The Piper Podcast: Recent Episodes
Aaron Watson
The Piper Podcast is Piper Creative. In short, weekly episodes you will get business strategy and wisdom from Hannah Phillips and Aaron Watson.
If you liked Gimlet's first season of "Startup", you'll love this podcast.
The cool thing about Piper Creative is that it’s made up of people. Each of us on the team bring perspectives and ideas to projects that the other wouldn’t have thought of and we can all learn from.
Dan Lampmann has been a part of the Piper Team since August 2019. He spent 6 months as a Creative Apprentice and 6 months on the Piper Video Team. He has been the producer and video editor behind this podcast and Going Deep with Aaron Watson. He’s also worked on other pieces of client and in-house content.
In this episode, Dan discusses his year at Piper and reflects on what he has learned.
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Talent Stacking. It’s when you combine normal skills and become extraordinary.
The Piper Video Team is a perfect example of this ideology. Each of us, HP, AT, and Dan, bring an edge to our videos. It's when we combine our talents that magic sparks and over the last few months we have been experimenting with animation.
In this episode, HP discusses how we went about developing animation as a skill set, how we are applying it to client work, and how we think about the concept of Talent Stacking.
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At Piper, we've conducted more than 400 interviews with CEOs, founders, and executive leaders around the country.
In reflecting on these conversations, we're especially excited to continue following the work of a few local CEOs that are making waves. All five CEOs share these qualities: distinct vision, innovative product or service, and inspiring work ethic.
In this episode, Aaron describes what makes each CEO special and what to expect from them in the future.
Full Interviews:
Rachel Reid: Going Deep with Aaron Watson Episode 363
Bill Sarris: Going Deep with Aaron Watson Episode 415
Jake Loosararian: Going Deep with Aaron Watson Episode 412
Kristy Knichel: Going Deep with Aaron Watson Episode 396
Ryan Green: Going Deep with Aaron Watson Episode 291
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Did you know that Youtube is the 2nd most used search engine in the world? Certainly since the pandemic started, more and more folks are flocking to Youtube for content. We’re all looking to be entertained, informed, and, sometimes, enthralled by the dynamic videos content creators are putting out. Luckily, the Piper Team has been publishing quality content for years and it all culminated in Piper’s best month on Youtube this June.
In this episode, Aaron discusses how the Piper Rundown formula is leading to new subscribers and viewers, how iterating quickly and learning fast led to SEO dominance, and how developing this with a team of talented, focused creatives is only going to lead to more success.
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Piper Creative is proud to bleed black and gold. But what are the benefits and challenges of starting a company in Pittsburgh?
In this episode, Aaron and Hannah discuss why they started the company in Pittsburgh. Aaron outlines the implications of operating a business in a small city, and Hannah envisions the future of Piper.
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Piper has several exercises that allow the team to relax, be creative, and get to know each other.
In this podcast, Aaron talks about these exercises and explains how two distinct factors grant him and Hannah the insight necessary to assign meaningful tasks that reflect the interests and passions of their creators.
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Four weeks ago, while many around the country were being laid off due to COVID-19, Piper onboarded its four Summer 2020 Creative Apprentices.
In this episode, Aaron discusses how Piper began hiring Creative Apprentices, how it has changed over the years, and how they have adapted to COVID-19. He also discusses the benefits and challenges of having interns, and things to consider when hiring interns.
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The Piper Creative TikTok account has 12.2K+ followers and 128.1K+ likes and continues to grow every day.
In this episode, Aaron and Hannah discuss Piper’s TikTok presence (00:10), the future of businesses creating TikToks (01:33), and their strategies on producing content for this app compared to other social media outlets (02:39).
FOLLOW US ON TIKTOK @pipercreative
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Earlier this month, Aaron sat down with the guys over at Movetic for episode 6 of their podcast, Stay Moving Series. Movetic is a San Diego-based branding agency and their podcast is focused on how to think differently in a landscape of constant uncertainty in the markets, aka right now.
In this episode, Aaron discusses the lessons Piper has learned from Barstool Sports. He covers how they have impacted Piper from our content strategy, to how to turn in-house content into sales, and how equity can be a gamechanger for growth.
This is a small part of a much larger conversation. You can listen to the full episode on Youtube and Apple Podcasts.
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It’s been almost 2 years since we started Piper Creative.
We’re convinced that 1 year and 11 months of that was actually just from March to now. However time works, we can report that the State of our Union is Strong.
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Check how many brands you are wearing right now. Check how many brands are around your desk, in your office, in your home, or creators that occupy your screen time. Our bet is that there are a few you constantly check up on. What do you receive from those brands? Is it comfort, energy, laughter, or do they give you inspiration to create?
In this episode, we catch up with HP to learn about the three creators and brands she consistently returns to when looking for inspiration and/or advice.
Check out Hannah’s three below. Tell us who your three sources of inspiration are and why.
- Art Assignment - PBS
- Mango Street Lab
- John Singer Sargent
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This is without a doubt the strangest time to welcome in a new cohort of Creative Apprentices. Before COVID19 shook things up, we hosted three amazing groups and developed the program to be impactful for both Piper Creative and each individual Creative Apprentice that joined us for 10 weeks. Today, we are excited to welcome in a new group and look forward to making some cool stuff this summer.
In this episode, Aaron discusses his focus during this fourth iteration of the program, the reading all apprentices are asked to complete while onboarding, and why he is trusting the rest of the Piper Team to play a role in the development of the Creative Apprentices.
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Facebook, Shopify, Square, Twitter. Almost every massive technology company in the US over the last few weeks has unveiled a plan to maximize their work-from-home strategy and minimize the use of office space. During this period of high volatility and uncertainty to when we might all be able to return to our offices, these plans are huge signals to entrepreneurs and businesses that how we work is changing. We all have to adapt.
In this episode, Aaron discusses how he is wrestling with this question and how the Piper Team is responding. He discusses how he sees his role as the Piper Creative visionary during difficult days, the unique position Piper is in to be dynamic and agile right now, and why it is important that we find some way to interact face-to-face to brainstorm and create our personality-centered content.
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Ideation, feedback, ship. This three-step process for creating client content seems simple, but it’s not easy. Every question, consideration, and step of the process is deliberate and serves a specific purpose.
In this episode, AT discusses that process and the mindset he has to create incredible pieces of client content. He takes us through each step from the first meeting with a client, to the questions he always asks, to the feedback process, and finally to the end product and a happy client.
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Ramin Djawadi, John Williams, Alan Silvestri, and DUCKmaw. What do these four have in common? They all know the power music has to enhance a scene, add emotion to a moment, build drama. All four are musicians who score digital content.
Music is an important attribute of making a compelling video and it should be chosen for a specific purpose. Whether it be in a summer blockbuster or our content, we know the importance of selecting music and have developed a process to do so.
In this episode, HP discusses how important it is to choose music that enhances a video, but never overshadows the message. She goes into the way to use music in a vlog vs. client work vs. video essay, and why the Piper Team goes to one place for all our music needs.
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Clarity. It is one of the toughest things to come by during this time of economic uncertainty and global public health insecurity. Here at Piper, we believe that clarity can come from the diligent practice of our craft and, when it comes to macroeconomics, study of the best possible resources at our disposal.
In this episode, Aaron discusses the resources he frequents the most to find clarity in the macroeconomics of the day and why he feels it is his responsibility to do so for the overall growth of Piper Creative.
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We are entering a recession. Right now is a time to reevaluate our goals, our expenses, and what is truly critical to the success of Piper Creative now and down the line. Aaron and HP have started that difficult process and at the top of the list of crucial pieces: our people.
In this episode, Aaron discusses Piper Creative’s strategy moving forward and why it's our people that will position us to accelerate out of this recession and continue to achieve our personal and professional goals.
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Document Everything. That is what we do here at Piper. We try to vlog everything and share with you our thoughts, our lessons, and our growth. Social distancing has made our traditional structure difficult, but it also let us pour into an idea we’ve been sitting on for over a year.
In this episode, HP discusses Piper’s recent video essays. HP focuses on what inspired Piper to start creating this content, how we structure it, and why she is especially excited about this new artform.
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We like to experiment. We like to try things, fail fast, and make waves. While we may be inside, that doesn’t mean we are taking our foot off the gas pedal. This week we unveiled our new endeavor: Piper Text Messaging.
In this episode, Aaron discusses why we think text messaging is in its 2nd inning as a marketing tool for businesses, the platform we are using, and what you can expect from this service moving forward.
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When Piper was just starting out, we offered curated Instagram content and podcast support. Then we moved to vlogging and LinkedIn content. Each time we grew, we did so by first trying out new strategies and ideas in our own content. Now, with nothing but time on our hands, the creative team has been hard at work expanding our skill sets by learning Adobe After Effects.
In this episode, HP discusses how the team is expanding our skill sets to include After Effects and Animation.
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The Piper team is working remotely. While we all miss being in the office and creating together, we’re grateful for the technology and persistence we all have to stay in touch, stay ambitious, and stay creative.
In this episode, HP discusses how Piper has settled into working remotely. She touches on how we have approached working on in-house Piper Content and completing client work. Also, she discusses how she has been using a simple tactic to check in with everyone on a personal and professional level.
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It’s been a crazy week. Like many small businesses, we’ve faced challenges and been forced to find creative solutions. Luckily, we’re a creative bunch.
In this episode, Aaron discusses the first week of total social distancing and how the Piper Team is still working to create quality content and live our core values. Aaron also projects what the business landscape will look like after this difficult time and the exciting opportunities that will be there for those who are able to weather this storm.
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The Going Deep Summit 3 is being postponed
The severity of the situation presented by COVID-19 and SARS-CoV-2 suggests that it is in everyone’s best interest to avoid these large social gatherings for the next two months.
Our thoughts and prayers go out to everyone in high-risk communities for which this is not a matter of dollars and cents, but a matter of life and death.
We will work with our speakers, venues, and partners to find a new date that can deliver on the programming we’ve developed.
If you need a refund for tickets, we will issue them.
However, our plan is to roll all ticket sales over to our new date once that has been determined.
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~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
How should we set the tone? Who can we trust to kick things off? Who has the passion to set the room on fire? We asked ourselves this question and we came to one answer: Marco Marandiz.
In this episode, Aaron and HP share their thoughts on Marco Marandiz, the Going Deep Summit 3.0 Kickoff Speaker. This episode continues a short series where Aaron and HP highlight all the speakers of the Going Deep Summit 3.0 and tell you why you should be excited to see them on March 28th at the Union Trust Building. Make sure to get your tickets at GoingDeepSummit.com
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
We’ve had some incredible keynote speakers at the last two Going Deep Summits. So much so, we knew we had to find someone who could bring something new to the audience and do more than just expand your mind. We’re excited to say that we found the right person: David Perell.
In this episode, HP and Aaron share their thoughts on David Perell, the Going Deep Summit 3.0 Keynote Speaker. This episode continues a short series where Aaron and HP highlight all the speakers of the Going Deep Summit 3.0 and tell you why you should be excited to see them on March 28th at the Union Trust Building. Make sure to get your tickets at GoingDeepSummit.com
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
The Going Deep Summit 3.0 is right around the corner. In fact it’s 33 days from now and it’s going to be epic. We guarantee that everyone who attends will expand their mind, fill their heart, and grow their tribe. We can say that because of our unwavering confidence in the speakers we have this year.
In this episode, Aaron and HP share their thoughts on one of the speakers of the summit: Jim Gibbs. This episode kicks off a short series where Aaron and HP will highlight all the speakers of the Going Deep Summit 3.0 and tell you why you should be excited to see them on March 28th at the Union Trust Building. Make sure to get your tickets at GoingDeepSummit.com
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
It’s hard to keep track of the amount of renaissances the City of Pittsburgh has gone through. Are we still in the third? Or is it the fourth renaissance? Wait, maybe the fifth…
This city is constantly evolving and Piper Creative plans to be a leader in its future.
In this episode, we share some clips from a recent interview Aaron did for an upcoming podcast series called “Pittsburgh Tomorrow,” produced by Donald Bonk for the Pittsburgh Quarterly Magazine.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
I wonder who is looking at my LinkedIn profile.
I wish I could see what businesses are searching for me.
I could really use an online course on fine art.
If you have also asked yourself any of these questions about LinkedIn: listen up.
In this episode, HP describes her experience navigating LinkedIn Premium over the last month. She provides her thoughts on its navigability, the courses it offers, the insights it provides to your profile, and everything in between. If you’ve been thinking about trying it out for yourself, stop and listen to HP’s thoughts before you subscribe. Hint: CONTENT IS KING.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
Have you ever been listening to a song and thought to yourself, “Haven’t I heard these vocals before? And the bassline? And that guitar riff?” You’re definitely not the only one and chances are, you have heard it before. Music sampling is a common practice in the industry. Everyone from Kanye West to Vanilla Ice has sampled, or stolen, from artists before them.
In this episode, AT describes his new podcast Free Samples and how every episode will uncover the beats and clips of songs that have made their way into some of your favorite top hits. Along the way you will learn about some of your favorite artists’ influences and maybe discover a few new songs you should add to your playlist.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
January is the most hopeful month of the year. Everyone seems to take a moment during the holidays to write extensive lists of resolutions that will direct them through the next year.
What if you don’t like writing resolutions? What if you feel you’re on a strong path and you just want to double down?
In this episode, HP takes a step back from being a creative rockstar to share her approach to personal growth in the new year. She shares 3 specific habits she hopes to build upon during the next circle around the sun.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
Our vlog, This Is Piper, is as much a part of our roots as Panera Bread and team meeting Mount Rushmores. Documentary-as-a-service and vlogging embodies a fundamental principle of Piper: authenticity. It has been a way for us to share the rise of Piper Creative in Pittsburgh and hold nothing back from those who consume our content. Unfortunately, as the company grew, we stopped vlogging as much as we would like.
That’s going to change in 2020.
In this episode, HP discusses the new This Is Piper structure and why we are excited to get back to our roots.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
2019 was a defining year for Piper Creative. We hit our mark in a number of categories and have planted our roots for future success. With 2019 at our backs, we are excited to start several new projects and capitalize on other opportunities.
In this episode, Aaron discusses lessons learned in 2019 and shares Piper’s strategic vision for 2020: Focus & Flex.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
Over the past two months, the Piper team has put together two LinkedIn Workshops for folks looking to improve their marketing & sales on the platform. The workshops are both a way to engage with potential clients and to educate folks in Pittsburgh about how they can use their LinkedIn profiles to support their work.
In this episode, Aaron discusses the strategy behind the LinkedIn Workshops and why the success of both is ushering in a new focus for the entire Piper Team in 2020.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
In this episode, we catch up with Aaron to talk about the business strategy behind the new line of Piper apparel and how those designs tell a story about who we are.
You can find a piece that’s right for you by following this link
https://shop.spreadshirt.com/piper-apparel
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
It’s the Holiday season which means it’s time to be with friends and family. It also means it’s time to buy gifts for those special people in your life. Luckily, the Piper team has you covered and just released a new line of t-shirts and sweatshirts for the Creatives on your list.
In this episode, we catch up with Chief Creative Officer Hannah Phillips, who was responsible for designing the entire line. She sheds light on how she approached the design process and why she feels keeping it simple is the best choice when it comes to t-shirts, sweatshirts, logos, and everything else.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
While on a drive to a Going Deep podcast interview, Aaron and Dan discussed the holiday traditions they do with their family and friends.
In the workplace, traditions are just as important. They can establish healthy dynamics and allow for some much-needed levity when everyone is working at 60 mph. During this podcast, Aaron discusses three workplace traditions Piper has adopted and why they were chosen.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
Good communicators can hit all their points, make appropriate eye contact, and speak clearly to their audience. Great communicators can do all that and also present the information in a way that resonates with every audience, no matter their background.
In this episode, Aaron discusses the importance of modulating your message and practicing empathy when you’re talking to recent college graduates, early-stage startups, seasoned professionals and everything in between.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
In the past two weeks, Aaron has been hired for two separate speaking engagements. While it’s not the first time Aaron has been asked to speak, it is a significant step towards speaking engagements becoming a significant part of Piper’s revenue.
Communication is obviously crucial in every aspect of Piper, but speaking to large groups of people is an incredibly high-leverage opportunity to build brands and business. In this episode, Aaron discusses how he approaches tackling speaking engagements and how each one can support the growth of Piper Creative.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
Over the last month, Aaron and HP have been making TikToks. Recently, we posted a TikTok that got 125,000 views. This is the highest view count we have reached since starting Piper Creative.
TikTok’s platform is undeniably unique, accessible, and beholden to the creativity of the user. In this episode, Aaron discusses how TikTok is different than other social media platforms and why it is exciting for us to join this new and ever-expanding community of creatives.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
We’re always studying other podcasts, video content, and platform updates for new ways to join or lead the conversation.
One of the ideas we were sitting on for a while was creating a business news-focused commentary show to help explain different investments and trends in the markets. Pulling on our inspiration from Barstool Sports’ Rundown, we started the Piper Rundown a few weeks ago. In this episode, we are excited to share more about this new show and why we think it has incredible potential moving forward.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
We’re a digital agency and _______.
We’re a media agency and _______.
Since Piper Creative’s founding, we have always struggled to find the right words to describe the scope of work we do and what we aspire to work on in the future. Today, we have found those words: DNVB or Digitally Native Vertical Brands.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
Recording good audio doesn’t always have to break the bank. While we take pride in each episode of the Piper Podcast, we recognize that listenability is most important, not being fancy audio engineers.
In this episode, Aaron takes a step back to share his philosophy on how to record good audio and audio equipment we use to record this podcast and Going Deep with Aaron Watson.
Headsets: Audio Technica Broadcast Stereo Headset
Sound Mixer: PreSonus AudioBox iTwo
Podcast Editor: Audacity
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
In this episode, Hannah shares why upgrading to the Canon Mark Series with the 5D Mark IV meant so much to Piper as a company and to her as a creative. She discusses how purchasing this camera marked a very important moment in her career.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
Cameras, lenses, tripods, oh my! As a media company, we take great pride in the original content we put out and deliverables we ship for our clients. While technique can go a long way, and massive accounts have been built with just a smartphone camera, upgrading gear helps us separate from the competition..
In this episode, Hannah takes a step back to share what video equipment we use to capture everything from the #ThisIsPiper vlog to our client work.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
Last episode, you met our fall creative apprentices and learned about why they joined the Piper Team and what they’ve been working on. In this episode, you’ll hear from all four again.
This time the apprentices talk about what surprised them most about their time at Piper and what they are most excited to work on. We’re excited to watch them grow through Q4 of 2019.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
pipercreative.co
At Piper Creative, we want to train and provide the tools necessary for the next generation of storytellers. We do this through our Creative Apprenticeship program. Our goal is to challenge, trust, and empower our apprentices to build their skills and develop their own projects. We also see each Apprentice as #PIPER4LIFE.
This fall, the Piper Team got a bit bigger with three new Creative Apprentices and one returning apprentice. In this episode, you’ll hear from all four about their experiences since starting and where they are focusing their efforts.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
In this episode, Aaron explains how Piper is stepping up its LinkedIn game with the slideshow or “Deck” feature.
Piper has been posting original content on LinkedIn for awhile now. Whether it be clips from interviews with business leaders, photos from the office, or text-based content, we have been posting a lot. Posting so much provides continuous feedback on trends and gave us the clue that Decks would be a hit..
Aaron describes how Piper quickly took advantage of this opportunity and how beneficial that experiment turned out to be.
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
In this episode, AT discusses how he first met Aaron Watson and how his interest in developing his video editing skills led to joining the Piper Team upon graduating from the University of Pittsburgh.
He describes the growing buzz about Piper and how he believes it because of the amount of content being published everyday. Whether it is the Piper Podcast, Going Deep with Aaron Watson, or different pieces of microcontent, AT is always being asked about his role and what is happening over there at Piper Creative.
He enjoys being a part of how quickly Piper is growing and enjoys seeing how his efforts make an impact everyday. The Piper buzz is spreading across the city, and AT is excited to see what
AT shares how his first 3 months have been and what he is most excited about exploring in the future.
New B2B SaaS companies have blown up in the past few years. Tools such Slack and Zoom are two examples of B2B companies that have fundamentally changed business operations.
They create a more user-friendly model that builds an established and trusting relationship.
~ “Expand Your mind, Fill Your Heart, Grow Your Tribe”~
Kelsee spent her summer with the Piper Team as a creative apprentice. She works on content creation for Aaron’s Podcast: Going Deep with Aaron Watson.
One aspect that Kelsee adores about her apprenticeship is her ability to let her creativity flow. Alongside other apprentices, Kelsee has had a summer full of experiences and creating new relationships.
~ “Expand Your mind, Fill Your Heart, Grow Your Tribe”~
In this podcast, Aaron describes how he started without expertise in event sponsorships. Going into the third year of the Going Deep Summit, Piper has developed a new model for finding event partnerships.
Aaron envisions each sponsor capitalizing on one of the three core themes: Expand your Mind, Fill your Heart, or Grow your Tribe. Aaron never wants Piper’s events to be an “infomercial” for the companies sponsoring our events.
~ “Expand Your mind, Fill Your Heart, Grow Your Tribe”~
Adam Haritan came in to talk to the Piper team about Learn Your Land. He talks about the importance of his Youtube presence along with his email list. He also touches on the significance of passion; but more importantly hard work. Adam explains why you shouldn’t be afraid to reinvent yourself.
Check out Adam’s full talk: https://www.youtube.com/watch?v=AF5MjyRoJME&t=1498s
~ “Expand Your mind, Fill Your Heart, Grow Your Tribe”~
In this episode, Aaron explains exactly why he was so persistent in getting David Perell to speak at the next Going Deep Summit. Though it was a process, Aaron did not once give up on his gut feeling. After sending over Mike Dariano’s keynote from the last Going Deep Summit through Twitter DM’s, Aaron had his “in,”.
Check out the website to find out more about GDS 3.0: https://www.goingdeepsummit.com/gds-3
~ “Expand Your mind, Fill Your Heart, Grow Your Tribe”~
Tori explains the process leading up to the night of The Epic Privateer.She mainly focused on the creation of the invitations and setting up the room for the night. Both Hannah and Tori put a substantial amount of work to make this night magical. Tori couldn’t be happier with the attendance and participation of Hannah’s first official art show.
~ “Expand Your mind, Fill Your Heart, Grow Your Tribe”~
This podcast was recorded 24 hours after Hannah’s art show: Epic Privateer. Hannah was grateful for such a successful night. The involvement with the 12-piece collection which doubled as a treasure hunt exceeded expectations. “How deep you go is up to you.”
Check out Hannah’s instagram for more: https://www.instagram.com/hpmedia/
~ “Expand Your mind, Fill Your Heart, Grow Your Tribe”~
This podcast is recorded just 24 hours before The Epic Privateer. Our CCO Hannah Phillips has been developing this concept for over a year. Over the past four months she has been working on her 12-piece collection of paintings, telling the story of how Piper Creative came to be.
Look out for an update podcast from HP this Wednesday as she reflects on the event.
Check out Hannah’s instagram for more: https://www.instagram.com/hpmedia/
~ “Expand Your mind, Fill Your Heart, Grow Your Tribe”~
In this episode, Aaron brings you into Piper’s midyear meeting. In the first half of this year, we have grown immensely. With new gear, updated websites and new content, our team is excited to see what we will accomplish in the second half. We have planted five main roots which continue to mature as Piper grows.
~ “Expand Your mind, Fill Your Heart, Grow Your Tribe”~
Daphne Kass is one of our Creative Apprentices this summer. As soon as Daphne joined the Piper team, she hit the ground running. Daphne is one of the main contributors to the new Piper Newsletters. Check out what Daphne has to say about her first few weeks with our team. We are glad to have Daphne as a member of the #PiperSquad.
To subscribe to any or all of our three newsletters, check out these links:
~“Expand Your mind | https://www.goingdeepsummit.com/expand-your-mind
Fill Your Heart | https://www.goingdeepsummit.com/fill-your-heart
Grow Your Tribe”~ | https://www.goingdeepsummit.com/grow-your-tribe
After about 16 months as a company, Piper has established its groove for earning revenue.
In this episode, Aaron shares the struggle of focus. As a multi-functioning agency with a highly creative team, Piper has the potential of getting wrapped up in what can be described as the “entrepreneurial spirit.” Aaron shares this in hopes of reaching at least one person who may have the same obstacle.
~ “Expand Your mind, Fill Your Heart, Grow Your Tribe”~
In this episode, Tori speaks about Piper’s new websites and the workflow of creating them. She shares the resources she pulled inspiration from and offers advice to those who want to create a website of their own.
Our favorite part of the process has been receiving feedback from friends & allies on small tweaks to make the websites even better. If you want to go fast, go alone. If you want to go far, go together.
Check out the Going Deep Summit Website: https://www.goingdeepsummit.com
Check out the new Piper Creative website: https://www.pipercreative.co
~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
It’s crucial to have a long-term perspective on your work.
With over 250 days to go until the Going Deep Summit 3.0 in 2020, Piper has sold more than 50 Blind Faith Tickets. Aaron attributes this success to Piper’s developing email strategy and the hard work that he and the Piper team have put into the last two events.
To get your tickets visit: https://www.goingdeepsummit.com
~”Expand Your mind, Fill Your Heart, Grow Your Tribe”~
In this podcast, Tori discusses launching three new newsletters. Tori explains why newsletters are an important next step and how Piper plans on delivering a great experience to everyone that subscribes.
The key to scaling our email efforts has been the excellent work of two creative apprentices, Julia & Daphne.
To check out the newsletters visit: https://www.goingdeepsummit.com/
~“Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
Aaron explains Piper’s goal of making the Piper Experience a new business unit of the company. The next step will be Hannah’s art show, Epic Privateer. This is a very personal project for Hannah and she explains her process. She discusses how she juggles all of her Piper work, along with creating this collection of 12 paintings.
In this episode, Hannah shares the story of how she and Aaron came up with the name Piper. Piper’s name is built to grow with the company and become a brand that matters.
If you want to check out the book Aaron & HP used, check it out on Amazon:
https://www.amazon.com/Hello-My-Name-Awesome-Create-ebook/dp/B00JH0HGVA
In this episode, Aaron explains how Piper plans on funding the company in the future and why he does not necessarily think Piper will get funding through a “high growth, fast track model.” This does not mean that Piper will not consider partnering with other entities in the future, but their main goal is not primarily capital, but for businesses freedom and fluidity.
After shooting, editing and shipping over 100 episodes of #ThisIsPiper, HP knows a thing or two about how to vlog. In this episode, Hannah reflects on how she has grown as an editor and shares some do's and don'ts.
She believes that it’s all about the journey, and striving for perfection in every single video is not realistic. We are all growing each day and creating a massive amount of content has significantly accelerated Hannah’s trajectory.
To check out the full reaction video click below: video coming soon
The shortcomings of his college’s career resource center led to Aaron founding Piper. In a podcast appearance, he speaks about what was missing. The key is learning stories from real operators instead of ideas and strategies from administrators.
To catch the full episode you can listen at: https://podcasts.apple.com/us/podcast/s2-7-going-deep-with-aaron-watson/id1448567082?i=1000433745079
AT, Craig, Dan, and Maddie describe what it is like to work at Piper what they have learned along their journey. One of Piper’s strengths is their ability to build off of one another’s knowledge and develop different skills as a group. We pride ourselves on learning faster than the competition.
Creative apprentices Dan and Aaron Thompson (a.k.a AT) have been at Piper Creative for nearly a year. We interviewed them about what they’ve learned, how they define the company culture, and for advice for future apprentices. If you’re interested in joining the team, check out;
https://pipercreative.co/intern/
Aaron analyzes the Going Deep Summit 2.0 and how Piper will leverage their momentum and learnings to make the next Going Deep Summit. What Piper wants more than anything is for the GDS to make a mark on people’s lives. We plan to do that in three specific ways. Expanding minds, filling hearts, and growing tribes.
The Going Deep Summit 2.0 had some fantastic speakers, but the day was about our guests. We wanted to share our platform with them and created the Piper Experience to facilitate the sharing of their stories.
One of three stations involved Creative Apprentice Madison Carden interviewing participants about advice for their younger selves and a positive message for the world. These are some of the best answers.
After the success of Going Deep Summit 2.0, the first produced by Piper, Tori debriefs and talks about what can be improved for next year. Piper sourced feedback from the leadership team, apprentices, volunteers, and the attendees.
Tori touches upon how she will apply this feedback to the Going Deep Summit 3.0 in 2020. Tune into the Piper Podcast and keep an eye out for the This Is Piper Vlog to stay updated on the GDS 3.0.
Piper is so lucky to count Andy Chan as a friend. In addition to being a startup founder (VIT) and a community builder (Moss Generation), Andy also has a passion for music. We approached Andy to help us create the Piper sound and he totally delivered.
In this episode, Andy breaks down how he made the sound and how he approached this challenge.
Aaron gives you the rundown of the differences between the first Going Deep Summit, and the Going Deep Summit 2.0. With the inclusion of new employees, apprentices, and more equipment to work with this year, has made a huge difference for the upcoming Summit.
With the first summit being primarily all on Aaron’s shoulders, the circumstances were significantly different and Aaron explains why.
The Going Deep Summit 2.0 is happening March 23rd, 2019. Piper is super excited to interact with people, help others connect, and show what Piper is all about.
Tori Meglio has taken the lead on event execution, designing a plan for the Piper Team to execute on game-day.
Chief Executive Officer
Aaron’s experience in media creation and strategy started at the age of 23 when he launched a podcast, Going Deep with Aaron Watson. In the subsequent 3 years, he has built a powerful network, executed profitable events around Pittsburgh, and started a paid public speaking career on the back of his digital media brand building.
As the co-founder of Piper Creative, Aaron is passionate about leveraging his expertise to help others build influence, execute effective storytelling, and master distribution of their content.
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From an early age, Hannah developed a love for art and creating, and has grown those passions into hard skills that could build a business.
She started HPMedia in 10th grade and was dedicated to growing it part-time throughout high school. After graduating in 2016, she started an apprenticeship/entrepreneurship program called Praxis. After apprenticing at a digital marketing agency, Hannah found sustainable success in full-time creative work.
Piper Creative offers her the opportunity to guide and mentor the next generation of creatives while leveraging their skills to transform brands and drive business outcomes.
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Tori Meglio is the Director of Operations at Piper. She is responsible for the coordination of projects, timeliness of deliverables, and injecting some smiles into every team meeting.
Her skills as an operator were honed through years of running sporting events and art galleries, volunteering for multiple causes close to her heart, and a voracious appetite for new books.
Tori believes that relationship building through curated experiences is the shortest distance between two humans. Creative yet analytical, Tori is a lifelong learner aiming to help others live and work better.
She specializes in the technical documentation and implementation of innovative systems and is electrified to grow the business and heart of Piper.
Tori's Linkedin
Tori's Instagram
Tori's Twitter