HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson: Recent Episodes
The Kingdom
Join the The Kingdom as we cover all things Marketing. We are content marketing experts, combining our social media and digital marketing skills with the powerful HubSpot Sales and Marketing Software. Is your business looking for an advantage that disrupts your marketplace? Find out more at https://www.thekingdom.com.au/hubnspoke
Welcome to episode 60 of HubnSpoke. After a break, Zaahn Johnson and Adam Steinhardt are back to discuss the latest in HubSpot technology to get more sales and leads. In this episode, they discuss the HubSpot Custom Quote tool. Gone are the days of sending a quote on Word and waiting patiently for an answer. The HubSpot quoting tool makes it easy to give prospects exactly what they're looking for.
Collecting signatures and payments has never been easier. The HubSpot quoting tool lets you collect signatures electronically and make payments fast and secure. The good news is it is now possible to have a custom quote that matches your company branding, it can now be customised.
It's a customised HTML document that does need an experienced HubSpot developer to help. The Kingdom has a development team specialising in HubSpot CMS, Hubl, and HTML coding.
Welcome to HubnSpoke episode 58. Part 2 of the analysis of the 11 features of the HubSpot Free CRM that are outstanding and represent sensational value.
Passionate HubSpot users, Adam Steinhardt and Zaahn Johnson investigate the free features including:
It's a two part podcast following the training we delivered for HubSpot Free customers.
As HubSpot Solutions Partners The Kingdom team do loads of sales and onboard training for HubSpot. Normally for paid portals. It's unusual for us to do training on the Free HubSpot CRM, but after preparation, we were legitimately surprised at how powerful the HubSpot CRM really is.
- The chatbot. It's free. Seriously cool. Discover it.
- Live Chat. Everyone should have it. We have over $100,000 of business generated from Live Chat in just one year. Get it. It's free.
- Five active lists. It's the best part of HubSpot. Use the five freebies to set up your sales funnel stats. This feature shouldn't be free.
- List Saving. The ability to save list filters for your team is incredibly powerful. A great tool for productivity. This shouldn't be free either.
- Forms. Easy to make and easy to embed. Hidden fields are priceless for making your segmentation. It should be $9 a month, not free.
- Email integration with the major platforms. Every time you type an email using Gmail or Outlook, it's logged in the CRM. Perfect for consolidated sales communication.
Discover the full blog here https://www.thekingdom.com.au/11-features-of-hubspot-free-crm
Episode 57 - 11 Free Features of the HubSpot Free CRM - Part 1
Episode 57, The Kingdom team of Adam Steinhardt and Zaahn Johnson focus on 11 features of the free HubSpot CRM that should not be free but are.
It's a two part podcast following the training we delivered for HubSpot Free customers.
As HubSpot Solutions Partners The Kingdom team do loads of sales and onboard training for HubSpot. Normally for paid portals. It's unusual for us to do training on the Free HubSpot CRM, but after preparation we were legitimately surprised at how powerful the HubSpot CRM really is.
Episode 57 of HubnSpoke also revealed for the first time the Campaign Warrior software that The Kingdom team have been working on for years of development.
Episode 56 was all about an inbound marketing tips and tricks page, featuring 21 Trade Secrets on website building. We discuss the numbers 15-21 in part 3 on ways to fire up your website with simple innovations.
Are you looking for small ways to make big improvements on your website?
Discover why you should have your search bar front and centre on your website.
Find out why you need to have the Facebook Pixel and Audience re-marketing working for your website.
LinkedIn is coming back. Use its features to your advantage.
Visit the website page here. https://www.thekingdom.com.au/website-trade-secrets-inbound-marketing
Years of working with HubSpot and becoming an Adelaide and Irvine California based HubSpot Platinum Partner, we help you with ways to increase your website engagement.
Episode 55 was all about an inbound marketing tips and tricks page We discuss the numbers 8-14 in part 2 on ways to fire up your website with simple innovations.
Are you looking for small ways to make big improvements on your website?
As Inbound marketing experts and have years of experience in building websites, the HubnSpoke team reveal their trade secrets.
Years of working with HubSpot and becoming an Adelaide and Irvine California based HubSpot Platinum Partner, we help you with ways to increase your website engagement.
Podcast Episode 55 is part 2 of the trendy analysis of inbound website strategies.
Zaahn Johnson and Adam Steinhardt go through items 8-14 on the list of the powerful website marketing tools we deploy daily.
Designed to make your digital marketing generate more leads and sales and get more value from your website.
Visit the website page here.
https://www.thekingdom.com.au/website-trade-secrets-inbound-marketing
https://www.thekingdom.com.au/hubnspoke/episode-55-website-secrets-part-2
Episode 54 was all about a powerhouse web page, featuring 21 Trade Secrets on website building. We discuss the first 7 of 21 ways to fire up your website with simple innovations.
Designed to have an immediate impact, these trade secrets will get you more leads and sales from your website investment.
Visit the website page here.
https://www.thekingdom.com.au/website-trade-secrets-inbound-marketing
Zaahn Johnson and Adam Steinhardt talk in-depth about the first seven ideas, along with a greater explanation of the software tools and websites featured to make your website flourish.
The Kingdom help busy marketing professionals build prestige websites with continuous improvement, so they get value and growth from their technology investment.
The HubnSpoke team are back at it, with Episode 53. In this Episode, Zaahn Johnson and Adam Steinhardt investigate Friction Free Selling.
HubSpot has launched a new accreditation, Frictionless Sales. It's free and a good way to get your sales team more productive.
Here's what HubSpot say about it. "In the world of inbound, businesses are visualized as flywheels instead of funnels. A flywheel is a machine that stores rotational energy, and its spin represents your company's growth. You can increase that growth by adding force to the flywheel or by removing friction from it.
Sales organizations in general have no problem using force. If you want to help your sales team grow better, you need to find ways to remove friction. Learn how to use the frictionless selling framework so that your team can spend more time selling. Also, discover how to align your team with your target buyer and how to transform your team through a culture of learning."
It's free. You can sign up here.
What we are loving Zaahn is a fan of the Hard Bounce feature in HubSpot that automatically builds a list of the hard bouncing emails. It's a neat HubSpot feature that saves time and money.
The Apple iPhone 11 just got released. iPhone pro? Yep. Adam loves the website. Find out why.
Zaahn loved the recent Inbound conference and spoke with enthusiasm about this years speaker line up.
Adam's app of the week was PicMonkey. Zaahn illuminated the cool HubSpot feature that allows you to discover more about what your competitors are publishing.
Episode 52 of HubnSpoke sees the HubSpot expert team of Zaahn Johnson and Adam Steinhardt discuss the all new features of the HubSpot Service Hub.
It's an entirely new part of the HubSpot platform, one that is very exciting for sales and marketing professionals looking to maximize the benefits to their customers.
The HubSpot Service Hub features the new Knowledge Base. If you are looking for a knowledge base for your business, then now is the time to consider HubSpot. Not really replacing those businesses on Zen Desk, but certainly an option for companies that have not got a Knowledge Base in place.
The HubSpot marketing team would be hard at work, introducing Job Tickets to the world, along with the new Conversations part of the tool.
All this makes for a fantastic new part of your HubSpot portal.
Adam and Zaahn have some outstanding tips for Facebook users and HubSpot lead flow operators. Tune in to discover the latest.
Discovering Facebook Workplace Adam Steinhardt and Zaahn Johnson talk about the Facebook Workplace connection with Facebook.
Looking at the home page of a website and investigated the Calls To Action on the page. We examined the webpage information.
Are you making assumptions about your marketing? The Optimization tool allows you to determine which CTAs are working. Do you have enough CTA on your website? Are you tracking the activity of your customers? Look at the Optimization in HubSpot and discover.
To get the most out of your personas, why not role-play the way your persona would approach your website? By doing this, you are better able to investigate and appreciate your website experience from the users perspective.
#GirlBoss, social media expert Zaahn Johnson reached out to other Girl Bosses around the HubSpot world. Nicole Pereira from San Diego, the co-founder, and CMO of Campaign Creators. Nicole had the great idea of a visual journey builder to show how people move through a campaign.
Stuff that makes your day. Does your business have a digital style guide? Make sure you have your web colors, web fonts, email fonts, hashtags stored in your digital style guide.
As websites get bigger, they need to have consistency. A digital style guide keeps your organization on the same page.
This week's special edition, we welcome the veteran of no less than 172 HubCast podcasts, George B Thomas.
We are delighted to have George on the show to discuss his latest move from Impact to Impulse, both major Diamond HubSpot partners in the United States.
In this episode, George talks about the highlights of four years doing the HubCast, as well as how 19 HubSpot certifications have impacted his professional career. George is a HubSpot expert that bleeds orange. Zaahn Johnson and Adam Steinhardt were delighted to discover his stories.
An accredited HubSpot trainer George has consulted to HubSpot customers globally. We discover his adventures as being a polished professional speaker, plus we find out the secrets behind his remarkable show notes.
Discover this charming interview and get a terrific insight into the world of George B Thomas and the HubCast.
We examine the new menu structure of HubSpot, with the unification of the Sales and marketing menu HubSpot now has successfully unified the two different platforms.
We discuss the merits of the new menu and reveal some ways we think HubSpot can improve the menu.
Zaahn is a big favorite of Canva and discusses its benefits as well as giving the thumbs up for the Featured Image being available for the Website and Landing Page HubSpot tool.
The Kingdom team use Canva to reference the latest sizes of social art.
We help HubSpot Partners with some tips on how to manage digital styles, about best ways to get Instagram hashtags working with the HubSpot social tool
Adam talks about the benefits of keyboard customization in iOS and MacOS.
The big reveal in episode 50 is a special guest upcoming.
The Kingdom digital marketing experts and HubSpot Platinum partners dig into the sales CRM benefits of reporting dashboards that allow you to create a competitive environment for your sales team.
HubSpot success is determined by how well you train sales teams. Successful sales conversion means the platform investment is justifiable. No matter how successful the marketing department is, if the sales teams are not closing deals, then HubSpot will fail.
The Kingdom digital marketing team estimate that it takes up to 10 hours of training for sales teams to appreciate and understand the HubSpot CRM.
Zaahn Johnson discusses the desire to have a like button that allows you to acknowledge a note or transaction in the HubSpot Activity Timeline.
We discuss the benefits of having the HubSpot API library extend to email creation as well as announcing the big reveal of what we were doing in our nine-month break, coming up in Episode 50, just two weeks away.
Welcome back to HubnSpoke Episode 47.
After a leave of absence, Adam Steinhardt and Zaahn Johnson return to the HubnSpoke podcast talking about the HubSpot Facebook Ads Add-on.
Facebook ads are very much a part of every day digital marketing life. The power of Facebook grows and grows; now the Audience tool makes a substantial difference.
HubSpot Syncs automatically with the Facebook Ads. Social media expert Zaahn Johnson gives her vote, thumbs up or thumbs down on if the HubSpot Ads add-on is worth it.
We discuss the reporting dashboards. Are you looking for reporting tools for HubSpot? The versatile new reporting tool can be quickly added to dashboards and used for email reports.
Adam is excited about the future of the HubSpot Website Building tools, formerly the HubSpot COS.
Find out more about the power of Lists, plus some helpful tips for businesses that are running more significant HubSpot portals.
Zaahn has a brilliant tip on how to use forms to help your sales team. Discover more...
Are you looking to make the most of your inbound marketing and advertising efforts?
Investigating Reporting - Clever reporting tricks to maximizing ROI.
Inbound marketing is the process of attracting people to your website with engaging content. In this episode, we look into the benefits of Inbound Marketing and the statistics that it presents to help you refine what is working for your digital marketing.
For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016) (Source: https://www.hubspot.com/marketing-statistics)
It is one of the great benefits of digital marketing vs. traditional advertising like television and radio. Digital marketing gives you accurate feedback on the performance of everything you are doing. This allows you to refine your efforts.
Discover how using your triggers and stats to get you results, or find the weaknesses.
Find out how you can make use of the data that can give you clues as to what is going on with your marketing.
88% of marketers want to know how to measure their return on investment for social media activities. (Social Media Examiner, 2015) (Source: https://www.hubspot.com/marketing-statistics)
How can you use stats to appreciate your weaknesses and strengths?
Let us say you get 150 clicks from your Facebook ad clicks, but only one conversion on the landing page? We help you understand where the weaknesses are.
In today's episode 45 of HubnSpoke we ask the question, What is the best automated sales and marketing tool for business? The answer is none of them if you don't plan to make a significant investment in training and change management.
The business case for automated sales and marketing software programs is compelling. We are talking about software like HubSpot, Marketo, Infusionsoft, Pardot, and Eloqua. These platforms can make a significant difference to your business.
But you must invest the time required to deploy and training your staff on the programs.
Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating. (Autopilot, 2015)
(Source: https://www.hubspot.com/marketing-statistics)
Without a dedicated investment in time, then the platform will not be successfully deployed, and the results will not come, through no fault of the software. Training on the systems is critical and needs to be ongoing, consistent and in pace with the deployment speed of mar-tech innovations.
HubSpot what is a remarkable tool its power is substantial with so much power comes the need to ensure that the operators understand how to
Fortunately how is what makes it easier for us by providing free certification classes
All marketing people working with sales and marketing software, like HubSpot should have the inbound sales and inbound marketing certifications.
This is what the HubSpot Academy says about its inbound certification.
"HubSpot Academy's free Inbound Certification course consists of twelve class lectures that span the four stages of the inbound methodology. From optimizing your website, to landing page anatomy, to honing your inbound sales skills, this free certification course covers the basics of what inbound is all about."
http://certification.hubspot.com/inbound-certification
These certifications provide a strong understanding of the methodology behind inbound marketing and help you unlock the digital marketing power of content marketing.
The HubSpot sales and marketing platform has powerful tools. But you must have the skills to understand how to use them.
We also discussed Last Pass the handy password saving tool that makes it easier to remember your passwords.
Are you creating evergreen content? Evergreen content is content that has an unlimited shelf life.
Ideally, you wish to create content that is rising the Google search engine rankings. It takes a long time to get your pages ranked on Google.
If you are producing content that is helpful to your prospects, then your content is always helpful.
The longevity of most content, particularly if it is not related to a short term sale or a season means that many of your website pages are solving customer problems for a long time.
Inbound marketing is the process of using content to guide your prospects down the sales funnel on your site. It's the process of attracting people, then engaging them with useful content, and converting them into appropriate actions and offers.
Finally the process of then delighting them by actually having them as customers.
75% of HubSpot's blog views and 90% of blog leads come from old posts.
(HubSpot, 2014) (Source: https://www.hubspot.com/marketing-statistics)
The first step it to always make sure you're answering people's questions, providing content that is relevant to the people coming to your website. Engaging, entertaining, educating, visually attractive, strong content, not just wishy-washy words on pages.
Keyword focused, making sure that you're going to capture people's attention, I guess. If it's content that you're posting on social media, with a link back to your website, making sure that visual is strong, with really catchy headline
I think that's critical. If you're going to get ROI out of inbound marketing, you have to create content. Make sure that content is evergreen then you can use social media to post the content to the world on a regular and consistent schedule.
The reason why we now have to take this on board and embrace it is that the world of sales has completely changed.
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
(Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics)
The consumers have all the power. They're the ones who can read the websites, discover, and learn what's out there all the websites of the world.
As business people, it's absolutely part of your job now to create content and provide information to the customers via your website.
Most importantly, you've got to go ahead and go through the process of creating content for your website. If you want to get ROI, you've just got to do it.
Let's put that into perspective. It's all well and good to say, "Let's create content," but let's talk about actual volumes of content. We're not talking about a page a month, a blog a month. We're talking about a blog a day, making it evergreen means the investment last for a long time.
It's the HubnSpoke flashback episode. We go back to the basics of the reason why we have a podcast. Why is it called Hub and Spoke?
Creating the content on your website is the central point. From here you are able to publish your content and distribute them through social media channels.
Inbound marketing is all about getting more leads and sales from your website. But what is your strategy to get your content out there?
Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts.
(HubSpot, 2015) (Source: https://www.hubspot.com/marketing-statistics)
Publishing content with links back to your website via social media generates leads traffic. Free traffic that you would otherwise only get through using ad engines like Google Adwords and Facebook paid to advertise.
Push out your content to as many different locations as possible, making sure you have a link back to the website. This is the Hub and Spoke publishing theory.
Discover more in episode 43 of HubnSpoke with Adam Steinhardt and Zaahn Johnson.
Are you wondering about the power of Facebook marketing? Is your business using Facebook to its full power? Are you wondering if Facebook is a business tool?
A common assumption is that Facebook is not for B2B, but how do you know if you have never tried it?
Facebook pixel tracking remarketing is a powerful tool for all businesses. One of the great benefits of digital advertising, as opposed to traditional advertising, is it has the added benefit of being completely trackable.
Facebook continues to have the most engaged users -- 70% log on daily, including 43% who do so several times a day.
(Pew Research Center, 2015) (Source: https://www.hubspot.com/marketing-statistics)
Facebook ads give you immediate feedback on your ads and the capacity to change.
Adam Steinhardt and Zaahn Johnson talk about Instagram Live. An excellent way to promote your business now with live video.
Instagram stories are such a great way to discover more about customers.
Are you using the Chrome internet browser? Are you taking advantage of the Chrome extensions? Find some fantastic extensions can power up your Chrome internet browser.
Are you falling victim to assumption marketing? Remove assumptions and fear from your digital marketing and just get started and learn as you go.
Discover more about assumption marketing and how it can hurt your business.
The future of digital marketing is impossible to predict. Use the learnings of your social media experiences to craft your next campaign.
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We look at the different ways that have spot can show that you have sales lead activity on your website.
How do you more sales and leads from HubSpot?
Discover 6 Tips to get your sales team firing.
Is your HubSpot Lead Scoring turned on and functioned?
By using the email tool, you can dig deep into the data that your inbound marketing leads that are creating.
80% of marketers report their lead generation efforts are only slightly or somewhat effective. (BrightTALK, 2015)
(Source: https://www.hubspot.com/marketing-statistics)
The HubSpot Smart List tool allows you to view website pages and emails. Creating list will produce segmented data that you can then Nurture.
Scanning this list will then allow your sales team to discover who has looked at your website and provide different lead nurturing programs.
Sales teams are now able to learn to help them determine how far down the sales funnel their prospects are.
The process of doing this is known as growth hacking.
Growth Hacking as defind by wikipaedia.
"Those who specialise in growth hacking use various types of marketing and product iterations—rapidly testing persuasive copy, email marketing, SEO and viral strategies, among others, with a purpose to increase the conversion rate and achieve rapid growth of the user base. "
https://en.wikipedia.org/wiki/Growth_hacking
If you are looking for a competitive advantage in your digital sales and marketing speak to The Kingdom today.
The HubnSpoke team of CEO, Adam Steinhardt and social media expert, Zaahn Johnson talk about the form guide on HubSpot forms.
The HubSpot form tool is a key to the success of your inbound marketing sales-lead generating website.
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What is the HubSpot Form Tool?
This is what HubSpot say about their form tool.
Build custom forms that connect to your contacts database.
Easily create custom forms in seconds, and start converting anonymous visitors into qualified leads.
Just drag and drop the questions you want to ask right into place – no technical expertise necessary. Create custom fields, or select from a dozen different field types such as open text fields, dropdowns menus, radio select buttons, check boxes, and more. Then add your form to any HubSpot landing page, or embed it on to any external website.
https://www.hubspot.com/products/marketing/forms
Having the form tool optimised will ensure that you are harvesting critical data that you can use to nurture your prospects and convert them into customers.
Why only four forms? Surprisingly, there is a strong belief that you only should be considering four forms for your automated sales and marketing platform.
One is the contact us form. Everybody has and needs a contact us form. But what are the other three?
Then three other forms that match the stage of your data in your sales funnel.
Top of Funnel, Middle of Funnel and Bottom of the funnel are powerful concepts. (TOFU, MOFU, BOFU)
Click here to discover more about TOFU, MOFU and BOFU.
Relive HubnSpoke Episode 2 - Understanding TOFU
These are the inbound marketing stages, known as the awareness, consideration and decision stages.
What is Inbound Marketing? Find out more here. Each stage should have their separate forms.
Progressive polling is a vital part of the HubSpot pro and enterprise solutions that allow you to harvest more data from your prospect every time they fill out a form.
This is a fundamental difference in the power of digital marketing by comparison to traditional marketing.
If HubSpot recognises the user's cookie, previously captured fields are replaced by new more qualifying questions.
Each time a form is submitted progressive polling represents new fields encouraging your prospect to contribute data that helps you understand more about them
The more your sales prospect trust you, the greater the amount of data you can progressively harvest from them.
Growth Hacker, Zaahn Johnson today talks about the workflows recipe tool which is a super helpful way of building a word for recipe for your business
Use the workflow recipe tools to create the basic workflow, and from there you can clone and improve your workflow strategy quickly.
Is Inbound Marketing the same as Content Marketing?
Is there such a thing as Inbound Content Marketing?
So what is the difference? Should you do both inbound marketing and content marketing? Do you need both?
Are you using traditional media and want to get better at digital advertising but are not sure where to start?
In Episode 39 of HubnSpoke, our inbound marketing expert team of Zaahn Johnson and Adam Steinhardt dig deep into the power of digital marketing and which marketing methods do what best.
So what exactly is inbound marketing?
Inbound marketing is the process of using essential elements of your website to attract then guide your prospects down the sales funnel on your website.
It's the process engaging them with helpful website information. With well placed and appropriate calls to action and relevant email nurturing offers, inbound marketing helps your prospects on their journey of trust.
Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts.
(HubSpot, 2015) (Source: https://www.hubspot.com/marketing-statistics)
This is where the HubSpot automated sales and marketing software is so strong, as it provides you with the tools to get digital marketing done more efficiently.
Many users find that HubSpot is better than Wordpress for Inbound marketing. Wordpress is a common platform for creating websites.
Especially if you are wanting an automated sales and marketing platform with a CRM built in.
So where does content marketing fit in?
What is Content Marketing? Wikipaedia defines content marketing as Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: * Attract attention and generate leads * Expand their customer base * Generate or Increase online sales * Increase brand awareness or credibility * Engage an online community of users
Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need.
source: https://en.wikipedia.org/wiki/Content_marketing
It's critical, if you're going to get ROI out of inbound marketing, you have to create content.
The consumers have all the power. They're the ones who can read the websites, discover, and learn what's out there all the websites of the world.
96% of B2B buyers want content with more input from industry thought leaders.
(Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics)
For businesses, it's absolutely part of your job now to create content and provide information to the customers via your website.
This week we look at two revamped tools, Basecamp and Wordswag. Plus our team of HubSpot experts dig deep into the HubSpot Workflows tool with bold new ways to make the tool more powerful.
Today we discuss three important and oft-forgotten web pages your website must have but probably does not. These are the three most important pages to drive valuable organic web SEO traffic.
After years of being a leading advertising agency and award-winning inbound marketing agency, The Kingdom team have seen plenty of websites. We have created website pages using Wordpress, and HubSpot.
In doing our free inbound marketing assessments, we often dig deep into the effectiveness of a website's sales-making ability.
Some sites are excellent at lead generation, but most are missing the search engine optimisation mark altogether.
Are you wondering how you can improve your website and assist your prospects in coming down the inbound sales funnel?
66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
(HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)
Are you concerned that your digital marketing needs to be better as your traditional marketing falls away?
Inbound marketing expert and CEO, Adam Steinhardt and Social Media expert Zaahn Johnson, discuss these must-have pages to get more clicks:
- Price
- Team Pages
- Company reviews
Do you have this in your content marketing solutions? Does your website answer these critical inbound sales creating questions?
B2B researchers do 12 searches on average prior to engaging on a specific brand's site.
(Google, 2014) (Source: https://www.hubspot.com/marketing-statistics)
These pages are essential to helping your prospects trust you, and getting website conversions.
The Kingdom team, fresh from their time in San Diego, talk up some powerful changes to Facebook as well as discovering A/B testing is super important.
Discover more...
What is Inbound Marketing?
How Do You Get Content Marketing Working In Your Business?
The Sales Funnel Explained
In this edition of HubnSpoke, we investigate how and when is the best time to use Hashtags and @ mentions with your social media platforms.
The Kingdom Social Media Expert, Zaahn Johnson and CEO Adam Steinhardt, help you understand the best way to get maximum social media impact for your business communications.
Do you want to get a competitive advantage from Content Marketing?
An effective social media strategy makes content marketing more robust. Find out why Hashtags are so important.
63% of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family.
(Pew Research Center, 2015) (Source: https://www.hubspot.com/marketing-statistics)
We also discuss some innovative changes to the HubSpot Lead Scoring tool.
Our dedicated inbound marketing expert team help you appreciate the power of Web codes using hexadecimal RGB codes.
San Diego was the location as over 4000 social media, content marketing, inbound marketing, podcast, and digital sales and marketing experts from all over the globe gathered for Social Media Marketing World 2017.
The Kingdom's inbound marketing expertsZaahn Johnson and Adam Steinhardt were in the thick of the action. Here is what they had to say about it:
Social Media Marketing World 2017 is the world's largest social media marketing conference. By attending, you'll make connections with 120+ of the world's top social media pros (plus 3,000 of your peers), and you'll discover amazing ideas that'll transform your social media marketing.
Did we agree? We sure did, It was a fantastic conference. In this episode, we discuss our key takeaways from the conference.
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Facebook, continues to be the mightiest social media of them all, especially as the advertising options for knowledgeable digital marketing experts continues to thrive.
If you are looking for the winner of the big traditional marketing vs. digital marketing showdown, then there can be no doubt that presently, Facebook is the heavyweight champion.
In the past two years, content consumption on Facebook has increased 57%.
(HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)
Digital ad influence is increasing all the time, and with the recent addition of being able to create an audience for your Facebook visitors, it gets even better.
Facebook continues to have the most engaged users -- 70% log on daily, including 43% who do so several times a day.
(Pew Research Center, 2015) (Source: https://www.hubspot.com/marketing-statistics)
In every episode of HubnSpoke we assess the pros and cons of HubSpot. This week Adam is seeking computational capacity on properties for the deals section on the HubSpot Free CRM. The ability to perform simple math computations would be remarkable. Zaahn Johnson, is wanting the ability to add people to the call queues.
If you are looking for training and help on the HubSpot platform, then we are here to help. Simply book in a time with Adam Steinhardt to work out your training needs.
The Kingdom inbound marketing experts discuss the five essential elements for a successful blog. Are you wondering how to get started with blogging?
What is the difference between a blog and a regular website page?
A blog provides commentary and allows you greater flexibility in presenting your content marketing.
A website page is typically something that is more formal that is not likely to change over time.
Zaahn Johnson, social media expert and CEO, Adam Steinhardt discuss the differences in this edition of the HubnSpoke podcast.
72% of marketers say relevant content creation was the most effective SEO tactic.
(Ascend2, 2015) (Source: https://www.hubspot.com/marketing-statistics)
So how do you make your blog get social media engagement to get maximum impact?
Your blogging needs to have a purpose. Purpose is likely to give your content marketing more structure.
Having a purpose for your blog is important. But more importantly is, get started writing. Once you start writing, you can stumble across your purpose. Start first, then discover your purpose.
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Make sure that your blog has many calls to action on the text.
Pull quotes make your blog more attractive.
Pull quotes can be extracted from any part of your blog or added in as quotes.
Use a headline graphic so that the social media postings that you do have graphical images that have text on the graphic, this will increase the engagement of your blog when used in social media.
How do you optimise your content marketing for keyword search engine terms?
There are plenty of keyword researching tools available on the Internet, but we discuss the good old-fashioned method of just searching Google to see who you are competing against.
In this episode we also investigate the power of the HubSpot import contacts feature. Zaahn Johnson has a brilliant idea about the way the suggestion to change emails for the HubSpot list tool automatically.
The tool of the week includes found a helpful search utility available for Mac OS, called Found.
Are you a HubSpot user? Chief Executive Officer, Adam Steinhardt and social media expert, Zaahn Johnson discover the five different List that every HubSpot portal should have.
Let's investigate some must have lists for your HubSpot portal.
The customer lifecycle stage list This is a must have where you have the list of your clients this allows you to quickly push out the latest news about your organisation to customers that are familiar with you.
This can also be used with the HubSpot smart fields, which allow you to provide different content to different lists.
Number of Opened Email Lists. Create a list from the opened emails by contacts in your HubSpot Portal is a powerful tool. This shows the number of emails that your customers have opened.
55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like.
(Content Marketing Institute, 2015) (Source: https://www.hubspot.com/marketing-statistics)
Number of Website Pages visited. A powerful inbound marketing lead nurturing list is building the number of website pages that your customers have visited. This provides you with the real understanding of who has been on your website and allows you to segment your customers into a meaningful sales funnel.
Discover why MOFU is important to your lead nurturing process.
Building Twitter Lists. Is Zaahn Johnson social media expert talks about the using Twitter and lists, built with the power of the HubSpot progressive polling forms.
This is inbound marketing working at its best. Find out how Inbound marketing can power a lead generating website.
Creating content marketing that tracks your results in the chance to learn more and more about the prospect
As such you can make a list and follow those people that have filled out the Twitter property.
90 Day Rengagement We also build lists of contacts who have not been on your website for 90 days, which then allows you to enrol them into a workflow and send them to welcome back emails.
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We investigate the new features movie that HubSpot has created to show off the new features in the platform.
As part of our HubSpot feature requests, we would like to sort the blog listings. Zaahn has the innovative idea for HubSpot to integrate Canva, the powerful web-based graphic tool.
We applaude HubSpot in their use of surveys to get feedback on the platform.
To finish off this episode of HubnSpoke, we investigate the growthbot.net tool invented by the founder of Dharmesh Shah by artificial intelligence can make marketing easier and more powerful.
Zaahn talks up the power of Pinterest as a way to get great ideas for creating content.
We investigate The Why behind what you are what you are doing with your inbound marketing, content marketing and any marketing.
This may be a huge episode, but if we focus on what you are doing and why you are doing it.
What is your Why? Why are you looking to purchase or have HubSpot? What is the point?
Inbound marketing is powerful, creates sales and leads, but Why do you want those benefits? What goes first? What is the priority?
80% of marketers report their lead generation efforts are only slightly or somewhat effective.
(BrightTALK, 2015) (Source: https://www.hubspot.com/marketing-statistics)
Once you have the why sorted for your marketing, then you can plan successfully and attack your digital marketing plan with vigour.
Why creates motivation; Motivation leads to the process. The process leads to metrics that allow you to track your performance.
SMART goals make this an easy way to discover you why.
Specific
Measurable
Attainable
Realistic
Timely.
Download The cheat sheet on how to get your Smart goals working.
As you plan for a new year, quarter, or month, it's time to determine your SMART marketing goals.
SMART is a methodology that helps you establish concrete and achievable goals.
65% of marketers say generating traffic and leads is their top challenge.
(HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)
To help you align your marketing efforts with SMART goals, HubSpot built this marketing planning template that you can download for free.
It'll accurately help you:
• Easily summarise your ultimate marketing goals
• Automatically calculate your greatest marketing need
• Set a deadline for meeting your annual, quarterly, or monthly goals
• Start creating your new goals with this free template by filling out the form!
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Zaahn may have had her best question on the show ever, listen in to discover what it was.
The decision making people need to be in the room to make the decision of your why.
Listen to Episode 32 to find out why management buy-in is super important to ensure that you why is working.
Zaahn digs deep into the marketing library and Discovers a ten day Social Media eBook to help. Discover the summary of the eBook here.
How to Master Facebook Marketing in 10 Days
"Clearly, Facebook has become a key marketing piece for business success. But how do you make that happen on limited time and budget? That's where this online ebook comes into play.
In the HubSpot #GirlBoss section, Zaahn Johnson wants a simple view of the email feeds that are going out via workflows. Adam Steinhardt thinks it would be good to have a sandbox for the HubSpot workflow environment.
The HubnSpoke podcast team of Zaahn Johnson and Adam Steinhardt talk about Five Hidden Keys to HubSpot Success.
How do you ensure HubSpot is successful for your business?
We take the SMART acronym and turn it on its head to get a new perspective on how to make HubSpot and inbound marketing work for your business.
S = Sales Training
M = Management Buy In
A = Application
R = Remove the Haters
T = Time, give it time
If you are not sure what HubSpot is, you can discover a demonstration movie here.
S = Sales Training Sales Training is critical. There is no magic wand in HubSpot. Sales people are the ultimate determinate of your success. Sales training is critical. HubSpot will get your more leads, but your business will only grow if you sales people recognise and act on those leads.
The HubSpot sales and marketing platform, when deployed correctly, will deliver more leads to your sales team. To maximise your HubSpot investment, your sales team will need to be able to convert.
How much is HubSpot? It is a sizable investment, leading many people to question whether it's worth it. "Is HubSpot worth the money? Will HubSpot work?" The fact is, a well-supported HubSpot portal will generate more leads. But is your sales force able to convert them?
As a sales leader, are you lost in the marketing technology age? Marketing tech and predictive data only work for your sales team if you know how to use it.
Your team needs to be on the cutting edge of marketing technology. HubSpot gives you the tools to fire up your ageing sales skills.
Sales and marketing have changed in the last decade. It's now the not-so-golden-age of Seller Beware.
The Buyer now has all the power, and they are not about to give it back.
It is strongly recommended that your business has HubSpot training, or works on retainer with a HubSpot Partner, like The Kingdom.
M = Management Has your company management team bought into the inbound marketing process? Executive management needs to fully support and understand the process inbound marketing and digital marketing. That means allocating the time, resources, and budget to allow your marketing team or HubSpot partner to develop the portal. A company who spends 6 months and a couple thousand on their HubSpot portal won't see the value, because they never invested fully in HubSpot or gave it the opportunity to succeed.
A = Application The more determined your organisation is to succeed, the better inbound marketing will work for you. Great HubSpot and inbound marketing happens when the entire organisation is brought on board and the marketing and sales team work together to get their customer's questions answered and their site fine-tuned into a lead-generating sales funnel.
R = Remove the haters HubSpot deployment means change management. This can intimidate some employees that are entrenched in their old ways. Communication and extra training is needed to inspire them. Failing to do this results in a destructive force that can ruin your best intentions from the inside. Removing these naysayers from the HubSpot implementation and its oversight is absolutely critical to success. For haters that can't be sent on their way, try adapting your language and approach to get their buy-in.
T = Time. HubSpot Needs Time Inbound marketing needs time. The HubSpot feature set is robust and extensive. It takes time to master the tools. It takes time to create your website content. It takes time for content marketing to gain traction with Google Search Engines.
B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads.
(Pepper Global, 2014) (Source: https://www.hubspot.com/marketing-statistics)
HubSpot is not like traditional media. It takes time to gain momentum.
Time is one of the fundamental difference between digital media and traditional media. Many people ask what is better digital or traditional?
Find out the answer here.
Many people ask "What does HubSpot do?" It creates leads by being a more capable platform for your website and digital marketing activities.
In this episode, we discuss the new HubSpot integrations that have just been released.
We speak about the Enthusem integration with HubSpot and hot off the Google Alerts list, Instapage. Instapage is an interesting way to create custom landing pages, quickly.
Want to learn more?
Discover these popular blog articles:
How To Get Content Marketing Happening In Your Business
How An Inbound Marketing Stategy Can Make A Beautiful Website
5 Free Sales Resources To Fire Up Your Sales Team
On this episode of the popular HubSpot podcast, HubnSpoke, the content marketing team of Adam Steinhardt and Zaahn Johnson investigate why your business should update your website every single day.
The old way of building a website based on a long drawn out project that lasts for six months then is done with for years is over.
A great lead generating website should be built every day.
Each day your business gets new inbound questions. Are you answering them?
The more questions you get, the more pages your website should have.
81% of shoppers conduct online research before making big purchases.
(Retailing Today, 2014) (Source: https://www.hubspot.com/marketing-statistics)
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Inbound marketing is the process of using content to guide your prospects down the sales funnel on your website. It's the process of attracting people, then engaging them with useful content, and converting them into appropriate actions and offers, then delighting them by actually having them as customers.
The world of sales has completely changed. The consumers have all the power. They're the ones who can read the websites, discover, and learn what's out there from the internet.
As business people, it's absolutely part of your job now to create content and provide information to the customers via your website. If your business does not guide your customers down the sales funnel, then your competitors will.
I think that's critical. If you're going to get ROI out of inbound marketing, you have to create content. You have to do it. We are seeing a lot of businesses that are saying, .I'd like to do inbound marketing, content marketing, but I'm not overly keen on doing anything." It doesn't work that way.
Discover why your business should be aware of their power consider growth driven design principles.
If you are analysing the results on a day by day basis for your website, then you are able to tweak and improve your site based on that data.
This process is known as growth driven design and it results in a website that is growing all the time.
Your business should be learning from the questions that you get on a daily basis then creating the answers, The more pages you get, the greater your footprint and the better chance you have of being found by Google.
We discuss features on HubSpot including an explanation as to why APIs are so important to the world of cloud computing.
You are now able to pin relevant timeline posts to the top of your timeline notes. This is a handy new feature in the HubSpot CRM.
The Kingdom provides training for sales teams and the HubSpot CRM. Discover more about HubSpot training courses here.
Content vs. marketing automation? What comes first? Our Inbound marketing experts, Adam Steinhardt and Zaahn Johnson discuss powerful marketing automation workflows, or is it content marketing?
What should be created first?
Discover five helpful workflows that your HubSpot portal must have to maximise your sales funnel activity.
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
(Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics)
Find out what the optimum level of content that you need in your HubSpot Sales and Marketing automation stack firing more sales leads for your business.
Discover why lead scoring is so important for the HubSpot Pro and Enterprise portals. If you have it, then its a must have to use to maximise your automation processes.
We discover some engaging ways to use the HubSpot CRM filters to ensure your deal pipeline is easily kept up to date.
Zaahn has a brilliant idea of being able to download the HubSpot Academy accreditation content to watch offline.
We also discovered a brand new quiz by the HubSpot Academy quiz.
"Get in the game with the Inbound Speed Round!
Are you ready to compete against the clock to become a digital marketing trivia all-star! In HubSpot Academy's first-ever trivia game, you get 2 minutes to answer as many digital marketing related questions as you can. Proud of your score? Publish it to the public leaderboard and challenge your friends!"
Check it out here http://academy.hubspot.com/marketing-trivia-game
Email marketing is a critical part of your content marketing strategy. Many businesses use tools like Mailchimp to send email. In Episode 29 of HubnSpoke, our inbound marketing experts, Managing Director Adam Steinhardt and Zaahn Johnson deep dive into the HubSpot Email tool.
What did they find?
They discovered 10 powerful features that put Mailchimp to shame, and have HubSpot users glowing with sales and marketing software domination pride.
So are you using your HubSpot email tool to its maximum ability?
When was the last time you did a deep dive on the HubSpot email tool? Over time, loads of additional email tweaks and improvements have surfaced.
Nothing less than ten forgotten features of the HubSpot email tool that improve your email reach and allow you to get smarter with intelligent email marketing analysis.
10 Impressive Features of HubSpot Email Sending Tool 1 - The "don't send to low engagement list" feature. This feature is a special list compiled by people who have not engaged with 12 consecutive emails. Click it to filter out your email list and have a clearer selection of contacts to get better stats on engagement, not polluted by the non-openers.
2 - Updated analytics -
3 - Click Maps to see where contact click. This is a cool feature. HubSpot shows you where people click, and a list of the specific contacts that clicked there.
4 - Time spent viewing the email - discover how many seconds your contacts are viewing your email for.
5 - Checking device types - mobile or desktop. HubSpot can show you the what is more popular.
6 - Link clicking data - see who is clicking on your emails and what links they are choosing. This powerful feature throws up fresh sales leads with every email.
7 - Subject line Emojis. Use emojis to power up the impact of your email subject line. The Kingdom team are going to go to start A/B testing? Which Emoji is going to win.
8 - Smart Headlines, tailor your subject to lifecycle stages, or members of a list. Trick up your subject header to be relevant.
9 - HubSpot Smart Send. When sending a HubSpot email, there is an option called Smart Send you can choose to send your email to your contact/list during their time zone instead of yours.
10 - Email, Send to more. A simple way to send the same email again to different lists.
One-third of millennial workers are comfortable using emojis to communicate with a direct manager or senior executive.
(Adobe, 2015) (Source: https://www.hubspot.com/marketing-statistics)
Did you know the HubSpot file manager has been revamped? It now includes a free Shutterstock subscription. Our content marketing experts discover the difference between the free Shutterstock library and the paid library.
Are you an owner of an Apple iPad Pro? We get super excited about this simple device. Discover more.
Subscribe now to HubnSpoke, the podcast for HubSpot users wanting more from HubSpot.
People often wonder how much the HubSpot investment costs? One of the hidden challenges when deploying HubSpot is the effort required affect change management with your team members.
Any powerful marketing technology software platform is difficult to implement. The greater the complexity, the greater the marketing power.
It's a part of the challenges of a changing media landscape of traditional media vs. digital media. It requires different tools, and those new tools can create fear. Getting content marketing working in your organisation can be challenging, but the rewards are great when you do. Organic sales and more traffic is the result.
Discover how Content Marketing can help your business here...
Only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last year.
(Content Marketing Institute, 2015) (Source: https://www.hubspot.com/marketing-statistics)
The Kingdom inbound marketing experts, Adam Steinhardt and Zaahn Johnson analyse the significant challenges of having your team accept change.
The HubSpot training tools are there to help, and they are a powerful way to provide your team with outstanding sales and marketing training. The HubSpot accreditations are a strong incentive for your staff to improve their digital marketing professional development.
B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.
(HubSpot, 2015) (Source: https://www.hubspot.com/marketing-statistics)
Importantly your management and employees need to appreciate what HubSpot does do fully.
How much does HubSpot cost? If you are wondering how much HubSpot costs, then we provide the price here, but if you would like to understand more about the change management investment needs, please feel welcome to speak with us.
If you would like HubSpot sales training or a HubSpot free trialto help you improve your understanding, then The Kingdom has a range of consulting services to help.
We also discuss some powerful tools including Full Page Screen Capture discovered from a great article by Donna Moritz
Zaahn Johnson loves progressive polling, find out why.
High excitement with The Kingdom, HubSpot workflow programmers as we discovered ways to improve the fulfilment of the Company Name, Associated Name, Name Fields. This is a highly confusing part of HubSpot and the following two workflows will make your portal easier to understand for users.
Simply place these two workflows in your portal and the Marketing name fields will make more sense.
If you would like a free inbound marketing assessment, please click here.
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The Kingdom content marketing experts are back in the same room in Adelaide today, in the pre-Valentines Day edition of HubnSpoke.
Last week, while in the USA, the team recorded the HubnSPoke Podcast with Call Recorder for Skype.
Are you looking at building a new website? Did you know that you can only ever have two of the following attributes? We talk about Speed, Quality and Price and why you only really ever get to pick two.
In building a website, you are creating a computer program that has significant time requirements to be unique.
Many remarkable lead generating websites have a fantastic mix of content that helps the customer and answers their questions.
Is your website solving problems for your clients? Is your website generating inbound leads? Are you putting creative design ahead of the ability your site has to assist in resolving problems?
It is one thing to have a high creative graphic design, but if your message is lost or non-existent, then you need a revamp. Your website is a vital tool for generating leads and traffic, so getting it right is key to making your sales funnel remarkable.
65% of marketers say generating traffic and leads is their top challenge.
(HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)
Have you discovered Growth Driven Design. Growth Driven design is a way to grow your website with a consistent process of analysis. Discover more here.
In this episode we send Valentines Day cards to our favourite HubSpot features, find out what Zaahn is loving and why.
Have you seen the Calling Queue in HubSpot? We feature this part of the HubSpot Sales Tool to drive leads to your sales and marketing tool.
Is your sales and marketing team discovering the HubSpot Academy? Find super compelling content, all free at the HubSpot marketing library.
If you would like to know more about how The Kingdom can help you get the right balance of speed, price and quality for your website, sign up for an inbound marketing assessment, below.
The HubnSpoke team of Adam Steinhardt and Zaahn Johnson are separated across the Pacific again this week, but that can't stop them from speaking about inbound marketing best practices.
The dynamic duo are committed to creating the best inbound websites using the powerful HubSpot toolkit. But as powerful as HubSpot is, you still need to know exactly what questions a customer will be asking to ensure you have the answers ready for them to find.
Take it away, Adam Steinhardt and Zaahn Johnson.
Full blog available here - http://bit.ly/2kUSEQk
In this episode the HubnSpoke team of Adam Steinhardt and Zaahn Johnson collaborate across international waters to discuss one of the most common pitfalls of business blogging and social media strategy - poor quality images.
From California, Adam provides his best tips for making your brand consistent using some incredibly powerful and easy to use apps, before handing it over to social guru Zaahn back in Adelaide to discuss whether Instagram is a necessary part of your business social media strategy.
Let’s delve right in as Adam Steinhardt and Zaahn Johnson look at how good imagery can take your message further.
Full blog available here: http://bit.ly/2jsNcov
How does ice cream relate to your sales funnel? In the digital age, it's all about building trust with your potential buyer through your website. But how do you know how to attract them to your website to begin with? How can you engage with your consumers in alignment with their buyer's journey?
This is where the sales funnel comes in.
So what is TOFU, MOFU and BOFU and how does it relate to the journey your customers go on when going down your marketing funnel?
TOFU, or Top of Funnel, is related to the pages and blogs on your website that introduce your business.
MOFU, or Middle of the Funnel, is that section of the sales funnel that is all about the consideration of the features and benefits of your product or service.
This is the part of the sales funnel that has your prospects considering if they trust you and your business enough to move forward to the purchasing stage.
Bottom of the sales and marketing funnel refers to those website pages that aid prospects with their transactional purchasing decisions.
So where does the ice cream come into it? The Kingdom Operations Director, Zaahn Johnson and Managing Director Adam Steinhardt have invented the ice cream on top of your sales funnel.
Discover what this ice cream marketing concept is all about.
Plus in this edition, Adam comes up with a fresh idea for a HubSpot innovation, whilst Zaahn has her #girlboss impediment fixed on the spot... find out more by listening here...
Content marketing and e-commerce experts, Zaahn Johnson and Adam Steinhardt discuss the power of HubSpot when working in conjunction with the global e-commerce platform, Shopify.
Everyone should have an e-commerce site. Having your goods and services available online is a powerful way to increase your sites SEO, Google rankings.
In this episode, we discuss five reasons to consider getting Shopify working with HubSpot.
How do you reconnect with abandon cart owners? HubSpot is the perfect tool to nurture you back to the top of the sales funnel.
HubSpot Workflows are a powerful way to take lists from your e-commerce store. Create Lists from the Shopify website pages that your prospects visit.
Discover the power of seeing visiting contacts view your site. With HubSpot you can see who is on your site, checking out your comm pages.
The great thing is that you don't need to have products to sell online. Services are well suited to Shopify. Shopify collections allow you to create a digital catalogue for your business.
E-commerce platforms are perfect for answering the question of "How much your services costs". By educating your prospects, they gain trust and are more likely to purchase from you.
Content marketing done well with HubSpot is your salesperson. A Shopify eCommerce site is your digital storefront. The two of them are the perfect integration.
This week we love the Website analytics on HubSpot and the Sales Meeting tool. Find out more here.
Are you a HubSpot user looking to get the most out of the powerful sales and marketing software platform. The HubnSpoke team is here to help you with all your inbound marketing challenges. Are you wanting to get more leads and sales from your content marketing?
Managing Director Adam Steinhardt and Social Media Expert Zaahn Johnson dig deep into the hidden features of HubSpot.
This weeks features is a brand new feature from Inbound 2016, the Lead Flows function.
Lead Flows allow you to easily create pop up windows to harvest email leads. Lead Flows is a part of the Marketing Free platform from HubSpot.
A lead flow is HubSpot's take on a pop-up form. There are three components to a lead flow --- the callout (initial pop-up, with a button), the form (which appears once the button in the callout is clicked), and the thank-you message.
You can now create four types of lead flows.
This is how HubSpot described it in their press release on November 9, 2016.
Lead Flows, a part of the former Leadin product, allows HubSpot Marketing customers to create pop-up forms. But, are pop-up forms truly inbound? It really depends on the intention and execution -- but non-interruptive or annoying pop-ups can be inbound, and the data proves they work.
AWeber found that using a pop-up form for obtaining blog subscribers converted 1375% better than a traditional form.
For more data, and what truly makes a pop-up form inbound read this post on should marketers use pop-up forms?
Within HubSpot now you can create your own pop-up forms, and easily insert them on your content. To get started just head to the Products & Add-on screen and click "activate" under Lead Flows. Once activated a new options called Lead Flows will display under the Content menu and will guide you through the form creation process.
Are you looking for a database storage option for you HubSpot content? Our inbound marketing experts dig into the power of HubsDb three months after it was released.
Are you a HubSpot customer? Would you like a free audit on the performance of your HubSpot Portal? We provide free audit and recommendations.
Welcome back to HubnSpoke, Managing Director, Adam Steinhardt and Social Media wizard, Zaahn Johnson are kicking off 2017 with plenty of engaging automated sales and marketing conversation.
In this episode, we deep dive into the brand new releases from HubSpot over the Christmas break. The HubSpot Marketing tool has had an overhaul, which we discuss.
Adam spent his holidays travelling to Las Vegas for the massive CES show and reports back on what he is liking in the world of electronics, science and commerce.
If you are looking for more flexibility with your HubSpot list tool, we discover the changes and how it affects you.
Zaahn Johnson as a social media expert is super excited about the formal launch of the HubSpot Facebook Ads integration.
The HubSpot projects and CRM Pipelines come under the microscope as we investigate the best way for teams to use the HubSpot too.
The HubnSpoke team of Adam Steinhardt and Zaahn Johnson are here to round up the year of exciting technology developments in Inbound Marketing for 2016, with a particular focus upon HubSpot, a powerful cloud-based sales and marketing platform.
The year has flown past at an incredible speed, in no small part to ever-evolving HubSpot platform and the Mar-Tech tools it engages with. The Kingdom have been working hard all year to dig deep into the diverse software tools and understand how HubSpot can add even more power to the sales and marketing of global business.
So without further ado, Adam Steinhardt and Zaahn Johnson present their 12 Coolest Mar-Tech Tools of 2016.
Full blog available here - http://bit.ly/2icCPkI
The HubnSpoke team of Adam Steinhardt and Zaahn Johnson are back once again to continue their mission to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform.
HubSpot’s diverse set of software tools can mean that even the most experienced HubSpotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across the sales, marketing and CRM tools, allowing you to maximise the effectiveness of inbound methodology in new and dynamic ways.
Managing Director Adam Steinhardt absolutely loves the powerful anayltics features in HubSpot and looks this week at how to get the most out of the Lead Scoring tool.
Full blog available here - http://bit.ly/2hcuBuc
HubnSpoke team of Adam Steinhardt and Zaahn Johnson return to continue their mission in this edition, to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform.
HubSpot’s diverse set of software tools can mean that even the most experienced Hubspotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across the sales, marketing and CRM, allowing you to maximise the effectiveness of inbound methodology in new and dynamic ways.
Social Media Expert, Zaahn Johnson takes the lead this week, with an in-depth examination of the hidden power of HubSpot integration, Bit.ly:
Understanding Bit.ly Bit.ly was first established in 2008 as a tool with a very practical purpose - to shorten URLs for Twitter. Originally, it broke links down into 8 characters to give you more character space. That function remains a defining feature of bit.ly but, things have now evolved beyond Twitter and the function persists as an even more valueable tool.
The bit.ly website is free to use to a certain point, but there are paid tiers to getting the most out of it. The most powerful aspect of bit.ly is that it stores all of the links you shorten. Beyond that, you can also see the number of clicks the link has had.
How To Use Bit.ly You can connect your indeividual bit.ly account to HubSpot, so what this means if you don’t connect your account to HubSpot and your links get shortened they become Hubs.ly links. Bit.ly have allowed businesses to purchase their own domain for their platform, though before you go and purchase your own personalized links, you’ll want to do your research on what competitive advantage you can gain from it will be.
One thing to consider is whether using a Hubs.ly link is going to reveal to your competitors that you are using the HubSpot platform, potentially giving away a serious competitive advantage you have in the market. When you can utilize the same functionality, while remaining ambiguous when you post, it won't be a feature for everyone.
HubnSpoke team of Adam Steinhardt and Zaahn Johnson embark on a new mission in this edition, to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform.
HubSpot’s diverse set of software tools can mean that even the most experienced Hubspotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across the sales, marketing and CRM, allowing you to maximise the effectiveness of inbound methodology in new and dynamic ways.
Are you getting the most out of the full breadth of HubSpot features? We begin our examination with a common confusion amongst Hubspotters in the marketing and sales funnel:
A Closer Look At The Lifecycle Stages Tool This is both an underrated and misunderstood feature of HubSpot, discoverable in both the Sales and Marketing dashboards in Contact Properties. It is also one of the most important features, as it really is the driver of HubSpot’s true power.
Unsure why? Let us explain.
At its core, HubSpot is about creating websites that generate leads for your business. Using the inbound methodology, people will discover your website, learn about your business, begin to trust you as a source of information and then become a lead for you to do business with.
There are two sorts of leads in the HubSpot sales funnel: Sales Qualified Leads (SQL) and Marketing Qualified Leads (MQL). SQL are those entered into the system by your sales staff. They have done the work, they have created the interest and will hopefully be able to nurture this lead into a customer through their direct contact with them.
In this edition of the HubnSpoke Podcast for sales and marketing professionals we take a closer look at the new Sales Tools recently revealed as part of the HubSpot CRM at Inbound 2016.
HubSpot is cloud-based, sales and marketing software that provides a remarkable suite of tools to grow your business with. The sales power of the HubSpot platform is massive and growing in incredible innovative and exciting ways. Just like in content marketing, HubSpot channels inbound methodology to help you turbo-charge your sales team.
The HubSpot Growth Stack closes the loop between your marketing and sales teams.Track your entire marketing and sales funnel from first website visit to closed deal and beyond.With the HubSpot Growth Stack, your marketing and sales teams share contacts, customer data, dashboards, reports, and pipelines in one place.
Looking to power up your sales team? Look no further than these impressive new features:
Inbound 2016 had so many remarkable moments. In this edition of the HubnSpoke Podcast for sales and marketing professionals, we investigate some of the hidden gems of one of the biggest marketing conferences in the world.
We focus on the content marketing power of HubSpot. HubSpot is cloud-based, sales and marketing software that provides a remarkable suite of tools to grow your business with.
The HubSpot Growth Stack is a powerful combination of cloud-based software tools, which when combined with inbound marketing generates more leads and sales for your business.
One impressive new feature is the HubsDB. The HubsDB feature, for HubSpot website subscribers, gives the ability to serve data up to websites via a flat file database. Our HubSpot API development team have been working with HubsDB all week and are excited about the impact it can have on the HubSpot marketing software.
HubsDB extends the capabilities of a HubSpot COS programmer, making HubSpot templates so much more powerful.
Discover the new features of HubSpot from Inbound 16 here.
Managing Director Adam Steinhardt and social media expert Zaahn Johnson guide you through clever ways to use HubsDB.
HubSpot describe HubsDB as:
Database-driven pages, now in the HubSpot Website Platform. Power your product listings, team resources, events, and website with HubDB. Connect your website to your entire funnel and drive growth from visitors to customers.
After a hilarious moment in the show when Zaahn dominates the boss, we then moved on to discussion about the new HubSpot Lead Flows.
We extend our commentary on the HubSpot new mobile app. Find out which two key features we think are missing from the new HubSpot iOS mobile app. It's available from the Apple iTunes Store.
Discover what Zaahn would do if she were the #girlboss of HubSpot.
We discuss the remarkable HubSpot Inbound sales and marketing conference. Attended by over 19,000 people last week in Boston. Managing Director Adam Steinhardt and Social Media Expert, Zaahn Johnson was there to see the latest and greatest in sales and marketing.
HubSpot launched it's new Growth Stack. A combination of CRM, Sales and Marketing tools in one powerful cloud application. Our HubSpot experts analysed the new features of HubSpot that we liked the look of, at the same time taking the crystal ball to the future of content marketing.
We are loving the new HubSpot Content Analyser Tool. Discover more of the new HubSpot features we like, or see the complete list of HubSpot changes here.
At the Inbound 16 event, The Kingdom won the International Grand Prize for Innovation for HubSpot. We talk about what this means for your business.
Our inbound marketing experts discuss the things they would change and the event features that impressed them, including their favourite keynote presentation.
The entire episode was done with no mention of politics, as we are Australian and the past is the past!
In episode 13 of HubnSpoke, we investigate Live Chat Apps that work with HubSpot, and see if they can have a postive impact on your inbound marketing efforts.
Live chat is popular with the corporates of the world, so is it time for your business to get it working on your website?
Zaahn Johnson and Adam Steinhardt discuss the power of live chat and how it works well with HubSpot and inbound marketing endeavours.
If you are looking for better ways to convert your inbound marketing efforts, then Live Chat may well be the solution.
Live Chat has the advantage of being a familiar interface for users of Facebook Messenger, iMessage, Whatsapp and other chat programs. It is becoming the must have app for your website.
Can Live Chat help you nurture your sales leads down the inbound sales funnel?
Is it a way to boost your marketing metrics and get an advantage on the opposition?
The Live Chat Additions
Drift
Pure Chat - Brand new integration
Zendesk -
https://freshdesk.com
This week, in deciding what we love about HubSpot, the HubSpot Campaign Clone tool comes into the spotlight.
We also discuss the brand new HubSpot Mobile App for iOS.
The HubSpot release says
"Introducing HubSpot's new mobile app for iOS. Today we're excited to introduce the new HubSpot Mobile app. We've taken the best parts of our existing CRM, Sales, and Marketing apps, and combined them into a single mobile experience. The new app gives you a view into the full lifecycle of your contacts, from top funnel marketing efforts to in-progress deals and sales tasks."
We let you know our thoughts on the app and the future of it.
In the crosshairs for the week, we talk up why we want to see HubSpot introduce Categories to beef up the power of the automated sales and marketing software interface.
#Inbound16 is Just one week away, so we give you the top secret guide to packing the suitcase, with a few surprise items learned from our previous visits.
Welcome to Episode 12 of HubnSpoke. The podcast for HubSpotters and Sales and marketing people wanting to have a laugh whilst learning
Adam Steinhardt and Zaahn Johnson discuss the why having trust in your inbound marketing strategy is so important.
As a specialist inbound marketing agency and HubSpot Platinum Partner we often see impatience to get results get in the way of tried and tested inbound strategies.
What is inbound marketing? Inbound marketing is the process of creating content for your website that guides your prospect down the sales funnel.
Unlike pay per click, which creates a charge every time, inbound marketing takes patience as you build up your search engine profile using white hat SEO techniques.
In this episode of HubnSpoke, we discuss the benefits of setting your strategy and then pursuing it.
The benefits of bloggingare substantial, but, to be a successful content marketer you need to persist.
What do we love about HubSpot this week? Zaahn talks about how much she is enjoying the new HubSpot Dashboard.
It's one of the great benefits of the HubSpot Automated Sales and Marketing software in that it is always updating and improving.
Adam likes the progression of the Blog Composer Tool, a great benefit for writing copyand lead generation ideas.
Marketing managers and content curators will love this feature in the future.
Talking about what we would like to change, we focus on much The Kingdom SEO team would love to have categories for managing the search engine keywords.
The Kingdom Team Talk Inbound 2016. Excitement is growing, as the schedules get locked down, and the suitcases come out of the garage for the huge event in Boston for all HubSpotters, Sales Professionals and Inbound Marketing Experts.
See Adam Steinhardt talk at #Inbound16 at 4:15pm Wednesday November 9th.
Are you interested in 5 Unusual Ways to get more sales using HubSpot?
Welcome to Episode 11 of HubnSpoke with The Kingdom Managing Director Adam Steinhardt and Operations Director, Zaahn Johnson.
As inbound marketing experts we are always looking to get more out of HubSpot, so we decided to dig out 5 unusual ways HubSpot can help you with sales.
Discover how we:
1) Generate internal notification emails based on lead scoring
2) Create Reactivation Workflows to bring back missing prospects
3) Use social media to increase your landing page engagement
4) Send salespeople an SMS when a particular page is visited.
5) Make Webinars by using all the form tools on landing pages.
What we are loving about HubSpot in this episode? Zaahn loves the email editor after having the trauma of using Mailchimp recently.
Adam was enjoying the new feature from HubSpot which allows you to target your subject lines for different audiences.
HubSpot say:
"Your subject line is arguably the most critical part of your email marketing strategy... if it doesn't pique your audience's interest, a carefully crafted email loses all impact. That's why we're happy to introduce Smart Subject Lines for Professional and Enterprise customers, the latest addition to the smart content experience which allows you to target your subject lines to contacts by different lists or lifecycle stages."
We focus on Inbound 2016, with the ability to lock in and book up your schedule.
See Adam Steinhardt Speak at Inbound, 2016. Adam Steinhardt is Speaking at Inbound in Boston, on Wednesday November 9th at 4.15pm.
"HOW TO TRANSFORM YOUR SALES ECOSYSTEM INTO AN INBOUND SALES POWERHOUSE"
HubnSpoke Episode 10 - How to Use Social Media - Stage 4 of 4 - Delight.
Adam Steinhardt and Zaahn Johnson discuss how to use social media to delight your customers. Episode 10 of HubnSpoke is the final part of the 4 part series on how to use social media to bring leads down your sales funnel.
HubSpotters, we discuss our favourite features on HubSpot. This week we talk about keywords and the sales CRM pipeline tool. The Kingdom HubSpot experts also discuss the changes they would make if they were in charge of HubSpot.
If you are a HubSpotter or sales and marketing professional wanting to get more out of HubSpot, inbound marketing, then HubnSpoke is the podcast for you.
If you would like to learn more about HubSpot, check out the features movie here.
Welcome to the 3rd part of our 4 part series on how to use social media to convert leads in your sales funnel. Stage 3, the Close Stage.
The Kingdom's Managing Director Adam Steinhardt and Zaahn Johnson discover how to grow sales from your inbound marketing sales funnel by using social media.
Our automated sales and marketing experts teach you how to use the HubSpot list tool and Facebook remarketing. You can get fantastic sales results without massive budget investments.
We discuss what we love about HubSpot, in particular, information about a top secret new way to see HubSpot Workflows.
Zaahn has an ongoing fascination with the HubSpot email tool that she reveals, before launching into the big play. What she would do if she was #GirlBoss of HubSpot.
Find out the changes we would recommend to HubSpot.
In closing the team talk of Inbound 2016, getting closer and the new speakers that can't wait to see.
Now that you have attracted your customer, what’s the next step? Stage 2 is all abouthow to convert your social media fans and followers into leads. You have already attracted them using your content, now it’s time to offer them something more.
Create Something of Value A great way to convert followers into leads is by offering them premium content that is given in exchange for their information. You have to ensure that what whatever you are offering is worth exchanging their email for.
The offer of knowledge in the forms of an eBook, webinar or whitepapers will give you the opportunity to show off your skills.
eBooks are a great way to share your knowledge and build trust with your prospects.
Free webinars give you the opportunity to share your skills and engage in something relevant at the same time. Webinars not only allow you to interact with your prospects, but can be recorded for future use.
Research reports are a great way of sharing data through infographics and case studies. The infographics can also be used to create cool back links to your website.
Just remember the value of the proposition must be enough to receive the customer's information in return.
Create a Landing Page Your advertised offer must lead to a landing page. This is where your prospect can share their information with you in exchange for your content.
"Without the landing page and information, your potential customer cannot become a lead."
Share Once you have your offer and a landing page, you are ready to share your content with the world. We come full circle, as you need to share the offer from your website across your social media channels.
You can create a great offer using the Facebook ad engine. This application allows you to be specific when targeting your audience. This is also a very cost-effective way of getting your content promoted across Facebook.
Pixel tracking also allows you to narrow down segments by promoting your ads to people who have already visited your website.
Favourite HubSpot Resource Zaahn Johnson, The Kingdom's social media expert, was a big fan of the HubSpotcampaign tool this week. It allows you to see what part of your HubSpot journey is humming along.
A tool that is often underused, it allows you to attach a campaign name to social media posts, and can give you data on how it has gone. This tracking tool gives you an idea of how specific campaigns have done over time so you can analyse it.
Managing Director Adam Steinhardt is fond of two HubSpot features this week. The new customisable dashboard that allows users to move and collapse the contact module. Secondly, the new ability to places messages from external applications directly into HubSpot.
If I Were in Charge of HubSpot, I Would Change… Zaahn would love to be able to post and schedule videos via HubSpot's scheduling tool. As a major fan of video on social media, it would be an incredible and useful feature.
Adam thinks it would be great to have a membership module that allows a private viewing space for members, and would give them special options.
On that note, that wraps up this week's Podcast on Part 2 of How to Use Social Media to Bring People Down the Sales Funnel.
This year, Adam will be speaking about how to transform your ageing sales skills into a modern inbound sales strength before it’s too late. Until next week, check us out on Twitter @hub_n_spoke.
Do you want to get the most out of your social media posts? The attract stage is the element with the potential to draw people in.
Social media is a great way to share the content to begin this process. To be successful on social media your content must be helpful, enjoyable and sharable. If your content can solve a customer's problem or answer their questions it will be even more engaging.
So how can you get the most out of social media when trying to engage your customer and prospects?
Headlines Headlines are a key element in engagement. A headline that clearly describes the content, provokes emotion and draws attention will be more successful in the attraction process. CoSchedule’s headline analyser is a useful tool when creating your headlines.
You can also benefit from adding value to the post. For example; “6 tips to…….”. This method also makes the content easier to read and appears less time consuming to the user.
Hashtags Hashtags are a great way to follow and engage with others. It's great to use trending or specific hashtags. It helps users find your content when searching social media sites such as Twitter.
Are you are unsure of which hashtags to use for your business? Doing some research or using a hashtag assisting apps can help you make the right choices. Just don’t forget to add them to your posts!
Influencers Influencers are a top secret strategy to get your word out quickly.
Using influencers or ambassadors is perfect for people wanting to get their business and content out there.
Sharing your content with their larger following will help broaden your own. This could be through writing blogs about your business or via social media posts.
It is also possible to bring like-minded brands together. Friendly sharing of a database can be mutually beneficial.
Newsjacking Take advantage of what is being most googled with newsjacking. This is a sneaky method to get your content attention. Google trends can help you find topical events locally or around the world.
By engaging with these topics you can be a part of the current popular conversation.
App Of The Day Not sure how to track the success of your shared links over social media? Bitly is a great platform that allows you to easily shorten your URLs and measure their impact. It can be used to track your links across all social media channels.
"Social media has a 97% higher lead-to-close rate than outbound marketing." [Source: Hubspot]
If you are an existing HubSpot user bitly can be linked with your HubSpot account.
Best of all you can sign up for Bitly absolutely free.
Workflow of the Week This week’s workflow recognises the last time a user visited your website. It will take note when they have not returned for 90-120 days or 120-150 days.
Using engaging and inviting content they are welcomed back to the website. You can use content that has already been successful and proves useful to the person.
If I Were in Charge of HubSpot, I Would Change… The HubSpot universe would benefit from the ability to post multiple images to social media. It would be far more convenient than having to return to the original platform.
Our Resource HubSpot never ceases to create cool and awesome things. HubSpot’s dashboard is no exception.
"50% of sales time is wasted on unproductive prospecting." [Source: The B2B Lead]
Including what landing pages are working, which contacts have come through, and the blogs that are performing well. It is also possible to have a report built off this data as one of HubSpot's purchasable features.
Are we are in content shock? Do we need a restraining order against social media? It's time to analyse how much the popular social networks have grown, and what that means to consumers. Content is a really interesting point, and something that grabbed our attention was in The Asia Pacific Content Marketing Report 2016. HubSpot and Survey Monkeycombined forces and they polled 720 different marketeers.
Now we know what you're thinking; you hear the word "report" and think 'I totally should read it, must read it, but will I?' What really blew us away was the infographic on page 5 about "What happens online in 60 seconds." It’s about content shock and growth of platforms, listing some remarkable stats.
Statistics from the Marketing Report What's App has proven to be very powerful through these stats. There were millions of messages posted every minute.
- In 2013, 11.8 million.
- In 2014, 34.7 million.
- In 2015, 44.4 million.
The features of the group aspect in What's App are easy, and it’s also free. With an easy interface, it gets the job done. What’s App doesn’t require its users to be on Facebook even though it’s owned by Facebook, which makes it that much more simple to use. There were more What’s App messages sent than Twitter.
Twitter went from 278,000 tweets per minute in 2013 to 420,340 tweets per minute in 2015. Instagram has gone from 28,000 to 55,555 posts per minute. Snapchat is missing though which is interesting. Maybe they didn’t want to add another quadrant into the pie chart? And another question, who counted them all? That’s a big job!
WordPress doesn’t have a very big growth. We’re talking about 817 posts to 1212 across 3 years, it’s not a huge difference at all. Facebook is still really strong as they increased from 2.5 million to 3.3 million over 3 years. Emails went from 182.9 million to 205 million over 3 years. There should also be a mini quadrant of actual emails opened and emails clicked, that would be great! YouTube has gone from 100 million to 400 million. being the second biggest search engine in the world, there was massive growth in YouTube hours uploaded. So, what's the takeaway from these statistics? To YouTube more!
As an average person, it is clear that by checking all of these apps and social networks throughout the day, there is no time to do any work. The bottom line is, does anyone have any time to do anything anymore? Well, they say that the world has fallen in love with social media, but you could argue that we’ve become a little obsessed. Do we need restraining orders on social media?
Content Shock SmartInsights.com have done the job. So what’s the verdict on content shock? Is there just too much? Well, the lesson to take out of this of course, is that this is really beneficial for consumers. Everything that’s been put up educates the consumer, giving them an understanding of exactly what they want to know about their posts. A big take away for businesses is if you’re not doing content, you’re not getting found.
If you Google something but can’t find what you’re after in that search, and re-word it and Google again, you will get different content. It’s important to include lots of long-tail keywords in your content to ensure consumers can find you easily so you are able to help solve their problems.
Favourite HubSpot Resource Zaahn loves to blog and all things about blogging. The great thing is that you can have multiple blogs through HubSpot, and The Kingdom has made great use of this by having 8 blogs! They are all separate and have their own niche markets. Why is this beneficial you ask? As a brand, we are able to focus on key areas of our business.
At The Kingdom, we use landing pages to have content submitted. We then use theAPI calls to actually create a blog with user-generated content through HubSpot.
Adam loves the smart list feature which allows you to create lists based on criteria in your HubSpot data base. That means that you can segment your contacts whichever way you want to. It allows you to grow and segment your data base very easily.
Niche content is super important, so having lists that are defined means you will get better open rates. Smart lists have a lot of potential, being a big part of HubSpot, but they are very underrated. Smart lists also have a feature that connects with Twitter.
If I Were in Charge of HubSpot, I Would Change... Zaahn would include the Ads Manager tool from Facebook into HubSpot. Currently, it's an add-on for about $130+ a month, but is it a valuable enough to be worth it? For those spending thousands on marketing each month, it absolutely is worth it. It gives you closed-loop reporting on Google ad words and LinkedIn ads.
You can watch the entire process; from the point of starting the ad, right through to the very end when the lead becomes a customer by giving you the ROI number. If you have an e-commerce website it’s really powerful for your business to find out exactly where that lead or purchase came from. Social media is important to your business, such as Facebook’s ability to do re-marketing with pixel tracking so you’re able to track those conversions.
Adam would love to make the reporting tool free. Marcus Sheridan and George B Thomas have a wonderful podcast called The Hubcast, and they actually have a hashtag about it #makeitfree.
The reporting tool is the end of the process for inbound marketing, and everyone needs access to this to report the fact that it actually works. It’s a challenge to sell anything to the world these days, and HubSpot is a great platform to help in this process.
Ideas Forum - mortarboard hat in HubSpot
You are able to vote whether you want to have a feature for HubSpot. Go to the motarboard hat at the top of the HubSpot menu, and go to the Ideas Forum.
Our Resource Adam’s tip for you all: Go to the HubSpot Academy and check out the HubSpot marketing Library for content ideas.
If you're after marketing tips and tricks, we have over 6 months worth of free content on our Facebook Live blog posts. Each episode ends with our favourite app of the day, which are mainly marketing-related, but sometimes are just a bit of fun.
Inbound 2016 Conference The Inbound 2016 conference, which Adam Steinhardt and Zaahn Johnson will be attending on 8th November 2016, has 14,500 people attending. If you are also attending, Adam is on the sales track on Wednesday November 9th at 4:15pm.
#Inbound16
Do you have ideas for a new topic you would like us to podcast? Let us know on
Facebook, Twitter, Google+ or LinkedIn, or simply email us.
Learn more:
10 Top Tips for Amazing Content Creation
How Do You Know if Content Marketing is Working?
Common Content Mistakes
How can HubSpot's platforms help your business and your customers? Should you be inbound fit to be a successful marketer? Landing Pages Zaahn has been loving watching how landing pages work. Landing pages are definitely under-rated on a social platform and should be used more. The ability to share it and have it as an option for social media is great for more conversion.
Landing pages have so much versatility. If your business is hiring, one great tip is to use a landing page as a careers page. Hiring on your own website is a great idea as it's cost effective and gives you the option to push it out on social media.
You're able to organically grow your contact’s email database as the decay rate is usually 20% per year. You will need to boost it up frequently to ensure it doesn’t disintegrate. Social media definitely gets conversions, so these components are equally important.
Progressive Polling Tool Progressive polling is designed with the customer in mind. HubSpot’s progressive polling tool allows you to see the form at the back of customer’s portals.
It’s there to avoid the annoyance of having to repeatedly fill in forms and submit your details. It remembers your information, and instead of asking you the same information, it will ask you something perhaps you haven’t submitted an answer for yet. Traditionally, we would set up a landing page with a first and last name and an email address. Next time you came back, the prompt might be for your Twitter. The time after that, the question may be asking what your main social media platform was.
Lead Nurturing Lead nurturing works really well as you can grow the amount of information you collect from people, as they build their trust with your business and website. The more they trust, the more information they give. There is no need to rush at the beginning to harvest the data as you can rely on the future you receive it.
Ideally, when creating landing pages you want to ask the bare minimum to avoid creating a barrier. You must question what will be done with the information you’re gathering from your customers? Do you need to know every detail? There needs to be a purpose. What are you trying to achieve? What are your goals? Ask yourself if you would fill it in if you were in their position? Have empathy with the customer’s experience.
Would you like a personal HubSpot demo?
Sign up for a free 30 minute personal webinar.
Sales by HubSpot App The Sales by HubSpot app on (App Store, Google Play) is used to watch people clicking through your website. Available for HubSpot users through the HubSpot App in the iTunes store. Even if you only use HubSpot free Sales CRM, you can download the app to keep track of your customers.
"Seeing who has interacted with that landing page will help you understand which pages are working and which aren't."
It’s almost like watching live inbound marketing working before your eyes. Particularly if you’re using the HubSpot sales pro-tool that allows you to view the users clicking on your website as they click links. If you are after some extra learning, HubSpot has a HubCast which is their podcast made for HubSpotters.
If I Were in Charge of HubSpot, I Would Change... Zaahn would like to be able to bring in the image from a social media link, rather than the preview link. When posting on social media, she would like to bring in that image from that page rather than the preview link. A blog header image visually looks better than a link.
Adam would allow a picture off the HubSpot software on his phone to go straight to the contact’s timeline. Effectively, photograph our sales notes and important documents to go straight into the timeline. Imagine pulling out your phone and going to your contact card, taking a photo and receiving your result.
Being Inbound Fit - Inbound 2016 The Inbound 2016 conference, which Adam Steinhardt and Zaahn Johnson will be attending on 8th November 2016, has 14,500 people attending. If you are also attending, Adam is on the sales track on Wednesday November 9th at 4:15pm.
Zaahn’s most looking forward to seeing multiple speakers from Inbound Marketing World such as Marcus Sheridan and George B Thomas. They are full of passion and will be speaking individually this year too.
Adam's looking forward to seeing Beth Dunn. Last year she covered a hard topic on how to successfully create editorial style guidelines, and how to set up your writing style.
Brian Fanzo will also be there, and he was very into Snapchat last year at Social Media Marketing Week. He gave the audience some tips and tricks on how to make Snapchat work for your business. He once spent over 20 hours out the front of a Superbowl doing non-stop periscope show on Facebook Live.
Nikki Sharp works in the HubSpot marketing department and will also be there. She will soon be heading to Singapore with the HubSpot marketing team at their office
#Inbound16
Do you have ideas for a new topic you would like us to podcast? Let us know on
Facebook, Twitter, Google+ or LinkedIn, or simply email us.
Learn more:
Common Content Mistakes
What is Lead Nurturing?
5 HubSpot Features You Can't Live Without
Is HubSpot better than WordPress? Which is more efficient for your business? Analysis of HubSpot V WordPress Is HubSpot better than WordPress? WordPress is a great blogging tool that makes it usually customer's first choice. It has many fantastic templates available and is free, but can be easily hacked due to this. HubSpot is easy to use, understand and update your content accordingly. Everyone is able to use it and create a website which will give you statistics on your customer base, and whether your content is generating leads. HubSpot is great with being honest, and this builds trust with their customers
If you conduct a google search on HubSpot v WordPress, you will find many comparison articles. One of the big five to have on your website is X v Y comparison search.
How does a WordPress website work with HubSpot? Once users see the benefits of HubSpot they eventually switch from WordPress. If you currently have a Wordpress website in place you would have great content already, and HubSpot makes the most of that content. If you haven't, stick to 1 platform. With 1 integrated program and 1 password login, HubSpot is a secure service.
Through HubSpot, The Kingdom is able to have multiple blogs. It is also extremely easy to update the website. Creating and applying CTA's, landing pages and forms are also easy as they are built into HubSpot. In comparison, Wordpress needs plug-ins for these things to work, and it is one big blog effectively.
SMART content shows different content based on the lifecycle stage of your customers. Suggestions of what to show your customers next who are currently online. The Kingdom has multiple different blogs in order to focus on the niche market of clients.
Resources of the Week A free eBook made up of 38 pages entirely of sample emails for marketing sales. It contains great ideas for new content for emails to send to your prospects.
Go to HubSpot.com and in the top right-hand corner you will see a mortarboard hat. Under this heading, select the marketing library and search through the library. Subscribe to the HubSpot blog to receive their emails each week.
If I Were in Charge of HubSpot, I Would Change... Adam loves the workflows, but would create visual representations of the workflows for those who don't code. Or perhaps text-based representation, like lines of code, for the ability to debug and view the context of the script.
Inbound 2016 The Inbound 2016 conference, which Adam Steinhardt and Zaahn Johnson will be attending on 8th November 2016, has 14,500 people attending. If you are also attending, Adam is on the sales track on Wednesday November 9th at 4:15pm.
#Inbound16
Do you have ideas for a new topic you would like us to podcast? Let us know on
Facebook, Twitter, Google+ or LinkedIn, or simply email us.
Learn more:
10 Top Tips for Amazing Content Creation
What's so Good About WordPress?
Common Content Mistakes
What tools and resources does HubSpot offer? What effects can social media have on your business? Zaahn's Favourite Tool in HubSpot After using Hootsuite in the past, the social media tool in HubSpot has proven to be very easy to use. It pulls information from the HubSpot platform itself and has multiple tools in one programme. You are able to schedule messages out at certain times of the day or night which saves you a lot of time. HubSpot has the contact database, so you can monitor where your contacts and customers are visiting and interacting.
Progressive polling helps you build trust with your customers. As returning customers fill out forms, it remembers this information so there is less repetition. They will be asked new questions so you will receive new information.
Does Social Media Actually Work? When you post enough quality information at the best times suited to your target audience, it definitely works. The HubSpot tool lets you see how many posts get clicks, at what times and which posts in particular. It provides you with information needed to ensure your content is engaging and reaching your audience. Putting time in to ensure there are quality followers and a good audience is also important.
If I Were in Charge of HubSpot, I Would Change... Adam would integrate the YouTube video channel into the social media publishing section of HubSpot. YouTube is the second biggest search engine after Google. Uploading videos straight from Youtube to HubSpot would be beneficial so you are able to monitor the progress. Zaahn would love to integrate Instagram with HubSpot, although it takes away the reason to post instantly through the app.
Resources of the Week We are going to start profiling the useful resources that HubSpot have in their library, and profiling the library itself. You can find anything about marketing and sales as well as social media tools and a design section. It is available and for free for everyone to use. HubSpot are really strong with the development of the app and training and resources to go with it. Go to HubSpot.com and in the top right-hand corner you will see a motorboard hat. Under this heading, select the marketing library and search through the library.
App of the Week Boxshot.com allows you to create 2D and 3D images which is ideal for creating eBooks. It's free to use and you receive multiple versions of the image.
Inbound 2016 The Inbound 2016 conference, which Adam Steinhardt and Zaahn Johnson will be attending on 8th November 2016, has 14,500 people attending. If you are also attending, Adam is on the sales track on Wednesday November 9th at 4:15pm.
#Inbound16
Do you have ideas for a new topic you would like us to podcast? Let us know on
Facebook, Twitter, Google+ or LinkedIn, or simply email us.
Learn more:
The Sales Funnel: TOFU, MOFU & BOFU Explained
5 HubSpot Features You Can't Live Without
A Summary of What HubSpot Does
What is the sales funnel? Don't you eat TOFU? How can inbound marketing and social media attract your customers? What is the Sales Funnel? There are 3 parts to the sales funnel:
TOFU: Top of funnel
This is the light content that you use to drive traffic back to your website. Usually, this overview-style content identifies and defines the challenges your consumers are facing.
MOFU: Middle of funnel
You will begin to show your prospect why you might be the choice for them. You start to position the solution that your company offers as the best choice for the challenges that the prospect has.
BOFU: Bottom of funnel
Deals with pricing specific questions and how the deal might look. It can be related to trials, demo software, as well as information that assists with decision-making processes.
What is TOFU? TOFU is across the board and applies to digital marketing people and marketing people in general. TOFU focusses on not just talking about yourself, but about the brand and business and showing its personality. Here's how:
4:1:1 rule
- 4 pieces about yourself
- 1 thing shared about someone else's site that's relevant
- 1 retweet or repost something
The 4:1:1 rule is important to ensure that you’re never only talking about yourself, but instead adding to the conversation.
Use of Social Media Social media is the channel that pushes your content out, through HubSpot. Repurpose the information you've written about on your blog or website into social media messages. Don't get too focussed on the number of likes on the platform, worry about the number of links back to your site.
Don't jump to BOFU yet. People are interested in discovery first, not converting. In context, we would rarely share a "quote now" landing page on social media. We post 4,000 social media posts a month but have never shared "buy now" information. It is too interruptive. You must build trust first and nurture your leads.
We are focusing on the TOFU steps you should follow to ensure you are attracting the right customers through the right channels. This is the stage where people are considering your business and just finding out about you. Social media is a great way to have people stumble upon your business, so always provide links back to your website.
Your Website Content The home page must include who you are, where you come from and how you help your customers - like an introduction. You must explain how your business provides the solutions for people that they weren't aware they had. Talk more about how your developed skills will help your customers. Remember, it's not all about you. This shows personality about the brand and the business.
Team pages are the second clicked on pages after the home page. Customers want to match faces to names and know who the faces are behind the business. Separate pages are better than having everyone on one, as it's easier for the customer to digest and locate people individually. Have pages for all of your employees, not just management. If you have 10 people in your team you need 10 pages.
App of the Week Grammarly & Hemmingway
Grammarly was first learned of at social media marketing week last year. It finds errors as you type and suggests alternatives to overused words, like a thesaurus. Hemmingway is great to use next which allows you to see which level you're writing at. Level 7 is the level we strive to reach.
Inbound 2016 The Inbound 2016 conference, which Adam Steinhardt and Zaahn Johnson will be attending on 8th November 2016, has 14,500 people attending. If you are also attending, Adam is on the sales track on Wednesday November 9th at 4:15pm.
#Inbound16
Do you have ideas for a new topic you would like us to podcast? Let us know on
Facebook, Twitter, Google+ or LinkedIn, or simply email us.
Learn more:
The Sales Funnel: TOFU, MOFU & BOFU Explained
1 Remarkable Way to Get Sales and Marketing Unified
Why The Sales World Needs Inbound Marketing
What is content marketing? How do sales funnels work? Can social media really help your business? This podcast series will discuss these topics and more in further detail, as well as tips and tricks revealed by Adam Steinhardt and Zaahn Johnson that will get you fired up for your marketing day.
What is HubnSpoke? It represents the ways in which you market your content.
Hub = blog
Spoke = vehicles used to push the content out (Facebook, emails, LinkedIn, etc.)
Using HubSpot for Content Marketing HubSpot is an automated software program that lives in the cloud and is created for sales and marketing people. It is a dynamic company and a powerful tool with apps for social media publishing, calls-to-action (CTA), workflows and free customer relationship management (CRM) tool.
Some background information on HubSpot
- Originated in Boston where the Head Office currently is.
- Over 1,000 staff who ensure the software is constantly evolved and well supported.
- Offices are located around the world, such as Sydney, Dublin and Singapore.
- Listed in NASDAQ.
It is easy to use and beneficial as you only need one password for multiple apps. One major benefit is that HubSpot joins your contacts data base to your website so you are aware of who is on your website.
Inbound 2016 There are many marketing conferences held, one of which Adam Steinhardt and Zaahn Johnson will be attending on November 8th 2016, on the US Election Day, of which 14,500 people are attending.
#Inbound16
Do you have ideas for a new topic you would like us to podcast? Let us know on
Facebook, Twitter, Google+ or LinkedIn, or simply email us.
Learn more:
See The HubSpot Features Movie
10 Steps to Get Started With HubSpot
A Full List of The Kingdom HubSpot and Inbound Marketing Services