Strategize Your Business Online with Dee Boswell-Buck: Recent Episodes
Dee Boswell-Buck
Strategize Your Business Online Podcast is for entrepreneurs who are seeking actionable strategies and advice to grow their brand, reach more of their target audience, and earn more revenue in the online space. Listen to this workshop-style podcast and get inspired, grow your social media following, build your email list and develop digital marketing strategies that convert to sales confidently online!
“Creating content and managing your social media is really a full-time job, and it’s a full-time job that requires a strategic approach.”
- Dee Boswell-Buck
As a business owner, you probably wear multiple hats. If you’ve been considering hiring a social media strategist to lessen the load, then you’ll definitely want to listen to this episode!
Working with a social media strategist is exactly that — working WITH. It’s a team effort, rather than a passing of the torch. While your social media strategist will do the heavy lifting, you will still need to participate in the process in order to get the maximum results that you’re seeking.
Tune into this week’s episode to learn what elements your social media team will need from you in order to thrive — so that YOU can achieve your biggest goals online!
Ready to attract your dream clients and grow your business more quickly? Listen now and learn everything you need to know about creating a fruitful social media partnership!
In this episode, you’ll discover:
- 5 secrets to success when it comes to being on social media for your business
- How to choose the right social media platform for your business
- How to create a credible and trustworthy visual first impression for your audience
Highlights:
00:01 Intro
03:15 Choosing the best platform
04:54 Selecting the right photos
06:44 Keeping your branding consistent
08:43 Mastering your tone
10:17 Growing your network
11:28 Staying in touch
11:50 Recap
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“A blank content calendar inspires panic!”
- Dee Boswell-Buck
You don’t have to be a novelist to get writer’s block. Even the most creative business owner will often feel tapped out when it comes to creating fresh new content to share on their social media account. One of the major challenges that business owners experience when it comes to content planning for their social media is not having ANY content ideas.
We call this a social media drought… and no one can avoid it forever. So, how do you get the juices flowing again when you don’t have a clue what to share?
In this episode, you’ll learn how to overcome your blank-content-calendar fear and get back in the zone when it comes to your social media. Press play now to learn some of my best brainstorming tips and insights, so that you can start generating the types of ideas that will resonate with your dream clients and help you to grow your audience.
In this episode, you’ll discover:
- The 7 questions you should ask yourself as a first step to brainstorming your content
- How to build your content strategy around your specific goals
- How to effectively create an organized pool of resonant content ideas
Highlights:
00:01 Intro
01:59 What to ask yourself about your business
02:55 Brainstorming content
03:43 Promoting, benefits & personas
05:06 Solution, mission & care
06:02 Choosing your channel
06:34 Brainstorming & stories
07:23 Announcements & recycling content
08:11 Predictions, tips & inspiration
08:55 Jokes, memes & networking
09:21 Industry topics & holidays
09:46 Best practices
10:33 Recap
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Your business needs to be on social media.”
- Dee Boswell-Buck
What type of online content should you be sharing if your goal is to turn followers and subscribers into loyal customers?
The answer is easy: content that sheds light on the biggest problems that your ideal customers are grappling with — and cements your position in their mind as a knowledgable and experienced leader in your industry.
Whether it comes in the form of a tweet, a blog post, a reel, or a Facebook Live, this type of relevant and helpful content can help you sell your offers as much, and often more, than a pure sales-pitch-style post.
So, how do you brainstorm or compile ideas for the right type of content to hit that sweet spot for your dream clients… and how do you turn those ideas into interesting and engaging posts that will keep your audience coming back for more, day after day? That’s exactly what you’re going to learn in this episode, so press play to get started!
In this episode, you’ll discover:
- How I transform my audience’s 5 biggest challenges into social media content
- How to use Google to generate timely and relevant topics for your blog posts, social media content, and podcast episodes
- How to use hashtags effectively on social media platforms in order to boost your traffic
Highlights:
00:01 Intro
01:31 Be aware of questions
02:42 “How do I use hashtags correctly?”
04:43 “Should my business use LinkedIn?”
06:17 “How often should I post on social media?”
07:22 “Is blogging dead?”
08:30 “Does my business need social media?”
10:20 Recap
Links:
Linkedin Riches: How to Use Linkedin for Business, Sales and Marketing by John Nemo
https://linkedinriches.com
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Digital marketers assess the success of all digital marketing channels to ensure that everything is cohesive.”
- Dee Boswell-Buck
If you’ve been scratching your head trying to figure out a way to boost your online profile, expand your reach, and better connect with your dream clients, it may be time to hire a digital strategist! If you’re not quite sure what that entails or your first steps, you’ll definitely want to press play on this episode.
Digital marketing professionals are experts when it comes to using digital channels to build brand awareness and turn followers into customers. When it comes to social media, this involves strategic creation and placement of content. If your content isn’t being seen — or isn’t being seen by the right audience — then it isn’t doing your business any good! Setting up a profile on a social media platform is free, but making that platform work for you in a way that moves the needle in your business takes real strategy.
Email marketing, pay-per-click ads, and inbound marketing are also incredibly powerful tools to build customer relationships and drive sales… if you are using them effectively. To learn more about the full range of digital tools at your disposal and how a digital marketing professional can help you wield them more strategically, listen now!
In this episode, you’ll discover:
- 5 powerful digital marketing tools that will amplify your online presence and revenue
- The difference between hiring a digital marketer and choosing the DIY route — and how to select the right agency for you
- The biggest myth about digital marketing professionals (and why it’s completely untrue)
Highlights:
00:01 Intro
01:52 Boswell Buck Creative
02:24 5 types of digital marketing
03:52 Digital marketing is a marathon
04:45 Digital marketing myth
05:47 Finding the right agency
07:20 Leaving an agency & importance of trust
08:45 Best time to be online
09:56 Why hire a professional?
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“I like to think of LinkedIn as an online networking event.”
- Dee Boswell-Buck
In a world where you have so many social media platforms to choose from, LinkedIn is often ignored when it comes to marketing — but using it effectively can have powerful results for your business! The platform is much more than a job search tool. It’s a great way to connect with other businesses in order to find new customers, build new partnerships, discover new vendors, and so much more.
In fact, LinkedIn’s algorithms actually helped me pivot into an unexpected new career!
This episode of Strategize Your Business Online is a cross-episode with The Small Nonprofit podcast. In this episode, I speak with Cindy Wagman, the founder and president of The Good Partnership, a values-driven consultancy that helps small nonprofits focus their fundraising energy and raise more money with less stress.
Listen now to uncover some of the biggest myths about LinkedIn and learn how to use this underrated tool to your advantage!
In this episode, you’ll discover:
- How to create a vibrant LinkedIn profile that showcases yourself and your small business
- How to make valuable new connections online — without being spammy
- How often you should share content on LinkedIn and how to effectively engage with other people’s content
About Cindy Wagman: Cindy Wagman is the president and founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising.
Highlights:
00:01 Intro
01:40 How LinkedIn “chose” my business
05:42 LinkedIn myths
08:20 Build an effective profile
11:40 Networking as a nonprofit
12:06 Making new connections online
17:34 Using your personal profile for a nonprofit
19:33 How much time to spend
21:20 Engaging on LinkedIn
24:28 Showing up meaningfully
27:03 Mistakes to avoid
29:05 Tagging etiquette
30:00 Time management
Links:
Cindy Wagman
https://www.thegoodpartnership.com
https://ca.linkedin.com/in/cindywagman
https://twitter.com/cindywagman
https://www.instagram.com/thegoodpartnership
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“If you are a business owner and you’re looking to expand your marketing reach while taking your company to the next level, then you’ve GOT TO be on LinkedIn!”
- Dee Boswell-Buck
Did you know that LinkedIn can generate 250% more leads than other social media sites? 4 out of 5 of LinkedIn users are driving business decisions for their companies — and smart B2B business owners are creating powerful LinkedIn strategies that help them connect with those decision-makers. With over 800 million users, 40% of which are active every day, LinkedIn is one of the biggest business drivers available online.
Standing apart from tools like Instagram or Facebook, LinkedIn is a professional platform specifically created to establish and nurture valuable business relationships. Using the platform effectively begins with creating a well-written company profile page, but it doesn’t end there! If you want to build a strong presence, you need to be strategic about the way that you share, engage, and reach out to potential connections.
If you’re interested in turning LinkedIn into one of your most valuable business tools, tune into this week’s episode of Strategize Your Business Online. I share my top tips for generating leads and boosting your credibility on the platform — starting at just 15 minutes a week!
In this episode, you’ll discover:
- The importance of having a company page — and what you should be sharing on it
- How to leverage your page to boost your traffic, discoverability, and credibility
- 2 steps to grow your reach and connect with potential customers without coming off as spammy
Highlights:
00:01 Intro
01:18 LinkedIn statistics
02:07 LinkedIn benefits
03:17 Generating leads on LinkedIn
03:58 Your company page
05:12 What you should share
06:03 Improve your discoverability & credibility
06:52 Steps to grow your reach
10:37 Building your strong presence
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“That’s the struggle with goal-setting — you have to be able to have vision to see where you’re going.”
- Marsha V. Watson
Are you clear on the goals that have the most potential to truly move the needle in your business… and the most effective way to turn those goals from dreams into reality?
Online business manager Marsha V. Watson is a seasoned expert when it comes to time management and goal-setting — two skills that almost every small business owner could use a little help with!
Through her company, Divine Executive Concierge, Marsha helps entrepreneurs and creatives keep their focus on the strengths and passions that drive their revenue. Press play to learn why so many business owners struggle with goal-setting, and the strategies that Marsha uses to help her clients gain clarity and upgrade their productivity!
Bonus: we also dig into the pros and cons of LinkedIn vs. Instagram and the magic app that Marsha swears by.
In this episode, you’ll discover:
- The specific skills that make up Marsha’s expertise in goal-setting — and her #1 tip for mastering goal-setting in your own business
- How Marsha helps her clients clear through the clutter and uncover their best next steps
- What to look for when you’re hiring a virtual assistant or online business manager
About Marsha V. Watson: Marsha Watson is a goals and time management expert who helps entrepreneurs meet deadlines and achieve their goals without stress. She is the founder of Divine Executive Concierge and Divine Greetings and Gifts.
Highlights:
00:01 Intro
02:06 Meet Marsha Watson!
04:45 Journey to entrepreneurship
05:52 Marsha’s ideal clients
06:38 Narrowing down next steps
08:09 Why people struggle with goal-setting
10:11 Top goal-setting tips
12:06 Why work with Marsha?
13:43 What sets Marsha apart
17:33 Marsha’s goals
18:44 Social media platforms
21:26 Magic app
23:37 Top two lessons
24:52 Goal’d Members Club
Links:
Marsha V. Watson
https://divineexecutive.ca
https://divineexecutive.ca/goald-members-club
https://www.divinegreetings.ca
https://www.facebook.com/DivineExecutiveConcierge
https://ca.linkedin.com/in/divineexecutive
https://www.instagram.com/divineexecutive
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Inclusive marketing is not a trend. It’s something always to consider.”
- Dee Boswell-Buck
Did you know that 72% of people feel that advertising does not reflect the world around them? Not only that, but 63% of people don’t feel that they’re represented in most advertising… and that statistic has a big impact on revenue.
Creating inclusive campaigns can actually increase the ROI of your marketing spend. When more of your audience can see themselves in your marketing, it’s far easier for them to believe that you truly have a solution that can solve their problem.
So how can you, as a small business owner, be more inclusive in your own marketing — or even become a leader of positive social change?
Unintentionally alienating a wide range of potential customers is much easier than you think, so it’s important to be mindful. If you’re interested in creating more inclusive campaigns, then you will NOT want to miss out on this episode!
In this episode, you’ll discover:
- What “inclusive marketing” really means, and what you should consider as you strategize your marketing campaigns
- How to avoid stereotypes in your marketing — and even counteract them!
- Real-life examples of what NOT to do in your marketing
Highlights:
00:01 Intro
01:56 Statistics & significance
03:04 What is inclusive marketing?
03:58 Non-inclusive marketing example #1
07:29 Non-inclusive marketing example #2
09:29 Identify your ideal client
11:02 Perceptions & market research
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“I became an entrepreneur so that I could be in control of my time… but I didn’t know how to take the time off.”
- Dee Boswell-Buck
If you want to be a successful business owner, you need to hit the right balance between work and play. Focusing too heavily on the work side of things can lead to stress, overwhelm, and even burnout.
Building time off into your schedule as a business owner may seem easy from the outside, but if you’re anything like me, you may have difficulty figuring out how or when to step away from your business, at least at first. But being on top of your game as a business owner means finding time to step away from your business — even if you need to build that time into your schedule in advance!
After four years of being all-in in my own business, I’m finally scheduling downtime into my schedule.
In this episode, I share the small ways in which I am infusing my schedule with greater balance. Listen now to learn how easy it can be to create a better work/life balance in your own life, so that you can continue to be your best and most productive self in your business.
In this episode, you’ll discover:
- My secret scheduling hack for getting the most out of occasional days off
- How having accountability can help you actually stick to your hobbies and make sure that you take that time for yourself
- Why the best things in life are worth a bit of a wait
Highlights:
00:01 Intro
01:26 My former job & perks
03:32 Transition to entrepreneurship
04:45 Back to running
06:38 Trampolining
09:21 Reconnecting in person
10:35 Creating your wish list
13:33 Follow my adventures
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Delegating is a non-negotiable that I have to work on every single day.”
- Dee Boswell-Buck
2021 was a tough year for a lot of business owners. That saying, “the struggle is real,” has never been more fitting — but through all of the challenges and setbacks, many of us have learned some valuable lessons (and maybe even made a few changes for the better.)
In this episode, I share the changes I made in 2021 that have actually helped me to reclaim my time and enjoy my life… while earning even more revenue than before.
From key hiring decisions to project management overhauls, there are many ways for you to optimize your business while lessening your own workload — and you don’t need to wait for the next pandemic to implement them.
If you’re ready to make some meaningful changes in the way you run your business and work smarter, rather than harder, then you won’t want to miss this episode!
In this episode, you’ll discover:
- Why you shouldn’t hold off when it comes to hiring the people you truly need on your team
- Why you need to be more mindful of your boundaries — and how to stay firm on enforcing them
- How to set up workflow that is heavy on automation and requires less of your attention and energy
Highlights:
00:01 Intro
01:30 Build a team
02:47 Maintain your boundaries
04:13 Delegate more
05:24 Honeybook
06:19 Learn to let go
08:54 Good client fit
10:02 Know your numbers
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Have a similar vibe across your platforms, and also you want to make sure that that vibe matches your website.”
- Dee Boswell-Buck
Are you steadily growing your passion business on the side? Planning to leave your 9-to-5 and take your side hustle full-time? Whether your business is already your primary income or preparing to launch, if you want to make enough sales to scale, you need a strong strategy to stand out online.
Don’t worry, you don’t need to have a tech or design background in order to get your business the attention it deserves. In fact, there are inexpensive and even free tools available to help you build up a professional and eye catching online presence… with no experience necessary.
If you haven’t already started working on your online strategy, NOW is the time to get started — and I am going to make it easy for you! In this episode, I share five simple and strategic ways I prepared my website and social media to showcase my side hustle BEFORE I left my 9-to-5.
From your website to your social media, these tips will help you build a stronger and more trustworthy presence online, helping your audience feel more comfortable with the idea of working with you.
In this episode, you’ll discover:
- The tools that can help you build a simple but impactful website with ease
- Why you may want to consider starting a blog — and how to keep it consistent
- Your optimal number of social media platforms (and how to align them with your website)
Highlights:
00:01 Intro
01:12 My last day of work
02:53 My social media pivot
03:45 Get a website
05:02 Schedule your blog posts
06:11 Choose your social media platforms
07:33 Brand across social media
08:40 Canva
10:00 Bios & links
11:02 Social media content ideas
13:21 Recap
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“When we step out into the world dressing for that possibility, it’s amazing what can happen.”
- Hailey Verity
How do you show up for your business… and in life? If you want to make an impact, then curating first impressions is a must! Hailey Verity is a personal stylist and coach who helps women present themselves to the world in a way that is reflective of who they are — and the opportunities they’re ready to explore.
In a world where track pants have become a staple of many people’s workday wardrobes, Hailey has made it her goal to use her style coaching to allow women to find themselves again. Showing up in a way that shows off our expertise and our experience helps us better connect with potential clients and feel more confident in our day-to-day lives.
First impressions are made within the first seven seconds of meeting someone, and the way we show up speaks volumes… before we can even say a word. In this episode, you’ll learn how to curate your exterior to best showcase your personality, how Hailey uses social media to connect with new clients, and the biggest benefits of working with a style coach.
Ready to inject more ease into your wardrobe choices? Press play now!
In this episode, you’ll discover:
- How Hailey uses style coaching as a way to boost female empowerment
- The importance of reclaiming your fashion for yourself — and two misconceptions about style coaching
- How your choice of clothing builds confidence across business and life
About Hailey Verity: Hailey Verity’s mission is to provide the women she serves with wardrobe solutions and a side of life coaching. Serving as an educator and mentor, she was a top ambassador in a direct sales ladies accessories company before dedicating herself to her career as a style coach. A mother of three and former teacher, Hailey uses her own experience coupled with her background in style to help women reclaim their self-empowerment through fashion.
Highlights:
00:01 Intro
03:10 Meet Hailey Verity
05:42 Post-pandemic style & reflecting your true self
08:26 Power of first impressions
09:55 Struggles women have with their image
11:16 Put it in the calendar & create space
12:31 Misconceptions about style coaching
15:51 Don’t wait to use the good stuff
16:43 Why work with a style coach?
18:45 Hailey’s most popular packages
20:37 How to work with Hailey
23:30 Social media strategy
24:47 Top lessons from working with a style coach
26:34 Dressing with more ease
28:43 What’s next for Hailey
Links:
Hailey Verity
https://haileyverity.com
https://haileyverity.com/contact
https://ca.linkedin.com/in/haileyverity
https://www.facebook.com/haverity
https://www.instagram.com/hailey_verity
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“When you tighten up what’s on your menu, then you make the navigation on your website MUCH easier.”
- Dee Boswell-Buck
Your website is your storefront and your information portal. This is the first place your potential customers come to learn more about you and your offers. It’s through your website that you signal your credibility and earn the trust of your audience.
Unfortunately, many small business owners do not use their website to its full capacity, so they miss out on valuable opportunities to connect with their prospects more effectively.
Even worse, their websites may actually discourage qualified leads from reaching out!
Remember: even if you’re doing an amazing job on social media, your website still plays an extremely valuable role in your marketing strategy — so ensuring that you are strategic in terms of your website content, design, and tech is vital to your success.
In this episode, I share five quick website updates that help you build more trust and book more leads.
Listen now to discover:
- Why it’s important to own your own little corner of the internet, rather than relying on online platforms that are outside of your control
- How to keep your blog posts SEO-optimized and consistent — and a quick trick to make your blog feel timeless
- How to effectively use Google My Business to drive more traffic to your website
Highlights:
01:11 Intro
02:07 Social media hazards
02:52 Check those links
03:57 Contact page example
05:20 Reevaluate your blogs
07:40 My blog example
09:38 Google My Business
10:44 Clean up your navigation menu
11:53 Match your vibe across platforms
12:30 Optimized CTAs
13:42 Recap
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“The hacking of social media accounts is at an all-time high. Recent reports have shared that social media account hacking has gone up from 13% to 28% in 2021.”
- Dee Boswell-Buck
When it comes to our social media accounts, sometimes we are our own biggest weakness.
A recent report has found that social media account hacking has increased by 15% in just the past two years — and a lot of this hacking can be traced back to social media users’ own risky behaviours. As social media users share more and more details about their everyday lives online, it becomes much easier for hackers to attempt to take over your profile.
Being aware of your social media interactions and digital surroundings is more important than ever before… especially if you use social media to promote your business.
Luckily, you can reduce the chances of your online accounts being breached by making
some simple changes to your online behaviours. With 5 easy-to-follow steps, you can ensure that you are adding an extra layer of protection and safety to your social media accounts, whether personal or professional.
In this week’s episode, you’ll learn how to spot red flags online, simple steps that you can take to dramatically increase your online security, and the importance of awareness around social media sharing and messaging.
In this episode, you’ll discover:
- The high-risk online behaviours that can increase your chances of being hacked
- 5 simple tips to reduce your chances of getting hacked
- How to recognize potential hacker behaviour in your DMs and inboxes — and what to do when you encounter it
Highlights:
00:01 Intro
01:28 Rise of social media hacking
02:27 The dangers of sharing too much
03:39 5 ways to avoid being hacked on social media
04:16 Best practices for dealing with passwords
05:04 Multi-factor authentication
05:27 Accepting Facebook friend requests
06:23 Public v. private settings
07:33 Beware of your direct messages
10:03 Take conversations off social media
12:06 Recap
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“I love doing on-site shoots… Sometimes, showing how people get things done, depending on the nature of their business, is very important to them telling their story.”
- Sheldon Isaac
They say that a picture is worth a thousand words — but what does that mean for your bottom line?
Sheldon Isaac, owner and lead photographer of Sheldon Isaac Images, helps entrepreneurs and business owners enhance their marketing and deepen their connection with their audience through branding photography and professional headshots.
“Most people I deal with have never had a professional photoshoot before. The most professional thing was them sitting down in grades 1-9 saying ‘cheese!’ with the school photographer,” Sheldon says. “So, because they haven’t done that before, they don’t know what’s involved.”
Press play to learn what goes into planning a professional photoshoot for businesses, how to get the most value from your shoot, and when business owners should consider investing in professional headshots.
In this episode, you’ll discover:
- What goes into impactful and effective brand photography — and how it will improve your professional online presence
- The 2 biggest missed opportunities when it comes to how business owners use their photos online
- The types of professional videos that can help you polish your image and push the needle in your business
About Sheldon Isaac: Sheldon Isaac is a professional photographer serving Ajax, Pickering, Whitby, Durham Region, and the Greater Toronto Area in Ontario, Canada. He specializes in capturing the moments that matter through fun, stress-free, and efficient experiences, whether doing wedding photography, corporate photography, headshots, or family portraits.
Highlights:
00:01 Intro
01:37 Meet Sheldon Isaac
04:15 Sheldon’s entrepreneurial journey
07:24 From side hustle to all-in
10:17 Investing in headshots
12:35 Most popular services for businesses
13:49 Shoot preparation & planning
18:42 Biggest missed opportunities
20:48 LinkedIn, Instagram & TikTok
27:26 Doing the dance
29:17 Sheldon’s hashtag
30:58 Top lessons learned when working with Sheldon
35:47 What’s on the horizon?
Links:
Sheldon Isaac
https://www.sheldonisaac.com
https://ca.linkedin.com/in/sheldonisaac
https://www.linkedin.com/search/results/content/?keywords=%23GrowWithPhoto
https://www.instagram.com/sheldonisaacimages
https://twitter.com/shel_isaac
https://www.facebook.com/sheldonisaacimages
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“You need to really listen to your inner voice, really channel into what your purpose is on earth… and you will find what you’re truly good at.”
- Kayann Saunders
After over a decade of working in the corporate and hospitality industries, my guest Kayann Saunders grew tired of the 9-5 lifestyle… and decided to pursue her dream of becoming an entrepreneur.
Kayann now owns and operates not one, but TWO successful businesses, working as an independent licenced mortgage agent and as CEO of Vincan Personal Concierge, her personal assistant and lifestyle management company.
Kayann launched Vincan as a cleaning service when she first moved to Canada, before putting the business on hold after landing her first corporate job. Since relaunching Vincan in 2019, she has expanded its offerings to include day-to-day errands, household reorganization and decluttering, decor and staging, and house sitting, among other services.
This brilliant and timely shift perfectly positioned the company to thrive during the pandemic, as Vincan’s errand services have become invaluable to its clients!
Determined to build a career based on her strengths and purpose, Kayann followed her passion for helping others. Press play now to hear Kayann’s inspiring story of perseverance and reinvention — and remember to subscribe so that you never miss an episode.
In this episode, you’ll discover:
- How Kayann has grown and evolved Vincan Personal Concierge over time to suit her own needs and the needs of her clients
- Why it’s important to show up powerfully on your social media — even when you don’t want to
- How Kayann has stood strong in her values in order to build an aligned business that brings her joy
About Kayann Saunders: Kayann Saunders is a licenced mortgage broker and the CEO of Vincan Personal Concierge, a personal assistant and lifestyle management company that manages the life of your home so that you can focus on your family and your career. Kayann is a wife, mother, and career woman with a passion for helping people.
Highlights:
00:01 Intro
01:41 Meet Kayann Saunders
03:21 Vincan Personal Concierge
06:06 Kayann’s entrepreneurial journey
10:14 Leaving corporate
13:10 Market research
14:38 Origin of “Vincan”
17:45 Top Vincan services
21:22 Client mindset & building relationships
27:13 Know the value of your time
28:53 Follow your purpose
33:20 Favourite social media platforms
38:00 What’s on the horizon?
Links:
Kayann Saunders
https://www.vincanpersonalconcierge.ca
https://www.facebook.com/vincanpersonal
https://www.facebook.com/kayann.saunders.9
https://www.instagram.com/vincanpersonal
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Cater your content to the interests of your audience. This will help you leverage your social media platforms as you share content that actually appeals to the consumer.”
- Dee Boswell-Buck
The year 2020 marked a major increase in the number of people using social media… and they weren’t just looking at pictures of cats. These Instagram, Twitter, TikTok, and Facebook users were the driving force behind an increase in online sales worldwide.
Savvy small business owners are paying attention to this trend and making it work to their advantage!
Social media offers business owners a bundle of benefits. In addition to increasing their sales, using social media strategically can help them build brand awareness and grow their audience, without spending a large amount of money on advertising.
If you and your team are strategizing your social media presence for the coming year, then you’ll definitely want to listen to this episode because simply being present just isn’t enough — you must be strategic in order to maximize your impact (and your online sales!).
In this episode, I share 5 simple ways to improve your social media strategy in 2022. Press play to learn how to take your social media game plan from “How?” to “Wow!”
In this episode, you’ll discover:
- How to enhance your online marketing with user-generated content — and why social proof is so important
- Why showing visible support for other small businesses can actually help you grow your own
- New changes to the Instagram platform that every small business owner needs to know
Highlights:
00:55 Intro
02:00 Cater to the interests of your audience
03:17 Collect & organize reviews
04:22 Show your support
05:51 Get your Reels done
07:19 Explore & use TikTok
00:00 Recap
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Platforms will flag a video if they see the watermark from another platform… they’re not going to drive traffic to that video once you’ve uploaded it elsewhere.”
- Dee Boswell-Buck
Get ready to take a dive into tech!
Managing your professional social media in today’s world can be a tricky business. Not only are there multiple platforms to show up on, but each platform offers a wealth of functionality to learn, from text to images to video and more.
If you’re not ready to hire a social media manager, turning to technology is one way to create more ease when it comes to showing up in front of your audience.
The secret is figuring out which apps to use!
In this episode, you’ll be taken on a tour of the affordable (or sometimes free) apps that will help you simplify your social media and maximize your marketing.
Using these tools will streamline your ability to repurpose videos for usage across all platforms without restrictions. Get ready to lighten your workload and expand your reach by listening now!
Subscribe for more episodes on social media strategy and shining online.
In this episode, you’ll discover:
- A variety of apps that simplify your social media marketing — and how to get the most value from them
- How to remove pesky watermarks from videos so that you can repurpose them for use on other platforms
- The workaround to help you share multiple links in your Instagram bio — and how many links you should share
Highlights:
01:43 Social media management apps
02:52 The InShot App
04:10 Turning pictures into video ads
05:20 Creating Instagram Reels from pre-made videos
06:10 Repurposing Reels with InShot
07:49 Story Save & Reels Video Downloader
09:39 Snap Talk Download
10:33 Story Cutter
11:29 TW Download
12:15 Unfollow Pro
13:19 Facebook videos & Video Download
13:50 URL-shortening app Bitly
14:58 Link-sharing apps
16:55 How to learn more!
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“It’s not just about getting in front of people, it’s about strategically getting in front of those who will be your ideal clients.”
- Dee Boswell-Buck
Are you using social media for your business? Are you frustrated because your audience isn’t converting to sales? Auditing your social media presence may be the key to boosting your impact — and it’s something you can do right now.
The limitless reach of social media allows you to strategically get in front of your ideal clients, future collaborators, and great referral sources. Auditing your social media will help you understand what’s working (and what’s not) as well as how to refine your message in order to inspire your audience to convert.
Auditing determines whether the content you share is getting you in front of your dream clients… or causing you to lose your audience. By creating a structured schedule to audit your socials, you’ll learn when and how to pivot!
To discover how to properly audit your social media accounts, how often to do so, and how to use your dream client persona to uplevel your goal-setting, just press play!
In this episode, you’ll discover:
- The importance of auditing your social media platforms — and when to do so
- How to define the goals and challenges of your company and address them from a social media aspect
- How to avoid the posting pitfalls that may cost you audience engagement
Highlights:
04:06 Benefits of auditing
05:09 How often you should audit
06:43 Dream clients & social media growth
10:26 Your social media challenges
12:21 How many times to show up on social media
13:29 Matching your goals with your posts
17:14 Losing your target audience
19:57 Using hashtags and links
21:30 Reviewing insights for relevant data
22:08 Exploring real estate opportunities
23:53 Work with me!
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“When I really committed to my business, one of the things I wanted to make sure was that every single woman from every single cultural background and every age group felt safe with myself and with my team.”
- Amanda Reid
Are you the type of person who always has a backup plan in place? Usually, having a plan B is a practical approach. But when it comes to running your business, you may find that having a plan B will actually diminish the effort that you put toward your plan A, causing you to settle for less than what you really want.
Amanda Reid is the founder of Amanda Reid Makeup, as well as makeup artist and hair stylist who works on a wide variety of clients from brides to CEOs.
And she knows the value of having one clear plan… and sticking to it!
Although Amanda has a degree in Criminology, she firmly shoots down the idea of going to law school. “It’s not part of the plan. The plan is to build this business and for it to be successful,” Amanda says. “I always knew that if I had this escape plan in the back of my mind, that I would use it one day if it got really hard.”
Instead, Amanda has worked hard to create a thriving business that is in alignment with her values, ensuring that her clients and team always feel respected, safe, and comfortable.
In this episode, you’ll discover:
- The mindset strategy that Amanda uses to keep herself focused on her plan A
- The practices and procedures that Amanda put in place to ensure that her team are able to work successfully with diverse clientele
- What her background in criminology wound up teaching her about business
About Amanda Reid: Amanda Reid is a makeup artist and hair stylist with 18 years of experience who works with clients from all walks of life, age groups, and industries. Amanda Reid Makeup is the company headed by this dynamic artist, who leads a highly skilled team in the areas of bridal, corporate photoshoots and video, commercial shoots, and private clientele in the Greater Toronto area.
Highlights:
00:01 Intro
01:55 Meet Amanda Reid
03:11 Amanda’s journey
04:04 How she grew her business & team
08:26 Makeup for diverse clientele
10:07 Values & procedures
13:01 Having a strong mindset
16:19 Plan A v. Plan B
17:45 Criminology & forensic science
19:48 Why not law school?
23:19 Pandemic shifts
29:44 Showing up during lockdowns
33:08 Benefits of professional headshots
34:27 Online class & top 2 feelings
39:29 Social media
43:00 What’s on the horizon?
Links:
Amanda Reid
http://www.amandareidmakeup.com
https://www.facebook.com/AMRAmandaReidMakeup
Instagram: @amandareidmakeup
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“At each milestone, you do have to sit down and reevaluate your finances, instead of just doing it and hoping it works out. You’ll be so much more successful if you have a plan in place for each milestone.”
- Sunny Wishart
There’s no question that taking care of your finances can feel overwhelming, stressful… or even a little scary.
The truth is that the average person doesn’t have many options when it comes to high-quality financial advice. My guest, Sunny Wishart, founded A La Carte Financial to help individuals and families who are seeking clarity, organization, and education in their financial life.
Sunny helps her clients dig into the nitty-gritty of their finances. Your finances should be organized with a purpose — and every element should be working toward a clear goal!
When dealing with financial clients, Sunny draws on her background as a former music teacher to mentor them through the fundamentals of finance. She really makes financial education feel comfortable and achievable, so I know that you’ll get a lot out of this episode!
In this conversation, you’ll learn valuable tips to help you budget strategically and streamline your finances. We discuss corporate exits, pandemic spending, finance bootcamps, and more. Listen now!
In this episode, you’ll discover:
- The process that Sunny uses to help her clients come up with budgets that work for their lifestyles
- The financial planning and lifestyle changes that Sunny and her family put in place as she was leaving her 9-to-5 to run her own business
- Why you should choose to work with a Certified Financial Planner rather than one without a certification — no matter how much experience they have
About Sunny Wishart: Sunny is Certified Financial Planner and the president and founder of A la Carte Financial. As a fee-based financial planner she prioritizes unbiased, objective financial advice and holds honesty and integrity as a defining value. Her background includes personal banking, business management, and financial planning.
Highlights:
00:01 Intro
01:51 Meet Sunny Wishart
03:03 What financial clarity looks like
05:00 Planning for your milestones
06:06 Sunny’s journey
07:44 Financial planning to leave corporate
09:02 What is a CFP?
10:14 Sunny’s website
12:28 Sunny’s services
14:00 Getting real about budgeting vices
16:20 The getting-to-know-you process
17:49 Shifts since the pandemic hit
19:12 Spending trends during the pandemic
22:30 Sunny’s blog
25:19 Social media + content
27:15 What’s on the horizon?
Links:
Sunny Wishart
https://www.alacartefinancial.ca
https://ca.linkedin.com/in/sunnygalbraith
https://www.facebook.com/AlaCarteFinancial
Twitter: @AlaCarteFinance
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Although there could be a lot of different people doing the exact same thing as you...what makes your business different is truly you and how you show up and how you connect with people.”
—Nathalie Amlani
Every business is unique, and every picture tells a story. Showing up consistently online is a huge part of connecting with your audience, but how you show up makes all the difference.
Nathalie Amlani is a personal branding strategist and the founder of Pictonat Photography in Toronto. In addition to family photography, she serves women in business by bringing their brand to life through visual storytelling.
In this episode of Strategize Your Business Online, she shares her top tips to utilize brand photography and your visual story in every element of your business, from connecting with your audience to developing your long-term vision.
She also shares her story.
How she relied on the business community to refine her process and purpose in the early days...
Why, rather than pivoting completely, she crafted a ‘plan B’ during the pandemic by accelerating her goals, designing an online course to create a hands-off revenue stream...
As well as launching a virtual brand summit, sharing her story in a book chapter, and starting a podcast!
Nathalie’s business journey helped to grow and strengthen her network and community, and position her as a thought leader in creating brand strategy.
To grow your business using your visual brand story, listen to the episode!
In this episode, you’ll discover:
- How to incorporate planning your brand photography session in your project management and strategic vision
- That brand photography can help you to bring your audience on your journey (using your ‘visual story bucket’)
- Why using outdoor space in your photography is super relatable for your audience right now (and promotes trust and mental wellbeing)
Did you love this episode? I would love it if you would leave me a rating and review!
Highlights:
02:05Welcome, Nathalie!
06:14Social proof: Trust & testimonials
08:03Pricing & free time
09:08What makes Pictonat Photography different?
13:01Telling your story: Planning
14:21Pivoting in the pandemic
18:48Showing up consistently online
20:55Brand vibe: Foundation, timing & journey
23:15Studio space
24:50Connect with Nathalie
26:23Opportunities on different social platforms
28:26Working with Nathalie: Comfort & confidence
30:17Brand Builder & subscription service
Links:
Pictonat: www.pictonat.com
Brand Builder: www.pictonat.com/personalbranding-minisession
Instagram: www.instagram.com/pictonatphoto
LinkedIn: www.linkedin.com/in/nathalie-amlani
Focal Tangent: www.pictonat.com/focal-tangent-podcast
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Social media is a fantastic way to grow your reach and to get new eyes on your business. But there is also so much happening on the various platforms in terms of how it's being used that can steal your time and steal your job.”
—Dee Boswell-Buck
Digital marketing has changed considerably in the past 10 years. Love it or hate it, social media is an essential foundation to create a strong online presence.
To be truly effective as a marketing tool, your social media must be strategically aligned with your short and long-term goals — whether that’s launching a new offer or growing your network via your email list — in order to reach and engage with your audience.
But that’s easier said than done if you’re not in a position to hire a digital marketing specialist!
Aside from creating, scheduling and analyzing content, keeping up with all of your communications across multiple platforms can be overwhelming.
This is why I hear so many entrepreneurs complaining that social media is stealing time they can’t afford to lose: Lost time leads to lost revenue and can affect your health and relationships.
Social media can be a time-suck… but it doesn’t have to be! In this episode of Strategize Your Business Online, I share 4 tactics to rescue your time on social media, so you can get back to concentrating on working in your business rather than on it.
It’s time to prioritize your time: Press play to stop social media from being a time-suck on your business!
In this episode, you’ll discover:
- Why you should timeblock your personal and professional accounts on social media (and how I created an alter ego to manage mine)!
- The reason I don’t recommend engaging with engagement pods
- The time-saving benefits of filtering your communication with clients to specific platforms
I hope you find this episode engaging, and that you’ll give me a rating and review if you do! (I promise it won’t take too much time)!
Highlights:
01:25Leveraging online space
02:49Social media can be a time-suck
03:38Prioritize your time: Alter ego
07:04Filter communication with clients
09:41Engagement pods
12:30Time-suck: Tagging consistently
14:41Recap: Rescue your time!
16:00 Let’s talk about your digital marketing strategy!
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“You can't build your empire with just yourself, it's not possible. You will either burn yourself out or you'll lose…hone in on the specialty and the unique qualities and services that you provide your clients. That's your focus. That's why you built your business.”
—Melissa Haddad
Sometimes you have to take a step back so you can move forward.
In order to scale and grow, there’s only so far you can carry every aspect of the business before you need to outsource help.
Letting go is hard. Control. Finances. Habits.
But just like the leap of faith you took with the first step on this journey, you’ll know when it’s time to let go — to trust yourself, the process, and others to care for your business.
If you’re not able to hire full-time help, outsourcing to a Virtual Assistant (VA), who will work remotely on your business for as many hours as you need or can afford, is the first step to hiring an in-house employee.
VAs can be highly specialized or provide general support. By trusting your VA to do some of the tasks you can afford to let go of or can’t afford to take time to learn to do, this means you can truly focus on working in your business rather than on it.
Melissa Haddad is the founder and owner of Efficient Business Solutions, which provides VA services and end-to-end business support for entrepreneurs.
She joins me on this episode of Strategize Your Business Online to share how, when and why you should hire a VA to help you build your vision and the life you want.
In this episode, you’ll discover:
- How end-to-end business support services can help to develop long-term business strategies based on your vision
- Why LinkedIn is the place to be for B2B opportunities and connections as more companies shift to remote working
- The benefits of hiring a VA to complete fractional work on areas of your business that may be confidential or unsuitable for current employees to take on
Feel free to share this podcast with someone who might find value in it, and leave me a rating and review!
Highlights:
02:14Welcome, Melissa!
03:37Expanding capacity
06:19When to hire help
09:39Virtual Assistants vs. outsourced resources
13:05Onboarding process: Mindset, priorities & plan
15:46Strategize your vision
17:31CRM data entry
18:19Bookkeeping
18:55Investing in assistance
23:09Virtual assistance (pre- and post-pandemic)
28:10Connections: Referrals & networking
29:02 Efficient Business Solutions: Social media
31:22Benefits of working with a VA
32:51Efficient Business Solutions: The next stage
33:54CEO mindset
36:46Scalability
38:36Connect with Melissa!
Links:
www.efficientbusinesssolutions.ca
www.linkedin.com/in/melissahaddad
www.instagram.com/efficientbusinesssolutions
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Your website is your number one marketing tool… That does not mean that you need a $10,000 website, but you absolutely need an effective website in order to be properly representing your brand in the market.”
—Rachel Di
When 70-80% of consumers are checking you out online before buying, and making a decision in seconds, you need to make sure your website is secure, easy to navigate, and clearly conveys why your offer is the solution to your clients’ pain points.
If your website isn’t healthy and effective in its messaging — it’s not making money. Which means it’s time to invest in maintaining, optimizing and marketing your website!
Could you do this yourself? Absolutely. But unless this is your area of expertise, it will take time.
It’s sadly the case that women-led businesses are underfunded and unsupported, often run by women who also do the majority of work at home.
Rachel Di is the owner of women-led web design company Geek Unicorn, which helps to serve and scale women-led businesses so that you don’t have to take time (that you don’t have!) to learn what you don’t know!
Whatever your budget, Geek Unicorn has you covered with web design packages, training and a DIY resource library.
Rachel joins me on this episode to share her story AND the essential ingredients you need for a winning website formula...
In this episode, you’ll discover:
- The importance of qualifying the right fit both ways — who does your process serve, and is your solution right for your client?
- Why content on your blog has more longevity than social media posts, and how to utilize each blog post to build your email list (AND create multiple social media posts)
- How to use SEO language strategically — your messaging and content needs to be written for a human being, not a computer, to connect with and convert people into clients!
If you found value in this episode, subscribe to Strategize Your Business Online and consider leaving me a review!
Highlights:
00:41Rachel’s journey: Full-time to fractional support to bold business owner!
06:23The right fit: Who do you serve?
08:10Motivation: Supporting women-led businesses
09:16From lockdown to slow down
11:30Invest in your website
14:26Collaborate with your community
16:49Health, navigation & security
18:02Call to action!
19:19Visual identity
20:26The Unicorn’s Guide to Branding
22:20Experience & expertise = priceless (time saved)
25:17To blog, or not to blog?
29:57Maintain, optimize & market your website!
32:58Unicorn Geek: Packages, training & resource library
34:32Connect with Rachel!
Links:
https://geekunicorn.com
www.instagram.com/geek__unicorn
www.youtube.com/channel/UCb0eltuLd-20gqtE64vqTBg
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“When was the last time that you devoted a day to working on your business, and how often do you do that?”
—Dee Boswell-Buck
I bet you remember what you were doing on 4th October, 2021.
This was the fateful day when Facebook, Instagram, and WhatsApp went completely down.
Like many other business owners working in the online space, my first reaction was to panic! However, I soon realized that this was an opportunity to work on my business — rather than in it.
My team used the social media outage to review, refresh, and rework our social media strategy to align with platform trends and make sure we are engaging with our clients and providing what they need (and want).
From brainstorming alternative ways to show up online, updating our branding, and scheduling a day each week to switch off from socials and work going forward, this time was exactly what we needed to take a step back and refocus!
My business has grown and evolved so much in the last three years, and it was definitely time for a change! When was the last time that you devoted a day to working on your business?
Listen to this episode of Strategize Your Business Online to find out why you shouldn’t wait until the next social media outage to make time to work on your brand, content, and engagement strategy!
(And make sure you have a pen handy, because this episode is full of tips and tricks!)
In this episode, you’ll discover:
- How to not only repurpose video content across your online platforms, from Facebook to LinkedIn, but why this is a great tool to show your personality and practice building up to live videos if you’re not comfortable in front of the camera
- Why you should show up on socials a minimum of 20 times per month (on each of your platforms) and map your posting schedule using Google calendar
- That inviting questions from your audience online allows you to shine as the go-to expert in your field, establishes trust to build relationships, and allows you to find out what your clients really want (in their own words)
Make time to subscribe to the podcast so you never miss another episode (and it only takes a few minutes to leave me a review and rating)!
Highlights:
01:264th October, 2021: Revelations & remote work
03:37Keeping clients updated
05:05Archiving social media posts
06:41Reviewing & refreshing (brand, content & strategy)
08:46TikTok
11:25Call to action
13:16Targeted ads & retargeting
14:04Go live!
15:02Community sharing
15:48Invite your audience to ask questions
17:03Social media strategy
18:52Schedule time to prioritize your business
20:16Connect with me — let me know the last time you scheduled a day to work on your business!
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“It all starts with an awareness and a desire to make change… Creating a business that has diversity within it is a choice.”
—Shelagh Cummins
Companies with diversity in their Board of Directors tend to make 3 to 4 times more revenue.
Would you be more inclined to trust, engage with, and support a company that you see yourself and values reflected in? Absolutely!
If you create a diverse experience, your online content will not only reach but connect with your audience — by creating a welcoming, safe space, you let your audience know you put people first.
On this special episode of Strategize Your Business Online, I’m joined by Shelagh Cummins, CEO and founder of The Road to Seven, offering coaching, training, and financing for women entrepreneurs, and host of The Road to Seven podcast.
We discuss the importance of creating diverse marketing and how you can start to implement change in your business today.
This can be as simple as making sure your imagery reflects different races, sexual orientations, religions, genders, ages, and abilities...
...and showing respect for the people you have worked with by allowing them to tell their stories — in their own words — through testimonials.
Representing your audience shows that you are willing to stand up — and speak up — for societal change.
And actively building a business that supports diversity, equality and inclusion is a choice. What will yours be?
In this episode, you’ll discover:
- That stock images are not helping you represent or reach your audience — or stand out on social media
- Why active research should be part of your commitment to a diverse experience when organizing in-person and online events
- How your onboarding process can help to promote diversity, equality, and inclusion when working with your clients
If you want more ways to connect with ideal clients in the online space, subscribe to the podcast (and leave me a rating and review if you enjoyed this episode!
Highlights:
01:07Introductions
01:46Diverse marketing
02:45Representation & reach
05:30Imagery & testimonials
06:36 Strategize Your Business Online: Lessons from the Trenches
10:01 Diversity in event panels & networks
13:16Social media & stock photos
15:38Welcoming & safe space
17:22 Societal change & choice
Links:
The Road to Seven: https://www.theroadtoseven.com/theroadtoseven
The Road to Seven podcast: https://www.theroadtoseven.com/theroadtosevenpodcast
Instagram: https://www.instagram.com/theroad2seven/
Facebook: https://www.facebook.com/ShelaghCummins
Twitter: https://twitter.com/shelaghcummins
Connect with Shelagh: https://www.linkedin.com/in/shelaghcummins
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“My goal... was for me to download my brain and everything I've learned about freelancing into a program that could help set people up for success and help them avoid the mistakes I've made.”
—Jasmine Williams
Making the decision to become a full-time freelancer will always be daunting (without the extra risk and uncertainty caused by the pandemic).
This is the reason Jasmine Williams documented her journey from corporate employee to award-winning entrepreneur in her brilliant blog and newsletter.
As the CEO of content marketing consultancy Jasmine Williams Media, Jasmine uses strategic storytelling to scale industry-leading companies. But her passion is using her freelance freedom to help guide new and aspiring creative freelancers with her mentorship program and resources.
Catering to all budgets and needs, Jasmine offers free downloads (including a 10-step startup checklist), an essential grab-and-go email template package, and a six-week signature online course, Click-worthy Creative Academy.
In this episode of Strategize Your Business Online, Jasmine shares how, as an introvert, she struggled with confidence and positioning.
This is why she focuses on the emotional elements of freelancing (as well as legal, financial, and technical mentorship) in her resources. They are designed for you to do the work, building your confidence as you learn and grow your business.
In this episode, you’ll discover:
- Why focusing on being present on social platforms that bring value and connections is more important than showing up on every single one — and why it’s important to step back when something isn’t working
- Posting organic, unscripted, and authentic content on socials will often resonate with your audience more than polished text and graphics
- That you must set boundaries with your clients (and how this relates to the discovery process)
Want more ways to connect with ideal clients in the online space? Subscribe to the podcast (and let me know if you enjoyed this episode by leaving a rating and review)!
Highlights:
01:59Jasmine’s journey
03:54Freedom in freelancing
08:22Employee to entrepreneur
11:05Entrepreneur mindset
14:52Freelance mentoring
16:54Entrepreneur struggles: Flaky freelance clients & lack of confidence
21:40Resonating on social media
28:55Click-worthy Creative Academy
30:27Freelance hourly rate calculator & start-up checklist
33:18Connect with Jasmine!
Links:
Website: https://jasminewilliams.ca/
Instagram: www.instagram.com/jasminewilliamsmedia/
Twitter: www.twitter.com/TheJasWilliams
LinkedIn: www.linkedin.com/in/jasminewilliamsmedia/
Get Jasmine’s Grab-and-Go Email Templates: https://jasminewilliamsmedia.mykajabi.com/grab-and-go-email-templates
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“I knew that if I wanted my business to continue to be relevant at the end of all this, I needed to be present, I needed to show my value, and I needed to show where I shine as opposed to everyone else.”
—Clara Power
Planning your dream holiday can be super stressful, from making sense of slippery terms and conditions to now having to factor in pandemic protocols!
This is one of the reasons Clara Power, after a 20-year career in HR, used her globetrotting experience to create Power Travel.
Providing a tailored service that takes the stress out of planning family and multi-generational vacations (and specializing in dreamy Disney packages), Clara’s expertise ranges from guiding do-it-yourself vacationers through all the questions you wouldn’t even think to ask, to taking care of literally everything.
Her story shows that it’s never too late to realize your business dreams, but it’s also one of perseverance.
Tourism was one of the most severely affected sectors during the pandemic. Despiteher revenue decreasing by 95% over the past 18 months, Clara survived this period through determination, motivation — and online strategy!
To discover how Clara used social media to build trust with her clients as a go-to expert in her field, and ensured she was ready to move forward quickly when things began to open up — which wasn’t the case for some of her competitors — listen now!
In this episode, you’ll discover:
- The importance of doing your market research to cover all the technical and insider knowledge needed to support your clients’ needs and become a go-to expert in your field
- Why Instagram may be more profitable than Facebook (from a PR and sales perspective) in terms of opportunities, referrals, and direct clients
- That your primary goal must be caring for and ensuring your customer has the best experience — taking care of your client means taking care of business, so the sales will follow!
Subscribe to the podcast for more social media strategy and tips to shine online (and leave me a rating and review if you loved this episode)!
Highlights:
01:45Clara’s journey to a second career
06:29Why you should work with a travel advisor
11:28Power of social media (during the pandemic)
13:52 Post-pandemic: Planning for the future
17:29Power Travel’s Guide to Stress-Free Family Vacations
21:33Be specific in your goals
24:49Instagram success
27:00Showing up honestly and authentically online
28:54Connect with Clara!
Links:
Power Travel: www.powertravel.ca
Instagram: www.instagram.com/powertravel.ca
Book Your Dream Vacation: https://powertravel.ca/booknow
Power Travel’s Guide to Stress-Free Family Vacations: www.subscribepage.com/family-travel-ebook
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“In order to grow a business, you cannot do everything on your own!”
—Dee Boswell-Buck
You know all about the journey from employee to entrepreneur. It isn’t easy…
When you’re stealing time from your loved ones and yourself (self care) to make time for your business — it’s time to hire some help!
The truth is that your business won’t be sustainable if you carry on doing everything.
Though you may be ready to take your business to the next level and hire your dream team, making the leap of faith from entrepreneur to employer requires a complete mindshift makeover!
During the pandemic, I quickly realized that in order to be fully present in my business and at home, I couldn’t do everything myself anymore.
And neither can you! In order to grow a sustainable business, you’re going to need to grow your dream team!
In this episode of Strategize Your Business Online, I share my personal journey to hiring my first employee.
To learn how I reframed my mindset to overcome hiring challenges around time, money, and the fear of losing control — and when the best time to hire is — press play!
In this episode, you’ll discover:
- How to make growing your team more affordable (such as starting by hiring a part-time virtual assistant)
- That seeking hiring help from a HR company will streamline (and strategize) the hiring process to find and build your dream team — and that the service will pay for itself in the time you save (that can be spent working with paying clients)!
- How hiring a virtual assistant allowed me to move smaller and least-loved tasks off my to-do list so I could concentrate on building my business (and the things I enjoy)
Don’t waste any time in subscribing to the podcast, so you don’t miss another episode! (And every rating and review is greatly appreciated — and only takes a few minutes!)
Highlights:
01:11My hiring journey
01:42Stealing time
05:37Being present in the pandemic
08:51Hiring mindset challenges: Time
10:09Hiring mindset challenges: Who can do what you do?
10:27Hiring mindset challenges: Lack
10:48Essential HR
12:50Hiring process
14:42Virtual Assistant (VA)
15:32Client onboarding: Digital Deepdive
17:01It’s a system!
18:08Copywriting
18:44When is the best time to hire?
19:12The Ultimate Creative
20:45Recap
21:01Reach out to me!
Links:
Work with me: http://www.deeboswellbuck.com
Essential HR: https://www.essentialhr.ca
The Ultimate Creative: https://theultimatecreative.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“If you want to be productive, you have to be sustainable — and you can’t be sustainable and ignore your mental health.”
—Adam Wiseman
1 in 5 Canadians will experience mental illness at some point in their lives, and we all live with mental health challenges — in our personal and professional lives.
The pandemic has presented many extra mental challenges professionally, from a lack of boundaries as you work from home (or live at work!) to feeling isolated while physically distanced from loved ones and colleagues.
Adam Wiseman has 20 years’ experience working with adults with mental health issues and challenges across residential and professional settings.
After being admitted to hospital with work-induced stress, he founded Quality Mental Health Interventions (QMHI) Training and Consulting to help organizations implement mental health strategy and training in the workplace.
He joins me on the latest episode of Strategize Your Business Online to discuss making the business world more accessible and equitable for professionals with mental health challenges — especially in the time of Covid...
...including practices that you can start today — so that your relationships (with clients, colleagues, and yourself) are productive and healthy.
In this episode, you’ll discover:
- ‘Covid keepers’ you should be incorporating into your personal and professional life to mitigate your psychological health (and ensure a sustainable work/life balance)
- Why we should be focusing on a productive (rather than a positive) mental outlook — and tips for employers and entrepreneurs as we transition back into the workplace
- How to set intentional and healthy boundaries with employers, employees, and clients to protect the things you value — your health, your time, and your business
If you enjoyed this episode — subscribe to the podcast (and leave me a review and rating)!
Highlights:
01:35Welcome, Adam!
05:36Adam’s journey to entrepreneurship
08:51Audience engagement
13:03Benefits of practicing psychological health
15:40Mental health challenges & Covid
24:29Employer tips for transitioning back into the office
27:28Mental Health for Entrepreneurs
30:48 Mental Health for Professional Relationships
31:44Connect with Adam!
Links:
Mental Health for Entrepreneurs: www.mentaldiversity.com
Mental Health for Professional Relationships (MHPR) certificate: https://mhpr.thinkific.com/courses/MHPR
QMHI Training and Consulting: https://www.qmhiconsulting.com
LinkedIn: https://www.linkedin.com/in/adamwiseman/
Twitter: https://twitter.com/QMHIconsulting
Instagram: https://www.instagram.com/qmhiconsulting
The Miracle Equation by Hal Elrod: https://miraclemorning.com/tmmequation
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Not only is LinkedIn a powerful platform to strategically grow your network, it's also an amazing platform to share your business event.”
—Dee Boswell-Buck
Now you’ve planned your big event, your audience needs to know about it!
LinkedIn has everything you need to strategically plan and market your event using social media tools that make reaching your audience easier.
By leveraging the LinkedIn Events feature, you can create and promote any type of professional event, from an online webinar to an in-person masterclass.
In this episode of Strategize Your Business Online, I take you through each step to create a customized LinkedIn Event.
Not only do I share how to promote value within the event itself (what your audience will learn and why they absolutely need to register), you’ll also discover how to personalize your engagement with connected invitees — as well as how to leverage the platform’s features to reach new connections using your current network!
Take the stress out of event planning and marketing — listen to the episode to leverage LinkedIn Events!
In this episode, you’ll discover:
- The three connection categories I used to grow my professional network on LinkedIn
- That intentionally building your connections on LinkedIn can land you in potential client and collaborator inboxes
- How strategic invitations and engagement on your LinkedIn Event can help to build your event audience as well as your professional network through connection degrees
If you enjoyed this episode of Strategize Your Business Online, let me know by leaving a review and rating — and make sure you subscribe to the podcast!
Highlights:
01:22Market your event on LinkedIn
03:10Networking with intention
06:32First connections (& beyond)
07:20Create and customize your LinkedIn Event
09:00Strategically send invites
10:27Promote on all platforms
10:44Share the value
11:43Personalize communications
14:13Try LinkedIn Events — and connect with me on LinkedIn!
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“What if you could have a course that is preparing people to work with you one-on-one [and] generating leads... while also making money though you’re not actually showing up live to teach it?”
—Samantha King
It’s no wonder 20% of small businesses fail in their first year when it takes 3 to 4 years to become profitable.
You put so much into your business — money, time, sweat (and tears!) — and perfecting your brand, strategy, and offer can take a long time (especially if you wear all the hats)!
My guest on the latest episode of Strategize Your Business Online is here to help you reach your goals faster by sharing her success story…
...including how to package your skills, knowledge, and services in an online course that generates hands-free revenue by working on your business while you do!
A former teacher, Samantha knew she wanted to work in the online space but needed to figure out what she could offer — and how to reach ideal clients.
Today, she is an online course mentor and the CEO of Fempire Builders, helping business owners design courses that strategically generate leads and sales — establishing your authority so dream clients come to you.
Join us on the episode to find out how Samantha built and transitioned into her dream role and how you can do the same!
In this episode, you’ll discover:
- How market research through genuine online conversations with potential clients can shape your strategy and unique offer — and how reaching out to competitors can lead to collaborations
- That figuring out the customer journey upfront means you can create a sales funnel from the course to the next offer
- Why you need to concentrate on your content flagship — the main online space where your audience hangs out and responds to your offers — instead of creating content for several sites
Subscribe to Strategize Your Business Online (and leave me a rating and review)!
Highlights:
01:42Welcome, Samantha!
03:52School’s out: Samantha’s journey to the online space
07:10Connecting with clients
10:57Fempire Builders
14:26Customer journey
20:10Any business can benefit from an online course!
26:28Building authority
29:16Content flagship
35:13Friend Zone to Authority Island Summit
36:47Connect with Samantha on Instagram & YouTube!
Links:
Friend Zone to Authority Island Summit: https://www.authorityisland.com/register
Authority Island Accelerator: https://www.authorityisland.com/register
Fempire Builders: https://fempirebuilders.com
Connect with Samantha on Instagram: https://www.instagram.com/fempire_builders
Subscribe to Fempire Builders on YouTube: https://www.youtube.com/channel/UCwzzOmDOApmDbc_5VxSZV9g
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“The beauty of having your email list is that you can land in the inbox of your ideal client... [they] joined your email list because they wanted to.”
—Dee Boswell-Buck
Did the last business conference you attended, in-person or online, tick all your boxes?
My experience of business conferences designed for women entrepreneurs revealed a divide between the themes covered by women and male speakers.
While women consistently talked about topics like mindset, meditation, and strong pricing...
...male speakers focused on finances, strategy, and client acquisition.
Are all of the topics important? Absolutely! But the women-only conferences lacked the content — systems and strategies — I desired to build the business (and life) I wanted.
So I decided that I would help to empower women in these spaces… by creating my own conference!
“Strategize Your Business Online: Lessons From The Trenches” is my virtual, full-day conference for women in business, by women in business — without the fluff — on Thursday, September 28, 2021!
As a special sneak preview, this episode of Strategize Your Business Online shares how I grew my ideal audience for the conference by tripling my email list in just 8 months...
Press play to join me in the trenches for all of my tips and tricks to strategically reach your dream audience online!
In this episode, you’ll discover:
- That segmenting your email list around specific services will curate content to reach and grow your ideal audience
- How paid advertising can strategically land you in front of and connect you with more dream clients than attending an in-person networking event — for less than the price of an event ticket!
- The importance of including a call-to-action in every piece of content
For all the content, make sure you subscribe to Strategize Your Podcast Online (and leave a rating and review)!
Highlights:
01:14 Lessons From The Trenches
01:35 Business conferences
03:39 Growing your email list & social following
04:02 Laser Focus Masterclass
06:30 Social media engagement
07:11 Facebook Ads
07:36 Website traffic
08:23 Paid advertising
09:08 Podcast platform & The Ultimate Creative
11:16 Share the stage
11:42 Your pitch
12:30 Newsletters & call to action
14:21 Map out your plan
15:07 Lessons From The Trenches: Panel, speakers & networking
Links:
Join my next free monthly Laser Focus Masterclass: https://www.deeboswellbuck.com/laser-focus-masterclass.html
Strategize Your Business Online: Lessons From The Trenches: https://www.deeboswellbuck.com/conference.html
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Whatever we’re doing or making or creating, how will it affect the next generation?”
—Jenn Harper
Indigenous people make up 5% of the global population, yet protect 80% of the world’s ecosystems.
Jenn Harper created beauty brand Cheekbone Beauty because she was unable to see herself and the global Indigenous community represented across beauty marketing growing up.
Described as giving “Indigenous people a much-needed place to be seen,” her socially conscious brand focuses on educational marketing and (environmentally and community) sustainable systems to effect real change.
Jenn joins me on this episode of Strategize Your Business Online to showcase her beautiful philosophies and share her healing journey — from finding empowerment in reconnecting with her First Nations roots to creating a 6-figure beauty company (despite not coming from a beauty background)!
You started your business to make a difference, but what could you do differently in your business to effect change?
In this episode, you’ll discover:
- Why pushing yourself and your business to the limits by setting “impossible” goals (such as zero-waste packaging by 2023) leads to innovation!
- How to build community by marketing with user-generated content on social media
- The importance of researching and implementing sustainable systems
Never miss an episode of Strategize Your Business Online — subscribe to the podcast (and rate and review)!
Highlights:
02:01 Jenn’s journey
06:39 Pathway to healing
08:56 Community
10:01 Sustainability
11:36 Global Indigenous group
13:20 Zero waste goal
15:12 Carbon neutral
17:46 Educational marketing & sustainable systems
21:47 Cheekbone Beauty
26:30 Relationship to every living thing
30:00 Lessons & love
31:18 Pandemic & social movement
34:56 Clean beauty & Sephora
35:55 User-generated content
37:51 Multi-use product launch: Sustain Complexion Pencil
43:26 Connect with Jenn!
Links:
Work with me: http://www.deeboswellbuck.com
Cheekbone Beauty: https://www.cheekbonebeauty.com
Cheekbone Beauty on Instagram: https://www.instagram.com/cheekbonebeauty
Sustain Complexion Pencil: https://www.cheekbonebeauty.com/collections/sustain-complexion-pencil
Sustain Lipgloss collection:
https://www.cheekbonebeauty.com/collections/sustain-lipgloss
Sustain Lipstick collection: https://www.cheekbonebeauty.com/collections/sustain-lipstick
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“A business lawyer will be able to help you protect what you’ve already built and to look for opportunities in your business where you can leverage what you already have to grow the value of your business.”
—Andrea Henry
Can you read and write a contract?
Legal aid can be scary and overwhelming, and plenty of business lawyers will simply tell you where to sign — and not to worry about the details…
….but as a business owner, it’s our business to worry about the details to ensure we don’t lose any rights — or our business — through legal oversights!
A business lawyer for over 15 years and the founder of Henry Business Law, Andrea Henry has made it her mission to teach other women entrepreneurs what the legal jargon means — so you can make clear, well-informed decisions about your money, investment, and future.
Andrea joins me on this episode of Strategize Your Business Online to share how working with a business lawyer will protect every element of your business: your money (from insurance to investment to taxes), your relationships (crafting contracts that clearly tell the story of each), and your intellectual property (your zone-of-genius)!
No matter what your budget is, or where you are in your journey, Andrea’s templates, resources, and programs will help to ensure you’re fully protected!
In this episode, you’ll discover:
- Why you need to conduct a legal audit if you’re making the move from employee to entrepreneur
- The different types of contract templates, and the importance of customising templates to your jurisdiction and industry
- How thinking about your intentions for your business — your exit strategy — today will protect your future assets
Be strategic in making sure you never miss an episode of the podcast — subscribe today (and leave me a rating and review)!
Highlights:
01:07 Welcome to Andrea!
04:27 Legal aid is for all
05:15 Level playing field
06:18 Virtual services
07:44 Referrals, networks & social media
08:35 Legal audit
10:55 Business freedom
12:04 View your business as an asset
13:43 The exit strategy
15:57 Contract template types
19:33 Anatomy of a Contract
22:51 Three pillars framework
26:03 Pandemic & job security
30:22 The Secure Startup
31:33 Strategize Your Business Online: Lessons From the Trenches
32:29 Connect with Andrea
Links:
Henry Business Law: https://henrybusinesslaw.com
Andrea’s Instagram: https://www.instagram.com/henrybusinesslaw
The Secure Startup: https://thesecurestartup.ca
Anatomy of a Contract: https://thesecurestartup.ca/freeguide
Strategize Your Business Online: Lessons From The Trenches: https://www.deeboswellbuck.com/conference.html
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Content is anything you put out into the world from your business.”
—Tracy Smith
Writing is an art. When you don’t have time to work on the written content in your business, it’s time to hire a copywriter — so you can focus on what you do best!
Copywriters curate the content your business needs to tell your story — across email lists, brand strategy, social media and more — to strategically reach and build lasting relationships with your dream clients.
Joining me on this episode of Strategize Your Business Online is copywriter and founder of Kitchen Table CEOs, Tracy Smith.
Fusing her talents with her passion for supporting entrepreneurs, Kitchen Table CEOs is a community of content writers working their side hustle or small business around other commitments from home — around the kitchen table!
If hiring help isn’t possible at this stage in your journey, Tracy shares her top tips and mistakes to avoid, to help craft your content like a pro and tell your story (strategically)!
(Make sure you listen until the end of the podcast for 50% off her signature course, Content Unleashed!)
Ready to tell your story? Press play!
In this episode, you’ll discover:
- The importance of reach, conversion, and reusability in creating your content
- Curating content is key — if you’re not showing up for your ideal clients by curating your content for them, they won’t show up for you!
- Why you should have conversations with your ideals clients as much as possible — and why all of your content should read like a conversation between you and your dream client
Don’t forget — subscribe to the podcast to make sure you never miss an episode!
Highlights:
01:07 Welcome, Tracy!
02:35 Journey into words
04:49 Social media strategy
08:42 3 content & marketing mistakes
14:23 Dream client mindset
19:44 Conversational copywriting
21:52 7 essential pieces of content checklist
25:31 40+ topic ideas
26:42 Kitchen Table CEOs on social media
29:18 Know & listen to ideal clients
30:24 Working with Tracy
37:22 Engage with Tracy
38:23 Lessons From the Trenches
Links:
Work with me: http://www.deeboswellbuck.com
Kitchen Table CEOs: www.kitchentableceos.com
Content Unleashed (use code Dee50 for 50% off): www.kitchentableceos.com/course
Kitchen Table CEOs on Instagram: www.instagram.com/kitchentableceos
Kitchen Table CEOs on Facebook: www.facebook.com/kitchentableceos
Connect with Tracy on LinkedIn: https://www.linkedin.com/in/tracy-smith-0b356512
7 essential pieces of content: https://view.flodesk.com/pages/60ff10bbcabce0865008519c
40+ topic ideas for your next blog, email, or post: https://view.flodesk.com/pages/60ff10bbcabce0865008519c
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“It’s not like you just dive in head-first. There’s a process to getting yourself acclimated with Clubhouse… People who are not so fond of public speaking get to speak without actually facing an in-person crowd.”
—Caryn Parchment
If home is where the heart is, then Caryn Parchment is definitely home! Caryn has been helping the local community to buy, rent, sell, or invest in property within the Greater Toronto Area for 15 years.
After taking the initiative to change her narrative and complete her Real Estate Licence, Caryn’s dream was delayed by Covid-19. Though she had doubts about her journey and end-goal, her perseverance is a lesson learned — she is now a fully licenced realtor.
When she isn’t finding dream deals for her clients, Caryn is a speaker and co-moderator on social media platform Clubhouse — an audio-based networking app that provides opportunities for people to speak or listen to other experts in themed rooms.
On this episode of Strategize Your Business Online, Caryn takes us on her entrepreneurial journey and leverages the benefits of using Clubhouse to build your network, leads, and following by strategically navigating the platform.
Clubhouse’s tiered system provides a process for you to engage, practice public speaking without the in-person crowd, and co-moderate rooms so you can be seen and grow your Clubhouse following...
…only when you’re ready! If you would rather just listen, that’s completely fine too! Even if you’re a complete beginner, Caryn has you covered with so many tips and tricks — join us on the episode for more!
In this episode, you’ll discover:
- The Clubhouse feature that lets speakers know you’re new to the platform — in case you’re not ready to step onto the stage
- Why you should only follow people with similar interests on Clubhouse, and not everyone you know, so you only see the topics you want to explore
- How to leverage your business using your Clubhouse bio by listing the values and services you provide
Subscribe to the podcast for more tips on leveraging your business online (and don’t forget — leave me a rating and review)!
Highlights:
01:46 Welcome, Caryn!
05:41 Real Estate Licence
07:37 Delays during lockdown
10:53 Serving challenges
14:26 Misconceptions about working with a realtor
18:13 What is Clubhouse?
23:26 Get on stage (if you want to)!
27:40 Clubs or rooms?
28:46 Leverage using your bio
30:05 Client takeaways
30:46 Highlights: Easter Seals Canada fundraiser & 5-Week Sellers’ Challenge
32:49 Connect with Caryn
Links:
https://www.linkedin.com/in/carynparchment/
www.athomeinthegta.com
https://www.instagram.com/athomeinthegta/
https://www.facebook.com/athomeinthegta
https://www.eastersealscamps.org/
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“We’re pretty good at judging ourselves and doubting ourselves as women and mothers, and the mindset game is taking that mean girl in the background out of our heads... and dispelling some of those myths that we build up about ourselves.”
—Chernell Bartholomew
Habit change, consistency, and accountability are terms that you use regularly in your business strategy. But when was the last time you applied these terms to yourself?
With over 15 years’ experience in the health and wellness industry, Chernell Bartholomew is the owner of Vitality MVMT and a certified energy and health coach, personal trainer, and massage therapist.
After battling fatigue and struggling to maintain a healthy body and mindset when she became a mom to three beautiful girls, Chernell decided it was time to challenge and change the narrative when it came to unhealthy social and fitness standards.
Embracing all body shapes and sizes — one size does not fit all! — she created the Vitality MVMT to provide a ‘wholistic’ coaching approach catered to each individual woman and mom she helps.
Chernell joins me on this episode of Strategize Your Business online to share how the connection between mindset and physical wellness is your blueprint to a healthier mindset, life, and business.
For easy, doable, and actionable tips to create daily habits that stick, listen to the episode!
In this episode, you’ll discover:
- Misconceptions about working with a health and energy coach — there are no restrictions, only flexible (and fun) solutions that work around you and your needs!
- Why sleep is just as important as nutrition and exercise, and integral to your energy levels and mental clarity
- How to create a framework for the future so you can build and maintain healthy habits at work and at home
For more ways to strategize your business online, subscribe to the podcast (and rate and review)!
Highlights:
01:49 Welcome, Chernell!
03:46 Change the narrative
05:14 The mindset game
07:07 Accountability & consistency
11:01 Healthy habits & challenges
14:20 Misconceptions about health coaches
16:47 Work with Chernell!
19:33 Get moving
20:44 Online engagement
22:23 Looking after your body in lockdown
25:06 Blueprint for the future
27:04 Connect with Chernell!
Links:
Check out Chernell’s coaching programmes — and join Chernell’s newsletter to be the first to hear about her new online course, which launches in September: www.vitalitymvmt.com
Visit Chernell’s Instagram: https://www.instagram.com/chernell.energycoach/
Connect with Chernell on LinkedIn: https://www.linkedin.com/in/chernell-bartholomew-b8345239/
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Do you ever find that those who are reaching out to you are not your ideal client…? If this is happening to you, then it’s probably because your message was not clear in your marketing.”
—Dee Boswell-Buck
Nobody knows your business like you…
…but if you don’t clearly convey who you are, what you offer, and who you serve online, how can you find dream clients and grow your audience?
When I started my business, I booked consultations with potential clients only to find that there was often a disconnect between the services they expected and what I offered.
I knew my business better than anyone, but I also knew that I needed to be clearer in communicating my marketing message online to reach my target audience.
How did I do this? By using creative online strategies!
In this episode of Strategize Your Business Online, I share the four questions I asked myself to make sure my online content landed at the feet of my ideal audience — and converted into collaborations, leads, and sales!
Press play to connect with your dream clients using clear online messaging!
In this episode, you’ll discover:
- Misconceptions about online marketing — that being follower-rich doesn’t mean you’re going to be rich!
- That you need a tagline to focus on what you want to be for your dream clients
- Why streamlining your online services and offers will create more leads, not less!
Looking for more ways to strategize your business online? Subscribe to the podcast, and rate and review!
Highlights:
01:38 Crystal clear messaging
02:53 My journey
06:18 What do you want to be for your dream clients?
07:32 Streamline your services
08:44 Clean your online spaces
09:34 Behind the scenes
10:19 Recap
11:16 Homework — try these strategies and connect with me!
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Do you want to work for a company and be a number, or do you want to go out and be your own boss, do your own thing, and do what you love?”
—Sabrina Leeder
Whether you’re working your side-hustle or running your own business, you know that you don’t have to be a number — an unappreciated cog in the corporate machine — to make big numbers…
…but you do have to take a big risk and put in the work.
Sabrina Leeder is the Toronto-based founder of BiA Photography and a photographer for the Hockey Hall of Fame. A strong believer that art should be enjoyed by all, she is the Artist in Residence and owner of Preston Gallery in Uxbridge, Ontario — an accessible space for Canadian artists at any career level to showcase their work.
Sabrina knew the journey wouldn’t be easy when she took her father’s advice and decided not to be a number, but she didn’t anticipate that she would be forced to completely overhaul her brick-and-mortar business to an online shop when Covid-19 put our lives on lockdown.
Sabrina’s passion for art and belief in herself took her from pop-up to permanent photography gallery, but it was her social media strategy that grew her business — from showcasing a couple of local artists to hosting over 50 names! She met the challenges of changing every aspect of her business to not only survive, but thrive — with in-person shows, expansion to new regional spaces, and online and in-person classes planned.
Join us on this episode of Strategize Your Business Online, as Sabrina shares her story — a powerful reminder about the resilience we all must face as entrepreneurs — and the power of social media strategy to succeed even when the odds are stacked against you.
In this episode, you’ll discover:
- How to get get creative with video content that serves a variety of audiences
- Why you should automate your brick-and-mortar business to operate fully online as a back-up system to prepare for unforeseen obstacles
- You can still support and serve your local community — suppliers, customers, and small businesses — while catering to online clients
I’d love for you to rate and review the podcast — and make sure you’re subscribed for more ways to strategize your business online!
Highlights:
02:17 Sabrina’s journey
07:38 Safe space
08:16 Pivoting in the pandemic
11:30 Online shopping & shipping
13:31 Serving local businesses, artists & customers
15:12 Big business plans
18:13 Entrepreneurial lessons learned
19:03 Connect with Sabrina!
Links:
Preston Gallery: https://prestongallery.com
Find Preston Gallery on Instagram: https://www.instagram.com/gallerypreston
Visit Preston Gallery on Facebook: https://www.facebook.com/gallerypreston
Connect with Sabrina on LinkedIn: https://www.linkedin.com/in/biaphotography
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“We have tied money to security, and the provision of money seems to have fallen in the hands of the patriarchy. Women have been undermined based on how we have been brought up… to consider ourselves less than able to properly manage money… you have to make a choice.”
—Hadriana Leo
What if you could change your relationship with money?
That’s exactly what my guest on this episode of Strategize Your Business Online, Hadriana Leo, did.
Though Hadriana was making millions for her clients as an investment advisor, traumatic circumstances in her personal life left her financially vulnerable and led her to rethink what money represented to her as a ‘9 to 5’ employee and a woman.
She quit her job and became a personal finance coach and consultant. Hadriana is on a mission to educate, equip, and empower other women to unapologetically check their programmed thoughts about money management and make the choice to challenge them.
This superwoman is now the Money Navigator, and she is here to inspire you to uncomplicate your finances and become your own safety net — and success story.
Make your choice — press play to join us on the episode!
In this episode, you’ll discover:
- Misconceptions about working with a personal finance coach — you will be challenged, but you won’t go without (and you can live a full, rich life using the money you have)!
- How to connect math and mindset to confidently and unapologetically take control of your wealth strategy
- Why you should ask simple questions on social media to relate to and engage with your audience
Do you need help with strategizing your business online? Subscribe to the podcast (and rate and review)!
Highlights:
00:35 Close your eyes...
01:31 Hadriana’s story
07:20 Be your own safety net
09:49 Women, security & money management
15:43 Misconceptions about hiring a personal finance coach
19:36 The Cinderella Diaries
24:39 Take Hadriana’s money quiz
26:43 Online content
28:21 Relief & confidence
31:20 Catalyst
32:57 Connect with Hadriana!
Links:
Get your FREE Wealth Strategy Session: https://hadrianaleo.com/contact-us
Connect with Hadriana on Instagram: https://www.instagram.com/moneynavigator
Contact Hadriana on LinkedIn: https://www.linkedin.com/in/hadrianaleo
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Podcasting opens up the opportunity for you to meet your future customers and benefit from the know, like, and trust factor.”
—Dee Boswell-Buck
Are you new to podcasting? Thinking of starting one?
Starting a podcast is one of the best ways to promote your business, reach your ideal customers, and grow your audience.
I’ve now released several episodes of Strategize Your Business Online. As a newbie podcaster and introvert, I know that sharing can be scary…
…but getting your voice out there allows you to connect with potential customers and establish a relationship — building trust and likeability as listeners get to know you.
In the beginning, promoting your podcast can be a case of trial and error.
So, how do you effectively promote your podcast?
With some diligence and creativity, using targeted online strategies!
In this episode, I share my journey so far and 6 ways (tried and tested by me!) that you can promote your podcast — and your business — to your dream-fit audience online.
Here’s a quick tip: As you’re growing your podcast, adding links to popular podcasts that you’ve been a guest on in your email signature allows people to learn more about you, your podcast, and your business!
For more strategies I use to promote my podcast, press play!
In this episode, you’ll discover:
✔ That being introverted isn’t an obstacle to podcasting (and can actually be an asset)!
✔ How to use hashtags strategically to land in front of the right audience
✔ Why you should be using LinkedIn Live to network, grow your audience, and record reusable content
Want to know more about growing your business strategically online? Subscribe to the podcast (and don’t forget to rate and review)!
Highlights:
01:15My podcast journey
02:33Getting the word out there
03:13Social media
04:22Show notes
05:20Email list
05:39LinkedIn Live
06:33Links in email signatures
06:56Paid advertising
07:20Accountability
08:01Connect with me
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“I don’t want people to mute their voices and look like everyone else. We are all unique people and our businesses are unique, and I feel very strongly that we should have a unique voice — your images are part of that voice.”
—Trina Turl
Do your stock photos stand out AND speak to your audience?
If a picture is worth a thousand words, then the perfect stock photo is priceless.
However, limited-edition stock photos are definitely NOT free!
Small businesses and early-stage entrepreneurs are often unable to access high-quality or unique stock photos, resorting to using free stock photos available to millions of people.
When you look like everyone else, you greatly dilute your brand, mute your voice, AND you definitely don’t stand out online!
I’m joined on this episode of Strategize Your Business Online by the founder and principal photographer of Clio & Fox boutique, Trina Turl, who creates a-la-carte stock imagery and curated social media packages across the food, wellness, and professional service industries.
With over 20 years’ experience, Trina’s passion is elevating small businesses with her beautiful, limited-edition stock photos that not only amplify your brand — but bring it to life.
Clio & Fox’s unique stock photos are licensed for web-based applications — so they are super user-friendly — and can be used as a banner on your website, on social media, or on slide decks.
Each unique photo on the site is limited to 100 licences. You may be one in a million as a person, but you don’t want your stock photos — and your brand visibility — to be one in a million!
You have a unique voice and business, and investing in unique photos is essential to increase your visibility online. Why? Press play!
In this episode, you’ll discover:
✔ The power of repurposing unique stock photos for maximum visibility online
✔ How to shop for limited-edition stock photos using your brand colours and aesthetic
✔ Why Google Ads is a great way to grow your business and reach a new audience
Subscribe to Strategize Your Business Online today, and don’t forget to rate and review the podcast!
Highlights:
01:25Welcome, Trina!
05:12Don’t dilute your brand
07:16Clio & Fox
08:04Client journey
10:09Shopping for photos
11:42Limited-edition photos
12:14Pandemic
14:18Marketing online
15:44User-friendly photos
17:36Clio & Fox / Paige Smith collection
19:26Connect with Trina
Links:
Clio & Fox’s website: https://clioandfox.com/
Clio & Fox on Instagram: @cliofoxstock
Clio & Fox on Facebook: @clioandfox
Trina’s website: https://www.trinaphoto.com/
Reach out to Trina on Instagram: @trinaphoto
Connect with Trina on Facebook: @trinaphoto
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“That became my mission… [give] people the foundations to build that joyful business that lights them up from the inside out, and not having it be all about success at all costs or making money at all costs.”
—Lianne Kim
Do you know what your special sauce is?
Your special sauce is the unique gift you bring to and build your business around. It’s also connected to your joy, which is the reason you started your business in the first place — to escape the 9 to 5, do what you love, and make more money.
Most importantly, you’re building your business to achieve the life and work balance that suits you.
It’s easy to lose sight of your why — and your joy — when you’re hustling to grow a successful business.
But have you truly succeeded as an entrepreneur if the journey and realizing your goals doesn’t bring you joy?
Lianne Kim is the host of the Business of Thinking Big podcast and the best-selling author of Building a Joyful Business.
She is founder of Mamas & Co., a transformative community of mama-entrepreneurs, and helps women grow their businesses by understanding how to market and sell themselves to earn more money and live their wildest dreams.
I am one of these women! After joining Mamas & Co., I signed up for Lianne’s A-Players Rapid Impact group coaching AND launched an online course with the help of her Launch Rookies program.
On this episode of Strategize Your Business Online, Lianne shares how you must use your gift — your special sauce — to strategize your business and lead a joyful life.
Press play to start building your joyful business today.
In this episode, you’ll discover:
✔ That you need to be clear on your goals before building your marketing strategy
✔ The benefits of shifting your marketing mindset from ‘selling’ to ‘sharing’ your gifts
✔ Why automation is key to building a joyful business
For more online marketing strategies to start implementing today, subscribe to the podcast (and rate and review).
Highlights:
01:20Lianne’s story
03:45Mamas & Co.
08:31Building a Joyful Business
11:36Declarations & decisions
17:18Special sauce
21:23Marketing strategy
26:23Lianne’s favourite social media platforms
30:41Hell to the no!
33:34Buy Lianne’s book — using my exclusive discount!
34:54Connect with Lianne
Links:
Get your copy of Building a Joyful Business — enter code DEE15 for 15% off a single copy
(1-year expiry from the air date July 2022): https://www.liannekim.com/book
Visit Lianne’s website: https://www.liannekim.com/
Connect with Lianne on Instagram: @liannekimcoach
Connect with Lianne on Facebook: @liannekimcoach
Mamas & Co. on Instagram: @mamasandco
Mamas & Co. on Facebook: @mamasandco
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“When you create the exit strategy you have made a decision — that you are going to define your own future and take control of your own path.”
—Christen N. James
Are you uncomfortably comfortable juggling your corporate role and side hustle?
Whether you feel stuck or unsure about the unknown, you don’t have to settle.
I know it’s scary — believe me! But working with a coach to escape the 9 to 5 on a schedule that suited me was the best investment I made on my entrepreneurial journey.
Mindset and transition coach Christen N. James (CJ) made the shift from employee to entrepreneur and now helps women-identified professionals escape the ‘grind to 5’ with her Side Hustle Success and Take the Leap coaching programs.
A psychology graduate with over 10 years’ corporate and leadership experience, CJ embraced the lifeline the universe threw her when she was laid off — retraining as a coach to make her dream job her only gig.
On this episode of Strategize Your Business Online, CJ shares how you can do the same, by planning your exit strategy within a set timeframe that suits you.
During her own transition, she asked herself important questions about fulfillment and mindset as a business owner…
…and she incorporates this experience into her coaching as she guides you through the mindset shift — overcoming doubt, fear and overwhelm — using systems and strategies to plan attainable, secure goals to take you from employee to entrepreneur.
Allowing you to make the leap into the career and life and work balance that works for you with confidence!
Start your journey today!
In this episode, you’ll discover:
✔ Common misconceptions about investing in and working with a coach
✔ The simple first step you can take today to start planning your exit strategy
✔ Why you must be clear on the realities of your entrepreneurial journey to take the leap with confidence
Want more ways to strategize your business online? Subscribe to the show — and don’t forget to rate and review!
Highlights:
01:23Welcome, CJ!
05:09Mindset shift
08:05Working with a coach
11:09Uncomfortably uncomfortable
13:39Pandemic effect
19:08The ‘Aha!’ moment
19:47Keep it real
25:31Find CJ on social media
26:36Take the Leap program
27:25Connect with CJ
Links:
Work with me: https://www.deeboswellbuck.com
Connect with CJ on Instagram: @christennjames
Reach out to CJ on Facebook: @christennjamesthecoach
Find CJ on Twitter: @christennjames
Connect with CJ on LinkedIn: https://www.linkedin.com/in/christennjames/
Visit CJ’s website: https://www.christennjames.com/
Side Hustle Success: https://www.christennjames.com/side-hustle-success
Take the Leap: https://www.christennjames.com/taketheleapprogram
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“Retargeting to the right audience is essential if you want to see better conversions from your Facebook Ads.”
—Dee Boswell-Buck.
Do you keep coming back to a product or service you’re interested in before making the decision to purchase? I know I do! On average, it takes 7 to 12 touches before people make the commitment to buy.
So how do you make sure you’re top of mind for your target audience as a business owner online? You make sure you’re visible on the platforms where your audience is based. You share consistent content. And you invest in advertisements.
Facebook Ads Manager — which also operates on Facebook-owned platform Instagram — allows you to connect with hundreds of thousands of people each day, building your target audience and collecting data to track conversions to your website. However, consumer privacy laws are giving digital consumers more control over how their data is used online. An example is the recent iOS update, allowing Apple customers to choose not to share their data on platforms owned by third parties for advertising and measurement purposes — making it difficult to track conversions. Great for personal privacy, not great for business.
However, it’s not all doom and gloom! Business owners can still benefit from Facebook and Instagram Ads, but you just have to be creative — strategically, of course! How? You retarget your target audience.
Have you noticed that after liking, clicking on, or sharing something on social media, you start to see advertisements for similar things? This means you’ve been retargeted based on your engagement. In this episode of Strategize Your Business Online, I share several ways to creatively implement Facebook Ads to retarget your target audience on Facebook and Instagram, by engaging your prospects to create a business funnel using retargeting campaigns.
In this episode, you’ll discover:
The ins and outs of retargeting and how (and why) it works.
How to create and run your own effective retargeting campaign.
The different forms of engagement on Facebook and Instagram that can be used to retarget.
For more strategic ways to gain visibility online, subscribe to the podcast (and don’t forget to rate and review)!
Highlights:
01:25Retargeting ads and conversion.
03:00Tracking conversion on your website.
04:10Apple update.
05:44Creative ways to implement ads in your marketing strategy.
07:03Retargeting example: My free monthly masterclass.
10:06Run a retargeting campaign!
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“When it came to self-confidence, I realized that I was lacking in that area — when I interacted with the horses, I felt so empowered being with them… my vision was to invite other women to come and experience what I did.”
—Gabriella Vamvakidis.
When was the last time you felt truly peaceful, grounded, and connected to yourself? I bet you were offline.
As business owners, we rely on online spaces to support every aspect of our work. But spending so much time scrolling through feeds and updating our profiles means we often forget the therapeutic benefits outdoor spaces, animals, and nature provide. I’m joined on this episode by Copperwood Trail owner Gabriella Vamvakidis, who built her business to provide a safe space for people to reconnect with themselves by experiencing the healing power of horses.
Gabriella did not expect to fall in love with horses — let alone build a business around them with no model — but her journey as a business owner is full of relatable touchstones. When she moved with her family to a rural property in Stouffville, Ontario, she didn’t have any interest in her husband’s horses for two years. Until fate stepped in — the day she was left to care for the horses was the day everything changed.
The support, peace, and empowerment Gabriella felt from the animals inspired her to share that magical and therapeutic experience — specifically to inspire confidence in other women. From hosting women’s wellness retreats to expanding her program to family experiences and first responder therapy, Gabriella’s story shows that wellbeing and mindfulness are just as important as success. After you’ve listened to the episode, I hope that you’re inspired to step offline and go outside (at least for a little while)!
In this episode, you’ll discover:
How Gabriella created a business model (without using a model)!
Why Instagram has been Gabriella’s secret to success in reaching clients.
That you don’t need to post perfect photos online — consistency is key!
Are you struggling to build your business strategically online? Subscribe to the podcast (and don’t forget to rate and review)!
Highlights:
01:20Welcome, Gabriella!
05:15Fear of not being in control.
07:26The day life changed.
10:01Education and interaction.
11:35Empowerment and confidence.
12:51Business start-up challenges.
14:30Connecting with clients online.
15:30Showing up consistently online.
17:34Navigating lockdown limitations.
19:25Helping and healing.
21:42Connect with Gabriella.
Links:
Follow Gabriella on Instagram: @copperwoodtrail
Connect with Gabriella on Facebook: @copperwoodtrail
Visit Copperwood Trail: http://www.copperwoodtrail.com
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“My final day as an employee would also be the first one as a full-time entrepreneur… working toward living my best life.”
—Dee Boswell-Buck.
Are you thinking of turning your side hustle into a full-time gig?
If you’re already in the process of making the change from employee to entrepreneur, you know that the balancing act between your work and personal life is not easy.
I was where you are. To turn my side hustle into my main business, I had to overcome many obstacles while juggling motherhood, work, and school. So why did I do it? Because of my why.
After working for the same company for over 20 years, my life changed overnight when my daughter was born. However, I didn’t realize how much I had changed. Motherhood provided me with the time, space, and skills — founding, leading, and growing a parenting group — to realize that I wanted to work in social media marketing.
This was my first declaration of change, but my aspiration was realized through difficult decisions. On this episode of Strategize Your Business Online, I share my story — as told in the bestselling book, The Balancing ACT: The Quest for Work/Life Balance. A big part of my entrepreneurial journey has been documenting my story online, and I was so excited to join 11 other women entrepreneurs in guiding readers through our experiences in The Balancing ACT.
I’m going to be real with you. The road ahead will be rough. But if you hold yourself accountable, strategize your side hustle, and manage your goals, you can balance your work and private life to take your business from start-up to success. My story takes you through the personal and professional highs and lows on my path to becoming a small business owner. I hope it inspires you to ask yourself: What’s my WHY?
In this episode, you’ll discover:
The tips and tricks I learned (the hard way!) to overcome business obstacles online.
How to strategize your side hustle to make it your full-time gig.
Why signing up with a business coach was my most valued investment.
For more tips on strategizing your business online — subscribe, rate and review.
Highlights:
01:45Showtime!
04:00Maternity leave: The Mamalicious Mamas.
07:53LinkedIn.
10:16Returning to work and school.
15:17Overcoming career change challenges.
18:59Investing in myself and changing the game.
22:08Highs and lows: Small business obstacles.
23:28Networking inspiration.
25:51Hiring a business coach.
28:12Personal finances.
30:02Meeting my goal and becoming an entrepreneur.
Links:
Buy The Balancing ACT: https://www.amazon.ca/Balancing-ACT-Quest-Work-Balance/dp/1988820502
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“It’s always great to have a place, one spot, where you have all your information and it’s categorized, so that when you need to find it, it’s easier to find.”
—Arlene Williams.
Do you dream of running a clutter-free home and business, but keep getting lost in the mess?
Clutter causes stress. As entrepreneurs, we are constantly juggling clients, paperwork, and life. Despite best efforts, when our systems lose structure, the clutter can easily become overwhelming. Making your spaces and systems clutter-free brings inner calm, efficiency, and increased productivity, so you have more time for what really matters.
But how do you clean up your clutter without falling into the same mistakes again? By developing consistent and manageable organizational strategies for your home and business — and peace of mind.
My guest on this episode of Strategize Your Business Online is professional organizer and owner of Bona Fide Organizing, Arlene Williams. Arlene leveraged her organizational skills to build a company that uses creative systems to bring efficiency and functionality to businesses.
A passionate advocate for mental health and wellbeing, Arlene helps individuals limit the stress that clutter causes so they can focus on living and working in a peaceful, productive, and organized environment.
Full disclosure: I was absolutely this individual — I hired Arlene to hold me accountable and help to clean up my clutter, and I have never looked back! Here’s one of the crucial things I’ve learned: integrating consistent and simple structures into your routine allows you to create productive habits and focus on pushing your (super organized!) business forward — while also making sure you’re looking after your mental health and wellbeing.
For more professional organization advice from Arlene that you can start implementing today, press play!
In this episode, you’ll discover:
Why scheduling is a must to create a workable system.
How to create functionality in your living and working spaces.
The benefits (and misconceptions!) of hiring a professional organizer.
For all the tips and tricks to strategize your business online, subscribe, rate, and review!
Highlights:
01:18 Arlene’s journey: From start-up to success.
07:18 Fearless mindset.
09.01 Organize yourself!
14:44 Why hire a professional organizer?
20:23 Virtual organizing (pivoting in the pandemic).
24:06 Social media: Show up, repurpose, and connect.
28:20 Arlene’s transferable top tips.
33:08 Connect with Arlene.
Links:
Connect with Arlene: https://linktr.ee/bonafideorganizing
Bona Fide Organizing: https://bonafideorganizing.com
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“The pandemic is bleak and a scary situation, but I hope I inspired you by sharing ways that you can focus and strategize your business so you can push forward, book you dream clients and be more profitable.”
- Dee Boswell-Buck
If you are sick and tired of hearing about resilience during the pandemic, then this episode may not be for you.
But if you want to learn how I went from losing nearly all of my clients and having no leads to a full client roster and speaking opportunities within6 months.... then sit tight for a dose of inspiration!
Seeing so many businesses move online due to lockdown, with no strategy and inconsistent content, helped me to both focus my offerings and create clear, targeted, and consistent content.
I utilized my time by investing in knowledge and skills to add credibility to my business, consistently showed up on social media, and created online content that helped my audience by aligning with their values and focusing on their long-term needs and short-term goals.
In less than two months, this process of rinse and repeat led to a steady stream of inquiries.
In this episode I share my journey through the pandemic step by step, and reveal how I strategized my business online in order to push the needle, increase my visibility, and connect with new clients.
It wasn't a smooth ride. It was filled with lessons. But I think it will leave you inspired.
In this episode, you’ll discover:
- How I utilized skills gained during the pandemic to launch a LinkedIn strategy course for business owners
- How I focused my offerings to provide exactly what my target market needed
- How I updated, recycled, and refreshed online content to consistently cater to my ideal clients
Highlights:
- 00:35 March 2020
- 02:31 Adjusting to loss of business and a new life
- 03:04 Putting a positive business plan in place
- 04:14 Creating clear & consistent online content
- 04:46 Slimming down offerings
- 05:32 Investing in skills – media coach
- 05:57 Repurposing content & updating online spaces
- 07:20 Investing in skills – group coaching
- 08:01 Booking new clients & speaking gigs
- 08:35 Recap
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“I love Instagram! It’s a platform where your posts can be shared strategically, and you can land in the feed of your target audience. I am all about being in the right place at the right time, and Instagram helps me do just that.”
—Dee Boswell-Buck
As entrepreneurs, we know we need a strong online presence in order to succeed. We invest in expensive websites, set up email marketing, and join social media platforms.
But once we start posting on social media, we often forget to drive our audiences to our websites and mailing lists.
If you want to use social media effectively, you need to see it as a strategic tool, rather than just a popularity contest.
Like many business owners, I love to use Instagram. But while the platform makes it easy to land in the feeds of the right people, it doesn’t offer easy options when it comes to sharing links.
You’re not alone if you feel frustrated with the platform’s limitations. But I’ve got some great news: there are workarounds that allow you to have fun and be creative – while also driving (and tracking) traffic from Instagram to your website and improving your website ranking in Google searches!
This episode is all about optimizing your Instagram. I share tips on how to add links throughout the site that take your followers wherever you want them to go... and explain why you should avoid sharing links on your newsfeed posts!
Want powerful strategies that’ll help you get creative and enrich your Instagram experience? Then press play!
In this episode, you’ll discover:
- How to drive Instagram followers to your website using clickable links
- The secret to sharing multiple links in your bio
- How to improve your website ranking in Google searches using clickable links on Instagram
Highlights:
- 01:11 I love Instagram!
- 02:31 Drive followers to your website
- 03:06 Please stop sharing links in your feed posts!
- 04:25 Add multiple links to your bio
- 05:16 Drive visitors to your website
- 06:11 Google rankings
- 06:46 Less is more when it comes to links
- 08:12 Handles & CTAs
- 09:15 Clickable links & ID TV
- 09:46 Links & Instagram messages
- 10:10 Links & Instagram stories
- 11:38 Google analytics
Links:
Work with me: http://www.deeboswellbuck.com
Register for my free monthly masterclasses:
https://www.deeboswellbuck.com/laser-register.html
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“When you focus on growing your email list strategically, you will have the right audience who are interested in learning more.”
—Dee Boswell-Buck
Do you find growing your email list challenging around the day-to-day running of your business?
We tend to rely on social media to stay connected to our prospects. It can be difficult to build an email list with the right people, but it’s integral to growing your business and connecting with your target audience.
Though I apply strategic online measures for my clients, full disclosure: I wasn’t always putting time aside to work on my business, as opposed to working in my business.
2021 is my year to focus on strategically building my email list — will it be yours?
I initially grew my email list the old-fashioned way by attending networking events. I overthought the process, using giveaways as an incentive. This led people to join my email list for the wrong reasons, so they weren’t likely to reach out for my services!
You need the right people on your list. It should be tailored to your ideal customer, the person who wants to know more about your offers — and has a genuine need for them!
In this episode, I share how I became more intentional when it came to focusing and growing my email list. It will involve strategy, but I promise it won’t be too overwhelming. You might even enjoy it!
In this episode, you’ll discover:
- How I went from creating old-school email lists to strategically focusing on ideal clients
- The digital initiatives I incorporate into my monthly list-building campaigns — and why they work so well
- How to grow your list using targeted ads (no matter what your budget is!)
Highlights:
- 01:02 2021 is the year of strategic online measures
- 01:54 The old-school way of creating email lists
- 03:10 Drive traffic to your website with weekly content 04:28 List-building via social media
- 05:56 Ads for every budget
- 07:09 Weekly newsletters
- 07:56 The free monthly Laser Focus Series masterclass
- 09:24 Connect with your ideal clients
Links:
Work with me: http://www.deeboswellbuck.com
Register for my free monthly masterclasses:
https://www.deeboswellbuck.com/laser-register.html
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“As small business owners, many of us rely on networking to obtain leads, sales, get referrals, and make acquaintances … This is where LinkedIn comes in.”
—Dee Boswell-Buck
Are you on LinkedIn? The world’s largest professional network has more than 660 million users worldwide… so you need to stand out in order to get noticed.
Optimizing my network connections on LinkedIn helped me to leave my 9-5, become a solopreneur, network effectively, and grow my own successful business.
Over 50% of all social media traffic to websites and blogs comes from LinkedIn. Whether you’re B2B or B2C, LinkedIn is the place to be.
Solopreneurs and small business owners rely on networking to engage and connect with clients and collaborators. Digital marketing strategy is more important than ever right now, as we can’t rely on attending events.
This is where LinkedIn comes in.
LinkedIn is really an online networking event. And your memorable first impression starts with a strong profile.
In this intro to LinkedIn, I’ll show you how to leverage this online space by creating a stand-out profile that will resonate with your ideal clients — and make them unable to resist connecting with you!
To stand out, you first need to be seen — creating a tailored headline will make your profile show up in searches. Building out a strong client-facing section encourages connections with your target audience by letting them know what you can do for them. Sharing a selection of key skills shows your expertise, and, along with endorsements and recommendations, promotes credibility and visibility.
To learn how to easily implement these strategies to amplify your LinkedIn profile and grow your business network and opportunities — press play!
In this episode, you’ll discover:
- How I went from 9-5 to solopreneur using LinkedIn
- How to leverage LinkedIn as an online networking event
- A practical guide to creating a stand-out profile that will get you noticed
Highlights:
- 00:33 Stand out with your LinkedIn profile
- 02:26 My LinkedIn journey
- 04:38 LinkedIn & digital marketing connections
- 05:45 LinkedIn facts
- 06:15 Connecting with decision makers
- 07.02 LinkedIn as a networking event
- 09:37 Personal profiles vs. business pages
- 10:52 Creating a banner
- 11:31 Profile picture
- 12:09 Writing your headline
- 13:32 Client-facing content
- 16:12 Share your skills, endorsements & recommendations
- 18:42 Challenge: Write a headline for your ideal client
Links:
Work with me: http://www.deeboswellbuck.com
Register for my free monthly masterclasses:
https://www.deeboswellbuck.com/laser-register.html
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
“While there are so many more people online, it’s even more important that we are very strategic with who we are trying to reach and also we want to make sure that we have a clear message for those who want to follow us.”
— Dee Boswell-Buck
It’s your lucky day — enjoy a free sneak peek into my monthly masterclasses!
This week’s episode is a recording of a masterclass I held for a group of business owners looking to drive both traffic and conversions through their social media posts.
This was an interactive class with some great questions from our participants!
Social media can be noisy and it can be difficult for entrepreneurs to stand out. If you are a business owner ready for a strategic alternative that provides clear messaging for your prospects to take that next step off of social media, then this episode is for you.
That’s right — you’re going to learn how to stop the scroll.
Sprout Social has reported that 50% of consumers have increased their social media usage in the last six months.
That is a huge opportunity for savvy business owners who are willing to re-examine the way that they use social media — and use it to drive customers to your sales page and mailing list.
What if you could grow your list, book more leads, sell more products, and sell out events through your social media content?
Imagine finally overcoming that feeling of frustration and overwhelm around social media marketing… and instead experiencing that amazing moment when your dream customer visits your website and books!
It's nice to be social, but nothing beats that feeling of watching social media connect you with more of the right prospects... which in turn leads to more revenue!
Press play to learn the top 4 reasons why people unfollow brands on social media and find out my feelings about boosting your posts on Facebook!
In this episode, you’ll discover:
- How to track and measure those clicks and engagement (analytics are fun!)
- The different types of social CTAs that inspire the right moves from your audience
- How tracking your website will help you to know if your social media is driving traffic — and whether you’re getting a good ROI on your current strategy
Highlights:
- 01:51 Most used platforms
- 03:16 My story
- 04:13 Digital & consumer behavior statistics
- 05:30 4 reasons people unfollow brands
- 06:29 Be strategic when joining groups
- 07:26 Clear social CTAs
- 10:12 Boost your ROI
- 13:07 Know your numbers
- 16:17 All about bit.ly
- 20:05 Know your goals
- 21:51 Watch your words
- 25:56 Case study: real estate business
- 28:12 Case study: hair products
- 29:30 Linktree & Campsite
- 32:37 Google My Business
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
- https://www.linkedin.com/in/dee-boswell-buck
- https://www.instagram.com/deeboswell_buck
- https://www.twitter.com/deeboswellbuck
- https://www.facebook.com/deeboswellbuck
- https://www.pinterest.ca/DeeBoswellBuck
“Your audience? They are not on ONE platform… I challenge you to take a deeper dive into where your audience spends their time online .”
— Dee Boswell-Buck
On March 19th, 2021, Instagram went down for an hour. In March 2019, both Facebook and Instagram went down for over 24 hours.
The big question: what effect did this have on small businesses and entrepreneurs?
Let’s talk about the perils of putting all of our marketing eggs into one basket. How many platforms are you finding engagement on?
If you are a small business owner who has maybe gotten a little too comfortable using just one platform and are curious to know about how other platforms online can increase your visibility and boost your sales, then this episode is for you!
You don’t have to have an account on every single platform, don’t worry. But I do recommend that all business owners and entrepreneurs should be using at least two different platforms to market their business — and ideally platforms that are not owned by the same company.
You may think that your audience only hangs out on one platform, but that is almost never the case. Broadening your use of social media and building a presence on two or more platforms will not only help you continue your marketing during the next outage, but reach new prospects that you would have missed otherwise!
For instance, you’ll find me on Instagram, LinkedIn, Facebook, Twitter, and Pinterest.
Remember: don't believe the hype. Your audience IS on more than one platform. As we speak, people are searching for what you do on Google and on their preferred social media.
So, let’s give them something to tweet about!
In this episode, I look at optimizing your use of social media, Google My Business, Facebook Ads, and your email list. And I even share an example of the remarkable marketing success of a client who doesn't have a real website!
It’s all starting now, so press play and get ready to discover:
- Effective CTAs that drive your followers to connect to you on AND off of your socials
- When it may be time for you to start investing in Google or social media ads
- How Google My Business can help you meet your business goals
Highlights:
- 01:28 The Error 58 outage
- 05:12 The importance of having a strong mailing list
- 05:57 How many platforms do you engage on?
- 06:59 Find your audience where they are
- 08:03 My own target audiences
- 08:52 Include strong CTAs
- 10:32 Set up your Google My Business
- 13:28 Case study: “Jump into my DMs”
- 16:08 Use online Ads
- 17:48 Recap
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
- https://www.linkedin.com/in/dee-boswell-buck
- https://www.instagram.com/deeboswell_buck
- https://www.twitter.com/deeboswellbuck
- https://www.facebook.com/deeboswellbuck
- https://www.pinterest.ca/DeeBoswellBuck
“Get clear on your goals: Is your Ad to have more people like your page or your posts? Or are you growing a list of dream prospects?”
— Dee Boswell-Buck
Do you use Facebook Ads to acquire leads or sell your products and services?
Follow-up question: Are they working for you?
It’s an unfortunate fact that 62% of business owners fail at Facebook Ads. How can you take your Facebook Ads game from ineffective to inspired?
In this episode, I start at the basics in order to demystify Facebook Ads. From understanding Facebook Pixel to maximizing your ROI to boosting your search ranking on Google, this episode will lay out a clear path to turning leads into paying customers using Facebook ads!
Facebook Ads are a great way to stay effortlessly top-of-mind for your audience. Remember: it takes 6-8 marketing touches before someone becomes a hot lead!
When properly targeted, Facebook Ads help your content and promotions land in front of your dream clients — the people most likely to need your solution... and be willing to pay well for it!
For a few dollars per day, your Facebook Ads can move your leads to visit your landing page, join your waitlist, and share their email information.
Hit play now to find out why I love Facebook Ads and learn how I apply them to my marketing. I even share examples of Facebook Ads that I ran for a client which helped her massively grow her mailing list and amplify her sales!
In this episode, you’ll discover:
- How using Facebook Ads effectively actually improves your search ranking on Google
- The 2 first steps you need to take in order to optimize your Facebook Ads campaigns
- How to align your marketing funnel with your ad strategy — and nurture your leads through each step
Highlights:
- 01:52 Facebook marketing strategies & fails
- 03:19 Do Facebook Ads hit the mark?
- 04:51 How Facebook Pixel works
- 06:55 How I run my Facebook Ads
- 08:07 The hidden benefits for your Google Search rankings
- 09:41 Nurturing leads through the funnel
- 12:38 Selecting your campaign goal
- 13:56 Nurturing sequence example
- 15:54 Should you boost your post?
- 17:06 Customer avatars & business goals
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
- https://www.linkedin.com/in/dee-boswell-buck
- https://www.instagram.com/deeboswell_buck
- https://www.twitter.com/deeboswellbuck
- https://www.facebook.com/deeboswellbuck
- https://www.pinterest.ca/DeeBoswellBuck
“As a solopreneur, believe me when I say that we are all in this together. I am on that journey with you.”
- Dee Boswell-Buck
Are you a small business owner who wants to use social media, digital ads, and your mailing list to earn more money, create great customer relationships, broaden your exposure, and keep your brand top-of-mind?
Then Strategize Your Business Online is here for you.
I'm Dee Boswell-Buck. I’m the founder of Boswell-Buck Creative and a passionate solopreneur who helps my clients use cutting-edge digital marketing strategies to elevate their online presence, connect with their ultimate dream clients, and boost their revenue.
And with this podcast, I’m going to help you do all of that, too.
I understand the challenge of running a small business, both alone or with a small team. I get it — as the boss, you wear a lot of hats!
My goal with Strategize Your Business Online is to optimize your efforts — you’ll get bigger, better results by using my tried-and-tested strategies for social media marketing, Google and Facebook ads, web design, newsletters, and email campaigns.
In this episode, you’ll get a sneak preview of the first three episodes of the podcast, which will demystify Facebook ads, help you drive traffic to your site from your socials, and digital tools that can make your job easier.
Press play and let’s get started!
Highlights:
- 00:37 Introducing Strategize Your Business Online
- 01:11 Episode 1 preview
- 02:02 Episode 2 preview
- 02:58 Episode 3 preview
- 03:25 Review, share & subscribe
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
- https://www.linkedin.com/in/dee-boswell-buck
- https://www.instagram.com/deeboswell_buck
- https://www.twitter.com/deeboswellbuck
- https://www.facebook.com/deeboswellbuck
- https://www.pinterest.ca/DeeBoswellBuck