuss the current trends and market forces that are molding the new and unique form of modern manufacturing, where optimization and simplicity are key ingredients to a profitable supply chain. Companies have realized that with labor shortages and the increasing costs of energy prices, it is time to integrate existing machinery into a more efficient system that harnesses the power of automation in order to maximize efficiency. Due to the utilization and adaptation of long-standing equipment, there is a highly competitive demand for technically proficient engineers in the manufacturing world. While countless hurdles are behind Christine and her colleagues at Murata Manufacturing, the variables that pave the way for this industry’s future are guaranteed to provide more challenges.
How can technological innovation re-imagine oral hygiene?
On this episode of the Built on Strategy Podcast, we are joined by Victoria Williams, Director of Marketing and Sales with BlÜ Toothbrush. We talk about the discrepancies within our healthcare system that affect people’s likelihood to visit the dentist, oral hygiene’s role in everyone’s systemic health, and how modern designs of toothbrushes can provide useful data about their users. Any parent knows the unique challenge of keeping children accountable when it comes to brushing, and now with BlÜ Toothbrushes, dentists will be able to see just how honest children and adults have been with their habits and be able to supply care matched to their needs. Providing oral healthcare professionals with specific data about spots missed during brushing and other insights saves time in the dentist’s chair. The healthcare industry is making strides toward telehealth and remote healthcare services and thanks to Victoria and others, dental health is now accessible through apps and programs for in-home consultation.
How can culture impact a company’s journey of growth?
On this episode of the Built on Strategy Podcast, we are joined by Dr. Andrew Kim, author of Culture for the Left Brain Leader and Co-Founder of Culture 'n Strategy. We discuss the value of management and leadership in relationship to the emotions, feelings, and motivations of people underneath executives in every industry. The roles and responsibilities for organization officers are increasingly expanding and hard to determine. Effective leaders organize their teams around personalities and combine culture with strategy in order to propel their businesses forward. Professionals like Dr. Kim are experts in creating environments that encourage cooperation, collaboration and a deep understanding of the mission and goals of any company.
How is technology optimizing the manufacturing industry?
On this episode of the Built on Strategy Podcast, we are joined by our guest Annette Carroll, Director of Marketing with Okuma. We discuss the massive shift within the manufacturing industry in regard to automation, connectivity, and systems due to what Annette refers to as the COVID-catalyst. A sudden shortage in workforce and labor security due to the pandemic has resulted in over a year of adjusting and strategizing in manufacturing to offset the employment changes as well as keeping up with an increase in demand for certain products and materials. Usually when people think of automation, robotics comes to mind; however, changing the mode of operations, networking connections, and patterns of machinery can optimize the workflow and give manufacturer’s a competitive advantage.
What does it take for a non-profit organization to be grant-ready?
On this episode of the Built on Strategy Podcast, we are joined by guest Susan Bacon, former CEO of the Bacon Group. We talk about the delicate line to walk in regard to the grant writing process for non-profit groups. Before any organization begins the process of applying for grants, there is a tall laundry list of criteria that needs to be met. Budgetary limitations, strategic planning on a realistic timeline, and tedious data attainment are essential among the multitude of stringent prerequisites that stand between a mission and the initial investment to see it through. Susan describes what she calls “Founder’s Syndrome,” an imagined perception of uniqueness and immunity that leaders of charities unknowingly procure, as one of the most frequent and difficult obstacles for startups. With that in mind, it is even more crucial for CEOs and executives for charitable organizations to have a grounded relationship with the beneficiaries of their vision, so that they can set a clear path toward fundraising and execution of their mission statements.
What kind of difference can an effective Chief Marketing Officer offer a company?
On this episode of the Built on Strategy Podcast, we are joined by guest Per Ohstrom, Chief Marketing Officer at Chief Outsiders, a company who offers fractional chief marketing officers for companies looking to grow. We discuss the distinctions between the different roles of CMOs depending on the strategic or tactical needs of companies that utilize them. The world of marketing has changed, and the need for leaders who can understand competitive pressures, the needs of customers, and strategies for advertising has become central to successful campaigns and brand awareness. According to Per, marketing should be the function that drives and owns the business strategy of the management team, which determines the processes of gathering information to achieve a reliable marketing calendar, adjusting product offerings, and communicating effectively.
What is it like to cook for POTUS every day?
For our 50th episode of the Built on Strategy Podcast, we are joined by guest Marty Mongiello, CEO of the US Presidential Service Center, which is in the US Presidential Culinary Museum at the Inn of the Patriots. Marty’s fascinating journey begins with being turned away from the United States Airforce to landing a career as a chef at the White House, and eventually opening a bed and breakfast and culinary school inside of his very own Presidential Culinary Museum. We talk about the unique opportunity of cooking for the top-ranking executives of the United States government, the recent tendency for Super PACs to avoid partisan rhetoric at events, and how Marty and his wife ended up with 5,000 turkeys on their North Carolina farm. When it comes to organizing big events, personalities and appetites, Marty is the man for the job, and he’s collected plenty of stories throughout his journey.
What kind of networking can lead to early investment opportunities?
With so many founders and startups networking new ideas instantaneously, scouting for lucrative investments is a tedious but worthwhile endeavor. Building relationships with future leaders of enterprise is all about engagement and organization of like-minded entrepreneurs that share common goals. On this episode of the Built on Strategy Podcast, we are joined by Jadyn Bryden, Vice President at XFund to talk about pioneering partnerships between some of the most successful venture capital firms in the United States, identifying innovation within industries early, and the advantages of investing in A.I. enabled technology today.
What permanent effect has COVID-19 had on the travel and tourism industry?
On this episode of the Built on Strategy Podcast, we are joined by Susette Andaya-Gomez, Head of Digital Strategy at Winni Marketing, a boutique partner marketing agency that specializes in lead generation campaigns. We discuss the new era of travel itineraries, the explosion of Airbnb, and the importance of website reviews in digital marketing. The COVID-19 pandemic has shifted the travel industry,, airlines are inconsistent with flight plans, and digital is the present future of marketing to potential vacationers. Now that the world is beginning to open up, travelers are desperate to get out of their homes and explore again. This has resulted in a crucial window of time for business professionals like Susette to generate and nurture leads and revamp loyalty programs in order to satisfy the demands of an eager customer base.
Just how large is the modern gig economy?
On this episode of the Built on Strategy Podcast, we are joined by Matthew Mottola, founder of Venture L and co-author of The Human Cloud, which details the coming revolution and how work in the modern era. We discuss the massive market of freelancers, workflows and strategy for companies utilizing specialized talent, and Matthew’s platform which combines project management with networking to achieve success across the board. The gig economy is currently a $1.2 Trillion market, and with social media and a variety of platforms connecting freelancers to projects, it can often be a daunting task finding someone with the precise skill set required for the job. Much of the American workforce has shifted to a remote environment, increasing the need and availability of freelancers to help companies with content creation, creative solutions, and new strategies for a rapidly evolving marketing and economic world.
What responsibilities and roles define the modern product managers?
On this episode of Built on Strategy, we are joined by James Gray, Founder of Gray Matter Strategy and Product Leadership Coach at Products That Count. We discuss the big challenges facing product managers today, as well as the elevation of responsibilities for chief product officers inside of organizations. The product department touches every part of the organization and leading that department requires a technical-focused approach. For example, in order to be credible with engineers, it is essential to be empathetic towards customers to gain perspective on functionality and application. Many questions about consumption, sales, and retention are being answered by product managers, and experts like James are pivotal in understanding trends and marketplaces where products thrive.
On this episode of Built on Strategy, we are joined by Jay Tchakarov, Vice President of Velostics, a SaaS company focused on contactless logistics and industrial facilities. We discuss the innovations and solutions revolving around technological developments in industrial spaces that could benefit from software systems. With automation becoming viable in many of these environments, it is essential to have APIs and strategies that are dependable, especially when handling fuel, manufactured chemicals, and other potentially harmful products. Industrial markets are competitive, and Velostics enables companies to reduce human error and delays as well as optimize their systems to maximize product transportation, storage, and turnover.
What can small towns do to incentivize tourism and residency?
On this episode of Built on Strategy, we are joined by Sarah Baggett, Director of Marketing for the city of Thomasville, Georgia. We discuss the industries driving many to relocate to smaller towns, the post-COVID-19 world of tourism, and the nuances of developing a marketing strategy revolving around an authentic southern experience near the Florida-Georgia line. Thomasville is often described on a national level as one of Georgia’s best kept secrets, and the interest in exploring more rural areas for tourists has never been higher. There are many access points which make a small town appealing to travelers and potential residents alike, such as the nearby Tallahassee airport, that are key in advertising the city to visitors. With obstacles such as the increasing bandwidth required to work remotely, improving local attractions, and reaching a national audience, Sarah and her team are professionals that develop the appeal to experience the South.
In what ways can digital content inform and engage an audience?
On this episode of Built on Strategy we are joined by Todd Weyandt, Marketing and Creative Director with Applied Software. We talk about the current state of software providers serving the AEC industry, building a team that needs to fulfill a multidisciplinary role, and the power and value of current digital marketing trends. Many events over the past year have shifted into virtual events, which in turns makes the activities, lectures, and content much more accessible to a wider audience who are interested in products and services. Within marketing, there is a very real psychological phenomenon regarding people’s fear of missing out, and in such a rapidly evolving industry as software and technology, it is crucial to have efficient messaging and outreach with engaging content.
How early can we teach children financial literacy?
On this episode of Built on Strategy we are joined by Shaelyn Otikor-Miller, Head of Global Workforce Strategy and Senior Vice President at Northern Trust Corporation, as well as the founder of Beyond Boundaries Without Measures. We discuss the process of starting a nonprofit in her spare time that seeks to educate and familiarize urban children regarding technology and financial literacy. Even now, many adults in America are uneducated on subjects like credit card utilization rates, home buying, car leases, etc. Shaelyn is dedicated to using her own experience, as an executive specializing in diversity, equity, and inclusion initiatives, to give back to her community and train underprivileged youth in career realization and so much more. With an abundance of choices for young people to make when they enter the workforce, mentors can have a life changing impact on countless individuals.
On this episode of Built on Strategy, we are joined by Kayce Pearson, Chief Development and Marketing Officer at the Annandale Village, a nonprofit that helps adults with developmental disabilities and acquired brain injuries. We discuss the journey of falling in love with a mission, developing a marketing strategy focused on philanthropy, and the emotional challenges of serving and representing people in need. At the center of Annadale Village’s values is the idea of turning disability into possibility and capability, made possible by the power of stewardship. Donor engagement and messaging concerning the impact of charity have evolved significantly due to the COVID-19 pandemic, and Kayce is an expert at engaging stewards and donors during these unprecedented times.
How can financial strategy empower communities on a local level?
On this episode of Built On Strategy, we are joined by Trella Walker, Vice President and Chief Strategy Officer at the Nonprofit Finance Fund, which provides capital and strategic guidance to unlock the potential of mission driven organizations. We discuss the nuances and innovations that define a new era of nonprofit marketing, and the skills and strategies necessary to successfully navigate the financial aspects of this sector. Support for community centered organizations that elevate communities on a local level have never been more important, especially for organizations led by and serving people of color. From affordable housing, education, charter schools, the arts, and much more, Trella is an expert at financial advising in a wide range of sectors. Nonprofits have been one of the last markets to transition into digital, and during a time in history where young people are engaged and eager to volunteer/donate, it is essential for organizations to harness progressive marketing strategies to help impact as many lives as possible.
What does the future of nonprofits look like for potential donors?
On this episode of Built On Strategy, we are joined by James Gillen, Chief Marketing and Communications Officer at United Way Suncoast. Charities have evolved greatly from the era of infomercials, and donors are more invested and interested in seeing the impact of their contributions. These and other types of donor engagement are the foundation for creating and sustaining the next generation of nonprofit marketplaces. Join us as we discuss the value and benefits of engaging potential donors via social media and digital marketing, the delicate balance of allocating funds versus applying to the mission, and a shift in priorities and strategies revolving around new priorities for nonprofits in a post-COVID-19 world.
What market forces influence the way products are packaged?
On this special episode of the Built On Strategy Podcast focused on manufacturing, we are joined by Tony Carignano, Technical Marketing Director of ACTEGA North America. We discuss the process of manufacturing coatings, inks, adhesives, and sealing compounds that are essential to nearly every product on shelves around the world. Innovations in technology, food containers, and even wearable fabrics create a constantly evolving environment for companies like ACTEGA that create sustainable and durable skins for every product imaginable. Preparing consumer products for distribution, sale, and use is no small task, but leaders in the industry are also accountable for leaving as little impact on our planet as possible. Join us to find out how the manufacturing industry is constantly innovating new ways to ensure the smallest chemical footprint.
What kind of innovations are creating sustainable urban and rural environments?
On this episode of Built On Strategy, we are joined by Jillian McFarland, Founder and Executive Director of Hub & Spoke as well as the Director of Marketing and Communications at the University of Texas in Arlington. We discuss the process of transitioning from for-profit to nonprofit, the increasing demand for natural habitats in urban areas, and ancient techniques utilized in the fight for sustainable environments. We take a deep dive into bringing environmental solutions to fruition, discuss innovations like seed bombs, and weigh the importance of being conscious of local habitats.
What kinds of innovations are driving quality of service in the manufacturing of metal?
On this special episode of Built on Strategy focused on manufacturing, I am joined by Mason Burchette, Director of Marketing & Development at Best Buy Metals. We discuss the incredibly diverse market of the steel industry, where quality fluctuates wildly depending on the values and standards of the manufacturer. Every factor in production of metals has processes with potential variances in its ability to protect it from the elements, from the quality of the raw steel to the coating that protects it. The distribution of these kinds of goods and services can be nuanced, and Burchette insists that investment into the smartest methods of shipping and installation is the only way to stay on top of the wave in this massive manufacturing industry.
What kind of mindset changes can help shift the direction of a business culture?
On this special episode of Built on Strategy focused on manufacturing, I am joined by Annmarie Stafford, Director of Strategic Marketing at TASI Packing Integrity. Sales-driven markets are very different from marketing focused markets, especially in regards to search engine optimization and website performance. We discuss the value of having online platforms that engage consumers, the decision to require campaign briefs that outline revenue goals and demographics, and trying new approaches to reach an audience before competitors can. The systems and software are available to create brand awareness, but it is up to content development teams to seize the time and attention of potential customers. In order to be successful, it’s necessary to utilize all of the tools designed for digital marketing to receive feedback from clients and stay informed on product innovation trends.
How can businesses adapt to the post-COVID-19, new normal?
On this special episode of Built on Strategy focused on manufacturing, I am joined by Brian Esposito, CSO and VP of partnerships at Nodle.io, who provide devices and technology that provide data on social distancing. We discuss the importance of getting people back to their normal lives and the practical application of privacy-focused contact tracing devices in order to track the health and well-being of workforces and students. The COVID-19 pandemic has changed many industries forever, and these technological innovations can enable employers to ensure the safety of their employees, including the ability to retroactively alert anyone who has been in contact with someone who has been infected. Collaboration and person-to-person work environments are crucial to almost every business; and new devices to enable accountability and precaution are a giant step in the right direction in our new world.
What can brick-and-mortar businesses expect when transitioning to digital?
On this special episode of Built on Strategy focused on manufacturing, I am joined by Cari Anne Cashon, Global Head of eCommerce at WernerCo. We discuss her journey as an entrepreneur navigating the world of ecommerce, creating her own online product while in college, and the transition to digital. Even today, it is still impossible to earn a traditional degree in ecommerce, especially not specializing in Amazon, and Cari Anne is an expert at utilizing certain tools to identify niches and demographics to market products to online. Whether it is SEO optimization, QR code implementation, or the future of product marketing using augmented reality, every business can benefit from online literacy and developing their workforce to adjust to technological innovations.
On this special manufacturing engagement focused episode of Built on Strategy, I am joined by Doug Zacharias, Vice President of Sales and Marketing at CMI, the leading manufacturer and fabricator of engineered products for land and marine access. We discuss the challenges, nuances, and strategy involved in advertising products that provide sustainable solutions for marine walls, flood-levee protection, water control, chemical containment, soil stabilization, groundwater cutoff, aluminum bridges, and more. Industries around the world have never been more aware of their potential environmental impact. Despite this, the inclination for businesses to resort to cheaper, antiquated engineering to increase their bottom line consequently creates issues regarding longevity, safety, and environmental harm. Working in a mostly B2B market, Doug introduces products, alternatives, and technology that make the world a better place to live every day.
What kind of improvements in machinery can empower workplace efficiency?
On this episode of Built On Strategy, we are joined by Ryan Lynch, Vice President of Marketing at Concentric. Concentric offers strategic approaches to managing and improving cost-effective, efficient materials handling operations. We discuss scaling services to meet the needs of national audiences and the obstacles and solutions to creating a nationwide footprint. As newer technologies emerge, workforce efficiency, cost-effective battery consumption, and waste management are crucial in the implementation and sustainability of forklift operations. Every company, no matter the size, that utilizes these kinds of machinery could benefit from strategies to optimize and manage their specialized tools to save on costs, reduce waste, and streamline their processes.
How can technology platforms enable wealth management?
On this episode of Built On Strategy, we are joined by Ryan George, CMO at Docupace, who offer a unified workflow and document management automation solution for financial services firms. We discuss the relationship between investors and their advisors, managing data and analytics of stock portfolios, and how to bring products to market quickly and effectively. The marketplace for technology platforms to serve financial advisors analytics has become more widespread, personal, and fragmented. Join us this week as we talk about how emerging front-end technologies have enabled investors and companies to manage their assets in new, innovative ways.
What is the value of combining technical experience with marketing strategy?
On this episode of Built On Strategy, we are joined by Tamer Flores, CEO of Biomedical Distributors. We discuss the cultural, economic, and strategic differences in growing a medical supplier from a startup business to an industry leader between Latin America and the United States. Tamer used his personal experience as an engineer to solve a widespread problem with pacemakers and through innovation, as well as a small commercial operations team, increased a $20,000 initial investment 100 times every year for ~18 years. Due to regulatory measures, and the tendency for doctors not to adopt medical equipment in their private practices until they have been proven in the public sector, establishing a medical supply company in South America is much more difficult than in America. However, through collaborative efforts and strategy that employ specialized skills in each of his team members, Tamer was able to consistently compete and win against industry leaders and gain international acclaim in his field.
What does it take to run for office in today’s political landscape?
On this episode of Built On Strategy, we are joined by Dana Barrett, former congressional candidate, web developer, and talk show radio host. From teaching herself programming, owning her own coffee shop, and eventually running for a congressional seat in Georgia’s 11th District, we discuss Dana’s long journey of not following the beaten path. Dana divulges the difficulties of running as a democrat in a historically red district, the minimum fundraising amount to be considered a viable candidate, and the rhetorical strategies and games that dominate our current political climate. A survivor of breast cancer, an executive at a web development company, and the host of her own radio talk show, Dana is no stranger to adversity and has a lifetime of experience in leading, empathizing, and listening to people in her community.
What strategies can prevent toxic workplace environments?
On this episode of Built On Strategy, we are joined by Anton Gunn, a former advisor to President Barack Obama and the world’s leading authority on Socially-Conscious Leadership. We discuss the value of empathy in the workforce to enable employers to create a work environment that is psychologically safe and empowering to individuals. People need to be understood in order to contribute to their places of work, and it is crucial for leaders to have perspective on their workers’ conditions in order to ensure needs are being met. In our rapidly evolving markets and technological spaces, the need for workers to adapt to relevant skills and software has never been more important. With these changes, it is imperative for executives in business to be open, willing, and ready to train and equip their workforce with the proper tools and education to succeed. Breaking out of the executive bubble can be a daunting task. However, socially-conscious leadership has been proven to provide great value to every business.
What processes dictate the quality assurance of marketable products?
On this episode of Built On Strategy, we are joined by Dagmar Ebaugh, Head of Social Media Strategy and Operations at UL. We discuss the massive operation referred to as TIC (testing, inspecting, and certification) that qualifies products on a global scale as functional, safe, and faithful to its representation. As the leader in charge of brand maintenance for such a complex product on a variety of different platforms, Dagmar is faced with many challenges in presenting a consistent brand message across unique global markets. In a rapidly evolving technological manufacturing environment, there are constantly new safety requirements that need to be met. Breakthroughs in Bluetooth technology demand cyber security testing, new battery types similarly call for rigorous testing due to the current energy potential available. With an infinite amount of variables, UL establishes and upholds homogenized standards that products around the world need to meet before they are sold.
Do you know how to grow relationships with customers in an increasingly digital world?
On this episode of Built On Strategy, we are joined by Ben Maxim, Assistant Vice President of Digital Strategy and Innovation at Michigan State University (MSU) Federal Credit Union. We discuss the evolving world of customer expectations when dealing with digital service and planning in relation to their finances. Ben was instrumental in creating The Lab, which is the MSU Credit Union’s center for innovation that brings agility, collaboration, drive, and innovation together to turn ideas into advanced financial technologies. America is experiencing a technological renaissance in artificial intelligence and augmented reality, providing new opportunities for institutions to personalize strategies and expand financial planning services for customers. These breakthroughs along with the implementation of nationwide 5G networks have created a market that depends on increasing digital engagement, and Ben is one of the experts invested in the practical application of these technologies in his industry.
How can businesses quantify the risk of a transaction?
On this episode of Built On Strategy, we are joined by Mike Blake, a financial strategy and risk management leader with Brady Ware & Company. We discuss key performance drivers for businesses, how to prioritize goals, and the value of brand loyalty. It can be difficult for companies to evaluate the value of their own assets, especially when they lack data models and analytics. In today’s economy, resilience is a vital characteristic of successful ventures, and Mike is an expert at managing risk and protecting his clients from taking losses on material transactions. Listen to find out more about business strategies for owners who want to take risks and consumer behaviors.
What can data inform us about the inventory and theft within the healthcare industry?
On this episode of Built On Strategy, we are joined by Tom Knight, founder and CEO of Invistics as well as the founder and chairman of HealthcareDiversion.org. We discuss how Tom created a system of inventory accountability in the healthcare industry and the resulting demand for a focus on stolen controlled substances from every facet of the supply chain. Cloud-based software makes it easy to track missing equipment and medications, helping healthcare systems to maintain inventory and analytics across complex infrastructures and global supply chains. A progressive approach to reprimanding staff is at the heart of Tom’s non-profit HealthCareDiversion.org, which seeks to provide a platform for individuals to report instances of drug diversion, eliminate the tendency for hospitals to quietly fire infringing personnel, and educate healthcare organizations and other stakeholders on best practices to prevent future diversion.
How can you create and maintain a consistent brand voice and personality for your business?
On this episode of Built On Strategy, we are joined by Mike Cosentino, founder and owner of Big Peach Running Company. With seven locations in the Atlanta area, Mike and his team offer equipment and professional opinions to three kinds of people: people who like to run, people who would like to run, and people who would like to like to run. A variety of factors brought on by the COVID-19 pandemic has resulted in an all-time peak of interest in self-care and exercise. With this trend in people working from home, it is Big Peach’s mission to supply shoes that people want to put on more than they want to take off. We discuss the value of an experienced employee base, stereotypes of fitness in the south, and building a business that connects with the community it serves. The future of retail always includes a technological component, and with the potential for 3D printed, custom shoe designs, as well as the need for competitive shipping guarantees, Mike and his team are prepared to provide runners in Atlanta with the products they want.
How can businesses strategize toward harm reduction when downsizing?
On this special workforce engagement focused episode of Built on Strategy, I am joined by Patrick Lynch, Vice President of Global Operations at Careerminds. Reducing the size of your workforce is never an easy task, as markets change and resources are reassigned it is an inevitable cycle that employers and employees dread. Luckily, there are professionals like Patrick and his team who provide compassionate outplacement solutions for businesses in the process of downsizing. A sudden change in someone’s career path can be incredibly stressful and frustrating but implementing the services of Careerminds provides opportunity programs, educational resources, and a path forward for employees who are let go. Nowadays, every business has a technological component. This means that the ability to be a lifelong learner and adapting to meet the standards and requirements of the modern workforce has never been more important or accessible.
How can employers effectively navigate the gig economy in a post COVID-19 world?
On this special workforce engagement focused episode of Built on Strategy, I'm joined by Amy Appleton, Director of Marketing at BELAY. We discuss the nuances, etiquette, and benefits of the explosive remote freelancer market, as well as how to set expectations and the dynamics of a successful relationship between employers and virtual assistants. The gig economy has been on a steady rise for several years, and the recent surge in remote workforce has stimulated the supply of specialized part-time workers. Finding the right freelancer for any business can be a difficult task, however BELAY are experts at matching personality profiles to fit within different cultures and facilitate working relationships that oftentimes lead to adding responsibilities and a shared vision of ownership for temporary workers. There are certain abstract qualities that create an instant connection for those seeking virtual assistance, and as Amy says, “If it’s not a hell yes, it’s a no.”
How can companies perform team-building exercises in a remote work environment?
On this special workforce engagement focused episode of Built on Strategy, I'm joined by Marshall Mosher, Founder and CEO of Vestigo, who trains leaders through performance-enhancing virtual reality-based ventures. We discuss the emerging technology that is enabling companies to provide VR experiences for their employees that recreate the world’s most elusive and extreme adventure environments in order to train lessons in mindset, adaptability, and the psychology of risk-taking. The trend for many businesses shifting to a remote workforce is here to stay, and Vestigo is providing a unique opportunity for team building exercises that are engaging, fun, and inspire creativity. We discuss the present limitations and future potential of the technology required for virtual reality, as well as the logistics for supplying a staff with the equipment to participate. These experiences are crafted to thrill their audience and expose them to new and unfamiliar situations. As Marshall says, “No company ever creates something new without getting out of the comfort zone.”
How can data inform an approach to life and success?
On this special workforce engagement focused episode of Built on Strategy, I'm joined by Dr. Alan Kemper, Founder of LEAD Workforce Consulting. We discuss the importance and strategies revolving around using data to install the best possible positions in any company. In addition to these vital metrics, Allen emphasizes the importance of self-care and what he refers to as being a four-dimensional person. Attracting ideal candidates to your team requires building a culture for your workplace and creating an authentic community filled with individuals who are just as passionate about shared ownership of the idea, product, or service. Great entrepreneurs always bring something unique to the place where they work, and Allen is an expert at quantifying that human capital.
How can understanding behavioral sciences impact workplace productivity?
On this special workforce engagement focused episode of Built on Strategy, I'm joined by Hunter Hall, President of Kelly Consulting. We discuss how companies everywhere are utilizing the Predictive Index Tool to understand employee’s strengths and weaknesses, curate a productive work environment, and empower individuals by creating initiatives that match their profile. For decades, businesses have tried to assess their worker’s behavioral qualities with a variety of psychological tests that are available for these purposes. However, without a professional consultant, companies will find it very difficult to analyze and implement the results of these specialized tools. Due to the COVID-19 pandemic, there has been a massive shift in the way businesses and workers are thinking about their work environments, and the way American offices function will never be the same again.
What does it take to build up from the ideation stage in today’s market?
On this episode of Built On Strategy, we are joined by Jay Jayamohan, Executive Director at the Center for Innovation & Entrepreneurship at the Harrisburg University of Science and Technology. At the Harrisburg University of Science and Technology, Jay empowers innovators to build successful ventures. On today’s episode, we discuss the path of developing a marketable product, converting university research into intellectual property, and the fundamental values that every startup needs to consider before the funding process. Jay describes the ecosystem necessary for success in three parts: inspiration, capital and experience. A great idea needs to be a creative solution for a problem within a community, and Jay is an expert at guiding young entrepreneurs to realize their dreams.
How can global advancements in technology influence the American healthcare system?
On this episode of Built On Strategy, we are joined by Prateek Bhatia, Vice President of Payer Strategy with McKesson, one of the global leaders in healthcare supply chain management solutions, retail pharmacy, healthcare technology, community oncology, and special care. We discuss the rapidly evolving world of telehealth and how internet access, 5G speed networking potential, and outsourcing of medical experts for personal care will shape the future of the healthcare industry. The American healthcare system is complicated, and while the average citizen is not equipped to evaluate the true cost of the care they receive, there are massive networks of professionals looking at the possibility of remote health services. Cumulatively, over the course of our lives, health insurance is one of the primary expenses for Americans, warranting creative solutions for patients to receive information, rehabilitation, and care. Prateek and other professional strategists are innovating ways for the system to better serve society through efficiency and technology.
What role does translation have in reaching a global audience?
On this episode of Built On Strategy, we are joined by Wendy Pease, CEO of Rapport International. We discuss the importance of language translation on a human level and the opportunities afforded to companies investing in globalizing their services and products. Linguistics is a field that is far from being mastered by artificial intelligence. A true understanding of language, culture, context and regional awareness separates programs like Google Translate from human translators, who offer effective strategies to communicate in markets all over the world. Simply speaking a language is not sufficient when making a connection, and a professional marketing strategy that employs idiomatic language is imperative when reaching a global audience.
How can technology and digital systems ensure the best possible patient outcomes?
On this episode of Built On Strategy, we are joined by Will Conaway, Vice President of Provider Delivery at the HCI Group, a global leader in healthcare digital transformation. We discuss the shift in focus for healthcare systems to market to consumers instead of doctors and hospitals and the benefits for patients as an outcome of this change. The COVID-19 pandemic has resulted in a heavy demand for medical equipment, digital healthcare services, and most importantly hospital staff (who have been under continuous strenuous pressure) to maintain the wellbeing of their patients. With the recent advances in medicine and technology, Will explains the ethical implications of coding genetic sequences and the possibilities for this field of science in our future.
How does a product evolve from an idea to the shelf?
On this episode of Built On Strategy, we are joined by Sherrel Sampson, Founder and CEO of Canviiy Beauty Products. We discuss the process of transforming an idea into a full product line and the journey, challenges and triumphs of bringing consumer packaged goods to market. Sherrel’s approach of considering herself as a customer informs all of the strategy in developing her organic line of beauty products formulated from natural ingredients. In the current cosmetic market, it is essential to understand the nuances of working with organic chemists for formula research, development and ownership (which Sherrel likens to intellectual property in her industry). Canviiy products are sold at several major retailers, and Sherrel breaks down the methods in which her scalp treatments broke into the market and possible directions for growth in the future.
How can we fight the homelessness epidemic with a marketing mindset?
On this episode of Built On Strategy, we are joined by Ryan Moser, VP of Strategy at the Corporation for Supportive Housing (CSH). We discuss the policies and structures that perpetuate a housing market that systemically produces a cycle of low status criminality and inevitably homelessness. There has been a pivotal evolution regarding how professionals approach issues surrounding those in need, shifting the blame from an individualistic view to a comprehensive understanding of systems that yield America’s staggering number of incarcerated and homeless citizens. When cities have exhausted their public institutions’ methods of fighting these problems, they reach out to CSH for help with developing a strategic plan to combat this epidemic. Fighting homelessness is not only an ethical responsibility for cities but businesses and government departments benefit greatly from third party consulting regarding these serious issues. Ryan contends that one of the best ways to find solutions is to use marketing methodology and simply talk to the affected people.
What kind of generational trends influence marketing strategy and workplace culture?
On this episode of Built On Strategy, we are joined by Dr. Rick Mann, Managing Director at ClarionStrategy as well as the Professor of Leadership and Strategy at Trevecca Nazarene University in Nashville, where he directs their MBA and DBA programs. We discuss how his business experience guides his abilities as an educator, and how these two careers are constantly informing one another.
Marketing to younger generations has evolved to include a formerly optional appeal to ethics and storytelling. This trend also applies to new business professionals who are interested in companies who offer a fulfilling sense of purpose and make a positive impact on the world around them. Research has shown most American’s are wired tactically, not strategically, and Rick details the complexities and implications of these studies and what to consider when bringing value to your stakeholders.
On this episode of Built on Strategy, I'm joined by Nigel Green, who was recently named Top Consultant of 2021 by Selling Power Magazine. We discuss the nuances of building a sales team, the consequences of not accounting for adversity when strategizing, and the potential for companies to allocate people and resources into new pockets of their market for potential growth. Nigel details his thorough interview process that he executes when building a sales team, and the red flags and positive signals that indicate success in the world of sales. According to a recent Forbes study, 57% of sales teams miss their quota, and Nigel is a proven leader who overcomes underperformance and creates sales growth at consulting companies.
How do advancements in technology affect customer support?
On this episode of Built on Strategy, I'm joined by Abhi Jain, head of the Digital & Cloud Business Unit at Servion Global Solution, who are leaders in designing and managing contact and customer service centers. We discuss the long-lasting changes that have impacted all industries due to the COVID-19 pandemic, especially for companies who’ve shifted their experience-based customer support strategies to in-home ones. Abhi has extensive knowledge and experience working in customer service and understands how technology is defining the future of consumer experiences. As traditional in-person customer support is becoming less essential, data collection and automation are serving a new role in helping people navigate products and markets in which they’ve invested.
What kind of challenges and obstacles face business owners in the cannabis industry?
On this episode of Built on Strategy, I'm joined by Michael Bostarr, Director of Strategy and Implementation at SPARC. We discuss the rapidly evolving cannabis industry and the policies, stigma and demand for cannabis that create a very unique and controversial product marketplace. Due to decades of The War on Drugs creating an illegal market parallel and the explosive growth of a new era of legal cannabis, Michael explains the nuances of the marketing strategy employed by SPARC. He talks with me about balancing catering to experienced cannabis users and the “CanniCurious.” Against unending forms of resistance, the positive medical benefits of cannabis and the common-sense regulatory procedures that come with legalization are providing a window of opportunity to bring this once-vilified product to market.
What kind of benefits does business coaching bring to a franchise model?
On this episode of Built on Strategy, I'm joined by Don Schin, who is the first franchise owner of Action Coach, a business coaching and mentoring agency, in the American Market. We discuss the early stigma of bringing on business coaches in the American marketplace, the challenge of educating businesses on the value of mentoring, and the value of being early to new trends in economic spaces. Action Coach has a strong culture of a community founded in cooperation, and Don details the importance that this type of synergy has on the coaching industry. The best people are seeking coaches, and Don’s insights into the trends for businesses to seek this type of mentoring shed light on the opportunities that third-party coaching can provide for growth in any sector.
How has education and remote learning been influenced by COVID-19?
On this episode of Built on Strategy, I'm joined by Oksana Kolesnikova, Creator and Founder of Oksana Franchise International and the Oksana Enrichment Program. We discuss the journey Oksana has undertaken, immigrating to America in her youth, following her passion for music, and eventually creating a massive network of professional educators. As the onset of the 2020 pandemic changed nearly every industry, learning online (and adapting quickly) became essential. Oksana describes this unique cultural shift and tutoring opportunities during these unprecedented times.
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On this episode of Built on Strategy, I'm joined by Red Boswell, International Franchise Professionals Group (IFPG) President. We discuss great franchise characteristics, determining the high-level qualities to look for in a concept, and the foundation for creating a successful ecosystem with the right people. Red discusses how he came to lead his organization, trends driving and influencing his industry, and challenges IFPG and the franchising industry face in a COVID-19 world.
On this episode of Built on Strategy, I'm joined by Ken Evans, Managing Director of the Tampa Bay Innovation Center’s Tech Accelerator Program. We discuss the myth of big numbers and talk about practical ways to gain customer bases within different market sectors. Ken focuses on the early stage founder and helping them get to a scalable model, and believes solving a real problem for your first customer is the most important element for acceleration in a market place. Identifying customer’s behavioral patterns and assessing their interests and needs is key to building a brand.
On this episode of Built on Strategy’s special franchise series, I'm joined by Larry Kruger, a former executive at Wendy’s and Chief Operating Officer of Wingstop. Larry’s long and highly successful career in franchising with these two iconic chains provides him with a wealth of knowledge in the field of franchising. We discuss what makes a franchise attractive, installing effective operators worldwide, and recognizing potential franchisers within the restaurant industry as people who are passionate about service. Larry brings a top-down and detailed first-hand experience of what franchising has to offer from his experience with these goliaths in the industry, as well as his triumphs and challenges of expanding a car detailing service from the ground up. He has recently started his own company KR Ventures, and is a top adviser to Floresta Partners.
On this special episode of Built on Strategy focused on franchising, I'm joined by Greg Graber. He is the CEO and founder of Heritage Restaurant Brands, a company that offers franchising opportunities for their brands: Huckleberry's Breakfast & Lunch, Perko's Grill, and Cool Hand Luke's Steakhouse. We discuss the important distinction between service and hospitality, the value of ambience and branding within the restaurant industry, and the Heritage franchise model of being a family company that honors the past and builds a legacy for the future. Greg describes his strategy on crafting the experience as it pertains to breakfast franchises in particular, with specific insights on what makes Huckleberry’s breakfast and brunch a special place for families to enjoy. COVID-19 has created challenges for Heritage, but Greg insists on holding true to the branding and practices that have brought him success.
How do you develop an effective pricing strategy?
On this episode of Built on Strategy, I'm joined by Jason Covtiz, VP of Pricing, Analytics, and Strategy at Safelite AutoGlass. We talk about your competitors paying attention to pricing even if your customers aren't, the evolution of pricing strategies across different buying channels, and learning from your customers.
How much influence does data have on our lives?
On this episode of Built on Strategy, I'm joined by Lexy Kassan, Senior Strategic Solutions Architect at Databricks and creator of the DataTalk podcast. We discuss the relevance, regulation, and ethics of data collection. Lexy describes the genesis of the data collection industry, how business implements statistics, and how policy makers are always a few steps behind the technology sector in terms of ethical and responsible data collection. Social media and Wi-Fi connected cell phones have created a structure of numbers and figures linked to each of us, and Lexy is an expert at understanding and explaining the collection and implementation of these structures.
Guest Bio Lexy Kassan has 15 years of experience in statistics and data analytics. Currently, she is the Senior Strategic Solutions Architect at Databricks, where she leads her team in strategy in terms of data and analytics. Attaining her Master of Arts in International Economics and Finance, she went on to work in a variety of fields related to data and is an expert in the ethical implementation of it.
What kind of strategies can we implement to grow and support our communities?
On this episode of Built on Strategy, I'm joined by Dr. Beth-Sarah Wright, author of D.I.G.N.I.T.Y., which describes seven tenants that assist institutions to clarify and align core purpose, brand identity and leadership to create an authentic community. We discuss the fundamental importance of understanding our history without a filter, in order to implement policy that creates cultural awareness in our institutions, as well as procure an environment that seeks to embolden and enable stability, opportunity and accessibility across America.
Guest Bio Beth-Sarah Wright, Ph.D serves as Director of Enrollment Management at the largest U.S. Episcopal Parish Day school, Holy Innocents’ Episcopal School in Atlanta, Georgia. She is an author, speaker, former NYU and Spelman College professor, and advocate for authenticity in our communities by aligning aspirational identities with our lived realities. Originally from Jamaica, Wright has lived and studied worldwide, from Edinburgh, Scotland to San Juan, Puerto Rico.
Connect with Dr. Beth-Sarah Wright on LinkedIn.
What should you know about the direct health impact of air pollution?
On this episode of Built on Strategy, I’m joined by Urecsys (Urban Ecology Systems) Vice President of Strategy Jonathan Houri to discuss the battle against urban air pollution. We look at the impact of air pollution on overall healthcare, the correlation between air pollution and cognitive abilities, and pioneering environmental health technology to protect people and the environment.
Guest Bio Jonathan Houri is an entrepreneur, investor and businessman, dealing in a variety of fields. His specialization in a wide range of projects, capabilities, and present partnerships, accompanied by strategic thinking and long-term perspectives are what led him to his successful position at Urecsys today.
Urecsys is an environmental health technology pioneer that has developed a smart, all round solution for (a) improving air quality indoors and reducing indoor air pollution in an unprecedented manner, (b) effective and unique protection against the penetration of urban air pollution into buildings, (c) efficient air quality management, including energy conservation in the building and full compliance with the most rigorous international standards.
Thank you for joining me for a special episode of Built on Strategy!
On today's episode, I'm joined by Dr. Keith Herndon, who is a Professor of Practice in Journalism at the University of Georgia, Morris Chair in News Strategy and Management, and Director of the Cox Institute for Journalism, Innovation, Management and Leadership. We look at the three main challenges facing media leaders today, the strategic perspective from someone on the front line of journalism, media literacy, and teaching people how to identify false information.
Guest Bio Keith Herndon, Ph.D. holds a Doctor of Philosophy in Media and Information from the Curtin University of Technology, Master of Liberal Studies from the University of Oklahoma, and Bachelor of Arts in Journalism from the University of Georgia. He is an accomplished media industry leader with exceptional academic achievements. He has an expertise in journalism, news and media management, media technology, and consulting and applied research. Dr. Herndon's teaching and academic specialties are in management (including leadership development and financial skills), media ethics, media technology, innovation and entrepreneurship with an emphasis on mobile media for newsgathering and storytelling.
By now, we’re all used to the necessity of contact-less delivery orders and socially distant checkout lines because of COVID-19.
On this episode of Built on Strategy, I’m joined by Revel Systems Chief Strategy & Marketing Officer Chris Lybeer to dig deeper into how our point of sales systems have also adapted to consumer needs during the pandemic.
Chris and I talk about the demand for open solutions that can quickly adapt to new technologies and delivery systems. We look at the future of cloud-based point of sales systems, adopting modern technologies, and change driven by the desire for convenience.
Guest Bio: Chris Lybeer is the Chief Strategy & Marketing Officer at Revel Systems. He is a dynamic leader with a track record for identifying strategic opportunities and launching them into growth businesses. Chris’ experiences encompass a deep knowledge of retail & financial software, with a focus on mobile, consumer facing, and transaction-based technology. His specialty is the ability to marry innovation with business needs to drive financial success.
Revel Systems powers the ambitions of restaurants and retailers with a robust cloud-based point of sale (POS) and business management system. Designed to maximize security, stability, ease of use, and service delivery, Revel’s ecosystem replaces bulky, expensive legacy solutions with a quick, intuitive iOS-based POS platform that combines cloud-based technology and the mobility of the iPad. Founded in 2010 with major offices in Atlanta, Lithuania and San Francisco, Revel is a leading member of the Apple Enterprise Mobility Program.
And why do you need to know about them?
On this episode of Built on Strategy, I’m joined by Control System Cyber Security Association International or (CS)²AI Founder & Chairman Derek Harp. We look at who (CS)²AI is, what they do, why you should join, and why we should all be more aware of our personal, professional and global cyber security safety.
Guest Bio Derek Harp is the Founder & Chairman of Control System Cyber Security Association International. A cyber security serial entrepreneur, speaker, board member, author, and podcast host, Derek has frequently focused on cyber security within his career. Going back to his time as a U.S. Navy Officer where he was introduced to communications security, management and intelligence; to co-inventing Intellishield™, a pioneer IT security product which was later acquired by Cisco Systems; co-founding NexDefense, a software company focused on the specific security needs of industrial control systems (ICS) asset owners.
Control System Cyber Security Association International, (CS)²AI, pronounced “See-say”, is the premier global not for profit workforce development organization supporting professionals of all levels charged with securing control systems. With over 19,000 members worldwide, (CS)²AI provides the platform for members to help members, foster meaningful peer-to-peer exchange, continue professional education and directly support cyber security professional development in every way.
Are you future-proofing your business?
On this episode of Built on Strategy, I’m joined by Trenton Systems Director of Marketing & Business Development Yazz Krdzalic to discuss strategies for future-proofing systems, programs, and processes. We look at the tactical edge network, go-to-market strategy, and the strategic implications of evolving technology not just on the battlefield but in Corporate America.
Guest Bio Yazz Krdzalic is a Marketing Executive by trade, and a Chief Growth Officer at heart. Director of Marketing & Business Development at Trenton Systems, Yazz believes in investing in people first, arming your team with the right toolset, training and coaching tirelessly, and sharing the vision of your winning strategy while keeping an open door to input.
Trenton Systems designs, manufactures, and integrates customer-driven computing solutions for mission critical applications in diverse industries such as government & defense, communications, medical, energy, video walls, high density embedded computing, GPU computing, video processing, and test & measurement - all within their ISO 9001:2015 registered facilities located in the U.S.
How do you adapt and evolve your business to stay relevant within your industry?
On this episode of Built on Strategy, I'm joined by The Fitts Company Chief Marketing Officer DeeDee Simmons to talk about automated pharmaceutical machines, setting your company up for growth and flexibility, working with family, and transforming interior spaces around the concept of engagement due to COVID-19.
Guest Bio The Fitts Company Chief Marketing Officer DeeDee Simmons is responsible for leading the marketing and sales team, driving growth through messaging around FITTS' innovative manufacturing capabilities of the Manustruction™ division.
Simmons has held many roles since she began working with FITTS in 2000. Prior titles included graphic designer, installation manager, product manager, and, most recently, project manager where she successfully ran large scale signage conversion projects as well as high-profile branch transformation projects. Simmons gained tremendous knowledge in each of these roles, providing a global understanding of the aspects required for maintaining brand integrity. Simmons enjoys sharing how FITTS empowers customers to disrupt their industry in ways previously thought impossible.
Connect with DeeDee on LinkedIn.
What do you need to know about cybersecurity?
On this episode of Built on Strategy, I'm joined by Idenhaus Consulting, LLC Founder Hanno Ekdahl to discuss cybersecurity strategy in the era of COVID-19. We look at what questions leaders should be asking themselves about cybersecurity threats and opportunities, quantum computing, investing in cybersecurity training, and migrating your business to a digital strategy.
Today's students will become tomorrow's heroes.
On this episode of Built on Strategy, I'm joined by Georgia Department of Education Deputy Superintendent Caitlin McMunn Dooley to discuss COVID-19's impact on children in and outside the classroom. We look at the challenges of navigating technologically enhanced curricula, the process of evolving compliance systems into cultural change strategies, and how we can all better prepare our children for change.
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Guest Bio Caitlin McMunn Dooley, Ph.D. has nearly 30 years of education experience. Dooley earned her doctorate degree from the University of Texas at Austin and her undergraduate and master's degree from the University of Virginia. In 2015, she accepted an appointment with the Georgia Department of Education and leads a team focused on curricula, instruction, research, innovative programs, and teacher and leader support and development.
Under Dooley's leadership, the Georgia Department of Education has been awarded competitive support totaling $280M+ funded by the National Science Foundation, U.S. Department of Education, National Institutes of Health, U.S. Department of Health and Human Services, and university and foundation partners. A former Fulbright Scholar, Dooley's 50+ publications have been released in national and international refereed journals and chapters. She is a Board Chair for the U.S. Institutes of Education's Regional Education Lab - Southeast and past co-editor for the National Council of Teachers of English premier journal, Language Arts (2011-2016).
Connect with Caitlin on LinkedIn: https://www.linkedin.com/in/caitlin-mcmunn-dooley/.
Craig Ganssle, Founder and CEO of Farmwave, joins Built on Strategy to talk about how farmers and researchers are integrating technology and agriculture, AI applications for other industries, and staying focused on the bigger picture.
With over 20 years of experience in technology innovation and consulting, today Craig is developing core algorithms and methodologies in machine learning and artificial intelligence for the advancement of precision agriculture.
Connect with Craig at https://www.linkedin.com/in/craiganssle/.
Subscribe to Built on Strategy on Apple Podcasts, Spotify, Stitcher, and all popular podcast platforms.
Allyson Burroughs is the Head of Global Marketing at JIFFY.ai. Allyson joins Built on Strategy to talk about the power of intelligent automation, removing the barriers between people and machines working together instead of in silos, and strategies for providing people with the ability to innovate faster.
Allyson is a senior marketing, communications, and digital media leader with a diverse background in brand management, strategic marketing, content marketing, business development, internal and external corporate communications, and reputation management.
Connect with Allyson at https://www.linkedin.com/in/allysonwburroughs/.
Subscribe to Built on Strategy on Apple Podcasts, Spotify, Stitcher, and all popular podcast platforms.
Marshall Chiles is a stand-up comedian, actor, author, dude man, and founder of the Laughing Skull Lounge. Marshall joins Built on Strategy to talk about adapting in-person events to meet safety needs during COVID-19, building the type of life you want, and his quest to evolve his business.
With over 20 years of experience in the stand-up comedy world, Marhsall loves entrepreneurship and making people laugh. He has been on the board of Entrepreneurs’ Organization since 2016, founded multiple comedy clubs, and authored books, such as Your Presentation is a Joke: Using Humor to Maximize Impact and My Colonoscopy & Me: A Love Story.
Connect with Marshall at https://www.linkedin.com/in/marshallchiles/.
Subscribe to Built on Strategy on Apple Podcasts, Spotify, Stitcher, and all popular podcast platforms.
Richard Barnett is the Chief Marketing Officer at Supplyframe. Richard joins Built on Strategy to talk about the need to evolve marketing and communications strategies during the pandemic, moving away from in-field sales teams, and the power of balancing empathetic leadership with productivity.
With global management experience in North America, Japan, Asia Pacific, Europe, and Brazil, Richard is an entrepreneur and marketing executive with a passion for delivering software solutions to solve real world business challenges for companies in the manufacturing, distribution, and retail industries.
Connect with Richard at https://www.linkedin.com/in/richardbarnett.
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Talk Strategy with Branden Lisi. Schedule time at https://calendly.com/branden-lisi.
Iain Williamson is the Head of Sales and Marketing (USA/Canada) at Organization for Economic Cooperation and Development. Iain joins Built on Strategy to talk about building better policies for better lives, using data to make decisions, and the triumphs and challenges of establishing a solid marketing strategy to drive growth.
With 20+ years of progressive experience in sales and marketing management, SaaS, and client services, Iain specializes in revenue generation, team performance, and associated operational management functions. Iain is a sales and marketing leader, strategic growth expert, and all-around sales resuscitator.
Connect with Iain at https://www.linkedin.com/in/williamsoniain.
Subscribe to Built on Strategy on Apple Podcasts, Spotify, Stitcher, and all popular podcast platforms.
Talk Strategy with Branden Lisi. Schedule time at https://calendly.com/branden-lisi.