The Stand Out NOW! Podcast: Recent Episodes
Dave
The Stand Out NOW! Podcast is a fun, quirky and informative bi-weekly interview-based program that helps entrepreneurs cut through the advertising noise to attract their ideal clients by featuring marketing, publicity and sales tips from top experts in various industries.
You'll hear interviews with achievers such as Grammy Award-winner, Beyonce Knowles, New York Times best-selling author, Cal Fussman and financial expert, Farnoosh Torabi to name a few.
Your host, Dave Mendonca, will join you on this journey.
This Toronto, Canada native is a former chicken factory worker who later became a national television sports reporter, voice-over artist, entertainment print journalist, traditionally published author, podcast host and business owner.
Over his extensive media career, he's made appearances on The Oprah Winfrey Network, ESPN.com, Entrepreneur.com, Business Insider, Yahoo, NBA-TV Canada and Star Wars Insider magazine.
Dave continues to do his best to stand out in his life. He's now hoping this podcast can help you do the same with your business.
Body language. You'd be surprised how much it can influence how others perceive you and what you're selling. Just ask today's guest, Mark Bowden. He's a body language expert and author of Truth & Lies: What People Are Really Thinking who knows that just a tweak in how you use your body to communicate can go a long way in creating a positive outcome. During this conversation, you'll discover... How to successfully use body language in a business meeting How to leverage body language at a networking event The importance of open body language To find out more about Mark, visit https://www.thestandoutnowpodcast.com.
Have you missed the train? YouTube has been around since 2005, so you might be thinking that it's too late to use it for your business. But, according to Sean Cannell, whose YouTube channels have over 700,000 subscribers and his videos have been seen more than 43 million times, that's not the case. He's a coach that helps entrepreneurs build their influence and income with online video, so he knows what he's talking about. He's also the co-author of YouTube Secrets: The Ultimate Guide To Growing Your Following and Making Money As A Video Influencer. During this conversation, you'll discover... Step-by-step instructions to create irresistible YouTube content that will attract your ideal clients What equipment you'll require to make videos How much of a commitment you'll need to succeed with YouTube To find out more about Sean, visit https://www.thestandoutnowpodcast.com.
Katie Couric. She's a famous American television news anchor who has inspired many women to get into broadcast journalism. Our guest, Annie Scranton was one of them. Being a TV reporter was her goal until she was let go from a CNBC guest producing job when the show she was working on was cancelled. At that point, she already had a healthy contact list due to her various media experiences, so she sent an email blast stating that she lost her job, and if anyone knew of any opportunities, they should let her know. It was a great move because a publicist she previously helped book guests on the CNBC show she worked on, was asking if he could hire her to secure his clients on other CNBC shows. At that moment, Annie discovered she had a different skill set and that's when the early seeds of her Pace Public Relations agency were planted. During this conversation, you'll discover... The importance of cultivating an email list How to create time to network Why it's vital to be valuable to others To find out more about Annie, visit https://www.thestandoutnowpodcast.com.
Your brand name is more important than you think. It's how you display your business to the world. If it's not catering to your target audience, you could be missing out on new clients and opportunities. According to our guest, Jeremy Miller, who is a brand strategist and author of the new book, Brand New Name, a name is the cornerstone of your brand. During this conversation, you'll discover... A 3-stage process to pick your ideal brand name Why you don't necessarily need an industry relevant keyword in your name to attract customers The naming stories of popular brands such as Starbucks & Haagen-Dazs To find out more about Jeremy, visit https://www.thestandoutnowpodcast.com/episodes.
What were you doing at 12 years old? At that age, today's guest, Daniel Katz, started his first of eight businesses. Some of them included buying and flipping cars as a teenager and even breeding reptiles in his mom's basement then shipping them across the United States. Nowadays, this young man operates, No Cow, which generates millions of dollars per year by selling non-dairy protein bars, cookies and nut butters. Over the years, he has learned that if you can build a story using your company's data to prove its value, you can convince investors and clients to take you seriously. During this interview, you'll also discover... Why face-to-face interactions are best when dealing with buyers and investors How to react when haters send negativity your way Why you don't have to follow popular business mentors to find success To find out more about Daniel, visit https://www.thestandoutnowpodcast.com.
Siri. Back in 2011, when Apple originally released this voice assistant to the masses, there was a cloud of secrecy around who was the person behind that voice. Well, it belonged to today's guest, Susan Bennett, who is a voice-actor and speaker these days. This introvert's story about becoming Siri's iconic voice is a classic example of putting yourself in a position to win by being open to opportunity. During this conversation, you'll also learn... The importance of word-of-mouth How a tedious job could lead to good fortune Why you should always stay hungry and work hard To find out more about Susan, visit https://www.thestandoutnowpodcast.com.
Amazon. It's not just for buying stuff anymore. For entrepreneurs, authors and/or thought leaders who write books, they can use this powerful website to increase their profile and attract new clients. Our guest, Shaun Hibbs, who is the President and CEO of Authors On Fire, has helped his clients do the above by using Amazon advertising campaigns. During this conversation, you'll learn... What you should do before you market your book on Amazon Why having the right keywords in your book title and description are important Where you can set up your Amazon advertising campaign To learn more about Shaun, visit https://www.thestandoutnowpodcast.com/episodes.
Have you ever been to space camp? Our guest, workplace expert and futurist, Alexandra Levit has. Actually, at 11 years old, she made a business case to her parents to convince them to let her check it out and it worked! She put a lot of time into that presentation. In fact, she's a firm believer in spending hours upon hours studying something to become an expert. When Alexandra released her first book, it took her 4 years to actually make a living as a thought leader in her field. It takes time, but you start small. She's been pumping out consistent content since 2004 and it's helped get her name out there. During this conversation, you'll also discover.. How entrepreneurs can help their staff reach their potential How you can evaluate if a side hustle is worth your time How workers can look for hidden career opportunities within their current companies To find out more about Alexandra, visit https://www.thestandoutnowpodcast.com/episodes.