The Retail Social Experience: Recent Episodes
Mina Zaher
We will explore best practices in designing retail and hospitality customer experiences that create impact on social media. There will be interviews with marketers and businesses who do it well and there will also be solo episodes that break down the reasons why it’s important to create experiences customers want to talk about. I will also talk about trends, the latest social media rollouts and ways to optimise them for a social media strategy.
Everyone’s talking about ChatGPT and the latest developments with AI. Do you have a small team, or do you do the marketing for your retail or hospitality business yourself?
Join me to find out how OpenAI’s technology can help with the heavy lifting while freeing you up to focus on the creative and strategy for your social media marketing. In this episode, I look at what ChatGPT is and how it can help you with your content generation, audience targeting, A/B testing to help you save time and maintain consistency with your social media content.
Work with Mina (Link: https://www.retailsocialpodcast.com/work-with-us)
Connect with Mina on LinkedIn (Link: https://www.linkedin.com/in/minazaher/ )
What’s your business goal for 2023? There is a lot of change in the air, and it is still possible to thrive if you keep an eye on the latest developments and prepare for the big changes that lie ahead. The good news is that you don’t have to be a global brand to reach your customers. Anyone can reach them through their mobile phone and small and medium-sized businesses can continue to grow through the power of social media. In this episode, I look back at 2022’s social media trends and what’s going to be big in 2023.
What’s your model for scaling your retail or hospitality business? Are you focusing on building customer loyalty and less on running influencer campaigns? Is the value of word-of-mouth promotion at the heart of your strategy? In this episode, I’m excited to talk about how to create brand loyalty and how to get your customers to tell their friends through their social media channels to visit your place.
If there’s a topic you’d like to hear me talk about, drop me a line through my website www.retailsocialpodcast.com.
Enjoy the episode!
Are you looking for ways to drive customers to your destination? Or to position your hotel as the place to stay in your town or city? This week I’ll be looking at how Instagram Guides can drive customers to your place with its easy-to-curate format.
If there’s a topic you’d like to hear me talk about, drop me a line through my website www.retailsocialpodcast.com. I would love to hear from you.
How is the pandemic affecting the retail industry? What are brands doing to bring customers into their stores? In this episode, I will be looking at how a luxury handbag brand will be looking to create experiences to connect directly with their customers while enhancing the value of their community with their new concept store, called The Village.
If there’s a topic or a question you’d like me to explore on my podcast, drop me a line through my website: https://www.retailsocialpodcast.com – I’d love to hear from you.
Getting your brand’s tone of voice right is important if you want to reach and engage with your customers on social media. It is an essential factor when creating customer experiences for your ideal audience. In the episode, I talk to copywriter and content strategist Emma Griffin about what makes copywriting for social media great.
Want to connect with Emma? Follow the links below and sign up to her newsletter:
https://www.emmagriffinwrites.co.uk
https://www.instagram.com/emmagriffinwrites/
https://www.linkedin.com/in/emma-griffin-64981491/
Can you think back to your favourite shopping experience? Do you know why it delighted you and why it’s still somewhere floating in your mind?
This week, I’ll be talking about one of my favourite shopping experiences and how a single product can attract customers to your place.
In this episode, I’m going back to the very beginning when creating a social media strategy and this week I’m talking about the importance of knowing your social media audience.
When you create a strategy, you need to have goals in place and the goal setting needs to start with identifying your audience. It’s like going to a party and learning to read the room.
Listen to find out why knowing your audience can help you to:
- Identify the right social media platforms to reach your ideal audience
- Speak to your audience in a tone of voice that will engage them
- Help you create content that will resonate with your audience
And don’t forget to hit subscribe so you don’t miss my next episode.
In this episode, I talk about the value of sharing User Generated Content and why you need to be thinking about it seriously for your brand’s social media marketing.
From cost-efficiency to the benefits of social proof and building trust with your customers, sharing your customers’ experiences of your place on social media will benefit both your marketing strategy and sales greatly.
Listen to find out more and don’t forget to subscribe so you don’t miss my next episode.
In this episode, I explore the different stages of a customer’s journey through their brand experience which starts and ends on social media. If you want your customers to engage with your place on social media and if you want them to share their experiences of your place with their social network, this episode will help you understand why designing great customer experiences matters for your business.
Don’t forget to hit subscribe so you don’t miss my next episode. Thanks for listening.
In this episode, I talk about the importance of check-ins on social media. At a time when travel is restricted, local is more important than ever and this is a time for businesses to engage with their local community. Local check-ins can help your business be found by potential customers and encourage your existing customers to share your place and spread the word to their friends and families. Listen to find out why I think every business should be using check-ins and encouraging their customers to do so too.
Enjoyed this episode? Don’t forget to subscribe so you don’t miss the next one.
I’m so excited to launch my podcast The Retail Social Experience with my first episode that looks at why you need to give your customers something to talk about on social media.
What is your business up against on social media? How do you stand out from the crowd? And how do you get your customers talking about you? In this episode, I cover best practices from opposite sides of the world and share some top tips on how to create a buzz around your business.
Before you hit play, don’t forget to subscribe so you don’t miss my next episode! Thank you for listening.