The Cut-Thru - All Things Strategy and Brand Building: Recent Episodes
Bogosi Motshegwa
Welcome to The Cut-Thru: All Things Strategy and Brand Building' where I discuss all things Strategy and Brand Building. I share my Thoughts and opinions on advertising related topics with strategy at the centre of it all. This is for anyone and everyone in the industry of building and growing brands: professionals, lectures and students.
Jacques Celliers, FNB CEO talks about how FNB innovates for the consumer and not for the sake of innovating.
Lessons from Penny about decoding greatness. Her journey towards greatness. From failure to success. "I hated swimming"
Success: control the controllable.
"The best form of defense is attack"
Strategy is about proactiveness and being ahead.
Being ahead requires one to apply the principles that are not governed by fear. One can never be both fearful and strategic. It's impossible to be afraid and progressive at the same time.
If your strategy is based on fear, it is not Strategy, I don't know what it is but is definitely not Strategy.
Strategy is meant to propel you forward. To give you an upper hand, to arm you with a competitive edge.
Strategy is many things; but one thing that all strategies need to have, is the golden thread of inspiration across every moment of engagements. If your strategy does not inspire, it's probably doing the opposite. Are you inspired by your own Strategy?
You never really have it figured out. Always go back to your strategy to refine the bigger thinking. If your strategy informs your executions and goals, and you are always refining your executions and goals, then it makes sense to habitually refine your big thinking (strategy). Regardless of your business or the industry you are operating in.
Entrepreneurs face a multitude of challenges. So how do they overcome those challenges? Listen to the episode to hear what those challenges are and how to win.
Starting a business is important, but most important after that is to start building your brand.
This is the first official episode for my podcast series: "All Things Strategy and Brand Building"