The G Factor Podcast: Recent Episodes
The Guild
The G Factor is an exclusive podcast filled with marketing tactics for businesses and organizations searching for tools and tricks to gain an advantage over competitors presented by veteran marketing, communication and digital influencers. Not always serious, Lauren and Tony also take time to review food and food trends, cars, entertainment and other general topics.
It is the end of an era people! After more than three years, this will be our final episode. Listen to the top four G-Factor Podcasts since we began in 2020! Lauren and Tony chat about each episode, where they are headed as a team and individually. Thank you to all of our listeners who have been part of this amazing journey! Go back and listen to past G-Factor Podcasts and stay-tuned for future updates and information!
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Timing is everything and marketing is no different! Lauren and Tony discuss the importance of timing announcements, campaign launches and marketing when conveying your message.
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One of our favorite episodes, we showcase YOUR FAVORITES during our "Best of 2023" podcast. The three favorites from the past year are from February, March and October including topics on branding, favorite superstitions and listener questions! Check it out!
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Marketing is a marathon, not a sprint. There are often temptations to choose short-term, "big gain" marketing tactics which negatively impact long-term goals. Lauren and Tony will discuss some of these and how to avoid this often troubling pitfall.
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There are some things in life you just must do. Same is true with marketing! Lauren and Tony discuss some of their non-negotiables at it relates to marketing.
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Let's face it, Thanksgiving Day is the one time of the year we can all get into eating big, sharing big and thanking even bigger! Lauren and Tony discuss their Thanksgiving Day menus and how best to combine the last bite of this fantastic holiday celebration!
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Although the end of 2023 is on a collision course with our calendars, there is still time to get some important things done before December 31! Lauren and Tony discuss a few ways to make the most out of these final days!
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The holiday season is upon us and marketing for this crucial part of the year creeps closer to Halloween. Lauren and Tony share some "grateful tactics" this Thanksgiving season for you to utilize for current and potential customers.
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Happy Halloween from Lauren and Tony. This week, our co-hosts discuss scary marketing truths and how to take away the fear of utilizing these strategies and tactics. Hopefully, this will help alleviate the fear of bumps in your marketing plan.
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There are occasions when a spokesperson needs to convey important information to the public. Lauren and Tony break down some helpful tips in preparing and executing the role of an official spokesperson!
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This week, Lauren and Tony answer questions from listeners concerning marketing, budgeting and website development.
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Fall is in the air and on the calendar! Lauren and Tony take a moment and discuss their top five favorite fall sweet treats! YUM!
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The old nursery rhyme about the three little pigs isn't far from true when it comes to crisis communications. The critical key is to always be prepared. Lauren and Tony will discuss how to ensure your business or organization is ready for your first or next crisis and how to effectively communicate during such stressful situations.
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Managing your online reputation is as important as ensuring your products and services are on-point. Lauren and Tony discuss different ways to keep apprised of you online reputation, how to manage it and tips for you to utilize positive comments for your marketing.
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Having an effective marketing team coupled with an aggressive sales force is paramount to growing business. Unfortunately, there are growing pains and both sides must communicate in order to make a positive impact. Lauren and Tony discuss how and why these two entities are different and can work hand-in-hand to boost business!
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One of the greatest misnomers of marketing is that social media is free. That couldn't be farther from the truth. Lauren and Tony breakdown the costs associated with social media marketing and how to budget for your next marketing year.
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The age-old question, "What is the difference between marketing and advertising." Good news, Lauren and Tony answer that question and more in their latest installment of the G-Factor Podcast!
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So what's the deal with twitter? Well, X marks the spot and Elon Musk has made his first steps toward hunter the limited word bird down. Lauren and Tony chat about the future of X, the brand and how business and organizations can learn from this "business giant's" successes and failures.
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The numbers are in and many might just be surprised! Whether surfing the net on a mobile device or desktop, users are experience content in many different ways. Lauren and Tony break out the latest data and reveal which device has conquered the usage scale for 2022-2023!
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A company and team members reach important milestones through their journey. Lauren and Tony discuss how to leverage those milestones for marketing as well as community celebrations.
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Are you using your content marketing to maximum performance? Lauren and Tony discuss how to know when is enough and strategies to repurpose content to make the best of it on multiple communication channels.
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Meta dropped an somewhat anticipated bomb last week by introducing Threads as their new social media channel. A direct competitor to Twitter, Threads is the topic of discussion for Lauren and Tony this week!
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Taking a little holiday from the serious marketing information, Lauren and Tony discuss their top five favorite summer foods! Check out this great podcast and Happy Independence Day from the G Factor Podcast Team!
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Find yourself managing more than one social media account? Well then, you are officially a social media manager. Lauren and Tony (mostly Lauren) lays out five great tips to help social media managers create content, find content, grow audiences and engage the audience segments they currently have.
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It isn't if, but when you experience a social media misstep. Lauren and Tony discuss how to recognize, address and move forward when you are challenged with a crisis via social media channels.
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Are organic posts on social media dead? Lauren and Tony discuss why organic social media posts don't have the same punch they once had and how paid posts can help grow your channel and the reach of your organic posts.
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A recent study showcased the top six social media channels and how people were using them. Lauren and Tony discuss this report and give their own takes as how social media has evolved.
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They are a reality that even COVID couldn't stop! Tradeshows are a necessity for many industries. Lauren and Tony discuss a few important things to remember while preparing, attending and following-up after these life-long, never-ending marketing methods!
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Lauren and Tony look at some new social media platforms that may help businesses connect with their audiences. Whether you are interested in Discord or the new offering from the makers of TikTok, Lemon8, both may help you break out as a new brand!
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What are the new trends in showcasing a product, service, brand or special event? Try thinking INSIDE OF THE BOX with reveals. Whether used on social media, as a media pitch or a way to include and share influencers and branding, unboxing is the hottest way to show-off your new items. Lauren and Tony discuss a variety of methods to increase the visibility of your next unboxing.
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One of the most difficult decisions for brands and leadership is if and how to celebrate holidays. Lauren and Tony discuss how to define a holiday, how it may align with your brand and the importance of understanding the power of not celebrating as much as making a well-informed mention.
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There are a ton of misconceptions out there about marketing. Lauren and Tony will help you navigate some of the most obvious and a few often overlooked.
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Whether you have a new brand, or a long-time brand you don't feel is gaining traction, you need ideas to perpetuate your brand. Lauren and Tony discuss a few "DOs" and a couple of "DON'Ts) about how to gain brand recognition.
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Today's super-savvy consumers curate their media in a very particular fashion. In order to convey your message directly and efficiently, it is important to use verbal and non-verbal skills to connect. Lauren and Tony discuss some "101" ways to be your best on television, Zoom/Virtual, podcast and radio interviews.
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Another look at the importance of your brand, Lauren and Tony discuss systems to ensure your brand continues to align with brand standards, isn't changed by third-parties and remains strong whether it is a life-long brand or new brand reveal.
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Do you knock on wood, or throw salt over your shoulder? If so, then you won't want to miss this episode of The G Factor podcast! Lauren and Tony take a break from marketing and celebrate Monday the 13th (is that a thing?) and go through their favorite lists of superstitions.
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Lauren and Tony are diving deep this week into podcasting. If you haven't listen to their previous 101 and 201 version, do it right now! This podcast will share additional information about advanced editors, distributors and tactics to grow your listenership!
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New technology in AI such as ChatGPT is overwhelming the halls of public relations and content creators across the globe! Lauren and Tony discuss the positives and negatives about using ChatGPT and other AI creators in your strategic communications.
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If you are podcasting, great! Let's see if we can help you do it a little better and faster than ever before! Ok, maybe too much hype, but Lauren and Tony have some great tips to boost your podcast game.
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Tomorrow is Valentine's Day and Lauren and Tony are going to share some marketing tools they LOVE to use in their client relationships. Sit back and enjoy this torrid list of long-term and overnight successes. Happy Valentine's Day!
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Understanding what branding is and how a company or organization can properly use branding is important for the future's long-term growth. Lauren and Tony provide a few basic definitions as well as tools for businesses to leverage their understanding of a brand and how to share that brand with consumers
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Completing a conversion often comes down to the "ask." Lauren and Tony discuss the importance of offering a strong call to action for your consumer as well as some of the ways this helpful tool can increase engagement.
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Can you believe blogging has be "a thing" for almost 30 years! Lauren and Tony discuss the continued value of this marketing tool and how you can leverage your thoughts into rich, culture-driven content.
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Still crafting your marketing plan? Lauren and Tony provide some insight as to what components make a good marketing plan and how to use execute those tactics to ensure success throughout the year!
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What type of audience do you have engaging your brand? Whether they are passive or active consumers, Lauren and Tony will share the pros and cons of each type and how to effectively engage them to increase your brand exposure and return on investment.
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The end of 2022 is near and Tony showcases the top two podcast during the past 12 months. A review of customer service and hashtags, this episode is a look back and a move forward toward 2023!
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There are a lot of misconceptions surrounding social media and strategies to optimize social media marketing. Lauren and Tony discuss several untruths as they relate to effective usage of social media.
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The amount of usage when it comes to nostalgic terms in marketing has grown by 88% since 2021 according to PR Daily. Lauren and Tony chat about how to effectively leverage the longing of yesteryear by consumers and pitfalls to avoid when doing so.
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The holiday season is one of the best times of the year to get that end-of-year boost. Lauren and Tony discuss some effective tips for non-profit organizations to use in gaining stakeholders, donors and resources - including partnering with for profit organizations!
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Although Christmas, Thanksgiving, Hanukkah and the like are right around the corner, Lauren and Tony share their favorite holidays year-round. Enjoy this fun podcast as they discuss the holidays dearest to them and why.
If you aren't already marketing for the holiday season, you better do it now! Lauren and Tony have a few holiday marketing tips and tools to help you find luck during this season of giving.
Got a new website and not sure how to keep it current? Lauren and Tony discuss website fails and how to avoid pitfalls which will kill overall website content, visitorship and branding throughout your online persona.
Happy Halloween! This week, Lauren and Tony discuss very scary marketing miscues that could negatively impact the bottom line of your business or organization taking you from the black into the red. Don't be frightened, the hero wins in the end, but the house might be a little haunted along the way!
You may be building an marketing funnel and not even know it! Lauren and Tony discuss how to effective use marketing tools to strategic build a campaign funnel for your next product or service.
Lauren and Tony take a step back from sharing marketing advice to enjoy the fall weather and discuss their top five fall foods and drinks.
What is a lead magnet you ask? Well, listen to this podcast for some free tips to learn more about what a lead magnet is and how it can help your business. Lauren and Tony will share some inventive ways to use these marketing tools and show how you can turn current content into added value for a potential consumer.
This week, Lauren and Tony discuss one of the most difficult questions a business or organization faces: Should you rebrand. Listeners will enjoy six tips to know why and how they should look at their brand and how to move forward with either a full rebrand or refresh.
There are five marketing tools every business or organization must have! Lauren and Tony discuss these tools, how they work together to build your marketing and some bonus ideas for additional tools to invest in once you have the first five.
We have a love-hate relationship with advertisements. Often it ruins your favorite television show, or makes you laugh as you drive on the highway. Either way, the most important function of advertising is to sell. Lauren and Tony will discuss several ways to advertise your business as well as give a breakdown of some affordable methods to reach your audience of consumers.
The simple and transferable 2x3 inch real estate of paper and information known as a business card has been with professional men and women for ages. The card today represents both status and lead generation. Lauren and Tony will discuss whether the venerable business card should continue to be a mainstay of marketing collateral, or should be tossed to the side for something better.
Who would have ever thought a simple square design, which was a novelty in the early 2000s, has not become a powerful way to communicate a link to a website, contact information or more. Lauren is back and she and Tony will be discussing the ever-steady rise of QR codes in our daily life.
Ever since Tony was a child of the 1970s, he has been obsessed with cereal and the marketing behind the cereal boxes, ads and giveaways. Lauren is away on business, so Tony will lead us toward a rich, sugar-filled ending this week . This week, he covers the pseudo-science of cereal marketing as well as his Top 10 cereal flavors targeted to children of the 70s.
E-mail marketing isn't just for consumers! Lauren and Tony discuss seven tips about how to increase your readership and views when sending out a business-to-business e-newsletter.
It is back-to-school time and your business or organization can take advantage of this special occasion by connecting with potential consumers about back-to-school content. Lauren and Tony will share some ideas as to how you can easily do this as well as continue to be the teacher's pet through the entire year!
Looking for some directions to success when it comes to Google mapping? Lauren and Tony discuss several topics as they relate to increasing your Google map listing viability and how you can capture more clicks with your listing.
This week Lauren and Tony take common questions from listeners, clients and colleagues about marketing, branding websites and other topics. A fan-favorite format, this podcast delivers real off-the-cuff information from two experts in the marketing field.
It may have killed the radio star, but video can bring life back into your marketing efforts! Lauren and Tony discuss how video can best be utilized to increase engagement, track performance and convert customers.
Trends come and go, but Lauren and Tony share some of the most critical for any business or organization to use in outreach during the fast-paced global environment. Check this podcast out, take notes and listen several times.
Tik tok isn't just the sound a clock makes anymore. Using video on social media platforms such as Tik Tok, Facebook and others has amplified a brand's potential reach. Lauren and Tony chat about ways companies can leverage social media platforms using video as well as some do's and don'ts when using them.
This week, Lauren and Tony discuss the tools of the communication trade as well as some great small business tools that are either free, or very inexpensive for both single users and small companies and organizations.
There are a lot of "words" when it comes to websites, but do you really know what they mean? From domains to hosting, email and content management systems, Lauren and Tony finish their three-part series discussing websites and the important components needed to ensure you have success for one of your most important marketing tools.
For the Memorial Holiday, Lauren and Tony pause to remember the men and women who gave the ultimate sacrifice for our nation to protect our freedoms. They also look to their top five bodies of waters for a vacation getaway as many do during the Memorial Day weekend which has become the unofficial start of the summer holiday season.
Great website content is important when delivering your marketing message. Lauren and Tony discuss this importance of crafting pertinent, direct and timely content so your visitors understand your products, services and how to connect with your brand.
Websites are some of the most important marketing tools needed for businesses and organizations to compete today. Lauren and Tony discuss how websites can help market your services, why content is important and how to leverage a new website.
Lauren and Tony discuss hashtags, the "do's and don'ts" of hashtags and how to effectively use them on social media channels.
There is nothing passé about e-mail marketing. Still a grand bang-for-the-buck, Lauren and Tony chat about how to realize the greatest impact, understanding the importance of building a better audience and framing content so your brand can connect with potential consumers.
The love-hate relationship with apps is back on the mend! Lauren and Tony discuss the increasing popularity of apps and the trends seen post-COVID and how they are impacting marketing and brand positioning.
There is one thing that remains constant in communications - great content. Crafting concise, direct, accurate and timely content is the key to engaging audiences for your products and services. Lauren and Tony discuss some easy ways to do this and how to keep content king in your next marketing plan.
One of the first questions a professional communicator should ask is, "who is my audience?" This will immediately define if your message is for external audiences or internal audiences. Lauren and Tony discuss the importance of filtering that content within the appropriate avenues and conveying information to the right people, at the right time about the right subject matter.
Getting great reviews boils down to providing a great service or product and then following up with a request for a review or testimonial. Once you do that, just remember to use it to gain more business. That's what Lauren and Tony discuss this week during the G Factor Podcast - make sure you listen all the way to the end of the show!
Taking a break from all of that marketing jazz, Lauren and Tony run down their top eight favorite television shows that aren't on the air anymore and haven't been rebooted. There are definitely some nostalgic shows on this list, tune in to find out more!
Figuring out the "right amount" of funds to allocate within a marketing budget is always difficult. Lauren and Tony shed some light on how to effectively divide up your marketing dollars on proven tactics and new strategies.
Thinking about taking the next step in your marketing efforts? Then you won't want to miss Lauren and Tony discuss how to determine when the time might be right to hire a marketing firm.
The first of the year is over and many are looking for an added boost to get marketing back to where you need it to be! Lauren and Tony talk about some easy tips to get back on the saddle whether it is right now or later in the year to make your marketing efforts hum once again!
The evolution of bloggers to influencers and now to content marketers has been an interesting journey to watch. Lauren and Tony discuss how content marketers can boost your online presence and position your brand.
In business, defining your differentiator can showcase your products, services and even brand mission in a favorable light to consumers. Lauren and Tony chat about how to identify those factors, evaluate them honestly and shape a path toward sharing those tangible benefits with current and potential consumers.
As exciting as a new year is, we can all find ourselves struggling to stay motivated. Lauren and Tony discuss several ways to continue moving forward with a positive attitude and success while finding a balance between work and play.
Wonder how to get a bigger return by spending less on-going time marketing? How about artificial intelligence. Everything from a call tree, to chat bots, they AI has become more-and-more utilized by consumers and service providers. Lauren and Tony discuss how these touch our everyday lives and ways you can use them to increase productivity in your business or organization.
Writing will always be an important component of strategic communications. Lauren and Tony discuss ways one can increase their impact through writing, exercise to practice more concise writing and different methods written language can be delivered well to an audience.
Often, customer service is the initial communication a consumer has with your brand; make sure it is on-point! Lauren and Tony discuss several methods to enhance customer service, how to engage clients who may be upset and some ways to engage them further.
Don't forget public relations when crafting your communications plan! Lauren and Tony discuss the impact of good PR for organizations and businesses as well as the different types of public relations which can be effective.
It is important to understand the difference between sales and marketing. Lauren and Tony will define both, explain the important relationship between sales and marketing as well as provide examples of the power of the symbiotic relationship they have with one another.
Kicking off season 3 of The G Factor Podcast, Lauren and Tony discuss the importance of podcasting, how to leverage a podcast as an important part of an brand's marketing plan and understand the important added nuances associated with creating community.
The year started out with hope and ended with shadows of 2020 and a look toward bigger things in 2022! A special year in review hosted by Tony showcases the top three podcasts from the second season of G Factor. From marketing misconceptions, a panel discussion about the changes in public relations and a discussion with the CEO or the Rt. 66 Alliance, all shaped the tone for our 2021 podcasts.
The new year is right around the corner and Lauren and Tony make a few predictions for the upcoming year. Most importantly, 2022 will be another year of evolution and change, but their may be some early indications as to what marketing strategies and tactics will be leaders.
The new year is right around the corner and Lauren and Tony want to make sure you are prepared. This week they discuss steps to prepare for the implementation of the new plan, how to get the biggest bang for your buck and understanding the importance of flexibility throughout the year.
It is that time of year again, we can come together and reflect upon what we are thankful for with friends, family or those who need others to share their love. Lauren and Tony share a little culinary love by counting down their top three Thanksgiving meal dishes.
What if you didn't know how to measure success or failure? Lauren and Tony will discuss three easy ways to begin benchmarking your marketing campaigns as well as suggestions on how to implement measurement tools to increase client visitation.
Earned media, specifically media relations, has changed substantially because of both the global pandemic and the consumer-driven content market. Lauren and Tony have an on-going discussion concerning the shift in media relations, how earned media can still help organizations and business engage consumers and the best way your team can leverage the third-party credibility created by earned media.
There are only four weeks before the official start of the "holiday season!" In this episode, Lauren and Tony discuss the importance of preparing for Black Friday and Cyber Monday as well as how to prepare for those online holiday shoppers as well as marketing tips to attract new consumers.
Knowing where consumers are on social media is one thing, but understanding how to engage them through viable tactics is another! Lauren and Tony discuss some tangible tactics to engage your consumers via social media to create engagement and conversions.
In their ongoing discussion concerning post-COVID pandemic strategies and tactics, Lauren and Tony explain the shift in social media channels, where consumers are on social media and how those channels are evolving.
The crystal ball made an appearance this week, as Lauren and Tony try to provide some direction on what to expect from marketing tactics in the upcoming year. Some oldies like direct mail make the list, but surprises may be in store when it come to in-car messaging and artificial intelligence-based mapping.
The global pandemic continues to shape the world within which we live. That includes the way people consume information and act upon it. This week, Lauren and Tony will discuss post-pandemic consumer trends as it relates to marketing and audience engagement.
The global pandemic has had a giant impact on our lives. Specifically, consumers have become more savvy as well as more comfortable with technology. Lauren and Tony discuss the change in consumer habits and how to engage your customers online.
Lauren and Tony meet and greet guest from the Oklahoma Museums Association including Amy Shafer (Edmond Historical Society & Museum), David Davis and Karen Whitecotten (OKPop), Jake Krumwiede (Cherokee Strip Regional Heritage Center) and Ken Busby (Route 66 Alliance). They discuss how museums have adapted through COVID, changes in the industry and some fun facts about Oklahoma, culture and upcoming events
Lauren and Tony are about to spend the week with the Oklahoma Museums Association at their Annual Conference. This week, the two co-hosts will discuss a little about what they anticipate at the conference, their seminar and guests who will join them next week.
Believe it or not, Lauren and Tony have just finished the 52nd episode of The G Factor Podcast. In celebration, they looked back at three of the most popular podcasts over the past two seasons. The two showcased Museum and Tacos, PR Pros Discussing Changes in the Industry and Preparing to Marketing in a Post-Covid Era.
This is a composition podcast of all three shows as well as some additional comments and insight by Lauren and Tony.
It's not a tagline, mission statement or slogan. A value proposition is one of the keystones to an organization's planning and success. Lauren and Tony discuss how to craft a value proposition, common mis-steps and how to communicate the value proposition once decided upon.
According to a recent report released by Propel, only 8% of news pitches result in a story. Lauren and Tony discuss the continued importance of media relations, why businesses or organizations should engage in public relations and how one can effectively engage members of the media.
The weather outside might not feel like Fall, but it is less than 150 days before the end of the year. Lauren and Tony discuss the importance of planning early to take full advantage for holiday marketing to turn the last quarter of 2021 a powerhouse for the beginning of 2022.
Nothing quite beats the impact of professional photography. Lauren and Tony discuss the quantifiable difference between stock photos and subject-centric, original photography as it relates to advertising, branding and marketing.
As the Tokyo Olympics kick-off, Lauren and Tony discuss their Bronze, Silver and Gold winners for Asian Cuisine in Oklahoma. A quick break from marketing, the dual compare best restaurants to enjoy the flavors of the Eastern Asia.
If you have been around as long as Tony has, you can understand how brands have evolved from the buttoned-up "big blue" of IBM to the powerhouse automobile manufacturers such as General Motors and Ford. Today, companies are repositioning for "cool consumers" without trying to make it look like they are placating or patronizing. Lauren and Tony discuss the reasons for such pivots and the way brands have accelerated their shifts in recent years.
Everyone wants a beautifully designed ad, brochure, business card or website, but did you know the best graphic design starts with preparation? Lauren and Tony discuss the importance of knowing the design specifications of an ad, culling down a message to be direct and ultimately developing a stunning visual impact for all of your branded materials.
Have you ever wondered if you posted too much personal information on your professional business account? Lauren and Tony navigate the many voices of social media including strategies to include brand humanizing posts versus over-sharing last week's vacation photos.
Happy Independence Day! Lauren and Tony discuss the importance of staying on your message and brand. The two chat about the expectation of a consumer and the potential for a disconnect when trying to convert a sale.
Strategic communications includes internal communication to employees, stakeholders and volunteers. Lauren and Tony discuss the importance of effectively communicating internally within a company or organization as well as some tools to ensure you are connecting with your audience.
Did you know that your website's content management system, better known as a CMS, is the most important component of your website? Although most get super-excited about the actual design, the content management system dictates how your website is viewed, updated and ultimately used long-term by both the owner and visitor. Listen to Lauren and Tony discuss the ins-and-outs of good and bad content management systems.
As the pandemic subsides, business is getting a little back to normal. This means tradeshows and conferences are returning. Are you ready? Listen to Lauren and Tony this week as they share some incites into tradeshow preparation, booth design, promotional giveaways and more.
Lauren and Tony get down to business as they list their top five Mexican Food Restaurants in the State of Oklahoma. Of course, neither of them can narrow it down to just five, so there are a lot of extra places mentioned. Whether you love tortillas, queso, tacos or margaritas, this episode is a grand adventure through the Mexican culinary catalog of Oklahoma.
Continuing a conversation with potential customers through drip marketing is imperative in keeping a lead pipeline culled and qualified. Lauren and Tony chat about the different means to drip marketing current and potential consumers as well as a discussion as to when enough is just enough.
Information spreads very quickly in today's consumer-driven economy. It is important businesses and organizations are aware and working to improve their reputation. Lauren and Tony discuss some tips to monitor, engage and increase your reputation online.
The global pandemic have changed various factors in our lives, including social media reach. Lauren and Tony discuss the shift in reach based on organic and paid posts as well as other digital tactics to supplement these changes in audience targeting, algorithms and engagement.
Lauren and Tony welcome special guest, Ken Busby, CEO of the Route 66 Alliance. Mr. Busby discusses the various marketing tactics attractions utilize to leverage the strong brand recognition of Route 66. Ken also discusses how COVID has impacted fundraising for non-profits and museums as well as showcases his knowledge of Rt. 66 history.
Get your pencil and paper ready! This week, Lauren and Tony go over the importance of layering different marketing tactics, how to decide which is most important and explain how each of the tactics ultimately integrate to provide a full strategic communications package.
Reaching your consumers with a newsletter is a critical layer of marketing. Lauren and Tony discuss the ROI of newsletter campaigns, some dos-and-don'ts as well as expectations for your next email campaign.
Have you ever wondered what pieces and parts you need to ensure your website continues to work? Then look no further as Lauren and Tony chat about the importance of owning your domain, getting a great designed website and long-term hosting.
There are 8 billion people on the planet, and 2.8 billion of them have Facebook accounts. If you want to get the low down on how to reach your audience through digital marketing, you will not want to miss Lauren and Tony outline 12-steps to plan, execute and refine a great digital campaign. They also discuss types of digital engagement, pricing and anticipated results.
According to the Digital Marketing Institute, the average return for everyone $1 spent is $6.50 when using influencer marketing. That's why Lauren and Tony will break down the ins-and-outs of influencer marketing, how to use it for your company or organization and how to measure the return most effectively with deliverables.
Lauren and Tony compare notes as to where they are ready to travel as COVID restrictions loosen around the world. You won't want to miss this top five list of the best places they have been and would love to go.
There is no substitute for preparation, especially in marketing. Lauren and Tony discuss the importance of research, surveying and competitive analysis within the marketing communication process.
A rare treat, Lauren and Tony engage a panel of experts from across the United States including Todd Smith of Dean Smith in Nashville, Tennessee, Kristin Helvey of Helvey Communications in Anchorage, Alaska and Tom Garrity of The Garrity Group in Albuquerque, New Mexico.
The panel of three address questions concerning their greatest professional accomplishments, their entry into the strategic communication industry as well as the impact COVID-19 has had on the way they conduct business.
By now, social media is as imperative as a phone number and website. That being said, are you on the right social media channel for your brand and your audience? Lauren and Tony discuss the importance of a targeted social media strategy, what channels are hot and which are not as well as a look at some trends for the coming months and year.
The fact is, none of us like to contemplate a less-than-bright future. Life is full of crisis from workplace incidents to natural disasters and scandals. Lauren and Tony discuss the importance of a solid crisis communications plan, how to implement and what to look for when developing those plans.
The first of the year is a great time to rebrand your company or organization. Lauren and Tony discuss tips to prepare, create, execute and protect a new brand. Don't miss this episode packed with nuggets of great information.
Lauren and Tony give three easy tactics to start now in positioning your business or organization for a potential post-COVID boom. The two will discuss various strategies and tactics to further engage customers, increase pipeline referrals and understanding benchmarks in measuring your success.
Just out, a new report from WyzOwl showcasing the increase in use and impact of video as a marketing tactic. Lauren and Tony discuss the report, how video can be used as a low-cost, high-impact tool as well as provide information as to how you can get the full report.
Always a favorite, Lauren and Tony go through their podcast library to choose the top five podcasts they listen to, or have listened to recently. If you are searching for great entertainment and information, you won't want to miss this G Factor podcast!
Lauren and Tony discuss the growing influence of podcasting as a tool to leverage brand awareness and build audience engagement.
Thinking about rebranding your company or organization? You will want to listen to Lauren and Tony discuss the research, comparison, process and protection of a brand and brand identity. Far beyond just a logo, a strong brand can yield inspiration from within as well as long-term market share against competitors.
The G Factor co-hosts, Lauren Daughety and Tony Vann take questions from listeners concerning marketing and design. Three questions consider important factors for marketing strategy, planning and budgeting.
Kicking off 2021, Lauren and Tony discuss marketing, marketing misconceptions, how to best implement marketing strategy and tactics as well as talk about how a holistic view of strategic marketing can move a business or organization forward.
This is it! The final G Factor Podcast for season 1. A year-in-review of sorts, this episode is a combination of the top three season 1 podcasts. Lauren and Tony take a look back the their Social Media Trolls episode, salivate as they share their favorite barbecue places in Oklahoma and talk politics with their colleague and friend, Josh Poupore from Albany, New York.
What will the hottest marketing trends be for 2021? Lauren and Tony take our their crystal ball and look deep into the next year providing some thoughts about marketing trends and tips as well as left over strategy and tactics which will still be strong from earlier years.
Not many other marketing strategies yield a 42:1 ROI from successful execution. Lauren and Tony discuss the importance of a robust email marketing campaign and how to most effectively craft a campaign that resonates with your consumers.
With the holiday season just weeks away, it is time to market to those consumers hungry fro unique and easy products and services. Lauren and Tony provide savvy tips for businesses and organizations to utilize this December to engage and convert current and new customers.
Happy Thanksgiving to all of our G Factor followers! Since this week is all about family, Tony flies solo and hosts a bonus discussion with previous guest, Josh Poupore, APR, Senior Vice President, Corning Place Communications in Albany, New York. The two of them continue a discussion on the importance of the Electoral College and how activity in local politics and government has a greater impact on our daily lives. Enjoy!
This week Lauren and Tony swap their marketing hats for traveling boots as they compare notes on the best places to visit in Oklahoma. Each have their own unique list and reasons why, so this top-five list should appeal to all travelers.
A week after the Presidential election, Lauren and Tony invite Joshua Poupore, APR. Senior Vice President of Corning Place Communications in Albany, New York. He discusses the impact of messaging in public policy, engaging the electorate and successfully influencing legislative decisions through knowing and connecting with the right audience. You won't want to miss this interview!
Special guest, Mimi Rasor, APR, President of Rasor in Cincinnati, Ohio joins Lauren and Tony to discuss different facets of communicating within the healthcare industry. A great conversation concerning professional communicators have navigated the challenges of healthcare messaging prior to, during and a speculation of after the COVID-era.
Ever wonder how develop, protect and evolve your brand? Lauren and Tony discuss some simple tactics to ensure your brand maintains identifiable while growing awareness traditionally and online.
Lauren and Tony host the G Factor with featured guest, Jay Beauchamp, owner of Creative Storm Media. They discuss the importance of video and how to most effectively share your story's brand mission through well-developed feature video.
This week, Lauren and Tony discuss how to handle the inevitable poor review or negative comment on social media. Lauren provide tips on how to engage, mitigate and help stop further damage to a company or organization's brand.
Lauren and Tony kick-off their 5th episode by discussing their love of all things barbecue in Oklahoma. Each suggest their favorite places to devour brisket, catfish and delicious sides. This week there is no marketing mentions, so tune in next week!
This week, Lauren and Tony take a piece out of history - sort of! Actually, this episode incorporates a previous presentation showcasing marketing tools needed, how much those tools might cost and results one might expect in utilizing strategic marketing tactics.
Lauren and Tony discuss their seminar during the 2020 Oklahoma Museums Association's Annual Conference and compare the best tacos...revealing, Lauren may have an addiction to Mexican food!
During this episode, the co-hosts Lauren Daughety and Tony Vann discuss the importance of both planning marketing strategy and the understanding of when to pivot or adjust that planning.
Welcome to the G Factor! In this episode, our hosts Lauren Daughety and Tony Vann discuss The Guild, give background and discuss potential upcoming topics for this microcast, The G Factor.