84 - How To Use The C.L.O.S.E.R. Framework To Drastically Increase Sales Conversions

In today's episode, Brian shares share a sales framework he learned from Alex Hormozi.

Hormozi’s C.L.O.S.E.R. sales framework is a tool you can learn and install for every team rep. It should be taught and enforced via an internal policy. You don’t want your sales team ‘winging’ it based on their personalities and individual sales styles. You need and want a systematized approach that works time and time again. As you’ve likely already concluded, C.L.O.S.E.R. is an acronym that walks you through a repeatable 6-step process.

Want to speak with Brian about how to grow your business smarter and faster? Just visit our website at: https://www.whatboxdigital.com

____________________

Get in touch with Brian Webb, Business Mentor, Fractional Chief Growth Officer, Investor

Email: hello@whatboxdigital.com

LinkedIn: https://www.linkedin.com/in/thebrianwebb

Website: https://www.whatboxdigital.com

Schedule A Consult: https://calendly.com/brianwebb

____________________

The Business Growth Show

Sponsored By: Whatbox Digital

Host: Brian Webb

Episode #: 84

Season #: 4

Episode Date: January 8th, 2024

____________________

Subscribe To The Podcast

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EPISODE #83 - 10 Ways To Destroy Your Business In 2024 In As Few Moves As Possible

In today's episode, Brian shares how to use Charlie Munger's process of 'inverted thinking' to create more success in your business.

You'll hear from Charlie Munger, former Vice Chairman of Berkshire Hathaway, best-selling author, Jim Collins, and Brian Webb as you learn the top 10 ways to destroy your business in 2024 in as few moves as possible.

Want to speak with Brian about how to grow your business smarter and faster? Just visit our website at: https://www.whatboxdigital.com

____________________

Get in touch with Brian Webb, Business Mentor, Fractional Chief Growth Officer, Investor

Email: hello@whatboxdigital.com

LinkedIn: https://www.linkedin.com/in/thebrianwebb

Website: https://www.whatboxdigital.com

Schedule A Consult: https://calendly.com/brianwebb

____________________

The Business Growth Show

Sponsored By: Whatbox Digital

Host: Brian Webb

Episode #: 83

Season #: 4

Episode Date: December 28th, 2023

____________________

Subscribe To The Podcast

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82 - The 4 C's Of Leverage To Grow Your Business Smarter & Faster

In today's episode, Brian shares how you can turn leverage into an asset for your business, and what the 4 C's of leverage are.

Want to speak with Brian about how to grow your business smarter and faster?

Just visit our website at: https://www.whatboxdigital.com

____________________

Get in touch with Brian Webb, Business Mentor, Fractional Chief Growth Officer, Investor

Email: hello@whatboxdigital.com

LinkedIn: https://www.linkedin.com/in/thebrianwebb/

Website: https://www.whatboxdigital.com

Schedule A Consult: https://calendly.com/brianwebb

____________________

The Business Growth Show

Sponsored By: Whatbox Digital

Host: Brian Webb

Episode #: 82

Season #: 3

Episode Date: December 12th, 2023

____________________

Subscribe To The Podcast

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81: A Fireside Chat With Master Storyteller & Viral Creator; Neal Foard [REPLAY]

In today's episode, Brian interviews special guest, Neal Foard. Brian and Neal talk about the importance and value of telling beautiful stories and how storytelling affects branding and marketing.

Want to speak with Brian about how to grow your business smarter and faster?

Just visit our website at: https://www.whatboxdigital.com

____________________

Get in touch with Brian Webb, Business Mentor, Fractional Chief Growth Officer, Investor

Email: hello@whatboxdigital.com

LinkedIn: https://www.linkedin.com/in/thebrianwebb/

Website: https://www.whatboxdigital.com

Schedule A Consult: https://calendly.com/brianwebb

____________________

Connect with Neal Foard

LinkedIn: https://www.linkedin.com/in/neal-foard-3727403/

Website: https://www.nealfoard.com

TikTok: https://www.tiktok.com/@nealfoard

Instagram: https://www.instagram.com/nealfoard/

YouTube: https://www.youtube.com/@nealfoard

____________________

3 Videos Referenced In Today's Episode

The Restaurant Of Mistaken Orders https://www.youtube.com/watch?v=QvbSCLpwq6w

Best Birthday Ever https://www.youtube.com/watch?v=ouiiHrs7OZk&t=4s

Just Lucky I Guess https://www.youtube.com/shorts/XBKRR0HDu9Y

____________________

The Business Growth Show

Sponsored By: Whatbox Digital

Host: Brian Webb

Episode #: 81

Season #: 3

Episode Date: December 5th, 2023

____________________

Subscribe To The Podcast

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In today's episode, Brian Webb shares the scoop on two upcoming free online masterclasses to level up your marketing and business growth strategies. ____________________ LEAD MAGNET MASTERCLASS: The No B.S. Playbook On How To Create Irresistible Lead Magnets Your Customer Will Want & Love DATE OPTION 1: Thursday, October 5th, 2023 TIME: 9 AM CST WHERE: Virtual Online PRICE: Free ($297 Value) REGISTER: https://whatboxdigital.com/lead-magnet-masterclass

DATE OPTION 2: Thursday, October 12th, 2023 TIME: 2 PM CST WHERE: Virtual Online PRICE: Free ($297 Value) REGISTER: https://whatboxdigital.com/event-lead-magnet-masterclass-oct-12th-2023-2pm ____________________

SALES FUNNEL MASTERCLASS: The No B.S. Playbook On How To Launch Sales Funnels That Convert Prospects Into Paying Customers

DATE: Tuesday, October 17th, 2023 TIME: 9 AM CST WHERE: Virtual Online PRICE: Free ($297 Value) REGISTER: https://whatboxdigital.com/oct-17-2023-sales-funnel-masterclass ____________________

VIEW ALL EVENTS: https://whatboxdigital.com/events

Want to speak with Brian about how to grow your business smarter and faster?

Just visit our website at: https://www.whatboxdigital.com

Small Business Marketing Accelerator: https://whatboxdigital.com/smallbusiness

____________________

The Business Growth Show

Sponsored By: Whatbox Digital

Host: Brian Webb

Episode #: 80

Season #: 3

Episode Date: October 3rd, 2023

____________________

Subscribe To The Podcast

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In today's episode, Brian Webb interviews JJ Hollie, CEO of The Woodlands Area Chamber of Commerce. Brian and JJ discuss the 3 common pitfalls to avoid to grow your business smarter and faster.

Want to speak with Brian about how to grow your business smarter and faster?

Just visit our website at: https://www.whatboxdigital.com

Small Business Marketing Toolkit: https://whatboxdigital.com/small-business-marketing-toolkit

Woodlands Chamber Members Special Discount Offer: https://whatboxdigital.com/woodlandschamber

____________________

Get in touch with Brian Webb, Business Mentor, Fractional Chief Growth Officer, Investor

Email: hello@whatboxdigital.com

LinkedIn: https://www.linkedin.com/in/thebrianwebb/

Website: https://www.whatboxdigital.com

Schedule A Consult: https://calendly.com/brianwebb

____________________

The Business Growth Show

Sponsored By: Whatbox Digital

Host: Brian Webb

Episode #: 79

Season #: 3

Episode Date: September 22nd, 2023

____________________

Subscribe To The Podcast

Applehttps://podcasts.apple.com/us/podcast/the-business-growth-show/id1544528167

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In today's episode, Brian Webb shares 3 tips and mindset shifts for finding the perfect growth coach for you and your business.

Want to speak with Brian about how to grow your business smarter and faster?

Just visit our website at: https://www.whatboxdigital.com

Small Business Marketing Toolkit: https://whatboxdigital.com/small-business-marketing-toolkit

____________________

Get in touch with Brian Webb, Business Mentor, Fractional Chief Growth Officer, Investor

Email: hello@whatboxdigital.com

LinkedIn: https://www.linkedin.com/in/thebrianwebb/

Website: https://www.whatboxdigital.com

Schedule A Consult: https://calendly.com/brianwebb

LinkedIn Business Growth Newsletter: https://www.linkedin.com/newsletters/learn-earn-more-newsletter-6914601587080388608/

____________________

The Business Growth Show

Sponsored By: Whatbox Digital

Host: Brian Webb

Episode #: 78

Season #: 3

Episode Date: July 31st, 2023

____________________

Subscribe To The Podcast

Applehttps://podcasts.apple.com/us/podcast/the-business-growth-show/id1544528167

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In today's episode, Brian Webb shares 10 key digital marketing and sales metrics your business should be relentlessly monitoring every single day.

Want to speak with Brian about how to grow your business smarter and faster?

Just visit our website at: https://www.whatboxdigital.com

Small Business Marketing Toolkit: https://whatboxdigital.com/small-business-marketing-toolkit

Learn more about Custom Dashboards: https://whatboxdigital.com/dashboards

See Live Dashboard Demos: https://whatboxdigital.com/dashboard-demos

Related Article: https://whatboxdigital.com/10-marketing-metrics-you-should-be-relentless-monitoring-every-single-day

____________________

Get in touch with Brian Webb, Business Mentor, Fractional Chief Growth Officer, Investor

Email: hello@whatboxdigital.com

LinkedIn: https://www.linkedin.com/in/thebrianwebb/

Website: https://www.whatboxdigital.com

Schedule A Consult: https://calendly.com/brianwebb

LinkedIn Business Growth Newsletter: https://www.linkedin.com/newsletters/learn-earn-more-newsletter-6914601587080388608/

____________________

The Business Growth Show

Sponsored By: Whatbox Digital

Host: Brian Webb

Episode #: 77

Season #: 3

Episode Date: July 25th, 2023

____________________

Subscribe To The Podcast

Applehttps://podcasts.apple.com/us/podcast/the-business-growth-show/id1544528167

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76: NEW LAUNCH: The Small Business Marketing Accelerator & Top 8 Reasons It Will Massively Help Grow Your Business

In today's episode, Brian Webb shares the scoop on the best and most affordable marketing program we've launched in over 20 years, along with the 8 top benefits of why it could massively help grow your business smarter and faster.

Want to speak with Brian about how to grow your business smarter and faster?

Just visit our website at: https://www.whatboxdigital.com

Small Business Marketing Accelerator: https://whatboxdigital.com/smallbusiness

____________________

Get in touch with Brian Webb, Business Mentor, Fractional Chief Growth Officer, Investor

Email: hello@whatboxdigital.com

LinkedIn: https://www.linkedin.com/in/thebrianwebb/

Website: https://www.whatboxdigital.com

Schedule A Consult: https://calendly.com/brianwebb

LinkedIn Business Growth Newsletter: https://www.linkedin.com/newsletters/learn-earn-more-newsletter-6914601587080388608/

____________________

The Business Growth Show

Sponsored By: Whatbox Digital

Host: Brian Webb

Episode #: 76

Season #: 3

Episode Date: July 20th, 2023

____________________

Subscribe To The Podcast

Applehttps://podcasts.apple.com/us/podcast/the-business-growth-show/id1544528167

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75: How To Understand & Navigate The 5 Exit Stages Of An Entrepreneur

In today's episode, Brian Webb shares the 5 exit stages that entrepreneurs must understand and learn how to successfully navigate.

Want to speak with Brian about how to grow your business smarter and faster?

Just visit our website at: https://www.whatboxdigital.com

____________________

Get in touch with Brian Webb, Business Mentor, Fractional Chief Growth Officer, Investor

Email: hello@whatboxdigital.com

LinkedIn: https://www.linkedin.com/in/thebrianwebb/

Website: https://www.whatboxdigital.com

Schedule A Consult: https://calendly.com/brianwebb

LinkedIn Business Growth Newsletter: https://www.linkedin.com/newsletters/learn-earn-more-newsletter-6914601587080388608/

____________________

The Business Growth Show

Sponsored By: Whatbox Digital

Host: Brian Webb

Episode #: 75

Season #: 3

Episode Date: July. 8th, 2023

____________________

Subscribe To The Podcast

Applehttps://podcasts.apple.com/us/podcast/the-business-growth-show/id1544528167

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74: A Fireside Chat With Master Storyteller & Viral Creator, Neal Foard, & A Tribute To America

In today's episode, Brian interviews special guest, Neal Foard. Brian and Neal talk about the importance and value of telling beautiful stories and how storytelling affects branding and marketing.

Want to speak with Brian about how to grow your business smarter and faster?

Just visit our website at: https://www.whatboxdigital.com

____________________

Get in touch with Brian Webb, Business Mentor, Fractional Chief Growth Officer, Investor

Email: hello@whatboxdigital.com

LinkedIn: https://www.linkedin.com/in/thebrianwebb/

Website: https://www.whatboxdigital.com

Schedule A Consult: https://calendly.com/brianwebb

LinkedIn Business Growth Newsletter: https://www.linkedin.com/newsletters/learn-earn-more-newsletter-6914601587080388608/

____________________

Connect with Neal Foard

LinkedIn: https://www.linkedin.com/in/neal-foard-3727403/

Website: https://www.nealfoard.com

TikTok: https://www.tiktok.com/@nealfoard

Instagram: https://www.instagram.com/nealfoard/

YouTube: https://www.youtube.com/@nealfoard

____________________

3 Videos Referenced In Today's Episode

The Restaurant Of Mistaken Ordershttps://www.youtube.com/watch?v=QvbSCLpwq6w

Best Birthday Ever https://www.youtube.com/watch?v=ouiiHrs7OZk&t=4s

Just Lucky I Guess https://www.youtube.com/shorts/XBKRR0HDu9Y

____________________

The Business Growth Show

Sponsored By: Whatbox Digital

Host: Brian Webb

Episode #: 74

Season #: 3

Episode Date: July 3rd, 2023

____________________

Subscribe To The Podcast

Applehttps://podcasts.apple.com/us/podcast/the-business-growth-show/id1544528167

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73: 14 Reasons You Should Consider Launching A 7-$Figure Mastermind Business

In today's episode, Brian shares 14 reasons why you should seriously consider launching a 7-$figure mastermind business, and he debunks the top 5 common reasons why leaders think they can't do it.

Want to speak with Brian about how to grow your business smarter and faster?

Just visit our website at: https://www.whatboxdigital.com

____________________

Get in touch with Brian Webb, Business Mentor, Fractional Chief Growth Officer, Investor

Email: hello@whatboxdigital.com

LinkedIn: https://www.linkedin.com/in/thebrianwebb/

Website: https://www.whatboxdigital.com

Schedule A Consult: https://calendly.com/brianwebb

LinkedIn Business Growth Newsletter: https://www.linkedin.com/newsletters/learn-earn-more-newsletter-6914601587080388608/

____________________

The Business Growth Show

Sponsored By: Whatbox Digital

Host: Brian Webb

Episode #: 73

Season #: 3

Episode Date: June 26th, 2023

____________________

Subscribe To The Podcast

Applehttps://podcasts.apple.com/us/podcast/the-business-growth-show/id1544528167

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72: 7 Types Of $0 Traffic Assets You Could Buy To Attract Tens Of Thousands Of Visitors To Your Website Month After Month

In today's episode, Brian shares 7 types of assets you could buy to consistently attract $0 dollar traffic to your website offers, landing pages, and sales funnels, month after month.

Want to speak with Brian about how to grow your business smarter and faster?

Just visit our website at: https://www.whatboxdigital.com

____________________

Get in touch with Brian Webb, Business Mentor, Fractional Chief Growth Officer, Investor

Email: hello@whatboxdigital.com

LinkedIn: https://www.linkedin.com/in/thebrianwebb/

Website: https://www.whatboxdigital.com

Schedule A Consult: https://calendly.com/brianwebb

LinkedIn Business Growth Newsletter: https://www.linkedin.com/newsletters/learn-earn-more-newsletter-6914601587080388608/

____________________

The Business Growth Show

Sponsored By: Whatbox Digital

Host: Brian Webb

Episode #: 72

Season #: 3

Episode Date: June 26th, 2023

____________________

Subscribe To The Podcast

Applehttps://podcasts.apple.com/us/podcast/the-business-growth-show/id1544528167

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26 AI Tools You Can Harness To Grow Your Business Faster And More Cost-Efficiently

In today's episode, Brian shares 26 AI tools you can use to grow your business faster, a lot faster, and while saving a lot of money along the way.

Want to speak with Brian about how to grow your business smarter and faster?

Just visit our website at: https://www.whatboxdigital.com

If you'd like to grab the AI resources Brian mentions in today's episode, just visit the following page.

https://whatboxdigital.com/26-ai-tools-you-can-harness-to-grow-your-business-faster-and-more-cost-efficiently/

____________________

Get in touch with Brian Webb, Business Mentor, Fractional Chief Growth Officer, Investor

Email: hello@whatboxdigital.com

LinkedIn: https://www.linkedin.com/in/thebrianwebb/

Website: https://www.whatboxdigital.com

Schedule A Consult: https://calendly.com/brianwebb

LinkedIn Business Growth Newsletter: https://www.linkedin.com/newsletters/learn-earn-more-newsletter-6914601587080388608/

____________________

The Business Growth Show

Sponsored By: Whatbox Digital

Host: Brian Webb

Episode #: 71

Season #: 3

Episode Date: June 22nd, 2023

____________________

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13 Pro Tips To Avoid Giving A Personal Guarantee For Any Business Deal

In today's episode, Brian shares 13 pro tips to avoid giving any personal guarantees when raising capital or restructuring existing debt for your business.

Want to speak with Brian about the Profit Maximizer Consult, Business Growth Accelerator, or our Maximize Exit Valuation Accelerator for your business?

Just use the link below: https://calendly.com/brianwebb/profit-maximizer-accelerator-intro-call

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Get in touch with Brian Webb, Business Mentor, Fractional Chief Growth Officer, Investor

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The Business Growth Show

Sponsored By: Whatbox Digital

Host: Brian Webb

Episode #: 70

Season #: 3

Episode Date: June 12th, 2023

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16 Profit Maximizing Strategies To Add 10-30% Or More To Your Business Bottom Line

In today's episode, Brian shares 16 actionable profit-boosting strategies that you install into your business immediately to add 10, 20, 30%, or more to your bottom line.

Want to speak with Brian about the Profit Maximizer Consult for your business? Just use the link below:

https://calendly.com/brianwebb/profit-maximizer-accelerator-intro-call

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Are you signed up for the 2-day 2023 Business Growth Intensive, which is being held Thursday and Friday, July 13th and 14th, in The Woodlands, Texas?

To learn more and register for the event, visit: http://warroomhouston.com

This event is hand-tailored for business owners and C-suite execs of businesses with gross sales of $1 million or more, business investors with at least a million dollar net worth, and aspiring entrepreneurs who have big audacious growth goals for 2023 and beyond.

Save $500 on the registration fee ($1,999) between June 6th and June 19th, 2023.
Registration jumps to $2,499 on June 20th.

To learn more and register for the event, visit:

https://main.warroomhouston.com

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Get in touch with Brian Webb, Business Mentor, Fractional CMO, Investor

Email: hello@whatboxdigital.com

LinkedIn: https://www.linkedin.com/in/thebrianwebb/

Website: https://www.whatboxdigital.com

Schedule A Consult: https://calendly.com/brianwebb

LinkedIn Business Growth Newsletter: https://www.linkedin.com/newsletters/learn-earn-more-newsletter-6914601587080388608/

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The Business Growth Show

Sponsored By: Whatbox Digital

Host: Brian Webb

Episode #: 69

Season #: 3

Episode Date: June 5th, 2023

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In today's episode, Brian debunks 6 myths about why most business leaders believe they could never launch a business podcast, along with the 18 reasons you'd be crazy not to launch a podcast to grow your business.

Want to speak with Brian about launching your own business podcast? Just use the link below:

https://calendly.com/brianwebb/free-15-min-podcast-accelerator-intro-call?month=2023-05

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Are you signed up for the 2-day 2023 Business Growth Intensive, which is being held Thursday and Friday, July 13th and 14th, in The Woodlands, Texas?

To learn more and register for the event, visit: http://warroomhouston.com

Save $1,000 on the registration fee ($1,499) until June 5th, 2023.
Save $500 on the registration fee ($1,999) between June 6th and June 19th, 2023.
Registration jumps to $2,499 on June 20th.

To learn more and register for the event, visit:

https://main.warroomhouston.com

____________________

Get in touch with Brian Webb, Business Mentor, Fractional CMO, Investor

Email: hello@whatboxdigital.com

LinkedIn: https://www.linkedin.com/in/thebrianwebb/

Website: https://www.whatboxdigital.com

Chat About Launching Your Podcast: https://calendly.com/brianwebb/free-15-min-podcast-accelerator-intro-call?month=2023-05

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The Business Growth Show

Sponsored By: Whatbox Digital

Host: Brian Webb w/special guest, Tiffany Philips, CPA

Episode #: 67

Season #: 3

Episode Date: May 27th, 2023

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The Business Growth Show

Sponsored By: Whatbox Digital

Host: Brian Webb

Episode #: 65

Season: 3

Episode Date: May 20, 2023

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YouTube: Coming Soon

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SHOW TRANSCRIPT

Hey everyone. Welcome to the Business Growth Show, where we talk about everything, marketing, money, mindset, and acquisitions; anything that will help you grow yourself, your revenue, and your business smarter and faster.

How excited am I to welcome you back to the show? It's been a while. We've been on sabbatical in between where we are now, starting season three, and where we were in season two. And I've got some fun stuff I wanna share with you. First of all, if you haven't noticed, everything is different. The look of the show, the brand, the name of the show, and what we're going to be talking about are all different.

For those of you that are new, we used to be the 'Learn More Earn More Business Growth' podcast. That's gone now. We are the 'Business Growth Show.' And let me tell you why. In our evaluation, learn more, earn more, and too vague. Even though business growth was in the bottom of the name, it was too vague, too obscure, and it was hurting.

Even though we've got lots and lots of downloads, in fact, I'm proud to say that we're a top 1% business podcast; we felt it was time to change the name to be more clear and more specific. We are here to help you grow your business yourself and your revenue. And we feel confident that that name change is going to help us to have a bigger impact.

Not to mention that we're on about, we were already on what, eight different channels now. We're on about 15 different platforms. So, in addition to Apple, Google, Spotify, Pandora, Amazon, iHeartRadio, and a handful of others, there are about seven or eight, or nine other platforms that you can find us on if those aren't your favorite to begin with.

And let me go a little bit deeper as to why the change, the brand, the name. Historically, the only thing, at least 95, 96, and 97% of the time, that we spoke about was marketing, marketing hacks, and growth hacks. And good news, by the way, that's not going away. Whatbox Digital is a marketing company. I serve as a fractional CMO for multiple different companies.

Marketing and being a marketer is who I am, and it's a great way to grow your business. You need great marketing if you wanna scale your business. But there are so many factors that can affect your business growth that can affect your personal growth. That can affect your ability to generate more revenue and ultimately build wealth.

So moving forward, we'll continue to talk about marketing. But let me tell you three more things that we're going to be talking about consistently. First mindset. If there's one thing that I've learned over the past 20 years is that our mindsets, specifically our negative mindsets, have an enormous impact on how we view ourselves, how we look at opportunities, how we look at risk, business, revenue, wealth building, and how we look at others.

I can't even begin to count the number of times in my life when one of my business coaches or one of my mentors, a book that I read, or a speaker that I heard said something to me that helped me to change my mindset, elevate my perspective and turn me from upside down to right side up. And so we're going to be sprinkling in content that's going to help you to have a better mindset about you, those around you, money, business, risk, anything and everything that's currently impeding your personal financial growth, and of course, not to mention your relationships.

Next, we're gonna talk about money. We'll be bringing in experts to talk about how to invest. We'll be talking about private equity and how to interact and invest in private equity. We'll be talking about the importance of both generating cash flow, super important, and building wealth at the same time.

Most people are good at one or the other. We want you to be good at both.

And we will be talking about M&A and acquisitions. Don't get me wrong; marketing is a huge component of building your business and building your brand, and generating leads. But absolutely, 100%, the fastest way in the world to grow your business is through acquiring other businesses.

When you look at brands like Google, Apple, Facebook, and Amazon, when you look at family offices, rarely, if ever, do they go and start a business. That's because there are so many risks that are inherent in launching a new business. No, they go and acquire other businesses. And so we'll be talking about how you can go acquire a business.

We'll talk about strategies for sourcing deals. We'll talk about strategies for funding deals. And believe it or not, a lot of time for little to zero cash out of your own pocket.

So pretty much if there's anything that we can talk about that is about marketing mindset, money, mergers and acquisitions, buying a business, anything that's going to help you grow in your own personal leadership, that's going to help you grow your recurring revenue, that's going to help you build wealth.

That's why we are here, and so we hope that you're coming along for the ride. As I said, we've been on sabbatical for a little while, since 2022, actually. But we are back, and we are back as the 'Business Growth Show.' And if you're not currently a subscriber, go find us on your favorite platform. Apple, Google, Spotify, Pandora, iHeartRadio, Amazon... probably, again, eight or nine others. Go find us and subscribe. When you subscribe, you get automatically notified when new episodes are launched. And this is how you make sure that you never miss out because I assure you, you're not going to want to miss anything.

I promise you; we work hard to make sure that there is no fluff in the content that we provide to you. I want to help you grow in your mindsets. I want to help you remove limiting beliefs. I want to help you grow recurring revenue. I want to help you build wealth. I will be working hard to bring you content that is actionable, practical, and that virtually anyone can apply to their own lives.

So this is the beginning, the launch of season three of the 'Business Growth Show.' Let's continue to partner together so that we can help you grow smarter and faster. Thank you for being a part of the new show. Thanks for being a part of season three. We have a fun ride ahead of us. I will see you in the next episode.

Thanks for joining me today and listening to this episode of 'The Business Growth Show.' We can be found on all the major platforms like Apple, Google, Spotify, Pandora, iHeartRadio, and even Amazon Music. I'd love to connect with you on Instagram. You can find me at @brianwebb, and just go to @officialbrianwebb to find me on TikTok. And, of course, you can find me on Facebook and LinkedIn with the links and the show notes.

And if you haven't done so already, I'm inviting you to subscribe to the show on your favorite platform. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of the 'Business Growth Show.' Again, thanks for listening. Let's go and grow together. I'll see you in the next episode.

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Learn More Earn More Business Growth Podcast

Host: Brian Webb

Episode 64: The Ultimate Guide To TikTok Hashtags For Growing Your Business

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INTRODUCTION

If you're on TikTok, if you are using TikTok to grow your business and you're wanting to get it right, today I'm going to give you the ultimate guide on how to use hashtags on TikTok to grow your business smarter and faster. Let's jump into it.

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SUBSCRIBE

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HELPFUL LINKS

The Ultimate 97 Point Marketing Audit Checklist

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TRANSCRIPT

Brian Webb:

This is to Learn More, Earn More Business Growth Podcast.

Brian Webb:

Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and mistakes along the way. So let's go ahead and jump into today's episode.

Hey everyone. Welcome back to the show. It is July 4th, 2022. I hope that you are having a safe and fun and relaxing holiday with your family and friends. So happy Independence Day. Today we're going to talk about TikTok and why hashtags are so important. First thing you've got to know, hashtags on TikTok have the power to expand your reach beyond your current audience. Now let's talk about why you care and why that's important. Number one, hashtags provide context. Hashtags provide a layer of context with your TikTok videos. For instance, for example, if you upload a video and you're playing a video game, you could include the hashtag #gaming or #videogames. Then the TikTok algorithm decides who will be the most interested in seeing that video in their feed.

Second discoverability and engagement. You probably know this already, but hashtags categorize your videos under very specific topics like #gaming or #videogamestreaming so users can easily find the content they're interested in. As a result, your content has more chances to be discovered, even if someone isn't currently following you on TikTok. So when you get more eyeballs, when you get more people paying attention to your content, you've got a higher chance of engagement. After all, users can only like and comment on the videos that appear in front of them. So obviously your goal is to appear in front of as many eyeballs as you possibly can.

Last, hashtags are a great tool for building community. For example, branded hashtags are an effective way to encourage users to engage with your brand and create videos around a sponsored hashtag. And check out this case study I saw on HubSpot. Nissan Australia wanted to promote its new sports car called the Juke. So on TikTok, they created a branded hashtag #improvisewithJuke, and then they challenged their users to make their own car commercial voiceover with the winner, receiving a feature in a future Juke commercial. So what happened? 129 million video views globally and over 34,000 video submissions leading to a 92% lift in brand awareness for the Juke. So clearly we would call that a very, very successful case study.

So I'm going to give you three ideas on how to use hashtags on TikTok. Tip number one, find the best hashtags for your content. It's super important to research hashtags that are relevant to what you do, your brand, your industry, and the audience that you're wanting to pursue. So one way you can do this is by checking out your competition, obviously, because there's likely an audience overlap, find out which hashtags they're using and which one of those hashtags gets the most views and engagement. You can also find inspiration on the app's discover page, but here you can browse through trending hashtags and sounds. And remember, the discover tab also showcases popular videos that use these hashtags to help you find your inspiration.

Tip number two, combine niche hashtags with the popular hashtags. This might sound obviously kind of counterintuitive, but only targeting popular hashtags can be ineffective. Sure, they have a larger audience. They're also more competitive. Instead, focus on a mixture of both niche and popular hashtags. Obviously, your niche hashtags will have fewer people looking for it or searching for them, but those who do are more engaged and more interested. So for example, #food is a popular TikTok hashtag with millions of impressions, but #pizzarecipes is a more niche with a fraction of the audience. By incorporating, by using, by leveraging both of those, obviously, you're tapping into two different audiences and that's better for you. That's better for your business.

And of course, last you've got to stay mindful of character limits, TikTok limits captions to right around 300 characters. So while yeah, you could squeeze as many hashtags as you possibly can into your captions. A long string of hashtags can confuse your audience. And it arguably does a poor job of explaining what your video's about. So instead think about using two, three, four, maybe five hashtags as your optimal number. And if you want to find out what the most popular hashtags are in real-time, you can just Google TikTok trend discovery, and it will take you to the TikTok page where basically TikTok shares popular hashtags that are trending, songs, which creators are trending, and even specifically, which videos are trending. So again, to find that just do a Google search for TikTok trend discovery, and it will take you right to it. The URL's too long to list here in the podcast.

So again, it's July 4th, we're keeping the podcast a little bit extra brief today because hopefully you're out celebrating. I certainly hope you found this helpful and don't forget, getmymarketingchecklist.com, www.getmymarketingchecklist.com. Go and get it, fix what's broken in your marketing. That's it for this week again, happy July 4th, happy Independence Day. Let's keep going and growing together. I will see you on the next episode.

Thanks for joining me today. And listening to this episode of the Learn More, Earn More business growth podcast. We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode, and if you did, I'd be honored if you'd subscribe to the show and leave us a rating and an honest review. I'd love to connect with you on Instagram. You can find me at @BrianWebb and the show sponsor, Whatbox Digital can be found at, as you might guess @WhatboxDigital. You can also find me and Whatbox Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities, and you'll be in the know when we drop a new episode of the Learn More, Earn More Business Growth Podcast. And if you'd like to send me a DM on Instagram to say hello, or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode.

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Learn More Earn More Business Growth Podcast

Host: Brian Webb

Episode 63: The Ultimate Guide For Knowing How & When To Use LinkedIn Voice Messages

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INTRODUCTION

Are you responsible for generating leads and acquiring new customers for your business? Are you on the LinkedIn platform trying to cultivate meaningful relationships that eventually convert into new customers? Today, I'm going to give you the ultimate guide on how to use LinkedIn voice messages and how, when, and why you should send them. Let's jump into the show.

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SUBSCRIBE

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HELPFUL LINKS

The Ultimate 97 Point Marketing Audit Checklist

____________________

TRANSCRIPT

Brian Webb:

This is to Learn More Earn More Business Growth Podcast.

Brian Webb:

Hey everyone, welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions, and avoid costly pitfalls, and expensive mistakes along the way. So, let's go ahead and jump into today's episode.

So today we're going to talk about sending voice messages on the LinkedIn platform. There's a couple of things that you should know right out of the gate. First of all, you can't send LinkedIn voice messages on your desktop PC. You can only do it from the LinkedIn app. And let me tell you why you should consider using LinkedIn voice messages. I would imagine, I would bet a large sum of cash, that your LinkedIn inbox looks exactly like mine. It is full of spam messages. It's full of people who connect with you, and then they pitch, pitch, pitch, sell, sell, sell pitch, pitch over and over again, lather, rinse repeat. And for sure, because it's the easiest thing to automate, it's the fastest and cheapest way to message you. It's the easiest way to gamify, which I would argue means to cheapen your sales and marketing efforts, so everyone uses text messages.

But lets you and I be better than that, so let's assume that you are different. Let's assume that you really do want to help your audience. And let's also assume that you want to do marketing right. How does your text message differentiate from every other text message, including that which is done by automation and bots? And the answer is, it doesn't, you look exactly like the bad guys. So how do you stand apart? How do you stand out? How do you differentiate yourself? How do you let me see the warmth and the charisma of your personality? How do you let me get a sense of your authenticity to reach out to me? The short answer is voice messages on LinkedIn.

Now, at this point, I can almost imagine the objections that some of you might be thinking, which is I don't like getting voice messages. And if you don't, I respect that, I totally get it. But just because you don't like something, doesn't mean it won't work, and it doesn't mean that it's not a better way than what you don't like. One of the things that I teach all of my clients, my high-paying VIP clients, is that you can either use social media or you can be used by social media, but you're going to fall into one of those two categories. I would suggest that you use social media to effectively cultivate new, meaningful relationships that, perhaps, can also turn into paying customers. But even if they don't turn into paying customers, it doesn't mean that can't become a super-powerful, extremely meaningful relationship to you. Hopefully, all of us don't just measure value with transactional value. But whether or not you're just cultivating a meaningful relationship, a partnership, or someone who might become a new customer, you need to be thinking about using LinkedIn voice messages.

Just to make sure we cover the bases of how you do it, I'm going to give you the seven steps to do it. It's very easy. It's really quick. And if you have the LinkedIn app, anyone can do it.

Step number one, open your LinkedIn app, and tap the messaging icon in the top right-hand corner of the LinkedIn mobile app. Select the user, step number two, that you want to voice message. Step number three, select the record button towards the bottom right hand of the screen. Step number four, give LinkedIn microphone access if you haven't done it already to your phone. And number five, hold down the blue microphone icon while recording your message. Step number six, stop holding the icon to finish the recording. And then finally, you can either send the message, if you're pleased with it, or you can hit cancel and start all over again.

So what goes into an ideal LinkedIn voice message? First of all, some background research might be good. As with any kind of prospect outreach, you need to have a picture of who you're talking to before you send them a message on LinkedIn, even if it's a voice message. You never want to come off as the stereotypical callous impersonal salesperson sending generic message after generic message to a list of leads. Understand who your prospect is, what their business does, and some other information that can inform a more thoughtfully tailored voice message. Now the second step, I'm going to tell you to talk about something that has a quick personal appeal.

Okay, I'll get back to the podcast in just a minute, but let's face it, most marketing doesn't work. Did you know that most business owners and leaders are making the same mistakes over and over again? Like so many others, you're probably tired of relying on hope, which is a failed marketing system. You know what that is? That's when you're spending valuable time and money on marketing, and then you hope it works. You've probably thrown tons of money towards marketing mistakes and failures. You wish you could get all that money back, but you can't. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to exclusively rely on the loyalty of your existing customers and word of mouth. But it doesn't have to be that way. I want to give you a resource for free. You heard me right, free.

I've put together the ultimate 97-point marketing audit checklist, which will allow you to assess and diagnose what is and is not working in your marketing. And it will only take you about 10 to 15 minutes. Think of it like an MRI for your marketing, without the expensive medical bills to follow. And to get this free marketing checklist delivered right to your email inbox, just go to getmymarketingchecklist.com, provide your info, and we'll get it out to you right away. And again, it's totally free. I'd actually encourage you to walk through the checklist with your team, and honestly discuss and evaluate every item on the list. It will be the best 10 minutes you've invested into the growth engine of your business in a long, long time. Again, don't waste another day or another dollar on failing hope marketing strategies that do not work. If you want to grow and scale your business smarter and faster, and with fewer mistakes, you're in the right place. Again, totally free. Simply go to getmymarketingchecklist.com right now. Let's fix what's broken in your marketing today.

Now, the second step, I'm going to tell you to talk about something that has a quick personal appeal. But just the fact that you're sending a voice message, that you're recognizing them by name, that you are showing up, the way that you would show up on their doorstep, you're already a step ahead of your competitors. But since voice messages are more personal than their text-based counterparts, in most cases, you'll send one in response to maybe something that they've done, some sort of an event, an accomplishment, a milestone that your prospects recently achieved. Make some quick reference to whatever prompted you to send the message, to begin with, a little personal appeal that lets your prospect know you are keeping up with them, and that can go a really long way.

Three is a cursory value proposition. Why are you sending this message in the first place? What can you offer your prospect? If you want your voice message to go anywhere, you need to give your prospect a reason to respond. Try to quickly, but convincingly, frame a compelling value proposition. Intrigue them enough to want to learn more. And not to go into the weeds of more advanced marketing, but when I say a value proposition, I don't mean to pitch them or to sell them. Give them something that's valuable; a checklist, a swipe file, a framework, a case study, a free trial to your software; give, give, give before you ask. That would be my definition of a value proposition. And then, of course, a clear call to action or a next step. Give some concrete instructions for how they should proceed if they're interested in what you have to say or to offer. In most cases, giving a phone number, saying your email, or just telling them to message you on LinkedIn should suffice.

And to close out this episode, I'm going to give you an example, behind the scenes, of what I use here, at What Box Digital when I'm prospecting personally. So here's an example message: Hey, first name, I am thrilled to be connected with you here on LinkedIn. I really enjoy connecting with business leaders, just like you. I just wanted to reach out, and say hello in my own voice. As you can see on my profile, my name's Brian. I'm the CEO here, at What Box Digital, and the fractional CMO for multiple B2B companies. My team and I help business owners and leaders create lead generation systems that actually work for growing their businesses smarter and faster. But, great news, nothing to pitch or sell today. I just wanted to give you a friendly, hello, please reach out anytime, if there's anything I can do for you, and I hope we'll bump into each other from time to time here on LinkedIn. And I'll pop you a link to my business growth newsletter here on LinkedIn if you haven't yet subscribed. I hope you're having a great day. And then I'll include a link to the newsletter.

So if you want to stand apart from everyone else, from all of the bots, from all the automation tools, from everyone who is showing up and pitching, everyone who is trying to sell too quickly, and everyone who, by the way, is completely ignorable. Think about it. If you don't believe me, look at how you view your inbox on LinkedIn. I'm guessing, in fact, I don't have to guess you, ignore 99.999% of every message that comes through on LinkedIn, because most people don't know how to do it right. So that's it for today. Use LinkedIn voice messages, and show up more personally. I've given you the reasons why. I've given you an example script. And if you're just now tuning in, I just did a three-part masterclass on LinkedIn and how to prospect. Think of this episode like the little bonus add-on to the end of that series.

If you want to stand apart if you want to be more effective and more successful in cultivating meaningful relationships and generating more leads on LinkedIn, use LinkedIn voice messages. I hope this episode was helpful and don't forget, getmymarketingchecklist.com go and get the checklist, and diagnose what is and is not working in your marketing and in your business. Let's keep going and growing together. I can't wait to see you on the next episode.

Thanks for joining me today and listening to this episode of the Learn More Earn More Business Growth Podcast. We can be found on all the major platforms, like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode. And if you did, I'd be honored if you'd subscribe to the show and leave us a rating and an honest review. I'd love to connect with you on Instagram. You can find me at, @brianwebb, and the show's sponsor, What Box Digital, can be found at, as you might guess, @whatboxdigital. You can also find me in What Box Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up-to-date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of the Learn More Earn More Business Growth Podcast.

And if you'd like to send me a DM on Instagram to say hello, or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode.

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Learn More Earn More Business Growth Podcast

Host: Brian Webb

Episode 62: UPDATE: Brand New Update To Facebook Messenger You Can Use To Reach More Customers & Grow Your Business

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INTRODUCTION

Meta, the artist formerly known as Facebook, is introducing recurring notifications in Facebook Messenger. Why do you care and how can you use it to grow your business? I'll get to that in the show. Let's jump into it.

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Brian Webb:

This is to Learn More Earn More Business Growth Podcast.

Brian Webb:

Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode.

Hey everybody. Welcome back to the show. Let me ask you a question. Why is Facebook a valuable platform? Why is NBC a valuable television network? The answer is simple. They have audiences. They have the attention of eyeballs and ears. And as a result, people will pay tons and tons of money to advertise on those platforms. So whether you're a solopreneur business, a realtor, for example, or whether you're running a $10 million a year business, what's your biggest asset? Your audience, the people who buy from you, the people who might buy from you in the future.

So what's the takeaway? You need to be growing your audience. You need several lists if you want to scale and grow your business. So for example, how big is your email list? How big is your text message list? And here comes the surprise. How big is your Facebook Messenger audience? The vast majority of people who own businesses, who listen to this podcast have no idea that you can not only grow an audience inside Facebook Messenger just like you can your email list, you can grow multiple audiences.

So if you're in a B2B business and you work with architects, manufacturers, and home builders, you could literally have 1,000 people in an audience in Facebook Messenger that are all manufacturers, another 1,000 people who are home builders, and another 1,000 people who are architects. And all of those 3,000 people have no idea that they are in an audience with the other 2,999 people. They have no idea. So why do you care? When you send out an email, look at your own analytics. If you're lucky, you're getting a 20 to 25% open rate. And if you're lucky, you're getting a one or 2% click-through rate.

And that's probably if you're emailing to a group of your family and friends. So to put some math to that, if you have 1,000 people on your email list and you send out an email, maybe a little over 200 of the people that you send it to will open it, meaning they'll even see it, to begin with. And if you're lucky, 20 of them, probably less will click on any offer that you give to them. Now, let's contrast that with text messaging. Text messages, 90 plus percent of the people that send a message to will see it, and oftentimes 50, 60, 70, 80, 90% of them will click on whatever you sent in the text.

But here's the big secret that marketers know that you don't, you can do the exact same thing with Facebook Messenger. So let's get to the news for today. Recently, Meta, formerly Facebook, introduced recurring notifications, meaning automated messages that you can use to delight your customers inside of Facebook Messenger. What that means is you'll be able to send proactive, automated messages to people who have opted in to your Facebook Messenger to receive those messages. You can use that to drive engagement and keep the conversation going right in the thread.

So let's get to the part why you care, my wonderful, wonderful, wonderful Learn More Earn More Business Growth Podcast audience. Recurring notifications make it easy for you to deliver tailored messages at the right time to your customers, ranging from conversation-focused messages, like sales notifications, all the way to content that drives more engagement, like a newsletter. With recurring notifications inside of Facebook Messenger, businesses can do the following. You can do this. One, send tailored and timely messages that drive action.

So you can create personalized messages about their chosen topic. For example, a shoe store could notify their customers when their size is back in stock. So messages resonate much more effectively because it meets the business goals of your customer. Discovery, product discovery recommendations, brand inspiration content and newsletters or consideration, product alert, behind-the-scenes news, like what's going on behind the scenes at your business. Pre-sales alert, recommendations based on past purchases. Conversion, you could be sending discount codes, promotional content, loyalty rewards, and partner offers.

What about engagement? Tips, community stories, cross-sells, upsells down-sells, and product service reminders. And one bonus pro tip why you're going to love leveraging the power of Facebook messenger is when you do email marketing, if you've done it, you understand it's work. And it's because you're writing in long-form typically, and it's perceived as one to many, meaning it's more ignorable. When you do messaging inside a Facebook Messenger, on the other hand, it's short form, meaning you're not writing a huge email with paragraphs.

You're sending a sentence or two, so you're much faster when you're producing content. And again, the perception is that you're speaking one to one, which is why the engagement is so much higher. Next, you can message across the customer journey. So for example, messages can be sent daily, weekly or monthly so a business can reach, your business can reach customers at any moment in their journey. And then third, you can initiate messages that deepen your relationships. So basically to ensure a high-quality experience, customers are shown the topic and frequency in advance, and they've got to opt-in before businesses can send recurring messages.

Also, but one thing you should know so that you do marketing right, they have a one-tap access to opt out of your Facebook Messenger anytime they want. So in other words, if you're showing up all the time and begging for their money, they're going to opt-out. You just lost a potential customer or an existing customer. Now heads up, the ability to have recurring notifications in your Facebook Messenger is a new optional premium feature that Facebook intends to charge your business for in the future. It's currently available to all businesses that use the Facebook messenger platform as part of a free trial period.

But they currently charge businesses to send messages from the WhatsApp business API and they're listening to customer feedback to guide decisions on their pricing model. And Facebook also said that recurring notifications are coming later this year to the messenger API for Instagram as well. So there you have it. Facebook messenger can be a real tool that you use to grow your business and helping you to grow your business is the only reason this podcast exists. And don't forget for crying out loud, go to getmymarketingchecklist.com, and download that checklist.

So many people have done it, and it's going to help you grow your business faster. Getmymarketingchecklist.com, go and get it now, run, run, go get it. You won't regret it. Take 15 minutes to review it. I guarantee you it will identify holes in your business marketing 100% guaranteed. That's it for today. Thanks for being here as always and I will see you on the next episode. Let's keep going and growing together.

You can also find me and What Box Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities and you'll be in the know when we drop a new episode of the Learn More Earn More Business Growth Podcast. And if you'd like to send me a DM on Instagram to say hello or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode.

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Host: Brian Webb

Episode 61: 3-Part LinkedIn Master Class - Part 3 - Sales Funnel: How to Create an Automated Sales Funnel on LinkedIn

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INTRODUCTION

Do you wish you could generate more sales from LinkedIn without actually having to prospect? Are you curious how to build an automated lead generation process on LinkedIn? Well, if so, you're in the right place today. I'm going to teach you how to make an automated funnel on LinkedIn to grow your business smarter and faster. Let's jump into it.

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Brian Webb:

This is The Learn More, Earn More Business Growth Podcast.

If you're new here today, today is part three of a three-part LinkedIn masterclass. Episode 58, we talked about creator mode and the seven reasons that every B2B business leader should add this to your profile, and how to do it. Episode 59, we talked about part two, basically how to prospect like a pro, how to get 10 to 20 real leads or more every month from LinkedIn. Today, part three, the final part of this series anyway, is how to create an automated sales funnel on LinkedIn. And so today, we're going to talk about how to turn your LinkedIn company page into an automated sales funnel in just a handful of steps.

Remember prospecting is an organic process, meaning you're humanly reaching out to other people, trying to connect, and form those relationships. Today is going to be more about paid traffic. So the money that you give to LinkedIn to buy traffic or to buy media to get attention to your brand and to the products and services and offers that you have. LinkedIn ads offer really, really valuable opportunities to expand your reach because that's what they want you to do. They want you to pay them using one of their specific types of ads called native lead forms.

Again, we're always flying fast and furiously here on the podcast because you are a busy, busy person, but basically, a lead forum is when an ad pops up on LinkedIn and someone clicks on it. Instead of abandoning LinkedIn and going to your website, a form pops out with all of their information already populated from their account in the forum. All they have to do is click submit. LinkedIn likes this because they're less likely to leave the platform. You like it because it's bringing the information straight from their account, which is probably their real information, as opposed to them just giving you their juncture email address.

But before you run any ads, the first thing you've got to do, you've got to turn on conversion tracking in the platform. And to do this, to access conversion tracking, go to LinkedIn campaign manager, open your account, view your account assets, then create new conversions for each step of your sales funnel. For example, you might want to track leads, signups, new trials, subscriptions, whatever. You can also use this to track ad clicks and phone calls, so that's step one. And if you haven't heard of these acronyms, I'm going to share them with you for the first time.

TOFU, MOFU, and BOFU. TOFU stands for, top of funnel, MOFU, as you might guess, stands for middle of funnel, and BOFU stands for bottom of funnel. But for this next step, we're going to talk about top of the funnel. And when you think of the top, middle, or bottom of funnel, think of those as temperatures. So think of top of funnel as cold. Meaning the people who might not even know that you exist, or if they do, they have very little awareness about who you are, how valid you are. Think of MOFU or middle of funnel as people who have a little more exposure to your brand, your products, and your services. You've been nurturing them for a little while.

And then think of the bottom of funnel as where they're most likely to convert. This is when they're hot. Hopefully, the ones that are ever going to purchase from you. And they're the ones who are familiar with you. They have been exposed to your content, and it's time to start talking about your offers. So when people are at the top of your funnel, meaning they don't hardly know who you are, focus on organic type of posts that tell people about your business and introduce prospects to your products and services. Rather than providing tons of details, create short-form content. Entertain people, educate, always educate, and always engage.

Now, the next step that you're going to want to do when you're producing this top of funnel or TOFU content, it may reach hundreds or thousands of people if your company page has a sizeable following. But if you want your content to actually be seen, even if you're a smaller company, you're going to have to boost those top-performing posts on your LinkedIn company page. That way you can reach more of your target audience and keep adding new prospects into your funnel. So now, let's move to the MOFU, not to be confused with the MOFO. The MOFU, can't believe I said that.

The middle of your funnel at this point, prospects have moved past the getting to know you stage. They understand what your business does. They have a general idea of how your products and service that can help them. So at this point, you want to start focusing on creating more in-depth, more detail-type content. You can detail how your products can help, demonstrate how your services have worked for other people, and share competitive research that shows your business is a top choice. Social proof, social proof, social proof. We talk about that all the time.

Now, you can do this with regular text posts, but especially at this point, you might want to think about using images and video content, multimedia in your ongoing marketing efforts, in the middle of the funnel on LinkedIn. And by the way, if you weren't already aware, you could even upload a slide deck to LinkedIn, which will appear to the users on LinkedIn like a carousel. So if you have a slide deck prepared, for example, export that out to a PDF, upload that PDF as a document to your post, and it will look like an image carousel. So people can scroll through the various slides that you want them to see.

Next step, we want to get to some automated retargeting with paid content. Again, we're still in the middle of the funnel. One principle I teach all the time, it takes at least 21 to 24 times for your audience to engage with your brand before they go through those three phases of the relationship, right? They've never heard of you, maybe a little bit of awareness. You build trust through enlightenment. And then finally you get to that commitment, that engagement of some kind. They came to your event, webinar. They took a sales call. They signed up to be your customer. I stumbled into another statistic recently that had nothing to do with the number of times, it was the amount of time they consumed your content.

And the time was over five hours, meaning 21 to 24 times before they go through the process. This newer statistic that I'd bumped into suggests that they have to at least consume five hours of your content. So think about that for a second. Five hours, they see a post that's about two seconds. When you're posting videos, when you're posting documents, slide decks, PDFs, you're getting more of their attention. You might be getting more of their time. So at this point, you want to accelerate these touch points. You want to move people through this stage of the funnel more efficiently.

When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to exclusively rely on the loyalty of your existing customers and word of mouth. But it doesn't have to be that way. I want to give you a resource for free. You heard me right, free. I've put together the ultimate 97-point marketing audit checklist, which will allow you to assess and diagnose what is and is not working in your marketing. And it will only take you about 10 to 15 minutes. Think of it like an MRI for your marketing without the expensive medical bills to follow.

And to get this free marketing checklist delivered right to your email inbox, just go to getmymarketingchecklist.com, provide your info and we'll get it out to you right away. And again, it's totally free. I'd actually encourage you to walk through the checklist with your team and honestly discuss and evaluate every item on the list. It will be the best 10 minutes you've invested into the growth engine of your business in a long, long time. Again, don't waste another day or another dollar on failing hope marketing strategies that do not work.

If you want to grow and scale your business smarter and faster, and with fewer mistakes, you're in the right place. Again, totally free. Simply go to getmymarketingchecklist.com right now. Let's fix what's broken in your marketing today. This newer statistic that I bumped into suggests that they have to at least consume five hours of your content. So think about that for a second. Five hours. They see a post that's about two seconds. When you're posting videos, when you're posting documents, slide decks, PDFs, you're getting more of their attention. You might be getting more of their time.

So at this point, you want to accelerate these touch points. You want to move people through the stage of the funnel, more efficiently. Use campaign manager to run consideration-focused campaigns. If you use retargeting audiences, you can guide prospects through a customized series of touchpoints designed to address their specific needs. Here's an example, consider publishing an organic carousel post that links to a blog post introducing people to the topic, or create a LinkedIn video ad that takes a deeper dive into the topic and re-targets people who visited the blog post.

Publish a website traffic ad that links people to a detailed how-to guide and re-targets people who watch your LinkedIn video ad. And since this is a podcast and not a full-blown course, we can't go too deep here, but let's move to the next step, how to design bottom of funnel LinkedIn content? And remember bottom of funnel means these are people that you have been warming up, educating, entertaining, and engaging for an extended period of time. At this point, your prospects might have a strong interest in your solution, but something is preventing them from taking that final step.

Maybe they have lingering questions. Maybe they're checking out your competition, or they might be waiting for the right offer. If you can provide the final piece of that puzzle, there's a great chance that you can secure a new customer, a new sale. So let me give you some examples for your bottom of funnel, your BOFU content. Let's talk about LinkedIn live events. This lets you connect with your prospects in real-time, and you can follow up with attendees afterward to provide additional resources for them or make them offers for that matter. And by the way, while it's called LinkedIn live, you don't necessarily have to actually be live.

There's a tool out there called Stream Yard. You can literally produce a video, produce content and then have it post at a later time once you've polished it up. That being said, if you're going live, you need to be present in the live meaning you need to be available to chat, to get messages, to respond to people, but the video could have been pre-produced. And hopefully, prayerfully, coming soon, they're going to have audio-only events opening up to the rest of the platform. This is a platform not unlike ClubHouse, if you've heard of it, where you can go into a room, go live basically, but it will be an audio-only room.

So you can do it from your pajamas, from your home. You heard it from me first, but a couple more examples. Gated Content, Gated Content, lets your prospects download valuable guides and reports and all kinds of things in exchange for their information, their cell phone number, and their email address. You can nurture those leads, please do, please do, via email, text message, or direct mail, and add them to your retargeting audiences. Do you sell an actual product or are you a SaaS company? How about a free trial or a demo? Get prospects in the door and onboard them into your system.

Your final, you can automatically follow up with those leads, and encourage them to upgrade or subscribe to a paid plan. We're almost done. The last step, re-target your serious prospects automatically. I can tell you right now, if you're not running retargeting ads, you have an enormous hole in the side of your business. To lead prospects to a final stage of your sales funnel, your bottom of funnel, use lead generation and website conversion objectives for your LinkedIn retargeting campaigns. With the lead generation objective, you can encourage your prospects to fill out a native lead form to request a personal follow-up or to access your high-value lead magnet.

And if you don't know what a lead magnet is, go to getmymarketingchecklist.com, and intentionally give your real first name, your real last name, your real cell phone number, and your best email address. One, you'll need the resource, you want that resource. And two, it will allow you to go through a journey, a sales funnel journey to see what that experience is like. But as far as your ad is concerned on LinkedIn, you want to use lead generation as the objective. You can encourage prospects to fill up that native lead form we talked about to request a personal follow-up. So bottom line, before you build a funnel, take a few minutes to optimize your LinkedIn presence for lead generation and conversions.

Prospects might discover your business on LinkedIn in several different ways, through a search, seeing your ads, and organic content that you're sharing. When they visit your company page, however, you want them to find all of the information they need to trust your business. So have you uploaded an image and a cover image? Are you updating it regularly? Do you have CTA buttons or call to action buttons that link to your website? Are you doing a good job of showcasing your specialties? You can choose up to 20 of them by the way. And when you do this right, it actually guides the LinkedIn algorithm and increases your chance of appearing in a search.

So that's it for today, people. Again, getmymarketingchecklist.com, go check it out. Are you subscribed to my newsletter on LinkedIn, by the way, learnmoreearnmorenewsletter.com? Go there and subscribe. We've talked about the seven reasons you need to have creator mode turned on on your profile. We've talked about how to prospect like a pro, and get leads month after month. And now, I've taught you how to make an automated sales funnel again in podcast form and short form on LinkedIn. That's it for today. Thanks for being here. I'm always grateful.

I never lose sight of the fact that you could be spending your time anywhere else. So thank you for being here. Let's keep going and growing together. I will see you on the next episode. Thanks for joining me today, and listening to this episode of The Learn More, Earn More Business Growth Podcast. We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode. And if you did, I'd be honored if you'd subscribe to the show and leave us a rating in an honest review.

I'd love to connect with you on Instagram. You can find me at, @brianwebb and the show sponsor What Box Digital can be found at, as you might guess, @whatboxdigital. You can also find me and What Box Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of The Learn More, Earn More Business Growth Podcast. And if you'd like to send me a DM on Instagram to say hello, or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening, let's go and grow together. I'll see you on the next episode.

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Learn More Earn More Business Growth Podcast

Host: Brian Webb

Episode 60: How To Use A Summit Funnel To Build Massive Authority, Generate Tens of Thousands Of Leads, & 6 Or 7+ Figures Of New Revenue Opportunities

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INTRODUCTION

What if I told you there was a funnel that you could use to build massive authority, get tens or hundreds of thousands of leads in a single month, help you to instantly become an influencer, and generate five, six, seven figures, or more in new deal flow opportunities, even if you're a small business, even if you don't have an email list? Today I'm going to teach you about the summit funnel. Let's jump into it.

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Brian Webb:

This is the Learn More Earn More Business Growth podcast.

Hey everyone, welcome to the show. I'm your host Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode.

Hey everyone, welcome back to the show. Today I am going to teach you about something that you've got to know about. It's called the summit funnel, but let me tell you a little bit about it. A summit funnel is another type of lead generation funnel, but it's one that is strategically designed to let you leverage other people's traffic and co-brand yourself to build your authority in a market. You can use summit funnels to quickly build an email list, generate leads, and develop relationships with other influencers in your market. So what is a summit funnel? A summit or a virtual summit is a free online conference, and when organized and executed well, it can be an incredible business growth opportunity which requires zero ad spend. Although ad spend helps. Instead of spending time and money mastering paid traffic, a virtual summit allows you to partner with dozens of other established businesses and business leaders in your niche, driving targeted traffic from their email lists their audiences to your funnel to grow your own subscriber list, generate your own leads in a matter of weeks.

And here's a bonus, by contacting and interviewing speakers for your summit, you begin to build a network of influencer colleagues with whom you will continue to do business with for the years to come. Second bonus, there's an added benefit of authority being given to you by viewers simply because your face appears alongside your guest speakers on your summit registration page, on promotional materials, and in your video interviews. So how does it work? Step one, invitations. First, a person, you, who organizes the summit, you're going to be known as the host, invites a group of colleagues in their niche to be interviewed. You're going to do this either over Zoom or some type of video conference software. The ideal interviewee is a colleague or someone in your niche who has their own email list of your ideal clients. A good size summit, about 30 speakers, but it can be more, it can be less, but you'll likely find yourself approaching more people than that before you find yourself arriving at the final list of confirmed interviewees and participants.

Now the interviews. You, the host, will pre-record these interviews with these guest speakers, which will be broadcast online for a limited period of time later during the summit event. And last, let's talk about promotion. Motivated by affiliate commissions and the prestige of being a featured speaker at your event, your guest speakers join with the host to promote the virtual summit in advance of the interviews being broadcast. This is key, by the way. By using a well-constructed virtual summit funnel, the host, you, can collect the email addresses of everyone who opts in to watch the free summit event, as well as sell products to the summit registrants. When your guest speakers promote your summit to their email lists, a portion of their subscribers will become your subscribers, which is how your own targeted email list grows.

So now that you know what it is, now that you know what the benefits are, let's walk through the various steps. As with all marketing, step one is choosing who your ideal customer avatars are. Whom do you want to attract into this funnel, to this event? So now we're at step two. Even though I told you that you don't have to use paid traffic, I'm going to give you a bonus here in a moment that you might decide to use, because you might be able to generate paid traffic and not have to pay for the ads. So step two, we're going to choose all of our traffic sources. One, paid traffic. If so, which channels? Two, organic traffic. Three, your owned traffic. So for example, your email list, and your text message list. Four, any earned traffic you can get, like appearing on somebody else's podcast, affiliate partners. And of course, five, what I call your least traffic, so all the organic reach that you can get on LinkedIn, Facebook, Instagram, YouTube, TikTok, Twitter, all the channels.

So we've chosen who we want to target, and we've chosen our traffic sources. And by the way, one of the earned traffic sources that you're going to get, which is the most epic part of this funnel, is your ability to leverage the audiences, the email lists, the social connections of everyone that's going to be in the summit, to begin with. So now I'm going to take you through the structure, and the assets that you need to do a summit funnel. First, you're going to have a big landing page. It's going to be the registration page. This is going to be like any other event you've ever seen promoted. You've got photos of all of your guests. You have bios about them. Any and all details that you want to use to basically promote this free summit everywhere. 'And here's the bonus I told you about.

Think of it like an MRI for your marketing without the expensive medical bills to follow. And to get this free marketing checklist delivered right to your email inbox. Just go to getmymarketingchecklist.com, provide your info, and we'll get it out to you right away. And again, it's totally free. I'd actually encourage you to walk through the checklist with your team and honestly discuss and evaluate every item on the list. It will be the best 10 minutes you've invested into the growth engine of your business in a long, long time. Again, don't waste another day or another dollar on failing hope marketing strategies that do not work. If you want to grow and scale your business smarter and faster, and with fewer mistakes, you're in the right place, again, totally free. Simply go to getmymarketingchecklist.com right now. Let's fix what's broken in your marketing today.

And here's the bonus I told you about. Once they sign up, you're going to take them to an upsell page or what we call a one-time offer page. Remember, every single time that a broadcast is going to go live to the world, you're going to do that at a specific time over an extended period of time, several days, potentially weeks. So on that order bump page, that upsell page, that one-time offer, what you're going to suggest is that "Hey, the likelihood that you can show up at the same time every day for the next week or two weeks or three weeks or more is probably not going to happen." So your offer is $99, $79, $149, some low ticket amount, you basically say, "If you're going to miss this content, why don't you go ahead and buy access to the vault," where we'll put all of the bonus materials that your guests provide and yourself, where you'll have all the videos from the summit put behind a lock and key, a username and password in other words, and they can have access to it for a lifetime so they don't miss anything.

You would be shocked at how many people will gladly pay that $99 or 79 bucks or 149 bucks because they want to have access to that content. So we started with the summit registration page. We then took them to the one-time offer page. After that, here's what happens. One, they are opted in. Remember, everyone that has to sign up for this event gets onto your email list. So once they've opted in, one, they're going to be redirected to a thank you page. Second, you're going to text them because you collected their cell phone info in the registration form. And the reason that you want to do this is because as you send email reminders every day of the summit, those emails may or may not get delivered. Your text messages will get delivered. So we're going to take them to the thank you page. We're going to send them a text message confirming that they signed up. We're going to send them an email doing the same thing. They will now be on your email list.

And I would recommend that we add them to a Facebook Messenger audience, because again, the conversion rate, the open rate, the click-through rate is crazy, crazy high. And for a moment, that's it. Now, two weeks prior to the summit going live, you're going to start sending warm-up emails. So Monday, Tuesday, Wednesday, Thursday, Friday for two weeks prior, and the same thing the week prior, you're going to send emails and text messages that will get them fired up about this summit. You want to get them to invite their colleagues to the summit. You want to pique their curiosity and elevate their interest. Signing up is great. Showing up is better. And then for however many guests that you have interviewed, you're going to have that many days where emails go out, text messages go out, Facebook Messenger messages go out, reminding them that, one, today's the day of the summit, and two, you provide the link to the page where that video will be broadcast.

Another crazy good bonus is that on those broadcast pages you could have offers. You could have lead magnets to take them into other funnels. And for every single guest that you interview, on the day of their summit and on their broadcast page, they can have their own offers, bonuses, things that get people into their nurturing sequences, their sales funnels, which of course is the biggest reason that they wanted to participate in your summit, to begin with. And then at the end of the summit funnel, there's a few wrap-up things that we do. One, we want to tag someone in the CRM. We want to know in the future how this person arrived in your list, to begin with. We want to send them a ringless voicemail, where you're going to make another offer to them. It happens with automation. And if you want, you can even send them a physical piece of mail all through automation.

After that, we eject them from that journey, that's the end of the summit. However, you can now start doing retargeting ads that continue to create brand awareness moving forward. And if any of your guests are using paid traffic, meaning if they're buying ads, you don't want them to have pixel audiences built from all of your summit pages, but from their own respective day that they broadcast that interview. From that page, they could build their own pixeled audience so they can start retargeting the people that showed up for their broadcast to sell their products and their services.

So there you have it. That's the summit funnel. Massively grow your authority, and generate tens or hundreds of thousands of leads. From a positioning standpoint, you are now associated with all of these thought leaders and business leaders that were in the summit, to begin with. While you might not necessarily be targeting your guests as potential clients or customers, it's entirely plausible that they could become potential customers for clients. So that's it. If you have questions or want to talk about how you could use a summit funnel to grow your business and generate massive leads and massive new sales, just send me a text at 832-324-2432, or email us at What Box Digital, just hello@whatboxdigital.com. That's it for this week. I will see you on the next episode.

Thanks for joining me today and listening to this episode of the Learn More Earn More Business Growth podcast. We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode, and if you did, I'd be honored if you'd subscribe to the show and leave us a rating and an honest review. I'd love to connect with you on Instagram. You can find me at @BrianWebb, and the show sponsor, What Box Digital can be found at, as you might guess at What Box Digital.

You can also find me and What Box Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of the Learn More Earn More Business Growth podcast. And if you'd like to send me a DM on Instagram to say hello, or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode.

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Learn More Earn More Business Growth Podcast

Host: Brian Webb

Episode 59: 3-Part LinkedIn Master Class - Part 2 - Prospecting: How To Get 10 to 20 Real Leads Or More From LinkedIn Every Single Month

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INTRODUCTION

Last week, we covered part one of my LinkedIn masterclass, seven reasons why every B2B business owner and leader needs to add creator mode to your profile. This week, we're getting to part two: prospecting - how to get 10 to 20 real leads or more from LinkedIn every single month. Let's jump into it.

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TRANSCRIPT

Brian Webb:

This is the Learn More Earn More Business Growth Podcast.

Brian Webb:

Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. Let's go ahead and jump into today's episode.

Hey everyone. Welcome back. Last week, part one of my LinkedIn masterclass. This week, part two. I'm going to teach you how to prospect like a pro. Next week, I'm going to teach you how to make a sales funnel that starts with LinkedIn. I would say that the vast majority of people who are on LinkedIn, business owners, and business leaders, you know that you should be on the platform. You know that it's where your prospects are. And you're doing stuff. Maybe you're posting here and there and you're hitting the like button from time to time, but you're not getting any leads from it.

If you haven't done so yet, go back and listen to last week's episode, where I teach you how to turn on creator mode and the seven reasons why you should. This week, we're going to talk about prospecting. And by the way, I'm sensitive to the fact that this is an audio platform. So if you want to see what I'm going to teach here today, go check out the Learn More Earn More newsletter on LinkedIn. And if I gave you the URL to the newsletter, you would never find it. So instead, just go to: learnmoreearnmorenewsletter.com. It will redirect you. You can go there and see the scripts of everything I talk about. Basically, you can have the framework right in front of you.

And if you're not subscribed, go ahead and hit that subscribe button. That way, you'll get notified every time I launch a new article, which is at least weekly, by the way. And every single one of them are to help you grow your business smarter and faster. Let's get to it. Here is how you prospect properly on LinkedIn.

Step number one, you've got to know who your ideal customer avatar is or who they are. And we're not going to even talk about that today because I've already covered it. In fact, if you go back to the podcast to episode number seven, I basically teach you how to create the perfect ideal customer avatar to grow your business. So go check that out. And once you learn how to do it, go check out my free tool at whatboxdigital.com/avatar. There's a form right there. You walk through all the questions. It will email you the results. It's a great tool, and it's free your favorite price. But step one, you've got to know who you're targeting.

Step two, you need a sales navigator account. That's an upgraded version of LinkedIn. It's a completely separate platform. Obviously, it's connected to LinkedIn, but it's a completely separate platform. You've got to have a sales navigator account. So now that you know who your ICA, your ideal customer avatar is or who they are, and now that you have your sales navigator account, we got to go find them. We got to go get them. You're going to go perform a search for your ideal customer avatar. And sales navigator lets you do that. It's absolute bliss if you're trying to grow your business on LinkedIn.

The beginning of your search might start with manufacturers. It might start with law firms. It might start with medical practices. You start by choosing whom you want to target. And all of the filtering parameters that you need are right there. You can filter by connection level; first-degree connection, second, or third. You can geographically target. Maybe you want to target just Texas; maybe Michigan; maybe the United States; maybe worldwide. You can target based on years of experience, company headcount, their role, or their job titles; spotlights, meaning changed jobs in the last 90 days, or maybe they were mentioned in the news in the last 30 days. Or a good one, posted on LinkedIn in the past 30 days.

And again, if you go to learn moreearnmorenewsletter.com, I'll include some screenshots so that you can see that in case you don't yet have your own sales navigator account. So, we've identified our ideal customer avatar. You've got your sales navigator account set up. And you're going after one of your ICAs, ideal customers, on sales navigator.

Step three, you're going to pick 10 to 20 of the people in that search per day, Monday through Friday, and you're going to go and engage with their profile. You're not sending a connection request. You're just going to go and view their profile, for example. You're going to go and like a recent post. Comment thoughtfully on a recent post. Basically, you're just showing up before you even send that connection request out, to begin with. Now, step three can really be steps three, four, and five, meaning you could just go do it once.

The longer you take, the more conversions you're going to get when you're trying to connect with people. But if you're that business owner, that business leader, that wants the baby without the labor pains, go ahead and just do it one time. Your effectiveness will probably go down, but just do your own testing as you go. Remember, everything I share with you is a framework from which you have to go and make it your own and do your own testing because every market is different. And every user on LinkedIn is different. For example, if you've got 35,000 followers and the world sees you as a celebrity, it's not going to take that long for you to connect. If you're the guy who's just so busy working in his business or her business, and you rarely show up, well, then you're a complete stranger. It's going to take you a little longer for people to warm up to you.

Next step, send a connection request to those people that you've been engaging their profile. And I'm going to give you the script. This is what I use. Make it your own. And be conversational. Here's mine. "Hey," first name. "I'm a B2B marketer here in the Houston area. I enjoy connecting with..." fill in the blank; meaning the type of business owners and leaders that you want to go connect with. "But don't worry. I'm not here to pitch or sell you anything today. Hopefully, we will cross paths here on LinkedIn from time to time, Brian." I cannot say this loudly enough. Do not connect then pitch. This is the pandemic that absolutely plagues LinkedIn.

When you do this, what you're, in essence, inadvertently doing is you're showing up, you're connecting, you're shaking their hand by connecting with them. And then you're saying, "Give me your money." Now, the irony is we should all intuitively know that that's not how you do business, especially on LinkedIn, because we hate it when someone does that to us. Don't do that. Don't connect and then pitch.

Step five, and this is the one that you're probably not going to like because it's not as scalable. Okay. I'll get back to the podcast in just a minute. But let's face it, most marketing doesn't work. Did you know that most business owners and leaders are making the same mistakes over and over again? Like so many others, you're probably tired of relying on hope, which is a failed marketing system. You know what that is. That's when you're spending valuable time and money on marketing, and then you hope it works. You've probably thrown tons of money towards marketing mistakes and failures. You wish you could get all that money back, but you can't.

I'd actually encourage you to walk through the checklist with your team and honestly discuss and evaluate every item on the list. It will be the best 10 minutes you've invested into the growth engine of your business in a long, long time. Again, don't waste another day or another dollar on failing hope marketing strategies that do not work. If you want to grow and scale your business smarter and faster and with fewer mistakes, you're in the right place. Again, totally free. Simply go to getmymarketingchecklist.com right now. Let's fix what's broken in your marketing today.

Step five, and this is the one that you're probably not going to like because it's not as scalable. Every single person that accepts your connect request, get on the LinkedIn mobile app, go to messages, click on that little microphone and send them a voice message. A sincere, heartfelt, warm voice message. Now, I'm going to give you a script. But remember, make this your own. You don't have to do it like me, but make a variation of this that works best for you and your industry sector.

Here's what I say: "Hey," first name. "I am thrilled to be connected with you here on LinkedIn. I really enjoy connecting with business leaders, just like you. I just wanted to reach out and say hello in my own voice. As you can see on my profile, my name's Brian. I'm the CEO here at Whatbox Digital and the fractional CMO for several B2B companies. My team and I help business owners and leaders create lead generation systems that actually work for growing their businesses smarter and faster.

But again, great news, nothing to pitch or sell today. I just wanted to give you a friendly hello. Please reach out anytime, if there's anything I can do for you. And I hope we'll continue to bump into each other from time to time, here on LinkedIn. So, I've created some awareness. This person, he or she, knows what I do. I ask for nothing, not a single thing.

Let's move on to the next step, step six. Wait a day or two. Send them something valuable. Help them. Give before you ask or take. In the world of marketing, we call this a lead magnet. But give them some tools, some assets, some resource that really will be helpful for them. It could be a framework that helps you to make money or save money. Maybe it's a checklist that helps you to avoid pitfalls in business. A resource that we created here at Whatbox Digital is our Ultimate B2B 97-Point Marketing Audit Checklist.

It's a 36-page, 97-point marketing checklist that will absolutely help you to be a better business owner, and a better business leader. It'll help you to conquer marketing. I'm sure you have resources that you can use in your business, but you want to show up with generosity. Not with your hand out, but with something in your hand to give.

On to step seven, which by the way is going to feel a whole lot like step number six. You're going to wait a day or two. You're going to give them another resource: another tool, another framework, another checklist. Be creative. Go through all the assets that you have in your business that help you to be successful and share those resources with the people that you're trying to connect with. And then, I'll repeat those steps one or two more times. This has happened over the course of, let's call it, a week or so.

And by the way, when you give that resource, don't literally give it to them. Put it behind a form on a webpage or a landing page where they have to go and give their information to get it. For example, I would not just forward some news article online. If I'm going to give you that 97-point checklist, you're going to go to a landing page, and you're going to enter your name and your email address.

And if I give you additional tools and resources, they're all going to be behind a form and a landing page where you have to opt in to get that resource. And remember, next week we'll be talking about a sales funnel. And what I just told you is a bit of a teaser for part three, so make sure you're tuned in next week.

And then, based on how they have or have not engaged with me over this process of a week or two, I send them one more message. And in that message, I basically say, "Hey, I hope you've been getting some value out of these resources that I've been sharing with you. As I told you, I do..." A, B, and C. Example in my case, at Whatbox Digital, "we provide consulting services and frameworks for lead generation for B2B companies. Does it make sense to talk about what that looks like in your business?" And remember, most people will never engage with you. Most people will never work with you. Nothing you can say and nothing you can do. This is just the law of sales and marketing.

But I'm telling you, if you do these things I just taught you, you can generate five, 10, 15, 20 leads a month. And again, that spectrum can vary because how many connections do you have? How much authority do you have online? How much are you showing up on LinkedIn when you're not prospecting, or posting valuable content?

This podcast is an example. The newsletter is an example. I see someone that's posting that they're hiring. I share that with my audience. I'm demonstrating generosity. And by the way, not faking it either. And that right there might be the most valuable tip that I just shared with you today. Most people are faking it. Most people are showing up and being just generous enough to ask you for your money. So, you can go down that path, and you can fake it. And you can continue to waste your time on LinkedIn or any other social media platform. Or you can show up in a genuine and authentic way where you're trying to make a contribution to the universe. You genuinely want to help people overcome their challenges and find and pursue and achieve their dreams. But the bad news is if you're faking it, we all know it.

So don't do it. Show up daily. Do your best. Give value. Stop pitching. That's how you get leads. Isn't it ironic? It's when you stop pitching that you'll start generating more opportunities for you and your business. And check this out. Believe it or not, the vast majority of everything that I've spoken to you about today, last week, and next week, it can be outsourced.

As you can tell by everything I've shared, this can be a simple program; this can be robust. A proposal would have to be created. But 1500 bucks to two grand on the low end, up to three or $4,000 on the high end? If you want to get the benefit out of LinkedIn, but you're never going to have the time to do it, we can get you taken care of. Just text the word "LinkedIn" to 832-324-2432. 832-324-2432. Text the word "LinkedIn." We can start a conversation.

That's it for this week. I think I've talked about the marketing audit checklist three or four times. Plus, the promotion is pushing that out to you guys. You've got to go get it. Go to getmymarketingchecklist.com and get your copy. I promise you, it'll be the best 15 to 20 minutes that you spend with your team. And don't forget about next week. Come back, subscribe. Part three of my LinkedIn masterclass: How to Make a Sales Funnel That Starts with LinkedIn. Thanks for being here. I'll see you on the next episode.

I'd love to connect with you on Instagram. You can find me at @BrianWebb. And the show's sponsor, Whatbox Digital, can be found at, as you might guess, @WhatboxDigital. You can also find me and Whatbox Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of the Learn More Earn More Business Growth Podcast. And if you'd like to send me a DM on Instagram to say hello, or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode.

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Learn More Earn More Business Growth Podcast

Host: Brian Webb

Episode 58: 3-Part LinkedIn Master Class - Part 1 - Creator Mode: 7 Reasons Every B2B Business Leader Should Add This To Their Profile

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INTRODUCTION

Are you sick and tired of being on LinkedIn, but you don't feel like you're getting out of it what you should be? Well today, I'm going to take you through part one of three of my LinkedIn masterclass that's guaranteed to help you generate leads month after month and grow your business smarter and faster. Let's jump into the show.

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SUBSCRIBE

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HELPFUL LINKS

The Ultimate 97 Point Marketing Audit Checklist

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TRANSCRIPT

Brian Webb:

This is the Learn More Earn More Business Growth Podcast.

Brian Webb:

Hey, everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode.

Well, you heard me say it in the introduction, today is part one of three of my LinkedIn masterclass. Today, we're going to talk about creator mode, and seven reasons you and every other B2B business leader should add this to your profile. Next week, we'll go into part two; prospecting. I will literally give you my behind-the-scene step-by-step process for how I prospect on LinkedIn and generate 10 to 20 leads a month every single month. Then the following week we'll go to part three where I'll teach you how to create an automated sales funnel on LinkedIn. But today let's just talk about creator mode. I'm going to give you the seven reasons you need to add this to your profile. But first, let's talk about what creator mode is.

Basically, creator mode is a profile setting on your dashboard that can help you grow your reach and influence on LinkedIn. You can turn on creator mode to get access to new tools, additional tools, and features that will help you create content and grow your audience based on LinkedIn. And to learn how to do that by the way, if you just perform a Google search on how to turn on creator mode on LinkedIn, it'll bring you right to the link. They walk you through it step-by-step. While I'm not going to go deep on this today, I will give you the first few steps here, just so that you know how to do it.

Go to your LinkedIn profile. You're going to click on the icon up at the top of your LinkedIn homepage. Click view profile, scroll down to the resources, and click on creator mode, which is currently set to off. What you're going to do is click next on the creator mode preview popup window. And then this is where you can go through the process. So that's the quick and dirty way of how to actually turn it on, but let's talk about the reasons you want to.

Reason number one, the connect button on your profile will change to follow. Once you've done this, LinkedIn will now display the number of followers you have there on your profile. When someone sends you a connection request, after you turn on creator mode, they will also follow you while they await your response. So if you don't have this turned on, someone sends you a connection request. You don't accept it. Nothing happens. Once you move over to creative mode and they click that connect request, you basically now have a new follower, whether or not you ever accept their connection request. And even if you decline their invitation, they will still be following your posts until they manually unfollow you.

Reason number two, you can display the topics you post about in your profile introduction as hashtags. This will make it easier for other LinkedIn members to discover your content and follow you. And they literally appear right up there by your name.

Let's move on to reason number three. When you move to creator mode, when you turn that on, LinkedIn will highlight your original content on your profile by moving your featured and activity sections to be first on your profile. And even furthermore, the activity section on your profile will no longer include your likes, comments, and other activities. They'll still be available when you click on the see all activity link up.

Okay, I'll get back to the podcast in just a minute, but let's face it. Most marketing doesn't work. Did you know that most business owners and leaders are making the same mistakes over and over again? Like so many others, you're probably tired of relying on hope, which is a failed marketing system. You know what that is. That's when you're spending valuable time and money on marketing, and then you hope it works. You've probably thrown tons of money towards marketing mistakes and failures. You wish you could get all that money back, but you can't. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to exclusively rely on the loyalty of your existing customers and word of mouth. But it doesn't have to be that way. I want to give you a resource for free. You heard me right. Free.

I've put together the ultimate 97-point marketing audit checklist, which will allow you to assess and diagnose what is and is not working in your marketing. And it will only take you about 10 to 15 minutes. Think of it like an MRI for your marketing without the expensive medical bills to follow. And to get this free marketing checklist delivered right to your email inbox, just go to getmymarketingchecklist.com, provide your info and we'll get it out to you right away. And again, it's totally free. I'd actually encourage you to walk through the checklist with your team and honestly discuss and evaluate every item on the list. It will be the best 10 minutes you've invested into the growth engine of your business in a long, long time. Again, don't waste another day or another dollar on failing hope marketing strategies that do not work. If you want to grow and scale your business smarter and faster, and with fewer mistakes, you're in the right place. Again, totally free. Simply go to getmymarketingchecklist.com right now. Let's fix what's broken in your marketing today.

Reason number four, you can add a link to the introduction section, that first box that people see, that first area of your profile to drive more traffic to your website, your content, your landing pages, and your sales funnels. Maybe an upcoming event. To see this in action, go to my profile, Brian Webb on LinkedIn. To find me easy, by the way, just go to linkedin.com/in/thebrianwebb. No, I don't think I'm special enough to have the word the in front of my name. That was just my only option because another Brian Webb beat me to the punch when I was setting my own vanity URL years ago.

Reason number five, get discovered better. When you turn on creator mode, you basically become eligible with LinkedIn to be featured as a suggested creator to follow so the potential followers can find you and your content all over LinkedIn. So said differently, just by turning on creator mode, LinkedIn is going to automatically for free give you more exposure on the platform.

Reason number six, this might be, if not my favorite, one of my two favorites, is you get access to creator tools on LinkedIn. For example, you can do LinkedIn live when you turn on creator mode. You get access to create a LinkedIn newsletter. If you missed it, by the way, go back to episode number 51 of this podcast, which was launched on April 4th, 2022, on how to use LinkedIn newsletters to drastically reach more B2B prospects on LinkedIn. Now for this particular one, the newsletters, you have to meet LinkedIn's specific criteria. To find out if you meet the criteria, visit the creator tools section in the creator hub. You will see available next to the creator tools that you have access to.

And finally, reason number seven, you get access to creator analytics, which basically provides aggregate analytics to show how your content portfolio performs over time. Now at the time of this recording, LinkedIn basically is letting us know that they're gradually rolling out creator analytics to all members who turn on creator mode. So during this time it may or may not yet be available to you, but basically to check availability, click on the number of post impressions past seven days in the analytics section of your profile. If you do not see creator analytics, check back in the coming months.

So there you go. That's the seven reasons you want to turn on creator mode for your profile. So go take care of that today. That's literally something that will take you five minutes and it's going to enhance your ability to grow your business and get more exposure on LinkedIn. And don't forget, this episode is part one of three. Next week we'll go to part two, prospecting. How to get 10 to 20 real leads or more every month from LinkedIn. And then the following week part three, how to create an automated sales funnel on LinkedIn. That's it for today.

Thank you for being here as always. And a quick reminder, if you haven't gotten your marketing audit checklist, go do it today. Just go to www.mymarketingchecklist.com. Go through the process. You won't regret it. And if you want to find my newsletter on LinkedIn, just go to learnmoreearnmorenewsletter.com. That will redirect you to my newsletter on LinkedIn. If you're liking this podcast, you're going to love the newsletter too. And as always, thank you for tuning in here to the podcast. If you like what you're learning and hearing on this podcast, if you would be so kind as just to take a quick moment and go give us a five-star review and a rating on the platform you listen to this on, it literally helps us to reach more people and help more people just like you. So again, thanks for being here today. I will see you on the next episode.

Thanks for joining me today and listening to this episode of the Learn More Earn More Business Growth Podcast. We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode. And if you did, I'd be honored if you'd subscribe to the show and leave us a rating and an honest review. I'd love to connect with you on Instagram. You can find me at @briancwebb. And the show sponsor Whatbox Digital can be found at, as you might guess, @whatboxdigital. You can also find me in Whatbox Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of the Learn More Earn More Business Growth Podcast. And if you'd like to send me a DM on Instagram to say hello, or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you.

Again, thanks for listening. Let's go and grow together. I'll see you on the next episode.

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Learn More Earn More Business Growth Podcast

Host: Brian Webb

Episode 57: 10 Things Every Business Should Automate To Save Time & Grow Faster

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VALUE BOMBS

So here you are, you're running your business, you want to grow faster, you want to be more efficient, you want to add time back to your schedule, I'm going to teach you 10 things that you and every business should be automating.

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HELPFUL LINKS

The Ultimate 97 Point Marketing Audit Checklist

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TRANSCRIPT

Brian Webb:

This is the Learn More Earn More Business Growth Podcast.

Brian Webb:

Hey, everyone. So I'm going to share 10 things that you should be automating in your business, but the reality is you should be automating dozens if not hundreds of things in your business. Today, we're just going to cover 10 of them. If you rewind tape about 20 or 30 years ago, automation was only really available or affordable to big businesses. But today automation is for everyone, not just the corporate giants. We use all kinds of automations here at Whatbox Digital, and we encourage our clients to do the same.

When leveraged well, automation can simplify nearly every department in your business. The reality is automation is becoming increasingly more and more integral to the success and goals of businesses from nearly every industry sector. Like I said, automation is no longer just for the big guys. Even if you're a solo entrepreneur in your business, automation is something you can and should be using to run your business better. It literally can save you time and help you to grow faster and more efficiently.

According to gleanster.com, nearly 80% of all top-performing companies used marketing automation for at least two years or more according to their research. So there are numerous automation tools in the market that are available for every business. Our tool of choice here at Whatbox is ActiveCampaign. In fact, I wrote an entire article on it on my LinkedIn newsletter, which you can find at learnmoreearnmorenewsletter.com that will redirect you to my newsletter on LinkedIn. By the way, as of the time of this recording, you'll be joining about 840 other CEOs, business owners, and executives who have also already subscribed. And we're only about five weeks old right now in that newsletter. So you can go and check that out.

Now, I've talked about automation before, but just to give you a refresher course, there are three components that can be used in any automation. Two of which are always necessary. The first is triggers. Every automation on the planet must start with some kind of a trigger. Triggers are what inform your automation platform that something needs to happen. Next, conditions. Conditions can be applied to triggers to narrow the focus on whether an action should happen. So, for example, the trigger could be, I added a tag to a user, but there could be a condition like something like has not visited my website in 60 days. So that's a condition.

And the third is actions. Once an automation has been triggered and a condition has been met when you want a condition to be met, then finally there's an action. The action is what you need to see happen in order to achieve your objective. So actions could include, send an email, send a text, send a slack notification, wait 30 days. That's just a handful of them. So again, 10 automations we're going to cover today. There are hundreds you could and should be using for your business, but we're going to start with number one, create an autoresponder to immediately reply to email inquiries from your website. If you have a contact email address on your website, and you probably do, for visitors to get in touch with you, you could potentially become overwhelmed by the number of leads that might be expecting to hear from you. A 30-minute delay literally in response time decreases the odds of closing a new customer by 21 times compared to responding within five minutes. So you can see that, that's important.

So a trigger, in this case, would be forms submitted. The action would be to send reply email. Easy. Probably the easiest of all the ones I'll talk about today. Automation number two, automatically request online ratings and reviews from customers who are raving fans. In March 2022, I released a podcast episode that actually teaches you how to automate the process of requesting online reviews from customers who have recently had a great experience with your products and services. But basically, this process involves sending a survey upon the sale of a product or the completion of a service project. Then depending on how your customer replies, you follow up with a sequence that would be sent to the customer to compel a new response.

So, for example, trigger, tag added a customer. For example, project completed product sold. Action, send email with a performance survey. Now, when they reply, there's a condition, three conditions. Condition A, customer replies with five stars in the survey. Action, send them an email and ask for a review on Facebook or on Yelp. Or condition B, the customer replies back with three stars. Mediocre. Action, send an email to ask about how your service or product could be improved. Or worst-case scenario, condition C, the customer replies with the one star in the survey, meaning you suck. Action, literally in triplicate, send a slack message, a text message, and an email notification to your customer service team to inform them that you have an unhappy customer. This is so that you can reach out to them immediately to do damage control and potentially increase customer loyalty.

So you're doing two things. You're increasing customer loyalty. And for those that loved what you did, love what you sold to them, you're automating the process of getting more reviews, which is great for social proof, it's great for SEO and it just makes your brand look good. And, by the way, quick plug here, if you need help with your marketing automation needs, Whatbox Digital is totally here to help. Literally, just call our office at 281-801-7721 or just send an email at hello@whatboxdigital.com, and we'll help you out.

Number three, and this might be my favorite, automatically get notified when known visitors and hot leads are on your website. This one's a little bit more of a secret. Most people don't know about this. You're probably not even aware that this is even available to you, but it's easy to do. So imagine this. You own a brick-and-mortar store. Would you ignore customers when they walk through the door? No, of course, not. Your website is the foyer to your business. Wouldn't you like to get notified automatically when known visitors and sales leads visit the various pages of your website? I would, I do, actually.

This automation does require that a snippet of tracking code be embedded into the header of your website while this step is likely a task that you're not comfortable doing yourself. It is something that anyone with reasonable web editing experience could do in literally two minutes. So in this case, the automation is trigger a known user, to visit your website. Action, send a Slack notification. By the way, pro tip, you can set up a trigger for every page of your website, which allows you to monitor which pages your guests are visiting in real-time. So it's like watching someone walk from one side of your store to the other. By being able to monitor your visitor's footsteps across your site, you have an indication as to what they're seeking and what might be important to them, or at least interesting.

Automation number four, capture and nurture sales leads over time, and then convert them into paying customers. If there's one topic I cover regularly is sales funnels. Sales funnels are essential, literally imperative to systematically generate new leads for your business. Sales funnels can range from very simple, like a string of emails when a new lead opts into your offer to extremely robust and complex, which could include emails, text messages, ringless voicemails, physical and direct mail, and much more. Now, a typical sales funnel that we would do here at Whatbox Digital is typically pretty robust. And so again, if you want to see a video of this being fully laid out for you, just go to learnmoreearnmorenewsletter.com and go check out the article called the ultimate B2B lead generation squeeze funnel.

Automation number five, always win at phone tag. It's easy to lose a game of phone tag when you're a busy entrepreneur or a business leader that's highly involved in the operations of your business. You leave a voicemail with a client, then he or she returns your call while you're in a meeting. You make a note in your mind to call back when you're at your desk, and voila, another voicemail. If the game continues, all while you're chasing other players, you might eventually give up either intentionally or because you were too busy to remember to call them back. Maybe you had a lead, but then you lost it. So in this automation, the trigger is add tag in your CRM that says left VM, for example, to a contact. When that happens, action one sends an email to the contact, and action two sends an email reminder back to yourself to call back.

So if you're using an automation platform like ActiveCampaign like us, you can note in the system that you left a message for a contact. Doing so triggers an automation to email him or her, I just left you a voicemail, sorry, I missed you. If I don't hear from you, I'll follow up tomorrow. The software then reminds you to make the call tomorrow as promised. No sticky notes are necessary and no lost leads.

Automation number six. Okay, I'll get back to the podcast in just a minute, but let's face it. Most marketing doesn't work. Did you know that most business owners and leaders are making the same mistakes over and over again? Like so many others, you're probably tired of relying on hope, which is a failed marketing system. You know what that is. That's when you're spending valuable time and money on marketing, and then you hope it works. You've probably thrown tons of money towards marketing mistakes and failures. You wish you could get all that money back, but you can't. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to exclusively rely on the loyalty of your existing customers and word of mouth. But it doesn't have to be that way.

I want to give you a resource for free. You heard me right, free. I've put together the ultimate 97-point marketing audit checklist, which will allow you to assess and diagnose what is and is not working in your marketing. And it will only take you about 10 to 15 minutes. Think of it like an MRI for your marketing without the expensive medical bills to follow. And to get this free marketing checklist delivered right to your email inbox, just go to getmymarketingchecklist.com, provide your info and we'll get it out to you right away. And again, it's totally free. I'd actually encourage you to walk through the checklist with your team and honestly discuss and evaluate every item on the list. It will be the best 10 minutes you've invested into the growth engine of your business in a long, long time.

Again, don't waste another day or another dollar on failing hope marketing strategies that do not work. If you want to grow and scale your business smarter and faster and with fewer mistakes, you're in the right place. Again, totally free. Simply go to getmymarketingchecklist.com right now. Let's fix what's broken in your marketing today.

Automation number six, and I love this one too, follow up with new networking connections. Whether you're at a networking happy hour or a conference or any business function or event, networking can pay off with a large stack of business cards in your hand. But you already know that collecting business cards isn't the goal. So you can use the power of automation to start communicating with your new contacts immediately before both you and your new contact forget about the conversation you had to begin with. Transfer the contact information for your new connection from their business card to your CRM. Tag each person as a conference or event contact. Then use automation software to schedule an email to be sent. Whether you want to follow up an hour or later or the next day, doesn't matter. And when I say send an email communication, send a string of email communications, maybe four or five or six of them.

So, for example, trigger, add new contact, action, send email one of seven, action, wait one day, action, send email two of seven, action, wait two days, so forth and so forth and so forth. It's a great way to introduce yourself over a period of time to indoctrinate the people that you met with all that you can do to help them based on the products and services that you have to offer.

Automation number seven, welcome a new client. I'll tell you something that you already know. A sale is not the end of your relationship with a new client. In fact, it's only the beginning you need and want to make a great first impression by sending a series of welcome emails to demonstrate to your new clients that you care about them. And again, it's a great opportunity to indoctrinate your clients with information about your business and to set and manage their expectations about what it's going to be like to work with you.

Staying in touch is effortless with automation. Setting up your software so that when a purchase is made or by manually adding a tag for B2B service businesses, a trigger automatically activates that email series. In the first email sent immediately after a purchase or a tag is added, send them a thank you and an intro to your company. You could also send answers to frequently asked questions or an overview of what your services entail. And if you really want to up your game, consider sending a thank you gift. Check in again shortly after the client has started using your products or services to see how they're doing. Include helpful content like tips about using your products or how-to video or suggest complementary products and services that may also be of interest to them. A few days later, ask for feedback, and send them a link to a survey asking how your business could improve. If the client is dissatisfied, you'll want to take action sooner than later.

Onto number eight, stay on top of failed billing charges and past due invoices. When a customer changes or loses a credit card, your business might not have made his or her list of records to update. Billing charges that don't clear even for a short period of time, can have a detrimental impact on your bottom line. So be proactive about collecting payments by establishing automated processes. For subscriptions and other fees collected on a recurring basis, set up a trigger for your automation platform of choice to notify you when a billing charge fails. The notification prompts you to reach out to the customer, allowing you to collect payment as soon as possible. And you could prevent some failed charges from happening in the first place by catching credit cards on the verge of expiration. You can set up an automated process in which the software scans customer information stored in your client management system for credit cards due to expire in 30 days triggering a reminder to reach out to customers about updating their cards. Cool stuff.

Number nine, send appointment reminders. In a society where the word breathing is synonymous with the word busy, leads and clients need reminders about their appointments. And arguably they need to be reminded about the reminder. Forgotten appointments translate to wasted time and money for your business, but you can't afford to spend hours serving as a full-time assistant for your clients. With automation software, leads and clients can schedule an appointment at the time that works for them and that's free on your calendar. They can then receive a series of emails and appointment confirmation followed by reminders in the days or hours prior to the appointment. If the client or lead cancels, the software will automatically notify you so you can follow up and reschedule.

And finally, last but not least, number 10, ask clients for referrals at the right time. It's the oldest marketing strategy in the world. Word of mouth is the most trusted form of advertising. 84% of leaders say they completely or somewhat trust recommendations from people that they know. But sometimes clients need a little reminder or an incentive to spread the word. Ask clients at the right time to give referrals by sending an automated email. To encourage them to take action, you might offer a small gift or a hefty referral fee. At Whatbox Digital, we love to pay big referral fees to people who refer new customers to us. And I mean thousands and thousands of dollars.

Here's how you can set this up. When a client enters a friend's name or a colleague's name and their phone number and email address into a web form, your software will issue a task for you or your team member to call and reach out to that referral. So, Brian, you're talking about automation. Why the old school phone call? Emailing contacts without their direct permission puts your email at high risk of being flagged as spam, which could lead to your messages being blocked by inboxes. Pick up the phone, then ask about opting them into your emails. This is one where you might consider having a dedicated page on your website that's only there for your customers. And you remind them that it's there. It's a great way to make it easy for them to introduce you to other people.

That's it. 10 automations that will save you time, and help you grow your business faster. And don't forget, I know you heard the promo earlier, go and get your 97-point marketing audit checklist. It's a phenomenal tool to help you audit and assess what is not working in your marketing so that you can become aware of it and start working on fixing it. Everything that you fix in your marketing helps you to grow your business faster and more efficiently. So go get your checklist.

All right, that's it. Thanks for being here today. I will see you on the next episode.

Thanks for joining me today and listening to this episode of the Learn More Earn More Business Growth Podcast. We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon music. I genuinely hope you enjoyed today's episode. And if you did, I'd be honored if you'd subscribe to the show and leave us a rating and an honest review. I'd love to connect with you on Instagram. You can find me at @BrianWebb. And the show sponsor Whatbox Digital can be found at, as you might guess, @WhatboxDigital. You can also find me in Whatbox Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of the Learn More Earn More Business Growth Podcast.

And if you'd like to send me a DM on Instagram to say hello or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode.

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DESCRIPTION

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Learn More Earn More Business Growth Podcast

Host: Brian Webb

Episode 56: Part 1: A Story About A $40 Million Dollar Fraud And Its Priceless Lessons For Investors & Entrepreneurs

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VALUE BOMBS

What does desperation, patriotism, entrepreneurship, a 40 million loss for investors, concurrent FBI and SEC investigations, and a pending indictment of a friend and former client all have in common? This podcast, this episode, my interview today with Chris Bentley, let's jump into the show.