Win the Inbox Podcast: Recent Episodes
Phil Hollows
How to Write Better Subject Lines for Better Open Rates As I’ve mentioned before in other Win the Inbox episodes, maintaining open rates is essential. But what if your open rate is stuck? Even if you’re around or beating industry averages, which are 20% or so, you know there are some lists that are absolutely crushing those numbers. How do they do it?
Welcome to the third episode of Win the Inbox’s “Subject Line Series” – a five part exploration of the dos and don’ts of improving your open rate by crafting compelling email marketing subject lines.…
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How to Write Better Subject Lines for Better Open Rates As I’ve mentioned before in other Win the Inbox episodes, maintaining open rates is essential. But what if your open rate is stuck? Even if you’re around or beating industry averages, which are 20% or so, you know there are some lists that are absolutely crushing those numbers. How do they do it?
Welcome to the second episode of Win the Inbox’s “Subject Line Series” – a five part exploration of the dos and don’ts of improving your open rate by crafting compelling email marketing subjects lines.…
Click the icon below to listen.
How to Write Better Subject Lines for Better Open Rates As I’ve mentioned before in other Win the Inbox episodes, maintaining open rates is essential. But what if your open rate is stuck? Even if you’re around or beating industry averages, which are 20% or so, you know there are some lists that are absolutely crushing those numbers. How do they do it?
The key to getting that all-important open is, of course, the subject line.
But because there is so much to cover on subject lines alone, I can’t possibly get it all done in my promised three minutes or less.…
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Because size isn’t everything. Bigger is better, right? It’s always gratifying to see your mailing list grow.
But if your open rate starts to suffer, you might find mailbox providers suddenly start putting your emails in the spam folder.
That’s bad. You’re not inboxing any more. How do you fix that?
If this is the issue, there’s exactly one way.
Welcome to this episode of “Win the Inbox” where I, your host, Phil Hollows, CEO of email service provider FeedBlitz.com, answer one email marketing question in 3 minutes or less.
The one solution to this type of inboxing problem – and the way to avoid it in the first place – is to raise your open rate significantly.…
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If you’re obsessing about your Facebook page, you’re missing out. I know. It’s easy to focus on social media audiences. But their organic reach is terrible and declining, with single digit – or worse – engagement rates.
What, then, is the secret to getting consistent and successful audience interaction?
Comparing and integrating Facebook (and social media in general) with email marketing’s proven results is the topic for this episode of Win the Inbox.
I’m your host, Phil Hollows, CEO of email service provider feedblitz.com, and “Win the Inbox” is where I answer one email marketing question in three minutes or less, to help you meet your personal and professional goals.…
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How email future-proofs your business. Why should you be using email marketing? Why, with Facebook and Twitter and Instagram and YouTube and influencers and Etsy, should you be using email to market and sell with? Is email marketing really the best use of your time, and can it really move your business forward?
Yes.
The number one reason you need to embrace email marketing is as simple as this: Your business’s future depends upon it.
And that’s the topic of this episode of “Win the Inbox” where I, your host, Phil Hollows, CEO of email service provider feedblitz.com,…
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How to improve it in just three easy steps. We have a client who recently tweeted about their mailing list. About 29,000 subscribers strong, emailed at least five days a week, their open rate is around 40%. One of the replies asserted that a 40% open rate was, and I quote, “Meh” – which leads me to today’s topic.
What is a good email marketing open rate? And what can you do to affect it?
Hi, I’m Phil Hollows, CEO of email service provider feedblitz.com, and the host of “Win the Inbox,” where I answer one email marketing question in three minutes or less, to help you meet your personal and professional goals.…
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Finding and changing your ideal email marketing cadence. Nobody wants to feel like they’re being taken advantage of. I suspect we’ve all experienced giving out an email address, then getting multiple emails a day and feeling totally bombarded.
On the other hand, sometimes we join a list and hear nothing for ages. What’s up with that?
As email marketers, we don’t want to abuse the permission privilege and start triggering unsubscribes and complaints. We don’t want to damage our reputations.
We do want to inform, educate, convince, market and sell. How do we find that goldilocks setting, where we’re not emailing too much, we’re not emailing too little, but we’re getting it just right?…
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Whether it’s time of day, or day of the week, or day of the month, this question crops up time and again in forums, at conferences, and in our support queues. I’m going to tell you the answer.
Hi, I’m your host, Phil Hollows, CEO of email service provider feedblitz.com. This is “Win the Inbox” where I answer one email marketing question in three minutes or less, to help you meet your personal and professional goals.
So in the intro I promised you the best time of day to mail your list. Before I give it to you though, I think it’s worth looking at why this question is asked.…
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Email marketing sure sounds daunting. You know you should be doing it, but it can seem like a whole lot of extra work.Click the icon below to listen.