The MM+M Podcast: Recent Episodes
The MM+M Podcast
MM+M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released every Wednesday.
Matthew Zachary doesn’t need any help to have his voice heard – but we’re giving him our platform anyway.
As one of the most prominent cancer patient advocates in the country, Matthew has been at this for a long time, 30 years to be exact.
He was diagnosed with brain cancer in college and survived, kicking off a lifelong career in healthcare advocacy.
If you follow Matthew online, you know he is a prolific poster, particularly on LinkedIn. Additionally, he hosts the Out of Patients podcast and also has a new book out titled We The Patients.
As you’d expect, he has plenty of thoughts on where healthcare organizations and their leadership teams can step up to help improve patient outcomes. We wanted to bottle that up in a rousing episode of the MM+M Podcast.
This week, Matthew sits down for an in-person interview with reporter Bella Czajkowski about his continually relentless advocacy work, the access issues plaguing the nation’s fragmented healthcare system as well as his piano recital/book launch event at Merkin Hall.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Executive editor Jack O’Brien first met Wendy Lund, an honoree from our Pinnacle Awards and Women of Distinction program, in September of 2022.
Lund had just left her position as CEO of Agency 100 honoree GCI Health to serve as chief client officer for health and wellness at WPP.
Now in her new post as CEO of Stagwell-owned agency Allison, Lund joins this week’s podcast for an in-person interview with reporter Bella Czajkowski.
Lund dives into a recent HarrisX–Allison Worldwide study on how GLP-1s are reshaping attitudes toward weight loss and care.
The report was released late last month and chief among its numerous findings was the observation that GLP-1s have moved firmly into the mainstream, though the public conversation around them remains split between medical breakthrough and moral judgment.
As Wendy told Bella, “culture is shaping health, but health is also shaping culture.”
And for our Trends segment, O’Brien and Czajkowski are joined by editor-at-large Steve Madden for a conversation on all that went down during the FDA’s recent two-day advisory panel focused on peptides.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Super Bowl-winning quarterback and 2026 Pro Football Hall of Fame inductee Drew Brees talks about participating in an awareness campaign to promote ARS Pharmaceuticals’ emergency allergy spray, Neffy.
SHOW DESCRIPTION LONG
Drew Brees can add pharma brand spokesperson to his already impressive résumé.
This week’s episode features executive editor Jack O’Brien in conversation with the Super Bowl-winning quarterback and 2026 Pro Football Hall of Fame inductee.
Brees talks about how he got involved with ARS Pharmaceuticals on its Neffy awareness campaign, his own journey as an allergy patient, how this medical marketing work compares to other ad campaigns he’s participated in (such as that Pepsi commercial featuring One Direction) and even indulges in a little football talk.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Thirtieth birthdays are among the most reflective celebrations that we have.
Born out of one of the largest corporate mergers in history, Novartis was founded in 1996 and celebrated its 30th anniversary this year.
As such, the Swiss pharma giant is reflecting on its corporate branding down to the color palette as it eyes a future where its R&D operations lead to new drugs on the market targeting a host of disease states and medical conditions.
In order to articulate its mission and underscore how it has evolved from a marketing perspective, Novartis is taking a look back before it sets its eyes on the future.
This week’s episode features reporter Bella Czajkowski in conversation with Novartis’ chief corporate affairs officer Michelle Weese. The pair discuss the history of Novartis, how it is recognizing its 30 years in business and what we can expect from the drugmaker as it relates to marketing in the months and years ahead.
And for our Trends segment, executive editor Jack O’Brien is joined by editor-at-large Steve Madden and pharma editor Lecia Bushak to talk through the FDA’s proposed de facto pharma ad ban now that the dust has settled — at least a little bit.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Whether you call it soccer or football, people all around the world love the “beautiful game” – including health brands.
When the 2026 FIFA World Cup kicked off about a month ago across 16 locations in North America, there were 48 teams competing for the gold trophy.
But more importantly for our sake, there were also several major health brands marketing and advertising throughout the five week tournament, including provider organizations and drugmakers.
Bristol Myers Squibb launched its We Won’t Lose media campaign in mid-June and has served as an official supporter of New York New Jersey as a host city.
Similarly, its Big Pharma rival Sanofi served as an official supporter of Boston as a host city, while consumer health company Haleon served as the official consumer healthcare product partner of U.S. Soccer.
The World Cup has been the main attraction for weeks now, so as it comes to a dramatic close in the coming days, our summer intern Lola Offenback brings us a jumbo World Cup episode with back-to-back interviews.
First up is Opeyemi Oluwole-Sowore, chief marketing officer at Hackensack Meridian Health, who details how the New Jersey-based health system has served as an official supporter of New York New Jersey as a host city.
Then, you’ll hear from Cologuard’s marketing director Tara Cunningham about how the Exact Sciences brand produced its Halftime ad featuring U.S. women’s soccer stars Abby Wambach and Julie Foudy.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
At the end of last month, Klick Health nabbed a pair of major honors in Cannes: Healthcare Network and Agency of the Year.
This marks a capstone achievement for an agency already enacting plans to expand its reach and capabilities — such as acquiring fellow Agency 100 honoree Oxford PharmaGenesis.
It is indeed a long way to the top, but the view has never looked so good for Klick.
This week, executive editor Jack O’Brien is joined by Andrea Lillis, SVP and executive creative director of Klick Health, North America.
Lillis served on the Pharma Lions jury, so she offers an inside look at her work as a judge, details her time celebrating Klick’s big wins and outlines what comes next for the Toronto-based agency.
As for our Trends segment, we’re talking about the FDA’s recent decision to allow Zyn nicotine pouches to be marketed as less harmful to human health than cigarettes.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The science on women’s health is still brand new.
Women have up to twice the rate of side effects from drugs compared to men, but were only federally required to be included in clinical research in 1993. On the policy front, there’s a 30% lower reimbursement rate for female patients. And only 8 to 10% of the NIH’s funding budget goes to women’s health research, despite women making up half of the population.
MM+M’s 2026 Women of Distinction keynote touched on all of these issues – the emerging science on women’s health, the disparities and gaps that still remain, and how this signals a massive opportunity for investment, drug innovation and marketers.
This week, we’re bringing the full audio of the keynote to you, featuring Jessica Federer, managing director of the Women’s Health Fund and former Bayer Chief Digital Officer, as well as Liz Powell, founder of G2G Consulting and Women’s Health Advocates. They delve into the ways healthcare and pharma marketers have a pivotal role to play in changing the statistics and paving a new road forward for women’s health.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
When you look across the vast, ever-expanding GLP-1 landscape, you see a handful of key players with different services offered.
One of them is Noom, which attempts to differentiate itself from other telehealth shops by billing itself as a “behavior-change company.”
Simply put, Noom takes a lifestyle-based approach to weight loss, delving into the habits of its users and reorienting them towards healthier routines for diet and exercise. Building off that foundation, Noom then got into the GLP-1 prescription business in 2023.
Armed with a subscription-based health app and a substantial ad spend for campaigns featuring celebrity spokesperson Rebel Wilson, Noom has raised nearly $660 million over 10 funding rounds since its founding in 2008.
Yet like Weight Watchers, the company’s pivot in the age of GLP-1s hasn’t been without bumps along the way.
Noom conducted mass layoffs in 2022 and 2025 amid a slowdown in its key business units. Still, the company is trudging forward.
This week, Noom CEO Geoff Cook returns to the show to chat with reporter Bella Czajkowski about the company’s plans for the future, how the GLP-1 treatment space needs to evolve and what their go-forward advertising strategy is.
For our Trends segment, we’re talking about a pair of recent Supreme Court rulings – the ‘skinny label’ case between Hikma and Amarin as well as Bayer’s Roundup decision – and what they mean for the healthcare industry.
Ahead of our feature interview, you’ll hear from editorial director Jameson Fleming, who is back from his weeklong trip to cover Cannes. He’s got a full rundown of what you need to know about how medical marketing’s top work was received over there.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Healthcare organizations strive to elevate user experiences and drive business outcomes with the overarching goal of improving individual lives and the health of society as a whole. Hear from Deloitte Digital leaders, Mark Miller and Aaron Sidorov, as they dive into the future of marketing for health in an agentic world.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Live from Cannes, we're talking about how measurement is evolving in healthcare marketing — from something brands investigate after the fact to something much more foundational to how decisions get made, campaigns get optimized and value gets created in real time.
Joining MM+M today are Justin Rosen, head of measurement product at IQVIA Digital, and Scott Ensign, chief strategy officer at Butler/Till, as both bring deep experience across healthcare media, data and strategy. Together, this conversation will explore what it really takes to measure effectively in a world where fragmentation is increasing, datasets are multiplying and marketers are under more pressure than ever to move quickly — and prove impact.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Recorded live from Cannes Lions 2026, this MM+M x GSW podcast explores the ideas, innovations and cultural shifts shaping the future of health marketing. Jillian Brooks, SVP, group creative director at GSW LA, and Chris Ovdiyenko, SVP, experience director at GSW Columbus, unpack the biggest themes emerging from Cannes, from the growing influence of AI-powered creativity and immersive brand storytelling to the evolving expectations around trust, community and patient engagement.
As healthcare brands navigate a rapidly changing media and cultural landscape, the conversation focuses on what Cannes signals for the future of pharma marketing. Which creative trends have real staying power? How are brands balancing innovation with authenticity and compliance? And what lessons can health marketers take from the broader creative industry to build more human, connected experiences?
With a practical and candid lens, Brooks and Ovdiyenko translate the inspiration from Cannes into actionable insights for healthcare marketers looking to stay ahead of where creativity, technology and culture intersect.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Digital marketing is the most flexible and efficient channel for engaging healthcare providers (HCPs) through non-personal promotion. Yet, many brands still base their digital execution on rigid targeting strategies rooted in personal promotion and expensive legacy vendors. To reduce costs and drive real-world outcomes, pharma marketers must seek scalable, AI-powered HCP marketing solutions with substantially better economics, as measured by cost-per KPIs, and ergonomics, as measured by alignment with brand value KPIs.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Point of care (POC) has evolved from waiting-room pamphlets into one of pharma media’s most powerful opportunities: a trusted, measurable channel that connects brands with patients, caregivers and providers when health decisions are made.
In this episode, Health Monitor CEO David Paragamian and MM+M editor-at-large Steve Madden explore what modern POC can do today, from omnichannel strategy and NPI-level targeting to the context, trust and data that drive real outcomes. For brand teams and media planners rethinking where POC belongs in the campaign mix, this conversation makes the case for putting it closer to the center.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Welcome to the MM+M Podcast, or as we call it this week, “the Cannes Lions winners circle.”
We now know which medical marketing work took home the bronze, silver and gold Lions in the Pharma, Health and Wellness, and Lions Health Grand Prix for Good.
We also know who took home the Healthcare Network and Agency of the Year honors. Spoiler alert, it was the same Toronto-based firm.
We have thoughts on all of the results and themes emerging from Cannes, so here’s how the show is going to run.
First, you’ll hear from editorial director Jameson Fleming and editor-at-large Steve Madden from on the ground in Cannes.
They’ve got a pair of quick hits about how medical marketing continues to grow in the broader adland environment, where there is still room for improvement in terms of boundary-pushing creative and the business reasons for why you absolutely need to be in France for the festival next year.
Then, executive editor Jack O’Brien is joined by pharma editor Lecia Bushak, reporter Bella Czajkowski and our returning summer intern Lola Offenback to discuss all of the honorees – including what stood out among the work and what surprised us.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Most launches in crisis don't announce themselves. There are little signs like reopened decisions, leaders in the weeds and momentum that starts to fade. In this episode, we break down a new trend in product launches and what to do if you're already in the thick of it. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
Commercialization is becoming increasingly connected, complex and accountable. In this MM+M Agency 100 conversation, BGBx CEO David Coman discusses what has changed, where organizations struggle and why success increasingly depends on connecting strategy, evidence, access, analytics and execution. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
As healthcare brands navigate increasing uncertainty, from rapid AI adoption to shifting market dynamics and evolving patient expectations, traditional planning models are being put to the test.
In this MM+M x Syneos Health Communications podcast, Carolyn Stephenson and Carrie Mazza explore the need for a more adaptive, scenario-based approach to strategy. Grounded in the momentum behind Scenario Lab, they unpack why static planning is no longer sufficient and how leading organizations can better prepare for what’s next.
The conversation moves beyond theory to real-world application, examining how brands can pressure-test assumptions, anticipate disruption and make more confident decisions in a constantly changing environment. With a practical lens, Stephenson and Mazzaoffer insights for marketers looking to move from reactive to proactive turning uncertainty into a strategic advantage.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
It’s not easy to talk about cancer.
After all, cancer is a broad, yet deeply personal disease state. There are common cancers, rare cancers, cancers with preventative treatment options and challenging cancers that are usually terminal.
Nearly every medical marketing agency has to message around this incredibly complicated, sensitive health topic – for some it’s even their sole focus.
Across MM+M’s digital, print and audio arms, we tend to cover a lot of cancer awareness campaigns and major scientific developments in the oncology space.
The attention paid to cancer now extends well past the awareness months dedicated to the various subsets of the disease.
Our pharma editor Lecia Bushak just returned from ASCO, where thousands converged to discuss the future of cancer and how we should communicate about it.
Cancer is the subject of countless decades of research by some of the leading academic institutions around the world as well as the subject of acute anxiety experienced by patients and their caregivers.
With that in mind, Avalere Health CEO Amar Urhekar returns to the show alongside chief creative officer TJ Cimfel to discuss the Within Reach project.
Launched shortly before ASCO, Within Reach isn’t a campaign from the Agency 100 honoree.
As the two Avalere Health leaders explain, Within Reach is a multimedia anthology that supports patients and caregivers with real-life stories and clinical insights to better understand and navigate all aspects of cancer care.
And in lieu of the Trends segment, our reporter Bella Czajkowski brings us a conversation with ViiV Healthcare about its latest PrEP campaign during Pride Month.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The oncology landscape is shifting fast toward APPs being the standard of care due to a growing doctor shortage and nearly 30% of oncologists nearing retirement. Community oncology has emerged as a critical and often underleveraged setting where much of that change is playing out. This session gives marketers a closer look at those trends, the unique dynamics of community oncology and actionable takeaways for reaching today's care team more effectively.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
ASCO is the top scientific and clinical data conference in oncology, but it has also increasingly become an important strategic and commercial inflection point for the entire pharma industry. In this podcast episode, recorded live at ASCO 2026, Inizio Medical chief client officer Nancy Sladicka, Ph.D., and Inizio Evoke chief medical officer Matthew Hoelzle, Ph.D., break down the biggest marketing and strategic trends happening at the conference — including the increasing investment in medical affairs at pharma booths, how the conference has changed over the years and the ways marketers can boost their delegate interactions and experiences in the congress setting. They also discuss the need for clarity in data presentations and how marketers can employ AI to improve engagement and data analysis. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
Most oncology stories fail because the core of the value story gets interpreted differently across stakeholders. This episode breaks down how to build and communicate an aligned innovation and value narrative that moves from scientific discovery to clinical conversations, payer decisions, and patient realities without losing credibility. It is designed for teams who live in the data and need a value story that holds up in the market, from guideline and pathway discussions to payer review and day-to-day care. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
Much like planning a wedding, the MM+M Agency 100 is an exercise in “hurry up and wait.”
This project is the result of a long, time-consuming process that requires steadfast dedication and commitment from everyone here at MM+M in order to see it through to the end.
Then, that special day arrives.
After months and months of tireless work on all things big and small, everything comes together into a blur of frenzied celebration and, equally as important, pure elation.
The 2026 MM+M Agency 100 is here and we’re going to dig into the medical marketing firms we’ve been interviewing, writing and reporting on over the past five months.
In lieu of Trends, you’ll hear some takeouts from our Women of Distinction ceremony that took place last week in New York.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
An engaging scientific narrative supported by strong preclinical, clinical and real-world evidence must be clearly communicated to all audiences to establish the value proposition. It starts with a deep understanding of the patient journey and unmet needs, insights into the outcomes that are meaningful, an integrated evidence generation plan and ongoing assessment of communications effectiveness. New evidence has to be generated to fill any gaps in the value proposition to ensure consistent message flow. Optichannel approaches must engage audiences long enough to precipitate a change in perception and subsequent behavioral modification. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
Red Nucleus returns to the MM+M Agency 100 conversation with a perspective shaped by evolution across the healthcare lifecycle. In this discussion, leaders explore the convergence of medical communications, market access and advisory, and what it means to operate as a modern “Consultagency.” From a practical approach to AI to the growing gap between information and usability, the episode offers a look at how agencies must adapt to drive real impact. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
In this conversation, Stephanie Trunzo, CEO, Merge, and Pat McGloin, managing director of health, Merge, talk with MM+M about the future of AI, healthcare marketing and delivering Whole Human experiences. The discussion explores how Merge is embedding AI into its foundation to create more contextual, emotionally intelligent and consumer-centered brand experiences. From the Humanity Suite and AIgency model to the evolving role of empathy, creativity and systems of intelligence, the discussion highlights how Merge is helping health and wellness brands navigate an AI-driven paradigm shift while staying deeply human. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
Today we’re joined by Mark Maricich, CEO of Maricich, and David Maricich, president and chief creative officer, as the agency celebrates 40 years in business. We’ll discuss the evolution of healthcare and pharma marketing, the growing importance of multicultural engagement, lessons learned over four decades and what’s next for healthcare brands navigating an increasingly complex and diverse marketplace. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
Most healthcare digital experiences are designed for a patient who doesn’t exist and a promise they can’t deliver. Lauren DeGeorge, chief client officer at Huge, joins MM+M reporter Bella Czajkowski to discuss what patients actually expect from digital health — and why the gap between expectation and reality keeps growing. From AI-powered patient journey simulation to the lessons consumer digital experience holds for health systems, DeGeorge makes the case that the industry's next leap is building for the patients in front of you, not the ones in your personas deck. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
As privacy regulations tighten across the healthcare sector, traditional touch-based tracking models are distorting the true impact of cross-channel marketing campaigns. In this episode, we explore how advanced Marketing Mix Modeling (MMM) and privacy-first identity tracking can reveal your actual marketing channel performance without sacrificing compliance. Learn how to transition from platform vanity metrics to mathematically verified, incremental business growth. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
Patients are playing a more active role in healthcare decisions as part of a shifting ecosystem that includes HCPs, payers, employers, advocacy groups and industry. This episode explores how lived experience is shaping influence, trust and the patient value equation (outcomes, access, affordability and experience), and what pharma and biotech teams can do to partner responsibly while creating measurable value.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
Quita Highsmith is the VP of population health at Genentech, but more importantly, she’s a friend of The MM+M Podcast.
In her third appearance on the show, she discusses Genentech’s All Eyes on DME campaign featuring comedian Damon Wayans.
Launched this spring, All Eyes on DME is the drugmaker’s pop culture-focused way to talk about a condition in diabetic macular edema that is both often overlooked and disproportionately impacts patients of color.
Additionally, Highsmith reflects on her decades working in healthcare and why the work doesn’t stop for her or Genentech.
And for our Trends segment, we’re talking with our editor-at-large Steve Madden about his time in Las Vegas covering the Enhanced Games and what it means for medical marketers.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Biopharma leaders are being asked to move faster, do more and compete in an AI-transformed world. The old agency model, building moats around capability and renting it back to clients, is cracking under that pressure. In this podcast, Woven Health Collective argues that the best agency partners in 2026 help build client capability, not dependency. They make the case for where real agency value lives now: deep scientific acumen, strategic judgment, flawless execution and the stewardship that keeps client capability current. A direct conversation for brand, medical and commercial leaders rethinking what they buy, what they build and what they demand from their partners.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
ASCO is the preeminent cancer conference, bringing every oncology stakeholder to Chicago for a weekend of breakthrough presentations, pertinent health discussions and a bevy of brand activations.
Additionally, MM+M will be on the ground there, represented by pharma editor Lecia Bushak.
Ahead of ASCO, Lecia chatted with Illinois CancerCare’s Kimberly Ku, MD.
A triple board-certified physician, Ku recently partnered with Cancer Therapy Advisor, a fellow Haymarket Media brand, to distribute her podcast, Val-You Based Care.
Now, she’s joining our podcast for a preview of ASCO as well as to offer insights on how pharma brands can better message to HCPs and patients about cancer care.
After that, I’m shipping up to Boston for the Veeva Commercial Summit, so you’ll hear from the rest of the team during Trends, where they’ll discuss some of the most interesting trends they’ve observed through their reporting for Agency 100.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Before the full datasets arrive, the signals are already there for those who know how to read them. Ben Murray, associate medical director at BGB Group, offers an expert preview of ASCO 2026, covering bispecifics, ADCs, earlier-stage treatment shifts and progress in historically difficult-to-treat tumors. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
In about five weeks, adland will take over a small resort city in the south of France for a weeklong industry bonanza.
The 2026 Cannes Lions International Festival of Creativity is on the horizon, slated for the last full week of June, and rest assured, the medical marketing community will be there in force.
Nearly one month ago, the juries for Health & Wellness Lions and the Pharma Lions were announced, featuring a few North American-based creatives, including Chris Charles, executive creative director of Real Chemistry subsidiary 21Grams.
You might remember Charles and his team for their Gold Pharma Lions-winning work on behalf of Biogen for Friedreich’s Back, a darkly humorous campaign focused on the often terminal, rare condition Friedreich’s ataxia.
For this week’s episode, Charles joins executive editor Jack O’Brien for a conversation about the early stages of the sizable task undertaken by the Cannes pharma jury and the trends he’s keeping an eye on as they analyze the nominated work.
He also reflects on the success of Friedereich’s Back and why Cannes is important to pharma marketers.
For our Trends segment, we’re talking about the frustrating, mixed public health messaging surrounding the hantavirus cruise ship outbreak.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The U.S. remains mired in a severe mental health crisis, though there is one encouraging data point to consider.
In 2024, the year with the most recent, available data, there were 48,824 suicide-related deaths – representing a 1% year-over-year decrease.
Considering the challenges with access and affordability as it relates to behavioral health care, coupled with longstanding stigma against talking about one’s feelings and seeking help, the decrease in the national suicide rate is a positive development in a much larger battle.
For the first episode of May, which is Mental Health Awareness Month, Executive Editor Jack O’Brien is joined by JED CEO John MacPhee and AFSP CEO Bob Gebbia.
In this conversation, the pair underline the reasoning for the merger, how they plan to use their newfound scale to bolster suicide prevention efforts and where medical marketers can improve messaging around mental health. They also offer resources for journalists covering a very sensitive, nuanced topic.
In lieu of our Trends segment, reporter Bella Czajkowski brings us a sit down interview with former NFL star Delanie Walker from the 2026 Publicis Health Media HealthFront last week.
If you or someone you know may be considering suicide, contact the 988 Suicide & Crisis Lifeline: call or text 988 or chat 988lifeline.org. For TTY users: Use your preferred relay service or dial 711 then 988.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Healthcare marketers know traditional channels, but what comes next?
From DOOH and CTV to live environments, sports partnerships and premium content integrations, brands are testing beyond traditional media within the confines of compliance. Join us as we unpack why experimentation is accelerating, what “safe” expansion really looks like in a regulated environment and how leading pharmaceutical brands are balancing compliance, measurement and performance.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Welcome to the MM+M Podcast — a RevHealth conversation where the gloves are off and the usual agency playbook is up for debate. This isn’t about polished answers or safe perspectives. It’s about what’s actually working in health, and what’s not. The uncomfortable truths about agency models, the real impact of AI, why some partnerships fail, and what it truly takes to drive behavior change in a system that resists it.
At RevHealth, we believe culture, conviction, and clarity aren’t just internal values; they fuel better outcomes for clients and patients. So, this is where we put that thinking to the test. Openly. Honestly. And without filtering out the hard parts.
Because if we’re serious about moving health forward, we have to be willing to challenge the way it’s always been done.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Consumers and patients expect more from their healthcare interactions, therefore reaching the right audience is critically important. But to drive real world outcomes, pharma marketers must also shift focus toward meaningful patient-first engagement.
AI can help bridge this gap, turning messy, scattered data into actionable insights that can help marketers reach the right audience with the right message at the exact moment it matters most.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Few people outside of the industry know about all of the major players – be they drugmakers, medical marketing agencies, health media companies or patient advocates – let alone the intricate dynamics between them.
Unless you’re raised in the industry, medical marketing doesn’t come across your radar on a daily basis. Luckily, this week’s guest is a leader who was born and raised in the industry and plays an integral role in the story of MM+M.
Anne Gideon, the executive director of the Medical Advertising Hall of Fame, joins the show for a conversation with editor-in-chief Jameson Fleming to discuss her family’s decadeslong legacy in medical marketing and how her late father, David, elevated the publication’s profile in the 1980s and 90s.
She also reflects on how his contributions will be further recognized at the MM+M Awards in October when we hand out the David Gideon Leadership Award.
Then, during our Trends segment, we’re talking about the 2026 Edelman Trust Barometer and why 70% of respondents indicated they hold at least one “divisive” health belief.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
"Point-of-care” channels are quickly becoming a must-have in the pharma media mix, but new vendors and bold claims are making it harder for marketers to trust their media investments will deliver reach, impact and brand conversion. This podcast breaks down what point of care should actually look like, why getting it right makes such a big difference and how it can drive better outcomes for both marketers and physicians. We also touch on how EHR-based approaches are evolving (far beyond what people think) and share some practical tips to help marketers cut through the noise and invest more confidently.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Demand today is shaped long before any clinical interaction, with influencers across both HCP and consumer ecosystems playing a central role in driving awareness, trust and action. Cash pay care is leading a model where providers, patients and brands operate as interconnected sources of influence. This podcast explores how to navigate and activate influence holistically, and what it takes to compete in an environment where influence is no longer linear or controlled.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The industry-wide debate about how pervasive and deep-seeded vaccine skepticism is in America got an unexpected jolt last week.
A poll conducted by Public First on behalf of Politico found that 46% of adults believe the facts on vaccines are still up for debate and it is damaging to enforce their uptake.
Yet not everyone has bought into Politico’s findings, with some expressing skepticism about the skepticism.
In a pointed op-ed published in STAT News a few days later, physician Dan Higgins argued that Politico’s poll was badly worded and made vaccine skepticism look more common than it is – which he said is dangerous.
More than six years after the start of the COVID-19 pandemic and the latest, most galvanizing iteration of the anti-vaccine movement, the importance of marketing and communications around vaccines cannot be understated.
For this week’s feature interview, pharma editor Lecia Bushak sits down with Tim Lee, chief commercial officer at Invivyd, to discuss the shift among vaccine manufacturers post-COVID, why clear, science-based messaging can change the narrative and what role monoclonal antibodies can play as an alternative to traditional vaccines.
After the feature interview, you’ll also get to hear from us following our win at the Neal Awards as well as a few conversations from our recent Transform conference.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Pharma brands invest millions to bring specialty medications to market — and then watch patients abandon therapy before it begins. The culprit is friction within the prescribing workflow: prior authorization requirements that providers don’t anticipate, scripts sent to a pharmacy that can’t fill them and administrative complexity that makes physicians hesitant to prescribe in the first place. DrFirst chief medical officer Dr. Colin Banas and EVP, corporate strategy Drew Hunsinger join The MM+M Podcast to discuss what happens between the moment a physician decides to prescribe a specialty medication and the moment a patient starts therapy, and what that means for your brand performance. They'll explore how embedding intelligent decision support directly into the prescribing workflow helps providers write clean prescriptions that arrive at the pharmacy ready to fill, and why solving this upstream problem is the next frontier for pharma access strategy.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Recorded on the heels of SXSW 2026, this MM+M x GSW podcast explores the cultural, technological and creative signals shaping the future of health marketing. Jennifer Batey, EVP of integrated strategy, and Bryan Roman, EVP and experience director at GSW, powered by Syneos Health, unpack the biggest themes emerging from Austin, from the evolving role of AI and immersive brand experiences to the growing importance of trust, community and creator-driven influence.
Moving beyond the buzzwords, the conversation focuses on what SXSW truly means for pharma marketers today. What cultural shifts should health brands be paying attention to? How are audience expectations changing? And how can regulated industries embrace innovation without losing authenticity?
With a practical lens, Batey and Roman translate inspiration into action, offering clear takeaways for CMOs and brand leaders looking to stay ahead of where culture, technology and healthcare intersect.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
We introduce "cognitive efficacy" — the bridge between accurate information and usable understanding amid overload. Clinical evidence shows what a therapy can do; cognitive efficacy ensures people understand it, choose it and follow through in the moments that matter.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Almost one year ago, we had Publicis Health Media CEO Andrea Palmer on the podcast to preview the agency’s two-day HealthFront conference. We then spent the Trends segment analyzing the impact of HHS Secretary Robert F. Kennedy Jr. on pharma manufacturers and vaccine policy.
This week, Andrea returns to the show to preview the agency’s two-day HealthFront conference. Then, we will spend the Trends segment discussing the upcoming debut of The Secretary Kennedy Podcast.
No, this isn’t a rerun. Sometimes things just never change in healthcare.
Just this week, PHM also unveiled a new branding identity to underscore its “purpose-built for today’s modern healthcare experience.” In the crowded, endlessly competitive medical marketing landscape, PHM is a dynamic force and its flagship thought leadership summit offers as much as proof.
It’s great to have Andrea join us this week to preview PHM’s 2026 Agency 100 profile, the upcoming HealthFront and delve into four key aspects of her annual Disruptors list.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Assembled Intelligence and InVibe surveyed 150 U.S.-based physicians across 12 specialties to understand how healthcare professionals find, evaluate and act on clinical information in an increasingly fragmented digital environment. The research reveals a four-stage digital journey, a conditional and growing role for AI tools and a meaningful generational divide in how physicians approach new technology. In this conversation, we sit down with Assembled Intelligence’s Chuck Hemann and InVibe’s Christopher Farina to discuss what the data means for pharma marketers and communicators trying to reach HCPs on their terms.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What makes a healthcare brand stick? In this episode, VCCP Health unpacks CHESS moves: Character, Humor, Emotion, Surprise and Sonic Branding, and how they help brands move beyond awareness to become truly memorable. We explore how building memory structures, not just messaging, drives trust, behavior change and long-term brand impact.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Over the past week, everyone has had launches on the brain – thanks largely to the Artemis II rocket and its ongoing lunar flyby mission.
However, there are a couple of health-related launches that are the focus of this week’s episode.
First up is the launch of HayloARC, a health-focused demand-side platform – better known as a DSP.
HayloARC is available for use by advertisers and medical marketing agencies seeking to better interface with HCPs and patients.
To accomplish this, HayloARC utilizes first-party HCP data derived from 30-plus medical publications owned by Haymarket Media, the parent company of MM+M.
For the feature conversation, editor-at-large Steve Madden sits down with Louis Naimoli, VP of programmatic business development and strategy at Haymarket, about what HayloARC is, how it’s differentiated from other DSPs and what it offers programmatic buyers in medical marketing.
Then, during our Trends segment, we’re talking about how the fight for GLP-1 supremacy between Novo Nordisk and Eli Lilly has shifted to the oral obesity pill battlefield.
We discuss Novo rolling out a multimonth subscription program for Wegovy and the FDA’s approval of Lilly’s daily oral weight loss drug Foundayo.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
At one point in time not too long ago, Weight Watchers was the legacy name in weight loss treatment.
Armed with an endorsement from board member Oprah Winfrey, everything was turning up Weight Watchers – until it wasn’t..
Usurped by powerful weight loss drugs manufactured by Eli Lilly and Novo Nordisk – along with ascendant telehealth firms like Ro, Hims & Hers, and Noom – Weight Watchers went into significant decline.
Ultimately, even Oprah left the company and donated her shares.
In May 2025, Weight Watchers filed for Chapter 11 bankruptcy in order to eliminate around $1.5 billion in debt. It emerged from bankruptcy in July and now has its sights set on repositioning itself as a key player in the GLP-1 age.
But what is Weight Watchers’ function in 2026?
This week, managing editor Jack O’Brien is joined by Scott Honken, PharmD, chief commercial officer at Weight Watchers, for an update on the company’s current standing in the GLP-1 landscape, where it’s been and where it’s going.
In lieu of our Trends segment, we have some audio takeouts from Jack’s time at SXSW, featuring leaders from Amgen, Marina Maher Communications and Compass Pathways.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The world of pharma marketing continues to evolve with multiple ongoing challenges: creating more results with less resources, navigating political and economic uncertainties, overcoming a less than favorable industry public perception and adapting to the ever-present impact of AI. What remains in place throughout all of these variables is the client and AOR relationship. In this podcast we discuss multiple ways in which this relationship can evolve to help foster stronger, truer strategic partnership resulting in greater wins and achievement for both sides.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
If you followed along with managing editor Jack O’Brien’s live blog from SXSW last week, you’ll know that he spoke with a number of key medical marketing leaders on the ground in Austin.
Those takeouts, including insights from Amgen, Marina Maher Communications and Compass Pathways, will be featured in next week’s podcast.
For this week’s pod, we have an important conversation further tying in pharma brands to the world of sports.
We’re joined by Pro Football Hall of Famer Barry Sanders, who serves as a spokesperson for Amgen in its campaign raising awareness about cardiovascular disease, namely LDL, or “bad” cholesterol.
Sanders, who suffered a heart attack in 2024, has partnered with the pharma giant to use his stature as the greatest living running back to raise awareness around LDL-C testing.
He has starred in The Making of a Heart Attack documentary sponsored by Amgen and also participated in a panel discussion about the issue at SXSW.
And for our Trends segment, you’ll hear from Jameson Fleming, Steve Madden, Lecia Bushak with a preview of the 2026 MM+M Transform conference scheduled for next Tuesday, March 31 in downtown Manhattan.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of our ongoing series celebrating MM+M’s 60th Anniversary, editor-at-large Steve Madden sits down with David Paragamian, CEO of Health Monitor Network, to explore the principles that drive successful leadership in the pharmaceutical and marketing industries. Paragamian shares insights from his professional journey to explain why intentionality is the secret to effective recruitment and team building. They discuss how small projects can offer the most significant leadership breakthroughs, the non-negotiable value of writing and communication in business, why true resilience is forged through personal challenges rather than just corporate ones and the formative experience of working for P&G right out of college.
And in this week's Trends segment, Madden and MM+M editor-in-chief Jameson Fleming dive into the "therapeutic" power of writing, reflect on Madden's book Embrace the Suck and discuss the modern challenge of balancing a high-stakes career with family life and personal passions like CrossFit.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ahead of SXSW, this interview with Justin Freid, chief media & innovation officer explores CMI Media Group's insights into the emerging technologies and cross-industry innovations set to reshape healthcare marketing and patient engagement. It specifically addresses how artificial intelligence is revolutionizing media planning, personalizing experiences and enhancing communication with healthcare professionals, alongside the unique opportunities and challenges it presents for pharma marketers. The discussion ultimately reveals how these advancements, driven by the "consumerization of healthcare," will demand innovative digital solutions and communication strategies from brands in the immediate future.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
When MM+M set out to hire a new reporter, there were a few characteristics that we were looking for.
We wanted a reporter who was able to file clean copy on tight deadlines while also possessing the soft skills to effectively network and participate in our live events.
Most of the reporters we interviewed fit the bill, so one of the differentiators would ultimately come down to experience with healthcare reporting and covering our little corner of the world.
That’s where Bella Czajkowski stood out.
Bella joined MM+M with great familiarity of the healthcare industry, both from her time most recently spent as the newsletter editor for Essen Health Care, as well as working at Kaiser Health News’ Arm and a Leg podcast and the Global Health Reporting Center.
Yet it was her work as the national correspondent for The 340B Report – covering an arcane, opaque federal health program – that stood out most.
That’s why we’re spending this week’s episode formally welcoming her on to the podcast, unpacking what she’s learned over the first month on the job and what she hopes to achieve as part of the MM+M team going forward.
And for our Trends segment, we’re talking about the coming end of Vinay Prasad’s chaotic tenure at the FDA.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Regulations governing AI are more than likely on their way – but a lot of unknowns remain. Some might say too many unknowns remain, which isn’t great for business.
While clear, comprehensive regulations for AI are widely expected – and requested – by nearly every sector of the economy, there’s plenty we don’t know.
That said, business leaders can not and will not operate in the dark.
Executives in our orbit, whether leading drug manufacturers, major medical marketing agencies or health media companies, require at least a sense of what’s on the horizon.
This week, pharma editor Lecia Bushak speaks with Darshan Kulkarni, a pharma regulatory consultant and founding partner at his namesake law firm. Their conversation explores the potential of new laws and regulations around AI use cases in medical marketing, such as digital avatars.
And for our Trends segment, we’re talking about Bayer’s lawsuit against Johnson & Johnson for its marketing practices around a prostate cancer drug. Plus, we are graced with a dramatic reading of Steve Madden’s satirical FDA Untitled Letter to ESPN over their faux pharma ad for March Madness.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Since podcasting came into existence in the mid-2000s, the space has become increasingly popular, remarkably lucrative and unquestionably saturated.
Still, despite the countless millions of podcasts out there, countless millions of people tune in every hour of every day for conversations about every topic – including healthcare.
Joining a world occupied by This Past Weekend, Good Hang and The MM+M Podcast is The Persistence Lab.
Launched by AbbVie’s corporate affairs team, The Persistence Lab is the pharma giant’s 10-episode project to highlight the work undertaken by its researchers, the clinical expertise of HCPs as well as the lived experiences of patients.
The first episode of The Persistence Lab was released late last week and is available wherever you listen to your podcasts.
Molly James-Lundak, VP of R&D communications at AbbVie, joined me for a slightly meta conversation about joining the podcast sphere, how the drugmaker brought the idea to life and why it was important to engage with audio content creation.
And for our Trends segment, we’re talking about AI in healthcare: Including the tools that actually work, the regulations on the way and the concerns that never go away.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
On today’s episode, we take a trip back to 1966 – when MM+M was born.
A fledgling newsletter focused on pharma advertising, MM+M has since grown into an award-winning publication with digital elements like our website – mmm-online.com – our social media platforms and even this podcast you’re listening to.
To walk us through the brand’s beginnings in a small office in southwestern Connecticut to its acquisition by David Gideon in the early 1980s – is Adam Arnegger, executive director of investment at WPP Media.
Adam is not only an adland vet of over 25 years, he’s also the grandson of Captain Jack Sullivan, who founded MM+M in 1966.
He recently came to our office in Chelsea for a conversation centered around the brand’s diamond anniversary, his grandfather’s vision for the publication and the Captain Jack Sullivan Founder Award that will be presented at the 2026 MM+M Awards ceremony in October.
As for our Trends segment, we’re talking about the increasing silliness of the ongoing FDA warning letter spree.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
It’s time to welcome back MM+M’s live events for 2026.
On Wednesday evening, we’ll honor this year’s 40 Under 40 class at a dinner and ceremony in midtown Manhattan.
To help preview the festivities is 2026 MM+M 40 Under 40 honoree Shonel Morrison, head of media strategy at AstraZeneca.
With more than 14 years of medical marketing experience, Morrison had stints at Publicis Health Media and Digitas Health before being recruited to rewrite the media playbook at AstraZeneca.
In a conversation with Pharma Editor Lecia Bushak, Morrison discusses what receiving the honorific means to her and details her experience as a caregiver to her father, who lives with Alzheimer’s disease.
For Trends, we do some cleanup duty on the pharma ads that ran during Super Bowl LX. We talk about how they performed and spotlight some analyses from ad measurement firms.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ahead of the big game, managing editor Jack O’Brien hosts DJ Khaled and Danielle Brooks about starring in Novo Nordisk’s Super Bowl commercial promoting its oral version of the blockbuster drug Wegovy.
The statements included in this podcast are the opinion of the participants and do not necessarily reflect the opinion of Novo Nordisk. Novo Nordisk has not endorsed or approved these statements.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
One of the main reasons drugmakers have pivoted ad dollars in this direction is simple: People love sports.
So in honor of the release of our Sports Issue, we’re dissecting why about half a dozen pharma brands are lining up to advertise during Super Bowl LX on Sunday.
Before we dive into that during our Trends segment, we have a feature interview with a pair of leaders from Avalere Health.
Avalere Health CEO Amar Urhekar and U.S. president of marketing Sarah Hall join the show to discuss how the policy-first agency has navigated its health clients through regulatory turbulence to find smoother air and how the 2025 Agency 100 honoree has fared in the first month of 2026.
We also talk to Hall about her jump from FCB Health New York to Avalere Health, as well as how Urhekar has added key leadership talent from those who have left the federal government or holding companies over the past year.
Now lace up your cleats, grab a glove and get ready to play ball.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
We begin the show with a remembrance of Alex Pretti, a 37-year-old ICU nurse who was shot and killed by federal agents on the streets of Minneapolis.
The killing of Pretti has unnerved the nation as a whole, but also had an even more profound impact on the tight-knit community of front-line workers who serve as the foundation of our healthcare system.
In a time of crisis, they are looking for health leaders to meet the moment and offer unconditional support.
Not every event in a fast-paced world requires a statement or action from health brands, but when an ICU nurse is the victim of both senseless violence and vicious disinformation, the moment arises.
As for the main interview, pharma editor Lecia Bushak speaks with Haymarket Media colleague Vera Luxner at Rare Disease Advisor about some upcoming initiatives related to Rare Disease Month, which takes place in February.
Then, editor-in-chief Jameson Fleming and editor-at-large Steve Madden join the Trends segment to discuss the recent launches of the nomination period for the 2026 Agency 100, the MM+M Awards and the Healthcare Marketers Survey.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
You’ll recall that actors Justin Long and John Hodgman achieved advertising fame in the latter part of the 2000s for their participation in Apple’s long-running Get a Mac campaign.
Now, the pair have reunited for Novo Nordisk’s There’s Only One Ozempic campaign, which debuted Tuesday morning.
In the spots, Long represents Ozempic and its FDA-approved indications, while Hodgman represents “other GLP-1s for type 2 diabetes.”
Novo’s latest consumer-focused brand campaign seeks to differentiate Ozempic from other GLP-1 drugs on the market by underscoring its multiple clinical indications for people living with type 2 diabetes.
As such the pair are featured in a handful of light-hearted ads that take place in front of a water cooler, a whiteboard and on a game show set.
To promote the ad campaign, Long and Hodgman joined managing editor Jack O’Brien for a lively joint interview on this week’s episode of the podcast.
In lieu of our Trends segment, we have some audio bites from editor-at-large Steve Madden’s time on the ground at the J.P. Morgan Healthcare Conference in San Francisco.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Few people in medical marketing have as accomplished of a track record as Matt McNally.
Over the course of more than three decades, Matt has worked across numerous major holding companies and impacted the industry in innumerable ways.
In late 2024, he found his career at an inflection point.
Having led Omnicom Health Group for a few years, his future was put in question when Omnicom announced its multibillion dollar takeover of holding company rival IPG.
As industry stakeholders speculated about whether he or IPG Health CEO Dana Maiman would lead the new Omnicom Health vertical post-merger, Matt submitted his resignation, effective January 1, 2025.
Then, just over a week later, he returned to Publicis to serve as global CEO of Publicis Health.
In his first year on the job, Publicis Health has benefited from the robust performance of MM+M Agency 100 honorees like Digitas Health, Heartbeat, Razorfish Health and Saatchi & Saatchi Wellness.
Additionally, Publicis Health welcomed medcomms agency P-value Group into the fold over the summer.
On this week’s episode, McNally joins us to talk about how his return to Publicis Health has gone, what he makes of the new-look Omnicom and what else is on his radar for 2026. It’s a conversation with a medical marketing tastemaker that you won’t want to miss.
For our Trends segment, we have a few updates on those Untitled Letters the FDA has been sending out to drugmakers.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The first episode of the MM+M Podcast in 2026 centers on the bright lights of Las Vegas.
Like clockwork, early January in Vegas is dominated by the Consumer Electronics Showcase – which is routinely ranked as the most-attended trade show in the U.S.
While CES is, in accordance with its name, more consumer-focused in nature, the four-day bonanza always offers a healthcare hook.
Alison Woo, a former CNN journalist and comms lead for pharma giants like GSK and Novartis, has been stationed in Vegas since media availability began on Sunday.
You may remember Alison from the last time she was on the podcast, which was one year ago when she covered CES 2025 for us.
This week, Alison and managing editor Jack O’Brien chat about all things CES: the omnipresence of AI, innovation that will actually make a difference in healthcare as well as only the most pertinent medical marketing takeaways for you the listener.
And for our Trends segment, we’re discussing some of our medical marketing industry resolutions for 2026 and say goodbye to reporter Heerea Rikhraj.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
2025 – what a year that was for medical marketing.
So many events and developments contributed to headlines in not only MM+M but mainstream outlets as well.
Chief among them was the confirmation of Robert F. Kennedy Jr. as HHS Secretary, which signaled the direction that the second Trump administration would take on health policy.
Not to be outdone, AI had a sizable impact, too. The momentum behind AI affected how millions consume information, do their jobs and even the ads they see on a daily basis.
Additionally, the closing of Omnicom’s takeover of IPG sent another shockwave through adland. Though medical marketing shops may be more insulated than consumer agencies, they were not spared.
This week, I’m joined by editor-in-chief Jameson Fleming, editor-at-large Steve Madden, pharma editor Lecia Bushak and reporter Heerea Rikhraj so the MM+M editorial team can say ‘goodbye’ to 2025 and ‘hello’ to 2026 in our final episode of the year.
And once again, in lieu of the Trends segment, we bring you an interview from our recent AI Deciphered conference, this time with health futurist John Duffield.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, HWP CEO Jani Hegarty and SVP of development operations Justin Schlemm share how Health & Wellness Partners is adopting AI internally — not as a trend, but with rigor, oversight and deep respect for the science and compliance that pharma demands. They discuss how AI is already helping HWP teams extract insights, and stay current on therapeutic trends — all within a strong framework of governance, integrity and human-in-the-loop quality control. The conversation explores how to separate novelty from necessity, and how life-science partners can confidently prepare for an AI-enabled future. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
2026 is going to be an exciting year for the GLP-1 space – you know it and I know it.
Long dominated by the likes of Eli Lilly and Novo Nordisk, several other drugmakers are expected to challenge for market share. More drugmakers are coming in for a slice of that increasingly lucrative pie.
We can never get enough conversation around GLP-1s, which is why we’re capping 2025 with one more interview about this powerful class of drugs.
Katie Chlada, managing director at M+C Saatchi North America, joins us as our final podcast guest of the year.
A self-described “GLP-1 evangelist” and “nerd,” Katie spoke with managing editor Jack O’Brien about what the future holds for these drugs, the access and affordability obstacles facing patients and how medical marketers can better communicate about these medications.
And for our Trends segment, we have an interview from our recent AI Deciphered conference with Ian Cohen, head of creative and content, global communications at Ford Motor Company.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Millions of Americans know what it’s like to live with inflammatory skin conditions – including Stella McDermott, the daughter of actress and author Tori Spelling.
Earlier this fall, Tori spoke with People magazine about her own episodic eczema flare-ups in adulthood, how Stella has experienced bullying related to her chronic eczema and how the pair have become more confident while embarking on their respective skincare journeys.
By publicly sharing their patient stories, Tori and Stella have formed the bedrock of Arcutis Biotherapeutics’ recently-launched Free to Be Me skincare campaign.
The effort elevates their experiences while also drawing attention to how Arcutis’ Zoryve – a once-daily, nonsteroidal topical – offers patients with inflammatory skin conditions another effective treatment option.
This week, pharma editor Lecia Bushak speaks with Arcutis CEO Frank Watanabe about the drugmaker’s partnership with Spelling, how the effort aims to raise awareness of inflammatory skin conditions and what the drugmaker’s growth strategy looks like heading into 2026.
And for our Trends segment, we’re joined by editor-in-chief Jameson Fleming to discuss the medical marketing implications from Omnicom’s takeover of IPG.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
As AI becomes core to life sciences marketing, audience intelligence is evolving — quickly. This conversation unpacks what’s working, what’s being overlooked and what’s next for HCP and patient insights. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
How do you measure a year?
Nearly one year after it was first announced, the Omnicom-IPG megamerger has finally closed.
We already know of some of the changes at the leadership level – namely the appointment of Dana Maiman as CEO of the new Omnicom Health.
Now shortly before that deal was announced late last year, another seismic event rattled the medical marketing status quo.
On December 4, 2024, UnitedHealthcare CEO Brian Thompson was shot and killed outside the New York Hilton Midtown.
His death and the subsequent arrest of Luigi Mangione – who was indicted of first-degree murder among a number of federal and state charges – caused an unprecedented, impassioned conversation about the high cost and limited access of healthcare in America.
On today’s episode, reporter Heerea Rikhraj interviews Dr. Sarah Matt, a surgeon turned health technology strategist, about the upcoming release of her new book – The Borderless Healthcare Revolution – as well as her thoughts on the evolving state of the health tech landscape.
Then for our Trends segment, we reflect on the one-year anniversary of the killing of the UnitedHealthcare CEO and how health brands have changed how they communicate and interact with the public.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Hosted by MM+M, this episode brings together Cathy Eschenbach, SVP, group account director of Genicos, powered by Syneos Health, and John Kirk, SVP, group creative director of Genicos, powered by Syneos Health, for a conversation about the agency’s new positioning and its rallying cry:“It’s GO Time.”
The discussion explores how Genicos helps small and midsize biopharma (SMID) companies bring breakthrough therapies to market — faster, smarter and with purpose. Eschenbach and Kirk unpack what “GO” means as an ethos, not just a tagline; why emerging biotechs are their ideal partners; and how Genicos blends scientific depth and creative firepower to accelerate launches and impact patient outcomes.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Justin Thomas-Copeland is the CEO of the 4As, but key aspects of his career arc are defined by leadership assignments in the world of healthcare.
Before he ascended to the top spot at the ad industry’s leading trade association, Justin lived the best of both worlds in healthcare: working brandside and at an agency supporting pharma clients.
In the early 2010s, he served as chief digital officer, Europe for Novartis – developing the Swiss drugmaker’s first digital strategy.
From there, he rejoined the agency world as the managing director and global client lead for Team Novartis at Wunderman EMEA.
At the end of the decade, he served as global CEO of OPMG Health at Omnicom Precision Marketing Group.
MM+M editor-in-chief Jameson Fleming brings us an extended conversation with Justin about what his early experience as a health leader taught him about advertising and why thinks digital marketing can reimagine health brands.
And for our Trends segment, we’re talking about Secretary Kennedy’s admission that he personally directed the Centers for Disease Control and Prevention to change its guidance on the link between vaccines and autism.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
If you didn’t attend Haymarket Media’s second annual AI Deciphered conference last week in New York, I’ll be frank: you missed out.
The daylong event featured a bevy of programming designed to help agency executives and brand-side leaders understand the evolving impact of AI on the advertising industry across all sectors.
This week, pharma editor Lecia Bushak brings us a pair of interviews from the AI Deciphered conference.
First up is Chris Wiggins, chief data scientist at The New York Times and an associate professor in the Data Science Institute at Columbia University. Chris headlined the conference’s keynote discussion – How Data and AI Will Change Marcomms.
Additionally, Lecia had the chance to speak with Kelly Kavanagh, senior director of integrated marketing and media at Haleon, after she appeared on my panel – The New Path to a Healthy Reputation.
For Trends, managing editor Jack O’Brien and editor-at-large Steve Madden unpack medical marketing’s latest buzzword: “patient-centricity.”
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
AI and GLP-1s.
As a healthcare reporter, we often get asked: ‘What are the top industry trends that brand and agency leaders are most focused on?’
And that’s our response: AI and GLP-1s.
Luckily for you, this week’s episode provides a taste of both.
Our feature interview this week is an in-person conversation between managing editor Jack O’Brien and Curtis Sparrer, principal and co-founder of Bospar PR.
Curtis flew in from San Francisco to preview the MM+M tracks at Haymarket Media’s second annual AI Deciphered conference on Thursday.
(Please note, last minute tickets are still available!)
For Trends, pharma editor Lecia Bushak and editor-at-large Steve Madden get you up to speed on the week that was in GLP-1-land: from Pfizer muscling out Novo Nordisk for obesity drug developer Metsera, to the White House’s drug pricing deal with Novo and Eli Lilly.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Broadcasting from the Convene in midtown Manhattan, managing editor Jack O’Brien hosts the morning keynote session with Reddit's Jess Calef and R/nursing moderator Meg Dunning from the 2025 MM+M Media Summit.
The pair underscore why the 20-year-old social media platform is having a moment among the medical marketing community and how health brands can maximize their ad dollars there.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
AI Deciphered is back for a second year!
On Thursday, November 13, three Haymarket Media publications – PRWeek, Campaign and MM+M – will reunite for a daylong conference focused on the ongoing AI revolution.
Attendees will get to hear from leaders across a variety of industries and sectors about how AI is impacting their work and what the future holds for these innovations.
The opening keynote will feature the chief data scientist at The New York Times and the closing keynote speaker will be the global head of generative AI at The Coca-Cola Company.
To preview the second annual AI Deciphered conference are the three editorial leads from Haymarket Media: PRWeek editorial director Steve Barrett, Campaign editor-in-chief Luz Corona and MM+M editor-in-chief Jameson Fleming.
Register here for tickets to the 2025 AI Deciphered conference.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Join speakers from IQVIA Digital and IQVIA Applied AI Science as they discuss DTC marketing and governance as we head into 2026. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
How many MM+M Podcast listeners are currently growing mustaches?
This is our first episode of November, also known as Movember, the annual
monthlong event raising awareness of men’s health.
The most well-known aspect of Movember is growing a mustache in a bid to elevate the profile of some highly stigmatized health topics like prostate cancer, infertility or behavioral issues.
Yet for all the progress achieved and charity dollars raised, the Movember Foundation is always looking for more brands to step forward and support the cause.
On this week’s episode, managing editor Jack O’Brien speaks with BBD Perfect Storm Health managing partner Nick Dutnall about how brands need to step up their efforts around men’s health – not only during Movember but throughout the rest of the year.
Plus, we have a few live hits from the 2025 MM+M Media Summit.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Reporter Heerea Rikhraj talks with Sommer Bazuro, PhD, chief medical officer at IPG Health, Ricki Fairley, CEO of TOUCH, The Black Breast Cancer Alliance and Dr. Adriana Kahn, Yale School of Medicine about why women receiving breast cancer diagnoses at a younger age in 2025, and how campaigns and education efforts need to evolve to prevent these diagnoses for younger women.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Hosted by MM+M, this episode brings together Oliver Nelson, managing director at Evolvics, powered by Syneos Health, and Chris Tuleya, EVP of media at Evolvics, for a candid conversation on why most brands are getting media reporting wrong. Too often, marketers focus on vanity metrics such as clicks and impressions, numbers that look good on a dashboard but fail to connect with real business outcomes. Nelson and Tuleya will unpack why traditional reporting falls short, how interactive, real-time approaches are reshaping decision-making and what it means to go beyond dashboards and PowerPoints to create truly integrated performance intelligence.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The 2025 MM+M Media Summit is back!
As such, our focus for this week’s episode is the state of health media.
To help us navigate an industry in flux, at a crossroads, under a microscope – whatever your analogy of choice – is Bill Veltre, head of media at Deerfield Group.
Leading media operations for a 2025 MM+M Agency 100 honoree, Veltre walks us through the obstacles posed by a growing amount of regulatory changes as well as the evolving role of AI in the industry.
For the Trends segment, we discuss the lawsuit filed by Texas Attorney General Ken Paxton against Kenvue over claims it “deceptively” marketed Tylenol.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Reporter Heerea Rikhraj chats with journalist and author Tamsen Fadal about her book, How to Menopause, her menopause documentary The M Factor and how health marketers can bridge the gap between knowledge and awareness of the condition.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, we explore how the consumerization of healthcare has pharma thinking more like retailers. RVO Health’s Suzy Jackson joins us to talk about its new digital health division and what “direct-to-patient” really means for the patient experience. Plus, who’s driving this shift inside pharma, and the one piece of advice every brand should take into 2026. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
With the 2025-26 NHL season underway, the Florida Panthers have set out to accomplish a three-peat.
Meanwhile, AstraZeneca has another goal in mind.
The British pharma giant is continuing with its decades-long Get Body Checked Against Cancer campaign.
With the assistance of agency partner Grey Health, AstraZeneca is on an ongoing quest to eradicate the stigma around getting screened for cancer and ignite a passion among fans to take a more proactive approach to their health.
During Advertising Week, reporter Heerea Rikhraj moderated a panel with two leaders from Grey Health – chief creative officer Bruno Rebelo and planning director Astrid Kramm – about the latest iteration of the campaign and how effective it has been in terms of boosting cancer screening rates.
For this week’s podcast, Heerea reconnects with Bruno and Astrid about what else the agency has in the pipeline to support AstraZeneca throughout the season.
And for our Trends segment, we’re talking about how OpenAI’s social media app Sora could disrupt medical marketing.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Following a very successful 2025 MM+M Awards, we bring you a special two-part episode.
This week, reporter Heerea Rikhraj brings us an insightful conversation with Blueprint Audiences co-founder Jeremy Mittler about how to reach target audiences while still protecting health data.
In lieu of our regular Trends segments, we bring you some additional audio from the MM+M Awards.
This includes Titanium Award honoree Jamie-Lynn Sigler’s keynote address and several interviews with winners on the red carpet.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Broadcasting from the floor of the Cipriani Wall Street, managing editor Jack O’Brien and editor-at-large Steve Madden spoke with executives from agencies and pharma brands celebrating medical marketing’s biggest night.
Listen to what medical marketing leaders told MM+M about the top industry trends before 2025 MM+M Awards got underway.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Thursday is the year’s biggest night in medical marketing.
Ahead of the 2025 MM+M Awards, Jury Chair Meghan Rivera discusses the top pharma advertising work nominated for honors.
Without spoiling the results, Rivera provides industry leaders with a sense of what differentiated some of the health submissions from the rest of the field and earned accolades.
Then during the Trends segment, members of the editorial team take stock of the AI tools recently rolled out by medical marketing agencies and whether they cut the mustard.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this new series, MM+M explores the growing presence of private equity in the healthcare world. Host Heerea Rikhraj connects with Tom Donnelly of Supreme Group and Liz Kanter of Pivot Design to explore how private equity is transforming healthcare marketing. They share how their partnership with Trinity Hunt formed, how it enabled growth and how it helped them access resources while keeping creativity and culture at the forefront. The conversation also touches on common perceptions of private equity, the value of transparency and trust, and why the right partner can help healthcare organizations reach their full potential.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
It’s been just over a week since the Trump administration very publicly claimed that Tylenol usage is linked to an increased rate of autism.
Based on dubious evidence, the White House asserted that acetaminophen – the active ingredient in Tylenol – is what’s behind the “current autism epidemic.”
For all of the bluster and upheaval that arose from the communications coming out of 1600 Pennsylvania Avenue, there are real lessons to be learned for health brands and medical marketers on a professional level.
However, on a personal level, there is also plenty that can be learned from those living on the spectrum or caring for those who do.
On this episode, managing editor Jack O’Brien moderates an in-depth, critical conversation about the Tylenol-autism controversy between editor-in-chief Jameson Fleming and Rachel Lowenstein, co-founder and chief creative officer of the Neu Project, a creative consultancy.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Medical marketing is faced with gale-force winds of uncertainty, so we’re going to spend most of this week’s episode focused on the industry’s future but in two distinct ways.
For our feature interview, we’re joined by recurring guest Andrea Palmer, the CEO of Publicis Health Media, as well as Brad Liebow, who recently jumped from Spark Foundry to become PHM’s first chief investment officer.
The pair explain why the position was established, how it is designed to further differentiate PHM from other medical marketing agencies and how they assess the modern health media landscape.
After that is our Trends segment, where we’ll discuss the Trump administration’s press conference tying the usage of Tylenol among pregnant women to the rise in cases of autism.
The announcement, while widely-expected, was presented to the American people without solid evidence – so we’ll dive into what it all means for health brands like Tylenol manufacturer Kenvue as well as medical marketers and HCPs.
We’ll also do a bit of housecleaning on those Untitled Letters from the FDA as part of the ongoing DTC pharma ad crackdown.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
If there are two topics medical marketers can’t get enough of, it’s GLP-1s and the ongoing crackdown on DTC pharma ads.
This week’s episode of the MM+M Podcast delves into what happens when patients stop taking GLP-1s as well as how the first week of the Trump administration’s enhanced enforcement of restrictions on DTC pharma ads has gone.
To start the episode, reporter Heerea Rikhraj brings us a conversation with Dr. Innocent Clement, CEO and founder of CIBA Health, about what happens after people stop taking these powerful, life-changing drugs as well as what medical marketers can do to fill the gap for education.
And for our Trends segment, we analyze the Trump administration’s proposed crackdown on DTC pharma ads and how an ad for AstraZeneca’s at-home flu vaccine led to a warning letter from the FDA.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, we explore the story behind the Empathy Engine — Syneos Health Communications’ groundbreaking consumer data hub that's transforming the way healthcare brands connect with people. Built at the intersection of behavioral science and emotional insight, the Empathy Engine reveals the "why" behind health decisions. Hear from the minds behind the Engine and learn how it’s helping marketers deliver stories that matter and drive positive change — before audiences even know they need to hear them.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Hidradenitis suppurativa (HS) is, by all accounts, a painful disease.
An estimated 3 million Americans live with HS, which is most commonly identified by flare ups as well as painful and unflattering lumps under the skin.
Over the past few years, drugmakers have launched campaigns and marketing efforts to bring greater attention and understanding to the disease.
Recently, Incyte launched HS Truths – an educational campaign to shine a spotlight on the physical symptoms of the disease as well as the associated mental health challenges.
Patient-led, HS Truths provides insights into how frustrating it can be to live with the disease before receiving a proper medical diagnosis – which occurs after an average of seven to 10 years.
This week, Managing Editor Jack O’Brien is joined by Stephenie Atkins, senior director, brand lead product strategy and marketing at Incyte, to discuss HS Truths and how it serves to elevate the profile of HS as a disease state.
And for our Trends segment, we’re talking about all things related to the continued splintering of vaccine policy uniformity in America under Robert F. Kennedy Jr.’s leadership at HHS.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Managing editor Jack O’Brien talks with medical marketer turned mental health warrior Jon Nelson and neuroscientist Dr. Rachel Wurzman about their consulting firm NeuroLivd.
The organization is dedicated to infusing lived experience perspectives into the mental health, wellness and neurological space – fueled by their passion and substance as well as rooted in their own deep lived experience within these conditions.
Music - Mark Buergler - On The Run (Instrumental), Triple Scoop Music
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Alexion recently launched the second film in its Rare Connections series, Rare Connections in gMG.
Managing editor Jack O’Brien talks with Lucid Diagnostics' chief technology and compliance officer Dr. Brian deGuzman about the company’s nationwide initiative to provide education and testing for esophageal precancer.
He explains how the NFLPA factors into the effort, which launched in Cincinnati, and how it is expanding across the country to address the heightened risk these athletes have for developing esophageal pre-cancer.
Check us out at: mmm-online.com
Fast Break theme music: Mark Buergler - On The Run, Triple Scoop Music
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Explore the latest trends in HCP content consumption and how pharma marketers can adapt their strategies to reach their target audience effectively with The Trade Desk's senior director of business development Lindsay Reardon and Swoop's VP of client success Kevin Elwell.
They will share research insights into how HCPs engage online, highlighting the growing importance of CTV and audio channels, how a data-driven approach can break down silos between HCP and DTC campaigns and how to elevate patient and HCP engagement strategies.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Are you ready for some football?
The 2025 NFL season kicks off this week with the defending champion Philadelphia Eagles hosting the Dallas Cowboys on Thursday night.
The highest linear TV ratings are usually delivered by live sports broadcasts and no entity is a more reliable generator for eyeballs than the NFL.
It should then come as no surprise that drugmakers want to intensify their relationship with the league.
Take, for example, Novartis was named the first-ever corporate pharmaceutical partner of the NFL in March.
The announcement came one month after the Swiss pharma giant ran its first Super Bowl ad to raise awareness for breast cancer.
While Novartis receives top billing as the lead pharma sponsor for the NFL, there are other health brands pursuing opportunities with players and franchises across the league.
This week, we’re joined by Stacia Garner, VP of marketing at Edwards Lifesciences, to discuss the company’s partnership with the Los Angeles Rams to raise awareness of heart valve failure.
-TRENDS
And for our Trends segment, we welcome back Steven Madden to MM+M and dive into the ongoing turmoil at the CDC.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Video games are big fun and even bigger money.
The International Trade Administration estimated that the value of the global video game industry in 2023 was $184 billion – with more than 3.2 billion gamers worldwide.
Recognizing this new trend in media consumption and content engagement, medical marketers have been trying to break through in the gaming world.
Few have had as much success as Level Ex – which develops video games for physicians.
Almost a year ago, Level Ex was bought by Relevate Health, a 2025 MM+M Agency 100 honoree. Recently, the Level Ex brand was dissolved and the studio now operates under the Relevate Health branding.
Level Ex’s founder Sam Glassenberg is the father of a child living with type 1 diabetes.
He recently worked with his team to launch a free game for newly diagnosed patients and their caregivers to onboard them to diabetes care management management.
For this week’s episode, Pharma Editor Lecia Bushak spoke with Glassenberg about the diabetes video game’s launch over the summer, an update on the first year under Relevate Health and what opportunities video games present to medical marketers.
And for our Trends segment, we’re talking about some recent AI projects launched by Real Chemistry and Eversana Intouch.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Just over two years ago, the FDA issued its first draft guidance on clinical trials with psychedelic drugs. Now, HHS has hired a dedicated psychedelics advisor.
This week, Reunion Neuroscience reported a mid-stage success with its short-acting psychedelic drug in postpartum depression.
At a moment of increasing momentum – both in terms of research, funding and commercial promise – behind psychedelics, it’s worth checking in with one of the leaders in the space: Cybin, a clinical-stage biopharma.
In November, Cybin reported positive Phase 2 data for its major depressive disorder drug and has its sights set on next steps in the regulatory approval process.
Pharma Editor Lecia Bushak brings us a conversation with Cybin CEO Doug Drysdale about "second-generation" psychedelics and how they are impacting the mental health treatment space.
For our Trends segment, we’re talking about recent updates to health data sharing on the federal level.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Alexion recently launched the second film in its Rare Connections series, Rare Connections in gMG.
Managing editor Jack O’Brien talks with Christophe Hotermans, Alexion’s head of global medical affairs, about the multimedia effort to raise the profile of gMG.
For this week’s MM+M Fast Break, Hotermans discusses the drugmaker’s latest rare disease-focused film.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Every year at Haymarket Media, we bring in a cohort of about 30 interns for eight weeks over the summer to learn the ropes across our business media, medical communications and internal operations units.
For us here at MM+M, our intern exit interview gets recorded and sent out into the world.
Over the past few weeks on the podcast, you’ve heard from our summer intern, Lola Offenback.
In addition to contributing to our discussions of the top news stories in the Trends segment, she has led insightful conversations with the team at Breakthrough T1D as well as Derrick Gastineau from Currax Pharmaceuticals.
You’ve also seen her reporting appear on our website where she has penned articles about Eli Lilly’s latest Zepbound campaign, Supreme Group’s acquisition of rare disease agency Pivot Design and how Opella shined at Cannes this year.
Though Lola’s time with us comes to an end this Friday, she’s our feature interview for today’s episode – sharing her experiences at MM+M, what she’s learned over the last few weeks as well as how she’ll carry those lessons forward as she heads back to class and then into her post-college career.
For our Trends segment, we’re talking about the good, the bad and the ugly of pharma’s Q2 earnings season.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, Real Results.
Gastineau emphasized the importance of authentic patient voices in marketing. He explains the selection process for patient stories, Currax’s unique position in the weight loss market and how they measure the campaign's success through engagement.
He also delves into the channels used for consumer outreach, future storytelling strategies and the broader trends in the pharma industry towards more humanistic marketing.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Reporter Heerea Rikhraj sits down with Dr. Alftan Dyson to discuss the high rates of HIV amongst Black communities.
Dr. Dyson discusses treatments like PrEP, which the Centers of Disease Control and Prevention estimates that around 2.2 million people in the U.S. need, up from previous estimates of 1.2 million. Dr. Dyson delves into the initiatives ViiV Healthcare is working on to tackle this issue, and touches on how marketers can get involved.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
It’s nearly impossible to discuss the private health insurance landscape in America without referencing the killing of UnitedHealthcare CEO Brian Thompson last December.
The shooting unleashed a wave of antipathy directed at insurers and brought deep-seeded, longstanding grievances against these for-profit health entities to the fore.
In the intervening months, UnitedHealth Group and the broader insurer class have suffered significant damage not only to their respective bottom lines, but also their corporate reputations.
Given the current state of play, we wanted to hear how medical marketers are navigating this uniquely challenging situation.
Reporter Heerea Rikhraj speaks with Shannon Langrand, CEO of her namesake agency, about how health insurers are being marketed in 2025 as well as what challenges are lingering in the payer space.
For our Trends segment, we parse through the Sarepta Therapeutics saga and pull out some key takeaways.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, MM+M Pharma Editor Lecia Bushak sits down with Noom’s CEO Geoff Cook and Chief Medical Officer Dr. Jeffrey Egler to discuss the launch of their new Microdose GLP-1 program, designed to help people lose weight with smaller doses of the popular obesity drugs. They delve into the benefits of “micro-dosing” GLP-1s and the behavioral health components of Noom’s model that aims to support long-term weight loss. Egler and Cook break down the challenges of drug pricing and accessibility, as well as the future of the obesity market.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
“I’m a Barbie girl in the medical marketing world?”
One year after rebranding from the Juvenile Diabetes Research Foundation to Breakthrough T1D, the healthcare advocacy organization made headlines earlier this month for its work on the latest Barbie doll.
Breakthrough T1D collaborated with Mattel to create the first Barbie doll to feature a continuous glucose monitor (CGM) and an insulin pump.
The doll has been well-received, particularly among patient advocates who say the partnership brings renewed attention to type 1 diabetes – a condition that affects an estimated 2 million Americans.
MM+M summer intern Lola Offenback spoke with a pair of leaders from Breakthrough T1D about working with Mattel to bring a Barbie with type 1 diabetes to life, how the project elevates the experience of those living with the condition and the key marketing lessons for other health brands.
-TRENDS
For the Trends segment, our reporter Heerea Rikhraj walks us through the Depo-Provera controversy affecting Pfizer and what medical marketers need to know about it.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
When it comes to HHS, hundreds of thousands of people have either been fired or left on their own volition as the Trump administration has sought to streamline the federal bureaucracy and reimagine the very idea of career civil service.
Some companies have tried to take advantage of the brain drain, such as one 2025 MM+M Agency 100 honoree.
In April, Avalere Health announced a number of personnel moves – including the appointment of Mark Newsom to its advisory team.
Most recently, Newsom served as the deputy group director for the Centers for Medicare and Medicaid Services (CMS) in the Biden administration.
Newsom also previously served in leadership posts at CMS under Presidents George W. Bush and Barack Obama.
In a conversation with our pharma editor Lecia Bushak, Newsom talks about making the jump to the world of medical marketing and how he plans to utilize his experience leveraging data to improve operational performance, inform business strategy and evaluate policy decisions.
For the Trends segment, our summer intern Lola Offenback fills us in on how medical marketing agencies are treating their summer interns ahead of National Intern Day.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Reporter Heerea Rikhraj sits down with Andrew Schultz, president of PatientPoint Precision, and David Paragamian, CEO of Health Monitor Network, to discuss how marketers can optimize POC marketing to bridge the gap between new knowledge information for HCPs and health equity considerations for patients.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Trump administration’s widespread cuts to federal funding for scientific and clinical research has adversely impacted hundreds of universities across the country.
In the absence of reliable support from the federal government, where can clinical research teams look?
Could the answer be private equity?
Professor Gökhan S Hotamisligil, the James Stevens Simmons Professor of Genetics and Metabolism at Harvard T.H. Chan School, speaks with managing editor Jack O’Brien about the unique collaboration between Harvard and İş Private Equity, a Turkish financial organization which has pledged $39 million to fund the work of the professor and his clinical research team for a decade.
As he notes, this doesn’t make up for the lack of federal funding – nothing quite can – but it offers a much-needed lifeline during a turbulent time.
For our Trends segment, we’re previewing the Q2 earnings season for pharma companies – including what trends may impact their financial releases in the coming weeks.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
As media habits evolve and audiences fragment across screens, pharma marketers are reassessing where and how to show up. Traditional channels face increasing pressure, while new environments — particularly CTV, OTT, and premium video formats like cinema — are gaining ground for their ability to deliver both attention and measurable outcomes. This roundtable explores how pharma can realign its strategy to ensure visibility, resonance, and results in today’s shifting media ecosystem. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
It’s been less than a month since the annual adland bonanza, but Cannes continues to drive industry headlines.
Some campaigns shined through and earned industry plaudits, including a number of efforts touching on relevant – in some cases, controversial – health topics.
One of them is No More Hippocrites, which was developed by sexual health telehealth company Wisp and its agency partner Eversana Intouch, a 2025 MM+M Agency 100 honoree.
In this week’s episode, reporter Heerea Rikhraj delves into No More Hippocrites with Ivan Blotta, head of art and creative excellence at Eversana Intouch – unpacking the work and examining how it earned a Silver Pharma Lion at Cannes.
Then, we discuss the health-related provisions included in the recently-passed One Big Beautiful Bill, including a few that might serve as a boon for pharma companies.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this MM+M Fast Break, MM+M’s Heerea Rikhraj sits down with Dr. Julius Wilder to chat about “Steps Ahead”, a new documentary focused on the issue of health equity and health disparities folks in Durham, North Carolina face.
The documentary was produced in collaboration with Health Monitor Network. Check it out here.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Pharma commercialization is more of an art than a science.
While the focus of an executive is always on the science, the job requires a certain degree of tact.
This week, senior pharma editor Lecia Bushak speaks with Justin Holko, SVP of the global oncology/hematology commercial business unit at Regeneron Pharmaceuticals, about the top commercial and marketing trends in pharma.
For the second half of the show, the team delves into the paradigm-shifting vaccine advisors meeting. The new look, RFK Jr.-selected ACIP met and recommendations have been made – so what now?
Music: “Deep Reflection” Artist - DP and Triple Scoop Music.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this special episode of the MM+M Podcast, we sit down with Dr. Osama Hashmi — dermatologist, cofounder and chief product officer at Impiricus — alongside practicing physician Dr. Bilal Ahmed — an interventional/structural cardiologist, cofounder and CSO of Lylah, a personalized microbiome therapeutics company — to explore how artificial intelligence is transforming the way healthcare professionals connect with pharmaceutical resources.
We’ll dive into how Impiricus and the life science companies it works with are building and leveraging the first and only AI-powered field force enhancement tool designed to streamline real-time communication between HCPs and pharma reps. From clinical decision support to on-demand access to drug information, this conversation unpacks how technology can bridge long-standing gaps in care delivery and engagement.
Tune in for a forward-looking discussion on the evolving needs of clinicians, the role of AI in healthcare and how pharma can better support providers in delivering optimal patient outcomes.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Join Frank Mazzola, chief creative officer, Real Chemistry; and Alok Gadkar, cofounder, CEO and CCO, Tuesday Communications, to hear stories from behind the jury room door. As members of this year’s Pharma Lions Jury, Mazzola and Gadkar share what it’s like in the room, trends from this year’s awards and how pharma clients can get engaged.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
As AI threats are becoming more sophisticated and privacy laws and AI regulations are rapidly evolving, the need for transparency and responsible practices has never been greater.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What does it take to secure, plan and execute a main stage presentation at Cannes? Christopher Charles, executive creative director at 21Grams, and Fiona Cauley, a comedian with Friedreich’s Ataxia, who recently opened for Nikki Glaser, are fresh from their presentation on the main stage at Cannes. Hear the behind-the-scenes story of their presentation, how it went and what they believe the impact will be for healthcare marketing. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
Whether it’s building trust or ecosystems, the key to effective consumer engagement is being open. This point was driven home repeatedly during this podcast from on the ground at Cannes. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
What Cannes taught us about health creativity in 2025. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
Join Chris Palmer, chief creative officer, BGB Group, and Jameson Fleming, editor-in-chief, MM+M, live from Cannes as they discuss trends, AI and inspiration. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
This discussion explores the dynamic shifts in healthcare media, emphasizing the critical need for omnichannel experiences to engage both patients and HCPs effectively. We delve into the transformative role of AI in media planning, highlighting how bespoke technological solutions are crucial for navigating the unique complexities of the healthcare landscape. We will examine how technology can empower media planners, ensuring that human expertise remains central in a data-driven world.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Medical marketing has officially been honored at the 2025 Cannes Lions International Festival of Creativity!
The Pharma, Health and Wellness Lions as well as the Lions Health and United Nations Grand Prix for Good were doled out Monday.
Additionally, IPG Health reigned supreme once again, as FCB Health was named Healthcare Network of the Year and Area 23 was named Healthcare Agency of the Year.
This week, we hear from editor-in-chief Jameson Fleming from on-the-ground in France, while managing editor Jack O’Brien, pharma editor Lecia Bushak and reporter Heerea Rikhraj delve into the health brands, medical marketing agencies and work that won in Cannes.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Cofounder and president of MyHealthTeam and Swoop chief patient officer Eric Peacock reveals how listening to patient voices can transform pharma marketing strategies. Peacock shares compelling examples and personal experiences, offering a fresh perspective on patient-first marketing in this episode of The MM+M Podcast. Learn how your brand can create more resonant and effective campaigns by listening to patients.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Explore how Precision AQ is redefining what access means in healthcare — from patients and providers to payers and capital. Join Dan Cummings and Isabella Sergio as they share personal insights, articulate the company’s mission and describe how a culture of collaboration and innovation is shaping the future of access solutions.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Since McKinney Health burst onto the scene in 2022, it has been carving out its place at the intersection of health and life. For the second year in a row, the agency has landed on the MM+M Agency 100 list with new work for clients including Indivior’s Sublocade and Biogen’s Spinraza. In its latest study, McKinney offers clients insights into how to navigate the state of constant disorientation and uncertainty that is reshaping health, trust, and consumer behavior: The Perma-Swirl. Visit https://mckinney.com/perma-swirl/ to download the full report.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In a world of slow-moving giants and siloed thinking, Spectrum Science is breaking the mold. In this episode, we sit down with Amy Hutnik, president of Spectrum, and Jill Beene, head of Spectrum’s advertising and consulting business, to dive into how the agency is rewriting the rules of healthcare marketing by ditching the outdated playbook and leaning into a future-ready model built for speed, access and real impact. No walls, no waiting, just bold moves and better outcomes.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In the noisy and evolving AI and the tech landscape, marketers can easily misdirect their time, energy, and resources. Listen in as Merge's Stephanie Trunzo and Pat McGloin bring clarity with a grounded discussion on AI, personalization, the growing significance of data ownership, and the impact of consumer strategies on patient experiences. Avoid the pitfalls with actionable insights to guide the pharma industry in navigating smarter digital transformations.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In a world of algorithms and buzzwords, we're cutting through the noise. Applied, Not Artificial explores how AI delivers real impact in pharmaceutical commercialization — when it's grounded in context, fueled by human insight, and aimed squarely at results.
This isn't AI for show. It's AI for go. At the core is our OMNI KNOW-HOW — a deep understanding of how to extract more value from data, improve campaign execution and streamline operations. We’re not chasing the next flashy tech. We’re focused on making what's available work harder, smarter and faster for our clients.
Join us as we move AI from concept to commercial reality — from data through delivery.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The rise of the un-agency — Princeton10 and the future of pharma marketing. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
Join us as two thought leaders from Lumanity delve into the evolution of their organization and how they are approaching the transformative impact of AI for their clients in today’s environment. Discover what surprised them most on their AI journey and what they are most excited about moving forward.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What does it take to turn complex science into marketing that actually moves people? In The i2Vision Effect, the team at i2Vision shares how their strategy-first approach powers everything — from crystal-clear briefs to campaigns that actually change patient lives. Whether launching Balance Opthalmics FSYX device or designing the Residen.com website from the ground up, i2Vision is helping brands go beyond assets to own their narrative. Didi Discar is at the helm with a strong team all around who all believe Purpose Drives our Mission / Fun Brings Us Closer / Reflection Improves Direction.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Join Deloitte Digital leaders as they delve into the current state of the industry and discuss the future of customer engagement for pharmaceutical companies. Learn what leaders should be considering today and the key impacts that will come from these decisions in the months and years to come.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What makes DFG uniquely valuable in the marketing, comms and media landscape? Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
Justin Freid, chief media and innovation officer, and Melissa Giordano, chief client officer explore the healthcare industry’s need for patient-centricity, positioning CMI Media Group’s capabilities to emphasize consumer-driven strategies and global reach. They'll discuss critical industry trends and emerging opportunities, providing insights into the forces shaping the future of media and marketing to reach healthcare audiences. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
The 2025 MM+M Agency 100 has been released!
For this week’s episode, the MM+M editorial team unpacks the 2025 MM+M Agency 100 list.
Editor-in-chief Jameson Fleming, managing editor Jack O’Brien, pharma editor Lecia Bushak and reporter Heerea Rikhraj discuss the agencies that moved up and down the revenue chart as well as key trends like the advent of AI and the evolving relationship between agencies and clients.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The 2025 MM+M Women of Distinction ceremony is here!
Every year, we honor dozens of renowned women leaders who have contributed mightily to the medical marketing industry – whether as an agency lead, a pharma client or a media exec.
We also recognize our Women to Watch – the ascendant talent who will come to leave their stamp on the industry sooner than later.
In this two-fer episode, you’ll hear pharma editor Lecia Bushak interview Deileta Kamhunga, VP of partnerships at MD Newsline. Then, reporter Heerea Rikhraj speaks with Jani Hegarty, CEO and founder, The HWP Group.
Stay tuned at the end for some important updates about the release of the
2025 MM+M Agency 100 list, which will go live next week.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
As part of MM+M’s coverage of AAPI month, reporter Heerea Rikhraj sits down with Sheldon Zhai, president and head of technology and AI at Supreme Group, to chat about his journey as the founder of Supreme Optimization, as well as the future of marketing and AI.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
As far as healthcare conferences go, the American Society of Clinical Oncology (ASCO) annual meeting is the top of the crop.
Every year, thousands descend on Chicago for days worth of oncology-focused presentations, data readouts and industry-shaping news.
Ahead of ASCO this weekend, Eisai’s Dr. Corina Dutcus speaks with Pharma Editor Lecia Bushak to preview the annual oncology megaconference.
Additionally, we dive into some data from the upcoming 2025 MM+M Agency 100 list, namely the representation of women at the C-suite level of leading medical marketing agencies.
Also, don’t forget to register to attend the 2025 Women of Distinction event on June 3 in New York.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Jon Nelson first appeared in MM+M’s coverage in December 2021 when he penned an op-ed about his patient journey with mental illness.
Over the ensuing years, Nelson has dedicated himself to mental health advocacy and — in his words — the mission of “pulverizing” the stigma around depression and mental illness.
Since May is Mental Health Awareness Month, Nelson joins the show for a conversation with managing editor Jack O’Brien about his more than decadelong patient journey and the need to incorporate lived experience into the medical marketing process.
And for our Trends segment, we’re talking about former President Joe Biden’s aggressive prostate cancer diagnosis and how SNL skewered pharma ads this season.
The 988 Suicide and Crisis Lifeline is a hotline for individuals in crisis or for those looking to help someone else. To speak with a trained listener, call 988. Visit 988lifeline.org for crisis chat services or for more information.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This session explores CMI Media Group’s continuous strive for innovation and Eli Lilly's commitment to improving health portrayals in media. Driven by the understanding that onscreen narratives significantly impact real-world health outcomes, this conversation explores Lilly's strategies for addressing the underrepresentation and misrepresentation of chronic conditions in film and television, focusing on actionable solutions for marketers and content creators. Mark Pappas, EVP, innovation at CMI Media Group and Lina Polimeni, chief corporate brand officer at Eli Lilly will share thoughts on the potential of unconventional platforms, like sports, to promote healthier narratives and maintain a human connection in health-related innovation.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ahead of the end of Dead & Company’s residency at the Sphere in Las Vegas, managing editor Jack O’Brien talks with 2025 MM+M 40 Under 40 honoree Joey Cohen of Flora Management.
For this week’s MM+M Fast Break, Cohen draws parallels between jam bands and point of care marketing for pharma brands.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Plenty of health policy changes were announced during the first five months of 2025 – however, many medical marketing industry stakeholders are focused on one policy proposal that hasn’t been unveiled yet: a ban on pharmaceutical advertising.
In this week’s episode, reporter Heerea Rikhraj speaks with CheckedUp CEO and 2024 MM+M Pinnacle Award honoree Dr. Richard Awdeh about the potential ban on pharma TV ads and its implications for healthcare communications.
For Trends, pharma editor Lecia Bushak and managing editor Jack O’Brien break down President Donald Trump’s decision to sign an executive order to enact the ‘most favored nation’ policy for pharmaceutical drug pricing.
And to wrap up, we have a live hit from last week’s Pinnacle Awards with honoree Leslie Koby from Argenx.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this MM+M Fast Break, Pharma Editor Lecia Bushak talks with Dynavax chief medical officer Rob Janssen about the company’s latest survey on Hepatitis B vaccination, as well as what medical marketers should keep in mind when it comes to the current vaccine messaging landscape.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, leaders from Salix Pharmaceuticals and Syneos Health Communications share their real-world journeys to becoming truly "omni-ready" — from overcoming data roadblocks to rethinking ROI and scaling strategic pilots. Hear how cross-functional alignment, mindset shifts and bold decisions shaped their omnichannel success and get practical insights for navigating your own transformation. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
Over the course of 30 years, in a variety of marketing, medical and leadership roles, Camille Lee has demonstrated an ability to drive transformative growth across diverse therapeutic areas.
For this week’s episode, Lee – who serves as SVP, U.S. head of immunology at UCB – previews the 2025 MM+M Pinnacle Awards and reflects on what it means to receive the career achievement honor.
After that, managing editor Jack O’Brien and reporter Heerea Rikhraj recap the HealthFront hosted by Publicis Health Media last week.
Then, editor-in-chief Jameson Fleming joins the show to play one of the board games submitted for the 2025 MM+M Agency 100, which is just over a month away from going live.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this MM+M Fast Break, Managing Editor Jack O’Brien talks with actress and MS patient advocate Selma Blair about her awareness work, what medical marketers need to know about working with celebrity ambassadors and how media is impacting the spread of health information.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Publicis Health Media is hosting its fifth annual HealthFront conference on Wednesday and Thursday, with programming featuring medical marketing leaders discussing the evolving nature of the health media and advertising opportunities for pharma brands.
Additionally, top talent speaking on the stage will include comedian Chelsea Handler, actress and activist Sophia Bush as well as actress and MS patient advocate Selma Blair.
In this week’s episode, PHM CEO Andrea Palmer previews the annual industry get together with Managing Editor Jack O’Brien and explains what insights these celebrities plan to bring to the HealthFront stage.
For Trends, we dive into the brave new world vaccine manufacturers are facing under RFK Jr.’s HHS and how drugmakers are navigating the regulatory uncertainties.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In an information-overloaded environment, how can we make sure that the right cancer treatment finds the right patient? That’s the question Amino, a marketing agency dedicated to oncology, aims to answer. Josh Righter, head of Amino, explains how. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
It’s all about GLP-1s on this week’s episode.
Pharma Editor Lecia Bushak speaks with Fractyl Health CEO Harith Rajagopalan about the company’s prospects in the weight loss space, the recent developments in the GLP-1 arms race and how this will impact marketing around these disease states in the future.
For the Trends segment, we’re continuing the GLP-1 focus with an update on how Eli Lilly is overtaking Novo Nordisk in the diabetes and obesity treatment market.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this MM+M Fast Break, reporter Heerea Rikhraj talks with Bithiah Lafontant, director of corporate communications at ViiV Healthcare, about the impact of HIV on young people as well as the importance of providing resources for HIV prevention and linkage to care.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this MM+M Fast Break, Managing Editor Jack O’Brien talks with Snow Companies founder Brenda Snow about detailing her MS patient journey in her new book, Diagnosed: The Essential Guide to Navigating the Patient’s Journey.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Marijuana has never been more popular in America and many believe there could be opportunities to utilize the drug for pharmaceutical purposes. So what’s the hold up?
Ahead of 4/20, Managing Editor Jack O’Brien talks with MMJ International Holdings CEO Duane Boise about growing pharmaceutical cannabis and what medical marketers need to know about the state of the legal cannabis market.
For the Trends segment, Reporter Heerea Rikhraj unpacks Pfizer’s decision to scrap its GLP-1 receptor after a patient injury and Pharma Editor Lecia Bushak details why Noom launched a full-page ad in The Wall Street Journal advocating for policy changes regarding compounded GLP-1s.
We wrap up with an analysis of HHS Secretary Robert F. Kennedy Jr.’s claim that the department will determine if there’s a link between autism and vaccines by September.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
As the biopharma industry's needs evolve, discover how moving beyond the traditional network agency model can lead to more effective, integrated solutions. The transformation from ClinicalMind to Woven Health Collective highlights the power of intentional collaboration and patient-centric approaches. This conversation is essential for health care professionals, strategists, and innovators looking to foster collaboration and drive meaningful change in the health care sector. Access the podcast on-demand to explore new ways to enhance your collaborative efforts and impact patient care.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Guided by complex regulatory and trademark requirements, brand teams have often had to sacrifice creativity for compliance. Traditional naming methods, unchanged for decades, alongside crowded markets have led to shrinking white space, high attrition rates and weakened brand strategies. In this episode, Joe Daley, president of Addison Whitney, powered by Syneos Health, explores how Ari, the industry’s first AI-driven naming platform, is breaking through these barriers. By integrating real-time regulatory and trademark screening, Ari expands creative white space within set guardrails, empowering deeper strategic exploration and compliance like never before possible — reducing risk while increasing creativity.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Longtime MM+M staffer Marc Iskowitz, who's passing the baton after 15 years, takes a walk down editorial memory lane with colleagues in this farewell episode.
We also bring you audio highlights from last Thursday’s MM+M Transform conference.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Sabrina Traskos, VP of global procurement for Regeneron, explains how marketing procurement is trying to coexist with AI by developing new compensation models that aim to ease tension in the relationship between agencies and in-house marketers.
And for our Trends segment, we talk about the massive, ongoing layoffs roiling HHS, and one very high-profile resignation at the FDA.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Avalere Health has united its 1,500-plus experts in a single mission to ensure every patient is identified, supported, treated and cared for equally. Every Patient Possible is about tackling the issues that are important for patients, no matter who they are or where they live, and creating solutions that drive change for every patient everywhere.
During a recent MM+M podcast, Marc Iskowitz, editor-at-large of MM+M, sat down with Amar Urhekar, CEO, Avalere Health, and Ryan Mason, chief strategy officer, Avalere Health, to discuss what Every Patient Possible means and how the organization is uniquely positioned to make an impact.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Maria Lloyd, VP at Harrow, explains the pharma company’s newly launched DTC program, meant to help patients access its dry-eye treatment at a reduced cash price, as well as patient-centric models as a blueprint for others, in conversation with MM+M’s Lecia Bushak.
And for our Trends segment, we discuss the spate of editorials written by mainstream and medical media in response to the Trump administration’s vaccine policy.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Alise Reicin, president and CEO of Tectonic Therapeutic, tells MM+M’s Marc Iskowitz how women are breaking biotech’s glass ceiling, piece by piece, and what companies can do to boost representation of women in the biotech C-suite, despite the attacks on DEI nationally.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
NCODA’s Sharita Howe, Acclinate’s Camille Campbell and MBooth Health’s Tayla Mahmud sit with MM+M’s Heerea Rikhraj to discuss the state and future of health equity - a key theme that has been under fire as federal funding cuts and a rollback of diversity, equity and inclusion persist across multiple industries.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
2025 is finally upon us and the trends for healthcare marketers continue to evolve. EHR is quickly growing into an industry favorite for engaging HCPs in a contextually relevant location, brands and agencies are embracing Next Best Engagement (NBE) strategies to fine tune their media, and data quality remains an ever-important aspect of a marketer’s toolkit. Join Louis Naimoli, who is the VP of programmatic at Haymarket in this candid conversation with MM+M.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
GCI Health's Kristin Ryan and MedFluencers’ Dr. Adam Goodcoff recap a key theme discussed during the health track at this week’s SXSW conference - the need for authenticity in an AI world - in conversation with MM+M’s Heerea Rikhraj and Jack O’Brien.
And for our Trends segment, we’ll share reflections on the five-year anniversary of the COVID-19 pandemic in America.
Music by Sixième Son
Check us out at: mmm-online.com
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Kevin Morra, co-founder of Power to the Patients, speaks with MM+M’s Jack O’Brien about how the advocacy group rallies A-list artists - from Fat Joe to the Foo Fighters and Shepard Fairey - to the cause of healthcare price transparency, and why Trump’s executive order could boost those efforts.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Walgreens’ Ramita Tandon, chief clinical trials officer, explains how the pharmacy chain is working with biopharma to enhance research inclusivity amid ongoing challenges to DEI on the federal and corporate level, in a conversation with MM+M’s Heerea Rikhraj.
For our Trends segment, we’ll discuss what the end of the semaglutide shortage means for Hims and Hers and other telehealth firms that have been selling compounded versions of GLP-1 drugs, as well as how RFK Jr. is harnessing the CDC's comms apparatus to further his MAHA agenda.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this podcast, we delve into strategies and tactics for a successful launch in a competitive landscape, exploring key elements such as market analysis, brand messaging, omnichannel execution and data-driven optimization. Through real-world case studies, we showcase how PRI has helped clients achieve remarkable results. Join us as we unlock the secrets of effective product launches and gain insights from industry experts.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Sara MacDonald, CEO of non-profit Life Science Cares, discusses how biopharma firms are committing their time and proceeds to community impact, in a conversation with MM+M’s Marc Iskowitz.
During our Trends segment, we’ll discuss how the Trump administration’s HHS cuts are impacting the federal regulatory landscape.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In what can seem like a polarizing pharma-PBM dynamic, MM+M 40 Under 40 honoree Mnwabisi Mbangata, associate director, market access strategy at Vertex, explains how he looks to build bonds with payers, in a conversation with MM+M's Heerea Rikhraj.
And for our Trends segment, we'll break down all the analysis of ads from healthcare brands that aired during Super Bowl LIX, including our opinion on who won the pharma ad extravaganza.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Sharon Callahan and Nick Colucci, this year’s inductees into the Medical Advertising Hall of Fame, look back on their pioneering efforts to architect the holding company model and the big health agency merger, in a conversation with MM+M’s Marc Iskowitz.
And for our Trends segment, we discuss which health brands will run ads during this Sunday’s broadcast of Super Bowl LIX.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
TKTK
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Calcium + Co.’s Greg Lewis, group president and managing partner, explains why 2025 may be a year of AI pragmatism, as pharma develops more concrete use cases and ways to harness genAI from a health perspective, in this wide-ranging interview with MM+M’s Jack O’Brien.
And for our Trends segment, we’ll discuss the health-comms chaos unfolding on Capitol Hill caused by the Department of Health and Human Services’ clampdown on mass communications and public appearances.
Music by Sixième Son
Check us out at: mmm-online.com
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Marc Iskowitz, MM+M’s editor-at-large, rounds up the five executives he interviewed over the first two days of the 2025 J.P. Morgan Healthcare Conference.
Hear a variety of takes on the state of dealmaking, from the CEOs of a blood-testing startup and clinical-stage biotech firm to the CFO of a med-tech company and the CMO of a health benefits firm.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
James Potter, executive director of the Coalition for Healthcare Communication (CHC), tells Lecia Bushak what health policy issues pharma marketers should keep their eye on, including a possible attempt at a direct-to-consumer ad ban on TV.
And for our Trends segment, we’ll recap some of Trump’s early healthcare moves.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
With the 2025 J.P. Morgan Healthcare Conference underway, MM+M’s Editor-at-Large Marc Iskowitz provides an on-the-ground update from San Francisco.
Additionally, Managing Editor Jack O’Brien, Senior Pharma Reporter Lecia Bushak and Reporter Heerea Rikhraj discuss Publicis Health Media President Andrea Palmer’s takeaways from the 2025 Consumer Electronics Show as well as Haleon’s Dry January event in the West Village.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this MM+M Fast Break, Jack O’Brien talks former New England Patriots star Vince Wilfork about his role in Tums’ Foodball partnership with DraftKings.
Check us out at: mmm-online.com
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this MM+M Fast Break, Jack O’Brien talks with Alison Woo, formerly of GSK, Novartis and CNN, about the four major healthcare takeaways at the 2025 Consumer Electronics Show in Las Vegas.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Jeff Berg, president of AbelsonTaylor Group, offers an independent’s perspective on last year’s announced merger of Omnicom with Interpublic Group, in an interview with Jack O’Brien.
And on our Trends segment, Marc Iskowitz previews the 43rd annual J.P. Morgan Healthcare Conference, kicking off next week in San Francisco.
Tune in, as well, for a big reveal involving the brand’s spring conference, MM+M Transform, coming up on April 3, 2025, in New York City.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Listen to a compilation of MM+M’s most memorable talks of 2024, highlighting everything from the summer Olympics to some of our favorite awards shows to interviews with new staff members.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Important points to know about engaging your target customers in the EHR brought to you through a practical and real-world myth versus reality format. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.comfor information about our collection and use of personal data foradvertising.
Sneha Dave, executive director of advocacy group Generation Patient, discusses a Senate bill that would increase transparency of social-media ads by requiring influencers to disclose payments in a federal database.
This week's Trends segment focuses on what a new Federal Trade Commission means for biopharma dealmaking in the year ahead.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Brian Wieser, CEO of Madison and Wall, explains how the “benefits of being big” spurred Omnicom's takeover of Interpublic Group, and what that scale-play bodes for the new company's healthcare agencies.
And for our Trends segment, we’ll discuss public reaction to UnitedHealthcare CEO Brian Thompson’s murder, and the wave of hostility it unleashed on health insurers.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
We formally welcome MM+M’s newest healthcare reporter, Heerea Rikhraj, whose work specializes in uncovering hidden stories at the intersection of race, health and access to care.
And for our Trends segment, we’ll unpack the recent acceleration in MedTwitter’s migration to social media platform Bluesky - and what it portends for public health messaging.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Jared French, partner and creative director at indie agency Holden Ellis, tells Jack O’Brien why his latest campaign for wholesaler McKesson — dubbed Meet the Moment — spotlights the “grit and determination” of healthcare workers
Our Trends segment breaks down president-elect Trump’s latest slew of cabinet picks and what they could mean for the life sciences industry.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
We all are familiar with why preventative care is important for our personal health — it keeps us healthy and enables us to get ahead of any issues so that we’re our best selves at home and at work.
But what if we applied the idea of preventative care to our organizations?
The healthcare industry, more than any other, has gone through intense change over the past five years – from pandemic burnout on the frontlines to layoffs in corporate and biotech. And as a result, employee engagement is lagging.
Join Chris Payne and Ellyn Michalak, leaders at United Minds, who will share insights from their 10-year Employees Rising study to better understand how and why employee engagement has fallen behind in the healthcare sector. They’ll also provide tips for leaders to get ahead of employee engagement issues – ensuring employees are motivated to bring their best selves to work and are successfully equipped to manage change.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Manuel Frank, who left Europe's heavily regulated pharma ad market to become CCO for three U.S. offices of Havas Life, says the job promises to “dramatically” open up his creative possibilities for pharma advertising.
In our Trends segment, we explore the industry implications of president-elect Donald Trump’s pick of Robert F. Kennedy, Jr., to lead the Department of Health and Human Services.
We also welcome the latest addition to the MM+M news desk, reporter Heerea Rikhraj.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Leo’s Brian Hilberdink, EVP and president, talks with Jack O’Brien about how the drugmaker is seeding the market ahead of the anticipated launch of its topical eczema treatment.
And for our Trends segment, we’ll take a look back at highlights from last Wednesday’s MM+M Media Summit in NYC.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Novartis’ Jennifer Yip, clinical digital leader, and Haylo’s Louis Naimoli, VP of programmatic business development, preview their session on the reemerging pharmacy point of care at this week’s MM+M Media Summit, with Marc Iskowitz.
And for our Trends segment, we discuss Novartis’ plan to sponsor the 2025 Eurovision Song Contest, as well as some of the political and policy issues intersecting with medical marketing as the 2024 election cycle draws to a close.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
In this podcast, George Griffith, EVP of omnichannel marketing at Relevate Health, and Sam Glassenberg, founder/CEO of Level Ex, join MM+M's Marc Iskowitz to explain how Relevate plans to integrate Level Ex's HCP-oriented video-game content into its omnichannel approach, as well as the role games may play in driving deeper engagement and behavior change at scale.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Filmmaker Peter Sanders, joined by Dr. Kenneth Egol, tells Jack O’Brien how his cine-history of NYU Langone Orthopedics, which screened at Tribeca this year, is vying to attract a non-medical audience.
And for our Trends segment, we’ll talk about the extent to which analysts think Pfizer’s upbeat third-quarter earnings may help fend off a challenge from activist investor Starboard Value.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Some agencies and pharmaceutical marketers believe that HIPAA-compliant solutions automatically meet all the latest privacy regulations. But, new consumer privacy state laws apply to the average consumer whereas HIPAA is about patient de-identification. This creates two different standards and media agencies and brands have to be aware of both. Today, healthcare marketers need to be especially vigilant when selecting partners to ensure they align with the highest privacy standards, not just the minimum regulatory requirements.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Pam Morrisroe, chief marketing officer of Breakthrough T1D (formerly JDRF), tells Jack O’Brien the backstory behind this storied brand’s repositioning, and how the new name is resonating among the adult diabetes population.
And for our Trends segment, we discuss the developing case of activist investor Starboard Value and its recent $1-billion stake in Pfizer.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
From emerging pharma to late-stage biotechs, healthcare marketers and communicators are facing increasing challenges. Which is why choosing an agency is more important than ever. Agency leaders Mike Rosich, CEO, Current Group and Josh Hoekwater, SVP of client experience at Genuine, unpack how to bring in the right partners to fulfill both your near- and long-term ambitions.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
GE HealthCare’s chief marketing officer Nina Akerley Lindsey previews HLTH 2024 with Managing Editor Jack O’Brien, teases the brand’s announcements and activations at the annual conference and discusses the practical uses for AI in healthcare.
Additionally, listen to a roundup of interviews with the winners from the 2024 MM+M Awards.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
On the eve of Thursday night’s 21st MM+M Awards gala, Marc Iskowitz interviews jury chair Eduardo Molina, VP business operations and strategy at Ipsen, for his sneak peek on this year’s standout work, and trends to watch out for during a star-studded evening.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
In a 2024 independent physician survey, OptimizeRx found that 70% of respondents agreed (or strongly agreed) that synchronizing HCP and DTC marketing streamlines patient care, but only 13% see that strong alignment today. Addressing this gap can increase pharma brands’ ability to drive conversion, accelerate therapy start, and build stronger HCP-patient relationships — but only if they can rethink siloed marketing approaches. Join OptimizeRx chief commercial officer, Theresa Greco, as she highlights the steps pharma brands can take to make the synchronization shift — and why patient centricity is the key.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Becky Edwards, chief communications officer for Organon, recaps the increased spotlight on gender balance and female athlete needs at this summer’s Paris Olympics, as well as how womens’ health advocacy can build on that momentum.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
In this episode, we dive into the evolving landscape of media strategy, with a special focus on brands with modest- to mid-tier budgets ($5-$50MM). Many of these brands mistakenly believe that their budget forces them to concentrate solely on mid/low funnel performance-driven media, at the expense of crucial branding and awareness efforts. However, with recent technological advancements and the right strategy, brands at any budget can now leverage solutions that nurture every phase of the funnel and fuel real growth.We discuss how AbelsonTaylor Group’s full-service media agency, AT Activate, has found a sweet spot for brands in this budget range, offering dynamic, budget-agnostic strategies that stand apart from the larger holding companies. This episode highlights how our approach incorporates branding, awareness and performance media, providing a more holistic solution that resonates across the entire consumer journey. Tune in to learn how these insights are reshaping the way brands think about their media spend and growth potential.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Join Oliver Nelson, managing director at Evolvics, powered by Syneos Health; and Matt Snodgrass, AI innovation lead at Syneos Health, live on the floor at Digital Pharma East as they discuss conference insights, industry trends, digital transformation and patient engagement.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Amid a constantly evolving data privacy landscape, identity initiatives have been enabling personalized experiences for audiences in an omnichannel environment. This podcast discussion will explore how PulsePoint powers this approach for HCP and developments on the horizon.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
The healthcare marketing space has changed dramatically over the last decade. Listen as CEO/founder of EvolveMKD, Megan Driscoll, reflects on the last decade of change, founding and owning an agency during this time and what lessons she’s taken away for her company and on behalf of her clients.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
AstraZeneca’s Kelly Tullo and Merck’s Nevada Heft debrief with editors Marc Iskowitz and Lecia Bushak on the key takeaways from their respective panels at last week’s MM+M AI Deciphered summit, from the brand/portfolio marketers’ perspective on how AI can relieve the MLR bottleneck to the digital privacy director’s advice on avoiding legal pitfalls when tapping into technology.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
In a sneak peek of his panel discussion at this Thursday's AI Deciphered summit, Merck’s digital privacy director, Nevada Heft, shares what pharma marketers need to know about the ethical challenges raised by AI, from algorithmic bias in ads to risky chatbot interfaces.
Our Trends segment tackles digital-health firm Noom’s decision to offer a compounded GLP-1 drug through a new weight-loss program, and ViiV’s recent activation around HIV awareness in the South.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Jeanine O'Kane is president of Syneos Health Communications — a portfolio of agencies spanning advertising, public relations, patient advocacy, medical communications, managed markets and naming and branding. Formerly president of the US public relations group at Syneos Health Communications, Jeanine has been with the organization for more than a decade and has more than 20 years of industry experience. During her tenure at Syneos Health Communications, she has been instrumental in developing award-winning communications programs and has helped integrate communications and commercial expertise into clinical development, unlocking innovative solutions to deliver life-saving therapies to patients worldwide.
Jeanine was named President in April 2023. Since assuming this role, she has been steadfast in her commitment to creating a culture of growth that is rooted in innovation. Read the company's profile here.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
MM+M’s new editor-in-chief, Jameson Fleming, makes his debut on the podcast to talk about covering the agency beat, his viral story about Philadelphia Flyers mascot Gritty, and the science of audience development.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
This series will explore the history of Alzheimer’s, living with the disease day-to-day, the highs and lows of developing drugs to treat it and what can be done to improve the situation for caregivers.
Me and My Alzheimer’s is an MM+M production from Bill Fitzpatrick, Haymarket Media’s senior producer of podcasts as well as MM+M Senior Editor Jack O’Brien.
If you have suggestions for story ideas, feedback on the series or other comments, send them to us at news@haymarketmedia.com.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
SHOW DESCRIPTION LONG
Monica Martin De Bustamante, senior partner at Trinity Life Sciences, analyzes the Medicare-negotiated prices of the first 10 drugs under the IRA, including the Biden administration’s claimed savings, in an interview with Senior Editor Jack O’Brien.
For this week’s Trends segment, we talk about the marketing push around the start of the respiratory vaccine season, including Moderna’s campaign, and how the pipeline for an mRNA flu vaccine is shaping up.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Noah Waxman, co-founder of Cactus, tells Senior Editor Jack O’Brien how human-centered design can be applied to healthcare technology and reimagines the care journey more holistically.
For our Trends segment, we talk about two big DTC pharma plays this week, the launch of Pfizer’s digital health platform PfizerforAll and Eli Lilly’s release of a less expensive form of obesity drug Zepbound.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Senior Editor Jack O’Brien speaks with the brain trust behind the Divergent Convergent initiative: Rachel Lowenstein, global head of inclusion and innovation at MindShare, and Kelly Garland Schwarte, executive director and invention lead at MindShare.
And for our trend’s segment, we talk about a UMass Chan study that found health experts are the most credible among young adults in social media campaigns against vaping and unpack HHS’ Risk Less, Do More public education campaign ahead of RSV season.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Raja Haddad, chief marketing officer at Prenuvo, talks with Senior Editor Jack O’Brien about the company’s recent PSA web series – Let's Talk About BEEEEEEEP – as well as its popularity among celebrities.
In the Trends segment, Jack and Senior Reporter Lecia Bushak do some cleanup on the health-related stories at the Olympics and dive into the CDC’s decision to tell doctors to better manage IUD pain following widespread social media outcry.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Artificial intelligence (AI) is changing the way healthcare providers (HCPs) engage with health IT and their patients. From AI-driven scribing to intelligent appointment scheduling, HCPs are evolving to embrace these innovations and benefit from their efficiencies. By understanding these AI-driven clinical workflow changes, marketers can begin to embrace an AI-enhanced marketing strategy. Join Veradigm in an engaging discussion where we’ll focus on leveraging AI for predictive modeling, improving HCP workflows, and enhanced audience targeting.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
As summer intern Molly Huth, rotation at MM+M draws to a close, she sits for an exit interview with Jack O’Brien and Marc Iskowitz.
Plus, our Trends segment touches on Democratic presidential running mate Tim Walz’s healthcare policy record and new revelations around Lykos Therapeutics’ MDMA clinical trials.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
The digital marketing landscape is changing but the challenge for marketers remains: how to develop campaigns that deliver relevant, actionable content to hyper-targeted audience profiles. That’s especially important during a time when consumers’ desire for personalized experiences and increased privacy is so high. The answer? Finding new data sources and meeting audiences in the moment.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
As Syndax Pharma prepares to roll out its first two drugs, chief commercial officer Steve Closter shares launch plans and the key marketing challenges to shepherding a company out of the clinical stage.
In our Trends segment, we recap pharma-related brand activations and health-oriented storylines at the 2024 Summer Olympics in Paris.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Lina Polimeni, Eli Lilly and Company’s chief corporate brand officer, tells Senior Editor Jack O'Brien how the drugmaker will use a marketing push at the 2024 Paris Summer Olympics to build authentic relationships and burnish its image.
In our Trends segment, we explore how President Joe Biden dropping out of the 2024 presidential race affects the Democrats' approach to health policy.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Bayer’s Emma Fountain, VP of R&D projects and a breast cancer survivor, explains how the Inspired By You global campaign has raised cancer consciousness by showcasing members of its oncology team and what inspires them.
In lieu of our Policy and Trend segments, we talk about this weekend’s attempted assassination of Donald Trump, explore whether the former president and Republican presidential nominee may add any kind of gun control to his agenda and recap the healthcare record of his running mate, Ohio senator JD Vance.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Dr. Bill Maurice, president and CEO of Mayo Collaborative Services and Mayo Clinic Laboratories, and board chair for the American Clinical Lab Association, describes the marketing challenge of demonstrating the value of the lab for healthcare, in conversation with Senior Editor Jack O’Brien.
Senior Reporter Lecia Bushak recaps a new bill – the PREVAIL Act – that could affect pharma drug patents.
Plus, the ongoing medical mystery surrounding President Joe Biden tops our Trends segment, along with the sentencing of Outcome Health’s former CEO and why Sam Altman and Arianna Huffington are building a personalized AI health coach.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Collette Douaihy, 2024 Cannes Lions Pharma jury president, CCO at Dentsu Health and 2024 MM+M Health Influencer, explains the dearth of award-caliber, regulated pharma work from this year’s festival in the south of France.
Plus, Marc Iskowitz, Lecia Bushak and Jack O’Brien review recent Supreme Court decisions impacting healthcare. These include the court’s biggest abortion-related rulings since overturning Roe v. Wade two years ago to its rejection of the Purdue Pharma nationwide opioid settlement to its rollback of the 40-year-old Chevron defense.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Listen to Jack O’Brien of MM+M and Brandon Pletsch, president of scientific visualization at Real Chemistry, as they delve into the dynamic intersection of art, science and AI innovation in the field of scientific visualization. During the interview, they will discuss the role of scientific art in communicating complex scientific ideas to key stakeholders, how AI has been integrated into this process and what the future may hold for scientific artists.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
The future of AI is now. Brands are embracing the evolution of tech and AI to achieve efficiency, speed, accuracy and savings. But, as they say, garbage in yields garbage out. This session with Justin Freid, chief marketing and innovation officer of CMI Media Group, and Daniel Nadler, founder of Open Evidence, will enlighten health brands to the possibilities of AI.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
In the evolving world of brand and brand experience, healthcare and pharmaceutical companies are redefining their identities and strategies — all as brand purpose and health and wellness trends continue to push the industry into new territories. Join us as we delve into the transformation journey of corporate and consumer healthcare brands and its impact on your most important audiences.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
There are many hot conversations in biopharma today: market access, AI, transforming field operations. ClinicalMind’s Tom Sproat and 11TEN’s James Lewis discuss how leaders in biopharma can move these conversations into meaningful action, bridging the gap between strategy and execution. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Elaine Gamble, former MM+M Awards jury chair and Otsuka Pharmaceutical executive, tells Marc Iskowitz how AI may facilitate pharma brands’ social-care strategy.
In her policy report, Lecia Bushak discusses a new bill signed into law by New York Governor Kathy Hochul aiming to protect kids from some of the damaging effects of platforms like TikTok and Instagram. And for his Trends segment, Jack O’Brien serves up three new items: an op/ed in The New York Times calling for a ban on pharma advertising, Dr. Anthony Fauci’s memoir and the Medical Advertising Hall of Fame’s latest DEI social initiative.
Plus, meet MM+M’s summer intern Molly Huth.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Roku's head of industry, health & wellness, Michael Singer, and Swoop's VP of partnerships, Shauna Brown, sit down with MM+M's Marc Iskowitz to discuss the CTV landscape.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Personalization. A ”cookieless future.” Just two of the myriad themes discussed at Cannes last week — and highlighted during this IQVIA-sponsored podcast.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
This IQVIA-sponsored podcast drills deep to highlight very specific ways AI can supercharge healthcare marketing efforts.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
SSCG Media Group is a global media agency network dedicated to health. Its mission is to build human connections between healthcare providers, patients and important life-science brands — where and when they’re needed most. But just as importantly, it believes in the power of human connections to drive successful agency-client relationships in service of betterbusiness and brand outcomes.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
In the sea of content today, customers are overwhelmed with information and while this content might be reaching them, it’s not necessarily effectively resonating and activating them to change behaviors. Join IPG Health’s Julie Pilon and Jack Vance as they discuss how the network is leveraging the industry’s most advanced data stack for healthcare with AI to fuel renowned creative output for clients globally. This includes EPIC, IPG Health’s End-to-End Platform for Insights and Creativity, engineered to build living personas, living journeys and living content, which drive behavior change at speed and at scale. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Design moves people, and the bottom line follows. In this episode, discover the transformative power of design for healthcare brands and how it can set them apart. With case studies, real-world evidence and everyday strategies, Joe Temple and Matt Noe of Minds + Assembly share what it means to get undeniable results by design.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Steve Madden, editorial director for Haymarket Business Media Group, works the Croisette to interview Cannes Lions Health 2024 attendees in the French Riviera.
In her Policy report, Lecia Bushak explains how the in-vitro-fertilization debate is playing out in Congress against the backdrop of the 2024 presidential election.
For the Trends segment, Jack O’Brien queues up three items: Kate Middleton’s return to the public spotlight after her cancer diagnosis, a look at how drugmakers are marking Pride month online and the debut of a new health misinformation monitor.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
POC is evolving and has broadened to encompass media in both patient- and HCP-facing settings.The channel is expanding and diversifying.Welcome to POC 2.0. Let’s dive in to the new and evolving playbook.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
HCP engagement is constantly evolving and brands are continually adapting. One thing stays the same — trying to connect healthcare professionals to the resources that give their patients the best access to care. Join us and two physicians as they explore the expected evolution of pharma interactions. We will hear from the valuable voice of the physician about the most pressing questions on pharma interaction. What do physicians see as a disconnect with the current pharma engagement model and how they operate on a daily basis? What is missing today in a physician's practice that pharma could deliver or solve for? These are just a few of the questions that we will hear first-hand from the physicians themselves.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Executive Creative Director Jason Kirshenblatt and SVP Strategic Planner Seema Keswani discuss CultHealth and how Creative Intelligence has helped propel the agency forward.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Carolee Lee, CEO/founder of Women’s Health Access Matters (WHAM), previews her keynote at this week’s 2024 MM+M Women of Distinction ceremony, telling Lecia Bushak she wants to bolster women-focused medical research by changing the dialogue from social justice to data-driven economics.
Lecia also sums up state-based efforts to regulate AI in healthcare, while health-related showings at this year’s Tribeca Film Festival top our Trends segment.
Jack O’Brien also delves into Academy Award-nominated actor Jake Gyllenhaal’s legal blindness and a recent analysis that finds scientific evidence behind many of TikTok’s viral sleep trends.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Please note: This podcast originally aired on June 7, 2022 as part of the 2022 Agency 100.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Merge is Built Different to deliver true omnichannel experiences. We believe insightful storytelling and effective technology execution creates engaging HCP and patient journeys that make a difference. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
How Lumanity is accelerating and optimizing access to medical advances through a time of rapid market transformation.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
This year, Deerfield Agency celebrates a decade of excellence as a trusted partner in brand-focused healthcare marketing. Join Deerfield’s Frank Burrell and Joshua Benson for insights into the growth and evolution of their Agency of Brand. They’ll talk about the trends they’re following and technology they are leveraging as they look ahead to Deerfield’s next decade.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Focus on the things that will ‘make your boat go faster’ and navigate the science to value pathway to ensure patient access and improved outcomes.
Successful commercialization isn’t just about regulatory approval — it is also about patient access, value and affordability. It is therefore critical that, from the beginning of the clinical phase of the commercialization process, the patient is involved in all aspects of the development of a new asset. Having a clear focus on the critical success factors and aligning across work streams to generate the appropriate evidence, specific to each stakeholder, to support the value proposition and clearly and effectively communicate that value are all critical to launch success.
Marc Iskowitz sits down with Citrus Health Group CEO, Neil Matheson, to discuss evidence generation and communications to support the value proposition.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
The perception that medical communications is simply blocking and tackling has limited the potential of the industry. In fact, med comms is much more than just meetings and dinners and with the emergence of new technologies, a more robust offering is also emerging. We at Boundless Medical Communications are helping write the next, exciting chapter in the space.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
How The Bloc is using behavioral science to fuel more effective creativity and communication.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Biolumina has been successful over the course of the last 10 years, while maintaining a small agency feel. What’s the secret to this success? A strong foundation of culture, values, and ways of working to ensure the DNA of the agency is replicated consistently as they grow.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
On this week’s show, devoted entirely to previewing the 2024 MM+M Agency 100 issue, MM+M’s Larry Dobrow joins Jack O’Brien, Lecia Bushak and Marc Iskowitz to explain the uniqueness of this year’s edition, from the sports-inspired visuals to the top agency trends, stats and more.
Reminder: the digital package debuts on Tuesday, June 11.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
In this podcast, Larry Dobrow, executive, MM+M joins Nathan Minnich, SVP, Treace Medical and Real Chemistry’s Brian Schwartz, chief growth officer, to discuss using creative minds, AI and analytics to inform fully integrated campaigns that are hyper-targeted, a little quirky and most importantly — attention-grabbing. Advertising elicits emotion. How do you strike the right balance between empathy and education when you have a short window to reach your audience? Hear from the experts. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Consumer health privacy protections can feel like a moving target as platforms and governments continue to adopt new restrictions. Most recently, Washington state passed the My Health My Data Act (MHMD). While not the first, and most surely not the last, legislation that limits how consumer health data can be shared and collected for ad targeting, MHMD represents the next step in this constantly evolving privacy environment. It’s also a reminder that healthcare marketers need to work closely with their partners to ensure continued privacy compliance while limiting impact on reaching and engaging the ideal patient audiences. In this podcast, Kevin Elwell, Vice President of Health Analytics at Swoop will provide an overview of the current landscape and what marketers need to know, how analyze and select preferred vendors who help mitigate risk while maximizing outcomes, and how Swoop is proactively adapting to the new privacy reality to ensure client success.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Marc Iskowitz interviews Dr. Brian Anderson, CEO/co-founder of Coalition for Health AI (CHAI), about the group’s progress on health-AI ethics rules, as well as a deal to launch its inaugural summit at HLTH later this year.
Lecia Bushak discusses the “dark money” group using social media to lobby for passage of a bill limiting U.S. business with certain Chinese biotechs.
Plus, Jack O’Brien takes us through Japanese competitive eater Takeru Kobayashi’s retirement due to health concerns in our Trends segment, along with Mike Tyson’s medical emergency and golfer Grayson Murray’s recent suicide.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
This podcast explores the transformation of healthcare marketing through AI, highlighting the shift from manual processes to automated solutions that enhance efficiency and decision-making. It discusses the integration of AI tools like GPT models for data management, the impact on workforce roles, and the importance of data quality in driving successful outcomes. The talk concludes with a vision for the future and a call to action for industry leaders to embrace AI to remain competitive in a digitally evolving landscape.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Lecia Bushak interviews Chris Barr, head of U.S. CSR and philanthropy for Takeda, about the impetus behind the drugmaker’s “food as medicine” effort and how it’s working with nonprofits to measure the impact on outcomes.
In her Policy report, Lecia also discusses the Justice Department's proposal to ease restrictions on marijuana.
Plus influencers’ spread of misinformation about sunscreen and skin cancer tops our Trends segment, along with bird flu concerns, and the reorg at trade group BIO.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Joyce Ercolino, director of digital excellence and customer experience at Harmony Biosciences, shares her go-to pharma CX framework with Marc Iskowitz.
She also delves into how medical marketers can infuse more empathy into the design of their own CX.
Lecia Bushak explains how the Biden administration is targeting Latinos in a new election-year healthcare spot.
Jack O’Brien leads us through Pfizer’s rumored DTC platform ‘Pfizer for All,’ along with Midol’s latest period education campaign and Eli Lilly’s Caitlin Clark sponsorship.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
SHOW DESCRIPTION LONG
Digital Editor Jack O’Brien interviews Seattle Children’s Candi Nicholson and Little Hands of Stone’s Michael Boychuk about their recent PSA, which urges Gen X parents to just ask their Gen Z kids about suicide.
Senior reporter Lecia Bushak offers an update on the pharma industry’s IRA legal setback, as well as Sen. Bernie Sanders’ inquiry into the prices of Novo Nordisk’s GLP-1 drugs.
Plus, Boehringer Ingelheim’s latest schizophrenia activation tops our Trends segment, along with items on Klick’s cancer and school shooting ad as well as Chipotle’s $1 million burrito pledge to HCPs.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
In this MM+M Fast Break, Jack O’Brien talks with Brian Quigley, CEO of Qnovia, about the implications of the Biden administration’s delay on menthol cigarette ban, why the White House made the decision and what comes next for the pharmaceutical sector.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
In this MM+M Fast Break, Jack O’Brien talks with Rebecca Lannan, senior marketing director at Supernus Pharmaceuticals, about the brand’s partnership with actress Busy Philipps about her ADHD diagnosis, her use of non-stimulant treatment Qelbree and her work to raise awareness among young girls.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
MM+M Pinnacle Awards honorees Ken Begasse, Jr., the founder and CEO of ConcentricLife, and Tim Pantello, CEO of Relevate Health share their distinct career paths with Marc Iskowitz.
The pair, who are also incoming co-chairs of the Medical Advertising Hall of Fame, share their goals for the vaunted industry organization.
Lecia Bushak and Jack O’Brien also reflect on Marc’s third consecutive win at the Neal Awards last week.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Currax Pharmaceuticals CEO George Hampton talks with Digital Editor Jack O'Brien about the ascendance of GLP-1 drugs and how weight loss drugs are changing the obesity narrative. Though brand names like Mounjaro, Ozempic, Zepbound and Wegovy have captured the public’s attention in recent months, Hampton says there’s a place for Currax’ Contrave medication in the pricing and access discussion.
Additionally, senior reporter Lecia Bushak recaps the Biden administration’s moves this week to protect abortion rights by strengthening HIPAA.
For the Trends segment, Jack and Lecia dive into Dr. Jen Ashton’s pending departure from ABC News to launch her women’s wellness company Ajenda, Allergan Aesthetics’ casting call to be the face of Botox and Elanco Health’s Parvo is Poop push for pooches.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Presenting patients with high-quality, relevant information at meaningful times has significant benefits, including helping them have important provider conversations and make decisions about their health. But responsible data collection and use is critical to maintaining patients’ trust. This podcast will explore ways to deliver tailored content that activates, educates and empowers patients while prioritizing privacy and consent.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
The evolution of customer engagement across all verticals has led to significantly greater expectations of brands to understand, support, and relate to both HCPs and patients. Brands must continually understand the needs of their customers by sensing change and adapting dynamically in order to thrive. This podcast looks at how to leverage advancements in data, technology, AI and content development in order to become a Living Brand.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
David Traylor, managing partner and cofounder of Golden Eagle Partners, discusses the state of cannabis policy – and why he thinks a cannabis rescheduling may be imminent.
In her Policy Update, Lecia Bushak discusses Americans’ anxiety over AI in healthcare and what it means for policymakers.
Plus, Jack O’Brien provides takeaways from PHM’s two-day HealthFront and we look at whether “420” marketing has lost its mystique.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones. Last year video and non-linear TV usage reached 53.4% versus 36.3% the year prior. And streaming audio wasn’t quite that high but still showed a nice gain in usage, to 37.6%, compared to 27.4% in 2022. These targeted channels allow marketers to reach patients and physicians at critical junctures in the diagnosis and treatment journey.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
In this MM+M Fast Break, Jack O’Brien talks with Leila Bahbah, Perrigo U.S. Women's Health Brand Lead, about how birth control medication Opill partnered with the WNBA.
With women’s basketball as popular as it’s ever been, Perrigo is aligning its OTC birth control brand with the WNBA on a partnership that will elevate the awareness of Opill over the course of the next few years.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Devika Mathrani, chief marketing officer at NewYork-Presbyterian, tells Jack O’Brien how the hospital seeks to create brand activations that make health and wellness an everyday part of patients’ lives.
Lecia Bushak recaps the two presumptive presidential candidates’ healthcare goals, from drug pricing to abortion.
Plus, eclipse-related eye damage concern tops our Trends segment, along with TikTok autism patient influencers and a FIGS’ pop-up activation in Philly.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
In this MM+M Fast Break, Jack O’Brien talks with former NBA All Star and Kentucky Wildcats legend Jamal Mashburn about working with Exact Sciences on the company’s Box Out Colon Cancer campaign.
He discusses his personal connection to colorectal cancer, his involvement in the awareness push and his Final Four predictions.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
On the eve of the 2024 MM+M Transform conference exploring the intersectionality of the “3 Ps,” two speakers offer an advanced look at topics to be discussed.
Northwell Health’s chief marketing officer, Ramon Soto, talks with Marc Iskowitz about how AI has helped his team increase productivity.
Additionally, Eli Lilly’s Derek Asay, SVP for government strategy and federal accounts, chats with Jack O’Brien about developments in the payer market that could lead to wider coverage for anti-obesity medications.
Music by Sixième Son
Check us out at: mmm-online.com
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
In this segment, allergist turned digital health influencer Dr. Tania Elliott talks more about the ethical conundrums that can arise when medical influencers work with industry, including the provider conduct standards she’s working to promote. Listen to part 1 here.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Allergist Dr. Tania Elliott discusses her decision to become a full-time digital health influencer. In her policy report, Lecia Bushak discusses the Supreme Court hearing set to determine access to abortion pill mifepristone, along with possible implications for pharma. And topping our Trends segment is Princess Kate’s cancer diagnosis, along with Steve from Blue’s Clues’ mental health check-in and standout activations from Colorectal Cancer Awareness Month. Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
BeiGene’s chief medical officer for hematology, Dr. Mehrdad Mobasher, tells Jack O'Brien about BTK inhibitor Brukinsa’s latest lymphoma approval and offers messaging advice. Oprah’s primetime special on GLP-1 drugs tops our Trends segment, along with Olivia Rodrigo’s birth control giveaway and NewYork Presbyterian’s blood donation promo. Lecia Bushak has the week off. Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
In a world of personalization, instant gratification, speed, tech, data and AI, there is a delicate balance that must be struck between automation and knowing where a human touch is needed. As we see AI integrate into every aspect of our lives, including the two areas where we work — marketing and healthcare, we ponder when we need human touch and when we can benefit from a shift to digital technology. We currently have robots in surgery, will we see them in the exam room? Doctors use AI for their notes and in some cases diagnosis, are there other areas where AI should take over? And in marketing, where do we need AI the most and what areas should remain the domain of humans? Let’s explore the concept of human touch as a key differentiator in an evolving world powered by machines.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Kamal Bhandal, VP of the Invisalign Brand and Consumer Experience at Align Technology, and Jami Eidsvold, CEO of Smarty Social Media, discuss how their collaboration has helped the brand become the product the whole internet is smiling about. Hosted by Steve Madden, editorial director of Haymarket Media's Business Media Group.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Jordana Barish, senior director of the allergy portfolio at Sanofi, tells Jack O’Brien about the Allegra brand's recent launch of a route-planning tool at the South by Southwest conference in Austin. Allegra Airways is designed to help allergy sufferers find clean-air routes.
In her Health Policy Update, Lecia Bushak recaps the main healthcare takeaways from Biden’s State of the Union address.
Plus, a new MS podcast from Jamie-Lynn Sigler and Christina Applegate tops our Trends segment, along with Mark Cuban’s widening healthcare ambitions and TikTok’s freckle tattoo trend.
Music by
Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Chris Cullmann, chief innovation officer and Marcia Goddard, chief creative officer at RevHealth joins Steve Madden, editorial director of Haymarket Media's Business Media Group, to discuss the health-tech scene at SXSW as well as the enthusiasm for all things AI among medical marketers.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Jack O'Brien interviews Merz Aesthetics’ Roberto Casas, VP of U.S. marketing aesthetics, about Xeomin’s choice of Demi Lovato as its latest brand partner. In her Capitol Hill report, Lecia Bushak says legislation for PBM reform has been sidelined and offers an update on Medicare drug pricing negotiation. And a new Ozempic documentary tops our Trends segment, along with Belharra’s biotech podcast and one agency’s pet-themed corporate campaign. Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Kinesso and PulsePoint, two leaders in healthcare marketing, will talk to the audience about four key changes currently taking place in the industry: Addressability, Channel Proliferation, Real-time Measurement and Sequential Messaging. They’ll help the audience understand the drivers and implications of these changes, and will discuss what their organizations are doing to address these changes and continue to deliver value for pharma brands.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Generative AI is here to stay, but what about the human side of medical marketing?
Lecia Bushak speaks with Lisa Leonard, a pharma voiceover actor, as well as Jim Kennelly, the owner of Lotas Productions, about the existential questions facing the industry as gen AI sets a practical foothold in the zeitgeist.
Additionally, Lecia recaps how a group of Democratic lawmakers are pushing Big Pharma to address the ongoing drug shortages.
For the Trends segment, we discuss the controversy around WeightWatchers’ GLP-1 Hype House, Amy Schumer’s Cushing syndrome diagnosis and the Where is Wendy Williams? docuseries.
Music by Sixième Son
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
In the series finale, Bill Fitzpatrick and Jack O’Brien reflect on their respective heart ailments and hear cardiovascular experts' thoughts about the future of patient care.
A special thanks to the guests throughout the series, including Dr. Suzanne Steinbaum, Ajay J. Kirtane, MD, SM, Chen Fang, PharmD, RPh, Dr. Rohit Vuppuluri and the Fitzpatrick family.
Me and My Heart was jointly produced by MM+M and Cardiology Advisor.
To listen to the other episodes in this series, click here.
If you have suggestions for story ideas, feedback on the series or other comments, send them to us at news@haymarketmedia.com.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Immuno-dermatology, stuck in a “cassette world” of steroid treatments, needs to move to the digital era, according to Dermavent CEO Todd Zavodnick, whose drug Vtama is the first FDA-approved non-steroidal cream for plaque psoriasis.
Lecia Bushak provides an update on yet another PBM reform bill introduced in Congress, and how the PBM industry is responding.
Meanwhile, Elon Musk’s update on Neuralink’s first human patient tops our Trends segment, along with Brian Wilson’s conservatorship amid a dementia diagnosis and Joe Rogan’s podcast sparks an AIDS denialism controversy. Music by Sixième Son.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Post-hospital discharge, Bill Fitzpatrick adjusts to living with heart disease as he resumes working and trying to maintain a normal life.
However, Fitzpatrick’s return to the office is littered with obstacles like a second COVID-19 diagnosis and the passing of his uncle.
Still, Fitzpatrick perseveres in the face of adversity and ultimately is honored at the 69th Neal Awards with the Best Podcast award and is internally recognized at the 2023 MM+M Awards for Commercial Excellence.
Ajay J. Kirtane, MD, SM, the director of Columbia Interventional Cardiovascular Care at NewYork-Presbyterian/Columbia University Irving Medical Center, talks about the importance of medications for treating heart disease as well as the fear patients live with.
Dr. Suzanne Steinbaum, a preventative cardiologist, spokesperson for Go Red for Women initiative through the American Heart Association and founder of Adesso, a heart prevention and wellness program for women, emphasizes the importance of exercise as a way to combat heart disease on a daily basis.
Dr. Rohit Vuppuluri, a cardiologist based in Chicago, underscores the impact COVID-19 can have on the cardiovascular system.
Chen Fang, PharmD, RPh, clinical strategist, team lead and manager at Cardiology Advisor, walks the audience through the experience for a patient living with heart disease after their emergency care is through.
MM+M, in conjunction with Cardiology Advisor, presents Me and My Heart, a special four-part podcast series delving into Fitzpatrick’s turbulent patient journey, the persistence of heart disease and issues surrounding access to care in America.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
With the MM+M 40 Under 40 event taking place this Thursday, Marc Iskowitz speaks with honoree Jazmin Correa as she recounts her journey from typhoon forecaster in the Peace Corps to CX director at Merck.
Lecia Bushak recaps last week’s showdown between Sen. Bernie Sanders, (I-VT), and Big Pharma at a Senate hearing.
Plus, Jack O’Brien delves into the health ads that ran during Super Bowl LVIII for our Trends segment, along with Mark Cuban’s comments about Cost Plus Drugs and the cancer resistance of Chernobyl's mutant wolves. Music by Sixième Son.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Join Damon Basch, Veradigm’s VP of strategic partnerships, as we explore how a well-conceived omnichannel strategy can face unexpected challenges at the crucial moment of care. We discuss the intricacies of decision-making at the point-of-care (POC) where seconds define success. We examine the pivotal role of electronic health record (EHR) platforms, the significance of understanding HCPs' clinical workflow, and strategies to ensure that your brand not only survives but thrives in the moments that matter most.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Fresh off an abrupt diagnosis that throws his life into disarray, Bill Fitzpatrick is admitted to the hospital to receive a stent.
Fitzpatrick guides the audience into a frantic hospital scene that ultimately results in a discharge home, though more health obstacles remain in his way outside the four walls of the hospital.
His family provides an intimate look at the fear and uncertainty that accompanies a heart disease diagnosis and how perilous the road to recovery looks.
Dr. Rohit Vuppuluri, a cardiologist based in Chicago, details the clinical process behind a coronary angioplasty and how stents are used to treat blocked arteries.
Dr. Suzanne Steinbaum, a preventative cardiologist, spokesperson for Go Red for Women initiative through the American Heart Association and founder of Adesso, a heart prevention and wellness program for women, talks about what the recovery timeline looks like for patients who receive treatment for heart disease.
MM+M, in conjunction with Cardiology Advisor, presents Me and My Heart, a special four-part podcast series delving into Fitzpatrick’s turbulent patient journey, the persistence of heart disease and issues surrounding access to care in America.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Jack O’Brien interviews Sanofi’s global head of R&D portfolio strategy, Helen Merianos, who explains how genAI has “changed the trajectory” of pipeline decisions by the drugmaker.
Lecia Bushak reports on the start of Medicare drug price negotiation and previews this week’s Senate hearing with Big Pharma.
Plus, Publicis Health’s $350 million opioid settlement leads our Trends segment, along with Demi Lovato’s ‘Heart Attack’ snafu and Astellas Pharma’s return to the Super Bowl. Music by Sixième Son.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
We’ve all seen the intentional, albeit sluggish, progression of the healthcare industry from a product-centric model to one that’s customer-centric. We still find ourselves in a fragmented customer experience, one that ping-pongs between customer expectations and realized capabilities. This divide became more apparent during CES, where the headwinds and tailwinds of healthcare change came to life in a big way.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Bill Fitzpatrick, Haymarket Media’s senior producer of podcasts, is a 42-year-old married father of three, an award-winning audio engineer and a long-suffering fan of the New York Mets.
Starting in September 2022, Fitzpatrick begins experiencing acute chest pains that he tries to shrug off until he can’t any longer. Months go by without answers from his clinical team but the symptoms remain and escalate in nature.
While others ring in the New Year by popping champagne, Fitzpatrick is recovering from receiving a stent to address an artery that is 90% clogged.
Dr. Suzanne Steinbaum, a preventative cardiologist, spokesperson for Go Red for Women initiative through the American Heart Association and founder of Adesso, a heart prevention and wellness program for women, offers her thoughts on what factors contribute to a heart disease diagnosis.
MM+M, in conjunction with Cardiology Advisor, a Haymarket Media publication, presents Me and My Heart, a special four-part podcast series delving into Fitzpatrick’s turbulent patient journey, the persistence of heart disease and issues surrounding access to care in America.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Elanco’s president/CEO Jeff Simmons says the animal health firm will ramp up DTC and digital advertising as it enters a “historic” launch phase. Lecia Bushak explains how Sen. Bernie Sanders got the CEOs of J&J and Merck to agree to testify at his Feb. 8 hearing on drug costs. And news out of Elon Musk’s Neuralink brain implant company tops our Trends segment, along with a planned documentary on Celine Dion’s health struggles and the Gen Zers’ embrace of the “sober curious” movement.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors. This new, first-in-class approach allows more precise targeting ahead of major health events. Additionally, Swoop's conversational AI solution enriches the targeting process by facilitating real-time interactions on brand platforms, further boosting engagement and conversion. Through a comprehensive end-to-end approach that includes finding, reaching and engaging audiences, it’s possible to elevate campaigns and increase ROI.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Swoop has launched conversational AI, addressing the need for real-time, personalized engagement between pharma brands and their audiences. Distinguished from chatbots and generative AI, conversational AI represents the ideal solution for pharmaceutical companies looking to enhance their digital presence and customer interactions. Conversational AI bridges the communication gap with compliance in mind, providing an interactive journey for patients and providers on brand.com.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
How PRI enhanced a pharma brand’s position as a versatile oncology solution and influenced Rx behavior.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Even prior to the COVID-19 pandemic, retail companies like Walmart have made deliberate, strategic moves to gain a foothold in the healthcare industry. Digital Editor Jack O’Brien interviews Dr. John Wigneswaran, Walmart's Chief Medical Officer, about the company’s lofty health and wellness.
Senior Reporter Lecia Bushak discusses the FDA’s proposed reorganization plan as well as Sen. Bernie Sanders’ ongoing standoff with Big Pharma.
Additionally, The Eternal Memory, a documentary about Alzheimer’s disease, earns an Oscar nomination; former Biggest Loser
trainer Jillian Michaels takes issue with GLP-1s and Reese Witherspoon embraces TikTok’s ‘snow cream’ craze during our Trends segment.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Jack O'Brien discusses what's on tap at Davos with Hackensack Meridian Health CEO Robert Garrett, who's chairing the World Economic Forum’s healthcare governance community. Lecia Bushak recaps Roivant Sciences founder Vivek Ramaswamy’s decision to drop out of the presidential race, and takes a look back at his campaign. And Christina Applegate’s MS-defying appearance at the Emmys tops our Trends segment, along with more TikTok “looksmaxxing” trends and Isabella Strahan’s docuseries about battling brain cancer.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
With the 2024 J.P. Morgan Healthcare Conference underway, MM+M’s Marc Iskowitz provides an update from on the ground in San Francisco. Digital Editor Jack O’Brien talks with Insilico Medicine President Michelle Chen about the company’s ongoing work to bring generative AI’s capabilities to the world of clinical research.
Senior Reporter Lecia Bushak talks about the Food and Drug Administration’s historic move to give Florida the ability to import medications from Canada at much lower prices than in the U.S.
Eli Lilly’s LillyDirect website launch marks a direct-to-consumer push for GLP-1 drugs like Zepbound, we dive into Defense Secretary Lloyd Austin’s controversial prostate cancer treatment saga and examine the brands and influencers toasting to Dry January.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Lecia Bushak explains how Dr. Peter Rezkalla (aka Dr. Disney) has become the med-ed go-to for eight- and 10-year-olds on TikTok. This week’s policy update focuses on the pharma industry’s planned price hikes for 2024, amid the government’s rollout of Medicare price negotiations. We also preview the 42nd annual J.P. Morgan Healthcare Conference. And the health-focused films shortlisted for this year’s Oscars top our Trends segment, along with TikTok’s hormone balancing trend.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
On this best-of episode, Lecia Bushak recaps the year in health policy, and we count down the top five conversations of 2023. Hear highlights from shows featuring execs from Moderna, Arrakis Therapeutics and Dentsu Health, as well as interviews with actor Patrick Dempsey and Yankee great Bernie Williams, both of whom brought compelling health angles of their own.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Jack O’Brien interviews Kathy Delaney about the creative “sea change” needed to find and fix health inequities, especially tapping diverse voices. Lecia Bushak explains a bipartisan bill targeting the opioid epidemic that passed in the House last week. And SNL’s “Yankee swap” sketch involving CRISPR Therapeutics’ recently approved gene therapy tops our Trends segment, along with Oprah’s weight-loss Rx. Plus, editors offer their reflections and 2024 outlook.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Jack O'Brien interviews Cameron Black, the first blind basketball commentator on TV, about an app designed to help all blind people experience the game. Lecia Bushak recaps the Biden administration’s recent move to establish a framework around using “march-in” rights to lower drug prices for the first time. Additionally, the controversy around Panera’s Charged Lemonade tops our Trends segment, along with dermatologists debunking a natural alternative to Botox and Netflix’s hit docuseries Bad Surgeon.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
In the past two years we have seen a heavy focus on omnichannel enablement — not just at the strategic level, but at the operational level as well. This approach requires establishing a single view of the customer (HCPs) and, by nature, includes sales and, increasingly, MSLs in the mix. A right-sized “sales” team, with clearly defined roles for office interactions (traditional sales), academic and association support (MSL) and access (key accounts) should have a well-defined role within the overall ecosystem for a brand. They are there to provide the human touch that is often required in a very human system. In this podcast, we explore how sales and personal engagements with field medical fits in the omnichannel flow, and how personal channels can facilitate data gathering and customer intelligence.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Lecia Bushak speaks with Micah Litow, chief operating officer of Kalderos, about prescription drug discount programs and the lack of collaboration among providers, manufacturers, and state Medicaid programs.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Jack O’Brien speaks with Dr. Shairi Turner, chief health officer of the Crisis Text Line about her organization’s suicide prevention efforts and work to promote mental health awareness.
Follow us: @mmmnews
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Investing in and deploying digital technologies and data analytics capabilities is one of the most effective ways for health companies to gain better visibility into the health of patient populations, especially underserved groups, but most organizations have significant ground to cover before reaching maturity around health equity data analytics. A strategic approach to health equity can involve developing a data analytics strategy designed for inclusive health care experiences, building sophisticated patient segmentation, and creating an omnichannel patient-centric approach that addresses the socioeconomic profiles and population health profiles. The actionable insights gleaned from these tools can help health care companies tackle similar barriers specific to engaging underserved patient populations and targeting chronic disease management, enabling more inclusive health care experiences and driving commercial excellence.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Whether your firm wasn’t on this year’s Best Places to Work list, or you’re interested in entering next year, Larry Dobrow and Marc Iskowitz provide insight and highlight some of the most important criteria for helping entries stand out.
Lecia Bushak discusses the debate over reauthorizing the federal PEPFAR AIDS relief program, and what failure to do so might mean for the global HIV initiative.
An ‘ultra-rare’ art auction tops our Trends segment, along with TikTok patient influencers for diabetes and Bronny James’ ongoing recovery from cardiac arrest. Music by Sixième Son..
Follow us: @mmmnews
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
With 2024 planning underway, now is the time to get strategic about audiences. At its core, successful healthcare marketing starts with the target audience: who they are, where do they engage and what content they are most likely to engage with. This lively conversation with Swoop and MM+M focuses on 2024 planning, including the channels healthcare marketers are prioritizing, and how target audiences are informing that planning. Additional topics that will be covered include:
• How pharma marketers are making decisions around their target audiences and how to get the most out of them
• What brands are doing to coordinate their DTC and HCP marketing, specifically how they seek to engage ideal patients and their associated HCPs with complementary activations
• Opportunities to leverage ML/AI to predict target audiences at specific, but critical points, of the diagnosis and treatment journey
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Lecia Bushak speaks with Ysabel Duron, founder and executive director of the Latino Cancer Institute, about health equity, especially in the Latinx community, as well as her career spanning from healthcare association leader to award-winning journalist.
Follow us: @mmmnews
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Throughout history, storytelling has been a key form of communication, education, and social bonding since language first began. As children, we learn some of our most lasting foundational lessons through stories. A company, product, or brand is only as strong as the emotional connection that it can make with its intended audience. Documentary-style films are a unique and effective medium to tell brand stories that resonate with customers both visually and emotionally.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Kiora Pharma CEO Brian Strem, which is developing a small-molecule retinal drug, shares early thoughts about KIO-301’s commercial positioning with Jack O’Brien. Lecia Bushak discusses former President Trump’s comments over the weekend seeking to revive Republican debate around repealing Obamacare. And Dr. Ruth Westheimer’s appointment as New York state’s honorary ambassador to loneliness tops our Trends segment, along with concerns over lead-tainted applesauce and one woman’s dying pledge to buy up others’ medical debt. Music by Sixième Son.
Follow us: @mmmnews
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
The television landscape has become more volatile – from a lack of consistent third-party measurement to fragmented viewing behavior. However, pharma marketers who want to maximize returns from TV spend can do so by leveraging real world health data and targeting de-identified individuals within a household — and then use that same health data to track campaign performance. Kate Ludwig, VP advanced TV partnerships for Swoop, explains the current challenges facing the industry and how to forge a path to success. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Instead of targeting TV audiences based on the programming that aligns with age, and gender demographics or geographic data, it’s possible to reach de-identified patients across TV with the precision of digital. Kate Ludwig, VP of Advanced TV Partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
KGaA company. Vande Vrede discussed Syntropy’s collaboration with Evidium to address challenges involving low-quality data that are slowing research progress.
Follow us: @mmmnews
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Psychiatrist Dr. Gregory Scott Brown says health brands should pick up on peoples’ need for self-care during the holidays, in an interview with Jack O’Brien. Lecia Bushak discusses a new FDA pilot program aiming to boost rare disease therapeutics development. And Snapchat’s Botox activation on AR Lens tops our Trends segment, along with controversial TikTok prescription-med travel hacks and former First Lady Rosalynn Carter’s mental health advocacy. Music by Sixième Son.
@mmmnews
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Jack O’Brien speaks with Gabbi founder and CEO Kaitlin Christine, a breast cancer survivor and ovarian cancer previvor. Christine discusses Gabbi's AI model, which helps determine a woman’s risk of breast cancer with 90% accuracy.
Follow us: @MMMnews
www.mmm-online.com
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Trinity’s Leslie Orne gives her view on the future of pharma commercialization, including whether real-world data (RWD) is the new market access, and Trinity’s approach to scaling through M&A, partnerships and investment, in this interview with Marc Iskowitz. Lecia Bushak recaps a congressional hearing on the use of psychedelics as mental health care for veterans and Jack O'Brien dives into the $216 million ruling in the Take Care of Maya case.
Follow us: @mmmnews
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Music by Sixième Son.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Lecia Bushak talks with Todd Haim, PhD, the director of the National Institute on Aging’s Office of Strategic Extramural Programs, about the organization’s work on behalf of older Americans, including the Start-Up Challenge, why aging is a DE&I issue and the agency's ongoing commercialization efforts.
Follow us: @MMMnews
www.mmm-online.com
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Segments without soul. Data without humanity. Off-the-shelf segments and sleek dashboards may seem to make things easier to manage, but in a world of increasing efficiency, where everyone has access to the same tools and the same EHR information sliced and diced six ways until Sunday, how can pharma marketers get an edge?
You need the data, and we all need to learn the tools. We also need to remember what we are selling, who is buying and the idea that if we help doctors and patients make the right decisions, at the right time, everyone wins. And for a great many drugs, we are all in the business of creating hope.
This podcast will look at specific, practical steps for driving efficiency in your marketing by combining tactics and tools.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Jack O'Brien speaks with Alix Hart, chief marketing officer at Verily, about the company’s culturally competent campaigns to meet underserved populations that have been historically difficult to reach for clinical trial recruitment.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Jack O'Brien speaks with Dr. Pat Carroll, chief medical officer at Hims & Hers, about the ongoing 'retailization' of healthcare, including responding to evolving consumer expectations for the sector.
Follow us: @MMMnews
www.mmm-online.com
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Jack O’Brien speaks with Kevin O’Brien, SVP of commercial growth and customer operations at WeightWatchers, about how the company is expanding its mission as a brand, his thoughts on the explosion of GLP-1 drugs over the past year and what it means for the discourse around weight loss in this country.
Follow us: @MMMnews
www.mmm-online.com
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
In a preview of their session at this week’s MM+M Media Summit, Jack O’Brien interviews Roku’s Chris Schneider about how pharma brands can ride the ad-supported streaming wave. Lecia Bushak explains the FTC’s recent crackdown on pharma companies over incorrectly listing patents in the FDA’s “Orange book.” And TikTok’s skincare craze tops our Trends segment, along with the reason for Brook Shields’ recent seizure and a newly launched cancer research fund named after Alex Trebek.
Follow us: @MMMnews
www.mmm-online.com
Music by Sixième Son.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Jack O'Brien speaks with Dr. Maggie Czarnogorski, head of digital innovation and implementation science at ViiV Healthcare, about Chapters of Stigma, the virtual reality experience that acknowledges the stresses and micro-traumas that many people living with HIV still endure.
Follow us: @MMMnews
www.mmm-online.com
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Lecia Bushak speaks with Jared Adams, chief of engagement and communications for Advanced Research Projects Agency for Health (ARPA-H), about why the federal government’s $2.5 billion health research agency came to HLTH, how it picks investments, and its launch of three U.S. hubs.
Follow us: @MMMnews
www.mmm-online.com
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
“Definitively Speaking” host Justin Steinman offers some ground rules for health podcasters in an interview with Jack O’Brien. Lecia Bushak discusses President Biden’s executive order on AI in healthcare, which directs federal agencies to develop regulations that harness AI for good and could be a boon for life sciences. And the nurses of TikTok top our Trends segment, along with a scary FDA warning on eye drops and a rundown on Netflix’s Pain Hustlers movie.
Follow us: @MMMnews
www.mmm-online.com
Music by Sixième Son.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Jack O’Brien speaks with Connie Chan Wang, SVP of marketing at Headspace, about the state of mental health in America.
SHOW DESCRIPTION LONG: Jack O’Brien speaks with Connie Chan Wang, SVP of marketing at Headspace, about the state of mental health in America, how the company is seeking to expand access to behavioral services and why it’s important to destigmatize mental health.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Lecia Bushak speaks with Robin Roberts, CEO of DatosX Digital Health Labs, a newly launched Novartis spin-off designed to execute validation trials for digital health technology, about partnering with health systems to run studies and using AI to generate draft versions of research protocols.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
In this exclusive interview with Tom Langan, president and chief commercial officer of Veradigm, delve into the key market themes driving healthcare transformation. Explore how Veradigm, a leader in healthcare technology for providers, payers, and biopharma, is driving value in the healthcare markets where they compete. From the evolving biopharma marketing mix to facilitating the goals of value-based care and leveraging artificial intelligence working to increase efficiency, gain comprehensive insights into what lies ahead in 2024 and beyond.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Jack O’Brien speaks with Lisa Banks, VP for digital health and innovation at GSK, about the drugmaker’s priorities and partnerships in digital tech, as well as what she sees as a more evidence-backed investing climate following last year’s big decline in VC fundraising for digital health startups.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Despite digital transformation in healthcare, HCPs still do not have access to real-time, patient-focused information at the right moment. Doceree provider is a unique AI powered programmatic messaging solution for HCPs, delivering hyper relevant, patient-focused messaging from pharmaceutical and life science brands, in real time, within their POC workflows, to improve treatment outcomes.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with Ramita Tandon, chief clinical trials officer at Walgreens, about how the company’s push to offer research opportunities at its pharmacies is panning out, particularly in the diversity of recruiting, and her plans to broaden the number of novel studies offered.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
MM+M’s Headfirst into Health Equity event panelist offers insights into where conversations around health equity go from here.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Jack O’Brien interviews Arun Krishna, head of the U.S. lung cancer franchise at AstraZeneca, about a Tagrisso-based combo that promises a new treatment option for patients. Lecia Bushak gives an update on the confirmation process for Monica Bertagnolli, President Biden’s pick for a new NIH director. And TikTok’s bed-rotting trend tops our Trends segment, along with items on hazardous energy drinks and how the “Ozempic effect” could impact corporate America.
Follow us: @MMMnews
www.mmm-online.com
Music by Sixième Son.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
In this podcast, we will dive deep into what these C’s are: Clinical, Commercial, Community.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
Along with politics and culture, Tel Aviv-based freelance journalist Larry Luxner reports on orphan disease research for MM+M and Rare Disease Advisor. In this special episode, he tells Marc Iskowitz about how his medical coverage has been affected by the October 7 Hamas terror attack on Israel, as well as the mental trauma sure to haunt victims on both sides of this conflict.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
VillageMD's Ellen Donahue-Dalton and American College of Surgeons' Brian Edwards discuss recent ad campaigns, and their vision for fixing what ails primary care, with Jack O'Brien. Lecia Bushak discusses a landmark marijuana financing bill advancing in the Senate and what it could mean for that industry. And TikTok's "bone-smashing" trend tops our Trends segment, along with Netflix’s Big Vape docuseries and olympian Mary Lou Retton's recovery from pneumonia.
Follow us: @MMMnews
www.mmm-online.com
Music by Sixième Son.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
In this episode, we delve into The Bloc’s unique and newly launched global strategy with their global CEO and president, Jennifer Matthews and chief digital officer, Jay Appel. Explore how their motto 'Be great to do good' guides expansion, the essence of their rebranding, and a sneak peek into their upcoming innovative offerings in the health communications domain. Join us for an insightful discussion shedding light on The Bloc’s mission to carve a distinct niche in the global health communications landscape.Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting inmedical marketing, subscribe here.
MM+M’s Jack O’Brien and Lecia Bushak recap highlights from this week’s HLTH conference. Much like its host city, the event has become a pastiche, ranging from an update on the NIH’s innovation budget, to a debate about whether employers should cover GLP-1 drugs, to cameos by celebs like Howie Mandel and Chelsea Clinton discussing other health-related topics. Music by Sixieme Son.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
On the eve of Thursday night’s 20th MM+M Awards gala, Marc Iskowitz interviews longtime juror Ryan Billings, head of commercial innovation at Organon, on how the program has evolved with the pharma industry. Lecia Bushak discusses drugmakers’ (reluctant) participation in Medicare drug pricing negotiation. And the rise of influencer marketing tops our Trends segment, along with the controversies involving late baseball great Tim Wakefield’s brain cancer diagnosis and a Tom Hanks deep fake. Music by Sixème Son.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Marc Iskowitz interviews CSL comms/brand chief Anthony Farina about solidifying the Aussie biotech’s purpose en route to its ranking as fastest-growing brand. Lecia Bushak reports on a bipartisan bill to fund community health, amid fears of a government shutdown. And Bruce Willis’ dementia tops our Trends segment, along with TikTok’s mouth-tapers and one poker player’s sickening bluff.
Follow us: @MMMnews
www.mmm-online.com
Music by Sixième Son.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Jack O’Brien talks with Kate Cronin, chief brand officer at Moderna, about how she’s mixing education with entertainment as she guides the Cambridge company - best-known for its mRNA-based vaccine technology - beyond COVID. Lecia Bushak has the latest on the debate in Congress over avoiding a government shutdown, and what that means for healthcare. And “Budget Ozempic” tops our Trends segment, along with items on “Parkinson’s on steroids” and legalized magic mushrooms in Oregon.
Follow us: @MMMnews
www.mmm-online.com
Music by Sixième Son.
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Larry Dobrow talks with FCB Health New York VP, creative director Justin Kovarsy about "The Disposables." It's the next volley in an ongoing effort by industry coalition Disappearing Doctors to call attention to the mental health crisis raging among healthcare providers in COVID's long wake.
For more information, visit DisappearingDoctors.com.
If you are struggling and need to talk to someone, call or text the suicide & crisis Lifeline at 988
Check us out at: mmm-online.com
Follow us:
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M
To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.
Despite new FDA guidance lifting restrictions specific to gay/bisexual men donating blood, Jason Cianciotto of Gay Men's Health Crisis says public health messaging doesn’t match practice. Jack O’Brien also interviews OUTBio’s Ramsey Johnson on the role biopharma can play in supporting the LGBTQ+ community at work. And Elon Musk-backed Neuralink’s move to human experimentation tops our Trends segment, along with items on Steven Tyler’s vocal chords and TikTok’s free-bleeding trend.
Follow us: @MMMnews
www.mmm-online.com
Music by Sixième Son.
Jack O’Brien interviews Dr. Kent Bradley, chief health and nutrition officer for Herbalife Nutrition, about why patients taking GLP-1 drugs need better education on healthier eating.
Lecia Bushak explains how efforts to prevent a government shutdown could affect healthcare.
And our “brotox” redux tops the social media segment, along with a Biden health checkup and what Aaron Rodgers had to say about Moderna’s U.S. Open takeover.
Follow us: @MMMnews
www.mmm-online.com
Music by Sixième Son.
With the help of audience intelligence, life sciences companies can leverage previously unattainable intelligence sources with hyper specificity. The result? Data that unlocks new perspectives, fosters powerful healthcare experiences, and solves for key business challenges.
Jack O'Brien interviews Richard Lui, director of Unconditional, for his take on the documentary’s surprisingly strong reception and how it changes the narrative on mental health and caregiving. Lecia Bushak discusses the first 10 drugs selected for Medicare pricing negotiations and what comes next. And TikTok’s effect on cosmetic surgeries headlines our social media segment, along with items on “Pharma Bro” Martin Shkreli’s beef with Elon Musk and rock icon Alice Cooper’s anti-trans remarks.
Follow us: @MMMnews
www.mmm-online.com
Music by Sixième Son.
New products in their precommercial phase must face the realities of resource constraints yet still achieve sales success. Early market synergies leveraging analytics help to optimize preparedness for initial market uptake and utilization of brands. In this discussion we’ll look at some key questions, and the corresponding approaches, that teams regardless of size should be evaluating.
BoundlessLife.com
Jack O’Brien interviews Cactus founder/CEO Joe Conrad about how campaigns like Men Therapy may be starting to change the trajectory of suicide among working-age men. Lecia Bushak reviews the new CSRxP poll results that show a bump in bipartisan support for legislation to curb drug costs. And the controversy over full body scans leads our healthcare social media segment, along with items on RFK Jr. and Vivek Ramaswamy on the campaign trail and TikTok’s “girl dinner” trend.
Follow us: @MMMnews
www.mmm-online.com
Music by Sixième Son.
Dr. Kemi Olugemo, a philanthropist devoted to advancing global health and gender equity, highlights her work with Clinics for Life, why infant mortality remains a huge problem in America and addresses the root causes of health inequities in a sprawling discussion with Marc Iskowitz. Lecia Bushak provides an update on the state of data privacy policy when it comes to companies using consumers’ health data for marketing purposes. Meanwhile, Jack O’Brien dives into Elon Musk’s MRI, the controversy around the lobotomy-chic trend online and what shots of apple cider vinegar can do for your gut. Music by Sixieme Son.
Follow us: @MMMnews
www.mmm-online.com
Music by Sixième Son.
In healthcare marketing, the most successful campaigns begin with a deep understanding of the target – who they are, where they are and how they can best be engaged – and then execute against that audience. Utilizing custom audiences built through ML/AI and real world data helps answer all those questions and, critically, creates a unique data asset exclusive to the advertiser. During this conversation, hear from Swoop and Bayer about how brands can think differently about their targeting strategies to optimize engagement, improve patient outcomes, and drive Rx lift.
Dentsu Health’s Collette Douaihy, chief creative officer, describes the global team effort behind the agency’s Grand Prix winner Scrolling Therapy - the app which enables Parkinson’s patients to exercise their facial muscles while navigating social media - in conversation with Jack O’Brien. Lecia Bushak discusses the new Office of Long Covid Research and Practice, and offers an update on the battle in Congress over the drug shortage issue. And the spate of videos depicting “maternal-assisted caesarean” delivery tops our social media segment, along with items on TikTok’s #FairyFlying trend and the "Vaccinated??" meme.
Follow us on twitter: @MMMnews
www.mmm-online.com
Music by Sixième Son.
Engaging HCPs in a meaningful way goes beyond banner advertising. It is important to empower HCPs with relevant information to consistently improve the health outcomes of their patients. Working with real-time data analytics enables marketers to share messages with HCPs at moments that have the greatest impact. This elevates the HCP engagement considerably, equipping prescribers to serve their patients in a more informed way. This panel of experts will explore some of the unique and innovative strategies now being employed to empower HCPs through digital technology.
visit doceree for more information
Jack O’Brien talks with Dr. Jenny Yu, chief health officer at Healthline Media, about the nuance missing from the GLP-1 conversation and how marketers can reshape messaging. Lecia Bushak discusses a bill that would require HHS to better monitor AI advancements for biosecurity threats, as well as President Biden’s crackdown on insurers who avoid paying for mental healthcare. And Twitter's rebrand tops our social media segment, along with items on Bronny James’ cardiac arrest and a potentially dangerous TikTok trend involving face cleanse.
Follow us on twitter: @MMMnews
www.mmm-online.com
Music by Sixième Son.
Jack O'Brien interviews LatAm expat Marty Martinez about reframing creativity in a global context and gets the Tank Worldwide CCO’s take on whether healthcare marketing can catch up to consumer industries. Lecia Bushak’s health policy rundown covers FDA approval of the first OTC birth control pill, Biden’s move to expand HIPPA to protect abortion rights, and J&J’s drug-pricing lawsuit. And our social media segment includes an update on the Threads-Twitter rivalry, as well as items about “It’s Always Sunny” star Rob McElhenney and a TikTok mom who lost her battle with ovarian cancer. Music by Sixième Son.
We’re in the market of communicating complex science to audiences. But in recent years, consumers’ attention spans have fallen shorter than that of a goldfish, which is less than 9 seconds. Our healthcare clients are telling nuanced scientific stories that are rooted in data, facts and a ton of research; therefore, content has to pull in creative solutions to help communicate that narrative in a digestible way. Presenting data in a visual format adds depth and emotion to the story, making it more memorable and impactful for target audiences. In this podcast, Spectrum Science Chief Scientific Officer, Chetan Vijayvergiya, and Vice President of Group Interaction Design Supervisor, Jennifer von Glahn, dive into the world of data visualization and its power to make stories sticky.
People have become more agnostic to healthcare brands. Lacek Group’s Tess MacGibbon, director of thought leadership and healthcare, tells Jack O’Brien about opportunities for regaining loyalty among health brands, from clinical trials and biopharma companies to payers and health systems. Lecia Bushak discusses the White House’s new plan to tackle the deadly crisis posed by people overdosing on xylazine combined with fentanyl. And the new Threads-Twitter rivalry, and its possible implications for medical marketing, headlines our social media segment.
Follow us on twitter: @MMMnews
www.mmm-online.com
Music by Sixième Son.
Jack O’Brien speaks with Haleon’s James Sharman, performance and content marketing lead for northern Europe, about the Centrum brand’s online vitamin quiz, creating a flywheel effect, and the privacy aspects of data collection. Lecia Bushak highlights some of Congress’ main legislative priorities for healthcare, and why pharmacy benefit manager (PBM) reform is likely to remain top of mind through year’s end. And another influencer loses their healthcare endorsements, plus two other notable items in our social media segment. Music by Sixième Son.
Kurt Robinson, Senior Vice President of Business Development for Swoop, spoke with Marc Iskowitz, editor-at-large of MM+M to discuss how custom audiences are transforming TV advertising for the life sciences industry. Pharmaceutical advertising's traditional reliance on demographic data to inform television media strategy leads to wasteful spend on an overexposed audience and an unoptimized marketing mix. By utilizing brand-exclusive audiences built using ML/AI and real world data that are higher in audience quality, healthcare marketers can optimize their TV advertising reach and frequency for improved engagement and increased script lift.
In the past few years, voice and chat virtual assistants have been deployed within every single top 20 life science organization. Virtual assistants are projected to handle 75-90% of healthcare & banking queries by 2025 and are currently being created for an array of patient needs including diabetes education, oncology treatment on-boarding, and financial assistance for arthritis medications. Today we’ll discuss the evolution of conversational AI in healthcare, current trends, and that hot topic that people can’t stop talking about, generative AI.
Patient journeys are rarely a straight line that are easily predictable, but “predictability” is exactly the thing patients most want. By using zero party data it is possible to help patients “see around the corner” and understand what is coming next whether they are in relapse, remission, or newly diagnosed. This level of personalization can only effectively be done with zero party data and enables pharma marketers to develop trusted, authentic relationships with patients. Listen to Eric Peacock, CEO and Co-founder of MyHealthTeam, a portfolio of 50 condition-based communities, speak to what their audience of 18 million patients want--and, how brands can use permission-based data to reach niche audiences at scale.
Today’s healthcare communication space provides multiple facets to present value for audiences. RevHealth has developed the Strategy practice to meet the needs of our clients’ products and deliver services that perform in market. The 4 main elements of the agency Strategy Model: Brand Strategy, Medical Strategy, Access Strategy, Omnichannel Strategy: The pharmaceutical and biotech landscape is changing—Strategy is advancing as quickly with nuances based on category needs, the maturity of the brands being serviced, and markets that value distinctly different solutions. RevHealth has developed a structure to address this focused on 4 pillars in variable mixes to address all of our clients’ needs.
“Experience” is a word that has a number of different meanings. But at the end of the day, our industry should be delivering more meaningful and compelling experiences between brands and their audiences. We discuss ConcentricLife’s POV on this craft, and share examples of what makes a truly great experience.
Advertising is awash in data, but healthcare advertisers can struggle to separate valuable insights from noise when planning and optimizing campaigns. But how do you identify data that will actually help you build and optimize your campaigns? Watch this vodcast to learn more about precise audience segmentation and gain valuable insights you can apply to make your campaigns go the extra mile.
MM+M editor-at-large Marc Iskowitz discusses clinical trial recruitment and more with GCI Health's EVP, global head of digital, Matt Graffeo, and SVP, digital, head of identity experience, Kianta Key.
Rebecca Visconti has spent her career using data science to help brands figure out which promotional tools are paying their way and which aren't. Now she's taken her talents to healthcare and pharma, a space not previously noted for sophistication in marketing attribution. Rebecca takes us through how her agency, AbelsonTaylor, is helping pharma brands track and measure the impact of each touchpoint with their healthcare practitioner audiences, and the surprises those brands have encountered along the way.
Erin Deruggiero, chief digital officer at Swoop, sat down with Marc Iskowitz, editor-at-large of MM+Mto discuss the increased benefits to both marketers and patients when campaigns align. By targeting HCPs and patients with complementary messaging, marketers reach two key audience groups, thus driving engagement. Not only does this increase efficiency, but synchronizing the connection between the patient and provider also results in impactful script lift. Using ML/AI in conjunction with real world data and social determinants of health, Swoop provides actionable insight into HCP and DTC behavior, enabling tailored reach with brand exclusive audiences across any channel and allowing marketers to benefit from a true omnichannel solution.
This podcast features an interview with Larry Dobrow at MM+M and Real Chemistry’s Frank Mazzola, Chief Creative Officer and Ari Srinivasan, Group EVP, Data & AI Solutions, to discuss how artificial intelligence and innovative ideas can work together to improve healthcare.
Real Chemistry is a leader in this field, utilizing AI to develop data-driven insights about healthcare marketing. Through the combination of AI and creative ideas, Real Chemistry has been able to provide the best results for their clients, combining data-driven insights with creative ideas to create meaningful solutions. By bringing together the best of both worlds, Real Chemistry has been able to improve the standard of healthcare marketing. This podcast will explore the potential of AI and ideas and how they can work together to create the best possible outcomes within healthcare.
Join us for an insightful interview with Lumanity, making their debut among the MM+M Top 100 agencies this year. Discover how Lumanity has emerged as a global leader in a highly competitive market. Listen in to hear what’s behind the new branding and their recipe for success that is equal parts talent and technology.
Are HCPs really listening to you? Understanding your offering in an actionable way? Or is your message getting lost in a sea of sameness across crowded channels? At Avant Healthcare, we focus on ensuring our customers' message is not only heard, but amplified and actioned. How? Our latest endeavor takes the idea of true customer experience (CX) and multiplies it by three. Three tenured pharmaceutical marketers come together to create a new focus on how we at Avant Healthcare service our customers. Meet the new CX Officers: Trina Stonner, Todd Wright and Patrick Kelley.
Hear how Juice Pharma Worldwide catalyzes the potential charge of molecules into kinetic brand energy.
Since advertising agencies first appeared, great ideas have been table stakes for firms to be able to successfully support clients and their brands. Today’s environment requires dramatic transformation if agencies are going to be able to continue to deliver.
In this Agency 100 Studio Session, MM+M's editor-at-large Marc Iskowitz is joined by Relevate Health's CEO, Tim Pantello, and vice president, corporate development, Julie Granberry.
Generative AI creates both opportunities and challenges for Pharma Marketers. The ability to streamline marketing activities and create faster and more effective marketing strategies must also match your organization’s comfort level with this emerging technology. This podcast will uncover the best areas for marketers to become more efficient and creative but also provide an understanding of privacy laws, intellectual property protection and how to bring all your teams together to maximize the benefits while reducing risks.
The days of the traditional agency model are dying. Hybrid agencies offering services that include strategy, data analytics and technology and position themselves as an extension of a client’s marketing team have the greatest opportunity for success. These hybrids are better equipped to provide personalized and integrated solutions that meet the evolving needs of their clients.
At CMI Media Group and Compas, the approach to diversity, equity, and inclusion is strategic and unique. Join Julia Missaggia, Chief People Officer and Carla Edmunds, VP, Media as they share insights into how to build an inclusive culture for employees, how to drive clients to think about inclusive media and impact underserved populations, and why a diverse network of partners is a critical piece of the puzzle.
Everyone wants to do the next big thing when it comes to innovation, but making it tangible and ensuring that it will actually make an impact for the customer, takes a different level of strategy and a unique vision for digital as the essence of marketing. In this episode of Agency 100 Studio Sessions, Charlie Flax, Founder & CEO of Propeller, talks about the approach for making innovation actionable and achievable—from driving a people-first culture to doing AI-firsts.
The partners of Deerfield Agency are here to break down their holistic approach to healthcare marketing. They discuss how their unbiased, full-service agency model plays a role in building brands that last by empowering health and life science companies through ownable identities and compelling narratives — at every stage of their life cycle.
This podcast delves into the strategies for developing innovative digital and social media campaigns that not only captivate audiences but also adhere to regulatory guidelines. By incorporating engaging storytelling techniques and interactive elements, healthcare organizations can effectively connect with patients and healthcare professionals (HCPs) without blending in with the crowd of generic ad campaigns. Furthermore, by carefully mapping the patient journey and empathetically addressing their needs and challenges, creative content can better reflect their experiences, fostering stronger connections. Streamlining the medical, regulatory, and legal (MRL) review and approval processes is crucial in accelerating campaign implementation, while actively addressing concerns related to data privacy, accuracy, and ethical implications helps build trust and allows for the creation of compelling, attention-grabbing content that influences behaviors positively.
Lippe Taylor is MM+M’s reigning Best PR Firm and Silver winner for overall Best Midsize agency. In this episode, the agency’s CEO and Chief Creative Officer (Paul Dyer and Craig Elimeliah) talk about how Friction Mapping and Earned-First Creative have led to breakthrough results for Pharma and OTC brands, including discussion of the industry’s first ever AI-generated book for rare disease.
As an agency that just reached 30 years in business, imre is an independent agency relentless in its pursuit to positively defy the conventions of life sciences marketing.
But it’s so much more than marketing rhetoric, it’s a cultural ethos that’s allowed the agency to deliver disruptive industry firsts and contend with mainstay holding company agencies. All of which has resulted in winning (!) bigger briefs for both launch and in-line brands as DTC and HCP AOR, resulting in significant net-new business and accelerated organic growth.
The Marketing division at FH has recently appointed Mario Muredda as President and promoted tenured executive Ryan Mason to Chief Marketing and Creative Officer. In this conversation we’ll learn more about their experience at FH, organizational changes in play to support a better approach to omnichannel marketing and what differentiates FH from other network agencies and commercialization partners.
Elevate was purpose-built to lift healthcare challenger brands to new heights with unique positioning, innovative strategies and disruptive creativity that challenges the status quo. Hear from the healthcare challenger brand experts who have identified 11 distinct challenger brand archetypes that just might help you better engage customers and drive growth.
Biolumina, the anti-cancer agency, is on a mission to dispel the myths of what it means to work in oncology. This therapeutic category comprising hundreds of different diseases is far from boring, solemn or serious. It’s incredibly exciting, inspiring and creative.
During a recent MM+M podcast, editor-at-large Marc Iskowitz sat down with the Biolumina leadership team — Kirsten Kantak, president and CEO; Diane Iler-Smith, chief creative officer; and Brenda Aske, chief strategy officer — to discuss what sets the agency apart.
Kantak kicked off the conversation by noting that oncology is “one of the most rapidly growing and changing disease areas with significant investment from a scientific and pipeline perspective from pharma and biotech companies.”
A changing field
Over the last 10 years, the medical community has made tremendous strides in oncological care. Today, patients with cancers including prostate, breast and lung have better mortality rates and access to therapies. Whether in the early or late stages of the disease, “people are living longer and longer, sometimes even decades in an advanced disease setting,” said Aske.
The pace of scientific advancements has been “incremental with frequent, huge step changes in between,” she explained. The complexity of those clinical breakthroughs makes it imperative for patients and providers to have access to the most up-to-date information “in a simple, understandable, human and empathetic way,” she added.
As patients become more involved in treatment decision-making, pharma can help “bridge the gap between people living with cancer and their care partners,” Kantak said. “We need to listen and engage patients in ways we’ve never done before to realize the full potential of today’s advances,” she explained. “We need to meet them where they are in terms of their knowledge and empower them to share their goals with their care team to get the therapy that’s best for them.”
Creative with purpose
Inspired by the brands it represents, Biolumina focuses on being “creative with purpose,” Iler-Smith said. “Every element of the creative art and copy is living in service of a bold idea and supporting each other in perfect harmony.”
For example, in preparation for the launch of a treatment for a rare form of ovarian cancer, Biolumina sat down with patients living with the disease to learn from their experiences. “It was so moving and inspiring to our team, because we were understanding how our work resonated with them,” she said. It was equally rewarding for the patients who “felt someone was finally taking their disease seriously.”
Integrating the changing clinical information into a treatment plan can be challenging for oncologists working across hundreds of disease states. “We can't make the assumption that they’re able to keep up with all the advances that are happening,” Kantak said. Through brand stories, the agency can provide doctors and patients alike with “the information and the empowerment to make those decisions and have the right conversations.”
The only way Biolumina can do the work it does is by attracting and retaining great talent. According to a recent McKinsey study, people want to connect to the “why” behind what they do. “The ability to focus on oncology which affects so many of us gives a lot of people purpose,” Kantak said. Some teammates are motivated by the actual science, others by communicating that science in compelling ways. For a few, the work has personally “helped their loved ones navigate the cancer experience,” she said.
Biolumina is on a mission to impact the entire oncology community and to turn this phrase “just oncology” into a positive. “We work in just oncology because it's the most fast-paced, creative, inspirational area that we can be involved in,” Kantak concluded.
The ability to engage with HCPs has been evolving at a rapid pace. Marketing to HCPs today is driven by data which is helping pharmaceutical companies personalize their communication to HCPs and provide relevant engagements. Targeting the HCP across digital platforms and forums is the new personalized marketing strategy, as technology makes it easier to understand an HCP's preferences and content requirements.
Jack O'Brien interviews Atropos Health CEO/co-founder Brigham Hyde about doctors’ point-of-care information needs and its approach to providing evidence-based AI. Lecia Bushak gives a rundown on some newly introduced bills aimed at reining in fentanyl, as well as comments by the U.S. surgeon general about social media’s harmful effects on children. And Jack cues up three new items trending on social media: ire over Martha Stewart’s SI cover, concerns about Sen. Dianne Feinstein’s memory lapses, and a skincare brand’s apology over a TikTok influencer promo that referenced a school shooting.
Follow us on twitter: @MMMnews
www.mmm-online.com
Music by Sixième Son.
We welcome Andrew Burns, the Chief Growth Officer of DrFirst. We dive into a discussion about Timely by DrFirst, a pioneering digital platform reshaping the medication adherence landscape. Currently reaching over 50 million patients and 220,000 providers, Timely's collective reach continues to grow rapidly. Andrew sheds light on how Timely, in partnership with life sciences brands, is enhancing the healthcare ecosystem by delivering crucial clinical and cost insights within the EHR. Furthermore, he outlines how Timely communicates personalized notifications regarding prescriptions, costs, and educational content on behalf of providers, fostering improved treatment adherence throughout a patient's healthcare journey. Join us on this exploration of Timely's disruptive breakthrough in the realm of pharma.
In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M’s Stephen Madden speaks with Paul Theisen, CEO, Populus Media, about how the pandemic provided the “mother of all use cases” for point-of-care media in telehealth, how virtual care has settled into a new normal, and what’s next for the tech-driven firm, including launch of an enterprise version of its product suite and a rebrand.
Quita Highsmith tells Jack O’Brien about the “long journey” toward addressing the impact of health inequities, and how Genentech is fostering more diversity in society through steady investments and partnerships. Lecia Bushak explains why the DEA is extending pandemic-era telehealth flexibility for accessing controlled substances, as well as Biden’s nominee for head of the NIH. And Jack cues up three more trending topics: Bo Jackson’s curious case of hiccups, whether an AI-powered “virtual girlfriend” can cure loneliness, and how potentially risky “free births” are proliferating on TikTok.
Follow us on twitter: @MMMnews
www.mmm-online.com
Music by Sixième Son.
Relevancy, trust, ease and empathy are critical content traits when engaging individuals managing a condition. But to craft such content successfully, pharma marketers must first understand what individuals need to power their lives in a holistic way. Dotdash Meredith is using data to help support target audiences at various stages of their human journey with the goal of moving people forward in life and in their health journey.
Trivia Frazier, a 2023 Woman of Distinction, joins Marc Iskowitz to discuss her efforts to advocate for people of color in the lab and in clinical trials, as well as biotech’s remaining DE&I challenges. Lecia Bushak recaps FDA’s adcomm vote on Perrigo’s OTC birth control pill and previews this week’s Senate hearing on drug prices. And Jack O’Brien cues up three items trending on social media: MrBeast’s viral video helping 1,000 deaf people hear again, Sarah Langs’ #FistBumps4ALS challenge and The Onion’s phony Fauci op-ed.
Frazier will be honored on May 15 in NYC at the Women of Distinction ceremony and educational summit. Come celebrate this year’s honorees, and hear a keynote by Diana Contreras, chief health care officer at Planned Parenthood Federation of America. For tickets or for more information, please visit the MM+M Women of Distinction website.
Follow us on twitter: @MMMnews
www.mmm-online.com
Music by Sixième Son.
If you’re only leveraging CTV for incremental reach against linear TV, it might be time to rethink your streaming strategy. With CTV achieving critical mass, it is now among the most powerful vehicles for mass addressable reach and full-funnel marketing solutions. What tactics are pharma industry leaders like City of Hope implementing to take advantage of CTV innovation and opportunity? How can advertisers future-proof their ad strategies to drive precision and efficiency in the current expansive TV landscape?
He may no longer be a regular on Grey’s Anatomy, but actor Patrick Dempsey tells Marc Iskowitz the TV series has propelled his cancer advocacy. Lecia Bushak reports on the bipartisan push to reform pharmacy benefit managers, as well as the surgeon general’s report on loneliness as a public health threat. And Jack O’Brien briefs what’s trending on healthcare social media: Michael J. Fox’s interview with Jane Pauley, the TikTok challenge that landed a teen in the hospital, and Pinterest’s mental health campaign with Maybelline. Music by Sixieme Son.
How can marketing and omnichannel leaders deliver the kind of amazing customer experiences and digital capabilities we expect as consumers to our HCP and patient customers? The complexity, silos and inertia of large life sciences companies can be frustrating and challenging. Learn how marketers, just like you have overcome these challenges to accomplish valuable goals like omnichannel personalization, data-driven decisioning, and understanding and orchestrating the customer journey across every touchpoint.
In this media-heavy edition of the podcast, Lecia Bushak interviews Roku's Eric Lloyd about what cord-cutters want from health brands, and how streaming can help them reach linear's "unreachable." In her policy segment, Lecia also explains a new bill that aims to increase at-home health care to help stabilize Medicare’s financing problem. And Jack O'Brien recaps a study suggesting drugmakers aren't taking advantage of some social media platforms, and missing out on opportunities to connect with younger audiences. Music by Sixème Son.
2023: Tighter budgets, increased policy pressures, shifting treatment dynamics. How will engagement with HCPs evolve within 2023 and what will it take to succeed.
To learn more about 81qd and the trends that will define HCP engagement in 2023, visit www.81qd.com
CuraLeaf’s Kate Lynch discusses the high stakes in cannabis marketing, and opportunities and obstacles ahead, in an interview with Jack O’Brien. Lecia Bushak sums up FDA changes to the use of the COVID-19 bivalent mRNA vaccines, as well as the legal battle over abortion pill mifepristone. And Jack digs into the latest troubling health trend on TikTok, DIY dentistry.
Follow us on twitter: @MMMnews
www.mmm-online.com
Marc Iskowitz interviews AdPrime’s Barbara Read about a new, AI-driven online symptom checker the ad-tech firm is bringing to market, and its pharma content delivery options. Lecia Bushak makes sense of the conflicting abortion pill rulings and explains how the White House quietly ended the PHM. And Jack O'Brien discusses the collaboration between the American Red Cross and Peanuts that helped Snoopy swag go viral on TikTok and boosted blood donation. Music by Sixieme Son.
Follow us on twitter: @MMMnews
www.mmm-online.com
Marc Iskowitz interviews Indegene’s Jack Mycka, VP of enterprise medical solutions and emerging biotech at Indegene, for his take on developments that have reset the drug-price “chessboard.” For her policy update, Lecia Bushak recaps a Senate hearing on PBMs and explains why a federal judge’s ACA ruling has the White House playing defense. And Jack O’Brien explores the TikTok hype around “face taping,” an anti-aging experiment that may not be so benign. Music by Sixieme Son.
Follow us on twitter: @MMMnews
Join us at MM+M Transform: The New Era of Connectivity for an in-depth look at trends likely to inform the industry’s evolution over the next 18 months. Now in its ninth year, MM+M’s full-day, in-person program will bring together marketing leaders to discuss the need to forge stronger connections along the patient journey, the effective use of data in managing health conditions and the next iteration of tech-forward devices and diagnostics. MM+M will also host curated networking opportunities during which attendees can connect and share insight, along with raffles where attendees can win Yankees tickets, an Apple Watch, AirPods and more!
www.mmmtransform.com
Alix Hart, who oversaw the digital marketing scaleup powering Verily’s recruitment and enrollment services for clinical studies, gives Marc Iskowitz a sneak peek of her Transform keynote. Lecia Bushak recaps two FDA policy moves, including approving Narcan to go OTC. And Jack O'Brien tells us about two more class action lawsuits from patients involving the Meta Pixel. Music by Sixième Son.
Follow us on twitter: @MMMnews
www.mmm-online.com
Marc Iskowitz interviews Mycovia Pharma’s Tiffany Ahlers and Propensity4’s Sese Abhulimen about preventing faulty forecasting from wreaking havoc on a pharma launch. Lecia Bushak offers an explainer on the closely watched court case involving abortion pill mifepristone. And Jack O'Brien recaps this week's trip to the White House by the cast of Ted Lasso to discuss mental health, and its impact on awareness and destigmatization.
Follow us on twitter: @MMMnews
www.mmm-online.com
Life sciences companies and their suppliers all want to accelerate commercial performance, but often can’t get the traction they need. In this podcast, Rebound’s CEO, Meridith Rohrbaugh and Senior Partner, Bob Harrell, outline how managing the three T's of talent, transparency and team can change the trajectory of revenue and growth. We discuss practical areas that can either slow down or rev up the commercial engine such as aligning messaging, strengthening the bridge between marketing and sales, and conducting a systemic diagnostic to understand the current gaps in your commercial approach.
Health care providers (HCPs) have transitioned from navigating shutdowns at the height of the COVID-19 pandemic to learning to adjust to a hybrid engagement environment. By necessity, pharmaceutical companies have changed how they engage with providers, moving from primarily in-person interactions to fully virtual and, finally, to a hybrid of in-person and virtual.
During a recent MM+M podcast, editor-in-chief Larry Dobrow moderated a discussion between Ray Gomez, VP of worldwide omnichannel capabilities at Bristol Myers Squibb (BMS), and Shannon Hartley, managing director of life sciences transformation at Ernst & Young LLP (EY US), about the shifting needs of HCPs for information across diverse channels.
Adjusting to omnichannel
As the COVID-19 pandemic hit, EY US initiated a survey to track the impact on HCPs of the shift from in-person to virtual engagement. The research took an in-depth look at “how HCP perceptions are changing, how they’re interacting with both their own patients and with pharmaceutical companies, what’s working, what’s not,” Hartley said. What has become increasingly important is the use of omnichannel as a way of creating “personalization, not just for the physician in terms of their specialty or the individual, but the type of information they’re looking for varies by channel,” she explained.
To “demystify what omnichannel is,” Gomez said, unlike multichannel marketing that places a greater emphasis on the channel, omnichannel puts the customer at the center of the journey. It’s about providing the right content at the right time in the right place for that customer. “It’s key to identify the customer as well as their pain points so we can start a conversation about how they want to be spoken to, and then look at the content that we have to deliver and drive so that it’s meaningful for them — relevancy is key.” Next, consider how often to communicate and which channels are best to reach them.
Keep in mind that “It isn’t a one-size-fits-all,” Hartley said. For product launches, “It is important to have the sales rep explaining the new products.” However, for established products, HCPs prefer receiving information through “websites, reminders and email updates.” In specialties such as oncology, which encounters “a fast-paced change in science, being able to interact with medical peers who are doing new research and with pharmaceutical companies who are leading some of that research” has become critical, Hartley explains.
Changing the mindset
Gomez has found that “it takes a village to truly build an omnichannel game plan because there’s so much orchestration.” Working with a range of stakeholders, it’s imperative to start by “listening and knowing which triggers you need to be turning on and off appropriately,” he said.
“Across the industry, innovative leaders have recognized the importance of omnichannel and being customer-centric,” Hartley said. One of the many lessons COVID-19 taught the leaders at BMS is “that customers’ expectations changed and we need to evolve along with them,” Gomez said. Omnichannel is critical to “meet customers where they want to be met.” To do that well, a company must look at the entire customer journey.
Many believe that omnichannel is synonymous with “getting rid of the salesforce,” Hartley noted. “That is not the case. Instead, it means looking at all channels — digital as well as the personal including sales representatives, the reimbursement specialists, the patient support, the call center and the medical science liaisons — to find how to bring those together in the way that meets the customer at that moment, in the way they want to be engaged,” she explained.
Optimizing the technology
Nearly three years out from the initial shift to virtual engagement, HCPs are still experiencing technology and content challenges. Part of Gomez’s role is to “simplify the experience so we can leverage those tools in the right way.” To do that, everyone on the team must “use the same playbook, the same acronyms and nomenclature.” Technology is ever-changing and it is difficult to stay ahead, so we need to focus on “optimizing what we currently have, while being aware of what’s coming in the future. In other words, let’s not focus too much on the ‘next best thing.’ Let’s better orchestrate the great tools we have at our disposal,” he said.
Technology “is not about finding the brightest, shiniest object,” Hartley added. Its purpose is to support the brand objectives and make it easier for customers, yet for HCPs and patients alike, the technology remains “a bit of a hindrance.” HCPs noted in our research that they are still experiencing challenges with scheduling and the length of virtual details with pharmaceutical companies. They also noted that patients often struggle with the technology for virtual visits and portals, so for many HCP/patient engagements they have returned to in person.
Gomez conceded the industry has a long way to go “to rethink the entire experience.” Pharma companies should re-evaluate their efforts across the four Ds: data, decisions, design and delivery. In its simplest form, have a data strategy that will empower you to better understand what story to tell, make data-based decisions on what’s most important to your customer, design a program that encompasses a robust content strategy and deliver that message on the relevant platforms.
EY US helps clients look at “what other industries are doing and what excellence can look like,” said Hartley. Companies lauded by consumers “understand their needs, meet them where they are and deliver personalized content that’s relevant and meaningful to them,” she explained. Omnichannel does not mean they are omnipresent. “Companies are not there every day but when customers need them, and customers see these companies as a great resource and a partner in that sense,” she said.
Creating a personalized experience
At the end of the day, “data is going to help us tell the story,” Gomez said. With omnichannel, “content is both king and queen. It needs to be specific to the consumer, seamless, automated and relevant to where they are along that journey.”
Content is not solely for promotional purposes. EY US research has found “a greater need for medical education content for HCPs and that they can share with their patients,” Hartley said. “We’ve historically had firewalls between medical and promotion and we’re entering a new era where, in a compliant way, we need to be able to bring medical content and promotional content at the right moment in the journey to the customer.”
That convergence of the medical and commercial and value and access is necessary for pharma brands to create the right customer experience going forward. That requires “having some type of handshake every step of the way, which is what an orchestrated omnichannel experience is all about,” Gomez added.
In this new, faster environment of campaign development and personalization, it’s critical to “keep the customer at the center and continue to innovate around the ways we communicate with them that are going to meet their needs,” Hartley said.
The future is about the customer, “because they’re going to demand that more and more,” Gomez concluded. “If we keep that lens on at all times, it’s going to be the compass to guide us to the right direction.”
The views reflected in this article are the views of the author(s) and do not necessarily reflect the views of Ernst & Young LLP or other members of the global EY organization.
Jack O'Brien interviews Inizio Medical’s Matt Lewis, global chief medical analytics/innovation officer, about using generative AI apps like chatGPT in med comms. Lecia Bushak recaps a Biden plan to double the number of drugs eligible for Medicare price negotiation, among other items in his 2024 budget proposal. And, in light of promising pre-clinical research, Jack explores the pent-up demand for non-hormonal male contraceptives. Music by Sixieme Son.
Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the ways consumers prefer to be engaged. Plus, given today’s budget realities, you’re likely being asked to achieve more with less. In this vodcast, William Grambley, CEO of AllazoHealth, explores how pharma marketers can reach their omni-channel engagement objectives with artificial intelligence (AI), anticipate patient intent, and drive next-best-action at the individual level. With AI, pharma marketers can finally truly personalize campaigns, increase therapy initiation and medication adherence, and deliver marketing operations efficiency at scale.
In honor of World Rare Disease Day, Marc Iskowitz interviews Bronx Bombers alum Bernie Williams, who says his association with BI’s Breathless campaign has helped him process the loss of his father. And Jack O’Brien explains why Woody Harrelson’s Saturday Night Live monologue, which compared the pharma industry to a “drug cartel,” was no laughing matter. Lecia Bushak is slated to return next week with another policy update.
Sonic Branding by Sixieme Son.
Follow us on twitter: @MMMnews
www.mmm-online.com
Marc Iskowitz interviews members of MM+M’s 2023 class of 40Under40 on how they’re creating a more inclusive workplace within life-science companies like Novartis and Alcon. Lecia Bushak analyzes Moderna’s about-face on pricing for its COVID-19 vaccine. And Jack O’Brien explains how an incident involving a pharmacist who had moral objections to administering the COVID vaccine went viral.
Sonic Branding by Sixieme Son.
Follow us on twitter: @MMMnews
www.mmm-online.com
Evolution in the healthcare marketing and communications space requires an agile team that is solutions oriented and sees beyond barriers with a “how can it be done” mindset. We are on the road to building the next generation healthcare platform to best serve our clients.
Marc Iskowitz talks with Dr. Daniel Kraft about the potential of generative AI and gene sequencing in medicine and his upcoming NextMed event. Lecia Bushak explains the fed’s “food as medicine” shift. And Jack O’Brien explains how HBO show The Last of Us has health officials downplaying the risk of a zombie fungus apocalypse. Music by Sixieme Son.
Follow us on twitter: @MMMnews
www.mmm-online.com
Jack gets Eversana CDO Scott Snyder’s JPM observations on digital health. Marc comments on Eisai’s pricing transparency. And Lecia discusses efforts to strengthen oversight of “gain-of-function” research. We close with the recent controversy surrounding a MrBeast video.
Follow us on twitter: @MMMnews
www.mmm-online.com
More than ever before, marketers are grappling with how to make creative solutions more inclusive. How to spark fuller, more authentic, and impactful interactions with their audiences. How to move beyond just ‘representation’ to real inclusion. IPG Health’s Chief Strategy Officer, Julie Pilon and Global Chief Medical Officer, Sommer Bazuro will discuss how it all starts at the foundational strategy phase – with the very first creative brief. They dig into how effectively centering equity, diversity, and inclusion across the entire strategic process yields powerfully inclusive and impactful creative solutions in which audiences see themselves.Building on the universally known “IQ” and “EQ,” Pilon and Bazuro discuss IPG Health’s proprietary and first-in-industry inclusive quotient – “inQ,” and how to deliver inclusive experiences that drive behavioral change for good and for all.
Jack gets Verily co-founder Tom Stanis’ take on the Alphabet unit’s recent layoffs. Marc talks with Element Biosciences’ CEO about price-slashing in the genetic-sequencing sector. And Lecia provides an update on how the government plans to end the public health emergency. In this week’s social media minute, we weigh in on Damar Hamlin’s tie-up with the AHA.
Follow us on twitter: @MMMnews
www.mmm-online.com
Marc Iskowitz finds out how Medtronic's business has been impacted by the lag in elective surgeries, Lecia Bushak details the US veteran suicide crisis, and Jack O'Brien explores the trend of COVID-19 vaccine reactions.
Follow us on twitter: @MMMnews
www.mmm-online.com
Marc discusses the lack of big M&A coming out of last week’s JPMorgan Healthcare Conference. Plus, Lecia recaps Bernie Sanders’ policy priorities and Jack recounts one TikTok star’s struggles to access Ozempic. Also, we end with a chicken salad recipe.
Follow us on twitter: @MMMnews
www.mmm-online.com
In this mini episode of the podcast recorded at JPM in San Francisco, Marc Iskowitz speaks with Dan Wilson, EVP of strategy and IR at cardiac monitoring medtech iRhythm, about its push into primary care, the search for the perfect partner, and his former life as an investment banker coordinating the JPM meeting.
Follow us on twitter: @MMMnews
www.mmm-online.com
In this mini episode of the podcast recorded at JPM in San Francisco, Marc Iskowitz speaks with Will Febbo, CEO of point-of-care messaging company OptimizeRx, about the challenge of scaling digital marketing, whether the biopharma services sector could see consolidation this year, and some applications of AI and RWE at the POC.
Follow us on twitter: @MMMnews
www.mmm-online.com
Marc offers a mini-preview of next week’s 2023 JPMorgan Healthcare Conference, and Lecia discusses new legislation that's set to increase access to buprenorphine for opioid-use disorder. Plus, Jack O’Brien tells us what’s trending on healthcare social media.
Marc narrates a compilation of the most intriguing conversations, captivating guests and thought-provoking comments, culled from podcast interviews conducted throughout this eventful year. PLUS: Lecia rounds up 2022’s biggest health policy stories, and how their effects could ripple into the New Year. Music by Sixieme Son.
Follow us on twitter: @MMMnews
www.mmm-online.com
In this mini episode of the podcast, Jack O’Brien speaks with Dr. Geeta Nayyar, chief medical officer at Salesforce, about its survey of 1,800 healthcare professionals, which found significant gaps in the healthcare employee skillset; workforce burnout as a consequence; EHR vs. CRM and the need to “know the lane of your tech.”
In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Talkspace’s Dr. Varun Choudhary, chief medical officer, and Pablo McCabe, SVP of payer/EAP account strategy, about the “normalization” of mental health treatment, big steps taken by app-based services, “clinical deserts” and access challenges.
Follow us on twitter: @MMMnews
www.mmm-online.com
In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with tenured real-world data ace Miruna Sasu, president/CEO of Cota, about productizing the first generation of RWD vendors, the best real-world data she’s ever seen, and why pushing EHR data into clinical trial records will play a bigger role for pharma in the future.
In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with health-tech veteran Missy Krasner, chair of Redesign Health, about the state of post-pandemic health IT, why big tech has won the battle with healthcare incumbents, and some of the startups Redesign is incubating.
In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Kathy Ford, chief product/strategy officer for Project Ronin, about the AI-powered, clinical decision-support firm’s oncology focus, why AI and machine learning have yet to win over clinicians’ trust, and the need for marketers to offer “situational awareness” that helps cancer patients navigate their care.
If we want to reach true health equity, we have to shift our mindset from one-size fits all to one-size-fits-one. We must empower people to take charge of their own health care, to get out of the back seat and step into the driver’s seat. Before the pandemic, patients would look primarily to their doctors for direction about their care, and unfortunately all too often patients seek out care after something has already happened with their health. Now, consumers are seeking out their own care, taking at-home tests, relying on wearables to monitor their health. They’re the most active they have ever been when it comes to their health.
Join Labcorp Chief Marketing Officer, Amy Summy, along with Patti Birbiglia, Vice President Growth and Insights at Labcorp, and Lauren DeGeorge, EVP, Head of Client Services at Publicis in this candid conversation about consumer-driven healthcare.
In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Phil Vecchiolli, SVP & GM at Capital Rx, about how consumerism is spurring progress in the insurance market, the future of formulary, and the growing divide between new and old PBMs.
In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with Inna Plumb, co-founder and COO of MedArrive, about how the COVID-19 pandemic has changed patient perspectives on in-home care delivery as well as the state of healthcare innovation.
In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with Ron Emerson, RN, BSN, Global Healthcare Lead at Zoom, about how the communications company is positioning itself to help HCPs and patients in a post-pandemic world and where he sees the healthcare innovation landscape developing in 2023.
Many times, pharma marketers sit a few degrees away from their patient and provider customers and may have a difficult time connecting aggregate data with the behaviors of real people. In this podcast you’ll get a closer look at HCP and patient engagement at points in their health journeys you may not often see. GoodRx is the leading consumer-centric healthcare platform that connects patients and providers across the care continuum, from information seeking to diagnosis, from selecting a treatment to paying for it, and from improving adherence to accessing ongoing support.
In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Jeff Cutler, chief commercial officer at medical content firm Ada Health, about its chatbot-guided app that helps users determine if they need to see a doctor; working with biopharma on content designed to help patients better navigate the care journey; and integrating with large health systems and insurers.
Follow us on twitter: @MMMnews
www.mmm-online.com
In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with James Kugler, CEO of EMD Digital, an affiliate of Merck KGaA, Darmstadt, Germany, about his non-traditional healthcare background, the importance of acting on data capabilities and his industry outlook on 2023.
Follow us on twitter: @MMMnews
www.mmm-online.com
In this episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with AppliedVR’s Dr. Charisse Sparks, chief medical officer, about DE&I as a central tenet of healthcare, from the diversification of corporate hiring and clinical research to the inclusiveness of physician attitudes toward patients of color and medical marketing.
Follow us on twitter: @MMMnews
www.mmm-online.com
In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Cassidy Rouse, Peloton’s SVP/business development and GM/corporate wellness, about the fitness firm’s post-pandemic pivot toward employer memberships, and his thoughts on consumerism in healthcare.
Follow us on twitter: @MMMnews
www.mmm-online.com
In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with April Mims, SVP of public policy at Hims & Hers, about how the company is infusing health equity and, more broadly, how the startup and tech world is trying to bridge the digital divide.
In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Alexis McGill Johnson, president/CEO of Planned Parenthood, for her thoughts on how the midterm election results reflected the national discourse on abortion rights, as well as her advice for how healthcare brands should position themselves in the post-Roe landscape.
Follow us on twitter: @MMMnews
www.mmm-online.com
Spherico, a division of GSW recently conducted a survey among payers to gain insight into their behaviors, identify trends and better understand what is impacting them day to day. This is the third annual survey Spherico has launched among payers as a unique agency partner specializing in the market access space.
Ease into the holiday weekend with soundbites from the sidelines of the MM+M Media Summit, covering telehealth, programmatic buying and streaming. Plus, a health policy update on the midterm elections, the split Congress and what itall means for healthcare.
Follow us on twitter: @MMMnews
www.mmm-online.com
Patients are becoming more educated about their health conditions and potential treatment options and are now more engaged than ever on social media as they search, ask, engage, and advocate on these platforms. As a result, healthcare marketing has shifted over the past few years from a business-oriented approach to a more holistic approach including direct to consumer. Smarty Social has been navigating social media in the highly regulated healthcare industry for the past 10 years, connecting clients to their customers (both healthcare providers and consumers) and nurturing them through every stage of the buying journey—from awareness to conversion and even further down to advocacy.
Marc Iskowitz sits down with Sathya Elumalai and Dr. Gene Fridman, co-founders of the digital medicine company Aidar Health, about their device — aptly named MouthLab — and the quest for a “medical tricorder.” In their first podcast interview, the two Johns Hopkins University engineers recount their journey, from the prototype bootstrapped in a basement back in 2009, to the company they founded to develop and commercialize it.
Follow us on twitter: @MMMnews
www.mmm-online.com
The COVID pandemic reshaped all aspects of healthcare. Digital solutions enabled patients and caregivers to stay connected during extraordinarily stressful times. Now that many of the challenges of that time are behind us, novel approaches to solving the most significant crises are critical for care delivery, research, and heading off the next global crisis. Innovate4Outcomes, founded by OptimizeRx, exists to bring stakeholders together to ideate a better future, using the principals of design thinking to craft enduring solutions. Learn more about the event, and what’s in store for the December 1 event.
Marc talks with Lesleigh Irish-Underwood, chief brand and external relations officer for MetroPlusHealth, about the plan’s rebrand and efforts to improve members’ digital experience. Plus, Lecia Bushak’s policy update on the main health policy issues top of mind for voters as they head to the polls.
Follow us on twitter: @MMMnews
www.mmm-online.com
Marc has a story from last week's Galien Forum, which touched on DTC in a price-sensitive era, recent drug-pricing legislation, and a fireside chat with FDA commissioner Rob Califf. Lecia discussed a new report that dug into how several large health insurers and pharmacy benefit managers are restricting access to birth control.
Follow us on twitter: @MMMnews
www.mmm-online.com
Daniel Leszkiewicz, PhD , Executive Vice President, Health Care Analytics and Andrea Schatz-Anderer, Executive Vice President, Strategy & Insights sit down with Marc Iskowitz, Executive Editor, MM+M, to discuss how 81qd is helping biopharmaceutical companies improve patient outcomes by leveraging RWD (Real-World Data), AI (Artificial Intelligence), and (HI) Human Intelligence. Their conversation highlighted how diverse data sources and data are important but analyzing data using AI combined with HI is paramount to successfully identifying those healthcare providers linked to brand success.
Marc speaks with Haleon’s Sameer Rabbani about the GSK spinoff's latest Theraflu campaign and the reasons behind its focus on Black and Latina mothers.
Follow us on twitter: @MMMnews
www.mmm-online.com
The two execs, members of the company's insights and research team, discuss the importance of identity and representation in health media.
Click here for more information on the MM+M Media Summit.
Follow us on twitter: @MMMnews
www.mmm-online.com
Lecia explains this week’s FDA advisory committee hearing on whether to withdraw Covis Pharma’s preterm birth drug Makena from the market, and what the case means for the agency’s larger accelerated approval pathway. She also speaks with a few of the winners at this month’s MM+M Awards ceremony.
Follow us on twitter: @MMMnews
www.mmm-online.com
Marc speaks with Novartis' Janie Vitlina and Ipsos' Steve Reeves about a new approach to understanding how information flows within treatment categories, and Lecia offers an update on HHS Secretary Becerra's comment that the government is considering further drug pricing regulation, including possibly "march-in" rights. Plus: highlights from the 19th MM+M Awards ceremony.
Follow us on twitter: @MMMnews
www.mmm-online.com
Four-time Olympic swimmer - and 2022 MM+M Platinum Award honoree - Allison Schmitt says her toughest opponent was outside the pool. “We need organizations to step up” with more resources to help those battling mental illness, she says in this frank conversation.
Follow us on twitter: @MMMnews
www.mmm-online.com
Ben Osborne, of Siegel + Gale, sums up brands’ most profound pandemic-era changes. And MM+M senior reporter Lecia Bushak with a health policy update.
Follow us on twitter: @MMMnews
www.mmm-online.com
Tracey Yaw of Populus Media discusses new telehealth research, and MM+M senior reporter Lecia Bushak recaps reaction to President Joe Biden’s pandemic pronouncement, along with an inclusion event she attended that drew some big names from the policy realm.
Follow us on twitter: @MMMnews
www.mmm-online.com
In the wake of last month’s FDA rule allowing some hearing aids to be sold over-the-counter, more of this $6 billion industry’s marketing is set to shift to DTC. Blake Cadwell, founder & CEO of online marketplace Soundly, discusses the impact on device manufacturers and other players.
Follow us on twitter: @MMMnews
www.mmm-online.com
Ramon Soto, chief marketing officer of Northwell Health, explains how he leveraged the Covid reset to reframe Northwell’s relationship with patients and increase its relevance among consumers in the highly competitive New York market.
Follow us on twitter: @MMMnews
www.mmm-online.com
Navigating our clients through their strategic imperatives for patients and HCPs requires all of us to think “bespoke.” Data help to deliver that thinking—from targeted, customized experiences to commercial teams equipped with the next best step. Signs and signals are ready for us to take and aggregate. We can be ready, nimble, and agile.
pixacore.com
Sheeza Hussain, chief commercial officer for remote patient monitoring firm Biofourmis, discusses commercial strategies in digital medicine during what’s been a relatively quiet investment period for health tech.
Follow us on twitter: @MMMnews
www.mmm-online.com
How do you find and develop talent beyond the tried-and-true avenues in healthcare marketing communications? Join IPG Health’s Lisa DuJat, Chief Talent Officer and Mariela Orochena, Director of Talent Acquisition as they discuss strategies for creating the talent pool of the future and how to invest in talent after the initial onboarding process. Lisa and Mariela will also discuss IPG Health’s larger EDI strategy and ways that the network is embedding its principles throughout the key pillars of the business.
The pandemic has shown pharma it’s not patient-centric. Now what? Hensley Evans, who leads the patient and consumer health practice at ZS Associates, drops in to discuss her new book on patient-centricity, and why pharma is taking so long to put patients at the forefront.
Follow us on twitter: @MMMnews
www.mmm-online.com
MM+M Stephen Madden sits down with Janis Cohen, EVP and head of Havas Health and You’s medical communications at Village X, and Dan Weber, EVP/ECD of Havas Health and You H4B Boston, to talk about an important piece of pro bono work they did for non-profit Alessio’s Glad House to destigmatize and provide support for those suffering from mental illness.
Follow us on twitter: @MMMnews
MM+M’s Stephen Madden sits down with Dr. Maria Rivas, chief medical officer and SVP global patient safety/medical affairs & evidence & value development at EMD Serono, to talk about the drugmaker’s “patient-directed” approach to drug development, which entails inviting a diverse group of patients to co-create on the design of clinical trials and continuously collaborating with them to ensure its treatments have value for a broader set of people.
MM+M’s Stephen Madden sits down with Michael Petroutsas, SVP, US oncology business unit at GSK, and Frank Spinelli, medical director, patient affairs U.S. at ViiV Healthcare, to talk about how trust-building manifests in the charge to become “patient-centric” by engaging throughout the disease journey and empowering better conversations.
MM+M’s Stephen Madden sits down with Wendy Lund, chief communications officer for Organon, to talk about how she elevated the focus of women and health to a business imperative at the Merck spin-off and brought it to life through a bold communications strategy encompassing organic social media content and other marketing channels.
MM+M’s Stephen Madden sits down with Christi Shaw, CEO of Kite, A Gilead Company, on the floor of the Pharma USA conference to talk about how the biotech utilized teamwork to navigate supply and travel constraints during the COVID-19 pandemic as it ensured patients with lymphoma were able to receive its pioneering CAR-T cell therapy.
There are strong underlying reasons to suggest a return to large-scale - potentially even transformative - M&A in the coming months. Subin Baral, global life sciences deals leader at EY, shares his research-based predictions for where biopharma dealmaking could be headed in the second half.
Digital marketing trends, the future of pharma and leading by example - these are just some of the things Nataliya Andreychuk, CEO of Viseven discusses during her chat with Marc Iskowitz, editor-at-large, MM+M. In conversation, Nataliya also addresses her tactics when it comes to managing a successful pharma and life-sciences-oriented business during a pandemic and a war in Ukraine.
SCAN Health Plan’s Sharon Jhawar, chief pharmacy officer, and Timshel Tarbet, VP of business excellence and diversity strategy, discuss the plan’s effort to reduce disparities in medication adherence among Black and Hispanic members, and how they found the movable outcome in a seemingly intractable health issue.
Adam Ricciardone, global head of self care R&D at Johnson & Johnson Consumer Health, discusses how 70-year-old Tylenol embraced a “beyond-the-pill” strategy, as well as how it fits in the context of the pharma industry's overall shift toward promoting self-care.
MyHealthTeam's cofounder and CEO, Eric Peacock, shares key learnings from a decade of growing more than 40 social networks for people facing chronic diseases. He provides in-depth examples of patient education and patient engagement programs that are effectively empowering people to better manage and advocate for their health.
Wayne Pines, who has worked both as a consultant to the Food and Drug Administration and inside as former associate commissioner, joins the show to discuss a recent report that the agency is looking to tap a skilled public communicator to improve its messaging.
In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M's Stephen Madden speaks with Iris Yim, VP, Asian American Advertising Federation and Founder/ President, Sparkle Insights, Inc. about confronting anti-Asian bias, what healthcare marketers can do to better appeal to Asian Americans, and what healthcare organizations can do to make themselves more appealing destinations for Asian marketing professionals.
In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M's Stephen Madden speaks with Horace Clark, vp of account management, BlackDoctor.org, about understanding and working to overcome the Black community's distrust of the healthcare system, how addressing culture plays a key role in creating content in addressing health concerns of Black America, and the importance of connecting with people of color in culturally relevant content or sites.
In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M’s Stephen Madden speaks with John Liliquist, SVP Health, iHeartMedia, about the state of the union for terrestrial radio, how health brands are evolving their targeting and measurement approaches for broadcast audio, and more.
Rob Jekielek, managing director of the Harris Poll, comments on Harris’s latest reputational data showing that, while pharma’s positive image has faded substantially over the past year, it’s still high above pre-pandemic levels.
Learn how marketers, like you, can best leverage medical podcasts to reach their specialty audience.
In the second part of this series, Mike and Marc discuss the benefits and strategies you can use to reach a captive and constantly growing audience.
How have peer-reviewed publishers like Lippincott pivoted into this medium, and how can that help elevate your brand and impact your audience’s behaviors? Find out now!
www.wolterskluwer.com
Bob Whiting, Director for Digital Media Solutions at IQVIA, talks about the importance of data consent and data consistency in HCP marketing, and how both present opportunities to drive healthcare forward.
What I have learned about the need to always be an agent for change. When I started my agency 6 years ago, I wanted to do something different. But part of that journey was being willing to keep doing things differently, and never believing that the last answer continued to be the right answer.
Delivering effective communications requires perspectives from every angle. At Syneos Health Communications, diversity of thought creates a faster path to insights that enable more targeted programs and meaningful outcomes for clients. Listen to how being At the Heart of Health makes all the difference.
How corporate executives turned entrepreneurs and tech innovators anticipating shifting demographics and accelerating inclusion as a business advantage in healthcare. In the wake of COVID and given demographic, policy, and reimbursement shifts in healthcare, many companies and agencies are working towards building capabilities to promote health equity and inclusion in healthcare. Ahead of these trends, former corporate executive Lili Gil Valletta dared to create the company and agency they couldn't find to hire, and both CIEN+ and CulturIntel were born 12 years ago. In this podcast, you will learn more about the backstory that led to the creation of what is today one of the leading, independent/ minority-owned agencies with proprietary AI-powered research and cultural marketing expertise. Hear more about the steps it took to turn opportunity into action while impacting leading brands and companies like GSK, UHG, Merck, Pfizer, Google, and Walmart among others as they seek to accelerate societal and healthcare impact and growth in today's multicultural world. Lili’s unique story, including her challenges and successes, can serve as great inspiration for corporate leaders and entrepreneurs alike to dare to follow the evidence, anticipate trends, and innovate with the power of inclusion as a winning differentiator.
Katie Carr, SVP of sales at Swoop, explains how pharma brands can leverage condition-specific patient segments to connect with more relevant consumer audiences online. This episode delves into the building blocks of custom audiences - real-world health data (RWD), in conjunction with artificial intelligence (AI) and machine learning (ML) - and how custom segments provide a better way than traditional targeting methodologies for brands to drive script lift.
How digital engagement is empowering patients to make better health care decisions
Patient centricity has long been a buzzword in the world of pharma marketers, but what does true patient-centric marketing look like? In the MM&M podcast “Redefining Patient Centricity at the Point of Care,” Julie Cosgrove, director of marketing, Alnylam Pharmaceuticals and Isaac Gealer, lead client experience manager, Phreesia Life Sciences, explored the digital innovations at point of care that help marketers target relevant audiences at the patient level. Moderated by Marc Iskowitz, executive editor, MM+M.
From the panel discussions to the keynote fireside, here are audio snippets and commentary from MM+M’s Women of Distinction 2022 educational summit, which took place June 7.
Inclusion and Innovation – two areas that aren’t often considered together or talked about in the same conversation, but they are both critical to advancing health equity around the world. In this podcast, Karla Anderson, Chief Diversity, Equity, and Inclusion Officer, and Will Reese, Chief Innovation Officer, of Evoke, discuss how these two vital areas of focus are such a powerful combination and what every healthcare marketer needs to know to ensure we are not having the same conversation 10 years down the road.
In this MM+M sponsored podcast, Marc Iskowitz, executive editor, MM+M, spoke with Michael Parisi, global president and Marissa Poli, head of workflow at Lumanity Creative Strategy and Engagement about how Guidemark Health, an agency that specializes in oncology and rare disease, is entering a new phase.
Klick Health’s Rich Levy, chief creative officer, and Bernardo Romero, maker, share their impressions of the winning work, comment on trends like craft and the role of technology in creativity, and weigh in what’s holding back pharma brands from garnering more attention in Cannes.
Patrick Wisnom, the new CEO of Wunderman Thompson Health, explains what it’s like to be back in Cannes after the festival’s three-year hiatus, opines on the drop in awards entries, and offers his take on the work, including WPP sibling VMLY&R NY’s Pharma Grand Prix for tech-inspired storybook I Will Always Be Me.
In this mini episode of the podcast recorded at the Cannes Lions International Festival of Creativity, Stephen Madden sits down with Paul Matsen, chief marketing and communications officer for the Cleveland Clinic, about his impressions of the festival, lessons learned from the pandemic, as well as a panel session the two took part in.
In this mini episode of the podcast recorded at the Cannes Lions International Festival of Creativity, Stephen Madden sits down with Franklin Williams, a Pharma Lions juror who's also EVP, director of experience design at Area 23, to talk about his experience as a jurist and Area 23's two Lion-winning campaigns.
This podcast will dive into the changing landscape of streaming television and why healthcare marketers focused on the consumer need to pay attention. CTV Myths will be debunked, Streamer expectations for pharma brands revealed, and solutions for how brands can build experiences to exceed these expectations will be discussed.
Preferential treatment for orphan drugs is very much in play overseas. Pricing guru Jack Mycka, VP in the PRMA division of Indegene, explains what potential European reforms could mean for pharma marketers in light of U.S. pressure to reform drug pricing.
While women make up 46 percent of the advertising industry, they account for just 11 percent of creative directors. However, at the same time women influence the majority of spending and social media sharing.
*More than 50% Of SHC leaders are women (EVP and above)
*We are also proud of our newly appointed CEO, Michelle Keefe.
https://www.adweek.com/performance-marketing/pinterest-right-the-ratio/
Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it "The Unagency." So what's that about, how is it performing, and why might the big network agencies be a bit nervous?
We discuss the role of the PharmD and other medical- and science-based professionals along with RevHealth’s “Science First” philosophy with Revhealth’s Valerie Qiao, PharmD (EVP, Chief Medical Strategist) and Ryan Wolfe, PharmD (Medical Writer).
Today’s HCPs expect a more efficient, effective, and personalized hybrid experience. A dynamic combination of tailored, and relevant messaging is the optimal solution to increasing physician access and driving brand objectives.
Innovation and creativity in healthcare marketing have continued to evolve and transform the industry, being seen on some of the biggest stages in the world like Cannes Lions. Hear from IPG Health’s Debra Polkes, Creative Managing Director of FCBCURE and Stephanie Berman, Chief Creative Officer of McCann Health New York, regarding the evolution of creativity in healthcare, predictions for what’s next, where they find everyday inspiration, what they expect to see at Cannes 2022, and so much more.
Healthcare marketing has always been a dynamic space and the pace at which new challenges are emerging is only accelerating. HCB is meeting that pace by being fast to identify and optimize new services and capabilities that help clients find their unique brand voice — a voice that can be heard clearly and unmistakably amid the din of cluttered content, new channels, and demanding markets. A brave new world is emerging and HCB is creating bold ways to navigate it.
The role of employee health and wellness in the agency world has risen to the top of the agenda in the last two years — for good reason. Why is it important for agencies to place a high value on wellness strategies for their teams? As the world grapples with unprecedented challenges to our mental and physical health, employers can serve as a key source of support, encouragement and resource. Not only does promoting employee health help prevent burnout among individuals and teams, it helps people feel more connected to their organization. MM+M speaks with Kristin Cahill about how GCI Health is staying true to its mantra “Inspired by People” in listening to and learning from its employees to best support them.
Culture has always been the backbone of Concentric… but the last 2+ years showed us who we were at our core: a collection of gritty go-getters who will always advocate for what is right for their brands but never at the cost of what is right for their people. While the rest of our lives have been filled with uncertainty, the past few years have allowed us to embrace our purpose. A health experience is a human experience.
All healthcare agencies are well versed in product launches. It’s their bread and butter. But for organizations making their first switch from an R&D focus to a commercial footing, ensuring that their agency partner has experience in this unique setting will make the whole process easier and more successful. When in this situation as a commercial lead tasked with building out a marketing department, ask yourself these questions…
Biolumina’s focus on culture and values drives who they are as an organization, the work they do, and what their future looks like. During May’s STORYcast, CEO Kirsten A. Kantak and EVP, Managing Partner, Strategy Brenda Aske talk about the importance of culture and values with Larry Dobrow, Editor-in-Chief of MM+M.
Remaining authentic in a world that’s increasingly influenced by paid sponsors and biased opinions is challenging. DWA CEO Arun Divakaruni shares his insights for meaningful and effective engagement with healthcare professionals.
Supporting rare disease brands takes a special type of team. These brands require a particular level of authenticity in their patient-centric approach – even when the promotional messaging is for HCPs. Let’s dig beyond the surface of rare disease brand support and talk to an engagement strategy team that has been leading the charge on innovation in this space both as marketers and as a mother of a child with a rare disease.
MM+M’s Larry Dobrow and Marc Iskowitz discuss what to expect - and how to get the most out of - MM+M’s Agency 100 content package, which goes live Tuesday, June 7. The A100 is an authoritative and comprehensive look at the state of the medical marketing industry, circa mid-2022.
Podcasts have become increasingly popular, including among physicians. The pandemic accelerated HCPs use of and reliance on podcasts. As a result, podcasts provide a growing platform for marketers to ensure their messages reach HCP audiences.
www.wolterskluwer.com
Real Chemistry’s Chief Creative Officer Frank Mazzola sits down for a discussion with MM+M’s Larry Dobrow to discuss how the future of health care hinges on a simple concept: connection. Frank will dive into the work Real Chemistry is doing to bring AI-based insights, conversation and creativity together, to connect with the audience and make medicine more inspiring than sneakers.
Last week a judge struck down California’s Women on Boards law. Lisa Suennen, a healthcare VC, opines on whether the ruling may hamper ongoing board diversity efforts, and why healthcare companies in particular should continue to make a concerted effort to improve their gender ratio.
With a leaked draft suggesting the Supreme Court is poised to strike down Roe v. Wade, some predict a surge in unmet need as abortion access goes dark in conservative-leaning states. Melissa Grant, COO of telemedicine abortion provider Carafem, explains why the firm is turning to social media to reach people, how to vet other trustworthy resources online, and why its marketing will continue to take an unapologetic stance.
From the opening fireside keynote with Dr. Stephen Klasko to the closing one with Tremaine Wright - and every session in between - we’ll bring you audio snippets from the full program. It’s the next best thing to being there.
Pharma’s initial approach to adjusting to life post-COVID was to digitize its paper sales aids. That strategy has led to a flood of failed digital product launches, a study shows. Graphite’s Jon Hume and Nabriva Therapeutics’ Kimberly Coleman Clotman break down the findings.
MRM for Health's new global study deconstructs our fraying relationship with health and healthcare.
Dr. Klasko will join a host of healthcare leaders at MM+M Transform, scheduled for May 5 in New York City. To learn more about Dr. Klasko’s keynote fireside chat at Transform, “Healthcare in 2032: From COVID to Consumerism,” click here.
Follow us on twitter: @MMMnews
As federal legalization of marijuana edges closer, Tremaine Wright, chair of the New York State Cannabis Control Board, talks about the implications for medical cannabis and how communications are critical to sustaining and growing the industry.
Follow us on twitter:@MMMNews
A recent study revealed significant cultural differences in the way Hispanics deal with their health. Amy Gomez, SVP of diversity strategy at Klick Health, which co-led the study, explains what life science marketers can do to engage HCPs and patients around the findings.
In this podcast, Healio’s John C. Carter, Chief Operating Officer and Joan-Marie Stiglich, ELS, Chief Content Officer, discuss the origins and future of Healio.
Novartis recently launched a three-year pilot of Evermed’s Netflix-like video hub for engaging doctors. Novartis’s Brent Hasko, senior product manager of digital marketing, and Evermed CEO Bozidar Jovicevic explain why they think the hub will satisfy doctors’ desire for personalized content.
Follow us on twitter: @MMMnews
Chris Hemphill, VP of applied AI and growth for Actium Health, talks about mitigating bias in data and driving equitable patient communications. Hemphill also provides some real-life examples of ensuring responsible algorithms.
In a recent MM+M podcast, Larry Dobrow, editor-in-chief of MM+M, spoke with John Seaner, chief marketing officer, Swoop about what Dobrow called “the state of the union on the current healthcare marketing landscape.”
A changing market
Kicking off the conversation, Seaner broke down the top six macro forces of change as he sees it, starting with the “industry/structural forces.” These include “oversaturation due to ‘spray-and-pray’ advertising; the “transformation of personal promotion” as a result of “pre-COVID times when pharmaceutical brands enjoyed in-person discussions with healthcare providers and physicians” which “post-COVID, has left sales reps and medical science liaisons unable to obtain the same level of engagement and/or access”; and lastly, “the new wave of startups continuously upending the conventional pharmaceutical value chain.”
Then there are the “consumer changes,” which involve “high levels of consumers with technological literacy”; a fickle demand chain” due to “the constant barrage of new ways of engaging patients and new healthcare delivery models”; and “mobile centric/digital first consumers” in receipt of “unprecedented access to information.”
Taken altogether, these forces are creating what Seaner calls, “a vicious cycle of marketers feeling like they need to oversaturate the market.” This, unfortunately, has resulted in “a morass of undifferentiated, flat messaging” that consumers are “tuning right out.”
Rethinking targeting methodologies
The most recent data Seaner has seen “shows that 80% of consumers have now shut off their cross-app tracking” after Apple offered their customers the option in a bid to gain their confidence that, “privacy is No. 1.” What this has meant for healthcare marketers is that “platforms like Facebook and Instagram,” which they once leveraged for online behavior data, “were suddenly gone.”
One top of that, Facebook/Instagram determined that healthcare was “a sensitive condition” and as such, marketers could no longer use health-related interests to target. But the truth is, as Seaner pointed out, “behavior-based engagement and activation of ads, programmatic advertising and social media efforts weren’t actually that effective.” No manner of “social footprint, digital body language or Clickstream data could predict whether someone was suffering from an affliction.” And forget about reaching those with “specialty, micro-specialty and rare diseases … that's a needle in a haystack,” Seaner said.
Seaner outlined a better way, embraced by Swoop’s customers, “using machine learning and artificial intelligence” to surface “hundreds of millions of patient journeys.” Once surfaced, those findings are combined with “billions of signals of social determinants of health,” which allows Swoop to “create custom segments exclusive to a brand” all while ensuring privacy.
Put simply, it’s an anti-one-size-fits-all tenet.
By way of example, Seaner cited the potential to “target patients based on the diagnosis of their disease and comorbidities” or “finding patients who have been hospitalized in the past six months.” By getting specific, instead of generic, Seaner noted that “you can create highly differential, brand-specific cluster messages,” based “on real-world data,” that’s “exclusive to the brand.” And this, as he says, results in the ultimate goal of “eliciting the behavior that pharmaceutical brands are really looking for, namely Rx lift.”
Privacy in the advertising supply chain
At the very least when it comes to privacy, Seaner said, “you have to be HIPAA compliant,” though he added that companies “shouldn’t stop there.” While there was no way for “HIPAA to have envisioned today’s privacy quagmire,” a result of “engaging in very different methods than were around when HIPAA was authored,” the fact remains that privacy issues have grown exponentially complex. For Swoop, this means “filling in the gaps for a digital-first ecosystem” by becoming “a member of the Network Advertising Initiative.” The NAI is a self-regulated, online advertising trade group “comprised of those in the industry who have committed to privacy safe guidelines.”
Additionally, Swoop guarantees that “through direct or even indirect purposes, a patient can never be identified or re-identified” thanks to its use of the “k-anonymity methodology,” a proprietary process to de-identify patients.
With Swoop’s overarching mantra being “know your advertising supply chain, understand the scientific methods that guarantee privacy is going to be maintained and be responsible citizens,” the company helps its customers “cater to shifting consumer privacy demands; accurately predict conditions,” which, in turn, empowers pharmaceutical marketers to develop “effective and unique messaging that relays a brand’s distinct therapeutic advantages.”
As Seaner sees it, the future of healthcare marketing is highly personalized. Instead of “angst from a patient wondering why they’re listening to or being shown something irrelevant to them,” they’re going to receive “messages based on their unique condition and patient behavior and perhaps most advantageous it will make them feel seen and it will help the client build trust and brand loyalty.”
In the end, said Seaner, “This is really going to benefit the whole industry.”
In the sixth of a series of conversations at this month’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Adobe’s Frederik Bay for his take on how the company’s recent decision to extend its experience cloud into healthcare may impact patients’ digital journey.
In the fifth of a series of conversations at this month’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Google Cloud’s Alissa (Hsu) Lynch, a former CPG marketer, for her take on improving the consumer experience with healthcare.
In the fourth of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with KKR's Christopher McFadden to discuss how private equity firms have upped their investments in health marketing agencies in recent years — a trend that has barely started yet — and to chart out a course for the next set of big-money deals.
In the third of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Vish Anantraman, CTO for the Mayo Clinic, to discuss how integration of health data and maturation of technical standards are leading to a “post-EMR world,” and how to navigate it.
In the second of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Ashok Chennuru, chief data and insights officer for Anthem, to discuss privacy and ownership of patient claims data, and other issues.
In the first of a series of conversations at last week’s ViVE health-tech event, MM+M's Marc Iskowitz sat down with Micky Tripathi, the national coordinator of health IT for the Department of Health and Human Services, to discuss implementation of the federal information-blocking ban, and other issues.
At this week's ViVE health-tech event in Miami, MM+M's Marc Iskowitz asked Micky Tripathi, the national coordinator of health IT from HHS, along with Anthem's chief data officer Ashok Chennuru and Mayo Clinic's chief technology officer Vish Anantranam, for their post-Covid vision for health data.
Investors poured almost $23 billion into rare disease therapeutics development last year, a 28% increase over 2020. Patients have been the spark plug behind the robust funding for, and greater attention around, these drugs. Craig Martin, CEO of rare disease advocacy group Global Genes, explains the perils and pitfalls to this patient-led revolution.
Now that Dr. Robert Califf has been sworn in as permanent FDA chief, he’ll confront a host of pandemic policy and other challenges. We asked Peter Pitts, a former FDA associate commissioner, to weigh in as Califf begins his second stint in the agency's top job.
It’s no wonder TikTok named third-year medical student Joel Bervell its 2021 voice of change. His videos highlighting racial bias in medicine have not only garnered millions of individual views. They’ve tackled decades-old disparities and led to systemic change.
Direct-to-avatar ads are taking their place alongside traditional DTC as the metaverse takes shape - and more brands take notice. Emma Chiu, global director for Wunderman Thompson Intelligence, explains findings from a new report, “Into the Metaverse,” and delves into the implications for pharma brands.
Can virtual care companies get the newly authorized COVID-19 antiviral treatments to patients faster? Former ER doc Tim Peck, who started two telehealth firms and is now health director for design firm IDEO, talks about the potential.
There are a lot of questions and concerns about the Omicron variant. Dr. Monica Gandhi unpacks the nuances of Omicron and shares why she's optimistic about where we are in the pandemic.
Christine Heenan, Flagship Pioneering’s CCO, explains how she addressed scrutiny over Flagship’s hiring of former FDA commissioner Stephen Hahn, her take on the CDC’s messaging challenges, and more.
During the Great Reshuffle of people and talent, more people are aligning their passions and purpose with what they do. With priorities shifting and job hopping on the rise, marketing firms are battling to attract top specialized talent and retain their own. As employees are rethinking not only how they work, but why they work, there’s a real opportunity to make changes and even reinvent your business. Tune in to hear Kimberly Jones, President & CEO of Butler/Till, one of the fastest growing independent media agencies in the country, explain how her company is thriving, despite an incredibly tight job market and the ever-evolving marketing ecosystem.
MM+M’s GM Steve Madden sat down with Louis Naimoli, director of programmatic for Haylo, a subsidiary of Haymarket Medical Network, for a sponsored podcast discussion on omnichannel marketing, its prevalence in the pharma industry and how Haylo is using the medium to help its clients achieve optimal results and success within their target audiences.
Sari Kaganoff, head of consulting for Rock Health, unpacks the numbers and interprets the directional signs behind last year’s frenzied funding environment for digital health, including how life science companies are partnering with digital health players.
Ease into the New Year on an entertaining note as David Chapman looks back on an illustrious career in medical advertising.
Kim Johnson, Global CEO of Ogilvy Health, sits down with Steve Madden to share her insights on industry developments and challenges over the past year, as well as some thoughts about the unique opportunities for growth in the coming year. Tune in as Kim addresses everything from the reframing of the healthcare industry to digital disruption to untapped value opportunities for patients.
Kim Barke, SVP/creative director for the Bloc, and Lilian Galarraga, SVP/integrated strategy for CDM New York, talk about work their agencies have done that’s more reflective of the communities they serve. Fourth in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey.
At the moment, owning a consumer company is not in fashion anymore among big pharma. Hear Steven Robins, managing partner/principal at the New England Consulting Group — and a former J&J exec — on what J&J’s recent decision to spin off its consumer group signals about corporate diversification as a business strategy in healthcare.
Industry leader Jon Nelson joins MM+M's Larry Dobrow to discuss "I Am a Medical Marketing Professional Who Suffers From Mental Illness," a column penned by Nelson that MM+M published this morning.
Bill Evans, chief marketing officer at Komodo Health, joins Steve Madden live from the floor of the HLTH conference to discuss how the company's Healthcare Map is serving as a source for patient data.
Charlie Gayer, chief commercial officer for BioCryst Pharmaceuticals, talks about how his company, which recently launched an oral medicine into a crowded category, used analytics to rethink the rare-disease drug launch.
Biolumina’s anti-cancer focus connects people with a shared commitment, drives engagement, deepens a sense of meaning and increases feelings of reward in the work. During November’s sponsored podcast, Kirsten Kantak, president and CEO of Biolumina, spoke about the power of a singular focus and a commitment to purpose with Larry Dobrow, editor-in-chief of MM+M.
Narrowing the focus
Biolumina, which opened its doors in 2008 as a specialty shop focused mostly on oncology but included other fields as well, relaunched under the new executive leadership of Kantak with a growth trajectory in 2015 by rebranding around oncology, solely.
“I think most people in the industry thought we were crazy,” Kantak laughed, adding, “Most people assumed we were limiting our growth by focusing on just one disease state. The feedback I’ve heard internally is that our employees and clients appreciate the focus. They’re excited about it. The people that choose to work at an all-oncology agency are either really into the science or have a strong personal reason for wanting to work there.”
For Kantak, whose father passed away from cancer when she was a child, a personal connection to the space was evident from the get-go. Intellectually, the explosion of science taking place in oncology taps into her passion for the intellectual side as well.
“For many of us, the work we do as an agency is our way to give back,” noted Kantak. “It’s about making sure that clinicians and people with cancer and their loved ones have the necessary information to make the best decisions.”
Passion for purpose
According to McKinsey, about 70% of people say they define their purpose through their work and that people who feel purposeful in their work report higher job satisfaction.
“This is one of the reasons we really focus on the purpose of what we do,” said Kantak. “I believe what we do has the potential to make changes in our tiny corner of the universe and within the disease states that we work on. Anecdotally, when I sit in on meetings and client presentations, I see this really connected, passionate, brilliant group of people doing work that is quite remarkable, changing how decisions are being made by clinicians, patients and loved ones, and it’s making a big difference.”
Oncology is a tough field and interfacing effectively with clients with understandably high expectations demands being at the forefront of the industry’s innovations, including content creation, marketing strategy, patient-focused communications and execution.
“Our goal is to create a partnership with our clients and for them to think of us as partners rather than vendors,” said Kantak. “They look to us and value our focus in oncology and our expertise and yes, they hold us to high expectations, but I wouldn’t have it any other way. We want to make sure that we’re doing the best work for these important brands.”
The anti-cancer agency
Describing themselves as “the anti-cancer agency,” a sort of rallying cry for Biolumina, is an organization that envisions substantial, sustainable growth ahead.
“We’re excited about continuing to partner with our clients to bring important new treatment options to the oncology community,” said Kantak. “We are also continuing to focus on the culture of the agency, ensuring everyone feels fulfilled and satisfied with the work they do and that they’re in a supportive, inclusive environment that encourages them to grow and accomplish what they want to accomplish.”
As the organization continues to deliver on making sure that every element of its work is as innovative and meaningful as the products they work on, Kantak noted that “over the last year and a half, we’ve really expanded our offerings from an omnichannel perspective, building out the whole customer experience and our digital capabilities as an agency. A year from now, we will be continuing to grow, do great work and staying true to who we are as an organization and as a group of people.”
Rao joins Marc Iskowitz to talk about the evolution of the direct-to-consumer telemedicine space and Nurx's expansion beyond its birth control roots.
Larry Dobrow discusses the evolution of EHG over the past few years with Dr. Leo Francis, COO of EHG, and how his role will focus on creating transformative changes for both employees and clients.
Steve Williams, chief medical officer of SomaLogic, joined Steve Madden at HLTH, where they discussed the power of proteomics and its potential impact on health.
Picture people receiving care, not just when they physically need it, but long before then and in ways that may even be unfelt, unseen. Picture clinicians, not bogged down in paperwork, but spending more time face to face with patients, and helping before health issues even arise. Imagine a world where we’re focused on health, not health care. A system that brings everyone to the same table — the patient, the doctor, the insurer — to create something remarkable. Highmark Health and Verily are working together to provide personalized, digital solutions that are fully integrated with a person’s care plan. These solutions arm people with educational materials, care navigation, monitoring devices, and remote access to providers as needed, getting them the right care at the right time, and ultimately keeping them out of the hospital. Dr. Vivian Lee, President Verily Health Platforms and David Holmberg, CEO, Highmark Health, take us on the journey of their shared vision from the HLTH 2021 conference.
Dr. Geeta Nayyar joins Steve Madden live from the floor of the HLTH conference to discuss her passion in healthcare's hybrid opportunities and the patient's journey in healthtech's digital revolution.
“At MicroMass, we see people, not just their disease or their demographics, but the human inside. Our aim is to understand them, inspire them, change their behavior and reach them where it can make the most impact.”
This is how Rob Peters, EVP, strategy; and Noah Lowenthal, executive creative director, both at MicroMass, explained their approach to changing health for the better during a recent podcast with MM+M’s editor-in-chief, Larry Dobrow.
The conversation took an in-depth look at how leveraging the company’s Human Dynamics — the influences that help people make decisions and engage with information — can help build connections to positively affect a patient’s journey.
Human Dynamics and its relevance to pharma marketers and brands
“Human Dynamics builds on the basis of behavioral science,” explained Peters at the outset. “We realized that we’ve got an opportunity to strengthen that approach and the offerings we provide to our clients by leveraging that deep understanding of human behavior and complementing it with the growing volume of data.”
But it all starts by thinking about the person within the patient and building a relationship with them based on their needs or preferences.
“Once we have that understanding, we can craft our creative around engaging with them in a way that adapts to their unique experience, accounting for all the changes that are going to happen with the human dynamic,” Peters went on to explain.
Internally, MicroMass calls Human Dynamics “behavioral science 2.0,” a term that Lowenthal explains as, “It’s one thing to uncover a behavioral psychological truth about how a certain patient with a specific condition views themselves, but, what human dynamics does is it says, ‘OK, how does that inform the creative strategy and what we’re doing when a patient engages with us at different times of the day on different devices?’ What we do is weave the thread of human dynamics and behavioral psychology through it all and integrate it so that there’s more purpose and greater outcomes.”
How Human Dynamics creates a stronger connection between brand and customer
At MicroMass, seeing a person not just as someone with diabetes (for example), but recognizing that they are also a mom, a soccer coach, a spouse and a busy executive influences the way they engage with a brand and make decisions about their condition.
“By starting there, we’ve got a better understanding of how that person processes information, how they engage and what day-to-day dynamics might get in the way of them managing their condition,” said Peters. “That gives us a better starting point than the typical snapshot of a patient you get through doing market research.”
While a lot of pharma brands talk to patients and learn valuable information in the moment, Peters mentioned that “When that patient goes home and is dealing with all these other factors that weren’t discussed or taken into account, those learnings become outdated.”
Part of the remedy for this kind of siloed intel, as Lowenthalsees it, is to create a connective tissue that binds teams and departments together. “Human Dynamics is a way of approaching patients that informs and unifies each team’s understanding of what we’re trying to accomplish,” he explained. “It’s not a process, but a way of thinking that results in more authentic, relevant and engaging work for the patients who encounter it.”
The future of Human Dynamics
To Peters, the future revolves around “broadening the exposure of human dynamics to potential clients in order to give them a valid reason to invest in patient marketing sooner and see the impact of their brand goals in a more effective way.
Speaking a little more narrowly, Lowenthal, who was brought into MicroMass recently to elevate agency creative using Human Dynamics, said “the goal is to take the authenticity of behavioral science and connect it to the creative so that we’re more connected to the human condition than what we’ve seen in the past.”
For both Peters and Lowenthal, the industry trend is moving toward authentic emotions and feelings.
“I think Human Dynamics allows us to recognize the whole human as part of a creative platform,” said Lowenthal.
“And we look forward to continuing to broaden that exposure to potential clients of Human Dynamics and bring them a solution that drives their brand goals in a more effective way,” concluded Peters.
The future of patients as humans is upon us.
To learn more about the revolutionary Human Dynamics approach by MicroMass, visit MicroMass.com.
We explore the growth of digital solutions for the provision of care and the impact they will have on patients, providers and life sciences companies.
The president and co-founder of Women of Color in Pharma returns to the podcast to give her take on a new clinical trial diversity initiative involving Columbia University and Pfizer, and to preview her group’s upcoming conference.
The COVID-19 pandemic revealed both the fragility of the American healthcare system and the widening gulf between the healthcare haves and have nots. Dave Nussbaum, Chief Data Officer, Publicis Health, and Susan Manber, Chief Patient Officer, Publicis Health, sit down with Steve Madden, Editor-in-Chief and General Manager, MM+M, for an honest conversation about health’s future and the critical role healthcare communications play in engaging patients and healthcare providers to drive better outcomes.
Every year, pharma companies spend billions of dollars in the U.S. on TV advertising. But the industry’s media planning and buying are still based largely on assumptions grounded in traditional linear TV—even though TV consumption has become increasingly fragmented across platforms and devices. Today, ads served on internet-connected devices—also known as CTV advertising—present an untapped opportunity for pharma marketers. To take advantage of these, pharma must rethink its media strategy and gain an understanding of the role CTV can play in connecting with audiences across devices and formats.
To uncover some key insights driving these communications, MM+M partnered with PulsePoint on a survey entitled CTV Advertising: An untapped opportunity for pharma marketers. The survey results presented here will help those in pharma marketing and brand management understand emerging CTV trends across the industry, and how they can leverage these trends in order to reach consumers in a more targeted way.
Nace, brand director for Rare Disease Advisor (an MM+M sister brand), joins Marc Iskowitz to discuss trends shaping the awareness and commercialization of rare disease products.
Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. Rightfully, advertisers want to understand the full customer journey and the impacts after seeing an ad or engaging with a deeper engagement tactic.
Simeone, VP of marketing at PulsePoint, joins Marc Iskowitz to explain findings from its half-year State of Health Media report, including keys for healthcare marketers to reach HCP and patient audiences in 2022.
Creating a solid branding foundation and market access strategy will pay off down the road.
Caputo, legislative and programs counsel for Washington watchdog group Issue One, talks about “dark money” and ethics in the advertising about Medicare drug-price negotiations.
In this podcast, Healio’s Andrea Gaymon, Chief Product Officer and Matthew Dechen, Vice President, Deep Engagement and Custom Solutions, discuss how good product design and usability are essential today in delivering online engagements and supporting HCP education.
Tune in to hear Chief People Officer, Steph Garcia, explain how Real Chemistry is leading the way in return to work strategy.
MM+M’s Larry Dobrow and Marc Iskowitz put up a pot of coffee the morning after the Oct. 7 MM+M Awards dinner to recap highlights from a very special evening, including interviews with some of the winners.
GSK Consumer Healthcare's Tamara Rogers, global chief marketing officer, explains how the work of setting the purpose for its brands took on more urgency during the pandemic.
In this podcast, you’ll hear from Partner & President of imre Health, Jeff Smokler, on how the agency works to differentiate itself among a crowded landscape of talented and well-capitalized competitors offering similar services.
While the past year and a half has presented a myriad of challenges — both from a patient perspective and for those working in healthcare and pharma — the pandemic accelerated engagement approaches. In a recent podcast, Kelly Elio, RN and director of commercial strategy and client engagement, UBC; and Marc Iskowitz, editor-at-large, MM+M; explored the important role registered nurses play in patient support programs.
Javier Evelyn, founder of digital allergy management startup Alerje, discusses the lack of capital for Black founders and why structural exclusion is hampering the digital health ecosystem.
Physicians want to access medical content on-demand, but pharma still relies on a “push” model. Ipsen’s Paul Murasko and Impericus’ Dr. Osama Hashmi share data-based suggestions for the kind of HCP engagement the industry should move toward in the post-pandemic landscape.
What is your data telling you? Most pharma marketers either aren’t getting the Health Care Professional (HCP) insights they need to drive impact or don’t know how to interpret what they have in an actionable way. As many marketers begin planning for 2022, John Gardner from Luckie will talk about how to resolve these issues to set up a successful, and measurable, 2022.
Gomola and Anthony discuss their agencies’ efforts to broaden and diversify the pipeline of healthcare marketing talent. Third in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey.
When every clinical, commercial, or marketing decision impacts a human life, choosing the right healthcare intelligence platform matters. And when an impossible amount of data exists, waiting to be harnessed, connected, and purposed, choosing Gravity.ai means you pinpoint the moments that matter most—every time.
Pleio is the creator of the white-label GoodStart program, a patient support program designed to close the adherence gaps through patient education and reverse the elusive $300 billion medication management problem.
The Pleio GoodStart program was designed to partner with pharmacies and utilize non-HCPs to provide patient guidance outside of the clinical setting to navigate through the complexities and challenges of medication management. This podcast examines the issues around patient adherence and how it impacts pharma brands and what pharma can do to assure better patient engagement and retention.
Calcium's Steven Michaelson talks about the art of drive and commitment — and about conquering adversity along the way.
Joe Miles, managing director, healthcare & life sciences for Google Cloud, explains where the healthcare system made the biggest technological leaps during the pandemic, as well as how interoperability can facilitate outcomes-based drug pricing.
Steve Nelson, CEO of DuPage Medical Group, explains why medicine overall is failing to support doctors’ mental health and what his organization is doing to combat burnout among its healthcare workforce.
Max Kersting, co-founder of Regimen, the first digital therapy for erectile dysfunction, talks about how the startup is vying to replace ED pills like Viagra and to reduce stigma around intimate health.
Just how easy is it to launch a drug in the not-quite-post-pandemic pharma landscape? Amy Welsh, Agile Therapeutics VP of marketing, discusses some of the ways she’s helping hormone patch Twirla, which launched in December, to break through in the $7 billion birth control market, including advertising to Millennial and Gen-Z women on dating app Tinder.
Dr. Charlotte Jones-Burton, president and co-founder of Women of Color in Pharma, returns to the podcast to share findings from a poll conducted during the group’s July 29th Think Tank regarding the pharma industry’s level of commitment to DE&I and financial investment, as well as other highlights from the event.
Lisa Stockman-Mauriello’s husband Bob Mauriello talks with MM+M’s Marc Iskowitz a week after Lisa received her first dose of an experimental ALS drug that may alter the course of her disease.
The unprecedented nature of the Food and Drug Administration's approval of Alzheimer’s drug Aduhelm has led to more negative publicity than perhaps any other new medication, at least in recent years. Wayne Pines, former FDA official and now president of healthcare at APCO, joins Marc Iskowitz to discuss the implications for the agency’s role in advising pharma companies and other ripple effects involving communication.
As the short list goes live for this year’s MM+M Awards, Otsuka’s Elaine Gamble, chair of judges, debriefs with MM+M’s Marc Iskowitz about her impressions of working with some of the 80-member jury during last month’s virtual judging, as well as general trends she noticed in the entries.
Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it "The Unagency." So what's that about, how is it performing, and why might the big network agencies be a bit nervous?"
In the last year, longstanding gaps in global health systems have been exposed. Even as we emerge from the pandemic, the ripple effects of health disparities are felt in all corners of the healthcare system. Weber Shandwick’s Global Creative Lead for Health Peter Matheson Gay and Executive Vice President, Diversity, Equity and Inclusion, United Minds (a Weber Shandwick Consultancy) Tai Wingfield, discuss the role organizations can play in driving progress to close health equity gaps – from changing internal culture to exercising creative and corporate muscle.
As COVID-19 vaccination slows in this country, a study finds behavioral nudges may be able to encourage the hesitant to get shots. Jacob Braude, from ZS’s applied behavioral science unit, explains the findings and their commercial applications.
With the debut of the Agency 100 issue today, MM+M’s Marc Iskowitz is joined by Stephen Madden, editor-and-chief/GM, and Larry Dobrow, executive editor, to discuss the digital and print content package and what it took to get it done.
Roni Chase, VP of marketing at Lilly and an economist by training, explains why real world evidence (RWE) deserves to play a bigger role in pharma's commercial strategy.
As COVID-19 vaccinations roll out and restrictions are lifted, consumers are in a state of transition that impacts mental health in many ways. In this sponsored podcast, therapist and Verywell Editor-in-Chief Amy Morin discusses how attitudes and behaviors are changing, the importance of keeping a finger on the shifts, and how health publishers can better understand and meet consumers’ needs during this long-awaited return to normalcy.
Juice Pharma’s Forrest King and Harrison and Star’s Mario Muredda and Paulette Robinson join Marc Iskowitz for the second of a four-part series exploring how MAHF member agencies are progressing toward diversity, equity and inclusion.
The COVID-19 pandemic has had a major impact on patients’ preferences and expectations when it comes to care, and it’s accelerated the move toward consumerism. These patient-centric shifts toward convenience, flexibility, personalization and technology-enabled experiences are likely here to stay, and the podcast will explore what these changes mean for healthcare marketers.
The role of work-life balance in the agency world — especially in communications/PR — is often discussed, but why should clients care and why should they seek out agency partners who place a high value on work-life balance for their own teams?
Pharmaceutical reps, patients and fellow HCPs are trying to get closer to doctors at a time when they’re driven further apart. A Q4 2020 study conducted by MM+M and RFH revealed unexpected truths for marketers that are now being released in the e-book, the Partnership Paradox. In today’s podcast we’ll explore that data and those truths to help marketers solve this partnership paradox.
Splice Agency's Andrew Miller and Mike Kelly describe what makes it unique from their employee perspective and how the agency is living its values.
How much of an impact did the pandemic have on medicine spending last year? IQVIA’s Murray Aitken joins MM+M’s Marc Iskowitz to provide a rundown on spend and usage trends, as well as the institute’s outlook for all medicine use through 2025.
Machine learning and artificial intelligence offer an unprecedented opportunity for pharmaceutical marketing to deliver differentiated messaging to precise patient and HCP audiences on the right channels at the right moment in time. This episode will explore how the technology works, what differentiates the unique segments it can derive from off-the-shelf offerings and how it can be leveraged in a privacy-safe manner.
Dr. Charlotte Jones-Burton, WOCIP president and co-founder, discusses the group’s latest initiative, designed to address vaccine hesitancy among the Black and Brown communities by training members of the pharma industry to “demystify” and educate on COVID-19 vaccine clinical trial data.
Brendan McHenry, SVP of sales and strategy at Healthline Media, breaks down how complementary health habits and financial wellness are crucial considerations for chronic condition communities.
Surveying patients for a new research report, DeepIntent found that nearly three-quarters of patients believe more lives can be saved if people were better informed about their treatment options — and that many patients don’t feel informed.
While educating patients and providers alike is paramount for healthcare marketers; many face significant challenges when it comes to measuring and optimizing their HCP and Patient campaigns. The reason for this challenge is that most healthcare marketers require two or more vendors to activate and measure campaigns leading to latency, waste, inaccuracies, and imprecise optimizations.
In this session, DeepIntent CEO Chris Paquette will discuss the challenges behind accurately measuring the success of a campaign, the importance of optimizing patient and HCP campaigns based on real-time business metrics using Rx data to gain valuable insights into clinical behaviors, and how DeepIntent Outcomes addresses these issues; resulting in campaigns that are more informative for both patients and providers, and yield better patient outcomes.
Lisa Stockman Mauriello and husband Bob Mauriello, who have been leading a high-profile campaign to gain access to Biogen’s tofersen under so-called expanded access, discuss the drugmaker’s decision this week to make the experimental ALS drug available, but not as soon as they had hoped.
Healthline Media’s VP of Marketing, Kate Gallagher, discusses the importance of diet & nutrition and mental health for those living with chronic conditions.
Culture is all about a positive working environment and how we treat one another. It’s a way of interacting in a constructive and respectful way. It’s how SPLICE defines our vision as an agency that is Reinventing the Business of Creativity. But does it really matter for our clients and their business? It absolutely does.
In this podcast you will hear from one of the SPLICE founders, Jonathan Peischl, about how a culture-first agency sets itself apart from the pack by making culture a key differentiator in the agency’s value proposition to clients.
Fernando and MM+M’s Marc Iskowitz discuss the decision to pause the use of Johnson & Johnson's COVID-19 vaccine, and what marketers can expect when the CDC meets this Friday to make recommendations for the shot’s use.
Chris DiCostanzo and Rebecca Love of OptimizeRx talk about innovations in patient onboarding and opportunities to make patient engagement more human and interactive.
ZocDoc founder and serial entrepreneur Cyrus Massoumi joins MM+M's Marc Iskowitz to discuss his latest venture, online vaccine standby list Dr. B, and where the COVID-19 vaccine rollout goes from here.
Understanding the voice of the patient with Jo Halliday, CEO of Talking Medicines, talking about PatientMetRx the world’s first social intelligence designed specifically to understand patient context around medicines for the pharmaceutical industry.
To learn more about PatientMetRx, visit www.patientmetrx.com
Cepheid's Jared Tipton and Canale Communications' Jason Spark recap the launch of Cepheid’s Sars-COV-2 test, and the crisis plan that helped them manage through the early days of the pandemic, in conversation with MM+M's Marc Iskowitz.
COVID-19 is changing the way pharma companies reach healthcare providers, and creating opportunity in the process. MM+M discusses with Damon Basch, Vice-President of Media Solutions at Veradigm.
Gena Pemberton and Drucilla Brown, of Omnicom Health Group and Concentric Health Experience, respectively, join Marc Iskowitz for the first of a four-part series exploring how MAHF member agencies are progressing toward diversity, equity and inclusion.
Paul Hagopian and Joshua McCasland from Splice Agency, located in the San Francisco Bay Area, discuss with Steve Madden the key decisions made in creating a strong culture allowing their teams to thrive personally and professionally in the era of distancing, lockdowns, and zoom fatigue.
Barbara Salami, VP of digital for commercial at Moderna, speaks with Marc Iskowitz about designing digital experiences that will enable universal, equitable access to the biotech’s COVID-19 vaccine.
Healio's Zach Gursky and Matt Holland sit down with MM+M's Larry Dobrow to discuss the evolution of ad-tech amid COVID-19.
Surani Fernando just wrapped up an original podcast series dubbed The CoVax Files, in which she dives deep into the Covid vaccine race with top experts from around the world. She joins MM+M's Marc Iskowitz to summarize the main takeaways.
HealthLink president Amar Duggasani joins MM+M executive editor Larry Dobrow to discuss the results of the 2021 MM+M/HealthLink Healthcare Marketers Survey and offer his take on the state of the digital union.
Under-representation of Black and Hispanic patients in oncology trials has been a longstanding problem. FCB Health Network's Dr. Sommer Bazuro, chief medical officer, joins Marc Iskowitz to discuss a pro bono initiative FCB recently launched to highlight the need for racial equality in clinical trials.
The Vaccine Confidence Project: How We Get from Shelter-in-place to Herd Immunity
Listen in as two front-line leaders, Steve Madden, GM and Editor-in-Chief of MM+M and Jim Weiss, Founder and CEO of Healthcare Marketing and Communications firm, Real Chemistry, talk about:
The state of the state – current vaccination run rates in the US and globally.
Who is manufacturing what and how much?
Which companies/organizations are doing a great job in building vaccine confidence?
Bold predictions on what a return to normalcy looks like and when it might happen.
Patrick Bergstedt, SVP of commercial vaccines for Moderna, talks with Marc Iskowitz about commercializing Moderna's COVID-19 shot, including its approach to vaccine hesitancy among communities of color and how it's using Uber to help overcome patient access issues.
Komodo Health experts talk agencies evolving into tech companies, the surge in data-driven decisionmaking and more.
MM+M is about to reveal a major website redesign. Stephen Madden, MM+M's editor-in-chief and GM, along with Haymarket Media's Jason Wesalo, VP of product strategy, and Michael Moreau, senior UI/UX designer, join Marc Iskowitz to discuss the vision, research and strategy behind the revamp, and what users can expect.
Is biopharma slowly cracking the code on Alzheimer’s disease? Leon Henderson-MacLellan, M.D., of inThought Research, joins Marc Iskowitz, editor-at-large for MM+M, to explain why January was a pivotal month in neuroscience and why marketers should watch this space.
Matthew Crane, a second-year medical student at the Johns Hopkins University School of Medicine, joins Marc Iskowitz, editor-at-large for MM+M, to discuss his new research, which quantifies the phenomenon of “pandemic fatigue” and its implications for marketers.
Imre Health's Kirsty Whelan and Ryan Jordan join Maryland Institute College of Art's Ellen Lupton and MM&M's Steve Madden to discuss the importance of design-thinking and empathy in healthcare marketing.
Publicis Health CEO Alexandra Von Plato debriefs with Marc Iskowitz, MM+M's editor-at-large, about a J.P. Morgan Healthcare Conference like no other.
Larry Dobrow, MM+M's executive editor, joins Marc Iskowitz, editor-at-large, for this special edition of the podcast sharing tips, FAQs and a sneak peek at what to expect as the 2021 Agency100 season kicks off today.
After the May death of George Floyd, companies dedicated millions of dollars toward inclusion efforts. Has there been enough momentum? Why are Black creatives still unicorns? Is CDO a legit role? VMLY&R's Walter Geer III joins the MM+M Podcast to discuss these and other issues affecting people of color in the marketing workforce.
A panel representing four of this industry’s sharpest minds recaps the most meaningful healthcare trends of 2020, from mental health’s move to the center of our well being to the rise and fall of telehealth, and from cybersecurity and health data liquidity to digital therapeutics and the ongoing disruption by Google, Amazon and Apple.
Dr. Rose Marie Leslie, the University of Minnesota chief family medicine resident who was named the year’s most impactful content creator on TikTok, discusses how her videos have resonated with the TikTok audience during this tumultuous year, her approach to creating content and her plans for evolving her channel.
Meghan Rivera, who joined Akili Interactive as chief marketing officer in October after a 20-year career with such pharma companies as Amag and Boehringer, reflects on her move to digital therapeutics as well as preparations for the launch of Akili's first commercial product.
With at least two COVID vaccines shown to have 95% efficacy against viral infection, talk is shifting to getting people to take them. Three social-media experts - representing in-house, agency and platform - tackle that topic, from leveraging social media to battle distrust, to harnessing influencers and what 2021 will look like in terms of marketers overcoming their own conservatism in using the medium.
In this sponsored podcast, MM+M editor-in-chief and GM Steve Madden speaks with Spectrum Science's Liz Bryan, EVP, biotech, and Dayna Hochstein, SVP, new business and marketing, about Spectrum's involvement with the MM+M Pitch Slam, how to pitch virtually and why Spectrum is growing by leaps and bounds this year.
Dr. Charlotte Jones-Burton, VP of Otsuka and president and co-founder of WOCIP, weighs in on recent statements concerning Vice-President-elect Kamala Harris' Black heritage, and offers her take on other news, from WOCIP's recent conference to just-released FDA guidance for encouraging diversity in clinical trials.
Dr. Patrice Harris speaks about what it was like to helm the American Medical Association for a one-year presidency that ended in June, as well as goals for her new role as medical editor-in-chief of Everyday Health.
With election results hanging in the balance a day after the US election, Coalition for Healthcare Communication's Jon Bigelow, GWU's Dora Hughes and Alexion's Tamar Thompson explain what we can expect for healthcare under two very different presidential scenarios.
In this sponsored podcast, Verywell general managers Rachel Berman and Rob Parisi discuss the evolving content needs of health and wellness consumers, the importance of transparency around diversity and inclusion, and the increasing role of empathy in health-related communication.
Genentech isn’t currently developing a SARS-CoV-2 vaccine or therapeutic, but the biotech has been conducting research that could bring insight to bear on the willingness among communities of color to engage in clinical trials for COVID-19 vaccines and treatments. Quita Highsmith, Genentech’s chief diversity officer, speaks about that, and the biotech’s own efforts to recruit and instill more trust among underserved and medically disenfranchised patients.
Deloitte's David Betts and Chris Zant join MM+M's Larry Dobrow to discuss the evolution in the way consultancies like Deloitte are working with life-sciences clients.
Bakul Patel, who has been leading regulatory and scientific efforts related to digital health devices at the FDA since 2010, speaks about the agency’s new Digital Health Center of Excellence, his goals for the center and how it sets the stage for advancing and realizing the potential of digital health. He also shares progress in the FDA’s digital health pre-cert pilot.
Genevieve Paquette, chief development officer of medical gaming company Level Ex, joins MM+M's Larry Dobrow to discuss the state of the union for gamification efforts and the company's new COVID-specific levels to its cardiology games.
Dan Trigub, former head of Uber Health who left on Sept. 8 to start his own healthcare company, returns to The MM+M Podcast to discuss his new firm, MedArrive, which is working to bring care into the home and is being funded/incubated by Redesign Health. Dan also offers his “state of the state” on the non-emergency medical transportation (NEMT) business.
Tamar Thompson, VP of government affairs and policy at Alexion Pharmaceuticals, speaks with Marc Iskowitz about how the biotech company, which recently appointed its first chief diversity officer, has evolved on the D&I front and how she personally became involved in spearheading efforts to boost ethnic and gender equity in its workforce and clinical trials.
Salvatore Paolozza, Sr director, sales ops, Antares Pharma, speaks about ways he's leveraged technology to ensure Antares' reps maintain contact with doctors, as well as ways the firm is supporting HCPs as the healthcare system accommodates more online visits.
John Kenyon, head of Meredith's Targeted Media Health unit, discusses the launch of People en Espanol Salud and the company's huge investment in the point-of-care space.
Marc Iskowitz, MM&M executive editor, speaks with world-renowned vaccine advocate Ethan Lindenberger about how COVID-19 has led to a surge in vaccine misinformation online, social media's efforts to quell its spread, as well as how the trend may impact medical marketers' promotion of an eventual COVID-19 vaccine.
In this week's episode of The MM&M Podcast, Sebby Borriello, VP and chief commercial officer of SK Life Science, details his company's experience launching Xcopri, an epilepsy drug, during the COVID-19 crisis.
PatientPoint's Linda Ruschau shares her thoughts on the recent evolution of the point-of-care space.
Pascale Communications' Amy Houck and Vivvi Britton join MM&M's Larry Dobrow to discuss LinkedIn's evolution as an A-list vehicle for health marketers.
Phreesia's David Linetsky reveals how the point-of-care space adapted its offerings for the coronavirus era in this week's episode of The MM&M Podcast.
WebMD's Dr. John Whyte returns to The MM&M Podcast to discuss his company's ongoing coverage of the COVID-19 pandemic.
Walter Geer III, SVP, group creative director, digital experience + innovation, TBWA\WorldHealth, Wallye Holloway, associate managing partner, TBWA\WorldHealth and Bryan Gaffin, executive creative director, WildType head up the TBWA\WorldHealth social initiative #BlackHealthNow. The three agency execs speak with Marc Iskowitz, MM&M executive editor, about why they started a conversation about black health, the philosophy behind their unique programming, and what it’s like to be driving this important effort amid the COVID-19 pandemic and as our nation grapples with racism.
Deepak Nath, PhD, president of lab diagnostics for Siemens Healthineers, talks with Marc Iskowitz, MM&M executive editor, about the approach to promoting SARS-CoV-2 antibody testing amid unknowns about its immunity-determining potential, plus his firm’s future plans for educating an expanded group of stakeholders about such testing.
Bayer's president of pharmaceuticals, Americas Region Sebastian Guth joins The MM&M Podcast for the second time to talk preserving culture and engagement during the COVID-19 pandemic.
Fingerpaint head of philanthropy Bo Goliber joins MM&M's Larry Dobrow to discuss her company's virtual internship program and how the virtualization of agency life during COVID-19 has profound implications for the future of work.
MM&M's Steve Madden, Marc Iskowitz, Sean Ayling and Larry Dobrow serve up a preview of this year's Agency 100 report, including the big cover reveal, a look at agency-world trends and a glance ahead at a potential post-Covid landscape.
Evoke Kyne's EVP, head of social media Kate Callan joins MM&M's Larry Dobrow to discuss social media in the era of COVID-19 and how clients have adapted their tone and content.
Everett Crosland, SVP of commercial for digital therapeutics firm AppliedVR, offers his take on how various aspects of market access for digital therapeutics are being transformed in the wake of coronavirus. This is the third in a series of MM&M podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19. Listen to the first two in the series on our podcast page.
Kathleen Starr, PhD, is the Managing Director, Behavioral Science and Insight at Syneos Health. In this installment of The MM&M Podcast, she talks about some of the insights she shares in her new book, Why We Resist: The Surprising Truths About Motivating Behavior Change, and their implications for healthcare marketers.
MM&M Marketers@Home Podcast: Pharma brand management in the age of coronavirus
Paul Murasko, senior director and head of digital customer interaction for the North American market at pharma company Ipsen, offers brand managers his advice for rethinking media, budgeting and messaging during the crisis. This is the second in a series of MM&M podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19.
First in a series of podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19, a panel of agency execs delivers a plethora of insights for keeping culture intact during this time of great challenge and uncertainty.
MM&M's Larry Dobrow is joined by Guidemark Health's Michael Parisi and Jackie Singley to discuss healthcare's podcast revolution - and the coronavirus podcasts that have captured listeners' attention during the current crisis.
Larry Dobrow and Outcome Health CEO Matt McNally talk about how the point of care has become a coronavirus flashpoint - and what networks like Outcome are doing both to provide needed educational resources and accommodate marketers during an unprecedented time.
MM&M executive editor Marc Iskowitz relates his experience as the parent of a sick child who'd been unwittingly exposed to the coronavirus.
Prior to the cancellation of SXSW, CMI/Compas EVP, growth and innovation Justin Freid joined MM&M's Larry Dobrow for a preview of the conference's health track. Even in the wake of the cancellation, Freid's commentary on health-tech and the evolution of industry-specific events still resonates.
ZS managing principal Pratap Khedkar, who leads the company's global pharmaceuticals practice, joins MM&M's Larry Dobrow to discuss how the use of data and AI is revolutionizing the notion of customer-centricity in healthcare.
WebMD chief medical officer Dr. John Whyte joins MM&M's Larry Dobrow to discuss his company's continuing evolution, his FDA tenure and health media coverage of the coronavirus.
Covid-19 will mark a turning point in AI’s utility to combat an outbreak, said this week's podcast guest, Murray Aitken. As executive director of the IQVIA Institute for Human Data Science, Aitken spoke with MM&M’s executive editor, Marc Iskowitz, about the potential of big data to help track and predict the outbreak’s spread, as well as other areas where healthcare is combining science with analytics to improve understanding, from Alzheimer’s research to healthcare marketing.
Healthline's senior director, medical affairs Dr. Hanh Le joins MM&M's Larry Dobrow to discuss the state of the health media union and the media's coverage of the coronavirus.
The podcast's February spotlight on data continues with this week's guest, Nathanael Ren, cofounder and chief growth officer, Buoy Health, whose AI-powered symptom-checker is among a number of app-based screening tools on the front lines of helping detect the novel coronavirus. Nate speaks with Marc Iskowitz, MM&M executive editor, about how Buoy updated its algorithm for coronavirus as well as other bright spots in healthcare's embrace of AI-powered chatbots, the progress and the hurdles.
Healio's Matt Holland and Andrea Gaymon join MM&M editor-in-chief Steve Madden for an engrossing conversation about innovating with content, giving clients exactly what they want and the benefits of working for family-owned companies.
On this week's podcast, Marc Iskowitz, MM&M's executive editor, spoke with Dr. John Reeves, co-founder and CEO, ConversationHealth, along with its co-founder and chief product officer, Lexi Kaplin, about how pharma is harnessing AI and messaging in chatbots to change the way it communicates, from the basics of "conversational" AI and machine learning to what kinds of chabots are proving most popular with pharma to the guests' views on the future of this technology.
In this week’s episode, Carolyn Magill, CEO and board member for real-world analytics and evidence firm Aetion, speaks with MM&M’s executive editor, Marc Iskowitz. She offers her perspective on how real world evidence (RWE) is finding its footing with pharma, including an update on its RCT Duplicate collaboration with the FDA, where she sees synthetic trials ultimately carving out a niche, and how to ensure that patient privacy needs are met.
MM&M's Larry Dobrow sits down with Harrison & Star founder and 2020 Medical Advertising Hall of Fame inductee Tom Harrison to discuss one of the agency world's most successful and broadest-ranging careers.
MM&M's Larry Dobrow sits down with reigning MM&M agency entrepreneur of the year Wendy Lund, CEO of GCI Health, to talk innovation within the holding-company structure, growing agency brands… and Tiffany's.
In this final installment of the podcast for 2019, Lisa Flaiz, director of multichannel marketing and worldwide digital hub lead for Bristol-Myers Squibb, joins MM&M’s executive editor Marc Iskowitz to sum up the defining marketing trends of the past year—and to share her take on which ones might be a sign of things to come in 2020. You can read Flaiz’s take, as well as those of five other A-list marketers and consultants working across biopharma and med-tech, in Marc’s recently posted 7-Day Supply column.
In this episode, MM&M's Larry Dobrow and Marc Iskowitz welcome Ritesh Patel, chief digital officer for Health at Ogilvy, for a “digital year in review.” Their wide-ranging chat spans Patel’s standout use cases (or lack thereof) for pharma chatbots and voice tech, as well as his summation of trends like the rise of women-led health-tech entrepreneurialism and the ongoing effort to bring the hospital to the home. Patel also offers his take on hot start-ups to keep an eye on, digital gurus to follow and how he’s spending his 2020 conference budget.
A career is a winding road, and leadership consultant Lynn LaPierre’s is no exception. She started off studying neuropsychology then law. While poring over brain scans or legal documents, however, she missed the connection with people. She’s been on the talent side ever since, specifically in life sciences. Coinciding with the reveal of MM&M’s Best Places to Work winners, LaPierre joins MM&M executive editor Marc Iskowitz to discuss how the route to the top has changed in biopharma, why pharma is shedding jobs now and where the hot jobs will be going forward. She also weighs in on salary inequality and ways recruiters are addressing diversity & inclusion in the workplace.
MM&M's Steve Madden spoke with Spectrum Science president Michelle Gross and chief creative officer Justin Rubin about Spectrum Science's recently unveiled corporate rebranding, and what it's like to turn the rebranding focus on yourself.
MM&M's Steve Madden and Larry Dobrow sit down with PRWeek's Frank Washkuch to deconstruct the fourth annual ranking of the Top 50 Health Influencers. They're joined by vaccine advocate and MM&M Platinum Award winner Ethan Lindenberger, who recounts his unique path towards becoming a health influencer.
In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Matthew Montelongo, global head of business development in healthcare at conversational-AI firm Orbita, about the company's session, its new research measuring consumer adoption and sentiment for voice assistants in healthcare, barriers to uptake, and what he's gleaned over the first two days of the conference.
In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Wego Health's David Goldsmith, for his take on Facebook's just-launched tool for preventive health, untapped areas in mining the patient voice, and what he's gleaned over the first two days of the conference.
In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Seqster's Ardy Arianpour, founder and CEO, about his session, the health-data interoperability company's just-announced deal with La Jolla Institute for Immunology, its future plans, and what he's gleaned over the first two days of the conference.
In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Dan Trigub, head of Uber Health, about the company's session, its just-announced EHR deal with Cerner, ride-sharing's place in the ongoing evolution of social care, and what he's gleaned over the first two days of the conference.
In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Lisa Bookwalter, director, Twitter client solutions, health, to talk about her session, what Twitter is doing to stop the spread of misinformation, social platforms as conduits for public-health info, and what she's gleaned over the first two days of the conference.
In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Lisa Bookwalter, director, Twitter client solutions, health, to talk about her session, what Twitter is doing to stop the spread of misinformation, social platforms as conduits for public-health info, and what she's gleaned over the first two days of the conference.
In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Kirsty Whelan, SVP strategy and insights, Imre Health, to talk about which sessions she viewed through a patient-experience and wellness lens, what she's gleaned over the first two days of the conference, and her overall takeaways.
Live from the Point of Care Communication Council industry summit, MM&M's Larry Dobrow sits down with PatientPoint CEO and PoC3 co-chair Mike Collette to discuss the state of the point-of-care union.
MM&M's Steve Madden and Larry Dobrow sit down to recap the MM&M Awards which took place on October 10 in NYC. They discuss the judging process, the winners and ideas for next year's big event.
MM&M senior editor Larry Dobrow sat down with Quinnipiac University student Peri Bongiovanni to discuss her past internships, the wage gap and Quinnipiac's biomedical marketing program.
MM&M"s Larry Dobrow sits down with Nate Gross, co-founder of Doximity and Rock Health, to discuss Doximity's growth and how the company became an invaluable part of most physicians' professional lives.
Sebastian Guth was named president, Bayer Pharmaceuticals, Americas region, in December 2018. He talks with MM&M’s Marc Iskowitz about his first year in the role, where Bayer’s restocking its pipeline and how he plans to ramp up commercial activity before two big brands go off-patent. The episode concludes with a lightning round, during which Guth addresses the trend of big companies ditching their chief marketing officer (CMO) role, a job he held prior to taking his current position.
Last week, results of the Gallup poll showed pharma tumbled to rock bottom on the list of consumer industry reputation, just below the federal government. For a sector that has struggled with its image, this was a new low. But beyond that, the findings also suggest a reexamination of pharma’s marketing priorities may be in order. Mark Bard, co-founder, Digital Health Coalition, puts the poll results in context, shares related data from a recent DHC benchmarking study of 20 pharma companies, and gives us a rundown on trends we should keep an eye on later this year and into next.
From Nike to Patagonia, Uber to Airbnb, brands are weighing in on societal issues. Does this make sense, and can healthcare brands stay completely neutral in the current political climate? MM&M's Marc Iskowitz talks with Karen Tibbals, author and former market researcher for Novartis and Merck whose subsequent ethical and religious education offers her a unique skill set to answer these questions.
VMLY&R's Howard Courtemanche and Tom O'Connell join MM&M's Larry Dobrow to talk agency brands and discuss the continuing evolution of the modern healthcare agency.
Intouch Group's EVP, innovation and media Justin Chase joins MM&M senior editor Larry Dobrow to talk the evolution of AI tactics in pharma.
In this episode, members of the MM&M editorial team explain their new Weekly Franchises, a set of columns in which the reporters bring you the best of their beats, from media to policy, creativity to the future of healthcare marketing. Those columns make their debut this week.
Where will we see caregivers and patients look to flex their consumer/activist muscles? What are healthcare companies doing to catch up with Amazon, and how should biopharma companies view the latest moves among big pharmacies and insurers? Serial health-econ forecaster Jane Sarasohn-Kahn sorts it all out for MM&M’s Marc Iskowitz on this week’s episode of The MM&M Podcast.
MM&M's Larry Dobrow sits down with Georgette Pascale and Christian Rodgers of Pascale Communications to discuss pharma's social media evolution and effective strategies for dealing with trolls.
Amy West, whose pharma career has taken her from brand manager to head of US digital health strategy for Novo Nordisk, shares her take with MM&M’s Marc Iskowitz on three areas where marketers are wading deeper into the tech space: clinical trials, partnering with startups and data privacy.
Continuing the theme of this month’s issue — Agency 100 — Marc Iskowitz speaks to Renee Wills, client lead and cofounder for A100 member Brick City Greenhouse about the firm’s virtual work style, how the agency model is evolving and what her network-to-indie career path says about the state of the agency world.
As the 2019 Agency 100 makes its online debut, co-hosts Marc Iskowitz and Larry Dobrow sit down to unpack the content package from this much-anticipated issue. The two editors take listeners behind the scenes to share trends, anecdotes and observations accumulated from their years assembling this bellwether body of in-depth reporting.
Following the close of Monday's live judging day for the 2019 MM&M Awards, Marc Iskowitz, MM&M executive editor, sat down with jury chair April Mitchell, US and global head of CNS marketing at Otsuka, for a debrief. Mitchell shared her thoughts on the quality of the submissions for this year's awards, the overall state of work in the industry, and the implications of innovations like voice tech and digital therapeutics for pharma marketers.
MM&M's Marc Iskowitz interviews MM&M editor-in-chief Steve Madden, who is reporting from Cannes this week. The two take a deep dive into the winning work at the Lions Health awards, including McCann Health Shanghai’s Breath of Life initiative for GSK — the first recipient of a pharma Grand Prix since 2016 — as well as its counterpart on the health and wellness side, IKEA’s Thisables effort by McCann Tel Aviv. Madden also shares his thoughts on the significance of those wins for the healthcare industry and reflects on his last few days in the Cote d'Azur — a “tough” assignment for any reporter.
"Health is the new sexy." So says Wendy Chan, executive creative director at McCann Health, which took home a Pharma Grand Prix on Monday for its Breath of Life initiative. Chan and Matt Eastwood, global chief creative officer at McCann, talked to MM&M editor-in-chief Stephen Madden at Cannes about how the idea came about and what the win means for not only the agency but the industry as a whole.
MM&M editor-in-chief Stephen Madden caught up with Rich Levy, chief creative officer at Klick Health, at the 2019 Cannes Lions International Festival of Creativity. Levy talked about what's like being on a Cannes jury, his feelings on technology's impact on creativity, how his new job at Klick is going and why people who work for him need to be willing to fail.
Sara Holoubek, CEO of Luminary Labs, joins the podcast fresh off a panel she led at last week's Hall of Femme event on changes that can prevent employee burnout. She explains why the panel, during which she discussed the decision to move her firm to a 40-hour work week, elicited some strong reaction. Holoubek also talks about research she conducted on how offices are becoming more "human centered," and how that differs from female friendly, and shares an approach to making workplaces less stressful environments for tomorrow’s leaders.
What can data tell us about the opioid crisis? IQVIA’s Michael Kleinrock, who trained as a journalist and is now a research director at the firm’s Institute for Human Data Science, joins us from the floor of the BIO convention, taking place in Philadelphia this week, to discuss a panel he moderated on solutions to curbing the epidemic. Kleinrock theorizes as to why neither prescribing patterns (which are at an eight-year low) nor logistics nor current policies have made a dent, as well as the human intersection and need to preserve access amidst the crisis.
Just prior to the long Memorial Day weekend, the FDA gave the nod to Novartis gene therapy Zolgensma for one of the leading genetic causes of infant death — spinal muscular atrophy (SMA). The approval also grabbed headlines when Novartis announced the price: $2.1 million. Who better to talk about this than Michelle Rivera, an analyst with inThought Research who did her PhD in SMA. Rivera speaks with Marc Iskowitz about the pathophysiology of the disease, the SMA drug pipeline and how payers may react to what is the most expensive single-dose drug ever.
Has Seqster discovered the holy grail of interoperability? The San Diego-based startup has developed a tool that pulls health data from multiple EHRs, connecting the fragmented pipes of healthcare. In this episode, Marc talks with Ardy Arianpour, CEO and cofounder of Seqster, about how his team happened upon a solution to a problem that has stumped the likes of Microsoft, Google and Apple.
Sharon Callahan, CEO of TBWA\WorldHealth and chief client officer of the Omnicom Health Group, joined MM&M senior editor Larry Dobrow to discuss the state of the network-agency union and industry diversity. She also weighs in on the hazards that come with HHS' new rule on the disclosure of pricing information in TV ads.
Recorded live from the MM&M Transforming Healthcare conference at the Edison Ballroom in midtown Manhattan, this episode of the podcast features Megan Coder, executive director of the Digital Therapeutics Alliance. She and Marc talk about which are the leading firms in digital therapeutics, what the relationship is between DTx firms and pharma/payers, and how those in the discipline are using RWE studies to prove their value.
Long-time agency boss Andrew Schirmer, who’s about a year into his latest role as CEO of Ogilvy Health, stopped by to talk with Larry and Marc about the WPP shop’s integration with Ogilvy and where health fits into the holding company’s three-year turnaround plan. In this wide-ranging interview, Schirmer also spoke candidly about the state of DTC advertising, his top picks for standout creative and the involvement of agencies in public health.
We're calling today's episode of The MM&M Podcast "Not Your Father's Dudnyk" during which Marc Iskowitz and Larry Dobrow interview Tom Dudnyk about why he started his own agency and discuss the Transforming Healthcare conference panel about the future of value-based reimbursement.
Marc Iskowitz and Larry Dobrow speak with Karen Newmark, executive director of the Point of Care Communications Council (POC3), about how she’s working to restore advertiser confidence in the POC channel, the recent infusion of media buyers to the group’s membership, and new verification and validation standards coming out in May.
MM&M’s Alison Kanski and Marc Iskowitz speak with Nancy Beesley, president and founding partner of HCB Health, about what Tuesday’s spin-off of eye-care client Alcon from Novartis means for her agency, building out Austin’s budding med-comms industry, and how the ex-Long Islander has adjusted to life in the Southwest.
You’ve heard them on countless pharma DTC ads. But who are the people behind the voices? We find out on this week’s episode of The MM&M Podcast, which features veteran voiceover actors Joey Schaljo and Debbie Irwin. The two women, who are friends in real life, talk about how they broke into the industry, why pharma is such a competitive space to work in and what some of the biggest challenges are that they face in their jobs.
Is pharma a good partner for health tech startups? This week’s guest on the MM&M Podcast, Priscilla Beal, certainly thinks so. Beal, who heads up Bayer’s US healthcare innovation team, tells us about specific digital health programs in pharma’s open-innovation ecosystem. She also previews her keynote at the upcoming MM&M Transforming Healthcare conference.
In our third mini episode recorded at South by Southwest, Erin Hagan, deputy director of Evidence for Action, talks to Larry Dobrow about the work her organization does in the area of research funding, some effective techniques for building relationships, and providing backing for research of contentious topics like gun violence and immigration policy.
In our second mini episode recorded at South by Southwest, Larry Dobrow chats with entrepreneur Bill Rancic about his involvement with Astellas Oncology and his support of the C3 Prize, what improvements he believes should be made in cancer care, and how he and his wife used their celebrity to advance their cause.
In this mini episode of the podcast recorded at South by Southwest in Austin, Texas, Larry Dobrow sits down with Eugene Lee, EVP, MD at CMI/Compas, to talk about how the health track at the festival has changed over the years, some emerging trends in healthcare, and what the best way is to experience SXSW.
Marc and Larry speak with David Weingard, CEO of Cecelia Health, about how digital health is powering pharma's latest patient support paradigm and the panel Weingard is moderating on the future of value-based reimbursement at MM&M's 2019 Transforming Healthcare conference. The guys also get David's take on recent developments in diabetes drugs as well as the Health & MedTech Track at SXSW.
Marc talks with Tayla Mahmud, EVP, business development at Razorfish Health, about the lack of diversity in drug development and its downstream effects on promotion, as well as her roundtable ("Journey to a diverse boardroom") at MM&M's upcoming Plus One event, and strategies for recruiting and nurturing more diverse leaders.
Marc Iskowitz and Larry Dobrow welcome MM&M’s new editor-in-chief, Stephen Madden, to the fold and interview the new EIC about his role and plans for the brand, highlights from his storied publishing career, and which of Boston’s professional sports teams will be next to win a championship.
Jeff Erb, president of the global healthcare media agency Healix, chatted with MM&M editors Marc Iskowitz and Larry Dobrow about his experience in music and film, what it means for Healix now that it's joined the POC3, and where he sees healthcare marketing going in 2019.
In our first full-length episode, Becky Chidester, CEO of Wunderman Health, joins MM&M editors Marc Iskowitz and Larry Dobrow to discuss the integration with WPP, health’s #MeToo moment, and agency evolution in 2019.
Welcome to the new MM&M Podcast! In this teaser, MM&M editors Marc Iskowitz and Larry Dobrow introduce themselves and tell listeners what they can expect to hear in this sure-to-be enlightening and entertaining biweekly look at the world of healthcare marketing.
Go ahead and hit that "subscribe" button, and then come back next week for our first full-length episode.
Music by Lee Rosevere. For more of Lee's music, visit http://happypuppyrecords.ca.