PPC Den: Amazon PPC Advertising Mastery

Michael and Shane White are back — and this time, they’re taking on the wild world of AI video ads.

You’ve probably heard the hype, but here’s the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale.

They also dig into what most people get wrong about CVR tracking, why data still beats “gut feeling,” and how video might soon be your best-performing ad type (yes, even if you’re camera-shy).

So grab your headphones and your favorite coffee mug — it’s time to talk about launches, AI, and the future of Amazon PPC.

🦡 Highlights

0:00 – Intro
2:00 – Origin story: building agency from Ecom experience
2:25 – Boutique approach: agency + PPC manager in one
5:14 – AI video: 3D renders from simple files
6:14 – Micro-testing videos on Amazon with keywords
10:00 – Future: video generation without editors, low cost
12:00 – Brand launch strategy on Amazon, goal setting
14:48 – Four PPC launch phases: branded, product, competitor, video/display
17:07 – Conversion > ROAS on early stages
20:32 – Launch phases: branded terms, descriptive keywords, category/competitors
29:12 – Share of search, tracking conversions & traffic
32:48 – Search term optimization, trends, product profitability
34:00 – Risk of focusing too much on ROAS early
36:23 – Sacrifice for long-term success; PPC lessons like GPA vs ROAS
38:17 – Experimenting & giving campaigns buffer; lessons from short-term dips
40:08 – Nomenclature for campaigns, 30,000-foot view, organizing all campaigns & creative assets
42:16 – 30-day test period for campaigns; impressions first, then evaluate
45:23 – Next 6 months excitement: AI & automating analysis

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Shane White of Nobul Partners
What Top Amazon Sellers Won’t Tell You About AI Video Ads
Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
Creative Optimization and Partnerships with Roku for Amazon Video Campaigns
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Shane White

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

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In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportunities, and boosting sales. They talk about smart strategies, understanding competition, and making data work for profitable growth.

Gonza also shares his tips for leading a team, learning on the go, and “reviving” ad accounts after buying a brand. Whether you’re a brand owner or just curious about Amazon marketing, this episode is full of insights you don’t want to miss!

We’ll see you in The PPC Den!

🦡 Highlights

00:00 – Intro & welcome to Gonza Martinez
02:15 – Gonza’s first Amazon brand purchase story
06:00 – How to audit Amazon PPC campaigns
10:20 – Finding growth opportunities
14:00 – Competition analysis & smart strategies
18:30 – Tips to boost sales fast
22:00 – Leading a team & learning on the job
26:00 – Reviving ad accounts after buying a brand
30:15 – Key mistakes to avoid in Amazon PPC
34:00 – Advanced campaign tips & tricks
38:20 – Gonza’s personal insights & advice
42:00 – Closing thoughts & goodbye

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Gonza Martinez, e-commerce entrepreneur
Five Practical Fixes for Messy Amazon Accounts
When Higher Total ACOS Means More Profit
How to Save Your Campaigns with Bulk Files for Black Friday and Cyber Monday
Smart Strategies for Branded Spend in Amazon Ads
B2B Placements in Amazon PPC
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Gonza Martinez

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

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In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the pros and cons of AMC audiences, when auto campaigns can be effective, the hidden risks of product targeting, the impact of “previously viewed” placements, and how to approach Creator Connections.

If you’re looking to clean up your Amazon PPC strategy and stay profitable in 2025, this conversation gives you the clarity and tools you need.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 – Intro
02:15 – Clifford’s background & experience with Amazon accounts
06:00 – Common mistakes in messy Amazon accounts
09:30 – Fix 1: Cleaning up ad campaigns
13:20 – Fix 2: Optimizing product targeting
17:10 – Fix 3: Using automatic campaigns strategically
21:30 – Fix 4: Managing “Previously Viewed” placements
26:00 – Fix 5: Testing and leveraging Creator Connections
31:20 – Additional tips & tricks for account organization
36:40 – Clifford’s advice for long-term success
41:15 – Q&A / Audience questions

44:00 – Key takeaways
🦡 Resources & Links

* 🦡 GET AD BADGER ➡️
* Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
* Our guest today is Clifford Donovan. Lead Amazon Media Buyer at Pilothouse Digital.
* Why the ‘Perfect’ Amazon PPC Account Is a Myth?
* Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS
* The One Activity That Will Fix Your ACOS in 2025
* The Easiest Amazon PPC Fix You’re Probably Ignoring
* What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?
* 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
* Subscribe to our newsletter
* Transform your workflow with our comprehensive Amazon Advertising checklist
* Review all our show notes-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clifford Donovan

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Olena and Michael take on one of the hottest Amazon PPC topics — Total ACOS.

They break down why lower isn’t always better, how chasing the lowest number can actually hurt profitability, and why looking at organic growth, conversion rate, and sales velocity matters just as much as ad spend.

Together they unpack real examples where a higher Total ACOS led to bigger profits and share practical insights on how to think smarter about your strategy.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 – Intro
00:43 – Olena shares why most clients want to lower Total ACOS and why this can be misleading
01:50 – Discussion on real account data showing profit growing even as Total ACOS rises
04:30 – Olena explains Amazon’s algorithm, sales velocity, and conversion rate impact
06:11 – Why cutting spending isn’t always the healthiest strategy
09:58 – Michael unpacks the math of Total ACOS: ad spend, paid sales, organic sales
12:20 – Olena shares strategies with generic keywords, seasonality, and brand vs. non-brand terms
14:00 – What happens when ad spend is reduced too aggressively
16:40 – Michael highlights solutions: reporting, SEO, CTR/CVR optimization, price, and competitive tracking
19:30 – Olena on long-term thinking, patience, and manual checks for ad positions
20:50 – Final thoughts

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Olena Shmaiun, Amazon PPC Manager of Ad Badger
The One Activity That Will Fix Your ACOS in 2025
35 Negatives to 1 Positive: The Secret to Lower ACoS
How TACoS Relates to Your Ad Performance
Why Is Your ACOS So High?
How TACoS Relates to Your Ad Performance
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Olena Shmaiun

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Hey everyone, welcome back to the PPC Den Podcast! Today we’re talking about how to survive the craziest shopping days on Amazon. If you’ve ever freaked out over budgets and bids on Black Friday or Cyber Monday, this episode is for you. I’ll walk you through how to use bulk files to create a Save State for your campaigns. The idea is simple: download all your campaign settings, make the adjustments you need for peak shopping days, and then restore everything back in one click once the rush is over.

We’ll cover how to manage budgets, keyword bids, ad groups, and more, all offline in a spreadsheet so you don’t have to stress over every little tweak while everyone else is enjoying the holiday. This strategy keeps you calm, efficient, and profitable, and gives you more time to actually enjoy your family and friends.

Tune in, try it out, and make your Amazon PPC life a whole lot easier and more profitable this season.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 - Introduction
1:30 - Сhallenges with Black Friday and Cyber Monday
3:00 - The concept of “Save State” for campaigns
5:00 - What a bulk file is, its structure, and key functions
7:00 - Examples of editing budgets and bids in a bulk file
9:00 - How to download and reapply bulk files, working with offline edits
12:58 - Wrap-up

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Why and How to Use New Bulk Sheet Features in Amazon Ads
3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It
3 Bulk File Myths, Debunked
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Michael and Clément dive into the world of Amazon PPC and why 2025 is such an exciting time for advertisers. PPC used to be simple — one bid for everyone, everywhere. Now, with Top of Search, Product Page, and B2B placements, you can target audiences that convert like crazy.

Clément shares how they got early access to B2B in beta, and while it used to be a bit mysterious, it’s now available to everyone with clear data. The numbers are impressive: B2B customers convert almost twice as well, order more units per purchase, and cost less per sale.

They break down strategies for using B2B placements, either with dedicated campaigns or bid adjustments in your existing campaigns. Add Amazon Marketing Cloud audiences on top, and you can stack your targeting for even better results. The key takeaway? B2B is massively underutilized, and testing it could seriously boost your PPC performance.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 - Why 2025 is exciting with Top of Search Product Page and B2B placements
00:56 - Clément talks about early beta access and how B2B data is now clear for everyone
03:02 - B2B customers convert almost twice as much order more units and cost less per sale
05:35 - Strategy ideas make a separate B2B campaign or use bid adjustments in regular campaigns
07:26 - B2B pricing tips using discounts or bulk pricing to catch business customers’ attention
- 10:31 - Combine B2B with Amazon Marketing Cloud audiences for better targeting watch your bids
- 15:06 - Takeaway B2B placements work really well and are worth testing in your campaigns
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Clément Hynaux, Campaign Manager at Ad Badger
Smart Strategies for Branded Spend in Amazon Ads
Creative Optimization and Partnerships with Roku for Amazon Video Campaigns
The Amazon PPC Campaign Structure Checklist
4 Techniques Working for Amazon PPC in 2025
6 Principles to Follow For Amazon PPC Campaign Structure
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clément Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, we dive deep into branded campaigns on Amazon PPC with Mike Danford from Adverio. Many clients run 30–70% of their budget on branded spend, but SQPD works differently — it helps you calculate your real share and spot cannibalization.

We break things into buckets like branded search, product defense, and placements, use dashboards and incrementality scores, and even show tricks like looser targeting to land on competitor pages cheaper.

A quick screenshare later shows how to pull a search term report, clean it up, and optimize spend step by step.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 – Intro

02:16 – Amazon PPC: branded spend cycles

07:22 – Bucket analysis, BI dashboards, and incrementality scores

11:00 – Targeting strategies: competitor pages, broad/auto campaigns, and negatives

17:55 – Controlling branded spend and tapering strategies

24:15 – Measuring results with cannibalization and Search Query Performance

30:12 – Final tips and actionable advice for brands

🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Mike Danford. He shares his expertise and guides you through a stampede of solutions for Amazon, Walmart, and Target.
https://www.adverio.io/roi
How Can I Best Use Brand Tailored Promotions?
Winning on Amazon in 2025 Starts with Mind, Body & Brand
Tariff Turmoil: How Brands Are Adapting in 2025
Profit Reset on an Aggressive Amazon Brand: A Strategy Shift
What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mike Danford

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - What to expect in this episode
6:10 - 12 Free Amazon Ads Features
6:20 - Virtual Bundles
8:40 - Posts On Amazon
12:20 - Brand Story
15:00 - Brand Profiles
16:13 - Premium A+ Content
19:18 - Brand Referral Bonus
22:30 - Customer Engagement
25:57 - B2B Pricing
27:26 - Customer Reviews
31:25 - Managing Experiments
35:42 - Using Keywords in Q&A
37:12 - Pricing

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Mansour Norouzi, Partner and Director of Advertising at Incrementum Digital who knows the world of Amazon inside out.
Will GPT Change The World Of Amazon Marketing?
Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It
Ad Badger & Bobsled Marketing: Keep Your Amazon Team On The Cutting Edge
How To Get Revenue-Boosting Amazon Reviews
Getting High-Quality Product Reviews On Amazon With Andy Lam
Amazon Enhanced Brand Content Vs A+ Content
A Case For Segmenting Branded Keywords In Amazon PPC
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We’ll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns.

Sam will share his insights on how these videos evolve, what works and what doesn’t, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV.

If you’ve ever wondered how to make your product videos work harder across different platforms, this episode is for you.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro
00:41 – Why Sam loves Amazon marketing
04:02 – Creative vs technical roles
08:11 – Video types: Sponsored, DSP, Streaming
11:04 – When to use DSP & top-funnel video
16:56 – Retargeting & audience relevance
21:57 – Video evolution up the funnel: Sponsored → OLV → Streaming TV
23:28 – DSP examples: Women’s beauty & melatonin supplement campaigns
25:06 – KPIs for different video placements & attribution challenges
27:32 – Using Amazon Marketing Cloud & zooming out for insights
29:23 – Top-of-funnel video vs static images; why video wins
32:31 – Final tips: scale video intentionally, start small, step-by-step
34:21 – How to find Sam Lee

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Meet Sam Lee, VP at Trivium Group. Living life at the intersection of surfer and seller. All things Amazon. DSP aficionado. Turning video insights into actionable growth. Be you, they’ll adjust.
What Top Amazon Sellers Won’t Tell You About AI Video Ads
Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
Using Amazon DSP and AMC to Fully Understand the Customer Journey
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sam Lee

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools.

These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer.

Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing influencer marketing with Creator Connections.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - How did Adverio impact Ad Badger?

2:55 - What tools does Seller Central offer?

4:12 - How can Search Query Performance enhance Amazon advertising?

11:09 - What is SKU Economics in Amazon's context?

15:43 - What is the Product Opportunity Explorer?

19:49 - How can Market Basket Analysis improve sales?

23:46 - How to manage brand reputation on Amazon?

29:04 - How do brand tailored promotions and coupons work?

33:36 - What are the best practices for Amazon posts?

36:39 - How does Creator Connections facilitate influencer marketing?

🦡 Resources & Links

🦡 GET AD BADGER ➡️
How Does Tracking Keywords Help PPC?
Can Agencies Serve As Teachers In Amazon Selling?
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
How Can I Become An Advanced Amazon Marketer?
How Can I Reach My Full Potential In The Amazon PPC Space?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Danford

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Welcome to the PPC Den Podcast, Badger Nation!

In this episode, your host and CEO Michael Badger breaks down the ultimate checklist for Amazon PPC campaign structure—just the way I laid it out on air.

Michael takes you through everything from clear campaign naming and smart ad group organization to tackling duplicated search terms and optimizing your ad spend.

It's a no-nonsense, real-world discussion with actionable tips, so if your campaigns need a little more order (or a lot more profit), this episode is your must-hear guide.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 – Why campaign structure matters
01:03 – What this checklist is and how to use it
02:00 – Naming conventions for campaigns and ad groups
03:30 – Are you advertising what you should?
05:35 – When to group or separate products in campaigns
07:22 – Search term relevance & how to catch irrelevant traffic
08:50 – Duplicated search terms: when they’re fine, and when they’re not
09:45 – Expanding top-performing terms to Sponsored Brands & Display
10:30 – Segmenting auto campaigns: close match, loose match & more
11:45 – Structuring campaigns by goals: ranking vs. profitability
13:00 – Avoiding over-segmentation and managing low-data keywords
14:45 – Final checklist tips + preserving high-performing campaigns
🦡 Resources & Links
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
🦡 ⁠GET AD BADGER⁠ ➡️
6 Principles to Follow For Amazon PPC Campaign Structure
How Do I Transform My Amazon PPC Campaigns With A Strategic Restructure
Case Study: How Do I Fix A Bad Amazon Campaign Structure?
How Do I Structure Amazon Campaign Names?
How Do I Optimize My Amazon Campaign Structure?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Today, we’re doing something a bit wild — we’re limiting our ad budget on purpose. Sounds crazy? Maybe.

But we want to see what happens when Amazon ads run out of steam halfway through the day. Will organic sales rise? Will ranking improve? Let’s find out together.

In this episode, we’re walking through four powerful techniques to test this strategy. We’ll pick a rankable product, set up a focused keyword campaign, play with aggressive bids, and limit the budget just enough to spark change.

Sean Stone joins us in this episode to break it all down and share what really works.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 – Intro: Meet Sean Stone
3:00 – Technique 1: Choosing a rankable product
7:00 – Technique 2: Setting up a one-keyword campaign
11:30 – Technique 3: Using aggressive bids and top placements
16:20 – Technique 4: Limiting daily budget to trigger organic lift
21:00 – How to track results and measure success
25:20 – When this strategy doesn’t work
- 30:00 – Real-life examples and insights from Sean
- 39:00 – Outro and what’s next
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Meet our friend Sean Stone founder of Stone’s Goods as he spills the secrets behind scaling brands on Amazon with his PAIR strategy
https://www.linkedin.com/in/sean-stone/
One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon
How One Keyword Can Apply to Multiple Products
6 Principles to Follow For Amazon PPC Campaign Structure
How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS
How to Find Products That Sell Organically
Finding Your Zone of Possibility for Amazon PPC Rankings
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

What’s going on, Badger Nation?

This week inside the PPC Den, Michael takes us on a summertime journey through the six core principles of building a winning Amazon PPC campaign structure. Whether you're sitting under live oaks in Austin or deep in your ad account, this episode will give you the clarity and mindset shift you need.

Campaign structure is one of the most misunderstood yet powerful parts of PPC strategy. In this episode, we’re not going tactical yet — we’re laying the foundation with six timeless principles that can guide your campaign structure decisions in any situation:

🦡 Find the right level of segmentation so your campaigns are neither overcrowded nor overly fragmented

🦡 Treat your campaign structure as a process that should evolve based on performance

🦡 Make sure your ads appear only in places where your product is truly relevant

🦡 Group campaigns by shared goals to keep your strategy clear and organized

🦡 Work within Amazon’s structural limitations to stay in control of your targeting and budget

🦡 Improve your campaign structure gradually to preserve data and learn as you go

This is part one of a multi-episode series. So if you're ready to finally understand campaign structure and stop guessing, start here.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 — Intro
02:40 — Principle 1: Goldilocks Principle — finding the right level of segmentation
04:30 — Why over-segmentation hurts optimization
05:10 — Principle 2: Race Car Principle — continuous campaign structure improvement
07:20 — Principle 3: Relevance Principle — keeping your ads relevant
08:50 — Principle 4: Grouping by Theme — organizing campaigns by goals
10:20 — Principle 5: Structural Limits — working within Amazon’s platform constraints
11:45 — Principle 6: Rome Principle — gradual campaign structure updates
13:50 — Outro🦡 Resources & Links🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
A Case for Segmenting Branded Keywords in Amazon PPC
The 6 Layers of Campaign Structure Complexity
How Do I Find New Areas To Scale My Campaign?
How Can An Amazon Campaign Audit Help My Business?
The Complete Amazon Advertising Evergreen Campaign Strategy Guide
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Mina Elias from Trivium Group drops some serious knowledge bombs on how crushing it on Amazon isn’t just about ads and listings — it’s about mindset, mental toughness, and yes, even jiu-jitsu 🥋 (because why not train like a fighter to survive the Amazon jungle?).

We dive deep into why your body is your ultimate business asset, why building the best brand beats just slapping products on a shelf, and how to run your Amazon store like a well-oiled machine that never quits. Mina spills the tea on mastering product-market fit and owning your keyword game .

Tune in, get inspired, and maybe even get off the couch for a round of jiu-jitsu!!

We’ll see you in The PPC Den!

🦡 Highlights

00:00 – Welcome back Mina Elias
03:15 – Jiu-jitsu, mindset
05:35 – Your body = your business machine (Lamborghini or rusty clunker?)
06:25 – The Amazon battlefield in 2025: no more “easy wins”
07:00 – Why your 2015 strategy won’t work today (bye-bye, gold rush)
08:00 – Are you building the best brand — or just selling stuff?
11:00 – Real product examples: what buyers actually want
12:06 – Is your product page truly the best one on the internet?
13:25 – Why great brands win without even trying
14:45 – Conversion rate: the “cheat code” for Amazon growth
16:00 – Amazon vs. Facebook Ads: who wins the simplicity game?
17:15 – “Moneyballing” Amazon success with checklists & nerdy details
19:45 – What if your product page is great? What’s next?
21:10 – PPC strategy explained like a human, not a robot
26:36 – Success = systems
28:50 – Using Brand Analytics to measure conversion
- 29:30 – Why “passive Amazon income” is a sweet, sweet lie
- 31:45 – Selling a product vs. building a business (big difference)
- 32:15 – Final thoughts + where to find Mina online
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️
- Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
- Meet Mina Elias – founder & CEO of Trivium Group, professional supplement nerd, jiu-jitsu enthusiast, and the guy who turns “just a product” into “wait, I’ve seen that everywhere!”
- Tariff Turmoil: How Brands Are Adapting in 2025
- Seller Stories: Growing 10 Brands at Once and Managing by KPI’s
- Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Prime Day 2025 is here (8–11 July), and we’ve got something special for you.

Every year, like clockwork, we at Ad Badger dig deep into the data, dust off our best strategies, and sharpen our PPC claws for what’s basically the Super Bowl of Amazon selling. This year? We’ve packed everything we’ve learned since 2018 into one mega-episode—stories, missteps, wins, surprises, and a few controversial takes.

We talk about what actually happens to conversion rates, why ACoS drops while spend goes up, and how Prime Day isn’t just about the 48 hours—it’s about the before and after. You’ll hear about the exact moment one seller realized their campaigns were cannibalizing their own keywords. And why another seller got better results by doing... absolutely nothing.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 – Conversion rates jump on Prime Day (2018 data)
1:53 – Prime Day duration increased from 36 to 48 hours over the years
5:03 – Clicks surge by about 70% on Prime Day
6:11 – Sales increase by 130% on Prime Day
7:54 – Average daily ad spend rises by 78% on Prime Day
8:40 – ACoS (Advertising Cost of Sale) drops from 31% to 25% on Prime Day
12:57 – Recommended to increase budgets 2–3x on Prime Day, tapering up 1.5–2.5x in days leading up
14:04 – Increase bids by 10% across the board; 50–100% on top-converting products
17:39 – Huge conversion rate increase (~35%) during Prime Day, worth aggressive budget scaling
27:43 – Strategy to aggressively target customers pre-, during, and post-Prime Day for max impact

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
A Data-Oriented Approach to Amazon Prime Day Advertising
The No-Hype, All Data Approach to Prime Day PPC
Prime Day Preparation: Capitalizing on the Most Important Days of the Year
Your Guide to Amazon Prime Day 2021
How Do I Make the Most of Prime Day 2023 as an Amazon PPC-er?
When Is Prime Day 2025? Everything You Need to Know
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, we chat with Emma Schermer Tamir of Marketing by Emma about how AI is flipping the Amazon customer journey upside down. She shares how she’s using tools like ChatGPT to beat writer’s block, dig into reviews, and fine-tune copy—but also why human creativity still steals the show.

We get into why solid branding and killer visuals matter more than ever, how great A+ content can boost trust (and sales), and what makes a product page actually stand out in the age of average AI-generated everything.

It's a real talk on where ecomm is headed—and how to stay ahead.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 – Welcome back, Emma!
02:00 – Even Emma’s dad uses ChatGPT for everything
03:20 – Rufus handles 270M searches… but still struggles
05:00 – Perplexity’s smarter product comparison layout
08:00 – Why Amazon search is frustrating customers
10:00 – Emma likes the new “high return rate” badge
13:00 – “Do you have the best page on the internet?”
14:30 – Pre-answering customer questions matters more than ever
16:00 – The end of outdated keyword-stuffed listings
17:30 – Visual clarity and emotional connection win
18:30 – Appealing to AI vs. appealing to humans
19:00 – Run your images through ChatGPT to test clarity
28:30 – AI is influencing conversions—outside Amazon too
- 29:30 – Emma’s game plan for fixing weak product pages
- 35:20 – Emma’s YouTube channel: now 2x a week!
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Meet Emma Schermer Tamir — copy queen, clarity junkie, and your secret weapon for turning Amazon clicks into conversions
Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now
Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic)
How Can Product Images on Amazon Boost Conversion Rates?
How Can I Elevate My Copywriting In My Amazon PPC Campaign?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Schermer Tamir

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Think cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actually hurt your organic rankings and cost you more in the long run. With tariffs and economic uncertainty shaking things up, Michael shares real client stories and smart strategies like keyword clustering and budget balancing that helped boost sales—even when the market softened.

A must-listen for every Amazon seller who wants to win the game.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 – What questions do Amazon sellers ask most?
00:27 – Tariffs are messing things up — why cutting ads now is a bad move
02:24 – Why slashing your ad budget can hurt your sales big time
04:14 – How Amazon ads help your organic (free) sales
06:30 – When a client says “Cut my ads in half!” — what really happens
07:37 – How fast your organic sales drop after cutting ads
09:00 – Story time: What happened when we pumped up the ad budget
15:47 – How grouping keywords helps you spend ad money smarter
19:10 – Why breaking keywords into clusters makes your budget work better
- 20:34 – Staying cool when Amazon throws curveballs at your ads
- 22:13 – Different sellers, different ad struggles
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Get to know Michael Tejeda, a skilled campaign manager at Ad Badger
Tariff Turmoil: How Brands Are Adapting in 2025
Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners
The One Activity That Will Fix Your ACOS in 2025
How to Find Products That Sell Organically
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Michael sits down with Blair Forrest — yes, the one lifting scary barbells, flying solo without an assistant, and casually rethinking the entire North American logistics map.

They dive deep into the 2025 tariff chaos: why brands are panicking, how bonded warehouses are basically international waters (minus the pirates), and what it actually means to “wait out” a multi-million dollar shipping problem.

From FTZ hacks to cross-border inventory plays, this is your tactical survival guide for the madness — whether you’re paying $5K or $300K per container.

It’s messy. It’s essential. It’s surprisingly therapeutic.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 – Goal setting like headless monkeys
4:12 – $300K tariffs on $100K goods
7:58 – FTZ, Bonded, Anti-USA play explained
11:44 – Blair’s real setup: bonded, FTZ, Canada
14:32 – Inaction is action: just wait it out
16:20 – HS audits: maybe it’s not the water bottle’s fault
20:12 – Inbound obsession: check-in time is king now
22:01 – Blair's bold predictions: AWD in trouble, West Coast doomed
25:05 – Budget discipline vs. ad spend delusions
26:45 – Agencies need to be business optimizers now
28:13 – Shopify vs Amazon: wake-up call time
29:20 – The 3-body problem: Ads vs Organic vs Profit
30:30 – Outro
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Get to know Blair Forrest of AMZPrep — the logistics mastermind with bold predictions, sharp insights, and just the right amount of chaos to keep Amazon on its toes.
How Can I Expand My Amazon PPC Campaign To Canada?
10 Steps to Maximize Amazon FBA Inventory Limits
How Do I Perfect My Amazon Inventory Management?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Blair Forrest

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode of PPC Den, we sit down with Francis Leger from GS Plant Foods — a bonsai hobbyist, and the kind of entrepreneur who doesn’t just grow plants… he grows businesses too.

Francis shares how he scaled from $0 to $1M (spoiler: it wasn’t magic, it was grit), what needs to shift to hit $5M, and how his approach to marketing and operations evolved at every stage.

We also get into the real talk: how to find the right business partner (and how to spot the wrong one fast), why trust matters more than contracts, and what makes a good agency relationship actually work.

Of course, we couldn’t let him go without asking the hard-hitting questions: Is being a chef harder than being a founder? What plant is actually trying to die every day? And will AI ever figure out how to water your monstera for you?

This episode is part founder therapy, part growth masterclass — and 100% worth your time.

We’ll see you in The PPC Den!

🦡 Highlights

- 0:00 — Francis’s journey: chef, bonsai fan, ecommerce founder
- 3:00 — Balancing passion with business hustle
- 6:00 — Using outside help to scale smarter
- 10:00 — Why vendor trust matters big time
- 15:00 — Real talk: overcoming tough business challenges
- 30:00 — From hobby to full-on business grind
- 36:00 — COVID pivots and tough lessons
- 38:00 — Marketing’s fast lane: adapt or get left behind
- 40:00 — Retail vs online — who’s winning?
- 43:00 — AI’s role in ecommerce’s future
- 50:00 — Empathy & care: how GS Plant Foods grows more than plants
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Check out Francis and GS Plant Foods at gsplantfoods.com — where healthy plants (and smart business decisions) are always in season.
How to Find Products That Sell Organically
How To Use Psychology To Master Amazon PPC (Classic)
Who to hire for your Amazon Growth Team (Classic)
What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Francis Leger

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this solo episode, Michael kicks back by the river in Texas and reflects on what’s really been working in Amazon PPC this year. After talking to about 80 sellers and marketers every month, one thing stands out in 2025: shifting spend from non-converting to converting.

He breaks it down with real numbers, talks through what most people miss when they try to lower ACOS, and shares exactly how to track and cut non-converting spending.

Plus, he drops a few of his favorite tactics like duplicate search term analysis and n-gram analysis. Most importantly, he walks through one fix that can dramatically improve your ACOS — without spending more.

We’ll see you in The PPC Den!
🦡 Highlights

00:00 – Greetings from the Pedernales River, thoughts about PPC and spring
00:51 – The most important insight of 2025
01:01 – Mike’s favorite Amazon PPC action: redirecting spend
01:31 – What really causes high ACOS: not sales, but spend
01:59 – How to find non-converting spend
03:27 – Example from an account: $10K spend, $30K revenue, 60% non-converting
04:27 – How to reduce ACOS from 33% to 31% without creating new campaigns
05:27 – Redirecting $1000 non-converting spend to a keyword with 50% ACOS
05:57 – The joy of lowering ACOS and increasing revenue at the same time
06:22 – How to track non-converting spend: first steps
06:51 – Why it’s important to check reports over different periods (7, 14, 28 days)
07:30 – What it means if spend doesn’t double when the period doubles
08:27 – Why it’s important to use longer periods for data analysis
08:56 – First step after downloading the report: sort by highest spend without orders
09:24 – Data analysis by buckets: broad, phrase, auto, close match
09:52 – How to combine repeated search terms for more accurate analysis
10:20 – Importance of aggregating data across keys appearing in different ad groups

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns
What strategies can help minimize wasted spend in Amazon PPC?
How to Achieve Low ACOS with Negative Keywords?
Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS
Why Is Your ACOS So High?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Michael sits down with Brent Zahradnik to dive deep into how to find products that actually sell on Amazon — without spending a dime on ads. Brent breaks down his exact process for spotting organic winners, sharing real-life examples, tools, and tips that helped him build a successful Amazon business.

They cover how to analyze market trends, read customer signals, and pick products that practically sell themselves.

Whether you’re just starting out or looking to scale your store, our insights will help you avoid costly mistakes and find products with real potential.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 — Intro
1:05 – Discussing Product Research Without Ads
3:20 – Importance of Targeting in Amazon PPC
5:10 – Traffic Sculpting Strategy: What It Is and How It Works
7:00 – Tips for Optimizing Ad Campaigns
9:30 – Success Stories and Common Mistakes to Avoid
10:45 – Outro
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Brent, Brent Zahradnik
Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?
5 Things You Don’t Know About Product Targeting
Sneaky defaults that drain your budget in 2025
6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

What’s up, Badger Nation? Mike here, camping in the Cascades, hunting for the elusive North American badger and some killer Amazon PPC tips.

In this episode, we dive into the power of negative keywords and why doing a negative keyword reset could seriously level up your ad game. Think of it like clearing out the old to make space for the new — your product and market change, so your negatives should too.

I share smart ways to reset negatives without chaos, why timing (hello, seasonality!) matters, and how to get more control over your PPC traffic flow.

If you’ve been scared to add negatives because “what if I need them later?” — here’s the secret: you can take them off again. This reset lets you clean up wasted spend AND test new opportunities.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 — Mike goes wild chasing badgers in the Cascades 🦡
2:30 — How top sellers keep ACoS super low
4:00 — Why negative keyword management matters
5:30 — When to hit the big RESET button on negatives
7:30 — Sneaky campaign-by-campaign negative cleanup hacks
10:00 — Benefits of resetting negatives for visibility
13:00 — Ad Badger tools that make negative keyword ninja moves
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
How to Achieve Low ACOS with Negative Keywords?
How And Why To Use Negatives In Your Amazon PPC
Answered Prayers: Negative ASIN Targeting Comes to Auto Campaigns
Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 1)
Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 2)
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Today, Elizabeth Greene and I dove into one of the most misunderstood topics in Amazon advertising — vCPM in Sponsored Brands campaigns. Mike still hears people say how great the low ACOS looks for vCPM, but we broke down why that can be misleading.

We talked about the difference between CPC and vCPM, how attribution works (clicks vs views), and how ACOS is calculated depending on what data source you're looking at — ad console, bulk files, API, or AMC. We also discussed when vCPM actually makes sense and when it doesn't.

Spoiler ⚠️: don't use it for brand defense.

We walked through how vCPM can become cheaper than CPC if your CTR is high enough, the creative and retargeting advantages it can offer, and why Mike sees less than 5% of ad budgets going to vCPM even in his best accounts.

If you've ever been confused about why you can't switch from vCPM to CPC, or how to measure true performance in SB campaigns this episode is for you.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Meet Elizabeth Greene
2:20 – How to adapt to instability in eCommerce?
5:20 – What do clients expect in 2025?
6:12 – The role of automation: good or bad?
8:05 – How campaign structures changed in 2025?
9:15 – Performance Max and new ad formats on Amazon
13:05 – Why do analytics matter more than ever?
15:22 – Can brands still scale in 2025?
19:00 - Optimization based on click and view attribution
20:00 - How to download a bulk file for analysis of ACoS and other metrics
21:00- Benefits and drawbacks of VCPM campaigns for different brands
22:00 - VCPM campaigns and their potential for brands with unique products
25:00 - Marketing campaigns similar to "Shark Tank" for unique products
26:00 - VCPM with high CTR vs. CPC campaigns
- 29:00 - High CTR in VCPM campaigns leading to better engagement cost reduction
- 30:00 - When VCPM campaigns are effective for unique products?
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Elizabeth, Elizabeth Greene
Junglr
Sneaky defaults that drain your budget in 2025
How to Make Amazon Advertising Profitable in 2025?
RPSB (Research peel stick and block) 2025 Update
Why Aren’t You Testing Placement Adjustments in Amazon PPC?
2025 Amazon Marketing Resolutions and Intentions
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode of the PPC Den podcast, Michael dives into the world of Amazon PPC metrics, and trust us, things get tasty.

He compares your PPC performance to TACoS —yes, TACoS! Michael breaks down key metrics like ACOS, TACOS, and ROAS, explaining how each one impacts your campaign’s flavor and success.

Grab your Amazon PPC metrics (or maybe just a really tasty Mexican taco) and tune in for this savory breakdown!

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro
1:30 - Explaining the difference between total ACOS and TACoS
5:00 - The interaction between paid and organic sales on Amazon
7:30 - Evaluating PPC effectiveness with TACoS
10:00 - Balancing paid vs. organic sales for better performance
12:00 - The importance of a long-term strategy in optimizing TACoS
15:00 - How to lower TACoS and improve overall performance
18:00 - Maximizing profitability through improved ad spend
21:24 - Can a higher ACOS still lead to a healthier business? Yes, it can
22:22 - Targeting keywords where your brand has an advantage
22:38 - Creating a single keyword campaign to maximize visibility and orders
23:01 - Search query performance data and its role in boosting organic sales
23:28 - Recap: The four misconceptions about TACoS and corrections
24:17 - The exciting new features in our software
26:17 - Always consider TACoS in relation to organic performance and profitability
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
How to Make Amazon Advertising Profitable in 2025?
How Do I Optimize for Total ACOS Goals in Amazon Advertising? (Classic)
Evolving Thoughts: Total ACOS for Amazon Advertising
How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns.

He’ll discuss the importance of luck, the bias of recency, managing search term reports, different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more!

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Resources & Links

0:00 – What to Expect in This Episode
00:27 – The Psychology of Money
1:00 – The Importance of Luck
1:50 – Time Horizons & Risk Tolerance
2:37 – The Bias of Recency
5:00 – Managing Search Term Reports
- 8:10 – Who Was Right?🦡 Highlights
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here
Long Tail Search Terms: The Amazon PPC Silent Killer
How Do I Identify And Handle Duplicates In Amazon Search Term Report?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode with Sean Stone, we dive into the zone of possibility on Amazon. Ever wonder if your product can actually rank, or are you just throwing ad spend into the wind?

We’ll break it all down — how to spot real rankable opportunities, why your conversion rate is your secret weapon, and how to build smart, isolated keyword budgets that actually make sense.

Oh, and before we get serious, you’ll hear some fun warm-up stories — like why Sean has a Walt Disney mug he didn’t choose himself, and why Nicolas Cage and The Rock are now his permanent office coworkers.

If you're ready to think differently about PPC and get more out of what you already have — this one's for you.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 – Intro
05:00 – What is the Zone of Possibility?
11:00 – How to spot rankable products
18:00 – Smart PPC budget moves
24:00 – Rankable vs incremental keywords
31:00 – When to spend, when to stop
38:00 – Your conversion rate superpower
44:00 – How PPC drives organic growth
🦡 Resources & Links
Where to find Michael, Michael Erickson Facchin
🦡 ⁠GET AD BADGER⁠ ➡️
Where to find Sean, Sean Stone
Stone's Goods
Sneaky defaults that drain your budget in 2025
Should You Use Amazon Ad’s New Budget Rules?
How to Use Amazon’s New Budget Tab and Report
How Can I Use Phrase Match To Rank Higher On Amazon?
Launching 54 Campaigns to Rank Multiple Products in the Top 10 on Amazon
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode with Noemi Bolojan, we’re talking about something a lot of people miss — the sneaky defaults in Amazon ads that quietly eat up your budget. You set up a campaign, trust the platform to guide you, and boom — money’s leaking without you even noticing.

Noemi breaks down how things like automatic bidding (yep, it goes up and down by default), broad targeting, and off-Amazon ads all kick in unless you change them. Sounds helpful, right? But in reality, those settings often work better for Amazon than they do for you.

Think your product is getting shown to the right audience? Not always. Default category targeting or expanded targeting might be pushing your ads to places they don’t belong — and you’re paying for it.

So if you’re running ads in 2025, this episode is a little wake-up call.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 – Intro
01:09 – Amazon Ads in 2025
02:43 – The Hidden Budget Drainers
03:30 – Keyword Category Auto-Targeting Without Consent
06:34 – Manual Targeting That’s Not Really Manual
13:31 – Campaign Bidding Strategy: The “Up and Down” Trap
18:17 – Maximize Reach = Maximize Waste?
20:20 – Auto-Launch in Other Countries?
25:25 – Product Targeting Campaigns Showing for Keywords
27:48 – Sponsored Brands
30:10 – Category Targeting Defaults
31:22 – Expanded Product Targeting
32:51 – Sponsored Brands Defaults Across All Ad Formats
34:27 – Sponsored Display Defaults to VCPM Reach
36:51 – Sponsored Brands Video Glitch
42:33 – Sponsored Display: All Targeting Types Defaulted On
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Noemi, Noemi Bolojan
Scale Wave
How to Make Amazon Advertising Profitable in 2025?
Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads
How Product Targeting in Manual Campaigns on Amazon Actually Works (Classic)
Bidding On Branded Keywords: What Happens When You Turn Them Off?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

You're listening to the PPC Den Podcast.

In this episode, I’m diving into a topic that’s been on my mind lately. It all started when I was cleaning up a client's search term report. At first glance, things looked fine. Decent ACoS, plenty of conversions, nothing too dramatic.

So I kept digging. And that’s when I noticed it — this pattern inside the search terms. A couple of words, just two or three, that kept repeating across multiple phrases. That’s when it hit me — this is an N-Gram problem.

In today’s episode, I’ll walk you through what N-Gram Laddering is, how I used it to clean up that account, and how you can apply it to your own search term reports. If you’ve ever felt like your campaigns are doing okay, but not great — this might be the insight you didn’t know you needed.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 – Intro
01:00 – How I discovered a hidden pattern in a client account
03:15 – What are N-Grams in Amazon PPC
05:20 – The moment I realized it was hurting performance
06:45 – Breaking down N-Gram Laddering
08:10 – How to identify wasteful patterns in your search term report
10:00 – When to negate and when to keep N-Grams
11:30 – Applying the N-Gram mindset to your daily optimization
13:00 – Common mistakes
- 14:15 – Why it’s worth your attention
- 15:00 – What’s next on PPC Den
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Use the n-gram Sheet to get insight in 5 minutes
N-Gram Guide: Fixing Low-Click Terms in Amazon PPC
How N-gram analysis found a keyword with 200 clicks and 1 order
How Can I Be The Most Efficient With My N-Gram Analysis?
How Do I Implement N-Gram Analysis on Amazon PPC?
🎉Ad Badger v3 Software Launch Webinar
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Badger Nation, we just dropped an epic episode with Joe from Ad Advance and it’s straight-up fire.

AMC is like unlocking a secret door to your most valuable customers. I’m talking about those people who viewed your product, added it to cart, but didn’t buy—and you can bring them back with precision.

Good news, AMC finally lets you layer audiences on top of your Sponsored Product campaigns. Amazon made it super easy too. A few clicks and you’re creating killer campaigns that hit your most valuable prospects exactly when it matters.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 – Intro
01:20 - What is Amazon Marketing Cloud (AMC)?
03:45 - Creating Your First Audience
05:10 - Why Retargeting Works
10:15 - The Power of Stacking Audiences
12:00 - Building Effective Funnels
16:50 - Common Use Cases
20:30 - Insights on Sponsored Ads & DSP Integration
26:00 - Starting Your First AMC Audience
28:30 - Using No-Code Templates
30:00 - Creating Rolling vs. Fixed Audiences
32:00 - Optimizing Sponsored Ads with AMC Audiences
36:00 - Outro & Where to Find Joe
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Joe, Joe Shelerud
Ad Advance
How Can I Best Use Amazon Marketing Cloud?
How Do I Get Started With Amazon DSP?
An Introduction to Targeting Options on the Amazon DSP
Into The Great Unknown: Amazon DSP With Kiri Masters
Using Amazon DSP and AMC to Fully Understand the Customer Journey
Amazon DSP Campaign Setup Made Easy: A Complete Guide
Finding Your Audience in Amazon’s Demand-Side Platform (DSP)
🎉Ad Badger v3 Software Launch Webinar
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Joe Shelerud

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Hello Badger Nation,

In this episode, we’re joined by Mike Frekey for a practical and insightful look into Amazon’s Product Opportunity Explorer. Mike walks us through real use cases (including a wild one involving “cool thing for mom” and a surprise detour into music boxing machines).

The big insight? You don’t have to guess what the market wants—Amazon is telling you. You just have to know where (and how) to look.

📝 Your homework? Open Product Opportunity Explorer, choose one niche, and dig into the trends, features, and customer feedback that could shape your next product move.

And don’t forget to share your findings in the comments—we’d love to hear what you discover!

We’ll see you in The PPC Den!

🦡 Resources & Links

00:00 – Intro
01:20 – Locus of Control in Marketing
02:44 – Intro to Product Opportunity Explorer
05:17 – Why Sellers Use POE
06:45 – Mother's Day Gift Search Example
11:00 – Search Term Deep Dive
13:32 – Trend: “Cool Thing for Mom”
16:07 – Purchase Drivers
17:45 – Negative Feature Impact
21:29 – Review Insights & Returns
26:17 – Broad vs. Specific Search Terms
27:01 – Music Box Category Deep Dive
31:00 – Iterating on Product Ideas
34:30 – Trends & Competition
35:24 – When This Comes Up in PPC
38:20 – POE Feature Wishlist
🦡 Highlights
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Mike, Mike Frekey
IG PPC
How Can I Reach My Full Potential In The Amazon PPC Space?
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
Product Opportunity Explorer Unlocks Amazon Success
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mike Frekey

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Have you ever had one of those moments where you realize you’ve been looking at something the wrong way this whole time? Yeah, that’s exactly what happened in this episode.

Michael from Ad Badger sat down with Abe Chomali, and they got real about something a lot of Amazon sellers don’t want to admit—just because your ads are bringing in sales doesn’t mean you’re actually making money.

They talked about why ACOS can be super misleading, how some brands are spending more and somehow making less, and why profitability is the real metric that matters. Also, did you know there’s an entire eBay market for failed startup swag? Because I didn’t, and now I can’t stop thinking about it.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 – Why Kirkland hoodies are a thing

01:24 – Would you rather have lunch with Joe Camel or the Marlboro Man?

03:07 – The biggest challenge for Amazon sellers in 2025

05:20 – Why ACOS and ROAS don’t tell the full story anymore

07:58 – The hidden pressure on margins

12:06 – The problem with tracking profitability per product

18:17 – Why some products look unprofitable but actually drive huge sales

23:19 – The biggest mistake people make when analyzing ad spend

28:38 – Balancing high ACOS vs. low ACOS campaigns

35:31 – The one report every Amazon seller should check weekly

40:09 – How to spot anomalies in your Amazon data

45:48 – The unexpected backstory behind Abe’s office décor

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Abe, Abe Chomali
XP Strategy
Amazon Advertising Stats for 2025
RPSB (Research peel stick and block) 2025 Update
2025 Amazon Marketing Resolutions and Intentions
3 Must-Try Amazon PPC Strategies for Higher ROAS & Lower ACOS
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Abe Chomali

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Whenever we have a guest, we aim for the best, and this episode is no exception. Mansour Norouzi, Director of Advertising and Partner at Incrementum Digital, joins the show to break down Amazon’s new “Top Conversion Paths” report.

This tool, now available in the Amazon Advertising Console, helps sellers understand how customers interact with different ad types before making a purchase.

Mansour and Mike discuss how this data can reveal hidden touchpoints, challenge traditional last-click attribution, and reshape how advertisers allocate their budgets.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 – Intro
02:37 – Conversion paths overview
05:31 – Customer journey
08:36 – Last-click issues
11:31 – Multi-touch attribution
14:10 – Future attribution models
28:10 – Brand comparison
32:16 – New-to-brand sales
36:40 – Data discrepancies
40:11 – Outro
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Mansour, Mansour Norouzi
Incrementum Digital
What is the SKU Economics Report and How It Boosts Amazon Ads?
How Can I Best Use The Search Query Performance Report?
What Brand Halo? The Sponsored Brands Attributed Purchase Report
How Do I Identify and Handle Duplicates in Amazon Search Term Report?
3 Filters to Use Weekly in Your Search Term Report on Amazon
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Michael from Ad Badger shares the one Amazon PPC fix you’re probably ignoring, and it’s surprisingly easy. No need for complicated strategies or extra spend—just a simple tweak that can instantly improve your results: adjusting your keyword match types. Most sellers overlook this, but once you understand it, you’ll wonder why you didn’t do it sooner.

If you’re ready to stop wasting money and start seeing real improvements, hit play and learn the easiest fix to boost your Amazon PPC performance.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 – Intro
02:15 – What are match types?
05:30 – Common match type mistakes
07:00 – Why this tweak can boost your results
09:45 – Save time and money with this easy fix
12:00 – Outro
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Amazon Campaign Types Mega Mind Map
How to Use Broad Match and Modified Broad Match on Amazon?
How Can I Use Phrase Match To Rank Higher On Amazon?
How Do I Make The Most of Amazon’s New Broad Match Update?
The Complete Amazon Campaign Types Reference Guide
Is Exact Match Always Best?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, we revisit the classic Research, Peel, Stick & Block (RPSB) strategy with Clément Hynaux, campaign manager at Ad Badger. Originally introduced in 2018, we break down how it has evolved over the years, whether it’s still relevant in 2025, and how to adapt it to modern Amazon PPC practices.

We dive into campaign structure, which is much more complex than it seems, and discuss why it’s more like "vegetables" 🥕 than "chocolate."🍫 We analyze the impact of rising CPCs on keyword research, debate whether blocking keywords in source campaigns is still a good practice, and explore the concept of search term graduation, which has gradually replaced the traditional RPSB approach.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 – Meet Clément Hynaux from Ad Badger
02:00 - Throwback to the 2018 RPSB method
06:00 - CPCs are wild now – what changed?
10:00 - Are auto campaigns still useful?
14:00 - Proactive negatives = saving $$$
18:00 - Search term graduation > RPSB?
- 25:00 - Blocking keywords: yes or no?
- 28:00 - Final thoughts & PPC wisdom
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
Where to find Michael, Michael Erickson Facchin
https://www.linkedin.com/in/michael-erickson-facchin/
Where to find Clément, Clément Hynaux
https://www.linkedin.com/in/clement-hynaux
RPSB: Still The Best Keyword Research Strategy?
https://www.adbadger.com/blog/amazon-ppc-education/rpsb-still-the-best-keyword-research-strategy/
Amazon PPC Keyword Research in 2020: RPSB Revisited
https://www.adbadger.com/blog/ppc-den-podcast-ep-59-amazon-ppc-keyword-research-in-2020-rpsb-revisited/
How Do I Identify And Handle Search Term Duplicates In Amazon Advertising?
https://www.adbadger.com/blog/manage-duplicate-search-terms-on-amazon/
New Keyword Research Approach: Gain New Clients for Amazon PPC
https://www.adbadger.com/blog/new-keyword-research-approach-gain-new-clients-for-amazon-ppc-ppc-den-podcast/
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/
Review all our show notes: https://www.adbadger.com/podcast

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clément Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy!

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day.

🦡 Highlights

0:00 - What to expect in this episode

2:52 - Small talk: Basking in the sunlight

4:24 - What MMA has to do with Amazon PPC

7:59 - Get to know Mina Elias & Trivium

10:47 - How do I walk through a campaign audit?

21:01 - What timeframes are most valuable in an audit?

27:39 - Most common problem in Amazon campaigns

39:24 - Rapid fire Q&A (All the things!)

52:30 - Your homework: Test everything. Track everything.

If you like what you hear, leave us a video review!

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Mina Elias, Trivium
Mina’s LinkedIn
Live Amazon PPC Campaign Audit
Which Non-PPC Skills Make You Better At PPC?
Live Amazon PPC Campaign Audit
Why Do I Need A New Strategy For Account Averages In Amazon Advertising?
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Trivium LI Analytics Template
The A-Z Of Amazon SEO And How To Rank Your Product On Amazon
How Do I Optimize My Amazon Campaign Structure?
Amazon SEO’s Midgame
What Is A Good Amazon Campaign Naming Structure?
Inside Look At Amazon PPC Software Start-Up – Fireside Chat With Ad Badger CEO
What Do I Do When My Amazon PPC Has Hit The Point Of Diminishing Returns?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Podcast Coordinator and Graphic Designer: Sofiia Podash

View Details

Have you heard of Ngram analysis? Even if you have, do you know how to actually use it? Most people understand what it is but aren’t sure how to apply it effectively.

Today, together with Michael Tejeda, we’re breaking down Ngram optimization and how it can help you manage your Amazon advertising. We’ll show you how to identify search terms that are wasting your budget and uncover hidden opportunities for growth.

This isn’t just theory. We’ll go through real examples, step-by-step actions, and practical insights to help you analyze your data and improve your campaign performance.

We’ll see you in The PPC Den!

🦡 Resources & Links

00:02 – Intro
01:48 - 04:59 – What is Ngram analysis
04:59 - 07:57 – The problem with low-click search terms
07:57 - 11:18 – How Ngram groups data
11:18 - 19:10 – Cutting wasted ad spend
19:10 - 26:53 – Finding 200 clicks, 1 order keyword
26:53 - 31:32 – Fixing bad keywords
31:32 - 37:52 – Finding profitable keywords
🦡 Highlights
- 🦡GET AD BADGER ➡️
- Where to find Michael,⁠ Michael Erickson Facchin⁠
- 👨‍💻The n-gram tool
- How Can I Be The Most Efficient With My N-Gram Analysis?
- How Do I Implement N-Gram Analysis on Amazon PPC?
- N-Gram Guide: Fixing Low-Click Terms in Amazon PPC
- 📚Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist

- * Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Happy Valentine’s Day, Badger Nation! It’s time to pour some Chardonnay, turn on the jazz, and throw some rose petals on the ground because today, we’re talking about the Amazon PPC optimizations we love to do. Іn this special Valentine’s episode, we’re putting aside the usual PPC frustrations and focusing on 3 Amazon PPC optimizations I absolutely love—strategies that will help you fall in love with your results and boost your performance.

Visit our website, search for “Ad Badger Amazon PPC Checklist,” and let us send some love your way with a free checklist straight to your inbox!💌

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Happy Valentine’s Day, PPC lovers
0:20 – Bid adjustments = sweet attention to your audience
0:40 – Perfect keywords? It’s true love for your PPC
1:20 – Test and tweak, just like any good relationship
2:00 – Ad placements are like love at first sight—get them right
3:00 – Track your data—communication is key
4:00 – Negative keywords: set boundaries for success
5:00 – Craft your ad copy like a love letter
6:00 – Targeting is Cupid’s arrow—hit the mark
7:00 – Review and adjust—keep your PPC relationship strong
8:00 – Optimize bids like picking the perfect flowers
9:00 – Track success—know what’s working
10:00 – Consistency is the key to lasting PPC love
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️
- Where to find Michael, Michael Erickson Facchin
- 💌 Ad Badger Amazon PPC Checklist
- Why Aren’t You Testing Placement Adjustments in Amazon PPC?
- 2025 Amazon Marketing Resolutions and Intentions
- Why the ‘Perfect’ Amazon PPC Account Is a Myth?
- The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic)
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players?

In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy.

Note: While having Avengers knowledge is beneficial, we believe anyone could understand what we mean. Here’s the Avenger’s Wiki page if you need it.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro - Who to hire for synergy
05:57 - Who’s the Nick Fury of your business?
07:54 - Do you have someone overlooking marketing, finance, and operations?
10:11 - Which superhero to hire to do your PPC
11:54 - Which superhero to hire to do your SEO
17:39 - Does your business hire for design, merchandising, optimizing?
18:16 - Which superhero to hire for merchandising & branding
22:20 - Which superhero to hire for optimizing/ A-B testing
28:27 - Which superhero to hire as your designer
34:14 - Who to hire for your Amazon operations
34:43 - Which superhero to hire for inventory management
40:39 - Which superhero to hire to do customer service
42:50 - Which superhero to hire to manage your finances
47:18 - Which superhero to hire for catalog troubleshooting
50:00 - Always be hiring - Avengers Assemble
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
- Where to find Michael, Michael Erickson Facchin
- Where to find Steven
- The masterpiece SEO collaboration playlist
- Org Chart for Avengers of Amazon
- The E-Myth Revisited: Why Most Small Business Don’t Work and What to Do About It
- Traction: A Startup Guide to Getting Customers
- PickFu App
- Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Steven Pope

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let’s talk about what we uncovered.

Here’s the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don’t convert. Shocking, right? But it doesn’t have to be this way. In this episode, we break down why duplicating campaigns and focusing on specific placements like product pages or search results can revolutionize your PPC strategy.

Mike Danford, a seasoned pro from Adverio, shares how his team achieved single-digit ACOS by splitting campaigns into two distinct groups—one optimized for top-of-search results, the other laser-focused on product page placements. Curious about how this works?

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro
03:20 – Challenges with Amazon placement settings
04:16 – Understanding placements and bid modifiers
06:50 – Amazon’s intention behind placement options
08:12 – Base bid importance for auction visibility
09:45 – CPC differences across categories
11:51 – Testing and adapting strategies for PPC success
12:40 – Amazon reps specializing by category
13:13 – Duplicating campaigns for placement focus
18:02 – Negative ASINs affecting search terms
21:20 – Structuring campaigns by placements
23:33 – Placement-specific adjustments improving control
26:08 – Auto campaigns benefiting from segmentation
28:35 – Top of search vs. product page focus
29:44 – Success of the strategy during Prime Day
30:40 – Stable periods for effective testing
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️
- Where to find Michael, Michael Erickson Facchin
- Where to find Mike, Mike Danford
- How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?
- How to Incorporate “Adjust Bids by Placement” into Your Keyword Bids (Part 1)
- How to Incorporate “Adjust Bids by Placement” into Your Keyword Bids (Part 2)
- Listener Q&A: Optimizing Placement Settings
- Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible?
- 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
- Subscribe to our newsletter
- Transform your workflow with our comprehensive Amazon Advertising checklist
- Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mike Danford

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode with Mina Elias from Trivium, we explored TikTok Shop and its impact on Amazon PPC. At first, we weren’t sure it was worth the effort—TikTok seemed chaotic compared to Amazon’s predictable PPC campaigns. But after seeing how younger shoppers use TikTok to discover products, we decided to test it. We started small: listed one product, worked with creators to make videos, and ran a few ads.

SPOILER: Yes, Amazon PPC sellers should try TikTok Shop.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro

06:00 - TikTok Shop Overview

08:46 - Starting TikTok Shop

12:46 - Improving TikTok Content

15:38 - Scaling TikTok Ads

18:21 - Amazon Growth via TikTok

22:05 - Creative Strategies on TikTok

26:43 - TikTok Shop Results

32:06 - Shopping Behavior Trends

35:49 - Running TikTok Ads

39:27 - Outro

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Mina, Mina Elias⁠
2025 Amazon Marketing Resolutions and Intentions
What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger
How Do Technical and Creative Strategies Work Together in Amazon PPC?
What should you do first when Amazon PPC sales drop?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don’t convert. If your ACOS feels out of control, it’s not because of your converting clicks. It’s those silent budget thieves—non-converting ones—that are dragging you down.

Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn’t just show you how to clean up your account; he makes you see non-converting spending for what it is—a fixable problem.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Introduction
1:28 - The Real Cost of Waste
2:55 - Why Non-Converting Spend Matters
4:22 - Real Account Example
5:39 - Hidden Waste in Good Accounts
7:08 - How Non-Converting Spend Adds Up
8:37 - Tracking Non-Converting Spend
10:05 - Practical Tools for Eliminating PPC Waste
14:21 - ACOS Power Ratio
15:51 - Cleaning Up Campaigns for Better ACOS
20:04 - N-gram Analysis
21:50 - Duplicate Search Terms
25:12 - Outro

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
Where to find Michael, Michael Erickson Facchin
The N-gram Sheet
2025 Amazon Marketing Resolutions and Intentions
How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS
Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns
What strategies can help minimize wasted spend in Amazon PPC?
How does conversion rate influence ACOS on Amazon?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Michael sits down with Sean Stone of Stone’s Goods to break down the essentials of Amazon listings. They talk about when and why it’s time to update or create one. Launching a new product? Your listing isn’t just there to fill space. It’s the first impression your product makes. Great images, sharp copy, and the right keywords are the foundation.

But it’s not just about new products. Sean explains how search term data can guide updates. Then there’s the competition. Michael and Sean dive into what to do when a competitor is outperforming you. Maybe their copy highlights benefits better, or their images feel more professional. Instead of just watching them win, use their strengths to improve your own game.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Introduction
05:31 - Protecting against competitors
08:01 - Psychology of optimization
11:16 - When to refresh listings
13:46 - Seasonal trends in keywords
16:01 - Discovering new search terms
19:31 - Words vs. images in listings
23:01 - Custom GPT for listings
27:01 - Fine-tuning listing titles
32:01 - Metrics for listing success
37:01 - Climbing the rankings
45:01 - Avoiding analysis paralysis
57:01 - Experimenting with changes

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
https://www.linkedin.com/in/michael-erickson-facchin/
Where to find Sean, Sean Stone
Custom GPT for listings
Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now
Overcoming Challenges of Running Google Ads to Amazon Listings
Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic)
Ad Badger & TurnKey: Amazon Product Listing Optimization
How To Use Psychology To Master Amazon PPC
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what’s changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising.

You'll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates, process automation, and how these innovations can make your campaigns more effective.

This episode is for anyone who wants to stay ahead in the world of Amazon advertising and adapt to the changes new technologies will bring.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Beginning: New Year’s plans
5:23 - AMC importance
8:00 - Connecting ads
11:01 - SQPR insights
14:12 - Ad tracking sheet
18:23 - AI for ads
25:06 - Human-made content
27:29 - AI search focus
30:04 - Ad automation
36:18 - ADSP updates
39:29 - TikTok Shops goal

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Brent, Brent Zahradnik
Using Amazon DSP and AMC to Fully Understand the Customer Journey
How Can I Best Use Amazon Marketing Cloud?
What Amazon PPC Updates Do You Need for 2024?
What Top Amazon Sellers Won’t Tell You About AI Video Ads
Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

You’re sipping cocoa, maybe rocking a festive sweater, thinking, ‘Did I really survive this year?’

Hi, I’m Michael Erickson Facchin, and yes, you did. 🎄🎁

In this video, I’m taking a moment to say THANK YOU for being part of Badger Nation and tuning in week after week since 2017. You made it through 2024, and while you rest up with family, know this: 2025 is coming, and Amazon PPC isn’t slowing down.

So, enjoy your well-deserved break (you earned it), but don’t leave your strategy ‘Home Alone.’ Come January, we’ll be back in the Badger Den, ready to tackle everything Amazon throws at us – booby traps included.

Thanks for an incredible year. Happy Holidays, and I’ll see you in 2025! 🎉

🦡 Highlights

0:00 – Did You Survive 2024?🎄
0:13 – Merry Christmas, Happy Hanukkah, and Don’t Forget to Breathe!
0:44 – 2017 to 2024: You Keep Showing Up. I See You.
0:55 – 2025? Bring It On. Booby Traps Included.🪤🎆

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Special Edition: Celebrating the Milestone 300th Episode with the Amazon PPC Den
What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger
Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you’re still stuffing keywords like it’s 2016 or using ALL CAPS to scream at your customers, this one’s for you.

Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one.

Mike keeps it real, throwing in stories about keyword stuffing from the early SEO days (shoutout to Lexus for hiding white text on white backgrounds — we see you), while Emma reminds us that Amazon’s AI is smarter than you think.

This isn’t 2016 anymore. You can’t trick the system, and you definitely can’t trick your customers.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro
2:30 - Satisfaction guarantee / warranty
3:50 - Emojis in Listings
5:20 - Comparison Charts
7:00 - Greenwashing Claims
9:10 - Too Many Keywords
11:00 - Long Bullets
13:00 - Restricted Language
15:30 - Caps Lock
17:00 - Out-of-Season Content
18:40 - Poorly Edited Photos
20:10 - Generic Language
22:00 - Amazon Rule Changes
26:00 - Keyword Evolution
32:00 - Fake Photos and Trust
49:00 - Where to Find Emma

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Emma,Emma Schermer Tamir
Common Mistakes With Amazon Product Listings and How to Avoid Them
How to Send Google Ads Traffic to Your Amazon Listing
Ad Badger & TurnKey: Amazon Product Listing Optimization
The PPC-ers Guide to Getting Started with SEO on Amazon
Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Shermer Tamir

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money).

Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro
0:57 - Why bid boundaries matter
7:04 - When to use minimum bids
9:02 - When to use maximum bids
10:06 - Advanced min-max strategies
12:01 - Using bid history to optimize
🦡 Resources & Links
- 🦡 GET AD BADGER ➡️
- Where to find Michael,⁠ Michael Erickson Facchin⁠
- ⁠The Simplified Q4 Bids & Budget System for Amazon Sellers⁠
- How Should I Set My Starting Bid For An Amazon PPC Campaign?⁠
- ⁠Bidding On Branded Keywords: What Happens When You Turn Them Off?⁠
- ⁠Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? ⁠
- ⁠How does conversion rate influence ACOS on Amazon? ⁠
- 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠
- Subscribe to our newsletter:⁠ ⁠https://www.adbadger.com/newsletter/⁠
- ⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠
- ⁠Review all our show notes⁠

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like!

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro - Badger claws out!
1:17 - Working on Amazon Ads while traveling
3:23 - Recent book recommendations
6:50 - How Amazon Ads has changed over the years
13:33 - How product page optimization evolved
17:11 - How to coach clients to pay attention to product listings
21:19 - Define & identify “keyword stuffing”
25:28 - How to clean up keyword stuffing
32:30 - How to organize product listing for clarity
35:37 - How to know if a listing is clear
41:45 - Future mini-series coming?!

🦡 Resources & Links

🎁This Black Friday win PPC with 25% of: https://www.adbadger.com/
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
Where to find Emma, Marketing by Emma
Thinking in Bets – Annie Duke (book)
The Choice - Edith Eger (book)
How Keyword Dumping Ruins Your PPC Campaigns
Hemingway app
The 3 Questions Your Amazon Product Listing Should Answer
Amazon CTR 101
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes]

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Shermer Tamir

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode with Elizabeth Greene from Junglr, we share 6 smart ways to win on Black Friday. Stop wasting time refreshing Ad Console—it’s not showing the full picture. We’ll show you why Business Reports are your real MVP. Bleeding keywords? Gone. Runaway budgets? Handled. Data delays? Laughable. We’ll also cover why untested keywords and runaway budgets can ruin your sales. If your prep work fell through or you’re still scrambling, this is the no-fluff guide you need to stay in control and win big.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro
03:28 – Tip #1: Avoid relying on Ad Console
07:33 – Tip #2: Budget Boosts That Matter
16:20 – Tip #3: Smart Bidding Only
23:16 – Tip #4: Kill Dead Keywords Now
27:34 – Tip #5: Fix Costly Search Terms
29:28 – Tip #6: Double Down on Winners
30:54 – Personal Black Friday Plans

🦡 Resources & Links

🎁This Black Friday: win PPC with 25% of: https://www.adbadger.com/
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
Where to find Elizabeth Greene, https://junglr.com/
Amazon Black Friday 2024: How to Strategize the Best Deals for Maximum Savings
4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers
How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?
3 Strategies for Common Black Friday- Cyber Monday Amazon Advertising Worries
Is It Profitable to Advertise Black Friday Weekend?
Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, we’re cutting through the noise and diving straight into what Amazon DSP, AMC, and Streaming TV really mean for your ad strategy. Together with Sam Lee from Trivium, we’re exposing the behind-the-scenes insights Amazon won’t spell out—how DSP can impact your bottom line, where AMC’s data advantage actually kicks in, and why so many brands are still missing the mark by ignoring the customer journey.

We’ll show you exactly when to use AMC’s data to validate your ad spend, when DSP is just burning cash, and why first-click and last-click attribution are more than just metrics—they’re the key to finding out if your strategy’s worth it. If you're ready to stop wasting budget and make every click count, this episode is your wake-up call.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro
3:38 - Intro to Amazon Marketing Cloud
4:25 - Understanding Attribution Models
5:21 - Importance of Data with a Purpose
7:01 - How AMC De-duplicates Attribution
8:44 - Using SQL Queries with AMC Data
11:30 - DSP’s Impact on Consumer Journey
25:03 - Measuring DSP’s Incremental Sales Value

🦡 Resources & Links

🎁This Black Friday:win PPC with 25% of
🦡 GET AD BADGER ➡️
Where to find Sam Lee, https://triviumco.com/
How Do I Get Started With Amazon DSP?
An Introduction to Targeting Options on the Amazon DSP
Into the Great Unknown: Amazon DSP with Kiri Masters
Amazon DSP Campaign Setup Made Easy: A Complete Guide
Finding Your Audience in Amazon’s Demand-Side Platform (DSP)
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sam Lee

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Michael teams up with Amazon PPC expert Blair Forrest to tackle one of the biggest challenges sellers are facing right now: Amazon’s new inbound placement fees. These sneaky fees are quietly chipping away at sellers’ profits, and most don’t even realize how much they’re paying.

Did you know Amazon now charges you extra just to split your shipments across its warehouses? Michael and Blair break down exactly how these fees work, why they’ve become every seller’s nightmare, and, most importantly, how you can fight back. They’ll reveal the surprising tricks to slash these costs — from choosing the right number of warehouses to partnering with prep centers that can save you thousands. They even explore how some brands have completely sidestepped Amazon’s fees by thinking outside the box.

If you’re tired of watching Amazon eat into your margins, this episode is packed with clear, actionable strategies that can make a real difference.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro

0:45 - Amazon's New Profit Killer: Placement Fees

1:16 - How These Fees Are Draining Seller Profits

5:57 - Pay or Split: The Costly Choice for Sellers

9:21 - Breaking Down Amazon's Fee Structure

13:15 - The AWD Loophole: Amazon’s Secret Workaround

16:40 - Hack Your Logistics Costs Now

21:11 - The Future of Amazon Agencies: Get Ready

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

Where to find Blair Forrest, AMZ Prep

Why the ‘Perfect’ Amazon PPC Account Is a Myth?

https://youtu.be/BHAcBcS29W4

The Simplified Q4 Bids & Budget System for Amazon Sellers

What is Amazon IPI Score?

10 Steps to Maximize Amazon FBA Inventory Limits

How Do I Perfect My Amazon Inventory Management?

📚 Unlock our FREE comprehensive Amazon Marketing Playbook

Subscribe to our newsletter

Transform your workflow with our comprehensive Amazon Advertising checklist

Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Blair Forrest

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this solo podcast, Michael Erickson Facchin is here to make sure you don’t just “survive” Amazon’s Q4 madness—you dominate it. Cyber Monday, Black Friday, holiday shopping chaos? Bring it on. Michael’s breaking down his no-BS strategy to pump up your bids, ramp up your budgets, and grab every sale you can.

Think you can just ride the wave? Think again. Not this season! Because as Michael says, sitting back with a coffee on Black Friday might just cost you the big bucks.

Plus, it’s the one time of year Ad Badger offers their exclusive discount. Don’t let Santa’s sleigh pass you by—gear up and get ready to conquer Q4 like a pro!

Subscribe to our newsletter so you never miss our biggest annual sale—stay in the loop for our best offers all year!

We’ll see you in The PPC Den!

🦡 Highlights

00:00 - Introduction
01:13 - Michael’s no-BS bid & budget strategy
03:44 - Black Friday data deep dive – time to strategize
05:24 - Set your goals now
10:00 - Michael’s Q4 system
14:23 - Insane Q4 sales stats you can’t ignore
20:01 - The Q4 sales wave is here
31:24 - Ad Badger’s only sale of the year

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Why the ‘Perfect’ Amazon PPC Account Is a Myth?
How Should I Set My Starting Bid For An Amazon PPC Campaign?
Bidding On Branded Keywords: What Happens When You Turn Them Off?
Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You?
4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Ever feel overwhelmed by all those “let me audit your Amazon PPC account” offers? If you've been told a simple audit will give you a “perfect” account, it's time for a reality check. In this episode, we’re breaking down why a flawless PPC account doesn’t exist—and why the real secret to success is staying active, testing, and evolving.

Joining us is Noemi Bolojan from Scale Wave, a talented Amazon PPC marketer and friend of the show, here for her fifth episode. Together, we’ll explore how audits can actually help when they’re used as a tool for growth, not a quick fix. So if you’re looking to take your Amazon PPC to the next level, tune in as we uncover the real path to progress.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - The “Perfect” Amazon PPC Account? Spoiler Alert: It’s a Myth
3:00 - Why We Can’t Stop Optimizing
4:00 - Meet Noemi Bolojan – The Amazon PPC Audit Ninja
8:06 - Custom Audits: Tailoring the “Doctor Visit” for Your PPC Health
14:18 - Breaking Down the Ad Spend – Where’s Your Money Going?
24:59 - How to Keep Your PPC Muscles Strong
29:00 - The Final Word on PPC: If You’re Not Expanding, You’re Shrinking

🦡 Resources & Links

🦡 GET AD BADGER ➡️
How Can An Amazon Campaign Audit Help My Business?
The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic)
Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns
What strategies can help minimize wasted spend in Amazon PPC?
What Do I Do With Wasted Ad Spend?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Michael sits down with Shane White of Nobul Partners to reveal the untold secrets behind AI video ads and why top Amazon sellers are keeping them under wraps. Together, they dig into how AI is transforming video ad creation, boosting click-through rates, and why creative optimization is the next big thing in Amazon advertising.

Shane shares how his team has been experimenting with AI video for nearly a year, delivering 5x higher conversion rates for their clients.

From using 3D renders to customizing video for specific keywords, this episode gives you a real inside look at how AI is making video ads faster, cheaper, and more effective. ‘We’re creating ads that finally hit the mark without the crazy price tag,’ Shane says, as they walk through practical examples and tips you can start using today.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 – Intro
2:15 – The Early Advantage of Sponsored Brand Video Ads
3:30 – Why Video Ads Are Getting Expensive
5:16 – How Hyper-Focused Video Content Can Boost Results
7:27 – Big Ads vs. Simple AI Solutions
10:16 – Using AI to Create, Low-Cost Video Ads
14:45 – Testing & Customizing Videos for Maximum Impact
19:29 – Quick Wins with AI Video Targeting and Conversion
25:33 – Competing with Big Brands Using AI Video Ads
39:02 – Creative Optimization & Client Reactions

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Profit Reset on an Aggressive Amazon Brand: A Strategy Shift
Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns
How Search Term Algorithms Boost Amazon PPC?
How does conversion rate influence ACOS on Amazon?
How Do Technical and Creative Strategies Work Together in Amazon PPC?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Shane White

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In This Special Episode of the PPC Den Podcast...

Badger Nation, it's time to celebrate! 🎉 We’ve officially hit 300 episodes of diving deep into Amazon PPC. That’s 300 rounds of CTR tweaks, ACoS wins, and keyword battles—because if there’s one thing we know, it’s that optimization never sleeps.

We’ve laughed through the Prime Day chaos, shared victories over wasted spend, and heard stories from you—our listeners—about turning campaigns (and entire businesses) around. Some of you even took the plunge, launched agencies, and trained your teams using what you learned here. That’s the kind of impact we live for.

Massive shoutout to Nancy Gonzalez, the legend behind the scenes from episode one, and Pedro Moreno, our editor, making sure every episode sounds as sharp as your bid strategies. And of course, to every guest who dropped knowledge bombs along the way—you made us all smarter.

This journey wouldn’t mean a thing without you—our listeners. Whether you’ve been with us from the start or just tuned in last week, you’ve made the PPC Den what it is today: the go-to spot for Amazon PPC mastery.

Thank you for being part of this ride. See you next week, right here in the Den—because optimization waits for no one.

🦡 Highlights

0:00 – Did Michael Just Sing About ACoS?
0:44 – CTR & ACoS Talk
1:29 – Clicks, bids, profits – rinse and repeat
2:08 – From noobs to pros – we’ve got you covered
2:23 – Team Shoutouts
2:43 – Outrо

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Profit Reset on an Aggressive Amazon Brand: A Strategy Shift
ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR
What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make more money by spending less? They broke down the wild ride of an aggressive Amazon brand that hit the brakes on top-line growth, switched gears, and managed to turn things around for a massive profit boost. Expect hard truths, strategic pivots, and just a little bit of "Amazon wizardry." Tune in for the story of the great profit reset.

We’ll see you in The PPC Den!

🦡 Highlights

00:27 - Introduction
01:42 - Client strategy shift
03:37 - Growth vs. Profit
07:50 - Product-level focus
10:32 - Amazon net proceeds tools
18:43 - Campaign bid adjustments
24:12 - Profitability jump
29:34 - Next steps: strategic scaling
31:49 - When not to reset for profit

🦡 Resources & Links

🦡 GET AD BADGER ➡️
ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR
5 Important Factors That Influence Amazon Ranking (Classic)
Why Should You Rethink Your Approach to PPC on Amazon?
How to develop a successful client relationship?
What Amazon PPC Updates Do You Need for 2024?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this solo episode, Mike dives into the ACOS Weather Report for September 2024. The metrics are cooling off, with ACOS creeping up and conversion rates taking a little nosedive. It seems like September wasn’t the hottest month for Amazon PPC, but Mike breaks down why it’s not all bad news. He even points out why your revenue per click might be needing a little extra warmth this month.

We’ll see you in The PPC Den!

🦡 Highlights

00:30 - September's PPC weather: cold, dreary, and probably wet socks
00:47 - Key metrics: ACOS, CPC, RPC, and CVR—our survival gear
01:39 - ACOS starts off nice, then takes a chilly climb to 32%
2:01- Revenue per click slips to the usual $2.94—someone grab a blanket!
2:27 - CPC stable, but conversion rate catches a cold, down to 9.6%
3:29- Amazon's Product Opportunity Explorer confirms a conversion rate drop
3:44- Did you stay warm or catch the same chill?

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns
The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic)
Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger
How Search Term Algorithms Boost Amazon PPC?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call.

Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro
6:00 - Improve Amazon ranking whether A9 or A10 algorithm
7:20 - Speed round overview
9:05 - Seller Authority
12:07 - Impressions & Click Through Rate
15:35 - Conversion Rate
19:00 - Existing Sales on Amazon
20:58 - Off site sales
23:30 - PPC Sales
26:52 - Outro

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Other than CPC, what else ranks your Amazon Ads?
PPC Booster Series
What should you do first when Amazon PPC sales drop?
Can Amazon PPC Success Be Predicted?
What Are 7 Overlooked Seller Central Tools?
How Does Tracking Keywords Help PPC?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Get the Evergreen Campaign Creation Strategy Guide
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Podcast Coordinator and Graphic Designer: Sofiia Podash

View Details

It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode.

Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily.

🍏Get the Evergreen Campaign Creation Strategy Guide here: https://adbadger.com/amazon-evergreen-campaign-creation-strategy-guide

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 – Don’t miss this Evergreen Campaign Creation Strategy Guide
2:18 – Intro
5:20 – Inspiration behind evergreen strategies for PPC
8:30 – Evergreen campaign creation strategy
11:17 – The “Protect” Strategy
18:20 – The “Conquer” Method
22:21 – The “Rank” Approach
26:06 – The “Dominate” Strategy
32:18 – The “Discover” Campaigns
41:23 – Connect with us

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Where to find Noemi, ScaleWave.io
Wizards of Ecom Podcast
Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns
What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Get the Evergreen Campaign Creation Strategy Guide
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Podcast Coordinator and Graphic Designer: Sofiia Podash

View Details

In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable insights.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Introduction
1:05 - What Defines Wasted Spend: Clicks with No Orders
2:10 - Steps to Download Sponsored Products, Brands, and Display Reports
4:01 - Weekly Analysis Timing
6:52 - Filtering Search Terms with Zero Sales
8:38 - Calculating Total Non-Converting Spend from Reports
12:28 - Common Misconceptions About Wasted Spend
12:54 - Practical Steps to Reduce Non-Converting Spend
14:51 - Using ACoS Power Ratio to Measure Efficiency
15:41 - Actionable Tips: Set Up Your Wasted Spend Tracker
15:55 - Homework: Track and Analyze Your Non-Converting Spend

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

What strategies can help minimize wasted spend in Amazon PPC?

https://youtu.be/FDwPBfb81Ec

What Do I Do With Wasted Ad Spend?

https://youtu.be/C8bNxLa2Sj4

What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies

https://youtu.be/ERHy10lGGX0

Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet

https://youtu.be/vE8AQB18SX0

How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?

https://youtu.be/BiFg73uv_vQ

📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/

Subscribe to our newsletter: https://www.adbadger.com/newsletter/

Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/

Review all our show notes: https://www.adbadger.com/podcast

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

Want to know what really goes on behind the scenes in Amazon brand management?

Michael sits down with Josh Rawe and Brady Tieland from AmpliSell to explore the ins and outs of managing Amazon brands. They share how to balance SOPs with creativity, spot red flags in ad accounts, and handle scaling ad spend without wasting money.

Discover the tactics that separate the good brand managers from the great ones and get insider tips on mastering unbranded traffic with top-tier listings and testing. Don’t miss this episode—tune in now and level up your brand management skills!

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro
2:01 - Balancing SOPs/Creativity
5:01- Client Expectations Tips
10:01- Spotting Ad Mistakes
15:01- Scaling Ad Spend
20:01- Unbranded Traffic Wins
25:01- Holistic Brand View
30:01 - Good vs. Great Managers
35:01 - Leadership and Teams
40:01 - Summit Recap and Closing

🦡 Resources & Links

🦡 GET AD BADGER ➡️
Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger
How to align team goals using Amazon PPC data tools?
How Do Technical and Creative Strategies Work Together in Amazon PPC?
What should you do first when Amazon PPC sales drop?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Josh Rawe

Guest Co-Host: Brady Tieland

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

You’re on a well-deserved vacation🌴, but your Amazon PPC campaigns don’t take a break...

In this episode, Michael and Brent Zahradnik from AMZ Pathfinder reveal a simple, powerful way to keep your Amazon PPC campaigns on track with minimal effort. Learn how to set up a streamlined weekly sheet that gives you all the insights you need, without the hassle. Listen now to learn how you can keep your Amazon PPC in check, even when you're away, and grab the free weekly sheet that makes it easy.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Balancing Work and Vacation
2:22 - Elevate and Delegate
4:42 - Interstellar PPC Reporting
10:37 - Impact of Attribution
17:39 - Breaking Down Ad Spend
24:25 - Structured Reporting
29:23 - Common Ground and Data Accuracy

🦡 Resources & Links

🦡 GET AD BADGER ➡️
How To Align Team Goals Using Amazon PPC Data Tools?
What Should You Do First When Amazon PPC Sales Drop?
What Makes an Amazon PPC Manager Successful?
Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger
What is the SKU Economics Report and How It Boosts Amazon Ads?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Michael and Clément Hynaux, a campaign manager at Ad Badger, uncover the secrets to a successful transition from a service-based business to SaaS. Have you ever wondered how a business changes when moving from providing services to a SaaS model?

Michael and Clément share their trials and triumphs on this battlefield. Learn how to delegate tasks effectively, adapt strategies, and avoid common mistakes that could be costly for your business.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 - Introduction
02:31 - A motivating tale
06:01 - Challenges in transitioning from service-based to SaaS
12:01 - Adapting strategies and the importance of delegation
18:01 - The role of machine learning in Amazon PPC
24:01 - Practical tips for a successful SaaS transition
34:01 - Closing thought

🦡 Resources & Links

🦡 GET AD BADGER ➡️ ⁠
⁠How Search Term Algorithms Boost Amazon PPC?⁠
⁠How to align team goals using Amazon PPC data tools?⁠
⁠What is the role of data in Amazon campaign management?⁠
⁠How Do Technical And Creative Strategies Work Together In Amazon PPC?⁠
⁠What should you do first when Amazon PPC sales drop? ⁠
📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠
⁠Subscribe to our newsletter⁠
⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠
⁠Review all our show notes⁠

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clément Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who's cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy's success—approaches that could be the key to either soaring sales or getting left behind.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 - Introduction
02:30 - Survival in the Amazon Business
03:50 - Kickstarter Experience as a Brand Building Bootcamp
06:00 - Combining Creative Branding with Technical Marketing
09:00 - The Role of Search Terms and Their Optimization
27:00 - Importance of Spreadsheet Skills
35:00 - Prioritizing Search Terms
46:00 - Episode Conclusion

🦡 Resources & Links * 🦡 GET AD BADGER ➡️ * What is the SKU Economics Report and How It Boosts Amazon Ads? * What is the role of data in Amazon campaign management? * What strategies can help minimize wasted spend in Amazon PPC? * How Do Technical And Creative Strategies Work Together In Amazon PPC? * Can Amazon PPC Success Be Predicted? * 📚 Unlock our FREE comprehensive Amazon Marketing Playbook * Subscribe to our newsletter * Transform your workflow with our comprehensive Amazon Advertising checklist * Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Jeremy Suelflow

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data?

The SKU Economics Report eliminates the headache of analyzing costs and revenues. It helps you identify your most profitable products and understand which advertising strategies truly work.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 - Introduction
00:36 - Overview of the new SKU Economics Report tool
3:03 - Amazon ad management roles
7:17 - Impact of cash flow on ad strategies for brands
9:00 - Amazon Fees and Profit Calculation
18:09 - Identifying profitable and unprofitable products
22:24 - Analyzing Total ACOS using the SKU Economics Report
27:00 - Optimizing ad spend based on the report's insights
28:22 - Percentage of total fees
30:00 - How to connect with Elizabeth

🦡 Resources & Links

🦡 GET AD BADGER ➡️
What is the role of data in Amazon campaign management?
What strategies can help minimize wasted spend in Amazon PPC?
How To Align Team Goals Using Amazon PPC Data Tools?
What Should You Do First When Amazon PPC Sales Drop?
How Do Technical And Creative Strategies Work Together In Amazon PPC?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this solo episode, Michael will reveal strategies to minimize wasted spend in Amazon PPC. Imagine a streamlined PPC campaign where every dollar is maximized, and wasted spend becomes a distant memory. That's the focus of this episode. We'll delve into the concept of wasted spend, guiding you on how to identify and effectively eliminate it. Tune in to transform your PPC campaigns and make each dollar work harder for you.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 - Introduction
00:10 - Series Kickoff: Amazon PPC Wasted Spend
00:47 - Defining Wasted Spend
01:26 - Understanding Conversion Rate and Its Importance
03:04 - Identifying and Analyzing Wasted Keywords
06:30 - Analyzing Search Term Reports
09:24 - Strategies to Minimize Non-Converting Spend

🦡 Resources & Links

🦡 GET AD BADGER ➡️
How Does Conversion Rate Influence ACOS On Amazon?
How To Align Team Goals Using Amazon PPC Data Tools?
What Should You Do First When Amazon PPC Sales Drop?
How To Achieve Low ACOS With Negative Keywords?
How Do Technical And Creative Strategies Work Together In Amazon PPC?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Michael and Andy Craig from AdHabit talk about how conversion rate affects your ACOS on Amazon. They explain unit session percentage, why listing optimization matters, and how price testing can help. Andy shares tips for small brands to improve their conversion rates and beat the competition. Tune in for simple, actionable advice to boost your sales and lower your ACOS.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 - Conversion Rate Importance
03:09 - Small Brand Hurdles
05:01- Price Testing Effects
07:27 - Shopify vs. Amazon
10:00 - Competitive Analysis
13:16 - Leveraging Reviews
15:30 - Conversion Strategies
18:33 - Avoiding Price Wars
22:34 - PPC and Organic Growth
31:22 - Traffic and Final Tips

🦡 Resources & Links🦡 GET AD BADGER ➡️

How To Align Team Goals Using Amazon PPC Data Tools?
What Should You Do First When Amazon PPC Sales Drop?
How To Achieve Low ACOS With Negative Keywords?
How Do Technical And Creative Strategies Work Together In Amazon PPC?
How Can Product Images On Amazon Boost Conversion Rates?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Andy Craig

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down step-by-step, sharing actionable tips for seamless team collaboration and data-driven success.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Introduction
1:00 - Small talk: gifts in Japan and China
4:22 - Assembling a killer PPC team
9:02 - Navigating conflicting objectives in PPC
11:35 - Steps to get your team aligned
14:00 - Mastering brand analytics and search query performance
18:00 - real-world success stories
24:00 - Future trends in PPC game
34:00 - Role of technology in scaling efforts
36:00 - Documenting processes for team efficiency
40:00 - Strategies for team collaboration
42:00 - Benefits of SOP documentation
50:00 - Closing thoughts

🦡 Resources & Links

🦡 GET AD BADGER ➡️
What Should You Do First When Amazon PPC Sales Drop?
How To Achieve Low ACOS With Negative Keywords?
How Do Technical And Creative Strategies Work Together In Amazon PPC?
How Can Product Images On Amazon Boost Conversion Rates?
What Makes An Amazon PPC Manager Successful?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mike Frekey

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Why Down Months Happen
1:57 - Seller Panic Button: To Push or Not to Push
5:03 - Utilizing Category Insights
14:00 - Exploring Product Opportunity Explorer
26:10 - Analyzing Brand Metrics for Performance Evaluation
34:21 - Strategic Responses to Market Changes
39:13 - Wrap-Up

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

How To Achieve Low ACOS With Negative Keywords?
How Do Technical And Creative Strategies Work Together In Amazon PPC?
How Can Product Images On Amazon Boost Conversion Rates?
What Makes An Amazon PPC Manager Successful?
How To Forecast Your Amazon PPC Approach (Classic)
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Transform your workflow with our comprehensive Amazon Advertising checklist
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He'll dive deep into the power of negative keyword management, something you won't hear anywhere else. Have you struggled with managing your keywords? Understanding how to use negative keywords can make a big difference. By the end of this episode, you’ll know how to improve your ACOS with these tips and tricks on negative keyword management.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Rocky Mountains intro
0:19 - What secrets do low ACOS accounts hold
0:41 - How can negative keywords boost performance
1:07 - What's the difference between keywords and targets
2:05 - How important is the negative keyword multiple
3:15 - Can a 38x negative ratio be effective
9:41 - How do you find the best negative keywords

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS
The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
How Do We Calculate Amazon ACOS?
How Do Technical And Creative Strategies Work Together In Amazon PPC?
How Can Product Images On Amazon Boost Conversion Rates?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will share tips on managing teams and best practices for creating effective marketing strategies.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Meet our guest: Laura Meyer from Envision Horizons
0:50 - How to balance technical and creative strategies in Amazon PPC
2:05 - Overcoming the challenges of combining tech and creativity
3:35 - Inside look: Running a full-service Amazon agency
4:45 - What are "centers of excellence" in Amazon marketing?
6:11 - How to avoid siloed departments and boost teamwork
8:51 - The power of pod structure for effective collaboration
10:29 - Training tips for performance marketers
12:02 - Key roles you need in your Amazon marketing team
14:41 - Why brand awareness is crucial for PPC success
18:10 - Boosting growth with DSP and AMC
21:16 - The role of affiliate marketing and creator connections
24:45 - How to test creative elements using PickFu
27:00 - Measuring ROI: Balancing creative and technical efforts
29:32 - Why a good account manager is essential
32:14 - Using first-party data to enhance Amazon campaigns
35:29 - Future trends in Amazon advertising you need to know
37:46 - Final thoughts and top advice for Amazon sellers

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
How Can Product Images On Amazon Boost Conversion Rates?
What Makes An Amazon PPC Manager Successful?
How To Forecast Your Amazon PPC Approach (Classic)
Why Should You Rethink Your Approach To PPC On Amazon?
What Is The Role Of Data In Amazon Campaign Management?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Laura Meyer

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

View Details

In this episode, Michael talks with Emma from Marketing by Emma about how to make your product photos on Amazon better. They discuss why having great pictures can help increase sales, common mistakes to avoid, and easy tips to improve your listings. Emma shares her thoughts on how good images can strengthen your brand and why it’s important to follow Amazon’s guidelines. They also touch on the latest trends in product photography.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Introduction
1:20 - Reviewing Cricut Maker images
3:00 - Importance of brand images
5:10 - Optimizing listings for user experience
7:30 - Conversion rates and competition
10:00 - Comparing traditional and modern products
14:00 - Effective image strategies
19:00 - Highlighting products through design
24:00 - Creating compelling image stacks
30:00 - Learning from competitor examples

🦡 GET AD BADGER ➡️

https://www.adbadger.com/pricing-product-tour/

What Is The Role Of Data In Amazon Campaign Management?
What Makes An Amazon PPC Manager Successful?
Why Should You Rethink Your Approach To PPC On Amazon?
Can Agencies Serve As Teachers In Amazon Selling?
What Amazon PPC Updates Do You Need For 2024?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Schermer Tamir

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

View Details

In this episode, Michael talks with Abe Chomali from XP Strategy about the key aspects of Amazon PPC. They explore why it's important to know the basics, common mistakes to avoid, and practical tips for improving your campaigns. Abe shares his own experiences, discussing how culture affects PPC success and why it's crucial to keep up with changes in Amazon’s algorithms. They also discuss the impact of new FTC rules on the industry.

We’ll see you in The PPC Den!

🦡 Highlights

1:05 Introduction

3:07 Role of curiosity and learning in PPC success

8:19 Leveraging Amazon's algorithms for better results

11:59 Ideal customer experience on Amazon

14:50 Personalization in Amazon search results

18:14 Adapting to policy changes in Amazon PPC

22:24 Impact of FTC regulations on PPC management

25:27 Protecting trade secrets in Amazon PPC

29:12 Continuous learning and professional growth in PPC

32:46 Challenges and opportunities in Amazon PPC

39:15 Podcast conclusion and key takeaways

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

How To Forecast Your Amazon PPC Approach (Classic)
What Is The Role Of Data In Amazon Campaign Management?
Why Should You Rethink Your Approach To PPC On Amazon?
How Does Tracking Keywords Help PPC?
Can Amazon PPC Success Be Predicted?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Abe Chomali

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

View Details

In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You'll learn how to budget and set realistic expectations to get the best results from your Amazon PPC efforts.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 Intro– Get out your crystal balls!

4:43 When is forecasting necessary in Amazon PPC?

9:27 First step when planning an approximation

10:57 Where to get approximate search volume

15:50 Where to get approximations for average CPC

20:05 How to build a mid-case or worst-case scenario

28:35 When does Elizabeth use approximations

30:40 Why approximations are useful

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

Where to find Elizabeth Greene
Junglr
Here’s another episode featuring Elizabeth, How To Launch Your First Sponsored Products Campaign On Amazon?
All About ACOS YouTube playlist
ACOS for Amazon: What is ACOS and How to Calculate for Amazon PPC?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Review all our show notes: https://www.adbadger.com/podcast

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

View Details

In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - What is Mina's morning routine?

5:31 - How Amazon sellers interact with their data

6:07- How do typical sellers behave with data

8:05 - What is competitive positional awareness

23:12 - How to build a comprehensive dashboard

36:02 - How to scale and optimize PPC campaigns

37:38 - How to identify wasted spend

45:52 - What is the conclusion

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

Thinking Strategically about Amazon Advertising
What Do I Do With Wasted Ad Spend
The Complete Amazon Advertising Evergreen Campaign Strategy Guide
How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data?
How Should I Analyze My Data for my Amazon PPC Campaign?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing influencer marketing with Creator Connections.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - How did Adverio impact Ad Badger?

2:55 - What tools does Seller Central offer?

4:12 - How can Search Query Performance enhance Amazon advertising?

11:09 - What is skewed economics in Amazon's context?

15:43 - What is the Product Opportunity Explorer?

19:49 - How can Market Basket Analysis improve sales?

23:46 - How to manage brand reputation on Amazon?

29:04 - How do brand tailored promotions and coupons work?

33:36 - What are the best practices for Amazon posts?

36:39 - How does Creator Connections facilitate influencer marketing?

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
How Does Tracking Keywords Help PPC?
Can Agencies Serve As Teachers In Amazon Selling?
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
How Can I Become An Advanced Amazon Marketer?
How Can I Reach My Full Potential In The Amazon PPC Space?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Subscribe to our newsletter
Review all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Danford

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Guest Introduction: Michael Tejeda

2:20 - Client Management Insights

3:01 - Deep Dive into Marketing Strategy

6:04 - The Role of Audits

7:14 - Understanding Client Needs

8:58 - How do FBA fee changes affect PPC strategies

10:57 - Managing Product Profitability

13:10 - Strategy and Client Communication

15:07- Key insights

🦡 Resources & Links

🦡 GET AD BADGER ➡️ ⁠https://www.adbadger.com/pricing-product-tour/⁠
⁠Can Amazon PPC Success Be Predicted?⁠
⁠How Does Tracking Keywords Help PPC?⁠
⁠How To Develop A Successful Client Relationship?⁠
⁠Can Agencies Serve As Teachers In Amazon Selling?⁠
⁠How To Launch Amazon Products That Customers Actually Want?⁠
📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠
⁠Subscribe to our newsletter⁠
⁠Review all our show notes⁠

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising.

We’ll see you in The PPC Den!

🦡 Highlights 

0:00 - Guest Introduction: Who is Mansoor Norouzi?

0:37 - Forecasting Focus: What is forecasting in Amazon PPC?

2:30 - How complex is Amazon advertising?

3:27 - Why never stop learning?

5:44 - What does forecasting really involve?

8:55 - How to plan financially for advertising?

11:47- How to determine market share?

17:46 - Which tools help understand the market?

29:25 - How to empower your Amazon strategy?

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
How Does Tracking Keywords Help PPC?
https://youtu.be/RJRN1RsaqWo
How To Develop A Successful Client Relationship?
https://youtu.be/PVZj1ZSrKtw
How To Launch Amazon Products That Customers Actually Want?
https://youtu.be/z4nCvWjhJnU
What Amazon PPC Updates Do You Need For 2024?
https://youtu.be/slwiD4LqGGs
How Can I Build Tasks To Help My Amazon PPC Campaign?
https://youtu.be/ncVo9QF7Qhk
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
https://youtu.be/72tKqVk08QA
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Review all our show notes: https://www.adbadger.com/podcast

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results.

We’ll see you in The PPC Den!

🦡 Highlights

0:35 - How do ads affect organic sales?

1:02 - How do I set up PPC campaigns?

2:19 - What are current challenges in Amazon advertising?

3:13 - Why is troubleshooting important in PPC?

5:00 - Why track keyword ranks?

10:02 - How does spending affect organic rank?

13:33 - How does rank tracking show PPC impact?

20:12 - How do I use high-value keywords effectively?

29:06 - Why is keyword rank tracking crucial?

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
What Do I Do When A Keyword Doesn’t Convert? (Classic)
Bidding On Branded Keywords: What Happens When You Turn Them Off?
8 Solutions To Fix An Amazon Campaign With Too Many Keywords
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Review all our show notes: https://www.adbadger.com/podcast

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro

0:48 - Explanation of broad and phrase match types

1:48 - Example of how broad match can trigger unrelated search terms

4:00 - Advice on sparing use of broad match in advertising strategies

6:03 - Clarification on the use of modified broad in sponsored products

9:32 - Real-world example demonstrating phrase match issues

13:31 - Tips on using search term analysis tools

16:00 - Importance of negative keyword management.

🦡 Resources & Links

How Do I Make The Most Of Amazon’s New Broad Match Update?
How Can I Use Phrase Match To Rank Higher On Amazon?
Is Exact Match Always Best?
How To Become An Advanced Advertiser For Amazon PPC Campaigns
How Ad Badger’s Experiments Helped Amazon Advertisers Optimize Performance
🦡 Book a call to discuss your best Amazon PPC strategy
📚 Get our content library that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes

Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Intro

0:42 - Why are long-lasting client-manager relationships important?

1:18 - What are common pitfalls in Amazon marketing relationships?

7:54 - How do you align goals between clients and managers?

10:57 - Why is trust important in partnerships?

20:57 - How can communication be adapted for clients and projects?

🦡 Resources & Links

Can Agencies Serve as Teachers in Amazon Selling?
https://youtu.be/cuVk3q7zp2M?si=m_fN0ujh5z9k487o
How to Launch Amazon Products That Customers Actually Want?
https://youtu.be/z4nCvWjhJnU?si=kOXs-qTgXt4C0WpA
How to Achieve High Lifetime Value?
https://youtu.be/o7FnHBZ5yao?si=O5jX9dAZoNRXdiPN
What Amazon PPC Updates Do You Need for 2024?
https://youtu.be/slwiD4LqGGs?si=S_thi7SVIBRJ-Vb5
Take my Amazon PPC ClickUp board for Amazon PPC Optimization
https://youtu.be/ncVo9QF7Qhk?si=ovzyvYFUTptxxc7v
🦡 Book a call to discuss your best Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/
📚 Get our content library that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux, Adam Riback

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way.

We’ll see you in The PPC Den!

🦡 Highlights 

0:00 - Quick intro

1:02 - Why the inventory score (IPI) matters

2:27 - How inventory levels affect Amazon ads

6:01 - What's coming next in inventory management

10:05 - What influences your inventory score

15:24 - Tips for a better inventory score

25:58 - How good inventory helps your ads work better

🦡 Resources & Links

How Do I Perfect My Amazon Inventory Management?
10 Steps to Maximize Amazon FBA Inventory Limits
How Can I Expand My Amazon PPC Campaign To Canada?
How Can An Amazon Campaign Audit Help My Business?
Take my Amazon PPC ClickUp board for Amazon PPC Optimization
🦡 Book a call to discuss your best Amazon PPC strategy
📚 Get our content library that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Blair Forrest

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 - Introduction

2:19 - 2024's balance and marketing myopia?

7:38 - Now harder for solo Amazon sellers?

11:40 - Focus on financial literacy

17:01 - Michael's view: Amazon ad forecast for brands

20:00 - Steps for better Amazon performance

23:44 - Should advance Amazon entrepreneurs improve skills?

28:17 - Back to basics

32:35 - SOP issues

37:48 - Destaney's book recommendation

🦡 Resources & Links

How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
How Should I Analyze My Data for my Amazon PPC Campaign?
How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
Amazon PPC Horrors: 10 Terrifying Mistakes You Might Be Making
How Can I Reach My Full Potential In The Amazon PPC Space?
What Amazon PPC Updates Do You Need for 2024?
Are We Still In The Golden Age of Amazon PPC? 🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Destaney Wishon

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Ever wondered how to make a hit product on Amazon? Come chat with Michael and Jake Zaratsian from JungleScout. They’ll tell you how to launch products that people really want. We’ll dive into the do’s and don’ts of starting your business, and reveal the biggest mistake to avoid in 2024.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 - Welcome

01:12 - Chatting About the Early Days of Selling on Amazon

05:02 - Can You Start a Business While Working Full-Time?

07:41 - The Biggest Mistake in Product Launches in 2024

09:48 - Basic Steps to Launch a Product on FBA

11:59 - How to Make Products People Love

17:09 - Why Gathering Customer Feedback First is Crucial

21:06 - Using Reviews to Improve Your Products

🦡 Resources & Links

6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign
How To Launch Your First Sponsored Products Campaign On Amazon?
Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon
New Launch Strategy For New Products: Skip The Auto?
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
How Can I Be The Most Efficient With My N-Gram Analysis?

🦡

Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Jake Zaratsian

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

View Details

🦡 Highlights

Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. 🏁

We’ll see you in The PPC Den!

00:00 - Welcome

1:50 - Small Talk: A Warm Winter at Minnesota

4:00 - How to Encourage More Repeat Buys at No Cost?

6:43 - Who Dominates in Profitable Per-Click Spending?

10:27 - Why is Branding Expensive?

14:20 - Starting Small: You Don’t Need Many Products

17:25 - Exploring the Customer Loyalty Analytics Dashboard

18:25 - The Math Behind Your Target ACOS

21:40 - Increasing Repeat Purchases

23:58 - Key Drivers of Lifetime Value After the First Sale

27:36 - Should Brand Search Strategy Change Despite Uncertainty?

31:00 - Rapid Fire

🦡 Resources & Links

How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
How Can I Become An Advanced Amazon Marketer?
How Can I Reach My Full Potential In The Amazon PPC Space?
How Can I Best Use Amazon Marketing Cloud?
Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS
The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign

🦡

Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Joe Shelerud

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes.

We’ll see you in The PPC Den!

🦡 Highlights 

00:00 - Welcome

1:47 - Small talk: A Journey Through Wine, Poetry, and Art

4:00 - Updating Sponsored Brand Pictures

6:31 - Amazon's AI Image Creator

9:44 - Vertical Videos for SB Ads

12:55 - Posts Now Use Vertical Videos

14:48 - Better Bulk Editing for SB Ads

21:04 - More Search Terms on Amazon

25:00 - Final Thoughts: Good or Bad?

🦡 Resources & Links

How Can I Elevate My Copywriting In My Amazon PPC Campaign?
Are We Still In The Golden Age Of Amazon PPC?
How Can I Reach My Full Potential In The Amazon PPC Space?
How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
An Important Update To Sponsored Product Placement Bid Modifiers
How Can I Expand My Amazon PPC Campaign To Canada?
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?

🦡

Book a call to discuss your Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

View Details

Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising.

We’ll see you in The PPC Den!

🦡 Highlights 

00:00 - Intro

1:37 - Creating a campaign

5:15 - Choosing a campaign type

7:06 - Sponsored Product

9:40 - Ad group name

13:51 - Add the products you're advertising

16:35 - Targeting: automatic or manual?

24:50 - Negative keyword targeting

31:57 - Negative product targeting

32:31 - Campaign section - Campaign bidding section

42:21 - Settings

48:31 - Launching manual targeting

🦡 Resources & Links

An Important Update To Sponsored Product Placement Bid Modifiers
How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?
Are your Amazon PPC Bids Healthy? | Ad Badger Product Demo
Introduction to Sponsored Product Campaigns in Seller Central
6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign
What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?
How and Why to Use Negatives in Your Amazon PPC

🦡

Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 - Intro

2:00 - What is N-Gram Analytics

4:21 - What to Do

5:56 - The Big Issue

8:11 - Start with Trend Searching

9:35 - N-Gram Analysis Steps

12:19 - Where to Find the Ad Badger Spreadsheet

12:57 - How to Effectively Use N-Gram Analysis

13:17 - What are the Benefits

15:48 - The Best Tool for Analytics

🦡 Resources & Links

How Do I Implement N-Gram Analysis on Amazon PPC?
What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?
What To Do About Low Click - Low Sale Keywords
Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
Maximizing Your Search Term Use on Amazon Advertising
How Do I Identify and Handle Duplicate Keywords in Amazon Search Term Report?
The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign

🦡 * Book a call to discuss your Amazon PPC strategy * 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing * Join our next Amazon PPC webinar 💻 📢 * Subscribe to our newsletter * Look through all our show notes

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

View Details

Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision.

We’ll see you in The PPC Den!

🦡 Highlights 

0:00 Intro

3:24 Small talk

5:28 Hot Amazon topic

7:25 Search Query Performance Report

9:30 What data insights does the report offer?

11:47 Advertising Performance vs. Search Query Performance

13:15 Strategy for product launches

15:25 Keyword strategy

20:32 Launching a special tea-coffee cup

22:53 Process

24:54 Analyzing 'badger blanket' conversion rate

31:56 Trend analysis strategy

32:45 Last tip

🦡 Resources & Links

How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
How To Get Over 100% Conversion Rates With Sponsored Display Ads
Increase Conversion Rates For Sponsored Brand Ads
Cranking Up Conversion Rates
The Complete Amazon Advertising Evergreen Campaign Strategy Guide
How Do I Optimize My Amazon Campaign Structure?
How Can I Best Use The Search Query Performance Report?
How to do Keyword Research for Amazon PPC: Back to Basics

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mike Frekey

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Do you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go over how to create daily, weekly, and monthly tasks lists to ensure your Amazon PPC Campaign is successful and high performing.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 Intro

3:30 Why You Should Use Tasks

4:57 Review Goals

6:15 Daily Checks

8:30 Bucket Based Bid Management

11:50 Budget Management

12:42 Ratio Checks

15:00 Campaign Structure

16:45 Search Term Analysis

17:40 Dayparting

18:11 Market Analysis

20:40 Testing

23:10 Overview

🦡 Resources & Links

Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
The Complete Amazon Advertising Evergreen Campaign Strategy Guide
Much Ado About Budgets
The Complete Amazon Campaign Types Reference Guide
The ACOS Power Ratio For Amazon PPC
How Do I Optimize My Amazon Campaign Structure?
How Do I Identify And Handle Duplicates In Amazon Search Term Report?
What Are Dayparting And Weekparting In Amazon PPC?

🦡 * 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing * Join our next Amazon PPC webinar 💻 📢 * Subscribe to our newsletter * Look through all our show notes * Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Class is in session! In this solo episode, Michael reviews changes and updates to the Product Opportunity Explorer, specifically the “Customer Review Insights” and “Returns” tabs. He’ll go over how to use these tools to your advantage when creating your Amazon listings, and how to make your product stand out against your competitors.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 Intro

1:50 Looking At The Product Opportunity Explorer

4:15 Changes To Customer Review Insights

5:30 How You Can Best Use Customer Review Insights

9:30 Exploring The Returns Tab

🦡 Resources & Links

How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
How Can I Reach My Full Potential In The Amazon PPC Space?

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Bring on the power! In this episode, Ad Badger Campaign Manager Clement Hynaux sits down with Michael to discuss the ACOS Power Ratio, to help combat your wasted ad spend. They break down our ACOS Power Ratio Quick Sheet to make calculating your ACOS Power Ratio simple and easy.

Get the ACOS Power Ratio Quick Sheet here: https://www.adbadger.com/amazon-ppc-checklist/

We’ll see you in The PPC Den!

🦡 Highlights 

0:00 An Overview

2:16 ACOS Power Ratio

4:15 Breaking Down The Columns

8:08 Problem Solving The Power Ratio

13:33 Spreadsheet Tips

14:19 The Deep Dive

🦡 Resources & Links

The ACOS Power Ratio For Amazon PPC
How Do I Implement N-Gram Analysis On Amazon PPC?

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

3:10 What’s New With Emma

11:05 The Journey Through AI

17:45 Has AI Changed Your Process?

24:06 Thinking About Goals

26:22 How Can I Elevate My Copywriting?

32:35 First Steps

47:15 Where You Can Find Emma

🦡 Resources & Links

Where to find Emma, Marketing By Emma
Check out Marketing By Emma's YouTube channel
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
12 Free Amazon Features Every Brand Should Be Using!
How To Use Bulk Operations On Amazon To Crush Your Competition
Balancing Amazon PPC Optimization And Expansion
How Do I Create Data-Driven Product Pages On Amazon

🦡

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Schermer Tamir

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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Let’s take a trip down memory lane! In this episode, Michael sits down and takes us through the first ever Ad Badger PPC Den Podcast episode. Titled “Why We’re Living In The Golden Age Of Amazon Advertising” he evaluates if that still reigns true, and just how much things have changed after five years.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

6:42 The Difference 5 Years Makes

8:45 Current Amazon Stats

21:02 New Shopping Experiences

23:33 Are CPCs Still Good?

31:03 First Audience Question

35:52 Past Looks To Future

38:00 How Have Things Changed?

🦡 Resources & Links

Why We’re Living In The Golden Age Of Amazon Advertising
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
How Can I Use Amazon Advertising Stats To Manage My PPC?

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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Level up your Amazon PPC Marketing this year with Abe Chomali of XP Strategy PPC Management. Abe sits down with Michael to discuss how to develop your Amazon PPC account strategies to become a better Amazon marketer, including the shift from mechanical to creative advertising, the flow of account analyzing, the importance of note taking, and more.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:18 The Importance of Note Taking

10:20 The Shift From Mechanical To Creative

18:26 How Do I Start Creating My Own Strategies?

23:50 The Learning Flow

31:40 Words Of Encouragement From Abe

🦡 Resources & Links

Where to find Abe Chomali, XP Strategy PPC Management
Case Study: How Do I Fix A Bad Amazon Campaign Structure?
How To Become An Advanced Advertiser For Amazon PPC Campaigns
Bidding On Branded Keywords: What Happens When You Turn Them Off?

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Abe Chomali

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways to use the system, additions to his process that contribute to success, and general rules to live by when it comes to Amazon advertising. A great episode for those looking to expand their knowledge on the SQPR and Amazon PPC practices.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:40 Dubai Life

6:30 An Important Preface

9:45 Defining The Search Query Performance Report

12:00 Mina’s Additions To The SQPR

14:30 Normalization

21:25 Beta Use Cases

25:30 Take Your Time

28:40 The 3 Modes

🦡 Resources & Links

Where to find Mina Elias, Trivium
Why Amazon’s Search Query Performance Dashboard Is Awesome
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
The Wait is Over... Search Term Reports for Sponsored Brand Ads are Here
Bidding On Branded Keywords: What Happens When You Turn Them Off?

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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January is for reflection! Sit down with Michael as he reflects on the strategy to send Google ads traffic to Amazon. He’ll walk you through the five ways to measure success in the results you see from sending Google ads traffic to Amazon, as well as parting principles and key takeaways.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:25 An Overview

3:05 Per ASIN Results

4:10 Net Organic Position Change

5:10 Individual Keyword Improvements

6:50 Revenue Growth From Organic Keywords

8:25 Direct Amazon Sales Analysis

12:25 Boosting Brand Referral Bonus

12:45 Principles

🦡 Resources & Links

How To Send Google Ads Traffic To Your Amazon Listing (Classic)
Overcoming Challenges Of Running Google Ads To Amazon Listings
Using Reverse ASIN On Your Own Product For New PPC Keywords
How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?

🦡

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more!

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:50 Noemi’s Journey

5:00 The Importance Of A Strong Foundation

9:30 Using Search Term Report in 2023

13:15 Defining Root Keywords

18:04 How People Manage Match Types

25:12 Using Search Term Report Data

32:42 How Often Should You Check In?

35:32 How Long Might It Take To See Results?

39:00 Where to find Noemi

🦡 Resources & Links

Where you can find Noemi, Scale Wave
The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here
The Best Amazon PPC Keyword Research Method
How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
How Do I Implement N-Gram Analysis On Amazon PPC?
The Complete Amazon Campaign Types Reference Guide
New Keyword Research Approach: Gain New Clients For Amazon PPC
Is Exact Match Always Best?

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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We’ve got our head in the clouds this week, the Amazon Marketing Cloud that is. Michael sits down with Brent Zahradnik of Amz Pathfinder to discuss all things regarding the new Amazon Marketing Cloud. They’ll discuss what it is, how it works, and how you can best use it for your Amazon PPC campaigns.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

4:25 Rapid Fire Questions - Amazon Marketing Cloud

4:50 What Is Amazon Marketing Cloud?

6:18 How Does AMC Work?

9:50 What Makes The Data Different?

15:27 Query Editor Explained

17:48 Different Types of Reports

28:40 How Can I Get Started

🦡 Resources & Links

Where to find Brent, Amz Pathfinder
How Do I Get Started With Amazon DSP?
How Can I Utilize Sponsored Brand Placements For My Amazon PPC Campaigns?
An Introduction To Targeting Options On The Amazon DSP

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Niet

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In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximum potential in the Amazon PPC Space. Gonza will discuss how he got started and his best practices he’s learned along the way. A perfect episode for anyone looking to expand their knowledge of E-Commerce.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:20 Beautiful Miami Weather

3:30 Gonza’s Journey & Advice

10:25 Advice for the Spreadsheet Averse

13:46 Doing Things Differently

18:50 Finding Your Destination

30:50 The Importance of Playing at a Higher Level

34:04 A Book Recommended for Entrepreneurs

🦡 Resources & Links

Where to find Gonza Martinez, Ziresquare
How Do I Identify And Handle Duplicates In Amazon Search Term Report?
Why Amazon’s Search Query Performance Dashboard Is Awesome
How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
A Case For Segmenting Branded Keywords In Amazon PPC
Overcoming Challenges Of Running Google Ads To Amazon Listings
What’s The Difference Between Large Vs. Small Amazon ASIN Accounts?

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Gonza Martinez

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze the ACOS power ratio, their sponsored products vs. sponsored brand spend, keywords, and more to diagnose the accounts. You’ll walk away better able to navigate accounts with low ACOS.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 A Relaxing Intro from Michael

1:07 Characteristics of Low ACOS Accounts

1:30 Looking at Account #1

4:13 Looking at Account #2

7:50 Drawing Conclusions From A 3rd Account

9:57 Takeaways

14:20 Wrap-up

🦡 Resources & Links

The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
How To Do Keyword Research For Amazon PPC: Back To Basics
The ACOS Power Ratio For Amazon PPC
What Are Amazon PPC Negative Keywords? The Complete Guide
New Keyword Research Approach: Gain New Clients For Amazon PPC
How Do I Make The Most Of Amazon’s New Broad Match Update?
Amazon Sponsored Products: Everything You Need To Know
What Brand Halo? The Sponsored Brands Attributed Purchase Report
The Complete Amazon Campaign Types Reference Guide

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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Dayparting has arrived! In this brief episode, Michael teaches you how to build confidence in your dayparting. You’ll look at the data breakdown by day of the week, 24 hours, and 168 hours, for the most accurate analysis of your hourly traction, to make the most informed decisions on your revenue-per-click based bids.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

0:17 Bidding

3:18 Newly Available Data

5:14 Product Grouping

8:02 Day of the Week Data

9:00 24 Hours Data

10:15 168 Hours Data

🦡 Resources & Links

Bidding On Branded Keywords: What Happens When You Turn Them Off?
The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
How Do I Fix Low-Impression, Low-Click Keywords In Amazon PPC?

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help you find which would work best for your selling goals. This episode is a must see before the holiday season.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:26 Sean’s Hopes From Santa

5:00 The Four Approaches

6:14 Max Profit Per Unit vs. Max Total Profit

8:18 Max Market Share

9:45 Balanced Approach

12:05 General Rule Of Thumb

13:30 Approach Based On Goals

17:25 Which Approach Is Best For You?

26:30 Lightning Deals & Prime Exclusive Discounts

31:30 Optimizing Your Deal

34:37 Should PPCers Own Promotions for Clients?

38:04 How Strategies Change For Each Approach

47:00 Final Thoughts

🦡 Resources & Links

Where to find Sean Stone, Stone’s Goods, getlontra
How Can I Best Use Brand Tailored Promotions?
How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?
A Data-Oriented Approach To Amazon Prime Day Advertising
Ramping Up For Cyber Monday And Black Friday With Data-Driven PPC Strategies [Re-Release]
Overcoming Challenges Of Running Google Ads To Amazon Listings
Why Amazon’s Search Query Performance Dashboard Is Awesome

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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New Dashboard Alert! Mansour Norouzi from Incrementum Digital sits down with Michael to discuss and analyze the benefits of Amazon’s new Customer Loyalty Dashboard. They break down the different data reports included in the dashboard, and explain how this new information can help you and your Amazon PPC Campaign.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:40 What’s Good With Mansour

5:30 Analyzing the Brand Analytics Report

7:30 Defining Customer Segments

12:45 New & Potential Customers Data

17:40 Repeat Customers Data

27:20 Different Types Of Customers

30:12 Top Tier Fading Away?

33:17 Segment Metrics

39:30 Where You Can Find Mansour

🦡 Resources & Links

Where to find Mansour, Incrementum Digital
How Can I Best Use Brand Tailored Promotions?
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
Amazon’s New Sponsored Display Audiences
How To Become An Amazon Sponsored Display Master
The Power Of Sponsored Brands Placements On Amazon

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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Live and in person, Joshua Rawe of eSpark joins Michael in a podcast studio for this episode. They discuss a multitude of topics, including the newly released brand tailored promotions. They give you tips on how to best use these brand tailored promotions to your advantage.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 Introduction

1:15 First Meeting

2:38 How This Started

3:30 Podcast Pros

9:25 Last Zap You’ve Made?

12:20 A New Strategy

14:20 Defining Brand Tailored Promotions

17:15 How Much Should Go To Sponsored Display?

21:52 Does ChatGPT Hold Up?

27:43 Using Your Email List

32:20 Is Amazon Right For Your Product?

36:45 Turn On Brand Tailored Promotions!39:00 In Mike’s Shoes

47:00 Wrapping Up

🦡 Resources & Links

Where to find Joshua Rawe, eSpark
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
How Should I Analyze My Data For My Amazon PPC Campaign?
How Can I Beat A Summer Amazon PPC Slump?
Ad Badger & Bobsled Marketing: Keep Your Amazon Team On The Cutting Edge
Case Study: How Do I Fix A Bad Amazon Campaign Structure?
How Do I Optimize My Amazon Campaign Structure?

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Joshua Rawe

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:42 What Are Placement Percentages?

4:22 The New Update

7:14 How Can I Use This To Improve Performance?

15:30 Algorithmic Considerations

21:25 Segmenting Campaigns Based on Placements

22:45 Final Thoughts On The Update

🦡 Resources & Links

8 Solutions To Fix An Amazon Campaign With Too Many Keywords
Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords?
How To Segment Branded Keywords In Amazon Ads
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1)
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2)
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
What To Do About Rising CPCs (PPC Boosters Series)
How To Quickly Lower ACOS Using Bulk Operations

🦡 * 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ * Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/ * Subscribe to our newsletter: https://www.adbadger.com/newsletter/ * Look through all our show notes: https://www.adbadger.com/podcast * Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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O, Canada! Michael is joined by Blair Forrest of AMZ Prep and resident Canadian. Blair and Michael chat about diving into Amazon Canada in under two weeks. They discuss the pros and cons of expansion, common misconceptions, and a step by step playbook on how to break into the country’s market.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

1:00 The Average Canadian Day

5:00 The Intent Behind Expansion

8:55 Pros and Cons of Expanding to Canada

9:20 Key Requirements

16:20 The Playbook of Expansion

26:20 Key Challenges

33:50 Closing Thoughts

🦡 Resources & Links

Where to find Blair Forrest, AMZ Prep
10 Steps To Maximize Amazon FBA Inventory Limits
Amazon Case Study: How Freshfield Conquered A Competitive Market
Growing A Global Amazon Empire: How To Reach International Markets
How Do I Perfect My Amazon Inventory Management?

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Blair Forrest

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He’ll discuss the importance of luck, the bias of recency, managing search term reports, different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more!

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

00:27 The Psychology of Money

1:00 The Importance of Luck

1:50 Time Horizons & Risk Tolerance

2:37 The Bias of Recency

5:00 Managing Search Term Reports

8:10 Who Was Right?

🦡 Resources & Links

The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here
Long Tail Search Terms: The Amazon PPC Silent Killer
How Do I Identify And Handle Duplicates In Amazon Search Term Report?

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They break down the launch process into categories including launch phase, long-term strategy, pre-launch prep, and more to make sure your control room is ready for takeoff.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

3:25 Product Launching Rundown

7:35 The Importance of Research

13:30 Setting Up Your Campaign

23:00 Moving Into Launch Phase

27:30 Optimizing As Solutions

30:00 Expanding Your Targeting

35:10 Long-Term Thinking

🦡 Resources & Links

How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
New Keyword Research Approach: Gain New Clients For Amazon PPC
A Case For Segmenting Branded Keywords In Amazon PPC
The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
The Complete Amazon Campaign Types Reference Guide
Should You Segment Automatic Sponsored Product Campaigns?
Amazon’s New Expanded Product Targeting: How Do I Make The Most Of It?

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Olena Shmaiun

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

Highlights:

0:00 Nancy shares what to expect in this episode

00:37 Why are foundations important?

05:29 Back to basics on Keyword Research

06:27 What is a keyword?

09:36 What is a target?

10:37 What is a search term?

12:52 Keyword Research goals

20:07 Does keyword research ever end?

24:59 Is it possible to test keyword research too fast?

28:53 Percentage of budget for keyword research?

32:10 Keyword Research tools on Amazon

38:48 Third party Keyword Research tools

46:17 Creating Keyword Research Pros

If you like what you hear, please give this video a Thumbs Up and share with your friends!

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links:

Where to find Brent
RPSB: Still the Best Keyword Research Strategy?
How to Use Reverse ASIN Lookups for New Amazon Keywords
How Keyword Dumping Ruins Your PPC Campaigns
New Keyword Research Approach: Gain New Clients For Amazon PPC
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

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Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the details of negative keyword management. He’ll discuss definitions, various management practices, and how to use the Ad Badger software to easily scan for negative terms. After this episode, you’ll walk away an expert on negative keywords.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

1:12 What Are Negative Keywords?

1:37 3 Kinds of Search Terms to Negate

2:56 How Bad Should It Get First?

6:36 Types of Negatives To Add

8:20 Daily Scans

12:00 Setting Up Your Scan

🦡 Resources & Links

Amazon CTR 101: Improve Your Amazon Click-Through Rate
What Is The Best Way To Fix Low Sales For My Amazon PPC Campaign?
Is Exact Match Always Best?
What Are Amazon PPC Negative Keywords? The Complete Guide
8 Solutions To Fix An Amazon Campaign With Too Many Keywords
Why Amazon’s Search Query Performance Dashboard Is Awesome
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about what it’s like to be a seller vs. a vendor, in relation to Amazon PPC campaigns. They dive into differences between the two, pros and cons of both, and how these different positions affect their marketing.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

4:26 Being a Seller vs. a Vendor

7:03 Why Should You Become A Vendor?

11:05 ECommerce Operations

20:04 Price Optimization Limitations

34:50 Marketing To Sellers vs. Vendors

44:30 The Next Frontier

59:00 Ad Badger Software Tool

🦡 Resources & Links

Where to find Adam Riback, CFS Brands
Prime Day Preparation: Capitalizing On The Most Important Days Of The Year
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Why Should I Optimize Prices on Amazon Advertising?
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
Amazon’s Marketing Stream Explained: A Technical Breakdown

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Adam Riback

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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Ad Badger CTO Nick Isber sits down with Michael to talk about all things data in regards to your Amazon PPC Campaign. They delve into Amazon’s data delays, how to analyze your keyword numbers, how AI affects campaigns, and more!

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

3:30 The Standard Model of Particle Physics

6:12 What Is It Like To Optimize Daily?

10:30 Analyzing Your Keyword Numbers

13:30 No Orders From A Mathematical Perspective

17:26 Why Keyword Research Matters

19:47 Why Do We Have A Data Delay?

29:36 Diagnosing A Data Delay

34:15 Thinking About The AI Boom

39:50 Learn More About Ad Badger’s Software Tool

🦡 Resources & Links

How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1)
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2)
4 Reasons Why Lowering Your Bids Won’t Always Lower Your ACOS
Bidding On Branded Keywords: What Happens When You Turn Them Off?
Why Amazon’s Search Query Performance Dashboard Is Awesome
ACOS For Amazon: What Is ACOS And How Do I Calculate It For Amazon PPC?
How To Do Keyword Research For Amazon PPC: Back To Basics
New Keyword Research Approach: Gain New Clients For Amazon PPC
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
How to use AI & GPT for Amazon Marketing & Amazon Growth

🦡

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Nick Isber

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you find a diagnosis. Equipped with a fantastic flow chart, the pair go through the process of finding the root cause of your low sales, and how to remedy them, step by step. Be sure to download the flow chart using the Content Library link below!

We’ll see you in The PPC Den!

🦡 Highlights 

0:00 What to expect in this episode

3:00 Balance as an Entrepreneur

5:55 Why are Sales Down

10:18 Check Out Your Sessions

13:30 Overall Sales Equation

18:58 Competitor Sales Trends

22:00 My Sales Are Down, but Sessions Are Up?

27:05 What Happened on the PPC Side?

37:15 Check Out Ad Badger Software

🦡 Resources & Links

Where to find Elizabeth Greene: Junglr - Youtube
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Amazon CTR 101: Improve Your Amazon Click-Through Rate
What To Do About Rising CPCs (PPC Boosters Series)

🦡

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more!

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:30 Adam’s PNW Energy

7:05 Defining the Summer Slump

10:45 Taking Back Control

13:20 Understanding Consumer Behavior

21:25 Ways To Pace Competition

26:53 Should I Increase My Budget?

28:50 Keeping Track of Budget

33:33 New To Brand Customers

🦡 Resources & Links

How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday?
How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022
How Do I Make The Most Of Prime Day 2023 As An Amazon PPC-Er?
Much Ado About Budgets
What Consumer Behavior Says About You: Amazon Brand Analytics
Balancing Amazon PPC Optimization And Expansion
Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon
How Do I Stay Ahead Of The Curve And Become A Better Amazon PPCer In 2023?
Making Sense Of New To Brand Metrics

🦡

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Adam Mellott

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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The Future Is Now! Michael sits down with Clement Hynaux to discuss how to use AI to your advantage in regards to your Amazon PPC Campaigns. They analyze how ChatGPT can help with copywriting, keyword organization, spreadsheet interpretation, and more. Be sure to check out our Resource Library linked below to access Clement’s prompts!

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

4:40 The Importance of Prompts

5:33 AI & Amazon Marketing

6:30 Copywriting Anything

13:48 Using AI for Client Communication

19:10 Organize Your Keyword Research

24:02 Code Interpreter

27:20 Seasonal Analysis

🦡 Resources & Links

Will GPT Change The World Of Amazon Marketers?
Amazon SEO: How To Optimize Your Organic Product Listings
Ad Badger & ZonGuru: Boost Your SEO With High-Value Keywords
The PPC-Ers Guide To Getting Started With SEO On Amazon
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
How Do I Optimize My Amazon Campaign Structure?
How Keyword Dumping Ruins Your PPC Campaigns

🦡

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amazon’s sponsored brand placements. They break down Amazon’s automated bidding feature, how to adjust for rest of search, making decisions based on your goals, and more!

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

3:00 Michael’s Alaskan Adventure

6:35 Why Sponsored Brands?

10:23 Breaking Down Bidding

16:30 Adjusting for Rest of Search

20:00 Making Decisions Based on Goals

22:14 Should This Be An Optimization Habit?

24:26 New To Brand

29:30 Final Takeaways

🦡 Resources & Links

The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here
Bidding On Branded Keywords: What Happens When You Turn Them Off?
How To Quickly Lower ACOS Using Bulk Operations
Making Sense Of New To Brand Metrics

🦡

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:25 Stephen’s Spreadsheet Roots

5:30 Who Is The Average Amazon Seller?

10:57 Examining Trends

16:30 Will These Trends Continue?

19:00 ACOS Difference vs. Average

22:22 How Much Should I Be Spending on Sponsored Products?

32:35 Closing Thoughts

🦡 Resources & Links

Where to find Stephen Noch, Ocean PPC
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
How Can I Use Amazon Advertising Stats To Manage My PPC?
How To Get Over 100% Conversion Rates With Sponsored Display Ads
How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022
Why Do I Need A New Strategy For Account Averages In Amazon Advertising?
What Brand Halo? The Sponsored Brands Attributed Purchase Report
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?

🦡

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Stephen Noch

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tactics, and best practices. The pair discuss how to fix campaign structures, increasing coverage, ACOS data delays, and more!

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

3:55 Alfredo’s Productivity Philosophy

5:55 “Coverage” as a PPC term

9:55 Picking Up On The Nuances

11:20 Fixing a Campaign Structure

13:40 Implementing N-Gram Analysis

18:40 Increasing Coverage With Sponsored Display

23:50 Dealing With High SKU Accounts

29:14 Looking At ACOS With Data Delays

33:42 Search Behavior Randomness

🦡 Resources & Links

Answered Prayers: Negative ASIN Targeting Comes To Auto Campaigns
How Product Targeting In Manual Campaigns On Amazon Actually Works (Classic)
How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022
How Do I Make The Most Of Amazon’s New Broad Match Update?
How Do I Implement N-Gram Analysis On Amazon PPC?
How Do I Make Excellent Amazon Sponsored Display Videos On Budget?
The Sponsored Display Double-Tap
Amazon’s New Sponsored Display Audiences
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon

🦡

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Alfredo Roselli

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. They discuss where you should get your starting bids from, if you should use suggested bids, and different strategies for a variety of campaigns.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

5:49 Where Do You Get Your Starting Bids From?

9:10 Should You Use Suggested Bids?

9:30 Brand New Keywords & Themes

10:00 Keywords Related To Those Previously Used

14:30 Bids For Single Keyword Campaigns

18:15 ASIN Targeting Starting Bids

21:15 Category Targeting

🦡 Resources & Links

Where to find Brent Zahradnik, AMZ Pathfinder
7 Personalities Of Amazon PPC Bid Optimizers
Following Amazon’s Suggestions? The Mysterious “Suggested Bid”
How Do I Make The Most Of Amazon’s New Broad Match Update?
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1)
How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2)
Make Your Best Keywords Better With Single Keyword Campaigns
Answered Prayers: Negative ASIN Targeting Comes To Auto Campaigns

🦡

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Amazon’s Prime Day is the most anticipated shopping event of the year. We are thrilled to have Jake Zarastian from JungleScout join Michael to share his invaluable insights for making the most of this annual extravaganza. In this episode, they cover improving images, organizing data, doing nothing, and more. Don’t miss out on this opportunity to stay ahead of the game.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:08 Small talk: Welcome to the jungle

3:54 Jake’s Amazon background

5:51 How to maximize Prime Day sales

10:04 Pro tip: Improve your images!

11:56 Amazon PPC Stats for Prime Day 2022

19:40 Pro tip: Organize your data

23:18 Pro tip: Get aggressive before & after Prime Day

26:12 Pro tip: Do nothing…?!

30:17 Are we ready?!

🦡 Resources & Links

Where to find Jake Zarastian, Jungle Scout
A Data-Oriented Approach to Amazon Prime Day Advertising
Amazon Advertising Stats (Updated Quarterly)
How Can I Use Amazon Advertising Stats to Manage My PPC?
Case Study: How Do I Fix A Bad Amazon Campaign Structure?
How Do I Optimize My Amazon Campaign Structure?
How Do I Identify and Handle Duplicates in Amazon Search Term Report?

🦡

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Jake Zarastian

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Sean Stone of Stone’s Goods sits down with Michael to discuss 7 ways to grow organic ranking in your Amazon PPC Campaigns. They discuss discounts and deals, organic sales percentages, how to utilize Google ads, and more.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

3:37 Organic Sales Strategy: 2017 vs. Today

7:15 Defining Organic Sales

11:05 Non PPC Sales Percentages

21:27 Increasing Total Organic Sales

26:00 7 Things To Grow Organic Ranking

26:55 Lightning Deals, Prime Exclusive Discounts, 7 Day Deals

32:38 Organic Sales Percentage vs. Organic Unit Percentage

34:00 Single Keyword Campaigns

37:10 Google Ads

40:53 Email

45:55 Price Testing

🦡 Resources & Links

Where to find Sean Stone: stonesgoods and getlontra
Boost Amazon Organic Ranking - Run Google Ads to Your Amazon Listing [Ad Badger X Search Scientists]
Amazon Conversion Rates: Boosting Your Organic Sales In 2020
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon
Make Your Best Keywords Better With Single Keyword Campaigns
New Keyword Research Approach: Gain New Clients For Amazon PPC
Overcoming Challenges Of Running Google Ads To Amazon Listings
How To Send Google Ads Traffic To Your Amazon Listing (Classic)
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking

🦡

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sean Stone

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

View Details

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

6:10 12 Free Amazon Ads Features

6:20 Virtual Bundles

8:40 Posts On Amazon

12:20 Brand Story

15:00 Brand Profiles

16:13 Premium A+ Content

19:18 Brand Referral Bonus

22:30 Customer Engagement

25:57 B2B Pricing

27:26 Customer Reviews

31:25 Managing Experiments

35:42 Using Keywords in Q&A

37:12 Pricing

🦡 Resources & Links

Where to find Mansour Norouzi
Will GPT Change The World Of Amazon Marketing?
Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It
Ad Badger & Bobsled Marketing: Keep Your Amazon Team On The Cutting Edge
How To Get Revenue-Boosting Amazon Reviews
Getting High-Quality Product Reviews On Amazon With Andy Lam
Amazon Enhanced Brand Content Vs A+ Content
A Case For Segmenting Branded Keywords In Amazon PPC
Examples of Brand Story and Bundles: Zesty Paws
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Ad Badger PPC Campaign Manager Clement Hynaux sits down with Michael to talk about comparing search volumes for Amazon PPC campaign keywords. They discuss various different keyword research tools, and how to analyze your findings.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

4:00 Why You Need Keyword Research Tools

7:14 Defining Key Terms

13:05 Explaining The Experiment

22:15 Third-Party Tools

25:42 How Do We Interpret This Data?

30:20 Orders Approximations

39:50 Closing Thoughts

🦡 Resources & Links

Why Amazon’s Search Query Performance Dashboard Is Awesome
New Keyword Research Approach: Gain New Clients For Amazon PPC
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
Use Reverse ASIN Lookups For New Amazon PPC Keyword Research
How Do I Use Amazon BSR To Increase My Rankings And Sales?
Case Study: How Do I Recover From An Amazon BSR Low Ranking?
How To Do Keyword Research For Amazon PPC: Back To Basics
How To Forecast Your Amazon PPC Approach

🦡

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Trivium’s Vince Montero talks with Michael about how to combat rising CPC costs in your Amazon PPC Campaigns. They evaluate the source of CPC inflation and discuss helpful tips and strategies to stay competitive in the selling environment, even with the rising Costs Per Click.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

3:30 Cause of CPC Inflation

6:50 Evaluating the CPC Increase

10:06 Discovering New Ad Types

14:11 Amazon’s New Video Placement

19:30 Taking A Look At Your Competitors

22:55 Closing Thoughts

🦡 Resources & Links

Where to find Vince Montero, Trivium
PPC Checklist
How To Send Google Ads Traffic To Your Amazon Listing (Classic)
The A-Z Of Amazon SEO And How To Rank Your Product On Amazon
How Do I Find New Areas To Scale My Campaign
How To Segment Branded Keywords In Amazon Ads
The Complete Amazon Campaign Types Reference Guide
How Do I Identify And Handle Search Term Duplicates In Amazon Advertising?
What To Do About Rising CPCs (PPC Boosters Series)

🦡

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Vince Montero

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions.

Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 Nancy shares what to expect in this episode

1:55 Intro

3:45 What to do with keywords that have zero sales

5:05 Search terms vs. Keywords

9:10 Keyword case study

11:05 When should you pause a keyword?

18:28 Keyword management in practice

24:13 How to interpret and act on your keyword data

37:45 Managing converting keywords

41:15 Closing thoughts

🦡 Resources & Links

How To Optimize Keywords With 0 Sales In Amazon PPC
What To Do About Low Click – Low Sale Keywords
3 Filters To Use Weekly In Your Search Term Report On Amazon
Long Tail Search Terms: The Amazon PPC Silent Killer
All Things Negative Keywords
New Keyword Research Approach: Gain New Clients For Amazon PPC
Bidding On Branded Keywords: What Happens When You Turn Them Off?
How To Do Keyword Research For Amazon PPC: Back To Basics
How To Tell A Story With Amazon PPC Data To Boost Client Satisfaction
The A-Z Of Amazon SEO And How To Rank Your Product On Amazon
How To Optimize For Total ACOS Goals In Amazon Advertising
How Do I Fix Low-Impression, Low-Click Keywords In Amazon PPC?
New Keyword Research Approach: Gain New Clients For Amazon PPC

🦡

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Stephen Noch

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

View Details

Ad Badger PPC Campaign Manager Alfredo Roselli sits down with Michael to discuss using Profit and Loss Dashboards to optimize Amazon PPC Campaigns, and how to evolve as an Amazon PPC marketer. They break down how to format your P&L dashboard, how to analyze your findings, how often you should implement changes, and more!

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

3:42 What is a Profit and Loss Dashboard?

4:38 Fixed vs. Marginal Costs

5:50 How To Format Your P&L Dashboard

9:07 How Often Should You Make Changes?

11:20 How To Use P&L for PPC

12:23 Analyzing Insight From Your Reports

16:00 Don’t Misdiagnose Your Campaign

19:13 Vital Insight from P&L Dashboards

23:50 Overview of Your Dashboard

27:00 Context is Crucial

29:44 Final Takeaways

🦡 Resources & Links

Why And How To Use New Bulk Sheet Features In Amazon Ads
How Do I Optimize For Total ACOS Goals In Amazon Advertising?
The A-Z Of Amazon SEO And How To Rank Your Product On Amazon
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Three Effective Ways To Optimize Amazon PPC Bids

🦡 * 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ * Subscribe to our newsletter * Look through all our show notes * Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Alfredo Roselli

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Junglr’s Elizabeth Greene joins Michael to discuss account practices for Amazon ASIN accounts, and how those practices differ based on account size. They share their thoughts on different activities that scale, campaign structure, how to focus your optimization efforts, and more.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

10:40 Elizabeth’s Observations With Account Size Differences

14:30 What Products Should I Be Optimizing?

19:05 Analyzing Outside Your Best Practices

21:08 Activities That Scale

27:46 Tackling Weak Spots

33:23 Analyzing Low Impact Product Practices

40:08 Determining Where To Focus Your Time

43:05 Final Thoughts

🦡 Resources & Links

Where to find Elizabeth Greene: Jungle - Youtube
The Problem With Optimizing Low-Converting Products (And How To Solve It)
What Is A Good Amazon Campaign Naming Structure?
The Complete Amazon Campaign Types Reference Guide
Find Your Bid Style: Which Of These 7 Amazon PPC Personalities Are You?
How Do I Implement N-Gram Analysis On Amazon PPC?
Case Study: How Do I Fix A Bad Amazon Campaign Structure?
Why Amazon’s Search Query Performance Dashboard Is Awesome
5 Hidden Amazon PPC Ratios
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Ad Badger PPC Campaign Manager Michael Tejeda joins Michael to discuss growth opportunities for your campaigns. They explore how to combat the challenges of scaling your Amazon campaigns by using head vs. tail keywords, and how to utilize the Search Query Performance Report to your advantage. A great episode for those looking for new areas to expand their campaigns.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:03 How To Tackle Scaling

4:56 Exploring a New Area of Growth

6:07 Head vs. Tail Keywords

7:58 Search Query Performance Report

10:11 How to Best Edit Your Phrasing

14:12 Overview of Keyword Strategy

🦡 Resources & Links

Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
A Case For Segmenting Branded Keywords In Amazon PPC
Why Amazon’s Search Query Performance Dashboard Is Awesome
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Should You Segment Automatic Sponsored Product Campaigns?

🦡 * 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing * Subscribe to our newsletter * Look through all our show notes * Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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Fellow Amazon PPC-er Noemi Bolojan of ScaleWave.io and the Wizards of Ecom Podcast joins Michael to teach you how to become an Optimizer, otherwise known as an SEO expert. They explore keyword research, front-end and back-end keywords, metric tracking, the importance of third-party ranking, and more. This episode is a must-listen for anyone interested in becoming a more robust marketer.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

3:10 How we PPC-ers learned Amazon SEO

7:23 Keyword research for PPC & SEO

16:58 Which keywords to begin with?

23:59 Where do these keywords go?

31:56 What do I do with backend keywords?

36:25 How important is third-party rank tracking?

39:57 How do I track metrics to compare progress?

44:24 What boosts CVR and CTR?

53:16 How can I be technical with my creative?

55:10 Use this as a rubric to know who to hire!

🦡 Resources & Links

Where to find Noemi, ScaleWave.io
Wizards of Ecom Podcast
Ad Badger's Amazon SEO Mini-Series
The Complete Amazon Advertising Evergreen Campaign Strategy Guide
Why Long Tail Search Terms Are Amazon PPC’s Silent Killer
How to Send Google Ads Traffic to Your Amazon Listing (Classic)
Filters To Live By: What Custom Filters Do I Need For Amazon Advertising?
How Do I Perfect My Amazon Inventory Management?
Why Should I Optimize Prices On Amazon Advertising?

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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We’ll see you in The PPC Den!

Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day.

🦡 Highlights

0:00 What to expect in this episode

2:52 Small talk: Basking in the sunlight

4:24 What MMA has to do with Amazon PPC

7:59 Get to know Mina Elias & Trivium

10:47 How do I walk through a campaign audit?

21:01 What timeframes are most valuable in an audit?

27:39 Most common problem in Amazon campaigns

39:24 Rapid fire Q&A (All the things!)

52:30 Your homework: Test everything. Track everything.

If you like what you hear, leave us a video review!

🦡 Resources & Links

Where to find Mina Elias, Trivium
Mina’s LinkedIn
Live Amazon PPC Campaign Audit
Which Non-PPC Skills Make You Better At PPC?
Live Amazon PPC Campaign Audit
Why Do I Need A New Strategy For Account Averages In Amazon Advertising?
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Trivium LI Analytics Template
The A-Z Of Amazon SEO And How To Rank Your Product On Amazon
How Do I Optimize My Amazon Campaign Structure?
Amazon SEO’s Midgame
What Is A Good Amazon Campaign Naming Structure?
Inside Look At Amazon PPC Software Start-Up – Fireside Chat With Ad Badger CEO
What Do I Do When My Amazon PPC Has Hit The Point Of Diminishing Returns?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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Destaney Wishon from BetterAMS talks about the all-important Total ACOS metric that everyone loves (and loves to hate 😈). Although crucial to Amazon's Advertising success, tackling Total ACOS can often be misunderstood. In this episode, Michael and Destaney dive into the factors that influence Total ACOS, provide tips for setting specific goals related to Total ACOS, and explain why bid optimization is the secret sauce that ties it all together.

We’ll see you in The PPC Den!

Disclaimer: This episode originally went live in September 2021. The taco giveaway is closed. (Sorry!)

🦡 Highlights

0:00 What to expect in this episode
1:50 Small talk: To Prosper or Not to Prosper?
3:50 TACOS party 🌮
7:16 Why is Total ACOS the most important metric?
8:25 How do I determine my Total ACOS Goal?
11:50 What factors influence Total ACOS?
14:21 T’was the summer of rising CPCs
19:20 What to do with your organic listing now
22:12 What’s brand halo got to do with your TACOS?
24:52 Do we care about TACOS per product?
27:14 Lowering TACOS With Only PPC
31:20 What factors contribute to overall goals?
34:16 Strategy: Decrease spend & CPC
37:41 Your homework: Ask questions!

If you like what you hear, leave us a video review!

🦡 Resources & Links

Where to find Destaney, BetterAMS
Original Episode Show Notes
How to Optimize for Total ACOS Goals
Prosper Show
Total ACOS Trinity
Your Guide to Amazon Advertising Strategy
PPC Booster Series
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
How Can I Use Amazon Advertising Stats to Manage My Amazon PPC?
All About Amazon Advertising Stats

🦡

📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Destaney Wishon

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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One of our clients joins the show this week to discuss the importance of creating productive e-commerce and Amazon PPC-er partnerships, including why communication matters so much, and setting realistic goals. Dan Daubendiek of American Mutt Tools and Olena Shmaiun, campaign optimizer at Ad Badger, hope to help you create great working relationships of your own with their framework.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode
5:49 Why we think this episode is important
9:23 Why open communication on data is awesome
12:39 How did you learn to be an awesome communicator?
15:20 How do we take action based on communication?
19:31 Best meeting structure between client and Amazon PPC-er?
21:45 Best tools between client and Amazon PPC-er?
24:15 What’s a good framework for setting achievable goals?
28:00 What do we do when a goal isn’t achieved?
32:20 How to help clients understand their goals?
37:30 Advice for having a great Amazon PPC relationship
41:00 How do I figure out who to work with?
43:27 What can Ad Badger Managed Services do better?
46:04 Your homework: Stay on the same page.

If you like what you hear, leave us a video review!

🦡 Resources & Links

Where to find Dan, American Mutt Tools
How to Get the Most Out Of Amazon PPC Management
10 Tips to Become A Great Amazon PPC Manager
Want Ad Badger to Manage to Your Amazon PPC?
All About ACOS for Amazon
Amazon Advertising Stats

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Dan Daubendiek and Olena Shmaiun

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Amazon PPC is a game of finding areas to amplify or diminish, and some of the best tools in your arsenal are filters. Whether you’re a newbie or a pro, this episode of the show, featuring Amazon PPC Expert and resident badger, Clement Hynaux, is sure to fire up new ideas of filters to live by. Keyword filters. Target filters. Brand analytics filters. And more! All of the filters! Listen to this episode because it’s time to badger up.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode
7:25 Campaign Level Filters & action items
8:45 Ad Group Level Filters best practice
9:16 Keyword/ Target/ Search Term/ Product Ad Filters
9:50 Where to find these filters
11:50 How do you determine what filters you need?
14:19 How do you determine what’s high-click without orders?
18:42 Brand Analytic, SQPD, Product Opportunities, Brand Metrics Filters
20:56 Filter: High-click, non-converting spend
24:09 Filter: High spend, no orders
26:32 Filter: Lots of clicks with high/ low ACOS
29:18 Filter: High impression, low CTR
32:37 Filter: Few impressions, few clicks
33:34 How to create more comprehensive filters
35:38 Product Filters & Placement Filters
37:28 Your homework: Get your filter game up!

If you like what you hear, leave us a video review!

🦡 Resources & Links

3 Filters to Use Weekly In Your Search Term Report on Amazon
ACOS for Amazon: What is ACOS and How Do I Calculate It for Amazon PPC?
30 Filters and Bulk Actions in Ad Badger’s Amazon PPC Software
Why Amazon’s Search Query Performance Dashboard Is Awesome
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
Brand Metrics: How Do You Make the Most of It on Amazon Advertising?
Amazon Advertising Stats (Updated Often)
How Do I Fix Low-Click Search Terms on Amazon PPC?
How Do I Identify and Handle Duplicates in Amazon Search Term Report?

🦡 * 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing * Subscribe to our newsletter * Look through all our show notes: * Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Understanding Amazon PPC statistics and trends helps you be a better Amazon PPC-er by giving you an understanding of what’s happening market-wide and not just your niche, thus allowing you to avoid false positives and any data misunderstandings. In this episode, Stephen Noch of Ocean PPC and Michael dissect advertising trends from the last year and offer strategies for making the most of the new intel. Take notes, and optimize accordingly!

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode
2:30 Small talk: Mike is a new dad! California is cold!
4:15 Amazon PPC Stats Overview
6:20 How does Amazon PPC data impact your work?
10:37 Amazon PPC Stats Trend: Average Order Value Decrease
13:20 Amazon PPC Stats Trend: Cost Per Click Decrease
14:08 Amazon PPC Stats Trend: ACOS Invariable
17:16 Takeaways & strategies with Amazon Stats Trends
20:49 Summary of Marketplace Month-by-Month Analysis
21:49 New: Amazon Stats Day of the Week Analysis
27:56 Slash PPC bids on Amazon Friday End-Of Day?
31:57 Amazon Highest AOV Days on Average
33:52 Amazon PPC Stats Trend: Campaign Types
44:20 Your homework: Optimize accordingly

If you like what you hear, leave us a video review! We might share it on the show.

🦡 Resources & Links

Where to find Stephen, Ocean PPC
Amazon Advertising Stats
Why Should I Optimize Prices on Amazon Advertising?
How Do I Fix My Decreasing Conversion Rate on Amazon?
How Do I Evaluate Amazon Buyers’ Activity After Black Friday- Cyber Monday?
Get The Amazon Advertising’s Campaign Types Reference Guide

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Stephen Noch

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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If you want to increase revenue and net units sold by more than 150% like one of our clients, you’ll need to take your Amazon management to the next level. Michael Tejeda explains the strategy shift he used to rank multiple products in Amazon’s top 10, including reconsidering all of their SEO, managing each product’s parentage, taking advantage of lightning deals, and nitty-gritty PPC work, like campaign structure fine-tuning and high-levels of campaign segmentation.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:42 BSR Case Study Update: 4 Products in the Top 10

7:54 Shifted strategy: SEO on Front End

11:26 Managing product parentage

14:08 On couponing & lightning deals

15:25 Campaign structure intricacies to monitor

21:50 Complex campaign segmentation

24:22 What would happen if we optimize fewer campaigns?

28:39 Your homework: What to do now

If you like what you hear, leave us a video review! We might share it on the show.

🦡 Resources & Links

How Do I Use Amazon BSR to Increase My Rankings and Sales?
Case Study: How Do I Recover From an Amazon BSR Low Ranking?
How Do I Create Data-Driven and Well-Driven Optimized Amazon Product Pages?
The A-Z of Amazon SEO and How to Rank Your Product on Amazon
How Do I Optimize My Amazon Campaign Structure?
How to Deal With Seasonality in Amazon PPC
Ad Badger Managed Services Program

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Odds are, your approach to product targeting has been wrong. Don’t worry. We have everything you need to know about product targeting in today’s jam-packed episode on the subject. Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting.

This episode is a re-release of one of our most popular episodes. Please note the resources and link section for any relevant updates, such as expanded product targeting and the latest bulk files update.

We’ll see you in the Badger Den!

🦡 Highlights

0:00 Nancy shares what to expect in this episode
2:20 How you THINK product targeting works
4:50 1st Thing You Didn’t Know: What product targeting actually is
11:44 2nd Thing You Didn’t Know: Only at ad-group level
15:48 3d Thing You Didn’t Know: Auto-campaigns are weird
19:54 4th Thing You Didn’t Know: Sponsored Display & product targeting
22:38 5th Thing You Didn’t Know: Formatting ASINs in bulk operations
26:32 Quick episode recap & summary
28:05 Deep cut, having fun, & hanging out

If you like what you hear, leave us a video review! We might share it on the show.

🦡 Resources & Links

Amazon’s New Expanded Product Targeting: How Do I Make the Most of It?
How to Triple CVR with Amazon Retargeting Ads
What Brand Halo? The Sponsored Brands Attributed Purchase Report
Amazon’s Sponsored Products: Everything You Need to Know
How Amazon Product Targeting in Manual Campaigns Really Works
Why & How to Use New Bulk Sheet Features in Amazon Ads
The Amazon Campaign Types Reference Guide
RPSB: Still the Best Keyword Research Strategy?
Amazon’s Sponsored Display Ads: The Definitive Guide
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Stephen Noch

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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Amazon’s new Sponsored Brands Attributed Purchase Report doesn’t perform miracles like telling you which keywords directly led to which purchase, but it does move us closer in that direction because it offers a lens into how people interact with your creatives.

Michael and Brent Zahradnik, of AMZ Pathfinder, explain everything you need to know about this new report, how to make the most of it, how it implicates Total ACOS, and more.

We’ll see you in The PPC Den!

🦡 Highlights * 0:00 What to expect in this episode * 2:20 Small talk: Swiss Army stable boy uniform * 4:35 New report: Sponsored Brands Attributed Purchase Report * 5:56 Where to find this new report & why it exists * 12:35 What does Brand Halo have to do with it? * 13:27 Breakdown of attribution type & purchase ASIN * 16:30 How are consumers reacting to your creatives? * 19:04 Action item: Insights from The Pivot Table * 27:12 What this report is still lacking * 32:04 How this implicates Total ACOS * 35:04 Your homework: What to do now

If you like what you hear, leave us a video review! We might share it on the show.

🦡 Resources & Links

Where to find Brent Zahradnik, AMZ Pathfinder
Why No One Watches Your Amazon Sponsored Brand Videos & How to Fix it
What’s Brand Halo in Amazon Advertising?
How to Optimize Hundreds of Auto Campaigns at Once: The Pivot Table
What Is A Good Amazon Campaign Naming Structure?
🦡
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://anchor.fm/theppcden/message

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In this episode, Michael and Abe Chomali of XP Strategy PPC Management, discuss the effects of bidding on branded keywords and what happens if you turn it off. They will explore the potential impact on the overall performance and how it can affect the visibility of your products. They will also discuss the different tactics you can use to ensure your campaigns run smoothly even after turning off your branded keywords.

So, join us on this fun journey, explore all things branded keywords, and get ready to bid on them like a pro!

We’ll see you in The PPC Den!

🦡 Highlights

00:00 Overview: Branded Traffic in your PPC Campaign

01:00 Intro

02:11 Small talks with Abe Chomali

05:13 Bidding in my own name

08:18 Abe’s Experiment: Investing in a Client’s branded keywords

09:01 Protecting brand while ignoring the competition

14:20 Reducing brand traffic spend

17:05 Impact of branded traffic on sales

26:22 Shallow Keyword Depth

31:52 Branded and Non-branded reporting

34:06 Balancing branded spend and performance

36:02 Factors to consider in branded traffic

37:44 Interviewing Abe Chomali

If you like what you hear, leave us a video review!

🦡 Resources & Links

-- How Ad Badger Manages Amazon Keyword Bidding

-- The Basics of Doing Keyword Research for Amazon PPC Campaigns

-- How Do I Fix Low-Impression, Low-Click Keywords in Amazon PPC?

-- How Many Keywords Should You Have Per Amazon Ad Group?

-- How to Optimize Keywords with 0 Sales in Amazon PPC

-- Keyword Cannibalization in Amazon PPC

-- How One Keyword Can Apply To Multiple Products

🦡

Get our content library with a checklist that covers every nook and cranny of Amazon Marketing.
Subscribe to our newsletter.
Look through all our show notes.
Book a call to discuss Amazon PPC strategy.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Abe Chomali of XP Strategy PPC Management

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

--- Send in a voice message: https://anchor.fm/theppcden/message

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In this episode, Michael and Alfredo discuss the recent changes to Amazon's broad match type and provide valuable advice on how to adapt to your PPC strategies. From understanding why Amazon made the changes, to learning how to get the most out of its new broad match settings, this episode dives deep into the topic and offers expert insight to help you maximize your campaigns.

Tune in and make the most out of Amazon’s new update!

We’ll see you in The PPC Den!

🦡 Highlights

00:00 Broad match update

01:15 Intro

03:53 Effect of the update on sponsored products

05:54 Changes to broad match keywords

09:10 Breakdown of match types

11:06 Modified broad match and negative keywords

14:19 New broad match for sponsored products

16:31 Benefits of using broad match keywords

21:09 How to optimize broad match keywords

25:02 How to strategize targeting keywords with broad match

26:26 Summary: broad and modified broad on sponsored products

27:59 Outro

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links

-- Is Exact Match Always Best? https://www.adbadger.com/blog/ppc-den-podcast-ep-117-is-exact-match-always-best/

-- How Amazon PPC Handles Misspelled Words | Ad Badger https://www.adbadger.com/blog/amazon-ppc-education/how-amazon-ppc-handles-misspelled-words/ RPSB: Still

-- The Best Keyword Research Strategy? https://www.adbadger.com/blog/rpsb-still-the-best-keyword-research-strategy/

-- What Are Amazon PPC Negative Keywords? The Complete Guide (2022 update) https://www.adbadger.com/blog/negative-keywords-amazon-ppc/

-- The Amazon PPC Exact Match Conspiracy | Ad Badger https://www.adbadger.com/blog/the-amazon-ppc-broad-exact-match-conspiracy/

-- What To Do About Low Click – Low Sale Keywords https://www.adbadger.com/blog/ppc-den-podcast-135-what-to-do-about-low-click-low-sale-keywords/

-- How to Choose a Keyword Match Type on Amazon | Ad Badger https://www.adbadger.com/blog/amazon-keyword-match-types/

-- The Best Amazon PPC Keyword Research Method | Ad Badger https://www.adbadger.com/blog/amazon-ppc-keyword-research/#more-1436

🦡

Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/

Subscribe to our newsletter: https://www.adbadger.com/newsletter/

Look through all our show notes: https://www.adbadger.com/podcast

Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Alfredo Roselli, Ad Badger Campaign Manager

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Myreen Garcia Sejalbo

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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In this episode, Michael and Clement discuss the concept of search term graduation. They also introduce the idea of lateral search term graduation, which involves taking search terms from sponsored products and using them in other campaign types such as Sponsored Brand, Sponsored Brand Video, and Sponsored Display. They also point out that this is an easy win for advertisers because it allows them to use existing data from sponsored products to prevent ad waste and expand their market share. Finally, they suggest that duplicating search terms across campaign types is a good way to own the search result page, as it can increase the chances of having multiple sponsored placements at the top of the page.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 Search Term Duplicates in Amazon Advertising

01:10 Intro

03:34 Duplicates in Search Term Reports: When to Keep and When to Negate

05:41 Search Term Graduation Strategies

09:19 Reasons to Utilize Duplicate ASINs

10:48 Reasons to Utilize Duplicates and Negatives in Amazon PPC Campaigns

17:15 Understanding Search Term Graduation for Amazon PPC

19:36 Search Term Graduation: Strategies for Optimizing

21:48 Search Term Graduation: An Essential Part of PPC Management

23:25 Discussion on Duplicate Search Terms in Amazon PPC

25:32 How Multiple Ad Groups Impact CPC

28:12 Analysis of Amazon Ad Strategies for Duplicate Keywords

30:29 Search Term Duplicates Across Several Campaign Types

33:42 How to Identify and Manage Duplicate Search Terms in Amazon Advertising

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links

Amazon PPC Keyword Research in 2020: RPSB Revisited [PPC Den Podcast Ep # 59 ] https://youtu.be/6pBsmwpoN7w

High Quality Bid Optimization and Keyword Graduation - Amazon PPC Software Review - Ad Badger App https://youtu.be/R-BgpLGr7qY Search Term

Impression Share Reports in Amazon PPC [PPC Den Podcast 129] https://youtu.be/IBr_NkAaHoc

New Keyword Research Approach: Find New Keywords for Amazon PPC [PPC Den Podcast] https://youtu.be/-ItCqCFvqgo

How To Find Winning Keywords For Manual Campaigns - Amazon PPC https://youtu.be/qr-zBox48Aw

A Case for Segmenting Branded Keywords in Amazon PPC [PPC Den Podcast 138] https://youtu.be/gY8OPYFaFBA

How to do Keyword Research for Amazon PPC: Back to Basics [PPC Den Podcast] https://youtu.be/fg0khtpfABs

🦡

Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/

Subscribe to our newsletter: https://www.adbadger.com/newsletter/

Look through all our show notes: https://www.adbadger.com/podcast

Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux, Campaign Manager, Ad Badger

Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Myreen Garcia Sejalbo

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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In this special episode, Michael gives his listeners an inside look at the Amazon advertising industry and provides helpful insight and advice.

In January, Ad Badger ran experiments to identify problems in three Amazon accounts. The first was a campaign with too many keywords. The second was an experiment to see the effect of adding additional campaign types to a product that only had the standard sponsored products. The third problem was related to optimizing bids. Michael summarizes the results and discusses more topics as well!

We’ll see you in The PPC Den!

🦡 Highlights 00:03 Exploring the Amazon Advertising Industry with $300 Million in Annual Spend

01:25 Experimenting with Amazon PPC Management: A Recap and Conclusion

02:39 Exploring Easy Value-Add Strategies for Amazon PPC

07:45 Exploring Duplicate Hunters and Broad Match Changes

11:15 PPC Trends and Optimizations for Amazon Advertising

If you like what you hear, leave us a video review! We might share it on the show.

🦡 Resources & Links* Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast] * 8 Solutions To Fix An Amazon Campaign With Too Many Keywords [The PPC Den Podcast] * Case Study: How Do I Fix A Bad Amazon Campaign Structure? [The PPC Den Podcast] * How Do I Transform My Amazon PPC Campaigns With A Strategic Restructure [The PPC Den Podcast] * Case Study: How Do I Recover From An Amazon BSR Low Ranking? [The PPC Den Podcast] * How Do I Use Amazon BSR To Increase My Rankings And Sales? [The PPC Den Podcast] * 🦡 * Get our content library with a checklist that covers every nook and cranny of Amazon Marketing * Subscribe to our newsletter: https://www.adbadger.com/newsletter/ * Look through all our show notes: https://www.adbadger.com/podcast * Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host:

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Myreen Garcia Sejalbo

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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In this episode, Michael and Mansour Norouzi of Incrementum Digital discuss how to measure a business's growth and what to consider when analyzing Amazon market share. They emphasize the importance of looking at demand when measuring growth and how to avoid prejudging a situation. They also talk about how Amazon has been releasing first-party market analysis tools, such as the Product Opportunity Explorer, Search Query Performance, and Brand Analytics to give more insight into the market. They share tips on how to best use these tools and the value they provide.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 Interview with Mansour from Incrementum Digital

01:23 Intro

03:14 Impact of First-Party Data on PPC Performance with Badger Nation

05:23 Market Analysis Tools for Amazon Advertising

10:32 Category Insights Tool for Improved Brand Analytics

12:16 Marketplace Filters and Keyword Search Functionality

17:05 Niche Selection Tool

19:13 Market Trends for Mushroom Herbal Supplements

23:29 Market Trends with a Chart and Analyzer

25:30 Search to Purchase Ratio and Conversion Rate per Price Range

27:45 Search Purchase Ratio, Conversion Rate, Return Ratio, and Reason for Returns

32:25 Offer and Selection Metrics

36:28 ASINs and Product Popularity in the Light Therapy Products Category

38:30 Exploring the Benefits of Using the Product Research Tool

41:22 Conversation on Favorite Features of Performance Tracking

43:08 Incremental Digital

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links

Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/

Incrementum Digital’s Website and LinkedIn. https://incrementumdigital.com/ https://www.linkedin.com/company/incrementumdigital-com/

How Do I Increase My Amazon Market Share? [The PPC Den Podcast] https://youtu.be/JUgKne37OTc

How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? [The PPC Den Podcast] https://youtu.be/n2wY3FqzsN0

Why Amazon’s Search Query Performance Dashboard is Awesome [PPC Den Podcast] https://youtu.be/N1JIdcz4y94

How to Raise Lifetime Value with Market Basket Report [PPC Den Podcast Ep 65] https://youtu.be/n2eti8Av_w4

What Consumer Behavior Says About You: Amazon Brand Analytics [PPC Den Podcast Ep 66] https://youtu.be/xn-0hjlVdk0

🦡 Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast

Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi of Incrementum Digital

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Podcast Coordinator: Myreen Garcia Sejalbo

--- Send in a voice message: https://anchor.fm/theppcden/message

View Details

In this episode, Michael and Brent Zahradnik of AMZ Pathfinder discussed their New Year's resolutions to become better Amazon PPC-ers in 2023. They discussed the importance of being a perpetual student in the field of Amazon advertising and the need to evaluate one's skills and knowledge gaps constantly. The hosts also reflected on the events of the past year and discussed their plans for the new year. They concluded by reminding listeners to be a perpetual student and never stop learning to become successful in Amazon advertising.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 New Year's Resolutions for Amazon PPC-ers

00:58 Intro

03:32 Reflecting on Amazon Marketing Resolutions

04:56 Analysis of Amazon PPC Performance and New Year's Resolutions for 2023

06:36 Analysis of Time-Over-Time Comparison for Core KPIs

09:09 Conversation on Prodigious Notetaking and Day Parting in Digital Advertising

10:57 Exploring Strategies for Leveraging Keywords

13:31 Analysis of Conversion Rate on Time of Day for Bidding Set Up

15:20 Strategies for Combining Amazon SEO and PPC for Improved Rankings

17:11 Strategies for Amazon Search Marketing

19:08 Strategies for Placement Bid Adjustments

20:35Refreshing Placement Settings and Networking

22:43 Exploring Dark Social and Refining Amazon Marketing Processes

25:12 Discussion on Market Share, Day Parting, and Budget Allocation

26:53 Exploring Amazon Marketing Solutions to Improve Performance

32:14 Utilizing Checklists and Amazon Marketing Cloud for PPC Management

34:35 Conversation on Amazon's Privacy Approach

35:51 Discussion on Data Analysis and Reporting for Businesses

37:38 Resolutions for Amazon PPC in 2023

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links

-- Get our content library with a checklist that covers every nook and cranny of Amazon Marketing:

https://www.adbadger.com/amazon-ppc-checklist/

-- Should I Compare My Amazon PPC Performance Month After Month? [The PPC Den Podcast]

https://youtu.be/9rqsfVbp7wo

-- How Do I Evaluate Amazon Buyer's Activity After Black Friday-Cyber Monday? [The PPC Den Podcast]

https://youtu.be/85_CdENUspw

-- How Do We Calculate Amazon ACOS?

https://youtu.be/WFClNV1VqUs

-- How Do I Manage Amazon PPC to Make Quarter 4 Way Easier? [The PPC Den Podcast]

https://youtu.be/BejrjiJwu_M

-- Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast]

https://youtu.be/5A7CL0dPzyw

-- 8 Solutions To Fix An Amazon Campaign With Too Many Keywords [The PPC Den Podcast]

https://youtu.be/79qXLyCpp3Y

🦡

Subscribe to our newsletter: https://www.adbadger.com/newsletter/

Look through all our show notes: https://www.adbadger.com/podcast

Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik (AMZ Pathfinder)

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Podcast Coordinator: Myreen G. Sejalbo

--- Send in a voice message: https://anchor.fm/theppcden/message

View Details

Today’s episode is part two of our experiment on a client’s low BSR.

Michael and Ad Badger Account Manager, Michael Tejeda, got an in-depth look at the techniques and strategies used to recover from a low BSR. They will also show us the exact steps to take in order to improve our Amazon rankings, including optimizing listings, increasing reviews, and improving customer service. They will also discuss some of the common mistakes sellers make when trying to improve their BSR so that we can avoid them in the future.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 Optimizing for BSR: A Follow-Along Journey and Results

01:28 Intro 02:39 Analyzing Amazon PPC Performance: Interpreting Results and Best Practices

04:08 PPC Strategy for Q4 and Q1 of 2023

05:46 Analysis of Sales Performance for Multi-Product Listing on Amazon

08:03 Analysis of PPC Performance Impacted by Stock Availability

09:43 Analysis of Retooling an Amazon FBA Product Launch Strategy

11:29 The Impact of Price Sensitivity on Amazon PPC Rankings

14:35 Exploring the Differentiation of Luxury Products in the Marketplace

15:58 Analysis of Year-Over-Year Performance Increase for PPC Strategy

18:22 Successful PPC Management: A Conversation with Michael Tejeda.

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links

Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/

Boost Amazon Organic Ranking - Run Google Ads to Your Amazon Listing [Ad Badger X Search Scientists] https://youtu.be/bjysZ0J6rkU

5 Important Factors That Influence Amazon Ranking [PPC Den Podcast #136] https://youtu.be/EfXBqz0hfAo

How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking [The PPC Den Podcast] https://youtu.be/M07pepUyXWc

How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? [The PPC Den Podcast] https://youtu.be/n2wY3FqzsN0

What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns? [The PPC Den Podcast] https://youtu.be/x8wwrDlEHCU

10 Real Amazon Advertising Horror Stories & How to Survive [The PPC Den Podcast] https://youtu.be/Bx0-meg1uZ4

Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U

How One Keyword Can Apply to Multiple Products [PPC Den Podcast 94] https://youtu.be/sXEHl2yzdSE

Amazon Key Metrics: What Do I Track & How Do I Influence It? [The PPC Den Podcast] https://youtu.be/G-Ncm6qFtk8

Should You Use Amazon Ad's New Budget Rules? [PPC Den Podcast 148] https://youtu.be/n0HuUe3bQU8

🦡

Subscribe to our newsletter: https://www.adbadger.com/newsletter/

Look through all our show notes: https://www.adbadger.com/podcast

Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda, Ad Badger Account Manager

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Podcast Coordinator: Myreen Garcia Sejalbo

--- Send in a voice message: https://anchor.fm/theppcden/message

View Details

In this episode, Michael and Ad Badger’s Account Manager, Michael Tejeda, look into another client’s case. Starting out at the rank of seven or eight, the product was able to reach number one and then dropped back to three. These two Amazon PPC experts will examine the factors that contribute to the low BSR, the strategies that can be employed to improve its ranking, and how to ensure it recovers from the drop and stays high.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 BSR (Best Sellers Rank)

02:03 Intro

03:14 Case Study discussion with Michael Tejeda

05:11 Client’s BSR history

07:39 Basic Ad coverage

09:43 80/20 Rule

12:59 What was done to reach BSR one?

15:27 How much can we effectively manage?

18:07 Hit the bottom of the funnel

19:26 Does BSR even matter?

23:19 How do you track BSR?

24:23 Why did the BSR fall from one to three?

25:57 How do you measure visibility?

26:41 What will be the strategy for the product?

28:34 Recap of the case study

30:17 Outro

If you like what you hear, leave us a video review! We might share it on the show.

🦡 Resources & Links

Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/

How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? [The PPC Den Podcast] https://youtu.be/n2wY3FqzsN0

What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns? [The PPC Den Podcast] https://youtu.be/x8wwrDlEHCU

10 Real Amazon Advertising Horror Stories & How to Survive [The PPC Den Podcast] https://youtu.be/Bx0-meg1uZ4

Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U

How One Keyword Can Apply to Multiple Products [PPC Den Podcast 94] https://youtu.be/sXEHl2yzdSE

Amazon Key Metrics: What Do I Track & How Do I Influence It? [The PPC Den Podcast] https://youtu.be/G-Ncm6qFtk8 Should

You Use Amazon Ad's New Budget Rules? [PPC Den Podcast 148] https://youtu.be/n0HuUe3bQU8

🦡

Subscribe to our newsletter: https://www.adbadger.com/newsletter/

Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Podcast Coordinator: Myreen Garcia Sejalbo

--- Send in a voice message: https://anchor.fm/theppcden/message

View Details

As an Amazon seller, you know the importance of launching a successful PPC campaign to maximize your revenue potential. But what happens when the campaign isn't yielding the desired results? It may be time to consider restructuring your Amazon PPC campaign.

The result is in! Today’s episode is part two of our case study on a bad campaign structure.

Michael and Alfredo Roselli, an Ad Badger Campaign Manager, explore the various steps you should take to ensure your Amazon PPC campaigns are optimized for maximum success.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 Topic overview: actions undertaken for this case study

00:56 Intro

02:09 Previous episode discussed

03:19 Issue #1: Keyword dumping

06:15 Issue #2: Product-based variations

08:18 Michael’s advice on campaign structure

09:07 What happened after a month of restructuring?

11:29 Campaign structure: scaling activity

12:44 Campaign budget limitation

14:51 What were Alfredo’s strategies for fixing this mess?

18:18 How did we get more revenue?

21:54 Run-down of Alfredo’s strategies

25:20 Outro

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links

Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/

Case Study: How Do I Fix A Bad Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/69VcVk77Fyw

How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/2wMnLvVReAw

Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast] https://youtu.be/5A7CL0dPzyw

When to Pause an Amazon Advertising Campaign [PPC Den Podcast 131] https://youtu.be/aS6DzXAuKVc

Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U

🦡

Subscribe to our newsletter: https://www.adbadger.com/newsletter/

Look through all our show notes: https://www.adbadger.com/podcast

Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Alfredo Roselli, Ad Badger Campaign Manager

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Podcast Coordinator: Myreen Garcia Sejalbo

--- Send in a voice message: https://anchor.fm/theppcden/message

View Details

This week, Michael and Alfredo Roselli, Ad Badger Campaign manager, look closely at a product with a campaign structure issue: Having many mixed match types, too many products in a single campaign, and many products with different degrees of performance.

A poor campaign structure is when you have different things inside, like keywords, targets, search terms, placements, and products shared by a bunch of different things, behaving differently.

Let’s tune in and see how Michael and Alfredo will dismantle this campaign and their actual game plan to restructure it. Watch out for the next episode for the result!

We’ll see you in The PPC Den!

🦡 Highlights 00:00 New setup on The PPC Den Podcast

02:35 Intro

03:47 What are the issues of this campaign?

15:03 What is the game plan?

16:13 Strategy #1: Search Term Graduation

19:47 Strategy #2: Put broad and phrase in their campaigns

20:50 Strategy #3: Insert the hero black variation into all of them

23:54 Are we going to beat the campaign’s actual numbers?

25:26 Outro

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links* Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: + https://www.adbadger.com/amazon-ppc-checklist/ * How One Keyword Can Apply to Multiple Products [PPC Den Podcast #94] + https://youtu.be/sXEHl2yzdSE * Amazon PPC Campaign Structure: 6 Layers of Complexity [PPC Den Ep. 51] + https://youtu.be/W8OePrW6OFk * How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast] + https://youtu.be/2wMnLvVReAw * How Keyword Dumping Ruins Your PPC Campaigns [PPC Den Podcast #106] + https://youtu.be/tOVrJB318EQ * How to do Keyword Research for Amazon PPC: Back to Basics [PPC Den Podcast] + https://youtu.be/fg0khtpfABs

🦡

Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Alfredo Roselli, Ad Badger’s PPC Manager

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Podcast Coordinator: Myreen Garcia Sejalbo

View Details

In today’s episode, we’ll see the result of the case study we did on an actual client’s campaign with 6,000 keywords. Then, discover Clement’s methodological approach, like keyword extraction algorithms, removing duplicate keywords, relocating keywords, and more!

Tune in and find out how Clement achieved a satisfying result after three weeks!

We’ll see you in The PPC Den!

🦡 Highlights

00:00 Overview: How Clement strategized the 6,000-keyword campaign * 01:24 Intro 02:35 FIFA 2022 effect - Clement’s raspy voice * 04:29 Recap of the previous episode * 08:09 Solution #1: Keyword extraction algorithms * 11:27 Solution #2: Removing duplicate keywords * 17:20 Solution #3: Relocating keywords: 80/20 rule * 19:23 Solution #4: Using a spreadsheet: Bolt file activity * 19:57 Solution #5: Researching fresh keywords * 21:40 Solution #6: Using the Amazon N-gram Analysis Tool * 23:40 Solution #7: Maintaining a reasonable budget * 26:24 Solution #8: Making bids on the new keywords * 31:16 Presenting the “Comparing Table.” * 34:14 Clement’s takeaway from this experiment * 35:33 How Clement managed the entire process * 36:44 Outro

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links

The N-Gram Analysis Tool for Amazon Advertising | Ad Badger https://www.adbadger.com/amazon-ngram-analysis-tool/
Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast] https://youtu.be/5A7CL0dPzyw
Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List [The PPC Den Podcast] https://youtu.be/ePXoiXqzUKo
How to Create Single Keyword Campaigns in 20 Seconds with Ad Badger (and why you should) https://youtu.be/9WtkBsNOgBo
Negative Keywords in Amazon PPC - The Complete Guide https://youtu.be/WCwqvO63DhQ
New Keyword Research Approach: Find New Keywords for Amazon PPC [PPC Den Podcast] https://youtu.be/-ItCqCFvqgo
What Do I Do When a Keyword Doesn’t Convert? [PPC Den Podcast #95] https://youtu.be/luAa14Xnw1Q
How to use Broad vs Phrase vs Exact - in Amazon PPC Ad Groups https://youtu.be/RaCPHBNO5no
What Are All the Amazon Keyword Categories? https://youtu.be/1YSA91OJ-o0
Getting Started with Ad Badger: The Positive Keyword Quick Attack https://youtu.be/y-VantJaafk
How One Keyword Can Apply to Multiple Products [PPC Den Podcast #94] https://youtu.be/sXEHl2yzdSE
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
🦡
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux, Ad Badger Campaign Manager
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
Podcast Coordinator: Myreen Garcia Sejalbo

View Details

This episode is just the first of a two-series Case Study episode with Clement Hynaux, Ad Badger’s Campaign Manager.

Let’s see how Michael and Clement work on an actual client’s problem who had 6,000 keywords in his campaigns. Is that too many keywords? Find out how two experts approach this challenge.

The fun isn't over yet!

Tune in next week for part two, where we will share the result of the campaign restructure.

Highlights

00:00 Keyword Campaign - Topic Overview
02:45 Intro
03:57 Migration from Another Solution to (Ad Badger)
05:23 Importance of Account History
08:35 Data Analysis on Amazon PPC
10:25 Market and Data Analysis
13:39 Importance of Keyword Research
17:55 Tools for Keyword Research
20:25 Isolation of Branded Keywords
26:03 Bidding of New Keywords
28:05 Campaign Restructure
31:47 Outro

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

Resources & Links

Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
How Do I Structure Amazon Campaign Names? [The PPC Den Podcast]] https://youtu.be/2y751qK6Z9Q
Campaign Naming Systems [PPC Den Podcast, Ep 8 -- From the Archive] https://youtu.be/VzD8mKDe9oQ
Should You Segment Your Branded Keywords In Amazon Ads? [PPC Den Podcast Ep. 40] https://youtu.be/OZCjjU0_Q_E
How Should You Name Your Amazon PPC Campaigns? https://youtu.be/oWdYZWJrZsM
LIVE Amazon PPC Campaign Audit [PPC Den Podcast Ep 60] https://youtu.be/ECxuSTo9mDI
How to Create Single Keyword Campaigns in 20 Seconds with Ad Badger (and why you should) https://youtu.be/9WtkBsNOgBo
What To Do About Low Click - Low Sale Keywords [PPC Den Podcast 135] https://youtu.be/o-O0kJlGogQ
How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/2wMnLvVReAw

🦡

Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Podcast Coordinator: Myreen Garcia Sejalbo

View Details

A quick 10-minute Badger Bite Episode.

So most of America is under an arctic chill. The temperature has dipped, has your ROAS?

In this quick episode, we'll discuss:

What your performance is likely looking like the last week of December.
How to think & react to this performance. the following

We’ll see you in The PPC Den!

Get our FREE Badger Guide to Amazon Advertising: https://www.adbadger.com/amazon-ppc-checklist/ and optimize with Honey-Badger Energy!

Look through all our show notes: https://www.adbadger.com/podcast

Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Podcast Coordinator: Myreen Garcia Sejalbo

View Details

Another mind-blowing conversation between Michael and Elizabeth Greene as they break down Amazon ACOS into actionable pieces. Another diagnosis and forecasting tool that Elizabeth created to make our Amazon seller experience way easier!

Let’s discover more as we watch and listen to these two brilliant minds!

We’ll see you in The PPC Den!

Highlights

00:00 Topic Overview 00:13 Introducing Elizabeth Greene
01:17 Intro 02:36 Michael and Elizabeth’s collaboration on Amazon PPC
04:06 Elizabeth’s New YouTube Video: https://youtu.be/f2rRUMGou7o
08:00 Elizabeth’s Spreadsheet on How to Calculate ACOS
11:00 Elizabeth’s formula for forecasting ACOS
14:16 Defining the ACOS formula
19:33 Can PPC influence conversion rate?
20:15 Example: How to calculate ACOS with the formula
22:00 When do we use this formula?
29:01 Closing remark

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

Resources & Links

Where to find Elizabeth Greene: Junglr - YouTube https://www.youtube.com/@Junglr
Elizabeth Greene’s A NEW way to calculate ACoS https://www.youtube.com/watch?v=f2rRUMGou7o
How to Forecast Your Amazon PPC Approach [PPC Den Podcast] https://youtu.be/gsY2JSd4OsU
5 Hidden Amazon PPC Ratios [PPC Den Podcast #118] https://youtu.be/dWzOuv0HrdE
What Ad Metrics Should I Track Weekly for Amazon? [The PPC Den Podcast] https://youtu.be/nS3uArZ8bMU
Balancing Amazon PPC Optimization and Expansion [PPC Den Podcast #120] https://youtu.be/_tHOzN_WiEA
3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It [PPC Den Podcast #119] https://youtu.be/tkcoCt7k5gY Why Amazon’s Search Query
Performance Dashboard is Awesome [PPC Den Podcast] https://youtu.be/N1JIdcz4y94 10
Real Amazon Advertising Horror Stories & How to Survive [The PPC Den Podcast] https://youtu.be/Bx0-meg1uZ4

Subscribe to our newsletter: https://www.adbadger.com/newsletter/

Look through all our show notes: https://www.adbadger.com/podcast

Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Podcast Coordinator: Myreen Garcia Sejalbo

View Details

What is GPT? How does this work? Is this another AI tool that will replace many jobs? Will this change the world of Amazon Marketing?

Michael is joined by Joshua Rawe of eSpark in this week’s episode. Let’s join their fun as they test and discover what GPT can actually do.

We’ll see you in The PPC Den!

🦡 Highlights00:00 Getting to know Joshua Rawe

02:20 Intro

03:38 What is GPT?

04:48 How GPT works

09:45 Benefits of GPT for Amazon Marketers

13:45 How will GPT change our workflow?

15:53 Testing GPT

22:28 Will GPT change our “dystopian future”?

24:00 Will GPT replace Copywriters?

29:54 Will GPT replace Google Sheets and Excel?

35:47 Can GPT help me write Python scripts?

40:15 What else can GPT do for Amazon Marketers?

44:22 GPT in conclusion

49:09 Outro

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links* Where to find Joshua Rawe: https://goespark.com/ * How Do I Evaluate Amazon Buyer's Activity After Black Friday-Cyber Monday? [The PPC Den Podcast] * How Do I Manage Amazon PPC to Make Quarter 4 Way Easier? [The PPC Den Podcast] * 3 Strategies for Common Black Friday - Cyber Monday Amazon Advertising Worries [The PPC Den Podcast] * 200 Episodes of Amazon PPC Growth [The PPC Den Podcast] * What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns? [The PPC Den Podcast]

🦡

Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Joshua Rawe

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Podcast Coordinator: Myreen Garcia Sejalbo

View Details

Are you on or off target? What is your strategic Amazon PPC decision? How do you gauge your performance? Did you perform better this month? How do we set our Amazon PPC goals?

These are just a few questions Michael will help us get answers to…

We’ll see you in The PPC Den!

🦡 Highlights 00:00 Intro

00:45 What causes this change?

02:14 What role does Market Share play?

04:30 What is your level of PPC performance?

05:25 What is your absolute value of performance? (Sales, ACOS, and Ranking)

07:18 What goal did you set up for yourself?

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links* How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking [The PPC Den Podcast] * How to Change Bid Strategy Inside Ad Badger * NEW Amazon PPC Product Targeting Ads * Three Effective Ways to Optimize Amazon PPC Bids [PPC Den Podcast Ep. 38]

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Subscribe to our newsletter: https://www.adbadger.com/newsletter/
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Adam Mellott

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Myreen Garcia Sejalbo

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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With all the talks of the next possible financial crisis, what can we do about it? Will it affect our conversion rate?

In this episode, Michael is joined by Adam Mellott of Better AMS. It's so interesting how Adam shares his thoughts on how to evaluate the buyer activity post-prime day. Education is always key, and let's all learn from their vast experience in the Amazon PPC world!

We’ll see you in The PPC Den!

🦡 Highlights 00:00 Intro

01:35 Who is Adam Mellott of Better AMS

05:07 Overview of Strategies for Evaluating Activity Post-Prime Day

07:32 Buyer fatigue

10:59 What are the concerns of Amazon PPC clients?

14:35 What actions do we do to light the path forward?

15;33 What do we do if you want your products to be visible?

17:37 Should I just go hard on 50% of my product?

23:23 Do you think we’ll ever live in a post-rank world?

27:07 Amazon Updates - New Ad Types

29:23 Sponsored Display Ads Amazon

33:06 Outro

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links* Where to find Adam Mellott: https://betterams.com/ * Your Guide to Amazon Prime Day 2021 [PPC Den Podcast 130] * How to Optimize for Total ACOS Goals in Amazon Advertising [PPC Den Podcast 139] * Thinking Strategically about Amazon Advertising [PPC Den Podcast #107] * Amazon Key Metrics: What Do I Track & How Do I Influence It? [The PPC Den Podcast] * Balancing Amazon PPC Optimization and Expansion [PPC Den Podcast #120] * The Complete Amazon Campaign Types Reference Guide [PPC Den Podcast 150] * How to Become an Amazon Sponsored Display Master [PPC Den Podcast #105] * Subscribe to our newsletter: https://www.adbadger.com/newsletter/ * Look through all our show notes: https://www.adbadger.com/podcast * Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Adam Mellott

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Myreen Garcia Sejalbo

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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In this week’s episode, Alfredo Roselli, an Ad Badger Campaign Manager, is here to help us figure out what are the best practices after the peak in quarter 4. Tips are shared on how to increase conversion rate even after the holiday bonanza. Are there strategies we can still do to grow that sale? Let’s find out…

We’ll see you in The PPC Den!

🦡 Highlights* 00:00 Intro * 01:33 Intro of Alfredo Roselli * 02:37 What to do after Black Friday, Cyber Monday * 03:39 Tip #1: Be sure you have your targeting ads on * 04:51 Tip #2: Have “gifting” keyword * 06:17 Tip #3: We should never be budget-capped * 07:12 Tip #4: Don’t miss out on opportunities * 08:16 Historic data after Black Friday, Cyber Monday * 09:38 Tip #5: Normal good PPC optimization - Expected Value Evan * 11:34 What to do with the historic data at hand? * 13:33 What does your Optimization cadence look like? * 18:07 General Tips on Quarter 4 Conversion Rate summarized * 20:07 “Burnout Barry” - tired of Amazon PPC * 25:32 “Mad Max” - Amazon PPC day trader * 30:22 Summary and Outro

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links* High Quality Bid Optimization and Keyword Graduation - Amazon PPC Software Review - Ad Badger App * Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? [PPC Den Podcast 147] * How You Can Approach Seasonality in Amazon PPC [PPC Den Podcast 127] * How To Find Winning Keywords For Manual Campaigns - Amazon PPC * Amazon Advertising Stats [PPC Den Podcast Ep. 5] * Getting the Most Out of Amazon PPC Management [PPC Den Podcast 122] * Subscribe to our newsletter: https://www.adbadger.com/newsletter/ * Look through all our show notes: https://www.adbadger.com/podcast * Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Alfredo Roselli

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Myreen Garcia Sejalbo

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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It's the Holiday Season once more, the best time to sit back and relax. Sales are up, for sure.

...but wait, do you want MORE conversions on Amazon Advertising?

Michael discusses how we can go beyond our target during the holidays and how to take advantage of the high volume of buyers during this busy week.

We’ll see you in The PPC Den!

🦡 Highlights 00:00 Black Friday Cyber Monday update

02:04 Target Scenarios

03:00 Strategy: Keep it Simple

04:58 Strategy: Go Hard Plan

06:43 Top Tier Campaigns defined

07:30 Strategy: Let's talk Middle Way

11:43 Do you have to be Mathematically Perfect?

13:25 How do we increase conversion?

16:25 Even if you don't perfect BFCM

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links * Is It Profitable to Advertise on Amazon During Black Friday Weekend? + Ramping Up For The Cyber Monday & Black Friday With Data Driven PPC Strategies * What are The Biggest Trends in Amazon PPC Q4 of 2021? [PPC Den Podcast 151] + What Are The Biggest Trends in Amazon PPC Q4 of 2021? * Subscribe to our newsletter: https://www.adbadger.com/newsletter/ * Look through all our show notes: https://www.adbadger.com/podcast * Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Myreen Garcia Sejalbo

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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Welcome to the longest-running Amazon PPC podcast in the galaxy. In this episode, we share a glimpse into the making of the show, including dipping back in time to our conception and offering a glimpse of what our future will look like.

Stay tuned until the end to hear our most epic intro of all time.

We’ll see you in The PPC Den!

🦡 Highlights * 0:00 Meet our podcast editor, Pedro Moreno * 1:50 Back to the beginning (October 2018) * 2:23 Podcast intro evolution * 5:50 The PPC Den Testimonials * 8:16 Does our podcast create Amazon PPC experts? * 11:16 What’s coming next for The PPC Den… * 12:47 Check out our new epic intro!!

If you like what you hear, leave us a video review! We might share it on the show.

🦡 Resources & Links * Where to find Pedro Moreno, Lumen * Episode 1 of The PPC Den: Why We’re Living in the Golden Age of Amazon Advertising * Thank You for an Incredible Year! * Watch the From The Archives series * Hitchhikers Guide to Sponsored Products * How to Optimize for Total ACOS Goals in Amazon Advertising * The Podcast Turns 100

🦡

Subscribe to our newsletter
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Book a call to discuss Amazon PPC strategy

Huge thank you to these contributors: Elizabeth Greene, Brent Zahradnik, Jeff Lieber, Kevin Sanderson, Steven Pope, Blair Forrest, Hamza Zulfiqar, Michael Tejeda, Bernard Gatheru, Bobby Pulte, Moeed Abaz, and Justine Cruz!

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Nancy Lili Gonzalez & Pedro Moreno

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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If you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand Analytics and SQPD.

We’ll see you in The PPC Den!

🦡 Highlights * 0:00 Make vocal requests to your Amazon rep * 4:36 Most common ways of reducing Amazon PPC budget * 8:14 Can I reduce spending without losing sales? * 12:00 Is “cannibalization” solvable? * 19:30 How to make small bid changes * 21:27 An evolution in strategy * 24:15 Mike’s favorite strategy: SQPD * 25:33 Why this is important & exciting

If you like what you hear, leave us a video review!

🦡 Resources & Links * Where to find Brent Zahradnik of AMZPathfinder * How Do I Structure Amazon Campaign Names? * unBoxed, NYC 2022 * Why Amazon’s Search Query Performance Dashboard Is Awesome * How to Win Back Amazon Customers with Brand Analytics * How One Keyword Can Apply to Multiple Amazon Products: Cannibalization

🦡

Subscribe to our newsletter
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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Everybody loves a rapid-fire episode, so we teamed up with Jeff Lieber and Austin Hoggatt of Turnkey Product Management to go through five common issues in Amazon PPC campaigns, including how to fix multiple match-types in a single campaign, what to do when branded terms are mixed with unbranded, how to remarket views in Sponsored Display and DSP, and more. If you enjoy getting lots of bang per episode, you’ll love this one.

We’ll see you in The PPC Den!

🦡 Highlights * 0:00 About Turnkey Product Management * 4:12 Rapid fire Amazon PPC solutions * 5:37 What is a common problem we see when auditing campaigns? * 10:26 What do I do when branded terms mixed with non branded targets? * 15:20 How do I retarget views marketing? * 20:25 How do I do cross promotion in Amazon Advertising? * 24:08 Who should focus on demographic targeting? * 29:24 Pro tip: Keep everything separate.

If you like what you hear, leave us a video review! We might share it on the show.

🦡 Resources & Links * Jeff Lieber and Austin Hoggatt of Turnkey Product Management * Turnkey on Amazon Product Optimization * Austin Hoggatt’s Ad Badger Testimonial * Moneyball & 3 Filters to Use Weekly in Amazon * The Complete Amazon Campaign Types Reference Guide * A Case for Segmenting Branded Keywords in Amazon PPC * Amazon Sponsored Display Ads: The Definitive Guide * How Do I Get Started with Amazon DSP?

🦡

Subscribe to our newsletter
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Hosts: Jeff Lieber and Austin Hoggatt

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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Like the eyes in a painting following you down the corridor while a shrill cry echoes in the mist outside the cobwebbed window before the air turns black all around you, this special episode of The PPC Den featuring Elizabeth Greene of Junglr will have your hair standing on end.

Listen to these spooky stories in the dark, but keep a flashlight and pen nearby for the actionable steps shared so you’ll never fear the boogie man lurking in your Amazon PPC campaign shadows.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 Grab your candy & your popcorn
1:56 Haunted house vibes: Inactivity
6:38 Movie jump scare: % of ad spend without conversions
10:20 Werewolf: Placement percentages
13:16 The mind flayer: Ignoring market analysis tools
18:28 Mummy: Not checking product level ACOS & Total ACOS
21:06 Ghosts: Bad campaign structure
25:34 Murderous clown: Never using negatives
29:03 Cult of doom: Not running SBV or creative ad types
36:42 Ancient evil: Not knowing cost per impression model
42:04 Graveyard: Not tracking CVR over time
45:42 How to prevent living the spooky story

If you like what you hear, leave us a video review! We might share it on the show.

🦡 Resources & Links * Where to find Elizabeth, Junglr * Elizabeth’s LinkedIn * How Do I Maximize Sales with Amazon’s Product Opportunity Explorer? * How Do I Make the Most of Brand Metrics on Amazon Advertising? * Why Amazon’s Search Query Performance Dashboard Is Awesome * How Do I Export SQPD Data? * How Do I Optimize my Amazon Campaign Structure? * What Are Amazon PPC Negative Keywords? (The Complete Guide) * Is RPSB Still the Best Keyword Research Strategy? * Why No One Watches Your Amazon Sponsored Brand Videos & How to Fix It

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Subscribe to our newsletter
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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There are many conspiracy theories about invalid clicks and click fraud on Amazon, and Destaney Wishon of BetterAMS and Michael squash those worries with the truth, made possible by Amazon’s new Gross and Invalid Clicks Metric Report. They discuss click karma, traffic validation, and actions to take with this new data.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 New Podcast Alert: Better Advertising with BetterAMS
2:33 Invalid clicks and click fraud on Amazon
6:07 Gross and Invalid Clicks Metric Report - Invalid Impression Rate
12:54 Differences between this report & Google’s version
15:07 Wish for the future of this report & forecasting
17:41 How will we use this report?
19:02 How did we get started in Amazon PPC?
28:00 The importance of the fundamentals
33:37 Birds interlude
34:24 How has Destaney’s learning style changed?
36:30 Abundance mindset for the win!

If you like what you hear, leave us a video review! We might share it on the show.

🦡 Resources & Links * Where to find Destaney, BetterAMS * Better Advertising with BetterAMS Podcast * Amazon Key Metrics: What Do I Track & How Do I Influence It? * Amazon’s Unboxed Conference 2022 * Gross and Invalid Clicks Metric Report * Evolving Thoughts: Total ACOS For Amazon Advertising in 2022 * Get Total ACOS Data with Ad Badger App * “Outliers: The Story of Success” (book)

🦡

Subscribe to our newsletter
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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Destaney Wishon

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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Welcome to our new monthly fireside chats, where we’ll give you a behind-the-scenes understanding of what’s going on in The Badger Den! For this first episode, we review our most successful content in September, apps we like, launching new services, and more.

Ad Badger CEO and The PPC Den’s host, Michael Erickson Facchin, also explains why we prioritize certain Amazon PPC Software features over others. It hints at changes coming to our prices.

We’ll see you in The Badger Den!

🦡 Highlights * 0:00 Intro * 0:41 Why bonus episodes? * 2:12 Most popular content in September * 5:14 App recommendations * 9:43 What’s happening in Ad Badger? * 16:40 Amazon PPC Software - Feature Prioritization * 23:30 About Ad Badger Pricing (Changing soon) * 24:59 What should we share next time?

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links * How Do I Export Search Query Performance Dashboard Data? * Mike’s LinkedIn Post * Financial Intelligence for Entrepreneurs (book) * Xero Accounting App * Pry (Finance for Founders) * ClickUp * Send Google Ad to Amazon Service * Overcoming Challenges of Running Google Ads to Amazon Listings * Get Total ACOS Data with Ad Badger’s Software * Why Do I Need A New Strategy for Account Averages in Amazon Advertising?

🦡

Email Mike at thebadger@adbadger.com
Subscribe to our newsletter
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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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Amazon’s new Product Opportunity Explorer is a great first-party tool for analyzing data, understanding the competition, and following market trends in any niche. This data benefits calm optimization plans, competitive analysis, budget allocation goals, and more. Michael Tejeda, Campaign Manager at Ad Badger, thoroughly dissects what data is available in each tab and why it’s great.

We’ll see you in The PPC Den!

🦡 Highlights * 0:00 Intro * 1:41 Why is Amazon’s Product Opportunity Explorer exciting? * 2:23 What is the Product Opportunity Explorer? * 4:35 How it works: Niche details & different tabs * 12:15 Where do you go after the products tab? * 15:30 Best part of Customer Review Insight * 17:08 What’s in the Search Terms in this Niche tab? * 20:01 Takeaways from Insights Tab * 24:53 Niche Trends Tab * 27:11 How we’ll use Amazon Product Opportunity Explorer * 33:12 Your homework for the day!

If you like what you hear, leave us a video review! We might share it on the show.

🦡 Resources & Links * Getting the Most Out of Amazon PPC Management (featuring Michael Tejeda) * Common Mistakes with Amazon Product Listings & How to Avoid Them * When Auto Campaigns Don’t Work for New Product Launch on Amazon * Amazon PPC Budgets: The How-To Guide

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Subscribe to our newsletter
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Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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Running external traffic to your Amazon listing is a great idea because it boosts ranking, boosts ROAS, and there’s a brand referral kickback. However, as Bobby Pulte of Search Scientists shares, it comes with challenges, including an imperfect click-path, a lack of reporting, and indirect tracking rank. This is an obstacle we recommend you overcome because it’s highly beneficial, and this episode provides the nine-step process for doing just that.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 Michigan mitten

03:54 Benefits of sending Google Ads to Amazon Listing

8:18 Three Challenges of sending Google Ads to Amazon

18:27 Nine-Step Recommended Google Ads to Amazon Process

35:45 Behind the scenes

If you like what you hear, leave us a video review! We might share it on the show.

🦡 Resources & Links * Where to find Bobby, Search Scientists * How to Send Google Ads Traffic to Your Amazon Listing * Learn More About Our Google Ads to Amazon Service * Brand Referral Bonus * A Look At Amazon’s New Sponsored Display Reports (Featuring Bobby Pulte) * 🦡 * Subscribe to our newsletter * Look through all our show notes * Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Bobby Pulte

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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The ability to mentally zoom in and out of different metrics in Amazon influences how strong of an Amazon PPC-er you are. In this episode, Clement Hynaux, a campaign manager at Ad Badger, explains the Macro Micro Macro mental model and an example of how it applies to common metrics like Total ACOS. Tune in to learn how to begin using this approach yourself.

We’ll see you in The PPC Den!

🦡 Highlights * 0:00 Snail joke * 2:21 Meet Clement Hynaux, Ad Badger Campaign Manager * 3:55 Don’t be tricked by account averages! * 7:40 Macro - Micro- Macro as a mental model for Total ACOS * 15:24 How the Macro - Micro - Macro mental model works * 21:07 Total ACOS example of zooming in and out * 29:50 How this mental model works for all metrics * 31:26 Steve Jobs's approach to wardrobe * 32:24 How Ad Badger uses this in our Amazon PPC Software * 36:56 How we use our software with Managed Services clients

If you like what you hear, leave us a video review! We might share it on the show.

🦡 Resources & Links * Evolving Thoughts: Total ACOS for Amazon Advertising * RPSB: Still the Best Keyword Research Strategy? * Get Total ACOS Data with Ad Badger’s Amazon PPC Software * What’s a Mental Model? * 🦡 * Subscribe to our newsletter * Look through all our show notes * Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clement Hynaux

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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Is your brain as good as your computer? Probably not. Therefore, you must improve your Amazon campaign names for utility. This episode details the three levels of excellence you can achieve with extra emphasis on how to rename your campaigns in bulk. Brent Zahradnik of AMZ Pathfinder shares strategy and actionable tips in this episode of The PPC Den Podcast.

We’ll see you in The PPC Den!

🦡 Highlights * 0:00 Office feng shui * 1:27 Campaign Naming Structure * 4:20 Why is campaign naming structure important? * 8:43 Good campaign naming structure looks like… * 12:48 What goes into the naming structure? * 13:28 Level 1: Ability to quickly scan (identification) * 20:23 Level 2: Match types & more * 22:30 Level 3: Integrate business objectives * 26:38 More wisdom and tips on campaign naming * 28:49 Bulk update campaign names * 38:07 Final tip: Be forward-thinking.

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

🦡 Resources & Links * Where to find Brent, AMZ Pathfinder * Campaign Naming Systems for Amazon Advertising (2019) * The Basics of Doing Keyword Research for Amazon PPC Campaigns (Blog) * How Do I Optimize my Amazon Campaign Structure? * Why and How to Use New Bulk Sheet Features in Amazon Ads

🦡

Like the podcast? Leave us a video review, and we might share it on the show!
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Check out the Ad Badger App

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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You used to be able to get away with bad campaign structure on Amazon, but now it could be costing you money. Alfredo Roselli, an Ad Badger campaign manager, explains what bad campaign structure looks like, how to fix it, and what to expect after you’ve made the improvements. This is like a back-to-basics Amazon PPC episode with a 2022 twist that you won’t want to miss.

We’ll see you in The PPC Den!

🦡 Highlights * 0:00 Meet Alfredo Roselli, Campaign Manager * 4:00 Theme intro: Why care about campaign structure? * 6:21 What does bad campaign structure look like in Amazon? * 11:57 How do I fix poor campaign structure? * 16:36 What’s the expected result of fixing campaign structure? * 19:32 How to pace with campaign restructure? * 24:37 No further advice. Just do it!

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

🦡 Resources & Links * Campaign Naming Systems for Amazon Advertising (2019) * How Do I Create Data-Driven Product Pages on Amazon? (Podcast) * How Do I Create Data-Driven & Well-Optimized Amazon Product Pages? (Blog) * The 6 Layers of Campaign Structure Complexity on Amazon PPC * How Keyword Dumping Ruins Your Amazon PPC Campaigns * The Basics of Doing Keyword Research for Amazon PPC Campaigns (Blog)

🦡

Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Check out the Ad Badger App

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Alfredo Roselli

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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Our biggest gripe with our newest favorite Amazon Advertising love, the Search Query Performance Dashboard (SPQD), was that it lacked an export button. Luckily for us, our guests found a solution! Mansour Norouzi of Incrementum Digital, Louis Robert of Thrasio, and Hamza Zulfiqar Tanveer of Upswing Services joined Michael this week to share their genius solution for exporting data from SQPD, and they also share how they use it.

Get the Search Query Performance Analyzer for yourself here.

We’ll see you in The PPC Den!

🦡 Highlights * 0:00 How this episode came together * 2:04 First thoughts on SQPD * 6:18 Client’s reaction to SQPD data * 8:07 When to check SQPD data/ how to use it differently * 16:49 Why use an HTML scraper * 20:47 How HTML scraper works * 38:07 Final thoughts

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

🦡 Resources & Links * Where to find Mansour * Where to find Louis * Where to find Hamza * Free Chrome extension of HTML Scraper * Search Query Performance Analyzer * Mansour’s video explaining how to use the Search Query Performance Analyzer

🦡

Never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/
All our episodes and show notes: https://www.adbadger.com/podcast
Check out the Ad Badger App: https://www.adbadger.com/product-tour/

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Hosts: Mansour Norouzi, Louis Robert, and Hamza Zulfiqar Tanveer

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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Price optimization on Amazon Advertising is not as easy as just changing the price. Chad Rubin of Profasee outlines behaviorial science and behaviorial economics with Michael to illustrate why, when, and how to make changes to your pricing strategy. Modifying your price point influences everything, including profit, and many marketers don’t test often enough. Maybe that’ll change after you listen to this episode.

We’ll see you in The PPC Den!

🦡 Highlights * 0:00 Welcome, Chad Rubin! * 2:20 How Chad fell in love with e-commerce * 5:33 Why is price optimization important? * 9:07 What is an Amazon pricing strategy? * 10:36 What to do first with your pricing strategy? * 13:30 Example of what $1 can do on one SKU * 15:40 When is it not okay to raise the price? * 20:12 Do you consider the same metrics for cutting price? * 21:10 What is a dynamic pricing strategy? * 22:05 Why do we avoid price optimization? * 26:30 Pricing strategy for launch phases? * 29:19 Champagne problems!

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

🦡 Resources & Links * Where to find Chad, Profasee * Prosper Show * Using Reverse ASIN On Your Product For New Amazon PPC Keywords * Who to Hire for Your Amazon Growth Team

🦡

Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Check out the Ad Badger App

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Chad Rubin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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Too often we notice that the majority of spend disappears in auto campaigns because of an excess of irrelevant search terms, also known as Death By A Thousand Cuts.

Prevent wasting spend on non-converting search terms with our N-Gram Analysis Tool now, available here.

Disclaimer: Apologies for the poor audio. Thank you for your patience and understanding.

We’ll see you in The PPC Den!

🦡 Highlights * 0:00 New office hype * 1:54 Death by a thousand cuts * 9:16 N-Gram Analysis Spreadsheet * 11:19 How to use this spreadsheet * 25:25 How often to do this activity * 27:40 A pirate farewell

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

🦡 Resources & Links * Where to find Elizabeth, Junglr * Elizabeth’s LinkedIn * Follow Mike on LinkedIn * Long Tail Search Terms:The Amazon PPC Silent Killer * Original N-Gram Analysis for Amazon Blog Post (Why Long Tail Search Terms Are Amazon PPC’s Silent Killer) * Get the N-Gram Analysis Tool for Amazon Here * Shout out to all the Google Ads Community for developing the sheet’s foundation

🦡

Never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/
All our episodes and show notes: https://www.adbadger.com/podcast
Check out the Ad Badger App: https://www.adbadger.com/product-tour/

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily.

Get the Evergreen Campaign Creation Strategy Guide here

We’ll see you in The PPC Den!

🦡 Highlights * 0:00 Don’t miss this Evergreen Campaign Creation Strategy Guide * 2:18 Intro– Mental models that work * 5:20 Inspiration behind evergreen strategies for PPC * 8:30 Evergreen campaign creation strategy * 11:17 The “Protect” Strategy * 18:20 The “Conquer” Method * 22:21 The “Rank” Approach * 26:06 The “Dominate” Strategy * 32:18 The “Discover” Campaigns * 41:23 Connect with us

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

🦡 Resources & Links * Where to find Noemi, ScaleWave.io * Wizards of Ecom Podcast * Get the Evergreen Campaign Creation Strategy Guide

🦡

Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Check out the Ad Badger App

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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There are clues in your data that signal when it’s time to refresh your Amazon product pages, and Emma Schermer-Tamir of Marketing by Emma points out where to look and what it means, considering impression, CTR, customer conversion rate, and return rate. Who said data couldn’t impact creative growth? Not us.

We’ll see you in The PPC Den!

🦡 Highlights * 0:00 Intro– Think like a physical retail store. * 6:29 Metrics that reflect product page performance * 8:53 Two Search Query Performance Dashboard Metrics Indicators * 18:58 Brand Metrics Indicators * 25:09 What return rate says about your product page * 34:35 Outro– Logo

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

🦡 Resources & Links * Where to find Emma, Marketing by Emma * Common Mistakes with Amazon Product Listings & How to Avoid Them * Why Amazon’s Search Query Performance Dashboard is Awesome * 🦡 * Never miss the latest in Amazon PPC tips and best practices * All our episodes and show notes * Check out the Ad Badger App

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Schermer-Tamir

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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Amazon’s new Marketing Stream promises more granular data in real-time, more reporting dimensions, a simplified workflow, and more. Does it live up to its hype?

Ad Badger’s CTO, Nickholas Isber, dissects Marketing Stream’s functionality to offer you a better understanding of its capabilities, its limits, and why it even exists.

We’ll see you in The PPC Den!

🦡 Highlights * 0:00 Intro– Meet Ad Badger’s Chief Technology Officer * 3:40 How does Amazon Advertising’s API work? * 6:25 Marketing Stream’s improved data granularity * 13:20 Marketing Stream’s No Throttling * 16:01 Near real-time messaging * 17:39 More reporting dimensions (beta) * 19:54 Insights on deltas instead of aggregates * 21:18 Marketing Stream simplifies workflow * 23:23 Marketing Stream’s technical limitations * 27:22 Why are there limitations in regions? * 28:57 Only available for advertising data * 30:15 What does not supporting Queues mean? * 32:23 Differing data depending on the source * 35:51 Marketing Stream’s attribution window * 39:43 Ad Badger’s implementation of Marketing Stream * 47:17 Outro– More coming soon!

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

🦡 Resources & Links * Where to find Nick * Check out the Amazon PPC Software Tool Nick built * (book) The Lean Startup * What Are Dayparting & Weekparting in Amazon PPC? * Amazon Key Metrics: What Do I Track & How Do I Influence It? * Amazon’s Marketing Stream * 🦡 * Never miss the latest in Amazon PPC tips and best practices * All our episodes and show notes * Check out the Ad Badger App

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Nickholas Isber

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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If you like hearing us talk about equations and spreadsheets, this will be your gold. Stephen Noch of Ocean PPC joins Michael to rehash everything great about Amazon PPC now, including the most exciting features, the strategies and tasks they most use to stay ahead of the competition, and everything they wish you knew about this ever-evolving niche.

We’ll see you in The PPC Den!

🦡 Highlights * 0:00 Intro– Gerald the fiddle leaf fig * 2:05 What’s most exciting about Amazon PPC right now? * 7:02 What’s an important task you routinely implement? * 11:03 Hypothetical phenomenal account strategy * 13:58 Mike’s most excited about this in Amazon PPC… * 20:07 Mike’s most important routine task… * 25:02 What Stephen wishes more clients knew * 33:22 What Mike wishes more clients knew about Amazon PPC * 41:17 Outro– Mike’s Gary Vee impersonation

🦡 Resources & Links * Stephen’s LinkedIn * Why & How to Use New Bulk Sheet Features * 3 Reasons You’re Still Not Using Bulk Sheets * Ad Badger’s Amazon PPC Membership Academy * Amazon PPC: The 12 Point Course * The 6 Layers of Campaign Structure Complexity * Why Amazon’s Search Query Performance Dashboard is Awesome * Advanced Google AdWords by Brad Geddes (book) * What Consumer Behavior Says About You: Amazon Brand Analytics * Evolving Thoughts: Total ACOS for Amazon in 2022 * Who to Hire for Your Amazon Growth Team

🦡

Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Check out the Ad Badger App

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Stephen Noch

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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Because Amazon Advertising is an ever-evolving platform and brands can’t bank on easy wins like before, Destaney Wishon of Better AMS and Michael Facchin must continue clarifying what key metrics and KPIs any smart PPC-er should have to consider to drive sales without wasting ad spend.

We’ll see you in The PPC Den!

🦡 Highlights * 0:00 Intro– Words can’t espresso what you mean to us * 1:54 Why we always talk about KPIs * 8:19 Key metrics, clear KPIs * 9:12 Budget & visibility: CTR * 11:47 Budget & visibility: CVR * 15:00 Strategy: Search Query Performance Dashboard * 22:58 New rollout: Marketing Stream * 30:48 Final thoughts

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

🦡 Resources & Links

Where to find Destaney, Better AMS
Destaney’s LinkedIn
Evolving Thoughts: Total ACOS for Amazon Advertising in 2022
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
How to Optimize for Total ACOS Goals in Amazon Advertising
Common Mistakes With Amazon Product Listings & How to Avoid Them
Why Amazon’s Search Query Performance Dashboard is Awesome
What are Day-parting and Week-parting in Amazon PPC?
Marketing Stream (beta)

🦡

Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Check out the Ad Badger App

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Destaney Wishon

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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Brent Zahradnik of AMZ Pathfinder joins Michael to consider the capabilities of Amazon’s new feature, Expanded Product Targeting. It’s like broad match product targeting because it allows you to target substitutes, compliments, and other “relevant” items shoppers may browse.

This is potentially great for non-PPCers and anyone in a growth phase but proceed with caution if you’re an Amazon Campaign Manager because this could be a quick way to waste ad spend.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– PBG, Powered By Gelato
2:43 New: Expanded Product Targeting
3:25 What is Product Targeting?
9:20 What is Expanded Product Targeting?
13:05 How do I use Expanded Product Targeting?
19:20 Key lesson: Stay on top of it.
24:00 Where to find Expanded Product Targeting option

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

Resources & Links

Where to find Brent Zahradnik, AMZ Pathfinder
The Best Keyword Research Strategy
5 Things You Didn’t Know About Product Targeting
Should You Segment Automatic Sponsored Product Campaigns?
Amazon Sponsored Products: Everything You Need to Know
Stay on Top of Things with Project Management Tools
How Do I Increase My Amazon Market Share?
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

View Details

Whether you’re an Amazon entrepreneur or a brand owner, you need guidance with your financial metrics. You might be growing your business, but if you aren’t excellent with your finances, you could lose the money you thought you had. Nobody wants that!

That’s why we’re excited to have Christian Rivera from The Ecommerce Accountant back to discuss daily and monthly financial health checks, outsourcing accounting and bookkeeping, the benefits and cautions of quick data from accounting softwares, as well as what to do now to improve your financials (especially if you didn’t realize until this episode that your financials are messier than you’d thought).

We’ll see you in The PPC Den!

Highlights

0:00 Intro– Fact: Indian food is the best food.
7:00 Financial health checks
8:12 What metrics should you track daily/ monthly?
9:50 What bookkeeping tasks should you own/ outsource?
13:55 Working with automated accounting softwares
17:09 Why you’ll want a third-party bookkeeper & tax-person
23:22 What to consider with e-commerce accounting in Q3
27:53 Do this now to make your financial life better
29:33 Outro– No accountant dance videos yet

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

Resources & Links

Where to find Christian, The Eccomerce Accountants
E-Com Accountants Instagram
Christian, the E-Com Accountant, Instagram
How Should Amazon Professionals Optimize Tax Planning?
Thank You for an Incredible Year!
What Ad Metrics Should I Track Weekly for Amazon?
Fletcher Tax & Bookkeeping
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Christian Rivera

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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Hopefully, by now you know that you should digest your high-level data weekly. What, however, should that data consist of? This week, Elizabeth Greene of Junglr joins Michael to share the core metrics, ratio metrics, and product-level metrics they track weekly. They also discuss how these reports can be customized depending on one’s definition of success– hey, it varies!-- and also different ways of logging the information so it doesn’t get lost and so no one gets overwhelmed.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– Hot & humid

6:15 Cadence of how you digest data at a high level?

14:03 What goes into your weekly high-level overview?

20:07 Benefits of tracking month to date?

23:30 Ratio-based metrics to track

28:30 Custom monthly reports & communication

31:15 Product-level metrics

36:55 Tip: Campaign manager diary

40:13 Do your weekly reports.

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Where to find Elizabeth Greene
Junglr
Follow Mike’s memes on LinkedIn
Binge our PPC Boosters Series
Why Amazon’s Search Query Performance Dashboard is Awesome
Book: Traction
Click-up
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

View Details

Disclaimer: Do not listen to this episode at double the speed or you will miss valuable acronyms, definitions, and equations. You’ve been warned!

If you’re like the Ad Badger App client who recently requested a feature that stops bids when a product goes out of inventory, we have an alternative solution: don’t go out of stock in the first place. If this sounds easier said than done, it’s not; it’s just a matter of doing it. How?-- By listening to Blair Forrest of AMZ Prep’s 10 ways to be an inventory planning expert now. Boom.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– Don’t go out of stock in the first place!
3:55 Drive more sales– PPC & external traffic
8:40 Create more frequent inbound shipments to Amazon
10:50 Use preferred carriers for faster transit times
16:18 Reduce excess inventory
18:40 Fix stranded inventory
20:52 Prioritize keeping popular products in stocks
24:40 Be aggressive when launching new products
27:52 Avoid long-term storage fees
29:51 Enable Amazon FBM for a percentage of the catalog
32:11 Close off inbound shipments pending for inbound performances
34:28 Outro – Main takeaways

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

Resources & Links

Where to find Blair Forrest, AMZ Prep
Where to find the graphic Blair mentions(scroll down)
How to Send Google Ads Traffic to Your Amazon Listing
How Do I Perfect My Amazon Inventory Management?
Blair’s LinkedIn
Steven Pope, My Amazon Guy
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Blair Forrest

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

View Details

In this episode, Michael helps you understand a type of analysis that you can prepare in just a few minutes that will help you understand the overall health of your Amazon Advertising account. Michael poses a question we often ask when interviewing campaign managers and then thoroughly provides the correct answer while offering steps for how to do this for yourself.

We’ll see you in The PPC Den!

Highlights

0:00 Ad Badger Now Hiring PPC Campaign Managers
1:07 The question to help optimize campaigns
1:48 The correct answer
3:09 How the answer helps your account
9:01 Aperol spritz time

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

NOW HIRING Amazon PPC Marketer 🦡
How to Optimize Hundreds of Auto Campaigns At Once (The Pivot Table)
Using Spreadsheets to Optimize Your Amazon Auto Campaigns
NOW HIRING Amazon PPC Marketer
Should You Segment Your 4 Auto Targets in Amazon Ads?
Top 6 Amazon PPC Hidden Ratios with Elizabeth Greene
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

View Details

Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so.

Previous Google Ads experience is not required.

We’ll see you in The Badger Den!

Highlights

0:00 Classic episode disclaimer
0:41 Intro-- Utah living
2:41 Driving external traffic to Amazon listing
9:30 Nefarious tactics that contradicted long-lasting strategies
12:30 How to set up your first campaign on Google Ads
18:05 How else to incorporate Google Ads into the marketing mix
23:35 Direct URL in Google Ads?
26:00 What ranking and revenue components should be considered?
28:58 How to think about spend and revenue generated
31:50 Other benefits of external traffic, regardless of conversions
35:32 When to send traffic to your Amazon listing
36:07 Do the little things that 95% of sellers are too lazy to do.

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

Where to find Adam Heist
Shoutout to Steven Pope
Read the blog, How to Send Google Ads Traffic to Your Amazon Listing
Amazon’s Brand Referral Bonus
Adam's YouTube Video:Google Ads Tutorial for Amz Products [Step by Step] Full Tutorial for Amazon Sellers #GoogleAds
For larger Google Ads Managed Services projects, consider Ad Badger’s sister company, Search Scientists
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes are available here

Get the Ad Badger App here:https://www.adbadger.com/

The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Adam Heist

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

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It’s one thing to tune into the podcast every week, and another to systematically apply all the tips we offer. This episode pieces together the steps while telling a true story by Ad Badger’s CEO, Michael Facchin, as he shares a recent coaching win from a client who reached his ACOS goals quickly.

The steps are easy– review the fundamentals, optimize your bids, control your search terms, trim the fat, and optimize the product budget– but it’s all in the practice.

We’ll see you in The PPC Den!

Highlights

0:00 Storytime: Client wishes to reduce ACOS
1:45 How to Reduce ACOS - theory
2:52 How to Reduce ACOS - action steps
13:35 Conclusion: Success, happy ending
14:23 Story summary

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

Playlist of every video we’ve created about ACOS
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Evolving Thoughts: Total ACOS for Amazon Advertising in 2022
Common Mistakes with Amazon Product Listings & How to Avoid Them
How Keyword Dumping Ruins Your Amazon PPC Campaigns
- 6 Layers of Campaign Structure Complexity
- Classic Amazon PPC Strategy Advice: Campaign Naming Systems
Why & How to Use New Bulk Sheet Features in Amazon Ads
3 Reasons You’re Stil Not Using Bulk Sheets & What to do About It
How to Quickly Lower ACOS Using Bulk Operations
Ad Badger’s Amazon PPC Coaching Program
Bid Optimization Bullseye Webinar
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

View Details

Last week on the podcast, we talked about how few people are watching your Sponsored Brand Videos. This week, Laura Meyer of Envision Horizons joins Michael to sway you to get an early mover advantage in Sponsored Display Video, currently in beta. Laura lists strategies for different budgets and overviews best practices for all of your Amazon Advertising video needs, including a template for success and how to split-test your creations. If this is the future, you’ll want to get your foot in the door now.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– Rural Massachusetts
3:34 Why to transition to video ads
4:45 Sponsored Display Video
6:28 How to request beta of SDV
7:45 What is OTT?
11:15 Video best practices
19:00 How to organize a/b testing for video
20:51 Best way to get videos created
26:07 Video difference between SBV and product page
27:30 Stock image with music videos?
29:38 Negotiate rights with influencers to use video
30:23 Outro

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

Where to find Laura Meyer, Envision Horizons
Why No One Watches Your Sponsored Brand Video & How to Fix It
Upwork
Fiverr
Billo App
Handshake: Students
Promo (Video Maker)
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Laura Meyer

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

View Details

We hope you aren’t blowing your entire budget on Sponsored Brand Videos because the data tells us that nobody is watching your video, and it doesn’t matter. In this episode, Brent Zahradnik of AMZ Pathfinder joins Michael to break down the impact your videos are making, if any, and to highlight how to optimize your video, if you deem it even matters.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– Top o’ the morning
1:39 Sponsored Brand Video Campaign Reports
5:56 Screensharing report & recap of leading indicators
8:54 Viewable impressions & view-through rate
14:52 Quartile, midpoint, complete views & unmute
24:05 Final takeaways
27:12 What to do now

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

Where to find Brent, AMZ Pathfinder
Seller Sessions Live
The Always Sunny Podcast
SBA: Now You Can Edit Creatives
All About Amazon Ad’s Campaign Types Playlist
Why and How to Use New Bulk Sheet Features, featuring Brent
Get Ad Badger’s FREE Mega Mind Map of Amazon’s Campaign Types
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

View Details

If you’re listening to this, we bet you want operational excellence for your Amazon business, including cleaner systems to be a healthy, high-functioning operation. This week, Blair Forrest of AMZ Prep shares actionable strategies using Google sheets, all about FBA and FBM, healthy checks and balances, and advice to keep ads on, and touched on the excitement about NARF.

Please consider this the beginner and foundational episode on inventory management, and stay tuned for a future collaboration where we get even more nitty-gritty.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– PPC memes
1:09 Most crucial part of your business
3:44 Why is inventory fulfillment and management cool?
8:20 What does bad inventory management look like?
11:42 What does perfect inventory management look like?
14:54 How to thrive with inventory management
16:58 Checks and balances to use
27:57 What should you know about NARF?
35:34 Relationship with advertising and inventory
43:40 What’s coming soon

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

Where to find Michael’s PPC Memes
Where to find Blair Forrest, AMZ Prep
- Using PPC To Prevent Stockouts on Amazon
Best Practices for Selling on Amazon During Covid-19
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Blair Forrest

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

View Details

Let’s say you log into Amazon and what you see is wildly different than last week; you have over 100 new campaigns. How do you determine where to focus your time to discover what changed and where? Insert the export button.

This week, Ryan and Michael quickly overview a tip you can use quickly. The export button is a simple feature that can save you time at the campaign and keyword level and it can also help avoid duplication when creating new campaigns with variations.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– stomach flu
1:43 The Export Button
4:26 Campaign change over time
11:40 Quick negative exact to avoid duplication
15:26 Recap & overview
17:20 Outro– allergies

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Why and How to Use New Bulk Sheet Features in Amazon Ads
3 Reasons You’re Still Not Using Bulk Sheets And What to do About It
How to Quickly Lower ACOS Using Bulk Operations
The 6 Layers of Campaign Structure Complexity
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

View Details

The Amazon DSP looks snazzy and appealing, and there’s a lot of content about it on the web. (We’ve created some of it too!) Most of the existing content on Amazon DSP fails to answer the basic FAQs, like what’s the point of it and how do you get it? It’s expensive, and is it worth it? Joe Shelerud from Ad Advance joins Michael to answer these questions and more.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– Highway fun fact
2:20 Experience with Amazon DSP
5:30 How to get access to DSP
9:17 Money hurdles with DSP
11:00 Other ways to get to DSP
14:44 How freelancers get started with DSP
20:45 When to consider and why to use DSP
26:22 Key difference between Sponsored Display and DSP
30:00 Who is DSP right for?
35:10 Best first campaigns to launch on DSP
38:38 Miscellaneous things to keep in mind
40:19 Outro– Running in the snow

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

Where to find Joe Shelerud, Ad Advance
An Introduction to Targeting Options on the Amazon DSP
Into the Great Unkown: Amazon DSP with Kiri Masters
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Joe Shelerud

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

View Details

There is a new report in Amazon’s Brand Analytics that tells you what your top 1000 most important search queries are and ranks them. It’s the first time we have first-party conversion data per query, and we are very excited about it! This is episode is meaty, chunky, and informative, so you might need to pause and re-listen a few different times to absorb it all.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– SQPD
2:32 Where to find Search Query Performance Dashboard
3:22 What is a Search Query?
7:24 Time-frames within Search Query Performance Dashboard
10:16 Why this report is amazing
14:14 How Amazon defines rank & Search Query Volume
21:30 How Amazon defines impressions in Search Query Dashboard
26:15 How Amazon defines clicks in Search Query Dashboard
31:03 About Cart Adds in Search Query Dashboard
32:30 Search Funnel for Purchases in Search Query Dashboard
34:55 Rapid fire insights
47:20 Actionable steps

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

Where to find Elizabeth Greene, Junglr
How to Forecast Your Amazon PPC Approach
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

View Details

We’ll see you in The PPC Den!

Highlights

0:00 Intro - Badger claws out!
1:17 Working on Amazon Ads while traveling
3:23 Recent book recommendations
6:50 How Amazon Ads has changed over the years
13:33 How product page optimization evolved
17:11 How to coach clients to pay attention to product listings
21:19 Define & identify “keyword stuffing”
25:28 How to clean up keyword stuffing
32:30 How to organize product listing for clarity
35:37 How to know if a listing is clear
41:45 Future mini-series coming?!

Please give The PPC Den a 5-star review and share it with your friends if you like what you hear!

Resources & Links

Marketing by Emma
Thinking in Bets – Annie Duke (book)
The Choice - Edith Eger (book)
How Keyword Dumping Ruins Your PPC Campaigns
Hemingway app
The 3 Questions Your Amazon Product Listing Should Answer
Amazon CTR 101: Improve Your Amazon Click-Through-Rate
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Shermer Tamir

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

View Details

Did you know that certain life skills translate directly into PPC gains? In this unique episode of The PPC Den, Noemi Bolojan of Wizards of Ecom joins Michael to talk about… well, life. They talk about their interests and passions that have nothing to do with PPC yet directly impact their PPC skills and performance.

If you’re wondering what strengths you bring to the table and what sets you apart from other PPC-ers, may this episode be a jumping-off point for greater reflection and analysis.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– Music by Noemi
02:35 Noemi’s agency, ScaleWave
5:39 How running & scheduling impact PPC
12:00 How communication skills impact PPC skills
15:57 Learning as a strength skill impacts PPC
18:20 Organization skills for PPC
19:30 Risk management skills for PPC
25:17 Evaluation & presentation skills for PPC
28:30 Relationship skills impact PPC
29:42 Music love impacts PPC
34:35 Systems instead of goals for PPC
35:50 Outro– Where to find Noemi

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

Wizards of Ecom Podcast
Where to find Noemi, ScaleWave.io
Why Community Matters with Noemi Bolojan
Fooled by Randomness (book)
Never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/
All our episodes and show notes: https://www.adbadger.com/podcast
Get a product tour of Ad Badger: https://www.adbadger.com/product-tour/

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

View Details

There’s an opportunity to find new customers with new longtail keywords, and to do so you’ll need to know how to conduct the research, perform search term graduation, and also how to test for keyword density. This week, David Khoshpasand from Tinuiti joins Michael to share how he thinks about budgeting and ACOS when it comes to thinking of phrase-match as a research tool.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– Fresh requests
1:30 David’s Amazon Advertising background
4:21 Use phrase match as a research tool
9:39 Keyword density tool
13:29 How to verify which terms work well
17:13 Conversations about phrase match performance
19:26 All about Share of Voice
25:40 How to test keyword research yourself
29:14 Tips for excelling as Amazon PPC manager
33:26 “Blue Ocean Strategy”
35:30 Outro– business mindset

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

Where to find David Khoshpasand: Tinuiti
How do you use Amazon’s new budget tab and report?
Long Tail Search Terms: Amazon PPC Silent Killer
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: David Khoshpasand

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

View Details

Amazon recently improved the features and capabilities of bulksheets, or bulk files, and we won’t lie: it’s great. If you enjoy listening to podcasts about spreadsheets, you’ll love hearing Michael and Brent Zahradnik, of AMZ Pathfinder, dissect what makes this update hum, including its new columns, new metrics, new renaming capabilities, and more.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– Paris mornings
3:20 Big principles about bulk files
09:24 What are the updates with bulk files?
14:03 New to bulk files metrics
17:30 Best upgrade to bulk files: renaming abilities
19:26 Bulk file format upgrade
20:15 New sponsored display columns
22:38 Neater error solutions
24:14 Action steps for bulk files
25:50 Final thoughts: Bulk files 2.0

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

Where to find Brent, AMZ Pathfinder
Should You Use Amazon Ad’s New Budget Rules?
3 Reasons You’re Still Not Using Bulk Sheets and What to do About It [2021]
How to Quickly Lower ACOS Using Bulk Operations [2020]
An Introduction to Bulk File Operations [2019]
Campaign Naming Systems
How Should You Name Your Amazon PPC Campaigns?
Learn more about bulk files from Amazon
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

View Details

Since Michael and Destaney Wishon from BetterAMS last shared their thoughts on Total ACOS, like organic presence and terms of service changing ranking strategy, things have changed. We have new systems like now, like weekly Total ACOS per product. If you’re looking to edit your reporting system, gain a new understanding of how to explain TACOS to clients, or wonder what to do about your high TACOS, this is the episode for you.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– Rethinking Total ACOS
3:55 What has evolved with Total ACOS reporting?
6:06 What reporting systems do you use with clients?
8:01 What’s the biggest problem for someone who has high TACOS?
13:29 Great PPC masks problems with organic
21:30 Remember: imperfect data because of sponsored brands
25:45 How does the cost of acquisition relate to TACOS?
28:15 Extra thoughts on communicating PPC vs organic to clients

Please give The PPC Den a 5-star review and share it with your friends if you like what you hear!

Resources & Links

BetterAMS
How to Optimize for Total ACOS Goals in Amazon Advertising
How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Destaney Wishon

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Are you growing, or is the market growing? Mike Frekey of Perch joins Michael this week to share an intermediate to an advanced lesson on determining your Amazon market share, including the level of redirection this provides and what to do with the data you find, which might mean aggressively taking out your competition.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– 6 years of Amazon Ads
4:20 Experience shaped by agency vs aggregator?
7:00 Harambe interlude
8:20 What you’re missing if not considering market share/ direction
15:17 How do you measure market direction?
18:35 How to use Product Opportunity Explorer?
22:28 How do we think about market share?
25:15 How do we measure market share?
32:09 Value to expect from market share analysis
35:11 Outro– Tom Brady will come back!

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Perch HQ
Prosper Show
How to Forecast Your Amazon PPC Approach
Brand Metrics: How Do You Make the Most of It on Amazon Advertising
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Frekey

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Ad Badger’s very own Ryan Hofacre joins Michael this week to identify why Total ACOS is both a PPC metric and an organic metric. Understanding this distinction– that it isn’t one or the other– leads to developing better Amazon Advertising processes and systems. Learn how to change your thinking, approach, and strategy to improve your TACOS fast.

We’ll see you in The PPC Den!

Highlights

3:58 Is Total ACOS a PPC metric, organic metric, or both?
8:20 What is Total ACOS?
13:44 What do you do when you realize TACOS isn’t only PPC?
15:50 What factors influence TACOS that we should track?
20:00 How often do you check your TACOS?
25:01 How to track TACOS the best you can at the product level
29:40 How to tell an Amazon owner TACOS needs organic help
32: 34 Rapid-fire quick tips to improve TACOS
36:03 How the Ad Badger App helps your Total ACOS

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

Resources & Links

LinkedIn post: Most realistic, fastest way to improve Total ACOS
All About ACOS for Amazon playlist
How to Optimize for Total ACOS Goals in Amazon Advertising
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

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Adam Lind, Brand Manager at Overdrive Brands, joined Michael to share how he manages 10-brands with efficiency. We know some Amazon sellers struggle managing just one brand, and we hope Adam’s process, including team building and weekly data analysis systems, will help listeners create their own operational cues.

We’ll see you in The PPC Den!

Highlights

0:00 Intro
1:18 What does a Brand Manager do each day?
4:12 How do you build an Amazon marketing team?
8:25 How do you find the right Amazon partner?
10:30 How do you go high-level and micro-level as a brand manager?
13:02 What does the Overdrive Brands dashboard look like?
19:15 Weekly Amazon Agency communication process
23:52 Overview: Be transparent

Please give The PPC Den a 5-star review and share with your friend if you like what you hear!

Resources & Links

Where to find Adam Lind
Overdrive Brands
Who to Hire for Your Amazon Growth Team
Amazon PPC Practitioners Series
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Adam Lind

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

It’s easy to get overwhelmed with Amazon keywords, especially with all of the tools available on the market. Steven Pope joined Michael to share a comprehensive view on how to build a Master Keyword list of the terms that are most impactful for YOU.

Ad Badger is thrilled to offer actionable shortcuts in your SEO understanding in this special prequel edition of our now five-part SEO Mini-Series.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– How to get hype
3:25 Amp Amazon SEO efforts in tandem with Amazon PPC
4:11 If PPC & SEO were animals, what would they be?
5:47 SEO phase 1-3 Re-cap
8:13 SEO Phase 0: What is an MKL?
14:29 How to grow sales on Amazon
16:50 How this relates to overall indexation
21:56 Additional actionable MKL tips
26:20 What columns to watch in ranking
28:02 Top two shortcuts: Text & Heavy PPC
30:06 Next Steven Pope & Michael episode will be…
33:44 Get on base.

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

My Amazon Guy
Steven Pope’s LinkedIn
Book: Breathe
Book: Traction
SEO Mini-Series Playlist
Ad Badger’s Amazon SEO Guide Part 1: Getting Started
Ad Badger’s Amazon SEO Guide Part 2: The Midgame
- Ad Badger’s Amazon SEO Guide Part 3: Into the Strike Zone
- Ad Badger’s Amazon SEO Guide Part 4: Combining PPC and SEO
- Who to Hire for Your Amazon Growth Team
- Maximizing Your Search Term Use with Amazon SEO
- The Importance of Indexation for Amazon PPC
- How to do Keyword Research for Amazon PPC
- Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Steven Pope

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Odds are that if you’re using an SEO tool, you’re missing out on your search term field. The classic advice is to use only 250 characters, but the reality is something else. You could be missing out on 5-10 extra key phrases.

Step up your SEO game the way you’ve stepped your PPC game by following this episode’s advice.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– Is SEO acai berry juice or a Mountain Dew?
2:27 Storytime: “Your SEO is wrong!”
8:15 What’s a character? What’s a byte in an Amazon search term?
12:11 What’s “SEO juice?” More indexed keywords?
16:52 SEO tip: Go manually fill up your search term report.
18:20 Consider your search term field
20:36 Why don’t people value iterative SEO work?
27:18 Outro: A micro-scale SEO series coming soon?

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

My Amazon Guy
Steven Pope’s LinkedIn
Ad Badger’s Amazon SEO Mini-Series
Every SEO Tool is Wrong
Using Search Terms Effectively
Ad Badger & ZonGuru: Boost Your SEO With High Value Keywords
Another Moneyball & Amazon PPC episode: 3 Filters to Use Weekly
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Steven Pope

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Knowing how to estimate how much you’ll spend on Amazon advertising before you launch a campaign is useful when you’re on a strict budget and when you’re strategizing how to hit certain revenue goals. Elizabeth Greene from Junglr joins Michael to share the necessary steps when planning how to get an approximation as well as where to get numbers for search volume, CPC, and CVR.

See the Google Sheet below to understand how they came up with these numbers and scenarios, and create your own forecast accordingly!

We’ll see you in The PPC Den!

Highlights

0:00 Intro– Get out your crystal balls!
4:43 When is forecasting necessary in Amazon PPC?
9:27 First step when planning an approximation
10:57 Where to get approximate search volume
15:50 Where to get approximations for average CPC
20:05 How to build a mid-case or worst-case scenario
28:35 When does Elizabeth use approximations
30:40 Why approximations are useful

Please give The PPC Den a 5-star review and share it with your friends if you like what you hear!

Resources & Links

Search & Orders Approximation 3000 Google Sheet
Where to find Elizabeth Greene
Junglr
Here’s another episode featuring Elizabeth, What To Do About Low Click - Low Sale Keywords
How to do Keyword Research for Amazon PPC: Back to Basics
All About ACOS YouTube playlist
ACOS for Amazon: What is ACOS and How to Calculate for Amazon PPC? (Long read)
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Amazon’s new-to-brand metrics determine whether an ad-attributed sale was made by an existing customer or a new one, and knowing how to navigate this will make a difference in how you optimize your PPC plan to either reach new customers or build greater loyalty with existing clients.

This week, Daniel Tejada of Straight Up Growth, joins Michael to tease out everything within Brand Metrics as well as actionable steps for what to do within each section. Some of the sections are straightforward, but some are more unique. You’ll want to optimize accordingly.

See what we mean in The PPC Den!

Highlights

0:00 Intro– Get to know Daniel Tejada
05:14 Looking at Brand Metrics
08:17 What problems does Brand Metrics solve?
11:14 What you’ll see within Brand Metrics Overview
15:00 About Total Brand Shoppers
16: 12 About Engaged Shopper Rate
17:42 Customer Conversion Rate
18:47 % Sales New-to-Brand
19:00 Click into a category
20:30 Walkthrough of Key Metrics
22:40 Walkthrough of Awareness & how to boost it
30:05 Walkthrough of Consideration
33:56 Walkthrough of Purchased – BOFU metrics
38:25 What to do first in Brand Metrics
45:25 Chatting Amazon PPC is fun

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Where to find Daniel Tejada
Where to find Brand Metrics on Amazon
May 2019’s Episode on Making Sense of New-to-Brand Metrics
An Introduction to Targeting Options on the Amazon DSP
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Daniel Tejada

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

We’ll see you in The PPC Den!

Highlights

0:00 Intro– Why foundations are important
04:52 Back to basics on Keyword Research
05:50 What is a keyword?
08:59 What is a target?
10:00 What is a search term?
12:15 Keyword Research goals
19:30 Does keyword research ever end?
24:22 Is it possible to test keyword research too fast?
28:16 Percentage of budget for keyword research?
31:33 Keyword Research tools on Amazon
38:11 Third party Keyword Research tools
45:40 Creating Keyword Research Pros

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Where to find Brent
RPSB: Still the Best Keyword Research Strategy?
How to Use Reverse ASIN Lookups for New Amazon Keywords
How Keyword Dumping Ruins Your PPC Campaigns
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

To get good at Amazon PPC, it’s important to consider these three things. 1, do you have a full funnel understanding? 2, What are the economics at play? 3, is your targeting tight or loose?

Listen to Mike explain why these three questions are the framework for getting good at PPC on Amazon or any other platform.

We’ll see you in The PPC Den!

Highlights

0:00 Intro – Guitar analogy

02:22 3 things to know to get good at PPC

Resources & Links

Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get a product tour of Ad Badger

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Just a quick Badger Bite to overview our goals for The PPC Den Podcast and a quick surprise and gift for your ears straight from Michael.

Thank you for joining us in 2021, and we’ll see you in The Badger Den next year!

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes
Get the Ad Badger App. It's the most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Brent Zahradnik from AMZ Pathfinder joins Michael this week to create our annual end-of-year Amazon PPC wishlist. We hope you’ll gain a deeper understanding of the tools Amazon Advertising currently offers while we explain some of the tools and features we wish Amazon will offer in the year to come.

This is a time of hope because new things will definitely come in 2022. Like we always say, Amazon PPC is ever-evolving, just like Pokemon.

Happy New Year, and we’ll see you in The PPC Den!

Highlights

0:00 Intro– 2022 Amazon PPC Wishlist
2:34 Optimization Tools
11:00 Reporting Tools
26:57 Budget and Money
31:15 Quality of Life
40:27 Amazon future predicting!
43:30 Outro - Personal resolution

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Where to find Brent
See the full list of each 22 items here
Our 2021 Amazon PPC Wishlist
Our 2020 Amazon PPC Predictions
Our 2019 Amazon PPC Predictions
Never miss the latest in Amazon PPC tips and best practices.
All our episodes and show notes are available here

Get the Ad Badger App here:https://www.adbadger.com/

The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Maximizing your work week is how you maximize gains. This week, Michael and Ryan share three filters to use every week in your search time report on Amazon to ensure you’re paying the right price, using the best campaign structure, and optimizing bid strategy depending on the data. Get an edge on the competition by doing this weekly!

We’ll see you in The Badger Den!

Highlights

0:00 Intro-- Christmas trees and Moneyball
2:32 Moneyball summary
5:35 Explaining the Moneyball analogy
8:00 Defining qualitative metrics of this episode
12:20 3 Weekly Filters: Revenue generators
20:06 Weekly Filters: High click, no orders
23:58 Weekly Filters: Low click
33:34 Outro -- Summary and homework

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Search Scientists
Wordstream
How do I Fix Low-Click, Low-Sale Keywords?
How to Optimize Hundreds of Auto Campaigns at Once
Long Tail Search Terms: Amazon PPC Silent Killer
About Amazon’s New Opportunity Tab
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes are available here

Get the Ad Badger App here:https://www.adbadger.com/

The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

If getting nerdy over Amazon Advertising niche rules and features is The PPC Den’s meat and potatoes, then we’re having a healthy and overdue dose of broccoli this week! Christian Rivera, The E-Commerce Accountant, joins Michael Erickson Facchin to identify the most common mistakes e-entrepreneurs make and offer simple advice for beginners and advanced Amazon professionals to keep solid books and structure their businesses to be more tax-friendly.

We’ll see you in The Badger Den!

Highlights

0:00 Intro-- Eat your metaphorical vegetables!
1:35 Why to know your tax-stuffs
2:32 Christian Rivera’s professional journey
4:00 Most common tax planning mistakes
5:30 What should e-commerce entrepreneurs do in Q4?
6:56 How many e-commerce entrepreneurs have perfect books?
9:47 How can international entrepreneurs apply these tips?
14:40 Activities to do in Q4 to prep for tax season
18:25 More advanced tax prep activities
21:05 Where to find Christian

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Where to find Christian
E-Com Accountants Instagram
Christian, the E-Com Accountant, Instagram
Christian’s professional accomplishments
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes are available here

Get the Ad Badger App here. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Christian Rivera

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Michael Tejeda and Michael Facchin reflect on the biggest trends the Ad Badger App reported for Amazon’s Q4 over Black Friday, Cyber Monday, and the Turkey Five. The simple takeaway is that what used to work no longer works in Amazon PPC. How should you prepare for the rest of Q4 or for future seasonality shifts? Find out in The Badger Den!

Highlights

0:00 Intro-- Limoncello
2:00 Ad Badger Software Data from Black Friday - Cyber Monday
4:00 Differences with Amazon Advertising in 2021 than years prior
5:10 What’s up with CPC Management in Q4?
11:04 A poor tactic for bid optimization
12:25 What’s the best responsiveness loop strategy for budget management?
15:20 Sponsored display retargeting gripes
19:43 Be responsive.
21:57 RPSB: the best tactic
23:22 What factors to consider with budget management?
27:13 Put your best foot forward.

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare?
Amazon Advertising Stats
Amazon Campaign Types Reference Guide
Take Our Bulk Files Course here:
Amazon PPC Keyword Research: RPSB
A Case for Segmenting Branded Keywords
Never miss the latest in Amazon PPC tips and best practices

All our episodes and show notes are available at https://www.adbadger.com/podcast

Get the Ad Badger App here:https://www.adbadger.com/

The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

It’s easy to get confused in Amazon Advertising and to forget what’s available where. You need strategic focus. When you’re building campaigns, it’s important to know you’re covering all your bases for maximum visibility.

That’s why we created this Amazon Campaign Types Mega Mind Map just for you: https://adbadger.com/get-amazon-campaign-types

We’ll see you in The Badger Den!

Highlights

0:00 Intro-- Gobble ‘til you wobble
2:05 A gift for your gripes: Mind Map for
4:33 Why this reference document will help
8:55 How to use this Mind Map
9:40 Slack pro-tip
15:05 Outro!

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Amazon Campaign Types Reference Guide
Amazon Power Ratio
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes are available at https://www.adbadger.com/podcast

Get the Ad Badger App here:https://www.adbadger.com/

The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

It’s gratitude week, and we wanted to take a moment to thank everyone who’s helped us be the longest-running Amazon Advertising podcast in the universe! In this episode, Michael and Nancy, Ad Badger’s Chief Joy Officer, thank every guest host of the last year as well as some of YOU!

This episode inadvertently became like a greatest hits episode of the last year too, so be sure to check out some of the gold that we appreciate most.

We’ll see you in The Badger Den!

Highlights

0:00 Intro-- The longest running Amazon Advertising podcast in the universe!
2:50 Thank you, Brent Zahradnik!
3:27 Thank you, Noemi Bolojan!
3:50 Thank you, Adam Heist!
4:27 Thank you, Steven Pope!
5:12 Thank you, Destaney Wishon!
5:42 Thank you, Clifford Donovan!
6:01 Thank you, Elizabeth Greene!
6:30 Thank you, Stephen Noch!
7:09 Thank you, Michael Tejeda!
8:15 Thank you, Ryan Hofacre!
8:42 Thank you, Bobby Pulte!
9:25 Thank you, Michael Erickson Facchin!
10:40 Thank you, listeners!
11:20 Thank you, Ad Badger team!
11:50 Thank you for the kind reviews!
12:20 Thank you!!

Resources & Links

The Dreaded Amazon Data Reporting Delay
Thanks for the office, Ryan Moran!
How to Use Amazon’s New Budget Tab and Report
Why Community Matters for Amazon Advertising
How to Send Google Ads Traffic to Your Amazon
Who to Hire for Your Amazon Growth Team
Mini Amazon SEO Series
How to Optimize for Total ACOS Goals
A Case for Segmenting Branded Keywords
Balancing Amazon PPC Optimization and Expansion
Getting the Most Out of Amazon PPC Management
10 Tips to Become a Great Amazon PPC Manager
5 Important Factors that Influence Amazon Ranking
A Look at Amazon’s New Sponsored Display Reports
How do I Fix my Decreasing CVR on Amazon?

Get the Ad Badger App: https://www.adbadger.com/

View Details

Amazon Advertising released a new feature a couple months ago, but it was nonsensical. They recently edited its presentation to make it make sense, so now we’re ready to share our favorite type of PPC Den Podcast episode: a deep dive into a niche new feature, New Budget Rules.

Brent Zahradnik of AMZ Pathfinder and Michael share gripes and strategies for leveraging Schedule-Based and Performance Based budget rules that are specific to auto and manual Sponsored Product campaigns. Learn everything there is to know about the New Budget Rules this week in The Badger Den!

Highlights

0:00 Intro-- Brent’s Steve Jobs impersonation
1:50 The New Budget Rules in Amazon Advertising
3:50 First principles thinking on Budget Rules
5:45 Where do these Budget Rules apply?
9:20 What’s in Budget Rules?
17:40 How often will you apply Budget Rules?
24:47 Strategic Implementation of New Budget Rules
35:33 Outro-- Wintry beverages

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Amazon’s take on Dynamic Budget Rules
Hidden Amazon PPC Metrics with Elizabeth Greene
How to Prepare for Black Friday- Cyber Monday in 2021
- Where to find Brent, AMZ Pathfinder
Never miss the latest in Amazon PPC tips and best practices

All our episodes and show notes are available at https://www.adbadger.com/podcast

Get the Ad Badger App here:https://www.adbadger.com/

The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Three different badgers grace us this week to offer 3 areas to edit your existing Amazon Advertising strategy to increase growth for Q4 in 2021. Things are very different with Amazon PPC this year-- inventory issues a-plenty and rising CPCs, to name a couple-- but we believe you’ll want to edit your budgets, bids, and marketing approach this holiday season.

We’ll see you in The Badger Den!

Highlights

0:00 Intro -- The more, the merrier
2:30 What’s different about Amazon PPC in Q4 2021?
9:25 Budgets and Bids
16:20 Remarketing
23:00 What to consider for your unique strategy/ approach
24:44 Outro - Our holiday wishlist

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Ramping Up for Cyber Monday & Black Friday with Data Driven PPC Strategies
Lower Rising CPC on Amazon Playlist
Never miss the latest in Amazon PPC tips and best practices

All our episodes and show notes are available at https://www.adbadger.com/podcast

Get the Ad Badger App here:https://www.adbadger.com/

The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre, Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Is your conversion rate falling on Amazon Advertising too? This is the question we’re most asked these days from other PPC-ers who want to know they’re not the only ones. CVR is falling, just as CPC is rising. Learn why this is happening and what to do about it in this week’s episode of The PPC Den Podcast.

We’ll see you in The Badger Den!

Highlights:

0:00 Intro -- What’s coming next
0:36 Topic: Why are conversion rates falling?
2:18 Why is CVR falling on Amazon Advertising?
8:22 How to fix rising CPC and lower CVR?
11:12 Your homework: Listen to these other episodes now
14:00 Outro -- You’re not alone.

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links:

Ep 1, The Golden Age of Amazon
Lower Rising CPC on Amazon Playlist
Ep 132, Should You Segment Automatic Sponsored Product Campaigns?
Ep 106, How Keyword Dumping Ruins Your Campaigns
Ep 145, Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You?
Never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/
All our episodes and show notes are available at https://www.adbadger.com/podcast

Get the Ad Badger App here:https://www.adbadger.com/

The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

There are seven types of Amazon bid personas, and some of them are more constructive than others. In this episode, determine your current bid optimization style, and then take advice from Michael and Stephen Noch to fine-tune your approach and be more successful in Amazon PPC. We offer formulas and strategies for getting the right bid to attain the ACOS you want, and you won’t want to miss this special re-release of a Team Badger favorite!

We’ll see you in The Badger Den!

Highlights:

0:00 Intro-- Re-releasing a PPC Den favorite!
3:02 The 7 Personalities of Bid Optimization on Amazon
4:28 Why are bids important for Amazon Advertising?
7:05 Are you a Neglectful Natalie?
10:14 Are you a Guessing Gary?
12:17 Are you a Wild Willy?
16: 18 Are you a Penny Pinching Pete or an Anxious ACOS Andy?
19:20 Are you a Historical Henry?
23:05 Are you an Expected Value Evan?
26:20 Are you an Anticipatory Amy?
28:31 Summary of good bid optimization strategies

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Original episode
If you like this episode, check out its partner long format article.
Amazon PPC Optimization VS Amazon PPC Expansion
Ep 16, Cranking Up Conversion Rates
A comprehensive guide to Ad Badger’s Bid Optimization Algorithm
Where to find Stephen Noch, freelance Amazon manager and consultant
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes are available at https://www.adbadger.com/podcast

Get the Ad Badger App here:https://www.adbadger.com/

The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Stephen Noch

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Amazon recently launched a new feature on some Advertising accounts, the New Opportunity Tab. It offers six different “opportunities,” but are any of these actually good for your ROI? Brent Zahradink from AMZ Pathfinder joins Michael to dissect which opportunities to consider and how to integrate them (or not) into your existing Amazon PPC strategy for optimal results.

We’ll see you in The Badger Den!

Highlights

0:00 Intro -- Catching up
2:25 Amazon’s new Opportunity Tab inspired by Google Ads
6:29 1st Opportunity -- “Campaigns out of budget”
13:34 2nd Opportunity -- “Unpause- paused campaigns”
17:34 3d Opportunity -- “Look at [blank] report”
20:52 4th Opportunity--”Boost conversion rates”
23:58 5th Opportunity -- “Try different targeting”
27:10 6th Opportunity -- “Link ads to a store with 3+ pages”
30:04 Should these “opportunities” be part of your Amazon PPC workflow?

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Where to find Brent: AMZ Pathfinder
The in-person episode with Brent on the New Budget Report and Tab
Never miss the latest in Amazon PPC tips and best practices

All our episodes and show notes are available at https://www.adbadger.com/podcast

Get the Ad Badger App here:https://www.adbadger.com/

The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Understanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients often think in simplistic “good” or “bad” terms when, in reality, the metrics tell a greater narrative.

In this episode of The PPC Den, freelance Amazon consultant and ad manager, Stephen Noch, joins Michael Facchin to share examples on how to interpret the numbers behind Amazon Advertising, such as CTR, CVR, CPC, and ACOS in order to improve client understanding and satisfaction.

We’ll see you in The Badger Den!

Highlights

0:00 Intro-- plant daddy
2:30 Reading the tea leaves of your Amazon PPC metrics
5:51 Overview of metrics
6:15 How to elevate the interpretation of CTR
16:10 How to elevate the interpretation of CVR
25:18 How to tell the story of CPC
35:50 A brief narrative of the novel that is ACOS/ ROAS
45:16 Outro-- LinkedIn activity

If you like what you hear, please give The PPC Den a 5-star review and share with your friends

Resources & Links

Amazon Advertising Stats
“Adjust Bids by Placement” Settings into your Keyword Bids (Part 1: Single KW Campaigns)
“Adjust Bids by Placement” Settings into your Keyword Bids (Part 2: Multi-KW Campaigns)
How to Scale Your Amazon PPC Account
Is ACOS a Vanity Metric?
“How to Lie With Statistics” by Darrell Huff
How to Lower Rising CPC in 2021 Playlist
Where to find Stephen Noch, Amazon Advertising freelance consultant and ad manager
Never miss the latest in Amazon PPC tips and best practices

All our episodes and show notes are available at https://www.adbadger.com/podcast

Get the Ad Badger App here:https://www.adbadger.com/

The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Stephen Noch

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Is building a community the right strategy for your Amazon business? This week, Noemi Bolojan, co-host of the Wizards of Ecom podcast, joins Michael to share her experience building a community around her passion and then directing that traffic to her business.

The advice shared in this episode may not be suitable for ALL of The PPC Den’s listeners, but it may encourage a select few of you to think more broadly and have more fun in a virtual space with the products you sell on Amazon.

We’ll see you in The Badger Den!

Highlights:

0:00 Intro - Rain sounds & Noemi’s background
6:30 On building communities around products
7:55 Why build community before launching products?
10:07 What is a community?
11:44 Differences between an industry influencer and a community page
14:00 Why sell to a community?
17:45 How community helps buffer sales during dips
21:20 Why community is the fun part of your business
24:11 Branded community, general community, or niche community?
25:10 How to determine if this is a traffic source worth investing
29:01 Why shoppers buy from community vs elsewhere
30:36 Consider timeframe before going the community route
32:20 Outro - Where to find Noemi

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Listen to Noemi's music
Wizards of Ecom podcast
Noemi's famous cat
Amazongroupchat.com
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes

Get the Ad Badger App here:https://www.adbadger.com/

The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Previous Google Ads experience is not required.

We’ll see you in The Badger Den!

Highlights:

0:00 Intro-- Utah living
2:00 Driving external traffic to Amazon listing
8:50 Nefarious tactics that contradicted long-lasting strategies
11:40 How to set up your first campaign on Google Ads
16:55 How else to incorporate Google Ads into marketing mix
22:37 Direct URL in Google Ads?
25:20 What ranking and revenue components should be considered?
28:17 How to think about spend and revenue generated
31:00 Other benefits of external traffic, regardless of conversions
34:50 When to use Google Ads to send traffic to your Amazon listing
35:27 Outro -- Do the little things that 95% of sellers are too lazy to do.

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Where to find Adam Heist
Shout-out to Steven Pope of My Amazon Guy
Amazon's Brand Referral Bonus Program
Google Ads Tutorial for Amz Products [Step by Step] Full Tutorial for Amazon Sellers #GoogleAds
For larger Google Ads Managed Services projects, consider Ad Badger’s sister company, Search Scientists
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes are available at https://www.adbadger.com/podcast

Get the Ad Badger App:https://www.adbadger.com/

The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Adam Heist

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players?

Note: While having Avengers knowledge is beneficial, we believe anyone should be able to understand the references. We linked to the Avenger’s Wiki page below to help with any confusion.

We’ll see you in The Badger Den!

Highlights

0:00 Intro - Who to hire for synergy
05:57 Who’s the Nick fury of your business?
07:54 Do you have someone overlooking marketing, finance, and operations?
10:11 Which super hero to hire to do your PPC
11:54 Which super hero to hire to do your SEO
17:39 Does your business hire for design, merchandising, optimizing?
18:16 Which super hero to hire for merchandising & branding
22:20 Which super hero to hire for optimizing/ A-B testing
28:27 Which super hero to hire to as your designer
34:14 Who to hire for your Amazon operations
34:43 Which super hero to hire for inventory management
40:39 Which super hero to hire to do customer service
42:50 Which super hero to hire to manage your finances
47:18 Which super hero to hire for catalog troubleshooting
50:00 Always be hiring - Avengers Assemble

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Avengers Wiki
Where to find Steven Pope, My Amazon Guy
The masterpiece SEO collaboration course
Org Chart for Avengers of Amazon
The E-Myth Revisited: Why Most Small Business Don’t Work and What to Do About It
Traction: A Startup Guide to Getting Customers
PickFu App
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
Never miss the latest in Amazon PPC tips and best practices
All our show notes
Get the Ad Badger App

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Steven Pope

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Destaney Wishon from BetterAMS joins Michael this week to discuss why everyone loves Total ACOS. It’s an important metric, but tackling it is often misunderstood. In this episode, they discuss what influences Total ACOS, how to set goals specifically for Total ACOS, and why bid optimization is the magic behind it all.

This episode also features Ad Badger’s very first giveaway! Listen to find out how one lucky person may win literal tacos.

We’ll see you in The Badger Den!

Highlights:

0:00 Intro - Prosper
2:10 Tacos giveaway (no, really)
4:47 Optimizing for Total ACOS
7:04 How to determine Total ACOS
10:10 What influences Total ACOS?
13:30 Poor strategies that brands implement to lower Total ACOS
16:27 Why brands need to consider micro-level
20:30 Product ad reports for sponsored brands?
21:12 What’s brand halo?
23:10 Why don’t brands ask for Total ACOS per product?
25:40 How to lower Total ACOS with only PPC
31:00 Why to separate different Amazon goals
32:34 Why to lower budget, but not bid
36:40 Outro

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

BetterAMS
Prosper Show
Total ACOS Trinity
Your Guide to Amazon Advertising Strategy
Lowering CPCs in 2021; The PPC Den Podcast series, PPC Boosters
Live Show on Marketing during Covid-19
Another Destaney episode, What are Dayparting and Weekparting in Amazon PPC?
Join our newsletter and never miss the latest in Amazon PPC tips and best practices: https://www.adbadger.com/newsletter/

All our episodes and show notes are available at https://www.adbadger.com/podcast

Need help with Bid Optimization? Try Ad Badger App.https://www.adbadger.com/

The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Destaney Wishon from BetterAMS

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Should we segment branded keywords? It’s been almost two years since Ad Badger last shared opinions on segmenting branded keywords. Our consensus then: too much effort for the results.

Clifford Donovan, a Senior Amazon Media Buyer at Pilothouse Digital, convinces Michael that segmenting branded keywords is more important than ever because of Amazon’s spike in CPC costs. Learn if it’s ever not worth it to segment, how to approach branded segmentation for older accounts, and PPC goal setting based on funnels on this week’s episode of The PPC Den.

Stay badgery!

Highlights:

0:00 Intro-- Meet Clifford Donovan, Amazon PPC Practitioner
4:00 Thoughts on segmenting branded keywords
5:25 PPC goal setting based on funnels
10:01 How to use head or tail keywords
11:55 How to set ACOS targets with branded and unbranded terms
13:24 Is it ever not worth it to segment?
16:20 How to keep clean separations between branded and non-branded terms
20:00 Why it’s not double the search term graduation process
24:07 Why keyword segmentation lowers CPC
25:27 How to approach branded segmentation for an older account
31:08 Looking at overall ACOS to determine best approach
31:55 How to label campaign names to know if it is branded or unbranded
32:47 How segmenting simplifies ASIN targeting
36:20 Why segmentation is more important now than ever
39:02 Outro

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

PPC Boosters Series from The PPC Den Podcast
Our preferred keyword research strategy, RPSB
Long Tail Search Terms: The Amazon PPC Silent Killer?
Should you segment your branded keywords in Amazon Ads? (2019)
Should you bid on branded keywords? (2019)
Pilothouse Digital
What Clifford Donovan thinks of Ad Badger
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes are available at https://www.adbadger.com/podcast

Get the Ad Badger App here:https://www.adbadger.com/

The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clifford Donovan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Michael recently joined Steven Pope from My Amazon Guy for a special live-stream event to answer any and all PPC questions. Hear the replies to 30 questions in a bit under an hour on topics ranging from the ultra-specific to more generalized advice for every type of PPC-er and advertiser. There are a lot of golden gems in this episode, and we recommend listening with a pen and notebook handy.

We’ll see you in The Badger Den!

Highlights:

0:00 Intro
0:55 Why badger?
4:40 Keyword not converting well but it’s the main product descriptor
6:50 Product targeting campaigns for ranking organically
11:14 How to overcome restricted ads?
12:03 Smashing PPC nuggets? -- Thoughts on principles
16:41 1% CTR and 10%+ CVR rank
19:44 Different ranks in different zip codes
21:18 How accurate are Amazon suggested bids
23:04 What helps organic rank more-- PPC or influencers?
26:05 Similar products in “catch-all” campaign?
26:27 Generating sales with 1 exact match keyword, would negative exact hurt sales?
27:08 Negative keywords in automatic campaigns (RPSB)
30:18 Best time frames for optimizing trend analysis
33:45 Prevent keyword duplication
35:32 Ad Badger agency pricing
37:00 Keyword ranking tips
37:45 Google ads for Amazon listings?
41:14 Strategy for beginner low PPC and small increments?
43:32 Minimum requirements for PPC job positions
47:58 Raise bids for placement modifiers on product pages?
50:28 Products with high bids and low selling price
52:17 New Amazon PPC agency likelihood?
52:42 High quality offerings in low quality categories tips
53:09 New auto campaigns with low click no sale advice
53:05 Extracting PPC data advantages
54:49 Notes on Ad Badger application strategy
55:11 Campaigns for every color variation?
55:55 Is Amazon automation a scam?
56:12 PPC manager salary?
57:02 Video ad ranking inaccurate compared to exact keyword campaigns
58:35 Outro

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

What to do about low click - low sale keywords
How to be a great PPC manager
Apply for Ad Badger PPC Marketer
Our favorite keyword research strategy is RPSB.
Ad Badger’s Amazon SEO Mini-Series featuring Steven Pope
Steven Pope’s YouTube channel, My Amazon Guy
Never miss the latest in Amazon PPC tips and best practices
Where to find all episodes and show notes
Get the Ad Badger App

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Steven Pope

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call.

We’ll see you in The Badger Den!

Highlights:

0:00 Intro - Run circles around competitors

6:00 Improve Amazon ranking whether A9 or A10 algorithm

7:20 Speed round overview

9:05 1. Seller Authority

12:07 2. Impressions & Click Through Rate

15:35 3. Conversion Rate

19:00 4. Existing Sales on Amazon

20:58 5. Off site sales

23:30 PPC Sales

26:52 Outro

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

2018 Amazon PPC Q&A - Reporting, Reviews, Ad Ranking
Other than CPC, what else ranks your Amazon Ads?
PPC Booster Series Playlist
Brand Referral Bonus Program
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes

Get the Ad Badger App. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Ad Badger is hiring an Amazon PPC Digital Marketer, and this position is a bit different than the average PPC manager listing because we’re looking for someone who will manage only a small roster of clients as well as contribute to the growth and improvement of the Ad Badger App and The PPC Den Podcast. Learn more about the opportunity now.

Highlights:

0:00 Intro - We’re Hiring
0:45 Manage a small roster of clients
2:20 Grow the Ad Badger software
3:06 Provide community support
4:00 Why working at Ad Badger is different
5:10 Qualities in ideal Amazon PPC manager

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Interested applicants, apply here
Ad Badger is Hiring
View all our job openings
10 Tips To Become a Great Amazon PPC Manager
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes

Get the Ad Badger App here:https://www.adbadger.com/

The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

A common question from listeners is “why did my ACOS spike?” In this quick episode, Michael offers four action steps for discovering why ACOS increased. Follow these steps to become an advanced Amazon PPC-er.

Until next time, stay badgery!

Highlights:

0:00 How to diagnose causes of ACOS increase

1:10 Pro tip: bulk file back-ups

2:16 What NOT to do when diagnosing ACOS increase

3:30 1st step: Dig deeper

4:25 2nd step: Do time comparisons

6:00 Pro tip: single ad group campaigns

7:30 3d step: Ask more advanced questions

9:00 4th step: Take time to plan

10:05 Outro

If you like what you hear, please give The PPC Den a 5-star review!

Resources & Links

Ep 134 - How to Use Amazon’s New Budget Tab and Report
Ep 132 - Should You Segment Automatic Sponsored Product Campaigns?
Ep 123 - 10 Tips to Become a Great Amazon PPC Manager
Ep 99 - How to Quickly Lower ACOS Using Bulk Operations
Ep 98 - How to Optimize Hundreds of Auto Campaigns at Once
Ep 79 - Optimizing on a Hunch
Never miss the latest in Amazon PPC tips and best practices
Where to find all of our episodes and show
Get a product tour of the Ad Badger App here. It's the most powerful tool-set to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Elizabeth Greene from Junglr joins us to talk about keywords with low clicks and low sales or no sales. Sometimes we have a new account or product, or we may try to scale and grow lots of new keywords at once, and we accumulate “ACOS Jumpers.”

This episode provides complete action steps on what to do about low clicks in your Amazon Advertising with two different strategies depending on whether we’re comfortable or uncomfortable with that keyword’s spend.

We’ll see you in The Badger Den!

Friendly disclaimer: We experienced technical difficulties in the making of this episode. We appreciate your patience and understanding of its quality. Thank you.

Highlights

0:00 Intro
2:55 Updates on broad match in Sponsored Brands
5:56 What to do with low click, low sale keywords
9:00 What are “ACOS Jumpers?”
9:52 What qualifies as low-click?
12:12 How to determine whether to raise or lower bids
15:50 What to do if comfortable with current ACOS
21:44 Appropriate bid bumps
29:43 What to do if not comfortable with ACOS
42:50 Summary and overview of tips
44:30 Outro

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Where to find Elizabeth
Ep 118 - 5 Hidden Amazon PPC Ratios
Prosper Show - Las Vegas 2021 Amazon PPC Event
Ep 117 - Is Exact Match Always Best?
Ep 106 - How Keyword Dumping Ruins Your Amazon PPC Campaigns
Never miss the latest in Amazon PPC tips and best practices.
Where to find every episode of The PPC Den, including show notes
Get the Ad Badger App. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Amazon Advertising sneakily released a duo of new features to select marketplaces: the New Budget Tab and the New Budget Report. Our favorite duo, Michael Facchin and Brent Zahradnik from AMZ Pathfinder, dissect how to maximize efficiency with this new PPC combo.

Together, the New Budget Tab and New Budget Report offer important glimpses into a campaign’s performance, including how much time any given campaign spends in or out of budget and its estimated missed impressions, clicks, sales, and more. There’s even hidden data in the downloadable report that may or may not be something we’ve long wanted at Ad Badger.

We’ll see you in The Badger Den!

Highlights:

0:00 Intro-- Texas and hard seltzer
2:30 New Budget Tab & New Budget Report in Amazon Advertising
5:15 Where is the New Budget Tab available?
6:19 Complete breakdown of Columns in New Budget Tab
14:15 What’s the purpose of the New Budget Report?
17:37 What’s the hidden data inside in the New Budget Report?
23:57 How to get hourly data report from an Amazon account rep
26:42 Is the New Budget Tab and New Budget Report any good?
28:57 New Budget Tab & Report Strategy: How to Use This Feature
34:34 Outro

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

PPC Boosters Series Playlist
Bo Burnham’s Jeff Bezos song [explicit]
Where to find Brent: AMZ Pathfinder
Never miss the latest in Amazon PPC best practices
Where to find all our episodes and show notes
Get the Ad Badger App. The most powerful tool-set to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik from AMZ Pathfinder

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

PPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any one thing, but a surefire plan. This episode of The PPC Den overviews what to expect in the new PPC Boosters Series, outlining several non-PPC components of conversion rates that a PPC-er should know if they’re tasked with boosting ACOS.

We’ll see you in The Badger Den!

Highlights:

0:00 Intro
2:25 ACOS is PPC and CVR.
5:10 New Series Alert-- PPC Boosters Series
6:20 Importance of a plan and strategy
9:45 Prime Day 2021 CPC Stats
13:05 Example - ACOS Change if Conversion Rate increases 1%
15:15 Example - ACOS Change if Conversion Rate increases 2%
18:10 Components of Conversion Rate: Customer Psychology
19:55 Components of Conversion Rate: Product Market Fit
22:10 Know what your customers want: Search Term Reports
23:04 Components of Conversion Rate: Competitor and Industry Trend Awareness
25:06 Components of Conversion Rate: Review Strategy
27:40 Components of Conversion Rate: Product Page Ongoing Optimization
30:00 Outro

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Resources & Links

Tim Conley, business coach
E-Myth Revisited - Michael Gerber
Prime Day 2021 Trends to Know
Manage Your Customer Engagement Tool
Ep 121 - The ACOS Power Ratio for Amazon PPC
Download the free ACOS Control Matrix here
Ep 62 - ACOS: Amazon Platform Tax?

Never miss the latest in Amazon PPC tips and best practices, here.

All our episodes and show notes are available at https://www.adbadger.com/podcast

Get the Ad Badger App. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

View Details

Amazon PPC’s Automatic Sponsored Product Campaigns-- everybody’s favorite, right? Usually not. We often see auto-campaigns with unruly, high ACOS.

Should we segment our automatic sponsored product campaigns? In other words, should we create four separate campaigns, one each for compliments, substitutions, close match, and loose match?

Michael and Michael analyzed a few million ad groups from Ad Badger’s software community and tested this theory on a client’s campaigns.

You won’t want to miss the first-ever episode that PPC Den Podcast recorded over several weeks while compiling data and running the test.

The results surprised us, and it’s changing the way we optimize our Amazon Ads.

We’ll see you in The Badger Den!

Highlights:

0:00 Should You Segment Your Automatic Sponsored Product Campaigns?

2:20 Podcast Episode Intro

3:30 How Auto Campaign Segmentation Works

6:30 Potential Benefits of Segmenting Campaigns

9:15 Potential Drawbacks of Segmenting Campaigns

11:20 How We’ll Test Our Auto Campaign Theories

17:34 Two Weeks Later: Testing Theory Project Update

19:50 Auto Segmentation Data - Initial Reactions

25:05 Final Results of Automatic Ad Group Segmentation Performance

28:35 Summary, Takeaways, and Advice

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

Links & Resources

Episode 68 of The PPC Den: “Adjust Bids by Placement” Settings Into Your Keyword Bids (Part 1: Single Keyword Campaigns)

Episode 69 of The PPC Den: “Adjust Bids by Placement” Settings Into Your Keyword Bids (Part 2: Multi- Keyword Campaigns)

Episode 40 of The PPC Den: Should You Segment Your Branded Keywords in Amazon Ads?

Check out the free Placement Bid Calculator for Amazon PPC here.

All our episodes and show notes are available at https://www.adbadger.com/podcast

Get the Ad Badger App here.

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

View Details

Any Amazon PPC-er who has been around the block a few times knows not to pause campaigns if you can help it. But do circumstances exist where you should pause your Amazon Advertising campaigns? If so, what are they?

Here to discuss this with us is former guest-host and current Badger Den member Ryan Hofacre.

We’ll see you in The Badger Den!

Highlights:

1:05 Intro

10:22 General Campaign Pausing Wisdom

12:45 When you Should Pause your Campaigns

24:51 Rebooting Your Amazon Account

27:33 When to Reboot a Single Keyword

32:20 Closing Thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

Amazon Prime Day 2021 is less than a week away. Do you have everything you need to take advantage of this potential windfall of sales? We're here to walk you through everything you need to make this Prime Day a success, from pre-emptive optimization to budgeting to special campaigns and more.

We'll see you in The Badger Den!

1:05 Intro

3:47 Preparing for Prime Day

8:30 Preemptive Optimization

10:20 Budgeting for Prime Day

15:04 Managing Prime Day Bids

17:45 Timing Your Adjustments

20:08 Special Campaigns for Prime Day

25:07 Closing Thoughts

27:40 Secret Post-Show Message

Links & Resources Companion blog: https://www.adbadger.com/blog/amazon-prime-day/

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

In your efforts to conquer your Amazon PPC keywords, you might find that your greatest foe is yourself. Keyword constriction starves your best keywords and newer keywords of the ad spend they need to reach their fullest potential and net as many clicks and conversions as possible. There's a 50/50 chance that this phenomenon is wreaking havoc in your Amazon campaigns. Learn what keyword constriction is, why it happens, and how to stop it so all of your keywords can thrive.

We'll see you in The Badger Den!

Links & Resources Companion blog: https://www.adbadger.com/blog/amazon-ppc-education/keywords-per-amazon-ad-group/

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

Want to see if you're making an impression on your customers and how you stack up against the competition? Check out the Search Term Impression Share report! Elizabeth Greene from Junglr joins us again as we break down what this new report is and how you can use it to optimize your Sponsored Products and Sponsored Brands campaigns.

We'll see you in The Badger Den!

Links & Resources

Companion Blog: https://www.adbadger.com/blog/amazons-new-sponsored-brands-reports-what-they-are-and-how-to-use-them/

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Junglr: https://www.junglr.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

Highlights:

1:05 Intro

4:51 Intro to Sponsored Product and Sponsored Brand Impressions Share Report

12:26 Finding your True Search Volume

17:04 Things to Think About with the Search Term Impressions Share Report

22:11 How to Optimize for Impressions

25:01 Tips for Optimizing for Rank Position and Dealing With Branded Terms

32:04 ASIN-Targeting Search Terms

36:32 Closing Thoughts

View Details

Every Amazon seller wants to see their account grow, prosper, and scale. Growing your Amazon account is like a snowball: the more you scale, the easier it is to scale even more. If you're smart about the strategies you use to scale, you can become one of the top dogs in your category on Amazon.

This week, we're here to break down different strategies you can use to build up your Amazon Advertising account, no matter what your campaigns look like.

We'll see you in The Badger Den!

Links & Resources

Companion blog: https://www.adbadger.com/blog/scaling-on-amazon-complete-guide/

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

1:40 Intro

2:35 Scaling your Better-Than-Target-ACOS Amazon Campaigns

11:35 Scaling your Worse-Than-Target ACOS campaigns

16:59 Product Page Improvements

20:14 Scaling with New Campaigns

28:37 Changing Bidding Strategies when Scaling

29:30 Closing Thoughts

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

With the changing of the seasons upon us, many Amazon sellers with seasonal demand are making changes to their PPC campaigns to either capitalize on peak demand or minimize wasted ad spend during the off-season. Optimizing for seasonality is a careful balancing act that requires discipline and know-how.

Brent Zahradnik from AMZPathfinder joins us as we break down how you can address and work with seasonality in your Amazon PPC campaigns.

We'll see you in The Badger Den!

Highlights:

1:05 Intro

7:57 Different Types of Amazon Seasonality

11:13 Structural Approaches to Amazon Seasonality

15:30 Seasonal Budget and Bidding Strategies

22:35 “Hibernating” Amazon Campaigns

25:49 Seasonal Keyword Strategy

31:12 Storing Your Seasonal Data

34:38 Closing Thoughts

36:40 Secret Post-show Message

Links & Resources

Companion blog: https://www.adbadger.com/blog/how-to-deal-with-seasonality-in-amazon-ppc/

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

AMZ Pathfinder: https://www.amzpathfinder.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

The key to truly effective and insightful Amazon report analysis is taking the right approach. Using your Amazon campaign reports the right way requires a disciplined process. We're here to walk you through our philosophy when it comes to looking at Amazon Advertising reports and making data-driven decisions.

We'll see you in The Badger Den!

Links & Resources

Companion Blog: https://www.adbadger.com/blog/the-secret-to-effective-amazon-campaign-reporting/

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

1:05 Intro

4:01 How Not to Report

7:53 Strategic Mission

10:37 Trend Analysis

13:25 Learning from your Amazon Reports

17:33 Campaign Improvement with Amazon Reports

18:50 Closing Thoughts

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

Amazon Sponsored Display just got a lot more awareness-boosting power with the release of not one, but four new audience types. We're here to break down what these new Sponsored Display audiences are, whether or not you should use them, and how to integrate them into your existing Amazon Advertising to boost impressions and capture more market share.

We'll see you in The Badger Den!

Highlights:

0:00 Intro

3:28 New Sponsored Display Audiences

11:31 Comparing the New Audiences to DSP and Non-Amazon Upper Funnel Advertising

16:33 Reasons to Use the New Sponsored Display Audiences

21:34 How to Implement New Sponsored Display Audiences

31:03 Closing Thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Companion blog: https://www.adbadger.com/blog/how-to-use-amazons-new-sponsored-display-audiences/

Ad Badger Version 2: https://www.adbadger.com/pricing/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

Sponsored Display on Amazon is a great way to retarget shoppers and rake in sales that otherwise would go to your competitors. We have Sponsored Display retargeting down to a science with our Sponsored Display double-tap strategy. It's a foolproof way to perfect your product targeting by capitalizing on your best products and keywords.

Join us as we break down our strategy for giving your best products a second chance at conversions.

We'll see you in The Badger Den!

Links & Resources

Companion Blog: https://www.adbadger.com/blog/amazon-ppc-education/amazon-sponsored-display-ads/

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Highlights:

1:05 Intro

7:33 Sponsored Display Double-Tap

11:23 How the Sponsored Display Double-Tap Works

14:26 Closing Thoughts

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

It can be hard to organize everything your Amazon Advertising needs. That's why we came up with an Amazon PPC checklist.

It's filled with lots of things that you can do right now to improve your Amazon Advertising, plus links to all kinds of relevant blog posts to help you get started. Check out the checklist here: http://bit.ly/AMZChecklist

We'll see you in The Badger Den!

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

Want to become an all-star Amazon PPC manager? You'll need more than just technical know-how. Being a great Amazon PPC manager takes conviction, curiosity, teamwork, and communication. Embody those values, and you'll go far with your campaigns and clients.

Join Mike and Michael as they go through the top 10 tips for becoming an incredible Amazon campaign manager.

We'll see you in The Badger Den!

Links & Resources

Companion blog: http://bit.ly/amzppc10tips

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger PPC Management: https://www.adbadger.com/amazon-ppc-management-services/

Ad Badger Version 2: https://www.adbadger.com/pricing/

Highlights:

0:00 Intro

4:27 Tip 1: Stay True to Your Word

6:02 Tip 2: Always Be Learning

7:18 Tip 3: Have a Support System

9:05 Tip 4: Be Flexible

10:30 Tip 5: Focus on Important KPIs

12:24 Tip 6: Have an Amazon PPC Attack Plan

13:39 Tip 7: Be a Great Communicator

16:30 Tip 8: Use Technical Greatness to Back Yourself Up

20:24 Tip 9: Stick to Your Code of Ethics

21:13 Tip 10: Follow the 6 Levels of Amazon PPC Mastery

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

Amazon PPC management really flourishes when handled by an outside expert. If you want to rake in the sales on Amazon but don’t have the time or experience, an Amazon campaign manager might be for you. That being said, you have to be willing to put in the effort to be an all-star client.

If you put the work in to build and maintain a good relationship with your Amazon PPC manager, you can reach the promised land: being in sync with your campaign manager, feeling like you have someone that you can trust, and having confidence that your accounts are in good hands. Check out these tips from our very own Managed Services team if you’re curious about learning how to work with an Amazon campaign manager.

We're joined by our PPC Campaign Manager Michael Tejeda to talk about what our best and most successful clients do.

We'll see you in The Badger Den!

Highlights:

1:05 Intro

4:30 Working with an Amazon PPC Manager

8:17 Amazon PPC Goal Setting

14:59 What Successful Amazon PPC Management Clients Do

20:09 Maintaining a Good Client-Manager Relationship

27:39 Amazon-Specific Tips

30:18 How to Help Your Amazon PPC Manager

37:35 Getting New Insights

39:58 Closing Thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger PPC Management: https://www.adbadger.com/amazon-ppc-management-services/

Ad Badger Version 2: https://www.adbadger.com/pricing/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

From the world of Google Ads comes an Amazon PPC ratio that can help you reign in your ACOS, see how your budget is allocated, and get a better understanding of the amount of testing in your Amazon campaigns all with a single number.

Join Mike on a hike through the forest as he tells you about the ACOS Power Ratio, how to calculate it, and how it can help you keep your campaigns in check.

We'll see you in The Badger Den!

Highlights:

0:00 Intro

1:40 The Lin-Rodnitzky Ratio

4:54 ACOS Power Ratio

7:23 How to Use the ACOS Power Ratio

12:39 Closing Thoughts

13:35 Post-Episode Message

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

The process of tweaking and changing your Amazon PPC campaigns is generally called “optimization”, but that only tells half the story. To truly have control over your campaigns, you need to balance Amazon PPC optimization with Amazon PPC expansion. Elizabeth Greene from Junglr joins us as we define expansion and optimization, typical activities in each, and how to balance them for optimal results. We’ll see you in The Badger Den!

Highlights:

1:05 Intro

3:18 The Ebb and Flow of Amazon PPC

6:51 Amazon PPC Expansion vs. Optimization

9:15 Expansion Activities

25:12 Optimization Activities

33:20 Synergy & Closing Thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Junglr: https://www.junglr.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

Bulk files are incredible tools for optimizing hundreds of Amazon PPC bids quickly and efficiently. Despite this, some people still get cold feet when faced with the prospect of using a bulk file.

Elizabeth Greene from Junglr joins us again as we break down the three reasons why some people don't use bulk files and how to get around those reasons.

We'll see you in The Badger Den!

Highlights:

1:05 Intro

4:36 Why Some People Don’t Use Bulk Files

7:15 Bulk File Intimidation

14:15 Campaign Editing Paranoia

20:00 The Out-Of-Touch Fallacy

27:58 Closing Thoughts

30:12 Post-Episode Message

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Junglr: https://www.junglr.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

Everyone in the world of Amazon PPC knows that ratios are priceless sources of information. But do you know about the secret ratios that Amazon doesn't show you? With a little legwork, you can uncover ratios that show you the effectiveness of your ad spend allocation, how you can hit your target ACOS, and much more.

Elizabeth Greene from Junglr joins us again as we break down our top 5 hidden Amazon PPC ratios, how to calculate them, and how to use them. Stick around until the end for a message from Mike!

We'll see you in The Badger Den!

Highlights:

1:05 Intro

3:34 Amazon’s Hidden Ratios

6:44 Ad Sales to Total Sales

17:00 Percentage of Each Targeting Type

23:29 Percentage of Each Ad Type

29:30 Revenue Per Click

33:16 Spend by Number of Orders

40:02 Closing Thoughts

42:30 Post-Episode Message

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Junglr: https://www.junglr.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

It's common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we're getting to the bottom of this.

Elizabeth Greene from Junglr is our guest co-host as we talk about what to do when Amazon favors your broad match over your exact match.

We'll see you in The Badger Den!

Highlights:

1:05 Intro

4:55 The Exact Match Conspiracy Theory

6:17 Elizabeth’s Broad Match Story

14:25 Does Amazon Favor Broad Match?

15:44 What to do When Exact Match Doesn’t Land

24:45 Bid Optimization

30:06 The Art of PPC

31:42 Using Negatives

33:15 Explaining to Clients

40:23 Closing Thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Junglr: https://www.junglr.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

Understanding buyer psychology is a key advantage in any commerce space. When it comes to applying it to Amazon, it can be boiled down to three main questions that every Amazon shopper unconsciously asks when they view any product listing.

Eric “the Red” Stopper from Buy Box Experts joins us this week to talk about these three foundational questions and why it’s important to make sure your listings answer them.

We’ll see you in The Badger Den!

Highlights:

1:05 Intro

4:02 Amazon's Algorithm and the Three Questions

13:22 What is this?

14:21 Is this right for me?

23:27 How do I get it?

29:31 Tips for Answering the Three Questions

36:04 Closing Thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Buy Box Experts: https://www.buyboxexperts.com/

Have a question or suggestion for the show?

Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

Everyone loves a good trinity, and Amazon PPC is no different. Maintaining control of your total ACOS is great, but remember it’s not the beginning and end of a successful Amazon PPC campaign. If you play your cards right, you can improve your bottom line by raising it.

Stephen Noch returns as a guest host as we talk about the importance of paying attention to each part of this total ACOS trinity, the relationships they have, and how leveraging the trinity can increase your profits.

We’ll see you in The Badger Den!

Highlights:

1:05 Intro

4:02 The Rise of Total ACOS

7:27 The Trinity: ACOS, Total ACOS, Organic

11:22 Increasing Total ACOS for Higher Sales

20:45 The Second Trinity: Ad Revenue, Organic Revenue, Total Revenue

24:27 Ad Revenue % of Total Revenue

32:00 How Total ACOS Goals Relate to the Trinity

37:47 The Total ACOS Trinity in Action

43:45 Closing Thoughts + What’s New with Stephen

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Get to know Stephen: https://www.linkedin.com/in/stephen-noch-142316138/

Have a question or suggestion for the show?

Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

We’ve walked you through the process of becoming an Amazon SEO master, now it’s time to combine it with your PPC for maximum conversion power! Learn how to strike the perfect balance between your Amazon PPC and SEO, and how they can build each other up with just a little TLC.

Steven Pope from My Amazon Guy joins us again in the finale of this SEO mini-series.

We’ll see you in The Badger Den!

Highlights:

1:05 Intro

8:09 The PPC-SEO Keyword Ratio

13:59 The SEO Budget Ratio

20:15 The Importance of an Organic Strategy

23:09 How to Grow SEO and PPC

26:39 Combining SEO and PPC

33:40 Closing Thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

My Amazon Guy: https://www.myamazonguy.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

You’ve been working in the shadows, building your strength, and indexing for boatloads of keywords. Now, it’s time to go on the offensive and score those top 10 organic spots. By hyper-focusing your listings, you’ll start to rake in those organic conversions.

We’re once again joined by Steven Pope from My Amazon Guy as we dive into the late game of Amazon SEO.

We’ll see you in The Badger Den!

Highlights:

1:05 Intro

4:37 Amazon SEO Late Game

10:30 Strike Zone Keywords

14:45 Matriculation

16:09 Ranking (Find KWs in the Strike Zone)

22:15 Phase 3 SEO Best Practices

29:48 What to Look For

31:35 Removing Old Keywords

38:37 Closing Thoughts & What’s Next

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

My Amazon Guy: https://www.myamazonguy.com/

My Amazon Guy Phase 3 SEO: https://myamazonguy.com/search-term-optimization-phase-3-strike-zone/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

Last week, we covered what to do when just getting started in Amazon SEO. Once you’ve gotten off the ground, how do you keep that momentum going, index for even more keywords, and become a powerful organic player in your category? It’s all here in Phase 2 of your Amazon SEO journey. Steven Pope from My Amazon Guy joins us again to talk about the midgame of Amazon SEO and how to get those incremental indexing gains.

We’ll see you in The Badger Den!

Highlights:

1:05 Intro

7:15 Amazon SEO Mid-game

12:21 Pink Word Update

26:55 Parentage

37:22 A+ content

42:34 Closing Thoughts & What’s Next

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

My Amazon Guy: https://www.myamazonguy.com/

My Amazon Guy Phase 2 SEO Guide: https://myamazonguy.com/search-term-optimization-phase-2-pink-copy/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

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Welcome to the first episode of our mini-series all about getting your Amazon PPC and SEO to work together. If you want to integrate SEO into your Amazon Advertising strategy, but don’t know where to start, then you’re in luck: in this episode, we’ll tell you how to get started with optimizing your listings to rank well organically.

Stephen Pope from My Amazon Guy will be our guest co-host for this series as we explore the world of Amazon SEO and how you can get the most out of it at every step.

We’ll see you in The Badger Den!

Highlights:

1:05 Intro

9:00 PPC &SEO

19:56 Ranking Factors

28:01 How to Start Amazon SEO - Search Term Field and Title

37:06 The Importance of SEO Tools

43:30 Closing Thoughts & What's Next

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

My Amazon Guy: https://www.myamazonguy.com/

Steven's Phase 1 SEO Guide: http://bit.ly/phase-one-seo

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

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Amazon has answered our prayers with not one, but FOUR Sponsored Display reports. What does each one have in store for you, and how can you get the most out of each? Our friend Bobby Pulte from Search Scientists joins Mike to give you the juicy deets on these new reports.

We’ll see you in The Badger Den!

Highlights:

1:05 Intro

5:00 What are advertising reports?

9:40 How to get the most out of the new reports

17:00 Advertised Product Report

22:09 Campaign Report

27:01 Sponsored Display Target Report

28:59 Sponsored Display Purchased Product Report

35:43 Closing Thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Search Scientists: https://www.searchscientists.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

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Dayparting and weekparting promise to optimize your bids so you don’t waste an hour of ad spend, but is it really possible to harness that power in your Amazon PPC? Even if you can, are they really the PPC panaceas some “gurus” make them out to be? Join Mike and Destaney this week as they uncover the truth about dayparting and weekparting.

We'll see you in The Badger Den!

Highlights:

1:05 Intro

3:05 What are Dayparting and Weekparting?

7:09 The Reality of Dayparting and Weekparting

9:10 The Perils of Trying to Daypart on Amazon

14:10 Substitutes for Dayparting and Weekparting

16:38 The Perils of Trying to Weekpart on Amazon

21:19 Closing Thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

BetterAMS: https://www.betterams.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

Christmas may have come and gone, but we’re still in the holiday spirit. We’re making a list – and checking it twice – of everything we want to see Amazon roll out in 2021: better support, better sync, and much more!

We'll see you in The Badger Den!

Highlights:

1:32 Intro

4:45 Better Support

7:35 Better Alignment

10:07 Better Sync Between Campaign Types

14:54 DSP Inside Normal Campaign Manager

17:12 Report Data w/o Download

19:45 Longer Time Frames

20:55 Dayparting and Weekparting Data

22:21 Downbid Placement Settings

24:18 More SBV Availability & Options

26:54 More Targeting for Off-Platform Display

28:10 Closing Thoughts

Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

BetterAMS: https://www.betterams.com/

Join our webinar: https://www.adbadger.com/webinar/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

As this year finally draws to a close, we wanted to let you all know how much we appreciate your continued support. We love making this show and giving you the knowledge you need to crush your Amazon PPC, but we couldn’t do it without you.

Again, thank you to everyone who helps make this podcast and all of our listeners. Wishing all of you the best for 2021 and beyond.

Happy holidays and we’ll see you in The Badger Den!

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

AMZ Pathfinder: https://www.amzpathfinder.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

The strategy you use in your Amazon PPC, and whether or not it matches your overall marketing and business goals, plays an insanely powerful role in your success in the world of Amazon Advertising. Join us as we break down the best goals, strategies, and practices for Amazon Advertising for each stage of business growth.

We’re proud to have a brand-new co-host this month, BetterAMS’s own Destaney Wishon.

We'll see you in The Badger Den!

Highlights:

1:05 Intro

5:13 The power of narrative in campaigns

15:30 Beginning Stage Pre-Launch

30:32 Beginning Stage Post-Launch

37:22 Scaling Stage

47:18 Large Brand Stage

57:20 Closing Thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

BetterAMS: https://www.betterams.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

It’s an Amazon PPC ad group’s worst nightmare, yet we see it pop up over and over again. Filling your ad groups with too many keywords or products prevents reliable research results, drains your budget, and can leave your best keywords high and dry. Keyword dumping spells disaster for your ad groups…and your ACOS.

This week on The PPC Den, Mike and Brent unpack everything wrong with keyword dumping and product dumping and show you how to find the right amount of keywords and products for your ad group.

We’ll see you in The Badger Den!

Highlights:

1:05 Intro

1:58 What is keyword dumping?

3:39 Why is keyword dumping bad?

9:49 Mixing Match types and strategies

17:40 Starving keywords

21:05 Budget concerns

24:59 Keyword-ad matching and organizing ad groups

29:59 What to do instead

38:19 Closing Thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

AMZ Pathfinder: https://www.amzpathfinder.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

We first covered Amazon Sponsored Display Ads last year, and since then, they’ve really come into their own in the Amazon PPC world. What was once a fledgling beta is now part of the Holy Trinity of Amazon ad types. A lot has changed in a year, and we’re here to give you the rundown of what’s new with Sponsored Display Ads, why you should be using them, and how to get the most out of them.

Join Mike and Brent as they tour the complex world of Amazon Sponsored Display Ads and show you how to take advantage of their unique targeting options and use them to boost awareness.

We'll see you in The Badger Den!

Highlights

1:05 Intro

7:08 Sponsored Display Ads Update

17:04 How Sponsored Display Ads fit into your Amazon PPC Strategy

31:53 Views Retargeting and Custom Audiences

39:55 Searches Targeting

42:41 Purchases Retargeting

44:26 Structuring your Sponsored Display audiences

49:00 Product Targeting

51:34 Bidding

52:36 Optimization Tips

56:22 Closing Thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

AMZ Pathfinder: https://www.amzpathfinder.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

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We’ve spent a lot of time in the world of Amazon PPC, and we’ve come across many different philosophies to managing campaigns. However, there’s one approach that we just cannot understand: never using negatives - ever. While a negative keyword slip-up can lead to some harsh consequences, negative keywords and negative targeting are powerful allies if used the right way.

Brent Zahradnik from AMZ Pathfinder joins us once again as we discuss why some advertisers don’t use negatives and why you should.

We’ll see you in The Badger Den!

Highlights

1:05 Intro

3:59 People who don’t use negative keywords

14:16 What is a negative anyway?

22:52 Research-based targeting methods

25:22 The Lin-Rodnitzky Ratio

26:40 The benefits of negatives

34:10 Concluding thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

AMZ Pathfinder: https://www.amzpathfinder.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

Black Friday is almost here again! Now’s the time to brush up on your holiday PPC strategy with Mike and Stephen.

The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days. See you in the Badger Den!

Episode Highlights:

5:38 Cyber Monday isn't as big as you think it is

8:39 How much does sales boost for each day?

12:11 Avg monthly metrics vs Cyber Monday/Black Friday metrics

18:32 Don't be as aggressive 2 days before Black Friday

21:01 All of December is the real king

23:34 Avoid targeting generic holiday keyword like "gifts for kids"

29:21 Prepare for a potentially big CPC spike

31:08 It's too late for lightning deals but you should still set coupons

32:16 The holiday season is a marathon, not a sprint

33:32 Our final tips

Get all of our episodes and show notes at adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

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Amazon unleashed two new Sponsored Brands reports not too long ago, and being the data junkies we are, we couldn’t be happier. After poking around them for a while, we’ve emerged with insight on what these new reports have to offer and how you can use them to analyze your Amazon PPC performance and make key optimization decisions.

This is the first episode of a miniseries featuring the incomparable Brent Zahradnik, Amazon PPC extraordinaire and founder of AMZ Pathfinder.

We’ll see you in The Badger Den!

Highlights

1:05 Intro

7:37 Search Term Impression Share report

26:21 Search Term Impression Rank

32:38 Brand Category Benchmark report

47:45 Concluding Thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2:https://www.adbadger.com/pricing/

AMZ Pathfinder: https://www.amzpathfinder.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

Reverse ASIN lookup is a great way to keep an eye on how your competitors are doing, but what happens when you turn it around and see what’s going on with your own ASINs? You get a gold mine full of new keywords that you know will drive clicks and conversions up while lowering your ACOS. By bidding on keywords where you already place organically, you create a whole that’s greater than the sum of its parts.

Longtime Badger Nation citizen Ryan Hofacre walks us through his strategy for using reverse ASIN lookup to find converting keywords to add to your PPC campaigns.

Highlights

1:04 Intro

9:47 How this strategy can help you

18:05 The five steps of the reverse ASIN lookup strategy

26:47 Why bid on keywords where you’re already ranking?

33:12 Keeping up with new keywords with reverse ASIN lookup

36:00 The importance of reading your search term reports

38:54 Closing thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

View Details

Getting reviews on your Amazon product listings can feel like an uphill battle, but once you’ve got those reviews, it puts your PPC game in easy mode. In today’s episode, Andy Lam joins us as we discuss how to get high-quality positive reviews that will boost your credibility and your conversion rate.

Mike and Andy walk you through what to do and what not to do to get Amazon product reviews.

We’ll see you in the Badger Den!

Episode Highlights:

1:05 Intro

6:15 How Amazon reviews have changed

11:00 Mistakes and Things to Avoid when it comes to Reviews

20:53 Review Strategies that Work

28:14 How to Respond to Reviews

30:50 Thoughts on the “Helpful” Button

33:06 Final Thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Ad Badger Version 2: https://www.adbadger.com/pricing/

Andy’s YouTube Channel: https://www.youtube.com/c/TheOfficialAndyLam

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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We did it! 100 episodes! We couldn’t have made it to this point without each and every one of you. Thank you for coming on this journey with us.

With 100 episodes under our belt, we’ve learned a lot about how this podcast can make a difference, and we’ve boiled all of those lessons down into four key takeaways.

In today’s episode, Mike talks about how meaningful this milestone is to all of us and shares his thoughts on the last one hundred episodes.

We’ll see you in the Badger Den!

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast
Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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Bulk sheets now allow you to see everything going on in your Amazon account. With all of this data at your fingertips, you can make optimization decisions faster than ever before.

In today’s episode, Mike and Stephen cover three quick strategies that are sure to lower your ACOS!

We’ll see you in the Badger Den!

Episode Highlights:

1:10 Intro
3:40 Importance of spreadsheets in Amazon PPC
5:10 Understanding bulk operations
13:00 How to use the data on a bulk sheet
16:00 The re-upload method
22:15 Pausing and archiving keywords and product targets
30:45 Adjusting your targets
36:00 Closing thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast
Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

This is the last episode featuring Stephen Noch. He is no longer with us at Ad Badger, but he is still a trusted and dear friend of the brand. We deeply thank him for his contributions to our Amazon PPC Managed Services clients and to The PPC Den Podcast.

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Using spreadsheets may not be the most fun thing in the world, but do you know what’s a lot of fun? Making money! By using spreadsheets or a tool like Ad Badger, you can optimize hundreds of auto campaigns at once and save time while growing your profits.

Mike and Stephen give a comprehensive overview of how you can use Excel or Google Sheets to speed up your auto campaign optimization.

We’ll see you in the Badger Den!

Episode Highlights:

1:10 Intro
4:30 Pivot tables
12:15 Optimizing automatic campaigns with pivot tables
16:00 Benefit of single product ad groups (SPAGs)
27:00 How to download all of your auto targets
27:50 Why consolidating your data is effective
29:20 How Ad Badger can automate this process
30:10 Closing thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast
Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it's time to get prepared. How should you change your bids? What ACOS should you expect? These questions, and more, are answered in today's episode.

Mike and Bobby Pulte, from Search Scientists, breakdown how you can make the most of Prime Day 2020 and what makes Prime Day different from any other day.

We’ll see you in the Badger Den!

Episode Highlights:

1:10 Intro
4:40 Why Q4 in 2020 is so important
6:40 Prime Day metrics
16:00 Optimizing for Prime Day
20:30 Closing thoughts

Links & Resources

Search Scientists: https://www.searchscientists.com
All our episodes and show notes are available at https://www.adbadger.com/podcast
Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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Mike and Bobby breakdown how you can make the most of Prime Day 2020 and what makes Prime Day different from any other day.

We’ll see you in the Badger Den!

Episode Highlights:

1:10 Intro
4:40 Why Q4 in 2020 is so important
6:40 Prime Day metrics
16:00 Optimizing for Prime Day
20:30 Closing thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast
Ad Badger Version 2: https://www.adbadger.com/pricing/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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Every seller wants to be ahead of their competition. While you’re obviously competing for sales, you’re also competing for knowledge. The seller who knows more sells more.

In today’s episode, Mike is joined by Kiri Masters from Bobsled Marketing. Mike and Kiri dive into the strategies you can implement to stay on the cutting edge of Amazon PPC.

We’ll see you in the Badger Den!

Episode Highlights:

0:55 Intro
3:15 Staying up to date on the latest trends
7:30 Keeping your team on the cutting edge
9:35 Using pitches to better understand your industry
12:30 Benefits of peer groups
17:05 Helping your team spot trends
24:40 How to apply agency strategies to a small business
29:05 Closing thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast
Ad Badger Version 2: https://www.adbadger.com/pricing/
Bobsled Marketing: https://www.bobsledmarketing.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting.

We’ll see you in the Badger Den!

Episode Highlights:

1:10 Intro
3:00 What to do with keywords that have zero sales
4:20 Search terms vs. Keywords
8:25 Keyword case study
10:20 When should you pause a keyword?
17:43 Keyword management in practice
23:28 How to interpret and act on your keyword data
37:00 Managing converting keywords
40:30 Closing thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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Ad Badger is looking for badass humans to join the team. Think you've got what it takes? Read more about the opportunity and apply here: https://www.adbadger.com/amazon-ppc-digital-marketer/

We'll see you in The Badger Den.

Please note: This opportunity is going live September 2020, and if you're hearing this at a later date, the opportunity may have passed. Fear not! We are thriving and growing, and you can check back for other career opportunities here: https://www.adbadger.com/careers

Links & Resources

Watch before you apply: https://youtu.be/ofwVV-NRJCA

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

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Are you selling a lot of products that contain the same keywords? Well, you’ll love today’s episode! Selling variants of a product and using the same keywords worries a lot of sellers. Are you taking away from your sales? Are your CPCs higher than your competitors?

Mike and Stephen give an overview of how keyword cannibalization and multiplication can have a tremendous impact on your performance.

We’ll see you in the Badger Den!

Episode Highlights:

1:10 Intro
2:40 Keyword placement
5:40 Multiple products with the same keyword
11:00 How CPC is affected
15:50 Optimizing each keyword
18:20 Keyword variations
21:38 Keyword Cannibalization
29:17 Match types
31:05 Multiple products bidding for the same keyword
37:20 Closing thoughts

Links & Resources

Ad Badger V2
All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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It’s easy to sell an exciting product, but how do you take a mundane product and make it a huge success on Amazon? We’re super excited to be joined by Jeff Lieber from TurnKey for this episode as we discuss product listing optimization.

Mike and Jeff dive into the fundamentals of Amazon product listings and discuss how you can take your listings to the next level.

We’ll see you in the Badger Den!

Episode Highlights:

1:10 Intro
7:15 Why listing optimization matters
12:15 Product listing checklist
20:20 Product listings and keywords
23:04 Images for listings
30:00 Product listings on mobile devices
32:20 Testing your listings and prices
38:20 Closing thoughts

Links & Resources

Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/
TurnKey: https://www.turnkeyproductmanagement.com/resource
All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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Are you still waiting to take the plunge into the world of Amazon PPC software? There's a bunch of sellers out there who are utilizing software to boost their PPC performance, but, when looking at the entire Amazon landscape, there's still a ton of sellers who are missing out.

In this Badger Bite, Mike and Stephen answer the most common questions about Amazon PPC software.

We'll see you in the Badger Den!

Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/

Podcast edited by Pedro Moreno

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At Ad Badger, there's nothing more fulfilling than helping sellers improve their Amazon PPC performance. We've seen people's lives change because they are now able to run a profitable business. With the launch of Ad Badger Version 2, we will be able to make an even bigger impact.

In today's Badger Bite, we hear from Ryan about his company's experience with Ad Badger.

Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/

Podcast edited by Pedro Moreno

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Yesterday, we launched Ad Badger Version 2! In our last Badger Bite, we gave an overview of what v2 would accomplish, but it's time to actually take a look under the hood and talk about features.

In today's episode, Mike and Stephen walkthrough the new and improved Ad Badger software and give some insight into what makes v2 the most effective Amazon PPC tool on the market.

We'll see you in the Badger Den!

Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/

Podcast edited by Pedro Moreno

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It's launch day! Ad Badger Version 2.0 is now live, and we couldn't be more excited to share all of its new capabilities with you.

In today’s Badger Bite, Mike and Stephen give an overview of the new features in Ad Badger v2.

We’ll see you in the Badger Den!

Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/

Podcast edited by Pedro Moreno

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Ad Badger V2 is almost here! In anticipation of our launch, we’ll be posting daily Badger Bites that give you a sneak peek of our new software and a behind-the-scenes look at our production process.

In today’s Badger Bite, Mike and Stephen give you a look at the thought process behind Version 2.0.

We’ll see you in the Badger Den!

Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/

Podcast edited by Pedro Moreno

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Amazon PPC can be a daily grind, and it’s easy to think of it as a day to day battle. However, as sellers, we also have to think about the long-term effects of our decisions. In today’s episode, we take a look at macro-level strategies you can use to see long-term success with Amazon advertising.

Mike and Stephen walk through the seven habits that you should adopt to reach your full potential.

We’ll see you in the Badger Den!

Episode Highlights:

1:10 Intro
5:40 Seven habits of highly effective Amazon PPC’ers
9:55 Begin with the end in mind
15:15 Putting first things first
21:35 Think win-win
26:35 Seek first to understand then to be understood
31:20 Synergize
35:35 Sharpening the saw
38:20 Closing thoughts

Links & Resources

Join our Ad Badger’s Version 2.0 launch list: https://www.adbadger.com/version-2-launch-list/
All our episodes and show notes are available at https://www.adbadger.com/podcast
The 7 Habits of Highly Effective People: https://www.amazon.com/dp/B00GOZV3TM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

The 7 Habits on the Go: Timeless Wisdom for a Rapidly Changing World (Keys to Personal Success)

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We usually stay in our wheelhouse of Amazon PPC, but we’re branching out into the world of organic traffic for this episode. Mike recently sat down with Jon from ZonGuru, and we are stoked to share this conversion about the intricacies of Amazon SEO and how you can start optimizing your account for organic rankings.

Mike and Jon dive into all things Amazon SEO and how sellers can start ranking for keywords organically.

We’ll see you in the Badger Den!

Episode Highlights:

1:10 Intro
7:00 The nuts and bolts of Amazon SEO
21:00 Handling an underperforming account
28:50 Keywords and Amazon SEO
42:35 Using Amazon SEO and PPC
48:10 Closing thoughts

Links & Resources

Join our Ad Badger Version 2.0 Launch List: https://www.adbadger.com/version-2-launch-list/
All our episodes and show notes are available at https://www.adbadger.com/podcast
Check out more Amazon SEO tips and tricks at https://www.zonguru.com/

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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The game has changed when it comes to automatic campaigns. Two weeks ago, Amazon added a new feature that allows sellers to add negative product targets to auto campaigns. Needless to say, we couldn’t be more excited about it.

On today’s episode, Mike and Stephen dive into Seller Central’s newest feature and how it can take your automatic campaigns to the next level!

We’ll see you in the Badger Den!

Episode Highlights:

1:10 Intro
3:00 Our prayers have been answered
5:15 Negative product targeting for automatic campaigns
11:30 How to use this feature with search term reports
16:00 Using Amazon Detail Page to find ASINs
18:45 Closing thoughts

Links & Resources

Join our Ad Badger Version 2.0 Launch List: https://www.adbadger.com/version-2-launch-list/
All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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Have you ever wondered if you’re wasting money on Amazon advertising? Are neglecting or overspending on a certain ad type? All of these questions can be answered by looking at your Amazon PPC budget.

On today’s episode, Mike and Stephen share the best practices for Amazon PPC budgets and breakdown how you can create the perfect budget.

We’ll see you in the Badger Den!

Episode Highlights:

1:10 Intro
6:00 Getting started with Amazon PPC budgets
13:50 Splitting your budget between ad types
21:50 Adjusting your budget over time
29:30 Some final questions about budgets
39:30 How much should you spend on Amazon PPC
43:00 Closing thoughts

Links & Resources

Join our Ad Badger Version 2.0 Launch List:https://www.adbadger.com/version-2-launch-list/
All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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We have seen something truly mind-boggling since April of this year. Conversion rates for Amazon’s Sponsored Display ads are skyrocketing. For some sellers, the conversion rate is over 100%!

Is that even possible?

On today’s episode, Mike and Stephen breakdown how conversion rates are calculated for Sponsored Display ads and show you what Amazon isn’t telling you.

We’ll see you in the Badger Den!

Episode Highlights:

1:10 Intro
5:10 A recent trend with Sponsored Display ads
7:00 How conversion rates work
11:20 Targeting types for Sponsored Display ads
15:30 Sponsored Display conversions
17:30 The big problem with conversions in Sponsored Display ads
30:40 What we’d like to see and closing thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast
Join the waitlist for the launch of Ad Badger App’s version 2

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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The tried and true method of launching products with an auto campaign has helped tons of sellers conduct effective keyword research that leads to great optimization down the road.

But what if there was a better way to launch products?

On today’s episode, Mike and Stephen analyze a new strategy for launching products and discuss the pros and cons of using auto campaigns for unindexed products.

We’ll see you in the Badger Den!

Episode Highlights:

1:10 Intro
7:30 Launching a new product with an auto campaign
9:15 A caveat to the RPSB method
13:20 How does Amazon determine where new products fit?
15:40 How titles affect new product indexation
17:45 Testing the new method for launching a new product
23:50 Limiting your exposure to a bad auto campaign
30:20 Closing thoughts

Links & Resources

Shoutout to Destaney from BetterAMS. Her post here (Follow her she's awesome!)
All our episodes and show notes are available at https://www.adbadger.com/podcast
Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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How would we describe the Amazon PPC environment in 2020? Better than ever! We’ve crunched the numbers and are excited to share the Amazon PPC stats for the first six months of 2020.

On today’s episode, Mike and Stephen analyze the Amazon PPC stats for the first half of 2020, breakdown how it affects your performance, and share their predictions for the next six months.

We’ll see you in the Badger Den!

Episode Highlights:

1:10 Intro
3:05 Evaluating the PPC data for 2020
6:20 Cost per Click
11:15 Why are sellers pausing campaigns?
15:40 ACOS and Ad Spend
18:30 Impressions
20:00 Conversion rates
23:00 Outlook for the second half of 2020 and closing thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast
Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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We all fall victim to misspelling words, but is a misspelling in the search bar detrimental to your Amazon PPC campaigns? Should you actively try to predict the different variations and possible misspellings of your keywords?

On today’s episode, Mike and Stephen breakdown how Amazon handles misspelled words and how it affects your campaign performance.

We’ll see you in the Badger Den!

Episode Highlights:

1:10 Intro
2:55 How you should think about misspellings
5:05 How exact match has become exact-ish
12:10 Misspellings with broad and phrase match
12:40 How negatives affect your exact matches
15:35 Search term rankings and misspelled words
17:20 What you should actually do about misspelled words
21:15 Closing thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast
Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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Surely you’ve been setting bids and noticed that Amazon provides sellers with a suggested bid. Have you ever wondered how it is calculated or if you should use it?

On today’s episode, Mike and Stephen breakdown what actually goes into the suggested bid, who should use it, and strategies that are better than using suggested bids to optimize your campaigns.

We’ll see you in the Badger Den!

Episode Highlights:

1:10 Intro
3:10 What is Suggested Bid?
6:20 Who will use Suggested Bid?
13:20 A breakdown of Suggested Bid
20:10 Testing the Suggested Bid feature
24:50 Should you use Suggested Bid?
31:00 Closing thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast
Episode 38: https://anchor.fm/theppcden/episodes/AMZPPC-38-The-7-Personality-Types-of-an-Amazon-Bidder-e4v6pd
New keyword bid optimization: https://www.adbadger.com/blog/how-to-bid-on-amazon-ppc-campaigns/
Bid optimization Revenue per click basics: https://www.youtube.com/watch?v=8kCWbjohGHo
Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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We’ve conducted our test, and the results are in. Can you use negative ASINs effectively in an auto campaign? What about brand names, can they be blocked? Was the Amazon rep from last week’s episode right about negative ASINs? All of the questions, and a few more are answered on this week’s episode.

Mike and Stephen breakdown what actually happens when you add a negative ASIN in your auto campaigns and clear up some of the confusion around the topic. If you haven’t listened to Episode 82 yet, make sure to give it a listen before listening to today’s episode.

We’ll see you in the Badger Den!

Episode Highlights:

1:10 Intro
2:25 A quick recap of episode 82
6:20 Testing negative ASINs in auto campaigns
7:30 Takeaway #1: Can you block ASINs from appearing?
9:30 Takeaway #2: Can you block certain brands?
11:55 Takeaway #3: A wide array of opinions and strategies
21:00 Closing thoughts
24:25 UPDATE on Takeaway #2

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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Put on your tin foil hat, it’s time to explore an Amazon PPC conspiracy! Everyone has thought that negative ASINs can’t work with auto campaigns, but is that really the case?

On today’s episode, Mike and Stephen investigate the use of negative ASINs and auto campaigns. We even hear directly from Amazon and breakdown what their response means for you.

We’ll see you in the Badger Den!

Episode Highlights:

1:10 Intro
3:15 An Amazon conspiracy
5:50 Negative ASINs in an auto-campaign
8:00 Amazon’s statement and what it means for you
17:00 Testing this theory - we need your help!
23:40 Closing thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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When should a company work with a freelancer, agency, or PPC professional to run their Amazon PPC campaigns? Can you run the account yourself?

On today’s episode, Mike breaks down scenarios when running your account is the best route and when bringing in outside help can make a huge difference.

We’ll see you in the Badger Den!

Episode Highlights:

1:05 New Intro
2:45 Solopreneurs
5:30 Growing companies
7:05 What if you don’t enjoy PPC?
12:50 Closing thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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For the last few years, the Amazon DSP has only been available to sellers who spend huge amounts on Amazon advertising. That will soon change, and we’re breaking down everything you need to know about the platform and its targeting options on today’s episode.

Mike and Stephen explain what the Amazon DSP is and what it can do for you! The guys also dive into the wide array of targeting features in the platform that will help you reach your ideal audience.

We’ll see you in the Badger Den!

Episode Highlights:

1:05 New Intro
4:20 Intro to Amazon DSP
7:40 Targeting with Amazon DSP
27:35 Summary and key takeaways

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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Sometimes the sellers have knowledge that doesn’t necessarily show up in the data provided by Amazon. Is it okay to stray from the numbers and follow a hunch?

On today’s episode, Stephen breaks down when it is okay to go with your gut and situations where it might lead you astray.

We’ll see you in the Badger Den!

Episode Highlights:

2:20 Intro
3:15 When optimizing on a hunch is bad
5:15 Good times to optimize on a hunch
7:55 Getting started with instinctual optimization
9:20 Closing thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

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Odds are, your approach to product targeting has been wrong. Don’t worry. We’ve got everything you need to know about product targeting in today’s jam-packed episode on the subject.

Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting.

We’ll see you in the Badger Den!

Episode Highlights:

0:00 We scrapped the intro
3:00 The truth about product targeting
12:15 A product targeting campaign doesn’t exist
16:10 The weird thing about auto-campaigns
20:20 Sponsored Display and product targeting
23:10 Bulk operations and product targeting
27:00 Closing thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

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We’ve been crunching the numbers, and there has never been a better time to advertise on Amazon. With the influx of information coming out about Amazon, COVID-19, and consumer habits it can be difficult to find information that you can act on. That’s why we’ve been keeping tabs on the important PPC metrics and are sharing them with you!

Mike and Stephen breakdown four takeaways from April’s Amazon PPC stats and walkthrough how you can use the information to gain an edge on your competition.

We’ll see you in the Badger Den!

Episode Highlights:

2:20 Intro
4:54 Three important questions
9:00 Amazon isn’t going anywhere
13:40 Now is a great time to advertise
19:20 Don’t pause your campaigns
24:25 Strike while the iron is hot
29:30 Closing thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

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This year has brought a lot of changes for Amazon sellers. COVID-19 has changed the way we sell, Seller Central is moving to Amazon Ad Console, and now we have the ability to edit the creative for sponsored brand ads.

Mike and Stephen walkthrough the steps to changing creatives and discuss what this change means for your existing campaigns on today’s episode.

We’ll see you in the Badger Den!

Episode Highlights:

2:20 Intro
5:30 Sponsored brand ad updates
8:50 Steps to changing creative for SBAs
13:10 Impact of the ability to edit the creative
16:05 Updating vital parts of your SBA
19:00 Closing thoughts

Links & Resources

Amazon’s announcement for the new feature
All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

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Numbers are the language of business, and without knowing your numbers making decisions about the future of your business is impossible.

Everything has changed in 2020, and Amazon PPC stats are no different. How has COVID-19 changed the landscape of selling on Amazon and consumer behavior in general? Let’s find out.

On today’s episode, Mike and Stephen dive into the most important metrics that have changed in 2020 and show why it’s important to stay in the game.

We’ll see you in the Badger Den!

Episode Highlights:

2:20 Intro
4:00 How we get our numbers
6:10 The impact of COVID-19
8:35 Amazon PPC stats overview
13:50 CPC
16:25 Conversion Rates and ACOS
24:00 Orders per Day and the pace of change
35:10 Staying in the game and key takeaways

Links & Resources

Best Practices for Amazon Sellers During COVID-19
All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

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Seller Central or Ad Console? Vendor or Seller? These titles used to seperate those who sell on Amazon, but not anymore. Seller Central and Ad Console are merging.

Find out what’s changing, staying the same, and getting introduced on today’s episode. Mike and Stephen lay out the good, bad, and uncertain aspects of this merger of Seller Central and Ad Console.

We’ll see you in the Badger Den!

Episode Highlights:

2:20 Intro
4:15 The merger
10:00 Differences between Seller Central and Ad Console
13:15 Ad Console Permissions
15:15 Multiple accounts in Ad Console
17:30 What to expect going forward
23:05 Bulk operations in Ad Console
29:40 Key takeaways

Links & Resources

Amazon’s official announcement: https://advertising.amazon.com/blog/improved-experience-for-sellers/?ref_=sc_us_a20m_blog_impex
All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

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Have you ever dreamt of turning your Amazon business into a worldwide empire? On today’s show, Kevin from Maximizing E-Commerce sits down with Mike to discuss how to take the first steps toward selling in international markets.

When should you start? How much of a time commitment is selling in different countries? How will international sales affect your taxes and business structure? These questions and more are answered in today’s show!

We’ll see you in the Badger Den!

Episode Highlights:

2:20 Intro
2:55 Introducing Kevin from Maximizing E-Commerce
4:35 How COVID-19 is affecting global markets
9:00 How to start selling internationally
13:10 Amazon PPC Managers and international sales
14:30 Selling internationally and PPC
22:10 How Amazon can help you sell in international markets
29:00 Managing your time with international campaigns
32:20 Key takeaways

Links & Resources

https://maximizingecommerce.com/
All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

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Selling on Amazon is changing everyday now that the world is adapting to COVID-19. This episode expands on last week’s episode with more tips to help you keep your campaigns afloat during this unpredictable time.

We’ll see you in the Badger Den.

Episode Highlights:

2:20 Intro
6:25 Amazon news
12:55 How to manage inventory
19:00 Optimizing product listings
22:40 Consider switching to FBM
30:10 Closing thoughts

Links & Resources

For PPC specific strategies, check out Episode 70
All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by Pedro Moreno

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“When we are no longer able to change a situation, we are challenged to change ourselves.”

These words from Victor Frankl carry Ad Badger during the global pandemic.

In this short but heartfelt episode of PPC Den, hear Mike’s wisdom for Amazon marketing when times are dire.

He recommends focusing on mindset, getting practical with financial modeling, prevailing forward in spite of obstacles, and surrounding ourselves with like minded growth-seeking beings. He also offers ‘rapid fire’ tips at the end.

We aren’t fluffing the hype when we say that you won’t want to miss this episode.

Thank you for joining us, and we’ll see you in The Badger Den.

Episode Highlights

00:00 Words of wisdom
04:20 Focus on mindset
06:04 Financial modeling
06:27 Don’t stop moving forward!
08:00 Community, community, community
08:50 Rapid fire tips and wisdom
10:00 Farewell

Links and Resources

Man’s Search for Meaning - Victor Frankl (book)
Ep 70, Coronavirus (Covid-19) and Your Amazon PPC Campaigns: https://anchor.fm/theppcden/episodes/AMZPPC70-Coronavirus-COVID-19-and-Your-Amazon-PPC-Campaigns-ebvsku
Our free Facebook group: https://adbadger.com/facebook
Amazon’s blog, Day One: https://blog.aboutamazon.com/
Amazon on price gouging: https://blog.aboutamazon.com/company-news/price-gouging-has-no-place-in-our-stores

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: https://adbadger.com/voicemail or 833-BADGERZ

Thank you for listening! Please like, subscribe, and leave a glowing review.

This episode was edited by Pedro Moreno.

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The world is facing uncertain times with the rise of coronavirus (COVID-19). In this episode, Mike and Stephen give you the tools to best manage your campaigns and interpret your data during this crisis.

Should you worry about higher ACOS? Should you pause your campaigns? These questions, and more, are answered in today’s episode!

To get the most out of this podcast, download our free placement bid calculator: https://adbadger.com/amazon-ppc-placement-bid-calculator

We’ll see you in the Badger Den.

Episode Highlights:

2:20 Intro
6:30 Introduction to the five metrics and timeframes for how to look at them
9:05 ACOS
13:50 Conversion Rates
23:22 Cost per Click
29:40 Revenue
33:45 Revenue per Click
40:12 Closing thoughts

Links & Resources

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

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This episode is part two on the topic of how to include “adjust bids by placement” settings into your keyword bids. Our previous episode on placement bid settings for single keyword campaigns served as an excellent primer, but now it’s time to get deep and reveal our strategies for multi-keyword campaigns.

The calculations and formulas presented in this episode are the only sure-fire way to make proper bid calculations that factor in your “adjust bids by placement” settings as well as data spread.

To get the most out of this podcast, download our free placement bid calculator:https://adbadger.com/amazon-ppc-placement-bid-calculator

We’ll see you in the Badger Den

Episode Highlights:

2:20 Intro
4:00 Follow along with our bid calculator
4:52 Reach out to us about our Managed Services
10:00 What makes placement bids tricky?
16:25 Why did we start with single keyword campaigns?
18:50 Analogy of a car - giving you a frame of reference
22:20 What does Amazon give us? What can we do with it?
27:00 Target CPC shouldn’t be your bid!
32:40 A case study on our strategy for multi-keyword campaigns
42:15 Our formula for finding keyword bids for multi-keyword campaigns

Links & Resources

Part 1 in our Series on Incorporating “Adjust Bids by Placement” Settings into Your Keyword Bids

https://anchor.fm/theppcden/episodes/How-to-Incorporate-Adjust-Bids-by-Placement-Settings-into-Your-Keyword-Bids-Part-1-Single-Keyword-Campaigns-ebl1ef

A Round-Table on Adjusting Bids by Placement:

https://anchor.fm/theppcden/episodes/AMZPPC-30-A-Round-Table-Discussion-About-Placement-Settings-e4bfj0

Ep 44: Listener Q&A: Optimizing Placement Settings

https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

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Over the next two weeks, we’ll be taking a deep dive into adjusting your placement bid settings. This week's episode breaks down everything you need to know about placement bid settings for single keyword campaigns.

To get the most out of this podcast, download our free placement bid calculator: www.adbadger.com/placements

We’ll see you in the Badger Den.

Episode Highlights

2:20 Intro
4:30 Our new solution for placement bid settings
6:43 Introduction to single keyword campaigns
10:20 How to adjust bids by placement for SKCs
14:40 When a single keyword campaign shouldn’t be used
18:59 Placement settings when Rest of Search is performing poorly
29:20 Placement settings when Product Pages is the worst performer
39:45 How Ad Badger can help with placement bid settings

Links & Resources

A Round-Table on Adjusting Bids by Placement:

https://anchor.fm/theppcden/episodes/AMZPPC-30-A-Round-Table-Discussion-About-Placement-Settings-e4bfj0 * Ep 44: Listener Q&A: Optimizing Placement Settings

https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl * All our episodes and show notes are available at https://www.adbadger.com/podcast * Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

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It’s the Amazon Advertising’s Brand Analytics mini-series finale!

Part four has it all. Truly! References to Pokemon, drinking alcohol beneath bleachers, and, oh yeah, everything there is to know about Demographics Data!! (And what Pokemon and alcohol have to do with demographics reporting.)**

Be entertained as you learn what information is available on the demographics report and, most importantly, how to use this information to your PPC campaigns gain.

You won’t want to miss out! We’ll see you in The Badger Den.

** Important note: Neither The Badger nor anyone at Ad Badger condones underage alcohol consumption.

Episode Highlights

00:00 Intro

06:55 What’s up with Amazon’s Demographics Data?

16:25 Interesting flaw within Demographics Report

20:00 Predicting the future of Demographics Report

27:30 Search by ASIN -- NOT keyword

30:10 Demographics strategy: How to grow your campaigns

34:25 Final thoughts + farewell!

Links & Resources

Amazon Brand Analytics, part 1: Search Frequency Rank: How to Identify Most Important Keywords: https://anchor.fm/dashboard/episode/eatiks

Amazon Brand Analytics, part 2: How to Raise Lifetime Value with Market Basket Report: https://anchor.fm/dashboard/episode/eb2g9d

Amazon Brand Analytics, part 3: What Consumer Behavior Says About Your Amazon Brand Analytics: https://anchor.fm/theppcden/episodes/AMZPPC-66-What-Consumer-Behavior-Says-About-You-Amazon-Brand-Analytics-eb7k4a

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Thank you for listening! Please like, subscribe, and leave a glowing review.

Podcast edited by James Ede: https://www.beheard.org.uk/

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If you’ve ever wondered how often a consumer chooses a competitor’s product over yours, then this is the episode you’ll want to hear. You’ll also learn how to apply this information to the benefit of your campaigns!

Mike and Stephen discuss at length Amazon Advertising’s Item Comparison and Alternate Purchase Behavior and the value of this report.

This is part three of a mini series all about Amazon’s Brand Analytics. Stay tuned next week for part four.

Until then, we’ll see you in the Badger Den.

We’ll see you in the Badger Den.

Episode Highlights

02:20 Intro
07:00 What is Item Comparison and Alternate Purchase behavior?
08:42 Where to Access ICAP
17:30 Strategy: How to use ICAP
28:00 Takeaways and farewell

Links & Resources

Amazon Brand Analytics, part 1: Search Frequency Rank: How to Identify Most Important Keywords: https://anchor.fm/dashboard/episode/eatiks
Amazon Brand Analytics, part 2: How to Raise Lifetime Value with Market Basket Report: https://anchor.fm/dashboard/episode/eb2g9d
Ad Badger app Product Tour [2020 Updated, New Features]: https://www.youtube.com/watch?v=H6VjlbOA3NA

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Thank you for listening! Please like, subscribe, and leave a glowing review.

Podcast edited by James Ede: https://www.beheard.org.uk/

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Much like grocery stores placing like objects near each other in hopes of getting more of the shopper’s cash money, Amazon Advertising’s Market Basket Report studies similar consumer trends.

This episode teaches you how to apply its data to your marketing strategy to convert your paid traffic into organic traffic and increase total lifetime value.

We’ll see you in the Badger Den.

Episode Highlights

02:20 Intro
05:14 What is Market Basket Analysis?
08:50 What is Market Basket Report?
15:14 6 steps to maximize data return from Market Basket Analysis
23:50 On Product Targeting campaigns
27:10 Farewell, Badger friends!

Links & Resources

7 Tips to Get More Clicks on Amazon Ads: https://anchor.fm/theppcden/episodes/AMZPPC-61-7-Tips-to-Get-More-Clicks-on-Amazon-Ads-eaftqn
AMZPPC Badger Bite #4 | New Product Targeting Options for Sponsored Brand Ads: https://anchor.fm/theppcden/episodes/AMZPPC-Badger-Bite-4--New-Product-Targeting-Options-for-Sponsored-Brand-Ads-e97246
Ep 44: Listener Q&A: Optimizing Placement Settings: https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl
All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Podcast edited by James Ede: https://www.beheard.org.uk/

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You requested it, so we created it. Welcome to the first of four episodes all about Brand Analytics in Amazon Advertising PPC!

Future episodes will cover market basket analysis, comparisons and alternate purchase behavior, and demographics reporting. Today’s episode, however, is all about search frequency rank and how to identify your most important keywords.

You want to think bigger about your keywords, and we want to provide a bird’s eye view for doing so. We’ll see you in The Badger Den.

Episode Highlights

03:50 Topic intro
07:04 Brand Analytics Search Terms Report vs Sponsored Products Search Term Report
10:30 Search Frequency Rank
13:00 Click share and Conversion share
15:25 Keywords and Search Frequency Rank
22:30 Single keyword campaigns
26:20 Top of Search Ad Placement
33:10 How to Win Amazon Choice Badge
25:48 Farewell

Links & Resources

Listener Q+A: Calculating Placement Settings: https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl

Make Your Best Keywords Better with Single Keyword Campaigns: https://anchor.fm/theppcden/episodes/AMZPPC-49-Make-Your-Best-Keywords-Better-with-Single-Keyword-Campaigns-e8e7nb

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Thank you for listening! Please like, subscribe, and leave a glowing review.

Podcast edited by James Ede: https://www.beheard.org.uk/

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Beware the Amazon PPC Silent Killer.

It lurks in the night, crouching behind bushes, avoiding street lamps. It wears a trench coat with pockets full of daggers.

Okay, no, it doesn’t, but it does slay Amazon campaigns.

If you’re not careful, long tail search terms drag your account’s performance down and kill your campaigns. You might already follow most best practices, but if you’re not careful, you might end up with a mountain of wasted spend.

If you’re not familiar with the Amazon PPC silent killer, then you better get familiar!

We’ll see you in the badger den.

Episode Highlights

3:44 Death by a thousand cuts
4:30 The danger of auto campaigns
8:05 How most people optimize with the search term report
12:05 Running successful auto campaigns
13:00 How to structure your account from day 1
15:43 N-gram analysis
18:50 PPC tools
21:15 Don’t lose keywords before they’ve had time to convert
22:30 Keyword dumping

Links & Resources

Ep 54 The Wait is Over… Search Term Reports for Sponsored Brand Ads Are Here: https://anchor.fm/theppcden/episodes/AMZPPC-54-The-Wait-is-Over----Search-Term-Reports-for-Sponsored-Brand-Ads-are-Here-e9b7om
Ep 59 Amazon PPC Keyword Research in 2020: RPSB Revisited: https://anchor.fm/theppcden/episodes/AMZPPC-59-Amazon-PPC-Keyword-Research-in-2020-RPSB-Revisited-ea67fi
Ep 51 The 6 Layers of Campaign Structure Complexity: https://anchor.fm/theppcden/episodes/AMZPPC-51-Amazon-PPC-Campaign-Structure-6-Layers-of-Complexity-e8ung4
Ep 15: All Things Negative Keywords: https://anchor.fm/theppcden/episodes/AMZPPC-15-All-Things-Negative-Keywords-e3ctnu
All about Bulk Ops: https://www.adbadger.com/blog/bulk-operations-amazon/

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Thank you for listening! Please like, subscribe, and leave a glowing review.

Podcast edited by James Ede: https://www.beheard.org.uk/

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Dear Badger,

Are my ads stealing revenue from my organic search? Do I need to bid on branded searches if those people are buying from me anyway?

What do you do if you only have a profitable ACoS on branded searches but are unprofitable on unbranded searches? How do you transform ACoS from a vanity metric to a sign of vitality?

Please help!

Yours truly,

ACoS Skeptic #98*

This week’s podcast answers important questions from the forum of our Amazon PPC Academy. If you’ve ever considered ACoS a fancy shmancy Amazon platform tax, then you won’t want to miss hearing Mike and Stephen’s tips for making the your ACoS count.

Thanks for tuning in! We’ll see you in the badger den.

Please note: These questions are paraphrased and the identity of the member is concealed.

Episode Highlights

00:00 Intro & Topic Overview

11:17 What to do if all your profitable keywords are branded

20:27 What to do if struggling with ACoS unbranded searches

27:55 How to Segment TOFU- BOFU- MOFU

33:44 What to do if you have limited ad spend budget

39:05 See you in the badger den!

Links & Resources

Ep 40 - Should You Segment Your Branded Keywords In Amazon Ads? https://anchor.fm/dashboard/episode/e54rob

Ep 22 - Should You Bid on Branded Keywords? https://anchor.fm/dashboard/episode/e3r7al

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Thank you for listening! Please like, subscribe, and leave a glowing review.

Podcast edited by James Ede: https://www.beheard.org.uk/

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Extra, extra! Hear all about it!

Everything you need to know about Amazon’s Click Through Rates, like why it matters and the seven things that can improve it, it’s all here in this quick episode!

Don’t miss out. You’ll be sad if you don’t improve your CTR! See you in the badger den.

Episode Highlights

00:00 Intro

01:24 Why Click Through Rate Matters

04:27 What Impacts CTR

12:40 When High CTR is bad

14:09 Bye

Links & Resources

AMZPPC 59: Amazon PPC Keyword Research in 2020: RPSB Revisited: https://anchor.fm/dashboard/episode/ea67fi

AMZPPC 39: Promoting your Products with Amazon Coupons: https://anchor.fm/dashboard/episode/e52h9d

Amazon Advertising Stats: https://www.adbadger.com/blog/amazon-advertising-stats/

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Thank you for listening! Please like, subscribe, and leave a glowing review.

Podcast edited by James Ede: https://www.beheard.org.uk/

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Welcome to the battle of the decade, the most anticipated battle in the history of Amazon PPC.

Here we separate the badgers from the wannabes.

Today we will audit a real campaign so thoroughly that every listener and viewer will feel it in their very soul.

Critiquing campaign structure, analyzing account performance, identifying the biggest opportunities for missed sales, and, of course, finding all the wasted spend-- we will not leave any stone unturned.

We will not leave any meat on the bone because we are badgers, and we are the world’s most fearless animal (according to the 2002 edition of the Guinness Book of World Records).

We are Ad Badger, the world’s most fearless Amazon PPC software start-up, and we believe that together, with you, we will fight! Not from tyranny, oppression, persecution, or even annihilation.

We will fight for our right to success, to healthy Amazon campaigns.

Who’s with us? Let’s go!

___

Episode Highlights

00:00 Live Audit Account - Intro

4:16 Account Audit

06:26 Pro tip: Best campaign naming structure

08:20 Pro tip: Order highest to lowest spend

25:40 Auto Targeting Options

32:04 Search Terms Tabs

43:39 Placement setting data

48:11 Audit recap

51:31 Final thoughts

___

Links & Resources

Want us to audit your campaigns? Get your personalized game plan here: https://www.adbadger.com/campaign-audit-strategic-vision/
Ep 31 - The Complete Guide to Self- Auditing your Amazon Campaigns https://anchor.fm/dashboard/episode/e4etqv
Ep 57 - The 7 Bad PPC Habits to Kick in 2020 (and the 3 Good Ones to start)

https://anchor.fm/dashboard/episode/e9us4i

Ep 8 - Campaign Naming Systems https://anchor.fm/dashboard/episode/e2vp09
Ep 51 - The 6 Layers of Campaign Structure Complexity

https://anchor.fm/dashboard/episode/e8ung4

Ep 22 - Should You Bid on Branded Keywords? https://anchor.fm/dashboard/episode/e3r7al

___

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Thank you for listening! Please like, subscribe, and leave a glowing review.

Podcast edited by James Ede: https://www.beheard.org.uk/

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This is an RPSB refresher.

RPSB is an elegant, low cost Amazon PPC keyword research strategy. It’s an acronym for Research, Peel, Stick, and Block, which are the four steps of this strategy.

In this week’s episode, Mike and Stephen review the fundamentals of RPSB, discuss pro’s and con’s of potential edits to the strategy (like RPS, which is RPSB minus the B), and explore how to stay ahead of the curve of your Amazon PPC competitors.

If you believe in the adage, “a penny saved is a penny earned,” then you won’t want to miss episode 59. We’ll see you in the badger den!

____

Podcast Timestamps

02:20 Find us on YouTube and Anchor
03:05 RPSB (Research, Peel, Stick, and Block)
13:24 RPSB vs. RPS?
19:50 Keyword Cannibalization
21:20 The Prickly Part of RPSB
22:58 Solution 1 - Category Targeting
28:20 Solution 2 - Search Term Graduation Criteria Updated
33:35 Initial Bids - A How To
39:31 Keyword Dumping
42:40 Pro-tip: Bulk Ops Mastery
44:50 Final verdict of RPSB’s future

____

Resources Mentioned

Ep 10, The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump
Ep 41, What to Expect from 30 Days of Running Amazon Ads
Ep 26, An Introduction to Bulk File Operations

All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Thank you for listening! Please like, subscribe, and leave a glowing review.

Podcast edited by James Ede

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Amazon marketers need more than software and more than strategy. Amazon marketers need the 3 T's: tools, tribes, and training.

Tune into this special Badger Bite to hear Mike explain how Ad Badger incorporates the 3 T's for members like you.

Podcast edited by James Ede

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2020 is shaping up to be the biggest year yet for Amazon PPC and our crystal ball says there are exciting developments for your workflows on the horizon! Ooh! Ah!

How did we acquire our crystal ball? Why, from years of exploring the wild Amazon PPC frontier! Ok, fine, you caught us. It’s really an educated guess.

Will 2020 be your lucky Amazon marketing year? You’ll know if you don’t miss our top predictions. See you in the badger den!

Episode Highlights

00:00 Intro

02:20 Welcome to 2020, cubs!

03:16 1st Prediction - Sponsored Brand Ads: Search Term Reports

07:37 2nd Prediction - Bid Optimization: Devices

16:29 2020 3d Prediction - Exact Match: Exact- exact?

19:42 4th Prediction - Greater Unification of Amazon Ads

24:30 5th Prediction - Reduced Data Delay

28:20 6th Prediction - Revamped Bulk Ops

32:20 Mike and Stephen’s year ahead

Resources Mentioned

Ep 49: Make Your Best Keywords Better with Single Keyword Campaigns

Ep 54: The Wait is Over… Search Term Reports for Sponsored Brand Ads Are Here

All our episodes and show notes are available at https://www.adbadger.com/podcast

___

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Thank you for listening! Please like, subscribe, and leave a glowing review.

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Welcome to 2020! On today's episode, Mike and Stephen break down 7 bad PPC habits that'll hold your account back during the new year. To give it a fun twist, we've paired each bad habit to one of the 7 deadly sins. Which deadly sin do you want to kick this year? See you in the Badger Den!

Episode Highlights:

4:13Sloth — Being lazy with bid optimizations

8:31Lust — Fantasizing about quick success

13:03Gluttony — Casting your net too wide

15:44 Greed —Being too aggressive with unclear goals

18:30 Avoiding selfish community building

22:45 Wrath— Hate-watching competitors

24:28Envy — Overspending to get what someone else has

26:30 Pride — Thinking you know everything

Get all of our episodes and show notes at adbadger.com/podcast

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Podcast edited by James Ede

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Happy holidays to all our listeners from the Badger family! We couldn't do this podcast without you, so thank you all for tuning in every week. Expect more great PPC content as we head into the Roaring 2020s.

Get all of our episodes and show notes at adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

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Today we've got a highly requested, jam-packed episode about PPC project management tools and the types of tasks you should be putting on them. Listen to Mike and Stephen explain why you should start using a tool, the pros and cons of different types, and what PPC tasks should be done quarterly, monthly, weekly, and daily. You don't want to miss this one. See you in the Badger Den!

Episode Highlights:

4:04 Top 5 trending search terms during the holidays

6:04 Mike's PPC beliefs

9:15 Why you should start using a project management board

12:07 Pros and cons of lists, kanbans, sprints, and calendars

17:14 Quarterly PPC tasks — Seasonality, competition checks, and more

20:30 Monthly PPC tasks — Download reports, review ad copy, and more

32:19 Weekly PPC tasks — RPSB, bid updates, A/B testing, and more

39:13 Daily PPC tasks — check-ins, recent changes, and pray to Jeff Bezos

41:46 Asana is one of our favorite tools

Get all of our episodes and show notes at adbadger.com/podcast

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Podcast edited by James Ede

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On today's episode, Mike & Stephen give a week-by-week playbook on how to navigate the December holiday mania. They cover how ACOS and conversion rates change each week and the best strategies to use. If you thought Black Friday or Cyber Monday were crazy, just wait until you see the mid-December data. See you in the Badger Den!

Episode Highlights:

4:37 Seth's RPSB question

7:10 What do you do if RPSB isn't working?

9:15 Confirm that it's an anomaly

11:05 Amazon rewards campaigns with momentum

14:33 How our data works

16:45 December is bigger than Cyber Weekend

20:22 Does every day have the same performance?

22:50 An average yet strong first week

25:05 Holiday mania happens from December 10 -21

28:05 Strategies to capitalize on the pre-Christmas craze

30:45 The trailing, final week of December

32:30 A December week-by-week playbook

33:42 The 2 most important days of December

Get all of our episodes and show notes at adbadger.com/podcast

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Podcast edited by James Ede

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On today's Badger Bite, we're breaking down everything you need to know about Bid Change History in less than 4 minutes. Learn what it is, where to find it, and how it could help you keep better track of your keyword bid history. See you in the Badger Den!

Episode Highlights:

0:23What is Bid Change History

0:38 Benefits

1:25 How to use it

Get all of our episodes and show notes at adbadger.com/podcast

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Christmas came early because search term reports for Sponsored Brand Ads have finally been released after months of waiting. Despite what you might think, it's not a carbon copy of the Sponsored Product version. Tune in to hear Mike & Stephen explain the differences, how to analyze it, and everything about the newest match type. See you in the Badger Den!

Episode Highlights:

3:30 Shout out to Brian Andris for his awesome review

5:40 It's not a direct copy-paste from Sponsored Product

8:25 Keyword vs. Search term vs. Target

13:36 There's a new type of broad match keyword in town

20:14 Introducing... the 4th match type

22:08 Modified broad match works like SPA broad match

25:00 ASIN targeting

28:15 Amazon PPC is quickly evolving

Get all of our episodes and show notes at adbadger.com/podcast

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Today we're showing you a new way to access your keyword search terms without downloading an advertising report. It's as simple as navigating to another tab on both Seller Central and Vendor Central. it evens comes with some great filtering options. See you in the Badger Den!

Episode Highlights:

0:50How does this change the optimization process?

1:25Where to find search terms in Campaign Manager

Get all of our episodes and show notes at adbadger.com/podcast

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On today's episode Mike is joined by special guest Coran Woodmass, founder of TheFBABroker.com. If you're someone who's looking to sell their Amazon business, then listen to Coran break down everything you need to consider before pulling the trigger. The guys cover the best times to sell, the type of buyers in the market, and the impact of PPC advertising on your company's potential valuation. See you in the Badger Den!

Episode Highlights:

4:44 Introducing Coran, founder of the TheFBABroker.com

8:10 When is the right time to start thinking about selling?

10:53 Unoptimal times to sell

12:06 The mindset of value buyers

15:33 Strategic buyers in the Amazon niche

17:30 Does advertising play a role in the selling puzzle?

20:20 Reducing percentage of wasted spend

25:00 How do buyers view advertising expenses?

26:02 The diminishing value of ACOS

31:55 What to do if you have weak advertising margins

34:25 Breaking down your ROI channels

36:20 Businesses with significant advertising spend

39:14 Project your industry's long-term future

44:40 Pro tip: Think like an investor

Get all of our episodes and show notes at adbadger.com/podcast

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Today we're talking about a new feature of Sponsored Brand ads that we've been waiting for — product targeting. This will let you target specific ASINs to either steal traffic from your competitors or defend your own products.

Episode Highlights:

0:37 How product targeting works

1:44 When to use product targeting

Get all of our episodes and show notes at adbadger.com/podcast

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Episode Highlights:

5:27 Cyber Monday isn't as big as you think it is

8:00 How much does sales boost for each day?

11:35 Avg monthly metrics vs Cyber Monday/Black Friday metrics

17:45 Don't be as aggressive 2 days before Black Friday

20:17 All of December is the real king

22:50 Avoid targeting generic holiday keyword like "gifts for kids"

28:35 Prepare for a potentially big CPC spike

30:20 It's too late for lightning deals but you should still set coupons

31:30 The holiday season is a marathon not a sprint

32:50 Our final tips

Get all of our episodes and show notes at adbadger.com/podcast

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Today we're going all out. Strap in for a full breakdown of how to optimize your campaign structure and why it's so important to your Amazon advertising visibility. Whether you only have single ASINs or 400,000 SKUs, we've outlined dozens of optimization strategies that you can use for your account. See you in the Badger Den!

Episode Highlights:

4:25 The importance of an optimized campaign structure

5:18 Targeting vs. Inventory grouping

9:46 3 popular campaign structure strategies

14:08 Start thinking of campaign structure as another variable to optimize

15:15 Visually map out your product groupings

17:02 Even more strategies!

20:20 Single ASIN ⁠— the easiest structure optimization

26:15 How to optimizeASIN with variations

31:30 Dialing up the complexity with several different products

35:12 Different products but they compete for the same terms

42:40 What if you're a huge company with 5,000+ SKUs in different categories?

51:05 Strategies for giant wholesalers — 400,000+ SKUs!

55:40 Keep campaign level settings in mind

Get all of our episodes and show notes at adbadger.com/podcast

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Today we're celebrating 50 episodes of the PPC Den Podcast! We've grown so much from episode 1 just a year ago. We'd like to thank each and every one of our listeners for tuning into the show every week, leaving questions, and writing reviews. We couldn't do this without you!

On today's episode, Mike & Stephen are providing updates to our older episodes to bring them up to speed with the current state of Amazon PPC. See you in the Badger Den!

Episode Highlights:

2:20 A lot has changed (for the better) after 50 episodes

5:20 (Ep. 1 Update) Are we still living in the Golden Age of PPC?

7:56 (Ep. 2 Update) Bid+ is finished and has evolved

13:03 (Ep. 5 Update) Amazon advertising stats exactly 1 year later

24:10 (Ep 14 Update) Reporting is more reliable with less delay

27:29 (Ep 21 Update) Search term reports for Sponsored Brand Ads coming soon

30:00 How have we changed?

34:05 The future of Badger Nation looks bright

Get all of our episodes and show notes at adbadger.com/podcast

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Today we're answering listener Daman's question on what to do when your product goes out of stock. Mike & Stephen quickly break down the benefits of using your existing campaigns over starting new ones. See you in the Badger Den!

Episode Highlights:

0:23 Daman's question

1:50 Restarting your old campaigns

2:30 Use an existing campaign over a new one

Get all of our episodes and show notes at adbadger.com/podcast

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On today's episode Mike & Stephen share how to make your best keywords on Amazon perform even better with the Single Keyword Campaigns Strategy. A campaign per keyword may seem excessive, but the extra control over your placement bid settings is well worth it. Don't miss learning about the keyword strategy that could transform your account. See you in the Badger Den!

Episode Highlights:

2:30 Reading reviews from our awesome listeners

4:25 Introducing the Single Keyword Sponsored Product Campaigns Strategy

5:40 Guess the top searched term last week

7:57 One campaign, one ad group, one keyword... Why do it?

10:40 Con: Overly segmented data

13:10 Is this strategy allowed?

16:00 Pro: Boost your keyword performance

17:15 Start small & test it out first

19:05 Not all searches are created equal

22:05 Stephen's recommended strategy

23:20 Transform your account with Single Keyword Campaigns

27:45 2 strategies to set your placement settings

32:28 Bulk Files: How to execute this strategy fast

36:35 Key takeaways

Get all of our episodes and show notes at adbadger.com/podcast

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Today we've got an episode that's useful for everyone pursuing a career in Amazon PPC. Mike is sharing his top 6 broad skills anyone can learn to go from beginner to pro in PPC advertising. See you in the Badger Den!

Episode Highlights:

2:30 Critical thinking: Bloom's Taxonomy

4:45 Level 1: Simple knowledge

5:25 Level 2: Comprehension

6:10 Level 3: Application

6:45 Level 4: Active Analysis

8:17 Level 5: Synthesize your own strategy

9:27 Level 6: Evaluation

11:27 The full process

12:07 Join Ad Badger as a PPC Campaign Manager at adbadger.com/careers

Get all of our episodes and show notes at adbadger.com/podcast

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The Sponsored Product report family grows from 6 to 7⁠ with the introduction of campaign reports. Learn out how to use this new report to find your best campaigns and manipulate data outside of the Campaign Manager. See you in the Badger Den!

Episode Highlights:

0:36 Updates to Sponsored Product reports

1:09 Targeting report data lasts for 90 days

1:27 Introducing campaign reports

2:40 Find your best campaigns easily

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We love to have fun with the podcast, and today we're trying a new mini-episode format called Badger Bites! These are quick tip pieces or news about the latest and greatest from Amazon ads. Today we're looking at Amazon's new Campaign Change History beta feature, and what benefits you can get from it. See you in the Badger Den!

Episode Highlights:

0:23 What are Badger Bites?

1:00 Amazon's Campaign Change History (beta)

1:58 Biggest impact of this feature

2:40 Gain new budget insights

3:20 It's only for campaigns not ad groups or keywords

Get all of our episodes and show notes at adbadger.com/podcast

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On today’s episode, Mike is joined by Lukas Matthews of Twin Scroll Marketing to talk about the difference between advertising commodity products and unique, novel products (like a WiFi jump rope). They break down what types of goals to set, customer behavior toward each, and a solid set of keyword strategies. You don't want to miss Lukas's expert advice on this one. See you in the Badger Den!

Episode Highlights:

2:50 About our guest Lukas Matthews

5:45 Commodity vs. unique products

10:55 Goal-setting for commodity products

13:30 Aim for discovery instead of sales for unique products

16:50 When to use a laser or a shotgun for your keywords

21:30 Controlled vs. uncontrolled clicks

22:53 Find keyword trees for commodities

24:25 Long-tail, niche keywords are better for unique products

27:55 Saturate everything above the fold

29:00 The real value of Lightning Deals & coupons

34:20 Find Lukas at Twin Scroll Marketing

Get all of our episodes and show notes at adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

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On today’s episode, Mike & Stephen build a tunnel between Amazon SEO and PPC. They're breaking down the similarities, differences, and synergies between these two advertising methods. Learn about Amazon ranking factors, keyword strategies, the intangibles of paid advertising. and more. See you in the Badger Den!

Episode Highlights:

4:00 We're hiring at the Badger Den!

6:04 You need paid and organic to thrive

7:17 Beware the keyword dump (and learn more about it on Episode 10)

9:26 'Kitchen' is not a good keyword for 'kitchen towels'

12:03 Google's SEO ranking factors

16:03 Aiming for 1 keyword can be highly competitive

18:30 Amazon's ranking factors - Relevance & Buy-ability

20:21 Discoverability vs. Desirability

22:10 Amazon has a bias for products that earn them more revenue

23:21 Bridging the gap between PPC & organic (Check out Episode 17 for more info)

26:45 Fueling organic growth with PPC data

28:00 The intangible ROIs of paid advertising

31:47 It's all about ratios, ratios, ratios!

34:11 Check out our PPC automation tool

Get all of our episodes and show notes at adbadger.com/podcast

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On today’s episode, Mike & Stephen cover Amazon's exciting new Sponsored Display Ads feature. This unique ad type comes with different payment options, remarketing with affinity audiences, and more! Learn all about how to create them, their benefits, and some best practices. Be the first to capitalize on this opportunity while it's still in its wild west stages. See you in the Badger Den!

Episode Highlights:

3:20 A funny review from cbgill83

5:13 The rise of Sponsored Display Ads

6:30 How does it differ from other Amazon ad types?

8:45 Creating your first Sponsored Display Ad

10:00 Pay-per-click vs Pay-per-impression

13:46 Audience targeting

15:30 Remarketing with a twist

17:00 Find your data in the sponsored product report

19:15 Performance breakdown

20:47 Difference between DSP and Sponsored Display

23:00 Pay-per-impression deep dive

26:30 Best practices

28:00 Pay-per-click only reaches customers off of Amazon

29:55 Running experiments

31:45 How it kickstarts new product launches

35:21 Rapid fire facts from the Amazon help docs

37:28 Prohibited categories

39:02 Cheap CPMs

40:48 Check out our PPC automation tool

Get all of our episodes and show notes at adbadger.com/podcast

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On today’s episode, Mike & Stephen answer a great question from listener Adam about how to optimize ad placement settings and adjust by bid modifiers. They reveal a simple, proven formula to get it done every time and walk through multiple step-by-step examples for you. This episode gets a little mathy, so be sure to check out our full blog post at adbadger.com/blog. See you in the Badger Den!

Episode Highlights:

3:45 Listener Adam's question - does it apply to you?

7:15 How mobile bids, desktop bids, and modifiers all work together

9:40 A real example from Stephen

11:35 Funnel your spend to your biggest bread-winners

13:55 A simple, proven formula for your bid modifiers

16:30 How much to increase your top-of-search modifier

17:18 Calculating your product-page modifier

18:20 Decrease your rest-of-search to balance traffic

21:10 Online bid calculator coming soon

21:50 What if your keywords perform differently in each ad placement?

23:25 An experimental solution

26:30 The optimization principle has outpaced the platform

27:46 One last thing to watch out for...

29:42 Check out our Ad Badger PPC optimization tool

Get all of our episodes and show notes at adbadger.com/podcast

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On today’s episode, Mike & Stephen tackle a hairy situation for even the most seasoned of PPC veterans. What do you do when your products have a high Average Order Value (AOV) like $10,000 or $25,000 per sale but they're extremely low converting? The guys explain how to extend your time-frame to gather more data, ways to keep your CPCs down, and how to compare to account averages, so you can bid without worry. See you in the Badger Den!

Episode Highlights:

3:51 Regular bid optimization for a standard product

4:47 Real products with high AOVs

8:47 Expensive products lead to expensive CPCs

10:21 What if you only convert every 3 months?

11:58 Extended time-frame

16:09 Compare to account averages

19:52 Using search term reports to find keywords

22:40 What to do when things do convert?

24:06 Only do RPSB if you rake up 2-4+ conversions

25:25 How applicable are these strategies to you?

26:55 Keep these products in separate ad groups

28:56 Check our Ad Badger PPC optimization tool

Get all of our episodes and show notes at adbadger.com/podcast

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On today’s episode, we find Stephen alone in the Congolese jungle! Luckily he brought his hotspot and has some time to explain why lowering bids isn't a straight ticket to lowering your ACoS. Learn about how keyword visibility, ad rank, ad placement, and search term diversity all play a part in the complicated romance between bids & ACoS. See you in the Badger Den!

Episode Highlights:

0:25 Bids & ACoS have a complicated relationship

1:07 Keyword visibility

2:00 What if you've calculated your bid correctly?

2:48 Effects of ad rank

4:46 Considering ad placement on conversions

6:06 Search term diversity & CPCs

7:40 How to use search term isolation

8:42 Check out our Ad Badger PPC software

Get all of our episodes and show notes at adbadger.com/podcast

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On today’s episode, Mike and Stephen talk about how to set realistic 30 day expectations for your Amazon Ad campaigns. They cover the importance of account history, the typical 30 day cycle, and how to use the glorious PPC Triangle. Whether you’re totally new or a seasoned veteran, you’re bound to learn something new on this episode. See you in the Badger Den!

Episode Highlights:

2:15 Evolution of Amazon PPC

4:04 Avoiding overhyped clickbait

5:35 Account history significance

8:30 Expectations for a brand new product

11:10 Accounts on an upward trend

12:45 Downward trend accounts

15:35 Shoot to move 1 number

16:15 The PPC Triangle

19:00 Know your primary goal

22:50 The typical 30 day cycle

25:55 Questions to ask yourself

Get all of our episodes and show notes at adbadger.com/podcast

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On today’s episode, Mike and Stephen focus on the pros and cons of segmenting your branded keywords into separate campaigns. How tough will it be to manage? Is it really worth it or can you just use the targeting report? Luckily, Mike and Stephen give you the full rundown on everything you need to know to manage your branded keywords. See you in the Badger Den!

Episode Highlights:

3:12 Should you segment out your branded keywords?

7:05 Why this is happening more frequently

10:30 More control over your budget

12:30 Easier reporting for “true non-branded performance”

13:30 Getting as segmented as possible

15:55 Biggest pro – Be intentional with your paid strategy

18:20 More cumbersome to manage

22:00 Tough to tell which keywords count as branded

24:20 Keywords boost each other in a pack

25:55 Make sure you have the right reasons

30:20 Using the targeting report instead

31:08 How much will it actually help your campaign?

Get all of our episodes and show notes at adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

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On today’s episode, Mike and Stephen are joined by the wonder guest Scott Needham, CTO of Buy Boxer and Valence Services. The guys take a leap outside of the campaign tab and tackle how to effectively use coupons to increase your conversion rates. Find out how Amazon coupons work, what types of products are good fits, typical discount values, and more in this episode! See you in the Badger Den!

Episode Highlights:

3:00 Introduction to guest Scott Needham

5:38 Amazon coupons overview

8:20 How to start incorporating coupons into your strategy

10:47 What types of products need coupons

13:30 Can you overdo it with coupons?

15:17 Trying to game the system

17:37 How to convince your boss to try coupons

20:54 Common mistakes

22:57 Everyone should give coupons a shot

25:33 Have your cake and eat it too

26:33 Coupons are the new kid on the block

Get all of our episodes and show notes at adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

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On today’s episode, Mike and Stephen breakdown bid optimization! The guys give some insight into the seven common personas when it comes to bid optimization, some good and others not so much. Should every bid for your account be the same? Do you think the lowest ACOS possible is the most profitable? Find out the answers to these questions and learn some valuable bid optimization strategies in this episode! See you in the Badger Den!

Show Highlights:

2:33 Send us your questions! 833-BAD-GERZ

3:52 Introduction to bid optimization

5:44 Why bids are so important

7:58 Four bad models of bid optimization: Neglectful Natalie

11:14 Guessing Gary

13:18 Wild Willy

17:23 Penny Pinching Pete and Anxious ACOS Andy

20:20 Three good models of bid optimization: Historical Henry

24:00 Expected Value Evan

27:18 Anticipatory Amy

29:32 A core thesis on effective bid optimization

Have a question? Give us a shout! 833-BAD-GERZ or www.adbadger.com/voicemail

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On today’s episode, Mike and Stephen cover four areas where Amazon Advertising outperforms Google and Facebook. Amazon brings a unique mix of customization and optimization to its advertising platform. Of course, there are some areas where Google and Facebook shine, and we cover those too. Find out which platform best suits your individual needs and the strategies you can implement for each one. See you in the Badger Den!

Show Highlights

4:40 Intro to the Four Areas Where Amazon Excels

5:13 The $100 Test

9:02 Sponsored Products: Amazon vs. Google

11:15 Bulk Files with Amazon

14:25 Native Ads with Amazon

18:40 Consumer Anxiety on Google vs. Amazon

19:40 Where Google Shines - Ad Support

20:34 Google Platform Customization

23:48 How Google Manages Size and Scale

25:47 Mulit-Account Management with Google

28:22 Facebook Audiences and Targeting

30:40 Ad Types on Facebook

33:08 Amazon and Ad Quality Score

35:35 Final Conclusions

Next week’s episode will be a Q&A! Send us your questions at www.adbadger.com/voicemail

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On today’s episode, we have our first ever guest on the podcast! Kiri Masters, Founder and CEO of Bobsled Marketing, gives a comprehensive breakdown of Amazon DSP and Amazon brand marketing. What are the benefits of DSP? What is the downside? Kiri and Mike dive into both of these questions and discuss DSP’s effectiveness compared to PPC. See you in the Badger Den!

Show Highlights:

1:47 An introduction to Kiri Masters

4:43 Overview of Amazon Ads and Amazon DSP

9:30 A quick rundown of Amazon Ad product definitions

10:56 Amazon Display Ads

15:30 How to manage Sponsored Products and DSP

17:48 Some use cases for DSP: Targeting and Placements

20:45 The purchase side of DSP

25:07 The silver lining to DSP

26:29 How large companies use DSP

27:55 How to allocate your advertising budget

28:20 Closing

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On today’s episode, Mike and Stephen break down a straightforward strategy to improving your Sponsored Brand ads. Have your Sponsored Brand ads been overlooked and thrown together? Don’t lose valuable conversions and implement our single keyword brand ad strategy. The guys walk through the theory behind the strategy and then give some real world examples of how you can increase your conversion rate by using it. See you in the Badger Den!

Show Highlights:

3:58 One simple tip to boost your Sponsored Brand ad performance

6:10 Single keyword brand ads

6:59 How Google Ads handles single keyword brand ads

8:15 Amazon Ads single keyword brand ads

11:03 Comparing single keyword sponsored brand ads with how most sellers do it

13:00 How people think about Sponsored Brand ads

13:53 Walkthrough of single keyword campaign strategy

17:29 A case-study for single keyword Sponsored Brand ads strategy

26:20 Some final thoughts

Have questions about Amazon PPC? Ask us! Go to www.adbadger.com/voicemail and we'll answer your question on the podcast.

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On today's episode, Mike and Stephen answer frequently asked questions about Amazon PPC! Should you be concerned about click fraud? What about adjusting your PPC strategy by the time of day? The guys answer these questions and many more. See you in the Badger Den!

If you have a question about Amazon PPC, send us a voicemail at adbadger.com/voicemail

Show highlights:

3:27 Leave us a voicemail with your questions!

6:59 Question 0: What information should I include in my question?

9:45 Question 1: How can product page listing quality issues affect CTR?

14:30 Question 2: Should I change my fixed bids to dynamic bids?

21:06 Question 3: Why am I only getting clicks for ASIN-suggested sponsored products?

25:48 Question 4: When should software or an agency manage your campaigns for you?

32:05 Question 5: Should I split my campaigns by keyword search volume?

35:16 Question 6: Should I pause my campaigns during certain hours?

39:38 Question 7: Is click fraud a big deal?

40:40 FAQ and voicemail

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On today’s episode, Mike and Stephen give us a data-driven approach to conquering Prime Day. Prime Day is not just a single day in 2019. It’s 48 hours long! The guys go over some non-PPC strategies that will help boost your accounts performance on Prime Day, and then they dig into the PPC specific strategies that you should be using. Mike and Stephen open our “vault” of Prime Day data (CTR, Budgets, ACOS, etc.) from last year, and break down all of the metrics that Amazon advertisers should pay attention to on Prime Day. They also talk bidding strategy, bid automation, and give some expert advice on Prime Day strategies. See you in the Badger Den!

Show Highlights:

1:37 Data-Driven Approach to Prime Day

4:25 History of Prime Day

7:30 Some Non-PPC Strategies and General Tips

10:48 PPC Strategies - Conversion Rates

11:36 CTR (Click Through Rate)

13:10 Budgets

17:26 Bidding Strategies

20:36 Bid Automation

23:55 More on Conversion Rates

25:36 More Prime Day Strategies

29:50 Podcast Deal and a Christmas in July Surprise

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On today’s episode, Mike & Stephen breakdown the six reports you should be utilizing for Amazon PPC. Most sellers know about search term reports, and rightfully so. They provide incredible value and are the “king” of Amazon reports. But, targeting reports, advertised product reports, placement reports, purchased product reports, and performance over time can also give you insight into the strengths and weaknesses of your account. Never used the report feature before? Or maybe you need some clarification on the lesser-known reports? On this episode, Mike & Stephen walk you through the characteristics of each report and give you strategies to get started! See you in the Badger Den!

Show Highlights:

6:03 Getting started with reports

7:19 How to use a task manager to save your data

8:50 Search term reports

14:00 Targeting reports

18:43 Advertised product reports

21:21 Pivot tables

22:30 Placement reports

24:52 Purchased products report

27:28 Performance over time

31:40 Reach out if you want to hear about how Ad Badger handles reports!

Episode 30: https://www.adbadger.com/blog/ppc-den-podcast-ep-30-a-round-table-discussion-about-placement-settings/

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On today’s episode, Mike & Stephen discuss self-auditing your Amazon ad campaigns. Conducting self-audits are an essential part of staying ahead of your competition on Amazon and gauging the strengths and weaknesses of your campaigns. The guys start off with a breakdown of how to take your campaign’s “temperature.” Next, Stephen dives into auditing how your campaign is structured. Campaign structure is one of the most nuanced pieces of digital marketing. Mike & Stephen go over exactly how you should be 1.) setting up Amazon campaigns and 2.) keeping your campaigns organized. Are you worried about your campaign data? Mike gives some insight on steps you can take to save your data and keep it available. After the overall structure of your campaign is fixed, it’s time to look at the targeting of your product ads. All of those targets need bids! This brings us to the fourth section of the self-audit: bid management. Now that all of those areas are covered, all that’s left to do is fine tune the setup of your campaigns! See you in the Badger Den!

Episode Highlights

Taking Your Campaigns Temperature (3:35)

Campaign Structure (14:06)

Dealing With Your Amazon Data (19:28)

Targeting Product Ads (22:08)

Bid Management (26:18)

Fine-Tuning Your Campaign (29:55)

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In this episode, Mike, Brett, and Stephen host a round-table discussion about the ins & outs of Amazon advertising's placement settings. These placement settings, which include "top of search", "product pages", and "rest of search", can be the key to cranking up your advertising results. Because certain placements perform better than others, optimizing your placement settings can be one of the best low-hanging-fruit activities you perform for your campaigns. Listen in as we discuss the fundamentals, some weird quirks, things to look out for, and some optimization ideas you can start implementing today to improve your Amazon advertising performance. We'll see you in the Badger Den!

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Howdy Badger Nation! In this episode, Mike breaks down his 5 biggest predictions for the future of Amazon PPC. This space is constantly changing. Terms of service changes, the constantly moving landscape, additional marketplaces, new competitors, and additional advertising features are just a few of the factors Amazon marketers need to keep up with. Sometimes the best way to keep up with Amazon is to put yourself in their shoes and ask yourself; what would you be doing if you were making the decisions for all of Amazon advertising? Listen along as Mike does just that - putting himself in Amazon's shoes and predicting the future of Amazon PPC. Don't miss this one! We'll see you in the Badger Den.

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In this episode, Mike & Brett discuss the importance of indexation for Amazon PPC. Indexation is the process of Amazon's algorithm understanding what exactly your product is and which searches to display your ads & listings on. Making sure your listings are properly indexed for your highest traffic, most relevant keywords is essential for both PPC and organic performance on Amazon. Listen in as we cover all of the bases when it comes to indexation, including how to index your listings for certain keywords, where to focus your efforts, things to look out for, and what to expect. We'll see you in the Badger Den!

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What's up Badger Nation?! This week's episode is a rundown on click through rates (CTR) on Amazon. We haven't talked too extensively about click through rates on the podcast yet, but we really dive into things in this episode and cover everything you need to know about CTRs in Amazon PPC. CTRs can reveal a lot about your business and can help identify potential issues with both your ads and your listings. While there's no official documentation saying so, there's plenty of anecdotal evidence that your CTR actually affects your ad performance as well and may be a driving factor in your ad quality score - which is really important if you want to appear for your highest traffic, most relevant keywords. Don't miss out on this episode; a click through rate rundown. We'll see you in the Badger Den!

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In this episode, Mike & Brett discuss a lesser known feature of Amazon advertising - bulk file operations. Bulk files allow you to upload & download large amounts of data into or out of your Amazon account very quickly. Changes that would normally be very time intensive, like bid optimization for example, can be applied much more efficiently when utilizing bulk files, which are essentially just spreadsheets with your advertising data. If you're interested in learning more about how you can make changes more efficiently in your ad account, this episode is for you! We'll see you in the Badger Den.

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In this episode, Mike & Brett dive into the latest updates Amazon released last week (May 2019) for sponsored brand ads. These updates include a brand new match type, a redesign of a current match type, and a feature that you would've expected sponsored brands to have before now... While you do have to be brand registered to access sponsored brand ads (SBAs), they cover a huge amount of real estate in Amazon's SERPs and every brand on Amazon that's serious about growing its revenue and increasing its exposure should be leveraging them to the fullest. Be sure to join along as we dive in, dissect these changes, and discuss the best practices around these newest additions. We'll see you in the Badger Den!

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In this episode, Mike & Brett discuss the most important strategy-related concepts to understand when it comes to Amazon PPC and scaling your business. Understanding your goals and direction as a business owner is essential, and PPC is no different. Your advertising strategy, targeting, and bidding should all work harmoniously to achieve the KPIs you’re looking for - whether that’s increasing profitability, bringing in more revenue, cutting your ad costs, or launching a new product. Listen along as we discuss the in’s & out’s around defining your PPC goals, setting your ACOS targets, and getting the results you’re looking for. We’ll see you in The Badger Den!

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In this episode, Mike & Brett talking about the latest new metrics that were recently released for Amazon advertisers: new-to-brand. These metrics are meant to help advertisers identify strategies that can drive customer acquisition and efficient business growth on Amazon. They include new-to-brand orders, new-to-brand sales, % of orders new-to-brand, and % of sales new-to-brand. These metrics give you an idea about the percentage of your customers who have purchased from your brand within the past 12 months, which could eventually play a key role in understanding the true value of your PPC conversions over time. While these metrics are only available in sponsored brand ads, video ads, and display ads, these metrics could eventually prove to be quite useful. Right now though, Mike & Brett have some opinions to share about the current effectiveness of these metrics, what they're lacking, and what we're expecting going forward. Don't miss this one! We'll see you in the Badger Den!

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Today, Mike & Brett talk about the age old questions:

Should you bid on your own brand with your Amazon Ads?
Should you bid on your competitor's branded keywords?

Mike & Brett have thought about this topic for nearly 15 years combined - and in this episode we share those details & learnings.

Bidding on your competitors' branded keywords is bold. Doing so lets you repeatedly steal away market share from other brands in your niche - potentially attracting long term customers to your brand. However, it's not all sunshine and rainbows in the world of branded keywords. Sometimes, your competitors can fire back. This leads us to the question; is bidding on your competitors' branded keywords worth it? Is it profitable? SHOULD you do it? What happens if things backfire and your competitors start bidding for YOUR branded keywords? Listen in as Mike & Brett discuss all things branded keywords and (hopefully) put your worries to rest. See you in the Badger Den!

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Sponsored brand ads showcase a collection of your products to customers who are searching with related keywords on Amazon. This makes them one of the most important ads in terms of real estate on ALL of Amazon. However, sponsored brand ads are missing quite a few features that their sponsored product counterparts offer. These issues make sponsored brand ads more frustrating to deal with than they need to be. In this episode, Mike and Brett discuss some pain points behind SBAs, some ways you can wiggle around those issues, and what we're expecting for sponsored brands going forward. Catch you in the Badger Den!

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Hey everyone! Our topic this week is a really important one that a lot of Amazon marketers get confused about - LAUNCH STRATEGY. In this solo episode, Brett discusses his favorite Amazon PPC launch strategy for new products. We’ll talk about how to structure and setup your campaigns for launch, the pros & cons of this launch strategy, some things to look out for, and we’ll even try to establish some guidelines so you’re not feeling lost next time you’re ready to introduce a new product. Don't miss this one! I'll see you in the Badger Den.

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Hey again Badger Nation! In this week's episode, Mike & Brett provide a roadmap to keep you on the fast track to success along your Amazon PPC journey. We cover some interesting topics in this episode, including when to consider starting PPC, how to manage your campaigns as your business scales, and we even discuss the pros & cons of outsourcing to managed services or automated tools. If you're essentially looking for a comprehensive timeline of when you should take action with regards to PPC, this episode should be a great resource! Listen along as we lay out the ultimate Amazon PPC roadmap. We'll see you in the Badger Den!

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Join Mike around the evening campfire once again for a timeless tale... The stars are shining bright, although instead of looking at constellations, we’ll be looking at campaign performance reports. Instead of listening to the ambience of the jungle, we’ll talk about amazon advertising strategies. In this week's episode, you'll hear the story of a client who was able to scale their Amazon business with a little bit of help from PPC & from The Badger. We cover a lot of different Amazon PPC related subjects on our podcast, but at the end of the day, it's all about actually putting them into practice and achieving the results you're looking for. This episode provides some great insight into what it takes to scale an Amazon business with PPC and how you can do the same. See you in the Badger Den!

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In this episode, Mike and Brett explore the symbiotic, loving relationship between organic and paid traffic. While there seems to be an age-old argument around which traffic source is BETTER (organic vs paid), we believe it's the wrong question to ask altogether. The proper question to ask is this: How can I maximize my organic traffic by optimizing my PPC traffic? The first step to maximizing your PPC traffic is in understanding how much of your business is comprised of PPC. Typically, PPC traffic will account for between ~30-40% of an Amazon seller's revenue, so if you're below this level (or you don't know your ratio of paid:organic), there's a good chance you'll get a lot of value from this episode. See you in The Badger Den!

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How's it kickin' Badger Nation?! This week, your favorite badgers bring you an episode all about conversion rates. Your conversion rate is probably your most important metric when it comes to Amazon PPC (besides maybe your ACOS). It's a metric that can be analyzed to find problems in your Amazon business that you may have overlooked. These can include issues with your listing quality, with keyword relevance, or even letting you know when you're in a highly competitive niche (market saturation). By the end of this episode, you'll have a much better understanding about your own conversion rate(s), what they mean, and how you can improve them. We'll see you in the Badger Den!

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What's up Badger Nation?! This week on The PPC Den Podcast, Mike & Brett discuss the importance of negative keywords, how you should be using them, and the things to look out for! Negative keywords are a powerful tool when it comes to Amazon PPC advertising. They can drastically improve the efficiency of your existing campaigns while also cutting down on wasteful spend. However, negative keywords can be really dangerous in your account if you're not fully aware of what they do, which types you should be adding, and when you should be adding them. These are essential details which can really make or break a campaign's performance! If the concept of negative keywords is confusing for you at all or if you haven't implemented them in your account just yet, this episode's for YOU.

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Have you ever looked at your campaign performance from today or yesterday and been shocked at how bad they seem to be doing? Well, you have come to the right place! In this episode, Mike & Brett want to warn you about the infamous Amazon data reporting delay. Not many people know this 48-hour data delay exists, and that has Amazon sellers like you worried when they see terrible numbers in their campaigns over the last two days. However, there's nothing to fear! Just a little patience with Amazon will have those worries cleared right up. Listen along as Mike & Brett talk about three key points to be aware of when looking at data, and what you need to know in order to make informed changes to your campaigns.

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Here in the PPC Den, we can sometimes be pretty harsh on Amazon for some of the policies & features they release. While we may not always agree with everything Amazon does, this Valentine’s Day gave us a chance to look at the tech giant from a new, more loving perspective. In this episode, Mike and Brett really share the love & discuss the things they truly adore about Amazon PPC.

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In this episode, Mike & Brett share their thoughts as they explore Amazon PPC's new dynamic bidding features. These new bidding features include three different options which can be really confusing at first. These new options include fixed bids, dynamic bids (down only), and dynamic bids (up & down). Bid+ has been replaced by a couple new options as well! What's the best way to approach these new features? What settings should you be using for optimal results? What issues could you run into with these new bidding options and how can you avoid said issues? Listen along as we give an in-depth first look into Amazon's new bidding features!

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What's up Badger Nation? It's Mike from Ad Badger here, and in this episode of the PPC Den Podcast, I give my ideas about budgets in Amazon PPC. I have a lot of dissenting thoughts on budgets. People often ask me about budgets, and when I tell them my favorite budget, they get frustrated. It’s not as simple as just picking a number. It’s a process. Today, I’ll share that process with a new format on the show. The soliloquy. And yes, this was inspired by Seth Godin’s akimbo...

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This episode of the Amazon PPC Advertising Podcast: PPC Den tackles one of the most perplexing, mysterious, confusing elements of Amazon Advertising Strategy: The Keyword Dump.

The Keyword Dump strategy is one of the strangest, most damaging strategies we see in new campaigns and almost all of our new advertisers are doing it.

The KW Dump strategy means dumping 100's and 100's of keywords from KW tools into your account, setting bids, and praying that they'll be profitable. Most of the time they're not - in this episode, we dig into why the KW dump strategy doesn't work - and what to do instead.

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In this episode, Mike & Brett take an even deeper dive into Amazon's new product targeting features. Since these features have been available for a couple of months now, we've had some additional time to split-test, collect data, and put together our thoughts. Listen along as we share those thoughts, findings, and more in this comprehensive take on Amazon's product targeting & category targeting features!

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In this episode, Mike & Brett discuss the importance of campaign naming systems in Amazon PPC. Account structure and campaign naming are often the most overlooked AND the most undervalued concepts in all of Amazon advertising. If you haven't established any sort of campaign naming system yet, if you find yourself confused about which ad groups belong to which campaign, or if you just have no idea how to go about properly structuring your ad account, then THIS episode is for YOU.

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In this episode of the PPC Den Podcast, Mike and Brett give a crash course into Amazon Sponsored Products. We cover a wide range of important topics that includes; negative keyword optimization, bidding on your own brand, bidding on your competitors' brands, how to handle a high ACOS, whether you should be using Bid+, and we even unveil our brand new podcast intro! Don't miss this one!

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In this episode, Mike and Brett map out everything you need to know to optimize your sponsored product campaigns! As the captain of your proverbial Amazon rocket ship, it's your job to find your heading and map out the direction in which your business is going. When it comes to Amazon PPC, finding that heading and direction can be difficult if you don't know how to navigate the advertising landscape. Luckily, we've got your back here in the PPC Den. In this episode, we lay out where your celestial bodies are, where your North Star is... This episode will give you the heading, direction, and information you need to arrive at your destination with well-optimized campaigns and a killer ACOS.

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Join along as Mike & Brett dive into a comprehensive review of November's Amazon PPC advertising statistics! In this 36 minute episode, we discuss Amazon PPC advertising metrics, we provide stats for each of these metrics, and we also go into detail about things to keep in mind when working with this data on Amazon. If you really love numbers AND Amazon PPC, this episode's for you!

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Join along as Mike and Brett dive into the "advanced basics" of Amazon PPC advertising. Listen in as we discuss theory and strategies that you can implement today. Whether you're just starting your FBA journey or you're a seasoned seller with lots of experience; there's lots of advanced basics to unpack in this episode that can really help transform your campaigns, so don't miss it!

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In this episode, Mike and Brett jump into the new product targeting features that were released last week by Amazon. Join us as we discuss theory and strategies that you can implement when you create your very first product targeting and category targeting campaigns.

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Michael answers the age-old question: Should you turn on Amazon Bid+? The Seller Central feature sounds like the perfect feature to get your ad to the top spot, but everything may not turn out so well for your account. . .

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Here it is... We've finally made the world's first Amazon PPC specific podcast! In this episode we dive into why, right now, we're living in the golden age of Amazon PPC. Amazon is growing at an unprecedented rate, which opens up a world of opportunity for sellers on the online retail giant's platform. Join the Ad Badger crew as we share some insight and discuss all things Amazon PPC advertising in our very first podcast episode.

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