The Optimized Store Owner Show

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Most people starting a clothing brand spend months on Instagram strategy and zero hours figuring out why their factory just sent them 500 pairs of pants that fit like garbage.In this episode, we sit down with Nick from Threadbird — a guy who's been in the manufacturing and fulfillment world for over 20 years — and he pulls back the curtain on everything the "how to start a clothing brand" YouTube videos conveniently skip.We're talking tech packs (and why even good ones are only 80% complete), why China is almost always your best first move, the brutal reality of minimum order quantities, and the single biggest mistake new brands make that costs them months and thousands of dollars before they ever sell a single unit.Nick also drops the truth about print on demand that's going to make some people uncomfortable. And he's right.If you've ever wondered why your sample looked nothing like what you imagined, why your margins feel impossible, or how brands like Palmer actually get built from the ground up — this is the episode.No fluff. No theory. Just the stuff that actually matters.

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Strap in as Samantha shares her incredible journey from college to e-commerce success, highlighting her pioneering work with The Maniscripting Journal.

You're going to learn these three things and more.

❇️ How to build a tight-knit community

❇️ How to nurture your email list for sales

❇️ And how to capture authentic reviews

Connect with Samantha

Maniscripting website

Maniscripting on Instagram

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

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Today, we're joined by Kausambi Manjita, co-founder of MASON, a pioneering platform that specializes in leveraging first-party data to create tailored campaigns that resonate with consumers across various industries.

❇️ How to understand your current and potential customers better to buy faster

❇️ How to use AI and automation to personalize your customers experience

❇️ And how to use engagement strategies like quizzes to get insight to make better decisions.

Learn more about MASON here

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In today's episode we dive deep into the world of video commerce and one new tool called VIDEEO by CommentSold. We're going to get into the weeds on how you can leverage these new features to grow your brand online with Jason Stoker, VP of Customer Growth over at CommentSold. You're going to learn these three things and more.

❇️ How to create a deeper emotional connection with your customers

❇️ How to increase the returning customer rate and increase profitability

❇️ And a new tool that bolts CommentSold's powerful video commerce on top of Shopify

Learn more about CommentSold and all of their social commerce features here

Subscribe to our YouTube channel where we put out new videos 2x per week here

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The only area of your business that compounds exponentially is referrals. The more referrals you have the larger and faster your business will grow. On today's episode we have Raul from Referral Candy on to tell us exactly how to get more referrals and grow your ecommerce store.

You'll learn these three things and more:

❇️ How to generate consistent referrals

❇️ What's appropriate compensation for referrals to share your business

❇️ And insights into how to grow your business while other people do the heavy lifting for your marketing.

Learn more about Referral Candy Here

Subscribe to our YouTube channel where we put out new videos 2x per week here

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Sharon is an expert in search, display, and video advertising. In this episode you'll learn these three things and more.

❇️ Ideal size of a company to start using Google Ads

❇️ Customization options, and the power of YouTube ads.

❇️ And insights on revenue tracking, budget allocation, and setting goals for return on ad spend (ROAS). So, whether you're a small business or an established brand, get ready to discover how to shape the future of your advertising and make the right investments. Let's dive in!

Connect with Sharon and her team

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SageDigi on LinkedIn

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Will Basta is a co-founder of a logistics company, a product wholesale distributor, and an Amazon management services company. This episode is a breath of fresh air if you're looking to invest in Amazon, but don't like the internet guru dropshipping hype. You're going to learn these three things and more.

❇️ How to find winning products on Amazon at a steep discount to beat the competition

❇️ How to scale your Amazon business quickly and profitably

❇️ And how to truly outsource and turn your Amazon business into passive income

Connect with Will and the team at Ascend

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Ascend on Instagram

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On this episode you are in for an absolute treat! We had the pleasure of diving deep into the world of AI and advertising strategies with our guest, Anatoliy Labinskiy, a true master of the trade.

You'll learn these three things and more:

❇️ How AI is a game-changer for conversion rates and can increase sales.

❇️ How using free gifts boost order value and when to do it.

❇️ And how to use TikTok's different approach to grow your business.

Anatoliy's website

Anatoliy's Instagram

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

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In today's episode we are joined by Brad Miles owner of Lever Movement. Brad shares his inspirational journey of starting a business right before the onset of the COVID-19 pandemic and the challenges he faced along the way. He provides valuable insights on navigating the fitness industry and offers tactical advice for business owners who are determined to pursue their dreams despite adversity. Our conversation delves into Brad's work with Olympians, his global impact, and the amazing possibilities for his company's future. You're going to love this episode, go listen now.

❇️The power of delegation and hiring for your weaknesses.

❇️ The value of market research and identifying a unique niche.

❇️ The significance of adapting to your situation and innovating.

Lever Movement

Lever's Instagram

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

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In today's episode, we have the privilege of chatting with Jacob Baadsgaard, a marketing and agency expert with over ten years of experience. Jacob has not only provided tremendous value to other businesses, but he also shares valuable insights and strategies on how to become a better entrepreneur. You'll learn these three things and more.

❇️ How to find your WHY

❇️ Why Jacob never sold his agency even after many personal and professional difficulties.

❇️ And the stages of growth in every business and how to bring your vision to the forefront.

Jacob's Marketing Agency, Disruptive

Connect with Jacob on LinkedIn

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Subscribe to our YouTube channel where we put out new videos 2x per week here

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On today's episode we have Zach, founder of Foreplay. We dive into the story of Foreplay, a platform that bridges the gap between performance advertising and creative teams. This episode is value packed for anyone looking to level up their creative. You'll learn these three things and more.

❇️ Best practices for creative and how to use Foreplay to your advantage

❇️ The future of ad creative and use case scenarios

❇️ And why everyone can benefit from a shared ecosystem of ad creatives

Learn more about Foreplay

Connect with Zach

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

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On this episode we're discussing the integration of AI writing to content strategy. This topic is evolving over time and one that should be paid attention to. You're going to learn these three things and more.

❇️ How to use AI to help write content and the strategy behind it

❇️ Best practices for ad creatives on Facebook

❇️ And where to start out when advertising online

Learn more about Brenton and Twibi here

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

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Jake is a resilient individual who embarked on an unexpected journey towards creating his own skincare brand. You're going to learn these three things and more. ❇️ Expansion to various advertising channels❇️Scaling by increasing advertising budgets❇️ An inside look at Efficient inventory fulfillment and shipment processesKrete's Website If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it hereSubscribe to our YouTube channel where we put out new videos 2x per week here

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On this episode we have guest Erin Chau to discuss the ever-changing landscape of influencer marketing.

You'll learn these three things and more:

Niche vs. Large Following: The success of selling products depends on a creator's audience
How to negotiate a successful brand partnership
And the power of vulnerability and community support

Connect with Erin

Erin's Instagram

Erin's Website

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

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On this episode we're giving y'all advice on implementing "white space" into your business. W'ere sharing personal struggles with finding the time for creative reflection and how implementing white space has positively impacted our business. You'll learn these three things and more:

- The importance of making time to work on the business, not just in it

Implementing the "white space" concept for business growth
Consequences of neglecting the importance of "white space"

If you’re an online store owner who wants to know the5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Subscribe to our YouTube channel where we put out new videos 2x per week here

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On this episode we dive into the world of storytelling with an expert who has discovered the power of primal emotions in marketing. You'll learn these three things and more:

How brands that create valuable content with an emotional edge are most successful.
Actionable steps to implement storytelling into your business today.
And the biggest mistake Bud light made with their marketing and how you can avoid it.

Get a free copy of Primal Storytelling

Connect with Anthony

BitBranding

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On this episode of The Optimized Store Owner, we explore the benefits of direct mail and how it can be used to generate revenue in a world where social media ads are becoming more expensive. Our guest Dave, talks to experts about how direct mail is an effective and proven media channel. You're going to learn these three things and more:

What are the three different buckets for direct mail
How Postie can be used to acquire new customers
And the power of connecting Postie + Klayvio together

Learn more about Postie

BitBranding

If you’re an online store owner who wants to know the5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

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Adam Robinson is the founder and CEO of Retention.com. Prior to this, Adam was a credit default swap trader at Lehman Brothers. After being inspired by his roommates who founded Vimeo, Adam transitioned into the tech industry and built an email newsletter app. Despite being up against dominant competitors like Mailchimp and Klayvio, Adam developed an identity resolution platform which allowed him to de-anonymize anonymous users on a website and deliver a deliverable email address. Essentially allowing brands to use this data to drive huge amounts of revenue. You'll learn these three things and more:

How to impliment Behaviorally Driven Flows in Klayvio
How to increase revenue with your existing flows
And exactly how you can use it for your store (So good that I thought it was illegal)

Find out more here at Retention.com

BitBranding

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In this episode we discuss how to make money when you have no money. We share practical tips for entrepreneurs who are just starting out, such as leveraging your strengths and using free resources to get your business off the ground. Tune in to learn how to turn your passion into profit, no matter your budget!

Shopify Website VIP Day

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If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Subscribe to our YouTube channel where we put out new videos 2x per week here

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Today, we have the pleasure of speaking with Allie and Bess, the founders of AllieBess, a successful online jewelry brand.We'll dive into their entrepreneurial journey and how they started their business with just $50 each. But this isn't just a story about starting a business - Allie and Bess are also moms and wives, and we'll explore how they navigated the challenges of building a business while balancing their family responsibilities. Along the way, we'll touch on the Enneagram, the art of balancing life's priorities, and what it takes to be a successful entrepreneur. Join us for an inspiring conversation with Allie and Bess on how to build a business and create a life you love.

Shop Allie + Bess

Connect with Allie + Bess on Instagram

BitBranding

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In this episode, we dive into the future of ecommerce and explore the innovative ways to leverage artificial intelligence (AI) and proven marketing strategies to grow your online store. Our guest, Chase Chappel, an ecommerce marketing expert, shares his insights on how AI is transforming ecommerce and how businesses can take advantage of this technology to gain a competitive edge.

Send Chase a DM on Instagram with the word "PODCAST"

Learn more about Chase's agency here or tracking software company here

BitBranding

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On today's episode we are joined by Samir, CEO of QRY, a digital marketing agency focused on scaling ecommerce brands predictably and profitably. We really dialed in on AI and our predictions for the industry, how to navigate the recession, and when to focus on scale or profitability.

Schedule a free strategy call with the team at QRY

Connect with Samir on LinkedInhttps://www.weareqry.com/

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Today on the show we have Ashley Kinkead, an Amazon expert, coach, and master trainer. Since 2015, she's inspired and equipped thousands of business owners around the world. Her program provides Amazon entrepreneurs with the skills and strategies they need to build full-time online empires from the ground up.

In this episode you'll learn these three things and more:

How many products you'll need to get started on Amazon for success
How to find your niche market
And how much profit you should have in each product you sell

Find out more about Ashley and Private Label Mastery

Online Store owner? Join our free online community

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https://www.shopify.com/?ref=bitbranding

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If you're in the fashion arena or looking for actionable advice to grow your business, then this is a must listen episode with Christine Daal of Fashion Angel Warrior.

You'll learn these three things and more:

What you actually need to put into place to quit your job and go-full time as a business owner
How large of a social following you need to achieve your revenue goals
And how to use the "K" factor to create a brand and be able to sell anything.

6 Figure Strategy Blue Print from Fashion Angel Warrior

BitBranding

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Whether you are just starting out or a seasoned veteran, this podcast is for you. Ryan dives deep into the truth of entrepreneurship and what it takes to grow a company to 8 figures per year.

Connect with Ryan here

Find out more aboutPro Hair Labs

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https://www.shopify.com/?ref=bitbranding

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If you're a Shopify store owner, then this is a must listen for you. These are our top apps for 2023 that need to be in your store.

Online Store owner? Join our free online community

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https://www.shopify.com/?ref=bitbranding

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Upsell Monster
Upsell & Cross Sell - Selleasy by LogBase - frequently bought together, product addons, cart page upsell, post purchase upsell, automatic, and its free
Shopify Inbox - omnichannel chat
Wishlist Plus - first entry to have customer purchase
Stamped Product Reviews & UGC - REVIEWS, social proof
Shopify Flow - automate your store
Hotjar -
Booster SEO & Image Optimizer - fast website + SEO organic

TikShop - Insta and TikTok feeds - more social proof

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In this episode, we are joined by subscription model expert Matthew Holoman from QPilot. You're going to learn these three things and more.

How to use subscriptions to grow your business
How to automate your subscription customer experience
And why QPilot is your go-to solution to adding a subscription option for your business.

Find out more about QPilot here

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

https://www.shopify.com/?ref=bitbranding

Try CommentSold

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In this value-packed episode, we are joined by email marketing expert Kyle Stout from Elevate and Scale. You're going to learn these three things and more.

He shares the ideal number of emails to send per week and key numbers to aim for in your business.
How to incorporate email and SMS into your ecomm store successfully
And what numbers you should be hitting in your business and how to improve them

Find out more about Elevate and Scale here

Elevate and Scale's YouTube channel

Online Store owner? Join our free online community

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In this interview, we have Chase Insogna on the podcast. Chase has successfully grown a CPA practice with double-digit growth for the past 11 years. He's build a model, and now works with ecommerce business owners to build their wealth while they build their business.

You'll going to learn these three things and more:

How to use your CPA to work in the gray area
How you should be planning your business for the future to generate wealth
And key areas that almost every business owner is missing when filing their taxes

Learn more about Insonga CPA

Online Store owner? Join our free online community

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In this interview, we have Carl Weische on the podcast. Carl is a CRO-Expert and co-founder of ACCELERATED. With his agency he specializes in accelerating the growth for D2C-Brands by unlocking the power of conversion rate optimization.

You'll going to learn these three things and more:

What is the average conversion rate for stores
The method you need to put into place for better results
And the one simple way that everyone can improve their website conversion rate

Find out more about ACCELERATED here

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In this episode, we interview Jon Loomer. Jon is a Facebook marketing expert and he shares with us his knowledge with growing and scaling successful campaigns from almost a decade of working inside of ads manager. You're going to learn these three things and more.

What does bringing back the 28 day attribution mean for ads
How you can think strategically to find unique ways to target your audience
And how to handle big sales periods in your business to maximize revenue

Find out more about Jon and the Power Hitters Club here

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Online Store owner? Join our free online community

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https://drive.google.com/drive/u/1/folders/1-Z25lmcL1efgJy16Qe1nP5-WunOvmqc2

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In this interview, we talk to Yash Chavan, an influencer marketing expert and founder of SARAL. In this episode you're going to learn these three things and more.

What is influencer marketing and it's benefits.
How to find the right influencers for your business.
And how to create effective influencer campaigns and measure the success.

Find out more about SARL here

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

https://www.shopify.com/?ref=bitbranding

Try CommentSold

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In today's competitive market, it's more important than ever to stand out from the competition. But how do you do that when you're a new clothing store? In this episode, we'll teach you three things that can help your clothing store stand out online.

The order of importance of creating content that's both interesting and useful.
How to cut through the noise with effective brand messaging.
And why you need passion for your brand.

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

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In today's episode, we'll take you through the 4 tasks you need to do before launching your Shopify clothing store.

You'll learn these three things and more:

You'll hear how to get started with Shopify
What role SMS marketing plays in getting returning customers
And how to get customer feedback to help you make your store stand out from your competition.

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

https://www.shopify.com/?ref=bitbranding

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Straight out of college, Karah and her sister started a company to fill a major need in the marketplace. Almost 10 years later and 10 million dollars they've created an apparel brand that is not only generating a major return, but a huge impact as well. You're going to learn these three things and more.

What the secret is to growing a successful apparel store
The biggest mistakes to avoid when starting out
And how to find a deeper purpose to make a bigger impact in the world

Find out more about Angel Competition Bikinis

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

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Understanding what data to pay attention to and how to understand it has become the most pivotal point of growing any online store. In this episode we have JJ. from Mediauthentic on to really help us break down customer journeys. You're going to learn these three things and more.

What data to pay attention to with your marketing
What to do to build a story around your numbers to make them make sense
And how to find the actual lifetime value of your customer

Find out more about Mediaauthentic here

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

https://www.shopify.com/?ref=bitbranding

Try CommentSold

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Email marketing is one of the highest profitability levers that you can use in your business. On today's episode we have Tom Kulzer, CEO of Aweber, an email marketing software for small businesses. You're going to learn these three things and more.

How to improve your email click through rate
How many emails per week you should be sending
And how to stay out of the spam folder.

Find out more about AWEBER here

Connect with Aweber's CEO Tom Kulzer Here

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

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If you have tried to start running ads and wanted to scale up quickly but FB restricted you or you have had your ad account banned, then this is going to be value packed for you. We had Rohaan + Ero on the podcast and dove deep into how to spend big money in your Ecomm business without getting banned. Enjoy!

Check out more about Orange Trail Here

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

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Make better decisions in your business with numbers that actually make sense. No two customers are worth the same to you and so you should not treat them the same. In this episode we have Brian Eberman on to share exactly how Zeenk is changing the game with data to your Ecomm brands.

Check out more about Zeenk

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

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If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Subscribe to our YouTube channel where we put out new videos 2x per week here

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Working on your business instead of in it, the goal phrase for all of us. We've all heard it before, but it's much easier to say than to do. In this episode we have Molly on who is an expert at hiring and training virtual assistants as well as placing them in businesses. If you wear all of the hats in your business, this is the episode for you. Enjoy.

Hire virtual assistants for your business

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If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

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Fast and reliable shipping is not only nice to have, but crucial for customer experience and keeping your customers around. In this episode we have Harry from Amware Logistics. Harry is a logistics expert sharing with us exactly what goes on behind the scenes world and what we need to put into place to make it a seamless experience.

Learn more about Amware logistics here

Online Store owner? Join our free online community

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https://www.shopify.com/?ref=bitbranding

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If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

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When your FB ads take a hit, it's a great idea to diversify, which is why looking at something like Amazon may be a great fit for your Ecomm brand. In this episode we talk with Laura Meyer, CEO of Envision Horizons, a firm built to grow your store on Amazon with less stress and more profit.

Learn more about Envision Horizons here

Online Store owner? Join our free online community

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https://www.shopify.com/?ref=bitbranding

Try CommentSold

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

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In this episode we talk with Melissa from Synder to break down how to get more data out of your Shopify store so that you can make better decisions to increase store revenue.

Ready to grow and scale your ecommerce business?

Find out more about Synder here

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

https://www.shopify.com/?ref=bitbranding

Try CommentSold

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Subscribe to our YouTube channel where we put out new videos 2x per week here

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Ever wondered how you could stand out against the competition in your space? In this episode we have Gen, co-founder of Prehook on to teach us everything about how to use quizzes to drive real revenue for your Ecomm store.

Ready to grow and scale your ecommerce business?

Find out more about Prehook here

Connect with Gen from Prehook

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

https://www.shopify.com/?ref=bitbranding

Try CommentSold

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Subscribe to our YouTube channel where we put out new videos 2x per week here

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We're now building for the biggest time of the year and it all starts now. In this episode we will share with you what needs to be done to have a successful BFCM and year-end for your online store.

Ready to grow and scale your ecommerce business?

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

https://www.shopify.com/?ref=bitbranding

Try CommentSold

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Subscribe to our YouTube channel where we put out new videos 2x per week here

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Whether we are in a recession now or heading into one, you should always have a plan for your business to grow or maintain.

In this episode you're going to learn these three things and more:

How to find your advantage to stand out How to grow when your cost for acquiring a customer goes up And what you should actually look at cutting during tough times. Ready to grow and scale your ecommerce business?

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In this episode we are joined by influencer marketing expert Taylor Lagace. This is a super value packed episode, so make sure you grab something to take notes with.

You're going to learn these three things and more:

The exact influencer strategy you should be using for your Ecomm store.
The short falls of influencer marketing and how to avoid them.
And inside information about common misconceptions about influencer marketing.

Connect with Taylor:

Twitter

Kynship Website

Ready to grow and scale your ecommerce business?

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

https://www.shopify.com/?ref=bitbranding

Try CommentSold

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Subscribe to our YouTube channel where we put out new videos 2x per week here

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In this episode we answer the question on whether or not Facebook ads are getting too hard to use for Ecommerce stores. It's one you have know the answer to.

You're going to learn these three things and more:

What happened to FB ads and why are we seeing big changes.
Which businesses are actually thriving right now.
How to make changes in your business to increase profit

All of these things and more, enjoy!

Schedule a free strategy session for your store

Ready to grow and scale your ecommerce business?

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

https://www.shopify.com/?ref=bitbranding

Try CommentSold

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Subscribe to our YouTube channel where we put out new videos 2x per week here

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TikTok is a potential game changer for your store, in this episode we are going to share with you why. You're going to learn these three things and more.

How TikTok is an unfair advantage right now.
We're going to get rid of the rumors that every tiktok user is between the ages of 16-24.
TikTok + Influencers = growth.

Ready to grow and scale your ecommerce business?

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Shopify has dominated the ecomm website space for years, but there is a new player in town that a lot of online retailers are loving called CommentSold.

In this episode we break down the pros and cons of each and which may be the best fit for your store.

You're going to learn these three things and more:

What benefits Shopify has over CommentSold
How CommentSold does onboarding and why it’s better for you
And how you can actually combine both platforms together.

All of these things and more, enjoy!

Schedule a free strategy session for your store

Ready to grow and scale your ecommerce business?

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

https://www.shopify.com/?ref=bitbranding

Try CommentSold

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Subscribe to our YouTube channel where we put out new videos 2x per week here

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It’s rare that you find new and innovative ways to grow your ecomm business nowadays, but in this episode we’re doing just that.

Ready to add another huge profit stream to your business that isn’t affected by an IOS update?

In this episode you’ll learn these three things and more

How to use offline marketing segmentation to send personalized messages to your customers A strategy to blend your online and offline marketing together for growth And how this form of marketing is more effective than email All of these things and more, enjoy!

If you want exclusive access and a free trial run that we talked about for Post Pilot, just DM us on Instagram @BitBranding

Post Pilot website

Ready to grow and scale your ecommerce business?

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

https://www.shopify.com/?ref=bitbranding

Try CommentSold

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Subscribe to our YouTube channel where we put out new videos 2x per week here

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In this episode we are joined by email and SMS marketing expert Kasey Luck!

You're going to learn these three things and more:

What makes a good email subject and headline.
The best way to design your email pop-ups.
And what email flows you should have in place right now.

Kasey Luck is the Founder & CEO of Luck & Co, an agency helping 7- and 8-figure e-commerce brands maximize their email and SMS revenue. Kasey and her team frequently double the email & SMS revenue of brands they work with. Their secret: a combination of customer-centric approach, being good with numbers, and having fun with content.

Connect with Kasey:

YouTube

Ready to grow and scale your ecommerce business?

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

https://www.shopify.com/?ref=bitbranding

Try CommentSold

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Subscribe to our YouTube channel where we put out new videos 2x per week here

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This episode is jam packed with nuggets on how to grow your clothing store with FB ads

You’re going to learn these three things and more

How to make your testing campaigns effective Why app downloads are a very efficient to drive lifetime value And the number one thing you need to do before you start running your prospecting campaign Ready to grow and scale your ecommerce business?

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

https://www.shopify.com/?ref=bitbranding

Try CommentSold

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Subscribe to our YouTube channel where we put out new videos 2x per week here

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In this episode you’re going to learn these three things and more.

Number one mistake store owners make on their navigation Top elements that must be present in your product description And the most neglected thing shopify store owners just don't pay attention to. All right, let’s get into it. Enjoy

Ready to grow and scale your ecommerce business?

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

https://www.shopify.com/?ref=bitbranding

Try CommentSold

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Subscribe to our YouTube channel where we put out new videos 2x per week here

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This episode is for everyone out there who wants to spend less time yelling at Facebook.

In all seriousness, we tackle key areas that are drastically increasing your ad costs and how to mitigate them.

In this episode you’re going to learn these three things and more.

What your number one focus should be when creating ads How to compete with the ‘big guys’ And why you should only have two to three campaigns running at a time ever. All right, let’s get into it. Enjoy

Ready to grow and scale your ecommerce business?

Online Store owner? Join our free online community

Ready to start selling on Shopify? Get an extended trial here:

https://www.shopify.com/?ref=bitbranding

Try CommentSold

if you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. Get it here

Subscribe to our YouTube channel where we put out new videos 2x per week here

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Until now, one of the hardest parts of growing an online business was keeping a personal human connection.

CommentSold bridges the gap between the online and brick and mortar world, allowing customers to build real relationships from all over the world.

In this episode we have Jason Stoker, director of outbound sales at CommentSold sharing with us his unique experience with the social selling platform.

Jason not only works for CommentSold, but he and his wife own a boutique and exclusively use the platform as consumers to grow their online store.

In this episode you’re going to learn these three things and more.

How to use social selling to build real relationships
How to use CommentSold to grow your business today
And how to keep customers for life.

Next Steps:

Start a free trial of CommentSold

Online Store owner? Join our free online community

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On today’s episode we brought in the website conversion specialist Valentin Radu from Omniconvert. We’re going to cover these three things and more.

What is conversion rate optimization and why you should care How simply improving your website conversion can change your business And how to thrive in a cookieless future.

Find out more about Omniconvert

Ready to grow and scale your ecommerce business?

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One thing is for certain, those who continue to adapt will survive and those who choose not to will be left behind. 2022 is set to be a transformational year for ecommerce.

There are so many exciting new and improved ways to attract and acquire customers, but you can’t be complacent.

In this episode you’re going to learn these three things and more.

Upsell/crossell apps Email apps And the one app you need to gather all your data in one place

All right y’all, I know you’re going to love this episode, let’s get into it.

Ready to grow and scale your ecommerce business?

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2022 is going to an amazing year for all of y’all, I know it. Today’s episode was a blueprint of what you need to do to continue to grow your ecommerce store online.

There are so many exciting new and improved ways to attract and acquire customers, but you can’t be complacent.

In this episode you’re going to learn these three things and more.

How to create an amazing customer experience How to grow your business with less data And how to shift back into creating great creative like copywriting, videography, and graphic design

All right y’all, I know you’re going to love this episode, let’s get into it.

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2022 is going to an amazing year for all of y’all, I know it. Today’s episode was a blueprint of what you need to do to continue to grow your ecommerce store online.

There are so many exciting new and improved ways to attract and acquire customers, but you can’t be complacent.

In this episode you’re going to learn these three things and more.

How to create an amazing customer experience
How to grow your business with less data
And how to shift back into creating great creative like copywriting, videography, and graphic design

Connect with Chole

https://ecommercemasterplan.com

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One thing is for certain, those who continue to adapt will survive and those who choose not to will be left behind. 2022 is set to be a transformational year for ecommerce.

There are so many exciting new and improved ways to attract and acquire customers, but you can’t be complacent.

In this episode you’re going to learn these three things and more.

All right y’all, I know you’re going to love this episode, let’s get into it.

Ready to grow and scale your ecommerce business?

View Details

One thing is for certain, those who continue to adapt will survive and those who choose not to will be left behind. 2022 is set to be a transformational year for ecommerce.

There are so many exciting new and improved ways to attract and acquire customers, but you can’t be complacent.

In this episode you’re going to learn these three things and more.

All right y’all, I know you’re going to love this episode, let’s get into it.

Ready to grow and scale your ecommerce business?

View Details

One thing is for certain, those who continue to adapt will survive and those who choose not to will be left behind. 2022 is set to be a transformational year for ecommerce.

There are so many exciting new and improved ways to attract and acquire customers, but you can’t be complacent.

In this episode you’re going to learn these three things and more. The future of payment options What is zero party data and why it matters And the latest advertising platform you need to take advantage of

All right y’all, I know you’re going to love this episode, let’s get into it.

Ready to grow and scale your ecommerce business?

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Live social selling has been brewing in the background this year… we’ve seen major players implement their versions and now its time for you to act.

In this episode you’re going to learn these three things and more. What is live social selling? How does it actually work? Who are some of the big players in live social selling And How you can get started today

All right y’all, I know you’re going to love this episode, let’s get into it.

Ready to grow and scale your ecommerce business?

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Driving traffic is step one, but without a great product descrtipon all you will get is a ton of visits and no conversion. In this episode we are going to break down the do’s and don’ts with product descrtiptions and how you can sell more online.

You’re going to learn these three things and more:

How product descriptions actually drive sales The elements of a product description that converts And what combination of elements along with product descriptions will keep your customers coming back for more.

All right y’all, I know you’re going to love this episode, let’s get into it.

Ready to grow and scale your ecommerce business?

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Organic posting is the glue that connects all your marketing efforts. In this episode we go over the last pillar of our ecomm accelerator process.

you’re going to learn these three things and more.

How does organic posting help you long term Best practices when it comes to organic posting Ideas on what you should be posting

All right y’all, I know you’re going to love this episode, let’s get into it.

Ready to grow and scale your ecommerce business?

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Organic posting is the glue that connects all your marketing efforts. In this episode we go over the last pillar of our ecomm accelerator process.

you’re going to learn these three things and more.

How does organic posting help you long term
Best practices when it comes to organic posting
Ideas on what you should be posting

Ready to grow and scale your ecommerce business?

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Clothing boutiques and apparel brands are struggling to generate sales right now with even more competition everyday. In this episode you’re going to learn these three things and more. What is live social selling? This is new to pretty much everyone Who is this for and how we have seen brands use live selling And how live selling can double your online store

All right y’all, I know you’re going to love this episode, let’s get into it.

Ready to grow and scale your ecommerce business?

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Hey y’all, I hope today is treating you well. Today is an episode that is absolutely packed with value. I am going to re listen to this one over and over again. Our guest is Chase Diamond, the go-to guru when it comes to email marketing.

In this episode you’re going to learn these three things and more. How many emails you should be sending to your list every single week How to increase your email optin rate And one automation that I almost guarantee you haven’t heard of, I know it was new for me.

Ready to grow and scale your ecommerce business?

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Hey y’all, I hope today is treating you well. Today is an episode that is absolutely packed with value.

In this episode you’re going to learn these three things and more.

How many emails you should be sending to your list every single week

How to increase your email optin rate

And one automation that I almost guarantee you haven’t heard of, I know it was new for me.

Ready to grow and scale your ecommerce business?

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Have you wondered what numbers do you need to pay attention to in your website analytics? Well we have the answer for you.

In this episode you’re going to learn these three things and more.

The only number that matters in your online store Well go over industry averages and the goal you should be striving for And well give you 5 plus ways to increase this number

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Hey y’all! Today we have Chase from Electric Eye. Chase is a marketing agency owner who specializes in helping brands grow through online advertising, email marketing, and site optimization.

In this episode you’re going to learn these three things and more. The number one off the shelf theme from Shopify that Chase suggests to use How often you should be in touch with your customers And since the IOS update, why ROAS doesn’t matter, but which real numbers you should be paying attention to.

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Hey y’all, I hope today is treating you well. Today’s episode was our first solo episode and there was a ton of value dropped for you online store owners.

In this episode you’re going to learn these three things and more. Where you should be spending your advertising dollars What content is working right now for extremely cheap purchases And a free resource to share with you exactly how much you should be spending on online ads

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Hey y’all! On today’s episode we have David from InBeat Agency. David’s agency specializes in helping brands create relationships with micro influencers to build awareness, drive sales, and create content. This was a value packed episode and we walked away with a ton of notes.

In this episode you’re going to learn these three things and more.

How many micro influencers you need for your campaign
A practical use scenario for clothing boutiques and apparel brands
And why influencer marketing is still one of the most untapped avenues to drive sales for your online store.

BitBranding Links

Free Ecomm Training

YouTube Channel

inBeat Agency Links

https://inbeat.agency/

David's LinkedIn

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Only a small fraction of businesses ever hit seven figures, and although it can be a little daunting, it’s actually a little more pragmatic than you may think.

Today’s guest is no stranger to helping businesses grow and scale profitably, so I know you’re going to want to grab a notebook or Ipad for this one.

In this episode you’re going to learn these three things and more.

The most common problems DTC brands have and how to overcome them
How to continue to acquire customers profitably even when costs are rising through social media advertising
And step-by-step how to take your Ecomm brand to seven figures.

All of that and more, enjoy!

Ready to grow and scale your ecommerce business?

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Hey y’all, I hope you are having a great day! Today we have Rachel Smith from Jaxe and Grace Boutique. This was such a fun episode and I know that if you’re an online boutique or apparel brand this is going to be value packed.

In this episode you’re going to learn these three things and more.

How to get rid of last season’s items quickly, easily, and profitably
How to solve your inventory problem and stop making big mistakes
And how to get more engagement + sales on your live videos

All right y’all, I hope you enjoy this episode, let’s get into it.

Connect with us

Our Company Website

BitBranding on Facebook

BitBranding on Instagram

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Hey y’all, I hope you are doing great! Today we have an unusual, but exciting episode. Christian and I are going to break down how brick and mortar businesses can add another revenue source by going all in on online.

In this episode you’re going to learn these three things and more.

The right steps to take when making the transition
How adding this extra revenue stream can quickly replace your brick and mortar revenue
And how to create similar processes and systems that already work offline and transition them online

All right y’all, I hope you enjoy this episode, let’s get into it.

Ready to grow and scale your ecommerce business?

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Hey y’all, I hope you are doing great! Today we have a great episode that is really going to add value to your Ecommerce life. Our guest is Joseph from Debuitfy, arguably the best all-in-one Shopify theme on the market.

In this episode you’re going to learn these three things and more.

Who Debutify is for and why it should matter to you and your business
How to save yourself time and money in your business
And some insights into industries that are untapped in the Ecommerce space

All right y’all, I know you’re going to love this episode, let’s get into it.

Ready to grow and scale your ecommerce business?

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Hey y’all, I hope today is treating you well. Today is an episode that is absolutely packed with value. I am going to re listen to this one over and over again. Our guest is Chase Dimond, the go-to guru when it comes to email marketing.

In this episode you’re going to learn these three things and more.

How many emails you should be sending to your list every single week
How to increase your email optin rate
And one automation that I almost guarantee you haven’t heard of, I know it was new for me.

Ready to grow and scale your ecommerce business?

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Hey y’all, I hope you are doing well! We have another amazing episode today. Nik from Bucci Coffee is on and he added a ton of value about starting an Ecommerce business.Creating something from scratch is a big risk, but the payoff is more than fulfilling. In this episode, Nik talks about how he took his love for coffee to the next level by not only producing coffee he loves, but one that has created demand locally and online.

You’re doing to learn these three things and more

How traveling the world gave Nik the inspiration and creativity to pull the ripcord to start his own ecommerce business
How to personalize your brand online and make your customer come back again and again.
How to create a brand that is focused on sustainability and quick tips for shippingq

Ready to grow and scale your ecommerce business?

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We have an amazing episode for y’all today! Ryan is the CEO of Pistol Lake, an ethical manufacturing clothing brand that provides real functionality for those who are on the go.

In this episode you’re going to learn these three things and more.

How to stop the scroll on Facebook and Instagram to lower your cost to acquire a customer

Why Pistol Lake would continue to thrive even if you took away all of their social advertising.

And How to build a brand that can continue to grow WITHOUT giving a discount

Ready to grow and scale your ecommerce business?

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Hey y’all! On today’s episode we have Scott Simson, CEO of video marketing world and founder of Raffti Media.

Scott and his wife Camber have built a YouTube channel with over 300k subscribers and 100+ million views.

Scott was also a consultant for us and now a friend, so we have had the pleasure of seeing his zone of genius first hand.

In this episode…

You’re going to learn these three things and more.

The most common mistakes when starting or growing a YouTube channel
Why YouTube is still the best kept secret for business
And the exact strategy Scott would put in place if he was an eCommerce business just starting out on YouTube

All right, let’s jump into the episode

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Hey y’all! On today’s episode we have Stephanie Brown, CEO and founder of Ox and Pine.

Stephanie is like most ecommerce business owners that I’ve met, they find something that they like and are passionate about, word spreads, and a business is started. Stephanie is also a mother of four and still finds time to run.

If you’re an ecommerce business owner, you can probably relate.

In this episode…

You’re going to learn these three things and more.

How to market handmade products online effectively
How to grow and scale if you are bootstrapping
And the one platform Ox and Pine leverage to drive 500k visits to their online store every month.

All right, let’s jump into the episode

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Hey y’all I hope you are having a great day.

On today’s episode we have Libby from Libby’s Boutique. Libby has been a client of ours for over five years so we’ve had the privilege of seeing the transition over time from retail only to thriving online boutique. Her online sales now completely dwarf her retail location and is growing each and every month. Libby has found the key to building a boutique business over the long haul. Libby’s story is a humbling and relatable. If you are starting a boutique or clothing business and want to learn how to go from $100k years to six figure months, this episode is going to be super valuable for you.

You’re going to learn these three things and more.

How to set your business apart from others just like it
How to use video and live selling to double and even triple your current sales
And Libby’s secret weapon for continuous growth personally and professionally

Shop Libby’s Boutique

Want to know the 5 keys to successfully growing and scaling your Ecommerce business? Get instant access to our free 15-minute training https://www.optimizedstoreowner.com/ecomm-training

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Hey y'all welcome to the Optimized Store Owner show where we help frustrated store owners become impactful store owners through tips, tactics and strategies.

On today's episode we have Cody Neer from Ecommerce Brand Academy.

You're going to learn these three things and more

A tool that connects funnel data transactions into your shopify store
The number one mistake print on demand business make on organic posting
And a new platform for scaling your print on demand business

Learn more about Ecommerce Brand Academy

Free Ecommerce Training to Grow and Scale

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Facebook is still one of the most powerful tools to help ecommerce businesses grow and scale profitably online. On today's episode we welcome special guest Charley from The Facebook Disrupter who shares insights into how to begin to win at Facebook ads. Don't worry, Charley is going to share a ton of insight and break it down simply, even for beginners. Charley is known for spending over 1M per day on Facebook, one of the top 100 FB advertisers, and has worked with some of the largest brands in the world.

Find out more about charley at https://facebookdisrupter.com

Want to know the 5 keys to successfully growing and scaling your Ecommerce business? Get instant access to our free 15-minute training https://www.optimizedstoreowner.com/ecomm-training

p.s. We drop two new videos on YouTube every week, click here to subscribe

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We're not going anywhere, but we are making a shift in the business.

Let me explain...

This is a move that our business has taken and one that we believe only makes sense for our audience so we can provide the most value.

We are moving the podcast into the ecommerce space and are going to be providing a ton of value for online store owners to help them grow and scale their businesses. Which means we can no longer produce episodes for local businesses. :(

Our new podcast will feature industry leaders, case studies, and provide overall actionable advice for store owners who are just starting up all the way to those who want to scale from six figures per year to six figures per month.

If you're not an ecommerce business and have been listening for awhile we would like to thank you for giving us your time as we know you could spend it doing anything else and your attention means so much. Thank you for sticking by our sides, we are forever grateful.

To our ecommerce businesses and store owners we are SO EXCITED for the content that will come from our new podcast, The Optimized Store Owner Show, which will be on this feed and you will NOT need to resubscribe.

Our first episode will drop on May 24th, 2021. You will not want to miss this.

If you have any questions at all, we are most responsive on IG, you can send us a DM here

Reading this AFTER May 24th, then you are in the right place and make sure to subscribe if you are looking to grow your ecommerce business.

Thank you,

Aaron and Christian

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How to build an ecommerce brand fueled by local support.

Garry is the founder of Farm2Me, their mission is to provide a resource for everyone to be able to afford local food, like our grandparents did, by shopping from local growers and producers at the local-level.

The business started out as a direct to consumer brand, but they saw that real change was needed for the grocery industry and the best way to do that was to focus on wholesale.

You're going to learn these three things and more on today's episode

How to diversify your ecommerce strategy

When and how to start making moves in your business

And what a food system is and why it's so important to all of us

Want to know the 5 keys to successfully growing and scaling your Ecomm business? We created a free 15-minute training where you can get instant access here: https://www.optimizedstoreowner.com/ecomm-training

Connect with Farm2Me

Farm2Me

Farm2Me Instagram

Garry's Instagram

Connect with us

Our Company Website

BitBranding on Facebook

BitBranding on Instagram

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The only thing in life that is constant is change. The same can be said for us at BitBranding as we are changing things up.

It's been over 200 episodes and almost four years of podcasting to this point, but our goals and business have shifted. We now have a new approach to the way we want to serve our clients and y'all as our listeners.

Don't worry, this move is for the better and we promise to bring this podcast up 10x.

For those of you who have been listening since day one, we cannot thank you enough. Even if you have only been listening for a few weeks, we truly appreciate you giving us your time.

On today's episode we're going to be talking about these three key areas

The future of the The Marketing Natives (RIP)How we plan to reformat our episodes, including guests and total episode lengthAnd how we are going to completely dive into one area of business, niche down, and serve y'all way better than we ever did before.

Consider this the turning point of the way BitBranding created podcasts.

That being said, bare with us as we make the full transition over the next few months

As always, if you have questions or need clarification on anything, jump over to BitBranding on Instagram and shoot us a DM

Online store owner?

Check out our Ecomm Accelerator Process free training, a proven system to help frustrated store owners become the impactful store owner and generate consistent sales in their store. Watch the training now for free: https://www.optimizedstoreowner.com/ecomm-training

Connect with usOur Company WebsiteBitBranding on FacebookBitBranding on Instagram

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Picking the right theme for your Shopify store can literally make or break your business.

Seriously, the conversion rate on your website is the most important metric you need to work in your favor.

In this week’s episode we get to talk with Joseph who runs the podcast for Debutify, a powerful Shopify theme that allows customers to use their built-in system and get rid of all the app headache.

What you’re going to learn

Where the future of ecommerce is headed
How Debutify crushes the theme competition with all of their amazing features
What strategies successful stores have put in place to stand out from the competition

Connect with us

Our Company Website

BitBranding on Facebook

BitBranding on Instagram

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Building a successful ecommerce business is tough, but the difference between a great store and one that doesn’t perform really isn’t that different.

In this episode we’re going to share with you six mistakes most Shopify store owners make and how you can avoid them.

You’re going to learn

What apps give you an unfair advantage
Analytics, which ones matter most
And the number one factor on whether or not someone will buy from you.

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Podcasting… the future of online authority?

In this week’s episode we had the pleasure of sitting down with Omar from Nomadables, a Texas based podcasting agency and master of remote work.

You’re going to learn:

How to create countless pieces of content through podcasting
The best way to utilize and monetize your podcast
And insight into how to use Clubhouse to grow your social reach

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Nomadables Website

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Nomadables Facebook

Nomadables Youtube

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Making this one mistake could cost you time and money.

There are a lot of factors that go into making an online business successful, but online advertising is absolutely one of the fastest way for you to accelerate growth.

In this episode we’re going to cover why boosting Facebook posts is the wrong way to advertise your ecommerce store.

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Coffee and Ecommerce lovers!

We had a great time sitting down with Nik, owner of Bucci Coffee Co.

Nik started Bucci Coffee from his interest in artisanal food and beverages and their focus is currently on brewing the world’s finest organic specialty cold brew coffee for households and businesses, with mail order distribution anywhere in the United States.

Christian actually ordered some of the coffee and was blown away with how smooth it was (He isn’t even a coffee drinker)

Nik also allowed us to peel back the curtain and share some of his numbers for the business… this is where you can gather a lot of insight.

You’re doing to learn these three things and more on today’s episode

Nik’s approach on sustainability + tips on shipping across the U.S.
How to personalize your brand online and make your customer come back again and again.
How Nik improvised and persevered to build his own brewing equipment
Want to know the 5 keys to successfully growing and scaling your Ecomm business? We created a free 15-minute training where you can get instant access here: https://www.optimizedstoreowner.com/ecomm-training

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Social media and in-your-face advertising only shows one side of entrepreneurship and it’s not accurate for most people who run a business.

Money is needed to grow, scale, and make an impact, but it is only one piece of the puzzle and it should be prioritized as a must-have, but not a stop at nothing metric.

The new world of entrepreneurship today is focused on something so much bigger than money, they are focused on making the world a better place and creating one where they, the business owner, fulfill their deeper purpose and help more people.

Entrepreneurs who believes that business is so much more than money, this podcast episode is for you.

If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15 minute training where you can get instant access here: https://www.optimizedstoreowner.com/ecomm-training

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Most people think…. Facebook and Etsy are a great place to sell products online but that might be the worst advice on the internet. Especially for online store owners who want to grow their business.

But I get it. Everyone says that you can sell on Facebook and Etsy already gets a ton of traffic, So it’s easy to believe.

Not everyone who sells here makes money

But let me ask you. But if that were true then everyone who sold their products on Facebook and Etsy would have super successful businesses. And we all know that’s not the case. In fact, if you keep holding this belief you could actually stunt your growth and miss out on better opportunities.

You can’t track user data or deepen the customer experience

But you know how you can actually get consistent sales and grow your online store? You build a store on Shopify, find out exactly who your target audience is, start creating content that your audience will enjoy, drive traffic to your website, then start online advertising and optimizing the traffic to your site with repeat customers.

So let me ask you. Do you really want to keep thinking Facebook and Etsy are some kind of eCommerce unicorn and risk building a store that is sustainable for long-term growth or do you want to build a store that gives your brand the ability to become the impactful store owner and achieve your sales success?

If so then you need to check out our Ecomm Accelerator Process, a proven system to help frustrated store owners become the impactful store owner and generate consistent sales in their store. Schedule a free strategy session here: https://sales.bitbranding.co/

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TikTok has only continued to catch users attention over the past year and small businesses can now take full advantage of the exposure.

On today’s episode we are talking with Wash Broz a local small business in North Texas who went viral on TikTok and has now helped scale their business online.

These guys replaced one of their parents salary all while going to school.

We’re talking about:

How they got started on TikTok
The business model that proved to be successful
And how they got picked up by NBC 5 to share their story for free

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You’re about to learn how to get more comfortable on camera, which is step number two, Content Creation and messaging of the Sales Accelerator Process and it is incredibly important because most people shy away from making video because it’s ‘scary’

When they do that they extremely limit themselves from their potential because they know social media prefers video

That may be exactly what you’re doing right now.

Don’t worry, we’re going to give you three exact steps to getting more comfortable with the camera.

You’re going to learn:

How to gain confidence on camera
Quick tips you can implement today
And why video should be at the center of your content strategy

Getting comfortable on camera is so important, and this is a major step, but without a great strategy to put out these videos, they aren’t going to reach the right audience.

We have created the exact framework needed to help you become the impactful store owner. If you want to hear more about how the Sales Accelerator process can grow your business, you can schedule a free strategy call here: https://sales.bitbranding.co/

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Store owners!

You’re about to learn how to get more repeat customers, which is step number 4 of the Sales Accelerator Process.

This is incredibly important because most people sell a product to someone one time and then chase the next... and when they do that... they have to spend more time and money than if they focused on their current customers…

and that may be exactly what you’re doing right now.

Don’t worry, we’re going to walk you through exactly how to get repeat customers so you can grow your store with more profitable sales.

P.s.

If you’re ready to learn the exact steps needed to grow, schedule a free strategy session here: https://sales.bitbranding.co/

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We started this journey back in 2016 and have learned so much along the way.

In this episode we really want to highlight some of the main takeaways we had over the last five years so that we can help you achieve your goals even faster.

You’re going to learn about what to do to grow a business quickly, what not to do and a little more insight into who Aaron and Christian from BitBranding are.

It has been our absolute pleasure to serve y’all over these past five years. Whether that’s been working with you as a client, answering questions on social media, or creating content for you.

Without y’all we could not have made it even close to five years.

So, to help give back some additional knowledge and time, we are running a contest from now until February 10th 2021 where we are giving away over $10,000 in giveaways.

If you’re interested in taking advantage head over to http://contest.bitbranding.co/ to enter before it’s too late.

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This week we set down with the power couple Antoine and Tiffany Green behind Wing Snob, a new wing spot in North Texas. They just have better wings.

In this episode we’re talking about starting a franchise. How they did it, what they learned, and some areas they would have changed.
The challenge of starting a business literally in the middle of a pandemic
How to build a business to stand the test of time
And how they are shaping their family’s future by sharing the experience with their kids.

Connect with Wing Snob in Allen

Wing Snob on Facebook

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Call to order 469-454-WING

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Don’t want to pay a ton of money to drive traffic to your Shopify store?

Most store owners get frustrated when they are trying to grow their store and learn online advertising.

Luckily in this episode we are going to break down some simple, free, and easy to implement ways for you to drive more traffic to your store.

In this episode you’ll learn

TikTok and how to leverage it for maximum reach
Why you should have a Google my Business account even if you don’t have a retail location
And the number one way to drive significant traffic to your site

BitBranding is here to provide stability, flexibility, and happiness to inspire the passion driven entrepreneur and help them achieve their deeper purpose.

“If That’s You” Help us create a world of impactful store owners who can make a difference in the world. Schedule a free strategy session here: https://sales.bitbranding.co/

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If you’re a new store owner, then you know that getting traffic to your website can sometimes be a little frustrating.

Some weeks you get a decent amount of traffic and sales and the next it’s just well, not so good.

Facebook is one platform if you learn it well can absolutely pay dividends and transform you into the empowered store owner.

In this episode you’ll learn:

What type of content preforms best with FB ads. Images, carousels or videos
Insight into one big mistake store owners make when writing copy/text for their ads
And the power behind redundancy and frequency and how to effectively use them in your business to increase sales and lower overhead

All of this and more!

BitBranding is here to provide stability, flexibility, and happiness to inspire the passion driven entrepreneur and help them achieve their deeper purpose.

“If That’s You” Help us create a world of impactful store owners who can make a difference in the world. Schedule a free strategy session here: https://sales.bitbranding.co/

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This is probably the only podcast you’ll hear from us that we hope is obsolete quickly after it airs.

In March of 2020 we were all bombarded and disrupted with a change to our lives and business.

Some believe that shutting down businesses and locking down is the best way to move forward. We are not here to talk politics, but we are going to talk about is what to do IF there is a second lockdown.

What you’ll learn today:

How to build a business sustainable through a lockdown and even thrives.
Why panicking isn’t needed and how you can avoid it
And the best way for you to come out of a lockdown if it happens and continue to grow your business in stride.

If you’re a local business owner who wants to drop the monthly marketing agency retainer and set up the three core pillars to successfully grow your business online, watch our free training here: https://leadsaccelerator.bitbranding.co/local-business-leads

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This is such a special episode for us, we were able to interview Libby from Libby’s Boutique, one of our very first clients five years ago.

Over the years Libby’s has transformed and grown into a community staple in her small town, but with the power of social media and online sales she’s been able to impact lives all over the United States.

If you love American Dream success stories and want to be inspired, you’re going to love this episode.

You’re going to learn:

What you should be using to define success in your online business
How to create real relationships with people you’ve never met
And how to grow and scale an online business

If you’re an online store owner and want to know exactly how much you should be spending on advertising to grow your business profitably then grab our free plug-and-play calculator here: https://ecommerce.bitbranding.co/calculator

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Libby’s Boutique Website

Libby’s Boutique Facebook Page

Libby’s Boutique VIP Group

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Instagram dropped it’s own version of TikTok.

Paying attention to the data after a new feature comes out is a great way to accelerate the growth of your business.

In this episode you’ll learn

The type of content you should be creating with Reels
How you can use TikTok as inspiration to create new content on Instagram Reels
And why if you are a product based business this can be extremely beneficial for reaching new customers

If you’re an online store owner and want to know exactly how much you should be spending in advertising to grow your business profitably then grab our free plug-and-play calculator here: https://ecommerce.bitbranding.co/calculator

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If you listened to last week’s episode you know that email is so powerful and a core component to grow your business.

Now that we know email is crucial we can focus on how to get the most bang of our buck with higher email open rates.

We’re talking about:

Why the sender name is so important
Quick tips to easily improve your subject lines
And the easiest way to customize the right message to the right audience so that you can resonate with your audience

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

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Everyone can start a business, it’s keeping it around that is the hard part.

The second hardest part is arguably scaling or growing said business, but in this episode we have some tactical and actionable advice to help you do it quickly.

We’re talking about:

The 5 one’s and why they are so important
How to avoid chasing shiny objects
And the absolute most powerful way to predictably scale your business

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

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More and more we are seeing that you can’t ignore platforms like TikTok.

On today’s episode of The Marketing Natives we have David from Run Buddy Mobile sharing how he grew his business from an idea to getting nationally recognized attention and virality on TikTok. Run Buddy now has over 125k followers and continues to capitalize on the platform growth.

You’re going to learn:

The strategy that David uses on TikTok to grow his business
Why documenting is so much more important than creating
How often you should be exercising your dog, trust us, it isn’t enough
And how to ride a wave of popularity and capitalize on it

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process so that you can work more on your business vs in it. Watch the training

Connect with Run Buddy Mobile

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This past weekend there was a picture that painted an amazing analogy for 2020 and 2021.

The picture was a larva and next to it was the year 2020. The second picture posted beside it was a butterfly and the year 2021.

No matter what happened this year, you can be planning for the best year ever in your business in 2021.

This week we’re talking about areas that are still under utilized by the masses that you can take advantage of to grow in 2021.

You’re going to learn about:

Stories, Reels, and YouTube
Facebook groups
And how to steal business away from the competition with TikTok and LinkedIn

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

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There are a lot of factors that make an online store successful.

But in this week’s episode of The Marketing Natives we’re going to chat about three major components that will help you scale from $0 to $30k/mo

What you’ll learn about today: 1. Which numbers you should be looking at daily in your business 2. Why testing may be the fastest way to grow 3. The unfair advantage that most people aren’t talking about that you can leverage today

If you’re an online store owner and want to know exactly how much you should be spending to hit your revenue goals we created this free calculator you can use today. Start using the calculator now

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In this week’s episode we’re talking about how to sell more on your Shopify store… it’s not what you’re thinking. You’re going to learn about:

Social proof and how important it is for eCommerce
How and why your website speed should be your number one priority
The one app that every eCommerce business must have installed

If you’re an eCommerce business and you want to find out exactly how much you should spend on advertising to hit your revenue goals, steal our free calculator here Connect with us Our Company Website BitBranding on Facebook BitBranding on Instagram

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In this week’s episode we talk about the biggest asset in business, time. In the early days we wasted A LOT of time, because we didn’t know better. We thought you had to sit down with someone for an hour to talk about your business and then listen to theirs so you can build a relationship with them. Although that is true, the fallacy is that it wasn’t the only way.

We’re talking about:

The three things you should stop doing so you can save time and grow your business
How we wasted FIVE HOURS with one person and how you can avoid it too.
The exact step-by-step process we put in place to never get on a phone call or meeting with someone who isn’t qualified.

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

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Today on the show we are sitting down with preaching and business coach, Pete Briscoe to talk about how to handle adversity, build confidence, and grow as a leader. Pete is the former senior pastor of Bent Tree Bible Fellowship for During his time at Bent Tree, the church grew from 200 people to over 5,000. Pete has preached over 4,000 times and understands what it takes to prepare each week and the need to be at the top of your game. Since leaving Bent Tree, Pete has started his own coaching business for leaders to help eliminate blindspots, focus on self-care, and make an impact with their work. In this week's episode we're talking about: * Why Self-care should be the number one priority to grow as a leader * Where Pete thinks Church and business are headed in the next 5 years * At what point Pete felt called into ministry * And how Pete runs his coaching business, traveling across the U.S. in an RV

Connect with Pete Briscoe Website Facebook Email Connect with us Our Company Website BitBranding on Facebook BitBranding on Instagram If you're a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

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As a business owner there are a few things you have to know to be successful long-term.

Number one is your Numbers.

You have to know the numbers in your business. Can you imagine selling a product or service, thinking you made a profit, but really you lost money?

It happens all of the time, sadly.

But in today’s episode we we are going to clear things up and move you in the right direction, to grow your business profitably

What you’ll learn :

What you should really be focusing on when thinking about your cost per lead
What numbers matter the most when determining your return on investment
And walking you through our lead cost calculator LIVE

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

p.s. If you want the the calculator for Free, just send us a DM on Instagram @BitBranding

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In this week’s episode we’re diving deep into our businesses blind spots and sharing with y’all what we learned. How we overcame the blind spots and how we plan to attack the new ones (there are always new blindspots)

What you’ll learn:

What types of systems you should have in place as a fail safe to follow trends
Why hiring a business coach can be the highest ROI in your business and how you should find one.
How to Reduce the amount of inputs in your business.

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

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If you want to grow online… video MUST be part of your strategy.

You don’t need the best equipment to make an effective video, but what you do need is a strategy and a little bit of knowhow on the psychology of a video that makes people take action.

In this episode of The Marketing Natives we have a ton of fun breaking down tips for y’all to not only use video to reach more people, but to grow your business by closing more deals.

What you’ll learn:

How to grab attention and get people to watch your videos longer
Why it’s so important to SHOW vs Tell
And the one mistake most people (Including veterans in the space) make when creating videos online

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

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When your needs are met, the only thing that will continue to push you forward is passion.

In this week's episode we had the pleasure of chatting with Stephanie, owner of Ox & Pine

You're going to love her story because it's so relatable and authentic.

We’re talking about:

Marketing a handmade products ecommerce store
The uncomfortable decisions that Stephanie needed to make in her business to move the company forward.
The one platform that Ox and Pine leverages to get over 500k visits per month

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

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Most people make this HUGE mistake when building a website.

It’s so common that it’s become an industry norm to create a website because that’s what you’re ‘supposed’ to do.

But the purpose of the website is to either generate leads or sales. Sure, it can be a great business card, but why waste so much time and money on something that doesn’t consistently bring you growth in your business?

In this episode we’re talking about:

Why performance and speed should be your number one priority
The correct amount of call to actions you should have
How to create a personality for your site and the importance of it to create a higher conversion.

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In this week’s episode we talk about competition. There are typically two trains of thought when it comes to competition, watch your competition and know what they are doing or the second option is to do your own thing and not care.

It’s a dicey situation because there is merit to both directions, that’s why we’re diving deep into what you should be doing to stand out including whether or not you should be watching what the competition is doing online.

We’re chatting about:

Naming your product or service
How to be a local authority
The one thing that will put you 200% ahead of your competition

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

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We’re talking about:

The posting strategy we used when we started our business
Why not being on a social platform can actually help you grow your business faster
When you should join a new social platform

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

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The first thing you think of when you hear the word ‘accounting’ isn’t always sexy.

But on today’s episode of The Marketing Natives, we hope we can change that narrative for you.

We had the opportunity to sit down with Sean Duncan from SMD Consulting and talk about the next generation of accounting and how business owners can leverage the new model.

You’re going to love this episode!

We’re talking about:

Why Sean skipped out of a career with the FBI to chase a life of purpose with his family
How SMD created a new model of accounting that every business owner needs to know about
And the three categories you should be writing off in your business to save on taxes

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

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Who you follow online is more important than ever.

With the constant bombardment of differing opinions, it’s hard to tell what the truth is anymore, especially when it comes to business.

We all know the “gurus” who make it seem like they are running thriving businesses and living the exotic life, but it’s all a lie.

Ramit has been a steadfast leader in the personal finance and business arena for 10+ years and is someone we have learned a ton from.

In this podcast episode we chat about what we learned from Ramit over the past decade and what it was like to meet him in 2019.

We’re talking about:

The three things you should stop doing so you can save time and grow your business
How we wasted FIVE HOURS with one person and how you can avoid it too
The exact step-by-step process we put in place to never get on a phone call or meeting with someone who isn’t qualified

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

Connect with us

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In this week’s episode we talk about becoming a local authority, why it’s important, and how to create influence in your industry.

We’re talking about:

How we achieved local celebrity status
The steps you need to take to create episodic content that builds a brand
How to scale your celebrity status to the next level once you have consistency

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

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In this week’s episode we talk about the fastest way to grow and scale your business to the elusive six figure mark. We talk to a lot of local business owners and they are all focused on making it to six or seven figures. We’re breaking down the secret sauce in this episode.

We’re talking about:

The proven 5 part process to get to six figures in one year
Why too many offers and audiences will hurt you
The benefits of Focusing on one thing

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

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In this week’s episode we talk about how and why you have to give up areas in your business and delegate to grow. We’re sharing behind the scenes of our business and what we gave up to scale.

We’re talking about:

How to stop doing everything in your business
The benefits of working on your business vs in it
What you need to do once you start to delegate

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

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When your business grows to a certain level, and you can no longer run everything, and then realize you need to bring on a team to grow and scale, the next step is putting standard operating procedures in place.

We have the perfect guest to help us dive deep on SOP’s

In this week’s episode of The Marketing Natives we have Jordan Gill, owner of Systems Saved Me and master of all things operations and systems.

We’re talking about:

The defining moment in Jordan’s business where she hated what she was doing after only five months in business and how she pivoted.
How to use VIP days to charge by value not hours
Quick tips to help you make the shift to charge more for your services

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

Connect with Systems Saved Me

Systems Saved Me Website

Systems Saved Me Facebook

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We’re talking about:

The three things you should stop doing so you can save time and grow your business
How we wasted FIVE HOURS with one person and how you can avoid it too
The exact step-by-step process we put in place to never get on a phone call or meeting with someone who isn’t qualified.

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

Connect with us

Our Company Website

BitBranding on Facebook

BitBranding on Instagram

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In this week’s episode Aaron and Christian talk about their business partnership and what it’s like to work with friends. Whether you have worked with family or friends or not, you have most likely heard rumors or stories. Some good, some bad.

We’re talking about:

Our friendship before BitBranding and how we become a dynamic duo
The one thing you must have implemented if you run a business with friends or family
How to navigate the difficult times and still keep your personal relationships intact.

If you’re a local business owner who wants to generate more qualified appointments online we created a free training to show you our proven three step process. Watch the training

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In this week’s episode we talk about the origin of our company and the steps we took to continue to grow and evolve as our vision grew. This podcast episode is for you if you’re growing a company, starting a company, or just love origin stories.

We’re talking about:

Our early ‘processes’
How we grew from working in a bedroom to multiple offices
How to grow a team
And the the future of BitBranding and the impact we will make on the world

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When you start out in business, the one goal you should have is to find out how you are going to go to market and how your unique solution is better than the competition.

What we realized is that although you may be unique in how you go to market, the back-end and the types of clients you serve are the same as others. So, if you know that, why recreate the wheel?

Stop wasting your most valuable asset, time. If you want to learn how to never sit down with an unqualified lead again, check out our three part training framework.

Grab the Free training: https://leadsaccelerator.bitbranding.co/local-business-leads

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When YogaSix was set to open up, they had no clue that the world would change, but they found a way and have continued to push forward to fulfill their dream.

We’re talking about:

How to create a social media strategy that gets your audience to engage
How going to bed earlier builds success in your personal and business life
How to launch a company during a world pandemic Sometimes the only way to be successful is to push through

YogaSix Website

YogaSix Facebook

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Something that took us a while to realize is that all of our failures were actually what we needed to succeed.

In this episode we are going back to the first big best we ever did as a company and the lessons we learned that helped us create the systems we have in place today.

We’re covering:

How to use any failure and turn it into a success
What we would change differently about our sales process
Why you must have a system in place to scale your business
The one trait you need to have in business to be ‘successful’

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In this week’s episode we get the pleasure of sitting down with Justin Murphy of iCoach Nutrition, a Texas based nutrition and lifestyle coaching business that helps people live their best lives.

Business Models
Mentors
Shifting your mindset
And the reason Justin made the tough decision to completely transition his business to what it is today

Connect with iCoach Nutrition

iCoach Website

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iCoach Nutrition Private Facebook Group

iCoach Nutrition Radio

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In business we are taught that more success breeds success, but is that really true? We don’t think so, at least for us, the most growth we ever had in our company was at the coattails of failure.

We find out how to make things better and improve them when we fail and find blindspots in the business.

It was because we failed and had to find so many solutions in our business that we discovered our Leads Accelerator Process.

If you’re a local business owner and want the exact framework to effectively attract, qualify, and convert leads online for your business, then you should check out our free training.

Access the free training here: https://leadsaccelerator.bitbranding.co/local-business-leads

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Selling online has never been more important than right now. If you can sell your product or service anywhere in the world it opens you up for possibilities not typically possible before.

In this episode we break down three ways to sell more, but not in a conventional way or some tactic or strategy route, but a deeper purpose for why you need to sell more and how you can make it happen without adapting some new strategy.

Interested in a free 45 minute strategy session? Schedule it here: https://apply.bitbranding.co/

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In this episode we take you behind the scenes of our lead magnet for BitBranding as we try to figure out the possible issues for the lower conversion rate.

We’re walking you through our exact process and letting you be a ‘fly on the wall’ as we brainstorm possible solutions.

You can see all the visuals of this podcast on our YouTube channel.

If you’re interested in a forty-five minute strategy session, schedule it here: https://apply.bitbranding.co/

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No matter where you are in your business or where you are in the world, we are being affected by the Coronavirus. No one knows the lasting impacts this will have on our country and the rest of the world, but one thing is for certain, you have a choice.

Should you save or invest in your business?

We answer all of these questions in today’s podcast and more.

Interested in a 45 minute FREE Strategy Session? Apply here: https://apply.bitbranding.co/

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It’s never been about the amount of content you create… well for the most part.

Imagine you take the time to create thirty pieces of content every month, but no one, not even your mom ‘likes’ it.

In today’s episode of The Marketing Natives we are going to give you the exact tools you need to get more engagement out of your audience even if you have never even posted before.

Ask questions, we can’t help but think about an answer
Talk about things that matter to your audience, not you.
Use images or videos that invoke a response, stay away from stock images.
Use your user generated content for your own, if you can.

Schedule a FREE 45 minutes strategy session: https://apply.bitbranding.co/

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Find a platform like Shopify that will allow you to create a site that already has eCommerce capabilities. Wordpress/WooCommerce and BigCommerce are both other options you can use, but we are a little biased without seamless Shopify works.
Determine the products you want to sell online and how you will track in-store merchandise vs online. Our suggestion is to get a POS system that will track both, which Shopify does offer. This will help you in situations where someone tries to buy online, makes the purchase, and then you don’t pull the merchandise before someone else picks it up in store.
Focus on a niche market, you have the whole world you can target and market to online, but you should still focus on your audience. If your demographic is an older demographic, make sure the site has a similar feel that they would enjoy. Honestly, try to copy as much of your in-store experience as you can.
Prep your customers for your launch. If you have an email list, Facebook followers, etc. Keep them posted on your progress as you make the transition and educate them along the way. You want them to be primed and ready to buy when you go live, this will give you that initial first spark of selling online.
Don’t expect to have success overnight, just like it probably took you years to create a loyal following, there are millions of websites like yours (more than likely) and you have to earn their trust and purchases. Focus on the experience online.
Online is a pay to play space, but one you figure out the right game, the chances for growth are limitless. Don’t be afraid to invest in SEO, social media advertising, or affiliate marketing. Schedule your FREE 45 minute strategy session to transition your business from offline to onlinehttps://apply.bitbranding.co/

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You must find a routine that works for you.
Eliminate distractions as much as possible
Take breaks and go get fresh air when you can
Get dressed, don’t wear sweats all day, ever heard the phrase “look good, feel good”
Build transitions into work and out of work/ set actual work hours
Communicate with your employees, co-workers, colleagues, etc. You have to communicate with the outside world.

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No matter where you are in your business right now, we want to let you know that you are not alone.

If there was ever a time that needed to come together to help each other, now is that time.

We are preaching to NOT panic, but to PIVOT.

In this episode of The Marketing Natives we break down actionable tips and strategies that you can use right now in your business along with real life examples of people who pivoted quickly with success.

If you would like a free strategy session to talk about how to pivot your business, schedule a time here:https://apply.bitbranding.co/

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Today we have special guest and founding partner Derk Wadas of Rosenthal & Wadas, the largest criminal defense law firm in Collin County.

Derk has been successfully practicing criminal law and procedure exclusively since 1998. Derk is Board Certified in Criminal Law by the Texas Board of Legal Specialization.

From 2014-2019 Derk was selected to the Texas Super Lawyers list. This recognition is given to less than 5% of the attorneys in the state. He has been board certified in criminal law by the Texas Board of legal specialization since 2011.

In this episode we cover:

The CoronaVirus
Will Texas outlaw marijuana
Why you should never commit theft from Kohls
The most common questions people ask attorneys on the streets
What Derk attributes their firm success to
The future for Rosenthal & Wadas
And what Derk would be doing if he was not an attorney

To Find out more about Derk Wadas:

Rosenthal and Wadas Website

Rosenthal and Wadas Facebook

Rosenthal and Wadas Twitter

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Being first is always better…

When it comes to marketing, being first to a platform allows so many advantages that you wouldn’t have if you came later. Imagine being on Instagram and building an audience in 2010 vs 2020.

The same thing is possible if you adopt a platform like TikTok now vs when it becomes even more saturated over the next few years.

Before you jump on the platform, though, make sure you have a strategy. Even if that strategy is to explore, make sure you are tracking the metrics you deem necessary to stick around or not.

Identify your goals; target number of video views per video, conversion rate, etc.
Probably the most important, is your audience on TikTok? It’s amazing to be first to market, but not if your audience isn’t there yet. This is a highly debated stance, but if you need to make money, there are a lot of ways to do it and it doesn’t have to be on TikTok if you don’t want it to be.
Post valuable content, and if it makes sense and is on brand for you, find a way to be fun. There are a lot of trends that start on TikTok, if your brand can benefit, take advantage. Participate in challenges, duets, and as the platform develops, any other ways that people are using the platform. Remember, TikTok created features for a reason, you should use them all if possible.
Use the right hashtags - TikTok hashtags are absolutely useful and people search this way, but more importantly, TikTok uses this to help spread your message.
Create content that matches your audience and track those results. Any successful campaign must have numbers. It doesn't’ have to always be sales or eyes on videos, but you need to now audit your results with your current goals and see if you need to be doing more or less with the current strategy.

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Building a business that is able to scale is one of the hardest things to do. We could argue that starting a business is tough, but taking it to that next level is where true expertise is needed and most never make it. But what do you need to do to take your business to the next level and scale? In today’s episode we talk about the three pillars that are needed to help you bring in a consistent flow of leads and scale WITHOUT working more hours.

You have to know your audience and you must get your messaging right. Think about your customer avatar, we know the demographics, everyone knows that, but what you really care about are the psychographics. After we have created your customer avatar we need to find out what your CPL, CPA, and LTV are. This allows you to make decisions that are appropriate for your business.
Content creation + Automation. Those who make the most content are not the most effective, but those who make the most effective content consistently are the most effective. Messaging is hard, but when you figure it out, everything becomes clearer. This is the stage of your business where you are going to need to get out of your comfort zone and create videos. We will discuss the three types of content you need to create and how they work. This stage is also the automation stage, if you do the same tasks over and over again and it can be automated, you should. Time is one of the biggest things holding you back from scaling.
Numbers; you need to know your numbers. If you don’t know how many leads are coming in, it’s going to be hard for you to find out how to scale. In the same vein, if one area of your business is driving 90% of the revenue, you need to know that.

If you are interested in using the Leads Accelerator system in your business, you can schedule a free strategy session here: https://apply.bitbranding.co/

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What are stories? In short, for most platforms they are 15 second, slice of life style videos that disappear after 24 hours. We can all thank Snapchat for the introduction and IG for the explosion.

Stories have blown up! We now are seeing stories on YouTube and LinkedIn. It’s also voted as one of the top three places people are watching videos online!
73% of marketers uploaded 2 or more marketing videos to YouTube in the last month
72% of marketers post branded content to Facebook Stories once a week or more
Audiences want brand Stories to be useful, easy, and authentic
Go make your own story on your favorite platform if you haven’t. Share them with us @bitbranding on FB and Instagram

Stories are no longer a secondary format, a lot of people on Instagram go to stories and enjoy those more than they do the posts. Quick tip: Using IG stories actually helps you get more engagement on your posts.

Whether you are a veteran or novice when it comes to stories, we can all agree that they are going to stick around and are only growing in popularity, so it only makes sense for you, as a business, to adopt the feature.

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To successfully grow your business online, you have to have more traffic. It’s a numbers game, the more people on your site, the more chances to get more customers. In today’s episode we are going to give you 5 Free Traffic Sources for new websites.

Youtube - Google owns YouTube, yes, but when you tell people to go to a specific URL on your website, a lot of the time they will Google it and that helps with search traffic.
Podcast tours - Reach out to people in your niche that you can add value to and make sure that on the podcast you have something for the listeners to get off of your website. Whether it’s a downloadable PDF, quiz, etc. But you want them going to your website and for you to collect their email addresses.
Pinterest - You want to get a ton of pins, the more pins, the more traffic. The key to being successful long-term is sharing 30-50 pins per day.
Facebook Groups - 200 million people are part of a meaningful group. FB is switching to a more private experience. Share content, build a community, create videos and in the videos tell them to go to your website.
Udemy Courses - Create a Free Udemy course, the site gets 68 million people per month! Yeah, that’s a lot of traffic. In your course, tell people about other opportunities for free content on your website and give them a specific URL to go to.

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Spy on your competition ads
1. They used to have this feature on a per page basis but have moved it to a dedicated Ads Library. Facebook.com/ads/library. Here you can type the name of the page of your competition and see what type of ads they are running, copy, media, impressions, money spent, and demographics.
Messenger automated responses + ‘Saved replies’
1. Head over to ‘Inbox’ and click on Automated Responses. In here you will see a lot of options you can toggle to unlock these features. The messages are highly customizable. Setting up “Away times” click on speech bubble with green dot.
2. ‘Saved replies’ for when you have the same response to the same questions. Click on a convo and click the speech bubble with 3 dots. The ‘Saved Replies’ box will pop up. You can personalize messages just like the ‘Automated Responses’
Posts in multiple languages
1. Go to Settings -- General -- Post In Multiple Languages -- Allow . Go back to create a post.
Photo carousel for blog posts and links
1. Links to outside blogs or pages are usually frowned upon. But photo carousels usually do good.
Ban people from your page
1. Settings -- People and Other Pages -- Checkmark the person -- Gear icon -- Ban from page.
Link sharing debugger
1. Go to https://developers.facebook.com/tools/debug/sharing/ and just paste your URL to see what Facebook sharing information will show up.

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Y’all, how’s your goal setting coming along? Are you knocking this month outta the park? Or has it taken a hard turn like getting yourself 4 gallons of Blue Bell after swearing this is the year was different? On today’s episode we are going to talk about tips for accomplish your marketing goals.

Decide who is accountable for setting goals. Marketing teams prefer a hybrid approach where setting goals is a balance of top-down and bottom-up. They both have their benefits and downfalls that’s why taking a hybrid approach and combining data can be the best approach.
Allocate enough time, money, and resources. To generate more leads you have to do things you probably haven’t done before, which also means you may have to spend more to make more. Depending on what your goals are, there is going to be a testing phase that will require time, money, and resources. Make sure to plan accordingly.
Think big. Do you know what BHAGs are? These are Big Hairy Audacious Goals. Always set your goals higher than your expectations. You will be surprised on what you can accomplish.
Set measurable growth goals. Saying you want to grow your Instagram account isn’t enough. Define it. Instead, set the goal of increasing followers by 50 each month.
Set both micro and macro goals. Setting micro goals allows you to get a quick win and feel accomplished. Make sure the that the micro goals do lead up to a macro goal
Set goals based on revenue targets. This one is a bit self-explanatory. Understand what you want your revenue to hit this year and work backward to figure out how to get there.

https://databox.com/how-to-set-your-marketing-goals?utm_source=daily-carnage&utm_medium=email

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You know the early days. Where you count for five of the eight views on a recently published blog and co-workers are the other three.

You’re just starting out! It’s the beginning. You’re ready to write and get thousands of views and subscribers. But nothing really happens. There are certain things you can do to help you out. The real question is what are you willing to do to get those views?

Be ready for the traffic you get. In the beginning you won’t get much people but what you can do with those few people is make sure you have other content for them to look at, interesting layout, and an easy way to capture email leads.
Answer the right questions. Find out what questions your target audience is asking and answer them. Simple. This gives you a stream of fresh content that your audience is already looking for.
Be a social butterfly. We’re not saying you have to become the next Kardashian on Instagram. We recommend two 10-minute social sessions where you can post on your own profile, comment in a social group (like Facebook), or create relationships with other people.

Take one controversial stand. This is the internet and there’s potential for controversy in any strong statement. Do some real research. Question your own biases. Weigh the evidence and consider other points of view. Be willing to be swayed by reliable evidence that contradicts your assumptions.

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The first thing you need to do before getting new patients is to think about the end in mind. What kind of experience do you want your new patients to have? This isn’t just an experience from the time they meet you, but from their first interaction online. In today’s episode we are going to break down an unconventional, but proven strategy to help grow your chiropractic business.

Set your game plan, what are the steps they will take before they contact you. This is best done with a piece of paper and a pen or at least an ipad. It’s okay to draw out what it looks like.
Create a lead magnet. We want to give something of value away for free in exchange for data. Remember, data is gold in the online world. Some thoughts for a lead magnet, PDF download about ways to help with back pain. A quiz. You could even create a 3 or 5 part video series (1 min videos) that are delivered each day to them. Something to consider, it does not need to be perfect, you are the expert here. To generate traffic for this we suggest Facebook and Instagram video ads.
Once someone gives you their email address and you deliver the value, follow up. Add more value and nurture the relationship. What is the next pain point your ideal customer has. If they opted in about back-pain, what else could be nagging them that you could help with? This message can and should be delivered via email and through advertising. You can run ads back to those who are on your email list.
Run a direct response ad to them with a call to action and offer to help them. Schedule your appointment today or schedule your free exam are common. Do what works best for you.
Focus on the experience post click. Now that they said they are interested in your services because they opted in and are now seeing your direct response ad, make sure to wow them on the systems you have in place. Let them schedule on your calendar immediately. You can use a tool like Calendly to sync. Once they submit on Calendly, redirect them automatically to a page to answer new PT information. Bonus if you put a video on this page and thank them for signing up. You will also want to send them an email confirmation and follow up series once they have booked.
Once they come in and have an amazing experience, follow up personally and via email to ask for feedback. Once they give the great feedback, ask for the referral.

Rinse and repeat.

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In today’s episode we have the crew from Momoshack, a Dallas based pop-up brand specializing in Nepali/Himalayan dumplings, AKA momos. If you love origin stories, food, and unconventional wisdom, this is a must listen for you.

We talk about:

LeBron vs Kobe
How Momo Shack started and how you can learn from them
Zain Gaziani and how he introduced us to the crew at Momo Shack
What the future looks like for this pop-up shop start-up
How to win at your morning routine with Hal Elrod
How to overcome mistakes and turn it into massive success

All of this and more!

To find out more about Momo Shack

Momo Shack Website

Momo Shack on Instagram

Momo Shack on Facebook

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9 hidden features you're not using on Instagram

Hide unwanted tagged photos ‍

a. Show where this is at first. In the app go to Settings -- Privacy -- Tags and toggle. ‍

Link in bio

a. Use https://later.com/free-link-in-bio/ personally one of the best I’ve used. ‍

Share a story to your main feed

a. Talk about how it’s popular to do it the other way. Go to your story. Click the 3 little dots and hit ‘Share as Post…’.

Turn on Instagram post notifications

a. If you see a post from someone you like you can click the 3 dots and hit ‘Turn On Post Notifications’ this will allow you to get notified every time that person posts.

Set up quick replies

a. Go to Settings -- Business -- Quick Replies. This one works a bit different from Facebook because you have to set up shortcodes like LMA or T4T in order for the Quick Replies to show on your conversation.

Access more colors in IG stories

a. Just tap and hold the color options to show full color wheel.

Copy and paste images in IG stories

a. Copy an image from your phone and when you go back to your Stories you will see it available as a Sticker.

Sneak peek of new post

a. Put picture in first then tap color you want background set to and just tap and hold on background and you will get a full color display. Which you can erase to reveal the picture behind it.

Hide old posts without deleting them

a. You can archive instead of deleting. Hit the 3 dots and click Archive. This will keep it in the archive until you decide to unarchive it.

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This one is for all you B2B folks.

Because we like you to be in the know, we’re sharing what’s trending in 2020.

Facts: Bears eat beets. More than 70% of millennials are included in B2B buying decisions.

Why should you care? The B2B game is changing (clearly) and you’re gonna want to be ahead of the curve. Here are some tips.

Engage Your Prospects With Personalized Communications: Think that templated email is gonna close a sale? Think again. You need to tailor your message to the individual you’re selling to. Tip: Check out their LinkedIn profile or Facebook page. Maybe you have something in common. Roll with it.
Reenergize Your Email Marketing: Email isn’t going anywhere. In fact, it still remains the preferred channel of communication among decision-makers. With 2020 upon us, it’s time to take a closer look at your email marketing. Mailchimp, Campaign Monitor, and Klayvio are great places to start. On a budget? Check out MailerLite.
Invest in your B2B Social Media Strategy: Don’t post on social media just to post on social media. Determine WHAT you’re using social for and build out your strategy accordingly. What’s your objective? Who is your audience? What platform is the right platform?
Refine your Content Marketing Efforts: ‘70% of B2B buyers research their potential purchases by watching videos, and 45% of marketers plan to add YouTube to their marketing repertoire by next year.’ Takeaway: Ramp up your video efforts (like now).
Use Chatbots: Whether you’re trying to book new demos or resolve customer issues, Chatbots can help. We recommend setting up custom chatbots as soon as you can.

What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

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Instagram has over ONE BILLION monthly active users and 500 million of them are on the platform daily.It’s safe to say that your customers and clients are on there, big and small businesses.There is a common misconception that Instagram won’t allow you to reach those bigger customers, but we’re here to demystify the belief. In Order to grow ; We have to use storytelling to generate engagement and sharing your content, turn on top influencers in your space.

In order to land clients; you need to engage and foster relationships, use the DM
Turn on notifications for top influencers in your space.
Depending on the size of the company, most business owners handle or have access to the IG account. Finding the perfect client to work with and then engaging; liking, commenting, Instagram stories, etc. Then your content should be focused on being able to help this potential client with their problems, your solution.
You have to create content that will entice your potential customers, which means you need to know their pain points and how you solve them. Storytelling

What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

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Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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Maximize your personal and professional relationships with business coaches David and Conia Wright

Conia and David Wright

Company Name: Mr and Mrs Wright? M&MW

Established in October 2016

About Conia:

Conia is a Ziglar Legacy Certified Trainer

From for-profit business ownership to non-profit management, Conia's 20+ years of experience serve to make her a versatile speaker who can cater her message to a variety of audiences. Humor and empathy entwined with practical strategies and tools make her a highly effective communicator.

Born in Jackson, Mississippi, Conia embraces all things Southern and still considers it home. She lives in Plano, Texas with her wonderful husband, David and three gorgeous daughters who illuminate her life and two dogs she insists irritate her, but whom she secretly spoils. In the words of my mother - "Learn from my mistakes, you don't have time to make them all yourself!"

Specialties: Life Coaching, Workplace Efficiency, Organizational Behavior, Diversified, Management Strategies, Alternative Problem Solving, Strategic Innovation, Staff Motivation

About David:

David Wright, Head Coach at Ziglar, Inc., and creator of Ziglar's Building the Best You Coaching program has over 25 years coaching experience with entrepreneurs, business owners, executives and organizations. His experience in product development, project management, team building, and training have equipped him with the skills necessary to help executives bridge the gap from where they are to where they want to be. David believes we all have the capacity to be and become more. What sets him apart is his ability to see the potential in others and help them draw out the more capable person within. They are then empowered to achieve their goals personally and professionally.

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What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

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Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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Getting the customer is perceived as being the hardest part in business, and while it is pretty difficult sometimes, keeping them delighted is crucial. We don’t want to lie about statistics here, but it is roughly 2-3x harder (if not more) to go find a new one than it is to keep your current.

It’s all in the follow-up experience.
When someone becomes a client you have to nurture a relationship. After their purchase, follow up with questions about feedback and hear about their experience and how it could have been better.
Keep them on your email list and add value to them over time, sending offers every once and awhile.
Deepen the relationship with new layers. Moving this customer from an in-person relationship to your email list and then over to Instagram adds layers to help you deepen the relationship. Find a way to WOW them.
Do the small things that make a big impact. Small gifts for birthdays, anniversaries, just because, and hand-written notes.

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What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

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Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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This podcast is mainly for us, but we felt like it would be super helpful for other agency owners or business owners who have gone through what we have or are heading that way. We have tried a lot of things, some worked, some didn’t, but you’ll hear about it all here.

What worked:

Hiring VAs
Continuing education
Hiring business coaches
Our environment

What didn’t work:

Outsourcing SOPs
Prioritizing everything
Content creation

What do we think ‘will’ work:

Website
Facebook Foundations
Active Campaign

The future (2020)

Automation
Utilizing VA’s
Ticketing system
A true lead generation system for our business
Foundations

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What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

Connect with us:

Our Company Website

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Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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There are two main ways to increase revenue from ecommerce. One is to grow your audience. The other option is to maximize conversions. Facebook is ideal for both. In this episode we’ll cover both of these ways along with different strategies you can use right now.

Video Ads When you’re starting out, the first thing you want to do is figure out your minimum viable funnel, which in short, means the least amount of steps to get a sale. A great way to get eyeballs on your product cheaply is with video. However, don’t run this as a video views campaign, optimize for viewing products or adding to cart. If you’re a smaller, or family run business, you need to create a video that tells your story. Potential customers are a lot more likely to buy when they understand your why.
Lookalike audiences When you start out or as you grow, you’re going to want to reach new audiences, but starting with cold traffic is tough. Facebook has the ability for you to create a new audience with similar characteristics of your already existing audience. Think about past purchasers, your email list, website traffic, etc. All of those could be turned into a lookalike audience and marketed to. This takes them from a cold audience to a warm-ish audience, which should be much cheaper for you.
Facebook Messenger One thing is for certain, Facebook is pushing new ways to reach audiences because they are running out of ad space, hence the reason they have moved to pushing messenger. It may also be because 1-2B people are on it. Whatever the reason, you should use it because it’s cheap and has a much higher open rate than messenger. Create a campaign or strategy around talking to your audience through messenger and offering discounts or links to go and purchase. We created a VIP list from messenger and whenever we want to offer them a special deal we can message them. Open rates are 80+% compared to 15-30% on email.

Remarketing The fortune, as they say, is in the follow-up. This is true in marketing as well. Imagine running an ad back to the person who added to their cart but didn’t purchase, that would probably be a good person to go after. To give context, 95+% of people don’t buy the first time, so you either need to send a TON of traffic to make it work, or get 20-30% of those people to come back to your site cheaply with an effective remarketing campaign.

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Whether you are a new restaurant or a seasoned veteran in the space, one thing is for certain, you have to market. 10 years ago businesses could get by on sponsoring the local sports team, putting out some flyers, and having friends tell their friends. As the world gets busier and more crowded, competition rises. Which means there are more places to grab food, so having a clear and strategic plan to beat the competition.

In today’s episode we are going to break down 5 Awesome Facebook Marketing Ideas for Your Restaurant.

User generated content. This is probably the easiest and one of the most effective ways to grow your audience and engagement on social. Who writes the best copy… the customer who loves you. You’re never going to beat Susy’s family photo talking about how she had the best experience spending time with family and eating your amazing pizza.
Quizzes. A fun way to have new customers try out your place is to have them take a quiz to find out which food item they may fall in love with at your place. Think about it this way, pick your top 5 favorite dishes, and based off how they answer, they are given an item to try. To sweeten the deal, offer a free appetizer or dessert when they come in.
VIP Messenger Bot. Create a simple Facebook messenger VIP list where people who sign up can receive special discounts, get to try new menu items before they’re released, freebies, etc. Its a great way to incentivize your most loyal customers.
Make some videos, yo! Show us a slo-mo version of you preparing the best dish. The goal here is to make mouths water. A quick, 15-20 second video will do here, but make sure you add a call to action at the end of your video. Whether it’s a simple “come see us today” , “mention this video to get 25% off” or “comment below to be messaged a free appetizer” It’s completely up to you, but don’t let the great video fail.
Use Events. Depending on your restaurant you can come up with different event ideas. Live music, trivia night, holidays themed, drink specials, dance classes… these are all great ideas to create events around. The best thing is that you can create Events on Facebook to promote them. Facebook does a great job promoting events organically and you can always put some gas to the fire by using paid ads.

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The inner workings of a successful, family owned business featuring Personalized Touch

Behind the curtain of a true successful family owned business featuring Personalized Touch

Successful dynamics of a family owned business

Personalized Touch - Hellene Barillas

About them:

We are the proud owners of Personalized Touch. We are a local home based screen printing and promotional product company. Our main focus is to help people with their orders no matter the size.

We are so happy to help the moms who need a single birthday shirt to business who need products by the thousands!

We like to give back to the community and host a McKinney Little Free Food Pantry. We have one in front of our home business and anyone can walk up and grab free food. No questions asked.

We have three daughters ranging from 5-15 and our two oldest daughters are very involved in the business. They are the reason why we are still a home business, since we want them to be our main focus without jeopardizing the quality of our our work. As a mother, I have not missed any of their middle of the day concerts or special events at their school.

We started our business as a hobby and didn't do much with it in 2008 and moved to Texas in 2015. That is when our business really took off and we became full time in the fall 2016 and look forward.

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TikTok has blown up over the past few years and recently businesses are taking a look too. Whether you’re a veteran or thinking about downloading the app, in today’s podcast we are going to cover everything you need to know about TikTok and how you can leverage it for your business.

What is TikTok?

First off, it used to be Music.ly, if that still doesn’t tell you anything. Thing about Instagram stories + Vine had a baby.
It’s short form videos for fun and entertainment, think karaoke and short skits.
There are over 500M ACTIVE daily users
Most popular app in 2019 so far (Q4 2019)
The demo is typically that teenage user 16-24
56% men 44% women
The ability to go “viral” is easier on the platform because it is such a new app and a lot of people consume content, but not a lot are creators.
The average person spends almost an hour on the platform
They recently rolled out advertising to everyone to APPLY
Adult TikTok users have grown 5.5x in the last 18 months
More than one BILLION videos are viewed on TikTok EVERY DAY

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What Makes A Good Website?

That’s a loaded question, right? Unfortunately, the answer isn’t one-size-fits-all either. Regardless of your industry, here are some tips on making your website good.

Your website satisfies user intent and has a clear goal: ‘Build it and they will come’ is dead. The core of a good website is knowing who your audience is and why they’re coming to your site. What do they need? Are they looking to make a purchase? How did they land on your site? Lay out your website based on these audience answers.
Your website has excellent technical performance: Before you get into the SEO weeds, focus on the basics. Website speed, easily crawlable, not bogged down with large images, etc. Good sites are without technical errors.
Your website is trustworthy, safe and secure: We all know what a sketchy site looks like. Don’t be that site. “Use up-to-date software, have your SSL in order, make strong passwords, use tools such as Cloudflare to protect your site from DDoS attacks, etc.”
Your website has a great design: Attention spans are becoming shorter and shorter. From your messaging to your CTA’s, focus on giving the user a great experience. Get to the point and get to it quickly. Its not just how it looks, its how it feels.
Your content is on point: Make awesome content your audience wants. This ties back into tip #1…know your audience.
Mobile-first: It’s 2019. This a no-brainer. Design your site with mobile in mind first, not the other way around. Less is more.

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How many times do you check your phone per day? If you’re like most, its right around 85 times!! Heres another astonishing stat: 80% of millenials check their phone as soon as they wake up!

SMS open rates hover at 82%. Here are 5 advantages to consider using SMS in your marketing:

Trackable - Just like emails, there are plenty of tools that track who opened your text message, what they clicked and who ignored it. These metrics can help you manage your campaign.
Interactive content - Text messages almost guarantee a faster response than email. And its more personal.
Texting has the best engagement rate - Most of us read texts right away. Its just not the same with emails and phone calls.
Immediate delivery and data - Creating a campaign can take a few minutes and you can get data instantly.
Personal touch - Texting gives you a unique opportunity to speak to your audience in an informal way.

https://www.slicktext.com/

https://smsbump.com/

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ROAS - Return on Ad Spend

Yeah, a 17.8x Return on investment for the business!

This is the mantra that businesses are advocating for.. “What is my return?”

It’s not everyday that Facebook allows you to be a case study on their website… or like ever.

Jace is our guest today and he is an online advertising expert practicing his craft since he was 15 years old. He and his client, Beddy’s, took a Memorial Day sale to the next level when they launched their messenger campaign.

Jace is sharing with us the exact messenger strategy he used to generate the amazing ROI, how you can implement it, AND you can copy the funnel over to your Manychat account by going here: https://www.jacebeeny.com/share.html

In this episode, we cover:

Jace’s strategy for the holiday campaign that generated a 17.8x ROAS
How Facebook got involved and did a case study about their campaign
How Jace started his business and his goals for the future
Jace’s current Netflix binge
Advice he would give himself if he had to start all over again

Connect with Jace:

Facebook

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Hey, guys, this is going to be a super fun episode for you because it was for us. This is actually how we built our business networking locally. And if you are a local business owner, this is a great way for you to build your business, too.

We're going to give you Four (4) tips on How To Network Most Effectively And Grow Your Business using those for tips or tactics. And I think there's a lot of insight here, and it's probably a little bit against conventional wisdom of what you've heard about networking. So enjoy! 1. Show up to meetings regularly

a. Every major chamber has weekly networking meetings and other networking groups will meet regularly. Attendance and showing up is the number one way to get business because people need to see you multiple times and hear your message in multiple ways before making a decision. Don’t assume you’ll get business after showing up to three meetings.

Get involved

a. It’s one thing to show up to networking events, it’s another to do more than par for the course. Showing is absolutely step one and you are going to get some business, but getting involved as an ambassador, joining a board or committee will help you stand out even more. The time commitment for some leadership roles is very low, but the perceived value is much higher.

One-on-ones are crucial

a. Showing up to meetings and being a leader in a meeting are all good, but getting the chance to sit down with someone one-on-one, you really get to tell your story and more importantly hear someone else's. This is NOT an opportunity to sell, but it is an opportunity for you to shine by helping the person across from you close another deal or be a connector for them. As Zig famously said, you will get all you want in life if you help enough other people get what they want.

Add value in your 30 second commercial OR tell stories.

a. Selling all of the time in a 30 second commercial is waste. Why? Because everyone else is going to be trying to perfect their 30 second commercial and won’t listen to you. If you add value, people are a lot more likely to tune in when you have something to say, SO, when you do actually have something to sell, your audience is primed.

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To clarify, if you are in a metroplex, most people are only going to travel about 5 miles to visit your location. If you live in a rural area, you may get a little bit more, but there aren’t anyways to become a dentist virtually, that we know of, YET. This episode is perfect for that dentist that is just starting out or the one trying to stay ahead of the curve in technology so new dentists don’t pass them up.

Focus on community engagement

Join your local chamber of commerce, networking group, and local club like a rotary or Lions.

Content creation

Find a way to put out content to help your audience, the more frequent the better. Whether it’s a blog, podcast, video, etc. If you can work up to doing all of the above, that would be ideal. Don’t worry, your competition isn’t doing much, you know it’s true because right now you probably aren’t doing much either.

Sponsorships

Sponsor local events or charities, but the trick here is to sponsor areas that you actually care about. Throwing money at something isn’t always going to work, find something you are passionate about and that will inadvertently do much better.

Digital + offline advertising

Put gasoline behind your fire. If what you are doing is working, put advertising spend behind it. Do not go to this step first, if you don’t have good content then adding more money behind it won’t help you long-term. Collect email addresses + mailing addresses and stay in touch with your contacts at least once per week.

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4 Proven Ways A Consultant Can Increase Website Traffic

Create content
- This could be a blog, videos, or a podcast. But the number one way to drive actual searches is to create content people want to see.
- SEO
- Search Engine Optimization is fancy term for driving organic traffic to your website. This works really well for our previous tip on how to increase traffic as content is a big part, but really there are a few other factors to consider. Google reviews, website load time, and backlinks (linking to another popular website)
- Paid traffic
- Please note that paid traffic, i.e. Facebook and Google ads DO work, but paid traffic only increases or magnifies what is already working. Make sure that your website is doing well already, meaning that is converting. Then you can use paid advertising to drive cheap eyeballs.
- Influencers
- Use people who have a big name in your space. Influencers have been around for, like ever, but not used to its full capacity on social for micro-influencers (Less than 10k followers) Giving your product or having an influencer talk about your service is a great way to show up on their followers radar and drive traffic to your website. The key here is to make sure you contact 20-30 micro-influencers vs putting all your eggs into one basket.

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Have you ever made a career change that scared you?

How about after 17 years!

We spoke with Tonya Walker of The Walker Group about her unconventional career change and how she turned her real estate business from a start-up to a thriving business.

Tonya is the owner and head real estate agent of The Walker Group and has dedicated her time as an agent to making sure her clients receive superior customer service and the best deal possible. Tonya is a relocation specialist and goes above and beyond to make her clients feel special at ease when they are making their biggest life purchase.

In this episode, we cover:

Racing cars; how that’s related to real estate
Tonya’s 17 years as a paralegal before becoming an agent
How she continues to sell top dollar for her clients
Her outlook on failure
Meeting Vanilla Ice
And what she attributes all of her success to

Connect with Tonya Walker:

The Walker Group Website

Tonya Walker on LinkedIn

The Walker Group on Facebook

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Should you chase your dreams?

When we were kids, our parents told us to, but as we grew older they quickly discouraged us from taking big leaps because it wasn’t ‘safe’.

Our guest today took an unpopular approach to his career and it paid off big-time. The rest is still to be determined, but we can guarantee you that he’s much happier now.

Even AFTER leaving a top spot at Amazon… he even turned down $50k because he didn’t want to stick around for six months. Zain is a friend of ours that we met through Instagram and who found his way on to #TEAMGARYVEE in a matter of months. You’re going to love his story and the process he took to be party of Gary’s team.In this episode, we cover:‍

Selfies with Garyvee.
Quitting Amazon AND leaving $50k on the table.
Why following your dreams is ALWAYS the right answer?
How Zain went from FB group admin to the newest member of #TEAMGARYVEE on a whim.
Zain’s current Netflix binge… it will surprise you!
Advice through storytelling that all business owners and entrepreneurs can takes notes on, all of this and so much more!

Zain Gaziani on Instagram

Zain Gaziani on LinkedIn

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I think YouTube is a platform. One of the Social Media platform that often gets overlooked by business owners. And we think that you can definitely benefit if you're a local business by using YouTube. And the number one thing here that we have is to make sure that your profile is completely filled out.

7 Tips To Grow Your Local Business With YouTube

Make sure your profile is completely filled out. This is number one because it really should be a no brainer. Google owns YouTube and videos now pop up when you search on Google, so please, please make sure you fill out your profile completely.
Add your website link to the description of the videos that you create. If you are a local business owner and creating content for your local area, make sure to use that name in the title. I.e. How to find a good chiropractor in Allen, Texas.
Be able to consistently put out great content. In order to grow your YouTube channel you need to provide great content often. People won’t subscribe to your channel if you have a handful of videos you posted the same day a month ago.
Create content your local audience will benefit from. Think about those questions that your potential local customers might be searching for and create videos to answer those.
Thumbnails are a game changer. Although, it’s funny, we didn’t have a clue when we uploaded our first videos that they would make such a difference we got thousands of views on some tutorial videos we created. Overall, a thumbnail should have some kind of face on it and should take up a good ⅓ of the thumbnail.
Research trends and follow trends in your industry. It’s easier to ride a wave than it is to create your own.
Get software like Tubebuddy or VidIQ, they will be able to give you insight and tips that you didn’t know was possible. I.e. Searching for keywords that are relevant, searched a ton, and not competitive.

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Thanks for tuning in to another episode of the Marketing Natives. We are going to break down Five Optometry Marketing Tips for you. We're going to talk about search engine marketing, we're going to talk about video, social media marketing, and a few other tips you're going to hear about.

And if you've never listened to us before, we have a new middle of the show intro tune. It is not the wrap air horn. Enjoy!

Search Engine Marketing - Getting yourself on the map is crucial for a local business. You will want to implement tactics that involve creating content and add setting up local citations.
Have a clear and concise message + a website that converts - Having a website is step 1, making sure it’s the best is step 2. Your website matters, it is something your potential customers are going to use before they ever even give you a call or walk in the door. If the website doesn’t convert or isn’t user friendly, you won’t get the business. The guy up the street has a little bit better of a website and has a simple scheduling software, he will get the business over you.
Reputation management - online reviews and what people say about you will not only help you rank locally in search, but it’s where your customers will do the selling for you. 80+% of people who purchase online are going to read reviews.. And think about it, would you just go to an eye doctor on a limb, probably not!‍
Videos! - If you have listened to our podcast in the past few years you know that we are huge advocates for video and to lead with video. A few ideas: start a weekly or bi-weekly series about tips or answer questions from your followers. Look at video as a way to keep top of mind, build brand, and also get more customers. ‍
Social Media Marketing - When you have a video that is already doing well, say it has quite a few people who like it and a couple thousand views… that’s a good indication that if you put some money behind it that it would only do better. Think about social media marketing as a way to add gasoline to a fire. You cannot outspend bad marketing, so please make sure to focus on quality content first and then put advertising behind it.

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Thanks for tuning into another episode of the Marketing Natives. We are going to break down five optometry marketing tips for you. We're going to talk about search engine marketing we're going to talk about video social media marketing and a few other tips.

Search Engine Marketing - Getting yourself on the map is crucial for a local business. You will want to implement tactics that involve creating content and add setting up local citations.
Have a clear and concise message + a website that converts Having a website is step 1, making sure it’s the best is step 2. Your website matters, it is something your potential customers are going to use before they ever even give you a call or walk in the door. If the website doesn’t convert or isn’t user friendly, you won’t get the business. The guy up the street has a little bit better of a website and has a simple scheduling software, he will get the business over you.
Reputation management - online reviews and what people say about you will not only help you rank locally in search, but it’s where your customers will do the selling for you. 80+% of people who purchase online are going to read reviews.. And think about it, would you just go to an eye doctor on a limb, probably not!
Videos! If you have listened to our podcast in the past few years you know that we are huge advocates for video and to lead with video. A few ideas: start a weekly or bi-weekly series about tips or answer questions from your followers. Look at video as a way to keep top of mind, build brand, and also get more customers.
Social Media Marketing - When you have a video that is already doing well, say it has quite a few people who like it and a couple thousand views… that’s a good indication that if you put some money behind it that it would only do better. Think about social media marketing as a way to add gasoline to a fire. You cannot outspend bad marketing, so please make sure to focus on quality content first and then put advertising behind it.

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Welcome to another episode. Today, we have a special guest and a good friend of ours Larry D. West the third with his new endeavor West Learning Innovations. Larry is a business tax consultant by day and Entrepreneur/Millennial Expert, Father of two, Husband, Author and absolutely wrong on the “LeBron vs. Jordan - GOAT” debate.

Connect West Learning Innovations

West Learning Innovations Website

West Learning Innovations on Facebook

West Learning Innovations on Instagram

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Instagram and food pictures go hand in hand like peanut butter and jelly. And today we're going to give you five (5) things that every restaurant needs to be doing on Instagram.

Take gorgeous pictures - This one is a given. Instagram is a visual platform and your photos better match up with some of the best photos on the platform. You have two options; hire a photographer or invest in some equipment. The latter could turn out to be a nightmare when you take into account not only the camera but lenses, lighting, editing software, etc.
Create Instagram Stories daily - Instagram Stories help you get discovered and it’s a more personal way to interact with followers. Everytime we post Instagram Stories we see an uptick in profile views. You probably want to be creating 6-10 story posts daily. Extra tip: It’s absolutely crucial to be an early adopter of the tools that Instagram introduces. Usually platforms push that content first.
Use your DMs - Using direct messages can deepen the relationship with your followers and turn some followers into actual customers. You can also combine the new Instagram Stories chat sticker to create offers and discounts to a select group of followers. Possibilities here are endless.
Use local popular hashtags - You can still use #food #foodie but don’t let that be the bulk of your hashtags. Those are great for general engagement but you really want to engage with your community locally. For example for a restaurant in Plano, I would look at #PlanoFoodie, #RestaurantPlano, etc. These hashtags will increase your visibility locally.
Create relationships with food bloggers/influencers - Here in the Dallas area alone we have hundreds of food influencers on Instagram with thousands of followers. They share their favorite, hottest, best food spots around so it’s important to create these relationships and even work with a few of them. They can promote your business by just posting a beautiful picture.

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On today's episode we're going to talk about Four (4) Local Marketing Tactics For Your Auto Repair Shops. And we're switching it up in this podcast. Christian and I are trying something completely different. You're going to want to listen to this episode.

Here are some key points to this episode:

Reputation in this industry is key. Chances are you are going to make the bulk of your money for the year when a storm hits and consumers are going to shop. What are they looking for? Reviews and other people who have tried you out! The best approach is to be omnipresent and get reviews on Facebook, Google, Yelp, etc.
Join the local chamber of commerce. Nothing gives you the seal of approval like a local business owner shouting you out on their Facebook page or NextDoor.
Facebook lead ads! You should be offering a no deductible, no out of pocket, and a free rental car to incentivize people, but to reach people, using Facebook ads would be an effective way to gather information and generate leads. Bonus if you use messenger.
The post-it note on the windshield - yes we all hate that, but if done tactfully it could really work. You should not just go out doing this aimlessly. But keep them with you and if you see a car with hail damage, put it on the car. It should say hey, can you give me a call? With your number. Then when they call, apologize if they thought you hit their car and explain and how you would like to help.

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Today we're gonna talk about Five (5) Tips To Grow Your Chiropractic Practice. We're talking about Videos, Messenger, E-mail marketing, and many more. Stick around!

Here are some key points to the show:

Focus on locally targeted online and offline advertising. Most people are not going to travel more than 5-7 miles to see their chiropractor regularly. Some things to consider: demographics, ethnicity, socioeconomic status.
Reviews on reviews on reviews. It doesn’t matter what you say about yourself, it matters what others say about you. You want to make sure you are getting positive reviews frequently across multiple channels. I.e. Facebook, Yelp, and Google.
Email marketing is key. You need to stay top of mind with your audience and the best way to do that, or most effective way right now is email. You probably checked your email today already. Email is effective because it’s intimate and if it’s done tactfully can deepen your relationship with customers.
Videos! We have been pushing this agenda since 2015 and it’s becoming ever more important. We, and you too, consume way more video than anything else. Don’t believe us, scroll through your Facebook feed and count the number of videos you see.
Messenger! Right now, it’s super inexpensive for you to speak to your audience with an insanely high engagement rate. Think about email and how effective we said that was above, now image doubling the engagement rates and tripling the open rate. Start using messenger today!

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What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

Connect with us:

Our Company Website

BitBranding on Facebook

BitBranding on Instagram

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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On today's episode we're talking to Ashley Malfitano from the Uber Shop and her new baby project, “The Mompreneur Boutique". We talked to her about managing three (3) kids and two (2) businesses which is nuts.

We also talked to her about the purchase of a hundred dollars or less that has most impacted her life and what she listens to in the car. Podcasts, books, Tune in to find out!

Connect with Ashley

The Uber Shop Company Website

The Uber Shop on Facebook

The Uber Shop on Instagram

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What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

Connect with us:

Our Company Website

BitBranding on Facebook

BitBranding on Instagram

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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LinkedIn is evolving. If you're not on LinkedIn you need to be. Today we're going to talk about Four (4) Ways That You Can Boost Your Business On LinkedIn.

Quick Stat: LinkedIn has over 300 million active monthly users and 40% visit the site daily.

Make sure to have a strong company page - Strong keywords matter. Make sure your description is on point. Also take advantage of Featured Groups, Hashtags, and Career Pages. Cover photo and content strategy matters too.
Link and optimize employee profiles - Make sure all your employees are connected to your company page and even have them include something more personalized in their bio. (Link Nickquolette Barrett)
Engage intentionally - Try to have a solid content strategy that sparks conversation within the community.
Increase the recommendations - People trust people. These recommendations are a great way to provide social proof. The best way to rack up recommendations is for your employees to do it to someone else.

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What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

Connect with us:

Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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Hey guys, so if you own an E-commerce business you definitely want to listen to this episode. And if you don't, you still want to listen to it. So what we're going to talk about is How You Can Use Micro Influencers To Grow Your Business.

So, you might know big time influencers like Kylie Jenner, Cameron Dallas, and Lilly Sighn. To get a sponsored post from one of them it could cost you up to $1 million. Now, if you’re working with a smaller budget, you can still take advantage of the power of influencers.

What is a micro-influencer?

Micro-influencers are those people with 10 to 100 thousand followers that tend to appeal to a more targeted audience. These type of micro influencers are more cost-effective and have a better, closer relationship with their followers.

Here’s 4 ways on how to find micro-influencers:

Start with your own followers - The first step should be to check your own following. You might already have some micro-influencers in your network. Check for the people that are already liking, commenting, sharing your content.
Search for hashtags - Use Instagram and Twitter to search for your brand name and any other relevant hashtags to your brand.
Research the competition - Go over to your competitors profiles; check who’s following and engaging with them. There’s a good chance you’ll find some micro-influencers you can reach out to.
Use a tool - Doing these things might be a bit time consuming so using the right tools will speed up the process. Something like Influence.co and BuzzSumo can help you discover potential influencers using relevant keywords. In their platforms you can see follower count, engagement rate, and other stats.

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What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

Connect with us:

Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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Instagram recently released a new chat sticker for their stories and we're gonna talk about specifically for retail businesses Four (4) Ways That You Can Use That New Chat Sticker.

Hot New Feature: Instagram Stories Chat Sticker - It allows you to initiate a private group chat through Instagram Stories with up to 31 of your followers. They click on the chat sticker and you decide who joins and how long the chat stays open.

How you can use Chat Stickers:

Invite customers to a local event - If you’re hosting an event at your location, use the chat sticker to build a mini community of followers that are interested. From there you are able to introduce yourself and answer any questions they may have.
Get feedback - Invite a select group to get you honest reviews and feedback on your products. You can make it more exclusive and share upcoming items.
Offer coupons and discounts - Make that conversion! Offer an exclusive limited time coupon and turn those followers into buyers.
Target a niche group - A good strategy is to combine the “Close Friends” feature with the Chat Sticker. You are able to select some of your followers and essentially get them talking in the same space.

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What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

Connect with us:

Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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Hey guys! Awesome episode for you today. If you're an Auto Mechanic this is really insightful for you. We break down Three (3) Areas To Help You Boost Your Business. But also keep listening, if you are also not an Auto Mechanic because these tactics you can use to implement and grow your business as well.

We're going to talk about things that I don't think that you would think about for marketing. We get to have some different ways or different strategies to reach people.

Hope you enjoy!

Here are some key points to this episode:

Offer small services that make a big impact.

a. Comfy chairs while they wait

b. Take them out to show them what is wrong with the vehicle and don’t just say what is wrong without showing them.

c. Offer free rides back to their destination. If possible, pick-ups too.

d. Coffee, a lot of people like coffee. But not that Folgers stuff you made 5 hours before they go there.

e. WIFI, ‘nough said.

There should be a push for women - Historically women have been taken advantage of at the auto repair shops. Go above the call of duty to make them happy and feel like they know what is going on. Those women are going to talk and spread your name (good or bad) way more than any guy will.
Reviews and referrals - Reviews are the lifeblood of your business and especially in auto repair. We all know someone or experienced it first hand where you went in for an oil change and somehow got a new alternator, starter, and a tire rotation…. The car is 6 months old.
Bonus - Reminder system. Something similar to FIXD.

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What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

Connect with us:

Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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On today's episode we talked to Jonathan Brutto with BruttForce Strategies. He's your health insurance guy and we talked a little bit about everything. His long hair, his Netflix binges, and I don't know what else I kind of forgot.

Connect with Jonathan Brutto:

Jonathan Brutto's Website

Jonathan Brutto on Facebook

Jonathan Brutto on LinkedIn

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What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

Connect with us:

Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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Today we're going to talk about how to market your church for free.

We have three pretty solid strategies and you're just going to love this episode we actually deep dive in two of them and we teach you almost step by step on what to do.

Here are 3 strategies that you can use to boost your church presence and increase attendance.

Disclaimer these are not totally free. These take time and time is money.

Have a solid social media strategy in place - We cannot stress this enough. You need to have a good mix of self promotion and value. We see a lot of churches just sharing their sermons and upcoming events without taking an opportunity to share value or engaging content. Educational content is a great and easy place to start. You can start creating videos, graphics, blogs, podcasts that educate people. Start with those frequent questions that non-believers have. Remember to start slow and build up your content strategy.
Make sure your website is SEO optimized - The first thing people do when searching for a church? Probably do a Google search to see what’s out there. There are hundreds of articles and guides on how to optimize your website for search engines. Speed is a huge component of this. You can even browse our blog or podcast episodes and find some good information to get you started. In addition to that making sure your NAP listing is accurate throughout the web is very important.
Leverage new tech, apps and software - Some examples: ManyChat, OneSignal, Canva, iMovie, Buffer. Using the latest technology will leverage your church into new heights. This will allow you to stay up to date with what other companies are doing to market their businesses. Try out some of these apps. A lot of them offer free versions that allow you to sometimes even have full functionality.

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What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

Connect with us:

Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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This is a really fun episode for us. It's unveiling and peeling back that onion Shrek reference to the strategies that helped us kick our business off and what really started the foundation for making us successful in the future.

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What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

Connect with us:

Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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Today we are talking with Mark Friedman of Friedonation Productions, his company for Podcasting. We talked about his favorite social media networks, and his love affair for Kesha.

Connect with Mark Friedman

Website: https://friedonation.com/

Facebook:https://www.facebook.com/friedonationproductions/

LinkedIn: https://www.linkedin.com/in/mark-friedman-8a4538127/

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What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show.

Connect with us:

Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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We want to start by saying that if you're not paying attention to ROAS, you’re missing out on some moneeeyyyy! ROAS stands for Return On Ad Spend. It’s a pretty straightforward calculation you divide your revenue and your ad spend to get ROAS.

Traffic

Your focus should be on total amount of traffic to your site at first. The more people to your site, the more likely you are to able to get sales and when you get sales, you can tweak to scale. The first step is to create images or videos that drive cheap, but targeted traffic to the site.

Engagement

95% of people are NOT going to purchase when they visit your site. A 5% conversion rate on the website is actually amazing. So, that means the majority of your audience needs nurturing and you should create ads that tells more about the brand, adds value, and resonates with them. The goal here is to get those who have been to your website back.

Conversion

This is where we make the money. On this particular campaign we have one image that we tested over a three month period, changing out images, text, discounts, etc. until we found what was working. Once we launched the image and it started to work, we didn’t touch it and have not touched it. The ad for the last 10 months has spent a little over $400 and has made well over $12,000. Remember, the TOF, or top of the funnel is not going to (for the most part) get you a crazy return because they don’t know who you are. But the BOF or bottom of the funnel should be converting at a much higher rate. 4-10 is a great range depending on your ad spend. To clarify, this is only one of the ads we are running.

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What do you think about this episode? We’d love to hear from you! Share us your suggestions, comments or questions. And we’d love to include that on our next show. Reach us on the links listed below.

Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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The rage right now is messenger, but ironically we have been talking about messenger since 2016 and then if you remember in 2018 messenger blew up and now it is kind of a lull again.

We’re here to explain why messenger is important and why you should care.

Right now Facebook and Instagram are pushing messenger, which means your overall cost is going to be lower to reach people, but it also has over 1B people on it AND they own WhatsApp.

Think about it this way, a one-on-one messenger conversation with your ideal customer for a very small cost.

The Strategy:

For this pet sitter, we were targeting her location plus 10 miles and focused on those who had pet interests. This could be anything from petco, chewy, SPCA, etc. We wanted to target pet owners, give them an amazing deal, and then send traffic to messenger. A common mistake on Facebook is to run a messenger ad, but you want to run a traffic campaign to messenger. Our average cost per click is way below $1. We have automation set up through ManyChat that only notifies our client when there is an unique question or the pet owner is ready to make a buying decision.

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Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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Hooray for our 100th episode! And so today we (Christian and Aaron) will be interviewing each other. Here are some of the exciting questions we answered. * Do you think Hotdogs are Sandwiches? * What keeps you up at night/Your biggest regrets? * Who do you look up most to, and why? * If you had a chance to start a brand new business today or tomorrow, how would you start it and what would you do differently? * When you were a kid, what was your dream car? versus your dream car today?

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Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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Create a Storyboard

Use a tool like Storyboarder to fully flesh out your videos. Don’t just wing it because you know your stuff. Specially when it comes to technical videos where you’re showing proper form. It important to figure out the details before you start shooting.

Engage

If your are just starting out or have been creating video for years, when you engage in other content more eyes will come to you. The more eyeballs on your content, the more opportunities to ask them what they want to see and let you tweak your content to be tailored to the right audience.

Audio

Clear, crisp audio is a must. Make sure to invest in a lav mic or shotgun mic with a boom pole. Clear audio not only makes your videos look better and more professional but it makes it a LOT easier for AI on YouTube or Facebook to create your captions! Win-win.

Be consistent

You will not be the best at creating video out the gate, heck it may take you months or even a year to get to where you want to be. Don’t let that scare you away from making video because to do well in your business you can’t ignore video.

Lighting

This one is last because it’s a no-brainer, kind of. The difference between a video doing really well or not isn’t just the lighting,but it is a huge chunk. If you can, use natural light, if you can’t LED’s and then light boxes. If you are choosing whether or not to spend money on something for your videos, spend it here.

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Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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Today we're talking about how to easily grow your email list for your nail salon. We're super excited about this episode. We talked about four different things that you can do and it blends everything from in-store, to online, to social. It's awesome! Check it out. * Rewards program or gift card sign ups

When you walk into a store that you already like or frequently go to signing up for a rewards program makes sense. A simple ask will get a lot of people, but if you sweeten the deal for new subscribers you have a much better chance of getting their email. Bonus - get a phone number to send out SMS in the future.

Online booking system

Using software like https://www.bookeo.com/ or https://www.booker.com/nail-salon-software when they schedule online you can choose how much information you gather and email is a must.

Giveaways

Everyone loves a chance to win something. It needs to be something enticing though. Think free nail care for a year. The bigger the better because of the amount of people who are going to flock to your giveaway. Also, with the power of social it’s very easy to get people to share and have it spread like wildfire.

Create Quizzes

7 of the 20 most shared articles on BuzzFeed are quizzes! People love doing quizzes. Doing these is a great way to not only grow your email list but also reach a wider audience. Outgrow.co is a great platform to get you started.

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Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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If you haven’t heard, Instagram is the hottest and fastest growing social network out there and it makes sense for you to be there. Most people are posting on their feed, less than half of those are using stories and an even smaller amount are using Instagram ads. We’re here to help you crush the competition by using Instagram ads.

Native - The first thing you need to do is make sure your images and videos are native. Using horizontal images is a bad user experience and people intuitively know that they are being advertised to.

Tip - Create your Instagram stories in the app and add GIF’s or text (not too much) and then download and run as an ad. Doing it in an authentic way and then running it as an ad is a great way to reach more people.

Create a strategy - The name says it all. Instagram stories are about telling a story. A one-off piece of content about how they should buy your content, etc. is likely not the route to go. They need more than 15 seconds to determine if they want do business with you or not. Create a content strategy with your ads that adds value. Tell a story, take them on a journey.

Tip - Your Instagram feed should mimic this style of value and be on brand.

Be intentional about where your text goes - In a story ad we see a lot where people try to move text out of the way of the person talking, but move it to the top left or bottom of the screen and this isn’t a good look. The user profile is on the top left and the call to action is at the bottom. Go check out examples of Instagram story ads so you can get a good idea of where to place text.
Use the carousel Instagram stories feature - If you want to create a longer message than 15 seconds, it’s possible. You can create multiple videos in a row that work just like a native Instagram story. i.e. if you followed us without an ad you would see multiple of our videos in a row. In ads you can do this too. If done well, it can also feel like you are someone they already follow and builds a deeper relationship and gives you more time to convey your message.
Add music - When appropriate, it’s almost always appropriate. If you are creating a video that is all imagery and not someone talking, adding music will help increase the amount of time they stay on the story. Not all people listen without sound, but those who do will thank you.

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Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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What are the eCommerce platforms that are out there? There are quite a few, but the major players are Big Commerce, Shopify, WooCommerce, Squarespace, and magento.com

Big Commerce

Pro’s - Advanced reporting to track sales, follow trends and increase AOV. API available, built in. Great SEO features and capabilities. No transaction fees, even if you use a 3rd party.

Con’s - If you need help from support, it is difficult. User feedback about their CMS is that it is difficult to use, so probably not the most user-friendly to upload blogs or content pieces if you are looking to do that. No mobile app.

Shopify

Pro’s - Provides a complete package where a beginner can set up their store and start selling in minutes. Great customer service. Fast web load time, that Google loves for your customers. The SEO is great for Shopify, you have the ability to give Google a lot of information about your product and services to ensure search rankings. Apps, apps, apps. There are a ton of 3rd party apps to help you scale your business.

Con’s - Want something completely custom, you will need a Shopify expert. It can take a little bit to get used to Shopify specific jargon that isn’t really used elsewhere. Cost. Depending on what kind of store you want, you could be paying up to $79 per month for using their platform alone, not including transaction fees.

WooCommerce

Pro’s - The largest eCommerce platform by % in use today. It is mainly used as a free plugin with Wordpress, which is also a large percentage of the world’s website. (Some stats show almost 30% of the internet is powered by Wordpress)

Con’s - For all the reasons it is a pro, it can also be a con. WooCommerce is a plugin for Wordpress, so unless you have or want a Wordpress website, you can’t use WooCommerce. WooCommerce. If you are struggling to figure out Wordpress it may not be a good fit to learn a completely different platform for only eCommerce.If you want a very robust site, you will need to hire a specific developer for WooCommerce, which may be costly.

Squarespace

Pro’s - Templated designs that are sassy. Like beautiful. It’s an all-in-one-platform. Meaning it isn’t like Wordpress where you have to now learn WooCommerce. Your hosting and security is all handled by Squarespace. If you have a domain, that’s all you need, your subscription covers hosting too!

Con’s - The site looks great, but that doesn’t mean people are going to buy. The site layout isn’t built for sales, it’s built to look good, there is a difference. As far as being found online, your SEO efforts are very limited to what is possible. It’s technically eCommerce because you can sell online, but the ability for you to offer a more robust site is lacking. It’s very limited with function and features.

Magento

Pro’s - It’s open source, free and extremely flexible.

Con’s - Doesn’t provide a hosted solution. You have to purchase hosting and be a medium to advanced developer to be able to create your store.

Overall feedback

If you want a simple, easy to use more basic store, Squarespace is probably the route to go. If you are looking for that middle of the road solution that is dependable and built to really sell, BigCommerce or Shopify. If you have a developer and really looking to build a 50+M business or have something very robust, Magento.

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Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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Do what you're great at and delegate the rest - Hiring virtual assistants has been awesome. We’ve been able to focus on what we are good at and are able to delegate those tasks that are time-consuming or we just don’t enjoy.
Standardize your processes - Creating quality work is one thing but creating consistent quality work is another. Standards are crucial for a company that is growing rapidly. You won't be able to write a set of instructions for creating an award-winning design, but you could probably break down the steps for wire-framing, creating design templates, content, etc. Find a way to streamline your workflow by creating a checklist for every function and role within your agency. Eventually, these workflows will evolve and your employees will find ways to make your processes easier.
Have goals and get everyone on board - We’ve had goals but never out in the open for everyone to see until we got a vision board. Our vision board reminds us of the things we need to accomplish this year in order to move our goals forward. Goals are ever changing so its important to revisit them often. Having your goals for everyone to see if a great way to get employees on board to achieve those goals.
Stay healthy - Working for yourself is hard and extremely stressful. You have to handle everything, especially when you’re starting out. Delegating helps a lot but there’s always that little voice in your head asking if you’re doing enough. It's super important to take care of yourself. Emotionally, physically, spiritually, socially, environmentally, etc. Make this part of your “company goals”.
Not EVERY client is a good one When you first start out, people walking up to you and offering you money sounds amazing, but sometimes it isn’t worth the headache. When you are in business long enough you start to realize who you enjoy working with and who you produce the best work for. Which means that sometimes you have to turn down business if it doesn’t align with your company and core competencies. It’s a short-term loss for a long-term gain.

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Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

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The trick is to get your business to show up in Google’s local map pack. Here’s how you can achieve that:

Create your profile on Google My Business. So many people forget to do this. Your location will not show up in maps at all without it. When you create the page, try to have a physical address vs a service area so you can start creating your NAP (Name, Address, Phone Number) everywhere.
Get lots of positive reviews! Work on getting quality reviews and make sure to always respond to every review; good or bad. Never pay for fake reviews! The best thing to do here is to simply have a strategy and ask for them.
Optimize your website. After you’ve worked on those two things then make sure your website speed is great. Run it by Pingdom.com. You also want to be ranking for specific keywords. Use Google Keyword Planner to better understand what people are searching for. Ideally, you’ll want to find keywords that are most closely related to your business, have high search volume (lots of people searching for them) and low competition. Those are your low-hanging fruit, to start with. Once you’ve chosen low-hanging fruit keywords for your business, you need to use these keywords on specific pages of your site. Search spiders put a lot of weight on mentioning your keywords in the titles, meta descriptions and the URLs of pages. The trick is to do this while still writing in a way that sounds natural and human—not like you’re just jamming in keywords so you’ll rank.

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Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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Today we have Estelle Jenkins she is the owner of Know Before You Go Drug & Alcohol Testing.

Estelle is a local business owner in the North Texas area and is the definition of hustle. Estelle started her business in her 60s, what is your excuse?

Let’s Connect!

Know Before You GoWebsite: https://www.nobe4ugo.com/

Email: test@nobe4ugo.com

Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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How An Interior Designer Can Use Pinterest To Grow Their Audience 1. Make sure you have a business account - Pinterest allows you to have a Personal or Business account. Make sure you make the switch to a Business one as it allows you to track analytics. These will allow you to gauge your content and see where the opportunity lies. 2. Have a strategy in place - Make sure you set out a strategy that you or someone in your team can achieve each week. Consistency, like any other social network, is your friend. When it comes to creating boards make sure you cover just a little bit of everything. Some examples, you can cover each section of a house; bathroom, bedrooms, master, patios, etc. You could also create boards by season, style, colors, etc. The possibilities are endless. 3. Use vertical images - Pinterest is a vertical platform and using the full range of space allows you to reach and engage more people. Infographics are perfect here and get a ton of engagement. Create them specific for your need. 4. Keywords in description - Pinterest is a search engine, so treat it as such. Use words that specifically describe the product. When in doubt, add more content to make sure you accurately cover it vs a short description.

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Focus On Trials and Use

Millenials think that use is more important than ownership. A few decades ago, owning a car or a house was seen as a sort of social benchmark. These days, millennials are looking at their bank account and saying, “We can’t afford that!” If there’s a way to let millennials use your product without having to pay for full ownership of it, take advantage of that. Providing a cheaper alternative to buying a product will make millennials more willing to spend their money with you.

Mobile First

Millennials spend more time on their smartphones than any other generation. But if you’re a business owner, this statistic works in your favor. One of the most important things you can do when it comes to marketing to millennials is to meet them where they are. Make your ads mobile-friendly, and put them on social media platforms. Millennials aren’t going to pay a bit of attention to an ad in the newspaper or a magazine; they will notice one that shows up in their Facebook or Instagram feed.

Give Back

‍Millennials don’t have as much money as previous generations, so they spend a lot more time thinking about where it goes. Not just any company or product is worthy of getting some of their precious resources. So how does a company convince their millennial customers that they should spend their money with that company? One great way to attract millennial customers is to use part of your company’s proceeds to support a cause. Millennials want to see that their money is helping to make a difference in the world. Agreeing to donate a part of your proceeds to a charity or to help employ underprivileged populations can draw in your millennial audience.

Be Authentic

One of the most important things to remember about millennials is how inundated they have become with advertising. They grew up in the digital age, with advertising blaring at them everywhere from public restrooms to gas pumps. One of the best ways you can draw millennials in is to be authentic with your media outreach. You believe your product is a good one that’s worth spending money on, right? Let that genuine enthusiasm shine through in your marketing; that realness will get millennial customers’ attention.

Do More Video

It seems like every other post on social media is an auto play video. And it’s working; 64 percent of consumers make a purchase after watching a branded social video.

With video marketing being such a powerful tool, your company can’t afford to ignore it. Make video a central part of your marketing efforts. It’ll draw millennial's in, and then you have a chance to tell them why they should choose your company.

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Quick Stats:

Throughout 2018, LinkedIn made video content a priority, rolling out a range of new features and tools to cater to increased on-platform video consumption.
LinkedIn has since discovered that video generates some 20x more shares than other types of content on its platform.
80% of video content on the platform is watched with sound-off
57% is viewed on mobile
Trending News Related To Your Industry - Trending news are naturally more share-worthy. Think about it… right video at the right time is better than PERFECT video too late. This is an easy way for an agency to provide information about the industry and cement themselves as a leader.
Newly Launched Live Video - At the time of this recording LinkedIn Live has been only announced as an invite only feature with no news on a broader roll-out. We do expect this feature to launch in the coming months. This presents a great opportunity to do interview style videos and shows on LinkedIn.
Webinar or Event Promotion - Professional development is something A LOT of people on LinkedIn are looking for. Think about it. You have the best audience at your fingertips if you’re running educational webinars or events. With these types of videos you’ll need to present some stats or interesting data right off the bat to capture their attention. LEAD WITH VALUE.
Company About and Culture Videos - Your next best hire could be on LinkedIn.. Probably following you right now. What better way to attract TOP talent than by creating about and culture videos on your company.

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Today we are going to discuss the One Tool Chiropractor Need to Get More Patients, YouTube! Today’s episode is also helpful for businesses ready to get their start on the platform or expand and grow!

On today's episode, we talk about:

Cool things about YouTube that you should know
Reasons why you need to use YouTube
How you can get more exposure to your business
Getting more visitors to your websites
Rank higher in search results
Generating more LEADS for your business

Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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Hola friends! Today we have another special guest interview for you. We wanted to get a local franchise business on and talk about the differences between a self-run and a franchise owned business.On today’s episode we cover:What it’s like working in a family owned business

We have Anna Keller a self-proclaimed fruit expert, mother of three, our friend, and the brains behind the best reviewed Edible Arrangements in the Dallas Metroplex.

On today’s episode we cover:

What it’s like working in a family owned business
What does a day-to-day look like for her franchise
New and exciting moves that Edible Arrangements are making in 2019
How Anna and her husband Mason first met
$100 purchase that changed her life and business
The biggest ‘failures’ and how they overcame them

Let’s Connect!

Edible Arrangements FairviewWebsite: https://www.ediblearrangements.com/stores/431-east-stacy-rd-mckinney-tx-75069

Facebook: https://www.facebook.com/EdibleFairviewTX/

Instagram: https://www.instagram.com/annaatedible/

BitBranding

Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram:www.instagram.com/bitbranding

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On today's episode we discuss SEO: The First 6 Steps Realtors Need To Make

Get your own website - We see most realtors use their brokers website because it’s easier in the short term. But in the long game, you don’t have any of the features you need. 1. Being able to re-market, 2. completely customize without sending an email, 3. Ability to add your own flavor and branding.
Set up your 'Google My Business' page + Google Search Console. Setting these up are a must. Both are the first steps we suggest for businesses to take once they launch their site to start giving data to Google.
Keyword research - You can do this by purchasing software like Backlinko or Ahrefs, but it may not be necessary. One trick is to go to Google and start typing in popular phrases you can come up with, then scroll down to the bottom and look at suggestions. This will tell you that other people are searching for these as well and you can create content and build links around that.
Create Skyscraper Content - This a method that isn’t used much, and ironically we are finishing up a blog doing this exact technique. Skyscraper content is the addition to your content. So, for example, if you wrote a blog in 2016 about the best way to purchase a house and it received a lot of traffic, you could do another blog with the same topic and add to it and update. Google loves when you think about the end consumer when you create content, and updating content is very helpful.
Start linking to other content and updating your content consistently - Reach out to other people in your area and see if you can write a blog for them. Insurance agents, roofers, etc. are great places for this. The next thing to do is make sure you are updating your blog, pictures, and descriptions consistently. This could be 1-4 times per month.
Make sure your NAP is correct. This is your name, address, and phone number. You need to make sure that you’re consistent everywhere you put those numbers.

Resources covered

https://marketingschool.io/the-seo-playbook-the-first-7-steps-you-have-to-take-ep-801/

Website: www.bitbranding.co

Facebook: www.facebook.com/bitbranding

Instagram: www.instagram.com/bitbranding

Hope y'all enjoyed this episode! We'll see you guys next week for another episode of The Marketing Natives!

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In today's episode, we talk about the 4 things your website needs in 2019: 1. Less Clutter - Keep your website simple and impactful. Big companies like, Apple, take this approach on their sites. Get rid of unnecessary clutter. You should be able to convey your message in a concise and straightforward way. Attention spans are getting shorter and shorter. Also, break down text into more digestible content, easier to read; Neil Patel does a great job of this on his blog. 2. Animation - Again, attention spans are getting shorter so animations are a great way to keep people engaged. Now we are not saying to have your whole website moving everywhere but those subtle animations that make a truly great experience. 3. Video - Using video was a big trend in 2018 and 2019 is going to be bigger. It’s easier to convey a point or tell a story using video. A lot of websites using video in their hero sections to captures people attention too. 4. Truly great mobile experience - Mobile responsiveness is great and a lot of websites have adopted a responsive approach to their designs. BUT PLEASE make sure you truly navigate throughout your whole website.

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What's up, everyone? For today's episode,we have our second guest for 2019 - Nickquolette Barret! She's the author of the “You’re Hired!" book series, career & interview prep coach,resume & linkedin profile writer, speaker and founder and CEO of iRockResumes.

With Nicquolette's experience, we wanted toknow what she could share about herself and her business!

On today's episode, we talk about:

· How iRock Resumes started to rock

· Nickquolette is one busy gal

· Social media guru

· She is in love with LinkedIn

· Playing and shifting between two roles

· Nickquolette eats books for breakfast

· The best $100 she’s ever spent is a P.O. box

· Systemizing was a game changer

· One thing she wishes she did differently –e-maillists

· Grace and Frankie is her go-to binge

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Today, we talk about what reputation management is and how it can help your business!

Reputation management in our own words is the active monitoring of your brand online. Most businesses are aware that they have reviews online, but are not active with monitoring it.

Reputation in a competitive marketplace, when a single negative review can cost you business, it’s even more important to monitor how your customers feel about you online. On another hand, a positive review is almost as good as a referral from a friend.
Reputation management affects your brand. You can have the best product in the world, but bad customer service could cost you long-term growth. The flipside, an upset customer who was bashing you to all their friends, handled with poise and great service can turn into an advocate. We have all been upset at a company and then they go above and beyond and you’re even more in love with them than before.
Businesses understand that the blowback from negative press can be ruinous to a small company. The surprising solution is simply to be as honest as possible about your business goals and intentions while offering customers a perpetual peak behind the curtain. For small businesses without a dedicated reputation-management team, these attempts can be clumsy, inconsistent and counterproductive.

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Today, we talk about what reputation management is and how it can help your business!

Reputation management in our own words is the active monitoring of your brand online. Most businesses are aware that they have reviews online, but are not active with monitoring it.

Reputation in a competitive marketplace, when a single negative review can cost you business, it’s even more important to monitor how your customers feel about you online. On another hand, a positive review is almost as good as a referral from a friend.
Reputation management affects your brand. You can have the best product in the world, but bad customer service could cost you long-term growth. The flipside, an upset customer who was bashing you to all their friends, handled with poise and great service can turn into an advocate. We have all been upset at a company and then they go above and beyond and you’re even more in love with them than before.
Businesses understand that the blowback from negative press can be ruinous to a small company. The surprising solution is simply to be as honest as possible about your business goals and intentions while offering customers a perpetual peak behind the curtain. For small businesses without a dedicated reputation-management team, these attempts can be clumsy, inconsistent and counterproductive.

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In this episode, we talk about 5 Ecommerce Marketing Tools You Need In Your Website:

Email Collection - HelloBar or Sumo are great options here. You want to make sure you’re always growing your most valuable asset; your email list. Remember to entice your audience with something in exchange for their email; 10% off your next order.
Cart Abandonment - We have generated so many more sales for our clients by adding this simple app. Cart abandonment is almost guaranteed to help you increase sales. Our go-to is Sumo.
Chatbot - Chatbots are becoming increasingly popular among websites and for a good reason. They provide timely information to your visitors 24/7. Facebook Chat Plugin is where you should get started. Look into ManyChat and Chatfuel to easily create answers to most commonly asked questions.
Tracking Pixel - Being able to track people who visited your site, but didn’t make a purchase and later being able to retarget them is huge for sales. Learn to install your Facebook pixel here.
Upsell & Cross-sell - In a nutshell this app lets you display pop-up upsell and cross-sell offers that customers can add with a simple click. For example, a customer buys a pair of shoes, you could cross-sell them a container of polish to go with them. Super powerful app. You can check out Bold Upsell!

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Hey, y'all! This episode is super special because not only will it be useful for moms out there, but we also officially have our first guest for 2019 on The Marketing Natives - Abbie Alter creator of Plano Moms! We were super excited to record this episode because Abbie is a good friend of ours and Plano Moms has built a really awesome community for all of the moms out there. So, in order to get to know Abbie and Plano Moms better, we asked her some interesting questions!

The Story Behind Plano Moms And How It Got Started

When Abbie moved to the United States five years ago, she didn't have that solid network that she had when she was back in England. With this in mind, she had a difficult time looking for mom's in her area that could answer the questions she had like asking where the best place was to take her kids for dentist checkups and which schools were the best. So in order to help other moms who were in the same situation just like herself, Abbie started the Plano Moms Talk group on Facebook. Here, she and other moms helped one another by answering questions about motherhood and their community.

The group was a hit! Soon thousands of moms in the Plano area joined the group. This was when Abbie realized that she needed more than just a Facebook group. She started expanding Plano Moms by starting an email newsletter and encouraged the members of their Facebook group to subscribe. The newsletter helped her create content that the moms needed and was even able to get offers from local businesses that the moms would enjoy! They expanded once again with their own Facebook page and Instagram, as well.

Plano Moms later then got its own website. This was were members could read Abbie's blogs, connect with one another, and also stay updated with the group's events. They even have a neat event every three months where the moms can speed date in order to get to know the members of their community!

Abbie's Secrets To Staying Organized

With Abbie having so much on her plate such as the Facebook group, website, and other social media accounts to manage, we couldn't help but wonder how this super mom keeps it all together! One of the best things, she found out that she could do was ask help from other moms! Delegating tasks for them was important, one of them is in charge of creating blogs for the website, another mom helps Abbie sell to local businesses and she also one mom to do her e-mail newsletters now.

But with so many different projects at hand, Abbie tries to do her best by outsourcing in order to get the best possible outcome!

Since she works with a lot of different moms and projects, Abbie and her team usually rely on Slack and emails for communication. They also use a CRM system to help them work efficiently with the businesses they partner up with.

The Importance Of Laying Down The Law

One of the things that sets Plano Moms apart from the different mom groups in their area is that Abbie has set rules for the members to follow in order to have a healthy environment for their community. An example of this would be that moms are not allowed to sell products in their group, the reason for this is that since Plano Moms was made in order for moms to help other moms with their questions - Abbie didn't want members vouching for the products sold by other moms because this could lead to them possibly only doing so for monetary gain.

New members need to get used to these rules, but Abbie has made it clear that it's all done in order to help their community stay healthy!

Videos And Plano Moms Merch For 2019!

Since the website just went live last year, Abbie plans to have more video content released on a weekly basis. She explained that the videos would be like the Today Show and feature presentations from their different members. Apart from the videos, in order to double her revenue, Abbie plans on selling Plano Mom merchandise! These vary from baby suits, t-shirts, and caps.

Learning Is The Key

One of the key things she has taken away from her life as an entrepreneur is the constant need to learn. Whether it be reading books, attending conferences, or listening to podcasts and speakers - continuously learning has helped Abbie a lot! To keep her knowledge flowing, she contributes an hour or two just for learning.

The biggest conference that has had an impact on Abbie is Social Media Marketing World, which we have also attended! She loved it there and we did, too, y'all should check it out and attend this year!

In another previous conference, she was invited to join a group that was mainly made of people just like herself - local mom bloggers and publishers. Since then, Abbie has developed great relationships with all of them and it has also relieved her that she's not the only one doing what she does. Because of her habit to learn, she was able to extend her network and form new relationships.

No Regrets With How She Started Out

Abbie doesn't have any real regrets about how she started out, but if there was one thing - she does wish that she had secured some finance at the beginning of her journey in order to invest and get a head-start.

But at the end of the day, she's happy with how she started out and is proud of the earnest growth of her business throughout the years.

Experiment And Move On

Having a straightforward business like Plano Moms allows Abbie and her team to experiment and try new fun things to help their business grow. But if the new thing they're trying out doesn't really work out for them, Abbie isn't afraid of letting it go and moves on to the next great idea. She also has a lot of faith in herself with her creative ideas and her team does, too! Having this optimistic mindset is probably one of the reasons why Plano Moms has been thriving so well.

$15 A Month Is All She Needs

When we asked Abbie what her best investment was with a $100, she said that she didn't have one because the best investment she spends on is $15 a month. Using messenger bots for her Facebook page has really helped Abbie a lot with her business. She still continues to experiment with the bots in order to help her improve her customer service. From selling things online, getting orders done, and adding people to her subscriber list, Abbie admits that it has made her life easier.

What's Abbie Binge Watching On Netflix?

It turns out that Abbie is into crime documentaries! She's just finished watching Making A Murderer Season 2, we personally have yet to finish it. Good thing Abbie saved us from the spoilers! It's a really controversial and interesting show, y'all should check it out.

Well, it was really great to have Abbie on the show and we can't be grateful enough that she was our first guest on The Marketing Natives for 2019. If you guys want to follow Abbie and her business be sure to check them out on all social media platforms @PlanoMoms, and if you're a mom that lives in Plano or you plan on moving there then you should definitely join the Plano Moms Facebook group! Don't forget to checkout her website planomoms.com

Thanks for listening to this episode, guys, it was really fun to record this! If you want to hear more from Abbie or if you think we should feature more guests, tell us about what you think and DM us on Instagram @bitbranding. We'll see everyone in the next episode!

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In this episode, we talk about how to build an audience for a brand new clothing boutique:

Try going live - Social networks are pushing live content. So if there’s any piece of content we would recommend you to go after is live video on any platform. Now for a clothing boutique, we would definitely recommend Facebook and Instagram as your go-to platforms. Don’t forget to boost and retarget to viewers.
Focus on quality content - When we talk about high quality content we mean everything from data, images, graphics, hashtags, structure. You got to make sure your content is compelling enough for people to stop, read, engage and potentially share. So ask yourself before you post… is this something people would care for? Don’t post just to post.
Partner and leverage with influencers - Partnering with like-minded sites and influencers is a great way to introduce a new audience to your services/offering. There are many great apps and services that walk you through finding quality influencers in your area.
Grow an email list - What we call “borrowed audiences” such as social media followers change so often, plus platforms keep changing their algorithms making it harder for you to connect with your potential audience. That’s why we recommend for everyone early on to start and nurture an email list. Having your audience in an email list has great benefits like being able to massively distribute your content to ALL of them and not having to rely on algorithms.

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In this episode, we talk about what we've learned after spending $250,000 in Facebook Ads:

You must have a strategy. Work backwards from your goal, and then find out what steps of the buying or lead process that works out to in ads manager.
Successful ads take time and monitoring daily. Everyone talks about Facebook as some magic pill where if a business owner uses it they will instantly get business. Sometimes you hit a run boosting one post for $20, but nine times out of ten you don’t.
Speak to your audience specifically, not generally. Facebook is for friends and family members to be social, but when your ads are content that they are interested in you set yourself up for success.
A good Facebook management strategy will help with your overall ads performance
Be consistent with your branding. Susy doesn’t want to see an ad with a picture of a dog and then taken to a landing page where it ask for your home address for a live social security workshop.
Video. Seriously. It can be scary and nerve wracking, but when you add video to the mix your chances of success go up dramatically because of all the options that can spin from that.

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In this episode, we talk about How To Never Run Out Of Content Ideas For Instagram:

Take a deep dive into your business, culture, people.
Figure out 7 to 9 categories or types of posts. For example, for us its Family/Friends, Posing, Ninja Turtles, Books, Our Work, Cross Promo, Food..
When it comes to caption you can talk about that particular post or just talk about whatever comes to mind. The point here is to try and engage with your audience… the photo/video needs to make them stop but the caption needs to make them comment.

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In this episode, we have Maria-Paula Carrillo as a special guest. She's a registered Dietitian Nutritionist, our next door neighbor, and owner of LifeCycle Nutrition -- a nutrition consulting private practice here in Allen, TX. Today, we asked Maria-Paula key questions regarding her and her business:

On today's episode we cover:

Why nutrition is important.‍
Diet and nutrition myths.‍
Quick tips for eating out.
New behaviors that changed her life.‍
Current Netflix bing.‍
Maria Paula's soccer team, Chaos.

Find out more about LifeCycle Nutrition

Website

Facebook

Instagram

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Track your time - You really can’t manage what you can’t measure. If you’ve never used any tool for time tracking, you’re basically guessing how long it takes to finish projects. The first step in being more productive is seeing how you’re spending your time. Some tools you can check out Toggl and Clockify.
Kill big meetings - Here’s a quick fact for you… US businesses spend $37 billion a year in unnecessary meetings. In order to kill these big meetings here are some things you can do instead: call for short 10-15 min meetings, always define your goal, send meeting outline ahead of time, set a meeting timer, limit technology used.
Use the 45/15 rule - Break up each hour in your day into 45 minutes of billable work and 15 mins of your choice of distraction. After 45 minutes we start to lose focus and our productivity goes down. Try it out!
Learn to outsource - When we started BitBranding, we had all the time in the world because we didn’t have a lot of client work in our hands. We took pride in the fact that we did everything in house. But then it came the realization that we can’t do everything ourselves so we decided to get some virtual assistants to take care of some of those repetitive time consuming tasks.

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Research - This is the most important step of choosing the best website design company. First, you’ll want to check out their website along with any social media presence they have. This will give you an idea of their capabilities as well as their company culture. Next up, make sure to visit the portfolio page and actually visit the websites in the portfolio. You’ll want to look at the features they use on the websites and overall performance.
Set Up A Meeting - After you’ve done your research it’s important to set up some sort of meeting, either phone call or in person. During this meeting you’ll want to ask as many questions as you can. Starting with ‘have you built a dentist website before?’. Other important questions:
1. How does your process work?
2. Can we make changes after the website is complete?
3. Can I meet your team?
4. What Happens After? - We’ve heard horror stories involving businesses that can’t even access their websites because their website design company has full control over it. It is very important that you as business owner has the admin control over your website and that the web design company just has ‘access’. It’s also important to pay a retainer for that company at least for the next 6 months to make any updates.

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In this episode we talk about 4 Tips To Effectively Market Your New Doctors Office:

Make sure you have a website. As you start your practice, there a few things that people are going to look at, but your website is on the top of the list. Choose a local website design company to help you build a custom site that will meet your needs. Make sure the site is mobile friendly and is easy accessible for current and future patients.
Focus on 1-3 traffic sources both online and offline. A few practices online to focus on are local SEO or search engine optimization. When someone needs you the first thing they are going to do outside of asking a friend is to go to Google. You want to be on the first page of Google, preferably in the maps. Another way to drive traffic is online advertising through social media marketing such as Facebook or Instagram ads.
Focus on what sets you apart. Most doctors are the ‘same’ in the eyes of the consumers, find what makes you unique and exploit that. Do you offer the best waiting areas for kids to help them feel comfortable, are the facilities the cleanest, do you offer a special type of treatment? All of these are examples of some areas that could help you carve out your piece of the pie.
Send out regular emails, newsletters or direct mail to keep in touch with your current customers and to reach out to new customers. Email is a very personal way to help you stay in contact between visits. Most doctors start with good intentions and then fall off because they do pick up, but to keep your patients and stand out you will need to stay in touch regularly.

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In today's episode, we talk about How To Get More Online Reviews For Your Roofing Company:

Make it simple for them to leave a review. Don’t bombard them by asking to leave a review on three sites, they won’t do it. Pick 1-2 that they can choose from that you need reviews from the most and then give them a link to make it happen in a few clicks.
Once the job is finished. Let them know you are going to send over a request for a review via email and see if they are willing to leave one. By them committing aloud that they would leave a review, it locks them in to at least psychologically remembering that you said you were going to send one and for them to be on the lookout.
Hire a marketing agency in Allen, Texas. If you are great at what you do, we want you to continue doing what you do well. Allow an agency to come in and not only request new reviews and grow that number, but to mitigate the bad reviews. We can monitor up to 100-200 review sites and when a review is left we get notified almost instantly that there was a review, so if it was good, we can respond and thank them. If it was a bad review, it allows you to respond and rectify the situation, and in many cases, get it removed by talking to the customer.

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In this episode we talk about Why Your Online Business Should Hire A Local Website Designer:

Probably a little unorthodox and against conventional thinking, but when you choose a local website designer their reputation has more at stake. For example, if you hire a company overseas or even across the country, if you have a bad experience, the worst thing you can do is leave a bad review. However, if both of you are local, you could tell other businesses and potentially have the company lose business because of their reputation.
Communication - with a local agency or website designer, depending on the size of your town or city, you would come in contact or have the opportunity to come in contact in person a lot more often that would develop a deeper relationship and cause them to be more responsive.
You’ll Get a Great Custom Design - The best thing about hiring a local website design agency in Allen, Texas is that you’re going to get a custom design. Other bigger firms cut cost by mass producing websites and using templates, so all websites end up looking the same. Standing out is really important for any business and local agencies understand that.

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In this episode we talk about The Top 5 Software Tools We Use In Our Business And You Should Too: 1. Slack - Hands down the best messaging and complete project and communication software. Slack was just getting started when we started the company and it allowed us to live in two different states to start the company. 2. Sumo - The full suite. We use Sumo to collect email addresses and grow our website traffic. We use AppSumo to find out about the latest and greatest new tech softwares at a deal. Lastly, we use KingSumo to create viral giveaways.

Instapage - This is the best (In our opinion) landing page software that allows designers to create beautiful landing pages and help non-creatives to use a template and generate leads. Instapage integrates with almost everything you can think of and allows you to update and change the page on the go easily. http://instapg.es/ntC9g
Line2 - allows us to have business phone lines. We can also use them to send text messages. They even have a Mac app to help you respond right from your computer.
ClickUp - This Free tool has been amazing for us. ClickUp is a project management tool that allows you to visually see, work, collaborate on all the projects in your company. The capabilities for this tool are endless.

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In today's episode we talk about 3 Ways A Restaurant Can Use Video In Their Marketing Strategy: 1. You’re selling food. Pictures are going to go a long way, but if you had videos of your signature pieces you are going to stand out. They don’t have to be long videos. 5-10 seconds of the dish will do plenty. 2. About video. Telling your story in an easy to digest way helps cement the infinity people have with your restaurant. For example, some restaurants put their story on the menu and that almost always goes over well. An about video allows you to do that for people who have never been inside. 3. Product reviews of new dishes, favorites, or seasonal products. Food is very visual and is the #1 thing on Instagram, so showing your product with a video would only entice more visitors.

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On today's episode, we discuss our Top Tips To Get A Roofing Blog Ranked Online

Use/Repetition of Primary Keyword - Using your keywords in a natural way in your blog posts isn’t bad SEO practice. But, don’t over do it, you will get penalized by search engines. Adding the keyword to headlines, paragraphs and alt text for images is a good way to include your keywords in the post.
Page’s user experience (design, quality, usage metrics) - Use AIDA. AIDA is an acronym for Attention, Interest, Desire and Action. Using this formula to structure your content will increase the conversions and guide consumers along the experience. This reduces the bounce rate on your blog posts.
Depth and value of content - People want something useful and relevant! The more unique and actionable blog post that you’re able to create on a consistent basis, the more power your blog has to pull in traffic. This then increases your search traffic, engagement and leads.

Here's the link to our newsletter The Weekly Bit: https://mailchi.mp/cb881de2494c/theweeklybit

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On today's episode we talk about 3 Tips Dentists Can Use To Grow Using Instagram Stories

Use Instagram Stories regularly! Have some sort of consistency when it comes to stories because the more that a user interacts with your Instagram Stories, the more likely your posts will show up in their feed.
Make sure to use all of the features available to you. Try adding stickers, location tags, hashtags and gifs whenever possible. The reason we tell you to use these is to help audience retention and chance for them to engage with your posts which is one of the biggest determining factors when it comes to growing on Instagram.
Start creating Stories ads! Instagram Stories ads show up in between regular stories plus they are cheaper than regular Instagram ads. The tricky part about Stories ads is to make sure you have something eye catching enough to make “speed tap” users stop.

Here's the link to our newsletter The Weeklybit: https://mailchi.mp/cb881de2494c/theweeklybit

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In today's episode, we talk about 5 Unique Video Ideas To Grow Your Lawn Maintenance Business:

Create a great “about video” of your company. Video is one of the most effective ways to communicate your value proposition. This type of video makes for excellent marketing material. Make sure to use real images and video. Show the leadership team and showcase some of your workers.
Do regular testimonial videos. These are powerful for any type of business. Written review or testimonials are great, but it’s another thing entirely to produce a slick, well made video about the experience that a consumer had with your lawn maintenance business.
Instructional videos! There are several topics you can cover. They can range from tools and techniques to landscaping and types of plants/flowers. The possibilities are endless. Instructional videos will help you cement yourself as an expert in your industry. Which is always a good thing.
Create short personalized thank you videos for your pre-existing or new clients. Show them you appreciate them. A great way to use these is to send them via email.
Announcement videos! Any time you want to share an announcement on social media consider doing a video… better yet go LIVE! Here are some suggestions on what you can share: upcoming events, new services, new product lines, and special promotions.

Link to Weeklybit: https://mailchi.mp/cb881de2494c/theweeklybit

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Christian: [00:00:00] I had to go ahead with that one because I think with especially with gyms people want to feel included and be part of a community or a family.

Aaron: [00:00:25] Howdy friends and that's "Hello" for Texas people and for those who are listening outside of Texas we say hello to you as well. This is the Marketing Natives where you get to listen to us dissect exactly in our own terms anyway - how to make a local business stand out online. We switch it up on which business we talk about each week. However it is applicable to most businesses and this week we're talking about gyms. Specifically how a gym can generate leads with Facebook advertising.

Christian: [00:01:00] And I think we're going to dissect like a pretty good strategy that we've done for other gems but we do want to say that this has worked very well with gyms that offer a sort of a boots style - boot camp style workout where it's like a group setting where it's easy to just add one more person and it won't really add additional cost to your business.

Aaron: [00:01:24] Right. So personal training maybe possible with this but it's a lot better with a group and not a an ugh. Like Christine was alluding to earlier UGS wouldn't work here.

Christian:[00:01:36] No absolutely not...

Aaron: [00:01:38] But boot camps would work.

Christian: [00:01:39] Yeah. All right. So tell us what's the strategy.

Aaron: [00:01:43] So one thing that you could use and actually I just want to preface this with saying that this is something that we've done and it has worked in the past. And I feel like there's not a lot of like really tactical steps to do online and that's why we created this podcast so to use this offer. The offer is a 21 day free trial. This is and I would I would honestly do it to where you know you have three days a week or you know they come three days a week for 21 days or over the course of that next month they get income 21 times whatever that point is. You need to figure that out. But a 21 day free trial that's what's going to draw people in. Because in three weeks if they're working out with you psychologically if they get some results in that time period they are a lot more likely to stay around. So the most important thing with this offer and with this whole strategy is that you need to understand the complete funnel and this is a fancy word for taking the customer from not knowing who you are to becoming an actual lead. And so we're going to break down a little bit about how that happens.

Christian: [00:02:47] Right. So I think the number one thing either will make or break this campaign or this strategy is having great copy and if you're not familiar with the term copy. It's something that we've actually use in marketing and advertising but copies is just the text - the text that goes along with that ad that you will see on Facebook but it's multiple parts. One, it's going to be the headline, right? Is that what's it called a "headline"?

Aaron: [00:03:16] A headline, yes.

Christian: [00:03:18] There's a headline, there's a description. And then there's also I mean you can even have text instead of you know if you use an image for example or when we use a video you can do text inside of that image or video and that's also referred to as copy.

Aaron: [00:03:32] Yes. So good copy is going to take somebody from let's say for example. Lose weight now. That's one example of copy. A better example of losing weight is lose 15 pounds in three days or 15 pounds in 21 days like you can you can feel yourself mentally making that happen and saying, "Oh that's possible" but just "Losing weight." That's so am-be-be? What's the right word?

Christian: [00:03:57] Ambiguous.

Aaron: [00:03:57] Ambiguous. Yeah, so...

Christian: [00:03:59] What were you gonna say? Am-be-biguious?

Aaron: [00:04:02] Angu-bu-.

Christian: [00:04:02] Amphibious.

Aaron: [00:04:02] Amphibious.

Christian: [00:04:03] Yeah, I think that was the word.

Aaron: [00:04:04] Right not a toad but it was a frog. No, you can paint that picture with the copy. That really helps sell that item because if you do it's a 21 day free trial and in the copy just sucks after that it's not going to really bring anyone in there. They need to be able to put themselves in your shoes so don't worry about complicating it too much just really tell people what the offer is and what they're going to get about get out of it and be as descriptive as possible when you do those things. You will do just fine. You don't need to hire a copywriter.

Christian: [00:04:38] You know I think magazines I've been doing the copy. Very very good for a lot of years.

[00:04:44] Think about it like all these magazines that have slimmed down 20 pounds before summer and it's like June 1st already. So I think they do a really good job with that now. I think it's something that they don't do a good job with is they usually have these perfect models and toned woman and men with huge biceps - are already ripped. So this is I think where the magazines lack but where you can win is using the right imagery that will resonate with your clients. Again I mean I think the magazines do well with the smiling faces and happy people. But I think it's good to use real people. You use real results for a lot of your imagery and videos.

Aaron: [00:05:32] Now with advertising you can't do a before and after picture. But what you can do what we've worked well for us, So I'll tell you is one of those things was a group of like four or five people they were all like you could tell they just finished working out. We're all smiling at the camera and it's just a group of people and you're like "Wow. I want to go and work out with these people. These can be my new friends and they look like normal people. They aren't like you know muscles bulging out of their shirt." Like we're everyday people who just want to get in shape and that will really resonate with you because it seems authentic and it's not an ad at that point.

Aaron: [00:06:08] So...woah! It is that time but uh, we pushed it a early little bit early. It is a rep air horn time.

Christian: [00:06:19] Nice. All right. So if you've been listening to episodes this is where Erin and I AKA BitBranding, we let you know about our company. I just said the name BitBranding. Again, I don't know why. Whenever it comes to this commercial thing I just I'm not good at I'm just not good.

Aaron: [00:06:36] Hey, it's a mental thing, you can do it. Let's talk you through it guys. Everybody in your cars right now, just start chanting "Christian".

Christian and Aaron: [00:06:42] Go Christian, go Christian, go! Go Christian, go Christian, go!

Aaron: [00:06:44] And that's a reference to the Secret of the Ooze Ninja Turtles if anybody is familiar with it.

Christian: [00:06:51] Ninja Turtles 2?

Aaron: [00:06:53] Yeah, it was Ninja Turtles 2.

Christian: [00:06:54] 1999? I'm just kidding, I don't remember them.

Aaron: [00:06:55] It was the1982, the first one came out. Yeah. So anyway guys go ahead. What's going on?

Christian: [00:07:03] So we are a digital marketing agency based in Allen Texas. And yeah. We just want to help you grow. I mean that's our whole I guess motto since the very beginning is try to provide a lot of content to a lot of people very fast. So from the beginning from the get go we started making you know creating video series and and creating blog posts and being active on social media and now creating this podcast. So it's very important for us to educate a lot of the business owners out there. So I don't think this is going to be a sell for you but it is a "thank you". Thank you for listening and thank you for watching your content for digesting and absorbing our content and being there for us and helping us grow our company and our business. And yeah I mean, that's...this is huge thank you to all of our followers.

Aaron: [00:08:02] That's good. I don't think we've ever done a "Thank you". And we should. And we would thank you even more if you share this episode, but no seriously we appreciate it.

Christian: [00:08:10] You're ruining the moment. Thanks.

Aaron: [00:08:13] Sorry. All right. We got back to our regular schedule of the episode because Christian was tearing up over there and I...you know I'm a contact crier so as soon as he started crying. I was starting to get hungry. All right. So the next one here is your landing page. What that is for those who are new to marketing or online advertising. It is a dedicated website, single page typically and it's dedicated to one thing: generating that lead. A lot of people ask "Why can't I build this landing page or this page on my website?" And it's because if they can go to your website, they're more than likely going to click on other things and not do what you want them to do on your landing page. You only want them to give their name, phone number and e-mail address and that's collecting the lead if they do anything more than that or anything less than that, then you don't get that business. So it's really simple you're there to do business in that landing page should be treated as such.

Christian: [00:09:16] Yeah. And then I guess some of the things that you need on your landing page are some some key elements that you need landing page number one, is familiar...familiarity. Is that how you say that word?

Aaron: [00:09:28] Familiarity.

Christian: [00:09:30] Familiarity.

Christian: [00:09:33] Man, that is a hard word. So basically what we're trying to say on this one is that you know if you use an image of Cindy on your ad then make sure that Cindy is also on that landing page one you don't want to confuse your customers or people who are clicking through the ad you want to make sure that the branding is the same. So same imagery, same colors, same logos that you're using on your Facebook and that image or video of that ad - make sure that you're using those on that landing page. Another thing is social proof. So you can do this by having testimonials. You can do video testimonials. There's also some plugins of...

Aaron: [00:10:10] Proof.io.

Christian: [00:10:10] Yeah, proof.io. You typically see these in e-commerce websites where it shows you oh so-and-so from Michigan just signed up and their are just like notifications on your website of people signing up and it gives you a little sense of like "Oh you know...".

Aaron: [00:10:27] "I trust this brand".

Christian: [00:10:27] "Yeah, I trust this because other people are doing it. Why can't I do it?" And then another thing is to ask for a full name not just first and last name, you want to make sure that that form is you know is as compact. I guess as possible. So having just one dedicated form field for you know the full name is better. Another thing to optimize that landing page is to create a pop up when they tried to leave. A lot of the landing page softwares out there which you can check Instapage or Click Funnels.

Aaron: [00:11:01] Which we'll leave both of these up.

Christian: [00:11:05] They offer this. I mean as an automatic thing so you're not going to install any plug ins or anything. So you can set whenever their mouse is about to leave the page you hit them up with a pop up maybe even offer them a little better offer than you did before. And then number five, is a strong call to action and headline. Purchase now. Sign up today.

Aaron: [00:11:27] Yeah. And then. Or like you know "0hange my life" or you know whatever that may be. But I think one of the keys to any landing pages is that it constantly needs to be getting tested. A good rule of thumb is that you convert 20 percent of the people who go to your landing page. And when you're testing it just as a heads up don't try to change so many different things like if that image doesn't work, don't change up the image and then change up the headline and then change out to social proof. Test one thing at a time and it may take a little bit of time to optimize your landing page. But once you get to 20 percent or above you know that you're firing on all cylinders and you're going to generate a lot more leads. So our last one here. And this is one that people neglect a lot. They're like "I already generated the lead. I don't need to worry about anything else". But you do and that's to take them to the thank you page in the follow up these two pages are where the connection with them start. For example you're going to go buy something from somebody say you buy a car today. If you go buy that car and you drive it home you don't want that to be the only time that the dealership talks to you. I mean you want them to come back for maintenance, you want to come back for you know a relationship to know what's going on there.

Christian: [00:12:42] So you're kid's car or your potential next car.

[00:12:46] And the thank you page allows you to start making them again familiar with who you are. On that thank you page you could have a video saying "Hey thanks! You just made of the best investment of your life. We're going to follow up with you within the next day. You're going to get a call, you're going to get an e-mail?" whatever it is how you're going to communicate and just let them know ahead of time. We're excited for you to join us for this 21 day free trial. You are going to change your life. This is exactly how we're going to communicate with you. And then they just feel empowered. They take that over to them the next day and they're anticipating your call. They are picking up every call that they don't know the number cuz they're like "Oh I hope this is Jim. He said he's going to call me, I really can't wait to do this" and then making sure that you follow up and you do make him follow through on what you're telling them that you're going to do. If you're gonna you say you're going to call within 24 hours you need to do that. And when you do that piece of it before they ever get to the gym you've already closed them 60-70 percent of the way. Now they just need to work out which is the easy part because that's what you should already be good at. And then by the end of their 21 day period they become a retainer or they become a regular client for you. But I think it really all starts with the thank you page and the follow up if you do those successfully you're going to have a lot more clients.

Christian: [00:13:59] Yeah, I mean I think you hit the nail on the head. Is that the phrase?

Aaron: [00:14:03] Yeah. There should be something that we do on the podcast more often when we have phrases that Christian questions because he had one last week that I can't remember what it was but it's like "Oh the more you learn" or something like that.

Christian: [00:14:18] Yeah, yeah.

Aaron: [00:14:19] So these phrases each week if you remember each one we will give you a T-shirt.

Christian: [00:14:25] I mean you listen to them all the time and then it's just when you get or your time to say the phrase you're like "Wait is how it goes?" I think that's the thing though people always say "Is that how that phrase goes?"

Aaron: [00:14:36] Anyway we digress. Anything else you wanna say?

Christian: [00:14:42] No, yeah I was gonna to say that yeah you definitely hit the nail on the head with that one because I think with especially with gyms people want to feel included and be part of a community or family you know. So I think you're very, very right on that. Make sure that thank you page into the follow up and then beyond the follow up making sure that you know that person is actually coming in you know for that 21 day free trial and creating a connection and you know good communication with that with that person is definitely good to get them long term and then signed up for more.

Aaron: [00:15:19] Yes. All right so you're a gym owner or you are a friend of a gym owner. If you're a friend shared this with them. This funnel and this strategy works and if you are building this and you have trouble or you have questions feel free to reach out to us on Instagram @bitbranding. We're happy to answer any questions you have. We've done this quite a few times and you know you may just be missing one little thing that's causing you not to get that business so we hope you take this podcast and after the fifteen minutes you just run to your computer and start mapping out what your funnel's going to look like so that you can generate more leads for your business. And if you've been listening for a while or you got value out of this episode please make sure to go to your favorite podcast app and leave us a review. We really do look at every single one of those and take those to heart. Let us know how we can do better and if you would love to come on the podcast, you have a cool or unique business that you're like "Hey, I want to talk about this or I have questions and I want to ask you guys on the podcast". Reach out to us as well. We'd love to have you on. Is that it? Yep that's it. All right. Have a good week.

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In today's episode, we talk about 3 Ways To Optimize Your Clothing Website To Increase Sales:

Get rid of the hamburger menu and automatic sliders - Automatic sliders have become quite famous in the last few years. But nowadays you want to avoid these. They are distracting and deter people from your CTA. You will need hamburger menus for mobile but it is recommended that you include text with them to facilitate your navigation. Avoid hamburger menus on your desktop version. You want for customer to find items in the least amount of clicks possible.
It needs to run fast - If there is something that you should ALWAYS be doing to optimize your website.. It should be speed. There are numerous studies that show having a faster website improves conversions and sales. First you should run a speed test on your site from multiple sources to get an understanding of your current situation. Usually these websites will give you suggestions on what to improve.
Create videos for your all products - Another way to increase sales is to show more of your product with videos! Not a lot of ecommerce website take advantage of videos but in reality a lot of customers are going to YouTube to check out your product. I know I’ve done it for shoes multiple times. Why not create YouTube videos of your clothing, shoes and accessories and embed those videos in your product pages? It’s easy to do, but maybe a little time consuming.

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In today's episode, we talk about how a real estate agent can win on LinkedIn:

1) Use LinkedIn native video to your advantage - The relative new service is being underused by professionals. Including ourselves. Make sure to use it effectively by providing value, guidance, expertise instead of selling. Your job is to establish yourself as a professional in your industry.

2) Connect with other agents in different cities to create a referral network - This is huge. By connecting with other agents you’re able to help your clients that are moving to different cities in the US. This could also work for other professionals to connect with people in your industry to exchange ideas

3) CREATE content, don’t just share and sell - By creating a consistent posting strategy, professionals can grow their following, increase their credibility, and become an authority, which naturally turns into capturing more leads.

4) Make connections, give recommendations.

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Today's episode we talk about 4 benefits of having a graphic designer in your team:

Pride and productivity. Yeah, you would be surprised hearing this headline, but as we explain it will make sense. Employees and employers alike have pride in the work they perform when the brand is stronger. A good graphic designer can bring the brand to life in your office, work environment, and the work you perform.
TIME! If you don’t know the difference between a JPG, PNG, TIF, EPS, or PDF chances are there are a lot of ‘practicing’ and research to get you to the right place. Think back to what you are proficient in, is your time best spent doing that or trying to learn something new that you may be ‘okay’ in? A logo for your brand by a designer that knows you could take 2 hours, or you could try to do the same thing and probably not achieve the same results in 6-10 hours.
Design is what makes people take action. Whether it comes to your website, social media correspondence, mailers, or flyers, the colors and design makes a difference. If your brand looks cheap, more than likely those are the clients you will attract.
Influences perception. The way people perceive you is the reality they live in. If your brand doesn’t look trustworthy or is inconsistent it causes people to question how legit you really are at what you do.

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On today's episode we are discussing 7 FREE and proven tools to drive growth in your business.

We cover:

Social Media - What social platforms are most popular and how you can use it to leverage sales.
Slack - Slack just makes internal communication a breeze. Instead of back and forth emails, text, calls you can use Slack’s cleaner and easier conversation flow. This tool also integrates with hundreds of other tools so your information can stay in one place.
SCORE - SCORE.org provides free online learning opportunities as well as confidential in person mentoring services with volunteer entrepreneurs with years of business ownership experience.
Canva - I think everyone is familiar with Canva. But if you haven’t heard of it, it’s the top tool to create and edit graphics for social media or your website. Its intuitive to use and will save you a lot of time.
Wave - Wave is a free accounting tool that includes invoice services, receipt management and general financial tracker.
Zapier - This tool allows you to automate social sharing, get on top of to do lists, make sure your team doesn’t forget deadlines… and thousands of other tasks. Everything is done via automation so all you do is connect different services and tools. If “this” happens “then” this happens.
Sumo.com - Sumo offer a whole suite of tools that will help you generate real growth. All of their tools integrate with your website to grow your email subscribers, reduce cart abandonment and increase order value. It’s easy to install and they offer a forever free plan.

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On today's episode we are discussing how a service based business could use chatbots:

What is a chatbot? A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods.

Answer questions quickly. If you are constantly asked the same questions, adding a chatbot can save you time and also make your customers happier.
Create proactive conversations. Most businesses are passive with their conversations, meaning they only respond to customers when they talk to them first. Chatbots allow you to start conversations with customers and be more proactive.

If you want to talk to us about chatbots schedule a 15 minute consultation. Click this link!

This may be a little advanced, but eventually, once you felt good about your bot and the conversation it would have with your customers you could easily allow your bot to accept payment and guide in the buying process.
If you have a TON of requests, they can respond to all of them and take care of your customers faster. We all can handle the one-off message every 3-4 days, but what about the 15 messages within 10 minutes from customers who want answers now.

If you're ready to get started with chatbots make sure to check out ManyChat and ChatFuel.

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On today's episode we talk about the 10 things you need to know about IGTV:

IGTV is a portrait mode style video, you can only watch videos vertically.
You can view IGTV from the Instagram App OR the IGTV app.
Even if you don’t have 10k followers, you can link your IGTV videos from your stories and have your followers swipe up to watch the full video.
Currently the maximum length is one hour for an IGTV video, but eventually they are going to make it limitless.
You can create only 1 IGTV profile per Instagram account.
You can’t record and create your content from the IGTV app. It’s only for viewing and uploading.
Long form content consumed by your customers gives you a much better chance to acquire them. Plus, we do see IGTV ads coming in the future… this is a prediction, but we’ll see!
IGTV videos stay on your channel until you physically delete them unlike Instagram Stories that disappear after 89 hours.
You need the IGTV app to watch different profiles without leaving the app. IGTV can be found on every Instagram profile, but once you are there you are only consuming that profile. Whereas on the IGTV app you can consume many of the people you are following plus any that you may discover.
IGTV videos have their own likes and comments.

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On today's episode we break down how much should a website cost. We discuss four pricing tiers:

$500 - $1,000: Cheaper template websites
$2,000 - $5,000: Simple websites. No e-commerce. Custom with simple customizations.
$8,000 - $10,000: More complex custom websites with customizations. Some will be e-commerce.
$10,000 - $15,000: Usually e-commerce websites. Fully customizable with integrations.

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On today's episode we dive deeper into what SEO is and why hiring a local agency is usually the better option for most companies.

We cover how many moving parts are really involved in SEO and how to keep up with them.
How SEO agencies stay up to date and much time is involved.
We break down how much time it really takes to be effective at SEO

Have questions? You can check out our website https://www.bitbranding.co or shoot us a DM on Instagram https://www.instagram.com/bitbranding/

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On today's episode we have Beau and Jamie Smith from R&G Fitness in McKinney, TX! We are talking to those entrepreneurs or business owners that are super busy and don't have time to hit the gym. Here's what we are talking about today:

What is R&G Fitness? How did it get started?
What does it mean to have an "active lifestyle"?
As a business owner, how many days per week do I need to work out?
Beyond working out, what are other aspects of having an active lifestyle?
Why so many people quit?

Learn more about R&G Fitness by going to http://rngfitness.com/ or find them on Instagram @rngfitness

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Today we talk about why you need SEO for your eCommerce website. But more specifically we hit these 4 main points: * Google Pay Per Click is more competitive and once you stop paying for ads you stop getting traffic.

SEO is long-term. Invest in SEO now, it will pay bigger dividends as your business grows in the next few years.
The future of SEO is voice search. Learn about it today!
Scaling your business with the power of SEO.

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On today's episode we talk about how to promote an event using social media. We cover the following tactics:

Create a custom hashtag to create a sense of community
Get in front of your audience with cross promotion from other speakers or influencers in your area. This could be done as a blog, podcast or video.
Create Testimonial videos and/or highlight reel of previous years. Go live often to answer any questions, talk about the speakers, what makes the event unique.
Use Facebook ads as a re-marketing tool.

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On today's episode we talk about the most important social media networks for musicians:

Twitter - I feel like Twitter is where true fans can connect and talk with artists and famous people. It’s also a great way to keep your audience on top of what you’re doing.
Facebook - The great thing about Facebook is the ability to run great ads and get more ears listening to your music. With billions of users I can bet my bottom dollar you're gonna find some of your audience on Facebook.
Youtube - This is deff a must! A lot of artists are now vlogging through their tours and its a great way to offer your fans an inside look. You also have the ability to upload interviews, professional music videos, and other behind the scenes content.
SoundCloud - If you’re an up-and-coming artist, SoundCloud is the place to be. SoundCloud has over 170 million visitors per month and a lot of new artists have been discovered on the platform.
Instagram - Instagram has become the go to platform for a lot of businesses, artists, and famous people. They keep innovating with new features like Stories and recently IGTV. This platform, like Twitter, provides a direct avenue to interact with fans. You can have a more personal connection because of Stories.

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On todays episode we talk about 3 ways to maximize a small marketing budget: * Get creative. Creativity will almost always allow you to spend less in advertising because you don’t have to pay for it to spread, the market will do it for you. * This may seem obvious, but just like a personal budget, actually having a budget will allow you to maximize what you spend because you’re tracking it. A lot of businesses will just guess without understanding what their real budget is. * Focus on digital. You won’t go very far with direct mail, but an email list up to 2,000 contacts on MailChimp is FREE! Digital overall is cheaper and trackable.

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On today's episode we talk about how restaurants can use social media for customer service, we cover:

The BIG 3 players when it comes to customer service
The importance of notifications being set up
BOTS!!

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On today's episode we talk about 4 different platforms personal trainers can schedule content on Instagram:

Buffer
Hootsuite
Later
Grum

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On today's episode we talk about how much does it cost to advertise on Facebook:

We talk about the cost of 1,000 impressions
What it takes to be successful
Additional costs associated with running a campaign

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In today’s episode we interview the founder of the Entrepreneur Summit event coming this June 18th and 19th to Frisco, Texas. We talk about:

What is the Entrepreneur Summit and who can benefit from it
Who is speaking at the event
How the event has changed through the years
The power of networking opportunities

Use code GUEST for 20% off, and grab your tickets at www.ESummitEvents.com

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In this episode we talk about the 4 most important questions to ask when hiring, they are:

Have you played any team sports before?
Which book are you currently reading?
Ask them a question relating to your core values
What do you know about our company?

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Today we the top 3 questions new realtors have about Facebook:

Is it better to run an ad or boost a post on Facebook?
Is it better to post multiple times a day on regular basis or once a day at regular times?
What are the pros and cons of having a personal and/or business page on Facebook and Instagram?

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Today we talk about how business can take advantage of summer holidays in their marketing:

Do a giveaway with other businesses to offer a larger incentive item to draw in an audience.
Use hashtags that are trending to reach a larger market.
I think summer holidays usually get a lot of traffic/sales but in order to stand out you could try looking at nationalcalendar.com get something like Squirrell Day and treat it like a 4th of July huge blowout sale. Make it fun.

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In this episode we talk about 4 unique ways to make your lawn maintenance business stand out online:

Stop trying to copy the competition.
Create company culture by come up with unique names for some of the lawnmowers
Share, share, share. Go live, create videos of the daily work, go behind the scenes and show us the daily life of a lawn maintenance company.
Make yourself an expert in your industry.

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On this episode we talk about 3 unique wats to generate more lead for a roofing company:

Press release - Roofers have a bad rep and are just one step up from the used car salesman, so if you are able to do something unique that would warrant a press release that would add validity to your business as well as trust.
Deliver a personal touch - Do your customers feel special or are they just a number? Word of mouth is one of the most powerful marketing tools, specially for service based businesses. Having a personal touch helps new customers feel special and create a connection with your brand.
Vlogging - Play the long game. Have fun with the job, most of the time people don’t need a roof, so plan for that. This vlog could be twice a month and show more behind-the-scenes of what happens with roofers both on and off roofs.

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On today's episode we talk about how to market a used car dealership online by:

Creating a unique and clean website. We go a little bit more in depth on what things you should have on your site
Having a strong reputation management strategy. Simple... get more reviews!
Mastering search engine marketing.
Using Facebook to advertise but doing it in a unique way.

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In this episode we talk about 4 ways to effectively promote your podcast. Those are:

Using the power of social media
Including guests in your show
Be a guest on other shows
Using the power of email

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In this episode we talk about 3 major keys we learned from attending social media marketing world 2018:

The power of networking! This took us by surprise. One of the biggest opportunities in this conference is the power of networking not necessarily the content. Although the content is fire.
Circling the big takeaway. A little trick that we implemented was taking notes for each track and at the end circling the ONE key takeaway that you can implement tomorrow. This helps you not be overwhelmed with the amount of information you will get.
Going all-inclusive. There are so many benefits for going all-inclusive... I'll give you a few: breakfast & lunches included, welcome party at the USS Midway, recordings of ALL the tracks, and, access to workshops.

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On this episode we talk about 3 ways a videographer can differentiate from competition:

Differentiation by service - Talk more about your process. How is your process different than your competition?
Differentiation by niche - Pick a niche. Is it corporate headshots? wedding? babies?
Differentiation by convenience - How you can make life easier for your target audience?

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On todays episode we talk about how to find ideas for blog posts:

Use tools like Buzzsumo to find popular articles that people are already reading in your niche, then come up with your own twist.
What are your current customers currently asking about? Chances are you get the same questions over and over again. Create a blog post about the most popular questions so far.
Scan websites like Quora where people are constantly looking for answers to questions, use those as a guide to write blog posts.
Share your experiences, you can’t necessarily call out a client, but others like to read those outlier stories.

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On today's episode we talk about these 3 ideas to advertise a high end restaurant:

Selling the experience via video. Showcase food, ambiance, music, staff, etc.
Use influencer marketing. Find hyperlocal influencers with 8-10k followers.
Use Instagram ads and Stories ads. High quality imagery is a must.

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Today we talk about some marketing ideas for breweries, we cover these five ideas:

Create an event where you do brewery tours where all dogs are invited and then have treats or free swag for the dogs.
Create your own 5k and/or fun run!
Video! You need to have a comprehensive yet short video that tells YOUR story.
Partner up. Find synergy partners where you can help each other. Food trucks is something that comes to mind.
Create a crappy beer exchange event where the community bring in their crappy beer and allow them to trade for your beer.

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In this in-between episode we talk to EVERY business owner and 4 Instagram hacks they should implement:

Managing your Instagram filters and staying consistent with them.
We talk about "Continual" an app to chop up longer videos into 15 second clips so that you can use them in Instagram Stories.
Turn on post notifications of competition or partners so you can keep an eye out on competition.
Get yourself a scheduling software. We use Grum.
BONUS: Tag location or use hashtags in your Instagram Stories!

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On today's episode we talk about attracting new customers to your barber shop...

We talk about getting to know your community. Be involved. Communicate and connect with your customers.
Spend some time building your reputation online. You need to have an action plan to get more reviews online.
Get online and build a presence. You need a website and you need to attack at least one social platform hard.
BONUS: Harness your relationship with the feel and atmosphere of your shop. Its all about creating an inviting, friendly environment.

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In this episode we give you ways a Facebook Group can benefit a running store by:

Creating personal engagement and one-on-one conversations with potential clients.
Announcing exclusive offers to give that VIP feel.
Building trust! Sharing first-hand experience, answering questions or simply providing the community a way to help each other.
Getting feedback. You can run Facebook Polls or simply ask questions about upcoming events, products or specials.

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Today we are covering emailing open rates. More specifically how to improve them:

First things first. Ask questions in the subject line.
Use "re:" and then a subject, this looks like the email was a response.
Use stats or numbers, keep it short though.
Write to one person. A lot of people say “everyone” and when it goes to the masses it isn’t personal.
Segment, segment, segment. Enough said.
If they haven’t opened your emails in months, send an email saying final reminder to be off the list, if they don’t respond, kick them off the list.

If you need help with your email marketing efforts make sure to visit www.bitbranding.co

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In today's episode we talk about:

Updating content. Revisiting old blog posts and updating them.
Checking links. This is particularly important if you have external links to other blogs or websites.
We use 'Check My Links' Chrome web browser extension.
Testing your website on new browsers and devices.
For browser testing one of the big players is BrowserStack
Bonus: Google Analytics. This is a must.

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On today's episode we talk about these 3 apps:

Instagram's native analytics.
Whatagraph. http://whatagraph.com/
Socialbakers. https://www.socialbakers.com/free-tools/tracker/

Make sure to pick one you like and will use, that is the big piece here. Then, implement what you learn and use that to grow your business.

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In today's episode we talk about:

The importance of creating daily videos. We talk about what type of videos as well.
Using Instagram Stories to create 'how to', 'tips', 'contests' and 'polls'.
Creating a theme in your feed.
Follow food and local hashtags to ENGAGE!

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Today we talk about:

Using stories to promote the pictures or videos that are on your feed.
Showing things outside of yoga, for example food.
Behind the scenes of prep for a class.

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Some of the things we'll cover today:

Creating blogs and what type of blogs
The power of local directories and what is the "map pack"
Guest blogging

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Today we talk about:

Plugins!
Testing everything
High-quality photography

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On todays episode we talk about:

Give away freebies
Before and after pictures
Community events

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On Today's episode we talk about:
Type of Content - Vlog? Tips? Industry News? Education?
Education - Creating terminology based videos where they could be used for some that’s trying to pass the exam to become and agent or to get their license.
Consistency. Scheduling.
Engaging and interacting with other related industries on YouTube.

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On today's episode we talk about:

Selling your book - How to effectively sell your book with Facebook ads to gain traction and interest.
How to grow your email list - We're going to show you a way to build your email list that you can use in the future to offer products and services.
Live Events - How to use live events and book signings to sell more books.

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On today's episode we talk about:

Design Freedom - Webflow allows you to start with blank canvas or one of over 100 templates and customize everything visually.
Code Quality - Webflow outputs code that's as clean and semantic as you can make it.
User-friendliness of CMS - Simple on-page editing, minimal dashboard UI.
Support - Regularly cited as one of the best features of Webflow.

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Today we discuss:

How you can stand out in a crowded field
How to use Instagram's natives features to grow your following and reach
Why Instagram Live is grossly undervalued

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Today we discuss:

Making a connection and being available to your fans
Using the website as a revenue stream
Using your email list and data to your advantage

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In this episode we tell you how much should you spend on your Facebook ads by answering these questions:

What is your marketing budget?
What are your goals?
How competitive is your market that you are targeting?

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Today we talk with Larry D West III the co-founder of Elite Young Professional. Some of the things we talk about:

Personal branding--your most powerful career tool.
ABL--Always be learning--dedicated to perfecting your craft and being the best possible version of you
Be entrepreneurial--intrepreneur for those in corporate spaces
Thought leadership--content creation is your best friend
Network and how to leverage them--be the plug always come from contribution

Find out more about Larry here:

Facebook: Larry D West III

Instagram: @larrydwestiii

LinkedIn: Larry D West III

Facebook: Elite Young Professional

Instagram: @eliteyoungprofessional

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In this episode we talk about:

The future of influencer and micro-influencer marketing
Using AR and VR technology for marketing
Voice Search Marketing - how Alexa, Siri, and Google are reshaping the future of search

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Today we talk about:

Customer service
Getting feedback
Coupons
Buying process

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Today we talk about:

Corporate should do SOME of your marketing
Websites and landing pages
Dollars aren't always allocated effectively

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On today's episode we talk about:

Creating content, specifically blogging
Optimizing content for discovery and shareability
Growing and using your email list

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Today we have Bennie Evans from Purposed Consulting talking about:

Why you shouldn’t keep your money at a bank?
“How can entrepreneurs prepare for retirement” since a 401k isn’t available?
Why financial independence or fully understanding your 401k is important as purchasing your first home/car.

You can find out more about Bennie here:

www.purposedconsulting.com

https://www.facebook.com/PurposedConsulting

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Today we talk about:

old methods of getting reviews
new ways of acquiring reviews
what works and what doesn't work

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On today's episode we talk about:

Being a generalist
The benefits of finding your niche
How to find your niche

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On todays episode we talk about:

Videos
Niches
Using hashtags
Instagram Stories

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On today's episode we talk about: - Plan ahead of time and schedule - Practice posting, nothing beats getting into the habit - Creating a series - Visual Calendar

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In this episode we cover things like: - menu - directions/map - visuals

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On today's episode we talk about: - practicing - being perfect - mimicking other people

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Today we talk a bit about: - tips and tactics - being authentic - standing out from the crowd - consistency

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Today we talk about: - Creating profile on music sharing platforms - Using Facebook, Youtube and others to gain a following - Sharing your music with content creators

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In today's episode we talk about three marketing strategies for food truck owners which included: - The purple cow phenomenon - How you can leverage Instagram stories to grow - Why building your brand around a cause is impactful on so many levels

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In today's episode we dive in and we talk about setting up your funnel starting with: - A well targeted Facebook ad - A Landing Page - A Thank You Page - A Follow-up email or phone call

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In this episode we talk about: - Building relationships with business owners - Visibility within your community - Opportunities and events with the Chamber of Commerce - Training and education from the Chamber

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Today we talk about these main topics: - The importance of a dedicated Facebook Business Page - Being a character or a personality online - Not saturating your feed with house listings

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Today we talk about how florists can use Pinterest to grow their audience and business. Some of the topics we cover: - Creating boards to build your portfolio - Creating boards for inspiration - Using Pinterest as a source of education/inspiration/lead magnets - Exploring the wedding culture inside of Pinterest

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In today's episode we talk about: - What is an influencer? - Strategies for a pizza shop - Type of audience perfect for a pizza shop - Type of influencer perfect for a pizza shop - Frequency of posts from the influencer - Type of post the influencer should use

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In today's episode we talk about: - the hosts of this show, Aaron, Christian and Franklin - a little history behind the reason for starting this show - exactly what the show is going to be about

The Optimized Store Owner Show: Recent Episodes

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