Saturday Soundbites: Recent Episodes
Veronica V Sopher
On Saturday Soundbites we talk all things public relations, marketing, advertising, earned media, branding and visibility strategies. Join award-winning public relations pro Veronica V. Sopher every week as she talks shop with her network of area experts, journalists, advertising professionals and super creatives. If you are an entrepreneur, small business owner, or someone looking to leverage your visibility strategy to legitimize your brand, this is the podcast for you. Find me at https://www.veronicavsopher.com/
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Who is Your Internal Audience and How Do You Leverage Their Network?
◾Who your internal audience really is
-Includes teachers, employees, custodians, administrators etc
-They are your largest, most significant asset and the best tool you could use to network out into your community.
◾How do they know what you value
-How are you measuring if what you are doing is working?
-Do you use that language in your social media and internal communication?
◾Provide a roadmap
-Gives your internal audience what they need to say and where to find resources
-Your internal audience needs to become your biggest ambassadors to the district and can do this when you give them the tools to do it
-Provide a place with templates for forms about things like inclement weather, early dismissal, safety drills, etc
◾Celebrate the wins
-Make sure you are recognizing all of the great work being done in the district
-When employees feel seen and valued, they are more likely to be great ambassadors for the district
If you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
School Leader Soundbites is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, School Leader Soundbites provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.
Find me at: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
About Our Sponsor: K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are talking about how TRUST Starts with the Superintendent, Always - Learn about my TRUST Process.
◾TRUST Process
-All about the Superintendent
-Establishing the brand of the district through the leadership, vision, strategic documents and guiding documents
◾Thought Partner Alliance
-You must have a thought partner
-There is value talking with someone, working through a scenario that may come up, and getting prompts from a thought partner to respond in the best way
◾Ready for a thought partner
-Be open to feedback/pushback, other ideas to consider, which helps you improve
-The best leaders are open to feedback and ready to admit they don’t always have the answers
◾Unique
-Have a personal brand, show your authenticity
-Your brand follows you from district to district, not your district’s brand
◾Secure your message
-Own your own expertise
-Don’t change WHO you are
◾Timing your mark
-Make sure there is a timeline
-Have a personal brand, show your authenticity
If you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
School Leader Soundbites is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, School Leader Soundbites provides the tools and knowledge you need to succeed. Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.
Find me at: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
About Our Sponsor: K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Winning With Culture: The WIN Process for School Leaders.
◾WIN Process
-We all win with community buy-in and with strong, aligned culture
-Culture must be nurtured
◾Welcome
-Launching your mark when you get started in a school district- does everyone know what you are about?
-Consider all of the stakeholders you can bring in when new to the system
◾Innovation
-How are you being innovative?
-Celebrate and brand the innovation happening in your schools
◾Nurture
-Nurture your mark outreach guide- templated resources and communications you can use to celebrate what is happening in your community
-Include students as much as possible in social media and press releases- pictures go a long way
-Provide a way for two-way communication (feedback), climate surveys
If you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
School Leader Soundbites is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, School Leader Soundbites provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.
Find me at: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
About Our Sponsor: K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing how Superior External Comms Start With Clarity.
◾REACH Process
-A toolkit/model you can use when you want to connect with your external audience
-Includes community members, elected officials, business owners, state level and national level
◾Relationships
-You know who your target audience is, how they consume information and where on the website/social media they are clicking
-2-way communication path
◾Empathy
-Systemic, intentional way of connecting with your audience
-Understand the source of the pain
◾Acute Support
-Be ready to address something quickly if plans have to change suddenly
-Policy changes, correcting errors
◾Communication Plan
-Aligned to our brand and guiding documents
-Flexible based on the district blueprint- celebrate wins, acknowledge fault when its happened
◾Holistic Approach
-Thought partnership outside of our district
-Think about your culture and your climate- consistency, community, equity, inclusivity- make sure everyone has a place in your system
If you are looking for ways to Master Your Mark and need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
School Leader Soundbites is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, School Leader Soundbites provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.
Find me at: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
About Our Sponsor: K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit:&
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are Learning How to Make an IMPACT in Your District.
◾Internal audience
-All of our internal staff (our personnel) needs to have a strong understanding of who we are, what we stand for, our marks, etc.
-Everyone needs to be on brand
◾Messaging
-Create a messaging guide and include the verbiage you are going to be using- have a brand guide
-Everyone needs to know where to go to get it
◾Purpose
-Why are you putting this all together, hone in on your processes
-What’s trending, what are people looking for when they come to your website
◾Alignment
-Everyone is using the same template
-SOP’s (standard operating procedures) in place for unprecedented times
◾Collaboration
-This is key
-Have shared retreats, shared meetings so we can share how to get that work done together- treat each other well
◾Technology
-Technology is our friend
-2-3 times a year, someone with a lot of expertise show staff how to use technology tools
If you are looking for ways to Master Your Mark and need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
School Leader Soundbites is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, School Leader Soundbites provides the tools and knowledge you need to succeed. Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.
Find me at: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
About Our Sponsor: K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing my Master Your Mark System - How to Improve Your District Comms, Culture & Processes.
◾Impact
-You internal audience is your biggest group of people who can tell your story well (staff- teachers, paraprofessionals, etc)
-Look at the blueprint for communication and messaging
-Does everyone know what our strategic plan looks like?
◾Reach
-External audiences- make sure you know who your target audience is
-Understand how your external audience communicates with your district and where they go for information
-Consistency is key
◾Trust
-How to connect with thought partners
-Make sure everyone is using the right kind of content at the right time of year
-Timing leadership messages is really important
◾Win
-All about bringing people in for success and creating a welcoming, winning environment
-We talk about how important it is to create and foster a culture
-This is where we make sure people feel welcome and part of the team
If you are looking for ways to Master Your Mark and need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
School Leader Soundbites is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, School Leader Soundbites provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.
Find me at: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
About Our Sponsor: K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing What Makes A Great Back To School Media Pitch. Getting ready for back to school is the perfect time to invite the media in, and having your school media pitch ready is appreciated.
Interview preparation
-When we think about the first day of school, people don’t always think about what it takes to get ready to go, invite the media in to see the process and drop in data points of how many schools that staff supports.
Interviewees ready to go
-Have names ready to go and permission in place of people you want media to talk to
-Invite media for convocation or new teacher training
-Share about new teachers that have come from within your school system
Visuals and Data
-Visuals and data make the reporter’s story more robust
Emotion
-Celebrate your long term staff, school bus drivers and crossing guards and share their stories
The first few days of school are hectic but if you can manage to sprinkle in some positive media, it is a great thing to do. As you are starting the school year, if you are looking for a facilitator or need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
School Leader Soundbites is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, School Leader Soundbites provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.
Find me at: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
About Our Sponsor: K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing: It’s Back To School Time – What’s Your Comm Strategy?
Tell them what to expect
-Include your stakeholders (external audience) and parents (internal audience).
-How will you be communicating to them- explain how you will communicate emergencies and non emergencies
-Make sure their contact info is updated
-Share where to find info that has been shared previously (in an archive)
Tell them where to go to get it
-Make sure it’s crystal clear where certain information will be shared and how
-Make sure your website and social media stay updated with links and info
Feedback loops
-Make sure you do what you say you are going to do
-Let them know how you use their feedback, earn trust, not erode trust
Exceeding their expectations
-Give the baseline of what to expect, meet those expectations and then take it up one degree by exceeding those expectations
-Bonus content- Add a video to the post or go live and reward the community for tuning in with a call to action at the end to help you measure engagement
As you are starting the school year, if you are looking for a facilitator or need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
School Leader Soundbites is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, School Leader Soundbites provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.
Find me at: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
About Our Sponsor: K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and st
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're focusing on a topic close to my heart: Developing Engaging Newsletters and Bulletins.
-The Power of Newsletters and Bulletins
-In our digital age, newsletters and bulletins remain powerful tools for connecting with our school communities. They're not just about sharing news; they're about building relationships and fostering a sense of community.
-Crafting Engaging Content
-Know Your Audience
-Content Variety
-Visual Appeal
-Consistency
-Interactive Elements
-Best Practices for Distribution and Feedback
-Distribution Channels
-Feedback Mechanisms
-Analytics
-Success Story
Engaging newsletters and bulletins are about more than sharing information; they're about building a connected and informed school community. If you've enjoyed this episode, share it with your colleagues, and if you have any questions or want to suggest a topic, feel free to reach out.
School Leader Soundbites is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, School Leader Soundbites provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.
Find me at: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
About Our Sponsor: K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're focusing on K-12 Crisis Communication: Strategies and Best Practices, a critical aspect of school leadership.
- The Importance of Crisis Communication
- In the unpredictable world of education, being prepared for crises is non-negotiable. Effective crisis communication can mean the difference between chaos and calm, misinformation and clarity in the school environment. It's about creating a two-way street where dialogue and collaboration lead to shared success.
- Developing a Crisis Communication Plan
- Identify Crisis Team
- Define Scenarios
- Communication Channels
- Key Messages
- Training and Drills
- Best Practices in Crisis Communication
- Transparency
- Timeliness
- Empathy
- Consistency
- Post-Crisis Evaluation
- Success Story
Remember that effective crisis communication is a blend of preparation, clarity, and empathy. If you found this episode helpful, share it with your fellow educators. And for any questions or topics you'd like us to cover, feel free to reach out.
School Leader Soundbites is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, School Leader Soundbites provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.
Find me at: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
About Our Sponsor: K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit:
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today we’re going to talk about strategies that can transform your school's communication efforts into a powerful tool for community engagement.
- Understanding Community Engagement
- Community engagement is a critical component of a thriving school environment. It's about creating a two-way street where dialogue and collaboration lead to shared success.
- Crafting Your Communication to Engage
- Identifying Community Needs
- Tailoring the Approach
- Conduct Surveys and Focus Groups
- Segmentation of Stakeholders
- Customized Communication Channels
- Storytelling as a Tool
- Channels and Methods for Engagement
- Multi-Channel Communication
- Interactive Communication
- Measuring Engagement
- Real-World Examples of Engagement- Let's examine an example where a school's communication strategy significantly boosted community engagement.
Effective communication is the cornerstone of community engagement. It's about more than just sharing information; it's about building relationships.
Connect with Veronica here:
- https://www.veronicavsopher.com/
- Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we’re exploring the power of social media in building and enhancing your school’s brand. In this digital age, social media platforms have become essential tools for communication and engagement. Let’s dive into how you can leverage them effectively.
- The Power of Social Media in School Branding
- Social media platforms are not just for sharing updates; they are powerful tools for storytelling and building connections.
- Strategies for Effective Social Media Branding
- Choosing the Right Platforms
- Consistent Branding
- Engaging Content
- Best Practices for Social Media Management
- Content Calendar
- Engagement
- Analytics
- Case Study/Success Story- Let’s look at a hypothetical example of a school that effectively leveraged social media for branding
- Lessons learned and how to implement
Effectively leveraging social media is a game-changer for school branding. It’s about building a community, telling your school’s story, and engaging with parents, students, and staff.
Connect with Veronica here:
- https://www.veronicavsopher.com/
- Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopherMusic by Joystock - https://www.joystock.org
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are diving deep into the art of Crafting Effective School Communication Plans, a vital tool in fostering a positive and collaborative school environment.
- The Importance of Effective Communication
- Goal Setting
- Channels of Communication
- Message Crafting
- Feedback and Adjustments
- Key Components of a School Communication Plan
- Goal Setting
- Channels of Communication
- Message Crafting
- Feedback and Adjustments
- Best Practices
- Consistency is Key
- Engaging the Community
- Crisis Communication
- Case Study/Success Story
Remember that crafting an effective communication plan is a continuous process of learning and adapting.
Connect with Veronica here:
- https://www.veronicavsopher.com/
- Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit: go.k12insight.com/sopher
Music by Joystock - https://www.joystock.org
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, I ask the question, Have you "Summerized" Your District's Brand and Message?
Hone in on your message
-Summer is one of the best times to look at your strategic plan
-For the bulk of summer, we are not in the work with the students so this is a great time to have conversations about the message
-Have your inclement weather messages ready to go, as well as parent phone numbers updated
-Implement a content calendar to spread your message and reinforce it across the year
Batch your content
-Take two days and create your content for the year, such as inclement weather, buses running late, etc
-Summer is a great time to batch those messages to make sure parent and student info is updated in the system
-Have your yearbook and graduation messages ready to go with visuals as much as you can
Invest in building your culture and climate
-Use the summer to get a little TLC to building your culture and climate
-Thread what you are doing during the summer throughout the year
-Share snippets of the learning you did over the summer with the community
If you are looking for a facilitator for this or need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
School Leader Soundbites is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, School Leader Soundbites provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.
Find me at: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
About Our Sponsor: K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit:
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about being New To The C-Suite? How Are You Showing Up?
Be Authentic
-Not showing up authentically is one of the biggest mistakes we can make
-Bring your authentic self to the table and share your perspective
Have a personal brand
-You show up authentically when you do the work to establish a brand for yourself
-Have a strategic plan and outline for your visions and aspirations for your career
Have a track record to prove that you are all about what you say you are about
-If you tell people you are going to get back to them, are you getting back to them?
-Start showing up on social media, going live on Facebook, creating YouTube videos, submitting yourself for presentations at conferences, start a podcast just like this, start getting out there so that people know who you are and what you're about.
If you are needing help with your personal branding, head to veronicavsopher.com to learn more about how I can help you. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
School Leader Soundbites is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts.Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, School Leader Soundbites provides the tools and knowledge you need to succeed. Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.
Find me at: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
About Our Sponsor: K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're discussing Conquering Resistance: Tips for New K12 Leaders
Show up authentically
-When you are coming in, you are often given advice on how to show up for the team.
-We use the advice we are given and use it as a roadmap instead of showing up with authenticity.
-If you do best in the morning, schedule your meetings for that time. If mornings aren’t great for you, choose a time that is.
-Your team will adjust to your leadership style.
-Check in with yourself regularly.
Go slow to go fast
-Look for trends and theme, come in and listen.
-Take time to process and analyze what you hear from employees against data
-Going too fast disrupts the system so much that it paralyzes everything.
-That’s not to say, changes cannot be made immediately, but if it’s a culture issue, we need to include some of the previous leader’s ways of doing things.
Be vulnerable
-Does not mean, tell your entire life story. Make connections but don’t overshare.
-Share stories that you can tie with how you were able to move on and improve the situation.
If you are needing help with this, call me for one-on-one coaching or team building/retreat facilitation. I’m happy to help. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
School Leader Soundbites is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts.Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer.Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, School Leader Soundbites provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community.Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.
Find me at: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
About Our Sponsor: K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit:
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're discussing Comms Need PD Too? Yep Sure They Do.
Why is Professional Development so important for your communications team?
-As lifelong learners and educational institutions, we are always pouring into our teachers and curriculum teams
-Unfortunately, in communications department, the PD is about compliance or changes happening in the system
-It gives us an opportunity to see where we are not investing into team building, creativity, work flows, processes, etc.
There are so many resources out there for professional development
-If you have a communications team, during the summer is the best time to pull your resources together and start building some synergy.
-Sometimes it’s about aligning your messaging and what's happening in your school system
-It is critical for to give the communications team time to build the strategic plan into the work they are doing
-The communications team needs to believe and live inside the strategic plan so they can bring it to life
Professional Development is sometimes one of the first places to get cuts
-Consider what the ROI (return of investment) is for potential professional development
-Sometimes if you can bring teams together and we identify what is in every person’s workloads, we find places where work can be shared
-If your district would benefit from this, look at designing full day workshops for your communications team
-If your team is struggling with communication or synergy, build some time in to investigate what is happening
Use the summer to get your strategic plan in place and in motion
-Look at your blueprint, strategic plans and map out how you are going to get there
-Spend the afternoon doing the work
-When you build a batch time into your communications team, you’re really giving people permission to not duplicate work they would be doing and repurpose content for different platforms
-Photos and websites should be updated
-By Fourth of July, have this mapped out with your team and who will be working on what task and when they are going to do it
If you are a communications leader and you aren’t sure how to get ready for back to school, sit down with the calendar and map it out. Retreats are a fantastic way to do that. If you are needing help with this, please reach out, I’m happy to help. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Thought Partner Alliance Is All About Not Strategizing Alone.
Thought Partner Alliance- The Importance of Having Someone to Bounce Ideas Off Of
-Tap into the mentors that have been doing the work for so long already
-Don’t make decisions in asylum
-Seek feedback and collaboration when making decisions with those around you
Take a look at what has happened in the past
-Check with past principals and the community about decisions made in the past and gain insight toward new decision making
-Connect with your local folks, like school PR association, development office, chamber of commerce, kiwanis club- they will have important insight on how changes felt in the community and feedback received.
-Make sure you have hubs on your website to explain to parents and community about changes and why they are the way they are.
-The communications team needs to have access to people to handle concerns and be able to communicate those concerns to admin.
Memorialize in Standard Operating Procedures
-Summer is the perfect time to lay out all of the procedures on the table and map out the steps that need to be done
-Devote some time for your staff to retreat and go over these standard operating procedures, away from the typical work environment.
Stay In Touch With Your Thought Partners
-Make sure to stay in touch with your partners, not just when you need them
-Send them thank you notes and updates on what is happening
-When you find a great resource, share it with those partners- we’re always looking for content to make our teams stronger
If you are looking for some training, professional development, please reach out, I’m happy to help. Spend the summer relaxing, reflecting, planning and building your team. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Living Out Your Leadership Framework and all the things you need to be thinking about in your leadership framework.
What is Leadership Framework?
-When you were hired, you came in with an entry plan. You showed that you had a way you liked to operate.
-You shared your 'why' and how you led people in the past.
-Your core principles and how you want to show up, not only in person, but in your applications and your letters of interest.
-Make sure they are true and authentic to who you are.
What are the things a Superintendent/leader needs to have?
-We need to make sure we've got the skill set and are drawing from there in your process.
-Know how you best process information and what kind of learner you are.
-Ask others for input and consider your staff members' learning styles.
-Be approachable and be sure to let your team know how to best approach you or present information.
-Make sure to share what your values are.
Use the summer to reflect and gather feedback.
-Reflecting on your values helps you start the next school year with a game plan.
-Culture/climate surveys give great feedback about how well you are leading your staff members and things you can improve.
-If feedback is not part of your culture, figure out ways you can build feedback loops in.
Be reflective weekly, or more.
-Think about the services you're providing- are they moving the needle?
-Look at your Leadership Framework and make sure its embedded throughout your entry plan.
-Make sure to use the term Leadership Framework in your entry plan.
-Is your framework evident in your digital footprint?
I invite listeners to think about the different ways to formalize your leadership framework and how to communicate it to your staff. The ultimate goal is becoming a stronger and a more effective, optimized leader. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Crisis Comms Planning- What's In Your Go Kit?
What is a go kit?
-An important tool for emergency/crisis preparedness.
-Inside, include important documentation and supplies.
-Can be as simple as a plastic container, ready at the door.
-Have more than one- at the door, as well as a smaller one for admin assistant and one in the car.
What needs to be in your go kit?
-Water, granola/protein bars, clipboard, pens/pencils, district map, phone/laptop chargers, highlighters, scissors, different types of tape, jump drives, blank paper, bio of superintendent or access to bios of upper staff, have an updated cheat sheet of passwords, comfortable shoes, a public information vest.
-If possible, a hot spot with a different carrier than your phone in case there are issues with certain carriers in a crisis.
Keep your website updated
-Have a page on your website that includes basic facts about your district such as: location, superintendent, board members, demographic info, number of students, how much land it covers
-This makes press conferences easier so they can spell names correctly and report on the district accurately
-Make sure the page is active in a crisis
If you need any help with go kits, please contact me or drop questions in the comments. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Becoming an Empowered Educator with Jen Rafferty.
So excited to speak about this topic, as she does wellness workshops for educators.
Presenter and author Jen Rafferty started her teaching career as a middle school teacher in Central New York for 15 years. She founded Empowered Educator in 2020 as a response to teacher burnout during the pandemic. Jen is known for bringing her energy, humor and expertise in her presentations while inspiring educators to stay connected to their "why." Jen is a certified Emotional Intelligence Practitioner and is currently pursuing her Ph.D. in Educational Psychology.
You can learn more about Jen at: https://empowerededucator.com/ and follow her on
Instagram: https://www.instagram.com/jenrafferty_/?hl=en
Facebook: https://www.facebook.com/theempowerededucator
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about how to Use the Summer to Build Your Leadership Brand Assets.
▪️Yes, Educators do work over the summer!
-We prepare for the new school year, getting schools in order, taking care of other things that can't get done during the year.
▪️Take time to reflect & recharge
-DO take your vacation time
-Use vacation to reflect on your Leadership journey & blessings
-Explore the types of social media and blog posts you had
-Think about what shifts you can make to improve
-Use the summer to develop some outlines & build into your content calendar
▪️Aspirations for higher leadership positions?
-Reflect on your personal brand
-What are you passionate about and where is your zone of genius?
-Celebrate big wins
-When you are out interviewing, they will look at your social media activity- what you share, what you comments on, what you like etc.
▪️Check your digital footprint & branding
-Utilize your digital footprint in a way that supports your brand
-Your brand is a whole spectrum- colors, hashtags, etc
-Put together a logo that matches the content you are posting to social media
-Go through your slide deck, notecards and work on improvements
-Update your website and share your accomplishments
-Make sure people know how to reach you
▪️Get ahead of the hiring season
-Make sure your materials are fresh, branded, and your social media is updated
-Your content should be consistent, sharp and on-brand
-Make sure your references have been contacted
Make sure you are using those summer months to reflect, recharge, check your digital footprint and get ahead of the hiring season. Read those books, listen to podcasts, take care of yourself & time off. If you need any help with this, please contact me or drop questions in the comments. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Leveraging Traditional and Non-Traditional Media to Forward Your Message.
▪️What is going on with traditional journalistic way of doing things when school districts are engaging with reporters?
-Traditional media does not work the way it used to
-You used to know what to expect- not so much anymore
-Reporters come out, put their phones on tripods and record you
-Think about how you can support media
▪️Be mindful where people are consuming their media & cater to those needs.
-This will build rapport with that media outlet
-Build trust with your community
-Invite them in to talk about legal things happening
▪️Traditional vs Non-Traditional Media
-Non-Traditional Media- bloggers, influencers, people running for-profit digital platforms, sharing things that are not neutral
-They are not held to the traditional media standards
-You have to engage with them because they are feeding the information vacuum that your community often has.
-Develop a communication strategy for both traditional and non-traditional media.
-Note: when they reach out and request to talk with you, you don't have to do it. However, in certain circumstances it can benefit you to talk to them.
▪️Know what your community values and wants you to talk about
-One of the best ways to do this is with surveys
-Once you get that data and know what they are wanting to know about, you can go to both types of media and share some of the insights of what you are using in your district to address those situations.
Traditional media is earned media, something you strive to get as often as you can. As you enter into the emerging space of Non-traditional media, I encourage you to invite them in as well. They can create value and help share things happening in your district as well. If you need any help with this, please contact me or drop questions in the comments. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Crisis Communication: Ensuring Safety and Trust.
PwC’s Global Crisis and Resilience Survey 2023 highlights the importance of resilience and proactive response to disruption, suggesting that organizations are focusing on building resilience to thrive in a state of constant crisis and disruption. This includes having a strategic approach to resilience, executive leadership, upskilled teams, and technology-powered resilience programs that can adapt and respond to crises effectively (PwC). https://www.pwc.com/.../crisis.../global-crisis-survey.html
Rapid Response: El Paso ISD, like any educational institution, can face sudden crises ranging from natural disasters to safety threats. Timely and accurate communication during such events is paramount to ensure the safety of students, staff, and the community.
Maintaining Trust: Effective crisis communication helps maintain and even build trust with parents, students, and the community. By providing clear, transparent, and consistent information, EPISD can demonstrate its commitment to student safety and well-being.
Reputation Management: How a district manages crises can have a lasting impact on its reputation. Professional and adept communication can mitigate negative perceptions and highlight the district's strengths and responsiveness.
If you need help getting a crisis plan in place, please send me a message. My team and I help districts all over the country with crisis strategies. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're diving into a topic critical for every K-12 leader: Cultivating Your Leader Brand.
- The Significance of Leader Branding
- In an era where personal branding reigns supreme, establishing your leader brand is paramount. It's not just about self-promotion; it's about showcasing your unique value and vision to your school community. Especially with competitive hiring processes for superintendent and K-12 leadership roles, branding can be the defining differentiator you have in your back pocket.
- Data
- Personal Insight
- Crafting Your Leader Brand Identity
- Authenticity
- Value Proposition
- Consistency
- Amplifying Your Leader Brand
- Online Presence
- Content Creation
- Engagement
- Building Your Leader Brand Toolkit
- Here's how to craft a toolkit that reflects your values and amplifies your impact.
- Define Your Brand Identity
- Create Consistent Visual Assets
- Craft Compelling Messaging
- Utilize Online Platforms
- Engage with Your Community
- Here's how to craft a toolkit that reflects your values and amplifies your impact.
- Personal Perspectives
Remember that your unique story and expertise are powerful assets that can propel you toward greater success as a K-12 leader. If you're ready to unlock your full potential and elevate your leadership impact, reach out to me for personalized brand coaching and support. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visitgo.k12insight.com/sopher
Content Calendars - Maximizing Communication Effectiveness
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're diving into a critical topic: content calendars and how they can maximize the effectiveness of your communications efforts.
- The Importance of Content Calendars
- Content calendars are essential tools for planning and organizing your school communications effectively. Whether you're a K-12 leader, superintendent, or communications practitioner, having a well-designed content calendar can streamline your efforts and ensure consistent messaging across all channels.
- Insight
- Building Your Content Calendar
- Identify Goals and Objectives
- Audience Segmentation
- Content Categories
- Timeline and Frequency
- Maximizing Engagement and Impact
- Explore strategies for boosting engagement and impact with your content calendar.
- Visual Storytelling
- Interactive Content
- Metrics and Analytics
- Content Optimization
- Community Engagement Initiatives
- Leveraging Comprehensive Communication Services
Remember that a well-designed content calendar is the cornerstone of effective school communications.
By implementing the strategies and insights shared today, you can take your communication efforts to the next level and build stronger connections within your school community. If you found this episode valuable, be sure to share it with your colleagues, and stay tuned for more insights and tips on School Leader Soundbites.
If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're tackling a topic that a lot of leaders in the space may not think about: Translating Eduspeak.
- Understanding the Language Barrier
In the world of education, we often find ourselves drowning in a sea of acronyms, jargon, and edu-speak. While these terms may be familiar to us, they can create a significant barrier to communication for parents, students, and community members.
- Data
- Personal Insight
- Decoding Eduspeak
- IEP (Individualized Education Program) → Personalized Learning Plan
- SEL (Social-Emotional Learning) → Emotional Skills Development
- PLC (Professional Learning Community) → Collaborative Teacher Team
- RTI (Response to Intervention) → Targeted Student Support
- STEAM (Science, Technology, Engineering, Arts, and Mathematics) → Integrated Learning Approach
- Strategies for Clarity and Accessibility
- Plain Language: Use simple, straightforward language that everyone can understand. Think about the kind of language you would understand before you became an experienced K-12 leader.
- Define Terms: When introducing education-related terms, provide clear definitions and examples.
- Visual Aids: Incorporate visual elements like infographics and charts to complement verbal explanations.
- Feedback Loops: Solicit feedback from diverse stakeholders to gauge comprehension and adjust communication strategies accordingly.
- Case Study/Success Story
Remember that effective communication is the cornerstone of strong school-community relationships. By breaking down the barriers of eduspeak and speaking the language of our audience, we can foster greater understanding, collaboration, and trust. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visitgo.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! This last week we had the TSPRA Conference and I wanted to share my chat with Amanda Bubela about School Communications along with some other tips from previous shows.
Amanda is a communications professional with nearly 20 years of experience in creating and tailoring messages for various audiences. Amanda spent more than a decade as a television news reporter and anchor in Texas and California before transitioning to public education, most recently serving as the Director of External Communications and Media Relations for Fort Bend ISD. In this role, Amanda developed internal and external messaging for the state’s seventh-largest public school district, keeping stakeholders informed and engaged with the district’s efforts. She is part of our team and supports some of our K12 districts with communications and strategy.
- School Communications
- Be sure to utilize the large network of experts in the field to help
- Networking Tips
- Networking is KEY because you have to be able to know who is out there
- Building Community Partnerships
- Know Your Community
It was an amazing time at the TSPRA Conference. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
Connect with Amanda here: https://www.linkedin.com/in/amandabubela
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
Join TSPRA to learn all about the various professional development opportunities they have, annual conferences, and amazing support and network of Texas communicators across the state. As a former president of TSPRA, I would love it if you joined: https://tspra.org
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visitgo.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're addressing a topic that often flies under the radar: "Does Your Community Know What a PD Day is?"
- Understanding PD Days
- PD Days, or Professional Development Days, are essential for educators. They provide valuable opportunities for teachers and staff to enhance their skills, collaborate, and stay updated with the latest educational practices.
- The Communication Gap
- While educators are well aware of the significance of PD Days, there often exists a communication gap with the broader community. Parents and students may not fully understand what PD Days entail and why they're important.
- Transparent Communication
- To bridge this gap, schools need to prioritize transparent communication about PD Days.
- Best Practices:
- Clearly explain the purpose of PD Days to parents and students.
- Share the specific topics and goals of each PD Day.
- Highlight the positive impact of professional development on student learning.
- Strategies for Effective Communication
- Effective communication requires a well-thought-out strategy. Here are some strategies to ensure your community knows what a PD Day is:
- Hold informational sessions or workshops for parents to explain the purpose and benefits of PD Days.
- Create a dedicated section on your school website with resources and FAQs about PD Days.
- Use social media platforms to share insights, stories, and updates related to PD Days.
- Effective communication requires a well-thought-out strategy. Here are some strategies to ensure your community knows what a PD Day is:
- Personal Perspectives
It's evident that bridging the communication gap regarding PD Days is essential. By fostering understanding and transparency, schools can ensure that their community fully appreciates the value of these professional development opportunities. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're diving into a topic that's crucial for school leaders: Marketing strategies for schools.
- The Importance of Effective Marketing
- Marketing isn't just for businesses; it plays a vital role in education too. Effective marketing helps schools engage their community, boost enrollment, and showcase their unique strengths.
- Professional Insight
- Know Your Audience
- We need to know our audience inside out.
- Research
- Craft Content That Builds Trust
- One of the key takeaways from the article is the importance of content that builds trust.
- Best Practices:
- Use storytelling to make your content relatable.
- Showcase your school's achievements and community involvement.
- Ensure that your content highlights the unique aspects of your school.
- Utilizing Digital Marketing Channels
- Digital marketing has become a powerful tool for schools.
- Best Practices:
- Maintain an active social media presence.
- Create informative and visually appealing email campaigns.
- Optimize your school website for search engines (SEO) to increase visibility.
- Measuring Success
- To know if your marketing strategies are working, you need to measure their impact. Utilize analytics tools to track website traffic, email open rates, and social media engagement.
- Key Metrics:
- Website traffic and user behavior.
- Conversion rates for enrollment inquiries.
- Social media engagement and audience growth.
- Case Study/Success Story
Remember that effective marketing is a continuous process. It's about building relationships, engaging your community, and showcasing your school's excellence. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today we're diving into a topic that's vital for every superintendent and K-12 leader out there – Building and Nurturing Community Partnerships.
- The Power of Community Partnerships
- In our increasingly interconnected world, schools and their communities are no longer separate entities. They are interdependent- and the strength of this partnership can significantly impact the success of our educational institutions.
- Professional Insight
- Building Strong Community Partnerships
- Know Your Community
- Collaborate with Local Organizations
- Mutually Beneficial Partnerships
- Clear Communication
Once you've established partnerships, nurturing and maintaining them over time is crucial. Here are some best practices:
- Regular Check-Ins
- Celebrate Successes
- Adapt and Evolve
- Real-Life Success Stories
Community partnerships are not just a checkbox on a to-do list; they are the cornerstone of a thriving educational ecosystem. Be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! On today's episode, we'll be talking about Networking, Leadership, Branding, and Support and my wonderful experience at The TASA Midwinter Leadership Conference.
- Networking
- Networking is KEY because you have to be able to know who is out there
- Always have business cards with you
- Challenge yourself to connect with people and make time to follow up
- Leadership
- Looks different for everyone
- Look for ways to keep growing in your leadership
- Branding
- Very important to implement
- It’s important for your district as well as your personal branding
- Your digital footprint should be consistent
- Support
- Make sure everyone knows what you're about, what you're doing, and how you’re going to do it
- Invite others to participate in events with you
For more info on The TASA Midwinter Conference, check out the links below:
https://tcwse.org/conferences-events/2024-annual-conference/
https://tasamidwinter.org
Here is the HiHello app that I use: https://hihello.me/app
If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! On today's episode, we'll be focusing on how virtual meetings and webinars can be a game-changer for involving busy parents and the community in our school's life.
- The Evolution of School Engagement in a Post-COVID World
- The pandemic has revolutionized how we connect, making virtual platforms a norm in education. These tools are not just a necessity but an opportunity to enhance involvement and accessibility.
- Professional Insight
- Leveraging Virtual Platforms for Enhanced Engagement
- Inclusive Scheduling
- Interactive and Concise Content
- User-Friendly Technology
- Diverse Engagement Opportunities
- Recordings and Resources
- Success Stories in the Post-COVID Era
- Case Study/Success Story
As we continue to adapt to the new normal, virtual meetings and webinars remain key in keeping our school communities connected and engaged. Be sure to share this episode with your colleagues!
And if you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! On today's episode, we're exploring a vital tool in our communication arsenal: school websites. In the digital era, a school's website is more than just an information hub; it's a dynamic platform for engagement and community building.
- The Role of School Websites in Today’s Education Landscape
- A school website is often the first point of contact for parents, students, and the community. It sets the tone for your school's image and is a critical resource for engagement.
- Professional Insight
- Key Elements of an Effective School Website
- User-Friendly Design
- Updated Content
- Interactive Features
- Visual Appeal
- Accessibility and Inclusivity
- Best Practices and Success Stories
- Case Study/Success Story
As we wrap up, remember that your school's website is a powerful engagement tool. It's the digital face of your school and a key part of your communication strategy. Share this episode with your colleagues if you found it insightful.
And if you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today we're diving into a crucial aspect of K-12 leadership: Enhancing Parent Engagement through Effective Communication. As leaders, our goal is not just to inform, but to engage and collaborate with our school communities, especially parents.
- The Importance of Parent Engagement
- Parent engagement is a key driver of student success. Research consistently shows that when parents are involved, students have higher grades, better school attendance, and increased motivation.
- In my years of experience, I've seen firsthand how effective communication can transform parent involvement from passive to active, significantly impacting student outcomes.
- Strategies for Effective Communication
- Understand Your Audience
- Two-Way Communication
- Leverage Technology
- Consistency and Clarity
- Cultural Sensitivity
- Real-World Applications and Success Stories
- Examples
Remember, effective communication is the cornerstone of parent engagement. It's about building a community where every voice is heard and valued. If you've found this episode helpful, please share it with your colleagues.
And if you have any questions or topic suggestions, feel free to reach out to me or drop it in the comments! I look forward to bringing you more insights into school communication next time.
Connect with Veronica here: https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're setting our sights on 2024, focusing on how you can elevate your district's communication strategies this year. In this episode, we'll explore innovative, data-driven approaches and inclusive strategies to ensure your district's communication resonates with every community member in 2024.
- Actionable Review of Past Communication Strategies
- First, conduct an actionable review of past communication efforts. What worked? What didn't? Write it all down! Those insights should help to guide how you approach your communications in 2024. For example, what platforms performed best for reaching parents?
- Conduct a survey to gather feedback from parents, students, and staff.
- Analyze engagement metrics from your newsletters, social media, and website.
- Identify the top three successful strategies and areas needing improvement.
- First, conduct an actionable review of past communication efforts. What worked? What didn't? Write it all down! Those insights should help to guide how you approach your communications in 2024. For example, what platforms performed best for reaching parents?
- Integrating Innovative Communication Trends
- 2024 is about embracing and integrating new communication trends. Let's get ahead of the curve. One of those trends is the growing use of interactive digital and video-based content.
- Action Plan
- Introduce interactive elements in digital newsletters, like polls or quizzes.
- Utilize video updates for more personal and engaging communication.
- Explore new social media platforms to reach different segments of your community.
- Building an Inclusive Communication Framework
- Inclusivity Focus
- Practical Steps to be More Inclusive in Your Communications
- Implementing Data-Driven Communication
- Emphasis on Data
- Actionable Insights
- Setting Achievable Communication Goals for 2024
- Goal Setting
- Strategy Tips
2024 is your year to excel in district communication. With these steps, you're equipped to make a significant impact. Share this episode with your colleagues and let us know how these strategies work for you.
Connect with Veronica here:
https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're focusing on a topic close to my heart: Developing Engaging Newsletters and Bulletins.
- The Power of Newsletters and Bulletins
- In our digital age, newsletters and bulletins remain powerful tools for connecting with our school communities. They're not just about sharing news; they're about building relationships and fostering a sense of community.
- Crafting Engaging Content
- Know Your Audience
- Content Variety
- Visual Appeal
- Consistency
- Interactive Elements
- Best Practices for Distribution and Feedback
- Distribution Channels
- Feedback Mechanisms
- Analytics
- Success Story
Engaging newsletters and bulletins are about more than sharing information; they're about building a connected and informed school community. If you've enjoyed this episode, share it with your colleagues, and if you have any questions or want to suggest a topic, feel free to reach out.
Connect with Veronica here:
https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're focusing on K-12 Crisis Communication: Strategies and Best Practices, a critical aspect of school leadership.
- The Importance of Crisis Communication
- In the unpredictable world of education, being prepared for crises is non-negotiable. Effective crisis communication can mean the difference between chaos and calm, misinformation and clarity in the school environment. It's about creating a two-way street where dialogue and collaboration lead to shared success.
- Developing a Crisis Communication Plan
- Identify Crisis Team
- Define Scenarios
- Communication Channels
- Key Messages
- Training and Drills
- Best Practices in Crisis Communication
- Transparency
- Timeliness
- Empathy
- Consistency
- Post-Crisis Evaluation
- Success Story
Remember that effective crisis communication is a blend of preparation, clarity, and empathy. If you found this episode helpful, share it with your fellow educators. And for any questions or topics you'd like us to cover, feel free to reach out.
Connect with Veronica here:
https://www.veronicavsopher.com/
Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today we’re going to talk about strategies that can transform your school's communication efforts into a powerful tool for community engagement.
- Understanding Community Engagement
- Community engagement is a critical component of a thriving school environment. It's about creating a two-way street where dialogue and collaboration lead to shared success.
- Crafting Your Communication to Engage
- Identifying Community Needs
- Tailoring the Approach
- Conduct Surveys and Focus Groups
- Segmentation of Stakeholders
- Customized Communication Channels
- Storytelling as a Tool
- Channels and Methods for Engagement
- Multi-Channel Communication
- Interactive Communication
- Measuring Engagement
- Real-World Examples of Engagement- Let's examine an example where a school's communication strategy significantly boosted community engagement.
Effective communication is the cornerstone of community engagement. It's about more than just sharing information; it's about building relationships.
Connect with Veronica here:
- https://www.veronicavsopher.com/
- Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopherMusic by Joystock - https://www.joystock.org
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we’re exploring the power of social media in building and enhancing your school’s brand. In this digital age, social media platforms have become essential tools for communication and engagement. Let’s dive into how you can leverage them effectively.
- The Power of Social Media in School Branding
- Social media platforms are not just for sharing updates; they are powerful tools for storytelling and building connections.
- Strategies for Effective Social Media Branding
- Choosing the Right Platforms
- Consistent Branding
- Engaging Content
- Best Practices for Social Media Management
- Content Calendar
- Engagement
- Analytics
- Case Study/Success Story- Let’s look at a hypothetical example of a school that effectively leveraged social media for branding
- Lessons learned and how to implement
Effectively leveraging social media is a game-changer for school branding. It’s about building a community, telling your school’s story, and engaging with parents, students, and staff.
Connect with Veronica here:
- https://www.veronicavsopher.com/
- Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopherMusic by Joystock - https://www.joystock.org
Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are diving deep into the art of crafting effective school communication plans, a vital tool in fostering a positive and collaborative school environment.
- The Importance of Effective Communication
- Goal Setting
- Channels of Communication
- Message Crafting
- Feedback and Adjustments
- Key Components of a School Communication Plan
- Goal Setting
- Channels of Communication
- Message Crafting
- Feedback and Adjustments
- Best Practices
- Consistency is Key
- Engaging the Community
- Crisis Communication
- Case Study/Success Story
Remember that crafting an effective communication plan is a continuous process of learning and adapting.
Connect with Veronica here:
- https://www.veronicavsopher.com/
- Social: @VeronicaVSopher
K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.
Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit: go.k12insight.com/sopher
Music by Joystock - https://www.joystock.org
Welcome Kelly Harris, Copywriter and Brand Strategist of Harris Virtual Solutions!
In this episode, we will talk about Taking Messy Action and Building Confidence. Looking forward to it!
Kelly helps women entrepreneurs connect with their audience through email marketing.
You can learn more about Kelly and her services at: www.harrisvirtualsolutions.com and follow her on:
Facebook: https://www.facebook.com/Kellyharriscopywriter/
Instagram: https://www.instagram.com/kellyharriscopywriter/
Welcome to Noelle Kustas Founder of Rise2ShineCo.
Noelle will be talking about how to Discover Your Spark and Feel The Joy.
Noelle Kustas, wife, mom of 2, former educator of over 25 years, now the founder and heartbeat behind Rise2ShineCo. Noelle is passionate about empowering women to shine from the inside out because she believes all women are meant to sparkle. She does this as a jewelry stylist and a Certified Transformational Coach, helping women discover their spark (purpose), embrace their authentic self, and equip them to step boldly into the life they are meant to live.
You can follow Noelle on:
IG: @joyful_noelle
IG: @cvbusinessandbubbly
FB: @Rise2ShineCo.
Welcome to S.D. "Stan" Sehested, Author & Advisor.
Stan will be talking about Where Great Ideas Come From-
Hacking Into A More Ingenius Mindset.
Stan is a former executive communication director at several great American companies (three in Houston), an independent publisher and now a public affairs author and advisor. He is skilled at building brands, protecting reputations, and inspiring action. He joins SATURDAY SOUNDBITES to share his insights about how to unlock more imaginative possibilities and make your inner creative voice louder...AKA How creativity can help PR pros break through the noise.
You can follow Stan on:
LinkedIn: https://www.linkedin.com/in/stan-sehested-54727414a
Check out Stan's books-
HATCH MORE GOLDEN IDEAS a.k.a. Push-Button Ingenuity(TM): https://a.co/d/hsGQJbQ
PUSH-BUTTON INGENUITY: https://a.co/d/6ZGZXee
Welcome to Vassia Sarantopoulou, Head Psychologist/ Founder - CEO of AntiLoneliness.
We will be talking about How Perfectionism Is Sabotaging Your Confidence and Visibility.
Vassia Sarantopoulou is a Psychologist and Relationship Counselor with more than 15 years of experience in supporting men and women through adulthood challenges. She is in love with her work and with psychology's infinity. There is no right or wrong, no "normal".
You can learn more about Vassia Sarantopoulou at:
Website: www.antiloneliness.com
Instagram: www.instagram.com/antiloneliness
LinkedIn: www.linkedin.com/in/vassia-sarantopoulou
Facebook: www.facebook.com/antilonelinessproject
Welcome to Dr. Letitia Wright, CEO of Wright Place Studios and Top 100 Crowdfunding Expert.
We will be talking about Engaging Your Audience.
Dr. Letitia Wright is the Executive Producer and host of her nationally syndicated television show Wright Place Television, which is now in its 18th season with the bandwidth expanding over 6.5 millions homes each week in Southern California on Direct TV Channel 64. Wright Place is also seen nationally on DISH on Demand spanning its reach to 60 million plus homes.
At the request of Kim Carter, CNN’s TOP 2016 HERO- Dr. Wright has created the ARE YOU AN ENTREPRENEUR program for previously incarcerated women starting in January 2020.
As America’s Crowdfunding Strategist, Dr. Letitia Wright was part of the 2018 November faculty of the Excellerated Business Schools in Thailand and was invited to President Obama’s Global Entrepreneur Summit Summer 2016.
You can learn more about Dr. Letitia at:
TikTok: https://www.tiktok.com/@yourcrowdfundingexpert
LinkedIn: https://www.linkedin.com/in/drletitiawright/
Facebook: https://www.facebook.com/DrLWright/
Instagram: https://www.instagram.com/drwright1/?hl=en
Welcome to Karsyn Skuter, TikTok Strategist & Manager of Skuter Social.
We will be talking about How To Increase Visibility and Drive Traffic Through TikTok.
Karsyn Skuter is a mom and marketing expert who works with her husband by her side to successfully help businesses achieve incredible growth using the world's hottest short-form video platform, TikTok! What initially started as a fun way to pass the time quickly turned into a full-blown business venture. Karsyn and her husband realized they had a knack for helping businesses grow quickly on TikTok, so they decided to turn it into a business. Karsyn and her husband have helped their clients gain millions of views, hundreds of thousands of followers and thousands of quality leads, so if you're looking to take your business to the next level on TikTok, Karsyn is your go-to gal!
You can learn more about Karsyn at:
Website: www.skutersocial.com
TikTok: tiktok.com/@benandkarsyn
Welcome to Rachel Withers, CEO of Rachel Withers HQ.
We will be talking about Burnout and Mindset.
Rachel Withers helps people around the world make the mindset and lifestyle changes needed to achieve their dreams. As a business strategist, serial entrepreneur, and public speaker, Rachel applies her experience to coach clients toward personal empowerment and thriving careers. She is the founder of the successful fitness concept BalletBeFit, director of a successful property company, and founder and CEO of The Growth Mindset Hub and Business Growth Hub. And runs her digital marketing agency Squad Media.
You can learn more about Rachel at:
Website: https://rachelwithershq.co.uk/
Facebook: https://www.facebook.com/RachelWithersHQ/
Instagram: https://www.instagram.com/rachelwithershq/?hl=en
LinkedIn: https://uk.linkedin.com/in/rachel-withers-1aaa4267
Welcome to Allison Springer, TikTok Manager & Social Media Strategist of Al Meets Social.
We will be talking about TikTok for Business.
Allison is a former teacher turned Social Media Manager Mentor who helps businesses grow with organic social media.
You can learn more about Allison at:
TikTok: https://www.tiktok.com/@al.meets.social;
Instagram: https://www.instagram.com/al.meets.social
Welcome to Marco Salinas, Media and Publishing Consultant of Expert Publishing Associates.
We will be talking about Effective Marketing Strategies and PR Techniques to Help Businesses Grow.
Marco Salinas is an Amazon Best Selling Author and has co-authored a book with the legendary sales and personal development consultant Brian Tracy. He is a long time student of Marketing Legend Dan Kennedy and is a Media and Publishing Consultant himself, having previously hosted a radio show on 930AM the Answer in his hometown of San Antonio, TX and has been interviewed on local TV news affiliates in Houston, San Antonio, and Austin.
Marco is now a podcast producer and host at Business Innovators Radio Network helping small to medium sized businesses to grow through various strategic media marketing assets.
You can learn more about Marco at:
Website: https://expertpublishing.associates/
LinkedIn: https://www.linkedin.com/in/marcosalinas1/
Welcome to Sharice Enis, Marketing Automation Strategist of Sharice & CO.
We will be talking about How To Use Marketing Automation to Grow and Scale Your Business.
Sharice Enis (IN-es) is a sales funnel strategist and designer for coaches and experts. Sharice specializes in creating evergreen sales funnels that help her clients generate passive income and scale their businesses without burning out. Sharice has helped hundreds of clients streamline their marketing into automated systems that sell on autopilot. Through her done for you marketing services she's giving entrepreneurs the hands on support they need to scale their businesses. If you're interested in learning more about how evergreen sales funnels can help you create more time freedom and scale your business, you can connect with Sharice at Shariceandco.com.
You can learn more about Sharice at:
Website: www.shariceandco.com
Instagram: @shariceandco
Facebook: Sharice & CO https://www.facebook.com/sharice.carpenter | LinkedIn: Sharice Enis https://www.linkedin.com/in/sharice-carpenter-enis/
Welcome to Christina Kaye, CEO of Book Boss Academy.
We will be talking about Don’t Wait for That Book to be Published - Book Marketing 101.
Christina Kaye is an award-winning author, author coach, book editor, podcast host, public speaker, and the Founder and CEO of Book Boss Academy. The services offered through her website include author coaching and manuscript editing services, as well as online courses, downloadable resources, templates, and workbooks. It is Christina’s dream to change the narrative surrounding self-publishing and shift the way most people think when it comes to what qualifies someone as an author and what constitutes a great book.
You can learn more about Christina at: https://www.tiktok.com/@bookbossacademy?lang=en
https://www.facebook.com/christinakayeofficial
https://www.linkedin.com/in/christina-kaye-7a0b29191
Strategist & Designer of Studio Guerassio.
We will be talking about The Magic Of Having A Strong Core Brand.
Amanda Guerassio is a brand strategist and designer for freedom seekers and serial entrepreneurs. She helps clarify messy braindumps around what you want your brand to be, and translates those abstract ideas into concrete, aligned visuals through her proven branding process.
You can learn more about Amanda at: https://www.studioguerassio.com
LinkedIn: https://www.linkedin.com/in/amandaguerassio/
Instagram: http://www.instagram.com/studioguerassio
Welcome to Whitney Huff, Website Copywriter + Owner of Words with Whitney.
We will be talking about Marketing: Writing, Copy, and Content.
Whitney started Words with Whitney after freelancing for a few years in all things marketing, public relations, and social media. Whitney is a total Georgia native from her sass to southern drawl…there’s no chance you’d miss it.
She has not one, but two degrees in public relations. After completing undergrad at University of West Georgia, she hopped straight into graduate school at University of Georgia. She HIGHLY does not recommend. Yet, it was a great experience. Being a first generation college student, you can say her education is something she is super proud of.
Through Words with Whitney, she has helped business owners create genuine connections with their audience through copy. She would love to help you too!
You can learn more about Whitney at: www.wordswithwhitney.co and follow her on Instagram.com/wordswithwhitney, Facebook.com/wordswithwhitney, and LinkedIn.com/in/RebeccaWhitneyHuff
Welcome to Jen Rafferty, CEO of Empowered Educator.
Jen will be talking about Becoming An Empowered Educator. So excited to speak about this topic, as she does wellness workshops for educators.
Presenter and author Jen Rafferty started her teaching career as a middle school teacher in Central New York for 15 years. She founded Empowered Educator in 2020 as a response to teacher burnout during the pandemic. Jen is known for bringing her energy, humor and expertise in her presentations while inspiring educators to stay connected to their "why." Jen is a certified Emotional Intelligence Practitioner and is currently pursuing her Ph.D. in Educational Psychology.
You can learn more about Jen at: https://empowerededucator.com/ and follow her on Instagram: https://www.instagram.com/jenrafferty_/?hl=en
Facebook: https://www.facebook.com/theempowerededucator
Welcome to Nick Poninski, Monsieur of Nick Poninski Copywriter.
Nick will be talking about Copywriting. So excited to speak about this topic.
You can learn more about Nick at: www.nickponinski.com and follow him on LinkedIn: https://www.linkedin.com/.../nick-poninski-copywriter...
Instagram: https://www.instagram.com/nick_poninski_copywriter/
Welcome to Ginna Tassanelli, Social Media & Personal Brand Strategist and Coach.
Ginna Tassanelli and her team at HYPE Media, Inc./Stylishly Branded work with high-level experts and businesses to elevate their brand's visibility with influence on social media using a simple rinse and repeat method, The Unapologetically Influential Method™, which allows them to show up more by doing less so that they can generate high quality leads from social media and focus on building a profitable business that serves with impact.
In 2009, Ginna resigned from her ten-year corporate career in advertising at a global media and entertainment company to launch HYPE Media, Inc., a boutique social media agency. Over the last 14 years, HYPE Media has continued to support small businesses with done-for-you social media marketing services.
In addition, over the last several years, through Stylishly Branded, a division of HYPE Media, Inc., Ginna also mentors and coaches women-led business owners in small business marketing strategies, brand development, and image consulting so they too can make an authentic impact with their passion and ignite their influence unapologetically.
Ginna is also an Amazon Bestseller - Overcoming Mediocrity - Stylishly Transformed.
You can learn more about Ginna at: www.gethypemedia.com and follow her on Instagram & Facebook: @stylishlybranded
FB Group: https://www.facebook.com/stylishlybranded
LinkedIn: https://www.linkedin.com/in/ginnatassanelli/
Welcome to Sheleah Reed, Identity Coach and Author.
Sheleah is an Identity Coach and Author who helps others discover their authentic selves and become effective leaders.
Order her debut book, Do You. The Audacity to Live a Bold and Authentic Life. Available now. The book is a self-help/memoir hybrid detailing key stories in her life that made her a thought leader in authentic living and identity.
You can learn more about Sheleah at: sheleah.com and follow her on Instagram & Facebook: @only1sheleah
Welcome to Katie Krupa, Brand Photographer with Katie Logsdon Creative.
Katie is a brand photographer based in Northeast Ohio. She captures vibrant, professional images for service-based entrepreneurs and small business owners so they can show up confidently as an expert and the face of their brand. She believes every leader deserves to feel confident in how they are showing up to grow their brand and business.
We will talking about Brand Photography: Why It’s Important For All Entrepreneurs and Small Businesses. So excited to talk about this!
You can learn more about Katie and her services at: katielogsdoncreative.com and follow her on:
Instagram: @katielogsdoncreative
Facebook: @katielogsdoncreative
Welcome to Peachi Williams, Founder of The Write Mixx and Color Me Brand Ecosystem.
Peachi Williams is also known as the Brand Voice Builder. A copywriter and consultant by trade, she helps businesses build their brands through actionable copy, content, and creative strategy. As the owner of The Write Mixx, she's taken her expertise, launching the Color Me Brand ecosystem to help entrepreneurs and businesses build, brand, and grow.
We will talking about Branding: More Than How You Look. This is a great topic that you won't want to miss!
You can learn more about Peachi and her services at: thewritemixx.com and follow her on:
Instagram: thewritemixx
Instagram: colormybrands
Facebook: Thewritemixx
Welcome to Christi Cooper, the designer and creative strategist behind Cooper & Heart Creative and the I Heart Templates shop. With 23+ years design experience (including 5+ years in online marketing), she helps service-based businesses level up their brands with beautiful, conversion-focused sales pages and websites they LOVE to share.
In this episode, we will talk about How Your Website Helps You Sell. I can't wait to chat about this!
You can learn more about Christi and her services at: https://cooperandheart.com/ and follow her on:
Instagram: https://www.instagram.com/cooperandheart/
Facebook: https://www.facebook.com/cooperandheart/
LinkedIn: https://www.linkedin.com/in/christi-cooper/
Welcome Yuval Ackerman, Ethical Email Copywriter and Strategist of Yuval Ackerman Copywriting!
In this episode, we will talk about How to Sell More and Better With Your Emails - Without Being Sleazy. This will be a great topic to discuss!
You can learn more about Yuval and her services at: www.ackermancopywriting.com and follow her on:
LinkedIn: www.linkedin.com/in/yuvalackerman
Instagram: www.instagram.com/ackermancopywriting
Welcome Swapna Patel, Founder and Stylist of Style Remixx!
In her career of nearly twenty years as a designer, merchandiser and accessories stylist, Swapna has developed an intuitive sense for what fits, flatter and looks FASHIONABLE! From workday to weekend to that special event where you will SHINE, she will make you feel comfortable and polished so you can stop worrying about “what to wear” and start wondering “how to conquer the world."
In this episode, we will talk about How to Leverage the Power of Your Wardrobe to Create a Memorable Personal Brand. I can't wait to talk about this!
You can learn more about Swapna and her services at: www.styleremixx.com and follow her on:
Instagram: @style.remixx
Facebook: Swapna Dhond Patel
Welcome Marcy Amaro, Speaking and Leadership Coach of MA Global Concepts LLC!
Marcy is on a mission to help business, community, and faith leaders change the world through their unique voice with authority, confidence, and charisma.
In this episode, we will talk about Self-leadership, Impact, and Creating a Movement. So excited to talk about this!
You can learn more about Marcy and her services at: marcyamaro.com and follow her on:
Facebook: https://www.facebook.com/MarcyAmaroOfficial
Instagram: https://www.instagram.com/marcy.amaro/
LinkedIn: https://www.linkedin.com/in/marcy-amaro/
Tik Tok: https://www.tiktok.com/@marcy.amaro
Welcome Aashna Makin, Digital Marketer of Superads!
In this episode, we will talk about Performance Marketing- Lead Generation via Paid Ads. So excited to talk about this!
You can learn more about Aashna and her services at:
https://reachaashna.com/
Welcome Whitnee Nicole, Business Coach and Spiritual Mentor of Whitnee Nicole: Coaching!
In this episode, Whitnee discusses masculine and feminine energetics as it relates to business and how to build a business that feels powerfully in alignment for you. Looking forward to talking about this!
You can learn more about Whitnee and her services at:
https://www.facebook.com/whitneet
Welcome Christian Escobedo, Business and Technology Coach at Christian Escobedo Coaching!
In this episode, Christian shares How to Create Cutting Edge Technology Automations to Help With Your Marketing! So excited to talk with him about this!
You can learn more about Christian and his services at:
https://www.facebook.com/ChristianRayEscobedo
Welcome April Hiatt, Owner & Website Designer Extraordinaire at Impactful Online Solutions!
At Impactful Online Solutions, April takes the frustration and overwhelm out of building your website and teaches you exactly how to get your business started so you feel confident to build the business of your dreams and know exactly how to do it!
In this episode, April shares 12 Tips For A More Professional Looking Website...You Created Yourself! We will be discussing website tips for a higher converting website that looks like it was built by a designer. Your website is the face of your business online, make sure it reflects the awesomeness of your business and who you are!
You can learn more about April and her services at https://www.aprilhiatt.com/ and follow her on:
Facebook: https://www.facebook.com/aprilhiattsolutions
LinkedIn: https://www.linkedin.com/in/april-hiatt/
Pinterest: https://www.pinterest.com/aprilhiattsolutions
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Welcome Pamela Stone, CEO of Vision Made Media!
At Vision Made Media, Pamela loves to help women come from the corporate lifestyle and find their passions, their expertise, and their abilities. They help them to define their vision, using several tactics including a vision board, and align themselves to create a successful, powerful business.
In this episode, Pamela tells us How to go from corporate to entrepreneur!
You can learn more about Pamela and her services at https://visionmade.biz/and follow her on Facebook at https://www.facebook.com/profile.php?id=100071270763167
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Welcome Arianna Vazquez-Hernandez, APR, CPC, to Saturday Soundbites! Arianna is an experienced and well-respected public relations and communications professional and shares her expertise in connecting with audiences.
Arianna started her career as a journalist and also worked for Spanish-language media as she refined her skills as a professional communicator. She has worked in the public education space for the majority of her career and created successful and award-winning community engagement campaigns and programs.
Join Veronica and Arianna as they discuss the importance of knowing how to reach your target audience where they are at and crafting messages that will resonate and will drive action. Arianna has presented at numerous conferences and is passionate about sharing her knowledge and insights.
Connect with Arianna on LinkedIn - https://www.linkedin.com/in/gareymu/
Welcome Michele Dye, CEO & Founder of Dyenamic Media, to Saturday Soundbites!
Michele began her career in sports media relations before moving into the marketing space. She is an expert in lead nurturing and quiz funnels and supports entrepreneurs grow their businesses.
In this episode, Michele shares with Veronica tips and insights into the value of email lists, and how to leverage them to make connections with your ideal client and ultimately land the sale.
Her focus is on overall strategies and how to efficiently and effectively grow lists that convert to sales.
Michele is someone you will want to learn from! Tune in.
Welcome Dr. Liz DuBois, Coach & Consultant, to Saturday Soundbites!
Dr. Liz is a passionate advocate for honoring your true self and not being afraid to let it shine in your business.
In this episode of Saturday Soundbites, Dr. Liz shares how you can market yourself authentically and boldly share your message to attract the people who are called to us, and who are going to be a best fit for our business.
She coaches professionals on how to create experiences by positioning things in a particular way to help us grow professionally and in alignment with our calling.
Join Veronica and Dr. Liz as they discuss how we can remove some of the blocks that prevent us from showing up boldly in all aspects of our lives!
Her insights into how to access one’s inner power are inspiring! You don’t want to miss this episode.
Welcome Lia Biscarde, Photo Marketing Specialist with Chrome Photo Co, to Saturday Soundbites!
Photos and images can make or break your brand and they are just as important as the copy you use in your business. Photos are often overlooked, but don’t miss this important opportunity to stand out.
Join Lia and Veronica as they discuss how to leverage photos in not only your marketing, but in all parts of your business. Lia is an expert in photography and offers easy tips on how to step up your photography game on any budget.
Be sure to check out this episode of Saturday Soundbites to learn more about marketing your brand!
Welcome Mags Thomson, content consultant and self-publishing expert, to Saturday Soundbites!
Storytelling and collaboration are hardwired into our DNA as a means to learn and make decisions about the world and our place in it. Mags and Veronica chat about how you can harness the power of that hardwiring and create a genuine human connection with your potential clients or collaborators.
Be sure to tune into this episode and get your learning hat on!
Connect with Mags on LinkedIn @magsthomson.
Welcome Susan Young, CEO, Get In Front Communications, Inc., to Saturday Soundbites! Susan dives right in and shares the strategy behind her storytelling skills and storytelling success. A former radio news reporter, Susan teaches her clients how to connect to the emotion of a story and how it can transform their messaging.
Join Susan and Veronica as they celebrate the art of storytelling and when implemented strategically, how it attracts your ideal client right into your business. Human connection is the key to building rapport and truly attracting dream clients. Susan weaves in the technical aspects of storytelling, neuro linguistic programming, and some energetic work into her programs to help her clients elevate their brand.
Every entrepreneur and business owner will want to tune into this episode!
Be sure connect with Susan Young at sueyoungmedia.com
Welcome Catherine Burch Graham, APR, to Saturday Soundbites!
In this episode, Catherine and Veronica discuss the media relations essentials that will help any entrepreneur pitch to the media in a way that lands them coverage.
Catherine began her successful public relations career as a journalist for CNN, and has seen traditional news turn into an on-demand 24-hour news cycle.
She shares some of her favorite tips from her Top Ten List of media relations essentials such as, pitching to the right reporter, on the right beat, common mistakes made in pitching, and how to leverage trending news.
You will definitely want to turn into this great episode and learn from this talented and experienced PR pro!
Be sure to connect with Catherine on LinkedIn - https://www.linkedin.com/.../catherine-burch-graham-ms...
Welcome Cristina Greenfield to Saturday Soundbites!
Tune in to this awesome episode where Cristina shares her family’s journey with mold in their home, and all of their efforts and hard work to rebuild their lives after losing everything.
Impacted severely by mold, this powerful family, put their health and wellness first, and learned how to rebuild their lives. In sharing her story with others, Cristina created a micro-niche online community and connected with other families in similar situations. The exchange of knowledge and resources is inspiring and truly brought so much value to everyone involved.
Without realizing it, Cristina created a brand focused on helping families rebuild their lives after mold.
Join Veronica and Cristina talk about her family’s journey and what’s next for them!
Learn more at https://linktr.ee/RebuildingRevival.
If you would like to know more about how Veronica can empower your visibility strategy visit us at veronicavsopher.com
Welcome award-winning author, Stacy Padula, and author and former NBA coach, Brett Gunning, to Saturday Soundbites!
These two amazing authors partnered to create a phenomenal children's book series - On The Right Path - to introduce children to the six life-skill pillars: loving others; being unselfish; staying healthy and strong; showing respect; showing forgiveness; and having fun. These are the pillars that can change the trajectory of a child’s life and can create opportunity where none existed before.
Brett and Stacy are committed to showing children the path to achieving their full potential. Both have a passion for helping young adults and believe ins haring wisdom and strategies that can be implemented by children to lead them towards success.
They share with Veronica the process for writing a book, finding the right illustrator, working with a publisher and working with traditional and non-traditional media to spread the message.
If you are ready to start that book that you have been writing in your head, you will want to tune into this episode and learn how Brett and Stacy did it.
You can learn more about the On The Right Path series at https://tinyurl.com/3yr75wrj
If you would like to know more about how Veronica can empower your visibility strategy visit us at veronicavsopher.com
Welcome Marta Spirk Coaching, TEDx Speaker, best-selling book author, podcaster, mom to six-year-old triplets, and empowerment coach.
Marta has cracked the code to landing TEDx talks and shares her experience with supporting TEDx events as an organizer and volunteer, and as a stage speaker herself.
Marta helps women to boost their confidence to pursue their dreams by looking at their most valuable resource: THEMSELVES.
"It is both my passion and mission to give women the permission to succeed, letting their voices be heard to create the impact they were meant to have as they step into their entrepreneurial potential," said Marta.
Join Veronica and Marta as they discuss how TEDx talks can help you support your visibility strategy.
If you would like to know more about how Veronica can empower your visibility strategy visit us at veronicavsopher.com
Welcome Lori Reeves, CEO of Brand Strength to Saturday Soundbites!
Join us as she shares the importance of knowing your brand and how to communicate it to your ideal clients. She is an expert in brand awareness and has great tips and strategies to share with others on how to get and keep the attention of those who will want you and your services the most.
You can learn more about Lori at https://brandstrength.co/
Welcome Blaire Brown, Brand Strategist, to Saturday Soundbites! Blaire is a marketing expert who brings her expertise to our audience.
In this episode Veronica and Blaire discuss how important it is to stay true to your brand to not confuse potential clients and ensure that the RIGHT leads are moving throughout your funnel. This episode is loaded with great ideas!
Blaire has easy strategies and steps that entrepreneurs can implement immediately AND over time can grow their visibility. The next step is the most important - being consistent!
Tune in to learn how to be consistent so you can be the magnet that attracts the perfect client!
Follow Blaire @businessbyblairebrown to learn more and step up your game!
Welcome Lucy Bedewi to Saturday Soundbites! Lucy is a full-time traveler and can be in another country in under 24 hours, with 1 day notice if need be. She is a master copywriter and shares her insights with Veronica on how and why entrepreneurs should determine their brand voice.
You can be fun, humorous and zesty AND have writing that converts like crazy. In fact, by putting your personality into your copy -- you'll notice that it converts EVEN better than any 'safe, bland' copy could have.
She’s inspired by women throwing out the rules and living life on their own terms. “As a full-time traveler myself -- I think it's super inspiring to watch women start companies, get out of bad situations, scale businesses unapologetically and be exactly who they want to be,” said Lucy.
She makes a difference in the world by showing women how to use their voice to create impact. As a copywriter, she considered it her job to give companies that clarity, conciseness, personality, and 'oomph' in their writing so they can sell more, serve others and grow.
Be sure to tune in and follow Lucy to get more juicy tips.
www.instagram.com/mywritehandwoman/
Welcome Steve Feld, Business/Marketing Strategist, to Saturday Soundbites! Steve is the host of the "Biz Coach & Coffee" podcast and joins Veronica to share a few proven strategies on how to grow your business without spending more money on marketing or advertising.
Steve has more than 30 years of extensive senior-level experience in highly competitive industries and is an expert in all aspects of change management, operations, business development, marketing, sales, HR, customer service, leadership, and finance. He is passionate about seeing business owners survive and thrive.
He created and owned six high-six-figure businesses, operated three other businesses generating anywhere from $20 to $35M in gross revenue. Steve also operated divisions for three brand-name Fortune 500 companies. You will want to learn all you can from him.
Steve and Veronica share their insights on how your message is money!
Be sure to check out Steve Feld:
FACEBOOK: https://www.facebook.com/bizcoachsteve
LINKEDIN: https://www.linkedin.com/in/stevefeld
YOUTUBE: https://bit.ly/2AaIeGj
Welcome Ryann Dowdy, Founder of Be in the Room, to Saturday Soundbites! Ryann and Veronica dive deep into how entrepreneurs have to be intentional with their businesses and how challenging this can be when you are just getting started, or when you find yourself in transition.
Your message has to be clear and how you serve people has to be obvious or else your visibility, and therefore your brand, will be misaligned. Ryann shares her journey from a successful corporate professional to a powerhouse of a networker and coach. You will want to take notes and connect with Ryann!
Be sure to check out her website, social media pages, and podcast. www.beintheroom.org
Welcome Ryann Dowdy, Founder of Be in the Room, to Saturday Soundbites!
Ryann and Veronica dive deep into how entrepreneurs have to be intentional with their businesses and how challenging this can be when you are just getting started, or when you find yourself in transition.
Your message has to be clear and how you serve people has to be obvious or else your visibility, and therefore your brand, will be misaligned.
Ryann shares her journey from a successful corporate professional to a powerhouse of a networker and coach. You will want to take notes and connect with Ryann!
Be sure to check out her website, social media pages, and podcast. www.beintheroom.org
If you would like to know more about how Veronica can empower your visibility strategy visit us at veronicavsopher.com
Welcome Alvin Narsey, Business Consultant, to Saturday Soundbites!
Alvin is a successful entrepreneur who launched his amazing coaching business after he walked away from a success career as a pharmacist. He took his extensive knowledge of retail business marketing and now supports other entrepreneurs build systems and processes that support a healthy financial infrastructure.
Alvin shares the mistakes that business owners make that prevent them from improving their business cashflow and profit. He believes in monitoring and reviewing financials on a weekly basis to stay on top of your business.
Join Alvin and Veronica as they talk about how important it is to keep the cash flowing to manage a successful business.
Be sure to follow Alvin at www.facebook.com/alvin.narsey.7.
If you would like to know more about how Veronica can empower your visibility strategy visit us at veronicavsopher.com
Welcome Sheleah D. Reed, APR, to Saturday Soundbites!
Sheleah is a phenomenal storyteller and has known since she was a little girl that she had the gift of painting a story and helping her audience make connections that were authentic and that stirred an emotion.
Join Veronica and Sheleah as they discuss how strong leaders use storytelling to help their teams grow and #protectthebrand! There are so many ways that entrepreneurs can grow in their storytelling skills and Sheleah is the pro you want to learn from.
Be sure to follow Sheleah on LinkedIn and Instagram to find great content!
Welcome Dr. Jan Southern to Saturday Soundbites! Join Jan and Veronica as they talk shop and discuss the importance of a well-designed marketing plan and how it can make or break your business.
Jan shares her experiences in helping business owners identify their marketing needs and how she has helped them save time and resources as they implement their marketing plans.
Jan is the CEO of J. Delsur Marketing and a magazine publisher. She is passionate about using strategy and planning to guide business decisions.
If you would like to know more about how Veronica can empower your visibility strategy visit us at veronicavsopher.com
Welcome Colleen Valadez, Founder & CEO of Preferred Networking Solutions, to Saturday Soundbites. This powerhouse of a networker brings her expertise to the podcast!
She shares how different times zones and oceans between you and your target audience should not be a barrier to growing your brand in your respective space. Colleen is a believer in connecting and even before the pandemic was preaching the importance of growing authentic relationships.
Now that so many of us have gotten used to connecting virtually, we have to rethink how we stand out from the crowd and grow our businesses.
Tune in and learn how to leverage virtual networking events, and how to put your best foot forward in a new community!
In the end if you are connecting others and growing their reach, you will benefit from their connections as well.
Learn more about Colleen Valadez and Preferred Networking Solutions to get connected.
Welcome Lara Schmoisman, CEO & Founder of The Darl, to Saturday Soundbites!
Lara is an experienced marketer and expert who has built an amazing agency, The Darl, that helps clients manage their marketing strategies and build their brand and growth. She shares tips on how to determine if you are ready to sustain a marketing strategy, and what you need to think about before you move forward.
Lara also emphases the need to have a strong "homebase", your website, and be ready to layer on social media platforms to become a leader in your space. She shares that a strong marketing strategy is about two things - algorithms and relevance. You don't want to miss all of her tips!
Join Veronica and Lara as they discuss some of the pitfalls that entrepreneurs and businesses fall into when they don't have all the information they need to launch a powerful marketing campaign that fosters nonstop engagement and increases reach.
Click to get a reminder!
If you would like to know more about how Veronica can empower your visibility strategy visit us at veronicavsopher.com
Welcome Courtney Wolf, CEO Courtney Wolf Coaching, to Saturday Soundbites!
Courtney is passionate about helping people find their voice and ensuring their authenticity shows up in their branding. All too often entrepreneurs and business owners invest time and energy into building a brand, and not doing the work ahead of time that establishes the values of the brand. Without this work, there is a missed opportunity to genuinely connect with their audience.
Join Veronica and Courtney as they discuss the importance of keeping it simple and connecting with your brand. This helps you leverage your messaging to keep your ideal clients engaged. We look to the traditional celebrity brand and see the basic processes they use to keep it simple. We can overlay these processes over our marketing and visibility strategies to get phenomenal results.
Courtney brings her marketing background to her coaching business and works with clients to bring their brands to life. Follow Courtney at www.courtneywolfcoaching.com
If you would like to know more about how Veronica can empower your visibility strategy visit us at veronicavsopher.com
Welcome Dr. Destini Copp to Saturday Soundbites!
Dr. Copp has been helping business owners and entrepreneurs grow their brands and their businesses for years. She has a talent for seeing where efficiencies can be made and how business owners can repurpose their content and add more offerings to their clients. One of the ways she helps them is to introduce them to digital products, regardless of their space or niche.
Join Dr. Copp and Veronica as they discuss the challenges and benefits of setting up systems that grow your brand, grow your offerings and grow your reach with digital products.
This is an episode you won't want to miss! If you are ready to step into the digital space, this episode is for you.
Learn more about Dr. Copp at www.destinicopp.com.
Welcome LouAnn Horstman, Visibility Accelerator Coach, to Saturday Soundbites!
LouAnn is passionate about helping people find their path to joyfulness so they can show up boldly in their visibility strategy. As LouAnn shares, it is more than a logo or a branding guide, it’s about doing the hard work of tapping into your authenticity so you can be who you need to be for the world.
People need to know who you are, what you are about and how you can be of service, regardless of if you have product or provide a service. This needs to be clear in your messaging and your content. Being in touch with this will make your visibility strategy more effective – 100%.
Join Veronica and LouAnn as they discuss some of the challenges of tapping into this awareness and how you can grow in this area.
“People are waiting for your message. Start showing up so you can help those who are ready for you.” – LouAnn Hostman. Learn more about LouAnn at boldlyvisibleyou.com.
Welcome Jen Jones, with Connect and Elevate, to Saturday Soundbites! She uses her skills and expertise to help introverts tap into their gifts to authentically connect with others to grow their businesses.
Jen and Veronica discuss some of the classic challenges that introverts, and extraverts have in both networking in person and virtually. Jen coaches her clients on how to recharge and tap into their natural gifts to be effective, especially with their visibility strategy.
All you introverts, tune into this powerful episode of Saturday Soundbites!
You can learn more about Jen and the strategies she shares with her community on her website - www.connectandelevate.com.
Welcome Kelly Wittman, CEO of Witt and Company to Saturday Soundbites!
Kelly shares her years of experience of helping companies and business owners use strategy to guide their branding efforts. The key to a successful visibility strategy is understanding your brand’s promise and how you want your target audience to experience your brand.
Kelly and Veronica discuss some of the techniques that can be used to identify how your brand is being experienced by others and how it can be refined to maximize your efforts, and ultimately grow your business.
It is more than visuals and it’s more than fonts - it’s about the emotions that your assets evoke. There is a proven process to go through and Kelly shares how she has used that process in the various spaces she has worked in.
Strategy is the name of the game and Kelly is a master player! Tune in to learn from an experienced and successful brand expert.
If you would like to know more about how Veronica can empower your visibility strategy visit us at veronicavsopher.com
Welcome Jenn Trepeck, Health Coach, Business Consultant, Host of Salad with a Side of Fries Podcast to Saturday Soundbites! She shares her expertise on how to podcast like a pro, regardless of your space.
Jenn is described as a “force of nature” in the wellness space. After graduating from the University of Michigan Ross School of Business, Jenn founded Better Life Now LLC while working full time in hedge funds. After over a decade of coaching clients, Jenn started Salad with a Side of Fries Podcast to help pay it forward and reach a larger audience to teach the nutrition education we are all supposed to know but no one ever taught us.
On the subject of business, she helps clients by teaching her critical pieces every entrepreneur should know, how to make your side-hustle into your full-time job, ways to sustainably achieve success without burning out, contemporary networking, and how to prioritize wellness while pursuing their projects.
She and Veronica discuss all you need to know to podcast like a pro and start growing your business and brand. Be sure to be ready to learn!
If you would like to know more about how Veronica can empower your visibility strategy visit us at veronicavsopher.com
Welcome Ziza Natur to Saturday Soundbites! Ziza is a multi-winning musician and writer, and a public speaking and vocal coach.
Ziza is not your regular coach; she is a wacky and vicious artist and entrepreneur who has stepped into her voice and now helps entrepreneurs and professionals learn how to shine and stand out from the crowd with their business.
Join Veronica and Ziza as they discuss how important confidence and voice are to your visibility strategy. Ziza also shares strategies on how to communicate powerfully and find a strong voice for your business.
Join the conversation and step into your business with energy and clarity!
Find Ziza here!
https://www.facebook.com/ziza.natur/
https://www.facebook.com/thevoiceofpowercoaching
https://www.linkedin.com/in/ziza-natur/
If you would like to know more about how Veronica can empower your visibility strategy visit us at veronicavsopher.com
Welcome Ernie Boxall, Keynote Speaker, Coach and Mentor, to Saturday Soundbites!
Ernie shares his expertise as a storyteller. He helps coaches, consultants, business owners and performers tell their stories clearly and confidently so they can secure speaking opportunities and enjoy life without limitations.
Veronica and Ernie will dig deep into the strategies and techniques that will help you show up and improve your visibility strategy!
Join us on this episode and let Ernie help you:
• Turn Up Prepared!
• Stand Up Confidently!
• Speak Up and Perform!
Follow Ernie at www.facebook.com/vigilantestories
If you would like to know more about how Veronica can empower your visibility strategy visit us at veronicavsopher.com
Welcome Natalie Taggart, Launch Coach and Copywriter, to Saturday Soundbites! Natalie helps online entrepreneurs scale their impact and income with a little something she calls The Transformational Launch Method.
She shares with Veronica her methodology for coming along slide her clients and helping them identify the strategy that is perfect for their space and will attract ideal clients. Natalie also shares some of the successes she has helped her clients with, and you will want to tune in to learn!
If you would like to know more about how Veronica can empower your visibility strategy visit us at veronicavsopher.com
Welcome Jeremy Nicolaides to Saturday Soundbites! This veteran film industry executive shares his insights into developing an “A-List” celebrity brand and making sure you the only sensible choice in your niche.
He shares with Veronica how he has helped businesses grow through proven strategies AND execution. Strategy alone will not get you to your desired outcome. Jeremy has seen companies and startups make the same mistakes again and again with their marketing efforts, and he shares how you can avoid making those mistakes.
Join Jeremy and Veronica as they talk shop and give you tips on how to improve your overall business success with an “A-List” celebrity brand.
If you would like to know more about how Veronica can empower your visibility strategy visit us at veronicavsopher.com
Welcome Charmaine Hammond to Saturday Soundbites! Charmaine is a highly sought-after business keynote and workshop speaker, entrepreneur, and author who teaches and advocates the importance of developing trust, healthy relationships and collaboration.
Join Charmaine and Veronica as they discuss the various ways that brands can leverage partnerships and collaborations to not only grow their visibility, but to also grow their revenue. She and her team have more than 30 year's experience in helping other nonprofits grow and she shares her top tips!
Growing your visibility strategy is more than advertising, marketing or public relations, it's also about connecting with others to share your message and purpose. You will want to be ready to take notes!
If you would like to know more about how Veronica can empower your visibility strategy visit us at veronicavsopher.com
Welcome Kristie Kennedy, Image Confidence Expert, to Saturday Soundbites!
Join Kristie and Veronica as they discuss the power of image confidence and how it supports your brand, your work and your business growth. This is key to a successful visibility strategy!
Kristie shares her insights on how leaders and entrepreneurs can turn their can'ts into cans and their dreams into plans. Her life is a testament that you can shift from mediocrity to magnificence one bold step at a time.
Check out Kristie's website at queenfidence.com
If you would like to know more about how Veronica can empower your visibility strategy visit us at veronicavsopher.com
Welcome Angelique Myers Evans, Director of Communications, to Saturday Soundbites! Angelique has had a successful career in communications and in her last few roles has used her vast strategic communications skills in the public service sector.
As entrepreneurs and business owners learn how to grow their brands through their visibility strategy, they can take a page from this talented communicator and writer. Non-profits, governmental agencies and public service organizations also invest time and resources into growing awareness for the services they officer. Learn what works!
No matter your niche or space, we can all learn from this episode's amazing content.
Welcome the talented Vanesa Salinas, book author and former reporter, to Saturday Soundbites!
After a successful career in media, including Spanish-language media, Vanesa began her journey as a writer and launched into a new world of self-publishing. With a focus on bilingual books, she is launching Paloma Latina Books!
Join Veronica and Vanesa as they talk about the challenges and opportunities that come along with self-publishing and the marketing that supports a book release.
Every aspiring author needs to check out this episode.
Welcome Gina Fontaine, Author and Personal Trainer, to Saturday Soundbites!
Many of us are balancing full workloads, side hustles and parenthood, and we can all use some tips on how to find make it all work. Gina is the author of "You Are a Supermom: 5 Ways to Reclaim Your Power and Thrive as a Mom."
Gina Fontaine tried to do everything right. She sacrificed her time, her health, and her happiness for her family. But in the blink of an eye, she found herself divorced, with rebellious kids that pushed back at every turn; to the point where she had to call the cops on her own son.
Like so many other moms, she was pushed to the point of breaking and knew there had to be a better way.
Gina has been able to grow her personal training/fitness business, create resources for entrepreneurs and empower others to reclaim their power. Gina leverages a strong online presence, podcast appearances, and traditional and non-traditional media to grow her brand and share her expertise.
Be sure to tune in!
Check out Gina's site at www.ginafontaine.com
If you would like to know more about how I can help you reach your visibility strategy goals visit https://www.veronicavsopher.com/
Welcome Delia Monk, website and lead generation copywriter, to this episode of Saturday Soundbites.
Delia is a master at finding the "sunshine factor", that which makes your brand more sunny and radiant than others. She is all about OUTSHINING the competition. You should see what she can do with a website!
Delia shares her vast knowledge of lead generation and how she helps clients with their copy so that their words convert into traffic and sales. She taps into her journalism background and uses all of her investigative skills to find the key ingredients that create outstanding copy for clients.
Join Delia and Veronica as they talk about the value of words and how they can create outstanding traffic to your website and create excitement about your brand.
Welcome Chris Greenfield, marketing expert, to Saturday Soundbites! He brings his marketing expertise to the podcast and shares how he has grown and supported successful podcasts in varies spaces.
Join Chris and Veronica as they talk shop and discuss how podcasts can grow your brand and truly bridge various threads of your visibility strategy, including leveraging podcasts to optimize your SEO efforts. If you have always wondered how to get started in podcasting, this is the episode for you.
Chris is a Veteran, entrepreneur, business guru, and a generous mentor!
If you would like to know more about how I can help you reach your visibility strategy goals visit https://www.veronicavsopher.com/
Welcome Joel Schwartzberg, Public Speaking Coach and Author, to Saturday Soundbites! Joel Schwartzberg has been teaching effective presentation techniques for more than 15 years, including in-person and virtual workshops in: 1) identifying and championing key points; 2) elevating points & presence in virtual meetings; and 3) making email more effective.
Joel's unique approach helps both novice and experienced presenters identify, sharpen, and powerfully convey their most important ideas—an ability that is undeniably critical to success.
Joel Schwartzberg is a communications coach and writer whose wide range of clients include American Express, Blue Apron, Blue Cross Blue Shield, State Farm Insurance, the Brennan Center for Justice, Comedy Central, the American Jewish Committee, and North Point Ministries.
He currently serves as Senior Director of Strategic and Executive Communications for a major nonprofit and has held senior-level communication and editorial positions with Nickelodeon, PBS, and Time Inc.
An expert in the practice of successful presentations and point-making, Joel's articles have appeared in Harvard Business Review, Fast Company, Toastmaster Magazine, and The Huffington Post, and he's been the featured guest on many business and communication podcasts. Joel is also a former state and national public speaking champion who was inducted into the National Forensic Association Hall of Fame in 2002.
Joel is the author of two books:
"The Language of Leadership: How to Engage and Inspire Your Team," which Kevin Eikenberry says "will make your communication more purposeful, meaningful, and inspirational,"
"Get to the Point! Sharpen Your Message and Make Your Words Matter," which Seth Godin calls "a manifesto for giving talks that make a difference."
Join Joel and Veronica as they dive deep into how public speaking can support your brand and business!
If you would like to know more about how I can help you reach your visibility strategy goals visit https://www.veronicavsopher.com/
Welcome Kylie Lang, Sales Funnels Strategist to Saturday Soundbites!
If you have ever wondered what a solid and effective sales funnel looks like and how it works, then you don’t want to miss one minute of this episode!
If you have a sales funnel and just want to learn more about improving on the strategy you are using, then you too will be able to watch live and ask your questions.
Kylie Lang brings her expertise to the show and shares her gems on how funnels and quizzes can be the dynamite you need to take your business to the next level.
Join us and drop your questions in the comments.
If you would like to know more about how I can help you reach your visibility strategy goals visit https://www.veronicavsopher.com/
Welcome Felicia Perez, owner of FAR Public Relations, to Saturday Soundbites! Felicia has an incredible background in television news media and has a talent for crafting stories that get "hits."
Felicia is now a full-fledged entrepreneur and is running her own PR agency. Her skills, intuition and deep book of contacts make her one of the top go-to PR pros. She is also a leader in the Houston chapter of PRSA (Public Relations Society of America) and is the 2021 President-Elect.
Join Felicia and Veronica as they exchange tips and strategies that anyone can use to grow their visibility strategy. Using your story to grow your brand and grow your business is one of the easiest things you can do!
You don't want to miss this episode.
If you would like to contact Felicia feel free to email at felicia@farpublicrelations. com
If you would like to know more about how I can help you reach your visibility strategy goals visit https://www.veronicavsopher.com/
Welcome Chloe Tascoff, video marketing expert to Saturday Soundbites! Chloe has used her talents and entrepreneurial mindset to grow a phenomenal video marketing business in the "teachers helping teachers" space, and is highly sought after,
Chloe, a former teacher, saw a need, found a solution, and grew a business. She shares her expertise, suggestions and tip on how to incorporate video marketing into your visibility strategy.
Be sure to tune in and take notes. Class is in session!
For more information on the "InShot" app click here.
To find out how I can help you improve your own visibility strategy you can find me at https://www.veronicavsopher.com .
Welcome Dr. Hailey Arnold to Saturday Soundbites! Dr. Arnold is a chiropractor and functional medicine practitioner; however, she is best described as an entrepreneur.
Constantly finding solutions to problems, Dr. Arnold spends her days formulating nutritional products and genetic tests for children of all ages.
She is an active clinician, educator, public speaker, and published author. With a passion for neurosensory differences and autoimmunity, Dr. Arnold has created multiple businesses that allow children to get healthy naturally.
She believes long-term health truly starts in childhood, and she seeks to educate children (and their parents) in ways that help them make the best decisions about wellness.
Veronica and Dr. Arnold will discuss the challenges and benefits of moving from a brick and mortar model of doing business to the online space. She has created a fabulous business and has taken advantage of the flexibility of running an online business.
Be sure to tune in and learn from this innovative entrepreneur!
https://nutritots.com/
Find out more about how I can help you grow at https://www.veronicavsopher.com
Welcome Amy Jones, President & CEO of O'Connell Robertson to Saturday Soundbites! Amy and Veronica chat about the importance and impact of powerful and effective corporate leadership communications, including timeliness & responsiveness, brand and culture, and the impact of COVID in the C-suite.
Amy brings her years of corporate communication experience to Saturday Soundbites and shares how her strategies can have an impact on your communication and visibility strategy. Learning from a strong corporate leader is like your very own master class! You don't want to miss this episode.
Find out more about how I can help you grow at https://www.veronicavsopher.com
Welcome Sammi Dittloff to Saturday Soundbites! She is a phenomenal writer and storyteller and in this episode she shares some of her strategies to crafting powerful copywriting to truly inspire action. Her skills and talent are unmatched and it is an honor to have her on Saturday Soundbites.
As a life-long writer, she has had her hands in a little of everything and you can always count on high-quality results with Sammi. Join Veronica and Sammi as they talk shop and discuss how the power of words can truly change the trajectory of your brand.
Be ready to take notes and start sharpening your writing skills! This is an episode you won't want to miss. You can learn more about Sammi at www.hisammi.com. Here are some of the books she references, you will want to add them to your library. She also shares some great online resources. Start with the Why - https://amzn.to/3owmcoi. The Elements of Style - https://amzn.to/3irdcgC. Painless 1099 had a campaign called "Don't get F*cked on Self-Employment Taxes" https://www.facebook.com/painless1099/videos/1714658788813033/
How to Read a Book - https://www.chegg.com/textbooks/how-to-read-a-book-1st-edition-9780671212094-0671212095?preSelection=Buy&c_id=sem&utm_source=google&utm_medium=cpc&utm_campaign=tb--long_tail-googleshopping_group7&utm_content=PRODUCT_GROUP&gclid=CjwKCAjwhuCKBhADEiwA1HegOdx2-sR7lok54wzvLq18T1n_6UaHDOOBwTm_Llubtz6qUPCG-B0mCRoCoZ8QAvD_BwE&gclsrc=aw.ds
Sparketype test - https://sparketype.com/sparketest/
Welcome Brooke Young, Professional Speaker, Vocalist, Entrepreneur and Personal Presentation Coach, to Saturday Soundbites! In this episode Brooke shares her expertise on how to use your communications skills to make connections and reach your audience.
She is multi-talented, heart-centered entrepreneur and speaker who creates connections through her own life experiences. Young’s performance journey began at age five, when she began performing in local theatre productions. From that moment onward, her life has been on-stage or camera in some capacity.
Utilizing her broadcast journalism degree, Young was hired by Fox Sports Ohio to provide live sideline coverage for college basketball along with interview hosting, additionally working for Ohio TV news. After a decade-long tenure in regional and professional theatre, she shifted her talents to character performance where she portrayed many of the world’s most beloved characters: from parades, to performances, to a Make-A-Wish opportunity.
Her expertise in communication allows her to not only utilize her dynamic skill set to speak on many topics but she also has the innate power to break through an invisible barrier to speak to those who have an inability to comprehend.
Veronica and Brooke will talk shop and offer strategies and tips to help you grow in this area.
Find out more about how I can help you grow at https://www.veronicavsopher.com
Join us as we take a break from our normal formatting here at Saturday Soundbites and offer you a BONUS Masterclass on storytelling!
Join Veronica V. Sopher as she shares all you need to know about crafting and curating the perfect story to create help your target audience hear you and take action.
You can enjoy other great content like this at www.veronicavsopher.com/learn-from-veronica-v-sopher
Welcome Neha Naik, superstar entrepreneur to Saturday Soundbites! Neha runs four successful businesses, manages several talented teams, is a hands-on mom and does it all like a pro.
Neha shares her journey from corporate executive to entrepreneur and offers strategies on how she is able to balance it all. She truly is an entrepreneur to follow! Neha is active in her Facebook Group and brings value to every audience she engages with. Learn how to does it and how you can do it too!
Be sure to check out her group - Successful CEO Moms. You won't be sorry!
Find out more about how I can help you grow at https://www.veronicavsopher.com
Welcome the talented Dr. Rowena Winkler to Saturday Soundbites! This phenomenal communications pro & Cosmic Catalyst Coach and Realignment Strategist brings the conversation full circle and shares her amazing journey: "From Communication Classroom to Personal Brand."
After leaving her tenured-tracked career in higher education, she tuned into her spiritual gifts to bring light and support to others. Dr. Winkler's insight will open your eyes to what is possible for you and your business. You don't want to miss this great episode!
Find out more about how I can help you grow at https://www.veronicavsopher.com
Welcome Sir Aimezing to Saturday Soundbites! This powerful and insightful best-selling author and motivational speaker is here to drop some knowledge on how we can all step up and be a HERO!
As Sir Aimezing shares, "everyone needs a hero, why can't it be you?" This is a message he travels the country sharing with not only adults but students as well. This talented and successful entrepreneur shares his experiences to help us all tap into the gifts we have to help others.
During this challenging time, it is important that we all take a moment to reflect on who we are for the world.
Find out more about how I can help you grow at https://www.veronicavsopher.com
Welcome the dynamic Christine Rose to Saturday Soundbites! This former news reporter, turned fitness and yoga influencer is an expert at cultivating relationships and building a community on social media.
Join us as she and Veronica discuss the ins and outs of leveraging relationships in the online space to grow a brand and a business. You do not want to miss this powerful chat!
Find out more about how I can help you grow at https://www.veronicavsopher.com/
Welcome Carrie Roper, Multimedia Producer, to Saturday Soundbites! Carrie shares with Veronica the ins and outs of TV pitching for optimal visibility. This is an episode you won't want to miss.
Traditional media has changed their business model significantly in the last few years and when you are working to grow your brand and visibility with TV news, there are few things you need to do to get your story picked up.
Carrie shares her expertise and lessons learned from her years working as a news and television producer, including working on the Ellen Show! She is a master content creator and visual storyteller.
You will want to download this episode and re-listen to it to capture all of the nuggets of information.
Find out more about how I can help you grow at https://www.veronicavsopher.com/
Welcome the creative Viktoria Altman, SEO expert to Saturday Soundbites!
Viktoria Altman is one of a few successful women who have taken control of their brand's online footprint and she shares her skills, talents, and tech savvy with her clients. Listen in as she shares tips on how to EXPLODE YOUR SEO STRATEGY!
By aiming to deliver results based on specific goals and identifying her clients' top competitors, Viktoria Altman is able to draw a blueprint and lay a foundation that is tailored to meet the needs of prospective clients.
As an immigrant, she values the opportunities that entrepreneurship affords anyone who is willing to commit, learn a skill and take action. This has been the bedrock of her business philosophy.
Viktoria is tech savvy and offers expert advice that speaks directly to those in a specific niche, on not only becoming the top of a Google search, but also at the top of identified conversations between peers.
Be sure to check her out at https://bsplegalmarketing.com/ and follow her on Facebook: https://www.facebook.com/brooklynseocompanypro.
Welcome AmyLee Westervelt, Dream Design Coach & Author, to Saturday Soundbites! AmyLee joins Veronica to share insights into Designing Your Dream Life: The Colors Inside of You and how she has reinvented her branding and grown her business and visibility strategy.
This talented coach and author has created products that empower others to dream big, dream profoundly and dream authentically to live the life they were intended to live. She has taken this skill and used it to fuel her vision to write a powerful children's book that launches in just a few weeks.
In this episode, AmyLee shares how her visibility strategy helped her grow in her power and how it has catapulted her to the next level in her business. This episode is going to rock your world!
Welcome the phenomenal Scott Mason, motivational speaker, thought leader and podcaster to Saturday Soundbites!
Scott and Veronica will discuss the extraordinary business of public speaking. Scott is a popular sought after public speaker who shares his insights on living in purpose and the power of resiliency. He grows his visibility through authentic appearances on podcasts, live virtual summits, in-person events (when possible), and through powerful interviews with traditional media.
Be sure to follow Scott Mason on all of his social media channels and download his awesome podcast. "Scott Mason's Purpose Highway" is a space for discussions with entrepreneurs and great thinkers that drive connections toward people's higher purpose -- to build a better self and a better world.
Welcome Michelle Clark, APR, MBA, to Saturday Soundbites with Veronica V. Sopher!
Michelle is currently the Associate Vice Chancellor, of Advancement Strategy and Administration at Texas Christian University. As a former communications professional, Michelle brings to her role some of the key skills and strategies that all professionals can use in their business to maximize their visibility strategy.
In this episode, Michelle will share her process for digital transformation in the world of fundraising and communications; the relationship between communications and fundraising; the relationship between communications and team-building, creating culture, etc.; and the importance of data and analytics in effective communication and building relationships with stakeholders.
This episode will provide you with so many nuggets to help you grow your reach, network and visibility strategy.
Welcome the amazing Kate Volman to Saturday Soundbites! She is sharing her insight into why Personal Branding is Good for Business.
When you are in the service-based business space, being able to stand apart from the competition is key. Kate has used her personal brand to connect with leads and potential collaborators in an authentic way that ensures alignment.
You can find Kate hosting rooms on Club House, going live on Instagram, and also sharing book reviews on YouTube.
Kate's high-energy, strong messaging and readiness to bring value to people helps her stand out on every platform.
You can learn more about Kate at http://katevolman.com and be sure to connect with her on IG and Youtube @katevolman. You can also hear her on Club House @katevolman.
Welcome the amazing manifestor, Sherry Gideons to Saturday Soundbites with Veronica V. Sopher. As the best-selling author of "Mastering Ultimate Thinking, Steps for Transforming to a Powerful Life" and "1 Habit for Entrepreneurial Success", Sherry has become an expert at visibility strategy!
Sherry has an active Facebook community and is a well respected life master consultant and spiritual mindset breakthrough specialists. She is also a transformational speaker and thought leader. Sherry uses podcasts, virtual summits and live events to share her brand, her expertise and to truly live her life's purpose.
Join Sherry May 27-30th at the Dreambuilder's Summit - Manifest Your Destiny. She is one of the three amazing hosts of this phenomenal summit that has more than 45 speakers scheduled to share their expertise, with THREE of the speakers being featured on The Secret!
Saturday Soundbites audience has access to 20% of the VIP All-Access Pass with this link only - https://the-dreambuilders-summit.heysummit.com/tickets/...
Be sure to check out Sherry Gideons at:
www.sherrygideons.com
www.thehighvibenation.com
Facebook Fan Page: www.facebook.com/thehighvibenation
Facebook Community: https://www.facebook.com/groups/thehighvibenationmovement
"Supporting people who are ready to connect and create successful lives that align with their purpose, passion and next level of highest good." - Sherry Gideons
Find out more about how I can help you grow at https://www.veronicavsopher.com/
Get Your Book Published with Stacy Padula
Welcome award-winning author and publisher, Stacy Padula, to Saturday Soundbites. She brings her extensive experience in bringing her creative works to market. Stacy works with many authors and will share her knowledge of both the traditional publishing world and the self-publishing world. Briley & Baxter Publications
Stacy has new and exciting ventures in the works and has a great visibility strategy that she uses to continue the excitement and interest in her books. Be sure to tune in and take notes, you will learn all you need to know to get started!
Learn more about how to get your book published at www.brileybaxterbooks.com
Find out more about how I can help you grow at https://www.veronicavsopher.com/
Welcome Dr. Jacqueline Lambiase to Saturday Soundbites! Dr. Lambiase is a Professor and Department Chair of Strategic Communication at Texas Christian University. Her expertise is in public sector communication and planning, representations of gender, race, and sexualities in media and advertising.
Tune in as Veronica and Dr. Lambiase discuss how your visibility strategy can shape your digital presences, your branding and your message.
Find out more about how I can help you grow at https://www.veronicavsopher.com/
Welcome Jena Bagley to Saturday Soundbites! Jena is an email marketing dynamo and she is going to offer insights into the magic of email marketing and how it can help you grow your visibility and increase your bottom line.
Jena teaches entrepreneurs and creators how to quickly launch their email marketing strategy without the overwhelm. Through email marketing you can connect with your audience and drive them back to your podcast, blog, website or social platforms over and over again, keeping you top of mind. Trust me, Jena has some great tips and strategies to share on this episode of Saturday Soundbites.
You can find out more about Veronica V. Sopher on my website at https://www.veronicavsopher.com/
Welcome, Leslie Rae, co-founder of The Best Life to Saturday Soundbites!
Leslie and Veronica dig deep into the power of using a visibility strategy to connect with your audience and make meaningful relationships. Leslie shares her insights into how this can be the key to growing your business.
Knowing your audience and how to reach them is not always as easy as some think. Leslie and her business partner have created a space for entrepreneurs and business owners to learn strategies and focus their efforts on attracting the RIGHT audience for them.
You can find out more about Veronica V. Sopher on my website at https://www.veronicavsopher.com/
Welcome Andrea Gribble to Saturday Soundbites! Andrea is the Founder and CEO of #SocialSchool4Edu and is a natural-born cheerleader. She has a love for cheering people on, helping them do their best, and shining a spotlight on their accomplishments. In high school, she cheered from the sidelines, but in her career, she celebrates through the use of technology. Helping schools recognize their daily awesomeness and sharing that story with the world is her thing!
Veronica and Andrea talk shop and dive into Andrea's expertise on content marketing and how to reach your target audience. She also shares her entrepreneurship journey and how she uses the membership model to support her clients in reaching their communication goals.
Be sure to take notes and be ready to learn from this amazing entrepreneur and communications expert!
Find me at https://www.veronicavsopher.com/
I share some great tips and strategies from my rich courses and programs available on my website at www.veronicavsopher.com. Be sure to check them out and be ready to learn and grow.
Your visibility strategy deserves your full attention!
Welcome Regeline Gigi Sabbat! Gigi is a motivational speaker, #1 best selling author, life & confidence coach, first-generation Haitian American, CEO and founder of Life Service Center of America, financial expert and the host of Walk with Me Podcast!
On this episode of Saturday Soundbites, Gigi shares her insight into resilient mindset, wealth and business. She provides tips and suggestions on how to grow your business, your team and grow in your own personal leadership.
Be sure to take advantage of Gigi's rich experiences as a leader and coach to grow your overall visibility strategy and make an impact for the world.
Find me at https://www.veronicavsopher.com/
Welcome Laura Bauder, Podcast Expert to Saturday Soundbites. Laura is bringing her vast knowledge of the podcasting industry to the show and will discuss how you can leverage podcasting to GROW your visibility strategy and ultimately GROW your business.
Laura is the founder of The Podcast Vault and works with podcasters at all levels and helps them grow their reach to ensure they have valuable content for listeners. She brings years of experience and is ready to share gems!
Find me at https://www.veronicavsopher.com/
Welcome Jennifer Sargeant with Digital Sargeant! Jennifer is a creative and successful digital marketer and uses her skills to help others grow their business, to get more visibility and teaches them how to get seen in the online space.
In addition to running a successful digital marketing business and tapping into social platforms like TikTok, Jennifer also coaches freelancers through the trenches of growing their business from getting freelance clients to increasing prices so they can live a life of freelance and financial freedom.
Be sure to learn more about Jennifer, her programs and services at www.digitalsargeant.com
Find me at https://www.veronicavsopher.com/
Welcome Brienne Hennessy to Saturday Soundbites. Brienne is a Vocal Empowerment Coach who helps women who require their voices to do their jobs to conquer vocal fatigue, elevate voice wellness & tune into their powerful inner voice to show up as their truest self, & optimize their potential of communicative influence in professional & personal realms.
Brienne shares her journey as a speech pathologist and how it prepared her for a successful coaching career and voice over artist. In this episode she demonstrates with Veronica V. Sopher how to use the instrument of voice to its fullest potential to help you authentically connecting with others. She also shares exercises on keeping your voice healthy is an important part of self-care for any entrepreneur! You can learn more about working with Brienne at www.yourvocalvitality.com.
Find me at https://www.veronicavsopher.com/
Welcome Chip Franks, author and speaker, to Saturday Soundbites! He is a master at visibility and sharing his message of gratitude to make your life more fulfilling. Chip is the Chief Miracle Worker at The Miracle Morning. His passion for helping others find their love of life is truly inspiring.
He is an amazing entrepreneur, author, trainer and speaker! His journey is powerful and we can all learn from his challenges. Chip’s passion raises everyone’s vibe as he shares his story of a near-death experience and the lessons he learned on his journey. Life is a gift and he shows others how to let pain be the purpose that drives happiness and love. Learn more about Chip at www.chipfranks.com, and be sure to read his powerful book Life Lessons From Dad: 101 Ways to Get More From Life (From Someone Who Loves You) available on Amazon - https://amzn.to/3ahbwT3.
Find me at https://www.veronicavsopher.com/
Welcome Matt Zavala, SVP, Creative Director for Edelman in New York City, to Saturday Soundbites!
Matt shares his journey in the creative space and offers insight and tips on how to evolve your career strategy in this space. He has worked on some super exciting projects and campaigns, such as the Dove Real Beauty Campaign, Axe, Suave and many more. He shares his insight into how and why a campaign needs to align the branding, messaging and the importance of a strong visibility strategy!
He shares his insights into what it takes to lead a creative team and how to balance the challenges that come with growing in the creative space. Matt is a life-long learner and continues to set higher and higher standards for this team as they tap into new communication tools. Nothing beats the inside scope on how a large international advertising agency works! Be sure to check out Matt’s LinkedIn Profile to see more of his great work.
Find me at https://www.veronicavsopher.com/
Welcome our guest Katie Brinkley from Next Step Communications to Saturday Soundbites. We talk about the three biggest mistakes your business can make on social media. Katie has a boutique digital marketing agency based just outside Denver in Littleton, Colorado. In today’s saturated digital world, she takes a creative approach to make your brand stand out – and get results. Her work in social advertising dates all the way back to the MySpace era when Katie marketed for music bands. She did not do it for money; she just thought it was fun.
Next Step Social Communications was born in the same way – a side gig that organically became the main show. She loves this work, and it is evident in her unique approach to digital advertising – she is about nurturing a genuine relationship between you and your audience. It is not just about the post; it is about being true to your readers. Digital advertising is an important part of your visibility strategy and her experience and insight are invaluable.
Learn more about Katie Brinkley:
https://www.facebook.com/nextstepsocialcommunications
https://www.nextstepsocialcommunications.com
https://www.linkedin.com/in/katiebrinkley/
Find me at https://www.veronicavsopher.com/
Welcome Melissa Taboada, award-winning journalist, to Saturday Soundbites! Melissa has had a long and successful career as a newspaper reporter and editor for The Austin American-Statesman and several other publications. In this episode, she shares insights into what media looks for in a pitch and how to garner media coverage for your events, programs and services.
We will also chat about trends in traditional and digital media and how businesses can tap into local and national media coverage to grow their reach. Reporters can be a great asset to your business when you can share your story and share what makes it stand out from the rest. Reporters want to cover events and give their own take on the story, and Melissa gives tips on how to ensure your event is covered by media. She also reminds us that media works in the here and now. Time is always of the essence and when relationships are built with sources, reporters are more likely to take your call.
Public relations is a two-way street and reporters value relationships when the tips are compelling, appealing, reliably, timely and exclusive. Thanks to Melissa for sharing her insights with Saturday Soundbites!
Find me at https://www.veronicavsopher.com/
Welcome Trey Serna, Digital Storyteller & Marketer/Former News Anchor to Saturday Soundbites! Trey is sharing his TV news journey, his unexpected transition into TikTok influencer and great tips on how to land your own media coverage.
Be sure to post your questions and be ready to take notes. Trey is going to load you up with great insight and knowledge to help you grow your business with media coverage.
Welcome AmyLee Westervelt, Dream Design Coach & founder of Gratitude and Glamour, to Saturday Soundbites. She is a successful and powerful online entrepreneur who has her pulse on visibility trends and will share how she helps others create their Dream Life!
AmyLee will share tips and insight into Clubhouse - the newest social media platform that is ON FIRE! She is leveraging her visibility on Clubhouse to grow her brand and her business.
She is a mindset expert who works predominantly with empath entrepreneurs. Through her signature programs and coaching she has assisted in the transformation of thousands of business owners from anxious and unaware to empowered and abundant. Her unique law of attraction-centric approach marries gratitude and personal value. She strives to leave her clients with an affinity for the finer things in life and a deep belief in their worthiness for those experiences.
Find me at https://www.veronicavsopher.com/
A big welcome to Vince Warnock, award-winning business and marketing strategist, coach, podcaster, sought-after speaker and author of Chasing the Insights, which is available on Amazon.
Vince has an eclectic background, training as an Electronics and Computer Engineer before broadening into sound engineering, radio announcing, web development, and film until, eventually, marketing.
Currently a full-time author, marketing strategist and coach, Vince was previously the Chief Marketing Officer at Cigna Life Insurance and co-founder of high growth tech startup Common Ledger. With his wealth of knowledge and experience in the marketing industry, Vince gives back regularly through his work with the Marketing Association and as a mentor and tutor.
Join Vince and Veronica as they discuss the basic of Marketing 101 and sharing tips on what every entrepreneur needs to know to have a growth mindset and grow their business!
www.chasingtheinsights.com
Find me at https://www.veronicavsopher.com/
Welcome Deb Wallace with DigiCard to Saturday Soundbites! Deb is the founder of this amazing company and she is going to share her insights on how networking has changed in this COVID world. Virtual networking and collaborations are more important than ever, and your personal brand and digital presences are key to your first impression.
If you are more engaged in the virtual space than you have ever been, tune in and learn from this industry expert. You can learn more about Digicard at www.digitalbiz-card.com!
Find me at https://www.veronicavsopher.com/
Welcome, Monica Ruiz, an award-winning digital marketer to Saturday Soundbites!
She is a senior digital marketing strategist for Starmark, an award-winning agency in South Florida, and Monica also owns Monetize Social Consulting, a marketing firm helping small businesses with social media and advertising campaigns.
For more than eight years she's had her finger on the pulse of social media trends and culture. Her outstanding work for clients has been recognized with a Facebook case study and several American Advertising Awards.
Monica also serves as a contributing writer on eTips and other articles for emerging topics in the industry. She was also a chosen featured speaker at the 3CMA conference and Zapier.
Find me at https://www.veronicavsopher.com/
Welcome Natalie Puglisi, Attorney at Law and founder of the Legal Babe Society! Natalie offers legal insights and tips that every online entrepreneur needs to know.
Natalie opened her own law firm close to 10 years ago and was scared beyond belief. She felt overwhelmed with all of the details of starting her business and thus, like many of us, started her entrepreneurship journey. Natalie dug deep and did the work to not only keep her business legally compliant, but also legally products, and that's when you knew she could help others in the same space.
As a small business attorney she created products and packages designed for online entrepreneurs to meet the needs of the every changing online landscape. You can learn more about Natalie and the Legal Babe Society at www.nataliepuglisi.com
Find me at https://www.veronicavsopher.com/
Welcome Vanessa Wasche, Owner/Founder at On Point Speaking, to discuss "Speaking Your Way to Leadership - A Coach's Perspective." She will be sharing some powerful tips on how to leverage your voice and to craft your message to grow your business.
Vanessa is a powerful coach and is a published writer. Check out some of her latest articles in major national publications: FastCompany - https://tinyurl.com/y4hrlha4 and https://tinyurl.com/y56apdre.
Find me at https://www.veronicavsopher.com/
Welcome Niki Spears to Saturday Soundbites! This amazing inspirational speaker, book author and entrepreneur has leveraged media, podcast appearances, live in-person and virtual events, and now the pandemic to grow her brand and establish a phenomenal following.
Niki is going to share her story and offer tips on how she pivoted her business during 2020 and is more popular than she has ever been.
Niki is also going to give away two of her books to two lucky listeners! Be sure to visit her website at www.nikispears.com and order your book today.
Calling entrepreneurs, business owners, working professionals. If this is you and you are ready to scale your business or legitimize your brand, then you're in the right place. You have found Saturday soundbites. I'm your host, Veronica V Sopher. And every week I bring to you nominal experts where we talk about visibility, strategy, public relations, marketing, advertising, personal branding, and how all those components tie together to help you scale your business.
We talk about earned media, how to reach out to the media, how to get placed in media. I also bring you some great. Reporters that you can tap into. So make sure you tune in there and they talk about the types of stories that they're looking for and how to get your business featured. So make sure you join us Saturday, soundbites.com.
We come together every week. We are ready to share with our community. We want everyone to be successful, and I know you are going to learn lots. Make sure you tune in Saturday soundbites.com and I look forward to connecting with you.