This is a fluff-free episode. Paxton shared a LinkedIn post that claims that customer centric marketing performs better than sales centric marketing. It's an us vs them mentality. Do we focus on what we get out of the deal or what they get out of the deal? Some may disagree. Listen up!

As promised, this episode is full of great suggestions on how to solicit reviews and what to do once you have them. Listen up!

Below the Fold: Recent Episodes

Below the Fold

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We go live every Thursday at 5:00PM MT on Facebook! Come engage with us!

We're back in two weeks for the premier of season 4!

This is a special episode. Brandon and Jacob are running the show all by themselves...so they invented a game called Digital Marketing Roulette.

Are you interested in moving up the corporate ladder in marketing, listen in to find out what Brad's advice is on how to get to the top.

We recently got a new co-host. His name is Derrick and he is a genius. We spend this entire episode getting to know him and why he is qualified to share his opinion on this show. As always, please connect with us!

Coding bootcamps have been around for a few years now. Bottega School of Technology isn't like all the other bootcamps out there, they have what most bootcamps don't have...they have Scott Schwab. Scott joins the show to talk about what it takes to run a successful coding bootcamp.

Known as being super savvy with social media, using platforms like YouTube, Twitter, and his personal blog, John Curtis has spent his term as Mayor connecting with his constituents at a level typically not seen by a politician. He shares some of his tips with us. Listen up!

Rick Galan, Director of Digital Marketing at Qualtics joins the show this week. If there is one take away from this episode, it's that if you want to get anywhere in life, you'll need some experience marketing gift cards...seriously.

97th Floor is a full service digital marketing agency. Everyone on the show at one point or another has worked there. Their COO, Wayne Sleight comes joins us this week to discuss how to grow an agency, improve employee morale, and the right way to use billboards.

Anthony Ambriz joins to show this week to talk through some YouTube best practices. Are you thinking about starting up YouTube channel? Do you already have one that isn't doing anything for you? Listen to this episode...there might be at least one good piece of advice for you.

AJ Wilcox joins to show to discuss his own startup, B2Linked. We talk about the success he has found and his plans to expand (or not expand) and why. Super good episode.

Dallin Rogers, of Fit Con Utah, joins the show to talk about the wild success they have been having as the #1 local fitness conference in Utah.

10 years ago David Malmborg and Paxton Gray worked together at CompUSA. David was a hot shot salesman and Paxton was famous for catching a couple of hard drive thieves. Believe it or not, it's only gone uphill from there. You'll want to listen to this episode.

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How important is social media, really? Is it important enough to make it your first priority when starting a business? How are other companies going about their social campaigns? These are just a few of the questions we talk through.

Jacob sits down with Tom Critchlow, now a freelance digital marketing consultant. Previously from Distilled, Google, and Bloom Media. We talk through Tom's creative process, whether or not to share your secret sauce, digital marketing predictions and much, much, more. Have a listen!

Wanna make some extra cash on the side, but don't want to take the conventional route? Listen up, because we share some doozies. Here's a slight teaser, we'll teach you how to make money by selling your "virgin hair." You can't say that isn't intriguing...right?

Jacob travels to Denver, where he interviews Jeff, Harrison, Nick, and Judd from Elevated Third, a digital marketing agency. This is The Below the Fold Half Show: Agency Highlight Edition.

With experience in the agency, freelance, and corporate worlds, we talk through the many pet peeves that come up in digital marketing. From clients trying to run the show to the never-ending use of QR codes, we cover a wide array of the things that annoy us. What are your pet peeves?

Key Performance Indicators (KPI) can make or break your relationship with either your client or employer. What are specific things you can do to prevent these relationships from going sour? The answer, or course, is setting good KPIs.

Each member of the crew shares their very own productivity hacks. Some are a little weird while others are just a reminder of how important the little things are. What productivity hacks would you add to the list?

With special guest AJ Wilcox, we discuss the benefits of paid social. Are you in a position to start spending money in digital? You'll have some decisions to make. Will you invest in Adwords, Facebook, LinkedIn? Listen to this episode to find out where your money will be best spent!

We talk through the ethics of black hat SEO and it's impact on digital marketing. Are there still black hat tactics that work? Are people still doing it? These are just a few of the questions that we run through.

John Doherty joins the conversation to talk about personal branding.

The four of us started in the same work environment as account managers, but our jobs and work environments have transformed. Today, we talk about different work environments and what we like/dislike about each.

Building an amazing culture doesn't happen over night. It starts with hiring the right people, and doing the right things to keep everybody motivated and enthusiastic to grow the company. Enjoy the show!

If you've faced a similar issue, then this episode will be perfect for you.

Einstein said, "If you can't explain it simply, you don't understand it well enough." As it is with your target audience.

However, there is hope for the human race (and digital marketers), just ask Paxton...who ends up being this weeks optimist.

Biases can either help, or hurt your campaigns. What other biases have you experienced?

Where does your thought leadership content belong? The team discusses how to expand your thought leadership without losing the strength of your authority.

Why content marketing is not a sustainable strategy…or, is it?

In this episode the crew sits down with Chris Dayley, who is the owner at Dayley Conversion, a CRO agency. They talk about big CRO misconceptions and discuss best practices when it comes to CRO.

In this episode the crew discusses the state of guest blogging. Is guest blogging for SEO really dead? Listen to the episode to see if you should be worried, and how you can "future-proof" your linking building efforts.

Whether you're a business that needs SEO work, or someone looking to start a career in SEO, this discussion is for you.

Should you trust your content creation to the "big idea” person with their grand concepts, who might not fully understand the target audience, or should you rely more on your “behind the scenes” people who see the data behind what has been successful?

Adblocking is exploding, who’s going to pick up the tab? Who are the winners and losers? Publishers? Consumers? Is it ethical? How [can everyone win]? Adblocking may force advertisers' and publishers' hands.

Should you (or your agency) share your secret sauce? Is it dangerous? Will you lose your competitive advantage? Or does it benefit the whole industry and actually bring you more business and success due to your increased authority [loaded question]?

In this episode, we brought a special guest (Brigham Dallas) to discuss both the strengths and weaknesses of PPC when compared against SEO. We also discuss how they can work together.

If you had to pick two digital marketing tactics, which would they be, and why? We each discuss which two tactics would get the most "bang for your buck".

We discuss the early adopter advantage, and the risks vs rewards of choosing one platform over another. Time management, what things you should look out for, and other things you should stay away from.

As the inaugural episode, BelowtheFold.io explores ethics in the digital marketing world. Do they exist, and if so, how are they defined?