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What is influencer marketing? How influencer marketing can explode your revenue up?

This digital marketing podcast will show you what’s what.

In this episode, Yash Vyas covers all the basics of Influencer marketing. Crank up this exclusive 𝐇𝐮𝐩𝐭𝐞𝐜𝐡 𝐓𝐚𝐥𝐤𝐬 episode as our expert podcaster discusses Influencer Marketing.

𝐓𝐋;𝐃𝐑 If you are wondering what Influencer Marketing is… It’s promoting a brand or product with the help of key leaders, celebrities, and well-known personalities is called influencer marketing, rather than marketing directly to a large group of consumer you can hire an influencer to promote the brand.

💡 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐚𝐭𝐬

⚫ Businesses have started investing in influencer marketing and it is estimated that influencer marketing would be a $10 billion industry by 2020. ⚫ 89% of marketers say ROI from influencer marketing is comparable or better than other marketing channels.

⚫ According to a survey, Instagram is the most impactful channel for influencer marketing followed by YouTube and Facebook.

⚫ 94% of marketers believe that transparency and authenticity are key to influencer marketing success.

⚫ YouTubers are 17 times more engaging and 11 times more extraordinary than mainstream stars.

⚫ Google searches for the term “influencer marketing” grew by 1500% over 3 years.

⚫ Females have been ruling Instagram. According to WARC, four in five Instagram influencers are female.

⚫ micro-influencers have 7x the engagement rate on Instagram when compared to influencers with larger audiences.

💡 𝐓𝐲𝐩𝐞𝐬 𝐨𝐟 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬

-𝐌𝐞𝐠𝐚

-𝐌𝐚𝐜𝐫𝐨

-𝐌𝐢𝐜𝐫𝐨

💡𝐏𝐨𝐩𝐮𝐥𝐚𝐫 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐚𝐦𝐩𝐥𝐞𝐬

Red Bull is a well-known brand that is more focused on influencer marketing, they used to sponsor a lot of content creators, sportspersons, social media influencers, YouTubers. Let me share free names who are promoting Redbull in India.

Indian cricketer KL Rahul, Indian chess player Tania Sachdev, Indian YouTuber, Gaurav Sharma, Indian hockey player Manpreet Singh all of these are red bull’s influencers. And that’s why Redbull is exploding their social media campaigns and marketing strategy.

Which tip did you like the most? Have we missed any?

Let us know your biggest takeaways in the comments.

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Yash Vyas From Huptech Web asks (& answers), What is the importance of social media in business?

This digital marketing podcast will show you what’s what.

𝐓𝐋;𝐃𝐑

💡 What is Social Media Marketing and why is it important for Business?

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, drive website traffic, and many more.

💡 Best Social Media Marketing Strategy: Step-by-Step Guide

Social Media Marketing Step 1: Goals and objectives

The first step to creating a winning strategy is to establish your objectives and goals. Without goals, you can not measure success and ROI.

Social Media Marketing Step 2: Create Quality Content

This process involves digging deep into your brand values as well as researching your audience.

Content is the king and king never compromise...

Social Media Marketing Step 3: Pay Attention to Layout and designing

Social Media Marketing Step 4: Follow current trends

Stay connected with social trends to boost engagement,

well known Brands and influencers are doing the same,

There are certain trends or campaigns where you have to use some hashtags and posts according to that concept, so people love to check the post on that concept so you can utilize that concept according to your brand niche...

Social Media Marketing Step 5: Hold Social Media Contests

Social media contests and giveaways always work either it is social media or any digital marketing platform,

You’ll find the benefits of giveaways can bring you a return on your investment as much, if not more, than any of the aforementioned marketing channels. Below are some of the reasons you might think about running a giveaway.

Social Media Marketing Step 6: Live Sessions

Live streaming is the broadcasting of a real-time, live video to people over the internet. All you need to live stream is an internet-enabled device, like a smartphone or tablet, and a platform to publish on.

Thanks to live streaming tools such as Facebook Live, Instagram Live, Youtube Live, and Periscope for making it easy for anyone to broadcast live video to the world.

Social Media Marketing Step 7: Be Consistent

You have to be consistent with posting on social media, the more you post the more you grow...

but your content should not feel like spam otherwise, you will lose your engagement,

be consistent but keep changing your strategy...

this is the ultimate solution to this problem

Social Media Marketing Step 8: Interact with your followers

There are many ways to interact with your social media connections,

-Try to reply to everyone via inbox

-Respond via comment replies

-create interesting polls

-host Q&A sessions

Social Media Marketing Step 9: Use proper tools for analysis

Track what is working and what is not and also check your competitors' profile and do analysis from their profile too,

it will help you to create the quality of content.

Social Media Marketing Step 10: Distribute your traffic

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Yash Vyas From Huptech Web asks (& answers), What is Digital Marketing? Why is digital marketing important for small businesses? How digital marketing works in 2020?

This digital marketing podcast will show you what’s what.

Crank up this exclusive Huptech Talks episode as our expert podcaster discuss digital marketing strategy and its key ingredients to online success.

TL;DR

If you are wondering what digital marketing is… it's advertising catered through a number of digital channels.

Digital marketing is the form of marketing that exists online through the internet and electronic devices with the help of Channels such as social media, mobile applications, email, web applications, search engines, and websites.

In simple words, it is the way to reach out to a more targeted audience or customers through the internet.

💡 What are the types of Digital Marketing?

Digital marketing has two aces under its sleeves: Online Digital Marketing and Offline Digital Marketing.

💡 What are the 6 steps of a successful Digital Marketing strategy?

• Digital presence
• Targeting the right audience
• Engagement
• Analysis
• Remarketing
• Conversion

Which of these do you recall from back in the day? Have we missed any?

Let us know your biggest takeaways in the comments.

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