QuayCast: Recent Episodes
Quay Pharma
The CMS Marketing Podcast is back!
In this episode of The CMS Marketing Podcast, host Amy Sophia kicks off Season 2 with a deep dive into how businesses can grow their TikTok following and build an authentic online presence.
TikTok isn’t just for trends—it’s one of the most powerful platforms for brand visibility and community engagement. Amy shares practical, easy-to-follow strategies for optimizing your TikTok profile, creating high-quality videos, understanding how the TikTok algorithm works, and using trending hashtags effectively.
You’ll also learn how consistency, audience interaction, and authentic storytelling can help small businesses stand out and grow organically. Whether you’re new to TikTok or refining your content strategy, this episode provides a clear roadmap to turn casual viewers into loyal followers and customers. Tune in to discover how to make TikTok a key part of your digital marketing toolkit and elevate your business growth.
Blog reference: https://www.chestermarketingsolutions.co.uk/post/how-to-get-tiktok-followers
The views shared in this episode reflect the insights and opinions of Chester Marketing Solutions (CMS), based on their original blog content. AI tools were used to support the research, scripting, and production of this episode in collaboration with human editors.
Website: https://www.chestermarketingsolutions.co.uk
Amy Sophia explores how branding extends far beyond logos and taglines — it’s the sum of every interaction a customer has with your business, from your website and packaging to social media and customer service. Drawing inspiration from iconic examples like Coca-Cola, the episode emphasises that consistent branding shapes customer perception, builds emotional connections, and strengthens your bottom line.
The episode breaks down 10 key reasons why brand consistency matters, from building trust and recognition to reinforcing customer expectations and increasing brand valuation. Through relatable stories and examples, listeners learn how a clear, unified brand identity not only attracts the right audience but also drives loyalty, fuels word of mouth, and aligns internal teams. The discussion also highlights the importance of consistency across digital platforms, warning against the confusion caused by mismatched tones or visuals.
Listeners are reminded that branding is a continuous process, not a one-off task. Just like leading brands evolve without losing their core identity, businesses of all sizes must monitor their perception, listen to feedback, and make intentional adjustments. The takeaway is clear: brand consistency is not simply about looking good — it’s about being memorable, trustworthy, and strategically positioned for long-term growth.
Blog reference: https://www.chestermarketingsolutions.co.uk/post/why-is-branding-important-in-modern-business
The views shared in this episode reflect the insights and opinions of Chester Marketing Solutions (CMS), based on their original blog content. AI tools were used to support the research, scripting, and production of this episode in collaboration with human editors.
Website: https://www.chestermarketingsolutions.co.uk
In this episode, host Amy Sophia breaks down the modern role of a website in 2025—and why it’s still your most powerful digital asset despite the rise of social platforms. From credibility and control to SEO, lead generation, and your site as the central hub for all content, Amy unpacks exactly how a well-built website can drive business growth.
Plus—don’t miss a special “Stop the Press” moment on how AI-driven search is rewriting the SEO playbook, with a preview of the game-changing strategies to come in future episodes.
Whether you’re a business owner, marketer, or creative, this episode will help you see your website not as a static brochure—but as a living, evolving engine for your brand.
Blog reference: https://www.chestermarketingsolutions.co.uk/post/what-is-a-website-today-and-why-they-still-matter
The views shared in this episode reflect the insights and opinions of Chester Marketing Solutions (CMS), based on their original blog content. AI tools were used to support the research, scripting, and production of this episode in collaboration with human editors.
Website: https://www.chestermarketingsolutions.co.uk
This episode we explore how to make pay-per-click (PPC) advertising work for your business, beyond just generating clicks. You'll learn what PPC really is, when it's the right tool to use, and how to build campaigns that actually drive measurable results. From preparing high-converting landing pages to aligning ads with the buyer journey, the episode dives into smart structuring, bidding strategies, and the importance of tracking the right metrics.
It also covers real-world conversion rate benchmarks for Google Ads, helping you understand how your performance compares across industries. Whether you're launching a new product, trying to reach high-intent customers, or scaling an existing campaign, this episode gives you clear, actionable steps to improve your ROI. Plus, you'll discover how to use PPC data to strengthen your SEO, email marketing, and overall strategy. Perfect for business owners, and anyone looking to unlock the full potential of paid traffic.
Blog reference: https://www.chestermarketingsolutions.co.uk/post/unlocking-ppc-how-to-turn-clicks-into-real-business-growth
Website: https://www.chestermarketingsolutions.co.uk
In this episode of The CMS Marketing Podcast, we dive into why email marketing is far from dead - and why it still outperforms many flashier channels when it comes to ROI, customer engagement, and long-term brand loyalty.
From promotional blasts to automated transactional flows, we explore how modern email marketing has evolved and why it's a must-have in any marketer's toolkit.
Plus, we break down a recent blog post from Chester Marketing Solutions that outlines two powerful ways to use email more effectively: smart, targeted promotional campaigns that drive action, and automated transactional emails that build trust and loyalty on autopilot.
Whether you're just starting out or looking to refine your strategy, this episode is packed with practical tips to help you make email your most valuable digital asset.
Blog reference: https://www.chestermarketingsolutions.co.uk/post/how-to-use-email-marketing-effectively-with-2-powerful-tips
Website: https://www.chestermarketingsolutions.co.uk
In this episode, we dive into the world of video marketing - what it is, why it works so well, and how to craft strategies that drive engagement across both social media platforms and search engines.
With over 91% of businesses now using video as a marketing tool - a figure that continues to rise - it's clear that more brands are recognising the powerful role video plays in boosting visibility, audience connection, and return on investment (ROI).
This episode offers practical advice you can act on right away.
Blog reference: https://www.chestermarketingsolutions.co.uk/post/why-is-video-marketing-important
The views shared in this episode reflect the insights and opinions of Chester Marketing Solutions (CMS), based on their original blog content. AI tools were used to support the research, scripting, and production of this episode in collaboration with human editors.
Website: https://www.chestermarketingsolutions.co.uk
In this episode we explore how to build an integrated marketing plan that delivers a consistent, cohesive brand experience across every customer touchpoint. As today’s audiences interact with brands on multiple platforms - from social media to email to in-store - businesses need more than isolated campaigns. They need a unified strategy that speaks with one voice.
We break down the key steps to creating that strategy, including setting clear goals, identifying your target audience, crafting a central brand message, choosing the right channels, aligning internal teams, and using content marketing effectively. We also dive into the importance of mapping the full customer journey and ensuring all departments - from marketing to sales to support - are aligned.
This episode offers practical advice you can act on right away.
Blog reference: https://www.chestermarketingsolutions.co.uk/post/how-to-create-an-integrated-marketing-plan
The views shared in this episode reflect the insights and opinions of Chester Marketing Solutions (CMS), based on their original blog content. AI tools were used to support the research, scripting, and production of this episode in collaboration with human editors.
Website: https://www.chestermarketingsolutions.co.uk
In this episode, we take a look at search engine optimisation (SEO), the process of improving your website to increase its visibility for relevant search terms. These are the words and phrases that people enter into a search engine when looking for a product, service, or answer.
The better your SEO, the more likely you are to appear near the top of the search engine results page (SERP). Ranking high in organic results increases your chances of attracting potential customers and beating competitors - without paying for ads.
Blog reference: https://www.chestermarketingsolutions.co.uk/post/what-is-seo-a-guide-to-search-engine-optimisation
The views shared in this episode reflect the insights and opinions of Chester Marketing Solutions (CMS), based on their original blog content. AI tools were used to support the research, scripting, and production of this episode in collaboration with human editors.
Website: https://www.chestermarketingsolutions.co.uk
In this episode, we dive into how AI is transforming the world of digital marketing - from smarter audience targeting and automated writing tools to real-time campaign optimisation and 24/7 support.
But with all this automation, where do humans fit in? We explore why human creativity, strategy, and emotional intelligence are still essential for meaningful brand communication.
Whether you’re already using AI or just curious about where it fits in your work, this episode offers a clear, practical look at how to balance machine efficiency with the human touch.
Blog reference: https://www.chestermarketingsolutions.co.uk/post/how-ai-is-changing-the-future-of-digital-marketing
The views shared in this episode reflect the insights and opinions of Chester Marketing Solutions (CMS), based on their original blog content. AI tools were used to support the research, scripting, and production of this episode in collaboration with human editors.
Website: https://www.chestermarketingsolutions.co.uk
In this episode we break down a question every business has faced at some point—where should you actually show up on social media? It’s one of the most important—and most overwhelming decisions in your marketing strategy. We hope you enjoy this episode, please feel free to share.
Blog reference: https://www.chestermarketingsolutions.co.uk/post/how-to-choose-social-media-platforms-for-business
CMS on Facebook: https://www.facebook.com/ChesterMarketingSolutions/
CMS on Instagram: https://www.instagram.com/chmarketingsol/
CMS on Linkedin: https://www.linkedin.com/company/chester-marketing-solutions-ltd
CMS on X: https://x.com/chmarketingsol
Website: https://www.chestermarketingsolutions.co.uk
In this episode we’re diving into one of the most effective—and misunderstood strategies in modern marketing: content marketing. We hope you enjoy this episode, please feel free to share.
Blog reference: https://www.chestermarketingsolutions.co.uk/post/what-is-content-marketing-and-why-is-it-so-important
Website: https://www.chestermarketingsolutions.co.uk
In this episode Michael Kruidenier chats with Michael O'Donoghue the Head of Site in New Hampshire US, where Quay's latest 50,000 sq ft facility is preparing for pharmaceutical development and clinical manufacturing.
In this episode, Chris Davies from Oxford Global discusses with Maura McArdle how Covid has changed how Quay reaches out to potential new clients and what to expect from Quay's up-coming webinar on Lipid based drug delivery.
In this episode Maura McArdle and Audrey Vardy from Quay Pharma, discuss what is involved in a typical pharmaceutical development for clinical trials and what differentiates Quay Pharma from other CDMO's.
In this episode, Dr. Ivan Langan & Michael Kruidenier from Quay talk to Adam Andersen from Informa Markets. They discuss how they are adapting to Covid-19 and the new and emerging virtual conference world.
In this episode, Audrey Vardy talks to Mike Card a KTP Advisor about the Knowledge Transfer Partnership programme.
Maura McArdle and Audrey Vardy share a discussion on Quay's Pre Clinical service and expertise.
Dr. Ivan Langan and Michael Kruidenier share a discussion on Quay's heritage, what sets them apart, and their unique positions in Live Biotherapeutics.