SearchChat: Recent Episodes
SearchChat
Why Enterprise Site Search is Hard for IT Teams Let’s face it, managing a large, B2B website is challenging -and IT owns the problem! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur take another deep dive into site search technology, and discuss how IT teams can overcome obstacles, and help…
The post Why Enterprise Site Search is Hard for IT Teams – SearchChat-Ep 2.19 appeared first on SoloSegment.
The Customer Journey IS the Goal There’s a better way to think about your B2B website traffic! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about some of the mistakes companies are making when analyzing visitor data. Join Tim and Steve as they talk about: Why the customer journey…
The post The Customer Journey IS the Goal – SearchChat-Ep 2.18 appeared first on SoloSegment.
How Better Alignment Between Marketing & IT Leads to Better Customer Experiences If you (or your team) manage your B2B’s website, search tech, or customer experience, this is an episode for you! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how B2B Marketing and Technical teams can work together…
The post How Better Alignment Between Marketing & IT Leads to Better Customer Experiences – SearchChat-Ep 2.17 appeared first on SoloSegment.
Why Visitor Behavior is More Valuable Than Personal Data for B2B In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur discuss why B2B, enterprise organizations should focus more on visitor behavior -not personal data for successful growth. Join Tim and Steve as they talk about: Apple’s pro-user privacy change that caused…
The post Why Visitor Behavior is More Valuable Than Personal Data for B2B – SearchChat-Ep 2.16 appeared first on SoloSegment.
How MarTech is Failing B2B Marketers We get a little disruptive in this episode of SearchChat. Co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the unique challenges B2B marketers and B2B website/stack “owners” face when it comes to driving traffic, engaging prospects in journeys, and ultimately, converting those clicks and interactions. Join Tim…
The post How MarTech is Failing B2B Marketers – SoloSegment SearchChat -Episode 2.15 appeared first on SoloSegment.
The Conversational Website In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur discuss the concept of “The Conversational Website”, and how content, chat, and site search can work together to create a better overall customer experience, and drive business results. Join Tim and Steve as they talk about: What “Conversational Websites”…
The post The Conversational Website – SoloSegment SearchChat -Episode 2.14 appeared first on SoloSegment.
The (Site Search) Struggle is Real! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about why you need smarter site search, and why paying attention to site search is critical to growing your business. Join Tim and Steve as they discuss: Why investing in smarter Site Search is one…
The post The (Site Search) Struggle is Real! – SoloSegment SearchChat -Episode 2.12 appeared first on SoloSegment.
Stop Groundhogging Your MarTech Stack In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the Groundhog Day effect of looking for new tech to solve problems -instead of understanding your data better. Join Tim and Steve as they discuss: 4 Must-haves you need to create great customer experiences on…
The post Stop Groundhogging Your MarTech Stack – SoloSegment SearchChat -Episode 2.13 appeared first on SoloSegment.
Why Better On Site Search Can Help Grow Your Business in 2022 In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur explore the ever-expanding footprint and value of site search. Join Tim and Steve as they discuss: How the role of Site Search is changing, and becoming even more impactful for…
The post Why Better On Site Search Can Help Grow Your Business in 2022 – SoloSegment SearchChat -Episode 2.11 appeared first on SoloSegment.
Why 2022 will be “The Year of Site Search” Co-hosts Tim Peter and SoloSegment CEO Steve Zakur ask the question: “If you’re not engaging customers and progressing journeys, then what are you doing?” In this packed episode of SoloSegment SearchChat, Tim and Steve talk about why your tech tools need to demonstrate real business results,…
The post Why 2022 will be “The Year of Site Search” – SoloSegment SearchChat (2.10) appeared first on SoloSegment.
Your Most Engaged Customers are Using Site Search In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur share their thoughts on highly engaged and high intent customers – and how Site Search is where they’re looking when they’re trying to do business with you. Join Tim and Steve as they…
The post Your Most Engaged Customers are Using Site Search – SoloSegment SearchChat (2.9) appeared first on SoloSegment.
Why Site Search Plays a Critical Role in Growing Your Business In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how using a data-driven approach to delivering the right answers to your customers will make your customers happier and help your business grow. Join Tim and Steve as they…
The post Why Site Search Plays a Critical Role in Growing Your Business – SoloSegment SearchChat (2.8) appeared first on SoloSegment.
In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss the value of on-site search and how it can be used as both a listening tool and a technology to help you better understand your customers, and improve your business overall. Join Tim and Steve as they cover: The importance…
The post Value of On-Site Search: Increase Revenue and Customer Engagement – SoloSegment SearchChat (2.5) appeared first on SoloSegment.
In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how to use data to improve customer experience. Topics covered include: How to measure Customer Experience and what you can do with Customer Experience data. What a lack off good on-site search results and a backlog of help tickets are…
The post Improve Customer Experience by Mobilizing Your Data – SoloSegment SearchChat (2.4) appeared first on SoloSegment.
5 Proven Methods For Improving On Site Search Effectiveness In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how B2B marketers and their technical teammates can improve on site search effectiveness through a combination of preparation, automation, and collaboration with vendors. Join Tim and Steve as they discuss: How…
The post 5 Proven Methods For Improving On Site Search Effectiveness – SoloSegment SearchChat (2.7) appeared first on SoloSegment.
In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the 4 big reasons on-site search fails, the root causes of these probelms, and some of the ways B2B marketers and their technical teammates can address those challenges. Join TIm and Steve as they discuss: Avoiding the “Shiny Object…
The post 4 Reasons On-Site Search Fails and How to Overcome, Improve & Drive More Business – SoloSegment SearchChat (2.6) appeared first on SoloSegment.
In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur share even more insights about on-site search from SoloSegment’s new report, “B2B Website Engagement in a Changed World”. Join Tim and Steve as they discuss: The extra motivation of site searchers, and why you need to offer site searchers a better…
The post Site Search and Customer Experience – SoloSegment SearchChat (2.3) appeared first on SoloSegment.