Frederik Today: Recent Episodes
Frederik Van Lierde
Going off the map in the startup & business worldWhen you are looking for the insights on non-conventional questions, related to the world of entrepreneurship, startups & business
Frederik Van Lierde will interview entrepreneurs, authors, artists, women in male-dominated environments, startups owners in the ghetto's, mafia, debunking startup myths and more.
More info, articles, videos: https://Frederik.Today
Amazon Founder Jeff Bezos isn't the richest person in the world anymore, beaten by a French citizen Bernard Arnault, CEO of LVMH.
Who are the other billionaires in Europe, the old continent and are there any women?
I can say that that the European Billionaires thrived during the pandemic year 2020
Follow me with a quick top 10 of the wealthiest people in Europe, who they are, where they live, and what they do.
●● Full Article + Videohttps://frederik.today/blog/top-10-richest-people-in-europe-2021
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When we talk about this subject, most of the articles explain how giant Amazon is, the pro and cons of working with Amazon as a local shop.
Today I want to bring you another point of view, the one where local businesses are doing wrong and why they should change their mindset.
●● Read the full article + links to examples
https://frederik.today/blog/local-business-errors-vs-amazon
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Some people are convinced they can't sell a new product. Then the next day, another person does just that
The thought f having thousands, even millions of people viewing your products or services is fantastic, it can bring your brand t new heights.
Let's discuss the 5 reasons why Storytelling in sales is important and I will explain how you can use Storytelling online.
●● This podcast is available as (web) Story as well
https://masha.ai/story/the-importance-of-story-telling-in-sales
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Scams are everywhere, and today I have a juicy story to tell from the world of VC's and startup funding. Yes, you hear me well, VC's scamming startups. Usually, it is the other way around?
On June 18 2021, we got a missed call on or Business WhatsApp from a UK Number; we use that number only for customer service.
We texted back and asked how we can help.
Very fast, the person introduced himself as Mr H. He asked if we could get on a phone call to discuss potential investments in my company.
Listen to hear how it went, what they proposed and how I played with them...
Article + Video
Coming soon
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Inspire Your Online Shoppers, To Compete With Amazon
New research by iPaper and Epinion, interviewing 6.000 shoppers, showed that 67% of Europeans want to get inspired while shopping online.
However, those shoppers also say that many online shops aren't inspirational.
When shoppers are not inspired, they get blocked using the online shop and fall back on the market leader, Amazon.
Part of the eCommerce series
Full Article + Videohttps://frederik.today/blog/inspire-your-online-shoppers-to-compete-with-amazon
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Ecommerce fraud takes many forms, every eCommerce business should protect themselves & their customers
Today I will explain 6 eCommerce frauds and how to prevent them
Full Articlehttps://frederik.today/blog/6-types-of-ecommerce-fraud-and-how-to-fight
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Last weekend, the finance ministers of the G7, the major industrialized countries, reached a "historic agreement" on a minimum tax rate for multinationals.
G7 finance ministers gathered in Cornwall to discuss a new global tax system to ensure that the world's largest multinational companies can no longer use loopholes to evade taxes.
They agreed on a minimum tax of 15%
But, what is written in the little lines of the G7 tax deal?
●● Article + Video
https://frederik.today/blog/loophole-g7-tax-deal
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The hype around Crypto is not slowing down. Elon Musk, who announced first a considerable stake in buying Bitcoin, then announced Tesla would accept Bitcoin as payment and a few weeks after that, he announced they stop accepting Bitcoin as payment due to environmental concerns.
Meanwhile, Bitcoin grew up to 60.000 dollars, to fall back under 37.000 dollars.The questions came up, should other businesses accept Bitcoin or other "to the moon" coins? Let's debunk 6 mythsSources and full articlehttps://frederik.today/blog/should-businesses-accept-bitcoinSponsors
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Local shops and brands don't often have the right resources to follow up on all the latest technologies available. Not all technologies will work for their business, and what works for one brand, not automatically work for your brand.
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Jack Dorsey was born on November 19, 1976, and raised in St-Louis, Missouri.
By Age 14, Jack Dorsey became interested in dispatching routing. Some parts of the open-source software he created are still used by taxicab.
1995, Jack Dorsey enrolled at the University of Missouri-Rola.
1997 Jack Dorsey transferred to New York University, to drop out two years later, one semester short of graduating
2000, Jack Dorsey moved to Oakland, California, starting his first company, continue building on dispatching couriers, taxis and emergency services from the web.
July 2000, inspired in part by Live Journal and AOL Instant Messenger, he got the idea for a Web-based real-time status/short message communication service. What we now know as Twitter
Twitter officially launched on Mars 21, 2006
2010, Jack Dorsey launched along with co-founder Jim McKelvey, launched Square, a small business platform to accept debit and credit card payments on a mobile device
Jack Dorsey aspire the become the mayor of New York City and advises a chapter of Tim Ferriss's book Tools of Titans.
FULL ARTICLEhttps://frederik.today/blog/beginnings-jack-dorsey
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YouTube announced the Merch Self, which allows eligible creators to showcase their merchandise on YouTube. The shelf appears on the channels' video page, and as YouTube stated, the shelf may not be shown on all video pages.
Let's discuss 2 issues and a solution
Full Read Article, Video + Links & Step-By-Step
https://frederik.today/blog/How-to-add-Shop-Now-Button-to-your-youtube-channel
YouTube SEO - eCommerce
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New research by Alix Partners shows that 43% of shoppers want to buy less in the future. And if they shop, it will be more online.
The report also showed that younger people age between 18 to 24, in all the researched countries, are concerned about mental health.
What does more online shopping and worries about mental health have in common? That's interesting. As mental health is related to not being able to go out, meet friends, do stuff together.
And I am also surprised with some numbers of the U.S.
Second part of this podcast explains that there is no battle between online and in-store sales
Subscribe or follow; the next episode will be about "Your store is a warehouse, a fun warehouse."
Full Read Article + Links
https://frederik.today/blog/the-future-of-shopping-eCommerce
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Ophrah Winfrey was born in the rural town of Kosciusko, Mississippi January 29, 1954, and later raised in inner-city Milwaukee.
Oprah Winfrey was molested during her childhood and early teens and became pregnant at 14; her son was born premature and died.
Oprah Winfrey was sent to a man, she calls her father, a barber in Tennessee. While still in high school, she landed her first job at a local radio station.
At age 19, she co-anchored for the local evening news. Winfrey's often emotional, informal delivery got her into the daytime talk show arena.
One of her early successes was boosting a third-rated local Chicago talk show to the first place.
In 1994, Oprah Winfrey entered into the National Women's Hall of Fame
In 2008, she launched the Oprah Winfrey Network.
In 2013, Oprah Winfrey was awarded the Presidential Medal of Freedom by President Obama and received honorary doctorate degrees from Duke and Harvard.
Linkhttps://frederik.today/blog/beginnings-oprah-winfrey
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Elon Musk was born in Pretoria, South Africa, on June 28, 1971.
Elon Musk was daydreaming about inventions all the time, that his parents and doctors ordered a test to check his hearing.
Around age 10, Elon Musk developed an interest in computers. He taught himself how to program. At age 12, he sold his first game, called Blastar.
In 1995, age 24, he co-founded Zip2 with his brother in Palo Alto, California.
Zip2 was a web software creating local city guides and was sold in 1999 for $300 million to Compaq.
Using the money for the sales, the brother created X.com, an online payment service. An X.com acquisition the following year led to the creation of PayPal as it is known today.
In October 2002, Elon Musk became a billionaire officially when eBay acquired by PayPal.
Elon Musk third company was not Tesla, but SpaceX, founded in 2002. 2 Years before, he invested $6.5million into Tesla.
shorts #documentary #entrepreneurs #entrepreneurslife #elonmusk
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Bill Gates was born in Seattle, Washington, on October 28, 1955.
Bill Gates first planned to study as a lawyer at Harvard University, but he spent most of his time on computers.
In 1975, age 20, he co-founded Microsoft with childhood friend Paul Allen in Albuquerque, New Mexico.
They began by adapting BASIC, a popular programming language used on large computers, to use microcomputers.
Bill Gates sealed Microsoft's success in the mid-1990s by persuading the leading computer builders of that time to preload Microsofts software on every computer sold.
At age 31, 11 years after launching Microsoft, Bill Gates became a millionaire officially.
Bill Gates still owns around 100 million shares of Microsoft, that's roughly 1.3 per cent of its shares.
Bill Gates today's success let him become the 20 years richest man in the world and received the honorary knight by Queen Elizabeth.
shorts #documentary #entrepreneurs #entrepreneurslife #billgates
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Often we are told to dream big, the sky is the limit, and nothing is impossible.
While this is excellent and lovely advice to set those big goals to make you (and your surroundings) happier and healthier, how to reach those goals is often less clear.
**Does a simple and accessible framework for success based on scientifically tested steps exist?
Enjoy listening, promised links, book, and to read morehttps://frederik.today/blog/reaching-big-goals Sponsors**
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On a Tuesday, In the late afternoon, I got a phone call. *Frederik, come stai, let's have a coffee tomorrow morning.
I replied to Dario and Mario that I need to take my flight to Brussel as I can't miss my connecting flight to Miami*.
No worries Frederik, we want to have a coffee with you, as friends, discussing the good life.
Me again: Dario and Mario, you need to promise me I get on time on my flight; I want to party in Miami.
You got our word, they told me.
Full Article
https://frederik.today/blog/entrepreneur-story-coffee-with-the-camorra
Related Podcast
https://frederik.today/blog/dinner-with-the-japanese-mafia-yakuza
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Businesses that don't market to Millennials, probably it will be their last mistake they make. Not marketing towards Millennials equal to missing a key piece of the market.
And I can go even further, understanding Millennials not about young people, it is about understanding the future. If you do, you will leave behind your competitors who don't
In this episode, I will talk about 3 solutions any business can implement instantly and that worksRead the article + links to surveys and tools here:
https://frederik.today/blog/secret-millennials-buy-from-your-brand
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I am lucky to have asked by Shirah to talk to her students at EPFL about entrepreneurship. From the students, I always get the question if they should become an entrepreneur or make a career as an employee.
Not only from the students, but I also get this question from the network around me—people who are bored in their job, and thinking of changing their lives.
Entrepreneurship is something that has spiked in popularity over the years
I noticed that a lot of conventional wisdom about entrepreneurship is wrong. Let's debunk some myths.
Let's Debunk 4 myths and why I still became entrepreneur
https://frederik.today/blog/Should-I-Become-an-Entrepreneur-4-myths-debunked
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Gift cards are a goldmine if you implement them correctly. If you're committing any of the following mistakes in your business, do something ASAP.
In my previous life, was running a local business, I understand the importance that gift cards have played to the success. At one moment, the gift cards reach 27% of the business monthly Turn Over.
In this episode, I will explain to you some errors local businesses make when offering gift cards.
Read more or listen in your favourite podcast app
https://frederik.today/blog/Narcists-on-the-work-floor-and-how-to-deal-with-it
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Tonight; I want to bring up a more serious topic, that many organization have problems with, but have no easy way to detect or even stop it. I am talking about Narcists on the work floor.
What is narcissism?
The most straightforward explanation is that narcissist tends to think grandly of oneself, to the point of losing respect and compassion for others. It's all about them all the time. People are accessories to them, disposable means to meet their own ends.
I will talk about signs, how to recognize them, what to expect and how to deal with them
Read more or listen in your favourite podcast app
https://frederik.today/blog/Narcists-on-the-work-floor-and-how-to-deal-with-it
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Part of the folklore about successful entrepreneurs is that they succeeded because they first failed. We, entrepreneurs, are told to "Fail fast", you'll learn valuable lessons that will help you in your next venture.
Where is this idea come from? Does it come from athletics where we rehearse and rehearse movements, practice over time, resulting in what appears as an almost effortless success?
Let's go deeper into the subject
https://frederik.today/blog/fail-fast-mantra-debunked
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Marketing is no longer about the stuff that you make, but about the stories you tell.
- Seth GodinThis episode will talk about Brand Web Stories. Brand Web Stories is a web based version of the popular stories on LinkedIn, Facebook, Instagram, Twitter, Snapchat,...
I will explain what are Web Stories, the big advantages, like top Google Search Results and I will tell you about our test with Google in Brazil.
Let's boost your business!
Live Examples:https://masha.ai/brandstories/info
Brands (your competitors) with a Brand Web Story
https://masha.ai/brands
To contact me:
https://frederik.today
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I'm interested in finding out how important language is in business today. Does not being fluent in a language blocks your future success or not?
How does the way our voice sounds affects our success? And if yes, how can we overcome this?Today, I sit down with Leonilda Renaldo, Leonilda moved from academia to business. For the past 13 years, Leonilda has supported executives hailing from North & Central America, France and Switzerland who want to uplevel their careers in the luxury, pharmaceutical, arts and services industries.
Leonilda understands the barriers managers face when they want to uplevel the way they communicate by staying true to who they are, quirks and all.
Learn more:
https://frederik.today/blog/impact-of-language-on-your-success
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What is the link between Maurizo Cattelan, the artist who duck-taped a banana on a wall, and sold it for $120.000 and Jeff Bezos, owner of Amazon?
In their beginnings, neither Maurizo Cattelan, Jeff Bezos, Jack Ma and myself were not taken seriously about our goals and projects Jack Ma has been refused 30x times applying for a job. Nobody believed in Jeff Bezos giving up his high paid wall-street job.
Most of us hear only about the successes. The $120.000 for a banana, the trillion valuations of a company. What is more interesting for me is to know how do we move from the beginning to the end? What happens in that black box, in the middle? Does some science exist, a set of rules we can implement to make our idea successful?
Learn more:
https://frederik.today/blog/The-Path-of-the-Overnight-Success
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If your business doesn't already have gift cards in its arsenal, it's time to start.
Not only are gift cards a common gift for birthdays, holidays, and other celebrations such as graduations, but they're also the most requested gift, according to the National Retail Federation.
Gift cards offer significant benefits for business owners too. A study by First Data found that "overspending the amount of a gift card is the new normal." As well, as a business owner, you receive the money upfront.
Let's go a bit deeper into the world of Gift Cards.
Let's find out
- Why gift cards are so in demand?
- Why gift cards are interesting for businesses?
- A personal success business story related to gift cards .
- Tips to get most out of it.
Learn more:
https://frederik.today/blog/gift-cards-number-1-social-selling-tool
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We all know about people who take a personal coach when they want to a career change or a sports coach. But when it comes to bankers, well I was surprised. For me, bankers aren't the first group of people that comes into my mind that needs a coach.
Bankers are managing the money of individuals; bankers never showcase they are wrong; bankers look like they know their business. That's what we hope as we trust our money with them.
and I became curious. Finally, we found the time to ask him some serious questions, to understand the world of Bankers and why they need a coach.
Let's see you if our money is safe or if the bankers are ticking timebombs.
You will hear stories, and answer to the following questions
- When I think of bankers, and trust my money with them, I hope they know their job and keep privacy high. How does that work when they work with a coach? Do you get some crazy secret insights?
- With your experience, how do we have to see bankers? Like employees or like entrepreneurs or ordinary salespeople?
- What made you go into coaching for bankers, such a niche market?
- In the banking world, there are more regulations than, for example, in eCommerce. Can bankers be creative in their sales process, can bankers personalize the connection with their clients? Or is this one of the issues Bankers have and you can guide them?
- Can you share a story, without revealing the name* of the banker, of an issue they had, but with coaching, they solved it?
- How do bankers define success? And does that differ from your view on success?
- I assume you have clients worldwide? How do you market yourself? How do you make sure, bankers in the other part of the world know you exist and can use your services.
- A direct question, if does bankers don't know how to handle their job, and need a coach to improve their performance, can we trust our money with them?
-
- What books do you recommend people to read to improve themselves?
Learn more:
https://frederik.today/blog/Why-do-bankers-need-a-coach
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Have you ever tried to walk into a bar, go straight to a person you are attracted too and ask her or him to have sex with you? I recommend you not to try it, as you will get 100% smashed in your face.
It is the same as selling your products and services. How many times do you see people on LinkedIn, trying to connect, send you a message selling their services?
Blending together the ideas about dating in the context of selling is the idea behind this podcast, Including a personal story about one of my first startups that failed and a GiveawayLearn more:https://frederik.today/blog/Dating-Techniques-for-sales-or-the-other-way-around
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*You probably heard about the idea we use only 10% of our brain? What if we can unlock 100% of our mind? Did you?
I will debunk this idea immediately. It's a myth. Fake news in words of today. We use our brain for 100%. You can find research online about these facts on Wikipedia and TedX talks.*All of us have 24h in a day, no exception. All of us have a good quality of IQ; If those parameters are the same for every normal person, something else had to be existing to jump out. That's my addiction, my fascination.
DON'T TRY THIS AT HOME
Before I continue, I have to add a small "Don't try this at home" warning to my speech. [SMILE] Whatever I will say next, is based on my research and experience. When you decide to follow my path, please consider to do some research yourself first.
Learn more:
https://frederik.today/blog/How-I-hacked-my-brain-and-stay-focus-for-6h
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We all want high rankings on Google; we all want our business on Page 1 of the search results. This article/podcast/video will be relatively short, as I will explain to you about a grave mistake I made but gave me a big win in the end.The mistake was related when I was running a local business, a beauty/spa business in Geneva, Switzerland.
Gift Cards are around 20% of the turn over if you do it right, so we created a beautiful, attractive new design to promote gift cards. We approved the design, we launched the printing, and I was happy and proud.
Learn more:
https://frederik.today/blog/how-my-craziest-marketing-error-beat-google
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Let me introduce you into the science of crazy ideas, and how it creates a new way of thinking about your business, your organisation, the world around us. You will see how small changes in structure, rather than culture, can transform the behaviour of groups, the same way a slight change in temperature can turn ice to flowing water.
Ready? Let me start with the definition of a Loonshot. A Loonshot is a neglected project, widely dismissed, written off as unhinged.
That said, the most important breakthroughs come from Loonshots.
Let me showcase this with an example:
What you think of when you hear Nokia?
In the 1970’s Nokia was an industrial conglomerate mostly famous for its rubber boots and toilet paper. In the next two decades, they pioneer the first cellular network, the first car phone, the first GSM phone. In 2000, Nokia became the most valuable company in Europe, remember they started with toilet paper.
The CEO explained that the key was culture. You can have some bit of fun; you can make some mistakes etc. It’s all about the culture, right!
**In 2004, a handful excited Nokia engineers, had some fun and created a new kind of phone, internet ready, a colour touchscreen, high-resolution camera and they added a crazy idea….. An App store.
Learn more:**https://frederik.today/blog/loonshots-the-science-of-crazy-ideas
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How do you feel about the idea a company makes 1 million per month, and no staff is on the payroll, only robots? When I asked this during my speeches, I get answers like terrible, fraud etc.
Let me start with a story
2,5 years ago, I woke and I couldn’t move. I was paralyzed. There was no way I could get out of my bed. No, I didn’t have an accident the evening before. I was paralyzed in my mind. I was sick of the idea I had to go to my clients I was consulting.
Did you have such a feeling before?
That morning I took a decision. I quit! Yes, finished, Basta, no more consulting. As a consultant, I was making good money. So my solution was to take some time off and write a book.
The Title: “The company that makes 1 million/month, run by robots only.”
I finished my contracts and started writing my book. After a few days, I stopped. Why would I write a fiction book? I am not a fiction guy.
Why would people take my book serious? It would be my first book, to write a book on AI, robots, the future of companies on the Level of Da Vinci Code would be challenging and chances of success very low. One must stay realistic.
I decided that to become successful with my book; I need to proof it.
Learn more:
https://frederik.today/blog/the-company-that-makes-1-million-month-and-runs-by-robots-only
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The phone rings in my office. I picked up; the Sales VP asked me to come to his office as our Japanese partners arrived to greet them. I was not prepared. I was in jeans and a t-shirt as we had to install a lot of computers for the new shops. Anyway, I went down.
Our Japanese partner, who brought a translator with him, a woman was standing there, and I greeted him the European way. The translator translated, and of course, as European, I looked into her eyes.
That’s not done! Let’s say I completely messed up the first impression to put it nicely.
To fix it, the day after, I went back, wearing a suit and followed the Japanese politeness rules. The Japanese partner just replied politely “Nice to meet you”, and that was it, they sign the deal for the next fashion season, and they left back to Japan.
Writer’s note
To put this in the right perspective, I was Head of IT worldwide for a Fashion company during the day, during the night I did PR and the Japanese partner was interested in our Kids Fashion Line. The Japanese partner was the CEO; let’s call him Haruto. This story happened around 20 years ago. I can talk about it, but I will not reveal names. people who know me, know about who I am talking about, that’s enough and that the story is real
Easier said than done… a whole table of business people not talking about business. And as you can expect… they started talking business. I needed to chance the subject fast. First about easy, simple topics, but every time Ranbir and Haruto switched to business.
I had no other choice than going some more explicit, some more non-political correct matters. So I asked about Tattoos.
Haruto second hand told me that Tattoo’s in Japan are related to specific cultural groups, and Ranbir said to me that Tattoo’s in India are often related to religion. I explained Tattoo’s in Europe is more about fashion and expression of the individual.
After 10 minutes talking the culture and religion parts of Tattoos, Haruto put his hand around my shoulder, he started to speak English to me, saying “I like you, I observed you, and you came here with us while others don’t want to join us. Then he told that his friends and partners have the jacket tattoo (the typical tattoo of the Yakuza)
The only thing I could reply was “you speak English?” He laughed and bowed his head
Learn more:
https://frederik.today/blog/dinner-with-the-japanese-mafia-yakuza
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When we think of purpose-driven companies, who do you think of?
I think of Like Patagonia
Over the last seven years, an idea that is widely promoted in the advertising and marketing world is "brand with a purpose outperform those that don't have one."
Brands with a purpose = are that brands which have a purpose beyond profit.
The evidence supporting brand purpose comes from the book Grow, written by Jim Stengel and ex-CMO of P&G.
He came up with his finding after selecting 50 brands with the highest loyalty from Millward Brow's 50.000 strong database. Then he searches for a link between those 50 brands and he found one, Brand Purpose.
Next, he looked at the chosen brands' stock value growth between 2000 and 2011. He saw his 50 brands grew with 393% instead of 7% loss for the S&P 500 benchmark.
Stengel's conclusion was, brand purpose is driving business success.
The book and results had a tremendous impact. Top guru's and CEO's of marketing agencies jumped on it, declared that they are "utterly convinced."
I won't be me if I don't dive deeper to see if the theory is correct, the purpose of my speech tonight.
Let's dive into the next questions:
- Is the data correct?
- Does the theory predict past and future?
- Does a purpose link the brands?
Learn more:https://frederik.today/blog/brand-purpose-the-myth-debunked Sponsors:
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We The business will go off the map, asking the questions we always wanted an answer to. Debunking startup & business myths and more.
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