Facebook Ads with a Twang: Recent Episodes
Ben Blackmon Chief Results Getter, Marketing with a Twang
Facebook ads with a Twang is dedicated to taking the often over complicated process of creating successful Facebook ads and breaking them down step by step in less than 10 minutes at a time.
Inside this episode:
- Gratitude For You
- Behind The Scenes
- A Warning
- Ads With A Twang Podcast
*** Please help me launch my new podcast, Ads With A Twang. https://adswithatwang.com
Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
Farewell to Facebook ads with a Twang https://onefocusmarketing.com/episode106 #twang
Inside this episode:
- New and Different
- Opt-In Page Details
- Thank You Page Details
- One Word Openings
*** Please help me launch my new podcast, Ads With A Twang. https://adswithatwang.com
Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
How To Grow Your Facebook Group and Email List https://onefocusmarketing.com/episode105 #twang
Inside this episode:
- YES, if…
- You have a proven offer
- You know your expectation
- You know how to measure success
*** Please help me launch my new podcast, Ads With A Twang. https://adswithatwang.com
Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
Should you even be running Facebook ads right now? https://onefocusmarketing.com/episode104 #twang
Inside this episode:
- What funnels can you use with your ads
- Why you can’t rely solely on your Facebook ads AND YOU SHOULDN’T
- Where should you promote your funnel
Facebook Group: http://bit.ly/twanggroup
Back to Basics Videos: https://marketingwithatwang.com/basics
Inside this episode:
- How to define your ideal audience for your ads
- What kind of offer should you make to your audience
- Will your audience pay for your offer
Facebook Group: http://bit.ly/twanggroup
Back to Basics Videos: https://marketingwithatwang.com/basics
Inside this episode:
- Why getting caught up in the latest feature is a rookie mistake
- When in doubt keep it simple
- How to get back to basics step by step
Facebook Group: http://bit.ly/twanggroup
Back to Basics Videos: https://marketingwithatwang.com/basics
Inside this episode:
- The 3 key things you must have to make this work
- What most will never do but must be done to make this kind of money
- How to use Facebook ad spend reinvestment to compound your results
With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup
Inside this episode:
- Active marketing vs Passive marketing
- Why learning Facebook ads yourself will pay massive dividends
- 30 Day Facebook Ad Plan
With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup
Inside this episode:
- The difference between strategy and tactics
- How to use strategy to achieve your goals
- Why you don’t want to put faith in your Facebook ads person for your strategy
With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup
Inside this episode:
- The 5 must know numbers before you start your ads
- Why defining your OWN cost per action is so important
- Why copying off your “neighbor” doesn’t work
With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup
Inside this episode:
- What to do if you’re getting a lot of clicks but no conversions
- How to fix high cost conversions
- Why you’re not getting very many clicks and what to do about it
With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup
Inside this episode:
- Images or video? Which is better?
- The #1 thing you can do to improve ad relevancy.
- Hashtags - are they even a thing in ads?
- How important is ad copy?
- What kind of images convert the best.
With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup
Inside this episode:
- Are IG ads right for you
- Should you run FB and IG ads at the same time
- How Instagram ad metrics aren’t the same as Facebook
- Should you use images or videos
- Do IG ads have different rules than FB
With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup
Inside this episode:
- Do you need a bajillion followers to make Instagram ads work?
- Should you create separate ads for FB and IG?
- Is your target market even on IG?
- Video or image ads… which actually work.
With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group. http://bit.ly/twanggroup
Inside this episode:
- 5 Nitty Gritty things that you must know if you are mentioning coronavirus in your copy
- What isn’t working right now and how to fix it
- An old school ad technique that nobody uses yet always works if you do it right
With everything that’s going on I’m making myself more available to answer questions. Message me on Facebook or ask your question in the Facebook Ads With A Twang Group.
Interview with Master Facebook Ads Marketer Zach Spuckler
Inside this episode:
- Why it is crucial to always be reading the market and pivot quickly
- The exact 3 step process Zach uses to figure out why an ad isn’t working and how to fix it
- Why you MUST have a plan to invest back into your ads
- The #1 secret to winning with Facebook ads in 2020 and beyond
*** Zach’s latest offering - (it is amazing I have it)
The Launch Ceiling Shattering Masterpack
https://heartsoulhustle.com/masterpack
Inside this episode:
- What is CBO
- Which type of creative works best
- How should you set it up
- When does it start and how does it affect your existing ads
*** Want to know more about my Marketing With A Twang Membership?
https://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
Inside this episode:
- The 3 worst ways to come up with your budget
- Why every ad actually helps your marketing even if it fails
- How to determine what you should spend on your ads
- The secret behind winning with Facebook ads
*** Want to know more about my Marketing With A Twang Membership?
https://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
Inside this episode:
- The 4 crucial elements you need to understand from Facebook ads (but you’ll only get them if you run an ad every single day)
- What kind of ads you should run
- How to budget for it
*** Want to know more about my Marketing With A Twang Membership?
https://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
Inside this episode:
- The 3 worst ways to come up with your budget
- Why every ad actually helps your marketing even if it fails
- How to determine what you should spend on your ads
- The secret behind winning with Facebook ads
*** Want to know more about my Marketing With A Twang Membership?
https://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
Inside this episode:
- How to get Facebook to ‘reward’ your ads
- How to take one blog post and 3x the results
- What kind of budget you should use for this strategy
*** Want to know more about my Marketing With A Twang Membership?
https://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
Inside this episode:
- The scariest day in your business
- The problems with using only Facebook
- How to insulate your business so you can remain in business
- What can happen if you don’t diversify
*** Want to know more about my Marketing With A Twang Membership?
https://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
Interview with Social Media Strategist and Facebook Ads Ninja - Laurel Portié
Inside this episode:
Laurel’s behind the scenes best strategy that keeps her clients calendars full - She doesn’t leave ANYTHING out!
How mindset affects ad performance
Her top 3 things she does to create a winning strategy
Want to know more?
Check out Laurel’s $7 a month mastermind
http://bit.ly/7dollarcoaching
YouTube Video: https://youtu.be/FiQbons-Ng4
*** Want to know more about my Marketing With A Twang Membership?
https://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
21 Ways you’re sabotaging your Facebook Ads
For the complete list visit:
https://onefocusmarketing.com/episode83
YouTube Video: https://youtu.be/-qFh77n1B54
*** Want to know more about my Marketing With A Twang Membership?
https://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
How to really boost a Facebook ad post
Inside this episode:
Why boosting is good for some things and not others
Defining the objective of your boost
What types of posts should you boost
How long should you boost a post
What should your budget be
YouTube Video: https://youtu.be/ipzUT6ThTAQ
*** Want to know more about my Marketing With A Twang Membership?
http://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
How to out market everybody with Facebook ads
Inside this episode:
- Why the input of the ad is the least important part
- How to prepare before you start running ads
- What 80% of Facebook advertisers do and why you want to do the complete opposite.
YouTube Video: https://youtu.be/-J8rDTY8Wjg
*** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup
Interview with Facebook Ads Expert Liana Ling
Inside this episode:
- The #1 thing you must master to have successful ads
- The best strategy she uses to get her clients results
- What happens when you turn ads off and then back on
- Why you should always create a new ad instead of fixing an old one
- You can contact Liana on her website:
https://powerupstrategy.com
YouTube Video: https://youtu.be/3Z81wcZGrhA
*** Want to know more about my Marketing With A Twang Membership?
http://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
The end of the Facebook pixel as we know it
Inside this episode:
- What is the Facebook pixel anyway
- Difference between pixels and cookies
- Problem with pixels
-
- FTC Privacy - http://rcl.ink/4aH
- Will the pixel really go away
YouTube Video: https://youtu.be/NhW3Iv22sPw
*** Want to know more about my Marketing With A Twang Membership?
http://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
What they DON’T teach you in Facebook ads school
Inside this episode:
- Where you should spend 80% of your time
- The #1 thing you must do to make your Facebook ads strategy work
- A simple strategy to give your ads the best chance of being a success
Youtube Video: https://youtu.be/AVZSnAGbeV8
*** Want to know more about my Marketing With A Twang Membership?
http://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
The social proof myth of Facebook ads
Inside this episode:
- Does having social proof on your ads really help
- What are the downsides of social proof on your ads
- Which ads are the best for social proof
- How you can get more social proof on your ads
Youtube Video: https://youtu.be/U--WwdmCQkM
*** Want to know more about my Marketing With A Twang Membership?
http://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
How to setup and use Instagram ads
Inside this episode:
- Instagram ad basics
- Types of ads you can use
- What kind of images you should use and size
- Should you use video
- What sort of copy is best
Youtube Video: https://youtu.be/apJ_Ck3G9_g
*** Want to know more about my Marketing With A Twang Membership?
http://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
Here is what’s inside this episode:
- It is growing so FAST - get on board now.
- Another way to reach your market
- Why Instagram ads work for almost everybody
- DISCOUNTED - right now they are heavily discounted
Youtube Video: https://youtu.be/P3XbfG3Gbyc
*** Want to know more about my Marketing With A Twang Membership?
http://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
This episode outlines everything you need to set up a mini-training so you can run Facebook ads and get engaged subscribers.
Here is what’s inside this episode:
- How to create a mini-training
- The 2 types of ads you’ll need to run
- What your email follow up sequence should be like
- Why this works
Mini-Training Cheat Sheet: http://rcl.ink/pJj
Youtube Video: https://youtu.be/W5MpRYMTd7E
*** Want to know more about my Marketing With A Twang Membership?
http://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
Running Facebook video ads to your content is the best way to get maximum impact at the lowest cost.
Here’s what is inside this episode:
- Benefits of running video ads
- Best types of ads to use and for which objective
- Whether or not your video should be professionally done
- How to promote your content/product or services
Facebook video recommendations: http://rcl.ink/wfL
Youtube Video: https://youtu.be/cWOlKQcHv-I
*** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
Is it better to run ads on Facebook or LinkedIn?
Here’s what I’m covering on this episode:
- Pros and Cons
- Cost comparison
- LinkedIn Sponsored Mail
- Features of both
- How to use LinkedIn organically
LinkedIn Guide: http://onefocusmarketing.com/linkedinguide
Youtube Tutorial: https://youtu.be/jF-IZDVXaUY
*** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
Find out what you need to know BEFORE you try using Facebook’s income targeting option.
Discover the best alternate ways to narrow your targeting other than by income.
Video tutorial: https://youtu.be/bgrWA0u5lGQ
*** Want to know more about my Marketing With A Twang Membership?
http://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
There are 11 Facebook ads objectives. You DON’T need all of them.
Find out which 4 are the only ones you’ll need and why.
Episode References:
http://onefocusmarketing.com/episode61
http://onefocusmarketing.com/episode65
Video tutorial: https://youtu.be/41HpvnEbuN8
*** Want to know more about my Marketing With A Twang Membership?
http://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
Nobody talks about these!
What is a discovery campaign?
Learn the 3 types of discovery campaigns and how you should use them
Find out the 4 reasons they may not be for you!
A discovery campaign might be exactly what you need to take your ads to a new level.
Video tutorial: https://youtu.be/Jzaql6NrXqM
*** Want to know more about my Marketing With A Twang Membership?
http://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
Seems like most of the people who run ads on Facebook forget that first and foremost Facebook is an engagement social media platform.
Facebook wants people to keep coming back and stay longer. So it makes sense they give preferential treatment to advertisers that have really engaging and entertaining ads.
Seems like most of the people who run ads on Facebook forget that first and foremost Facebook is an engagement social media platform.
Facebook wants people to keep coming back and stay longer. So it makes sense they give preferential treatment to advertisers that have really engaging and entertaining ads.
On this episode, I cover what engagement really means. What both Facebook and you get out of it and what happens if you don’t engage.
I also cover 4 different types of ads and what makes them great to test.
Episode References:
http://onefocusmarketing.com/episode61
http://onefocusmarketing.com/episode65
http://onefocusmarketing.com/episode49
*** Want to know more about my Marketing With A Twang Membership?
http://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
People are always asking me why their ads aren’t working and I’ve talked about it A LOT on the podcast but it deserves going over it again.
Keep it simple. Keep an open mind. Know your numbers AND remember it might not be the ad at all.
On this episode, I cover the two fatal mistakes and the 3 step process of evaluating your ads/funnel.
When going through the process make sure you go back to front.
I reference episode 62 - http://onefocusmarketing.com/episode62
*** Want to know more about my Marketing With A Twang Membership?
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Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
Post engagement ads are often an overlooked and underutilized Facebook ad objective.
Mostly because it can be really difficult to gauge if they’re working or not.
Even though you can’t be quite sure how your ad is doing just from Facebook metrics I’m going to dive in on why and how you should be using these types of ads.
Especially if you’re a content creator!
Come and check out episode 65.
Instructional Video: https://youtu.be/kUBYnk_C_Nk
*** Want to know more about my Marketing With A Twang Membership?
http://MarketingWithATwang.com
Join my free - Facebook Ads With A Twang Group: http://rcl.ink/LYO
This episode dives into dynamic ads. If you’re like me when someone mentions the word dynamic in conjunction with marketing my eyes just kind of glaze over.
Here’s the good news though. Understanding and using dynamic ads in Facebook ads manager is easy.
If you like to test and really want to know what combination of ad copy, image, buttons, and headlines work the best then this episode is for you.
Come check out episode 64.
*** Want to know more about my Marketing With A Twang Membership?
http://bit.ly/mawtclub
This episode is just a list of some of the people I follow and why. They all have a great message and unique style that makes them the best at what they do.
I do not know any of them personally and I’m not an affiliate. I just dig them.
In no particular order:
- Jon Loomer - JonLoomer.com
- Mari Smith - MariSmith.com
- Rick Mulready - RickMulready.com
- Ezra Firestone - SmartMarketer.com
- Justin Brooke - AdSkills.com
*** Want to know more about my Marketing With A Twang Membership?
http://bit.ly/mawtclub
This might be the best episode I’ve done but really, you’ll have to be the judge.
Today I’m giving you the 3 steps you absolutely must have to create a massively successful Facebook ad.
Also, this episode will show you exactly what you need to know to figure out why your current marketing funnel may not be converting the way you want.
I’m really excited to share this with you and please leave me a comment and let me know what you think.
Here comes Episode 62!
Here is the video that walks you through step by step:
https://youtu.be/b8ZMFvHIKR4
*** This is exactly the kind of stuff we’re talking about in my Marketing With a Twang Membership Club - for more info on it click here ….
http://bit.ly/mawtclub
If you’re not using video ads then start. Immediately!
I’m not talking about some high dollar production video but rather a really crazy valuable content-driven video.
More emphasis on the content than the video quality.
These kinds of videos can help you find high quality, super low-cost people to retarget with your other offers.
So check out episode 61!
Here is the video that walks you through step by step:
https://youtu.be/odiJqjb0ZDs
*** If you are looking for the easiest way to learn and get support with Facebook, Twitter and YouTube ads that will help you make more money while staying in 100% integrity with your core values then check out my Marketing With A Twang Membership.
http://benblackmon.com/membership
This might be one of the most disputed topics among Facebook ad managers.
Should you separate out each interest when running ads or should you just lump them all together and let the Facebook pixel help you out.
Even the multi-million dollar media buyers can’t decide for sure.
So what should you do?
Find out on Episode #60
Here is the video that walks you through step by step:
https://youtu.be/GhpPSBj1N6Y
*** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course: Facebook Ads With a Twang for Beginners
All podcast listeners get a 70% discount! Yep, you read that right 70%!
Go to: http://benblackmon.com/twang and get all the details.
Enter in coupon code: TWANG (in the payment section)
“... the time to buy is when there’s blood in the streets.” - Baron Rothschild
That old quote about the stock market is just as true for Facebook ads.
When people start saying the sky is falling and running for the hills that is the time to do the exact opposite of the masses.
Facebook ads are going through a phase that ALL major marketing platforms have been through.
I’m starting to see a mass exodus of Facebook advertisers and Facebook ads managers who were just here picking low hanging fruit.
Many didn’t have marketing skills but just knew how to input an ad and for awhile that’s all you needed to know.
Here is the really good part though...
A gap is now being created. Those of the opportunists leaving and those that are willing to do the simple but not easy work of actual marketing.
On episode 59 I talk about why now is the best time to get into Facebook ads.
I’m not saying you should abandon other marketing channels by a long shot but that Facebook is prime for opportunity.
Here are some of the key things I mention that you’ll need to pay attention to:
- Do your research! Know your ideal customer. - check out this tool over at HubSpot that will help you identify them:
http://makemypersona.com - Learn how to write better ad copy -
The Adweek Copywriting Handbook - Joe Sugarman - Remember Facebook is an ‘engagement’ platform, so make sure your ads entertain them!
- Give amazing content - way beyond what they’re expecting
- Map out your strategy ahead of time
- Learn how to craft your ads and input them the right way. You can get my beginners course (see below for a huge discount) or buy another one. If you don’t buy my course JUST MAKE SURE THEY ARE GIVING YOU REGULAR UPDATES.
Facebook ads change often. You’ll want to stay on top of it.
Here is the video from this episode.
https://youtu.be/pld1B3tCflA
*** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course: Facebook Ads With a Twang for Beginners
All podcast listeners get a 70% discount! Yep, you read that right 70%!
Go to: http://benblackmon.com/twang and get all the details.
Enter in coupon code: TWANG (in the payment section)
Test, test, test. You gotta test! That’s the marketer’s mantra. It’s also the marketer’s scapegoat.
Yes, you do need to test but if you aren’t strategic about it then you may not get what you’re looking for.
On this episode, I talk about some of the things you can test and how to do it the right way.
Here is the video that walks you through step by step:
https://youtu.be/bT_8QVrs1IQ
*** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course: Facebook Ads With a Twang for Beginners
All podcast listeners get a 70% discount! Yep, you read that right 70%!
Go to: http://benblackmon.com/twang and get all the details.
Enter in coupon code: TWANG (in the payment section)
How important is social proof? Pretty dang important I’d say.
On this episode, I’m going to show you have to keep your Facebook ads social proof and carry it over into other ad sets so you can let the good times roll.
Here is the video that walks you through step by step:
https://youtu.be/9kaont0JG3Q
*** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course: Facebook Ads With a Twang for Beginners
All podcast listeners get a 70% discount! Yep, you read that right 70%!
Go to: http://benblackmon.com/twang and get all the details.
Enter in coupon code: TWANG (in the payment section)
Lately, I’ve been getting a lot of emails about why their Facebook ads haven’t been working as well. Why costs have gone up and reach has gone down.
On this episode, I answer these questions and dive into what’s been going on and why there have been some serious changes.
I also go over what you can do about it including how to leverage your ad spend.
The good news is that this recent change will separate the marketers versus the non-marketers and will really put those with the skills in a great position to get more traffic.
Check out episode 56 and subscribe to my podcast…
Want to see if we’re a good fit to work together? Schedule some time with me here:
http://onefocusmarketing.com/session
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
I have been leveraging LinkedIn to create successful Facebook ads for myself and clients for a few years and I used to talk about it all the time.
Guess it was so second nature I kinda forgot what an awesome strategy it is.
So, this episode is all about how to combine LinkedIn with Facebook to make a hugely successful Facebook ad campaign.
Find out this strategy that hardly anybody uses and stay 10 steps in front of your competition.
To see how to download your LinkedIn contacts here is the video:
https://youtu.be/zj15FmXhzVc
If you’re a content creator, coach, author, speaker or other type of service provider and would like to see if we’re a good fit to work together schedule a time with me here:
http://onefocusmarketing.com/session
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
It seems like every other episode I make is about the Facebook pixel. Episodes 2,15,16 and 41 to name a few.
Not to mention all the other ones that I mention how important the pixel is.
So why another one… and I promise this won’t be the last!
Simply put because I get so many questions about it.
The Facebook pixel is one of those things when you master what it can do to help you grow your business by tracking and retargeting you’ll literally feel like you are basking in the sunshine.
That might be a little bit of an exaggeration. It is really important though and on this episode, I talk about a few things like:
1. What the pixel is
- Setting up the pixel
- Why you should use the pixel
- Custom audiences and the pixel
And I give you an assignment at the end…
Hope you enjoy and if you want to explore whether or not we’re a good fit for working together go ahead and schedule some time here:
http://onefocusmarketing.com/session
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
I was so excited about this episode that I literally stayed up way late to finish recording and get it ready for you.
Why? Because I love messenger bots!
Yeah, I know. It is just another thing to learn and it is not the same as getting an email address but they are really powerful and much easier than most realize!
You get nearly 100% open/read rates compared to what… maybe 20% on email.
You can interact with your potential customer by asking questions and then giving them answers based on how they respond.
You can make them entertaining because if they’re on Facebook they are looking for a distraction after all.
So, on this episode, I go into a strategy that is really powerful and easy to set up.
Also, I have a ‘flow’ (or sequence) that I’d like to give you if you’ll just click here to message me: https://goo.gl/crhDyh
Let me know what you think!!!
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Facebook recently made a change. What a shock. I know.
Now, business pages will have even less significance in the news feed.
This means the organic reach will be even smaller and it was already almost zero.
On this episode, I talk about business pages, how these changes will affect them and whether or not it should change your Facebook ads strategy.
I also dive into diversification and why it is super important not to have all your eggs (and I don’t even eat eggs) in the Facebook basket.
See you on the other side…
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
This episode is a more advanced technique partly because it requires you to commit time and money to your ads for about 30 days.
However, the rewards can be pretty amazing.
What I discuss is how to find the best placements for your ad.
All the Facebook ad experts (myself included) always say to only put your ads in the news feed. With a couple of exceptions.
On this episode, I talk about how to use all the placements to figure out really which one is the right one for your ad.
Just remember this is a test. You are trying to figure out what works.
That’s what the pro media buyers do. They don’t pin their hopes on 5 days of 1 Facebook ad.
They’re prepared to spend money to figure out what works and be patient regarding the results. Leave emotion at the door.
Don’t worry that’s a lot easier said than done. :-)
In the meantime, check out episode 51 and let me know what you think.
Don’t forget to subscribe!
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Running a webinar and driving traffic to them takes a lot of time, effort and money.
This retargeting strategy is simple yet effective at getting more people to show up live as well as more to purchase.
Most emails follow up sequences are read by only about 20% that sign up. That means that 80% of those who said “Yes, sign me up for the webinar” will never see a reminder.
Out of sight out of mind.
They might have signed up for your webinar but they aren’t nearly as excited about it as you are.
So we have got to stay in front of them in every way we can.
With this retargeting strategy, we are going to build 3 custom audiences and run 3 separate retargeting ads.
The first ad will remind those that registered that the webinar is happening.
The second ad will be to those that registered or saw the replay that you have an offer for them and you’ll run those ads until your cart closes.
The third ad is to those that visited the webinar registration page but did not register.
You paid good money to get them to click so you might as well extend them the offer too.
If all this sounds confusing then go ahead and listen to the episode and you can also take a look at this bonus video showing you how to set everything up.
https://youtu.be/F-Rm66iMp10
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Facebook lead ads which are listed in the campaign objectives as ‘lead generation’ have been out for a couple of years.
These ads are designed to capture leads quickly and easily without leaving the Facebook platform.
On this episode, I talk about how to set up the lead ads including creating the form as well as what placements can be used.
Facebook lead ads are good for some businesses but not others and once you listen to this episode you’ll be able to see if they might work for your next campaign.
Just remember with Facebook lead ads you’ll need a way to get the email addresses you collect from Facebook to your email service provider.
With some providers, they integrate directly but with others, you may have to use http://www.zapier.com to have them ‘zapped’ to your email service.
Once you get it all ready to go it really is a breeze and could be a great way to build your email list.
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
On this episode, we cover how Facebook charges for your ads as well as a few other things like:
- Campaign Spending Limits
- Campaign Budget Optimization
- Daily Budget
- Lifetime Budget
Also, I go over why getting charged by impression vs link clicks is actually not a bad thing and for the most part is the optimal way to run your ad campaigns.
The key to how you get charged is how you set up your account and I review this toward the end of the episode.
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
This episode is really just a list of tools I use every day when creating my Facebook ads for clients.
I am an affiliate for some or all of these and there are free alternatives but so many people asked I thought I’d just give them to you like I have them:
Images:
https://stock.adobe.com
http://canva.com
Video:
http://onefocusmarketing.com/veeroll
Copy:
http://amzn.to/2FiXy1j - The Adweek Guide to Copywriting Handbook
http://onefocusmarketing.com/fs - Funnel Scripts
Video editing (and audio):
https://camtasia.com
Video Recording:
http://amzn.to/2qGf8sW - Logitech C920
Audio Recording:
http://amzn.to/2CUtJ8X - Blue Snowball
Landing Pages:
http://onefocusmarketing.com/cf - Click Funnels
Email:
http://onefocusmarketing.com/ac - Active Campaign
Facebook Bots:
https://manychat.com
Facebook ads:
https://adespresso.com
Webinars:
https://zoom.us - Live
https://onefocusmarketing.com/ew - Automated
Analytics:
https://www.google.com/analytics/tag-manager/
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
I probably harp on this way too much but frankly, it is most likely the #1 thing keeping your Facebook ads from working.
Know your ideal customer inside and out!
That is where targeting begins by identifying all the things your ideal customer loves and those things that stress them out.
There is a really cool tool by HubSpot to create your customer avatar:
http://makemypersona.com
If you haven’t used this tool yet or otherwise done a similar exercise please do it before you ever run another ad.
On this episode, I dive into creating an extremely targeted audience and how to narrow it down by adding additional demographic or behavioral factors.
Also, I cover how to exclude certain factors that maybe you don’t want your ideal audience to have.
Check this episode out and subscribe to my podcast and leave a review.
I’d love to know what you’re thinking!
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Quit keeping your free content a secret!
It would be awesome to write an epic blog post and then some semi-famous influencer just happened upon it and promoted the heck out of it for you!
However, until that time you better count on promoting your free content yourself and Facebook ads are the perfect way to do it.
On this episode, I cover the best kind of content to promote and why it makes so much sense running paid traffic to it.
These are ads you just keep running 365 days a year.
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Hey Everybody,
This is my very first Special Edition of the Facebook Ads with a Twang podcast!
This is NOT the usual 10 minute or less tip but a 45 minute extravaganza.
Maybe extravaganza is a little much but it really is like a full training.
This episode is for coaches who are either new to Facebook ads or may be concerned about the technology part of it or you’ve been running ads without getting much traction.
If any of that sounds familiar then you’re in the right place.
Here is what I cover on this episode:
- What makes Facebook ads different for coaches
- Why coaches don’t use Facebook ads or give up quickly
- The 5 biggest mistakes coaches make with their Facebook ads
- The necessary steps to run a successful Facebook ads campaign
- How to track the people who engage with your ad
- The single best strategy you can use
- Ad copy / Images / videos
- Evaluating your ads - Your ads can only be as successful as your ability to measure them
So there is A LOT to this episode. You might need to listen to it a couple times to get the full effect.
On the episode I talk about my Free How Coaches Can Create Successful Facebook Ads mini-course to accompany everything I talk about.
There are 4 lessons and I included 4 bonuses. I probably went overboard.
Click Here to enroll in the free mini-course.
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Whether you’re new to Facebook ads or are a seasoned Facebook ads professional it is really easy to over think your ads.
I catch myself doing this all the time.
“Wow, look at this new tool that is in power editor. What does it do? Does it even work? What am I gonna test it on? How can I fit it into any of the campaigns I have running?”
“How many images do I need to test?”
“What is the best strategy?”
“How do I know if it is working?”
“What if I check the wrong box or don’t do something right?”
And on and on…
There are a lot of cool tools you can use in your Facebook ads. But if you’re not quite sure what they do and especially if ‘tech’ stuff seems overwhelming then just stick to the basics.
This episode is just about a 10 step process to follow to get your ads running.
Don’t get stuck on all the fancy new things. Keep it simple.
Simple works in your ad copy.
Simple works in your ad campaign.
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Here is a 4th retargeting strategy and really it is an ‘add-on’ to other strategies.
The example I use is from episode 30 where I cover a particular strategy.
Then on this episode, I explain how to add this on.
Now I’m going to warn you. This isn’t for every market and a lot of people don’t like this approach because they feel like they’re their product/service away.
What I’m going to tell you is that there is so much more hidden value than getting the sale. You’re going to find out a lot about what your audience is thinking in regards to value and price of your offer.
Take this strategy and try it. See what shakes out and then decide.
Whatever you do follow up with those that buy and talk to them. That insight alone is worth it.
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
What happens after your Facebook ad starts to really take off and you want to scale it?
Do you just up the budget to infinity?
That’s what most people do and more often than not they’re in for a rude awakening.
It makes sense though. If you’re spending $50 a day and it is working out then why not spend $500 a day?
The problem there is the Facebook algorithm. It just doesn’t work that way… ugh.
On this episode, I’m talking about how to scale in multiple ways so you can take that great ad and maximize the potential.
I pack a lot in on this so pay attention and do it right.. Otherwise, it may cost you more than you want.
**** Side note - if you want me to Fix Your Facebook Ads Live for Free email me: fletch@onefocusmarketing.com and I will be picking 2 people.
If you need other Facebook or Funnel help join my closed FB group:
https://www.facebook.com/groups/thefunnelstrategist/
What if you could train Facebook to send you the best leads?
Guess what? You can!
The way we do this is by ‘training’ or ‘seasoning’ the Facebook pixel.
On this episode, I cover the best way to train your pixel so you can get in front of more of the right people with your message.
I’m talking about things like - custom conversions, standard events, which objective to choose, how the Facebook algorithm works and how to take the information you’re getting so you can find even more ideal leads.
And - I review the best practices… at least from my experience.
Fair warning… this is a little more advanced.
So if you aren’t quite sure what a pixel is please check out episode 15 where I go over the basics.
Hope you enjoy it and please leave me a review. Thanks!
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Over the last few years that Facebook ads have been around there seems to be this fear (borderline paranoia) about upsetting the algorithm by changing a running ad.
On this episode, I’m covering what you can change, what you can’t and some best practices for when you need to make a change but don’t want to screw anything up.
Some basic rules of thumb are:
- You can change anything in the creative - however, I prefer to duplicate the ad, leaving it in the same campaign and ad set.
- You cannot change the campaign objective. Even if you want to Facebook won’t let you. So you can’t go from a traffic campaign to a conversion campaign.
- You can change the budget (but don’t change it too much - 50% max)
- You can change the end date if you selected an end date from the beginning.
Can you change the targeting? Technically yes.
However, when you change the targeting you are telling Facebook “Hey, originally I wanted to target these particular people or interests but now I want to target these instead.”
As a result, Facebook will then need to go back to the drawing board and figure out exactly what you’re looking for.
Instead, duplicate your ad set and make the changes. Then shut off the original one.
There are some more tips on the episode and if you need any additional help join my closed Facebook group - Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/
Facebook ad costs seem to be on the increase. Actually, they’ve always been on the increase.
It is inevitable that the cost of any marketing platform will go up.
There are short-term increases - such as during the holidays when there is an influx of advertisers trying to capitalize on this time of year.
Then there are long-term increases. Like the news feed being completely full so now you’re always competing against multiple other businesses for that space.
How much are you willing to pay to be in the feed?
How relevant is your content to the audience?
These questions are crucial because the first one dictates what you can do profitably and the second tells you how Facebook sees what your advertising and therefore how much they should charge you.
If your ads don’t resonate with the audience you can bet your ad costs will go up.
You used to be able to just throw out any ole’ ad but now you really have to use your marketing skills.
Make sure you’re targeting the right people.
Have great copy and a compelling image.
Or, really consider going to video!
Facebook is all about video and the sooner you can become all about video the more your ads will work.
Check out this episode where I cover all this and a lot more...
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Facebook ads can be so freakin’ frustrating. Especially when you read about so and so ‘crushing’ it with their Facebook ads because they just made $50k last month and spent $200 on ads.
Hey, I get caught up in that kinda hype too.
What they didn’t share was that they already had a 20000 person email list or 100000 followers on Instagram.
Those kinda things are important to know.
Comparing Facebook ads is not usually a great idea because most of the time you don’t have access to all the information.
On this episode I go over why comparing isn’t a good idea and how to focus on your own ads so you can make them successful.
Only about 1 out of 5 ads actually “work” from the get-go.
So if your ads haven’t panned out just yet don’t sweat it.
I go over what you need to do and also reference some other episodes which should help with this too.
Click the link below to access the other episodes I reference:
How to budget your Facebook ads -
http://onefocusmarketing.com/episode1
How to track your Facebook ads -
http://onefocusmarketing.com/episode2/
How to choose the right Facebook ad objective -
http://onefocusmarketing.com/episode8/
What Facebook placements are right for your ads
http://onefocusmarketing.com/episode19/
How to create simple successful Facebook ads -
http://onefocusmarketing.com/episode33/
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
For most businesses, their ideal customer has certain days and/or times they are most likely to be on Facebook.
On this episode, I answer whether you should ‘daypart’ your Facebook ads so that they only show at certain times.
Note that dayparting is a more advanced technique and is NOT necessary for almost everybody.
Facebook has an amazing algorithm and will do its best to optimize your ads regardless.
However, if you decide you want to try dayparting then you’ll want to listen to this and learn about lifetime budgets.
Lifetime budgets can help you optimize your ads more efficiently and without making it as complicated as dayparting.
Really hope you enjoy this episode and you can access a short video tutorial about lifetime budgets by going here:
http://onefocusmarketing.com/episode37
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Here is the third retargeting strategy I have shared and this might be the easiest.
I would love to tell you I think all this up so I could take full credit but really most of the strategies are ones I have come up with through countless hours of reading, watching and listening other Facebook ads and media buying experts.
My goal is to make it simple and give it you so you can implement it quickly without getting stressed out.
This strategy just involves either taking existing Facebook Live videos or running a new Facebook video ad to some original content and then retargeting those that watch at least 50% of the video(s).
Don’t overthink the video or the process. Just implement it!
Because I know the setup of this is often what is confusing I have created a short video that you can access by going here:
https://youtu.be/TkLDQUKWP_c
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Whenever I talk to people about Facebook ads they almost always are concerned with the ‘technique’ part of it.
Target audiences, the perfect image, the latest greatest feature… the insiders secret that will help their ads dominate the market.
The thing is, with Facebook ads it is just like running a business.
80% (or more) of success is your mindset!
Now, you might be thinking… “C’mon Ben. Mindset sounds like some crazy mumbo jumbo. I just want to know who to target.”
I can tell you all day how to input your ads. What copy to have. Images. Placements. Pixels… the whole 9. But the reality of it is if you don’t have your mindset straight and understand the value you’re bringing to the table for your customers then your ads won’t have huge success.
Yes, you can get by but you don’t want to get by. You want to have a freakin’ phenomenal ad. Right?
On this episode, I go over why mindset is so important and what you need to know in order to make your ads successful.
I really enjoyed this episode and I hope you do too.
See ya there!
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
With everything that’s been going on in the world of Facebook ads, it seems like a lot of entrepreneurs I talk to are forgetting the basics.
Building your email list is a huge deal. It is also huge to know exactly what you’re going to do with the list but that’s a different episode.
Email lists are still here. Still viable and can make all the difference in your business. You own your list.
On episode 34 I’m talking about how to create a simple funnel and driving traffic to it using Facebook ads.
Remember a funnel is nothing more than a process you put prospects through to turn them into customers.
Building your email list using an ad is one way.
Sending out follow up emails with more offers are another.
Your list is sacred. Don’t put people on it just to have a big list. A big list that won’t convert doesn’t do you any good.
Another thing a good list can do for you is to help you create a much bigger ‘lookalike’ audience.
We can actually take our email lists, upload it to Facebook and ask them to match our list with other people who are very similar in characteristics.
Now our list of 1000 becomes 2 million lookalikes we can run our Facebook ads to.
Find out how to do this here on a quick video I made for you:
http://onefocusmarketing.com/episode34
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Facebook ads do NOT have to be complicated.
Getting caught up in retargeting, bots, exclusion audiences, fancy videos and on and on does not always add to the bottom line.
On this episode, I go over creating a simple Facebook and the components that make them work.
Will this work every single time, in every market with every product or service?
Not likely!
What I cover are the basics for creating ads that work by keeping everything really simple.
We don’t need all the hype.
Just give me some great copy, a compelling image, the right audience and a product or service that they will love and I’ll give you a successful Facebook ad.
Find out more on episode 33...
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Facebook Live can be massively powerful if you’re using it.
If you’re just starting out or don’t have a lot of followers you can use Facebook ads to promote your Facebook live videos.
On this episode, I cover why Facebook live is important.
Where you should go live (business page, personal page or group)
What you can do with your Facebook live videos.
And I cover the 4 key things to remember when doing Facebook live.
Two of the BEST things about using Facebook ads to promote your Facebook live videos are:
- You get people who don’t know you to see your awesome content
- You can retarget video viewer of your Facebook live
Because this can be a little tricky I have created two videos to help out.
C’mon over to: http://onefocusmarketing.com/episode32
And I’ll have those videos waiting for you.
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Have you thought about what you should and more importantly what you shouldn’t do about your Facebook ads during the holidays?
On this episode, I cover what to expect during the holidays and answer questions about whether you should start, stop or pause your ads.
Last year during the 2016 election Facebook ads went totally haywire.
That was not typical. At least I hope it doesn’t become the new typical.
Remember that retargeting will be more important than ever and being more personal with your ads will help you stand out.
You’re going to be competing against the big box retailers for news feed space and your ads better be 100x more relevant than theirs.
That is the only way to beat their ad spend.
Find out how to have your Facebook ads survive!
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Retargeting method #2 is all about making it personal.
People buy from people they know and trust. If they like you that is a bonus.
They just want to validate they are making the right decision and that you can solve their problem.
By making yourself more ‘real’ to them you will help them validate.
This episode is how we make it personal.
You may have to get uncomfortable a little bit but that is part of being in business.
The best way to make it personal is by doing a video… I give you an example on the podcast.
However, I do cover 2 different ways so if you really don’t want to do a video you have another option.
You’ll want to create a 4-day retargeting audience and a 14-day retargeting audience.
Setting this up is not that hard and I’ve got this explainer video in the show notes on how to do it:
https://youtu.be/1_-kiOMjr38
Put this in your grab bag of ads and it will definitely help you get results.
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Should you even be using Facebook ads to promote your business?
The short answer is - probably.
I didn’t use to be a believer. In fact, I resisted Facebook ads when they very first came out.
Then I started losing clients because they were going to do Facebook ads against my advice and hired somebody else.
So, I jumped in head first and haven’t looked back.
I have seen ads work in the craziest of niches where I thought you couldn’t make them profitable.
On this episode, I’m going to go over the ins and outs of what types of businesses are best suited for Facebook ads.
I’m also covering the 1 thing you must know before you even think about starting a Facebook ad campaign.
Come on over and join me on episode #29!
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Retargeting! I hear it all the time.
You got to be retargeting.
What I hear very little of is the strategy.
There are several retargeting strategies and on this episode, I’m going to cover what I call the - ‘Dang, they’re everywhere’ method.
As you might have guessed this method is intended to make you an automatic celebrity.
We do this by running ads containing testimonials and case studies or other social proof about your amazing products, services or how awesome you are.
I’m going to cover the ins and outs of this strategy.
WARNING: To make this work you really have to retarget both on and off of Facebook.
You can just retarget on Facebook which will be effective but not quite as effective.
This is an advanced technique but at some point, you’re gonna want to have this in your arsenal.
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
t/
This may come as a surprise but you don’t always want to show your ads to everybody.
In fact, you only want to show it to the right people. Shocker. I know.
Say you have somebody who signed up for a webinar. Do you want to keep showing them the same ad to register for the same webinar?
Probably not. Not a good user experience and a waste of ad spend.
This is why we create ‘exclusion’ audiences.
On this episode, I’m going to cover in more detail what an exclusion audience is and how to create one.
Also, I have created a video tutorial and checklist to make sure you’re setting them up right.
Just check out the show notes:
http://onefocusmarketing.com/episode27
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Optimization means to basically have your ads delivered using a certain method to get the desired result.
Hey, that almost sounded like I know what I’m talking about.
You have several optimization options depending on the campaign objective.
On this episode, I cover what each of the options are based on choosing a ‘conversion’ objective and which one is right for you.
Also, I’m including a video on where to find the optimization options and how to choose.
Check it out in the show notes:
http://onefocusmarketing.com/episode26
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
It happens. You’re humming along, happy-go-lucky, not a care in the world… your Facebook ads are doing fine and life is good.
Then the dreaded email from Facebook.
It reads something like this: “Um, your ads suck, we’re not gonna tell you why and we aren’t gonna run them anymore. Also, you can’t do anything about it. This is final.”
Ok, maybe it is not exactly like that but it is pretty close.
Often you never find out exactly why it got banned. The dispute process is not really a process because you don’t get to participate and ‘plead your case’.
Somebody looks at it and gives it the thumbs up or down. Guess how often the thumbs up happens? Not much.
So, much like cancer, heart disease, stroke and most other western diseases, the best cure is prevention. It ain’t perfect but if you can keep it from happening rather than trying to fix it afterward you’re much better off.
On this episode, I’m going to get into the nitty-gritty on the best practices to keep your account up and running.
Here is episode 25.
Facebook ad policies:
https://www.facebook.com/policies/ads/
If you need help or have questions regarding Facebook ads then join my closed group:
https://www.facebook.com/groups/thefunnelstrategist/
Technically there really isn’t a ‘like’ objective for Facebook ads but rather an ‘engagement’ objective.
Question is should you spend the money on it.
On this episode, I cover the pros and the cons of running this type of campaign.
Whether or not a ‘like’ campaign is right for your business.
Also, I’ll go over how to set up the campaign itself and what you’ll need to keep in mind during setup.
AND the #1 thing you must have in order for a like campaign to work.
Ok, I’ll tell you now. You must have EXTREMELY valuable content.
Check it out on episode 24:
http://onefocusmarketing.com/episode24
Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/
Since Instagram is a placement selection when you’re running Facebook ads it seems like we should talk about it.
Currently, Instagram has 400 million DAILY active users. That is a lot!
The demographics skew towards women and ages under 30.
However, that is changing fast.
From an ads standpoint, business to consumer is much more effective than business to business.
Even with these huge numbers, my current suggestion is not to use Instagram until you have mastered the Facebook ads news feed for brand new cold traffic.
That being said Instagram is great during retargeting and for pure content.
Some of the things I review on this episode are what makes a great Instagram ad and Instagram ad requirements.
Here are some tips for effective ads:
Design these separately from your Facebook ads
- Visually appealing - that goes without saying though right?
- Use a lot of contrast for each image
- Use diagonal lines where possible
- No text in the image
Instagram ad requirements:
- https://www.facebook.com/business/ads-guide/video-views/instagram-video-views/
- https://www.facebook.com/business/ads-guide/traffic/instagram-stories/
- https://www.facebook.com/business/ads-guide/traffic/instagram-links/?toggle0=Photo
Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/
Facebook ads can seriously catapult most businesses to the next level.
One of the biggest problems is that many entrepreneurs treat their ads like they’re playing the lottery.
The 3 biggest mistakes I see are:
- Not having a clear Facebook ads plan
- Not having measurements in place and keeping track
- Not scaling the winners
Running a Facebook ad begins long before getting into the ads manager.
Here is a basic work flow - BEFORE you open up the ads manager:
- Define your ad objective
- What specifically do you want them to do
- Have a retargeting plan in place if people click but don’t take action
- Install your tracking pixel
- Create your audiences (ok you do have to open up ads manager for this)
- Saved audiences (contextual, services, books/magazines, etc)
- Custom
- Email List
- Website Visitors
- Followers
- Lookalike
- Retargeting
- Write your ad copy - Spend a lot of time on this!
- Choose your image
- Set your budget and define what a successful campaign look like
- Input everything and follow the plan!
Hope this helps you get started!
Don’t forget I’m offering $50 off a complete funnel audit which includes any Facebook Ads
http://onefocusmarketing.com/faspecial
If you need help and want to jump into my Facebook group go to:
https://www.facebook.com/groups/thefunnelstrategist/
Nothing is perfect. I can give you all the Facebook ad advice in the world and you go implement it only to see it tank! What we do with Facebook ads is to play the odds. We use techniques and strategies that have the most success but there will always be exceptions to the rule! On this
What we do with Facebook ads is to play the odds. We use techniques and strategies that have the most success but there will always be exceptions to the rule!
On this episode, I discuss why you should separate your mobile and desktop ads.
Part of the reason is so you maintain control.
If you let Facebook choose they will show your ads at least 90% mobile.
But what if the people who actually buy from you do so from desktop? Now you’ve cut out a HUGE pool of buyers.
You won’t ever know until you separate desktop and mobile.
Not to mention this will allow you scale the one that is working and possibly cut off the one that isn’t.
Another key here is ad design.
Mobile ads look different than desktop and you might want to adjust the formatting to make sure you are presenting the best possible image for the given platform.
I dive into all this on episode #21.
Don’t forget - as a celebration for the 20th episode I’m giving $50 off for a complete Funnel Audit (this includes FB ads).
http://onefocusmarketing.com/faspecial
If you need help and want to jump into my Facebook group go to:
https://www.facebook.com/groups/thefunnelstrategist/
Does it help to start and stop your Facebook ads?
Almost always this is a bad idea. Trying to time Facebook ads based on holidays, algorithm changes, elections, etc usually doesn’t work out.
It’s very similar to trying to time stock market picks. Buy low, sell high. Time it right and you could make a bundle.
The thing is most people lose their shirts. It is the same way with Facebook ads.
Some try to time the Facebook ad market and will stop a successful campaign because of some “major update” only to find out when they start the ads back up those ads never return to being as good as they were.
Facebook ads are an investment. Follow the data and the trends. Base your decision to start or stop an ad on your numbers.
We cover this and more on episode #20.
AND - since this is episode #20 - I’m offering a $50 discount for my Funnel Audit this could include auditing your Facebook Ads. To schedule just click the link below:
http://onefocusmarketing.com/faspecial
Episode #19 - What Facebook ad placements are right for your ads
Where your ads are shown can make or break your whole campaign.
Facebook currently has 12 places your ads can be shown and included in some of those are thousands of websites and mobile apps.
I know, I know - the more the better.
Just like audience size though you don’t want to show up everywhere because where your ads show is almost as important as who you are showing them to.
If your ad shows up in places that are out of context or where incidental clicks are likely to occur than this is not a good use of your ad spend.
On this episode I cover the placement of your ads. Which ones are useful and why some are better than others.
Also, I have created a bonus to walk you through an advanced placement option as well as how this affects your ad layout.
http://onefocusmarketing.com/episode19
Join me on Episode #19!
Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/
Negative comments are going to happen sooner or later. At least you better hope they do.
If you don’t get any at some point you probably aren’t running enough ads.
The question is - once you get one how will you handle it.
Will you say something passive aggressive? Will you be snipity right back? Will you ignore it?
On this episode, I talk about how to handle these and ultimately use them to your advantage.
Negative comments are a positive for marketing.
Check out episode 18 and find out why.
Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook https://www.facebook.com/groups/thefunnelstrategist/
This episode is about a crucial and amazingly underutilized part of
Facebook ads - custom audiences.
A custom audience is defined as - “An audience of people who have some kind of relationship with your business”
In Facebook terms this could be -
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Email list
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Website visitors
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Video viewers
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Page Engagement
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Instagram business profile
There are others but these are the main ones.
Hint: on the episode I give a tip on how to use your LinkedIn contacts.
Using these audiences you can show ads to people who watched a certain video but haven’t visited your website.
You can show ads who added something to the shopping cart but didn’t checkout.
But you gotta create the custom audience to do that stuff!!
Find out how on episode 17!
Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/
Episode #16 - How to use the Facebook Pixel to grow your business
Hopefully you listened to episode #15 and understand now what the Facebook pixel is.
On this episode I’m gonna talk about where you can put the pixel and how to use it to help grow your business.
This is pretty important.
Most of your competition is probably either too lazy or confused about pixels to actually use them effectively.
So there is little doubt you learning everything you can and using pixels when running your ads is hugely important.
The cool thing is that once they are set up you really don’t have to mess with them.
Your priority will be in how to use them on your next campaign to accomplish whatever goals you have set.
This episode will be fun and I can’t wait to get started. See ya there!
How to find the Facebook pixel and create a custom audience
Where to go for help - Join my closed Facebook group - Currently this group is free but that is going away soon. Those who join before I change to a paid format will get to stay in free for life!
Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/
Episode #15 - What the heck is the Facebook Pixel
You’ve just been PIXELED!
Whether you know it or not or even like it or not you have been getting pixeled for years.
Pixels are little bits of code that track visitors.
Facebook, Google, Twitter, Amazon are a few of the companies doing it but really they are everywhere.
On this episode I’m going to cover:
- What a pixel is
- Who uses pixels
- Why pixels are used
- How a pixels can help you grow your business and even help you outpace the competition
AND
I’m not gonna get so technical that you’ll need an IT degree to understand it.
How to find the Facebook pixel and create a custom audience
Where to go for help - Join my closed Facebook group - Currently this group is free but that is going away soon. Those who join before I change to a paid format will get to stay in free for life!
Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/
There really are a lot of marketing options out there.
You have SEO, Google Adwords, YouTube, Pinterest, Twitter, Native Ads, Direct mail (yes direct mail is bigger now than ever) and of course Facebook.
So why Facebook?
I’ll let you in on an insider secret… it isn’t just about the targeting!
Truth is all those I listed have just as good and in some cases better targeting.
So what’s the difference?
How about 2 billion users for one thing!
Think about that for a second. More than 25% of the worlds population decided to actually jump on Facebook and register.
Yes, you can get in front of many of them using Google but Facebook gives you a chance to really connect with them.
When somebody sees your ad they can click on your profile and check you out. Don’t think they aren’t doing that because they are!
Facebook is interruption marketing because nobody gets on Facebook to check out the ads. Except maybe me. :-)
But Facebook is still better than cold traffic because they can somewhat connect with you right there on the ad.
Not to mention that currently the cost of doing so is pretty low. Yes, it will go up but for now it is relatively inexpensive, a low learning curve and it flat out works!
Where to go for help - Join my closed Facebook group - Currently this group is free but that is going away soon. Those who join before I change to a paid format will get to stay in free for life!
Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/
Episode #13 - When do you stop blaming your ad
It happens to all of us. We create our Facebook ad and everything seems a go… Objective - Check! Placements - Check! Targeting - check! Copy - Check! Image - Check! 5,4,3,2,1….. And…. Uh, where are the conversions?
You did everything right. Must be the ad.
Well what if its not the ad at all?
None of us want to believe its our offer, our webinar, our landing page, our sales page, our closing skills… it is so much easier to blame the ad. And a heck of a lot more convenient.
The truth is ads are only a part of any marketing funnel. ALL the pieces have to work in order to achieve the right outcome.
In this episode I dive into what to do if, heaven forbid, it is NOT your Facebook ad but something else in your funnel.
Hope you like this and whatever you do… comment, subscribe and share this episode. There are some people out there who really need it!
Where to go for help - Join my closed Facebook group - Currently this group is free but that is going away soon. Those who join before I change to a paid format will get to stay in free for life!
Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/
Your competitors in the Facebook news feed are glaringly obvious but they probably aren’t who you think.
Do you think Wal-Mart is competing against Amazon with their ads?
Every Facebook ad in the news feed is competing against everyone’s friends and family.
People aren’t on Facebook to see your ad or my ad. Ads are an interruption to seeing what their crazy uncle Fred said over the weekend. Or maybe seeing their grandkids new pictures.
You and I are dead last on the priority scale.
You don’t have to make your ads better than your competition. You have to make them better than their friends who post.
Look through people who are in your ideal audience. See what they are posting about. That is exactly what they want to read and see.
Model your ads to conform with those and you’ll have a winner.
This episode is all about getting the right message for the right market.
Where to go for help - Join my closed Facebook group -
Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/
On this episode, I answer one of the questions that many Facebook ad experts cringe at hearing. “Should I just boost my Facebook posts?”
Maybe the reason Facebook managers don’t like it because they see it as a way for business owners and entrepreneurs to run their own ads. Perish the thought!
The knee jerk reaction and I have been guilty of this myself is no you should not boost a post.
However, on this episode, I cover the pros and the cons as well as give you suggestions when you SHOULD boost and when you shouldn’t.
If you want me to save you the suspense the short answer is - boost if you don’t feel comfortable with using either the ads manager or power editor AND you have a strategy behind boosting.
In other words, don’t boost it just for the sake of it or because it is so easy.
When was the last time you made a ton of money using a marketing tool that was as easy as a couple clicks?
If you’d like to see a quick video tutorial I have made about how to boost a post the right way - you can access it here:
http://onefocusmarketing.com/episode10
Where to go for help - Join my closed Facebook group -
Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/
Maybe you’ve heard of this fantastic research tool that Facebook has called audience insights.
It is right in your ads manager.
On this episode, I cover the ins and outs of it and how powerful it can be to find out the nitty gritty of your own audience as well as your competitors.
There are some limitations and Facebook does get some of their data through 3rd party sources.
Not everything is available for every country.
However, this tool will allow you to understand your own list or fans in great detail. Demographics, page likes, spending habits and much more.
If you want to see how I used it during the episode then go here http://onefocusmarketing.com/episode11 and download a video tutorial I did for you.
Where to go for help - Join my closed Facebook group -
Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/
The Facebook business manager can make a huge impact on your business by protecting yourself.
Most people think it is just for marketing agencies or for Facebook ads experts but really it is for everybody who has an account.
In this episode I go over how it can protect you in these ways:
- Adding partners - that way you maintain control. Not the person who is running your Facebook ads.
- Adding users like a virtual assistant so they can only get access to the necessary items.
- How it helps if your ads account get shut down and it can no matter how bulletproof you think it is. We are just playing on their field… they can kick anyone of us off at any time for any reason!
Go to https://business.facebook.com to setup your account.
Setup your account. Add your Facebook ads account and add your Facebook business page. That’s all there is to it.
Where to go for help - Join my closed Facebook group -
Funnel Strategies for Facebook
https://www.facebook.com/groups/thefunnelstrategist/
The first thing Facebook asks you to choose when setting up a campaign is what the objective will be. They are trying to determine how and where to show your ads to help you accomplish what you want.
There are currently 10 possible objectives…. WHEW! A few of them look exactly the same or are just outright confusing.
On this episode, I explain the only 4 you’ll probably ever use (for now) and which one means what so you can make a great decision.
The 4 that are used consistently are:
- Conversions
- Traffic
- Engagement
- Lead Generation
BUT and this is a big but - before you even think about picking one you must outline your overall strategy so that once you have to pick on you’ll know exactly which one to choose.
You might choose conversions for driving people to a lead magnet or a webinar. You might use traffic for retargeting. You could use engagement to get more Facebook Live views…. Etc.
Suffice to say there is more to it than just picking one off the top of your head. If you need help or just want to be part of a supportive group that will help you and answer your Facebook ads questions - come on over and join Funnel Strategies for Facebook - https://www.facebook.com/groups/thefunnelstrategist/
See you there!!!!
Targeting is such a huge topic that I can’t cover absolutely everything. However, on this episode, I give you some practical tips on how to find interests to target that most of your competitors either don’t or won’t do.
You’ll find out things like:
How to identify, understand and reach customers that convert by answering these 12 questions.
Where to go to find additional targeting sources.
How to exclude audiences so you can get in front of new people.
How to narrow your audiences and make them more refined.
Here are the links I mention:
- Free PDF - 12 Questions to identify, understand and reach customers that convert
- Facebook audience insights
Don’t forget to email me if you have questions:
superman@onefocusmarketing.com
This episode is actually quite a bit longer than the usual episodes. Mainly because there is a lot more to consider.
Hiring somebody can really be a sigh of relief or a source of stress.
I’m giving some practical tips as to where to find somebody and what to ask them when you do.
I’ll be answering questions like:
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Do you see hiring someone to manage your Facebook ads as an expense to be managed or an asset that drives revenue?
-
Are you looking for someone to just input the ads or a Facebook marketing expert that can strategize your campaigns?
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Why it is important for you to understand how to Facebook ads yourself even if you’re going to hire someone else to run them.
Find out why 99% of responses when asking for Facebook ads manager recommendations in a Facebook group are probably not a good idea.
Also, you’ll discover the 4 key questions you should be asking anyone you’re considering to take over your Facebook ad duties. These are crucial and will help you see a different perspective.
I covered A LOT! So feel free to contact me with additional questions. superman@onefocusmarketing.com
This episode may not be exactly what you think. We are talking about those elusive Facebook ad leads for a nickel.
The leads that really do not exist but yet many think that’s what they should be getting.
Instead of focusing on pie-in-the-sky marketing I’ll talk about the 2 major keys to Facebook ads and figuring out what the cost of business is for you.
Can you live with a 2 to 1 return on investment instead of 20 to 1? Meaning you make $2 for every $1 you spend instead of $20 for every $1.
You can stop comparing your campaigns to anybody else’s and start having them stand on their own. That’s one of the HUGE secrets to successful Facebook ads!
Don’t forget to email me if you have questions:
superman@onefocusmarketing.com
On this episode, I’ll discuss ad images and answer some often asked questions…
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Should you use your picture in the image?
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Should you use stock images?
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What images convert best?
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Should the image be similar or the same as what is on the landing page?
- How much text can you put in an image since the rules changed?
I’ll also talk about where I find stock images… both free and paid. As well as the tools I use to create images.
Here are the links I mention:
https://www.canva.com
http://www.relaythat.com
http://stock.adobe.com
http://www.pexels.com
https://www.sitebuilderreport.com/stock-up
On this episode we'll be covering Facebook Messenger Bots.
-
What are bots
- Higher level of customer interaction
- Allows your customer to interact with you
- Why would you want them
- Customer service
- Surveys
- Thank You’s
- Offers
- How should you use them
- www.manychat.com
This episode covers tracking your Facebook Ads:
- Why you need to track your ads
- What the Facebook Pixel Is
- Standard Event Codes
- Custom Conversions
- Understanding tracking
If you have any questions email me:
superman@onefocusmarketing.com
Learning how to budget for your Facebook ads is essential for a long term successful campaign. On this episode I discuss what variables there are and how to figure out what your budget should be.