Pending Approval: Recent Episodes
The Media Precinct
Exploring the world of advertising and business through the eyes of two of Australia's 'mad' women. Hosted by Media Precinct's Glenda Wynyard and Resolve Creative Strategist, Producer G (Gorgia Brewer), they bring their down to earth approach to each episode as they introduce a new business or advertising influencer. Often raw, Glenda and G bring a real, no bullsh@t perspective to the world of advertising and business that deserves everyone's attention for 45 minutes or less. New episode every three weeks. For contact please reach out to rturner@mediaprecinct.com.au.
Is the ad industry going overboard with creative criticism? From Jaguar to John Lewis and everything in between, it has been a year of bold ideas, polarising campaigns, and spirited debates over what makes an ad truly memorable.
In our Christmas pod for 2024, join Glenda, Jack, and returning guest, Gorgia, as they discuss the best and worst festive ads for the year.
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Join us as we sit down with former Qantas captain, author, and record-breaking jet skier Jeremy Burfoot.
From tales of his aviation career to hilarious mile-high moments, Jeremy shares the highs and lows of flying, surviving cancer, and his passion for writing, including his latest book The Secret Life of Flying.
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E-commerce expert Paul Waddy offers invaluable insights on scaling businesses online.
We dive into the common mistakes businesses make when starting e-commerce ventures, the importance of long-term thinking, and the emerging trends in AI that are shaping the future of digital commerce.
Whether you're a beginner or a seasoned e-commerce professional, this week’s episode will guide you towards success in the online marketplace.
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This week we chat with Lisa Allan, Head of Fundraising at The Smith Family.
We discuss the changing face of fundraising amidst a challenging economic climate and the importance of brand building for charity organisations.
We also deconstruct the cycle of disadvantage and the role The Smith Family plays in supporting children across Australia.
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Gaming is no longer a sub-culture, it is the culture. The gaming industry of 2024 is more vibrant than ever before and connects with audiences of all walks of life. In this ep we discuss the rise of digital identities, the language of gaming and learn how best to connect with audiences in this space.
Joining us is gaming guru, Ryan Cunningham - Founder & CEO of You Know Media.
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Born into a digital age, Generation Alpha is set to revolutionise how young people consume and interact with content. It's never been more important for marketers to understand how social issues and environmental consciousness shape their worldviews.
Join us for the new season of Pending Approval where we discuss all things Generation Alpha with Lauren Gibb, former Head of Content at Resolve Content... no cap!
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Pending Approval's hosts, Glenda Wynyard and Jack Geraghty, take a look at the latest Christmas advertising from all around the world, past and present, with special guest, Gorgia Brewer from London agency Livity.
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Looking from the outside in, connecting authentically with young people through marketing can be tricky. Tackling some of the common misconceptions and stereotypes around today’s youth, we double down on Gen Z and Gen Alpha to see what makes them tick.
Joining us is Brett Reardon – Head of Brand, Marketing and Communications at headspace.
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Many falsely believe that Television Advertising is a rapidly dying medium, only consumed by older demographics.
This week’s episode pushes for the truth over ‘truthiness’ in how the industry approaches video, highlighting the crucial role Television plays in Australian culture, and the importance of diversity on our screens.
Joining us is Kim Portrate – CEO of ThinkTV Australia.
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This week’s guest says he’s always been a “radio head”, but not the Thom Yorke kind.
ARN’s National Podcast and Digital Sales Director Denis Donati chats to us about the power of audio and the unbridled potential for radio, podcasts and all aural mediums to play on the “theatre of the mind”.
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Have you ever noticed that some OOH ads make you look twice while others fade into the scenery?
From eye catching to eye rolling, this week we discuss the constantly evolving outdoor advertising landscape and its role in commerce, culture and the community.
Joining us is Elizabeth McIntyre – CEO of The Outdoor Media Association (OMA).
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Step into a world where cookies aren’t for eating and ads can stalk you like an obsessed ex lover.
This week we chat all things digital advertising, covering everything from attribution modelling to data, privacy and ethics.
Joining us is our very own Lynette Loh – Head of Digital at The Media Precinct.
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In part two of a titillating, two-part series, the Bibliosexual saga continues. Picking up the conversation from last week, GW and Jack continue their chat with Dave on all things advertising and the modern relationship between message and medium.
Joining us again is the head of ‘Bibliosexual’ consultancy, David McCaughan.
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Have you ever heard of a Bibliosexual? Listen to this week’s episode and all shall be revealed.
This week our guest takes us on his journey from librarian to ad man, discussing research, ‘retryerment’ and the evolving relationship between message and medium.
Joining us from Bangkok is the head of ‘Bibliosexual’ consultancy, David McCaughan.
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From both a consumer’s and an advertiser’s perspective, the video gaming industry of 2023 is more vibrant than ever before.
Join us on a journey through the wonderful world of gaming, debunking common misconceptions around the sector as the lines between ‘in game’ and ‘in real life’ become increasingly blurred.
Guiding us on our voyage of discovery is Adam ‘Fish’ Fischer – Head of Australia and New Zealand at Livewire.
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On this week’s pod we are joined by industry figurehead and CEO of Roy Morgan Research, Michele Levine.
Join us as we discuss consumer behaviour, the power of ‘purpose’ and the roles brands play in economically turbulent times.
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What does it mean to be a ‘socially conscious’ company in 2023? Can our favourite brands be as charitable as we think? Or is corporate virtue signalling more prevalent than ever before?
This week we are joined by the amazing Conchita Casteigt to discuss the distinctions in marketing between charities and commercial brands.
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Are numbers everything? As our whole world becomes traceable through data and automation, how often should we rely on gut instinct and emotion in advertising strategy?
In this ep we talk about the value of creativity in an increasingly measurable media landscape.
Joining us is our very own Lauren Gibb – Head of Content at Resolve.
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What ever happened to a good old-fashioned laugh?
In our first pod back we talk about the value of humour in advertising and the golden age of the jingle.
Joining us is esteemed guest, Sue Perry – Director of Brand Development at The Media Hut.
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Christmas is often one of the most favourite times of the year for many. But does this year's Christmas advertising hit the mark, particularly the Christmas television campaigns emanating from the Northern Hemisphere? Have this year's Christmas campaigns nailed how everyone feels as everyone emerges (again) out of our varying degrees of lockdown and COVID variants running rife? More importantly, will Producer G get her white Christmas in Ireland? Find out as Producer G joins Pending Approval's host, Glenda Wynyard, and their guests, TheNetworkOne's Paul Squirrel and Future Fit's Martin Rich as they discuss the ups and downs of 2021 and the best of Christmas advertising this year has to offer.
Get In Touch:
The Media Precinct or Resolve - rturner@mediaprecinct.com.au
TheNetworkOne - Paul.Squirrell@thenetworkone.com
Future Fit - martin@futurefitbusiness.org
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With so many streaming entertainment services available, we're becoming addicted to the delivery of content at any time that is convenient for us.
Podcasts are one way to experience audio that fits into your life. Nova Entertainment's Head of Podcasts & Digital Content, Rachel Corbett joins hosts, Media Precinct's Glenda Wynyard and Resolve's Gorgia Brewer (Producer G) to discuss the evolution of podcasts.
Get in touch The Media Precinct or Resolve - rturner@mediaprecinct.com.auRachel Corbett or Nova Entertainment - rcorbett@novaentertainment.com.au
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People living with disabilities are often pigeonholed when it comes to workplace 'perceptions' but the positive contributions far outweigh any negative. Guest Megan Jones, from Australian Network On Disability, discusses with Pending Approval's Glenda Wynyard and Producer G about exactly how innovation, productivity and less absentee days are often gained when a workplace becomes truly inclusive. Get in touch with us!
The Media Precinct - rturner@mediaprecinct.com.au
Megan Jones and AND - megan.jones@and.org.au
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Approximately 10 million people live across regional Australia yet they are often overlooked by Australian advertisers. Southern Cross Austereo's Jennifer Hand joins hosts Glenda Wynyard and Producer G to discuss just how dynamic the regional opportunity is for advertisers. In this latest episode of Pending Approval, Jennifer discusses how businesses can take advantage of an often underestimated market opportunity.
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COVID-19 and Pandemic lockdowns didn't stop Australia's very own fashion manufacturer and retailer, Fella Hamilton, from continuing to grow their successful business. Sharon & David Hamilton join Pending Approval hosts Glenda Wynyard & Producer G as they discuss everything from how listening to business discussions around the dinner table helped shape their careers through to how they successfully pivoted and were able to keep trading throughout 2020 and 2021 when many were unable to. If you have a family owned business or work within the manufacturing or retail industries this is a must listen for you.
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Staff are extremely important for any business. Get it right and a business fires up, get it wrong and a business can sizzle out. Management and business owners often struggle to keep up with policies, procedures and office politics.
Human Tribe's Jess Weiss talks to Pending Approval's Hosts, Glenda Wynyard and Producer G, about navigating the nuances of staff management and motivation.
Get in touch with us! The Media Precinct - rturner@mediaprecinct.com.au Jess and Human Tribe - jessw@humantribe.com.au
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In this episode, hosts Glenda Wynyard and Gorgia Brewer have the tables turned as friend of the show Prue Carlton makes her debut. Prue asks the questions surrounding the beginning stages of working with an agency, and how a client can get the best out of both media and creative teams. From creativity in COVID to their best briefs, don't miss this special edition of Pending Approval.
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Are marketers missing a trick when it comes to advertising their CSR based initiatives? Pending Approval's Glenda Wynyard thinks so. Join Glenda and Producer G as they interview their first international guest, Future Fit's Martin Rich as he lends his renowned expertise on the matter.
Martin Rich can be contacted: martin@futurefitbusiness.org Glenda Wynyard can be contacted: gwynyard@mediaprecinct.com.au or through Richard Turner, rturner@mediaprecinct.com.au
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Companies should hire a business consultant when they're lacking in-house expertise, in need of a second opinion, or need to audit or restructure their business and operations infrastructure. Unfortunately many leave it too late.
During the latest Pending Approval podcast, the Media Precinct team Glenda Wynyard and Producer G talk to business consultant Kylie Murphy. Kylie has some incredible and unique insights into how a business can get the most out of a business consultant, how you go about finding the right person and how they work.
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The definition of marketing is the action or business of promoting and selling products or services, including market research and advertising. Join Konica Minolta's Drew MacKinnon, Producer G, and Media Precinct's Glenda Wynyard as we discuss all things marketing
To contact Drew, https://www.linkedin.com/in/drewmackinnon/ To contact Richard, rturner@mediaprecinct.com.au
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According to Wikipedia, social influence comprises the ways in which individuals change their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing.
What better way to kick off a discussion than bring in political advertising guru Stuart Gillies, Managing Director of one of the country's most politically influential advertising agencies, Campaign Edge.
Contact details: Stuart Gillies - stuart.g@campaignedge.com.au Glenda Wynyard - gwynyard@mediaprecinct.com.au
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If you have ever wondered what Digital Performance Media is all about then Pending Approval's Episode 10 is the one for you. Glenda Wynyard and Producer G talk to Media Precinct's Head of Performance Media, Lee Davis, as he masterfully explains the concepts of DCO through to Social Media performance in a down to earth manner that all advertisers can understand.
For more information or to meet with the team contact Richard Turner via email: rturner@mediaprecinct.com.au
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Most strategy is, to some level, interacting with or understanding people and their motivations. Strategists are instinctive by nature and are responsible for finding the most effective way to use a current set of resources.
Creative strategists are the focus of the latest Pending Approval podcast, our last for 2020. Waqas Tahir leads strategy in the in-culture agency Loud. He is the guy that gets to tell the creatives what to make, what insight to use and why.
And it wouldn't be a final podcast of the year without discussing the odd Christmas ad. Particularly when a terrific Christmas campaign has been marred by racist backlash.
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You could be forgiven for thinking that running a podcast is a bit like running an airbnb, particularly with the impending arrival of your first guest. You get a few jitters as you anticipate your first guest's arrival. "I was so excited and also super nervous," said first time airbnb host Colleen in an interview. Well I felt exactly the same as we faced down the microphone of our first Pending Approval guest! We Are Savvy is an external marketing agency. We're working more and more with hybrid versions of the traditional marketing team and we decided the time was right to talk to Caroline Healy, Founder of We Are Savvy, an external marketing agency. We wanted to learn about what an external marketing agency does, how they operate and to discuss with Caroline what she is seeing impacting businesses in this COVID-19 business environment. After listening to what Caroline has to say, if you would like to understand more about what her agency has to offer you can email her at caroline@wearesavvy.com.au Hope you enjoy our latest Pending Approval offering!
podcast #MediaAgency #Marketing
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This week's Pending Approval has Media Precinct's Glenda Wynyard and Producer G discussing the impact COVID-19 has on content and advertising reactions in Australia.
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With the world changing every day, it's hard for marketers to understand what they have the right to talk about, including what cultural moments they should steer clear of. With your host, Glenda Wynyard, and Producer G, this week's Pending Approval discusses evaluating your business and how to decide where to take a stand.
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Welcome back to a new episode of Pending Approval with your host, Glenda Wynyard. After multiple technical difficulties, and five recordings later, we're back with everything we know about the COVID-19 pandemic and how to support your business during this time.
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In the first (late) episode of 2020, we're talking all things retail including the digital transitions, spending periods, and sale periods extending past traditional timings. With our host, Glenda Wynyard, we explore what is attributing to the decline in traditional retail and how we would tackle opening a brand in the current climate.
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Another year comes to an end, but those of you in business will know we're just ramping up. Amazon, Aldi and Cancer Council Australia have released their Christmas campaigns. The Pending Approval team discuss what organisations, particularly retailers, can do to develop communications that resonate with audiences to drive purchases or donations at this time of the year. Your hosts, Glenda Wynyard and Producer G, are back to take you through episode three of Pending Approval.
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Freshly back from her travels to London, Media Precinct's Glenda Wynyard catches up on her top picks from TheNetworkOne's Indie Awards. From PR to Media, each award winner included elements of alternative spaces and showcase best practice use of insights. We discuss the importance of insights and data on advertising campaigns and how to best incorporate it within your teams. Welcome back to Pending Approval, episode 2.
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Introducing the latest addition to The Media Precinct; Pending Approval. A podcast full of laughs, banter, and real stories from the industry with our host and MD, Glenda Wynyard. In today's session we are discussing alternative spaces for brands, and why we need authenticity to help brands develop within them.
Ever wondered what happens in the world of Mad Men? Are you sick of that reference? Waiting for your IO to be approved? Has the client briefed you on incremental budget? If you've answered either yes or no to the previous questions, this podcast is for you.
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