Key Conversations: Recent Episodes
Cheryl B. Engelhardt
Welcome to Key Conversations, where we talk about all the things to unlock the secrets to exploding your music career. Presented by In The Key Of Success, resources for musicians created by composer, songwriter and music biz mentor Cheryl B. Engelhardt. The conversations in Season 1 & 2 are between a special guest and participants of her MX4 Course - the Marketing and branding, Money-Making Motivation Masterclass for musicians. They are singers, songwriters, composers, producers and artists just like you, asking their burning questions to each of our guest experts: record label execs, Emmy-winning composers, CEOs, music supervisors, touring artists, and MANY more! Season 3 introduces a new format: 1-on-1 conversations with both music experts AND Musician Editions where the musician is in the coaching hot seat! All designed to help YOU make powerful moves in your career. Season 4 is a linear approach to releasing a record, following Cheryl's journey to releasing her 5th record to the #1 slot on iTunes and Amazon in New Age.
In this very special and timely episode, GRAMMY-nominated artist Joanie Leeds (www.joanieleeds.com) shares about the recent drama in her category of Best Children's Music. Join us as we have an important, introspective, yet SUPER fun conversation about activism, female empowerment, and the GRAMMY process.
Support the show (http://www.paypal.me/cbemusic)
Today, meet Chris KEATS and Josh Bradford in Day 12 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up!
KEATS: http://www.keatsofficial.com
Josh: http://www.instagram.com/joshbradfordmusic
Support the show (http://www.paypal.me/cbemusic)
Today, meet Sharman Nittoli and Emma Back in Day 12 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up!
Emma: http://www.emmabackmusic.com
Sharman: http://www.sharmannittoli.com
Support the show (http://www.paypal.me/cbemusic)
Today, meet Mariana ( http://www.instagram.com/runawayhorsemusic) in Day 9 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up!
Support the show (http://www.paypal.me/cbemusic)
Today, meet Harald (www.instagram.com/haraldhausermusic) in Day 9 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up!
Support the show (http://www.paypal.me/cbemusic)
Today, meet Scott (http://www.instagram.com/theliesociety ) in Day 10 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up!
Support the show (http://www.paypal.me/cbemusic)
Today, meet Kathering Moller (www.katherinemoller.ca) in Day 10 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up!
Support the show (http://www.paypal.me/cbemusic)
Today, meet Robin Tucker (https://found.ee/robingift) in Day 9 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up!
Support the show (http://www.paypal.me/cbemusic)
Today, meet Brianna (https://linktr.ee/briannaibarramusic) in Day 9 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up!
Support the show (http://www.paypal.me/cbemusic)
Today, meet Jeudi (www.jeudi.biz) in Day 8 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up!
Support the show (http://www.paypal.me/cbemusic)
Today, meet Harriet Reynolds (http://www.HarrietReynoldsmusic.com) and Jeb Colwell (http://www.Facebook.com/ColwellMusicMix/Live) in this special double feature on day 7 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up!
Support the show (http://www.paypal.me/cbemusic)
Today, meet Mike Bankhead ( http://www.mikebankheadmusic.com )in day 7 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up!
Support the show (http://www.paypal.me/cbemusic)
Today, meet Susan LaVelle (https://justatouchofjazz.com) in day 6 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up!
Support the show (http://www.paypal.me/cbemusic)
Today, meet Victoria Storm (www.victoriastormmusic.com) in day 5, session #2, of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify (link in bio) to sign up!
Support the show (http://www.paypal.me/cbemusic)
Today, meet Michael Daughtry (https://www.michaeldaughtrymusic.com) in day 5 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify (link in bio) to sign up!
Support the show (http://www.paypal.me/cbemusic)
Today, meet Amy MacClain. Follow at http://www.amymacclainmusic.com!
Members of AMPLIFY ( http://www.inthekey.co/amplify) share their recent successes, giving you insights into what an indie music career looks like, what’s possible, AND give you your newest musical obsession!
Independent musicians are up against a LOT. Sometimes it can feel lonely, confusing, or down right impossible to make any movement. The important thing that we so often forget to do is to identify when we’ve done just that: made a move. In the monthly mastermind for musicians, AMPLIFY, we celebrate our wins, big and small, and get good and creating clear goals to help define when we’ve won!
If you’re a musician and would love this kind of support, coaching, community, and motivation, now is the time to get on the waitlist for AMPLIFY: http://www.inthekey.co/amplify. We can’t wait to hear your wins!
Support the show (http://www.paypal.me/cbemusic)
Today, meet Gail Gallagher. Follow at http://www.gailgallaghermusic.com!
Members of AMPLIFY ( http://www.inthekey.co/amplify) share their recent successes, giving you insights into what an indie music career looks like, what’s possible, AND give you your newest musical obsession!
Independent musicians are up against a LOT. Sometimes it can feel lonely, confusing, or down right impossible to make any movement. The important thing that we so often forget to do is to identify when we’ve done just that: made a move. In the monthly mastermind for musicians, AMPLIFY, we celebrate our wins, big and small, and get good and creating clear goals to help define when we’ve won!
If you’re a musician and would love this kind of support, coaching, community, and motivation, now is the time to get on the waitlist for AMPLIFY: http://www.inthekey.co/amplify. We can’t wait to hear your wins!
Support the show (http://www.paypal.me/cbemusic)
Today, meet Rob Still. Follow at http://www.robstillmusic.com!
Members of AMPLIFY ( http://www.inthekey.co/amplify) share their recent successes, giving you insights into what an indie music career looks like, what’s possible, AND give you your newest musical obsession!
Independent musicians are up against a LOT. Sometimes it can feel lonely, confusing, or down right impossible to make any movement. The important thing that we so often forget to do is to identify when we’ve done just that: made a move. In the monthly mastermind for musicians, AMPLIFY, we celebrate our wins, big and small, and get good and creating clear goals to help define when we’ve won!
If you’re a musician and would love this kind of support, coaching, community, and motivation, now is the time to get on the waitlist for AMPLIFY: http://www.inthekey.co/amplify. We can’t wait to hear your wins!
Support the show (http://www.paypal.me/cbemusic)
Today, meet Wanda Gronovd. Follow at http://wwww.found.ee/wgg13-8
Members of AMPLIFY ( http://www.inthekey.co/amplify) share their recent successes, giving you insights into what an indie music career looks like, what’s possible, AND give you your newest musical obsession!
Independent musicians are up against a LOT. Sometimes it can feel lonely, confusing, or down right impossible to make any movement. The important thing that we so often forget to do is to identify when we’ve done just that: made a move. In the monthly mastermind for musicians, AMPLIFY, we celebrate our wins, big and small, and get good and creating clear goals to help define when we’ve won!
If you’re a musician and would love this kind of support, coaching, community, and motivation, now is the time to get on the waitlist for AMPLIFY: http://www.inthekey.co/amplify. We can’t wait to hear your wins!
Support the show (http://www.paypal.me/cbemusic)
Today, meet Sara Jelley. Follow at http://www.sarajellymusic.com!
Members of AMPLIFY ( http://www.inthekey.co/amplify) share their recent successes, giving you insights into what an indie music career looks like, what’s possible, AND give you your newest musical obsession!
Independent musicians are up against a LOT. Sometimes it can feel lonely, confusing, or down right impossible to make any movement. The important thing that we so often forget to do is to identify when we’ve done just that: made a move. In the monthly mastermind for musicians, AMPLIFY, we celebrate our wins, big and small, and get good and creating clear goals to help define when we’ve won!
If you’re a musician and would love this kind of support, coaching, community, and motivation, now is the time to get on the waitlist for AMPLIFY: http://www.inthekey.co/amplify. We can’t wait to hear your wins!
Support the show (http://www.paypal.me/cbemusic)
Today, meet Kisko Amar-I. Follow on Spotify and enjoy!
Members of AMPLIFY ( http://www.inthekey.co/amplify) share their recent successes, giving you insights into what an indie music career looks like, what’s possible, AND give you your newest musical obsession!
Independent musicians are up against a LOT. Sometimes it can feel lonely, confusing, or down right impossible to make any movement. The important thing that we so often forget to do is to identify when we’ve done just that: made a move. In the monthly mastermind for musicians, AMPLIFY, we celebrate our wins, big and small, and get good and creating clear goals to help define when we’ve won!
If you’re a musician and would love this kind of support, coaching, community, and motivation, now is the time to get on the waitlist for AMPLIFY: http://www.inthekey.co/amplify. We can’t wait to hear your wins!
Support the show (http://www.paypal.me/cbemusic)
Today Cheryl's talking about what it takes to level up a career and offers an opportunity to be a part of AMPLIFY, the membership for indie musicians in it for the long haul.
Sign up at http://www.inthekey.co/amplify
Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Cheryl literally walks through, in REAL TIME, her submission process to be on the ballot for a Grammy Nomination! A perfect end to a seasons all about releasing a record the right way!
watch this episode at http://www.inthekey.co/427
Links mentioned:
GRAMMY Website: https://www.grammy.com/recording-academy/membership/join GRAMMY Submission Calendar: https://grammy.com/grammys/awards/rules-guidelines Submit: https://grammy.com/oep
Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
There's something Cheryl discovered the fifth time around, figuring out how to release a record... and she'll never go back to doing anything another way! Make sure to find out about AMPLIFY - her new coaching community membership.... http://inthekey.co/amplify.
Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Continuing the conversation of self-awareness, acknowledgment of where you are what you stand for, Cheryl addresses actions she's taking aligned with #BlackLivesMatter as well as outlines a powerful system to recognize where you are in your own career... and how to own it.
Resources mentioned:
Cheryl's community: http://www.inthekey.co/elite
Resources for learning about racial injustice: http://www.inthekey.co/blm
Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Not an episode, but a statement of listening and alignment. Until next time...
Resources for education on racial injustice : http://inthekey.co/blm
- James Baldwin essay from "Notes of a Native Son" https://pdfs.semanticscholar.org/9b36/f51f3dddd429ce54baa1a6d8501745216348.pdf
- Kesha Janaan's essay "Dear White Friend": https://keshajanaan.com/blog/dear-white-friend
- Why you should not say "All Lives Matter": https://www.vox.com/2016/7/11/12136140/black-all-lives-matter
- Understanding Systemic Anti-Black Racism in the United States: A Reference List https://docs.google.com/document/d/17ctVFeXJwJwtOa7ogZ0oEiVhpH7zQQwoRdIJ6XvEM_Y/mobilebasic
Support the show (http://www.paypal.me/cbemusic)
Mike Warner of Work Hard Playlist Hard is a MASTER of playlists... AND he's the first to tell you why playlists shouldn't be on the top of your record's marketing strategy. Find out more about tips and tricks behind not only Spotify playlists but also how to make the most of other budding platforms including Amazon.
Go grab Mike's #CrashCourse on Artist Profiles at the Academy: http://inthekey.co/academy along with his book Work Hard Playlist Hard!
Follow Mike on Twitter: http://www.twitter.com/askmikewarner
Connect with Mike Warner:
Work Hard Playlist Hard: https://workhardplaylisthard.com
Twitter: https://twitter.com/askmikewarner
Join musician community: http://www.inthekey.co/elite
Claim your Spotify profile: https://artists.spotify.com
Claim your Amazon Music profile: https://artists.amazonmusic.com Claim your Apple Music profile: https://artists.apple.com
Crash course in artist profiles on In The Key Academy: https://www.inthekey.co/academy
The Perfect Pitch on In The Key Academy: https://www.inthekey.co/academy
SubmitHub: https://www.submithub.com
Playlist Push: https://playlistpush.com
Amazon Alexa App (App Store): https://apps.apple.com/us/app/amazon-alexa/id944011620
Amazon Alexa App (Google Play): https://play.google.com/store/apps/details?id=com.amazon.dee.app&hl=en_US
Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Even though we are not doing live shows in person at the moment, this episode is a great one to keep in mind! Andy Du Rego of Black Suit Devil had two awesome album release parties in Toronto. We talk about what makes a successful album release show, from booking it to promoting it to rocking it while your at the venue.
LINKS MENTIONED
inthekey.co/emailcourse and inthekey.co/perfectpitch
Find andy at http://www.blacksuitdevil.com and http://www.instagram.com/blacksuitdevil
Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Angela of Muddy Paw PR and Cheryl talk about the different ways to use (or not use) the process of releasing a single to your advantage.
LINKS MENTIONED:
http://www.iamaluminary.com
http://inthekey.co/emailcourse
Find Angela at http://www.muddypawpr.com, https://thrivementorship.com/, http://www.instagram.com/angela_mastro
Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Cheryl gets real about what "community" is and what it isn't, and why being a part of one (or creating one) will boost your career in the short AND long term. Join hers (a community of musicians working to level up) at http://inthekey.co/elite.
Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Kaytee Long, President and Founder of DIY Music PR, shares all sorts of great tidbits on the timeline of PR, what an indie artist to do, and when to know it's time to hire a PR firm.
Get the DIY Music PR Bootcamp directly from the In The Key Academy! https://www.inthekeyofsuccess.com/academy!
Find out more at https://www.diyprgroup.com, on Instagram at https://www.instagram.com/diymusicpr/, and follow Kaytee at https://www.instagram.com/kayteelong.
Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Cheryl shares all of her research from learning the complex ways of the new Billboard charting rules.
Note: This episode was recored as an Instagram Live back in January 2020. The information is still applicable.
Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Cheryl took a break today to honor some emotions - all of the emotions. Not just the ones she's feeling about her 5.5 year old basset hound Oliver passing away, but all the rollercoasters throughout this pandemic. Whatever you are feeling is okay. Follow Cheryl on instagram and @cbemusic TikTok for more vulnerable posts www.instagram.com/cbemusic.
Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Today is all about uploading to your distributor... in my case, CD Baby, and talking about how I set up my pre-orders (yes, almost 3 months before my release date!)
Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Cheryl adds in this bonus episode to discuss what it takes to create peace and harmony with the person with whom you may be in close quarters with (a special coronavirus episode for the times.)
Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Jason Grishkoff, founder of Submithub.com, talks about giving musicians access to easily, quickly, and inexpensively pitch their music to bloggers, playlisters, and other curators.
Links Mentioned:
http://www.submithub.com
http://inthekey.co/perfectpitch
http://www.submithub.com/friendly-genres
Email jason@submithub.com and mention this episode for some premium credits!
Support the show (http://www.paypal.me/cbemusic)
Michael Martinez, whose most recent release is a solo piano record, used Facebook Live to generate regular email list subscribers as well as buzz around his release.
LINKS MENTIONED: inthekey.co/emailcourse facebook.com/michaelmartinezmusic
MICHAEL's LINKS:
main out from mixer board to behringer
Behringer interface -https://amzn.to/2woIyiO
behringer usb out to usb female to lightning adapter
lightning adapter - https://amzn.to/3cUzNgS
mixer board
https://amzn.to/2wur9FC
ipad pro for broadcasting with switcher studio
https://amzn.to/2WI5PXI
Switcher Studio free trial
https://www.switcherstudio.com/
Michael also created a video on how to hook all this stuff up on youtube: https://www.youtube.com/watch?v=lmivPFEqS0c
A dedicated website he launched dealing with piano and technology: solopianoconnection.com
Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Today is a slight detour from the normal Season 4 Record Release business. Cheryl creates a very clear weekly structure to keep you motivated, moving, serving your fanbase, and monetizing in times of social distancing and other crazy global bananas things.
LINKS MENTIONED:
http://inthekey.co/elite
http://inthekey.co/kajabi
http://inthekey.co/makeasite
http://www.buffer.com
http://inthekey.co/iggrowth
http://inthekey.co/emailtraining
http://inthekey.co/emailcourse
http://inthekey.co/perfectpitch
http://inthekey.co/outreachairtable
http://www.iamaluminary.com
Support the show (http://www.paypal.me/cbemusic)
Chris Robley - THE content management guy at CD Baby - shares all the inside tricks and tips for Show.co, a platform to empower musicians in sharing their music and which is free through CD Baby. It's how you can create pre-save campaigns in Spotify as well as campaigns to grow youtube subscribers, increase Soundcloud listens, and even run contests.
Learn more at http://www.CDbaby.com, http://www.show.co, and discover all the cool things about Chris at http://www.chrisrobley.com.
Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
VP of Marketing at CD Baby, Kevin Breuner, graces the Key Conversations Podcast stage with invaluable information on publishing, how a publishing admin can help you collect more money, and why it matters (hint: money.)
Learn more at http://www.cdbaby.com (and read more on their blog) and check out all Kevin is doing on instagram (http://www.instagram.com/kbreuner) or twitter (http://twitter.com/kbreuner). Kevin's band is Smalltown Poets: https://www.smalltownpoets.tv.
Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Tony van Veen, CEO of DIY Media (which owns Disc Makers, Merchly and Book Baby!) hops on to talk about why physical merchandise is STILL a thing (and how to utilize it for your next release!) Links mentioned http://www.discmakers.com, http://www.merchly.com, http://www.twitter.com/tvanveen
Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Cheryl shares a quick and actionable way to make Liner notes planning and execution easy as pie. Get the Record Release Template at http://inthekey.co/releasetemplate to help you through your entire record release process.
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Amsterdam-based artist G.T. Thomas (Gwen Thomas) accompanies her voice by simultaneously performing bass, synthesizer, and drum machine. Her new record "I Am A Highlighter Pen" has a very visual aspect... which translates directly to how she created her album art. Cheryl and Gwen discuss their different stories of how they ended up with their artwork and share tips on optimizing the process.
Learn more about Gwen at www.gtthomas.com and connect with her on instagram at https://instagram.com/gtthomasmusicandart.
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Los Angeles photograph Peter Berube shares the steps you can take before, during, and after a photoshoot to capture your very best side!
Find Peter at www.peterberube.com and on instagram: http://instagram.com/peterberube and https://www.instagram.com/pberubephotography.
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Master engineer Frank Gagliardi and Cheryl talk about how to optimize the mastering experience, what mastering truly is, and what you can do to make the most out of it!
Find Frank on instagram: http://www.instagram.com/frank_at_thefuselagemastering.
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
This episode is for anyone wanting to get their new music placed on TV shows and how to set yourself up for success. "Licensing Guy" Michael Elsner shares why he doesn't master his stems (and what are stems?) before pitching to licensing companies, and where in the process of making a record you should stop to make different mixes.
More about Michael at www.Michael Elsner.com and his Master Music Licensing course at www.mastermusiclicensing.com http://inthekey.co/licensetraining.
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Mix engineer J Chris Griffin and Cheryl lay out the process of getting your album mixed- either by yourself or with a pro. Find out more about Chris at www.jchrisgriffin.com and and follow on Instagram: www.instagram.com/jchrisgriffin.
Listen to Cheryl's newest record "LUMINARY" at http://www.iamaluminary.com.
More musician resources at http://inthekey.co/results.
Support the show (http://www.paypal.me/cbemusic)
Creating your album can be a solo process, but it can also include other people, whether co-writers, producers, or engineers. Cheryl discusses what you need to leave the studio with in order to save yourself headache later in the process.
Get Cheryl's checklist for recording at http://inthekey.co/releasetemplate
www.iamaluinary.com
www.inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
In this episode, Cheryl speaks about how to fund a record, whether you are paying for it yourself, crowd-sourcing, or creating partnerships.
Links
http://www.iamaluminary.com
http://inthekey.co/emailcourse
Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Welcome to Season 4 of Key Conversations, where we will talk about ALL THE THINGS to inspire and motivate you to create a sustainable and fulfilling music career. This season is all about releasing new music into the world, following Cheryl's linear journey of doing so with her 5th album. Today, Cheryl shares the backstory behind her new record "Luminary" and why it's important to know the story of your music.
"Luminary" is a piano/ambient record and Cheryl invites you to download it at www.iamaluminary.com.
Support the show (http://www.paypal.me/cbemusic)
In our season finale, pianist and #1 Billboard DIY artist Matthew Mayer shares what he did differently with his 12th album that got him to the number 1 slot on the Billboard New Age charts. Do not miss this one!
LINKS
http://www.matthewmayer.com
http://twitter.com/mayersolopiano
http://show.co
Watch this episode at http://inthekey.co/325
http://inthekey.co/masteringemail
TAGS
Solo piano, billboard, diy music, matthew mayer, new age, podcast
Support the show (http://www.paypal.me/cbemusic)
Pop vocalist and songwriter and DIY video phenomenon Jess Godwin talks about honoring your inner-introvert, making a difference with 8th graders, her "Hagrid moment" and powerfully departing from the label-development conversation. This deep dive conversation explores being a performer, a creative, and an empath.
LINKS
http://www.jessgodwin.com,
http://instagram.com/jessigodwin
http://inthekey.co/prime
Watch the video version at http://inthekey.co/324
TAGS
creativity, diy, label, music success, Jess Godwin
Support the show (http://www.paypal.me/cbemusic)
Vanessa Ferrer, founder of MerchCat, shares her knowledge of how to make the most of merch. Not having merch means leaving tons of money on the table. Hear about this amazing tool and how it can work for your live show!
LINKS
http://www.merchcat.com
http://web.merchcat.com PROMO CODE : in the episode :)
VIDEO at http://inthekey.co/323
Support the show (http://www.paypal.me/cbemusic)
Paul Bateman, a 92-year-old history teacher with a lifelong passion for singing and music, shares his insight on never giving up on his dreams and finally recording his first record at 89. Paul gives some serious encouragement to never give up on what brings you joy, not to mention you're never too old to live out a dream.
Links
Email Workbook: http://inthekey.co/masteringemail
Watch this video of Cheryl and Paul: http://inthekey.co/322
Support the show (http://www.paypal.me/cbemusic)
Today I talk with Katherine Forbes, the go-to woman for creating your music website. Learn some of the secrets that Katherine uses when creating a musician's website. From selecting pictures to colors, to fonts, we discuss the process of creating your ideal website.
Links Mentioned:
Katherine's website-https://www.designingtherow.com/
Music Biz Besties Facebook Group- https://www.facebook.com/groups/musicbizbesties/
Canva- https://www.canva.com/
Adobe color matcher-https://color.adobe.com/create/color-wheel/
Katherine's Instagram-https://www.instagram.com/designingtherow/
Katherine's Tour Book - https://www.amazon.com/Tour-Manager-Katherine-Forbes/dp/1387225855/ref=sr_1_11?s=books&ie=UTF8&qid=1515986889&sr=1-11
Pitching Checklist: http://inthekey.co/prime
Photo credit to Laura Schneider, www.lauraschneiderphoto.com
Support the show (http://www.paypal.me/cbemusic)
We are so luck to talk with the king of the live show, Tom Jackson. His ability to transform your live show and create moments out of your music, to direct the audience attention and form that relationship is very impressive. Learn more about the science behind the live show and how to draw your audience in and get them hooked.
Links:
Tom Jackson's Live Music Method Book
https://onstagesuccess.com/
Live Music Gives
https://livemusicgives.com/
Free Email Workbook: inthekey.co/masteringemail
Support the show (http://www.paypal.me/cbemusic)
Today I get to talk with the amazing Dina Bach, who writes a new song every week, yes every week. 93 weeks later and still going strong. Listen and get some inspiration to be disciplined and form a habit that moves you forward.
Links:
www.dinabachmusic.com
On Facebook https://www.facebook.com/dinabachmusic/
Free Email Workbook: inthekey.co/masteringemail
Song- Dance In The Rain by Dina Bach
Support the show (http://www.paypal.me/cbemusic)
Today I talk with Dan Barton, who is in a band called The Barton Brothers, and a composer for commercials. He shares with us the idea of focusing on where your money comes from, and how to separate your active and passive income.
Links Mentioned:
http://www.danbartonmusic.com
http://www.thebartonbros.com
http://Inthekey.co/prime
Support the show (http://www.paypal.me/cbemusic)
Today we get the inside scoop on Facebook ads from the very talented, and knowledgeable, Kai Ravariere of KR Agency. Likes are great but they don't pay the bills. Find out how to optimize your Facebook ads, and get the most out of your investment. Learn how to put the algorithm to work for you.
Links Mentioned:
Kai Ravariere's Website-http://www.krdesignagency.com
http://facebook.com/ads/manage
Free Pitch Checklist: http://inthekey.co/prime
Support the show (http://www.paypal.me/cbemusic)
Rick Barker, the CEO of MIB https://musicindustryblueprint.com, the man who helped launch Taylor Swift into her career, gives some insight to get you on that same trajectory. He also gives high level, insider tips, for upping your Instagram game (hint hint... effective engagement and Linktree).
Links:
Rick Barker's websites
https://musicindustryblueprint.com/
http://rickbarker.com/
LinkTree https://linktr.ee/
Followers App
Follow @RickBarkerMusic on http://Instagram.com/ricbarkermusic
Free Email Workbook: inthekey.co/masteringemail
Support the show (http://www.paypal.me/cbemusic)
Paul Joseph, the keyboard player and manager of the band, Surreal Nation, gives us the scoop on his busy life with the band and how he manages both roles while gigging nonstop.
Links
http://inthekey.co/mx4
http://www.surrealnationmusic.com
http://inthekey.co/prime
Support the show (http://www.paypal.me/cbemusic)
Today, sitting on the floor of a SXSW conference room, we make retargeting FUN! I talk with Jason Hobbs, creator of the link-shortening and retargeting platform Found.ee. Jason and I discuss how it can help musicians advertise themselves, while also allowing them to see how much traffic their ads accumulate. On top of that, it’s completely free!
Links
Found.ee: http://www.found.ee
Email: info@foundee.com
Twitter: Found_group (http://www.twitter.com/Found_group)
Google Adwords: http://www.adwords.google.com
Bandzoogle: http://inthekey.co/makeasite
Support the show (http://www.paypal.me/cbemusic)
Jason Spiewak, a musician and manager, shares how Spotify can assist musicians with reaching a wide audience. Special bonus: this one is more like a conversation, as you'll hear other working musicians asking him questions in real time during the episode. Soak it up!
Links
Jason Spiewak's website: http://www.noblesteedmusic.com
JLS Management: http://www.jlsmgmt.com
Cyber PR: http://www.cyberpr.com
Prime Your Pitch: http://inthekey.co/prime
Support the show (http://www.paypal.me/cbemusic)
Eric Gowan, a solo artist in the punk rock/alternative genre, shares his insights on what artists can do other than touring as well as using kids as the ultimate cool filter! Also, he's got some great thoughts on investing in yourself and pitching.
Links Watch at inthekey.co/312 Eric's website: www.ericgowan.com MX4: inthekey.co/mx4 Prime Your Pitch checklist: inthekey.co/prime
Support the show (http://www.paypal.me/cbemusic)
Zak Sloan, a former teacher and lawyer for abused children, discusses how he made the leap from those jobs into full-time musicianship. He also details how his best marketing tool (spoiler alert: EMAIL!) helps him.
Links
Watch the interview at inthekey.co/311
Zak Sloan's website
Email Workbook
Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Patrick Ermlich, the CMO of Gramophone Media, returns to share new insights on how to make yourself known in the music industry, including how to stay relevant regardless of changes in trends.
Links Watch the video at inthekey.co/310
The Compass Method book
Patrick Ermlich's Medium page
Instagram- instagram.com/ermlich
Email workbook
Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results
Support the show (http://www.paypal.me/cbemusic)
Lou Soileau, a singer, songwriter, composer, and retreat music leader, shares with us how to consistently write music, no matter your age. At 69-years-old, he still creates music full-time and encourages musicians to not let age hold them back.
Links
Lou Soileau's website
7 Day Challenge
Support the show (http://www.paypal.me/cbemusic)
Today, I speak with Lesley Barth, who is a newly FULL-time musician after just quitting her job! (Woot!) She discusses how she reaches her audience through Patreon, as well as keeping other projects and jobs from interfering with her musical endeavors.
Links
Lesley Barth's website
Band website
7 Day Career Challenge
Support the show (http://www.paypal.me/cbemusic)
Chris James, one of the nation’s most renowned freelance composers for commercials, tells us his story, and how he maintains the job to this day. He is a person who truly understands that there IS such a thing as “good enough,” and he’ll tell you why.
Links
Chris James' website
Vimeo
Prime Your Pitch (Free pitching checklist)
Support the show (http://www.paypal.me/cbemusic)
Jonathan Perez, an electronic musician who uses live drums, speaks with me about finding your identity as a musician and how to categorize yourself so you can be identified more easily. Plus, he has a new song to show us!
Links
Jonathan Perez's website
MX4 Course
Twitter: Pitterpatterhtx
Free 7 Day Career Challenge
Support the show (http://www.paypal.me/cbemusic)
Caitlyn Deviney, songwriter and founder of the Homestead Collective, shares her touring process and how touring can help boost your email list. That and ditching the extra part-time gigs!
Links
Caitlyn's Music Page
Homestead Collective Facebook page
Homestead Collective website
MX4 Course
Mastering Email free workbook
Support the show (http://www.paypal.me/cbemusic)
Composer, songwriter and guitarist Avi Blum shares what it means to struggle with anxiety. He and Cheryl share their experiences, what they do to keep it at bay, and even how to have compassion for anxiety. A touching and vulnerable conversation, not to be missed.
Links:
Avi Blum: aviblummusic.com
Outreach Template (For research)
The Perfect Pitch Course
Blog Post: 10 Lines of Defense Against Anxiety
Simple Habit- Meditation App
Free Checklist on Pitching- Prime Your Pitch
National Suicide Prevention Lifeline: 1-800-273-8255
Support the show (http://www.paypal.me/cbemusic)
Today, we speak with Jase Hackman, a singer, songwriter, and guitarist (NOT singer/songwriter), who is in two bands and tells us how you can make the most out of your musical talent as “a small fish in a humongous pond.” In his case, it’s Nashville, Tennessee.
Links
Jase Hackman's website
Daniel Mason Band website
7 Day Career Challenge
Support the show (http://www.paypal.me/cbemusic)
Founder of musicgeekservices.com, Jay Coyle, and his brother Chandler, are the guys to go to when an artist needs someone to partner up with, while also helping them gain more exposure. The both of them discuss the nitty-gritty of their business and how they’ve helped indie artists, such as the Barenaked Ladies!
Links:
The Coyle Brothers' Website
BandsInTown
Bandzoogle (Free trial + 15% off!)
Freebie: Prime Your Pitch Checklist
Support the show (http://www.paypal.me/cbemusic)
Brian Peters, a blues musician who also drives a tractor-trailer for a living, gives us the scoop on what got him to where he is today, from his four children to his uncle’s harmonica. Also, tune in to see him show us his harmonica skills!
Brian Peter's website (Deuce 'n a quarter)
7 Day Challenge (Refresh and Reboot)
Support the show (http://www.paypal.me/cbemusic)
Julie Hurwitz, VP of Commercial Sync at Kobalt continues to grace the Key Conversations stage with her positive attitude, insights, and realistic approach to getting the publishing deal and getting your music as far as it can go.
Support the show (http://www.paypal.me/cbemusic)
Listening to a music industry veteran who is also super current is a treat. Julie Hurwitz, VP of Commercial Sync at Kobalt shares insights on how she interprets briefs, chooses the right song, and lands the placement. Julie also tells musicians the path to a publishing deal and what your publisher does on the back end.
www.kobalt.com
MX4 Participants asking questions:
Jalal
Rudi
Support the show (http://www.paypal.me/cbemusic)
In part 2 of this awesome conversation, we talk with producer and vocal coach J Chris Griffin about dated versus retro sound in production, we talk about how to collaborate with other artists that may be "bigger" than you, and how to pay your producer so that everyone feels good!
Support the show (http://www.paypal.me/cbemusic)
Producer and founder of The Pop Vocal Academy, New York-based J Chris Griffin shares so many golden nuggets, not just about how to get started as a producer, the importance of authenticity and acknowledging self-doubt, but also insights into the music industry today and our changing mindset. Also, how do you find that PERFECT person to work with as a vocal mentor? How do you tell a story with your voice?
www.JChrisGriffin.com
MX4 Participants on the call:
Gari Garret
Rudi Meibergen
Jeb Cowell
Support the show (http://www.paypal.me/cbemusic)
In part two of this two-part interview with Rhyme Partners founder and publisher Melissa Bollea Rowe, we talk about why location matters, how to savor the journey, and how to make sure you're getting PAID for your performances!
Support the show (http://www.paypal.me/cbemusic)
Melissa Bollea Rowe is not only the founder of successful Nashville-based publishing company Rhyme Partners, she's also a musician. Which means she "Gets it" on a different level. This insightful and personal interview takes us behind the scenes of a thriving publisher.
Support the show (http://www.paypal.me/cbemusic)
In this super special episode, we speak with Cheryl's VERY first drummer and good friend, Michael Calabrese, a founding member of and drummer/songwriter for Lake Street Dive. All of the goodness is up in this one. Do not miss it!
Links
Lake Street Dive
Support the show (http://www.paypal.me/cbemusic)
It is our pleasure, here at Key Conversations, to bring you the Director of Communications at Royalty Exchange and music industry powerhouse, Antony Bruno. In this conversation, we explore Bruno and his main corner of the industry-- royalties. From the general policies and trends that have existed in this area of the industry, to the intricacies of Royalty Exchange, listeners are sure to gain valuable knowledge on effective funding for projects, how to navigate the world of royalties, and last, but not least, how to get the money artists deserve for their hard work. Make sure to tune in and hear what Antony Bruno has for us in this installment of Key Conversations.
Links Mentioned:
Royalty Exchange
MX4
MX4 Participants Interviewing Antony:
Gary
Rudy
Mark
Support the show (http://www.paypal.me/cbemusic)
Hunter Scott of Lafamos PR, continues to talk about all things PR and Marketing in a laser concise way!
Links Mentioned:
LaFamos
MX4
MX4 Participants Interviewing Hunter:
Gari Garrett
Danny Schmitz
Paul Surowiec
Support the show (http://www.paypal.me/cbemusic)
Hunter Scott runs Lafamos PR, a publicity and social media management firm in Hollywood, CA. Hunter works with a full range of artists, helping them get noticed in press and build their brand on social media. He shares his thoughts on connecting your goals to a PR campaign, how to utilize your story, navigating PR with a band, and how to stand out from the crowd.
Links Mentioned:
LaFamos
MX4
MX4 Participants Interviewing Hunter:
Gari Garrett
Danny Schmitz
Paul Surowiec
Support the show (http://www.paypal.me/cbemusic)
Erin Dillon, Director of Creative Services at songtradr, talks about pricing your tracks, how to really reach out to music supervisors (what do they REALLY need to hear?) and so much more!
Links Mentioned:
www.songtradr.com
MX4
MX4 Participants Interviewing Erin:
Gari Garrett
Danny Schmitz
Paul Surowiec
Support the show (http://www.paypal.me/cbemusic)
Erin Dillon, Director of Creative Services at songtradr, shares her story of going from music supervision to digital licensing guru.
Links Mentioned:
www.songtradr.com
MX4
MX4 Participants Interviewing Erin:
Gari Garrett
Danny Schmitz
Paul Surowiec
Support the show (http://www.paypal.me/cbemusic)
The information and insight continues as we continue this conversation with Chandler Coyle. In this second half, Coyle delves into public relations and marketing for musicians, the truth about high quality media, and plenty more. Be sure to pick up where you left off in the first half of this broadcast and witness the what can be done by a fan of all things music.
MX4 Participants Interviewing Chandler:
Gari Garrett
Danny Schmitz
Paul Surowiec
Support the show (http://www.paypal.me/cbemusic)
We are excited to bring you a conversation with a unique music professional. Chandler Coyle, aside from being co-founder of Music Geek Services and a professor at Berklee College of Music, is a professional music fan. That’s right. Not only is Coyle a fan, but he makes it his profession to network, connect, and market for quite a number of musicians. With his expert repertoire of all things music, his business mind, and his professionalism in the industry, this a Key Conversation you are going to love. Get ready for a wealth of experience and musical knowledge with Chandler Coyle!
MX4 Participants Interviewing Chandler:
Gary
Danny Schmitz
Paul Surowiec
Support the show (http://www.paypal.me/cbemusic)
**In the continuation of our conversation with Tracy, we delve into topics like co writing freedoms, the direct benefits of working with CD Baby, and claiming one’s rights to their music even when being used abroad. Immediately after, a very informative lightning round follows covering hot topics including the relevance of YouTube for the indie business, standing out as an independent artist, and many other tips and tricks that could become vital for many start-up musicians. If you like what you’re hearing, make sure to tune into this second installment of our conversation with the CEO of CD Baby, Tracy Maddox.
MX4 Participants Interviewing Tracy:**
Issac Loya
Lou Soileau
Ken Holt
Carolyn Ota
Zak Sloan
Links Mentioned:
www.CDBaby.com
Support the show (http://www.paypal.me/cbemusic)
**With the honor of having Tracy Maddux, CEO of CD Baby, on the show comes many tips you do not want to miss! Tracy tells the story of how he attained the prestigious position at the one of top online independent music stores. He offers insight into details about music business, streaming, and much more. Be sure to come back for the second installment to hear more questions and the informative lightning round that sums it all up!
MX4 Participants Interviewing Tracy:**
Issac Loya
Lou Soileau
Ken Holt
Carolyn Ota
Zak Sloan
Links Mentioned:
www.CDBaby.com
Support the show (http://www.paypal.me/cbemusic)
This second half of our Key Conversation with Jamie picks up at some of the last questions and really dives into a heartfelt conversation between Cheryl and Jamie. We get to see a rich exchange of experiences from two professionals in the field that span from intricacies in the music industry and how it's evolving all the way to politics and economics. Definitely a great ending to a great installment of Key Conversations.
MX4 Participants Interviewing Jamie:
Issac Loya
Lou Soileau
Ken Holt
Carolyn Ota
Zak Sloan
Links Mentioned:
Jamie Kent website
Jamie on Instagram
Jamie on Facebook
Support the show (http://www.paypal.me/cbemusic)
Jamie Kent is a man you want to listen to. He has had a wildly successful career so far and is continuing to generate more momentum as he pursues his goals. From Billboard Top 20 Country, Rolling Stone Top 25, to working closely with Huey Lewis, Jamie has had a very successful career so far. In this first half of the two part conversation, Jamie dives into his career thus far, his inspiration, his creating “The Collective,” and much more. Rife with interesting content and useful tips, this first episode of the pair promises to be a worthwhile listen for anyone with an ear to lend.
MX4 Participants Interviewing Jamie:
Issac Loya
Lou Soileau
Ken Holt
Carolyn Ota
Zak Sloan
Links Mentioned:
Jamie Kent website
Jamie on Instagram
Jamie on Facebook
Support the show (http://www.paypal.me/cbemusic)
The second half of Kris’s Key Conversation holds a comprehensive peek into the life of a Creative Producer and snipet of all the minutia that characterize such a profession. The focus here really revolves around things like team building, studio life, and even tagging systems. While this episode is more interesting than applicable, it is sprinkled with tidbits of wisdom and applicable knowledge. Take a listen.
MX4 Participants Interviewing Kris:
Caitlin Deviny
Scott Tran
Julian Blackmore
Links Mentioned:
Mophonics
Support the show (http://www.paypal.me/cbemusic)
Kris Roggeman of Mophonics gives us one of the most in depth episodes to date. There really is so much content covered in this two part installment of Key Conversations. Life as a performer, professional experience, and work with big names (Warner, Google, Billboard, Pentatonix, etc) are just a few things this meaty episode has to offer. Do yourself a favor and have a listen to both sections of this rich conversation with Kris!
MX4 Participants Interviewing Kris:
Caitlin Deviny
Scott Tran
Julian Blackmore
Links Mentioned:
Mophonics
Support the show (http://www.paypal.me/cbemusic)
This second half of our talk with Peter has much to offer. He speaks volumes about the value of Patreon and YouTube, how these platforms are game-changers, and how to make optimal use of them in any musical career. One can expect not only to feel more informed after completing this episode, but to feel refreshed with Peter’s ambitious yet philanthropic view of being a musician.
MX4 Participants Interviewing Peter:
Scott Tran
Julian Blackmore
Links Mentioned:
Peter on Youtube
Peterhollens.com
Support the show (http://www.paypal.me/cbemusic)
In this episode of Key Conversations we meet with a giant in the industry, Peter Hollens, who, despite his noteworthy success, is very aware of where he came from. Peter speaks about his early days and how he made a career out of essentially nothing. Rising from an aspiring professional to having over 1.5 billion views on YouTube and over 1 million subscribers among other things, Peter Hollens is someone to which any musician from any walk should lend an ear.
MX4 Participants Interviewing Peter:
Scott Tran
Julian Blackmore
Links Mentioned:
Peter on Youtube
Peterhollens.com
Support the show (http://www.paypal.me/cbemusic)
In the second half of this generously informative episode, Ari continues to answers pointed questions regarding sites like Patreon and Bandcamp and how they are germane to the careers of start-up musicians and bands. Talking quite extensively on the surging relevance of streaming services, Ari points out how pertinent they are not only to huge names and brands but also to artists on the rise. This second half episode is chock full of motivational insight and tips for daily life as an independent artist. It really is a must-hear for those just starting as well as those more experienced artists.
MX4 Participants Interviewing Ari:
Caitlin Deviny
Scott Tran
April Anne
Julian Blackmore
Links Mentioned:
Blog: Ari’s Take
Book & Website: Ari Herstand .com
Patreon
Bandcamp.com
Support the show (http://www.paypal.me/cbemusic)
This is the first of a two piece dive into the expanse of applicable knowledge all-around DIY professional musician and entertainer Ari Herstand has to offer. From his blog, “Ari’s Take,” his musical career, his acting, all the way to his full fledged guide on How to Make It in the New Music Business this young leader in the industry offers a wealth of insight in each of the answers he gives in this episode of Key Conversations. You can expect to find well-rounded answers to questions concerning the DIY musician’s life, crowd-funding, and much more crammed into the eventful first part of our two part conversation with Ari Herstand.
MX4 Participants Interviewing Ari:
Caitlin Deviny
Scott Tran
April Anne
Julian Blackmore
Links Mentioned:
Blog: Ari’s Take
Book & Website: Ari Herstand .com
Support the show (http://www.paypal.me/cbemusic)
In part two of this very valuable interview, John Kellogganswers artists' legal questions like why is the copyright the mostvaluable asset in the music industry? When should I become an LLCor become an official company? What are tax benefits that we canutilize as artists? What about songwriter split sheets? Bandagreements?
So much value packed into this one!
MX4 participants interviewing John:
ChrysantheTan, Alex Winters, Kasey Polk
Links Mentioned:
Take Care of Your Music Business
Volunteer LawyersFor The Arts
Harvard Recording Artist Project
BillboardMagazine
Songwriter Split Sheets: https://www.songsplits.com
www.Kellogglaw.com
Support the show (http://www.paypal.me/cbemusic)
Professor Kellogg shares his impressive story from startingperforming when he was 17 years old to networking and meeting keypeople who helped him develop his career. He set a music careergoal and achieved it. What was next? Law!
Some great questions answered in this one- how can an indie artiston a budget get legal support? When should an artist begin to seeklegal advice?
And many more!
MX4 participants interviewing John:
ChrysantheTan, Alex Winters, Kasey Polk
Links Mentioned:
Take Care of Your Music Business
Volunteer LawyersFor The Arts
Harvard Recording Artist Project
BillboardMagazine
www.Kellogglaw.com
Support the show (http://www.paypal.me/cbemusic)
In part 2 of this extremely unique interview, composer Darren Solomon answers the questions: How do you deal with the way other people pigeon-hole you because you do a variety of things, from composing to performing? In doing so, he also tackles the importance of just making cool stuff and getting it out there. We get to hear the top 5 commercials Darren has done that people would know and the two-sentence version for success in commercial composing… OK, a bit MORE than 2 sentences.
MX4 participants interviewing Darren:
Chrysanthe Tan, Alex Winters
Links Mentioned:
Darren’s “passion” project In B Flat
Darren Solomon
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Every musician or composer has their journey toward what theyconsider to be success. It’s a hard fought battle to overcome allkinds of obstacles, both internal and external. Today’sconversation and Q&A demonstrates that in the story of a verysuccessful performer and commercial composer, Darren Solomon andcan translate to how you ca make the transition from a touring andperformance path to more of a composition direction.
Darren got his first big break as a bass player by overhearing aconversation… not the typical way most of us get an opportunity,but he took it. The result? He wound up touring with the one andonly Ray Charles for 2 years. It was a phenomenal experience thattaught him a ton about the music business and the life of atraveling musician.
After his stint with Ray, Darren stepped into an opportunitypresented by his dad, composing scores for low budget horrorflicks. He sees it as the opportunity to develop his chops in anentirely different aspect of the music industry and can see now howit served him well as he moved toward what would eventually becomehis main bread and butter, writing scores for televisioncommercials.
In this Q&A conversation Darren shares his story, gives somegreat advice in response to some practical questions, and inspiresus all to keep making cool stuff and getting it out there. He’sconvinced that it’s the hard work and passion that pay off in theend, if you don’t give up.
You’re going to enjoy this one!
MX4participants interviewing Darren:
Chrysanthe Tan,AlexWinters
Links Mentioned:
Darren’s “passion” project In B Flat
DarrenSolomon
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Bree opens up with some highlights and milestones of her music career along with what she is doing today before diving into some extremely valuable tips for musicians about workflow and focus. For the first time in Key Conversations, we hear the perspective of being a mom and a full time musician.
Listeners will also get the inside scoop of how a radio station chooses its music, and how to stand out so that your music IS chosen.
Lastly, Bree shares her reasons behind starting an independent radio station focusing on female musicians.
MX4 Participants Interviewing Bree:
Moldover, Kasey Polk, Lake Lady
Links Mentioned:
Women of Substance Radio
The Miracle Morning
Music X Ray
Sonicbids
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In the second part of this valuable interview, Cheryl and Lou share insights into how to garner more opportunities. Cheryl asks about licensing opportunities through the Reverbnation platform and what it takes to get licensed. Cheryl shares her experiences with licensing through Reverbnation and how a personal touch makes all the difference. And make sure to listen to the end where Lou shares the hidden gems of the Reverbnation platform.
Links Mentioned:
APM music library
Previous Links Mentioned:
Lou Plaia co-founder of Reverbnation
Canva
Resource Page
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In a special one-on-one interview, Cheryl finds out about how Lou went from finance to artist development (including Kid Rock!) to full time entrepreneur, all while keeping the musician in mind. He continues to foster industry connections to create opportunities for bands. Hear the secret to NOT being a needle-in-a-haystack artist… how to get found. Lou digs into the importance of images and updating your profiles. Lou gives some insights into how to target opportunities to submit to (ps, they’re free!). How can fan engagement and targeting fans’ demographics to keep and develop fan relationships long term? Lou answers this!
Hear how Reverbnation is a hub for social media and the tools (like widgets!) you need to grow your reach.
Links Mentioned:
Lou Plaia co-founder of Reverbnation
Canva
Resource Page
Support the show (http://www.paypal.me/cbemusic)
Hear Suzanne's awesome story of how she got to be the Rock/Star Advocate. Hear her secrets to a super-productive day, maintaining self-care, press kit do's and don'ts, and how to dig into the business side of being an artist. Find out her TOP three books on the music industry and why, and how to make a really awesome email-list! Lastly, how to make a tiny mailing list be profitable!
MX4 Participants on the Interview: Blackey of Midnight Mob, Chrysanthe Tan, Alex Winters
Links Mentioned on the Interview:
The Rock/Star Advocate
Donald S. Passman - All You Need To Know About The Music Business
Andy Sernovitz - Word Of Mouth Marketing
Louis Howes - School of Greatness
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Not only is Sean Callery an Emmy winning composer of some of our FAVORITE shows (including Homeland, 24, Elementary, Bones and Medium), he's a freaking nice guy, and shows it while diving into all things composing. Sean shares about interpersonal relationships and bringing your specific skillsets to the table, the standards of writing and presenting music within the television industry, and conducting a live orchestra. In this interview, we also cover:
• how the music industry still looks for quality work in relation to receiving awards,
• the process of writing music for screen
• having a degree for a specific music skill versus experience
• and how to get past writers block or composing frustrations
Questions Asked During the Interview:
What are 3 career highlights or events that have gotten you to where you are that you look back on fondly?
What are some skills as a musician that are important for a strong composer to have?
What is it like to have your original music heard with a live orchestra?
How have awards and nominations helped you out in your career and how did you get to the point of being nominated?
What is your composing process like for film or television?
Should you get a certification/degree in arranging or conducting as to earn respect within the industry?
Was or is there a Sinclavier community in LA and would you happen to know Steven Crowes?
What motivates you to keep pushing yourself as a composer when things may get difficult?
Links Mentioned:
Seancallery.com
MX4 Participants Interviewing Sean:
Kasey Polk
Charisse of Lake Lady
Moldover
Support the show (http://www.paypal.me/cbemusic)
Singer Express founder Andree Kaminsky discusses building your showcase page, and why a service like Singer Express can help boost your vocal career. Great for all vocalists, singers, VO artists!
Links Mentioned:
Singer Express (use "mx4free" code for 4 weeks free trial!)
MX4 Participants On The Call:Loren Blackey, Scott Tran, Chrysanthe Tan, Alex Winters
Support the show (http://www.paypal.me/cbemusic)
Singer Express founder Andree Kaminsky discusses her journey of going from singer manager to website platform host, and why a service like Singer Express can help boost your vocal career.
Links Mentioned:
Singer Express (use "mx4free" code for 4 weeks free trial!)
MX4 Participants On The Call:Loren Blackey, Scott Tran, Chrysanthe Tan, Alex Winters
Support the show (http://www.paypal.me/cbemusic)
The "When I Grow Up Coach", Michelle Ward, continues to grace the Key Conversations airwaves by sharing her perspective on why WE should have a perspective. She'll explain mindset shift, building your network and stepping out of it, and the beloved topic of QUITTING YOUR DAY JOB!
MX4 Participants on the interview: Scott Tran, Parry Adams, Pamela Ames, Debra Penberthy, Favour Renae,Eddy Walda, Ethan Martin
Links Mentioned:
Michelle Ward: The When I Grow Up Coach
Renaissance Soul Book
Ditch Your Day Job Class
Support the show (http://www.paypal.me/cbemusic)
The "When I Grow Up Coach", Michelle Ward, went from musical theater dreamer to massively successful career coach. She explains to us what a life coach does and how its different than a counselor. We then get to hear some common themes she see within her clients and ways to get past them. Lastly, we dig into goal scheduling tips and making it creative/fun!
MX4 Participants on the interview: Scott Tran, Parry Adams, Pamela Ames, Debra Penberthy, Favour Renae, Eddy Walda, Ethan Martin
Links Mentioned:
Michelle Ward: The When I Grow Up Coach
Renaissance Soul Book
Ditch Your Day Job Class
Support the show (http://www.paypal.me/cbemusic)
In this second part of a VERY insightful interview, ASCAP's Etan Rosenbloom reflects on ways to introduce your music to the world, and then explains how ASCAP collects monies for your music catalogue digitally. We get into the current issues with PRO’s and digital music services and end the interview with hearing other benefits of being apart of a PRO.
MX4 Participants on the interview: Scott Tran, Parry Adams, Pamela Ames, Debra Penberthy
Links Mentioned:
www.ASCAP.com
Support the show (http://www.paypal.me/cbemusic)
Etan Rosenbloom is fighting the good fight from within ASCAP, one of the three Performing Rights Organizations in America. He tells us about interviewing artists with a difference perspective and why you, as an artist, should try to make each interview feel fresh and natural. We then dig into how technology now is allowing for a different relationship between artist and fan versus 20 years ago. Etan also provides insights into how to publicize your upcoming work and projects as an artist as well as ways to get the attention of bloggers, writers, newspapers, etc.
MX4 Participants on the interview: Scott Tran, Parry Adams, Pamela Ames, Debra Penberthy
Links Mentioned:
www.ASCAP.com
Support the show (http://www.paypal.me/cbemusic)
In this second interview with vocalist, songwriter and performer Kristin Hoffmann, we look at what it means to be diverse within the music industry, trusting your instincts when it comes to working with other musicians and other ways to create a full sound with a limited number of musicians. Kristin also enlightens us on generating and pursuing different music opportunities while balancing your fulfilling musical work and not so fulfilling musical work.
MX4 Participants on the interview: Scott Tran, Debra Penberthy
Links Mentioned:
Kristin Hoffmann's Website
Support the show (http://www.paypal.me/cbemusic)
Kristin Hoffmann, songwriter and professional singer, shares insights to her vast career of making a living creating music. We dive into out-of-the-box thinking to create a sustainable career and discuss the highs and lows of the label experience versus being indie. We also talk about something that is hard for all musicians to do: outsourcing!
MX4 Participants on the interview: Scott Tran, Debra Penberthy
Links Mentioned:
Kristin Hoffmann's Website
And don't forget you can see Cheryl and Kristin perform live together tonight (January 14th 2016, 7:30pm at Rockwood Music Hall Stage 2 in New York City. Information at cherylbe.com.) You can hear and purchase their song "Bring The Rain" on iTunes.
Support the show (http://www.paypal.me/cbemusic)
Part two with music business songwriting expert Judy Stakee starts with discussing the importance of finding your own voice while developing your songs and how to allow your songs to dictate where you move next. We dig into the live aspect of songs- how to let an audience get to know you versus just playing a set. Judy reveals the secrets to what qualities make a successful songwriter and how to really develop your overall talent as an artist.
MX4 Participants on the interview: Scott Tran, Parry Adams, Pamela Ames, Debra Penberthy, Favour Renae
Links Mentioned:The Songwriter's Survival Guide by Judy Stakee
Judy Stakee's Website
Support the show (http://www.paypal.me/cbemusic)
Want to send your songs to music supervisors? Music industry veteran Judy Stakee gets right down to it! She'll dig into the importance of being apart of a songwriting community, reveal three avenues for what you can do once you have your own material and how to get your music to different licensing companies! Yes please!!
MX4 Participants on the interview: Scott Tran, Parry Adams, Pamela Ames, Debra Penberthy, Favour Renae
Links Mentioned:The Songwriter's Survival Guide by Judy Stakee
Judy Stakee's Website
Support the show (http://www.paypal.me/cbemusic)
Back with Dave Cool of Bandzoogle chatting about networking, its importance, and how to become great at it. Find out what “Polite Persistence” is and how it can benefit you, as well as Dave's important tips every artist should have in place as they grow their career. Finally, get the inside scoop into Bandzoogle and some of the highlights of this amazing platform!
MX4 Participants on the interview: Scott Tran, Ethan Martin, Greg Foster, Favour Renae
Links Mentioned:
BandZoogle
Bands in Town
Book on networking: Never Eat Alone by Keith Ferrazzi
Support the show (http://www.paypal.me/cbemusic)
Dave Cool of Bandzoogle opens up telling us about his journey from starting as a drummer for his dad's band to where he is today. We take a look at the indie music world today versus 10 years ago, and why it's more important than ever to have a strong website. We also dive into HOW to get people to your website, and how to stand out above the crowd.
MX4 Participants on the interview: Scott Tran, Ethan Martin, Greg Foster, Favour Renae
Links Mentioned:
BandZoogle
Bands in Town
Book on networking: Never Eat Alone by Keith Ferrazzi
Support the show (http://www.paypal.me/cbemusic)
The brilliant Emmy Winning Michael Whalen discusses artistry, scheduling, balancing wearing MANY hats and, his key focus currently: the philosophy of monetization. What does powerful scheduling really mean and how can it support you in your music career?
Quotable goodness: "Performance is a product of action." - Michael Whalen
Michael talks about being a film composer and getting gigs, working with directors, and choosing the right gig for you. Growing your reputation through being authentic to what work you want do. The conversation turns to creativity in arranging, and then rounds off with Michaels current focus, monetization. It’s a new philosophy where rather than protecting copyright, the artists need to let go and let their music be heard to the masses in whatever medium possible.
MX4 Participants Interviewing: Jenna Burke, Brad Roseborough, Lauren (SenoritAwesome)
Links Mentioned:
Michael Whalen Website
Landmark Education
Support the show (http://www.paypal.me/cbemusic)
Part 2 of our discussion with Jaime begins with digging into planning and managing money for anyone starting out in their artistic endeavors. She sheds light on the risks and commodities within in the music industry. We'll cover health care, tax deductions, and managing tax payments. She parts with stressing that artistry and financial abundance are not mutually exclusive and bookkeeping - in particular Quickbooks, is a good way to keep the revenue in check.
Links Mentioned: Tier One Services
Quickbooks for Experts
MX4 Participants on Interviewing Jaime: Jenna Burke
Brad Roseborough
Megan LuRose
Support the show (http://www.paypal.me/cbemusic)
Part 1 of the interview with Jaime Campbell CPA begins with her sharing that out of a love for math and music she developed into a successful financial advisor with a sweet spot for artist’s and entrepreneurs. Jaime co-founded Tier One Services which offers support in areas of accounting, bookkeeping and Quickbooks. She talks in detail about the Internal Revenue Service (IRS), and the importance of reporting income. She answers questions in regards to hobby law, retirement plans, and the 1099 form.
Links Mentioned: Tier One Services
MX4 Participants on Interviewing Jaime: Jenna Burke
Brad Roseborough
Megan LuRose
Support the show (http://www.paypal.me/cbemusic)
In part 2, we chat with Joey Auch about artist performances in relation to different sized instrumental arrangements and music genres/styles. We then dive into production, specifically a comparison between the commercial approach and the authentic/organic approach. Spontaneity, happy accidents and more!
Links Mentioned: Joey Auch Songs
Bloom Music
MX4 Participants Interviewing Joey: Megan LuRose, Lauren (Senorita Awesome)
Support the show (http://www.paypal.me/cbemusic)
Part 1 of the interview with Joey Auch begins with how his career lead to his focus in music production - having his own label as well as teaming up as a co-founder of Bloom Music. We dive in with areas of attention on negotiating fees and profit with other team members.
Links Mentioned: Joey Auch Songs
Bloom Music
MX4 Participants Interviewing Joey: Megan LuRose, Lauren (Senorita Awesome)
Support the show (http://www.paypal.me/cbemusic)
In the second half of our interview with founder of Cyber PR Ariel Hyatt, we discuss why you should or should not be controversial in your social media presence and how to react to negative pushback to your stance.
We'll also discover a bunch of great free tools that musicians can use to help market their music!
MX4 participants on the call: Pamela Ames, Parry Adams, Favour Ranae
Links Mentioned:
Over For Instagram: http://madewithover.com
Regram or Repost (For Instagram): http://regram.me
Google Docs: https://www.google.com/docs
Canva https://www.canva.com
Hootsuite https://hootsuite.com
Toggl https://www.toggl.com
Support the show (http://www.paypal.me/cbemusic)
In our first half of this amazing interview with founder of Cyber PR Ariel Hyatt, we learn how she became a guru within the field of music marketing and social media. Ariel shares with us about the good and bad practices while using social media, how to avoid being that “person” and how to help out your fellow artist.
Ariel addresses your burning questions about PR; when you should use PR, the current state of PR, and what to expect with using PR in today's landscape. Lastly- does it matter where you live to market your music?? Find out by listening now!
MX4 participants on the call: Pamela Ames, Parry Adams, Favour Ranae
Links Mentioned:
Over For Instagram: http://madewithover.com
Regram or Repost (For Instagram): http://regram.me
Google Docs: https://www.google.com/docs
Canva https://www.canva.com
Hootsuite https://hootsuite.com
Toggl https://www.toggl.com
Support the show (http://www.paypal.me/cbemusic)
In our second part of this interview, Patrick addresses questions in regards to revenue and the importance of videos for promoting artists. He then asks the participants to focus on another thing to get to that day that they weren’t going to do anyway. Patrick has many ideas on how to stretch artists so they can get ahead, all stemming in taking action.
MX4 participants on the call: Brad Roseborough, Lauren, Jenna Burke
Links mentioned: Effective Immediately PR, The Outlet Collective
Support the show (http://www.paypal.me/cbemusic)
Part 1 of the interview with Patrick Ermlich begins with a conversation on running a music business, in his case, Effective Immediately PR. He then puts it into action as he guides the interview participants in their different artistic/business endeavors and why it's important for artists to consider plenty of options, rather than being constricted with a predetermined specific mindset.
MX4 participants on the call: Brad Roseborough, Lauren, Jenna Burke
Links mentioned: Effective Immediately PR, The Outlet Collective
Support the show (http://www.paypal.me/cbemusic)
Benji Rodgers, Founder and CEO of Pledge Music shares the best ways to reach and grow your fan base, how the Pledge community assists its artists with campaigns, and the benefits of using a fan-funding platform like Pledge.
This is THE podcast to find out about the ins and outs of crowd funding from the creator of one of the biggest platforms out there!
MX4 participants on the call: Eddy Walda, Greg Foster
Links mentioned:PledgeMusic.com
Support the show (http://www.paypal.me/cbemusic)
Benji opens up with 3 life highlights that got him and his company where they are today.
He then shares ways artists can benefit from using Pledge.
Benji shares the best practices for using Pledge as an artist, how to interact with your fanbase and how super fans are the ones that you are truly appealing to and the other fans will still be regular customers.
MX4 participants on the call: Eddy Walda, Greg Foster
Links mentioned:PledgeMusic.com
Support the show (http://www.paypal.me/cbemusic)
Tina Shafer speaks on creating a community- based Songwriting Circle in New York City, being a vocal coach, wearing many hats as a songwriter, and taking care of your voice as a touring artist.
MX4 participants on the call: Brad Roseborough, Lauren, Jenna Burke
Links mentioned: Get Tina's Book Finding Your True Voice: A Journey to Your Unique Vocal Sound
Support the show (http://www.paypal.me/cbemusic)
Learn why Cheryl created this podcast, a bit of her backstory in the music business, and how she became an authority on making a full-time career as an indie music creator.
Support the show (http://www.paypal.me/cbemusic)