Screen Printing Marketing: Recent Episodes
Sean Michael Lewis
Sean Michael Lewis, Founder and Owner of Tier Level Threads and Stuff, discussing all things marketing for screen printing operators.
Sean Michael Lewis shares the importance of Digital Marketing for your Screen Printing Business. Feel free to reach out to sean@tierlevel.com to learn more how his agency has helped Printed Theory launch thier new brand and grow quickly to recognition on the front page of Google.
Sean Michael Lewis disucsses rebuilding his shop into Printed Theory. Be sure to subscribe via newsletter at www.screenprintingmarketing.com
Sean Michael Lewis talks about refining your business aka Screen Printing Shop. It is improtant to look within your weaknesses and find solutions to enhance and level up your business.
www.screenprintingmarketing.com
Sean Micheal Lewis talks about the decline of effectinvess with Business cards and how it relates to you sales. It is a good time to look into digital options for business cards for distributing and obtaining client information.
Check out https://popl.co and use code "TIERLEVEL" for 20% off your order.
On this episode of Screen Printing Markeitng, Sean Michael Lewis talks about how designing your sales team to emulate a VIP Concierge team can help drive more revenue and stronger relationships with your customers.
Sean Michael Lewis talks about the value of posting on Tik Tok and YouTube each day and finding a consistent way to do so. Don't delay, post today. www.screenprintingmarketing.com
Talking about important finaincial understandings that can help grow and expand your Screen Printing Business.
Execution without accountability is one of the easiest ways to fail in sales. Sean Michael Lewis discusses the importance of this for your screen printing business.
Sean Michael Lewis discusses pulling everything together when you develop your sales and marketing strategy. Ideas are always great, but execution is key. Check out this exciting episode of Screen Printing Marketing.
Sean Michael Lewis talks about rethinking the way you market your Screen Printing Business. It is important to understand that how Google and other popular search engines work to build long term success for your Print Shop.
Intro and Outro Music by https://www.anderjmusic.com
After posting a recent Linkedin poll on why Sales Professionals fail, I found that 57% believe lack of consistency is the main issue. You can read an article I released today on why this is and what can be done about it: https://www.linkedin.com/pulse/1-thing-killing-your-sales-efforts-business-sean-michael-lewis/?trackingId=EOwsjDEvQ5qtuq9d40sR7A%3D%3D
Check out this episode of Screen Printing Marketing and how it can relate to your print shop.
Sean Michael Lewis gives an update on the new home for Screen Printing Marketing. Be sure to follow or subscribe to never miss an episode.
Sean Michael Lewis discusses the value of creating ROI propositions for your Screen Printing Shop. Whether it is buying and reselling or general branding, the marketing impact can be conveyed.
Learning how to say no can be an important part to growing your business. As Screen Printers there have been many customers that you wish you never worked with that in the long run cause more strain and stress on your business.
Sean Michael Lewis launches a new segment on Screen Printing Marketing analyzing the effectives of Emails that are sent to him. Check out this episode and see them impact from the 5 most recent marketing emails sent to his email address.
Here is the list to be evaluated:
-
www.FreeConferenceCall.com
-
Otto International
-
www.ups.com
-
Road & Track
-
Motely Fool Stock Advisor
Sean Michael Lewis talks about the focus of thinking by the day in terms of goals and progress for your print shop. This mentally can focus on a few key areas, such as new sales, production output, daily tasks in the shop and more. Check out the latest episode of Screen Printing Marketing.
This will be the first of the most impactful conversation I have ever had about sales with myself.
A way of thinking about sales is coming for you Screen Printers.
Sean Michael Lewis talks about a new series coming this week.
Sean Michael Lewis discusses what it looks likes to create a business that is prepped for growth. It is critical to understand that investing and producing an ROI plan will help build the future of your screen printing shop.
Sean Michael Lewis discusses the importance of knowing your products and services on the spot. Lessons learned from this weeks Impression Show in Forth Worth, Texas.
It breaks my heart to share that we lost an incredible man this week. Harvey passed away this week from Covid-19 in Nicaragua. His family loved him so much and he was a great man of God. He was passionate about serving his community and making a difference in Nicaragua.
Please keep the family in your prayers and if you can financially help, check out the link below.
https://gofund.me/2164948e
Sean Michael Lewis talks about a new spin on building relationships with prospective customers and existing customers for your Screen Printing Shop.
If you haven't been following the craze with NFT's, its time to check it out.. Non Fungible Tokens which are basically unique digital assets are taking the world by storm. The are minted and unique, which basically means they are a limited piece that can be bought using Crypto Currencies on different market platforms. They can then be traded and/or held in your wallet.
This process is opening so many opportunities for artists and other professionals to monetize like never before.
Live Screen Printing is an excellent way to get exposure and drive additional revenue for your print shop. With many local events in every market, the opportunity is unlimited.
Many artists and bands are hitting the road again. However, the impact of Covid-19 has shut down a big part of the music industry and continues to threaten live events even this year. For all you screen printers, there is a lot of opportunity for working with artists and doing merch on a large scale.
Sean Michael Lewis shares a special thanks and what is ahead for Screen Printing Marketing. Be sure to subscribe to never miss an episode.
If you are not using a CRM for your print shop in the field for sales, let me introduce you to www.badgermapping.com
I recently had the chance to use with some of my sales training clients and have been extremely impressed with the functionality and abilities to organize sales prospects.
Check out this episode and be sure to subscribe to never miss an episode.
Sean Michael Lewis talks about having good values and integrity in the screen printing industry. It is important that every customer is treated with respect and care.
Have you been scattering to find more sales?
It is time that you start focusing on what Niches provided the most opportunity for your Screen Printing Business. Sean Michael Lewis goes through focusing on Niche Sales and Marketing Strategies.
Determination.
One word that you can not force a person to do unless they truly want it. This episode Sean Michael Lewis talks about the desire to have Determination and want to work for everything you hope to accomplish.
Consistency, Accountability and Determination.
These three words are critical to understanding and implementing to be an ultra high performer when it comes to sales. Take away any of them and you will struggle to achieve the goals and expectations you have for yourself.
It is important to remember, after a presentation, 63% of attendees remember stories. Only 5% remember statistics. Telling captivating stories can help improve retention and capture your audience. It is important to have value added stories about the screen printing industry, work you have done, and anything that can entertain and cultivate attention.
Did you know?
Retaining current customers is 6 to 7 times less costly than acquiring new ones. The average company losses between 10% and 30% of its customers each year.
It is important that you are consistently following up with your clients and prospective clients.
In most cases it takes 10 months or more for a new sales rep to be fully productive. Nothing happens overnight. It is important that you are following multiple consistent habits to be successful and to not ever take your foot off the gas.
As a sales professional it is important to understand that continuous training gives a 50% higher net sales per sales professional. This is something Sean has been an advocate for many years. With access to YouTube, and various other no cost platforms online, why would you not take advantage of the information ages.
Only 13% of customers believe a sales person can understand their needs. This is proof that too many sales professionals make it about themselves and not the needs of the customer. Sean Michael Lewis examines how it is important to understand the sales cycle and align the customers needs with what you might have to offer.
Do you realize how much your business can grow by simply asking for referrals?
Sean Michael Lewis talks about the importance of asking for referrals for your Screen Printing Business. Statistics show that Salespeople who actively seek out and exploit referrals earn 4 to 5 times more than those who don't. 91% of customers say they'd give referrals. Only 11% of sales professionals are currently asking for referrals.
These numbers are mind blowing when existing opportunities are ripe for the taking but simply asking for referrals.
Sean Michael Lewis discusses Consistent Behavior #2, which is not neglecting the power of emailing. Email is 40 times better at acquiring new customers than Facebook and Twitter. It is important to realize how you format and what you say in your emails to achieve maximum responses.
Sean Michael Lewis shares insight on how Social Media and the Internet can help leverage insight when executing your target list for new sales. This is one of eight consistent behaviors that is critical for the growth of your business.
Be sure to subscribe to Screen Printing Marketing and stay tuned for a power house series of the 8 consistent behaviors to improve sales for your Screen Printing Business.
When it comes to sales check out these stats:
Close to half of all of Sales People will quit after 1st contact
97% of sales people will quit after 4th contact
60% of all sales transactions take place after the 4th interaction
Check out this latest episode of Screen Printing Marketing.
Sean Michael Lewis has a special announcement for a new position within the Tier Level Enterprise organization. Sean is looking for a new Executive Assistant that will be assisting on various objectives for the growth of all Tier Level Businesses. If you think you have what it takes, send an email and resume to sean@tierlevel.com
We all have big goals, but it is important to make sure you are executing one a daily basis and not losing focus on what it takes to get where you want to be. From Screen Printing to Embroidery, there are many tools in your shop that can get you there.
The ISS show is coming up September 10-12 in Fort Worth, Texas. This is definitely a show you do not want to miss. https://impressionsexpo.com/fortworth/
Sean Michael Lewis talks about creating videos for your employees and team members to show appreciation. This is a great marketing tool to even let the general public get to know your team.
Sean Michael Lewis talks about the importance of taking growth, day by day. Getting to a million dollar level takes time and patience, but it is important to hustle daily and produce quality work.
Sean Michael Lewis has been off for a week due to Covid-19. After being prescribed Ivermectin, Sean shares how the impact helped get things back in perspective to get back to normal.
Sean Michael Lewis talks about if you do not use a professional agency that there are some great insights from Google and becoming a Google Partner to learn more about their platform and running ads for your company. Learn more at https://www.google.com/partners/become-a-partner/
It is important to understand the weight it takes to be a Screen Printing owner and operator. Sometimes Entrepreneurship can be a lonely road at the top.
Have you ever tried maximizing relationships for your business where you are currently already doing business. Creating win/ win situations can be a great strategy for long term revenue growth.
Sean Michael Lewis talks about podcasting for your screen printing business, and how you don't want to miss out on the opportunity.
Understanding pull versus push sales/marketing is an important part in your growth strategy. It is critical to make sure you understand the impact both can have on your business.
The customer experience is a critical part in growing your screen printing business. If it is a hassle and complicated process, consumers will look for other options. Sean Michael Lewis shares an experience to a first time visit of Crumbl, which is an upcoming Cookie Franchise.
Check out this episode of improving the customer experience on Screen Printing Marketing.
Sean Michael Lewis talks about the importance of having an outside sales professional for your screen printing business. This is one of the most effective ways to grow your business and maintain the growth through real relationships.
Do you realize how massive your screen printing business can be? It is critical to understand that the world of offering promotional items to your customers is a massive opportunity. One that does not require you to inventory or stock any products, but can be ordered to each individual request.
Too many times we do not take advantage of the relationships with ASI, Sage, PPAI and many others. Check out the latest episode of Screen Printing Marketing.
Have you ever worked a sales job where commission was capped? It is important that when building your sales team for your Screen Printing Business, you do not cap commission opportunities.
It is important to make sure that when hiring a sales professional for your Screen Printing Shop, that you follow a format that uncovers and sets someone up for success. Asking key questions and having candidates produce a target list can make or break the end results. Be sure to subscribe and never miss an episode of Screen Printing Marketing.
Sean Michael Lewis gives a shoutout to all the screen printers and wishes everyone a safe and happy Fourth of July. Lots of exciting episodes coming soon, so be sure to subscribe.
It is important to understand when building a target list for new business relationships that you do not neglect the sales cycle.
-
Pre-Approach
-
Approach
-
Needs Analysis
-
Presentation
-
Validation
-
Closing
-
Follow Up Engagement
Each point of contact should thoroughly be taken though this process to maximize the ultimate results.
Sean Michael Lewis continues to develop a local target list for Tier Level Threads and Stuff. With the contact list breaking over 140 contacts today, be sure to subscribe and follow to watch the journey through the sales cycle.
Watch on YouTube for the full video: https://youtu.be/LnPqIMr1gaU
Sean Michael Lewis continues with day 2 of creating targets for one hour. With over 90 contacts inputted after day two, this target list habit for one hour a day is showing promising results.
Watch the video on YouTube at https://youtu.be/8Rs-yQB46V0
Sean Michael Lewis documents a full hour for day one of a weekly target building list. This is an easy process to build a data base of targets that you wish to do business with.
Check out the full video on YouTube: https://youtu.be/G8hnWo3-fIE
This week I have some special content for you. I will be documenting 1 hour a day on a sales technique you can do for your Screen Printing Shop. Be sure to subscribe to never miss an episode.
Attention Screen Printers!! Are you looking for a side hustle to generate more revenue? Check out the options utilizing Sticker You for additional revenue opportunities. Check out their website at www.stickeryou.com
This episode of Screen Printing Marketing, Sean talks about the importance of building micro habits to lead to sales success. It is important to not overwhelm and change all behavior too fast or it will result in negative motivation.
Struggling with sales to get to your numbers? This episode talks about the importance of creating a weekly agenda to make sure that everything you are doing is in line for accomplishing your goals for your screen printing shop.
Sean Michael Lewis talks about Niche marketing to bands and artists for merchandise. This is a segment that you can provide great value that has been taken advantage of for many years.
Sean Michael Lewis talks about going the extra mile to provide content for your clients when making their orders. This can be used to additionally promote your business as well as theirs.
Sean Michael Lewis talks about having well defined, objectives in your weekly meetings. This is critical to improve efficiency, increase sales, and make sure everything is running smoothly.
Sean Michael Lewis discusses the importance of know how much your time is worth. It is important to understand what your hourly rate is based on what you are currently paid. A simple way to do this is simply, divide your total income for yourself by 2000 (estimated number of hours a person works a year) and remember that number.
Sean Michael Lewis talks about the importance of knowing your numbers and how it can be a set back to your business. It is important to budget, track and analyze on a consistent basis.
Sean Michael Lewis talks about the value of event screen printing, and how it can create revenue and opportunity for your business.
Sean Michael Lewis discusses changes in the promo industry and making a switch for providers.
Sean Michael Lewis is back! After an enjoyable week away, I have some great content on the horizon.
Sean Michael Lewis talks about how sales for screen printers is a lot like dating. It is important to make sure that you are caring and trying to nurture each point of contact to go the distance. Put yourself in perspective of the client and what they would want to hear.
Sean Michael Lewis talks about Mayweather vs Paul as the biggest marketing event for boxing in a while. This proves that boxing is trying to go after a new demographic to gain popularity over the UFC. Mayweather stands to make over 100,000,000 from an exhibition fight, while Logan Paul is set to make over 20,000,000. This is an interesting concept that Screen Printers can learn from. The fight took place in Miami, Florida at Hard Rock Stadium.
Sean Michael Lewis talks about the importance of creating a fulfillment calendar with your clients to help organize production and strategies to build momentum and an increase in sales.
Sean Michael Lewis talks about why most sales people fail. This is a common topic beyond just Screen Printing sales when it comes to showing results and building a book of business.
Sean Michael Lewis shares a personal story of how embracing rejection is a key indicator of being an ultra high performer. It is important to understand the felling is okay as you are on your road to success.
Sean Michael Lewis announces a new business called Listedpro, that will help your screen printing shop get visible on Google to help increase call volume and revenue.
Sean Michael Lewis talks about how to effectively manage growth for your screen printing business. It is important to put the systems and processes in place to keep things organized and aligned for rapid growth.
Sean Michael Lewis hosts this episode of Screen Printing Marketing, discussing the benefits of having a well defined website that answers the questions of consumers looking to do business with you.
Sean Michael Lewis talks about the power of asking questions in the sales process for your screen printing shop. It is critical to ask consistent and detailed questions to obtain the right information to gain a sale.
For more insight on the Sales Cycle Start here with these former episodes of Screen Printing Marketing.
https://screenprintingmarketing.libsyn.com/episode-97-marketing-is-killing-sales-part-1
https://screenprintingmarketing.libsyn.com/episode-98-is-marketing-killing-your-sales-part-2-the-pre-approach
https://screenprintingmarketing.libsyn.com/episode-100-marketing-is-killing-sales-the-approach-part-3
https://screenprintingmarketing.libsyn.com/episode-100-marketing-is-killing-sales-mastering-the-needs-analysis-part-3
Sean Michael Lewis talks about diversifying your sales channels during a pandemic. 2020 showed us how critical it is to have multiple streams of revenue.
Sean Michael Lewis talks about the success of engaging fulfillment for your screen printing shop. This is a must have opportunity for all shops.
Sean Michael Lewis discusses one of the fastest ways to get started in podcasting. Sean highly recommends the Shure MV-51, which is a great mobile podcast mic, that connects directly to your cell phone. This is one of the best ways to get into podcasting for your screen printing shop.
Check out the Shure MV 51, https://www.shure.com/en-US/products/microphones/mv51
Sean Michael Lewis discusses why it is so important to have an active target list of prospects for your print shop. It is critical to make sure it is updated weekly and well kept.
Sean Michael Lewis, brings a powerhouse message about getting off your butt and doing something about the lack of sales for your print shop. Too many times excuses are made before anything is done about it.
Sean Michael Lewis talks about a new business his team is launching called Listedpro. This will be a specialized service that will help generate leads and optimization on Google for your print shop. Email Sean at sean@tierlevel.com for a no cost assessment of your business online.
Sean Michael Lewis discusses the importance of strategic alignment of your Print Shop with other businesses you own and other partners to help fuel growth. Be sure to subscribe and text a picture of your subscription to 918-205-7536 to enter to win a XBOX Series S on May 30, 2021.
Sean Michael Lewis talks about increasing Google Reviews to get stronger presence on Google. Learn more about Digital Marketing at www.tierlevel.com
Sean Michael Lewis is giving away a FREE XBOX SERIES S for simply subscribing to Screen Printing Marketing and texting a screen shot of your subscribe on Apple or follow on Spotify. You can text your screen shot to 918-205-7536.
Sean Michael Lewis shares insight on Tax benefits of investing in new equipment. It is important to talk to your CPA or Accountant before making decisions.
Sean Michael Lewis talks about a new vertical for handling fulfillment for artists and anyone looking to sell merchandise.
Sean Michael Lewis talks about when you start a sales team, don't take off on the momentum. It is critical to build a strong network of referrals for growth.
Sean Michael Lewis does a quick update on Sunday night, in anticipation of the following week.
Sean Michael Lewis discusses a local print shop in Tulsa, OK called Mythic Press. This is one of the premier companies in the region that has many reputable clients. Check out there website at https://www.mythic.press
Sean Michael Lewis talks about the website of Rogue Labs located in Canada. As a newer shop, it was birthed out of much frustration in the printing industry. This is one of the best sites and creative presentation that I have seen in the industry. Check out the site at https://roguelabmfg.com
Sean Michael Lewis talks about what to do when unexpected events happen in your print shop and why it is important to have a positive outlook that is solution driven.
Sean Michael Lewis shares some exciting news about how Mark Zuckerburg is developing a platform for podcasting with Facebook. It looks that they are investing heavily into social audio, to compete with platforms like Clubhouse, and other audio streaming services. Exciting to see what they come out with.
Sean Michael Lewis talks about another website, this time only a few hours away from home. Check out https://oklahomashirtcompany.com which is one of the premier shops across the country.
Sean Michael Lewis discusses the another website evaluation. This one is www.printedthreads.com
Sean Michael Lewis shares an update of the analytics for the podcast during the month of April. Stay tune and be sure to subscribe for lots of exciting episodes this month.
Sean Michael Lewis discusses the importance of knowing your breakeven, profit levels, etc, when running your screen printing shop.
Sean Michael Lewis does an evaluation of Terminus Tees website and how they capitalize on some amazing features.
Be sure to check out their site at https://www.terminustees.com
Sean Michael Lewis discusses why it is critical to hire and train a sales professional for cultivating your local market.
Sean Michael Lewis discusses the latest feature from Google My Business that allows you to track calls and missed calls to your business from your listing profile. This is a huge step forward to gauging ROI of your online efforts.
Sean Michael Lewis talks about repping sales no matter where you are. There are always conversations waiting to happen based on apparel needs. It is important to understand the sales cycle, and when meeting prospects for the first time, to ask questions and engage in their business.
Sean Michael Lewis has a huge announcement. Subscribe to Screen Printing Marketing and enter to win a XBOX Series S. Simply take a screenshot of your subscribe or follow on Apple/Spotify and text to 918-205-7536. Drawing will be held May 30, 2021.
Sean Michael Lewis does a quick followup from the Tulsa Auto Show and how a quick trip over the weekend can lead to new sales opportunities. After setting some clear objectives, he was able to walk away with four critical contacts to follow up with for the week.
Sean Michael Lewis talks about how to gain new clients, even over the weekend. Check out this 2 part episode of Screen Printing Marketing. It is important to set objectives for what your goals are in any engagement like this. I will be strategically trying to pick up relationships with two new clients.
This Sunday, Sean will be making a special announcement on a giveaway you won't want to miss. Be sure to be on the lookout this Sunday afternoon.
Sean Michael Lewis talks about insight from he show Undercover Billionaire that focuses on Glenn Stearns journey with only $100 and a beat up truck. His objective is to build a 1 million dollar business in 90 days with limited resources. Glenn puts together a team that strives to open a Beer and Bbq restaurant in Erie, PA. Lessons from the show how you can develop your print shop to be a million dollar business this year!
Sean Michael Lewis discusses creating incentives for your team at your print shop to assist in creating more sales. Sean shares the recent incentive plan he rolled out to his team at Tier Level Threads & Stuff.
Sean Michael Lewis discusses how the promo item industry has been impacted since Covid. He explains how to stay the course and head into 2022 with a bang!
Sean Michael Lewis talks about 6 things you can be doing online for your screen printing shop to help increase more leads. It is important to understand that online marketing is to help the phone ring, but equally important to be well trained to close once engagement begins.
Sean Michael Lewis does a special shout out to Riteline pens, one of the fastest, high quality custom pens for your customers. Check out the full selection at https://www.ritelineusa.com
Check out the new Lavon Stylus Pen.
Sean Michael Lewis talks about taking your focus off what your competitors are doing and stay focus on yourself and your business.
Sean Michael Lewis talks about how to uncover opportunities for Screen Printing Work when quality does not meet your expectations. Listen to this episode of Screen Printing Marketing to learn how to create opportunities for more sales.
Sean Michael Lewis discusses why Google Reviews are critical for the growth of your business, especially when it comes to online. Be sure to subscribe to Screen Printing Marketing and never miss an episode.
Sean Michael Lewis shares insight on why Google My Business is critical for your screen printing shop. It is a must have to utilize more exposure for your business.
Sean Michael Lewis talks about how to increase and possibly double revenue for your print shop. It is important to understand the numbers of where you business is currently at and how to exponentially get to the next level. Be sure to subscribe and never miss an episode of Screen Printing Marketing.
Sean Michael Lewis has this important discussion about how your screen printing shop needs to understand the importance of sales over marketing. While marketing has its benefits, learning how to cultivate sales and build long term relationships is key.
Sean Michael Lewis shares an update from the progress of having a consistent sales person that is consistently working your local market.
Sean Michael Lewis discusses repeating team members that go above and beyond in the workplace. Also an important observation of when to officially begin your work week.
Sean Michael Lewis shares his reading list for the Month of April.
Deep Work by Cal Newport: https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692/ref=sr_1_1?dchild=1&keywords=deep+work&qid=1617416105&s=books&sr=1-1
The Time Block Planner: https://www.amazon.com/Time-Block-Planner-Daily-Method-Distracted/dp/0593192052/ref=sr_1_1?dchild=1&keywords=time+block+planner&qid=1617416124&s=books&sr=1-1
Business for Punks by James Watt: https://www.amazon.com/Business-Punks-Break-Rules-BrewDog/dp/1101979925/ref=sr_1_2?dchild=1&keywords=business+for+punks&qid=1617416139&s=books&sr=1-2
Blue Ocean Strategy by Chan Kim, Renee Mauborgne: https://www.amazon.com/Blue-Ocean-Strategy-Expanded-Uncontested/dp/1625274491/ref=sr_1_1?dchild=1&keywords=blue+ocean+strategy&qid=1617416158&s=books&sr=1-1
Sean Michael Lewis shares this powerhouse message on Screen Printing Marketing that expresses the value of building a culture that cares more and educates more than any of your competitors.
Sean Michael Lewis discusses the monthly stats for streams on Screen Printing Marketing and reminding you to start a podcast today.
Sean Michael Lewis shares insight from Deep Work by Cal Newport on how to better prioritize your time.
Sean Michael Lewis discusses the value of promotional items and how you can add additional revenue for your print shop.
Sean Michael Lewis discusses as a follow up to the Sales Cycle how your Print Shop can take advantage of Virtual Selling.
Sean Michael Lewis continues this discussion on the sales cycle and the critical element of making sure you are following up with your prospects and clients.
Sean Michael Lewis discusses one of the most important steps in the Sales Cycle. The art of closing is a skilled technique that is often left out and the reason many sales individuals fail.
Sean Michael Lewis continues this segment discussing this important step right after the presentation. It is often overlooked and not practiced.
Sean Michael Lewis shares this continuation of the sales cycle, discussing the presentation phase, and how it is important to make sure it is directly connected to the needs that were uncovered.
Sean Michael Lewis in part 4 of Marketing is killing sales, discusses the importance of the Needs Analysis. This is a critical step to asking the right questions to uncover the needs of your potential clients.
Sean Michael Lewis continues this special series on the Sales Cycle, discussing the importances of planning your approach.
Sean Michael Lewis continues the conversation on the Sales Cycle starting with the Pre Approach. This is the foundational step to set your sales relationship with a prospective client when it comes to selling decorative apparel.
Sean Michael Lewis unleashes a power house series on understanding the difference between marketing and sales. Too many companies are not effectively running sales the way it is designed to be.
Sean takes an in-depth look in the multipart series to uncover the true difference between sales and marketing, and how you can change the mindset to start producing more revenue today.
It is important to understand each step of the sales cycle and not skip certain practices. Over the next few episodes, Sean will take you through each step of the sales cycle to improve your mindset.
Sean Michael Lewis talks about what it takes to hire the right sales person for your screen printing shop. Through years of working with sales professionals, it is important to make sure you find the right fit for your organization.
Sean Michael Lewis on Episode 95 talks about how the Lotus Holland has drastically improved the process of cleaning screens for his print shop.
Learn more about Lotus Holland by visiting https://lotusholland.com/en/home/
Sean Michael Lewis hosts this special episode of Screen Printing Marketing discussing the Pop Punk Band Makeout. Sean plays a few samples from their latest releases and offers a special discount code for 25% of any merch purchases at www.makeoutofficial.com (USE CODE SPM25)
Checkout Makeout on Spotify: https://open.spotify.com/artist/4RkIeqeY7seRZby4X73Ajk?si=iqHUy6G-St26JFLcbRJ8vQ
Sean Michael Lewis highlights Condor, a great option for many clients. They have a wide range of military style products for screen printing and embroidery. Check out their full selection and set up a wholesale account at www.condoroutdoor.com
Sean Michael Lewis shares a quick update for the month of March and how consistency with podcasting is continuing to pay off.
Sean Michael Lewis talks about things they do to inspire creativity but also decompress.
Sean Michael Lewis shares a message on how to leverage positive relationships with the right competitors. With ways to grow revenue but also have fun.
Sean Michael Lewis talks about how the team at Tier Level Threads and Stuff has continued to step up and provide exceptional leadership and ownership.
Sean Michael Lewis starts a quest for the perfect Screen Printing Website. Going to be analyzing 30 sites over the next month. Be sure to send your site in to evaluate if you think you have the best of the best. sean@tierlevel.com
Sean Michael Lewis talks about Matterport technology and how you can create 3d shops on your website.
Sean Michael Lewis and Angela Goodwin talk about the value of printing retail quality. Going into our third year of business, we have learned from a lot of mistakes. Check out this episode where we talk about moving the needle closer and closer to retail like quality in everything we do.
Sean Michael Lewis sits down with Angela Goodwin the co founder of Tier Level Threads and Stuff, to discuss the importance of sometimes just taking a break. Not just for your professional self but your personal self as well.
Sean Michael Lewis sits down to talk with Angela Goodwin about building Tier Level Threads and Stuff. For the last two years, Sean and Angela have been part of building one of the fastest growing shops in Oklahoma.
Sean Michael Lewis hosts this special Episode of Screen Printing Marketing with the Leadership Team at Tier Level Enterprises. Join Sean Michael Lewis, Eddie Green, Jesse Crowley and Ashley Marshall as they cover leadership and how to create an effective culture for your business.
Sean Michael Lewis talks about creating your wow experience for your customers. What are you doing to truly differentiate yourself from everyone else in your market. Sean expresses the importance of always going above and beyond to make every engagement memorable. It is critical to the lifeline of your business to be nothing short of the best.
Sean Michael Lewis discusses the importance of precise meetings for your screen printing business. It is important to set well defined objectives and not waste time in weekly meetings. This will help set all expectations and details for the week.
Sean Michael Lewis discusses how the Screen Printing Marketing Podcast saw significant growth for the month of February. Thanks to all that share, subscribe and leave comments. Appreciate you all.
Sean Michael Lewis discusses the new Bella Canvas 2021 Catalog. As a long time fan of Bella Canvas, Sean highlights some of his favorite items that were released for the New Year and why if you don't have a relationship with them you're missing out.
Sean Michael Lewis shares some powerful facts about what truly happens on the internet in just one minute. Is your Screen Printing Business capitalizing on everything it can on the internet.
Sean Michael Lewis talks about creating a target list for your screen printing shop. This will allow you to cultivate depth in particular relationship and develop reoccurring orders.
Sean Michael Lewis talks about the importance of posting your work daily on Google My Business. This will help drive more visibility to get your business found on online.
Sean Michael Lewis discusses a strategy for how your Print Shop can create topics for discussion on a local podcast.
Sean Michael Lewis talks about a great entry level podcast mic, that allows you to take on the road and be mobile.
Samson Go Mic: You can buy one here: https://www.amazon.com/Samson-Mic-Portable-Condenser-Microphone/dp/B001R76D42
Sean Michael Lewis talks about a brand new venture of offering podcasting to local businesses. How your Screen Printing Shop can do it too.
Sean Michael Lewis discusses the strategy for fulfillment with his clients to make sure there isn't too much or too little when it comes to deliveries.
Sean Michael Lewis talks about how the Cannabis Industry is a great customer base, especially when many shops are too stuck up to work with. Check out this latest episode of Screen Printing Marketing.
Sean Michael Lewis discusses the impact of working with other shops and building strong relationships can help grow the best of the best. What better way to learn and develop than from your peers facing the same challenges as you.
Sean Michael Lewis discusses Ryan Moor, the founder of Ryonet, and ScreenPrinting.com, book "Made To Make It." This book is a must have for those looking to start a screen printing business or have been in the business for years and looking to grow.
You can purchase the book here: https://www.screenprinting.com/products/made-to-make-it-book
Sean Michael Lewis examines the process of going from a single provider of screen printing to adding more services in house.
Sean Michael Lewis discusses how easy and profitable you can offer custom printed tags for your customers.
Sean Michael Lewis discusses how the music industry is dramatically changing and how your print shop can help provide consistent income and growth for music artists.
Sean Michael Lewis had the opportunity to visit the Artist Proof Collective in Denver, CO. https://artistproofcollective.com
This is one of the fastest growing print shops in the country and has a wide range of services in house to help brand and promote your business.
Sean Michael Lewis talks about how his shop Tier Level Threads & Stuff is launching their local product channel this coming month. Sean talks about how to set up and proactively schedule episodes for the local market. For hosting a podcast, check out www.libsyn.com
Sean Michael Lewis talks about how LinkedIn is a great channel for your print shop. Saturated with businesses, why would you not create a strategy for LinkedIn. Connect with Sean on LinkedIn at https://www.linkedin.com/in/seanmlewis/
Sean Michael Lewis discusses the benefits of using Shopify for your shop and your customers. It centralizes and makes everything from fulfillment to shipping a breeze. Check out for yourself at www.shopify.com
Sean Michael Lewis examines some of the additions they have made at Tier Level Threads & Stuff over the last year. Most of these additions have been to expand offerings to make more profit in house.
Sean Michael Lewis talks about how getting reviews are critical for the success of your print shop online. Even if it is a few, getting them consistently is important to top the search results on Google.
Sean Michael Lewis does an overview on some of the new products that screen printers can purchase from Sanmar. Their Spring 2021 catalog arrived this weekend and wanted to share some of the new lines they will be carrying. Check out all of the products and lines at www.sanmar.com
Sean Michael Lewis discusses the importance of having a culture that works for you. It is also important to protect at all costs the culture of your business.
Sean Michael Lewis breaks down what a weekly schedule looks like for the sales reps of his print shop. This has been a work in development process as we continue to increase sales. Sean goes over the 5 focus areas that each occupy 20% of workable hours throughout the week.
Sean Michael Lewis discusses are you capitalizing on trending concepts for your print shop and/or your customers. Sean shares a few examples of this and how your shop can take advantage of real time events for 2021.
Checkout the Makeout Pop Punk shirt at www.makeoutofficial.com
Sean Michael Lewis discusses the favorable experience working with www.stickeryou.com From high quality products to quick turnaround, this is one partner we highly recommend.
Sean Michael Lewis discusses how to handle and respond to negative reviews on Google. It is important to respond to all reviews, both positive and negative. Be sure to listen to this relevant episode that effects everyones business.
Sean Michael Lewis is excited to share the rapid growth of Screen Printing Marketing and why you should be podcasting for your business on a consistent basis. Be sure to subscribe and leave a review. Looking forward to new content for the month of February.
Sean Michael Lewis talks about capitalizing off of promotional items for your print shop. Too many times, screen printers leave additional revenue opportunities off the table.
Sean Michael Lewis talks about recent events, where a large group on Reddit stuck it to the Wall Street Elite. Sean emphasizes that 2021 is never too late to embrace the power of Social Media.
Sean Michael Lewis poses the question, "What areas of your business are you not capitalizing on?" This is a great opportunity for 2021 to be one of your best years ever.
Sean Michael Explains that growing a successful print shop is hard work but with the right mindset, and planning it can be wildly successful.
Sean Michael Lewis discusses how to set a marketing budget for your screen printing business. It is important to track ROI, (Return on Investment) with every dollar you contribute to your marketing plan.
Sean Michael Lewis shares a personal story of why Tier Level Threads & Stuff is successful. Everyone should have an Angela Goodwin in their organization.
Sean Michael Lewis discusses understanding the value of your pricing for your screen printing business. It is critical to make sure you don't undersell yourself for the quality you wish to produce.
Sean Michael Lewis talks about the plans to wrap two vehicles for Tier Level Threads and Stuff this year. What better way to promote your brand visibly across your local region.
Sean Michael Lewis discusses the power of keeping a blank book to document ideas and progress for his business. This has been a game changer for collecting thoughts, todo's, and much more. In conjunction with the Ink and Volt planner, it is helping make 2021 the best year ever.
Sean Michael Lewis does another Shop Showcase on Rogue Labs. Check out their site at https://roguelabmfg.com. This is probably one of the best resources and role models for how to present yourself online.
Sean Michael Lewis and special guest Eddie Green from Tier Level Digital Marketing, host this special webinar on Virtual Selling. Sean and Eddie discuss the importance of utilizing face to face, phone, email, text and social media for sales. Covers many techniques from overcoming objections and eliminating excuses.
Sean Michael Lewis talks about the issue many screen printers are facing with the shortfall of inventory. Obviously Covid-19 has taken a huge toll worldwide on manufacturing but wanted to create a dialog on how to better prepare for this in the future and what can be done now.
Sean Michael Lewis shares how he stays motivated while operating multiple businesses. From consistency in weekly planning to journaling, Sean shares what keeps him on the forefront of ideas and ways to grow revenue.
Sean Michael Lewis talks about how podcasting can literally change your business and how it is working on Screen Printing Marketing. He also goes into discussions on things to talk about on your podcasts.
Sean Michael Lewis of Screen Printing Marketing talks about the importance of having clear defined goals for this year. Not only the total target revenue amount, but more importantly how you are going to get there.
Sean Michael Lewis discusses the importance of having an Awesome Graphic Designer on staff for your print shop. This is one of the key roles that helps fuel growth over the long run.
Sean Michael Lewis introduces a new way of doing print advertising. Introducing Takeout Promos which allows advertisers to print their advertising on takeout containers that are then provided to local restaurants. One of the best new ways to capture attention in 2021.
Sean Michael Lewis talks about why every print shop should have an active strategy for Google My Business on a daily, weekly and monthly basis. This is a critical component for increasing revenue for your business.
Sean Michael Lewis discusses the value of working with Showdown Displays for your print shop. This has been one of the best companies for promotional displays in the US.
Sean Michael Lewis discusses the value of using a direct to garment printer for marketing and sales.
Sean Michael Lewis talks about the value of using Pay Per Click for your business with Google. This is the fastest way to get your business found on the internet.
Sean Michael Lewis talks about how your Screen Printing Business can increase revenue by implementing an out care, out educate strategy to provide more value to your customers and potential customers.
Sean Michael Lewis talks about why you should be taking podcasting seriously. Over half of Americans over the age of 12 are listening to podcasts. These numbers will only continue to grow over time.
Sean Michael Lewis discusses how doing fulfillment beyond printing and decorating garments, can be a huge revenue outlet for your business.
Sean Michael Lewis discusses providing monthly specials to your client base. Many times these can be used to get new clients in the door, but also presents the opportunity for up-selling and long term relationships.
Sean Michael Lewis discusses value of having effective meetings for your screen printing and embroidery shop.
Sean Michael Lewis talks about how he will be putting out 365 Episodes of Screen Printing Marketing this year. He also encourages you to utilize podcasting for your business and how you can impact your local market.
Sean Michael Lewis shares how to break down your jobs to an hourly, weekly, monthly format to achieve your financial goals in 2021, while setting aside profit first.
Sean Michael Lewis highlights the January issue of Advantages magazine from ASI. With many obstacles and changes for 2021, this is a critical issue to read that has some great insight on sales, marketing and operations.
Sean Michael Lewis discusses how your show does not need to makes excuses on how bad 2020 was. Don't allow outside forces control your business and where you want to go.
Sean Michael Lewis discusses the importance of documenting every job in your Screen Printing and Embroidery Shop. This can be used to share with clients, and on your business social media accounts.
Sean Michael Lewis discusses the importance of custom packaging for delivering your decorated garments.
Sean Michael Lewis gives an update on the progress of hiring an outside sales professional for Tier Level Threads & Stuff.
Sean Michael Lewis discusses utilizing a CRM for your print shop with your sales team. Learn more about Tier Level Threads and Stuff at www.tierlevelthreads.com Check out www.insightly.com
Sean Michael Lewis discusses setting weekly objectives for your sales team in your screen printing and embroidery shop. Learn more about Tier Level Threads and Stuff in Broken Arrow, OK at www.tierlevelthreads.com
Sean Michael Lewis talks about the process of hiring and developing a sales professional for your screen printing shop.
Sean Michael Lewis discusses utilizing TikTok for your Screen Printing Business, and how to get incredible organic reach.
Sean Michael Lewis discusses creating appropriate systems in place to help run your screen printing shop efficiently.
Sean Michael Lewis discusses the use of Facebook Ads and Targeting to get better results for your screen printing shop.
Sean Michael Lewis discusses profiling your work for your Screen Printing Shop on Instagram.
Sean Michael Lewis discusses Virtual Selling based on the book by Jeb Blunt. This is a critical strategy that every print shop should be familiar with, especially in the midst of a worldwide pandemic.
Sean Michael Lewis highlights in this special episode of Shop Showcase, discusses Printed Threads located in Forth Worth, Texas. Founded by Brett Bowden, Printed Threads is one of the Premier Screen Printing and Custom Apparel shops in the United States. Learn more by visiting https://www.printedthreads.com
Sean Michael Lewis discusses how to created a viable sales strategy for your screen printing business.
Sean Michael Lewis discusses how to pick the right channel to start promoting your screen printing business. It is important to make sure that you are consistent with what channels you pick to drive the best ROI.
Sean Michael Lewis discusses the importance of review management for your screen printing business. It is critical to respond to both positive and negative reviews.
Sean Michael Lewis shares what Tier Level Threads & Stuff did not do enough of when marketing their business.
Sean Michael Lewis discusses the importance of knowing your brands that you carry inside and out. Knowing the back story of each company can be an intricate part of growing sales.
Sean Michael Lewis discusses widening your work in your local print shop. This has made a tremendous result for increasing sales.
Sean Michael Lewis discusses why Google My Business is a critical part for your local marketing strategy.
Sean Michael Lewis the founder of Tier Level Threads and Stuff discusses using creative approaches for gaining new customers.
Sean Michael Lewis discusses why it is important to embrace digital marketing into your screen printing business strategy. This can be everything from local search, your website and social media.