Coming Back from Zero: Recent Episodes
Nathan Trust
Coming Back From Zero.
A collection of conversations with local and international businesses that have been severely affected by the Covid-19 Pandemic.
We try and focus on companies that "Went to Zero" when they were forced to shut their doors but have very quickly found alternative business models and kept the show on the road.
Mirco Fondrini hails from Morbegno, Valtellina in the region of Lombardy in the alpine region of Northern His ethos is simple - to serve traditional Italian recipes that reflect Italian culture and Mirco’s love of home.
Even though he had to close his restaurant on the 13th of March due to the Covid-19 crisis, he has managed to keep serving his customers with his great Italian food via his new take out service. These are tough times for restaurant but Mirco is still optimistic about the future.
Min 1.40 - Mirco explains about his restaurant and its food
Min 4.05 - Bringing authentic Italian food to Cork
Min 5.55 - Typical customer. Couples, Locals, Tourists etc...
Min 7.15 - Number of seatings on busy nights
Min 8.40 - Focus is on local people
Min 10.00 - When the Covid-19 problems began to affect him
Min 13.05 - Creating a take out menu with simple food
Min 16.00 - Number of staff in the restaurant and dealings with the landlord & suppliers
Min 18.45 - Dealing with the banks, tax authorities and other costs
Min 23.04 - How the takeout service is doing and how he will continue with this
Min 26.02 - Micro is a fresh pasta man
Min 27.30 - Running the restaurant under restrictions. No plans, go with the flow
Min 32.30 - Take out for the customer that is nervous about leaving their home
Min 34.05 - More insight in to the take out service
Mirco never lost his sleep and is enjoying minding his 2 almost year old daughter while his wife works in the morning. Its good!
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Flex in the city is a Pilates and Barre studio, specializing in small group classes and 1-1 private training. On the 13th of March Flex in the City had to close their doors as they are not an essential service.
Even though their income went to Zero, Julette had to pivot and come up with a new revenue stream and help ensure that she can keep her staff and customers engaged with online classes. This has been a big successful.
Listen to Julette's uplifting story of how she kept the show on the road and even created a new revenue stream.
Min 1.20 - Julette Explains about her business.
Min 3.30 - Julette discusses the demographic that attend her various classes.
Min 4.55 - When Flex in the City had to close their doors and some of the social pressure that lead to this
Min 6.15 - Revenue collapses and how their revenue stream works
Min 9.20 - Rent freeze and conversations with landlords
Min 11.00 - Dealing with her bank
Min 11.45 - Wage subsidy scheme, when should you apply
Min 13.25 - Still doing online classes and how this has been positive.
Min 16.00 - How consumer buy-in is different with an online class. The vast majority show up to the live sessions.
Min 17.45 - How quickly people adapted to online classes and the business questions it has raised..
Min 19.00 - How perfect does the online session need to be
Min 21.00 - The importance of community
Min 22.00 - How the Facebook group was really successful
Min 23.45 - People want people they know
Min 25.00 - Starting from scratch and charging
Min 26.05 - Opening up the studio again. Social distancing and Pilates.
Min 29.02 - What Julette is nervous about 6-12 months out
Min 30.25 - What this full stop to the business has let her do.
Min 31.50 - The big surprise
Min 34.00 - It forces you to ask yourself; what does your business do and where is your value?
Min 35.35 - not everyone expects it to be perfect.
"The potential to reach a broader market is phenomenal"
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