The Daily Brief Podcast | Promax: Recent Episodes
The Daily Brief Podcast | Promax
The Daily Brief Podcast, brought to you by global entertainment marketing association Promax, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.promax.org or on social media @promax_global
As head of Fubo Sports Network and original programming, Pamela Duckworth brings 30 years of production, marketing and branding experience together to oversee Fubo Sports Network as well as Fubo Movie Network, Fubo Latino Network and soon, Ryan Reynolds’ Maximum Effort Network. On Tuesday, Fubo announced that it was launching Fubo Sports Network on Amazon's Freevee, making that network available on more than 155 million devices across multiple streaming platforms.
While providing sports programming to fans without necessarily having the ability to carry those games is a challenge, Fubo Sports Network has made the most of the opportunity by working with such athletes as Gilbert Arenas, RJ Hampton, Terrell Owens, Matthew Hatchett and Shawne Merriman to produce programming, distribute that programming across multiple platforms and going live with those athletes when possible. Duckworth, whose background includes car-racing and other sports productions, first learned that athletes can become premium content providers after working with Peyton and Eli Manning for 11 years.
In this episode of The Daily Brief Podcast, Duckworth talks about how she and Fubo are working to build its sports and original offerings in today’s challenging streaming environment.
From NFTs to virtual influencers, augmented reality and crypto, the metaverse may feel like the Wild West, but for brands who embrace data-driven planning and are willing to iterate and evolve, it’s the biggest opportunity out there. And it’s coming fast, so it’s something all brands will want to take into consideration as they plan for the future.
In this episode of The Daily Brief Podcast, Jason Rockman, president of customer experience agency Definition 6, and Shep Ogden, co-founder and CEO of Offbeat Media Group, introduce us to virtual influencer Zero and give us a taste of what it’s like to interact with him.
After talking with Zero, Rockman and Ogden share how successful the virtual influencer has been as he gains followers, acquiring more than 350,000, and works with brands, such as Samsung, just since being introduced in February. The pair go on to consider other ways brands should be thinking about innovating as the internet evolves into Web3 and beyond.
Earlier this year, two veteran creative directors – Ryan Summers and Brian Eloe – joined Denver-based creative agency Spillt, working with Owner and Executive Creative Director Ed Rhine. Summers comes from a motion-graphics background, while Eloe’s work has mostly been in live action, but together, the team takes on all sorts of projects as they look to expand Spillt’s clientele and expertise.
"The most unorthodox way is often the best way to find a solution," Eloe says.
Rhine, Summers and Eloe join this episode of The Daily Brief Podcast to discuss how they collaborate to deliver the best work for clients, how they try to keep their egos out of their work, and what they see coming down the pike for entertainment marketing. (Hint: it involves Web3). And stay tuned until the end for a fun, thoughtful and off-the-cuff conversation about main titles.
As Loyalkaspar Co-founder and Chief Creative Officer Beat Badenbacher hunkered down, like everyone else, during the pandemic, he began to think. He thought about how brands define the world around them and how people turn to brands – or familiar symbols – in times of strife. And then he turned those thoughts into a book.
“Somewhere Yes: The Search for Belonging in a World Shaped by Branding” combines both written and visual language to ask questions and consider ideas. More of a thought exercise than a conclusion or a prescription, the book asks readers to consider what branding means in our current society and how it can be used for good.
"Somewhere Yes" is available from Amazon and other booksellers on July 12.
Today’s episode is a replay of an interview from August 2020 with leadership consultant Esther Weinberg, developer of a program called The Ready Zone. Weinberg has more than two decades of experience working with executives to help them evolve their careers – particularly in the entertainment space.
Esther, in collaboration with Promax, is getting ready to launch the next cohort of program Promax Next, which has been custom built to help entertainment marketers with an interest in leadership progress both themselves and their teams.
Listen in to hear Esther describe how The Ready Zone and Promax Next could help you move your career to the next level and then head to promax.org/next to apply. Applications are due by next Friday, March 18, 2022.
Boulder, Colo.-based agency Human Design lives by the motto “do well by doing good,” and it carries that over to its clients – whether that’s helping SmartWool return to its roots of keeping people warm while they play outside or Land O’ Lakes get the message out that the company is much more than just butter.
In today’s episode, Human Design founder John Weiss and partner Dan Clarke join to discuss the agency’s unique approach to branding, communications and design as well as its new documentary division and how it’s looking ahead to web3 and the metaverse.
When Black News Channel, now BNC, came to SmithGeiger Group and its in-house creative agency, Vivid Zero, to conduct a top-to-bottom rebrand, much like Dorothy and her ruby slippers everything they needed was there from the start. It just took many hours of meetings and many people staring at design and copy and sketches for the synchronicities to make themselves known.
In the end, BNC emerged with a sleek, futuristic new logo and gleaming 3D motion graphics to match, a clever tagline, and a new sonic brand from music production company Dynamite Laser Beam.
BNC President and CEO Princell Hair and Vivid Zero Co-Founder and Chief Creative Officer Michael Vamosy join the podcast to talk about how, through a process of close collaboration and digging into lots of data, the rebrand came together and prepared BNC for a future of expansion.
For this year’s holiday gift, Troika Media Group sent out a different kind of offering: A non-fungible token, or NFT, created by Venice, Calif.-based artist Claire Salvo.
Recipients could quickly and easily sign up for their own crypto wallet on Troika’s marketplace, Redeeem, and then download Salvo’s unique NFT, which is a realistic drawing in pencil of a disco ball in recline. Those who wanted to sell their NFT could donate a percentage of the proceeds to First Descents, a charity selected by Salvo.
In this episode of The Daily Brief Podcast, Salvo is joined by Kevin Aratari, Troika’s head of new business development, and Zach Jacobs, Troika IO’s head of entertainment to discuss the holiday giveaway, what NFTs have meant to her as an artist and to the artistic community as a whole, and what we should all expect to happen next in the NFT, Web3 and metaverse in 2022.
Trollbäck + Company's Elliott Chaffer and Bo Bishop join to discuss ABC's recent rebrand -- why the team made the choices they did, how they evolved the logo to make it function better across today’s many platforms and how and why they tweaked the palette. They also talk about their work with Brooklyn, N.Y.-based music production company YouTooCanWoo to devise a new mnemonic for the entertainment brand.
Fox Entertainment Music’s new executive vice president, Mamie Coleman, joins the conversation to discuss all things music at Fox-owned FEM, Tubi and Bento Box and how the team uses music to tell stories and drive revenue across all of Fox’s platforms.
Part of Coleman’s oversight is turning Fox’s original music into revenue creation. Now that Fox has spun off many of its major assets to Disney, Fox has gone back to its scrappy entrepreneurial roots, acquiring Bento Box, Tubi and TMZ and launching a new non-fungible token business with Blockchain Creative Labs.
As EVP, creative music, Coleman helps oversee Fox’s fun, poppy, electronically-driven sound, which includes mnemonics for all three brands as well as a music catalog of more than 200 original songs, 17 theme songs and growing. Many of Fox’s alternative series are musically driven, including number-one broadcast hit The Masked Singer as well as I Can See Your Voice, Name That Tune and new show Alter Ego.
Coleman has a strong legacy from which to draw: Fox has a long history of emphasizing music in its shows with such programs as American Idol, Glee, Empire and Star and the upcoming country-music series, Monarch, starring Susan Sarandon, Trace Adkins and Anna Friel.
On September 15, Inspiration4, the first all-civilian mission to space, will blast off in a SpaceX Dragon capsule to spend three days orbiting around the Earth. Creative agency Known worked with mission commander Jared Isaacman and his company, Shift4 Payments, to brand the mission, produce a docuseries for Netflix and lead the marketing.
Known Co-Founders Mark Feldstein and Brad Roth discuss the sprawling project from conception to literal launch in this episode. "Countdown: Inspiration4 Mission to Space" premieres on Netflix Sept. 6.
Since 2005, Robb Wagner, through his creative studio, Stimulated-Inc., has produced high-level creative solutions for global brands such as Disney, ViacomCBS and YouTube, among many others.
These solutions include raising the giant head of Peter Dinklage up through a virtual lake for the Spike Scream Awards and creating live music videos in real time for such artists as Eminem, Lady Gaga and Arcade Fire with Spike Jonze for the YouTube Music Awards using Live Cinema technology. Stimulated-Inc. also has worked with Carnival Cruise Lines to create immersive multiple media entertainment live on stage and with the Foo Fighters to design dynamic LED screen content for the band’s concert tour.
Prior to the pandemic, Stimulated-Inc. had already created a remote workforce and systems to efficiently run workflow across a distributed network of multimedia artists. This summer, Stimulated-Inc. released Stimulated.Works, a workflow solution that helps in-house creative teams scale their digital asset creation, including animation, motion, development and design.
In today’s episode, Wagner talks about some of the cool experiential projects he’s done recently, how he and his team functioned during the pandemic, and how he’s sharing those lessons learned with the industry.
When the pandemic hit, Alibi Music was already set up for success. The music production company operates out of different offices across the country and makes its music available for clients via its website, which recently incorporated a powerful search engine into its interface.
But the company has not only been able to survive over the past 18 months, it’s also been able to expand, partnering with companies such as Allstar Games to allow creators on the Allstar platform -- many of whom stream their live video game play on Twitch -- to pair their content with Alibi’s Music using an advanced algorithm.
Alibi Music also offers creators all sorts of music to accompany promos, teasers, trailers, social media content and much more. The company’s music has recently been used in such projects as Disney Plus’ Marvel Studios: Assembled -- The Making of WandaVision, the official game trailer for Call of Duty Black Ops Cold War season three and several segment themes for Fox's hit reality competition series The Masked Singer.
Alibi Music Founder and CEO Jonathan Parks joins the podcast to talk all things music and marketing.
Creating art that sparks conversations is the driving force behind The Love Project, a non-profit launched by CNBC Marketing VP and Promax Thriver Robert Poulton.
In the heated summer of 2020, Poulton took his art to a new level, drawing pictures as a kind of personal therapy fueled by the deaths of Ahmaud Arbery and George Floyd as well as by the Black Lives Matter movement.
Having received a positive reaction to these works, Poulton decided to create prints from some of his drawings, and to donate them to friends and colleagues who, in return, agreed to make a contribution to organizations fighting for social justice reform, education and the arts.
A friend who was helping Poulton with the printing recommended that he reach out to artist Shepard Fairey, feeling that the two had similar sensibilities. The two hit it off quickly and The Love Project was born.
Poulton joins Promax Editorial Director Paige Albiniak to discuss his art and ideas, how his collaboration with Fairey began and what’s next for the project.
In the past few years, Los Angeles-based brand performance company Troika Media Group has made some big moves.
In 2018, it acquired Mission to add to its international public relations and experiential marketing capabilities. In April, it went public. And in May, it acquired fintech platform Redeeem, which will help the company enter the burgeoning blockchain and NFT space.
Tune in to hear Promax Editorial Director Paige Albiniak chat with Troika Media Group President Dan Pappalardo and Head of New Business Kevin Aratari about why Troika made these moves, what they mean for the agency and how they reflect the future of the fast-moving entertainment industry.
From crypto to blockchain to minting, Create's Jonathan Gitlin offers a 101 explanation of everything NFT.
About a month ago, music production company Man Made Music announced it was changing its name to Made Music Studio. As part of that move, it released its anti-racism manifesto and launched a partnership with global community disrupter Decolonize Design. The change at Made Music isn’t a facelift, but a wholesale shift within the organization to think, act, hire and create differently.
Lauren McGuire, president of Made Music Studio, and Aida Mariam Davis, founder of Decolonize Design, join the podcast to discuss the hows and whys of this shift -- what it means to have an anti-racist agenda; why it’s important for employees and companies to understand the importance of being an anti-racist from the inside out; and why belonging, dignity and justice are the next level up from diversity, equity and inclusion.
Customer experience agency Definition 6 joins the podcast to discuss why all entertainment services need to dive deeply into the world of data-driven performance marketing.
Garen Van de Beek and Lori Shefa worked together for 23 years marketing and promoting hit shows at CBS. When both were leaving the company last spring, they decided they would prefer not to leave each other. So they launched new agency RM 15 (pronounced “room 15”) after the basement office they shared for years at CBS TV City in Los Angeles. Van de Beek and Shefa have a lot to say about the business of marketing network TV and about the changes that have arrived due to digital and streaming.
In this fun and wide-ranging conversation, they also reveal a few other nuggets, such as “what those digital people whose offices were on the roof of CBS doing for all those years” and “why showrunners and network executives should first talk to the marketing people before naming their shows.” (Looking at you, The Good Wife. Great show, less great title.) Tune in to this episode to hear more tidbits drawn from the more than 50 years of experience shared by these two pros.
Linda Ong and Sarah Unger have joined forces to launch Cultique, which will craft custom cultural insights for forward-looking businesses. In this episode, Ong and Unger discuss their vision for the venture, which becomes its own boutique brand under the Civic umbrella.
Allan Gungormez, SVP, strategy, mOcean joins to discuss why the Los Angeles-based creative agency (and three-time Promax Agency of the Year) decided it was necessary to expand its offerings into social and digital strategy.
Michael Vamosy has been on all sides of entertainment marketing, having led teams on the network side at Fox, FX and Starz and on the agency side at Stun. Now he’s launching his own agency, Fathom, in partnership with SmithGeiger. In this conversation, Vamosy chats about his vision for his new agency, what makes it a little different and how he came to this point of view.
Leadership expert Esther Weinberg joins to discuss Promax's new leadership program, Promax Next, that she specifically developed to help high-potential managers move to the next level in their careers and to help their teams and organizations do as well.
It’s arguably been a summer of symbols, starting with the death of George Floyd on Memorial Day, rejuvenating the #BlackLivesMatter movement; to watching the simple face mask become the symbol of a nation divided; to seeing iconic but problematic brands, such as Aunt Jemimah, Uncle Ben, the Washington Redskins and several more get pulled from their previously public-facing positions.
What it all proves is that symbols have power and that people need to think about the nuances of what those symbols mean before just blithely accepting them. In a conversation recorded just after July 4, Loyalkaspar Chief Creative Officer Beat Baudenbacher joins to talk about the power of symbols and what that power means for brands. rjhxEzyE92abvR2yts1C
Promax President and CEO joins RevThink's Joel Pilger on the RevThinking podcast to discuss how Promax moved its annual conference online and what that change means for the future of the organization.
Civic Entertainment Group's Linda Ong and Pop'N Creative's Lori Hall join to discuss what brands must do to commit to diversity and inclusion while combating systemic racism.
Civic Entertainment Group Chief Culture Officer Linda Ong returns to discuss the essay she wrote for Medium, titled: "America's Eat the Rich Moment: Getting Comfortable with Being Uncomfortable." In this episode, she deciphers the moment and offers a roadmap on how we can all -- as brands, consumers and human beings -- become allies in the fight for equality.
When Kelli Miller and Kendra Eash started Brooklyn-based creative agency And/Or in 2014, they wanted to create a studio where they could practice the kind of creative they craved. And they’ve done that, with packages for FX’s Cake, Quibi’s The Rachel Hollis Show and many more. But as a queer couple as well as business partners, they’ve also doubled down on their commitment to diversity, inclusion and representation, all of which is in the cultural spotlight as protests against police brutality rage on across the country and people celebrate Pride, even if only virtually.
When five years of preparation and planning went out the window when the pandemic hit, Los Angeles, Dallas and Montreal-based creative studio ATK PLN didn’t panic, they pivoted.
With their movie, Scoob!, produced by sister company Reel FX Animation Studios for Warner Bros., now moving to premium video on demand (PVOD) instead of theatrical release, the studio had to think fast to devise new ways of getting the word out.
Social media had always been a big part of the plan, and those assets rolled out as intended. A TikTok video featuring an animated Scooby Doo quickly exploded, reaching as many as 5 billion views, and the studio also created a Mystery Machine Instagram filter as well as trailers, music videos and posters.
In this episode, ATK PLN’s Executive Creative Director Jose Sebastian Gomez and Managing Director David Bates discuss what it takes to create a massive content strategy and see it through to the end even if you encounter a global pandemic along the way.
Brands that empower their consumers can find it has a positive impact on their business, Fuse Media found in its latest demographic study.
In this episode, Fuse Media Head of Marketing Mark McIntire takes on empowerment and brand purpose, topics that are particularly relevant right now. He also discusses why Fuse’s Future History Month and Be Change campaigns have been effective, how Fuse managed to change out its messaging so quickly and what’s on the horizon for the youth-focused brand.
Josh Norton and Carson Hood, executive creative director and executive producer at New York City-based creative agency Bigstar, discuss what work in entertainment marketing might look like once the pandemic finally passes.
Among the topics we discuss: resiliency, flexibility, creativity and innovation, with a dip into silver linings at the end.
As TV viewers increasingly find themselves out of work, they are looking to pay less for their TV options, said Ben Carlson, senior vice president, general manager of streaming and platforms, MarketCast, in this episode drawn from a recent virtual session.
“Previously, people were time-starved and had money to add subscriptions, but what we’re seeing is our time go up while our money goes down. That has recalibrated our notion of value,” said Carlson.
While that’s a key takeaway from Carlson’s presentation, it’s far from the only one. Listen in to hear Carlson’s insights on how marketers should approach audiences as the pandemic wears on.
Film and TV production has been conducted in a certain way with certain structures in place since production began more than 100 years ago.
Now with the global pandemic forcing us to question everything we’ve known and done, Becky Morrison, founder of Brooklyn-based boutique production company The Light, is questioning what could change for the better when it comes to production.
For example, do there need to be so many people on set at any given time? Should all below-the-line roles be so clear cut and specific? Should all creative ideas come from the top down? (Short answer: no.)
In this conversation, which includes such tactical considerations as safety as well as more cultural considerations such as hierarchy, Morrison discusses different ways everything from social posts to promos to advertising to big-budget movies could be produced as we all try to find our way into the new normal.
In this episode, drawn from Promax's latest Virtual Session, Lydia Daly, senior vice president, and Mary Kate Cullen, senior director, at Viacom CBS creative strategy and cultural intelligence present a session called #AllTheFeels, which offers some different lenses through which marketers can view and approach the very emotional generation known as Gen Z.
One caveat, not everything in this presentation is necessarily appropriate for the younger side of Gen Z, and aside from the talk of TikTok, they probably won’t be interested anyway. If you would like to watch this presentation -- as opposed to listen to it -- a video is available at brief.promax.org.
Tegna’s Meredith Conte summed it up: “A crisis is what local news is made for, and the way our teams have quickly rallied has been nothing short of miraculous and impressive." Fox's John Kukla and Sinclair's Dan Zimmerman joined Conte to discuss the many ways TV stations have had to be agile, yet effective, during the pandemic, in a session presented by Stephen Arnold Music.
Just like all small businesses in this challenging time, creative agencies have quickly had to rejigger their businesses, sending everyone home to work and checking in with all their clients over video calls.
In this session, drawn from Promax’s new series of virtual sessions, Promax President and CEO Steve Kazanjian conducts a Q&A with three agency business development executives: Danixa Diaz, executive producer at iArtists; David Edelstein, executive director at Trollbäck+Company; and Tony Kadillak, executive director at Thornberg and Forester.
We’re a few weeks into quarantine and the words “new normal” are taking on a new meaning. In today’s episode, which was originally recorded on Thursday, April 2, leadership expert Cecilia Gorman of Creative + Talent + Partners joins Promax’s new series of Virtual Sessions to help provide us with a mental reset.
Cecilia talks about three major topics: working from home essentials -- and this is more than just whether you have a working laptop and good wifi; ways to keep you and your team sane, focused and productive; and how we can adjust our leadership during this time.
None of it is easy, and all of it requires self-reflection and awareness, but Cecilia is here to walk us through it.
Sure, everyone can retreat to their homes with a computer and do work. But that’s just one piece of the working-from-home puzzle, especially when in the course of just days, entire teams suddenly found themselves working fully remotely. And in the case of television marketers tasked with keeping creative front and center in this challenging time, the pace has only become more urgent.
In this episode—drawn from Promax’s new series of Virtual Sessions—Scott Edwards, executive vice president, Fox Creative Advertising, offers eight tips on how to keep teams connected while they work apart.
The coronavirus pandemic has prompted an indefinite hiatus for live sports, forcing sports marketers to get creative with their strategies with no new content to market.
It’s a challenge they’re slowly adapting to and, in fact, may have a long-term effect on how sports are marketed in the future. In this session, Carrie Brzezinski-Hsu, vice president, ESPN multimedia sponsorship integration & ESPN CreativeWorks; Bill Battin, Fox Sports senior vice president, on-air promotions and Bill Bergofin, Telemundo senior vice president, sports brand and content development, discuss how they are adapting to this new reality and how sports marketing might be forever changed.
For team leaders and managers, the transition to working from home is about more than just shifting your workplace, it’s also about shifting your mindset. And since none of us have dealt with a global pandemic that required nationwide self-quarantining, everyone is figuring out how best to do it as we go along.
That holds true for leadership expert Cecilia Gorman of Creative + Talent + Partners as well as for any of us. The difference is that Cecilia has years of expertise in leading and managing teams, and her advice may prove helpful for you as you navigate these uncertain days with your colleagues.
Civic Entertainment Chief Culture Officer Linda Ong is back to tell us about five consumer trends she sees emerging once coronavirus is finally behind us. Tune in to hear about The Accelerant Effect, The New Normal, The New Homesteader, Revenge Behavior and the Rise of WFH Wear. Ong will get you dreaming about what life will be like once things finally return to "normal."
After more than two decades as a creative marketing studio, Stun in February announced that together with brand strategist Blackbird it had been acquired by Schireson Associates to form a new marketing firm: Known.
In this episode, Known Studio Presidents Mark Feldstein and Brad Roth join to talk about the merger and how seamlessly it folds data, analytics and science into the process of brand strategy and creative marketing. Known Partner Jacob Harris fills in the blanks on how brands will benefit from this data-driven approach.
Editor’s note: This conversation was recorded on March 10 just as coronavirus was really ramping up in the US. While we discuss what is happening in the world, as a society we were still a few days away from the mass cancellations, voluntary quarantining and social distancing that has taken hold now.
When it came time to promote CNN's timely docuseries The Windsors, New York-based creative agency Loyalkaspar turned to one of the Queen's favorite things: corgis! In an adorable spot, a team of five friendly pups leads the way from a private jet down the red carpet, presumably making way for the Queen.
In this episode, Loyalkaspar Creative Director Chris Harmon talks about wrangling pups, scouting locations and finding appropriate props to create a campaign worthy of the royal family.
To provide clients with your best help and advice, sometimes you have to move outside of your comfort zone and act as a counselor, consultant, soothsayer and trusted friend. In this episode, DixonBaxi Co-Founder and Executive Creative Director Aporva Baxi chats about all the ways he talks brand with clients in today's new world of always-on entertainment.
There’s a lot more that goes into a rebrand than just redesigning the logo. In fact, that’s just the starting point.
That’s the topic of conversation between Nathaniel Howe, founder and creative director at Nathaniel Howe Studios, and Promax Editorial Director Paige Albiniak (and occasionally her dog, sorry about that) in this episode.
Howe discusses how he’s much more than a designer, he’s an ambassador, a diplomat, a salesman and a counselor as he worked with PBS and its 350 member stations on implementing a broad brand refresh ahead of the public broadcaster’s 50th anniversary.
Promax’s first-ever State of Our Marketplace event, held in late January at mOcean’s offices in Los Angeles, brought together a panel of top TV marketers to offer insights into how creative agencies can thrive in the new world of television.
Lee Hunt, industry expert and partner in new venture CMO Marketplace, is joined here by Mike Benson, president and CMO, CBS Corp.; Scott Edwards, EVP, head of creative advertising, Fox Entertainment; Stephen Melnick, head of marketing, Disney TV Studios; Tricia Melton, SVP, marketing, creative and brand, Freeform; and John Rood, SVP, marketing, Disney Channels Worldwide.
Listen in and then stay tuned as Promax builds more events like this and brings them to you in the coming months and at June Conference in Los Angeles.
2020 should mark a pivotal time in the ongoing transformation of television. Streaming services Disney+ and Apple TV+ launched in late 2019 to join such existing services as Netflix, Amazon Prime Video and Hulu. Still to come this year are HBO Max, Quibi and Peacock. Once all of these services enter the fray, it remains to be seen how each of them will fare and how their arrival will effect the state of traditional linear TV.
Promax Digital Editor Kaila-Marie Hardaway joins Promax Editorial Director Paige Albiniak to discuss everything that took place at the Winter 2020 meeting of the Television Critics Association in Pasadena, Calif. Besides the streaming wars, Hardaway and Albiniak also chat about FX on Hulu, which is launching in March with exclusive series 'Devs' and 'Mrs. America,' and about Promax's first-ever State of Our Marketplace panel.
Promax Digital Producer Kaila-Marie Hardaway joins Editorial Director Paige Albiniak to discuss all things Super Bowl LIV. They focus mostly on the commercials -- from Ellen and Portia for Amazon Alexa to Lil Nas X and Sam Elliott for Cool Ranch Doritos to Post Malone for Bud Light Seltzer and everything in between -- but also the performances -- are Shakira and JLo too sexy for primetime half time? They also chat about the actual football game played by the San Francisco 49ers and the ultimately victorious Kansas City Chiefs.
From #MeToo to messy women and from Gen Z to VSCO girls, Civic Entertainment Chief Culture Officer Linda Ong uses her special magic to unravel everything that’s shaping the culture this year and next.
FuboTV Co-Founder and CMO Alberto Horihuela joins to discuss the launch, evolution and marketing of virtual MVPD FuboTV, which focuses on sports, news and live programming. Horiheula dives deep into the practice of acquisition marketing, and discusses other tactics and strategies the company has used to build its subscriber base.
What does it mean to be brave with your brand? What we know is that sometimes the internet giveth, like Baby Yoda going hyper-viral, while other times, it taketh away, like Peloton’s seemingly innocent advertisement featuring a woman receiving one of their bikes as a holiday gift, and then being very surprised themselves when the ad sparked lots of controversy.
Being brave with your brand is necessary if you want to break out, but you also need to do it smartly to avoid pitfalls. In this session from Promax Europe in Amsterdam, Contagious’ Head of Trends Katrina Dodd offers ten ways you can approach your creative courageously to really make an impact.
One note here -- one of the examples Dodd cites requires seeing a video to really understand what she’s talking about. That video, which talks about how Pedigree created a campaign around selfie-sticks for dogs and obviously includes lots of cute pups, is available to watch at brief.promax.org.
Listen in to learn how you can get comfortable getting risky.
What are unconscious biases and how are they making their way into your work? Well, here’s a definition for you:
“Unconscious biases are social stereotypes about certain groups of people that individuals form outside of their own conscious awareness. Everyone holds unconscious beliefs about various social and identity groups, and these biases stem from one’s tendency to organize social worlds by categorizing.”
In this episode, Dixon's Diana Dixon, TV One's Lori Hall and ITVS' Lisa Tawil explain what unconscious bias is with a little help from 'Conan''s Andy Richter. They then discuss how you can identify your own unconscious biases and ferret them out of your work.
Listen in to this insightful session from Promax’s 2019 June conference in Los Angeles.
Imagine discovering an erotic manuscript written by your father, and instead of dying of shame, you share it with your friends, die laughing and turn it into a podcast. That was just the start of the journey shared by James Cooper, Jamie Morton and Alice Levine of the smash hit global podcast, "My Dad Wrote a Porno."
Since the show has started, it’s gotten endorsements from some A-list celebrities—such as Elijah Wood, Emma Thompson and Daisy Ridley—and some of those celebs have even come on to chat about it.
While the show feels like an impromptu gathering of friends, it’s really the product of a well thought-out strategy to develop and market specific content. And that strategy was highly successful: the global hit podcast has been downloaded hundreds of millions of times, the team has produced and starred in a live HBO comedy special and gone on world tour.
Morton and Cooper talk to Red Bee Deputy Managing Director Aileen Madden at Promax Europe 2019 in Amsterdam about how they made it all happen.
Here's what New York City-based creative agency Black Spot learned while it was working with Syfy and Syfy Wire to produce lots of content during both San Diego and New York Comic-Con: no amount of content is ever enough for hungry fans, thus no amount is enough for hungry clients.
So Black Spot came up with a new division, Thresher, to handle that sort of always-on workload.
In today's episode, Black Spot and Thresher's Ian Collier and Taylor Ervin discuss the hows and whys of that launch and why they feel it was necessary in today's new world of television.
We all know that TV is changing quickly. But that doesn’t mean that everything you’ve done to brand and market your show, your channel, your network and now, your streaming service, has to be discarded.
Instead, says Red Bee Creative’s Charlie Mawer, take the best of all of it and turn it into an entirely new approach for the complex world of TV in 2020 and beyond.
Listen in to this session taken from our June Conference in Los Angeles to hear what Mawer has to say.
Pop culture is a language that unites us across country, class and race. As Alain Sylvain, CEO of Sylvain Labs told Promax Europe 2019 in Amsterdam: “Pop culture can be a language and you need to participate in it if you want to be part of the whole ... if you want to be part of the collective tribe.”
In this episode, Sylvain connects the dots on how pop culture directly impacts brands -- and vice versa -- and reveals how you as a marketer can take advantage of that impact.
Most people don’t think much about a show’s marketing, but because you listen to this podcast, you probably do. And what you know is that the marketing doesn’t stop just because a show is not on the air, and it doesn’t stop just because a show has established itself. In today’s TV world, marketing is an ongoing, multiplatform process.
In this episode, taken from Promax’s 2019 June Conference in Los Angeles, top TV marketers talk about how they and their teams have helped create cultural icons.
Listen in to hear Hulu’s Ryan Crosby discuss 'The Handmaid’s Tale'; ABC’s Rebecca Daugherty talk about stalwart reality franchise and social-media superstar 'The Bachelor'; AMC’s Linda Schupack reflect on global zombie smash 'The Walking Dead'; and Amazon’s Mike Benson, who has since moved on to CBS, muse about 'The Marvelous Mrs. Maisel'.
Los Angeles native Jonny Lopez was the valedictorian of Promax’s second Promo Pathway cohort in 2014. Right after he gave his valedictory speech, a representative of Warner Bros. approached him and invited him to come to the studio for an interview. He was working at the studio the very next week.
Now, he’s pushed himself to produce more creative work for Warner Bros.' streaming service, DC Universe, on such shows as 'Titans' and 'Swamp Thing.'
Hear what the 'Titans' spot has meant for Lopez as he progresses in his career in today's episode.
BBC Arts Editor Will Gompertz believes that while creatives are often stereotyped as head-in-the-clouds types, they actually tend to be practical, business-savvy, fun-loving and fulfilled.
Gompertz should know. He’s written Think Like An Artist and Lead A More Creative, Productive Life, a guidebook for turning your passions into a bankable career.
“We have this amazing capacity that no machine will ever have,” he says. “We have the ability to have an idea and realize it.”
Hear what else Gompertz has to say about merging your creativity with your productivity in this episode, drawn from Promax Europe 2019 in Amsterdam.
Nothing is more important to your success than your team. So, how do you find the right people to get the job done, especially in this super-tight job market? How do you find team players capable of working effectively with others to produce outstanding results? And how do you attract these people and retain them?
Dr. Alan Schnur, founder and president of San Francisco-based The Schnur Group, has created an effective process to help you find and hire the very best people. He shares what you should and should not focus on as you conduct your hiring search in today's episode, taken from Promax Station Summit 2019 in Las Vegas.
Listen in to hear Dr. Schnur's six essential tips to help you build your best team:
Los Angeles-based creative agency gnet—Promax Games’ two-time agency of the year—turns the launch of videogame trailers into events, using its marketing expertise, in-game knowledge and a few tricks of the trade to really reach and engage with fans. Over the past three years or so, gnet has been putting that hard-earned knowledge to use on TV campaigns, working for the likes of Netflix, E! and more.
Gnet’s Director of Brand Management Niko DeMordaunt chats about how the agency creates these cinematic campaigns for its videogame clients, how it engages with fans across time and platforms, how community managers can serve as marketers’ essential connection to fans, and how the agency is applying the lessons it’s learned through videogame marketing to TV.
Kids are on the forefront of everything that’s coming next in the world of entertainment. While you may remember rising early on Saturday morning to watch cartoons, kids today can watch whatever they want, whenever they want from the comfort of their beds. They have access to shows being produced today, but also to shows you may have enjoyed when you were a kid.
All of that access represents the proverbial opportunity and challenge for entertainment marketers looking to engage kids. In this episode, recorded at the Promax June Conference 2019 in Los Angeles, Jennifer Rogers-Doyle, senior vice president of brand development and integrated planning at Disney Channels Worldwide, discusses how Disney Channel is managing its changing audience in an evolving TV world. That includes constantly offering them content, whether the show they love is currently on the air or not.
Sean Saylor, SVP and head of creative of The Viacom Agency, oversees a flow of creative work that stretches from Mexico through the southern tip of Argentina; covers networks and platforms such as MTV Latin America, Nickelodeon Latin America, Comedy Central Latin America, and Paramount Channel; and coming soon streaming services Paramount Plus and Pluto TV.
As chair of the 2019 Promax Latino Awards, Saylor sees how evaluating excellence creates opportunities for his teams to have creative conversations to better understand why and how they do what they do. The challenge with serving all of these countries and platforms is to find "the universally simple but great idea." Listen in to hear what Saylor has to say about Latin America's rapidly expanding media market.
Producing spots has become both so much easier and so much more complicated than it has ever been. In this episode, The-Artery Founder and Executive Creative Director Vico Sharabani talks about using virtual reality to produce a shimmering commercial for Mercedes, and considers what's next on the cutting edge of video production.
Sometimes you need to break it to build it. That’s the lesson shared by Sony’s Kasumi Mihori and Glenn Bartlett at this session that took place at the Promax Conference in Los Angeles in June.
Bartlett is vice president, creative for Sony Pictures Entertainment’s global creative center, while Mihori is senior vice president, brand creative at Sony Pictures Television. Together, they talk about the hybrid global agency model they have created at Sony, which, according to Mihori, is “the only major independent studio left that operates at scale.”
In this episode, we chat with Imaginary Forces' Creative Director Grant Lau about how he got started creating opening titles and how he ended up as part of the dream team at Imaginary Forces. Lau shares his creative process for his most recent work, Starz's 'The Rook' -- a kaleidoscope of Easter-egg-stuffed imagery. Tune in to hear what Lau has to say about working in one of the most creative and challenging areas of entertainment marketing.
When Joe Ortiz jumped from MTV to Now This, from the world of Snookie to the world of AOC, from the world of Gym-Tan-Laundry to the world of the Green New Deal, what people really wanted to know was “how hard was it to go from television to that of streaming creative? What’s it like?”
He answers those questions and many more in today’s episode, recorded at Promax’s annual June Conference in Los Angeles.
In this session, CNN's internal creative team and creative agency Stun share what they learned when CNN producer Jeff Mielcarz embedded with the Los Angeles-based agency to create CNN's campaign for original series 'The Movies.' Tune in to find out what they learned from this unusual approach.
Loyalkaspar chief creative officer and partner Beat Baudenbacher, executive creative director Anna Minkkinen, and technical director and producer Chris Webb discuss how they collaborated to create this year’s conference open and how many of those elements were then folded into Promax's overall global rebrand.
Listen in as Joe Earley, executive vice president of marketing and operations at Disney+, gives us a little peek behind the scenes as the subscription streaming service gets up and running ahead of its November 12 launch.
It's a theme song you've probably heard for your entire life, waking you up, accompanying your morning coffee. But on the 40th anniversary of NPR's 'Morning Edition,' the nation's public radio service felt it was time for a change. To accomplish this, NPR sought out Man Made Music and collaborated with the music production house to compose a new sound to take the program into the future.
Amy Crawford -- vice president, supervising producer and talented musician in her own right -- walks us through everything it took for Man Made Music to design Morning Edition's new anthem.
Like so many smart young people, Ira Rosensweig grew up thinking he would be a doctor. But around his sophomore year in college, he discovered a passion for film. He followed that passion to Los Angeles, where he set up his own company, Wavemaker Creative, and started cultivating a client list.
This year, Rosensweig is up for eight Promax awards for his work on "It Takes Two" for Paramount Network's "Lip Sync Battle" and he also created several spots as part of Nike and Footlocker's "Discover Your Air Network."
Listen in on our conversation with this budding young director.
At Promax Games in San Francisco, a panel of game-changing women including IGN's Tina Amini, 2K's Kelly Miller, Xbox's Staci King and Google's Erica Larson discussed how they have successfully navigated the very male-dominated video gaming industry while staying on the cutting edge of innovation and tech. It hasn't always been easy but by supporting their teams and each other, relying on mentors and leading by example, these women are forging the way for a new generation.
In today's podcast, we return to Promax Europe in Amsterdam to hear Hayley Cochrane discuss how Mail Metro Media combines analytics, content, and customer experience to create a loyal monthly fanbase. Tune in to find how you too can create a loyal fan base by applying these new methods to your existing tools.
In this episode, Promax Europe speaker Gabriella Mirabelli speaks to how Gen Z and millennial audiences find their content and whether they know the brands associated with that content, as well as trends in the digital space that will enhance engagement and discoverability.
Los Angeles-based creative agency Trueheart specializes in “connecting celebrities with great causes, helping them raise millions of dollars and then creating global media campaigns that shine a spotlight on the incredible work that these deserving non-profits are doing,” says Amy Malin, who co-founded the agency with her husband, Scott.
At PromaxGames in San Francisco on April 17, Malin will lay out ways gamers -- from players to live-streamers to companies -- can dedicated some of that time, effort and money to good causes.
Susie Dent is an etymologist, lexicographer and lover of words.
“As somebody who’s dedicated her life to helping people and [herself] understand the mysteries of the English language, I heartily endorse life-long curiosity. But, the digital world has caused an evolution in the use of language that’s really unprecedented in its speed and its depth. So I think all of us and everyone in this room needs to embrace an alternative thought: never stop unlearning.”
With that thought, Dent kicked off her talk at Promax Europe 2019 in Amsterdam, offering 10 commandments—with examples—for writing messages that work in today’s tricky and cluttered digital world.
In the second installment of Promax's Game Changers event series, we hosted a panel of trailblazing women, including Disney/ABC's Vicky Free, FX's Stephanie Gibbons and Hasbro's Jenny Whitlock. All three shared their unique and powerful experiences as leading women in the entertainment marketing industry in this fun panel recorded at the Promax offices in Los Angeles on Tuesday, Feb. 26, 2019.
Denise Huth is a day-to-day executive producer on global hit 'The Walking Dead.' At Promax Europe in Amsterdam March 26, she will teach a master class on the zombie drama. Here, she provides a sneak peek of that session and brings listeners deep into the world of the zombie drama.
Branded content guru Brian Briskman, president and creative director at Studio City, Calif.-based B2+ Custom Content, discusses the power of social-first campaigns, the importance of defining your message in a sea of content, and how all of this works together to create an effective brand.
In today's episode, Promax Editorial Director Paige Albiniak speaks with Founder and CEO Dan Pappalardo and Head of Business Development Kevin Aratari of creative agency Troika/Mission Group about a few topics near and dear to their hearts -- how branding is changing in the new world of OTT, how the agency has worked with partners on various rebrands and image campaigns and how brand identities are evolving along with their platforms. Aratari also gave a preview of his upcoming session at Promax Europe 2019 in Amsterdam.
In November, Promax hosted a panel of "Game Changers," women who are taking on all the challenges of the ever-changing world of entertainment and finding new ways around them. Listen in on Gimlet Media's Jennifer Wall, Refinery 29's Amy Emmerich, and Nickeolodeon's Kim Rosenblum as they talk with CSM North America's Dan Mannix in New York City.
Career transitions are never easy, but Promax is launching a new Transition Assistance Program (or TAP for short) to help members take their careers to the next level.
During the first session, on Feb. 22, 2019, executive career coach Cecilia Gorman will lead a session intended to put people on the path to their next great thing.
In today's episode, Gorman gives Promax Editorial Director Paige Albiniak a preview of what to expect, dropping a lot of helpful gems along the way.
Kathleen Marinaccio is vice president, design services and presentation strategies at Warner Bros. Global Insights and Analytics. But as you'll hear in this episode, she's a whole lot more than her job title. She chats with Promax Editorial Director Paige Albiniak on how she's gotten to where she is, what she's learned that can help you progress in your own creative career and offers some very valuable advice.
Sabrina Malik, VP, strategy and marketing at A+E Networks, shares her career story with Promax Editorial Director Paige Albiniak. Malik, who grew up in England and now works in New York, shares her thoughts on Thrive, Promax's executive development program, and offers her hard-earned advice to up and coming talent.
Career Stories are brought to you by Promax's People and Career Council, which seeks to foster a community of diverse talent while celebrating unique perspectives within the entertainment marketing industry.
Robert Gottlieb shares his career journey from his early love of film to working on sets as a background extra to writing screenplays in his spare time to, finally, climbing the ranks at Fox Sports.
Jeanine Liburd, Chief Marketing & Communications Officer for BET Networks,talks about how she worked her way from local politics to media and entertainment, what she learned along the way and what challenges she faces now.
This episode is the first in a series of Career Stories, sponsored by Promax's People and Culture Council, dedicated to fostering a community of diverse talent, celebrating unique perspectives and developing a greater sense of community and belonging.
What are you currently doing to keep existing viewers watching your content and to attract new viewers to discover your content? Today’s guest argues that it’s not about the consumer finding the content, but more about the content finding the consumer. Today, we’re going back to New York to the PromaxBDA conference 2018 for a session titled “Make Your Content Find the Consumer.” presented by Chris Ambrozic, Head of Personalized Content Discovery at TiVo. Chris asks us all “How do we go beyond the set-top box and crack the code of viewer engagement on all screens? With higher viewership—and more connected devices, apps, services, and UIs than ever—your content must be relevant to your audience. Chris argues and shows proven methods for why: Personalization is key. This is a good one, and there’s a nice Q&A following this episode that is sure to inspire your next creative solution.
Get comfortable with constant change. It's a good thing.Audiences are getting harder and harder to pin down. Brands are looking more and more alike. Jonathan Davis, VP, Brand Creative, A&E Sabrina Malik, VP, Consumer Marketing & Strategy, A&E walk you through various creative examples as they take a hard look at what it takes to innovate, reduce spend, and work with artists in order to breakthrough in this tough environment.
Welcome to the era of branded AR in which consumers can now create their own content. Moderators Brien Holman and Loren Judah from We Are Royale, the award-winning creative and digital agency, and a panel of AR/VR innovators will show you how to engage consumers with new, customizable interactive entertainment. Find out how to market these amazing experiences.
Harvey Levin, founder of TMZ and host of OBJECTified, joins to talk about the premiere of the second season of OBJECTified that has so far included NBA legend Earvin "Magic" Johnson and Dr. Phil. Plus, he shares the secret sauce behind what made the TMZ brand into a phenomenon that has spawned TV shows, bus tours and more.
You want your video content to win. How can you create a targeted plan to engage viewers while they're at home and on the go? Andrew Finlayson of SmithGeiger Research has the answers and he's telling. Learn the ten strategies leading media companies are using right now to effectively connect viewers with content.
History was made at Station Summit when three of the most influential people -- David Muir of ABC World News Tonight, Jeff Glor from the CBS Evening News and Lester Holt of NBC Nightly News -- came together for a not-to-be-missed panel discussion moderated by Frank Biancuzzo, executive vice president and group head, Hearst Television.
With the unprecedented changes happening in our world right now, there's never been a more vital time for us to hear their perspectives on the events shaping America today—and to find out what it means to be a trusted source in this minute-by-minute news environment.
It happens to most of us: You are trucking along, doing your job and all of a sudden ... you don't have one anymore. At first, you feel shocked and terrified, and then you just feel sad. But this session, titled “The First 90 Days: Personal and Professional Recovery and Reinvention," is here to reassure you that there are steps you can take to get you to the next point in your career journey.
Heather Jagels, principal and owner, Mountain Zen Creative, leads a panel on the 12 steps to recovery after a career transition. Jagels talks with Astra Dorf, director, business development and creative resources, Astra Reps, and Evan Shapiro, owner/producer, eshapTV. Together, they offer easy ways to help you uncover your strengths.
Steve Kazanjian and Rick Swanson talk Station Summit 2018 and detail the schedule that includes once-in-a-lifetime panels, speaker sessions, workshops and, of course, a party. This year's panelists and speakers include NBC's Lester Holt, ABC's David Muir and CBS's Jeff Glor, among an exciting list.
Adam Espinoza of creative agency Friends of Mine talks the strategy and creation of this year's PromaxBDA Awards open. He gives us a behind-the-scenes look into music selection, graphics creation, live-action production and all the elements it took to create the beautiful two-minute-and 30-second piece.
In today’s episode, we return to PromaxBDA Games in San Francisco to hear Nicolas Darveau-Garneau, Google chief search evangelist, consider the future of marketing in the age of assistance.
In today's ever-evolving marketing landscape, connected consumers demand more personal, relevant and useful engagement with brands. This gives way to what Google calls “the age of assistance.” It signifies an intelligent genre of customer engagement where brands must shift from marketing-centric, omnichannel campaigns to customer-centric, cross-channel engagement that’s assistive, useful and additive in nature.
How to make it work for you might not be obvious, but Darveau-Garneau unfurls the roadmap to show us how to create the most authentic user engagement.
In today’s episode, we listen in on Dr. Simon Moore, a chartered business and consumer psychologist and managing partner with the insight and behaviour change consultancy, Innovationbubble.
Moore shares case studies in cognitive psychology, neuropsychology, and behavioral science, to demonstrate how we all live much more in the non-conscious world than in the conscious one. This session will challenge your assumptions, inspire you to consider new solutions, and help you understand alternative methods.
In today's episode, we check in with Shawn Kittelsen, co-writer of the award-winning video game Injustice 2, who says that passionate fandom happens when people connect emotionally to content. And that should be the same for marketing as well.
“If you feel nothing when you are looking at your creative,” he asks, “who else do you think is going to feel something?”
In this session, recorded at PromaxGAMES in San Francisco, Kittelsen advises marketers to lead with their hearts but confirm with their data.
Husband-and-wife team Yusuf and Sumaiya Omar talk the power of the Hashtag Our Stories movement, and how they are working to empower communities across the globe to tell their stories using just their smart phones. Listen to them here and then check them out at the PromaxBDA Conference in NYC on June 13.
Arlen Marmel, general manager of audience-focused aggregation platform VRV, first explains what the heck an audience-focused aggregation platform is and then discusses the fan-based value proposition of VRV (pronounced Verve), which features such premium SVOD channels as Crunchyroll, Funimation, Rooster Teeth, Drama Fever, Shudder and more.
Carlos El Asmar of Motionographer.com tells all about the exciting Pop Up F5 live experience happening at this year's PromaxBDA Conference in New York City on Tuesday, June 12.
Programming Insider Editor in Chief Marc Berman offers his take on the 2018 Television Upfronts, including what's on tap for next season, what's been canceled and which broadcast schedules looked best to him.
What is brand citizenship? How can companies best integrate it into their brands so that it comes off to consumers as authentic and not pandering? Civic Chief Culture Officer Linda Ong and UPtv CMO Scot Safon discuss who's doing it right, who's doing it wrong and how companies can best integrate this important strategy into their workplaces and their marketing ahead of their upcoming session at PromaxBDA The Conference 2018.
Steve Kazanjian, president and CEO of PromaxBDA, teases this year's conference with exciting details about speakers from HQ's Scott Rogowsky to CNE's Dawn Ostroff, actress Laura Dern and #MeToo founder Tarana Burke, as well as inside scoop on sessions, parties and this year's social-good activation, Operation Backpack.
Fox Sports Media Group's Robert Gottlieb, EVP and head of marketing, talks about the group's FIFA World Cup 2018 marketing campaign, 'The World Becomes the FIFA World Cup,' which is chock full of cameos including Deadpool and David Beckham, and its recent branded integration, 'Root For Your Roots,' in partnership with 23andMe.