Farmer & Stetz: Recent Episodes
Sam Farmer
Sam and Katarina discuss the lecture at the science museum confronting the conspiracy theories surrounding the moon landings and the wider implications with fake news and the ramifications surrounding the marketing in the cosmetics industry. Is there such a thing as a waterless product and how can we reduce, reuse and recycle in the industry.
Why is science and evidence seen as the enemy in the cosmetics industry? Clean Beauty, No Nasties, Organic, Free From are destroying the industry from within. The curious consumer is not informed, they are being manipulated and exploited by these new marketing terms. What are we afraid of? Why can't we communicate effectively? We love the cosmetics industry, it's a force for good but at the same time we, as an industry, are focussed on short term marketing gains, leading inevitably to real and prolonged damage.
We discuss our daily routines (such as they are) Favourite business books - Apps - Habits and dealing with being the main child carer whilst running a business from home.
Katarina and Sam discuss the Natural, Organic and Clean movement and the safety issue it raises, In cosmetics show from Paris and Social media.
After another failed jingle attempt, Katarina and Sam discuss issues in cosmetic Marketing and misinformation, PR & Is there such a thing as a Waterless Cosmetic product?
Katarina and Sam discuss some of the things you might want to consider if you are thinking of creating a cosmetics brand.
Katarina and Sam return to discuss the magazines and websites they read and use every week.
Sam and Katarina discuss their opinions on the difference between a pharmaceutical and a cosmetic, the confusion surrounding these in the UK and USA. We also discuss the implications of operating a cosmetic brand with BREXIT on a few weeks away.
Katarina and Sam discuss the current favourite 'buzz' words such as Natural, Organic, Clean, Vegan, Vegetarian, Sustainable. The danger of moving away from Scientific evidence in the formulation process.
Sam kicks off over 'Clean' Beauty and Katarina brings some clarity to the discussion.
Katarina and Sam talk about NPD, the complexities of managing the salt curve including when and if you should move onto the next product.
Instagram is full of possibilities for a brand but it's a minefield of false hope, fake followers, dubious morals, unresolved ethics as well as being great fun. Katarina and Sam discuss their experience with the social media platform.
Katarina and Sam chat to award winning make-up artist, Daniel Sandler. Listen to his incredible journey and how Daniel created his eponymous, multi award winning product range.
Sams been to a lecture by Dan Whitby of Lake Personal Care about the latest studies in Circadian Rhythm and its potential in Cosmetics. Katarina shines some light on the legal case L'Oréal have brought against Drunk Elephant.
We discuss the use of social culture in advertising cosmetics. Plus, find out why the marketing word - 'Cosmeceutical' - doesn't mean anything in reality. The UK laws are very clear.
Katarina and Sam discuss the growing trend of Cannabis in skincare, the issues with logistics and should you take investment.
Katarina and Sam talk to Perry Romanowski - President of the USA's Society of Cosmetic Chemists
Sam reports back from the Packaging Innovation Show, we talk Brexit and Katarina talks about the Micro Story Marketing Strategy.
Cosmetic news to hit the press this week, Eyebrow dye regulation and AI in formulation. Will the human cosmetic formulator ever be replaced?
We discuss the social pressures on shaving body hair for both men and women. Stem Cells in Skin care, what is that all about?
Sam's microphone is broken but if you can bear with the sound, we talk about the complexities of instagram, Botox on the High Street, the rumoured potential sale of Elemis and the dreaded - Probiotics and the Microbiome.
Marketing skill or Formulation breakthroughs? What are the elements to a successful Cosmetic brand?
Katarina and Sam discuss the latest PR tricks being used to try and get attention in an over saturated market and cut through the endless amount of product launches.
'The only way to have a successful cosmetics brand is to leverage existing fame and online influence.' Katarina and Sam discuss the pros and cons of this statement.
Katarina is in Sweden this week and we discuss stories of the week before attempting to understand why you would want gold or diamonds in your cosmetic products.
Sam and Katarina address some cosmetic misinformation and ill advised tech applications. The race to sell on Amazon, who's winning?
We discuss what has grabbed our attention this week and set a challenge to see who will be first to master Amazon.
This week we try a slightly different format and discuss why and how we formulate our products, the problem with certification and the freedom of owning your own brand.
Katarina and Sam discuss this weeks industry news and the confusion around the marketing term ‘Detox’.
Katarina and Sam discuss the complexity of sunscreen formulation and delve into history of Stereotypes
Katarina and Sam talk cosmetic misinformation and delve into the complex area of Packaging for the Beauty industry.
Katarina and Sam pick out beauty industry stories that have grabbed their attention this week and discuss the future of Beauty Retail.