Build to Last Network Marketing: Recent Episodes
Keith Callahan | MLM | Network Marketing Professional
Welcome to the Build to Last network marketing podcast with Keith Callahan. This is NOT an introduction to network marketing. It's the missing piece for many would-be top network marketing professionals.
Let's talk about how you actually go through the CEO path, how you put it all into action, and what it should look like for you. Let's identify where you are on the path and your focus area. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
Instead of taking months or even years to get your "10 in Play" Leaders, let's work on fast tracking your leaders. Here’s how! Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
The "10 in Play" is where you should be living inside of your power hour. Let me walk you through this process so you can keep 10 prospects in play at all times. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
Each stage of the CEO path (except for the first stage) is going to have a daily actions checklist. This keeps you on track to make sure you're hitting your KPIs, key performance indicators. Let's talk through the actions you should be performing daily so you can grow your business the right way. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
As you move through the CEO path, you need monthly planning and tracking. You want to ensure your daily actions are in line with our long-term goals. Here’s how to do it. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
In previous episodes, we went through all the stages of the CEO path. Depending on what stage you're on, you should have a different focus. We have all the tools and resources that you need for each stage right here. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
After developing leaders, you have working leaders on your team. You are a Leader of Leaders! This is rare BUT if you follow the CEO path you can reach the highest level in this industry. Here is what you need to get to the top and have 100% time AND financial freedom. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
Ready for financial freedom AND time freedom? To get both of these things, you need to become a leader of developing leaders. Get this stage right and your business is going to continue building upward.
Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
CEO Path Stage 4 brings you into the phase of leading others. It is not enough to draw distributors to your team, you need leaders! Learn how to build your team by attracting and mentoring real leaders. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
Change is happening in your business and it is time to enter the Recruiter Stage. Build your business by consistently signing up new distributors every single month. It doesn't have to be hard if you lay the right foundation. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
You're consistently signing up new customers at the achievement level set, now what? It’s time to take action, action, action! Learn how to bring in NEW people week after week, month after month. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
The CEO path starts with the active distributor stage. It's all about consuming all the information and connecting with people EVERY single day. Are you or a team member in this stage? Listen up! Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
If you want to be a leader, you need to know the 3 key points to focus on. Learn about the "95% Who/5% How Rule," where you fall on the CEO path, and how to find your clear visual. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
Are you ready to be more than a distributor? It is time you learn about the six different stages of the CEO path. Find out which stage you are on and how to get to stage six, a “Leader of Leaders.” Grab your free CEO Path Resources here >https://keithcallahan.com/ceopath/
Do you have a CEO mindset or the distributor mindset? If you've ever wondered why a select few experience success in network marketing at the highest levels while everyone else struggles, take a listen. Grab your free CEO Path Resources here >https://keithcallahan.com/ceopath/
What is the CEO path and why do YOU need it? You may be wondering why nobody else is talking about the CEO path. Let’s take a deep dive into the CEO concept and why your CEO path is so important. Grab your free CEO Path Resources here >https://keithcallahan.com/ceopath/
When I first got signed up as a distributor one of the first people I signed up was Nicole Jones. Within the first couple months of Nicole’s business, Nicole signed up Tony Furtado. Tony was one of those distributors that you just hope for. He ran with this business right away. If you look at this playing out, it’s me signing up, then I signed up Nicole right away (who has had enormous success), then, Nicole signs up Tony and he goes on to have enormous success! It was one of those times in my business that there was just massive growth happening and during that massive growth, this guy Tony signs up and right from the start, Tony was a born leader. Tony was somebody who wanted to do this business. He wanted to do it a hundred percent. He wanted to run with it and Nicole and I had to just get out of Tony’s way.
The biggest mistake we can make with leaders who are fully ready to run with this business on their own is trying to hold them back, trying to tell them “You should do it this way. You should do it that way.”
Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/
Grab a FREE copy of the Built to Last book, PDF version here > https://keithcallahan.com/pdf
When I’m working with leaders, I see my role as being the bridge for that leader. Being the bridge for where they currently are to where they want to go, or where I see them being capable of going.
Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/
Grab a FREE copy of the Built to Last book, PDF version here > https://keithcallahan.com/pdf
In order to develop the leaders around us, we need to gain their trust. Following is the process I’ve used and refined over the years to gain the trust of the leaders I’m mentoring.
As a leader of leaders, we have to understand our real purpose is developing human beings and uncovering human potential. It’s about bringing out the best in people. It’s about meeting people where they are but seeing where they can go. It’s about really helping them to see themselves not as they are, but as they can be.
Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/
Grab a FREE copy of the Built to Last book, PDF version here > https://keithcallahan.com/pdf
When you’re mentoring people one-on-one, you have to have an upfront understanding with them. An agreement about the rules of the game. All of this is positioned and laid out for someone you are mentoring during your recruiting and your ‘getting started right’ process. You’re going to want them to know that you’re the mentor. You’re the one who is going to be telling them and showing them what to do. I also want them to know right away that I’m not going anywhere, that they can depend on me. I also want to know from them that they’re not going anywhere, that I can depend on them, that they’re going to show up, that their word is good, that they’re going to do what they say they’re going to do, because I’m not going to babysit them.
Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/
Grab a FREE copy of the Built to Last book, PDF version here > https://keithcallahan.com/pdf
It was the first corporate sponsored training I had been to in my network marketing business. I had just driven 12 hours from Boston to Washington DC with a few of my downline distributors and my personal sponsor for a weekend event. To say I was excited about the event would be a huge understatement. I couldn’t wait to learn and get all the details of how to succeed in this new industry I was in. We get into the training at 8:00 on Saturday morning and I’m mesmerized by the man leading the training. One of the concepts he talked about really stuck with me and helped to mold the philosophy I now teach on building a network marketing business. “You’re really only looking for 5 people.”
That's it.. It was that simple.
Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/
Grab a FREE copy of the Built to Last book, PDF version here > https://keithcallahan.com/pdf
Now, we’re getting into the fun part. Once we’re able to identify potential leaders we can start working with them to develop them into the leaders they’re meant to be. One of the first things you need to learn though is that not everybody you sponsor is going to become a leader, because not everybody you sponsor is meant to be a leader. Some are not necessarily capable, some are capable but they don’t want to become a leader, and some are capable but they are not ready to lead yet.
It's important to understand that you can’t force somebody to become something that either, a) they’re not, b) they’re not ready to be or c) they’re just never going to be ready to.
Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/
Grab a FREE copy of the Built to Last book, PDF version here > https://keithcallahan.com/pdf
Everything that we’ve gone through so far has prepared you to go out there and do the actual work of attracting leaders. This is about you getting in the right mind state to be able to present the business, attract leaders and develop those leaders. This episode is about cultivating the energy needed to attract leaders into your business. Cultivating that energy by first leading yourself. Cultivating that energy by eventually getting to the place where you know exactly what you’re doing and where you’re going.
Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/
Grab a FREE copy of the Built to Last book, PDF version here > https://keithcallahan.com/pdf
In order to build a team of leaders and start attracting other leaders, you have to position yourself in the eyes of others as a leader. When you’re out there recruiting, people have to see you as a leader from the start. Positioning yourself as a leader is about conveying to everyone you come across in this business three different things:
- I know what I’m doing
- I know where I’m going
- Do you want to come with me?
If you’re REALLY READY to become a leader, from this point forward, all the actions you’re taking need to be with the ultimate goal in mind of attracting and developing other leaders.
Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/
Grab a FREE copy of the Built to Last book, PDF version here > https://keithcallahan.com/pdf
One of the biggest obstacles to building a large organization for new distributors (and even seasoned distributors) is understanding the value of what you have to offer. Understanding that the opportunity we have can change lives. Understanding that there are people who are looking for what you have to offer. Distributors are intimidated to approach people because they feel like they’re bothering them. They don’t want to continue to follow up because they feel they are pestering or pressuring. They feel like they’re always trying to push their business opportunity or push their products on other people. Have you ever felt that way? Do you feel that way right now?
Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/
Grab a FREE copy of the Built to Last book, PDF version here > https://keithcallahan.com/pdf
Last episode, we talked about creating the right mindset, and now we’re going to talk about creating an improvement plan. When you first look at the two they can sound the same, but they’re actually very different.
Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/
Grab a FREE copy of the Built to Last book, PDF version here > https://keithcallahan.com/pdf
There is a big difference between believing you can do something and knowing without a doubt that you will do something. Those who become leaders in Network Marketing don’t just believe they can achieve success, they know they will. When I signed up to become a distributor with my Network Marketing Company I took it very serious from the start and took off right away. …BUT it took me a long time to get to that point. Here’s how I did. Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/
Grab a FREE copy of the Built to Last book, PDF version here > https://keithcallahan.com/pdf
Network Marketing trainers, companies and leadership love talking about FINDING YOUR WHY. And not just any old why, but ‘having a why that makes you cry.’ These “whys” come in all different forms depending on the distributor's current life situation. Maybe it's a ‘why’ to be at home with your kids, or the ‘why’ to pay off your credit cards, the ‘why’ to go on a vacation, the ‘why’ to get out of debt, the ‘why’ for meaning in your life. When we initially talk about finding a why, it's a reason for doing this business, a reason for getting started in the first place. Something that is going to excite and motivate you and also hold you accountable when you are less motivated to do the daily work. As you progress in the business your why progresses with you. As you start to see success and you start to accomplish your goals your personal situation changes. Maybe that credit card is paid off or you are now able to stay at home or take that vacation, etc. Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/
Grab a FREE copy of the Built to Last book, PDF version here > https://keithcallahan.com/pdf
Three and a half years into my business, I was on my way home from a 2-week spiritual retreat with my family. At the time, my downline had 15,000+ distributors, and during the two weeks I was gone, we had 800+new distributors sign up. During that retreat, I was unplugged from all technology and as I started to integrate back into the “real world,” I realized I had no voicemails, no text messages, and no Facebook or Instagram messages. While I was gone, not a single person messaged or needed me. Our team was growing like crazy, but it was also growing without me!
Now, eight years into my business, I have a team of tens of thousands of distributors, and hundreds of leaders. It has been financially rewarding for myself, and our leaders, but more importantly it’s given us freedom of time. That freedom of time allows us to do what we want, when we want, with who we want!
What you’re going to learn in this book is how to create a business, which gives you not only a large income, but freedom of time. Freedom of time to do what you want, when you want with who you want.
Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/
Grab a FREE copy of the Built to Last book, PDF version here > https://keithcallahan.com/pdf
If you’re looking for an author with all the credentials, degrees, and esteemed letters after his name, then you have come to the wrong place. On the other hand, if you're looking for someone who has been there and done that, learned on the streets, came from nothing, and built his way to financial freedom as a network marketing professional, well then, I’m that guy. I was cautioned not to be so transparent, but I'm choosing to share my full story anyway. For you to embrace and take action on the principles I teach in Built to Last, you need to trust me. The best way for me to earn your trust is through honesty and vulnerability. So, here is my story…
Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/
Grab a FREE copy of the Built to Last book, PDF version here > https://keithcallahan.com/pdf
I want to introduce to you a concept I call “Built to Last.” It’s an intentional way of building a Network Marketing Business from the ground up. This whole chapter is going to be a deep dive into the ‘built to last’ concept, but for now, the simplest way to describe it is it’s about building a network marketing business (team) one time that thrives for years to come and here’s the important part, with or without you.
By now, you know that in order to be seen as a leader, you need to position yourself as a leader. I put together the following 10 FREE BONUSES showing you exactly how I position myself as a leader and how you can, too.
Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/
Grab a FREE copy of the Built to Last book, PDF version here > https://keithcallahan.com/pdf
In this episode, I review one of the mantras that I use consistently, I CAN, I WILL, I AM. As a network marketer, we often forget that success goes much deeper than the "what" or the "how", but we forget that 90% of this business is built on our mental fortitude and being aligned with your highest self. Today, I discuss how to overcome the self-sabotaging thoughts that allowed me to build a massive network marketing business.
Grab Keith’s best-selling book, Build to Last for Free (just pay shipping) text BTL to 38470
In this episode of Build to Last Network Marketing, we are discussing the step-by-step success path that overviews the six phases of building your network marketing business. This is going to be the complete structure you need to develop in your business. But remember, only 5% of your business growth is going to be attributed the the "how" the other 95% is attributed to "who" you become as you move your business forward.
In this episode of Build to Last Network Marketing, we are going to detail what it means to build your business to last. I cover the details, the specific philosophy, and the intention of building your network marketing business. THIS is one of the most important episodes, so grab your notebook and take a listen.
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In this episode of Build to Last Network Marketing, we discuss the Build to Last philosophy and mindset. This is how my team and myself have built our business intentionally to last and withstand time. This allows you to build in a way so that your team is eventually doing more work than you are and you reap the benefits of freedom and personal success.
Grab Keith’s best-selling book, Build to Last for Free (just pay shipping) text BTL to 38470
We are in a ‘hot time’ for network marketing as a whole. This isn’t just an ordinary ‘hot time’ but this is THE time, of times, for network marketing. If you are on the fence, it's time to jump over and begin building your business NOW!
Get Instant Access to the ‘This Is OUR Time’ Guide, text TIME to 38470
In this episode of Build to Last Network Marketing, we are going to build upon the theory we talked about last week of this being THE TIME for Network Marketing. Today I lay out a step by step guide to taking advantage of these times!!
Get Instant Access to the ‘This Is OUR Time’ Guide, text TIME to 38470