Shirt Lab Answer Series: Recent Episodes
Marshall Atkinson
Shirt Lab instructor alumnus Ken Seidl is back and this time we'll be discussing more sales closing techniques that you can use immediately to get more deals.
Decorated apparel industry legend Mark Coudray drops in on the Shirt Lab Answer Series to discuss how you can use the StoryBrand framework to build a better marketing strategy for your shop.
Guest Brad White discusses some tips on what to consider for an action plan when adding a sales team to your business.
Guest Rob Green with Shirt Folk shares his favorite takeaways from Shirt Lab Washington DC with Marshall Atkinson, plus a discussion on the generational differences on sharing or withholding learned information.
Guest Jonathan Tynes with Kickprint and Marshall Atkinson discuss the reasons why Kickprint has made a standardized ink palette for their shop and the benefits of standardizing that for color communication.
Guest Ryan Moor with Ryonet answers sales and branding questions using video from Shirt Lab hosts Tom Rauen and Marshall Atkinson.
Guest Bobby Harris with K&B Promotions in Texas drops by to chat about how he's changed his sales policy to only get 100% of the money upfront and how that has made a dramatic difference to his shop.
Guest and Shirt Lab Washington DC instructor Gary Ficken with Bimm Ridder Sportswear drops by to chat about selling value in the Athletic Apparel market.
Marshall Atkinson and Tom Rauen talk to Sandlot Sports owner Adam McCauley about the benefits of selling athletic apparel and gear.
Marshall Atkinson and Tom Rauen discuss a sneak peek into the line up and topics for the Shirt Lab Portland, OR to be held on August 3, 2019.
Marshall Atkinson and Tom Rauen discuss a sneak peek into the line up and topics for the Shirt Lab Baltimore/DC event that will be held either 5/11/19 or 5/18/19.
Marshall Atkinson and Tom Rauen discuss a sneak peek into the line up and topics for the Shirt Lab St. Louis event that will be held on March 16, 2019.