theADSagency's podcast: Recent Episodes
Andrea D. Smith
The ADS Agency is here to bring you the very best in marketing and branding tips as well as business tips for the aspiring entrepreneur, current small business owner or career professional interested in working on their personal brand. We bring you global experience with a local touch and are happy to serve you on your business journey. Let's begin!
In today's digital age, there's no reason not to share your family stories with the next generations coming up. We've got Facebook where we can connect with loved ones, even distant relatives we haven't met yet, there's digital family tree sites that let you instantly connect with census records and other existing family trees (as well as your DNA) to learn more about your roots and - finally - we've got QR codes we can put to good use to digitally share the story with all of those who are curious to learn. In this video, I'll tell you why I got interested in my own family's genealogy as of late, plus share about some digital tools you might find helpful - especially one that I think everyone should use on their family gravesites, future obituaries and more: Forevory. You can check out the Forevory memorial page I made for my own granddad easily and quickly here: https://forevorylive.page.link/GTdFzR1R6YwNkiUS6?profileId=148 - complete with photos, video, a guestbook area, his story and more. It even has a place where you can record audio notes about him! It's a great tool to keep in mind for family reunions, funerals or just storytelling with the kids in your family so they can see why they have so much to be proud of. To learn more about Forevory: https://www.forevory.com/
Ask me if I thought I'd be here 5 years ago. Absolutely not. In fact, I thought I'd only be STARTING to think about running a business at age 40. But today I'm celebrating 5 years in and reflecting back on some REAL lessons learned that entrepreneurs - old and new - should take to heart. Of all of them, #3 is probably my favorite but they are ALL true, hard core and golden as they come.
Here are some large Facebook group management tips for you to try out. We've been taking some cues from a big group we're intimately involved in lately and wanted to pass on 7 key tips to managing a large Facebook group to you! Plus, we're sharing ideas for how small Facebook groups can incorporate those same tips. What ideas do you have? Share them in the comments below - we'd love to hear them!
☕ Love this content? Here's how you can support it: https://www.buymeacoffee.com/missads08
A FEW THINGS ABOUT MY BUSINESS: The ADS Agency (Marketing & Branding)
🟩 Follow Andrea on Clubhouse: https://www.joinclubhouse.com/@missads08
🟩 Follow The A-Listers Club on Clubhouse: https://www.clubhouse.com/club/A-listers
🌟 Join THE ADS AGENCY'S "A-Listers" Group on Facebook http://bit.ly/alistersgroup
🎶 Follow Andrea on TikTok: https://www.tiktok.com/@missads08
🎶 Follow our business on TikTok: https://www.tiktok.com/@theadsagency
🌟 Come read with us! "A-Listers Reading" Group on Facebook http://bit.ly/alistersreadinggroup
📗 RECEIVE YOUR "AUTHENTIC MARKETING MAGIC" EBOOK https://theadsagency.lpages.co/ads-authentic-marketing-magic-ebook/
✅ Download our ADS YouTube Checklist https://theadsagency.lpages.co/ads-youtube-checklist/
🌟 SUBSCRIBE TO MY BUSINESS CHANNEL https://tinyurl.com/adsyoutubesubscribe
📭 SIGNUP FOR ADS EMAILS https://tinyurl.com/ADSemailsubscribe
🎧 CHECK OUT OUR ADS PODCAST ON APPLE PODCAST: https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs, Solopreneurs & Personal Branders
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
Cheery Monday Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
If you're an entrepreneur, solopreneur or personal brander, you are going to ABSOLUTELY need good photography for use on your website and social media. In this video, you'll learn some quick tips on budget, planning your location, shots and poses, outfits, our recommendations on how often to do photoshoots and more.
Love this content? Here's how you can support it: https://www.buymeacoffee.com/missads08
A FEW THINGS ABOUT MY BUSINESS: The ADS Agency (Marketing & Branding)
🎶 Follow my TikTok experiment! (Testing out TikTok on my personal handle): https://www.tiktok.com/@missads08
🎶 Follow our business: https://www.tiktok.com/@theadsagency
🌟 Join THE ADS AGENCY'S "A-Listers" Group on Facebook http://bit.ly/alistersgroup
🌟 Come read with us! "A-Listers Reading" Group on Facebook http://bit.ly/alistersreadinggroup
📗 RECEIVE YOUR "AUTHENTIC MARKETING MAGIC" EBOOK https://theadsagency.lpages.co/ads-authentic-marketing-magic-ebook/
✅ Download our ADS YouTube Checklist https://theadsagency.lpages.co/ads-youtube-checklist/
🌟 SUBSCRIBE TO MY BUSINESS CHANNEL https://tinyurl.com/adsyoutubesubscribe
📭 SIGNUP FOR ADS EMAILS https://tinyurl.com/ADSemailsubscribe
🎧 CHECK OUT OUR ADS PODCAST ON APPLE PODCAST: https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
ABOUT A.D.S. Andrea D. Smith
The ADS Agency Marketing & Branding Tips for Entrepreneurs, Solopreneurs and Personal Branders
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
Cheery Monday Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
I'm running into so many entrepreneurs lately who don't seem to have this one critically important thing CLEAR for themselves: their vision. It is easy to get lost in the weeds, the minutiae of the day-to-day grind, focusing on small, tactical things that seem very important and critical in the moment and truthfully have NOTHING to do with our long term vision for ourselves and our businesses. Take a walk with me on this episode and let's consider afresh your vision for yourself.
------------------------------------------------------------------------Love this content? Here's how you can support it: https://www.buymeacoffee.com/missads08
A FEW THINGS ABOUT MY BUSINESS: The ADS Agency (Marketing & Branding)
🎶 Follow my TikTok experiment! (Testing out TikTok on my personal handle): https://www.tiktok.com/@missads08
🎶 Follow our business: https://www.tiktok.com/@theadsagency
🌟 Join THE ADS AGENCY'S "A-Listers" Group on Facebook http://bit.ly/alistersgroup
🌟 Come read with us! "A-Listers Reading" Group on Facebook http://bit.ly/alistersreadinggroup
📗 RECEIVE YOUR "AUTHENTIC MARKETING MAGIC" EBOOK https://theadsagency.lpages.co/ads-authentic-marketing-magic-ebook/
✅ Download our ADS YouTube Checklist https://theadsagency.lpages.co/ads-youtube-checklist/
🌟 SUBSCRIBE TO MY BUSINESS CHANNEL https://tinyurl.com/adsyoutubesubscribe
📭 SIGNUP FOR ADS EMAILS https://tinyurl.com/ADSemailsubscribe
🎧 CHECK OUT OUR ADS PODCAST ON APPLE PODCAST: https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
ABOUT A.D.S. Andrea D. Smith
The ADS Agency Marketing & Branding Tips for Entrepreneurs, Solopreneurs and Personal Branders
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
Cheery Monday Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
Looking for the right system to help you manage your social media? So were we. We're a small, boutique marketing and branding firm, handling about 25 social media accounts at a time. We need something that's not only highly functional but affordable as well. In this video, we compare eight of the top (and perhaps little known) social media scheduling platforms by price and number of accounts you can manage with it:
Sendible
AgoraPulse
SproutSocial
Buffer
HootSuite
Loomly
CoSchedule
SocialPilot
📭 SIGNUP FOR ADS EMAILS https://tinyurl.com/ADSemailsubscribe
🌟 Join THE ADS AGENCY'S "A-Listers" Group on Facebook http://bit.ly/alistersgroup
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
If you're an entrepreneur, we're sure you already know that Google Ads are going to be an important part of your business success. But how do you get started - especially when you're a solopreneur or you're a business who's never done Google Ads before? Today I'm chatting with former Google employee turned Google Ads expert Vondre Smith of Atmosfera (Italian for atmosphere - yes, Vondre speaks fluent Italian - how cool, right?!). In this chat, we talk about our Top 10 Google Ad Tips for Entrepreneurs (you can jump to the time stamps below for the sections you want to hear - but we recommend listening to all of it!):
TIP 1: Google My Business
TIP 2 [ 5:36 ]: Why it's worth it
TIP 3 [ 7:22 ]: Getting clarity around your ad goals
TIP 4 [ 8:24 ]: Start a YouTube Channel
TIP 5 [ 11:19 ]: Be strategic about your Google Ads budget
TIP 6 [ 13:17 ]: Be very specific about your audience and goals
TIP 7 [ 15:19 ]: Learning Google Ads on your own
TIP 8 [ 17:08 ]: YouTube Ads
TIP 9 [ 18:00 ]: Google Ads Business Example: Food Truck Business
TIP 10 [ 22:00 ]: Biggest Tip regarding Google Ads (LinkTree versus Landing Pages, Pixels and Remarketing)
Follow us: @theadsagency | https://theadsagency.co
Download our Clubhouse Moderating Quick Guide here: http://bit.ly/clubhousemoderating
Moderating rooms on Clubhouse requires some new skills for a lot of people. It's a bit like moderating panels on stage in real life at say a conference, but there are many other nuances that are quite different being that it's an audio-only app you're using. Jump to these time stamps below to learn more about the nuances of moderating rooms on Clubhouse so you can run your own rooms like a pro! See you on Clubhouse! - Andrea @MissADS08
- 1:27 – No. 1 - The Goal of Moderating on Clubhouse (Dinner Party Analogy)
- 4:41 – No. 2 - Educating Your Audience (plus sign, raising your hand, muting your mic, time limits, etc.)
- 4:56 – Watch Video 1 on the Basics of Clubhouse: https://youtu.be/3ay5A7_wc8Q 7:07
- No. 3 - Back Channels / Backstage Area for Rooms 8:25
- No. 4 - Prep Your Tips & Speaker Prompt Questions 10:11
- No. 5 - PTR | PTR Order (speaker queue / speaker lineup) 13:07
- No. 6 - The Mechanics (bringing people up on stage, taking people back down to the audience, muting people, etc.) 15:46
- No. 7 - My thoughts on "Follow all the moderators" (and what to say instead) 18:45
- No. 8 - Acknowledging people's comments (don't just say "next!") 21:03
- No. 9 - The Art of Interrupting on Clubhouse 25:59
- No. 10 - Closing the Room (including turning off hand-raising) 28:18
- BONUS: Reset the room
ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/theadsagency
So you've heard about Clubhouse and want to know how to get started. Here's everything you need! Plus - download this handy Clubhouse Quick Guide so you can get started on the right foot and make the most of your Clubhouse journey: http://bit.ly/clubhousequickguide
Love this content? Here's how you can support it: https://www.buymeacoffee.com/missads08
🎶 Follow my TikTok experiment! (Testing out TikTok on my personal handle):
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
I run across a lot of people who are trying to figure out how to create a media kit / press kit / speaker kit. Start here. I'll walk you through the elements you should consider plus provide some inspirational examples for you to check out. You're bound to find the right mix for your own kit!
DOWNLOAD YOUR MEDIA KIT HERE: http://bit.ly/adsmediakitchecklist
CHECK OUT LEADPAGES: https://bit.ly/leadpagesads
Fresh off the holidays, we know you might not have your January social media content all together just yet. (No worries, we’re not judging!). Of course, use your evergreen business content to post in between these fun holidays and observances below (if you’re stuck on what that is, skip to the video at the bottom to hear about our content buckets idea). Here are a couple of filler post ideas to get those creative juices flowing.
Save our Instagram post with all these January post ideas written down for you: https://www.instagram.com/p/CJow6nBB5Vf/
🎶 Follow my TikTok experiment! (Testing out TikTok on my personal handle):
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
Recently I was asked how I make my great professional connections. I hadn't considered that until this question was posed, but now that it has been, I could think of seven unconventional secrets to making these great connections. Number 7, I think, will surprise you the most!
🎶 Follow my TikTok experiment! (Testing out TikTok on my personal handle):
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
We learned a lot from planning our first virtual mini-conference. Learn from our best tips by watching our latest video and downloading our Virtual Mini-Conference Checklist:
Download The Virtual Mini-Conference Checklist here to accompany this podcast: https://bit.ly/virtualminiconference
🎶 Follow my TikTok experiment! (Testing out TikTok on my personal handle)
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
Ketevan Larsen and I met because of Social Media Marketing World this year - #SMMW20 - and we've been following each other online ever since! She's been running her own digital marketing firm - Ketevan Corporation - for 6 years now after running the social media for the City of Vancouver. In this chat, she and I cover the following three topics for businesses and personal brands who want to get the most out of TikTok:
TIKTOK FOR BUSINESS MARKETING:
- Minute 13:06 - How to find meaningful followers
- Minute 21:17 - Video ideas for your brand Minute
- 26:06 - Content plan for TikTok
HOW TO REACH KETEVAN LARSEN:
- TikTok: @ketevan.larsen
- Website: ketevanlarsen.com
- Essential Links: composite.bio/ketevan
- Instagram: @ketevansocial
🎶 Follow my TikTok experiment! (Testing out TikTok on my personal handle): https://www.tiktok.com/@missads08
🎶 Follow us on TikTok: https://www.tiktok.com/@theadsagency
So we're all quarantined at home - what do you do when a birthday or other cause for celebration comes up? What if you just want to have lunch with your friend or do happy hour like you used to but you've gotta figure out how to do it virtually? Use Zoom! It's easy for you and easy for your guests to use too. Here's our best tips on how to throw a virtual party using the Zoom platform - (either for FREE or you can upgrade to the $15/mo option to go longer than 40 minutes).
Working from home for the first time might sound like a dream come true, but truth be told, it can be extremely difficult. Here are 9 things we think you need to know plus an important bonus 10th tip at the end about working from home to make sure you combat two of the worst enemies in this space: depression and distraction. Add your tips below in the comments!
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
If you're a small business just trying to lay a solid (and powerful) foundation for your marketing program for the first time, you need to take a look at your competitors. Here's a simple, quick (and efficient) way to get a good lay of the land for your competitive landscape.
Included in this Podcast:
- Task 1: Pick 3-5 competitors
- Task 2: Google what your customers would google
- Task 3: Review their websites
- Task 4: Review their social media pages
- Task 5: Think about how customers will google your services (check again for any other notable competitors you might've missed)
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
When you break up with your business partner or let go of your marketing manager / ad agency, what next? First things first: PROTECT YOUR SOCIAL MEDIA. Here's what you need to know BEFORE you start letting people go in your organization.
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
When you've got aggressive goals for yourself or your business, here's one thing to be quite careful of: desperation and fear. Don't make business decisions out of desperation or fear. Here's how to avoid that.
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
I chose Miracle as my One Word for 2020 largely because of this book: Miracle Morning by Hal Elrod. It's because I truly wanted to make Miracle Mornings a habit in 2020. I had a taste of this in the summer of 2019 when I did Miracle Mornings as a 30-day challenge (something the book encourages you to do) and I thought it was fantastic then. This podcast covers the how and why of Miracle Mornings and how it just might make your own 2020 a bit miraculous!
Get the book: https://amzn.to/2sL7srp
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
Ninety-two percent of us will make resolutions this year and not keep them. We'll give up on them by February and settle back in to business as usual. This is why we ADORE the One Word for the Year practice. Pick One Word. It works as a singular focus for your entire year. Not that you still can't have goals and other foci, etc., but there's something magical about choosing one word for the year to focus you and create change in a specific area. Check out this video to learn about our One Word for the year and how we're turning it into a habit. Let us know what your One Word idea is below!
Whether you're a very small business or an established, large corporation, here are two simple pointers on customer service we think are important for everyone to remember. First is a quote to tack up on your wall that we absolutely LOVE. It's from the Chief Talent Officer for Netflix, Patty McCord. "Over the years, we learned that if we asked people to rely on logic and common sense instead of on formal policies, most of the time we would get better results, and at a lower cost." So in this video, you'll hear us expound upon Patty's quote for organizations. Second is a simple customer service acronym that we think is a nice, easy go-to that most people can remember. LAST: Listen, Apologize, Solve and Thank. We'll walk you through some simple thoughts on this acronym as well. What about you? What customer service stories do you have and do you think you could apply this quote and acronym to what you do in the future? Let us know in the comments below and thanks for stopping by! Don't forget to subscribe to our channel and click the little bell after you hit subscribe so you get notifications about when our videos come out. Also, check out our other helpful links below. Cheers and here's to a great year of business for you!
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
I kept a grateful journal for an entire year. What did I learn? SO much that I want to share with my fellow entrepreneurs!! All of this was inspired by Brene Brown who states that gratefulness is inextricably related to joy. I decided to take a year to test that. It did NOT disappoint!!
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
Many of you have heard of S.M.A.R.T. Goals (Specific, Measurable, Achievable, Relevant, Time-Bound), but what about D.U.M.B. goals - specifically for business? What are they and how do they relate to SMART Goals?
PS - D.U.M.B. stands for Dream-Driven, Uplifting, Method-friendly and Behavior-Triggered. Let us know what you think about SMART vs DUMB goals and which (if any) will you be trying for 2020?
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
FREE CHECKLIST: Download the ADS Storytime Checklist here - https://theadsagency.lpages.co/storytimechecklist/
🌟 Join THE ADS AGENCY'S "A-Listers" Group on Facebook
http://bit.ly/alistersgroup
🌟 Come read with us! "A-Listers Reading" Group on Facebook
http://bit.ly/alistersreadinggroup
📗 RECEIVE YOUR "AUTHENTIC MARKETING MAGIC" EBOOK
https://theadsagency.lpages.co/ads-authentic-marketing-magic-ebook/
✅ Download our ADS YouTube Checklist
https://theadsagency.lpages.co/ads-youtube-checklist/
🌟 SUBSCRIBE TO MY BUSINESS CHANNEL
https://tinyurl.com/adsyoutubesubscribe
📭 SIGNUP FOR ADS EMAILS
https://tinyurl.com/ADSemailsubscribe
🎧 CHECK OUT OUR ADS PODCAST ON APPLE PODCAST:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
GET YOUR MARKETING PLAN TOGETHER:
Part 1: Getting Your Marketing Plan Together (Business Goals)
https://youtu.be/JF8iDNracu4
Part 2: Remembering WHO you are, WHO you serve plus doing a competitor refresh.
https://youtu.be/Opyr_wAB50w
Part 3: Incorporating the 7P's of Marketing in your plan
https://youtu.be/nzaBFndf2BQ
Part 4: How MUCH to spend, WHERE to spend it and HOW to track it.
https://youtu.be/vteLr9BcD3o
OTHER VIDEOS TO CHECK OUT:
How to Find the Target Audience for My Small Business
https://youtu.be/ied32QVFy4U
How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg
How REAL Businesses Can Get 200+ YouTube Subscribers (in 5 Months)
https://youtu.be/xUg-gBhpVck
ADS PLAYLISTS TO CHECK OUT:
Marketing 101
https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u
ADS Chats
https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O
Career Tips
https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
Got some brand changes to make? Some upgrades, updates, refreshes? Maybe it's to your website, or (as is the case with my current pilot course students) your Instagram branding. When you have changes to make to your imagery, messaging, etc. - you are in effect changing your brand. One student asked: how can you have confidence in your new branding - especially when you're DIY'ing it? Check out my 4 part answer here.
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
We all know being in business is not for the faint at heart. Each and every year presents its own new challenges to overcome, hurdles to face, roadblocks to figure out and celebrations along the way. We're pausing for a celebration and reflection moment since it's our 3 Year Anniversary of being in business. Here are my Top 10 lessons learned this year - my lesson in GRATEFULNESS being Number One. What about you? Are you in business? I'd love to know some of your top nuggets!
MY TOP 10:
- Gratefulness is essential.
- Be selective about your extracurricular activities - keep them to the powerful few.
- Don't be afraid to try new things: Hello Fall Challenge, Instagram Online Pilot Course. The work is there if you want it.
- Niching down takes time and that's OK.
- Targeting a new audience takes time and that's OK too.
- Focus on your best use.
- Potential partners: you have to know, like and trust each other first.
- New levels requires new mentorship.
- Minimalism is life-changing. [ Scotland, Entrepreneurship ]
- Treat yo self.
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
While there are many things you probably shouldn't do on Instagram, these are the two that bother us the most: (A) feeling like you have to put your logo on EVERYthing and (B) something I call Telephone Pole Syndrome. Check out this video to learn more about what those are and how to avoid both.
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
So now that you know what a Twitter chat is, what it's good for and how to find them (from Video 1), I'm now going to tell you about how to DO a Twitter Chat. What are the rules at play? What etiquette must you know? What are the expectations involved with a chat? I wouldn't advise you just waltz into a Twitter chat without knowing these simple things first. With Twitter chats, the rules of engagement do matter. Here's what you need to know. Next week, come back and join us for the final video of this series where we'll discuss how to create your OWN Twitter chat! That's gonna be fun. See you there!
VIDEO 1: What is a Twitter Chat and How Does it Help My Business? https://youtu.be/LsGc9D3ilLo
VIDEO 2: How to do a Twitter Chat: Rules, Etiquette, Expectations
VIDEO 3: How to Create Your Own Twitter Chat
TWITTER CHATS I PARTICIPATE IN:
#BizapaloozaChat: Mondays, 2pm EST + Thursdays, 8pm EST #USABizParty: Tuesdays, 1pm EST
#SocialBizChat: Tuesdays, 7pm EST
#TwitterSmarter: Thursdays, 1pm EST
#LeadLoudly: Thursdays, 7pm EST
#PeriGirlsChat: Saturdays, 12pm EST
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
This is Part 1 of a 3 Part Series on Twitter Chats. In this video, we go over three things:
- What is a Twitter Chat?
- Why you should do one (what are the benefits of a Twitter Chat?)
- How to find them
In Video 2 we go over How to Join a Twitter Chat. Video 3 is about How to Create a Twitter Chat for Your Business!
TWITTER CHATS I PARTICIPATE IN:
#BizapaloozaChat: Mondays, 2pm EST + Thursdays, 8pm EST
#USABizParty: Tuesdays, 1pm EST
#SocialBizChat: Tuesdays, 7pm EST
#TwitterSmarter: Thursdays, 1pm EST
#LeadLoudly: Thursdays, 7pm EST
#PeriGirlsChat: Saturdays, 12pm EST
RESOURCES:
Huffington Post’s 10 Twitter Chats for Entrepreneurs
25 Best Twitter Chats for Marketers
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
Ever wonder how people who do online challenges create them in the first place (AND make money)? This is it. Jamal Miller's challenges have earned him over half a million dollars, plus garnered him $50K in monthly recurring revenue [ MRR ]. He recently shared his best tips for creating and delivering a successful online challenge at #TSPLIVE2019 [ Traffic, Sales and Profit Conference in Atlanta, GA ] and we're sharing them with you. Take a look and let us know what you think! Will you be starting an online challenge of your own?
Is it wise to take business to the beach? Is it even advisable? Normally we would say no, but there are exceptions to every rule! Check out how one business, @CharleighRocks, took smart advantage of their beach time.
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
These are the reasons why your title doesn't matter. First: nobody cares. And why? Because a lengthy, hefty title means nothing without action and true leadership behind it. Real leaders lead by example - not by running their mouths or attempting to throw their weight around. Here are 5 reasons why we feel titles don't matter. (Plus some instances where it does mean something). What about you - what do you think?
5 REASONS TITLES DON'T MATTER
-
Competence over Confidence
-
Hard Work from the Top Inspires
-
Too Much Hierarchy can Kill Innovation
-
The Right to Make Decisions Must be Earned
-
Real Leaders Solve the Hard Problems
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
This is a continuation of our #TSPLIVE2019 topic coverage. In this video, we cover the story of Tommie Powers (a.k.a. Tommie Traffic) and Organifi - a company that literally went from making $5,000 a month to $5,000 a DAY with the supreme help of YouTube ads. Check it out and let us know what you think!
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
TSPLIVE - the official conference for the organization Traffic Sales & Profit - is "a millionaire-making team" according to organizer and founder Lamar Tyler. In its fourth year since inception, TSP brought the star power with Janice Bryant Howroyd (first black female owner of a billion dollar business) serving as the main keynote of the event, Kim Coles (comedian and actress) and 90s group Arrested Development performing. What I enjoyed most about this event, in addition to that, was the camraderie with other fellow entrepreneurs - many of whom were in the same space as me: marketing and branding. In this video, I cover the following:
#TSPLIVE2019 SPEAKERS TO KNOW:
- Janice Bryant Howroyd of The ActOne Group
- Charreah Jackson of BossBride.com
- Charis Jones of Sassy Jones Boutique
- Jamal Miller of Miller Media Group
- Lamar Tyler of Traffic, Sales and Profit / Tyler New Media
- Stephanie Rollins of Black and Married with Kids
- Kim Coles (known for playing Sinclair on "Living Single")
-Tommie Powers of TommieTraffic.com
#TSPLIVE2019 ATTENDEE INTERVIEWS:
- Veteran Interview with Gina from Texas
- Newbie Interview with Tara from South Carolina
- Hostess with the Mostess Interview with Coach P
#TSPLIVE2019 TOP 10 TAKEAWAYS:
1. Two overarching themes in the conference
2. Do your actions equal your expectations about your business?
3. You have to have a connection to your perfect customer
4. The conversation is different when you're sitting with winners
5. You're not stuck, you're just committed to a pattern that no longer serves you.
6. Data-driven decisions will make you unstoppable
7. Do what is necessary to have supreme confidence in your business
8. Consider who you were put on this earth to serve.
9. "I have everything I need to be everything I need to be." - JBH
10. "I live in gratitude. Begin and finish in gratitude." - JBH
Ever heard of the Hope Global Forums? If not, this is the perfect time to learn about it. Do NOT miss this next year! Here's three fun and quick convos with participants - 2 of whom are first-timers (just like me) and one whose been to EVERY one since they started nearly a decade ago. Amazing!! Plus, we included star-power snippets from some of the celebrities who graced the stage at the event with Hope Global Forums founder John Hope Bryant. [ Plus, we throw in some bonus admirable points on branding and experience about the event - for you event planners out there ]. Check out our lineup of interviews and snippets below:
- 4:16 Jay Hicks, Global Asset Development - first-timer at HGF
- 8:08 Laura Sims, Operation Hope - first-timer at HGF
- 13:35 Tony Ressler, Atlanta Hawks Owner
- 14:36 Judy J. Chapa, Chapa Consulting - experienced HGF attendee interviews ME about ADS!
- 27:03 Jack Dorsey, CEO & Co-Founder of both Square & Twitter
- 33:01 My takeaways on Jack Dorsey's daily 5 miles
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on Apple Podcast
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
Have you ever used the SBDC (Small Business Development Center) with UGA before? I just started for the first time last week. They take you in as a client – you fill out some basic info (a simple one-pager) to start. My particular advisor / resource partner (not sure what to call him yet) wanted the short run-down of my life story – where I grew up, where I went to school, what my career background was, how I got into business. We also discussed my pain points, business goals, the things I need the most help with, etc. From there, we set a meeting to cover marketing for MY business (funny, since that’s what I do, but there’s always more to learn) with their marketing expert on staff which will be in June. In the meantime, they sent me home with the following materials based on our conversation:
– A Business Development Questionnaire
– A Business Plan Workbook
– An “Employee vs. Contractor” doc
– A Hiring Checklist
– How to Write a Job Description
…all materials for me to review prior to our next meeting in June. The SBDC is a tax-payer’s resource, so it’s at no cost to you (“because you’ve already paid for it” they say). They have 17 offices across the state of Georgia and their sole purpose is to help small businesses grow. They even have free resources for market research (which I’m particularly interested in for ADS). I’m excited to see how they can help guide me to the next level in my business. What about you? Would you be open to trying SBDC? If so, let me know. I’d be happy to connect you with my contact there.
https://www.georgiasbdc.org/
Want to know how to organize a mini-conference? We just did one. PS - if you want to get our Mini-Conference Checklist, let us know at theadsagency.co/contact
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on iTunes
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
Ever find yourself stuck in a place and you're not 100% certain how to get out of it? Or in the middle of a creative project and finding yourself completely devoid of inspiration and that spark that makes it all so fun? A getaway might just be in order for you. Here's how a random getaway helped me with my own rough spots with revamping ADS (my business) as well as in writing my book - #TheScotlandBook (latest side project). What about you? What do you do when you get stuck?
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on iTunes
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
First, we wanted to know if all this hype was worth it. People would stand in line for seven hours or more at a time - just for the chance to #getsluttified. What does that even mean? Well, if you're in ATL, and are ever on Instagram, you know exactly what it means. Pinky Cole's Slutty Vegan food truck turned restaurant business is all the rage in the ATL foodie scene and has become a new darling favorite of celebrities in a very short span of time. How did she do it? Here's our analysis...
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on iTunes
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
Want to know how to run a social media contest that gets phenomenal ORGANIC results? We just ran one recently for the NSPIRE Awards Show and got over 23,000 impressions plus 50X the engagement we normally get. Absolutely phenomenal! Check out all the ingredients for your own social media contest recipe.
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get the Authentic Marketing Magic eBook
✅ Download our ADS YouTube Checklist
✅ Download our ADS Awards Show Checklist
🌟 Subscribe to The ADS YouTube Channel
📭 Get ADS Marketing, Branding and Business Tips via Email
🎧 Check out The ADS Agency Podcast on iTunes
🎧 Check out The ADS Agency Podcast on Google Play Music
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
If you're a non-profit organization - or a volunteer for one - and have been dreaming about (or dreading) putting on that major awards event all these years, now's the time to break out of that cycle of inaction and DO IT! This is the video and checklist we wish we had when we (NOMAtlanta - a non-profit our founder volunteers for) started up our own first juried awards event last year. Check out these invaluable details here! Cheers to a great Awards Event Journey for you and your organization!
Download the Awards Event Checklist: bit.ly/awardschecklist
📭 SIGNUP FOR “THE SCOTLAND BOOK” EMAILS
https://theadsagency.lpages.co/scotlandbook/
🌟 Join THE ADS AGENCY'S "A-Listers" Group on Facebook
https://theadsagency.co/?post_type=surl&p=2557&preview=true
📗 RECEIVE YOUR "AUTHENTIC MARKETING MAGIC" EBOOK
https://theadsagency.lpages.co/ads-authentic-marketing-magic-ebook/
✅ Download our ADS YouTube Checklist
https://theadsagency.lpages.co/ads-youtube-checklist/
🌟 SUBSCRIBE TO MY BUSINESS CHANNEL
https://tinyurl.com/adsyoutubesubscribe
📭 SIGNUP FOR ADS EMAILS
https://tinyurl.com/ADSemailsubscribe
🎧 CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
GET YOUR MARKETING PLAN TOGETHER FOR 2019:
Part 1: Getting Your Marketing Plan Together for 2019 (Business Goals)
https://youtu.be/JF8iDNracu4
Part 2: Your Marketing Plan for 2019
Remembering WHO you are, WHO you serve plus doing a competitor refresh.
https://youtu.be/Opyr_wAB50w
Part 3: Your Marketing Plan for 2019
Incorporating the 7P's of Marketing in your plan
https://youtu.be/nzaBFndf2BQ
Part 4: Your Marketing Plan for 2019
How MUCH to spend, WHERE to spend it and HOW to track it.
https://youtu.be/vteLr9BcD3o
OTHER VIDEOS TO CHECK OUT:
How to Find the Target Audience for My Small Business
https://youtu.be/ied32QVFy4U
How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg
How REAL Businesses Can Get 200+ YouTube Subscribers (in 5 Months)
https://youtu.be/xUg-gBhpVck
ADS PLAYLISTS TO CHECK OUT:
Marketing 101
https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u
ADS Chats
https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O
Career Tips
https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
Ever since IGTV came out, Instagram's been struggling to give it some traction. However, they recently pulled an absolutely brilliant move you should be taking advantage of right now: IGTV Promos. Now, when you upload a video to IGTV, it shows up like a regular post on your Instagram feed. I would recommend leaving it there for a few days and watch how your views compare now to how they did when IGTV first came out. Mine are 13x higher! Brilliant. If you gave up on IGTV, try it again. We think you'll be pleasantly surprised!
A FEW THINGS ABOUT MY BUSINESS: The ADS Agency (Marketing & Branding)
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get your "Authentic Marketing Magic" eBook
✅ Download our ADS YouTube Checklist
🌟 Subscribe to The ADS Agency YouTube Channel
📭 Signup for ADS Emails
🎧 Check out our ADS Podcast on iTunes
__________________________________________
GET YOUR MARKETING PLAN TOGETHER:
Part 1: Getting Your Marketing Plan Together for 2019 (Business Goals)
Part 2: Your Marketing Plan for 2019 - Remember WHO you are, WHO you serve plus do a competitor refresh.
Part 3: Your Marketing Plan for 2019: Incorporate the 7P's of Marketing in your plan
Part 4: Your Marketing Plan for 2019: How MUCH to spend, WHERE to spend it and HOW to track it.
__________________________________________
VIDEOS TO CHECK OUT:
- How to Find the Target Audience for My Small Business
- How to Create a POWERFUL Business Name
- How REAL Businesses Can Get 200+ YouTube Subscribers (in 5 Months)
ADS VIDEO PLAYLISTS TO CHECK OUT:
- Marketing 101
- ADS Chats
- Career Tips
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency: Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
- Instagram: @theADSagency
- Facebook: @theADSagency
- Twitter: @theADSagency
- LinkedIn: The ADS Agency
Last week Facebook and Instagram both came crashing down for something like fourteen hours straight. Painful if you're in marketing and you're responsible for the social media management and content management for an organization. However, what's the saving grace when a platform goes down? Email lists. Check out these 9 ways to do better at growing your email lists today (especially if you're starting from scratch). What ideas do you have for growing your email lists? We'd love to hear them!
A FEW THINGS ABOUT MY BUSINESS: The ADS Agency (Marketing & Branding)
🌟 Join The ADS Agency's "A-Listers" Group on Facebook
📗 Get your "Authentic Marketing Magic" eBook
✅ Download our ADS YouTube Checklist
🌟 Subscribe to The ADS Agency YouTube Channel
📭 Signup for ADS Emails
🎧 Check out our ADS Podcast on iTunes
__________________________________________
GET YOUR MARKETING PLAN TOGETHER:
Part 1: Getting Your Marketing Plan Together for 2019 (Business Goals)
Part 2: Your Marketing Plan for 2019 - Remember WHO you are, WHO you serve plus do a competitor refresh.
Part 3: Your Marketing Plan for 2019: Incorporate the 7P's of Marketing in your plan
Part 4: Your Marketing Plan for 2019: How MUCH to spend, WHERE to spend it and HOW to track it.
__________________________________________
VIDEOS TO CHECK OUT:
- How to Find the Target Audience for My Small Business
- How to Create a POWERFUL Business Name
- How REAL Businesses Can Get 200+ YouTube Subscribers (in 5 Months)
ADS VIDEO PLAYLISTS TO CHECK OUT:
- Marketing 101
- ADS Chats
- Career Tips
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency: Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
- Instagram: @theADSagency
- Facebook: @theADSagency
- Twitter: @theADSagency
- LinkedIn: The ADS Agency
You're not alone. Many small business owners are in the same boat you're in: looking at a fresh new year WITHOUT a marketing plan in place. Not to worry, we've got your back! Here's some of the most basic things you need to have in place, plus some mistakes many entrepreneurs make to avoid. Check it out! Plus, as promised, here are the links to the deeper series on this that will get your marketing in shape in no time! You're welcome. :) Hit us up with any questions you might have and cheers to an excellent 2019 for you!
📗 GET YOUR OWN "AUTHENTIC MARKETING MAGIC" EBOOK:
https://theadsagency.lpages.co/ads-authentic-marketing-magic-ebook/
▶ SUBSCRIBE TO OUR CHANNEL
https://tinyurl.com/adsyoutubesubscribe
✉ SIGNUP FOR ADS EMAILS
https://tinyurl.com/ADSemailsubscribe
GET YOUR MARKETING PLAN TOGETHER FOR 2019:
✔ Part 1: Getting Your Marketing Plan Together for 2019 (Business Goals)
https://youtu.be/JF8iDNracu4
✔ Part 2: Your Marketing Plan for 2019
Remembering WHO you are, WHO you serve plus doing a competitor refresh.
https://youtu.be/Opyr_wAB50w
✔ Part 3: Your Marketing Plan for 2019
Incorporating the 7P's of Marketing in your plan
https://youtu.be/nzaBFndf2BQ
✔ Part 4: Your Marketing Plan for 2019
How MUCH to spend, WHERE to spend it and HOW to track it.
https://youtu.be/vteLr9BcD3o
VIDEOS TO CHECK OUT:
✔ How to Find the Target Audience for My Small Business
https://youtu.be/ied32QVFy4U
✔ How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg
✔ How REAL Businesses Can Get 200+ YouTube Subscribers (in 5 Months)
https://youtu.be/xUg-gBhpVck
☑️ Download our ADS YouTube Checklist
https://theadsagency.lpages.co/ads-youtube-checklist/
ADS PLAYLISTS TO CHECK OUT:
Marketing 101
https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u
ADS Chats
https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O
Career Tips
https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM
CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
MUSIC CREDIT
"Cheery Monday" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
Elizabeth Gilbert spoke in Charleston recently at the #C4WNEW Conference (Center for Women) and ROCKED the house! She was side-splitting hilarious, delightfully practical and quite profound all at once. So enjoyed this and we hope you enjoy these tips too! Last week we promised you we would bring you these Top 10 Tips for Writers from the Author of Eat, Pray, Love - Elizabeth Gilbert. Here they are!! Our favorite?? Number 7! The lovely thing is that many of these tips also apply to creatives in general (as well as entrepreneurs). Hope you enjoy these! Which one is YOUR favorite tip?
OUR 2018 ADS CHRISTMAS WISH LIST:
https://theadsagency.co/2018/11/26/top-10-shopsmall-gifts-of-2018-the-ads-christmas-wish-list/
RECEIVE YOUR "AUTHENTIC MARKETING MAGIC" EBOOK
https://theadsagency.lpages.co/ads-authentic-marketing-magic-ebook/
SUBSCRIBE TO OUR CHANNEL
https://tinyurl.com/adsyoutubesubscribe
SIGNUP FOR ADS EMAILS
https://tinyurl.com/ADSemailsubscribe
GET YOUR MARKETING PLAN TOGETHER FOR 2019:
Part 1: Getting Your Marketing Plan Together for 2019 (Business Goals)
https://youtu.be/JF8iDNracu4
Part 2: Your Marketing Plan for 2019
Remembering WHO you are, WHO you serve plus doing a competitor refresh.
https://youtu.be/Opyr_wAB50w
Part 3: Your Marketing Plan for 2019
Incorporating the 7P's of Marketing in your plan
https://youtu.be/nzaBFndf2BQ
Part 4: Your Marketing Plan for 2019
How MUCH to spend, WHERE to spend it and HOW to track it.
https://youtu.be/vteLr9BcD3o
VIDEOS TO CHECK OUT:
How to Find the Target Audience for My Small Business
https://youtu.be/ied32QVFy4U
How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg
How REAL Businesses Can Get 200+ YouTube Subscribers (in 5 Months)
https://youtu.be/xUg-gBhpVck
Download our ADS YouTube Checklist
https://theadsagency.lpages.co/ads-youtube-checklist/
ADS PLAYLISTS TO CHECK OUT:
Marketing 101
https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u
ADS Chats
https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O
Career Tips
https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM
CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
MUSIC CREDIT
"Cheery Monday" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
Wanna know what to get your favorite people this year but out of ideas (as per the usual?!)? We've got you covered. Check out our top 10 favorites here - FULL of our #ShopSmall loves - that will not disappoint! Check back here for updates to the list all the way up through Christmas Day 2018. Cheers! PS - what's your fav thing on this list? What should we add to the list? If your favorite item didn't make it on this video, let us know. We just might add it in before Christmas!
*Note: There are some non-#ShopSmall gifts mixed in here. All good - we're just sharing our favorite loves. Just look for the #ShopSmall hashtag in the descriptions below to know which ones are #ShopSmall gifts. See the full list at https://theadsagency.co/2018/11/26/top-10-shopsmall-gifts-of-2018-the-ads-christmas-wish-list/
GIFT NO. 1 [Skip to 1:19 ]: The Speakeasy Host Gift by A Gentleman's Trove. Includes everything to make the perfect gentleman's cocktail. (We love the stirrer and bowtie which also come included!). ATL-based. @gentlemanstrove | #ShopSmall: $49.95
http://gentlemanstrove.com/speakeasy-host/
GIFT NO. 2 [Skip to 4:08]: Zip My Dress - pink ribbon. Perfect for shopping, travel and business trips! Certified women-owned business located in Seattle. Featured on Zulily. @zipmydress | #ShopSmall: $18.95
https://preview.tinyurl.com/yb7lyy7b
GIFT NO. 3 [Skip to 5:17]: An affordable stocking stuffer! Kate Spade New York Scallop Gold-Tone and White Mother-of-Pearl Hinge Bangle Activity Tracker. Retail Value: $126.32. eBay: $39.99
[Google-around for the best price for you!]
https://preview.tinyurl.com/y8px9qg7
GIFT NO. 4 [Skip to 6:31]: Charleigh Rocks Melanie Earrings - handmade in Thailand. Intricately designed with beautiful beads and leather backing. Perfect holiday cocktail set! (PS - this is my sister's business!! Super love her stuff. Also, check out her clutches!). @charleighrocks | #ShopSmall: Was $34.99, Now $19.99
https://www.charleighrocks.com/product-page/patrice-1
GIFT NO. 5 [Skip to 7:21]: Original, hand-painted alcohol ink tile set in an Alderwood Box with a black stain. Comes with 32 inspirational quotes. Use as a jewelry box! Good friend of mine - ADORE her! Woman-Owned. @thirdactoriginals | ATL-based. | #ShopSmall: Now $55.00
https://preview.tinyurl.com/y8so6zpe
GIFT NO. 6 [Skip to 8:56]: West Emory designs real products for real customers. We ADORE their navy blue feather topped pen! Glass cube base with gold pivot top. Perfect for the art of letter-writing. @westemory. Minneapolis-based. Target: $12.99
https://preview.tinyurl.com/ybn9pon8
GIFT NO. 7 [Skip to 10:05]: This is our book list - which includes some #ShopSmall authors as well (denoted below). Will add in links to the non-#ShopSmall books soon.
Tell to Win by Peter Guber: Connect, Persuade and Triumph with the Hidden Power of Story. Amazon: $16.10
Hunch by Bernadette Jiwa: Turn Your Everyday Insights into the Next Big Thing. Available through The Itinerate Literate, Charleston. #ShopSmall: $23.00
http://www.itinerantliteratebooks.com/
Maeve in America: Essays by a Girl from Somewhere Else. Available through The Itinerate Literate, Charleston. #ShopSmall: $16.00
http://www.itinerantliteratebooks.com/
Behind the Facade by Alicia Butler Pierre. A must-read for any business that seeks to expand for the first time, full of operation savoire-faire to make sure your business has every chance to thrive. Atlanta-based, a good friend of mine! #ShopSmall: Hardcover: $45.00. Digital: $11.00
https://behindthefacadebook.com/
Strategically Suited by Lee Heyward. Your secret edge to grow sales and get new clients. Level-up your look to level-up your business! Paperback: $12.95. Kindle: $7.99. Met her in Charleston!! #ShopSmall
https://www.leeheyward.com/
The More You Hustle, The Luckier You Get by James Oliver, Jr. Take it from a guy who's been on The Today Show not one, not two, but THREE times! Every parent can be a parentpreneur. #ShopSmall: $19.99
https://www.themoreyouhustle.com
Rise & Grind by Daymond John. HSN: $10.45.
The Healing Self by Deepak Chopra M.D. - $12.99
The Memo by John Hope Bryant - Five Rules for Your Economic Liberation. A must-read for anyone seeking to gain true financial freedom! #ShopSmall $11.99
Brown Girl, Brown Girl, What Do You See? - by Kisha Mitchell. Written for all little girls, but especially our little girlrs of color. Watch your little girl beam with confidence, pride and joy reading this! @bethelightinc. Hardcover: $16.99
https://www.bethelightinc.com/books
GIFT NO. 8 [Skip to 16:00]: Bella Vino handblown crystal champagne flutes. $18.99
https://amzn.to/2Pfrj75
GIFT NO. 9 [Skip to 17:18]: Carole Long Pendant Necklace in Brown Mother of Pearl by Kendra Scott. Earrings: Alex Drop in Brown Pearl.
GIFT NO. 10 [Skip to 19:49]: Charleigh Rocks hand-sewn sequin clutch (charleighrocks.com) $30, Ghana clutch by Dupsies.com $25. #ShopSmall
What's most sacred to you in your life? Your time? Your family? Your relationships? Your sanity? Holidays are a good reminder of that. But let's face it: (A) Work doesn't stop just because the holidays roll around (especially for us entrepreneurs) and (B) although the holidays are supposed to be fun and merry, it can also present some tough situations for a lot of people and families in general. These tips are great for workaholics who often let work creep into their family time at the holidays, for people who have to deal with awkward and uncomfortable family conversations (potentially around that holiday dinner table) and also for those of us who just have a hard time saying no in general (to clients / bosses if you're working, or even to family, etc.) when we really should.
Eat, Pray, Love Author Elizabeth Gilbert recently spoke at the Center for Women's #C4WNEW Conference (Women's Conference) in Charleston. We thought she was ABSOLUTELY amazing!! And since it's just before the holidays, we wanted to share these as some pre-holiday tips for you - just to help you get your mind right before tearing yourself away from work and seeing family (although they're great for you to know regardless of the time of year anyway!).
These tips are about protecting what's most important to you - what's most sacred. They're designed with women in mind (since this was a keynote at a women's conference), but they are quite applicable to men as well. Cheers and let me know your thoughts on these tips! We included the time-stamps below so you can jump to whatever tip interests you most. Of course, we love ALL of the tips! Absolutely excellent! What tips do you have to help get the most out of your holidays?
10 AMAZING Pre-Holiday Mindset Tips I got from listening to Elizabeth Gilbert - Author of Eat, Pray, Love:
-
2:35 - The most powerful words a woman can say: I. Don't. Care. Remember, it is not your job to say yes to everything. It IS your job to know what to say YES to so you can have the power to say no to the things that aren't that important to you.
-
3:51 - Know the Power of Boundaries....so you can protect the things you DO care about (like your time, your relationships, etc.).
-
4:39 - The Key to Making ANYthing Sacred (like yourself, family, etc.) - draw a circle around it. Things are sacred because we say so.
-
6:25 - You get to control who gets to walk around in your mind (fabulous Gandhi quote). Don't let negative talk from others enter your mental space.
-
7:28 - The story of the Kali Durga Goddess (of the Hindu faith) brings some good lessons on how to protect your boundaries.
-
10:26 - This is what mysticism (Elizabeth believes every religion has some form of a mystic) can teach us about tough situations: the most relaxed person in the room has ALL the power.
-
15:20 - In difficult situations, it's important to know how to download the magic. How to find your peace and connect to the infinite (whether that be God for you, the universe, etc.).
-
18:33 - The Story of Job (Biblical Reference from the Christian faith) reminds us that we have never commanded a sunrise. As much as we'd like to think that the Earth doesn't spin unless we crank it, it doesn't. Knowing a bigger power is above it all can actually provide great strength, power and peace in ANY situation.
-
23:03 - Don't use that rope to hang yourself. Instead, use it to draw a circle around yourself - to declare and keep yourself sacred. And know that everything is always gonna be alright. That's the peace you have when you can connect with the infinite.
-
23:04 - Knowing how to "download that magic" can give you the power to walk into ANY situation, any room in the world, with all the power you need.
DOWNLOAD THE MAGIC: RECEIVE YOUR "AUTHENTIC MARKETING MAGIC" EBOOK
https://theadsagency.lpages.co/ads-authentic-marketing-magic-ebook/
SUBSCRIBE TO OUR CHANNEL
https://tinyurl.com/adsyoutubesubscribe
SIGNUP FOR ADS EMAILS
https://tinyurl.com/ADSemailsubscribe
CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
MUSIC CREDIT:
"Nouvelle Noel" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
Title: Sleigh Bells Ringing
License: Attribution 3.0
Recorded by Mike Koenig
If you've not heard the story of bamboo, you really need to hear this one - ESPECIALLY if you're an entrepreneur trying to authentically win in business.
📗 RECEIVE YOUR FREE "AUTHENTIC MARKETING MAGIC" EBOOK
Free to our followers now through the end of the year (2018) only.
https://theadsagency.lpages.co/ads-authentic-marketing-magic-ebook/
📽 5 WAYS TO NOT SABOTAGE YOUR BUSINESS DREAMS: Watch this one to learn about Success Journals, Kanban Boards and 3 other best tips we love.
https://youtu.be/IDL-c_ka5Cc
📽 WHY WE SABOTAGE OUR OWN BUSINESS DREAMS:
https://youtu.be/1VkXl80HCtk
💡 SUBSCRIBE TO OUR CHANNEL
https://tinyurl.com/adsyoutubesubscribe
✉ SIGNUP FOR ADS EMAILS
https://tinyurl.com/ADSemailsubscribe
GET YOUR MARKETING PLAN TOGETHER FOR 2019:
📽Part 1: Getting Your Marketing Plan Together for 2019 (Business Goals)
https://youtu.be/JF8iDNracu4
📽 Part 2: Your Marketing Plan for 2019
Remembering WHO you are, WHO you serve plus doing a competitor refresh.
https://youtu.be/Opyr_wAB50w
📽 Part 3: Your Marketing Plan for 2019
Incorporating the 7P's of Marketing in your plan
https://youtu.be/nzaBFndf2BQ
📽 Part 4: Your Marketing Plan for 2019
How MUCH to spend, WHERE to spend it and HOW to track it.
https://youtu.be/vteLr9BcD3o
OTHER VIDEOS TO CHECK OUT:
How to Find the Target Audience for My Small Business
https://youtu.be/ied32QVFy4U
How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg
How REAL Businesses Can Get 200+ YouTube Subscribers (in 5 Months)
https://youtu.be/xUg-gBhpVck
✏️ Download our ADS YouTube Checklist
https://theadsagency.lpages.co/ads-youtube-checklist/
ADS PLAYLISTS TO CHECK OUT:
Marketing 101
https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u
ADS Chats
https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O
Career Tips
https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM
🎙CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
MUSIC CREDITS
"BossaBossa" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
SoundCloud: Epic Inspirational by AShamaluevMusic
*The links to recommended books above are affiliate links to Amazon. If you choose to purchase these books, we will receive a small commission - which does not effect your purchase price. Thank you for your support!
Last week we asked the question: WHY do we sabotage our own business dreams? Today we're coming back to you with a special weekend-edition response to that - giving you 5 of our best ways we've found to NOT sabotage our dreams. Below is the quote we were speaking of from Marianne Williamson that helps us so much in this regard. Also, we'll include the link to the original video below for your convenience. Cheers and let us know how you combat this in your own world!
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”
....keep shining. Be authentic.
5 TIPS COVERED IN THIS VIDEO:
-
Be sagacious about criticism
-
Keep a Success Journal (or Kudos Folder) - record your wins! Remind yourself of what you're good at.
-
Outsource & Learn (ways to deal with your own shortcomings / weaknesses). Acting like we know it all / enough will sabotage us, stagnate our growth.
-
Try a Kanban Board for combating the attractiveness and allure of perceived fires + eliminate excuses. Time-tracking and budget-checks are also a good thing to do (where we spend our time and money says a lot about our actual priorities in life). First Things First!
Recommended books*:
First Things First
https://amzn.to/2z4wbqB
The 4-Hour Work Week
https://amzn.to/2PLH4Hp
The ONE Thing
https://amzn.to/2FiIrZX
- Remember we were MADE to shine. Our playing small does not serve the world. Whenever you need to be reminded of this, re-read the quote above and internalize that for yourself. It is our light, not our darkness that most frightens us.
📽 WHY WE SABOTAGE OUR OWN BUSINESS DREAMS:
https://youtu.be/1VkXl80HCtk
📗 RECEIVE YOUR FREE "AUTHENTIC MARKETING MAGIC" EBOOK
Free to our followers now through the end of the year (2018) only.
https://theadsagency.lpages.co/ads-authentic-marketing-magic-ebook/
💡 SUBSCRIBE TO OUR CHANNEL
https://tinyurl.com/adsyoutubesubscribe
✉ SIGNUP FOR ADS EMAILS
https://tinyurl.com/ADSemailsubscribe
GET YOUR MARKETING PLAN TOGETHER FOR 2019:
📽Part 1: Getting Your Marketing Plan Together for 2019 (Business Goals)
https://youtu.be/JF8iDNracu4
📽 Part 2: Your Marketing Plan for 2019
Remembering WHO you are, WHO you serve plus doing a competitor refresh.
https://youtu.be/Opyr_wAB50w
📽 Part 3: Your Marketing Plan for 2019
Incorporating the 7P's of Marketing in your plan
https://youtu.be/nzaBFndf2BQ
📽 Part 4: Your Marketing Plan for 2019
How MUCH to spend, WHERE to spend it and HOW to track it.
https://youtu.be/vteLr9BcD3o
VIDEOS TO CHECK OUT:
How to Find the Target Audience for My Small Business
https://youtu.be/ied32QVFy4U
How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg
How REAL Businesses Can Get 200+ YouTube Subscribers (in 5 Months)
https://youtu.be/xUg-gBhpVck
✏️ Download our ADS YouTube Checklist
https://theadsagency.lpages.co/ads-youtube-checklist/
ADS PLAYLISTS TO CHECK OUT:
Marketing 101
https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u
ADS Chats
https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O
Career Tips
https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM
🎙CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
MUSIC CREDITS
"BossaBossa" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
SoundCloud: Epic Inspirational by AShamaluevMusic
*The links to recommended books above are affiliate links to Amazon. If you choose to purchase these books, we will receive a small commission - which does not effect your purchase price. Thank you for your support!
So today I brought you along with me for a bit of a fall run. Running by the river is a great way for me to clear my head, get some creative juices flowing, etc. And while running, a message came to me literally through a falling leaf. That message is about how we self-sabotage our own dreams. We ask and pray to the universe, God, etc. (insert whatever you believe here) for these magnanimous blessings of business, success, money, relationships - whatever it is. And we GET that opportunity. And then we let it go. We don't really work it, we don't really put in the effort. We literally put in minimal effort expecting maximum results and then seek to blame some outside forces for the failure later. Truthfully - it's not the universe's fault, God's fault, etc. - you were given what you asked for. You just failed to work it! This podcast is about WHY. Why do we do that? What are we actually afraid of?
I want to remind you of a quote from one of my most favorite people, Marianne Williamson, regarding this subject: “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”
....keep shining. Be authentic.
📗 RECEIVE YOUR FREE "AUTHENTIC MARKETING MAGIC" EBOOK
Free to our followers now through the end of the year (2018) only.
https://theadsagency.lpages.co/ads-authentic-marketing-magic-ebook/
💡 SUBSCRIBE TO OUR CHANNEL
https://tinyurl.com/adsyoutubesubscribe
✉ SIGNUP FOR ADS EMAILS
https://tinyurl.com/ADSemailsubscribe
GET YOUR MARKETING PLAN TOGETHER FOR 2019:
📽Part 1: Getting Your Marketing Plan Together for 2019 (Business Goals)
https://youtu.be/JF8iDNracu4
📽 Part 2: Your Marketing Plan for 2019
Remembering WHO you are, WHO you serve plus doing a competitor refresh.
https://youtu.be/Opyr_wAB50w
📽 Part 3: Your Marketing Plan for 2019
Incorporating the 7P's of Marketing in your plan
https://youtu.be/nzaBFndf2BQ
📽 Part 4: Your Marketing Plan for 2019
How MUCH to spend, WHERE to spend it and HOW to track it.
https://youtu.be/vteLr9BcD3o
VIDEOS TO CHECK OUT:
How to Find the Target Audience for My Small Business
https://youtu.be/ied32QVFy4U
How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg
How REAL Businesses Can Get 200+ YouTube Subscribers (in 5 Months)
https://youtu.be/xUg-gBhpVck
✏️ Download our ADS YouTube Checklist
https://theadsagency.lpages.co/ads-youtube-checklist/
ADS PLAYLISTS TO CHECK OUT:
Marketing 101
https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u
ADS Chats
https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O
Career Tips
https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM
🎙CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
MUSIC CREDIT
"Cheery Monday" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
Welcome! You made it here. And that means you’re likely an entrepreneur who’s trying to figure out how to DIY your marketing. That also means you’re dying to know how to get better results in your own marketing efforts. Here’s an interesting fact for you: if you set marketing goals, you are 4.3X more likely to be successful in business.* Yes, we mean you. But how do you really go about achieving them? It starts with learning how to create your own meaningful marketing plan.
Welcome to Authentic Marketing Magic. This is a place where entrepreneurs and personal branders can get simple, no-fuss help with creating authentically magical marketing plans that work in 2019. Let’s go.
RECEIVE YOUR "AUTHENTIC MARKETING MAGIC" EBOOK
https://theadsagency.lpages.co/ads-authentic-marketing-magic-ebook/
SUBSCRIBE TO OUR CHANNEL
https://tinyurl.com/adsyoutubesubscribe
SIGNUP FOR ADS EMAILS
https://tinyurl.com/ADSemailsubscribe
GET YOUR MARKETING PLAN TOGETHER FOR 2019:
Part 1: Getting Your Marketing Plan Together for 2019 (Business Goals)
https://youtu.be/JF8iDNracu4
Part 2: Your Marketing Plan for 2019
Remembering WHO you are, WHO you serve plus doing a competitor refresh.
https://youtu.be/Opyr_wAB50w
Part 3: Your Marketing Plan for 2019
Incorporating the 7P's of Marketing in your plan
https://youtu.be/nzaBFndf2BQ
Part 4: Your Marketing Plan for 2019
How MUCH to spend, WHERE to spend it and HOW to track it.
https://youtu.be/vteLr9BcD3o
OTHER VIDEOS TO CHECK OUT:
How to Get on the Today Show (and other National PR Tips for Your Business)
https://youtu.be/ueg7iW_vnn8
How to Find the Target Audience for My Small Business
https://youtu.be/ied32QVFy4U
How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg
How REAL Businesses Can Get 200+ YouTube Subscribers (in 5 Months)
https://youtu.be/xUg-gBhpVck
Download our ADS YouTube Checklist
https://theadsagency.lpages.co/ads-youtube-checklist/
ADS PLAYLISTS TO CHECK OUT:
Marketing 101
https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u
ADS Chats
https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O
Career Tips
https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM
CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
MUSIC CREDIT
"Cheery Monday" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
Last week we were covering one of our final episodes of getting your marketing plan together for 2019. With that, we promised a gift to help you with your own planning, which is now available at the link below. This week, we're chatting with Atlanta's James Oliver, Jr. about a dream topic for many entrepreneurs: how to get on the Today Show! (Plus many other national media outlets for your small business). James' business was featured on the Today Show three times, along with other major media outlets like Good Morning America and others. We thoroughly enjoyed this conversation! This was held via Facebook Live, so please excuse it having to make our video in portrait mode as opposed to landscape (horizontal), but the content is still excellent and we hope you get some helpful ideas for yourself out of it. Let us know what questions you have for James or myself. We'd be happy to answer. Cheers and thanks!
RECEIVE YOUR "AUTHENTIC MARKETING MAGIC" EBOOK
https://theadsagency.lpages.co/ads-authentic-marketing-magic-ebook/
LINK TO JAMES OLIVER, JR's ARTICLE ABOUT NATIONAL PRESS
https://optimal.marketing/blog/how-i-got-my-startup-on-today-show-npr/
SUBSCRIBE TO OUR CHANNEL
https://tinyurl.com/adsyoutubesubscribe
SIGNUP FOR ADS EMAILS
https://tinyurl.com/ADSemailsubscribe
GET YOUR MARKETING PLAN TOGETHER FOR 2019:
Part 1: Getting Your Marketing Plan Together for 2019 (Business Goals)
https://youtu.be/JF8iDNracu4
Part 2: Your Marketing Plan for 2019
Remembering WHO you are, WHO you serve plus doing a competitor refresh.
https://youtu.be/Opyr_wAB50w
Part 3: Your Marketing Plan for 2019
Incorporating the 7P's of Marketing in your plan
https://youtu.be/nzaBFndf2BQ
Part 4: Your Marketing Plan for 2019
How MUCH to spend, WHERE to spend it and HOW to track it.
https://youtu.be/vteLr9BcD3o
OTHER VIDEOS TO CHECK OUT:
How to Find the Target Audience for My Small Business
https://youtu.be/ied32QVFy4U
How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg
How REAL Businesses Can Get 200+ YouTube Subscribers (in 5 Months)
https://youtu.be/xUg-gBhpVck
Download our ADS YouTube Checklist
https://theadsagency.lpages.co/ads-youtube-checklist/
ADS PLAYLISTS TO CHECK OUT:
Marketing 101
https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u
ADS Chats
https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O
Career Tips
https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM
CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
MUSIC CREDIT
"Cheery Monday" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
IMAGE CREDIT:
Morehouse College: By Thomson200 [CC0], from Wikimedia Commons
Now is the time to start thinking about your marketing plan for 2019. Last week we talked about the elements of your marketing strategy (the 7P's of Marketing). This week, we're looking at budgets and tactics for your marketing plan: how MUCH to spend, WHERE to spend it and HOW to track it. Look out for our next episode coming out Tuesday, Oct. 23, 2018. This is our wrap-up video where we'll gift you with some wonderful tools to help make your own 2019 Marketing Planning so much easier! This is definitely a mini-series because there's a lot that goes into a marketing plan. Not just for the sake of HAVING one - but to actually create one that will work to help you reach your goals. Let's go.
VISIT OUR FACEBOOK GROUP:
https://www.facebook.com/groups/571572943177555/
OTHER VIDEOS TO CHECK OUT:
Part 1: Getting Your Marketing Plan Together for 2019
It all begins with your business goals!
https://youtu.be/JF8iDNracu4
Part 2: Your Marketing Plan for 2019
Remembering who you are (mission, vision, values, USP's, UVP's), reconsidering your competition (SWOT Analysis) and your target audience (the importance of surveys and research).
https://youtu.be/Opyr_wAB50w
Part 3: Your Marketing Plan for 2019: Incorporating the 7P's of Marketing
https://youtu.be/nzaBFndf2BQ
How to Find the Target Audience for My Small Business
https://youtu.be/ied32QVFy4U
How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg
The BEST Secrets of Networking: https://youtu.be/ruWSqCSBGrg
ELEVATE Your Launch Parties: https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s
ADS PLAYLISTS TO CHECK OUT:
Marketing 101: https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u
ADS Chats: https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O
Career Tips: https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM
CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
SUBSCRIBE! https://tinyurl.com/adsyoutubesubscribe
SIGNUP FOR ADS EMAILS!: https://tinyurl.com/ADSemailsubscribe
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
Music Credit: Cheery Monday Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
SOUND-EFFECT CREDIT:
Title: Crickets Chirping At Night
Uploaded: 01.10.15
License: Public Domain
Recorded by Lisa Redfern
Now is the time to start thinking about your marketing plan for 2019. Last week we talked about remembering who you are (mission, vision, values, USP's, UVP's), reconsidering your competition (SWOT Analysis) and your target audience (the importance of surveys and research). This week, we start digging into the elements of your marketing strategy and ultimately, next week, we'll start looking at budgeting and tactics in your marketing plan. Look out for that next episode coming out Tuesday, Oct. 16, 2018. This is definitely a mini-series because there's a lot that goes into a marketing plan. Not just for the sake of HAVING one - but to actually create one that will work to help you reach your goals. Let's go.
OTHER VIDEOS TO CHECK OUT:
Part 1: Getting Your Marketing Plan Together for 2019
It all begins with your business goals!
https://youtu.be/JF8iDNracu4
Part 2: Your Marketing Plan for 2019
Remembering who you are (mission, vision, values, USP's, UVP's), reconsidering your competition (SWOT Analysis) and your target audience (the importance of surveys and research).
https://youtu.be/Opyr_wAB50w
How to Find the Target Audience for My Small Business
https://youtu.be/ied32QVFy4U
How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg
The BEST Secrets of Networking: https://youtu.be/ruWSqCSBGrg
ELEVATE Your Launch Parties: https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s
ADS PLAYLISTS TO CHECK OUT:
Marketing 101: https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u
ADS Chats: https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O
Career Tips: https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM
CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
SUBSCRIBE! https://tinyurl.com/adsyoutubesubscribe
SIGNUP FOR ADS EMAILS!: https://tinyurl.com/ADSemailsubscribe
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
Music Credit: Cheery Monday Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
SOUND-EFFECT CREDIT:
Artist: All Free Sound Effects
Song: Tape Rewind
Download/Stream: /CvWQ29F9
Now is the time to start thinking about your marketing plan for 2019. Last week we talked about business goals - because, yes, your marketing plan begins with that. This week, we're talking about the next steps: remembering who you are (mission, vision, values, USP's, UVP's), reconsidering your competition (SWOT Analysis) and your target audience (the importance of surveys and research). Next week, we will go further towards marketing strategy and ultimately budgeting and tactics in your marketing plan. Look out for that next episode coming out Tuesday, Oct. 9, 2018. This is definitely a mini-series because there's a lot that goes into a marketing plan. Not just for the sake of HAVING one - but to actually create one that will work to help you reach your goals. Let's go.
VIDEOS TO CHECK OUT:
Part 1: Getting Your Marketing Plan Together for 2019
https://youtu.be/JF8iDNracu4
How to Find the Target Audience for My Small Business
https://youtu.be/ied32QVFy4U
How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg
The BEST Secrets of Networking: https://youtu.be/ruWSqCSBGrg
ELEVATE Your Launch Parties: https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s
ADS PLAYLISTS TO CHECK OUT:
Marketing 101: https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u
ADS Chats: https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O
Career Tips: https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM
CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
SUBSCRIBE! https://tinyurl.com/adsyoutubesubscribe
SIGNUP FOR ADS EMAILS!: https://tinyurl.com/ADSemailsubscribe
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
Music Credit: Cheery Monday Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
Now is the time to start thinking about your business goals for 2019. Yes, I said business goals, because your marketing plan begins with that. A surprising amount of small businesses haven't actually given much thought to their business goals. You know you want to make money. You know you need to keep the lights on, make payroll (if you're big enough for that already), keep your clients happy, etc. But what do we really want to accomplish? Are we on expansion mode? Market penetration mode? Are we on new product development this year? Are we just trying to figure out how to really reach our target audience for the first time? Start here. Everything starts with your business goals. Join us next week, Tuesday, October 2, for Part 2 of getting your marketing plan together for 2019. This is definitely a mini-series because there's a lot that goes into a marketing plan. Not just for the sake of HAVING one. But to actually create one that will work to help you reach your goals. Let's go.
OTHER VIDEOS TO CHECK OUT:
- How to Create a POWERFUL Business Name
- The BEST Secrets of Networking
- ELEVATE Your Launch Parties
ADS PLAYLISTS TO CHECK OUT:
- Marketing 101
- ADS Chats
- Career Tips
SUBSCRIPTIONS:
- CHECK OUT OUR ADS PODCAST ON ITUNES
- SUBSCRIBE TO ADS YOUTUBE
- SIGNUP FOR ADS EMAILS
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
Music Credit: Cheery Monday Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License https://creativecommons.org/licenses/by/3.0/
Remember the Four Agreements? One of our favorite lessons from that book is to remember this: nothing anyone ever does is actually because OF you. Because actions are caused by thoughts and beliefs, adn that is nothing you can control for someone else. You can influence it. But you have no ultimate control over it. What we CAN control is our responses to others. We can control our own attitudes, thoughts and actions. And that is where our power lies in any situation. You always have control of yourself. This week's YouTube and IGTV episodes are all about conflict resolution in business. If you're human and you interact with other humans, guess what? You're going to always be dealing with it. Every single year. Our tips for handling them are included here. What tips do you have??
OTHER VIDEOS TO CHECK OUT:
How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg
The BEST Secrets of Networking: https://youtu.be/ruWSqCSBGrg
ELEVATE Your Launch Parties: https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s
ADS PLAYLISTS TO CHECK OUT:
Marketing 101: https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u
ADS Chats: https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O
Career Tips: https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM
CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
SUBSCRIBE! https://tinyurl.com/adsyoutubesubscribe
SIGNUP FOR ADS EMAILS!: https://tinyurl.com/ADSemailsubscribe
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
MUSIC CREDIT: "Bittersweet" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
No more gmail addresses on your business cards! If you're a business owner who's still using a personal email address on your business card, website, etc, this is your month to uplevel (finally) to a business email address. If you've been putting that one off, worrying about getting it done for some reason or just never knew that that was an issue - leave your comments for us below about why or leave any questions you might have. We'd love to know your thoughts. And otherwise - don't let this month pass without getting your own proper, company email address. It's such a SMALL thing that really only matters when you DON'T have it. Don't let your email address be the reason you can't up level in your business.
SUBSCRIBE TO OUR CHANNEL
https://tinyurl.com/adsyoutubesubscribe
SIGNUP FOR ADS EMAILS
https://tinyurl.com/ADSemailsubscribe
OTHER VIDEOS TO CHECK OUT:
How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg
The BEST Secrets of Networking
https://youtu.be/ruWSqCSBGrg
ELEVATE Your Launch Parties
https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s
ADS PLAYLISTS TO CHECK OUT:
Marketing 101
https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u
ADS Chats
https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O
Career Tips
https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM
CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
MUSIC CREDIT
"Cheery Monday" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
Title: Buzzer
Uploaded: 07.13.10
License: Sampling Plus 1.0
Recorded by cognito
File Size: 295 KB
Downloads: 131860
Title: Service Bell Help
Uploaded: 5.09.18
License: Attribution 3.0
Recorded by Daniel Simion
File Size: 270 KB
Downloads: 34960
This weekend I was fortunate enough to attend my client's MaD Metamorphosis Summit right here in Atlanta. Additionally, today I witnessed Georgia Supreme Court's new Chief Justice - Harold Melton - get sworn in at the State Capitol. Very amazing. One of the most important takeaways from this weekend's event and today's swearing in ceremony was this concept of loving the you that you see in the mirror. Here are my reflections on why that's important in the business world especially.
SUBSCRIBE TO OUR CHANNEL
https://tinyurl.com/adsyoutubesubscribe
SIGNUP FOR ADS EMAILS
https://tinyurl.com/ADSemailsubscribe
OTHER VIDEOS TO CHECK OUT:
How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg
The BEST Secrets of Networking
https://youtu.be/ruWSqCSBGrg
ELEVATE Your Launch Parties
https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s
ADS PLAYLISTS TO CHECK OUT:
Marketing 101
https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u
ADS Chats
https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O
Career Tips
https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM
CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
MUSIC CREDIT
"Cheery Monday" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
SUPER SOUL SUNDAY CLIP:
The Revelation that changed Dr. Maya Angelou's Life | Super Soul Sunday | Oprah Winfrey Network | OWN
https://www.youtube.com/watch?v=gwuAntPHGVM&list=PLc4rRgg2QMCEY275ZU-xUZYlj19qhoFi-&index=8
"THE ANSWER MAN" MOVIE CLIP:
Initial release: July 24, 2009
Director: John Hindman
Box office: 47,865 USD
Screenplay: John Hindman
Producers: Kevin J. Messick, Jana Edelbaum
Source: Kazamon
Original link: https://www.youtube.com/watch?v=QI5RbrguMeA&index=9&list=PLc4rRgg2QMCEY275ZU-xUZYlj19qhoFi-
Ever struggled with the question "who's your ideal client?" Or "who's your target audience?" It can be hard to say - ESPECIALLY when you feel like your product or service can help so many people! I've heard people say "anyone breathing" is there audience. And most people feel like their services can help the entire world. The problem is - we can't pay to reach the entire world. Even Bill Gates might have a hard time with that. ;) So what's the solution? We focus in on our highest value products / services and the people who are MOST likely to benefit from them and have the ability + motivation to buy them. That's what this video is about.
In this video, we share with you 8 Solid Tips for Finding Your Own Target Audience:
- Research your competition
- Look at your current customer base
- Analyze your own products & services
- Consider your audience's demographics
- Consider their psychographics
- Questions to ask yourself (once you think you've honed in on your target(s))
- Check out other people's research
- Do your OWN research
SUBSCRIBE TO OUR YOUTUBE CHANNEL
GRAB OUR GUIDE ON GETTING YOUR FIRST 100 & 200 SUBSCRIBERS HERE ON YOUTUBE
OTHER VIDEOS TO CHECK OUT:
- How to Create a POWERFUL Business Name
- The BEST Secrets of Networking
- ELEVATE Your Launch Parties
ADS PLAYLISTS TO CHECK OUT:
- Marketing 101
- ADS Chats
- Career Tips
SUBSCRIPTIONS:
- CHECK OUT OUR ADS PODCAST ON ITUNES
- SUBSCRIBE TO ADS YOUTUBE
- SIGNUP FOR ADS EMAILS
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
Music Credit: Samba Isobel Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
As our "YouTube Friend" Roberto Blake says, learning YouTube is like learning how to play a musical instrument. For real businesses and solopreneurs who are already so stretched for time, it can be a real challenge to try to learn how to win at the game, to learn and practice the art, etc. Here's our story of how The ADS Agency - a real business just like yours - was able to get to 200 subscribers in pretty much 5 months. We listened to the likes of Sean Cannell, TIm Schmoyer, Sunny Lenarduzzi, Roberto Blake, Derral Eves, Pat Flynn and others to learn the best tips we could on how to learn this YouTube game. Now you can extract the best from all of them in this video where we explain 10 of our best tips for what's really worked for us - plus a few bonus ones we're going to try out to help us get to 250 and 300 (maybe even ultimately 1000 subscribers)! So stay in this journey with us. It's going to get even more interesting!
OUR QUICK YOUTUBE STORY: When we first started out, we weren't on YouTube to win any kind of YouTube game. We were USING YouTube just to create caption files for our Facebook Live videos we were doing once a month starting around May last year (2017). We read a hack where you could rip your live video from FB, transfer it to YouTube, manually insert your captions there and then take the SRT file, rename it and upload that back to your FB live video - all so that your FB live video could have captions and people might watch it longer than 7 seconds! That was really our only purpose for being here.
Granted, now I think you can do the same thing on Facebook, but we're so glad we were forced to use this YouTube platform. So at the time, we were only using Facebook live for about a month at a time. You can see where we pretty much only uploaded a video a month up until December last year. At that point we decided - we'd really prefer a custom URL for our account! And that started the rabbit hole journey of figuring out the world and craft of YouTube.
OUR 10 TIPS: These are the tips we elaborate on in our video
-
Verify your channel
-
Brand your channel
-
Be consistent
-
Invest in decent equipment
-
Pay attention to your background
-
Editing
-
Optimize your videos
-
Optimize your channel
-
Leverage your audience
-
Tips we haven't tried yet (but will to get to 300+ subscribers).
SUBSCRIBE TO OUR YOUTUBE CHANNEL https://tinyurl.com/adsyoutubesubscribe
SIGNUP FOR ADS EMAILS https://tinyurl.com/ADSemailsubscribe
Trying to figure out how to fix your brand? Is your brand suffering from lackluster performance and an embarrassing lack of engagement with your customers? The answer lies right here: infuse some M.A.G.I.C. in your brand!
OTHER VIDEOS TO CHECK OUT:
- How to Create a POWERFUL Business Name
- The BEST Secrets of Networking
- ELEVATE Your Launch Parties
ADS PLAYLISTS TO CHECK OUT:
- Marketing 101
- ADS Chats
- Career Tips
SUBSCRIPTIONS:
- CHECK OUT OUR ADS PODCAST ON ITUNES
- SUBSCRIBE TO ADS YOUTUBE
- SIGNUP FOR ADS EMAILS
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
Title: Magic Wand Noise
Uploaded: 05.30.09
License: Attribution 3.0
Recorded by Mike Koenig
Title: Service Bell Help
Uploaded: 5.09.18
License: Attribution 3.0
Recorded by Daniel Simion
IMAGE CREDIT: Michelangelo’s David: Editorial credit: lornet / Shutterstock.com
"Infinite Perspective" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
In case you didn't know, John Hope Bryant paid a much appreciated visit to the members of the Atlanta Black Chamber last week. Why? Oh...just to deliver The Memo. ;) Check out some of our favorite highlights here.
OTHER VIDEOS TO CHECK OUT:
- How to Create a POWERFUL Business Name
- The BEST Secrets of Networking
- ELEVATE Your Launch Parties
ADS PLAYLISTS TO CHECK OUT:
- Marketing 101
- ADS Chats
- Career Tips
SUBSCRIPTIONS:
- CHECK OUT OUR ADS PODCAST ON ITUNES
- SUBSCRIBE TO ADS YOUTUBE
- SIGNUP FOR ADS EMAILS
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
We live in a society that says you can do, be and have anything you want. While that's true - do we really want "it all" at once? And who defines "it all"? Listen as Jaaz Jones of MaD Miracles, LLC and Andrea D. Smith of The ADS Agency chat through what "it all" means. *Note: this was originally a Facebook Live chat, so please pardon the acknowledgement of people saying hello, etc.
VIDEOS TO CHECK OUT:
- How to Create a POWERFUL Business Name
- The BEST Secrets of Networking
- ELEVATE Your Launch Parties
ADS PLAYLISTS TO CHECK OUT:
- Marketing 101
- ADS Chats
- Career Tips
SUBSCRIPTIONS:
- CHECK OUT OUR ADS PODCAST ON ITUNES
- SUBSCRIBE TO ADS YOUTUBE
- SIGNUP FOR ADS EMAILS
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
Are you a Georgia business-owner and need to know how to update your business address? It's not necessarily as intuitive as you might think. Here's a quick and simple walk through to show you where to click, where to go and how to navigate to what you need. Boom! Easy. (Once you know). PS - SAVE THE DATE!!! Tues., July 24, 2018 - 8pm ET, come talk with us on our Facebook Live - an EXCLUSIVE and very special Facebook Live with THE one and only Jaaz Jones of Mad Miracles, LLC. Seriously a cross between Oprah and Tim Ferriss. DO. NOT. MISS. THIS
VIDEOS TO CHECK OUT:
- How to Create a POWERFUL Business Name
- The BEST Secrets of Networking
- ELEVATE Your Launch Parties
ADS PLAYLISTS TO CHECK OUT:
- Marketing 101
- ADS Chats
- Career Tips
SUBSCRIPTIONS:
- CHECK OUT OUR ADS PODCAST ON ITUNES
- SUBSCRIBE TO ADS YOUTUBE
- SIGNUP FOR ADS EMAILS
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
"BossaBossa" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
These tips are simple but critical! If you're an entrepreneur, solopreneur, personal brander, author, etc. or even a career professional, these are common mistakes that you're far too good for. Take a quick check and make sure this isn't you! Covered in this episode:
-
Broken links
-
Avatar size
-
Consistent bios
-
Business email
-
LinkedIn Pic looks like YOU!!!
-
Business Cards
-
Seconds it takes for your site to LOAD.
-
Follow-Up Meetings
VIDEOS TO CHECK OUT:
- How to Create a POWERFUL Business Name
- The BEST Secrets of Networking
- ELEVATE Your Launch Parties
ADS PLAYLISTS TO CHECK OUT:
- Marketing 101
- ADS Chats
- Career Tips
SUBSCRIPTIONS:
- CHECK OUT OUR ADS PODCAST ON ITUNES
- SUBSCRIBE TO ADS YOUTUBE
- SIGNUP FOR ADS EMAILS
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
Music Credit: Samba Isobel Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
Do you remember what your One Word for 2018 is? Now's a great time to go back and reflect on that. Not too late to incorporate it afresh or to a deeper extent in your world!!
Read our original One Word for 2018 New Year's Eve Blog.
Watch our original One Word for 2018 Video
VIDEOS TO CHECK OUT:
- How to Create a POWERFUL Business Name
- The BEST Secrets of Networking
- ELEVATE Your Launch Parties
ADS PLAYLISTS TO CHECK OUT:
- Marketing 101
- ADS Chats
- Career Tips
SUBSCRIPTIONS:
- CHECK OUT OUR ADS PODCAST ON ITUNES
- SUBSCRIBE TO ADS YOUTUBE
- SIGNUP FOR ADS EMAILS
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
Music Credit: "Rainbows" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
Wondering what IGTV is, why it is and how to use it? Here are all the basics to get you started – including how to upload a video from mobile and web (once that bug is fixed). Check out our video tutorial below plus these tips and things to know (be sure to watch the intro video for IGTV as well), then let us know what YOU think about IGTV. Will you be using it?
Launched last week in San Francisco with an event featuring some of their most popular creators, IGTV (Instagram Television) is the latest innovation by Facebook’s greatest acquisition – Instagram (IG). IG is now 8 yrs old and has a global community of over one billion monthly active users.
HERE ARE THE IGTV BASICS SO FAR: * **What is it?**
+ LONGER VIDEO: A new app to watch long-form video. That’s “long-form” by Instagram standards. So videos need to be between 15 seconds to 10 minutes (certain users, if you’re big enough, can do 1 hr long content right now). Previously, the max time limit on IG was 1 minute.
+ VERTICAL VIDEO: Instagram states that IGTV is “built for how you actually use your phone.” So everything now will need to be in portrait mode as opposed to landscape.
-
How does it work?
- STAND-ALONE APP: IGTV has a separate app that you can download, but it also an in-app feature as well. You can see that as a separate button on the top right of your screen on your phone or as a button on your profile page once you create your own IGTV channel.
- AUTOMATIC CONTENT: IGTV starts playing automatically as soon as you click on the app. It shows you content from people you already follow on IG and others you might like based on your interests (supposedly), assuming that you don’t want to search for what you want to see. So far, I haven’t seen any content by people I want to see it from – it seems to have pre-loaded content from the influencers and top creatives it featured in its launch party.
- DISCOVER CONTENT: You can search (which some users have found disappointing so far) or swipe up to discover more content IG thinks you’ll like. You can switch between:
- For You
- Following
- Popular
- Continue Watching (where you can continue watching videos you had to leave before)
-
Engagement Like most IG posts and stories, you can like, comment and send videos to friends in DM. You can also interact with friends, fans, etc. right there in the app. See someone’s videos right there, follow them from there, etc.
-
What should we know?
- Anyone can start their own channel (like YouTube). Just upload a video directly through the app or web. You can watch how to upload a video, add a title and description via our latest YouTube video on this.
- You can also put links in the description of videos to drive traffic outside of IG.
- Opportunities to monetize IGTV will be coming in the future are coming. (No ads on IGTV yet). Future ad revenue potential for IG: $5.48B in 2018 alone.
- To size videos for IGTV, go for 1080 x 1920 (just switch the values in Adobe Premiere Pro, Final Cut Pro or whatever you use to edit videos).
- Be sure to check out the launch party video here and let us know what you think!
- Why did Instagram do this? They say teens are watching 40% less TV and are instead watching more creators online. The number of creators has grown exponentially (its now reached 100s of millions of followers according to Kevin – co-Founder of IG). On the IG platform, people watched 60% more video in the past year. So Kevin feels how we watch and what we watch is changing quickly. IGTV is their answer to this.
IGTV Launch Messaging:
- “Mobile-first” – built with your phone in mind. They want people to love vertical video.
- Simple: do one thing and one thing really will (saying at IG). Intuitive to use.
- Quality: the BEST videos, not just all of them. Swipe around to check out creator’s channels (discovery).
Content Strategy for IGTV: What are people planning for their IGTV channels? Here are some of IG’s best content creator’s plans so far for IGTV.
@brycexavier – motivational tips, random thoughts, etc.
@lelepons – comedy skits, dance videos, etc. Over 25M (biggest influencer on IG). Perfected the 1min sketch. More time: more comedy to come. Starting her own cooking show. Friends competing to see what dish is the best, she decides at the end. Sneak peek of new episode she did. “What’s cooking with Lele Pons”
IGTV Timeline:
2010: square photos and filters
2013: launched video (5 yrs ago)
2016: launched stories (100s of Ms share stories)
2018: long form, vertical video from the creators you love. Mobile-first, simple, quality.
SUBSCRIPTIONS:
- CHECK OUT OUR ADS PODCAST ON ITUNES
- SUBSCRIBE TO ADS YOUTUBE
- SIGNUP FOR ADS EMAILS
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
You wouldn’t necessarily think there’s much you could learn about business from a guy who’s a forester. Growing up (and even now), my dad loved tromping around in the woods, tackling the nation’s largest forest fires, prescribing forest fires and probably so much more I have not a clue about. He’s now the pastor of a small, humble AME church in Union Springs, AL and teaches agriculture at one of the world’s greatest HBCU’s (Historically Black Colleges and Universities): Tuskegee University. So what can this global marketing gal learn from her Smokey-the-Bear-like dad about business? Plenty. Apparently, he’s always been smarter than the average bear. 😉
8 BUSINESS LESSONS LEARNED FROM DAD:
- Do not be quick to hire employees.
- Save your money.
- Do unto others as you would have them do unto you.
- Do the job right. Train others to do it right.
- Be dependable.
- Communication is everything.
- Remember who you are and whose you are.
- Believe in yourself.
Read the full details on our ADS Blog.
Also, check out What Moms Can Teach Us About Marketing.
OTHER VIDEOS TO CHECK OUT:
- How to Create a POWERFUL Business Name
- The BEST Secrets of Networking
- ELEVATE Your Launch Parties
ADS PLAYLISTS TO CHECK OUT:
- Marketing 101
- ADS Chats
- Career Tips
SUBSCRIPTIONS:
- CHECK OUT OUR ADS PODCAST ON ITUNES
- SUBSCRIBE TO ADS YOUTUBE
- SIGNUP FOR ADS EMAILS
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
Music Credit: Samba Isobel Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
In the wake of Kate Spade and Anthony Bourdain's suicides last week, it made me think about the value of life and the state of mental health in America. We do so much to treat our physical bodies and quite little attention to our mental states and health. Not doing so lead can lead to deep depression and ultimately things like suicides, mass shootings, homicides and more.
I'm no expert in mental health, but what I do know is that we need to do more to care for ourselves and others. And the biggest lessons from all of this? (1) Be kind to others because you truly never know what they're going through and (2) Know your purpose in life. That's a serious pathway towards the richest and most meaningful life possible.
OTHER VIDEOS TO CHECK OUT:
- How to Create a POWERFUL Business Name
- The BEST Secrets of Networking
- ELEVATE Your Launch Parties
ADS PLAYLISTS TO CHECK OUT:
- Marketing 101
- ADS Chats
- Career Tips
SUBSCRIPTIONS:
- CHECK OUT OUR ADS PODCAST ON ITUNES
- SUBSCRIBE TO ADS YOUTUBE
- SIGNUP FOR ADS EMAILS
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
Music Credit: Samba Isobel Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
Looking for something that helps make Twitter make sense? Do you not get Twitter? Just not your most fun platform (or your best ROI platform)? Anybody can use a social media management platform like HootSuite, Buffer or Sprout Social to manage and schedule social media posts, tweets, etc. But what if you manage several social media accounts? What if you want to do some real engagement with your Twitter followers without taking forever to scroll through that Twitter home page (i.e. like your Facebook timeline)? What if you want to quickly be able to scan what's happening in national / global news versus local news, the business arena, your top engagers, etc.? This is a tool you absolutely need to check out. TweetDeck is a tool that's free and easy to use - plus it works so seamlessly for your main Twitter account (and any others you happen to have to take care of). Here's a few tips to use it:
- First go to TweetDeck.Twitter.com to access your own free account. It helps if you've already logged into Twitter. It will walk you through how to set it up from there, which only takes a few minutes. Maybe 15 max.
- Go back to Twitter and set up your lists. Lists are interests of yours. Want to see what your competition is doing? Set up a private list that only you can see where you can monitor their tweets. Want to keep up on the latest in industry news? You can make a list for that. The point is, whatever it is that you want to track in Twitter (hashtags for a conference, etc.) - make a list for it in Twitter. Do this on a laptop.
- Just hover over your profile image (i.e. "avatar" as some people call it) on the top right corner of your Twitter homepage, scroll down to the "Lists" option underneath "Profile."
- From there, it will easily walk you through setting up new lists. Just click create a list, name the list, then select whomever you want to be a part of that list.
- Then select if you want it to be public or private. You can add on a description to the list if you like (more helpful if you want the list to be public and are interested in getting people to subscribe to that list). Boom - done.
- In TweetDeck, create a new "column" where you can monitor your list whenever you like. Just click "add column" on the far left, dark grey column-bar, find your list and follow the steps from there. Easy-peasy.
- Organize the lists as you like! Now, you can easily organize your lists by clicking the "toggle" looking button on the far right of any list column you have in TweetDeck. If you click that, you'll see a drop-down menu where you can click left / right arrows to move the column to the left or right in TweetDeck, you'll see options to edit your column or delete it, etc.
That's it! You can search for hashtags using TweetDeck and easily create a column to monitor any hashtag you like. Follow your competitors using TweetDeck. Follow your top customers / clients. Follow your top fans / engagers. It's a great tool for social listening as well as engaging with those who matter most to you. Try it out and see how you like it! Any questions? Just ask here.
OTHER VIDEOS TO CHECK OUT:
- How to Create a POWERFUL Business Name
- The BEST Secrets of Networking
- ELEVATE Your Launch Parties
ADS PLAYLISTS TO CHECK OUT:
- Marketing 101
- ADS Chats
- Career Tips
SUBSCRIPTIONS:
- CHECK OUT OUR ADS PODCAST ON ITUNES
- SUBSCRIBE TO ADS YOUTUBE
- SIGNUP FOR ADS EMAILS
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
Music Credit: Samba Isobel Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
How do you create a powerful business name? You start with (1) homework, (2) brainstorming with friends (preferably with a bottle of wine), (3) remembering what NOT to do and (4) following these 6 best tips on how to name your business. Some of these you might be surprised by! Check this out and share it with a friend before they name their business.
OTHER VIDEOS TO CHECK OUT:
- The BEST Secrets of Networking
- ELEVATE Your Launch Parties
ADS PLAYLISTS TO CHECK OUT:
- Marketing 101
- ADS Chats
- Career Tips
SUBSCRIPTIONS:
- CHECK OUT OUR ADS PODCAST ON ITUNES
- SUBSCRIBE TO ADS YOUTUBE
- SIGNUP FOR ADS EMAILS
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
MUSIC CREDIT: "Hard Boiled" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
Last year to the day, I chatted with my sister, Nicole Smith-Hall of Charleigh Rocks, all about what it's like to be a mompreneur and the things she struggled with balancing it all (especially from a marketing / branding perspective). This year, we're leaving the conversation up to you. What should we chat about? Tell us in the comments below - we'd LOVE to know. Also, should we do this YouTube live? Traditionally, we've only gone live on Facebook, but if you think it's worth it, we'll go live here too! Up to you. Cheers and thanks!
VIDEOS TO CHECK OUT:
The BEST Secrets of Networking: https://youtu.be/ruWSqCSBGrg
ELEVATE Your Launch Parties: https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s
ADS PLAYLISTS TO CHECK OUT:
Marketing 101: https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u
ADS Chats: https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O
Career Tips: https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM
CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
SUBSCRIBE! https://tinyurl.com/adsyoutubesubscribe
SIGNUP FOR ADS EMAILS!: https://tinyurl.com/ADSemailsubscribe
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
MUSIC CREDIT:
"Cheery Monday" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
LET’S TALK GDPR | SORTING OUT GDPR
Feeling overwhelmed by GDPR? We get it. Let’s talk it out.
If you have a business page on Facebook, you might’ve noticed several notifications all about GDPR on your page over the past few weeks. You probably checked it out and then became a bit confused about what it really is. Then you might’ve started digging around about it and started to see how much there is to it.
-
WHAT is it? GDPR = General Data Protection Regulation. Designed to increase protection of EU residents’ personal data. Also gives EU citizens more control over their data.
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WHAT is the definition of personal data? Name, email, phone number, ID number, location data, IP address, online identifier, company registration number, date of birth, cookie, tag, pixel, religious info, ethnic info, biometrics data, health data, financial data, kids info.
-
WHY is it? Its core premise is that privacy is a fundamental right. It’s an update to an existing regulation from the 90s. So it has to evolve as our technology evolves. I actually lived in the UK before and I can tell you one thing: the Scottish and British alike are quite skeptical, suspectful. They’re very careful about their information. Everyone uses chip cards now instead of the “old school” slider cards, but whenever they have to input pin information at a register, ATM, etc, they ALWAYS shield their hands. I actually lived there just before America started adopting the chip cards so living over there with a “slider card” - people thought we were such “in the dark ages!!” I think it’s part of European culture to be quite skeptical of what data is being used for. Truthfully, as you might imagine due to their history and how data was used against them in the past, the most careful and skeptical country of all in the EU is Germany. Therefore, they have the strictest rules. So prior to GDPR, every country kind of had their own DPA’s (Data Protection Authorities)
-
WHERE is it? It’s for the EU but it effects anyone who does business / could potentially collect any kind of personal data from EU citizens.
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WHO does it effect? Anyone who sells to, targets or could come across personal data from EU citizens. EU = 26 countries. Currently includes the UK. Once Brexit hits, we hear they will have their own version of GDPR.
-
WHAT does it effect? What does it change? This completely changes the way data is handled. Everything needs explicit consent now. We can now only process data we REALLY need! Now you need legal justification for why that PD is being processed. Will force us to focus on the critical data (not the nice-to-haves). Hard for us because we want it all “just in case” – for future segmenting, etc. We will also have to radically re-engineer our processes for data handling.
a. Email Marketing: Your email lists
b. Social Media:
c. Facebook custom audiences: need separate consent form from the individual for their email to be used for promoted social media posts.
d. Requests for data access: people can now request that you give them a full report on any data you have on them at any given time. When, how, to what they consented, plus the data you hold.
e. CRM Platforms (Customer Relationship Management) -
WHEN is it? Deadline of May 25.
-
WHY should I care?
a. THE NEGATIVE SIDES: The penalties are nothing to laugh at. Fines can go as high as €20M or 4% of global revenue (whichever is higher). So if you end up sending emails without appropriate consent, guess what happens? You’re going to get fined. Honda and Flybe got fined £83K for the emails they sent back in March 2017. Could cause you to lose customers. Could cause you to lose trust. Consider the cost of obtaining a customer in the first place.
b. THE POSITIVE SIDES: Opportunity for transparency and trust, deepen relationships. Competitive advantage. -
WHAT should I do?
a. Don’t be slick.
b. Analyze your data collection process: how do you currently obtain consent? “Positive opt-in with CLEAR affirmative action” (no pre-ticked boxes anymore). True opt-ins.
c. People also need the ability to withdraw consent for each distinct processing activity (no blanket consent) – e.g. email signup forms that pre-tick everything.
d. Can’t make people do it before they’re able to receive your service / product (unless it’s a newsletter).
e. No grandfathering: applies to ALL personal data you currently have, not just data obtained after May 25.
f. Provide clarity: Give as much detail as possible on what their data will be processed FOR and WHO will be processing it. Clearly communicate to your audience about this. What’s happening with their data – when, how? Tell them what you’re collecting, that you’re going to protect their data and do what you say you’re going to do.
g. Have a response plan & proactive plan: speed matters. Prepared comms ready to go.
When we're little, we never really realize how important, special, marvelous and INCREDIBLY wise our mothers actually are. Of course, it's not until we get much older that that begins to make sense to us. In this latest video, we're chatting all about the marketing lessons we can get from our moms. Check it out and share your favorite mom-marketing, business and life lessons here! We'd love to hear them. Cheers and Happy Mother's Day to all the moms out there! You are supremely adored.
6 LESSONS MOM CAN TEACH US ABOUT MARKETING:
- Be a Master Delegator
- Pick your battles
- Be the master of delight
- Create a sense of community
- Be selfless
- Be the Master Planner
OTHER VIDEOS TO CHECK OUT:
The BEST Secrets of Networking: https://youtu.be/ruWSqCSBGrg
ELEVATE Your Launch Parties: https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s
ADS PLAYLISTS TO CHECK OUT:
Marketing 101: https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u
ADS Chats: https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O
Career Tips: https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM
CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
SUBSCRIBE! https://tinyurl.com/adsyoutubesubscribe
SIGNUP FOR ADS EMAILS!: https://tinyurl.com/ADSemailsubscribe
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
MUSIC CREDIT:
"Cheery Monday" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
So you've hired your first marketing person ever. Congratulations! Now what?? What should you expect? How should you work together? Well there are a LOT of things to know there, but here are 3 simple things you can do right away to make sure you're getting the most out of your new relationship.
OTHER VIDEOS TO CHECK OUT:
- The BEST Secrets of Networking
- ELEVATE Your Launch Parties
ADS PLAYLISTS TO CHECK OUT:
- Marketing 101
- ADS Chats
- Career Tips
SUBSCRIPTIONS:
- CHECK OUT OUR ADS PODCAST ON ITUNES
- SUBSCRIBE TO ADS YOUTUBE
- SIGNUP FOR ADS EMAILS
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website
MUSIC CREDIT:
"Backbay Lounge" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
If you're a new business owner, you already know: you're the chief cook and bottle washer, main sales guy, marketing guru, CFO and everything else all in one. But exactly how DO we get people to buy something? What is that journey that we as consumers or even B2B (business-to-business) buyers go through in order to make a purchase? Well here are some basics to give you a framework to work with. In this episode, you'll learn the following fundamentals of customer journeys:
- AIDA
- The 5 A's
- Know, Like & Trust
ADS VIDEOS TO CHECK OUT:
The BEST Secrets of Networking: https://youtu.be/ruWSqCSBGrg
ELEVATE Your Launch Parties: https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s
ADS PLAYLISTS TO CHECK OUT:
Marketing 101: https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u
ADS Chats: https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O
Career Tips: https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM
CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2
SUBSCRIBE! https://tinyurl.com/adsyoutubesubscribe
SIGNUP FOR ADS EMAILS!: https://tinyurl.com/ADSemailsubscribe
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/
MUSIC CREDIT:
"BossaBossa" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
WHAT “IF” BY RUDYARD KIPLING CAN TEACH US ABOUT ANALYSIS PARALYSIS, PERFECTIONISM PARALYSIS AND THE “DONE IS BETTER THAN PERFECT” CONCEPT. Two of the biggest enemies of success: Analysis Paralysis and Perfectionism Paralysis. We have so much negative talk and artificial roadblocks in our heads that keeps us from starting or finishing something: a business, that website, our book, that song, that album, the company app. We end up endlessly tweaking - never finishing. How do we get around that? Perhaps the concept of "done is better than perfect" can help with that - but when is that appropriate and when is it not? Do we sacrifice excellence for productivity? Do we trade off the time it takes to master a craft for the sake of churning out projects? Come chat with us about it here and let us know what you think! We're tying our thoughts into the famous poem "If" by Rudyard Kipling and another concept around the French word "Bricolage" - plus we have two book recommendations for you from Jon Acuff. From this, we've extracted 3 tips for you:
- Set a firm deadline
- Be comfortable with flaws
- Remember every master was once a beginner
JON ACUFF BOOKS DISCUSSED: * “Finish”: https://amzn.to/2GMkmLy * “Start”: https://amzn.to/2JsRx4h
OTHER VIDEOS TO CHECK OUT:
- The BEST Secrets of Networking
- ELEVATE Your Launch Parties
ADS VIDEO PLAYLISTS TO CHECK OUT:
- Marketing 101
- ADS Chats
- Career Tips
CHECK OUT OUR ADS PODCAST ON iTUNES:
SUBSCRIBE TO ADS:
- Our ADS YouTube Channel (so you n ever miss a beat).
- ADS EMAILS
ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
- Website: (you’re on it!)
MUSIC CREDIT:
"Hard Boiled" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
Everyone says you should be "adding value" - but what does that mean? And how do you do it? The best way: add value by giving. And in our book - that means serving. Serve your audience without expectation! Part of this is just being a good person all around, but it also will reap GOLDEN rewards for you in the future. Here are some practical ways we think you can go about providing value in your circles, to your clients, etc.
ABOUT ADS
Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website: https://theadsagency.co/ Instagram: https://www.instagram.com/theADSagency Facebook: https://www.facebook.com/theADSagency Twitter: https://www.twitter.com/theADSagency LinkedIn: https://www.linkedin.com/company/the-ads-agency
MUSIC CREDIT
"Rainbows" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
Have you ever walked into a room and you didn't know a soul? No one who looks familiar, looks like you, acts like you, talks like you... what do you do?? How do you connect? You're there to create connections for business of course, but how do you even begin? Not to worry. ADS and Ray Abram are here to power-pack you with the BEST Secrets of Networking. This originally aired as a Facebook Live event, however, you still have the opportunity now here on YouTube to ask questions of our expert networkers. We'll be here to chat with you!
SHARE TO WIN: Share this video with the hashtag #ADSchat009 on Twitter, Facebook or LinkedIn by this Friday, March 20, 2018, to be eligible to win a copy of one of these two great books: The 4-Hour Work Week by Tim Ferris or Never Eat Alone by Keith Ferrazzi.
Recommended Books to Read:
- Never Eat Alone by Keith Ferrazzi - https://amzn.to/2GgR9ry
- The 4-Hour Work Week by Tim Ferris - https://amzn.to/2pLNs29
- Influence by Robert Cialdini - https://amzn.to/2pKP4sW
SUBSCRIBE TO OUR YOUTUBE CHANNEL: https://tinyurl.com/adsyoutubesubscribe
SIGNUP FOR ADS EMAILS: https://tinyurl.com/ADSemailsubscribe
Recommended App to Try: Full Contact - https://www.fullcontact.com/
ADS CHAT 009 PARTICIPANTS:
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-...
Ray Abram, ATL Networking Super Coach Website: https://www.rayabram.com Instagram: https://www.instagram.com/ray_abram/ Facebook: https://www.facebook.com/raysuccessco... Twitter: https://twitter.com/ray_abram LinkedIn: https://www.linkedin.com/in/rayabram/
