Modern Chiropractic Mastery: Recent Episodes
Dr. Kevin Christie
The Modern Chiropractic Marketing Show is designed to provide the Chiropractor with Modern and Ethical marketing strategies, without the huge price tag of most resources in the industry. This show will be a mix of topic-based podcasts and some interviews with some of the industry leaders in chiropractic, marketing, and business strategy.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Dr. Cody Dimak to explore the multifaceted world of active rehabilitation within chiropractic practice. They discuss innovative strategies for integrating rehabilitation into your practice, regardless of your clinic's model, and how to effectively collaborate with trainers and other professionals in the field.
Dr. Dimak shares his journey from establishing a successful active care practice in California to his current role as a faculty member at Parker University. He emphasizes the importance of understanding the continuum between strength training and rehabilitation, and how chiropractors can leverage this knowledge to enhance patient outcomes.
Listeners will gain insights into best practices for at-home exercise prescriptions, the significance of effective communication with patients and trainers, and strategies for fostering a collaborative approach to patient care. Dr. Dimak's practical tips and real-world examples provide valuable guidance for chiropractors looking to elevate their rehabilitation services and improve the overall patient experience.
Tune in for a dynamic conversation that will inspire you to rethink your approach to active rehabilitation and strengthen your practice's impact on patient health.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie presents a solo deep dive into the principles of influence as outlined by renowned psychologist Robert Cialdini. Drawing from Cialdini's seminal works, including "Influence" and "Pre-Suasion," Dr. Christie explores how these principles can ethically enhance patient interactions and improve practice outcomes.
Listeners will learn about the seven key principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, scarcity, and unity. Dr. Christie provides practical examples of how chiropractors can implement these concepts into their patient care strategies to foster stronger relationships and encourage adherence to treatment plans.
Additionally, he shares insights from recent Mastermind sessions, highlighting the importance of community and collaboration in professional growth. This episode serves as a valuable resource for chiropractors seeking to refine their influence in practice while maintaining ethical standards.
Tune in for actionable strategies that can elevate your practice and enhance the patient experience, ensuring you stay at the forefront of chiropractic care.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie shares reflections from his transformative six-week immersion trip to the Cotswolds, England. He discusses the journey of planning and executing this ambitious family adventure, highlighting the importance of vision and preparation in achieving significant life goals.
Dr. Christie delves into the concept of the R Factor question from Strategic Coach, encouraging listeners to envision their future and identify the necessary steps to reach their personal and professional aspirations. He emphasizes the value of creating self-managing companies to facilitate life-changing experiences, sharing insights on how to financially prepare for extended time away from practice.
Throughout the episode, he reflects on two impactful audiobooks he listened to during his trip: Jim Collins' "What to Make of a Life" and Marshall Goldsmith's "The Earned Life." Dr. Christie draws parallels between the themes of these books and the challenges faced by chiropractors, offering actionable insights to help listeners align their ambitions with daily actions.
Listeners will gain valuable strategies for navigating the 'cliffs' and 'fog' of their careers, and learn how to cultivate a fulfilling professional life through aspiration, ambition, and action.
Dr. Kevin Christie interviews Dr. Beau Beard about building a successful chiropractic practice in Birmingham, Alabama, and establishing himself as a trusted community expert since opening in 2014.
Dr. Beard shares how a limited marketing budget led him to focus on grassroots community engagement—working races, joining running clubs, connecting with athletes, and using a “working interview” approach at events—while his wife built relationships through CrossFit. He discusses the demanding early years of practice growth, the importance of consistent community involvement, and how refining proven marketing systems has helped scale the business and support associates.
The conversation also explores Dr. Beard’s content creation journey, as well as his educational work. Looking ahead, he shares his vision of transforming the clinic into a teaching and mentorship hub for chiropractors and healthcare professionals.
Dr. Kevin Christie shares Episode 7 of the MCM Student Business Show, designed for chiropractic students and early-career doctors, and featuring a clinical segment with Dr. Mark King.
Dr. Christie explains how new associates can contribute to practice growth by building a referral directory, reaching out—with patient permission—to allied healthcare professionals to strengthen patient care and develop referral relationships.
Dr. King reflects on the evolution of his clinical confidence, from the certainty he felt after graduation, through the challenges of inconsistent outcomes, to the confidence he developed around age 40 through experience, mentorship, continuing education, and improved case management skills.
Also in this episode, Dr. Christie introduces the patient-adherence “Communication Triangle” and shares advice on evaluating associate opportunities, emphasizing the importance of aligning with a clinic’s philosophy and clinical approach to avoid long-term mismatches.
This is a must-listen episode for students and early-career chiropractors looking to build both clinical confidence and professional success.
Dr. Kevin Christie shares an audio-only webinar from a chiropractic business summit on improving the patient experience by distinguishing service from hospitality.
Service is the technical, efficient delivery of care, while hospitality is how the experience makes patients feel through emotional connection and going beyond expectations. Dr. Christie notes great hospitality can overcome service mistakes, but great service rarely fixes poor hospitality, citing Danny Meyer’s Setting the Table.
Dr. Christie outlines hospitality examples such as personalized greetings, tours, gifts, thank-you notes, Bonjoro welcome/birthday videos, condolences, and follow-ups. Using Joey Coleman’s eight phases, he emphasizes the “affirm” period before the first visit, the initial “activate” visit, celebrating outcomes at re-exam/discharge, and recognizing advocates via reviews and referrals.
The podcast concludes with a practical action plan, encouraging practices to evaluate their current patient experience and prioritize improvements in both service and hospitality.
Dr. Kevin Christie interviews Dr. Audra Lance, a Nashville-area chiropractor and owner of a cash-based clinic in Brentwood that treats high performers with longer appointments and individualized plans using techniques like DNS and ART.
Dr. Lance shares her path from graduating National University of Health Sciences in 2013 to opening a practice immediately, including early financial hardship, slow growth, and building through mentorship, shadowing, certifications, and authentic community networking. She explains how word-of-mouth led to working with pro athletes and entertainers, and offers guidance on treating recognized clients professionally with flexibility and without being starstruck.
The conversation covers the realities of cash practice scaling, clinical competence alongside positioning and marketing, associate vs. owner career paths, leadership and reinvestment in team benefits, and rebranding.
Dr. Kevin Christie shares AI updates for chiropractors, outlining tools and practical uses he’s testing and recommending.
Dr. Christie highlights Perplexity for answering clinical questions and pulling reputable research, then describes using Claude (including Claude Cowork as an AI agent) to turn call notes into written action plans and to convert research into PowerPoint presentations. He explains how Google’s paid Gemini integrates with Google Drive and Google Slides, including a “beautify this slide” feature to improve slide design.
Dr. Christie also suggests using AI chat tools to research and build community outreach lists (gyms, trainers, yoga studios, attorneys, doctors) based on a clinic’s target audience. Finally, he discusses AI phone answering for clinics as something to watch, but remains cautious and prefers a human touch, possibly using AI after hours.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie engages in a dynamic conversation with Dr. Benjamin Stevens about the journey to becoming an elite chiropractor. Together, they explore Dr. Stevens' Elite Clinical Operating System, a comprehensive approach designed to help chiropractors synthesize their skills and knowledge into a cohesive and effective practice.
Listeners will gain valuable insights into the evolving landscape of chiropractic care, including the challenges practitioners face in integrating multiple techniques and certifications. Dr. Stevens shares his vision for bridging the gap between clinical excellence and business acumen, emphasizing the importance of understanding patient needs and delivering tailored solutions.
Whether you're a seasoned practitioner or a recent graduate, this episode offers a roadmap for achieving excellence in chiropractic care and building a thriving practice. Don't miss this opportunity to learn from two passionate advocates for the future of chiropractic!
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the concept of professionalism in chiropractic practice. He challenges listeners to reflect on their own definitions of being a "pro" and what it truly means to elevate their practice to the level of excellence seen in other professions.
Dr. Christie shares key insights on the mindset and behaviors that differentiate amateurs from professionals, emphasizing the importance of showing up consistently, managing emotional challenges, and taking full ownership of one's practice. He discusses the value of setting high internal standards, the significance of mentorship and coaching, and how accountability can transform practice outcomes.
This episode is a call to action for chiropractors to embrace their professional identity, invest in their growth, and foster a culture of excellence that benefits both their practices and their patients. Tune in for a thought-provoking discussion that will inspire you to take your practice to the next level!
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Dr. Lauren Johnson to explore the transformative power of stepping out of your comfort zone. Together, they discuss how Lauren and her husband, Ben, built their successful practice, Nashville Chiropractic and Sports Therapy, by embracing discomfort and pursuing growth.
Listeners will hear Dr. Johnson's personal journey of navigating the challenges of motherhood while managing a thriving practice, including the strategies she employed to ensure a smooth transition during maternity leave. The conversation highlights the importance of mentorship, financial planning, and the necessity of creating a supportive environment for associates who may not wish to pursue ownership themselves.
As they explore the impact of the Mastermind group, Dr. Johnson discusses how the community has empowered her to sharpen her skills, build confidence in public speaking, and create lasting connections with fellow chiropractors. Packed with valuable insights, this episode is perfect for chiropractors who want to push beyond their comfort zones, elevate their practices, and deliver even better care to their patients.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie tackles the pressing issues facing the chiropractic profession today, inspired by Dr. Dennis Short's two-part series in Dynamic Chiropractic titled "The Future of Chiropractic." Dr. Christie candidly discusses the paradox of rising demand for chiropractic care amidst significant challenges such as declining student enrollment, increasing student debt, and financial pressures on practitioners.
Listeners will gain insights into the financial equation affecting new chiropractors, including the stark contrast in student debt and income compared to previous decades. Dr. Christie emphasizes the importance of addressing these financial realities, advocating for reduced education costs and stronger business training in chiropractic schools. He also highlights the need for unity within the profession to enhance income opportunities for practitioners and improve the overall landscape of chiropractic care.
This episode is a call to action for chiropractors to engage in meaningful conversations about the future of their profession and to explore innovative solutions that can lead to sustainable growth. Whether you're a seasoned chiropractor or a student considering a career in chiropractic, this episode offers valuable perspectives on navigating the evolving challenges of the field.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes husband-and-wife chiropractic duo, Dr. Katie Kula and Dr. Joseph Kula, to discuss the theme of "hard things worth doing." Drawing from their experiences, the Kulas share how they navigated the complexities of their chiropractic journey, including the challenges faced during the pandemic and their significant decision to buy a practice.
Listeners will gain valuable insights as the Kulas reflect on their initial years in practice, the obstacles they encountered, and the growth they achieved. They emphasize the importance of resilience, teamwork, and maintaining a clear vision amidst adversity. The conversation dives into how their commitment to hard work and strategic choices has shaped their successful practice today.
This episode is a must-listen for chiropractors seeking inspiration and practical advice on overcoming challenges and achieving their professional goals!
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes back Darcy Sullivan, our resident SEO expert, for an engaging discussion on the latest trends in SEO and AI search. As the digital landscape continues to evolve, Darcy shares valuable insights on how chiropractors can adapt their marketing strategies to stay ahead of the curve.
The conversation dives deep into the importance of having a well-structured, content-rich website that serves as a hub for potential patients. Darcy emphasizes the need for clinics to create specific pages for their services and conditions, ensuring that their website is not only informative but also optimized for AI search engines. She discusses the significance of using the right terminology and structure to improve visibility and engagement.
Listeners will learn about local SEO tactics, the impact of Google reviews, and how to effectively manage multi-location clinics. With practical advice on leveraging video content and crafting compelling narratives, this episode is packed with actionable strategies that chiropractors can implement to enhance their online presence.
For those looking to thrive in the ever-changing world of digital marketing, this episode is a must-listen!
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie delves into the critical topic of bridging the associate-owner chiropractor divide. He shares insights from his blog titled "Bridging the Associate Owner Chiropractor Divide: Creating Mutually Beneficial Relationships," addressing the challenges faced by both associates and practice owners. Dr. Christie emphasizes the importance of aligning expectations, fostering honest communication, and providing mentorship to create a thriving chiropractic environment.
Listeners will learn about the financial realities of practice ownership, the significance of business literacy for associates, and how to establish clear compensation structures. Dr. Christie also discusses the need for transparent communication regarding practice metrics and the role of professional development in building strong partnerships. With practical advice and real-world examples, this episode equips chiropractors with the tools to enhance their relationships and ultimately improve patient care.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie engages in an insightful discussion with Dr. Martin Isaksson and Dr. Brian Nook from the International Federation of Sports Chiropractic (FICS). They explore the mission of FICS, emphasizing the importance of providing chiropractic care to athletes globally and the immense value of teamwork in sports settings.
Dr. Isaksson shares his journey from a chiropractic graduate to the president of FICS, highlighting the organization’s growth and its commitment to enhancing the quality of care for athletes. Dr. Nook reflects on his extensive experience in chiropractic and academia, discussing the evolution of sports chiropractic and its integration into the global sports community.
The episode also delves into the benefits of treating athletes at various events, the collaborative environment among healthcare professionals, and the personal fulfillment that comes from being part of a larger mission. Listeners will gain insights into how involvement with FICS can enhance their clinical skills, expand their professional network, and ultimately lead to greater satisfaction in their chiropractic careers.
For chiropractors looking to elevate their practice and make a meaningful impact in the world of sports, this episode is a must-listen!
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Brennan Donahue, a new MCM coach, about his journey from graduating Logan in 2016 to strategically building a sports-based practice near St. Louis.
Dr. Donahue shares starting in 200 square feet inside a CrossFit gym before moving into a 1,400-square-foot clinic, with plans to double space, add another chiropractor, expand team roles, and grow rehab and cash-based services while remaining in-network with insurance.
They discuss leadership through core values, delegation, and maintaining high standards, plus the importance of vision, patience, and sustainable growth over quick “launch” results.
Dr. Kevin Christie explains how chiropractors can position themselves as the go-to disc injury expert in their community using an “audience builder” framework. He outlines an XY-axis positioning concept (expert vs. non-expert; generalist vs. specific) and emphasizes that clinical skill is essential but visibility and perception in the community determine whether patients see you as an expert.
Dr. Christie recommends defining ideal patient psychographics before demographics, then selecting target groups prone to disc injuries and identifying offline and online congregation points to reach them. He also applies Donald Miller’s StoryBrand messaging model to disc-injured golfers, clarifying external, internal, and philosophical conflicts to craft compelling content and outreach.
Dr. Christie stresses that strong marketing must be matched by strong outcomes.
On this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dr. Rob Pesale, a Stratford, Connecticut chiropractor who has been in practice since 1990, and now works alongside his son, Dr. Drew Pesale. Their conversation explores the lessons that come with long-term success, including the importance of community within the MCM Mastermind, embracing diverse perspectives, and staying committed to your path despite inevitable challenges.
Dr. Pesale reflects on the early days of building his practice—personally knocking on 3,200 doors over eight months and reaching more than 200 weekly visits within just four weeks. His story highlights the power of relentless work ethic, grassroots marketing, and evolving with modern digital strategies. He also shares a hard financial lesson from losing approximately $1.5 million during the 1999–2000 dot-com crash, underscoring the importance of diversification and steady, conservative financial planning.
Throughout the episode, key themes emerge: staying genuinely engaged with each patient, committing to lifelong learning (including advanced training and fellowship work), developing a clear niche, seeking mentorship, and building resilience.
In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie explains why chiropractors need structured planning through consistent yearly, quarterly, and weekly meetings to avoid running the practice without clear direction. He recommends scheduling quarterly meetings the month before the next quarter and keeping them practical in length (about two hours) while involving the entire team.
Drawing from Gino Wickman’s book Traction and the EOS framework, Dr. Christie outlines a quarterly meeting agenda: start with a positive focus by reviewing wins from the prior quarter, create an issues list (small to big) to surface and address problems, set 3–5 quarterly “rocks” (major projects), and build an indicator scorecard with trailing metrics (e.g., new patients, office visits, revenue, reviews) supported by specific leading indicators that drive results.
The meeting should also include a quarterly marketing plan covering events, initiatives, content, and ad spend, with larger issues carried into weekly meetings for execution.
It’s a great listen to help you strategize for the remainder of 2026!
Dr. Kevin Christie interviews UK chiropractor Dr. Chris Chippendale about why patient communication and overall patient experience will become even more important as AI adoption grows in healthcare. They also announce a one-day Patient Experience Masterclass in London on June 20, 2026.
The masterclass will be co-taught by Dr. Chippendale (doctor communication and training) and Dr. Christie (designing a remarkable patient experience, including service vs. hospitality). Attendees will leave with a workbook and a clear patient experience plan for their clinic.
They discuss the risks of AI—including generic “AI slop,” reduced engagement, and difficulty identifying true expertise—while also highlighting opportunities. Both argue that while AI will raise baseline communication expectations, it will also increase the value of genuine human connection.
Dr. Chippendale shares how he uses AI scribing during new-patient visits to stay more present with patients, while Dr. Christie explains how he uses AI to research tissue-healing timelines and improve report-of-findings communication.
Throughout the conversation, they emphasize that strong communication builds patient trust, drives referrals, and improves practitioner confidence and enjoyment.
Learn more about Dr. Chippendale at patientcentered.co.uk.
Dr. Kevin Christie explores the common “barriers” clinics unintentionally create that add friction to the patient experience and lower conversions. He encourages practices to regularly audit their systems and decide which barriers are truly worth the tradeoff.
He breaks down common obstacles within all chiropractic clinics.
Dr. Christie explains that barriers can be offset by world-class clinical care, strong communication, an exceptional patient experience, and high demand. He also notes that many practices add barriers gradually over time—sometimes removing the ones that prove too costly.
Dr. Kevin Christie interviews Dr. Steven Reinlie of Austin, Texas about his path after graduating from Parker in December 2021, working as an associate, and opening his own practice a little over a year ago.
Dr. Reinlie describes negotiating a revenue-based split that pushed him to develop referral relationships, setting a goal of meeting 40 new contacts, and finding early clinic spaces through connections with personal trainers and other clinicians. He and Christie discuss the realities of practicing inside gyms, emphasizing that gym members are a “floor,” not a complete patient base, and the importance of having a plan to graduate to an independent clinic.
Dr. Reinlie explains consolidating locations, moving into a 1300-square-foot space with multiple rooms, hiring his first full-time staff member, and focusing on efficiency, pricing, and reinvestment using profit-first principles. His advice centers on learning relationship-building and closely managing finances, supported by coaching and strong clinical competence.
Dr. Kevin Christie hosts a solo episode of Modern Chiropractic Mastery exploring why evidence-based chiropractors may resist business coaching.
The main discussion outlines seven reasons for coaching resistance:
(1) the “coaching paradox,” where clinicians demand evidence clinically but reject proven business mentorship
(2) the “I can figure it out myself” trap and trial-and-error costs
(3) imposter syndrome and vulnerability around sharing business details
(4) bad industry coaching experiences, hard sales, and cookie-cutter protocols, with a call for frameworks over forced systems
(5) ROI skepticism, citing research showing ~6–8x returns and strong small-business impact
(6) isolation and lack of peer sounding boards
(7) the “timing” excuse
Christie encourages aligned, values-based coaching and points listeners to modernchiropracticmastery.com.
Dr. Kevin Christie interviews Shannon Waller of Strategic Coach about entrepreneurial alignment and leadership for chiropractors. Shannon shares how she joined Strategic Coach after working in corporate training and dealer assessment programs, starting in sales and later moving into training design and building team programs.
They discuss a key mindset shift: seeing yourself as an entrepreneur with a specialty in chiropractic care, not only a doctor focused on craft. Shannon explains Strategic Coach’s Unique Ability framework—activities range from incompetent and competent to the “excellent trap” (superior skill and strong reputation, but boredom), and finally Unique Ability (superior skill plus passion), which she describes as a 10x return.
Shannon outlines a leadership model based on self-awareness, team awareness, and business awareness. They cover delegation extremes that sabotage teamwork: the “delegation death grip” and “drive-by delegation.” Shannon recommends Strategic Coach’s Impact Filter to clarify purpose, ideal outcome, risks, and success criteria.
They close with Strategic Coach fit criteria (minimum $200,000 personal income and three years in business) and resources at strategiccoach.com and yourteamsuccess.com.
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Benjamin Fergus to discuss his innovative non-surgical joint replacement technique for knees, shoulders, and hips.
Dr. Fergus shares the development of his evidence-based approach, which integrates advanced techniques, shockwave therapy, specific dietary protocols, and structured rehab exercises to address joint degeneration.
The episode covers success rates, patient demographics, treatment frameworks, and the importance of combining clinical excellence with effective business practices.
In this thought-provoking solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie dives deep into the hidden mental habits that quietly shape our decisions, confidence, and success—cognitive distortions. Drawing from Dr. Seth Gillihan’s work in Cognitive Behavioral Therapy, Dr. Christie breaks down common thinking traps like all-or-nothing thinking, catastrophizing, and emotional reasoning—and shows how they show up in everyday life and in practice ownership.
You’ll learn a simple but powerful framework to regain control of your mindset: Catch it. Check it. Change it. Dr. Christie explains how this three-step process can help you challenge unhelpful thoughts, reduce stress, and make clearer, more intentional choices.
He also reflects on the continued growth of Modern Chiropractic Mastery in 2025 and shares exciting opportunities ahead in 2026, including a London Masterclass. The episode wraps with a strong reminder that long-term success doesn’t happen in isolation—having a coach and a community of driven, like-minded professionals can be the difference between burnout and fulfillment.
If you’re ready to sharpen your mindset, elevate your practice, and stop letting your thoughts run the show, this episode is a must-listen.
In this episode of Modern Chiropractic Mastery, host Kevin Christie is joined by longtime coach and collaborator, Dr. Curt Kippenberger. The discussion explores the updated landscape of evidence-based chiropractic practices, highlighting both exciting trends and current challenges. They delve into strategies used by successful practices, including the integration of new technologies and the importance of mentorship.
Additionally, they emphasize the value of financial acumen and maintaining a hybrid approach to insurance and cash-based models. Upcoming events, such as the June 20th masterclass in London, are also mentioned, aiming to enhance patient experience. Both hosts share personal reflections on their journeys, the impact of coaching, and their excitement for the future of chiropractic practice.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the critical difference between signal and noise in business, using the metaphor of navigating a storm to illustrate how distractions can derail growth. He explains that successful chiropractors and entrepreneurs focus on high-leverage signals—key metrics like new patient numbers, office visits, revenue, and patient adherence—while filtering out low-value noise that consumes time and attention.
Dr. Christie shares practical strategies for maintaining focus, including building noise filters, committing to deep work habits, and eliminating at least one source of noise each week, helping chiropractors maximize their limited business and marketing time.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie hosts Solomon Thimothy to discuss the intersection of AI search and chiropractic marketing. They delve into how chiropractors can leverage AI search to be found by potential patients, emphasizing the importance of consistent content creation.
Solomon shares his expertise in AI search optimization, detailing methodologies such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). They also explore practical tools like WriteSonic and Semrush for tracking AI prompts and improving search visibility. The conversation highlights actionable strategies for chiropractors to ensure their practice remains discoverable in the evolving digital landscape. Additionally, Solomon offers insights into conducting audits to assess and improve online visibility.
This episode serves as a comprehensive guide for chiropractors looking to enhance their online presence through the latest in AI search technology.
In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie delves into the often-overlooked positives of being a chiropractor. He acknowledges the challenges in the profession but emphasizes that every industry has its issues.
Drawing from responses in the Forward Thinking Chiropractic Alliance Facebook group, Dr. Christie highlights various benefits, including integrated settings, flexible schedules, the opportunity for entrepreneurship, and the unique privilege of healing patients. He also mentions the physicality of the job, social interactions, the potential for financial success, and reduced administrative burdens.
Dr. Christie encourages listeners to focus on these positives and maintain a 'deep life' by balancing community, craft, constitution, and contemplation.
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie speaks with Amy Bukszpan PhD, an ultra-runner and mental performance coach, about the mental aspects of endurance sports and their application in business.
Bukszpan shares her experience working with endurance athletes on building mental toughness and resiliency, stressing the importance of flexibility and adaptability. The conversation covers strategies for emotional coping, self-talk, and the importance of having a strong support system.
Bukszpan also discusses the parallels between managing a business and training for ultra marathons, emphasizing the need for continuous learning and practice in overcoming challenges.
Tune in to learn how resilience in sports can translate to resilience in business.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie reviews the positives and accomplishments of 2025, both personal and professional. He highlights family trips, successful mastermind groups, and record-breaking revenue in his chiropractic practice.
Looking ahead to 2026, Dr. Christie outlines his vision, emphasizing continued personal health improvements, revenue growth, new branding initiatives, and impactful collaborations. He also discusses strategies for sustaining business growth and invites listeners to explore coaching services for achieving their own practice goals.
In this episode, Dr. Tim Bertelsman joins the podcast for the second time to discuss how AI is revolutionizing the chiropractic profession, particularly through its applications in Electronic Health Records (EHR).
Dr. Bertelsman shares his excitement about the future of healthcare and the role data plays in improving patient outcomes and satisfaction. The conversation covers the challenges of documentation, the potential of AI to streamline administrative tasks, and the importance of adopting new technologies to remain competitive. Practical examples of how AI can assist in clinical decision-making and content creation are also explored.
The episode concludes with insights on the ongoing development of an EHR system designed specifically for chiropractors, aimed at reducing overhead, enhancing efficiency, and elevating the profession.
In this episode of the MCM Student Business Show, hosts Dr. Kevin Christie and Dr. Gage Winkels, along with a special clinical segment from Dr. Mark King, provide invaluable insights for chiropractic students and new graduates.
The episode discusses key business strategies such as the importance of emergency and sinking funds, effective marketing with an Allied Health Network, and vital clinical advice including the necessity of becoming great at one skill and the significance of proper patient communication.
Dr. Christie and Dr. Winkels also address navigating career development post-graduation, emphasizing the importance of being open to different locations for better job opportunities and success.
In this episode of Modern Chiropractic Mastery, host Kevin Christie welcomes back financial expert Garrett Gunderson, who last appeared on the podcast in 2018.
Christie and Gunderson discuss the current financial landscape for chiropractors, emphasizing the importance of financial strategies beyond clinical skills. Topics include earning potential, psychological factors, and the necessity of financial planning for long-term security.
Garrett shares his personal journey, including overcoming health issues and navigating business challenges.
The episode also highlights resources for financial assessment and advice for both crisis recovery and prosperity enhancement. Listeners will gain valuable insights into making, keeping, and growing their money while maintaining their professional and personal well-being.
In this episode, Dr. Kevin Christie interviews Mark Sanna, a second-generation chiropractor, who shares his personal and professional journey in the chiropractic field.
Mark discusses the evolution of chiropractic care, from starting his practice in Connecticut in the mid-90s to becoming the CEO of Breakthrough Coaching. He emphasizes the importance of chiropractic adjustments, ongoing research, and multidisciplinary collaboration in advancing the profession.
Mark also talks about the significance of the Chiropractic Future strategic plan and emerging technologies like remote therapy monitoring, peptide therapies, and regenerative procedures. He envisions a future where chiropractic care plays a central role in overall health and longevity.
LISTEN NOW!!
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie is joined by Carolyn Bolt of Crossfield Design. They discuss their collaboration on updating Dr. Christie's practice and dive into important trends and tips for chiropractic office design in 2025.
Topics include the importance of investing in office aesthetics and functionality, the impact of modern design on patient perception and ROI, and practical advice on optimizing office space for both patients and staff. Carolyn shares insights on evidence-based design from hospitals and how these principles can improve chiropractic practices.
Additionally, the episode covers the significance of updating office decor within 7-10 years, balancing aesthetics with functionality, and strategies for remodeling without disrupting daily operations.
In this episode, financial advisor and coach Christopher Gandy discusses strategies for tax reduction and asset protection, specifically for healthcare practice owners.
Gandy shares insights from his 26 years of experience, highlighting the importance of structuring income through separate entities to minimize tax liabilities. He also delves into defined benefit plans as a potent tool for deferring significant amounts of income, reducing tax rates, and protecting personal assets through the strategic use of trusts and proper ownership structures.
Gandy emphasizes the need for profitable practices to explore advanced financial strategies and shares actionable advice for preserving wealth and ensuring long-term financial stability.
In this special episode, we introduce a comprehensive online course designed to help chiropractors become cash confident. Led by experienced chiropractor Dr. Kevin Christie, the course features insights from experts Dr. Holly Tucker and Christine Odle.
Over six lessons, participants will learn strategies for increasing revenue and profit margins, understanding financial reporting, planning cash flow, building financial security, reinvesting in their business, and devising a financial plan for 2026.
Early bird pricing of $349 is available until November 15th, with the course commencing on December 1st. Participants will also have access to additional resources such as a Slack channel and a Q&A Zoom call.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie introduces the Margin Expander tool and discusses enhancing financial margins for better professional and personal well-being.
Dr. Christie details the importance of cash flow, profit margins, cash reserves, debt management, and building a financial fortress.
Additionally, he announces the Cash Confident Chiropractor online course starting on December 1st, 2025, designed to guide chiropractors in increasing revenue, understanding financial reports, planning cash flow, and creating a comprehensive financial plan for 2026.
In this episode, Kevin reunites with Molly Cahill to discuss the evolving landscape of Instagram marketing. Following her well-received presentation at the East Mastermind group in Boston, Molly shares insights on new features such as Instagram collaborations, the rise of carousel posts, and the importance of authenticity in social media content.
They explore practical strategies for chiropractors to leverage Instagram effectively, the integration of humor and education in posts, and the impactful use of AI to streamline content creation. Molly emphasizes the significance of human plus AI in maintaining a genuine voice while optimizing efficiency.
The discussion underscores the necessity for clinics to maintain an active Instagram presence to foster trust and connection with potential patients.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Nick Murphy from Pure Relief Pain Solutions. They explore the benefits and applications of radial and focused shockwave therapy, as well as electromagnetic transduction therapy (EMTT). They discuss the distinct functionalities of each technology, practical applications based on different patient needs, and how each can enhance clinical outcomes.
Dr. Murphy shares his insights on effectively integrating these technologies into chiropractic practice, training staff, and ensuring both patient outcomes and financial growth.
The conversation also covers considerations for choosing the right equipment and the importance of clinical expertise and investment for successful implementation.
In this solo episode of Modern Chiropractic Mastery, the focus is on overcoming time management obstacles, which often hinder the growth and efficiency of chiropractic practices and revisits the capacity block breakthrough tool.
The episode delves into various factors causing time blocks like lack of support staff, clinical duplication needs, mindset challenges, profit and cash management, and delegation issues. Practical strategies to address these blocks are discussed to help chiropractors manage their time more effectively and prioritize tasks to improve their professional and personal lives.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Derek Coburn, an entrepreneur with a background in financial advising, about his new book, 'Let's Retire Retirement.' They explore the outdated concepts of retirement and discuss how to redefine it to reduce anxiety and improve quality of life.
Coburn shares insights from his book on how to plan for a more fulfilling retirement by extending work life and focusing on enjoying the present. They also discuss the importance of purpose, the potential for increased longevity, and how different generations are approaching retirement.
Coburn emphasizes the value of integrating pleasure and meaningful activities into life now rather than postponing them.
In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie discusses the concept of clinical capacity blocks, a common issue faced by chiropractic practices that have reached their maximum patient load.
The episode outlines several factors contributing to clinical capacity blocks, such as lack of support team members, insufficient clinical duplication, inadequate space, poor mindset, and issues with profit and cash flow.
Listeners will learn actionable strategies to overcome various capacity blocks and optimize their practice growth.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Brian Wine from the Wine Group to discuss the intricacies of real estate for medical practitioners, focusing primarily on chiropractors.
The episode delves into the benefits and drawbacks of owning versus leasing office real estate, the financial considerations and potential pitfalls in making such investments, and the vital role of professional advice in these decisions.
Brian also shares insights on the trends in medical real estate and private equity and provides advice on how chiropractors can strategically manage their real estate assets whether they are starting out or planning to sell their practice.
In this solo episode, Dr. Kevin Christie explores the concept of “priming the pump” and how it applies to building a thriving chiropractic practice. Drawing inspiration from Zig Ziglar’s classic metaphor, Dr. Christie explains why consistent effort, strategic planning, and patience are essential for sustainable success. Too often, chiropractors get discouraged when results don’t come immediately, but as he reminds us, growth requires steady input before the rewards start to flow.
Dr. Christie also introduces his upcoming Free Student Business Workshop in Boca Raton, Florida, on November 22nd. Designed exclusively for chiropractic students, this half-day event will cover practice analytics, content marketing, community outreach, and other essential business skills rarely taught in school. Attendance is limited to 24 participants, so early registration is encouraged.
In the main discussion, Dr. Christie breaks down five key steps to priming the pump in practice:
Clarify your vision – Create a motivating long-term and three-year vision.
Know your audience – Identify and deeply understand who you serve.
Streamline your operations – Build efficient systems for a great patient experience.
Amplify your marketing – Stay consistent with content and community outreach.
Plan your finances – Gain clarity and control over practice numbers to support growth.
Whether you’re just starting out or looking to re-energize your practice, this episode offers both practical advice and inspiration to stay the course, prime the pump, and achieve lasting results.
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie sits down with Dr. Eric Eiselt, a seasoned chiropractor with nearly 30 years of experience. They discuss the keys to building a thriving practice within a group setting, highlighting the importance of collaboration and recognizing each practitioner's strengths. Dr. Eiselt shares his insights on maintaining a raving patient base through effective communication, rapport-building, and the necessity of a strong core product: the adjustment.
Listeners will gain valuable strategies for navigating the challenges of group practice dynamics, including the significance of present-time consciousness in patient interactions. The conversation also touches on the importance of balancing work and personal life, as well as the role of continuous learning and adaptation in sustaining a long and fulfilling chiropractic career.
This episode is a must-listen for chiropractors looking to enhance their practice, foster patient loyalty, and reignite their passion for chiropractic care.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie hosts Dr. Chris Chippendale for an in-depth discussion on optimizing doctor-patient communication and enhancing team coordination to improve patient outcomes. They explore the complexities of patient retention, the significance of truly listening to patients, and the application of motivational interviewing in chiropractic care.
Additionally, they touch upon the importance of effective communication with the clinic team and share insights into an exciting upcoming masterclass in London focused on patient experience.
The episode offers valuable advice for both new and seasoned chiropractors seeking to improve their practice communication strategies.
In this episode, we explore the critical role of content marketing in today’s digital landscape—especially for chiropractors aiming to grow their practices and connect with more patients. The host highlights the power of creating consistent, valuable, and relevant content that resonates with your target audience. From blog posts and email newsletters to videos and social media, the discussion emphasizes how a strong content strategy helps build trust, educate your community, and ultimately drive new patient visits.
The episode also touches on emerging trends like the influence of AI in search engines and how staying current can give practitioners a competitive edge. Listeners will learn why showing up regularly on multiple platforms—whether it’s Google, Instagram, or YouTube—is essential for maintaining a visible and credible online presence.
Creating content isn't just about keeping up appearances—it’s about positioning yourself as the go-to expert in your community.
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie interviews Dr. Clayton Skaggs, a mentor and seasoned professional in chiropractic care, about his newly authored book, 'The Power of Doing What Matters.' They delve into the principles of mind-body resilience and how this concept applies to both professional and personal life.
Dr. Skaggs discusses his journey, the evolution of his institute, and his ambitious mission to encourage 100 million people to focus on what truly matters.
They explore practical strategies for resilience, the importance of a circle of advisors, and maintaining motivation through life’s challenges, making this discussion particularly relevant for chiropractors and anyone looking to enhance their wellbeing.
In this special episode, Dr. Kevin Christie shares a powerful lesson from the Chiropractic Success Academy (CSA) by co-founder Dr. Bobby Maybee. Tackling a universal challenge in practice, Dr. Maybee explores the nuanced topic of “difficult patients”—both those who are truly disruptive and those we may subconsciously reject because they don’t align with our ideal.
Dr. Maybee breaks difficult patients into two categories: 1) truly disruptive individuals who violate boundaries, disrespect staff, or ignore treatment plans, and 2) patients we just don’t “vibe” with—those who don’t share our values or personalities but still need care. He challenges chiropractors to reflect honestly: Are you subtly pushing out patients who aren’t your preferred type, and how might that impact your revenue and growth?
The episode emphasizes the importance of office policy over personality in handling problematic patients. Dr. Maybee outlines practical tools including a behavioral discharge policy, documentation templates, scripting for redirecting behavior, and front desk red flag checklists. He shares powerful stories from his early practice, including rejecting toxic energy before it enters the office, and the surprising benefits of embracing patients outside your comfort zone.
Whether you're refining your clinical boundaries or building emotional intelligence in your team, this episode delivers real-world strategies to improve both practice culture and profitability.
📲 Learn more or join CSA at CSACircle.com
➡️ Got questions? Ask in the CSA Facebook group or email yourcsacircle@gmail.com.
In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie delves into the rollercoaster journey of being a chiropractor.
Inspired by a variety of sources, Dr. Christie shares valuable insights on managing the ups and downs of chiropractic practice.
Key themes include the importance of focusing on the process rather than the outcomes, maintaining equanimity, and finding your unique ability. Dr. Christie also emphasizes the value of having a strong support network and the necessity of effective strategies for long-term success.
Tune in for practical advice on achieving professional growth, staying balanced, and enjoying the journey.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie discusses the intricacies of cash flow with financial planner and entrepreneur Brian Skrobonja. Drawing from his experience and expertise, Skrobonja highlights the essential differences between profit and cash flow, emphasizing the importance of forecasting and managing cash flow effectively.
The duo explores strategies for maintaining financial security, leveraging assets, and building a systematic approach to business finances. They also touch on the psychological aspects of financial stability and the significance of having a team of experts, including bookkeepers, accountants, and financial advisors.
Skrobonja shares personal anecdotes about his own financial journey and offers practical advice for chiropractors ranging from new practitioners to established business owners.
In this solo episode, Dr. Kevin Christie explores how to elevate the patient experience by minimizing friction across every touchpoint in the care journey. Framing the patient experience around three pillars—clinical outcomes, service, and hospitality—he zones in on service and introduces a checklist-driven approach to creating a friction-free experience.
From online scheduling and prompt communication to streamlined payment systems and staff responsiveness, Dr. Christie outlines best practices and common pitfalls. He shares tips on integrating technology like compatible EHR systems, two-way texting, online paperwork, and welcome videos, plus how to manage the revenue cycle efficiently to avoid insurance-related frustrations.
You'll also hear about the value of storing payment information, pre-scheduling full treatment plans, and crafting seamless referral and follow-up systems—all aimed at reducing friction and enhancing retention.
He closes with a challenge: audit your practice’s friction points and take targeted action.
Join Dr. Kevin Christie in this episode of Modern Chiropractic Mastery for an in-depth conversation with Dr. Andy Galpin, executive director of Parker University's Human Performance Center.
Explore innovative approaches to human performance, the collaborative nature of performance and health professionals, and the groundbreaking technologies and programs at Parker University's new 60,000 square-foot facility. Learn about optimizing athlete performance, cutting-edge research, and the important role of objective data in injury recovery and performance enhancement.
Dr. Galpin also shares insights into communication strategies for co-managing patients with performance coaches and other specialists.
This episode is essential for chiropractors, physical therapists, and anyone interested in the future of human performance and health integration.
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie talks with Dr. Jake Aleck about the unique integration of chiropractic care and fitness using Tonal technology.
Dr. Aleck explains how he introduced Tonal, typically a home exercise device, into his clinic to provide a hybrid model of care that includes both clinical and fitness components. He discusses the benefits of using Tonal for personalized strength training and how it bridges the gap between clinical rehabilitation and ongoing fitness.
Dr. Aleck shares his experiences with implementing group sessions and the positive outcomes he's observed, particularly in an active aging population. Dr. Aleck also touches on the potential for Tonal's commercial use in various clinical settings and the collaborative efforts with Tonal's team to perfect the technology for broader applications.
Listen to this informative episode to learn more about how you can incorporate cutting-edge fitness technology into your chiropractic practice.
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie discusses practice efficiency with Jason Infinger, a business advisor and serial entrepreneur. Infinger has a wealth of experience in AI integration, business efficiency, and creating long-term enterprise value.
The episode focuses on how chiropractors can optimize their practices to reduce friction in the patient experience. Infinger emphasizes the importance of starting with the practice's internal efficiency before aiming for a seamless patient journey.
Topics include the need for self-awareness, a clear mission, and a unique value proposition. Infinger introduces the 'bow tie funnel,' which extends beyond initial patient interactions to creating brand ambassadors. He also discusses the importance of timely communication and how AI can augment human efforts in tasks like patient onboarding, record-keeping, and follow-ups. Strategies for building strong referral networks, content marketing, and maintaining excellent patient experience are also covered.
Infinger advises practices to balance between growth and capacity and to use time audits and automation to streamline operations. He stresses the significance of having a vision and staying adaptable to industry changes.
The conversation offers valuable insights for chiropractors at any stage of their practice, focusing on creating a profitable and potentially sellable business.
In this special rebroadcast episode, we revisit an impactful interview with the late Dr. Ray Tuck, a distinguished chiropractor who left a lasting legacy in the field.
Dr. Christie recounts Dr. Tuck's significant contributions and dynamic presence in the profession, including his pivotal role in transforming his family's practice into a successful multi-location business. Dr. Tuck shared insights on transitioning from a treating chiropractor to a CEO role, emphasizing the importance of financial management, leadership, and maintaining high-quality patient care.
The episode also touches on preparing a practice to operate independently of the chiropractor, ensuring the business can thrive even in their absence. Drawing from personal experience, the conversation highlights the critical role of strategic planning and the benefits of a well-structured practice, making this episode a valuable resource for chiropractors and business owners alike.
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie dives deep into creating the best patient experience in a chiropractic practice by addressing multifactorial elements like service, hospitality, and efficient systems. Dr. Christie interviews Kathy Weidner from KMC University, an expert with over four decades of experience in chiropractic.
The focus is primarily on optimizing the revenue cycle, especially for practices dealing with in-network insurance. Weidner shares practical strategies to make insurance processes seamless and less of a headache, highlighting the importance of proper intake, verification, and understanding medical review policies.
They also tackle common pitfalls in charge capture, denial management, and the crucial role of robust documentation and coding. Both emphasize the value of patient experience coordinators and the significance of systems that can handle service diversification to increase profitability. Listeners are encouraged to train their team effectively to manage these complexities.
In this episode of 'Modern Chiropractic Mastery,' we discuss the launched 2026 West MCM Mastermind, a growth opportunity designed for already successful chiropractic practices.
The program, which follows the MCM East Mastermind's model, involves four retreat-style meetings in Tucson, Santa Fe, Sonoma, and Dallas/Fort Worth with expert presentations and interactive workshops.
The Mastermind aims to network thriving practitioners earning at least $350,000 in annual revenue, providing them with marketing, niche development, patient engagement, and entrepreneurial insights. Previous participants attest to the program's efficacy in catalyzing significant professional and financial growth.
Listeners are encouraged to join the West Mastermind to get away from the isolation of their clinics, learn tangible business principles, and enjoy high retention rates.
In this episode of 'Modern Chiropractic Mastery,' Dr. Kevin Christie interviews SEO expert Darcy Sullivan to discuss the impact of AI on Google search and SEO strategies for chiropractors.
They explore the benefits and challenges of using AI tools like ChatGPT, the importance of valuable content creation, and the evolution of search behavior.
Darcy provides actionable advice on optimizing online presence, maintaining congruent business listings, and leveraging content to stay ahead in the evolving digital landscape. Dr. Christie emphasizes the critical role of consistent, educational content in drawing new patients and competing in the AI-driven future.
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Corey Campbell from the Motion Palpation Institute.
Dr. Campbell discusses his mantra of 'grit, grace, and gratitude,' and its importance in the daily life of a chiropractor. He shares his career journey, teaching experience, and the value of mentorship and community in professional growth.
The conversation explores the challenges of the chiropractic profession, the necessity of being skilled with hands, and maintaining a balanced life.
In this solo episode of Modern Chiropractic Mastery, host Dr. Kevin Christie dives into the concept of creating margin in your life, which refers to building buffer space to handle unexpected challenges, reduce stress, and enhance well-being.
Topics covered include financial, time, energy, relationship, work, emotional capacity, health, and leisure margins.
Dr. Christie discusses the importance of understanding the stage of life you're in and offers practical tips for auditing and improving each aspect. He emphasizes that it's possible to maintain high productivity and business success while also improving life's margins.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Jonathan Saigh, an experienced chiropractor who has successfully built and integrated a large clinic in Wisconsin.
The discussion covers the importance of having a vision for growth, the mental and financial rigors of establishing an integrated practice, and strategies for providing exceptional patient care.
Saigh shares insights on managing a diverse team of medical professionals, the significance of delayed gratification, and the necessity of evolving in business. He also gives practical advice for chiropractors looking to start their own integrated clinics and emphasizes the value of a solid problem-solving system and strong team dynamics.
In this value-packed episode of Modern Chiropractic Mastery, host Dr. Kevin Christie sits down with Tim Hawkins, a seasoned fractional CFO who specializes in helping chiropractic practices thrive.
Together, they unpack the financial playbook behind sustainable growth—covering everything from forecasting and cash flow strategies to profit margins and performance metrics every chiropractor should track.
Tim offers a behind-the-scenes look at:
*The real value of a fractional CFO—and when to hire one
*How to evaluate your practice’s readiness to scale to multiple locations
*Key financial indicators that signal smart growth opportunities
*How to balance personal income goals with business profitability
*Marketing as a non-negotiable investment
*Leveraging equipment, tech, and even private equity with intention
Whether you’re a solo doc or managing a growing team, this conversation is a must-listen for any chiropractor aiming to build a financially sound and scalable practice.
Tune in and discover how to scale smarter—not just bigger.
In this solo episode of Modern Chiropractic Mastery, host Dr. Kevin Christie explores the concept of the profit-sharing model in chiropractic practices.
Dr. Christie shares insights from various experts and practical applications from his own practice. He delves into the benefits, challenges, and key considerations of implementing a profit-sharing system, drawing on recommendations from industry leaders like Dr. Ray Tuck and resources like 'The Great Game of Business' by Jack Stack and 'Simple Numbers 2.0' by Greg Crabtree.
Dr. Christie provides detailed guidance on setting up the model, managing overhead, and ensuring both associate doctors and practice owners benefit from the arrangement. He emphasizes the importance of profitability, financial clarity, and strategic planning in making the model work effectively for both parties.
In this episode of 'Modern Chiropractic Mastery', Dr. Kevin Christie interviews Jeff Moore, a physical therapist from the Institute of Clinical Excellence and founder of Onward Physical Therapy Clinics. They discuss the nuances of leadership in private practice, the importance of mentorship, and how to cultivate conviction in clinical skills.
Jeff shares insights into a fitness-forward approach to physical therapy, the structure of his cash-based clinic model, and the role of interpersonal skills in successful practice management.
The conversation also delves into strategies to prevent burnout and the importance of skill stacking for career advancement. This episode offers valuable advice for chiropractors and physical therapists looking to enhance their leadership capabilities and practice efficiency.
https://ptonice.com/
https://onwardphysicaltherapy.com/
In this solo episode, Dr. Kevin Christie dives into the rapidly evolving landscape of AI-powered search and its profound implications for chiropractic marketing. He kicks off with a surprising real-world example: a 69-year-old new patient who found his practice using Grok, an AI search engine—highlighting a shift that’s already underway.
Dr. Christie explores how tools like ChatGPT, Claude, and Grok are changing the way patients discover providers, thanks to more nuanced and personalized search experiences. He shares insights from real AI prompts where his practice came up as a top recommendation for sports chiropractic and shockwave therapy in Boca Raton.
The conversation then shifts to strategic takeaways: why creating consistent, high-quality, human-driven content is essential in standing out in AI-generated search results. Drawing from Gary Vaynerchuk’s talk at Parker Vegas, Dr. Christie reinforces the idea that your practice must function like a media company—educating, engaging, and creating content that reflects your expertise and personality.
Learn how to embrace AI without losing your human touch, and why blending both is key to thriving in the new era of search.
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Tyler and Dr. Laura Wright to share their transformative journey over the past year.
As members of the West Mastermind group, the Wrights recount their bold decision to move from Jackson, Wyoming to Anchorage, Alaska, uprooting their clinic and family life in search of better opportunities. They discuss the various challenges they faced, from selling their home and closing their practice to rebuilding their business in a new location.
The conversation highlights the importance of resilience, adaptability, and the mindset of overcoming obstacles. Tune in to be inspired by their story and learn how to tackle big changes in your own professional and personal life.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Craig Huston, a seasoned business consultant, to discuss the vital role of playbooks in chiropractic practices.
Huston shares insights from his extensive experience in various industries, emphasizing how playbooks can streamline operations, enhance employee onboarding, and ultimately increase a practice's value. He explains the difference between playbooks and standard operating procedures (SOPs), advocating for a more digestible approach that focuses on key tasks and processes.
Listeners will discover practical strategies for creating effective playbooks, including utilizing technology for documentation and training. The conversation also touches on the importance of building a self-managing business that can thrive independently of its owner, preparing for unforeseen circumstances, and ensuring a solid exit strategy for the future.
This episode is a must-listen for chiropractors looking to elevate their practice through structured systems and improved operational efficiency, all while fostering a culture of engagement and excellence.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie engages with Naota Hashimoto, a chiropractor and entrepreneur, to explore the transformative concept of the five pillars of profit.
Hashimoto shares invaluable insights from his journey in founding the software TrackStat, discussing how technology can be leveraged to enhance profitability in chiropractic practices. He emphasizes the importance of understanding and monitoring profit margins, as well as implementing innovative strategies to both increase revenue and reduce costs.
The conversation dives deep into practical approaches, such as diversifying services, automating repetitive tasks, and effectively managing accounts receivable. Both entrepreneurs also highlight the significance of taking action and completing projects to drive growth, urging chiropractors to engage with their communities and market themselves effectively.
In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie discusses an essential assessment tool for hiring associate chiropractors.
Dr. Christie delves into the Talent Impact Profile (TIP), provided by VisionSpark, and explains its significance in identifying the best fit for associate roles. He outlines the challenges in finding compatible owner-associate dynamics and categorizes chiropractors into three types: clinicians, builders, and entrepreneurs.
Dr. Christie emphasizes the importance of a meticulous hiring process, which should include evaluations like the TIP and the Kolbe assessment to measure cognitive, affective, and conative traits. Additionally, he stresses a four-phase approach to building a great team: talent acquisition, a comprehensive hiring process, thorough onboarding, and continuous training using the 'constant gentle pressure' method.
This episode is a guide for practice owners to hire effectively and develop a productive, well-integrated team.
In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie dives deep into the critical topic of managing the chatter and emotions that can impact chiropractors in their daily practice.
Drawing insights from Ethan Cross's books, Chatter and Shift, Dr. Christie explores the psychological underpinnings of self-talk and emotional management. He emphasizes the importance of harnessing the voice in our heads, offering listeners actionable strategies to transform negative self-talk into a more empowering dialogue.
Listeners will learn practical techniques such as using distanced self-talk, reframing challenges, and broadening perspectives to mitigate the impacts of stress and anxiety. Dr. Christie also discusses the concept of self-efficacy and how belief in one's capabilities can significantly influence emotional outcomes.
This episode is a must-listen for chiropractors at all stages of their careers, providing essential tools to enhance emotional resilience and foster a positive mindset. Discover how to become a thermostat in your practice, setting the tone for your environment rather than merely reacting to it.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Dr. Jared Wadsworth, a chiropractor who has carved out a highly successful career by specializing in the golf niche. Over the past five to seven years, his dedication to educating and engaging with the golf community has led to a major breakthrough—working extensively with a professional golfer.
Dr. Wadsworth shares the key strategies that helped him stand out, including overcoming the discomfort of video marketing, building a loyal client base, and balancing business growth with personal life. He also reveals his transition from an independent contractor to practice owner, achieving an impressive 40% increase in office visits and 45% revenue growth in 2020—despite the challenges of that year.
This episode is packed with valuable insights for chiropractors looking to define their niche, create impactful content, and turn passion into professional success.
Tune in now to learn how persistence and smart positioning can transform your practice!
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dr. David Berg, chiropractor and founder of Redirect Health, to discuss innovative healthcare solutions and business growth.
Dr. Berg shares his journey from the Canadian healthcare system to creating a U.S.-based platform that cuts healthcare costs by optimizing routine care and reducing unnecessary expenses. Redirect Health’s model is designed to help chiropractors and small businesses lower costs while improving employee retention and competitiveness.
Dr. Berg provides real-world examples, like reducing costs for medications and MRIs, showcasing how businesses can better manage healthcare expenses and offer employees affordable, accessible care.
This episode is essential for chiropractors and business owners looking for practical strategies to reduce healthcare costs and strengthen their practice or workforce. Learn more at redirecthealth.com.
In this solo episode of Modern Chiropractic Mastery with Dr. Kevin Christie, chiropractors are guided through common capacity blocks hindering their practice growth.
Derived from Dr. Christie's work with Strategic Coach, these capacity blocks include lacking support team members, clinical duplication, limited space and equipment, mindset issues, time constraints, delegation challenges, cash flow problems, and marketing deficits.
Dr. Christie emphasizes the importance of viewing support team members as investments and discusses how tools and coaching can help overcome these obstacles. He highlights the concept of 'even better' growth and provides detailed insights into addressing underlying problems that prevent chiropractors from breaking through the ceiling of complexity in their practice.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes John Williams, a certified coach from the Great Game of Business, to discuss transformative business principles for chiropractic practices.
The conversation delves into the Great Game of Business framework, emphasizing how to cultivate an ownership mindset among employees. John shares his extensive background in manufacturing and distribution, illustrating how these principles can be effectively applied to chiropractic settings.
Listeners will learn about the importance of transparency in sharing financial information, the critical number that drives business success, and how to engage staff in decision-making processes. John also highlights the significance of creating a sense of purpose at work, which fosters motivation and commitment among team members.
Step into an enlightening episode of Modern Chiropractic Mastery as Dr. Kevin Christie sits down with renowned business strategist Gino Wickman, the visionary behind Traction and the Entrepreneurial Operating System.
This deep-dive conversation unpacks Wickman’s latest book, Shine, a powerful guide to unlocking leadership potential, personal growth, and the path to becoming your most effective self.
Wickman reveals the key to entrepreneurial success—whether you’re a chiropractor or a business owner—lies in understanding your inner drive and making choices rooted in love rather than fear. He introduces the three discoveries that set your true self free and shares the 10 essential disciplines designed to amplify energy, impact, and inner peace. From long-term vision to knowing your 100%, these principles help create a thriving, balanced life.
Together, Dr. Christie and Wickman explore the game-changing power of letting go of ego to achieve both ambition and deep fulfillment. This is an episode you won’t want to miss!
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Scott Munsterman, an expert in compliance for chiropractic practices.
The conversation covers crucial topics such as the importance of compliance programs, understanding NPIs, billing practices, and the nuances of evaluation and management coding. Dr. Munsterman also explains the significance of the ABN form for Medicare patients and the necessity of informed consent, emphasizing its role in patient safety and legal protection.
Listeners will gain valuable insights into the challenges of maintaining compliance in a highly regulated healthcare environment and the strategies to effectively manage these requirements.
Whether you're a seasoned practitioner or a new chiropractor, this episode provides essential guidance to ensure your practice operates within legal and ethical boundaries.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the application of AI in chiropractic marketing.
Dr. Christie describes how he used AI to create a podcast episode based on his book 'Doing It Right: Modern Chiropractic Marketing'. The episode features AI voices as co-hosts discussing the core principles of effective chiropractic marketing, including content creation, patient engagement, and the importance of ethical marketing.
Additionally, Dr. Christie announces an upcoming webinar on the essential marketing blueprint for evidence-based chiropractors and emphasizes the importance of continuous learning and adaptation in the evolving healthcare landscape.
In this episode of Modern Chiropractic Mastery, hosted by Dr. Kevin Christie, special guest Michael Silverman, an attorney from Florida, shares valuable insights on establishing integrated chiropractic practices.
The discussion covers various aspects, including different levels of integration, legal requirements, compliance, and misclassification of employees. Michael emphasizes the importance of written agreements, compliance programs, and understanding both state and federal regulations.
Additionally, the episode highlights the benefits of integrated practices, such as improved patient outcomes and increased revenue, while also addressing key considerations for implementing and maintaining such practices successfully.
Whether you're considering integrating your practice or simply want to understand the legal landscape better, this episode provides a wealth of information to guide you through the process successfully.
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie discusses cost-effective marketing strategies for chiropractors to enhance their practice growth.
Key topics covered include the importance of email marketing, utilizing video marketing for a stronger patient connection, leveraging Instagram reels, implementing text message campaigns, and building a robust allied health network.
Dr. Christie also emphasizes the significance of community outreach, patient appreciation days, and optimizing your website and search engine presence. The episode features insights into practical tools and resources available in the CSA Academy to further support chiropractors in their marketing endeavors.
https://www.sites.modernchiropracticmarketing.com/
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Brandy Brimhall to discuss various aspects of chiropractic practice management, including insurance credentialing, billing, coding, and optimizing systems for both in-network and out-of-network providers.
Brandy emphasizes the importance of understanding the revenue cycle from the initial patient contact through the end of treatment, including managing claims and patient relationships effectively. They also explore best practices for monitoring billing processes, handling patient statements, and maintaining compliance, whether the practice is in-network or operates on a cash basis.
Tune in to learn how to enhance the logistical efficiency of your practice, improve patient satisfaction, and ensure compliance with insurance billing requirements. Whether you're in-network, out-of-network, or a cash-based practice, this episode provides essential guidance to optimize your financial operations.
In this reflective episode of Modern Chiropractic Mastery, host Dr. Kevin Christie shares his annual tradition of conducting a Positive Focus, a concept he learned from Strategic Coach. This episode is a heartfelt exploration of the past year's achievements, challenges, and the vision for 2025, aimed at inspiring chiropractors to harness the power of positivity and confidence in their personal and professional lives.
Dr. Christie begins by explaining the importance of the Positive Focus tool in reinforcing personal confidence, which is crucial for progress and achievement. He shares his own experiences from 2024. Each achievement is dissected to highlight its significance and the further progress it encourages.
Listeners will gain insights into the importance of planning and executing a vision for the future. Dr. Christie outlines his goals for 2025, emphasizing the need for an accelerator year in both his practice and Modern Chiropractic Marketing (MCM). He discusses plans for the Mastermind groups, the Chiropractic Success Academy, and the continuation of providing value through coaching and content marketing.
Tune in to be inspired to create your own Positive Focus and set a clear vision for the coming year. Dr. Christie encourages chiropractors to acknowledge their achievements, plan actionable steps for further progress, and embrace the journey towards a successful 2025
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie sits down with Dr. Gage Winkels, an associate chiropractor at Health Fit Chiropractic, to explore the dynamic world of Instagram Reels and its impact on chiropractic marketing.
Dr. Christie and Dr. Winkels delve into the landscape of Instagram, highlighting the platform's shift towards emphasizing Reels as a response to TikTok's popularity. They discuss the mechanics, strategies, and tactics essential for creating effective Instagram Reels that can enhance branding and patient engagement. From understanding the nuances between posts, stories, and reels to leveraging trending music and captions, this episode is packed with actionable insights.
The conversation also touches on the importance of building a robust social media presence, especially for young chiropractors entering the field. Dr. Winkels shares his journey of taking on marketing responsibilities within the practice and the intrinsic motivation required to succeed in today's digital age. They also discuss the benefits of collaborating with local businesses and influencers to expand reach and credibility.
Listeners will gain valuable knowledge on how to track and analyze Instagram metrics, set realistic goals, and maintain consistency in posting. Whether you're new to social media marketing or looking to refine your strategy, this episode offers practical advice to elevate your chiropractic practice's online presence.
In this insightful episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Dr. Kristen Lawrenz from Student Loan Planner to tackle a pressing issue for many chiropractors: managing student loans. With changes in loan programs and economic conditions, this conversation is a timely update on strategies to handle student debt effectively.
Dr. Lawrenz shares her expertise on navigating the complexities of student loans. They discuss the current state of student loans for chiropractors, including the average debt amounts and interest rates that recent graduates face. Dr. Lawrenz explains the nuances of the SAVE plan, its benefits, and the challenges posed by recent legal proceedings that have put the plan on hold.
Listeners will gain valuable insights into the options available for managing student debt, including the Fresh Start program for borrowers in default and strategies for balancing loan repayment with other financial goals. Dr. Christie and Dr. Lawrenz emphasize the importance of not letting student loans hinder financial growth and professional success, offering practical advice for chiropractors at different stages of their careers.
Tune in to learn how to navigate the student loan landscape and make informed decisions that align with your financial and career aspirations.
In this solo episode of Modern Chiropractic Mastery, host Dr. Kevin Christie delves into the distinction between fluid and crystallized intelligence and their significance for chiropractic professionals.
Drawing insights from Arthur Brooks' book 'From Strength to Strength,' Dr. Christie explores how recognizing and transitioning between these forms of intelligence can shape and enhance a chiropractor’s career. He discusses the common pitfalls for both younger and seasoned chiropractors, offers strategies for navigating midlife career challenges, and stresses the importance of faith, family, friendships, and a positive work attitude in achieving long-term career satisfaction.
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes back Dr. Naota Hashimoto from TrackStat to explore effective reactivation strategies for chiropractic practices.
Throughout the episode, Dr. Christie and Dr. Hashimoto discuss the importance of defining what reactivation means for your practice and how to effectively measure and optimize it. They explore the challenges many practices face, such as insufficient content marketing and communication technologies, and provide actionable strategies to overcome these obstacles.
Dr. Hashimoto shares insights on tools and technologies that can streamline reactivation processes, including the use of targeted lists for direct mail, text messaging campaigns, and the implementation of new services and offers. They also touch on content marketing, referral techniques, and maintaining patient engagement.
Tune in for valuable tips to enhance your practice's reactivation strategies and ongoing patient communication.
In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie addresses a critical concern for chiropractors: protecting your practice and income in the event of an injury. Inspired by a group coaching call, Dr. Christie shares practical strategies to safeguard your practice and ensure continuity, even when unexpected injuries occur.
Dr. Christie emphasizes the importance of having a contingency plan in place, drawing from personal experiences and industry insights. He discusses various layers of protection, including having an associate or partner doctor, utilizing locum tenens, and securing short-term disability insurance. The episode also highlights the significance of maintaining an emergency savings fund and an unused line of credit to buffer against financial setbacks.
Key topics include:
· The role of an associate or partner in maintaining practice operations during an absence.
· Utilizing locum tenens for both vacations and unexpected injuries.
· The benefits of short-term disability insurance for chiropractors.
· Building an emergency savings fund and securing a line of credit.
· Avoiding high-risk activities to prevent injuries that could impact your practice.
Tune in to learn how to ensure your practice remains resilient in the face of unforeseen challenges.
In this engaging episode of Modern Chiropractic Mastery, Dr. Kevin Christie hosts Dr. Steven Geanopulos to explore the true essence of being an influencer in the chiropractic community. Dr. Geanopulos shares his journey from having no social media presence to becoming a significant influencer by providing valuable and ethical information.
Dr. Geanopulos discusses the misconceptions surrounding the term "influencer" and emphasizes the importance of community influence over seeking celebrity status. He shares insights on how chiropractors can position themselves as experts within their communities by leveraging their unique knowledge and perspectives.
Key topics include:
· Dr. 'Geanopulos’ transition from traditional practice to a virtual model during the pandemic.
· The impact of creating valuable content and growing a substantial online following.
· Strategies for chiropractors to engage their communities without the pressure of becoming global influencers.
· The significance of understanding and improving metabolic health through chiropractic care.
Dr. Geanopulos also touches on the potential for chiropractors to diversify their revenue streams and pursue personal and professional goals, such as spending extended time abroad while maintaining a virtual practice. This episode offers a fresh perspective on influence and provides actionable insights for chiropractors looking to expand their reach and impact.
In this insightful solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie delves into the complex realities of chiropractic revenue and the misconceptions surrounding it.
With a focus on achieving financial stability and growth, Dr. Christie provides a thorough analysis of what it takes to ensure a professional and sustainable income in the chiropractic field.
Dr. Christie challenges common misconceptions about revenue goals and highlights the importance of understanding the balance between overhead costs and take-home pay. He emphasizes the need for chiropractors to aim for a revenue target that allows them to build a strong team and provide excellent patient care without financial stress.
Key topics include:
· Understanding the importance of revenue targets like $30,000 per month.
· The impact of overhead on a practice’s ability to generate revenue.
· Strategies for achieving a professional wage through effective practice management.
· Insights from the Profit First model and Greg Crabtree’s financial frameworks.
· The significance of building a team to enhance patient experience and prevent burnout.
Dr. Christie also introduces an upcoming six-week online course designed to help chiropractors reach their revenue goals through actionable strategies and leadership development. This episode is a must-listen for chiropractors seeking to optimize their practice’s financial health and achieve long-term success.
In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie shares insights into the essential services and technologies that can enhance your chiropractic practice. Drawing from his own experiences and experiments within his practice, Dr. Christie highlights the importance of leveraging modern tools to bridge gaps and improve efficiency in today's challenging chiropractic landscape.
With the evolving nature of insurance reimbursements and the rise of cash practices, Dr. Christie emphasizes the need to position oneself as an expert to attract cash-paying patients. He discusses the impact of technological advancements and services that provide a significant return on investment, transforming costs into valuable investments.
Dr. Christie introduces VisionSpark's upcoming assessment tool to streamline the hiring process for chiropractic associates, alongside a new online course aimed at helping practices achieve $30,000 in monthly revenue.
This episode is packed with actionable advice and resources to help chiropractors modernize their practices and thrive in a competitive environment.
Join Dr. Kevin Christie in an exciting episode of Modern Chiropractic Mastery as he sits down with Dr. Courtney Conley, a renowned specialist in foot and ankle care and the force behind the popular Instagram profile, Gaithappens. Dr. Conley shares her incredible journey from her early days as a ballet dancer dealing with foot issues to becoming a transformative figure in the chiropractic community.
In this episode, Dr. Conley discusses her appearance on the Peter Attia podcast and its impact on her practice and professional positioning. She delves into her passion for the foot and ankle, emphasizing the importance of specialization and mastery in chiropractic practice. Whether you're interested in foot and ankle care or looking to enhance your practice, Dr. Conley's insights are invaluable.
Key topics include:
· The journey from ballet dancer to foot and ankle specialist.
· Building a niche practice and the importance of positioning in the community.
· The significance of content marketing and ethical promotion in chiropractic.
· Mastering foot and ankle assessment and treatment techniques.
· The upcoming MPI Gait Seminar with Dr. Conley and other industry leaders.
Dr. Conley's story is a testament to the power of dedication, specialization, and strategic marketing. This episode is a must-listen for chiropractors looking to elevate their practice and make a lasting impact in their community.
In this enlightening episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes back Dr. Steven Fransen, a prominent figure in the chiropractic world, to discuss the "Four Seasons of a Chiropractic Career." Dr. Fransen, from the Remarkable Chiropractor, shares his insights on the different stages of a chiropractic career and the importance of transitioning through these stages with a clear vision and goals.
Dr. Fransen elaborates on the four key phases: Launch, Build, Scale, and Exit, emphasizing the significance of understanding one's role, whether as a caregiver, business builder, or entrepreneur. He highlights the challenges faced by many chiropractors, particularly the "failure to launch," and provides strategies to overcome these hurdles. The discussion also touches on the entrepreneurial spirit within the chiropractic profession and the importance of aligning one's career path with their inherent strengths and aspirations.
Key topics include:
*The distinction between caregivers, business builders, and entrepreneurs in chiropractic.
*The importance of understanding economic metrics like revenue per employee (RPE) in practice management.
*Strategies for transitioning from a solopreneur practice to a scalable and durable business model.
*The significance of building a business with an eye on future exit strategies.
*Compensation models and the financial realities for associate chiropractors.
Dr. Fransen also introduces the "Practice Value Drivers Cheat Sheet," a valuable resource for chiropractors looking to enhance the attractiveness of their practice to potential buyers. This episode is packed with actionable insights and strategic advice for chiropractors at any stage of their career, aiming to optimize their practice and ensure long-term success.
In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie provides a comprehensive technology update relevant to chiropractic practices, highlighting advancements such as AI applications like Opus Clip, Zoom’s AI capabilities, and Grammarly.
Dr. Christie discusses new courses and initiatives, including the MCM online course designed to boost clinic revenue to $30k monthly. He also introduces effective tools and resources from CSA and FTCA, underlining the importance of modernizing practices to stay competitive.
Additional insights include cash practice software benefits and Propel Marketing's SEO services. Listeners are encouraged to utilize technology for enhanced practice efficiency and patient-centered outcomes.
Dr. Kevin Christie hosts Dr. Brennan Donohue on Modern Chiropractic Mastery to discuss Dr. Brennan's journey from a new Doctor of Chiropractic to running a successful practice.
They explore Dr. Brennan's growth within the Chiropractic Success Academy, the challenges faced, and the steps taken to achieve $30,000 in monthly revenue and beyond.
The episode highlights the importance of mentorship, the balance between professional and personal life, and overcoming burnout. They also touch on the significance of a visionary approach, the power of strategic hiring, and maintaining a growth mindset while planning for a successful future in chiropractic practice.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dr. Greg Rose from the Titleist Performance Institute.
Dr. Rose shares his journey from an engineering student to becoming a leading expert in golf injuries and a co-founder of the Titleist Performance Institute. They discuss how to position yourself as a golf injury expert, applicable strategies for various sports, and the importance of credibility and referral networks in building a successful practice.
Key topics covered include:
*The significance of credibility in establishing expertise.
*Building a referral network with local professionals and trainers.
*Utilizing social media and modern technology to enhance visibility.
*The benefits of specializing in a specific sport or niche.
*Innovative approaches to distance coaching and cash practice models.
Dr. Rose also provides exciting updates on the future of TPI, including a $25 million renovation of their facility and the launch of new educational programs and certifications. This episode is packed with valuable insights for chiropractors looking to grow their practice and establish themselves as experts in their field.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Taylor Premer from Winchester Spine and Sport. They discuss the delegation of rehab exercises within chiropractic practice.
Dr. Premer shares insights from his journey, including his early challenges with assessments and the evolution of his approach to delegating rehab tasks to interns and rehab techs. They also explore the importance of structuring intern programs and the significance of mastering manual therapy and assessment.
Additionally, Dr. Premer emphasizes the need for a consistent training schedule and the value of practical experience in enhancing patient care. The episode highlights upcoming events like the MPI Adjustathon and various educational courses offered by Gestalt Education.
Whether you're a chiropractor looking to delegate rehab tasks or seeking to improve your clinic's efficiency and patient care, this episode provides valuable insights and practical advice.
**In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie interviews financial expert Christine Odell. Together, they dive deep into managing personal finances, overcoming inflation, and practical strategies couples can use to stay financially healthy.
Christine shares her insights on managing your finances effectively, especially in challenging times like today’s inflationary environment. She also sheds light on the cost of money, debt management, and the importance of budgeting and communication within marriages.**
The episode includes insights and historical context on inflation, strategies for managing financial stress, and planning for future stability. Useful for chiropractors and business owners, this episode is packed with actionable advice to navigate today's financial challenges.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie is joined by Dr. Ashley Jordan, an associate coach at MCM, to discuss the essential topic of community outreach for chiropractic practices.
Dr. Jordan shares her journey from being a coaching client for five years to becoming a coach herself, and discusses the significant growth her practice has experienced through effective community outreach strategies. They explore the importance of integrating creative community engagement with digital marketing efforts to build a thriving practice.
Key topics covered include:
*The concept of five weekly community touches and how to implement it effectively.
*The role of monthly creative calls in generating innovative outreach ideas.
*Strategies for building a robust referral network with local professionals and organizations.
*Tips on organizing and structuring community outreach campaigns for maximum benefit.
*Insights on balancing work and preventing burnout while maintaining a high level of community engagement.
Whether you're a seasoned chiropractor or just starting out, this episode offers practical advice and actionable steps to enhance your community presence and grow your patient base.
In this solo episode, Dr. Christie delves into marketing and communication strategies specifically tailored for the active care patient.
Dr. Christie emphasizes the importance of ethical, patient-centered marketing and outlines the three phases of a patient's life cycle: new, active, and inactive. He highlights the often-overlooked active care phase and offers seven strategies to improve communication and patient adherence, which in turn enhances patient outcomes.
Dr. Christie also discusses the benefits of using tools like Bonjoro for personalized video messages, new patient packets, email onboarding sequences, and more.
Don’t miss this insightful episode packed with practical advice and tips!
In today’s episode, we are thrilled to welcome back Dr. Shawn Thistle to delve into the latest advancements in chiropractic research.
Join Dr. Kevin Christie and Dr. Thistle as they navigate through the evolving landscape of evidence-based chiropractic care, discussing how integrating the latest research into practice can significantly enhance patient outcomes and foster professional growth. They also explore the transformative impact of big data, the mechanisms behind spinal manipulative therapy, and the promising role of artificial intelligence in the field.
Discover the difference between evidence-based and evidence-informed practices and gain valuable advice for new chiropractors entering the profession. This episode is packed with insights that you won’t want to miss!
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Amanda Campana from VisionSpark to delve into the intricacies of hiring the right chiropractic associate. They discuss the different types of associates—sustainers, builders, and hunters—and how to identify which one suits your practice best.
Amanda introduces the Talent Impact Profile (TIP) assessment, a comprehensive tool that measures 16 different mental aptitudes and personality dimensions to help make data-driven hiring decisions. They also explore how this assessment can be customized to fit specific chiropractic roles and the importance of having a robust hiring process.
Whether you're looking to hire a new associate or improve your current team dynamics, this episode offers invaluable insights and practical advice.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with tax strategist Barbara Schreihans to delve into the world of tax strategies for chiropractors. Barbara explains the key differences between traditional accounting and proactive tax strategy, offering invaluable insights for small business owners looking to optimize their tax situations legally and ethically.
Barbara shares her expertise on:
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The benefits of hiring a tax strategist versus a traditional accountant.
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Utilizing family members in your business for tax advantages.
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The importance of choosing the right business structure, such as S corporations, for significant tax savings.
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Maximizing tax benefits through retirement plans and cost segregation studies.
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Strategies for managing end-of-year tax surprises and maintaining financial health.
Dr. Christie also highlights the importance of proactive planning and the role of coaching in achieving business success. He emphasizes the value of investing in professional services that offer a return on investment, such as tax strategists and business coaching.
Don't miss this episode if you want to learn how to save more on taxes and run a more efficient chiropractic practice.
In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie discusses five key business topics for chiropractors: cash flow management, compliance, outsourcing vs. in-house billing, envisioning a future bigger than the past, and knowing your practice's key metrics.
Dr. Christie shares insights from interactions with members of his coaching program, Mastermind group, and online communities. Key strategies include:
*Maintaining cash flow confidence,
*Managing compliance requirements
*Deciding between in-house and outsourced billing
*Planning for a future vision
*Understanding important practice statistics.
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Manuel Astruc, a psychiatry expert specializing in mental health for healthcare providers and entrepreneurs.
Together, they discuss strategies to prevent professional burnout and how different personality traits, such as high anxiety, OCD tendencies, and melancholic dispositions, can impact business owners.
Dr. Astruc offers insights into managing empathy, anxiety, and depression, emphasizing the importance of work-life balance, self-awareness, and intentional recovery techniques. They also preview Dr. Astruc's upcoming talk for the 2024 East Mastermind focused on avoiding burnout while maintaining high performance.
In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie provides key marketing updates and strategies for chiropractic practices.
He discusses the benefits of using the AI tool Opus Clip for video content, the importance of Instagram Reels, the effectiveness of email marketing, why not to worry about recent Google updates for local practices, and the concept of front stage vs. backstage in practice management.
Additionally, Dr. Christie highlights upcoming events in the 2025 West Mastermind program and encourages listeners to remain proactive in marketing tactics to optimize practice growth.
Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this episode, Dr. Christie welcomes back Dr. Josh Satterlee to discuss an essential topic for chiropractors: maximizing your chiropractic license. They delve into what it means to truly utilize your license to its fullest potential, focusing on honing your unique skills, building a competent team, and scaling your practice effectively.
Dr. Christie and Dr. Satterlee explore the importance of mastering core competencies like diagnosis and chiropractic manipulation, emphasizing how these skills can set you apart and enhance your clinical decision-making process. They also discuss the strategic delegation of tasks such as patient exercises and certain therapies to trained team members, allowing you to focus on what you do best. This approach not only improves patient care but also helps in reducing practitioner burnout.
Throughout the episode, they share practical examples and insights on how to integrate various diagnostic and treatment methodologies like SFMA, DNS, McKenzie, and ART into your practice. They also touch on the operational aspects of running a chiropractic practice, including the importance of delegating administrative tasks to free up more time for patient care.
Dr. Satterlee also introduces his innovative communication platform, Trust Driven Care, which aims to enhance patient communication and automate routine tasks, allowing chiropractors to spend more quality time with their patients. Whether you're a seasoned practitioner or just starting out, this episode provides actionable strategies to help you maximize your chiropractic license and build a more efficient, profitable practice.
Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this episode, Dr. Christie is joined by Kristi Hudson of ChiroHealth USA to discuss an often overlooked but crucial aspect of chiropractic practice: billing compliance and avoiding dual fee schedules. Kristi Hudson provides invaluable insights into how to optimize your practice by adhering to proper billing practices, offering prompt payment discounts, and ensuring compliance with regulations.
Dr. Christie and Kristi Hudson dive deep into the importance of maintaining compliance in your billing practices. They cover a range of topics including the pitfalls of dual fee schedules, the benefits of implementing a discount medical plan organization (DMPO) like ChiroHealth USA, and how to legally offer discounts to your patients. Kristi also shares some surprising statistics about the number of clinics ChiroHealth USA works with and the impact of their services on avoiding common billing traps.
Additionally, Dr. Christie takes a moment to remind listeners about the upcoming West Mastermind in 2025, featuring a stellar lineup of speakers including Dr. Mark King, Dr. Holly Tucker, Dr. Brett Winchester, and Dr. Jay Greenstein. This event promises to be a comprehensive learning experience covering topics from clinical practice to business strategies and technology in chiropractic care.
Don't miss this essential episode that provides actionable solutions for chiropractors looking to ensure their practice is compliant and profitable. Whether you're a seasoned practitioner or just starting out, this episode offers strategies to help you navigate the complexities of chiropractic billing and compliance.
Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this solo episode, Dr. Christie delves into an innovative approach to staffing your chiropractic practice, especially when resources are tight. He introduces the concept of the "Swiss Army CA," a versatile team member who can handle multiple roles within the practice, from patient care to front desk activities and even enhancing the patient experience.
Dr. Christie discusses the core team structure of a chiropractic practice, which typically includes the chiropractor, a front desk rockstar, and a CA. He explores how a well-trained and highly capable CA can serve dual functions, thereby optimizing efficiency and profitability. This episode also covers the potential for outsourcing billing and using virtual front desk services to further streamline operations.
Throughout the episode, Dr. Christie emphasizes the importance of strategic planning and thoughtful decision-making when it comes to staffing. He shares insights from his coaching experience, highlighting how some practices have successfully implemented these ideas to overcome common challenges such as financial constraints and time management issues.
Don't miss this thought-provoking episode that encourages chiropractors to think outside the box and consider innovative staffing solutions. Whether you're just starting out or looking to optimize your existing practice, this episode offers valuable strategies to help you build a more efficient and profitable practice.
Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this episode, Dr. Christie is joined by Dr. Bobby Maybee, founder of the Forward Thinking Chiropractic Alliance (FTCA), to delve into the current state and future of evidence-based chiropractic practice. Dr. Maybee, a long-time friend and business partner of Dr. Christie, brings a wealth of experience and insight into the profession.
Dr. Christie and Dr. Maybee discuss a range of topics, including the challenges and opportunities facing evidence-based chiropractors today. They explore the importance of clinical efficiency, the role of add-on services like laser and Shockwave therapy, and the need for chiropractors to adapt to a results-based economy. The conversation also touches on the potential for burnout and the importance of maintaining a beginner's mindset throughout one's career.
Dr. Maybee shares his perspective on the splintering within the evidence-based chiropractic community and emphasizes the need for collaboration and open-mindedness. They also discuss the importance of being married to one's business and the role of ethical, patient-focused marketing in building a successful practice.
Don't miss this insightful discussion that offers valuable advice for chiropractors at all stages of their careers. Whether you're a seasoned practitioner or just starting out, this episode provides actionable strategies to help you navigate the complexities of the chiropractic profession.
Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this unique episode, Dr. Christie is joined by Dr. Curt Kippenberger for a comprehensive dialogue on the topic of the 30 and 60-minute DC model. This isn't a bash fest; instead, it's a deep dive into the nuances, benefits, and potential concerns of chiropractors who utilize time as a primary component of their practice model.
Dr. Christie and Dr. Kippenberger explore the positives of this approach, such as the ability to provide patient-centered care and build strong patient relationships. They also discuss the challenges, including business scalability, financial viability, and the risk of burnout. The conversation touches on the importance of clinical efficiency, the role of extenders in practice, and strategies for maximizing your license while maintaining high standards of care.
Throughout the episode, the hosts provide valuable insights on how to balance providing great care with building a sustainable, thriving practice. They emphasize the importance of finding a business model that works for both the chiropractor and the patient, ensuring long-term success and professional fulfillment.
Don't miss this thought-provoking discussion that encourages chiropractors to consider all angles and make informed decisions about their practice models. Whether you're a seasoned chiropractor or just starting out, this episode offers actionable advice to help you navigate the complexities of the 30 and 60-minute DC model.
Join Dr. Kevin Christie on another insightful episode of Modern Chiropractic Mastery as he welcomes back Dr. Chris Chippendale from the UK. In this episode, they dive deep into the intriguing topic of optimism versus cynicism within the chiropractic profession. Dr. Chippendale, a seasoned chiropractor and coach, shares his research and thoughts on how these mindsets impact clinicians' success, patient care, and overall professional growth.
Dr. Chippendale discusses the findings from a fascinating research paper that explores the relationship between cynicism and lower IQ, and how a cynical worldview can become a self-fulfilling prophecy. They also touch on the importance of having a growth mindset and how it aligns with optimism, enabling chiropractors to take risks, overcome challenges, and ultimately provide better care for their patients.
Throughout the conversation, Dr. Christie and Dr. Chippendale offer valuable insights on how chiropractors can shift from a cynical to an optimistic mindset, the importance of financial stability for patient-centered care, and practical strategies for building a successful and sustainable practice.
Don't miss this thought-provoking discussion that encourages self-reflection and offers actionable advice for chiropractors looking to enhance their mindset, practice, and patient experience.
For more resources and to connect with Dr. Chris Chippendale, visit patientcentered.co.uk or find him on Facebook.
Join Dr. Kevin Christie on another insightful episode of Modern Chiropractic Mastery as he welcomes back Dr. Chris Chippendale from the UK. In this episode, they dive deep into the intriguing topic of optimism versus cynicism within the chiropractic profession. Dr. Chippendale, a seasoned chiropractor and coach, shares his research and thoughts on how these mindsets impact clinicians' success, patient care, and overall professional growth.
Dr. Chippendale discusses the findings from a fascinating research paper that explores the relationship between cynicism and lower IQ, and how a cynical worldview can become a self-fulfilling prophecy. They also touch on the importance of having a growth mindset and how it aligns with optimism, enabling chiropractors to take risks, overcome challenges, and ultimately provide better care for their patients.
Throughout the conversation, Dr. Christie and Dr. Chippendale offer valuable insights on how chiropractors can shift from a cynical to an optimistic mindset, the importance of financial stability for patient-centered care, and practical strategies for building a successful and sustainable practice.
Don't miss this thought-provoking discussion that encourages self-reflection and offers actionable advice for chiropractors looking to enhance their mindset, practice, and patient experience.
For more resources and to connect with Dr. Chris Chippendale, visit patientcentered.co.uk or find him on Facebook.
Unravel the complexities of merchant processing with Holly Jensen from Cash Practice Systems, as she joins Dr. Kevin Christie on the Modern Chiropractic Mastery podcast. With Holly's extensive experience as COO, she sheds light on the importance of understanding merchant processing for chiropractic practices, and how it can be more than just a mundane necessity—it can be an integral part of your practice's growth and patient experience.
In this enlightening discussion, Holly shares insights on creating a frictionless patient experience by streamlining the financial interactions within your practice. Learn about the various types of merchant processing, the trend of passing fees to patients, and how to implement compliant cash packages, payment plans, and memberships that can pandemic-proof your practice.
Whether you're navigating one-time payments or recurring revenue, Holly's expertise will guide you through optimizing your practice for better financial health and higher patient retention. Plus, discover how Cash Practice Systems' unique features, like mobile app payments and gift card platforms, can contribute to your practice's cash flow.
Don't miss out on this opportunity to transform your approach to merchant processing and elevate your chiropractic business. Tune in to hear Holly's valuable strategies and take the first step towards a more profitable and patient-friendly practice.
For more information on how Cash Practice Systems can revolutionize your practice's financial management, visit https://www.cashpractice.com.
1. Introduction to Merchant Processing in Chiropractic Practices
2. The Role of Merchant Processing in Patient Experience
3. Types of Merchant Accounts and Their Impact on Your Practice
4. How to Choose the Right Merchant Processing for Your Practice
5. The Trend of Passing Merchant Fees to Patients and Its Consequences
6. Implementing Compliant Cash Packages and Membership Plans
7. Cash Practice Systems' Unique Features and Benefits
8. Conclusion and Contact Information
Enjoy the journey to a more streamlined and successful chiropractic practice with The Modern Chiropractic Mastery Show.
I continue the pursuit of collecting and cataloging ideas, resources, and insights to share with the chiropractic community for personal and professional growth.
Attending the first annual Strategic Coach CoachCon was a great experience. I took away many great lessons that I will apply to my life and convey to the MCM audience.
In this episode, I discuss what I experienced and learned and how you can apply it yourself. I will briefly describe what I learned from the following topics:
*Personal Branding: The Business Model of the Future w/ Krista Clive-Smith
*The Art of Negotiation w/ Chris Voss
*Radical Authenticity: Leadership Lessons from Special Forces Training, Modern Neuroscience, And Ancient Wisdom w/ Travis Ramsey
*What's In It For Them? w/ Joe Polish
*Identify Your Distinct Advantage: Changing the Narrative For Your Future w/ Dave Sanderson.
*Gift-ology: Referrals Without Asking w/ John Ruhlin
I learned valuable information, and it was another opportunity to connect in person with other like-minded entrepreneurs.
If you’d like to join a group that meets in person, learns a ton, and builds connections and accountability, please consider joining our 2025 High-Level Mastermind: https://www.modernchiropracticmarketing.com/2025-mastermind-west
Brand building isn’t about logos and color schemes. It is about what people think of your practice, how it makes them feel, and your team culture.
I have had the pleasure of working with Dr. Tony Katakis in the early days of building his clinic, and in this interview, we get an update on how they have grown and the future vision.
In this episode, you will learn:
*How to go from lone wolf to building a team
*Why a team around you allows for better growth and patient experience
*Providing educational workshops for DC Students and Recent Graduates
*Reinvesting back into your clinic for long-term growth
*How consistent content marketing drives business and talent acquisition
*Having a clear vision and relentlessly pursuing it
If you’d like to find out more about Dr. Tony Katakis he is on IG @drtonykatakis or at https://stlsportsclinic.com/
The tug-of-war battle between Associate and Practice Owner is well documented, but it doesn’t have to be that way. There are many strategies and best practices to have a mutually beneficial experience for both the associate and the practice owner, and that is what we discuss in this week’s podcast episode.
In this episode, I interview Dr. Lisa Goodman, who recently published her book The Manual for the Chiropractic Entrepreneur.
“Are you a Chiropractor, or are you an entrepreneur who happens to be a Chiropractor?” Strategic Coach found that Dan Sullivan likes to ask doctors this question, and it always makes me think. Part of being an entrepreneur is leading and leveling up your team, and associates are no different.
Dr. Lisa Goodman believes that chiropractic is the best profession in the world. Certified in sports, prenatal, and pediatric chiropractic, as well as Titleist Performance Institute certified, Dr. Goodman founded Washington Park Chiropractic in 2006. She has a degree in marketing and communications and spent four years in brand advertising before graduating as valedictorian of her chiropractic college, Palmer West. She is known as an international speaker, author, teacher, mentor, and clinician in and out of the office at worldwide events.
“THE MANUAL for the Chiropractic Entrepreneur,” published by Parker University, is Dr. Goodman’s first published book. It serves as a comprehensive guide for both established and aspiring chiropractic entrepreneurs and offers strategies for launching and growing a successful practice.
Grab your copy of Dr. Goodman’s latest book here https://www.drlisagoodman.com/
The more I discuss with colleagues and experts how to provide the patient with great care and how to avoid the commoditization trap that insurance companies have doctors firmly trapped in, the more the idea of add-on services keeps revealing itself as a great option.
Whether you are in-network with insurance or are a cash practice, some services are not covered by insurance or should be charged at a separate cash rate from your traditional chiropractic care.
Some of those add-on services include but are not limited to, Shock Wave Therapy, Dry Needling, Laser Therapy, Physical Training, Supplementation, and more.
In this episode, I interview Dr. David Rudnick about how he provides world-class care in his sports chiropractic clinic and has escaped insurance companies' commoditization trap.
The good news is that you don’t have to be a hard-sell clinic. You can provide add-on services without pressuring your patients into spending money they don’t want to.
You can reach Dr. Rudnick at davidrudnickdc@gmail.com.
Is your chiropractic practice fully modernized?
When modernizing your practice, yes, you can renovate the office, get new equipment, and go from paper to electronic health records, but you also need to modernize your marketing, communication, and business technologies.
Prospective and current patients expect a modern experience when engaging with your practice in your community. You may be falling behind your competition because they are implementing strategies to take a big slice of the market share.
Let MCM audit, build, and implement a tailored modernization plan for your practice to help you compete in your competitive community.
We focus on 3 fundamental aspects of the modern healthcare practice.
*Communicating with your Community
*Communicating with your Patients
*Communicating with your Team
Modernizing your Community, Patient, and Team Communication takes a complete approach that focuses on the Front Stage and Back Stage of your practice.
Front Stage/Back Stage ModelⓇ (Developed by Strategic Coach)
“You can gain enormous clarity about your business by looking at it from the perspective of The Front Stage/Back Stage Model®. This draws a parallel between the theater and the experience you create for your clients in your business. As we watch a live performance, we are captivated by the performances, the lighting, the sound, and the atmosphere. You want your business, like the theater, to create a positive, memorable, and unique experience in which your customers and prospects see the “magic” of the Front Stage without seeing the Back Stage logistics.
Everything you do on your Front Stage creates value for your clients, and everything Back Stage has a direct link to your Front Stage. The Back Stage is about creating better and better support systems, based on Unique Ability®, that expand the impact of the Front Stage. Everything that occurs Back Stage is determined, measured, and judged by how well it contributes to the results achieved on the Front Stage.”
The MCM Modernization Process
Step 1: Comprehensive Practice Audit
Step 2: Detailed Modernization Strategy
Step 3: Modernization Onboarding
Step 4: Strategic Implementation
Take Your Self Modernization Audit Here: https://bit.ly/48h1Cfw
To reach out to us for help with modernizing your practice, visit our website at www.modernchiropracticmarketing.com
In this episode, I had the pleasure to sit down with Michael Shacklock DipPhysio, MAppSc, FACP, to discuss Neurodynamics and why and how to integrate this skill set into your chiropractic practice.
Michael received his graduate qualification at the Auckland School of Physiotherapy, New Zealand, in 1980. He worked in public hospitals in the medical, surgical, pediatrics, orthopedics, geriatrics, intensive care, and burns areas around New Zealand before being employed in private practices, treating spinal and sports injuries in Nelson with Michael Monaghan and Auckland with Margaret Franklin.
In 1985, he moved to Adelaide, Australia, where he worked at the Royal Adelaide Hospital and private practices around Adelaide. He completed a Graduate Diploma in Advanced Manipulative Therapy in 1989 and converted this to a Master’s degree at the University of South Australia in 1993. He was awarded a Fellow of the Australian College of Physiotherapists (Australian Physiotherapy Association) for his monograph and international best-seller textbook, Clinical Neurodynamics
If you are missing a key patient population dealing with nerve-related conditions, Neurodynamics Solutions may be the tool you need in your clinical tool belt.
Training in Neurodynamics Solutions will provide you with the following skills:
Understand how nerves move
Painless nerve root mobilizations
How to exclude neurodynamic disorders
Differentiate between musculoskeletal and neurodynamic components
Make a neurodynamic diagnosis
Technique progressions from low to high functional levels
How to create, select and perform the best techniques for your patients
Manual precision of neurodynamic technique
How to detect contraindications for neurodynamic treatment
If you’d like to find out more about Michael Shacklock and Neurodynamics, visit the website here: https://www.neurodynamicsolutions.com/
In Late February, Jay Greenstein and I hosted a Salon Dinner at Parker Vegas for a hand-selected party of 8.
What is a Salon Dinner?
“In the 17th and 18th centuries, salons became popular venues for philosophical, political, and other moderated conversations. Women were the center of salon life. They selected the topic, invited guests and directed the conversation throughout the event. While these events were social, there was always a theme of education and idea sharing. Today, salons are having a revival moment. In our digital age, we have unlimited access to information and various feeds of opinions to consume. Modern day salons are bridging the gap between information sharing and face-to-face interactions. Bringing meaningful discussion topics to the dinner table or happy hour has created an avenue for people to share thoughts and solve problems in a social environment.” - Cameron Cler
We chose the topic of the disconnect between private practice owners and DCs looking for great jobs. We dove into the struggle to afford great teams and to find great jobs. We kept the conversation on track and had a great time working through ideas to help start the dialogue of improvement.
In this episode, I discuss some of the takeaways from the Salon Dinner and other professional aspects.
“If you want a life where you get to do what you want every day, You’ll need to live a life doing a lot of things you don’t want to do.”
Brian Strump, D.C., joins us today to discuss the above Facebook post and other amazing business insights he often provides.
This is a unique episode in which I reached out to Brian based on my fascination with and enjoyment of his insightful Facebook posts.
We also discuss how a game of Tetris and Contra like a business. You Gen X’ers will love this one.
Dr. Brian Strump is a chiropractor and gym owner who has helped many in this space with business development. He provides unique insight into how he thinks about building a practice and/or gym that serves the community, his team, and his family.
Video content marketing that educates your patients and communities is certainly one of the best marketing strategies you can do for your practice, yet why do so many choose not to?
In this episode, I interview Dr. Robin Armstrong and Dr. Jody Freedman and discuss how they have grown an already great practice through consistent video marketing.
They are both using diverse types of video strategies, and they outline what they are doing, why they are doing it, and the results.
You will also hear 5 key benefits of consistently producing videos for your community and practice.
Video is not too hard and doesn’t have to be overwhelming. Dr. Armstrong and Dr. Freedman did an excellent job in this interview and showed you how to do it.
If you are interested in implementing compelling video for your practice and you need MCM’s help doing all of the heavy lifting for you, contact us at www.modernchiropracticmarketing.com
If you know about Buc-ee’s, you know about Buc-ee’s. If someone has been, they will tell you all about it. It is remarkable.
Is your practice remarkable? Do you have raving advocates? Or is it just another practice?
In this episode, I explain why you need to be more like Buc-ee’s and less like Waffle House and what exactly that means.
It is time we aim for remarkable and invest in ourselves and our business to become remarkable.
In this episode we bring Darcy Sullivan back on the show to provide you updates on all things Search.
In this episode we touch on many aspects of search and some of the topics you will learn are:
*Google Algorithm Updates
*Mobile Search Optimization
*Zero Click Search
*Zero Volume Keywords vs Long Tail Keywords
*Website best strategies
*Video
*Call to actions
*Google Analytics 4
*Leverage A.I.
Much more!
To find out more about SEO and Propel Your Company https://propelyourcompany.com/
Many chiropractors are busy but not able to break through and afford to hire help and grow to the next level. We have all heard the term scaling, but it doesn’t mean you must scale to many locations like The Joint.
Scaling means getting your one practice efficient and continuously breaking through the complexities of your business.
Capacity issues in your practice can take many shapes, from lack of office space, equipment, team, or room on your schedule to seeing more patients and providing a high quality of care.
In this episode, Dr. Clay Sankey shares his story of breaking through a capacity issue and is now on the other side of capacity complexity.
You will gain insights into how to improve your practice, build a team to help you and provide an even better patient experience with optimal patient outcomes.
Also, Dr. Sankey’s office is hosting a great seminar on Rethinking Running Rehab with Dr. Beau Beard. If you are interested, register here: https://anthroedu.com/store/p/rx3-charlotte
Many exciting things are happening in the profession; recently, attending Parker Vegas highlighted that.
We don’t know where the profession is going, but many opportunities exist.
In this episode, I bring on Dr. Brandon Steele of ChiroUP to discuss what they are seeing in the profession, how chiropractors can optimize their careers, and how we can all optimize the profession. Some exciting new technologies are coming down the pipeline.
Dr. Steele also reveals an exciting new technology that ChiroUP launched this past weekend at Parker Vegas and is sure to transform many chiropractic practices!
ChiroUp provides up-to-date and easy-to-access resources to help evidence-based chiropractors deliver effective and patient-centric care. Our mission is to enable chiropractors to achieve exceptional clinical outcomes and promote their brand of excellence to patients, physicians, and healthcare decision-makers.
For more information on ChiroUp, please visit https://chiroup.com/christie to see how to grow your practice.
As a Modern Chiropractic Marketing podcast listener, you care about the future of chiropractic – so do we. Use code “CHRISTIE15” to get 15% off any NEW ChiroUp subscription for 1 YEAR!
Too many doctors think that good healthcare and good business are inverse relationships.
You can be good at business and not be a snake or a shark. You can be patient-centered and also have a good business.
I am also here to tell you that everyone benefits, including your patients, when you are sound in business.
In this episode, I discuss 5 Keys to Good Chiropractic Business, and it doesn’t include huge care plans, offering services just for the money, or making healthcare decisions based on finances.
This episode will discuss how patient outcomes are the main goal and how everything else flows from there in turning your chiropractic practice into a thriving business that can enhance your patient outcomes even further.
Many chiropractors and chiropractic practices have goals and dreams, but few have a great vision. Some think they have a vision, but without the necessary planning and actions, it's a dream and will never be a reality.
In this interview with Dr. Keith Yoho, we discuss his group practice's exponential growth and big vision. We detail where the practice started, where it is now and where it will be going.
More importantly, we break down how they achieve their vision through strategic meetings and a transformational yearly team meeting.
Not enough practices are thinking big enough and certainly not having strategic growth meetings to make incremental improvements.
This episode is important for chiropractors of all levels and it is never too late to start creating a vision and working towards that reality.
As a profession, we have made it a long way, but we continue to fight to improve our standing in healthcare in each state, the country, and internationally.
Behind the scenes, we often don’t see the work being done to improve the chiropractic profession, and it is important to shed light on that occasionally.
In this interview, Bharon Hoag from The Chiropractic Defense Council joins me to share the progress made and the vision for a better future.
Bharon is a force of nature and brings a passion to the profession and this episode that few can. In this wide-ranging discussion, we talk about some of his organization's successes, some of the obstacles we face, and the exciting future ahead.
If you’d like to check out more about The Chiropractic Defense Council and potentially contribute, please visit https://www.defendchiropractic.org/
In 2024, many chiropractic practices are getting creative with optimizing their front desk.
If you don’t currently have a front desk, I highly recommend the Virtual Front Desk option to free you up to focus on patient care and growing your practice.
If you have a front desk person or team, consider having a Virtual Front Desk component to allow your front desk team to focus completely on the patients that are in the office. Too many chiropractic front desk team members are overwhelmed with answering the phone, verifying insurance, and other tasks. They cannot provide a great patient experience for those physically in the office.
In this episode, I interview Pablo Blanco of Avanmed on the Virtual Front Desk and how you can implement this effectively in your practice.
We discuss what to look out for, what a great virtual front desk looks like, and how you can implement it into your unique practice.
You can find out more about Avanmed here https://avanmed.com/
In this episode, I discuss some topics that have come up in our coaching calls, Mastermind and Facebook Group.
The topics we discuss are:
*What Percentage of your revenue should go towards a marketing budget
*The 60-Minute Rehab DC Conundrum
*Running/Starting a business debt-free vs bank loan
*The FB Scam we are all seeing
*Google Business Hours and Search
*The Hourly Capacity
*And a few more!
Chiropractors are often looking for ways to help their patients improve their lives and do it in a manner that is effective and efficient.
At our Mastermind weekends, our members do occasional “Each One Teach Ones,” where a member provides a 30-minute presentation on something that has grown or transformed their practice.
Dr. Tiffany and Tyler Armstrong presented at our last mastermind on implementing a functional medicine system in your practice that is both impactful for patients and to grow your practice.
They both do a great job in this podcast interview to discuss the program they use, the effectiveness for their patients, and what it has done to transform their practice.
Even if you aren’t looking to add functional medicine, in this interview, we dive into strategies you could utilize to add other aspects of healthcare to your chiropractic practice.
If you’d like to know more about the system The Armstrongs discuss, please visit https://siouxcenterchiropractic.com/
A 30-40-year career in any profession can seem grueling, and chiropractic is no different. Too many in our profession face burnout we before that, but many don’t.
How can you find purpose, enjoy your life, and find success as you define it?
In this episode, I go over 3 frameworks that have helped me enjoy the process of defining success for myself and work towards achieving that.
I will discuss the 3 following Frameworks and give you my thoughts on them.
*The 4 Freedoms by Strategic Coach
*The Deep Life by Cal Newport
*Your Rich Life by Ramit Sethi
Maybe all 3 of these or one of these resonates with you, and you can start to define what success looks like for you and develop a plan to work towards that. This alone will give you the energy to work through the tough days and enjoy the flow days.
Having issues growing your Instagram following? Are you looking to improve your Instagram content and results?
In this episode, I interview Dr. Kyle Richmond, who has been able to grow his Instagram exponentially within a reasonably short period of time.
Instagram has many aspects, and it is consistently changing, but it does not have to be complicated. In this episode, we discuss the following Instagram topics and more.
*How Kyle grew his Instagram following elegantly
*Reels vs. Stories
*Repurposing Content
*Hashtags
*Length of ideal IG posts
*Types of content
*Content Batching
*The minimum viable following
*Much more!
It is not too late to start and grow your Instagram channel, and this episode will help guide you in a strategic plan to grow your Instagram following elegantly and effectively.
How do you manage it when a patient isn’t getting better?
What do you do when a patient gets worse with your treatment?
Do you feel like you are burning brain bandwidth all day long thinking through complicated cases, and will it ever become easier?
In this episode, I bring Dr. Mark King on the show to help us provide wisdom to these three questions we have all faced and I have been asked a lot lately.
Dr. Mark King is the President of the Motion Palpation Institute and has been a practicing chiropractor in Cincinnati, OH for many years. I couldn’t think of anyone better to help answer these challenges.
If you are looking to step up your game on evaluating and treating the shoulder, consider attending the MPI Sports Summit on March 23,24 in Minnesota:
https://www.motionpalpation.org/mpi-masters-series-sports-summit-the-shoulder-bloomington-mn-march-23-24-2024
Not enough chiropractors effectively plan their upcoming year, and many don’t plan at all. In this episode, I discuss what you should be doing to plan for an impactful 2024.
It doesn’t have to be complicated, but it does need to be intentional. I also provide you with some resources to help guide you in your planning efforts.
Let’s make 2024 a great and transformational year!
This time of year, I always sit down and perform a thinking tool I learned from Strategic Coach. The Positive Focus gives you an opportunity to reflect on all of the achievements you have had in the past year, even if there were challenges. There are always challenges.
The Positive Focus has you write down and get clear on 4 aspects:
The Achievement
Reason why this is important.
Further Progress
First Action
In this episode I outline my Positive Focus for 2023 so I can then shift focus on designing my plan for an even better 2024. I challenge you to do the same!
We know insurance companies play games, but what games are they playing? What can you do about it?
In this episode, I interview Dr. Brian Capra of Genesis Chiropractic Software on all of the tactics, strategies, and games insurance companies play to try not to pay you.
We cover everything from why insurance companies do this to strategies to prevent much of this from occurring or at least having a system that notifies you and fights it for you.
We also discuss AI and software and how that technology is helping chiropractors have a fighting chance.
Even if you are not an insurance-based practice, we discuss many topics in this episode to help you with your practice operations.
Dr. Brian Capra is a 2002 Graduate of Life University in Atlanta, GA. After building a successful practice in Princeton, NJ, he discovered a fundamental flaw in traditional chiropractic software. Dr. Capra decided to look outside chiropractic to find a solution. He found that large organizations focused on customer experience, using technology in a totally unique way. These enterprise-level technologies were getting amazing results. He and his team began building the first and only enterprise-level, Patient Experience Technology.
To find out more about how Genesis Software can enhance your patient experience and improve your billing and collections, visit https://genesischiropracticsoftware.com/.
Don't stay stuck in the same cycles of stress and frustration. When you get better, your life gets better. So, do something today that will help you jumpstart your journey toward emotional intelligence.
You can develop the skills to...
Stop losing your cool with your team and patients.
Stay focused instead of becoming so reactive even in high pressure situations.
Harness the energy of stress and frustration instead of letting it consume you.
In this episode, I interview Dennis McIntee from The Leadership Development Group on Emotional Intelligence and how you can steadily improve it.
As a Chiropractor, Emotional Intelligence is vital in your personal life so you don’t “bring it to work” and in leading your team and patients each and every day.
Do you feel overwhelmed as you lead your team and your practice toward success?
Are you struggling to stay focused and actually do what you know you need to do?
Have you tried implementing new strategies but not seen the results you wanted?
In this episode and in the free Masterclass Gift that accompanies this podcast episode, you will:
How to Harness Your Passion (The Right Way)
Why the Human Experience is Emotional, Not Logical
What You Can Do To Become More Emotionally Intelligent
In full candor, improving my Emotional Intelligence or “EQ” has been a goal and process of mine over the past 2 years and there is light at the end of the tunnel. You may not become Oprah, but you can become an even better version of yourself.
Learn How to Strategically Harness Your Emotions and Decrease Stress with this Exclusive Free Masterclass.
Register Free Here: https://bit.ly/MCMmasterclass
In this episode I provide you with eight marketing updates and tactics to help you with your practice.
I discuss the following 8 topics:
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YouTube Auto Subscribe
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Email Open Rates and Clickthrough Rates
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IG Follows Strategy
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Google Business Posting
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Think of your Podiatrists and Dentists
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This is the time to do your Use it or lose it campaigns
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The Hub and Spoke Model Revisited
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Growing an associates practice
Have a great Thanksgiving!
10X is fundamentally about quality vs quantity, and the quality of your freedom determines the results you achieve.
This is not hustle culture.
As Ben Harding, Co-author of the book “10X is Easier than 2X,” states:
“10X is not the outcome; it’s a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan Sullivan defines as your four most important freedoms — time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction.
As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you’re having.”
In this episode, I interview Kristi Chambers of Strategic Coach on this concept, and we discuss how you, as chiropractors, can achieve 10x results in your life.
We discuss the following topics, but are not limited to:
The 80/20 Rule Shirt you need to make
Quality vs Quantity
The 4 Freedoms
My 10x in last 10 years
Giving yourself a more reasonable timeline
Much more!
If you’d like to reach out to Strategic Coach, visit www.strategiccoach.com
You can also find the book 10x is Easier than 2x there or anywhere books are sold.
At some point in the future, there is the likelihood that you will want to sell your practice. In past episodes, we have discussed this topic and why it is so vital to start preparing your practice now for it, even if it is many years down the road.
If you prepare your practice and your personal financial structure now, not only will you benefit from it down the road when you sell it, but it will be more profitable now, and you will grow your personal wealth more now.
In this episode, we discuss tips and traps for selling your business with Paul Carroll, a Certified Financial Planner.
What should you look out for to financially prepare for before, during, and after the sale of your practice? We will attempt to answer that for you.
Paul Carroll is a wealth manager at Avion Wealth. He focuses on providing wealth management solutions to professionals with a growth mindset. Working with his team of experts, he helps affluent clients address their five biggest concerns: Preserving their wealth; mitigating taxes; taking care of their heirs; ensuring their assets aren't unjustly taken; and charitable giving.
To find out more about Paul and his firm, or get his book https://www.avionwealth.com/
We live in a tough world, and we work in a challenging industry; however, many are making it worse by falling susceptible to the stories and excuses that are holding them back.
Stories such as the public’s perception of our profession or how busy you are and don’t have the time to do marketing or community outreach to grow your practice the necessary amount to be cash flow confident.
Excuses such as insurance companies are the reason you aren’t thriving, or you weren’t taught “this or that” in chiropractic school.
I am not here to deny real-world challenges, and you may be facing something I can’t comprehend. Still, after years of coaching chiropractors and having my own stories and excuses, I know too many who are being held back by these stories and excuses.
I know chiropractors who are facing many of the stories and excuses I discuss in this episode and are overcoming those obstacles to have a thriving practice and personal life.
Let’s make this episode the start for you to get clear on your stories and excuses and build a plan to start to overcome them and grow the practice you deserve.
We often imagine leadership as some grand charismatic leader like Nick Saban, MLK, or Churchill. The reality is, that leadership has many styles and traits and isn’t something you are just born with.
In this episode, I am excited to interview JM Ryerson on transforming your life and getting better every day. When you get better, you get better as a leader, and you revolutionize your leadership, create a thriving company culture, and find balance in every part of your life.
JM Ryerson isn't just a seasoned entrepreneur with three successful business sales under his belt…
He's your go-to guide for leading teams to the top.
He’s a business leader with 20+ years of experience, an international speaker, the voice behind the "Let's Go Win" podcast, and the best-selling author of 3 impactful books, including Let's Go Win: The Keys To Living Your Best Life.
As the co-founder and CEO of Let's Go Win, JM's on a mission to elevate your leadership, enrich your team culture, and uncover the best version of you.
He wants leaders like you to break through limiting beliefs, step into their true selves, and live life on their own terms (not with the broken leadership styles of the past).
For more information on JM and Let’s Go Win, visit here: https://letsgowin.com/
This isn’t an exact science, but in my judgment, we are in the third phase of sports chiropractic. Phase 1 was pioneered by many great chiropractors before there was even the name sports chiropractor. Phase 2 layered on more advanced soft tissue therapy, particular assessments, and sports rehab.
In this episode, I break down phase 1 and phase 2 of sports chiropractors and the newer phase 3 of sports chiropractics. This Phase 3 isn’t replacing Phase 2, nor does it make Phase 2 antiquated. It’s simply different.
I spent some time highlighting the positives of Phase 3 sports chiropractic and some of the pitfalls from a business and clinical standpoint in this episode.
Our goal at MCM is for all evidence-informed chiropractors to thrive clinically and as a business, and my hope for this episode is to get sports chiropractors to develop systems and practices to improve profit margins and build a great practice.
Perhaps this episode can be a dialogue starter on improving the practice health of the Phase 3 Sports Chiropractor. The good news is many Phase 3 sports chiropractors are building thriving practices.
Many of you remember the Wild West days of $27 all-you-can-eat chiropractic Facebook Ads where these ads tried to entice people to come in for a very cheap visit, get 100 people in the funnel and hope 5 bought big care packages.
This worked for many, but it frustrated even more. If you didn’t get turned off from Facebook Ads, then you may have when Facebook made it more expensive and challenging to get results from Facebook Ads.
I am here to tell you that Facebook Ads still work; it’s just different now.
In this episode, I interview one of the original experts in the Facebook Ads space for companies of all sizes, Nicholas Kusmich. He is not only an expert in Facebook Ads but in marketing strategy as well.
In this episode, we discuss:
*Marketing Strategy and Principles
*Facebook Ads Updates
*What has changed with Facebook Ads over the years
*Facebook Ads vs Google Ads
*My Facebook Ads Strategy for the next six months.
*What Nicholas would do if he were starting a Chiropractic practice
Much more!
Ultimately, you should have a marketing plan, and a marketing budget and you should consider what an appropriate Ad spend is for your practice, be it Google or Facebook Ads.
To find out more about Nicholas Kusmich check out nknewsletter.com or workwithnic.com
You don’t have to be a celebrity, athlete, or corporate executive to leverage Public Relations or “PR” for yourself and your business. The fundamentals of PR are instrumental in growing a remarkable chiropractic practice.
In this episode, I interview Jay of Ace of Spades Agency, and he dispels the myths of PR, how chiropractors can improve their positioning, and what he would do to build his practice if he were a chiropractor.
Ace Of Spades is a digital PR agency that helps people and companies package, position, and publicize what they do all over the world.
Our chiropractic audience’s appetite for the desire to self-promote runs across the entire spectrum, but if you can move the needle in your strategic positioning, your practice will grow.
Too many chiropractors hope their practice will grow just by being a good chiropractor and having people refer to them, and in some instances, that does happen, but not as much as we all would like.
Take control of your practice growth by listening to this episode, which will help you enhance your positioning.
The chasm between the vision of your ideal success, the traits you express, the sacrifices you are willing to make, and personal development may be preventing you from realizing professional success.
In this lesson I discuss the 6 Things Success Demands from a post originally by Sanwal Dani and they hit it on the head.
Success is how you define it, but if you open your own practice or associate with a performance-based pay structure, the financial bottom line has a say in whether you have a healthy level of success.
Too many chiropractors are struggling mightily because they aren’t reaching the minimum effective dose of the right things to do for success within a chiropractic practice.
We need to shine a light on what it really takes to reach your vision instead of just hoping it will happen or blaming the insurance system or schools that it won’t make it happen.
So, let’s put our feelings aside and do a self-awareness check on where you may be falling short in these 6 things it takes to reach your vision of success.
If you need some practice acceleration, make sure to check out our upcoming CSA Practice Acceleration Virtual Summit on October 6 and 7 here: https://bit.ly/csasummit
Recently, at my Strategic Coach meeting we reviewed a graphic and concept titled “Transforming Your Industry” and it provided 3 Stages of becoming an Industry Transformer.
Stage 1: Conventional Experience
Stage 2: Unique Experience
Stage 3: Transformational Experience
In this episode, Dr. Josh Satterlee shares a devastating example of how conventional healthcare failed a dear friend of his and how that transpired. He also reveals how that doesn’t have to be the case and how leveraging digital communication can transform your practice and the patient’s experience and outcomes.
According to Gino Wickman, you must “systemize the predictable so you can humanize the exceptional.”
Josh details how you can leverage digital technology to enhance patient communication in your practice and how that will make you a better provider and avoid the conventional pitfalls that most healthcare deals with in modern medicine.
It is time we build remarkable, Unique, or Transformational practices and no longer be mired in the conventional.
To find out more about what Dr. Josh Satterlee is doing, transforming, and offering, visit here https://clinicgymhybrid.com/
If you, like many chiropractic practices, are still exporting data and creating your own spreadsheets because you don’t have the perfect dashboard.
You may still have double data entry and no follow-up and follow-through process. Plus, the more moving parts, providers, and service centers, the more likely you will have patients fall through the cracks, wasted time creating spreadsheets, and frustrated staff.
In this episode, I interview Dr. Naota Hashimoto of TrackStat about what stats you should be tracking, why you should be tracking them, and how this can help you cultivate a great chiropractic practice.
Stats may not be sexy, but I am always shocked by how little most chiropractors know about their numbers, and it typically stems from not having an efficient system to track them and to decipher them.
We also discuss many other aspects of chiropractic practice and the patient experience, given that Dr. Hashimoto built and ran a highly successful chiropractic practice.
If you would like more information about TrackStat and how it can help you know your numbers and grow your practice, check out trackstat.org
Are you a business owner who also travels? Are you confused about organizing your points, what types of cards to open, and how to effectively utilize your points?
In this episode we provide you with a unique topic that is fresh to the podcast. I have Eli Facenda of Freedom Travel Systems on optimizing and organizing your points to save incredible money. Eli has some great strategies and examples of how you can get started.
Freedom Travel Systems has a 4 Step Process to Help Business Owners
*Analyze Your Spending
*Build Your Custom Strategy
*Increase the Value of Your Points
*Upgrade Your Travel Lifestyle!
Here is a free training to also get you started: https://www.freedomtravelsystems.com/
We see the social media influencer and think that large followings and minor celebrity status is the direction to go with our marketing. We see big brand marketing spending and think it takes significant money for marketing. The chiropractor with shock factor videos with tons of likes must be the way to go.
This leads many chiropractors to the Spray and Pray model of creating content for their practice growth.
The good news is, in this episode, I guide you on how to strategically Attract and Engage a reasonable-sized audience and how your practice can have world class marketing without being an influencer or shock jock.
There is a lot more to marketing than likes, big money spent, and unengaged followers. This episode will get you thinking on how to achieve sustainable growth for your practice.
In my opinion, we are in Phase 3 of the evolution of the Sports Chiropractor. There are many exciting aspects of this new generation of Sports Chiropractors, but also some concerns.
In this episode, I interview Dr. Alan Sokoloff, a Sports Chiropractor who has been on the leading edge of the profession for many years and has built a great and sustaining practice in addition to his work with professional sports teams.
We have a wide-ranging conversation that includes the evolution of the Sports Chiropractor, how to position yourself as an expert in your community, considerations when working with teams, and how to have longevity in this wonderful career.
Dr. Sokoloff was selected as Maryland’s “Chiropractor of the Year 2001-2” and the American Chiropractic Board of Sports Physician’s Sports Chiropractor of the Year 2006. He holds a post-graduate degree as a Diplomat of the American Chiropractic Board of Sports Physicians. He has been a member of the University of Maryland Sports Medicine Team since 1991. He served a residency at the United States Olympic Training Center, summer of 1997 and was selected to the medical team for the United States at the 1998 Goodwill Games. Dr. Sokoloff was appointed to the USA Olympic Medical Team for the 1999 Pan Am Games in Winnipeg, Canada. He continues to be the team chiropractor for the two-time Super Bowl Champion Baltimore Ravens of the NFL since 1999 as well as the University of Maryland Terps.
To find out more about Dr. Sokoloff’s work in the profession and an exciting new endeavor he is up to go to https://yalich.com/
At this point has become a cliche of sorts, but it doesn’t make it any less true. Working “On” your business is a necessary component of building the practice of your dreams that offers the highest quality patient care, provides great jobs, and supports your family's wonderful life.
Too many of you are starving artists and will die on that hill. Some of you know it doesn’t have to be that way, but you are mired in the weeds of patient care, patient notes, and dirty diapers. Some of you even have hired coaches but didn’t do the work and confirmed your self-limiting beliefs that “coaching doesn’t work”.
Having the view, I do inside the mindsets and practices of some of the best clinics in the world, I can tell you one common theme. The vast majority figured out early that working on their business had to be baked into the daily, weekly, and monthly schedules.
I get it, we get busy. I wasn’t planning on going back into patient care and fully running MCM. Both companies are fully involved businesses, and I am no Elon Musk. My solution has been to work from 5 am-6 am “on” MCM 5 days per week, followed by 6am-7:30am with the young kids, then off to work to treat patients.
We all have a story, but we are also all professionals. Often being a Pro doesn’t allow for stories and excuses. It requires a different mindset and a different level of commitment. Some of you may just need guidance on what to do and how to do it. We have all been there.
In this episode, I discuss what it means to work on your business and how to strategically accomplish it. We are also diving deep into this topic in our coaching calls this week and ensuring our members are being Pros. Being a Pro is just different.
Digital Marketing is always changing and keeping up with it all can be overwhelming. However, if you learn and craft your expert positioning, you can adapt to those changes much easier.
Digital marketing has many aspects, but in this episode, we break down the fundamentals of optimizing it to help grow your practice.
Dr. Brian Paris joins me today to provide us with his journey and insights on growing an audience and improving engagement with your digital marketing. Dr. Paris has owned and operated a busy chiropractic practice and is now an entrepreneur with many interests.
One key to Dr. Paris’ journey is always getting better when it comes to producing content and consistently distributing it on digital platforms.
In this episode, we discuss some of the key fundamentals of improving your marketing that doesn’t chip away at your credibility but rather enhances it and positions you as a thought leader in your community.
If you’d like to connect with Dr. Brian Paris you can visit him here at https://www.youtube.com/@drbrianparis
A key to your online marketing is to optimize your Google Business Profile. Not only should your Google Business Profile have all the correct information and have many great Google Reviews, but you should also make it like your second website.
What do I mean by a second website? I want prospective new patients to feel like they get the true essence of your practice. You can do things like have robust FAQs filled out, insurances listed that you are in-network with, and Google Posts.
You also need to have great images of your practice on your Google Business Profile. But there is a next level option to enhance your Google Business Profile.
Welcome customers inside to help them get a feel for your business and what it has to offer before they arrive. The Virtual 360 Tour of the inside of your practice is a great option for your practice.
In this episode, I discuss the Google Virtual 360 Tour and all its details.
Many mistakenly believe that people are born leaders only. The reality is that leadership can be learned and improved. As a chiropractor, you need to lead your patients, your team, your profession, and your family.
In this episode, I bring back Manuel Astruc MD to discuss Leadership and its essentials.
Dr. Astruc first became interested in psychiatry during medical school. He realized that his favorite part of rotations was sitting down with patients after his rounds were completed, getting to hear their stories, and know them individually.
After seeing the change that consciously making an effort to embrace the journey and block out negativity made in his own life, Dr. Astruc knew he needed to share the knowledge he had with others. Dr. Astruc started Your Next Act to help high-achieving entrepreneurs like you find the mental strength to not just survive their ventures but thrive.
In this episode, we also discuss the Leadership 360 Review we did on me and the insights I gained from that. One of the realizations of leadership that I have had, is that there are different styles of leadership, and you don’t have to have the cult of personality or uber-charismatic leadership styles to be impactful as a leader.
To find out more about Dr. Manuel Astruc and “Your Next Act”, visit here: https://manuelastruc.com/
Instagram is ever changing and still very important for your chiropractic marketing. For many, it can be confusing and overwhelming to try to compete in a sea of content found on IG.
In this episode, I interview Molly Cahill about IG Reels and 6 types of content you can utilize in your overall Instagram marketing strategy.
One of the misconceptions chiropractors have with Instagram is that you have to have a huge audience or be an influencer, but the reality is, you can grow your practice with a clearly defined audience and a strategic content plan.
Molly provides health and wellness professionals with IG training and services to help them educate to attract their ideal clients and patients.
For more information and how to contact Molly, you can find more at her website https://mollycahill.com/
Being in bigger rooms is vital for your professional and personal growth. As you achieve more, such as finishing eight years of higher education and opening your own business, and when you work hard, smart, and consistently over some time, a level of success, you find fewer and fewer friends, family, and support systems who can help you grow even more.
I started my journey of professional growth in 2013 by surrounding myself with others who were doing big things. As I started to have practice success from 2011-2013, I was finding myself on an island and not having the right people around me to grow even more.
As I continued to grow and get into even bigger rooms of driven, talented, brilliant people, at times, it felt uncomfortable, but that was just the chasm between where I currently was and the next leap I was about to make.
In this episode, I discuss the importance of surrounding yourself with other like-minded chiropractors who are doing big things, and how that can help you grow in many areas.
We often have a limited mindset on investing in ourselves professionally, whether it is in clinical training but especially when it is business and professional growth.
The dual dilemma of being a lonely high achiever and not finding ourselves in the right rooms was the genesis of starting the MCM Mastermind in 2022. I couldn’t have foreseen the success of our founding cohort in terms of Return On Investment, relationships built, practice growth results, and that it would max out at 25 members. Every member from 2022 returned to 2023, and 21 of 22 are returning to 2024.
Here is a short video giving you an insight look of our Mastermind Group: https://youtu.be/1drUA-_OpiI
Since we have filled the East Cohort, we are excited to launch our West Mastermind Cohort for 2024. The locations are in the Pacific and Mountain Time Zone Cities, but you don’t have to reside in the West to attend.
The transformative purpose of the MCM Mastermind will be to bring a group of 20-25 big thinking members together to help each other exponentially grow their practices and lives. This will not be a didactic lecture style, but rather a facilitation of topics, strategies, and ideas we all work through together.
If you are interested, check out the details here: https://www.modernchiropracticmarketing.com/mastermind-2024-west
It may be time for you to get into a bigger room, and here is your opportunity.
Very few chiropractors have a thriving practice and the freedom of time, travel, and growth that this week’s guest Ryan Wigness DC has achieved.
It doesn’t happen overnight, but when you strategically focus on your clinical mastery, business strategy, and professional development, you can build the practice that services not only your patients but yourself and your family.
In this episode, we discuss how Ryan opened his first location in Whitefish, Montana and what helped him grow that location, and the subsequent locations he has opened with the great team he has around him.
We discuss the following topics that highlight Ryan’s growth over the past 20 years:
*How he started in a small town and how he has adapted to a booming area
*His core treatments and evaluations that he uses in practice.
*The role of palpation and manipulation in his practice
*His evolution in growing his business acumen
*The MPI Adjustathon new DC Only Track and Student Only Track
*What he has gained from the MCM Mastermind
*Developing a team around him to exponentially grow
*The MPI Whitefish seminar he co-hosts each year
I truly enjoy interviewing DCs in the trenches who are doing it right because of the real-world wisdom that is gained, and I have no doubt you will in this episode.
If you are interested in the new Dual Track MPI Adjustathon coming up in late September, visit the registration page here: https://www.motionpalpation.org/adjust-a-thon-sep-30-oct-1-2023
Most employers wish their employees cared about the business as much as they do. Most employees wish their employers care about them as much as they care about the business. There’s a disconnect when employers think about their employees but fail to show, tell, and demonstrate they care.
In this episode, I am excited to bring back Joey Coleman to the show. Joey Coleman helps companies keep their customers and employees. As an award-winning speaker, he shares his First 100 Days® methodology for improving customer and employee retention with organizations around the world (e.g., Whirlpool, Volkswagen Australia, and Zappos). His Wall Street Journal #2 best-selling book, Never Lose a Customer Again, shows how to turn any sale into a lifelong customer, and his upcoming book, Never Lose an Employee Again, details a framework that companies around the world can use to reduce turnover and increase employee engagement.
Never Lose an Employee Again provides leaders at all management levels, across all industries, the tools they need to design impactful experiences and interactions across the eight phases of the employee journey. Intentionally, the word used to describe each phase starts with an “A” to remind employers that the goal should be to earn “straight As” from their employees. Throughout their employment, employees will assess, accept, affirm, activate, acclimate, accomplish, adopt, and advocate - if and only if employers hold their hand and help them navigate the journey.
The greatest impact on employee experience comes within The First 100 Days®. These opening days can make (or break) the employee’s experience. But if done right, an employer can build a solid foundation for the relationship, leading to greater engagement and retention in the future.
Designing an impactful employee experience doesn’t require an organizational overhaul. It doesn’t require considerable investments of time and/or money. It just requires a commitment to the consistent enhancement of the employee experience.
To purchase your copy of Joey’s Book:
Amazon: https://amzn.to/3WHOTME
B&N: https://bit.ly/NLEA-BN
Bookshop: https://bit.ly/GetIndieBooks
Improving your communication and speaking skills is the fastest way to grow your practice, build trust with your patients and position yourself as an expert in your community.
One of the biggest misconceptions is that great public speakers and communicators are born that way. Sure, some have a unique talent, however, much of what you see from great speakers and communicators is a learned skill.
In this episode, I interview my speaking coach Deirdre Van Nest of Crazy Good Talks on how to improve and utilize public speaking and patient communication to grow your practice.
Deirdre Van Nest is a top-rated international Keynoter, Speaking Coach, Story Strategist, and the founder of Crazy Good Talks; a company devoted to helping professionals and entrepreneurs fast-track their Know, Like, and Trust Factor so they get to the “YES!” quicker.
In this episode, we discuss many topics to improve your communication, including, but not limited to.
*How to overcome your fears of public speaking
*How to improve your public speaking
*Developing your “Signature System”
*Effectively title your talk
*How improving your speaking can improve other aspects of communication such as patient communication, team leadership and recording marketing videos.
*Developing your presentations.
*How to compel your audience to act
Much more!
If you’d like to find out more about how to improve your public speaking, you can find out more about Crazy Good Talks here https://crazygoodtalks.com/
Many chiropractors are busy and broke, or busy and broken. It shouldn’t be that way, and it doesn’t have to be that way. It may take some challenging work to get there, but having healthy margins in your life should be the lighthouse.
We often only think of the word margin as it relates to profit, however, there any multiple aspects of margin you should strive for in your professional and personal life.
A recent book I read “Margin: Restoring Emotional, Physical, Financial and Time Reserves to Overloaded Lives.” by Richard Swenson, M.D. has provided me with clear insights on this topic and how it relates to chiropractors.
In this episode, I discuss how to evaluate and improve the margins in your life, and what I am looking at improving for myself. I hope you leave this episode with some thought-provoking ideas on how you can design more margin for yourself and your family.
Many chiropractors sell products in their practice, be it pillows, supplements, topical analgesics, etc. But are you doing it elegantly and effectively?
In this episode, I interview Paul Timko who has decades of experience helping providers integrate products into their practice and how to utilize them to help your patients first and increase revenue second.
There are many misconceptions about selling products in your practice and this episode is designed to help you in the following ways:
*What types of products to offer in your practice
*How to align your product supply with your patient's active care in your practice
*Utilizing certain products for at-home conjunctive care
*Selling yourself on products before selling them to your patients
*Using education not selling
*Success stories
*Strategies to improve product sales in your practice.
Paul is a great person for this topic because, like you, he has achieved the amazing balance of being great at sales without being felt like you are being sold to. Paul is great at educating in an elegant and ethical manner to improve the desired outcomes of the patient.
If you’d like to find out more from Paul or Stop Pain, find out more at stopa.in/MCM.
Are you chronically putting off things you know you need to do that, when delayed, impact you negatively?
You are not alone, but it doesn’t have to stay that way. You don’t have to have shame, guilt, and frustration around it. Maybe you need to fully understand what procrastination is and what it is not.
In this episode, I provide some insights into what procrastination actually is, how to recognize it, and 4 strategies to help overcome it.
Ironically, it took me an extra two months to do this episode, and I was somewhat beating myself up about it, but then I came across a great definition of what procrastination is, and I share that with you in this episode.
Personal finances can be a struggle for many, not only budgeting, but also saving appropriately. It’s frustrating to work hard and not have a lot to show for it and feel behind.
We got into this profession to help people but also have a level of financial freedom and be on track for a healthy retirement.
In this episode I interview Kim Butler on achieving financial freedom faster and her new strategy and tool to help you actually accomplish it.
Kim is not only an associate coach for Strategic Coach, but also the founder of Prosperity Thinkers where they aim to educate entrepreneurs, investors, and other wealth-minded people to think and act more Prosperously.
To find out more information about the Current App and how Kim is helping people prosper, find out more here: https://prosperitythinkers.com/Kevin/
Cutting through the clutter in your community and positioning yourself as an expert in a particular niche is the fastest way to build a great reputation and practice.
In this episode, I interview Dr. Donald Murphy of the PSP Program, PSP Network, and the CRISP books we have all come to love. Dr. Murphy shares his insights on professional development, becoming a Primary Spine Practitioner, and other strategies to enhance your clinical skills.
We discuss many topics in this wide-ranging episode, including:
*Furthering your education after chiropractic school
*Does specialization increase your compensation
*How to build your practice as a Primary Spine Practitioner or chiropractic diplomates
*The Network Effect
*Looking at your first 3 years after graduation as a residency
*Positioning yourself as an expert in your community
*Finding positions in larger organizations other than private practice
*Emerging opportunities in the chiropractic profession
This was a conversation I have wanted to have for years, and it was an exciting opportunity to have Dr. Murphy share his wisdom, passion, and professional knowledge with us on this episode.
To find out more about Dr. Murphy, PSP, PSPN, and CRISP Protocols, you can find out more at https://primaryspineprovider.com/
We understand the importance of excellent clinical care for our patients. However, we often forget the importance of effective communication and how that improves their adherence to care and, ultimately, their outcomes.
As chiropractors, we tend to under-communicate or even over-communicate. We are busy, we are distracted, we don’t have systems in place, and we sometimes assume the patient knows things we know.
On the flip side, we often verbal vomit on them with too much info, too much jargon, and too much science. It is like drinking water from a fire hose from them on the first visit. It is okay to slowly drip the information to them over the course of their treatment plan so they can comprehend it and actually implement some of it.
In this episode, I break down 5 phases of patient communication and how you can clearly guide them on their recovery from pain and injury, and then what comes next after they are discharged.
Just like anything, you may struggle with this communication early into implementing it, but you will improve and you will become great at communicating with your patients.
I challenge you to implement a system of communication in your practice, implement it, and then practice it with your patients and see the improvement in yourself, patient adherence, and patient outcomes. Communication absolutely has an impact on patient outcomes, so don’t discount its importance.
Choosing a location to build or buy your practice often isn’t well thought out by most chiropractors, but it is not surprising, there is a lot that goes into the process. Companies like The Joint and Trader Joe's spend millions to get it absolutely right.
I often joke that if I was opening a new practice I would just open next to a Trader Joes, because they have nailed it consistently.
In this episode, I interview Crystal Misenheimer of Progressive Practice Sales on the topic of choosing your practice location that optimizes for such things as psychographics, demographics, success, and your personal satisfaction.
Since Covid, Crystal shares with us the increased movement of chiropractors and the increase of practice sales and purchases, as well as building from scratch that has occurred.
In this episode I attempt to pin down some of the best practices when choosing your location and some of the topics we discuss are:
Psychographics of your ideal patients and where they live and work
Demographics of the area you choose
What State do you want to live in?
Types of offices (Retail, Medical Buildings, Stand Alone, Gyms, etc)
Pitfalls to avoid
What happens if you own a practice and want to move away from the area
Current trends in investors purchasing chiropractic offices
Much more!
For more information on Progressive Practice Sales you can find more at https://www.progressivepracticesales.com/
The pandemic has presented various challenges to medical practitioners, particularly the issue of payroll and overhead costs. With funds from PPP, EIDL, and HHS grants running out, and insurance companies not raising reimbursable rates, chiropractors are struggling to stay afloat.
In this episode, I interview Greg Crabtree, a practicing CPA and partner in one of the top 20 national firms in the US.
Greg shares his experience as a consultant and speaker to entrepreneurs worldwide, discussing his two books on the concept of "simple numbers." He emphasizes the importance of creating capital through profit and retention and guiding businesses to plan accordingly.
We also tackle the following topics, but not limited to:
· What it looks like to have a well-capitalized business
· How much is too much overall labor costs in your practice. What is potentially too little.
· What percentage of profits should you aim for each year.
· How to know if you can afford to hire team members.
· Making accurate financial decisions in your business for optimal growth.
We discuss how to determine when overhead is getting too high due to payroll and if medical practitioners can afford to hire more staff. The concept of labor efficiency rates (LER) in chiropractic practices is discussed as well.
To find out more about Greg Crabtree you can find more at simplenumbers.me or greg.crabtree@cricpa.com
In this episode of Modern Chiropractic Marketing, we address a widespread problem in the chiropractic industry known as the "Chiropractic Vicious Cycle".
Listeners will learn about the challenges that chiropractors face in the current job market and how the lack of well-paying associateships for young DCs perpetuates this cycle.
I explore how to finally break the cycle and dive into essential business skills that chiropractors need to learn, including marketing, hiring, and leadership, to achieve this goal.
I discuss the following but not limited to:
*The challenges faced by chiropractors in the current job market.
*The "chiropractic vicious cycle" and how it perpetuates the lack of well-paying associateships for young DCs.
*The importance of aiming for a revenue of $30,000 per month to achieve financial stability.
*Essential business skills that chiropractors need to learn, including marketing, hiring, and leadership.
*Strategies to break the vicious cycle and build a thriving chiropractic practice.
The episode emphasizes the need for young DCs to learn and mentor under experienced chiropractors who can guide them on how to grow their practice efficiently and compensate associates fairly. The cycle can be broken by taking time to learn and master these essential business skills.
As a chiropractor looking to make a mark in your niche, you need to be aware of the changing dynamics in your industry. It's no longer enough to be good at what you do. You need to be a game-changer, an industry transformer who sets the bar high for others to follow. And that's where Shane Lawlor comes in.
Shane Lawlor is a renowned chiropractor and golf fitness expert who has made a name for himself by transforming how people approach golf fitness. He has been instrumental in helping golfers of all levels improve their game and prevent injuries by developing a unique approach that combines chiropractic care, strength training, and golf-specific exercises.
If you want to become an industry transformer like Shane Lawlor, you need to deeply understand your niche. You need to know the pain points of your customers, the trends shaping the industry, and the gaps in the market. Once you have this knowledge, you can develop innovative solutions that address these issues and set you apart from the competition.
Sample Topics Discussed, but not limited to:
*Identify your target audience: Determine who your target audience is and what their interests, needs, and pain points are.
*Research your competition: Analyze your competition to see what they are doing right and what they are missing out on. This will give you a better understanding of what sets you apart and how to differentiate yourself in the market.
*Stay up-to-date with industry trends. This will help you stay ahead of the curve and ensure your content is always relevant and valuable to your audience.
By following the example of Shane Lawlor and staying abreast of the latest trends in your industry, you can position yourself as a game-changer who transforms the way people think about your niche. So, go out there, be bold, and make a mark that will inspire others to follow in your footsteps.
I often have chiropractors convey their inability to not only meet new people in the community but actually cultivate those professional relationships. Many chiropractors don’t know how to start, or even if they do, they don’t know how to cultivate it into a referring partner.
In this episode, I interview Attorney Drew Kapneck who is in my local community and in a very short period of time has built a vast local network that has exponentially grown his firm.
In addition to building professional relationships, we dive into the topic of how to quarterback a personal injury case to make the process easy for the patient and how to be an integral healthcare provider to make the attorney’s life easier.
In this episode, we tackle the following topics, but not limited to:
Creating relationships
Cultivating relationships
Building a practice rather quickly
Personal Injury Case Management
Ethically adding personal injury into your practice.
Much more!
In our discussions of personal injury, we avoid any state-specific information. Personal injury in the U.S. is different based on what state you are in, so we keep the topics applicable to anyone who works with personal injury.
I recently read Creativity Inc. by Ed Catmull, the President of PIXAR Animation and Disney Animation. This book’s subtitle says it all. “Overcoming the unseen forces that stand in the way of true inspiration.”
One of the chapters of this book is titled “Honesty and Candor,” and it provides a detailed breakdown of how Candor can be more valuable than honesty and why.
A brief excerpt will provide insight into the chapter and the substance of this podcast episode.
“But as valuable as the information that comes from honesty and as loudly as we proclaim its importance, our own fears and instincts for self-preservation often cause us to hold back. To address this reality, we need to free ourselves of honesty’s baggage.”
In this episode, I attempt to provide guidance on what candor can be vital for your practice, your patient care, your family, and yourself.
I also explain what I am doing to improve my leadership and how Candor has become vital to that growth.
Navigating the latest in chiropractic research and being able to clinically apply it can be confusing and overwhelming. We all want to apply the latest clinical best practices to our patient care, but where do we start?
You may also be wondering who is advocating for you as an evidence-informed chiropractor. Who is looking out for you, your practice, and the development of a thriving clinical experience?
In this episode, I interview Dr. Scott Mooring who is not only in private practice and the team chiropractor of the University of Minnesota, but he is on the board of Clinical Compass.
The mission of the Clinical Compass is to improve patient outcomes by advancing evidence–based care in an effort to transform healthcare through knowledge translation. The Clinical Compass collaborates with every major chiropractic organization, many states, and their respective associations, individual chiropractors, as well as other healthcare providers interested in providing the best, most evidence-based care to their patients.
Participation and process are as transparent as possible and a diverse cross-section of the chiropractic profession is represented.
Our goal at MCM in collaborating with Clinical Compass is to help guide you with the latest in clinical research and our ethical and elegant practice growth strategies. I hope this conversation continues to advance that initiative.
Solo Episode
Recently I posed the poll asking what is the One Thing that is holding most chiropractors back?
I didn't want things like insurance reimbursement, lack of trust in chiropractic, etc. I know chiropractors who are thriving in lieu of all of the obstacles in the way.
We had many responses and in this podcast, I discussed the top 4 things that the group feels are the biggest obstacles. I also provide my take on these four aspects and how we can all improve in those areas.
I challenge you to filter out what you think your weakest link may be that is holding you back and develop a plan to improve that for transformational impact on your practice.
I thank you for those that contributed to this crowd source episode of the podcast.
Writing “chiropractor” on a sign doesn’t attract patients anymore. If you’re stuck in what used to work, you’ll run one of the practices that used to be.
If you want patients now, you need to be a trusted expert. You need to educate your prospects and show you can help them.
The easiest way to do that? Publishing content and going digital.
In this episode, you’ll find out how to do that and stand out from your competition. Ready to stop being average? Listen now!
Show highlights include:
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The “Big Business” secret to growing your practice exponentially. (8:08)
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The 6 D’s of exponential organizations and how they can double your practice. (9:55)
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6 high effort marketing channels—and their fun, easy alternatives. (12:04)
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Your “hidden” competitors and how they’ll steal your patients. (14:56)
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Free tools your old-fashioned competitors pay for. (17:29)
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Government technologies you can use to get rich. (20:31)
Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register
Register for the free virtual summit here:
https://bit.ly/ftcavirtualsummit
Claim your free SEO website review here: https://propelyourcompany.com/chiropractor/
Need a new site? Want your website to become a game-changer for you? Go to https://getclearsites.com/
Whatever plans you had for your practice are cancelled, delayed or at least radically changed.
With all this craziness, it’s easy to stop until the crisis is over. Don’t. You’ll lose momentum, patient relationships and cash reserves. If you know how, you can improve your practice and reach your goals–even now.
All you need is a little guidance. In this episode, you’ll find out how to win in this crisis. If you want clarity while other chiropractors panic, listen now!
Show highlights include:
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Why this crisis will challenge you for years—and what to do about it. (11:57)
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3 marketing strategies that’ll get zero results right now (and the one-sentence strategy that’ll grow your brand). (13:15)
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The case against targeting athletes with valuable content. (13:52)
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One thing you should promote now more than ever. (15:00)
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How a “virtual coffee” can ignite powerful relationships and set you up for success for years to come. (18:43)
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3 ways to flood your practice with patients when you open back up. (21:09)
Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register
Claim your free SEO website review here: https://propelyourcompany.com/chiropractor/
Need a new site? Want your website to become a game-changer for you? Go to https://getclearsites.com/
If you don’t know what your patients think, you can only guess. You don’t know why patients leave, what treatments they want or if your staff treats them badly.
But if you always knew your patients’ thoughts? You’d always give them the right treatment, have more loyal patients and solve dissatisfaction.
It might sound unrealistic, but you can find out what your patients think with a simple tool.
Matthew Champagne does it every day.In this episode, Matt shows you how simple surveys can have a giant impact on your practice–and improve both your and your patients’ experiences.
Ready to stop guessing and work based on data? Listen now!
Show highlights include:
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The easiest way to book more visits without spending a penny on marketing. This can consume a market, so don’t let your competitors hear this! (3:33)
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How to create a gravitational pull to your practice by having a “survey conversation” with your patient before they leave. (4:35)
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Why your surveys make patients hate you–and the type of question that serves your patients and makes them love you. (10:01)
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Scribble these 4 words on a piece of paper, tape it to your wall and get more survey answers than a mass email. (16:20)
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Use this non-salesy script to keep disgruntled patients from going to the competition (these words make them raving fans instead). (16:49)
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Why nobody fills out your survey emails—and the “reverse strategy” which makes people jump at them. (19:24)
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The 3 “exploratory” questions patients love to fill out—skip this and they’ll flee your survey instantly. (26:02)
Link mentioned on the show: http://matthewchampagne.com/MCM
Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register
Claim your free SEO website review here: https://propelyourcompany.com/chiropractor/
Need a new site? Want your website to become a game-changer for you? Go to https://getclearsites.com/
If you’re worried, you’re not alone. All over the country, chiropractors are locked in their houses, wondering when they’ll see patients again.
Let’s face it: Not all practices will survive this crisis. Some will watch their cash reserves evaporate and close down. But you don’t have to crumble—if you adapt your marketing.
In this episode, Johann San Cristobal stops by to show you how marketing is changing now. Use these tactics now and you’ll be one of the winners of this crisis.
Ready to stop worrying and get more confidence for your practice? Listen now!
Show highlights include:
-
Stop wasting time: here’s how to find people who want to see a chiropractor right now. (6:35)
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How to use “Awareness Campaigns” to get the patients your competitors ignore. (8:43)
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Good news for your marketing: Why now is the time to spend more, not less. (12:59)
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Put these 3 simple words in your ad to get more patients now (and mention this to your suppliers for more referrals). (14:27)
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4 easy-to-make chiropractor ads that get 200% more engagement now. (17:05)
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The cheapest way you can get patients now (if you’ve already run ads). (20:32)
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This free marketing channel performs 17% better right now. Are you ignoring it? (26:55)
Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register
Claim your free SEO website review here: https://propelyourcompany.com/chiropractor/
Need a new site? Want your website to become a game-changer for you? Go to https://getclearsites.com/
You can be on top of search results, magnetize patients with your marketing and have the most fine-tuned systems in your practice. But none of it matters if you suck in clinic.
Even the most entrepreneurial chiropractor will sit in an empty office if he doesn’t get his patients results. If you want to help people, you have to be at the top of your game clinically.
If your patients see results, they’ll refer their friends. But if you overcharge for bad treatment, your disgruntled patients will torch your reputation.
In this episode, Mark Hawkins D.C. stops by to show you how to be a chiropractor that gets results–all while having a family and living a fulfilled life.
Ready to become a great chiropractor on all fronts? Listen now!
Show highlights include:
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How a practice in a 114-year old home attracts more patients than a sterile strip mall office. (9:51)
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The average chiropractor pays $28,038 per year for this. Here’s how Mark pockets that check instead and builds a legacy for his kids. (12:43)
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How doing this one thing now lets you retire rich and early—even if you never quit clinic. (14:26)
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You hurt your patients if you master a clinical technique. Here’s why patients love ”Jack of all trades, master of none” doctors. (15:32)
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The one thing you need to go from nothing to running a successful practice—no need for a business plan or learning to code. (25:18)
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If you’re bad at this overlooked skill, your patients will run away even if you eradicated their pain. (27:39)
Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register
Claim your free SEO website review here: https://propelyourcompany.com/chiropractor/
Need a new site? Want your website to become a game-changer for you? Go to https://getclearsites.com/
Content marketing sucks when nobody cares. When you’re ignored, it’s easy to believe you need to “go viral” and become the latest social media sensation.
But attracting patients with content marketing doesn’t have to be hard. You can create a simple system that consistently brings patients in the door without being a celebrity.
How? In this episode, Dr. Joe Denke stops by. He’s grown his practice with valuable content marketing and has built a “total web presence” that allowed him to hire multiple people and free up his time.
If you hate when your content gets ignored and actually want patients for all your work, listen now!
Show highlights include:
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How to use content marketing to multiply your practice in a crisis. (13:23)
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The 5-word content marketing strategy that gets better results than most “guru” tactics. (16:14)
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Why you don’t have to become a social media star to get more patients. (18:05)
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How to get patients without spending a penny on ads. (25:08)
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The 5-minute email that gets you more patients than most ads. (30:29)
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The exact ad (incl. where to place it) that brought in 4 patients on a $100 ad spend. (32:02)
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How to get more referrals without asking for them. (36:11)
Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register
Claim your free SEO website review here: https://propelyourcompany.com/chiropractor/
Need a new site? Want your website to become a game-changer for you? Go to https://getclearsites.com/
With a virus demolishing economies, health systems and public life worldwide, it’s easy to get scared. Will your family be alright? How will you make money during a lockdown? Will you still have a practice when this is over?
You’ll only make it through if you stay proactive and find the opportunities in this crisis.
In this episode, you’ll find out how you, your practice and your family will get through these scary times.
Ready to stop worrying and come out ahead while other practices close?
Listen now!
Show highlights include:
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How to stop worrying and help others do the same. (4:35)
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Why your treatments are losing value–and why that’ll improve your practice. (5:56)
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3 things that’ll grow your sales without trying (even when nobody wants to buy). (7:42)
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How this virus helps you prosper. (8:35)
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The ancient philosophy that’ll get you through this. (11:43)
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How history’s most successful people dealt with times like these. (16:25)
Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register
Find the “Scary Times Success Manual” here: https://resources.strategiccoach.com/guides/scary-times-success-manual
Claim your free SEO website review here: https://propelyourcompany.com/chiropractor/
Unless you run a giant practice, company culture and customer experience probably sound like corporate words—not something you should focus on. You need to get patients, work less and help people, right?
Wrong. If you don’t build a culture and give your patients a great experience, your practice will crumble. When that crucial employee leaves, when your favorite patient leaves a 1-star review—that’s when bad culture and experience bite you in the back.
In this episode, you’ll hear from Alison Taylor, who co-founded Jane software. You’ll find out how to build company culture and customer experience to build a practice for the long-term.
Ready to keep patients for decades and work with motivated employees every day? Listen now!
Show highlights include:
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How to slash your documentation time in half and free up time for what really matters instead. (11:30)
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Why your practices’ name can build instant trust—or repel patients at first sight. (24:58)
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The biggest danger of practice growth (this drives patients away like nothing else). (30:05)
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How your staff drive away patients without knowing it. (31:05)
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The vital system that’s broken in most practices. (31:11)
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What marketing strategies not to try (even if it comes from “gurus”). (43:48)
Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register
You want to help your patients remove their pain and see their smiles when they leave your practice.
But all too often, chiropractors get treated like second rate doctors from people who don’t know any better. This hurts—especially when it comes from “experts” who prescribe painkillers for every little thing. The loud, unethical brand of chiropractors doesn’t help.
You deserve better. And you can become the respected medical professional you are by doing one thing: Become a creator.
You’ll find out exactly how to do that in this episode.
Ready to stop being looked over and become the beloved doctor your community deserves?
Listen now!
Show highlights include:
-
Why NOT to see other chiropractors as competitors. (5:04)
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4 characteristics of content that gets you the respect you deserve. (6:58)
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The “creator’s bible” every content creator should read (and if you’re building your practice, you create). (9:49)
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How the “80% approach” kills procrastination and helps you release your content on time. (11:38)
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2 ways to deal with your fear of marketing–which one will you choose? (14:20)
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How to become confident at anything—even if you feel incompetent and useless at it now. (14:39)
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“Poverty mindset”, why it ruins our profession and what to do about it. (16:51)
Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register
Getting new patients with advertising is nice. But if that’s your only method of getting patients, you’re always “buying” your new patients. The problem? Unless you’re in a metropolis, you’ll run out of people to serve—and your ads might not work a year from now. What then?
The answer is building a brand. If you can build a brand, you’ll attract new patients on autopilot. They’ll refer their friends and keep coming back. With a brand, you become your community’s go-to chiropractor.
In this episode, Jerry Kennedy stops by to show you exactly how to build a brand for your practice so you never run out of patients.
Ready to build your brand and stop relying on one source of patients? Listen now!
Show highlights include:
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The biggest mistake chiropractors make when creating their customer avatar. (7:45)
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3 things you should learn before starting your practice (your practice stays empty without these). (16:23)
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How to build a great practice with next to no money. (30:17)
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Every kindergartener knows they should do this—and chiropractors should too. (32:30)
Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register
Exercise is probably one of the things you recommend most to your patients after a successful treatment.
But what happens when you send them off? They might join a gym and get bad advice from amateurs, which makes their pain return. And who do they probably blame? You.
If you can give your patients the exercise they need, you’ll not only generate more revenue, you’ll also make sure your patients stay healthy and pain-free by ensuring they do the exercises right.
Josh Satterlee runs a gym/practice hybrid. In this episode, he tells you all about how he does it–and how you can do the same to give your patients the care they really need.
Show highlights include:
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The biggest reason most chiropractors don’t build the practice they really want (and you won’t have to work harder to avoid this). (4:15)
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One question to ask yourself that gives you more free time and lets you do what you really love. (12:17)
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What you can learn from Costco to grow your practice beyond what you do. (14:12)
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How much money you should be producing per hour you work. (21:44)
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The easiest way to double your revenue potential. (28:09)
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How you can become the best chiropractor in your area by learning these crucial skills. (32:04)
Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register
Content marketing sounds like a lot of work: If you follow all the expert advice you’ll be writing blog posts, recording videos, editing graphics and managing social media pages. This could leave you wondering, “Am I a marketing manager or Chiropractor?”
But it doesn’t have to be this way. You can reuse, adapt and revive content you already have to get to the first page of google.
If you’re ready to become your area’s go-to chiropractor without spending all day writing blog posts and video scripts, this episode is for you. Darcy Sullivan will show you exactly how.
Listen now!
Show highlights include:
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Why people will love the content no one reads if you revise and republish it. (8:12)
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How to reach a completely new target market by changing a few words in your blog post. (17:43)
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The biggest reason people abandon you after a single blog post. (25:33)
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One overlooked metric that makes Google catapult your site to page 1—or shelf it on page 17. (27:27)
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How to make your blog posts more engaging without writing better. (28:40)
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The 30-second makeover that turns stale old blog posts into fresh, engaging content. (34:17)
Find out more about the MPI master series sports summit here: https://www.mpicourses.org/masters-series-sports-summit-lumbar-spine-chicago-march-2020
If you’ve run your own practice for a while, you probably know that it can feel like you’re always working without earning more.
Yet, there are chiropractors who enjoy as much free time as they want while earning enough to live in financial freedom. How can you join them?
Build systems. In this episode, Krista Kippenberger stops by to show you how you can transform your practice by building systems and eliminate much of the manual work you’re doing right now.
Ready to free up time and grow your income? Listen now!
Show highlights include:
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Why you should never be your own office manager if you also do patient work. (11:37)
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When you shouldn’t give your spouse a job in your business. (18:10)
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The only 2 situations when you should do rehab exercises with patients. (21:24)
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The one-word question that reveals the weaknesses in your practice and shows how you can improve. (27:25)
Find out more about the MPI master series sports summit here: https://www.mpicourses.org/masters-series-sports-summit-lumbar-spine-chicago-march-2020
Unless you’re the best chiropractor ever, no one will go on a road trip or fly out to see you.
And that’s a good thing.
It makes marketing your practice easier. Patients from close by come back more easily, refer you to their neighbors and get a reminder when they drive by your office.
But what if you’re not a household name yet?
The easiest way is to pop up when people search the internet for a chiropractor in your city. In this episode, you’ll find out how to do exactly that.
Ready to stop being an unknown chiropractor and attract patients from all over your community? Listen now!
Show highlights include:
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How to skip the line to the top of search results without writing a word of content or your website. (6:44)
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The two things you need to consider for reviews to boost your ranking—and how many reviews you should aim to get. (12:37)
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The biggest SEO mistakes that tank chiropractors’ SEO rankings. (18:21)
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How to double your testimonials’ effectiveness for local SEO. (25:30)
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Why not all links are equal—and which domain ending gets you better rankings than any other. (26:55)
Find out more about the MPI master series sports summit here: https://www.mpicourses.org/masters-series-sports-summit-lumbar-spine-chicago-march-2020
If you listen to successful people, many of them will tell you the same thing: You need coaching. Whether you’ve got a coach already or are still going at it on your own, the wisdom of a coach can help you break through the barriers you face and become the chiropractor you were meant to be.
In this episode, Dr. Christie’s coach Kim Butler stops by to talk about the things she teaches in Strategic Coach. If you feel stuck in your practice, you’ll love this episode.
Ready to break through your barriers and nail the entrepreneurial side of running a practice?
Listen now!
Show highlights include:
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The biggest reason so many people are afraid of financial planning—and why it’s crucial for you to do. (9:14)
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How to think outside the box financially by doing what’s boring and simple. (24:38)
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Why coaching others not only makes you money, but also changes yourself. (31:21)
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Why you have to be weak sometimes to ever really grow. (35:22)
Get your ticket for Parker seminars at: https://parkerseminars.com
Get Kim’s free ebook here: http://www.partners4prosperity.com/ebook
If you do content marketing, you might have realized it’s not that easy to create content that gets clicks, engagement and generates new patients for you.
The issue usually isn’t the content itself, it’s the presentation. Because you don’t just need to inform, you also need to hold your audience’s attention. The best way to do that: Entertain.
In this episode, Kim Walsh Phillips stops by to show you exactly how you can achieve that and make your content entertaining and profitable!
Listen now if you’re ready to stop posting content no one likes and start getting patients who say “I Had to come to you when I read that article…”
Show highlights include:
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Why you’ll never be “just a chiropractor”—and how to succeed as a doc and as an entrepreneur. (5:42)
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The “juicy carrot strategy” that gets more leads onto your email list without being salesy. (11:01)
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Should you polarize? How to know when to share your personal opinions. (18:00)
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Why most chiropractors are afraid of marketing–and how to get started on it anyway. (20:12)
Get your ticket for Parker seminars at: https://parkerseminars.com
There’s a ton of advice for new, up-and-coming chiropractors out there. You can take that advice, get to a certain level—and then what?
If you’re established in your area, good at marketing and already have high revenues, you might want to take your marketing to the next level, but don’t know how to.
In this episode, you’ll find out which marketing strategies let you improve, even if you’ve reached all your previous goals.
Ready to advance to the highest ranks of chiropractors? Leave behind the stagnation and grow as big as you know you can get.
Show highlights include:
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2 reasons why spending more on marketing is often a good idea—even if you’re already spending four figures per month. (2:24)
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Why you don’t have to spend 10% of revenues on your marketing… if you’re doing this one thing right first. (7:12)
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The personality test that shows you if you should hire someone—or let them work elsewhere. (11:56)
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3 “next-level” marketing strategies that are more expensive, but can also give you sky-high returns in time and money. (15:54)
Get your ticket for Parker seminars at: https://parkerseminars.com
You’ve probably heard it before: Blogging helps you rank better on Google—and being the first search result in your city gets you more patients.
But if you’ve tried blogging, you’ve probably realized it’s not that easy to get ranked on Google. That’s because you need to follow certain guidelines for your blog to help your SEO results.
In this episode, Darcy Sullivan stops by to show you how to make your blog posts more SEO friendly. Ready to become Google’s go-to chiropractor in your city? Never see “zero website visitors” again and listen now!
Show highlights include:
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The two things you need to clearly define before you ever start writing. (5:15)
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5 places in which to mention the keyword(s) you’re trying to rank for. (10:47)
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One great, free SEO tool that helps you optimize your blog posts with tailored advice for your content. (22:14)
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The hidden risks of posting “canned content” (it might even get you blacklisted on Google). (28:22)
Get your ticket for Parker seminars at: https://parkerseminars.com
If you’re treating patients regularly, you’re probably not all too excited about documentation. Taking notes on patients and work isn’t one of the things most chiropractors like.
But it’s absolutely necessary. Luckily, it doesn’t have to be such a pain–and can actually help make your practice more efficient and cut down on your work time.
In this episode, Gregg Friedman stops by to tell you all about how to document your work to make you a more productive chiropractor instead of sitting at home scribbling notes on your kitchen table.
Listen now to turn documentation into a useful task you can knock out quickly—NOT a giant task you procrastinate on.
Show highlights include:
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The biggest problem that turns simple documentation into an overwhelming mountain of work. (9:12)
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2 things you have to document for insurance companies (these are NOT optional). (11:33)
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How much time it should take to document for a normal visit—you need to hear this if documentation takes you more than 60 seconds. (25:02)
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The method that gives you more freedom in your practice, even if it looks like you’re restricting yourself. (29:58)
Get your ticket for Parker seminars at: https://parkerseminars.com
As a listener of this podcast, you probably want to improve your practice in 2020—whether that means more patients, fewer patients at higher rates or less time spent working.
However you want to change your practice, you’ll have to convey your new vision to your patients with marketing. In this episode, you’ll find out how to plan your marketing for 2020 so your vision of a flourishing practice.
Ready to evolve your practice to the next level and leave behind your mistakes? Listen now and become the chiropractor you know you can be in 2020.
Show highlights include:
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The 3 categories of social media activities you need to think about in 2020 (this has nothing to do with video, pictures, or copy). (5:12)
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The most important thing to consider when planning out your marketing campaigns—ignore this and even the best marketing campaign will be completely useless. (8:32)
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4 systems you can run on autopilot that can can save you time and bring in more money in 2020. (12:37)
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How to divide $1000/month into ad spend for an effective marketing strategy (these might be different in your area and for your practice!). (15:50)
Get your ticket for Parker seminars at: https://parkerseminars.com
As 2019 comes to a close, it’s time to reflect. How do you feel about the year? Did you reach your goals? Did you struggle in your practice or did everything go smoothly?
However you review your year, make sure you keep one thing in mind: Positivity.
Whether you’re thriving or struggling, positivity will take you to the next level, whatever that means for you.
In this episode, you’ll find out how to end the year on a positive note and start in 2020 with a strategy to reach your goals instead of worrying about the future and regretting the past.
Show highlights include:
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The biggest reason chiropractors struggle and the 3 questions that let you feel ready to take on any challenge in your practice.(5:02)
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Where to find great talent you can employ in your practice to reduce your own work and focus on business development. (13:55)
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Why this show still exists after years while most podcasts die (use the same principles on any aspect of your practice and watch it grow!). (17:42)
-
The two most important things to invest in (none of them are hedgefunds or 401ks…). (19:45)
Get your ticket for Parker seminars at: https://parkerseminars.com
When you decide to open up your own practice, the road to success sounds simple: You start right out of school, then you get your first patients. Your first patients get you more and that’s when your practice just keeps growing.
But the reality is: It doesn’t look like that for most chiropractors. Instead, they get stuck. Whether they’re stuck at a certain income level, a certain amount of patients or an amount of hours worked, they’re not satisfied.
If that’s you, this episode is for you. Today’s guest Jason Hulme will show you how to bridge the gap between the most important areas of your work and build the lifestyle you want to live in.
Listen now to leave behind the stagnation and run a practice you love.
Show highlights include:
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The “non-negotiables” of being a chiropractor–never neglect these. (6:24)
-
3 things you can do when you “hit the wall” (10:30)
-
How to get clarity and find out exactly what to do next–with nothing but a pen & paper. (18:36)
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The simple process that lets you avoid the deep problems many chiropractors face a few years in. (26:57)
Get your ticket for Parker seminars at: https://parkerseminars.com
You’ve got to market your practice. That’s why you educate yourself on marketing, learn more about how to attract patients, etc.
But in marketing, there’s one big problem: The most common examples of marketing only work for giant corporations. As a chiropractor, you can’t run Superbowl ads or invest millions in a billboard campaign.
Today’s guest Jonathan Rivera shows you how to do the exact opposite: Marketing that brings patients into your practice reliably. Direct Response marketing might not make you famous, but can fill your practice and keep it full.
Listen now if you’re ready to leave behind marketing that doesn’t work and fill your practice with marketing that gets measurable results. Become the chiropractor who knows exactly how his business is doing.
Show highlights include:
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The effective email marketing technique you can copy instantly—and what to offer prospects when they sign up to your email list. (10:10)
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How to turn your everyday conversations into marketing material that brings in patients and removes their objections. (12:27)
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A world-class copywriter’s secret to creating marketing materials that you can use to “cheat” anxiety (all you need is a stopwatch). (23:20)
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How to use an “ecosystem” to seal the deal with patients by combining online and offline marketing. (27:55)
Find out more about Parker seminars at: https://parkerseminars.com
If you’re like most chiropractors, you started your practice not knowing much about marketing, but quickly realized: If you want a thriving practice, you need to get good at marketing.
But there’s a lot of confusion about marketing. The truth is: Marketing is more than blog articles, videos, flyers or Facebook Ads.
And unless you know what marketing really is, you can’t make the impact you want to make on your patients. Because marketing is about impact, not just about attracting more and more patients.
If you want to learn how to make a big impact and become the chiropractor you know you can be, listen to this episode.
Show highlights include:
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How to market by providing better care—and this is not a certification thing… (5:21)
-
A marketing legend’s definition of marketing and how adopting his attitude can make marketing easy for you. (6:07)
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What marketing will do for you that has nothing to do with getting new patients. (7:17)
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The “hidden” effective marketing channel you’re probably not even thinking about. (10:48)
Find out more about the CSA retreat at: https://www.csacircle.com/csa-retreat
Email marketing, social media, paid advertising, content marketing and other methods are great ways to reach past, current and potential patients. Those methods would be close to perfect if it wasn’t for one big problem:
Noise. Wherever you’re marketing online, you’re competing with a mountain of posts, emails, blog articles, webinars and more.
There’s one century-old marketing channel that solves this for you: Direct mail newsletters. In this episode, Shaun Buck shows you how to use print newsletters to stand out and get your patients to come back again and again.
Ready to stop being ignored in a sea of competitors? Listen now!
Show highlights include:
-
How sharing your private life with patients gets them to come back and never choose another chiropractor. (7:27)
-
The worst assumption chiropractors make that kills practices every single year. (12:04)
-
The only frequency that works for print newsletters–you’ll repel patients by sending them at any other frequency. (20:24)
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How to measure your print newsletter’s success without expecting a direct ROI. (31:38)
Find out more about the CSA retreat at: https://www.csacircle.com/csa-retreat
Whether it’s with prospects, patients, business partners or staff: Communication can make or break you. If you communicate ineffectively, your staff will revolt, your patients will leave and prospects will choose another doctor.
Communicating well lets you avoid those problems. You’ll gain more patients, have happier patients and your staff will know exactly what you mean.
In this episode, you’ll find out how to communicate more effectively and become a better chiropractor who gets better results both in business and in clinic.
Show highlights include:
-
How “undercommunication” with patients keeps patients from coming back and sends them straight to your competition. (4:15)
-
The most important meeting you should be having with your team. (9:50)
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Why you should always have a coach. (11:37)
-
How bad communication might be sabotaging your marketing. (12:46)
Find out more about the CSA retreat at: https://www.csacircle.com/csa-retreat
When you’re becoming a more successful chiropractor, you know you’re facing challenge after challenge.
And while there’s a lot of advice out there, the best people to learn from are those who’ve solved the exact problems you’re facing.
Today’s guest Dr. Brett Winchester is a speaker at many of the big chiropractor events and has built a remarkable practice. Listen now and find out all about how to build a successful private practice instead of creating a mediocre business.
Show highlights include:
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The biggest mistake chiropractors make when going from “lone wolf” to building a team. (10:16)
-
Whether it’s talking to patients, giving talks or creating marketing videos—you need to be able to speak in front of people. Here’s the simplest way to get good at it. (12:22)
-
Why the best chiropractors often stay anonymous and poor while average doctors’ expand and grow every year. (18:58)
-
How being likeable attracts patients like a magnet and gets them coming back to you—without spending a penny on marketing. (26:04)
Registration for the Chiropractic Success Academy is currently closed. Join the waitlist here: https://www.csacircle.com/register
These days, attention spans get shorter and shorter. Fewer people take the time to read blog articles. Instead, they’re scrolling through Instagram, Facebook and YouTube.
If you want to reach anyone with your marketing, you have to target them where they are. One of the best (and free) ways of doing that is by creating engaging videos. Written content might generate patient appointments. But video can have a much greater impact.
If you can show prospects a patient walking out of your practice beaming after your finally solved their chronic pain—that’s what really makes an impact.
In this episode, you’ll find out about the best ways to use video marketing for your practice. Listen now if you’re ready to stand out and do marketing that fills your practice with patients.
Show highlights include:
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Forget about becoming mainstream famous or getting millions of followers. Here is the one skill you need to become THE chiropractor in your area. (6:16)
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How long your videos need to be on different platforms–do this wrong and your target market might completely ignore you. (7:45)
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Why you don’t need to create tons of videos to market on many platforms. (11:03)
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How “parasocial interaction” breaks down prospect’s doubts before they ever speak a word with you. (14:14)
Check out the MPI virtual summit here: bit.ly/mpivirtualsummit
If you’ve tried to do your content marketing with video formats, you’ve probably had some pieces perform better and seen others do worse.
The key difference between a successful piece of video content and one that has zero impact is engagement.
When people engage with your video, they’re more likely to check out more of your content and share it with their friends.
Luckily, there’s more to good video content than chance. You can engineer engagement. Today’s guest Dr. Mike of MoveU is an absolute pro at creating videos that engage viewers and bring patients.
Listen now if you want to learn from Dr. Mike how you can create videos that give you more attention and more patients.
Show highlights include:
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How Mike grew an audience of zero to getting hundreds of thousands of views on his videos. (13:13)
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The single most important insight to creating successful videos—understand this and you’ve already had the most important insight. (17:30)
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How to come up with endless video ideas you know your target market will love. (33:35)
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Why most of the medical establishment doesn’t want to work with chiropractors (and how to reverse this to get MDs to refer patients to you). (46:08)
Check out the MPI virtual summit here: bit.ly/mpivirtualsummit
You know how hard it can be to grow and run a successful practice. Knowing those challenges makes the multi-location practices that bring in millions of dollars every year even more impressive.
The good news is: If you want to have one of those practices budding chiropractors look up to, you don’t have to spend decades doing everything yourself.
Some of the most successful chiropractors take a shortcut: They buy other docs’ practices.
In this episode, Kevin Misenheimer stops by to show you how chiropractic practices are bought and sold.
Whether you want to grow your own practice by acquiring someone else’s or sell your own practice, you’ll get a ton out of this episode and become a business-savvy practitioner.
Show highlights include:
-Why starting a practice from scratch is harder than ever before—and how to only pay 10% of your startup cost right now. (7:56)
-The best states and cities for thriving as a chiropractor right now (ignoring this could make you work 10x harder for less returns). (12:43)
-The best investment any chiropractor can make (and this has nothing to do with staff, equipment or education). (20:08)
-If you see these signs in a practice, walk away from the deal immediately. (24:13)
Check out the MPI virtual summit here: bit.ly/mpivirtualsummit
Becoming a successful chiropractor is not only hard, but can be overwhelming at times. Sometimes, you’re so wrapped up in the day-to-day that it’s hard to see the bigger picture and the steps you need to take for your next evolution.
Sometimes, you don’t need more detailed “hacks” or tactics, but a roadmap that takes you from where you are to where you want to be.
In this episode, you’ll hear about the 7 aspects of the success path that leads chiropractors to a thriving practice that doesn’t consume their lives.
Ready to take your practice to the next level? Listen now!
Show highlights include:
-Why more information isn’t always the key (and what you really need to get more REAL knowledge). (5:26)
-The first steps for any chiropractor on the success path. (6:57)
-Your most important to-dos if you’re already up and running and want to build long-term client attraction. (8:10)
-The success step most chiropractors skip that keeps even millionaire docs miserable. (9:10)
Are you ready to radically improve your marketing, attract patients and become a thriving chiropractor? Sign up at: https://bit.ly/yourcsacircle
If you run your own practice, you know the gut-wrenching feeling of not knowing how you’ll pay your bills next month.
This happens to practices of all sizes, whether they make $30,000 or $30,000,000 per year. To free yourself from the anxiety of not knowing if you’re making enough money, you need “cash confidence”.
If you have control of your cash flow, you don’t just get more peace of mind, you also take control of the future of your practice. Whether it’s staff decisions, marketing expenses or your facilities, cash confidence gives you certainty in the investments you make.
If you’re ready to take control and build a more consistent practice, listen now!
Show highlights include:
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The most important “funds” to create in your practice and personal life. (9:43)
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One place you must reinvest profits if you want to grow your business (these are NOT stocks, precious metals or real estate). (11:40)
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How to thrive when all other practices are struggling to survive. (13:25)
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The four pillars of making the hard decisions of using money for yourself or your business. (16:16)
YouTube is the perfect marketing channel for chiropractors. Showcasing client success stories is much more powerful on video than in a blog article.
But to many chiropractors, creating videos sounds hard. You need film equipment, knowledge on how to make shots compelling, cutting software–right?
In this episode, video marketing expert Luk Stangroom stops by. He’s an expert in growing YouTube channels for chiropractors. In this episode, you’ll find out why YouTube marketing is easier than you might think it is—and how you can create a YouTube channel that delivers you patients without going to film school.
Show highlights include:
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The first tweak Luk applies to a channel draw more attention to his clients’ channels—and the free tool he uses to do it. (10:03)
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How to make your video titles “steal the show” and stand out in the mass of videos viewers could watch instead. (13:30)
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The best time of the day to post your videos to maximize your views and potential patients. (20:00)
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The biggest mistake chiropractors make when trying to leverage their video marketing on Facebook. (24:37)
Everybody tells you to create content to attract more patients, stand out from your competition and become the go-to chiropractor for your target market.
But what do you do if you had no audience? What if you don’t have thousands of people awaiting your next blog article? Should you just give up content marketing if you’re not a celebrity?
No. The truth is: You can start content marketing without having an audience and still be successful in the long run. The key is a simple shift in your thinking about content marketing.
If you make this change, you can stop worrying if it’ll work and start creating content today, knowing you’ll eventually have a system that continuously attracts patients.
Ever since you’ve started your practice, you’ve probably been doing similar things: Treating patients, working on the business and expanding your business and chiropractic skills.
All of that’s great, but it won’t get you to the next level. If you want to consistently fill your practice, you need to understand the underlying dynamics of why practices succeed or fail.
Today, Dr. Michael Massey and Rob Pape stop by. After years of experience in different fields of business and practice, they’ve identified what makes practices “tick”.
Listen now if you’re ready to leverage the underlying patterns of business and leverage them so you can have sustainable success–NOT a short-lived practice that perishes in a few months.
As an ambitious chiropractor, you’re probably reading books to improve: Get better in practice, at business and in marketing.
While books are helpful, they’re nothing more than entertainment (that feels productive) if you don’t apply their lessons to your practice and life.
In this episode, you’ll hear about 5 books that contain actionable business lessons you can execute now to grow your practice.
If you’re ready to stop reading for entertainment and watch your practice run like a well-oiled machine, give this episode a listen now and start becoming an effective CEO.
You’ve probably heard that videos are a very effective marketing tool. But very few chiropractors actually do video marketing. Why?
Video looks much harder to create than written or spoken content: You need the right equipment. You can’t be camera-shy. You have to have good lighting and a great location.
Right?
The truth is: Creating videos is much easier than it sounds. You don’t need a Hollywood studio to create great video content that sets you apart from the competition.
In this episode, Adam Terrell will show you how to make video something you look forward to—not something you shy away from.
If you want to improve your marketing, you can either fail until you succeed by yourself—or you can learn from those who’ve done it and shortcut the process to having a thriving practice that attracts patients.
In this episode, you’ll hear the 5 marketing books that helped Kevin the grow his practice. You’ll hear summaries of all 5 books so you can decide which are the most relevant for you right now.
Listen to this episode now if you’re ready to leapfrog your marketing progress!
If you’ve been a chiropractor for a while, you’ve probably heard of a ton of marketing strategies. SEO strategies, PPC tactics, direct mail tips, all of those help.
But if you’ve had limited success marketing your practice so far, you’ve probably realized that something’s missing. You’re not quite seeing the success you were promised.
That’s because you need another ingredient: Grassroots marketing. Today’s guest Dr. Rich Ulm is an expert at grassroots marketing for chiropractors.
If you can implement everything you hear in this episode, you’ll watch your practice transform. The “feel” and experience you and your patients have will change–for the better.
You’ll see patients pour in who were referred from your past patients. Listen now and get the specific actions steps to implement grassroots marketing and build a practice you and your patients love!
The most popular ways of marketing a practice online are content marketing and social media. They’re great and can fill your practice with patients.
The only problem: You’re at an algorithm’s mercy. If a big social network decides to ban your account or tank your rankings, your practice takes a big hit.
One of the marketing channels you have almost complete control over is email marketing. Today’s guest Jeff Langmaid shares 3 email marketing strategies that get results for chiropractors.
You can “plug and play” these strategies in your practice and start seeing results very soon. That way, you’ll be in full control of your patient attraction and one step closer to complete independence from tech corporations.
Much of the chiropractor marketing advice out there focuses on making yourself “famous”–at least in your field.
But what if you just want to serve your patients without all the attention and participating in the popularity contest?
The good news is: You don’t have to become a celebrity to fill your practice with patients.
Listen to this episode and find out how you can stop struggling to find patients and run a successful practice without being a celebrity.
The Marketing Hourglass increases your ROI and improves your patient referrals to your practice more than a marketing funnel does, and here is how you can do it.
Dr. Bobby Maybee and Dr. Kevin Christie have a wide-ranging discussion on Chiropractic, Marketing, Success, and having fun at the CSA Retreat.