J&See: Views on Marketing: Recent Episodes
Meg Goodman
Everyone is a marketer in some way. From what a person posts on social media to how a company rolls out a multi-channel campaign, you can see marketing everywhere you turn — you just have to look for it. Meg Goodman, VP & Managing Director of Chicago-based marketing agency Jacobs & Clevenger (J&C), explores all different forms of the craft with in-house experts and guests around the globe. Tune in monthly to see how marketing really works in the world today.
LINKS
- J&C website: https://www.jacobsclevenger.com/
- Follow J&C on Twitter: https://twitter.com/jacobsclevenger
- https://www.bernina.com/en-US/Home-United-States
LINKS
- J&C website: https://www.jacobsclevenger.com/
- Follow J&C on Twitter: https://twitter.com/jacobsclevenger
- Boxless Media: https://boxlessmedia.com/
LINKS:
- J&C website: https://www.jacobsclevenger.com/
- Follow J&C on Twitter: https://twitter.com/jacobsclevenger
- Follow Steve on Instagram: @pankowsteve
- Teamwork Online: https://www.teamworkonline.com/
IN THIS EPISODE:
- Overstock: https://www.overstock.com/
- Google's Page Experience Update: https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html
LINKS:
- Geoff's website: https://huckabuy.com/
- Geoff's LinkedIn: https://www.linkedin.com/in/geoff-atkinson-7311872/
- J&C website: https://www.jacobsclevenger.com/
- Follow J&C on Twitter: https://twitter.com/jacobsclevenger
Huckabuy Discount for J&See Listeners: Visit Huckabuy.com for a variety of technical SEO services. Mention you heard Geoff on the J&See Podcast and receive 20% off your purchase.
IN THIS EPISODE:
- iVenture Accelerator: https://iventure.illinois.edu/
- University of Illinois Research Park: https://researchpark.illinois.edu/
- Illinois Ventures: https://www.illinoisventures.com/
- Technology Entrepreneurship Center: https://tec.illinois.edu/
LINKS:
- Manu's website: https://medium.com/@manuedakara
- Manu's LinkedIn: https://www.linkedin.com/in/manuedakara/
- Manu's Twitter: https://twitter.com/manuedakara
- J&C website: https://www.jacobsclevenger.com/
- Follow J&C on Twitter: https://twitter.com/jacobsclevenger
In This Episode
- “Form Design Best Practices For the Best Sign-up Forms that Convert” by Kurt Philip https://convertica.org/form-design/
Links
- Kurt’s website: https://convertica.org/
- CRO Academy: https://www.facebook.com/groups/croacademy/
- Kurt’s LinkedIn: https://www.linkedin.com/in/kurt-philip-cro/
- J&C website: https://www.jacobsclevenger.com/
- Follow J&C on Twitter: https://twitter.com/jacobsclevenger
IN THIS EPISODE:
- “The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich” by Timothy Ferriss: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357
- Crypto Moon Radio Podcast: https://www.stitcher.com/podcast/crypto-moon-radio-asking-the-difficult-questions-about-cryptocurrencies
LINKS:
- Tom’s website: https://smartbrandmarketing.com/tom-libelt/
- Tom’s LinkedIn: https://www.linkedin.com/in/tomlibelt/
- J&C website: https://www.jacobsclevenger.com/
- Follow J&C on Twitter: https://twitter.com/jacobsclevenger
IN THIS EPISODE:
- "Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue" by Jeff Davis https://www.amazon.com/Create-Togetherness-Transform-Marketing-Expectations/dp/1733450408/
- "ZMOT: Winning the Zero Moment of Truth" by Jim Lecinski https://books.google.com/books/about/Winning_the_Zero_Moment_of_Truth.html?id=JU4J58bum24C
- The Alignment Podcast: https://podcasts.apple.com/us/podcast/the-alignment-podcast/id1327438352?mt=2
LINKS:
- Jeff's website: https://www.jeffdavis2.com/
- Jeff's LinkedIn: https://www.linkedin.com/in/jeffreydavisii
- J&C website: https://www.jacobsclevenger.com/
- Follow J&C on Twitter: https://twitter.com/jacobsclevenger
Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.
Grant Simmons is a digital marketing specialist who has been in the industry for over 25 years. Grant has worked with brands including M&M Mars, GE and Fox Sports to build effective communications across online channels. He now heads the smart search marketing team driving targeted traffic and leads at Homes.com.
LINKS:
- J&C Website: https://www.jacobsclevenger.com/
- Follow J&C on Twitter: https://twitter.com/jacobsclevenger
Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.
Danny Flamberg is the author of Dancing Through the Digital Revolution: A Marketing Playbook. He is a veteran marketing and advertising strategist who has worked with start-ups and brands across the globe, specializing in online media, database, mobile and social media marketing.
LINKS:
- Dancing Through the Digital Revolution: A Marketing Playbook by Daniel Flamberg: https://www.amazon.com/Dancing-Through-Digital-Revolution-Marketing/dp/099796541X
- J&C Website: https://www.jacobsclevenger.com/
- Follow J&C on Twitter: https://twitter.com/jacobsclevenger
Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.
Brooke Wiseman is the CEO of Blessings in a Backpack, a charity that mobilizes communities, individuals, and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry.
LINKS:
- Blessings in a Backpack website: https://www.blessingsinabackpack.org/
- Follow Blessings in a Backpack:
- Twitter: https://twitter.com/BlessinBackpack
- Instagram: https://www.instagram.com/blessingsinabackpack/
- Facebook: https://www.facebook.com/BlessingsinaBackpack
- J&C Website: https://www.jacobsclevenger.com/
- Follow J&C on Twitter: https://twitter.com/jacobsclevenger
IN THIS EPISODE:
- GuideStar nonprofit reports: https://www.guidestar.org/
- Charity Navigator: https://www.charitynavigator.org/
- Forces for Good: The Six Practices of High-Impact Nonprofits by Leslie R. Crutchfield & Heather McLeod Grant: https://www.amazon.com/Forces-Good-Practices-High-Impact-Nonprofits/dp/0470580348
- Profits and Purpose: Can Big Business Have It Both Ways? by Alan Murray:https://fortune.com/longform/business-roundtable-ceos-corporations-purpose/
Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.
Michelle Barnard is a career coach and recruiter at Kelly Services.
LINKS:
- J&C Website: https://www.jacobsclevenger.com/
- Follow J&C on Twitter: https://twitter.com/jacobsclevenger
- Kelly Services: https://www.kellyservices.com/
- Michelle's LinkedIn: https://www.linkedin.com/in/michelle-barnard-7949721a/
Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.
Mark Long is the Production Director for Townsquare Media in Boise, ID and the host of the Range Minded podcast.
LINKS:
- J&C Website: https://www.jacobsclevenger.com/
- Follow J&C on Twitter: https://twitter.com/jacobsclevenger
- Mark Long: http://thisismarklong.com/http://thisismarklong.com/
- Townsquare Media: https://www.townsquaremedia.com
- Range Minded Podcast: https://www.stitcher.com/podcast/range-minded-podcast/range-minded
IN THIS EPISODE:
- AdAge Podcast with Bob Pittman: https://adage.com/article/podcasts/hold-podcast-bob-pittman/316634
- Zamzows: https://zamzows.com/
- Independence Indoor Shooting: https://www.iishooting.com
Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.
Patti Minglin is the CEO of Go Girl Communications and one of the co-hosts of the Naperville Moms Network talk show on NCTV 17.
LINKS:
- J&C Website: https://www.jacobsclevenger.com/
- Follow J&C on Twitter: https://twitter.com/jacobsclevenger
- Follow Patti Minglin on Twitter: https://twitter.com/PattiMinglin
- Go Girl Communications: https://www.gogirlcommunications.com/
- Naperville Moms Network:
https://www.nctv17.com/c/the-naperville-moms-network/
IN THIS EPISODE:
- Marketing to Women by Marti Barletta: https://www.amazon.com/Marketing-Women-Marti-Barletta/dp/0793159636
- Ellen DeGeneres, Bic Pens for Women: https://www.youtube.com/watch?v=eCyw3prIWhc
- “Ad Lib,” Podcast by Ad Age with Shelly Lazarus of Ogilvy: https://podcasts.apple.com/au/podcast/shelly-lazarus-chairman-emeritus-ogilvy/id1288654389?i=1000436412911
- Broad Influence: How Women Are Changing the Way America Works by Jay Newton-Small: https://www.amazon.com/Broad-Influence-Women-Changing-America/dp/1618931555
- The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu: https://www.amazon.com/Attention-Merchants-Scramble-Inside-Heads/dp/0385352018
- Generation W: https://www.genwnow.com/
- Deloitte Leadership Programs: https://www2.deloitte.com/us/en/pages/about-deloitte/articles/inclusion-leadership-development.html
- Proctor and Gamble, "Thank You Mom" Campaign: https://www.youtube.com/watch?v=rdQrwBVRzEg
Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.
LINKS:
- J&C Website: https://www.jacobsclevenger.com/
- Follow us on Twitter: https://twitter.com/jacobsclevenger
- Successful Direct Marketing Methods by Ron Jacobs & Bob Stone:
https://www.amazon.com/Successful-Direct-Marketing-Methods-Stone/dp/0071458298
