Destination Marketing Podcast: Recent Episodes
Relic Agency
The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
In this episode, Adam’s business partner Colby Remund joins the show to unveil a major announcement. Listen to hear what the announcement is and how it could play a pivotal role in shaping the future of the tourism industry. They also discuss the history of Relic and how they got to where they are today.
“The industry needs that digital town square, that hub, that place where we can all congregate. Our true focus is just hoping desperately that we can keep valuable content constantly in the face of everybody that's using the site.” -Colby Remund
Check out Tourism IQ here!
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode, Lesly Veve joins Adam to discuss his background, skills, and aspirations in the destination marketing industry. Lesly shares his passion for changing the narrative about tourism in Haiti and his desire to positively impact Haiti’s tourism economy. He and Adam dive into some of the skills that Lesly has to offer the destination marketing workforce and why any destination organization would be lucky to have him as a part of their team.
“How can we change some of that narrative and show a different Haiti or at least the parts of Haiti where things aren't, you know, the crazy stuff that we see on the media all the time? And so that was, I think, my first drive to try to go in that field.”
Check out Lesly's portfolio
Connect with Lesly on LinkedIn
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode, Adam is joined by Laura White, senior director of brand marketing and strategy at Visit Charlotte. With nearly half of their yearly visitation coming from visiting friends and family, Laura tells us how they shifted their marketing efforts to tap into this previously under-recognized market. Adam and Laura explore the challenges of aligning this new marketing strategy with hoteliers' goals and the importance of fostering community pride.
“When you're hosting, you want to show them the best that where you live has to offer. That fact alone is something that is so intertwined with the perception of the destination. If your residents don't have the best perception of the destination, that is going to translate into how others view your destination.” -Laura White
Visit Charlotte
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode, Adam joins Earl B. Hunter Jr. to announce a brand new podcast, "It’s Bigger Than Camping." They discuss the show's mission to promote inclusivity and unity in the outdoor community, educate listeners on the benefits of the outdoors and highlight destinations that welcome all who want to experience the outdoors. Earl shares insights from his experience in the RV and outdoor industries, emphasizing the importance of inviting everyone, regardless of age, race or gender, to enjoy the outdoors. The podcast aims to establish a community of outdoor lovers and encourage meaningful discussions around a virtual campfire.
“We started this amazing podcast because we want to share with the world, and share with everyone, who we are, what we do, and we want to invite and welcome everyone, anyone, no matter who you are or your race, age, gender or ability. We want you to enjoy the outdoors. We want you to really tell us who you are and what you like to do in the outdoors, and we're going to find out that we have more same than differences, my friend.”
Subscribe to It's Bigger Than Camping!
Apple
Spotify
Audioboom
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode, Adam sits down with Abdullah Aldhavyan, who recently completed his master’s degree in tourism at George Washington University. Hailing from Saudi Arabia, Abdullah hopes to be a part of bringing tourism back to the country by showing the world what this beautiful part of the Middle East has to offer.
“Saudi Arabia is opening their gates and their hands to everyone in the world. Please come and see Saudi. It’s very beautiful. Saudi Arabia has lots of cultures. We have history here. We have lots of great stories to tell.” -Abdullah Aldhavyan
Connect with Abdullah on LinkedIn
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode, Adam sits down with Nephi, Relic’s AI and innovation expert, to talk about an exciting announcement. Over the past several months, Relic has been beta-testing a new AI product that allows destinations to create their own AI chat bot, based on information found on their website. Nephi talks about the process of creating the product and some of the challenges he’s found along the way. They also discuss how AI is changing the digital landscape as we know it and why it’s critical for DMOs to jump on board before it’s too late.
“The funny thing about AI is you get out of it what you put into it. If you know how to talk to it, you can get it to tell you the things that you need, but you need to know what you don’t know if that makes sense.” -Nephi Henry
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode, Shelley Zumwalt, Executive Director at The Oklahoma Tourism and Recreation Department, joins Adam to discuss the economic impact of tourism on the state level. Shelly highlights tourism's role in attracting businesses and creating jobs, especially in rural areas. She addresses Oklahoma's perception challenges and the need for effective marketing to showcase the state's unique attractions.
“When we're talking about Oklahoma, we're not just talking about marketing tourism. We’re talking about business development. When we have businesses that come in and look at Oklahoma, those tourism dollars aren't just marketing to people we want to take vacations here. They're marketing to everyone. They're saying, this is what Oklahoma is about.” -Shelley Zumwalt
Travel Oklahoma
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Greg Star, a cofounder of Carvertise, joins Adam on this episode to talk about his journey with cancer over the past year and what he has learned as he has recovered. Greg shares valuable lessons about what it means to live a life you are proud of and how he overcame his fear of death. Adam and Greg also talk about how Carvertise continued to grow during this time thanks to an incredible team and insurmountable support from industry friends.
“I learned a lot about business from cancer. I would say the big thing about business is you just always have to remain even keel. When something good happens, great! Something bad will happen next month. You’ve just got to stay even.” -Greg Star
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode, Adam takes the show to The Myrtle Beach Classic, where he sits down with Kyle Oland, director of marketing at Golf Tourism Solutions. Kyle has taken a unique journey to get where he is in his career, and he shares why having a passion for your work is so important. Adam and Kyle discuss the event and how Kyle and his team have stepped away from traditional marketing methods to create an unparalleled guest experience. Listen to learn why it’s crucial to understand the life cycle of your consumer and how you can build a pipeline of new customers using owned media.
“One of the things that’s massive for content marketing is building community, and if you can build a community of people that are super passionate about a subject or matter, it’s just going to build them and their support towards what you’re doing. It’s been a really fun ride.” -Kyle Oland
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Janette Roush, executive vice president of marketing and digital at NYC Tourism, has built quite a following sharing her thoughts on LinkedIn about how AI is changing the game for the destination marketing industry. She joins Adam in this episode to discuss how she positioned herself as an AI thought leader and why DMOS must embrace this new technology. They cover how AI has changed over the past several years and how destination marketers can find the best tool to help in their specific job titles.
“I think it’s about finding the work that you hate the most and then outsourcing it. We all have things that we don’t love to do with our jobs or things that we need a little help with. Hopefully, they’re looking at it as this is a way to make work more fun and to get help with things that I struggle with.” -Janette Roush
The Pigeon Ad
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode, Adam joins the team at Visit Galveston to talk about ways they're moving the destination forward. JR Shaw, host of the Galveston Unscripted Podcast, shares his experience partnering with a destination to produce owned media content. Kellie Gonzalez, client services director at Visit Galveston, talks about her initiative to personalize the guest experience for a recurring conference. Mackenzie Finklea, public affairs manager at Visit Galveston, explains the destination's celebrations for Juneteenth and highlights Galveston's significant role in the holiday's history.
“Authenticity and collaboration over competition. If you go through social media now I think people can sense an ad when there’s an ad there, they scroll right past it. They can feel that ad. The more authentic you can be, it doesn’t have to be perfect, just be an authentic person or create authentic content. That is key.” -JR Shaw
Visit Galveston
Galveston Unscripted
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
President of Tourism Economics Adam Sacks joins Adam on the show to talk about how his organization has been able to help destinations look at data in a new light. The two discuss how tourism impacts economic development and why it’s critical for communities to work together to see long-term benefits from visitors.
“Quality of life for the community is better because all of these events, experiences, attractions, and amenities, exist to the degree they do in the destination because of visitors. The destination organization is the one that’s supporting the market for that. If you took out the destination organization, you’re basically taking out everything that’s driving the success of that place that makes it not only a great place to visit but a great place to live.” -Adam Sacks
Destination Promotion: A Catalyst for Community Vitality
Tourism Economics
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the North Carolina Tourism Conference. He joins Scott Peacock, Director of Marketing at Visit North Carolina, to discuss the evolving landscape of destination marketing. They talk about the recent changes in AI and how destinations need to consider what use case is right for them. They also discuss the difference between influencers and content creators and why the industry is shifting towards the latter.
“There’s not going to be this one-size-fits-all answer. It’s probably going to be two or three different solutions out there, technology-wise, and it’s really going to be incumbent on us as the DMO marketers to sit down and figure out which path forward is going to be the best option for us. And that’s okay.” -Scott Peacock
Visit North Carolina
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode, Adam Stoker joins Joe Trahan, a Virginia Beach real estate agent who has successfully integrated community-focused destination marketing into his business. Joe discusses his strategy of merging sales and marketing to engage with the audience by producing valuable content, building trust, and creating a sense of community. He shares his experiences with the "Discover Virginia Beach" Facebook group and podcast, which have helped him generate organic leads and establish a reputable online presence. He and Adam also explore why organizations need to become media companies, the power of trust and likability, and the challenges of collaborating with local entities.
"Why is it that when we start to hear from our marketing department that we need support, or our content needs improvement, we try to just get it done as quickly as possible? How do I expect to compete as a business -- as a destination, by posting generic, sub-par, cheap, and watered-down content?" -Joe Trahan
Discover Virginia Beach
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode, Richard Hunt, Executive Director of the Electronic Payments Coalition, joins Adam to discuss the potential effects of the Durbin bill on credit card rewards and the tourism industry. Richard highlights his background in politics and banking and the mission of his coalition to maintain a secure and efficient payment system in The United States. He raises concerns about the bill's impact on credit access, rewards, fraud rates, and the lack of evidence for consumer savings. They explore the bill's implications for destination marketing funding and small businesses, urging listeners to take action against it.
“I was with Elliot [Summey], who’s head of the Charleston airport, and he said most people flying into Charleston stay three nights, and some hundred and fifty thousand people fly into Charleston each year using reward points. Those would go away. A hundred and fifty thousand people may not travel to Charleston, you know the domino effect, but certainly, if reward points were cut, you’re going to see spending go down.” -Richard Hunt
Hands Off My Rewards
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode of The Destination Marketing Podcast, Adam and Mike Kaput, chief content officer at Marketing AI Institute, discuss the impact of artificial intelligence on the destination marketing industry. They delve into the latest AI-powered tools that have emerged and share valuable insights into how these tools can be effectively utilized to enhance destination marketing strategies.
“Leading up to ChatGP has been because machines can help make themselves smarter, but now when we have humans using smarter machines to make both the human and the machine smarter, suddenly we’re off to the races. The people that learn right now how to leverage these tools effectively in their own domain of expertise are going to feel like they’re superhuman.” -Mike Kaput
Marketing AI Institute
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Amir Eylon, president and CEO of Longwoods International, joins Adam on today’s episode to discuss the travel-related impact of April’s solar eclipse. Amir shares some interesting statistics he collected from American travelers about their travel plans to see the solar eclipse. The conversation then shifts to other insights that Amir is seeing throughout the industry, such as the impact of inflation and changes in traveler mindsets.
“But I think the biggest learning from this one, which you saw some of it in 2017, but you saw a lot of it this year, is that the community took an event that literally lasts a little over an hour and made it either a full day or a multi-day event and festival...” - Amir Eylon
Powered by Visit Myrtle Beach, “Traveling the Spectrum” is a docuseries following families with members on the autism spectrum as they take a vacation of a lifetime. On today’s episode, Stuart Butler and Adam invite you to support this docuseries and help it find a platform. They also touch on the importance of a DMO-produced series and how owned media content has a bright future in destination marketing. You’ll also be able to listen to the trailer in the episode and watch the trailer at https://travelingthespectrumshow.com/.
"We’re changing a lot of lives, for sure, but we’re also, in my opinion, we’re pushing this travel and this destination marketing industry forward at the same time. It’s the work I’m most proud of out of everything I’ve done in my 20 plus year career, it’s phenomenal, and it’s changed me, I’m a different person having watched these six episodes and you will be too.” - Stuart Butler
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode, Adam continues his time at Destinations International’s Marketing and Communications Summit, where he sits down with Angeline Chew, executive director at Discover Surrey. Angeline shares why ensuring an optimal visitor experience is critical. She also dives into how DMOs can collaborate with stakeholders to curate these experiences for the traveler.
“My other thing with destination development is you have to really work within the structure and the capabilities of your partner. You may want them to do something but if they’re not ready, you have to work at their pace. You can lead them and you can work with them and you can partner with them but the thing is, they also have to have the capacity to move things forward.” -Angeline Chew
Discover Surrey
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode, Adam takes the show to the Destinations International Marketing and Communications Summit, where he sits down with Brandon Pendergast, sales and marketing manager at Visit Helena. Brandon talks about Visit Helena’s rebrand process and how they involved key stakeholders and community members to ensure its success.
“We communicated to our local stakeholders and invested the time to teach all of our organizations how this brand is not only a tangible document but a tangible vision for growth.” -Brandon Pendergast
Visit Helena
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode, Adam invites travel expert, author and podcast host Sarah Dandashy to share her insights on the hospitality industry. Sarah talks about her experiences working in travel and tourism and explains why having great people is crucial for providing excellent hospitality to visitors. Adam and Sarah also discuss her role in West Hollywood's podcast and why creating meaningful content is critical for destinations.
Ask A Concierge
The Creators Podcast
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode, Adam talks with Tom Farrell, Founder and CEO of The Workshop, an Emmy-nominated team that focuses on producing unscripted television content. They talk about some of the projects that Tom has worked on, including an upcoming project for Visit Myrtle Beach: Traveling the Spectrum. Listen to learn why Tom is so passionate about telling stories and how your destination can do something similar.
"I always use that question why not right now? Why not do it right now? You can talk about it and kick it down the road for years. What you have to do is roll up your sleeves, decide that you’re going to plow forward, commit to it, and stay with that commitment." -Tom Farrell
The Workshop
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
On this episode, Adam is joined by President and CEO of Visit Laguna Beach Rachel O’Neill Cusey to discuss their new campaign, “From Radical Origins.” Designed to tell the stories that have shaped Laguna Beach, this brand-new campaign defies conventional advertising norms, offering a fresh approach to portraying a destination's narrative.
“If I learned anything, it was from the people that told their stories. They all made a change by doing something radical and doing something that was outside of the box. That’s what we have to do to make things happen.” -Rachel O’Neill Cusey
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
This week, Adam dives into the cultural phenomenon that is Taylor Swift and how two cities were able to capitalize on The Eras Tour coming to town. Isaac Reichman from Choose Chicago and Julie Calvert from Visit Cincy join Adam to talk about their experiences hosting the tour and the incredible results they saw from this major event.
Choose Chicago
Visit Cincy
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode, Esther Wagner from Palmetto Pride joins Adam to discuss the relationship between litter and crime, and how her organization aims to change littering behaviors for a cleaner South Carolina. She explains the importance of crime prevention through environmental design and its four strategies: territoriality, natural access control, natural surveillance and maintenance. Esther emphasizes the role of stakeholders in implementing these principles and invites other states to collaborate with Palmetto Pride to promote safe and attractive destinations.
Palmetto Pride
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode of The Destination Marketing Podcast, Adam and Jen Brunson, marketing coordinator at Visit Myrtle Beach, discuss Jen's podcast, "I Speak Mama," a podcast for moms that has been a crucial part of Myrtle Beach’s content strategy. They talk about why a podcast for moms works so well in the tourism space and how subtly promoting Myrtle Beach has proven to be an effective strategy. Jen emphasizes the importance of building trust with the audience before integrating promotional content, ensuring authenticity and a genuine connection with the community.
“Moms are the ones who are making a lot of decisions when it comes to travel and where they're going. For us, the podcast is, okay, let's build this community of people and then use Myrtle Beach as a background, and hopefully that community latches on to it. It's not a main focal point, but it's providing an area where they can go and understand what a mom in Myrtle Beach is going through and the excitement that's here. And hopefully, they come and visit.” -Jen Brunson
I Speak Mama Podcast
Visit Myrtle Beach
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode, Adam takes the show on the road to the South Carolina Annual Governor’s Conference on Tourism & Travel. He talks with Devyn Whitmire, Digital Engagement Manager for Discover South Carolina, about her professional journey, creating the Palmetto Porch podcast and its focus on authentic local stories to promote tourism. Devyn highlights the podcast's role in driving brand awareness and visitation through storytelling and community engagement. Adam also talks with Bill Miles from the Hilton Head-Bluffton Chamber of Commerce about Hilton Head Island's attractions and long-term destination marketing strategies. They emphasize the importance of investing in the community and the impact of storytelling on the tourism industry.
Discover South Carolina
Hilton Head Island
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this bonus episode of the Destination Marketing Podcast, Adam highlights two episodes of a new show produced by EKR, Brands & Campaigns. Host Camden Bernatz and special guest Stuart Butler dive into Myrtle Beach’s “Mittary Best” campaign, entirely generated by AI. In the second part of the episode, Adam joins Camden to analyze why this campaign was so successful and what other destinations can learn about using AI in their daily practice.
Brands & Campaigns
Mittary Best
Visit Myrtle Beach
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Stuart Butler, Chief Marketing Officer of Visit Myrtle Beach, joins this episode of the Destination Marketing Podcast to discuss the dynamic nature of destination marketing. Adam and Stuart explore the shift towards owned media strategies and the power of storytelling in engaging audiences. Stuart highlights Myrtle Beach's innovative projects like "Chef Swap" and "Traveling the Spectrum” and talks about why projects such as these are critical in communicating with the consumer in a more personal way. They also discuss the importance of implementing AI into your marketing toolbox and learning to evolve as the technology improves.
"I genuinely fear that if we don't evolve, we could become obsolete in the next world that AI is bringing. We have to be willing to take risks. We have to be brave. It's literally a matter of whether we exist ten years from now is going to be determined on how much innovation and evolution happens over the next ten years." -Stuart Butler
Visit Myrtle Beach
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode of The Destination Marketing Podcast, Adam joins three special guests from Salt Lake City, Utah. Erin Mendenhall, Mayor of Salt Lake City, Kaitlin Eskelson, President & CEO at Visit Salt Lake, and Sarah Lehman, CEO at Zartico, join Adam to talk about the factors that have contributed to Salt Lake's tourism success. Mayor Mendenhall discusses overcoming growth and how the challenges of growth outweigh the challenges of stagnation. Kaitlin talks about how Visit Salt Lake has utilized data to make informed decisions. Sarah mentions why this data is critical in helping destinations think proactively about their marketing. They also discuss how tourism has changed in the area over the years and how it has helped support the economic growth that the state has seen over the past several years.
Mayor Erin Mendenhall
Visit Salt Lake
Zartico
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
To celebrate 300 episodes of The Destination Marketing Podcast, Adam has something special planned. On today’s episode, he sits down with his daughter Millie, who interviews him on all things relating to the podcast. Tune in for insights on why Adam created The Destination Marketing Podcast, the lessons he’s learned along the way and some reflection on the past 300 episodes.
“And I think that’s the most valuable thing that I’ve gotten from this show is I’ve built really lasting and meaningful relationships from having conversations with people on this show, and I don’t know if I would trade that for anything else in my career that I’ve experienced so far...” - Adam Stoker
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Nicole Mahoney is the CEO of Break the Ice Media, host of the podcast Destination on the Left and the author of Stronger Together: Building World Changing Business Collaborations. Today, she sits down with Adam on the Destination Marketing Podcast to talk about her entrepreneurial background and what led her to start her own agency. Nicole also shares some insights on collaboration from her book and some examples of how collaboration works in the destination marketing sphere and beyond.
Break the Ice Media
Destination on the Left
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
"My point of view on collaboration is that people take it for granted. They don’t think a lot about it. People say, yeah, I collaborate. You know, you and I have talked, I mean, you and I have actually collaborated on campaigns and projects for clients. But we don’t pay a whole lot of attention to what makes a collaboration work and what might get in the way of making it work.” - Nicole Mahoney
Adam is still on the road in Lewiston, Idaho for today’s episode of The Destination Marketing Podcast. Joining him today is Mike McKenna, the executive director of the Chamber of Hailey and the Wood River Valley, and Scott Fortner, the Executive Director of Visit Sun Valley. Both Mike and Scott detail the relationships that their respective DMOs have with their visitors, how they’ve cultivated that relationship, and what makes their destinations unique.
“I mean as much we’re probably Idaho’s biggest international destination for a ski resort for sure, we’re still small town Idaho and I think as long as we can hold onto that, then we’re going to keep attracting the right kind of people.” - Mike McKenna
Chamber of Hailey and the Wood River Valley
Visit Sun Valley
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Adam is on the road again, this time at the Idaho Conference on Recreation and Tourism. He is joined by Andrea Rayburn and Jeremy Chase with the Idaho Department of Commerce to talk about how Visit Idaho is utilizing content to amplify its marketing reach. Jeremy also talks about his time working with agencies and how that experience has given him a new perspective as the Marketing and Innovation Administrator for Visit Idaho.
"We're a bit outgunned, outmanned, outnumbered but we're definitely not outplanned. We've got to work with the resources we have, knowing that we are kind of outspent with those competitive states." -Jeremy Rayburn
Visit Idaho
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Adam continues his conversation with the Utah Tourism Collective in this week’s episode of the Destination Marketing Podcast, diving into some of the things that will have a major impact on tourism this year. They discuss how AI has changed the world and why destinations need to learn how to use it. They also talk about why taking risks is critical and how industry vendors play a key role in moving innovation forward.
Zartico
Relic
Ripe
Spontigo
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode of The Destination Marketing Podcast, Adam joins together with three other members of the Utah Tourism Collective: Darren Dunn from Zartico, Jason Linder from Ripe, and Lauren Neeleman from Spontigo. They each provide an update on their organization and what they expect to come from the industry in 2024. Listen to learn about Zartico’s new data acquisition and how Spontigo is making waves as one of the new software offerings in the tourism industry.
Zartico
Relic
Ripe
Spontigo
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
With the rise of AI and the importance of owning an audience changing the game as we head into 2024, Adam shares his top resolutions to help destination marketers be successful in the year ahead. He advises all to create high-quality content and utilize the power of the tools available to you. He also shares his thoughts on where the industry is headed compared to where we've been in the past.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In our last episode of 2023, Adam welcomes globally recognized innovation strategist and bestselling author Shawn Kanungo to the show. Shawn emphasizes that innovation is not solely about technology but involves thinking differently and reframing problems. They discuss the challenges in destination marketing, the importance of authentic content, and effective presentation skills.
"Innovation doesn't have to be hard. In fact, it doesn't have to be about technology. It's about thinking differently. And the more that you can reframe, the more that you can step back and look at a problem in a fundamentally new way, that's how innovators work. I really want to dispel the idea and the myths around innovation, and if I can get people to see those three things, that means I did my job." -Shawn Kanungo
Shawn Kanungo
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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode of The Destination Marketing Podcast, Adam takes the show on the road to the Idaho Conference on Recreation and Tourism. Kristi Baughman, marketing consultant at Yellowstone Teton Territory, joins Adam to talk about what it’s like marketing a destination with such a large quantity of assets and why it’s critical to listen to what’s happening within the smaller areas of the destination. Adam also shares his connection with the region and why it holds such special memories for him.
“Don’t be afraid to reach people where they are. Don’t fall prey to marketing trends. It does not mean that those aren’t successful in one area, but your traveler is going to be attracted to your destination for a variety of different reasons and it may not always be the area that you think.” -Kristi Baughman
Yellowstone Teton Territory
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode of the Destination Marketing Podcast, Rob Wells is back to talk about how The Inner Coastal Podcast has changed the game for his destination, Beaufort, South Carolina. They discuss how he’s utilized the podcast content for various functions and how it’s played a pivotal role in his relationship with his stakeholders.
“We want the visitor experience to be greater than or equal to the visitor expectation. When we’re talking on the podcast, we rarely bring on guests who cannot deliver on the experience when a visitor gets in town.” -Robb Wells
Other Episodes with Robb:
Utilizing Your Podcast in Your PR Efforts
Telling Your Destination's Story
Robb Wells Explains What a Podcast Has Done for His Destination
Standing Out From The Competition
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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
On this week's episode of The Destination Marketing Podcast, Adam sits down with JP, the Director of Business Development at Relic. They dive deep into the current state of the destination marketing atmosphere and discuss why a paid media strategy may not be the most sustainable approach to driving visitation. Additionally, they explore the significance of owned media as a fundamental pillar in every marketing plan to combat the declining effectiveness of paid media.
“Don’t be shy about telling the stories that you believe in, and don’t let somebody else tell that story. Own it.” -Jared Price
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
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Whether you wake up to the roar of a lion in the morning or enjoy the serenity of the golf course, the visitor experience at Nemacolin is unmatched. On today’s episode of the show, Adam talks with Christopher Baran, VP of sales and marketing, and Trey Matheu, managing director, about what it’s like working at a five-star resort and what they do to ensure the visitor experience is fabulous. They also discuss the experience of being the filming location for a season of The Bachelor and what benefits they’ve seen come from that.
“[Maggie] says she has two bosses: first is the guest, and second is the associates. When we start looking at things through that lens, it makes everything a lot clearer. We spend a lot of time talking to our associates, that’s the most important job that I have as managing director, is to make sure that everybody that works at the resort has the tools necessary to do their jobs. -Trey Matheu
Nemacolin
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode of The Destination Marketing Podcast, Adam talks with Lee Adamson, executive director of a destination close to home, Explore Utah Valley. Home to not only Relic but also beautiful mountains, top-tier sports facilities, and a rapidly expanding regional airport, Utah Valley is an unexpectedly unique destination with tons to offer. Lee talks about his experience working with groups and events in the destination and why past successes have helped justify the need to continue to develop tourism infrastructure in the area.
"Utah Valley is this incredible unexpected venue, and that's where we're going for the future — showing people all of these unexpected things that they would have never thought of." -Lee Adamson
Explore Utah Valley
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this episode of the Destination Marketing Podcast, host Adam Stoker talks with Kevney Dugan, President and CEO of Visit Bend, and Todd Montgomery, Director of the Oregon State University Sustainable Tourism Lab. They discuss the importance of understanding the impacts of tourism on communities and the environment and the need for sustainable practices. Todd highlights the work of the Sustainable Tourism Lab in educating future industry professionals and the challenges and opportunities in the tourism industry, and Kevney discusses the need for destinations to measure with new performance metrics.
"There is so much more we need to be thinking about and so much more we need to be measuring to truly understand the impacts of the industry and ensure that we don't overcook it and ultimately have to do more 'damage control'. We can actually control our narrative and work towards that future versus being more protectionist." -Kevney Dugan
Visit Bend
Oregon State University Sustainable Tourism Lab
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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Kristen Reynolds, the President/CEO of Discover Long Island, is our guest today on The Destination Marketing Podcast. After a cameo appearance from Adam Castar, their producer and local Long Islander, Kristen tells the origin story of her own destination podcast, Long Island Tea. She discusses integrating owned media into her advertising strategy and the influence of Long Island Tea on the community. The conversation shifts to being a destination storyteller and collaborating with local content creators.
“You don’t have to be the only voice. Obviously, we’re trying to expand what you hear from our community, but make sure that it’s done in a way that aligns with our brand, aligns with our messaging, and it’s so much more powerful when we’re all speaking from the same script so that when people are listening, they’re understanding our destination better.” - Kristen Reynolds
Discover Long Island
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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Robert Thompson, the owner and Chief Marketing Officer of Big Rock Candy Mountain Resort in Utah, is our guest on today's episode. In the beginning, Robert delves into his background and shares the motivating factors behind his decision to acquire the resort after leaving his corporate job. The conversation then transitions to Robert's strategic use of platforms like TikTok and various social media channels to cultivate a dedicated audience. He stresses the significance of audience building as a prerequisite to monetization and offers insights into how his marketing approach has transformed and benefited his business.
"Once I get that exposure, once I have those touchpoints in place, then I can start retargeting that audience and saying, ‘Oh hey, guess what? Next year’s booking up, you better reserve your spot fast if you want to get into a train car’. And you can start making those more aggressive calls to action once you have the audience in place.” - Robert Thompson
Big Rock Candy Mountain Resort
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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Des Barker, a seasoned political strategist within the Utah tourism industry, is our featured guest on today's episode, recorded live at the Utah Tourism Conference. He shares insights about his background and the evolution of his 30-year journey in the realm of politics. Throughout the conversation, Des stresses the importance of cultivating strong relationships with elected officials and maintaining credibility. Join us to gain valuable advice on political strategy and effectively navigating the intricate landscape of politics.
"Establishing that they know you and knowing that when you call or contact them, they'll recognize your email, acknowledge your status as a constituent, and understand that you're providing them with valuable information, and that you're credible. And then, they truly appreciate that, because they highly value the people who help them figure this stuff out that they can trust." - Des Barker
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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
On today’s episode of The Destination Marketing Podcast, Adam sits down with two fascinating guests at the Utah Tourism Conference! In our first segment, AJ Brau, the CEO of Wander, gives a brief update on her company and her thoughts on the role of AI in the destination marketing industry. The conversation then moves into a discussion about breaking into destination marketing and what software companies and destinations can do to facilitate partnerships.
For the second part of the episode, Bega Metzner, the commissioner of the Moab to Monument Valley Film Commission, talks about her background in film and her current role. Bega also discusses the impact of film projects on communities and the best ways for DMOs to support film commissions."
“It’s up to us software companies to just stick with it too, because companies only die when the founder gives up, right? And we have to be gritty and we have to believe in this industry, believe that destination organizations have a big role to play in the future. And that’s why we’re going to stay and continue to innovate here and we are all in at Wander...I’m betting everything on destination organizations and I’m so confident in the role that this industry will play in the future of our world.” - AJ Brau“
The biggest part of that is recognizing that, the need for flexibility. If I could say flexible and flexibility a hundred times, you still won’t understand until you see it in front of your eyes, where you have 25 people who are supposed to come in on this date and then all of a sudden you get a phone call and it could be the day before and they say, ‘It’s pushed, they’re still coming, but now it’s going to be 35 people and it’s on this date’. And so literally just being able to say, ‘Ok, we’ve got you’...” - Bega Metzner
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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
On today’s episode of The Destination Marketing Podcast, Adam talks to Ryan Starks, the executive director of the Governor’s Office of Economic Opportunity and Kevin Smith, the president and CEO of Tuacahn Amphitheater. Ryan discusses his journey from Heber Valley to the Governor’s Office and how he was able to navigate the COVID-19 pandemic while still being new on the job. The conversation then moves toward why Utah supports tourism-related small businesses and what other DMOs can take away from their strategy.
In the second half of the episode, Adam and Kevin discuss the history of Tuacahn Amphitheater in Ivins, UT and how they put together their theatrical productions each season. Kevin also details how the Greater Zion Convention and Tourism Office supports his business and helps it flourish.
Utah Governor's Office of Economic Opportunity
Tuacahn Amphitheater
“Our businesses have done a really good job in Utah, of rolling out the red mat, and making sure that these visitors have the best experience that they can possibly have, and that includes our hoteliers, our restauranteurs, our retailers, there’s just so many opportunities for them to connect with visitors who are coming to the state, who are spending money and looking for a wonderful experience.” - Ryan Starks
“So whatever that idea is that you may think, ‘Oh we’d never be able to pull it off in our area,’ if you’ve got a group of people that are talented and passionate, encourage that because that can become an annual event, sometimes biannual event that attracts visitors and puts your area on the map for having that festival.” - Kevin Smith
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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Earl B. Hunter, Jr., the founder and president of Black Folks Camp Too, sits down with Adam for today’s episode recorded at the Utah Tourism Conference. Earl discusses the importance of diversity and inclusion in the outdoor industry and details the educational opportunities his company offers. Later in the episode, Earl also gives some tips on public speaking and how he’s been able to captivate his audience.
"I always tell folks, this is no Kumbaya, this is an ROI, and ROI for us means Return on Inclusion. We’ll get a true Return on Inclusion once we start to invite and welcome folks of color into these spaces that we don’t know anything about. But before we can do that though, the industry has to be prepared, the industry has to be educated, the industry has to invite and activate. That’s how we rock and roll." - Earl B. Hunter, Jr.
Black Folks Camp Too
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Live from the Utah Tourism Conference in St. George, UT, the Greater Zion Convention and Tourism Office Director Brittany McMichael joins Adam to discuss her journey to her current role and being the host destination for this year’s conference. The two also dive into the rapid growth of Southern Utah and how things have changed throughout Brittany's time with the organization. Brittany also talks about involving her community in destination marketing and helping her residents become tourism ambassadors.
"We have had a phenomenal time hosting this group, it's a lot of work, but what I'm going to say today is that I'm so proud. I'm proud of my Greater Zion team, I'm proud of our community, I'm proud of our county for the amazing job that they've done in hosting this group." - Brittany McMichael
Greater Zion Convention and Tourism Office
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On this week’s episode of The Destination Marketing Podcast, Adam is joined by returning guest Will Seccombe. Having gone through a recent career change, Will gives us an update on his new role at Intentful and how he’s been focusing on AI and content creation over the past several months. He talks about a project he’s been working on called “Undiscovered America,” a television show highlighting destinations around the country, and how he’s utilized artificial intelligence tools to increase his efficiency and productivity with the show.
“Connecting with the people and the places that tell really compelling stories about a destination, rather than things that you would normally include in a thirty-second commercial, allows you to connect with not only the destination but also the audience.” -Will Seccombe
Intentful
Undiscovered America
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Wes Rhea, the CEO of Visit Stockton, joins Adam on today's episode to talk about his destination and partnering with Relic to create This is Stockton. Wes elaborates on the benefits of catering your destination podcast to locals and the overall merit of audio content. Wes also discusses the value of being an early adopter when it comes to emerging technology and how that has helped Visit Stockton.
"We know we're moving the needle on the depth of knowledge that people have about certain things in our community, so they may know an attraction or may know a business, but really they, in 30, 40 minutes you get to know something usually personal about that person or some backstory you didn't know, and those little nuggets of information are invaluable." - Wes Rhea
This is Stockton
Visit Stockton
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In this week’s episode of The Destination Marketing Podcast, Adam sits down with Troy Hughes from Lime Media to talk about how tourism destinations can take advantage of experiential marketing tactics. They discuss Lime Media's services, including customizing vehicles for brand activations, tracking data, measuring ROI and the importance of creativity in creating memorable experiences.
“We're a place of service. That's what Lime Media does. We always tell our clients we're here to serve them, and that means that we're going to turn-key for you. We're going to fabricate it. We're going to produce it. We're going to put it on the road. We're going to hire drivers. We're going to obtain the permitting and whatever food permits we need for sampling. We're going to do everything for you so you don't have to worry about it.” -Troy Hughes
Check out Lime Media here!
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On this special episode of the Destination Marketing Podcast, Adam sits down with the founder and CEO of Crowdriff, Dan Holowack. They discuss how Crowdriff has transformed the destination marketing industry through user-generated content. They also explore why destinations have seen tremendous organic growth on social media by letting local creators tell the story through short-form video. Adam and Dan delve into the future of content creators and influencers in destination marketing, highlighting why it's critical to incorporate this field into your strategy today.
"I deeply believe that the destination's story is best told by its people. That's going to be the differentiator between destinations as we go forward. Destinations need to continue to seek out those storytellers within their destination and I hope that Crowdriff Creators can help do that. One way or another, I hope that it's the local people that are telling that story and that's what's authentically resonating with visitors now more than ever." -Dan Holowack
We'd like to thank Crowdriff for sponsoring this episode of The Destination Marketing Podcast. Learn more about Crowdriff Creators here!
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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
On today’s episode of the Destination Marketing Podcast, Adam sits down with Darren Rudloff, principal at Rudloff Solutions. Darren's extensive background in the destination marketing industry makes him the perfect guest to talk about why it’s so important to base your advertising campaigns on research. He and Adam discuss why so many destinations miss the mark and how potential mistakes can be remedied by taking a step back and looking closer at your target market.
“Don’t just do what you’ve always done. Carefully consider what your community needs. Really take a deep dive and look at your problems and set out to solve the problems as opposed to just — we’re a marketing organization, we’re going to do what we do. Try to solve your community’s problems to make it a better place.”
Rudloff Solutions
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On today's episode, Craig and Kathleen Davis join Adam to talk about the Destination Leadership course that they teach as a part of Destinations International's CDME certification. They emphasize the importance of learning to become an effective leader and how it can improve both work and life for all involved. The conversation later goes into how their experiences have led them to grow as leaders themselves.
"So if I have to help them and coach them through and sometimes get my hands dirty, then that's what a leader does. And I think that that's, that kind of the person that really cares and gives a darn, is somebody that I think people are attracted to. And you have to show that every day, which is hard. It's hard. Leadership is hard." - Craig Davis
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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Heather Larson, the president and CEO of Meet Chicago Northwest, joins Adam on today's episode to talk about her background and how she got into tourism after leaving the workforce to be a stay-at-home mom. Adam and Heather also talk about the Chicago Bears and their potential new stadium in Arlington Heights, a northwestern suburb of Chicago. Listen in for a discussion on the pros and cons of this new building and its potential economic impact.
"So it's not just the ten games a year. If they build, say, a 70,000-person stadium, with 70,000 seats, and then when you have concerts, you can fill in the lawn area and fill it with more, right? So that kind of economic impact is just going to be a game changer." - Heather Larson
Meet Chicago Northwest
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On today's episode of The Destination Marketing Podcast, Adam sits down with Nizar Moosa of Destination Markham. Nizar talks about the process of creating a destination strategic plan for Markham and some of the things he has learned along the way. He discusses the need for solid data, updating their CRM system, and fostering collaboration among stakeholders.
“The best part is that this document is available to all our stakeholders. If they want to take a look at it and see how they can contribute, they can come to us and say, you know, this is part of your strategic master plan. Let's work together.” -Nizar Moosa
Destination Markham
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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this week's episode of The Destination Marketing Podcast, Adam interviews Stacie Granum, the Chief Strategy Officer at Visit Rapid City. They discuss destination stewardship and the steps that Visit Rapid City has taken to improve its community and tourism economy. Stacie emphasizes the importance of involving the community in the destination planning process and shares how they changed the terminology from "sustainability plan" to "stewardship plan" to better resonate with stakeholders.
"How are we going to care for this place so that in the long run, we've got a very solid tourism economy but we've got a healthy community? Happy residents, happy visitors." -Stacie Granum
Visit Rapid City
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The Chief Marketing Officer of Visit Panama City Beach, Jayna Leach, shares the positive changes she has witnessed in her destination because of their campaign “Fun for All”. An inclusive initiative that prioritizes accessibility and fun for all. She also touches on the power of influencers and how to incorporate them into your marketing strategy.
"I think it is being very authentic to your destination and...having that information I think for us it wasn't so much a campaign, but we wanted it to still be on-brand. And so "Fun For All" really means fun for every single person that comes to the destination." - Jayna Leach
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Executive Director Nicole Farley of Explore Butte County joins Adam to delve into the concept of working with your community — and the power of having a seat at your destination’s table. They discuss why destinations struggle to get locals to see value in the DMO, and what destination marketers can do to fix that perception.
"I would say, as a young professional in the industry, don't be afraid to sit at the table within your own organization. I remember as an intern, starting out in the tourism space, sitting at the table for board meetings and not being afraid to speak up." -Nicole Farley
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Melyssa Reeves, CEO of Visit Vacaville and soon-to-be President of DMA West, joins Adam to explore her journey through the tourism industry. They touch on her highlights at Visit Vacaville, her upcoming role at DMA West and the importance of nurturing industry relationships.
DMA West
“...It was kind of a scary proposition, but has turned out to be one of the greatest things that I’ve been able to do in my career. [I’m] so blessed for those relationships and just the support that I’ve gotten. I think we all support each other really well in this industry, so I think building those relationships is key.” - Melyssa Reeves
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Amir Eylon, the president and CEO of Longwoods International, joins Adam for today's episode. Amir talks about what he's seeing in the travel industry according to Longwoods International's data and he also touches on generative AI and its potential use as a travel-planning tool.
Longwoods International
"Now, in the US, though, I'm telling you man, not a real softening. We're still seeing record-level pent-up demand. Nine out of ten American travelers still tell us they have plans to go somewhere in the next six months. Now that's taking us into the back-to-school season, you know, where it's now past summer vacation. So this is exciting."
- Amir Eylon, President and CEO of Longwoods International
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Don Welsh, the president and CEO of Destinations International, sat down with Adam at Annual Convention for a catch-up on all things DI. Find out which issues and topics the organizations will focus on this year, as well as what Don’s most excited about when it comes to Annual Convention.
Destinations International
“...Nothing replaces the importance of our people in this industry being together, face to face, talking about big, complex issues and also at the same time having enough time socially to forge new and existing relationships.” - Don Welsh
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In this episode of The Destination Marketing Podcast, Adam sits down with Renée Areng, President and CEO of Explore Brookhaven, Georgia. Renée details the process of putting together a brand from scratch and how they launch it amid the coronavirus pandemic. She talks about some of the challenges they faced and why working with an expert in the field helped them to build a better brand.
Explore Brookhaven
To learn more about today's sponsor Bandwango, please visit www.bandwango.com/dmp
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On this week’s episode of The Destination Marketing Podcast, Adam takes the show on the road to the Destinations International Annual Convention. He is joined by Chad Kearns, Vice President and Lead Practitioner at Fired Up Culture, to talk about the importance of culture in organizations. They discuss how culture starts with relationships and communication - not just values displayed on a wall. They also touch on the Birkman Assessment, a tool used to identify workplace personality traits; they explore how utilizing the assessment can impact a company’s culture and why understanding individual team members’ needs is so important.
"Culture starts with relationships. How do we communicate with each other? How do we work with each other? How do we respect each other? What are the norms of the organization? Culture's not the values on a wall, it's how we treat each other." -Chad Kearns
Fired Up Culture
The Tourism Teacher
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Barbara Karasek, CEO and Co-Owner of Paradise Advertising joins Adam on this episode of the Destination Marketing Podcast to talk about her experience stepping into a leadership role at an advertising agency. Adam and Barbara also discuss how they anticipate change with the rise of generation alpha into the workforce and why it’s critical to keep this demographic in mind.
“For those destination marketers who just look at travelers and their travel behavior, they’re missing the boat. We have to look at consumers who choose to travel, and it’s really the consumer’s focus. We have to understand the who in order to reach them.” -Barbara Karasek
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Ryan Jones, the director of digital marketing at Relic, joins Adam to discuss the many ways destinations can leverage digital marketing. They explore the importance of creating compelling content that resonates with the target audience and discuss how to optimize SEO to boost organic reach. Ryan and Adam dive into how digital marketing can play a vital role in supporting owned media efforts and building an audience. Ryan also provides practical tips and real-world examples, helping destinations understand the nuances of digital marketing and its potential impact on their growth.
"The problem with relying so much on the stats is that you’re maybe not looking at the holistic view of how your ads are performing by just looking at — we had this many impressions and this many clicks. That’s fine but if you’re not looking at the bounce rate or the landing page, those are all integral parts into having your ad being a little bit better, performing well and actually getting some of those desired actions." -Ryan Jones
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Jaimie Hart, cohost of the Between the Sessions podcast from Discover The Palm Beaches, returns to the show. She recaps her four weeks working remotely in Portugal and what’s new at The Palm Beaches, including her meetings-focused podcast. Go behind the scenes and learn about its creation, as well as her favorite moments and experiences with the show so far.
“I’m not going to say the podcast doesn’t take a lot of time and resources --- it does --- and so in order to give it the ROI it needs, there have to be alternate distribution channels; it can’t just be set it and forget it.” - Jaimie Hart
Between the Sessions
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Joining the show today are the hosts of Alex & Annie: The Real Women of Vacation Rentals, Alex Husner and Annie Holcombe! Find out how a chance meeting in a hotel bathroom led to the launch of their podcast and learn some of the duo's favorite moments so far. Alex and Annie also give their insights on some of the current issues facing the short-term rental industry.
"It's going to be interesting to me to see where the industry goes in the next 18 months because I think you're going to see a lot of people that are just going to walk away from it. The savvy people that understand that you have to really be mindful of how you're marketing and what channels you're participating in, and how you're putting your brand out there, those are the ones that are going to win in the end." - Annie Holcombe
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On this week’s episode of the Destination Marketing Podcast, Adam is joined by returning guest Bill Geist. Geist, Chief Instigator at DMOProz, brings a new perspective to the table with his years of experience working with destinations to better their communities from an advocacy and political standpoint. They discuss the importance of demonstrating a destination's value to stakeholders and why the purpose of a DMO is often misunderstood.
"I really do believe that our future is to market our communities to everybody for every reason. Whether that is a great weekend of fun and food and music, or whether it's getting people to invest." -Bill Geist
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In this final episode of our owned media mini-series, Stuart and Adam discuss how destinations can take what they’ve learned and apply it to their marketing strategies. After a brief recap of the series, they explain why it’s important to start this strategy now — as the world and consumer preferences continue to evolve, creating interactive content that resonates with the audience is essential. Quick-adopting destinations will undoubtedly gain a competitive edge and maintain top-of-mind awareness. By committing time, budget and creativity, a destination can enrich people’s lives and positively impact their business.
“The old saying — where focus goes, energy flows — is very true. If you don’t commit time and budget to this initiative, it won’t happen.” -Stuart Butler
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Learn more about Wander here!
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this week’s episode, Adam and Stuart discuss the importance of creating content that resonates with the audience and inspires them to take action. They emphasize the need to prioritize the audience's needs and desires over the DMO's short-term gains and to create an active community by providing value to the audience. Adam and Stuart also discuss the challenges of measuring the impact of owned media on the bottom line and how to properly portray the value of branded entertainment to stakeholders.
“If you create great content that people want to take ownership of, then you know you’ve won this battle. You’ve resonated with them so much that they feel they are a part of it, it’s a part of them and they could take control of it. That’s killer right there. That’s what you should be striving towards.” -Stuart Butler
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In this week's episode of the Destination Marketing Podcast, we continue our owned media mini-series. Adam Stoker and Stuart Butler discuss the importance of understanding the entire travel journey and the challenges of implementing an owned media strategy. They emphasize the need to focus on the quality of audience experience and content, creating a community around owned media content and balancing entertainment and promotion in destination marketing. They also provide tips for measuring success for owned media and engaging with the audience.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Welcome to part 3 of the Destination Marketing Podcast mini-series, hosted by Adam Stoker and Stuart Butler. In this episode, the hosts dive deeper into the significance of owned media in destination marketing. They highlight the difference between an audience and a community and stress the importance of cultivating an engaged community to support destination marketing efforts. Drawing from examples of influencers and popular TV shows, the speakers illustrate the power of community building. They also emphasize the need to create captivating and entertaining content that resonates with the audience, rather than being overly promotional. Additionally, the speakers underscore the importance of DMOs collaborating with local businesses and stakeholders to establish a coalition of advocates to support destination marketing efforts.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
This week on the Destination Marketing Podcast, we continue our owned media series with host Adam and special guest, Stuart Butler. In this episode, Adam and Stuart continue to discuss the importance of owned media and storytelling in the tourism industry. They discuss the four major types of media: paid, earned, shared and owned, and why a balanced approach is pivotal for success. They also touch on the challenges of managing and optimizing paid media, as well as the changing metrics of digital marketing.
"The vast majority of my budget is still on paid media. It's the core of what we do. It's tried and tested and yields positive ROI. We're going to continue to do it, but we're going to continue to do it as a tactic as a part of a bigger strategy. It's a short-term tactic that serves a long-term strategy." -Stuart Butler
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
On today’s special episode of the Destination Marketing Podcast, join Adam and Stuart Butler, Chief Marketing Officer of Visit Myrtle Beach, as they take a deep dive into the world of owned media. In a new series inspired by their soon-to-be-published book, the duo explores the current marketing philosophy and why so many destinations aren't fully utilizing the power of owned media. The conversation explores the pressure to prioritize bottom-of-funnel conversions, the limitations of the last-click attribution model and the need to demonstrate immediate results. Stuart and Adam also delve into the importance of building trust and collaboration with stakeholders, as well as nurturing an engaged audience through owned media. By the end of this episode, you'll have a better understanding of how to harness the power of owned media and develop a marketing strategy that delivers tangible results.
"We have to change. If we don't, that's not going to be good for us as DMOs if we're putting all of our eggs in the paid media basket. What we're doing, and what I encourage all DMOs to do, is to shift, gradually and responsibly over time, a portion of our dollars from paid media to owned media." -Stuart Butler
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Join host Adam Stoker in this episode of the Destination Marketing Podcast as he talks with Jared Price (JP) from Relic about the impact of AI on destination marketing. JP's passion for AI is evident as they discuss the potential impact on humanity, and how Chat GPT, an AI language model, is being used in their agency. Discover the accuracy of Chat GPT responses, the need for specificity in prompts, and how refining queries can get to the heart of the matter. They also explore the potential impact of Chat GPT on the tourism industry and how destination marketers can use AI to their advantage by providing more concise descriptions of smaller destinations. Overall, this conversation highlights the valuable role that AI can play in destination marketing, but also stresses the importance of careful consideration and use. If you're interested in gaining insights on the future of AI in the industry, and how to enhance your destination marketing efforts with Chat GPT, then tune in to this must-listen episode.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Join Adam Stoker on the Destination Marketing Podcast for a unique and fascinating episode featuring ChatGPT, the state-of-the-art AI language model created by OpenAI. Through guest JP's voice, ChatGPT shares valuable insights on various topics related to the tourism industry, including unique destinations, challenges faced by the industry, and the importance of resilience and adaptability. From discussing outdated destination marketing tactics to upcoming trends that will affect travel and tourism, ChatGPT offers valuable insights for anyone in the destination marketing industry looking to stay ahead of the curve. As the conversation turns to the topic of AI, Adam and JP discuss the effective use of AI in the tourism industry and the importance of considering where the answers from AI language models are coming from. Sponsored by Bandwango, this episode is a must-listen for anyone looking to learn more about the state of the tourism industry and the strategies used to effectively promote tourism destinations.
Learn more about Bandwango at https://www.bandwango.com/dmp.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Today Adam Stoker sits down with Jason Linder, the CEO of Ripe, a company formerly known as RootRez. As a travel and technology company based in Salt Lake City, Utah, RootRez has been helping destination, event, and travel-related websites best connect travelers to lodging partners since 2015. Jason explains how their services can benefit DMOs and offers valuable insights into the importance of having a local focus in the travel industry. Jason shares his experience of rebranding RootRez to Ripe with Relic Agency, discussing the challenges and benefits of completely rebranding a company right down to the name, and when a company should consider doing so. For those who may be considering a rebranding process, Jason offers some practical suggestions on how to approach the process. Finally, the discussion turns to the future of the tourism industry, and Jason shares his thoughts on how artificial intelligence is shaping the industry. He highlights the importance of understanding AI and its potential impact on the travel industry, and how DMOs can stay ahead of the curve in this rapidly changing landscape.
"With Ripe, we can help [DMOs] better serve those visitors at that opportune moment when they're ready to research and book and help [DMOs] realize the value of their effort that they bring in the lodging category."
- Jason Linder
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CEO Mo Parikh has pioneered a technology company that is revolutionizing the tourism industry — Bandwango. In this episode, Mo shares his insights on what Bandwango is and how it can help destinations drive visitation. Bandwango's unique technology is making waves by allowing communities to organize things to do into free and paid experiences that integrate directly into websites. This integration generates leads and drives revenue for organizations, while providing a seamless user experience for customers. But Mo and Adam discuss more than just what Bandwango is currently doing; later, they talk about the role that artificial intelligence will play in the future of the tourism industry. Mo discusses the potential for personalization when it comes to trip itineraries and the potential to create more dynamic pricing models, which will truly revolutionize the way people travel. Gain valuable insights into how Bandwango is transforming the tourism industry and how AI will play a significant role in shaping its future, as well.
Learn more about Bandwango at https://www.bandwango.com/dmp.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Listen to an insightful conversation with two dynamic leaders in the tourism industry - Steve Arrison, CEO at Visit Hot Springs, and JR Shaw, Executive Director of Destination Rogers and Executive Vice President of the Rogers-Lowell Chamber. These guests share their expertise and insights on topics like collaborating with nearby destinations to drive visitation, emphasizing the importance of building partnerships and leveraging the strengths of your competitors to create a more robust tourism experience for visitors. The discussion also delves into Arkansas' unique way of funding their tourism organizations through lodging tax, and how this has enabled these destinations to invest in their tourism infrastructure and attract more visitors. Furthermore, the conversation takes a deep dive into a difficult employment situation that Steve Arrison faced in Visit Hot Springs, a destination with a low population and high visitation. Join Adam for an engaging and thought-provoking discussion that highlights the importance of collaboration, creativity, and innovation in the tourism industry.
You can have those mechanisms as much as you want but unless there's a plan, unless there's solid marketing, unless there's a strategy, unless there are partners out there that can collaborate with the state . . . then everybody's going off in their own different directions and you don't get that unified voice that you need to have."
- Steve Arrison
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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Adam takes the podcast on the road once again at the Arkansas Tourism Conference, speaking with two esteemed guests: Travis Napper, the Director of Tourism at Arkansas Tourism, and Karen Trevino, the President & CEO at North Little Rock Convention & Visitors Bureau. Travis Napper focused on the importance of the Natural State brand in driving tourism to Arkansas, sharing his insights on how the state has successfully developed and marketed its unique identity to attract visitors from around the world. From its stunning natural beauty to its vibrant culture and rich history, Arkansas has a lot to offer, and Travis explained how his team is working hard to showcase these assets through innovative marketing strategies. Karen Trevino shared a new technology that involves using virtual reality to train employees in tourism and hospitality roles. Karen highlighted the importance of providing top-notch customer service in these industries, and how virtual reality can help employees develop the skills and confidence they need to deliver an exceptional experience for every guest. She shared some fascinating examples of how her team is using this cutting-edge technology to enhance training programs and improve overall performance.
"The natural state brand fits to a T what we offer as a prime destination for outdoor enthusiasts. I think we offer something that people want — and that need — for their health, for their well being. It's gonna be good for the future of our humanity for people to get outside and experience that and we offer it in abundance at the highest level. We want to continue to double down on that."
- Travis Napper
Learn more about Bandwango at https://www.bandwango.com/dmp.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Lauren Cleland, the Director of Marketing and Data Intelligence at Visit Savannah, discusses a recent successful pop-up event they hosted in New York City. She shares valuable insights into why pop-up events are an effective way to advertise your destination, regardless of its size or budget. She also provides insider tips on how to plan and execute such an event and emphasizes the significance of marketing that requires minimal effort on the consumer's part. With plans to host another event in Chicago soon, this episode is a must-listen for anyone looking to increase tourism and drive more visitors to their destination. Join us as we dive deep into the details of experiential advertising.
"If you have a big idea don't shoot it down before you ever give yourself a chance to make some magic happen. I don't care if that big idea is a new website, if it's having a TikTok account, if that big idea is having a pop up event. Don't talk yourself out of something and don't let someone else talk you out of something if you believe in it."
- Lauren Cleland
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To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Candace Carr Strauss, VP of Marketing and Communications at the Montana Chamber of Commerce, shares valuable insights about Montana's innovative approach to tourism data collection, which has helped them better understand visitor behaviors and preferences. In this engaging conversation, Candace also discusses the importance of tourism resiliency and how destinations can be better prepared for unexpected events and crises. Tune in to discover how Montana is leading the way in sustainable tourism practices and learn actionable strategies for enhancing your own destination's resiliency.
Inaugural Convergence webpage.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Managing Director Patrick Manning to talk about the exciting Black Desert Resort in southern Utah. Joining us today, Manning shares his vision of creating a gathering place that offers endless fun, delicious food, and a vibrant music scene for people of all ages to enjoy. As we delve into the topic, he highlights his goal of offering a unique culinary experience that perfectly complements the resort's music and golf scene. Manning provides insights into his efforts to make the Black Desert Resort stand out from other resorts in the region. His commitment to creating an all-encompassing experience for guests is evident, and his passion for the project is infectious. Tune in to hear all about the Black Desert Resort and discover how Patrick Manning is setting out to create a truly memorable experience for all those who visit.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
In response to a recent question posed by a listener, social media specialist McKenna Parkinson joins Adam to talk about the Instagram collaboration feature and its impact on social media marketing. McKenna sheds light on how Instagram collaborations can help travel destinations build brand awareness and increase engagement while providing valuable tips for businesses looking to make the most out of this feature and establish successful partnerships on the platform.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
How much do you think popular media such as movies and TV Shows impact tourism? That's one of the questions researched by Melissa Weddell and her team at the University of Montana. Melissa joins Adam on today's episode to talk about how "Yellowstone", Paramount's hit TV show that's filmed in Montana, impacts tourism in the state. Listen to learn more about the show's means for visitation, economics and housing in Montana.
"Yeah, when something comes this popular, there's a lot of tension. And people are like, you know, 'it's too crowded, there's too many people' and other people are like, 'we need more films, this is great, we need more'. I think those are the struggles" - Melissa Weddell
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
What goes into a modern DMO website? Todd O'Leary and Achilles Stravoravdis of Sonoma County Tourism join Adam on this episode to discuss this. For longtime fans of The Travel Vertical Podcast, Todd provides an update on the "Sonoma Sound" project that he talked about with Adam and Laurie Jo Miller Farr in August of 2021. In this episode, you’ll also learn about building websites around user data and the importance of website content audits when going through a rebuild.
"You need to make sure that the foundation, which is content, let's be honest, for DMOs it's content, right...is completely thorough and scrubbed prior to doing anything or you're just repeating, you're copying and pasting the mistakes that you made before. So that content audit is everything."
- Achilles Stravoravdis
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Meegan Winters, Co-Founder and CEO of AbleVu, joins us on the show today to talk all things accessibility. Learn more about the platform and how destinations are utilizing it with their stakeholders to promote accessibility and inclusion within their communities. Meegan and Adam discuss the history of the platform as well as what users can expect in the upcoming years.
"One of the characteristics of someone on the spectrum is a need for routine and difficulty with transitions and trying new things for the first time. That’s why travel is becomes so difficult. This was something that was on my heart. Experiences are something that I thrive on. It feeds my soul to have experiences and I want that for everybody." -Meegan Winters
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
What is wellness travel? It's more than yoga retreats and meditative programs. Sahara Rose De Vore — founder of the Travel Coach Network and owner of the WTTM Consulting Group — advocates for the mental, emotional and spiritual health benefits of tourism, drawing from her own extensive travel experience and experiences of the countless vacationers she's spoken with. Having visited 84 countries in just 10 years, she shares how travel has improved her quality of life and claims, "travel is wellness and wellness is travel."The wellness tourism industry is on the rise and Adam and Sahara Rose discuss how marketers can capitalize on the health benefits of their destinations.
"There's no such thing as selling travel; we're selling a feeling, transformation, or outcome that someone is looking for. So it's more speaking to that — how can your destination make that traveler feel before they get there, while they're there, and how can they feel when they return home . . . at a wellness standpoint."
- Sahara Rose De Vore
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Diane Charno's background in advertising gives her a unique perspective as vice president of brand and communications at Visit Myrtle Beach. Merging her experiences working with a diverse collection of organizations in the agency world, she now applies it to her destination. Owned media and branded entertainment is proving to be a vital part of their marketing plan, making Myrtle Beach more than a destination but also a lifestyle. Diane recommends investing in the future by building audiences through a “content first, destination second” approach.
"Each show has its own kind of purpose, audience and story that they're trying to tell and it's not always about the beach. We felt we needed to do that to really build that audience; we wanted to make it more entertaining and give people a reason to tune in, more than just when they're planning a trip to the beach, but to really make it a part of their lives 24/7."
- Diane Charno
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Host of iHeart Radio's Speaking of Travel Marilyn Ball talks tourism marketing today. Once a marketing executive herself, Marilyn shares insights she's gained on the power of positioning and partnering with the perfect agency. Creativity is key, she says, and remembering what potential visitors are looking for is at the center of it all.
"I feel the best way is to be your honest, authentic self, and even though they're asking specific questions, just put down what you want to put down what you feel are your strengths. Sometimes you just have to [say], we've worked with a lot of destinations, here are things that we feel are really important to include in that RFP process that is not there, and here's how we would answers those questions.'"
- Marilyn Ball on responding to a destination's RFP
As we look ahead to 2023, it's good to remember what we learned in 2022. This episode is a compilation of our favorite moments last year including destination branding tips, calculating the exact color of a Puerto Rican sunset, and getting bitten by a peacock.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
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This week on the Destination Marketing Podcast, we are gearing up to attend Desticon, a conference for the "destruptors" in the tourism industry. Founder of the event and Co-founder of Destination Innovate, Jennifer Barbee joins us to talk about Desticon and how everyone can get involved. Listen to learn everything you need to know about this year's event, as well as some of Adam and Jenn's hot takes on Twitter.
"The event came from a want that I had many years ago which is to bring national-level education in marketing to the community level. Desticon started in a community focus and what I love about it most is that you are going to see fresh new faces and some really brilliant minds in tourism that you wouldn't see at other conferences." -Jennifer Barbee
Desticon 2023
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
As the economy begins to head towards a recession, many companies are cutting down on costs. In times like these, demonstrating your value both as a destination and as an individual becomes invaluable. In the New Year's episode, Adam discusses building a brand, harnessing owned media, and what we can all learn from Kim Kardashian.
"And I think it's more important than ever to take the steps now to play the long game instead of the transactional game of just let's run an ad and get a head in a bed. Let's build a loyal following, a loyal audience, that's gonna stick with us for years to come."
- Adam Stoker
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
How can destinations use podcasting to build and maximize their owned media? This is a topic that Adam delves into in a presentation at the eTourism Summit with Stuart Butler and Melea Hames, proud clients of the Destination Marketing Podcast Network.
"Audio is such a powerful format because it provides the concept of passive consumption, and allows you to tell a much deeper story. [People can listen] while they're driving in the car, while they're doing laundry, going to the gym, and that's when the lightbulb turned on for me. That podcasting was really going to be a thing."
- Adam Stoker
Visit Myrtle Beach
Unexpected Adventures in North Alabama
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
Adam sits down with Nathanael Saldaña this week on the Destination Marketing Podcast to talk about the power of owned media and why it is so important for destinations to start building a loyal audience. Senior Manager of Brand and Content Studio at Visit Kissimmee, Nathanael talks about his career change and how his unique background prepared him to lead the largest owned media initiative in the history of his destination. Click play for what Visit Kissimmee is doing and how they hope to grow the program.
"The things that touch people's hearts are the things that they remember. If your goal is strictly educational, it will educate people but it won't touch them emotionally, it wont create a bond or a connection that will make them remember their destination the next time they're talking to their family and planning a vacation."
- Nathanael Saldaña
Experience Kissimmee
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
Rachel O'Neill Cusey recently left Dana Point, California to become the President & CEO at Visit Laguna Beach. In this episode, she talks with Adam about adjusting to a new role and immersing herself into a new community.
"I always tell people that failure, to me, is not a bad thing. Failure is actually a really, really good thing because it means you tried something. You can't fail if you don't try something new."
- Rachel O'Neill Cusey
Visit Laguna Beach
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
Today, Adam chats with Andi Jaspersen, prior Destination Marketing Podcast guest, past experience and marketing manager at Visit Cheyenne, and current PR director at Relic. From crafting good memories for visitors to mapping out your destination's top priorities, in this episode, Andi talks building a brand image and how it can change everything.
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
There have been a lot of changes in the labor market in the past few years, especially in the tourism industry, which is why Adam sits down with two representatives from Searchwide Global today. President and CEO Mike Gamble and Director of Marketing Cambria Jones discuss the tourism and travel job market, tackling issues ranging from shortage of labor to talent authenticity.
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
Executive Director Marcus Carney, shares his experience in joining Visit Yuma and shaking things up. Later, he describes what it's like running a campaign for destination funding and gives tips for other destinations in similar situations.
"A lot of our messaging was around the positive things we do . . . and so whether or not it passes, we at least can rely on the fact that we got our messages out. We feel that we talked to a lot of good people who recognize that what we do is important."
- Marcus Carney
How can a destination optimize TikTok's niche segmentation to boost engagement and drive real-life results? This is a question Adam and Cody set out to answer. Cody talks all things social media, from pushing past posting pitfalls to influencer collaborations. Today, we learn that digital marketing strategy starts with leveraging a destination's offerings.
"If I could give a DMO, or PMO or state organization advice [it would be to] have freedom, empowerment, and curiosity. If you can have those things with your team, and kind of give them the leeway to play, that's kind of the baseline that you want to have."
- Cody Chomiak
Travel Manitoba
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
Adam is on the road this week with Don Welsh, president and CEO at Destinations International. Together, they chat about opportunities to learn and discuss the close-knit community that is the travel and tourism industry.
"We now have a larger group of people that can rely on in this community. We believe strongly in community . . . the benefit of being a member of [Destinations International] is you're not alone."
- Don Welsh
Destinations International
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
Pratt Redd of Visit Blanding tells Adam about his experience in the digital marketing sphere. He shares his tips on targeting unique audiences across social media platforms and how his online efforts have affected visitor traffic to their sites in southern Utah.
"Every Friday night at seven I usually post something that just seems Instagram likes it, my followers seem to be the most engaged around that time — maybe Saturday evening as well. But if I do that at Tuesday at seven, yeah nothing, it's much lower engagement."
- Pratt Redd
Visit Blanding
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
Members of the Utah Tourism Conference board, Joan and Lesha, share their thoughts on what makes small destinations stand out. With Adam, they discuss the genuine and authentic culture that the tourism industry has and how we can build relationships with competitors to strengthen ourselves and each other.
"[This industry is] a family, it's a collaboration . . . we don't compete, we just support and prop each other up. It's what we what do."
- Joan Hammer
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
Recorded live at the Utah Tourism Conference, Adam chats with Lance Syrett. Lance is the general manager at Ruby's Inn, the closest lodging to Bryce Canyon National Park. He shares his experience advertising the western show that recent Destination Marketing Podcast guest, Rosevelt Rawls, performed at last summer. Hear about how Lance has transformed Ruby's Inn from just another hotel to an immersive tourist experience.
"No matter what you think about country music or any live show or dinner show, if we can get you through the door you're gonna love it . . . we always have a hard time telling that story, but thank goodness we have a good advertising partner that helps us do that."
- Lance Syrett
Ruby's Inn
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
Today, Camille Johnson-Taylor joins Adam at the Utah Tourism Conference. With podcast manager Julie Sheffield, they chat about how Kane County is giving purpose to podcasting. Get an inside look at how they brainstorm creative concepts for episode topics and why audio media was the next step for their destination.
"I'm not afraid to fail. You know, because not everything is a surefire thing, but I'm definitely interested in this listening space. I'm addicted to it myself."
- Camille Johnson-Taylor
Visit Southern Utah
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
In this musical episode of the Destination Marketing Podcast, Adam continues his time at the Utah Tourism Conference with an interview with Rosevelt Rawls and Sean Gasaway to talk all about their new song Fallin' In Love With Utah. Find out what inspired the song and why it has touched the lives of so many. Stay tuned to the end to hear the song for yourself!
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
Florian Hermann, founder and CEO at Hermann Global, joins us for another episode at the Utah Tourism Conference. They chat about increasing visitor traffic to smaller destinations and the landscape of international travel in the near future.
". . . The airlines are incredible wizards with technology [because] of where they put flights in. If they put the right flights in Salt Lake City — I mean, they wouldn't do this if they didn't see the visitation coming."
- Florian Hermann
Hermann Global
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
We're back with another Utah Tourism Conference mini-episode, this time with Darren Dunn, President and Co-Founder of Zartico. Him and Adam talk about obstacles Darren and his team faced when developing the world's first destination management platform and how they overcame them.
"Prior to starting this company, I had many a person in silicon valley tell me 'you will never be able to raise a dime on a company that's focused on the destination industry.' And I'm like, challenge accepted, let's go, giddy up."
- Darren Dunn
Zartico
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
Adam takes a trip to the Utah Tourism conference and speaks with Nathan Rafferty, CEO of Ski Utah, on today's mini-episode. Hear about projections for ski resort success this year and the value of consistent branding.
"For me, The Greatest Snow On Earth ™ is like Kleenex and facial tissue, you know? It's synonymous, and as long as I'm at Ski Utah, we will never move away from [this campaign]."
- Nathan Rafferty
Ski Utah
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
President and CEO of Visit North Alabama, Tami Reist, makes an appearance on today's episode. Hear about how her destination's award-winning podcast has made all the difference in their PR efforts. You can find the Unexpected Adventures in North Alabama podcast anywhere you listen to podcasts, including Apple Podcasts and Spotify.
"It's not always about the money, it's about giving them the training they need. In a really nice hotel where the people that are staying with you are making six figures or more and they're making less than twenty dollars, they need to be able to take on a conversation and feel good about the situation. that's the whole reason behind this; I don't want people to sink, I want them to swim." - Tami Reist
Visit North Alabama
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
Adam talks with Jaimie Hart, senior marketing manager at Discover The Palm Beaches, about working remotely and traveling the world. Jaimie discusses arranging group events and marketing to companies and organizations at a destination where individual leisure is the norm. Later, she dives into the value of print advertising in a world of technology.
"We have to really listen and understand like — what are the questions that you are getting from your planners and your customers? What are they looking for and how is the industry changing? We can read studies and researches being done all day, but when we can really drill down and say this is what they need, those are insights that are invaluable to us as marketers." - Jaimie Hart
Discover The Palm Beaches
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
In this week's episode of the Destination Marketing Podcast, Adam is joined by Jay Kinghorn, co-founder and chief innovation officer at Zartico. They discuss Zartico's upcoming launch and how its new features will benefit destinations as they make decisions about their marketing plan. Learn how this update can benefit you and listen to some of Jay's insight into the destination data industry.
"What we see is that those benchmarks and accountability has a lot of opportunity for the DMO to really show what they do more clearly and transparently articulate all of the great benefits that their hard work does in benefiting the community that they live in." - Jay Kinghorn
Alabama Tourism Director Lee Sentell talks space camp and annual marketing campaigns in this episode of the Destination Marketing Podcast. Later, he dives into do-it-yourself tours and the importance of packaging tourist attractions for visitors.
"The key is to have multiple forms of content, and then the tour is allowed that. Not tour as in you can go out and buy a package, but that you can do your own — particularly around food."
- Lee Sentell
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
This week on the Destination Marketing Podcast, Adam talks with Todd Aaronson, CEO at Visit Modesto. They discuss how agricultural tourism has been crucial in the rapid growth of Modesto as a destination, and how the annual Almond Blossom Cruise has brought in over 100,000 visitors in the off-season. They also talk about what Antonio Banderas and Catherine Zeta-Jones have to do with the area and how cannabis tourism has been a surprising addition to the destination experience.
"By creating experiences around what the natural environment provides, we have been able to drive incredible tourism into the region." -Todd Aaronson
Visit Modesto
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
This week on the Destination Marketing Podcast, Adam continues his trip to the Destinations International Annual Convention. In this episode, he talks with Dave Parulo, President and CEO of Visit Tualatin Valley. They discuss how Dave’s destination has utilized agriculture in their tourism marketing plan, and how tourism has been a workforce and economic development driver in their area.
"I think Covid taught us that we spend a lot of time talking about bringing visitors in and talking to them, but I think it drilled home to us, the destination management organization, that it's about the residents, resident sentiment and resident pride." -Dave Parulo
Visit Tualatin Valley
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
This week on the Destination Marketing Podcast, Adam takes the show international to Toronto, Canada at the Destinations International Annual Convention. In this episode, he talks with Andi Jaspersen, experience and marketing manager at Visit Cheyenne and future PR director at Relic. They discuss her background and how living in Japan gave her a new appreciation for the hospitality industry and an understanding of the importance of the visitor experience in a destination. Learn how she is able to craft visitor experiences in her role and what advice she gives to others in the industry.
"I want to actively work with the partners in our community and make sure that they are finding ways to leverage themselves in an immersive and impactful way for the visitor." -Andi Jaspersen
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.
Adam wraps up his trip to Arkansas in this week’s episode of the Destination Marketing Podcast. He talks to Kalene Griffith, president, and CEO of Visit Bentonville, about what it’s like to be the hometown of Walmart. They also discuss how to get your community to buy into your destination organization, and why it’s important to say yes and make things happen for your stakeholders.
"We’re gonna say yes to what you need. There might be a 'yes, but' or a 'yes, and' or you may have to compromise a little bit on your vision because we can’t cater to everything. But in my view, whatever you come to us about, if we have the amenities and facilities, we’re gonna say yes to you. That is our goal." - Kalene Griffith
Visit Bentonville
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Adam continues his trip to Arkansas in this week’s episode of the Destination Marketing Podcast. In this episode, he talks with Molly Rawn, CEO of Experience Fayetteville, about how her organization pulled off the Cyclo-Cross World Championships and why her destination is so bike friendly. They also discuss Explore Fayetteville’s relationship to the University of Arkansas and how they collaborate to achieve success.
“We act like tourism is just in this silo and we’re our own thing but we are a part of the community. Get engaged on the city side of things.” -Molly Rawn
Experience Fayetteville
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Adam continues his trip to Arkansas in this episode of the Destination Marketing Podcast. He meets with Travis Napper, Director of Tourism at Arkansas Tourism. They talk about what it's like to run tourism at the state level during the pandemic and how Arkansas was able to surpass expectations with visitation in 2020. They also discuss how to make a destination bike-friendly as well as what Arkansas is doing to prepare for the upcoming 2024 total solar eclipse.
"It takes two. You have to be there listening, participating, and knowledgeable about what's going on and the opportunities there. We can make lots of opportunities available but if you're not willing to listen, we will not always be able to pick up the phone and call every single partner." -Travis Napper
Tourism Arkansas
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
This week on the Destination Marketing Podcast, Adam continues his trip in Arkansas and meets up with Gretchen Hall, Chief Operations Officer at Destinations International. They chat about her recent move from Visit Little Rock to Destinations International and some of the things that she has learned in her new role. “You might be a small destination or a large destination but we all have similar issues, whether that be trying to work toward becoming a community shared value, or providing tools to provide relevancy and measurement of the impact of destination organizations. We are scaling that so that all of our membership base can utilize those tools and become successful in their own communities.” -Gretchen Hall
Destinations International
The Architects of Destination Advocacy Podcast
Episode 84: Gretchen Hall - Little Rock Rock Stars
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Adam takes the show on the road to Arkansas in this week's episode of the Destination Marketing Podcast. He meets up with Gina Gemberling, president and CEO of Little Rock Convention and Visitors Bureau, to talk about some of the things that make Little Rock's CVB unique. Hear how the destination manages hundreds of employees and several venues while still maintaining a smooth workflow.
"I think it's really important to look at the organization as a whole. Look at the talent that you have within, see what you can do with that talent, and find the strengths of the individuals that are with you." -Gina Gemberling
Little Rock
Destination Marketing Podcast
Relic Agency
If you are interested in applying for a job at Relic, please email angenelle@relicagency.com. The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Today on the Destination Marketing Podcast, Adam goes on the road and leaves producer Julie Sheffield behind to host this week's episode. She interviews four hosts from various shows on the Destination Marketing Podcast Network to find out their favorite things and unexpected results they have seen come from their shows. Stay tuned to hear the advice they have on destinations wanting to start their own podcasts.
Unexpected Adventures in North Alabama
The Inner Coastal Podcast
The Dana Point Wave
The Travel Vertical Podcast
Destination Marketing Podcast
Relic Agency
If you are interested in applying for a job at Relic, please email angenelle@relicagency.com. The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Join Adam in this episode of the Destination Marketing Podcast to hear from Karley Cunningham, president and CEO of Big Bold Brand. Coming from outside the destination marketing world, she brings a new perspective to the table on how destinations can strengthen their brand messaging and further develop their unique brand identity.
"Measuring brand is about a long-tail equation. If you think about the end thing we want to measure, how can we work backward to measure it? We need to be connecting with our strategic partners to get answers to know what they are seeing in the industry."
-Karley Cunningham
Open Positions at Relic
Destination Marketing Podcast
Relic Agency
If you are interested in applying for a job at Relic, please email angenelle@relicagency.com. The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this week's episode of the Destination Marketing Podcast, Adam talks with Brad Dean, president, and CEO of Discover Puerto Rico. They discuss all things storytelling including building a lifestyle brand, owning a color on the color wheel, and how to stand out from the crowd.
"To position Puerto Rico, it's not just a great destination but a lifestyle. There's an emotional connection beyond just the travel experience. Part of the way you do that is not just by selling the beautiful places, but the beautiful faces and the stories in your destination. If we can do that, I think that creates a connection with the community that not all of us have but all of us need." -Brad Dean
Discover Puerto Rico
Open Positions at Relic
Destination Marketing Podcast
Relic Agency
If you are interested in applying for a job at Relic, please email angenelle@relicagency.com. The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this bonus episode of the Destination Marketing Podcast, Adam brings on special guest Amir Eylon, president and CEO of Longwoods International, to talk about his organization's latest traveler sentiment survey. Originally created as a tool to study the effect of COVID-19 on travel and tourism, it has proven once again to be an invaluable resource as the United States heads into potential economic uncertainty.
"When you look at the data for people who said they went on a staycation and you ask them where they went, they went on a regional road trip. When you hear the word staycation as marketers, don't think these are people who are going to plant themselves on the couch and not go anywhere. They are definitely going to be doing regional road trips." -Amir Eylon
Longwoods International
The Traveler Sentiment Survey
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Adam Stoker talks with Stuart Butler, CMO of the Myrtle Beach Area Chamber of Commerce. Today, they discuss using owned media to market your destination, building your own audience, and connecting with consumers through entertainment.
"As an industry we have to change and say: 'how do we own an audience? How do we reach people higher in the funnel through branded entertainment so that over time, we can shape their thoughts and behaviors to have a higher propensity to come to our destination?" - Stuart Butler
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
For our 200th episode, Adam recounts the road that led to where he is today — CEO of Relic Agency and host of the Destination Marketing Podcast.
“It's amazing to see that this little idea that we had has pioneered an initiative in the industry. Now, I see podcasts popping up all over the place, and the amazing thing is I'm seeing the industry finally catch onto this concept that we really feel like we introduced to the industry." - Adam Stoker
Destination Marketing Podcast
Relic Agency
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Today on the Destination Marketing Podcast, Adam is in Springfield, Illinois with Andy Waterman from IllinoiSOUTH and Terri Reifsteck, vice president of Marketing & Community Engagement at Visit Champaign County. In this episode, Andy discusses how he uses TikTok as a means of connecting with potential tourists, and Terri shares how she builds relationships with residents to bring in more visitors.
“Everyone these days wants to see what they’re experiencing before they experience it. I think that is what’s so important for us, is putting all this video content out there, that way people can see it before they experience it. I think that’s key.” - Andy Waterman
IllinoiSOUTH Tourism
Visit Champaign County
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
On this week's episode of the Destination Marketing Podcast, Adam takes the show on the road to Springfield, Illinois. He chats with Sarah Waggoner, tourism manager at Visit Springfield, and Brad Hoey from Experience DeKalb County about their roles at their destinations and how they were able to create immersive visitor experiences.
"We're trying to make sure that we give the best visitor experience through the whole community and show things they may not be able to see to really enhance their experience." -Sarah Waggoner
Visit Springfield
Experience DeKalb County
Open Positions at Relic
If you are interested in applying for a job at Relic, please email angenelle@relicagency.com. The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
David Holder, CEO at Clarity of Place, joins this episode of the Destination Marketing Podcast to talk about how his organization helps destinations with their strategic plans. Learn about how to make your destination's plan more flexible as well as some tips and tricks on how to make your organization a community shared value.
"My view on planning is that there has to be a greater purpose to doing it. It's the ability to use stakeholder engagement as a kickstart. It may put some new expectations on us, but it's going to allow us to carve out our own communication path because now we've gotten them involved." -David Holder
Clarity of Place
Open Positions at Relic
If you are interested in applying for a job at Relic, please email angenelle@relicagency.com. The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
This week on the Destination Marketing Podcast Adam is joined by Robb Wells, President & CEO of Visit Beaufort. Here, Robb shares how his organization has used podcasting to further their public relations efforts and build stronger connections with their visitors. "You really want to make your pitch pop, and a podcast is a unique way of doing that. We’ve had some feedback in which they find that helpful to kind of get the gist of what’s going on." - Robb Wells Visit Beaufort The Inner Coastal Podcast Open Positions at Relic If you are interested in applying for a job at Relic, please email angenelle@relicagency.com. The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
This week on the Destination Marketing Podcast Adam is joined by Lance Woodworth, President & CEO of Destination Toledo. Listen to learn how Lance and his organization support their stakeholders through events and partnerships. Destination Toledo has worked with partners such as Jeep and American Birding to bring invaluable resources to their stakeholders.
"It's never too late to learn. We are in an industry that is constantly changing. Always keep an open mind and be a sponge because it's never too late to learn. Continue to learn and embrace new technologies and follow your passion." -Lance Woodworth
Destination Toledo
Open Positions at Relic
If you are interested in applying for a job at Relic, please email angenelle@relicagency.com.
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Adam takes this week's episode of the Destination Marketing Podcast on the road to Dana Point, California. He talks with John Ehlenfeldt, Executive Director of Visit Dana Point, about how John's unique experiences in the travel and tourism industry have prepared him for this role. They discuss some of the challenges that the destination has faced over the past several years, as well as what John and his team hopes to accomplish in the years to come.
"My takeaway is I didn't just visit the destination, I actually experienced it from all aspects. That's really what being an inquisitive traveler is. It's about life experiences."
-John Ehlenfeldt.
Visit Dana Point
Listen to the Dana Point Wave
Open Positions at Relic
If you are interested in applying for a job at Relic, please email angenelle@relicagency.com.
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this week’s episode of The Destination Marketing Podcast, Kyle Edmiston, the president and CEO of Visit Lake Charles, joins Adam to discuss what makes his DMO unique and how his team has benefitted from implementing Volunteer Time Off (VTO).
“Having something that’s slightly different, having something that speaks to humanity, having something that speaks to a passion that one individual employee has is just another way that we have to show them that it’s more than just about ‘heads in beds’.” - Kyle Edmiston
Visit Lake Charles
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Disclaimer: Due to technical issues, we needed to record this episode in two separate sessions and as a result, there is a change in audio quality halfway through the episode.
This week on the Destination Marketing Podcast Adam is joined by Scott Dahl, Director at the Springfield Illinois Convention & Visitors Bureau. Listen to hear how his destination has come up with creative ideas to help increase the average length of visitor stay, boost stakeholder engagement and repurpose an old space into something that will benefit the community for years to come.
"What is unique for us is that we allow our team to find a market or space that they are passionate about and make it their own. We then mold it together and put it out for our messaging." -Scott Dahl
Visit Springfield
Destination Marketing Podcast
Destination Marketing Podcast Network
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this episode of the Destination Marketing Podcast, Journera's Chief Revenue Officer Scott Garner joins Adam to talk about how his company is changing the way tourism brands view and access data. Through a unique partnership with companies such as Marriott and American Airlines, Journera is able to bypass the need for third-party cookies and offer its customers a reliable source of data that was previously unavailable.
"We're using our insight to create segments that can help DMOs target those people that show they have those travel behaviors and get that efficiency with their marketing spend. We think that's very important and it helps us create lookalike models." - Scott Garner
Journera
Destination Marketing Podcast
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this week’s episode of The Destination Marketing Podcast, Charles Harris, the President and CEO of The Reno-Sparks Convention and Visitors Authority joins Adam to discuss his non-traditional path toward becoming a destination marketer and establishing a customer advisory board. Learn more about how customer advisory boards can be beneficial to you and your destination. “It’s a working meeting. The folks that came through at the start said, ‘I’m not sure I’m going to book Reno Tahoe’ or ‘I won’t book Reno Tahoe’. And by the end of the two and a half days, they said, ‘we are now ambassadors for you’.”
-Charles Harris
Visit Reno Tahoe
Destination Marketing Podcast
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this week’s episode of The Destination Marketing Podcast, Rachel O’Neill-Cusey, Director of Sales & Marketing at Visit Dana Point, joins Adam to talk about how she got her start in destination marketing and what it’s like to be a one-person team. She also discusses her experience starting The Dana Point Wave and working with Relic. “As a one-woman show, I can only do what I can do. At first, I was trying to do it all. You can’t do that or you’re not going to sleep and you’re going to get burnt out and nobody wants somebody that’s burnt out.” - Rachel O’Neill-Cusey
Visit Dana Point
The Dana Point Wave
Destination Marketing Podcast
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
This week on the Destination Marketing Podcast, John Lambeth from Civitas and Mike Testa from Visit Sacramento join Adam to talk about some of the funding options available to destination marketing organizations. Listen to learn more about different tax options as well as how developing a tourism improvement district can help stabilize funding for years to come.
"One of the things that have helped us to grow in Sacramento is that we believe in our city. We are passionate about what we do. I know people in the industry are often like that but you can't fake being passionate about the city that you live in. I think some of that passion has been contagious for our elected officials. They believe in what we do because we know the value of what we do." -Mike Testa
Civitas
Visit Sacramento
Destination Marketing Podcast
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this episode of the Destination Marketing Podcast, Adam takes the show on the road to Beaufort, South Carolina. He is joined by Victoria Smalls, Executive Director at Gullah Geechee Cultural Heritage Corridor. Listen to them talk about her background in the cultural tourism industry as well as why history and culture play such an important role in telling a destination's story. Adam also talks to Robb Wells about Beaufort's recent award of Southern Living's Best Small Town.
"There has been a gap in communication and we want to serve as a liaison and trusted organization that will introduce stakeholders to CVBs and vice versa. Everyone is a stakeholder." -Victoria Smalls
Gullah Geechee Cultural Heritage Corridor
Visit Beaufort
Destination Marketing Podcast
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this week's episode of The Destination Marketing Podcast, Adam goes in-depth on his trip to Dallas, Texas for Destinations International's CDME Training. Listen as Adam discusses the structure of the training, the important lessons he learned, and the people he met along the way.
"I know that there’s gaps in my knowledge and that’s why I wanted to make sure that I went and did this training. I wanted to not only get better on my own in understanding the ins and outs of not only what it takes to market a destination but also what’s happening on the other side of the table.” - Adam Stoker
Destination Marketing Podcast
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
This week on the Destination Marketing Podcast Adam is joined by Elizabeth Keller, Director at the Delaware Office of Tourism. Listen to hear what it was like advertising the home state of President Joe Biden during the election and how she was able to ask another DMO for advice. Other topics include the benefits of being a young professional in the tourism industry and how to effectively market a destination with a limited budget.
"Data can be paralyzing sometimes. You get overwhelmed. If you let it tell the narrative and tell you where to go, then your five hundred thousand dollar budget can make a big impact." -Elizabeth Keller
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Jamie Rand joins us in this week's episode of the Destination Marketing Podcast to talk all about some of the things that his destination has been working on over the past several months. Learn how they were able to use a Winnie the Pooh analogy to drive their creative messaging, utilize Carvertise to spread awareness of their campaign and take advantage of data resources to better inform their stakeholders.
"I think it's a universal truth that difficult times and struggle is a creative space that usually yields results. It's in that where we have to be more creative. We have to figure out solutions and I think it grew our creativity for sure." -Jamie Rand
Visit Spokane
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Will Seccombe is back on this episode of the Destination Marketing Podcast to talk about all of the Connect Travel events coming up in 2022. He and Adam talk through what each event will entail and why each one is important to note as destination marketers are planning their schedule for this year.
"Like any of these conferences, learn from others that have done it for a long time. Learn from others that have really cool ideas and go out and develop a plan. Build relationships that are going to help you execute on that plan." -Will Seccombe
Connect Travel Events
The Travel Vertical Podcast
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this episode of the Destination Marketing Podcast, join Adam and Jessica Merrill as they talk about the effects of tourism on communities and why destination marketing is often misunderstood by stakeholders. Learn how Jessica got into the industry, as well as how she has been able to transform her destination with the help of Relic over the past year and a half.
"You're providing a better quality of life for the residents even though you're talking to tourists. The ultimate goal at the end of the day is to provide more of the economic impact that then transitions into a better quality of life for the community and the residents." -Jessica Merrill
Discover Davis County
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Join Adam on this week's episode of The Destination Marketing Podcast as he chats with AJ Brau, co-founder and CEO of Wander, about some of the intricacies that come with creating maps for destinations. Listen to learn more about Wander and how destinations are using this new innovative platform to help visitors not only navigate their destination but also experience it in new ways.
"People say a picture is worth a thousand words but a map is worth a million. I don't think there is a quicker way for someone to understand what a destination has to offer them and imagine themselves there." -AJ Brau
Wander Maps
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
This week on the Destination Marketing Podcast, Adam talks to Natasha Lye, PR and Content Specialist at Relic and host of the Inner Coastal Podcast, The Hola Laredo Podcast and Find Your Flow in MoCo. Listen to learn the ins and outs of hosting a podcast and hear some of the things Natasha has learned through hosting over the past two years.
"I was worried about making the guest uncomfortable because I wouldn't know how to carry the conversation. What am I supposed to say? How do I lead this conversation? How am I supposed to be this expert when I've never done this before?"
- Natasha Lye
The Inner Coastal Podcast
The Hola Laredo Podcast
Find Your Flow in MoCo
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
This week on the Destination Marketing Podcast, Adam is joined in the studio by Greg Star and Mark Ligos from Carvertise. Listen to learn more about how Carvertise is making traditional media more accessible to small and medium-size destinations, as well as how destinations can utilize it to help increase the value of the DMO to its stakeholders.
"You can't drive a billboard into the parking lot of an Eagles and Giants game and interact with the fans." -Mark Ligos
Carvertise
Tourism Media Mayhem
Destination Marketing Podcast
Relic
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
This week on the Destination Marketing Podcast, Adam talks with Relic's Executive Creative Director Justin Flack about the importance of branding in destination marketing. Listen to learn why your destination needs a brand strategy as well as what you can do to get started on building one.
"You can create a brand but you can never determine what that brand is in the eyes of your visitors or your consumer. You can only influence what they think and everything after that is built on the experience that they have with you or in your destination." -Justin Flack
Destination Marketing Podcast
Relic
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
This week on the Destination Marketing Podcast, Adam shares some of his 2022 New Years' resolutions for destination marketers. Learn how you can apply these principles in your destination and how to strengthen your marketing plan in the year to come.
"Take a step back and think about what your overarching strategy is. Why do we do what we do?" - Adam Stoker
Destination Marketing Podcast
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Mo Parikh from Bandwango is back on this week's episode of The Destination Marketing Podcast. Listen to hear some of Mo's tips on using Bandwango effectively in your destination as well as the importance of transforming your destination into an e-commerce platform in order to increase stakeholder engagement and improve the overall visitor experience in your community.
"Our mission is to enable our customers to support local businesses through the creation of unique experiences. We're on a mission to send ten million people into the doors of local businesses by 2023."
-Mo Parikh
Bandwango
Destination Marketing Podcast
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
This week on the Destination Marketing Podcast, join Adam as he talks with Andreas Weissenborn, host of the Architects of Destination Advocacy Podcast, about the importance of advocacy in destinations as well as how podcasts can play a key role in not only telling the destination's story but also cultivating a community of trust between your community and your destination marketing organization.
The Architects of Destination Advocacy
Destination Marketing Podcast
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Adam is back in the studio in this special episode of the Destination Marketing Podcast. He is joined by Benoit Grouchko and Evan Saunders from Near to talk all about data and how DMOs can utilize Near's technology in their destination.
"With the amount of data increasingly scaling and all the focus we put on our end, I really like our ability to keep answering more and more use cases for tourism boards and being able to get one level deeper in supporting their strategy."
-Benoit Grouchko
Near
Tourism Media Mayhem
Destination Marketing Podcast
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this final episode from the 2021 Sports ETA Symposium, Adam chats with Al Kidd, president and CEO of Sports ETA. Listen to hear how he has seen sports help the industry rebound after COVID, and how some of his recommendations on how DMOs can further utilize sports tourism in their destinations.
"Sports is really the catalyst to the relaunch of tourism. We're not leading anything. Sports has its rightful place, but the dynamics of staging a new sporting event are different so there's an advantageous process they go through. That's my message to DMOs. Sports is a major catalyst that's playing its role right now in tourism with the relaunch of event activity post-COVID." -Al Kidd
Sports ETA
Influencer Marketing for Destinations
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
This week on the Destination Marketing Podcast, Adam is joined by Mike Malay from Clancy Sports Properties. Listen to hear about Mike's experience working with Disney and ESPN and some of the lessons he has learned from his years in the industry.
"We made a lot of mistakes but along the way, you learn how to do things better and improve your processes. That helped me hone my business skills. We are a lot more analytical in how we look at events and how we value them once they leave." -Mike Malay
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
This week on the Destination Marketing Podcast, join Adam at the Sports ETA Symposium as he talks to Jennifer Stoll, executive director
of the Greater Grand Junction Sports Commission. She recently released a Sports ETA white paper about measuring the success of sports, events and tourism in communities across the country. Listen to hear her words of wisdom on the subject and learn how to define and refine your destination's mission statement.
"It's about the expanded definition of success in the industry. We talk so frequently about the economic side of it which we equivocate to heads in beads, that's how we all speak the lingo. Our communities benefit in a variety of ways in addition to the economic side. What does that look like if we start to identify those things and start to tell that story and how does that change our value proposition in our communities?" -Jennifer Stoll
White Paper: Expanded Definition of Success for the Sports Events and Tourism Industry
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Adam continues his time in Birmingham, Alabama at the Sports ETA Symposium in this episode of the Destination Marketing Podcast. Join him and Frank Geers, president and CEO of American Cornhole, to talk about how destinations can stand out when they are trying to attract events to their community.
"We are looking for long-term partnerships — cities and destinations that want to grow with us. Once you work with us and we figure out a month of the year that works in your system and in ours, if you want to bring us back year in and year out we are open-armed and want that to happen." -Frank Geers
American Cornhole
Sports ETA
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
This week on the Destination Marketing Podcast, Adam is joined by 2021 Sports ETA Hall of Fame inductee Denny Gann. Listen to hear his advice on how to bring profitable sports events to your destination as well as how to know what kinds of events are a good fit for your community.
"Always design your events with athletic eyes. Look at it through John Brown's eyes if you want to sell it to John Brown. Look at it as the soccer player. What's he going to see? What is the volleyball player going to do? Structure your event for that athlete and the rest will follow." -Denny Gann
Explore Sioux City
Denny Gann Hall of Fame
Tourism Media Mayhem
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
This week on the Destination Marketing Podcast, Adam is joined by David Galbaugh, Vice President of Sports Sales & Marketing at Greater Birmingham CVB. Listen to learn how his destination has been preparing to host the 2022 World Games and how they predict that this huge event will impact their destination.
"Do your due diligence and make sure that the event is a good fit for your community, and then go out and put your heart and soul into it. Every destination is special and every destination has what it takes to bring in multiple events if you make sure it's a good fit." -David Galbaugh
Visit Birmingham
Birmingham Sports
2022 World Games
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this episode of the Destination Marketing Podcast, Adam is joined by Brook Jung, Executive Director of Visit Hopkinsville and President of Team Kentucky. They chat about what it’s like to be part of Team Kentucky and how small DMOs can benefit by collaborating with each other.
"Give folks organic information about what is true and authentic to your destination, because that is appealing and it is going to appeal to an events rights holder. It may take a little bit of time to find the perfect fit, but be true to yourself and your destination." -Brook Jung
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Today on the Destination Marketing Podcast, Adam is on the road at the Sports ETA Symposium in Birmingham, Alabama. He is joined in this episode by Jackie Reau, CEO of Game Day Communications. Listen to hear how she was able to help Cincinnati bid for the 2026 FIFA world cup, and what it would look like if the city were to be chosen to host this global event.
"Once you have those partnerships and relationships, it becomes much easier to rally around and do this. It's a lot of work but it's potentially very rewarding." -Jackie Reau
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
Get a sneak-peek into the Travel Vertical Podcast in this episode of the Destination Marketing Podcast. Adam and Laurie are joined by Amir Eylon, president & CEO at Longwoods International, to talk about how his company has been helping destination marketing organizations discover traveler sentiment throughout the pandemic by producing weekly reports since early 2020. Learn how it works, why it was started and how your destination can benefit from this tool.
Learn more about the Traveler Sentiment Survey here.
Check out the Travel Vertical Podcast.
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this episode of the Destination Marketing Podcast, Adam is joined by Marc Garcia, President, and CEO of Visit Mesa, AZ. Listen to learn how he was able to make his destination the country’s first autism-certified city and his recommendations on providing key stakeholders with education about autism. Also, learn some of the things coming up for Mesa including the largest amateur sports complex in the nation.
"Often when we talk about autism, we are talking about kids. Well, these kids are going to be adults. Is the country ready — is the world ready to provide the services necessary to these folks? Not right now." -Marc Garcia
Visit Mesa
Learn more about Mesa's autism certification here.
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com
In this episode of the Destination Marketing Podcast, Adam is joined by Wes Rhea, CEO of Visit Stockton, CA. Listen to hear how Wes is working to improve resident sentiment in his community by using tools from Bandwango and Zartico to help not only tell the destination's story but prove the brand's effectiveness to stakeholders and residents.
"We're all selling quality of life in some way. Economic development sometimes can sell square footage, buildings and incentives, but when it really comes down to it a company is not going to move their business or employees there because you have great square footage. It's really about how is it to live in your city." -Wes Rhea
Visit Stockton
Bandwango
Zartico
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this episode of the Destination Marketing Podcast, Adam is joined by Jason Holic, vice president of business applications & insights at Experience Kissimmee. Learn about how Kissimmee has discovered a new way to measure the impact of a DMO on the community through its new tool The Impactulator.
"There is an interplay between branding and performance marketing. If you can figure out how that works for your destination, then you can get everybody within your DMO to work together and more easily communicate to your stakeholders, partners and members based on those metrics that they need." -Jason Holic
The Impactulator
Experience Kissimmee
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
The Destination Marketing Podcast is back with another episode, live from eTourism summit in Las Vegas. Adam is joined by Shelbi Walker, Engagement & Sales Manager at Visit Concord, CA, to find out how she was able to increase stakeholder engagement through volunteering in her community. Listen to learn from her experiences and hear how she was able to become a member of the board of directors for one of these nonprofits.
"Once a month, I try and have a volunteer opportunity for us to do. I think that it has created incredible relationships for us, especially during this time. Getting out and showing that you're selling the community but you're also trying to be in the community helps the community see that you care about it." -Shelbi Walker
Visit Concord
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
On this episode of the Destination Marketing Podcast, Adam is joined at the eTourism Summit by Mark Romig, Chief Marketing Officer for New Orleans & Company. Listen to learn how New Orleans handles hurricane crises as well as how Mark has utilized influencer marketing to help tell his destination’s story.
"Connect with an agency or someone who works in this world of influencers. It's important because there are so many influencers out there. Give it a shot. If you haven't done it before, I recommend that you try the influencer program and I think you won't be disappointed." -Mark Romig
Visit New Orleans
The Influencer Marketing for Destinations Podcast
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the 2021 eTourism Summit in Las Vegas, Nevada. He is joined by Leena Riggs, director of marketing & partnerships at Visit Rancho Cordova. Listen to hear some of the highlights of the convention so far, including an interesting comparison between Marvel's Loki and destination marketers. Also, find out Leena's organization has taken an active approach in volunteering in the community by helping fire evacuees gain access to essential hygiene elements.
"They used Marvel storytelling to help us understand variants within marketing. We're all talking about the same thing so when we are targeting someone, we need to be mindful of what the hotel marketers are doing because they're basically a variant of ourselves." -Leena Riggs
Visit Rancho Cordova
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this episode of the Destination Marketing Podcast, Adam is joined by Charles Lammers, Creative Assets Manager at Wyoming Office of Tourism. Listen to learn why it’s important to have an asset management system, and how it can be helpful to those who are trying to market the destination.
"When tourists visit our state, they're visiting our communities and local businesses as well. We want the tourists and the local residents to feel the same kind of sentiment about being good stewards in this area." -Charles Lammers
Visit Wyoming
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this episode of the Destination Marketing Podcast, we go back in time to Destination International's 2021 annual conference, where Adam was able to talk to Aileen Ramos and Robb Wells about all things podcast. Listen to learn some of the reasons why incorporating this new medium in the mix is important, and some surprising things that Aileen and Robb have seen happen with their own podcasts.
The Hola Laredo Podcast
The Inner Coastal Podcast
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com
In this bonus episode of the Destination Marketing Podcast, Adam reviews some changes that have been happening in the industry and how it can affect those who are early in their destination marketing careers.
Resources Mentioned:
The Destination Marketing Podcast Network
Destinations International CDME
Destination on the Left
DMOU with Bill Geist
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this episode of the Destination Marketing Podcast, Adam finishes his trip to the Utah Tourism Conference. He is joined by Darren Dunn, president and CEO of Zartico, to talk about a new product feature that recently launched. Josh Scheer, digital marketing director at Relic, also joins this episode as a special guest host. He chats with Vicki Varela and Dave Williams from the Utah Office of Tourism about how the tourism industry has changed over the past 20 years and Dave’s recent induction into the Utah Tourism Hall of Fame.
Zartico
Utah Office of Tourism
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com
In this episode of the Destination Marketing Podcast, Adam continues his conversations with industry professionals at the Utah Tourism Conference. Listen to hear from Julie Terrill with Explore Logan, Kevin Lewis with Visit Greater Zion, and the team from Rootrez talk about what they've learned from the conference so far and what changes they have learned from their destination over the past year.
Explore Logan
Visit Greater Zion
Rootrez
The Influencer Marketing for Destinations Podcast
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the 2021 Utah Tourism Conference in Ogden, Utah. He is joined by AJ Brau from Wander, Sara Toliver from Visit Ogden, and Nathan Rafferty from Ski Utah. Listen to hear their conversations about what's been going on in the industry, as well as what each organization is currently doing to shape the future of destination marketing.
Wander
Visit Ogden
Ski Utah
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this episode of the Destination Marketing Podcast, Adam is joined by Stuart Butler, Chief Marketing Officer at Visit Myrtle Beach. Having recently transitioned from the agency side to the destination side, listen to hear how Stuart is utilizing his unique background to improve the use of high-quality content within the destination.
"Content is not just king, but it's everything. Everything you do is content in some form or fashion. Everyone is consuming content and if you're not publishing great content as things get more competitive, you're going to get lost in the shuffle. You have to create content that people choose to consume." -Stuart Butler
Visit Myrtle Beach
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this episode of the Destination Marketing Podcast, Adam is joined by Neha Shah, Director of the Pittsboro-Siler City Convention & Visitors Bureau. Listen to learn how Neha's one-person marketing team was able to not only boost stakeholder engagement in her destination but also educate stakeholders on the importance of social media and how to use it effectively.
"Information is a CVB director's currency and it's critical for us to be able to reach the visitor." -Neha Shah
Visit Pittsboro
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this episode of the Destination Marketing Podcast, Adam finishes up his trip to the Destinations International Convention in Baltimore, Maryland. In this final segment, he is joined by Emily Gonzalez, Vice President of Marketing and Communications at Visit Mobile, and Jim Walter, Vice President / Director of Sales & Marketing at Cheyenne, Wyoming. Listen to them talk about how Mobile is preparing for a major shift in their destinations strategy, and how Cheyenne has seen a risk taken during the pandemic pay off.
"A real goal for us is creating events that are authentic to our core in Cheyenne, and that visitors and residents alike will enjoy." -Jim Walter
“I would encourage anyone and everyone to leave every door open. If a door closes, stick your foot in the door. Keep it open.” -Emily Gonzalez
Visit Mobile
Visit Cheyenne
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
This week, Adam continues his trip to Baltimore, Maryland at the Destinations International Annual Convention. He is joined by Christopher Keane from Visit Baltimore and Brian Bossuyt from Visit the Poconos to talk about what's been going on in their destinations over the past year and a half. Learn about how they have helped their destinations stand out from the crowd and how an anti-littering campaign was utilized in tourism marketing.
"You need to go back and look at what you’ve done really well in the past and how that may differ from other destinations and focus on that. If you can focus on what you do really well, and make sure you can differentiate that from other destinations, you’re going to be successful." -Christopher Keane
"We are stewards of the destination. We have the resources and are the ones that are bringing the visitors, so we should be doing our part to make sure the destination is succeeding and the residents are succeeding as well." -Brian Bossuyt
Visit Baltimore: https://baltimore.org/
Visit the Poconos: https://www.poconomountains.com/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
To learn more about the Destination Marketing Podcast Network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.
In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the Destinations International Convention in Baltimore, Maryland. He is joined by Ted Sullivan, Chief Marketing Officer at Zartico, and Bree Nidds, Vice President of Sales at Discover Lehigh Valley. Listen to their discussion about the future of the tourism industry and the importance of collaboration and partnerships.
“Be prepared to get out of your comfort zone and do something completely different. I learned a lot from the European DMO’s about how they relate to their resident first before the visitor. If you have happy residents, then they’re the biggest ambassador of that destination.” -Ted Sullivan
“Partnership is going to be very important — partnership beyond our own destination. When we get that world heritage designation, we have to then partner outside with the other world heritage sites. That’s going to be critical for us.” - Bree Nidds
Zartico: https://www.zartico.com/
Discover Lehigh Valley: https://www.discoverlehighvalley.com/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this special episode of the Destination Marketing Podcast, Adam takes the show on the road to the Destinations International Annual Convention in Baltimore, Maryland. He is joined by Amelia Ritter, Digital Marketing and Content Manager at Livingston County, as well as Ray Hoyt, President of Visit Tulsa. Listen to hear how Ray was able to pioneer a change in the Tulsa tourism sector and how Amelia was able to engage stakeholders during her destination's recent website overhaul.
“Start with the stakeholder. Reach out and be transparent about what you’re doing and why you’re doing it. You’re not in it to make the CVB look better. You’re in it to make those stakeholders look better.” -Amelia Ritter
“Start with your business community. Start with the big employers because they have a lot to say and they’ve already invested in the community. If you can help them change their perspective of the destination, they’re going to spend that money because it always costs more to replace somebody than to keep somebody.” - Ray Hoyt
Visit Tulsa: https://visittulsa.com/
Visit Livingston County: https://visitlivingstoncounty.com/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
This week on the Destination Marketing Podcast, Adam chats with Guilherme (Gui) Cunha, Chief Administrator of the Office of Economic Development and Tourism for Seminole County, Florida. Listen to learn how he got into the tourism industry and how his role has changed in just the last few weeks. In the episode, Gui and Adam discuss the new NCAA interim name, image and likeness policy and how Seminole County has utilized it to create a unique college athlete influencer program. They also talk about how Seminole County's Instagram page, Do Orlando North, grew from 2,000 to 107,000 followers in less than a year.
"We bought into the concept that content is king. Our entire basis for tourism is that you're not getting that manicured visitor's guide. We want there to be every type of content for the targeted audiences and for the services that we offer within our county." - Guilherme Cunha
Learn more about Do Orlando North
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of The Destination Marketing Podcast, Adam chats with Allie Martin, president of Fame and Fortune Brand Management. Listen to learn some of Allie's PR secrets and how destinations can use them to increase their thought leadership to more easily access earned media.
"You are helping journalists do their job more efficiently, more easily and you're getting them great results. If you approach any of these tactics with the thought that I am helping them because I have great value, you are going to take the pressure off of yourself and that's going to come across so clearly." -Allie Martin
Fame and Fortune Brand Management
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
This week on the Destination Marketing Podcast, Adam takes the show on the road to the Texas Travel and Tourism College. Listen to his conversation with Jennifer Roush, Senior Director of Operations and Events at Texas Travel Alliance, and Erika Boyd, Interim President & CEO at Texas Travel Alliance. Topics include the importance of furthering education in the travel and tourism industry, as well as the history and purpose of the Texas Travel and Tourism College.
"Most people in the industry are willing to help each other no matter what . . . because the rising tide lifts all boats. Travel and tourism have a lift across the economy and if we're helping each other in different communities, then we're all going to be stronger for it." -Erika Boyd
Texas Travel Alliance
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Adam takes the show on the road to College Station Texas. He is joined by Kindra Fry, Senior Manager of Sports, Tourism & Events at Visit College Station. Listen to hear them talk about how her destination weathered the pandemic by focusing on personal growth, as well as how they dealt with the division of their CVB over the past year.
"You have to look at how you are going to develop. Personal growth and professional growth with the individuals is so important to me and it's important to them too. I think that's the only way we get better as a team." -Kindra Fry
Visit College Station
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this special episode of the Destination Marketing Podcast, Adam is joined by Josh Scheer and Sasha Jackson, the hosts of the Destination Marketing Podcast Network's newest show, Tourism Media Mayhem. Hear what they have to say about media buying in the tourism industry, and get a sneak peek of what you can find on their show.
"It really needs to be full funnel. You're going to miss out on opportunities if you're not focused on the top, and you're going to miss out on opportunities if you're not focused on the bottom." -Josh Scheer on the importance of focusing on the entire marketing funnel
Tourism Media Mayhem
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
Let's talk about strategy! In this episode of the Destination Marketing Podcast, we are joined by Chris Cavanaugh, President and Founder of Magellan Strategy Group. Listen to learn from his decades of experience in the industry and find out what you can do to increase the effectiveness of your destination's strategy.
"Every strategy document needs to be a living and breathing exercise that is continually revisited. Strategy documents shouldn't be stone tablets. There should be opportunities for revisiting and refreshing the strategy every year." -Chris Cavanaugh on the importance of keeping your strategy fresh.
Magellan Strategy
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
This week on the Destination Marketing Podcast, we are joined by Jake Steinman, founder and CEO of travelAbility. Listen to learn about his foundation and how your destination can take steps towards becoming more accessible to those with disabilities.
"Our role is to help destinations prepare their industries for people with disabilities so that they will enjoy it more, and that they'll have accurate expectations of when they are there." -Jake Steinman
Check out travelAbility: https://travelability.net/
Apply for an eTSY award: bit.ly/eTSYAwards2021
If you are interested in becoming part of the Destination Marketing Podcast Network, please email adam@relicagency.com
In this special episode of the Destination Marketing Podcast, Adam highlights some of the shows that can be found in the Destination Marketing Podcast Network. Listen to learn more about the network and preview samples from some of the most popular shows.
Influencer Marketing for Destinations
Tourism Media Mayhem
The Hola Laredo Podcast
The Inner Coastal Podcast
Apply for an eTSY award: bit.ly/eTSYAwards2021
If you are interested in becoming part of the Destination Marketing Podcast Network, please email adam@relicagency.com
In this episode of the Destination Marketing Podcast, we are joined by Tracey Welsch, General Manager at Red Mountain Spa. Listen to learn how they are handling a shift in their target audience, and how something as simple as a cheeseburger has been an important element in the transformation of their brand.
"Remain true to your brand. Remain true to what you do the very best. As long as you have that nailed down, I think the transition of audience will follow easily." -Tracey Welsh
Red Mountain Resort: https://www.redmountainresort.com/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Rilee Buttars, CEO & Co-Founder at Dónde, joins us to talk about how her company is changing the way that consumers save for travel. Listen to learn more about Dónde and why it is such a unique innovation in the industry.
"We wanted accessibility and a broad range of options for any type of traveler. If you want to go to Disneyland, awesome. If you want to go visit your grandma for her 90th birthday, we're going to get you there." -Rilee Buttars
Check out Dónde: https://www.godonde.com/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
This week on the Destination Marketing Podcast, we are joined by Timothy Bush, Chief Tourism Development Officer at Spartanburg, South Carolina. Listen to hear his experience with starting a new job during the pandemic, and how Spartanburg has been able to overcome challenges during this unprecedented time.
"A brand is not a logo, it's not a tagline, it's about the essence of what a visitor feels when they step into the community." -Timothy Bush
Visit Spartanburg - https://www.visitspartanburg.com/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this bonus episode of the Destination Marketing Podcast, Adam looks back on how the show has grown over the past two years. Listen to learn how we got started, how the show helped the industry through the coronavirus pandemic, and how it continues to expand and offer new opportunities within the destination marketing industry.
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
Brianna Francis, Vice President of Marketing Communications at Visit York County, joins this episode of the Destination Marketing Podcast to discuss her role and how tourism in York County has been affected by the coronavirus pandemic. Learn from the strategies that they have utilized to make the most out of everything that can be found within their destination.
"The pandemic has offered us an opportunity to really stay with our destination, and say what we can do differently to be successful in a business model, not just in a tourism model" -Brianna Francis
Visit York County - https://www.visityorkcounty.com/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Mike Verret from Verret and Associates joins us to provide some tips and tricks on how to improve your destination's brand messaging and awareness. Listen to learn about some of the successes that destinations such as Lake Havasu, Arizona, and Charleston, South Carolina have had, and how you can apply these brand principles to your own destination.
"Clarity of message is more important than any service that you provide because they're not going to see the service if your message to them upfront isn't clear. Once you smooth out that intro message you can start to provide your services. They are never going to get there unless they connect to that crystal clear message that sets you apart from the beginning." -Mike Verret
Verret and Associates: https://www.verretandassociates.com/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
Fabio Musio, owner of 100 Digital Creativity Inc., joins us this week to talk about how destinations can utilize 360-degree virtual-reality photography in their content creation strategy. Listen to learn more about what his business does and how destinations such as Visit Ogden have benefited from it over the past year.
"Be flexible. Coronavirus was one big roadblock for a lot of people and we learned how to use new tools to go around this one. I think that in the future we need to do the same with whatever life presents us." -Fabio Musio
100 Digital Creativity Inc. - http://100-dc.com/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Adam takes the show on the road to Hilton Head, South Carolina. Here he is joined by Bill Miles, President & CEO at Hilton Head Island-Bluffton Chamber of Commerce & CVB. Listen to hear them talk about Hilton Head as a destination and how Bill's long career there has helped them to be specially equipped to handle the coronavirus pandemic.
"Before the pandemic, the resident piece was an important piece to us, but one that we didn't focus on nearly as much. We're finding that by doing that, as a lot of other destinations are, our residents are starting to appreciate the value of the visitor much more than they did pre-covid." -Bill Miles
Visit Hilton Head Island: https://www.hiltonheadisland.org/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this bonus episode of the Destination Marketing Podcast, Adam talks to Jess Darrington and Jacqueline Crane about their new show, Influencer Marketing for Destinations. Designed as a resource to provide tips and tricks to both destination marketers as well as influencers, the Influencer Marketing for Destinations podcast is a must-listen for anyone wanting to learn more about this up-and-coming form of destination marketing.
Check out Influencer Marketing for Destinations
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
This week on the Destination Marketing Podcast, Adam takes the show on the road to Beaufort, South Carolina where he is joined by Beaufort's President and CEO Robb Wells. Listen to them talk about Beaufort as a destination, and how The Inner Coastal Podcast has helped not only drive visitors to the area but also promote a sense of union between the CVB and the destination's stakeholders.
"If your destination is worth sharing its story to the mass, that should be your deciding factor on if you want to be able to tell that through a podcast. If you think your destination has the stories to tell, why not open it up and go for it." -Robb Wells
Visit Beaufort: http://www.beaufortsc.org/
The Inner Coastal Podcast: https://podcasts.apple.com/us/podcast/the-inner-coastal-podcast/id1506943361
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
This week on the Destination Marketing Podcast, we are joined by Andy McNeill, founder and CEO of American Meetings Inc. & Co-Host of the Destination Everywhere podcast. Listen to learn about how his company has transitioned to online meetings over the past year and how they plan to incorporate this new method in their business model in years to come.
"Be open to unique and different ways to run and manage meetings. The hybrid and virtual meeting is here to stay and we need to be able to envelop it into the live meeting situation as best we can." -Andy McNeill
American Meetings: https://americanmeetings.com/
Destination Everywhere Podcast: https://podcasts.apple.com/us/podcast
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
Daquan Mickens, Communications Coordinator at Visit Beaufort, joins this episode of the Destination Marketing Podcast to discuss his role at the CVB and how his destination has seen the benefits of podcasting over the past year. Listen to learn more about the process of creating a podcast and why the Inner Coastal Podcast has become such a valuable tool in not only marketing but also establishing relationships with local stakeholders.
"If you build relationships with people, they will give you their time in return. They'll be willing to help you if you are willing to help them. People listen and love podcasts and I think it's a great way to initiate relationships." -Daquan Mickens
Visit Beaufort: http://www.beaufortsc.org/
The Inner Coastal Podcast: https://podcasts.apple.com/us/podcast/the-inner-coastal-podcast/id1506943361
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
This week on the Destination Marketing Podcast we are joined by Lisa Bleakley, Executive Director of Montgomery County Virginia Regional Tourism. Listen to hear how her destination has seen a rapid decline in visitors due to the local university moving online, and what she and her team have done to pivot their efforts and focus on driving visitors even when college football isn't happening.
"Talk with your community. Talk with your partners. Our message is directed to our visitors but at the end of the day, our customer is the residents. They have the stories. They have the DNA. Who better to talk with and try to figure out what you're best positioned for." -Lisa Bleakley
Montgomery County
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Adam is on the road in Beaufort, South Carolina, where he is joined by Captain Henry from Coastal Expeditions. Listen to hear the Captain's unique perspective as a stakeholder working with a destination and how that partnership has been essential to helping his business stay afloat during the coronavirus pandemic.
"If you really throw yourself into something you’re passionate about, success will follow. Most people are too afraid to do it because of the direction that society wants to point you most of the time." -Captain Henry
Coastal Expeditions: https://www.coastalexpeditions.com/
The Inner Coastal Podcast: https://podcasts.apple.com/us/podcast/the-inner-coastal-podcast/id1506943361
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Adam takes the show on the road to Savannah Georgia to learn more about their unique recovery campaign. Jeremy Harvey, Vice President of Communications & Marketing at Visit Savannah, joins us to talk about this campaign, as well as to provide valuable insights on the future of the tourism industry.
"You definitely have to be agile and creative when you can't follow the plan you've laid out. Circumstances will arise, and you have to be able to throw your plan out the window and really get to the heart of what your goal is as much as possible." -Jeremy Harvey
In this special episode of the Destination Marketing Podcast, Adam is joined by a group of panelists at the eTourism See Tomorrow Conversation Series to talk about how to learn from a crisis. Listen to Rachel Brown, Robb Wells, and Cheryl Shallanberger talk about how their destinations were affected by the coronavirus pandemic and how they are pivoting to better prepare for the year to come.
See Tomorrow Conversation Series:
https://www.etourismsummit.com/on-demand/see-tomorrow-conversation-series/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Greg Murtha, President of XplorIt Virtual Travel, joins us to talk about some revolutionary technology in the travel and tourism industry. Listen to learn how virtual reality options for destinations have changed over time, as well as how your destination might be able to benefit from what XplorIt has to offer.
"We live in an experience economy, so how do you bring those experiences to life? How do you make people really want it?" -Greg Murtha
https://www.xplorit.com/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this special presentation from eTourism Summit, Relic's Digital Marketing Manager Josh Scheer hosts a discussion about the ins and outs of running a podcast for your destination. He is joined by Robb Wells, President & CEO at Visit Beaufort, who has been a partner in Relic's podcast program for the past ten months. Listen to learn the benefits of evergreen content, audience ownership, and why a podcast might be the perfect solution for a destination looking for a new and innovative way to tell their story.
"Sometimes you may not feel like you're making much of a return on this investment but for us, we own this medium, we're able to tell our story through this podcast, and we thoroughly enjoy it. We enjoy working with Relic to provide this experience to our potential visitors." - Robb Wells
The Inner Coastal Podcast: https://podcasts.apple.com/us/podcast/the-inner-coastal-podcast/id1506943361
eTourism Summit: https://www.etourismsummit.com/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Jacqueline Crane, Relic's Director of PR and Longform Content, joins us to uncover the truth behind some of PR's most popular myths. Listen to learn what these myths are and why PR is so important for every destination.
"A lot of journalists at this time are looking for evergreen content. It's essential to put that filter on, look at things going on in your destination, and ask how you can communicate this in a way where journalists can pick it up and run with it at any time." -Jacqueline Crane
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, we are joined by Laurie Jo Miller Farr, founder of The Travel Vertical. She offers listeners insight into the industry backed by years of experience working with DMO's. Listen to learn the inside scoop on the Big Apple New York City Campaign, as well as how the Travel Vertical can help you and your destination.
"I think that we've got to keep doing this kind of thing because we are all learning together. We really do need each other and it's great that the community thinks that way."
-Laurie Jo Miller Farr
The Travel Vertical: https://thetravelvertical.com/
Connect with Laurie: https://www.linkedin.com/in/lauriejomillerfarr/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Earl Hunter from Black Folks Camp Too joins us to provide insight on how to better diversify the travel industry, specifically in the outdoor space. Listen to hear Earl's passion for helping Black folks feel safe and comfortable while camping, and learn how your destination can better market to capture this important percentage of the population.
"We created Black Folks Camp Too to get Black folks to camp with any and everyone. I believe that the outdoors is where our country and the world are going to meet and have unity."
-Earl B. Hunter, Jr.
Black Folks Camp Too: https://www.blackfolkscamptoo.com/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
Phil Bruno, President of Treat Em' Right, joins this episode of the Destination Marketing Podcast to talk about how his company is helping DMO's and stakeholders learn the importance of delivering on your brand's promise. Listen to learn ways to improve your customer's experience, as well as how the Treat Em' Right process is helping front line tourism workers across the country.
"To me, service is the things we do and hospitality is the way we make people feel as we do those things. I think it's a big mistake to believe that guest expectations have lowered and therefore we could lower our level of hospitality." -Phil Bruno
Treat Em' Right: https://treatemright.com/
Connect with Phil: https://www.linkedin.com/in/philbruno/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
Candace Carr Strauss, CEO of the Big Sky Chamber of Commerce, joins this episode of the Destination Marketing Podcast to talk about how Big Sky, Montana has focused on growth over the past several years, as well as how she will be making a career shift in the next couple of months. Listen to hear some of her highlights of working in Big Sky, as well as what she's looking forward to in her new career path.
"Don't shy away from planning; however, with that plan, don't be rigid. You have to be flexible and willing to listen because we don't operate in a vacuum. We're not a consumer product that's manufactured and sits on a shelf. Our destination and our communities are living and breathing entities and things change on a daily basis." -Candace Carr Strauss on the importance of flexibility in planning
Thomas Salley, Director of the Wilkesboro Tourism Development Authority, joins this episode of the Destination Marketing Podcast to talk about what it's like to run a small DMO. Listen to learn about how his destination has navigated this turbulent year, as well as how an increased focus on content creation has helped his destination prepare for the future.
"We've got breweries, we've got wineries, we've got mountain biking trails, but so does everybody else. What they don't have, is the unique people and the unique stories that come with those people — why they're here, how they landed here, and what they think is special about the community. Those are things that you can't replicate at other destinations. Those are the kind of stories that we try to tell." -Thomas Salley
Visit Wilkesboro: https://www.wilkesboronc.org/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
Mo Parikh and Emilie Harris from Bandwango join this episode of the Destination Marketing Podcast to talk all about some of the ways that Covid has affected their business. Listen to learn about their Destination Experience Marketing platform and how to best utilize it in your destination.
"Locals are your best ambassadors and they provide the best bang for your buck. If we can empower locals to experience the destination and to hook them up in different ways, who better to market your destination for you than the residents that live there." -Mo Parikh on the importance of including locals in your target market.
Connect with Mo: https://www.linkedin.com/in/monirparikh/
Connect with Emilie: https://www.linkedin.com/in/emilie-harris/
Check out Bandwango: https://bandwango.com/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of The Destination Marketing Podcast, Adam reflects on some of the things that he's learned this year. Listen to learn some of his insights on how the industry has changed in 2020 and what destinations can do during 2021 to continue the recovery process.
"Are you just sitting on the destination that you have, or are you focusing on destination development to help your destination grow as time goes on and building for the future?" -Adam Stoker
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, we are joined by Julie Ackerson, Relic's podcast producer. Listen to get a sneak peek of what it's like to work on the Destination Marketing Podcast, and hear some of her insights on both the audio industry, as well as the Destination Marketing industry.
Connect with Julie:
julie@relicagency.com
https://www.linkedin.com/in/julieackerson/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
James Gibson, one of Relic's creative directors, joins this episode of the Destination Marketing Podcast to talk all about some of the illustrated campaigns that he's worked on, as well as strategies for helping destinations discover their brand identity. Listen to learn more about how you can apply these ideas to your own destination.
"If your brand or destination is feeling like you're having a hard time standing out from the rest of the crowd, our mantra is to do what everyone else is not doing." -James Gibson
Dinosaurland: The Origin of Adventure - https://www.youtube.com/watch?v=Ycx_IQ3fSqo
The Madera County Welcoming Committee - https://www.yosemitethisyear.com/welcoming-committee
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
Matt Hawkins, director of sports and market development at Bloomington-Normal Area Convention & Visitors Bureau, joins The Destination Marketing Podcast to discuss some of the ways that his destination has been able to create their own sporting events. Adam and Matt discuss a few of these events in greater detail and Matt gives advice to destinations wanting to create similar events.
"If you have an idea that you think you could probably tackle, then go for it. If your board or director is on board with it, or even if they're not, give them the reasons why you think it would be successful and why you think you should tackle it." -Matt Hawkins on creating your own events
To learn more about Bloomington-Normal click here
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Adam is a panel host on Connect Travel's eTourism Summit. He is joined by Ali Daniels, Matt Borud, and Alison Schult, three experts in the tourism marketing industry. Listen to hear about some of their recovery campaigns, as well as some of their experiences navigating the current global travel crisis.
Watch the livestream here: https://www.youtube.com/watch?v=UDF62R7rfZw
Ali Daniels: https://www.linkedin.com/in/alihummels/
Matt Borud: https://www.linkedin.com/in/mattborud/
Allison Schult: https://www.linkedin.com/in/allisonschult/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Nick Breedlove, executive director at Jackson County Tourism, joins us to talk about some of the things that his destination has been doing in light of the recent Covid-19 pandemic. Listen to learn some of his tips and tricks, as well as how his destination was able to break records, despite being in the middle of one of the biggest crises that the tourism industry has ever seen.
"Sometimes as leaders, we wait for perfection. We wait for something to align perfectly before we do it. Sometimes, it's just getting out there and doing something. It may not be perfect, but people would rather you get out there and do something rather than waiting for it to potentially never materialize." -Nick Breedlove
Check out Jackson County, North Carolina here: https://www.discoverjacksonnc.com/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Camden Bernatz, Digital Marketing and SEO Specialist at Relic, joins us to discuss some of his research into travel sentiment during the Covid-19 pandemic. Listen to hear some of his findings, including how the younger generation's attitude towards travel has changed in recent months.
"In tourism, every destination is simultaneously competing with one another, but also not because next summer they could come to your place, or they could pick a trip after the next one to come to yours. It's interesting because you're always available, you always have a potential audience, but it's when things like this that really make people think about travel in a new way. What are you doing as a destination to put yourself in people's minds in that way?" -Camden Bernatz
Click here to connect with Camden on Linkedin - https://www.linkedin.com/in/camden-bernatz/
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Adam jumps on to share an exciting announcement from Relic. At the beginning of November, Relic acquired EKR, another advertising agency in Provo Utah. Listen to learn how this acquisition will expand Relic's services, and help us to further fulfill our clients' needs.
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this special episode of The Destination Marketing Podcast, Adam is a guest on SITE's Armchair Conversations Webinar. Hosted by Tahira Endean, head of events at SITE, this episode follows their discussion about Adam's background in advertising, his book "Touchpoints", as well as some of his insights on the travel industry as a whole. Listen to learn more about incentive travel programs, and how destinations can use them to their advantage.
"In incentive travel, we are creating an opportunity for them to have one of the major pillar experiences of their lives. The responsibility that comes along with that is really heavy as well, but that's what I love about the industry. It's such a special opportunity to impact the lives of the travelers that are going to come to the destination."
Learn more about SITE here: https://www.siteglobal.com/
Get "Touchpoints - A Destination Marketer's Guide to Brand Evaluation and Enhancement" here: https://www.amazon.com/dp/B0863QDC1J/ref=cm_sw_em_r_mt_dp_a-URFbC50B84D
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
Michael Hensley, the Travel Marketing Manager at Go Great Lakes Bay CVB, joins this episode of the Destination Marketing Podcast to talk about how the pandemic has caused a shift in his destination's target market. Listen to learn how the Great Lakes Bay area has navigated this shift, as well as some of the strategies they've used to navigate not only the pandemic but also the major flood that hit Midland, Michigan in May 2020.
"When you look at destination marketing organizations, yes they're there to provide a great experience for their visitors, but they're also there to advocate outside of that area for their residents." -Michael Hensley
Great Lakes Bay
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Adam breaks down all of the reasons why every destination needs to have their own podcast. Listen to learn how destination-specific podcasts can be important tools for not only tourism but also economic development and stakeholder engagement.
"The thing that younger audiences love, is the ability to consume content in a passive way. When you're sitting at your computer or you're on your phone, you are only able to consume the content by reading through it. For those that have the busy lives of today, it slows down their life by having to sit and consume that media. What a podcast does, is allow that content consumption to move from an active format to a passive format." -Adam Stoker on the transition from active to passive content consumption
If you are looking into starting a podcast for your destination, or if you are interested in any of Relic’s other services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Matt Clement from Arrivalist joins us to discuss the ever-expanding field of attribution and data in destination marketing. Topics include handling attribution in the tourism industry, balancing brand awareness and last-click attribution, as well as some details about Arrivalist and how it can be useful to destination marketers.
“I mentioned this is the golden age of having data available, and that is true. We have never had so much available to us as destination marketers, but we have to be careful. You have to be prudent.” – Matt Clement on the importance of being careful with the data that we have access to.
To check out Arrivalist, click here
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
Eleanor Prater, Marketing & Communications Manager at the Augusta Convention & Visitors Bureau, joins this episode of the Destination Marketing Podcast to talk about how her destination was able to reschedule the historic Masters Golf tournament that takes place in Augusta every year. Listen to learn about how this major event reschedule has affected tourism over the past several months, as well as some of the strategies that her team is using to help promote their destination to other target personas.
"Seeing people emerge from a crisis and take everyone else under their wing — all those phenomenal stories of this country and the world coming together to make it out of this — really hits home for me." -Eleanor Prater
To learn more about Augusta Georgia, click here
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this special episode of the Destination Marketing Podcast, Adam gives a quick recap of the show's history as well as a thank you to all the guests and listeners of the show so far. Listen to learn some exciting things that are coming for the Destination Marketing Podcast and help us celebrate this exciting milestone.
Click here to visit the Destination Marketing Podcast website
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com
In this episode of the Destination Marketing Podcast, Adam catches up with one of his personal favorite destinations: Knoxville, Tennessee. Kim Bumpas, President at Visit Knoxville, joins the show to talk all about the importance of the visitor experience and why maintaining a unified front as a destination is so important. Listen and learn how to achieve this cohesiveness as well as hear about some of Knoxville's strategies to attain this goal.
"You've got to prove to your stakeholders, city, and county that you're in it just as much as they are, and you're not just here to depend on hotel tax collections, but you're here to contribute as well." -Kim Bumpas
Click here to learn more about Visit Knoxville
To check out the Destination Marketing Podcast website, click here
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
Darren Dunn, President at Entrada Insights Inc., joins this episode of the Destination Marketing Podcast to talk all about one of the up and coming data companies in the tourism industry. Listen and learn how Entrada is revolutionizing the way that destinations view data on their visitors and learn how it might be helpful in your destination.
"If we can't humanize the data, destinations aren't going to understand it and they're not going to be able to tell stories with it. Bringing this together is going to be healthy for the destination industry and for me, it's rewarding because it's allowing me to help destinations tell amazing stories and figure out not only what to do, but more importantly right now what not to do." -Darren Dunn
Click here to learn more about Entrada Insights Inc.
If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this episode of the Destination Marketing Podcast, Adam takes the show to Tupelo Mississippi, a small town that proudly holds the title of the birthplace of Elvis. He is joined by Neal McCoy, the executive director of the Tupelo CVB. Listen to learn about some of the things you can find in this amazing town, as well as hear Neal talk about how they are strategizing their marketing campaigns to fit both the current global coronavirus situation as well as an aging target market.
"We have seen some challenges that we have faced when it comes to natural disasters and we've weathered those storms literally. I think what it has proven to us is that we have to be diverse and be ready for a shift in the economy and our industry." -Neal McCoy
Visit Tupelo
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In this episode of the Destination Marketing Podcast, Adam takes the show on the road again to Oxford, Tennessee. He is joined by Kinney Ferris and Nadia Thornton from Visit Oxford to discuss some of the awesome things that their destination has to offer. Listen and learn how the University of Mississippi offers unique opportunities to the destination, as well as some of the creative ways that the team at Visit Oxford has dealt with current global issues.
"Be open to conversations and thinking outside of the box. Have conversations with people that you wouldn't always have those conversations with. I think there are plenty of people who are sitting at home who have ideas and resources and want to help as well." -Nadia Thornton
In this episode of the Destination Marketing Podcast, Adam is back with Maryanne, Beth, and Melea from North Alabama. Listen to hear them continue their conversation about social media and offer some tips and tricks on how to use it in destination marketing. Topics include the importance of utilizing user-generated content, as well as how destination marketing organizations can take advantage of the popular social media app TikTok.
In this episode of the Destination Marketing Podcast, Adam takes the show to North Alabama where he is joined by Cara Long from the Cook Museum, as well as Melea Hames, Beth Ridgeway, and Maryanne Floyd from destinations throughout North Alabama. Listen and hear about what their destinations have to offer, as well as how they have dealt with some of the challenges presented in the industry today.
The Cook Museum
Visit North Alabama
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In this episode of the Destination Marketing Podcast, Adam continues his trip to Bristol with Jerry Caldwell,
Executive Vice President & General Manager at the Bristol Motor Speedway. Hear about some of the ways that his team is dealing with the COVID-19 situation, as well as how they were able to successfully host one of the country's first major events since the pandemic began in early March.
"We're not going to sit back and just wait for things. Let's take some steps and try and make some things happen, but do them in a safe and responsible way. I would encourage everyone to embrace that. Step forward. Do some things." -Jerry Caldwell on the importance of being proactive in your role
Bristol Motor Speedway
Discover Bristol
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Leah Ross, Executive Director of the Birthplace of Country Music Museum, joins this special episode of the Destination Marketing Podcast on the road to talk to Adam about the city of Bristol, and how the community relies on tourism as a major contributor to their economic structure. Listen and learn how Bristol became known as the Birthplace of Country Music, as well as some of the things you can find not only in the museum, but in their vibrant downtown as well.
"I think that one of the things that it does for any organization that partners with a destination organization is it gives a different voice than you have. I think it gives another eye and another perspective." -Leah Ross on the perspective that can be gained by partnering with a destination marketing organization.
The Birthplace of Country Music Museum
Discover Bristol
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In this special episode of the Destination Marketing Podcast, Adam takes the show on the road to Franklin, Tennessee. He is joined by Lauren Ward, Vice President of Marketing and Communications at Visit Franklin, at Puckett's, a local favorite restaurant located in downtown Franklin. Listen to hear them talk about Franklin as a destination, as well as some of the challenges they are currently facing in the industry.
"Have a plan, make the most of your situation, and then speak into pivot. Speak into those activations in your community. Figure out what those assets are that are going to be desirable for travelers right now, and lean into them. Figure out as a town how you can come together and make this a place that people want to travel right now." -Lauren Ward on strategic planning during a crisis situation
Leon Downey, Executive Director at Pigeon Forge Department of Tourism, joins the Destination Marketing Podcast to talk about how his destination has been uniquely affected by the recent decline in the tourism industry. As one of the cities closest to the Great Smoky Mountains National Park, Pigeon Forge relies on tourism as a major piece of their economic stability. Listen and learn how they have navigated the challenges presented to them, as well as what they are planning for the months to come.
"I would encourage destinations to do as much research as they possibly can and find a way to ask their guests what's important to them. It doesn't matter what I think, it doesn't matter what they think, it matters what that mom from Cincinnati thinks. Does she feel safe in coming here?" -Leon Downy on the importance of surveying your target audience
In this episode of the Destination Marketing Podcast, Ann Marie Maher from Prince William County Virginia, joins us to discuss some of the strategies that her destination has used to make the best of the current global situation. Topics include how Covid-19 has affected the county's plans to build an events center, as well as how the Prince William Stronginitiative that has been adopted by their community.
"People are recognizing that when we join together with a common cause, and we put our resources together, we go further. We get more." - Ann Marie Maher
Lindsey Norment, Brand Director at Virginia Tourism Corporation, joins this episode of the Destination Marketing Podcast to talk about her destination's unique brand and how they have used it amidst the current global situation. Listen to learn more about how "Virginia is for Lovers" came to be, as well as how they have pivoted their campaign to offer support to local DMO's during the Covid-19 pandemic.
"When I think about this year and these past couple of months, we have had to rewrite our strategy and our plan so many times. The idea of looking at and going back to the research has been absolutely important in figuring out how we can change and shift and work together in that way."
-Lindsey Norment on the importance of collaboration and research in developing their recovery campaign.
In this episode of the Destination Marketing Podcast, Andreas Weissenborn from Destinations International joins us to discuss some of the things that he's been seeing on the global scale in regards to the Covid-19 pandemic. Listen to hear some of his insight and the ways that destinations can best utilize an organization like Destinations International in times like this.
"If the pandemic has taught us anything, it's that we truly are in a globalized networked world. We are all competing for attention at the world stage. The one currency that people need to understand and recognize that is most valuable to a destination is the currency of new talent." -Andreas Weissenborn
In this episode of the Destination Marketing Podcast, learn how Utah's ski industry has been affected by the Covid-19 pandemic. Nathan Rafferty, President and CEO of Ski Utah, joins us to talk about his journey into tourism as well as how he has observed Utah's ski industry change drastically over the last couple of months.
"I think that our focus will shrink a little bit, but we need to make sure we stay flexible in case things come back and we are able to host people from greater distances again."
-Nathan Rafferty
In this episode of the Destination Marketing Podcast, Kristen Jarnigan, President & CEO at Discover Long Island, joins us to discuss some of the tactical solutions that her destination has come up with to combat the economic effect of the Covid-19 pandemic. Listen and learn how they have reemphasized the importance of relationships with their stakeholders, and how they have used Bandwango as a tool to help these relationships foster economic growth.
"I think the one thing we should do as destination leaders is throw out the concept that we're tourism leaders. The more we talk about ourselves as tourism entities and we think about everything from a tourism perspective, it limits us. If we pull back the lens and say what does my community need, what do my residents need, and how can my role in bringing in visitors or generating visitation serve that need?" -Kristen Jarnigan on the importance of expanding beyond the tourism industry as a destination marketer
Gretchen Hall, President and CEO at Little Rock Convention and Visitors Bureau, joins this episode of the Destination Marketing Podcast to talk about her journey in the tourism industry and how her past experiences have helped her prepare for the coronavirus pandemic. Topics include the importance of educating your community, as well as how to pivot a campaign to fit a new situation.
"I think we're all doing the best we can. A lot of us have really pulled back in closer to home and we're establishing better relationships with our stakeholders that are definitely going to pay dividends when we start coming out of this. I think we will have many more community partners coming out of this than we had going into it." -Gretchen Hall on creating new community partnerships during the coronavirus pandemic.
In this episode of the Destination Marketing Podcast, we are joined by Amy Schneider, the Director at Visit Columbia, Missouri. Listen to some of the strategies that Columbia has implemented to counteract the tourism and economic effects of the Covid-19 pandemic including their new mask ordinance, as well as how they have pivoted their website to benefit stakeholders during this unique time.
"Now more than ever, people are realizing how important tourism and visitation are to the community. With the events that are getting canceled, they're also realizing that we can be a resource for them and I appreciate the fact that people are now realizing that." Amy Schneider on the realization of the importance of tourism to a community
Rob Carnegie, President & CEO at Florence Lauderdale Convention & Visitors Bureau, joins this bonus episode of the Destination Marketing Podcast to discuss how his unique background has helped his career in Florence Alabama, as well as how music has played a role in his destination's recovery campaign. Listen and learn about the Muscle Shoals' Backstage Pass and how it has benefited Florence, Alabama during the Covid-19 pandemic.
"What we do in destination marketing is so much broader than just attracting visitors. We have such a huge opportunity to attract investment, jobs, and talent to our area by enhancing the quality of life." -Rob Carnegie on the role of destination marketing in a community.
Greg Desrosiers, an experienced content strategist and communications expert, joins the Destination Marketing Podcast to discuss some of the resources he has been taking advantage of during this time of furlough. Listen and learn about how he has continued educating himself using online resources such as Superset, Codecademy, Udemy, and more.
"I think it's really going to be a time to try new things, probably fail at some of them, but then see what worked and what didn't, and retool ourselves to get ready for next year." -Greg Desrosiers
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In this episode of the Destination Marketing Podcast, David Clark, Tiffany Gallagher, Margo Gilbert, and Kent Blackinton join us to talk about how Mobile, Alabama has used Tourism Improvement Districts (TID's) to their advantage during this time of economic uncertainty within the tourism industry. Listen and learn about what TID's are and how they might be useful to other destinations.
"It's more evident now than ever that our organizations need diversified funding. Relying on one source of funding can cripple the tourism marketing efforts, and the destination marketing organization altogether." -Tiffany Gallagher on the importance of diversifying your funding as a destination marketing organization
Sara Toliver, President and CEO of Visit Ogden, joins the Destination Marketing Podcast to discuss the amazing transformation that has occurred in her destination over the past several years. Topics include cultivating a quality of life that is attractive to potential visitors, as well as how to escape stereotypes and grow your destination into the kind of place you'd like it to be.
"It's sometimes hard to get out of the firehose of the crisis coming your way, but if you can use it as an opportunity to take a step back and refocus and understand that there is always an opportunity to do better or do things differently, then sometimes those crises give you an opportunity to take a risk that might be harder to take on a normal day." -Sara Toliver on refocusing and taking risks in crisis situations
In this bonus episode of the Destination Marketing Podcast, Cheryl Bagby and Marlyss Auster from Visit Ventura California join us to talk about how they were uniquely prepared when the coronavirus pandemic caused the tourism industry to shut down in early March. Listen and learn about how the Thomas Fire in December of 2017, helped them refine their crisis communications plan and prepare for future crises such as the pandemic that we face today.
"I think another key component through all of this is being willing to adapt and change. Even as a marketer, to focus so inward on residents is not something I'm used to, but it's the right thing to do. I think it's just being adaptable and knowing what can we do to help our community." -Cheryl Bagby
"We really feel united and in order for our community to be united, we as leaders in the community have to be that way. I think that we're leading by example more so in this crisis than we did the last one, but both are very important." -Marlyss Auster
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In this episode of the Destination Marketing Podcast, Mitch Whitten, The Executive Vice President of Marketing for Fort Worth Texas, joins us to talk all about the importance of research when it comes to marketing destinations. Listen and learn how research can be leveraged with local stakeholders, as well as with potential visitors.
"It's so easy to focus on just the advertising, but we really need to know who we are talking to, and did they listen. Did we see any results from that? That's a huge engine behind our marketing efforts: the accountability partner that can do a mind-meld with the creatives so that we know where we're going." -Mitch Whitten on the importance of research in advertising
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Patrick Harrison, Chief Marketing Officer at Visit Tampa Bay, joins the Destination Marketing Podcast to talk about how the coronavirus pandemic has changed tourism in his location. Listen and learn how tourism can be a key driver in economic development, and how to respond proactively when put in a crisis situation.
"To us, destination marketing is not about tourism, it's about economic development and the betterment of your own community. We're just doing it through tourism." -Patrick Harrison
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In this special episode of the Destination Marketing Podcast, the team from Explore Lawrence Kansas joins us to discuss some of the creative and innovative ways that their destination is navigating the coronavirus situation. Listen and learn about their strategies, and how they are turning a difficult situation into a learning experience.
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by the team at Relic. Music is Truce Lee by The Hands of Stone.
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Kelli Steele, Executive Director at Putnam County Convention and Visitors Bureau, joins the Destination Marketing Podcast to discuss some of the ways that she is navigating the coronavirus pandemic in her destination. Listen and learn about some of the unique challenges she faces as a small CVB, and how collaboration with others in the industry has helped her navigate these uncertain times.
"We don't know what the future is going to hold, but what can we do right now, and what makes the most sense to do next? We just try things, pay attention to the metrics, see what people are responding to and what they're not, and make the next right decision based on what we know right now." -Kelli Steele on making decisions during the coronavirus pandemic
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Carrie Di Guido from Dana Point California joins the Destination Marketing Podcast to talk her experiences breaking into the destination marketing industry. Topics include how partnerships can be beneficial when starting out, as well as advice on how to approach destination marketing from the visitor's perspective.
"As destination marketers, I think it’s very important for us to know the people on the front lines, and the people that are interacting with the visitors, and just to make sure that those people know what a destination marketing organization does. Collecting their feedback is sometimes even more important.” - Carrie Di Guido on the importance of key people understanding the purpose of a DMO.
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In this special episode of The Destination Marketing Podcast, join Adam Stoker as he gives a presentation to the stakeholders in Tulsa, Oklahoma. Learn about coronavirus recovery strategies, as well as some different marketing tips and tricks to help destinations and their stakeholders navigate this unique time.
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In this episode of the Destination Marketing Podcast, join Relic's public relations manager Alex Sousa as he and Adam discuss the world of PR, as well as give us a behind the scenes look at the creation of Touchpoints and how destinations can use it to examine their brand holistically. Other topics include the ins and outs of press releases, as well as how to approach your brand during the coronavirus pandemic.
"Travel has changed because of coronavirus. Destinations need to look at themselves and not say, "How do we get back to how things were?" They need to say, "How are we going to excel in this new world that we live in? What is it that we need to do? What is it that travelers want?" -Alex Sousa on the importance of recognizing the new normal during the coronavirus pandemic.
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In this episode of the Destination Marketing Podcast, we have a special guest joining us from Australia. Josephina McDonald, Owner and Operator of Halls Gap Lakeside Tourist Park, offers a unique perspective about how the COVID-19 pandemic is affecting her business, as well as how her business revolves around refining the consumer experience. Listen to learn how Josephina is tackling some of the challenges presented by the current global situation, as well as how she works with stakeholders in her area to create a destination that customers crave.
"If you are a product or a destination, invest time to experience the product. My experience is that the minute I have been in a place, I have my own experience. It's so much easier to share that experience and really sell that experience, if you have experienced it yourself." -Josephina McDonald on the importance of experiencing your destination from the eyes of a customer.
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Rob Ulmer, Dean of the UNLV Greenspun College of Urban Affairs, joins the Destination Marketing Podcast to talk about communication during crises. Rob offers his unique academic perspective on the current global situation, and how destinations around the globe might go about strategizing their recovery campaigns in an effective, but also ethical manner.
"Organizations that learn, are ethical in their communication, have a more prospective vision, and are able to frame things, are more effective than organizations that focus on their image or reputation and focus just on the threat of the issue." -Rob Ulmer on the importance of ethics when it comes to marketing during a global crisis
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In this episode of The Destination Marketing Podcast, Brian Williams joins us to discuss some of the strategies that Tulsa, Oklahoma has used to navigate the coronavirus situation. Topics include Tulsa's unique funding method, their coronavirus recovery plan, as well as how they are promoting creativity and innovation within the destination marketing industry.
"We're frustrated and disheartened by the situation that we're in, but we are inspired by the way that our community has come together and collaborated. We hope that it's a lasting component of this situation, and that we can build on that and continue to utilize that as a key tool in telling Tulsa's story." -Brian Williams
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In this episode of The Destination Marketing Podcast, Nicole Mahoney, host of Destination on the Left Podcast and CEO at Break The Ice Media, joins us to discuss some of the ways that she and her team have approached the current tourism economy situation. Topics include strategic innovation during this time of uncertainty, as well as how collaboration is key to a successful recovery campaign.
"We are leaning in as a team at my agency into a forward-thinking mindset. It's the difference between being a short term finite thinker, versus a long term forward infinite thinker. I think that that mindset is the key." -Nicole Mahoney on the importance of keeping a forward-thinking mindset during this time of uncertainty in the travel and tourism industry.
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Rachel Brown, executive director of Visit Durango, joins The Destination Marketing Podcast to discuss some of the ways that her destination has reformed to fit the needs of the current Covid-19 situation. Topics include taking advantage of technology, strategically moving forward in a time of unpredictability, as well as how to keep an attitude of patience when the current global view towards travel leans on the negative side.
"I think patience right now is valuable in a lot of ways. People are pretty stressed out right now and it's good to be patient. Remember to take care of each other and take care of your community. Be understanding." -Rachel Brown on the importance of patience during the Covid-19 pandemic
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Kylie Chenn, founder & CEO at Acanela Expeditions, joins The Destination Marketing Podcast to provide the unique perspective of a tour operator on the destination marketing industry. Kylie shares her journey with international travel and tour operating, as well as what her company is doing while travel is banned during the coronavirus crisis to not only keep people interested in travel, but also to support the people she works with throughout the world.
"We have team members all around the world, whether they're contract, whether we fully employ them, that are not working right now. There's no inbound travel to their countries. We really had to think strategically about how to bring business to them in a time where we can't bring people." -Kylie Chenn on supporting her international partners during the Covid-19 travel restrictions.
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Stefan Price from Liverpool, England, joins The Destination Marketing Podcast to offer a new perspective on the Coronavirus Pandemic situation. Topics include how the pandemic has affected the tourism industry on a global scale, as well as how Liverpool is planning and preparing their recovery campaigns.
"I think the short term goal is making sure that businesses, especially in the visitor economy, can survive during this period. I think it's our job to make sure that we support those businesses and our partners to keep going and make sure that we do everything we can." -Stefan Price on the importance of supporting the visitor economy during the coronavirus pandemic.
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Rhonda Salisbury, CEO of Visit Yosemite and Madera County, joins the Destination Marketing Podcast to discuss some of her marketing strategies and how her destination has approached marketing during the Covid-19 pandemic. Topics include marketing a destination that shares an attraction with other DMO's, as well as Madera County's illustrated Welcoming Committee campaign and how it has benefited her destination.
"You can really drill into your different uniqueness, but in any destination, you can find something very unique and you yourself fall in love with it over and over again." -Rhonda Salisbury on using unique strategies to market your destination.
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Public Relations expert Christina Lenkowski joins The Destination Marketing Podcast to talk about the importance of media and publicity when it comes to destination marketing during the coronavirus pandemic. Topics include tips for making contact with the press, as well as strategies to increase your destination's media coverage. Listen to hear some of her tips and tricks on how to optimize your PR strategy.
"For rural tourism and rural tourism operators, this is the time to be talking about your destination. People want to replace air travel with road trips and they want to go to places that aren't crowded. You have the ideal opportunity to bring people to your location." -Christina Lenkowski on the importance of media coverage for rural destinations during the coronavirus pandemic.
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Amrita Gurney from Crowd Riff returns to the Destination Marketing Podcast to discuss some of the ways her company has been tackling the challenges presented by the Covid-19 pandemic. Topics include the importance of supporting the locals of our respective destinations, as well as how Crowd Riff's new tool Localhood can assist communities and businesses during this challenging time.
"I really feel like this is an opportunity for DMO's to really showcase how they are stewards of their destination and in doing so, really cement their value and hopefully be seen as not just something for visitors to pay attention to, but something that locals can also really trust." -Amrita Gurney on the importance of leadership in the destination marketing industry.
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Matt Clement from Arrivalist joins the Destination Marketing Podcast to further discuss some of the effects of the coronavirus pandemic on the destination marketing and tourism industry. Adam and Matt discuss Arrivalist's Daily Travel Index tool and how it might be useful to destination marketers during this time.
"I think this is a real opportunity to re-emphasize the importance of all visitation, not just the cherry-picking visitation, the high-end visitor. Those will still be important but I think for the next 12-24 months, any visitation is going to be important." -Matt Clement on the importance of recognizing the value in all visitation during the coronavirus pandemic.
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In this episode of the Destination Marketing Podcast, Will Seccombe from Connect Travel returns to discuss how the worldwide Covid-19 pandemic will affect the travel industry for decades to come. Adam and Will discuss strategies to adjust and adapt to the new normal brought on by this historic event.
"My biggest concern is that this crisis is not like the others. We can’t as an industry, or as individual destination marketing organizations, as individual communities, respond like we’ve responded to all past crises because the world has changed. This is an unprecedented event and really, a life event.” -Will Seccombe on the profound impact of the coronavirus on the travel industry.
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Ed Harris of Valley Forge in Montgomery County Pennsylvania, joins the Destination Marketing Podcast to talk about some of the creative approaches he and his team have taken with their marketing strategy, especially during the coronavirus pandemic. Topics include some of their nonconventional marketing approaches such as their comic book and mascot, as well as how they are able to still provide valuable resources to members while the park is closed.
“As a marketer during the coronavirus period, it's definitely challenging. Everything shifts from trying to attract visitors to leveraging our voice for the community. We are still marketing, it's just different messaging right now."
-Ed Harris on marketing during the coronavirus pandemic
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In this quick bonus episode, Adam discusses an awesome resource available for destinations who are starting to prepare for when travel is possible again.
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Jessica McClellan from Mesquite Texas joins the Destination Marketing Podcast to talk about how to use partnerships and tools strategically when promoting a destination. Topics include leveraging tools to accomplish things that are usually difficult for smaller destinations, as well as time management skills when managing both strategy and vision.
“The one thing that I know for sure is to learn to embrace change. Life is a rollercoaster. Put your hands up and enjoy the ride and I would say for all the DMO's out there, embrace change because the next 5 years in our industry, that's all we're going to see: Change rapidly and back to back. " -Jessica McClellan on the importance of embracing change in the ever-changing destination marketing industry.
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In this bonus episode of the Destination Marketing Podcast, Adam and Josh discuss the state of the industry and opportunities for DMOs in this strange time.
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Matthew Landkamer of the Coraggio Group joins the Destination Marketing Podcast to talk about how to engage stakeholders in rural destinations. Topics include strategies on how to best engage stakeholders, exploring the Collective Impact Model, as well as measuring stakeholder engagement over time.
“I see way too many DMO's get a little too focused on we've got our city boundary, we've got our county boundary, we can't promote anything outside that... You are stronger together. Visitors do not care about geopolitical boundaries."
-Matthew Landkamer on the importance of working with those around you to promote your destination
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Robb Wells, President & CEO at Greater Beaufort - Port Royal Convention and Visitors Bureau joins the Destination Marketing Podcast to talk about the challenges of being a smaller destination surrounded by larger ones with more budget. Topics include exceeding visitor expectations, being authentic, relying on people to tell your story for you, and utilizing really accurate targeting to find those who are truly looking for a unique experience.
"What a rewarding career to be able to come to work and do something that is fulfilling, both for the local economy but also for me personally. I like to go to work and have a good time and be very positive and this industry can present some very positive outcomes." – Robb Wells on having a positive experience being a destination marketer.
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Matthew Godfrey, former mayor of Ogden Utah and CEO of See Source joins the Destination Marketing Podcast to talk about how to use data collection effectively in our ever changing world. Topics include the importance of data for destinations, the unique capabilities of See Source regarding this data, and how we can better use data during the ever changing Coronavirus pandemic.
“Take a long term perspective. Don't get panicked. Be optimistic because things will get better and those who have success, are those who will make plans and move forward." -Matthew Godfrey on the importance of data in the tourism industry during the Coronavirus pandemic.
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In this bonus episode, Adam discusses some strategies for destinations to help their stakeholders through this time of uncertainty in the tourism industry
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Nick Povalitis, Vice President of Marketing & Sports Development at Rockford Area CVB joins the Destination Marketing Podcast to talk about teaming up with a young NBA champion to better solidify Rockford Illinois as the go-to sports events destination. Topics include collegiate athletics, sports business, the most miserable cities in the U.S., the contributions of Fred VanVleet in marketing the destination, and doing more with less.
“As we were flushing out ‘how do we best diversify our sports event portfolio’... it really opened up an opportunity for us to really tell a specific sports story related to sports tourism.” – Nick Povalitis on the development of a focused strategy on sports events for supporting their destination marketing efforts.
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In this bonus episode, Adam discusses some of the resources available to small business during this time of economic uncertainty.
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Adam gives his thoughts and recommendations on navigating the impact of COVID-19 for your destination.
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Andi Thoreson, Marketing Director at Fargo, North Dakota joins the Destination Marketing Podcast to talk about the opportunities and challenges of having a destination that is well-known for being the setting for the 1996 film Fargo. Topics include the true experience of Fargo, the Silicone Prairie, the wood chipper, having a dedicated visitor experience manager and understanding how to capitalize on the misconceptions from the film and using them as a benefit to help the destination and the goals of the CVB.
"People want experiences, they want to really dive into a community and what separates it. I mean at this point I don't know if there's a city in the world that doesn't have breweries and murals so it's what can you do and what can you create that's unique to your destination." – Andi Thoreson on really understanding what makes your destination unique.
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Recorded live from the Connect Travel Leadership Summit in Orlando, Florida, Adam discusses a new technology product with Jason and Mark from RootRez.
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Kim Sidoriak, Chief Marketing Officer at Santa Monica CVB, joins the Destination Marketing Podcast to talk about also having the distant future in mind when approaching research and planning for your destination. Topics include brand perception studies, extensive research tactics, social media sentiment analyses, and experience management.
"So we want to look at the various places that we want visitors to explore and get to and make sure that that experience is fun, safe, easy and maybe even an experience unto itself." – Kim Sidoriak on the their approach at the Santa Monica CVB.
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Cassandra Vasquez, Manager of Digital Marketing at Branson, Missouri, joins the Destination Marketing Podcast to talk about the process of changing the perception of Branson to be an exciting family destination. Topics include brand positioning/messaging, the benefits of a warm and hospitable community, effective digital strategies, audience testing, and partnering with public figures or influencers to see significant impact.
"Make sure that you got back to your strategies whether it's behind a computer screen or it's shaking someone's hand out in the community ... that you can really show how much you care as a bureau, especially to the community members and business partners.". - Cassandra Vasquez on the importance of being proactive and embracing your roll in the community as a destination marketer.
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Randi Morritt, Director of Marketing at Aurora, Colorado, joins the Destination Marketing Podcast to talk about significant growth and opportunity in a destination. Topics include the Gaylord Rockies Resort, maintaining the inherent local culture, destination partnerships and customizing the visitor experience.
"All of our success has really been a proactive approach so if you're constantly waiting for the next hotel renovation or a cool restaurant to open or your city council to change over, I think you're really behind the eight ball in making that change happen because as ... unlikely as it sounds it really can start with one person." – Randi Morritt on the importance of proactivity as a destination marketer.
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Adam briefly introduces a new opportunity that destinations can choose to be involved with.
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Carla Pendergraft, Director of Marketing at Waco, Texas, joins the Destination Marketing Podcast to talk about dealing with a sudden tourism change. Topics include the impact of Fixer Upper and Chip and Joanna Gaines, catching up with an influx of visitors, and how Waco has benefitted from those new visitors.
"The main thing that they help us with is they talk about their love of Waco and convey that to the world. Because of that, people have come to this town and really see it as a tourist destination. Maybe even the most important thing is that locals are starting to look at their town in a more positive way too". - Carla Pendergraft on the impact of Chip and Joanna Gaines on Waco.
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Bill Geist from DMOproz (and host of the DMOU Podcast) joins the Destination Marketing Podcast. Topics discussed include his experience in Madison, Wisconsin, Destinations International, and his vision of the future of Destination Marketing.
"The political side is crucial because we have to figure out how public money can match up with private money so that we can make the case that this is a great place for quality of life, entrepreneurs, and yeah - visitors" - Bill Geist on the expanding role of Destination Marketers in the public eye.
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Chris Pokorski, Manager of Community Relations for the Detroit Metro Convention & Visitors Bureau, joins the Destination Marketing Podcast to talk about marketing an icon of America. Topics discussed include past and current campaigns, building a great partnership with Travel Michigan, and using digital marketing to help identify personas.
"When it comes down to it, people make your destination. And that's what has really helped Detroit turn around, come back, and move forward is the people here being so passionate." - Chris Pokorski on understanding your key assets
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Jonathan Freeze, Director of Marketing and Communications at the Greater Raleigh Convention and Visitors Bureau joins the Destination Marketing Podcast to talk Tourism Master Plans. Topics include the process of creating a master plan, selecting a partner for such a plan, and rolling out the plan to your stakeholders.
"Be sure to make it a county or a destination wide plan and not just a CVB plan...I think with the comprehensive level of the things that will be talked about in the final report there has to be more organizations involved than just the CVB" -Jonathan Freeze on things to consider in a Tourism Master Plan.
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Stephanie Jones, Founder & CEO of the Cultural Heritage Alliance for Tourism, joins the Destination Marketing Podcast to talk cultural heritage tourism. Topics discussed include tapping into cultural heritage tourism, understanding if your destination has a market for cultural heritage tourism, and the benefits of such tourism.
"Through our tours, we change a lot of those negative perceptions about heritage neighborhoods or under served communities because people now have walked the community and they've interacted with the locals so they know 'Oh I could come back here on my own and have dinner at this restaurant', and oftentimes, many people do" - Stephanie Jones on the benefits of cultural heritage tourism.
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Josh Scheer, Digital Marketing Director at Relic, joins the Destination Marketing Podcast to talk about Simpli.fi, a localized programmatic display advertising platform. Topics include using Simpli.fi for advanced Geo-targeting and Geo-fencing in tourism marketing, use cases of such targeting, and how it differs from other display ad methods.
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As the new year begins, Adam Stoker lays out some New Year's resolutions for destination marketers. Topics include updating technologies, evaluating customer experience, and honing in your target personas.
"I want you to give each touchpoint within your destination a letter grade...give yourself a letter grade and the goal is collectively with all your touchpoints to raise your grade one letter grade". -Adam Stoker on evaluating your touchpoints for 2020.
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Chris Fair, President & CEO of Resonance, joins the Destination Marketing Podcast to talk about the World's Best Cities and premier the new list. Topics discussed include the methodology for the World's Best Cities rankings, the core six categories, and focusing on the customer experience in your destination.
"We tend to think 'more is better'. We've been conditioned to attracting more visitors, and all the metrics by which we're generally judged are quantitative. I think there's a real lack of understanding or appreciation for the qualitative side of the destination side. I think to date, we would all agree the customer experience or the visitor experience is important, but we don't know how to measure it. And that's really what we're trying to address here." - Chris Fair on focusing on other factors than just the quantitative side of things.
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Sasha Jackson, Media Director at Relic, joins the Destination Marketing Podcast to talk planning traditional media. Topics include the role of print in the traditional media landscape, buying for tourism clients, and current trends in the TV/Streaming landscape.
"You're already investing in traditional media- do it right and invest enough so it is profitable. Even if you are investing but it's a smaller amount and your frequency is low, I don't think it's going to benefit you like you would want it to. So choose one if you have to, but do it right" - Sasha Jackson on planning good media buys.
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Will Seccombe, President and CEO of Connect Travel, joins the Destination Marketing Podcast to talk about the importance of continuous learning. Topics discussed include changes Will has seen over the decades he's been in the industry, evolving as the times change, and the marketplace format at Connect Travel conferences.
"We're at a place in time where the successful programs of just a few years ago are no longer going to be relevant in the next 3 to 5 years. So if I can help all destination marketers think that way and work that way and learn from each other as they're exploring and coming up with new ideas, we'll all be better off". - Will Seccombe on the importance of constantly innovating in tourism marketing.
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John Ricks, Nebraska Tourism Director joins the Destination Marketing Podcast to talk risks worth taking. Topics discussed include the home run Nebraska Tourism campaign, having the guts to run with a risky idea, and benefiting from earned media.
"We knew right from the get go that rather than just informing the public, that we had a real perception problem here and that we had to define and go after changing these perceptions" - John Ricks on the thought process behind the Nebraska Tourism campaign.
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Brie Timings joins The Destination Marketing Podcast to talk about influencer marketing and video content. Topics discussed include researching influencers, creating good video content, and being comfortable in front of the camera.
"Does their content actually resonate with my destination or my brand? Are they a partier and they're just trying to go to party scenes? Am I a party destination and does that resonate with me?" - Brie Timings on matching up influencers with your destination.
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Kevin Wright from Travel Oregon joins the Destination Marketing Podcast to talk going against the grain. Topics include the new Travel Oregon campaign, the media distribution plan around it, and healthy collaboration with an agency.
"We wanted to position Oregon as a place where people could find happiness. This idea that people are overworked, they're stressed, the 24 hour news cycle, trying to keep up with your email and all of that - we felt it was just weighing on people... We felt we were well-positioned to almost be the antidote to what was stressing people out." - Kevin Wright on the Travel Oregon campaign.
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Tom Love joins the Destination Marketing Podcast to talk branding a destination. Topics include the definition of a brand, touchpoints you can and cannot control, and how to evaluate those touchpoints.
"I think for not only destinations, but really for all products and all categories, the brand is the single most important asset you have. It's the most valuable asset a company has next to its employees. And how people perceive you, how they value you, is gold to companies and to destinations." - Tom Love on the importance of branding.
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Stephanie Weeks, Social Media Marketing Specialist for Visit Plano, TX joins the Destination Marketing Podcast to talk about Social Media for destinations. Topics include the social media budget, the growth of full-time social media managers in destinations, and the importance of a content calendar.
"The social media budget is a really important tool and should be increased every year. If you have a full-time social media manager managing that budget as it grows every year and as digital gets more and more important and print is less and less... having somebody manage that and know what they're doing- it's really important to give them the tools." - Stephanie Weeks on the importance of the social media budget for a destination
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Jess Darington, social media manager and influencer joins the Destination Marketing Podcast to talk social media management. Topics include lessons learned working as a social media influencer, how to choose and work with influencers effectively, and the importance of organic social media.
"I'm a firm believer in organic social media instead of just boosting posts or paid promotions. Because the purpose of organic social media - one of the major purposes - is to create a communication with your audience. And if you're just paying for ads, it doesn't really create that authentic dialogue that you need between a destination and the potential visitors." - Jess Darrington on the importance of organic social media.
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Chris Spendlove joins the Destination Marketing Podcast to talk tradeshows. Topics discussed include the value of tradeshows, useful tools for destination marketers, and the need to get your destination's foundational branding elements cemented.
"This is who we're trying to talk to, this is the list of our unique value propositions that we've identified, let's map these value propositions to the needs of each persona. And then you can start building out messaging, then you can start building out advertising campaigns and from the information you've gathered, you'll know what their watering holes are. Or if you don't, an agency partner will." - Chris Spendlove on the importance of knowing your destination's foundational branding elements.
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Leif Pettersen, renowned P/R expert and juggler, joins the Destination Marketing Podcast to talk Public Relations for Destination Marketers. Topics include taking risks in P/R, creating urgency for the media, and common P/R mistakes destinations make.
"If it makes you a little bit nervous, it's probably gonna be great...draw the line at panic. If you start to panic, probably a bad idea. But anywhere between 'I'm bored', and 'a little nervous', you're going in the right direction" - Leif Pettersen on taking risks in P/R.
Leif's books: https://www.amazon.com/Backpacking-Dracula-Impaler-Vampire-Inspired-ebook/dp/B01EXAF1LU
https://www.amazon.com/gp/product/1730712266/ref=dbs_a_def_rwt_bibl_vppi_i1
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Host Adam Stoker records remotely in this quick update episode. Topics include a Texas Tourism Industry Association Conference recap, a life update for Adam, and an introduction to the Destination Marketing Podcast producer, Kyle.
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Colby Remund, Chief Creative Officer at Relic, joins the Destination Marketing Podcast to talk Design Principles. Topics include style guides, mistakes in destination marketing creative, and design principle basics.
"Be practical in your approach to developing a style guide. Make sure that your needs are covered in how the style guide is prepared and then hopefully it gives you the foundation moving forward that will minimize the confusion and kind of clear up your brand, paving the way for the future".
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Dave Williams joins the Destination Marketing Podcast to talk destination marketing at the state level. Topics include the Mighty 5 Campaign, the state programs Utah offers to its DMO partners, and tips for DMOs to work better with state partners.
"To be able to go from one park to the next just felt like a point of differentiation that nobody else had. And rather than try to be all things to all people, we thought that would get people looking at Utah and get Utah on the map; and once they were interested in the Mighty 5 and went to our website or other websites, they would see all the other amazing things to do around the state"- Dave Williams on the Mighty 5 Campaign.
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Jim Bartoo, Director of Marketing for the Nashville Zoo, joins the Destination Marketing Podcast to talk Destinations and Zoos. Topics include the relationships between the Nashville Zoo and the DMO, cooperative marketing efforts, and how to tie an attraction into the overall destination experience.
"You can share information with people, they'll pick it up and they'll share it with other people as well. Or they'll come to the zoo, experience that brand, and share it with other people. So you reach these audiences by delivering your brand and sending out your message and giving people something they can talk about"- Jim Bartoo
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Lane Tucker, Operations Manager for Eagle Point resort, joins the Destination Marketing Podcast to talk key partnerships between ski resorts and destinations. Topics include working with other businesses in a destination, challenges DMOs need to be aware of to support a ski resort, and successful tactics to divert traffic from Southern California resorts.
"It's hard for a DMO, being the county, to be fair with everybody. You also need to lean on your largest assets. So spreading that stuff out proportionately is something that I think sometimes goes unnoticed because everyone is trying to be fair to everybody but that's not always the correct way to do the promoting."- Lane Tucker on a good partnership between ski resorts and DMOs.
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Aileen Ramos, Director of the Tourism office for Laredo, Texas, joins the Destination Marketing podcast to talk Authenticity and Branding. Topics include telling your own story as a destination, taking control of the narrative around your destination, and unique challenges of a border town.
"For us, we found the best way to get our message through is bringing people to the destination. We know that once they get here, they see what we're all about and they see the real Laredo". - Aileen Ramos
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Ryan Starks, Director of the Tourism Office for Heber Valley, joins the Destination Marketing Podcast to talk about the relationship between economic development and tourism. Topics include being creative with fundraising, public private partnerships, and the positives of a good relationship between economic development and tourism.
"At the county and the city level, there are so many opportunities to connect the dots between tourism and economic development. They really should work hand in hand because tourism is a great form of economic development... Tourism is really the welcome mat to business". - Ryan Starks
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Amrita Gurney, VP of Marketing for Crowdriff, Joins the Destination Marketing Podcast to talk about content. Topics include the importance of content for destination marketers, keeping content current, and the Crowdriff platform.
"I think there are two or three themes that are coming up that are challenges that we know people face: one is continuing to get smarter about the way they work. We know that DMOs are struggling with all the content, and channels, and budgets so (we're) helping people connect more with insights that they can use"- Amrita Gurney on how the Crowdriff platform helps Destination Marketers stay on top of content.
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Co-host Jordan barker joins the Destination Marketing Podcast as a guest for the first time. Topics include maximizing technology in a tourism marketing role, a rundown of attribution, and the value of testing and learning.
"Yes we have a lot of great tools that will help you track the effectiveness of your marketing spend, and that's absolutely the way we should go...the caveat is that there are certain marketing channels that are hard to quantify precisely, so make sure you don't make that mistake of falling so in love with all of the digital channels and forgetting about all the other mechanisms that are out there"- Jordan Barker on the importance of not falling in love exclusively with digital channels in marketing.
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Jim Eustace from Bound joins the Destination Marketing Podcast to talk website personalization in destination marketing. Topics include A/B testing on your website, knowing when it's time to personalize your website, and personalization and A/B testing for conventions and events.
"I think the first question is: Is your website important? Do you drive traffic to your website? Do you believe that potential visitors come and research before they make a decision to visit your market?" Jim Eustace on knowing when to personalize your website.
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Adam Stoker talks about highlights from the first 12 episodes of the Destination Marketing Podcast, recaps some of his favorite insights from guests, and looks forward to the future guests of the show.
"You don't get to control the perception of your brand- It's the sum of all of those touch points together...as we think about a destination brand, so many people think that it's just the marketing component." - Adam Stoker on the importance of a well-rounded destination experience.
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Lesha Coltharp, the Executive Director of the Tourism Office in Vernal, Utah, joins the Destination Marketing Podcast to talk about navigating a unique tourism economy. Topics include unique challenges of Uintah County, the Origin of Adventure campaign, and finding ways to benefit off the pass through tourist.
"We're taught that you need to have something that draws the customer in- it doesn't matter if it's in the travel industry, clothing, perfume, food- it doesn't matter what it is. You have to have something that draws the customer to your product"- Lesha Coltharp
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Hope Stokes, Director of Brand Management for Amarillo, Texas, Joins the Destination Marketing Podcast to talk attribution for a small destination. Topics discussed include using Adara to help make marketing decisions, the value of data in marketing, and useful free technologies for a small destination.
"Any time we do anything, we want to make an informed decision- it's never a good idea in marketing to say 'I like this, this is pretty, let's do it'- you need to have some sort of data backing it up".- Hope Stokes on the importance of data in marketing decisions.
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Cody Adent joins the Destination Marketing Podcast to talk about building a tourism ecosystem. Topics include the Southern Utah Tourism Conference and the challenges of putting a conference together, lessons in customer activity from Zionnationalpark.com, and the importance of good web design and presentation.
"We don't have an overcrowding issue, we have a distribution problem. It's not that we have too many people coming, it's that we have too many people coming to the same place. So if we were to spread them out in a more efficient manner, you wouldn't even know that the park is crowded." -Cody Adent
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Josh Collins from Streetsense joins the Destination Marketing Podcast to talk about technology tools to enhance destination marketing. Topics include under-utilized tools, cost-effective technologies for lower-budget destinations, and the importance of email marketing.
"(Permission) is such a key way of thinking about email: Here's this real person that gave me permission, so I need to treat that with the respect and the trust that deserves. What you see is that cost per acquisition versus the lifetime value of that person- there's just no comparison to any other channel on the planet. The return from email is easily 150 to 1 greater than what you see on social, or display, or programmatic, or whatever other channel you want to talk about"- Josh Collins on email marketing.
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Falyn Owens, Executive Director of the Garfield County Tourism Office joins the Destination Marketing Podcast. Topics include the Take Your Time campaign, maintaining a good relationship with hotel partners, and effective customer service within destinations.
"I don't think people realize that sometimes tourism funds, especially in our county- search and rescue, the ambulance, trash collection, so tourists minimize a lot of the financial impact on the locals... It's important for people to understand so they know they need to treat our visitors the best they can."
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Natalie Randall, Director of the San Juan County Utah Tourism Office, joins the Destination Marketing Podcast to talk about making changes in a traditional market. Topics include bringing new ideas and initiatives into a county, the Make it Monumental campaign, and how to handle the different situations she has encountered with stakeholders in San Juan County.
"Trying to get the stakeholders involved- that's always the challenge. In the marketing arm of things, we're always looking to the consumer... We're doing a really great job at helping them, doing outreach to them, getting them interested, and capturing their attention, but so often we forget to capture the attention of our locals that live in the area that are going to be impacted by what we're doing".- Natalie Randall on challenges in her role.
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Brook Kaufman, CEO of Casper, Wyoming joins The Destination Marketing Podcast to talk rebranding. Topics include knowing when to rebrand, the most important components of a rebrand, and planning for the rollout.
"We have just been, in the last few years, in a place of trying to find some stability for our brand of Casper. So how do you just be 'Visit Casper'? How do we just go back to that and build some authority again and just some stability for either visitors or for our community?" Brook Kaufman on knowing when to rebrand.
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Lance Syrett, General Manager of Ruby's Inn, joins the Destination Marketing Podcast to talk about building local support as a destination, challenges and advantages of family businesses, and creating a great visitor experience.
"If a DMO person wants to get that buy-in from their partners, go see them. Go visit with them face to face, see what matters to them and act like you care." Lance Syrett on building support with local partners.
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Matt Borud joins the Destination Marketing Podcast to talk about the 18 Summers Campaign, moving on from successful campaigns, and coming up with great campaigns that highlight what makes your destination unique.
"I actually think the campaign has made me a better father, and I don't know how many ad campaigns you can say that honestly have done that"- Matt Borud on the 18 Summers Campaign.
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Mo Parikh from Bandwango joins Adam and Jordan to talk technology in tourism, how the Bandwango technology helps destinations, and how he thinks destinations can improve once a visitor arrives.
"You really need to get a deeper understanding of 'great, we did all these things, we drove people to our website, they engaged with our content, but really what happened after that? And it's always been this black box'"- Mo Parikh from Bandwango
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In this episode of the Destination Marketing Podcast, Kaitlin Eskelson from the Utah Tourism Association joins Adam and Jordan to talk navigating outside opinions in a marketing position, mistakes in marketing, and Kaitlin's take on the most important component of tourism marketing.
"The Travel and Tourism industry is moving so quickly, we're bound to make mistakes. A lot of what we do is trial and error and I think that, again, going back to that guest experience and having a little bit of humility, it's sometimes just saying 'sorry, we tried our best on that one, it didn't work but we've learned from it and can move forward', I think that's really what people are looking for and what marketing campaigns should be all about. Being authentic, but admitting to when you make a mistake"- Kaitlin Eskelson on making mistakes in marketing.
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If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/
In this Pilot episode, Adam Stoker and Jordan Barker introduce the Destination Marketing Podcast. They explain the purpose of the podcast and preview at a high-level. Topics include the importance of email marketing automation, the future of tourism marketing, marketing attribution for tourism, and why a podcast like the Destination Marketing Podcast needs to exist.
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If you are interested in any of Relic’s services, please email adam@relicagency.com or visit https://www.relicagency.com/