User experience is crucial for the success of a coffee shop, as it directly affects customer attraction, retention, and advocacy.
A well-designed and enjoyable user experience can capture the attention of potential customers, foster loyalty among current customers, and stimulate positive word-of-mouth recommendations.
In an upcoming episode of Brewed Stories, we're excited to welcome Anezka Virani from Hucentric Design.
She will be sharing valuable insights and practical tips that coffee brands can apply to enhance their user experience.Connect with Anezka:
This episode was recorded in collaboration with Manicpod Studios. Our sound engineer is Rohit Das and our producers are Vedant Naik and Adhi Savla.
Whenever someone would ask me about the subject I would choose to learn if given the chance to go back to school, I always answered "Psychology".
Understanding human behavior and learning about psychology fascinates me. To satisfy my curiosity, on the next episode of Brewed Stories, we have Zahabiya Rangoonwala sharing some of her insights into psychology. Here’s what you’ll learn:
What is Psychology?
Why is it important to learn and understand human nature?
Why do people like to be in their comfort zone?
How to deal with overthinking?
Labelling your emotions; anxiety, stress, eustress - good stress, distress - bad stress
What is happiness?
What is ADHD? and what happens to someone who is diagnosed with ADHD?
Do you experience anxiety due to coffee (caffeine)?
Using sandwich method of communication to give critical feedback
How can you discover your passion?
Shwetambari Shetty, who over the past ten years transitioned from banking to fitness instruction and entrepreneurship, has been a phenomenal force for change in the Indian fitness industry. Her efforts to increase fitness availability, affordability, and accessibility have undoubtedly been successful. Through her innovative approach, she has revolutionised the fitness industry in India, bringing it to the forefront of the health and wellness movement.
She has also served as an inspiration to innumerable individuals, demonstrating to them the power of determination to achieve anything. She continues to serve as a role model for many people due to her extraordinary accomplishments. On the upcoming Brewed Stories episode, we discuss:
Tata Coffee has over 10,000 employees and manufacturing operations in India and Vietnam. Tata Coffee now serves customers in over 40 countries and is the producer of the finest Instant coffee and Coffee Beans.
Mr Chacko Thomas is the CEO and MD of India's largest integrated coffee company (Tata Coffee), valued close to $500M and with an annual turnover of well over $150M, and is extremely passionate about digital transformation and CI.
On this episode of Brewed Stories you'll hear him speak about:
Shobit is a coffee enthusiast. He has been hosting coffee workshops and educating a lot of home brewers to start his coffee journey. A feather in his cap is the fact that he is also the Indian Aeropress Champion 2021. He was selected as one of only 23 students from the world to get admission for a Master's degree in Coffee Economics and Science from the Ernesto Illy Foundation. In this episode, we speak about:
How would he describe his coffee journey?
How do you pick yourself up from online or social media hate?
What has he been trashed for on Instagram and what does he have to say about it?
Tips for home brewers and starters who are just getting into coffee
The next episode is about three friends who started their coffee journey when they first were a part of the Aeropress championship.Sharang says he learned most of what he knows on the job. At the same time, they leveraged and scaled their businesses using each other's skills and expertise.He talked about his vulnerabilities in managing social media platforms, creating content and engaging. Using Instagram to get discovered but building loyalty through word of mouth and maintaining the product quality.This episode was recorded in collaboration with Manicpod Studios. Our sound engineer is Rohit Das and our producers are Vedant Naik and Adhi Savla.Bloom Coffee Roasters Website - https://bloomcoffeeroasters.in/Bloom Coffee Roasters IG - https://www.instagram.com/bloomcoffeeroastersindia/Adhi's IG - https://www.instagram.com/adhibrews/Manicpods's IG - https://www.instagram.com/manicpod/
There are very few people with whom you can talk deep shit about life. Be it comparison, spirituality, yoga, meditation, social media, ego, jealousy or anything else, I think we have talked about most things (over a cup of coffee).
When I started this podcast, I always wanted to speak with people with different life approaches than mine. This particular episode is just the starting point for some of the topics we talk about in our offline world.
In this episode, you’ll hear how my first impression of this person was different from what it is now. Does she crave fame? Has she ever compared herself to others, and how is yoga helping to overcome it? & many other things.
This is just the first of the many episodes that I intend to record with this human. If you listen to this, ask her a question in the comments.
Tanvi's IG - https://www.instagram.com/tanvvirao/
Adhi's IG - https://www.instagram.com/adhibrews/
I have had a lot of interesting conversations about life's most difficult questions with my friends. Initially, when I started this podcast, I limited it to just coffee information. But somewhere I feel, I need to put out such conversations on record and let you'll know what we usually talk.
This is just the first of the many episodes I will be doing with my friends. In this episode, we speak about Overthinking, Decision Fatigue & Being Vulnerable.
Social Media Accounts
If you've ever tried to build a community, you know that it's hard. There are so many people out there hoping to get your attention and convince you to join their cause. But what if you could do it differently? What if there was a way to build a thriving community that solves a particular purpose, and feels engaging?
Today on the podcast, we speak with Shubham on how he's building a coffee-led community at Somethings Brewing.
As per research, 92% of our coffee is just water. While many of us try to perfect many other parameters to make our coffee taste good, we just forget to put importance on water, which is the main constituent of coffee.
The guests on today's podcast have been know for making coffee easy. They have built a product called mgic potion which would make your coffee brewing process simpler & at the same time help you get more extraction out of your coffee. In this episode, we speak about how did they get into coffee, What are some of the ways people can simplify the brewing process & behind the scenes of building Zura.
Buy Mgic Potion - zuracoffee.myinstamojo.com/
Dr Kriti's IG - https://instagram.com/drkriti.sharma?igshid=YmMyMTA2M2Y=
Zura’s IG - https://www.instagram.com/zura.coffee/
Binny’s IG - https://www.instagram.com/baristaonbike/
Neeraj’s IG - https://www.instagram.com/neeraj6462/
Adhi’s IG - https://www.instagram.com/adhibrews/
This is one of the most inspiring episodes I have ever produced. There’s something special about Dhan’s journey that makes him my role model. He started his coffee journey 16 years before. Originally he is from Nepal, moved to Kuwait where he learned many things about coffee before moving to the UK in 2010.
From this episode, I learned in order to achieve anything you’ll have to be persistent, consistent, manifest your dreams & work towards it. Check out the whole episode and let us know what you think. Feel free to tag us at adhibrews & dhantamang1.
It's one of the best conversations I've had lately. If you are someone who has consumed coffee at any place in India, you should have heard about Kerehaklu. They are one of the best estates that produce specialty coffee along with avocados, peppercorns, seasonal fruits, veggies & other herbs.
In this episode, you'll hear Pranoy talk about coffee and his social media strategies. In addition, he shares his personal experiences with lessons from Australian culture, things he enjoys doing besides coffee, and the story of his first visit to Blue Tokai.
Kerehaklu's Instagram - https://www.instagram.com/kerehaklu/
Pranoy's Instagram - https://www.instagram.com/thipaiah/
Adhi's Instagram - https://www.instagram.com/adhibrews/
Marc is a coffee entrepreneur, roaster, brewer and creative consultant, with more than 20 years of international experience in the specialty coffee movement. His coffee journey started in Barcelona at the age of 23 & since then he’s never stopped learning and working with coffee. Listen to the next episode of Brewed Stories to hear our conversation about:
SUNDAYS. They're either beautiful or entirely unproductive. Some of us have them planned and others just float with the wind and see where it takes them. This week on Brewed Stories, I talk to Kashish, Heena, and Tiger Lily about what to do on a Sunday.
Listen to this fun-filled Sunday conversation that I had at their home.
(PS: You'll love the story of how they paid 23k for a 13k pair of shoes, which were eventually uncomfortable)
Social Media Handles:
Kashish's IG - https://www.instagram.com/kashinatha/
Heena's IG - https://www.instagram.com/heenami_rani/
My IG - https://www.instagram.com/adhibrews/
Manvi Gupta is the founder of El Bueno Coffee Roasters. When I visited their roastery in Delhi, one of the things we discussed was how to make coffee simple and easy. Today, we live in a world that is overflowing with information. More information makes the coffee journey quite overwhelming due to which people forget to love and appreciate this drink. El Bueno tries to make this journey a little easier and more enjoyable. Tune in to this episode as we speak about:
Reach out to El Bueno:
Often, a lot of us compare ourselves with others. From cars, to homes, even relationships, we love to compare. Today's guest has had a significant impact on many people who have been engaging with her and her content on various platforms. With over 24 years of experience in four industries and three countries, Vinita Ramtri has excelled in the corporate world. She’s is a single mother and enjoys writing, running, coaching and speaking.
Today in this episode we discuss:
Why do we compare ourselves with others?
Why should you stop comparing yourself to others?
How should you structure your ideas?
How should you plan your perfect day?
Vinita's Social Media
LinkedIn - https://www.linkedin.com/in/vinitaramtri
Instagram - https://www.instagram.com/vinitaramtri
Twitter - https://twitter.com/vinita_ramtri
Youtube - https://youtube.com/user/vinitaramtri
This is a very special episode. I still remember the first time I went to Blue Tokai and being confused. Flavour Notes, Roast Profile, Processing Type & Estate's Name sounded like jargon to me. I am extremely grateful for the coffee journey that I have had and Blue Tokai has played a major role in educating many people like me. It's an honour to have Matt on this 5 min episode. Here's what we spoke:
What does Blue Tokai mean to him? What was his favourite moment in BT's journey? Which is his favourite coffee? Which is his favourite brewing equipment?
Blue Tokai's Website: https://bluetokaicoffee.com/
Vardhman is one of the founders of BONOMI Coffee. He started his career with Investment Banking, moved to his startup, then worked with Uber in their initial days and later started this Cold Brew revolution. A fan of light roasted coffee, he believes that everyone should engage in some kind of activity that makes them mindful at least once a day. In this episode, you'll hear him speaking about Cold Brews, Mental Health & Startups.
☕What was the first instance when he started brewing his coffee?
🧘🏼♂️His mental health journey
🍷What is the ease of switching from instant to cold brew coffee?
🚀How does his startup background help him grow this company?
👨🏼💻Key takeaways from previous jobs
🎯Their unique experiment of involving customers in the product launch
Vardhman's IG - https://www.instagram.com/lightroastguy/
Vardhman's Twitter - https://twitter.com/lightroastguy
Adhi's IG - https://www.instagram.com/adhibrews/
Adhi's Twitter - https://twitter.com/adhisavla
Priyank is a fitness coach by profession. It was during the first lockdown that I came across his account @getsetfit. He used to do live workouts and simplify fitness for everyone. To date, he has been remarkably consistent with whatever he does, and that's when I decided to have him on the podcast to speak about consistency. Listen to the next episode of Brewed Stories if you want to know more about being consistent.
💪🏼 What is consistency?
🤸🏼♀️ Why are people not consistent?
🎯 What are the results that you can expect once you are consistent?
🪜 Being consistent & building habits in 4 steps.
🎁 Is it a good idea to reward yourself once you achieve your goals?
“When I first began brewing quality ground coffee at home, there were only a few resources available. I would ask people on Instagram to guide me on how can I start brewing. Through this episode, I would like to simplify the coffee journey for a beginner who would like to learn coffee basics, tips and tricks and the right way to brew a cuppa”. In this episode of Brewed Stories, we're joined by Abdul Sahid Khan (Head Trainer at Lavazza) to learn to make some fa-brew-lous cup of coffee at home.
☕ Why should you move from Instant coffee to ground coffee?
👨🏼🍳How is Instant Coffee made?
🧉How is South Indian Filter Coffee made?
🏌🏼How should a fresher start brewing coffee at home?
👯♂️ What is the difference between Cappuccino vs Latte vs Flat White
⚖️ Which brewing equipment should a person first invest in?
Pandemic has changed a lot of things including the way we consume coffee. Considering the WFH structure, all of us have been missing out on our usual dose of coffee while socializing at work or otherwise which has encouraged the coffee lovers to master their brew and learn how to make barista-style coffee at home. In this episode, I speak with Abdul Sahid Khan, Head Trainer, Lavazza India on how Lavazza has adapted to the needs of its customers through its products and machines during the pandemic and how the brand is empowering coffee lovers to brew and consume their favourite beverage at home, barista style. We also discuss some interesting trends in the coffee industry covering how brands are transforming into a cloud-based structure, how cafes have changed, how drones will soon be used to deliver coffee at home and more.
👨🏼🎓 What is the concept behind Lavazza's training centre?
🦠 What are the changing trends in coffee after the pandemic?
🍝 How's can Covid changed the way cafes are operating?
🍷 Why have people started loving Cold Brew?
☁️ What are cloud-based kitchen's? Will we see more cloud-based kitchens in future?
☕ Will coffee be delivered by drones in future.
🥤 Decomposable cups and GYOC (Get your own cup) trend?
Lavazza India
LinkedIn handle - https://www.linkedin.com/company/lavazzaindia/
Instagram handle - https://www.instagram.com/coffeenated.in/
Abdul Sahid Khan:
Instagram handle: https://www.instagram.com/abdul.sahidkhan/
LinkedIn handle: https://www.linkedin.com/in/abdulsahidkhan/
Email id: A.SahidKhan@lavazza.co.in
Ankita Chawla is a marketing consultant at one of the Big 4's. She also shares insights on marketing, personal branding, design and Instagram growth (while skating). Listen to the next episode of Brewed Stories to hear our conversation about:
In part 2 of our conversation, Rishabh & Akash talk about branding, creating goodwill, and consumer trends related to Veganism.
💡 What is the ideology behind the brand colour of Oat Mlk?
🥛 What makes their product stand out from others?
🤹🏻♂️ 3 tips on how can someone be different
🤗 How to create goodwill?
📚How do they plan to educate people about vegan products?
🌱What are the current consumer trends for vegan products?
Akash & Rishabh are both lactose intolerant. On the next podcast of Brewed Stories, both of them share valuable insights while building Oat Mlk. Their mission is to help people upgrade their everyday lives by making conscious decisions while consuming vegan products. This episode has been divided into 2 episodes. In part one of this conversation we speak about:
✈️ Why did they move from London to India, leaving a much better lifestyle?
🌱 Journey of Oat Mlk and the purpose behind making vegan milk
🧘🏼♂️ How important is patience in building a brand?
📖 How are they educating people on Oat Mlk and Vegan options?
🎯 What are the challenges that they are currently facing? How are they overcoming them?
I am extremely overwhelmed by the response to the last episode. In the previous episode, we discussed how to start a coffee business. We discuss marketing strategies, the social media presence of Tulum and building a community around coffee.
💼 What marketing strategies worked for Tulum?
💻 Is it okay to be impulsive on social media or should your content always be panned?
☕ How important is it to make a coffee community?
💭 Though behind the tagline, "Nothing good in life is instant!"
Connect with Tulum Coffee:
Tulum's IG - https://www.instagram.com/tulum.coffee/ **Tulum's Website - https://www.tulum.coffee/
Pallav's IG - https://www.instagram.com/pallavharia/**
I was super excited to record this episode as this is the first live podcast that I have ever created. While virtual podcasts are easy and fun, there is a certain thrill in doing it in person. In this episode, I spoke with Pallav Haria from Tulum coffee about:
🧳 Journey of Tulum Coffee and what was the initial idea behind the name of this brand?
⁉️ After two lockdowns and one pandemic, what are his biggest learnings?
☕ What is the best way to start a coffee roasting business? What are the first steps?
💰 What is the cost required to set up a coffee roastery?
🏢 What's the turnaround time in which you could expect your return on investment in this business?
👩🏼🌾 How important is it to maintain a good relationship with the coffee farmer/producers?
🏄🏼 What makes Tulum coffee different from other brands?
Connect with Tulum Coffee:
Kashvi is a BBA student who loves reading. A number of the posts on her Instagram account are about books, content, marketing, and quick tips. She is one of the very few people who have won the NFT as a giveaway from Veefriends.
In this podcast, we discuss:
🎯 What is the success metric that one should look at while making content?
⏱️ Managing time and achieving the most out of it (Apart from college, Kashvi is moderating veefriends discord server, working at her family business, interning at Filter Coffee HQ, creating content for a couple of small businesses and copywriting for an influencer on LinkedIn.
🙋🏼♂️ What was the first instance when she started respecting Gary Vee?
🐣 What is something that you learn on Twitter that you cannot learn in schools in colleges?
Brewed Stories is available on your favourite podcast platform.
Follow Kashvi here:
Instagram: https://instagram.com/kashvireads
Twitter: https://twitter.com/kashvireads
Clubhouse: www.clubhouse.com/@kashvi
LinkedIn: https://www.linkedin.com/in/kashviparekh
SUBSCRIBE TO HER NEWSLETTER -- kashvi.substack.com
I met Sakshi in one of the conversations on Twitter Spaces. There, she said something about dreams which caught my attention. She has a very different and interesting take on life and on solving some of our difficult questions.
On this podcast, you'll hear about:
🙋🏼♀️ What does Sakshi want people to know about her?
👩👩👧👧 Why does society accept people with shinny labels?
🧗🏻 Why should everyone design their journey?
🤹🏻♂️ What are the frameworks that society has designed for us, and why?
🎭 How can you avoid age anxiety?
🤼♀️ Why you need to connect with yourself and avoid getting influenced by external factors?
🎯 How saying 'YES' quite often can change your life?
💭 What are dreams?
Find out what Sakshi has to say about life's most difficult questions.
Deepika Kapoor, founder of Enchanteas is the next guest on the podcast. She was not born with a silver spoon but with a tea spoon. Running this business for 25 years, they now export, import and blend teas procured from Darjeeling, Assam, Nilgiris, Himachal and many more places.
Find Enchanteas on the following platforms:
Kaushal Karkhanis(exoticgringo), I still remember the first time I met him at a Travel Open Mic at Khar Socials. He narrated one of his stories from a trip to South America. I knew that this person was fun and insightful. He is also a fellow coffee lover. Listen out to our conversation about travel and coffee on this podcast.
🚋 How did his travel journey start?
🧳 Why is it important for every individual to travel solo at least once in a lifetime?
☕ Experiencing coffee culture in Colombia
✈️ Why is coffee procured from abroad more preferred over local ones?
🏖️ 3 of the best things learnt while travelling
🌎 Should you travel to undiscovered places rather than discovered places?
Connect with Kaushal:
Instagram: https://www.instagram.com/exoticgringo/
Twitter: https://twitter.com/kaushal
Youtube: https://www.youtube.com/channel/UCBN9SPtmFjscbI6UT6lMDMg
Ashdin Doctor, famously known as the habit coach keeps sharing small, bite-sized, quick, easy and actionable habits to make your life awesome. In the next episode of Brewed Stories, you'll learn how to make your life amazing.
We discussed the following on this episode:
🐣 How can one become consistent with creativity?
💰 How important is money in today's world? Also, how can you define your relationship with money? How did Ashdin determine the true value of something by comparing it to the satisfaction derived from a Vada Pav?
📅 How does Ashdin's day look like?
🚀 Why are we impatient while forming a habit? In addition to forming habits, how can we grow?
🙋🏻 What are the benefits of tracking your habits on the Awesome 180 app and why an accountability partner can help you on this journey?
👦🏼 Why does the younger generation feel Age Anxiety?
🔴 Why is Instant Gratification a bad habit?
🌞 What does success mean to him, and what are his goals?
Connect with Ashdin on:
Instagram: https://www.instagram.com/ashdindoc/
Twitter: https://twitter.com/Ashdindoc
Youtube: https://www.youtube.com/channel/UCZQpxuIf7moTOU8kCAu0Zfg
Habit Coach Podcast: https://ivmpodcasts.com/the-habit-coach-episode-list
Awesome 180 Website: https://awesome180.com/
This podcast features Aun from One Minute Book Review and Book Talk Today. I discovered his Instagram page while mindlessly scrolling on a boring day. I used to watch some of his book reviews and one such video grabbed my attention and made me more interested in what he had to offer. You can gain great insights from talking to a person who loves books. Check out this podcast to see what we talked about:
What is One Minute Book Review?
How to be more productive and cultivate good habits?
Being more patient and fuelling creativity
How to avoid distraction
Aun's personal opinion about reviewing his life and travelling back in time to the time when Africans were building pyramids.
Also, one of the biggest life lessons he learned from the pandemic was to spend time wisely with those you love.
Don't forget to connect with Aun on his Sunday Instagram Live Streams at @oneminutebookreview
Aun's social media handles:
Instagram: @oneminutebookreview & @booktalktoday
Twitter: https://twitter.com/aun_abdi
LinkedIn: https://www.linkedin.com/in/aun-abdi-50785780/
Akarsha is a fifth-generation coffee farmer from Chikmagalur. They have a coffee sale bill which dates back to 1890. On this podcast, he shares his perspective on sustainable & eco - friendly coffee farming, indicators of responsible management and women in coffee!
What did we discuss
Mountain Bean's Instagram - https://www.instagram.com/mountainbean.india/
Akarsha's Instagram - https://www.instagram.com/akarshabm/
Mountain Bean's Website - https://mountainbean.in/
Neha Sethi got into investment banking to follow the bandwagon. After graduating from Wharton School of Business, she worked as an investment banker. But she realised that finance was not her cup of tea, and she wanted to pursue something else. On this podcast, Neha shares her journey from banker to baker. Sweetish House Mafia's and Neha's social media accounts:
SHM's Website - https://www.sweetishhousemafia.com/ SHM's Instagram - https://www.instagram.com/sweetishhousemafia/ SHM's Facebook - https://www.facebook.com/SweetishHouseMafia/ SHM's Twitter - @SweetishHMafia Neha's Instagram - https://www.instagram.com/nehagsethi/
The cultivation of specialty coffee is essentially different from that of commercial coffee. Why is this shift originating? As consumers are we asking for much better quality beans or have we been more conscious about our decisions. There is a huge shift in the consumers perspective.
In this podcast, we try to throw some light on the Specialty Coffee Farming. Komal from South Indian Coffee Company has been a coffee planter, exporter and importer of specialty green coffee. Her goal is to showcase Indian Coffee on the world map.
Link to places where you could find their coffee in India
Estate Name - Mooleh Manay
Friday Talk - The Mystery of Veer Attikan with Hamsini Appadurai and Komal Sable
Date and Time - 30 October 2020, 6 pm IST
Link to the webinar
Join Zoom Meeting
https://zoom.us/j/99181646789?pwd=aG9FRXFqZVhSdlNEQ3NFKzhMRFRjQT09
Meeting ID: 991 8164 6789
Passcode: 792145
Every great achievement began in the mind of one person. It isn't always that easy. When we talk about achieving your dreams, a lot of things come in the picture. On this podcast, Mithilesh from Corridor Seven Coffee Roasters throws some light on his dreams and shows us how can one achieve theirs. He is India's first Aeropress Champion and a Coffee Q Grader.
Mithilesh's Instagram - https://www.instagram.com/roasting_hands/
Mithilesh's LinkedIn - https://www.linkedin.com/in/mithilesh-vazalwar-11812a53/
Mithilesh's Tedx Talk - https://youtu.be/UAyLsvRqfZk
Corridor Seven's Instagram - https://www.instagram.com/corridorsevencoffee/
Corridor Seven's Website - https://corridorseven.coffee/
Being in your 20s could be very daunting at sometime when there are a million and a half expectations put on you. We are all in the race to find the perfect key to success. If you don't know what you have to do by the time you're 25, you're irresponsible Is this pressure put on by the society (maybe through social media) or is it you putting it on yourself?
Listen to what Nisarg Thakkar has to say about it!
Nisarg's Instagram: https://www.instagram.com/samosasoul/
Nisarg's LinkedIn: https://www.linkedin.com/in/nisarg-thakkar-a995a0111/
PS: We are as clueless as you are, but this was a small attempt to confront this topic and talk about it.
What is Happiness?
It is very hard to formally define happiness, but we know it when we feel it. The feeling of contentment, gratitude, joy and pride. However, in the current environment being happy has been very difficult. Happiness on the other end is the most undervalued feeling which we run after all the pleasures that makes us look good on our gram.
In this episode, we try to decode happiness. However, this is not the ultimate guide to being happy but an attempt towards feeling happy.
Hetvi's Instagram - https://www.instagram.com/_hetvisavla_/
What makes us unique?
Stories!
Stories are the only distinctive feature of every human being. Whatever, we aspire we become but we all will have different routes to achieve it. In the very first episode of Brewed Stories, I share my story with Neha.
Neha Upalekar is one in 7,8 Billion people to create content on failure. She is the Chief Purpose Officer at Team Personna and an amazing human at heart.
Neha's LinkedIn - https://www.linkedin.com/in/neha-upalekar-the-failure-decoder-707542b1/
Neha's Instagram - https://www.instagram.com/neha.upalekar/