Small Business Small Talk powered by Hibu: Recent Episodes
Hibu. Smart Digital Marketing Made Easy.
The insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.
Welcome back to Small Business Small Talk! In this episode, Dan, Sarah, and Ian dive into one of the most important topics for business owners: the customer journey.
We break down what the customer journey really looks like (hint: it’s not a straight line), how many touchpoints it takes before a customer chooses your business, and why an integrated marketing strategy matters at every stage.
From awareness and consideration to conversion, purchase, and loyalty, we explore the five stages of the funnel and how small business owners can create strategies that guide customers through each one. Whether you’re running a need-it-now service like plumbing or building long-term trust for bigger projects like remodeling, this conversation is full of insights to help you better connect with customers and grow your business.
We also cover:
✔️ Why reviews are the “new word of mouth”
✔️ How branding consistency builds trust
✔️ The importance of touchpoints in today’s digital marketing
✔️ Ways to measure and improve your funnel performance
If you’re serious about strengthening your marketing and making sure your business shows up when it matters most, this episode is for you.
🔗 Learn more about digital marketing solutions at hibu.com
Don’t forget to like, comment, and subscribe for more practical tips to help your small business succeed!
customerjourney #smallbusinessmarketing #digitalmarketing #marketingstrategy
➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms as well as on YouTube here: https://www.youtube.com/watch?v=W15SWiSoVaw&list=PLfrGu6aZ9uNyopCcBjKS68Sp_OY7IpduP
Ready to take your local business to the next level? In this video, we break down three essential marketing mindsets to help you get found online, reach the right customers, and make smarter decisions with your digital marketing:
Get Found Online
✔ Claim and optimize your Google Business Profile
✔ Boost your local SEO and listings accuracy
✔ Make sure your website is mobile-friendly, updated, and consistent with your branding
✔ Leverage customer reviews to build trust
Get In Front of the Right Customers
✔ Target your ideal audience with paid search, social, and display ads
✔ Reach customers everywhere they spend time online
✔ Use retargeting ads to stay top of mind and guide them back to your business
Get Into Your Numbers
✔ Track your website traffic, leads, and ROI
✔ Use data and AI insights to identify your best leads and optimize your campaigns
✔ Access all your performance metrics 24/7 with the Hibu Dashboard
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➜ Get a Free Digital Marketing Score for your Small Business: https://hibu.com/free-tools/online-performance-report
➜ GET IN TOUCH:
www.hibu.com
877.237.6120
➜ SOCIALS:
https://www.facebook.com/hibuUS
https://www.twitter.com/hibuus
https://www.linkedin.com/company/hibu
https://www.instagram.com/hibuusa/
https://vimeo.com/hibu
Hibu is a leading provider of synchronized digital marketing for small businesses across America. With Hibu, you get all the digital marketing your business needs, all from a single provider, all working together to maximize results.
Hibu #marketingsuccess #DigitalMarketing #SmallBusinessMarketing #Hibu #LocalSEO
AI is everywhere – it’s on our phones, it’s in our cars, and it’s definitely having an affect on how customers find your business online. On this episode of Small Business Small Talk, hosts Ian Messinger and Lauren Schenk discuss the growing power of AI with Hibu's Chief Information Officer Ira Klein and Senior Project Manager Gretchen Ast.
They talk through AI's evolution, including machine learning (supervised and unsupervised) and generative AI, and they delve into how Google's AI-generated answers (AIO) has already changed the search results page in a big way, and the importance of SEO, local rankings, and E-A-T (Expertise, Authoritativeness, Trustworthiness) for small businesses.
They also discuss all the ways Hibu is using AI to help clients improve content quality, avoid time-wasting robo-calls, and streamline customer review generation. Hear why it’s important for your small business to adapt to AI's evolving role in search and customer engagement, and how Hibu can help you take the next step.
Hibu has enhanced its digital marketing solutions by adding advanced optimization to the client’s Google Business Profile (GBP) which will increase online visibility for Hibu’s small business clients.
RC Thompson, Hibu’s AVP of Digital Product Management, walks us through the reasons why GBP optimization is crucial for any digital marketing campaign, and how Hibu is optimizing clients’ profiles.
With the rise of AI-generated content, having a complete and accurate GBP profile is increasingly important for small businesses to differentiate themselves from competitors. Hear how Hibu’s enhanced GBP optimization will help generate new leads and customer reviews for Hibu clients.
For more information, see our official press release.
Hibu News Update: Now, Hibu clients can get important notifications on their phones, tables, desktops and laptops – wherever they choose. Listen to this very quick update – about 90 seconds, give or take – as Nick Hopkins, Hibu’s VP Product, Strategy & Development, gives us an inside look at Hibu’s new Web Push Notifications.
For more information, see our official press release.
Craig Plummer, Director of Traffic Product Development at Hibu, joins us on the podcast today to discuss how Amazon Ad's Sponsored Display can support service-based small business.
Starting in mid-2023, Hibu had the opportunity to partner with Amazon Ads to test Sponsored Display with a group of Hibu clients. Sponsored Display leverages Amazon Ads’ rich audience insights built from shopping and streaming signals, advanced AI, and machine learning technology to engage audiences across Amazon, Twitch, and thousands of apps and websites.
Amazon Ad's Sponsored Display has long been used by businesses that sell on Amazon but recently expanded to include businesses not selling in the Amazon store – including many of the types of local businesses that Hibu specializes in helping, such as home services contractors, consumer services, automotive services, and more.
➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms: https://smallbusinesssmalltalk.buzzsprout.com/
Craig Plummer, Director of Traffic Product Development at Hibu, joins us on the podcast today to discuss how Amazon Ads can support service based small business.
Starting in mid-2023, Hibu had the opportunity to partner with Amazon Ads to test Sponsored Display with a group of Hibu clients. Sponsored Display leverages Amazon Ads’ rich audience insights built from shopping and streaming signals, advanced AI, and machine learning technology to engage audiences across Amazon, Twitch and thousands of apps and websites.
Sponsored Display has long been used by businesses that sell on Amazon but recently expanded to include businesses not selling in the Amazon store – including many of the types of local businesses that Hibu specializes in helping, such as home services contractors, consumer services, automotive services, and travel and hospitality.
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➜ This episode: https://hibu.com/blog/marketing-solutions/how-hibu-fortified-one-client-s-digital-marketing-by-adding-amazon-ads-sponsored-display
Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast.
Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.
________________________
➜ Get a Free Digital Marketing Score for your Small Business: https://hibu.com/free-tools/online-performance-report
➜ GET IN TOUCH:
www.hibu.com
877.237.6120
➜ SOCIALS:
facebook.com/hibuUS
twitter.com/hibuus
linkedin.com/company/hibu
instagram.com/hibuusa/
vimeo.com/hibu
Hibu is a leading provider of synchronized digital marketing for small businesses across America. With Hibu, you get all the digital marketing your business needs, all from a single provider, all working together to maximize results.
Hibu #SmallBusinessSmallTalk #amazonads
We're talking SEO with Mike Quayle, Managing Director of Marketeering Group – everything from what SEO is to how it can make or break your local business. This quick episode is loaded with information that could dramatically increase your online visibility.
Paul Altobelli, Hibu's Website Product Lead, walks us through an in-depth discussion about what your local business website needs to have today to drive in leads and keep you competitive online today. Paul talks about a recent study he did on HVAC websites across the country – what's working, what's missing, and what sets some sites apart from others when searching for local HVAC businesses. If you own a local business – whether it's HVAC, some other service provider, or anything else, you're sure to learn a lot of ways your website could deliver more customers.
Today we’re speaking with Dr. Jordan Job, DDS (@jordanjobdds) to discuss his journey as both a dentist and small business owner, marketing strategies that have worked for his dental practice, and the lessons he's learned along the way.
Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast.
Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.
➜ See how Hibu is making digital marketing easy for local businesses across the country: www.hibu.com
➜ Check out Dr. Jordan Job, DDS:
https://www.jobddsdental.com/
Today we’re speaking with Tracy Brucks, owner of Style and Grace Salon & Day Spa in Champaign, Illinois. Tracy chats with us about her experience navigating the salon and spa business as a new salon owner. After she took over an existing salon business, she both rebranded her business and expanded digital marketing efforts. Listen in as we discuss:
- Buying an existing business, rebranding, and revisioning
- Google reviews in service-based businesses
- Navigating Covid in a salon business
- How to build trust and clear communication with your clients
- How to improve business by tracking leads
- Investing in marketing and advertising
- New updates coming to her business soon!
Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast.
Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.
➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms
➜ Style and Grace Salon & Day Spa:
https://www.styleandgracecu.com/
https://www.facebook.com/styleandgracesalondayspa/
https://www.instagram.com/styleandgrace_salon/
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Get a Free Digital Marketing Score for your Small Business:https://hibu.com/free-tools/online-performance-report
Today we’re speaking with Dr. Robert J. Moore, owner of Moore Foot & Ankle Specialists in Houston Texas. Dr. Moore spoke with us at length about what he sees are the keys to using digital marketing to grow a medical practice – what has worked for him and what he’s seen in the online medical community, including:
● How to find quality leads and reach the right audience
● Lead generation strategies
● Streamlining your marketing workflow and having everything under one roof
● The value of Google reviews and how to get clients to leave them
● What makes an effective medical website and how he utilizes landing pages
● How getting specific on his niche specialty helped him with his marketing
● The effects of Covid and telemedicine on his practice
● Incorporating SEO, pay per click, social media, and more.
Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard in this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast.
Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.
➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms: [link]
➜ Check out Dr. Robert J. Moore and his practice here:
https://mfaspecialists.com/
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Get a Free Digital Marketing Score for your Small Business:https://hibu.com/free-tools/online-performance-report
➜ GET IN TOUCH:
www.hibu.com
877.237.6120
➜ SOCIALS:
facebook.com/hibuUS
twitter.com/hibuus
linkedin.com/company/hibu
instagram.com/hibuusa/
vimeo.com/hibu
Hibu is a leading provider of synchronized digital marketing for small businesses across America. With Hibu, you get all the digital marketing your business needs, all from a single provider, all working together to maximize results.
Hibu #SmallBusinessSmallTalk #HealthcareProfessionals
Lucas Underwood, owner of L&N Performance Auto Repair and co-host of The Auto Shop Owners Group (ASOG) Podcast, joins us to take a close at digital marketing for auto professionals. Lucas talks to us, in detail, about what's working for his shop, what he sees and hears from fellow shop owners, and where he thinks a lot of auto shop owners are going off track.
Special Guest: Aaron Hall, Attorney for Business Owners
Today we’re speaking with Aaron Hall about digital marketing strategies that have worked for his law practice and his brand as the attorney for business owners. Aaron shares his experience with legal marketing, including:
- Building trust online
- Having an integrated web presence across platforms
- The power of strong communication through video marketing
- Leveraging social media marketing for law firms
- How to properly handle online reviews
- Additional marketing strategies for attorneys
Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast.
Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.
________________________________
Get a Free Digital Marketing Score for your Small Business:https://hibu.com/free-tools/online-performance-report
➜ GET IN TOUCH:
www.hibu.com
877.237.6120
➜ SOCIALS:
facebook.com/hibuUS
twitter.com/hibuus
linkedin.com/company/hibu
instagram.com/hibuusa/
vimeo.com/hibu
Hibu is a leading provider of synchronized digital marketing for small businesses across America. With Hibu, you get all the digital marketing your business needs, all from a single provider, all working together to maximize results.
#Hibu #SmallBusinessSmallTalk #DigitalMarketing
Today we’ve invited Ryaan Tuttle of Best Handyman, Inc. to speak with us about how digital marketing has worked to promote and grow his handyman business. Listen as Ryaan shares his journey from starting in the field to expanding to an online presence, including:
- How he brought his handyman business online
- How he uses his website as a tool to attract new customers and leads
- How he uses customer reviews and social media
If your business needs a digital marketing partner who can deliver the kind of effective digital marketing we talked about in today’s episode, visit us at hibu.com. And if you like what you heard on this episode, be sure to subscribe and leave us a review!
Small Business Small Talk powered by Hibu, gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small- and medium-sized businesses.
➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms:
________________________________
Get a Free Digital Marketing Score for your Small Business:https://hibu.com/free-tools/online-performance-report
➜ GET IN TOUCH:
www.hibu.com
877.237.6120
➜ SOCIALS:
facebook.com/hibuUS
twitter.com/hibuus
linkedin.com/company/hibu
instagram.com/hibuusa/
vimeo.com/hibu
Hibu is a leading provider of synchronized digital marketing for small businesses across America. With Hibu, you get all the digital marketing your business needs, all from a single provider, all working together to maximize results.
#Hibu #SmallBusinessSmallTalk #SmallBusiness
Ian and Lauren are joined by Eric Damm, Hibu's Sr. Digital Product Manager, for a revealing look at the things that go into your online business reputation. From incorrect listings to misrepresented services ("Uhm... no, sorry, we don't do that."), ratings, reviews and responding to both... good and bad -- it's all part of your overall impression online... and it can make or break your business. Listen in and see how you can make sure your business reputation gets rave reviews (literally).
Join Ian and Lauren as they talk with Gretchen Ast, Digital Product Manager at Hibu, about the evolution of small business SEO – all the things that go into on-page and off-page SEO today, including relevant content, high-quality back-links, and the growing power of voice search. Give it a listen to see what your business needs to be doing now... and how Hibu's new SEO update, "Local Ranking," can be your all-encompassing solution.
Ian welcomes new co-host Lauren Blackford and this episode's guest, Scott Terrizzi, Hibu's Digital Manager, East. Scott takes us through an in-depth discussion on a wide range of ways small business owners can get a bigger piece of the pie, including increasing search ranking, maximizing website conversion, and generally staying ahead of your competition online. You'll especially want to listen as Scott walks us through changing your digital marketing mind-set – focusing on "the screen" rather than the platform (Google, Facebook, etc.) – and the major impact that can have on your marketing strategy.
Chad and Ian sit down with Nick Hopkins, Hibu's AVP of Digital Product Management, and take a deep dive into the incredible results Hibu clients are seeing with multichannel digital marketing. What kind of results? How about more than double the clicks and calls! Listen as they discuss how and why every small business that's advertising online can almost certainly get better results – and see a greatly increased return on their investment.
Chad and Ian sit down (virtually) with a roundtable of digital marketing experts with a range of experience and expertise. This is solid information for small business owners -- what are the challenges most local businesses are facing, what steps are generating the best results, and what should businesses be doing now to prepare for the new normal that's coming -- all based on information we're seeing from the field, across the country, right now.
Gina Young, Hibu's Director of Digital Performance, joins Chad and Ian to talk about what makes a healthy (effective) digital marketing campaign for your small business. Gina points out some surprising things most local businesses fail to consider when looking at their digital marketing – some relatively basic things that can have a big impact on how well you campaign performs – and she walks through simple steps that have proven to dramatically increase results.
Chad and Ian speak remotely with Nick Hopkins, Hibu's AVP of Digital Product Management about the steps your small business needs to take during these challenging times to stay in touch with your customers. Nick walks through the vital steps your small business should be taking now to stay in touch with your customers -- and he explains why you cannot just disappear, or seem to disappear, online.
Listen as we discuss not just why you need to stay in touch with your customers, but also what you must be doing now to stay ahead of your competitors today and once we’re through these troubled times.
Chad and Ian talk with Paul Altobelli, Hibu's Website Product Lead, about what makes a good small business website. Paul talks about what every site MUST have, common mistakes business owners make, and the easiest ways to make sure your website is working to bring you more leads.