Builder Funnel Radio: Recent Episodes
Spencer Powell
Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.
FLASHBACK:In a world full of business coaches telling you what you should do, how do you know what's actually right for you? In this episode, Spencer Powell challenges the one-size-fits-all advice that's everywhere online and shares why intentionality is the missing ingredient. Learn how to align your business, family, health, and personal goals with the season of life you're in so you can build success on your own terms.
FLACHBACK:Spencer Powell shares one of the biggest opportunities most remodelers and custom builders are overlooking: follow-up. From nurturing top-of-funnel leads to staying connected with stalled sales opportunities, you'll learn practical strategies to increase conversions, build trust, and close more projects without generating a single new lead. If you're looking for simple ways to boost revenue and improve your sales process, this episode is packed with actionable tactics you can put to work right away.
FLASHBACK:Not every sales opportunity is truly gone, sometimes it just needs the right follow-up. Spencer shares three simple but effective sales plays that can help remodelers generate more demand from leads already in their pipeline. Learn how to reconnect with prospects whose timelines didn't align, make the most of out-of-service-area inquiries, and revive closed-lost opportunities with thoughtful follow-up. If you're looking for practical, low-cost ways to create more conversations and win more projects, this episode is packed with actionable strategies you can put to work right away.
Marketing during a slow economy feels risky, but cutting your marketing budget may be the biggest mistake you can make. In this episode, Spencer explains why difficult markets reward businesses that continue to invest while their competitors pull back. You'll learn how maintaining your marketing helps you gain market share, why lowering your prices often becomes a race to the bottom, and how to position your remodeling business to come out stronger when demand returns. If you're feeling the pressure of a tough market, this episode will give you the confidence and strategy to keep playing the long game.
Before you chase the next marketing tactic, ask yourself one question: does it actually support your strategy? In this episode of Builder Funnel Radio, Spencer breaks down the critical difference between strategy and tactics and why so many remodelers waste time and money by jumping straight into SEO, Google Ads, social media, or email marketing without first defining who they're trying to reach. Learn the key strategy questions every remodeling business should answer, how to align your website and messaging with your ideal projects, and a simple exercise you can use today to make sure all of your marketing is working toward the same goal. If your marketing feels scattered or inconsistent, this episode will help you build a strategy that makes every tactic more effective.
Want to double—or even triple—your remodeling business? Simply throwing more money at marketing isn't enough. In this episode of Builder Funnel Radio, Spencer Powell breaks down how to scale strategically by identifying your highest-performing marketing channels, improving sales conversion rates, and avoiding the risks of relying too heavily on a single lead source. If you're serious about accelerating growth, this episode will help you build a smarter roadmap to get there.
In this episode, Kai and Spencer explore how AI can revolutionize your website management. From setup and security to content updates and SEO optimization. Learn practical steps to connect AI to your site and unlock new efficiencies.
Most remodelers know how much they're spending on marketing, but far fewer know which channels are actually driving revenue. Spencer breaks down Pillar 5 of the Remodeler Growth Framework: Measure. You'll learn how to track your marketing from click to close, build a simple scorecard that reveals what's working (and what's wasting money), and make smarter decisions about where to invest your budget. If you've ever wondered whether your SEO, Google Ads, social media, referrals, or home shows are truly paying off, this episode will help you stop guessing and start measuring what matters.
In this episode, Kai and Spencer reflect on the rapid evolution of AI search platforms and their impact on marketing strategies. They explore key platforms like Google AI overviews, ChatGPT, Perplexity, and Gemini, discussing how businesses can optimize their content for AI visibility, the importance of brand sentiment and share of voice, and tactical tips for leveraging AI in marketing.
AI is changing the way homeowners research remodelers and custom builders and it’s happening faster than any shift we’ve seen in digital marketing. Spencer breaks down how AI platforms like ChatGPT, Gemini, Claude, and Google AI Overviews are influencing buying decisions, citing local experts, and driving real leads. He shares recent examples of companies winning business through AI visibility, explains how AI decides who to recommend, and outlines the content strategies that are getting cited right now. If you're a remodeler or custom builder wondering how to stay ahead of this rapidly evolving landscape, this episode provides practical, actionable steps to help your business become the trusted source AI recommends.
Have you hired a marketing agency, waited months for results, and then found yourself back at square one searching for a new partner? You're not alone. In this episode of Builder Funnel Radio, Spencer Powell breaks down the frustrating cycle many remodelers and custom home builders experience with marketing agencies: hope, wait, break, and reset. He shares real stories from contractors who cycled through multiple agencies without seeing meaningful results and explains why this pattern keeps repeating. More importantly, Spencer outlines how to avoid costly mistakes by evaluating agencies differently, focusing on industry specialization, revenue attribution, proactive communication, and long-term marketing infrastructure. If you're currently working with an agency, considering hiring one, or wondering why your marketing investment isn't translating into revenue, this episode will help you ask better questions, make smarter decisions, and build a marketing system that compounds over time instead of constantly starting over.
In this episode, Kai and Spencer break down the costs of adopting AI for remodeling and construction businesses, exploring various tools, pricing tiers, and strategic recommendations to maximize ROI within different budgets.
Relying only on referrals might feel safe, but it could be the very thing limiting your growth. In this episode, Spencer breaks down the hidden costs of running a referral-only remodeling or custom home business. He walks through the five-pillar framework Builder Funnel uses to help builders and remodelers create consistent, scalable growth through marketing, conversion optimization, nurturing, sales processes, and attribution tracking. If you’ve hit a plateau and want to grow beyond the limits of word-of-mouth alone, this episode lays out the roadmap for building a true marketing engine.
This episode explores how remodelers and builders can strategically adopt AI in their businesses. It covers structuring AI integration, choosing tools, security considerations, and fostering innovation to stay competitive.
Spencer and Kai explore how to leverage AI tools like Claude and Cowork to automate sales call analysis, provide instant feedback, and improve sales team performance. They share practical steps, real-world results, and future possibilities for AI-driven sales coaching.
The moment your business gets busy is often the exact moment you’re tempted to pull back on marketing, but that decision could be holding your growth back. Spencer explains why scaling back marketing during busy seasons creates long-term problems and how successful remodelers and builders use those periods of strength to invest in growth instead. From raising prices and expanding backlog to increasing capacity and reinvesting in lead generation, this conversation breaks down the mindset shifts and strategic moves required to grow beyond your current ceiling. If you’ve ever felt “too busy to market,” this episode will challenge the way you think about growth.
Getting more website traffic doesn’t matter if it’s not turning into real projects. Spencer breaks down the difference between “vanity” SEO metrics and what actually drives revenue. If you want your SEO strategy to generate real opportunities instead of just clicks, this episode shows you how to focus on the searches that truly pay off.
Setting a big revenue goal is easy, actually hitting it is where most builders get stuck. This episode breaks down how to reverse engineer your revenue targets into a clear, actionable plan by working backward from your goal to the number of projects, leads, and marketing investment required. Spencer walks through practical ways to forecast using your own data, avoid common budgeting mistakes, and scale your marketing in a way that supports real growth. If you’re serious about doubling your business (or hitting any ambitious goal), this episode gives you the framework and accountability to make it happen.
We tried ChatGPT's integrations and they were... fine. Then we tried Claude's MCPs and everything changed. In this episode, we demo the integrations we actually use every day - pulling live CRM data from HubSpot, searching sales call transcripts in Fireflies, checking SEO rankings in Ahrefs, and more. All from one AI conversation. If you liked our Intro to Claude episode, this is the next level.
If your business swings between overwhelming workloads and worrying about where the next project will come from, you’re not alone. This episode tackles the feast-or-famine cycle that so many remodelers and custom builders face. Spencer breaks down why this cycle happens, especially in an industry with long buying timelines and high-ticket projects, and shares how to build a consistent, predictable pipeline that keeps work flowing year-round.
Struggling to step away from sales in your remodeling or custom building business? This podcast breaks down the five critical steps to building a sales system that doesn’t rely on you to close every deal. Drawing from real-world experience, Spencer shares how to document your process, create a productized design offer, increase lead flow, train and manage a sales team, and structure the right compensation plan. If you’re ready to free up your time, scale your business, and build a repeatable revenue engine, this is a must-listen.
Many remodelers expect social media to be a major lead generator, but the data tells a different story. In this throwback episode, Spencer explains why social media typically drives only a small percentage of leads and is far more valuable as a trust-building and nurturing tool. He walks through how prospects often discover your business through channels like Google or referrals, then use social media to validate your credibility, see your work, and get a feel for your brand before reaching out. Spencer also highlights why social media’s impact is often underreported in analytics and how it plays a critical supporting role in converting leads into customers. If you’ve been over-prioritizing social media for lead generation, this episode will help you rethink its true role in your marketing system.
Most remodelers focus on vanity metrics like clicks and impressions instead of what actually drives revenue. In this throwback episode, Spencer breaks down the marketing and sales KPIs that truly matter, starting with cost to acquire a customer and how it compares to your gross margin. He walks through the full funnel—from leads to marketing qualified leads, sales qualified leads, meetings, and customers—so you can better understand where your pipeline is working or breaking down. If you want to stop guessing and start scaling with data, this episode highlights the metrics that actually move the needle.
In this episode, Kai and Spencer analyze HubSpot's 2026 State of Marketing Report, exploring key trends like AI's impact, multi-channel marketing, and content strategies for remodelers and builders. They discuss how to leverage these insights to boost marketing ROI and stay ahead in a competitive industry.
Many remodelers ask how to shift their marketing budget, especially when moving from heavy paid ads to a more organic strategy. In this throwback episode, Spencer walks through how to evaluate whether you should actually reduce your ad spend or simply add new channels alongside it. He explains why scaling a channel that’s already working is often the best move, how cutting budget too early can create a dip in leads, and the smarter approach of layering in SEO and organic efforts to improve your overall cost to acquire customers.
In this episode, Kai and Spencer explore the capabilities of Claude AI, its skills system, and how it compares to ChatGPT. Learn practical workflows for content audits, SEO, and content creation using Claude's advanced features.
Many remodelers wonder whether they should hire a marketing agency or bring someone in-house. Spencer breaks down the pros and cons of each approach and explains why the right choice often depends on your stage of growth and marketing budget. He discusses the challenge of expecting one in-house marketer to handle SEO, ads, writing, design, and analytics, and why agencies can provide multiple specialized skill sets for a similar investment.
This episode explores the capabilities and limitations of AI in marketing, focusing on its impact on marketing agencies and how businesses can leverage AI effectively. Hosts Kai and Spencer share insights on AI's current functions, strategic considerations, and the human element essential for success.
Many remodelers believe marketing doesn’t work, but in most cases, the real problem isn’t the marketing channel, it’s the system behind it. Spencer breaks down the most common reasons remodeling marketing fails, from slow lead response times and weak website trust signals to chasing cheap clicks, relying on shared leads, and measuring the wrong metrics. He also explains why marketing and sales must work together and how unrealistic expectations around budget and ROI often lead owners to abandon strategies too early. Most importantly, Spencer walks through how to reverse engineer a marketing plan that actually makes financial sense by starting with gross profit goals, working backward to determine how many deals and qualified leads are needed, and calculating an allowable cost per lead.
What would you rebuild first if all your leads disappeared tomorrow? Spencer walks through how to build a predictable lead generation system for a $3 million remodeling company starting from scratch. At this stage of growth, owners are often still deeply involved in sales and production, budgets are tight, and marketing needs to be efficient. We break down why narrowing your ideal client, project type, and service area is critical to becoming the obvious choice in your market, how to structure clear offers and minimum investment levels to qualify the right prospects, and the proper order for building marketing channels. You’ll also learn why your website should be the foundation before turning on ads, how to leverage referrals and past clients, the role of trust-building content, and which metrics actually matter if you want a system that consistently generates qualified appointments and profitable projects.
In this episode, Kai Biami and Spencer Powell discuss the evolving landscape of writing in the age of AI. They explore the debate between AI-generated content and human writing, emphasizing the importance of a partnership approach where AI assists rather than replaces human creativity. The conversation highlights the significance of personal experiences, strong opinions, and data-driven insights in creating authentic and engaging content. Listeners will learn practical strategies for leveraging AI tools to enhance their writing while maintaining their unique voice.
In this flashback episode of Builder Funnel Radio, Spencer Powell answers one of the most common questions we hear from remodelers and custom builders: when should you redesign your website — and when shouldn’t you? Too often, companies jump into a redesign without a clear strategy, even though their site may be attracting the wrong projects, failing to build trust with ideal clients, loading too slowly, or lacking the marketing and tracking capabilities needed to drive revenue. Spencer walks through a practical framework to evaluate whether your website’s design, photography, copy, platform, speed, SEO, and conversion tools are truly aligned with your ideal audience and business goals.
Measure: The Fifth Pillar of the Remodeler Growth FrameworkIn this episode, we’re wrapping up the Remodeler Growth Framework with Pillar #5: Measure—because if you’re not measuring your entire revenue funnel, you’re essentially guessing with your marketing and sales decisions. You’ll learn how to track the metrics that matter most. Spencer will map out the full revenue funnel, so you can spot bottlenecks, improve conversion rates, and forecast growth with confidence.To watch the YouTube Version:https://www.youtube.com/watch?v=nChtzscvfRE
Close: The Fourth Pillar of the Remodeler Growth FrameworkIn this episode, we’re diving into Pillar #4 of the Remodeler Growth Framework: Close, the sales side of “team revenue.” Marketing generates the opportunities, but sales is what turns those leads into booked projects.You’ll learn the four core components of a strong sales system. We break down why speed-to-lead matters, how to follow a simple follow-up cadence that prevents leads from slipping through the cracks, and how to use repeatable scripts for pre-qual calls and first appointments so you can qualify consistently and guide prospects to the next step.To watch the Youtube version, click here:https://www.youtube.com/watch?v=gDvTBu61ITU
Nurture: The Third Pillar of the Remodeler Growth FrameworkIn this episode, we’re diving into Pillar #3 of the Remodeler Growth Framework: Nurture.Once you’ve attracted visitors and converted them into leads, what happens next? The reality is most homeowners aren’t ready to start today. That’s where nurture comes in. This pillar is all about building trust, reducing uncertainty, and staying top of mind until the timing is right.If you want a predictable system that keeps future clients warm and positions you as the obvious choice when they’re ready, this is the episode for you.If you want to watch it on YouTube:https://www.youtube.com/watch?v=9PeI7oOLW_I
In this episode of AI Marketing for Remodelers, Kai Biami and Spencer Powell discuss the overwhelming landscape of AI for builders and remodelers. They emphasize the importance of focusing on key areas for AI implementation, including establishing systems and SOPs, leveraging data analysis, and exploring vibe coding. The hosts provide actionable insights on how to effectively learn and implement AI tools, advocating for a shift from passive learning to active implementation. They also highlight the evolving nature of software development in the age of AI, encouraging listeners to adapt and innovate in their businesses.
In this episode, we’re diving into Pillar #2 of the Remodeler Growth Framework: Convert.Once you’ve attracted the right people to your website, how do you turn more of them into qualified leads? Spencer breaks down the difference between the small percentage of homeowners who are ready to start now and the much larger group who are still researching and why your website needs a simple two-door conversion strategy to capture both.You’ll learn how to create low-friction on-ramps for ready buyers, use a high-value lead magnet (like a cost guide) to capture researching prospects, and optimize every page of your website for stronger performance.If you want to watch it on YouTube:https://www.youtube.com/watch?v=dYH1mSWVZSQEmail radio@builderfunnel.com with “webinar” in the subject line to get the full framework training.
Attract: The First Pillar of the Remodeler Growth FrameworkWe’re kicking off a new series breaking down our proven Remodeler Growth Framework, starting with Pillar #1: Attract.In this episode, you’ll learn how to get more of the right prospects to your website by building a strong foundation, clarifying your message, and leveraging Owned, Rented, and Earned traffic. We cover the 3 C’s of a high-performing website (Clarity, Credibility, Conversion), the difference between SEO and paid ads, and why building your email list is critical for long-term growth.If you want a smarter, more strategic way to grow your remodeling business, this is where it starts.Email radio@builderfunnel.com with “webinar” in the subject line to get the full framework training.Here's the link to the Builder Funnel TV Episode: https://www.youtube.com/watch?v=3jDxo11N5vk
In this episode, Kai and Spencer explore the world of AI integrations, specifically focusing on ChatGPT and its various applications. They discuss the differences between one-way connectors and two-way apps, demonstrate how to connect tools like Zoom and Asana, and test the functionality of these integrations. The conversation highlights the challenges faced with integrations, particularly with Canva and Google Drive, and concludes with insights on the current state of AI tools and their potential for improvement.
If you’re stuck with great sales conversations that never seem to turn into signed deals, this episode is for you. Spencer breaks down four proven levers—scarcity, urgency, risk reversal, and bonuses—that you can use in your first appointment to close more deals and close them faster. These are practical, real-world tactics that help move prospects out of limbo and into action, often boosting close rates from the low 30% range into the 40% range. Even a small lift can mean hundreds of thousands (or more) in additional revenue each year, and this episode shows you exactly how to make it happen.
In this episode of AI Marketing for Remodelers and Builders, Kai Biami and Spencer Powell delve into the world of Custom GPTs, exploring their functionalities, benefits, and practical applications for builders and remodelers. They discuss how to create a Sales Follow-Up Custom GPT, an Estimate Explainer GPT, and a Discovery Call Prep GPT, emphasizing the ease of building these tools and their potential to streamline communication and enhance marketing efforts. The conversation also highlights the importance of meta prompting and the shareability of Custom GPTs, making them valuable assets for businesses looking to leverage AI in their operations.
Stop letting objections stall your deals at the first appointment. In this episode, Spencer breaks down a practical framework for objection handling the exact responses you can prepare ahead of time so you’re not caught off guard in the moment. If you want to improve conversion rates without generating a single extra lead, this one gives you simple scripts and questions you can start using immediately.
In this episode of AI Marketing for Remodelers and Builders, Kai Biami and Spencer Powell discuss how to effectively train ChatGPT to function like a new hire. They explore the importance of setting up ChatGPT with the right parameters, utilizing its memory features, and leveraging its capabilities for marketing strategies. The conversation includes practical demonstrations of building marketing plans, conducting website audits, and using agent mode for advanced tasks. The hosts emphasize the value of treating ChatGPT as a thought partner and highlight key takeaways for maximizing its potential in digital marketing.
If you’re still guessing how marketing is really performing, this episode will flip the switch. Spencer breaks down why Sales Qualified Leads (SQLs) are the most important metric you can track and the best leading indicator of future revenue. You’ll learn how to clearly define an SQL, why it matters more than raw lead volume, and how tight communication between sales and marketing turns SQLs into better forecasting, smarter ad spend, and higher close rates. If you want fewer “junk leads” and more projects that actually fit your business, this is a must-listen.
In this episode of Builder Funnel Radio, Spencer Powell breaks down a common trap contractors fall into when evaluating marketing success. Just because you missed your revenue goal doesn’t mean your marketing failed. Spencer explains how to separate profitability from goal attainment, how to evaluate ROI by channel, and how to make smarter budget decisions going into the new year. If you want a clearer, more confident way to assess your marketing—and decide whether to scale it—this episode is for you.
In this episode, Kai Biami and Spencer Powell explore the capabilities of ChatGPT specifically for contractors and builders. They discuss how to effectively use ChatGPT as an assistant, the importance of prompting, and the various settings and integrations available. The conversation also covers organizing work through projects, creating custom GPTs for specialized tasks, and the exciting potential of image generation. The hosts emphasize the importance of getting started with AI, even if it feels overwhelming, and the long-term benefits of building familiarity with the tool.
In this episode, Kai Biami and Spencer Powell reflect on the significant changes in AI marketing throughout 2025, discussing the impact of AI on search behavior, advertising, and the emergence of new tools. They explore how AI is reshaping the marketing landscape, emphasizing the importance of adapting to these changes and looking ahead to predictions for 2026.
In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell discuss the evolving role of marketers in the age of AI. They explore whether hiring marketers has become more challenging due to AI advancements, emphasizing that marketers are still essential for guiding strategies and utilizing AI tools effectively. The conversation highlights the signs of a successful marketer, including curiosity, initiative, and the ability to think strategically. Additionally, they provide practical tips for building a marketing team, focusing on the importance of hiring generalists who can adapt to various roles and leverage AI tools to enhance productivity.
Want to stay ahead of your competition in 2026? In this episode, Spencer breaks down 7 marketing predictions every remodeler and custom builder needs to know and what to do about each one. From AI reshaping the buyer journey and helpful content beating high-volume fluff, to rising ad costs, local trust signals, and video becoming a must-have, this episode gives you a clear roadmap for what’s coming next. Spencer also covers why fast lead follow-up and treating marketing like payroll will separate the companies that grow from the ones that stall. A must-listen if you want to win more of the right projects next year.
In this episode of AI Marketing for Remodelers, Kai Biami and Spencer Powell discuss Builder Funnel's commitment to integrating AI into their business strategy for 2026. They explore the changing landscape of consumer behavior influenced by AI, the importance of interactive content, and the efficiency gained through automation. The conversation also covers practical steps for implementing AI in business operations and emphasizes the significance of data analysis. The hosts provide actionable insights for remodelers and builders looking to enhance their marketing strategies with AI.
If you’re tired of hearing “just spend 1–3% of revenue on marketing” and hoping it works out, this episode is for you. Spencer breaks down how to actually reverse-engineer your marketing budget from your revenue goal, walking step-by-step from target revenue → projects → meetings → leads → dollars invested. You’ll learn how to decide whether you should be spending 3%, 5%, or even more based on your growth goals, average project size, and margins—instead of guessing or copying what your peer group is doing. If you want to hit $4M, $6M, or beyond with intention (not luck), this conversation will show you how to set a budget that matches the growth you’re chasing.
In this episode, Spencer Powell and Kai Biami explore how AI can be utilized to enhance skill development across various domains, including sports and marketing. They discuss the importance of consistent practice and the application of AI in personal growth and learning strategies.
Are you living in that $2–4M purgatory? Busy, but not really breaking through? You’re not alone. Most remodelers never make it to a stable $5M+ business, and it’s almost never for lack of skill or effort.In this episode, Spencer unpacks the five core reasons remodeling companies fail to reach (or sustain) $5M in annual revenue. From underinvesting in marketing and selling free “me-too” estimates… to weak follow-up systems, fuzzy numbers, and owners who can’t let go. Spencer walks through the patterns he’s seen across hundreds of remodelers nationwide.
In this episode, Kai Biami and Spencer Powell discuss how AI can transform the sales processes for remodelers and builders. They explore the importance of speed and volume in follow-up, the need for personalization in sales calls, and how technology can enhance customer experience. The conversation also covers essential tools like Notebook LM and Fireflies that can streamline workflows and improve communication within teams. The hosts emphasize the significance of recording client interactions and utilizing insights to close more deals effectively.
Most remodelers and builders struggle to stand out because they look and sound just like everyone else. In this episode, Spencer Powell shares why choosing a clear, unique position in your market is one of the most powerful growth moves you can make—and how Builder Funnel has lived this out by serving only remodelers and custom builders. He walks through practical examples like “bathroom-only” companies, award-winning design firms, neighborhood-focused remodelers, and fast-turn “7-day” offerings to show how niching down actually makes marketing easier, improves operations, and boosts profit. If you’ve ever wondered how to differentiate your remodeling or building company and dominate a specific slice of your market, this episode will get the wheels turning.
In this episode, Kai Biami and Spencer Powell discuss the evolving landscape of paid advertising in the age of AI. They explore the reasons behind the increasing investment in paid ads, the importance of understanding ad platforms, and how AI can enhance ad strategy, copywriting, and creative development. The conversation also delves into analyzing underperforming campaigns and the best practices for leveraging AI in marketing, while emphasizing the need to maintain brand voice and integrity. The episode concludes with insights into future trends in AI and advertising.
Most remodelers lose deals because they treat every lead the same. In this episode, Spencer Powell breaks down the two types of leads that really matter—researching and ready—and how to handle each one for maximum results. You’ll learn why quick follow-up can double your conversions, how to nurture long-term leads without being pushy, and how to build a system that turns curious researchers into ready-to-buy clients. If you want to close more projects and stop letting good leads slip away, this episode is for you.
In this episode, Kai and Spencer discuss the enduring effectiveness of email marketing for remodelers and builders. They explore the shift from design-heavy newsletters to plain text emails, emphasizing the importance of segmentation and personalization. The conversation highlights how AI can enhance email efficiency and the significance of post-sale engagement. They also delve into analyzing email performance to continuously improve strategies, ultimately advocating for a more streamlined and effective approach to email marketing in the remodeling industry.
When business feels tight, the last thing you want to do is spend more on marketing—but that might be exactly what you need. In this episode, Spencer Powell breaks down why increasing your marketing investment when it feels most uncomfortable can unlock hidden profit in your remodeling or building business. He explains how understanding your company’s true capacity, break-even point, and gross margin can reveal major opportunities for growth and how pushing through the “messy middle” separates stagnant businesses from those that scale to $1M, $3M, and beyond.
In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell discuss the evolving landscape of social media strategy, particularly in the context of AI's influence. They emphasize the continued importance of social media for local businesses, share insights on effective content creation, and explore the balance between quality and quantity in posting. The conversation also covers the significance of choosing the right platforms, utilizing AI workflows for content planning, and the value of authentic engagement through video and personal branding. Listeners are encouraged to embrace imperfection in their content and to consistently engage with their audience to build trust and credibility.
Flashback:No one is born with all the skills it takes to run a business. You develop them. Entrepreneurship is really the best personal growth vehicle I know of. Here’s why, plus a few observations on how to navigate various stages of growth.
In this episode, Kai Biami and Spencer Powell discuss the critical role of video in marketing for remodelers and builders. They explore the importance of video content, effective strategies for creating and repurposing videos, and how AI tools can streamline the planning, shooting, and editing processes. The conversation also touches on the potential of AI-generated videos and the importance of maintaining authenticity in video marketing.
Most remodelers obsess over cost per lead but that focus can quietly sabotage results. In this episode, Spencer Powell shares The Tale of Two Remodelers to show how two companies spending the same $6,000 on ads can get dramatically different outcomes. You’ll learn why tracking sales-qualified leads (SQLs) beats chasing cheap leads, how aligning sales and marketing around revenue transforms ROI, and what data marketers really need from sales to optimize campaigns.
You can literally double your revenue by fixing a few of these mistakes. If you get 3 25% lifts, 1 double somewhere. 2 40% liftsNot following up fast enough with leads (Kavaleer example)Not following up enough times with leadsNot standardizing Pre-QualNot handing off Pre-QualNot selling a clear, well packaged Design OfferNot using scarcity (X spots left)Not using objection handling scripts
In this episode, Kai Biami and Spencer Powell delve into the complexities of modern SEO, focusing on the acronyms GEO, AEO, and EAT. They discuss the importance of establishing credibility through EAT, the technical aspects of optimizing for AI search engines, and the shift from traditional keyword strategies to answering real questions posed by potential clients. The conversation emphasizes practical tips for implementing these strategies, including the use of project spotlight pages and the significance of maintaining consistent business information across directories. The hosts encourage listeners to adapt to the evolving landscape of SEO and AI search, highlighting the importance of creating valuable content that resonates with audiences.
In this in-person edition, Spencer and Danielle reflect on a whiplash year for residential construction—why demand cooled after the post-2020 boom, how “zero-click” AI search is changing lead flow, and what “buy the dip” looks like inside a remodeling business. They get candid about leadership in hard seasons (ego, echoes, and consistency), share how open-book metrics and simple weekly actions keep teams moving, and give a peek at Builder Funnel’s 2026 annual planning playbook. Practical, honest, and geared to help you finish 2025 strong and reset for 2026.
In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell discuss the significant changes brought about by Google's Num 100 update, which has altered keyword rankings and reporting. They explore the implications for SEO strategies, the importance of focusing on user engagement and conversion rather than just keyword rankings, and the evolving landscape of digital marketing in the age of AI. The conversation emphasizes the need for marketers to adapt their strategies to align with real business outcomes and to understand the new dynamics of traffic and impressions in light of the update.
We’re wrapping up flashback week with one more throwback episode, and it’s a good one. Spencer and Ricky talk about the money left on the table when follow-up falls through and how to fix it. They break down timing, tone, and tools so you can follow up with purpose and pull more deals back into your pipeline. If your inbox is full of “maybes,” this is your roadmap to more “yeses.”
Sales topics continue to dominate our top-performing episodes, and this one took the #1 spot for all of 2024 and 2025! In this flashback, Spencer chats with Ricky First about what makes a first sales meeting truly successful. They break down mindset, preparation, and how to turn that initial appointment into higher close rates, without needing more leads.Whether you’re fine-tuning your process or just getting started with sales systems, this episode is packed with practical takeaways to help you convert more of your current opportunities.
In this episode of AI Marketing for Remodelers and Builders, hosts Kai Biami and Spencer Powell delve into the impact of AI on marketing strategies for builders and remodelers. They explore how AI sources information, emphasizing the significance of platforms like Reddit, Wikipedia, and YouTube. The conversation highlights the importance of user-generated content and offers actionable strategies for leveraging these platforms to enhance visibility and authority in the industry. The hosts also discuss the role of content repurposing and the necessity of understanding buyer journeys to create effective marketing strategies.
What if you could install a marketing system proven to drive millions in remodeling revenue? Builder Funnel clients have used this framework to produce $76.8 million in tracked results—and we’re pulling back the curtain. Learn how the strategy works, why it scales in any market, and how you can replicate it for your own growth.
If it feels like your marketing spend keeps climbing but your customer count isn’t, this episode breaks down why and how to fix it. You’ll learn how to pinpoint where money is being wasted, shift budget toward what actually drives results, and tighten your sales process so you close more projects without increasing spend. A clear, numbers-driven framework for lowering acquisition costs and boosting ROI.
In this episode, Kai Biami and Spencer Powell discuss HubSpot's new concept of Loop Marketing, exploring its implications for the marketing strategies of remodelers and builders. They delve into the transition from traditional marketing funnels to a more dynamic, AI-driven approach that emphasizes personalization, content diversification, and rapid iteration. The conversation highlights the importance of understanding one's brand, tailoring marketing efforts to specific audiences, and leveraging AI to enhance marketing effectiveness. The hosts also share practical insights and strategies for implementing these concepts in real-world scenarios.
Spencer breaks down one of the most common frustrations remodelers and builders face: attracting the wrong types of projects. He walks through a step-by-step way to diagnose where the breakdown is happening, whether it’s marketing, your website, or your sales process, and how to adjust so you consistently land the higher-value projects you’re aiming for. If you’ve ever felt stuck taking work below your sweet spot, this conversation will show you how to change that.
In this episode, Spencer shares some of the biggest takeaways from the past year—lessons that reshaped how he thinks about growth, leadership, and long-term success in business. If you’re navigating the ups and downs of scaling a remodeling or building company, this conversation will give you fresh perspective and practical insights you can apply right away.
In this episode, Kai Biami and Spencer Powell discuss how to leverage AI to dominate local SEO. They cover the importance of deep research, data analysis, website audits, content creation, A/B testing, and the significance of project spotlight pages. The conversation emphasizes practical strategies for remodelers and builders to enhance their online presence and improve their marketing efforts using AI tools.
In the finale of our “Marketing Math Remodelers Ignore” mini-series, Spencer shows how sales process gaps—slow follow-up, weak nurture, and low booking rates—silently crush ROI. You’ll learn practical ways to hit 1–5 minute “speed to lead,” stack 6–13 follow-ups that actually connect, and lift bookings 10–20% without buying more leads. Tune in to tighten your funnel, lower CAC, and turn existing demand into closed revenue.
In this episode, Kai Biami and Spencer Powell discuss the transformative impact of AI on the remodeling and building industries. They explore how AI is leveling the playing field, enabling individuals to create custom software without extensive technical knowledge. The conversation delves into the overwhelm caused by the abundance of AI tools, the importance of experimentation, and the evolving expectations of clients. They emphasize the need for remodelers and builders to adapt to these changes, embrace AI as a thought partner, and focus on creating unique content to stand out in a crowded market.
Need more leads? In this episode, Spencer shares a simple framework to help you figure out if you need more traffic (Attract) or better conversion (Convert). Learn the benchmarks to watch, how to improve your site’s conversion rate, and the role of strong lead magnets. Use this methodical approach to diagnose the problem and unlock more leads for your remodeling business.
In this episode, Kai Biami and Spencer Powell discuss the transformative impact of AI on the remodeling and building industries. They explore how AI is leveling the playing field, enabling individuals to create custom software without extensive technical knowledge. The conversation delves into the overwhelm caused by the abundance of AI tools, the importance of experimentation, and the evolving expectations of clients. They emphasize the need for remodelers and builders to adapt to these changes, embrace AI as a thought partner, and focus on creating unique content to stand out in a crowded market. The episode concludes with actionable takeaways for listeners to leverage AI effectively in their businesses.
This is part two of our three-part Marketing Math Remodelers Ignore series on Builder Funnel Radio. Many remodelers obsess over lowering cost per lead—but the real question is: are you paying for leads or customers? In this episode, Spencer Powell breaks down why lead cost can be misleading, how to calculate your true cost to acquire a customer, and why ROI depends on focusing at the bottom of the funnel, not the top. If you’ve ever been tempted by cheap leads that don’t convert, this episode will help you reframe your marketing math so you can scale profitably.
A client paused their marketing in Q2 to save money—and by Q3, they were down $200,000 in expected revenue. In this episode of Builder Funnel Radio, Spencer Powell unpacks why stopping marketing kills momentum, what it costs long-term, and smarter ways to handle being “too busy” without cutting the very thing driving growth.
Thinking about joining us for the Builder Funnel Workshop this October? In this episode, Spencer breaks down exactly what you can expect from the two-day event in Colorado Springs: from uncovering your biggest growth constraints to building a clear action plan for 2026. You’ll hear how the workshop goes beyond marketing to tackle sales, operations, hiring, and leadership, equipping you with the strategies to scale your remodeling business with confidence.:point_right: Reserve your spot today at builderfunnel.com/workshop.
This is part one of a three-part series on Marketing Math Remodelers Ignore. Too many remodelers overestimate their ROI—by a lot. This episode breaks down how to calculate ROI correctly using gross margin, not total revenue, and why that distinction matters for smart marketing decisions. You'll learn how to track leads properly, avoid misleading data, and set up a system that actually helps you grow. If you’re investing in marketing without the right math, you could be flying blind.📍 Want help building a profitable, trackable marketing system? Join us at the Builder Funnel Workshop this October:🔗 builderfunnel.com/workshop
Not all great leads look great at first glance. In this episode, hear how a “spammy” Facebook message turned into a six-figure project—and what it reveals about how remodelers should treat every inbound lead. You'll learn the difference between marketing-qualified and sales-qualified leads, why assumptions can cost you revenue, and how a repeatable follow-up process can prevent missed opportunities.📍 Want to tighten up your sales and marketing systems before 2026? Join us at the Builder Funnel Workshop this October:🔗 builderfunnel.com/workshop
In this episode of AI Marketing for Remodelers and Builders, Kai and Spencer recap their experience at the Remodelers on the Rise Conference, highlighting how the building and remodeling industry is starting to embrace AI. They share insights from a live demo, audience reactions, and the growing adoption of tools like ChatGPT among remodelers.They also break down the release of GPT-5, what’s new, what’s changed, and why it matters for everyday users. Whether you’re just starting to explore AI or looking to deepen your expertise, this episode delivers practical strategies, real-world examples, and a candid look at the future of AI in construction and marketing.
Part 3 of The Visibility Shift: You're likely sitting on a goldmine of content—and it's your past projects. This episode dives into how to turn finished work into visibility tools that attract more of your ideal clients. From project spotlights and client quotes to SEO-friendly formatting and consistent branding, small changes can make a big impact. Learn how to document what you're already doing and amplify it across your website and online platforms to build trust before the sales conversation even starts.📍 Want to build a system that brings in better leads? Join us at the Builder Funnel Workshop this October:🔗 builderfunnel.com/workshop
Most of your website visitors aren't ready to book a call, they're just researching. Spencer breaks down a simpler, smarter approach to lead conversion that captures both ready buyers and long-term prospects. Learn how to nurture trust, stay top of mind, and turn researchers into future clients.📍 Want help building a lead conversion and nurturing system? Join us at the Builder Funnel Workshop this October:🔗 builderfunnel.com/workshop
In this episode of AI Marketing for Remodelers and Builders, Spencer and Kai dive into the fast-changing world of AI-powered search and why showing up in these results is becoming critical for remodelers, builders, and home service pros.They break down how tools like Google’s AI Mode, ChatGPT, and Perplexity are reshaping the way people find contractors, the rise of AI overviews and their impact on organic traffic, and real-world demos showing how AI search recommends local businesses.You’ll also hear why content marketing, brand trust, and transparency matter more than ever, and get practical tips and free tools to check your visibility in AI search results.
Part 2 of The Visibility Shift series — Homeowners trust what others say about you more than what you say. In this episode, Spencer breaks down how to build third-party proof through reviews, local directories, partner mentions, and media features so you don’t get overlooked online.📍 Want help building trust and visibility heading into 2026? Join us at the Builder Funnel Workshop this October:🔗 builderfunnel.com/workshop
After a tough 2025, signs point to modest growth ahead. Spencer unpacks industry forecasts, growth drivers, and key risks to watch in 2026 and shares what smart remodelers should be doing now to get ahead of the rebound.📍 Want help setting clear goals and building your 2026 game plan? Join us at the Builder Funnel Workshop this October:🔗 builderfunnel.com/workshop
AI is no longer a "nice-to-have," it’s a must for remodelers and builders who want to stay competitive. In this episode of AI Marketing for Remodelers & Builders, we’re breaking down why AI adoption isn't a choice anymore and how you can start using it in your business today.Here’s what we cover:How fast AI tools have evolved in just 3 yearsThe dramatic shifts in the marketing landscape because of AIHow Builder Funnel has adapted along the wayOur journey: where we started, where we are now, and where we’re headedActionable steps for remodelers & builders to start with AI todayIf you’re ready to understand how AI is reshaping marketing and how to keep up, this episode is for you.Resources & Links Mentioned in This Episode:Learn more at: https://www.builderfunnel.com/Follow Kai On LinkedIn: www.linkedin.com/in/kai-biami-11849a171
Part 1 of The Visibility Shift Series Search behavior is changing fast, and Google isn’t the only place homeowners are discovering remodelers. From YouTube to ChatGPT to Reddit, visibility now depends on more than SEO. Learn where your ideal clients are actually looking and what builds trust across platforms.📍 Want to build a visibility strategy for 2026? Join us at the Builder Funnel Workshop this October:🔗 builderfunnel.com/workshop
A remodeler generated $4 million in revenue and a 13x marketing ROI using a strategic, multi-channel inbound system. Spencer breaks down how they did it, what made it work, and why tracking your true ROI by channel is the key to smart growth decisions.📍 Want help calculating your ROI and building a scalable system? Join our October Builder Funnel Workshop:🔗 builderfunnel.com/workshop
Most remodeling companies dream of perfect leads, but the reality is, high-ROI pipelines come with noise. Spencer breaks down why sifting through junk leads is just part of the game, how to focus on cost per acquisition (not cost per lead), and practical ways to filter better without killing your pipeline.📍 Want to dive deeper into ROI, acquisition costs, and growth levers? Join us at the Builder Funnel Workshop this October.🔗 builderfunnel.com/workshop
Having too many leads might seem like a good problem, but it can quietly stall your momentum if handled the wrong way. When your pipeline is full and your schedule is booked, it’s tempting to scale back, but that decision often creates bigger issues down the road. This episode explores what to do instead, offering practical ideas to help you keep growing without overwhelming your team or compromising your margins. If you're navigating rapid growth or wondering how to manage demand without losing your edge, this one’s for you.
Lead generation is evolving quickly as AI changes how people search and interact online and remodelers and custom builders need to adapt. With SEO shifting toward hyper-local strategies and Google Ads requiring more precision, success now depends on dialing in the right mix of targeting, content, and tracking. Paid ads, warm audience retargeting, email marketing, and video-first social content are all playing critical roles in staying visible and building trust. The landscape may be more complex, but with the right approach, it's also full of opportunity.
Growth is messy, painful, and often far less glamorous than it looks from the outside—and this episode dives headfirst into the uncomfortable truths that come with scaling a small business. From letting go of great team members who can’t grow with the company, to rebuilding systems mid-flight, to the loneliness and weight of leadership, this is an honest look at the emotional and strategic challenges that come with ambition. You’ll also hear reflections on choosing profitability, outgrowing past strategies, and navigating the “messy middle” of change—all with the goal of building something stronger on the other side.
Would ChatGPT recommend your remodeling company if a homeowner asked it who the best remodeler in your city is?AI tools like ChatGPT, Gemini, and Perplexity are quickly becoming the new way homeowners search, and most remodelers are invisible to them. In this episode, we break down how to fix that.You’ll get a clear, actionable guide to training AI tools to recognize and recommend your business. We’ll cover what LLMs (Large Language Models) actually look for, how to structure your content and site, and why things like schema markup and FAQ formatting matter more than ever.If you’re still relying only on traditional SEO, you’re already behind. This episode will help you catch up and get ahead.What You’ll Learn:Why LLM Optimization is the new SEOThe signals AI tools use to rank and recommend remodelersA 6-step checklist to boost your AI visibilityHow to test your business in ChatGPT—and what to do if you don’t show upBonus power plays to win in Google’s AI Overviews and beyond Visibility is shifting. This episode gives you the roadmap to stay discoverable and dominate in the AI-powered search era.
Most companies either aren’t tracking ROI at all or are looking at the wrong numbers, leading to confusion and wasted spend. This episode offers a clear formula for understanding what your marketing is actually returning, how to spot what's working, and how to scale with confidence. With real-world examples and a long-term mindset, it’s a guide to making smarter marketing decisions that lead to measurable business growth. Listen now!
Scaling to $10 million and beyond takes more than ambition—it requires a serious investment in marketing. Top remodeling companies spend 8–10% of revenue to drive growth, not after they get big, but to get big. This episode explores key mindset shifts, why marketing is a growth engine—not a cost—and how to align your sales and marketing strategy for long-term success.
If your sales feel like a rollercoaster—one great month followed by two slow ones—you’re not alone. In this episode, Spencer dives into why so many remodelers face this kind of unpredictability and how to fix it. Spoiler: it starts with volume, not just better leads. Tune in to learn how to smooth out your revenue and build a more stable, scalable business.Listen now to start gaining control over your pipeline.
Why are remodeling and custom home leads so expensive right now? In this episode, Spencer breaks down the top 3 reasons: more competition, cautious consumers, and evolving ad platforms.You'll learn why traditional strategies aren’t working as well—and what you can do instead. From hyper-targeted campaigns to smarter nurturing, this episode offers practical tips to lower lead costs and improve ROI in today’s market.
Ever wonder if your marketing efforts today will pay off years down the road? In this episode, Spencer reveals the real power of long-term marketing, sharing how leads from as far back as 2015 are just now becoming customers. Learn how to build a sustainable system that captures and nurtures leads for the long haul—listen now!
What’s the fastest way to fill your pipeline when the phone stops ringing? Spencer breaks down the paid ads playbook, shares a simple email you can send today, and explains why your word-of-mouth close rate won’t cut it anymore.
Leads feeling a little sluggish lately? You're not alone. In this episode, we dig into what might be going on and how to respond when the phones get quiet. Whether it's the economy or something else, there's always a next move. Listen now!
What’s your remodeling or building business actually worth? In this episode of Builder Funnel Radio, Spencer breaks down the small business valuation formula using SDE (Seller’s Discretionary Earnings), explains what drives your multiple up or down, and shares real-world examples. Whether you're looking to sell, scale, or just build a healthier business, this episode will help you understand the true value of what you've built—and how to increase it.
In this episode of Builder Funnel Radio, we dive into the power of playing the long game when it comes to remodeling leads. We'll share a real-life success story from one of our clients who closed a $198K project in Q1 — from a lead that came in multiple years prior and only engaged sporadically. If you’ve ever wondered whether it’s worth emailing your list or nurturing past contacts, this episode is for you.
What if your advertising dollars could go twice as far—and convert better leads—just by adding one missing ingredient?In this episode of Builder Funnel Radio, Spencer shares the powerful one-two punch that transformed his agency from invisible to in-demand: content marketing + advertising. He tells the story of how he landed his first clients by combining educational content with targeted outreach—and how remodelers and custom builders can apply the same strategy today.
The remodeling market is slowing down, and it’s hitting hard—fewer leads, delayed projects, and industry-wide budget cuts. In this episode, Spencer breaks down exactly what remodeling business owners should be doing right now to stay profitable, visible, and positioned for long-term success. If you're feeling the pressure, this is the playbook you need.
Too many leads might sound like a dream—but it can quickly turn into a bottleneck if you don’t have a plan. In this episode, Spencer shares three smart moves you can make to handle the influx: raise your pricing, get pickier about projects, and build a strategic backlog. If your pipeline is overflowing, this one’s for you. Listen now!
Builder Funnel has worked with hundreds of remodelers and custom builders, and one tool we consistently recommend is HubSpot. But why? In this episode, Spencer breaks down why HubSpot is our go-to CRM—for both our clients and our own team. From tracking leads and automating follow-up to syncing sales and marketing efforts, HubSpot isn’t cheap—but it is powerful. Spencer covers what makes the platform worth the investment, how we use it internally, and why it’s become an essential tool for remodeling companies ready to scale. Listen now!
Every business has a constraint — the bottleneck that’s holding you back from your next level of growth. In this episode, you’ll learn how to identify whether your biggest limiter is leads, sales, or team capacity — and what to do about it. Spencer shares real examples from his own business and client experiences, plus the key moves that helped unlock massive growth.Want to break through your biggest business constraints? Don’t miss Builder Funnel's Sales & Marketing Workshop this May — secure your spot and start scaling with confidence! Email us for more info at radio@builderfunnel.com.
Spending money on digital ads without a clear plan or patience can waste time and budget. After investing over $250K in Google and Meta Ads in just 12 months, Spencer Powell shares four key lessons remodelers and custom builders need to know before scaling ad spend. From setting realistic timelines to understanding seasonality and knowing your numbers — this episode will help you run profitable, sustainable ad campaigns. Want to make smarter ad investments? Hit play and learn how to maximize your ROI!
Listen in as Spencer outlines several leadership lessons and answers questions around scaling from a small team to a larger one, how to inspire your team during tough times, how to develop leadership skills in yourself and others as well as covering common leadership mistakes he sees business owners making. Finally, Spencer also talks about how to maintain accountability across a growing organization.If you're looking to level up your leadership and marketing strategy, join us for our Remodeler Sales & Marketing Workshop this May! Email us at radio@builderfunnel.com for more information.
Tracking the right metrics is the key to scaling your remodeling business profitably. Spencer Powell breaks down 7 essential sales and marketing metrics—including Customer Lifetime Value (LTV), Cost to Acquire a Customer (CAC), and conversion rates. Learn how to improve these numbers and drive predictable, sustainable growth. If you’re serious about growing your business, don’t miss this one.
Are your design offers blending in with the competition? Spencer Powell shows you how to transform a generic design contract into a compelling offer that drives commitment. Learn how to productize your design process by naming your offer, setting clear deliverables and pricing, and adding elements like guarantees, scarcity, urgency, and bonuses. This approach helps convert more prospects into committed clients, boosting your conversion rates and paving the way for more construction projects.What was your biggest takeaway from today’s episode? Send your thoughts to radio@builderfunnel.com
Too many remodelers and custom builders settle for “Book a Call” and “Request a Quote” that only generate “meh” leads. In this episode, discover how to transform lackluster offers into irresistible lead magnets—like free remodeling guides, design giveaways, and exclusive seminars—that grab attention and build lasting trust.Ready to turn those “meh” leads into game-changing opportunities? Subscribe now!
Struggling to make your advertising profitable? You’re not alone. In this episode, Spencer Powell breaks down the key formula every remodeling business owner needs to know: the LTV to CAC ratio. Learn how to calculate your Customer Lifetime Value (LTV) and Cost to Acquire a Customer (CAC) to ensure your marketing efforts generate real, scalable profit. Discover the three strategies to improve your ratio, lower your acquisition costs, and maximize revenue from every client. If you’re ready to turn your advertising into a growth engine, this episode is for you!
Are you the bottleneck in your own business? It might be the #1 thing holding you back from scaling. In this episode, Spencer Powell shares his personal experience of breaking through growth ceilings by strategically removing himself from day-to-day operations. Learn how to identify when it’s time to delegate, what roles to hire first, and how to make overhead investments that actually pay off. If you’re stuck in the cycle of working in your business instead of on it, this episode is for you.
Not all leads are created equal. In this episode, Spencer Powell breaks down the key differences between Leads, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs) for remodelers. With over 6,000 leads generated for our clients in the last 12 months, it’s time to clarify what truly counts as a lead. Listen now!
Are you ready to crush your 2025 business goals? In this episode, Spencer Powell shares the exact process he’s used to exceed Builder Funnel’s revenue goals year after year. From identifying constraints to breaking down targets and crafting actionable plans, you’ll walk away with a roadmap to tackle your biggest challenges and achieve your growth objectives. Whether it’s generating more leads, scaling your team, or optimizing processes, this episode will set you up for success.
How much should remodeling companies and custom home builders allocate to their marketing budget? In this episode, Spencer Powell dives into the factors that determine the ideal marketing spend for your business, offering practical insights to help you balance growth goals with financial sustainability. Whether you're just starting out or looking to scale, this episode provides actionable tips to make every marketing dollar count.
In this episode, Spencer Powell breaks down the concept of incremental gross margin and shows how small changes in your marketing investment can lead to massive profit leaps. With a practical example and real-world insights, you'll learn how to calculate and exploit incremental gross margin to drive growth and boost profitability in your business. Listen now!
Spencer is joined by Kyle Hunt, owner of Remodelers on the Rise, for an engaging discussion centered around the client experience. Kyle brings practical tips and creative strategies to the table, sharing valuable insights that every remodeler can put into action. This relaxed and conversational episode offers fresh perspectives and plenty of inspiration for delivering exceptional results. Listen now!
Spencer Powell reflects on the lessons learned and key insights gained throughout 2024. From hiring and onboarding to understanding key metrics like cost to acquire and gross margin, Spencer shares the highs, the mistakes, and the strategies that helped Builder Funnel grow and scale. He dives into the power of tracking the right metrics, the importance of following up with leads, and how to stand out in a competitive market. It’s an honest look at what worked, what didn’t, and what every business owner can do to improve their own operations in the year ahead. Listen now!
Learn how to set your business up for success in 2025 with proven strategies and systems that drive results. Spencer Powell shares the key frameworks Builder Funnel uses to plan, align teams, and hit big goals year after year. Whether it’s setting priorities, tracking progress, or improving workflows, these insights will help you create focus, build momentum, and grow sustainably.
What’s the best approach when your paid advertising budget feels too high? Spencer Powell breaks down how remodelers and custom builders can shift from relying heavily on paid ads to building a sustainable organic lead-generation strategy. Drawing on real-world examples, Spencer explores when to scale paid ads, how to integrate organic tactics, and what to consider when balancing marketing channels for maximum ROI. Listen now!
Social media is a game changer for remodelers and custom builders—but maybe not in the way you think. In this episode, Spencer shares his perspective on how to use social media as a powerful nurturing tool to build trust, showcase your work, and amplify other marketing efforts. From behind-the-scenes content to project spotlights, discover how social media can support your business growth without relying on it as your primary lead generator.
Spencer chats with Nicholas Donlin, Owner of Zenith Design + Build, about what it takes to earn a spot on the Inc. 5000 list. Builder Funnel made the list for the first time this year, while Zenith celebrated their third appearance. Together, they dive into the challenges of scaling, lessons learned along the way, and the pivotal moments that drove their success. Whether you're aiming to grow your business or curious about what it takes to stay on the Inc. 5000, this episode is packed with valuable insights.
Understanding the difference between leads, MQLs, and SQLs is the key to better marketing and sales alignment. Today, we’ll break down what each term means, how to define them for your business, and why clarity in these definitions can transform your lead generation efforts. Whether you’re looking for more inquiries or ready-to-buy clients, this episode will help you create a framework for identifying and tracking qualified opportunities. Listen now to gain actionable insights and refine your sales funnel!
Explore a step-by-step approach to transition out of daily sales duties in your business. Spencer delves into creating a documented sales process, establishing consistent “next steps,” setting sales targets, and aligning compensation plans to encourage growth. By increasing lead volume and implementing a clear training timeline, learn how to delegate sales effectively while sustaining and even accelerating your company’s growth trajectory. Hit play to learn how you can start stepping out of the sales process and keep your growth on track.
Discover a powerful 5-step framework for setting and achieving your sales goals by reverse engineering your targets. This episode covers how to break down desired revenue into manageable lead sources, establish monthly targets, and align production capacity for smooth growth. By analyzing conversion rates and past data, you’ll gain insight into setting achievable milestones and accelerating your business forward. Listen now!
Spencer Powell and Steve Yates from Buildxact discuss how technology can streamline remodeling businesses. They dive into overcoming adoption challenges, gauging ROI, and tips for effective change management. Steve also shares success stories and offers a glimpse into future tech trends shaping the industry. Tune in to learn how adopting new tools can drive growth and efficiency in your business.
Ever wonder how much you should be spending to acquire a customer? It’s probably more than you think, and that’s great news for your business growth! In this episode, Spencer explains the true cost of customer acquisition and how understanding this concept can accelerate your growth. Stop guessing how much to spend on marketing—learn the right amount to invest.
Is there such a thing as too many leads? In this episode, Spencer Powell, CEO of Builder Funnel, tackles a common concern among remodelers and custom builders: managing an overflow of leads and finding time to pre-qualify them. If you’re struggling to handle an influx of inquiries while keeping your processes efficient, this episode is for you. Spencer shares strategies to manage lead flow, improve your pre-qualification process, and ensure you’re targeting the right clients for your business.
Do luxury buyers actually click on ads? Let's break down the truth behind paid ads for high-end remodelers and custom builders. Using real examples, Spencer highlights the wins and challenges of running PPC campaigns for high-end clients. Whether you’re managing your ads in-house or working with an agency, tune in to discover what works for reaching premium clientele online.
Is your SEO stuck in the past? Spencer Powell, CEO of Builder Funnel, breaks down the difference between old-school SEO tactics and modern strategies that actually work. Learn how to spot outdated practices and discover new approaches focusing on quality content, good user experience, and relevant site flow. If you’re a remodeler or custom builder trying to stay ahead, this episode is packed with actionable advice.
Is your SEO strategy delivering real results, or are you wasting money? In today’s episode, Spencer Powell, CEO of Builder Funnel, tackles your most pressing SEO questions. Learn how to evaluate your SEO performance, whether you're handling it in-house or working with an agency. From traffic analysis to local SEO impact and competitor evaluation, Spencer covers it all to help remodelers assess whether their SEO strategy is on the right track.Want to know if your SEO is really paying off? Listen now!
Discover the 10 marketing and sales KPIs that truly matter for remodelers and custom builders as Spencer breaks down the metrics that impact your bottom line. Move beyond the fluff of impressions and clicks to focus on customer acquisition cost, qualified leads, and more. Don’t miss out—tune in today!
Builder Funnel just landed on the Inc. 5000 list of the fastest growing companies in the US! Spencer dives into five real business lessons learned along the way—no fluff, just the raw and challenging truths behind scaling a company. From tough decisions to rewarding wins, this episode covers it all. Listen now!
Curious about the cost of working with a marketing agency? Spencer breaks down the key components—services, technology, and advertising—to help you understand where your investment goes. Want to learn more? Click play and discover the details!
Spencer and Dustin Elliot of BUILDXACT delve into Customer Success, highlighting common mistakes remodelers and builders make. Dustin shares best practices and simple changes that can significantly impact your customer success. Curious to learn more? Listen now!
Following up in sales is where the big money gets made, yet many remodelers struggle with consistency and purpose. Spencer and Ricky First dive into why effective follow-up is critical, common mistakes to avoid, key elements of a successful strategy, the ideal frequency and timing, tools for managing follow-ups, and how to handle being ghosted. Listen today!
Many in the residential construction business think of themselves primarily as remodelers, builders, or roofers, focusing on their craft. However, the real key to success is viewing yourself as a marketer of those services. Quality alone won't bring in customers if they don't know about your business. Marketing is the lifeblood that will help you grow, steal market share, and outpace competitors. Start prioritizing marketing to truly expand your business. Listen now!
Discover why the real opportunity in marketing lies in the bottom 90% of your audience, not just the top 10% who are ready to buy now. Learn about the 3% Rule, the two modes of marketing, and how building relationships early can turn your brand into a "Sticky Brand" that customers trust and call first when they're ready to buy. Tune in and transform your marketing strategy today!
Today we explore what to do when the market is down, including key strategies for preserving cash, marketing your business, and strengthening relationships. Despite the recent decline in remodeling demand, discover why this downturn is expected to be modest and short-lived. Listen now!
Let's delve into the misconception that marketing is a one-time event. Spencer explains how true marketing success is a continuous process, involving a strategic cycle of executing tactics, analyzing results, and revising strategies. He discusses the importance of committing to this multi-year journey, where the first year is about building and learning, the second year gets exciting, and the third year brings more predictability. Listen now to learn how to create a sustainable and effective marketing process for your business.
Join Spencer this week as he chats with Ricky First about the components of a successful first meeting. Discover how small changes can lead to big results. Learn the essential pre-meeting preparations, effective strategies for setting the stage, the best agenda orders, and what to avoid. Don't miss this episode – listen now!
Today, we dive into the Lead Matrix, a powerful tool for categorizing and nurturing leads to ensure consistent sales growth. Discover strategies for engaging warm and cold leads, whether they're ready to buy now or later, and learn how to turn seemingly unpromising leads into valuable opportunities. Don't miss out—listen now!
For years, there’s been a big debate around whether Google Ads or Facebook ads are better for generating remodeling leads. Today, we’re going to settle the debate! Listen now to see how these two approaches stack up against each other.
I want to share my experience with getting stuck in business and which two roles provided the biggest unstuck. Once I got unstuck, we started growing over 60% faster. Listen now to find out what my bottleneck was.
No one is born with all the skills it takes to run a business. You develop them. Entrepreneurship is really the best personal growth vehicle I know of. Here’s why, plus a few observations on how to navigate various stages of growth.
There’s a lot of marketing tactics that work. But my favorite are the channels that compound over time. Listen now and I will explain why certain marketing channels compound over time, creating lasting impact.
Builder Funnel celebrated 14 years on April 1st. Since our first full year in business, we’ve doubled every 3 years. Consistently. Here are 14 lessons and observations I’ve had after hitting 14 years in business.
In today's episode, Spencer sits down with Ricky First, Builder Funnel's very own Marketing Consultant, to delve into Ricky's extensive sales experience within the design build industry. From his journey into the design build world to the most common mistakes remodelers make in their sales process, Ricky shares invaluable insights. Listen now to gain actionable strategies and perspectives from a seasoned sales professional.
Spencer sat down with Tom Reber over at Contractor Fight.Listen along as they talk all things branding, advertising and marketing. Learn how to stand out and dominate in your local area. Here's Part 2!
Listen now as I share 3 of my favorite marketing tips and timeliness strategies learned over 14 years across dozens of markets.
Do you know where your real business constraint is? If you spend more time finding the right problem, you can unlock some serious growth. I’ve noticed something talking to remodelers. There’s a big issue around constraints in your business. Start listening now!
A leaky marketing funnel can literally cost you tens of thousands of dollars in lost revenue. I’m going to show you how to construct a rock solid marketing funnel. Listen now!
Many times in life, to get more we need to do less. To achieve more, we have to remove. I want to get into something that has worked really well for me in several areas. I hope you can use it in your life too. It’s simple in theory, but it has been difficult to execute. Listen now!
Spencer sat down with Tom Reber over at Contractor Fight. Listen along as they talk all things branding, advertising and marketing. Learn how to stand out and dominate in your local area. Here's Part 1!
We recently helped a Pittsburgh remodeler close a $1M project through Facebook ads. Almost every remodeler and builder I talked to said something similar. “I just don’t think someone that wants to do a $200K remodel is using Google. They are asking their friends.”Listen now to hear how things have changed!
Are you tired of being yelled at online by coaches telling you what you SHOULD do with your life? Me too. I’ve seen a lot of content lately - both online and at events watching speakers where the message did not resonate with me. Listen to hear what does resonate with me!
Growing a business is HARD. Here are 5 things I’ve observed about business growth that most people don’t talk about. Start listening now!
Miller got his start in the construction world in 2020 working for his brother in Birmingham, Alabama as the Controller of the company. He realized how much he could help other small businesses with things like bookkeeping, online bill pay, WIP reporting, and financial systems and operations. In 2022, he started Up Accounting Inc. because he thought he wanted to serve all small businesses as a fractional CFO/Controller. Miller discovered there's plenty of work to be had, but he also discovered that builders are his ideal clients. Not only was that where he got started, but builders have unique accounting needs that we think we're perfectly suited for. Listen and share today!
Are your videos not getting the traction you’re looking for? It’s probably because you’re missing one of these elements. We posted a reel/day for the 2nd half of 2023 and grew our IG following very aggressively. We also grew out YouTube subscribers from 1K to over 4K in about 120 days in the 2nd half of 2023. Listen today!
How do you expect to get more qualified leads if you haven’t even defined what that means for you and your company? I talk to a lot of remodelers. A lot. I’m fortunate to have the vantage point I do where I can to see and hear from remodelers and custom builders in dozens and dozens of markets in the US and Canada. Start listening now!
Your blog could be generating you dozens of leads every single month. Here’s why it’s not.Over the years, I’ve looked at a lot of remodeling company and home builder blogs. The majority are a total waste. The articles say words but nothing about them was created with a true purpose, so they are mostly wasted time and effort. Not producing anything for the company. Start listening now!
Over the years, I’ve always set goals for myself. In general, they are super motivating to me and give me a sense of direction. I’ll also say that I’ve missed a lot more of my targets than I’ve hit. Despite missing so many of my targets, I’ve still been able to do things like build a multi-million dollar business that’s growing extremely quickly, build a rental portfolio, achieve millionaire status in my early 30s, and maintain a healthy lifestyle. And I only share that with you because I want you to know you can achieve what’s important to you by setting goals and missing them but still making progress. Start listening now!
Chances are the majority of you have hired someone in the past to help you with your marketing. Whether that's an agency, a designer, a website company, etc. Two of the biggest complaints we always hear from remodelers or home builders who have sought outside help are: 1) Not getting enough leads for the investment and 2) the quality of leads is low. But do you even know what you would need to get from your investment to break even? We're going to jump into all of these problems and questions in this week's episode!
Nick and Tyler invited me to discuss how a proper marketing strategy can help your business grow. I found my niche in residential remodeling and custom building companies and I describe why that market works for me. In an industry that has previously relied on word-of-mouth referrals for new leads, I love sharing why adopting newer marketing techniques can bring in more targeted clients. Check out the episode to hear more!
With the end of the year coming up fast, we wanted to dive into this past year. We're sharing our top resources, strategies, and predictions so you have what you need to tackle the next two weeks of the year. Here at Builder Funnel, we're full of energy and momentum as we head into 2024 and we want you to feel the same so be sure to listen to this episode, subscribe, and let's cheer for the new year and new opportunities!
Today, I sit down with Dwayne Johns. He is a builder, remodeler, coach, and consultant. Dwayne entered the construction industry over 30 years ago, working on oceanfront estates in Hamptons on Long Island, New York. From laborer to craftsman to business owner, he was always honing his skills and immersed himself in all aspects of high -end custom construction. In 1996, he moved to Charlotte, North Carolina and started a general contracting business with Roger Ketchum, and the two achieved success right away, winning industry awards and earning rave reviews from clients, designers, and trade partners. He has now shifted his focus from the day -to -day aspects of building and remodeling award -winning homes to building more rewarding and more valuable businesses.
Establishing a marketing budget is important. If you’ve never really allocated a budget for marketing or you’ve always has a super low budget of 1% or less, you’re actually probably not charging enough for your projects and you need to increase your margins. You need to budget based on your growth goal, not your current volume.
I was recently on the Construction Champions podcast hosted by Ron Newspom. And we talked about the importance of marketing heading into 2024, as well as the biggest marketing shakeup incoming and what to do about it. Let's talk about the intention it takes to set your business up for success. Do you want a $1 million dollar company or a $100 million dollar company? This is a real question you must ask.Construction Champions Podcast Episode 57: https://youtu.be/WyhSiafjCCs?si=K3j0H5B6jlvdlqN6
When it comes to your website, the design is only half the equation. It's important to understand what the real goal of your website is before you decide to redesign it. Here at Builder Funnel, we look at websites through two lenses: design and performance. Usually, we spend more focus on performance, but today we're going to dive into the design side so you can have a well-rounded understanding of how your website should stand in today's market.
Here’s how to get free, exclusive remodeling leads. Exclusive meaning these aren’t purchased and/or shared. We’ve been hearing a lot about how demand is dropping off and sometimes having a huge budget allocated to lead generating is not an option. So, here are our top three ways you can start collecting more leads for free today!
Custom websites can end up hurting you more than helping. Website designers focus on making the website look really good, which is important to a degree. But after that, you really need your website to be your top salesperson, so it should be capturing and converting leads. Do you want your website built on a strong foundation? Send us an email at hello@builderfunnel.com and we can help!
I recently invested $55K in one week. I flew nineteen team members out to Builder Funnel Headquarters in Colorado Springs to work on the business vs. in it. Several sessions were dedicated to improving efficiency, communication, results, and some team activities. Listen now to hear why and what I expect to get out of this investment.
One of our clients recently emailed us with a complaint. How we responded might surprise you. The client emailed us requesting to “pause marketing” because they are getting too many leads and are having to turn down a lot of work. That’s going backward, but there are 3 other quick things we can do even if you can’t magically get more skilled labor.
Did you know there are over 200 Ranking factors that Google looks at when determining how you show up locally on search? We understand that SEO often confuses people. From keywords to Google business profile, links, and domain authority, there is a lot going on. Let’s break down one type of SEO campaign you can run in your remodeling business now!
I get this question a lot: how can we drive more leads on social media? You definitely CAN, but I think it's actually the wrong question. Today, I share my view and some statistics on HOW to best leverage social media in your remodeling business. And it's probably not what you think. Most remodelers generate less than 5% of their leads from social media. But it's still an important tool. Here’s why.
We get a lot of questions about our Remodeler Marketing Blueprint strategy process. In this podcast, I’m going to go through our top 8 frequently asked questions about our Blueprint and hopefully add some clarity for you on marketing strategy whether you work with us or not!
Your entire business can get a lot easier just by picking and committing to a niche. I want to share my story on how I was able to niche down in my field of marketing and build a brand that is hyper-focused on one niche and the benefits that came with it. Results are better, delivery of experience for clients are better, and your marketing and sales has more intent. Start listening now!
Many remodeling and custom building companies grow by word-of-mouth referrals, but a lot of interesting things can happen once you become more aggressive with your marketing. If you’re just starting to use marketing to get more customers, then this episode will break down what you need to know and how much you need to spend to get the ball rolling. Start listening now!
Sometimes the problems in our business are bigger than we think. We get so stuck in the weeds that we try to solve a whole bunch of level 1 problems and they’re keeping us stuck. When really, if we zoomed out, we might be able to solve 1 BIG problem that unlocks business growth. Start listening now!
So often, when our team gets on a call with a remodeler, they are in the middle of a website re-design and as we dig into it, there’s almost always something that raises some questions. Today, I want to walk through when and why remodelers and custom builders should re-design their websites. Start listening now!
Kevin Stephens started programming on an Apple II+ at the age of four, which established his love of technology. After earning his degree in computer science at the University of California, San Diego, Kevin spent time as a software engineer at Apple before joining Google in its early days. There, he worked on a variety of products and helped build Google’s presence internationally. He later co-founded and led Blink, the first consumer ephemeral text messaging app, which was acquired by Yahoo. Kevin subsequently led product teams at GoToMeeting and Thumbtack before joining Canvas as CEO. Kevin also serves as an angel investor and advisor to multiple early-stage startups. He lives in the Bay Area with his wife and two daughters. Start listening to Kevin’s story now!
We’ve all heard this at some point: “You gotta be posting multiple times daily to social media! Reels, stories, videos, photos, and on and on.” But is this true? Maybe/maybe not. How often should remodelers be posting on social media? That’s what we’re going to cover today so start listening now!
Everyone is coming to us now wanting “emergency marketing”. I need leads today, tomorrow, and this week. Well, I sure wish it worked that way. It doesn’t. But today, I will talk about quick lead gen vs. sustainable, repeatable marketing. Here at Builder Funnel, we are huge believers in long-term inbound marketing rather than short-term lead building, but we know that lately demand has been drying up and it just isn’t the same as it was two years ago. So start listening now to discover three ways you can start building leads today!
People like proof of expertise. As funny as it sounds, we like to see that piece of paper on the wall. When you’re talking to a prospect, it’s worth mentioning your company is double or triple or quadruple certified and you do that because you want to make sure your clients get the best experience and outcome possible. Let’s talk about how to use this in your sales process. Start listening now!
“Internet leads suck”. “Marketing generates garbage leads”. “Marketing doesn’t work.” Have you ever said anything like this before? Or at least thought it? In this week’s episode, Spencer is going actually to break down why this isn’t the case…but there is something VERY important going on here that you can fix. Start listening now to learn how you can use content marketing as a remodeler and builder to start creating referral-type leads!
Today, we’re going to talk about 1 part of the value equation (thanks Alex Hormozi) - and as it applies to remodeling and custom home-building businesses. And what is that? Perceived likelihood of achievement. When we buy anything, part of what we want to know is…will this work for me? And the more likely we think it will work, the more we’re willing to pay. Start listening now!
We just hit our 13-year anniversary here at Builder Funnel and what better way to celebrate than to share the top 7 lessons we’ve learned throughout the years! Some were learned the hard way while others just simply took way too long to learn. We always want our listeners to get the most out of our content and their business so we hope these insights will help you eliminate potential mistakes so you can continue to grow your remodeling or custom home-building business. Start listening now!
This week, we’re diving into a topic that doesn’t seem to get much attention in the remodeling and home-building space. We’re talking about “Return on Ad Spend” or ROAS. Most remodelers and custom builders have built their businesses on word-of-mouth or referrals and typically do very little advertising and marketing, but what happens when word-of-mouth referrals start to slow down? Start listening now and discover a different take on ROAS as a remodeler or home-builder!
I’ve been reflecting lately and one of my biggest realizations is the shift I’ve made in my learning habits. If you know me, you know I’m a BIG reader, like 35-50 business books a year kind of big reader, but I changed my decade-old way of learning in order to double my business. I focused more on intentional learning rather than the quantity of learning and now, every time I see a constraint in the business, I try to identify the best 1 to 3 books to help me solve that problem and work on implementing the concepts from those books. I’m sharing this with you in hopes it has an impact on you as well in terms of how you approach learning and how it can benefit your business’s growth. Start listening now!
This week we’re going to talk all about strategy! But, what does strategy actually mean? You gotta know where to play and how to win, which means even knowing when to say “no”. As you think about your company, marketing, or even sales strategy, ask yourself what you want to say “no” to. This will help you start developing your niche or unique spot in the industry.
Most remodelers and home builders we talk to today are not signaling to their perfect clients. This can generally make all your marketing dollars ineffective. This week, Spencer is answering a top-of-mind question: how do you attract your perfect customer? A little spoiler, a lot of it stems from your website. When people hit your website: what are they thinking, what’s their first impression? Spencer tackles these questions and more to give you actionable insights on how you can start drawing in your ideal client. Start listening now!
Did you know that 80% of sales require an average of five follow-ups? So, if you’re not following up consistently with your sales opportunities, most likely you’re losing A TON of business and money every single year. We’ve been taking deep dives into the weeds with several remodeling companies and evaluating their lead follow-up process. In this episode, we’re sharing some of our findings and a few tactical things you can do to start closing some gaps and making more money. Start listening now!
This week we will learn what to do when demand starts to shrink for remodeling and custom home-building businesses. Over the last few months, we’ve seen a huge decline in demand for remodeling projects and custom homes. It’s not super surprising, but if you haven’t been on top of your marketing then you may be feeling the slowdown more than others. We’re going to discuss what to do when remodeling and custom home demand shrinks so start listening now!
This week’s episode is about CPL vs CPA. Well, what does that mean? We’re diving into the topic of cost-per-lead vs -cost-per-acquisition. This conversation was sparked by recent conversations with other remodeling companies and we wanted to share our thoughts with you. We’re going to ask some hard-hitting questions designed to get you thinking. What can you spend to get a customer and what are you even willing to spend? It’s all broken down with real-world examples inside the episode, so start listening now!
We’re always encouraging remodelers and builders to write more content, specifically blogs, but we’ve noticed they usually don’t know where to start. We know sitting down to write a blog can be overwhelming because how do you know what you should be talking about? We want to help remove some of the pressure of blog writing by telling you the blog posts you should write first. Also, don’t forget to download our new Secret Reports that share how Builder Funnel generated over $150 million in sales for design-build remodelers and custom home builders across the U.S. & Canada → https://marketing.builderfunnel.com/secret
The topic of this week’s episode is growth and demand, and what that means as we move forward. Throughout this episode, we dissect a fictitious design-build company as they navigate through the market. We’ll discuss what to do once demand drops and critical ways to pivot in order to continue dominating the market. Start listening now!
If a picture is worth a thousand words, then professional photography is worth a thousand customers. We’re diving into a super granular topic in this week’s episode, but we think it’s important and how to increase audience engagement with photos. We’ve encountered hundreds of remodelers and custom builders whose websites and social channels were not up to par, and it could all be fixed by hiring a professional photographer. We share why high-quality photos are a must, simple but unique ways you can level up your photography, and the types of photos you should be sharing. Start listening now!
Educational content marketing educates your readers on topics related to your industry. It’s based on the idea that businesses should teach their audience before trying to sell them something. By teaching your readers, rather than just selling to them, you reach a larger audience. These visitors are seeking information that will assist them in making more informed decisions about the problems they are facing. Listen to this week’s podcast as Spencer explains why you should making your content more educational and how you can get started!
This week’s episode is a continuation of last week’s podcast where we talked about quick-hitting tactics you can employ to drive leads, but instead of leads, we’re focusing on the sales side. Get ready to uncover three sales plays you can begin running in different scenarios in order to start generating some new sales opportunities. So if you’re prepared to learn what these sales plays are, how to use them, and when then start listening now!
As we start to hit a seasonal slowdown, Spencer shares his top three quick-hitting lead generation ideas that remodelers and custom home builders can start running today. We know leads have gradually been declining since 2021 and as a business owner, you’re feeling the pressure to do something to change that. So although we’re big believers in long-term marketing plans, here are three short-term lead generating tactics to help you start making momentum within your remodeling or custom home-building business. Start listening now!
As we close December and think about starting the new year, Spencer has spent some time reflecting on 2022. Are there any lessons to be learned that will help us to prepare for 2023? He’s gathered some insights from Builder Funnel’s efforts and from his clients’ to create five end-of-year reflections. We hope this episode will help our listeners trigger some new thoughts or ideas as they reflect over the holidays and through the new year. Start listening now!
In this episode, Spencer was the guest on Tome Reber’s podcast: The Contractor Fight. During the conversation, they discussed some marketing strategies and tactics for contractors, the best practices for attracting high-profit, design-build clients, perfecting the art of targeting your ideal clients and reaching them efficiently through proper marketing, and much more. Start listening now!
Recently Spencer was a guest on Duane Johns and Dave Young’s podcast, The Builder Nuggets Podcast and we’re sharing that episode with you now. With the rise of inflation upon us, you can either look at it as a negative or see it as an opportunity. Spencer chooses the latter and explains precisely why he feels builders can use this time to make their business more profitable while accepting fewer projects and bringing in less revenue. It’s all about how you position your business for the future. Start listening now!
Recently Spencer was a guest on Kyle Hunt’s podcast, Remodelers on the Rise and we’re sharing that episode with you now. They went deep to teach listeners how to use their website and marketing to save time, prequalify leads, leverage automation, and close higher-margin projects. You want all of your marketing to point to what serves your business, especially your website, so if you’ve been struggling to attract the right customer and repel the wrong ones, you should give this episode a listen!
Join Spencer and Dean Curtis of Ingage as they discuss presentations, sales enablement, what those terms really even mean, and how we can start to look at them a little differently. We dive deep into how you can start using content, templates, and strategies in your sales process to level up your close rates, your effectiveness at telling your company’s story, and more. Dean has a passion for the intersection of technology and business. He was instrumental in helping architect and execute the strategy to drive the adoption of iPhone and iPad across the Fortune 500. Dean joined Ingage in February 2017 as the Chief Revenue Officer moved into the COO role shortly after, and was named CEO of Ingage in October 2019. Start listening to Dean’s story now!
Get ready for an energizing conversating with our special guest, Tim Brown. He is the CEO of Hook Agency, an SEO and web design firm that has grown from one person to seventeen in five years. We’re diving deep into web design, SEO, and pay-per-click for contractors. You’ll get Tim’s valuable insight into what makes a good website, mistakes you might be making with your Google Ads, and why sales are so serious. Tim has been featured on Forbes, Neil Patel & NBC, and Fast Company, so we really hope you enjoy this week’s episode!
This week Spencer brings on Randy Stanbury of 4 Level Coach. His background is exciting and consists of being an entrepreneur for a long time. Randy comes from the logistics business but has transitioned into custom home building and remodeling to teach builders how to manage their businesses and enjoy freedom. It’s interesting to see how he brings in an outside perspective and creates a company that practically runs itself. In this episode, we’re going to dive into the complex world of systems and how to use them to gain more time, money, and freedom for your business. Start listening now!
This week’s episode is going to sound a little different since Builder Funnel’s Inbound Consultant, Malachi Price, is hosting live from Remodelers Summit. The Remodelers Advantage Summit is the highest rated educational event in the remodeling industry, with high-impact topics, workshops, and keynote speakers. We’re excited to be informally chatting with Spencer, CEO of Builder Funnel, and Jeremy Steinruck, Co-Owner of Axis Construction, about their thoughts on the Summit along with some fun Fast Five questions at the end. So whenever you’re ready, lets dive into the show!
This episode is a bit of a continuation of last week’s topic about Google’s new search update. What we want to talk about today is two unique SEO lessons that will help you navigate through this change that you might not have heard of yet. Yes, keywords are essential for SEO, but they’re just one piece of the puzzle and hopefully, by the end of this episode you will have two new tactics in your SEO arsenal. Start listening now!
In this episode, Spencer is diving into a big Google announcement, discussion points of things he feels you should be alert to, and action items you can start implementing now. From content depth to search updates, we’re ensuring you and your team stay on good terms with Google.
This week, Spencer invites Kyle Hunt from Remodelers on the Rise to cover a range of topics. From marketing and sales to diving deep into Kyle’s personal journey through his career, we think you will really enjoy listening to this episode. It’s a good mix of clear action steps with fun along the way. Start listening now!
It’s crucial to build your website on a solid foundation for the long haul. This is what we have found to be one of the most beneficial things you can do to develop your digital marketing program. The reason being is that if you’re always switching platforms or systems, then you lose any momentum and you find yourself getting stuck in this stop-start cycle. That’s why in this week’s episode, Spencer shares his take on the pros and cons of the different website platforms you could use for your remodeling business so you can make sure you’re always in growth mode!
This week’s episode is a real treat as we welcome David Lupberger of Remodel Force to the show to discuss something you should all be planning for: transitioning out of your remodeling company. David has worked with hundreds of contractors over the past 30+ years to help them think about how they can exit their business or decide if they need to start doing things differently. In addition to being the highly-regarded author of the book Managing the Emotional Homeowner, David is a regular speaker at events hosted by NAHB, NARI, JLC, and more. We think this will be an insightful conversation that you guys will really enjoy, so start listening now!
How do you not only survive but thrive when you find yourself in a really tough situation? This is the topic of this week’s episode and we’ve taken advice from industry leaders and from our own research to bring you five ways you can help navigate yourself towards success even when everyone else around you failing. Sound interesting? Then start listening now!
Do you ever feel like your website isn’t as strong as it could be? Your remodeling website should be your greatest marketing tool in helping visitors convert into leads. It should represent your brand, be modern and professional, easy to use, deliver information clearly, and ultimately convert. So if your remodeling website isn’t checking all those boxes, then take a listen to this week’s episode where we break down seven ways to improve your website design so you can start getting more leads!
We bring you a special guest this week, Jeremy Seinruck of Axis Construction, to chat with us about what he’s been noticing in the market recently. Spencer and Jeremy dive deep into the changes happening in his area, what he’s been hearing from his peers and a hodgepodge mix of more industry news. Spencer even shares his take on what he’s been seeing and hearing from remodelers around the country. We think you’re going to really enjoy this conversation so start listening now!
Over the last few months, we’ve been hearing from our audience about the worry they have of recession, slow down in leads, and more. Even though the talk of doom and gloom, there are still opportunities that can be had. So this week’s episode is a deep dive into the topic of “market share” and our prediction of how things could play out. No one knows how the rest of 2022 will be, so our advice: stay steady and stay the course. Start listening now!
We have a special treat for you on this week’s episode. Two company colleagues, Danielle Russell (Builder Funnel President) and Mal Price (Builder Funnel Marketing Consultant) have teamed up to create their own podcast: BYOF (Build Your Own Funnel). They’re breaking down many case studies we have with our clients to share with you their successes and strategies so you can use them to grow your own business. This episode is filled with impressive stats, random sound effects, and the occasional bunny pun. Subscribe to BYOF where podcasts are played and start listening now!
You can stream the podcast here: https://open.spotify.com/show/09ID2mlMPhZbLyC44arnDa?si=3cdf91fd73464ee7
This week we invited Shawn Van Dyke for our 200th episode to pick his brain about what’s happening in the remodeling industry. Shawn founded the Built to Build Academy where he trains contractors worldwide to build the systems they need for purposeful, profitable growth. In this episode, you’ll hear how to build the perfect price for your business, why you should always get your lead’s contact information, the best way to find skilled labor, and much more. Start listening now!
This week we wanted to take a more motivational approach and talk about a concept around the design-build process: your undervaluing your planning. The most value of what you do is actually not found in the doing, or construction, but rather in your expertise. Knowing what to do, when to do it, and how. We encourage you start charging more for your planning process. We wanna hear your thoughts so shoot us an email, DM us on social, or join the conversation in the community!
Ideally, you should have the marketing basics for your remodeling and custom home building business. This week, Spencer will help you think about implementing more advanced marketing strategies that should inspire you and show you what’s possible even for smaller businesses. From workflow automation to building a media empire, we want to help you grow farther and faster. Start listening now!
Recently, Spencer attended a Trade Mastermind event and now he wants to share his key takeaways with you! Trade Mastermind gives construction business owners in all trades the tools to scale-up and level-up their skills as a business person. This week, he’ll go over how to stay on top of being a business owner, getting your team in line with the company’s values, and how to keep them inspired towards the vision. Ready? Press play to start listening now!
This week Spencer dives into the idea of being intentional with how you spend your time and how you schedule things as a remodeler. With so many things going on, it’s sometimes difficult finding the right balance between work and family. It can be helpful to ask yourself, “Am I spending my time how I really want to and how I really should in order to accomplish my goals?”. If you’d like to hear how normal people have developed the right habits that have made them successful, then go ahead and press play!
The theme for this week is to keep pushing even if things are already going fast! If there is pull-back going on in the industry then it’s the perfect time to push your business harder and reap the rewards on the other side. Join Spencer as he shares a coming marketing mistake remodelers make when the demand is at a high and what habits you should be building to make sure you’re always creating profit opportunities. So start listening now!
This time of year is the peak season for remodelers, but that doesn’t mean you can’t use this as an opportunity to get ahead. Spencer breaks down how to pinpoint those challenging moments in your sales process and turn them into “sales enablement” content that offers high value to your clients. If you’re looking for new ways to improve your sales process and customer experience, then start listening now!
If you’ve been struggling to figure out how to add video into your marketing strategy or you need an extra boost to your already current video strategy then this episode is for you! This week Spencer breaks down Wisitia’s 48-page State of Video Report to give you insight on how to make your video strategy stand out. From how often you should be creating video to identifying the key metrics that define a successful video, it’s all here. So start listening now!
In 2022, marketing strategy is changing. This is why this week, Spencer takes the time to break down HubSpot’s Inbound Marketing Trends Report of 2021 so you can make the best decisions on how to market your remodeling business this upcoming year. Some major trends we’re seeing are the rise of social media (especially video), the importance of brand awareness, and how customer experience is the number one driver of growth. This year, it’s more important than ever to try new things so start listening to discover how you can get in front of more people!
A remodeling platform that promises quality leads without you having to do anything? Sounds too good to be true and that might be the case for this third-party app, Houzz. We’ve been hearing a lot of complaints coming from remodelers in regards to the confusion and frustration they feel about using Houzz to market their business. So Spencer brings Gregg Cantor, a seasoned remodeler, that has been in the fight against Houzz for all too long. Listen as he shares his experience with the platform, the difference between a paid and free membership, and if it’s really worth it. If you’ve been struggling to find success on Houzz then start listening now!
Having testimonials for your remodeling business is a great tool. They help get you noticed, lead to more sales, and boost customer loyalty. But how do you get them? Listen as Spencer shares four unique ways you can start collecting more reviews and the best way you should be asking your clients so it’s easy for them to say ‘yes’!
Do you find yourself getting stuck at the $1M to $2M revenue mark in your remodeling company? This week, Spencer dissects why you might be falling short and the answer might not be as complicated as you think. Take 10 minutes to listen about the reason you need to spend more on marketing, the importance of tracking your efforts, and how it can help you predict your business’s future.
https://info.builderfunnel.com/builder-funnel-radio/why-your-remodeling-business-hits-a-wall-in-revenue
With 2022 in full swing, we’ve noticed people are now more concerned with achieving a perfect work/life balance, but how? This week Spencer shares his thoughts on the idea of work/life balance, how it might even be overplayed, and why you should rather focus on flexibility. The first step is to define balance for yourself as best you can. What does balance mean for you?
https://info.builderfunnel.com/builder-funnel-radio/how-remodelers-achieve-work-life-balance
The remodeling industry is facing a huge problem right now: inflation. As material costs are going up, subcontractor prices are going down. Spencer dives deep into the idea of how technology can help remodelers combat inflation, specifically automation. Using automation in your marketing, sales, and project management are all great ways to cut inflation and save time! Start listening now!
https://info.builderfunnel.com/builder-funnel-radio/how-remodeler-can-use-technology-to-combat-inflation
As the world keeps moving, so should you and your remodeling business. We want to help you prepare for the future by thinking about your current marketing spending and why you should be doubling down in 2022. This week Spencer dives into his recommended range of marketing spending you should be using for your remodeling company, how more leads equal more business opportunities, and how you might even be able to start charging more, earlier. The supply/demand ratio is in your favor right now and it’s time to capitalize on it. Start listening now!
https://info.builderfunnel.com/builder-funnel-radio/why-remodelers-should-double-down-on-marketing-2022
Lately, figuring out how to hire the right person for a remodeling or construction job has been a top struggle many businesses face. This week, we brought Ed Earl from Contractor Staffing Source and his 30 years of construction experience onto the show to share with you the best ways to find talented staff to grow your construction company. Ed is an energetic, talented national speaker with a passion for helping contractors reduce conflict in their business and improve communication with their clients, so start listening now!
https://info.builderfunnel.com/builder-funnel-radio/episode-184-hiring-challenges-solutions-for-remodelers-2022-ed-earl
So you’re ready to find the perfect fit for the new role at your remodeling company, but you don’t know where to begin. How about by listening to this week’s episode with Vicki Suiter of Suiter Business Builders who talks with Spencer about the core elements of building great teams? Find out how you can get a new perspective on hiring, gain control of the process, and get the business you’ve always dreamed of. Well, what are you waiting for? Start listening now!
https://info.builderfunnel.com/builder-funnel-radio/episode-184-team-building-for-remodelers-vicki-suiter
Have you been struggling to hire the right people for your remodeling company? Or are you curious as to how to strengthen your team’s culture? If so, you’re gonna want to tune in to this week’s episode. Spencer is joined by Bryan Kaplan as they discuss how to improve your team’s development and what to think about when it comes to making sure you’re hiring the right person for the job. So this week, get the team together and learn how to hire the right way and discover ongoing tactics you can use to continue training your teammates' mindset.
https://info.builderfunnel.com/builder-funnel-radio/episode-183-bryan-kaplan
Will 2022 be the end of remodeling? Recently an article from Harvard University was released that anticipates the increases and, possibly, decreases that the remodeling industry will face. Join Spencer as he dissects this prediction and offers his own insights. Have your own guess on what the remodeling industry will be like in the next year? If so, share your thoughts with us at radio@builderfunnel.com or message us on social. We’d love to hear from you!
https://info.builderfunnel.com/builder-funnel-radio/will-remodeling-demand-peak-2022
How long does inbound marketing take to get results? Brace yourself; it’s gonna take some time. This week, Spencer goes over the best way to track your inbound marketing efforts, client case studies, and the biggest mistake we see remodeling companies make when it comes to their inbound marketing. Inbound marketing is like investing in a portfolio. Patience is key!
https://info.builderfunnel.com/builder-funnel-radio/how-long-does-inbound-marketing-take
Are you creating enough evergreen content for your remodeling business? If you’re not sure then take 10 minutes to listen to this week’s episode as Spencer explains what evergreen content is and why remodelers need it. See how creating and updating evergreen content can save you time and explode your website traffic!
https://info.builderfunnel.com/builder-funnel-radio/what-evergreen-content-is-why-remodelers-need-it
Is your SEO working for your remodeling business? This is the #1 question asked to Builder Funnel, so Spencer spends some time this week sharing with you why SEO is important, what you should be tracking, and questions to ask yourself. Having a strong SEO strategy means more people see your website and the more your online traffic increases, the better your chances to provide your product or service to a greater number of people. If you’ve been struggling with your SEO then listen to this week’s podcast!
https://info.builderfunnel.com/builder-funnel-radio/is-my-seo-working
Visionaries have groundbreaking ideas. Integrators make those ideas a reality. Spencer gives his take on why this ideal combination is the key to getting everything you want out of your business. Discover how Spencer uncovered that he was a Visionary and how the growth of Builder Funnel changed once he found his Integrator. If you’re looking for something to help push your remodeling company to new heights, then start listening now!
https://info.builderfunnel.com/builder-funnel-radio/remodelers-are-you-the-visionary-or-integrator
If content is king, then video is its queen. Video Marketing helps promote and tell people about your service or product, which is why Spencer is sharing his best-kept secrets on how to get started and overcome the fear of being on camera. If you want to learn how to increase engagement on your digital and social channels, educate your audience, and reach users with a new medium then start listening to this week’s episode!
https://info.builderfunnel.com/builder-funnel-radio/how-to-overcome-fear-of-video-marketing
A new year brings new goals and we want to make sure you have everything you need in order to achieve them. This week, Spencer shares Builder Funnel's goal-setting process and how he tackles his everyday personal goals. Discover how setting a WIG (“wildly important goal”) and creating weekly leads gets everyone on the team moving in the same direction. Press play to learn new ways to start crushing your goals in 2022!
https://info.builderfunnel.com/builder-funnel-radio/goal-setting-2022
Why is The Remodeler Marketing Blueprint such a vital tool for growing your business? Because we guarantee it works! Join Spencer as he shares with you the power of building a performance-based strategy with results that no one else offers. From a full brand audit to access to internal training, your 100+ page blueprint is the ultimate 12-month marketing plan for your remodeling business. Check the resource section below to learn more about how to get started growing your business today!
https://info.builderfunnel.com/builder-funnel-radio/guaranteed-remodeling-business-growth
We have an exciting announcement to make! Join Spencer as he introduces our new podcast, Remodeler Stories. Starting in January 2022, once a week we will have remodelers join us to share their journies. We’re hoping you can use this channel as a source of motivation and enlightenment as you navigate through your own journey. Be sure to look for Remodeler Stories on iTunes, Spotify, and Soundcloud!
https://info.builderfunnel.com/builder-funnel-radio/introducing-remodeler-stories
Are you looking for the next big marketing tactic to help boost your remodeling business? Try guest podcasting! Spencer knows all about the benefits of podcasting which is why he’s dedicated this week to sharing how and why you should start guest podcasting as a remodeler. Whether you want to increase your company’s credibility or improve your website’s ranking, guest podcasting is a great addition to your overall strategy.
https://info.builderfunnel.com/builder-funnel-radio/become-podcast-guest-as-remodeler
Do you have a strategic plan that helps you successfully navigate growth as you head into next year? What about for the next five years? This week Spencer brings on Director of Consulting from Remodelers Advantage, Doug Howard to share some insight on how you can overcome challenges within your remodeling business and build a strong long-term strategy. There are a lot of things to think about when creating your strategic plan so sit down, buckle up, and let’s get started!
https://info.builderfunnel.com/builder-funnel-radio/strategic-planning-remodelers-doug-howard
Are you creating podcasts for your remodeling business? In today’s episode, Spencer describes the opportunities podcasting can have for remodelers and custom builders, and how to get started. From your podcast strategy to successfully promoting it, you’ll learn what it takes to begin podcasting from start to finish. And don’t forget to check out the awesome list of quick-start resources mentioned!
https://info.builderfunnel.com/builder-funnel-radio/hire-remodeling-podcast
Do you ever wonder if your remodeling business should be on TikTok? As the app’s popularity continues to rise, so does the opportunity to grow your business. Spencer tackles questions that are most commonly asked by remodelers about whether or not TikTok is right for their business. You’ll discover platform statistics, who’s using the app, and how to get started with experimenting on TikTok today!
https://info.builderfunnel.com/builder-funnel-radio/tiktok-trend-tactic
In the past few years, a lot has changed because of the global pandemic. So how does that impact your remodeling business? In this week's episode, Spencer dives into how business is generated for most remodelers and how that approach is currently changing and adapting due to our increased comfortability with technology! Learn more about how the most popular source of business is changing!
https://info.builderfunnel.com/builder-funnel-radio/source-of-business-remodelers-changing
How do you know if your marketing is working for your remodeling business? It’s all about the metrics! In this week’s episode, Spencer dives into the most important high-level marketing metrics that your remodeling business should be focusing on. Learn more about website traffic, raw leads, and closed customers, and more!
https://info.builderfunnel.com/builder-funnel-radio/critical-marketing-metrics-remodelers-need-to-track
Getting past your thoughts and doubts is the first step in Tom Reber’s book, Winning the Contractor Fight. In this episode, Spencer speaks with Tom Reber, author and contractor business coach, who believes it’s time to step on the gas peddle and claim your brand. Check out this episode to find out how to overcome obstacles, find a healthy balance for your wellbeing, and multiple the Benjamins!
https://info.builderfunnel.com/builder-funnel-radio/winning-the-contractor-fight
According to the Center for Disease Control, construction has the highest suicide rate of all industries, at 53.2 suicides per 100,000 workers. That's about four times greater than the national average. If you or someone you know is struggling, please contact the National Suicide Prevention Hotline. It's ok to ask for help! In this week’s episode, Spencer is joined by a fellow teammate, Malachi Price, Marketing Consultant at Builder Funnel, to discuss the importance of Movember, a charity that focuses on advocacy for men's mental health.
https://info.builderfunnel.com/builder-funnel-radio/movember
For this episode, our listeners submitted their burning questions about "all things business," and Spencer offers his answers. In this Q&A, Spencer touches on questions about business profit, recruitment strategies, and delegation! Do you have a question about your remodeling business? Submit your questions today!
https://info.builderfunnel.com/builder-funnel-radio/ask-spencer
Attracting and retaining talented and skilled workers can be a big challenge for many remodeling companies. In this episode, Spencer talks with Danielle Russell, President of Builder Funnel, about the importance of company culture, shared experiences, and retaining for the future. Check out this episode to learn more about Builder Funnel’s hiring and retention processes and our big takeaways that you can apply to your company!
https://info.builderfunnel.com/builder-funnel-radio/how-to-attract-and-retain-top-talent
In this episode, Spencer talks about how to create a marketing plan for your remodeling business. Learn about the importance of tracking traffic revenue broken down by channels, strategizing funds, and much more!
https://info.builderfunnel.com/builder-funnel-radio/how-to-create-marketing-plan-for-remodeling-business
Starting your own remodeling, contracting, or home building business is a big undertaking! Duane Johns, co-host of Builder Nuggets and regional partner of Alair Homes, joins Spencer in this episode to share some advice on creating your own business freedom. Check out this episode to learn more about creating an exit strategy, how to avoid getting stuck in your business, and how to create freedom in your business.
https://info.builderfunnel.com/builder-funnel-radio/make-your-business-more-valuable-duane-johns
Are you ready to maximize your remodeling company's online and social media presence? In this Growth Series episode, Spencer breaks down Builder Funnel’s new service, the Remodeleler Marketing Blueprint, that will help you achieve results, guaranteed! Come listen to how this new tool can maximize your online presence!
https://info.builderfunnel.com/builder-funnel-radio/maximize-remodeling-online-presence
Are you interested in increasing your Google ranking and overall customer website satisfaction? In this episode, Caitlin Kuiper, Builder Funnel’s Web Developer, joins Spencer to chat about the evolving, important topic of WebSite Accessibility. Learning and engaging with website best practices will increase your user's experience along with ensuring every audience member accesses the same information.
https://info.builderfunnel.com/builder-funnel-radio/construction-companies-ada-accessibility-caitlin-kuiper
Spencer starts this episode with another question that was asked on Builder Funnel Academy about Google Ads. From there, the episode views a broader question about how to improve your company's Google ranking. Spencer covers topics like keyword bidding, service pages, NAP (name, address, phone number, and more!
https://info.builderfunnel.com/builder-funnel-radio/why-home-builders-remodelers-dont-show-up-in-google
Starting a remodeling, contracting, or home building business is challenging! Kyle Hunt from Remodelers on the Rise joins Spencer in this episode to share some advice about the first things you should do when starting a business, and the things you should avoid. Check out this episode to hear more about the importance of understanding your numbers, solidifying your sales process, figuring out who you should hire first, doing fun things for your clients, and more!
https://info.builderfunnel.com/builder-funnel-radio/honest-advice-for-general-contractors-getting-started-kyle-hunt
In this episode, Alani and AJ from 10X Builders share their stories with Spencer about how they went from being college athletes to owning a custom home-building company. Listen to hear more about Alani and AJ's student-athlete experience in college, how their athletic experience translated into entrepreneurship, and some fun stories about their times playing college and professional football!
https://info.builderfunnel.com/builder-funnel-radio/college-athletes-to-construction-business-owners-10x-builders
The past 18 months since the beginning of the COVID-19 pandemic have been a whirlwind for the remodeling industry. Victoria Downing from Remodeler's Advantage joins Spencer in this episode to chat about the trends in the remodeling industry and offers recommendations for what remodelers should do during the current unpredictable trends in the market.
Victoria also shares more about the Remodeler's Summit and why you should register today! The summit is less thatn a month away, so listen now to hear what it is all about!
https://info.builderfunnel.com/builder-funnel-radio/how-to-get-most-out-remodelers-advantage-summit-victoria-downing
Are you using Nextdoor for your home building, remodeling, or contracting business? Nextdoor is a community-driven platform that ultimately can act as an inbound marketing channel for your company. You can use it to provide resources, offering recommendations, and engaging with other users and businesses in your neighborhood. So, should you be marketing on Nextdoor? Only if you are willing to invest the time!
https://info.builderfunnel.com/builder-funnel-radio/should-contractors-be-marketing-on-nextdoor
Branding is all about making your company memorable and associating emotions with your brand that you want consumers to feel when they see your name or interact with your company. If you're ready to start improving your brand, come listen to some of the basics of branding with Andi Paradis and Spencer. They talk about how branding starts with knowing your audience, how a well-designed website can impact lead conversion, and auditing your brand to identify room for improvements.
https://info.builderfunnel.com/builder-funnel-radio/construction-business-brand-worth-remembering-andi-paradis
Are you looking for more ways to market your home building, remodeling, or contracting business? In this bonus Growth Series episode, Spencer shares 7 marketing ideas that he thinks are not utilized enough in the residential construction industry. Come listen to these 7 overlooked marketing tactics and consider which options you could try out next!
https://info.builderfunnel.com/builder-funnel-radio/7-contractor-marketing-ideas-you-may-have-overlooked
Are you looking for the best CRM for your home building, remodeling, or contracting business? Spencer developed six criteria to look for in a CRM when considering options. Listen to hear more about his criteria and why he chose HubSpot as the best CRM for contractors!
https://info.builderfunnel.com/builder-funnel-radio/best-crm-for-contractors
With lumber prices fluctuating, home builders, contractors, and remodelers need to be open and honest with clients about the potential for drastic price increases for the cost of materials. Byran Kaplan from Construction Consulting and Spencer chat about the importance of constant communication with clients during these uncertain times. Come hear more about what you should do to protect your company from raising lumber prices during contracts.
https://info.builderfunnel.com/builder-funnel-radio/rising-falling-lumber-costs-bryan-kaplan
Over the past month, the United States has faced an inflation rate of around 4-6% which is nearly double the inflation that we usually expect annually. During these times when the demand for housing is exceeding the supply and while prices are inflating, how can home builders, remodelers, and contractors capitalize on the market and ensure success?
https://info.builderfunnel.com/builder-funnel-radio/what-real-estate-inflation-means-for-contractors
Are you looking for ways to make your home building, remodeling, or contracting company more valuable? In this episode, John Warrillow, author of Built to Sell, joins Spencer to share his advice about how to:
- Focus your business on a narrow and targeted service
- Make your service repeatable
- Turn your service into a product
Listen to hear more from John Warrillow and learn how to make your construction company more valuable!
https://info.builderfunnel.com/builder-funnel-radio/how-to-make-construction-company-more-valuable-john-warrillow
It has been a busy time lately for the home building, remodeling, and contracting industries because of the leads that summer months typically bring on top of the booming housing market. In this episode, we have some tips about marketing and sales automation to help free up some of your time to make you slightly less busy. Come listen to Spencer's advice about marketing and sales automation and how it can make your life a little bit easier!
https://info.builderfunnel.com/builder-funnel-radio/marketing-sales-automation-save-your-team-time
How do you come up with a good name for your business? What do you want people to think of when they think of your name and business? This is all about branding. In this week's episode, Eric Price from Bearded Builders joins Spencer to talk about how he branded his company to attract the right employees and customers.
https://info.builderfunnel.com/builder-funnel-radio/branding-eric-price
How much money should your home building, remodeling, or contracting business spend on marketing? In this week's episode, Spencer overviews what percentage of your revenue should be allocated to your marketing budget, what the budget should cover, and how to plan this budget based on your goals rather than your current state.
https://info.builderfunnel.com/builder-funnel-radio/how-much-should-you-spend-marketing
Are you looking to improve your website for your home building, remodeling, or contracting business? In this week's episode, Erik Cofield from the Association of Professional Builders joins Spencer to talk about websites for home builders. Erik introduces several website best practices by showcasing some common mistakes, and explaining how to optimize your website to get found by qualified leads.
https://info.builderfunnel.com/builder-funnel-radio/making-your-website-battle-ready-erik-cofield
In this episode, Spencer talks about how to get started today with marketing for your home building, remodeling, or contracting business. Come listen to hear some beginner marketing tips and get your foot in the door!
Spencer also starts a new segment where he answers questions from emails from listeners. If you have a question that you want to hear Spencer talk about, email Spencer at radio@builderfunnel.com.
Learn all about it here on Builder Funnel Radio! https://info.builderfunnel.com/builder-funnel-radio/how-to-start-marketing
Join us on this week's episode to hear from one of our clients! In this episode, Drew Ondrey joins Spencer to talk about Southern Green Builders' experience as one of our clients. The conversation ranges from home technology, to personal branding, to seeing results as lead generation. If you're looking for marketing services for your contracting, remodeling, or home building business — check out this episode to hear more about working with Builder Funnel!
https://info.builderfunnel.com/builder-funnel-radio/southern-green-success-with-builder-funnel
If you're a home builder, contractor, or remodeler, you know that the market for construction is HOT right now. How should you take advantage of this construction market boom? Come listen to Spencer's advice about some strategic moves that you should make while the construction market is hot!
https://info.builderfunnel.com/builder-funnel-radio/strategic-moves-hot-construction-market
This week's episode is all about leads! How do you get more leads? How do you get the right leads? What do I do if I get too many leads? First, Brian Freeman started making video content, email marketing, podcasts, and more to get more leads. Then he had to make sure he was bringing the right ones down the funnel. Come hear more about how Brian Freeman uses content to get the right leads, and what he does when he has too many leads.
Time for a health check for your company! We've heard stories about agencies controlling certain access and information for companies like yours. We want to make sure that have proper access to your website, social media, and more. Come listen to Spencer's advice about what things you should have access to for your company.
https://info.builderfunnel.com/builder-funnel-radio/website-access-health-check
Setting aside time for personal development is a great way to foster growth and create good habits. In this episode, Ryan Cote joins Spencer to talk about his personal development journey. Come listen to Ryan share his morning routine, journaling, and encouraging personal development in the workplace. To hear more about how Builder Funnel has engrained personal development into the workplace, listen to this episode about our core values.
https://info.builderfunnel.com/builder-funnel-radio/personal-development-workplace-ryan-cote
If you've listened to our recent episodes of Builder Funnel Radio you now know the importance of video marketing, and we've offered some video advice. In this episode, Spencer gives some tips about how to start with that first video to make video marketing a habit for your contracting, remodeling, or home building business.
https://info.builderfunnel.com/builder-funnel-radio/point-shoot-record-video
In last week's episode, Spencer talked about the importance of video marketing and offered advice about hiring a videographer. This week, Ethan Beute from BombBomb joined Spencer to talk about how using videos can make a difference for your business, and how to overcome your nervousness about being in front of the camera.
https://info.builderfunnel.com/builder-funnel-radio/get-comfortable-camera-ethan-beute
How important is video marketing? Approximately half of the content on the internet is video, and YouTube is the second largest search engine (after Google). There are various types of videos which can be used on all of your social media platforms, various pages on your website, and emails to connect with your consumers on a deeper level.
In this episode, Spencer reviews the importance of video marketing for your construction company and offers advice about hiring a videographer. If you're interested in learning more about Builder Funnel's video marketing services, check out our recent blog.
https://info.builderfunnel.com/builder-funnel-radio/do-i-need-videographer
On this week's episode, David Perrotti from Fine Home Contracting joins Spencer to talk about his company and his recent book! Listen to hear more about the story of Fine Home Contracting, David's vision for the coming years, and how David is using his book to marketing himself and his company. https://info.builderfunnel.com/builder-funnel-radio/fine-homes-contracting-david-perrotti
Is your website mobile-friendly? If so, have you optimized it to the best that it can possibly be? Have you thought about these 5 areas for improvement?
Here's everything you need to know about website UX/UI and how you can improve your webpage immediately!
This week's episode is a bit of a double feature! Spencer opens up this episode by sharing his experiencing with investing in Crypto Currency. Keep note that Spencer is sharing his experience, not advice (he is not a financial advisor). For the rest of the episode, Spencer switches gears to talk about email marketing, by offering advice about how often you should send emails and what benefits email marketing has to offer.
https://info.builderfunnel.com/builder-funnel-radio/email-marketing-cryto-currency
Dabbling into UI with quick and easy tips that you will be able to observe on your site and implement. Does your webpage have good user interface?
Learn more as Tyler Sinden and Esther Knicely cover simple tips to implement right now.
On this week's episode, Spencer talks with Mark Harari about marketing advice for remodelers. The discussion brings up topics about best practices for marketing, trends to look out for, favorite parts of marketing, and Mark Harari's book Lobster on a Cheese Plate.
https://info.builderfunnel.com/builder-funnel-radio/lobster-cheese-plate-mark-harari
Join us in our second episode of our four-part mini-series! In this episode, we go over some examples of good and bad UX/UI, where you will be able to see if there are any areas of improvement within your site.
If you are looking for books to read, podcasts to listen to, or blogs to browse our team always has new recommendations! Listen to this week's podcast to hear about some of Spencer and Danielle's favorite content. Their recommendations include content specifically related to the construction industry, leadership, habits, mindset, and more!
https://info.builderfunnel.com/builder-funnel-radio/top-picks-construction-blogs-podcasts-books
In this episode, Caitlin Kuiper, our expert web developer goes over the basics of website UX/UI. She goes over what exactly they are and why they matter to you and your business.
Why are people afraid to talk about money? In this episode, Spencer chats with Krisstina Wise about this concept before they dig into advice about budgeting, investing, and managing your wealth.
https://info.builderfunnel.com/builder-funnel-radio/make-your-money-work-for-you
Do you need some advice about how to manage your Instagram? Join Spencer and Tyler to review the basics of Instagram, then hear them discuss some specifics about consistency, strategy, and time commitment. https://info.builderfunnel.com/builder-funnel-radio/honest-discussion-instagram-remodelers-contractors-builders
Spencer announces a hiatus on the Building a Family Business show and discusses plans for the future.
Want some tips and tricks for trying to secure leads?
In this episode, Josh Carter from Hatch talks with Spencer about the best practices for getting in touch and following up with leads.
https://info.builderfunnel.com/builder-funnel-radio/how-to-close-more-home-improvement-leads
Want to increase your close rates and improve your lead/sales process?
In this episode, Spencer breaks down the framework of the "Lead Matrix," and how it can separate you from competitors in this industry.
Enjoy the rest of our episodes, in-full, here! https://info.builderfunnel.com/builder-funnel-radio/contractor-lead-matrix
In this episode, Andrew Giannattasio talks about his relationship with Builder Funnel, and how Builder Funnel was able to take his marketing to the next level. Find out why Andrew has stuck around with us for so long, and some of his experiences along the way!
Listen to the full episode here: https://info.builderfunnel.com/builder-funnel-radio/power-of-inbound-marketing-for-custom-builders
In this episode, Spencer talks about the importance of finding other businesses with similar audiences, and how you can team up to form a symbiotic business relationship that will benefit you, your partners, and your clients.
Listen to this episode, and any full episode of Builder Funnel Radio on our website! https://info.builderfunnel.com/builder-funnel-radio/power-partnerships
In this episode, Kim Hibbs talks the importance of marketing versus sales and how focusing on things such as leads over sales can take you to the next level. Kim also discusses his business and how it was opening in a new market!
In this episode Wes & Brooks Powell, discuss the journey in their early stages of businesses, the changes they’ve made along the way online, disruptive business ideas, and the overall importance of generating leads to generate business.
https://info.builderfunnel.com/builder-funnel-radio/marketing-changed-builders-remodelers
Think of the very best sports figures from the past several decades. There is one thing they all have in common. Can you guess what it is? It’s not that they were gifted physical specimens who move through the court, field, or rink they play in. It’s not that they were given some insane amount of confidence upon birth that propelled them to where they are, and what they achieved.
The common thread was an insatiable desire to be the best, and they realized early on that the path to success was to constantly improve. If you want to change the way that you perform on anything, it starts with this same commitment. Wherever you are starting from right now, you can get to where you want to go if you are willing to be open-minded and put in the time and effort needed. It’s not going to be easy, you will misstep along the way, but if you stay committed you will reach the promised land.
In our final episode in the Sales Mastery Mini-Series with Bryan Kaplan, we are going to dive deep into how you can gain insane confidence in your sales process, pitching, and closing rate if you follow these key steps we’ll talk about today. And he’ll share some secret weapons you can use right now.
In this quick episode, Spencer talks about his first book launch titled The Remodeler Marketing Blueprint! Listen in to get the details!
Get your copy of The Remodeler Marketing Blueprint today! https://www.remodelermarketingblueprint.com/
Listen to this full episode and the rest of our Growth Series here! https://info.builderfunnel.com/builder-funnel-radio/the-remodeler-marketing-blueprint
In this episode, Wes & Brooks Powell discuss their processes going into the new year and the importance of installing systems for achieving both professional and personal goals.
https://info.builderfunnel.com/builder-funnel-radio/family-business-construction-planning-2021
Here’s the deal… a very long time ago someone decided that the relationship of effort to money would be that you expend effort before being paid. Pile on top of this probably the largest financial risk in any industry and you end up with a completely inverted financial relationship. One in which you are responsible for shouldering the costs for someone else’s home until you reach an acceptable level of completion where you are paid back, and take a small profit in recognition of this work.
The only way to consistently change this relationship and get the clients that you want is to charge for your estimating and pre-construction work. This is a job cost and not something that you should do for free.
In this episode, Dave Yoho talks the universal fundamentals of sales for your construction or remodeling business. Adding value for your customers and clients is key, but how can you do that?
Dave Yoho has decades of experience perfecting the art of the sale. Listen to Dave's insight here!
https://info.builderfunnel.com/builder-funnel-radio/how-to-build-value-into-a-home-improvement-sale
Ask yourself this question: Can I walk a prospect through the steps to take them from a complete stranger to a paying client? This is what it means to have a sales process. So much of the time, a prospect disappears because we haven’t done a good job of keeping them engaged, kept them moving through a process, and ultimately are making it up as we go along.
People aren’t stupid and they can sense instability and uncertainty a mile away. It’s something Bryan reflects on in this episode as we dive deeper into the steps of the sales process. You don’t want to miss this episode as Bryan unpacks the steps in the process he teaches in his Sales Masterclass.
In this episode, Spencer talks about his thoughts on retirement, what retirement means to him, and how passive income can get you the financial freedom you desire! https://info.builderfunnel.com/builder-funnel-radio/when-can-you-retire-from-your-construction-business
Spencer announces that Building a Family Business will return on January 15, and shares some of the interesting stats from Builder Funnel Radio in 2020.
The reality of life is that the people you meet are strangers. In a very quick time frame - some research suggests as short as 7 seconds - people will make a decision as to whether or not they like that person, and if they don’t like you - they won’t do business with you. You don’t need to be best friends with your clients, but they need to like you on a deep primordial level.
Armed with this knowledge, Episode Three will dive into how we make a great first impression, how we guide prospects through the journey. We’ll take the insights from Episode’s Two’s discussion of the psychology at play to our benefit to control the emotional process of talking to strangers.
Key Points: --Preparation is the key to predicting your results --How to use the mirror --It’s all about striving for simplicity --The things you aren’t paying attention to that you should be --Recognizing where the prospect is in their buying journey (You can’t sell to everyone!) --Observe, sense, adjust: The role of emotional intelligence in that initial touch point and beyond --The role of emotional intelligence in the sales process (observe, sense, adjust) --Your role is to control their emotional journey in the sales and construction processes
In this episode, Laura DiBenedetto talks about her early retirement, what that looked like, and why it isn't always what it's cracked up to be. Find out how Laura views happiness and what her six habits are for success and happiness.
https://info.builderfunnel.com/builder-funnel-radio/business-growth-early-retirement-and-habit-building
In this episode, Wes & Brooks Powell discuss the importance of goal setting to make sales or operations hiring decisions, as well as their overall takeaways from 2020. https://info.builderfunnel.com/builder-funnel-radio/operations-sales-hire
In Episode two we start at the beginning in understanding how the decision-making process happens for us. Your clients are just like you, and often the way they buy mirrors how you do. We just don’t often look at it this way.
Key Points:
--The different parts of the brain that are involved --The things that influence a prospects mindset (Mass media, Relatives & self-proclaimed experts) --Runaway train and the sense of control (Free falling in a dream) --People want to be on a team of winners, they want to feel like they got a better deal than the next person, and that they avoided defeat --The magic blue pill of experience
In another episode of Expert Interviews & Growth Series, Spencer discusses what you need to focus on to take your business to the next level. From Google Ads to premium content, listen to how you can continue growing your business by doing the little things behind the scenes so you can cut down on things such as Cost Per Lead. https://info.builderfunnel.com/builder-funnel-radio/how-to-double-your-remodeling-business-in-2-years
In this episode, Spencer reflects on the key takeaways from this years Building a Family Business Podcast episodes, defining what they are, and emphasizing their importance to family businesses.
https://info.builderfunnel.com/builder-funnel-radio/2020takeaways
It’s all about them, not you. This is a core aspect of the relational selling process and we’ll start the conversation here after we dig into Bryan’s bio and history in the business. He’s been in every end of this business, and as you’ll see throughout this series, is completely relatable to the challenges you face daily.
This is the key ingredient not many are talking about, or doing in their business marketing and sales processes. Ask yourself “what’s my prospects favorite topic?”. It’s themselves. If you focus on how great you are, you are boring your prospects and they won’t feel heard and won’t be attracted to your brand.
Key Points:
--Storybranding --Grabbing someones attention --Getting out of the way of your success --Practice, practice, practice --Commitment to making improvements
In this episode, Stephen King and Spencer Powell discuss profitability and what you should be thinking about when trying make a profit. Stephen also talks about the importance of turnover, pricing, cash flow, and much more!
https://info.builderfunnel.com/builder-funnel-radio/make-more-money-in-your-construction-business
In this episode, Wes & Brooks Powell emphasize the importance of core values, how they can be utilized for company success, and the major commitment behind keeping these values ingrained in your business.
https://info.builderfunnel.com/builder-funnel-radio/mission-statement-core-values?hs_preview=LvfhtBEJ-38636879955
In this episode, Spencer talks about creating your marketing plan for 2021 by touching on the important aspects you should be thinking about as you work through it. He also talks about what you can do to achieve your goals for the coming year, as well as for years to come.
https://info.builderfunnel.com/builder-funnel-radio/how-to-create-a-remodeler-marketing-plan-for-2021
In this episode, Wes & Brooks Powell discuss the differentiation between decision making for both Majority and Minority partnerships and how to be successful in either role. Whether you are involved in a majority partnership or a minority partnership to be successful, it is important to be educated, show up, do your research, get input, receive input, and realize the different viewpoints of others. https://info.builderfunnel.com/builder-funnel-radio/family-businesses-share-family-assets
In this episode, Brian Barrett covers how Construction businesses should handle marketing campaigns and what to look for while getting it set up. Brian also gets into the world of VR & self guided tours, and how all of the modern technology is being utilized in the construction industry.
https://info.builderfunnel.com/builder-funnel-radio/video,-virtual-reality,-and-the-future-of-selling-homes
In this episode, Wes & Brooks Powell discuss estate planning within transferring a business, implementing future financial goals into your current and future business plan, and the importance of over-communicating your family business transition plan to all family members. https://info.builderfunnel.com/builder-funnel-radio/family-businesses-need-these-documents
In the final episode of Profit Bleeds, Todd shares how you can combat unsolicited charity and materials issues. These can be real profit killers, so tune in and solve these issues in your business today!
Dennis Gillan is a mental health advocate and motivational speaker. Dennis discusses Movember, men's mental health awareness, as well as discussing why the construction industry faces such high rates of suicide compared to other industries. Movember takes place during the month of November and is dedicated to men's mental health awareness. We can all do our part by spreading awareness to mental health and simply by checking in our friends, family, and acquaintances.
"Life is worth living" - Dennis Gillan
Listen to this episode and the rest of the Builder Funnel Radio podcasts here:
https://info.builderfunnel.com/builder-funnel-radio/supporting-mens-health-in-residential-construction
Spencer makes a quick announcement regarding the future of The Construction Cut and teases exciting new things for 2021.
In this episode, Wes & Brooks Powell] discuss the importance of owner alignment, what it really means to be aligned, and what goals for alignment need to be prioritized. They also look back on their time in leadership roles and what they could have done differently. https://info.builderfunnel.com/builder-funnel-radio/how-to-get-family-business-owners-aligned
Phone time and stolen time can be some of the most frustrating profit bleeds. Todd shares how you can diagnose and solve these profit bleeds in episode 3.
In this special episode of Builder Funnel Radio, Nicole and Spencer discuss the 2020 State of Remodeler Marketing Report and which marketing priorities have changed for remodelers from 2019 to 2020.
info.builderfunnel.com/builder-funnel-radio/2020-state-of-remodeler-marketing-report
This week, Taylor covers construction industry employment, the effect a Biden Presidency will have or not have on the construction industry, and what a COVID vaccine might mean for the housing market and those lower than ever mortgage rates.
Show Sponsor: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
Download the 2020 State of Remodeler Marketing Report: bit.ly/sormr2020
Download the 2020 State of Home Builder Marketing Report: bit.ly/sohbmr2020
Down time and shop time can be profit killers. In this episode, Todd breaks down common examples of how your employees can be burning up time and money and how you can solve these profit bleeds!
In this week's episode, Spencer talks about the importance of having different tools to support your marketing & sales efforts, embracing all of this technology, and finding ways to connect and automate your efforts to make your daily life a little easier. https://info.builderfunnel.com/builder-funnel-radio/marketing-sales-project-management
This week, Spencer stands in for Taylor to give a "sort of" update on the Election impact as we await vote counting in several states. Spencer shares a quick note from the NAHB as well as the latest housing stats and the Builder Funnel's participation in Movember.
Spencer makes a quick announcement about taking a week off of Building a Family Business next week and he gives a heads up about some upcoming virtual conferences and summits he will be attending.
In this episode, Wes & Brooks Powell talk about what it means to be a "family business," how owner alignment is key for the future of your business, who and what need to be held accountable, and how the Powell family has been able to sustain success through generations.
https://info.builderfunnel.com/builder-funnel-radio/the-five-fundamental-building-blocks-of-strong-family-business
In this episode, you'll learn how to eliminate schedule overruns and re-work. Todd is a master when it comes to finding areas in your business that steal away profit from you. Fix just these two profit bleeds, and you'll start putting more money back in your pocket.
Tyler and Eddie Campbell tell us a little about how they got into construction industry, and what their business looks like today. They'll fill us in on ways to streamline production and improve profit margins, as well as different sales opportunities and what modern home buying looks like in 2020!
https://info.builderfunnel.com/builder-funnel-radio/how-to-use-bim-modeling-to-differentiate-yourself
In this episode, Wes & Brooks Powell take on questions regarding small business, the future of your business as well as the industry, and how COVID-19 and government stimulus packages are affecting everyone around the country. info.builderfunnel.com/builder-funnel-radio/is-covid-killing-small-business
In this week's episode, Spencer details the marketing process of Builder Funnel Academy, the agency's marketing subscription service. Through his experience, he shares the strategy him and his team implemented to launch this marketing initiative. Learn his top tips on email marketing, qualifying leads, creating targeted Facebook ads, and more! https://info.builderfunnel.com/builder-funnel-radio/what-i-learned-after-spending-30k-in-60-days-on-facebook-ads
This week, Taylor covers the bipartisan effort in Washington to get lumber prices under control, the rise and fall of the DIY project, and the seven coronavirus challenges expected to plague the industry heading into 2021.
Sponsored by: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
Download the 2020 State of Remodeler Marketing Report: bit.ly/sormr2020
Download the 2020 State of Home Builder Marketing Report: bit.ly/sohbmr2020
In Part 2, Wes and Brooks continue their discussion about the lack of publicly-traded remodeling companies from last week. This week they dive deeper into what it would mean for a remodeling/home building company to go public. Listen for their buying and selling scenarios that they believe would be a good investment for both parties! https://info.builderfunnel.com/builder-funnel-radio/how-to-build-your-residential-construction-company-to-sell-part-2
Finding the right talent to do the job/s you need done can be complicated. If your business is in a growth phase, you must be recruiting ahead of time to keep up with how fast your business is evolving. Spencer meets with Shawn McCadden, a remodeling industry speaker and remodeling consultant. They discuss how your business should address talent acquisition, compensation, employee incentives, etc. Listen for their tips on how to find qualified job candidates and keep your current employees happy! https://info.builderfunnel.com/builder-funnel-radio/how-to-recruit-and-keep-great-construction-professionals-with-shawn-mccadden
This week, Taylor covers everything from decreased mortgage rates to the commercial construction backlog, and how COVID-19's impact continues to affect every sector of the construction industry.
Show Sponsor: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
Download the 2020 State of Remodeler Marketing Report: bit.ly/sormr2020
Download the 2020 State of Home Builder Marketing Report: bit.ly/sohbmr2020
There is a process every business owner must go through in order to sell their business. Wes and Brooks provide their insight into what investors in the residential construction market are looking for. Ensure your family business is ready for prospective buyers by preparing tax records, obtaining an accurate business valuation, etc. Listen for the complete list of steps you'll need to follow in order for your business to sell! https://info.builderfunnel.com/builder-funnel-radio/how-to-build-your-residential-construction-company-to-sell
Lead generation is important in keeping your business growing. However, if you have a high cost per lead, are you really making money? Spencer breaks down his thoughts on third-party lead generation tools, such as HomeAdvisor, versus establishing your own lead generation strategy. One gives you instant leads, but you pay the price for it. Listen for tips on creating content, building your website, and more! https://info.builderfunnel.com/builder-funnel-radio/building-your-own-marketing-asset-vs-renting
This week, Taylor talks about a corrupt New York trade councilman, the future of office spaces in a post-pandemic world, and the shrinking lot size of the average single family home.
Show Sponsor: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
Download the State of Home Builder Marketing Report: bit.ly/sohbmr2020
Spencer meets with Tommy Mello, owner of A1 Garage Door Service, to discuss how he started his business. Tommy provides his experiences and insight into how to grow a successful business and find the right employees. Listen for tips on providing great customer service, hiring employees, marketing your business, and more! https://info.builderfunnel.com/builder-funnel-radio/how-to-grow-a-30-million-dollar-home-service-business-with-tommy-mello
In a special episode of the Construction Cut, Taylor and Spencer break down the 2020 State of Remodeler Marketing Report, discussing various trends and statistics we've uncovered this year. They look to the state of remodeler marketing in 2021, and what companies plan to do to boost their marketing in the new year.
Show Sponsor: BuildBook is a 24/7 client communication platform for construction. Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
Download the 2020 State of Remodeler Marketing Report: bit.ly/sormr2020
Download the 2020 State of Home Builder Marketing Report: bit.ly/sohbmr2020
Spencer makes a quick announcement regarding Builder Funnel moving offices and the Family Business podcast taking a very short break.
The business and marketing landscape has changed so much in the last six months. Spencer is joined by marketing professionals, Taylor Rennick and Danielle Russell, to discuss the immense growth and changes businesses have had to adapt to this year. Listen for the changes they've seen with their clients and their tips on trends to watch out for to bring your business forward. Are you confident in where your business stands and where you'd like to go? https://info.builderfunnel.com/builder-funnel-radio/outlook-on-demand-for-remodeling-new-housing-and-digital-trends
This week, Taylor covers changes to federal law regarding independent contractors, the incoming wave of COVID-19 related penalties and fines on job sites, and the positive news hat trick the construction industry scored last week.
Show Sponsor: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
Download the 2020 State of Remodeler Marketing Report: http://bit.ly/sormr2020
Download the 2020 State of Home Builder Marketing Report: bit.ly/sohbmr2020
Your business must be able to adapt to the current environment. In this week's episode, Wes and Brooks share their advice on why being open to change is good for your family business. Business owners that listen and make changes based on what their clients are looking for will be better off. Listen for their tips on how to adapt your business for today's market, balance your business goals, educate your clients, and more! https://info.builderfunnel.com/builder-funnel-radio/opportunities-covid-19-is-creating-for-residential-construction
In this episode, Dave Miles of Miles Brand discusses all things branding. He talks about branding on a local level, how much you should be spending on marketing tactics, and how to differentiate your brand.
https://info.builderfunnel.com/builder-funnel-radio/brand-your-local-construction-business-dave-miles
Facebook Ads are a helpful way to consistently drive traffic to and conversion on your website. In this episode, Spencer Powell and Danielle Russell dive into the basics of selecting your goal, timeline, budget, and what type of ad to use in certain scenarios.
If you're looking to get started with Facebook Advertising for your remodeler business, this episode is for you! https://info.builderfunnel.com/builder-funnel-radio/mastering-facebook-marketing-for-remodelers
This week, Taylor covers the impact the wildfires in the west have had on construction projects, why Phoenix continues to grow despite the year that is 2020, and the cities that are thriving in a seller’s market unlike we’ve ever seen.
Show Sponsor: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
Download the State of Home Builder Marketing Report: bit.ly/sohbmr2020
Find yourself at work all the time? Fear that you're missing out on things going on in your personal life? It's a concern most professionals have throughout their careers. Sometimes work success spells danger for personal matters. Wes and Brooks are here to share their experiences and shed some light on work-life balance. While balance is hard to truly achieve, there are ways to lessen the impact your family business has on your other interests. Listen now! https://info.builderfunnel.com/builder-funnel-radio/does-work-life-balance-exist-for-construction-businesses
Do the prospects visiting your Facebook Business Page know how to convert? Draw your audience in by designing your page to flow and function as a sales funnel.
By developing top of the funnel, middle of the funnel, and bottom of the funnel content and conversion opportunities, you're optimizing your audience's experience when visiting your page.
Follow along as Spencer Powell and Danielle Russell dive into the nitty gritty details of developing your Facebook Business Page content into a sales funnel that converts real leads for your remodeling business. https://info.builderfunnel.com/builder-funnel-radio/mastering-facebook-marketing-for-remodelers
In this episode, Spencer dives into some of his top leadership and business lessons. He discusses the top 5 things that have made the biggest impact on his business and how you can incorporate them into your construction business. https://info.builderfunnel.com/builder-funnel-radio/build-a-successful-construction-business
What's the difference between boosting a Facebook and creating a Facebook ad? How do you know when to boost a post?
Here's everything you need to know about the basics of a successful boosted post on Facebook! https://info.builderfunnel.com/builder-funnel-radio/mastering-facebook-marketing-for-remodelers
This week, Taylor reports on the latest string of contractors and construction-related businesses to be accused of defrauding the government’s PPP program, and why homebuilder confidence is at a record high.
Show Sponsor: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
Download the State of Home Builder Marketing Report: bit.ly/sohbmr2020
Wisdom allows us to take our past experiences and reflect on what could be done differently for the future. Sometimes, we go through situations and say, "I wish I would've known this before." Thankfully, in this episode, Wes and Brooks go through the hard family business lessons they had to learn in hopes that you don't have to. Listen for their tips on managing employees, becoming a better boss, improving your people skills, and more! https://info.builderfunnel.com/builder-funnel-radio/hard-business-lessons-learned-so-you-dont-have-to
Are your posting strategies as efficient as they can be? Which Facebook metrics are useful and how can you use them to your advantage?
Learn more as Spencer Powell and Danielle Russell explore the various Facebook metrics and explain how to use them to your full potential. https://info.builderfunnel.com/builder-funnel-radio/mastering-facebook-marketing-for-remodelers
In this episode, Lindsay and Paul Colwell, of Cullum Homes, discuss how they are pushing the envelope in terms of technology, processes, and systems. https://info.builderfunnel.com/builder-funnel-radio/staying-ahead-of-the-curve-lindsay-paul-colwell
Who is your ideal buyer? Are they the ones you attract to your page? How engaged are they? Do you have the appropriate conversion opportunities for TOFU, MOFU, and BOFU based on your target audience?
Follow along as Spencer Powell and Danielle Russell explain how to determine who your target audience is and how to engage them. https://info.builderfunnel.com/builder-funnel-radio/mastering-facebook-marketing-for-remodelers
This week, Taylor reports on the escalating price of lumber, the shift to suburban home building, and why OSHA is warning the construction industry to look out for counterfeit N95 masks.
Show Sponsor: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
Download the State of Home Builder Marketing Report: bit.ly/sohbmr2020
It's important to know what's going on in your family business. Whether it's every month, every quarter, etc., company board meetings are essential in determining what direction your family business is heading. Not sure who should be a part of your company board or how meetings should be structured? Wes and Brooks break down their advice on setting realistic business goals and who you should trust to carry them out. https://info.builderfunnel.com/builder-funnel-radio/start-your-own-company-board-and-set-goals-during-covid-19
Is your Facebook branding intentional? Are you leaving the first impression worthy of $100K+ kitchen remodel when someone lands on your profile? Does your audience know how to reach you if they're ready?
Tune in as Spencer Powell and Danielle Russell dive into a discussion around her top 3 profile optimization tips to drive traffic and conversion.
Check out the show here: https://info.builderfunnel.com/builder-funnel-radio/mastering-facebook-marketing-for-remodelers
In this episode, Spencer discusses how to generate a consistent lead flow. He discusses the importance of investing money in your marketing to generate more leads, increase sales, and increase your revenue and how Builder Funnel Academy can help you achieve this.
https://info.builderfunnel.com/builder-funnel-radio/process-for-generating-leads
This week, Taylor's back to cover the hottest summer housing market in recent memory, why the housing market is "on a sugar high" and other topics influencing the construction industry.
Show Sponsor: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
Download the State of Home Builder Marketing Report: bit.ly/sohbmr2020
In most cases, you only have one chance to lose all of your money. In this week's episode, Wes and Brooks discuss the importance of managing your balance sheet. Think of your family business as a "fortress" that needs to have enough defenses to withstand unforeseeable costs and unfavorable market conditions. Listen for ways to manage lines of credit, build up your assets, foster lending relationships, and more. https://info.builderfunnel.com/builder-funnel-radio/create-your-fortress-balance-sheet
In this bonus episode, Dana Severson, head of marketing at BuildBook, discusses the challenges small to medium size building and remodeling companies may face with online marketplaces, specifically with Home Advisor and Houzz. https://info.builderfunnel.com/builder-funnel-radio/ugly-truth-home-advisor-houzz-dana-severson
In this episode, Bryan Sebring, discusses what he has learned in the past 5 years about digital marketing from building his company’s website.
https://info.builderfunnel.com/builder-funnel-radio/content-marketing-for-remodelers-bryan-sebring
This week, Taylor explores how and why the price of lumber has increased so drastically, the bidding wars taking over the housing market, and what a Biden/Harris presidency could mean for the construction industry.
Show Sponsor: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
Download the State of Home Builder Marketing Report: bit.ly/sohbmr2020
This week, Taylor is joined by Builder Funnel's Director of Inbound Marketing, Danielle Russell. Taylor and Danielle discuss Builder Funnel's internship program, and how construction companies can utilize a similar program to help out those graduating amidst the global pandemic.
Apply to the Internship Program: https://marketing.builderfunnel.com/apply
The Construction Cut is brought to you by BuildBook: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
Close to making that next big purchase? Determining the ratio between the cash you have and cash you have to borrow can be tricky. In this episode, Wes and Brooks dive into this complex balancing act almost every family business owner experiences. Learn about how to determine your pricing strategy, risk tolerance level, loan-capital ratio, and more. https://info.builderfunnel.com/builder-funnel-radio/using-leverage-and-managing-liquidity
In this episode, Spencer dives into thinking about sales and marketing as one revenue funnel. Traditionally, there has been a battle between marketing and sales. But in reality, it is one revenue team. https://info.builderfunnel.com/builder-funnel-radio/think-about-marketing-sales
In this week's episode, Wes and Brooks break down the tips you need to know when transitioning the ownership of your family business.
Listen to the full episode for advice on positioning your business for its next big step! https://info.builderfunnel.com/builder-funnel-radio/what-happens-when-your-business-outgrows-a-family-member
Luke Summerfield discusses all things website platform. He dives into how to think about your website platform, how to think about your website as a marketing tool, and explores the tradeoffs of different systems. https://info.builderfunnel.com/builder-funnel-radio/power-of-a-modern-website-luke-summerfield
This week, Taylor covers the new Lowes and HomeAdvisor partnership, the top 10 cities for construction workers, and the areas of the country that have lost the most construction jobs since the onset of the coronavirus pandemic.
Show Sponsor: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
Download the State of Home Builder Marketing Report: bit.ly/sohbmr2020
Backed by decades of experience, Wes and Brooks discuss common business problems that arise and share their tips on how to solve them. These issues include poor communication between employees and family members, maintaining a work-life balance, eliminating favoritism amongst staff, and more. https://info.builderfunnel.com/builder-funnel-radio/dos-donts-family-business
In this episode, Spencer reflects on the past 100 episodes of Builder Funnel Radio. He highlights the 5 top takeaways, lessons learned from our guests, and the future of Builder Funnel Radio.
https://info.builderfunnel.com/builder-funnel-radio/100-hours-of-growth
This week, Taylor covers a few positive stories that have come out of the construction industry, why home sellers have made record profits in 2020, and a new air purifier that is proven to trap and kill more than 99% of the novel coronavirus.
Show Sponsor: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
Download the State of Home Builder Marketing Report: bit.ly/sohbmr2020
Are you close to making the next big decision for your business? In this week's episode, Spencer, Wes, and Brooks discuss how to effectively communicate and manage the various stakeholders within your company. https://info.builderfunnel.com/builder-funnel-radio/stakeholders-why-they-matter-0
Dustin Kaehr discusses developing your own leadership style and how to implement a strategy to improve yourself and your organization.
https://info.builderfunnel.com/builder-funnel-radio/gut-check-leadership
This week, Taylor covers the cost of construction falling for the first time in a decade, how existing home prices shot up 21% in June alone, and how the new Seattle NHL and WNBA arena promises to be the world’s first zero-carbon arena when it is completed in the summer of 2021.
Show Sponsor: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
Download the State of Home Builder Marketing Report: bit.ly/sohbmr2020
Listen as Wes and Brooks Powell recall their initial experience working for their family business. They discuss how business owners can nurture their children's entrepreneurial spirit & build skills for the future. info.builderfunnel.com/builder-funnel-radio/opportunities-family-business-creates
How do you make marketing that people actually like? In this episode, Spencer dives into creating marketing that educates, entertains, and adds value for the customer. https://info.builderfunnel.com/builder-funnel-radio/make-marketing-people-like
This week, Taylor covers the stability of the housing market, why prices haven't dropped, and how both the home building and remodeling industries are getting their confidence in the market back. Plus: the skyrocketing cost of lumber, construction on MLS stadiums, and more.
Show Sponsor: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
Download the State of Home Builder Marketing Report: bit.ly/sohbmr2020
Wes and Brooks Powell answer a viewer question regarding implementing an ESOP within your family business. They discuss the pros and cons, other options, things to consider, and more. https://info.builderfunnel.com/builder-funnel-radio/esops
In this episode, Tom Reber of the Contractor Fight discusses steps businesses can take during difficult times to be successful. He explains how leadership is essential to success, the importance of building your brand, and how to approach and overcome common challenges. Here is how to recession-proof your business. info.builderfunnel.com/builder-funnel-radio/recession-proof-tom-reber
This week, Taylor covers construction industry employment numbers, how technology is making COVID-19 safety laws easier to manage, and why the stars of HGTV’s Windy City Rehab are getting sued, again.
Show Sponsor: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
Download the State of Home Builder Marketing Report: bit.ly/sohbmr2020
In this episode, we continue to discuss a major project done by Brooks and Wes, a 22 unit townhome project in suburban Seattle. We talk about the initial goal, the research process, what went wrong, and more. https://info.builderfunnel.com/builder-funnel-radio/project-case-study-continued
In order to recover from COVID-19, there are important business action steps you should take to set up for recovery. In this episode, Spencer explains why you need to build an emergency fund, how to recession-proof your sales, marketing and service, and more. info.builderfunnel.com/builder-funnel-radio/business-action-steps-set-up-for-covid-19-recovery
This week, Taylor reports on new data released by the NKBA, what companies are doing on the ground to expose a new generation of students to the skilled trades, and the types of remodeling projects that people are considering amidst stay at home orders. Plus: a new app allows for electronic reporting of symptoms.
Show Sponsor: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: bit.ly/bbookbfr
Download the State of Home Builder Marketing Report: bit.ly/sohbmr2020
Question the Quo: www.questonthequo.org
In this episode, we discuss a major project done by Brooks and Wes, a 22 unit townhome project in suburban Seattle. We talk about the initial goal, the research process, what went wrong, and more. info.builderfunnel.com/builder-funnel-radio/project-case-study
In this episode, Brandon Patterson of Iowa Skilled Trades discusses the importance of bringing initiatives, education, and awareness to skilled trades. He explains why we need to focus on training and apprenticeships, marketing to the next generation, and why more people need to pick trades over college. https://info.builderfunnel.com/builder-funnel-radio/developing-future-construction-workforce-brandon-patterson
This week, Taylor discusses how new home construction is in high demand, how the industry is appealing to Gen-Z, how the luxury home market is coming back stronger than ever, and new details on a 1.5 Trillion Dollar infrastructure plan.
Show Sponsor: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: https://bit.ly/bbookbfr
Download the State of Home Builder Marketing Report: https://bit.ly/sohbmr2020
Before investing in real estate, there are a few things that you should keep in mind. In this episode, we discuss key things to look at when investing in real estate, some red flags to look out for, what types of returns you should expect, and more. info.builderfunnel.com/builder-funnel-radio/real-estate-investing-metrics
So now you realize why SEO matters to your contractor business — but where to begin? The task of kick starting your SEO may seem daunting, but it's pretty easy if you start with these quick wins, and then work through our Three Phase SEO Plan. https://info.builderfunnel.com/builder-funnel-radio/remodel-your-seo-podcast#good-content-for-seo
In this episode, Spencer explains why it is important to build marketing into your budget. Here is why spending 0% on marketing is not a badge of honor. info.builderfunnel.com/builder-funnel-radio/spending-0-marketing-not-badge-honor
This week, Taylor covers construction productivity post-COVID, how a new company in Boston is poised to be the LinkedIn of the construction industry, and why home builders are banking on strong economic recovery heading into the last half of the year.
Show Sponsor: BuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now: https://bit.ly/bbookbfr
Download the State of Home Builder Marketing Report: https://bit.ly/sohbmr2020
Download the Trade Hounds App: https://www.tradehounds.com
When done correctly, real estate is one of the most popular and profitable investments with a lot of potential for success. In this episode, we dive into the world of owning real estate, rentals, apartments and more, in addition to running a construction business. https://info.builderfunnel.com/builder-funnel-radio/owning-real-estate-family
By now you have probably realized that reviews — good ones and, especially, bad ones — affect your sales as a contractor. But did you know they also affect your search engine ranking potential? Here are some tips on using reviews as a way to launch your website's ranking, and collecting and responding to reviews. https://info.builderfunnel.com/builder-funnel-radio/remodel-your-seo-podcast#good-content-for-seo
In this episode, Greg Bray of Blue Tangerine gives great advice on interviewing an SEO agency. He discusses what to look for in a company overall, some red flags to look out for, and the kinds of questions people should be asking. info.builderfunnel.com/builder-funnel-radio/interview-seo-agency-greg-bray
This week, Taylor covers recently released employment data, why experts are still talking about building in smaller markets, and what the construction industry is doing to combat systemic racism and even outdated stereotypes and stigmas.
Sign the CARE pledge at www.buildculture.org
Sponsored By: BuildBuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
Start a free trial here: buildbook.co
Growth in a business is normally a good thing, but there are some circumstances where it might be better to maintain what you have. In this episode, we talk about the good and bad aspects of growth, and how to know when it's time to grow. info.builderfunnel.com/builder-funnel-radio/should-always-looking-grow
Content is king - we've been preaching it for years, but what topics are highest performing so that you can rank higher on Google?Steven and Danielle break down very specific types of website pages, blog topics, and premium lead capture content ideas that will launch your contractor business into more and higher ranking positions. Without further ado, here are the types are website content that is good for SEO.
https://info.builderfunnel.com/builder-funnel-radio/remodel-your-seo-podcast#good-content-for-seo
In this episode, Spencer explains why he doesn't believe in "too many leads". He talks about how more leads can lead to better leads, especially if you introduce a good pre-qualification process. https://info.builderfunnel.com/builder-funnel-radio/too-many-leads
This week, Taylor covers the ongoing stability in the housing market, why the price of home building materials may actually be decreasing, and how new construction is growing in rural and low-density areas.
Sponsored By: BuildBuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
Start a free trial here: buildbook.co
Take The Construction Cut Listener Survey: bit.ly/3bjqYfn OSHA COVID-19 Website: https://www.osha.gov/SLTC/covid-19/construction.html
What are some of the biggest risks you've taken in business? How can you be sure that the risk is worth it? In this episode, Wes and Brooks give us their thoughts on how to balance different risk tolerances among family members in the business. info.builderfunnel.com/builder-funnel-radio/family-business-hr-nightmares
If we had a nickel every time we were asked "How do I rank #1 in Google?" or "How can I get people to find me in Google?" well, we'd have a lot of nickels. In all seriousness, though, for better or for worse, the internet, and Google specifically, is now the lifeblood for many businesses. So today let's talk about how you can get your business to show up and rank higher in Google searches.
https://info.builderfunnel.com/builder-funnel-radio/remodel-your-seo-podcast#how-to-rank-on-google
In this episode, Bryan Kaplan of Construction Consulting gives timely tips on how to sell better virtually. In recent months, construction business have switched much of their sales to digital environments. Here is how to use a digital sales environment to your advantage. https://info.builderfunnel.com/builder-funnel-radio/virtual-selling-strategy-bryan-kaplan
This week, Taylor covers the stability of the housing market, how a new app is connecting students to the skilled trades, and how the roofing industry is expected to grow to nearly $132 billion dollars by the year 2027.
Sponsored By: BuildBuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
Start a free trial here: buildbook.co
Take The Construction Cut Listener Survey: bit.ly/3bjqYfn
Welcome to the sixth episode of the Building a Family Business podcast! In this episode, we discuss the importance of work-life balance when operating a family business, which can be challenging if you're working with family members.
https://info.builderfunnel.com/builder-funnel-radio/seperating-family-from-business
Episode 5 digs into Local SEO, what it is and specific ways you can implement a local SEO strategy both in tandem and separately from your content marketing strategy.
https://info.builderfunnel.com/builder-funnel-radio/remodel-your-seo-podcast#what-is-local-seo
Welcome to the fifth episode of the Building a Family Business podcast! In this episode we discuss the importance of being a leader and setting a positive example for others along with how to develop leadership in your company. https://info.builderfunnel.com/builder-funnel-radio/build-next-generation-leaders
In this episode, Spencer discusses the power that internet marketing can have when used well and the importance of getting scrappy and creative with your business during difficult times. https://info.builderfunnel.com/builder-funnel-radio/internet-marketing-construction-businesses
This week, Taylor covers rebounding home builder confidence as the industry grows more optimistic about post-pandemic home sales. Plus, new guidance from the Treasury Department on the Paycheck Protection Program, and how the construction industry is still being saddled by a lack of available labor, despite record-setting unemployment numbers across the United States.
Sponsored By: BuildBuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
Start a free trial here: buildbook.co
Take The Construction Cut Listener Survey: bit.ly/3bjqYfn
Episode 4 is all about answering this question: “Is once a year often enough to update my remodeling website?”
The short answer is no. You should be updating your remodeling website more than once a year. But what do I mean when I say to "update" your website? And how can you fit that into your already too busy schedule?
https://info.builderfunnel.com/builder-funnel-radio/remodel-your-seo-podcast#how-often-update-website
In this episode, Ken Parsons of The Brothers that just do Gutters discusses the E-Myth, why you should always be recruiting, and gives tips on how to grow your business with intentionality.
This week, Taylor covers the latest news in the construction industry-including the latest employment numbers from the Bureau of Labor and Statistics, why the prices of homes in several metros are staying firm, and how construction technology companies are making job sites safer for workers, both in pandemic times and beyond.
Sponsored By: BuildBuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
Start a free trial here: buildbook.co
Take The Construction Cut Listener Survey: bit.ly/3bjqYfn
Welcome to the fourth episode of the Building a Family Business podcast! In this episode we discuss how to grow your construction business and what steps must be taken to achieve growth. https://info.builderfunnel.com/builder-funnel-radio/ep4-growing-your-construction-business
This episode is all about keywords; what they are, how search engines use them in 2020, plus specific strategies and tools you can use to implement a strategic content strategy, optimized for search engine ranking potential.
https://info.builderfunnel.com/builder-funnel-radio/remodel-your-seo-podcast#do-keywords-matter
In this episode, Spencer discusses three marketing tactics that will help builders during COVID-19: webinars, email, and timely content marketing. https://info.builderfunnel.com/builder-funnel-radio/covid-19-marketing-ideas-builders
What are some of the biggest risks you've taken in business? How can you be sure that the risk is worth it? In this episode, Wes and Brooks give us their thoughts on how to balance different risk tolerances among family members in the business.
https://info.builderfunnel.com/builder-funnel-radio/balancing-risk-tolerance-family-business
Episode 2 is all about what NOT to do on your website so that you don't unintentionally sabotage your search engine ranking potential.
It’s the little things that you do every time you upload project photos or publish new blogs onto your website, that may seem small but make a big difference for your search engine visibility and overall website health. So let’s dive in and address some common mistakes, and how to avoid them.
https://info.builderfunnel.com/builder-funnel-radio/remodel-your-seo-podcast
In this episode, Ethan Beute of BombBomb and The Customer Experience Podcast discusses the importance of human interaction and personalized video in your sales process, and in your business as a whole. https://info.builderfunnel.com/builder-funnel-radio/improve-customer-experience-ethan-beute
This week, Taylor covers the latest news in the construction industry- including a bounce-back in demand for newly built homes, and why remodeling spend is projected to contract in nearly half of American's major metropolitan areas.
Sponsored By: BuildBuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
Start a free trial here: https://buildbook.co
Take The Construction Cut Listener Survey: bit.ly/3bjqYfn
What are the biggest challenges with working in a family owned and operated business? What are some things you can do to make the business more successful upon hiring a family member? In this episode, Wes and Brooks give us their thoughts on running a family owned and operated business. https://info.builderfunnel.com/builder-funnel-radio/managing-family-business
Welcome to the first episode of the Remodel Your SEO Podcast! In this episode we will briefly cover the three main types of SEO and how they are interconnected. We'll also address why SEO matters for you specifically.
https://info.builderfunnel.com/builder-funnel-radio/remodel-your-seo-podcast
We’re going to break SEO down into what matters for Remodelers and Home Builders so you can start increasing your search engine ranking potential. Here's an overview of what we're going to cover.
https://info.builderfunnel.com/builder-funnel-radio/remodel-your-seo-podcast
In this episode, Spencer answers a listener's question: "Should my website designer know SEO?" In short, they should know at least enough to set your website up for success. https://info.builderfunnel.com/builder-funnel-radio/website-designer-seo
This week, Taylor covers confidence in the construction industry, how selling new homes is changing in the wake in the coronavirus, and what one tool company is doing to keep kids engaged at home.
Sponsored By: BuildBuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
Start a free trial here: https://buildbook.co
Take The Construction Cut Listener Survey: bit.ly/3bjqYfn
Welcome to the very first episode of the Building a Family Business podcast! In this episode we introduce you to the stars of the show: Wes and Brooks Powell and give the backstory on how they got started, as well as how they continued to grow their family business over the course of five decades. https://info.builderfunnel.com/builder-funnel-radio/history-powell-companies
In this episode, Spencer P and Spencer P team up to walk through some clear steps to take during this challenging time.
Spencer Padgett joined CoConstruct as the Builder-in-Residence in August of 2018. As a builder and remodeler, he's both enjoyed and suffered the experience of homebuilding for the past 19 years. Before that he was a Captain in the Marine Corps.
He has owned his own development and contracting business and has been the COO for a large design-build firm out of Chicago. He has entitled and developed over 2,200 acres of residential land and built over 80 custom homes. The teams he led designed and built over $25MM/year in contract value. During the downturn, his company provided due-diligence, pro forma creation, site investigation, development, construction and sales operations for private equity projects located across the country.
If you're looking to learn what steps you can take right now but also how to mentally approach this situation, you'll want to check out this episode on Builder Funnel Radio.
In this episode, Logan Shinholser from Contractor Growth Network discusses the importance of video marketing and gives tips on how to get started using video for your contracting business.
info.builderfunnel.com/builder-funnel-radio/video-marketing-logan-shinholser
It's a mixed bag of construction industry news as we head into another week amidst the coronavirus pandemic. Taylor breaks down the new guidance from OSHA regarding COVID-19 cases on job sites and the latest on the Paycheck Protection Program. Plus- is the housing market overvalued?
Sponsored By: BuildBuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
Start a free trial here: https://buildbook.co
Take The Construction Cut Listener Survey: https://bit.ly/3bjqYfn
In this episode, seasoned construction veterans Wes and Brooks Powell give tips on proactive steps construction business owners can take during recessions to free up cash, revise payment terms, and handle staff and salary cuts. https://info.builderfunnel.com/builder-funnel-radio/business-action-steps-recession
This week on The Construction Cut, Taylor breaks down how the AGC successfully lobbied for an amendment to a rule that would have excluded many construction companies, and why industry groups continue to write into OSHA regarding COVID-19. Plus, how your political affiliation may influence new construction.
Sponsored By: BuildBuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
Start a free trial here: https://buildbook.co
Builder Funnel Academy: www.builderfunnelacademy.com
The final episode takes us home. We cover some additional fundamentals to this framework and you'll get an overview of the Built to Build Academy. https://info.builderfunnel.com/builder-funnel-radio/profit-first-contractors-mini-series-shawn-van-dyke
In this episode of Profit First for Contractors, learn the in's and out's of Shawn's effective time management system. https://info.builderfunnel.com/builder-funnel-radio/profit-first-contractors-mini-series-shawn-van-dyke
In this episode, Leslie Shiner of The Shiner Group consulting firm tells us which numbers contractors should really be looking at, as well as what percentage of your business costs should be gross margin, markup, overhead, and net profit. https://info.builderfunnel.com/builder-funnel-radio/construction-numbers-leslie-shiner
Episode 3 is all about the 3 rules. See what we did there? Rule #1: Your income is 100% of your budget. Rule #2: Play the percentages. Rule #3: Start small. https://info.builderfunnel.com/builder-funnel-radio/profit-first-contractors-mini-series-shawn-van-dyke
New this week: construction workers across the country are taking to social media to discuss whether or not construction should or shouldn't be classified as essential. They are also voicing their frustrations. Plus, a new AI app debut for the job site, and why housing markets made up of second homeowners and retirees may get hit harder than others. Listen to the entire episode below on SoundCloud.
Sponsored By: BuildBuildBook is a 24/7 client communication platform for construction.
Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.
Start a free trial here: https://buildbook.co
Build Aid: www.buildaid.com Levelset's Coronavirus Guide to Getting Paid: https://bit.ly/2Raleg6 7 Tips for Remodelers During a Recession [Plus: 10 Tasks to Start Now]: bit.ly/39eyLJw Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
In episode 2, you'll learn the 4 core principles and how to apply them. We'll also dive into how to set up your 5 foundation accounts and how they work. https://info.builderfunnel.com/builder-funnel-radio/profit-first-contractors-mini-series-shawn-van-dyke
In episode one, Shawn and I introduce you to the Profit First philosophy and set the stage for what's to come. Learn about Shawn's background, experience and how he can to help construction businesses all over the world. https://info.builderfunnel.com/builder-funnel-radio/profit-first-contractors-mini-series-shawn-van-dyke
It's hard to believe, but today is our 10 year company anniversary. We've been hard at work on launching a new program that we hope will help thousands of builders and remodelers. https://info.builderfunnel.com/builder-funnel-radio/announcement-builder-funnel-academy-is-live
What does it mean to have a healthy list of core values within your company? How does culture code extend beyond the fringes of your business? In this episode, Danielle Russell of Builder Funnel gives us her thoughts on quality company culture codes and establishing healthy core values. https://info.builderfunnel.com/builder-funnel-radio/team-culture-values
Are home prices expected to go down in the next few months? How does this potential recession compare to the great recession of 2008? Taylor breaks down why home prices may not fall as low as you think, and other news impacting the construction industry on the latest episode of The Construction Cut.
7 Tips for Remodelers During a Recession [Plus: 10 Tasks to Start Now]: bit.ly/39eyLJw
Subscribe to The Construction Cut Newsletter: bit.ly/38iPn3
Job Site Safety and Record-Keeping Guidance for Coronavirus: https://bit.ly/2Jkwr9x
Are you struggling with wasting time on the wrong prospects? You're not alone. In this episode, Mike Claudio of WinRate Consulting gives us his best sales tips and strategies he's developed throughout his career.
Check it out on Builder Funnel Radio: https://info.builderfunnel.com/builder-funnel-radio/sales-strategies
Taylor shares a few tips for remodelers and builders during a recession, discusses the latest in remodeling market confidence, and how construction firms across the country are responding to state closures and a tumbling economy.
7 Tips for Remodelers During a Recession [Plus: 10 Tasks to Start Now]: https://bit.ly/39eyLJw
Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
Are display ads overrated? Display ads and pay-per-click (A.K.A. PPC) are useful at driving traffic but may not be converting leads once they get to your website. In this episode, Spencer talks about why content assets may be a better investment. info.builderfunnel.com/builder-funnel-radio/display-ads-ppc-content-assets
Despite mass cancellations- the ConExpo went on. Plus: will the housing market remain strong through these turbulent times? The cities that may take the biggest hit may surprise you.
Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
I know - watching the news right now can be a little scary. You are probably wondering a few things about the Coronavirus (COVID-19): What can I do to protect myself and my family? What can I do to protect my remodeling or home building business?
In this special episode of Builder Funnel Radio, Spencer invites Taylor Rennick (host of The Construction Cut) and Danielle Russell (Director of Operations at Builder Funnel) to discuss how you can keep your business rolling amidst this Coronavirus pandemic while also following recommendations from the CDC, the WHO, and the Federal government.
Check out the full show notes here: https://info.builderfunnel.com/builder-funnel-radio/coronavirus-episode
Do you treat your website like a sales tool, like a digital model home? You should. In this episode, Leah Fellows of Blue Gypsy, Inc. gives us her best online sales tips informed by over 14 years in home builder sales. https://info.builderfunnel.com/builder-funnel-radio/internet-leads-sales
This week on The Construction Cut: Homebuilder stocks are up despite the market taking a tumble for a second straight week. Mortgage rates are lower than ever, and a shortage of N95 masks is hurting the industry.
Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
How could podcasting benefit your remodeling or home builder business? In this episode, Spencer goes through his experience with podcasting and gives tips on how contractors can use the format to their advantage to take their business to the next level.
https://info.builderfunnel.com/builder-funnel-radio/should-builders-remodelers-podcasting-marketing
This week on The Construction Cut: The DOW crashed for four straight days last week- what economists are saying about the Coronavirus’s impact on the economy. Plus, new home sales have soared to their highest since 2007, and the best places in the US for home improvement and home investment.
Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
How do you build your dream team? And how do you maintain it once you get there? In this episode, Vicki Suiter, owner of Suiter Business Builders in Novato, CA, guides us through the process of building a dream team by focusing on what truly motivates your employees and being clear about what defines success for your team from the get-go. https://info.builderfunnel.com/builder-funnel-radio/build-your-dream-team
Cost and availability of labor continue to plague the construction industry- while building permits are on the rise. Plus, could mortgage rates go even lower in 2020? Six headlines that could have an impact.
Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
Resources, Full Episode Transcript, and more: http://bit.ly/2HN727J
How do you create a positive work environment? Spencer gives a rundown on how he started his builder Funnel with a focus on the team and core values in order to grow Builder Funnel's culture from the ground up.
https://info.builderfunnel.com/builder-funnel-radio/tips-positive-work-environment
Housing affordability, lack of available inventory, and the re-introduction of risky mortgages have some builders worried. Plus, the household debt bubble reaches 14 trillion dollars, and how the Coronavirus may put a dent in the luxury housing market.
Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
Resources, Full Episode Transcript, and more: http://bit.ly/38yAhqs
Vertical integration. The term itself is daunting, but the results are lucrative. In this episode, Pierrette Tierney, VP of Business Development at Magleby Construction, lifts the veil and gives the lowdown on how you can make vertical integration work for your company.
https://info.builderfunnel.com/builder-funnel-radio/magleby-construction-vertical-integration
The US added 225,000 jobs in January- 44,000 of them were construction-related. Plus, Home Depot pledges $500,000 to skilled trade programs for high-school students.
Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
Do I really need a website to generate leads? How do I deal with negative or fake reviews? Do I need marketing when business is good? These are questions the Builder Funnel team is asked all the time. Spencer breaks it all down on this week's episode of Builder Funnel Radio.
https://info.builderfunnel.com/builder-funnel-radio/faqs-auto-posting-website-reviews
It's a good time to be a home builder. Taylor breaks down why the economy is improving, homeownership is going up, and more women are buying homes than ever before.
Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
Accountant Nicole Landau gives tips on how to avoid construction fraud, how to plan your budget, and provides some excellent free resources to help you audit your own business for signs of fraud.
https://info.builderfunnel.com/builder-funnel-radio/prevent-construction-fraud
Taylor breaks down the latest developments in the housing market, why the market can't keep up with demand, and more.
Subscribe to The Construction Cut Newsletter: bit.ly/38iPn30
If you're using social media to elevate your contractor business, you're already a little ahead of the game. But are you just using it to generate leads? Because social media can do so much more than that.
https://info.builderfunnel.com/builder-funnel-radio/social-media-branding
Taylor breaks down the latest on the trade war between the US and China, why low mortgage rates are boosting the economy, the best remodeling project for ROI in 2020, and more.
Subscribe to The Construction Cut Newsletter: http://bit.ly/38iPn30
Launching 1/20/20: the latest podcast from Builder Funnel Radio. Join your host Taylor Rennick for everything you need to know about the construction world in 15 minutes or less, every Monday morning on Builder Funnel Radio.
This week, Spencer is joined by Mike Foti, a construction blogger extraordinaire. We know writing and editing blogs is not everyone's idea of fun. But increasing traffic to your website is fun, and so is building trust with leads before you even speak with them. When you're a home builder or remodeler, educating your audience is what blogging is all about.
Learn more about blogging and Mike's work here: https://info.builderfunnel.com/builder-funnel-radio/edutaining-leads-through-blogs
Spencer is a big believer in continuous growth, whether in your business or your personal life. As such, he reads dozens of books every year, which puts him in an excellent position to recommend a few of his favorites for you to read in 2020.
Check out the full list here: https://info.builderfunnel.com/builder-funnel-radio/2020-book-recommendations
There is often an antagonistic relationship between architects and builders. Even though historically speaking, the architect was always a builder too. According to our guest David Supple, the schism between designer and builder is a recent one, and the confusion surrounding the two has harmed both the industry and client satisfaction.
For more resources: https://info.builderfunnel.com/builder-funnel-radio/history-design-build
We asked 102 professionals in both home building and remodeling what their marketing plan looks like for 2020. this information is vital for understanding the industry around you and how you stack up to your peers.
Download these FREE reports for the inside scoop on what the other guys are doing, and to improve your marketing efforts in 2020. Subscribe and check out our full report here: https://info.builderfunnel.com/builder-funnel-radio/state-marketing-construction
Daniel Allen is the co-founder of Trademutt, an Australian clothing company dedicated to making colorful, zany work shirts that start meaningful conversations about men's health and suicide prevention — particularly in the construction industry. Five percent of all Trademutt's profits help fund a discreet, free text-based service that connects those seeking help with psychologists 24/7, called This Is a Conversation Starter.
Check out our show notes to subscribe and for helpful resources: https://info.builderfunnel.com/builder-funnel-radio/mental-health-awareness-construction
-- Why Should Home Builders and Remodelers Use Analytics Tools? --
Why use analytics tools? The short answer is, to see the ROI on your marketing methods. But there is so much more to it than that.
Spencer is joined by Taylor Rennick, Client Success Manager and Inbound Marketing Strategist at Builder funnel, to discuss analytical tools and how they help your company strategy.
Topics covered: a deep dive into the importance of analytical tools, which tools to use (including several free options), and the best ways to use your analytical tools to track ROI.
According to Patrick Camuso, CPA, if you're just now getting to your 2019 tax return, your window of opportunity to plan is already over. Tax returns are historical; all it is is looking back at the year passed. But proper tax planning is proactive and is done before the tax year even begins. Returns are about the past. Planning is about the future.
In this episode, Patrick gives us insight into the world of a CPA, so you can begin considering a plan for 2020's tax plan (and write-offs) right now. To bolster your plan and get you thinking, Patrick gives a couple of excellent tips on preparing for the year ahead.
Maybe your sales funnel is overflowing right now — that's great. But maybe you're thinking about an upcoming recession. Your funnel might not be so hot then. But there are ways to prep for your future sales funnel, and it involves thinking about the way you are handling your leads right now.
Can community events boost new home sales?
The answer is a resounding yes. On this week's episode, Spencer is joined by Sarah Titus and Marissa Roden, the marketing team at Eastbrook Homes in West Michigan.
Sarah and Marissa have been organizing free community events in West Michigan to get people in their homes and boost their sales. These events include sneak peeks, educational seminars, grand opening parties, summer picnics, and a big annual celebration — all free events, often involving non-profits and food galore. These events get community members to come together, have a good time, and in effect, buy homes.
Taylor Rennick joins Spencer on Builder Funnel Radio this week to discuss tariffs and their disproportionate effect on the construction industry.
At first glance, tariffs seem like they should be outside the scope of worries for home builders and their marketers. But recent events have shown us otherwise. A trade war with China is in full force right now, and as a result, many of the imported materials home builders and remodelers need, such as wood and metals, have become exceeding costly.
In this episode, Spencer hosts David Gerstel. David is a seasoned vet in the construction industry. A published author and the head of several successful companies, David shares how to put systems in place so you can build a rock-solid estimate system (that you can charge for). Plus, how to drastically reduce your overhead and different ways to maximize profit.
Why is it important to have good images?
Surprisingly few companies consider photo and video to be a worthwhile investment. We are here to tell you that it is. In this episode, Spencer discusses the importance of professional photography (and videography) in the business of building and remodeling homes, and the leverage it could give smaller companies over the big guys in the age of the internet.
Chris Hartley is several things: a VP of Sales and Marketing, a public speaker (and trainer), and a Professional Builder Magazine 40 Under 40 winner.
Chris shares his expertise on a variety of essential topics, including emerging technologies for selling homes, the importance of company culture, and how reaching out to thought leaders is the first step to becoming a thought leader yourself. Chris also discusses the importance of personal branding and self-reflection in your career.
In Episode 58 of Builder Funnel Radio Growth Series, Spencer discusses the difference between branding vs. marketing and how many people (including Spencer himself) have been reluctant to embrace the importance of branding.
In 2019, why do Net Zero Buildings matter so much to Eric's mission of improving the climate change crisis?
Eric Corey Freed began his architecture career at age six while drawing better versions of his home on his father's RX pad. Since then, he's been passionate about sustainability- even before it was a trend. Learn more about green architecture and why it matters to all of us.
Tackle tough areas of your life that you would love to transform by altering your habits. Good habits are key to being consistent in anything you do. Sometimes we form, and act on habits that we don't even realize we have. We think our actions are intentional, but are they?
Rob Baugher brings 46 years of experience in the remodeling business to the Builder Funnel Radio podcast in this episode.
Over the past 46 years, Rob has owned 25 companies. Rob has an understanding and a passion for the remodeling business that rarely seen, and he shares with us some incredible gems on today's show.
In marketing, building, and in life - things change rapidly. The ability to learn quickly and adapt can mean the difference between staying afloat or going under.
In Episode 54 of Builder Funnel Radio Growth Series, Spencer talks about why it is so important to always be learning. As one of our Core Values at Builder Funnel, this principle has been a critical element to our team's growth.
In this episode, Spencer hosts Matthew Pollard. Matthew is an author, speaker, introvert, and rapid growth expert. Matthew talks to us about how to find your niche, how to tell a powerful story, and even how to systematize your sales process.
In the second episode of the Builder Funnel Growth Series, Spencer discusses creating content, blogging as an SEO strategy and traffic driver, and an explanation about the Inbound Method.
https://info.builderfunnel.com/builder-funnel-radio/grow-website-traffic-with-blogs
Spencer hosts Darnyelle Harmon of IncredibleOneInterprises.com.
Darnyelle comes to Builder Funnel Radio from outside the builder industry, but her knowledge of the 7 Pillars of Business is incredibly in-depth. Topics covered: mindset in marketing, messaging, talent optimization, and leaving a legacy.
To celebrate reaching Episode 50 of Builder Funnel Radio, we have something special for our listeners. We are launching a new lineup on Builder Funnel radio, the Growth Series!
Join Spencer every other week right here on Builder Funnel Radio- he'll be sharing tangible ways you can grow your business, your team, and improve yourself.
In the first episode of the Growth Series, Spencer dives into conversion rates- what they mean for your business, how to measure a conversion rate, and more.
In this episode, Spencer hosts Fares Elsabbagh. Building four companies from the ground up (and selling three!), Fares is an expert in starting, growing, and selling design-build firms.
Fares is an expert in sales and marketing, systems, money management, and other operations of the construction industry. It was his marketing background that introduced Fares to the Design-Build sector, making his perspective particularly unique.
In this episode, Spencer hosts David Lupberger of Remodelforce.com. David is an expert in the "Client for Life" business. David has found a way to turn big project clients into long term relationships. While this may sound ordinary, David has some not-so-ordinary ways to wow your clients long after their project is over.
In this episode, Spencer hosts Spencer Padgett of CoConstruct. Spencer Padgett is a veteran in the home building and remodeling business. Now, Spencer helps other construction company owners navigate the highs and lows of business.
In this episode, Spencer hosts Duayne Pearce of Quotespec.com
Duayne has over 20 years in the Australian construction industry, and while the terms may be different... the lessons are the same.
Duayne has figured how to get potential clients to pay for quotes, and it has helped him save an immense amount of time in his business. If your company is prone to giving away free quotes, Duayne is going to make you reconsider.
In this episode, Spencer hosts Josh Munns of groundupconstruct.com. Josh was raised in the world of entrepreneurship, watching his mother build a million-dollar business before hopping on board to join in the efforts.
Josh has a wealth of experience, but his passion lies within the people of the construction industry. He is an expert in hiring new employees, training them, and making sure they stick around for a long time.
In the construction industry, everyone is struggling with building a good team. If you have the same struggle, then this episode is for you.
In this episode, Spencer hosts Adam Sand of RoofingBusinessPartner.com, one of the first construction companies to solve the Facebook Ad puzzlement.
Adam shares some killer tips that you need to know to grow your construction business using paid advertising on Facebook.
Customer experience is paramount to your bottom line. Spencer hosts Kimberly Mackey of New Homes Solutions Consulting to discuss the Customer Experience Funnel (CEF).
Topics covered: what the customer experience funnel entails, where it starts for your potential buyer, different stages of the funnel, and how to improve.
The sales process is critical to the survival of your business. In this episode, Spencer hosts John Palumbo of johnpalumbo.com. Using his 15 years of experience in the industry, John chats with us about the difference between influence and persuasion, how to sell without feeling pushy, documenting your sales process, and how to be a great salesperson- even as an introvert.
If you believe your sales process could be improved, then this episode is for you.
In this week's episode, Spencer hosts Todd Dawalt of the Construction Leading Edge podcast and Constructionleadingedge.com. Todd talks about how to restore a struggling business to greatness.
If you're looking for tangible takeaways that you can use to improve your construction business's bottom line, you've come to the right place. Todd walks us through several important topics, like how to deal with cash flow issues, growing as a leader, and how to develop lasting relationships when there is already bad blood.
Todd drops some excellent knowledge in this episode that you will not want to miss.
In this week's episode, Spencer hosts Jen Barken of DoYouConvert.com. Jen is an online sales specialist, and she talks to us about what a trustworthy online sales specialist does, why this role is so important, what exactly they do within your company, how much to pay them, and much more.
In this week's episode, Spencer hosts Joe Stoddard of mountainconsulting.com
Joe is an expert in home builder processes and systems. He helps homebuilders and remodelers get their businesses under control by identifying problems in their processes.
Topics Covered: why systems are so important, how to achieve the "ZERO" Punch-list, how to master the warranty process, and much more. If you own a growing or struggling construction company, then this episode is for you.
SVD is back on Builder Funnel radio this week with some killer tips that can help you manage your cash better, and get your business into the habit of being profitable.
Shawn has owned and operated construction businesses for over 20 years and is the author of Profit First for Contractors and The Paperwork Punch List: 28 Days to Streamline Your Construction Business.
In this week's episode, Spencer hosts Carol Smith of Home Address. She joins the show to chat about customer service and how the right type of customer service can be used to grow your business. Carol got her start by doing mortgages when interest rates were 15%+! Can you imagine?!
Carol discovered that she had a knack for the customer service element. After her boss sent her to Washington DC to give a presentation on customer service - Carol decided to pursue a career in the field and has been doing it ever since. Now Carol helps construction business owners rework or build from the ground up - fantastic customer service systems.
If you are looking to take your business to the next level, then check out this episode.
In this week's episode, Spencer hosts Josh Kelly of Parker & Sons HVAC and Revukangaroo.com.
Josh is the Marketing Director of Parker & Sons, helping them grow from a 6.5 million dollar company to a 100 million dollar company in 13 years. Josh has some fantastic insights on how to develop a company, and some of them may seem surprisingly simple!
Topics covered: how to hire and retain great talent, how to build (and evaluate) business systems, how to refine your marketing and sales goals, and how to focus on daily goals.
This episode contains pure gold, and if you're in the business of growth, then this episode is for you. Check it out here on Builder Funnel Radio.
In this week's episode, Spencer hosts Marc Levesque of Webrunner Media. Marc is a paid advertising expert and co-founder of Webrunner Media, a paid advertising agency that works with contractors and home improvement businesses.
Topics covered: common paid ad mistakes that rookies make, building a landing page that converts, and the difference between paid ads and content marketing.
In this week's episode, Spencer hosts Bobby Darnell of Construction Market Consultants. Bobby has over 30 years of experience in the construction industry and is a bonafide expert in the CRM set-up and sales process.
Bobby helps companies implement CRM software processes, and helps refine company sales strategies. If your company relies on sales (which we imagine it does), then this episode is for you.
Check it out and see how Bobby's tips can help you measure your companies success and growth and how implementing a CRM keeps your company moving forward.
In this week's episode, the tables are turned. Ethan Beute from BombBomb is back in the studio, but this time Ethan takes the reigns to interview Spencer. Ethan and Spencer discuss how Builder Funnel Radio got started, and who should tune in. They discuss the mistakes companies often make with their marketing, how to read 50 books a year, and more.
If you're an avid listener to our podcast and you want to get to know a little more about your host, Spencer Powell - then this episode is for you.
Check it out here on Builder Funnel Radio.
In this week's episode, Spencer hosts Michael Stone of Markupandprofit.com. Michael is a business coach in the construction industry, and he has over 58 years of experience. We don't mean to date you, Michael, but that's an impressive feat!
Michael shares some absolute GEMS in this episode that you cannot afford to miss. We mean that literally. Michael talks us through his strategies for getting your Estimate Error factor to 2%, how to structure your payments to keep cash flow healthy, and how to price your jobs so that you maintain a consistent profit, even when things don't go to plan.
Like we said, you can't afford to miss this episode.
In this week's episode, Spencer runs solo and talks to about social media. Social media can be somewhat of an enigma. There are so many different viable strategies you can implement to grow your business; it's hard to pick just one.
In this week's episode, Spencer talks about which social channels are best for your construction business, how much you should be posting, and where you should be using hashtags. Spencer even has an excellent solution for those of you out there that don't have time to invest in social media.
Done For You Social Media: https://courses.builderfunnel.com/p/social-media
In this week's episode, Spencer hosts Mark Rafan of Negotiations Ninja.
Mark is a seasoned sales professional who fell in love with the procurement process and, by doing so, became an expert in the art of negotiation. He now coaches others in the art of negotiation and runs a great podcast where you can learn his ways.
Mark takes us through how to navigate the negotiation process from beginning to end. Then, discusses how to prep for your negotiation by doing proper research, deciding on your number, learning to listen, and finally, how to close the negotiation on a good note.
If you need to negotiate when growing your business, then this week's episode is perfect for you.
Check it out here on Builder Funnel Radio.
In this week's episode, Spencer hosts Kathy Tucker from New Homes Solutions. Kathy has been in corporate home sales for 30 years now and knows a thing or two about the sales process.
Kathy started as a Saleswoman and worked her way to Sales Manager and beyond. She shares some of her knowledge about the difference between sales and sales management, how to give great feedback that inspires your sales team, how to best use your time as a sales manager, and even her favorite part of sales. Plus, she shares how to make it long term in the sales industry.
If you're in sales or your business benefits from sales (we're guessing that's.. everyone...), then this episode is for you. Get all of Kathy's tips and tricks here on Builder Funnel Radio.
Spencer flies solo this week, breaking down a few key elements of the inbound marketing methodology. He discusses creating content that drives traffic, how to turn that traffic into solid leads, and why building trust is an essential part of the process.
Spencer is the President of Builder Funnel, a team of eight marketers built from the ground up - which now boasts the title of Hubspot Platinum Partner. This week's episode isn't just relevant to the builders out there, but to anyone who's business relies on marketing. If marketing would help grow your business, then this episode is for you.
In this week's episode, Spencer hosts Shawn Van Dyke for a second time! Shawn's previous episode was widely popular, so we brought him back for round two.
Shawn is a construction industry business coach, and this time around, he gives us the rundown on techniques to find (and train!) great employees, as well as how to build from scratch - or even identify your current company culture.
Shawn has a wealth of knowledge around the construction industry, and with this episode, he delivers big time. If you're in the construction industry or would like to get your foot in the door, Shawn has some great tips that can help.
Want more Shawn Van Dyke? Listen to his first appearance on Builder Funnel Radio: https://soundcloud.com/builder-funnel-radio/episode-13-growing-your-contracting-business-w-shawn-van-dyke
In this week's episode, Spencer hosts Ethan Beute from BombBomb - an email video platform. Ethan has been doing email marketing for almost ten years now, and he knows a thing or two.
Ethan is a goldmine of good practices, and his stats on how video can improve your email campaigns are pretty impressive. Ethan shares with us some of his tips and tricks for crafting effective email campaigns, how to not annoy your readers, and how to increase open and click rates.
In this week's episode, Spencer hosts Dominic Rubino of the Cabinet Maker Profit System Podcast. Dominic is a long time professional business coach.
Dominic himself has built and sold multiple businesses and draws upon those experiences to help construction business owners level up their operations. Dominic shares a ton of great tips that range from which kind of meetings you should be having, how to delegate responsibility and tasks, and even gives some insight into selling your business. There is MUST-LISTEN material in this show, so don't miss it. You can catch Dominic's tips here on Builder Funnel Radio.
Spencer here- in this week's episode, I fly solo on the mic and talk about websites. Should you focus on the design of your site or its functionality?
These insights come from years and years of inbound marketing experience and from personally having my hands on dozens of remodeling websites a week. I have seen first-hand how ugly websites can convert like crazy and beautiful websites that turned out to be duds.
You can learn some of my tips and tricks here on Builder Funnel Radio.
On this week's episode, Spencer hosts Jason Adams and Frank Patka from Build Intelligence. Simply put, Jason and Frank provide solutions that make home builder businesses easier to run.
The guys cover a lot of ground, taking us into the world of business automation and analytics. They discuss why your business should be using analytics to make decisions and why automation is key for scaling. Then, they discuss how your business can get started with its own systems.
In this week's episode, Spencer hosts Blair Kaplan of Blair Kaplan Communications. Blair has spent the last ten years in the industry and is an expert on the importance of network marketing (and how to make it a little less awkward).
Blair chats with Spencer about how to get started networking, what to do if you're the introverted type, and how to stay in touch with the new people you meet. She also dishes about how you can turn your networking marketing contacts into referrals.
In this week's episode, Spencer hosts Graeme Owen of thesuccessfulbuilder.com. Graeme is a professional business coach in the construction industry.
He chats with us about getting your business started, attracting quality staff, and "getting off the tools" so that you can grow your business.
If you are a construction company owner or have dreams of owning your own construction business, then this podcast is for you.
In this week's episode, Spencer hosts Jonathan Scott from Apex Chat. Jon talks us through all things live chat related: everything from how to get started implementing live chat, training your chat sales team, and the three things you must nail to be successful at live chat.
If your business generates leads using live chat, or you could benefit from live chat, then this is a must-listen.
In this week's episode, Spencer hosts Laura Summerlin from Guild Quality. Laura talks us through all things customer feedback- how to get started collecting feedback, how to deal with negative reviews and criticism, and more. Spencer and Laura walk through implementing systems based on customer feedback and how to fuel business growth by leveraging feedback.
If your business is ready for the next stage of growth, this podcast is a must-listen. In this week's episode, Spencer chats with Carol Morgan of Denim Marketing.
Carol focuses on marketing strategy and integrating public relations, social media, content, and creativity to tell engaging stories for clients that garner measurable traffic and show consistent return on investment. Carol dishes out a handful of great PR tips that can increase traffic to your business.
Spencer here- in this week's episode, I chat with Tim Musch. Tim has spent the last 25 years developing and refining CRM systems for contractors in the remodeling industry. Prior to branching out on his own, Tim spent 15 years gaining experience with a family-owned remodeling company in Wisconsin. Tim developed MarketSharp CRM, a CRM that has supplied digital marketing solutions to over 4,000 of the country's most successful remodeling companies, including a whopping 40% of Qualified Remodeler Magazine's top 500.
Tim shares some great tips on how to grow your business regardless of where you are in the process, this week on Builder Funnel Radio
In this week's episode, Spencer chats with Debra Bernard of the Bernard Partnership. Debra got her start in the home building business in 1979, picking up a lot of cool tips and tricks along the way.
Debra takes us through the home sales process step by step, shining a light on what your sales team should look like, how to research the right home product for your market, and even takes us step by step through the model home set-up and how to use it as a closing tool.
Welcome to Builder Funnel Radio, episode 15! This week, Spencer hosts Kimberly Mackey. Spencer and Kimberley debate about how Home Sales Managers and Salespeople can close 50 sales per year before even thinking about walk-in traffic. We take a deeper dive into the sales process and talk about the habits and methods you should utilize.
In this week's episode, Kyle Hunt is back for a second round of great questions.
Kyle has worked for a remodeler in the past - handling marketing and sales efforts, managing installation, and overseeing financials. For the last ten years, he's been a business coach to remodeler, helping them improve their sales process, marketing plans, and overall business system. Spencer and Kyle go back several years, collaborating on a handful of projects in the past. We're excited to bring him onto the show for the second time!
In this week's episode, Spencer hosts Shawn Van Dyke. Shawn is a construction industry consultant, business coach, and mentor. He teaches construction professionals how to grow and scale a successful business. He is also the author of The Paperwork Punch List: 28 Days to Streamline Your Construction Business and a Fine Homebuilding Brand Ambassador.
In this episode, Spencer hosts Erin Lewis to discuss navigating your business's online reputation. It's a great topic for those struggling with online reviews and how to deal with them. Spencer and Erin address the best way to manage different platforms, including Google, Facebook, Yelp, and more. We also discuss how to best respond to negative reviews and how to bury them with the positive.
Learn how home builders and remodelers can partner with brokers to earn more sales and get more connected in the community! Quint Lears brings a wealth of knowledge to the show.
In this week's episode, Spencer hosts Chip Doyle. Chip has been in the sales industry for 28 years, teaching with Sandler Training since 2000. He's helped hundreds of remodelers all over North America.
In this week's episode, Spencer and Chip discuss prospecting hacks that help boost your sales. Spoiler alert: some of the ideas are right under your nose! Tune in for great takeaways you can start implementing right away.
Spencer here- in this week's episode, I host Brooks Powell (yes, we might be related!). Brooks is my uncle, and runs Powell Homes and Renovations in Seattle, where they've been building homes for over four generations (109) years to be exact!). They also have a full-service remodeling division. Brooks brings a wealth of knowledge to the podcast in all phases of the home building business.
In this week's episode, Spencer hosts Will Duderstadt. Will is currently the Marketing and Development Manager of Web Platforms at M/I Homes, Inc (MHO), one of the nation's leading builders of single-family homes, having delivered nearly 100,000 homes. He oversees online marketing campaigns, lead generation, SEO, PPC, Social Media, and content strategy for 15 divisions in 11 states. Will provides insight and leadership for M/I Homes' Internet Sales Associate program and trains the team in best practices for lead creation and management.
This week, Spencer hosts Tom Reber, the voice of The Contractor Fight, a seasoned contractor and award-winning entrepreneur.
After serving in the Marine Corps, Tom grew his first residential painting business from nothing to about 300 jobs per year within three years. Since then, he’s sold millions in revenue, co-founded The Contractor Sales Academy, and has impacted thousands with The Contractor Fight Podcast.
In this week's episode, Spencer hosts Kyle Hunt of Remodel Your Marketing. Kyle has worked in the remodeling industry in several ways- as a marketing and sales professional, installation manager, and overseeing company financials. For the last ten years, Kyle has served as a business coach to various remodeling companies. Kyle helps remodelers around the country improve their sales process, marketing plans, and overall business systems.
In this week's episode, Spencer and Kyle break down the sales process and talk about some of the critical opportunities for remodelers to close more deals.
In this week’s episode, Spencer interviews Mark Harari of Remodeler’s Advantage about common marketing myths he hears from remodelers. Mark Harari is Vice President & Chief Marketing Officer of Remodeler’s Advantage, the remodeling industry’s most comprehensive business support organization.
Mark is an award-winning marketer who specializes in professional and trade services marketing. The vast majority of his 18-year career has focused on the construction industry, six of those years spent as head of marketing for a remodeling firm. In short, Mark understands the unique challenges facing remodeling business owners today.
This week on Builder Funnel Radio, Spencer hosts Danielle Russell to discuss one of the most common questions we hear.
“What is Inbound Marketing, anyway?”
Without wasting time, they dive in and start breaking down the methodology.
Spencer and Danielle talk about answering questions that your prospects may have during research so that you can get found in the search engines and on social media. Then, once you get people to your website, you can capture and convert them using high-quality content and downloadable offers.
If you’re new to inbound marketing, this episode will help you master the fundamentals and start growing your business!
On this episode of Builder Funnel Radio, Spencer hosts Victoria Downing, President of Remodeler’s Advantage. Victoria is a leading authority in the remodeling industry, writing for Remodeling magazine, presenting educational seminars, and leading Remodelers Advantage Roundtables, the fastest growing peer group for remodeling professionals in North America!
Spencer and Victoria discuss the most significant mistakes she sees remodelers making, from construction to HR and everything in between.
This week on Builder Funnel Radio, Spencer is back with special guest, Steven Fielding. They tackle the tough question: “why is marketing important?” How has marketing changed over time? And more specifically, how does inbound marketing factor into the evolution of marketing as a whole?
After chatting about marketing and its early adoption of the ‘Four P’s’ (Product, Price, Placement, and Promotion), our hosts dive into the importance of research. Researching your potential customers provides you with crucial information on their needs, wants, and problems. It may even help you design or formulate a new product or service. The key is to pay attention to your potential buyer and act accordingly!
Welcome to Builder Funnel Radio! In this episode, Spencer discusses the history of Builder Funnel as a digital marketing agency, what the team does each day, and how we bring results to our clients. A strategic marketing plan is essential for home builders and remodeling companies. But why?
The landscape of the marketing industry is changing. In the past, people would typically talk to a salesperson first, as opposed to today, where the majority (if not all) of research is conducted online. Learn more about why educating your prospects via inbound marketing is essential to your bottom line.