Turning Inspections into Cash: Recent Episodes
The Activate Company
In this series you’ll hear from Case IH, New Holland and Case Construction equipment dealers about the unique ways that they are using digital inspections to improve customer satisfaction and generate more parts and service business for their dealerships.
In this episode, you’ll hear from Brent Bazin, Corporate Service Manager at Young’s Equipment, to learn how they have fully customized our inspection program to fit their customers’ distinct needs with specialized inspection forms for their shop, fleet, internal, quick, full, and on farm inspections and appraisals.
Young’s Equipment represents Case IH, MacDon, and Vermeer brands with 9 locations in Saskatchewan. Their headquarters is in Regina, Saskatchewan.
In this episode, you’ll hear from Les Burbidge at Vater Machinery, to learn how they are using inspections to give customers a better understanding of what needs to be serviced on their machines while eliminating technician subjectivity on tractor and combine inspections.
Vater Machinery represents New Holland, JCB, MacDon, Flexicoil and Polaris brands with 3 locations in South Australia. Their headquarters is in Saddleworth, South Australia.
In this episode, you’ll hear from Mick Lewton, Director of Parts and Service at Plains Ag, to learn how they are using machine inspections across 16 locations to build a culture of co-equipment management and better care for their customers.
Plains Ag represents Case IH, New Holland, Bobcat, and Kubota brands with 16 locations in North Dakota, Montana, Colorado, and Kansas.
In this episode, you’ll hear from Mark Kanarowski (Parts and Service Manager), Kate McDonald (Service Manager), and Kurt Kohn (Service Manager), at Swiderski Equipment to learn how they are training their technicians to be their best customer advocates through the use of machine inspections, regularly turning $200 fixes into $9,000 repairs.
Swiderski Equipment represents New Holland Ag and CE, Massey Ferguson, Gleaner, Bobcat, and Kioti brands with 5 locations in Wisconsin. Their headquarters is in Mosinee, Wisconsin.
In this episode, you’ll hear from Jeff Reeter, Corporate Service Director at Jenner Ag, to learn how they maximized their overall dealership organization, efficiencies, customer service, and trade-in process by transitioning from paper to electronic inspections.
Jenner Ag represents Case IH, Kubota, Land Pride, and MacDon brands with 3 locations in Illinois. Their headquarters is in Harristown, IL.
In this episode, you’ll hear from Josie Sisler, CEO, Ben Geiger, Complex Service Manager, and Sam Funston, Complex Service Administrator, at Delta Power to learn how they took a 1 store inspection program to an 11 store success with millions of incremental parts and service revenue earned in 2020.
Delta Power represents Case IH, New Holland AG, Can-Am, Skidoo, SeaDoo, and Kobelco brands with 11 locations in Ontario, Canada. Their headquarters is in Exeter, Ontario.
In this episode, you’ll hear from Chris Sutton, Corporate Product and Support Manager at AdvanceQuip in New Zealand, to learn how they are setting an industry standard on the customer experience in New Zealand with consistent, high-quality inspection reports every time they have eyes on a machine.
AdvanceQuip represents Case CE, ASV, Iveco, and Astra brands with 3 locations in New Zealand. Their headquarters is in Gore, Southland.
In this episode, you’ll hear from Tyler Ranck, Parts and Service Director, and Angela Brian, Business Analyst, at Hoober, to learn how we have helped them tightly integrate their inspection, opportunity management, and service delivery processes into a single workflow that is supported jointly by an integration between the Activate Customer’s solution and their Dealer Business System.
Hoober represents Case IH, JCB, and Kubota brands with 10 locations in Delaware, Maryland, Pennsylvania, and Virginia. Their headquarters is in Intercourse, Pennsylvania.
In this episode, you’ll hear from Zach Palen, General Manager at Sioux International, to hear how they quickly established a robust service inspection and used equipment appraisal program that is driving significant incremental business to their dealership. They are leveraging their inspection program to better support and serve customers who have larger operations with equipment fleets and younger farmers who are now the decision makers.
Sioux International represents Case IH, Case Construction, Great Plains, and MacDon brands with 2 locations in South Dakota. Their headquarters is in Sioux Falls, South Dakota.
In this episode, you’ll hear from Dan Jansen, Vice President of Product Support at Miller Bradford, to learn how they use their 5-in-5 inspection method to generate a significant amount of parts and service revenue each year. The goal of their inspection method is to find 5 things in 5 minutes on every machine they have eyes on, using a completely blank inspection form with no pre-specified items to check.
Miller Bradford represents Case Construction, Kobelco, BoMag, and Sandvik brands with 7 locations across Wisconsin, Illinois, and Michigan. Their headquarters is in Sussex, Wisconsin.
In this episode, you’ll hear from David Orr, General Manager, James Hunter and Greg Holland, Branch Service Managers, and Tammi Hall, Finance Director, at Intermountain New Holland to learn how Intermountain New Holland has generated significant additional revenue for their dealership by implementing creative ways to incentivize their employees to perform quality inspections and build a culture of co-equipment management with their customers. Their incentive programs include a combination of contests, games, and performance-based paycheck bonuses, with their last inspection contest generating an additional $70,000 of parts and service revenue for their dealership.
Intermountain New Holland represents New Holland AG, New Holland CE, Rhino, Makita, and Westfield brands with 2 locations in Idaho. Their headquarters is in Twin Falls, Idaho.
In this episode, you’ll hear from Eddie Houston, Director of Service Operations, at Hill’s Machinery to learn how Hill’s Machinery has evolved the program and the act of inspecting equipment to be integrated into all areas of the business, creating a culture of co-equipment management with their customers, driving profitability across the entire dealership, and allowing them to better manage their inventory, lease returns, rental fleet, and customer experience.
Hill’s Machinery represents Case Construction, Terex Trucks, Backers, and Aggretech brands with 8 locations in North and South Carolina. Their headquarters is in Columbia, South Carolina.
In this episode, you’ll hear from Kelly Haman, Finance and Insurance Manager, and Don Aberle, Senior Manager of Evaluations and Inside Sales, at Titan Machinery, about how they are using end of lease inspections to capture previously unrealized parts and service revenue, manage lease maturity machine condition, and provide a seamless lease return process for the customer.
In this episode, you’ll hear from Darin Maltsberger, Service Manager at Scott Supply Company, about how they’ve grown their parts and service business by 30% through the use of our inspection app and improved communication of the inspection results with their customers. Scott Supply represents Case IH, New Holland, Cub Cadet, Kinze, and Trimble brands in Mitchell, South Dakota.
In this episode, you’ll hear from Pat McCrabb, General Manager, and Susan Fedler, Service Writer, at JJ Nichting about how they’ve increased repeat combine inspection customers, improved the professional presentation of their inspection reports with photos and typed technician notes, and cut down on the time it takes to get customer approval for inspection repairs. JJ Nichting represents Case IH, Kinze, Land Pride, H&S, and Westendorf brands, with 5 locations across Iowa.