Straight Talking - International Digital Marketing Podcast: Recent Episodes
Lynsey Sweales
Straight Talking shares insights, updates and useful bits and bobs on all things digital for national and international organisations.
Our biweekly podcast is here to help everyone from CEOs to the Head of Global Marketing stay up to date on digital marketing and as well as improve the performance of their marketing.
The content will help B2B and B2C organisations not only improve their online presence but focused on the customer and profitability.
Alongside episodes that might have a digital channel focus, we will also share the latest digital marketing updates each month. This will save you the time of Googling and you can simply listen and action where appropriate.
Enjoy and I hope you find our podcast useful and actionable.
Best Wishes
Lynsey
For more details visit https://socialb.co.uk/
90% of job seekers use LinkedIn as part of their search which might not be surprising but you might be surprised to know that X is the next most popular platform at 57%!
Are you using the right platforms for recruitment? Do you know how to attract passive candidates, promote company culture and cut the costs of recruiting? Join our digital marketing expert Amy and training executive Evangeline as they discuss the surprising facts about social recruitment you may not know.
Digital marketing gallops along and it’s a struggle to stay up to date.
Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena.
In this issue, we cover the following:
- Google Introduces Gold Verification Badges
- Social Media Ad Spend Declines for the First Time Ever
- Amazon and Pinterest Ads Partnership
- TikTok's New Product: Pulse Premiere
- The End of Search Engines for Shopping?
Digital marketing gallops along and it’s a struggle to stay up to date.
Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena.
In this issue, we cover the following:
- Google Rolls Out Core Algorithm Update March 2023
- GA4 Audience Builder Now Available Through Google Ads
- Two New Ad Types From Instagram
- Knowledge Graph - The First CMS to Generate Its Own Content
- Open-Source ChatGPT Clone Dolly Makes Its Debut
- Ways To Better Optimise Product Listings For E-Commerce
As a small business, do you know where your audience is on social media? How much time should you spend on social media for your business? What type of content should you be putting out on social media to promote your small business? Listen to our latest podcast episode where Lynsey and Carol discuss all of these questions and more!
Digital marketing gallops along and it’s a struggle to stay up to date.
Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena.
In this issue, we cover the following:
- Google Has Updates Its Link Guidance
- Google Launches Bard, Its Version of ChatGPT
- Meta Launches Meta Verified Subscription Service for Blue Verification Badge on Facebook and Instagram
- TikTok's Creativity Program Beta Offers Monetization Opportunities for Longer Content
- Facebook Ads Introduces New Features to Enhance Targeting and Shopping Capabilities
Digital marketing gallops along and it’s a struggle to stay up to date.
Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena.
In this issue, we cover the following:
- New Experiments Feature Being Rolled out for Performance Max
- YouTube Launches New Analytics & Custom Shorts Thumbnails
- Google Changes “Remove Redundant Keywords” Recommendation for Google Ads
- YouTube Introduces New Monetization Terms for Partner Program
- Twitter Introduces New ‘Search Keywords Ads’ Feature to Boost Ad Revenue
- LinkedIn Unveils Seven New Features for 2023: Improved Video Accessibility, Job Search Updates, and More
- Account-level Negative Keywords On Google Ads
- Instagram Will Return Focus on Photos in 2023
- Web3 Experts Predict 2023 Trends for AI & NFTs
If you’re still feeling blue (when is this month going to end?!), make sure to tune in to our informal chat around personal wellbeing and habits that can improve your day.
A very different one from our usual topics, but this is a major focus in our team.
Why should you focus on your team’s wellbeing at work? How can a culture of wellbeing boost productivity amongst staff? Charlotte, Georgia and Alex answer these questions in today's episode.
Digital marketing gallops along and it’s a struggle to stay up to date.
Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena.
In this issue, we cover the following:
- Is Authenticity Going To Be The Biggest Social Trend For 2023?
- Instagram Updates for the Start of 2023
- Instagram Audience Targeting For Facebook and Instagram Ads
- Google’s Link Spam Update
- Built-in Landing Page Report To Be Rolled Out In Google Analytics 4 (GA4)
- WordPress Announced A Security Release To Fix More Than A Dozen Vulnerabilities Of Varying Severity, Affecting All Versions Prior To 6.0.3
- Join Us On A Free Webinar To Kickstart Your Year!
In this episode, Carol and Lynsey discuss the advantages of being B2B in the digital world and how you can make the most of it for your B2B organisation.
Digital marketing gallops along and it’s a struggle to stay up to date.
Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena.
In this issue, we cover the following:
- New Ad Targeting Options Launched by Twitter
- New Business Search Functionality Launched by WhatsApp
- TikTok Launched New Audience Insights Tools
- LinkedIn has Launched Native Post Scheduling
- Twitter users moving to Mastodon
- YouTube Shorts is Experimenting With Expanded Shopping Features
- Universal Search: Shopify Testing Feature That Will Compete With Google.
Carol and Lynsey chat through the core 2023 digital marketing trends and how your organisation should prepare.
Whether you are a B2B or B2C organisation this podcast will help you to get ahead and think about where to prioritise your efforts to 2023.
Digital marketing gallops along and it’s a struggle to stay up to date.
Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena.
In this issue, we cover the following:
- Six New Updates to Facebook Groups
- TikTok Plans Opening Warehouses in the U.S.
- YouTube Shorts Adds Voice Narration
- New Features for Google Ads Performance Max Campaigns
- New Features for GA4, including a new homepage and custom channel groupings
Digital marketing gallops along and it’s a struggle to stay up to date.
Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena.
In this issue, we cover the following:
- Six New Updates to Facebook Groups
- TikTok Plans Opening Warehouses in the U.S.
- YouTube Shorts Adds Voice Narration
- New Features for Google Ads Performance Max Campaigns
- New Features for GA4, including a new homepage and custom channel groupings
There are lots of terms banded about in the digital & ecommerce space. Conversation Rate Optmisation (CRO) is one of them and one that when implemented well could add huge value to your bottom line.
Given the importance of CRO and the questions we often get asked, we felt it would be helpful to share our knowledge on this subject.
I chat with our Head of Strategy Andrew and cover the following questions along with some great examples:-
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What is conversion rate optimisation and why is it important?
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Where does it fit in your digital strategy
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How can you measure CRO
Best Wishes
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this issue, we cover:
- Twitter’s New Feed Options Look To Help Users Discover More
- TikTok Adds Downvote Button For Comments
- Google Introduces 9 New Shopping Features
- Three New LinkedIn Page Updates To Help You Connect With Your Audience
- Canva’s Updates for Content Creators in 2022
- TikTok Copies BeReal Image Format
Best Wishes Lynsey
With Lynsey up a mountain in Nepal raising funds for The British Red Cross Charlotte & Su kindly step in to ensure you stay up to date.
In this podcast, they share hints, tips and guidance on planning a successful seasonal campaign.
If you'd like to support the British Red Cross https://www.justgiving.com/fundraising/lynsey-sweales?fbclid=IwAR1HSpnXv7DWOS-PykXAEaaCqnvA1iFp_yKn7NIaWetXtPP8jQvmc8Kwey8
Tips mentioned in the podcast
https://socialb.co.uk/blog/black-friday-marketing-ideas-2022/
https://socialb.co.uk/blog/halloween-marketing-ideas-to-level-up-sales-this-october/
https://socialb.co.uk/blog/9-tips-to-start-preparing-for-christmas-this-year/
Best wishes
Charlotte
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this issue, we cover:-
- LinkedIn Visual Updates for Content Creators
- Updates for Instagram Reels Including Community Stickers
- Social Media Trends for Teens in 2022
- YouTube Adds New Podcasts Section
- TikTok Introduces 3 Types Of Shopping Ads
- Google Introduces Digital Out-of-Home to Display and Video 360
- Helpful Content Algorithm Update Will Change How Google Prioritises Content
Best Wishes Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this issue, we cover:-
- LinkedIn Visual Updates for Content Creators
- Updates for Instagram Reels Including Community Stickers
- Social Media Trends for Teens in 2022
- YouTube Adds New Podcasts Section
- TikTok Introduces 3 Types Of Shopping Ads
- Google Introduces Digital Out-of-Home to Display and Video 360
- Helpful Content Algorithm Update Will Change How Google Prioritises Content
Best Wishes Lynsey
Email marketing; one of the best channels for ROI, one of the biggest opportunities missed and often one of the most abused channels.
In this podcast Somya and Lynsey chat about each one of these three areas, sharing hints, tips, and of course examples of brands doing a great job.
So whether your email marketing has so far been a non-starter, you have fallen into the tick box of sending an email because that's what you do 3 times a month or you don't know why or what the opportunities are for your brand to be tapping into emailing then listen in!
Happy listening )
Best wishes
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this issue we cover:-
- 3 New Creation Tools Launched for Google Ads
- LinkedIn Business Manager Enters Public Beta
- YouTube Announces Shopify Integration
- Google Analytics 4 Now Reports On Performance Max & Smart Shopping
- LinkedIn Is Testing Carousel Posting Option
- New Advertising Platform on Deliveroo
Best Wishes Lynsey
FMCG brands typically lack real insight and data on their customers. Having traditionally sold their product via retailers and market places they have relied on mass marketing and retailer customers to do this for them.
As we move into a world where consumers want more relevant and engaging relationships with brands, FMCG brands not only have an opportunity to step into this space but understand their audience better.
With social media is a logical step for brands to do this, Somya and Lynsey chat through the challenges, opportunities, examples, and how to utilise social media advertising to help overcome this challenge.
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this issue we cover:-
- Google Search Console Report Update
- Shopify Unveils New Updates & Features
- Instagram’s Main Feed Is Going Full Screen
- Try On Shoes On Amazon
Best Wishes Lynsey
Want to know what truly consumer-centricity looks like?
In this podcast I share and bring to life 3 brands smashing consumer centricity out of the park.
From varying sectors (outdoor clothing, health drinks, and laundry products) each of these brands have their own ways as well as some things in common.
Listen in to not only find out who these brands are but what they do to be so consumer-centric and some insights on how you might be able to focus more on the consumer-led approach.
The brands mentioned in this podcast are
https://smolproducts.com/
https://www.trekitt.co.uk/
https://mojudrinks.com/
We'd love to hear about any brands / retailers who you think are truly living and breathing the consumer. Let us know, we'd love to hear
Best wishes
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this issue we cover:-
- Announcements From the Google I/O Conference
- Recurring Notifications On Facebook Messenger
- Separate Data Tabs For Different Types of Youtube Content
- Imagine Any Photorealistic Scene with Google’s ‘Imagen’
- TikTok Announces New WooCommerce Plugin
- Google Rolls Out New Ad Tools Including Youtube Shorts Promotions
Best Wishes Lynsey
Evie and I chat through the most common questions we’re getting asked right now by organisations around their digital strategies.
From the latest economic factors, audiences, being agile, staying ahead, and looking around the corner for what's next.
We hope you find these answers useful for your organisation.
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this issue we cover:
- Instagram Expands Live Testing of 90 Second Reels
- Instagram Tests Out ‘Templates’ for Reels
- LinkedIn Adds New Profile Links and Newsletter Promotion Options
- Twitter Tests New Options of Content Formats
- 3 Strike Policy Rule for Google Ads
Best Wishes Lynsey
TikTok, is a platform we’ve pretty much all heard of but, should you use it? How does it work and how should you take the leap?
In this episode Lynsey and Somya chat through
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decoding the myths
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how the TikTok algorithm works
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how to take advantage of this platform for your organisation
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some examples of brands who've done well and ones that have had to rethink their TikTok plans
Enjoy!
Lynsey
Ecommerce, offline, social commerce, instore, curbside, click and collect, as a consumer we have such a spectrum of ways to purchase things today. As a brand, one of the biggest challenges they face is how to meet the demands of the shopper and how to ensure a joined-up omnichannel experience.
If there is one thing keeping brands up at night (amongst first-party data, supply chain, and recruitment) Omnichannel is it!
In this podcast Lynsey & Cara from Salsify chat through actionable insights from their latest global Consumer Report.
Grab your pen, a big notepad, cuppa, and get ready for some great takeaways
Enjoy!
You can also grab a copy of the report here https://www.salsify.com/resources/report/2022-salsify-consumer-research
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this issue we cover: * You Can Now Create Design Patterns on WordPress * TikTok Develops Tools for Impactful Competitor Research * Short Titles For Products on Google Shopping Ads * Instagram Adds Moderators To Live Streams * Google May Surface More Short-Form Video In Search Results * Meta Adds New Ways To Grow & Manage Facebook Groups * YouTube Adds New Live Features, Introduces ‘Live Rings’ * TikTok Launches Search Ads in Beta for Selected Partners * Amazon shuts bookstores to concentrate on their grocery chain * Amazon now showcasing brand logos in the search bar
Best Wishes Lynsey
In this podcast, Lynsey chats with Simon Kemp who is the brains and data expert behind the Digital 2022 Global Overview Report. Lynsey and Simon dig into the eCommerce findings of the data and share key actionable take aways brands should consider and implement to win in 2022. To read this year's (and previous ones) head. to https://datareportal.com/
We hope you found this podcast useful
Best wishes
Lynsey
Molly and Lynsey chat about recruitment challenges. Whether you are someone looking for a new role or an organisation recruiting social media can play a key part. Listen in to find out about what challenges organisations are facing, how they are overcoming them plus some key insights and data from Molly
Other useful resources
Free webinar - Harnessing social media for recruitment - bit.ly/3J8TFg5
Blog - Top 5 ways to discover quality candidates using online recruitment bit.ly/3MLKF2C
Looking for some upskilling? - bit.ly/3q6MPAk
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this issue we cover:
- Microsoft Advertising Now Available in 29 More Countries
- Instagram takes a stand against recycled content
- Meta drops out of top 10 most valuable companies
- LinkedIn debuts its own podcast network
- Meta Launches Facebook Reels to All Users
- Instagram introduces ‘Like’ feature for stories
- Wave is to Become the First Fully Virtual DJ in the Metaverse
- Tailwind Releases Report on Design Trends for 2022
- Digital World Summons Support for Ukraine
Best Wishes
Lynsey
PS if you'd like to support the British Ukrainian Aid here is the link https://www.justgiving.com/fundraising/lynsey-swealesukraineaid
Google has launched the second product review update and it’s intended to help websites that offer in-depth reviews that help users make an informed buying decision.
Google has also listed two new best practices that you can use to improve your product reviews and overall website ranking.
1) Include more multimedia in your product reviews to support your expertise and showcase authentic content
2) Provide links to multiple sellers, which will give your readers options to purchase from the merchant of their choice.
This new update will promote review content better than the age-old templated information available online.
Google will be promoting these in-depth product reviews in their rankings. If your website is offering product review content, it is important that you check how your rankings have been impacted because of the update.
This podcast with Su shares all you need to know and more importantly action to help sell your products profitably.
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this issue, we cover:-
- TikTok Experimenting With Paid Subscriptions
- Google Search Console Has New Desktop Reports
- Meta Plans to Establish an NFT Marketplace
- LinkedIn’s Report About Company Culture Trends for 2022
- Meta to Build a Foundation of Transparency for the Future of Virtual Influencers
- Google’s New ‘People Search Next’ Feature
- Google Proposes New ‘Topics’ Approach to Replace Cookie Tracking
- TikTok Launches ‘Instant Pages’ Ad Display Option to Improve Promotions
- Twitter Launches NFT Profile Picture Verification
- TikTok Tactics Gives Marketers a New Training Course on the Platform
- Instagram Will Be the Key Focus for Many Marketers in 2022
Best Wishes
Lynsey
Are you a social media manager looking to advance your business development plan? Do you want to understand more ways to use social media for personal and professional growth? Georgia shares with Lynsey why a strong social media strategy is essential for your business development and long-term career goals.
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
- Instagram’s ‘Take a Break’ Feature
- Youtube’s ‘Places Mentioned’ Feature
- The Resurrection of Email Marketing
- YouTube Studio app is updated with more desktop-like features
- Twitter Adds Auto Captions for All Video Uploads in Tweets
- Instagram has officially launched Reels Visual Replies
- Google’s New Product Reviews Update
Best Wishes
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
- New Microsoft Clarity Analytics Tool Launched
- Snapchat Launches New AR Shopping Showcase As Part Of Its Holiday Season Strategy
- Instagram Adds Option To Delete Individual Posts From Carousels
- Instagram Launches Live Test Of Longer Videos In Stories
- Phone Calls Can Now Be Counted As Conversions Through Google Ads
- No More Dislikes On Youtube
- Google Drops Deadline For Mobile-First Indexing
- WordPress 5.9 Will No Longer Be Released In December 2021
- UK Retailers Have Their Biggest Ever Black Friday Event
- Amazon To Stop Accepting Visa Credit Cards
- Sainsbury’s Has Adopted Amazon’s Cashierless Retail Technology
- Is Amazon’s ‘In Stock Head Start’ Making Retailers’ Lives More Complicated?
Best Wishes
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
- Googles roll out of eco-friendly filters
- Instagram updating IGTV and live streaming features
- Facebooks rename to Meta
- Consumer shopping stats and predictions around the Christmas shopping season
- Buying cars on Amazon
Best wishes
Lynsey
Consumer centricity & data insights are absolutely key if you want to win the sale.
In this podcast Lynsey chats with Didrikson's Ecommerce Manager Daniella Johansson about their journey into digital, going international, how they focus on winning the sale and what a great product page needs to look like
Tips galore for any business that is looking to improve their sales online or venture into international selling.
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
- Amazon offering credit
- Twitter offering a paid subscription service
- LinkedIn move aware from Stories
- Dark theme browsing for Google and LinkedIn
- Google ads update and change for June 2022
- Microsoft ads now offering attributes
Best wishes
Lynsey
Many organisations struggle to create great content that resonates with their audience.
Lynsey chats to Tony from APNIC who not only have they managed to create great content but most of it comes from their audience!
Tony shares some great tips so make sure you have a notepad ready.
Enjoy )
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
- Instagram replacing Swipe-up links with link stickers
- Pinterest launches new content series
- New Bing Webmaster tools
- Google Spam links update
- Amazon overtaking Walmart!
- Google improves search results via page titles
- Tiktok moves into eCommerce with Shopify
Best wishes
Lynsey
As an independent retailer, you are likely juggling your store, accounts, stock, customer services, marketing, sales, and your social media.
It can be a real juggle to manage everything and keep your social media up to date.
Lynsey chats to SocialB colleague Amy where they share lots of actionable hints and tips to get you on track with using your social media effectively.
Best wishes
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
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Facebook Campaign Ideas Generator
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Instagram Reels update
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Clubhouse out of beta
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Instagram story translations
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Tik Tok launches Spark Ads
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Google July Core Update
Best wishes
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
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Facebook commerce updates x 4 of them!
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Google Search Console Insights
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Googles new Inaccurate Availability policy
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Spotify Greenroom launch
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Instagram desktop features
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Google third-party update (delay)
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NEW - topical spotlight on brands who aced it during June
Best wishes
Lynsey
Brand storytelling on social media influences your customers increases your brand awareness and attracts new followers. Your story is how your company will be remembered by customers. Building a unique brand story on social media involves telling it through different social platforms. Lynsey talks to Jonathan Trippet about why your company should be storytelling.
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
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LinkedIn adds a boost button
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Google Meet improvements
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Google ads updates for the travel industry
-
Bing's latest new Shopping features
Best wishes
Lynsey
Many organisations waste leads as they don't have the right process in place or don't take the right steps to identify the right leads in the first place.
Sarah from Find New Business & Lynsey chat about their top tips on the importance of B2B organisations having the right sales process in place.
Full of actionable tips this podcast is well worth a listen if you want to be stepping up your sales figures for this year.
If you'd like a copy of the document referred to in this podcast please email Lynsey@socialb.co.uk with the subject line mentioning this podcast
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
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Google launches new Page Experience Report
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Auto-Applied Recommended Available in Google Ads
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Instagram launches 'Instagram Insider' Digital Magazine
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TikTok launches Lead generation ads
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iOS 14.5 has arrived; the impact on tracking and ads
Best wishes
Lynsey
Lynsey chats to Rand Fiskin about creating powerful content, not just creating content with no real purpose. Rand shares how his software could help all kinds of marketers but also how he educates his own target audience about a product they don't know they need yet, a tricky stage that is often overlooked by marketers. This podcast is packed full of tips you can try yourself today and really makes you think about your customers' intent. Head to https://sparktoro.com/ to learn more and for a free trial.
we hope you enjoy the podcast
best wishes
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
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Facebook testing audio rooms
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Bing Ad suggestions
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Google dropping third-party cookies
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ASA cracking down on influencers
Best wishes
Lynsey
In this podcast, Lynsey chats with Simon Kemp who brings to life actionable insights your organisation can take away from the latest We Are Social / Hootsuite Digital 2021 Global Report.
Now in its 10th year, this report is jammed full of data. But data is simply numbers to a business unless they apply context and decipher what's relevant to them.
Lynsey and Simon chat through some key actionable points to help use this latest report to make better decisions for 2021. To read this year's (and previous ones) head. to https://datareportal.com/
We hope you found this podcast useful
Best wishes
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
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Google Search Console releases new Associations functionality
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LinkedIn updates Pages with new features
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Google My Business roll out Messaging on the web
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insightful stats and thoughts on what's been happening in the influencer space
We hope you find the updates useful
Best wishes
Lynsey
This podcast has been taken from a SocialB YouTube Live Stream Lynsey did.
In this podcast, Lynsey will share with you her top 3 really actionable and detailed tips to increase your sales and conversions on your ecommerce website. Don't worry these tips are for B2B and B2C organisations.
Websites mentioned in this podcast are:-
https://web.dev/measure/
https://www.dunelm.com/
We hope you found this podcast useful
Best wishes
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
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YouTube's hashtag search results
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Google Search Console & the new News performance report
-
LinkedIn adding swipe up to stories
-
How fashion and travel influencers are approaching lockdown 'business' travel
We hope you find the updates useful
Best wishes
Lynsey
Exploring and/or expanding your organisation overseas is potentially the biggest missed opportunity.
Paul and I chat through and share our 5 top actionable tips to international digital marketing. As always we share our tips, a logical approach to adopt, and more.
Enjoy!
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
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Google Ad Lead Forms
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Twitter's new Audio Spaces
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LinkedIn's new Product Pages
-
Google mobile first index
We hope you find the updates useful
Best wishes
Lynsey
Lynsey & Ed chat about the differences between audiences & communities and what you need to do action to really tap into the latter.
Anyone can have an audience on social media but if you want to create a community then listen in!
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
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Various Instagram updates
-
Twitter Fleets
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Youtube audio only ads
-
TikTok joining forces with Shopify
We hope you find the updates useful
Best wishes
Lynsey
When did you last use your voice rather than typing to carry out a task, find something out, or purchase something?
My guess is for the majority of you it might well have been at least once in the last 24 hours.
Voice has and continues to grow at a phenomenal rate & should be on every organisation's radar, plans, and focus. Lynsey chats to James Poulter in this podcast where they will bring you up to speed on voice as well as getting you thinking about how you should be creating plans and implementing your organization to support voice going forward.
This podcast includes:-
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the latest Voices statistics for 2020
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why voice is so important
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how people are using voice search
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how you can focus on winning in voice within your organisation
We hope you enjoy our podcast, do let us know how you get on with improving your website.
Best Wishes
Lynsey
Listen for lots of insights and actionable takeaways
Link to voice commerce report can be found here https://www.vixenlabs.co/voice-commerce-report-2020
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
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Facebook & Instagram new features
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Google Shopping free listings
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Shopping on YouTube
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New LinkedIn features
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New features within Google Analytics
We hope you find the updates useful
Best wishes
Lynsey
How would you feel if your business was accused of racist behaviour for a post you didn’t share? This situation was played out on Instagram (initially) in early October 2020, when a personal fitness instructor shared a new workout that he was launching in the Luton & Dunstable branch of the gym.
Lynsey & Ed chat about the incident along with sharing how it could have been avoided/prevented. We also chat about other examples of where social media posts have caused difficult situations but also the positives that have come from it.
We hope you enjoy our podcast, do let us know how you get on with improving your website.
Best Wishes
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
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Google My Businesses latest features
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Youtube Shorts
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LinkedIn new look
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Pinterest Story Pins
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Microsoft and LinkedIn Targeting
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Google Web Stories Wordpress plugin
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TikTok's latest restrictions
We hope you find the updates useful
Best wishes
Lynsey
If you think influencer many people automatically think B2C. Well, you'd be wrong, there are plenty of B2B influencers out there!
B2B purchases have always revolved around word of mouth and influencer marketing. Social media has built on this with influencers now having access to a much wider audience, which can only be a good thing when it comes to B2B influencing marketing, but it’s not the only way forward.
Respected and knowledgeable influencers are not always easy to come by, and B2B influencers are not as easy to find as B2C influencers potentially. You can’t just Google them and they are very unlikely to have influencer in their title.
Lynsey & Ollie chat through who B2B influencers are, how you can find them alongside how to work with them. Lots of insight, actionable tips, and lots of ideas of how B2B organisations could be taking advantage of this underutilised opportunity.
We hope you enjoy our podcast, do let us know how you get on with improving your website.
Best Wishes
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
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Facebook's new look
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Audio advertising on Google
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Googles latest experimental platform Keen
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Pinned comments & all stories on Instagram
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boom in video content
We hope you find the updates useful
Best wishes
Lynsey
You have your website set up how you want it. Traffic is rolling in and Sales are starting to grow.
What now? How do you scale this up properly?
We’ve worked with many businesses in this exact situation. In this podcast, Lynsey & Paul chat through 4 actionable hints and tips to improve your website performance - regardless of whether you are a b2b or b2c organization.
We hope you enjoy our podcast, do let us know how you get on with improving your website.
Best Wishes
Lynsey
Links to useful resources mentioned in this podcast:-
GTMetrix
Pingdom
PageSpeed Insights
WPEngine
Siteground
Cloudflare
MaxCDN
enhanced e-commerce
Hotjar
WPForms
WPML
WPForms
Formidable
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
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TikTok
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Snapchat rolling out well being mini apps
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Bing's new indexing plugin
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Facebooks latest two features
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Google Shopping Campaign updates
We hope you find the updates useful.
Best Wishes
Lynsey
This podcast is packed absolutely full of hints, tips, tools, and inspiration to help charities, Not For Profits, and NGO's use digital marketing successfully.
Lynsey chats to Francesca from Love The Oceans on how she's used digital marketing channels to help Love The Oceans gain a platform of awareness and reach.
I hope you enjoy our podcast, I'd love to hear from you on how you use social media to drive awareness for your organisation
Enjoy!
Lynsey
You can follow Love The Oceans here https://lovetheoceans.org/
This podcast is packed absolutely full of actionable hints, tips, and tools to help you use social media for B2B automotive or commercial leasing related business successfully.
Lynsey chats to Paul Kirby from Vanarama. Paul shares with Lynsey actionable hints and tips; from starting out on social media to ideas to increase engagement and content planning.
I hope you enjoy our podcast, I'd love to hear from you on how you use social media to drive sales for your business.
Enjoy!
Lynsey
During April 2020, Stackline released its report on “Top 100 Fastest Growing & Declining Categories in E-commerce”. The company reviewed E-commerce sales across the U.S. and at SocialB we have had some discussion and debate about the list.
In the midst of the coronavirus crisis, many of our conversations have been around the amazing ingenuity of companies “pivoting” to offer their goods and services to isolated customers with new focus and priorities. But what about the categories Stackline had found to be the fastest declining, have they been able to revise and revisit their offers?
Lynsey & Simon chat through the examples and what some of the declining sectors could have done.
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
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Microsofts free digital management platform
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Bing ads update
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LinkedIn Stories Feature
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Voice tweets
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Free promoted pins on Google Maps
We hope you find the updates useful.
Best Wishes
Lynsey
This podcast is packed absolutely full of actionable hints, tips and tools to help you use social media for B2B related business successfully.
Lynsey chats to Andy Bounds - an international award-winning sales, presentation, and communication trainer. Andy shares with Lynsey actionable hints and tips he uses on social media to drive awareness and business. Not only does Andy share exactly how he approaches social media for his business but as a bonus shares some amazing sales tips too.
I was lucky enough to have training from Andy over 15 years ago and the value he has added to me, my business, and you if you listen will I believe help you to not only create better content on social media but generate business.
I hope you enjoy our podcast, I'd love to hear from you on how you use social media to drive sales for your business.
Enjoy!
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
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LinkedIn updates on live video, polls, improved stats on video content
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Facebook Shops
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Pinterest spotlight & See it, snap it
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Twitter scheduling
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Google curbside pick up
We hope you find the updates useful.
Best Wishes
Lynsey
Ever feel like you are just making blogs because you know you should? Ever wonder if people love them but never actually do anything afterwards? Blogs are an amazing content asset and when used in the right ways can draw people to your website, build trust with your brand and influence them to purchase. Knowing the purpose or desired end result of your blog is crucial to understanding its performance. Plus measurement shows you what to tweak and test, as well as what to keep doing.
This podcast came from a webinar I delivered in May 2020. As it was so well received we thought we'd share it as podcast.
In this action-packed podcast you will learn
- How to establish your blog objective
- How to pick the right title
- Writing to convert
- Measurement at its best
- Tracking performance – reporting for you and your boss
Enjoy!
Lynsey
These 5 actionable tips will help you to take a step back from just creating content and work on improving your overall performance.
Lynsey and Amy chat through hints, tips and actionable tips to improve your social media performance - regardless of whether you are a b2b or b2c organization.
We hope you enjoy our podcast, do let us know how you get on with improving your website.
Best Wishes
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
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Order your next takeaway via Instagram Stories
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Q1 Google Ad Revenue report - why you should be aware of this
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LinkedIn Ad's new targeting options
We hope you find the updates useful.
Best Wishes
Lynsey
This podcast is packed full of actionable hints tips and tools to help you use social media for customer service successfully.
Lynsey chats to Ian Hacon and Chris Carr Co-Owners of Zaks UK - an American Diner based in Norfolk, UK. They share with Lynsey actionable hints and tips they used social media for including; using it as part of their diligence when considering the purchase, listening to the customers on what needed to change as well as a whole host of gems that every business can learn from.
I'm a huge fan of customer-centricity and this podcast is a real must-listen if you want to up your game with how to use social media for your business. Regardless of the size of your organisation; global brand or small business, I believe this podcast will be hugely valuable to you.
I hope you enjoy our podcast, I'd love to hear from you on how you use social media for your customer service.
Best Wishes
Lynsey
This podcast is packed full of actionable hints tips and tools to help you adapt, pivot and change your business to reflect your audience's wants and needs. Including if its now a totally different audience.
Lynsey and Ed chat through real examples and share their top tips on the importance of really understanding your audience, listening, using data and regardless if your business is b2b or b2c how to adapt and change your marketing to generate awareness and revenue.
We hope you enjoy our podcast, do let us know how you get on with improving your website.
Best Wishes
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
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Google Ads and how Google is supporting SMEs financially with Corona Virus
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adapting content for your audience but also staying front of mind
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Houseparty explosion
Plus much more!
Other useful resources we mention are
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free webinar for taking your training & services virtual https://socialb.co.uk/course/taking-your-training-virtual/
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Rand's article on reading the room https://sparktoro.com/blog/read-the-room/
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Google supporting SMEs https://support.google.com/google-ads/answer/9803410
You can read more about each of these updates here https://socialb.co.uk/blog/digital-round-up-march-2020/
This podcast is packed full of actionable hints tips and tools to help you improve your website conversion rate.
Lynsey and Paul chat through real examples and share their top tips on making your website your best sales person regardless if your business is b2b or b2c.
Useful links
Cashvertising book -
https://amzn.to/2vXqb4m
Hotjar -
https://www.hotjar.com/r/r5ac7b0
We hope you enjoy our podcast, do let us know how you get on with improving your website.
Best Wishes
Lynsey
Online influencers have exploded in recent years.
With 63% of businesses intending to increase their influencer marketing budget over the next year, I felt it was an important subject area to cover with our listeners.
In this jammed backed podcast, I'm chatting with my colleague Ollie Mowles where we share with you:-
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the latest stats on the influencers landscape
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how to approach influencers
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what options you have to work with influencers
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real examples of working with influencers
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the difference between B2B and B2C influencers
I hope you find this podcast useful and actionable, please do get in touch if you have any questions or queries.
Thank you
Lynsey
Digital marketing gallops along and it’s a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena.
In this podcast, we cover:-
- Google Shopping ads are coming to your inbox
- Facebook Messenger launches notification API
- Google Ads offers more granular conversion actions for leads and sales
- Google Search Console New Feature
You can read more about each of these updates here https://socialb.co.uk/blog/digital-marketing-roundup-february-2020/