Business Quarter - 15minute business insights: Recent Episodes

John Heuston

Business Quarter -weekly fifteen minute business insights from Bonus Point Academy

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Join us as we take a look at pricing, price and value, with some bonus point hints and tips for startups

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The structure of a marketing plan, with a working example case study. Need help with your marketing plan? info@bonuspointpointacademy.com

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Marketing and marketing decisions, segmentation, targeting and positioning

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Join us as we explore the customer for the startup and small business - how to define them, segment, target and position to them

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Join us as we explore the customer pain point and how to find out what it is

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Join us as we look at the fundamentals of marketing - the focus on the customer

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In episode 23 of your weekly 15 business insight podcast brought to you by Bonus Point Academy, we take a look a the real 'new normal' and give some mindfulness tips

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The top ten business programmes on TV

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In this episode, we take a look at work stress and what to do about it and how to manage it

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Join us as we take a look at the Marketing Plan, via core values, objectives, the market, what is being marketed and the fit of marketing

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Join us as we take a look at strategy - what works and what doesn't and some bonus point hints and tips on getting it right

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A look at innovation, with examples from Apple, Google, Illumina, Intuit and Scotland

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How to be a better business student

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Join us for your weekly fifteen minute business insight podcast as we take a look at business presenting

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An introduction to the new Bonus Academy course 'How to Market Your Startup Online'

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Join us as we take a look at remote work versus office work, working from home rather than commuting to work.

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A look at tech and innovation in Scotland, via startups and SMEs and how the Scottish Government supports it all

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It's time to kill the word 'intrapreneur' and recognise that entrepreneurship is a mindset, not a job title

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In Episode 11 of Business Quarter we look at Jeff Bezos and Amazon and learn ten things from the rise of both

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Episode 10 of the weekly 15 minute business podcast looks at sustainable development, in cities, fashion and football