Cyber Beat - the éclat Marketing podcast: Recent Episodes
éclat Marketing
Welcome to Cyber Beat, the éclat Marketing podcast. Every episode we discuss a different aspect of PR and marketing in the cyber security industry.
This month, we're joined by Neil Langridge, marketing director of cyber security VAD e92plus to discuss how cyber security vendors can align their PR and marketing activity with their channel partners. Join us for advice on ensuring messaging and KPIs are on the same page, and how the most valuable kinds of content resources to share with channel partners.
You can also visit https://www.e92plus.com/ for more insight on the cyber security channel.
Welcome to Cyber Beat, the éclat Marketing podcast. Every episode we discuss a different aspect of PR and marketing in the cyber security industry.
This episode, we're joined by Ken Rutsky, go to market consultant and co-host of The Cybersecurity Go To Market Dojo. With businesses having to reprioritize to survive the COVID crisis, we discuss how cyber security vendors need to adjust their approach to ensure their messaging hits home and demonstrates their value.
You can also visit https://kenrutsky.com/ for more of Ken's views and advice.
Welcome to Cyber Beat, the éclat Marketing podcast. Every episode we discuss a different aspect of PR and marketing in the cyber security industry.
This episode, we are joined by Jane Hales, Managing Partner at Sapio Research to share insights into how to create original research projects that will deliver real results. We discuss tips on how to frame questions to receive the strongest results, how to plan a campaign that can be used across PR and marketing activity together, and real examples of successul research projects.
If you're a cyber security vendor pondering how to make an impact with fresh marketing and PR material, you won't want to miss this one.
You can find out more about Sapio at: https://sapioresearch.com/
And you can check out our own study into the impact of thought leadership and original research here: https://www.coderedsecuritypr.com/thought-leadership-ebook/
Welcome to Cyber Beat, the éclat Marketing podcast. Every episode we discuss a different aspect of PR and marketing in the cyber security industry.
This episode, we look inwards as éclat's new Deputy Managing Director Robin Campbell-Burt joins us discuss his experiences taking on a senior management role just before the lockdown came into effect. We also discuss how we've used everything from yoga to RuPaul quiz nights to successfully keep the team productive and connected while we all work from home. Finally, we take a look at what éclat has planned as we continue to grow and develop our speciality in cyber security marketing and PR.
Welcome to Cyber Beat, the éclat Marketing podcast. Every episode we discuss a different aspect of PR and marketing in the cyber security industry.
This episode, we turn our attention to the channel and I'm joined by Justine Cross, Director of EMEA Channels. First of all we discuss successfully keeping your channel actiivty up as lockdown and social distancing measures continue, before moving onto the imortance of good thought leadership in your channel activity.
As the COVID-19 lockdown stretches on, most media outlets have been able to continue functioning with remote working. But with everyone working from home and the pandemic dominating the news agenda, working practices and priorities have changed.
This episode, Berenice Baker, senior editor at the Verdict Group, joins us to discuss how the lockdown has changed the way publications such as Verdict UK work, and the changes PR teams should be making to their outreach strategies.
From WannaCry to Capital One, there have been some huge cyber security stories over the last few years. A data breach or security vulnerability can provide a powerful opportunity for any security vendor positioned to provide insight and advice.
This month I'm joined by éclat Marketing account manager Emily Quick and graduate account executive Ellie Turnell to discuss what it takes to get involved in the story and secure some fantastic coverage.
Welcome back to Cyber Beat. This episode I'm joined by Stephen Pritchard, broadcaster, presenter, videojournalist, producer, writer, photographer and technologist extraordinaire who has worked with titles including the FT, BBC and Infosecurity. Join us as we take a look at how the right kind of content can make or break a story, and how to provide high quality content that journalists can use effectively.
From the breakneck pace to remembering technical info and jargon, entering into the world of cyber security PR can be a daunting prospect. éclat's junior account executives Grace Meaney and Gabby Dunne join the share their experiences and discuss how agencies can best help new recruits settle in and get involved.
This episode we have veteran freelance journalist Jane Bird on hand to share experience and advice from more than 30 years in technology journalism. Writing and editing for titles including Computing, The Sunday Times and the FT, Jane has followed the rise of information technology from a niche pet hobby to the unstoppable force it is today. She joins us to provide insight into creating and pitching a hit cybersecurity story.
From high-profile company data breaches to cyber-attacks from nation states cyber security stories dominated the national news agenda in 2018. But what kinds of cyber stories garnered the most column inches? We worked with Apollo Research to find out. Apollo Research MD Richard Laven joins me to discuss our findings on how the UK national press covered cyber security over the last year.
Visit https://eclat.co.uk/ to download your free copy of our latest eBook to read the full research.
From big name data breaches to nation state cyber attacks, 2018 proved to be a busy year for cyber security stories. We kick off the new year by taking a look back at some of the biggest breaking news events of the year, as well as the opportunities that worked for our clients, and why.
Securing coverage in national publications such as the Financial Times is considered one of the pinnacles of PR. In our first episode we share advice on how cyber security companies can achieve regular, high quality coverage at a national level, drawing on our 19 years of experience in security PR.
For more insight into securing national coverage in the UK press, download our free eBook here: https://eclat.co.uk/how-to-break-into-the-british-national-press