Brenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined Annette Richmond, Personal Brand Architect, Black Dog Marketing Strategies, to share tips on how podcasters can use LinkedIn to promote their shows.

Topics included:

✅ Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section.

✅ Driving potential listeners to your podcast by sharing 30-60-second audio bites.

✅ Why perfection shouldn't be your goal, and how to turn "mistakes" into "learning experiences" to teach others.

And more

📌 NEW Podcast: Content Marketing School.

Thank you for listening, I hope you found this episode insightful and relevant. If you're a coach, consultant, or entrepreneur, or just want to dive more deeply into content marketing. I hope you'll join me on my new podcast, Content Marketing School.

Available on your favorite podcast platform.

(Previously recorded, Live Show)

Follow Black Dog Marketing Strategies on social media

YouTube: https://www.youtube.com/@blackdogmarketingstrategies
LinkedIn: https://www.linkedin.com/in/annetterichmond/
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
Visit our website https://blackdogmarketingstrategies.com/

🎧 Smarter Career Moves Podcast: Recent Episodes

Annette Richmond, MA

1 Stop Relying On Ads

2 Target Companies

3 Update Your Email

4 Prep for Virtual Interviews

5 Use LinkedIn Strategically

1 Does the organization’s business or activity align with your interests and values?

1 If you’re applying for a higher-level position, say manager to director or even VP, you need to demonstrate your leadership abilities.

2 Take a critical look at your current position and identify any challenges you faced and overcame. Think of this in terms of Challenge, Action, and Result.

3 Identify any additional responsibilities you assumed that set you apart from other staff in similar roles, like stepping up to help your boss manage a project.

4 Think about any recognition you’ve been given over the years. Have you received industry awards or letters from a happy clients?

5 When it comes to team projects, of course you want to credit the team, but you also need to include whatever you did. The part you played in the team’s success.

1 Update Your Resume

3 Update Your Online Photos

4 Clean Up Social Media

5 Prepare For Salary Questions

1 Choose a quiet space where you won’t be interrupted or overheard. Avoid anywhere on your employer’s premises.

2 If you’re scheduled for a phone interview make sure you are someplace where you will have good cell reception.

3 Research the company just as you would before an in-person meeting to avoid looking like the lazy candidate.

4 Prepare notes and keep a copy of them and your resume nearby during your call.

5 Know your resume cold. Be prepared to answer questions about your claims on LinkedIn and other social media sites too.

1 Don’t lie. Even if it’s not picked up during the interview process, it may cause employers to rescind a job offer.

2 Don’t provide information about your hobbies and interests UNLESS they are relevant to your target position.

3 Don’t forget to include a Summary and/or Career Highlights in the top-third of your resume.

4 Don’t write in paragraphs or bullets only. Use a mix to make your resume easy-to-scan.

5 Don’t focus on things that you don’t want to do in your next position. This can backfire on you.

6 Don’t have any misspellings, typos, grammatical errors. Read your resume backwards to catch mistakes.

7 Don’t use “vague” terms like “responsible for” and “duties included.” Action words get attention.

8 Don’t include an “Objective Statement” at the top of your resume. As previously mentioned, create a Summary.

9 Don’t only include a job overview. Focus on your achievements. Listen to Episode 8 to learn how.

10 Don’t be afraid to get help with your resume if you need it. Here’s what to look for in a resume writer.

1 Head shot - Many people don't include a head shot because they worry about discrimination. But not having one makes people wonder why. They think you're hiding something.

2 Background photo - A lot of people don't bother to put up a background photo. But not having one makes your profile, and by extension you, look out of touch.

3 Headline - LinkedIn calls the Headline a headline for a reason. Don't just use the default headline, your job and title, use LinkedIn's headline sell yourself.

4 About - Don't waste this space selling your employer or fill it with a boring biography. Use it to tell your career story.

5 Professional Experience - If a recruiter stumbles on your LinkedIn profile, don't think job titles and employer names are going to sell him or her. They want to see what you can do. It's also a place to add some personality