Coffee N° 5 with Lara Schmoisman: Recent Episodes

Lara Schmoisman

The goal of Coffee N° 5 is to help you let go of what’s holding you back and become the person you’re meant to be. How you market yourself or your business is one of the key factors of success. Crack a smile or laugh out loud when you listen but always learn something new. Capitalize on the experience of others and acquire strategic insights. In each episode, we will connect with personalities and influencers from different backgrounds and fields. All this will be tied together with our mission to make everything as simple as possible, so use a takeaway and make it your own. About Lara Schmoisman: Digital weaver and powerhouse marketing strategist. Named one of 2021 Forbes Next 1000 and LA Times Inspirational Women and transforming brands to becoming profitable, innovative, and sustainable. Born and raised in Buenos Aires, Argentina, Lara is the founder & CEO of The Darl, an international speaker and former lecturer at California Polytechnic State University. Lara is a unique combination of Jewish and Latina, outspoken by nature, tenacious, armed with grit and a sexy accent

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In this episode of Coffee N°5, Lara Schmoisman chats with Jeannie Jarnot, founder of Beauty Heroes. Jeannie dives into her transition from spa management to pioneering a clean, sustainable, and highly effective beauty marketplace. From establishing strict ingredient standards to navigating a decade of evolving consumer behavior, this conversation uncovers what it truly takes for brands to succeed in highly curated environments while maintaining authenticity, consistency, and a consumer-first approach.

• Key Topics Covered:

Jeannie Jarnot’s background in spa management and how it shaped her strict brand standards.

The reality of ingredient curation and why Beauty Heroes strictly bans components like phenoxyethanol.

How consumer behavior and awareness around clean beauty have evolved over the last 12 years.

Proven strategies for independent brands to pitch, survive, and thrive in curated marketplaces.

The role of authentic content, long-term brand engagement, and consistency in driving growth.

Integrating holistic wellness into the traditional beauty space and anticipating future industry trends.

• About Jeannie Jarnot:

Jeannie Jarnot is the founder of Beauty Heroes, a trailblazing marketplace and discovery service dedicated to clean, healthy, and sustainable skincare. With a rich background as a spa director, Jeannie revolutionized the beauty shopping experience by enforcing unparalleled ingredient standards and championing a "less is more" philosophy. She is a recognized leader in the wellness industry, passionate about helping consumers make conscious choices and helping ethical brands scale with integrity.

🔗 Stay Connected with The DARL: 📸 Instagram: / thedarlagency

👍 Facebook: / thedarlagency

💼 LinkedIn: / about

🐦 X (Twitter): https://x.com/thedarlagency 🌐 Website: https://thedarl.com/

🔔 Don’t forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth!#MarketingCareer #CoffeeN5Podcast #JeannieJarnot #CleanBeauty #BeautyHeroes #SkincareMarketing #BrandStrategy #SustainableBeauty #TheDARL #BusinessGrowth

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How do you climb from an entry-level secretarial role to the executive suites of the beauty world?

In this episode of Coffee N°5, we sit down with beauty industry powerhouse Elana S Drell Szyfer. Elana shares her remarkable journey, offering a masterclass in career development, leadership, and the shifting dynamics of the beauty and wellness landscape.

Whether you are climbing the corporate ladder in a global powerhouse or navigating the agile waters of a startup, Elana’s insights on humility, continuous learning, and adaptability are essential listening. We dive deep into why modern careers are no longer a straight line, how the convergence of health and beauty is changing the market, and the irreplaceable role of mentorship in shaping the leaders of tomorrow.

Key Takeaways From This Episode:

Start Somewhere: Why taking an entry-level role (even as a secretary) can give you the foundational tools to build an empire.
The Corporate vs. Startup Shift: Critical leadership lessons learned when transitioning from massive global corporations to agile, small brands.
The New Career Landscape: Understanding the evolution of career stages and the exciting convergence of beauty, health, and wellness.
The Power of Mentorship: Why asking questions and actively supporting future leaders is the ultimate key to industry growth.

Connect with Elana:

LinkedIn: Connect with Elana S Drell Szyfer

Resources Mentioned in This Episode:

CEW (Cosmetic Executive Women): cewbeauty.org (Note: double-check link spelling for CEW)
Industry Insights: Women's Wear Daily (WWD)

💡 Sound Bites to Remember: "Start somewhere, even as a secretary." * "Be humble and entrepreneurial." * "Ask questions, build your own path."*

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In this episode of Coffee N°5, Lara Schmoisman chats with Maria Warrington, CEO of Beacon Brands. Maria dives into the evolving world of sexual wellness, sharing what it really takes to build, market, and scale a brand in one of the most restricted yet fastest-growing industries. From breaking taboos to redefining pleasure as part of overall wellness, this conversation uncovers the strategies behind connecting with modern consumers while navigating cultural, political, and digital advertising barriers.

• Key Topics Covered:
The challenges of marketing sexual wellness products in highly regulated digital environments.
How to break taboos and build authentic, stigma-free brand conversations.
The role of community and medical professionals in building trust and credibility.
Expanding beyond pleasure into wellness, menopause, and holistic women’s health.
How brands like Plus One innovate to stay relevant across major retailers like Target, Walmart, and Amazon.
The shift in consumer openness and how it’s reshaping the future of the industry.

• About Maria Warrington:
Maria Warrington is the CEO of Beacon Brands, a leader in the sexual wellness and consumer goods space. She oversees a portfolio of brands including Plus One, focused on empowering women through accessible, innovative, and stigma-free products. With extensive experience in brand building, retail expansion, and navigating complex marketing restrictions, Maria is at the forefront of redefining how wellness and pleasure are positioned in today’s market.

Stay Connected with The DARL:
Instagram: thedarlagency
Facebook: thedarlagency
LinkedIn: about
X: https://x.com/thedarlagency
Website: https://thedarl.com/

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MarketingCareer #CoffeeN5Podcast #MariaWarrington #SexualWellness #WomenHealth #BrandStrategy #DigitalMarketing #TheDARL #BusinessGrowth

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In Episode of Coffee N5, Lara Schmoisman chats with Ilya Seglin, Managing Director at Raymond James. Ilya dives deep into the world of finance, explaining what it takes for a brand to raise growth capital or achieve a successful strategic exit. They discuss the reality of "alphabet soup" fundraising (Series A, B, and beyond) and why having a "forever brand" is the ultimate goal for major acquirers.
• Key Topics Covered:
The difference between Strategic Acquirers and Private Equity (The "Marriage vs. Divorce" analogy).
When is the right time to stop self-funding and look for outside investors?
The importance of unit economics, repeat purchase behavior, and product differentiation.
Why a Sephora or Ulta launch could either make or destroy your business.
The "Halo Effect": How digital data informs retail success.
3 Things a brand should NEVER do when trying to scale.
• About Ilya Seglin: Ilya Seglin is a seasoned investment banker specializing in the consumer and beauty sectors. With years of experience at firms like Raymond James, he has been a key player in some of the most significant deals in the industry. He helps founders navigate the complexities of raising capital, finding the right strategic partners, and preparing their businesses for long-term sustainability and eventual sale.

Stay Connected with The DARL: Instagram: thedarlagency Facebook: thedarlagency LinkedIn: about X: https://x.com/thedarlagency Website: https://thedarl.com/
Don’t forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth!

MarketingCareer #CoffeeN5Podcast #IlyaSeglin #BrandExit #InvestmentBanking #BeautyIndustry #StartupFunding #DigitalMarketingAgency #TheDARL #BusinessGrowth

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THE DARL | 17,178 followers on LinkedIn. We are breaking the rules. We are raising the bar. | We are a boutique agency that’s breaking the rules and raising the bar. We are visionaries who love challenges. We are creative without limits.

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The Future of Wellness: AI and Luxury Experiences with Tom | Coffee N5

In Episode 248 of Coffee N5, Lara Schmoisman chats with Tom, a leading consultant in the luxury skincare and wellness space. They explore a often overlooked but highly lucrative channel: Hospitality. Tom shares insights on how brands can move beyond traditional retail and tap into luxury hotels and resorts, the reality of "career consultants," and how AI is set to revolutionize the guest experience through advanced diagnostics.

Key Topics Covered:
- Execution vs. Theory: Why brands need consultants who are ready to "roll up their sleeves" and execute beyond plan A.
- The Hospitality Opportunity: How luxury skincare and wellness brands can diversify their revenue through in-room amenities and hotel boutiques.
- Networking for Growth: Why surrounding yourself with people who contribute to your growth is essential for long-term success.
- The New Rules of Luxury: Debunking myths about discounting, Black Friday, and why premium brands must adapt to consumer convenience (including the Amazon factor).
- AI and the Future of Wellness: How AI is moving from a buzzword to a diagnostic tool that will power personalized health and longevity retreats.

About Tom: Tom is a seasoned consultant specializing in luxury skincare, wellness, and high-end hospitality. With years of experience helping brands navigate the transition from retail to experiential models, he is an expert at building B2B partnerships with some of the world’s most prestigious hotel groups. He is known for his practical, execution-focused approach to brand building and his deep understanding of the evolving luxury consumer.

Follow tom:

Linkedin: https://www.linkedin.com/in/tom-macpherson-le-maire-32600948/

Instagram: https://www.instagram.com/tom_mlm_parisien/

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📸 Instagram: https://www.instagram.com/thedarlagency

👍 Facebook: https://www.facebook.com/thedarlagency

💼 LinkedIn: https://www.linkedin.com/company/thedarl

🐦 X: https://x.com/thedarlagency 🌐 Website: https://thedarl.com/

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Beyond the Business Card: Strategic Networking with Mike Ryan | Coffee N5

In Episode 247 of Coffee N5, Lara Schmoisman chats with Mike Ryan, a true master of professional relationships and a veteran of the PR and marketing industry. In this episode, they dive deep into the world of professional relationship building, the critical importance of "showing up," and how Mike has successfully navigated the digital revolution from the days of hand-typed press releases to creating premium, high-tech unboxing experiences for global brands.

Key Topics Covered:

The Philosophy of Showing Up: Why being a "social butterfly" is about building genuine human relationships, not just filling a to-do list.
Networking vs. Strategic Partnering: How to move beyond the traditional "booth" mentality to become a respected authority and a face people recognize at every event.
The Evolution of the Industry: A fascinating look at the transition from 1980s manual press distribution to the modern era of digital logistics and fulfillment.
The Art of the Unboxing Experience: Why "white glove" service and customized influencer send-outs are the new standard for brands in the digital age.
Reputation as Your Only Contract: Mike explains why building a "circle of trust" and maintaining a flawless reputation is more powerful than any legal document.

About Mike Ryan:

Mike Ryan is a seasoned expert in networking and business development with nearly four decades of experience in the communications and fulfillment space. Known as a "Chief Networking Officer" in spirit, Mike has built his career on the principles of loyalty, adaptability, and the power of a handshake. He is a prominent figure in the beauty, fashion, and wellness circles and is the host of the podcast Minutes with Mike.

🔗 Stay Connected with The DARL:

📸 Instagram: / thedarlagency

👍 Facebook: / thedarlagency

💼 LinkedIn: / about

🐦 X: https://x.com/thedarlagency

🌐 Website: https://thedarl.com/

🔔 Don’t forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth!

NetworkingSuccess #CoffeeN5Podcast #MikeRyan #BusinessStrategy #UnboxingExperience #BusinessEvolution #LaraSchmoisman #TheDarlAgency #PersonalBranding #ProfessionalGrowth

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In this Coffee Nº5 episode, Lara Schmoisman sits down with Sara Jensen—serial entrepreneur, author, and Co-Founder & Co-CEO of Hugh & Grace—to explore hormone health, preventative wellness, chemical exposure, and the rise of community-driven commerce.

We'll talk about:

How 14 years of infertility reshaped Sara’s understanding of hormone health
The hidden impact of hormone-disrupting chemicals in skincare, haircare, and home products
Why “clean beauty” lacks a clear definition—and what real preventative wellness requires
The power of simplifying routines to reduce overwhelm and drive compliance
Why detoxification should be gentle, daily, and sustainable

For more information, visit Sara's LinkedIn and Instagram

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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In this Coffee Nº5 episode, Lara Schmoisman sits down with Dr. Brent Ridge—physician, longevity researcher, co-founder of Beekman 1802, and co-author of Goat Wisdom—to explore the science of longevity, microbiome innovation, and why kindness is a powerful long-term business strategy.

We'll talk about:

Why extreme longevity is influenced more by optimism and social connection than by genetics
How the “anti-aging” narrative became a fear-based marketing construct
Why longevity starts at birth—not at 40
The science behind goat milk, skin pH, and microbiome balance
How exosomes and oligosaccharides support skin ecosystem health

For more information, visit Brent's LinkedIn and Instagram

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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In this Coffee Nº5 episode, Lara Schmoisman sits down with Bora Mutluoglu, co-founder of Reacher and Y Combinator alum, to break down the reality of social commerce. Using TikTok Shop as a case study, they explore automation, affiliate strategy, creator relationships, and how AI-generated content is reshaping sustainable growth.

We'll talk about:

Why the “easy sales” narrative around TikTok Shop is misleading
How social commerce is maturing into a performance-driven ecosystem
Why automation tools don’t replace relationship building with creators
The myth of follower count and what actually drives visibility today
When large influencers make sense—and when they don’t

For more information, visit Bora's LinkedIn and Instagram

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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In this Coffee Nº5 episode, Lara Schmoisman sits down with Amina AlTai—holistic business and career coach, proud immigrant, chronic illness advocate, host of the Amina Change Your Life podcast, and author of The Ambition Trap: How to Stop Chasing and Start Living—to explore the psychology of ambition. From burnout and hustle culture to core wounds, systemic pressure, and sustainable growth, this conversation reframes ambition as alignment, awareness, and purpose—not endless striving.

We'll talk about:

Why PR in 2026 is an ecosystem—not a standalone function
The myth of “just PR” and why siloed teams break brand momentum
Influencer ROI realities: affiliates, attribution, and what actually converts
Launch events: when they work, when they don’t, and why most fail
PR + AI: authority, citations, and why human voice still matters

For more information, visit Amina's LinkedIn and Instagram

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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In this Coffee Nº5 episode, Lara Schmoisman sits down with Jennifer Bickerton and Lauren Kahn, Co-Founders of Intersection PR, to demystify what PR really looks like in 2026. From AI and media fragmentation to influencer economics, launches, and integrated ecosystems, this conversation breaks down how brands actually build relevance, authority, and momentum today.

We'll talk about:

Why PR in 2026 is an ecosystem—not a standalone function
The myth of “just PR” and why siloed teams break brand momentum
Influencer ROI realities: affiliates, attribution, and what actually converts
Launch events: when they work, when they don’t, and why most fail
PR + AI: authority, citations, and why human voice still matters

For more information, visit Lauren's LinkedIn and Instagram and Jennifer's LinkedIn and Instagram
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Facebook: @LaraSchmoisman

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In this Coffee Nº5 episode, Lara sits down with Laura Meyer—Founder & CEO of Envision Horizons and former Amazon insider—to break down why Amazon isn’t “just another sales channel.” They unpack what actually drives revenue on Amazon, the biggest distractions brands fall for, and how to build a profitable, defensible Amazon strategy without burning cash or losing brand identity.

We'll talk about:

Why Amazon is not “just another channel,” but a full ecosystem with its own laws.
The biggest distraction brands waste money on (hint: it’s the storefront).
The truth about Amazon PPC, DSP, and knowing your point of diminishing returns.
How AI can help Amazon creative—and where it risks killing brand identity.
What causes suspensions, red flags, and “Amazon horror stories”—and how to manage them.For more information, visit Laura Meyer's LinkedIn and Instagram.
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In this Coffee Nº5 episode, Lara sits down with Kat Garcia, Founder of Ground AI, to dismantle the myth of the linear career. They go from Hollywood sets to building revenue engines, getting real about why the traditional funnel is broken and how to use data to build actual momentum—not just noise.

We'll talk about:

Why the "straight line" career is a myth—and a trap.
The reality of the "Broken Funnel" and why you can't track ROI the old way.
Why being an early adopter (like Kat on YouTube in 2006) pays off.
The difference between AI hype and AI that actually drives revenue.
Why retention beats ROAS every single time.
Knowing when your brand is actually ready for automation (hint: you need a baseline).

For more information, visit Kat Garcia's LinkedIn and Instagram.
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Facebook: @LaraSchmoisman

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In this Coffee Nº5 episode, Lara sits down with Allison McNamara, Founder and CEO of MARA Beauty, to explore the non-linear path from media to building a science-backed skincare brand. A grounded conversation about discipline, focus, and earning clarity over time.

We'll talk about:

Why non-linear careers often lead to stronger founders
Building a science-backed brand without shortcuts
How discipline shapes product and growth decisions
The reality behind scaling and retail expansion
Why focus matters more than speed
When brand clarity finally clicks

For more information, visit Allison McNamara's LinkedIn and Instagram.
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Facebook: @LaraSchmoisman

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In this Coffee Nº5 episode, Lara Schmoisman sits down with Aaron Alpeter, founder of Izba, Sourcify, and Slotted, to break down the operational reality of scaling product-based businesses. From cash flow and supplier negotiations to packaging costs and operational flexibility, this episode explains why supply chain is a core growth driver—not a backend detail.

We'll talk about:

What supply chain really is—and why it directly impacts your ability to scale
Why cash flow and unit economics matter more than fundraising
How to negotiate with suppliers and use payment terms as a growth lever
The hidden costs of packaging, shipping, and storage
Why flexibility and strong relationships matter more than optimization

For more information, visit Aaron Alpeter's LinkedInandInstagram.
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Facebook: @LaraSchmoisman

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Laurel Mintz, Founder & GP of Fabric VC and CEO of Elevate My Brand, joins Lara Schmoisman on Coffee Nº5 to demystify venture capital for founders. From bootstrapping vs. raising money and what VCs really look for in pitch decks, to the truth about AI hype and why communication trumps clever branding—this episode breaks down how real funding decisions are made in today’s market.

We'll talk about:

Why most founders say they’ll bootstrap… until they realize you can’t scale without marketing—or money.
What VCs see in thousands of pitch decks — and why short, simple decks win.
Why founders must know their numbers — and why clever storytelling can’t replace financial clarity.
The truth about the AI gold rush — most startups don’t actually have data or defensible AI.
Why communication quality often determines whether she’ll write a check more than branding does.

For more information, visit Laurel Mintz's LinkedInandInstagram.
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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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In the final Coffee Nº5 episode of the year, Lara Schmoisman breaks down the marketing ecosystem of 2026—an environment defined by AI clarity, human-led storytelling, micro-experts, privacy-first data practices, and integrated teams. This episode explains what it truly takes to operate, grow, and connect in a world where everything is interconnected.
We'll talk about:

The 2026 ecosystem: why everything in marketing is now interconnected—and why working in silos will break your growth.
Generative Engine Optimization (GEO): clarity as the new currency for AI.
AI agents as shoppers: what it means when software researches, compares, and negotiates for consumers.
Responsible AI: why governance, rules, and human oversight will define how brands use technology.
Content in 2026: real storytelling, crafted value, SEO-backed captions, and the end of shallow posting.
The rise of micro-experts: why niche credibility beats mass follower counts.
Privacy & first-party data: what owning your customer information really means.

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In this solo episode of Coffee Nº5, Lara Schmoisman cuts through the noise around SEO and breaks down what actually matters: technical performance, quality backlinks, and audience-driven keywords. She explains how SEO fuels organic growth, why structure matters more than shortcuts, and how brands can build long-term momentum in a world shaped by AI. A clear, strategic guide for marketers who want results—not gimmicks.

We'll talk about:

Why your website—not social media—is still the core of your digital ecosystem.
The three parts of SEO: technical performance, backlinks, and keywords.
The truth about technical SEO: structure, performance, pages, and the tech stack that supports conversions.
Traffic vs. conversions: why most brands confuse them—and lose momentum.
How AI has changed backlink strategy.

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Facebook: @LaraSchmoisman

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Lara Schmoisman shares why your website is the true heart of your business—and why ignoring its performance can cost you growth, visibility, and conversions. From SEO and site speed to tech stacks and maintenance, this Coffee Nº5 episode breaks down how your site connects every part of your marketing strategy, from paid media to AI readiness.

We'll talk about:

Your website is your brand’s heart—every transaction and touchpoint starts there.
How a slow or poorly optimized website kills your paid ads, organic reach, and SEO.
The hidden costs of “plugin overload”—and how to streamline for speed and stability.
The myth of agency pricing: how the right team actually saves you money by doing it right the first time.
The silent mistake: brands investing thousands in ads but zero in SEO—renting attention instead of owning it.

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Lara Schmoisman breaks down why blogging is still one of the most powerful tools in digital marketing—and what happens when brands stop. From keyword strategy to AI-ready content, Lara reveals how organic traffic, SEO, and conversions are directly tied to consistent, strategic content creation.

We'll talk about:

What really happens when brands stop blogging: organic traffic drops, and sales follow.
The 3 keyword types every brand needs: DNA, competitive, and trending.
Why long-tail keywords are now the most strategic weapon in SEO and AI visibility.
How to structure content so it ranks on Google and is readable by AI tools.
The difference between filling a blog and creating content that solves real problems.
The silent mistake: brands investing thousands in ads but zero in SEO—renting attention instead of owning it.
Why chasing “viral tactics” without data leads to penalties, lost rankings, and zero scalability.
What it means to make your website AI-ready—and why not doing it now is a liability.

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Lara Schmoisman breaks down her IEMA system on Coffee Nº5, showing how integrated marketing—content that is Informative, Entertaining, Memorable, and Actionable—drives real growth. From SEO and AI to storytelling and strategy, Lara shares practical insights to make your content work harder and smarter.

We'll talk about:

Why dividing branding and growth is a mistake—and the power of integrated marketing
The IEMA system: Informative, Entertaining, Memorable, Actionable
How to make every piece of content work smarter, not just fill a feed
Why SEO and AI-readiness are table stakes in today’s marketing ecosystem
How to measure content effectively and avoid “doing things just to do them”

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Joanne Murphy, Senior Conference Producer at Kisaco Research, joins Lara Schmoisman on Coffee Nº5 to pull back the curtain on Beauty Connect LA—one of the industry’s most strategic gatherings for founders, investors, and innovators. From retail readiness and AI-powered insights to the evolution of “clinical credibility,” Joanne breaks down what’s really shaping the beauty ecosystem in 2025 and how connection drives every deal.

We'll talk about:

How Beauty Connect LA intentionally brings together founders, investors, retailers, and creators to drive real growth—not just visibility
Why AI and e-commerce are reshaping beauty’s playbook, from distribution to data
The “Retail Ready” mindset: what brands must have in place before pitching to Sephora, Ulta, or Target
How today’s consumer demands efficacy, education, and evidence—and what that means for product storytelling
Why sponsors and tech partners need to teach, not just sell—and how connection fuels collaboration
The rise of social commerce and how founders are becoming their own media channels
Behind the scenes of Beauty Connect’s one-on-one meetings and how the right conversation can lead to real partnerships

Visit the Beauty Connect website and register for your pass:

https://www.kisacoresearch.com/events/beauty-connect-la-2025

Follow them on Instagram and LinkedIn for the latest event updates, reports, and more.

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Lalla Asmaa Alaoui, architect, luxury designer, and founder of AllMyAI, joins Lara Schmoisman on Coffee Nº5 to talk about the next frontier of AI—where emotional intelligence meets innovation. From building HorseHub, the world’s first AI-driven luxury equestrian brand, to launching a multi-agent platform that blends creativity and strategy, Lalla shares how she’s redefining collaboration between humans and machines.

We'll talk about:

The story behind AllMyAI—a multi-agent platform where AI collaborates with humans, not replaces them
How Lalla co-created HorseHub, the world’s first luxury equestrian brand built entirely with AI
The truth about SEO in the age of ChatGPT and Gemini—and why “searchable by AI” is the new frontier
Why emotional intelligence is the missing link in AI-driven creativity
How to structure content for Generative Engine Optimization (GEO) and get found by AI tools
Why understanding your brand DNA is the foundation of any digital strategy
How creative agencies can leverage AI without losing the human touch
Lalla’s take on competition, data, and what it means to “stay ahead before they catch you”

For more information, visit Lalla Asmaa Alaoui's LinkedIn.
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Hugh Forrest, transformative leader of SXSW and founder of Gather and Grow, joins Lara Schmoisman on Coffee Nº5 to share how a local music festival became a global hub for technology, culture, and creativity. From building community to reinventing live experiences, Hugh reveals what it takes to lead in the event industry—and what’s next for 2025 and beyond.

We'll talk about:

How Hugh Forrest grew SXSW from a local music event into a global cultural powerhouse
Lessons from 35 years of building one of the world’s most influential conferences and festivals
Why scale can challenge community—and how SXSW kept connection at the center
The evolution of events into experiences, and what today’s audiences really want
How the “panel picker” gave SXSW its edge in fresh talent and diverse voices
Hugh’s leadership philosophy: listening to community feedback, embracing pivots, and learning from failures
Hugh’s new chapter with Gather and Grow—consulting for global organizations and teaching community-focused event strategy

For more information, visit Hugh Forrest's LinkedIn.
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Bet Hannon, web accessibility expert and founder of AccessiCart, joins Lara Schmoisman on Coffee Nº5 to break down what accessibility really means for websites, marketing, and global compliance. From ADA lawsuits to the EU Accessibility Act, Bet shares why inclusive design is not just about avoiding legal risks—it’s about unlocking a $500 billion consumer market.

We'll talk about:

How Bet pivoted from nonprofit management to leading a digital accessibility agency
What “accessibility” really means across websites, email, and social media
Why plugins and overlays don’t solve the problem—and can even make you a legal target
The truth about color contrast, fonts, and design choices that impact usability
What the EU Accessibility Act means for global brands (and why US businesses need to care)
How accessibility drives both compliance and conversion
Why inclusive design is a competitive advantage, not a burden

For more information, visit Bet Hannon's LinkedIn.
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Courtney Claghorn, co-founder of SUGARED + BRONZED, joins Lara Schmoisman on Coffee Nº5 to share how she bootstrapped a beauty service out of her apartment into a nationwide brand. From $1,000 in startup capital to 10 stores before raising funding, Courtney reveals the lessons of growth, customer loyalty, franchising, memberships, and creating a product line—all while keeping customer service at the core.

We'll talk about:

How Courtney turned $1,000 in savings into Sugared + Bronzed
The leap from apartment spray tans to opening a first brick-and-mortar in Santa Monica
Bootstrapping growth for 9 years before raising outside capital
Building a team you can actually trust—and learning when to take back control
Creating a product line without losing focus on services
Customer service as the foundation of brand loyalty
Why raising capital with the right partners changed everything

For more information, visit Courtney Claghorn's LinkedIn.
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Alec Batis, beauty industry veteran and founder of Sweet Chemistry, joins Lara Schmoisman on Coffee Nº5 to unpack the pursuit of eternal beauty. From organ regeneration science to peptide innovation, he shares how true beauty goes beyond flawless skin—blending performance-driven skincare with wellness, meaning, and social impact.

We'll talk about:

The personal story that drove Alec to chase beauty through science
Lessons from leading marketing at Victoria’s Secret Beauty and NARS in the supermodel era
Why “juice without fiber” became his metaphor for a shallow beauty industry
The medical-grade peptide technology behind Sweet Chemistry—and why it’s a game-changer
Why functional ingredient levels matter more than “story” ingredients
How wellness, art, and social impact fit into the future of beauty
The movement toward “whole beauty”—beyond what’s skin-deep

Find Sweet Chemistry’s Social Responsibility Efforts on their website: https://sweetchemistry.com/pages/commitments

For more information, visit Alec Batis' LinkedIn.
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Mark Menning, PhD, pharmaceutical scientist and founder of MARK Los Angeles, joins Lara Schmoisman to unpack how flavonoids, clinical trials, and advanced delivery systems are reshaping skincare. From FDA-approved antivirals to cold sore serums and acne care, he shares how science—not hype—is driving the next era of beauty and wellness.

We'll talk about:

Why drug delivery—not just ingredients—defines whether skincare works
How a career in pharma led to groundbreaking skincare innovations
The role of flavonoids as powerful anti-inflammatory and antiviral actives
Lessons from running full clinical trials in an industry that avoids them
Why consumer feedback forced MARK Los Angeles to reposition products—and why it worked
How inflammation became the “enemy” driving premature aging and poor skin health
What the future of beauty looks like when science—not marketing—sets the standard

For more information, visit Mark Menning's LinkedIn.
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Susanah Zeffiro, Brand Partnerships Lead at BeReal and former Spotify and Epic Games exec, joins Lara Schmoisman to explore the future of social media, authenticity vs. AI, and how brands can win with Gen Z by leaning into raw, unfiltered connection instead of glossy campaigns.

We'll talk about:

Why Gen Z is rejecting filtered perfection and demanding authenticity
The throughline of Susanah’s career: spotting what’s next before it hits the mainstream
Lessons from Spotify, gaming, and now BeReal on building brand partnerships that actually work
How raw, iPhone-shot creatives are outperforming polished campaigns
The rise of “monocultural moments” and how real-time engagement reshapes brand storytelling
Why BeReal isn’t chasing algorithms—and why that matters for users and brands
How social platforms are shifting from entertainment to search, and where BeReal fits in
The future of influencer marketing in an era of authenticity and unfiltered connection

For more information, visit Susanah Zeffiro's LinkedIn.
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Steven J. Edelstein, VP of Growth & Partnerships at MyFBAPrep, joins Lara Schmoisman to unpack why most brands fail before they scale—covering pricing strategy, supply chain traps, trade show mistakes, and the future of beauty innovation through personalization and smarter storytelling.

We'll talk about:

Why pricing strategy must start with your audience—not just your ingredients
The real margin rules that make or break a brand
The hidden costs in supply chain and trade shows that drain young businesses
How copying formulas and white-labeling kills true innovation
Why personalization and lifestyle-driven products will define the next decade
The shift from discounts and one-off sales to loyalty and continuity programs
How to create emotional connection that keeps customers coming back
The future of beauty: smarter delivery systems, niche focus, and brands that actually solve problems

For more information, visit Steven J. Edelstein's LinkedIn.
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Henry Barton, Global Head of Network & Community at Duel Tech, joins Lara Schmoisman to reveal how the smartest fashion, beauty, and lifestyle brands turn their most passionate customers into unstoppable advocates—and why community is your ultimate growth engine.

We'll talk about:

Why your most loyal customers are your most powerful marketing channel—and how to activate them
The difference between brand “fans” and true “advocates” (and why it matters)
How to find and nurture your brand’s real community—not just followers
The compounding power of advocacy-driven growth in fashion, beauty, and lifestyle brands
Real examples of brands leveraging advocacy to outpace competitors without bigger ad budgets
Why community building should be in the C-suite conversation—not just marketing’s to-do list
The mindset shift from acquisition to amplification—and why it’s the future of brand growth

For more information, visit Henry Barton's LinkedIn.
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Ken Hughes, known as The King of Customer Experience, joins Lara Schmoisman to share why connection—not product—is the ultimate differentiator in today’s AI-driven world, and how brands can design loyalty that lasts.

We'll talk about:

Why products and services are now commodities—and why connection is your only real differentiator
The “goldfish moment” every brand should be creating (and how to scale it)
How Taylor Swift built one of the most loyal fandoms on earth—and what brands can learn from her playbook
The danger of “one-night-stand marketing” and the shift from transactional to relational thinking
Why ROI isn’t enough—and how to build with “desire to invest” instead
Real-life stories of brands going beyond expectations to create emotional loyalty
The perfect balance of AI and human touch in customer experience

For more information, visit Ken Hughes' LinkedIn.
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Nader Naeymi-Rad, Founder and Publisher of Beauty Independent, joins Lara Schmoisman to unpack the evolution of the beauty industry—from the death of indie beauty to the rise of professional founders, and what it really takes to build a brand that lasts.

We'll talk about:

Why the “indie beauty” label is outdated—and what founders need to focus on instead
The harsh truth about brand exits, celebrity equity, and investor-backed hype
How Nader accidentally launched a movement that changed the industry
What really separates a brand from a collection of products
Why founder stories matter—but only when they're earned
How to know if you’re building something that lasts (or just playing dress-up)
The professionalization of beauty entrepreneurship—and why “passion” is not a business plan

For more information, visit Nader Naeymi-Rad's LinkedIn.
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Daniel Scharff, Founder & CEO of Startup CPG and host of a top 0.5% global podcast, joins Lara Schmoisman to talk brand-building, retail truth bombs, and what it really takes to grow in the crowded CPG space.

We'll talk about:

How Daniel scaled Startup CPG into the most trusted brand community in the industry.
What most CPG founders get wrong when pitching to retailers.
The surprising reason brand story is more important than ever (and how to actually tell it).
Why “overnight success” is the biggest myth in consumer goods.
The real-life challenges of launching a beverage brand—and hitting 3,000 doors in year one.
Behind the mic: building a podcast that dominates the CPG space (and what guests really want).
Lessons from 15 years in CPG—from corporate boardrooms to founder burnout and back.
The one metric Daniel says every founder should track but most ignore.

For more information, visit Daniel Scharff' LinkedIn.
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Lara Schmoisman and Don Allen, CIO/CISO of Moda Operandi, discuss the evolution of e-commerce, the impact of AI on user experience and SEO, and strategic technology adoption for competitive advantage.

We'll talk about:

The surprising truth about SEO today—and why organic reach is (almost) a myth.
Why a "compelling website" is now just "table stakes" in e-commerce.
The strategic shift: when to build bespoke tech and when to buy off-the-shelf solutions.
How AI is revolutionizing product tagging and SEO for high-fashion platforms.
The biggest challenge of migrating to new platforms—it's not the tech, it's the people.
The key difference between physical and online stores: dynamic personalization.
Moda Operandi's marketplace strategy: leveraging it for hard-to-store items and new designers.

For more information, visit Don Allen' LinkedIn.
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Lara Schmoisman and Mimi Banks of MB Social dive into real talk about social media strategy, content that converts, and the future of the creator economy—from beauty brands to medical experts.

We'll talk about:

How Mimi helped turn nail art UGC into one of L'Oréal’s earliest creator strategies.
The three types of creators you need to understand—and why the labels matter.
Why good content alone isn’t enough without strategy and storytelling.
The dangers of AI in influencer marketing—and how to use it responsibly.
Why brand voice, targeting, and objectives still trump algorithm “hacks”.
The big shift coming to Instagram SEO—and what that means for creators.

For more information, visit Mimi Banks' LinkedIn.
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Blair Enns joins Lara Schmoisman to unpack what actually works when experts sell their services. From value-based pricing to client alignment, this episode breaks down smart, integrity-driven growth.

We'll talk about:

The mindset shift that helped Blair move from chasing clients to choosing them.
What not to include in a proposal—and how to avoid giving strategy away too soon.
When your sales process is actually shaping the entire client relationship.
Why real authority isn’t loud—it’s clear.
How value-based pricing changes everything.

For more information, visit Blair Enns' LinkedIn.
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Board leader and former CEO Chelsea Grayson joins Lara Schmoisman on Coffee Nº5 to break down what actually drives business growth. From managing iconic brands to scaling through economic turbulence, this episode is packed with insights on strategy, governance, and real leadership.

We'll talk about:

Why hiring too fast after one "good season" could tank your brand.
The real cost of expanding your footprint—and how to avoid lease regret.
What founders must understand about content creation in 2025.
The influencer vs. content creator vs. brand ambassador debate—what actually works.
Why celebrity brands flop (even with millions of followers).
What a real board does—and why you need one sooner than you think.

For more information, visit Chelsea Grayson's LinkedIn.
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eCommerce connector and community builder Sara Pereda joins Lara Schmoisman on Coffee Nº5 to unpack how Smarterships became a global force, what makes partnerships actually work, and how to scale with strategy, integrity, and connection.

We'll talk about:

Why Sara built a global Slack community—and made it paid on purpose.
The real difference between connecting and collecting contacts.
How to tell if your partners are helping you grow—or slowing you down.
The #1 rule of being a super-connector (and why it’s not about you).
Cultural cues and community-building lessons from running events in 24+ cities.
What founders and agencies really need from their tech partners right now.

For more information, visit Sara Pereda's LinkedIn.
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Beauty industry leader Liza Rapay joins Lara Schmoisman on Coffee Nº5 to unpack the strategy behind Cosmoprof’s global success, how brands can actually win at trade shows, and why purpose-driven leadership always scales better.

We'll talk about:

Why building a show like Cosmoprof takes strategy—not just sparkle.
What most beauty brands get wrong about trade shows.
The mindset shift every founder needs before exhibiting.
What Beauty New York is—and why it’s being called the Fashion Week of Beauty.
Why storytelling, not just samples, makes or breaks a brand’s success.
The resilience of the beauty industry (even through tariffs and global change).

For more information, visit Liza Rapay's LinkedIn.
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Lara Schmoisman sits down with Elizabeth Robillard, eTail Portfolio Director, to talk retail strategy, evolving search trends, content that connects, and how to avoid falling for industry buzz. This episode of Coffee Nº 5 is packed with insight for retail marketers, brand leaders, and founders navigating the future of omnichannel commerce.

We'll talk about:

Why AI fatigue is real—and how to shift the conversation.
What consumers are actually searching for (and what they’re ignoring).
Why SEO, social, and email shouldn’t live in silos.
What makes a retail event valuable—and what doesn’t.
Why your content strategy has to work harder than your booth.
The power of research, not trend-chasing.
How the best brands are adapting—without burning out their teams.

For more information, visit Elizabeth Robillard's LinkedIn.
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Communications strategist Jeanne Meyer joins Lara Schmoisman on Coffee Nº 5 to talk brand voice, reputation management, and crisis comms—from her work at EMI Music to major brand turnarounds at Toys R Us and Unilever. Learn how to build brand trust, adapt messaging across platforms, and lead with clarity in a noisy, fast-moving media landscape.

We'll talk about:

Why consistency across platforms is make-or-break for brand trust
Crisis comms vs. PR: What’s the difference and why it matters
How to build a “reputation bank” before you need it
The problem with performative messaging in today’s cultural landscape
Why strong brand pillars are more relevant than ever
Communication isn’t just talking—it’s listening

For more information, visit Jeanne Meyer's LinkedIn.
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In the 200th episode ofCoffee N° 5, Sampo Parkkinen, CEO of Revieve, joins Lara Schmoisman to talk AI in beauty, brand positioning, and the power of solving real problems—not chasing trends. Learn why clarity beats gimmicks, how to build consumer trust with smart beauty tech, and what it really takes to grow a modern beauty brand.
Perfect for beauty founders, marketers, and innovation leaders.|

We'll talk about:

Stop leading with tech. Start solving real problems.
Beauty’s not overcrowded, it’s overcomplicated.
Platforms don’t matter if your customer isn’t there.
The new consumer doesn’t fall for fluff.
You can’t be everything. Stay in your lane.
AI isn’t here to replace humans, it’s here to empower them.

For more information, visit Sampo Parkkinen's LinkedIn.
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Leadership expert Kevin Eikenberry joins Lara Schmoisman on Coffee N° 5 to unpack what real leadership looks like: responsibility, adaptability, and learning as you go. If you’re building a team—or building yourself as a leader—this one’s for you.

We'll talk about:

Why leadership is not the same as being the boss
The hardest shift: from doing the work to leading the people
What “leading by example” really means—and when it backfires
How to stay strategic without losing sight of the details
What founders get wrong when they try to do it all
Building a team culture that values initiative—not just output
Why good leadership starts with reflection, not perfection

For more information, visit Kevin Eikenberry's LinkedIn.
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Copywriter Carmine Montalto joins Lara Schmoisman on Coffee N° 5 to talk about the power of words, the importance of brand voice, and why good writing is non-negotiable across every touchpoint, from packaging to email. If your copy isn’t converting, this episode’s your wake-up call.

We'll talk about:

Why your consumer, not your brand, is the main character
The difference between nice copy and copy that sells
What agencies get wrong about brand voice (and how to fix it)
From emails to packaging: how to write with consistency
Why every content piece needs a clear intention
Using AI like a pro
The underrated power of direct response copy

For more information, visit Carmine Montalto's LinkedIn.
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Andrea Moore joins Lara Schmoisman on Coffee N° 5 to talk real leadership, smart hiring, and the strategy behind a truly connected omnichannel brand. If you're tired of chaos and ready to lead with clarity, this episode delivers.

We'll talk about:

Boss vs. leader: Why the title means nothing without vision
How Andrea scaled omnichannel from the ground up
Hiring for growth: Skill, grit, and long-game thinking
What mentorship really means—and what it doesn’t
Building strategy across platforms without losing the brand
Leading cross-functional teams without the drama

For more information, visit Andrea Moore's LinkedIn.
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Publishing a book? Learn the truth behind self-publishing, hybrid models, and traditional book deals with expert Meghan Stevenson. From securing an agent to building your platform, get industry-level insight in this episode of Coffee N° 5.

We'll talk about:

Meghan’s journey from Big Five publishing to independent author advocacy
The three paths to publishing: self-publishing, hybrid, and traditional
Why audience size and platform are non-negotiables in traditional publishing
Common misconceptions about advances, agents, and bestseller lists
How long it really takes to go from book idea to publication
Red flags and mistakes first-time authors often make
The truth about ghostwriting, marketing, and “book guarantees

For more information, visit Meghan Stevenson's LinkedIn.
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From Argentina to the C-suite: Global Head of Marketing Marina Kirschner joins Lara Schmoisman on Coffee N° 5 to talk about brand growth, beauty industry shifts, the power of resilience, and building legacy with innovation. Don’t miss this global marketing masterclass!

We'll talk about:

Marina’s journey from Argentina to Moroccanoil
The immigrant mindset: resilience, reinvention, and leadership
How Moroccanoil adapts products globally—from packaging to fragrance
The role of TikTok and influencer authenticity in prestige beauty
Managing generational brand loyalty and innovation simultaneously
Why content creation is a top challenge (and opportunity!) today

For more information, visit Marina Kirschner's LinkedIn.
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Join Lara Schmoisman on Coffee N° 5 as she chats with global event strategist Christian Muche, co-founder of POSSIBLE. Discover how this Miami-based event is redefining the future of marketing conferences through real connections, AI integration, and powerful brand collaboration. Tune in for insight into event innovation, the creator economy, and the art of curating meaningful moments.

We'll talk about:

Why in-person events still matter in a tech-heavy world
The story behind launching POSSIBLE and choosing Miami as its home
How Christian curates programming that feels relevant and urgent
The evolving role of AI in events and brand storytelling
How POSSIBLE supports startups, creators, and corporate giants alike
Tips for knowing when your business is ready for an event like POSSIBLE
The difference between creators and influencers—and why that matters
Why “AI with a human touch” is the future of marketingFor more information, visit Christian Muche's LinkedIn.
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Discover the intersection of creativity and business in this episode of Coffee N° 5 with designer and entrepreneur Patrick. Learn about brand-building, storytelling in fashion, and the keys to long-term success in the industry. Tune in for a stylishly insightful conversation!

We'll talk about:

Patrick’s journey from designer to entrepreneur
The role of storytelling in building a fashion brand
Challenges and strategies for success in the fashion industry
Balancing creativity with business decisions
Lessons learned from navigating the ever-evolving fashion landscapeFor more information, visit Patrick Porter's LinkedIn.
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In this episode of Coffee N° 5, host Lara Schmoisman sits down with Lena Moriarty, Head of Marketing at eTail, to uncover the latest trends in retail, e-commerce, and technology. From AI-driven personalization to video content dominance, Lena shares key insights on how brands can stay ahead in an ever-evolving digital landscape. Tune in now!

We'll talk about:

How AI is revolutionizing retail and e-commerce marketing
The growing dominance of video content in brand strategy
Why attending industry conferences is a game-changer for business growth
How brands can maximize ROI by choosing the right tech solutions
The importance of community and networking in the retail ecosystem

For more information, visit Lena Moriarty's LinkedIn.
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In this episode of Coffee N° 5, host Lara Schmoisman sits down with Ewelina Aiossa, an expert in scientific and clinical beauty with over 15 years in the industry. From working with leading dermatologists and cosmetic chemists to navigating clinical research and product development, Ewelina shares invaluable insights on how skincare brands can stand out in today’s competitive market. Don't miss this insightful episode!

We'll talk about:

The truth about clinical skincare studies and how brands can validate efficacy
How emerging beauty brands can conduct clinical trials affordably
Trends shaping skincare: from biotech to wellness integration
Why social proof and digital presence are key in today’s beauty market
The role of dermatologists in brand credibility and clinical research

For more information, visit Ewelina Aiossa's LinkedIn.
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On this episode of Coffee N° 5, Lara chats with Nyakio Grieco, founder of Thirteen Lune and Relevant, about reshaping beauty retail. Learn how inclusivity, storytelling, and innovation are redefining the industry. Don’t miss this deep dive into the future of beauty!

We'll talk about:

How Nyakio Grieco went from beauty founder to retail innovator
The power of inclusive beauty and why it matters in retail
The biggest challenges of scaling a beauty brand
How storytelling builds customer loyalty in the beauty industry
Why failure is part of growth—and how to pivot successfully

For more information, visit Nyakio Grieco's LinkedIn.
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On this episode of Coffee N° 5, Lara chats with Wayne Liu, CEO of Perfect Corp, about how AI is revolutionizing the beauty industry. Learn how virtual try-ons, AI-powered skin analysis, and digital fashion are shaping the future of beauty and retail. Don’t miss this deep dive into beauty tech innovation!

We'll talk about:

How AI is transforming beauty and fashion
The evolution of virtual try-ons and digital skin analysis
The biggest challenges of creating realistic beauty tech
How AI is reshaping online shopping and brand experiences
The future of AI in the beauty and medical industries

For more information, visit Wayne Liu's LinkedIn.
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In this episode of Coffee N° 5, Lara Schmoisman and David Aquino discuss smart strategies for scaling a business, avoiding costly mistakes, and ensuring sustainable growth. Lara and David explore the most common mistakes entrepreneurs make, from wasting money on the wrong service providers to struggling with desperation-driven decisions. They discuss the importance of strategic planning, choosing the right partners, and ensuring your brand is ready before jumping into retail or large-scale expansion. If you’re serious about growing your business the right way, this conversation is a must-listen!

We'll talk about:

Why financial planning and execution are key to business growth.
The biggest money-wasting mistakes entrepreneurs make.
How to choose the right partners and service providers.
The difference between strategy and execution—and why both matter.
When and how to expand into retail or new sales channels.
The danger of desperation-driven decision-making in business.
Why accountability and proper planning separate successful brands from struggling ones.

For more information, visit David Aquino's LinkedIn.
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In this episode of Coffee N° 5, Lara chats with Kate Fannin, a retail and marketing expert, about how to build a brand that connects with consumers through meaningful experiences, the importance of storytelling, and why traditional marketing strategies don’t work anymore.

We'll talk about:

How marketing has developed from a one-way to two-way communication channel.
What channel-agnostic means for consumers and brands.
What it means to sell an experience to consumers.
The art of learning and listening to consumers and evaluating their needs accurately to gain market share.
The importance of finding the right support before diversifying.
How to develop a brand story and incorporate it into every aspect of your brand successfully.
Why it’s essential to move beyond generational boxes in your marketing strategy.

For more information, visit Kate Fannin's LinkedIn.
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In this episode of Coffee N° 5, Lara chats with David Silbergleit, CEO of PIMS, a leader in logistics solutions for the beauty and wellness industries. Discover his journey, leadership philosophy, and how giving back plays a crucial role in his business approach.

We'll talk about:

How rising through the ranks teaches valuable leadership lessons.
The role of custom logistics in transforming beauty and wellness.
The importance of giving back to build a purpose-driven company.
Why collaborative leadership fosters a positive company culture.
How to balance work and family for long-term success and well-being.

For more information, visit David Silbergleit's LinkedIn.
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In this episode of Coffee N° 5, host Lara sits down with Leslie Ann Hall, CEO and Founder of Iced Media, to learn about the fascinating world of TikTok, TikTok Shop, and the intersection of content and conversions. Leslie takes us behind the scenes of her agency’s groundbreaking partnership with TikTok, sharing how it all started, and why it’s such a game-changer for beauty, lifestyle, and wellness brands.
We'll talk about:

The business of TikTok and its discovery potential for brands.
Common myths about TikTok debunked.
Pain points brands face when navigating TikTok’s unique space.
Strategies to maximize content performance and drive conversions.
Smart campaign insights, including the benefits of Advantage Plus.

For more information, visit Leslie Ann Hall's LinkedIn.
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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman
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Join Lara on Coffee N° 5 as she chats with Tim Shea, CEO of Latticework Insights, about how domain expertise fuels AI success, the importance of failing forward, and aligning brands with AI training data. Perfect for entrepreneurs and tech enthusiasts!

We'll talk about:

The importance of a community that shares, life-long learning, and finding your fit as an entrepreneur.
Tim’s journey into the cutting-edge world of Artificial Intelligence (AI).
Predictions for AI’s role in brand-building and pricing models.
Why domain expertise is the most valuable commodity in today’s industry.
Why failing is the first key to success.

For more information, visit Tim Shea's LinkedIn.
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Instagram: @laraschmoisman

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In this episode of Coffee N° 5, Lara chats with Corey Weiss about his groundbreaking career in digital marketing. Learn how educating customers, personalization, and influencer marketing are shaping the future of retail, and get expert insights on navigating the legal side of SMS marketing.

We'll talk about:

The challenges brands faced back when the internet was the new kid on the block.
How educating customers can lead to purchases.
How to use educated guesses to answer consumer’s pressing product needs.
Why personalization will become the new norm in the beauty industry.
How to navigate the laws surround SMS marketing

For more information, visit Corey Weiss' LinkedIn.
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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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Join Lara on Coffee N° 5 as she chats with Dr. Ofer Mintz about marketing must-knows for startups. From understanding your brand's ecosystem to navigating TikTok's influence on retail and K-Beauty, this episode is packed with insights on metrics, omnichannel strategies, and building a brand that thrives.

We´ll talk about:

Addressing marketing knowledge gaps in B2C and B2B startups.
Why understanding your target audience’s ecosystem is vital in brand research.
Exploring what it truly means to understand the market.
The 5 key metrics every business owner needs for success.
How TikTok and evolving social content are reshaping influencer marketing and brand collaborations.

For more information, visit Dr. Ofer Mitnz's LinkedIn.
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Instagram: @laraschmoisman

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In this episode of Coffee N° 5, Lara chats with Marcha Isabelle Chaudry about the intersection of advocacy, branding, and law in the beauty industry. They explore the link between consumer advocacy and brand building, dive into the evolving standards of "clean" products, and discuss the impact of MoCRA legislation on beauty brands. Learn how regulations are shaping product development, why limiting your brand’s target audience can be risky, and how to navigate the complexities of compliance. Tune in for valuable insights on building sustainable, compliant beauty brands.

We’ll talk about:

The link between advocacy and brand building.
Understanding the different standards of ‘clean’ products.
The evolution of legislation influencing product development.
The dangers of limiting your brand’s target audience.
What MoCRA is and what it means for brands.

For more information, visit Marcha Isabelle Chaudry's LinkedIn.
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Instagram: @laraschmoisman

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In this episode of Coffee N° 5, Lara talks to branding expert Rebecca Bartlett about the essentials of building cohesive, impactful brands. Rebecca shares insights on how to align a brand with its founder’s vision, prioritize cohesion, and navigate retailer feedback without losing identity.

They also discuss how brands can evolve their narrative, decipher ‘sexiness’ for their unique audience, and tackle the challenges of creating a multi-generational brand. Tune in for expert advice on staying true to your brand while scaling and adapting in today’s competitive market.

We’ll talk about:

The importance of prioritizing cohesion when developing a brand.
How brands can switch their narrative without losing their brand.
Deciphering ‘sexiness’ for your unique brand and clientele.
How to navigate retailer feedback while staying true to your brand.
The challenges of trying to develop a multi-generational brand.

For more information, visit Rebecca Bartlett's LinkedIn.
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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

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In this episode of Coffee N° 5, Lara chats with Lorne Lucree, founder of Quiet Coyote, about how curiosity fueled his journey from product junkie to industry expert. They discuss breaking through in the beauty world, finding the right balance for emerging brands, and the impact of TikTok Shop on consumer behavior. Lorne also shares insights on how technology is shaping sustainable product development and why the little things matter when it comes to formulation. Tune in for expert tips and industry secrets on navigating the fast-paced beauty landscape!

We’ll talk about:

How curiosity can spark an incredible career in beauty and product development.
Tips and tricks for breaking through in the industry.
How to determine if the niche or broad approach is right for your emerging brand.
The impact of TikTok shop and its influence on consumers.
The power of technology in developing sustainable products.
Why the little things matter in formulation.

For more information, visit Lorne Lucree's LinkedIn.
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Instagram: @laraschmoisman

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In this episode of Coffee N°5, Lara sits down with Annie Meyer, founder of Untoxicated, who shares how she transitioned from brand management to creating skincare solutions for sensitive skin. Learn from her about how she creates clean and efficient products and how embracing a sense of community and creativity have helped build her breakout brand.

We’ll talk about:

Understanding the difference between migraines and headaches.
How navigating the organizational operations and beauty are interconnected for Annie.
Tips for developing a stable formula for skincare products.
How to develop a product that is both clean and efficient.
How to insert yourself and breakthrough into the beauty market.
The importance of embracing community and generosity in the beauty industry.

For more information, visit Annie Meyer's LinkedIn.
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Instagram: @laraschmoisman

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Tune in to hear Dominique Gagnon, a visionary in the beauty industry, discuss the future of skincare. Learn how biotechnology is revolutionizing the industry, the power of design thinking in creating innovative solutions, and the challenges of translating complex science into consumer-friendly products. Discover the latest breakthrough ingredient that's taking the beauty world by storm and the emerging trends that inspired the concept of "inflammaging."

We’ll talk about:

What biotech is and how it’s revolutionizing the beauty industry.
The power of design thinking and biotech.
The challenge behind connecting the dots between consumer pain points and ingredients.
The new super ingredient that’s raising the bar.
Skincare trends that influenced Inflammaging.

For more information, visit Dominique Gagnon's LinkedIn.
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Instagram: @laraschmoisman

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Learn how to create a wildly successful community and leverage that community for industry leaders. Hear from industry veteran April Uchitel on the power of connection, why you have to move past the scarcity mindset, and why a community mentality works. Tune into this inspiring episode and discover how to drive business growth through organic connections and lasting relationships.

We’ll talk about:

How to build a community by bridging isolating silos.
The power of community and how they can benefit industry leaders, like you.
The link between generosity and growth in moving beyond the scarcity model.
The benefits of embracing a community mindset.
How connection drives business and curation organically.
Why it’s essential to move beyond ‘picking someone’s brain’ about important decisions.
The difference between mentorship and business support.

For more information, visit April Uchitel's LinkedIn.
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In Coffee N° 5, Lara and Sarah Chung Park take a deep dive into retail. Listen in for the latest on K-Beauty trends, omnichannel strategies, and how to make retail interesting. Hear Sarah's take on using packaging for storytelling, education, and overcoming growing pains. She also shares how to solve complex issues on platforms like Amazon.

We’ll talk about:

The new wavelength of K-Beauty approaching.
The importance of taking an omnichannel approach to your retail product.
How to tell a story on the shelf using packaging and the retail space.
Why education is key in the retail space.
The dangers of being an overnight success.
The challenges of navigating the Amazon space.

For more information, visit Sarah Chung Park´s Linkedin.
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Instagram: @laraschmoisman

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Discover how a YouTube passion can turn into a full-time career with Sarah Cheung. Learn about the different ways to earn an income from ads, the importance of being selective as a content creator, and the power of authenticity when building your brand. Get inspired and gain valuable insights into the secret behind Sarah's successful makeup channel.

We’ll talk about:

How to earn an income from youtube.
The different ways to generate an income from ads.
The importance of being selective as a content creator.
The power of authenticity when creating your brand.
How to stay inspired in this industry.
The secret behind her brand’s success.

For more information, visit Sarah Cheung´s Linkedin.
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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

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On this episode of Coffee N° 5, host Lara sits down with Catherine Magee, the visionary behind Playground, a pioneering sexual wellness brand. Learn how products in sexual wellness have been an empowering force for women, the difficulties of marketing those products, and why society's silence about sexual health affects everyone. Learn about the importance of an approach approved by a sexologist and partnering with the right ambassador. Tune in to this insightful conversation about a subject overdue for open discussion.

We’ll talk about:

How sexual wellness products have played an important role in empowering women.
The challenges of marketing sexual wellness products.
Why society’s inability to talk about their sexual wellness adversely impacts everyone.
Embracing a sexologist approved approach to wellness.
The importance of partnering with the right ambassador.

For more information, visit Catherine Magee’s Linkedin.
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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

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Join Lara on Coffee N° 5 as she sheds light on the world of influencer marketing with seasoned PR expert, Travis Paul Martin. Discover how influencer-led marketing has transformed the PR industry and the challenges of navigating the ever-evolving digital landscape. Learn valuable insights on building successful long-term relationships with creators, the role of aspirational marketing in brand building, and the unique challenges faced by small brands in content creation. Tune in for expert advice and actionable tips to elevate your brand's online presence.

We’ll talk about:

How to juggle all the moving pieces in the digital world
How influencer-led marketing shaped up the PR industry.
The challenges involved in working with influencers and how to build a long-lasting, successful relationship with creators.
The role of aspirational marketing strategies in brand building, 2024.
The challenges small brands are finding when partnering with content creators.

For more information, visit Travis Paul Martin’s Linkedin.
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Instagram: @laraschmoisman

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In this episode of Coffee N° 5, your host Lara sits down with Tara Wilson, powerhouse CEO, business owner, and women’s advocate to talk about the changing behavior of consumers.

Tara Wilson sheds light on what today’s consumers actually care about and how those values impact what they purchase. She talks about why an omnichannel approach is of utmost importance for the brands in search of a good connection with their audience.

Drawing from years of experience working with such companies as Samsung, Nike, and ESPN, Tara Wilson also covers the detail on data that influences what consumers care about.

Tune in to discover how to connect the dots and raise your brand bar high in today’s competitive market.

We’ll talk about:

The marketing shift to the community.
The Gen Z approach to branding.
What consumers prioritize and how it has shifted beyond packaging to performance.
What performance brands are and how to build them.
The pillars of building your service offering and how PR plays into.
When the right time to plan and execute an event is for new brands.
The timeline for executing successful events.
Creating events that are attractive to different audiences and generations.

For more information, visit Tara Wilson’s Linkedin.
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Instagram: @laraschmoisman

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Join Lara on Coffee N° 5 as she sits down and has coffee with Daniel Patrick Giles, the visionary CEO of Perfumehead. Discover how the pandemic influenced his scent journey, the science behind fragrance creation, and the importance of understanding your target audience. Learn about the link between memories, emotions, visuals, and branding, and debunk common myths in the fragrance industry. Tune in to hear a fascinating conversation about the power of scent and the passion behind Perfumehead's unique fragrances.

We'll talk about:

How blankness can inspire.
The role of COVID-19 in Daniel’s scent journey.
Why scent is an identifier.
How to create fragrances that’s attractive to your target audience.
The link and difference between memories, emotions, visuals, branding and you.
Vetting fragrance houses.
How the final scent formula is designed.
Debunking myths that industry novices have.

For more information, visit Daniel Patrick Giles' Linkedin.Subscribe **to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman**

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Join Lara and Daniela Ciocan on Coffee N° 5 as they discuss the ins and outs of tradeshows. Discover how to find the right fit for your business, the benefits for indie brands, and building valuable connections. Learn about the community a partner can bring, common misconceptions, proof of concept, and tips on when and how to enter tradeshows for maximum success.

We'll talk about:

Insight into the trade show road and how to know if it’s a good fit for your business.
The benefits of trade shows for indie brands and founders.
How to build connections at trade shows.
The kind of community the partner can bring to your brand.
The common misconceptions brands have when they enter a trade show.
What proof of concept is and how it can transform your trade show experience.
When to enter trades shows and what to do once you’re there.

For more information, visit Daniela Ciocan's Linkedin.Subscribe **to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman**

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Join host Lara on Coffee N° 5 as she talks with Dr. Jenelle Kim, a 9th-generation acupuncturist, about her lineage in Oriental Medicine and her commitment to living meditation, health, and beauty. Discover how proper movement and Qigong can enhance your beauty, the power of balance and control, and the ethos of Eastern medicine. Learn about the link between ingredients, formulation, and branding, and explore Dr. Kim's pioneering journey into CBD and the connection between hemp and ancient Chinese medicine.We'll talk about:

Dr Kim’s lineage into medicine and her commitment to living meditation, health, and beauty.
How proper movement and beauty are interconnected.
What chigong is and how it can enhance your beauty.
The power of balance and control.
The ethos of Eastern medicine and its prioritization of treating root causes.
The link between ingredients, formulation, and your product’s branding.
Dr. Kim’s pioneering journey into CBD.
The connection between hemp and ancient Chinese medicine.

For more information, visit Jenelle Kim's Linkedin.Subscribe **to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman**

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Join Lara on Coffee No 5, as she chats with Pascal Houdayer about building global brands. Find out why the very first thing to do when you are building a brand may come as a surprise; how identity informs placement and partnerships, and how ingredients are linked to brand identity. Learn how to get marketing strategies and claims to line up, how to translate brands across markets, and how to educate retailers by using strategic branding. Don't miss this info-packed episode complete with tips and tales from a seasoned pro!We'll talk about:

Evolution of creating a brand – and the surprising first step.
How brand identity drives placement, partnerships, and much more.
The link between ingredients and brand identity.
The importance of aligning your marketing strategies with claims, consumers, and the law.
How to translate brands across geographical markets.
How to educate retailers about new brands using branding and strategy.

For more information, visit Pascal Houdayer's Linkedin.Subscribe **to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman**

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In this episode of Coffee N° 5, we discuss how a lawyer can help brands scale and protect their longevity. Learn about CPG, why your budget must include legal advice, and common legal mistakes to avoid. Discover the consequences of poor legal planning in packaging, product design, and branding. Explore your incorporating options and the legal benefits they hold, plus the importance of partnering with a responsive legal partner. We also cover marketing trends that could have legal consequences for your brand. Tune in for essential insights!We'll talk about:

How a lawyer can help brands scale, protect the longevity of your brand, and everything in between.
What CPG is and what you need to know about it.
Why your product budget must include legal advice.
Common legal mistakes that you can avoid.
Consequences of poor legal planning in the packaging, product design and branding process.
Your incorporating options as a business and the legal benefits it could hold.
Why it’s important to partner with a responsive legal partner.
Marketing trends that can have legal consequences for your brand.

For more information, visit Kara Posner's LinkedIn.Subscribe **to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman**

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Tune into Coffee N° 5 with Lara and Matt Unger, President and CCO of Cosmetic Solutions, as they explore the essentials of building a product and brand. Highlights include tackling product building restrictions, embracing regulations, and the importance of clarity in communication. Learn why having an idea isn’t enough and why brands should follow their formulator’s guidelines. Discover the thousand little decisions needed from start to finish and how to connect your brand story to your product’s ingredients. Don’t miss this insightful episode!We'll talk about:

Product building restriction and how a change of mindset is essential.
Embracing regulations and how to work around them
The importance of clarity and communications
Why having an idea is not enough
The thousand little decisions that need to be made to get from the beginning to the end
Why brands should embrace their formulator’s guidelines
The importance of connecting your brand story to your product’s ingredients
How to use your formulator as a GPS
What the briefing process with a formulator entails

For more information, visit Matt Unger's Linkedin.Subscribe **to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman**

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Explore the essence of modern publicity with Coffee N° 5's latest episode! Join Lara and industry expert, Robin Doyle, as they navigate the evolving role of publicists, the crucial link between creativity and trend awareness, and the art of being PR-ready. Discover why not everyone can step into the shoes of a publicist, and discover the intricate relationship between ROI and PR. Whether you're considering a new publicist or looking for insights into the challenges of the industry, this episode is your essential guide. Tune in now for a dose of industry wisdom and inspiration!We'll talk about:

What do publicists do and how the role has changed over the years
The importance of creativity and trend awareness
What it means to be PR-ready
Why not everyone can be a publicist
The relationship between ROI and PR
The challenges of choosing a new publicist

For more information, visit Charmed PR's Website.Subscribe **to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman**

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Learn about Cindy Marshall’s journey into the heart of retail on Coffee N° 5's latest episode. Explore the connection between physical and digital retail spaces and learn how Cindy's expertise in-store operations and e-commerce can help your brand. Explore the evolving landscape of digital marketing, tailored mailers, and innovative tools designed to draw customers into the store. Join us as we explore the skills you’ll need to thrive in the new digital retail space.We'll talk about:

Cindy’s journey into retail
The link between the physical and digital retail space
How digital marketing is adapting to the modern consumer
The skills required to navigate store operations and e-commerce
The tools needed to get people into the store
How to tailor mailers to your brand’s digital needs

For more information, visit SHINE Strategy's Website.Subscribe **to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman**

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Join Lara and Nicole Collins on Coffee N° 5 as they explore the secrets of text commerce while sharing Nicole's journey into this innovative world. Learn about the challenges of pioneering text commerce infrastructure and discover lessons from China’s use of this technology. Learn to navigate the evolving landscape of text commerce and embrace the promise it holds for your business. Tune in for insights on innovation, challenges, and the transformative power of text commerce in today's digital age.We'll talk about:

How to navigate text commerce
Nicole’s journey into her current role
The challenges of creating text commerce infrastructure
Lessons Western brands can take from the East’s use of text commerce
Innovative changes in the text commerce space
The opportunities and challenges that come with being first
Understanding the promise that text commerce has for businesses

For more information, visit 213 Deli's Website.Subscribe **to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman**

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Learn more about the world of product creation and branding on Coffee N° 5's latest episode! Join host Lara and guest Kimberly Shenk, CEO of Novi, as they explore the ins and outs of ingredients, navigating formulae, and the product development process.

Gain invaluable tips on finding a formulator and store as a small brand while unraveling the costs of exploring ingredients and formulation. Discover why knowing your brand's direction is pivotal for your ingredient checklist, and the intricate connection between product formulation, branding, and the market.

Tune in for expert insights that will transform your approach to sustainable, consumer-conscious innovation!

We'll talk about:

The ins and outs of ingredients
How to navigate formulae and the product development process
Tips for finding a formulator and store as a small brand
The cost of exploring ingredients and product formulation
Why knowing where you want to take your brand is crucial for your ingredient checklist
The connection between product formulation, branding, and the market

For more information, visit Novi's Website.Subscribe **to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman**

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Discover expert strategies for reactivating dormant audiences and learn how these tactics inspired the launch of Dean Ginsberg's groundbreaking company. Uncover the astounding success rate of email marketing and the undeniable value of direct communication with your audience. Explore the importance of intentionality in crafting email marketing campaigns and gain insights into what to focus on in each message to your audience. Plus, unlock essential tools for tracking and improving your brand's reach through email marketing, and harness the power of different forms of data to grow your email list. Tune in now to Coffee N° 5 for actionable tips and invaluable advice from industry leader Dean Ginsberg.

We'll talk about:

Strategies for reactivating dormant audiences and how these strategies led to the launch of Dean’s company
The success rate of email marketing
The value of direct communication with your audience
The importance of being intentional when crafting email marketing
What to focus on in each email to your audience
Essential tools for tracking and improving your brand’s reach with email marketing
Different forms of data and how to use it to grow your email list

For more information, visit Winback's Website.Subscribe **to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman**

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Discover the secrets to navigating the event space and mastering collaboration in the latest episode of Coffee N° 5. Join host Lara and special guest Iryna Kremin as they explore how international events can elevate brands, offering invaluable learning opportunities. Learn how to tailor events to work for your brand and why it's essential to think beyond retailer attention. Find out the importance of adding a unique twist to events and brand establishment. Tune in for expert insights on making events a key driver of brand growth and success.We'll talk about:

How to navigate the event space and the intricacies of collaboration
What brands can learn at international events
How to make events work for your brand
The importance of looking beyond retailer attention when growing your brand
Why it’s crucial to do everything, from events to establishing your brand, “with a twist”

For more information, visit INNOCOS's Website.Subscribe **to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman**

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Explore the intricacies of manufacturing and product creation in this enlightening episode of Coffee N° 5. Discover the differences between private label and white label products and the hurdles involved in developing private labels. Get insider tips on effectively collaborating with startups and crafting sustainable products. Explore the vital link between manufacturing and marketing for beauty brands and what branding truly means in the manufacturing realm. Join the conversation as experts break down the complexities of the product creation process in a way that's easy to understand and captivating to listen to. Tune in for an educational and engaging exploration of the manufacturing world!We'll talk about:

The complexities of manufacturing
The difference between private label and white label products
Challenges that come with developing private labels
The key to working with startups
How brands can develop sustainable products
The connection between manufacturing and marketing for beauty brands
What branding means in the manufacturing space
The intricacies of collaboration in the product creation process

For more information, visit Miami Growth Machine's Website.Subscribe **to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman**

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Discover the secrets to meaningful brand connections and collaborations with Ahu Terzi on the latest episode of Coffee N° 5. Join host Lara as they shed light on the central role of editors and brand builders, emphasizing the significance of investing in marketing materials that effectively tell your story. Explore different tools to stand out to editors and audiences, and learn the importance of a strategic approach to growing conversions. Ahu also sheds light on the importance of transparency when partnering with brand builders and harnessing the halo effect” on social media as a small brand. Dive deep into the concept of the layered approach and uncover how it can elevate your brand to new heights. Tune in for actionable insights and expert advice on building a successful brand strategy.We'll talk about:

The central role of editors and brand builders in creating meaningful connections and collaborations
The importance of investing in marketing and creating materials that tell your story
Different tools to stand out to editors and audiences
Why it's crucial to have a strategic approach to growing conversions
The importance of transparency when partnering with a brand builder
Understanding and using the halo effect on social media as a small brand
The layered approach and how it can grow your brand

For more information, visit NewBeauty's Website.Subscribe **to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman**

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**Explore the evolution of TikTok and its profound impact on thought leaders and communication in this insightful episode of Coffee N° 5. Lara and guest Sara McCord explore how the pandemic accelerated TikTok's rise and why audiences are drawn to its intimate storytelling format. Gain valuable insights into navigating TikTok's content saturation, building a community through your FYP, and crafting compelling narratives that resonate with viewers. Don't miss out on uncovering the secrets to TikTok success and harnessing its power for your personal or business endeavors.

We'll talk about:**

The evolution of TikTok and its impact on thought leaders and communication
How the pandemic influenced the boom in TikTok
Why do audiences consistently choose TikTok
The intimacy and storytelling TikTok promotes
Building a roundtable with your TikTok FYP
How to navigate content saturation

For more information, visit Sara McCord Communications's Website.Subscribe **to Lara's newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman**

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**Discover the secrets to navigating the ever-changing landscape of the fashion industry with Misti Blasko on Coffee N° 5. From predicting fashion's unpredictable future to embracing agility in business, delve into the evolution of fashion in the digital age. Learn from Misti's insights on avoiding trend-based pitfalls, designing for diversity, and fostering inclusivity within your brand. Join the conversation on the importance of vulnerability and transparency as women in business, and unlock the keys to sustainable growth in a dynamic marketplace. Tune in now for a masterclass in innovation, leadership, and the transformative power of staying true to your vision.

We'll talk about:**

The evolution of the fashion industry in the digital age
The danger of staying stagnant and how to avoid trend-based pitfalls
Fashion predictions
The importance of being agile
The complexities and challenges of designing for diversity
How to bring inclusivity to your brand
The importance of being vulnerable and transparent as women in business

For more information, visit Misti Blasko's LinkedIn.Subscribe **to Lara's newsletter.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman**

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Discover the secrets to navigating the trajectory of your business with entrepreneur Monica Botkier on Coffee N5. From startup strategies to scaling success, Monica shares insights on funding, team building, and the art of brand creation. Learn how to identify your passion, respond to challenges like bad reviews, and maintain uniformity in branding and marketing. Tune in for valuable advice on embracing small wins and building a thriving business from the ground up.We'll talk about:

Trajectory - what it means for you and your business
How to know if you’re a startup person
Monica’s passion for beginnings and bringing a brand to existence
How to approach funding options for new businesses
The importance of being product-based
The art of building a team for your business
Why it’s crucial to listen to the small wins
Knowing how to respond to bad reviews
The centrality of uniformity in branding, marketing, and business

For more information, visit Chosenwoven's Site.Subscribe **to Lara's newsletter.

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Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman**

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**Join Lara Schmoisman and special guest Melissa Richards-Person on Coffee N5 as they brew up insightful conversations on forging authentic connections, navigating the dynamic landscape of global marketing over the last 25 years, and the unique impact of regions on field marketing strategies. With roots in radio, Melissa and Lara bring a fresh perspective to the table, discussing the nuances of assessing failure for brand growth and navigating brand development beyond the constraints of the pandemic. Don't miss out on this caffeinated dose of wisdom, wit, and kindness.

We'll talk about:**

The importance of forging authentic connections
The realities of global marketing over the last 25 years
The impact of regions on field marketing and the flexibility it offered
Melissa and Lara’s roots in radio
How to assess and analyze failure for brand growth
Brand development beyond the constraints of the pandemic and life thereafter

For more information, visit Melissa Richards-Person's LinkedIn.Subscribe **to Lara's newsletter.

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Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman**

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Discover the inspiring journey of Dr. Jen Welter, from her humble beginnings to becoming a groundbreaking figure in football. Join her on Coffee N° 5 as she shares her experiences of living her dream as a 'superhero' on the field and finding her place in team sports. Gain insights into navigating points of pride and the realities of playing in both men's and women's teams. Explore the importance of renegotiating various areas of your life with Coach Jen's profound wisdom. Tune in for a conversation that will leave you motivated and empowered.We'll talk about:

Dr. Jen Welter’s upbringing and journey into football
Living her dream as a ‘superhero’ on the field
How she found her place in team sports
Navigating points of pride
Deep dives into the realities and differences between playing in men's and women's teams
What it means to ‘renegotiate’ your life on your terms

For more information, visit Dr. Jen Welter's website.Subscribe **to Lara's newsletter.

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Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman**

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Lara and guest Akshay Talati talk about your makeup bag on this episode of Coffee N° 5. They uncover the secrets to achieving product longevity by mastering the delicate balance of sensory appeal, performance, packaging, and marketing. Explore the fascinating link between texture and performance in cosmetics, and get an exclusive peek into the future of Goop, where the entrepreneurial mindset is reshaping the beauty landscape. Discover the importance of consumer connection through instant messaging and gain insights into the research process and current trends in cosmetology. Akshay also provides an expert forecast on the intersection of cosmetology and pharmaceuticals, making this episode a must-listen for beauty enthusiasts and industry professionals.We'll talk about:

How to achieve longevity by balancing sensory, performance, packaging, and marketing
The link between texture and performance
What’s in store for Goop and the role of the entrepreneurial mindset
The consumer’s need for connection and instant messaging
Research process and trends in cosmetology
Cosmetology and pharmaceutical forecast

For more information, visit Goop's website.Subscribe **to Lara's newsletter.

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Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman**

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Explore the true meaning of brand authenticity in this episode of Coffee N° 5 with your host Lara and beauty brand maven Rachel Roberts Mattox. Dive into the discussion on staying true to your brand's core audience and avoiding the "Whisper" trap. Discover expert insights on using tools like AI and competitor analysis to authentically strengthen your brand. Explore the crucial link between funnel nurturing and conversions, unravel the intricacies of performance marketing management, and understand the vital connection between strategy and execution. Join the conversation and elevate your brand game with actionable tips from a seasoned go-to-market strategist.We'll talk about:

The ins and outs of building a successful brand
Staying true to your brand’s core audience
The “Whisper” trap and how to escape it
How to utilize tools like AI, competitor analysis, and more to strengthen your brand authentically
The link between funnel nurturing and conversions
Performance marketing management
The link between strategy and execution

For more information, visit THE BOARD's website.Subscribe **to Lara's newsletter.

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Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman**

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Learn the secrets of marketing success in the digital age with Coffee N° 5's latest episode featuring Vera Koch. Dive into the world of performance-based marketing, discover the art of brand-building through customer feedback, and gain valuable insights into Vera's business Happy Head.

From expert tips on crafting a robust marketing strategy with email segmentation and database management to understanding the nuances of client communication, this episode explores it all. Tune in to unravel the reality of conversions with various strategies and equip yourself with the knowledge to elevate your brand in today's competitive landscape. Don't miss out on this caffeinated conversation filled with actionable marketing wisdom!

We'll talk about:

Performance-based marketing in today’s digital era
Brand-building based on customer feedback
The ins and outs of Vera’s business Happy Head
Tips on building your brand’s marketing strategy, including email segmentation and database management
The importance of key communication with clients
The reality of conversions with different strategies

For more information, visit Happy Head's website.Subscribe **to Lara's newsletter.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman**

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Explore the ever-evolving world of beauty branding with Tara Cohen and Lara on Coffee N° 5! Uncover the impact of cultural and technological shifts, like TikTok Shop and Amazon, on your brand. Delve into the dynamics of a saturated market and discover hidden pockets of growth.

Gain insights on serving niche groups, navigating the complexities of retail partnerships, and understanding when brands decide to close their doors. Tara and Lara also share invaluable advice on setting realistic goals and timelines, raising capital at the right moment, and prioritizing key elements in your marketing strategy.

Unlock the secrets to success by understanding your sales, strategy, and consumers. Join us for this episode where the world of beauty branding unfolds.

We'll talk about:

How cultural and technological shifts, like TikTok Shop and Amazon, influence branding
The saturation of the market and room for growth
How to serve granule groups
Insight into brands closing their doors
Setting realistic goals and timelines for your brand
Retailers and inventory
When to raise capital
What to prioritize in your marketing strategy
Understanding your sales, your strategy, and your consumers

For more information, visit Mixst Beauty's website.Subscribe **to Lara's newsletter.

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Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman**

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Discover Shelley Zalis's incredible journey, learn how to build a business founded on women supporting each other, and delve into the world of conscious, heart-led leadership. This episode of Coffee N° 5 explores the art of running a business and growing your career with intention. Plus, uncover the power of Equality Lounges and find out how you can join this transformative movement. Explore the link between imposter syndrome, leadership, women, and training, and understand the significance of acknowledging people when they excel. Join Lara Schmoisman and Shelley Zalis for an enlightening conversation that's bound to leave you inspired and empowered.We'll talk about:

The ups and downs of Shelley’s journey
Building a business based on women supporting each other
Conscious, heart-led leadership
How to run a business and grow your career with intention
Learn more about Equality Lounges and how to join
The link between imposter syndrome, leadership, women, and training
The importance of acknowledging your team’s positive contributions

For more information, visit The Female Quotient's website.Subscribe **to Lara's newsletter.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman**

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**Welcome to a captivating episode of Coffee N° 5. In this engaging conversation, host Lara Schmoisman sits down with the remarkable Tony Drockton, founder and chief cheerleader of America's fastest-growing handbag brand Hammitt.

Join Lara and Tony Drockton on this thought-provoking journey through Tony's life and business experiences. Discover how his roots and early influences have shaped his unique approach to entrepreneurship. Don't miss this opportunity to gain a firsthand understanding of the philosophy that propels Tony's vision for Hammitt, an American luxury brand inspired by European craftsmanship and unwavering quality.**

Tune in and sip your favorite coffee as Lara and Tony dive into the world of business, success, and the importance of fostering relationships. It's a conversation you won't want to miss, right here on Coffee N° 5.We'll talk about:

Navigating the busy life, heart, and mind of this successful entrepreneur
How to remove your blinders to achieve your goal
The importance of wholesale
How to take advantage of every opportunity

For more information, visit Hammitt's website.Subscribe **to Lara's newsletter.

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In this episode of Coffee N° 5, host Lara Schmoisman engages in a heartfelt conversation with Ashley Louise, the co-founder and CEO of Ladies Get Paid. Join them as they explore the intricacies of womanhood in the workplace, the power of community, and the pursuit of equality. Discover the Ladies Get Paid mission, learn about real workplace challenges, and gain valuable insights on remote work and motherhood. Tune in for an empowering dose of coffee-fueled wisdom and personal stories.We'll talk about:

The origin of Ladies Get Paid
The realities woman face in the workplace
How to achieve the ultimate goal of equality and equal opportunity
The impact of remote work on creativity, independence, and management
Navigating the challenges of motherhood, work, and people’s perceptions

For more information, visit Ladies Get Paid's website.Subscribe **to Lara's newsletter.

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Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman**

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Join Lara Schmoisman and Colette Laxton of The INKEY List in a caffeinated conversation on Coffee N° 5. Discover the impact of the internet on beauty brands, the secrets to connecting with consumers, and Colette's personal skincare journey. Get industry insights and tips for success in the beauty world. Sip and savor this beauty-focused episode!We'll talk about:

How the internet led to the birth of a new level of accountability for brands
How the global shift in 2020 impacted beauty brands
The reality of going retail
The importance of packaging and connecting with consumers
How to measure and manage business success at a retail level
The life cycle of product development
Crossovers in the makeup world
The importance of beauty education

For more information, visit The INKEY List's website.Subscribe **to Lara's newsletter.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman**

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Welcome to Coffee N° 5, where we brew up inspiring conversations about the world of branding and marketing. In this caffeinated episode, your host Lara is joined by the brilliant David De Nino, a true guru in the realm of startups, brand partnerships, and integrated brand marketing.

With two decades of experience under his belt, David dives deep into the art of brand identity and what it takes to stand out in today's competitive market..

If you're craving a shot of branding wisdom with your morning brew, this episode of Coffee N° 5 is the perfect blend to kickstart your day. Grab your favorite cup of coffee and join Lara and David as they unlock the secrets to brand success in an ever-changing world. We'll talk about:

How to find the right partnership
Realistic ROI for your brand
The role of performative marketing today
The benefit of integrated marketing for your brand
How to use attribution models
Converting your brand story into a profit
Link between trade shows and brand growth

For more information, connect with David here.Subscribe **to Lara's newsletter.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman**

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Delve into an inspiring blend of fashion and coffee on this episode of Coffee N° 5 as Lara welcomes Maria Palacio, a visionary Colombian coffee farmer with an incredible journey to share. Explore Maria's unique path that bridges her passion for fashion with her love for coffee and how she broke new ground while honoring tradition. Discover the profound connection between coffee and community, and gain insights into Maria's remarkable journey of acquiring the skills and capital needed to grow Progeny Coffee. This episode is a testament to the transformative power of entrepreneurship and the enduring ties that bind us to our roots. Don't miss this compelling conversation!We'll talk about:

Connecting fashion and coffee
Maria Palacio’s unique coffee story
How she gained the skills and capital to grow Progeny Coffee
How to break new ground while respecting tradition
The link between community and coffee
Tips for start-ups to manage capital

For more information, visit Progeny Coffee's website.

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LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman

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Join our Facebook Group**.

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Dive into the dynamic world of marketing data with Lara and Anna Mayo, Vice President for NielsenIQ's Beauty, on this episode of Coffee N° 5. Discover the essence of quality consumer data, how it's sourced, industry trends, costs, and its role in brand growth. Plus, explore the innovative Beauty Trailblazer Program, designed to empower minority beauty product owners through data insights. Sip your coffee and tune in for a data-rich discussion that promises to elevate your understanding of consumer data in the world of marketing. Don't miss this data-driven episode!We'll talk about:

The NielsenIQ Beauty Trailblazer Program
How to use data to grow your brand
How data can change your beauty brand’s success
Pros and cons of selling on marketplaces like Amazon
How to navigate the online and retail marketplace

Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
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LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman

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Discover the dynamic intersection of law, marketing, and society on Coffee N° 5 with your host Lara Schmoisman and legal guru Katie Staba. Dive into the ever-evolving landscape of legal trends while uncovering the vital role of contracts in business relationships. Explore trademark navigation, and gain expert insights into selecting the perfect partnership. Learn how to collaborate with entrepreneurs effectively and build success through open communication. Join these legal and marketing experts for invaluable lessons that could shape your journey. Don't miss this enlightening episode!We'll talk about:

The influence of law on marketing, business, and society
Trends in law
Contractual law and the importance of forward-thinking when drafting and entering a contract
How to navigate trademarks
What to look for when choosing a new business relationship (a partnership is a relationship too)
How to team up with entrepreneurs and build a successful partnership based on open communication
Valuable lessons learned from these two legal and marketing

Learn more about Katie Staba here.

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LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman

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Discover the power of identity, community, and humor in the latest episode of Coffee N° 5! Ana Flores, a trailblazing first-generation Latina, shares her insights on navigating two worlds. Explore resources for Latina women, connect marketing strategies with diverse communities, and learn how to use your truth to build connections. Join Lara and Ana Flores as they unpack the intricate threads of identity, culture, and business over a cup of coffee. Don't miss this captivating episode!We'll talk about:

The Amigahood app, where Latina women can connect and better themselves personally and professionally
How to align your marketing strategy with different communities
How to use your truth to connect with your audience
The importance of reconciling identity, business, and culture

For more information, visit Touchland's website.Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
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LinkedIn: @laraschmoisman
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Welcome back to another electrifying episode of Coffee N° 5! Today, we are diving deep into the fascinating world of beauty and entrepreneurship with none other than Nikita Charuza, the happy founder of Squigs Beauty. If you've ever wondered how life's intricate layers can miraculously come together to form a fulfilling mission, then this is the episode for you! From her early days as a beauty and fashion editor to her time at Ulta Beauty MUSE Accelerator, Nikita has taken all that experience and reverse-engineered her brand. But what sets her apart? It's her unwavering commitment to the 'Happy Head Care' mission, a project inspired by the dependable beauty rituals she established with her family, no matter where they moved. If your "why" is deeply personal and unique, it will naturally shine through, captivating hearts and minds alike.We'll talk about:

How to keep your focus on your brand, story, and timeline
Discovering your why before launching anything
Navigating the demands of entrepreneurship with happiness
Leveraging your experiences to find your true worth

For more information, visit Touchland's website.Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
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Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
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Get ready to feel the entrepreneurial spirit on this week’s episode of Coffee N° 5! Join Lara Schmoisman as she chats with Andrea Lisbona, the innovative founder of Touchland, about revolutionizing an outdated product into a personalized beauty experience. Discover the power of merging fashion, beauty, and personal care as Andrea shares her unique journey and fearless approach to entrepreneurship. Explore the intersection of fashion, beauty, and personal care, and learn how to leverage the power of design in creating exceptional products based on the consumer’s experience. Whether you’re an aspiring entrepreneur or a personal care enthusiast, this episode will ignite your creativity and challenge your thinking.

We'll talk about:

Maximizing Kickstarter campaign benefits
Navigating the demands of entrepreneurship with joy
Leveraging the consumer experience to create new products
Why community trends are effective

For more information, visit Touchland's website.Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
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LinkedIn: @laraschmoisman
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Tune into Coffee N° 5 for a candid conversation on beauty branding. Lara Schmoisman hosts beauty legend and leader Hind Sebti, Co-Founder and Chief Growth Officer of Waldencast. Join the discussion as they uncover the number one thing that separates brand legacy from a mere collection of products. Discover the true essence of defining a beauty brand in the dynamic realm of beauty and e-commerce. They dive into the meaning of influence and the power of building a brand around the consumer transcending the beyond the product itself over time. This must-listen episode will enlighten your thoughts on the post-e-commerce revolution and reveal the next transformative steps in the ever-evolving world of beauty. Take advantage of this compelling exploration of beauty branding.We'll talk about:

What gives a brand a reason for existing?
How beauty branding sells the lifestyle, not the product
When is the right time to position your brand for acquisition
The #1 mistake from DTC native brands
The most effective conversion tool in consumer marketing
What is the difference between a collection of products and a brand?

For more information, visit Waldencast's website.Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman

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Get ready to dive deep into the captivating world of branding on this week's episode of Coffee N5! Join Lara Schmoisman as she sits down with the "Brand Doctor," Ana Allen, for an engaging conversation. From the art of storytelling to forging meaningful connections with audiences, Ana imparts her wealth of wisdom and proven strategies for achieving branding success. Prepare to gain valuable insights and unlock your brand's true potential with the secrets behind building authentic communities, harnessing the power of private labels, and establishing brand equity. Ana keeps it refreshingly real and reminds us that there are no shortcuts in this journey. Whether you're an established entrepreneur or just launching your very first product, the Brand Doctor's Prescription has all the remedies you need.

We'll talk about:

The Power of Brand Connection and Why it Converts
The upside of using Private Label Formulas while building brand and community
When PR has the greatest impact on the growth of your brand
Creating product testing communities is cost-effective and insightful

For more information, visit Approved by Ana.Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
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LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman

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Support the show

Gone are the days when traditional gatekeepers like Vogue held all the power. In today's fast-paced world, social media has empowered consumers and brands, giving everyone megaphones to amplify their voices. John Cafarelli, the visionary founder of Ernest Supplies and esteemed COO of Beauty Matter, vividly remembers the early days of establishing a beauty brand when formulation was far from accessible, white labeling was an emerging concept, and the health and wellness trend had yet to take center stage. John was at the forefront, leading the charge by introducing one of the first lifestyle-driven beauty pouches to hit the shelves, redefining luxury. As a creative, there's nothing quite like the exhilaration of seeing your product proudly displayed on store shelves or adorning someone's shower at a party. Get ready to squeeze every last drop of wisdom from this episode!We'll talk about:

How luxury transforms and transcends consumers’ perspectives
The power of persistence: how a “no” simply means “try another way”
From followers to gatekeepers: the role of social media influencers in the transformation of the beauty industry
The future of independent beauty brands
How to break beauty barriers and thrive in a dynamic industry as an outsider

For more information, visit Ernest Supplies’s website.Subscribe to Lara's newsletter.
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LinkedIn: @laraschmoisman
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Get ready for an unmissable episode of Coffee N5! Lara Schmoisman hosts the new owner of Atacama Home, Julia Camara Calvo. This business owner is just as unique as the beautifully Latin American pieces in the store and has a secret weekend gig that you’ll never guess! Join us on this exhilarating journey driven by the passion for telling the true story of Latin American home design, piece by piece.We'll talk about:

The driving force behind Atacama reveals authentic Latin American home decor.
Learn the power of storytelling through connections and passion.
The different mindset for running someone’s business to actually owning the business.
Learn how to trust your instincts as a business owner, even if mistakes follow.
How to triple your marketing efforts by leveraging the power of trade associations and communication organizations.

For more information, visit Atacama Home’s website.Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
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LinkedIn: @laraschmoisman
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Ever wondered how we make decisions without knowing why? Prepare for an exhilarating ride into the world of marketing instinct! Tune in to Coffee N5 as Lara Schmoisman and Riviter's co-founder and CEO, Andi Govindia, unravel the mind-boggling world of visual predictive intelligence. Prepare to be astounded by how this cutting-edge technology transforms into the ultimate ally for brands, guiding them to their perfect market niche. Don't miss this episode as we reveal how trendsetting visual predictions revolutionize research, captivate generations, and spark electrifying conversations. Get set to be utterly amazed!We'll talk about:

How to use predictive intelligence while launching your brand.
When is the right time to invest in predictive analysis?
Reach the consumer beyond your audience with predictive intelligence.

For more information, visit Riviter’s website.Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
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Get ready to accessorize your fashion knowledge! Tune in to Coffee N° 5 with Lara Schmoisman and Karen Giberson, President and Editor in Chief of the Accessories Council. Together, they explore the business side of accessories, from the allure of "made in Italy" to the secrets of successful marketing strategies and fashion or function purchases. Karen shares insider tips and tricks for those thinking about launching their own line of fashion accessories and shares the benefits of big-box retail and why DTC just works better. Tune in and learn how hiring a consultant can help you navigate the ever-changing fashion industry and technology landscape. Don't miss out on this exciting conversation!

We'll talk about:

Learn why Networking is such a powerful tool in fashion.
Understand why fashion historically is not marketed on tv.
Transparency in your supply chain is a must-have for your brand story.
Why margins will help you transition from DTC to retail.
Why major retailers look for brand longevity.

For more information, visit the Accessories Council’s website.Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
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Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
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Join us for a captivating episode of Coffee N5 as we delve into the awe-inspiring story of Lana Kerr, the tenacious CEO of CO2LIFT, and explore the fascinating and unexpected connection between skincare and your sex life. Discover how she built a successful business by attracting the best and brightest minds to her team. Get ready for valuable insights and practical tips on creating a dream team that will take your business to new heights. This is an episode you won't want to miss! Their CO2Lift gel has been clinically proven to lift and rejuvenate the skin. That's right - proven!

Lana Kerr shares why rigorous clinical trials ensure her customers get exactly what they were promised. This episode will offer you a fresh and exciting perspective on how to turn a revolutionary idea into a game-changing reality.

We'll talk about:

How to change your go-to-market strategy when the demand changes
Learn the benefits of wearing all the hats in your own business
How to adapt your go-to-market strategy when the demand changes
How to keep a good team motivated with buy-in
Why skincare down there is rarely talked about

For more information, visit CO2Lift’s website.Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman

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Are you ready to get your caffeine fix and dive into the world of PR like never before? On the latest episode of Coffee N° 5, Lara Schmoisman hosts the one and only Anje Collins, the ultimate boss lady behind the online community Women in the PR, Coco Blue Shoes, and Fashion Assembly. Try to stay up with this serial entrepreneur as she takes us on an inspiring ride into the world of PR and explains how to perfect your pitch without using AI (that's right, those good old-fashioned human skills!). Anje and Lara share their expertise and reveal why trial and error is the name of the game in the PR world.We'll talk about:

Why budgeting and the ROI on gift-giving are absolutely necessary!
The egos behind editors and journalists of today (and why you still need them)
Basic steps to building your own network without any clients
How to leverage social media to launch an unknown brand with no budget
Why starting in one niche and narrowing the focus is the key to unlocking your PR success

For more information, visit Women in PR’s website.Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.
Join our Facebook Group.

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**Get ready to be inspired by the incredible journey of NOPALERA, a clean beauty brand that was built around the customer and founder's Mexican heritage from day one! In this captivating episode, Lara Schmoisman sits down with the visionary founder Sandra Velasquez as she shares her story of resilience and determination.

From experiencing a life-changing "Aha!" moment to bringing seven amazing products to the market, this beauty entrepreneur has truly defied the odds. You'll be blown away as she reveals how she took on not one, not two, but THREE jobs in a single year just to make her dreams a reality. And that's not all — Sandra even turned down two offers from Shark Tank*! Her unwavering commitment to her vision and her customers is truly inspiring, and you won't want to miss a single second of her incredible journey.*
We'll talk about:
Recognizing when to hire team members strategically who will stick with you and help your brand thrive * Rejecting two Shark Tank *offers and fundraising like a pro * Customer-based branding and resilient mindset branding can be more powerful than a big budget

For more information, visit Nopalera’s website.Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman

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Join our Facebook Group.

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It's time to dive into the glamorous (yet controversial) world of plastic surgery! In this jaw-dropping episode, I get the inside scoop with none other than Michelle Emmick, best-selling author of Blue-Collar Beauty and Confessions of a Plastic Surgery Coach and co-founder of Ask Us Beauty Magazine**.

With 20 years of experience in the medical aesthetics field, Michelle spills the beans on how her purpose-driven platform is revolutionizing the industry with a mission to educate, empower, and inspire to make informed decisions that unleash the true beauty within.**

We'll talk about:

How a marketing budget can mislead the plastic surgery consumer
Discover plastic surgery red flags to look out for from a 20-year expert
Why plastic surgery costs vary between doctors
The importance of scheduling several consultations before plastic surgery

For more information, visit Ask Us Beauty’s website**.

Join our Facebook Group*.*
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman**
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**In this episode, we sit down with CEO of Formula Botanica and expert beauty scientist Lorraine Dallmeier to unlock the secrets of launching a successful beauty brand. From concept to retail, Lorraine shares valuable insights on how to identify your target audience and why this is crucial for the success of your product. Learn how to get started with formulated classes and how to create a winning beauty brand on a shoestring budget.

Tune in as Lorraine shares tips on packaging, marketing, and launching and reveals how her company has helped over 18,000 students formulate their own beauty products.*We'll talk about:*

Why launching a beauty brand doesn't require a big budget
How to stand out with lower-priced launch packaging
The difference between following a recipe and becoming a formulator
How to start selling DTC to big retail

For more information, visit Formula Botanica’s website**.

Join our Facebook Group*.*
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman**
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How do you stand out in the beauty industry today? In this episode of Coffee N°5, we welcome Emily Yeston, blogger and co-founder of French beauty brand Doré, to talk about storytelling, innovation with intention, and how simple can still be effective. What’s the rush of launching many products when you can have a few high-quality products that the beauty industry needs?

Tune in and discover how the modern French beauty brand's approach to beauty is helping people achieve the golden glow effortlessly.We’ll talk about:

Why beauty doesn’t need to be complicated
The power of storytelling to build a brand
Why quality matters in the beauty industry today
Expanding your DTC beauty brand intentionally

For more information, visit Doré’s website**.

Join our Facebook Group**.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show

Like and review the podcast on Apple Podcasts.

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**Welcome to another episode of Coffee N° 5! Today, we are excited to welcome Sonsoles Gonzalez, a fifty-preneur who left her corporate life behind after 25 years of working for hair care brands Procter & Gamble and L'Oréal and spending time in her birthplace of Venezuela. Sonsoles launched Better Not Younger, a brand aimed at women whose hair is changing but who aren't defined by their age.

In this episode, Sonsoles shares her insights on defying age stereotypes in the beauty industry, understanding your audience’s needs, the importance of networking and investing in PR, and setting your business up for long-term success.

Tune in to learn from a seasoned professional who’s built a successful brand that’s making a difference in the lives of women everywhere.**

We’ll talk about:

The age preference of the beauty industry
The importance of investing in PR and networking
Understanding your target audience’s needs

For more information, visit Better Not Younger’s website**.

Join our Facebook Group**.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show

Like and review the podcast on Apple Podcasts.

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In this episode of Coffee N° 5, I sit down with Richard Kestenbaum, co-founder and partner of Triangle Capital, who has a great deal of experience advising clients in merchandising businesses, particularly in the retail and consumer sector. Richard shares his extensive experience in advising clients and offers valuable insights on how to approach investors when launching your business.We’ll talk about:

Raising capital to grow your business
Stating what makes your business unique
The importance of a solid marketing strategy

For more information, visit Triangle Capital’s website**.

Join our Facebook Group**.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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On this episode of Coffee N5, we have the pleasure of interviewing Emily Perez, a leading figure in the beauty industry and the founder of Latinas in Beauty. We delve into the experiences of Latinas, people of color, and minority entrepreneurs as they embark on starting their own businesses and emphasize the significance of formulating a strong marketing plan prior to launching your brand.

We’ll talk about:

Frequent mistakes made when marketing your brand
The evolution of costumers
Creating a solid marketing strategy

For more information, follow Latinas in Beauty on Instagram and their website.

Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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On this episode of Coffee N° 5, join us as we sit down with Aly Walansky, the #1 food journalist of 2022 according to Muck Rack. Aly is a renowned travel and food journalist and winner of several awards. We delve into the impact of the digital age on the PR industry and explore effective strategies for promoting emerging brands to journalists and securing media coverage.

We’ll talk about:

How to get an editor’s attention
Changes in the PR world in the digital era
Tips on pitching for emerging brands

For more information, follow Aly Walansky on Instagram or subscribe to her newsletter.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

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In this episode of Coffee N° 5, we sit down with the one and only Kelly Kovack, founder of BeautyMatter and accomplished advisor and creative strategist. With her expertise in the beauty industry and vast knowledge of today's digital landscape, Kelly shares her invaluable insight on navigating the journey to launching a successful business.We’ll talk about:

Hosting a distinct event
Networking in the beauty industry
Having a strategy when building a brand
2023 predictions for the beauty industry

For more information, follow BeautyMatter on Instagram or visit the website**.

Follow our host Lara Schmoisman on social media:**

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

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On this episode of Coffee N° 5, join us as we sit down with Margarita Arriagada, the former CMO of Sephora. With years of experience discovering and nurturing talents in the beauty, fashion, and home interior industry, she now introduces her own one-of-a-kind brand VALDÉ Beauty.We’ll talk about:

Knocking on doors as a start-up beauty brand
Letting the customer be your guide
Tips on establishing your brand
Marketing to support your retailer

For more information, follow Valdé Beauty on Instagram or visit the website**.

Follow our host Lara Schmoisman on social media:**

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

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In this episode of Coffee N°5, we welcome Csaba Lucas, a successful coach and speaker who defines himself as a father, a husband, an American, a Hungarian, a Canadian, a traveler, a researcher, an educator, an athlete and a lifelong student with 30 years of experience - advising Wall Street business leaders and companies, world-class athletes and teams, and people who desire to live healthy with passion and vitality.What we’ll talk about:

Storytelling and how important it is for your business.
The downside of success stories.
Connecting the now to the future.
How we can change to a more human-driven mindset.

For more information subscribe to Casba Lucas on Youtube or visit his website.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

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In this new season of Coffee N° 5, we welcome digital anthropologist and best-selling author Rahaf Harfoush.

Rahaf deals with how brands can use new technologies to build their identity, social media content, and community-building today and in the future for millennials and Gen Z.

What you’ll learn:

The future of influencer marketing
Social media and free content creation
How TikTok changed the way we engage with ideas and communities online
Discord and the rise of micro-communities

For more information, follow Rahaf Harfoush on Instagram or Twitter or visit her website.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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When is it time to stop doing it all? Lara Schmoisman sits down with Alisa Cohn, executive coach and author of From Start-Up to Grown-Up, to discuss growing as a leader and why looking at capacity is necessary.

Key Takeaways:

Why every leader has to stop doing it all
Leaders must challenge themselves to delegate
Be clear and prioritize your time to scale up
Do not limit yourself or stop growing
Always put time and energy into the company culture

For more information follow Alisa on Twitter, Instagram and visit her website.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

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Anyone can be a photographer, right? Lara Schmoisman sits down with Kimberly Espinel, a food photographer and stylist to talk about what really goes into being a photographer and entrepreneur. There’s much more happening behind the scenes. Learn how good photographers have a mastery for seeing beyond the photo.

What you'll learn?

Why good photography is valuable to your business
Fun facts about food styling
The photographer's creative and business responsibility on a shoot
Marketing is necessary for your business

For more information, follow Kimberly on Instagram or visit her website.

Sign up for my free marketing masterclass.

Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Support the show: http://www.laraschmoisman.com.

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If used properly, LinkedIn can be an invaluable tool in your professional life. But not everyone knows the ins and outs that lead to a successful LinkedIn presence. Enter Josh Steimle, an entrepreneur and the author of 60 Days to LinkedIn Mastery. He has successfully leveraged his LinkedIn profile to make crucial business connections and can help you succeed as well.

You’ll learn:

The keys to using LinkedIn to find the right person for the job
When it comes to connections on LinkedIn, it’s all about quality over quantity
Just 10-15 minutes a day maintaining your LinkedIn profile can produce outstanding results

For more information, follow Josh on LinkedIn and Instagram and visit his website**.

Read Lara’s guide on business relationships**.

Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Support the show: http://www.laraschmoisman.com.

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**Kris Jenner famously once said, “If somebody says no, you're talking to the wrong person.” On this week’s Coffee N° 5, our guest Stephanie Burns knows how much truth lies behind that statement. As the founder of The Wyld Agency, Burns teaches CEOs and industry leaders how to pitch themselves in order to grow their brand organically. In order to do this, it takes a lot of courage and a lot of questions. On this Coffee N° 5, Burns shares with us some of what she tells her clients.

What you’ll learn:**

It pays to be creative with your funding ideas. Stephanie used her winnings from the game show Wheel of Fortune to launch her first company Chic CEO!
You won’t get 100% of the things you don’t have the guts to ask for. Simply requesting what you want or need drops those odds down to 50%.
Lever your own value exchange to get what you want.

Learn more about Stephanie Burns and her companies on her personal website as well as the sites for Chic CEO and The Wyld Agency.

You can also follow her on LinkedIn and Instagram.

Join our Facebook Group.

Download Lara’s free PR cheat sheet.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show: http://www.laraschmoisman.com.

Like and review the podcast on Apple Podcasts.

Support the show

**As an inventor and businessman, Shazam founder Chris Barton knows how to get an idea off the ground. In this episode of Coffee N° 5, he talks about creative persistence as a methodology that uses innovation to overcome hurdles during development. His company Shazam didn’t start with a completely original idea. According to him, there were many companies already trying to solve the problem of identifying music before he hit the scene. But by reframing how to solve this everyday problem, he created something truly innovative and successful.

What you’ll learn:**

Great innovation takes place across the board, it’s not necessarily a product (It can also be business processes, models, etc.)
The benefits of the agility that comes with smaller start-ups and the creative workers they draw
How a healthy and constructive attitude towards fear helps entrepreneurs super-charge their outcomes

**Chris Barton started his career with one of the most innovative companies that came out of the dot-com boom of the 1990s: Google. With that foundation and inspiration, he founded Shazam, one of the most successful and “magical” products that has been downloaded more than one billion times around the world. Today, Barton is an Innovation Keynote Speaker and is working on a new startup that will use artificial intelligence to prevent drowning in swimming pools.

For more information, follow Chris on LinkedIn or visit his website****.

Join our Facebook Group**.

Download Lara’s free PR cheat sheet.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.Support the show.

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What is the “thing” that all successful people do? Lara Schmoisman sits down with Jason Feifer, author and creator of Build for Tomorrow Podcast and editor-in-chief of Entrepreneur Magazine**, to discuss navigating change for success.

What you’ll learn:**

Why being BAD at something is necessary in finding success
The four phases of change and where most people give up
How to expand your time every day
The purpose of doing things for the first time

For more information on Jason and his new book, visit his Instagram, LinkedIn, or his website**.

Join our Facebook Group**.

Download Lara’s free PR cheat sheet.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.Support the show.

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We all have been there. The moment when you feel like you are doing everything, working hard, and stuck on a loop of rush and repeat. This world moves at a pace that is distracting and often leaves us in a short-term mindset. Today’s guest, author of The Long Game, and rising world business thinker, Dorie Clark, is here to bring us into the future with advice on strategic thinking.

What you'll learn:

Balancing Entrepreneurship and Creating Space for Nothing
Yoga Handstands and Your Long Game
Dorie dishes on how to Optimize for Interesting…

For more information follow Dorie on Instagram, Linked In or visit her website.

Read Lara’s guide to networking.
Join our Facebook Group.

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show: http://www.laraschmoisman.com.

Like and review the podcast on Apple Podcasts.

Support the show

Lauran is the founder of the big and bold yoga accessory brand Stratosphere41. She expresses how yoga changed her life and ultimately led her to create the brand. Former corporate flight attendant, yoga teacher, and yoga brand entrepreneur talks branding, authenticity, and how to create superfans at trade shows.

What you’ll learn:

How to build a brand from something that you love
How to stand out and make lasting connections at your next trade show
Why being authentic shines the brightest in your branding to attract YOUR audience
How to network and lead with a value-add

For more information follow Stratosphere 41 on Instagram, Facebook or visit its website**.

Join our Facebook Group**.

Download Lara’s free PR cheat sheet.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.Support the show.

Support the show

We all reach for our phones to capture the most precious moments of life. It’s as if we are living through a lens. What does this really look like? Today’s guest is one of the world's most influential people. He coined the terms “small data” and “neuromarketing” and is the author of The Ministry of Common Sense. On Coffee N° 5, Lara digs deep with the world thinker Martin Lindstrom on common sense and how to get it back.

What you’ll learn:

The world’s top thinker Martin Lindstrom defines common sense and what we all need to know about living our lives behind screens
Lara and Martin discuss how to make time for boredom and why you will thrive
Martin Lindstrom encourages you to expose yourself to experience — it’s the only way!
Martin Lindstrom shares critical advice to live a life defined by you

For more information, follow Martin on Instagram or LinkedIn or visit his website.

Join our Facebook Group.

Download Lara’s free PR cheat sheet.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.Support the show.

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Lara Schmoisman sits down with Columbia Law School professor and best-selling author Alexandra Carter to discuss how she became a master negotiator and how you can use her negotiation skills and wisdom to get what you need out of every conflict.

What you’ll learn:

Alexandra shares why negotiation in business isn’t just “arguing about money” (and what it REALLY means to her)
Alexandra illuminates how you can determine what you need out of a conflict — and make sure you receive it
Alexandra and Lara discuss a time when a client couldn’t afford Alexandra’s rates — and how she still provided value while staying true to her own worth

For more information, follow Alexandra on Instagram, LinkedIn or visit her website.

Join our Facebook Group.

Read Lara’s guide to networking.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.Support the show.

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Lara Schmoisman sits down with Allie Egan, CEO of whole-health skincare brand Veracity. They discuss the role that hormones play in skincare, how Allie built her incredible team, and why skincare shouldn’t be a “clinical, scary” experience.

What you’ll learn:

Allie shares the “upsides” of women in business taking risks and embracing challenges
Allie discusses the “magic” of combining medical experts like dermatologists with a skincare brand
Allie tells us the ingredient that is the #1 hormone disruptor (Hint: You might be using it every day!)

For more information, follow Allie on Instagram or LinkedIn or visit the Veracity website.

Sign up for my free marketing masterclass.

Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

Support the show

On this episode of Coffee N° 5, Lara sits down with Gene Marks, entrepreneur and decorated writer and author who’s written for The New York Times, The Washington Post, and Entrepreneur Magazine. Gene has written five books that focus on management for small- to medium-sized businesses, and he sits down to talk to Lara about his experience and what budding entrepreneurs need to know.

What you’ll learn:

Gene explains why running a business isn’t a “romantic thing” — and what Hollywood gets wrong about entrepreneurship
Why he advises many people NOT to quit their jobs to devote themselves to their business — and what he suggests they do instead
Why Kevin Costner was wrong (Just because you “build it,” doesn’t mean they will come!) and how this principle applies to building a successful business

For more information, follow Gene on Facebook, LinkedIn or visit his website.

Read Lara’s guide on business relationships.

Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts

Support the show

In this special solo episode, Lara Schmoisman discusses how to optimize your marketing emails’ subject lines to grab the attention of your audience.

What you'll learn:

Lara shares the annoying marketing mistake entrepreneurs MUST avoid so they don’t alienate their audience
Lara discusses the power of language (no matter what language you speak!) to convey your unique message
Lara shares the importance of authenticity and why copying someone else (even if they’re successful!) is not the key to effective email marketing

Sign up for Lara’s free Marketing Masterclass.

Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

Support the show

It’s hard to deny the impact that social media influencers have over our digital media ecosystem, and today’s guest is an expert in leveraging the power of influencer marketing to help a brand grow. On Coffee N° 5, Lara sits down with marketing podcaster Jason Falls to discuss how to make influencer marketing work for your company — and what mistakes to avoid when doing so.

What you’ll learn:

Jason shares the difference between posting and a partnership — and explains how this distinction could cost you money
Lara explains why influencer marketing is really about PR, not social media
Lara and Jason discuss how “dollars and cents” awareness doesn’t really apply to influencer marketing metrics — and what metrics to use instead to determine your campaign’s success

Bio:

Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., named the Southeasts Small Agency of the Year by Ad Age in 2021. There he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press. He is also the executive producer of the Marketing Podcast Network.

For more information, follow Jason on LinkedIn or visit his website.

Join our Facebook Group.

Download Lara’s free PR cheat sheet.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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CEO Lara Schmoisman discusses mistakes entrepreneurs make when building their website and how these errors can damage your brand — and the way customers relate to it.

What you'll learn:

Lara shares why a fancy website might not be best for your business (and might even hurt it)
How to make a website clearer and more navigable
The importance of understanding your website’s “WHY”

Sign up for my free marketing masterclass.

Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

Support the show

On this episode of Coffee N° 5, Lara sits down with Ruth Gotian, the Chief Learning Officer of Weill Cornell Medicine. Ruth is an author, educator, and Forbes 50 Over 50 semi-finalist who deeply understands and specializes in what factors make people successful. She shares with Lara her insights about the nature of success, the importance of pursuing your passion, and why there’s enough room for everyone who is willing to work to be successful.

What you’ll learn:

Ruth explains the four elements of success — and how YOU can apply them to your own life, career, and goals
The ONE habit Mark Cuban, Warren Buffett, and other billionaires have in common (Hint: You should start doing this right now!)
Why other people’s success doesn’t take away from yours and how to reframe your thinking to celebrate the victories of others

Bio:
**Dr. Ruth Gotian is the Chief Learning Officer and Assistant Professor of Education in Anesthesiology and former founding Assistant Dean of Mentoring and Executive Director of the Mentoring Academy at Weill Cornell Medicine. She has been hailed by the journal Nature and Columbia University as an expert in mentorship and leadership development. In 2021, she was selected as one of 30 people worldwide to be named to the Thinkers50 Radar List, dubbed the Oscars of management thinking, and recently won the Thinkers50 Distinguished Achievement Radar Award, ranking her the #1 emerging management thinker in the world to bridge theory and practice. She is also a semi-finalist for the Forbes 50 Over 50 list. In addition to publishing in academic journals, she is a contributor to Forbes and Psychology Today, where she writes about optimizing success. Her research is about the mindset and skill set of peak performers, including Nobel laureates, astronauts, and Olympic champions, which she writes about in her book, The Success Factor.

For more information on The Success Factor*, don’t forget to follow Ruth on* LinkedIn and visit her website**.

Join our Facebook Group.

Read Lara’s guide to networking.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show

In this special solo episode of Coffee N° 5, award-winning CEO Lara Schmoisman explains how a brand guide can enrich your company, why your business needs one, and how to develop a brand guide that solidifies your company’s message and objectives.

What you’ll learn:

Lara explains common logo design mistakes that entrepreneurs often make — and how they can hurt your brand
Lara illuminates the power of words in a brand guide and how to use this power to your advantage
Lara shares the elements of personal branding that make your brand cohesive

Sign up for Lara’s free Marketing Masterclass.

Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

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On this episode of Coffee N° 5, we welcome food industry innovator Jenny Goldfarb. Jenny is the embodiment of the American dream: she started her business Unreal Deli in her tiny kitchen, and within just a few years became a massive success. She sits down with Lara to talk about what makes Unreal Deli different, incorporating her Jewish faith into her business, and how she landed a deal with Mark Cuban on Shark Tank.

What you’ll learn:

How during the pandemic a massive pivot in her business — and how she stayed afloat during all the uncertainty
How Shark Tank and how she brought her tiny, one-woman business into the spotlight

For more information, follow Jenny on Instagram and LinkedIn.

Read Lara’s guide on business relationships.

Join our Facebook Group.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

Support the show

Lara Schmoisman knows better than anyone that being a CEO is about more than owning a business. It’s about being the type of leader that a team finds inspirational and believes in. In this episode of Coffee N° 5, Lara shares her best advice about being a leader, making employees feel like they belong to a team, and developing a culture that works.

What you’ll learn:

What it means to have everyone work with the same logistics (both employees and clients) — and what happens when no one’s on the same page
How (and why) to lead by example (Hint: There is no “Do as I say, not as I do” when you’re a leader!)
Why Lara never works in her PJs — even if she’s working from home

Join our Facebook Group.

Download Lara’s free PR cheat sheet.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

Support the show

On this episode of Coffee N° 5, Lara sits down with marketing expert Kate Ahl. Kate Ahl is a digital marketing specialist who helps entrepreneurs leverage the power of Pinterest to engage their audience. She tells Lara all about Pinterest for business, what Pinterest users are really looking for, and how to leverage the power of keywords on Pinterest to expand your business’s reach.

What you’ll learn:

Kate explains the importance of looking towards the future in marketing and how to engage people who aren’t ready to make a sale yet
Kate tells us why marketers who are used to Facebook ads find Pinterest ads frustrating — and how they can learn to use Pinterest the right way
Kate shares the factors that make a business Pinterest account successful and how entrepreneurs can use these factors to market their business

Bio:

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast the Simple Pin Podcast.

For more information, don't forget to follow Kate on Instagram and LinkedIn. You can also visit her website.

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Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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In the age of social media ads, influencer marketing, and pop-up ads offering users discounts and savings, many business owners find themselves asking one fundamental question: Is email marketing even worth it anymore? In this episode, digital marketing CEO Lara Schmoisman shares why email marketing is still the most effective targeted marketing tool out there and provides other entrepreneurs with insight into how they can make email marketing work for their business.

What you’ll learn:

Lara shares the elements of effective email marketing that she calls “the king and queen” of emails — and how you can use them to your advantage
How (and why) to write a timely, unique lead magnet that generates urgency
How to write an email headline and subheadline that keeps your email out of the spam folder and increases your open rates

Join our Facebook Group.

Sign up for Lara’s free marketing masterclass.

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

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On this episode of Coffee N° 5, Lara sits down with analytics expert Rand Fishkin. Rand is the CEO of SparkToro and a leader in the world of search engine optimization. He and Lara enjoy a conversation in which they discuss the importance of knowing your audience on a deeper level, how to use competitor research to your company’s advantage, and why raising venture capital was surprisingly not a good idea for his business.

What you’ll learn:

Rand explains that when it comes to SEO, keywords are just the beginning. SEO is about truly knowing your audience, understanding their behavior, and recognizing their diversity.
Rand explains why Google is not the only source of information that users will search. He tells Lara that marketers might be limiting themselves if they think SEO is just about ranking on Google.
Rand tells Lara the one marketing tool that was extremely powerful 25 years ago and is still powerful and valuable to entrepreneurs today.

Rand Fishkin is cofounder and CEO of audience research software startup SparkToro. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll happily pull back the curtain on big tech’s dark secrets.

For more information, don't forget to follow Rand on Instagram and LinkedIn. You can also visit Rand’s business SparkToro.

Join our Facebook Group.

Sign up for my free marketing masterclass.

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

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One of the biggest challenges for business owners is acquiring clients that generate real, consistent revenue. In this double-shot episode of Coffee N° 5, award-winning CEO Lara Schmoisman discusses the biggest mistakes entrepreneurs make when pitching their services, how to properly prepare to meet with a client, and how to strike a balance between offering value to clients while being honest about your boundaries. Business owners won’t want to miss this insider information!

What you’ll learn:

Lara discusses when she realized that she was giving work away for free and failing to make a profit — and shares the lessons she learned along the way that will prevent other business owners from making the same mistake.
Lara shares her method to persuade the client that you are the expert and why making the client feel comfortable is an important part of this process.
Lara shares how to get to know the client’s wants and needs and how to use this information to determine which questions to ask throughout the acquisition process.

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Read Lara’s free guide to networking

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

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On this episode of Coffee N°5, Lara sits down with finance guru Kiana Danial of Invest Diva. Kiana is an award-winning CEO and best-selling author who specializes in wealth management, investments, and demystifying the stock market. She sits down with Lara to discuss the difference between trading and investing, how to master the market like a pro, and why no one should “play” the stock market.

What you’ll learn:

Kiana explains why the phrase “playing the market” is inaccurate. You don’t “play with” your money; you manage and invest it responsibly.
You’ll learn the three components of risk tolerance when investing.
She discusses how the crypto market is cyclical and how that relates to the importance of diversification.
Kiana explains the first thing she invests in and why that’s her go-to investment.

Kiana Danial, CEO of Invest Diva, is an award-winning Wall Street Journal and USA Today bestselling author. An internationally recognized personal investing and wealth management expert, she has been featured in The Wall Street Journal, TIME, Forbes, Kiplinger, Business Insider, TheStreet, Nasdaq, Fox Business, CNN, Yahoo! Finance, and Cheddar. Kiana is a highly sought-after commentator, professional speaker, and executive coach who has reported on the financial markets directly from the floor of NYSE and NASDAQ. Using her Diva Wealth Ecosystem, she built a $7M net worth within three years. A six-time author, Kiana's books include WSJ bestseller Million Dollar Family Secrets: Make Your Money Work for You to Create Generational Wealth, bestseller Cryptocurrency Investing For Dummies (published by Wiley in 2019), and the co-authored Million Dollar Moms, which achieved #1 status on Amazon in eight different categories in 2020. Kiana also won the Two Comma Club Award from ClickFunnels in 2021 and has spoken at the same stage as Tony Robbins. Kiana's mission with Invest Diva is to empower and educate moms to take control of their financial future by investing in the online financial markets and building a wealth ecosystem.

To learn more about Kiana, follow her on Instagram and LinkedIn or visit her webpage.

Join our Facebook group.

Read Lara’s guide to networking.

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Like and review the podcast on Apple Podcasts.

Support the show

Have you ever thought of starting a podcast? This episode is for you! Today we talk to Billy Saleebey about podcasts and why this is a great time to start one. During the pandemic, many people jumped into podcasting, only to realize it’s not for everyone.

We talk about how to monetize podcasts because often they don’t bring in the dough-based on views alone. Billy has a few tips on different ways to make money off your podcast.

Billy talks about what it takes to start a successful podcast that has longevity. For example, you need to examine your “why…” If you’re in it for the fame, you need to know that it likely won’t happen right away. But if you’re passionate about your topic, that will make a huge difference when it comes to sticking with your podcast and not giving up soon after starting. We also go over some of the technical aspects of podcasting, production tips, and tips for choosing guests to have on your show.

Billy Saleebey is an entrepreneur and award-winning filmmaker. He also recently served as Head of Global Sales & Product Training for Tesla.

What you’ll learn:

The boom in podcasts during the pandemic
Importance of promoting your podcast
How to monetize your podcast
The draw of the human voice in radio and podcasts
The right reasons to get into podcasting
Technical aspects of podcasting
Choosing guests for your podcast

Connect with Billy through LinkedIn and his website Check out Podify here and tune in for his podcast here!
Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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**In today’s episode of Coffee N5, Lara Schmoisman shares some wisdom when it comes to contracting services of others, whether that’s an agency or a freelancer. Learn how to know when to bow out of a contract.

What you’ll learn:**

Tips for contracting service of others, freelancers, or agencies.
Lara’s negative experiences
How to know when to end a contract.
Your knowledge as a resource.
How to ensure that your requests are listened to and followed.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Kara Goldin is a big believer in not taking “no” for an answer. For her, the question that follows is, “Why not?” And this is part of what drove her to found Hint Water, now a popular brand sharing shelves in supermarkets next to other major players in the beverage industry.

Kara initially got the idea for Hint Water after she decided to cut out Diet Coke, which she had been drinking since she was in high school. It was hard to do, she said, but she noticed a lot of changes. She says she lost 24 pounds in two and a half weeks. And her skin, which had acne, was starting to clear up. But compared to Diet Coke, water was boring! People want something with more to it. And Kara wanted to provide them with that healthy but tasty alternative. So Kara decided to do something about it, and Hint Water was born.

She faced many obstacles along the way, including the fact that this was not an industry she was familiar with, and there were naysayers telling her she couldn’t make drinks with real fruit but no preservatives. Yet she proved them wrong, all while pregnant with her fourth child!

**In this episode, we talk about Kara’s inspirations, struggles, and what’s needed to start a company from scratch. Learn what Hint almost was called, how Kara’s husband came to join the company, and how her business helped shape her kids’ outlooks and mindsets.

What you’ll learn:**

How Hint Water got started
Marketing of diet drinks
What’s needed to start a company
Sacrifices in business
Women in business
Exacting change and how the next generations are thinking in new ways
Encouraging an entrepreneurial mindset in kids
Surrounding yourself with people you can learn from
Not taking “no” for an answer
How the name Hint came to be

To learn more about Kara check out her Instagram, Twitter, and LinkedIn

Also, you can see her website here Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Support the show

In this mini-episode of Coffee N. 5, we talk about how, in business, it’s not personal! Host Lara Schmoisman talks about the situations in which business can veer into being too personal. Ways you can stay away from being personal are discussed too — for example, having your rules stated clearly in a client guidebook. That way, in case of any issues or confusion, you can refer back to the guidebook.

There’s also the risk of taking it personally when a client doesn’t work out. However, a client not working out for you doesn’t necessarily mean there’s anything wrong with you. Again, don’t take it personally!

What you'll learn:

Don’t take blame personally
Remember that clients have their own issues
Put rules in the contract
Stop caring about what people think of you!
Don’t take a failed client personally
Don’t be afraid to raise your price
Be the leader in your relationship with your client

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Support the show (http://www.laraschmoisman.com)

We are so excited to have business management specialist and author of bestselling finance and motivation book The Beginner’s Guide to Wealth James Whittaker. James works as a mentor for C-level executives, helps them map out their goals, and provides the necessary tools for them to reach their targets. He’s also the host of the Win the Day podcast, where he interviews different entrepreneurs in over 80+ episodes.

James defines success as having the freedom to structure the day however you want and having the resources to do so. But he also believes that surrounding yourself with the right people plays a big role in whether or not you achieve your goals. Above all, he says, you should be clear on who you are in order to stay motivated and know where you want to go.

According to him, what separates ordinary from extraordinary people is how you respond to adversity. Although they won’t be immune to making mistakes, achievers will have a resilient mindset that will lead them to get closer to their goals.

One great piece of advice he gives to want-to-be entrepreneurs is building strong relationships, as you never know when you’re going to need honest feedback or a favor. But first, he says, you should make yourself available to help the people on your network.

What you'll learn:

How can we define success?
What are the main traits of an achiever?
What is the importance of building strong relationships via networking?
Why is social media a necessary evil for business owners?

Connect with James on Instagram and through his Website

Listen to his podcast here.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Follow Business Forward on Facebook and Instagram

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We are so excited to have marketing educator and Ph.D. graduate Sharmin Attaran on the Coffee N. 5 podcast today. Sharmin began studying economics at UCLA, but towards the end of her senior year, she started working as an advertising intern for Vitamin Water, which completely fascinated her and shifted the course of her career.

After confessing to her dad her newfound love for the advertising world, he suggested that she take her first marketing class: consumer behavior. Now she teaches that same area of expertise at Bryant University. She also graduated from Marketing and Entrepreneurship as part of a Ph.D. in the University of Illinois, Chicago.

Given the rapidly changing world we live in, Sharmin finds herself changing the topic of her lectures every year. However, she finds it important that her students know that marketing’s foundations are linked with the psychology and behavior of buyers. According to her, understanding consumer intent is key to a successful marketing strategy.

**She also touches on the topic of digital marketing tools. Sharmin believes technologies like Google Ads have benefited small businesses and leveled the playing field. With the right online strategy, she says, anyone can grow their business and be competitive.

What you’ll learn:**

How did Sharmin get into marketing after studying economics?
What is the importance of consumer behavior?
Why should we be more careful about boosting a post on Facebook?
How has digital marketing shifted the balance between large and small companies?

For more information, don’t forget to follow Sharmin on Twitter at @Prof_Shar. You can also keep up with her work on her LinkedIn profile or purchase her book**.

Follow our host Lara Schmoisman on social media:**

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Support the show (http://www.laraschmoisman.com)

Dan Nelken doesn’t like to think of himself as an expert, but his bestselling book on copywriting, with all the help it has provided writers, says otherwise! Dan got the idea for his book, A Self-Help Guide for Copywriters when asked to hold a course for other writers. This book is a self-help guide for writers, providing them with tips and templates for writing.

In this podcast, we talk shop about writing and written content. Dan gives some of his tips and tricks on writing. For example, Dan explains that he thinks he’s good at writing because he isn’t, in fact, a good writer, but a good communicator! Instead of being caught up in trying to have a perfectly written piece, his focus is on getting across the point to the reader.

Besides being a best-selling author, Dan Nelken has worked as a copywriter for some of Canada’s top ad agencies, as well as a copywriter for several companies. He hopes that through his book, he’ll be able to teach writers new and old what he would have liked to know.

What you’ll learn:

How Dan Nelken got started with the idea for his book
Why entrepreneurs can fail
How to get customers and clients to engage with content
How the book provides a structured template for writing
Different writing strategies and triggers
Tricks for solving pressing problems and roadblocks
“Unplugging” your emotions when it comes to work
Writing for the sake of writing vs. communicating
Personality in writing and brand voice
Writing for social media
Some of Dan’s mistakes he’s learned from

Connect with Dan through LinkedIn and check his Website!

Download his book here.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show (http://www.laraschmoisman.com)

Today in Coffee N. 5, we had a fantastic conversation with Jennifer Norman on marketing in terms of the beauty industry. Jennifer has had almost 25 years of experience in the beauty industry. She speaks about the evolution of women’s beauty in Hollywood (which trickles down to women in other places). From tall thin supermodels to the body positivity movement of today, things have changed a lot in recent years. Influencers and the rise in social media have spearheaded this change, and now big companies are starting to follow.

Jennifer felt the need to start her brand after realizing it’s hard to change big companies from within. She took matters into her own hands and founded The Human Beauty Movement in 2019. She wants people to feel like they’re getting “Zen in a bottle” when they buy her products. Her company uses ethically-sourced ingredients and is a certified B Corp. She starts every decision from a place of love, not a place of financial gain.

Jennifer speaks about how and why she started her own business, the importance of having solid ideals and principles behind your business, self-confidence, and tips for new entrepreneurs. She also talks about her challenges of being ready to launch just as the pandemic hit and how she navigated this issue.

What you’ll learn:

The evolution of beauty standards and ideals
How the digital age gave rise to the body positivity movement
Indie beauty brands and their strengths
Jennifer’s experience and challenges starting her brand and why she did it
Jennifer’s experience marketing CBD and how she got started
How Jennifer ensures her products are all ethically made
The importance of a positive attitude and confidence in yourself in business
Being your own person in business
Mistakes as opportunities to learn

Connect with Jennifer through Instagram and LinkedIn.

Learn more about The Human Beauty Movement here

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show (http://www.laraschmoisman.com)

Today, we speak with Mirela Sula, founder of Global Woman Limited. Mirela is all about women empowerment, one of the reasons she was a top pick for International Women's month. Her passion is helping other women. Mirela wants to encourage women to speak up and speak out. She knows women have a lot to say. They often just need a platform!

She started in media, where she realized from interviewing many different women that we all have things in common. From there, she branched out into helping other women with their businesses.

In her experience, she has noticed that people want to empower women, but then once women come out and discover their power, they’re told to scale it back. In terms of positive changes, she sees that now, more than ever before, women are uplifting each other rather than seeing each other as competition. Mirela stresses that she doesn’t give women the power to speak confidently but instead permits them to unleash that power already inside them.

She is also the editor in Chief of Global Woman Magazine, founder of Global Woman Club, a Business & Psychology coach, an award-winning Media & Marketing expert, Entrepreneur, best selling author, and a TV show host at Global Woman TV.

What you’ll learn:

Why it’s essential for women to have the opportunity to articulate what they want to say.
Women are aligned with and supportive of one another these days more than at any other time.
How Mirela helps women find their voice.
What women across the world have in common.
Men as a part of the global women community.
Allowing ourselves to make mistakes, and the mistake Mirela made that she thinks others can learn a lot from.

Connect with Mirela on her Website, Instagram and LinkedIn.

Check Global Women Club website here!Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Follow Business Forward on Facebook and Instagram

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In this episode of Coffee N5, Lara Schmoisman herself gives tips on how to pitch yourself so you get that deal. Her biggest tip? She believes in telling the client your story…letting them get to know you for you and building a strong sense of trust. Creating a connection is the way to close deals with staying power.

When you sit there and make your sales pitch, take the time to talk to your client, to get to know them. As much as you want to close the deal and gain a new client, you’ll also be vetting the client to make sure they’re a good fit for you because is a collaboration above all.

Lara explains that you need to do your research and make sure you understand what they do. Because when you deliver your pitch, you want to make sure the potential client knows that you understand their business. And when you tell them what you can do for them, be sure to keep it real. Overpromising and under-delivering are worse than losing a client, so be real! Be honest and realistic about what you have to offer and what results can be expected.

In all, be sure to create that rapport between you and your potential new client. It will go a long way toward the future of your business!
What you’ll learn:

The learning curve when it comes to how to pitch a service.
The importance of forming a relationship with your client.
Do your homework, what needs changing? What do they offer?
Being honest with your client.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Follow Business Forward on Facebook and Instagram

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Support the show (http://www.laraschmoisman.com)

In this current digital age, many people are taking the plunge to start their online businesses. But can everyone be an entrepreneur? What skills are needed to succeed? And what are some common mistakes new entrepreneurs make? Join this week for our podcast with Kim Argetsinger about entrepreneurship and what it entails.

Kim Argetsinger has always been an entrepreneur and a coach at heart. From an early age, she found ways to make money all on her own and found that she had a knack for giving helpful advice to others. She combined these two passions to become a mindset coach and business mentor.

This episode is chock full of great advice for new entrepreneurs. For example, Kim stresses the importance of patience as an entrepreneur and not falling for the idea that you should be an overnight success. She also explains how to scale up and not feel overwhelmed or do too much too fast. You’ll also hear her insightful thoughts on why stepping away from your business for a bit can be more productive than you’d think and her trick for remembering those ideas that pop into your head in the most random of places!

Kim combines mindset and actionable strategy to help her clients get epic results. She works one-on-one with clients who are ready to get out there and get their business booming. She stresses that she is a guide, helping her clients, who already have a solid business idea in place, realize their best results. What you’ll learn:

Why it’s important to delegate tasks out to others.
The importance of leveraging time.
Common mistakes made by new entrepreneurs.
How to separate time spent on promoting your business vs. time spent with/for clients.
Kim’s ideal client.
Stepping away from work and how it can actually help your business.
A mistake Kim made in her past that she learned a lot from and utilized the lessons to this day.

Connect with Kim on Instagram and check her Website!

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Follow Business Forward on Facebook and Instagram

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Support the show (http://www.laraschmoisman.com)

Welcome to another episode of Coffee N5 Podcast! It's a pleasure to have Claire McCormack here with us.

Claire McCormack is a senior editor at the digital publication Beauty Independent, covering the beauty, wellness, and personal care industries. She is a thought leader, writer, and speaker on beauty and wellness business, trends, and consumer behavior, with deep expertise in the sexual wellness consumer goods market. Claire has an MBA in Management and Marketing from Fordham University. She wants to create healthy spaces for beauty, wellness, and sexual wellness brands.

Today on the podcast, host Lara Schmoisman chats with Claire about her love for helping new products and brands find new markets through PR and trade shows.

Claire shares specifically why she got into Beauty Independent and the strides she has taken in interviewing brands who don't have all the money for PR but want to get new markets.

She also shares her experiences from an editor’s perspective on how a brand prepares for a trade show. She shares the process of preparing for before and during the trade show and also how to follow up with buyers after a trade show.

Furthermore, Claire shares the joys and struggles of helping brands and how brands can get featured on Beauty Independent.

**If you’ve been trying to reach new markets with your growing brand and win lots of buyers and customers at trade shows, this is your sure bet. Click, play and take great notes.

What you'll learn:**

Recommendations for a new brand to get ready for a trade show.
The best ways to follow up with buyers after a trade show.
How brands can get featured on Beauty Independent.

Connect with Claire McCormack through her Instagram and her LinkedIn

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoismanFollow Business Forward on Facebook and Instagram

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Welcome to another episode of Coffee N5 Podcast! Today we have with us Astrologer and Founder of My Little Magic Shop to tell us all about how to build a successful business- a truly Magical one!

Shereen Campbell is an Astrologer, Reiki Master Teacher, Akashic record Practitioner, Shamanic Practitioner, Crystal Healer, Timeline Meditation Healer, and the Founder of My Little Magic Shop, which she uses to help people create the magical life they deserve through her products and services.

Shereen started her career in retail which she practiced for many years before turning her passion for astrology into a business.

Shereen founded My Little Magic Shop to make researching and developing self-care rituals based on ancient practices easier, merging her passion for alternative healing methods with her retail expertise. Her mission is to teach others how to build their own magic in life and actualize their desires by sharing practical self-empowerment tactics and resources.

Today on the podcast, she chats with Podcast Host Lara Schmoisman as she shares the tips, tricks, and secrets that she used to turn her passion and love for astrology into a successful magical business! She shares about the struggles she faced with getting her business from the ground up, how astrology helped her define a business path, and her journey so far, moving from being an MBA certified retail executive in the corporate world to owning and growing her business into what it is today.

If you are a small business owner and you’ve been struggling to get your business running or maybe you’re an individual who is curious to understand how astrology works, there's something in here for you! Click play and get listening.

What you’ll learn:

How Astrology can help you in Career and Business
The Secrets to Building a successful business from the Ground Up
Do you need money to start a business?
Faceless Brand Vs. a Brand with a Face

Check out My Little Magic Shop on Instagram and on their website to learn more!

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Follow Business Forward on Facebook and Instagram

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Support the show (http://www.laraschmoisman.com)

Welcome to another episode of Coffee N5 Podcast! Today on the show, we have with us Atoosa Rubenstein, former editor-in-chief of Seventeen and founder and editor-in-chief of CosmoGIRL!, to talk about how to create content with intention.

Atoosa started her career in 1993 as a fashion assistant at Cosmopolitan, and five years later, she was promoted to senior fashion editor. This led to Hearst Magazine’s president Cathleen Black asking Rubenstein to develop a concept for a new magazine. Forty-eight hours later, Rubenstein presented the idea of CosmoGIRL! and was offered the position of editor-in-chief, making Atoosa, who was 26 at the time, the youngest editor-in-chief.

In 2003, she went on to become editor-in-chief at Seventeen Magazine, where she reversed a five-year decline in Seventeen's newsstand sales and delivered total newsstand growth of 23% by the end of 2005.

Today, she runs her own media platform, Atoosa Unedited.

Since we live in a digital media world, Atoosa shares great insight into how digital media avenues can create better quality content as opposed to the unplanned and fast-paced content that flies around.

In today’s world, digital media has grown to become more powerful than print media. The result is fast-paced, unedited content being shoved down our throats by the second - but what can the digital media era learn from the way content was being pushed at the time when print media was in vogue? How exactly can we start creating content with intention and not just for the sake of filling a space on people’s timelines? Dive into the podcast to find out!

What you'll learn:

How to create quality content that drives engagement.
The importance of editing and proofreading content before publishing.
What are the qualities that digital media can adapt from print media?

Connect with Atoosa through her Instagram and check her platform Atoosa Unedited.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Follow Business Forward on Facebook and Instagram

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**Welcome to another episode of the Coffee Number 5 Podcast! We are thrilled to have creative genius and design icon Debbie Millman with us today!

Debbie Millman is an author, educator, curator, and host of the podcast Design Matters*. She was named “one of the most creative people in business” by* Fast Company*, and “one of the most influential designers working today” by* Graphic Design USA.**

She is the co-founder of the world’s first graduate program in branding at the School of Visual Arts in New York City and the author of seven books, including two collections of interviews that have extended the ethos and editorial vision of Design Matters to the printed page: How to Think Like a Great Graphic Designer and Brand Thinking and Other Noble Pursuits.

Today on the show, she chats with Lara about the important elements that make a good design and shares the creative process behind her intriguing designs.

With over 20 years of experience working as a creative and design guru, Debbie taps into her wealth of experience and shares about the fundamentals of what makes up good design, something every individual should know before calling themselves a designer. In addition, she discusses exactly how design affects information being publicized.

She also shares her personal journey into becoming a designer, how you can take courage to learn from mistakes, and how she has been able to carve a niche for herself.

This is not an episode you want to miss!

You can find her latest book, Why Design Matters: Conversations with the World’s Most Creative Peoplehere**.

What you'll learn:**

What does it mean to create with intention?
The importance of behavioral psychology in design
Does traditional education matter in design?
Understanding the law of accessibility
How to find the courage to turn your mistakes into success

You can follow Debbie Millman on Instagram and LinkedIn.

Check out her website and podcast**.

Follow our host Lara Schmoisman on social media:**

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Follow Business Forward on Facebook and Instagram

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Support the show (http://www.laraschmoisman.com)

Today our guest is Stefanie Boyer, a professor of marketing at Bryant University. She, along with our host, Lara Schmoisman, was recognized by Forbes Next 1000. She is here with us to discuss the vast topic of sales and creating a brand and marketing strategy. She is also here to talk about her book “The Little Black Book of Social Media Strategies to Ignite Your Business, Influencer, and Professional Brand.”

Stefanie talks with us about the importance of asking great questions and listening during a sales pitch. She even gives a process for selling online and shares why creating a buyer profile is important for future clients, colleagues, and employees. She also discusses why women are typically better at sales than men despite the perceived confidence of men entering the profession.

**We are very pleased to have Stefanie join us today and look forward to seeing what she does next.

What you'll learn:**

How can I start selling online?
Stefanie explains the importance of building your brand.
Why does the concept of “sales” have a bad reputation?
What are the critical components of a sales conversation?
Can you use LinkedIn to network and create a buyer profile?

Follow Stefanie Boyer’s LinkedIn profile.

Check out her book here!

Free resource for college students to learn about sales: RNMKRS.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Follow Business Forward on Facebook and Instagram

Go back to the homepage

Support the show (http://www.laraschmoisman.com)

We are super excited to have celebrity branding expert Vinnie Potestivo with us today. Vinnie is an Emmy-award-winning media brand strategist born and raised in Staten Island, NY. He has over 25 years of experience working in branding for companies like Fox. He has worked with celebrities such as Ashton Kutcher, Mandy Moore, Jessica AND Ashlee Simpson, Hilary Duff, and Nick Cannon.

Vinnie talks with us about the steps to creating your brand. He talks with us about starting with some of the simplest of things, like fonts, as a way to determine what we want to communicate to our audience. He then dives into how we can start with building our own brand, including removing the obstacles that could hinder us from taking that next step.

Vinnie has a wealth of knowledge to share with us today about branding, working with and as a creative, and how to determine how others view us. He also expounds on the importance of being present and the difference between creative and financial goals.

What will you learn:

Where do we start with branding?
How can you determine how others view you?
In what ways can you enjoy and celebrate the small successes?
What are the steps to starting your brand?

Check out Vinnie’s work on his website. Follow him on Instagram, Facebook, and LinkedIn.

Check out the How to Fascinate Test that Vinnie suggested.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Follow Business Forward on Facebook and Instagram

Go back to the homepage

Support the show (http://www.laraschmoisman.com)

We are so excited to have Patricia Valera with us to discuss how to break into the beauty industry. Patricia has worked for several major beauty companies in the world, including Redken (L’Oreal USA), Kenzo Parfums, and Keratin Complex. She has taken her 20 years of experience and amazing skills with marketing strategy and used that to help indie creators launch their own products with her company Beautybrandr.

Founded by Patricia, Beautybrandr’s mission is to motivate indie beauty founders to create and grow captivating brands that will excite them AND their customers. They help these creators find their own path to success through strategic guidance. The beauty industry is extremely complex and massive. Patricia’s mission is to help those smaller companies create their own space within a seemingly exclusive industry.

Patricia joins us today to talk about the different aspects of marketing strategy and how to create your own niche in a very broad market. She shares the different steps needed to narrow in on your own company’s vision as well as specifying who your audience is. She also shares tips on traditional marketing outside of social media. She also emphasizes the need for creating a plan and creating a foundation first before launching to the world.

**From generating the idea, creating the product, manufacturing, marketing, and all of the steps in between, Patricia has all of the information an indie creator may need to generate a product and get it into stores worldwide.

What you'll learn:**

What are the tools for success in the beauty industry?
How do you find your niche?
Why is it important to develop your manufacturing?
Are there other marketing ventures outside of social media to pursue?

For more information, check out Patricia through her website and follow her on LinkedIn.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Follow Business Forward on Facebook and Instagram

Go back to the homepage

Support the show (http://www.laraschmoisman.com)

We are so excited to have writer, podcaster, and digital producer Liz Svatek on the Coffee No. 5 Podcast today. Liz started off as the first mom blogger with her blog One Fabulous Mom. She built her platform through transparency and straightforward stories about her life as a mom with children who have ongoing physical health issues.

From there, she was able to build her network of influential mom bloggers and connect with them to build huge followings. She then created the Warrior Moms Brands, which matches bloggers and other influencers with brands that have a similar audience. Next, she created Blacksheep Social Media Group and later on the Warrior Mom Podcast.

According to Liz, being a warrior is not something you are born into. That warrior mentality must be tapped into or unleashed through experiences, the drive to get through a rough time, or the desire to improve your life in any way possible.

Liz decided that she would not just allow life to happen to her. She took a leap of faith by just starting with a small blog and connecting with moms across the world. She developed a community of women with similar goals and values and built a brand and a business that matched. Liz unleashed her inner warrior and sat down to show us how we can do the same.

Highlights:

What was it like for Liz starting off as a mom blogger?
How has developing a brand affected her business?
Where does one find their inner warrior?
Is strategic marketing as complex as it sounds?

Follow Liz on her three Instagram pages: Liz Svatek, One Fabulous Mom, and Warrior Woman Podcast**.

Also follow her on LinkedIn and check out her website**.

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman Follow Business Forward on Facebook and Instagram

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Today, we live in such a fast-paced world that many people think success can simply come from one viral, random post on the internet. This fast-paced nature of things is slowly eroding the importance of working hard from people's minds.

On this episode, Lara chats with multi-talented entertainer Alex Isenberg about the importance of working hard to achieve success as they both share how hard work helped them achieve success in their various fields.

Alex Isenberg is a talented actor, singer, dancer, and all-around entertainer. Alex is the resident choreographer and creative director for the musical group, Duelle.

He's appeared in Vogue, Dance, and Cool (Singapore) Magazine as a dancer and model. In his spare time, he teaches workshops, choreographs dances, and serves as a competitive dance judge across the United States.

Despite coming from a solid background, Alex has put the work in to achieve the level of success he possesses right now.

**How do you position yourself for success? Why should you be working hard? What happens when you put in the work, but it doesn't seem to be paying off? Find out the answers to these questions and more when you listen to this podcast episode with Alex Isenberg and Lara schmoisman.

Things You’ll Learn:**

The importance of putting in the work
Maintaining balance in an omni-skill world
How to deal with rejection and come out stronger in the end
The danger of seeking instant gratification in the pursuit of success
Why exactly does it mean to be resourceful?

You can follow Alex Isenberg on Instagram.

Check out his website**!

Follow our host Lara Shmoisman on social media:**

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman Follow Business Forward on Facebook and Instagram

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Support the show (http://www.laraschmoisman.com)

Are you ready to give your brand an upside-down reboot with digital marketing?

Mitch Joel is known as a thought leader and genius in the digital marketing space. He started out in journalism and became a publisher of a magazine. During the time when print was fading away, he was one of the early adopters of the online publication. After that, he helped to build a metasearch company that was popular before Google was even established. He then worked in marketing for a mobile phone company before smartphones were popularized. After all of that, he started his own digital marketing agency called Twisted Image with a few partners. There he began the blog “Six Pixels of Separation” which later became a podcast and a best-selling book! His next book “Ctrl-Alt-Delete” would also go on to become a bestseller!

**Without any doubt, Mitch is a pioneer in the digital marketing space, and we are very excited to chat with him about the importance of marketing and creating a brand. Currently, he spends his time consulting as well as traveling and sharing his wisdom through speaking engagements. Mitch shares the importance of brand development and direct response. He also gives insight on how to have “a strong home base or an ownable asset that you can drive people to” for your business and build an infrastructure around that. He also talks about how to maximize opportunities as a part of your marketing strategy and the importance of creating a niche.

Things You’ll Learn**

Is the customer always right?
What is brand awareness
How to maximize your market strategy via content development
Why should a company own its own brand
How to determine your audience and do market research

Follow Mitch on LinkedIn and Instagram, and check out his website.

For more information about Six Pixels of Separation, click here.

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Support the show (http://www.laraschmoisman.com)

Arthur Woods is a social entrepreneur and LGBTQ+ leader working at the intersection of equity, inclusion, and technology. He was named to Forbes 30 Under 30 and 40 Under 40 by BEQ. He is the author of the book, Hiring for Diversity; he is a three-time TEDx speaker and has advised leading brands from Disney, Sonos, and MetLife to the Smithsonian.

He is the Co-Founder of Mathison, a venture-backed technology platform equipping employers with everything they need to manage their diverse hiring efforts. He is the creator of the first Equal Hiring Index to assess and benchmark inclusive hiring practices. Arthur came from Google, where he led operations for YouTube’s Education division and oversaw YouTube for Schools. Arthur previously co-founded Imperative, a leading social learning platform; Out in Tech, the largest global LGBTQ technology community; and Social Impact 360, a collegiate social enterprise education program.

He talks about the importance of leaders building an inclusive environment for individuals from diverse backgrounds to feel included in an organization and the many benefits of having a diverse and inclusive workforce.

His Book “Hiring for Diversity: The Guide to Building an Inclusive and Equitable Organization” brings together the most cutting-edge practices for implementing a diversity hiring strategy that leaves your organization with a comprehensive view and an actionable plan.

**The paperback and ebook are currently available!

What You’ll learn**

What does it mean to be a leader?
How to embrace the cultural diversity of your teams
Benefits of a diverse workforce

Follow Arthur Woods on Linkedin

Check out his website!

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show (http://www.laraschmoisman.com)

As a business owner, one thing you can not run away from is the agony of having to “break up” with a client. There are many reasons why you may want to discontinue your relationship with a client but how do you know the right time to leave? What are the things you need to know before and after establishing a relationship with a client to make sure that you do not suffer major losses after the break? We discuss this and many more in today’s episode of Coffee N5!

The host of the podcast, Lara Schmoisman is a marketing strategist, coach, international speaker and founder of The Darl. With extensive years of experience in helping businesses succeed in the real world, Lara has been a force to reckon with from the start. Born and raised in Buenos Aires, Argentina, she had her first radio job in her early teens, and started learning the ropes of marketing and advertising. Over the years, she worked her way up in the entertainment industry, digital marketing and advertising proving her grit along the way.

With skill sets and a bit of grit, she learned how to better understand what people need, how they need it delivered or accomplished, and how to automate systems to provide the best results.

Things You’ll Learn:

How to fire your client
What to do before and after you break up with your client
Create boundaries when dealing with a client
Safely protect your business against losses during a break up

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show (http://www.laraschmoisman.com)

It’s time to talk about MONEY! Who better to talk about money and financial intelligence than the one and only Mamma Rita Money, herself. We are so excited to chat with Rita Boccuzzi about financial intelligence and how she cracked the code on the money mystery.

With over 13 years of experience in financial services, Rita is armed with the wisdom and knowledge to help others. As a child she learned about saving from her parents. From age 18 to 33, she saved and received her first financial hit as the market reset, which resulted in the loss of half of her savings! As she began to rebuild, Rita was hit with another major situation: CANCER. While she was able to fight the cancer in her body, she wasn’t prepared for the cancer of her finances. Once again, her finances were drained, and she had to start from scratch—again.

From there, Rita was on a mission. Her mission and purpose is to educate 1 million families over the next five years on the mysteries of money and personal finance. She starts all of her educational resources and consultations with awareness and knowledge before building from there. She has helped many people, including other cancer survivors manage their money and turn hard situations into triumphs.

Things to Learn:

Find out how to never lose money.
Learn about the word formula for money
Discover how to develop your own money plan.
Rita shares about money accumulation pathway systems.
Learn how to use your core values to evaluate potential partnerships
Rita explains the R.O.D. of business.

Follow Mamma Rita “Money” Boccuzzi on Instagram, Facebook, and LinkedIn.

Email her and check out her websites for Mamma Rita Money and Financial Resetting.

Set up an appointment for a consultation session here.

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Go back to the homepage.

Support the show (http://www.laraschmoisman.com)

Jennifer Davis is a creative and motivational marketing executive. She currently serves as the chief marketing and communications officer for Learfield, a media and technology company in the area of collegiate athletics. She drops in to share with us some of her marketing expertise and opinions as well as a discussion of her upcoming book “Well-Made Decisions.”

Jennifer has a wealth of marketing and leadership experience. She started her career writing installers for a software company. From there, she just ascended into success. She has led product marketing for the Training and Certification business at Amazon Web Services (AWS). She has leadership experience stealing digital transformation through organic and inorganic business growth for both entrepreneurial start-ups and Fortune 500 organizations. She has also been a Forbes contributor.

Her major emphasis when it comes to business communication and marketing is pushing to have high performance workers that are in-tune with the needs and wants of the customer. From there, she shares how this allows for an instinctual advocacy for the customer that builds loyalty and increases sales. Everything comes back to the customer’s needs.

Her book “Well-Made Decisions” allows business owners to maximize their decision-making to create a better working environment and customer experience. Like inventions, decision-making is 1% inspiration and 99% perspiration. Also, most of the work happens after the choice is made and the implementation begins.

The Paperback and ebook are currently available! The hardcover will be available soon in November.

Things you’ll earn:

The components of decision-making
The importance of having high-performance workers on your team
How to tap into “luck” within your business
What is the Luck Factor?

Follow Jennifer on LinkedIn, Twitter, and check out her Website.
Check out her book, “Well-Made Decisions.”
Check out Learfield!

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman

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Support the show (http://www.laraschmoisman.com)

Michelle Enjoli joins us today to share her journey from starting out as a first-generation college student turned television producer to becoming a pro at digital marketing to finally becoming a leadership and career coach. She is one of those rare people that knew exactly what she wanted to do from a young age. She wanted to work in television and was able to start doing so while in college as a producer. From there, she grew and her interests changed. She was able to leverage her skills and pivot to the field of digital marketing. Through some deep soul searching and her own discovery process, she was able to change once more to a career that allows her to help people. Now, she spends her time helping people carve out their own paths within the workforce.

Michelle gives tips on how to select the career you want regardless of age or gender. She has worked with college students, recent graduates, and even more seasoned professionals. She starts by asking people “Who are you?” From there she helps them define their own personal brand and use that information to decide where they want to go.

Things You’ll Learn:

Michelle and Lara discuss the importance of being able to market yourself.
Pull back the curtain of the glamorized look of entrepreneurship and dive into the reality with Michelle and Lara.
Michelle shares how to navigate your career and leverage your skills or each opportunity.
Learn how to start defining your personal branding.

For more information about Michelle Enjoli and the work she does, check out her website.

Follow Michelle on LinkedIn and Instagram.

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Go back to the homepage.

Support the show http://www.laraschmoisman.com

Support the show (http://www.laraschmoisman.com)

Today on the Coffee No. 5 Podcast, we are excited to share our conversation with Yvette Bodden, Founder and Author of Awakened-Woman, a platform designed to inspire, empower and encourage women to become their best selves. Being a Dominican American journalist born and raised in New York, her platform has been a shining light that uplifts Hispanic women of different backgrounds and cultures. In this episode, she shares her journey from managing conflicting labels and cultures to the reality of embracing human experiences, discussing the differences in writing for an English-speaking audience vs. a Spanish-speaking audience and all of the nuances in between.

Here's what you'll learn:

Yvette shares her experiences as a second generation Dominican American and how that has impacted her drive to share other Hispanic women’s stories.
Finding the right balance between two languages in a way that captivates readers from different cultural backgrounds.
Yvette’s funny personal anecdotes about Spanish idioms and how to translate them.
The importance of building a strong, united community where everyone can learn from each other.
Yvette’s formula to generate empathy within an audience through her storytelling.

For more information about the Awakened Woman, click here.
Follow Yvette Bodden on Instagram.

Follow our host Lara Shmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Go back to the homepage.

Support the show http://www.laraschmoisman.com

Support the show (http://www.laraschmoisman.com)

Morris Sims is the CEO of Sims Training and Consulting. Before that, he left his career of engineering after five years and dove head-first into the world of sales. He spent 32 years with New York Life Insurance Company and retired as the VP and Chief Learning Officer in the Agency Department. Join us as Morris discusses the importance of knowing how to sell yourself and your product/company in every situation. He shares with us the value of getting to know your customer, building credibility, and the importance of understanding your “Why".

Here's what you'll learn:

Morris shares the importance of caring about people and providing solutions as opposed to pushing products.
Morris shares the different roles of a salesperson.
Morris discusses the 5 Critical Questions any business person must answer to achieve success
Morris defines marketing and prospecting.

For more information about Morris Sims and Sims Training and Consulting, check out his website here.

Download Morris Sim’s free audio to learn how to grow your business here

If you want to learn more about the show, visit our website!

Follow our host Lara Shmoisman on social media

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Go back to the homepage.

Support the show (http://www.laraschmoisman.com)

Coffee N5 - Episode 64: Discovering the Common Path to Uncommon Success with John Lee Dumas

John Lee Dumas takes time to chat with us about his journey to becoming the founder and creator of Entrepreneurs On Fire, an award-winning podcast detailing the lives of 3,000+ successful entrepreneurs. He tells us about his time serving in the U.S. Army as an officer then transitioning from law school to corporate finance to EVEN real estate before finding his own niche in the podcasting industry. He launched the first-ever daily podcast interviewing entrepreneurs in 2012 and hasn’t stopped since. He took this as an opportunity to learn about the secrets of entrepreneurship and share that information with the rest of the world.

He has compiled all of these secrets, tips, and tricks with his own experiences and lessons learned into his new book: The Common Path to Uncommon Success, where he gives us 17 steps to become a successful entrepreneur.

John Lee Dumas gives a preview of the lessons he has learned from his own experience combined with chats with 3,000+ entrepreneurs detailed in his new book.

Here's what you'll learn:

What is John Lee’s definition of an entrepreneur?
How can we use our failures along with our successes to launch a new venture?
How can doubt prevent a person from moving forward to achieve their goals and pursue new ventures?
How can ego be detrimental to any entrepreneurial success?
John Lee and Lara divulge information on the importance of consistent learning and becoming a risk management specialist.
John gives us a sample of the first three steps outlined in his book.

Follow John Lee Dumas on Instagram @johnleedumas

Check out John’s book, The Common Path to Uncommon Success, here.

If you want to learn more about the show, visit our website!

Follow our host Lara Shmoisman on social media

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show (http://www.laraschmoisman.com)

Erin Claire Jones is a leadership coach, in this podcast together we will explore the concepts of Human Design and how to incorporate all of that into your day-to-day and improve your interpersonal relationships.

Human design is a system collaboration of astrology, the Kabbalah system, genetics, biochemistry, the chakra system, and many others in an effort to allow people to find and define themselves and explore how they best interact with others. She unveils the manifesting generator, generator, projector, manifestor, and reflector.

Human design is meant to be incorporated into your everyday life. As you unveil yourself and begin to explore the different facets of your own design, you will notice the people that surround you within every area of your life. This allows you to navigate and improve your interpersonal relationships and create safer spaces for yourself and others around you

Here's what you'll learn:

The 5 types outlined in Human Design.

Manifesting generators: The Multifaceted Doer
Manifestors: The Innovators
Generators: The Creative Doers
Projectors: The Advisors
Reflectors: The Evaluators

Human Design is not meant to keep people in a box, but to permit people to learn more about themselves and how to do the things/jobs that they are assigned effectively and in the best way possible.

If you want to learn more about Erin Claire Jones check out her social media channels.

Instagram: @erinclairejones

Website: Erin Claire Jones Here's the link to get your Blueprint, a personalized guide to your unique design: erinclairejones.com/blueprint

The code COFFEEN5 will give you 10% off your Blueprint or a spot in the next Flow workshop.

Join next free intro webinar: https://howdoyouchoose1.splashthat.com

If you want to learn more about the show, visit our website!

Follow our host Lara Shmoisman on social media

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show (http://www.laraschmoisman.com)

Justin Oberman has been known by many names; The Sherlock of Strategy, The Barnum of Branding, The Copernicus of Copywriting, and The Aristotle (he prefers Asimov) of Advertising. We sit down with Justin to discuss modern advertising, how it's changed over the years, and what it takes to be a copywriter in the industry today. Justin gives us a look at what he's learned over the years in advertising and some tips for aspiring copywriters looking to get into the world of copywriting. Justin also explains how he found himself in the advertising and copywriting industries, from his days in college to his current roles today. Advertising and copywriting have changed in many ways through the decades, and some aspects have remained the same. From direct mail advertising to digital advertising, we'll take a closer look at what goes into the process of creating a successful marketing campaign while incorporating brand awareness and much more!

Here's what you'll learn:

How Justin Oberman got into the advertising and copywriting industries.
How advertising and copywriting have changed over the years.
What goes into the process of creating a successful advertising campaign.
Some tips for aspiring copywriters looking to get into the industry.

If you want to learn more about Justin Oberman or his thoughts on advertising and copywriting, check out his social media channels.

LinkedIn
Instagram: @obercr8ive
Instagram: @obermanpartners
Instagram: @advertisinghistorytoday
Twitter: obercr8ive

If you want to learn more about the show, visit our website!

Learn more about Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show (http://www.laraschmoisman.com)

Amelia Sordell started her branding business, Klowt, by branding human beings and not just companies. In this podcast with Amelia, she discusses how she got her business up and running through skills and techniques for building confidence, accepting rejection, and focusing on personal branding. Amelia's human-centered marketing approach has generated real results in a surprisingly short time! In our discussion, she explains how she has made the marketing world work for her, instead of the other way around!

Here's what you'll learn:

How to gain the confidence you need to succeed in the workplace or in starting your own business.
How Amelia created the mindset she needed to start her successful business, Klowt.
What’s important in a human-centered marketing environment.
Techniques geared towards being more comfortable in the marketing and branding industry, such as confidence and resilience to rejection.

If you’re interested in learning more about Amelia Sordell or Klowt, visit Klowt’s website or her social media!

Instagram

LinkedIn

Twitter

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Learn more about our host Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show (http://www.laraschmoisman.com)

When it comes to leadership, and what it takes to lead successfully, everyone has an opinion. However, Jay Weiser has developed The Five Leadership Superpowers℠ as a proven framework for learning to lead! Jay discusses how he came up with these superpowers, how they apply to leadership, and how you can use them to become a better leader. Jay has redefined the way we look at leadership so that it not only applies to the workplace, or getting a promotion, but also to our day-to-day lives and taking initiative. Being a leader isn’t simply influencing, according to Jay Weiser, but how you build a better future.

Here’s What You’ll Learn

The Five Leadership Superpowers℠ leadership framework, developed by Jay Weiser.
How Jay Weiser came up with these individual superpowers.
How the five superpowers apply to leadership.
What goes into being a true leader, in and outside of the workplace.

If you’re interested in learning more about Jay, or The Five Leadership Superpowers℠, visit his social media pages!

Follow:

LinkedIn

Jay Weiser Consulting LinkedIn

Medium

Twitter: @shift2succeed and @jrweiser

Youtube

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Learn more about our host Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show (http://www.laraschmoisman.com)

Making money in the public speaking industry can seem like an insurmountable goal. So, many factors are involved with finding the right topic, expertise, and audience. Ashley Kirkwood is an accomplished public speaker who has cracked the code to making money in this competitive industry. Ashley explains her ground-breaking framework and valuable lessons in confidence. From her beginnings as a corporate attorney to starting her own firm to reaching exceptional success as a speaker with her new Speak Your Way To Cash® speaker training organization, Ashley has branded herself as one of the industry's leading experts in paid public speaking. Ashley explains every step in the process of building your own framework to become a public speaker, how to begin a career in public speaking, and essential tools every speaker needs to get themselves out there in front of any target audience, from colleges to major corporations.

Here's what you'll learn:

Ashley Kirkwood’s explanation of her speaker training organization, Speak Your Way to Cash.
How to form a framework for becoming a paid public speaker.
The skills and tools needed for the job.
What every speech or presentation needs to be successful and engaging.
How to be prepared for various scenarios in public speaking.
Advice for finding the perfect target audience based on your unique expertise.

If you want to learn more about Ashley or Speak Your Way to Cash, check her website, Speak Your Way to Cash’s site, or her social media pages!

Follow:

Facebook: https://www.facebook.com/TheAshleyNicoleShow/

Instagram: https://www.instagram.com/theashleynicoleshow/

LinkedIn: https://www.linkedin.com/in/ashleynkirkwood/

Ted Talk: https://www.youtube.com/watch?v=caZ9fK6aZZ4

Looking for more information about the show?

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The strategy is not the only important thing when starting a business, the emotional triggers, and the hard work have the same value. Knowing yourself and how to manage your emotions is the key to knowing how to respond in critical situations. Micaela Passeri, Founder and CEO of Love Your Revolution, puts her business degree, experience, and many certifications to help entrepreneurs open their heart to more financial abundance with strategic monetization and sales structure implementation. She is an award-winning Emotional Intelligence and business performance coach and reveals some tips on how to be a successful entrepreneur.

Here's what you'll learn:

Keys to be a successful entrepreneur.
How to manage your emotions and the emotional triggers, these are the foundations to personal and business success, controlling your emotions knows how to respond in critical situations explained Micaela.
How to convert a free event/service to a paid client.
The first steps of becoming an entrepreneur. Micaela says the most important thing is to know what you want and where you want to go.
How to scale our business. It's all about strategy!
Emotional intelligence and leadership skills.
The compounding effect.
3 tips to be a successful entrepreneur.

If you want to learn more about Micaela, visit her social media.

Instagram: @micaelapasseri1

Facebook: Micaela Passeri

Linkedin: Micaela Passeri

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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There are different types of journalism: investigative, watchdog, online, broadcast, opinion, sports, entertainments, among others. Shannan Ferry, an Emmy-nominated anchor and reporter at NY1 News covers a little bit of everything, breaking news, anchoring and traffic reporting and she reveals some tips to achieve quality journalism. She has been reporting on the front lines of the coronavirus pandemic and was one of the main correspondents covering massive demonstrations in New York City after the death of George Floyd. She is out there waiting for the breaking news. Besides, Shannan has also covered high-profile events such as the New Years Eve Times Square Ball drop and New York Fashion Week.

Here's what you'll learn:

How to prepare yourself to talk in front of a camera.
How to ask the right questions. Shannan always has in mind what the audience wants to know.
How to handle breaking news. She mentions the importance of being organized to release the news on time and the fastest way possible.
How to find the human perspective behind a story.
The difference between informative and opinion journalists. There is a place for everyone.
The importance of being biased. Attribution is very important.

If you want to get in touch and learn more about her, visit her website Shannan Ferry, or social media.

Instagram: @shannanferry

Twitter: @shannanferry

LinkedIn: Shannan Ferry

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

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Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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It´s important to know how to present yourself to others, to create a story around your person. It's crucial to know what you're trying to achieve in every conversation, just to focus on the relevant information for each scenario, an elevator pitch is not the same as an interview. Olivia Christian, who has been working as a brand strategist for over 15 years and executive producer and host of The Game Last Night, through her workshop Own Your Story, coaches professional teams and one-on-one clients so they can create a compelling brand story.

Here's what you'll learn:

How to tell your story and create a compelling brand story.
How to focus your speech depending on the audience in front of you and what you want to achieve.
How to manage your time. Olivia highlights that people have a limited amount of energy to focus, the relevant information has to appear in that period of time.
The importance of hooking the audience emotionally.
The three tips about telling their story.

If you want to learn more about Olivia Christian and her work, visit her YouTube website, The Game Last Night or her social media.

Instagram: @oliviachristian.co

Twitter: @game_lastnight

Linkedin: Olivia Christian

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

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Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Planning an important event is not as easy as it seems. Logistics, theme, guests, food and beverage, transportation, among others, are some of the most important items that have to be considered to achieve a successful event. Jenny Chang, recognized as one of the country’s ‘Top 50 Event Planners’ by PartySlate, and ‘Top 10’ in Los Angeles by Junebug Weddings, brings her strategies to break the boundaries of creating experiences. She is the founder of Rocknevents and Vowlá, an intelligent app matching clients with their own virtual wedding planner. Jenny has created a new level of creative expectations as she has been able to turn others’ dreams into realities for all celebrations and experiences. She creates memorable experiences for all: weddings, music festivals, birthday parties, and so much more. Jenny Chang is the event mogul that you want on your team.

Here's what you'll learn:

The importance of believing in yourself. Jenny Chang shares her path in the industry, how hard it was to get it.
The different items to consider before throwing a massive event.
How to create a theme taking into account the values that the host wants to transmit.
Tips to make a memorable event.
How to create an experience out of an event.

If you want to learn more about Jenny Chang, her works and services visit her social media.

Instagram: www.instagram.com/jennychanggang

TikTok: www.tiktok.com/@iamjennychang

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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The rise of influencers affected the marketing plan of every social media campaign. Alessandro Bogliari CEO & Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency that helps brands engage with Gen Z and Millennials on TikTok, Instagram and YouTube, shows the importance of influencer marketing. How to use influencers in your organic campaign, find the ideal influencer for your brand and how to connect with the influencer´s audience.

Here's what you'll learn:

The key points and strategies of influencer marketing. Alessandro explains what data to consider in an influencer marketing campaign (KPIs, media kit, audience information, influencer intel).
What a media kit is and the importance of it.
The different types of influencers: micro, medium, macro or celebrity influencers.
How to choose the ideal influencer for your brand. Alessandro stands out what to take in consideration to evaluate an influencer for your brand.
How to approach and communicate with them.
What platforms to use to collect and evaluate the data. The expensive one is not always the best one.

If you want to learn more about influencer marketing visit Influencer Marketing Factory website or their social media.

Instagram: @influencermarketingfactory

TikTok: @influencermarketing

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show (http://www.laraschmoisman.com)

Let’s imagine that you wrote a book, your first manuscript. Now what? Do you reach out to a big publishing house or an independent one? What type of deal do you get? Do you try to promote the book yourself? How can you distribute it? What should the book look like? To answer all these questions, and many more, we invite Ardre Orie, celebrity ghostwriter and CEO of 13th & Joan Publishing House. Ardre published her first work when she was 10 years old and hasn’t stopped since then. In her publishing company, they provide guidance and support to aspiring authors from the early stages to the finish line. Ardre believes that there are stories that deserve to be told, passionate authors that didn’t find their place with the big publishing houses and not because of their writing skills, and she wants to help to amplify their voices.

Here’s what you’ll learn:

How did Ardre discover her passion for writing? A tribute to the women in her family and community.
What does a publisher do? Ardre explains the wide range of work that a publisher can do, from helping the author with the book concept to developing a distribution strategy and the reader experience.
What makes you publishable? For Ardre, there are audiences overlooked by the big publishing houses, with no relation to the quality of their work. At 13th & Joan, they are looking for stories that need to be shared.
You’ve got your first manuscript, what comes next? Ardre walks us through the next steps that a publishing house follows once they get a manuscript. It’s about analyzing the market and developing a distribution strategy aligned with the author’s goal and brand.
What is a publishing deal? There are several types. Ardre explains how these agreements usually work. Who has the copyright? What is the difference between a big publishing house and an independent company? Which one would be best for you?
Recommendations for first-time authors that are looking to get published.

Visit 13th & Joan to learn more about their work and how they can help you.

Instagram: @13thandjoan

Facebook: @13thandjoan

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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A good strategy can help us to achieve our goals, find a solution, and be more efficient. Some people use different strategies in their everyday lives. If you are an entrepreneur, you definitely need to start strategizing to put your name or your brand’s name out there, to be seen and heard. That’s why today we have Eva Jannotta, founder of Simply Put Strategies, a thought leadership, communication, marketing, and social media strategy consultant focused on entrepreneurs. Eva believes in making an impact in the world, and she provides assistance for those business owners that want to do the same, helping them to develop a strategy to magnify their voice.

Here’s what you’ll learn:

What are we talking about when we talk about strategies? How can they make your life more efficient?
Check your assets. Discover which assets you already have in your business and which ones you should look outside.
Conversion and social media. It’s not a popularity contest, it’s about discovering your best strategy to meet your goals without losing track of your audience.
Own it. Eva explains why an easy way to connect with your audience is by showing your personality, your voice. Honest conversations can set you apart and are key for your business and leadership development.
How to deal with negative feedback?
Being a leader is being responsible for the people that will follow you. Eva talks about being consistent and building your relationship with them.

Find more about Eva’s work in Simply Put Strategies.

LinkedIn: @evajannotta

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show (http://www.laraschmoisman.com)

When you write for a media outlet or a client, you might have some struggle to deal with your style and point of view and the client’s needs. Today, our guest is Ruksana Hussain, an award-winning journalist who has been writing for over 20 years for national and international print and digital media. She’s also the publisher and editor of Traveler and Tourist, a digital lifestyle magazine. Ruksana talks about what things you should be aware of when you start writing and how she built her career in journalism from scratch. How can you pitch yourself to someone? What elements should you have to show?

Being a publisher and editor herself, she also shares the way that she works with several writers to maintain the style of the magazine while also allowing the writers to develop their own.

Here’s what you’ll learn:

How Ruksana started in journalism and what helped her to build her career.
Ruksana discusses writing in your voice and style but also doing it aligned with the media and client. What should writers be aware of before starting?
An editor best friends: the brief and style guide.
How to deal with comments on social media? Ruksana analyzes the different strategies that magazines have.
What do you need to start as a freelance writer? Ruksana shares some tips to start pitching and writing.

Find out more about Ruksana on RuksanaWrites

Instagram: @ruksanah

Twitter: @ruksanawrites

LinkedIn: @ruksanahussain

You can also subscribe to Traveler and Tourist

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show (http://www.laraschmoisman.com)

Virtual Reality is evolving beyond the entertainment industry. Taylor Freeman, founder and CEO of Axon Park is very aware of the possibilities that VR has to offer. Spatial computing can improve our learning experience, and as Taylor says, it’s not here to replace the real or physical practice, we should see it as a resource to help us to learn procedures. With Axon Park, they created a virtual campus to provide medical training, but the goal is to expand it in the upcoming year. Taylor explains how this technology works and how it is changing the world, and what we should expect in the years to come.

Here’s what you’ll learn:

What do VR, AR, XR terms mean? The difference between each one.
What a virtual campus is and how it works. What is Axon Park’s goal?
How can VR help with training in different disciplines? It’s not about replacing the real practice, it’s about learning procedures in a new way. Taylor shares some case studies results.
The next steps for spatial computing. Taylor projects where this technology will take us and how it can interact with other types of technology. How can this be beneficial not just for our learning process, but also in our working places?

Visit Axon Park.

Instagram: @taylorpfreeman

Twitter: @taylorpfreeman

LinkedIn: @taylorpfreeman

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show (http://www.laraschmoisman.com)

Thatiana Diaz is changing the media as the Senior Editor of Somos, the first cross-platform channel for the Latinx community of Refinery29. At Somos, they believe that representation matters, and they work to give voice to the members of the Latinx, knowing that there isn’t just one way to be Latinx. In this episode, Thatiana explains why she wants to change the game and how you can approach a vast and diverse community, providing good representation without stereotypes.

Here’s what you’ll learn:

What inspired her to pursue a career in the media and to take jobs aligned with her goal.
How it was to grow up as a first-generation Dominican American and what has changed since.
How Somos works, what does it mean to create content driven by the audience first? How do they manage to give voice to different members of the Latinx community?
Representation matters. For Thatiana, it is equally important to provide representation for the Latinx community and its diversity.
Thatiana shares what she believes is the main mistake companies make when they want to target the Latinx audience.

Visit Somos and follow Thatiana in:

Instagram: @thatiana.diaz

Twitter: @thatianadiaz_

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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Laura Lee Botsacos went from selling cars to launching her brand of skin-care products, Apollo and Artemis Beauty by Equality. But we all know that being an entrepreneur is not easy, it takes a lot of hard work. What happens after you have your products ready? How do you make your first sales? Laura shares the different challenges she faced with having her products ready to go to the market, and the sales strategy she developed, focused on building a relationship with her customers.

Here’s what you’ll learn:

The secret formula of getting to know your brand and your audience.
Where and how you can find your ideal buyer?
What does it mean to have a business persona? And why it is necessary for networking.
Laura shares her strategy of how she reaches out to beauty editors to introduce her products and explains the key role of the follow-ups.
Laura gives us a few tips to sell yourself and your brand.

Visit Apollo and Artemis Beauty by Equality

Instagram: @theonlylauralee

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show (http://www.laraschmoisman.com)

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Change is part of our lives. We move from one role to another, in both our personal and professional lives. Some people might be unhappy with their lives, but afraid to move on, some others don’t know what to do next. Elizabeth Ribons is an entrepreneur, speaker, and founder of NEXT Career & Life, a podcast and community where women can find resources and support to take their next step. In today’s show, we talk about how to recycle yourself and how to discover what you want to do. It doesn’t matter if you want to find a new career path or embrace a new role in your personal life, for Elizabeth it’s all about figuring out where you are in life, and what you need.

Because what we needed when we were 20 years old, might not be the same when we are in our 40s, but the process of finding out is very similar, and it’s never too late to start.

Here’s what you’ll learn:

What you need to take the next step into your life. Elizabeth knows that it is never too late to reinvent yourself because we are constantly changing and evolving.
Know yourself and where you are in life right now. Ask yourself what fits into your life and what do you need.
How to be a scraper? All the roles that you had in your life, all your experience, everything that you learned can be put to good use.
Elizabeth gives several tips for anyone that wants to start a business. What should you do before making the jump? How can you find the right mentor?

Visit NEXT to find out more about the community and how they can help you.

Instagram: @nextcareerlife

Facebook: @nextcareerlife

LinkedIn: @eribonsnext

Download our free guide to Clubhouse, and learn everything you need to know about this social network.Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Support the show (http://www.laraschmoisman.com)

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Finding your dream job in today’s world is not easy. And it’s not easy to get people to stay in your company either. In today’s episode, we have Mindy Worel, from Inside Job Agency, a career coach and recruiter specialized in marketing and advertising. She has worked with Disney, Starz, Saatchi & Saatchi, among others. We talk about getting and keeping a job in marketing and advertising, what thing you should have in mind when you are looking for a work position and what can you do, as a company or employer, to have people wanting to work and grow with you.

Highlights:

As a career coach, Mindy knows that people don’t fit in boxes, especially in advertising and marketing. Yes, you need to find the right people for the job, but also you need to help the people that you have to find the way to achieve their goals.
Let’s talk about work culture. The unhappiness of workers is related to the work culture. Are they feeling valued? Do they have the tools they need, the time? For Mindy, employers must develop their work culture, and be clear about how they do things, and employees should think about if that culture, the system they have in place, matches their personal needs.
Mindy talks about promotion and a salary increase. What are you really after? It’s important that employers and employees know about growth opportunities in the company, and how to support and train new leaders. This will establish lasting relationships and loyalty.
How to be a team member? If you are thinking about starting a new job, or you’re already working, Mindy recommends that you figure out what you want, what is your goal, and what do you need to keep you satisfied and keep moving in the company. This has to be an open conversation and can change through the years.
Finding a new job. The perfect resume is the honest one, you can be aspirational, but that doesn’t mean that you lie about your experience. There are many careers related to Advertising and Marketing, so Mindy shares a few tips to help you figure out the right one for you.

Want to know more about Mindy and her work? Visit Inside Job Agency or follow her on LinkedIn.

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

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Have you ever felt like the day went by, and you didn’t get much done? Or maybe you looked at all the things that you have to do and thought: I don’t have enough time for this. If so, then this episode is for you. Today’s we have Alexis Haselberger, time management and productivity coach, who will teach us that we do have time, much more than what we think, we just need to learn how to be more efficient. It’s all about developing a strategy that works for us and helps us get things done without feeling stressed. Alexis has worked with individual clients of all ages and with companies like Google, Lyft, Workday, Capital One, Upwork, among others. In this episode, she shares some tips and tricks that will help us to start using our time with intention.

Highlights:

Alexis works with people to help them be more efficient, this means, help them find a way to systematize things and do more with their time, so they won’t feel stressed out because they had so much to do and little time to do it, or because there’s a mismatch between the efforts and the results.
What is it on your plate? Alexis knows that every person is different, and therefore, the time management and productivity plan has to be created according to who you are.
Track your time! For Alexis, the first step is keeping a detailed record of what you do every day, and how much time you invest in it.
Use your time with intention. For Alexis, productivity has to do with choosing. Deciding what to do with your time, with the list of things that you have to do is very different from just letting the day happen to us, even if we decide to take a time off and disconnect from work. You’ll feel that you have accomplished more when you start to plan and choose.
The dopamine hit: Alexis defines this as the satisfaction you get when you cross things on your list. There isn’t a universal strategy that works for everyone. Each person can have their own strategy and be equally efficient.
Over the years, Alexis listened to clients say that planning and standardizing procedures took a lot of time. But they failed to realize that it was an investment for the future: you must take some time now to plan, standardize, and create templates, but in the future, it will save you time, it will make your work and others easier.
Alexis and Lara geek out about tips and tricks to help you organize your work and be more efficient with your time.

If you want to know more about Alexis and her workshops and coaching programs, visit her website or follow her on Instagram and Youtube. Check out her online courses.

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

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What do you think when someone says “networking”? Do you feel stressed or anxious? Sara Alepin found out that many people felt this way, and that’s why she founded District Bliss, a company for business owners that want to expand their network. Sara is an extrovert with a facility to make connections, and so she put her skills to good use on behalf of others. She knows that networking can be fun and that every event is an opportunity to find people to work or collaborate with.

Highlights:

Sara created District Bliss as a way to connect people. Sara knows that every event is a networking opportunity, and it can have fun and creative activities.
First impressions matter! Sara encourages you to do some research, choose the events that interest you, that speak to you. Then, you want to give a positive and memorable first impression. For Sara, it is ok if you talk about something not so conventional, or if you try to get a deeper conversation to know the other person. Don’t be afraid to be real.
Are you an introvert, or don’t know how to approach people? Sara’s got your back. She is an extrovert that looks for the introvert in any event and then manages to introduce herself and this person to other groups or circles of people.
Sara notices that many people are afraid to say the wrong thing. In her experience, it is important to pay attention to how we say something instead of what we say.
Sara knows that we, as humans, and especially as business owners, are constantly evolving, reinventing ourselves and our brand. And so it is ok to move forward and meet new people that are good for you at that moment, even if you disconnect from others.
Are you ready to do some networking? Once you have checked the event, the brand, and decided that it does speak to you, you are ready to go. Sara recommends having a document with your personal links, being prepared will make you feel more comfortable. Paid attention to what others are asking, and don’t be afraid to ask for what you need. Be honest with your intentions, and have an open mind.

To know more about District Bliss, visit their website or follow them on Instagram. You can follow Sara on Instagram and check her podcast, Laughing with Gingers.

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

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Stories are important. A good story can captivate us until we lose track of time. But can we use a story, and therefore, storytelling in other environments, like…a company? Hillary Rea thinks we can, and even more: we should. She’s the founder of Tell Me A Story, a communication consulting business that teaches the art of storytelling to entrepreneurs, leaders, and anyone that wants to engage and connect with others in a different and more lasting way. If you want to be remembered, use storytelling.

Highlights:

Storytelling is an art form and a powerful communication tool. Hillary tells us how she discovered and started to practice it.
For Hillary, storytelling is a way to captivate your audience, people are more likely to listen to you and understand what you are saying if you tell them a story. And this is a skill that you can learn and improve over the years.
Hillary explains part of the elements of a story. Every story has a beginning, a middle, and an end. Once you have this structure, it is time to choose those moments or details that contribute to the story and focus on them.
You don’t have to be funny. Hillary knows that not all stories have to end with a joke. Humor has different layers, and it is ok if you want to tell a story and tell how you feel, without being funny.
Hillary teaches companies and leaders how to use storytelling to communicate and engage with their teams. Storytelling allows having a connection between coworkers and bosses.
We all have stories to tell. Hillary found out that many people didn’t want to tell their story because it didn’t have the perfect ending, and she works to let everyone know that you don’t have to have that perfect ending, or don’t have to meet your goals to have something to tell. You have to find what you want to say.
Hillary gives us three reasons why to use storytelling and examples on how to use it.

If you want to know more about Hillary and her work, check her website. And if you want to participate in a free session, read all about her next The Speak Up Session.

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

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We all know how important networking is. But did you know that it could be delicious? Nicole Dillon works in marketing and event planning, and she is also a bruncher. Combining the best of two worlds, Nicole created Women Who Brunch, a community of women who love networking, and learning from each other over brunch.

Highlights:

How did it all start? Nicole recounts everything that happened to her in 2013 that led her to start Women Who Brunch. It was a need to make real connections with people, not just getting a business card at some marketing event and forgetting about it over the weekend, and a need to meet and support women.
Making networking and learning a delicious experience. Nicole explains how Women Who Brunch works and what it means to everyone involved: it isn’t just an opportunity to learn, it is also an opportunity to make real connections, friendships even.
Looking for the human connection. For Nicole, in today’s world, we have so many ways to connect with each other, but it seems that we don’t know how to communicate with one another: haters on social media, the obsession over the number of followers, insecurities that we might have before posting. You need to find people (and content), that resonate with you, that inspire you.
Don’t let social media bring you down! There’s a thin line between finding content that inspires you and content that makes you compare yourself to others and feel down about it. Nicole had her fair share of those, but she was able to change her point of view: stop thinking about what others are doing, and focus on your story, yourself and your community.

If you want to know more about Nicole and her events, go to Women Who Brunch or follow them on Instagram

Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

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Claire Wasserman decided to do her part to eliminate the wage gap. She is the founder and author of Ladies Get Paid, a community that empowers women to get control over their salary and careers. Claire has traveled across the country teaching women how to negotiate, whether it is a raise, holidays, a promotion, nothing is off the table when you are looking for better compensation.

Highlights:

Claire found a way, as an individual, to fight the wage gap: doing salary negotiations. Until we can change the system, the least we can do is make sure we are being paid what we deserve.
Put your mind into it: don’t be afraid to ask. You are the only one able to speak about your job and accomplishments, make your case. And think about what you are going to do or ask if they say no.
For Claire, it’s not all about the money. There are other compensations that you could ask for that can be useful to you, to your career.
In order to have a better negotiation, Claire suggests that you imagine all the reasons why your employee might say no, and how you are going to address that. And prioritize, between all the things that you want to get, which one is more important?
How to move to the next level? First, think of what you want and how you can get there. Claire starts by asking questions to people that already had a similar experience: what challenges did they have? How could you resolve them? What skills should you have? And when you finally speak to your employer, have some suggestions about things that you could do to get where you want to be.
Let them know how much your work is worth. Claire starts any business relationship by establishing her value. It doesn’t mean that she is not open to negotiate it, but it’s important that your client knows the real cost of it. Even if you will be doing something for free.
How to get ready for the negotiation? Besides all the things that you should already have in mind, all the research that you should do about your work, Claire wants you to practice. Make a script, repeat it, and watch yourself, learn when you are getting nervous, what does it look like? Don’t fight it, accept it.

If you want to know more about Claire, you can visit her website or go to Ladies Get Paid. You can also follow her on Instagram.

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

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Today’s guest is Sheila Nazarian. Some might know her for one of her several services she provides, from plastic surgery to a platform where you can find business advice. Some might know her for the Netflix show, Skin Decision: Before and After. But today, she is here to talk about her family history, her personal expectations, and how she sees and manages her work. Let’s meet Sheila.

Highlights:

Sheila Nazarian has a very interesting family history. It’s an underdog story, about a family that had to escape from Iran in the ‘80s and the risk of being deported during the Carter administration.
Growing up in a different country and culture, Sheila had to overcome impostor syndrome, and learned to do things for herself, and not to please somebody else. Now she knows her strengths and weaknesses and is not afraid to be open about both.
Who is at the thanksgiving table of your life? Thanks to the Netflix show, Sheila received positive messages from people that didn’t know her, but she also discovered who is interested in seeing her fail. She decided not to invest her energy in those people, you shouldn’t care about their opinion.
As a plastic surgeon, Sheila cares to know about her patients and why they are interested in doing a surgery, to be sure that they are doing it for the right reasons. Sheila sees a plastic surgery as a way to take care of yourself, like eating healthy or working out.
Working with patients from different parts of the world, Sheila knows and understands that there are some cultural restrictions in the way men and women see themselves, or if they even should be getting plastic surgery. She knows that being open and talking about the procedures and experiences can help to gain their trust and make them feel comfortable with their decision.
Managing your team is not easy. Sheila knows her strengths and weaknesses, and that helped her to delegate. And if someone is not the right fit, you have to let them go, before it affects the rest of the team.

If you want to know more about Sheila and her services, you can visit The Skin Spot, Nazarian Plastic Surgery or Nazarian Institute. You can also follow her on Instagram

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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

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You probably heard the phrase “think outside the box.” And our guest of today, Van Lai-DuMone has taken it to the next level. She believes that creativity can (and should) be brought into the workplace. With her company, Work Smart Advantage, she creates a plan to make the work environment a fun and creative place, as a way to promote team development, problem-solving, and leadership.

Highlights:

Creativity is good for your company! When Van started in the corporate world, she found out that training, evaluations, everything was…dry. And there wasn’t any retention of information after that.
For Van, there’s a difference between team building and team development. It’s not just about having fun in the workplace, it's also about learning to work together, know what each one of us can bring to the table. Creativity is a way to lower our barriers and be heard.
How to make people feel attached to your company mission? Van knows that most of the time, employees don't feel connected to the company mission, so it’s important to change that. Start working with your staff to see what their missions and values are, find a common ground to build from where to start to build.
Van believes that team building is even more important now, when many people are working from home. It’s important that leaders create the space for connection, for people getting to know each other.
Being a Leader and growing inside the company. Van discusses how usually people very good at their job get a promotion that they might not want or not are prepared for: being a manager. People need support and training for this role. And is this what they want? What do they want or expect from a promotion? Let them have a say on this.
Van shares with us three tips to start bringing creativity in the workplace.

To know more about Van Lai-DuMone, check out her LinkedIn or visit her website.

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Do you remember what your dream job was as a child? It might have changed now. Finding your dream job can sound like a fairy tale for some people, but Tracy Levine has come today to shed some light on this. She is the founder of Advantage Talent, Inc., dedicated to empower and to help others level up and create a career path beyond their dreams. She also has a Corporate Training where she teaches easy actions for Corporate Leaders who want to have real team engagement. She explains to us how the job market is today, and what we can do as employers and employees.

Highlights:

How is the job market today? Tracy talks about the motivation for the employees then and now. The millennial generation faces a disrupted market, with part-time or freelance jobs, no outcome, a broken relationship between employees and employers and a lack of balance between personal life and work.
Understanding what motivates you: this is the first step to finding your path. Tracy explains three things that motivate people: stability, solving problems, or being the disruptors.
What does it mean to be an entrepreneur? Tracy shares her experience and the difference between being a freelancer and an entrepreneur.
How to be a leader? Tracy works in creating leadership. A good leader must know how to give feedback, with context, and appropriate actions. A good leader gives feedback that empowers people to do more.
Dealing with a crisis: ask yourself what you can and can’t control.

To know more about Tracy Levine, visit her webpage*.

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You can have it A.L.L. says our guest on today’s episode, Forbes Riley. She is a well known TV personality, from acting to hosting talk shows to infomercials, she is also a personal trainer, coach, CEO of SpinGym and has over 25 years experience marketing products on home shopping channels worldwide. She believes in passion, hard work, and dedication to achieve your goals.

Highlights

Have it A.L.L. and S.E.X.Y, Forbes explains how redefining words can change the way you perceive yourself.
Having so many different jobs and so many experiences in life, prepared her to be a better adult, and that’s a lesson she wants to pass on. It’s not about being excellent at one thing, it’s about learning and being good at several things.
“Build the illusion to achieve the dream,” the motto that inspired her in the beginning.
The SpinGym: a project that started by thinking about her mother and other people's needs.
The Internet has made a level playing field for you and your brand, you just need to learn how to use it and how to own who you are.

To know more about Forbes, visit her website, Instagram or Facebook.

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Being part of the digital world and being noticed easily may sound like a challenge to many, but what if it wasn’t actually that hard? Our guest today is Nicole Tremaglio, digital platform adviser for fitness and lifestyle personalities, speaker, and dancer. In her own words, also a brand architect! Nicole knows everything about building digital personas, being your own boss and embracing our past in order to boost your presence.

Highlights:

Nicole talks about her own digital persona: how it evolved and how it is still evolving. She refers to how she tries to do her best to show her full self, although she considers having a “disjointed identity”—she integrated her personal brand with her business persona.
The digital world is always evolving and we have the right to evolve with it; although we may not always feel comfortable with it. The pandemic left us the certainty that we always have to be on the cutting edge of technology.
Nicole refers to the importance of being true to yourself, and explains how she dived into entrepreneurship. When doing so, she decided not to have a corporate identity, and determined she could evolve to a different version of herself.
What you went through in your life makes you who you are today; Nicole believes you should embrace your present and don’t be so hard on your past self.
Nicole is curious about the process of knowledge and learning in general: she believes this is what separates successful and fulfilled adults from the ones who “float around.” Being committed in learning makes you more engaged in everything you do!
There is a lack of mentorship lately inside the work environment: Nicole strongly believes that we should learn to think outside the box and solve problems or different issues by ourselves, instead of waiting for our boss to do so.
Nicole gives us some tips for leaving the corporate world and finally jumping into entrepreneurship.

To learn more about Nicole, you can visit her website, check out her LinkedIn or follow her on Instagram.

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Did you know that a simple “yes” in the entrepreneurial world goes a long way? If you didn’t, today’s guest is here to tell you all about it! Fernanda Romero is an actress, singer, model and entrepreneur who emigrated from Mexico City to the US in order to study but decided to stay after discovering her passion for acting. She has participated in many movies starring Jessica Alba, Eva Longoria, Christian Slater, and many more! For Fernanda, all of this can be accomplished as long as you’re willing to take risks and say yes to yourself!

Highlights:

Fernanda’s journey from coming to the US in order to study Fashion Design and Merchandising, to actually finding a passion for acting and building out a steady career from it
Entrepreneurship is also something that interests Fernanda, and she decided to launch her own brand of oils and candles called Vita Parfum. She explains her first steps into this business and how she got so good at it
Different types of scents can actually have a deep meaning for people, and Fernanda used this idea in order to create her brand
Dealing with rejection is an important aspect of entrepreneurship; not everyone is going to fall in love with you or your product and that’s completely fine!
Saying yes to unexpected opportunities that come into your life can open loads of doors that can get you to where you want to be in this life, you just have to take the risk and do it!

To learn more about Fernanda, visit her website or check out her Instagram

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If you think producing a podcast is super challenging and difficult, well, think twice! Today’s guest is here to let you know that anybody can podcast, as long as you have a great strategy and know how to connect with people. Christine O’ Donnell is an Emmy-Nominated TV journalist and Podcast Coach who's covered national and local news events. Christine now coaches solopreneurs on how to develop, launch and grow their own podcast to make an impact. She believes everyone has a story, and thrives on helping people share theirs in a way that truly connects them to others.

Highlights:

Understanding why you want to podcast and having a great strategy is really key to connect with your audience
Christine explains her own why: she wants to podcast because there are people out there with impactful messages and amazing stories that will probably change other people’s lives for the better.
If you want to be an amazing host, you have to listen to your co-host and make her or him shine above anything else.
When it comes to the preproduction of a podcast episode, Christine focuses on searching as much information as she can about the person she is interviewing, and she also focuses on researching what her audience is interested in and what they want to listen to.
Chrstine delves into some of the challenges she had to face because of being a podcaster, mom, and wife at the same time!
If you want to have a podcast but you’re still waiting to pull the trigger, Chrstine can help you with that! With her new coaching programs you’ll be able to learn all the basics of podcasting as well as some tips and tricks to rock the podcast world.
Podcasting is only going to keep growing more and more from now on, so if you’re still doubtful about launching one, don’t get left behind!

To know more about Christine, visit her website, Instagram or listen to her podcast!

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Networking sounds a bit intimidating, but it’s really all about connecting with yourself and others for the better! On today’s episode, we have Jared Kleinert, a TED speaker, award-winning author, and USA Today’s “Most Connected Millennial”. He's also the founder of Meeting of the Minds (motm.co), which is a high-end mastermind group for visionary entrepreneurs, CEOs, and small business owners. Needless to say, Jared knows all about networking and he’s here today to share his best tips and tricks when it comes to connecting with others.

Highlights:

Jared explains that networking is a skill that you learn; establishing deep, meaningful relationships with others is all learnt from trial and error.
The very first step to master networking is to connect with yourself before connecting with others: know your own vision for your life and for your career and decide what types of relationships you are trying to make.
Jared reveals some of his most useful tips and tricks for networking, such as an awesome email template, which can also be found in his newly released book called “How To build a World Class Network in Record Time”. Click here to get the book!
LinkedIn is key for digital networking and Jared explains how you can optimize your profile in order to get more connections
There are a lot of different ways to build social proof: press features, amount of followers and even the way you set up your own email signature!

To learn more about Jared, visit his website or check out his LinkedIn

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Are you tired of apologizing for just being yourself? Well, then it’s time to learn how to be unapologetically yourself! There’s no one who can explain this better than Bri Seeley: Bri is Google’s #1 Entrepreneur Coach, who helps entrepreneurs and businesses create long-term, sustainable success—on their terms! Through her signature training, Bri guides entrepreneurs through the journey to create, build and grow their one of a kind business – while transforming into the most incredible, powerful, and profitable entrepreneur you could ever imagine.

Highlights:

Bri delves into her personal battle with speaking her own truth: since the young age of 14, Bri decided to be herself and do what she needed to do in order to be happy, even if that meant being rejected by those who she loved.
The importance of creating a business plan as well as a personal success plan is that you need to have both in order to succeed as an entrepreneur.
Before becoming a Business Coach for Entrepreneurs, Bri ran her own fashion label, which helped her realize that there’s SO much more going on in the world of entrepreneurship: marketing, customer service, financial management, sales, and more!
Bri realized that she loved fashion and business, but not the combination of both. She then started working with coaches who helped her develop her inner strength and use her talent to develop her one-of-a-kind vision.
To become an entrepreneur, you need to have a clear vision, passion, and motivation, and these cannot be taught! But what you can learn is everything about financial management, how to outsource, and those kinds of abilities.
Entrepreneurship is all about tenacity: you have to learn to keep going even when things get ugly.

To learn more about Bri, visit her website or follow her on Instagram

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Essentially, how we decide to market ourselves is based on the objective of igniting a desire in others. Today’s guest, Aimee Batuski, shines a light on this topic! Aimee is an intimacy coach that has helped successful women from entrepreneurs to mothers, artists, C-Suite executives, and even other coaches across the country. Aimee delivers talks and leads workshops on how we can use desire, intimacy, and connection to deepen all relationships, including business relationships!

Highlights:

Aimee describes her journey from living a money and fear-led life to now living a desire-led life.
Most people don’t realize that in order to make a business flow, you can actually engage your desires, connect with pleasure, and make business more magnetic.
Women have been taught by society to get things done without making any mistakes, but Aimee actually teaches her clients to get vulnerable and get messy, which is a far more honest and truthful side to work on.
By showing this vulnerability, women become more authentic, they share more freely, and they are willing to be seen, which is extremely important to market themselves and their brands openly.
Any experience of your life can actually become more pleasurable if you ask yourself to do so!
Sharing your truth and practicing small requests for your desires can help you learn to receive what you want.

To learn more about Aimee, follow her on Instagram or visit her webpage

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The way we dress and style ourselves says a lot about us. Today’s guest, Inga Goodman, is a true expert on this. Inga is a designer known in the industry of fashion as a trendsetter due to her distinctive one-of-a-kind designs filled with an element of novelty and unique embellishments that can't be found anywhere else. What’s so inspiring about her is that Inga is originally from Russia and when she immigrated to the US, she had to create her own business all by herself. Nowadays, she’s the founder and CEO of an eponymous clothing line full of excitement and zest!

Highlights:

Inga explains the main reasons why people wear clothes: to protect ourselves, to take care of our hygiene, to keep us warm, and primarily to decorate ourselves!
She discusses the importance of using clothes as our gears and tools to feel beautiful, sexy, attractive, and important.
In order to find the style that best suits you, it’s key to practice what feels good to you: play with different garments and find yourself in those clothes!
She talks about how to use your clothing in order to make you feel more powerful to negotiate as a businesswoman. Remember that your style is part of your personal branding!
Inga explains which decade of clothing is her favorite and how this has influenced her own designs.

To learn more about Inga, follow her on Instagram or visit her website

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Feeling unworthy or uncomfortable at some point of our lives is totally normal––but unfortunately, it could lead to having Impostor Syndrome. Today’s guest, Lauren Ammon, is here to explain this issue and how to overcome it. Lauren is the founder of Unlimited Leader, a coaching business in which she helps high-performing women to obtain clarity and to connect to their inner purpose and superhero to completely transform their professional lives into something they love.

Highlights:

Lauren explains that women tend to suffer from Impostor Syndrome when they are mothers or when they are stay-at home moms.
When becoming a mother, you learn a lot about yourself and your children, and staying at home to take care of them should be seen as a valuable experience above all.
For Lauren, the first and foremost way to get out of Impostor Syndrome is to acknowledge that it’s there: awareness is already a big step.
The current generation of younger kids have huge expectations imposed on them which society expects them to meet, and Lauren explains how it shouldn’t be that way.
Some life values or rules may not serve you or work for you forever, and it’s okay to let them go.

To learn more about Lauren, follow her on LinkedIn or visit her webpage.

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Being magnetic is something that we all crave to be––who doesn’t want to be noticed or loved by someone? Today’s guest, Nora Wendel, is here to explain a little more about this and where this desire comes from. Nora is a women’s relationship coach and feminine magnetism expert who is eager to teach the world about self-love and self-worth. Through her coaching and online courses, everyone gets a chance to feel sexy and wanted again!

Highlights:

Nora details her personal development story; years ago she used to feel anxious, insecure, and not magnetic at all, but she managed to find herself by cultivating her erotic femininity.
In today’s world, we are all constantly looking for external validation for our worthiness because ultimately we all want to be loved; that’s the foundation of our existence.
Nora believes we are mostly attracted to people who are radiating confidence, who are super happy, and who don’t have a care in the world.
She talks about jealousy as a fantastic tool for personal development.
Nora explains the true meaning of femininity: it’s all about your internal qualities, not your external ones.
In order to overcome fear, Nora suggests connecting with your inner child and reassuring the love you have for them.
Anything can be sexy! It all depends on the filter that you are wearing. Are you wearing the entrepreneur filter? Or are you wearing the erotic filter? Either way is great as long as it resonates with you.

To learn more about Nora, follow her on Instagram or visit her website

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Did you know that maybe what’s keeping you from reaching your dreams and goals is probably your own brain? Today’s guest, Daria Tsvenger, is here to tell you all about it! Daria is a Forbes-featured mindset and life coach and founder of a self-discovery program called “The Dream Sprint.” Her work has helped 1000+ people tap into the power of the brain to gain clarity and turn their dreams into reality. Daria will shine a light on the fact that rewiring and priming your brain for success is totally possible!

Highlights:

Daria describes from her personal experience how she managed to get out of a dark place by recognizing that she was not achieving her goals and dreams. She started to think about her fears and how they impacted her mindset, and that’s how she entered the world of understanding how the brain works.
The importance of understanding that our mind is not designed to keep us happy, it’s designed to keep us safe. That’s why we feel a big resistance when trying to reach out to challenging dreams or generally risky situations.
Some people are genetically predisposed to be more negative than others. However, it is possible to get rid of that negativity and change your way of thinking.
Daria discusses how to reframe envy and jealousy by thinking of these emotions as resources that help you find out more about your desires.
Daria explains how her self-discovery program “The Dream Sprint” works and how it can impact your career.

To learn more about Daria, make sure to visit her website or follow her on Instagram.

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Being a part of a strong and supportive community is one of the best feelings someone could experience. Today, on Coffee N.5 we have Carrie Murray, Founder of BRA (Business Relationship Alliance), a network of powerful female entrepreneurs devoted to advancing women-owned businesses by providing the community, collaboration, empowerment and support needed to flourish as an entrepreneur.

Highlights:

Carrie explains that her natural talent is bringing people together.Her background in education, where she had to bring together students and families, inspired her to create her own community: BRA Network.
The name of Carrie’s community says it all. We all need a bit of support and lift in order to achieve our entrepreneurial dreams.
Most events of the BRA Network are aimed to have a social impact in our community, that’s why they tend to partner with non-profit organizations so that the profit raised goes to a good cause.
Carrie gives an inside peek of how the community works. Everyone is clear on the core values and mission of the BRA Network;everyone has a voice and everyone listens to one another.
Thankfully, before the pandemic, the BRA Network functioned mostly in an online mode, which did not bring any hardships to the community at all, except for the events that were cancelled.
Carrie sees building relationships as a marketing strategy and as the foundation of her business.

To learn more about Carrie, make sure to visit her website or follow her on Instagram. You can also join the BRA Network!

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Do you know that you need to create content for your social media, but don’t know where to start? You’ve tuned in into the right podcast! Today on Coffee N.5 we have Carolyn Stine, a female founder, content coach, writer, and content creator who works with female solopreneurs looking to uplevel their sales by showing up authentically and strategically on Instagram. Carolyn definitely knows all the do’s and don’ts concerning the social media world, let’s hear it out!

Highlights:

Carolyn speaks the truth about organic content in social media: maybe not all of your followers will see your content as soon as you post it, that’s why consistency is SO important.
The importance of sharing authentic and personal content that feels right to you: you can set your own limits based on your personal comfort.
In order to stand out from your competition, try to bring content to life by discovering and empowering your X factor and your purpose.
Even though people tend to leverage their success on social media based on their follower’s quantity, what really matters is quality: if you have an engaged community of only 300 followers that’s awesome!
Carolyn explains some do’s and don’ts that you need to know in order to create great content in social media.

To learn more about Carolyn, check her website or follow her on Instagram.

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Writing is one of those things that you either love or absolutely hate. Today’s guest is a lover of writing! Marisa Donnelly is a writer, editor, teacher/tutor, and founder of Be A Light Collective, a virtual and San Diego based writing/editing services company with a mission of reshaping what traditional education looks like through a relationship-based learning lens. For Marisa, writing is as essential as breathing, which is why she’s here to tell us all about her tricks and tips when putting down pen to paper!

Highlights:

Ever since Marisa was a little girl, she always enjoyed writing and that’s what inspired her to pursue a career in writing, and then create her own business.
Having writer’s block every once in a while is totally normal, and Marisa gives her best advice on how to overcome it.
How to find your voice in writing, by leaning into who you are as an individual and letting your words flow naturally.
Why research is one of the most important steps in writing an accurate blog, even though it’s probably the least fun part of the process.
Not letting your voice get lost by tweaking the content too much based on the opinions of others (although it’s OK to ask a family member or a real friend what they think).
Avoiding grammatical errors in the fast-paced blog industry, where fewer and fewer people revise what they write and tons of typos/mistakes in grammar are found!
The keys to create effective sales copy: being authentic and having great storytelling skills.

To learn more about Marisa, you can check out her website and follow her on Instagram.

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Our professional journey can say a lot about us but it does not necessarily define who we truly are. Today’s guest, Yanina Oyarzo, believes that we’re constantly learning and evolving, which may lead us to change our current position and aspire to bigger opportunities which may not fit with what we always thought we would do as professionals, but that’s okay! Yanina is a Venezuelan-American host/producer, brand consultant, and model who has had every job you can think of: that’s why she’s here to share her wisdom and inspire you to aspire!

Highlights:

Yanina’s journey from working for a music industry in Miami, to landing in LA and becoming a bilingual host which had always been a dream of hers.
Some advice on how to present your resume based on the experience that you have had and the skills the companies are looking for.
The importance of learning, evolving, and adapting to new technologies and trends as professionals truly helps you stand out from the competition.
Yanina shares some of her marketing and social media knowledge by describing which social media platform is ideal for each one of your goals and needs.
What Yanina truly finds gratifying about her job is giving back: helping her followers overcome tough situations gives her profession a deeper purpose

To learn more about Yanina, you can visit her website or follow her on Instagram.

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Being strategic in public relations can have big wins, and they can happen fast. Where do you start and what are you trying to accomplish? Today in Coffee N5, Lexie Smith, who is the founder of an online PR coaching platform and corporate training program called “The PR Bar”, explains in our one on one conversation the business basics, common differences with marketing campaigns and how to interact with the media.

Highlights

The secret sauce to grow your career and the path to become a founder
The importance of teaching how to PR people or companies the correct way and being cautious of every important detail, in order to achieve success in Public Relations.
What it means to build your strategy, and how it can empower your objective with the resources of public relations.
How to easily see the differences of the data measurement tools between marketing and PR
The power of interacting with a journalist. How to make sure to establish a business relationship and become valuable and relevant.
The formula to identifying how public relations will influence your goals

To learn more about Lexie Smith and her work, follow her on Instagram, Twitter, or you can find her on LinkedIn or the Website.

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When becoming a mother, your schedule may go out of control and sometimes it’s hard to find a balance between your own personal life and taking care of your child at the same time. Today’s guest, Jennifer O’Shea, knows exactly how that feels and that’s why she created her own blog called “Teach.Workout.Love,” a Working Mom Blog Community for all busy moms and milspouses. Jennifer wanted to create an outlet for moms to share their creativity and inspiration on balancing life, motherhood stories, and staying healthy and fit.

Highlights:

As a military spouse, Jennifer had to move from New York to Washington: when she did so, she realized that she had to make new friends. That’s how she started blogging and connecting with other mothers in order to figure out how to bear with motherhood all together.
When it comes to receiving advice from people online, especially if it’s about health-related concerns, Jennifer thinks it’s best to first ask your doctor, and then be open to other suggestions.
Although it may sound crazy, Jennifer has actually made real friends online and she has even founded a business with one of them!
Balancing your mother persona and working persona requires a lot of time management. Inevitably, some things may overlap but it’s good to manage a schedule in order to avoid that.
Jennifer gives some useful tips on finding inspiration to write in blogs
When having to make a review on your blog about a product that you don’t really like, it’s best to talk to the company and be honest.

To learn more about Jennifer, you can check out her blog or follow her on Instagram

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Most people don’t realize that pleasure and connection are aspects of our sexuality that we cannot leave out of our lives. This is what today’s guest, Shannon Chavez, strongly believes. Shannon is a sexual health and wellness specialist who specializes in “all things sexuality," including help for men, women, LGBTQIA, and couples. If you are looking for a safe and judgement-free zone, this is it!

Highlights:

Shannon explains how, even as a little kid, she always felt curious about the concept of sex since it used to be a topic thoroughly forbidden by her conservative family.
How people tend to feel either shocked or really interested in what a sexual specialist does, and how Shannon deals with the misconceptions of her profession.
Shannon explains what are some of the most common concerns or problems that people encounter in their sex lives.
The importance of realizing that our own spirituality and our conception of who we are truly affects our sex life.
Movies, TV shows, banners and billboards are constantly bombarding us with a certain image of what is considered sexy, and that often makes some insecurities come up.
Shannon details the difference between sexy and sexual: yes, they are NOT the same!

To learn more about Shannon, you can visit her website or follow her on Instagram

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Nowadays it is difficult to achieve success in a business without making a lot of effort, but we struggle with more problems in modern society. So what are the keys to having great success in the drag world? In today’s podcast we are joined by Heklina, a drag queen and business person who shares with us some of his knowledge in the business about interacting with others. Heklina invites us to find ways to communicate with others and the importance of making a great effort in what you love to do.

Highlights:

The importance of doing your job with hard work, effort, and making a balance in taking it seriously and enjoying your passion in order to achieve success in your business.
A drag contest was created by Heklina, in which many famous people were invited to perform and make an appearance (for example: Lady Gaga, Cher, Pink!, Gwen Stefani).
Heklina believes that new generations love to gossip, and you can find their problems in social media. He says that whenever possible it is best to have a personal talk about their problems and fix them, rather than making a post on Facebook.
Young drag generations have an influence in ¨RuPaul's Drag Race¨ show. Heklina says that their main goal is entitlement and that they want results now, but it's not so easy; it is necessary to put in a lot of effort.

To learn more about Heklina and his work, follow him on Instagram or you can find him on LinkedInor the Website.

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Relationships can be hard work. But so is being single! No matter your status, if you are willing to work...everything is possible. From the impact of our first role models in our romantic behavior as adults to the fear of being alone, Dr. Wendy O’Connor tells it as it is. As a marriage and family therapist and love and relationship coach, she has seen it all and is here to share it with us.

Highlights

Teenagers and the search for identity. Confusion is normal but don't stay confused!
Young adulthood: intimacy vs. isolation
The impact of role models in our romantic relationships
Generativity vs. Stagnation: our attitude towards life
Noticing the behaviors we don't like to empower ourselves
Bad relationships and the fear of being alone
Couples in crisis and the will to work on the problem
Being single and “marketing” yourself
Knowing when we feel light and when we feel that "heaviness"

If you want to know more about Dr. Wendy O’Connor or make an appointment with her, you can visit The Traffic Light Center’s website.

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Nowadays we communicate constantly, but we struggle to do it effectively: how something so natural turns out to be so hard? In today’s podcast we are joined by Jacqui Zadik, a Canadian freelance writer and communication expert who shares with us some of her knowledge in interacting with others. Jacqui invites us to find new ways to connect with one another in a higher and more respectful way in order to have a positive and effective communication.

Highlights:

The importance of actively listening to the other person or carefully reading a text message during a conversation in order to understand correctly what the other person is trying to say and not jump into mistaken conclusions
Jacqui strongly believes that whenever possible, it’s best to have verbal communication over phone or voice message because it’s much more intimate and understandable than having a simple text conversation.
Because of technology, Jacqui believes that most conversations are held over text messages or emails, and deeper face-to-face conversations are lacking.
Trusting in your own abilities, talents and believing in yourself should encourage you to take chances and not holding back because of fear anymore.

To learn more about Jacqui and her work, follow her on Instagram or you can find her on LinkedIn

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Travel, food, wine, and fashion are four things that most people love. However, today’s guest, Emily Martin, has turned them into her true passion and business by creating The JetSetting Fashionista blog. This blog is visited by luxury and fashion seekers and lovers of food, wine, and travel around the world! Emily, who has an extensive background in luxury fashion, loves writing about hotspots and hidden gems in the food and wine industry while also documenting her travels. Our guest also has her own business of events and communications where she offers wine events in San Francisco together with strategies in Marketing, Digital Marketing, Social Media, and Partnerships.

Highlights:

Emily explains how The JetSetting Fashionista blog was born and how it started being a hobby that stemmed from her habit of traveling from a young age and her friends asking for suggestions as to where to eat or drink in different countries.
Wine is a big interest for Emily and she thinks it’s more than just a drink because it is intertwined with the culture and history of each place.
The importance of SEO and writing authentic content in your business, instead of seeking more and more traffic or followers.
How Emily got started in doing partnerships and events with wineries and building a business from her hobby.
Emily explains how the COVID-19 pandemic has changed the wine business financially and in terms of the customer experience inside the stores, since everything has gone digital.

Learn more about Emily by visiting her blog and follow her on Instagram

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Finding alignment in our lives is definitely not an easy task. However, today’s guest, Kelley Hoag, is an expert on that! Kelley is a behavioural health advisor who knows how to make people’s lives more balanced and help them have a better relationship with their habits. Kelley definitely has a deep understanding of behavioural health since she is a certified Health Coach and she has extensive background experience in applied behavioural analysis.

Highlights:

Kelley explains what being a behavioural health advisor is and how she bridged two of her passions together when creating her profession, health coaching and behavioural analysis
What is your Shadow, what role it plays in our internal self, and how it drives our external behaviours
The importance of aligning with your self-worth and prioritizing yourself in order to live a well-balanced life
Kelley describes some challenges she had to overcome when wanting to become an entrepreneur and how she managed to do that
When wanting to get out of a toxic relationship, Kelly explains the importance of also examining our own toxicity and bringing clarity to our own role in the relationship

If you want to know more about Kelley, you can visit her website or follow her on Instagram

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The word “religion’ means something different to each one of us, and there are multiple ways of defining it. On today’s podcast, we have Sam Spector, a 31-year old rabbi of the Congregation Kol Ami, Utah's largest Jewish synagogue, who is here to enlighten us on his vision of faith and how it leads to creating a path of growth within ourselves.

Highlights:

Sam explains that faith can help people find themselves because it can be perceived as a channel of expression for our beliefs and hopes.
The importance of seeing beauty in other races, religions and ethnicities without forgetting that each one of us is unique and different.
Sam describes his unique way of giving advice to people who come to him asking for help: he tries not to be judgmental and always joins them in walking through their narratives and traditions in order to understand more about themselves.
Sam brings a new perspective in understanding that everyone can make mistakes, because it makes us humans, not less of a good person
Religion not as the answer to everything, but as a tool to channel our hopes and work towards being a better person.

You can learn more about Sam by visiting the Congregation Kol Ami’s website

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Have you ever thought about seeing the world through a collaboration lens? If not, it’s time to do so! Today’s guest Baily Hancock is a collaboration consultant who creates strategies and provides frameworks that enable entrepreneurs, organizations and individuals to achieve their goals by thinking collaboratively. She knows everything about the importance of networking and how it can enhance anyone’s business.

Highlights:

Baily explains her own way of connecting people together
The importance of not burning one’s bridges
Steps Baily follows when finding partnerships for her clients
Tips for reaching out to potential partners or collaborators
Temporary rejection is not a permanent “no”
Why networking events are not a great idea
Issues people encounter when wanting to collaborate

You can learn more about Baily by visiting her website or following her on Instagram. Also, make sure to join her Collaboration Coalition Group on Facebook!

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Fashion and music are two artistic worlds that can surely go hand in hand, and today’s guest, Coco Disco has definitely proved that. She is an LA-based DJ and stylist who has travelled all over the world imprinting her talent on the fashion, music and beauty industry. Most recently, she has just launched her last clothing collection that is all about sheer and sparks that can be worn on any occasion, and she’s also making new music that will be released pretty soon.

Highlights:

Coco’s international upbringing
The importance of traveling
What is the inspiration behind Coco’s new collection
How’s Coco’s next clothing collection going to look like
How to style different people in magazines or publications without invading their own personas
Fashion as a complete cycle
How did Elise’s brand name “Coco Disco” come up
Advice that Coco would give her younger self

You can learn more about Coco by visiting her website or following her on Instagram

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When feeling attracted to someone, thousands of questions run through your mind. Why am I attracted to this person? How can I catch their attention? Am I good enough?. Today’s Coffee’s N. 5 guest, Spicy Mari, can help you with that: she’s a relationship expert who knows everything about The Law of Attraction, and she shares a bit of her vast knowledge with us. She owns a Relationship Consulting Firm called “The Spicy Life” where expert advice and supportive coaching is given.

Highlights:

Get to know the reasons that make you feel attracted to someone
The importance of branding yourself and how you present to others
Fundamental elements for having a healthy relationship
Tips to know when to compromise
Learn to say yes
It’s important to value and date yourself

If you want to know more about Spicy Mari, you can follow her on Instagram or visit “The Spicy Life” website

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Have you ever thought about what it takes to bring an idea to life? On today’s episode we have as our guest Niki Smart, professional car designer and founder of A Bike Company. Niki tells us about his journey to become a successful car designer and the way his experiences helped him to make the most out of his mistakes. He was an exterior design manager for the General Motors Advanced Design team in Los Angeles up until 2019, and oversaw the design of the Cadillac Ciel Concept, a hybrid electric concept car released in 2011.

Highlights:

How Niki achieved his childhood dream of becoming a car designer.
The importance of teamwork to achieving a perfect result.
Niki’s journey from being a boy who loved everything with wheels to becoming one of the top car designers in the world.
How to come up with ideas that help you develop your brand.
Understanding the difference between designing to meet the client’s needs and doing it because you believe in the project.

If you want to know more about Niki you can follow him on Instagram or visit his website.

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Some say that the secret to a well-balanced life is a cup of coffee in one hand and a good book in the other. On today’s episode we have Patrick McGinnis as a guest, who is an expert in finding that balance. Author of the international bestseller “The 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job” and host of the hit podcast FOMO Sapiens, Patrick shares with us his journey to become a venture capitalist, writer and speaker who has no fear of reinventing himself. Highlights:

Why Social Media has had an impact on the FOMO phenomenon
The importance of not comparing your behind the scenes to someone else’s highlight reel.
How Patrick coined the term FOMO.
How to find the power to choose what you actually want in business and life.
How to stop wasting time on little decisions that don't matter.

If you want to know more about Patrick you can follow him on Instagram or visit his website. You can also check out his latest book: Fear of Missing Out: Practical Decision-Making in a World of Overwhelming Choice.

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The 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job

Fear of Missing Out: Practical Decision-Making in a World of Overwhelming Choice

On today’s episode we have Alexa Curtis. Alexa was born and raised in Connecticut, but always knew that she belonged somewhere else. She started a fashion blog at just 12 years old that later evolved into a lifestyle website and podcast for teens and parents where they could discuss several topics such as self-image, social media and mental health and found her passion for helping others. She has spoken in numerous colleges and in 2018 launched her own radio show on Radio Disney, “Fearless Every Day”.

Highlights

How Alexa found her true passion and decided to follow it despite the bumps in the road
How to accept and embrace your uniqueness
Why social media has a huge impact on mental health
The importance of parents’ role in social media
Alexa’s transformation and journey to become a successful and fearless young woman

You can learn more about Alexa by visiting her website or following her on Instagram

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Sometimes, having coffee with your friends is all the therapy you need. On today’s episode, we have the awesome Emily Merrell as a guest. Founder of Six Degree Society, Emily knew what she wanted to do since she was very young: to give ear to other people’s stories and help them to create meaningful connections. With her ability to listen and her passion for networking, she now dedicates her life to helping others nurture relationships.

Highlights

Emily’s journey of transforming her side hustle to be her full time business.
Actionable tips and practices to help you network.
Overcoming your fears and finding that thing that makes you stand out from the crowd.
The importance of allowing yourself to brag to others about your accomplishments.
The secret formula to successfully network.

You can learn more about Emily by visiting her website or following her on Instagram

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Tapping into your most courageous self might be one of the scariest things that one can do. Yet today’s Coffee’s N.5 guest Dr. Ally Powell believes that giving yourself the confidence to step into something that maybe you wouldn’t normally do is a way todiscover a strength that maybe you didn't know you had. She also shares with us some good tips to help us navigate through change and to face new challenges.

Highlights

The importance of having the courage to do things that you wouldn't normally do
Learn to step back and observe the situation to understand it better.
Different doesn’t mean good or bad, it just means different.
We can learn to build something new from those differences that unite us.
It’s important to be kind to yourself.

In-person or online –– an interview is one of the most important aspects when it comes to your career, get this template to help you land your dream job!

You can learn more about Dr. Ally by visiting her website or following her on Instagram

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Are college students really prepared to face the real world after school? Today’s Coffee N.5 guest has a few tricks that might help them prepare better for the scary world after College. Elana Lyn Gross is a journalist and founder of the website, Elana Lyn for millennial women. She has just published her first book “What Next?: Your Five-Year Plan for Life after College, an all-inclusive guide to successfully reach your goals after college graduation and how to prepare yourself for the outside world.

Highlights:

Elana’s journey into becoming a journalist and the author of “What Next?: Your Five-Year Plan for Life after College.
Tips for college students who will soon be graduating and ready to face the real world.
The key for good writing is to before embrace your ideas.
The formula for pitch your work to get publish in a media outlet.

You can learn more about Elana on her website, Instagram, Pinterest or Twitter account.

Want to read more about Elana’s tips for creating the perfect email pitch to get media outlets to publish your work? Check out this free template.

Join us on our website for more information.

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Not everyone has the resilience to face obstacles and still fight to see their dreams turned reality, but that is exactly what today’s Coffee N.5 guest did. Billy Blanks Jr. began dancing when he was just a little kid, and since then he has turned his passion into his business. He first began by teaching others how to stay fit in his studio with his series Dance It Out, and now he has solidified his dream with the Moving Fitness Talk Show, “Dance It Out on Lifetime.”

Highlights:

Billy’s journey to becoming an international fitness-guru and how he turned his passion for dancing into a business and a TV show.
Embracing new skills and positive energy.
The importance of using your platform to build a community and unify people.
Why everybody should embrace dancing regardless of their body type or their dancing skills.
How dancing can help you heal and overcome challenges.

If you want to learn more about Billy Blanks visit his website, Instagram, Facebook, Twitter or YouTube channel.

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How do you train your mind to step out of the self and to see the world from someone else’s perspective? Michael Ventura, CEO and founder of brand and business consultancy Sub Rosa, joins us today to talk about life, work and an essential concept during these trying times: cognitive empathy, or the capacity to understand others from their own viewpoint. Thanks to this ability, we can learn more deeply about others in order to create better solutions.

Highlights

Thanks to cognitive empathy we can learn more deeply about others.
Without application, all of your good understanding of something goes to waste.
If you understand how others see the world, you can adapt yourself to their needs.
Detailed, deep conversations about what works and what doesn't work on a team are essential.
Identify the strengths and weaknesses of a relationship as it currently stands in order to make it better.

If you want to learn more about Michael visit his website, Instagram or Facebook

Interested in reading Michael’s Guide To Taking Authentic Action In Turbulent Times? You can do so here.

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You're unique, you're talented, and you've got something a million people would kill for. But now what? How do you market your skills to get people's attention and, most importantly, their business? Today on Coffee N5, we have Jennifer Berson, the CEO and founder of Jeneration PR—a modern public relations firm that works with companies to help grow their business—and Jeneration Academy, which provides courses and resources for entrepreneurs and individuals alike. Listen up and learn how to promote your own story, build your brand, and confidently create your next big thing.

Highlights:

How to add value to your brand.
The formula to pitch yourself to media outlets.
Embracing your personal story and using it to create your brand.
The importance of strategic pitching and find the right publications.
What are nano influencers.
How to work with influencers.

Grab a copy of Jen’s Agency Owner's Toolkit: https://www.jenerationacademy.com/agency-accelerator-toolkit

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What do you get when you mix publicity, pop culture and a little bit of coffee? You are about to find out. In today’s podcast we are joined by Melissa Cassera, a Publicity Strategist and Screenwriter with a deep love for caffeine that has helped hundreds of businesses to build an audience that’s obsessed with them. With two feature films that currently air on Lifetime Network, and three additional films coming out in 2020, Melissa is, without a doubt, a multi talented woman that has a passion for what she does.

Highlights

How to combine your professional skills with your passions and guilty pleasures
The key is to show yourself just as you are in your brand.
Don’t “edit” yourself out of your content.
Don’t be afraid to be rejected, you need to find your ideal clients.
There is no right or wrong way to be right now, we just need to respect how we feel.
If you show up as yourself, you will attract the right people.

You can learn more about Melissa by visiting her website or following her on Instagram

Grab a copy of the Swirl effect here

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