Engage Video Marketing Podcast: Recent Episodes
Ben Amos
The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.
Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
In episode 305 of my podcast, Engage Video Marketing, I’m thrilled to celebrate a major milestone—the launch of my new book, Engage: The Definitive Guide to Video Strategy for Business. This episode is a bit different, as AI hosts from Google's Notebook LM take the reins to dive into the key strategies and insights from my book. They explore the vital role video plays in today’s digital world, my 'Simple 7' video framework, and the idea of creating detailed customer avatars. Whether you’re just starting out or already experienced in video marketing, I believe this episode—and my book—will provide you with practical tools and inspiration to take your strategy to the next level.
Chapters:
- (00:00) Ben Amos: Engage is the definitive guide to Video strategy for business
- (01:17) The Definitive Guide to Video Strategy for Business is available online now
- (03:47) Ben Amos' new book Engage the Definitive Guide to Video Strategy for Business
- (04:47) Ben says that video isn't optional anymore, it's a necessity
- (05:54) He has a unique approach to video marketing that flips the script
- (07:19) The beginning of the customer journey is all about awareness
- (11:31) Using video to guide customers through each stage of the customer journey is easy
- (15:27) Why video is a short personal introduction to your brand or business
- (16:23) People connect with narratives and when they see success stories it builds credibility
- (17:13) Ben says the key is to capture authentic testimonials that feel genuine
- (19:11) Next up is the bite sized video content. People are consuming content on the go
- (20:39) Ben recommends AI videos for those who are a little bit camera shy
- (22:02) The next two videos in his Simple 7 focus on guiding your audience towards a purchase decision
- (23:19) What's the next video type that's focused on conversion
- (24:48) Engage is a masterclass on video marketing. It's a complete guide
Links & Resources:
- Engage: The Definitive Guide to Video Strategy for Business.
https://engagevideomarketing.com/book
- Google Notebook LM
https://notebook.google.com
Quotes from the Episode:
"Video isn't just nice to have, it's essential."
Ben Amos
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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Summary:
In this episode of the Engage Video Marketing Podcast, Ben Amos is joined by video pioneer Luria Petrucci, who has over 18 years of experience and 6,000+ videos to her name. Luria shares her insights into helping entrepreneurs and creators unleash their authentic selves through professional video and live streaming. Together, they tackle key challenges like overcoming fear, embracing authenticity, and building consistency in content creation.
Whether you’re just starting out or a seasoned video professional, Luria’s advice on leveraging the messy beginnings, engaging with audiences, and even choosing the right tools will empower you to take your video strategy to the next level.
Key Takeaways:
- The Power of Imperfection: Embrace messy beginnings to build confidence and authenticity.
- Human Connection in Content: How vulnerability and relatability can create stronger audience bonds.
- Live Streaming Insights: The evolving role of live video in audience engagement and strategies to use it effectively in 2024.
- Gear is Just a Tool: How to streamline your tech setup to remove barriers and stay consistent.
- Authenticity Over Perfection: Why connecting with people matters more than nailing the perfect production.
Links & Resources:
- Get Luria’s free gear list at engagevideomarketing.com/boldgear
- Learn more about the BOLD program: engagevideomarketing.com/bold.
- Watch Luria’s live videos on her YouTube channel youtube.com/livestreamingpros/
- Luria on X
- Luria on IG
- Luria on LinkedIn
- Luria on Facebook
Quotes from the Episode:
“Confidence comes from action, not thought.” – Luria Petrucci
“If you want to connect with an audience, start by letting go of perfection.” – Ben Amos
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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Summary:
In this episode of the Engage Video Marketing Podcast, we dive into the intriguing world of AI in video marketing. Host Ben Amos welcomes back Ian Anderson Gray, founder of Confident Live Marketing Academy and Seriously Social, to explore the balance between leveraging AI tools and maintaining the crucial humanness and authenticity that drive effective video marketing.
Ian shares his insights on how AI can revolutionise video strategies without compromising the genuine connection with audiences. Reflecting back on his previous appearance in Episode 67, where they discussed the power of live video, Ian now brings fresh perspectives on integrating AI while staying true to the core principles of authentic engagement.
Chapters:
[00:01:25] Staying human with AI
[00:04:20] Navigating AI's potential and drawbacks.
[00:08:00] Democratising content creation.
[00:12:11] AI girlfriends and humanity
[00:17:16] Ethical stance on AI
[00:22:19] Functional vs. Personal Content
[00:23:03] Experimenting with 11 Labs
[00:27:30] Using AI in content creation.
[00:33:08] Prompt engineering
[00:35:37] Confident Live Marketing Podcast
Links from the show:
Ian Anderson Gray website
Ian Anderson Gray podcast
Ian on LinkedIn
Ian on X
Ian on IG
Ian on YouTube
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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Summary:
In this episode of the Engage Video Marketing Podcast, we delve into the world of User-Generated Content (UGC) and its growing importance in video marketing strategies. Our guest, Melissa Laurie, founder of Oysterly—a leading social video agency—shares her expertise in creating impactful UGC for renowned brands like UPS, 3M, RMIT University, and Luxury Escapes.
Melissa, recognized as a woman to watch in Asia and shortlisted for the Women Leading Tech Awards by Atlassian, discusses how her agency specialises in generating social videos that can be effectively reposted across all major social platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn. She emphasises how this multi-platform approach maximises reach and engagement for brands.
Chapters:
[00:00:21] User Generated Content
[00:04:25] Creating Oysterly Social Video Agency
[00:08:52] Owned user-generated content.
[00:14:01] Texture of social channels.
[00:15:43] Control of brand visual style
[00:19:42] Finding UGC creators
[00:25:05] Compensation for creators
[00:27:31] Paid endorsements disclosure.
[00:31:27] Changing video hooks for impact.
[00:35:35] Microsoft Education on TikTok
[00:39:04] AI-generated avatars in UGC
[00:43:29] What's next in social video?
[00:47:05] Embrace UGC for business
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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Summary:
In this episode of the Engage Video Marketing Podcast, we delve into the ever-changing world of social media and digital marketing. Our guest, Meg Coffey, an internationally recognised strategist based in Australia, shares insights on staying ahead of the curve. Meg's expertise and dedication shine through as she discusses her role in organising Australia's largest social media conference, helping businesses navigate the digital landscape of 2024 and beyond. Join us as we explore the importance of adapting to the dynamic realm of social media marketing.
Chapters:
[00:02:22] Meg's journey to Australia.
[00:06:39] Tourism and hospitality experiences.
[00:08:26] Rise of keyboard warriors.
[00:11:53] Audience segmentation on social media.
[00:15:19] Building Your Business Online
[00:20:24] Social media evolving for businesses.
[00:24:17] Niche content marketing strategies.
[00:26:36] Shiny object syndrome
[00:29:03] Focus on strategy first.
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Summary:
In this milestone 300th episode of the Engage Video Marketing Podcast, we delve into the critical topic of website effectiveness. Our host, along with a special guest who has expertly designed the Engage Video Marketing website, will explore best practices for creating websites that not only catch the eye but also drive conversions. The discussion will highlight the common pitfalls in website design, such as blindly imitating competitors, and emphasise the importance of having a distinct brand identity and clear messaging that sets you apart in the market. Tune in to gain valuable insights on making your website a powerful tool for engaging customers and driving your business forward.
Chapters:
[00:01:02] Website conversion best practices.
[00:04:12] Pivoting to web design.
[00:08:03] Web design for video strategy.
[00:11:33] Psychological influence strategies.
[00:13:34] Spin selling framework.
[00:17:56] Conversion killing design trends.
[00:20:42] Video placement best practices.
[00:23:47] Thank you page videos.
[00:29:01] Video hosting platform recommendations.
[00:31:02] Design and business tools.
[00:34:11] Impact of a bad website.
[00:37:06] Choosing a web design company.
[00:40:00] Social media marketing challenges.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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Summary
In this episode, Jera Bean, a social media coach and educator, shares insights into video strategy and the importance of short-form video in 2024. She emphasises the need for a strong foundation in strategy and the connection between content pillars and video formats. Jera also addresses the fear of being on camera and provides tips for overcoming it. She introduces the concept of secret sauce in content and explains how it can help businesses connect with their audience. Jera encourages taking messy action and offers guidance on getting started with short-form video.
Takeaways
- Video strategy is the foundation of a successful social media presence. It involves understanding your goals, target audience, and the content pillars that align with your brand.
- Short-form video, such as Reels and TikToks, is a powerful tool for businesses in 2024. It allows for authentic communication, longer shelf life, and increased visibility on social media platforms.
- Transitioning from long-form to short-form video requires identifying smaller ideas within longer content and repurposing them for short-form platforms.
- Showing up authentically on social media involves sharing content in the four quadrants of secret sauce: foundational, personal, professional, and lighthearted.
- Taking messy action and starting with simple content ideas is key to getting started with short-form video. It's important to iterate and improve over time.
Chapters
00:00 - Introduction and Background
02:20 - Understanding Video Strategy
05:13 - Short-Form Video Strategy
07:24 - Aligning Format with Strategy
09:46 - The Importance of Short-Form Video
12:09 - Transitioning from Long-Form to Short-Form Video
16:21 - Overcoming the Fear of Being on Camera
25:19 - Balancing Secret Sauce and Expertise Content
36:11 - Taking Action and Getting Started with Short-Form Video
39:29 - Where to Learn More from Jera
Links from the show:
Jera Bean on IG
Jera Bean on Tiktok
Jera Bean on LinkedIn
JeraBean.com
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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Summary
In this episode of the Engage Video Marketing Podcast, I had the pleasure of speaking with Daniel Goldstein, who, alongside his business partner Renice, built Visual Domain into Australia's largest video production company before it was acquired by News Corp.
Daniel shared the incredible journey of starting the company during the global financial crisis in 2008 and growing it to a team of about 100 people. He discussed the importance of focusing on repeat business and building strong relationships with clients, which was a significant factor in their success and eventual acquisition.
We delved into the challenges of scaling a service-based business, the evolution of video content demand, and the strategies they used to sell video production effectively. Daniel highlighted the importance of educating clients on the production process and aligning the value of their services with client expectations.
A key part of Visual Domain's success was their proprietary video management system, which streamlined their production process and provided a unique selling proposition. Daniel also touched on the due diligence process during the acquisition and the factors that contributed to their valuation, such as repeat business and revenue growth.
As for the future, Daniel is taking a well-deserved break and is open to exploring new opportunities within the video and technology space. He emphasised the rewarding nature of working in a creative industry and the supportive environment that allows for collaboration and growth.
For those in the video production industry, Daniel's story is a testament to the potential for growth and success. It's a reminder to think about where your business is heading and to consider your own exit strategy, even if it seems far off in the future.
Stay tuned for more insights and stories on the Engage Video Marketing Podcast.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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In this episode, Ben and Mike Allton discuss the importance of strategy in digital marketing and the danger of focusing too much on tactics. They explore the state of digital marketing in 2024 and the role of video within marketing strategies. They also discuss the changing audience perceptions of video and the impact of AI on the marketing space. Overall, they emphasise the need for businesses to adapt to the changing landscape of digital marketing and leverage AI to improve their strategies.
Takeaways
- Strategy is crucial in digital marketing, as it provides the foundation for effective tactics.
- Businesses should focus on building relationships with their audience and understanding their needs and challenges.
- Video plays a significant role in marketing strategies, and businesses should consider a mixed approach of high-quality production and raw, authentic content.
- AI is transforming the marketing space, impacting tools, platforms, and tactics. Businesses should embrace AI and leverage its capabilities to improve their strategies.
- The digital marketing landscape is constantly changing, and businesses need to stay informed and adapt to new trends and technologies.
Summary
Michelle J Raymond shares her expertise on leveraging LinkedIn for business growth. She emphasises the importance of LinkedIn as a trusted platform and the need for businesses, both B2B and B2C, to have a presence on the platform. Michelle discusses the differences between personal profiles and company pages on LinkedIn and provides insights on managing multiple staff members' profiles. She also highlights the importance of posting content on both personal profiles and company pages, as well as the value of different types of content, such as videos, articles, and newsletters. Michelle offers practical tips for reviving a dead LinkedIn company page and maximising its potential. She also encourages businesses to explore LinkedIn Live as a way to humanise their brand and build a community. In this conversation, Ben is inspired by Michelle J. Raymond to put more effort into their LinkedIn company page and do more live videos on LinkedIn. Michelle shares her expertise on LinkedIn and encourages listeners to bring their company pages and LinkedIn profiles back to life. Ben and Michelle plan to connect further in San Diego and improve their LinkedIn game in the future.
Takeaways
- LinkedIn is a trusted platform and a valuable tool for business growth.
- Both personal profiles and company pages are important on LinkedIn, and businesses should invest time and effort into both.
- Different types of content, such as videos, articles, and newsletters, can be effective on LinkedIn, and businesses should consider their audience's preferences when choosing the format.
- Reviving a dead LinkedIn company page requires updating and optimising the page, posting regularly, and repurposing existing content.
- LinkedIn Live is a powerful tool for humanising a brand and building a community. Invest time and effort into improving your LinkedIn company page.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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In this episode of the Engage Video Marketing Podcast, I had the opportunity to speak with Christy Poulos, the Global Partnerships Director of Genero. We discussed the changing landscape of video marketing and the relationship between agencies, content creators, and brands. Christy shared insights into how Genero is filling the gap in the market by connecting brands with a global network of professional creatives and providing opportunities for video producers to work with big brands. We also explored the importance of understanding social media platforms and creating content that is tailored to their specific requirements. Overall, it was a fascinating conversation that shed light on the future of video marketing and the role of creativity in this evolving industry.
Christie Poulos is a content, digital communications, and creative leader with 20+ years of experience working for leading cross-functional teams to produce compelling creative and content experiences that engage people, solve problems, and drive growth for clients. Currently, she is the Global Partnerships Director of Genero – a creative technology solution for in-house marketing teams, enabling marketing leaders to transform their creative and production approach for greater efficiency. Previously at King Content – a world-leading content marketing agency – Christie led the global Creative, Editorial, and Paid Media teams. As Head of Content for Red Bull UK, Christie led TV, film, and communications projects around the world and was part of the global communications team for the Red Bull Stratos Mission to the Edge of Space.
How would you like to double, triple, quadruple the revenue in your business. Well my guest today did just that, mostly thanks to Reels.
Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business’s revenue and thousands more across his clients’ accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform.
Have you ever wondered how to consistently create marketing content, develop a stronger professional network and generate a steady flow of ideal leads for your video marketing business, all at the same time?
You have got to listen to what Armando has to share today.
Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. His natural talent and on-screen charisma have left a lasting impression on audiences.
Armando’s versatility as an actor has allowed him to take on a variety of roles, from action-packed thrillers to heartwarming dramas. He brings a level of authenticity and depth to every character he plays, no matter how big or small the role.
But Armando’s talents don’t stop at acting. He’s also a successful entrepreneur, having founded his own production company that’s gained recognition for its fresh and innovative content.
Despite his busy schedule, Armando never forgets his roots in New Orleans. He’s a proud ambassador for the city’s unique culture and heritage, and he uses his platform to give back to the community whenever he can.
Overall, Armando Leduc is a talented and driven individual who has made a name for himself in the entertainment industry through hard work, dedication, and a natural talent for storytelling. Whether he’s in front of or behind the camera, he’s always pushing himself to be the best and leaving audiences wanting more.
In this episode, Ben reflects on the year 2023 and helps listeners set plans in motion for a successful 2024 in their video businesses. He emphasises the importance of analysing financials and setting goals to achieve desired revenue and profit. Ben explains how to increase leads, conversion rates, average dollar sale, and the number of transactions to grow a business. He provides a step-by-step process for planning and identifies the ideal customers to target. Ben concludes by inviting listeners to join his Strategy Board program for support and guidance in achieving their goals.
Takeaways
- Take the time to analyse your financials and understand the levers you can pull to grow your business.
- Set specific revenue and profit goals for 2024 and plan measurable actions to achieve them.
- Identify your ideal customers based on what you enjoy doing, what you do best, and what is most profitable.
- Seek external support, such as joining a program or working with a coach, to help you reach your goals.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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In this episode, Ben Amos explains why he has launched a brand new video podcast for his video production business. He discusses the changing landscape of podcast and video marketing, emphasising the importance of quality content over quantity. Ben also highlights the rise of both long-form and short-form content and the growing popularity of podcasting as a format. He shares his goals for the video podcast, which include building relationships with high-value business guests and establishing expertise and trust. Ben discusses the workflow and tools used for podcast production and the benefits of a seasonal approach to podcasting.
Takeaways
- Quality content is key in the changing landscape of podcast and video marketing.
- Both long-form and short-form content are on the rise, and platforms are favoring high-value content.
- Podcasting is a growing format, offering opportunities to cut through the competition.
- Building relationships, adding value, and establishing expertise are important goals for a video podcast.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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In this episode of the Engage Video Marketing Podcast, I had the opportunity to speak with Christy Poulos, the Global Partnerships Director of Genero. We discussed the changing landscape of video marketing and the relationship between agencies, content creators, and brands. Christy shared insights into how Genero is filling the gap in the market by connecting brands with a global network of professional creatives and providing opportunities for video producers to work with big brands. We also explored the importance of understanding social media platforms and creating content that is tailored to their specific requirements. Overall, it was a fascinating conversation that shed light on the future of video marketing and the role of creativity in this evolving industry.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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Today in this episode of the podcast, we’ll be unpacking one of the common things that I often hear from early stage video strategists, particularly when they've established a reputation as a video producer. So if this is you, this is gonna be super valuable for you as well.
The thing that I often hear time and time again is the idea that I've built my business around producing video content for clients. They come to me to make, to get the videos made that I've been known to make and in the style that I'm known to make them. And I understand the value of helping our clients develop a better strategy behind their content, better execute their content so that the content that I produce actually gets results. But they say to me, how do I transition the conversation with my clients to be more around strategy first rather than them just coming to me for video? Well, whatever that conversation looks like for you, I'm sure it's probably a conversation you've either had or you've experienced before or maybe you feel that you will have in the future. So what I want to do in this episode is share with you some ideas that I have and that I've executed and that have worked for me in order to really smoothly and take control of that conversation and smoothly move people towards thinking about strategy and thinking about you and the value that you can provide their business as a video strategist.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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Today's episode is going to be a little bit off the cuff because I wanted to jump in and share with you some exciting stuff that's happening in the world of Engage Video Marketing.
If you've been in my audience for a while and you've consumed content, maybe you've been part of my Video Strategist Masterclass or my previous Online Video Strategy Blueprint Course, then I'm so glad that you're here for this episode because this episode is really for you guys.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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In this episode of the Engage Video Marketing podcast, we’ll talk about the power of partnership as a powerful marketing strategy for your business with Therese Tarlinton.
A little bit about Therese:
When interesting companies want to expand their audience, increase their credibility, and make a bigger profit, they come to her. Therese knows how to speak to brands to secure collaborations, contras, partnerships and sponsors, so they can grow.
Early in her career, she convinced Jeep, Sesame Street and United Colors of Benetton to become licensing partners and manufactured under their brands, using the power of partnerships to create a global business.
She wrote her first book SWAP! Marketing without money to help brands secure partnerships - sharing all her best secrets. It’s proving pretty popular and has become an Amazon best seller, won three Gold Medals and was awarded the ABLE 2022 Book of the Year.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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In this episode of the Engage Video Marketing podcast, I'm going to share with you one of the most successful strategies that I've used over many years to generate countless leads for my video strategy business and hundreds of thousands of dollars of sales so that you can use this strategy too.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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In this episode of the Engage Video Marketing Podcast, I am joined by Chris Bogue to discuss the power of video in sales prospecting. Together, we explored how to create engaging and authentic videos that resonate with prospects, without coming across as pushy or salesy. Chris shares valuable insights on injecting personality into videos, as well as unique ways to use video in the prospecting process. If you're looking to enhance your sales strategies and build genuine connections, this episode is a must-listen.
Chris Bogue coaches people to create mercifully short video content for business. He is the creator of the Complete Guide to Selling on Video, a digital course on video prospecting for sales. He is also a sketch comedy writer and host of Chris Sells His Soul on LinkedIn Live.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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During the pandemic, many businesses faced challenges and had to find innovative ways to survive. One such business is Sticky Lollies, a small boutique candy shop in Sydney, Australia. When the pandemic hit and their brick-and-mortar store was forced to close, the owners, David and Lily, came up with a unique idea to keep their business afloat – live streaming their candy-making process.
In this podcast, I invited the founder of Sticky Lollies, David King, and one of the key drivers of their video marketing, his daughter, Annabelle King, onto the show today to learn more about the video strategy they are implementing for their business.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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In this episode of the Engage Video Marketing Podcast, I am joined by Kate Toon, an award-winning business mentor and digital marketing coach. Together, we'll discuss the fears and uncertainties that often hold businesses back from utilising video marketing. Kate shares her own experiences and the impact video has had on her thriving business. Kate also shares the importance of taking action and stepping outside of your comfort zone.
Kate Toon is an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business. Her Stay Tooned group of companies include the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success. Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success.
Kate is a renowned speaker, podcaster and author, and was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020). She’s the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie’s Business Builders. She’s also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind.
On top of this Kate hosts three podcasts, speaks at events around the world and is learning to rollerskate. All this from the Toon Cave in her backyard, accompanied by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a small team of talented humans.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
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Video production is an essential component of any video strategy, but it is important to guide and advise clients on when and how to use a video production company. The key is to align budgets and production approaches with the overall strategy. This can be achieved by following the inverse production quantity rule, which suggests that certain stages of the strategy require fewer videos but with a higher allocation of budget, while other stages require more videos but with a lower budget allocation.
In this final episode of the seven-part series, we’ll discuss the importance of mastering the final element of video strategy which is Production.
Metrics inform video strategy moving forward by providing valuable insights and data that can guide decision-making and optimize the effectiveness of video content. In today's digital age, where video is a powerful tool for communication and marketing, it is crucial for businesses and organizations to have a strong video strategy in place. This strategy should not only focus on creating high-quality videos but also on analyzing and measuring the impact and success of these videos.
In this episode, we dive deep into the world of metrics and how they play a crucial role in your video strategy.
Video optimisation for audience engagement is a crucial aspect of any successful video strategy. In order to reach the right audience and ensure that they engage with the content, it is important to understand and implement effective optimisation techniques.
In this episode, we’ll dive deep into the fifth element of the video strategy and that is Optimisation
Distribution is a crucial element of an effective video strategy. It involves getting the content out on the right platforms in the right way. As a video strategist, it is important to understand the native nuances of different platforms where videos can be distributed, including social media platforms, web platforms, e-commerce platforms, and the entire digital landscape. By understanding the distribution platforms and how they work together, video strategists can guide their clients in investing their time, effort, attention, and money in the right places.
In this episode of the Engage Video Marketing Podcast, I will discuss the third element of the Video Strategist Toolkit Series, which is Content, and how it fits into the overall video strategy. I will emphasize the importance of understanding the target audience and the goals of the business before creating the content remembering that the focus is not on the production aspect of the content, but rather on how it can effectively engage the audience and serve the video strategy.
Stay tuned for upcoming episodes where I will cover Distribution, Optimization, Metrics, and Production.
Breaking Down Video Strategy Goals: The Heartbeat of Success
Hey there, it’s Ben Amos here, back for another deep dive in our Video Strategists Toolkit Series. Today, we’re rolling into the second big element - Goals. If you missed the intro to this series in episode 276, it might be worth giving it a listen, but for now, let’s press on!
Diving Deeper into Video Strategy
Hey there! It’s Ben from the Engage Video Marketing Podcast. Thanks for dropping by. Today, I wanted to unpack a bit of what I shared in the recent episode – the fine line between video production and video strategy, and why understanding your audience is such a game-changer.
The Engage Video Marketing Podcast is back with a brand new refreshed and rebooted series from 16th September 2023...
In this short bonus episode Ben will share more about what's coming and what's been going on behind the scenes.
How would you like to double, triple, quadruple the revenue in your business. Well my guest today did just that, mostly thanks to Reels.
Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business's revenue and thousands more across his clients' accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform.
In this episode we cover:
- A short intro to Austin and what fires him up right now.
- A brief intro about his agency Socialty Pro.
- His journey into short form video (reels) yourself.
- How he feels as he has exploded in reels.
- What platforms are working best and why.
- What led him into AI.
- What does Syllaby do.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
Ben Amos LinkedIn
Ben Amos Instagram
Ben Amos Twitter
Rate the Engage Video Marketing Podcast on iTunes
Mentioned in this episode:
Join the 'Your First 100 Leads Training' with James Wedmore For Free Here
https://www.engagevideomarketing.com/YF100DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF!Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels!You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started!And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link.https://www.engagevideomarketing.com/YF100
Have you ever wondered how to consistently create marketing content, develop a stronger professional network and generate a steady flow of ideal leads for your video marketing business, all at the same time?
You have got to listen to what Armando has to share today.
Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. His natural talent and on-screen charisma have left a lasting impression on audiences.
Armando's versatility as an actor has allowed him to take on a variety of roles, from action-packed thrillers to heartwarming dramas. He brings a level of authenticity and depth to every character he plays, no matter how big or small the role.
But Armando's talents don't stop at acting. He's also a successful entrepreneur, having founded his own production company that's gained recognition for its fresh and innovative content.
Despite his busy schedule, Armando never forgets his roots in New Orleans. He's a proud ambassador for the city's unique culture and heritage, and he uses his platform to give back to the community whenever he can.
Overall, Armando Leduc is a talented and driven individual who has made a name for himself in the entertainment industry through hard work, dedication, and a natural talent for storytelling. Whether he's in front of or behind the camera, he's always pushing himself to be the best and leaving audiences wanting more.
In this episode we cover:
- A short intro to Armando and what fires him up right now.
- How his company stays fresh and innovative.
- The aspects of video production and marketing he is focusing on for his clients in 2023.
- A walkthrough on his approach for his clients.
- The key learnings he’s had along the way.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
Ben Amos LinkedIn
Ben Amos Instagram
Ben Amos Twitter
Rate the Engage Video Marketing Podcast on iTunes
Mentioned in this episode:
Join the 'Your First 100 Leads Training' with James Wedmore For Free Here
https://www.engagevideomarketing.com/YF100DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF!Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels!You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started!And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link.https://www.engagevideomarketing.com/YF100
Should you start a video podcast in 2023? What’s the point of having a video podcast as a business anyway? And aren’t podcasts really just audio shows? What’s this got to do with video marketing? That’s what we’ll be exploring with my guest today - podcasting and personal branding expert Brandon Birkmeyer from Brands on Brands.
Brandon Birkmeyer is a personal branding specialist and is host of the Brands On Brands podcast, which is consistently ranked top 10 in branding on Apple Podcasts. Brandon is also a former Madison Avenue advertising executive with over 21 years of experience advising top FORTUNE 100 companies including Walmart, Wells Fargo, Coca-Cola, and Apple. In 2022, he launched the Podcast Branding Academy, an online school and community for podcasters.
In this episode we cover:
- A short intro to Brandon and what led his focus on branding and podcasting.
- Who should consider starting a podcast now in 2023.
- Why podcasting is a good move for businesses.
- Why podcasting and not just video content or other forms of content.
- The benefit in video podcasting.
- How can a business measure success with podcasting?
- Some of the best ways to grow.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
Ben Amos LinkedIn
Ben Amos Instagram
Ben Amos Twitter
Rate the Engage Video Marketing Podcast on iTunes
Mentioned in this episode:
Join the Video Strategists Masterclass
Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.Learn more and register today at https://www.engagevideomarketing.com/vsm
Today we're diving deep into the futuristic world of generative AI video tools. Picture this, you create an AI Avatar that looks and talks just like you and then use it to produce captivating video content. Sounds like sci-fi right? Well, buckle up because we're bringing this cutting edge technology straight to your ears with our special guest Joshua Xu, the founder of HeyGen. Join us as we unravel the secrets behind creating hyper realistic AI avatars and learn how HeyGen is revolutionizing the video marketing landscape.
Joshua graduated from Carnegie Mellon University in 2014 and joined Snapchat since then. He founded HeyGen in 2020 Dec. Their mission is to use AI to reinvent the video creation experience. They believe visual storytelling = creativity + creation. HeyGen aims to make the "creation" cost nothing, liberating everyone's creativity.
In this episode we cover:
- A short intro to Joshua and what led him to create HeyGen
- How technology changed over the last few years that has made AI something that has a genuine use case in video marketing.
- What AI Video Generation is
- What AI Video allows for creators and business.
- Why use AI? Isn’t real video better?
- Does AI Video Generation put traditional video producers at risk?
- What HeyGen does exactly.
- The challenges that arise from this sort of technology.
- Custom Avatars raises a whole new set of questions around ethics, legality and ownership, what issues does Joshua see and how he thinks these issues should be overcome.
- What’s next for HeyGen.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
Ben Amos LinkedIn
Ben Amos Instagram
Ben Amos Twitter
Rate the Engage Video Marketing Podcast on iTunes
Mentioned in this episode:
Join the Video Strategists Masterclass
Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.Learn more and register today at https://www.engagevideomarketing.com/vsm
In 2023 LinkedIn has over 875Million Members and is 20 years old this year, but did you know that recently LinkedIn has released over 35 new features?
In this episode I’m joined by LinkedIn Specialist Kay Ridge from Dash Social to learn more. It’s time to give our LinkedIn Profiles a little love.
Kay is a resourceful Creative Director with experience in leading and inspiring design and content creation across social channels. She love balancing the creative mind with the challenge to produce quality results,
LinkedIn Content Marketing is her passion, and she believes one of the most suitable platforms on social media for business. LinkedIn works when your profile is optimum and you have all the content in the right places.
She is always looking to be challenged and to challenge her team. Driving skilled creative talent to think outside the box, and bring out their artistic abilities by creating organic content.
Kay has recently been invited to join the Canva Creative Partner Program - what this means is that she will be working with Canva on their Beta sight, obtaining the latest design knowledge, ahead of her competitors.
Over the last six years, Kay have assisted Dash Social triple its interactivity on social media, creating organic content that drives engagement and brand awareness.
Her areas of expertise include the following:
LinkedIn Marketing Strategies, Canva Graphic Design, Digital Marketing, Social Media, Creative Strategy, Communications, Scheduling, Team Building and Leadership.
Kay's previous roles include Creative Director Dash Social, Panellist on the Digital Toolkit Q&A Panel, Advisor/Educator for the Australian Small Business Advisory Services (ASBAS) Digital Solutions Program (Federally subsidised program), Agency Alternative Partner and Lions Australia 201/Q3 Marketing and PR Chair. (71 Clubs).
In this episode we cover:
- A short intro to Kay and what led her to her passion for LinkedIn.
- The most common misconception about LinkedIn as a content platform today.
- What most people in business are doing wrong on LinkedIn.
- The opportunity she sees when LinkedIn is set up right.
- The key features that people need to set up on their LinkedIn profile.
- Her thoughts on company pages on LinkedIn.
- Her views on LinkedIn Premium or Sales Navigator.
- Her thoughts on utilising video on Linkedin.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
Ben Amos LinkedIn
Ben Amos Instagram
Ben Amos Twitter
Rate the Engage Video Marketing Podcast on iTunes
Mentioned in this episode:
Join the Video Strategists Masterclass
Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.Learn more and register today at https://www.engagevideomarketing.com/vsm
What if you are creating long-form content and there was an easy mindset shift that you could have to help you dominate in short-form as well that’s Reels, Tiktok, and YouTube Shorts?
In this episode, I invited Latasha James, an expert on short-form videos to share her insights on short-form video strategy.
Latasha James is the Founder and Creative Director of James + Park, a social-first video marketing firm serving startups and tech clients across the globe, as well as The Online Business Launch Lab, an education platform for freelancers and creative entrepreneurs. Through her courses, YouTube, and podcast content, Latasha has encouraged thousands of people to start and scale online businesses.
In this episode we cover:
- A short intro to Latasha and what she does.
- When she started seeing the power of short-form videos.
- Her thoughts on content creators who prefer long-form videos and think short-form videos are only for younger crowds.
- The differences she sees between content designed for long-form videos versus short-form platforms.
- How she approaches the production of long-form videos with the view of repurposing the content into short form video.
- Her strategic goal from repurposed content across various platforms.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
Ben Amos LinkedIn
Ben Amos Instagram
Ben Amos Twitter
Rate the Engage Video Marketing Podcast on iTunes
Mentioned in this episode:
Join the Video Strategists Masterclass
Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.Learn more and register today at https://www.engagevideomarketing.com/vsm
If you're in business and you haven't yet got started with video or you're afraid to show up on camera, what if I could tell you that there was one right video for you?
In this episode, I invited the author of the book "The One Right Video: An Entrepreneur's Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube" to talk about the idea of video creation as an entrepreneur.
Diana helps busy entrepreneurs who want to learn how to use video to share their vision and impact more people’s lives. She effortlessly simplifies the tech of video and breaks it down, so anyone can understand, regardless of skill level.
Mentioned in this episode:
Join the Video Strategists Masterclass
Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.Learn more and register today at https://www.engagevideomarketing.com/vsm
If you haven’t yet heard of the AI tool that’s been taking the online world by storm over the last couple of months then keep listening because in this episode I’m sharing my thoughts on ChatGPT for video strategy.
And to be honest, I’ve been blown away from what this tool and other AI tools mean for our industry so I’m excited to dive in.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
Ben Amos LinkedIn
Ben Amos Instagram
Ben Amos Twitter
Rate the Engage Video Marketing Podcast on iTunes
Mentioned in this episode:
Join the Video Strategists Masterclass
Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.Learn more and register today at https://www.engagevideomarketing.com/vsm
In this episode I’m going to share with you some insight we’ve gained as video strategists working on million dollar DR ad campaigns. With the hope that you can pick up a thing or two for your clients regardless of their budget.
In this episode we cover:
- The learnings I’ve gained about:
- Thumbstop ratio (3sec view / impressions)
- Retention / Thruplays
- CTR / CTP Click to purchase
- CPA & AOV
- AAC
- ROAS
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
Ben Amos LinkedIn
Ben Amos Instagram
Ben Amos Twitter
Rate the Engage Video Marketing Podcast on iTunes
It’s 2023, and as I’ve said so many times before. The world of video marketing for business is changing, and I don’t want you to get left behind so in this episode I’m going to let you in on my Video Strategy Agencies key focus tactics for our clients this year. The video strategies that we’ll be guiding our clients towards throughout the year, and how you can potentially embrace these strategies for your own business so you stay on top of your video marketing game this year.
In this episode we cover:
- Short-form Vertical Video
- Impeccable hooks
- UGC
- Video Podcasting
- 1:1 Videos
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
Ben Amos LinkedIn
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Rate the Engage Video Marketing Podcast on iTunes
Here's my final 'Best of' episode from the archives of 2022.
Enjoy my all-time favourite with the awesome Jake Thomas from Creator Hooks as he shares some YouTube tips and tricks that we can all take advantage from.
Welcome to 2023!
Over the next two weeks, I'll be bringing back for you some of my favourite interviews in 2022 season of the show in what I am calling my "best of" series.
This week I am bringing back Maxwell Finn back in episode 252 to talk about how we can unlock the power of TikTok for 2023.
Building a business can be tough. For many of us, particularly us creative entrepreneurs, we started our business as a way to do what we loved, and hopefully figure out a way to get paid for it. But before long it became clear that in order to build a sustainable business, and not go crazy, we need to get the right team in place around us. That team can mean staff / employees / contractors sure, but also I believe a critical ingredient to business growth team is the board of advisors you surround yourself with who are OUTSIDE of your business.
And in today’s episode I’ve invited one of the members of my Strategy Board mastermind and coaching program to share his video business growth story and in particular how being a part of a Board has helped him grow.
In this episode we cover:
- A short intro to Bill and his business.
- The types of clients he serves.
- What made him start his business.
- The challenges he faced in the first couple of years.
- The challenges he encountered as his business grew.
- How he addressed his challenges as he developed his video business.
- How being part of a mastermind meant for his business.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
Ben Amos LinkedIn
Ben Amos Instagram
Ben Amos Twitter
Rate the Engage Video Marketing Podcast on iTunes
Mentioned in this episode:
Join the Video Strategists Masterclass
Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.Learn more and register today at https://www.engagevideomarketing.com/vsm
One of the key changes in the world of video marketing that has emerged over the last few years has been the rise of short-form video. With all the major platforms now prioritising and focussing on short-form it really is no longer just something some businesses do, but it really should be something that all businesses are starting to embrace.
And in today’s episode I’ve invited one of the world's leading paid advertising experts to the show to hear the story of how he’s adapting to short-form video and what you can learn from this.
Jon is an accidental marketer and advertising educator who launched jonloomer.com in 2011 after two layoffs. He found a niche in advanced Facebook advertising beginning in 2012. His experience with Facebook goes back to his years with the NBA when the league partnered with Facebook in 2007. His business is built around educating advertisers on the tools, skills, and strategies that they need to succeed. He is now in the process of adjusting his business and brand to the ever-changing landscape, now focusing more on short-form video via TikTok and Reels, no matter how uncomfortable that may make him. He is a baseball fan and stats nerd who shares his love of the game with his three boys.
In this episode we cover:
- The biggest shift Jon has seen in Facebook/Instagram advertising space over the last 5 years.
- His first impressions/thoughts about short-form videos.
- The hesitations as a marketer he has to go all in.
- What’s changed for him.
- What opportunity traditional businesses have with short-form video.
- How businesses can measure success and ROI.
- The things he learned as a marketer in starting on the short-form video journey.
- The impact he believes that short-form video platforms are having (going to have) on the advertising industry more generally.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
Ben Amos LinkedIn
Ben Amos Instagram
Ben Amos Twitter
Rate the Engage Video Marketing Podcast on iTunes
Mentioned in this episode:
Join the Video Strategists Masterclass
Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.Learn more and register today at https://www.engagevideomarketing.com/vsm
This might be a little controversial but hear me out. I believe that in 2023 for certain businesses LESS professional video could actually do way MORE for your business.
What I’m going to discuss in today’s episode came from a suggestion from listener Kathryn - @aguideto_socialmedia who has been struggling to convince her clients of the value of lower production value DIY videos as part of their strategy.
Now, don’t get me wrong. There is absolutely a critical place in an effective full funnel video strategy for professional video production. Just as you wouldn’t try to sign write your own car, print your own business cards or sew your own staff uniforms, allocating a percentage of your marketing budget each year to professional video content is a must.
However, for so many businesses there is so much untapped VALUE to be gained by embracing DIY video content across an organisation.
And I feel this trend is only going to continue...
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
Ben Amos LinkedIn
Ben Amos Instagram
Ben Amos Twitter
Rate the Engage Video Marketing Podcast on iTunes
Mentioned in this episode:
Join the Video Strategists Masterclass
Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.Learn more and register today at https://www.engagevideomarketing.com/vsm
Leverage is the key to making what you have go much further. Just like a crowbar can assist you to apply great force from a small push, leverage allows you to harness the power of good positioning and the strategic application of time and energy to move mountains.
As a business owner and entrepreneur, we're often dealing with a limited amount of resources, be it time, money or team, on our mission to change the world through our products or services.
And here’s the good news, I believe one of the best ways to gain real leverage in business today is through the strategic use of video and in this episode of the podcast we’re going to explore this idea and more.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
Ben Amos LinkedIn
Ben Amos Instagram
Ben Amos Twitter
Rate the Engage Video Marketing Podcast on iTunes
Mentioned in this episode:
Join the Video Strategists Masterclass
Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.
Learn more and register today at https://www.engagevideomarketing.com/vsm
What do 344 business content marketers think about using the power of video as we move into 2023? Well, let’s find out!
In this episode, I am going to break down the insights in a recent report that was released by Content Marketing Institute in association with Vidyard. The report is called 2022 Content Marketing Video and Visual Storytelling Survey.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
Ben Amos LinkedIn
Ben Amos Instagram
Ben Amos Twitter
Rate the Engage Video Marketing Podcast on iTunes
Mentioned in this episode:
Join the Video Strategists Masterclass
Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.
Learn more and register today at https://www.engagevideomarketing.com/vsm
So, I guess it makes sense to focus much of our time and effort in our marketing on making the sale.
But where do sales really come from and how can video marketing influence this?
In today’s episode, I’m taking things back to first principles for your video marketing, as we dissect how video can make selling easier.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
Ben Amos LinkedIn
Ben Amos Instagram
Ben Amos Twitter
Rate the Engage Video Marketing Podcast on iTunes
Mentioned in this episode:
Join the Video Strategists Masterclass
Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.
Learn more and register today at https://www.engagevideomarketing.com/vsm
So, I guess it makes sense to focus much of our time and effort in our marketing on making the sale.
But where do sales really come from and how can video marketing influence this?
In today’s episode, I’m taking things back to first principles for your video marketing, as we dissect how video can make selling easier.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
Ben Amos LinkedIn
Ben Amos Instagram
Ben Amos Twitter
Rate the Engage Video Marketing Podcast on iTunes
Mentioned in this episode:
Join the Video Strategists Masterclass
Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.
Learn more and register today at https://www.engagevideomarketing.com/vsm
Let me tell you about one of the best lessons my guest today has taught me. In order to get the best results, you need to take different actions at different stages of business. You see, often as entrepreneurs, what got us to a certain point (a financial goal, a team, a milestone) won’t be the same thing that gets us that continued progress we need. In today’s episode we’re talking about how to elevate yourself and your business and I’m excited to get stuck in. Chris is a serial entrepreneur and operates several businesses, including the VA recruiting hub, Virtual Staff Finder and the personal brand education company, Youpreneur. He is also an advisor to industry experts elevating their impact and lifestyle, while enjoying sustainable success! If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
Mentioned in this episode: Join the Video Strategists Masterclass Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.
Learn more and register today at https://www.engagevideomarketing.com/vsm
To really stand out and differentiate as a video producer I believe that you need to be more for your clients. More than just another video producer, with a snazzy showreel and an ability to tell great stories. More than just delivering videos, but instead, be the guide to set your clients up for success through video, to reposition the value you can provide, and be seen as a trusted advisor for your clients business. This is the critical difference that becoming a Video Strategist can have for your video business and today I’ve invited Accredited Video Strategist Cassie Daniels to join me on the show to share more of your story. Cass founded Builds by Captive Media and creates strategic video content and video strategy for the construction industry. An ex corporate boss of a global top 5 company turned small business owner, passionate about helping construction industry businesses to attract their dream clients and employees through video content. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
Mentioned in this episode: Join the Video Strategists Masterclass Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.
Learn more and register today at https://www.engagevideomarketing.com/vsm
One of the most deflating and frustrating things about creating video content is when it simply fails to get seen by the right audience, and it ends up feeling like wasted time, resources and probably money. The importance of getting video optimisation right simply can’t be ignored, and in this episode we’re going to explore the bane of many creators' existence - the algorithms. Links mentioned in the show: https://engagevideomarketing.com/254 (Episode 254 - Mastering Video Optimisation Part 1 – Audience with Ben Amos)
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes) Mentioned in this episode: Join the Video Strategists Masterclass Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.
Learn more and register today at https://www.engagevideomarketing.com/vsm
In this episode, we’re going to explore the ins and outs of the first part of video optimisation which is Audience Optimisation and then in part two we’ll dive-in to the second, Algorithm Optimisation. Importantly, as you’ll discover as we go through this over these two episodes, each type of optimisation works with the other, and we need to consider both to ensure our video content is set up for success online. Let’s dive in to the first type of optimisation, Audience Optimisation Links mentioned in the show: https://engagevideomarketing.com/251 (Episode 251 - A YouTube Titles Masterclass with Jake Thomas)
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes) Mentioned in this episode: Join the Video Strategists Masterclass Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.
Learn more and register today at https://www.engagevideomarketing.com/vsm
In this episode, we’re going to explore the ins and outs of the first part of video optimisation which is Audience Optimisation and then in part two we’ll dive-in to the second, Algorithm Optimisation. Importantly, as you’ll discover as we go through this over these two episodes, each type of optimisation works with the other, and we need to consider both to ensure our video content is set up for success online. Let’s dive in to the first type of optimisation, Audience Optimisation Links mentioned in the show: https://engagevideomarketing.com/251 (Episode 251 - A YouTube Titles Masterclass with Jake Thomas)
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes) Mentioned in this episode: Join the Video Strategists Masterclass Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.
Learn more and register today at https://www.engagevideomarketing.com/vsm
Most testimonials on websites suck. You know the type, a contrived block of text spouting uninspired pleasantries by some loosely identified customer. They may serve some purpose, sure, but often fail to engage hearts, provide real value to a viewer, and drive action. So, what’s the secret to gathering, and communicating effective customer testimonials? Let’s find out in today’s episode. In this episode we cover: A short intro to Casey and Bonjoro. Why most testimonials / reviews suck. What makes for an effective testimonial. Why video is more effective than text reviews. Why video quality matters. How businesses solicit quality reviews/testimonials without it seeming coerced or manufactured. How Bonjoro’s new testimonials tool supports people to do this. Where in the customer journey he recommends businesses request reviews. How testimonials can be used once we have them. How people can take a look at Bonjoro and try it for themselves.
Links mentioned in the show: https://engagevideomarketing.com/bonjoro (Bonjoro) https://engagevideomarketing.com/episode132 (Episode 132 - How to Use Video for Conversion, Activation and Advocacy with Matt Barnett) https://www.facebook.com/bonjoroapp/ (Bonjoro on Facebook) https://www.linkedin.com/company/bonjoro/ (Bonjoro on LinkedIn) https://www.instagram.com/bonjoroapp/ (Bonjoro on Instagram)
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes) Mentioned in this episode: Join the Video Strategists Masterclass Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.
Learn more and register today at https://www.engagevideomarketing.com/vsm
There’s no ignoring the rising impact that vertical-first, short form video social platforms are having on the world of video marketing. Businesses are fast shifting their perspective of TikTok from being a teenage dancing, trend hopping, viral shopping, flash in a pan to now seeing it’s increasing value as an advertising platform with under-indexed audiences ready to target with their advertising dollar. But as video producers, how should we be thinking about advertising creative for TikTok? What role can we have in helping our clients get an ROI from the platform, and really, is TikTok the new Facebook? All that and more in today’s episode… and it’s a good ‘un. Let’s get stuck in. In this episode we cover: A short intro to Maxwell and what got him into digital advertising, specifically TikTok. What’s the opportunity right now for brands on TikTok. His recommendation for business whether to do an organic or paid strategy focus. How producing creative is different for ads on TikTok as opposed to Facebook/IG. Formula to follow for creative. The right balance between Awareness and DR on TikTok. How advertisers should deal with creative fatigue on such fast moving platforms such as TikTok. Majority on TikTok has been UGC type of content, how can a brand create content that would attract attention and sales and keep identity? How TikTok ad performance is measured. What is the contribution of that channel to all revenue? His recommendation for people to stay ahead with what’s working on TikTok (without being on the platform 12 hours every day!)
Links mentioned in the show: https://tiktokinsiders.com/ (TiktokInsiders.com) https://unicorninnovations.com/ (UnicornInnovations.com)
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
Have you ever been to a library where they’ve removed the front covers on all the books? Or to a grocery store where everything is in unlabelled, brown cardboard boxes? It’s no surprise that it’s how we label and present things to an audience that can make or break its success. And when it comes to video content on YouTube, the title of the video is one of the most important things to get right. Jake Thomas is a YouTube title nerd. He's written 1,000s of YouTube titles that have generated millions of views. He runs the Creator Hooks newsletter where he breaks down why viral videos worked so you can use those same ideas for your channel. He also runs a dog blog and dog YouTube channel where he tests his title and thumbnail theories. In this episode we cover: A short intro to Jake and what got him into Youtube. Why he believes titles are so important. Which is more important - title or thumbnail. The most common mistakes people make. What ingredients make for an effective YouTube title, How often titles should be changed or test different titles and how we know when we have the best one. The difference in what works between business YouTube channels and YouTubers. How should businesses publishing on Youtube be thinking about their titles in relation to their content.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
Mentioned in this episode: Join the Video Strategists Masterclass Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass.
Learn more and register today at https://www.engagevideomarketing.com/vsm
G’day Strategists! Ben here from Engage Video Marketing joining you today with a quick podcast update. Last episode we crossed the 250 episode milestone and let me tell you right now. There is a whole lot more of the Engage Video Marketing Podcast coming your way real soon.
But as of right now we’ll be on a short episode break from now until September 1st 2022 in a little over a month from now.
Why? We’ll a few things really.
First of all, I am deep into an exciting new brand refresh for Engage Video Marketing. A brand new website, new offers, new trainings and more all coming in the final quarter of 2022 so there is a lot of work happening right now in the background.
Second, I’m working right now with the very first group of future Accredited Video Strategists who are going through my brand new accreditation program and I’m focussed on giving them everything right now towards their success in the program.
And finally, I’ve got a schedule of incredible guest and episode topics that we’re going to dive in to right here on the show from episode 251 and onwards, and I’m going to be working over the next few weeks to get those episodes ready to go for you, to better serve you in your development as a confident video strategist.
In the meantime, however, do not be a stranger. I want to hear from you on topics, guest ideas and what you need help with in the world of video marketing for business. So shoot me an email ben@engagevideomarketing.com or join me in the DMs on whatever social channel floats your boat. I want to hear from you, and make this show the most valuable show in your podcast feed each and every week when we return.
And don’t forget, if you are ready to start your journey right now as a confident video strategist you can get access to my brand new Video Strategist Masterclass program over at engagevideomarketing.com/vsm
So for now, until episode 251 at the start of September, thanks for listening and I’ll be back with you real soon.
No matter what stage you are at right now, getting super clear on what your business is and who you want to serve is a critical foundation for business planning and ultimately success. And, as a Video Strategist, our role for our clients is often to help them gain this clarity too. And it all starts with a hedgehog. Recently in my Accredited Video Strategist Program, we’ve been working a lot on gaining clarity on audiences and particularly positioning our Video Strategy businesses in the right way for the right types of clients, and it’s really interesting to me how we all have different views on the type of business we’re aiming to build and who we are wanting to work with. But let me tell you, the clarity, and growth from that clarity that is coming out through the program over the last few weeks has been seriously awesome to see. So in this episode, I’m going to share with you an approach you can take to getting super clear what your business is all about, and in particular what type of clients and projects you will want to attract to work with you. In celebration of 250 episodes of the podcast, take a screenshot of your review, and email it to support@engagevideomarketing.com and we’ll hook you up with a surprise bonus :) If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
Have you ever wondered what it takes to build an audience, and then a business using TikTok? The fact is that the idea of what a social media influencer is today, is quite different to the early days of influencers and the path to building a business based off you, your content and your personality is available to everyone. But there is some secret sauce and that’s what we’re going to learn more about in today’s episode. Known as ‘That British Girl’, Jordana Grace is a Comedy Content Strategist. She’s a writer, speaker, comedian and amateur croissant connoisseur. She continually pursues her love of making people laugh, spending her days highly caffeinated creating comedic masterpieces for various brands and charities through her own company. She is also incredibly humble. On TikTok, her series ‘Things they should tell you before coming to Australia’ has become an international hit with tourists and Aussies alike. And even created a course on ‘How to move to Australia’, to help people around the world move to paradise. The Australian public has embraced her dry British humour with open arms, even though she keeps questioning their ways. As that British girl in Australia, she’s living her best life. Whether that’s looking for a husband without a mullet (dramatically decreasing the list of potential Aussie suitors) or searching for that perfect croissant – it’s safe to say she’s made a home down under.
In 2021, TikTok overtook google.com as the most trafficked site on the internet. And unless you’ve been firmly stuck with your head in the sand over the last 12 months particularly, I’m sure you recognise that TikTok simply can’t be ignored in a video strategy today. But is it really still the wild wild west of social media platforms? How can “real” businesses use TikTok to drive genuine business results. How is TikTok paid advertising something that we should be paying attention to? I know you’ve got questions about TikTok,I know I do! So in this episode, I’ve invited an expert TikTok marketer to share more. He even co-wrote the book about it. In this episode we cover: A short intro to Dennis and what he does. When TikTok first came on his radar. His early impressions of the platform. Where he feels TikTok is at right now as a business/marketing tool. You co-authored a book “Tiktok Advertising: How to Access 1 billion people in 10 minutes” - bold claim… is it really 10minutes? TikTok organic or TikTok advertising - where should businesses start? How is the mindset or approach for businesses different on TikTok vs legacy social platform? Algorithms? Trends? Ad types and strategy?
Links mentioned in the show: https://amzn.to/3y8ZRkZ (The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!)
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
You know how powerful story is in marketing. You’ve heard it before I’m sure, that storytelling allows for deeper levels of communication and connection than any other form of marketing. But for many brands and businesses I believe there is still a real struggle in working out how to find, and communicate their brand's story in a way that actually connects with their ideal audience and leads to tangible business results. So in today’s episode I’ve invited brand storyteller, and creative agency owner Shannon W Williams to the show to talk about just that. Shannon W. Williams is the Principal and Lead Creative at 10 SPEED Studios - a boutique creative and brand development firm based in Columbus, OH, USA - serving the solopreneur and small business. Shannon is also a Storybrand Certified Guide and importantly a true practitioner of story and branding as it applies to business. In this episode we cover: A short intro to Shannon and what he does. What’s wrong with how most businesses position their brand. The difference between forgettable brands and outstanding brands How can brands use story over and above simply telling their story. Where do many businesses struggle when it comes to applying narrative frameworks into their messaging and marketing? How does this relate to content? What can agency’s learn from this to better serve their clients through the content we produce? A case study of a brand refreshed with a better, clearer story.
Links mentioned in the show: https://www.10speedstudios.com/ (10speedstudios.com)
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
You know what? You’re an entrepreneur and what that means is, you see opportunities. But let me ask you, are you seizing those opportunities and building the business that you want? The fact is that this year, right now the opportunity for building a digital product business, or an online course is ripe and ready for you, and in this episode I’m bringing back a highly sought after episode from last year with my business coach and mentor James Wedmore to learn more. → Join the free training https://www.engagevideomarketing.com/rise (The Rise of the Digital CEO) starting this Thursday 2nd June James Wedmore has spent the last 15 years leveraging his expertise to help teach Digital CEOs how to build and scale their online businesses through courses and trainings like his signature program, Business By Design, other programs such as Sales Page By Design and Nail Your Niche, as well as many other business-building trainings inside of James’ abundant course library. Along with being notorious in the online space for his unrivaled online courses and content, James also facilitates Next Level, a strategic, group-coaching experience as well as his high-level Mastermind, The Inner Circle. When James isn't working, he can be found hiking, flipping homes for Airbnb, or off-roading through the rocky terrain of Sedona. His motto is simple: Work hard, play harder! In this episode we cover: A short intro to James Wedmore and what he does. What’s happened over the last 12 months and what’s got him fired up in life and business right now? The opportunity right now in 2021 for those with expertise in taking their business online. What is holding people back from making the move? The ingredients for a successful digital business? The things that he sees in 7-figure digital CEO's doing differently than struggling entrepreneurs. What is the 3 part live training coming up, who is it for and what can people expect from it.
Links mentioned in the show: http://engagevideomarketing.com/episode149 (Episode 149 - Building a Business By Design with James Wedmore) http://engagevideomarketing.com/rise (The Rise of the Digital CEO)
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
In this episode, I am going to share with you the audio from a full video strategy one on one introductory training that I released over in my YouTube channel this week. As I run you through really some clarity on what is the opportunity for you as a video producer as you transition to becoming a confident video strategist in 2022. What does it look like to start to reposition yourself as a video strategist for your video production clients? It’s a journey that I know you’re going to enjoy once you embark on that journey and the next step for you is to stick around for the rest of this training in this podcast episode. In this episode we cover: Why just being GOOD AT YOUR CRAFT is no longer enough The difference between Video PRODUCER and Video STRATEGIST A brief background about myself, Ben I Was Failing My Clients... 3 Things I Now Know about Video for Business Your Role As a VIDEO STRATEGIST The 7 Elements for Effective Video Strategy
Do you want to learn how to go from just another video producer to a confident video strategist, to get better results for your clients and grow your video business? Well, the 100% free Video Strategy for Video Pros Live Training Series is starting next week. Register now at https://engagevideomarketing.com/freetraining (https://engagevideomarketing.com/freetraining) If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
Have you ever found yourself sucked in by Watchbait on facebook? Wait, what? What is watchbait anyway? It sure sounds dodgy, and if so, what is Facebook or Meta doing about it? A few weeks back Meta announced a crackdown on these tactics, and although it’s about time, I’m not exactly sure that they are going to be able to get on top of it. And in this episode I’ll explain why.
About 2018/19 I first started paying a little bit of attention to this thing called the Blockchain. Didn’t make a lot of sense to me, but I’m usually keen to understand new technology so I jumped in and tried to make what sense of it I could. I even bought a little bit of bitcoin back when it was around 3-4000. Today, it’s over 50K. That was it though, and I didn’t really do much more, until mid-last year I first started hearing about this thing called Web3, and non fungible tokens, people like Gary Vee speaking launching NFTs and I realised maybe this is something to pay more attention to. And over the course of this year so far I’ve begun (only just) to realise the big shift that decentralisation and blockchain technology is going to have on, well, everything. Including video production and marketing, so that’s where I want to go with you today. I’m seriously fired up for this conversation you’re about the hear. As I think, regardless of how deep you are right now in this space, this conversation is going to open up some new ways of thinking for you and begin to paint a picture of what is about to come. You do not want to skip this episode. In this episode we cover: A short intro to Mitch Jackson and what he does What is Web3.0 How has this shift in technology changed the way he’s doing business. What and where is the Metaverse. How he thinks Web3, Blockchain and the metaverse change the way video and content marketing, and operating a creative business is currently thought about. How listeners who are keen to be ahead of the adoption curve should take action today. The effect on traditional advertising. How video producers could get paid.
Links mentioned in the show: Mitch’s socials and newsletters - https://linktr.ee/mitchjackson (https://linktr.ee/mitchjackson) https://linktr.ee/maneuVR (ManeuVR)
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
We all want the videos we produce to actually get results for our clients right? Well I know, and I think you do too, that one of the most frustrating things as a video producer is when we hand over a video we’re super proud of, the client is happy but then…nothing. We have no idea how it went, or what results it led to for the business? In this episode let’s talk about measuring video success, even when you can’t see the data. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
Yesterday, in a 1:1 coaching session with a member of my Strategy Board mastermind group a fairly common question was raised, and its one I’ve heard again and again from fellow video producers and in fact any business that we are helping… and that question is… how can I get clear on my niche, And THEN … how can I communicate it to my target audience with the right messaging. Well, keep listening my friend. Because in this episode I’m going to share two super high value resources that you need to answer this question for yourself. Join James Wedmore's Nail Your Niche special training here https://www.engagevideomarketing.com/niche Or download the worksheet for the 1-4-1 Method here https://www.engagevideomarketing.com/141method-worksheet
In today's episode of the Engage Video Marketing Podcast, I am answering your question about starting a YouTube channel as a video production company. Let's dive in. In this episode we cover: Should I start a YouTube Channel as a video producer or video strategist? What content should I post to the channel?
Links mentioned in the show: http://engagevideomarketing.com/podcast/youtube-programming-strategy-with-ben-amos/ (Episode 165 - YouTube Programming Strategy)
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
When you’re just starting out as a video strategist, often one of the hardest things to do can be shifting the conversation with your clients, getting them to view you differently from maybe the video producer that you’ve been in the past. In this episode of the podcast, I’m going to share with you 3 quick and easy ways to monetize yourself as a video strategist right from the start. In this episode we cover: Offering add-ons and upsells Video training and consulting Leading with value in sales conversion
Links mentioned in the show: engagevideomarketing.com/chat
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
Here’s the thing, people make connections with people - not text. And for any business that is built around a team, community, or serving an audience making those connections easier, and more human is critical. So, the question is then, why is so much of our digital communication done through text? As humans we’re simply more ourselves, face to face, so why can’t that be the norm online? Tim is an absolute legend in the world of YouTube strategy helping his clients organically earn over 15 billion views and 61 million subscribers. He has been featured by Fox, Forbes, BBC and even YouTube. Josh Little is a teacher turned serial tech entrepreneur with quite a track record–two exits in the first five years, four successful tech companies, and now hundreds of millions of users. He’s currently on a mission to bring more connection and community in the world with his latest product, Volley–a video messaging app. In this episode we cover: The downside Tim sees in communicating via email, slack, and zoom. What changed when he first discovered Volley, and asynchronous video messaging. What problem is Volley setting out to fix? A description of the platform, and how people are using it. The challenges that come up when teams or communities adopt video in this way. Why is this way of communicating better. How Tim sees Volley making a difference in his business moving forward. Is now a ‘perfect storm’ kind of situation that makes Volley a no-brainer? (pandemic, shift to remote teams, acceptance of video comms, desire for human connection) For business owners (not creators or coaches), what opportunity is there for Volley? What’s the roadmap? What’s coming down the line for Volley and why should listeners jump in now? Where people can get started with Volley to get more comfortable.
Links mentioned in the show: http://engagevideomarketing.com/episode99 (Episode 99) https://www.volleyapp.com/ (VolleyApp.com) https://timschmoyer.com/ (TimSchmoyer.com) https://www.linkedin.com/in/littlejosh (Josh on LinkedIn) https://www.linkedin.com/in/timschmoyer/ (Tim on LinkedIn)
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
When it comes to growing a video marketing business or any business for that matter, there really are only 5 key numbers that you need to be focused on. In this episode of the Engage Video Marketing podcast, I am going to break down each one of the five. In this episode we cover: 5 ways to grow your business No. of Leads No. of Customers No. of Transactions Average $ Sale Profit Margin
Links mentioned in the show: https://www.engagevideomarketing.com/board (Strategy Board Mastermind)
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
In this episode we’re going to be exploring what it really takes to scale a creative business, and importantly what is holding many of us back. And let me tell you, there was so much shared in today’s interview that I resonated with so deepling in my own business journey, so I reckon there will be a thing or 7 that you’ll resonate with too. Den Lennie is a coach who helps video business owners reach 6 and 7 figures in their business. This allows them to create the life they want on their terms only working with great clients who collaborate and pay them what they are worth. In this episode we cover: A short intro to Den Lennie and what he does The biggest thing holding back creative business owners from having the business they want The unique struggles across creatives and why. As a coach, what are the first things that he looks at or needs to understand in a business to identify potential areas for growth. How he sees the concept of “Next level, next devil” playing out when businesses begin to scale. The endgame for creative businesses and exit opportunities
Links mentioned in the show: http://engagevideomarketing.com/podcast/how-systems-supercharge-your-business-with-den-lennie/ (Episode 105 - How Systems Supercharge Your Business with Den Lennie) https://denlennie.com/ (DenLennie.com) https://www.youtube.com/watch?v=1XU1f2QQOG8 (How to Make Your Vision Board Become Reality!)
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
Creating a video marketing plan for business shouldn’t be complicated, but it should be necessary. In this episode of the Engage Video Marketing Podcast, I’m going to share with you a simple way to create a video strategy or video marketing plan for a business in 7 minutes. In this episode we cover: The 7 Minute Video Marketing Plan: Audience - Who are you trying to reach? Goals - What are you trying to achieve? Content - What do they need from you to take the desired action? Distribution - How and where will you reach them with your videos? Optimization - What steps will you take to maximise the success of your videos when published? Metrics - What are your measures of success for this plan? Production - Based on the above, what videos will you make and how?
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
If you listened to last week's episode, you would have heard me talking about B2B video marketing trends for 2022 and particularly how this can potentially add to what we can offer our clients as video producers and video strategists to grow our businesses and grow our clients businesses this year. So in this episode, I thought, what better way to follow on from a B2B video marketing episode than to talk about what I'm seeing in B2C video marketing. In this episode we cover: Short form videos Shoppable videos Leveraging Micro Influencers Authenticity and Transparency - increasing focus on social responsibility and human connection Long Form Video
https://engagevideomarketing.com/group (Join our conversation at Online Video Strategy Community on Facebook.)If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
Are you looking for ways to better leverage video in your B2B marketing and sales in 2022? Well, I’ve recently come across an infographic from Vidyard and it’s called The Roadmap to Using Video in Your ABM Strategy or Account Based Marketing Strategy and it got me firing on all cylinders so I want to jump on and record this episode live on YouTube and it’s also episode 233 on the Engage Video Marketing Podcast to share more about the information in this infographic and what it means particularly for video producers and video strategists. So, let’s get into it. In this episode we cover: A detailed explanation of each section of the infographic: Video for Cold Outreach Video Email Nurtures Retargeting Accounts with Videos Scalable Types of Videos Account-Level Personalized Video Customized Playlists Gifting and Direct Mail Videos Follow-up Demo Videos Marketing Produced Videos
Links mentioned in the show: https://www.vidyard.com/blog/abm-strategy-roadmap (The Roadmap to Using Video In Your ABM Strategy [Infographic])
https://engagevideomarketing.com/group (Join our conversation at Online Video Strategy Community on Facebook.)
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
Kris Ward is the leading authority in leveraging your time and scaling your business. Kris is the founder of the Win The Hour, Win the Day philosophy. After the loss of her husband, Kris returned full-time to her work as a marketing strategist. She was relieved that her business had not only survived her absence but was growing. Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence. Kris helps entrepreneurs create: their W.I.N Team (what is next) so they can get to “what is next” Implement the 60/40 WIN Formula so they can be in execution mode 60% of the time.
(Execution equals revenue!) Kris has shared the stage with Jack Canfield - Chicken Soup For The Soul, Kevin Harrington original Shark from Shark Tank, James Malinchak -ABC’s Secret Millionaire, Sharon Lechter - Rich Dad Poor Dad Co Author and Joe Theismann - NFL All star and commentator to name a few. Kris has also featured on award winning podcasts, radio and TV shows. You can hear Kris on her own podcast - Win The Hour Win The Day, where she has engaging conversations with dynamic guests covering a variety of business topics so you can get to your next win now!
Mastering YouTube is both an art and a science. My guest today has spent the last 15 years deep in the platform and is now directly responsible for over 62 billion video views across his many channels. From this ‘in the trenches’ experience he believes that there is a formula for success on YouTube, so much so, he even wrote a book on it. Derral Eves is a YouTube & Audience Development Strategist, Professional Speaker, & Consultant. He is the executive producer of the Hit TV show The Chosen. He is also the founder of VidSummit.
How are you dealing with the data available around your video strategy? Is it a case of every now and then just opening your analytics trunk, poke around a bit, and then close it back up again? Or do you get overwhelmed by it all, and metaphorically sweep it under a rug? Or perhaps you’re handpicking a few bits of data that you can make sense of, and simply letting the rest pass you by? The fact is that understanding the data, and setting things up to effectively measure and interpret that data can be your video marketing secret weapon. So this is an episode you won’t want to miss.
In this episode we’re going to be talking about corporate videos and the stigma wrapped around it. Are you really resigned to the idea that your videos will be talking heads and b-roll, stock music and a couple of carefully placed slow motion footsteps down a corridor? Do all corporate videos basically fit the same mold? My guest today is Guy Bauer, Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He started the agency in 2010 after a decade of working in TV, film, and radio. Umault’s goal is to make sure an amazing product or service stands out in a sea of mediocre content. Guy believes that in video marketing, the idea is everything and his fleet of creatives and producers excels at shepherding an idea through the entire process, from concepting to scripting through to delivery of the final videos. When he isn’t helping his clients tell a story that resonates and delights while hitting all of their key messages and business prompts, Guy enjoys spending time at his home in Chicago with his two young children and kicking himself for being a Cincinnati Bengals fan.
Have you switched your profile to LinkedIn Creator mode? What is even a Creator mode anyway and why should you consider switching LinkedIn to Creator mode? All that and more in today’s episode. In this episode we cover: What LinkedIn Creator mode is. What it means for your profile. How you can benefit from it and grow your network. A quick run through on what you can expect when you switch on the LinkedIn Creator mode.
https://engagevideomarketing.com/group (Join our conversation at Online Video Strategy Community on Facebook.)
As a video producer, should we be working to grow our own YouTube channel? And if so, what should we be publishing in order to actually grow our business? That’s the conversation we’re having today with the owner of a successful video production company who has also built her own channel to over 110K subscribers, and as a result, business is booming. When Jenn Jager started Plum Productions Video, she had a vision: a woman owned business where projects began with a collaborative spirit between creatives and clients. In the past decade, Plum Productions has grown into one of South Florida’s busiest production houses, with clients ranging from SAKS 5TH Avenue, Newell Brands (makers of Oster, Mr. Coffee, Sunbeam and others), and the University of Michigan. In 2018, Jenn started her own YouTube channel where she gives tips on video marketing strategies. Her audience has swelled to 100,000 subscribers from every corner of the world. In March of 2021, she launched a new channel, “Jenn Jager Pro Tutorials” which is solely focused on helping editors sharpen their Final Cut Pro and Apple Motion skills.
In this episode I’m going to be sharing more about my experiences in a formal mastermind environment and why I genuinely believe that EVERY business owner, regardless of where you are at in your business right now, should be in some sort of mastermind, whether paid or informal. So let me introduce you to our guest today. Wade Grundon, Head Business Coach at Entrepreneurial business school. Paul has extensive knowledge on video-first ways of operating as a business, going beyond just marketing and sales use cases. He talks about topics including how we transformed our business with video and asynchronous video communication. Wade is a person who thrives on dealing with people and making a positive impact on their lives, his mission is to inspire people to achieve more. He has been in the front line of many companies managing and improving sales, be that one of his own 7 businesses or one of the 100’s of businesses he has directly consulted to over the past 15 years. With a straightforward sales philosophy, Wade believes that selling is about removing risk for a buyer and providing them a product or service that helps them achieve what they need. A natural motivator, Wade’s strength is in growing and energising sales teams to become more successful, specifically in B2B and B2C direct sales.
Released on November 25, 2021 Mr Beast’s video “$456 000 Squid Game in Real Life!” is smashing YouTube records, exceeding 30M views in the first 24 hours. It puts this video in a realm previously only known by major music labels and music videos on the platform. As of the recording of this podcast just one day later, the view count sits at 49,398, 263… wait… hang on. Just refreshed the page and it’s now over 50M views in less than 48hrs. So in this episode of the podcast I want to share for you my take on what any video strategist or YouTuber can learn from this video's success. Keep listening.
G'day Strategists. A quick announcement that doors are now open (for the last time) to enrol in the Online Video Strategy Blueprint Course. Learn more now at https://www.onlinevideostrategyblueprint.com and join before doors close this coming Monday.
In today’s episode of the Engage Video Marketing podcast, I’m going to share with you simple steps that you can take to get started as a video strategist today. In this episode we cover: 5 Steps to Get Started as a Video Strategist 1 - Start and grow in confidence over time 2 - Be a Student of Video Marketing 3 - Be a Conscious Consumer of Video Marketing 4 - Lead with Value and your existing clients first 5 - Eat Your Own Cooking
In today’s episode of the Engage Video Marketing podcast, I’m going to be exploring this concept of a ‘video first’ way of doing business with my guest, Paul Mortimer. Paul has extensive knowledge on video-first ways of operating as a business, going beyond just marketing and sales use cases. He talks about topics including how we transformed our business with video and asynchronous video communication. A little more about Paul: Has risen up the ranks from Content Marketer to Head of Growth over 6 years at award-winning HubSpot agency Digital 22 and forms part of the agency's Leadership Team Hosts ‘VIDEO FIRST’, Digital 22’s specialist video podcast covering topics like creating videos on a budget, using YouTube for your business, and growing your podcast production value Has written and presented extensively on content marketing Helps to lead a team of over 45 in-house marketers, copywriters, designers and developers who are experts in inbound marketing and know HubSpot’s platform inside-out Is driving a video-first approach for Digital 22 and all of our clients In a previous life, worked as an English Literature teacher as well as a freelance writer and photographer
https://engagevideomarketing.com/group (Join our conversation at Online Video Strategy Community on Facebook.)
https://engagevideomarketing.com/survey (Complete the Super Duper Annual Engage Video Marketing Community survey, and get a chance to win one of 3 x $50 Amazon gift cards, EVM ‘lead with value’ t-shirts, or the chance for some 1:1 coaching with me.) If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
Stock video, how do you feel about it? For many creatives thoughts quickly jump to generic, smiling, corporate boardrooms with just the right pinch of racial and gender equity or sunlight filled family rooms, with children perfectly dressed in pastel colours unwrapping an adorably cute puppy on an indistinguishable birthday. You know the type and there is a certain stigma associated with stock video I’m sure you’ll agree. But in 2021 and beyond, how is the stock or footage licensing industry changing? And what does that mean for video creatives like us? Well my friend that’s what we’re exploring today in episode 222. Daniel McCarthy is the co-founder and CEO of FM, the parent company behind licensing companies Filmsupply and Musicbed. After serving as an advertising creative director, he launched his own production-focused agency. Leading his team’s day-to-day work, Daniel grew frustrated with the process of finding and clearing great music and footage. The problem: High-quality songs and clips were often tangled in red tape while the most readily available assets were subpar. He believes creatives shouldn’t have to choose between these two underwhelming options. Daniel co-founded FM with the goal of representing the world’s best music and footage in order to empower creatives shaping culture through their work in television, film, and advertising. Today, Filmsupply and Musicbed collaborate with top agencies, brands, production houses, and studios around the globe to help bring their visions to life. Both Daniel and FM alike place high value on art, creativity, and people.
In today’s episode we’re going to chat to a fellow video strategist to find out more about how she and her partner have been developing their agency over the last few years in Armenia. Anush Mnatsakanyan is the Co-Founder and CEO of Burnwe, a video marketing agency. Burnwe is specialized in creating digital videos of all types and formats: from animated explainers to app tutorials, demo videos, and social media ads. With Anush’s leadership, today Burnwe cooperates with various international IT companies and startups from all over the world. She is an expert in the video marketing industry consulting and helping tech companies to develop an effective video marketing strategy and successfully market online. Anush and Burnwe combine the best practices of video production and video marketing to give companies exposure and results. https://engagevideomarketing.com/survey (Complete the Super Duper Annual Engage Video Marketing Community survey, and get a chance to win one of 3 x $50 Amazon gift cards, EVM ‘lead with value’ t-shirts, or the chance for some 1:1 coaching with me.) If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com
In this episode I’ll be sharing with you three main tactics you can consider using or implementing for your clients to help gain a clearer insight into your audience backed up by real data. And let me tell you, there’s a saying that goes something along the lines of “The data never lies” and this couldn’t be more true for an online video strategy. https://engagevideomarketing.com/survey (Complete the Super Duper Annual Engage Video Marketing Community survey, and get a chance to win one of 3 x $50 Amazon gift cards, EVM ‘lead with value’ t-shirts, or the chance for some 1:1 coaching with me.) If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com
Branding is one of those concepts that as business leaders and marketers we understand is a thing, and we get that it’s important, but have you really ever thought about how to define what branding actually is? A quick google search will turn up a massive variety of definitions from design functions, to emotive responses and other more intangible ideas of what branding means. So to dive deeper into this idea, and in particular to explore the role of video in the world of branding I’m excited to introduce you to my guest today, a brand strategist from Boulder, Colorado with an interesting history in the film industry. Marc Gutman is a storyteller, entrepreneur, adventurer, and idealist. But most importantly, Marc loves brands and their stories. Marc held several positions in the story business. He served as Story Editor for Oliver Stone’s Illusion Entertainment, and wrote stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox. In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion dollar tech company in Boulder, Colorado. Today, Marc focuses his energy on Wildstory, the brand strategy studio for brands that want to outmaneuver their competition. Wildstory has worked with brands like Thor Industries, Airstream, El Cap, Planet Granite, Earth Treks, Movement, Inboard, Outward Bound School, and First Descents. Marc is on a mission to help the world après… one brand at a time. He is also the host of the Baby Got Backstory podcast; delving into the story behind great brands such as Priceline.com, Patagonia, Ugg, Build-A-Bear Workshop and Kswiss.
As a smart video marketer, looking for ways that we can help our clients understand the real ROI (return on investment) of the work that our videos are doing for their business is critical. But when we think about data, analytics, it can be seriously overwhelming. So in this episode, my guest is going to help us tame the analytics beast. Let's get into it. Brie E Anderson is a self-proclaimed analytical nerd with a soft spot for strategy. With over 10 years in digital marketing, Brie has worked with businesses of all sizes to create integrated digital marketing strategies that move the needle based on research and analysis. Today she is the owner of BEAST Analytics and a regular contributor to industry publications such as Moz and Search Engine Journal.
When it comes to YouTube optimization, one of the things that I see most commonly underutilised is the YouTube descriptions. But how important are YouTube descriptions now anyway, and how can we maximise that space in order to set up our videos for maximum success?
As a content creator, once you’ve been at it for any length of time the fact is that you’re likely to be metaphorically sitting on an untapped resource. Videos, podcasts, workshop recordings, past episodes all of that content, when categorised, transcribed, sorted and repurposed can be a massive asset to your content machine for your brand or business. But if the thought of all that work leaves you wanting to stick your head in the sand then you’re going to want to listen to this episode as we explore how to leverage the power of artificial intelligence to supercharge your content creation. Try Sonnant https://www.engagevideomarketing.com/sonnant (https://www.engagevideomarketing.com/sonnant) USE COUPON CODE 'AMOS1' for 50% OFF YOUR FIRST PAYMENT
Do you cringe when you see yourself on video or hear the sound of your own voice recorded and played back to you? Well, you’re not alone and the fact is there is some science behind why we hate seeing and hearing ourselves on video. In this episode, I’m going to break down three of the main reasons why this is and what you can do to overcome it.
In marketing and in business communicating your message clearly, in a way that connects quickly with your ideal customer is critical, AND when we consider the massive amounts of noise online getting your message noticed is now more difficult than ever, BUT still so many marketers are continuing to push out message after message that is failing to connect, without any real clarity on why an audience should even care, THEREFORE by understanding the power of the simple ABT story framework you’ll learn in today’s episode you’ll be setting your marketing and communications up for clarity and success. Park Howell is known as The World’s Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System™ to clarify your story, amplify your impact and simplify your life. His popular weekly Business of Story podcast is ranked among the top 10 percent of the most downloaded podcasts in the world. His new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks to captivate audiences and convert customers. Park consults, teaches, coaches and speaks internationally. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, Hilton, Cummins, Walgreens, Banner Health and the United States Air Force. He is a graduate of Washington State University and combines his degrees in communications and music composition and theory to help leaders excel through the stories they tell. In this episode we cover:What has happened in his world since 2017. The role storytelling has in business today in 2021. Where narrative structure matters. Where ABT framework fits in. A breakdown about the ABT How the ABT framework works for video based communication.
Links mentioned in the show: https://businessofstory.thinkific.com/courses/the-abt-of-selling (The ABTs of Selling™ Course) https://amzn.to/3tllcnh (The Narrative Gym for Business Book) https://businessofstory.com/ (BusinessOfStory.com) https://www.linkedin.com/in/parkhowell/ (Park Howell on LinkedIn) https://twitter.com/ParkHowell (Park Howell on Twitter) https://www.facebook.com/search/top?q=business%20of%20story%3A%20storytelling%20for%20leaders%20of%20purpose... (Facebook Group) http://engagevideomarketing.com/episode13 (Episode 13 - The Story Cycle Process & Business of Story)
If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
The world for sales teams is shifting and more and more relationship building, prospect nurturing, objection handling and sales enablement needs to be done online. This is where video is really starting to shine. So in this episode, I’m going to be sharing with you super quick, 5 ways to use video in virtual selling to continue to smash your quotas as a sales person, and grow your business.
So, what can we learn about effective video marketing from Hollywood blockbusters, TV serials, and human psychology? Well, quite a lot actually. But in particular it’s about how they keep a viewer watching and crying out for more. In this episode we cover:A short history of Open Loops 3 ways to inject open loops in your video marketing Video example where open loops are used in their video strategy.
If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com
Confidence. It’s a funny old thing… often so difficult to gain, but can be quick to disappear. You can develop it without ever realising that you have… and likewise a lack of it, can hold you back without you being conscious of it doing so. Let’s talk about confidence as a video strategist.
Now, today’s episode is one that I am immensely proud of, not least of which is due to the awesome impact that my guest today is having on his clients and for his business through his growth as a video strategist, something that really fires me up! Caleb Maxwell is the co-founder and creative director of Hebron Films, a video marketing agency that helps regional businesses lead in their industry by creating strategic online video content that motivates and engages their customers. He works directly with marketing teams as their go-to video expert. As a creative entrepreneur, Caleb spends his time building a thriving community-minded business, contributing to Bendigo’s local creative industries and connecting with other talented creatives in order to build the industry around him. Caleb’s love for community has led him to serve in many different organisations, including the Army Reserves and other National and local community organisations. He’s also a member of the local advisory groups for the City of Greater Bendigo’s Creative Industries Strategy and the Emporium Creative Hub, where Hebron Films operates from.
My guest today is one of our community of video strategists within the Online Video Strategy Blueprint and what really stands out for me with Bill is that he comes to his business with what I believe is the right mindset. A focus on helping others in business do better through video, leading first with the value that he can share with his clients, well before asking for anything in return. It’s a philosophy of business that I wholeheartedly believe in, and so I’m stoked to bring his story to you today. Bill Baraona is the founder and video production guru at Flex Media a video marketing company based in Cleveland, Ohio and has over a decade of video production experience. This allows him to combine a variety of production styles with today’s new technology to deliver clients top-of-the line video content. When he’s not watching YouTube tutorials, listening to marketing podcasts or playing with his camera.
This episode of the Engage Video Marketing Podcast is a bit out of the ordinary, as recently I was interviewed by my friend and fellow video strategist over in the UK, Simon Banks. It was such a good chat that I wanted to bring it here to the Engage Video Marketing Podcast for you.
In this episode of the Engage Video Marketing Podcast, I'm going to break down for you one of the most common questions that I get when delivering completed video content to our clients. And this question is around, how are we going to actually host the videos so that we can embed them in the right places on our website? For many businesses, they immediately think of YouTube, right? But YouTube is not always the best option. So in today's episode, I'm going to break this common question down.
In his book Endless Referrals, author Bob Burg wrote... “All things being equal, people do business with, and refer business to people they know, like and trust.” Now, sure Bob might never have heard of the term Inbound Marketing, a phrase coined much later by Sales and Automation Company Hubspot but it’s this concept that is at the heart of what I believe fuels good marketing and business today. So what role does video play in building the know, like and trust factor in marketing… and how can business owners generate Inbound leads using video? We explore this, and more in today’s interview. Chris van Praag is a sales consultant for top global HubSpot partner BabelQuest. He uses the power of video to build a personal brand, grow his network and generate a steady flow of inbound leads with creative content that gets people talking. As a creative person, Chris loves blending his role with fun creative ideas to sell, validate his knowledge and demonstrate his personality. As a result, he had some amazing opportunities (this conversation being one of them) to make connections, build his brand and open up conversations.
So, how's your video creation journey going? Is there anything holding you back? What roadblocks are you putting up for yourself? Often, it's the mindset behind confidence on camera that holds so many people back. In this episode of the Engage Video Marketing Podcast, we're going to be diving deep into how you can show up more confidently on camera and grow your business In this episode we cover: A short intro to Holly G and what she does. What was going through your head the first time in front of the camera. Why she feels it’s important for business leaders to show up on camera. What holds most people back. Is there more to being confident on camera than the ‘just do it’ advice? Her advice to someone who has done a video but doesn’t want anyone to see it. Examples of people she has worked with, where were they at the start and where did she help them get to. Where can people find out more and dive deeper with her to overcome their fears of showing up on camera.
You've heard about it over the last couple of weeks. I'm excited to say that doors are now open to James Wedmore's Business By Design program and as a partner with him for this launch I am also offering over $3000 of additional value for you at no extra cost. Learn more at engagevideomarketing.com/bbd and I'll see you on the inside.
In this episode of the Engage Video Marketing we’re going to talk about monetising your expertise and knowledge through video courses. In this episode we cover: 3 Aspects to a Successful Video Course: Audience Who are you helping? Understanding your audience needs and style Content Designing your content The power of a framework The Post-it Note Method Methods for producing your video course Live webinar series Voice over and slides DIY video production Professional video production Learner engagement Technology and platforms The use of learning management system or a course hosting platforms Marketing Messaging Monetisation Beta testing Promotion and launchin
In this episode, and round two of my interview with James Wedmore we’re exploring the opportunity right now in 2021 as we move out of the craziness of 2020 - the opportunity for building a digital business based around courses, digital products, and coaching. → Join the free training http://engagevideomarketing.com/rise (The Rise of the Digital CEO) starting this Thursday 17th June James Wedmore has spent the last 15 years leveraging his expertise to help teach Digital CEOs how to build and scale their online businesses through courses and trainings like his signature program, Business By Design, other programs such as Sales Page By Design and Nail Your Niche, as well as many other business-building trainings inside of James’ abundant course library. Along with being notorious in the online space for his unrivaled online courses and content, James also facilitates Next Level, a strategic, group-coaching experience as well as his high-level Mastermind, The Inner Circle. When James isn't working, he can be found hiking, flipping homes for Airbnb, or off-roading through the rocky terrain of Sedona. His motto is simple: Work hard, play harder!
Mastering YouTube is both an art and a science. My guest today has spent the last 15 years deep in the platform and is now directly responsible for over 62 billion video views across his many channels. From this ‘in the trenches’ experience he believes that there is a formula for success on YouTube, so much so, he even wrote a book on it. Derral Eves is a YouTube & Audience Development Strategist, Professional Speaker, & Consultant. He is the executive producer of the Hit TV show The Chosen. He is also the founder of VidSummit. Derral delivers top quality in all that he does from his products, video's presentations and live events. Because he loves to present and share his knowledge with others and being one of the most experienced in the industry. Through his education and experience Derral has become an expert in marketing and some of his highlights include; specializing in converting traffic into dollars, making video views into money, turning website visitors into clients and with this expertise he uses creative ways of finding and maintaining customers through video strategies.
In this episode of the Engage Video Marketing Podcast, I’m going to take things back to the start and ask the question “Why have a video strategy in the first place?” As I'm sure you recognise online video is everywhere these days across all social media, in email campaigns, paid advertising, in websites, blogs and more. But when it comes to the role that online video is playing in business today, I like to break it down to these two things - democratization and overwhelm.
This is episode 200 of the Engage Video Marketing Podcast and it’s all about celebrating 200 episodes with you! In this episode we cover:A reflection on some of the highlights of the last 200 episodes for me Messages and audio recording from the listeners and past guests to the podcast.
In today’s episode of the Engage Video Marketing Podcast, I’m going to help you get more leads for your business using your email list. In this episode we cover:The importance of building an email list of the right leads for your business. How to set up your email list to make customers buy your stuff.
In today’s episode of the Engage Video Marketing Podcast, I am bringing you back Andrew Hubbard of Hubbard Digital to talk about the roll out of iOS14.5 on Apple and in particular the impact of the ATT decision (App Tracking Transparency). Andrew is the founder of Hubbard Digital, a Canberra based digital marketing agency with a focus on Facebook and Instagram advertising for online businesses. He is also an international speaker, and provides education and training for companies to help them upskill their teams on Facebook & Instagram advertising.
I’m sure we all recognise the power in humour when it comes to engaging people through video but if you’re like me, the idea of trying to be funny in a corporate video makes me cringe, as I know that although it’s incredibly powerful it’s also incredibly hard to get right. But getting this balance between humour and sales right is exactly what my guest today has achieved, and he’s built his company off the back of it. My guest today is Joseph Wilkins - Founder of Funny Sales Videos.com and Host of the podcast How to Make a Video Go Viral. Joseph Wilkins founded ProCreative Studios in 2000, an agency that produced infomercials, TV commercials and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing "viral style" sales videos that entertain viewers into action. With two decades experience, hundreds of millions of broadcast and online views and over $50 MILLION in tracked sales attributed to his content… Joseph clearly knows the secret to Funny Sales Videos and so I wanted to bring him on the show for you today.
Let’s talk about podcasting and the power of long form audio… Wait, hang on a minute. Isn’t this the Engage VIDEO Marketing Podcast? Why yes it is… but with now over 2Million audio podcasts published globally and the industry continuing to grow each and every month what role can video play in building and scaling a top ranked podcast? We’ll find out in today’s show. Luis Ryan Diaz is an author, podcaster & entrepreneur.. His agency & consultancy, Podcast Domination, helps coaches, consultants and entrepreneurs launch and grow their podcasts with their white glove done for services and step by step mentorship programs. Outside of business, Luis is a die hard Yankees Fan and marketing nerd who loves learning how to move the needle in business and life.
Whether you are the entrepreneur or owner of your business or working for an employer - either way. What’s holding you back from being where you want to be, achieving what you want to achieve or having the impact that you want to have? It’s not an easy question… but it is one that we’ll be addressing in today’s episode. Rick Mulready is an online marketing expert, coach, speaker and the host of The Art of Online Business podcast. He’s an industry-leading authority on breaking down complex topics—like Facebook ads, automation and funnels—into bite-sized, actionable pieces for entrepreneurs and small businesses.
How are you dealing with the data available around your video strategy? Is it a case of every now and then just opening your analytics trunk, poke around a bit, and then close it back up again? Or do you get overwhelmed by it all, and metaphorically sweep it under a rug? Or perhaps you’re handpicking a few bits of data that you can make sense of, and simply letting the rest pass you by? The fact is that understanding the data, and setting things up to effectively measure and interpret that data can be your video marketing secret weapon. So this is an episode you won’t want to miss. Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. In short, Mercer helps marketers know, trust, and grow their numbers.
In this episode of the Engage Video Marketing Podcast we’ll dive into how Socrates can help us become better and successful video marketers. The concept of Socratic Questioning is one that has been widely used in sociology, psychology and even in sales but it’s when we apply this concept to marketing that we can really discover true insight into a target audience’s pain, desires, and triggers that will lead them to take action through your marketing.
The role for video in modern business today in 2021 has never been more important. It’s no longer just about top of funnel video campaigns, advertising, and marketing with video, rather… video has become integrated into so much of the way we do business today. The way we communicate with prospects, educate our industry, and build relationships with our clients. Join me in today's episode as we explore the evolution of video in modern business today with Tyler Lessard. Tyler is VP Marketing at Vidyard where he helps sales and marketing teams embrace on-demand, one-to-one, and interactive video as a new way to connect with buyers. He's the co-author of the new book The Visual Sale, host of the Creating Connections show, and has been recognized by Demand Gen Report as one of the top Customer-Centric Marketers in B2B. Most importantly, he's the father of four wonderful children who inspire and teach him every day.
What value does video strategy actually bring to the table? For a business choosing to work with a video company to produce their videos, how does the conversation change when the focus is on strategy first? In today’s interview we’ll be exploring just that. My guest today is a video strategist (and an awesome student of the Online Video Strategy Blueprint Program) who together with her husband run their own video production and strategy company based in Canada. Fiorella Cunha is Co-founder & Video Strategist at Storia Photo Video. Where her main role is working with business owners in designing an effective video strategy which forms the foundation for all other aspects of video production and distribution. She also manages client accounts, production schedules and works to acquire and build new client relationships. A Ryerson graduate with 22+ years of experience as a business owner, and 12 years of experience in the corporate universe prior to that, Fiorella is no stranger to the world of business, public relations, and the importance of constantly growing your client base and capturing your target audience in tailored and engaging ways. Storia’s focus today remains the client; and creating, producing, and distributing video content for businesses to help them leverage the power of video marketing.
As video producers I think it’s so important for us to realise that our clients don’t actually want a video. What they really want is the results that the right video used in the right way will get for their business. You wouldn’t board a train if there are no tracks laid, right? Or if the tracks were heading in the wrong direction! The purpose of the train to get you to a destination. The train… just like a video is a vehicle to achieve a desired outcome. My guest today is a video producer who understands the importance of this wholeheartedly… and it was this realisation that kicked off his own journey from video producer to video strategist which we’ll be exploring in today’s episode. Josh got his start in video as a photographer for a local news station in Virginia. After studying journalism and international relations at university, he began a career in marketing and rediscovered his love for video. Today he serves as the communications director for a large church in Tallahassee, Florida, where he regularly uses the unique storytelling power of video. He also operates his own company, Joshua King Media, where he helps businesses plan the video they need to get the results they want. He also hosts his own podcast, The Video Strategist, where he shares advice and best practices for growing your business with video.
In this episode we’re going to be talking about corporate videos and the stigma wrapped around it. Are you really resigned to the idea that your videos will be talking heads and b-roll, stock music and a couple of carefully placed slow motion footsteps down a corridor? Do all corporate videos basically fit the same mold? My guest today is Guy Bauer, Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He started the agency in 2010 after a decade of working in TV, film, and radio. Umault’s goal is to make sure an amazing product or service stands out in a sea of mediocre content. Guy believes that in video marketing, the idea is everything and his fleet of creatives and producers excels at shepherding an idea through the entire process, from concepting to scripting through to delivery of the final videos. When he isn’t helping his clients tell a story that resonates and delights while hitting all of their key messages and business prompts, Guy enjoys spending time at his home in Chicago with his two young children and kicking himself for being a Cincinnati Bengals fan.
In this episode of the Engage Video Marketing Podcast I’m sharing Part 7 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the final element for an effective online video strategy which is… production. The final element to consider as part of an effective online video strategy is the actual production of the content. As a video producer, it may surprise you to hear me say that this really should be the last thing to consider when defining how online video content can best reach a market and achieve a goal for a business. Too often video producers, (and often the business owners as well) get hung up on aspects of production such as which cameras or software to use, where to film content or whether to use a green screen or not. What should be done, however, is to first define the audience, goals, the content plan, the distribution and promotion strategy, how is success going to be measured and then (and only then) it should be discussed how you are actually going to film and edit the desired content.
In this episode of the Engage Video Marketing Podcast I’m sharing Part 6 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the sixth element for an effective online video strategy which is… metrics. The only real way to gauge the success or effectiveness of an online video strategy is to measure it. This is where the real power of digital marketing becomes evident. As opposed to traditional (offline) marketing, online marketing provides access to masses of information, data and reports that allow extremely detailed insight into what activity is happening around the online video content. The critical part of defining a strategy however is in identifying which metrics actually matter.
In this episode of the Engage Video Marketing Podcast I’m sharing Part 5 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the fifth element for an effective online video strategy which is… optimisation. Optimisation of video content is the process of ensuring that the content is found and engaged with online, and with over 500 hours of new video content being uploaded to YouTube alone every 60 seconds, being found is often the hardest part to building an effective strategy. At this point I must stress that optimisation is not the most important factor to consider to ensure that videos are getting watched, a distribution strategy will be much more effective at driving content engagement than any search engine optimisation ever will. That said, without the right optimisation strategies applied to your client’s video content they’ll be missing out on any possibility of benefit that their content strategy will bring to their brand’s overall digital footprint.
In this episode of the Engage Video Marketing Podcast I’m sharing Part 4 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the fourth element for an effective online video strategy which is… distribution. Without distribution of your video content, your strategy will, quite simply, reach no one. Distribution strategy, however, is not simply a matter of deciding which platforms to host your videos on, or where to embed them on a website. To develop a more strategic understanding of the possibilities of content distribution we need to consider certain aspects.
In this episode of the Engage Video Marketing Podcast I’m sharing Part 3 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the third element for an effective online video strategy which is… content. This is where you need to start brainstorming ideas for the actual pieces of video content that are going to be created within the strategy. With a strategy first perspective you’ll have a greater understanding of not only what to make the videos about but also what style of videos will best suit the strategy.
In this episode of the Engage Video Marketing Podcast I’m sharing Part 2 of my special 7-part mini series called Video Strategy 101. We’re going to unpack the second element essential to a video marketing strategy which is… goals. Without defining goals for a video strategy, you really have no chance of achieving success. In fact, without clear goals in place you really have no idea of what success actually is for your strategy or your clients’.
Let’s take things back to basics. In this episode of the Engage Video Marketing Podcast I’m kicking off a special 7 part ‘Video Strategy 101’ Series in which I’ll be breaking down an overview of the 7 elements that I believe are critical to success when planning for video marketing. Master these 7 elements and you’ll be on your way to becoming a video marketing legend for your business or your clients. The first element is ‘Audience’, and it’s all about really understanding who it is that your video strategy is intended for, and how you’ll engage them to take action in the right way. Be sure to subscribe as the next 6 episodes in this series are coming your way. Don’t forget… The Video Strategist’s Facebook group is open right now, and it’s 100% free to join. To apply, and request entry simply head on over now to http://engagevideomarketing.com/group (http://engagevideomarketing.com/group).
In this episode of the podcast, I’m going to share more about how to optimize your creative approach when producing (or repurposing) native video for that juggernaut of social media video platforms… Facebook.
In this episode of the podcast, we’ll kick off 2021 exploring a conversation based audio only social app called Clubhouse and how video marketers can leverage this brand new app.
In this episode of the Engage Video Marketing Podcast, I’m excited to share my interview with Matt Johnston as we discuss the world of viral video. Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others. He produced and oversaw over 2,000+ pieces of video content (both branded and editorial) that generated well over 10 billion video views across platforms. He’s worked on viral video campaigns with brands such as Toyota, the National Football League, Campbell’s, Chase Bank, Verizon, Adobe, Tidal, Fresh Direct, and many others. He’s also driven hundreds of millions of page views in content to websites, and built many successful content and video teams from scratch. Matt left the publishing world in 2018 to bring viral branded video and disruptive, content-based PR to innovative companies across the globe.
In this episode of the Engage Video Marketing Podcast, we are diving deep into the strategy behind good video marketing and how we can measure its success. Phil Nottingham is a marketing strategist who specialises in media transformation and regularly speaks around the world about video strategy, brand marketing and search engine optimization. An expert in the use of video and creative content to build lasting brands, he has consulted on video strategy for both large and small brands including Red Bull, The Financial Times, Travelex, Tesco, Lidl and Thoughtworks. Phil currently works as Director of Brand Strategy at the marketing software company, Wistia, where they recently secured the Webby Award for best original series with a documentary about video production, “One, Ten, One Hundred”.
In this episode of the Engage Video Marketing Podcast, we will be unpacking the power of story in business with a focus on the Storybrand framework in a video context. My guest in this episode is the Chief of Teaching and Facilitation of StoryBrand as well as co-host for chart-topping podcast Building a StoryBrand with Donald Miller. J.J. is a PhD in Communication and prior to joining StoryBrand spent the previous 20 years teaching and practicing communication in the entertainment industry and higher education.
In this episode of the Engage Video Marketing Podcast, I’ll be sharing with you what one single important trait should every video marketer possess in order to be successful. The good news is that it comes naturally to some. The even better news? … it’s a skill that can 100% be taught and practised. Listen now to find out more.
In this episode we’re going to be exploring the idea of monetising your video strategy, diversifying your income and what it looks like to build passive income streams off the back of your video content. My guest today has built her business over the last 4 years doing exactly that, and I’m stoked to dive in deeper for you in this episode. Jessica Stansberry helps passionate ladies create and grow rockin' online businesses that make money while they sleep so they can work a little less and live a little more. She throws down booty-kicking advice on her weekly podcast, Passive Income Playbook, on her YouTube channel, and blog and shows up every day on Instagram to make sure these women feel like they're not alone.
In this episode of the Engage Video Marketing Podcast we’ll be exploring the idea of having a lead generation machine working for your business. A system for your marketing and sales and building a sustainable business with the right clients coming to you. My guest today is Tim Jarvis from UK based Film & Content. Tim has 15 years of experience working within the world of video marketing - both on the production and marketing side of the industry. Back in 2010, after heading-up the digital marketing for a professional sports club in the UK, Tim decided the time was right to start his own business. From his grandmother's spare bedroom, he started a video production company that - in the space of 7 years - grew to employing 35 full time members of staff and working with many of the world's leading brands including Estee Lauder, Honda, the International Olympic Committee, many Sporting Governing Bodies, several of the UK's Government Departments and hundreds of other blue chips. Today, Tim consults with and implements video marketing strategies for some of the world's biggest companies ranging from Premier League Football (Soccer) Clubs, to one of the Big 4 Accountancy Firms, to the world's leading energy provider. But his passion for sales and marketing - and experience within the production world - has allowed him to build RETAIN™, where he teaches video production professionals around the world to develop and execute simple, but powerful, sales and marketing strategies that attract highly profitable contracts and, most importantly, converts them on to long-term contracts, or retainers. Tim has seen too many talented production professionals struggle with the project-by-project business model that plagues the video industry. His work within RETAIN, his courses and his free training is all centred around his goal of relieving stress from the world of video production professionals. Stress that he has felt first-hand and seen so many within the industry face on a daily basis. But stress that can so easily be avoided. Outside of work, Tim is married to his wonderful wife, Zoe, and has three children; Corey, Orlaith and Lacey. They live on the south coast of the UK in Brighton & Hove. He loves his sport - particularly Cricket, Football (Soccer) and Golf.
In this episode of the Engage Video Marketing Podcast, we’ll explore the idea of a personal brand, the role that video plays, and how you can get started the right way with whatever video tools you already have. Amanda Horvath is a Video Strategist, YouTuber and Course Creator who teaches business owners how to leverage the power of video without breaking the bank or taking up tons of their time. She's worked with top influencers and business owners to help them establish their personal brand and bring leads to their business. The best part? All her strategies can be executed using your phone!
In this week’s episode of the Engage Video Marketing Podcast we’re jumping into the strategies and tactics when it comes to smart video repurposing and in particular how my guest today repurposes YouTube videos so her (and her clients) can show up on more platforms and grow their reach way faster. As a Youtube strategist, Trena, who has a Master’s Degree in Business, helps online business owners develop a YouTube strategy that allows them to scale their business, by driving more leads with the right videos! Her Youtube videos are her sales team and they do the heavy lifting for free, they are working for her 24 hours a day 7 days a week!
In this episode of the Engage Video Marketing Podcast we’ll dive deep to find out what Compound Marketing is all about and how it can be effective as a marketing tool today. My guest today is a serial entrepreneur, award-winning content marketer, international speaker and the author of 5 number 1 Amazon best selling business books - Dan Norris. In June 2013 after failing at entrepreneurship for 7 years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support, 24 / 7 for a low monthly fee. After becoming profitable in 23 days, WP Curve grew to a team of 40, 850+ customers and passed an annual run rate of over $1m AUD within 2 years and a year later was sold to GoDaddy. With over 65,000 copies sold, Dan’s books have been translated into 13 languages and inspired thousands of people around the world to launch their businesses, with many resulting in 6 and even 7 figure businesses. Dan currently works full time as the Co-founder and CEO of one of Australia’s fastest growing craft beer breweries, Black Hops Brewing. In 2015 Black Hops brewed the world’s first beer for the biggest entertainment franchise on earth, Call of Duty. In 2018 Black Hops was voted Australia’s Champion Small Brewery at the AIBA awards, Australia’s number 1 beer competition. As of 2020 Black Hops has 2 breweries on the Gold Coast, employs 30 staff and produces 1.5m litres plus per year distributed to 1,000+ customers around Australia including the major retailers Dan Murphy’s, BWS, Coles and 1st Choice.
In this episode of the podcast, I’m excited to welcome back Daniel Glickman as he talks about the why and how when it comes to live stream video for business. Daniel is the Head of Growth at Streamyard. He is also a blogger, podcaster and live streamer. In this episode we cover:A short intro to Daniel and what he does. Why businesses should use live streaming. The types of live streams for work in business. What platforms should businesses stream to. His thoughts on multi-streaming. The benefit of using third party tools when doing live videos (such as Streamyard). His recommendation for people starting live streaming who want to up the quality/visuals, without getting overwhelmed. A quick demo in using Streamyard. What’s next in live streaming.
In this episode of the podcast, I’m excited to be sharing with you the story of one video creators journey towards YouTube monetisation as we chat with the awesome Kevin Kolbe. For most of his adult life, Kevin has been in and around the digital media and marketing world. He started in radio, then got in TV working for stations affiliated with FOX, NBC, CBS, ABC, and The CW in Nashville, Charlotte, and Raleigh. After he left TV, he started his own video marketing business and has worked with national companies, local businesses, non-profits, and entrepreneurs. Besides being a video coach and content creator, Kevin is also a husband, dad, coffee drinker, Batman fan, TV watcher, music lover, and Jesus freak.
In this episode of the podcast, I’m bringing in Ed Lawrence, founder of Business Film Booth. Ed believes that there is real value found in producing (with good planning and high production value) one video, destined for one person. Ed Lawrence is a video marketer who's produced over 10,000 videos for business in the UK by trade. He sets a goal in Jan 2019 to release 3 videos a week to his YouTube channel to teach people how to write, produce, present, promote and edit videos so he can help more people take advantage of video. Ed also writes about video marketing for Social Media Examiner, presents and produces videos and courses for The Influencer Marketing hub, manages his girlfriends online business and owns a small animation business that helps YouTubers get more likes, subscribers, comments and link clicks with call to action animations. He has another YouTube channel that documents the journey of this business showing people how to outsource, plan, create branding, marketing, work with affiliates and more.
In this episode of the podcast, I’m going to break down 10 highly effective ways to start using 1:1 video messaging in your business and encourage more audience engagement. I’m going to be providing you with, hopefully, the inspiration you need to get started using personalised video in your business.
In this episode of the podcast, I’m bringing back Justin Brown of Primal Video. Together, we’ll dive deep into the key things for a successful YouTube channel Justin is the Co-Founder of Primal Video, and along with his Brother Mike, they teach entrepreneurs and business owners how to leverage the power of online video to build and scale their businesses. Justin has spent more than 20 years in video production and has worked on everything from Netflix-featured documentaries, to extreme sports projects, so there’s not much in the world of video creation that he can’t help you with. Over the past six years, Justin and Mike have focused their energy on building Primal Video to be a business that they could be proud of and would give them the freedom to do more of what they love. They have a big focus on systems, processes and automation which allows them to work smarter, not harder. This focus has helped them turn Primal Video into a multi six-figure automation-driven business, and they now help others implement the same approach through theirPrimal Video Accelerator program. They’re big believers in creating diversified, recurring income streams within their business. They’re specialists in affiliate and email marketing, developing and running educational courses and membership programs as well as being YouTube content creators and strategists.
In this episode of the podcast, I’m going to break down my recommended programming strategy for businesses to make the most of their YouTube content to drive business growth. We’ll unpack how to plan out an overall mix of content for a YouTube channel to engage the right audiences and drive actual business results.
In this episode of the podcast, I am thrilled to bring on Ilana Wechsler of Green Arrow Digital. Together we’ll dive deep into getting paid traffic for video ads working for your business. Ilana Wechsler is the founder and director of Green Arrow Digital, the creator of the educational platform, Teach Traffic. Ilana started her career as a Data Analyst and transitioned to becoming a full fledged PPC expert. She has worked at many of the global financial institutions, but switched when she finally gave in to her passion for PPC, IT, and entrepreneurship. She is truly passionate about working closely with her clients and helping them achieve their business goals by helping them grow their businesses online.
In this episode of the podcast, I am excited to bring on Chris Schwager who helps his clients learn how to transfer the skill set that they master as business leaders in person into the world of on-camera confidence. Chris Schwager is an Inbound Video Marketing Specialist for Ridge Films and a frequent speaker at industry events. Since 2002, Chris has advised leading Corporate Organisations, Government & Small Businesses, to maximise their video marketing potential. He started as a video director over 20 years ago, broadening to feature films and video presenting. His latest viral video on ‘Swim Survival’, reached 4 million Facebook fans in the first year.
In this episode of the podcast, I am welcoming back Doug Darling who was one of the very first students of the Online Video Strategy Blueprint program a couple of years ago. Together we’ll be exploring the shift that video production companies are feeling in our industry and how Doug has been showing up for his clients through the strange 2020 we’ve all experienced so far. He shares why just making great video is not enough, and why strategy is such an important pillar to focus on. You’d never know that, as a young adult, Doug thought he lacked passion. He thought that maybe he was lazy, or that he didn’t have what it takes, and considered his apathy inherent. It wasn’t until college – where he was originally planning to pursue PR – that he fell in love with video while shooting and editing a video montage project. He discovered that video was the culmination of all art forms (video, sound, music, graphics, etc.), and was enamoured with it. He had found his purpose… and the rest is history. After starting Tripwire, Doug realized that video wasn’t just a form of communication and art, but it could also be a tool to help people, make change, and reach people at an emotional level that he never knew. Through effective and creative storytelling, he now works hard to help his clients authentically connect with their audience.
In this special bonus episode I'm sharing a sneak peek into the first video from my new free training series available now (but for this week only). If you're a video producer ready to take the next step and position yourself as a video strategist... then this training is for you. Register for the free training now at https://www.onlinevideostrategyblueprint.com
In this episode of the podcast, I’ll be sharing with you my interview with Elizabeth Pitcorn owner of CI Marketing in New Zealand. We’ll dive deep into how Elizabeth has successfully begun integrating both a marketing agency approach alongside her video production skillset. How she’s been positioning the importance of video strategy for her clients and her journey building confidence as a video strategist. Elizabeth owns and manages C I Marketing. It is a marketing company based in Christchurch, New Zealand which has been operating since 2011. Currently they have five staff and they specialise in content marketing, strategy and more recently, training.
In this episode of the podcast, I am welcoming back Dan Knowlton who was last on the show back in episode 7 of the podcast. Together we’ll dive deep into what ‘advertainment’ is and what it means for your video marketing strategy or for the work that you can potentially do with your clients. Dan is a UK-based digital and social media marketing expert who has grown Knowlton into a multi-award-winning business that has worked with the likes of FIFA, Wahl, Nestle, Citibank, Eurotunnel, and Boston Consulting Group. In addition to running Knowlton, Dan is known for giving his best insights away on stages around the world.
This episode is an audio replay of my presentation at http://engagevideomarketing.com/SMMW (Social Media Marketing World) 2020 in San Diego, California back in March 2020 where I talked about how to design your very own roadmap in your organic video strategy.
In this episode of the Engage Video Marketing podcast, we’ll dive deep into the different types of attribution modeling, how you can consider this idea when measuring the effectiveness of your videos and the important question of ‘what attribution model is right for you’.
In this episode of the Engage Video Marketing podcast, I've invited video editor and video repurposing expert Daniel Patrick Norton on the show to discuss more about how to maximise the reach, exposure and potential ROI of your video content through effective repurposing. Learn more at https://www.engagevideomarketing.com/episode157 Dan Norton helps Entrepreneurs save time and reach more people by repurposing their live stream videos into bite-sized clips for social media. Over the last decade, he's worked in the live stream sports broadcast industry for Major League Baseball and The Walt Disney Company. His focus now is on fulfilling his desire to help fellow video editors and creators make income with their skills and land more clients. and he's started a group coaching program to do just that for others. In this episode we explore; More about Dan's story, what led him into the world of video and what he does today. The problem with putting all your time and effort into creating a video only to let it sit on one channel alone. What does Dan refer to as repurposing? Why repurpose, not just repost your video 'as-is' on another channel? What are the key things to consider when either working with an editor to repurpose or doing it yourself? How are the requirements different for each platform? What do people often get wrong? ... and more
In this episode of the Engage Video Marketing podcast, we’ll be exploring the 1-4-1 methodology which allows you to get clear on what it is that you do and how you help people. With this method in your toolkit you’ll be able to clearly communicate who you are, and what makes you unique to your potential client or customers in your marketing and communications. It’s an absolute game changer. For further reading on how to gain clarity on your message I highly recommend the book ‘Building a Storybrand’ by Donald Miller.
In this episode of the Engage Video Marketing podcast, we’ll dive deep into how you can make the right decision in doing a DIY video vs. investing in a professional videographer for your business. When is it best to record videos yourself and when is the right time to hire a professional videographer. https://engagevideomarketing.com/academytrial (Learn more about and join the Engage Video Marketing Academy for a $1 Trial Today) https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
In this episode of the Engage Video Marketing podcast, we’ll dive deep into an integrated content strategy and how this approach can add a new level of depth to a video strategy for business. I’m joined by an in-house video strategist and video producer to learn the secrets to video ROI. Glenn Hughes is a professional Video Producer, Videographer and Video Editor with over 20 years experience planning, shooting and editing video for clients worldwide. As a member of the Gordian Marketing Team, Glenn develops video strategies and content road maps aimed at lead and demand gen for each stage of the customer journey. He produces, shoots and edits promotional, educational and training videos for Gordian as well as clients and contractors around the country.
In this episode of the Engage Video Marketing podcast, we’ll dive deep into the untapped power for local businesses by making themselves more visible using video, and we’re not talking highly produced big budget stuff either. Just getting out there, using what you have, and connecting with your community on video. Bruce Irving is a marketing strategist, speaker and founder of Irving Media Group LLC where he helps small local business owners develop and implement a marketing strategy to build a brand as well as increase sales. Bruce is also the host of 2 successful podcasts the Smart Pizza Marketing Podcast and The Local Business Podcast. Before running his own business and hosting these podcasts Bruce ran a multi-million dollar local business for over 20 years.
In this episode of the Engage Video Marketing podcast, I am joined by Todd Hartley of WireBuzz and together we dived deep into the critical role of video in remote selling with the current post-pandemic new normal. Todd Hartley is the founder and CEO of WireBuzz, a digital marketing agency that combines storytelling and award-winning creative to help businesses capture and convert attention into closed deals. Todd is a go-to digital advisor for Tony Robbins, Justin Timberlake, MD Anderson and Home Depot. He also trains corporate sales teams and speaks around the world on topics such as: selling remotely in an access-restricted world, using video to replace face-to-face engagement, and how to create binge-worthy marketing experiences that hack your prospect’s attention and build momentum through the sale. In fact, he recently did a remote sales training for Tony Robbins' internals sales and marketing team and has been asked back to do a webinar for Tony’s entire audience!
In this episode of the Engage Video Marketing podcast, we’ll talk about the importance and leverage of having a consistent video strategy as Rob Balasabas takes me through his journey on growing his YouTube channel and the opportunities that opened up for him along the way. Rob Balasabas is the Brand Evangelist at TubeBuddy.com, and speaks at various conferences, summits, podcasts and live stream interviews. He creates a lot of content on his own channels, primarily on LinkedIn, YouTube, Instagram, and Facebook. Rob shares a lot of video marketing & creation strategies, live-streaming tips, as well as tools & software reviews. Basically, videos to help you, the content creator. When he’s not working, Rob is a husband and a dad. He loves to travel, drink coffee, and explore new places with his family.
In this episode of the Engage Video Marketing podcast I’m excited to share with you my 4-year journey as a course creator. We are going to dive deep how I was able to generate over $125k of income from the courses I’ve offered. http://engagevideomarketing.com/bbd (Learn more about Business By Design and Ben’s Bonuses)
https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
In this episode of the Engage Video Marketing podcast I’d like to introduce you to my friend and mentor James Wedmore as we discuss the guidance and coaching I got from him on business over the last few years. James helped me build my online course and memberships side of my business to over 6 figures in revenue, alongside my main agency business. If you don’t know James, he’s a former bartender, a youtube strategy guy and serial entrepreneur who’s built multiple 7-figure businesses. These days he focuses on sharing his years of business building experience with future online entrepreneurs (just like you) who are struggling or just starting out.
In this episode of the Engage Video Marketing podcast I’m joined by Natalie Hailey from YouTube Agency Hot Content to find out more about leveraging your YouTube videos in various ways off YouTube, and there’s some practical, actionable tips here for everyone. Through her agency Hot Content based out of the north of England in the UK, Natalie Hailey helps small businesses and entrepreneurs to create quality, share-worthy content and promote it, and their brand, online. She also works as an outsourced content marketing strategist, producing and implementing content strategy for businesses of all sizes. She loves to teach the principles of content marketing and help people go from confused, overwhelmed and frustrated to relieved, in control and energised.
In this episode of the Engage Video Marketing Podcast, Omar Zenhom co-founder of http://www.engagevideomarketing.com/webinarninja (WebinarNinja) shares some ninja tactics for hosting engaging webinars so whether it’s your first webinar or your next one… you’ll be bringing your A-game. Omar Zenhom is the co-founder and CEO of WebinarNinja. Founded in 2014, over a million people have attended a webinar on WebinarNinja and it has been named as one of the fastest growing SaaS companies in 2018. Omar is also the host of the iTunes Best of 2014 podcast, The $100 MBA Show. With over 90 million downloads and over 1,300 episodes, The $100 MBA Show is ranked as a top business podcast in over 30 countries.
In this episode of the Engage Video Marketing Podcast, Ryan Spanger discusses the opportunities that have resurfaced and the new approaches that allowed businesses to continue their visibility through video marketing and grow their business. Ryan Spanger is the managing director of Dream Engine - A corporate video production company based in Melbourne Australia. Ryan began working in video production in 1999. Starting work as a documentary maker, Ryan applied this form of filmmaking to producing videos for corporates, government departments and educational institutions. His writings about film and video have appeared in a number of publications, and he is still just as passionate about making and talking about video production as ever!
In this episode of the Engage Video Marketing Podcast, Neal Schaffer shares his insights on influencer marketing and the role that video plays when it comes to influence in business. Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of social media marketing strategy, influencer marketing, and social selling initiatives. President of the digital marketing agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries. He is also the author of 4 books on social media, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), the definitive data-driven playbook for influencer marketing that marketers have been waiting for. Neal resides in Irvine, California but also frequently travels to Japan. Check out his Maximize Your Social Influence podcast for weekly inspiration.
In this episode of the Engage Video Marketing Podcast, we’re diving in to best practice when creating YouTube ads for business and the untapped opportunities it provides for business owners in 2020. Brett Curry is the CEO of OMG Commerce, a digital marketing agency and Google Premier Partner. Brett is the author of The Ultimate Guide to Google Shopping published by Shopify. He is also the host of the eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce. He and his team manage Google, Amazon, and YouTube ad campaigns for growing eCommerce brands.
In this episode of the Engage Video Marketing Podcast, I am taking you behind the scenes of a one-to-one video strategy coaching call with Sophia Abbasi from Death Wish Coffee. In 2012, Death Wish Coffee Co. started in a small coffee shop in Saratoga Springs, NY. Founder Mike Brown saw a need for coffee that was both strong and delicious to serve his groggy morning customers. After creating the https://www.deathwishcoffee.com/blogs/news/18063561-what-makes-death-wish-the-worlds-strongest-coffee (perfect blend of beans and combining it with his unique roasting technique), the https://www.deathwishcoffee.com/products/death-wish-coffee ('World's Strongest Coffee') was born. Today, thousands of people trust Death Wish Coffee to wake them up and keep them going every day. In this episode, Ben works with Sophia to understand the current video marketing strategy that Death Wish Coffee are working on and they break down areas in which they can focus on to better improve their return on video investment across the brand.
In this episode of the podcast, we’re going to dive deep into how important video is when it comes to crowdfunding campaigns with guests Alan Crabbe from Pozible and Matt Hepburn from Your Mates Brewing Co. Originally from Northern Ireland, Alan is the co-founder and CEO of Pozible & Birchal. Alan introduced Crowdfunding to Australia and Asia pacific in 2010. The Pozible platform was developed to help creatives build audiences, raise funds and get ideas off the ground. In late 2017, Alan launched a sister platform called Birchal - a new licensed equity crowdfunding for brands to connect with investors. The sites have hosted thousands of projects and capital raises in Australia and the platforms have helped raise over $100 million since 2010. Matt Hepburn is the co-founder of Your Mates Brewing Co. Their story began in the small coastal town of Moffat Beach on the Sunshine Coast. In 2013, they quit their professional jobs, started slingin’ beers at the local bar and began the adventure of a lifetime. In 2015, they launched their first beer ‘Larry’ on the Sunshine Coast. They were literally working 90+ hours a week perfecting their recipe, running sales, accounts, deliveries, events whilst working their bar jobs to ensure they could float their tiny business. In June 2017, they had a great opportunity to brew the beer themselves at Macleods Brewing Co. in Maleny. Over the years, Christen had brewed on 10 different systems with a large number of various brewing mentors. In 2018, they became the first brewing company in Australia to participate on the national television show ‘Shark Tank’. Your Mates Brewing Co. was not only built without blood sweat and beers, but the whole of the Sunshine Coast, is now in the best position possible to become bigger than they could have ever dreamed. Your Mates represents everything that is good about beer and they love their customers value this as much as them; drinking good beer, with good mates and having a good time doing it!
In this episode of the podcast, we’re going to dive deep into what’s working right now for Facebook and Instagram video ads in 2020 with Andrew Hubbard. Andrew is the founder of Hubbard Digital, a Canberra based digital marketing agency with a focus on Facebook and Instagram advertising for online businesses. He is also an international speaker, and provides education and training for companies to help them upskill their teams on Facebook & Instagram advertising. In this episode we cover:A short background on Andrew Hubbard and what he does. The state of play for video in FB/IG ads now in 2020 - how marketers should be thinking about the opportunity. What type of ads work best. Does production quality factor in a video ads effectiveness? What makes motion an impactful thing when it comes to videos. Ways that video marketers could consider using paid placement that might be underutilised or not often heard of. How the ads platform adapting or changing over the coming year or two.
https://www.onlinevideostrategyblueprint.com/ (Enrol in the ONLINE VIDEO STRATEGY BLUEPRINT now!) In this episode of the podcast, we will talk about the power of video and video strategy in building a personal brand around your business with my guest, Rich Cardona. Rich Cardona is a first generation American and retired Marine Corps attack helicopter pilot. After getting a Masters in Business Administration out of fear he wouldn’t be marketable, he ventured into the traditional workplace and landed a job with retail conglomerate, Amazon. While he admits the company is the tip of the spear, his experience in fulfillment was unfulfilling. He quit, moved into his in-laws basement and searched for which of curiosities could potentially lead to a business of his own. After spending time with and documenting Claude Silver, Vayner Media’s Chief Heart Officer, he realized that there was a need for executives like her to become more visible. Rich Cardona Media was born. Rich’s team helps executives and entrepreneurs become more visible by using video to create long term content and social media consulting. Rich has worked with: - numerous Senators and Congressmen - non profit organizations like Bunker Labs and Warrior Rising - Large organizations like Sonic Healthcare, VaynerMedia, the Minnesota Vikings, and more
Right now, the video production industry is in a strange place. Video shoots cancelled, projects put on hold, anything with a crew larger than 1 basically against the law… but then conversely, right now there is so much more focus on video as a medium of communication than ever before. More businesses are focussed on content creation, on video messaging, on scaling and personalising their business through video.
Did you know that it is projected that by the year 2025 the global e-learning market will reach $325 billion USD? Combined with that 60% of internet users report that online courses are preferable to fit their lifestyle and schedules. Right now, with everything that’s going on in the world, so many people are interested in taking their knowledge and turning it into an online course. And that is what we are talking about in today’s podcast.
As the world is dealing with fear and uncertainty caused by this terrible virus pandemic I feel more than ever the importance of video in building authentic human relationships and communication. In this episode of the podcast we’re exploring the role that video plays in evoking human engagement, both in marketing and in communications. Nick Francis is a communications strategist, author and filmmaker. His company, Casual Films produces over 2,000 films a year for some of the world’s most influential brands. They have worked in 44 countries and had their work translated into 35 languages, winning over 100 awards in the process. From Casual’s first job on the road to Mongolia in a clapped out Mini their spirit of adventure has led them to offices in London, New York, LA, San Francisco and Amsterdam. He previously worked for BBC News and has studied, read, written and presented extensively about video, storytelling, brand building and communication. He is a Founding Director of the Casual Films Academy charity which trains young people in filmmaking through producing videos for charitable causes.
In this episode of the Engage Video Marketing Podcast, I am taking you behind the scenes of a one-to-one coaching call that I did with one of the founding students of the Engage Video Marketing Academy - Liz Moscrop. Liz Moscrop is the founder of https://www.gearup.tv (GearUp.TV). An award winning private aviation specialist journalist Liz Moscrop attended EAA Air Venture in Wisconsin, and realised there was a much better way of storytelling. After years working for companies such as the Financial Times, The Robb Report, AIN, Arabian Aerospace and Flight Global, she had the knowledge and contacts to gather a splendid team around her. As you’ll hear in this 1:1 coaching call Liz is considering her options around using live streaming and featuring interviews with industry leaders and she is uncertain about how to best approach this from a strategic perspective. Through the coaching call Ben works with Liz to develop a plan based around creating a series of effective ‘social engagement’ videos from remotely conducted zoom interviews to solidly position her business as ‘thought leaders’ for her industry.
In this episode of the Engage Video Marketing Podcast, we are diving deep into the strategy behind good video marketing and how we can measure its success. Phil Nottingham is a marketing strategist who specialises in media transformation and regularly speaks around the world about video strategy, brand marketing and search engine optimization. An expert in the use of video and creative content to build lasting brands, he has consulted on video strategy for both large and small brands including Red Bull, The Financial Times, Travelex, Tesco, Lidl and Thoughtworks. Phil currently works as Director of Brand Strategy at the marketing software company, Wistia, where they recently secured the Webby Award for best original series with a documentary about video production, “One, Ten, One Hundred”.
In this episode of the Engage Video Marketing Podcast, I am thrilled to share with you my interview with Jessika Phillips as we talked about the importance of establishing relationship and trust with your customer audience and how this can be beneficial for your business. Jessika is a social media strategist known for her outspoken dedication relationship marketing. Jessika’s personal mission is to inspire people to love more, give more and be more through using authentic relating in their everyday to build relationships. She founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognised Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across United States and beyond, choosing to serve – not sell. Jessika teaches comprehensive relationship marketing, presents in a weekly videocast “Magnet Marketers” and hosts one of the largest social media Midwest conferences, Social Media Week Lima.
In this episode of the Engage Video Marketing Podcast I’ll be sharing tips on how to capture the attention of your audience in your video strategy and encourage higher viewer retention across your video.
In this episode of the Engage Video Marketing Podcast we’re exploring all about how to use personalised 1:1 video messaging for conversion, activation and advocacy with Matt Barnett from https://www.engagevideomarketing.com/bonjoro (Bonjoro). Originally a British Industrial designer & Artist, Matt moved to Australia and started Bonjoro from a sales hack for his first business. Matt’s love of building great products is only surpassed by his total commitment to building great business culture, and his goal is to be the next Zappos.
In this episode of the Engage Video Marketing Podcast, I am excited to share with you all my interview with Erika Vieira who is a wealth of knowledge when it comes to starting, growing, and scaling a YouTube channel. Erika Vieira is the host of the YouTube Power Hour Podcast, creator of the Zero to Influence YouTube Bootcamp, and lover of all things social media, YouTube and influencer strategy. With 200 episodes of the YouTube Power Hour Podcast, Erika has spent hundreds of hours talking to and reverse-engineering the successes and failures of dozens of YouTubers both big and small. Her Zero to Influence YouTube Bootcamp has helped hundreds of online influencers grow their channels, see significantly higher video views and find their unique niche.
In this episode of the Engage Video Marketing Podcast, it’s going to be an out of the ordinary interview with Jimmy Rose as we discuss automation and how we can use it to be more productive and grow our businesses. Jimmy is the co-founder of Content Snare and Aktura Technology. Once an automation engineer, his new priority is to help business owners regain their lives, be more productive and get more done in less time.
In this episode of the Engage Video Marketing Podcast, I’m excited to share my interview with Matt Johnston as we discuss the world of viral video. Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others.
In this episode of the Engage Video Marketing Podcast, I’m sharing the Do’s and Don’ts when it comes to video marketing in 2020.
In this episode of the Engage Video Marketing Podcast, we will be unpacking the power of story in business with a focus on the Storybrand framework in a video context. My guest in this episode is the Chief of Teaching and Facilitation of StoryBrand as well as co-host for chart-topping podcast Building a StoryBrand with Donald Miller.
Happy new year to everyone! This episode of the Engage Video Marketing Podcast, we will be discussing how to make videos that actually work. My guest in this episode is video marketer and speaker based in Des Moines, IA (USA) - Ryan Snaadt. He works directly with companies on marketing strategy and connecting with their customers.
This episode of the Engage Video Marketing Podcast, I will bring you back one of my favorite episodes in 2019. My guest for this episode is Tim Schmoyer, where we discussed how best to use YouTube in business in today’s modern world. Here is a detailed summary on what we covered during the interview - http://engagevideomarketing.com/episode99 (EngageVideoMarketing.com/Episode99)
This episode of the Engage Video Marketing Podcast, I will share a replay of my interview with Brian Fanzo where we talked about marketing strategies with millennials. Here is a detailed summary on what we covered during the interview - http://engagevideomarketing.com/episode62 (EngageVideoMarketing.com/Episode62)
In this episode of the Engage Video Marketing Podcast, it’s all about doing big marketing for small business owners with Tim Reid. Tim Reid is the founder and host of Australia and New Zealand’s number one business and marketing podcast – The Small Business Big Marketing Show, which can also be found on all Virgin Australia domestic and international flights.
In this episode of the Engage Video Marketing Podcast, we’re diving into a world of open captions on social media and how this can be impactful for video marketing. With a focus on creating disruptive technology & building a community focused on stewardship and excellence, Jason Toevs has mentored and led companies across the globe. From Kansas farm boy to Mathematician, there has been a unique “global first” vision to his business endeavors throughout the last 10 years. Currently, he serves as the CTO for automatic video captioning app https://www.engagevideomarketing.com/quicc (Quicc) - giving creators more time by making captions & subtitles fast & easy.
In this episode of the Engage Video Marketing Podcast, we’re diving into a world of Facebook ads and how business owners can better set themselves up for a return on their ad spend. Join me as I interview the awesome Loren Bartley. Loren Bartley is a Digital Marketing Strategist and high energy entrepreneur, with three children and three businesses and she wouldn’t want it any other way. She has an uncanny knack for seeing an opportunity and jumping on it and pretty much everything she works on turns out to be best in class.
In this episode of the Engage Video Marketing Podcast, I’m sharing the recording of the presentation I did on creating quality video content quickly at Click Engage Convert Conference in Melbourne, Australia. http://www.engagevideomarketing.com/cec (Click Engage Convert) is Australia’s premier social media and digital marketing conference. It takes a strategic approach to digital marketing, exploring the opportunities and highlighting best-practice approaches to using social media, social advertising, email marketing, messenger marketing, video marketing, content creation, story telling, SEO, website optimisation, artificial intelligence, analytics and other digital marketing strategies, to help generate more leads and sales for your business.
In this episode of the Engage Video Marketing Podcast, I’m exploring the increasing need for businesses to be producing more video content, more consistently and publishing this content regularly online. My guest today is the owner and founder ofFat Pony - a Facebook Ad Agency with a focus on video content based in Edinburgh, UK.
In this episode of the Engage Video Marketing Podcast, I am thrilled to have spoken to Jeff Bartsch, founder of Story Greenlight, an online community that helps YouTubers and human-centred brands create their best content so they can connect with their audience and make their mark in the world.
The tables are turned in this week’s episode of the Engage Video Marketing Podcast. This time I am interviewed by one of my students, Gord Isman. Gord Isman is a video editing and video marketing coach at GordIsman.com and works with businesses to produce video more confidently particularly using the editing software Camtasia as a tool.
In this week’s episode of the Engage Video Marketing Podcast, I’ll be interviewing 3 founding students of the http://www.onlinevideostrategyblueprint.com (Online Video Strategy Blueprint Course) to share more about their journey as they worked their way through the course and started to transition and become a confident video strategist. My guests in this episode are Paul Jew from https://www.facebook.com/mojistudios/ (Moji Studios), Steve Bollschweiler from https://www.insightvideomarketing.com/ (Insight Video Marketing), and Gord Isman of https://gordisman.com (GordIsman.com).
In this week’s episode of the Engage Video Marketing Podcast, we’ll be unpacking 10 tips for business owners to help them start thinking more strategically about the videos they are creating, and how they’re being used online. My guest in this episode is the CEO of Sonic Sight, a video production facility in Sydney Australia.
In this week’s episode of the Engage Video Marketing Podcast, we’ll be unraveling how you can use personalised videos to grow your business. My guest in this episode is an Inbound Marketing Marketer, Video Jedi & HubSpot Certified Trainer with more than 25 years of sales & marketing experience - George B Thomas.
In this week’s episode of the Engage Video Marketing Podcast, we’ll be diving into creating videos with a plan, a purpose, a system and a strategy. My guest in this episode is the CEO of HollyGStudios.com, Holly Gillen. Holly empowers high performing leading lady entrepreneurs to save time on both sides of the camera & teaches them the skills they need to create not just video but Business Cinema™.
In this week’s episode of the Engage Video Marketing Podcast, I’m going to share with you how empathy can be a powerful driving force in engaging your target audience and driving action for your video marketing.
In this week’s episode of the Engage Video Marketing Podcast, we’ll be diving into how humor and storytelling can have an impact in video marketing and in your business. My guest in this episode is Benton Crane, the CEO of Harmon Brothers, an ad agency behind the most viral ads in internet history which includes Squatty Potty, FiberFix, Poo-Pourri, and a lot more.
In this week’s episode of the Engage Video Marketing Podcast, I’m going to share with you about brain science and how powerful it is in video marketing. Knowing a little about how our brains work can have a huge impact on how you engage with clients.
In this episode of the Engage Video Marketing Podcast, I am pleased to welcome Trevor Rappleye to shed light on how powerful emotion and storytelling can be in your video marketing. Many people understand the power of video in communicating emotion and telling stories, but what I really want to unpack for you today is the role that storytelling and emotion plays within business communication and marketing. Trevor Rappleye is the CEO and Founder of CorporateFilming.net - a national video production firm based in the United States that drives profit for businesses through story and emotion.
In this episode of the Engage Video Marketing Podcast, I am pleased to welcome Charlie Lawrance to help us understand about Facebook Video Ad Funnels and how to make them work effectively for your business. Charlie Lawrance is a Facebook advertising strategist, writer and speaker. He is the founder of digital marketing agency http://geckosquared.co.uk/ (Gecko Squared) in the UK specialising in Facebook and Instagram advertising.
In episode 107 of the Engage Video Marketing Podcast your host Ben Amos (founder of Engage Video Marketing) is breaking down the critical factors that influence video ranking and optimization on Facebook. Back in May 2019 Facebook released some indepth information about what factors they take into consideration when ranking videos natively across their platform and with this provided some important insight for anyone using Facebook Video to market their products, or services or to engage an audience. Learn more on the shownotes page at engagevideomarketing.com/episode107
My guest today is the awesome Michael Stelzner - founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. Which as regular listeners of this show know - I attended earlier this year. He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and a massive proponent of the power of video in today’s social media landscape. I really wanted to bring Mike on the show today as I have so much respect for what he and his team and contributers at Social Media Examiner provide our industry. They seriously do have their finger on the pulse of what’s happening right now online, and when you’ve got industry leaders like Mr Stelzner willing to come on the show and share some insight for you guys then I’ll jump at the chance… and here we are. So, big show today... We’ll hear Mike’s insights into why he feels that social media marketing today should be all about video, video, video We’ll take a look at some of the findings of the recent 2019 Social Media Industry Report and what this means for video marketers across the board. Mike shares which video platform he feels is dominating and where our focus needs to be firmly placed when it comes to video, And finally - you will absolutely want to stick around to the end as Mike reveals some big changes that are coming to Social Media Examiner as they pull the plug on some things they’ve been investing in for years and double down on others … and as video marketers I know you’re going to love their new direction…
If you’re a creative business owner like me you probably struggle with, tune out and drift away when people start talking about completely rational things like systems, standard operating procedures, processes. It’s for exactly this reason that I wanted to bring Den Lennie from Filmmakers Business Academy on the show today… Quite simply, to grow our businesses sustainably we need to develop systems… and Den is a filmmaker turned business coach who has done just that. What is covered in this episode: Den's Story and what led him into the coaching he does now with video business owners Why creating systems and procedures in business is something that creatives tend to struggle with The difference that having Systems and Procedures in a business can make How to understand the value of your time as a creative business owner, and why outsourcing low value tasks just makes sense Den shares a number of his favourite tools for building systems and efficiencies in business such as SystemHUB, Draw.io and Loom for video screen recording.
In this episode I'm pleased to welcome Nick Nimmin to the show to explore more about YouTube Live and the opportunity right now for business. Still a widely underutilised platform (perhaps overshadowed by Facebook Live), YouTube Live can become a significant tool for fast video publishing, audience building and channel engagement over the long term but despite this really must be used strategically in a marketing strategy and not simply as another platform to push out content on. My guest to today Nick Nimmin helps content creators grow their brands and businesses using YouTube. On his personal channel, where he shares the tools, resources, and information video creators need to grow their presence online, Nick has grown his own YouTube subscriber base by over 420k subscribers, added 10’s of thousands of targeted readers to his email list, and turned his website TuberTools.com into a growing resource for the video making community. What is covered in this episode: Nick Nimmin's story and how he moved into the world of YouTube and YouTube Live What the opportunity is right now for businesses considering YouTube Live When to Use YouTube Live (and when not to!) How to approach the technical aspect of planning for YouTube Live Where YouTube Live fits into the wider live video ecosystem (and how to work out where it fits for your business) What's next for Live Video?
What can you do to encourage people to keep watching the videos you create for your business? In Episode 103 of the Engage Video Marketing Podcast, Dane Golden joins us again to share his expertise on what to say and share when creating content that keeps the audience watching and wanting more. Dane Golden is the CEO of Hey.com, a company that is dedicated to bringing their customers more value for their video marketing efforts. They offer services on YouTube channel management and optimization services. Dane is also the Vice President of Marketing and Growth for VeeRoll, a platform that helps businesses create targeted YouTube ads. What is covered in this episode: Dane’s backstory on the work he does in the world of video. The core services of Hey.com How businesses should approach YouTube in 2019 and beyond. Producing YouTube content for your target audience to help grow your business. The difference of communication on videos and blogs Understanding how to create effective value-based content. Tips on structuring tutorial content that provides value for the audience instead of just trying to sell your product. Interesting data unpacked byHey.com and TubeBuddy in their recent survey that can help you in creating effective videos. How to keep people watching your videos and build on your retention. The key thing to remember when creating value-based content. Moving people from watching your content to buying from your business.
Links mentioned in the show Episode 100 - Dane Golden https://hey.com/ (Hey.com Website) Video Marketing Value Podcast http://youtube.com/heycom1 (Hey.com YouTube Channel) https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) Ben Amos Email http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
Anthony Ambriz, a YouTube certified Growth & Content Strategist, owner of VidStrategy, and founder of Video Creator Secrets, chats with us today on growing your email list using YouTube. He shares with us smart strategies and tactics of using email lists and YouTube to successfully build a viable business and generate better sales, some of which I've never even heard of before! Anthony has worked with several reputable companies and individuals. His video marketing agency, VidStrategy, helps individuals and businesses build their brand by creating quality video content for platforms like YouTube, Facebook, LinkedIn, and Instagram. His Video Creator Secrets YouTube channel and community, on the other hand, is a space for anyone who wants to learn more about growing their subscribers, views, watch time, engagement and making money on YouTube. What is covered in this episode: Anthony’s story and what led him into the work he does in the world of YouTube today. The reason why video marketing and production should be go hand-in-hand. Biggest mistakes businesses make in their approach to YouTube and how to address and make it better. Using YouTube as a tool that can lead to sales in a business. Move subscribers off of YouTube to take action that will make a difference towards your business. Tips on deciding what asks, offers or opt-ins to put on your videos. The advantages of subscribers becoming part of your email list and becoming customers. Recommendations on lead magnets and opt-in offers to include on videos. Tips on including links on your YouTube videos. Tactics and tips on running organic videos on the YouTube ad platform. Successful case studies on businesses using YouTube and their email lists. Advice for businesses who want to start using YouTube.
Links mentioned in the show Video Creator Secrets YouTube Video Creator Secrets Facebook Group https://www.linkedin.com/in/anthonyambriz/ (Anthony Ambriz LinkedIn) http://www.instagram.com/anthonyambriz (Anthony Ambriz Instagram) http://www.twitter.com/anthonyambriz (Anthony Ambriz Twitter) https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) Ben Amos Email http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
Scott Simson, video marketer, YouTuber, founder of Rafitti Media and CEO of the Video Marketing World LLC, joins us today to talk about our month-long series on YouTube. We’ll be touching on various topics on how businesses today can use the YouTube platform and the opportunities that are available to business owners, and many more tips from the master himself. Rafitti Media is a full-service video marketing firm who are experts in social influencing, digital branding and organic audience growth. Video Marketing World LLC s a 2-day video marketing event in Dallas, Texas, whose mission is to provide business professionals and creators the latest and greatest information from world-class trainers from Youtube, Facebook, Instagram, Twitch and Linkedin. In this episode we cover: Scott’s story and what led him into the work he does in the world of video today. The biggest shift he has seen in YouTube on how the platform is being engaged with. The difference between YouTube as a hosting platform and what it really should be or is. Most common mistakes businesses make when planning for their YouTube content. Considering and creating content that attracts attention from the audience in the YouTube platform using key indicators. Key data we need to focus on and how it can drive the business moving forward. Creating engaging content and how it affects your audience retention. Tips for people who want to use YouTube for their traditional businesses. Video marketing tactics - sprint and marathon methods. How your business can create valuable and engaging content for your target audience. Reasons why businesses are hesitant to use video. More information on the Video Marketing World Conference happening in August 2019.
Links mentioned in the show https://www.linkedin.com/in/scottsimson/ (Scott Simson LinkedIn) https://videomarketing.world/ (Video Marketing World Conference) https://twitter.com/engage_ben (Ben Amos Twitter) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) Ben Amos Email https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
This episode is a very special one because it is our 100th episode since I started my podcasting journey. If you’re listening, thank you for being with me on this milestone. Today, I’ll be bringing you 4 different interviews with listeners from around the world who are also engaged in the world of video. Interview 1 Dane Golden of Hey.com is a YouTube Marketing and SEO Expert who helps businesses and people drive conversion by YouTube and Facebook Video using a content marketing approach. What is covered in this interview: The services of Hey.com and the types of businesses and people they work with. The area where most brands or businesses are not getting enough value with the videos they produce. Their approach with clients who don’t see the value of making the customers the heroes of their videos. Dane’s YouTube Channel and the content he produces. The reason he keeps listening to the podcast and one stand-out episode for him. How to succeed in the video marketing world.
Links https://hey.com/ (Hey.com Website) https://www.youtube.com/heycom1 (Hey.com YouTube Channel) https://hey.us/heycom-instagram (Hey.com Instagram) https://hey.com/video-marketing-value-podcast/ (Video Marketing Value Podcast from Hey.com) https://hey.us/linkedin-dane-golden (Dane Golden LinkedIn) https://hey.us/twitter-dane-golden (Dane Golden Twitter) https://veeroll.com/ (Veeroll Website) Interview 2 Simon Holt is the Founder and Creative Director of Visual Culture, a video production company based in Melbourne, Australia. He shares with us today his interesting experience with video in this interview. What is covered in this interview: Simon’s work background and the services they offer at Visual Culture. Growing his customers from different sources. His company’s process of using video to promote his own company. Their process of talking to clients about video strategy in the content they’re creating. The biggest shift he has seen in the world of video over the last 9 years. What introduced Simon to the Engage Video Marketing podcast, the value he gets from it, and his favourite episode in the podcast.
Links https://www.visualculture.com.au/ (Visual Culture Website) https://www.facebook.com/visculture (Visual Culture Facebook) https://twitter.com/visualculture10 (Visual Culture Twitte) Visual Culture LinkedIn https://www.instagram.com/visualculture10/ (Visual Culture Instagram) Visual Culture YouTube Interview 3 Yana Martens works with businesses and individuals on gaining camera confidence. She holds a psychology degree which helps her give insights for behaviour in front of the camera and what’s most effective for people to release their insecurities. What is covered in this interview: Yana’s background and what led her into the world of video and what she does today. How Yana helps her clients in gaining confidence in front of the camera. Negative impacts of doing video badly on LinkedIn. The story of how Yana started listening to the Engage Video Marketing podcast and why she loves the podcast.
Links https://yanamartens.com (Yana Martens Website) https://www.facebook.com/modelyanamartens (Yana Martens Facebook) https://www.linkedin.com/in/yana-martens (Yana Martens LinkedIn) Yana Martens YouTube https://www.instagram.com/modelyanamartens (Yana Martens Instagram) FREE Video Course https://yanamartens.com/video-confidence-course/ (Video Confidence Course) Interview 4 Thomas Hoflin is the owner of a video company in Sweeden called Any Motion. He was one of the founding members of my Online Strategy Blueprint Course. What is covered in this interview: Thomas’ background and his work in the video industry. What led him to the Engage Video Marketing podcast. The stand-out episodes that he has gotten so much value from. The reason that prompted him to join the Online Strategy Blueprint Course. Positive changes and developments he has seen in his business since taking the course.
Episode 99 is the first episode of our new YouTube series in the Engage Video Marketing Podcast. I’m so excited to have Tim Schmoyer, the founder of Video Creators, join us to talk about how to use YouTube in business today. Tim is an absolute legend in the world of YouTube strategy helping his clients organically earn over 15 billion views and 61 million subscribers. He has been featured by Fox, Forbes, BBC and even YouTube. VideoCreators.com is a premiere online community for YouTube Creators and entrepreneurs where you learn cutting edge YouTube growth strategies and how to build highly engaged subscribers and customers the fastest way possible. In this episode we cover: Tim’s story and what led him into the work he does in the world of YouTube. Opportunities for businesses who use YouTube as a tool.
Advice for businesses who are pushing back on being creators / YouTubers. Using YouTube as a business tool. The approach you should take in creating videos for YouTube. Specific tactics on creating engaging videos that people watch on YouTube. How to craft content and use storytelling to keep viewers’ attention. 7 elements you need to consider before creating videos. Balancing the use of storytelling in video.
Links mentioned in the show https://videocreators.com/ (Video Creators Website) https://videocreators.com/podcast/ (Video Creators Podcast) http://www.facebook.com/videocreators (Video Creators Facebook) Video Creators YouTube https://www.instagram.com/videocreators/ (Video Creators Instagram) http://twitter.com/timschmoyer (Tim Schmoyer Twitter) https://twitter.com/engage_ben (Ben Amos Twitter) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) Ben Amos Email https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
Episode 98 of the Engage Video Marketing Podcast is a really fun and interesting conversation with Amanda Horvath, a video producer and strategist based in the US. Amanda is currently transitioning from video production to just providing video strategy for clients to help them do video better. Amanda also started a YouTube channel you should definitely check out because she shares a wealth of knowledge there on everything about video. In this episode we cover: Amanda’s story of coming into the world of video and video marketing. Most common services requested by clients. Amanda’s process of guiding her clients through video strategies. She shares a success story of one of her clients who implemented a change in video strategy. Her plans for her content strategy business. The democratization of video creation. The future of online video and content. Noise in digital platforms. Her advice on the decision-making process for businesses regarding their budget, what they should be doing and how they should be thinking about it. 3 main goals for video creation.
Links mentioned in the show http://www.amandahorvath.com/ (Amanda Horvath Website) Amanda Horvath YouTube https://www.instagram.com/ahvisions/ (Amanda Horvath Instagram) https://genero.com/ (Genero) https://twitter.com/engage_ben (Ben Amos Twitter) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) Ben Amos Email https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
In this episode of the Engage Video Marketing Podcast, I’m going to share with you the audio of a recent workshop I did on “How to Engage Faster and Sell Better with Online Video.” I will give you an overview of how important video is in marketing today and jumpstart you on the items you need to take action on to be successful with your online video marketing. In this episode we cover: Ben’s story on how he started with video. Current statistics for video marketing. Things you need to think about to have a successful video marketing Online video in 2019. Strategy and tactics in using video. Interruptive marketing doesn’t work Approaching the 3 Stages of Marketing the right way. Defining your ideal customer Understanding the full funnel video strategy for your video and the 3 goals you need to work on.
Links mentioned in the show Presentation Slides https://twitter.com/engage_ben (Ben Amos Twitter) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) Ben Amos Email https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
Episode 96 of the Engage Video Marketing Podcast will be all about LinkedIn Video. My guest is David Kilkelly of BlinkBack - a video production company based in the UK. David is the brains behind the LinkedIn Video Creators Course where he aims to help business owners grow their network and generate inquiries with LinkedIn Video. David will walk us through the massive opportunities that LinkedIn videos provide business owners today. He will give us tips for video engagement, creation and publishing for LinkedIn to get maximum exposure and results. In this episode we cover: David’s backstory and what led him to where he is now in the world of video. The type of content Blink Back creates for its clients. The role of video in the growth of businesses today. Distribution of video in social media platforms. Changes on the LinkedIn Platform we need to know about. The difference between how people engage on LinkedIn and Facebook. Individuals or businesses who should be publishing on LinkedIn. The opportunity of video in the LinkedIn Platform. Ideal recommended specifications for uploading native videos on LinkedIn. The mindset people should have when publishing video on LinkedIn. The value of production quality on LinkedIn video. Videos being produced versus being real. Top 3 tips for publishing effective and impactive videos. Measuring the success of your videos. Video engagement metrics available on LinkedIn. The future of LinkedIn as a platform.
Links mentioned in the show https://www.blinkback.co.uk (BlinkBack Website) David Kilkelly LinkedIn http://blinkback.co.uk/linkedin (LinkedIn Video Course) https://twitter.com/engage_ben (Ben Amos Twitter) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) Ben Amos Email https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)
In this episode, I’m bringing you 2 different interviews with recent founding member students of the Online Video Strategy Blueprint Course, my flagship online training program to help video producers become confident online video strategists to help get better results for your clients. As of the first week of June 2019, the course is open for enrolment once again. So right now until June 7th 2019, you can enrol in the course and start this journey to become a video strategist yourself. As a special listener offer, if you use ENGAGE100 you will get $100 off the full enrolment price for the course. Link: Online Video Strategy Blueprint Course Susan Jimenez is an online video strategist who is also passionate about personal branding and storytelling. In this episode, Susan shares her story of how the Online Video Strategy Blueprint has helped her position the work that she has done and how it has provided her with the tools, processes and strategies that enabled her to take her work and business to a whole new level. What is covered in this episode: The story of how Susan came into the world of video and the work that she’s doing with video today. The core of what she does with video. The difference between personal branding businesses versus a small to medium business. How her strategy discussions with clients looked like prior to joining the Online Video Strategy Blueprint Course. The interesting topics in the course that made her decide to enrol. How she applied the tactics, ideas and concepts shared in the course to the work she’s doing and how it has changed her approach with her clients. Her future plans for the business.
Links http://susanjimenez.me/ (Susan Jimenez Website)Susan Jimenez Instagramhttps://www.linkedin.com/in/susanjimenezmedia/ (Susan Jimenez LinkedIn)Susan Jimenez Vimeo Cameron O’Hearn of Sacred Stories serves a very specific niche within the world of video production. He works with Catholic organizations to tell their stories of ministry. The foundation of the work he was doing is heavily based around storytelling which is a very powerful form of communication. But he soon realized that story doesn’t fill out the full video funnel that enables people to move from engagement with emotion to parting with their cash in the form of donations. He shares his interesting story of realization and reinvention in Episode 95 of the Engage Video Marketing Podcast. What is covered in this episode: What got him into the world of video and where he is now in the world of video marketing. How he positioned the value of story in the niche market he was serving. Seeing the shift from simple storytelling to the need for strategy. The reason he joined the Online Video Strategy Blueprint Course. Cameron’s experience with a client in using the materials from the course. His future plans for his business. The Strategy First Production Model
Links http://www.sacred-stories.com/ (Sacred Stories Website)Sacred Stories Facebookhttps://www.youtube.com/channel/UCKYHxROVrWjjIDGhSUe0Xgw (Sacred Stories YouTube)Sacred Stories VimeoCameron O’Hearn LinkedIn
Episode 94 of the Engage Video Marketing Podcast is a solo episode where I talk about something I’m super passionate about. The world of video production for businesses is constantly changing and it’s no longer enough to be just making good videos. Solid strategies behind your videos are essential in video marketing today. In this episode, I will break down how to grow your video business this year as you transition into becoming more of a video strategist than a video producer. In this episode I cover: 3 truths about video production for business this year. Video producer vs. video strategist. The video marketing sweet spot for understanding video strategy in your business 3 Recommendations for video strategy business models to use in your business plans. Online Video Strategy Blueprint Course.
Links mentioned in the show http://onlinevideostrategyblueprint.com (Online Video Strategy Blueprint Course)
Effective video marketing is about creating video for the right person and using it in the right way online to move people to take the right action and therefore get a return on your investment. In Episode 93 of the Engage Video Marketing Podcast, Founder and CEO of Wirebuzz, Todd Hartley, joins us to talk about the 2 most critical things needed in developing an effective video strategy - attention and relevance. Todd embraced the power of video early on and had spent the last decade mastering video marketing. He is now s well-known speaker in the field and the host of Video Marketing Mastery Podcast, a show that helps businesses find success in video. In this episode we cover: The interesting story of what led Todd into the world of video today. The biggest shift in the way people are using video online. Role of attention in using video and making decisions about how to use video in business. The importance of relevance in making video. Using analytics to create relevant messages for different customers and placing it in your funnel. Breakdown of how to use the funnel. Five-step messaging Framework of Wirebuzz. Creating brand videos specifically for the front page of your website. Todd’s opinion on how long videos should be. Thoughts on video producers becoming video strategists as well Things to look out for when hiring the services of a video production company or agency.
Links mentioned in the show http://wirebuzz.com (Wirebuzz Website) https://toddhartley.com/ (Todd Hartley Website) https://www.linkedin.com/in/videotodd/ (Todd Hartley LinkedIn) Todd Hartley Facebook https://www.instagram.com/thetoddhartley/ (Todd Hartley Instagram) Wirebuzz Community Video Marketing Mastery Podcast Online Video Strategy Blueprint
In Episode 92 of the Engage Video Marketing Podcast, Jeremy Vest, Director of Marketing at VidIQ, joins us for an interesting chat on using your YouTube channel to grow your audience and business. We discuss the key factors for growth and engagement on YouTube and how the VidIQ platform helps support creators in understanding and managing these factors. I am a proud user of VidIQ for all the strategies that we manage on behalf of our clients’ YouTube channels and I tell you, it’s a very powerful and easy to use platform. Jeremy is a video marketing strategist and has worked with many Fortune 100 companies and famous YouTubers. He is also the coach of several video marketers that you see and hear from all around the world. In this episode we cover: Jeremy’s story and what led him to where he is now with VidIQ. Biggest fundamental shift Jeremy has seen in the world of online video and YouTube. Essential things you can do to cut through and stand out on YouTube. The importance of the idea of community and tapping into potential communities that are still not being served on YouTube. Growing your business through a YouTube channel. Challenge for businesses going into video. The correlation of YouTube video views and sales in your business. The definition of last click attribution and why it’s important. Importance of data and analytics in growing a successful channel on YouTube from the VidIQ perspective. How VidIQ supplements the data available from YouTube analytics and makes the experience easier and better for the user. Jeremy tells us more about VidIQ Score and how it works. Using VidIQ to improve what you already have. Tips to get velocity views in your videos. Types of videos to release for your channel. Using only live video for YouTube. Where YouTube is going next.
Links mentioned in the show http://engagevideomarketing.com/vidiq (VidIQ Website) https://twitter.com/vidiq (VidIQ Twitter) https://www.linkedin.com/company/vidiq/ (VidIQ YouTube) https://www.linkedin.com/company/vidiq/ (VidIQ LinkedIn) https://twitter.com/vidpowbam (Jeremy Vest Twitter) https://www.linkedin.com/in/jeremyvest (Jeremy Vest LinkedIn)
In Episode 91 of the Engage Video Marketing Podcast, Gideon Shalwick, the founder of Splasheo joins me as we explore one of the best ways to capture and hold the attention of your audience in your video content amidst the noise in the different social media platforms. More and more people are viewing video content without the sound enabled and this is where Splasheo comes in to help get attention to your videos. Splasheo is a video production service that creates captions for your videos to help build engaged audiences. In this episode we cover: Gideon’s story of what led him to the world of video marketing. A backgrounder on Splasheo. Common incorrect ways people are doing when they upload video and how to correct these. Engaging with different kinds of people on social media platforms. Problems with using native subtitle options on your videos posted on social media platforms. The benefits of using a good opening hook and headlines on video. 2 important things you want to achieve from your social media videos. How captions can help in transferring your message to your audience. The benefits of Splasheo’s style in putting burnt-in captions in the video. Tips for planning out captions for video. The barriers of doing video and how to overcome them. Gideon brings us through the process of using Splasheo. Final tips from Gideon on making videos.
Links mentioned in the show http://engagevideomarketing.com/episode10 (Episode 10 - Understanding Story to Build a Tribe with Gideon Shalwick) http://engagevideomarketing.com/splasheo (Splasheo Website) Ben’s Email: podcast@engagevideomarketing.com
In Episode 90 of the Engage Video Marketing Podcast, Visibility Coach Jenny de Lacy chats with us and shares her expertise on how leaders can get over their fears of going on camera and confidently deliver their business messages through video to effectively communicate their ideas, strengthen relationships and become visible leaders to clients and staff. Jenny has worked for over 25 years as a Learning and Development Consultant and Change Communications Expert. She coaches leaders on how to become visible leaders for their organizations and use communication more effectively, effortlessly and simply to grow their businesses. In this episode we cover: Story of how Jenny started working as a Visibility Coach. Common reasons why people are scared to use video to get their message out. Jenny shares the process of how she helps people identify and deliver their message. A client’s example of experiencing a shift in confidence after changing their approach to the delivery of their message. How to approach the fear of being on camera. Why you need to rehearse your message. Identifying your message priorities. Where are leaders are failing in their communications and the way they’re trying to impact the people around them. Jenny’s recommendations for leaders who want to improve communication with their organisation. Recommendations and examples on how to deliver messages for video. Key tips for corporate leaders on delivering messages confidently on camera. The importance of visible leadership in business.
Links mentioned in the show https://thevisibilitycoach.com.au/ (Jenny de Lacy: The Visibility Coach) Jenny de Lacy: The Visibility Coach Facebook https://twitter.com/jdl_videoworks (Jenny de Lacy: The Visibility Coach Twitter) Jenny de Lacy LinkedIn Ben’s Email: podcast@engagevideomarketing.com
How are you using YouTube to grow your business and reach your audience or clients? Episode 89 of the Engage Video Marketing Podcast is a solo episode where I share with you my 4-part method on how to supercharge your YouTube channel and give it an explosive start. Let me help you out and guide you through this process step-by-step today. In this episode we cover: What is the 4-step BOOM Method? Tips on the best ways to make your brand channel stand out. Making an awesome YouTube channel using algorithm and audience optimization Enhancing your user experience to engage your audience and get maximum conversion. Biggest mistake business owners make when using YouTube. Supercharging your channel using YouTube features to grow your audience.
Links mentioned in the show Episode 71 - The Recipe for Your (Video) SEO Success with Kate Toon Episode 83 - Fueling Your YouTube Channel with Tom Martin https://twitter.com/engage_ben (Twitter) https://www.instagram.com/engage_ben/ (Instagram) Email Convert Kit
In Episode 88 of the Engage Video Marketing Podcast, we chat with Simon Banks - author, video producer, owner & founder of Tallboy Communications - to talk about how to get video right. Video can be so overwhelming for many businesses today and many find it easier to not take action or take the wrong action. This then leads to failure in their video’s return on investment. Simon has over 30 years of experience with the media industry. He has run Tallboy Communications in London, UK for 15 years. They have successfully built their company to become an award-winning corporate video communication agency, delivering thousands of high-quality video for many companies. In this episode we cover: What led Simon to the world of video and video strategy. The biggest confusion or struggle that businesses go through today regarding starting to use and spending on video. How he approaches conversations with clients to help them overcome thoughts about return on investment for videos. How the shift of providing creative output to providing more for clients has changed the way they do business. Simon shares case studies on how they helped clients shift the way they understand and think about their video content. The metrics they use to see the success of their videos. How does he overcome disconnect in content with clients? What led him to write his book and how is it helping clients today. How do you get video right? Simon’s thoughts on what is coming for video and how he sees videos in the digital space adapting. Humanizing businesses and how video can help with it.
Links mentioned in the show https://www.getvideoright.com/ (Book: How to Get Video Right: The Essential Guide to Video Strategy in the Rapidly Changing Digital Age) http://www.tallboy.co.uk (Tallboy Communcations Website) Simon Banks LinkedIn Convert Kit
In Episode 87 of the Engage Video Marketing Podcast, we interview Chris Strub, a travelling mobile storyteller with a passion for working with non-profit organizations. He is known as the Giving Day Guy who drives measurable increases in online donations for non-profits by hosting and producing live video content. I met Chris in Social Media Marketing World in San Diego and when I heard about his story I just knew I had to bring him to chat. He shares with us how he helps raise millions of dollars for hundreds of charities through live streaming video. We also unpack what makes these events so impactful in moving people to take action and what you can do in your own business or non-profit to grow your own reach and impact. We will also learn more about his equipment and the tools he uses for his live streaming started and the gear you’ll need to get you started. In this episode we cover: What led him to what he’s doing today in the world of live video in the non-profit space. Where are non-profit organizations struggling in getting their message heard? The opportunities on digital marketing that non-profits don’t utilize Giving Days - what are they, how do they work. How Facebook live helps increase awareness for non-profits. Chris’ advice in capitalizing the reach your business / non-profit can potentially have through digital marketing and raise awareness about what you are doing. Tapping into the tools that you have to celebrate the giver and make them feel like they’re winning. Using video not only raise awareness of the need to give but to move people to actually give. The idea of positioning donors as heroes and how it can help. Chris’ advice to non-profits who are struggling to position donors as heroes instead of themselves. His set up, the equipment he uses and what you can use to get started. His experience with LinkedIn Live and where is it going.
Links mentioned in the show https://www.teamstrub.com/ (Chris Strub Website) http://www.instagram.com/chrisstrub (Chris Strub Instagram) http://www.twitter.com/chrisstrub (Chris Strub Twitter) Chris Strub’s Book: 50 States, 100 Days Chris’ Equipment List https://www.switcherstudio.com/ (Switcher Studio)
In this solo episode, I will be sharing an audio recording from my first ever YouTube live video. I will share my top 3 takeaways about what’s working right now in the world of online video strategy from the Social media Marketing World 2019 Conference which I recently attended in San Diego. In this episode we cover: First takeaway: Focus your strategy on where the attention is. What platforms should you use? How can it help your business? Second takeaway: Using LinkedIn Live. Why and when do you need to consider using it for your business? Third takeaway: Using YouTube Live. What are the benefits?
Links mentioned in the show https://twitter.com/engage_ben (Twitter) https://www.instagram.com/engage_ben/ (Instagram) Email Foundations Video Course
In the previous episode, we talked about the 5 buckets of metrics that you need to pay attention to in your video strategy. In this episode, we take things one step further as we deepen our knowledge in understanding the metrics that matter for each video in your strategy. In this episode we cover: 4 goals in a full funnel video strategy: Brand positioning, Social engagement, Conversions, Delight. Understanding the 4 goals, the metrics we can use to measure our goals and the metric buckets these belong to. How to look at your data to determine the effectiveness of each video and apply this to videos to drive a desired specific action.
Links mentioned in the show Episode 84: The 5 Video Metrics Buckets http://engagevideomarketing.com/episode58 (Episode 58: A Full Funnel Video Strategy) Foundations Course
Albert Einstein is quoted as saying, “not everything that can be counted counts and not everything that counts can be counted.” And this is so true when it comes to implementing an effective online video strategy. In this solo episode, we will talk about the five types of metrics that you need to pay attention to in your video strategy. With all the data available to us through online marketing, I will show you which metrics matter the most for each strategic video and how these metrics align to the desired goal for each video to better measure results. In this episode we cover: 5 Buckets of Metrics: Reach, Engagement, Conversion, Retention and Audience. Definition of each metric. Discussion of main metric or metrics to measure for each bucket. Next episode: unpacking how to understand which metrics bucket to pay attention to at different stages of your video funnel.
Links mentioned in the show https://twitter.com/engage_ben (Twitter) https://www.instagram.com/engage_ben/ (Instagram) Email Convert Kit
Channel Growth Expert and YouTube Strategist Tom Martin of ChannelFuel.co joins us in this episode to talk about fueling and supercharging your YouTube channel in 2019. With over 1.9 billion subscribers and over a billion hours per day of video watched online, how will you tap into the power and reach of YouTube to effectively grow your business? In this episode, we will talk about ways to grow your business and channel. We also unpack what to and what not to do when growing your own YouTube channel. Tom shares his story on how he came to be the brains behind the growth of YouTube channels for popular TV shows such as Dr Who, Top Gear, The Office and more. In this episode we cover: Tom’s journey and what led him to work in the world of YouTube. The changes and shifts in the YouTube platform over the years. How does watch time affect the growth of a YouTube channel? Tactical advice on growing and supercharging your YouTube channel. Specific ways to encourage people to watch more of your content. Suggestion for end cards for a series of videos. The importance of engagement, views and watch time on the first days of releasing videos and what does this do for the video. Main things that people do or don’t do for their channels. Tools for starting keyword research. How to create strong video relationships on YouTube. Tips for creating title metadata. The importance of captions, transcriptions and subtitles. Google search results tapping into YouTube transcripts. Advantages and disadvantages of being a part or not being a part of the YouTube Partner Program.
Links mentioned in the show http://channelfuel.co/ (Channel Fuel) YouTube Optimization e-Book Foundations Course
Zach Jordann an award-winning producer and storyteller joins us in this episode to talk about his passion project - My Alzheimer’s Story. The mission of this project is to raise awareness and provide support to those affected by Alzheimer’s through video and story. They aim to collect 10,000 stories to create the world’s largest collection of video stories on Alzheimer's. Zach, who is an Executive Producer at Joe Digital and the Co-Founder of the My Alzheimer’s Story Project, has an impressive background on creating and developing video content experiences and has worked with prominent brands and platforms such as Coca-Cola, Nike, Hasbro, Microsoft, Vevo, and WebMD to name a few. In this episode we cover: Zach’s story about his journey into the world of video and his current involvement with the My Alzheimer’s Story Project. The story of how they started their documentary, the experiences they had and how they released the video. The successes and challenges of video in achieving the goal of raising awareness for something like Alzheimer’s. Their strategies in the distribution of and the engagement on videos. Their project’s contribution and value to the scientific community. Their goal of providing a large data set of video stories for research and scientific purposes. Taking passion projects and creating viable opportunities for funding and support. The story and goals of the My Alzheimer’s Roadtrip Initiative. Their production logistics for the My Alzheimer’s Roadrtrip. Zach’s tips for individuals looking to use their skills in video and storytelling to raise awareness about an issue. Their future plans for the project
Links mentioned in the show https://myalzheimers.net/ (My Alzheimers Website) http://instagram.com/myalzheimers (My Alzheimers Instagram) http://twitter.com/myalzheimers (My Alzheimers Twitter) http://facebook.com/myalzheimers (My Alzheimers Facebook) https://www.carpekilimanjaro.com/ (CARPE KILIMANJARO: An Alzheimer's Project Website) CARPE KILIMANJARO: An Alzheimer's Project on Amazon Zach Jordan LinkedIn Foundations Course
Daniel Glickman - CMO of the video creation platform called Wave.video joins us as we talk about creating branded video content that stands out amidst all the noise in social media. Video on social media has now become a staple for businesses who want to engage their audience in these channels and grow their business And to create the impact they want, they need to create engaging videos that integrate natively into posts, ads, stories across different platforms on a regular basis. Wave.video is a business that helps businesses create branded social video easier, better, faster and cheaper. In this episode, Daniel walks us through how we can better create effective videos that stand out without being overwhelmed and spending too much money, time and effort through their platform. In this episode we cover: Daniel’s backstory and how he started working with Wave. What is Wave.video and what does it enable people to do? The problem that wave.video is solving for many content creators and business owners. How Wave.video helps in creating video content the simpler and easier way. Inverse rule of production spend versus quantity of video. Why is it important for businesses to export videos into different native formats for social and how easy is it to do on Wave. How can businesses use video to cut through the noise of social media. The exciting changes on Wave Video.
Links mentioned in the show http://wave.video (Wave.video Website) https://twitter.com/wave_video (Wave.video Twitter) https://www.facebook.com/wave.video (Wave.video Facebook) https://www.youtube.com/wavevideo (Wave.video YouTube) https://www.instagram.com/wave.video/ (Wave.video Instagram) http://engagevideomarketing.com/wave (Wave.video Referral Link)
In this solo episode, Ben gives us a sneak peek of his recently launched course, The Online Video Strategy Blueprint, by sharing with us the audio of one of the video lessons in the course about approaching video content production from a strategy-based mindset. The Online Video Strategy Blueprint Course is intended for video producers and content creators who want to get better video results for themselves or their clients by being more strategic. Course enrolment is still open until February 14, 2019. To learn more about the course, please visit onlinevideostrategyblueprint.com and get a $100 discount if you sign up this week by using the coupon code: engage100 In this episode we cover: The traditional process of video production. 2 critical processes that should take place in an effective online video strategy - strategy design & strategy management. The 3 step process of a strategic approach to video - planning, producing, and implementing What is the video marketing sweet spot? Inverse rule to strategic budget productions - learning where to allocate and spend your budget.
This week, Ben is opening the doors for enrolment to his first online course entitled The Online Video Strategy Blueprint. And in this episode, he tells us more about the backstory on how he arrived at this point in his career. He shares his journey with us from changing the way he created content strategically to get results for his clients 6 years ago, launching the Engage Video Marketing brand 3 years ago, writing an ebook, creating a webinar series and a coaching program called The Online Video Strategy Blueprint Bootcamp to, now, launching his Online Video Strategy Blueprint Course. He also shares two audio clips from his free training released last week entitled The Rise of The Video Strategist which is about how to strategically produce video and the 7 elements critical to the success of an online video strategy and how they all work together. The Online Video Strategy Blueprint Course will be on sale today, February 5, 2019 for 10 days only. For more information or questions you may visit the website www.onlinevideostrategyblueprint.com or email Ben at ben@engagevideomarketing.com
Doug Darling, Executive Director and Founder of Tripwire Media Group - a video and animation company, joins us in this episode as we talk about the importance of educating and helping clients grow their business by creating effective and impactive videos with the end in mind, not just shooting great video. Doug is a Video Producer & Strategist from Winnipeg Canada. And in 2019, he’s making a deliberate and important shift to ensure the work they do is getting results. He gives his clients a better understanding of how video works through the science of storytelling and strategy behind the video - an important paradigm shift for video creatives. Doug was one of the members of my online video strategy blueprint program. In this episode Doug’s story and what led him to where he is today. A background on his business services, the type of clients he serves, and what clients are coming to him for. The key shifts and changes he has seen in the work they are doing. The role of science and biology behind video storytelling in a marketing strategy. The changes in the way they talk to their clients and how their clients think about the use of and the reason behind video. Asking important questions to know the goal of the video and why reaching audience in an emotional way is critical in video storytelling. Educating clients and leading them with strategy to reach the client’s goal. Their business process for giving strategy advice and the delivery of video strategy as one of their services. Distinction between the role of a good cinematographer / video producer versus the role of a video strategist. What to expect for The future of Triplewire.
Links mentioned in the show http://engagevideomarketing.com/episode9 (EVM Episode 9 - Patrick Moreau) Online Video Strategy Blueprint Course https://www.tripwiremedia.com/ (Tripwire Website) https://www.facebook.com/tripwiremedia/ (Tripwire Media Facebook) Tripwire Media Instagram
Dennis Abad, a video producer now video strategist based out of Manila, Philippines, joins us today as we talk about the importance of having strategic planning, implementation and distribution behind creating beautiful videos for businesses, and how he sees it in the Philippine setting today. Dennis is one of the members of my 2018 Online Video Strategy Bootcamp. In this episode What led Dennis to the world of video production and strategy. His goal in spreading video strategy in the Philippines and what has encouraged the current changes in the industry. The importance of strategy behind video content and standing out amidst the noise. The status of online video strategy in the Philippines. Dennis shares case studies about making videos more strategically and breaks down the right way to make ad campaigns viral and reach the results you want. What prompted him to join the online video strategy blueprint bootcamp and the value he has seen so far from the content.
Links mentioned in the show Online Video Strategy Blueprint Course http://www.shootpracticalvideos.com (SHOOT! Practical Videography School Website) SHOOT! Practical Videography School Facebook https://dennisabad.com/ (Dennis Abad Website) https://www.facebook.com/shodensan (Dennis Abad Facebook)
Jeff Hayes, a 30-year creative production and advertising pro and Founder of Capstone Production Group and Dealer Creative in the USA, joins us in this episode as we explore traditional and online video marketing, the changes advertising has gone through over the years, the impact it has on the automotive industry and many more. Jeff has seen the creation of over 22,000 commercials and videos for over 900 car dealerships and local businesses in the United States. In this episode Jeff’s background and what led him to video production for the automotive industry. A sneak peek on his business, team, their work and the growth of his company. The changes the automotive industry has undergone in terms of advertising and marketing. Does broadcast advertising still work? How does it go hand in hand with digital advertising? How do you make it work better to reach your target market? The pros and cons of advertising on broadcast and online media channels and how it can communicate and affect your business character and message. Tips on how Jeff talks to clients about advertising strategies, unrealistic expectations, budget and branding. Why Jeff joined Ben’s Online Video Strategy Blueprint Course.
Links mentioned in the show https://www.linkedin.com/in/jeffhayestv (Jeff Hayes LinkedIn) http://www.capstoneproductiongroup.com/ (Capstone Productions Group Website) http://www.dealercreative.com/ (Dealer Creative Website) Online Blueprint Strategy Course
In this episode, the final episode of 2018 I'm bringing back one of the most popular interviews since the start of the Engage Video Marketing Podcast. Chris Marr is the founder of the Content Marketing Academy in the UK and is a leading voice in the world of Content Marketing and Video Marketing. In this replay episode (first published in Episode 52), we chat all about what's working now and what's next in the world of content marketing for business and dive deep into the role that video should be playing in a content marketing strategy.
Episode 74 of Engage Video Marketing is a solo episode with me, Ben Amos, and I share with you the audio of my Facebook live mini masterclass on the differences between having client testimonial videos and what we prefer businesses to steer towards which is a client story video. In this episode, I discuss the following: A background on the Full Funnel Video Strategy Framework and how telling stories come into the framework. The advantages of making a client story over a client testimonial video. The stark difference of client testimonials vs a client story is shown through an example. Why does story work so well at reaching more effectively with a brand message? The 7-step framework for creating and crafting client stories. I break down my examples and how it follows the 7-step framework.
Links mentioned in the show http://engagevideomarketing.com/community (Engage Video Marketing Community) http://onlinevideostrategyblueprint.com (Online Video Strategy Blueprint Course) https://buildingastorybrand.com/ (Building a StoryBrand by Donald Miller)
Briohny DeVere, co-owner of Accelerate Auto Electrics and Air Conditioning, shares valuable information with us in this episode as she tells us the story of how they managed to grow their 20-year small business using video marketing. Be inspired as you listen to their journey in creating content that matters and converts. In this episode The story of how and why Accelerate Auto Electrics and Air Conditioning started with video marketing. Briohny shares the fears they faced in marketing, especially in video. Their process and strategies for planning and creating their videos. The kinds of videos they create and the effectiveness of these in increasing their client base. How their videos perform and affect their return of sales. Key learnings and takeaways from video marketing. Ben’s tips on improving content, videos and YouTube channel performance.
Links mentioned in the show Accelerate Auto Electrics & Air Conditioning YouTube Channel http://www.amae.net.au/ (Accelerate Auto Electrics & Air Conditioning Website) Accelerate Auto Electrics & Air Conditioning Facebook Foundations Course
In this episode, I share and break down the 3 levels of goal setting for your video marketing for you which are: Content Level, Platform Level and Business Development Level. We discuss the definitions of each, what we need to do for each level and how they all relate to each other. Gaining clarity on these 3 levels of goals across all your video marketing strategy will give you a step ahead from the businesses without strategies.
Kate Toon, expert copywriter and search optimization engine legend, joins us in this episode as we explore the world of SEO. Kate is a writing entrepreneur, popular coach, speaker and podcaster. She established a digital education business called The Recipe for SEO Success and the Clever Copywriting School which have helped more than 8,000 small businesses worldwide. In this episode Kate’s journey of how she came into the world of copywriting and SEO. What is SEO? The secret to good SEO and the thought process behind it. Improving your website SEO ranking in Google. Where does video fit in the world of SEO? Things to consider before making a video. Tips to increase your YouTube video rankings. Importance of video transcripts in SEO. Making your videos rank above google ads on the first page of search engine results. The value of embedding videos in other social media platforms to Google search results. The future of SEO Ideas on how to communicate with your audience on your website.
Links mentioned in the show https://www.katetoon.com/ (Kate Toon Website) I love SEO with Kate Toon Free Course: SEO Nibbles http://engagevideomarketing.com/rev ($10 off on Rev) Foundations Course
In this episode, I help you understand what video optimisation is and how it can help you reach your audience effectively. I give you a rundown of what to consider and my top tips to help you improve how to deal with the optimisations you need. In this episode What is video optimisation and why do you need to pay attention to it? The 2 layers of filter systems and how to overcome them. Understanding the 2 categories of video optimisation - Audience and Algorithm Optimisation. 3 important things to consider and 3 top tips each for improving both your audience and algorithm optimisation. Why do you need strategy design and management?
Links mentioned in the show http://www.engagevideomarketing.com/rev (Rev) Free Video Foundations Course
Dan Pinne from Organik Digital, a Facebook marketing and bots agency, joins us in this episode as we talk about building, engaging and communicating with our audience through the integration of video content strategies and Facebook messenger bots. We explore the possibilities of implementing these strategies to improve your business. Dan also shares an interesting case study about how you can seamlessly introduce bots into your marketing funnel to grow your business. In this episode What led Dan into digital marketing and the world of Facebook bots. The importance of engaging conversations in good digital marketing strategies. What are messenger bots and what roles do they play in a business. Do bots really take away human interaction in your business? 2 aspects to bots and how we can use them to engage users and segment leads in our business. Steps on how to easily set up a Facebook messenger bot for your business. A case study on integrating chatbots into video marketing strategies - how it works, how to implement call to actions and drive people to video lead magnets. Tips for traditional businesses in using messenger bots to drive traffic and engagement to marketing videos in organic strategies. Using messenger bots in sales or e-commerce and integrating video in this part of the funnel.
Links mentioned in the show http://organikdigital.com.au/engage (Organik Digital) Foundations Video Course https://manychat.com/ (ManyChat) https://zapier.com/ (Zapier)
Philip VanDusen, Principal and CCO of Verhaal Brand Design, has over 20 years of experience in strategic branding, graphic design, and product development. He is back with us on this episode to talk about YouTube growth triggers and strategy. He shares his success journey on YouTube for both his business and personal brand. His YouTube channel has grown hugely from zero to 140,000 subscribers and 1 million views on his most popular video. In this episode Who is Philip and what led him to where he is today. The business services he offers. His journey as an “accidental” YouTuber and his strategy in content planning. How his channel engagement looked like in the early days and how long it took before his channel took off. The difference of advertising and content marketing. The story of how his YouTube channel’s performance catapulted. The strategies he’s doing and how this has impacted his business growth. Struggles he has gone through in maintaining his YouTube channel. Advice for people who want to grow their business using YouTube.
Links mentioned in the show Foundations Video Course https://www.tubebuddy.com/philipvandusen (TubeBuddy) FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.youtube.com/c/PhilipVanDusen (Philip VanDusen YouTube) http://philipvandusen.com (Philip VanDusen Website) http://www.philipvandusen.com/muse (Brand Muse Newsletter) http://philipvandusen.com/oneonone (Philip VanDusen Coaching) https://twitter.com/philipvandusen (Philip VanDusen Twitter) https://www.pinterest.com/philipvandusen/ (Philip VanDusen Pinterest) Philip VanDusen Facebook Brand Muse Interview with Ben Amos ConvertKit
Ian Anderson Grey, a live video consultant and founder of Seriously Social and The Confident Live Marketing Academy, joins us in this episode as we discuss the benefits of live video for our business. He shows us how to be more confident, get over our fears, and take a strategic approach in using live video. In this episode The story of how Ian got into the space of live video. Why should business owners should consider live video? Common fears that hold people back from making live videos and how to overcome these. Ian’s advice for people who are self-critical about themselves and have easily given up on the idea of going live. Helpful tips to become confident about delivering your messages on live video. What do we need to prepare in the technical side of things when going live? Tips for engaging people in the right way. The future role of live video in the digital space.
Links mentioned in the show Ian Anderson Grey LinkedIn https://iag.me/ (Ian Anderson Grey Website) Confident Live Marketing Jumpstart - Facebook Group http://confidentlivemarketingacademy.com (Confident Live Marketing Academy Community) http://speedtest.net (Speedtest.net) http://en.rode.com/ (Rode Microphone) https://belive.tv/ (Be Live) https://www.ecamm.com/mac/ecammlive/ (Ecamm Live) Wirecast https://obsproject.com/ (OBS (Open Broadcaster Software)) https://www.vmix.com/ (vMix) https://manychat.com/ (ManyChat) Engage Video Marketing Foundations Course Convert Kit
I share with you my presentation “From Storytelling to Selling - Building a Full Funnel Video Strategy” at the Click, Engage, Convert Conference on this episode. I discuss the power of understanding video from a funnel perspective, understanding where you can map the video content that you’re creating for your brand or business and aligning this to the customer at the right time to buy from you. In this episode What is the Click, Engage, Convert Conference? The critical aspects of video content. What is the democratization of video production and what results has it brought about? The importance of creating a strategy for content. The basis of a good customer funnel. How to apply “see, think and do” to your business goals perspective. The need for knowing who you’re selling to. Discussion of a full customer funnel and the 3 main goals for a video marketing strategy. How can you tell good stories through the 4 P’s? A sneak peek into Episode 67
Links mentioned in the show http://engagevideomarketing.com/community (Engage Video Marketing Community)
In this episode, I share with you 6 cloud-based tools that are critical to my video marketing business. One of the key benefits of these tools is that it can be accessed anywhere. Listen on to learn more information about the tools, their use and how these can help improve your business. https://vidiq.com/apps/vision/ (vidIQ Vision) vidIQ Vision is a Google Chrome extension that provides insights into YouTube data that is not visible in the normal YouTube Interface. It provides suggestions and tools to help you better optimize your videos on YouTube. http://keywordseverywhere.com (Keywords Everywhere) Keywords Everywhere, a Google Chrome extension, is a free SEO keyword research tool that shows you useful Google keyword search volume and cost-per-click data across multiple websites. http://engagevideomarketing.com/Rev (Rev) Rev is a human transcription and captioning service that costs USD $1 per minute that offers reliable services with fast turnaround times. http://engagevideomarketing.com/frame (Frame.io) Frame.io helps businesses seamlessly share created video content with clients for their review, comments, suggested changes and deliver the video to clients in a fast and secure way. http://engagevideomarketing.com/artlist (Artlist) Artlist provides high quality music licensing from the best musicians around the globe. They offer direct and unlimited access to their entire catalog of inspiring music for a single annual subscription fee. Convert Kit Convert Kit is a simple, easy to use and powerful tool that helps you grow one of the most valuable parts of your business - your email list.
String Nguyen, our guest on this episode, is a new kid on the video platform block who launched herself on the LinkedIn platform just last September 2017. She is a LinkedIn video success story who was recently recognized as a top voice on LinkedIn and nominated for 30 under 30 Forbes Asia. We talk about approaching the native LinkedIn video platform successfully and explore ideas on how to establish a solid personal brand, be yourself, and stand out while remaining human. In this episode How String Story started and what led her to the world of digital marketing, particularly LinkedIn Video String’s video journey and the platforms she used How she built an authentic personal brand The opportunities she saw in LinkedIn Video String shares her LinkedIn content plan The importance of having clear KPIs when building your channel What is personal branding? String’s mission and the kind of influence she wants to make Tips on launching video on LinkedIn - how to overcome fear, create effective content, and get people hooked How to move people from engagement to a monetization funnel The future of LinkedIn video
Links mentioned in the show String Nguyen LinkedIn http://stringstory.co (Stringstory Website) http://masteryourvideo.com (Master Your Video) Convert Kit Ben Amos LinkedIn
In this solo episode, I share with you 5 important steps that you need to do to position yourself as an expert in video. In this episode The importance of positioning yourself as an expert in business and video Some key questions you need to ask yourself to know your “why?” The things you need in your video strategy to succeed What makes clients engaged and loyal to one brand over other brands Why do you need a video mission statement and how to do it Steps to consider to understand and decide on the video platform you want to use The need for adding value to your content How to develop a compelling call to action and some examples
Links mentioned in the show Simon Sinek - Start with the why https://engagevideomarketing.com/foundations/ (Free Foundations Video Course) The 6 Principles of Persuasion by Dr. Robert Cialdini
In this episode I am joined by Brian Fanzo, founder of iSocialFanz, to talk about engaging with millennials in your marketing and video. Brian inspires, educates and motivates businesses on how to leverage emerging technologies and digital marketing to stand out from the noise and reach the millennial and Gen Z consumer. iSocialFanz has helped launched digital and influencer strategies with the world’s most iconic brands like Dell, Adobe, IBM, and SAP. He has 2 podcasts, FOMOFans and SMACTalk, and has traveled to over 70 countries to speak in many of the world’s largest events including South by Southwest, Social Media Marketing World, and Mobile World Conference. In this episode Brian’s story and what led him to the world of digital marketing and social media, particularly his interest in exploring how millennials and Gen Z are engaging on these platforms The problem with reaching Millennials today How brands can strategically approach the idea of building relationships with prospects in their channels Relatability as the future of marketing Examples of what big and iconic brands are doing right and wrong How experience plays a part in marketing to millennials What Brian says to convince companies to invest on hard to measure strategies and help them understand how these will sell their stuff Thinking strategically and investing time and effort to use video The message of Brian’s upcoming book, Push the Damn Button, and the impact he wants to have in the world through that Learning by doing and making mistakes Creating content and video that is valuable to companies with many regulations How people who push the button make mistakes Brian’s advice in using platforms to reach your target audience
Links mentioned in the show http://www.isocialfanz.com/fomofanz/ (FOMOFanz Podcast) http://www.isocialfanz.com/smactalklive/ (SMACTalk Podcast) http://www.isocialfanz.com/ (iSocialFanz Website) http://www.twitter.com/iSocialfanz (iSocialFanz Twitter) http://www.facebook.com/iSocialFanz (iSocialFanz Facebook) https://www.instagram.com/isocialfanz/ (iSocialFanz Instagram) http://www.snapchat.com/add/isocialfanz (iSocialFanz Snapchat) https://www.linkedin.com/in/brianfanzo (Brian Fanzo LinkedIn) https://www.youtube.com/c/BrianFanzo (Brian Fanzo YouTube) Free Foundations Video Course http://engagevideomarketing.com/episode62 (Episode 62) http://engagevideomarketing.com/itunes (Rate Engage Video Marketing on iTunes)
In this episode, I talk to Paul Ramondo, digital marketing speaker, content creator, Facebook ads expert and founder of Remondo Media, and we explore everything about video in Facebook ads. Paul will walk us through how to set up an entire Facebook video ad funnel. Remondo Media is a boutique digital shop that works with clients like Porsche, Red Bull, Choice Hotels and Australian Sports Nutrition. He also teaches entrepreneurs how to generate leads and sales using Facebook ads and Digital Marketing Funnels via his e-Learning company, funnels101.com In this episode How Paul started in digital marketing What fires up Paul in his job Where businesses are failing when using Facebook for their brands The importance of testing content to see what works for you How businesses are wasting money on Facebook ads Pros and cons on using video in Facebook ads The definition of funnels and a walkthrough of a Facebook video ad funnel example How to create split tests for your videos, headline and copy Step by step creation of an ad campaign on Facebook How to customize thumbnail construction for video ads Convert people from awareness to lead by creating a lead gen ad campaign The importance of split testing in running ads Difference of content vs lead ads Retargeting and remarketing ads Relevant scores and how to increase it Tips for people considering running Facebook ads for the first time Sneak Peek of Episode 62 with Brian Fanzo
Links mentioned in the show https://paulramondo.com/ (Paul Ramondo) https://www.facebook.com/paulramondo/ (Paul Ramondo Facebook) https://www.instagram.com/paulramondo/ (Paul Ramondo Instagram) Paul Ramondo YouTube http://funnels101.com (Funnels 101) Rev Transcription Facebook Text Overlay Free Foundations Video Course Convert Kit http://engagevideomarketing.com/episode61 (Episode 61) http://engagevideomarketing.com/itunes (Rate Engage Video Marketing on iTunes)
In this episode I talk to Hope Horner, CEO of Lemonlight and a three-time entrepreneur that has been featured in Inc.'s Top 25 Entrepreneurs to watch in 2017, Entrepreneur's 11 Marketing Experts that Could Changes Your Business, and Pepperdine’s 40 Under 40. Lemonlight is an LA based business that produces and distributes branded video content at scale. In this episode, we explore how the business industry is changing as a result of brands and businesses changing requirements for more video - faster and at a larger scale. In this episode What led Hope into Lemonlight and the world of video marketing Lemonlight - what they do, how and when they started The biggest shift that online video has undergone in the last 5 years Video as an effective medium and an important part of the digital marketing mix of businesses today Challenges for businesses and how they can successfully cut through the noise How video fits in the full funnel video strategy Hope’s take on the delight stage of the strategy The biggest mistakes businesses make in their strategies The advantages of the ease of producing and multiple ways of distributing video content Why commercials have been so effective through the years How traditional agency models are changing today Lemonlight working directly with businesses and agency partners Hope’s tips on the first steps to start using video effectively in business The role of video producers in creating strategic videos The future for online video marketing and production quality element of video Hope’s thoughts on how to start on video marketing Sneak Peek on Episode 61 with Paul Remondo on Facebook Advertising
Links mentioned in the show https://www.linkedin.com/in/hhorner/ (Hope Horner LinkedIn) http://lemonlight.com/ (Lemonlight Website) http://www.facebook.com/lemonlightmedia (Lemonlight Facebook) https://twitter.com/lemonlightmedia (Lemonlight Twitter) Lemonlight LinkedIn http://vimeo.com/lemonlightmedia (Lemonlight Vimeo) 30 Video Ideas for your Business Free Foundations Video Course Convert Kit http://engagevideomarketing.com/episode60 (Episode 60) http://engagevideomarketing.com/itunes (Rate Engage Video Marketing on iTunes)
In this episode I talk to Justin Brown of Primal Video, and we talk about how to approach your YouTube channel strategically to grow your audience and maximize your impact. Primal Video, composed of Justin and Mike Brown, has grown their YouTube subscribers to over 150,000. He has also been working with entrepreneurs to create marketing videos and it is from here that Primal Video was born. The business’ mission is to help entrepreneurs produce their own video content effectively with the tools they have at their disposal. In this episode Justin’s story of how they started on YouTube and the content they release on their channel The growth they’ve had on their channel How they identify which content to make and release Where they got their drive to create content for their audience How YouTube works and the importance of keywords, titles, descriptions and branding on videos Creating YouTube content that people are searching for YouTube Algorithms How consistency helps you create a successful channel Strategy and planning behind your content Monetization of videos on YouTube and the importance of having other options for monetization outside the platform Building an email list from YouTube Session Time metric on YouTube and how it helps your channel and content What leads to the growth of subscribers on the platform Analyzing stats, updating and optimizing links on on videos using Tube Buddy or VidIQ extension on chrome Importance of the Community aspect on your YouTube channel The goals of Primal Video How to use YouTube effectively for your business and concrete examples to learn from Sneak Peek on Episode 60
Links mentioned in the show https://primalvideo.com (Primal Video Website) Primal Video You Tube https://www.linkedin.com/in/justinbr0wn (Justin Brown LinkedIn) https://www.instagram.com/justinbrownpv/ (Justin Brown Instagram) https://facebook.com/primalvideo (Justin Brown – Primal Video Facebook) https://engagevideomarketing.com/foundations/ (Free Foundations Video Course) https://twitter.com/engage_ben (Engage Video Marketing - Twitter) https://www.instagram.com/engage_ben/ (Engage Video Marketing - Instagram) Engage Video Marketing - Email http://engagevideomarketing.com/episode59 (Episode 59 Details) http://engagevideomarketing.com/convertkit (Convert Kit - Email List Provider)
In this episode, I share with you my full funnel video strategy framework which has been a game-changer for our business and the clients we work with. This has been the heart of my online video strategy agency for the last 3 years. In this episode What is the Full Funnel Video Strategy Framework? Simon Sinek - Start with the Why: Golden Circle Principle The idea of a marketing funnel 4 Main Goals of the customer journey and aligning these stages to the different parts of the funnel The 4 areas/stages to focus on, what it is and your goals for each stage: Awareness Phase - Emotional end, Consideration Phase, Purchase Phase - Rational end, Advocacy Stage 4 Goals: Brand Positioning, Social Engagement, Conversions, Delight Sneak peek on Episode 59 about supercharging your YouTube channel growth with Justin Brown from Primal Video
Links mentioned in the show http://engagevideomarketing.com/community (Facebook - Online Video Strategy Community) Simon Sinek - Start with the Why Foundations Video Course - 3 Part Video Series
In this episode, we engage in conversation with Emery Wells, CEO, and Founder of Frame IO In this episode What led Emery to build Frame IO and how he found the need for this type of service Workflow of creating videos before Frame IO Starting the business and the problems they wanted to address with building this Userbase of Frame IO Future of the business of video changing The importance of collaboration How Frame IO helps in streamlining processes Example of how Buzzfeed’s workflow is improved by using Frame IO Where are they taking Frame IO, what's next for the platform and how is it going to help evolve the creation of video production The future of video on digital platforms Ideal users of Frame IO and their pricing
Links mentioned in the show http://engagevideomarketing.com/frame (Frame IO - engagevideomarketing.com/frame) Email Podcast@engagevideomarketing.com
In this episode, we engage in conversation with Jeff McMahon, a personal trainer who’s taking personal training virtual. In this episode How Jeff started with personal training and virtual personal training What is virtual personal training The typical video and communication set up for the personal trainer and client Challenges with training virtually Marketing the business services through video and what works best for Jeff The kind of videos Jeff makes for his marketing The future of the personal training industry More details about the new women’s only virtual bootcamp Testing the waters with email workouts Advice from Jeff to people on potential fears to bringing their services to the virtual space Maximizing your effectiveness through video
Links mentioned in the show http://reevio.com (Reevio) Free Foundations Video Course http://www.totalbodyconstruction.com/ (Total Body Construction)
My guest today has grown his bricks and mortar Physiotherapy practice from 1 location to now 5 thriving locations in his local area, and one of the key drivers of this success he attributes to video marketing. Jack O’Brien is the owner of Terrace Physio Plus based throughout the Newcastle area in NSW, Australia. He’s been known as the bearded physio (which if you jump on his website you’ll quickly understand for yourself!) and it’s thanks to his consistent and strategic implementation of video content that is designed first and foremost to be ‘helpful’ content for his audience - that has catapulted his business over the last few years. Jack also now works with other health practice owners to help them grow their businesses through his latest work coaching under the name Clinic Mastery. In this episode Jack's story, growing and expanding the practice Understand about where bricks and mortar practices are struggling when it comes to engaging audiences online The role content marketing and video has played in his business Jack’s workflow and approach to producing and repurposing video for his business What content marketing and video has led to in actual business growth Some of Jack's practical and actionable advice to inspire others in physical bricks and mortar or local business.
Links mentioned in the show Terrace Phyio Plus https://www.clinicmastery.com/ (Clinic Mastery) https://www.instagram.com/jackdobrien/ (Jack on Instagram)
In this episode, I talk about the 7 key elements to an effective online video strategy. I break down all the steps to you for a deeper understanding of the framework that sits behind these elements. I also discuss how you can apply these in order to use video strategically and effectively to achieve your business goals. In this episode 7 elements to an effective online video strategy: audience, goals, content, distribution, optimization, metrics and production Interrelation of all the 7 elements to each other to form a cohesive strategy Audience: Ways of knowing and understanding your audience Goals: The importance of defining your goals and knowing what action we want our audience to take Content: What is content and why we should align our audience and goals to create it Distribution: Key things we need to consider on how to get the content out to the right people Optimization: How distribution and optimization are related and critical and the 2 factors to ensure that the content is found and engaged with online Metrics: How to identify metrics that matter to use it strategically Production: The reason why understanding the first 6 elements is critical to determine production Ebook Announcement of the pre-sale launch of the Online Strategy Blueprint Course Sneak peek of the next episode with Jack O’Brien
Links mentioned in the show http://engagevideomarketing.com/ebook (Ebook - 7 Elements to an Effective Video Strategy) Instagram Twitter Email: ben@engagevideovideomarketing.com Sign up for the whitelist here Episode Sponsors # Please note, episode sponsors are affiliate links. If you happen to purchase any product sponsoring the show, I may receive an affiliate commission at no cost to you. I only accept sponsorship from tools, programs, and services that I have used and truly believe in - I want you to be in good hands!
In this episode, we engage in conversation with Clare Edwards, a facilitator, speaker, coach and author, to explore the power of storytelling and understand the neuroscience behind why they are so effective in moving people to take action. Clare has spent many years in the corporate sector in various management positions and now is focused on helping others to achieve their potential. She works with individuals in times of change through emotional and behavioural excellence, storytelling and mindfulness. Clare’s book “http://asprinklingofmagic.com/ (A Sprinkling of Magic)” is a short workbook for communicators and educators that deeply explores the power of storytelling. In this episode Clare’s story and 3 pivotal events that led her to pursue her passion for communication and the brain The work Clare does for clients who are not in the storytelling industry How the brain works when using story to engage Using story in workshops and speaking engagements Making listeners active participants in storytelling and the effect it has on them How people associate their experiences with the stories you tell An example of Clare’s experience and how she uses it to engage and deliver a message using story Explanation of how the brain works when engaging with stories and how we can use it in business Lessons we can learn to be able to tell more purposeful, vulnerable and effective stories Interviews as a great and natural way to find stories that are within in you How people struggle with stories and ways & examples of how to overcome it Video as a powerful tool to tell stories and the science behind how the brain responds to it Effects of video versus written messages in the business setting
Links mentioned in the show http://asprinklingofmagic.com (Website - A Sprinkling of Magic) 20% Discount Code: magic First 3 Chapters of A Sprinkling of Magic
http://brain-smart.com (Website - Brain Smart) Episode Sponsors Convertkit - Get your 30 day free trial of the world's best email marketing provider and support the podcast here.
# Please note, episode sponsors are affiliate links. If you happen to purchase any product sponsoring the show, I may receive an affiliate commission at no cost to you. I only accept sponsorship from tools, programs and services that I have used and truly believe in - I want you to be in good hands!
In today's episode, we are talking all things content marketing with Chris Marr from Content Marketing Academy. We also dive into the world of video in this conversation. We talk about the idea of getting over the fear of video and using video strategically in order to drive sales. Chris is the leading voice of the growing Content Marketing movement in the UK. His pioneering work has helped countless organisations grow through content marketing. His drive comes from a desire to help people break free from the world of interruptive marketing. In this episode What led Chris to content marketing The definition of content marketing What makes for good content marketing How content lead to sales What’s changed in content marketing over the last year Where Chris sees most businesses struggling Return on investment What Chris thinks is next in content marketing.
Links mentioned in the show https://www.thecontentmarketingacademy.co.uk/ (Content Marketing Academy) https://www.cmalive.co.uk/ (CMA Live) https://twitter.com/chrismarr101 (Chris on Twitter) Episode Sponsors Convertkit - Get your 30 day free trial of the world's best email marketing provider and support the podcast here.
# Please note, episode sponsors are affiliate links. If you happen to purchase any product sponsoring the show, I may receive an affiliate commission at no cost to you. I only accept sponsorship from tools, programs and services that I have used and truly believe in - I want you to be in good hands!
The Engage With Story Podcast has now officially become the Engage Video Marketing Podcast... and I'm excited. In this episode, your host Ben Amos shares all about the new format and focus for the podcast, a bit about the backstory behind the change and a sneak peek of what's to come in the coming weeks. To ensure you get each and every episode first every Tuesday be sure to hit that subscribe button now. This is the Engage Video Marketing Podcast. Helping you engage your ideal audience to action through online video. I’ll be bringing you the absolute best in the world of video marketing, content creation, storytelling, and marketing strategy as together we grow to dominate online video and build profitable businesses.
After 50 episodes, 31 amazing guests with different backgrounds who were storytellers in their own right, and so much learning and insights on this storytelling masterclass.. Engage with Story is ending. BUT… I’m so excited to let you know that the Engage with Story Podcast will now be Engage Video Marketing Podcast - my core passion - where we will explore the power of video to move people to take action. What to expect in the next 50 episodes: Weekly podcasts with interviews of online experts in different video formats and solo teachings Strategies and how to build a business using video marketing How to grow your YouTube audience Understanding how video works in social media platforms Empowering listeners on how to dominate video in various social platforms
I am also launching the following in the next few months: Engage Video Strategy Blueprint Course, a premium course that will help people understand how to use video in their marketing strategies Free courses Engage, my book, which will be released by end-2018 or early 2019.
Thank you for joining me and for taking the time to listen in this podcasting journey. We will be taking a short break on the podcast and will be back on the 1st Tuesday in July 2018. I’d love to connect with you on LinkedIn (Ben Amos), http://instagram.com/engage_ben (Instagram) (@engage_ben) and let me know what you think. Take care and continue to tell awesome stories.
Jason Davis, founder of the Haflback.co, is a story practitioner using story marketing for sporting teams and organisations. Halfback.co, the un-agency digital agency, is a digital content and strategy agency serving sport and business. Jason has been using story in various ways to build engaged, loyal fans and connecting them to their sporting heroes for most of his career. This prompted the development of his latest product, The Siren, an app which he’s launching right now - using story. The Siren, a free to use app for fans and clubs, is a new game day engagement app to improve the live sport experience and generate more revenue for clubs. Story is engaging by showing our vulnerability @jase_davis_ http://engagevideomarketing.com/episode49 In this episode: Jason’s story and how his passion for storytelling has led him to his current career The role of good storytelling in enhancing relationships between fans and sport teams and increasing fan engagement The gap between stories being told and what’s really happening behind the scenes and how it can be solved How to monetise sport through content marketing The struggles of clubs and sport groups in engaging with their fans through digital media Idea of The Siren and how it works and improves the live sport experience Various potentials and opportunities the app can be used for The examples of Warringah Rubgy Club and Rockhampton Race Club and how they are using The Siren to monetise their games through different stories Product Journey: The Siren Videos - How documenting his story in building the app has helped its marketing and launch His plans for The Siren videos Critical elements to good storytelling What other business owners can take away and learn from this approach of storytelling for launching their products and services Discussion of how every story and journey has its own market and audience
Links mentioned in the show: https://www.halfback.co/ (Halfback) Jason Davis - Linked in http://thesiren.com.au (The Siren) http://engagevideomarketing.com/foundations/ (Video Strategy Foundations Course)
My guest today is none other than Neen James, named one of 2017’s Top 30 Leadership Speakers by Global Guru and the author of 2 books - Folding Time™ and Attention Pays™. She has worked with big and multi-national companies such as Viacom, Comcast, and Abbott Pharmaceuticals, among others. Now based in the US, apart from being an author, she is also an engaging keynote speaker, facilitator and leadership consultant. Neen offers powerful strategies and real-world solutions for paying attention to what matters so you can get more done and create more significant moments at work, in the community, and at home. In this episode: What led Need to her passion of working with business leaders in helping them understand the importance of attention Problems with paying attention The power of video and story versus emails Taking attention to get attention from someone in a busy, crazy world Importance of being personal, giving attention, and focusing on people The Attention Deficit Society and its solution The problem of over-trilogy Role of stories and storytelling in garnering and paying attention The Portable Story and how it helps people communicate and understand Intentional Attention and the practical ways to use it in your personal and professional life Listening with your eyes How identifying 3 non-negotiables for the day helps you Being conscious in asking for and maximizing moments with people instead of wasting and stealing time Discussion on Neen’s book: Attention Pays - How to Drive Profitability, Productivity and Accountability Who and why did Neen write this book and what do readers get out of it? The Attention Pays Framework The power of public accountability Touchpoints that garner attention
Links mentioned in the show: http://neenjames.com (Neen's website) http://engagevideomarketing.com/foundations/ (Video Strategy Foundations Course)
My guest today is someone who, without her help, guidance and encouragement this podcast wouldn’t even exist. Lyndal Harris has been my secret podcast ninja helping me each week to publish the show, write and compile show notes pages, and create artwork and social media posts for each episode.
Lyndal manages a team at Podcast VA to make your podcasting easier. They work with a number of Australia’s top podcasters with international audiences of millions of people.
They reduce the stress and overwhelm that comes with project managing all of the different elements of your podcast by offering various services to help you launch and maintain your podcast.
In this episode: * Lyndal tells us what led to your work helping people start and run a successful podcast * Why people should consider starting a podcast * The power of voice that engages audiences with content * Some of the best ways to have an engaging and successful podcast * Where do people most struggle when starting or publishing a podcast * How podcasters can better use story in the medium * Top 3 things people need to do to get started on the right path
Links mentioned in the show: Podcast VA website
My guest today is passionate about empowering purpose-driven women leaders and change-makers to help them tell their story for greater exposure and impact.
She’s worked across a wide of range of traditional media and PR publications and organisations over her career and has now found her voice by working with women, in particular, who she believes are still under-represented as media sources and she has made it her mission to change this status-quo.
She is Nadine McGrath.
In this episode: * Nadine tells us what led her to her passion for storytelling and media/PR * What Story means to Nadine * Where she feels that business owners and leaders struggle when it comes to communicating their stories * How people in business can develop and use stories to get their voice heard above all the noise * Knowing what stories to tell and what people will actually care about * Nadine shares her top 3 tips that can be actioned right now to help them start to get their voice heard online.
Links mentioned in the show: Website
In this episode, I am joined by none other than Chris Ducker - proud Brit, leading entrepreneur and someone I’m pleased to consider a mentor. Chris is a serial entrepreneur and author of the bestseller, “Virtual Freedom”, and his new book released not to long ago titled, “Rise of the Youpreneur”.
He owns and operates several businesses, that combined house over 400 full-time employees internationally. He’s also a trusted business mentor, keynote speaker, podcaster, blogger, as well as the founder of Youpreneur.com and the Youpreneur Summit - the leading personal brand business education company in the world.
In today’s episode we’re talking all about the power of building a personal brand through story, and as someone who lives and breathes this stuff.
In this episode: * Chris tells us his story and what led to his passion for business through personal branding * Developing a personal brand * What's wrong with a 'brand brand' * What role story plays in personal brand development * Where entrepreneurs (Youpreneurs) really struggle when it comes to owning their story and why * How can Youpreneurs better communicate their story online * Real success and impact in brand building and storytelling online * What Chris thinks is next when it comes to building a brand online * What the book 'Rise of the Youpreneur' means to Chris
Links mentioned in the show: Youpreneur.com
ChrisDucker.com
Virtual Freedom
Rise of the Youpreneur
Online Entrepreneur's Video Strategy Blueprint
In today's solo episode, we're going to talk about 4 of the most popular brand story types. And how you can think about these to prompt your own brand storytelling.
Back in episodes 19 & 20, I unpacked Christopher Booker's 7 Basic Plots for Stories in general. But today, we'll just discuss the top four of these to create your own brand stories.
In this episode: * Noting key moments of your life that can become part of the stories - both personal & professional * Story types + Journey + Adversity + Origin + Awakening * Examples of entrepreneur's stories using these types.
Links mentioned in the show: Episode 19
Episode 20
The Seven Basic Plots: Why We Tell Stories
Episode 8
In today's episode, I speak with Gabrielle Dolan, author of the book 'Stories for Work; the Essential Guide to Business Storytelling'. Gabrielle is on a mission to change the way we communicate in business and is considered a global thought-leader on authentic leadership and business storytelling.
She’s worked with thousands of high-profile leaders from around the world, helping them to become better leaders and communicators using the art of business storytelling.
In this episode: * The importance of using personal stories in a work context * How to figure out what stories to tell in the first place * The 4 types of business stories that you’ll need up your sleeve * The areas of business storytelling that most people really struggle with.
Links mentioned in the show: Gabrielle Dolan's website
Gabrielle on LinkedIn
Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.
My guest today has helped share stories in the social sector for over a decade. and has worked across not-for- profit, private and public sectors, writing for and consulting to start-ups, NGOs, trusts and foundations, state and federal government departments and private corporations. She's also written The Sydney Morning Herald, The Age, Management Today, Green Lifestyle, Fundraising & Philanthropy, Runner's World and more.
She is Nicole Richards from Philanthropy Australia.
In this episode: * What led Nicole to where she is today and her passion for storytelling and philanthropy * What contemporary philanthropy encompasses and look likes today * The Chief Storyteller for Philanthropy Australia * Why story is such a powerful tool for non-profits and charities * Where philanthropic organisations struggle when it comes to telling effective stories * Top 3 tips to help non-profits and charities to start to tell better stories
Links mentioned in the show: Philanthropy Australia stories
Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.
Today we’re going to be telling a story about telling a story.
For the last 8 years my business, Innovate Media, have been working with businesses locally and around the country to tell their stories through video. Last year, in 2017, we launched something a little different and we call this the Social Story Project. - a special project in which our aim was to uncover a story worth telling in our local area, and then to donate our time and expertise to tell this story in a short film.
And as of this week… the first social story project film was released.
My guest today is Doug Lecole. And Doug works for me here at Innovate Media. As Digital Content Producer, Doug is the camera, editing, and motion graphics powerhouse in the office that makes stuff happen for our clients.
In this episode: * What led Doug to his passion and career in video and film-making * The inception of the Social Story Project and what prompted the idea * How it went from idea form into the Social Story Project * How we launched it * What happened after launch * The sort of stories that were uncovered * The selected story * How the story developed by uncovering more about the people involved * The pre-production process and into production * How it was decided where and who to film * A break down of the editing process * What's next now this film has launched
Links mentioned in the show: Innovate Media
Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.
In today’s episode, I’m taking you back to one of my favourite moments in this podcast series so far. Back in episode 9 of Engage With Story I had the chance to sit down with one of my film-making and storytelling inspirations Patrick Moreau from production company Still motion and educators Muse Storytelling.
In this Episode: * The four pillars of storytelling process and how to apply them to a brand.
Links in this Episode Episode 9 - Storytelling to Guide the Heart But Move the Mind
Muse Storytelling
The Remarkable Ones
YouTube
Online Entrepreneur's Video Strategy Blueprint
A special episode today as I share with you a little more about what I’ve been working on lately, along with my own story.
I've just released my latest eBook 'Online Entrepreneur's Video Strategy Blueprint'.
Links mentioned in the show: Online Entrepreneur's Video Strategy Blueprint
In today's short episode, I address a common error so many businesses I see are making when marketing their brand, or communicating their brand story.
You are not the hero of your story.
In this episode: * Heroes are flawed * WIIFM not WIIF Them * Can your brand ever be positioned as the hero
Links mentioned in the show: Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.
In this episode, we talk about the three things underpinning the success of your storytelling for business.
In business story can sometimes end up becoming just another tactic, potentially noise before defeat. That’s why you need to story strategically.
In this episode: * Story Strategy simplified into three pillars or legs of a stool + The Audience + The Goal + The Context * How the different parts of the brain make us feel, think and act.
Links mentioned in the show: Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.