Course Creation Boutique's podcast: Recent Episodes
Gina Onativia
Are you ready to take the leap and put pen to paper (or fingers to keyboard) and finally create your online course? Course Creation Boutique's Gina Onativia has helped hundreds of course creators cross the finish line to get their digital programs DONE and out to market. With each episode she’s sharing the steps, strategies, tips, and tricks that will help you create and launch a successful online course! Tune in and get your course done!
Think you need thousands of followers to launch your online course? Think again. In this episode, I tackle one of the biggest myths I hear all the time: that you need a big list or massive audience to make a successful course launch. I break down what actually matters (spoiler: it’s quality over quantity), how to test your idea with the audience you already have, and real-life stories of people who launched to engaged, niche followings with incredible success.
You’ll learn:
✔️ Why you don’t need a big list to launch successfully
✔️ What “engaged audience” really means
✔️ Real-world examples from small but mighty launches
✔️ How to grow your list without stalling your momentum
🎧 Hit play now and let’s get you moving forward with your online course, no matter your list size.
If you need a shot of inspiration—this is the episode for you! This week, I’m joined by my friend and client, Stew Darling—a former British Army officer turned strategist and course creator—who brings the fire every time we talk.
He’s driven, dedicated, and never short on insight—and today he’s walking us through his Done-For-You journey and what it took to bring his course to life.
Here’s what you’ll learn:
✔️ The key steps Stew took to create his online program and how he knew it was ready to go live
✔️ How the Done-For-You service helped streamline the process and gave Stew clarity on what to prioritize
✔️ What surprises came up along the way (and what he’d do differently next time)
✔️ How his course creation journey transformed his business and opened new doors
🎧 Hit play now and get inspired by Stew’s dedication and innovation—and walk away with actionable insights you can apply to your own program!
What if podcast guesting could be one of your BEST business-building tools?
This week, I’m joined by PR pro and podcast pitching strategist Christina Lenkowski to talk about how to make the most of your podcast appearances—from landing the right interviews to leaving a lasting impression.
You’ll learn:
✔️ What makes a “bingeable” podcast guest (and how to become one)
✔️ The biggest mistakes people make when pitching themselves
✔️ How to use podcast guesting to grow your audience and build your authority
🎧 Hit play now and get ready to be a better guest—with a whole lot more strategy behind it.
We’re continuing our series: Your Biggest Course Creation Questions, Answered, and this week we’re digging into a question that comes up with every client:
“How do I know which online learning platform is right for me?”
From all-in-one tools like Kajabi to community-first platforms like Skool, I’m walking you through how to choose an online course platform based on how you want to teach, engage, and grow.
Here’s what you’ll learn:
✔️ The 3 key questions to ask yourself before choosing any platform
✔️ When to prioritize simplicity vs. customization
✔️ My personal take on Kajabi, LearnWorlds, and more!
✔️ Where each one shines—and what to know before you commit
🎧 Hit play and walk away with clarity on where to host your course with confidence.
We’re continuing our series: Your Biggest Course Creation Questions, Answered, and this week we’re digging into a BIG one:
“Do I have the right content to turn this into a course?”
Spoiler: You probably do! (But let’s break it down to be sure.)
In this episode, I walk you through:
✔️ How to know if your process is deep enough for a full course—or better suited for a mini offer
✔️ Why your course promise helps filter the fluff (and keeps students from getting overwhelmed)
✔️ The Post-It method I swear by for mapping out modules
✔️ Plus: How to validate your content with a live training or workshop
Whether you’re sitting on a few slides or packed full of ideas, this episode will help you figure out what to teach, how much to include, and what your students really need to get results.
🎧 Hit play now—and walk away ready to map out a course that works.
We’re taking a break from our series: Biggest Course Creation Questions, Answered, and this week we’re talking about something you don’t always think about when building your course—but it’s essential for connection: YOUR CHARISMA.
I brought in a special guest—my friend Demet Tuncer, an award-winning actress, speaker, and executive trainer—to break down what charisma really is and how anyone can boost their presence and magnetism.
Think charisma is something you’re born with (or not)? Demet is here to bust that myth wide open.
In this episode, you’ll hear:
✔️ The 5 “banks” that make up true charisma (and how to strengthen each one) ✔️ Why charisma matters for course creators, speakers, and online business owners
✔️ How to bring more energy and authenticity into your videos and live sessions
✔️ Quick wins you can implement today to feel more confident and connected on camera
Demet also shares her best tips to help you create deeper engagement with your audience no matter where you’re showing up.
🎧 Hit play now and start bringing more charisma and connection to your course and business.
We’re continuing our series: Biggest Course Creation Questions, Answered, and this week we’re tackling one of the most stressful parts of launching a course: PRICING.
“How do I know what to charge for my course?”
If you’ve been wondering the same thing, this episode is for you.
I’m walking you through the four key factors I consider when setting a price point for a course—so you’re not pulling a number out of thin air or charging less than your content is worth.
✔️ What promise are you delivering (and how big is the transformation)?
✔️ How does your delivery format impact price?
✔️ What will your audience actually pay (and how do you find that out)?
✔️ Can bonuses increase perceived value?
Whether you’re launching a brand-new course or rethinking your pricing strategy, this episode will help you find your sweet spot—and charge with confidence!
Not sure what to charge? Our Done-For-You Services include pricing strategy, competitive research, and the full support you need to get your course out there—successfully. Find out more and book a call here. (coursecreationboutique.com/course)
Let’s be real—there’s never a perfect time to launch your course. But there IS a right time for YOU.
In this episode, I’m kicking off my “Biggest Course Creation Questions” series by answering the #1 thing I hear from business owners:
“Gina, how do I know if now is the time to create my course?” If you’ve been asking yourself that same question, this episode is for you.
What you’ll walk away with:
✔️ The 3 signs you’re ready to launch (hint: it’s about more than just timing!)
✔️ Why waiting for the “right moment” could actually hurt your business
✔️ How to overcome the fears keeping you stuck—and missing out on sales
If you’ve been sitting on a course idea, wondering when to finally go for it—this episode is your sign.
Hit play now and let’s figure out if NOW is your time to build (and sell!) your course.
Stories sell—but only when you know how to use them.
Storytelling doesn’t have to be one more thing on your to-do list. In this episode, I’ll show you how to make it part of your flow—so it supports your business without slowing you down.
You’ll hear:
✔️ 3 simple ways to start building a storytelling habit (even if you don’t think in stories).
✔️ How to organize your stories so you’re never scrambling for one again.
✔️ Why your story bank is your best business asset—and how to build it.
Plus, I’ll walk through how I use stories across the 10 strategic touchpoints we covered in last week’s episode—so you can take action right away!
Hit play and let’s start turning your stories into your most powerful sales tool.
Want to create a course where stories drive connection and conversion? Our Done-For-You Services can help you build a storytelling-rich course from start to finish. Find out more and book a call here: coursecreationboutique.com/course
Your story isn’t just inspiring—it’s strategic.
It builds trust, creates connection, and makes selling your course easier and more natural. (Bonus!)
So the real question becomes: where should you be sharing it?
In this episode, I’m walking you through ten places your story absolutely belongs—from your course content to your podcast pitches to your discovery calls—so you’re building authority, deepening connection, and growing your business every step of the way.
You’ll learn:
✔️ Why your story makes your offer more compelling than any checklist ever could
✔️ What kinds of stories to tell where–not every story works everywhere!
✔️ How to make storytelling a consistent (and profitable) part of your marketing strategy
This is about more than being relatable—it’s about positioning yourself as the go-to expert while creating stories that fuels engagement, conversions, and long-term trust.
Hit play now and walk away with new places to share your story.
Your course will only go as far as your audience can follow.
In this episode, I’m workshopping how to design a course with your audience’s real needs, learning styles, and preferences in mind—because when we meet students where they are, we get results that stick.
You’ll learn:
✔️ How to adapt your content for different learning styles
✔️ A five-part framework that makes your course easier to digest (and more fun to build!)
✔️ Tips for writing simpler, stronger copy that actually connects
✔️ Design decisions that make content more accessible
✔️ Bonus content ideas that add major value without overwhelming your audience
This episode is a breakdown of how we designed a course in partnership with the Special Olympics—and what you can apply to your course, no matter your topic.
Hit play and let’s build a course your people actually want to finish—because it’s built with them in mind.
There’s nothing like the energy of going live. That feedback, the connection, the opportunity to really feel your audience? It’s next-level.
In this episode, I’m breaking down how to plan a successful live course delivery—and why it might be the best path for testing and teaching your online course.
Whether you’re short on time to pre-record, want to validate your course idea, or just love the jolt of live teaching (like I do!), this episode will help you structure and deliver a live experience your students won’t forget.
You’ll learn how to:
✔️ Decide if live delivery is the right fit for your style and students
✔️ Map out your course and each class with structure and flow
✔️ Keep your students engaged with strong openers, stories, and strategic interaction
✔️ Stay flexible without scrambling—so you can show up at your best each week!
And hey—if live courses excite you like they do me, this episode will help you actually enjoy the planning process too!
Hit play now and let’s map out your next live course with purpose—so you can show up energized, connect with your students in real time, and deliver an experience they’ll rave about.
Social media strategy doesn’t have to feel like a beast—let’s tame it and make it work for your business.
In this episode, I’m here to put your mind at ease and give you a new, hassle-free social media strategy to expand your reach and help establish your authority in the current environment.
You’ll get everything you need to develop an organic social media presence, including:
✔️ Must-haves to help potential buyers find you easily and quickly;
✔️ What to include in posts that grab attention so your content sticks;
✔️ How to position yourself and make it simple to work with you;
✔️ Leveraging other audiences; and
✔️ Making real, valuable connections.
Don’t miss the easy-breezy bonus at the end that ties this strategy in a bo!.
Hit play now and let’s build an organic social strategy that works with your business (not against it).
What’s the last show you binged? Did you prioritize it before literally everything else? Stay up way too late because you couldn’t stop watching?
Imagine creating that same irresistible pull with your online course!.
This week’s episode is all about creating that just one more episode effect, so students don’t just start your course, they finish it, rave about it, and send new buyers your way.
In this episode, you’ll learn how to craft a truly binge-worthy course by:
✔️ Boosting your online business with the power of getting your students from start to finish.
✔️ Structuring your content like your favourite Netflix show –so it’s effortless and addicting
✔️ Turning one-time buyers into superfans who keep coming back.
✔️ Personalizing connections so every student feels seen and supported.
✔️ Building instant confidence from the moment they buy.
If you’re ready to become the Shondaland of online course creation, where people can’t get enough of what you offer, this episode is for you!
Press play now, and let’s create your binge-worthy course.
When it comes to the online world, certification courses are booming!
With two certification course clients being guided through our Done For You services, I wanted to be sure you understand the value of this offer, why you want to add it as a major milestone, and when it’s ideal for you to go for it.
That’s why in this episode, you’ll learn:
✔️ Why online certification courses are so attractive to potential students;
✔️ How to know when it’s the right time to launch one for your brand and reputation; and
✔️ The powerful components that can be game-changers for your business.
Tune in, and let’s get you moving!
Is a certification course your next program? Let us take care of the details with our high-end, fully customized done-for-you service. Find out more and book a call here. (http://coursecreationboutique.com/course)
In our Conversion Copywriting Playbook live course recent launch, I stretched myself, leaned into new strategies, and embraced collaboration in a big way.
This launch with Megan O’Leary was energizing—and full of lessons that can help you get more enrollments with less stress.
The five takeaways include:
✔️ The benefits and downfalls of collaborating–what makes an ideal partner.
✔️ How to leverage your network (without feeling salesy).
✔️ What you need to get ahead of the game;
✔️ The deal killer your audiences are looking for; and
✔️ The one step I skipped (and I knew better!).
This online course launch reminded me why I love this process. And I want to help you take a leap, stretch yourself, and launch bigger than ever in 2025.
Are you ready to stretch yourself and launch your course in 6 weeks? If you need guidance, the 6-Week Accelerator (https://coursecreationboutique.com/sixweeks) is your shortcut to launching fast.
Or apply for our custom Done-for-You Services (http://coursecreationboutique.com/course) and we will create a founding members launch kit for you!
How natural is it for you to talk about your expertise and transformation promise?
Whether you feel a bit awkward, you’re getting crickets, or you feel like you talk too much after explaining your expertise, you’re not alone.
How boldly and clearly you speak about who you are and what you do matters more than you think to your bottom line, especially with so many things competing for your audience’s attention.
That’s why I’ve invited That Presentation Coach, Dr. Sara Thompson to the podcast. Sara is an expert at helping people become more confident, authentic, and prepared public speakers.
In this episode, she’s helping us hone in on the critical magic that needs to be contained in the short but mighty elevator pitch. You’ll learn:
✔️ What keeps you from communicating your expertise in an engaging and memorable way, and how to fix it;
✔️ How to tailor your message to the audience you’re growing; and
✔️ What needs to be included and deleted in your pitch to make more sales.
Sara also provides the one winning ingredient you must have in your pitch.
The right words equals more impact, more sales, and more success.
Speaking of the right words, it’s time to hone your sales copy skills to an expert level! The Conversion Copywriting Playbook https://coursecreationboutique.com/copy is open for enrollment!
How well are you attracting the buyers you truly deserve?
I know this community is filled with achieving experts who want to make an impact. Let’s make sure your words are working for you!
In today’s episode, you’ll learn the five elements that will help you become a better, more confident copywriter, including:
✔️ What makes any campaign or offer so irresistible people will go out of their way to buy;
✔️ The components of compelling, effortless messaging that zeroes in on your ideal clients; and
✔️How to deliver an offer in a way that grabs attention and drives sales.
You’ve got the what—now let’s dive into the how together. Join master copywriter Megan O’Leary and me as we break down the exact steps to crafting copy that attracts, compels, and converts. Join the The Conversion Copywriting Playbook (http://coursecreationboutique.com/copy) today!
As always, thank you for being here for what I hope has been a value-filled 200 episodes! You’re an incredible community.
What separates struggling online creators from thriving six-figure entrepreneurs? Spoiler alert: It’s not luck.
I am frequently asked this question, and the answer comes down to three characteristics that you can develop and strengthen starting today.
Are you ready to go from referral-based to wildly successful? Don’t miss this episode that’ll help you raise your game:
✔️ Step out from behind the invisible barriers keeping you hidden.
✔️ Navigate the challenges and create the mindset that comes with bigger opportunities.
✔️ Get selective about who influences you.
Let’s go!
Celebrate our upcoming milestone with us by leaving a 5-star review or comment about how this content has changed your life and business. It fills me up to read them all! Cheers to 200 more episodes.
Ready to step into the spotlight? If you need guidance building your course, the 6-Week Accelerator (coursecreationboutique.com/sixweeks) is your shortcut to launching fast. If you want expert-level sales copy that converts, The Conversion Copywriting Playbook (coursecreationboutique.com/copywaitlist) is for you!
Your sales page is a big deal! You want it to knock the socks off your potential buyers and help them go from a maybe to a sure thing. Your sales page is the bridge between interest and action—so is yours doing its job?
I see a few major sales page blunders most often.The good news? These fixes are quick, effective, and totally doable today. You’ll learn how in this week’s episode, including:
✔️ Remembering the purpose of your sales page so it’s relevant and powerful;
✔️ Avoiding weak copywriting and subtleties in critical places;
✔️ Creating benefits that pack a punch;
✔️ Striking the perfect balance between too much and not enough; and
✔️ Focusing on what’s relevant in a way that translates.
Plus, there’s one thing you must have on your sales page no matter what, and one tool accessible to all of us that’ll help you get it done.
What’s your next step? If you need guidance building your course, the 6-Week Accelerator (https://coursecreationboutique.com/sixweeks) is your shortcut to launching fast. If you want expert-level sales copy that converts, The Conversion Copywriting Playbook (https://coursecreationboutique.com/copywaitlist) is for you!
You’ve heard it before—email is King. Your email list drives more conversions than any other marketing channel.
That’s why I want to be sure you’re pouring your love into your email subscribers and keeping your list healthy and growing. Best of all, you can do this organically without paid ads!
In this episode, you’ll learn four ways to set yourself up for success and conversions with email without ads, including:
✔️ Getting the clicks you deserve to drive growth and engagement;
✔️ What kind of generous content is persuasive and irresistible;
✔️ Building relationships and popping in content upgrades to keep your list wanting more; and
✔️ Using innovation and appearances to expand your reach.
Become the persuasive copywriter you always dreamed of—join the waitlist for The Conversion Copywriting Playbook.
Online Course Done-for-You Services
Ready to build your best-selling online course and want a proven strategist and team leading the way? We have a high-end fully customized done-for-you service to help you build your next:
✔️ Certification Course
✔️ Starter Course
✔️ Lead Gen Course
✔️ Live Cohort
✔️ And more
Find out more and book a call here: coursecreationboutique.com/course
As I’m in the thick of several marketing campaigns, this is the perfect time to let you in on the three prompts to ask yourself before marketing your offer. They help ensure your campaign is impactful, effective, and, most importantly, converts into sales!
Asking the three questions I go over in this episode will help you get intentional and:
✔️ Get clarity on where and how to present your offer.
✔️ Develop an organized and engaging promotion plan.
✔️ Capture the attention of your audience.
✔️ Design a selling system that builds trust.
✔️ Communicate your promise in a way that sticks.
✔️ Drive action to buy.
It’s time to connect to the people waiting to buy from you!
Online Course Done-for-You Services
Ready to build your best-selling online course and want a proven strategist and team leading the way? We have a high-end fully customized done-for-you service to help you build your next:
✔️ Starter Course
✔️ Certification Course
✔️ Lead Gen Course
✔️ Live Cohort
✔️ And more
Find out more and book a call here: coursecreationboutique.com/course
“Attention is a precious resource…Smart marketers make it easy for those they seek to work with, by helping position the offering in a way that resonates and is memorable.”
—Seth Godin, This Is Marketing
As an online course creator, the greatest tool you have to sell your program is copy—and to Seth’s point, you want it to resonate, and be memorable.
It’s up to us as experts to deliver that copy—and avoid mistakes that will turn our audience off.
Enter master copywriter and my dear friend Megan O’Leary, who has written for Tony Robbins, Bo Eason, Ryan Levesque, and many more, to discuss the most common (and shocking) copywriting mistakes she has seen over the years.
In this episode, you’ll learn:
✔️ The biggest copy mistakes to avoid (and how to fix them);
✔️ What makes copy truly resonate with your audience; and
✔️ How to become an indispensable part of any marketing team.
Plus: We’re talking about AI’s role in copywriting and how to use it without losing your human touch.
This Episode Is Brought to You By Our New Live Course
The Conversion Copywriting Playbook, a 30-day live experience to AI-proof yourself and become a persuasive powerhouse of email copywriting.
For you online course creators out there—this course will teach you how to really speak to potential buyers, and give you a leg up on your marketing for 2025.
Megan and I are taking a small group for this founding class. Save your spot on the waitlist HERE (https://coursecreationboutique.com/copywaitlist)!
I’ve been experimenting with AI to see what works well and what doesn’t for copywriting, ads, course content, scripts, and even research (like figuring out how to get our puppy, Churro, to walk without zig-zagging like a dog possessed!).
AI is a bit like having a junior copywriter on staff! It's helpful, but it still needs your expertise to shine.
In this week’s episode, I’ll break down the top three ways I’ve found to use AI effectively and the three situations where you’re better off not relying on it.
You’ll learn:
✔️ When and how to leverage what AI knows in a way that supports your content;
✔️ How to review and refine your AI-supported writing to ensure it’s a big plus for your business; and
✔️ What AI can’t bring to the table (and why you’ll always need your personal touch).
Ready to refine your sales copy and amplify your course impact? Join the waitlist for The Conversion Copywriting Playbook—a brand new live course I’m teaching with Megan O’Leary. Show your interest here: coursecreationboutique.com/copywaitlist
Get bold and creative with us! Our Done-For-You (coursecreationboutique.com/course) services are one-of-a-kind just like your successful course. Our bespoke process allows us to create a unique and refined course that amplifies your impact.
Innovation is the lifeblood of your business, and it’s time to dream big as you plan for the upcoming year!
How will you expand your impact and free up more time? I
In this episode, discover how to grow and diversify your business in ways that align with your goals, expertise, and vision—while increasing revenue without the stress.
You’ll walk away with actionable steps to:
✔️ Create new revenue streams that grow your business without running you into the ground.
✔️ Build innovative, online packages that save you time and monetize your expertise.
✔️ Experiment, fail forward, validate, and refine your offers for sustainable growth.
✔️ Generate expansion while cultivating a strong sense of community.
What do you want to build? I can’t wait to watch you grow in innovative ways that are fun for you and wow your audience!
What’s your next move? Let’s talk! Book a call to explore how our Done-For-You (coursecreationboutique.com/course) services can help you amplify your impact with an online course.
I want you to feel momentum, progress, and accomplishment in your business and life. Setting intentions and having a plan is always worth it. My simple 5-step process will set you up for an incredible 2025!
In this workshop-style episode, we’ll dive into:
✔️ Taking an honest and fair measure of where you’ve been and where you're headed.
✔️ Aligning your goals to maximize time and energy;
✔️ Leveraging your passion and interests to stay motivated;
✔️ Evolving to bring in new audiences, experiences, and income; and
✔️ Keeping laser-focused on what’s critical when distractions pop in.
Plus, I’m sharing some exciting new ways that I can help you to increase sales and simplify your course creation journey in the new year!
Don’t forget to download the free worksheet to guide you through the process.
Are you ready to elevate your course creation, marketing, and launch with our tailor-made Done-For-You (coursecreationboutique.com/course) process? Apply today and let’s GET IT DONE!
Recently, I tried to buy an online course and hit a wall - a multi-page assessment stood between me and the information I needed. Frustrated, I walked away without purchasing.
I don’t want potential buyers leaving your course or offer because of unnecessary hurdles!
This episode, I’m sharing five ways to reduce friction in your marketing, so your clients and students stick around to get what they need. Discover how to:
✔️ Make your offers transparent and clear;
✔️ Eliminate scroll and click frustrations;
✔️ Remove barriers that make your audience think twice;
✔️ And keep it personal while maintaining ease for buyers.
It’s best to test your process. How can you support your potential buyers with a more seamless experience?
Would you like a seamless course creation and marketing experience for yourself and your students? Apply for Done-For-You and let’s GET IT DONE together!
How do you consistently show up with vitality and passion as an entrepreneur? Tristan was a zombie for Halloween this year, and I loved sharing the photos!
None of us want to become zombies because of burnout. However, it’s too easy to slide into burnout as an entrepreneur, and your business relies on consistently showing up with energy and focus.
Dr. Brittany Childley is here this week to help you recognize and navigate the signs of burnout so you can get some relief before drastic consequences hit. She is a clinical psychologist specializing in people with high-stress careers and the CEO of And We Feel, an online collaborative course platform.
You’ll learn how to:
✔️ Recognize the three signs of burnout and what you can do. ✔️ Notice, navigate, and express how you feel to replenish your energy.
✔️ Decide when pushing through is for the win or a further step toward burnout.
✔️ Create daily or longer-term rituals that keep you on top of your game.
Plus, Brittany walks me through examples of fluctuating energy and recovery, so you can see how to crush it in business without crushing your appetite for your work.
Feeling burnt out on building your course alone? Apply for Done-For-You (coursecreationboutique.com/course) and let’s GET IT DONE together!
Time is precious, and how you use it can make or break your business and life goals. So why do so many people stick with make-do and DIY?
I was reminded this week about how important it is for me to stick with what only I can do for my business. Maybe you’re not sure about the expense of outsourcing or you fear things won’t be done to your standard, I’m here to show you the path to productive leverage.
In this episode, you’ll learn:
✔️ The five tasks you should consider delegating to stay focused on your core strengths.
✔️ How to break down larger projects and tasks with a collaborative team to boost results;
✔️ What to delegate in areas like content creation, podcasting, and course management to stay in your zone of genius.
✔️My top tips for entering and exiting any project to ensure the best results and smooth operations.
Skilled and affordable resources are at our fingertips, so what do you need to stop doing?
Have you got a vision, a fire in your belly for teaching your genius, or a loose course concept but you’re feeling unsure about what’s next? Don’t let anyone hold you back—especially not you!! Apply for Done-For-You (coursecreationboutique.com/course) and let’s GET IT DONE together!
Are you putting off creating your course because you’re not an expert in all areas? Don’t have the time? Maybe you’re not tech-savvy or you worry about how to organize all your content so it makes sense and isn’t boring.
These were some of therapist Robyn Firtel’s concerns when she set out to create her successful online course Overcoming Love Addiction. With almost 25 years of experience, she knew her clients would heal more quickly if they received a foundational education to make the most of their time in counseling sessions with her.
That’s where I came in! Robyn trusted me to support her in areas where she was less sure.
In this episode, we’ll walk you through some of the most common hesitations to creating an online course and how to overcome them, including:
✔️ How to create a format that works with your strengths;
✔️ Where having a custom solution can sometimes make the most sense for you and your audience–no cookie-cutters here;
✔️ Ensuring your course content matches your approach and your promise and enhances your client experience; and
✔️ How the right support can help you feel confident and realize your vision in surprising ways.
Robyn has such a beautiful message. I learned skills in our collaboration that have stayed with me and changed my life too.
It’s time to get your brilliant course out to the people who need it!
I care about you and your message! Are you ready to push through your resistance and receive expert support? Apply for Done-For-You (coursecreationboutique.com/course) and let’s GET IT DONE together!
Feeling the pull to host your own one-day or weekend workshop? You’re in luck! In this episode, event guru Jessie Schwartzburg shares her tried-and-true strategies for planning workshops that leave a lasting impact. She’s exceptional at making it all come together, and now we all get to benefit from her expertise!
In this episode, Jessie walks us through:
✔️ The essentials for hosting a successful workshop;
✔️ How to craft a topic and title that sells out;
✔️ Key elements to ensure an unforgettable experience; and
✔️ Lessons learned from Jessie’s years of experience.
Plus, Jessie reveals why pitching at the end of any event can be the game-changer you need!
Do you need a fresh perspective and expert execution for your mastermind, lead-generation, starter, live, or signature course? Apply for Done For You (coursecreationboutique.com/course) and let’s GET IT DONE together!
It takes a lot of blood, sweat and tears to launch an online course or program for the first time.
It’s a vulnerable process. You put so much of yourself into it—and how do you know if it’s going to pay off?
What if you could mitigate that risk?
Join me in considering an Insider Live Cohort.
An insider live cohort can help you refine your course format, delivery, and message to create a grand slam! In this episode, I'll walk you through how an insider cohort can help you build a winning course, including:
When a live cohort is the right choice (and when it isn’t);
✔️ The benefits this cohort provides for you and your business;
✔️ How to choose the ideal audience, students, or clients to include for this exclusive experience; and
✔️ Your must-haves for a successful cohort launch, so you don’t waste your time.
Don’t miss the bonus, where I give you the secrets to getting the most from the cohort process and the feedback you receive.
Do you need a fresh perspective and expert execution for your mastermind, lead-generation, starter, live, or signature course? Apply for Done For You (coursecreationboutique.com/course) and let’s GET IT DONE together!
Are you overloading your course with too much content? It’s time to streamline and simplify for greater success!
As creators, it’s easy to get carried away, trying to cram everything you know into one course. But too much information can overwhelm your students, leaving them more confused than empowered.
So, how do you know if you have an over-stuffed course and how do you right the ship?
In this episode, it’s all about decluttering your content. Learn how to break down your material into clear, digestible pieces that truly resonate with your audience and drive results. I’ll share the four essential steps I use with my Done For You clients to ensure their courses hit the mark every time!
Listen in to discover how to:
✔️ Get clear on what stays and goes.
✔️ Structure your course for easy consumption and maximum impact..
✔️ Recognize when you're over-delivering and how to pull back.
✔️ Repurpose cut content for future use.
You’re the creator! You have the power to craft a course that not only teaches but also inspires action. Let’s make sure your content delivers on its promise and propels your business forward!
Ready to take your course to the next level? Apply for Done For You (coursecreationboutique.com/course) and let’s GET IT DONE together!
I'm thrilled to welcome my longtime friend and operations manager, Becky McCleery, to the podcast!
Becky is a powerhouse when it comes to adding value and creating win-win scenarios for everyone involved. In this episode, we dive deep into the world of summits and uncover how they can be a game-changer for expanding your audience and reaching your ideal clients.
Becky shares her extensive knowledge on crafting the perfect summit experience, from strategic planning to execution. You'll learn where to focus your efforts, the best practices to follow, and pitfalls to avoid. Whether you're new to summits or looking to optimize your approach, this episode has got you covered.
Listen in to discover:
✔️ How to design a summit that benefits all speakers and participants, including yourself.
✔️ Key decisions that can make or break your summit's success.
✔️ How to ensure your content delivers maximum value.
✔️ The latest best practices for hosting summits at any stage of your business.
Plus, Becky reveals her secret market research method to help you target your ideal clients before, during, and after the summit.
Don't miss out on these insights that could super-size your audience and accelerate your business growth!
Does a done-for-you course complete with your brand of expertise and style done in 90 days sound like a dream come true? Apply here (https://coursecreationboutique.com/course/) to work with me and the team and let’s GET IT DONE!
Would you like my eyes on your content for a full strategic and effective marketing plan? Apply here for an AUDIT (https://coursecreationboutique.com/audit) from me.
Maybe you have a brilliant course idea you want to bring to market! Get your course from concept to launch without the stress by joining the 6-Week Accelerator (https://coursecreationboutique.com/sixweeks).
Whether your audience is small, you’re just starting, or you’re looking to expand, there’s no better way to grow your audience and nurture trust with them than with strategic partnerships.
In this episode, you’ll learn what partnerships are, where to find them, and how to cultivate long-lasting and mutually beneficial relationships in three tiers. Plus, I’ll cover:
✔️ The proper etiquette to approach and keep partnerships strong;
✔️ How to choose your partners wisely; and
✔️ The four things you need in formal partnerships to make them effective.
Do you want to hear more about paid affiliate launches? Be sure to comment.
Don’t miss next week’s episode, which is all about another way to grow–summits!
Would you like my eyes on your content for a full strategic and effective marketing plan? Apply here for an AUDIT (https://coursecreationboutique.com/audit) from me.
Maybe you have a brilliant course idea you want to bring to market! Get your course from concept to launch without the stress by joining the 6-Week Accelerator (https://coursecreationboutique.com/sixweeks).
Does a done-for-you course complete with your brand of expertise and style done in 90 days sound like a dream come true? Apply here (https://coursecreationboutique.com/course/) to work with me and the team and let’s GET IT DONE!
In addition to our passion for tennis, we’re thrilled about baseball season in our house. While Tristan is all about the Padres, my heart belongs to the Yankees.
Have you wondered what separates an average player in the majors from the All-Stars? Today's episode dives deep into this topic with insights from Dr. Kimberly Wagner.
I had the pleasure of working with Dr. Kimberly Wagner on her done-for-you course, Believe It, Achieve It. Dr. Wagner knows what it takes to be at the top of your game in any field, whether you’re aa business owner, course creator, or coach. She's backed by solid research and has a track record of big client successes.
In this week’s episode, Dr. Wagner shares some of her mental toughness secrets that can lead to incredibleg and sustainable success in your business and career. She also delves into her approach to course creation.
Tune in to discover:
✔️ The key skills that propel people to the top of their field;
✔️ How Dr. Wagner applies sports psychology principles as a coach, course creator, and business owner; and
✔️ The motivation behind creating Believe It, Achieve It, and why she opted for the done-for-you model with me.
Plus, you’ll learn the key practice you can start working on today to improve your performance as an expert.
Does a done-for-you course complete with your brand of expertise and style done in 90 days sound like a dream come true? Apply here, coursecreationboutique.com/course/ to work with me and the team and let’s GET IT DONE!
As a creator, you’ve probably got a few course or program topics swirling around in your mind on any given day. How do you narrow all those possibilities down to the one that delivers on your promise and makes money?
In this week’s episode, workshop step-by-step with me to get the best topic out of your head and into the world!
This workshop starts with you. Listen in and in three easy steps you’ll be able to:
✔️ Use your life experiences, current situations, and insight as fuel for your business.
✔️ Connect to your audience’s real desires and frustrations, so your solution transforms their lives.
✔️ Explore how your topic uniquely bridges a gap that your audience can’t resist.
Want my eyes on your content?
Apply for an Audit at http://coursecreationboutique.com/audit, and walk away with a clear, CUSTOMIZED plan for your course creation and marketing in 60 days!
Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks
If you are reading this right now you are likely a prolific creator.
However just because you can create volumes of juicy content before your morning coffee doesn’t mean you should. I gotta ask - are you intentional around choosing your next big thing?
In this episode, I’m cutting through the noise with three questions to get you laser-focused on what matters to you, your business, and your audience.
You’ll learn:
✔️ How to gain clarity and what’s driving your need to create;
✔️ Why shiny object syndrome is toxic for your bottom line and how to stop it; and
✔️ What you can do if you’re stuck in indecision or frustrated with a lack of growth.
Not making money yet? I know the one thing you need to do!
Want my eyes on your content?
Apply for an Audit at http://coursecreationboutique.com/audit, and walk away with a clear, CUSTOMIZED plan for your course creation and marketing in 60 days!
Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks
The podcast is back, and I think — better than ever!
I’m so excited to be back! I had to honor the recovery season in my personal and business lives, but I’m so thankful to be here, pouring all this goodness into you and your businesses again!
You can count on me every other week to deliver inspiring, dialed-in, and essential content to help you grow the business of your dreams.
Now to today’s episode…
Are your sales slowing? Have you launched in a new market segment, but aren’t seeing the anticipated results? Or, maybe you get lead magnet downloads but few conversions to your paid offer. There may be an often overlooked objection you need to know about…I’ll share all in today’s episode.
Listen in to the return episode of the Course Creation Incubator Podcast to:
✔️ Step back and analyze your student path to ensure you have this missing piece.
✔️ Build a specific trust with your students so it’s always a no-brainer to continue working with you no matter what it costs.
✔️ Ready your students to make the most of every experience with you.
You don’t want to miss the simple reason your students may be backing down from the next leap with you.
Want my eyes on your content? Apply for an Audit, and walk away with a clear, CUSTOMIZED plan for your course creation and marketing in 60 days!
Just three episodes ago we talked about re-evaluating how we’re spending our time and energy and whether it’s right for us, our business, and our audience.
2024 started with a surprise emergency eye surgery for me; the required downtime gave me plenty of time to think about what was best for my own business and me personally. As a result, I’ve decided to press pause on this podcast—for now.
I’ve loved pouring myself into each episode, inspiring you, workshopping key activities, interviewing some pretty amazing people and experts, and teaching you how to market and build the business of your dreams. I don’t want to give any of it up. So I won’t. Our community will go on a bit differently is all, and I’m still your course and marketing coach!
Be sure you’re staying connected to the CCB community by emailing hello@coursecreationboutique.com. It’d mean a lot to me to hear from you, especially if this podcast made a difference in bringing your course inspirations to life!
Making the Most of Your Social Media Real Estate
Occasionally, I have expert guests on the podcast because I want to learn some things myself. I like to see where I may need to button things up, post more frequently, or optimize the tools available.
That’s why I was so excited to chat with LinkedIn go-to advisor, Kate Merryweather on this week’s episode. Kate guides us on all things LinkedIn whether you’re holding your place with a profile or all in like she is.
You’ll learn:
✔️ All the reasons LinkedIn is an undiscovered gem for course creators and why it’s easy to stand out;
✔️ How you can mostly easily become a reliable advisor, especially if you’re asking your audience to trust you with personal details; and
✔️ The one thing you can do on LinkedIn that makes a huge difference for your business.
We are all busy but trust me, you don’t want to miss the golden opportunity of LinkedIn.
Kick-off 2024 with massive momentum. Check out my VIP Half Day here.
How Two Leadership Experts Expanded Their Consulting with a Wildly Successful Online Course
Friends, I’m always telling you your digital course can be a long-term asset for your business. One course can become a flagship, a way to reach a larger, more diversified audience, and your ticket to changing the world with your expertise and growing a long-term, profitable business.
This week, it’s my pleasure to sit down with Cathy Maday and Ivan Konermann of Wingspan Performance® as they walk through their course creation process from vision to money-making expansion asset. Their leadership clients frequently requested a digital offering, and they knew they needed to diversify their services and client base to continue to grow.
After a couple of years of trying to DIY it and feeling frustrated, they decided to go with Done for You with my team.
As Cathy points out, we don’t know what we don’t know. Join me in this episode as they show you, instead of me telling you, what’s possible and what makes it happen. You’ll hear:
✔️ When it makes business sense to do done for you versus DIY in course creation;
✔️ How the right attitude and implementation can make all the difference in course reception, brand alignment, and continued growth;
✔️ Which leadership qualities and awareness are critical as you make decisions and create course content; and
✔️ All the exciting opportunities that can appear after the launch.
I hope this episode gives you a peek into how your course vision can play out over several years when you have all the ingredients in place and prioritize your course as a key business asset.
How will you make your 2024 business dreams a reality? Here are some options. I meet you where you are!
Are you tired of course creation DIY and know a digital offering is that asset your business needs? Apply for Done for You with the CCB team!
Maybe you like the idea of being guided through course creation and getting your online course out with me by your side! Apply for the 6-Week Accelerator if this sounds like a better fit for you and your business.
Do you have a course vision, but you haven’t started fleshing it out? Jump Start your course creation process with a proven blueprint!
Perhaps you’re ready to pivot or leave your day job, but you’re not sure how. Apply for coaching with me to get a personal action plan to make your 2024 dreams come true by earning money quickly.
Maximizing Your Go-To-Market Strategy So Everyone Wins Are you preparing to pivot in 2024?
It’s the ideal time of year to strategize for your business and all areas of your life.
After last week’s episode on 15-minute annual planning, I want to dig a bit deeper. I found myself looking at my own business more closely. What’s working, what about that piece of my business or life is making it work, and what isn’t working well enough when measured against the resources I put in?
It’s time to look at a few things with a constructive but critical eye. Several clients are considering pivoting, especially from one-on-one work to something more expansive, lucrative, and aligned for everyone involved.
The latest episode covers the four things you need to understand when you’re ready to make structural changes in your business so you can package yourself most advantageously, including:
✔️ How to ensure you’re giving your audience what they need when they need it most when you switch it up;
✔️ The sweet spot you need to be aware of so you can fulfill all your income and personal goals; and
✔️ Recognizing the winning combination that hits the right notes at every level.
You can maximize your expertise in a way that benefits you, your audience, and your business. Let’s find it!
Are you ready to start 2024 off with a punch of efficiency and insight? Work with me to experience massive momentum. Check out my Done for You Packages here.
Thank you for listening! Please leave a review and let me know what you’d like to learn in an upcoming episode.
Map Out Your Next 6 Months for Your Digital Business
Seeing my son Tristan’s character in action inspires me. I learned a lot from watching him play tennis this past weekend. He was determined, kept a cool head, and persevered even under pressure.
We can do the same for our businesses as entrepreneurs, and it all starts with a plan.
With all that’s going on, I realized I’d not thought about strategy for 2024, so I sat down with my business coach. In the latest episode, I will ask you the same five questions.
Pull up a chair or make the process more fun with a business buddy and interview one another.
In this episode, you’ll get your head around the year behind you and the year ahead as well as a clearer vision of what you want the next six months to look like. You’ll understand:
✔️ Why and how you look at your wins and losses is important and informs your business growth;
✔️ The role larger milestones play in your business no matter how they go; and
✔️ Where your focus is put to best use in the coming year.
Make sure you stay on to the end to learn how to leverage this process in other areas and get to the one thing that exponentially increases your success and fulfillment.
Are you ready to start 2024 off with a punch of efficiency and insight? Work with me to experience massive momentum. Check out my Done for You Packages here.
The Piece that Makes Everything Fall Into Place
I absolutely love late fall and the cooler months here in San Diego. It means it’s time to take out the hiking gear and spend some quality time in the mountains around San Diego as a family. There’s nothing like it and I’m all in.
My love for our family treks and a client I visited with this week, inspired the latest episode.
Many of you online creators started in a specific area of expertise, where you saw a need and took the leap to become an entrepreneur. It was a big jump, but once you made it, you were able to see other trails forward (see how I brought hiking back into it?!), how to diversify, and how to serve any number of markets.
With experience and the proof that you can generate an income and build a reputation, you probably began to expand your expertise and create and leverage new offerings. Many of you are quite prolific and may have numerous offers you’re juggling on a given day, just like the client I spoke with.
Now how do you know which offer fits the bill of who you are now as a business leader and get sure it’ll take you to the next phase of growth and beyond?
Listen in as I give you the five different lenses to use to examine your offers for the best chance at exponential growth and scale.
Work with me to experience massive momentum. Apply for Done-for-You and receive guidance and expertise from start to finish or message me directly for our marketing packages: hello@coursecreationboutique.com
Shortcut Your Way to Online Success Without the Headaches
My newly acquired website overhaul hindsight is here to serve you!
After my website was hacked, we were forced to prioritize starting over from scratch. My team and I learned a lot of processes, shortcuts, and lessons you can benefit from whether you’re starting from nothing, refreshing, changing directions, or launching a rebrand.
You’ll learn how to:
✔️ Approach a website refresh, restart, or rebrand proactively and strategically.
✔️ Know who you need on your team and how to strike the right balance between scrimping and sensible spending.
✔️ Collaborate, communicate, and prepare in ways that set the whole process up for seamless success.
Listen in to make your website project experience easier and more efficient, and check out my new online presence: www.coursecreationboutique.com.
I’d love to answer your website project questions on Instagram or LinkedIn!
Strategies for Going from Anonymous to Irresistible
Whether you’re desiring to build an entirely new audience you’d love to serve with your latest idea or expanding your reach to new members in an existing segment, the strategies you’ll learn in this episode can help you show up like a star.
I’ve always said, the first ingredient to a successful online course launch is building an audience ready to buy from you.
You don’t need to invest a lot of money to get started and gain momentum, but it will take time and energy if you go the DIY route. Implementing these insightful strategies can grow your audience and help you get known so your course launch is a bigger success.
In this episode, you’ll learn how to:
✔️ Introduce and enmesh yourself in the most powerful light with your new-to-you audience.
✔️ Generate opportunities to leverage the trust of existing experts.
✔️ Know how to show up in a compelling way that accentuates how you can serve your new audience members well.
✔️ Avoid throwing away time and money on strategies that miss the mark.
You can create a strategy that helps you build the business of your dreams and serve the people you’re passionate about helping. Best of all, you can do it in a way that works for you and your budget!
Appeal to the Competitive Spirit in Your Students
Straight talk coming your way. It’s not enough to develop your course content, ensure it’s organized, and put it out there.
Turning your course dreams into a profitable business means the student experience needs to be exciting and engaging. Only a fraction of students are engaged enough to complete online courses currently. You want them to love you and your course so much that they write outstanding reviews and tell their friends how phenomenal the experience was for them.
Enter gamification. It’s in your best interest for students to achieve mastery and course completion with you. Gamification can help nudge your completion rate up and create a wow experience for your students.
In this episode you’ll learn the ways to incorporate elements of game playing to:
✔️ Appeal to the competitive nature of your students with built-in gold stars.
✔️ Make it fun for students to achieve so they desire greater complexity and tougher content.
✔️ Communicate progress, rewards, and connections in engaging ways that also strengthen your course community.
What you’re teaching can rock your students’ worlds. If they enjoy the learning process too, their gratitude will be infectious!
Resources to Help You Build Your Course & Business
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VIP Half https://coursecreationboutique.com/intensives
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Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan
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Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks
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High-Touch Done-for-You Services: https://coursecreationboutique.com/course
Stand Out with Your Audience You’ve got a message and a course you know will change lives and create more meaning for your audience. Do you feel like your potential students stop scrolling to listen?
There are two sides needed for communication to be successful, and you want to get that initial click in your favor. Your audience members need to hear what you have to say so they can make an informed decision about working with you, and you deserve to be heard.
In this episode, author, copywriting expert, and media entrepreneur Nicki Krawczyk joins me to discuss what is encouraging audiences to click, engage, and buy.
There are simple practices you can employ that prompt your audience to perk up and pay attention, including how to:
✔️ Communicate what always sells.
✔️ Strike balance in sharing yourself.
✔️ Connect with your audience in their language from the get-go.
✔️ Understand the underlying needs and dreams of your potential students.
Plus, you’ll hear the two things you’re always selling no matter what course you offer!
Resources to Help You Build Your Course & Business
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VIP Half https://coursecreationboutique.com/intensives
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Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan
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Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks
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High-Touch Done-for-You Services: https://coursecreationboutique.com/course
Why Knowing Your Key Business Numbers Can Feel Empowering
Are you paying attention to the numbers that make a difference in building your online, profitable business?
CPA and bookkeeping expert Serena Shoup is on the podcast to highlight what it means to be a Profit Conscious CEO and the four numbers that matter when it comes to making the wisest business decisions.
Talking numbers may not be as exciting as receiving the ping of every sale alert, but the bottom line matters as you’re growing a sustainable business.
Serena Shoup doesn’t think of herself as a numbers “nerd,” and she loves translating numbers in a way everyone can understand. Serena is our expert guest on the podcast this week.
You’ll learn the four key numbers you need to know and compare each month to become more conscious of profit in a way that’s relaxed but strategic.
Listen in to understand the ideal way to:
✔️ Track revenue streams to make the best strategic decisions.
✔️ Evaluate your numbers over time to ensure you’re growing your profit.
✔️ Know when you need the lift of accounting software.
✔️ Recognize when you need to dig in or change up offers.
Even if numbers aren’t your area of expertise, you’ll feel empowered by this episode! Listen in here.
Resources to Help You Build Your Course & Business
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VIP Half https://coursecreationboutique.com/intensives
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Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan
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Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks
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High-Touch Done-for-You Services: https://coursecreationboutique.com/course
My new Coaching Clients have inspired me! It’s your turn to benefit from today’s coaching workshop. Where are you showing up as former you? How well does your presence reflect your passion and evolving talent? In this episode, I’ll give you four steps to maximizing one offer that allows you to lean into your expertise and past success to deliver a program your audience can’t live without.
In this episode, we’ll talk about how one offer, delivered to the best of your ability, can help you feel more fulfilled and engaging and make you money.
You’ll workshop four steps to create this business transformation, including:
✔️ What you need to stop doing and what you need to start to get intentional about;
✔️ How to discover where you want to serve and your audience’s needs meet;
✔️ How to incorporate who you are now with your successful past; and
✔️ Packaging and promoting your offer so it’s irresistible.
VIP Half: https://coursecreationboutique.com/intensives
Your Game Plan for Building a Wildly Successful Online Course—Fast: https://coursecreationboutique.com/gameplan
High-Touch Done-for-You Services: https://coursecreationboutique.com/course
Resources to Help You Build Your Course & Business
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Your Game Plan for Building a Wildly Successful Online Course—Fast: https://coursecreationboutique.com/gameplan
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Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks
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High-Touch Done-for-You Services: https://coursecreationboutique.com/course
Be Part of the Community and Connect!
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Instagram: https://www.instagram.com/coursecreationboutique/
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Facebook: https://www.facebook.com/coursecreationboutique
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LinkedIn: https://www.linkedin.com/in/ginaonativia/
Creating and Protecting Your Original Content
You’ve come up with the concept, developed a system, and you’ve either created and launched your original course or you’re developing one.
I want you to be smart and strategic about how you protect and publish your brilliant, original content and receive the rewards from it for decades.
Rachel Kowalski, creator advocate, content writer, and attorney is our expert guest for this episode. She’s well-versed in AI-generated content, original content, and navigating this evolving situation affecting our businesses.
You’ll learn the following insights:
✔️ Optimal conditions for AI;
✔️ What to look out for in AI software terms and conditions;
✔️ How and when to copyright your course materials and original content; and
✔️ Using AI to expand your global offer.
Plus, learn why your emotional genius is still where it’s at and how to steer around the AI pitfalls.
Resources to Help You Build Your Course & Business
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VIP Half https://coursecreationboutique.com/intensives
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Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan
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Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks
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High-Touch Done-for-You Services: https://coursecreationboutique.com/course
Serving Up a Tailored Student Experience
It’s never one size fits all when it comes to your students.
If you’ve been listening to me—you know I believe that you blaze your own path when creating your online course.
For some of you—especially coaches and consultants and medical practitioners out there—a “Menu Course,” or a program that offers an array of options, maybe your best bet.
In this episode, you’ll discover:
✔️ How to be strategic with the components and structure of a choose-your-own-adventure approach;
✔️ How a menu course is different than a membership;
✔️ Offering à la carte as a way for certain students to learn at their own pace and deepen their work with you; and.
Please leave me a review if I'm changing your thought process or how you approach your course creation business!
Resources to Help You Build Your Course & Business
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VIP Half https://coursecreationboutique.com/intensives
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Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan
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Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks
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High-Touch Done-for-You Services: https://coursecreationboutique.com/course
A Step-By-Step Plan to Promote Your Next Program
Workshop Your Next Online Course Launch
As my clients can verify, the energy of the entire launch sequence builds up to Step 7 where you’re really going to have to put yourself out there as an authority on your content.
In this episode, we’ll workshop the final two steps, including:
✔️ What to consider in creating the ideal runup content to get your audience ready for more or larger paid items with you;
✔️ Why it’s especially important to have opt-ins and lead magnets during the runup; and
✔️ How sharing yourself, your presence, and your story in a captivating way creates trust for you and your offer.
Great job hanging in there to get it done and ready to launch. Let’s workshop!
Resources to Help You Build Your Course & Business
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VIP Half https://coursecreationboutique.com/intensives
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Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan
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Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks
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High-Touch Done-for-You Services: https://coursecreationboutique.com/course
Workshop Your Next Online Course Launch
In Part Two of the 7-Step Launch Sequence series, you’ll learn Steps 3, 4, and 5, including all the details about:
✔️ Curating your ideal target audience and ensuring it aligns with your offer and success factors;
✔️ What to consider regarding your ticket price, marketing plan, and scope, and how involved or hands-off you’ll be with your audience during the launch and the course; and
✔️ Playing to your strengths when it comes to marketing channels so you shine and connect easily to the students ready to buy.
I’m thrilled you’re putting in the work to get it done. Let’s workshop!
After listening, go do Steps 3, 4, and 5 and DM me or share on Instagram your strongest channel and how you plan to promote your course!
Resources to Help You Build Your Course & Business
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VIP Half https://coursecreationboutique.com/intensives
-
Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan
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Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks
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High-Touch Done-for-You Services: https://coursecreationboutique.com/course
A Step-By-Step Plan to Promote Your Next Program
Workshop Your Next Online Course Launch
Now it’s time to plan your first or next launch with my tried-and-true, 7-Step Launch Sequence.
You’ll receive everything you need to know, ask, and decide to get launch-ready in the way that works best for you.
In Part One, you’ll receive steps one and two, which include the following:
✔️ Determining the offer that works best for you and your students;
✔️ How to narrow down your ideal structure, frequency, and medium to avoid getting stuck in analysis paralysis; and
✔️ The best way to define launch goals and how to measure your success from where you are currently.
You deserve to get yourself and your course out there! Let’s workshop!
Resources to Help You Build Your Course & Business
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VIP Half https://coursecreationboutique.com/intensives
-
Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan
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Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks
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High-Touch Done-for-You Services: https://coursecreationboutique.com/course
You’ve put in so much effort, so first, I hope you celebrate getting it done!!
I have been so impressed with parenting expert Ann Coleman’s passion and action-oriented attitude. In this coaching episode, Ann and I discuss how to make the most of lessons learned from the launch and how her course was received now that it’s out in the world.
This conversation will help you get into the mindset of leveraging all the ways your course can benefit more students and your business growth. You’ll hear Ann’s launch story and I’ll walk through what questions to ask your audience and yourself to ensure you know how to get to the real-world truths and make optimal adjustments moving forward.
In this episode, you’ll learn the ideal way to:
✔️ Look at course sales fairly and opportunistically.
✔️ Warm up your audience leading up to a launch.
✔️ Generate excitement for your course before, during, and after a launch.
✔️ Cash in on your value-add investments.
✔️ Solicit feedback at different stages to discover disconnects, what’s working, and whether your course landed well.
Your launched course brings you vetted opportunities to diversify, repurpose, expand, and hone in on the deepest way to connect with and grow your audience. At this point, it’s about continuous improvement.
Resources to Help You Build Your Course & Business
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VIP Half https://coursecreationboutique.com/intensives
-
Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan
-
Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks
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High-Touch Done-for-You Services: https://coursecreationboutique.com/course
Generate More Sales With Your Branding
Get in on how you can amp up your design, brand, and presence with this week’s expert guest, Lauren Felter. We cover strategies for how best to appeal to your ideal students, why branding is so important to your bottom line, and quick wins for the inexperienced DIY designer. You’ll also learn the most important thing you need to know before you pick a font or color.
Reclaiming Your Power When It Counts
Don’t you love witnessing that moment someone advances past the challenges and the setbacks? It’s pure gold! I’ve heard from you about some of the lulls and the loss of momentum that can happen when developing your courses. In this episode, we cover five concepts from Adam Alter’s book, Anatomy of a Breakthrough that may be just the thing to give you and your course a leap forward.
Setting Yourself Apart for an Easy Yes
I want nothing more than for you to build up your audience, and one of the best ways to do this is to cross-promote with other experts and influencers. I believe there’s a right and a wrong way to put yourself out there and approach someone else's audience. Getting a new puppy prompted me to record this new workshop on how to cross-promote like a rockstar.
These 3 Elements Make or Break Every Creator
Years of experience building, launching, and guiding courses have taught me some nearly infallible success indicators. Which criteria determine whether online courses, course creators, and course businesses will flourish or flop? There are foundational pieces that require specific strategies and effort, and there are qualities that come from experience and hard knocks that are nearly impossible to teach. Listen in to learn what it takes to get your course and business where you envision them taking you and those you serve.
Navigating Launch Cycles with Complete Confidence
Who doesn’t want a stress-free, highly lucrative launch on repeat? Dani Paige, copy mentor for course creators and copywriters, is this week’s guest expert. She lets us in on the secrets of how well-done copy increases engagement before, during, and after each launch. How, what, and when you communicate can help or hinder your relevance and conversions. You’ll learn how to meet higher expectations during pre-launch, implement effective copy to address hesitation, and optimize your sales page so each member of your audience gets what they need to feel comfortable clicking Buy Now.
Building Relationships and Student Loyalty Over the Long-Term When it comes to loving on potential students, we’re in this for the long haul—to nurture and love on them. In this rant-meets-a-workshop episode, you’ll learn how to build relationships on social media, pace your value-add content in email, and evolve your launches, keeping your focus on long-term success.
When and How to Hire As a course creation business owner, growing and increasing sales means you’ll need to hire help. Your first effective hire can oftentimes be a virtual assistant. This week, Molly Rose Speed, virtual assistant training and placement specialist, guides you through every decision point and how to make the most of your hire, whether it’s the first time or the next time you’re scaling.
The #1 Way to Grow Your Course Creation Business Discover how to immediately catch and hold the attention of any potential course student—whether they know you or not—through the power of story. Former NFL All-Pro, speaker, 8-time bestselling author, and my friend Bo Eason joins the podcast to teach us how to build instant trust and connection with anyone and scale our course creation.
Bring Your Target Audience to You
I always want you to work smarter, not harder in growing your following, your sales, and your business. Trena Little shares exactly how to stop chasing expiring content and start and keep your YouTube content working for you long into the future, while bumping up your SEO. You’ll learn how to get YouTube to promote your content, leverage batch sessions for efficiency, and avoid content creation burnout all while converting more prospects to students.
What goes hand-in-hand with a great YouTube strategy? The Online Course Jump Start—the blueprint to know if you have a topic that converts. Enroll here.
How to Add Value & Sell Your Online Course
How intentional are you being with your calls to action in your content? There are many opportunities to gently guide your prospects and students along your learning path, and I’m going to highlight my preferred methods in this episode. All of your helpful suggestions and reminders add value to your audience's needs to go deeper with you, build connection and trust, and feel more certain about you and their abilities to navigate something that’s new to them. It’s time to get strategic about promoting the next steps of working with you.
Ditch the overwhelm and download your 12-Month Course Launch Plan!
Everyone Wins When Your Students Engage and Succeed 150 episodes! Thank you for listening! To celebrate this special milestones (woohoo!), we’re going to focus on what’s effective now and how you can best take advantage of these trends. Listen in to discover how to take care of your online course students and create raving fan ambassadors!
Ditch the overwhelm and download your 12-Month Course Launch Plan!
Guiding Your Ideal Prospects to the Heart of Your Offer
Whether you’re writing compelling copy for your first course launch or overhauling your entire online presence and branding, Regina Martin knows exactly what you need to gain the confidence and trust in your landing pages. You can create the same tailored and wow experience online that you give your students from beginning to end with your courses and other services. Listen in for her tips to create landing pages, sales pages and websites that convert.
Ditch the overwhelm and download your 12-Month Course Launch Plan!
Expand Your Audience With Something New and Fresh
Have you felt the tug to go in a different direction? Get inspired by author Susan Burlingame, who changed up her audience and decided to release her first devotional book. Susan and I talk through how she got started, her first campaign, and the multi-channel marketing she has planned for the future.
Ditch the overwhelm and download your 12-Month Course Launch Plan!
How to Focus on Nurturing Your People & Building Up Your Audience
You’ve worked hard to attract your subscribers and followers. You’re nurturing your students and potential buyers with what they need and want, but are you talking too much, overwhelming them with fluff, or bombarding them with too many offers? Trusted course creators understand how their audience feels and keep them engaged and appreciative—not burned out.
Ditch the overwhelm and move forward with confidence—download the 12-Month Course Launch Plan now.
Want to get coached by me in an upcoming episode of the Course Creation Incubator podcast? Apply here (https://coursecreationboutique.com/getcoachedbygina) and we will talk through whatever is holding you back.
Bite-Sized and Organic from Concept to Delivery I’ve seen hundreds of online courses go from shaky concepts to course creators wowing their students with their unique take on any subject from real estate to college admission. You’ll receive my proven 12-month approach to course creation and references to help you work through the details of each phase.
Join the 6-Week Accelerator to complete and market your online course in a phased approach with me by your side in one-on-one support and a community of peers.
What’s Next When Your Students Want More?
You’ve under promised and over-delivered. Your students are into you, love their experience, and are wildly satisfied. Now they want more! So, what’s next? How do you foster student trust and competently deliver exactly what your student wants and needs next? I walk through four things to consider as you plan your ideal follow-up offer.
Join the 6-Week Accelerator to complete your online course in six weeks with me by your side and a community of other course creators.
The Best Way to Get Started with this Trending Tool
In today’s ep: Make sense of the ins and outs of content creation AI from expert Britney Gardner. You’ll discover what content creation AI is, whether your course creation business is ready for it, how to employ it wisely, and what cannot be replaced by AI. Britney makes this complex topic easy to understand and apply in ways that uplift your business and free up your time.
Enroll in the tripwire course Jump Start if you want to see if you have a genius idea for a bestselling online course. You may also enjoy my 6-Week Accelerator to complete your online course in six weeks with a proven course coach and a community of other course creators.
Creating a Marketing Event that Converts
My 6-Week Accelerator students inspired this week’s episode! You’ll learn what goes into a captivating and valuable marketing webinar that bridges the gap between interest and sale! Make sure you don’t miss the bonus Q&A content regarding gated webinars.
Insights from the 6-Week Accelerator (https://coursecreationboutique.com/sixweeks) Monthly Q&A—just one of the bonuses you get when you sign up for the Accelerator.
How to Set Up and Scale for the Long-Term
Are you fully committed to your course and business? You are the root from which a profitable and sustainable business grows, whether you’re just starting, pivoting, or expanding. In this episode, mindset and business strategist Michelle Vroom walks us through what it takes to be profitable.
Enroll in my 6-Week Accelerator to get your online course done in just six weeks with a proven course coach by your side. NEW BONUSES: Exclusive Community & Monthly Q&A.
Boost Your Well-Being and Productivity as a Business Owner
We all need consistent routines to help us feel centered and productive! As you’re taking the time to create your course, installing intentional habits can make the process more efficient and effective. In this episode, you’ll learn three areas (plus a bonus) where consistent practice translates into brilliance, happiness, and progress.
Enroll in the tripwire course Jump Start if you want to see if you have a genius idea for a bestselling online course. You may also enjoy my 6-Week Accelerator to complete your online course in six weeks with a proven course coach and a community of other course creators.
Show and Tell for Course Creators
You’re educated, certified, or authorized to teach someone else’s content, but maybe you're unsure how to present the content to your particular students in a way that is unique and memorable. In this episode, you’ll discover how to apply your style, perspective, and experience in a way that is tailored for your audience, engaging, and authentic.
Enroll in the tripwire course Jump Start if you want to see if you have a genius idea for a bestselling online course, or enroll in my 6-Week Accelerator to get your online course done in just six weeks with a proven course coach by your side.
Is This Advanced Online Course Strategy Right for You?
In this episode, you’ll discover what a tripwire is, its purpose, the different types, and how to tell if you’re ready to implement one for your course creation business. I’ll also walk through the questions to ask to create a best-selling low-priced program.
Enroll in my tripwire, the Online Course Jump Start, if you want to see if you have a bestselling online course idea: https://coursecreationboutique.com/jumpstart Enroll in my 6-Week Accelerator to launch your online course in just six weeks with a proven course coach: https://coursecreationboutique.com/sixweeks
What Makes a Sales Page Irresistible?
Where are the opportunities for your next sales page? Whether you’re starting from scratch or in the throes of restructuring your offers, you’ll want to listen in. Sal, an eCommerce and marketing genius, brings you three essentials plus a bonus to fail-proof your sales page and up your conversion rate.
Enroll in Jump Start if you want to take your course from a genius idea to reality, or enroll in my 6-Week Accelerator to complete your online course in just six weeks with a proven course coach: * https://coursecreationboutique.com/jumpstart * https://coursecreationboutique.com/sixweeks
Shift Your Perspective to What Matters and Scale Your Course-Based Business
Allison Scholes from The Boss Lady in Sweatpants Show is here to make you a more productive course creator! Allison walks through six habits that can limit your presence and productivity. Learn how and what to prioritize to move the needle on your course creation business and better enjoy your relationships. Listen in!
Enroll in my 6-Week Accelerator to get your online course done in just six weeks with a proven course coach by your side: https://coursecreationboutique.com/sixweeks
Workshop Series: 3 Steps to Creating a Course That Converts Part 3
Buckle up for Part 3 of our workshop series! In this episode, you’ll hear truths about what actually makes course creators money, how you become seen as the expert with a must-have course, and how to help the most people in the best way possible. It’s time to step into your greatness and get your offer out there!
Ready to put your course out there, sell it, and scale? Enroll in my 6-Week Accelerator: https://coursecreationboutique.com/sixweeks
Workshop Series: 3 Steps to Creating a Course That Converts Part 2
Welcome to Part 2 of our workshop series! In this episode, you’ll learn how to build, nurture, and sell to an audience excited to buy your course and solutions. We cover all the elements you need to market your best-selling course, stay top of mind, and provide the right mix of content. With this plan, your buyers will be anticipating what’s next from you so they can be the first to take advantage.
6-Week Accelerator:
Get your online course done in just 6 Weeks with a proven course coach by your side. Enroll in my 6-Week Accelerator (https://coursecreationboutique.com/sixweeks)
Workshop Series: 3 Steps to Creating a Course That Converts
It’s time to workshop your way into an online course that converts! Join me for my newest 3-part series, designed to give you the elements you need to market a bestselling course. In today’s first part, you’ll learn to build an accurate and solid foundation to grow. Becoming a course-selling machine starts with understanding and communicating who you are and why your audience should care.
6-Week Accelerator:
Get your online course done in just 6 Weeks with a proven course coach by your side. Enroll in my 6-Week Accelerator (https://coursecreationboutique.com/sixweeks)
Make Sure Prospective Students Can Find You
In this episode, I sit down with Cinthia Pacheco, a passionate and talented search engine optimization, or SEO, consultant. You’ll learn how to ensure students ready to sign up for your course can find you and how to track and improve your results in three steps.
If you’re looking to take your course from a genius idea to reality, enroll in the Online Course Jump Start (https://coursecreationboutique.com/jumpstart)
Connect with new audiences to scale your course business
This week we are talking about the importance of strategic partnerships. In this episode, you’ll learn practical and authentic ways to foster specific types of relationships and outcomes. The rewards of nurturing these connections can pay off for you both in business and life.
If you’re looking to take your course from a genius idea to reality, enroll in the Online Course Jump Start.
Validation Is Vital
Andrea Cermanski, an abstract artist out of Santa Fe, joins me in this coaching episode to discuss developing and validating her first online course. You’ll learn what you need to consider about your target course testers as well as how to structure and price the beta, ensure you get good feedback, and foster student engagement for other opportunities with you.
Get your online course done in just 6 Weeks with a proven course coach by your side. Enroll in my 6-Week Accelerator.
Shift Your Mindset to Explore, Experiment and Evolve
In this episode, Perry Maughmer, leadership philosopher and executive coach, describes how his approach to leadership can help you reach your potential as a course creator and business leader. His framework is a simple and effective way to open and change your mindset. You’ll learn how to approach course creation and business growth as a leader who isn’t afraid to try new approaches or embrace continuous improvement.
Get your online course done in just 6 Weeks with a proven course coach by your side. Enroll in my 6-Week Accelerator
Sell More Courses with Video
No doubt—video is critical for your online course business growth. I want you using video strategically for your course. There are limitless ways to use video effectively—in this episode, you’ll learn the top five video types for demonstrating your course value.
Get your online course done in just 6 Weeks with a proven course coach by your side. Get your questions answered with a limited-time bonus 1-to-1. Enroll in my 6-Week Accelerator.
Why Engaging Content Translates to ANY Format
Media legend and editorial icon Lesley Jane Seymour joins me to discuss how she boldly redirected her magazine editing know-how and her life’s mission to the online space and her membership, CoveyClub. Lesley’s knowledge of her audience, fearlessness, and insight translates into pure gold for growing your course creation business.
Get your online course done in just 6 weeks with a proven course coach by your side. Get your questions answered with a limited-time bonus 1-to-1. Enroll in my 6-Week Accelerator.
3 Steps to Building Relationships and Connecting with Purpose
On a recent playdate with my son, Tristan, I was reminded about how important it is for you to seize new opportunities and market yourself wherever you go. You can connect naturally, not sleazy, in any setting. Listen in to learn how to market yourself organically, no matter where you are.
Get your online course done in just 6 Weeks with a proven course coach by your side. Get your questions answered with a limited-time bonus 1-to-1. Enroll in my 6-Week Accelerator.
Making the jump from in-person service provider to online course creator? This episode is a must for you! In this coaching podcast, I talk with Heidi Holley, an esthetician and successful small business owner who is ready to expand her expertise into online course offerings.
As you’ll hear, asking the right questions leads to the best answers for you, your online course, and subsequent business growth. I walk through identifying key components of your offer, how to position your promise in your marketing, and how to serve your students so you create raving fans.
Get your online course done in just 6 weeks with a proven course coach by your side. Get your questions answered with a limited-time bonus 1-to-1. Enroll in my 6-Week Accelerator.
How to Protect and Grow Your Business
Ever considered that legal not only protects your business but helps it flourish? Legal expert, Andrea Sager takes us through the five core legal strategies every course creator needs to consider. Learn some simple and effective ways to identify and protect your most valuable assets, secure your income stream, and create a healthy business that thrives at all revenue levels.
Get your online course done in just 6 Weeks with a proven course coach by your side. Get your questions answered with a limited time bonus 1-to-1. Enroll in my 6-Week Accelerator.
Fulfilling Your Dream One Step at a Time
Join me on this week’s episode to learn the secret to making your dreams a reality through small, measurable, consistent steps. I have three ways for you to be seen, achieve your course and business vision, and feel less burnout and guilt while doing it. A must listen for anyone building a course-based business for the long-term!
Ready to put your course out there, sell it, and scale? Enroll in my 6-Week Accelerator
Expand Your Reach and Generate Leads with Partners
In this coaching session with Lauren Doyle, your travel BFF (also known as The Travel Mechanic), we discuss how Lauren can expand her audience and reach beyond individual agents and her Instagram following. Throughout our conversation, I outline how Lauren can leverage her expertise, current course, and reputation in the travel industry with multi-channel marketing, licensing, and an evergreen option.
Get your online course done in just 6 Weeks with a proven course coach by your side. Get your questions answered with a limited-time bonus 1-to-1. Enroll in my 6-Week Accelerator.
What’s Working NOW for Promoting Your Course
Luis Báez, a sales enablement strategist and coach dedicated to online business owners and B2B professionals, joins me on this interview episode. He shares his authentic selling approach, how to sell in a way you can feel proud of, and ways to increase the course funnel conversion rate and return on investment with a human touch.
In addition, Luis explains the process of making every potential client a hero, so they can see themselves succeeding in your course.
Get your online course done in just 6 Weeks with a proven course coach by your side. Get your questions answered with a limited time bonus 1-to-1. Enroll in my 6-Week Accelerator.
Maybe you’ve been doing live courses for a while now and you’re ready for what’s next. Or maybe you’re planning for the future! This week, I dive into five secrets of transitioning a live course to a static, self-paced course that is seamless for your students and delivers on your promise. I use my 6-Week Accelerator course as an example in walking through how to address the different needs of students and how to deliver content that is relevant long-term.
In addition, I’ll offer ideas for when it makes sense to use a hybrid course structure as well as how to continue adding value after you’ve launched your evergreen course.
Maybe, just maybe, the course you launched isn’t selling like you anticipated. Let’s identify the disconnect between what your ideal customers need and their path to success to create a transformation story that sells and makes a difference. This week, I host a live coaching session with Holistic Nutritionist and Real Food Advocate, Mira Dessy, where I discover why her current top-end course isn’t selling as anticipated and identify the perfect student path to get Mira and her customers the desired results. Plus, you’ll get insight on how to price each step along the path and how to identify the course where all paths should lead.
How to course-correct when your launch didn’t go as planned
Don’t get discouraged if your course wasn’t an instant success–mastering course creation takes time. Instead of dwelling on what went wrong, try focusing on what went right and what you can do to improve. Listen in as I go through eight possible reasons why your course didn’t sell–and how you can pave your path forward towards success.
Ready to take your course out of your head and into bestseller status? Enroll in my new Online Course Jump Start program: https://coursecreationboutique.com/jumpstartprogram
How to break down your content to keep your audience coming back for more.
You have the content. You have the course. Now let’s create a plan to get the most out of what you have to offer. This week I host a live coaching session with child development specialist Dr. BG Mancini where I dig into how to break down and strategically optimize course content. Plus you’ll get FREE parental guidance from BG as a bonus!
Ready to take your course out of your head and into bestseller status? Enroll in my new Online Course Jump Start program: https://coursecreationboutique.com/jumpstartprogram
Learn the Four Simple Steps to Engage Your Audience
Creating your first live workshop can be simpler than you may think! Whether your outcome is simply to test the waters of your course or to sell something more specific, you’re sure to grow your confidence in how you teach. This week I break down the four steps for having a successful live workshop—let’s take action together now.
Ready to take your course out of your head and into bestseller status? Enroll in my new Online Course Jump Start program: https://coursecreationboutique.com/jumpstartprogram
Coach and Entrepreneur Anette Oran Shows You How to Lean Into Your Potential
Just like with online course creation, you can coach on any topic you are an expert in. Anette Oran, founder and cofounder of multiple business ventures, shares why coaching is a great first step for online course creators, and how to recognize a need in the marketplace (and fulfill it!). Anette and I give you permission to move forward with your entrepreneurial path!
Ready to take your course out of your head and into bestseller status? Enroll in my new Online Course Jump Start program: https://coursecreationboutique.com/jumpstartprogram
When Your Online Course Build Gets Stalled, Here’s Your Next Step to Get Back on Track
Sometimes, despite your best efforts, your course launch doesn’t go as planned. (Just ask me about that group coaching program I had planned!) Instead of saying “now what??” I want you saying: I got this. Listen in to get the proven 3-step process of what to do next.
Ready to take your course out of your head and into bestseller status? Enroll in my new Online Course Jump Start program: https://coursecreationboutique.com/jumpstartprogram
Kelly Hilcove Created Her Program Out of a Desire to Help Nurses De-Stress
It took course creator Kelly Hilcove a whopping nine years to complete her “course validation”—a randomized control trial to show that yoga decreases stress levels. And just six weeks to get her course (validated by that trial) done. Hear all about her journey, including how she nurtured her students so they were ready to buy, and got her course certified for continuing education credits.
Ready to take your course out of your head and into bestseller status? Enroll in my new Online Course Jump Start program: https://coursecreationboutique.com/jumpstartprogram
Got a few jitters when it comes to recording your online course? Yes, I feel you, and I had my own bit of jitter when recently recording my brand new video series. I’ll share that recording experience and secrets to recording your own digital program with ease.
Ready to take your course out of your head and into bestseller status? Enroll in my new Online Course Jump Start program:
https://coursecreationboutique.com/jumpstartprogram/
Hear How Elaine Travis Turned a Coaching Investment Into a Career as a Course Creator
When salon owner Elaine Travis started with online courses, she had everything she needed—the content, the start of an audience, the charisma—but her offers weren’t quite landing. Then she joined my Mastermind, pivoted her marketing strategy, and a new online world opened up for her. Listen in as she talks about how she invested in herself, scaled her business, and was able to fulfill her course creation dreams.
Did this inspire you to create your course? Grab my game plan to create a bestselling course just like Elaine. Coursecreationboutique.com/gameplan
Stand Out from Your Competition and Attract Raving Fans
A critical part of being a course creator and expert is standing out with your own unique voice—whether you’re delivering your content via video or writing copy. In this episode we tackle how to make your writing voice uniquely you, so you can stand out from the rest.
Did this inspire you to create your course? Grab my game plan to shortcut your online course efforts. Coursecreationboutique.com/gameplan
Why I Don’t Want You to Waver with Your Online Course Topic
If you're worried about the online course you’re putting together right now, or if you feel like you're spending a lot of time and energy onthis one idea, my job today is to convince you to stick with it. I walk through four reasons to press forward with your current idea and how to efficiently get it launched.
Did this inspire you to create your course? Grab my game plan to shortcut your online course efforts. https://coursecreationboutique.com/gameplan
Here’s What You Need to Know as a Course Creator
Social Media. You know it’s important, but what do you focus on as a course creator? What are the trends and insights that are truly meaningful for you? In today’s ep I interview the lady I turn to for Social Media guidance, consultant Djani Schafer. Tune in to hear what really moves the needle for your SM efforts.
Did this inspire you to create your course? Grab my game plan to shortcut your online course efforts. Coursecreationboutique.com/gameplan
Pricing Mistakes Course Creators Make That Prevent People From Buying
Unsure how to price your course once you’ve created it? You aren’t alone. When it comes to selling your course, you can have the most transformative course offer in the world, but if it isn’t priced and positioned right for your ideal student, then it won’t sell. That’s why, on today’s podcast, I’m breaking down the common mistakes I see course creators make when pricing their courses and what you should do instead so you can confidently move forward and have sales success.
Did this inspire you to create your course? YOU CAN DO IT! In just 6 weeks! Sign up for the waitlist for my 6-Week Accelerator here: https://coursecreationboutique.com/sixweeks
It’s not usually the tech, the content, or the sales strategy stopping you from creating a course and putting it out into the world. Often, it’s the FEAR that prevents you from taking action and getting your course to market. So we’re diving into the MOST COMMON fears I see course creators face and how to get past them to course creation success. Get your course done! I am creating a self-paced 6-Week Accelerator so you can get your course done FAST. Sign up for the waitlist here and you’ll be the first to know when it opens! https://coursecreationboutique.com/sixweeks
Ready to scale and share with the universe your special course or service? All it takes is a few steps to get started in this digital world. Get ready to put yourself out there in an entirely new way!
Did this inspire you to create your course? YOU CAN DO IT! In just 6 weeks! Sign up for the waitlist for my 6-Week Accelerator here: https://coursecreationboutique.com/sixweeks
Five phases of course creation
When it comes to building your online, there’s a TON of info out there! How do you cut through the noise and find the tidbits that really move the needle? In today’s episode I'm talking about 5 core, integral questions to ask yourself when tackling course creation. I demonstrate how you can streamline and shortcut your course creation time with 5 simple steps. (🤫 PLUS bonus: how to abandon perfectionism.)
Did this inspire you to create your course? YOU CAN DO IT! In just 6 weeks! Sign up for the waitlist for my 6-Week Accelerator here. 6-Week Waitlist
3 Steps to Step It Up
I’m a huge fan of feedback first when it comes to digital courses. Ya know, get it done quick and dirty, no perfectionism. But what happens after you get your course out into the world? How do you know when it’s time for a revamp? How can you make it EVEN BETTER? On today’s episode, I’m diving into the main questions you should ask yourself to get clarity on the what, why, and how of upleveling your course.
Meet Your Audience Where They’re At
Course creators…I don’t want you to create a course with incredible value and an entire launch strategy WITHOUT understanding your audience. My guest today, Prerna Malik, genius copywriter and launch strategist, shares actionable strategies for how to meet your ideal student where they’re at in the customer journey and structure your sales sequences intentionally. You’ll want a notebook for this one!
Megan Hensley, Donkey Farrier extraordinaire and 6-Week Accelerator graduate is here to talk about her journey creating her online course, the roadblocks and fear she had to push through, and all the incredible opportunities that have come her way since she launched.
Did this inspire you to create your course? YOU CAN DO IT! In just 6 weeks! Sign up for the waitlist for my 6-Week Accelerator here. 6-Week Waitlist
Simplify Your Online Course Business
When it comes to online course creation, we get stuck in all the little pieces we think that we need. On today’s episode, we’re simplifying it with my friend and launch expert, Salome Schillack. Salome has a model where she breaks down launching into three key pieces, so you have the step-by-step formula for your digital course launch.
Get your course done! I am creating a self-paced 6-Week Accelerator so you can get your course done FAST. Sign up for the waitlist here and you’ll be the first to know when it opens! 6-Week Accelerator Waitlist
https://coursecreationboutique.com/sixweeks
10 Online Course Creation & Marketing Lessons
Episode #100 party! Today on the podcast, I discuss the course creation lessons my team and I have learned, mindset tips to support you in building your online course business, and how to navigate common challenges that pop up (like sales, hiring team, systems, and launches). Come celebrate with us!
Since we talked about getting your course out and you’re feeling all inspired… My 6-week Course Creation Accelerator will help you get your course to market FAST. Sign up for the waitlist here, so you’re the first to know when it opens next! 6-Week Course Creation Accelerator Waitlist
Validate, Earn Money, and Gain Confidence!
I see so many online course creators put so much pressure on a robust course - when really, they have everything they need to move forward! WITHOUT it feeling so damn risky. In today’s podcast episode, you’ll hear two different methods for validating your course (while earning money in the process) that allow you to gain confidence, test your market, make improvements, and have leads for future students. This episode will leave you excited to take action! Listen in!
Since we talked about getting your course out and you’re feeling all inspired… My 6-week Course Creation Accelerator will help you get your course to market FAST. Sign up for the waitlist here, so you’re the first to know when it opens next! 6-Week Course Creation Accelerator Waitlist
There are so many pieces to consider when creating your offer for your online course business. Toni Bache is an online business coach who helps women build and scale their high-ticket memberships, and today she’s on the podcast talking about navigating digital offers. We chat about how to get your offer out before your course is complete, get immediate feedback from your students, and how to navigate common challenges when offering a digital course (like wanting more TIME and working with your spouse!). Listen in!
Miss the 6-Week Accelerator? No worries! It will be delivered again in a different format soon so you can get your course to market FAST. Sign up for the waitlist here, so you’re the first to know all about it! 6-Week Course Creation Accelerator Waitlist
Build a Business & Life with Intention
Meet my business coach, Patty Vogan-Geyer, whose mission is to help CEOs, executives, and teams achieve their full potential. Patty shares her wisdom and mindset strategies to deal with roadblocks in your business, take intentional action, and get clarity on your vision. Listen in for the inspo!
3 Ways to Reuse & Repurpose
You don’t have to overcomplicate your course creation or wait until you have fleshed out the perfect course to start — there’s a good chance you already have the groundwork for a course. In this episode, you’ll learn 3 ways to turn what you already have into a course.
Miss the 6-Week Accelerator? No worries? It will be delivered again in a different format soon so you can get your course to market FAST. Sign up for the waitlist here, so you’re the first to know all about it! 6-Week Course Creation Accelerator Waitlist
*3 Ways to Add Humor & Storytelling to Your Content*
There is so much focus on creating the lessons and educational aspects of your course, that you might be overlooking the emotion in your scripts! You want the storytelling, the humor, the ability to lighten the mood and connect to your students with your personality…Today on the podcast, I’m sharing 3 ways to punch-up your course scripts to make them more compelling and impactful for your students.
Miss the 6-Week Accelerator? It will be delivered again in a different format soon so you can get your course to market FAST. Sign up for the waitlist here, so you’re the first to know all about it! 6-Week Course Creation Accelerator Waitlist
How to Take the Fear Out of Sales
Your mentors also need mentors! Today, I’m bringing you Victoria Gibson, marketing and sales queen and one of the most amazing mentors when it comes to teaching how to sell. Victoria is dropping all the value, strategies, and mindset tips to sell like a boss!
Want to create a course but miss the 6-Week Accelerator? No worries? It will be delivered again in a different format soon so you can get your course to market FAST. Sign up for the waitlist here, so you’re the first to know all the deets! 6-Week Course Creation Accelerator Waitlist
5 Steps for Your Next Leap of Faith
Today we’re inspired by an unlikely source, and asking: Where can you take a leap in your course-based business?
Miss the 6-Week Accelerator? No worries? It will be delivered again in a different format soon so you can get your course to market FAST. Sign up for the waitlist here, so you’re the first to know all about it! 6-Week Course Accelerator Waitlist
5 Reasons to Start with THIS Type of Course
I recommend several types of digital courses depending on your audience and overall business goals, HOWEVER, there is one type of course that I see get completed, that I also believe is the most successful course to begin with: THE STARTER COURSE. Listen in on this episode where I talk about what a starter course truly is, break down the 5 reasons this is the BEST first course, and discuss what to do next to create the outcomes you want for your students. If you are ready to create a course, this is a MUST LISTEN.
Miss the 6-Week Accelerator? No worries? It will be delivered again in a different format soon so you can get your course to market FAST. Sign up for the waitlist here, so you’re the first to know all about it! 6-Week Course Creation Accelerator Waitlist
A Page You Don’t Want to Overlook
I want you to maximize every opportunity to attract your ideal student to your course, so this episode is all about the checkout page, a space you can capitalize on to make it EASIER to BUY. I’m breaking down 5 hacks you’ll want to implement in your checkout page when marketing your course.
Miss the 6-Week Accelerator? No worries? It will be delivered again in a different format soon so you can get your course to market FAST. Sign up for the waitlist here, so you’re the first to know all about it! 6-Week Course Creation Accelerator Waitlist
A 3-Step Process
What are your biggest dreams for your course creation business? Don’t limit yourself! DREAM BIG. Then, listen to this episode where I break down 3 steps for how to achieve them.
Miss the 6-Week Accelerator? No worries! It will be delivered again in a different format soon so you can get your course to market FAST. Sign up for the waitlist here, so you’re the first to know all about it! 6-Week Course Creation Accelerator Waitlist
Because Course Creation Will Have Setbacks
One thing that’s inevitable as you’re creating a course, running your business, and LIVING LIFE? Failure. A performance strategist and podcast host who helps high achievers in sports, business, and life, James Reid (J.R.), is on the podcast today to talk about planning for failure. A course creator himself who has been through TWO course launches that didn’t go how he expected, J.R. dives into the mindset and action necessary to plan for failure.
Miss the 6-Week Accelerator? No worries? It will be delivered again in a different format soon so you can get your course to market FAST. Sign up for the waitlist here, so you’re the first to know all about it! 6-Week Course Creation Accelerator Waitlist
Talk directly to your ideal students with these three strategies
Your ideal student doesn’t want to feel like they’re lost in a sea of generic launch emails and social media posts. They want to feel like you’re speaking to them personally, and that YOU and your system can deliver them their desired outcome. You CAN speak exactly to that person who your course would help by personalizing your course launch. In this episode, I teach you three strategies to do just that.
Miss the 6-Week Accelerator? No worries? It will be delivered again in a different format soon so you can get your course to market FAST. Sign up for the waitlist here, so you’re the first to know all about it!
The answer may surprise you.
SURPRISE! You DO NOT need to have a finished course to launch it! But how am I supposed to sell something that isn’t even finished?! I can’t do that! Well, push play, because, in today’s episode, I’m diving into the why, how, and what you need to launch.
Want to get your course completed and launched in just SIX WEEKS?! Check out my 6-Week Accelerator here. Spots are limited and it’s the last time I’ll be doing the Accelerator LIVE - it’s time to get it done! Sign up here! CourseCreationBoutique.com/sixweeks
The 5 Factors That Will Predict Your Course Success
What differentiates those people who DO get their course out into the world and those who DON’T? Today, we’re talking about the success factors I’ve seen that allow people to get their course across the finish line and out into the world!
Visit coursecreationboutique.com/sixweeks to learn more!
If you want to get your online course done in just 6 weeks, I’m launching my 6 Week Accelerator LIVE for the last time! I’d love to help you make this happen. This is a small group with one-on-one access that will fill up quickly, so be sure to save your spot here.
Discover how in-demand college counselor and The CollegeMind founder Shannon Brady translated her one-on-one expertise into a comprehensive online course that works for any high school student. Listen in on a REAL story about an expert in her field releasing her first course, and her phased path to going online full-time.
If this episode inspires you to get started on stepping into your course creation journey, check out my 6-Week Accelerator here. Have your course ready to go in SIX WEEKS with a course coach and a group of peers committed to your success! Spots are limited – save your spot! CourseCreationBoutique.com/sixweeks
COURSE CREATION INCUBATOR EPISODE #84: OUR NO-FAIL HIRING PROCESS 5 Steps to Hire Course Creation Help
Hiring is one of THE BEST ways to scale and move the needle with your course and business, and I’ve got your do’s and don'ts for getting the right hires in place—and how to start in the first place! Listen to this workshop to take the guesswork out of hiring and get some help TODAY.
If this episode inspires you to get started on stepping into your course creation journey, check out my 6-Week Accelerator here. Have your course ready to go in SIX WEEKS with a course coach and a group of peers committed to your success! Spots are limited – save your spot! CourseCreationBoutique.com/sixweeks
How to Relaunch Your Business with Hilary DeCesare Get Past Imposter Syndrome and Create the Course (and Life) You Want
You are always able to shift—in your life, business, relationships. That’s my friend Hilary DeCesare’s specialty. As a business expert and CEO of the Relaunch Co., Hilary helps serve those who want to stop living a life on autopilot. Today on the podcast, we’re talking about her course creation journey, how it transformed her business, and the mindset shifts she cultivated along the way. This dose of inspiration will hopefully get you fired up to take action!
If this episode inspires you to get started on stepping into your course creation journey, check out my 6-Week Accelerator here. Have your course ready to go in SIX WEEKS with a course coach and a group of peers committed to your success! Spots are limited – save your spot! CourseCreationBoutique.com/sixweeks
Decide which is your priority course today!
Diving into a few FAQs today: What if I have too many ideas?! Which course should I create first? Maybe you serve different audiences, have A TON of different things you can teach, and a lot of ideas on how you can teach it. Today I’ll dive into the elements to consider when you have too many ideas and need to decide! Listen in for all of the clarity.
If this episode inspires you to get started on stepping into your course creation journey, check out my 6-week accelerator here. Spots are limited and it’s the last time I’ll be doing the Accelerator LIVE - plus, you could have your course ready to go in SIX WEEKS! Save your spot! CourseCreationBoutique.com/sixweeks
Your 3-Month Plan for Success
Want to launch your course in just THREE MONTHS from now? Well, let’s get it started by starting to prepare your audience to buy! Listen to today’s episode for actionable steps to take each month to get your audience in shape for your launch.
If this episode inspires you to get started on stepping into your course creation journey, check out my 6-week accelerator here. Spots are limited and it’s the last time I’ll be doing the Accelerator LIVE - plus, you could have your course ready to go in SIX WEEKS! Save your spot! CourseCreationBoutique.com/sixweeks
Take the Stress Out of Launching
Today’s guest is Brenna McGowan is an award-winning email copywriter and launch extraordinaire. We talk all about prelaunch: the what, why, and how. Brenna drops all of the value on how to keep your audience engaged and ready for your launch.
If this episode inspires you to get started on stepping into your course creation journey, check out my 6-week accelerator here. Spots are limited and it’s the last time I’ll be doing the Accelerator LIVE - plus, you could have your course ready to go in SIX WEEKS! Save your spot! CourseCreationBoutique.com/sixweeks
The 7 Questions to Ask When Deciding On Your Next Opportunity
If you’re trying to grow your business but keep getting distracted by shiny objects that might be GREAT opportunities, but don’t serve your core mission or goals, this episode is to help you get clarity. Listen in and learn what questions to ask yourself to learn whether an opportunity is something you need to focus on right now, or if it’s something distracting you (a.k.a. a “squirrel”) from your target outcomes.
If this episode inspires you to get started on stepping into your course creation journey, check out my 6-week accelerator here. Spots are limited and it’s the last time I’ll be doing the Accelerator LIVE - plus, you could have your course ready to go in SIX WEEKS! Save your spot! CourseCreationBoutique.com/sixweeks
The Trap That Can Stop You From Taking Action
If you have an incredible course idea, but haven’t created it… If you’ve started the creation process, but keep getting caught up with procrastination… If you have created a course packed with value, but are hesitant about marketing it… This episode is the motivational pump-up you needed! Hit play!
Check out my 6-Week Accelerator - get your course done in six weeks! visit coursecreationboutique.com/sixweeks to join the waitlist
A Pre-Launch Strategy for Success
I believe that providing FREE value is one of the bestways to build trust with your ideal student as you demonstrate that working with you can help them achieve t even GREATER results. That’s why I’m such a fan of hosting a challenge for your audience. In today’s workshop episode, you’ll learn the what, why, and how of holding a challenge to sell your course. Listen in!
Join the 6-Week Accelerator Waitlistand get your course done in 6 weeks!
The Most Underestimated Search Engine for Online Course Creators
Pinterest is well known for DIY crafting, fashion inspo, and home decor…but IT CAN ALSO be the platform you use to drive discoverability and brand awareness for your course. Listen in on this conversation with Pinterest Strategist Meagan Williamson to discover how to embrace Pinterest Marketing in your business, and attract the ideal student to your online course.
Save your spot on the 6-Week Accelerator Waitlist
How to Use PR as a List-Building Tool
Amping up your public relations efforts can help you list-build, grow your audience, and build authority. I’ve brought on my friend, Jennifer Berson, PR expert, to help you learn the ins and outs of starting with media and public relations. Listen in!
Accelerator Waitlist coursecreationboutique.com/sixweeks
Visualize Your Future Online Course Success
Manifestation is a powerful strategy when it comes to intentionally making your course creation dreams come true. In this episode, my friend, mentor, and personal development speaker Loren Lahav shares inspiring methods for gaining clarity, asking the Universe for what you truly want, and not allowing fear to hold you back throughout the process. If you want to get your course created this year, listen in to get in the right mindset.
5 Areas That Could Trip Up Your Success
Are you ready to get your online course across the finish line? NOW…there may be things holding you back. Today, you’ll learn what to avoid those pitfalls throughout the 5 phases of course creation that could prevent you from success.
Join me and a small group of fellow creators who share your dedication to success. I’ll help you get your course done and ready to welcome students in just 6 weeks. https://coursecreationboutique.com/sixweeks
Your LinkedIn Growth Questions Answered
Are you ready to embrace a far too underutilized social media platform? I’ve brought on Adrienne Weimer to share her tips for using LinkedIn to generate leads for your business. This doesn’t have to be a placeholder for your online resume! In this episode, you’ll learn the why, what, and how of mastering LinkedIn.
Fast track your online course creation with my Gameplan!
https://coursecreationboutique.com/gameplan
Your Formula for Getting on the Right Podcasts to Grow Your Audience
In this value-packed workshop with Christina Lenkowski, the podcast publicity queen, we’re talking all about how course creators like yourself can book out podcasts to grow your audience. She even gives you a three-step formula for pitching that you can put into action NOW!
Take the Decision-Fatigue Out of Your Potential Launch Plans
I came up with 3 paths to lead you when it comes to launching your course and I can’t wait to share them! In this episode, you will learn the criteria to look for to know when it’s time to launch AND what action to take if it isn’t [HINT: This isn’t a bad thing].
Do you love this podcast? Thinking about working with me? Check out my Pep Talks Audio Series to Bust Through Your Roadblocks!
coursecreationboutique.com/audioseries
Learn How To Be More YOU on Camera
Listen in on my conversation with Dawn Eason, a seasoned actress and producer and master of effective storytelling. In today’s episode, she’s giving you all the tips and mindset tools to be comfortable on camera and persuasive in your communication, so you can authentically engage your audience.
Enroll in Bo Eason's Story Challenge: boeason.com/ginachallenge
Creating Consistent Content Can Be Simple AND Effective
How great would it be to get ahead with your weekly content? Today on the podcast, I’m walking you through my process of how to create a month’s worth of your content or course lessons in one week to save you time and sanity.
Guide to building your online course with ease: coursecreationboutique.com/gameplan
A 7-Step Process to Prevent Course Creation Overwhelm
If you feel overwhelmed when you sit down to create a lesson for your course, LISTEN UP.
Scripting with structure is your answer!
Which is why I’m breaking down the 7-Step Process to simplify this and prevent the analysis paralysis that can often come with your course creation journey!
Guide to building your online course with ease: http://coursecreationboutique.com/gameplan
A 4-Step Process to Get Clarity on Your Vision
How do you know where to start without getting overwhelmed? What should you focus on? How will you make time for it all?
In this episode, I sit down with the time-management, burnout-prevention, business genius and best-selling author Collen Hauk to talk planning for 2022!
Hit play to learn how to get clarity on your vision for the year ahead.
New to courses? --> https://coursecreationboutique.com/start
What To Do AFTER Your Online Course
You’ve done a lot of work converting your students, but what do you do after they are done with your course? Many students make the mistake of loving ‘em and leaving ‘em...but not you! You are going to create a clear customer path for your students that will support them and set you up to build a sustainable business. Need help with this? I got you! In this episode, I’m breaking down my 3-step process for you to create a path for your customers.
Content Generator Worksheet
Simple ways to shift your mindset and manage your energy
My special guest, Ranbir Puar, TEDx Speaker, Writer, Podcaster, and life coach sits down to chat with me about stress, overwhelm, and how to approach all of it differently on this week’s episode. Feelings of stress can all too often plague creatives and Ranbir and I share some tips to starting new practices, shifting our mindset, and the importance of meeting your basic needs.
3 Steps to Engaging Buyers Before Carts Open
Selling can seem...intimidating at times. Warming up your audience, preparing them for your offer, and nurturing interest is all part of that eventual “pitch.” You want your clients to be ready and waiting for those doors to open. Today I’m sharing 3 steps to focus on BEFORE launching your core content, to ensure you’ve got paying students.
How to avoid them, learn from them, and set yourself up success
I’m sharing some of the most common what NOT to-do’s with you. I see many students making these 5 mistakes as they set out to create a digital course. From creating your content with no audience in mind, to doing “light” market research, these mistakes are totally avoidable! Ensure a smoother process by looking out for these pitfalls I’ll be sharing today.
10 Elements of a Best-Selling Course Checklist
Course Creation Boutique Instagram
How to tease your audience without giving it all away
As far as lead magnets go, there is a “sweet spot” to success. The spot where it’s valuable or interesting enough to your potential students for them to give you their email, but also doesn’t give too much of the good stuff away upfront. How do you strike the balance? I’m sharing three ways to create an exciting lead magnet that converts followers into buyers. Listen in!
How a combined social media and email marketing strategy is the best way to engage your people
With Facebook and Instagram down last week the conventional wisdom of “social media is key” is not so safe anymore. That is why this week, Hillary Bennett shares her tips to help you build and nurture your email list. You will discover how to keep your following engaged and get those students without the risk of solely relying on social media!
Tips on How to Nail Your Look With Confidence
My guest Alma Barrero shares insight on what your style choices say about you, and how to convey the right brand to your audience whether in-person or online. She discusses why color choices matter, how to curate your look to make a solid first impression, and what tricks you need up your sleeve to set yourself up for success.
This week I’m serving up some practical tips for setting you apart from all the competition and giving some unconventional wisdom to help your digital course stand out in the crowd. I’ll be sharing why competition is a good sign, why partnering up doesn’t have to be a conflict of interest, how starting small is actually SMART, and why your unique story is what makes all the difference.
15 years of friendship, 10 years in business for ourselves, millions of dollars of revenue generated—Amy and I look back on our digital course careers.
Amy Porterfield isn't just a wildly successful online entrepreneur. She's also one of my closest friends. Together, we'll look back at our digital businesses and share what we've learned to shortcut you to faster growth. We'll discuss how to nurture potential students, connect with them on the deepest level and use your content to draw them deeper into your community.
How to Outline & Organize Your Course WITHOUT Losing Your Mind
Trying to narrow down your content can sometimes feel like cramming your entire closet into a suitcase. You want your course to flow, give value, and have a clear process. This week, I show you how one exercise can lay out your course from A to Z without overwhelming your students(OR yourself!).
Why Imposter Syndrome was One of Her Biggest Challenges, How She Crushed it, and Found Success
Forget about not having a large enough audience, growing your email list, or being the “greatest” in your field before starting a course! My special guest, Paige Schulte, busts all these myths and shares her personal digital course journey that led to $150k.
How to set your business up for success…what every course creator wants to know.
What is the purpose behind your course? How do you want it to impact your students? I’ve got 3 crucial choices I want you to make, plus some solid advice on how to avoid decision fatigue, why nurturing your audience is your key to traction, and how the material for your course may be hiding in plain sight.
How This Mom of Two Went from Newborn Sleep Consultant to Course Pro and In-Demand Influencer
Course-creation PRO Susie Menkes dishes on why she created courses in addition to being a successful consultant, why the boutique experience is the best way to support your customers, and how she set out to diversify her offerings for maximum reach + impact.
Create Success in Your Day-to-Day With These MUST-HAVE Habits
I share four crucial habits for course creators to practice in order to experience results and long-term success. From the importance of visualizing your success, to the benefits of having multiple routines, I walk through the systems I find move the needle for my course creation business.
How to Boost Momentum in Your Course Creation in 3 Easy Steps
Are you feeling stuck in the middle of your course creation? Learn how course creators just like you are getting out of that mid-way funk. This episode guides you through three simple steps you can put into action today to get unstuck and cross the finish line.
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The action steps every course creator needs to up-level their promo
This episode of our Launch Series shows you tangible steps you can take to up-level the promotion of your online course. Whether you're weeks away from your launch or already mid-launch, it’s never too late to create a strategy that works. You’ll learn how your promo will benefit from simple, yet powerful pivots to engage students and enroll new ones.
How She Went from Coaching, to Events, and More
In this episode, I’m talking with Laurie Shopland, one of my dear friends and a former student. Laurie and I met when she and her husband, Jim, worked with me in a year-long course creation journey. Although her business didn’t evolve as she had first envisioned, Laurie took the tools she learned along the way to build her thriving membership program, Joy Club.If you've ever felt uncertain about your path as an entrepreneur—or you want to get inspired by a real-life success story—tune in to hear Laurie’s story.
An in-the-trenches workshop to help you ace your next promotion
The truth is, launches come in all shapes and sizes. And, if you've got a course, you're ready for a launch. It's just that simple. And, this week, I want to show you how true that is. Join me for an in-the-trenches view of what it looks like to plan a launch, real-time.
Taking the Intimidation Out of Launching
This is the first episode in our “Launch” series! This week we are taking a trip away from course creation-land for a few episodes to focus on course launching. When you hear the word “Launch,” what do you picture? Many people feel afraid or overwhelmed when they hear the “L” word, but we have a gameplan to ensure that you stay on top and in control for your campaign. There are 3 questions that will set you up for a successful campaign launch.
Build rapport with your students through intentional storytelling
As a course creator, it’s likely you’ve heard about the power of story. You know that sharing real-life examples and humor can help students connect with you and add value to your course. However, you might not think of yourself as a storyteller and find that you’re holding back because you don’t know where to begin. If so, this episode of CCI is for you! Listen in as Mike Pacchione shares how we’re all wired for a good story, his success in leaning into his audience through storytelling, and tips on how course creators can use stories as teachable moments
Thinking of starting a podcast? Here's why that's a great business idea...
Every course creator should have a podcast, and I tell you exactly why in this episode. Not only is podcasting a fantastic list-building opportunity, but it can also get you in front of new audiences by collaborating with other podcast hosts. So, if you’ve been thinking about starting a podcast, here are some solid reasons why hosting a podcast is a smart business move, plus some quick tips to get you started!
8 tools every course creator needs when in business-building mode
Your course needs planning and strategizing tools that can support the longevity of your business. This episode highlights eight tools that every course creator needs. You may be surprised to discover that your internal systems don’t have to be expensive to be effective. Here is your guide to my team’s true and trusted faves!
Realign your focus and crush your goals
Do you remember those goals you set on New Year’s Day? If they’ve fizzled out or you’re in a mid-year slump, then it’s time to regain that audacious focus. The truth is, we don’t tend to measure where we are month to month. So by June, you may lose sight of the goals or outcomes you set for the year. This episode will help you reassess, get back on track, and crush your goals.
Ditch being camera-shy
Showing up on camera can be a heck of an intimidating process for some. In this episode, I chat with my friend Chris Holloway about how to ditch being camera shy and show up authentically for your online students. This one is for rookies and seasoned course creators, too.
You’ll Relate to My Latest Confession 🤫
Let’s talk about what happens when you feel your attention slipping away, you haven’t been yourself, you’re struggling with your course creation, you’ve hit a slump—and, more importantly, how to get it back. In this week’s CCI episode, I address the “creation slump” issue head-on. Listen for my 4 steps on getting your mojo back!
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Why curiosity is key in establishing your brand voice
Are you assuming you know more about your students than you actually do? This week’s CCI episode is packed full of tips on finding and perfecting your brand voice. Marketing genius (and my mentor!) Marc Figueroa will be dissecting the most important aspects of a brand voice, the value of digging deep, and how to humanize your ideal customer. You’ll want to take plenty of notes during this one!
How to Make Sure You’re Serving the Right Students
You’ve probably heard about ‘Ideal Customer Avatar’ and how you need to do research before building your course... but I’m willing to bet there’s a chance you’re not doing it right. When it comes to knowing your ideal students, many exercises have you stop after demographics and behaviors, but in this week’s episode, I’m taking things further and sharing two more elements to bring to the table if you really want to know your ideal avatar.
Grab Your Audience’s Attention with Special Add-Ons
Bonuses are a great way to take on any objections from your students, and over-deliver on value. In this mini-workshop, you’ll discover five ways to brainstorm effective bonuses for your next online course.
How to Use Social Proof to Really Sell Your Course
It’s time to dive into a critical component of promoting your course: telling your students’ success stories. That’s right, testimonials! You need to have social proof that you have brought results for people. Because, when it comes down to it, the first thing people are going to want to know is if you're the expert, if you’ve gotten results for others, and if you’re going to get those results for them too. Testimonials are more than just one-off opinions, so in this week’s episode, I’m sharing how to use your testimonials to tell a story that’s going to really attract paying students and sell your course.
3 Tips to Attract and Convert Buyers
As a course creator, you should be working on building your database of buyers from Day One. Wherever you are in your list-building journey, I’ve got a firecracker resource for you—my friend and online marketing rockstar, Selena Knight. She’s sharing how to put your list-building on autopilot so you can start scaling your business and really selling your course.
3 Reasons You Should Be Charging More
One thing I see course creators struggle with—across the board—is pricing their course. And for the most part, they low ball it and charge far less than they should. Which is why, in today’s episode, I’m sharing a few reasons you should be charging what your course is actually worth—and I’m betting it’s going to be more than you think. Because, YES, you can charge that much.
When I talk about the course creation process, making your offer is a huge part of it. After all, if there’s no offer, there’s no sale, there’s no students, there’s no course! I know it can sometimes feel sales-y and even uncomfortable, but if it’s something every course creator has to do. That’s why I brought on Maya Comerota, an incredible entrepreneur who has founded multiple six- and seven-figure companies, to chat with me in this week’s episode. She’s sharing her authentic approach to selling which will shift your whole perspective and help you find confidence when it comes to making your offers.
3 Keys to Ensuring You Get to the Finish Line
There’s a huge difference between starting a course and getting it done. There are so many course creators who start building an online course, but don’t ever get it done and out to market. In this week’s episode, I’m sharing three essentials for getting across the finish line with a course that’s DONE… And actually, done 5x faster than if you hadn’t listened to this episode. They’re the 3 Ms, and they’re key to ensuring you don’t just start a course, but that it actually gets launched.
I like to brag about my Accelerator grads fairly often, and Ann Ramsey is a poster child for the 6-Week Accelerator program. When she started in the fall, she was completely overwhelmed with the tech and the steps to make her course happen—but she stuck with me, she powered through, and she launched her course and welcomed a full group of students within a couple months! In this week’s episode, she’s sharing exactly how she busted through the overwhelm, faced her fears, and became a successful course creator (and how you can do it too).
Get the Cash to Start Building Your Course NOW
Though it doesn’t take a ton of money to start building an online course, it does take an initial investment. I’ve seen course creators stall in building their courses because they don’t have the money to make it happen. And as a result, the course just stays an idea. I don’t want cash to ever be a barrier for course creators, so in this week’s episode, I’m sharing five creative ways to get some cash to finance your course—and add to your bottom line.
How to Manifest More in Your Life + Course Biz
I find that course creators have a pull to do and live “more” and “better”—but they don’t know exactly what that means or how to get there. And I want every course creator to achieve their best and realize their dreams—so I brought on entrepreneur, fashionista, and manifestation expert, Melissa Goodwin to help us all do just that. In this week’s episode she shares her secrets for harnessing your energy to create an online course, business, and life that reach their fullest potential.
Help More, Make More, Skip the Burnout
If you’re a consultant or coach and you’re still trading in your time for dollars, boy do I have another alternative for you! An online course can help you expand your reach, diversify what you can offer your clients, and save you from burnout. But how do you translate what you’ve mastered teaching one-on-one and make it work for the masses? In this week’s episode, I’m sharing three reasons every consultant should have a digital course and exactly how to make it happen.
The Can’t-Miss SEO Hacks to Help You Attract Quality Buyers, Consistently
If you’re not making SEO the foundation of your online copy, you’re missing out on a huge advantage when it comes to selling your online course. In this week’s episode, I’ve asked my Insta friend and award-winning SEO strategist Pri Kruijen to drop some knowledge. She’s sharing five tips that’ll make a huge difference in your SEO strategy—and even help to sell your online course on autopilot.
Budget Like a Genius, and Know Where to Save & Splurge
Whether your online course is a side hustle or your main source of income—that income is important. How much you bring in, what you spend, and how you spend it can make a difference in the success of your course and your business. That’s why, in this week’s episode, I’m bringing on online business strategist Tina Tower to teach you how to manage your cash flow, and to take course business to the next level.
The Secret to Getting Your Out to Market FAST
To go live or to pre-record… that is the question I get asked all the time! A lot of course creators have qualms about going live, but I think it’s one of the best ways to get your online program out to market fast, while getting validation from your students. In this week’s episode, I’m giving you the dos and don’t of going live with your course—so if you do decide to go live, you’ll absolutely nail it!
5 Steps to Connect, Nurture, and Ultimately, Convert
Connecting with your audience in between promotions is critical for you as a course creator. You want to keep delivering your expertise, remind them you’re there, give them value—nurture them. That’s why, for this week’s episode, I’m bringing on the amazing copywriter Megan O’Leary (who has written for Ryan Levesque, JJ Virgin and Bo Eason) to give us her secrets to writing compelling emails. (You’re gonna wanna take notes!)
And Give Your Students the Exact Transformation They Really Need
If you have an online course with modules and modules and lessons upon lessons, then you have a BLOATED course. You’re trying to do it all and explain it all, but that often backfires. So, in this week’s episode, I’m giving you three questions to ask yourself to see if you’ve got too much going on and plus three steps to cut that fat (so to speak) and give your students what they really want and need from you.
Three Steps to Promoting Your Online Course Like a Boss
Are you ready to promote the heck out of your online course and go BIG? If not yet, you’re going to be ready to campaign after listening to this week’s CCI episode! I’m sharing the three steps you need to execute a thoughtful, holistic campaign. It’s time to bust out the bullhorn and really get the word out about your course!
Promote Your Online Course on IG and Get Paid Too
I want you getting the word out about your online course in BIG ways. In this week’s episode I’m tapping my friend and colleague, Cynthia Wheeler, to share ways course creators can use Instagram to promote their courses, attract real fans, and find their own paid influencer opportunities.
The Best Investments You Can Make for Your Online Course
If you want to take your online course business to the next level, you’re going to have to invest—smartly. And in this episode, I’m going to talk you into investing in your team. There are two roles I think every course creator needs to hire out for (even if you haven’t started making millions yet), and they’re the key to moving the needle in your business.
New Year, New Opportunities
New Year, new goals, and new ways to absolutely crush it. I want you starting the year on the right—by knowing exactly what to focus on. Because, let’s be real, you can’t do everything, so you’ve got to do the right things. In this ep you will find four “let’s get really honest with ourselves” questions to help you focus on what you should start (and STOP!) doing in 2021 and five bold shifts that will help you move toward the money next year (thoughtfully and elegantly!).
Tips for Creating a Deeper Impact with Your Videos
Videos are an important tool for course creators—they’re essential to creating an online course, after all. But videos can be used in so many other ways, and chances are, you’re not using them to their fullest potential. For this week’s episode, I’m chatting with Oli Bridge, a video-marketing pro at Bonjoro, and he’s sharing what your marketing videos need to stand out and convert.
As a course creator, you are BUSY—you’re doing so much more than just scripting, recording, and building your online course! And you are very likely surrounded by distractions, day in and day out. In this week’s episode, I’m sharing how to make meaningful progress happen with your online course and marketing.
Based on my experience in helping hundreds of creators build their online courses, I can tell you whether you’ve got that best-selling course within you. There is a solid difference between courses that sell and courses that flop. And in this week’s episode, I’m going to walk through five pieces that are really critical when you're creating a successful course.
One of my goals with this podcast is to introduce you to other real-life course creators who are rocking it out, and this week, I’ve got Ayurveda expert Talya Lutzker on the podcast with me to talk about how online courses changed her business. You’ll learn how she’s serving her audience while still doing things her own way—and growing her business (and confidence) with every new course and launch.
How far along are you in the scripting process? Have you redone your outline seven times and spent hours crafting and recrafting your offer—just so you don’t have to tackle the overwhelming mountain that is scripting? I know it can seem intimidating, but if you’re focusing on the right elements, it’ll totally streamline the process and make writing SO much easier. That’s why, in this week’s episode, I’m sharing 5 major truths that’ll help you figure out exactly what to include in your scripts—and what you can forget about—to make your writing process productive (and maybe even fun!).
You already know that you need to be producing quality content every, single, week if you want to sell your course. But are you producing the kind of can’t-miss content that will actually get you those course buyers? If you need some help or want to up your game, I’ve tapped my friend and stellar content creator Lisa Rigoli to share her tips for creating content that’ll help build your audience. Trust me, her methods work!
Course Formats & Frameworks You Need to Know
Not every course needs to look alike—in fact, if you want your course to stand out, it needs to stand out! There are so many different ways and formats in which to build your course, from going live with a signature course to pre-recording a fabulous mini course, there are so many options! In this episode, I dive into some of the ways you can create an online course, so you can find a structure that will work for you and really resonate with your audience.
Get Them to the Finish Line & Beyond
Here’s a sad fact many course creators don’t like talking about: Just because your students buy your online course, doesn’t mean they're going to get across the finish line. In fact, lots of students never make it to the final lesson! That doesn’t have to happen though. In this episode, you’ll learn five foolproof strategies to keep your students engaged and turn them into raving fans!
The Secret to Selling Your Online Course
As a course creator you’re also a content creator. It’s a package deal. Your content—the videos, blogs, podcasts, etc. that you’re bringing to your audience on a weekly basis—is what is going to sell your course. In this episode, I’m sharing some hot tips on how to maximize your content marketing strategy and create content that’s going to move the needle and make your online course a success.
Nothing’s Gonna Hold You Back
So often, the challenges with course creation don’t come from scripting or marketing, they’re mindset issues. And in this episode, I bring on Coach Bobby Bluford (an Accelerator Grad, course creator, and fitness + personal development coach) to chat with me about how he overcame his doubts and fears to finally get his course done—and share some tips to help you beat your inner challenges too.
The 3 ‘First Steps’ You Need to Take Right Now
Whether this is your first go at it or your third, when you’re starting to create a brand-new digital course, your first few moves can determine the success of your course. The entire course-creation journey involves many steps, and in today’s episode, I’m going over the three most crucial for when you’re beginning your build.
Your Guide to Getting the Greatest Bang for Your Buck
So many entrepreneurs and hustlers get into the course creation game as a way to make some extra income (and of course, help more people), but, if you’re not careful, you could end up spending way more than you need to in trying to get your course out to market! That’s not the best situation to be in—especially as a new course creator. In this episode, I’m sharing some insider knowledge on where you actually need to spend some money to create a stellar course, and where you can save.
The First Steps to Getting Your Course DONE
When people start out with creating a course—the ones who get it done all have one thing in common—they own their identity as a course creator. They commit, 100%. In this episode, I share how to set up the systems of accountability to help you establish the habits that will help you fully become a true course creator.
So You Keep Your Momentum & Get Things Done!
A year ago, I polled a bunch of ‘course creators’ and a whopping 93% said their course wasn't done! They were course creators without a course. When asked WHY it wasn’t done they said it was because of overwhelm, lack of time, or no accountability. In this episode, I’m going to give you tips for troubleshooting (and overcoming) these obstacles, so we can make sure you’re part of the 7%, that gets your course done.
It is the Right Time, You Can Do It, Start Here
If you’ve stumbled onto this episode of Course Creation Incubator, I’m willing to be that you’ve thought about creating an online course—but you’re still on the fence. You’re wondering, is it the right time? Will this really help my business? Can I actually pull it off? Where the heck would I even start!? Before you set the idea aside once again, hit play on this episode. I’m answering those questions once and for all.
3 Questions to Help You Hone in on Your Best-Selling Course
You’ve got your best-selling course idea, you’re building your audience, now it’s time to start building out your content! Having a content structure in place is so important when you’re building your course, and in this episode, you’ll find out exactly why. Plus, I’ll help you answer three critical questions that ensure your content is organized, so you—and your students—are set up to win.
Getting Those Potential Students Ready to Enroll
You’re putting out your course to reach a larger audience, help more people, and make more money. But in order to do all that, you need students—students who are actually going to enroll in your course. In this episode, I’m sharing five ways to build, nurture, and cultivate your audience so they turn into raving fans and students.
Finding and Loving Your Corner
Is your course going to sell and be successful? That’s kind of the biggest question you ask yourself when you start to build your course, right? Ultimately, you want to make sure you have potential students who will buy into your course, that means you have to have an idea that sells. In this episode I’m sharing what it means to find your corner and really serve your students, and why some course ideas fail (with tips on making sure yours doesn’t).
Amy Porterfield joins Gina Onativia in sharing the secret sauce to online course success
Who do you tap when you want the deets—the secret sauce—on how to create online course creation success? The best in the biz, am I right? I’m having a conversation with the queen of online marketing, Amy Porterfield, on this week’s episode. We indulge in a little nostalgia (we’ve been friends for decades!) and, more importantly, we share the three behind-the-scenes secrets you need to know before you start building your digital course.
Take Amy’s quiz and find out how to get started in the right direction with your course: coursecreationboutique.com/amyquiz
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Podcasts
6-Weeks Accelerator
Join me every Wednesday for a new podcast wherever you listen to podcasts! Stitcher, Spotify, SoundCloud, iTunes, Amazon Music, iHeartRadio, even LibSyn and Youtube! RESOURCES Episode #60: Up Your Email Marketing Game with Hillary Bennett Episode #51: If You’re Stuck in the Middle of Your Course Build Game Plan for Building a Wildly Successful Online Course—Fast FREE Checklist: The 10 Elements Behind Every Successful Online Course