What's Working Podcast: Recent Episodes
EZGrowthSchool
In a fast paced business world, what worked yesterday sometimes ends up not working today.
On this podcast, our host Oluwamayowa catches up with some big names in the tech industry to talk about strategies, ideas and operational approach that are working right now. We talk about growth, operations and everything in-between.
Listen and share!
This podcast is brought to you by the #EZGrowthSchool, an out of the box academy grooming business and product growth talent for the world. Learn more at www.growthschool.equilibriumzone.org
Reach us via growthschool@equilibriumzone.org
Growth marketer and hacker, Pelumi Adelowokan of RallyTrade, speaks to EZGrowthSchool learners on the true priorities of a Growth Marketer. He also shares some of his experiences on how to handle growth campaigns for startups.
In this very practical episode, Eden Life's John Analoh shared reasons why data is important in driving growth. He also shares the EXACT data all growth marketers and managers need to stay on top of to provide value to their employers.
The EZ Growth Schoolers take charge of our Twitter account to talk about their growth stories. They also share their favourite growth stories from the various tech companies and startups they have been studying in the school. It's a brilliant discussion that shows how much learning goes on in EZGrowthSchool.
What do you do when you're interested in marketing but studying law? Listen to Growth Queen Mercy Emmanuel of Xend Finance tell you how she transitioned from law into growth and all the fun stuff she did on the way!
From an engineering background to being headhunted for a tech marketing role, Terhile Ikyo share his journey into tech marketing with our growth schoolers in an eye opening and fun discussion.
EZGrowthSchool Alumni Fiyin, speaks with Barakat Olatinwo on her journey in the growth marketing space which has seen her work with a few reputable startups in Nigeria. That discussion leads to Barakat sharing how to make digital products easy to understand for prospective users. This is a treasure trove of ideas for marketers who find it hard to explain what their products do to the common man.
In this episode, Ajibola Olayiwola, marketing guru, entrepreneur and growth rockstar shares some of his tested and trusted secrets on how to grow a brand from the ground up across different mediums. He speaks with EZGrowthSchool alumni Joel Madumere in a very interesting chat, with Oluwamayowa Oshidero stepping in at the end.
This chat with Onyinyechi Nneji, the Product Marketing Manager of Kippa Africa, from earlier in 2022 gives an insight into how the company entered a developing market like Nigeria to introduce a product that Nigerians did not know they needed. Listen to get great insights into how you can break grounds with your unusual idea in the stiff market that is Nigeria.
We are joined by Ayoola Ogunyomi who walks us through How To Leverage Nano Influencers For Company Growth. Ayoola is a Growth and Marketing Professional, passionate about growing people and businesses. He is currently the Head of Marketing and Media at Patricia Technologies.
We are joined with Ayo Aladekomo as she walks us on how to Take Advantage Of Customer Based StoryTelling To Drive Brand Awareness.
Ayo Aladekomo is a creative leader personal and she is the growth Manager at Symplifi.
We are joined with Olabinjo Adeniran as we walks us through what's working; Staying ahead of the curve.
Olabinjo is a seasoned operator in the Nigeria tech ecosystem with over nine years plus experience and he has worked with several start-ups like Flutterwave, Andela, Cowrywise amongst others.
Today, we are joined by Peace Itimi who is a growth mentor for Stax.
She has mentored several start-ups in countries like Egypt, Kenya amongst others. We discussed how to Approach Multi Channel Growth Marketing
Today, Oluwamayowa is joined by Zino who has worked in both startups and the corporate field.
She is an experienced Digital Marketer and has been working in the field for 10 years both in Nigeria and Canada. She currently works in the biggest bank in Canada. They discuss the differences between start-ups and large corporates
Today we are joined by Ifedayo of Paystack, she is on the User- Operations Team. She helps merchants receive their payments seamlessly from their customers and also helps them integrate Paystack into their websites or mobile apps. In this talk, Ifedayo talks about key things 'start-ups' should put into consideration while building for customers.
Today I am joined by Ayomide of Trove Finance. He is a YouTuber, software engineer and the Head of engineering at Trove Finance. Trove Finance helps you invest in companies from across the world, they democratise software stocks. In this talk, Ayomide talks about what he looks out for when employing engineers into his company and what startups should look out for when employing software engineers into their team ultimately.
Cheat Sheet
1. Who Ayomide is? 1:47
2. How Ayomide got into coding and engineering? 2:44
3. What built his engineering experience 4:42
4. Testing how innovative your problem-solving skills are 7:20
5. the one engineer Ayomide hired that was a big mistake 12:09
6. In building an engineering team for a startup, what's the best way to hire a good team? 14:30
7. How the 'passion' trait is important for an engineer to have about a product in the startup? 16:41
8. How stability and focus are needed for the founder and the engineer to be able to build what is needed? 20:11
9. As a founder you have to know when to stop and create a road map for your product and team 24:04
10. The checklist Ayomide uses to employ a software engineer 25:25
Kindly share the podcast.
To be on the show, shoot me an email at o@oluwamayowaoshidero.com.
Marketing is getting your brand to the world! Marketing is one of the key areas of every business, be it a traditional business or a startup. On this podcast, I and Joey talked through marketing in general and what startups are getting wrong with their marketing. Listen in and share! Find Joey here - https://www.linkedin.com/in/josephusayoola/ You can find me here - https://www.linkedin.com/in/oluwamayowaos/
I caught up with Ayodeji Ayankola, an iOS engineer at Konga.com.
We talked about his journey being an iOS developer and then he gave rich insights and a unique perspective on what it takes to build a solid, agile, and continual engineering team.
Listen and do kindly share.
Cheat Sheet
0:00-1:32- Meet Ayodeji
1:33-3:36- More about Ayodeji and his work experience
3:37-5:40- What does it feel like working on a team with millions of users interfering with the product?
6:02-9:59- From the team perspective, what is important when a startup is trying to set up their engineering team into something that is scalable?
10:46-14:49- In the area of the volatility of talent, what can startups do to maintain stability?
14:54-19:16- If you are going to recruit a junior engineer, what will you be looking out for?
Adesanya Tobiloba at 24 has built her company https://www.instagram.com/adireworld/ into a global brand that has gone ahead to design prints for celebrities and prominent individuals beyond the walls of Nigeria. But things didn't start off as rosy, on this episode, Tobiloba shared the back story, challenges and the journey to building her business. One thing she emphasized is: Clarity comes with action. Don't let me be the spoiler here, go listen for yourself. She also talked about issues around:
Role of parents in supporting their entrepreneur child Balancing the advice you receive from people around you Dealing with negative people.
Go listen and share.
From applying to 200 international conferences and getting denied for 175 of them, to writing a 'shitty' email to the governor that actually got his response to learning to self-improve and self-innovate. Two things I picked out from My chat with 26-year-old multiple award-winning and multi-million naira business owner Abideen Olasupo:
- Hard work beats talent when talent doesn't work hard.
- Start where you are, start with what you have and get better as you know and see better.
This 1 hour 2-minute chat will get you fired up, I promise.
Ifeoluwa started a business while on campus, she started earning some money, then she went ahead to declare 'financial independence' to her parents, in other words, she said 'I don't need your money anymore, but, in a nicer way :).
Now she is forced to learn what to do with the money she is making so she doesn't get stranded. Her quest for knowledge was noticed by her family and months later, they started asking her for advice on how to manage their own money.
Ife realised that her message needs to reach more people, but she had to overcome self-doubt to found her new financial literacy brand 'Money Talks With Ife'.
On this podcast, catch up, on my chat with Adegoke Ifeoluwa of 'Money Talks WithIfe' as she shares her journey.
She was kind enough to share some life-changing financial tips for Millenials.
Ife's new book is now available, head to www.instagram.com/moneytalkswithIfe and then click on the link in Bio to order the book!
When you listen to the podcast, please share with me on social media what you picked from this podcast with the Hashtag #MomentsWithOluwamayowa, you can also tag me: @oluwamayowaos on all platforms.
Do you know anyone who has an inspiring story you will like to hear from, please recommend them to be on my podcast? Please send their details and story to me via o@oluwamayowaoshidero.com.
Cheers.
Emmanuel Gbolade is the CEO of Termii.com a startup focused on helping companies, business and startups communicate with customers across SMS and other messaging platforms.
Termii.com recently got accepted to Y Combinator (arguably the best accelerator in the world).
On this episode, we talked about the starting up the journey and the turning point where transformation started out.