In this short podcast (9 minutes 10 seconds), Debra Templar and Nick Bowditch discuss the over-reliance on some social media tools, like a Facebook Page, by some small and medium-sized businesses, as well as the fact that not all businesses might even need a Facebook Page! LISTEN TO THE PODCAST – OR DOWNLOAD IT FOR LATER. [...]
There has been a lot of talk lately about online shopping and how it is affecting Australian retailers. The reality is that the online offer by Australian retailers is a sorry state of affairs. Online experiences with the Australian offer is nowhere near what we experience with department stores in the US or UK. There [...]
We have just released a new White Paper written by Nick Bowditch entitled, “55 Ways You Can Use QR Codes To Link Offline Marketing With Online Marketing”. This 21 page White Paper can be downloaded for FREE by clicking here. The document contains lots of great ideas and tips for getting the most out of these [...]
It’s easy to fall into one of two diametrically opposed camps at the moment. The “Oh me, oh my, we are all doomed, doomed I say” mob, or the slightly cocky and arrogant “Hard times? What hard times – stop making excuses, it’s all in your head” gang. The truth – just like the hole [...]
I smiled when one of my interstate visitors labelled my supermarket of choice a “designer supermarket”. In a way they’re right. The ‘designer supermarket’ is Leo’s Fine Food & Wine in Kew. I’ve loved it from the minute I first stepped foot in it many years ago. Now don’t look at me strangely. It is still possible [...]
“Email has had a good run as king of communications. But its reign is over. In its place, a new generation of services is starting to take hold – social media services like Twitter and Facebook and countless others vying for a piece of the new world.” It wasn’t a social media believer like me who [...]
Kicking and Screaming, the brainchild of Australian Retail Expert, Debra Templar and Online Marketing Expert, Nick Bowditch, has launched. In coming weeks, the first of our podcasts will be released followed closely by our unique TV episodes, all of which focus on dragging existing business kicking and screaming into 2011 and help them not only survive [...]